# Shiprocket - Complete Site Content > Generated: 2026-03-30 | Total: 3376 --- ## https://www.shiprocket.in/ --- title: Shiprocket: Your All-in-One eCommerce Growth Partner url: https://www.shiprocket.in/ description: Simplify your end-to-end eCommerce operations with our all-in-one platform. Trusted by 3 Lakh+ brands for seamless growth. last_updated: 2023-11-02 source: webpage --- # Shiprocket, Your Partner for eCommerce Empowerment From shipping to scaling, we grow your eCommerce brand end-to-end. [Sign Up for Free](https://app.shiprocket.in/register?rel=FirstFold) ## Building Success Stories with 4 Lakhs+ Businesses *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* ## Why is Shiprocket the Trusted Partner for Scaling eCommerce Businesses? We’re more than a shipping partner. While we excel at simplifying logistics for our sellers, our tech solutions drive comprehensive e-commerce growth - streamlining operations, from marketing and warehousing to financial support and global expansion. We empower your business while you pursue bigger goals. ## AI Powered Innovations ### Sense Our advanced AI-driven API refines field operations, reduces Return to Origin (RTO) rates, and improves delivery accuracy with verified addresses and autofill checkout. With precise, automated data integration, we enhance customer experience, reduce cart abandonment, and streamline the shopping process. [Know more](https://www.shiprocket.in/sense/) ### Trends Successful eCommerce businesses need in-depth insights into market intelligence, industry trends, and consumer behaviour to stay ahead of the curve. Our AI-powered platform, TRENDS, offers market data tailored to your specific filtering criteria. Harness its power to drive business growth and outperform the competition. [Know more](https://trends.shiprocket.in/) ## Experience Shiprocket Products Through Live Demos ### Engage 360 Strengthen your marketing impact with our AI-powered, WhatsApp-focused tool: an automated, data-driven, and fully customizable solution that enhances customer communications for improved engagement and higher sales. Watch the demo to see it in action. [Live Demo](https://demo-engage.shiprocket.in/) ### Shipping Explore our detailed demo to see how our comprehensive shipping services and solutions can streamline and elevate your logistics operations. We serve 19,000+ unique pin codes nationwide and reach over 220+ countries and territories globally, helping you scale exponentially. [Live Demo](https://www.shiprocket.in/demo) ### Checkout Elevate your customers' shopping experience with our one-click, smooth checkout solution. Designed to reduce checkout time to under 40 seconds, it significantly reduces cart abandonment rate and elevates the online shopping experience. Watch the demo to know better. [Live Demo](https://fastrr-checkout.myshopify.com/) ## Seamless Integrations with 250+ Ecosystem partners *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* ## Engineered for Developers Our advanced integrations consolidate business operations, making them smoother and more efficient. ### Integrations Discover a wide range of SDKs, plugins, and server integration options. [Access documentation](https://apidocs.shiprocket.in/) ### API reference In-depth resources to help you create seamless and powerful solutions. [Access documentation](https://apidocs.shiprocket.in/) ### Webhooks Stay updated with real-time alerts for all activities and events. [Access documentation](https://apidocs.shiprocket.in/) ## Our Core Strengths - **4 Lakhs+** Businesses/Sellers - **19,000+** Unique Pin codes Nationwide - **220+** Countries and Territories Globally - **42+** Courier Partners - **250+** Ecosystem partners - **5 Lakh+** Transactions Enabled Daily ## Which Businesses Can Benefit from Shiprocket? If your business resonates with any of the below, the answer is a definite ‘YES’! ### SMB Online retailers D2C brands, traders & drop shippers selling through their own website. ### Social sellers Entrepreneurs selling on Instagram, WhatsApp, Facebook etc. ### Offline stores Retailers, brand stores. ### Large online & offline businesses Brands & sellers having multiple sales channels - website, stores etc. ## Anywhere, Anytime – With Your Choice of Courier Partners *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* *[Image: icon]* ## Voices of Our Sellers ### Riya Pant - Founder, Blur India I started my makeup business out of pure passion, and Shiprocket has really helped me grow it. As someone just starting out, I needed a shipping partner I could trust—and Shiprocket made things super easy. Their quick and smooth deliveries meant my customers got their orders on time, and that’s helped me keep them happy and coming back for more. ### Santosh Kakkirala - Manager, Operations, Phool Being from a tier-2 city like Kanpur, it was really tough for us to deliver orders on time across India. But with Shiprocket’s help, we were able to store our products in multiple warehouses across the country. This made our delivery much faster and smoother. ### Abhay - Founder, The Platnum I’ve been using ShiprocketX to ship my orders to the USA and UK, and it’s been a smooth experience. The platform is super easy to use—I can create shipping labels, track packages and handle orders without any hassle. Plus, it connects well with major eCommerce platforms, which really saves me time. ### Prithvi Raj, Adivasi Community We used to sell this oil by travelling from village to village—setting up stalls in the lanes, in front of temples, and during local fairs and festivals. Some people told us about Shiprocket. They explained that Shiprocket is a platform that helps you manage orders from home. “Just make the oil,” they said, “we’ll help you with shipping, and your payments will go directly to your account.” At first, I couldn’t understand how all of this would work. My friend Vivek taught me how to manage everything through Shiprocket. Since we started using it, we’ve never faced a loss—not even from COD orders or returns. ### Adil Qadri - Founder, Adil Qadri Perfumes After COVID, everything changed—and Shiprocket made growth easier. I could store products in their fulfilment centres and manage everything remotely. Before Shiprocket, courier rates were confusing and many areas weren’t even serviceable. But Shiprocket simplified it all—clear pricing with GST, 15–20 courier partners in one dashboard, and smooth tech that just works. ## Our Services & Solutions Portfolio ### Domestic Shipping Serving 19,000+ unique pin codes nationwide, our domestic shipping services offer sellers an automated platform with specialised offerings like a courier recommendation engine, seamless channel integration, bulk order creation, [shipping rate calculator](https://www.shiprocket.in/shipping-rate-calculator/), smart NDR redressal, branded tracking page, and inventory control. ### Fulfillment Tired of delivery delays and expensive warehousing across cities? Shiprocket Fulfillment offers a one-stack solution with its 35 strategically placed last mile enabled warehouses (covering shipping and packaging services as well) that enable upto 20% lower shipping cost, 60% RTO reduction, 99.9% accurate operations and almost zero weight discrepancy issues. ### Quick Quick delivers locally faster than you can imagine, starting at ₹10/km and 0 demand surge fee. It’s a cost-effective and reliable means for businesses and individuals to send parcels locally to single or multiple destinations. ### Cross Border Trade With our cross-border trade solutions—ShipX, CargoX, and LaunchX—we empower brands to establish robust global export networks, covering 220+ countries and territories worldwide. Leverage our expertise in [international shipping](https://www.shiprocket.in/features/international-shipping/) and achieve exponential business growth. ### Checkout Our AI-powered tool, Checkout, is a one-click, effortless solution that reduces the Checkout conversion time upto less than 40 seconds. This leads upto 60% increased conversions, 30% RTO reductions, 25% lesser cart abandonment, and an overall delightful shopping experience for consumers. ### Engage 360 Engage 360 is our AI-enabled, WhatsApp-centric, marketing platform that helps your business connect better with its customers with the help of automated, personalised and data-backed effective communication. ## Shiprocket Making Headlines *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* *[Image: logo]* ## Discover Our Blogs ### [I Want to Export My Product from India: Complete Guide](https://www.shiprocket.in/blog/i-want-to-export-my-product-from-india/) **Category:** Shiprocket X **Read time:** 5 min read **Author:** Sanjay Negi **Date:** March 25, 2026 ### [eCommerce Fulfillment Models: In-House, 3PL & Dropshipping](https://www.shiprocket.in/blog/ecommerce-fulfillment-models/) **Category:** Shiprocket Fulfillment **Read time:** 8 min read **Author:** Sahil Bajaj **Date:** March 25, 2026 --- ## https://www.shiprocket.in/knowledgebase/ --- title: Knowledge Base Archive - Shiprocket url: https://www.shiprocket.in/knowledgebase/ description: Explore Shiprocket's comprehensive knowledge base, featuring articles on analytics, billing, shipping, and more to help you manage your eCommerce shipping needs efficiently. last_updated: 2023-11-29 source: webpage --- # Knowledge Base Archive - Shiprocket ## Analytics and Reporting (2) - [How do I see my shipments & orders report?](https://www.shiprocket.in/knowledgebase/see-shipments-orders-report/) - [How do I see my inventory report?](https://www.shiprocket.in/knowledgebase/see-inventory-report/) [View All 2](https://www.shiprocket.in/kb/analytics-and-reporting/) ## Billing and Remittances (19) - [Which plan should I purchase?](https://www.shiprocket.in/knowledgebase/which-plan-should-i-purchase/) - [What Is The Weight Dispute Manager?](https://www.shiprocket.in/knowledgebase/weight-dispute-manager/) - [Shipping Charge Reconciliation](https://www.shiprocket.in/knowledgebase/shipping-charge-reconciliation/) - [Shiprocket Postpaid Feature](https://www.shiprocket.in/knowledgebase/what-is-shiprocket-postpaid-feature/) - [Are there any hidden charges such as Octroi, State taxes etc.?](https://www.shiprocket.in/knowledgebase/hidden-charges-octroi-state-taxes-etc.) [View All 19](https://www.shiprocket.in/kb/billing-and-remittances/) ## Bulk Import and Export (4) - [Importing Orders](https://www.shiprocket.in/knowledgebase/importing-orders-from-sales-channels/) - [Export Orders CSV](https://www.shiprocket.in/knowledgebase/export-orders-csv/) - [Bulk CSV Import Orders](https://www.shiprocket.in/knowledgebase/bulk-csv-import-orders/) - [Bulk Import Orders from Sales Channels](https://www.shiprocket.in/knowledgebase/bulk-import-orders-sales-channels/) [View All 4](https://www.shiprocket.in/kb/bulk-import-and-export/) ## Carriers (2) - [How does the shipping rate calculator work?](https://www.shiprocket.in/knowledgebase/shipping-rate-calculator-work/) - [How many couriers can I use? What do you mean by priority settings for courier?](https://www.shiprocket.in/knowledgebase/many-couriers-can-use-mean-priority-settings-courier/) [View All 2](https://www.shiprocket.in/kb/carriers/) ## Cash on Delivery Remittance (2) - [What are charges for COD collection?](https://www.shiprocket.in/knowledgebase/charges-cod-collection/) - [When do I receive my COD amount in my bank?](https://www.shiprocket.in/knowledgebase/receive-cod-amount-bank/) [View All 2](https://www.shiprocket.in/kb/cash-on-delivery-remittance/) ## Daily Workflows (3) - [How do I track my shipments?](https://www.shiprocket.in/knowledgebase/how-do-i-track-my-shipments/) - [How does order processing work on Shiprocket? What is the procedure to ship products?](https://www.shiprocket.in/knowledgebase/order-processing-work-shiprocket-procedure-ship-products/) - [Creating Your First Shipment with Shiprocket](https://www.shiprocket.in/knowledgebase/creating-first-shipment-shiprocket/) [View All 3](https://www.shiprocket.in/kb/daily-workflows/) ## FAQs (2) - [Do you have carriers who will ship perfumes, deodorants, liquid items, milk products?](https://www.shiprocket.in/knowledgebase/carriers-shipping-perfumes-deodorants-liquid-items-milk-products/) - [How do I know which pin codes are serviceable while users place orders on my eCommerce store?](https://www.shiprocket.in/knowledgebase/know-serviceable-pin-codes-while-placing-orders/) [View All 2](https://www.shiprocket.in/kb/faqs/) ## Freight Billing and Recharge (8) - [Are there any hidden charges such as Octroi, State taxes etc.?](https://www.shiprocket.in/knowledgebase/hidden-charges-octroi-state-taxes-etc/) - [What happens to my recharge balance if I cancel my account?](https://www.shiprocket.in/knowledgebase/happens-recharge-balance-cancel-account/) - [Why am I seeing a popup asking me to pay for weight differences?](https://www.shiprocket.in/knowledgebase/seeing-popup-asking-pay-weight-differences/) - [Why is there is a difference in entered weight and charged weight for a shipment?](https://www.shiprocket.in/knowledgebase/difference-applied-weight-entered-weight-shipment/) - [Will I get reimbursed if the courier partner loses my package?](https://www.shiprocket.in/knowledgebase/will-get-reimbursed-courier-partner-loses-package/) [View All 8](https://www.shiprocket.in/kb/freight-billing-and-recharge/) ## Getting Started (9) - [Category Settings](https://www.shiprocket.in/knowledgebase/category-settings/) - [Tax Classes Settings](https://www.shiprocket.in/knowledgebase/tax-classes-settings/) - [Company Settings](https://www.shiprocket.in/knowledgebase/company-settings/) - [How do I track my shipments?](https://www.shiprocket.in/knowledgebase/how-do-i-track-my-shipments/) - [How does the shipping rate calculator work?](https://www.shiprocket.in/knowledgebase/shipping-rate-calculator-work/) [View All 9](https://www.shiprocket.in/kb/getting-started/) ## Importing Orders (4) - [What is an unprocessable order?](https://www.shiprocket.in/knowledgebase/what-is-an-unprocessable-order/) - [Why don’t all my orders show up from my sales channels?](https://www.shiprocket.in/knowledgebase/dont-orders-show-sales-channels/) - [How do I automatically sync my orders from all channels?](https://www.shiprocket.in/knowledgebase/automatically-sync-orders-channels/) - [How can I automatically update my stores’ orders?](https://www.shiprocket.in/knowledgebase/can-automatically-update-stores-orders/) [View All 4](https://www.shiprocket.in/kb/importing-orders/) ## International Shipping (4) - [Which all courier partners do we support for international shipping?](https://www.shiprocket.in/knowledgebase/courier-partners-support-international-shipping/) - [Do we process international COD orders?](https://www.shiprocket.in/knowledgebase/processing-international-cod-shipping-orders/) - [What is the required minimum value of prepaid orders for domestic and international orders?](https://www.shiprocket.in/knowledgebase/minimum-prepaid-value-domestic-international-orders/) - [Can I do bulk shipping or label assignment for international orders?](https://www.shiprocket.in/knowledgebase/bulk-shipping-label-assignment-international-orders/) [View All 4](https://www.shiprocket.in/kb/international-shipping/) ## Inventory Management (3) - [Does Shiprocket support inventory management?](https://www.shiprocket.in/knowledgebase/shiprocket-support-inventory-management/) - [How do I automatically sync my inventory from all channels?](https://www.shiprocket.in/knowledgebase/automatically-sync-inventory-channels/) - [How do I see my inventory report?](https://www.shiprocket.in/knowledgebase/see-inventory-report/) [View All 3](https://www.shiprocket.in/kb/inventory-management/) ## My Account (8) - [Which plan should I purchase?](https://www.shiprocket.in/knowledgebase/which-plan-should-i-purchase/) - [What Is The Weight Dispute Manager?](https://www.shiprocket.in/knowledgebase/weight-dispute-manager/) - [Shiprocket Postpaid Feature](https://www.shiprocket.in/knowledgebase/what-is-shiprocket-postpaid-feature/) - [How many courier companies will be visible on my Shiprocket account?](https://www.shiprocket.in/knowledgebase/many-courier-companies-will-visible-shiprocket-account/) - [What happens to my recharge balance if I cancel my account?](https://www.shiprocket.in/knowledgebase/happens-recharge-balance-cancel-account/) [View All 8](https://www.shiprocket.in/kb/my-account/) ## Order Management (12) - [Can I create an order without adding a product to the catalog?](https://www.shiprocket.in/knowledgebase/can-create-order-without-adding-product-catalog/) - [How do I see my shipments & orders report?](https://www.shiprocket.in/knowledgebase/see-shipments-orders-report/) - [How do I print a picklist to fetch products from my warehouse?](https://www.shiprocket.in/knowledgebase/print-picklist-fetch-products-warehouse/) - [How can I automatically update my stores’ orders?](https://www.shiprocket.in/knowledgebase/can-automatically-update-stores-orders/) - [Can I create a shipping label without having an order in Shiprocket?](https://www.shiprocket.in/knowledgebase/can-create-shipping-label-without-order-shiprocket/) [View All 12](https://www.shiprocket.in/kb/order-management/) ## Orders (19) - [What is an unprocessable order?](https://www.shiprocket.in/knowledgebase/what-is-an-unprocessable-order/) - [Why don’t all my orders show up from my sales channels?](https://www.shiprocket.in/knowledgebase/dont-orders-show-sales-channels/) - [Can I create an order without adding a product to the catalog?](https://www.shiprocket.in/knowledgebase/can-create-order-without-adding-product-catalog/) - [How do I automatically sync my orders from all channels?](https://www.shiprocket.in/knowledgebase/automatically-sync-orders-channels/) - [How do I see my shipments & orders report?](https://www.shiprocket.in/knowledgebase/see-shipments-orders-report/) [View All 19](https://www.shiprocket.in/kb/orders/) ## Printing (3) - [How do I print a manifest?](https://www.shiprocket.in/knowledgebase/how-do-i-print-a-manifest/) - [How do I generate and print my shipping label?](https://www.shiprocket.in/knowledgebase/print-shipping-label/) - [How do I generate and print an invoice?](https://www.shiprocket.in/knowledgebase/how-do-i-print-an-invoice/) [View All 3](https://www.shiprocket.in/kb/printing/) ## Product Management (4) - [What is an unmapped product in Channel Catalog?](https://www.shiprocket.in/knowledgebase/unmapped-product-channel-catalog/) - [What is an SKU and why do I need it?](https://www.shiprocket.in/knowledgebase/what-is-an-sku-and-why-do-i-need-it/) - [What is the use of product categories?](https://www.shiprocket.in/knowledgebase/use-product-categories/) - [How do I add a single product to master catalog in Shiprocket?](https://www.shiprocket.in/knowledgebase/add-single-product-master-catalog-shiprocket/) [View All 4](https://www.shiprocket.in/kb/product-management/) ## Products & Inventory (8) - [What is an unmapped product in Channel Catalog?](https://www.shiprocket.in/knowledgebase/unmapped-product-channel-catalog/) - [Does Shiprocket support inventory management?](https://www.shiprocket.in/knowledgebase/shiprocket-support-inventory-management/) - [What is an SKU and why do I need it?](https://www.shiprocket.in/knowledgebase/what-is-an-sku-and-why-do-i-need-it/) - [What