Generate exceptional Leads with LinkedIn and Content Marketing

LinkedIn is the largest professional network in the world and probably one of the biggest social networks of any kind. Marketers have a huge opportunity to advertise and generate leads from the network. The most used method for lead generation is usually content marketing and LinkedIn combines that exceptionally well with content marketing. If you are a digital marketer and not using LinkedIn up to its full potential, you are missing out on a lot. The platform has a lot to offer and the number of active users is pretty great too. Also, the engagement levels on LinkedIn is significantly higher than other similar networks. Let’s see a few tips to generate a huge number of leads by combining a world-class professional network and a highly useful marketing technique.


Know your target audience

Marketing without having a target audience in mind is like trying to hit a target with your eyes closed. When you leverage your content marketing techniques on LinkedIn, decide on a target audience for your content. Right from the stage of creation to implementation, you must know for whom are you doing it. This will let you think and execute your content marketing strategies with clarity in mind. Each type of target audience has a different inclination towards things and a distinct point of view, thus you need to consider those before doing any content marketing.


Know your output

When you set out to do content marketing on LinkedIn, you must be clear about exactly what you are looking to achieve from it. If you don’t know your goals well enough, you might not be able to create compelling content that achieves it. Trying to implement a content marketing strategy without having proper goals will be futile and a waste of time and resources. Clearly set an objective for your campaign and then think in a reverse order to achieve those objectives. Try to be as precise as possible while creating goals for content marketing on LinkedIn so that you get the desired results.

Type of content

Each social network has a particular type of content that works really great in it. For LinkedIn, that niche is personal development and motivation. Since everyone on LinkedIn uses the platform to get ahead in their career and life, such posts tend to perform a lot better than others. Include a few posts relating to this subject in your content marketing strategies so that you get a wider reach. However, your core focus must be on your target audience and the output you seek to attain from your campaign. If these constraints require you to change your strategies, you must definitely do so.

Content must be the king

No matter how the space of content marketing changes over the years, content will always be the king. Even if you carry out all the functions right but your content is average, your strategies will fail. But on the other hand, if the content is exceptional but other things are below the mark, the strategy can still work somehow. However, the best combination of content marketing is to make sure that your content is relatable, useful and shareworthy. Then, take care of all the other factors that will enhance the performance of your content.


Create relatable content

This stands true for all kinds of content marketing strategies irrespective of the platform. If the content that you create doesn’t resonate with the ideologies and thinking of the users, it won’t be shared enough. If it isn’t shared, the impact of that particular post reduces drastically. Your content writers must be prolific in creating content that sells. They must know what’s trending in the current world and then create content which relates to people and makes them believe that it was meant for them. You will also notice that the most viral form of content is the one that relates to you the most.

Use relevant tools

Content marketing includes a lot of things and it definitely isn’t as simple as it looks. To aid the marketers and make their lives easier, there are various tools which are useful for them in order to create and market compelling content. Most of the tools are free to use and can help you in a big way while you try to leverage content marketing techniques on LinkedIn. Every content marketer must have a set of tools which is suitable for the type of marketing they believe in doing. Buzzsumo, Google Alerts and Google Trends, all of them are great tools for content marketing.


Ways of distribution

LinkedIn offers many different ways of content distribution for its users as well as business pages. While you are creating content, you must also decide on the ways of distribution on LinkedIn. Currently, only individuals can publish the long form of content and businesses need to do it through company updates. LinkedIn is constantly changing and making this mechanism better but for now, you must make the most of what exists. You can also decide whether the posts will be visible to all audiences or only a particular target audience.

B2B targeting

LinkedIn is probably the only network where you can do B2B targeting and even generate leads. Almost all the businesses have their page on LinkedIn and their executive level managers are on the network too. If you are a B2B business, LinkedIn is the best place where you need to focus your content marketing efforts on. The conversion levels from LinkedIn are pretty great and the content gets maximum exposure through the network.

Final Say

If you are a digital marketer trying to get maximum leads for your business, include LinkedIn in your content marketing strategies. There is a sea of opportunities in the platform which you can utilize to the maximum extent. Follow the tips and suggestions mentioned above and create a content marketing strategy keeping LinkedIn in mind. The platform has a lot to offer you, make sure you leverage it for your benefit.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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How can marketers leverage Artificial Intelligence to promote their brand?

