Impact of union budget on the less talked about shipping, SME & eCommerce sector

The union budget for the year 2017, was presented by the Finance Minister, Shri Arun Jaitley, on the 1st February of this year. After the audacious move on demonetization by the Prime minister of the country, Shri Narendra Modi, every citizen of the country had his eyes and ears open, for every aspect of the union budget that would cast an effect on them. Hopes and aspirations were up and there was a general wind of speculation about the possibilities that could unwind after the budget was presented. While the major players of the market had their eyes set on the taxation slabs that were to be presented, there was a major attention span spewing across the highlights of the budget for the newly opening digital India, start-ups and eCommerce domains in India.

With the advent of the age of digitization, one cannot alleviate himself from keeping an eye open for the major changes and developments that are taking place, ensuring that India spearheads with targeted resources, into the sphere of competition that is ruling the world economy. It is a proud moment for the country to witness a rapt attention that has been given to the digital sector and the upcoming Ecommerce domain as well. The finance minister and the budget committee have laid equal prominence for the people belonging to the small and medium enterprises as well, which is manifested well in the provisions of the budget.

With the advent of the age of digitization, one cannot alleviate himself from keeping an eye open for the major changes and developments that are taking place, ensuring that India spearheads with targeted resources, into the sphere of competition that is ruling the world economy. It is a proud moment for the country to witness a rapt attention that has been given to the digital sector and the upcoming Ecommerce domain as well. The finance minister and the budget committee have laid equal prominence for the people belonging to the small and medium enterprises as well, which is manifested well in the provisions of the budget.

The budget manifests its provisions, making it simpler for businesses to operate and perform in the competitive environment. It is good to see that India is making major strides in the direction of development with spearheaded efforts.

What does the budget say about Ecommerce, SME, and digital sector?

In a major attempt to boost the eCommerce domain and as an enhancement to their demonetization drive, the finance minister has laid a strong emphasis on a cashless economy and has also introduced various elements in the budget that encourage conducting cash transactions.

The finance minister, through his immense focus and rigid efforts, has given a ray of hope and made it very clear that the target for the Indian economy, in the coming days, is to take a base on a cashless economy. The budget of 2017 makes it very clear that the government intends to take its idea of a digital economy, ahead by all means and resources. Digitizing the economy will act as a key element in bringing the benefits of modernisation to the economy. This, in turn, is bound to benefit the eCommerce sector by all means.

The finance minister has also made it very clear that further liberalization of foreign direct investment in India will be encouraged. As a result, we will be seeing a great leap in the quantum of investment by outsiders in the coming few months. This will create a domino effect in the economy, where we will be able to witness a rise in the number of employment opportunities for people and as a result, greater development for the eCommerce sector.

One of the major jumps that have been unveiled for the small and medium enterprises in the budget this year, is a clear-cut tax reduction of 5 percent, for companies that have a turnover of up to 50 Crores. This means that sellers across the country are going to benefit immensely as, almost 96 percent of small and medium enterprises, will be benefiting from this tax reduction.

This reduction in the rate of corporate taxes, combined with the Pradhan Mantri Mudra Yojana, will encourage the small and medium enterprises in the country to purposefully evaluate new entrepreneurial opportunities. This also means that the Ecommerce sector is set to witness a boost from activities of such small and medium enterprises. Even the big names in the Ecommerce industry have welcomed the changes introduced by the budget this year. This could also mean a major boost for the digital India move of the government. The small and medium enterprises will get a major motivation to deal in cashless means. In terms of incentives, the government could not have given a more direct and major form of boost to the small and medium enterprises.

While digital India and start-ups have remained the major buzz words in the budget this year, the budget needs to focus more aptly on the maritime industry. The country has a major coastline of over 5000 kilometers. In spite of that, only 1000 million metric tons of cargo are handled by the maritime industry in a year. The maritime and shipping industry needs a major boost and backing that can only come after major fund allocations from the budget. Also, to achieve the real essence of the Make in India campaign, it is essential to put the maritime industry at the forefront of the whole scene. Foreign Direct Investments in the shipping sector can give the major overhaul that the industry has been looking for. If private participation was also allowed in the industry, we could have witnessed a major incentive being given to the maritime industry. Momentum is definitely lacking on this front and the budget could have focussed more in this sector.

The lowdown

Although the budget faced a lot of criticism and opposition from the opposition parties in the Lok Sabha, it is clear that it is an empowering and boosting budget which has targeted the major moves in the country. There is a clear focus on digitization and it seems that the Modi government id focused on its aim of bringing and actual and deliberate change in the way things have been moving around in the country for some time now. It is hoped that in the coming days, we will be able to see these budget changes in a more refined and positive manner as the country develops and grows.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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International shipping documentation & taxes demystified!

