International Shipping Tips: Before Your Online Store Goes Global!
Ecommerce has given access to many online retailers to connect with the world. As it is said, ‘If you are available online, you are available globally’. In case, you are looking forward to tap into the international market, you need to be ready. A simple website with uploaded product descriptions and images is easy. However, one of the biggest challenges that many entrepreneurs face while going global is international shipping.
Many studies have revealed that cross border online shopping is going to be the next big thing in the ecommerce industry. Other than your local market, there is a global marketplace of more than 7 billion people to which you can sell your products. This can lead to immense growth of your online business.
But, before you begin to think about selling internationally, you should be ready for international shipping. This could be a daunting task for many. Getting worried? Don’t worry! Check out the following checklist of things that you should consider before you start selling globally.
1) Choose Product Wisely
It is not necessary that what you sell in India will sell globally. You need to understand that the international audience is quite different from your local audience. For example, if you are trying to sell Apple iPhones in USA market from India, this is not going to work because it is available there at a cheaper price. Therefore, you need to be extra careful while deciding which product to sell globally. Choose a product that appeal to your international customer. Also, it is better that you start with small and lightweight items that are easy to ship.
2) Expand Slowly
As mentioned above as well, make sure that you start small, learn it and then expand. Start with one or two countries from where you see good web traffic, probably English speaking to make international selling easier. Start with small items and packages for effortless international shipping.
3) Shipping Rules And Regulations
Other than the web traffic, it is necessary that you understand the shipping rules and regulations of that country. In some countries, international shipping is easy, while in others, you may require to put some extra efforts. Make sure that you check out the list of items that are legal to ship and the forms that need to be accompanied.
4) Packaging Tips for International Shipping
Packaging for international shipping can be different from your local shipments. Of course, you want your products to arrive intact. To ensure this, make sure that you use strong and next boxes that are appropriate for shipping. Make sure that you have room for cushioning for which you can use bubble wrap, foam rolls, air pillows, or a combination of these. To know more about packaging details, click here.
5) Keep Communication Clear
Whether it is the product cost, shipping cost or any other cost, make sure that you convey this to your customers clearly. If you offer free shipping to the local audience, change any such banners on the homepage or clearly mention that it is available only for local customer to avoid any wrong message to your international customers. Communicate the complete cost, along with the shipping or any other taxes in their local currency for better understanding.
If you are getting good traffic from a particular country and want to expand your business, then keep the above international shipping tips handy. Know the restrictions and think of the ways to overcome them to that you can taste the exact success of ecommerce. Go Global!