If you even have a basic knowledge of how technology is moving forward in the current scenario, you would know that Artificial Intelligence is the future. Almost every major tech company is building upon the technology and the 5-year predictions of top technology professionals claim it will rule the world. Marketers are known to invade new spaces to advertise their brand and the new domain that they must make the most out of. It definitely includes AI without a doubt. AI is all about automation and marketers can leverage it to make their tasks easier and more efficient.

Let’s see a few tips and tricks on how marketers can make the most out of Artificial Intelligence to promote their brands and create a unique experience for your customers.

Focus on chatbots

Facebook has opened up their complete technology for building chatbots and anyone can make use of it. You can use the company’s messenger platform to build and power chatbots to interact with your customers. Chatbots really can be game changers if used in an effective way. There are many chatbot builders with different features and you can choose the ones that resonate most with your priorities. It can also be a great marketing tool as you can program the bot to interact with customers and constantly remind them about your products or services. If you are a marketer, start exploring the world of chatbots and create one for your brand before it’s too late.

Let a computer handle your CRM

Artificial intelligence has started showing its prowess with implementations in many popular consumer technology products. CRM is one of an essential parts of marketing and creating a good bond with your customer. Currently, people have to handle all the aspects of CRM and it’s often a tedious, repetitive job. AI has become advanced enough to answer basic customer queries and respond them with as much precision as a human would. Thus, you can create a software or technology which uses AI and let it handle your CRM. This would automate all the CRM tasks and you can focus on better things in your business.

Optimize your SEO for voice

Google has seen a massive rise in voice searches in the past few years. The trend is similar for Apple and Amazon, both of which have exceptional voice assistants. Thus, in the coming future, a lot of searches will happen through voice. Being a marketer, you need to restructure your SEO efforts to make sure that voice searches show your results. We all have a stark difference in the way we type and speak for searching online. Start focusing on SEO for voice so that your results show up in the relevant searches. Voice recognition technology has got a huge boost due to AI and we can see its results in almost all the major voice assistants.

Brace for automation in content marketing

This is an inevitable fact that most of the tasks will be done by computer robots in the coming future. A report suggests that around 20% of all the content produced in 2018 will be written by robots. Although this fact looks scary, it can be a great opportunity to strategize your content marketing by keeping this in mind. There are already a few algorithms that can generate a massive amount of content within seconds. This will surely replace the job of many content writers but it has been the trend in technological advancements that a few jobs have to become obsolete for any progress to be made.

Get websites made with AI

AI will be able to do almost every task that requires technical and even creative skills to a certain extent. There are a lot of services already up and running which create websites within seconds with the help of AI. Marketers can use this for their benefit to set up a website in no time and start sharing content or advertising their brand. One of the most popular services that lets you design and creates a website through AI is The Grid. A few years back, this would sound like a made up fantasy but it has made its way into reality and is available for use.

Make use of Internet of Things

Internet of Things is another revolutionary technology brewing up in the tech space. Marketers now have a completely new dimension of the interface to advertise their products and create a brand. Internet of Things is largely powered by AI and you can create marketing strategies that align with the technology. Customers definitely will have a delightful experience as this will be a completely new way of marketing. Before it gets common, try surprising your customers by branding through IoT-enabled products and they will appreciate it. It also provides the marketers with some highly usable data about their customers.

Experiment with Virtual and Augmented reality

Virtual or Augmented reality can be termed as graphical interfaces for all things which are powered by Artificial Intelligence. But it is much broader than that and the scope of it is endless. Marketers can make use of VR/AR to promote their brands in a unique way. Big technology brands are getting on the bandwagon of this new technology and we will see a lot of it in the future. You can create some amazing customer experiences with the help of VR/AR so explore the possibilities and experiment with what you can do with it.


These are the various tips and tricks which you can use as a marketer to adapt with the advancing future technology in the best possible way. If you continue to use the current strategies, it will soon start growing old and people might stop being excited about it. As a marketer, it is your responsibility to constantly amaze your users with new avenues. Thus, try and evolve as per the technology and make the most out of it to create amazing experiences for your customers.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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How inventory automation can help Ecommerce sellers this season

The yearly cycle of businessmen who indulge into E-commerce requires them to prepare their goods and products between the months of January to April. Up until August, they make preparations to innovate their system solutions. And finally, from September onwards it is mostly delivering and discharge of their goods in the markets. As the massive festive season occurs during these few months.