The transportation of goods between two countries may occur because of a variety of reasons. However, the majority of it is largely for increasing the value of goods. With the substantial increase in the popularity of eCommerce, a number of smaller businesses today require international transportation. Here, we have tried to explain the different steps involved in international shipping that you must know before booking your first shipment.

Booking agents, customs house brokers, shipping lines and freight forwarders – there are several players that have a role to play in international transportation. In case your shipping need relates to the cargo which can be accommodated in a standard shipping container but still isn’t enough to fill it up or in case the cargo is not very urgent for you to pay additional charges in the form of air freight, you can probably settle for a less than container load solution.

The shipping line is the company which carries your cargo at sea. You may perhaps never speak to them or even have any correspondence with them. However, it is the freight forwarder who is the logistics provider that you deal with. They will help you with the process of transportation going from shipper to a consignee – either one of it can be you.

On the other hand, the shipper is the party who begins the process of shipment. It could either be you or a seller or factory from where you buy the product. Consignee is the receiver of the cargo, which could again be you or someone who you are selling the product to.


5 physical and 2 documentation steps are required for International Shipping

For the transportation of goods from shipper to consignee, there are 5 physical steps and 2 documentation steps involved. These steps are involved in every shipment process. In each of these 7 steps, there is a cost involved which ought to be settled by someone – shipper or consignee. If you wish to get rid of the unnecessary delays or the cost surprises in the supply chain, you must draft a clear agreement on who exactly pays for each of these 7 steps every time a shipment is booked. So, that in the case of a doubt you can look through the contract signed between the consignee and the shipper. When it comes to the sale of goods, more often than not the handover of liability for the goods is a part of the contract which will then be the source of establishing who pays for what.

1. Export haulage

The first step in transportation process is export haulage. This process involves the movement of the cargo from the shipper’s premises to the premise of the forwarder. At times when there is less than container load shipments, the forwarder’s premises is an export consolidation center where the forwarder will have their own nominated agents in their control. The goods would usually be transported by road, rail or a combination of the two. In case it is agreed that the shipper would be responsible for this chain of transportation, it would be then arranged via a local transportation company. On the other hand, if the consignee is responsible, it is the freight forwarder who happens to offer export haulage.

Loading in the truck at the premise of the shipper is not a part of the process and loading of the truck at the premise of the forwarder is also not a part of the export haulage.


2. Export customs clearance

Whenever a shipment leaves a country, customs formalities ought to take place in order to cater to the regulatory requirements. Customs clearance is a transaction where a declaration is drafted and the documents are submitted to the authorities. This can be performed strictly by companies that have valid customs licenses. The export clearance can either be carried out by a freight forwarder who has a valid license or an agent who is hired by the freight forwarder. Alternatively, this can also be performed by a customs house broker who is directly appointed by the shipper who doesn’t really play any other part in the shipment process.  The entire process ought to be completed before the cargo leaves the origin country. In case this is not carried out by the freight forwarder, it must be completed before the cargo enters the origin warehouse of the forwarder.


3. Origin handling

Origin handling involves the inspection and the physical handling of the cargo right from receiving it at the origin till it is loaded on a ship in the container. There are a variety of steps performed under the origin handling by different parties, however, all of it is coordinated and falls under the responsibility of the freight forwarder. Sometimes, the freight forwarder might hire an agent to do this for him. When the cargo is received, it is inspected, consolidated with other cargo, planned for loading, stuffed into a container and finally transported to the port where it is loaded on the ship.

Usually, it is the freight forwarder who caters to the origin handling. However, it can be either paid for by a consignee or a shipper regardless of who actually bought the freight forwarding.


4. Ocean freight

Next, the freight forwarder decides on a shipping line so as to cater to the ocean freight from the origin to the destination in order to adhere to the required timeline for the shipments. The shipping line and the freight forwarder has a contract of carriage for the container. In this case, the consignee or the shipper is not subject to any direct interaction with the shipping line.

Here, the cost will be charged to the consignee or the shipper. However, what is to know is that the ocean freight never really is the entire cost of shipping from port to port. There are different surcharges levied on the industry – currency adjustment factor and bunker adjustment factor that will be passed to the consignee or the shipper.