is the use of product categories?](https://www.shiprocket.in/knowledgebase/use-product-categories/) - [How do I automatically sync my inventory from all channels?](https://www.shiprocket.in/knowledgebase/automatically-sync-inventory-channels/) [View All 8](https://www.shiprocket.in/kb/products-inventory/) ## Sales Channel Integrations (17) - [Integrating eBay with ShipRocket](https://www.shiprocket.in/knowledgebase/integrating-ebay-shiprocket/) - [Integrating Magento v2 with ShipRocket](https://www.shiprocket.in/knowledgebase/integrating-magento-v2-shiprocket/) - [Integrate Prestashop With ShipRocket](https://www.shiprocket.in/knowledgebase/integrate-prestashop-shiprocket/) - [Integration with Unicommerce](https://www.shiprocket.in/knowledgebase/integration-with-unicommerce/) - [How do i integrate Ebay with ShipRocket!](https://www.shiprocket.in/knowledgebase/integrate-ebay-shiprocket/) [View All 17](https://www.shiprocket.in/kb/sales-channel-integrations/) ## Sales Channels (1) - [What are channels? How can I use them?](https://www.shiprocket.in/knowledgebase/channels-can-use/) [View All 1](https://www.shiprocket.in/kb/sales-channels/) ## Sales Channels How Tos (5) - [Troubleshooting Magento integration with Shiprocket](https://www.shiprocket.in/knowledgebase/troubleshooting-magento-integration-shiprocket/) - [How do I know which pin codes are serviceable while users place site on my ecommerce store?](https://www.shiprocket.in/knowledgebase/know-pin-codes-serviceable-users-place-site-ecommerce-store/) - [Why don’t all my orders show up from my sales channels?](https://www.shiprocket.in/knowledgebase/dont-orders-show-sales-channels/) - [How do I automatically sync my orders from all channels?](https://www.shiprocket.in/knowledgebase/automatically-sync-orders-channels/) - [How do I automatically sync my inventory from all channels?](https://www.shiprocket.in/knowledgebase/automatically-sync-inventory-channels/) [View All 5](https://www.shiprocket.in/kb/sales-channels-how-tos/) ## Sales Channels Integration Guides (13) - [Integrating eBay with ShipRocket](https://www.shiprocket.in/knowledgebase/integrating-ebay-shiprocket/) - [Integrating Magento v2 with ShipRocket](https://www.shiprocket.in/knowledgebase/integrating-magento-v2-shiprocket/) - [Integrate Prestashop With ShipRocket](https://www.shiprocket.in/knowledgebase/integrate-prestashop-shiprocket/) - [Integration with Unicommerce](https://www.shiprocket.in/knowledgebase/integration-with-unicommerce/) - [Troubleshooting Magento integration with Shiprocket](https://www.shiprocket.in/knowledgebase/troubleshooting-magento-integration-shiprocket/) [View All 13](https://www.shiprocket.in/kb/sales-channels-integration-guides/) ## Settings (1) - [ShipRocket API Document Helpsheet](https://www.shiprocket.in/knowledgebase/shiprocket-api-document-helpsheet/) [View All 1](https://www.shiprocket.in/kb/settings/) ## Shipment Management (10) - [Does Shiprocket help with filling out shipping forms?](https://www.shiprocket.in/knowledgebase/shiprocket-help-filling-shipping-forms/) - [What is the documentation required for International and Domestic Shipping?](https://www.shiprocket.in/knowledgebase/documentation-required-international-domestic-shipping/) - [Do you offer shipping insurance? Is there any maximum coverage amount?](https://www.shiprocket.in/knowledgebase/offer-shipping-insurance-maximum-coverage-amount/) - [Will automatic email and SMS notifications go out to my customers on shipment status changes?](https://www.shiprocket.in/knowledgebase/will-automatic-email-sms-notifications-go-customers-shipment-status-changes/) - [Why am I seeing a popup asking me to pay for weight differences?](https://www.shiprocket.in/knowledgebase/seeing-popup-asking-pay-weight-differences/) [View All 10](https://www.shiprocket.in/kb/shipment-management/) ## Shipping (24) - [What is the Pickup Cut-off time of Courier Partners?](https://www.shiprocket.in/knowledgebase/pickup-cut-off-time-courier-partners/) - [Does Shiprocket help with filling out shipping forms?](https://www.shiprocket.in/knowledgebase/shiprocket-help-filling-shipping-forms/) - [Do your carriers have SLAs defined for late deliveries, pick ups, etc.?](https://www.shiprocket.in/knowledgebase/carriers-slas-defined-late-deliveries-pick-ups-etc/) - [What is the documentation required for International and Domestic Shipping?](https://www.shiprocket.in/knowledgebase/documentation-required-international-domestic-shipping/) - [How many pin codes does Shiprocket cover?](https://www.shiprocket.in/knowledgebase/many-pin-codes-shiprocket-cover/) [View All 24](https://www.shiprocket.in/kb/shipping/) ## Shipping Labels (2) - [Can I make a shipping label without an order?](https://www.shiprocket.in/knowledgebase/can-make-shipping-label-without-order/) - [How do I generate and print my shipping label?](https://www.shiprocket.in/knowledgebase/print-shipping-label/) [View All 2](https://www.shiprocket.in/kb/shipping-labels/) ## Shiprocket Settings (3) - [Category Settings](https://www.shiprocket.in/knowledgebase/category-settings/) - [Tax Classes Settings](https://www.shiprocket.in/knowledgebase/tax-classes-settings/) - [Company Settings](https://www.shiprocket.in/knowledgebase/company-settings/) [View All 3](https://www.shiprocket.in/kb/shiprocket-settings/) ## Subscription Billing (4) - [Shipping Charge Reconciliation](https://www.shiprocket.in/knowledgebase/shipping-charge-reconciliation/) - [Why do you charge a subscription fees along with charging freight for every packet?](https://www.shiprocket.in/knowledgebase/charge-subscription-fees-along-charging-freight-every-packet/) - [Can I use all features of Shiprocket on the Lite plan?](https://www.shiprocket.in/knowledgebase/can-use-features-shiprocket-lite-plan/) - [How do I upgrade or downgrade my Shiprocket account?](https://www.shiprocket.in/knowledgebase/upgrade-downgrade-shiprocket-account/) [View All 4](https://www.shiprocket.in/kb/subscription-billing/) ## Tracking Numbers (1) - [How do I track my orders?](https://www.shiprocket.in/knowledge --- ## https://www.shiprocket.in/investors-notice/ --- title: Investors Notice - Shiprocket url: https://www.shiprocket.in/investors-notice/ description: Notices for Creditors and Shareholders for Court Convened Meeting. last_updated: 2023-11-02 source: webpage --- # Investor Relations ## Notices - **Notice for Creditors for Court Convened Meeting** [Download](https://sr-website.shiprocket.in/wp-content/uploads/2023/03/Notice-for-Creditors-for-Court-Convened-Meeting.pdf) - **Notice for Shareholders for Court Convened Meeting** [Download](https://sr-website.shiprocket.in/wp-content/uploads/2023/03/Notice-for-Shareholders-for-Court-Convened-Meeting.pdf) --- ## https://www.shiprocket.in/diwali-2022/ --- title: Shiprocket Diwali - Shiprocket url: https://www.shiprocket.in/diwali-2022/ description: The festival of lights is almost here. Your customers are prepared. Are you? last_updated: 2023-11-02 source: webpage --- # Shiprocket Diwali - Shiprocket ## How Festive-Ready Are You? The festival of lights is almost here. Your customers are prepared. **Are you?** ### D2C Growth Is All Set To Light Up #### By 40% This festive season, as revenge shopping and faster delivery times spurred buying, D2C businesses showed **2 - 3.5 X** growth than usual. ### A Firecracker: Indian D2C Market Size #### $60B By 2027 [Source: CII & Shiprocket India D2C Report 2022 & Moneycontrol](https://www.moneycontrol.com/news/business/startup/direct-to-consumer-brands-clock-2-3-5x-growth-in-festive-sales-this-year-7644481.html) ## Quick Peek At Industry Estimates (FY 22-27) - **Fashion & Accessories:** $43.2 Billion - **FMCG:** $20.8 Billion - **Consumer Electronics:** $30.6 Billion - **Home Decor:** $5.4 Billion [Source: CII & Shiprocket India D2C Report & Statisca](https://www.statista.com/statistics/1280120/direct-to-consumer-market-size-india-by-segment/#statisticContainer) ## Ask A Question & Win An iPhone 13* Shoot your queries, and our leaders will answer them. Not just that, stand a chance to win an iPhone 13* and make this Diwali extra special! ## 4 Steps to Win iPhone 1. **Ask A Question** (Within 100 Words) 2. **Like & Follow Us On All Social Media Platforms** 3. **Top 10 Questions Will Be Published On Our Social Media Pages** 4. **One Lucky Winner Will Get A Chance To Win An iPhone 13*** ## We are here to help your business during the festive rush Are you an existing Shiprocket user? - Yes - No ### Contact Form - Name* - Email ID* - Phone* - Startup Website - Choose Category - Global Shipping - Growth & Investments - Order Fulfillment - Customer Experience - Your Questions I agree to the [Terms and Conditions](javascript:void(0);). ## Meet Our Experts - **Saahil Goel** - CEO & Co-founder - **Gautam Kapoor** - Co-Founder, Shiprocket Fulfillment - **Vishesh Khurana** - Co-Founder, Head of Growth - **Akshay Ghulati** - Co-Founder, Strategy & Global Expansion - **Rasul Bailay** - Group Managing Editor, Images Group --- ## https://www.shiprocket.in/ship-essential-products-covid-19/ --- title: Ship Essentials with Shiprocket - Shiprocket url: https://www.shiprocket.in/ship-essential-products-covid-19/ description: Deliver the priority requirements of customers without compromising the safety of your associates. Ship the most essential health and grocery products required for protecting against Novel Coronavirus (COVID-19) with the best eCommerce logistics solution. last_updated: 2023-10-11 source: webpage --- # No Lockdown For Essential Products Deliver the priority requirements of customers without compromising the safety of your associates. Ship the most essential health and grocery products required for protecting against Novel Coronavirus (COVID-19) with the best eCommerce logistics solution. [Request Shipping](https://app.shiprocket.in/register) ## Are You Eligible to Ship Products Under COVID-19 Lockdown? Take note of the documents you must have to qualify for shipping the listed products. ### Mandatory Documentation - **GST Compliant Invoice** - **Self-Declaration Letter (Optional)** ## Eligible Products - **Masks** - **Medicines** - **Sanitizers** - **Grocery Items** - **Baby Care** - **Personal Care** ## Go the Extra Mile in Serving Your Customers [Request Shipping](https://app.shiprocket.in/register) ## Get Essentials Delivered With Shiprocket App Ship with delivery partners like Shadowfax, Dunzo, Wefast and get your products delivered directly to your customers at rates starting Rs 39! [Explore Hyperlocal](https://www.shiprocket.in/hyperlocal/) ## Read More About Shipping Essential Items - [How to Ship Essential Products amid Covid-19 Lockdown in India?](https://www.shiprocket.in/blog/how-to-ship-essentials-products-covid19-lockdown/) - [List of Essential Items that You Can Ship Amid Covid-19 India Lockdown](https://www.shiprocket.in/blog/list-essential-products-ship-covid-19/) - [How to Setup an Online Store For Essential Items in India?](https://www.shiprocket.in/blog/setup-store-for-essential-items/) - [Contactless Delivery with Multiple Courier Partners – A Hygienic Delivery Technique](https://www.shiprocket.in/blog/contactless-delivery-essential-items/) --- ## https://www.shiprocket.in/weight-dispute-management/ --- title: Weight Dispute Management - Weight Discrepancy - Shiprocket url: https://www.shiprocket.in/weight-dispute-management/ description: Identify, Raise, and Resolve. Reduce weight related discrepancies using Shiprocket's weight dispute management and increase efficiency. last_updated: 2023-11-02 source: webpage --- # Weight Dispute Management ## The perfect solution for weight reconciliation issues Weight Dispute Management makes it easier to raise and resolve disputes efficiently, every time. [Get Started](https://app.shiprocket.in/register) ## What is Weight Dispute Management? Weight Dispute Management handles weight-related disputes between the sellers and courier companies that may arise in case the sellers do not agree with the amount charged by the courier company. ## Minimize Discrepancy. Maximize Efficiency ## Identify incorrect charges faster Weight dispute management saves time and reduces costs by helping in the identification of incorrectly charged shipments in a matter of minutes. *[Image: discrepancy identification]* ## Resolve disputes quickly Weight dispute management assists in resolving weight-related conflicts that may arise with the courier partners, speedily and accurately, leading to no discrepancies, and happy customers. In case of dispute, the amount under dispute is kept on hold which is released once the dispute has been resolved. *[Image: dispute resolution]* ## Process disputes timely Once an incorrect charge has been identified, the seller has 7 working days to raise a dispute. All disputes are resolved within 5-6 working days to ensure faster reimbursements. *[Image: timely processing]* ## Uninterrupted Shipments Weight disputes are independent of tracking and do not affect the shipment of the products. Only the amount will be kept on hold, while the shipment stays unaffected and products are delivered. *[Image: uninterrupted shipments]* ## Access dispute logs In the Weight Discrepancy panel, sellers can see the history of their previously raised and resolved disputes. The in-depth report in the panel helps in identifying the status of the dispute and the remarks of the courier partner regarding the dispute. [Sign-up Now](https://app.shiprocket.in/register) ## How to Avoid Weight Discrepancy Issues? - **Use volumetric weight** Use volumetric weight instead of the actual weight of the product when creating a shipment. To calculate volumetric weight use the formula – Volumetric Weight = (Length x Breadth x Height) / 5000 [Learn more about volumetric weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) - **Use premium packaging from Shiprocket** Shiprocket offers packaging in various sizes to meet your needs. This will ensure a correct volumetric weight every time you create a shipment. [Buy premium packaging from Shiprocket](https://packaging.shiprocket.in/) ## Frequently Asked Questions **When should I raise a weight dispute?** Weight dispute can be raised if the seller is not satisfied with the charge levied by the courier company. **What is the main reason for weight discrepancy?** Usually, weight discrepancy arises when sellers add the actual weight of the product instead of the volumetric weight of the product. **What happens when a dispute is raised?** In case a dispute is raised by the seller, the amount charged by the courier partner is put on hold and cannot be used by either of the parties until the dispute is resolved. The seller is required to share the image of the product along with the details regarding the product such as a description of the product, and the category of the product. **How much time does it take to resolve a weight discrepancy dispute?** Shiprocket typically takes 5-6 days to sort out the discrepancy and resolve the dispute. **How many days do I have to raise a weight dispute?** You can raise a dispute within 7 days in case you do not agree with the charged weight of the package. **Can I download my previous weight discrepancy order reports?** Yes, previous weight discrepancy order reports can be downloaded. The reports can be downloaded from the “Weight Reconciliation” section of the “Billing” tab. **What happens if a raised weight dispute is not responded to?** In case the sellers do not respond to the dispute within 7 working days, Shiprocket auto accepts, and the amount is debited from the Shiprocket wallet. ## Learn more about Weight Dispute Management - [How Effective Weight Dispute Management Can Save You from Unexpected Costs?](https://www.shiprocket.in/blog/effective-weight-dispute-management/) - [What Is The Weight Dispute Manager?](https://www.shiprocket.in/blog/weight-dispute-manager/) --- ## https://www.shiprocket.in/shopify-shipping-app/ ```markdown --- title: Shopify Shipping & Delivery App in India - Shiprocket url: https://www.shiprocket.in/shopify-shipping-app/ description: Our shipping platform makes Shopify shipping easy, enabling you to reach 19000+ pin codes affordably. last_updated: 2023-10-07 source: webpage --- # Simplified Shipping For Shopify Our shipping platform makes Shopify shipping easy, enabling you to reach 19000+ pin codes affordably. [Integrate now](https://app.shiprocket.in/seller/channels/channel-list). ## Ace your Shopify delivery We’ve got everything you need to take your Shopify shipping to the next level. - 25+ courier partners - Affordable shipping rates - AI-based courier recommendation - Branded tracking page - Automated shipping process - Effortless returns & refunds ## All-in-one shipping platform - **Sync inventory**: Your orders get automatically synced from your Shopify panel into the Shiprocket panel. - **Automate operations**: Process bulk orders instantly with automated document generation. - **Maximize reach**: Say yes to every order coming from anywhere in the country. - **Reduce cost**: Lower your shipping costs & increase profitability. [Get started](https://app.shiprocket.in/seller/channels/channel-list) ## Integrate Shiprocket as your Shopify delivery partner Shiprocket is one of the leading Shopify delivery partners in India & super-easy to integrate. ### Steps to Integrate 1. **STEP 1**: Login to your Shiprocket panel & go to Setup & Manage > Channels. Click on the **Add New Channel Button**. Click on Shopify > Add. 2. **STEP 2**: Fill in the required information and then click the **Connect to Shopify button** on your screen to continue. 3. **STEP 3**: You’ll be directed to the Shopify **Seller Login page**. 4. **STEP 4**: Once logged in, review your permissions, **click on Install App**, and it’s done. ## Highly rated shipping app for Shopify Find on the Shopify App Store & start streamlining your Shopify shipping with a click. [Add Now](https://apps.shopify.com/shiprocket) ## Suggested Readings - [Shiprocket App on Shopify: How to leverage?](https://www.shiprocket.in/blog/shopify-shipping-india-app-launched/) - [Beginner’s guide to setting up your Shopify store](https://www.shiprocket.in/blog/beginners-guide-to-setting-up-your-shopify-store/) ## Frequently Asked Questions **How do I do shipping on Shopify?** You can make your Shopify shipping easy by integrating Shiprocket’s automated shipping platform. **What is the best way to set up shipping on Shopify?** The best way of setting up shipping for Shopify is one-click integration directly from the [Shopify app store](https://apps.shopify.com/shiprocket). **Is delivery free on Shopify?** No, Shopify delivery made with Shiprocket is chargeable but at affordable shipping rates. **How much do I need to pay for shipping on Shopify?