mistakes in logistics

5 Mistakes You Need to Avoid While Reducing Logistics Cost

For the growth of any company there are certain operations which should be given top priority in order to gain positive results. Costs are needed to be controlled so as to maintain a higher chance for profit. Logistics management deals with activities related to storage of goods along with procurement and transport. Do you think the reduction of logistics expenses is a good way to manage cost? Many companies do follow this notion and even work on it. In reality, it is one of the biggest mistakes which should be understood and corrected. The actual logistics cost is hidden in the fuel surcharges that are fixed and cannot be mended. But there are solutions to this problem which can surely help to reduce logistics cost. Similarly, there are several mistakes surrounding the logistics process that should be avoided.

1. In-House Logistics

Mistake: For a company that is handling international trade, the movement of goods across borders does count expensive. This is a problem which is faced by numerous companies that are part of the international market. If your company consists of an in-house logistics, then there are huge chances of higher costs.

Cure: The most effective cost saving technique is to outsource logistics to an expert supply chain. There is a certain need for an expert in international logistics who is well aware of the basic norms. Under the logistics department there can be certain issues which can arise due to various reasons. An in-house logistics might not tackle such an issue alone. This additional stress can be very well managed by the experts at the supply chain under a controlled cost.

2. Overcharging by Customs  

Mistake: This mistake is not that much highlighted but is made by several companies. The classification of goods isn’t done correctly on the commercial invoice which leads to unnecessary taxes that directly increase the cost. If some company complaints about import duties and tariffs, then they must surely go through all the stated terms related to it.

Cure: To avoid overcharging and bringing your logistics cost down you must manage the goods according to the custom standards. This will ensure the clearance of your goods in a cost-effective way. If your company deals in large-scale imports, then such measures are required so as to save a lot of cost.

3. Incorrect Procurement

Mistake: Cost of logistics enhance when carelessness at the storage centers is prominent. Suppose your products are packaged, shipped and received at the exact location. But it is later found out that the paperwork isn’t incorrect. Another case when some parts of the order are different or missing from the consignment. All of this is counted under processing error which can lead to higher logistics costs as the parcel might be sent back and everything will proceed from level one.

Cure: Correct procurement of goods is important which can reduce this addition logistics cost. You can fix a particular group of experts who can carefully check the products along with the paperwork that is involved in overseas trade. One can also take the help of a logistics partner in order to prevent such issues.

4. Non-Involvement of Automated Compliance Processes

Mistake: If your company is not using software solutions for trade compliance issues, then it can surely affect the logistics cost. Manual preparation of documents can take a lot of time that can delay delivery time along with lesser inventory levels.

Cure: The companies that have successfully implemented software solutions experience speedy outputs. On-time delivery along with the quick elimination of logistics errors is ensured through the inclusion of automated compliance procedures. Increased customer satisfaction is another aspect that is highlighted through this important addition.

5. Single Platform Availability

Mistake: If the key stakeholders aren’t managed at a common platform, then the supply chain techniques might not come into effect. Companies that are not operating on a single platform are surely wasting their resources. No integration leads to a vulnerable system due to the transfer of information through various channels. This process is time-consuming as well which leads to higher costs.

Cure: Data intelligence is very necessary that can function onto a single platform for positive results. Trying to curb duplication in order to secure the system is an important step. Time is saved by transferring information onto the common platform so as to reach all the connected stakeholders.

Final Say

The above-stated points are some of the common mistakes which should be cured in order to reduce logistic costs. These mistakes might not appear that much prominent but have a major effect on the overall logistics cost. You need to be alert and aware in order to prevent such situations. Always remember that for every problem there is a cure that is available through patient analysis.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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cycle counting inventory

Top 6 benefits of cycle counting vs. annual inventory counts

The key aim of almost every manufacturing and distribution company is to completely eliminate the very need for physical counting and rather depend on the cycle counting so as to keep the numbers of inventory up to date. Inventory counting tools, inventory management as well as the inventory software like the barcode scanners, can definitely help the companies achieve this goal. Of course, this does not eliminate the very need for inventory counting however, there are devices that make it easy for the companies to keep a check on the inventory of everyday basis. When the data of inventory is updated on regular basis, you’ll never have the need to carry out lengthy physical counts.

What is cycle counting?

Cycle counting is an ongoing process that involves validation of the accuracy of the inventory in the company’s accounting system or the ERP by regularly counting a certain portion of the inventory. The cycle can either be – daily or weekly, depending on your preferences.  So, with cycle counting, every item of your inventory is counted multiple times in a year.

6 Benefits of Cycle Counting over Annual Inventory Counts

Cycle counting offers several benefits. Let’s take a look at some of the benefits of cycle counting over annual inventory counts.

Reduced Disruption in operations
Every company that performs cycle counts on regular basis doesn’t need to shut down to perform the physical counts. It can obviously be too expensive to shut down your company for a day or two. So, when you are constantly cycle counting you’ll never have to shut down.   