5. Import customs clearance

This process usually begins before the cargo reaches the destination country. When it comes to export customs clearance, it is only a formality where the declaration is developed and submitted in addition to the relevant documents that enable the authorities to register and levy any customs duty on the shipment. The import customs clearance is handled by the freight forwarder. Again this may be carried out by the agent of the freight forwarder or even a customs house broker who is usually hired by the consignee.

This process ought to be completed before the cargo leaves a customs bonded area in the destination country. In other words, it would mean before the cargo leaves the freight forwarder’s destination warehouse.


6. Destination handling

Cargo handling is required even at the destination prior to its release to the consignee. In other words, the process involves the transfer of the container from the ship to the shore. From there, the container is taken to the forwarder’s destination warehouse. The process also involves preparing the cargo for the consignee for collection and the un-stuffing of the container.

The destination handling involves a couple of destination charges that are majorly performed by the freight forwarder or his agent. It may be charged to the consignee or the shipper however it must be paid in full before the cargo reaches the consignee.

7. Import haulage

The last step in the transportation is naturally the delivery of the cargo to the consignee. This can be carried out either by the local transportation company hired by the consignee or the freight forwarder. In case, it is being arranged by the shipper, it would be a good idea to use freight forwarder who can even arrange for the import haulage. The process basically involves transportation to the requisite address. It, however, would not involve unloading from the truck as that is the responsibility of the consignee.


Final Say

Despite shipping being a tedious task, we have tried our bit to simplify the entire process for you.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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left over inventory

What to do with left over inventory?

If you are running a business with a colossal inventory, you will be aware of the exhausting process to count your stocks. Not only is the inventory management boring and tedious, it is easy to make a mistake, leading to loss of time and efforts. No matter how careful you are at counting the inventory, you may record the numbers in the wrong spaces on your paperwork, or make a typo error when feeding the data in your computer, if two products appear similar. However, recording the inventories is critical for keeping a tab on the buffer stocks of products.

Why Businesses Need Inventory

• An inventory helps in quick demand generation, it informs the customers of available products and may lead to a sale.

• Inventory is critical to maintaining the pipeline of processes involved such as billing and invoice, and a period for completing operational procedures.

• Inventory serves as a hedge against supply & demand buffer. The company on maintaining an inventory record can check the quality of the products supplied by a single vendor can correct erroneous records, schedule processes for more stock deliverables. Socks buffering allows business owners to market their store with greater confidence, which eventually leads to improved sales revenues.

Tips on Managing Left Over Inventory

As a retailer, you probably have tons of hassles in dealing with your inventories and to top that, it is a rather daunting task to execute. There is always room for errors and frustrations to pull off an left over inventory counting process and to execute it with minimum dignity. Your staff and management have probably put in extra hours to finish the task just to remember that there were a few inputs left out or few errors in the typing of data. However, it is inevitable to keep the record of inventories, which will provide you with an estimate of leftover stocks. A few tips on handling your surplus inventories.

Clearance SALE: This is the best way by which your surplus inventories can be moved out and an effective way to make extra cash. Also, customers tend to allure to discounts and offers more than the usual marked priced items. You can start by giving 30% off on the left over inventories while the customer and sales feedback can navigate you further with the pricing.

Promotional Offers: Issuing promotional cards, discount coupons and other valid offers and schemes can be an effective way of moving out your surplus inventories. Customers are always on a lookout for good deals and if your retail outlet has them all, then you are in business! Providing free shipping, buy 1 get 1 free offers, 60 – 70 off discounts, free gifts with a purchase of $100 at your retail outlet and giveaways are some of the many ways by which you can boost your sales and also move out excessive inventories.

Online Marketplaces: There are tons of online marketplaces, which have vendors from all over the world coming to them with the purpose of selling out their stuff. eBay is one such example, and you can easily make a fortune by putting up your excessive inventory online for sale. Alternatively, you can sell your stocked items at a discounted price tag to attract more customers. Your customer base can also expand to international destinations if you are willing to do the needful shipment processing.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Unpredictable losses? High time to switch your carrier!

A supplier’s relationship with the right kind of carrier and a shipper is of prime importance in any business establishment. And getting acquainted with an apt shipper or a carrier is highly significant to materialize that dream of fueling your business and its identity in the market.

Building a meaningful and sustainable relationship with the carrier is of extreme importance in supply chain management. It can save you from costly changeovers. But sometimes, the business relationship is simply no longer mutually beneficial, and that’s when you should opt for switching the carriers rather than bearing the losses!

