B2B eCommerce Website Performance Tips for Manufacturers
There are many benefits of having an eCommerce website in the manufacturing sector which makes the whole purchasing process efficient with easy product discoverability, more frequent orders, and ability to do business on a global scale. As more and more offline manufacturers are getting aware of the advantages and future of eCommerce, they are adopting the online business model. Hence, it becomes more important for you to have your own B2B eCommerce website for your manufacturing business to remain in the league.
According to the 2016 Manufacturing & Distribution Sales and Technology Report, around 63 percent of manufacturers and distributors said that the importance of B2B eCommerce was manifold. Out of which around 79 percent mentioned that it was an effect of greater customer demand. However, there are still lots of manufacturers who have not yet adopted the B2B eCommerce. This, in fact, has indirectly led to losses in business.
How does your B2B manufacturing business suffer if you don’t have a website or mobile app?
Well, it’s simple to understand that if your business is not available online but your competitor’s business is, then you are losing out a lot of business opportunities to your counterparts in the absence of having a website or mobile app.
If you have a website but is slow in processing things, it will often drive consumers to go for products of your competitors. According to a survey conducted by Apica along with 3Gem, it was found out that 83 percent of customers look at slow websites in a negative manner. Around 35 percent of customers said that they leave abandon poor performing sites and apps.
To address such problems, it is essential that you manage and optimize the performance of your site on a regular basis. You need to perform comprehensive performance testing for better user experience.
Useful Website Performance Tips for B2B eCommerce Manufactures
It needs to be mentioned that thorough preparation can make your job half done. Keep in mind the following steps for better site performance:
1. Start from the end: Try to check the previous peak numbers to have an idea of the estimated traffic growth.
2. Outline your schedule: Identify the challenges and accordingly develop your site to handle bigger traffic loads. Perform load testing of your website on a periodic basis.
3. Have a support process in place: In today’s eCommerce business, sites need to have multiple components for better interaction. If you experience heavy traffic, all the components may not work properly. Effective load testing can minimise this problem to a significant extent.
4. Do a final check: Perform a final check always to ensure that everything is in place. This can be done by implementing a professional load test project.
5. Have a backup plan in place: Last but not the least; have a backup plan in place to cater to any outage issue, if it occurs. Marketing teams should quickly communicate to customers about the problem the solution approach.
In order to develop an efficient eCommerce strategy, make sure that your poor website does not become a hindrance. Focus on monitoring both the client side and server side for seamless site performance.