In India, when a user begins online shopping, there is a long road of ambiguity that persists in their minds as they are not aware of cyber laws, secure payment options, and other details about paying online. This is where Pay on delivery comes into action. For most customers, the ultimate satisfaction is paying for goods once they receive them. Moreover, with the increasing number of eCommerce companies, there are also some fake ones that take away from the experience of buyers. A payment option that comes to the rescue for such cases is — Pay on Delivery! But what is pay on delivery and is it beneficial for your business? Read on to find out.