Such issues arise only when the service delivered by the carrier is indigent. Therefore, such decisions should not be taken hastily because the carrier industry faces a lot of unforeseen situations and do deserve a benefit of the doubt. Nonetheless, bad service remains one of the principal signs to switch carriers. However, there are multiple other reasons for such a decision, some of which include the desire to include more carriers for the purpose of expansion of the business, reevaluation of old strategies, adopting newer tech changes, etc.

Let us look at these reasons at length:

  • Financial losses– Cutting down costs and delivering the product at the lowest cost price per good remains the primary agenda of all businesses. Hence, if you have even slightest doubt on your carrier service, you should closely follow the annual report of the companies with which they are associated to analyze the quality of its deliverables more accurately. If you notice some unpleasant or non-warning losses only in your business, then you should consider switching your carrier.   However, you should overlook the losses for a particular quarter of the year, but if there’s string of quarterly losses, you must take an exit from such partnership.


  • Uncompetitive rates– Competitive rates are no brainer! To maintain a long-term relationship with the clients, carrier service providers must offer highly competitive prices. While many companies prefer loyalty and service over cost, it is advised that you compare quotations provided by the other carrier companies and choose a rate wisely. If your carrier service provider is refusing to budge on the prices, then you must find someone who can listen to your mind!


  • Trust and loyalty– Trust, loyalty, and confidentiality are primary factors that govern the relationship with your carrier service provider. If they do not deliver what they promise or breach the contract especially during the busy season with the prime motive to make your business suffer, it is high time you should consider switching your carrier! Your business needs should be equally important to your carrier, and you should be their priority.


  • Service Standards Most of the decisions are taken keeping in mind the service that is provided by the carrier. Hence, service remains one of the primary concerns and also a leading cause to consider switching carriers. Customer service issues, the promptness of the service provider towards dealing a grievance deeply affect the overall relationship. The goal is just not to get your shipment delivered from location A to location B, handling of the goods also plays a significant role in determining customer satisfaction. Hence, it is best to choose the carrier whose services are customer-oriented.
  • Technological shortcomings– It is, of course, unreasonable to rely on businesses that still use age old techniques and paperwork. If the carrier service still relies on non-digital infrastructure and IT tools, you probably shouldn’t even expect any of new service from them. Hence it is vital to switch your carrier if you face such problem.  To stay competitive, it is highly advised to embrace the technological changes to enhance your business growth.

The nature of the business relationship undergoes a lot of change in the course of time. Though it might not always be a win-win situation, it is imperative for both the parties to be able to establish a close-knit give and take the relationship to serve the demands of the customer for a permanent business alliance. However, sometimes, a partner may take a little too much either through limited capability or limited ability. That’s when you should consider switching the carriers depending on where your business is and where it should be!

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Generate exceptional Leads with LinkedIn and Content Marketing

LinkedIn is the largest professional network in the world and probably one of the biggest social networks of any kind. Marketers have a huge opportunity to advertise and generate leads from the network. The most used method for lead generation is usually content marketing and LinkedIn combines that exceptionally well with content marketing. If you are a digital marketer and not using LinkedIn up to its full potential, you are missing out on a lot. The platform has a lot to offer and the number of active users is pretty great too. Also, the engagement levels on LinkedIn is significantly higher than other similar networks. Let’s see a few tips to generate a huge number of leads by combining a world-class professional network and a highly useful marketing technique.


Know your target audience

Marketing without having a target audience in mind is like trying to hit a target with your eyes closed. When you leverage your content marketing techniques on LinkedIn, decide on a target audience for your content. Right from the stage of creation to implementation, you must know for whom are you doing it. This will let you think and execute your content marketing strategies with clarity in mind. Each type of target audience has a different inclination towards things and a distinct point of view, thus you need to consider those before doing any content marketing.


Know your output

When you set out to do content marketing on LinkedIn, you must be clear about exactly what you are looking to achieve from it. If you don’t know your goals well enough, you might not be able to create compelling content that achieves it. Trying to implement a content marketing strategy without having proper goals will be futile and a waste of time and resources. Clearly set an objective for your campaign and then think in a reverse order to achieve those objectives. Try to be as precise as possible while creating goals for content marketing on LinkedIn so that you get the desired results.

Type of content

Each social network has a particular type of content that works really great in it. For LinkedIn, that niche is personal development and motivation. Since everyone on LinkedIn uses the platform to get ahead in their career and life, such posts tend to perform a lot better than others. Include a few posts relating to this subject in your content marketing strategies so that you get a wider reach. However, your core focus must be on your target audience and the output you seek to attain from your campaign. If these constraints require you to change your strategies, you must definitely do so.