So it is not only identification of the market cycle but making necessary amends and innovations during the months the manufacturers can afford to do so because once the festive season hits it is too late to make any changes. And within innovation of business techniques, automation is one of the major changes any Ecommerce businessman should adopt if he wants to ensure the points listed below:

Faster Shipping

Proper inventory automation is a guaranteed way to ensure faster shipping of your goods. It helps catering all the more to the last minute shoppers who are the ones who create a massive rush during the festivities. And as a businessman, one should be able to cater to all kinds of needs and demands of the market. Fulfilling orders during festivities adds up to the strength of the organization hence automation is necessary to ensure faster shipment of goods.

Helps manage spikes

Automation helps you to manage the essential issue of overselling, as the system generates the kind of inventory a seller has and then only places the order. So the seller doesn’t need to manually check and recheck the inventory before placing each and every order. The system automatically reads the supply and subsequently places the order. Otherwise, if the bad reviews of overselling a product spread in the market it greatly hampers the reputation of the company. Hence the big brands like Amazon and Flipkart all recommend their sellers use automation as one their business tool to sell their product.

Improvement in feedback

A basic client mentality is to have your goods purchased at the lowest price and get them delivered at their doorstep as soon as possible. As much as simple it sounds, the entire process is a series of things sellers must keep in mind and while doing so sometimes mistakes are bound to happen, and the only way to avoid any kind of mistake is to eliminate processes which require manual labor. And the only way you can do so starts automation. Once you cater the needs of the clients consistently, your goodwill in the virtual world is bound to increase.

Trial and error

It is always better to rely on new age innovative techniques than to be stuck up using the old methods. Inventory automation is a sure shot way to ensure the proper control and management of goods. And it is always better to try and test a method rather than ignore it before giving it a shot. Since most businessmen have adopted this technique and have shown positive feedback one too should try it in order to ensure a hassle free trade in the virtual world.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Drone Delivery, Evolution in the field of Logistics Industry

Not more than a year ago, Audi came up with a parody of transport drones in its uber-creative Suva commercial! The ad-commercial goes on to show the “drone attack” where the drones were dropping off the shipping materials over the cars and were sensing the presence of people around them. If we shed off the parody part of the commercial, essentially, these drones in the video advertisement were self-intuitive, i.e., were preprogrammed to function in a certain way and were also capable of self-direction themselves! It made the audience curious to think about the possibility of such futuristic gadgets being incorporated to ease the delivery system!


With the recent popularisation of the online marketing trend and coming up of E-commerce, Logistics has also gained momentum. In the past few years, we have seen multiple evolutions in the field of logistics! And the drone delivery is the next big leap in the field of logistics. 2017 will be the year of transport drones, however, fret not, it will not be as intimidating as the Audi commercial. Instead, these Unmanned Aerial Vehicles (UAVs) or drones will be employed in the logistics industry to make the shipping more hassle free, convenient and quick!

These unmanned aerial vehicles (UAVs) or mini helicopters sure are indeed an evolution in the logistics industry. Recently, Amazon, one of the largest retailers of the world attempted to put drones into use. They incorporated these aerial vehicles as a part of their logistics plan and over the several years in the past have been developing an eight rotor Octocopter. While the plan is still in the infant stage, the retailer has confessed that the action plan has already reached their 6th generation testing phase, while the 7th and 8th are cropping up too. Drones will inevitably increase magnanimous efficiency level and will also escalate growth.

The Benefits of Drones

Logistics industry have always held on to the most traditional ways of transporting goods which incorporate both extra workforce and cost. Further, it depends on various other factors which cause unwanted delays even when the user is ready to pay for same-day-delivery! Incorporating drones, in this case, would make the delivery service faster and more convenient without the use of workforce! If one were to keep aside the horde of legal formalities to launch drone deliveries and the different permission and licensing hassles the companies must go through, one could not overlook the benefits offered by these aerial devices.


The Concerns of Drone Delivery

There are several concerns in plying the drones in the air, some of which are listed below:

1. Financial Outlay: Though the drone delivery system would be much more cost efficient, convenient and hassle-free, the manufacture of these devices would still be a cost-intensive operation. It is imperative for the air drones to be robust and accurately engineered to be able to sustain and function in all type of critical conditions.

