Have you just set up an eCommerce store? Wondering where your buyers are?

With a highly competitive and ever-growing eCommerce space, it is essential you position your brand smartly among your target audience.

But how? As a seller, it is imperative to understand that there is no one way to go about it. You have to follow various strategies to make sure your brand can stand out from your competitors.

Thus, in this guide we talk about various methods that can be adopted by you to improve the positioning of your eCommerce brand in the digital space, ultimately leading to increased sales and improved customer relationships.

Instagram stories and IGTV are the future of social selling. While you may have shipping and logistics and packaging sorted with various carrier partners and different techniques to impress your buyers with the final package, how are you going to make your user aware of your products? In the age of short span concentration, engaging your buyer to proceed to your selling platform is the real challenge.

But with emerging challenges, we also have emerging technology! With many social platforms like Facebook, YouTube, Pinterest and Instagram taking the social scenario by storm these days, it is imperative to acknowledge the benefits each offers to sellers and how they can make the most of it.

Facebook groups have become a central position for conducting sales. Sellers selling through social media, marketplaces etc. are all making use of Facebook groups to sell and market their products. With over 2 billion users on Facebook, you can connect with prospects and sell your products to a large community. ShipRocket aims at providing it’s customers with the correct knowledge on enhancing their business to make it reach greater heights! Read on to know more about Facebook groups and what you can leverage from them. 

In today’s fast-moving e-commerce industry, social media plays a key role for people with small businesses who are looking out to sell their products to the world! If it weren’t for e-commerce. we would still be stuck with setting up shops and selling when people came to it. And with social media, the shop is closer to the customer than ever!

When it comes to eCommerce, one thing that is real is competition. It doesn’t matter how big your company is or what products you are selling; you will face competition as a retailer. In order to attract customers and drive new business online, you need to build in brand loyalty through innovative ways. This is where email marketing comes into play.