While you are in business, customer satisfaction is of utmost importance! No business can flourish if you cannot satisfy the needs and preferences of your customers. There are lots of instances when customers may need to return a particular product back to the company due to several reasons. Well, this is where proper customer satisfaction strategy comes into play. You should always respect the decision of the customer and ensure that the item that he or she wishes to return is properly catered to. All these help you to create that trust and goodwill for the long run. In order to have a proper returns mechanism in place, it is important that you have a quick and developed shipping strategy.