2. Privacy Concerns: Privacy is one of the major concerns faced by the companies opting to incorporate air drones for all right reasons! Hence, it is important to frame stringent guidelines to govern the use of UAVs.

3. The Weight of the Shipment: The weight of the load should not be more than a predetermined value to ensure the safety of the people and its proper functioning!

4. The Air Traffic: With the coming up of air drones, naturally the air traffic is bound to increase in the years to come. Hence, strict guidelines and proper outlay should be made beforehand to avoid the crisis at the later stage.

5. The Flying height of Drones: Drones are not allowed to fly above 400m. So, in the city which has skyscrapers or the area covered by forest, the drones will not be functional or proper programming has to be done.



Drone Delivery is indeed a big leap in the field of logistics, but as excited as we are for getting our parcels delivered by the air drones, it still has a long way to go! If we talk about the developing country like India, where the roads and traffic are not organised, unmanned air vehicles could prove to be disastrous if not programmed well! Further, air traffic, cybersecurity, hacking, delivery cost and among other concerns that should also be considered.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Logistic management tips for the busiest seasons!

The holiday season means the best business seasons for a retailer. With a splurge in sales amount and an increase in consumer reach, it is also the worst season for retailers. This is not limited to brick and mortar stores, but is equally applicable to online shopping. The holiday sales are expected to increase every year. In addition to the same, the best services are expected from online shopping. Apart from the free shipping, free returns and quick delivery, customers now expect outstanding services that include one day delivery.

One of the most important concerns here is the inventory. It is essential to have enough products in stock when customers come looking for it. Inventory management is a tricky business, it involves holding enough stock to help you get through the holiday rush, yet not stocking more than necessary. Maintaining the right balance is essential and difficult.

Here are a few tips to help you through the busiest business seasons:

1. Estimate the seasonal demand:

One of the first steps to prepare for a holiday rush, is to estimate the seasonal demand. This can be done by studying the previous year figures and determining the most sold products in the year. If the majority of your income is limited to a few products, then set them as high priority and stock the same.

2. Know your current stock: 

Before you begin to stock up on inventory, check with your inventory management software to learn about how much do you already have. A close check on the inventory ensures that there are lesser chances of overstocking or under ordering for the season.

3. Avoid the bottlenecks: 

You may be ordering various goods internationally and this could lead to a delay in the demand supply chain. During the high demand period, the product availability and the response time can become an issue. To offset the lead time, it is ideal to pre-load the seasonal pushes for direct distribution to the stores. This will save on time and also ensure quick delivery.

4. Update the inventory management software:

The most important way to reduce time and efforts is by running a reliable and quick inventory management software. There are a variety of software available in the market, they help with quick access, analysis and management of inventory. If you already use one, make sure to update it before the season rush begins. Also, if you plan to sell your products through multiple channels, it will be impossible to work without a software.


5. Do not completely rely on Just in time logistics solutions:

When you promise the same day or two-day delivery, you are highly relying on the third party which includes logistics and transportation. Even if you provide optimum customer service, the delivery will depend on the third party, which could hamper your sales for the season.

6. Seek cash infusion to help you with the fund:

Look for alternatives that help you with quick purchases as well as maintenance of inventory. Seek for a cash infusion in your business that will help you with the busy season and also make it easier for you to hire more people if a need arises.

7. Update your inventory process: 

Do you have enough space to keep a stock of your inventory? If not, rent a warehouse for a temporary period of time and move your inventory there. With an increase in purchases for the season, you will need additional space to store the same.

8. Link the inventory management application to your shopping cart:

This is a quick and efficient method of working in case of online shopping. With the development of high-end software, it is much easier to link the shopping cart with your inventory management application so that there is no wastage of time and the entire process runs smoothly as well as quickly. You can also add an “out of stock” note or a “low stock” note which will help the customer to plan their purchases with ease.

With a good team and a strategic plan, you can maximize your sales as well as profits for the holiday season. The busiest business season can become one of the best seasons with appropriate planning. It is equally important to note that the right inventory software will go a long way, you need to tap into the right channels for purchase and connect to third parties that deliver high service and ensure optimal performance. The tips for planning will help you throughout the year and ensure good business for all seasons.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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3 Supply Chain Technologies Helping Users To Connect Worldwide!