** With Shiprocket, you need to pay according to your shipment weight, distance covered, and which Shopify delivery partner you’re shipping with. Rates start at Rs. 20/500gms. ``` --- ## https://www.shiprocket.in/shiprocket-agreement-v1/ --- title: Shiprocket Agreement | ShipRocket.in url: https://www.shiprocket.in/shiprocket-agreement-v1/ description: Fill in the Shiprocket agreement form to avail Shiprocket services. Please read the document carefully before signing the Shiprocket agreement. last_updated: 2023-10-11 source: webpage --- # Shiprocket Merchant Agreement Please note, by signing up to our services, you are automatically agreeing to our Privacy Policy and Refund & Cancellation Terms: - [Privacy Policy](https://www.shiprocket.in/privacy-policy/) - [Refund & Cancellation Policy](https://www.shiprocket.in/refund-cancellation-policy/) Please note this agreement is valid for all users signed up before 26th October, 2016. If you’re looking for [Version 2, click here](https://www.shiprocket.in/shiprocket-agreement-v2/). [Download Shiprocket Agreement](https://www.shiprocket.in/shiprocket-agreement-v2/) --- ## https://www.shiprocket.in/shipping-utilities/ --- title: Shipping Utilities To Make Shipping Easy -Shiprocket url: https://www.shiprocket.in/shipping-utilities/ description: Make shipping easy, quick, and insightful with the help of Shiprocket’s advanced utilities last_updated: 2023-10-11 source: webpage --- # Shipping Utilities Make shipping easy, quick, and insightful with the help of Shiprocket’s advanced utilities. [Try Shiprocket Today](https://app.shiprocket.in/register) ## Quick Shipment Create orders the fast, easy, and simple way! ### Create Orders Quickly. Ship Faster Quick shipment ensures order processing in under a minute. With fewer details to fill out, order creation is simple, easy, and quick; especially in case of urgent orders. - **No Extensive Forms** With simple forms and fewer details to fill, order creation and processing is simpler than ever. - **30-second Order Creation Time** Takes less than a minute to fill in the details, create orders, and ship them using your preferred courier partners. - **Boost Sales** More orders created and processed means more orders delivered. Boost your sales with quick shipment. ## Buyer’s Profile Get an overview of your customer’s details in one place. ### Do More With Buyer Profiles For every order shipped with Shiprocket, we save the details of the customers and create a profile for them on your behalf. The profiles can be used to leverage insights related to the customers. - **Total Orders Placed** Know the number of orders placed by the customers and know which customers are ordering the most. - **Total Revenue Generated** For each individual customer, know the revenue generated. Get an insight into total revenue generated by the total number of customers. - **Orders Delivered** Find out the orders that were delivered to each individual customer, and the total number of orders delivered. - **RTO Orders** Get an insight into the number of RTO orders pertaining to each customer. - **Source of Orders** For every customer who has placed an order, find out the source or channel from which the order was placed. ## Passbook Get control of your expenses, track your transactions, and plan your shipments. - **Transparent Record** Get details of every transaction, and understand where and how the amount is being spent. Get control of your expenses. - **Predict Future Trends** With the shipping passbook, understand how the courier partner is performing. Make informed decisions regarding COD charges, reconciliation, RTO charges, and more. - **Future Planning** When you are in control of your expenses, you can plan future shipments. Take critical decisions like processing of shipments, keeping orders on hold, etc. - **Handle Discrepancies** With complete transparency and precise information, handle weight-related discrepancies easily. You can easily challenge any claim made by courier partners. ## Bulk Order Upload and Shipping Label Creation Fulfill orders faster, deliver orders quickly, and make operations seamless. - **Fulfill Orders Quicker** With bulk upload, you ensure that the orders are fulfilled at a much faster speed. Bulk shipping label creation will result in reduced operation time. - **Make Shipments Seamless** Make shipping seamless and quick with bulk order upload and label creation. With reduced man-hours, focus more on your core business! - **Deliveries Made Faster** Uploading orders and creating labels in bulk will ensure that orders are fulfilled and delivered at a faster rate and without any hassles. ## Shipping Dashboard - **One Dashboard To Manage Everything** With Shiprocket’s dashboard, manage everything related to shipping from one place. Use our robust shipping tools to make decisions related to shipping efficiently. - **Get Ease of Access** Shiprocket dashboard offers ease of access. Get control of your orders, inventory, passbook, and more with a simple and efficient dashboard. - **Readily Available Insights** From RTO to NDR, and from orders shipped to transactions made; get insights at your fingertips and make informed decisions. [Get Started](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/paytm-shipping/ --- title: Paytm Shipping Services: Ship Your Paytm Orders - Shiprocket url: https://www.shiprocket.in/paytm-shipping/ description: Ship your Paytm orders with multiple courier partners at the lowest rates. last_updated: 2023-11-02 source: webpage --- # Hassle-free Paytm shipping Ship your Paytm orders with multiple courier partners at the lowest rates. [Start shipping](https://app.shiprocket.in/register). ## Expedite your shipping & customer experience Quick shipping solutions for digital-first brands. Improve your eCommerce business deliveries with Shiprocket. - **Multiple courier partners**: Let AI choose the best courier partner for your Paytm orders based on speed, cost & delivery performance. - **Wide serviceability**: Ship to 19000+ pin codes across India & 220+ countries & territories. - **Multiple payment options**: Process your Paytm orders faster with prepaid & COD payment options. - **Sync tracking information**: Receive all your shipment-related updates on the seller panel & track them from one place. - **Post shipping experience**: Offer your customers a superior post-purchase experience. - **Early COD**: Take control of your business cash flow with daily COD remittance & grow your business. ## Enjoy Paytm shipping at low costs Curated plans as per your business requirements. Start with a FREE account & upgrade as you grow. - **Prices you will love**: Affordable rates at just ₹20/500gms. - **No minimum order commitment**: 10 or 10,000 orders a month, we ship it all. - **Best-in-industry SLAs**: Align & manage your shipping as per industry standards. ## Frequently Asked Questions **Can I auto-import my orders from WooCommerce?** Yes. You can sync your WooCommerce website with Shiprocket, and your incoming orders will be automatically imported. [Start Now](http://app.shiprocket.in/register). **Do I need to pay anything extra to add WooCommerce to my Shiprocket account?** No. Shiprocket allows you to integrate 12+ sales channels to auto-sync orders directly into the panel and ship them easily. [Learn More](https://www.shiprocket.in/channel-integrations/). **How can I sync my WooCommerce account with Shiprocket?** You just need to go to **Setup & Manage > Channels** in the left panel and click on **Add New Channel** on the top right. Here, select WooCommerce and get started. **Does the integration require any specific keys, etc.?** You just need to add your WooCommerce store URL and get started. All you need to do is enable **Rest API** in your WooCommerce plugin. **Can I add any inventory to Shiprocket other than that imported from WooCommerce?** Yes. You can add your inventory to Shiprocket and keep track of which inventory is available and which is processed based on the incoming orders. ## Get started with a free account - Pay for orders as you process them. - No hidden charges - No monthly fee - Start shipping around the globe today. [Get started](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/courier-pick-up-services/ --- title: Best Courier Pick Up Services in India - Shiprocket url: https://www.shiprocket.in/courier-pick-up-services/ description: Looking for courier pick-up services? Shiprocket offers hassle-free and reliable pick-up services to ensure your packages are delivered on time. Get in touch with us today! last_updated: 2023-10-10 source: webpage --- # Reliable courier pickups across India Schedule pickups conveniently, ship your orders affordably, and deliver them faster with our PAN India courier pickup service. ## 25+ courier partners to pickup your shipments Our widespread courier network allows you to have your orders picked up from the nearest warehouse, reducing the in-transit time. ## A platform built to simplify courier pickup No matter how many warehouses or vendors you have, our courier pickup service streamlines it all for you. - Multiple pickup locations - Bulk address upload - User-friendly interface - AI-powered courier selection - Up to 3X faster order delivery - Up to 20% lower shipping cost ## How to schedule a courier pickup Scheduling a courier pickup using our automated shipping platform is easy and simple. 1. **STEP 1** Add/import your orders along with pickup & delivery details 2. **STEP 2** Select a carrier or use our AI-based recommendation 3. **STEP 3** Request a pickup & download the documents [Begin now](https://app.shiprocket.in/register) ## Frequently asked questions **Can I arrange a courier pick up from home?** Yes, you can add multiple pick up addresses and have your shipments picked up by your preferred courier partner. **Is this courier pick up service also suitable for valuable items?** Yes, you can send valuable items without worries by opting for shipment security cover before scheduling a courier pick up. [Learn more](https://www.shiprocket.in/insurance/) **What are the courier pick up & delivery charges?** Our shipping rates start from Rs.20/500gms. It further depends on the weight of your package and your courier partner. --- ## https://www.shiprocket.in/price-compare/ --- title: Compare Shiprocket Plans and Pricing -Shiprocket - Courier Charges url: https://www.shiprocket.in/price-compare/ description: Compare Shiprocket pricing and plans. List of features, shipping rates, minimum plan duration, and more. Register with Shiprocket Now. last_updated: 2023-11-02 source: webpage --- # Explore the range of different features & tools available in Shiprocket at different levels ## Pricing Plans | Feature | Lite | Professional - Basic | Professional - Advanced | Professional - Pro | |----------------------------------|-------------------------------------------|------------------------------------------|------------------------------------------|------------------------------------------| | **Ideal Seller** | If you ship up to 60 shipments in a Month | If you ship up to 100 shipments in a Month | If you ship up to 300 shipments in a Month | If you ship up to 1000 shipments in a Month | | **Minimum Plan Period** | 0 Months | 3 Months | 1 Month | 1 Month | | **Shipping Starts at** | Rs 26/500gms | Rs 25/500gms | Rs 23/500gms | Rs 20/500gms | | **Web & Mobile App** | Yes | Yes | Yes | Yes | | **User Accounts** | 1 | 10 | 10 | 10 | | **Unlimited Orders** | Yes | Yes | Yes | Yes | | **Courier Integrations** | All | All | All | All | | **Surface Logistics Partners** | Yes | Yes | Yes | Yes | | **Sales Channel Integrations** | Only 1 | Any 2 | All | All | | **Bulk Order Processing** | Yes | Yes | Yes | Yes | | **Multi Piece Shipments** | Yes | Yes | Yes | Yes | | **Access to API** | No | No | Yes | Yes | | **Chat, Call, Email Support** | Yes | Yes | Yes | Yes | | **Training & Setup Assistance** | No | No | Yes | Yes | | **Multiple Pickup Address** | Yes | Yes | Yes | Yes | | **International Shipping** | Yes | Yes | Yes | Yes | | **CORE - Courier Recommendation Engine** | Yes | Yes | Yes | Yes | | **Live Rate Calculator** | Yes | Yes | Yes | Yes | | **NDR Management** | Yes | Yes | Yes | Yes | | **NDR IVR Calling** | No | No | Yes | Yes | | **Post Ship - Branded Tracking Page** | Yes | Yes | Yes | Yes | | **Weight Discrepancy Management**| Yes | Yes | Yes | Yes | | **NDR Call Centre (Advanced Version)** | No | No | Yes | Yes | | **Early COD** | Yes | Yes | Yes | Yes | | **Postpaid** | Yes | Yes | Yes | Yes | | **Return Management** | No | Yes | Yes | Yes | | **Automated Shipment Tracking** | Yes | Yes | Yes | Yes | | **Automated Email/SMS Notification** | Yes | Yes | Yes | Yes | | **Manifestation & Labels** | Yes | Yes | Yes | Yes | | **Customized Packing Slips** | Yes | Yes | Yes | Yes | | **Reporting & Passbook** | Yes | Yes | Yes | Yes | | **Catalog Management** | No | No | 10,000 | 25,000 | | **Bulk Stock & Catalog Import** | No | No | Yes | Yes | | **Multi Channel Price Sync** | No | No | Yes | Yes | | **Multi Channel Inventory Sync** | No | No | Yes | Yes | | **Catalog Sync** | Yes | Yes | Yes | Yes | | **Multi Auto Sync Channel Orders** | No | No | Yes | Yes | | **Real-Time Billing Management** | Yes | Yes | Yes | Yes | | **COD Reconciliation, Reporting & Settlement** | Yes | Yes | Yes | Yes | *Prices are exclusive of GST.* ## Looking for a customized solution? Consult with one of our shipping experts if you ship over 2500 shipments in a month. [Contact Sales](https://www.shiprocket.in/enterprise/) --- ## https://www.shiprocket.in/ebooks/hyperlocal-delivery/ --- title: Get Access to Hyperlocal Delivery Ebook - Shiprocket url: https://www.shiprocket.in/ebooks/hyperlocal-delivery/ description: Hyperlocal is one of the biggest buzz words in the eCommerce industry today. It is one of the most profitable business opportunities for small sellers out there. last_updated: 2023-11-03 source: webpage --- # Get Started With Hyperlocal Delivery Hyperlocal is one of the biggest buzz words in the eCommerce industry today. It is one of the most profitable business opportunities for small sellers out there. When you take this idea of a local marketplace and bring it online, the result turns into a profitable eCommerce hyperlocal business. Statistics suggest that India’s hyperlocal market will skyrocket to 2306 crore by the year 2020. This will not only provide an extraordinary boost to small sellers but also to budding entrepreneurs who plan to start a business online. Even though the idea sounds fantastic and it might seem like the right time to step into the hyperlocal business structure, you need to be careful of a lot of things. Be it finding the right products to sell to marketing your hyperlocal business in the neighborhood, we’ll help you get all the details right. ## With this comprehensive eBook, get your hands on exclusive information about - What is Hyperlocal Delivery? - The Hyperlocal Business Model - The Relevance of Hyperlocal Business - How to Build a Hyperlocal delivery Network? - Shipping and Hyperlocal Business ## Popular eBooks ### Cross-Border Trade & Expansion Opportunities This eBook takes you on a tour of the current export landscape of India. Know about the global expansion opportunities for your eCommerce business. [Read More](https://www.shiprocket.in/ebooks/state-of-cross-border-trade-ebook/) ### eCommerce Business Management Get your hands on exclusive techniques and expert ideas about how to manage your eCommerce business efficiently. [Read More](https://www.shiprocket.in/ebooks/ecommerce-business-management/) ### Order Fulfillment Order fulfillment is a complex process but plays a crucial role in your eCommerce business. Learn about all the processes included in the order fulfillment chain and ace them with expert tips. [Read More](https://www.shiprocket.in/ebooks/order-fulfillment/) ## Ready to streamline your shipping? Start shipping for free. No platform fee, no hidden charges. [Sign-Up For Free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/ebooks/ecommerce-business-management/ --- title: A Complete Guide to eCommerce Business Management - Shiprocket url: https://www.shiprocket.in/ebooks/ecommerce-business-management/ description: SMEs are thriving in economies around the world. They are a significant contributor to the country’s GDP and not just promoting more business but also targeting the pain points of customers at a detailed level. last_updated: 2023-11-01 source: webpage --- # A Complete Guide to eCommerce Business Management SMEs are thriving in economies around the world. They are a significant contributor to the country’s GDP and not just promoting more business but also targeting the pain points of customers at a detailed level. This goes in tandem with efficient business practices that keep SMEs up to date with the market trend. In other words, eCommerce business management lays the foundation for a successful eCommerce business. It is merely an element of business that organizations can’t do without. Whether you’re getting started in the eCommerce industry or have been reaching out to customers for a while, getting started with business management can seem like a big hassle. We’re bringing a comprehensive set of strategies and tips for you to ace eCommerce business management like never before. ## Get access to exclusive management techniques for - Sourcing your products - Inventory - Packaging - Fulfillment - Marketing - Technology - Finance - Logistics ## Popular eBooks ### Cross-Border Trade & Expansion Opportunities This eBook takes you on a tour of the current export landscape of India. Know about the global expansion opportunities for your eCommerce business. [Read More](https://www.shiprocket.in/ebooks/state-of-cross-border-trade-ebook/) ### Get Started With Hyperlocal Delivery The pandemic brought about a drastic shift in the buying process. People now shop online even for basic requirements. Learn about hyperlocal deliveries and how you can start with them. [Read More](https://www.shiprocket.in/ebooks/hyperlocal-delivery/) ### Order Fulfillment Order fulfillment is a complex process but plays a crucial role in your eCommerce business. Learn about all the processes included in the order fulfillment chain and ace them with expert tips. [Read More](https://www.shiprocket.in/ebooks/order-fulfillment/) --- ## https://www.shiprocket.in/inventory-management/ --- title: Inventory Management Software / System in India - Shiprocket url: https://www.shiprocket.in/inventory-management/ description: A single platform that gives you complete control over centralizing your inventory across channels. last_updated: 2023-11-01 source: webpage --- # Efficiently manage your inventory by tracking your existing inventory systematically A single platform that gives you complete control over centralizing your inventory across channels. ## Sync, Ship, and Save Using Shiprocket’s inventory management replace guesswork with accuracy, accountability, and growth. Our powerful inventory management system offers you full control over your inventory, helps you manage your inventory across various channels, and eliminates the need for third-party software. ## Essential Features to Keep your Business Running ### Sync your inventory and manage omnichannel sales Use Shiprocket’s inventory management to connect inventory from existing channels and simplify selling on various marketplaces. You can also add new channels in just a few clicks. ### Track and update your inventory with ease Keep a track of your inventory/stocks and determine how many products you have on your hand. When making changes to your inventory, edit stock individually, or use the import/export feature to update the products in bulk. ### Shiprocket keeps you and your users informed Our inventory management will let you know when you are running out of stock so that you can update your inventory on time. You