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How La Fabrila reduced RTO & achieved 40% order growth

La Fabrila is a men’s clothing brand dedicated to providing a unique range of men’s casual wear with a focus on western style, comfort and affordability.

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Product Used

  • Ecommerce Shipping
  • Icon Showing Shiprocket X ProductShiprocket X
  • Shiprocket Fulfilment

North India

Fashion

  • 10+

    Months associated

  • 17000+

    Products shipped

  • 40%

    Order growth

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La Fabrila

Initial challenges

  • High RTO resulting from more than 90% COD orders
  • Bandwidth constraints in coordinating with multiple couriers
  • Absence of a post-ship solution for timely tracking updates

Solutions by Shiprocket

  • Order confirmation before shipping through Shiprocket Engage
  • Restriction of high RTO buyers with Engage Facebook Integration
  • Central operations and account management across multiple couriers
  • Real-time tracking updates & two-way buyer communication

Outcomes

  • 10% MOM reduction in RTO 
  • 2% MOM increase in prepaid shipments
  • Ease of doing business with single-SPOC support
  • 40% order growth in a quarter

Brand Speak

“Collaborating with multiple courier partners was consuming a lot of our time and energy, making it a hassle altogether. Shiprocket has helped us to work with the same courier partners from one platform with a single SPOC and a dedicated team for support. Choosing Shiprocket was one of our best decisions, and it has directly helped us to grow our orders by 40% in just a quarter.”

Ankit, Founder – La Fabrila 

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