It may surprise you to know that the latest technology which is helping the consumers to get their products in time is none other than the great supply chain. Be it the doorstep one-day delivery of grocery or the same-day delivery of the all new apple iPhone 7, this uber-cool feature of quick delivery is made possible only with the help of great supply chain technologies that are ruling the contemporary market. The contemporary world, with its constantly revolutionising trends, always have newer and advanced technologies to give to the world! Supply chain management has also witnessed some of the interesting transformations in 2016. Hence, there is always a need to catch up with the latest technologies and keep up with the pace of the advancement of the world to take its optimum benefit!


The advantages that supply chain management offer is so universal and omnipresent that we as consumers often take it for granted. But the three technologies pertaining to this cycle i.e., the hardware technology, software technology and its digitalization are undergoing constant innovation and evolution procedure.

The different aspect of the cycle of a supply chain comprises of the software technology, hardware technology and the digitalization of the entire process.

Let us discuss these three aspects at length.

Software Technology


The entire structure of logistics is widely dependent on software and the technology it utilises. Innovations in this field have greatly helped in the areas of processing, tracking, planning and scheduling.

Melissa Jun Rowley in the Cisco article ‘Supply chain digitalization and positive impact’ has elucidated how software technology influenced supply chains:

1. Transaction processing- This basically results in the reduction of manual costs, improved information quality and speed-up of information transfer.
2. Supply chain management and collaboration- This involves in forecasting of demand, detailed planning of production and distribution, sales & operations planning (S&OP), as well as VMI and CPFR initiatives that benefit both a company’s internal and external supply chains.
3. Tracking orders
4. Supply chain analytics- This helps in providing supply chain members with an improved accuracy of the data, and insight on the analytics of the company that offers a detailed contextual intelligence assisting global supply chains.

Hardware technology


Futuristic gadgets and tools have significantly formed a major part of the operating production and distribution system. Forklift trucks, Carousels, Kiva robots are some of these gadgets that are used to make the entire process efficient and quick to satisfy the demands of the customers. Further, some other hardware technologies including barcode scanning and RFID systems that increase the speed and accuracy of processing has also come into light.



Digitalization has indeed made the supply chain management more agile, efficient and customer-focused. The data and information available on the internet help them to know about their product entirely. Furthermore, it also allows the consumer to compare the prices and select the vendor who is offering the best price. The user can now read the reviews of the product as well as the seller and get first-hand information about it on the net. On the one hand, where digitalization has helped the workers in registering their grievances, consumers now also get a chance to post feedback of the product online. The companies also take maximum benefit of the digitalization by posting information related to new launches and offers online. Digitalization has, in a way, brought down the invisible wall which was present in between the companies and the consumers allowing them to connect more efficiently.

Conclusively, these new-age technologies greatly help in maintaining the sustainability of supply chains thereby facilitating better and efficient logistics.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Follow These Tips & Keep Your Worries Away This Festive Season!

Republic Day is almost there, with the internet going crazy with deals and offers. We all know it comes as a huge revenue benefit for most of the businesses, but what we ignore is the shipping planning.

Many businesses are often tied to a specific festive season. For example, if you are someone who sells Halloween costumes then October is the time when you receive a massive demand for costumes. Similarly, if you are the vendor who sells decorative lights, Diwali and Christmas are the peak time when you experience massive demand for your goods. Likewise, many businesses are connected to specific festive seasons and it is important to know how to handle the demand fluctuations and maintain supply chain consistently. Predicting the kind of demand during the festive season is near to impossible but you can always be ready this festive season.

Here are some tips listed below in the article that might help you maintain the regular supply of your products even during the festive rush.

Have your calculation ready at hand

Though it is really is impossible to speculate the kind of demand, a lot of factors depend on it- geopolitical reasons, delivery issues, the competition you face. But the prime key to managing and be ready to ready in the holiday rush is predicting the kind of quantity the retailer might be needing and in what locations will they be needing. Though the calculation is tough and tiresome and the answer is depended on so many variable constants elucidated above. And these variable are a constant hindrance to getting your solution right. But a clear study of the detailed record of the past sale and analysis of the recent trends will sure come in handy.

Scaling up the logistics

According to a National retail Federation survey 2015, it is calculated that each person is to spend a minimum of 805 dollars (approximately 40,000 INR. Also that half this shopping is to be done online.