can also keep your users informed about the number of quantities available. ### Automatically syncing inventory for the best shopping experience Two-way inventory syncing in real-time ensures that the stocks are updated anytime a sale is made. It eliminates overselling and data entry errors thus providing your customers with an unparalleled shopping experience. ### Manage inventory on the go With Shiprocket, you can view and manage your inventory on the go with a few clicks. Whether your workstation is nearby or not, your inventory count stays updated and so do the customers. ### Inventory management reports Shiprocket’s inventory management solutions provide inventory-specific reports through which you can gain real-time insights about how much inventory you have and when to order more or fewer stocks. ## Additional Features of Inventory Management - **Manage Catalog**: Catalog individual products efficiently with Shiprocket’s inventory management solution. - **Categorize Your Products**: Categorize products for your customers for easier access. - **Master Catalog**: Create master catalogs to share your products across channels. ## Learn More About Inventory Management - [A Closer Look at Warehouse Inventory Management System & Process](https://www.shiprocket.in/blog/warehouse-inventory-management/) - [Optimize Inventory Management For Faster Deliveries With These 5 Tips](https://www.shiprocket.in/blog/optimize-inventory-management/) - [Top Inventory Management Techniques You Need To Know Today](https://www.shiprocket.in/blog/inventory-management-techniques/) --- ## https://www.shiprocket.in/multipacket-shipment/ --- title: Multi Packet Shipment For Hassle-Free Shipping In India -Shiprocket url: https://www.shiprocket.in/multipacket-shipment/ description: Leverage hassle-free shipping and offer ease of tracking multiple items in a single order last_updated: 2023-11-02 source: webpage --- # Multi Packet Shipment Leverage hassle-free shipping and offer ease of tracking multiple items in a single order. [Get Started Today](https://app.shiprocket.in/register) ## What is Multi Packet Shipment? Multi packet shipment is the process of shipping multiple products under a single order number. Multi packet shipment reduces the stress of shipment as a single master airway bill is assigned to the order containing multiple products. - Hassle-free Delivery - Ease of Tracking - Economical Operations ## Multi Packet Shipments; Multiple Benefits - **Save time** Sending shipments with multiple packages, grouped together, to the same destination can save time. Give more time to business, not shipping. - **Cost-effective** Shipping orders through multiple small packages saves packaging and shipping costs. Lesser shipping costs mean greater profits. - **Ease of tracking** Multi packet shipment ensures ease of tracking. Every individual package in the multi packet shipment can be tracked through one airway bill. ## Save More On Every Order Benefit from hassle-free shipping and easy operations. [Try Shiprocket Today](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/ebooks/order-fulfillment/ --- title: The Ultimate Guide to Seamless Order Fulfillment in 2020 [Free eBook] - Shiprocket url: https://www.shiprocket.in/ebooks/order-fulfillment/ description: Statistics suggest that by the end of 2023, worldwide retail eCommerce sales will reach $5.5 trillion. last_updated: 2023-10-07 source: webpage --- # A Complete Guide to Order Fulfillment Statistics suggest that by the end of 2023, worldwide retail eCommerce sales will reach $5.5 trillion. The numbers are striking proof of the ever-increasing eCommerce market. Order fulfillment is an eternal part of every eCommerce business and has the potential to make or break your business. For this reason, you must give your best to order fulfillment and prioritize the customer at every step. Understand the key steps of order fulfillment, how to get across these efficiently, and why most sellers fail to impress their customers. ## Get Your Hands On - Key Steps of Order Fulfillment - How to Ace Order Fulfillment for an eCommerce Business? - Common Mistakes Made by Sellers in Order Fulfillment - Role of 3PL Companies in Helping You Deliver Your Orders Better ## Popular eBooks ### Cross-Border Trade & Expansion Opportunities This eBook takes you on a tour of the current export landscape of India. Know about the global expansion opportunities for your eCommerce business. [Read More](https://www.shiprocket.in/ebooks/state-of-cross-border-trade-ebook/) ### Get Started With Hyperlocal Delivery The pandemic brought about a drastic shift in the buying process. People now shop online even for basic requirements. Learn about hyperlocal deliveries and how you can start with them. [Read More](https://www.shiprocket.in/ebooks/hyperlocal-delivery/) ### eCommerce Business Management Get your hands on exclusive techniques and expert ideas about how to manage your eCommerce business efficiently. [Read More](https://www.shiprocket.in/ebooks/ecommerce-business-management/) ## Ready to streamline your shipping? Start shipping for free. No platform fee, no hidden charges. [Sign-Up For Free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/ask-the-experts/ --- title: Ask The Experts - Consult With Shiprocket url: https://www.shiprocket.in/ask-the-experts/ description: Boost your business with insights from our industry leaders. Connect with our leaders in a one-on-one virtual session and get advice, insights, and queries resolved in the field of first mile and last mile of a shipment journey, packaging, finance, weight reconciliation, and much more. last_updated: 2023-11-02 source: webpage --- # Ask The Experts Boost your business with insights from our industry leaders. Connect with our leaders in a one-on-one virtual session and get advice, insights, and queries resolved in the field of first mile and last mile of a shipment journey, packaging, finance, weight reconciliation, and much more. With the ‘Ask The Expert’ program we are offering you the unique opportunity to consult with industry leaders for free on a weekly basis and, ultimately, taking your business to newer heights. ## Our Consult Leaders From India’s #1 Shipping Solution - **Naveen Sharma** Senior Specialist – Pickup [Request a Session](https://calendly.com/naveen-sharma-1/15min) - **Mukesh Kumar** Senior Specialist – Finance [Request a Session](https://calendly.com/mukesh-kumar-4/15min) - **Bharat Goel** Software Engineer – Technology [Request a Session](https://calendly.com/bharat-goel/15min) - **Priyanka Kumari** Assistant Manager – Key Accounts [Request a Session](https://calendly.com/priyanka-kumari/15min) - **Devendra Aggarwal** Senior Specialist – Training [Request a Session](https://calendly.com/devendra-agrawal/15min) - **Himanshu Chaudhary** Assistant Manager – Last Mile [Request a Session](https://calendly.com/himanshu-choudhary/15min) - **Jitender** Senior Specialist – Weight [Request a Session](https://calendly.com/jitender1/15min) ## Steps to Start Your Session 1. **Choose An Expert** Choose from the list of qualified Experts. Each expert specializes in a subject matter. 2. **Book A Time Slot** Access the calendar, pick a date and time slot that suits you. 3. **Start Your Session** Click the link in your email and have a video meeting. ## Our Community Of Sellers > “Great customer support! Very friendly, patient, and helpful. Shiprocket has made life easy for us, especially in the tough times of Covid restrictions. Thank you for your service!” > — Khattar Enterprises > “Great support from the Shiprocket team at every step on my all doubts. I managed to ship my first consignment without attending any training. Thanks” > — Tanstate Global > “The best platform with multiple service providers and a single tap escalation team makes it a hassle free shipping experience” > — Mushi Designers ## Frequently Asked Questions **Do I need to pay for the session?** No. ‘Ask the expert’ session is a way to help you connect with the industry experts and is free of charge. **Can I register to talk to more than one expert?** No. Multiple registrations are not allowed. We suggest you pick 1 expert you would like to speak with. **Can I forward my meeting link to colleagues?** No. Only 2 people per business will be allowed in the calls. **Can I reschedule my meeting?** Rescheduling would not be possible due to the limited availability of the experts. However, in case you cannot make it to the meeting, you can always book another session. --- ## https://www.shiprocket.in/ebooks/state-of-cross-border-trade-ebook/ --- title: State of Cross Border Trade in India by Shiprocket X [eBook] - Shiprocket url: https://www.shiprocket.in/ebooks/state-of-cross-border-trade-ebook/ description: As eCommerce has disrupted the retail markets globally in the last 5 years, eCommerce has emerged as the simplest and most economical way for businesses to reach out to consumers directly in different countries. last_updated: 2023-10-07 source: webpage --- # Cross-Border Trade & Expansion Opportunities As eCommerce has disrupted the retail markets globally in the last 5 years, eCommerce has emerged as the simplest and most economical way for businesses to reach out to consumers directly in different countries. eCommerce has made it easier to access foreign markets, with resilient long-term growth projections. It is the best time for you to focus your attention on taking your local eCommerce business global. Therefore, it is a must that you understand the Indian export landscape, know about the growth opportunities and learn how to make the most out of them. Understand the state of cross-border trade in India and explore a world full of expansion opportunities that await you. ## Learn about - World eCommerce opportunities - India’s export space - Starting an export business - Simplifying cross-border trade ## Popular eBooks ### Get started with hyperlocal delivery The pandemic brought about a drastic shift in the buying process. People now shop online even for basic requirements. Learn about hyperlocal deliveries and how you can start with them. [Read more](https://www.shiprocket.in/ebooks/hyperlocal-delivery/) ### Order fulfillment Order fulfillment is a complex process but plays a crucial role in your eCommerce business. Learn about all the processes included in the order fulfillment chain and ace them with expert tips. [Read more](https://www.shiprocket.in/ebooks/order-fulfillment/) ### eCommerce business management Get your hands on exclusive techniques and expert ideas about how to manage your eCommerce business efficiently. [Read more](https://www.shiprocket.in/ebooks/ecommerce-business-management/) ## Ready to streamline your shipping? Start shipping for free. No platform fee, no hidden charges. [Sign up for free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/india-d2c-report-2022/ --- title: India D2C Report 2022 - CII - Shiprocket - Indian D2C Market Highlights url: https://www.shiprocket.in/india-d2c-report-2022/ description: Download India D2C Report 2022 by Shiprocket. Get rich insight into the D2C industry and understand the overall perspective of the D2C market in India. last_updated: 2023-10-06 source: webpage --- # India D2C Report 2022 The D2C market in India is growing at an incredible pace. Implementing actionable strategies are propelling digital-first brands towards growth. Figuring out the challenges and removing the bottlenecks of offline-online integration will take the D2C market one step closer to its multi-billion dollar projection. ## What will you get out of this Report? After conducting extensive end-consumer surveys, and multiple interviews with industry drivers & leaders by a thorough research team, this report provides a rich insight into the D2C industry. Deep dive into the factors and case studies of successful brands. Read about the overall perspective of the D2C market through this report. ## Take A Deep Dive, Know The Winning Strategies *[Image: ciiImage-5]* ### Contact Form - **Name**: Enter Your Name - **Email**: Enter Your Email ID - **Company**: Enter Your Company Name - **Where did you hear about this report?**: Select the Source [Download Report](https://www.shiprocket.in/india-d2c-report-2022/#wpcf7-f26426-p26425-o1) --- ## https://www.shiprocket.in/ecommerce-in-the-new-bharat-and-its-future/ --- title: eCommerce in the New Bharat & Its Future | Report By Shiprocket url: https://www.shiprocket.in/ecommerce-in-the-new-bharat-and-its-future/ description: Download eCommerce in the new Bharat & its future - a report by Shiprocket. Get rich insight into the D2C industry and understand the overall perspective of the D2C market in India. last_updated: 2023-11-01 source: webpage --- # eCommerce In The New Bharat And Its Future The Indian eCommerce sector is poised to reach **$350 Billion** by **2030**, a significant increase from the **$75 Billion** recorded in 2022. Trends suggest India will outpace the US and become the world’s second-largest eCommerce market by **2034**. ## Know What’s Shaping eCommerce in India and the Way Forward India has emerged as a booming global eCommerce hub driven by technology, innovation, and a tech-savvy population. Entrepreneurs and policymakers must understand consumer behaviours and perceived barriers to further scale this upward growth trajectory and shape a future-ready eCommerce ecosystem. To understand this eCommerce transformation, Shiprocket surveyed **1,000** buyers and **500** B2B sellers to find that: - **76%** of users favour prepaid orders compared to COD. - **80%** of shoppers prefer marketplaces over brand websites. - **68%** of customers use WhatsApp to track their online orders. ## Learn About the Next-gen eCommerce Strategies Download the **eCommerce In The New Bharat And Its Future** report to discover strategies for success in this rapidly evolving landscape. --- ## https://www.shiprocket.in/refer-and-earn-terms/ --- title: Refer And Earn Terms & Conditions - Shiprocket url: https://www.shiprocket.in/refer-and-earn-terms/ description: Terms & Conditions The maximum number of sellers you can refer is 20 every month. Lifetime refers to the period... last_updated: 2023-10-11 source: webpage --- # Terms & Conditions ## Terms & Conditions - The maximum number of sellers you can refer is 20 every month. - Lifetime refers to the period till Dec 31, 2025, for the current phase of the program. - Shiprocket reserves the right to modify the benefits associated with the program. - You cannot refer an existing customer of Shiprocket under the program. **Referral bonus validity and conditions** - Referral bonus earned through the referral program can be used for booking shipments only using Shiprocket. - Referral bonus cannot be transferred to your bank account. - Usage conditions of referral bonus may change at the discretion of Shiprocket, at any point in time. **Sharing referral links to personal contacts only** - Your unique referral code should only be used for personal and non-commercial purposes. You cannot distribute/publish your unique referral code where there is no reasonable basis for believing that most of the recipients are personal friends (such as coupon websites, forums, Wikipedia, etc.). **Termination and change** - Shiprocket reserves all rights to change the amounts conferred under the Refer and Earn program at any point in time. - Shiprocket may suspend or terminate the Refer and Earn program or any user's ability to participate in the program at any time for any reason at their discretion. Bonus cash earned as a result of fraudulent activities will be revoked and deemed invalid. **Update to the Terms and Conditions** - Shiprocket reserves the right to amend these terms and conditions at any time without any prior notice. Modifications of these terms will be effective from the time they are updated in the Terms and Conditions section. --- ## https://www.shiprocket.in/third-party-logistics-services/ --- title: Third Party Logistics Services in India - Shiprocket url: https://www.shiprocket.in/third-party-logistics-services/ description: From warehousing and order processing to doorstep delivery and returns management, we help businesses offer same-day delivery through our cost-effective 3PL services. last_updated: 2023-10-11 source: webpage --- # Third party logistics services for eCommerce From warehousing and order processing to doorstep delivery and returns management, we help businesses offer same-day delivery through our cost-effective 3PL services. [Get Started](https://app.shiprocket.in/register) ## From your home to every home With 25+ courier partners on board, stop depending on a single courier partner & take your brand to more than 19000 pin codes. *[Image: india map]* ## A feature-packed 3PL Logistics platform Reduce shipping costs by up to 20% & RTO losses by up to 60% using our intelligent third party logistics solution. - WMS and OMS - 24×7 order fulfillment - Same/next day delivery - Custom packaging - 25+ courier partners - 19000+ pin codes covered ## How to get started Getting started with our 3PL service is as easy as it gets. 1. **Step 1** Integrate your sales channel & send us your products. 2. **Step 2** We store & manage them in our fulfillment centers. 