With an ever growing empire to facilitate eCommerce, Amazon keeps adding new features regularly to make eCommerce selling a cakewalk for all sellers on the platform. As we have discussed recently, Amazon is no more just a marketplace where sellers upload their products and buyers make a purchase; it has grown to become a search engine of its own where people come to view a product, review it and then make a purchase. For this,

Amazon has come up with Amazon advertising. Steps involved before your consumer makes a purchase define if he will press on the buy button. Also, this is where you have to bring yourself to the attention of the customer. For making a better impact, here is your guide to Amazon advertising!

In our previous blogs, we have talked at length about Amazon’s various fulfillment techniques like Amazon Self Ship, Amazon Easy Ship and also what benefits you can derive if you ship using Shiprocket when you opt for Amazon self ship. There is one segment which we are yet to cover — Fulfilled By Amazon. This blog talks in detail about FBA, it’s benefits and whether it is the right call for your eCommerce business.

A prominent aspect of any eCommerce business is, return orders. You may find it to be a daunting task, but returns are something you cannot avoid. According to a recent study, 30% of all online orders are returned. But, over 92% of people will buy again from a website if the return process is seamless and hassle-free. There are many methods through which you can reduce returns; however, when it comes down to modern eCommerce, you will have to face the wrath of return orders. How you can convert it into a business opportunity is the real game changer!

When setting up an eCommerce website, one of your most pronounced fears is shopping cart abandonment. What if your customers move products into their cart and then leave it there? This event is quite a possibility, and most eCommerce sellers face this problem. In 2018, the average shopping cart abandonment rate was 69.2%! Even though it may seem like a dead end, there are many ways you can optimize your website to reduce this phenomenon. Here are some practical and proven methods to help you beat the cart abandonment blues. Jump further to know how.

It has been emphasized time and again that an old customer always provides more value to your business than a new one. Over 14.77% of all shoppers are returning customers, and even though they are low in number, they can make up over 40% of your annual revenue!

Thus, it is imperative you plan to make this segment of your audience a focus and get as many buyers into this category. Many brands are still focused on customer acquisition and forget to strategize for this aspect of their business. But close attention to details along with a solid strategy can help you retain your regular customers. Read more to know how!