And also maintenance of logistics is a quite an expensive task, so you what you can do is,
1. Ditch your mixed order strategy
2. Reconsider your location
3. Offer a ‘buy the online pick in store’.

Keep a close check on your stock

The secret to a perfect holiday season delivery is to maintain stock levels relevant for to achieve this. And while the insufficient stock is the most common problem the sellers face. Sometimes an oversized inventory is something that is far worse. Right products in the right numbers. The calculation is daunting but there are some thing you can keep in mind while doing these.

1. Setting a minimum stock level and review.
2. Consider the option of drop shipping
3. Practice the habit of First in/First out for fast moving consumer goods.

Manage the space as well as supply

Your relationship with your whole sellers and suppliers are put to test during the fast pacing festive season. Having arrangements made for air cargo for importing logistics so that production and supply are not delayed. Managing both supply and adequate space is quite a multi-task but again there are the thing to keep in mind for that too.
1. Let go of some slow moving stock
2. Try and forecast the delivery time of items from your suppliers
3. Organize a flash sale for slow moving items.
4. Consider and recognize options like holiday handling

Monitor fulfillment center and warehouse statistics

A detailed monitoring of fulfillment centers and warehouses can help you as the owner measure and gauge out how actually your software, personnel and processing teams are working. These numbers and reports can help brands reformulate their strategies and plan their marketing techniques accordingly. And more so during the rush season. Learn how to
1. Predict and speculate and effective plan for the festive season.
2. Deliver the best customer experience
3. Team up with an ideal distribution partner that guarantee the smooth operations during rush season.

Although these are tips you must keep in mind but never forget to incorporate
1. Complicated calculations
2. Production related issues
3. Last minute peaks

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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mistakes in logistics

5 Mistakes You Need to Avoid While Reducing Logistics Cost

For the growth of any company there are certain operations which should be given top priority in order to gain positive results. Costs are needed to be controlled so as to maintain a higher chance for profit. Logistics management deals with activities related to storage of goods along with procurement and transport. Do you think the reduction of logistics expenses is a good way to manage cost? Many companies do follow this notion and even work on it. In reality, it is one of the biggest mistakes which should be understood and corrected. The actual logistics cost is hidden in the fuel surcharges that are fixed and cannot be mended. But there are solutions to this problem which can surely help to reduce logistics cost. Similarly, there are several mistakes surrounding the logistics process that should be avoided.

1. In-House Logistics

Mistake: For a company that is handling international trade, the movement of goods across borders does count expensive. This is a problem which is faced by numerous companies that are part of the international market. If your company consists of an in-house logistics, then there are huge chances of higher costs.

Cure: The most effective cost saving technique is to outsource logistics to an expert supply chain. There is a certain need for an expert in international logistics who is well aware of the basic norms. Under the logistics department there can be certain issues which can arise due to various reasons. An in-house logistics might not tackle such an issue alone. This additional stress can be very well managed by the experts at the supply chain under a controlled cost.

2. Overcharging by Customs  

Mistake: This mistake is not that much highlighted but is made by several companies. The classification of goods isn’t done correctly on the commercial invoice which leads to unnecessary taxes that directly increase the cost. If some company complaints about import duties and tariffs, then they must surely go through all the stated terms related to it.

Cure: To avoid overcharging and bringing your logistics cost down you must manage the goods according to the custom standards. This will ensure the clearance of your goods in a cost-effective way. If your company deals in large-scale imports, then such measures are required so as to save a lot of cost.

3. Incorrect Procurement

Mistake: Cost of logistics enhance when carelessness at the storage centers is prominent. Suppose your products are packaged, shipped and received at the exact location. But it is later found out that the paperwork isn’t incorrect. Another case when some parts of the order are different or missing from the consignment. All of this is counted under processing error which can lead to higher logistics costs as the parcel might be sent back and everything will proceed from level one.

Cure: Correct procurement of goods is important which can reduce this addition logistics cost. You can fix a particular group of experts who can carefully check the products along with the paperwork that is involved in overseas trade. One can also take the help of a logistics partner in order to prevent such issues.

4. Non-Involvement of Automated Compliance Processes

Mistake: If your company is not using software solutions for trade compliance issues, then it can surely affect the logistics cost. Manual preparation of documents can take a lot of time that can delay delivery time along with lesser inventory levels.

