How can marketers leverage Artificial Intelligence to promote their brand?

If you even have a basic knowledge of how technology is moving forward in the current scenario, you would know that Artificial Intelligence is the future. Almost every major tech company is building upon the technology and the 5-year predictions of top technology professionals claim it will rule the world. Marketers are known to invade new spaces to advertise their brand and the new domain that they must make the most out of. It definitely includes AI without a doubt. AI is all about automation and marketers can leverage it to make their tasks easier and more efficient.

Let’s see a few tips and tricks on how marketers can make the most out of Artificial Intelligence to promote their brands and create a unique experience for your customers.

Focus on chatbots

Facebook has opened up their complete technology for building chatbots and anyone can make use of it. You can use the company’s messenger platform to build and power chatbots to interact with your customers. Chatbots really can be game changers if used in an effective way. There are many chatbot builders with different features and you can choose the ones that resonate most with your priorities. It can also be a great marketing tool as you can program the bot to interact with customers and constantly remind them about your products or services. If you are a marketer, start exploring the world of chatbots and create one for your brand before it’s too late.

Let a computer handle your CRM

Artificial intelligence has started showing its prowess with implementations in many popular consumer technology products. CRM is one of an essential parts of marketing and creating a good bond with your customer. Currently, people have to handle all the aspects of CRM and it’s often a tedious, repetitive job. AI has become advanced enough to answer basic customer queries and respond them with as much precision as a human would. Thus, you can create a software or technology which uses AI and let it handle your CRM. This would automate all the CRM tasks and you can focus on better things in your business.

Optimize your SEO for voice

Google has seen a massive rise in voice searches in the past few years. The trend is similar for Apple and Amazon, both of which have exceptional voice assistants. Thus, in the coming future, a lot of searches will happen through voice. Being a marketer, you need to restructure your SEO efforts to make sure that voice searches show your results. We all have a stark difference in the way we type and speak for searching online. Start focusing on SEO for voice so that your results show up in the relevant searches. Voice recognition technology has got a huge boost due to AI and we can see its results in almost all the major voice assistants.

Brace for automation in content marketing

This is an inevitable fact that most of the tasks will be done by computer robots in the coming future. A report suggests that around 20% of all the content produced in 2018 will be written by robots. Although this fact looks scary, it can be a great opportunity to strategize your content marketing by keeping this in mind. There are already a few algorithms that can generate a massive amount of content within seconds. This will surely replace the job of many content writers but it has been the trend in technological advancements that a few jobs have to become obsolete for any progress to be made.

Get websites made with AI

AI will be able to do almost every task that requires technical and even creative skills to a certain extent. There are a lot of services already up and running which create websites within seconds with the help of AI. Marketers can use this for their benefit to set up a website in no time and start sharing content or advertising their brand. One of the most popular services that lets you design and creates a website through AI is The Grid. A few years back, this would sound like a made up fantasy but it has made its way into reality and is available for use.

Make use of Internet of Things

Internet of Things is another revolutionary technology brewing up in the tech space. Marketers now have a completely new dimension of the interface to advertise their products and create a brand. Internet of Things is largely powered by AI and you can create marketing strategies that align with the technology. Customers definitely will have a delightful experience as this will be a completely new way of marketing. Before it gets common, try surprising your customers by branding through IoT-enabled products and they will appreciate it. It also provides the marketers with some highly usable data about their customers.

Experiment with Virtual and Augmented reality

Virtual or Augmented reality can be termed as graphical interfaces for all things which are powered by Artificial Intelligence. But it is much broader than that and the scope of it is endless. Marketers can make use of VR/AR to promote their brands in a unique way. Big technology brands are getting on the bandwagon of this new technology and we will see a lot of it in the future. You can create some amazing customer experiences with the help of VR/AR so explore the possibilities and experiment with what you can do with it.

Conclusion

These are the various tips and tricks which you can use as a marketer to adapt with the advancing future technology in the best possible way. If you continue to use the current strategies, it will soon start growing old and people might stop being excited about it. As a marketer, it is your responsibility to constantly amaze your users with new avenues. Thus, try and evolve as per the technology and make the most out of it to create amazing experiences for your customers.

ShipRocket is India’s first automated shipping software that aims reduce eCommerce shipping to its bare bones. We have taken a step forward in simplifying eCommerce for Indian merchants and saving their precious time and money.

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Shalini Bisht

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