3. **Step 3** Your orders are fulfilled 24X7 for super-fast delivery. ## More about third party logistics ### [Shipping Insurance For eCommerce](https://www.shiprocket.in/blog/shipping-insurance-for-ecommerce/) Overview of Shipping Insurance in eCommerce With a rapid increase in the popularity of the eCommerce industry, the demand for... [Know more](https://www.shiprocket.in/blog/shipping-insurance-for-ecommerce/) ### [Top Venture Capitalists for Startups in India [2026]](https://www.shiprocket.in/blog/top-venture-capitalists-for-startups/) Startup companies need a certain amount of investment for growth. Wealthy investors like to invest their capital in businesses with... [Know more](https://www.shiprocket.in/blog/top-venture-capitalists-for-startups/) --- ## https://www.shiprocket.in/diwali-2023/ --- title: Supercharge Your eCommerce Growth in Diwali 2023 - Shiprocket url: https://www.shiprocket.in/diwali-2023/ description: Get flat 50% cashback on your first recharge USE CODE MEGADIWALI Get Started The opportunity is massive Get Started Get... last_updated: 2023-11-08 source: webpage --- # Supercharge Your eCommerce Growth in Diwali 2023 ## The opportunity is massive *[Image: Diwali Banner]* Get flat 50% cashback on your first recharge. Use code: **MEGADIWALI**. Limited period offer on first recharge. [Get Started](https://app.shiprocket.in/register) ## But the load is heavier ### Operational obstacles Relying on a single courier won’t suffice during order surges. ### Website woes You will need a quicker checkout process to convert more visitors. ### RTO risk More impulsive purchases might lead to more cases of return to origin. ### Expansion expectations Inability to expand rapidly may result in missed business opportunities. ### Delivery delays Your customers will expect even faster deliveries during this time. ### Packaging problems There are more chances of transit damages during high demand. ### Capital crunch Your funds might not be enough to unleash your full potential. [Get Started](https://app.shiprocket.in/register) ## We've got everything you need ### Nationwide reach Cater to the festive demand easily using our extensive network ensuring 100% coverage. [Know more](https://www.shiprocket.in/shipping/) ### One-click checkout Convert the most of your festive traffic through a smooth and secure checkout portal. [Know more](https://checkout.shiprocket.in/) ### Multi-courier platform Enjoy 25+ courier options and reach remote locations without any hurdles with India Post. [Know more](https://www.shiprocket.in/shipping/) ### RTO prevention Prevent RTO by up to 45% by confirming orders, verifying addresses, and converting COD orders to prepaid. [Know more](https://www.shiprocket.in/engage/) ### Same-day delivery Store inventory closest to your customers in our fulfillment centers to deliver smiles on the same/next day. [Know more](https://www.shiprocket.in/same-day-delivery/) ### Global shipping Ship across 220+ countries and territories without any hassle. [Know more](/x/) ### Delightful unboxing Buy durable packaging material that’s nothing less than a sugary delight for your customers. [Know more](https://packaging.shiprocket.in/) ### Easy capital Avail flexible capital up to ₹5 Crore in just 2 days with revenue-based repayment. [Know more](/capital) [Get Started](https://app.shiprocket.in/register) ## From our blog - [Marketing Strategies to Boost Your Sales During Diwali 2023](https://www.shiprocket.in/blog/marketing-strategies-boost-sales-during-diwali/) - [Profitable Diwali Business Ideas for 2023 with Marketing Strategies](https://www.shiprocket.in/blog/profitable-diwali-business-ideas/) --- ## https://www.shiprocket.in/shiprocket-community/ --- title: Shiprocket Community: Your eCommerce Success Hub! url: https://www.shiprocket.in/shiprocket-community/ description: A community for online businesses to Feeling stuck? Receive extended support from our team Struggling to expand? Master marketing... last_updated: 2023-12-15 source: webpage --- # Shiprocket Community: Your eCommerce Success Hub! ## What is the Shiprocket Community? The Shiprocket Community is a community of motivated eCommerce sellers united by shared aspirations, where combined visions transform dreams into reality. It’s a comprehensive and inclusive community that empowers eCommerce sellers with the expertise to excel and set forth on a path to unparalleled success. ## Why join this community? Become a member of the community that inspires business growth and ignites innovation. ### Networking and collaboration Join a network of 500+ entrepreneurs. ### Knowledge sharing and learning Gain new insights to expand your expertise. ### Access to resources and opportunities Free 1:1 mentorship sessions to help grow your business. ### Support and encouragement Get proactive support from our team. ## Get started in 3 simple steps 1. Complete the onboarding form. 2. Accept the community invitation. 3. Unlock and enjoy the benefits. ## Our events - [Shivir](http://shivir.shiprocket.in/) - [Yatra](https://www.shiprocket.in/yatra) - [Aarambh](https://www.shiprocket.in/aarambh/) ## Grow your knowledge with our featured content ### [The Basics of Social Selling: Tools, Tips, and Strategies](https://www.shiprocket.in/blog/social-selling/) Explore Article ### [Logistics Costs: How to Reduce It For Your eCommerce Business](https://www.shiprocket.in/blog/logistics-costs/) Explore Article ### [Facebook Groups For Every Budding Ecommerce Entrepreneur](https://www.shiprocket.in/blog/facebook-groups-ecommerce/) Explore Article ## Frequently asked questions **Who can be a part of this community?** Shiprocket Community is for every seller who wants to connect with industry peers for knowledge transfer and networking. **Do I need to pay anything to access the community?** Some good things do come for free! You don’t have to pay anything to access this community. **Are the Shiprocket growth calls paid?** All the Shiprocket Community members can access these calls for FREE. --- ## https://www.shiprocket.in/shark-tank-india/ ```markdown --- title: Shark Tank India | Brands Partnered with Shiprocket url: https://www.shiprocket.in/shark-tank-india/ description: Discover the journey of Shark Tank India brands collaborating with Shiprocket. Explore partnerships, and the synergy shaping e-commerce. last_updated: 2024-01-30 source: webpage --- # Turning innovative eCommerce dreams into reality We salute Shark Tank India for offering a stage where dreams take flight. ## Shark Tank powered brands redefining success As Shark Tank cultivates growth for India’s emerging brands, we pay tribute to this powerhouse of opportunities. Together, we celebrate every entrepreneurial win! ## Shark Tank winners onboard Shiprocket ### Fashion brands surfing the growth waves *[Image: img]* ### Electronic brands sailing the currents of progress *[Image: img]* ### F&B brands on their path to savouring success *[Image: img]* ### Home Accessories brands bringing victory home *[Image: img]* ### Personal care brands getting groomed for excellence *[Image: img]* ### Education brands mapping their success story *[Image: img]* ### Brands navigating towards a remarkable journey *[Image: img]* ## Dive into the inspirational tales Know the stories behind these successful Shark Tank winners and Shiprocket’s role in their success. ## Ready to grow like them? Embark on this journey with Shiprocket as your growth partner. [Grow With Shiprocket](https://app.shiprocket.in/register) ``` --- ## https://www.shiprocket.in/sellebration/ ```markdown --- title: Shiprocket Sell-e-bration: Unlock Coupons and Deals url: https://www.shiprocket.in/sellebration/ description: Get started We’ve got a surprise for you It’s just our way of thanking you for all the love and support. last_updated: 2023-11-02 source: webpage --- # Shiprocket Sell-e-bration: Unlock Coupons and Deals ## We’ve got a surprise for you It’s just our way of thanking you for all the love and support. ## Your growth is our *[Image: Positive Vibes Everywhere]* Get, set and party with exciting cashbacks and offers. *[Image: Showstopper savings]* The lowest shipping rates, guaranteed. *[Image: Extravagant earnings]* Pay nothing, earn more with **Brand Boost and Delivery Boost**. *[Image: Freebies on the loose]* FREE shipping plans and credits, **zero RTO charges** and more. *[Image: Connections that sparkle]* Complimentary **WhatsApp** messages to get you compliments. *[Image: Say cheers to cashback]* Turn it into a wow-llet recharge with exciting cashbacks. *[Image: Crank up that amplifier]* Collaborate with influencers for **FREE** and amplify your business. *[Image: Cash the moment]* Celebrate early with **FREE 2-day COD remittances**. ## New to Shiprocket? Here’s your welcome gift *[Image: Recharge For ₹500 And Get ₹1000 In Your Wallet]* Use Code: **SELLEBRATE500** [T&C apply](https://www.shiprocket.in/shiprocket-celebrates-terms-and-conditions/) [Join the sell-e-bration](https://app.shiprocket.in/recharge) ``` --- ## https://www.shiprocket.in/press-release/ --- title: Newsroom - Shipping and Logistics Management India -Shiprocket url: https://www.shiprocket.in/press-release/ description: Navigate through our stories and significant milestones. Always stay connected with the latest updates and developments. last_updated: 2023-11-02 source: webpage --- # News & Press Releases Navigate through our stories and significant milestones. Always stay connected with the latest updates and developments. ## Featured in Top Publications *[Image: img]* ## Redefining logistics with Innovation Since our launch in 2017, we’ve been rocketing towards simplifying logistics and making shipping delightful at both ends. Running on the fuel of technology, we’ve always let innovation take our driver’s seat. Here’s a look inside our journey, valuable industry-related news and the narratives that inspire us to do even better. ## Press Releases ### Making the Headlines #### Saahil Goel, MD & CEO, Shiprocket, Podcast: ET Leadership Excellence Awards 2025 In this special Podcast, we sit down with Saahil Goel, MD & CEO of Shiprocket to discuss how Shiprocket became a leading logistics and shipping platform in India that empowers businesses, both large and small, to streamline their order fulfillment process. [View](https://www.youtube.com/watch?v=JQwz2xOVs1Q) #### Shiprocket’s marketing tech business could be its next big delivery ahead of IPO Bengaluru/New Delhi: Logistics aggregator Shiprocket is charting a new course, betting on its marketing technology and automation arm that can serve as a full-stack enabler for e-commerce brands. [Read more](https://www.livemint.com/companies/start-ups/shiprocket-ipo-e-commerce-logistics-marketing-technology-logistics-aggregator-11761741621069.html) #### The Big Idea: E-commerce on the move The real eureka moment came when the founders realised shipping and fulfilment were the biggest bottlenecks for small businesses. [Read more](https://www.financialexpress.com/business/the-big-idea-e-commerce-on-the-move-4008348/) #### Republic Business Conclave: Shiprocket's Gautam Kapoor & Collegedunia's Sahil Chalana On Leadership Shiprocket's Gautam Kapoor & Collegedunia's Sahil Chalana On Leadership. In a compelling session at the Republic Business Leadership Conclave, Collegedunia Co-Founder & CEO Gautam Kapoor shared actionable insights on navigating digital transformation in education, emphasizing agile leadership amid AI-driven disruptions. [View](https://www.youtube.com/watch?v=ptMogulOOvc) #### Shiprocket Files ₹2,500 Cr IPO; Q-Comm Boosting Orders & Revenue; What's For FY25? | Startup Central Sumita Kareer of ET Now: Shiprocket has filed for a ₹2,500 crore IPO, with its Q-Comm segment driving strong growth in orders and revenue, setting the stage for ambitious expansion plans in FY25. [Read more](https://www.youtube.com/watch?v=bRLN1TnFghU) #### Shiprocket launches data-driven omnichannel marketing automation platform Shiprocket, an ecommerce enablement platform, has launched a data-powered marketing automation platform, Engage 360. The launch is in line with Shiprocket’s goal to enable business growth for MSMEs by providing them with the right tech stack solution, said the company, in a statement. [Read more](https://yourstory.com/2024/08/shiprocket-engage-360-data-omnichannel-marketing-automation) #### Startups' Contribution To The India Growth Story | StartUp Central In 2022, Prime Minister, Narendra Modi announced January 16th as the National Startup Day. In the year 2016, India had around 340 startups and by 2023, the number has gone up to 1,15,000 plus startups. [Read more](https://www.etnownews.com/videos/shows/startups-contribution-to-the-india-growth-story-startup-central-video-106905494) #### ONDC collaborates with NCCF, Shiprocket to deliver Bharat branded staples in Delhi-NCR Consumers in the Delhi-NCR region will be able to order Bharat brand rice, wheat flour and lentils through the Open Network for Digital Commerce (ONDC). The Network has collaborated with the National Cooperative Consumers’ Federation of India (NCCF), and Shiprocket to support the government’s “Sarkar se Rasoi Tak” initiative. This initiative is expected to be expanded to other cities too. [Read more](https://www.thehindubusinessline.com/economy/ondc-collaborates-with-nccf-shiprocket-to-deliver-bharat-branded-staples-in-delhi-ncr/article67825067.ece) #### Helping MSMEs benefit from online retail Times Techies News: In 2012, Saahil Goel returned to India to help MSMEs transition into e-commerce by creating Kartrocket. [Read more](https://timesofindia.indiatimes.com/technology/times-techies/helping-msmes-benefit-from-online-retail/articleshow/112153161.cms) #### Shiprocket has big plans for offline ecommerce space Zomato-backed Shiprocket is eyeing expansion beyond online retailers, looking to enable ecommerce transactions for the offline general trade segment. To that end, Shiprocket has launched a WhatsApp storefront bot and is also rolling out a quick shipping service for small businesses and direct sellers. [Read more](https://economictimes.indiatimes.com/tech/technology/shiprocket-has-big-plans-for-offline-ecommerce-space/articleshow/112145840.cms) #### Cross-border e-commerce exports can be a game changer for the economy: Shiprocket’s Akshay Ghulati Cross-border B2C exports have the potential to reach $200-$300 billion by 2030 from $2 billion now, said Akshay Ghulati, CEO-International Shipping of Shiprocket. “It can be a massive game changer for the Indian economy,” he said. [Read more](https://economictimes.indiatimes.com/small-biz/trade/exports/insights/cross-border-e-commerce-exports-can-be-a-game-changer-for-the-economy-shiprockets-akshay-gulati/articleshow/112156595.cms) #### Direct commerce grew to 15% of ecommerce market from 2-3% in 5 years: Shiprocket CEO A report by the ecommerce enablement firm said the share of discounted orders increased to 68% in 2023 from 57% in 2021, underlining the rising reliance on promotional activities to drive sales. However, the average discounts offered by SMBs has been stable at around 52%. [Read more](https://economictimes.indiatimes.com/tech/technology/direct-commerce-grew-to-15-of-ecommerce-market-from-2-3-in-5-years-says-shiprocket-ceo/articleshow/112048302.cms?from=mdr) #### Shiprocket enters into pact with DGFT to help and educate MSME exporters The Directorate General of Foreign Trade (DGFT) recently announced the launch of the e-commerce export handbook for MSMEs. At the event in Delhi, DGFT signed an memorandum of understanding (MoU) with logistics player Shiprocket to implement a capacity-building programme across 16 districts. [Read more](https://economictimes.indiatimes.com/small-biz/trade/exports/insights/shiprocket-enters-into-pact-with-dgft-to-help-and-educate-msme-exporters/articleshow/107709430.cms) #### Shiprocket MD & CEO Saahil Goel draws inspiration from Steve Jobs for fashion Saahil Goel, MD and CEO of Shiprocket, cites Steve Jobs as his fashion inspiration. Emulating Jobs' iconic style, Goel finds motivation in Jobs' minimalist yet impactful approach to fashion. This insight offers a glimpse into Goel's admiration for Jobs beyond his entrepreneurial achievements, highlighting the influence of Jobs' fashion sense on Goel's personal style. [Read more](https://economictimes.indiatimes.com/magazines/panache/shiprocket-co-founder-saahil-goel-draws-inspiration-from-steve-jobs-for-fashion/articleshow/107941986.cms?from=mdr) #### Shiprocket, Truecaller collaborate to empower sellers with seamless e-commerce transactions Shiprocket, e-commerce enablement platform, has entered into a strategic partnership with Truecaller to cater to the ever-evolving landscape of mobile commerce. The partnership will enable 3 lakh Shiprocket merchants to streamline their consumers' mobile onboarding to shopping journeys and deliver a consumer experience. [Read more](https://economictimes.indiatimes.com/small-biz/sme-sector/shiprocket-truecaller-collaborate-to-empower-sellers-with-seamless-e-commerce-transactions/articleshow/106916815.cms) #### Shiprocket expands into marine freight amid global disruptions Ongoing geopolitical instability, like the Ukraine conflict and Middle East tensions, has disrupted global trade, compelling companies like Shiprocket to rethink strategies. [Read more](https://www.fortuneindia.com/enterprise/shiprocket-expands-into-marine-freight-amid-global-disruptions/118164) #### Shiprocket looks to plug Valmo into its platform This will help the core shipping business which accounts for 70-80% of revenues, but faces margin pressures and increased competition. E-commerce enablement aggregator Shiprocket, which is grappling with widening losses, is in talks to integrate Meesho’s in-house logistics arm Valmo onto its platform. [Read more](https://www.financialexpress.com/business/industry-shiprocket-looks-to-plug-valmo-into-its-platform-3619277/) #### ONDC: Democratizing eCommerce And Empowering MSMEs Across India The Open Network for Digital Commerce (ONDC) represents a groundbreaking initiative to transform the eCommerce landscape. By democratising digital commerce, ONDC is not only reshaping the way business is conducted but is also levelling the playing field for sellers across the nation. [Read more](https://www.news18.com/business/economy/ondc-democratizing-ecommerce-and-empowering-msmes-across-india-9071222.html) #### Driving Innovation And Sustainability: Tanmay Kumar, CFO, Shiprocket, On Revolutionising eCommerce And Future Of Finance In an Interview with BW CFO World, Tanmay Kumar, CFO, Shiprocket, highlights the company’s vision to develop an “eCommerce Operating System,” focusing on innovation and strategic growth to enhance the online retail experience. [Read more](https://bwcfoworld.com/driving-innovation-and-sustainability-tanmay-kumar-cfo-shiprocket-on-revolutionising-ecommerce-and-future-of-finance/) #### MSMEs eye $12 bn festive season e-commerce boost Growth is expected to be fuelled by strong demand in fashion, electronics, beauty, and personal care segments, with quick commerce expected to contribute $1 billion in gross merchandise value. [Read more](https://www.fortuneindia.com/macro/msmes-eye-12-bn-festive-season-e-commerce-boost/118914) #### Zomato-backed Shiprocket posts 21% increase in FY24 operating revenue Shiprocket was operationally profitable on a cash basis in the first two quarters of the ongoing financial year, Goel said, adding that he expects full profitability by the end of FY25. “Our focus continues to be on the core business while generating more profits…the emerging businesses are growing fast and we’re doubling down on segments such as cross-border shipping and checkout,” Goel said. [Read more](https://economictimes.indiatimes.com/tech/startups/zomato-backed-shiprocket-posts-21-increase-in-fy24-operating-revenue/articleshow/114492285.cms?from=mdr) #### Bharat's billion dollar retail leap: How ONDC & e-commerce enablement platforms catalysed change Amidst India's pursuit of global prominence, the year 2023 unveiled the pivotal role of e-commerce enablement platforms, strengthened by ONDC and government backing. These platforms acted as the backbones, seamlessly connecting local businesses to domestic and international markets, fostering a more interconnected world and embodying the essence of "Vasudhaiva Kutumbakam" - the world is one family. [Read more](https://government.economictimes.indiatimes.com/blog/bharats-billion-dollar-etail-leap-how-ondc-e-commerce-enablement-platforms-catalysed-change/106983094) #### AI-powered tools to enhance productivity, not replace jobs: Shiprocket's Somil Agrawal Since the advent of Artificial Intelligence (AI), a contentious debate has sparked over its impact on employment. However, Somil Agrawal, Head of Marketing at Shiprocket said the logistics industry will witness new job roles backed by AI tools. According to Agrawal, AI will not impact jobs if job seekers can leverage tools like ChatGPT, especially in marketing. [Read more](https://www.storyboard18.com/brand-makers/ai-powered-tools-to-enhance-productivity-not-replace-jobs-shiprockets-somil-agrawal-39311.htm) #### Shiprocket Gears Up for Shiprocket SHIVIR 2024 Shiprocket, India's e-commerce platform, announced the 5th edition of their flagship event, Shiprocket SHIVIR 2024. The Flagship event conducted annually is aimed at transforming the e-commerce landscape through