Content must be the king

No matter how the space of content marketing changes over the years, content will always be the king. Even if you carry out all the functions right but your content is average, your strategies will fail. But on the other hand, if the content is exceptional but other things are below the mark, the strategy can still work somehow. However, the best combination of content marketing is to make sure that your content is relatable, useful and shareworthy. Then, take care of all the other factors that will enhance the performance of your content.


Create relatable content

This stands true for all kinds of content marketing strategies irrespective of the platform. If the content that you create doesn’t resonate with the ideologies and thinking of the users, it won’t be shared enough. If it isn’t shared, the impact of that particular post reduces drastically. Your content writers must be prolific in creating content that sells. They must know what’s trending in the current world and then create content which relates to people and makes them believe that it was meant for them. You will also notice that the most viral form of content is the one that relates to you the most.

Use relevant tools

Content marketing includes a lot of things and it definitely isn’t as simple as it looks. To aid the marketers and make their lives easier, there are various tools which are useful for them in order to create and market compelling content. Most of the tools are free to use and can help you in a big way while you try to leverage content marketing techniques on LinkedIn. Every content marketer must have a set of tools which is suitable for the type of marketing they believe in doing. Buzzsumo, Google Alerts and Google Trends, all of them are great tools for content marketing.


Ways of distribution

LinkedIn offers many different ways of content distribution for its users as well as business pages. While you are creating content, you must also decide on the ways of distribution on LinkedIn. Currently, only individuals can publish the long form of content and businesses need to do it through company updates. LinkedIn is constantly changing and making this mechanism better but for now, you must make the most of what exists. You can also decide whether the posts will be visible to all audiences or only a particular target audience.

B2B targeting

LinkedIn is probably the only network where you can do B2B targeting and even generate leads. Almost all the businesses have their page on LinkedIn and their executive level managers are on the network too. If you are a B2B business, LinkedIn is the best place where you need to focus your content marketing efforts on. The conversion levels from LinkedIn are pretty great and the content gets maximum exposure through the network.

Final Say

If you are a digital marketer trying to get maximum leads for your business, include LinkedIn in your content marketing strategies. There is a sea of opportunities in the platform which you can utilize to the maximum extent. Follow the tips and suggestions mentioned above and create a content marketing strategy keeping LinkedIn in mind. The platform has a lot to offer you, make sure you leverage it for your benefit.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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How can marketers leverage Artificial Intelligence to promote their brand?

If you even have a basic knowledge of how technology is moving forward in the current scenario, you would know that Artificial Intelligence is the future. Almost every major tech company is building upon the technology and the 5-year predictions of top technology professionals claim it will rule the world. Marketers are known to invade new spaces to advertise their brand and the new domain that they must make the most out of. It definitely includes AI without a doubt. AI is all about automation and marketers can leverage it to make their tasks easier and more efficient.

Let’s see a few tips and tricks on how marketers can make the most out of Artificial Intelligence to promote their brands and create a unique experience for your customers.

Focus on chatbots

Facebook has opened up their complete technology for building chatbots and anyone can make use of it. You can use the company’s messenger platform to build and power chatbots to interact with your customers. Chatbots really can be game changers if used in an effective way. There are many chatbot builders with different features and you can choose the ones that resonate most with your priorities. It can also be a great marketing tool as you can program the bot to interact with customers and constantly remind them about your products or services. If you are a marketer, start exploring the world of chatbots and create one for your brand before it’s too late.

Let a computer handle your CRM

Artificial intelligence has started showing its prowess with implementations in many popular consumer technology products. CRM is one of an essential parts of marketing and creating a good bond with your customer. Currently, people have to handle all the aspects of CRM and it’s often a tedious, repetitive job. AI has become advanced enough to answer basic customer queries and respond them with as much precision as a human would. Thus, you can create a software or technology which uses AI and let it handle your CRM. This would automate all the CRM tasks and you can focus on better things in your business.

Optimize your SEO for voice

Google has seen a massive rise in voice searches in the past few years. The trend is similar for Apple and Amazon, both of which have exceptional voice assistants. Thus, in the coming future, a lot of searches will happen through voice. Being a marketer, you need to restructure your SEO efforts to make sure that voice searches show your results. We all have a stark difference in the way we type and speak for searching online. Start focusing on SEO for voice so that your results show up in the relevant searches. Voice recognition technology has got a huge boost due to AI and we can see its results in almost all the major voice assistants.

