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Brand Extensions

What Is Brand Extension? Types, Examples & Tips for Success

In today’s competitive world, businesses look for innovative and unique ways to connect with and grow with their customers. One...

October 24, 2025

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Product URLs

Product URLs: How to Create SEO-Friendly Links

Every little detail of an online store must be crafted efficiently to ensure its visibility in the digital space. As...

October 7, 2025

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Diwali Social Media Campaigns by brands that sparkle

Top 7 Diwali Social Media Campaign Ideas That Inspired Millions

One festival that unites people across India is Diwali, the festival of lights. The cultural and religious time is perfect...

September 23, 2025

13 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

19 Best-Sellers to Light Up Your Sales This Diwali

19 Best-Selling Products on Diwali in India 2025

Millions of people in India celebrate Diwali, the festival of light and happiness. It is also a period of rising...

September 23, 2025

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Product Titles

How to Write Product Titles That Boost Online Sales

Selling online takes more than just listing a good product. In busy marketplaces, even small things can change how buyers...

September 18, 2025

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Door to door marketing

Door-to-Door Marketing in 2025: Strategies, & Benefits

In a world saturated with digital ads and endless online scrolling, it is easy to think that older marketing methods...

August 28, 2025

5 min read

Sanjay Negi

Assoc Dir - Marketing @ Shiprocket

voice commerce

Voice Commerce: Benefits, Challenges & Future Trends

Voice assistants have been around us for decades. However, their prominence in the commerce industry rose to the limelight with...

August 25, 2025

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Brand Loyalty

Brand Loyalty: Meaning, Strategies, and Expert Advice

What’s common among customers from different segments, income groups, demographics, nationalities, ethnicities, etc.? When you ask them about their favourite...

August 14, 2025

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Product placement

What Is Product Placement? Strategies, Types & Examples

Product placement has become a powerful marketing tool over the years. The concept enables brands to connect better with their...

May 7, 2025

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Damage Free Packages

How to Ensure Damage Free Packages in eCommerce

In the case of eCommerce businesses, shipping damage is one of the biggest challenges that one is likely to encounter....

April 29, 2025

6 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

Market Cannibalisation

What Is Market Cannibalisation? Types, Examples & Tips

Brands often face the challenge of balancing growth while maintaining the success of existing products. Introducing new items to meet...

April 21, 2025

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

7 Smart eCommerce Offer Strategies to Boost Sales & Loyalty

One of the most effective ways to achieve this is by creating strategic eCommerce offers that not only boost sales...

April 18, 2025

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

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