cutting-edge insights and strategies. The extensive summit will bring together MSMEs, emerging start-ups, and established e-commerce brands under one roof to discover the latest trends, engage with the newest technologies, and gather insights from seasoned industry professionals. [Read more](https://www.outlookbusiness.com/corporate/shiprocket-gears-up-for-shiprocket-shivir-2024) #### Shiprocket Rolls Out 'Aarambh 2024' To Back Women Entrepreneurs Shiprocket, an ecommerce enablement platform, announces the fifth edition of 'Aarambh,' its flagship initiative dedicated to empowering women entrepreneurs. Aligned with Shiprocket's vision to redefine India's ecommerce landscape, Aarambh 2024 seeks to empower aspiring women entrepreneurs by providing a platform to pitch their innovative business ideas to a distinguished panel of investors and venture capitalists. [Read more](https://bwdisrupt.com/article/shiprocket-rolls-out-aarambh-2024-to-back-women-entrepreneurs-511233) #### Startup news and updates: Daily roundup (January 10, 2024) Marketing agency Team Pumpkin has invested in the Gen-Z inclusive intimate care and wellness brand Lemme Be. The agency will be responsible for a wide array of services, including creative strategy, social media, performance marketing, management of its marketplace, PR, and content production. [Read more](https://yourstory.com/2024/01/startup-news-and-updates-daily-roundup-january-10-2024) ## Industry Features ### Setting the Trends #### Exclusive Video Interview with Praful Poddar, Chief Product Officer, Shiprocket – Express Computer E-commerce platforms are not just new shopping malls but also a doorway to a plethora of business opportunities. [Know More](https://www.expresscomputer.in/videos/excl-interviews/exclusive-video-interview-with-praful-poddar-chief-product-officer-shiprocket/99687/) #### Employer of the Future 2023 by Leadup Universe & Work Universe receives overwhelming response Leadup Universe, Asia’s Leading career acceleration organization, in association with Work Universe, presented an extraordinary showcase of India Inc.’s performance and preparedness for the future of work with their flagship event, “Employer of the Future (EOTF) 2023”. [Know More](https://theprint.in/ani-press-releases/employer-of-the-future-2023-by-leadup-universe-work-universe-receives-overwhelming-response/1604489/) #### E133 – Building India’s Largest E-Commerce Enabler w/Shiprocket’s Saahil Goel Shiprocket is building India’s largest E-Commerce Enabler, with the wedge of being the leading player in logistics and now expanding into other ancillary categories that simplify the lives of independent e-commerce merchants. [Know More](https://open.spotify.com/episode/6GiwBXJ4aSAFfotBZmpnV1?si=6okDjJHeRuy7_Rd31-NCwQ) #### Better To Consolidate Energy With Competitors Than Waste It In Competition, Says Shiprocket Founder Saahil Goel The e-commerce enabler, which recently partnered with the India Post, aims to set up a new model with post offices in rural areas to tack them back into e-commerce. [Know More](https://startup.outlookindia.com/analysis/consolidating-energy-with-competitors-is-better-than-wasting-them-in-competition-says-shiprocket-founder-saahil-goel-news-8032) #### Logistics unicorn Shiprocket bets on growing D2C market for growth Shiprocket is looking at improving its services by increasing the shipping speed and creating a better post-checkout experience. [Know More](https://www.thehindubusinessline.com/economy/logistics/logistics-unicorn-shiprocket-bets-on-growing-d2c-market-for-growth/article66657330.ece) #### Why Shiprocket's Saahil Goel wants to build deep rather than broad Saahil Goel on the two skills he built during the pandemic and the pointed ways in which he executes his mentorship duties. [Know More](https://lifestyle.livemint.com/relationships/it-s-complicated/why-shiprocket-s-saahil-goel-wants-to-build-deep-rather-than-broad-111677389379686.html) #### Interview: Saahil Goel, CEO and co-founder, Shiprocket | The Financial Express Our mission is to democratise e-commerce by creating a simple, open and enabling platform for every independent business of the real Bharat. [Know More](https://www.financialexpress.com/brandwagon/interview-saahil-goel-ceo-and-co-founder-shiprocket/2981869/) #### How data analytics fuels Shiprocket The customer data analysis helped us anticipate the rising need for faster deliveries right before the October festive season: Shiprocket. [Know More](https://analyticsindiamag.com/how-data-analytics-fuels-shiprocket/) #### How are technological innovations transforming the supply chain in India? Logistics, transportation, and supply chains are undergoing massive transformations in the post-pandemic era. While these segments were already witnessing an upward spiral over the past decade, the pandemic has definitely worked as a catalyst in their growth. With the integration of modernistic technology like artificial intelligence, machine learning, Internet of Things, blockchain, and cloud computing, modern supply chain management has seamlessly transformed into a full-stack automation process. [Know More](https://timesofindia.indiatimes.com/blogs/voices/how-are-technological-innovations-transforming-the-supply-chain-in-india-2/) #### Mapping the Growth Of the D2C Commerce And Quick Commerce In India Although the COVID-19 pandemic has resulted in a cascade of disruptions for businesses across verticals in the past two years, it has augmented digital adoption astronomically. With rising internet penetration, smartphone usage, and general awareness about the technology --- ## https://www.shiprocket.in/assured/ --- title: Faster Delivery With Best Courier Partners - Shiprocket Assured url: https://www.shiprocket.in/assured/ description: Improve delivery experience, reduce shipping costs, and make smarter decisions with the help of Shiprocket’s smart algorithm. With Shiprocket Assured, get moneyback assurance on unsuccessful SLA delivery attempts. last_updated: 2023-10-11 source: webpage --- # Guaranteed Faster Delivery Attempts With Moneyback Assurance Improve delivery experience, reduce shipping costs, and make smarter decisions with the help of Shiprocket’s smart algorithm. With Shiprocket Assured, get moneyback assurance on unsuccessful SLA delivery attempts. ## Who Can Use Shiprocket Assured? Shiprocket Assured is a one-of-its-kind tech-enabled solution for SMEs that matches you with the best courier partners for your shipments. Shiprocket Assured brings uniform shipping costs at zone level and money back guarantee on breached shipped to first delivery attempt SLAs for SMEs to provide customers a delightful delivery experience and fulfill 95% delivery attempt SLA. [Try Shiprocket Assured](https://app.shiprocket.in/register) ## Why Choose Shiprocket Assured? - **Money back Guarantee** 1. Money back guarantee on breached SLAs 2. Money refunded to shipping wallet 3. No weight discrepancies within freezed weight categories - **Increase Profits** 1. Consistent shipping costs across zones 2. Best shipping rates for each order - **Eliminate Operational Fatigue** 1. Eliminate manual courier selection 2. Auto-match the best courier for every shipment 3. Unbiased courier allocation based on lowest freight charges - **Improve Overall Delivery Experience** 1. Assurance of 95% delivery attempt SLA 2. Ship with the best carrier without worrying about the price 3. Offer guaranteed delivery attempts to your buyers ## Business Impact - **Guaranteed Delivery Attempt With Best Courier Partners** Offer assurance of guaranteed deliveries with the help of the best courier partners chosen through our technology-backed solution or get moneyback on unsuccessful SLAs. - **Enhance Your Customer Satisfaction** Provide exceptional satisfaction to your customers by meeting 95% delivery attempt SLAs. - **Magnify Business Profits** Save 2X time on order processing and maximise your profits by satisfying customers with faster and efficient order deliveries. ## Optimise Order Processing With Shiprocket Assured ### Without Shiprocket Assured - Analyze and compare multiple courier parameters - Decide which courier to ship with - Diverse shipping costs for all couriers - No guarantee on meeting delivery SLAs - Delivery performance and SLAs depend on the courier partner selection ### With Shiprocket Assured - No paradox of choice - Find the one courier for your order - Predictable shipping costs - Improved delivery performance - Delivery performance based on the best courier selected by Shiprocket ## How to Use Shiprocket Assured for Your Business? 1. Select an order to ship 2. Choose between standard and express shipping 3. Intelligent courier assignment based on lowest freight charges and shortest EDD 4. Ship with the assigned courier 5. Automated tracking notifications to the buyer 6. Money back in case of breached SLA ## Frequently Asked Questions (FAQs) **Who can use Shiprocket Assured?** Sellers with an Advanced, Pro, or Enterprise Shiprocket plan can sign up for Shiprocket Assured. **How can I get started with Shiprocket Assured?** You can get in touch with your key account manager or reach our team at +91-9711623070 for getting started. **What is the billing cycle for Shiprocket Assured?** The billing cycle for Shiprocket Assured is 25 days. **Is 95% delivery attempt SLA promise applicable for all shipments?** No. The 95% delivery attempt SLA promise is only applicable for forward shipments. RTO, Return, Lost shipments, and shipments on which refunds have been remitted are exempted. **Is this assurance applicable on all weight slabs?** No. Heavy couriers that are 5kg or above are exempted. **Does assurance apply to unforeseen circumstances like another lockdown, natural calamity, etc.?** No. Assurance isn’t applicable to unforeseeable circumstances like another lockdown, natural calamity, etc. --- ## https://www.shiprocket.in/zero-weight-discrepancy/ ```markdown --- title: Resolve Weight Discrepancies & Weight Disputes with Couriers - Shiprocket url: https://www.shiprocket.in/zero-weight-discrepancy/ description: We understand the frustration that comes with inaccurate shipment weights. Join our comprehensive weight assurance program for total peace of mind. last_updated: 2023-10-11 source: webpage --- # Get the assurance of ZERO weight discrepancies We understand the frustration that comes with inaccurate shipment weights. Join our comprehensive weight assurance program for total peace of mind. ## Unload the burden once and for all Our multi-layered process is designed for maximum accuracy and minimum stress. ## Flexible sourcing Allow weights to flow in easily from your integrated channel, API, catalogue, with a bulk upload, or through a manual entry. ## Weight freezing Reduce the chances of weight discrepancy by locking the dimensions of a package or a specific SKU right on the shipping panel. ## Data-driven verification Our team conducts rigorous checks in case of a mismatch including image verification, sample product comparison, and historical analysis. ## Transparent communication Get prompt notifications, a clear dashboard and the flexibility to either accept the discrepancy or raise a dispute. ## Quick dispute resolution We jump into action in no time and work closely with the courier partner to resolve your disputes within just 5 days. [Contact us](https://app.shiprocket.in/register) [Get started](https://app.shiprocket.in/register) ## Let us pull the weight for you We’ll take the stress out of your shipments while you focus on growing your business. [Sign-up for free](https://app.shiprocket.in/register) ``` --- ## https://www.shiprocket.in/express-courier-delivery-services/ --- title: Express Courier Delivery Services in India - Shiprocket url: https://www.shiprocket.in/express-courier-delivery-services/ description: Our multi-carrier network allows you to ship orders across the country at lightning speed, without having to burn a hole in your pocket. last_updated: 2023-11-02 source: webpage --- # Express courier services all over India Our multi-carrier network allows you to ship orders across the country at lightning speed, without having to burn a hole in your pocket. [Begin now](https://app.shiprocket.in/register) ## 25+ leading carriers to choose from ## Fast track your shipping operations Reduce manual efforts in order processing & deliver faster using our express courier services. - **Real-time inventory sync** - **AI-powered courier recommendations** - **Bulk order processing** - **Multiple pickup locations** - **Automated document generation** - **19000+ serviceable pin codes** ## Selecting express courier delivery services on Shiprocket Enable express courier delivery services for all of your shipments by prioritising the fastest couriers. ### STEP 1 Log in to your Shiprocket panel. Don’t have an account yet? [Sign up now](https://app.shiprocket.in/register) ### STEP 2 Go to Setup & Manage. Click on Courier Priority. ### STEP 3 Next, click on the Edit icon beside a pickup address to change the pickup name & contact details. ## Articles you might be interested in - [Top 11 Fastest Courier Delivery Services in India (2026)](https://www.shiprocket.in/blog/fastest-courier-services-india/) For those selling products online, eCommerce shipping is essential. Finding the best courier service in India for fast and cost-effective... - [The Importance of Fast Logistics and Quick Delivery in eCommerce](https://www.shiprocket.in/blog/quick-delivery-ecommerce/) The Asia Pacific region has the fastest growing eCommerce market. In fact, this part has the most online active users... ## Frequently asked question **What is meant by express delivery?** Express delivery may have different meanings for various individuals and businesses. Typically, it denotes a shipping service prioritising quick delivery of packages, often resulting in faster transit times than standard shipping methods. It may require customers to pay an extra shipping cost. The delivery time usually ranges from 24 to 72 hours. **Can a courier be delivered in 1 day?** Yes, nowadays, you can have your parcels delivered on the same day. Simply download Shiprocket and start shipping. If you are already a Shiprocket user, great! Happy shipping. **What is the fastest delivery service?** While there are various courier services that may be termed as the "fastest delivery service," you can trust Shiprocket for same/next-day deliveries. --- ## https://www.shiprocket.in/multi-functional-dashboard/ --- title: Manage Your Shipments With Shiprocket's Multi Functional Dashboard url: https://www.shiprocket.in/multi-functional-dashboard/ description: Manage all shipping-related metrics like orders, shipments, NDR, RTO & more using the multi-functional dashboard. Signup up Now. last_updated: 2023-11-02 source: webpage --- # One Dashboard For Everything Manage your orders, shipments, NDR, RTO & more using a multi-functional dashboard. [Get Started](https://app.shiprocket.in/register) ## Measure All Metrics Improve your performance by analyzing the most important metrics of your business. ### Shipment Details Get an overview of your orders, total shipments count & [shipment status](https://www.shiprocket.in/shipment-tracking/). *[Image: Shipment Details]* ### Revenue Know your total, monthly, weekly, quarterly & yearly revenue based on your order value. *[Image: Revenue]* ### NDR View your NDR count and reattempt count for the last 30 days. *[Image: NDR]* ### Shipping Cost Check the average cost of shipping based on your last 30 days [shipping cost](https://www.shiprocket.in/shipping-rate-calculator/). *[Image: Shipping Cost]* ### COD Remittance Know about total COD available, pending remittance amount & last remitted COD amount. *[Image: COD Remittance]* ### Couriers Split and Shipment Overview See an outline of your preferred courier partners and shipments bifurcation for each courier. *[Image: Couriers Split]* ### Overall Shipment Status View the status of your shipped shipments in the last 30 days. *[Image: Overall Shipment Status]* ### Delivery Performance Check the number of on-time & late deliveries in the last 30 days. *[Image: Delivery Performance]* ## Know Your Pickup Performance Check your account’s pickup performance directly from the Shiprocket dashboard. [Know More](https://app.shiprocket.in/register) *[Image: Know Your Pickup Performance]* ## Skyrocket Your Delivery Performance Automate your shipping process with Shiprocket’s tech-enabled platform. [Sign-Up For Free](https://app.shiprocket.in/register) *[Image: Skyrocket Your Delivery Performance]* --- ## https://www.shiprocket.in/parcel-delivery-services/ ```markdown --- title: Fast Parcel Delivery Services in India - Shiprocket url: https://www.shiprocket.in/parcel-delivery-services/ description: Use our extensive courier network to your advantage and ship your parcels across 19000+ pin codes at affordable rates. last_updated: 2023-11-02 source: webpage --- # Fast & reliable parcel delivery services Use our extensive courier network to your advantage and ship your parcels across 19000+ pin codes at affordable rates. [Get started](https://app.shiprocket.in/register/). ## 25+ parcel service providers in one platform Enjoy efficient parcel delivery services all over the country with our courier partner integrations. ## Why choose our parcel delivery services Our parcel delivery services go beyond just packages, ensuring a memorable experience for your customers. ### Simplified documentation Invoices and labels are generated automatically, reducing your order-to-ship TAT. ### Risk-free shipping You can protect your parcels against the risk of damage or loss when in transit. ### Proactive parcel tracking Your customers get real-time [parcel tracking](https://www.shiprocket.in/shipment-tracking/) updates through WhatsApp, Email & SMS. ### Blazing-fast delivery An automated shipping process and AI-based courier selection help you deliver faster. [Start Now](https://app.shiprocket.in/register) ## Parcel delivery services designed for growth See how eCommerce brands are growing using our high-quality parcel service. ## Suggested Reads - [Everything You Need to Know About Parcel Insurance](https://www.shiprocket.in/blog/need-for-parcel-insurance/) ## Frequently asked questions **Which courier is the best for parcel delivery?** Shiprocket lets you choose the best-suited courier for your parcels from more than 25 leading courier partners with the help of an AI-powered courier recommendation engine. **What is the price of sending a parcel?** We provide you reasonable shipping rates starting from just Rs. 20/500 gms. Your billing will further depend on the delivery distance, courier provider, and parcel weight. **How do I calculate the weight of my parcel?