Brace for automation in content marketing

This is an inevitable fact that most of the tasks will be done by computer robots in the coming future. A report suggests that around 20% of all the content produced in 2018 will be written by robots. Although this fact looks scary, it can be a great opportunity to strategize your content marketing by keeping this in mind. There are already a few algorithms that can generate a massive amount of content within seconds. This will surely replace the job of many content writers but it has been the trend in technological advancements that a few jobs have to become obsolete for any progress to be made.

Get websites made with AI

AI will be able to do almost every task that requires technical and even creative skills to a certain extent. There are a lot of services already up and running which create websites within seconds with the help of AI. Marketers can use this for their benefit to set up a website in no time and start sharing content or advertising their brand. One of the most popular services that lets you design and creates a website through AI is The Grid. A few years back, this would sound like a made up fantasy but it has made its way into reality and is available for use.

Make use of Internet of Things

Internet of Things is another revolutionary technology brewing up in the tech space. Marketers now have a completely new dimension of the interface to advertise their products and create a brand. Internet of Things is largely powered by AI and you can create marketing strategies that align with the technology. Customers definitely will have a delightful experience as this will be a completely new way of marketing. Before it gets common, try surprising your customers by branding through IoT-enabled products and they will appreciate it. It also provides the marketers with some highly usable data about their customers.

Experiment with Virtual and Augmented reality

Virtual or Augmented reality can be termed as graphical interfaces for all things which are powered by Artificial Intelligence. But it is much broader than that and the scope of it is endless. Marketers can make use of VR/AR to promote their brands in a unique way. Big technology brands are getting on the bandwagon of this new technology and we will see a lot of it in the future. You can create some amazing customer experiences with the help of VR/AR so explore the possibilities and experiment with what you can do with it.


These are the various tips and tricks which you can use as a marketer to adapt with the advancing future technology in the best possible way. If you continue to use the current strategies, it will soon start growing old and people might stop being excited about it. As a marketer, it is your responsibility to constantly amaze your users with new avenues. Thus, try and evolve as per the technology and make the most out of it to create amazing experiences for your customers.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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How inventory automation can help Ecommerce sellers this season

The yearly cycle of businessmen who indulge into E-commerce requires them to prepare their goods and products between the months of January to April. Up until August, they make preparations to innovate their system solutions. And finally, from September onwards it is mostly delivering and discharge of their goods in the markets. As the massive festive season occurs during these few months.

So it is not only identification of the market cycle but making necessary amends and innovations during the months the manufacturers can afford to do so because once the festive season hits it is too late to make any changes. And within innovation of business techniques, automation is one of the major changes any Ecommerce businessman should adopt if he wants to ensure the points listed below:

Faster Shipping

Proper inventory automation is a guaranteed way to ensure faster shipping of your goods. It helps catering all the more to the last minute shoppers who are the ones who create a massive rush during the festivities. And as a businessman, one should be able to cater to all kinds of needs and demands of the market. Fulfilling orders during festivities adds up to the strength of the organization hence automation is necessary to ensure faster shipment of goods.

Helps manage spikes

Automation helps you to manage the essential issue of overselling, as the system generates the kind of inventory a seller has and then only places the order. So the seller doesn’t need to manually check and recheck the inventory before placing each and every order. The system automatically reads the supply and subsequently places the order. Otherwise, if the bad reviews of overselling a product spread in the market it greatly hampers the reputation of the company. Hence the big brands like Amazon and Flipkart all recommend their sellers use automation as one their business tool to sell their product.

Improvement in feedback

A basic client mentality is to have your goods purchased at the lowest price and get them delivered at their doorstep as soon as possible. As much as simple it sounds, the entire process is a series of things sellers must keep in mind and while doing so sometimes mistakes are bound to happen, and the only way to avoid any kind of mistake is to eliminate processes which require manual labor. And the only way you can do so starts automation. Once you cater the needs of the clients consistently, your goodwill in the virtual world is bound to increase.

Trial and error

It is always better to rely on new age innovative techniques than to be stuck up using the old methods. Inventory automation is a sure shot way to ensure the proper control and management of goods. And it is always better to try and test a method rather than ignore it before giving it a shot. Since most businessmen have adopted this technique and have shown positive feedback one too should try it in order to ensure a hassle free trade in the virtual world.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Drone Delivery, Evolution in the field of Logistics Industry

Not more than a year ago, Audi came up with a parody of transport drones in its uber-creative Suva commercial! The ad-commercial goes on to show the “drone attack” where the drones were dropping off the shipping materials over the cars and were sensing the presence of people around them. If we shed off the parody part of the commercial, essentially, these drones in the video advertisement were self-intuitive, i.e., were preprogrammed to function in a certain way and were also capable of self-direction themselves! It made the audience curious to think about the possibility of such futuristic gadgets being incorporated to ease the delivery system!