Reduced errors
With cycle counting, the time period between the counts is reduced. As a result of this, the amount of time period of an error is also reduced substantially. If by any chance, the inventory is not accounted correctly, it is easier to catch the error by way of the cycle counting.

More confident buying decisions
In the cycle counting method, the inventory counts are done regularly. With this continuous assessment, you are able to better focus on the subset of the inventory. As a result of this, the buying decision you take is much more targeted and informed. Hence, cycle counting avoids stock outs way ahead of time and thus creates a better report for the buyers in your team.  

Saves time and resources
Annual inventory counts can be one messy process. It may need a lot of time to check the inventory counts. Moreover, if there is any possible discrepancy, finding the error just becomes a lengthy and time-consuming process. To avoid wastage of time and resources, cycle counting can be helpful.

Improved customer service
When you have well-maintained records, you know where your products are and how many products you have in stock. So, when the customers make an order, facilitating a quick delivery can be easy. When customers get an early delivery, they’ll naturally be more satisfied.

Sales increases
Your happy and satisfied customers are much more likely to recommend you to others. So, this can indirectly lead to a rise in the sales.  

Implementing your cycle counting program

Hopefully, the above-listed benefits of the cycle counting program have convinced you enough to include it in your company. It is time, you get over the annual inventory counts and bring to use the cycle inventory program so as to ensure optimal inventory management. Here are some tips that you need to keep in mind so as to develop your cycle counting plans.

  • For the cycle counting plan to prove worthwhile, it must be made a part of your daily or weekly routine. A lot of companies who do include cycle counting program fail because they make a mistake of not counting their inventory often enough. Those who rely on the sporadic cycle counts receive only sporadic results. Thus, you can benefit only if you count your inventory on regular basis – daily or weekly.
  • Next, you must create a schedule for your cycle counts. Each company is different thus the schedule that works best for you must be adopted. We, however, recommend a 13-week cycle counting calendar. This would mean that every item in your warehouse is counted at least once during this cycle of 13 weeks.
  • Third, plan and prepare well before you begin counting. Preparation is a valuable asset to assure a successful physical count. The same is also important for cycle counting. Do ensure that your warehouse is well organized and you have a proper plan in place for authentic inventory counting process.  

Final Say

Hopefully, the stated benefits of the cycle counting over the annual inventory counts will definitely nudge you to prefer the former. If you have noticed, any other benefit of cycle counting over annual inventory counts, do tell us about it in the comment box below.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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golden rules for asset tracking

7 rules to successfully track your business’s most valuable assets!

Asset Tracking solves several challenges of a business. It offers a framework that allows the companies to become efficient. Further, Asset Tracking also boosts the bottom line by employing the most efficient use of the existing resources so as to avail the best possible results.

How to choose an asset tracking solution?

To be able to effectively track the valuable assets of the business, one needs to get the foundation in place. This includes the systems as well as the tools that enable asset tracking as well as the software solutions that can streamline data analysis and collection.

7 Golden Rules of Asset Tracking

Here we have compiled a list of 7 asset tracking rules which includes informative asset tracking strategies and tactics for several industries that can benefit by way of asset tracking solutions. These tips will definitely assist you in selecting the best asset tracking software and tools to cater to the needs of your company.

1. Know what you want to track

Take note that it is important for you to be aware of the equipment uptime, downtime, maintenance schedule as well as the user of every asset. With the successful integration of an accurate asset management system into the factory or the warehouse’s daily routine, the company is not only able to reduce the overall cost but is also successful in increasing the availability of the production equipment held by it by way of improved services and maintenance programs. Tracking can then by done via segregation of the inventory on the basis of serial number, date code, and lot.

2. Make sure it does not take too much time

It is always important for you to look up for time-saving ways of doing every thing. So, before you implement any asset tracking method, you must ask yourself, how good is your asset tracking software when it comes to efficiency? If despite the use of the software, you need an excel sheet or a pen and paper, your tracking method is just not worth it. Abandon it right away and think of something more efficient!

3. Consider the absolute project management life cycle

Think of the life cycle of an asset as one long project. So, if there is a project (asset) that might last for over 20 years, you are apparently looking at it as a project that begins with construction and engineering processes. So, such a project then needs to include the cost that would go into maintenance, operation, refitting, culmination and finally replacement of the asset. If you do not have a flexible, fully functional and a well integrated ALM or EAM system, managing the life cycle of the asset right from the cradle to the grave can be one challenging experience.

4. Evaluate and Prioritize the requirements of the company

This is a four step process and includes:

First, you have to define the requirements of the fixed asset software packaging and then prioritize these requirements to cater to the needs of the company.
Second, evaluate how every product measures against your set requirements.
Third, conduct a test drive that allows you to try the various features to ensure that the chosen tracking method is an ideal fit.
Fourth, make your purchasing decision!