** You need to calculate the volumetric weight of your parcel. [Use Our Calculator](https://www.shiprocket.in/volumetric-weight-calculator/) ``` --- ## https://www.shiprocket.in/woocommerce-shipping/ ```markdown --- title: WooCommerce Shipping Services: Shipping & Delivery Plugin - Shiprocket url: https://www.shiprocket.in/woocommerce-shipping/ description: Sell on WooCommerce and ship with Shiprocket. Leverage our AI-powered tech to boost your eCommerce business. last_updated: 2023-10-11 source: webpage --- # Shipping for WooCommerce Orders Sell on WooCommerce and ship with Shiprocket. Leverage our AI-powered tech to boost your eCommerce business. [Register Now](https://app.shiprocket.in/register) ## Courier Partners for WooCommerce shipping Curated plans as per your business requirements. Start with a FREE account & upgrade as you grow. - *[Image: Dunzo Logo]* - *[Image: Shadowfax Logo]* - *[Image: Borzo Logo]* - *[Image: Expressbees Logo]* [Start Shipping](https://app.shiprocket.in/register) ## Pricing for WooCommerce Shipping services Choose from a range of tailored plans as per your business requirements. Start with a FREE account and upgrade as you grow. - **Prices you will love** Affordable rates at just ₹20/500gms - **No minimum order commitment** 10 or 10,000 orders a month, we ship it all - **Best-in-industry SLAs** Align & manage your shipping as per industry standards ## Shipping Plugin for WooCommerce Integrate your WooCommerce store with Shiprocket in a few easy steps. Automatically synchronise all your WooCommerce orders. ## Salient Features of Shiprocket - **[NDR Automation](https://www.shiprocket.in/ndr-management/)** Reduce your RTO orders by empowering your buyers to take action on undelivered shipments. - **[Courier Recommendation Engine](https://www.shiprocket.in/features/recommendation-engine/)** Choose the right courier partner based on cost, estimated pickup time, service quality & delivery performance. - **[Post Ship](https://www.shiprocket.in/post-purchase-tracking/)** Get your own branded tracking page to keep buyers updated & increase customer retention. - **[Early COD](https://www.shiprocket.in/early-cod/)** Take control of your business cash flow with daily COD remittance & grow your business & delivery performance. - **[Wide Serviceability](https://www.shiprocket.in/features/serviceable-pin-codes/)** Ship to 19000+ pin codes in India & 220+ countries & territories. - **[Multiple Payment Options](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/)** Give your buyers the freedom of choice by offering prepaid & [cash-on-delivery (COD)](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) options. ## Frequently Asked Questions **How do I sync my WooCommerce account with Shiprocket?** Open the seller panel. On the left panel, go to **Setup & Manage > Channels > Add New Channel >** select **WooCommerce**. **Does WooCommerce provide shipping?** You can ship your WooCommerce orders with Shiprocket easily. **Do I need to pay for Shiprocket shipping integration for WooCommerce?** **Shiprocket’s shipping integration for WooCommerce is available free of cost.** **Where can I get the Shiprocket plugin for WooCommerce?** You can get the Shiprocket plugin for WooCommerce [here](https://wordpress.org/plugins/shiprocket/). ``` --- ## https://www.shiprocket.in/drone-delivery-services/ --- title: Same-Day Drone Delivery Services - Shiprocket url: https://www.shiprocket.in/drone-delivery-services/ description: Skip traffic & delays! Shiprocket's drone delivery offers faster shipping at lower costs. Get a quote today! last_updated: 2023-11-29 source: webpage --- # Up your logistics Game with drone deliveries Make intra-metro deliveries within the same day, taking your customer experience to the sky. ## Reach new peaks of performance Our drone delivery services are designed to deliver not just orders, but also exceptional results. - **Same-day delivery** Get the products delivered on the same day of their purchase. - **Evening pickup slot** Utilise our 3 PM pickup slot for maximum same-day deliveries. - **Faster shipping** Say goodbye to delays caused by traffic, vehicle breakdowns, and bad weather. - **Grounded costs** Lift those packages while ensuring that your shipping costs always stay low. - **Elevated efficiency** Use our cutting-edge tech to level up your supply chain’s efficiency. - **Environment friendly** Contribute to reducing road traffic and minimizing carbon emissions. ## How our drone delivery system works It only takes four simple steps to get your orders flying: 1. Contact us and tell us a bit about your business. 2. We’ll check your eligibility and get you on board. 3. Your courier partner for drone shipping will be activated. 4. Process your shipment and schedule a pickup instantly. ## Our coverage Speed up intra-city deliveries across multiple metros in India, taking your customer experience to new heights. - **Gurugram** - More Coming Soon... ## Ready to give your business some wings? We’re building a future of deliveries which is both profitable for your business and convenient for your customers. [Contact Us](javascript:void(0);) --- ## https://www.shiprocket.in/return-refund-policy-generator/ --- title: Free Return & Refund Policy Generator - Shiprocket url: https://www.shiprocket.in/return-refund-policy-generator/ description: Free Return & Refund Policy Generator: Create a transparent policy to win customer trust and ensure smooth, worry-free transactions. last_updated: 2023-11-02 source: webpage --- # Create a professional returns policy in minutes Our free returns & refunds policy generator provides you with a clear, comprehensive, and legally compliant policy in no time. [Get started](#labelSection) ## Generate a Free Return & Refund Policy ### Enter sender information - **First Name**: - **Email Address**: - **Mobile Number**: - **Address**: - **City**: - **Zip/Postal Code**: - **Country/Region**: - **State/Province**: - **Website**: [Generate returns policy](javascript:void(0);) ## Why a strong returns policy is essential Crafting a clear and concise returns & refunds policy not only protects your eCommerce business but also fosters customer trust. Our returns policy generator simplifies the process, enabling you to create a professional, ready-to-use policy that ensures transparency and fairness for all. ## Why use our returns policy generator? ### Effortless policy creation No legal jargon or complex forms. All you have to do is input some basic straightforward details in a matter of two quick steps. ### Tailored to your business Generate a policy that fits your specific business needs, whether you run a small online store or a large e-commerce platform. ### Legally compliant Stay up-to-date with the latest legal requirements and industry standards, ensuring your policy is both compliant and customer-friendly. ### Instant access Receive your customised returns policy instantly, ready to be implemented on your website and boost the confidence of your visitors. ## Perfect your post-purchase experience today From shipping and tracking to returns and beyond, offer an experience that keeps your customers coming back to buy from your online store. [Get started](https://app.shiprocket.in/register) ## Check out our full range of Free Online Tools - **Shipping Rate Calculator**: [Know more](/shipping-rate-calculator/) - **Shipping Label Generator**: [Know more](/shipping-label-generator/) - **Barcode Generator**: [Know more](/free-online-barcode-generator/) - **Online Invoice Generator**: [Know more](/free-invoice-generator/) - **EMI Calculator**: [Know more](/business-loan-emi-calculator/) - **GST Calculator Online**: [Know more](/gst-calculator/) - **Discount Calculator**: [Know more](/discount-calculator/) - **Profit Margin Calculator**: [Know more](/profit-margin-calculator/) - **Volumetric Weight Calculator**: [Know more](/volumetric-weight-calculator/) - **International Shipping Rate Calculator**: [Know more](/x/shipping-rate-calculator/) - **Product Description Generator**: [Know more](/free-product-description-generator/) - **CBM Calculator**: [Know more](https://www.shiprocket.in/cbm-calculator/) - **Product Title Generator**: [Know more](https://www.shiprocket.in/free-product-title-generator/) - **Product Name Generator**: [Know more](https://www.shiprocket.in/free-product-name-generator/) - **Refund and Return Policy Generator**: [Know more](https://www.shiprocket.in/return-refund-policy-generator/) ## Explore our blog ### [How to Draft a Return Policy: Delight & Retain Customers!](https://www.shiprocket.in/blog/return-policy/) - **Category**: eCommerce, eCommerce Marketing - **Read time**: 10 min - **Author**: Sahil Bajaj, Senior Specialist @ Shiprocket - **Published**: February 19, 2024 ### [How To Handle Product Returns For Your eCommerce Business](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) - **Category**: eCommerce, eCommerce Shipping - **Read time**: 6 min - **Author**: Srishti Arora, Content Writer @ Shiprocket - **Published**: February 4, 2019 ### [eCommerce Shipping & Return Policy for Online Store Success](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/) - **Category**: eCommerce Shipping - **Read time**: 5 min - **Author**: Puneet Bhalla, Assoc Dir – Marketing @ Shiprocket - **Published**: September 6, 2017 ## Frequently asked questions **How does the product title generator work?** Our product title generator utilises advanced AI algorithms to analyse your product and generate relevant, attention-grabbing titles. **Are the titles compatible with all eCommerce platforms?** Yes, the titles are SEO-optimised and are designed to be compatible with your website as well as all eCommerce platforms. **Can I customise the generated titles?** Absolutely! While the tool generates titles automatically, you can always customise them to better suit your brand and products. **Is there a limit to the number of titles I can generate?** No, there's no limit! Generate as many titles as you need to find the perfect fit for your products. --- ## https://www.shiprocket.in/online-courier-services/ ```markdown --- title: Best Online Courier Delivery Services in India - Shiprocket url: https://www.shiprocket.in/online-courier-services/ description: Opt for our online courier services to ship orders easily to anywhere in India at blazing-fast speed and discounted shipping rates. last_updated: 2023-10-11 source: webpage --- # PAN India online courier services Opt for our online courier services to ship orders easily to anywhere in India at blazing-fast speed and discounted shipping rates. ## Online courier services designed for scalability Scale your business using our growth-focused and customer-centric online courier services that make shipping simple. ### 25+ courier partners Grow beyond limitations with multiple couriers in a single platform. ### 19000+ pin code coverage Ship orders even to remote locations without any delivery delays. ### AI-backed courier suggestions Our courier recommendation engine helps you select the best courier partner. ## How To Get started? 1. **STEP 1/4** Log in to the Shiprocket panel and click on the ‘Settings’ option from the left menu. 2. **STEP 2/4** In the courier category, click on the ‘Courier Priority’ option. 3. **STEP 3/4** Add your order and payment statuses (or use default ones listed). 4. **STEP 4/4** Auto import orders into the Shiprocket panel. [Start Now](https://app.shiprocket.in/register) ## India’s reliable courier platform Expand your eCommerce shipping network to 19000+ pin codes with our multi-courier ecom shipping solutions. - **250k+** Happy Clients - **10+** Years Of Expertise - **7M+** Monthly Shipments ## Trusted By Leading Online Businesses *[Image: Trusted by leading online businesses]* ## Get the best online courier service in India Integrate multiple sales channels, ship with 25+ courier partners, and analyze all your data in one place. [Let’s go](https://app.shiprocket.in/register) ## Frequently asked questions **How can I choose the best online courier services?** Shiprocket provides you with 25+ courier options at discounted rates. You can choose the best suitable carrier using our AI-based recommendations. **What is the cheapest delivery courier?** testbjhbj **Are these online courier services safe enough?** nlvkdnlkfnldnklfnl ``` --- ## https://www.shiprocket.in/emerging-brands/ --- title: Emerging Brands of 2024 - Top D2C Brands in India - Shiprocket url: https://www.shiprocket.in/emerging-brands/ description: Discover our handpicked selection of emerging D2C brands in India growing rapidly using our tech-enabled eCommerce solutions. last_updated: 2023-11-02 source: webpage --- # Emerging D2C Brands Powered by Shiprocket Discover our handpicked selection of emerging D2C brands in India growing rapidly using our tech-enabled eCommerce solutions. ## Featured Brands - **Likera Clothing Co** Likera Clothing Co offers a range of high-quality men's apparel, with a focus on style, fit, and comfort. They offer a variety of options, such as suits, shirts, pants, and accessories, to help men create a polished and stylish look for any occasion. [Visit Us](https://www.likera.co.in) - **Book Vishw** Book Vishva is an online bookstore selling books by various writers. The brand is recognised as one of the most intimate places for books, readers and writers. Established in 2017, BookVishva has a collection covering categories such as literature, administration, poetry, science, personal development, academic, medical, etc. [Visit Us](https://bookvishwa.com) - **A Toddler Thing** Welcome to the world of a toddler thing! Here, we understand the importance of creating a safe, comfortable and fun environment for your little ones. From cozy blankets to playful toys, we offer a range of products that are designed to meet the unique needs of growing children. [Visit Us](https://www.atoddlerthing.com) - **Professional Makeup Hub** Professional Makeup Hub is a company that offers bridal makeup products for makeup artists. The company claims to be an authorized distributor of several cosmetic brands such as Kryolan, PAC Cosmetics, Shopaarel, Just Gold, Kingdom of Lashes, and more. [Visit Us](https://professionalmakeuphub.com) - **Book Spring India** Book Spring India is a non-profit organization that aims to promote literacy among children in India. The organization works towards providing access to books and promoting reading culture in India. Book Spring India works towards improving the quality of education by providing training and resources to teachers, parents, and caregivers. [Visit Us](https://bookspringindia.in) - **Sarin Skin Solutions** Sarin Skin Solutions is a skincare brand that offers products to treat various skin conditions, including Acne, Eczema and Psoriasis. The brand aims to provide effective and affordable solutions for individuals struggling with skin issues. [Visit Us](https://sarinskin.com) - **Pine Solutions** Pine Solutions offers Ayurvedic wellness products to its customers. With more than ten products and thousands of happy customers, Pine Solutions has been delivering safe products with no side effects for the past six years. [Visit Us](https://www.pinesolutions.in) - **Bookkish** Bookkish is a Delhi-based bookstore offering Astrology, Vastu, Numerology, Palmistry and religious books. Books covering various categories, affordable pricing, delivering fast and providing a cash-on-delivery (COD) option are some traits that set the brand apart. [Visit Us](https://bookkish.com) - **Brick by Brick** Brick by Brick is a fitness apparel and clothing brand. They have a range of stylish and comfortable athleisure wear, including leggings, sports bras, cute workout tank tops and jackets. The brand resonates with those who want to work out in comfort and style. [Visit Us](https://www.brbk.in) - **Madhuri Thakkar** Label Madhuri Thakkar makes easy-to-wear festive outfits and sells them throughout India through its online store. The brand came into being, keeping in mind women who know they only need ‘that much’ to stand apart and look beautiful. Label Madhuri Thakkar’s mission is to make customers’ shopping experience hassle-free and convenient. [Visit Us](https://www.labelmadhurithakkar.com) - **Tailor & Circus** Tailor and Circus is an apparel brand offering t-shirts, undergarments and other similar clothes. One of their unique selling points is focus on producing soft, comfortable, and sustainable underwear, which is spun exclusively at Lenzing authorized mills. [Visit Us](https://www.tailorandcircus.com) - **Sanskriti 777** Sanskriti777 is an online store that stands out for its Bohemian fashion style, which showcases a distinctive range of colors and intricate craftsmanship. The brand offers a variety of products, with a focus on embroidery handbags and accessories sourced from various regions of India. [Visit Us](https://sanskriti777.com) - **Nuutjob** Nuutjob is an eCommerce store selling simple, natural and revolutionary intimate hygiene and grooming products for men. They aim to educate people about male hygiene and offer best-in-class men’s grooming products across India. [Visit Us](https://www.nuutjob.com) - **Ketogen** Ketogen Superfoods sells a line of plant-based superfoods via ketogen.in its online store. These products are made with superior ingredients and 100% pure natural plants to help users improve their health. They also provide free doctor consultations to their customers if needed. [Visit Us](https://www.ketogen.in) - **The Right Bookstore** The Right Bookstore India is an independent online bookstore offering doorstep book delivery across India. Their mission is to provide handpicked books to readers at affordable rates. The brand currently sells new and refurbished books featuring paperback and hardcover binding types. [Visit Us](https://therightbookstoreindia.com) - **Sweet Dreams** Founded in 1989 in Gujarat’s Bhavnagar, Sweet Dreams is a pioneering brand in Sleep and Home clothing in India. With an extensive reach spanning over 5000+ traditional retail stores and 20+ large-format stores, and a rapidly expanding online marketplace footprint, Sweet Dreams is a renowned Sleep and Home clothing brand in India. [Visit Us](https://sweetdreamsindia.com) - **MVSE** MVSE brand selling high-waist tummy tucker pants for women. These tummy control pants are designed to control the tummy without constraining the abdomen. First of its kind in the world and proudly made in India, MVSE uses superior, patented technology different from traditional shapewear. [Visit Us](https://mvse.shop) - **Bonjour Socks** Established in 1988 with the goal of becoming a one-stop solution for socks, tights, handkerchiefs, stockings, undergarments, and underskirt shorts for school kids, Bonjour serves a vast customer base. Bonjour caters to over 12,000 retailers and 160+ distributors across India. [Visit Us](https://www.bonjourgroup.net) - **Kraus Jeans** Kraus is a casual wear lifestyle brand that caters to the fashion-conscious women of the 21st century. With a relentless promise to offer trending collections and create designs that help women express themselves, Kraus has come a long way, branding itself as a go-to destination for style-savvy women. [Visit Us](https://www.krausjeans.com) - **A Local Tribe** A Local Tribe is a Delhi-based multi-category online shopping site for jewellery and related items. With free shipping on all orders above Rs. 499 across India, they offer a range of imitation jewellery items, including necklaces, earrings, jhumkas, finger rings, nose pins, and bangles. [Visit Us](https://www.alocaltribe.com) - **Scarfy Birds** Scarf By Birds is an online shopping platform that sells scarves, stoles and shawls. The wide-ranging collection of their products is priced from Rs. 199 and extends to Rs. 1699. Scarf By Birds has a host of offerings, including but not limited to winter shawls, premium silk stoles and satin