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What Is Product Placement? Strategies, Types & Examples
Product placement has become a powerful marketing tool over the years. The concept enables brands to connect better with their...
How to Ensure Damage Free Packages in eCommerce
In the case of eCommerce businesses, shipping damage is one of the biggest challenges that one is likely to encounter....
What Is Market Cannibalisation? Types, Examples & Tips
Brands often face the challenge of balancing growth while maintaining the success of existing products. Introducing new items to meet...
7 Smart eCommerce Offer Strategies to Boost Sales & Loyalty
One of the most effective ways to achieve this is by creating strategic eCommerce offers that not only boost sales...
Product Demonstrations: Tips That Work
In today’s world, where customers look for in-depth understanding and tangible experiences, product demonstrations are important components of successful sales...
Free Digital Marketing Tools to Maximise Your Efforts
Getting your brand noticed online by the right audience is more important than ever, especially with India now having the...
Google Shopping: Free & Paid Listings, Ads – Sell More!
These days, having a good product (or products) isn’t enough. Visibility is the need of the hour. Once your products...
Choosing a Brand Name That Sells: Proven Strategies
“When people use your brand name as a verb, that is remarkable.” – Meg Whitman If you’re facing trouble naming...
12 eCommerce Mistakes to Avoid in the Year 2025
The number of online shoppers is growing by the day. Reportedly, more than 33% of people worldwide are shopping online....
Amazon Product Listing: Write, Optimise & Sell More
Do you want to tap into a massive customer base for your products? You can’t overlook Amazon. Most customers feel...
A Guide To Best Amazon Marketing Strategies 2025
Amazon has grown into one of the most powerful eCommerce platforms and offers endless opportunities to scale your business. There...
How to Build Your eCommerce Email List & Boost Sales [2025]
Social media is everywhere, and brands go viral overnight with the right content. But even with all that, people still...