5. Track Assets just as they come into the business

Being able to identify everything that may need to be fixed asset tracking is one challenging task. So, an easier way out is tracking all the assets just as they enter the business. It is recommended to add a new fixed asset information to your tracking system even before the asset leaves the warehouse of the purchaser. This would mean that the asset doesn’t disappear before the acknowledgment of its presence.

6. Opt for unique asset tracking numbers rather than the asset’s serial number

Quite possibly, the serial number of one asset may be identical to that of another asset. So, if you use the serial number as an asset tracking number, the duplicate numbers may cause some confusion since there is no alternative to telling the two assets apart. This will not only compromise the data integrity but also lead to inaccurate inventory and customer balances. As a result of this, your rental income maybe affected leading to dissatisfied customers. What is the solution? Instead of identifying the assets by serial number you can use a unique tracking number to eliminate all the hassle. Moreover, if in a rare event, this unique tracking number goes missing, you can still look up for the asset via its serial number and then re-label it to retain the history of the asset.

7. Go wireless

There is a chance that your asset can go missing or is misplaced by the staff. How to deal with this? Hand over a mobile hand-held the device to every staff member so as to be able to track barcodes. You can have an application or a software in the mobile that has a detailed map of the warehouse space. This will show where each and every asset is placed and date on which it was placed there.

Final Say
Hopefully, these 7 golden rules of asset tracking will help you better manage your assets.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.


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common shipping terms

Understanding The Basic Shipping Terms

The process of ordering goods online and receiving them at your doorstep is an amazing process that requires smooth coordination between the merchant and shipping company. This blog enumerates the process of how you receive your orders, and the jargons you must be aware of, used in the industry.

Airway Bill Number (AWB Number)

AWB is an 11-digit code used for tracking the shipment. You can use this code to check the delivery status of the shipment and its current position. If you find that your order is ridiculously late, use AWB to report the complaint to the shipping and logistics company that your merchant has chosen.

Shipping Invoice

It is a document containing standard information, including the name and location of the sender and the receiver. Additionally, it contains an itemized list of the purchase order, i.e., the invoice reflects the total number of items ordered, their cost, any discounts, or taxes applicable, and the final billing cost.

shipping terms - invoice


Shipping Label

A shipping label is pasted on the top of the package and describes the contents of the package. It also contains the originating and destination addresses to help the courier carrier to deliver the package promptly.

shipping terms- shipping label

Shipping Manifest

A shipping manifest is a document that acts as a proof of handing over the shipment to the courier company. It contains the information of the pick-up courier person, i.e., name, contact details (mobile number), and his/her signature. The shipping and logistic company gives one copy to the merchant and keeps the other copy for its records.

shipping terms: manifest

Freight Bills

The shipping and logistic company issues freight bills to the consignee (usually the merchant of the order placed). This bill includes the description of the freight, shipper’s name, the point of origin, actual weight, and volumetric weight of the shipment, and the bill amount.

shipping terms freight-bill

Ready For Dispatch

This message is an indicator that the shipment is about to leave its place of origin. It flashes only after the processing of the AWB Number and assigning the shipment order to a shipping carrier (Courier Company).

COD Label

Cash on Delivery (COD) label can be printed on the top of the product package, or the courier person has the receipt. This label includes information related to the supplier, receiver, and itemized list of products and mentions the amount to be collected. It also includes other details like AWB number, weight, and product dimensions.

Generate Pickup

This process appears once the product to be shipped has been finalized for a specific day. This entails selecting the courier company responsible for completing the order delivery. The cutoff time for generating pickups is before 1:00 PM from Monday to Saturday and no pickup is generated on Sunday.

Missing Orders

These are the orders that couldn’t be processed at the initial stage of the shipping and Logistics Company. Some of the factors responsible for such an error involve the product order not checked out properly and failed payment process.

Return to Origin (RTO)

It contains the address of the sender. The product can be returned to the point of origin, i.e., the merchant’s address, if there is a discrepancy related to the product or order placement.

Keep these shipping terms in mind so you can immediately resolve any issues arising from your placed order.

The process of shipping is intriguing and interesting. We had already discussed the part II of common shipping jargons that you should be aware of.

ShipRocket is India’s best logistics software, which offers you automated shipping solution. Using this, you can ship anywhere in India and abroad using the best courier company and at discounted rates.

For any issues with the content, you can write to us on shalini.bisht@kartrocket.com.


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wholesale dc

5 reasons why Wholesale DC’s struggle in fulfilling e commerce orders for fashion brands

Most Wholesale Distribution Centers are incredible at the shipping and receiving apparel at the case level in a rather inexpensive and quick manner. This expertise however does no good in helping them prepare for all rising requirements of the e commerce fashion brands.

Here we have listed 5 key reasons why wholesale distribution centers struggle in fulfilling e commerce orders for the fashion brands.  