With the recent popularisation of the online marketing trend and coming up of E-commerce, Logistics has also gained momentum. In the past few years, we have seen multiple evolutions in the field of logistics! And the drone delivery is the next big leap in the field of logistics. 2017 will be the year of transport drones, however, fret not, it will not be as intimidating as the Audi commercial. Instead, these Unmanned Aerial Vehicles (UAVs) or drones will be employed in the logistics industry to make the shipping more hassle free, convenient and quick!

These unmanned aerial vehicles (UAVs) or mini helicopters sure are indeed an evolution in the logistics industry. Recently, Amazon, one of the largest retailers of the world attempted to put drones into use. They incorporated these aerial vehicles as a part of their logistics plan and over the several years in the past have been developing an eight rotor Octocopter. While the plan is still in the infant stage, the retailer has confessed that the action plan has already reached their 6th generation testing phase, while the 7th and 8th are cropping up too. Drones will inevitably increase magnanimous efficiency level and will also escalate growth.

The Benefits of Drones

Logistics industry have always held on to the most traditional ways of transporting goods which incorporate both extra workforce and cost. Further, it depends on various other factors which cause unwanted delays even when the user is ready to pay for same-day-delivery! Incorporating drones, in this case, would make the delivery service faster and more convenient without the use of workforce! If one were to keep aside the horde of legal formalities to launch drone deliveries and the different permission and licensing hassles the companies must go through, one could not overlook the benefits offered by these aerial devices.


The Concerns of Drone Delivery

There are several concerns in plying the drones in the air, some of which are listed below:

1. Financial Outlay: Though the drone delivery system would be much more cost efficient, convenient and hassle-free, the manufacture of these devices would still be a cost-intensive operation. It is imperative for the air drones to be robust and accurately engineered to be able to sustain and function in all type of critical conditions.

2. Privacy Concerns: Privacy is one of the major concerns faced by the companies opting to incorporate air drones for all right reasons! Hence, it is important to frame stringent guidelines to govern the use of UAVs.

3. The Weight of the Shipment: The weight of the load should not be more than a predetermined value to ensure the safety of the people and its proper functioning!

4. The Air Traffic: With the coming up of air drones, naturally the air traffic is bound to increase in the years to come. Hence, strict guidelines and proper outlay should be made beforehand to avoid the crisis at the later stage.

5. The Flying height of Drones: Drones are not allowed to fly above 400m. So, in the city which has skyscrapers or the area covered by forest, the drones will not be functional or proper programming has to be done.



Drone Delivery is indeed a big leap in the field of logistics, but as excited as we are for getting our parcels delivered by the air drones, it still has a long way to go! If we talk about the developing country like India, where the roads and traffic are not organised, unmanned air vehicles could prove to be disastrous if not programmed well! Further, air traffic, cybersecurity, hacking, delivery cost and among other concerns that should also be considered.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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Logistic management tips for the busiest seasons!

The holiday season means the best business seasons for a retailer. With a splurge in sales amount and an increase in consumer reach, it is also the worst season for retailers. This is not limited to brick and mortar stores, but is equally applicable to online shopping. The holiday sales are expected to increase every year. In addition to the same, the best services are expected from online shopping. Apart from the free shipping, free returns and quick delivery, customers now expect outstanding services that include one day delivery.

One of the most important concerns here is the inventory. It is essential to have enough products in stock when customers come looking for it. Inventory management is a tricky business, it involves holding enough stock to help you get through the holiday rush, yet not stocking more than necessary. Maintaining the right balance is essential and difficult.

Here are a few tips to help you through the busiest business seasons:

1. Estimate the seasonal demand:

One of the first steps to prepare for a holiday rush, is to estimate the seasonal demand. This can be done by studying the previous year figures and determining the most sold products in the year. If the majority of your income is limited to a few products, then set them as high priority and stock the same.

2. Know your current stock: 

Before you begin to stock up on inventory, check with your inventory management software to learn about how much do you already have. A close check on the inventory ensures that there are lesser chances of overstocking or under ordering for the season.

3. Avoid the bottlenecks: 

You may be ordering various goods internationally and this could lead to a delay in the demand supply chain. During the high demand period, the product availability and the response time can become an issue. To offset the lead time, it is ideal to pre-load the seasonal pushes for direct distribution to the stores. This will save on time and also ensure quick delivery.

