Improve customer service these 4 warehouse management techniques

The manner in which you manage your warehouse speaks a lot about your company. High productivity rates as well as efficient processes suggest that you value your company and the customers by providing them the service that they expect from you. Ponder hard, how will your customers feel if your warehouse is operating on certain inefficient practices and suffering from deficient productivity levels? Of course it is definitely not going to send out a positive message to your customers. Inefficient practices can often result in processing errors, unnecessary delays in shipping and several other complications that can badly hamper the customer satisfaction rates.  

So, when you take the necessary steps to improve your warehouse management strategy, it shows that you are definitely concerned about the satisfaction of your customers. By way of the effective warehouse management solution, you are able to develop a strategy that will be focused on improving the overall customer retention rates and customer service.

How warehouse management improves customer service?

Here let’s take a look at how improvement in the warehouse management can result in better satisfied customers. Only if your customers are satisfied they’ll keep coming back over and over again.

Brings visibility in business operations

A better managed warehouse is the one when the staff in charge knows which section stocks which products, when the products leave the warehouse, when there are new products entering the warehouse and when the products ordered by the customers. In order to improve the customer service efforts, it is important for you to know and acknowledge what is exactly happening in your warehouse. You must know where your products are and where they ought to be!

For instance
A customer rings up your customer service representative to enquire about the status of his order.

Scenario 1. How a representative of the badly managed warehouse will reply?
Naturally, if there is lack of proper warehouse management, the representative will never be able to give a straight answer to the customer. This will lead to dissatisfaction on the customer’s end and you can be assured that such a customer will never be ordering from you ever again.

Scenario 2. How a representative of an efficiently managed warehouse will reply?
If you have been proper in your warehouse management techniques, your representative will know, where the products are and how far they have reached. He’ll then be able to answer the customer well, leading to substantial customer satisfaction. Such a customer is likely to shop with you over and over again.

Thus, warehouse management will help you gain the requisite visibility in the warehouse. As a result of this, you’ll know where your products are at all times.

Facilitate faster delivery of the products

In today’s world, customers want everything to be done quickly. So, naturally they would hate the endless wait for the ordered products. Any organization that fails to deliver the products into the customer’s hands in a reasonable time frame will have the customers seeking alternatives. To avoid such a scenario, it is important that you improve the efficiency of your warehouse so as to deliver the products in a limited time frame. Efficient warehouse management can definitely help you eliminate the inefficiencies so as to help you fasten the process of product deliveries.

Improves communication

Communication is one of the most critical aspects of customer service. Any business that fails to effectively communicate with the customers, is at a risk of losing them. With an effective warehouse management, you have the information that you need to keep your customers informed throughout the order process. You can even take steps to send out automatic order updates in the form of text messages so that the customers know, which stage their order is in – dispatched, in transit, delivered.  

Improves the ability to predict

In any warehouse environment and even otherwise, change is the only constant factor. Workforces change, procedures change, conditions change and the customer expectations also change. So, in order to be competitive, you need to have the ability to anticipate the change and the after effect of the change on your organization. Efficient warehouse management can improve your forecasting ability by bringing forth all the anticipated changes with suggestions on the ways and means to handle such a change in a manner that it is in the favor of the customers.  

Final Say

Finally, customer service is only about what your customer thinks about your brand and your company. To be on the top, you have to be proactive and responsive, only then can you expect the customers to put their trust in you. The market out there is fierce and everyone is running towards the top, so to be able to retain your position and improve with time, successful warehouse management is quintessential. Our listed 4 techniques will definitely help you in improving customer satisfaction. If there is anything else that you can think of, do let us know via the comment box below!

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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