Product Storage and Shipment

The wholesale distribution centers are adept in storing and shipping the case level quantities of the products however e commerce fulfillment demands the warehouses to segregate and break down the case of the goods. When it comes to fashion garments, putting them away to facilitate their pick and pack can often be a difficult, expensive and a time consuming affair for most DCs.

Presentation of the orders

The wholesale DCs know, understand and acknowledge the massive difference in the packaging parameters as well as the labeling requirements of a fashion retail and the wholesale accounts. Though demanding and specific, these standards differ from the ones that are prerequisites of the e commerce consumers. Fashion orders are presentation specific and involve tissue papers, boxes of different colors, shapes and sizes, stickers, etc. Thus, in order to please the fashion consumers, a DC would need a completely different set of packaging material that might have never been used in the wholesale orders.  

Volatility of the order

The wholesale DCs are one step away from the end customers. They are used to longer lead times, regular shipping schedules and ship by date orders. On the other hand, the e commerce fulfillment operations do not have such an exemption. Every order shipped by them reaches the customer directly. This direct connection that e commerce orders have with the customers leads to higher order volume volatility. It therefore gets hard for the wholesale distribution centers to be able to keep pace with the quick volume fluctuations thereby making them incompetent to deal with the end customers.

Accuracy of the order

Order accuracy is of course a common ground for both e commerce and wholesale order fulfillment. However, there is a massive difference in the intricate details that lie within. When it comes to the wholesale fulfillment there is no direct contact between the end customer and the warehouse. The wholesalers deal with the stores and the stores deal with the consumers. So, in times of error, the customers are not affected directly. Such is not the case with e commerce order fulfillment. Here, any and every order fulfillment error may account for the dissatisfaction of the customers. For the e commerce customers, it is imperative for the brand to communicate with the customers.  

Return order

Last and definitely the most important aspect of the e commerce for the fashion brands is returns. Trend says that as many as 20 to 40% of the items ordered get returned. So, unlike the wholesale returns, the e commerce returns go straight at the distribution centers in the order packaging that may have not more than one or two units. Thereafter, every returned packaged is examined and carefully inspected so as to examine whether the seller will accept the returned items or not. Aspects such as – how long ago the item was purchased, is the item worn, are the tags in place, etc are checked. Once the seller accepts the returns, the fulfillment center has to place these items back in the inventory.  On the other hand, the Wholesale Distribution Centers are not used to tackling the returns that demand such intricate detailing. Neither are they accustomed to handle thousands of small packages on every day basis.  

Final Say

The wholesale distribution centers as well as their processes are thus not designed to cater to the demands of the e commerce fulfillment for the apparel and the fashion brands. Thus, it is imperative to find a partner who understands the expectations of the fashion and apparel customers as well as the unique process of order fulfillment in e commerce.

ShipRocket is India’s best logistics software, which offers you automated shipping solution. Using this, you can ship anywhere in India and abroad using the best courier company and at discounted rates.

For any issues with the content, you can write to us on shalini.bisht@kartrocket.com.


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Key strategies for success in the omni channel fulfillment market

A lot of retailers fail to pacify their operations in pace with the evolving trends in the eCommerce market as well as the rising demands of the eCommerce customers. Due to this, the margins from the direct to customer channels are at a high risk of falling short of expectations. Fulfillment is often at the heart of such problems.  

The customers of today who make a purchase from an online source have helped in redefining the fulfillment landscape since a dozen of more channel variations has emerged in the past few years. With the rise in evolution, it becomes important to carefully plan and manage the Omni-channel fulfillment program of the company. But what is Omni-channel? Let’s find out!

What is Omni-Channel?

Omni has been derived from the word Omnis that means universal or all. So, Omni-Channel means a multi-channel approach to sales which aims to provide the customers with a seamless shopping experience irrespective of where the customer is shopping from. Meaning, whether the customer is shopping from a brick and mortar store, a mobile application or a desktop website, the experience he gets ought to be flawless.

Benefits of Omni-Channel Fulfillment

When properly executed and seamlessly enabled, the Omni-channel fulfillment strategy can reap in several significant benefits to your customers and retail companies.

  • Improvement in the rate of Customer satisfaction
  • Avoidance of capital investment and repurposing
  • Better delivery mechanism – right product at the right place at the right time
  • Improvement in the revenue performance
  • Reduced number of back orders and stock outs
  • Savings in transportation cost
  • Retail store morale improvements
  • Store productivity gains via in-store pick up and shipment from store
  • Gains in inventory productivity by leveraging of inventory across different channels

Key Strategies for success in the Omni-Channel Fulfillment Market

Now, that you are aware of the multitude of benefits Omni-Channel Fulfillment Market can bring it is important for you to know and understand the strategies so as to find success in the Omni-channel fulfillment market. Here we have compiled 4 key strategies that will serve as a guide for both software suppliers and practitioners to continually grow in the market and evolve to best satiate the customers.