Cure: The companies that have successfully implemented software solutions experience speedy outputs. On-time delivery along with the quick elimination of logistics errors is ensured through the inclusion of automated compliance procedures. Increased customer satisfaction is another aspect that is highlighted through this important addition.

5. Single Platform Availability

Mistake: If the key stakeholders aren’t managed at a common platform, then the supply chain techniques might not come into effect. Companies that are not operating on a single platform are surely wasting their resources. No integration leads to a vulnerable system due to the transfer of information through various channels. This process is time-consuming as well which leads to higher costs.

Cure: Data intelligence is very necessary that can function onto a single platform for positive results. Trying to curb duplication in order to secure the system is an important step. Time is saved by transferring information onto the common platform so as to reach all the connected stakeholders.

Final Say

The above-stated points are some of the common mistakes which should be cured in order to reduce logistic costs. These mistakes might not appear that much prominent but have a major effect on the overall logistics cost. You need to be alert and aware in order to prevent such situations. Always remember that for every problem there is a cure that is available through patient analysis.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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cycle counting inventory

Top 6 benefits of cycle counting vs. annual inventory counts

The key aim of almost every manufacturing and distribution company is to completely eliminate the very need for physical counting and rather depend on the cycle counting so as to keep the numbers of inventory up to date. Inventory counting tools, inventory management as well as the inventory software like the barcode scanners, can definitely help the companies achieve this goal. Of course, this does not eliminate the very need for inventory counting however, there are devices that make it easy for the companies to keep a check on the inventory of everyday basis. When the data of inventory is updated on regular basis, you’ll never have the need to carry out lengthy physical counts.

What is cycle counting?

Cycle counting is an ongoing process that involves validation of the accuracy of the inventory in the company’s accounting system or the ERP by regularly counting a certain portion of the inventory. The cycle can either be – daily or weekly, depending on your preferences.  So, with cycle counting, every item of your inventory is counted multiple times in a year.

6 Benefits of Cycle Counting over Annual Inventory Counts

Cycle counting offers several benefits. Let’s take a look at some of the benefits of cycle counting over annual inventory counts.

Reduced Disruption in operations
Every company that performs cycle counts on regular basis doesn’t need to shut down to perform the physical counts. It can obviously be too expensive to shut down your company for a day or two. So, when you are constantly cycle counting you’ll never have to shut down.   

Reduced errors
With cycle counting, the time period between the counts is reduced. As a result of this, the amount of time period of an error is also reduced substantially. If by any chance, the inventory is not accounted correctly, it is easier to catch the error by way of the cycle counting.

More confident buying decisions
In the cycle counting method, the inventory counts are done regularly. With this continuous assessment, you are able to better focus on the subset of the inventory. As a result of this, the buying decision you take is much more targeted and informed. Hence, cycle counting avoids stock outs way ahead of time and thus creates a better report for the buyers in your team.  

Saves time and resources
Annual inventory counts can be one messy process. It may need a lot of time to check the inventory counts. Moreover, if there is any possible discrepancy, finding the error just becomes a lengthy and time-consuming process. To avoid wastage of time and resources, cycle counting can be helpful.

Improved customer service
When you have well-maintained records, you know where your products are and how many products you have in stock. So, when the customers make an order, facilitating a quick delivery can be easy. When customers get an early delivery, they’ll naturally be more satisfied.

Sales increases
Your happy and satisfied customers are much more likely to recommend you to others. So, this can indirectly lead to a rise in the sales.  

Implementing your cycle counting program

Hopefully, the above-listed benefits of the cycle counting program have convinced you enough to include it in your company. It is time, you get over the annual inventory counts and bring to use the cycle inventory program so as to ensure optimal inventory management. Here are some tips that you need to keep in mind so as to develop your cycle counting plans.

  • For the cycle counting plan to prove worthwhile, it must be made a part of your daily or weekly routine. A lot of companies who do include cycle counting program fail because they make a mistake of not counting their inventory often enough. Those who rely on the sporadic cycle counts receive only sporadic results. Thus, you can benefit only if you count your inventory on regular basis – daily or weekly.
  • Next, you must create a schedule for your cycle counts. Each company is different thus the schedule that works best for you must be adopted. We, however, recommend a 13-week cycle counting calendar. This would mean that every item in your warehouse is counted at least once during this cycle of 13 weeks.
  • Third, plan and prepare well before you begin counting. Preparation is a valuable asset to assure a successful physical count. The same is also important for cycle counting. Do ensure that your warehouse is well organized and you have a proper plan in place for authentic inventory counting process.  