4. Update the inventory management software:

The most important way to reduce time and efforts is by running a reliable and quick inventory management software. There are a variety of software available in the market, they help with quick access, analysis and management of inventory. If you already use one, make sure to update it before the season rush begins. Also, if you plan to sell your products through multiple channels, it will be impossible to work without a software.


5. Do not completely rely on Just in time logistics solutions:

When you promise the same day or two-day delivery, you are highly relying on the third party which includes logistics and transportation. Even if you provide optimum customer service, the delivery will depend on the third party, which could hamper your sales for the season.

6. Seek cash infusion to help you with the fund:

Look for alternatives that help you with quick purchases as well as maintenance of inventory. Seek for a cash infusion in your business that will help you with the busy season and also make it easier for you to hire more people if a need arises.

7. Update your inventory process: 

Do you have enough space to keep a stock of your inventory? If not, rent a warehouse for a temporary period of time and move your inventory there. With an increase in purchases for the season, you will need additional space to store the same.

8. Link the inventory management application to your shopping cart:

This is a quick and efficient method of working in case of online shopping. With the development of high-end software, it is much easier to link the shopping cart with your inventory management application so that there is no wastage of time and the entire process runs smoothly as well as quickly. You can also add an “out of stock” note or a “low stock” note which will help the customer to plan their purchases with ease.

With a good team and a strategic plan, you can maximize your sales as well as profits for the holiday season. The busiest business season can become one of the best seasons with appropriate planning. It is equally important to note that the right inventory software will go a long way, you need to tap into the right channels for purchase and connect to third parties that deliver high service and ensure optimal performance. The tips for planning will help you throughout the year and ensure good business for all seasons.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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3 Supply Chain Technologies Helping Users To Connect Worldwide!

It may surprise you to know that the latest technology which is helping the consumers to get their products in time is none other than the great supply chain. Be it the doorstep one-day delivery of grocery or the same-day delivery of the all new apple iPhone 7, this uber-cool feature of quick delivery is made possible only with the help of great supply chain technologies that are ruling the contemporary market. The contemporary world, with its constantly revolutionising trends, always have newer and advanced technologies to give to the world! Supply chain management has also witnessed some of the interesting transformations in 2016. Hence, there is always a need to catch up with the latest technologies and keep up with the pace of the advancement of the world to take its optimum benefit!


The advantages that supply chain management offer is so universal and omnipresent that we as consumers often take it for granted. But the three technologies pertaining to this cycle i.e., the hardware technology, software technology and its digitalization are undergoing constant innovation and evolution procedure.

The different aspect of the cycle of a supply chain comprises of the software technology, hardware technology and the digitalization of the entire process.

Let us discuss these three aspects at length.

Software Technology


The entire structure of logistics is widely dependent on software and the technology it utilises. Innovations in this field have greatly helped in the areas of processing, tracking, planning and scheduling.

Melissa Jun Rowley in the Cisco article ‘Supply chain digitalization and positive impact’ has elucidated how software technology influenced supply chains:

1. Transaction processing- This basically results in the reduction of manual costs, improved information quality and speed-up of information transfer.
2. Supply chain management and collaboration- This involves in forecasting of demand, detailed planning of production and distribution, sales & operations planning (S&OP), as well as VMI and CPFR initiatives that benefit both a company’s internal and external supply chains.
3. Tracking orders
4. Supply chain analytics- This helps in providing supply chain members with an improved accuracy of the data, and insight on the analytics of the company that offers a detailed contextual intelligence assisting global supply chains.

Hardware technology


Futuristic gadgets and tools have significantly formed a major part of the operating production and distribution system. Forklift trucks, Carousels, Kiva robots are some of these gadgets that are used to make the entire process efficient and quick to satisfy the demands of the customers. Further, some other hardware technologies including barcode scanning and RFID systems that increase the speed and accuracy of processing has also come into light.



Digitalization has indeed made the supply chain management more agile, efficient and customer-focused. The data and information available on the internet help them to know about their product entirely. Furthermore, it also allows the consumer to compare the prices and select the vendor who is offering the best price. The user can now read the reviews of the product as well as the seller and get first-hand information about it on the net. On the one hand, where digitalization has helped the workers in registering their grievances, consumers now also get a chance to post feedback of the product online. The companies also take maximum benefit of the digitalization by posting information related to new launches and offers online. Digitalization has, in a way, brought down the invisible wall which was present in between the companies and the consumers allowing them to connect more efficiently.

Conclusively, these new-age technologies greatly help in maintaining the sustainability of supply chains thereby facilitating better and efficient logistics.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


Read More