Growth in eCommerce

The paradigm shift seen in the current Omni-Channel retail is largely driven by the out-pour in the eCommerce. This is arguably the most vital supply chance management trend that has come up in the past one decade. Ever since the advent of the internet, the brick and mortar sales have been relatively flat whereas the digital sales are growing progressively.  This trend in eCommerce is indeed stimulating interest in technology so as to modernize and streamline order fulfillment.

Adequate Investment in Fulfillment Technology

Despite the fact that eCommerce is growing at a soaring rate there is not enough investment where it needs to be. There are several technologies such as DOM, TMS and demand planning that are still not utilized optimally. Had these been utilized to their full potential companies would have undoubtedly become a lot more efficient by allocating the inventory to warehouses, stores and the distribution centers thereby efficiently, effectively and reliably moving the freight from the source to the destination. It also involves capturing of the necessary information in the order management process across every relevant channel.  

Don’t limit the innovation

Innovation is one of the most important aspects of expanding the current footprint of the Omni-Channel Fulfilment market. Companies need to keep seeking new technologies and innovations so as to keep pace with the changes happening in the market. The crowd-sourced options for delivery are indeed a cost effective option for home delivery, however, these solutions haven’t been explored enough. Several companies are waiting eagerly to find out how the companies pan out but the key emphasis needs to be on taking bold moves backed with high reward potential. This means that there is a plenty of white space that can be well utilized by the suppliers. It can be catered to by way of acquisitions or new and improved solutions.

Focus on Markets with higher growth potential

It is believed that the Omni-Channel Fulfilment market will showcase a phenomenal growth by crossing over $3.7 billion by the beginning of the year 2020. To be able to achieve this objective, companies need to focus largely on the markets that depict higher growth potential. For this, the companies must research all the Tier 2 and 3 markets. With most of the key players targeting the Tier 1 market, there are several small and mid-sized companies that are venturing into the Omni-channel world. The customers of the second and third tier market will definitely claim a share in the market thereby providing ample growth prospects for suppliers.  

Final Say

This new paradigm of Omni-Channel Fulfillment market is here to stay. So all the software suppliers, as well as the practitioners, must find ways and means to establish themselves in the market, else they’ll lag behind. For this, investment in technology, targeting the markets with high growth potential like the Tier 2 and Tier 3 retailers, investment in innovation and finally keeping pace with expanding eCommerce is mandatory.  

ShipRocket is India’s best logistics software, which offers you automated shipping solution. Using this, you can ship anywhere in India and abroad using the best courier company and at discounted rates. For any issues with the content, you can write to us on shalini.bisht@kartrocket.com.


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choosing warehouse location

Top 7 factors to consider when choosing a location for warehouse

The true cost is one of the most important factors that most people consider when seeking an industrial development site however, there are several factors that need due consideration whenever you are selecting a location for your warehouse. Here are 7 such factors.

Layout and flow of Building

The optimal layout of any warehouse is determined by the type of operations that would be conducted inside it. Know that older building usually are not every useful to carry out the modern material flow. Ceiling height, as well as column spacing, can restrict the type of equipment that can be accommodated in the given space. This can also hamper the flow of raw materials in and finished products out. So, before you decide on making a particular building as your warehouse, it is important for you to thoroughly determine whether the layout will rightly fit in the given space or not.

Availability of Skilled Workforce

Buying a building in a remote area is definitely going to be pocket-friendly. However, finding skilled workforce there can be a task. So moving trained or trainable workforce from a different location can then be a pricey affair. Therefore, it is recommended to have your warehouse in the area that will have the adequate supply of mix skill sets of labor so as to facilitate the operations adequately. The locations that have linkages to high-density residential areas with negligible worker transience can definitely be an ideal area of your warehouse. In case you plan on locating in an area with the seasonal supply of workers, do ensure that this seasonality does not hamper your organization’s needs as this can otherwise escalate the labor costs.

Zoning and Intensity of Use

How intense are your operations going to be in the warehouse? What is the intensity going to be like in the future? In case, your operation demands light assembly, you can go with the less intensive allowed usage. However, you must also consider other factors like emissions, noise levels and the availability of outdoor storage. These needs will influence the districts that you can target for your future operations.   

Proximity to Major Linkages

Which are the most predominant means of transport used by you? Do you prefer land, rail, water or air transportation to move your goods? So, whatever be your need it is important to have your site easily accessible to such a means of transport. Besides this, proximity to your customers is another factor that you must consider.

For instance, if most of your products are exported by sea and the remainder are delivered via land to the retail locations, it is imperative for you to have easy railway and highway access. Always remember that more than 20% of your cost comes from transportation of the goods. Moreover, high gas prices as well as the massive increment in the driver wages, every now and then may nudge your decision towards rail transport as opposed to shipment by truck. Moreover, if the goods are less perishable and shipments are not too sensitive then opting for rail transport can be an ideal choice.  