Final Say

Hopefully, the stated benefits of the cycle counting over the annual inventory counts will definitely nudge you to prefer the former. If you have noticed, any other benefit of cycle counting over annual inventory counts, do tell us about it in the comment box below.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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golden rules for asset tracking

7 rules to successfully track your business’s most valuable assets!

Asset Tracking solves several challenges of a business. It offers a framework that allows the companies to become efficient. Further, Asset Tracking also boosts the bottom line by employing the most efficient use of the existing resources so as to avail the best possible results.

How to choose an asset tracking solution?

To be able to effectively track the valuable assets of the business, one needs to get the foundation in place. This includes the systems as well as the tools that enable asset tracking as well as the software solutions that can streamline data analysis and collection.

7 Golden Rules of Asset Tracking

Here we have compiled a list of 7 asset tracking rules which includes informative asset tracking strategies and tactics for several industries that can benefit by way of asset tracking solutions. These tips will definitely assist you in selecting the best asset tracking software and tools to cater to the needs of your company.

1. Know what you want to track

Take note that it is important for you to be aware of the equipment uptime, downtime, maintenance schedule as well as the user of every asset. With the successful integration of an accurate asset management system into the factory or the warehouse’s daily routine, the company is not only able to reduce the overall cost but is also successful in increasing the availability of the production equipment held by it by way of improved services and maintenance programs. Tracking can then by done via segregation of the inventory on the basis of serial number, date code, and lot.

2. Make sure it does not take too much time

It is always important for you to look up for time-saving ways of doing every thing. So, before you implement any asset tracking method, you must ask yourself, how good is your asset tracking software when it comes to efficiency? If despite the use of the software, you need an excel sheet or a pen and paper, your tracking method is just not worth it. Abandon it right away and think of something more efficient!

3. Consider the absolute project management life cycle

Think of the life cycle of an asset as one long project. So, if there is a project (asset) that might last for over 20 years, you are apparently looking at it as a project that begins with construction and engineering processes. So, such a project then needs to include the cost that would go into maintenance, operation, refitting, culmination and finally replacement of the asset. If you do not have a flexible, fully functional and a well integrated ALM or EAM system, managing the life cycle of the asset right from the cradle to the grave can be one challenging experience.

4. Evaluate and Prioritize the requirements of the company

This is a four step process and includes:

First, you have to define the requirements of the fixed asset software packaging and then prioritize these requirements to cater to the needs of the company.
Second, evaluate how every product measures against your set requirements.
Third, conduct a test drive that allows you to try the various features to ensure that the chosen tracking method is an ideal fit.
Fourth, make your purchasing decision!

5. Track Assets just as they come into the business

Being able to identify everything that may need to be fixed asset tracking is one challenging task. So, an easier way out is tracking all the assets just as they enter the business. It is recommended to add a new fixed asset information to your tracking system even before the asset leaves the warehouse of the purchaser. This would mean that the asset doesn’t disappear before the acknowledgment of its presence.

6. Opt for unique asset tracking numbers rather than the asset’s serial number

Quite possibly, the serial number of one asset may be identical to that of another asset. So, if you use the serial number as an asset tracking number, the duplicate numbers may cause some confusion since there is no alternative to telling the two assets apart. This will not only compromise the data integrity but also lead to inaccurate inventory and customer balances. As a result of this, your rental income maybe affected leading to dissatisfied customers. What is the solution? Instead of identifying the assets by serial number you can use a unique tracking number to eliminate all the hassle. Moreover, if in a rare event, this unique tracking number goes missing, you can still look up for the asset via its serial number and then re-label it to retain the history of the asset.

7. Go wireless

There is a chance that your asset can go missing or is misplaced by the staff. How to deal with this? Hand over a mobile hand-held the device to every staff member so as to be able to track barcodes. You can have an application or a software in the mobile that has a detailed map of the warehouse space. This will show where each and every asset is placed and date on which it was placed there.

Final Say
Hopefully, these 7 golden rules of asset tracking will help you better manage your assets.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


Read More