When it comes to eCommerce, one real thing is competition. It doesn’t matter how big your company is or what products you are selling; you will face competition as a retailer. To attract customers and drive new business online, you need to build brand loyalty through innovative ways. This is where email marketing comes into play.
Email communication is one of the cost-effective strategies for luring customers which has great potential of providing high returns on your investment. However, on average, the inbox can only receive 90 emails daily. By coming up with innovative personalized emails, you can add more color to your eCommerce marketing.