Material Handling Capabilities

Another factor that you should consider when choosing a location for the warehouse is the availability of the handling equipment and staging facilities. In case the primary model is a truck, you have to check if the facility has the depressed docks? Is there a need for docks to be internal? It is certain that a highly intense distribution use will often require cross docks. Further, are there enough storage facilities available?


This, of course, is an obvious criterion. Your warehouse facility must be capable of accommodating the inventory and fit in the size of your company. For all startups and new companies, it is important to ensure that there is enough room around the facility for expansion. This will help save time and money when your business is riding high on the ladder of success.  


Before you buy any warehouse facility it is important for you to enquire about all the regulations and policies that are prevalent in that location. There may be certain locations that do not allow storage of certain types of goods. If you deal in those goods, it is best to avoid them so as to avoid any future hassle.

Final Say

Bottom line, these are just a few of the many factors that you need to consider when looking a new warehouse location. Even following these basics will definitely help you get an ideal location. Apart from these 7 factors if there are any other factors that you consider important, do let us know in the comment box below.

ShipRocket is India’s best logistics software, which offers you automated shipping solution. Using this, you can ship anywhere in India and abroad using the best courier company and at discounted rates. For any issues with the content, you can write to us on shalini.bisht@kartrocket.com.

Happy Shipping 🙂


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How Pros use Snapchat to drive Sales?

Marketing and Snapchat go hand in hand. Snapchat is no longer an ambiguous little social network. At present, Snapchat has more than $100 million active users which makes it the third most popular social network platform among the millennial. With a net value of $16 billion, the marketers are elbowing their way through and are taking measures by way of their campaigns to get an adhesion on the audiences.


Snapchat for all

Not just the big organizations but the mid-sized or even the small businesses are adopting the use of Snapchat in the game. Well, here we have presented a few facts about this immensely popular mobile app that very well justifies this statement.

  • About 30% of the US millennial use Snapchat on everyday basis.
  • 77% of college going students have regular access to Snapchat.
  • On an average, 9000 snaps are shared on Snapchat every second.
  • Snapchat is the first social media app to make use of the full-screen video.
  • As of 1st March 2016, Snapchat had 8 billion daily video views (which is an escalation of 38% ever since the commencement of 2016).
  • Some 58% of the Snapchat users are likely to make a purchase from a brand which sent them a coupon code via Snapchat.

Looking at the trend, several companies have begun using Snapchat as a quintessential part of their marketing mix which has brought forth a breakthrough of up to 3000%.

Tips to drive sales using Snapchat

1. Contests


We all love contests, don’t we? Contests are unquestionably an ideal way not just to reward and recognize the followers but also to get them abreast with the new social networking platform. Whenever a new Snapchat account is created, you’ll want to shout out about it to your fans. So, what’s the best way to do so? Host a competition that has a giveaway but they get to win it only when they follow you. Unlike, Facebook where the contests largely revolve around likes and shares, the Snapchat has video and photo options built in. This definitely means that you can encourage your audience to do a whole lot more than just being creative while doing it. Cross-promoting the contests across other platforms is also a nice way to curate your community on Snapchat. Once the contest is successful you can give away the gift to the winner but don’t forget to follow up the winner and show it to the world what they are doing with the product. So, that means you have more future posts with it.

2. Sneak Peeks and EXCLUSIVES!


In case you are coming up with any new service or product that you want to share with the world, go ahead do it. But how? Create a small 10-second sneak peak and share it with your fans and followers at Snapchat. This way you can encourage even the others to join the league and follow you. You can further, strike the interest of the audience by providing them with the content that is only known to them and no one else. You can actually get them excited by letting them know that they’ll be the few lucky ones to get their hands on the products. Speaking about content, the publishing giant Penguin came up with a campaign last year and it instantly became a sensation when the company announced to the fans that they could get exclusive content from the book if they created snaps and messages throughout the promotion. This kept the engagement level high. As a result, this book became a best-selling girl online series.

3. Referrals


For those who wish to continue reaping long-term benefits from Snapchat, you’ll want as many followers as possible. So, how do you do that? The only way to make this possible is by nudging your existing followers to recommend you to their circle of friends. It is simple to do. You can post a snap and add a story to it. Caption it in a way that people share it with their friends or family or perhaps anyone who may be interesting in your products. Reward your followers every time they bring a new follower to you.

4. Offering coupons & discounts


Offering coupons and discounts is definitely one of the most recurring practices used by brands to drive more sales. Whenever a customer sees a snap they know it is going to be a limited period offer so they’ll have to act quickly if they want the deal. This time sensitivity of the snaps nudges the customers to make an immediate purchase. It can be a good idea to provide the audience with coupons and discounts that will vanish in 24-hour span. This also gives you enough content for each day

Prerequisites for coupons and discounts

  • Use crisp and simple language.
  • Include a call to action and keep it subtle.
  • Offer a deal on the product that is just newly released.
  • Keep some deals for premium members.
  • Don’t make the coupons way too frequent. You wouldn’t want to lose the surprise element!

Going behind-the-scenes

Engage the customers by letting them know what is happening behind the curtains. You can Snapchat your updates, meet up and events for a deeper connection. Add it to your story feature in a consecutive sequence and make sure the video quality or the graphics is not low.  Grittier it is, the better it is going to be.

Have your INFLUENCERS take over!

Research and find out who are some of the kings and queens of Snapchat. Have them take over your account for a few days, sometimes even a week. In case you aren’t sure who the relevant influencer is, you can use Fame bit and have the influencers promote your brand.



Unlike Facebook or Instagram, the snaps that you share on Snapchat don’t always need to be pretty. They don’t have to be your best shots. It doesn’t even need to be half as perfect. This also happens to be the best thing about Snapchat. So, all you got to do is take your video or pictures add a simple message or text to it and you’re done. You can even snap once or twice to add additional effects to it, Simple, isn’t it? So, go ahead, create your campaign and boost the sales.

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Use Unboxing Videos To Target Online Customers !

If you have ever hoarded the recesses of the video output giant, YouTube, you might probably be well aware that the search engine for videos is filled with an exorbitant number of unboxing videos. All this time, while you have enjoyed watching these videos from the start till the end, have you really felt the need to appreciate the fact that these videos are the most watched among other videos on the platform!


What is an unboxing video?

For those of you, who are reading this term for the first time, an unboxing video is basically a tape of an individual, usually seen unwrapping a packaging that could be anything from a high end phone to a simple toy. What happens in the duration of the two or three minute long video is that this individual makes an attempt to unveil the contents of the product and also offer some explanations about the features of the product.

Here is the perfect example of an unboxing video of the latest iPhone 7, for you to get a grip of the idea behind this magnificent tool.


Some interesting statistics behind unboxing videos

  • Unboxing videos are a phenomenal feature that has struck the internet revolution and is growing exponentially every year, marked by a 50 percent rise every year.
  • Viewers see unboxing videos as a great source of first hand information on a product, ultimately aiding their decision, whether or not to go for it.
  • More than 60 percent of the buyer base in many industries, who are first time users of a particular product, come from a positive lead from unboxing videos.
  • Whether it is the fashion industry or technology industry, unboxing videos are a marketing tool that spans a wide area of categories.
  • Unboxing videos never go out of the trend or become irrelevant, as they are seen by users even after a long time since that product was first introduced.

It is easy to decipher that unboxing videos are relevant and thrive all year round for almost any product category. So the question that now remains is, how exactly can you use the concept of unboxing videos to drive sales for your Ecommerce platform, product or business?

Understand how to make use of an unboxing video as a marketing tool

The first thing that needs to be done before you plan to implement unboxing videos for your products or business, is to understand why it is an essential tool that should be employed by you. It is easy to comprehend the benefits of unboxing videos.

How is an unboxing video useful?

  • Firstly, an unboxing videos works in the interest of your customer, by making him feel comfortable about purchasing your product, in spite of not having seen or touched it. The unique and authentic first hand experience and account that comes from someone through an unboxing video is irreplaceable.
  • Next, an unboxing video allows your customer to feel connected with your product as he is able to view himself, in place of the individual in the video, unboxing the product, It feels almost as if he himself has brought the product and is now unboxing it.
  • Most people go easily by the views expressed in an unboxing video as they are seen as an honest account from real users and buyers across the world.

So, if you have a product or a business that needs an uplift, perhaps, you can try implementing unboxing videos with your existing marketing campaign to get buyers. Although the idea behind these videos is quite lucrative, what really needs to be manifested at this point is the fact that one can reap the benefits of unboxing videos only if used correctly. So, how exactly to make these unboxing videos worthy of your investment?

Make it easier for your customer to buy the product 

The saying holds true, one can really act under haste when he is impressed with something. While an unboxing video displays the product and its features to your customer, you can place an advertisement of the product itself, right next to the video. The aim is to readily serve the product to the customer so that he can proceed to purchase it instantly. There is a high chance that on being able to view the product as quickly, the customer will go for it.

Make your product worthy of an unboxing video

When do you really feel the thrill of unboxing your order? You would agree that a plain plastic packaging never really made for an impressive impression in your mind, did it? Also, how do you feel when you are surprised with additional goodies inside your order, right when you least expected them? So here lies the clue. In order to impress your customers with unboxing videos from other users, it makes sense that the product and its packaging should be designed such that it can hold onto the customers attention while he watches it, instead of switching over to another web page on his browser. Also, make sure that the next time your customer orders the product, he gets the exact same satisfaction, in terms of the products and extra goodies.

Incentivise your customers to create unboxing videos

There wouldn’t be any unboxing videos to watch if none of your customers are giving their feedback in the form of a video. You need an aggressive marketing campaign and benefits for the customers in order to encourage them to make unboxing videos, which can then be displayed to your customers.


The internet technology is thriving on a combined resource sharing and marketing tools to enhance user engagement and attention. Why not add to all those efforts and give your customers something extra to keep themselves busy with? Unboxing videos are a great means to draw more users and customers to your business or Ecommerce platform. It is also an instant means of engaging users to your product. Use these to display genuine feedbacks that your users are highly likely to believe.


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How to grow Instagram followers in 10 simple ways?

Instagram is one of the most popular social networks in the current times. People are sharing millions of photos and videos each day with their friends, family, and even strangers. Even brands have jumped onto the bandwagon to make the most out of the opportunity and have a presence where people are. However, we all crave followers to promote our brand on Instagram. Growing followers is not a simple task on any social network but with the right techniques, you can manifold them eventually.

Virality is usually considered as the cornerstone of gaining a large number of followers but it can be a fad which can give you short-lived popularity. However, if you correctly tweak a few things and make significant efforts, the abundance of followers will never be a problem for you to face again on Instagram.

10 Tips to Grow followers on Instagram

Sponsored Ads

A recent study by Fortune magazine reported that people are two and a half times more likely to click on an Instagram ad in comparison with other social network’s ads. This in itself is such a huge opportunity to promote your brand or products. You can get a user’s attention and show them what you want them to see. Instagram provides you a huge audience and also the tools you need to target your own audience. If you directly want people to hop onto your site or profile, this is the way to go.

Use popular hashtags

Twitter revolutionized hashtags but Instagram built it into its own system in such a great way that people are making the most out of it. When you are about to post a picture or a video, add relevant hashtags to your caption. You can also create a brand or campaign specific hashtag that you can ask your followers to use. This will help you in reaching new users who might be interested in your brand. Be cautious with the usage of too many hashtags or irrelevant ones just as a means of spamming.

Sponsored Posts

Sponsored Posts is another tool provided by Instagram which will help you in reaching much more people than organic means. If you feel that a picture of yours can bring in a lot of followers if it gets a better reach, don’t hesitate to sponsor the post. Most marketers think that the sponsored posts in Instagram tend to get a lot of reaches and more importantly, users that convert. If you post pictures on trending topics, sponsoring them might give you a good reach.

Instagram stories

Stories are a new feature on Instagram and you must explore it to see how it can reap you benefits you had not previously known. Although the feature is a rip-off of Snapchat, brands and users are using it on a daily basis. The response to stories has been phenomenal as well. If you need to gain more followers and more importantly retain them, you can put out stories frequently to keep your users engaged. Instagram stories can be really interesting if you use them right.

Organize contests

Organizing contests is the good old way to gain hordes of new followers in return. You first need to figure out what your audience is excited about and then organize a contest along that lines. In the instructions, you may ask your existing followers to repost your picture or contest details to be eligible. This is certainly a great way to gain many new followers which have worked not only on Instagram but on all the other social media platforms.

Post consistently

Consistency is the key to building a loyal base of followers on Instagram. You can’t just post for once and go amiss for the next few days. You need to keep posting consistently and moreover, they need to be relevant to your existing followers. Whenever a new user explores a profile, consistency is something they all notice. Even for the current followers, consistency in posting pictures and videos will retain them. The best way of doing this is scheduling the posts on Instagram.

Product reviews

Sharing product reviews through your Instagram account can give a huge boost to the followers count. It is a unique way to gain followers and interest users which were discovered by some brands and users recently. It seems to work in a positive way and the statistics show that users are highly inclined towards viewing product reviews. Thus, you can post reviews of products that you feel that your users might be interested in.

Share pictures

This is one of the most important advice in the world of social media. Sharing relatable pictures not only gets you more followers but also lets you have more likes on your posts on Instagram. There is no point in posting pictures or videos that no one cares about. Try to find out the core things your followers are interested about and post about similar things in the future. You can also analyze how your previous posts have performed and post accordingly.

Follow others

One way to show that you exist is by following the person you want to be followed by. Although it might not be a good way to gain a lot of followers but getting attention by a few good users can be important as well. You can try following relevant people and most of the times, they will follow you back. You must certainly not follow someone just because you want a follow back, you must do it because you are interested in that person’s pictures. Also, Instagram will suggest your profile to other similar users who have mutual followers.

Write stellar captions

Not many people understand the importance of writing extraordinary captions. It can simply amplify what you want to mean with your pictures. Instagram is a place for you to share your pictures and videos but the captions can work wonders if written in a right way. You can explain your intention with the picture through captions and also they must be detailed for your users to understand.


It might not be an easy task to massively grow followers on Instagram overnight but just like all good things, it will take its gradual course. By trying out a combination of the above tips or all of them, you can definitely start off on a good note on your quest to gain followers on Instagram. You also need to figure out what works for you and focus on it more. Instagram is a great platform to be on and having a good amount of followers can be a real asset to have. Go ahead and reach out to the users who would love to follow you.

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