square scarves. [Visit Us](https://scarfbybirds.com) - **Shirt Up Monkey** Shirtup Monkey is one of the first Indian brands to provide low-batch customised premium printed t-shirts. They have a rich collection of full-printed t-shirts for sale—meaning you can get an image or icon printed on your t-shirt without spending a hefty amount. [Visit Us](https://shirtupmonkey.com) - **Pop Sista** Pop Sista Cosmetics nail polish range includes a variety of shades, finishes, and textures, including glitter, metallic, and matte. They offer a range of bright and bold shades as well as more neutral and muted tones. [Visit Us](https://badcompanycosmetics.com) - **Raising Superstars** Raising Superstars provides a range of resources and coaching services for parents seeking to support their children’s development and success. The website offers a variety of articles, videos, and other resources on various topics related to parenting, child development, education, and career development. [Visit Us](https://raisingsuperstars.com) - **Zaydns** ZAYDN is a millennial footwear brand that specialises in manufacturing modern, premium-quality sneakers with a twist of quirk. The brand is committed to designing and delivering eye-catching and out-of-the-box sneakers at affordable prices, prioritising comfort and quality. [Visit Us](https://zaydns.com) - **Seevo** Seevo aims to turn houses into warm and welcoming homes, by creating a comfortable and inviting atmosphere in the home furnishing space. Its journey has been driven by passion and purpose, fueled by the art of skilled tailors and kaarigars of India. [Visit Us](https://www.seevo.in) - **Monrow** Monrow is devoted to creating footwear fashion that is no less than magical. Their collection is 100% vegan and cruelty-free, with 4-layer foam foot-bed and anti-slip sole. Monrow makes sustainability travel with you on your journey. [Visit Us](https://www.monrow.in) - **Loving Crafts** Loving crafts is an online gift store that offers an extensive collection of personalised gifts for expressing feelings to close ones. They also offer greeting cards, scrapbooks, etc., for all kinds of occasions. [Visit Us](https://www.lovingcrafts.in) - **Buds and blush** Budsnblush specializes in delivering innovative and sustainable products for consumers with the cultivation of tropical plants, bromeliad, cactus, succulent varieties, and other rare exotic species. It translates advancements in breeding and production techniques and consumer trends into new varieties for PAN India market. [Visit Us](https://budsnblush.com) - **Banno swagger** Banno swagger is a unique luxury clothing brand which stands for amplifying the voices of strong women and protecting their individuality. Banno swagger ensures factory-sourced quality products which flaunt the ‘swag’ culture. [Visit Us](https://bannoswagger.com) - **Zavya** Zavya is a jewellery brand that makes modern yet affordable silver jewellery for young Indian women. It aspires to become a symbol of achievement for women and aims to make premium jewellery accessible to middle-class women. [Visit Us](https://www.zavya.co) - **Moonfy** Established as one of the leading brands for non-veg masala, Moonfy Foods Pvt Ltd is the go-to choice of more than thousands of Indians when it comes to spices. Their hygienic and eco-friendly packaging, combined with 100% natural ingredients, is what makes their products the finest in the country. [Visit Us](https://www.moonfy.com) - **Curious cub** Curious cub is a step towards creating an agile child development journey with sustainable playtime products. Their range is locally manufactured by skilled artisans, which includes eco-friendly toys made of wood and fabric, as well as toxin-free water-based paints. [Visit Us](https://www.curiouscub.in) - **Shyle** Shyle was built to provide a platform that opens access to jewellery and accessories which make Jaipur an international attraction. Shyle deals in silver jewellery and aims to expand across prints, handicrafts and more. [Visit Us](https://www.shyle.in) - **Sacred Herbs** Organi Botanika are a hair color brand that keeps technology and methodology at the center of everything. They rely on extensive research with chemists, toxicologists, regulatory experts, and dermatologists to chemical-free natural hair color and care products that are convenient as well as consistent. [Visit Us](https://sacredherbs.in) ## Frequently Asked Questions **What is a D2C brand?** D2C(Direct-To-Consumer) is a business model in which a brand sells products or services directly to the end consumer. D2C eCommerce involves direct selling through an online store. **What is the growth of D2C brands?** In India, D2C e-commerce industry is projected to grow at a CAGR of 34.5% from 2022 to 2027. **Why is D2C booming in India?** The convenience of creating an online store and the availability of advanced tech systems to support logistics and other post-purchase operations have contributed to rapid D2C growth. **What is the role of Shiprocket in D2C growth?** Shiprocket provides technologies and software solutions to optimise the entire D2C buyer journey from checkout to shipping and returns. --- ## https://www.shiprocket.in/podcasts/ --- title: Best Ecommerce Podcasts to Listen - Shiprocket url: https://www.shiprocket.in/podcasts/ description: Podcasts LISTEN NOW ON Your browser does not support the audio tag. Success Story of Hats Off Accessories EPISODES Success... last_updated: 2023-11-28 source: webpage --- # Podcasts LISTEN NOW ON [Spotify](https://open.spotify.com/show/0MyRqqzAJOw6SpvfCC8L2H) ## Success Story of Hats Off Accessories Your browser does not support the audio tag. ### EPISODES #### Success Story of Hats Off Accessories In this insightful podcast, entrepreneur Sunaina Harjai, founder of Hats Off Accessories, shares vital tips for budding entrepreneurs. From the importance of immersive knowledge to the power of sharing and navigating challenges, Sunaina’s journey serves as a beacon for those venturing into the entrepreneurial landscape, offering valuable guidance for success. #### Success Story of Srijee Decors Welcome to today’s engaging podcast where we delve into the fascinating journey of Urvashi and Ayad Rahi. #### Success Story of Winston Electronics In this podcast episode, discover Winston Electronics’ impressive journey with Shiprocket Checkout, leading to significant conversion growth. Co-founder Nikita Malhotra applauds its superior address pre-fill, recommending it enthusiastically. The implementation yielded a substantial decrease in Return to Origin and a surge in prepaid orders. Tune in for insightful details and praise for Shiprocket’s excellent support. #### Success Story of Car 101 In this podcast, we celebrate the success of Car 101, an inspiring brand in India. Team Shiprocket has been a crucial partner for their shipping strategies and more. Cheers to a journey of innovation and success! #### Success Story of Little Rituals Discover Little Rituals, the pinnacle of luxury baby skincare. Goran, the visionary behind the brand, unveils the fusion of organic purity and scientific marvels. Shiprocket emerges as the ultimate ally, propelling their journey beyond shipping, with Engage Services, paperless invoicing, and RTO triumphs. A partnership that spells success. #### Success Story of Fuaark Welcome to today’s captivating podcast, where we dive into the remarkable journey of Rimpi Juneja, the visionary founder behind Fuaark. Fuaark stands as a prominent fitness apparel brand, catering to individuals who embrace an active and fit lifestyle. We will learn more about the collaboration of Fuaark and Shiprocket in this podcast! #### Success Story of La Fabrila Welcome to today’s podcast, where we will be delving into the inspiring journey of Ankit Patel, the founder of La Fabrila. Ankit Patel is going to share his experience on how he solved the shipping issues for his business and how partnering with a reliable shipping solution helped him grow his business. #### Success Story of Niharika Fab Welcome to today’s podcast, where we talk to Hardik Kanadiya, founder of Niharika Fab, an e-commerce brand that specializes in women’s ethnic clothing. Hardik is going to share his experience on how he solved the shipping issues for his business and how partnering with a reliable shipping solution helped him grow his business. --- ## https://www.shiprocket.in/rocketfuel/ --- title: Rocketfuel - D2C Startup Accelerator Program India -Shiprocket url: https://www.shiprocket.in/rocketfuel/ description: Accelerating the D2C universe with Investment, infrastructure & speed to scale Apply now Sectors of interest Consumer Goods Food &... last_updated: 2023-11-29 source: webpage --- # Rocketfuel - D2C Startup Accelerator Program India -Shiprocket ## Accelerating the D2C universe with Investment, infrastructure & speed to scale [Apply now](https://www.shiprocket.in/rocketfuel/apply/) ## What we provide - **Get the investment** up to **$1 Million** - **Access to D2C community** of **500+ Founders** - **Shipping credits** up to **$500K** - **Elite terms for** **Shiprocket** Services - **Partner benefits from** **top eCommerce pillars** - **Access to** **50+ Investors, Mentors & Trainers** ## Sectors of interest ### Consumer Goods - Food & Beverage - Beauty & Personal Care - Home Improvement - Fashion & Apparel ### E-Commerce Enablers - Marketplaces - Customer Analytics - Gamification Tools - AI-Enabled Commerce ## Our differentiator - **End-to-End Logistics Support**: Complimentary access to Shiprocket platform, including fulfillment services, bonus credits, account manager, and customizable benefits. - **Market and Distribution Access**: Creation and enablement of the right partner network, including E-Commerce Marketplaces, 3rd Party Distributors, Exports, HORECA, & more. - **Marketing & Growth Support**: Dedicated support including New Product Development, Social Media, Performance, and Influencer-led marketing. - **Dedicated 1-on-1 Mentorship**: Access to leaders from the D2C ecosystem to guide you through Supply Chain, Sales & Marketing, Fundraising, and everything in between. ## Our awesome team - **Vishesh Khurana** *Co-Founder, Shiprocket* - **Apoorv Singhal** *Head – Shiprocket Brands* [LinkedIn](https://www.linkedin.com/in/apoorv-singhal-a2752b41/) - **Saloni Pravindra** *Program Lead – Shiprocket Brands* [LinkedIn](https://www.linkedin.com/in/saloni-p-80368748/) - **Ayushi Gupta** *Program Lead – Shiprocket Brands* [LinkedIn](https://www.linkedin.com/in/ayushi2509) - **Lokesh Patil** *Program Lead – Shiprocket Brands* [LinkedIn](https://www.linkedin.com/in/lokesh-patil-33603878/) ## Rocketfuel accelerator The Rocketfuel Accelerator supports early-stage D2C startups in a 3 months program with capital, capabilities and a network of investors and mentors. [Know more](https://www.shiprocket.in/rocketfuel/apply/) ## Our portfolio Integrate multiple marketplaces directly with Shiprocket, and ship without hiccups using multiple international courier partners. ## Rocketfuel partnerships - [Shiprocket and Invest India announce winners for Rocketfuel D2C Accelerator X Startup India Programme](https://www.aninews.in/news/business/business/shiprocket-and-invest-india-announce-winners-for-rocketfuel-d2c-accelerator-x-startup-india-programme20221014142429/) - [Shiprocket partners with Invest India the next generation of D2C brands](https://www.financialexpress.com/business/brandwagon-shiprocket-partners-with-invest-india-the-next-generation-of-d2c-brands-2649318/) - [How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme](https://inc42.com/startups/interviews/how-shiprocket-is-fuelling-d2c-growth-through-its-rocketfuel-accelerator-programme/) - [Shiprocket Launches Accelerator Program Rocket Fuel For Direct To Consumer Startups](https://bwdisrupt.businessworld.in/article/Shiprocket-Launches-Accelerator-Program-Rocket-Fuel-For-Direct-To-Consumer-Startups/17-09-2020-321546/) - [Shiprocket Marks Fifth Acquisition With Arvind’s Tech Business](https://www.vccircle.com/shiprocket-marks-fifth-acquisition-with-arvind-s-tech-business) - [Logistics Startup Shiprocket Picks Up Rival Pickrr In A $200 Mn Deal](https://inc42.com/buzz/logistics-startup-shiprocket-picks-up-rival-pickrr-in-a-200-mn-deal/) ## In the news - [Personal care brand Arata secures $1 mn to expand operations](https://www.indianretailer.com/news/personal-care-brand-arata-secures-1-mn-to-expand-operations.n10287) - [D2C oral beauty, wellness brand Perfora raises $1 million in funding led by Sauce](https://economictimes.indiatimes.com/tech/funding/d2c-oral-beauty-wellness-brand-perfora-raises-1-million-in-funding-led-by-sauce/articleshow/92421020.cms) - [Nirmalaya Raises $800,000 In Seed Funding](https://www.entrepreneur.com/en-in/news-and-trends/nirmalaya-raises-800000-in-seed-funding/436033) - [A91 Partners Leads $30 Mn Funding In Blue Tokai Coffee Roasters](https://inc42.com/buzz/a91-partners-30-mn-funding-blue-tokai-coffee-roasters/) - [Eat Better Ventures raises Rs5.5 crore in funding round led by Java Capital, Mumbai Angels](https://economictimes.indiatimes.com/tech/funding/eat-better-ventures-raises-rs5-5-crore-in-funding-round-led-by-java-capital-mumbai-angels/articleshow/89945147.cms) - [Men’s Health & Wellness Startup Bold Care Secures Funding To Expand Overseas](https://inc42.com/buzz/mens-health-wellness-startup-bold-care-secures-funding-to-expand-overseas/) - [D2C men’s innerwear brand Almo raises $2 million in funding led by Inflection Point Ventures](https://economictimes.indiatimes.com/tech/funding/d2c-mens-innerwear-brand-almo-raises-2-million-in-funding-led-by-inflection-point-ventures/articleshow/91789807.cms) - [Protein Foods Brand Gladful Raises Pre-Seed Funding](https://bwdisrupt.businessworld.in/article/Protein-Foods-Brand-Gladful-Raises-Pre-Seed-Funding/15-12-2021-414871/) - [Aditya Birla’s TMRW acquires majority stake in Bewakoof](https://brandequity.economictimes.indiatimes.com/news/business-of-brands/aditya-birlas-tmrw-acquires-majority-stake-in-bewakoof/95931908) - [Exclusive: Social Commerce Startup Woovly In Talks To Raise $5 Mn Funding From Shiprocket, Others](https://inc42.com/buzz/exclusive-woovly-in-talks-to-bag-5-mn-funding-from-shiprocket-others/) - [D2C Brand Supply6 Raises Pre-Series A Funding From ah! Ventures, Others](https://bwdisrupt.businessworld.in/article/D2C-Brand-Supply6-Raises-Pre-Series-A-Funding-From-ah-Ventures-Others/04-07-2022-435270/) - [Ecommerce Rollup Startup Evenflow Brands Bags $5 Mn; Aims To Build 20 Indian Brands By 2023](https://inc42.com/buzz/ecommerce-rollup-startup-evenflow-brands-bags-5-mn-aims-to-build-20-indian-brands-by-2023/) - [Shopr.TV Gets Funding From BEENEXT, Kunal Shah For Its Live Commerce Platform](https://inc42.com/buzz/live-commerce-startup-shopr-tv-raises-funds-to-create-interactive-shopping-experience/) - [Gifting platform Swageazy raises Rs 7 crore in seed funding led by Info Edge Ventures](https://retail.economictimes.indiatimes.com/news/industry/gifting-platform-swageazy-raises-rs-7-crore-in-seed-funding-led-by-info-edge-ventures/96029368) - [‘Lil’ Goodness closes seed funding round of ₹5 crore](https://www.thehindubusinessline.com/companies/lil-goodness-closes-seed-funding-round-of-5-crore/article31500073.ece) - [Neutraceutical start-up Laurik raises ₹3.7 crore](https://www.thehindubusinessline.com/info-tech/neutraceutical-start-up-laurik-raises-37-crore/article65314030.ece) ## Send us your pitch We’re looking for D2C entrepreneurs to work with us as we help them on their investment and growth journey. [Send now](https://www.shiprocket.in/rocketfuel/apply/) --- ## https://www.shiprocket.in/post-purchase-tracking/ --- title: Post Ship: Superior Post-Purchase Tracking Experience - Shiprocket url: https://www.shiprocket.in/post-purchase-tracking/ description: Provide a seamless buyer delivery experience through timely notifications, customised tracking pages & returns and refund workflows. last_updated: 2023-10-11 source: webpage --- # An unparalleled post-purchase experience Provide a seamless buyer delivery experience through timely notifications, customised tracking pages & returns and refund workflows. [Sign up for free](https://app.shiprocket.in/register) ## Deliver a customer experience that exceeds expectations - **Branded tracking page** Upsell, cross-sell, collect NPS & drive loyalty for your brand. [Know More](https://www.shiprocket.in/delight-tracking/) - **Returns management solution** Reduce TAT through automated processing & multiple refund modes. [Know More](https://www.shiprocket.in/returns-and-refunds/) - **Personalised buyer communication** Invoke recognition & recall and improve customer experience. [Know More](#) ## Tracking Page that provides more than just tracking Additional features that go a long way in re-engaging with buyers. [Try For Free](https://app.shiprocket.in/register) - **Comprehensive information** Find all order details like order id, product details, name, and phone number on this tracking page. - **Branded tracking experience** Customize the tracking page with your brand logo, name, and support details. - **Real-time tracking notifications** Notify buyers about their order updates in real-time. Make every detail available to them. - **Regular email & SMS updates** Utilize our API-integrated platform and update your buyer with SMS and email updates about their order. - **Promote other products** Promote different products to buyers on the tracking page with dedicated banners. - **Links to external pages** Add more value to your buyer’s experience by linking to other pages in the menu of the tracking page. - **Learn about your buyer’s experience** Gather information about your buyer’s experience by providing them with Net Promoter Score (NPS). ## Comprehensive returns management suite Manage your return orders smartly, and let automated workflows do all the work for you. Offer your buyers a seamless post-purchase experience. ### Returns & exchange Allow buyers to initiate the exchange of products directly from the tracking page, easing the process of returns and exchanges. ### Automated return workflows No more processing your return orders manually. Automate them via workflows and remain stress-free. ### Multiple refund modules Choose how to refund your customers – through store credits, bank transfers or payout links – for faster turnaround times. ### QC-enabled returns Customise the number and points of quality checks for your return shipments and choose the return carriers of your choice. [Sign up now](https://app.shiprocket.in/register) ## Range of premium tools to provide an exceptional customer experience ### Cross-sell your products Add multiple products on your tracking page to grab customers’ attention & improve website traffic. ### Better communication Sync your Instagram account & videos on the tracking page to improve brand recognition. ### Customised banners Add a customised header & footer for promotional or informational purposes to convey your upcoming sales, discounts or any additional information. ### Grow your brand socially Add social media links to your tracking page – redirecting buyers to grow your community with the brand. ## Enhance your post-purchase experience today Make your own branded tracking page and delight your customers like never before. [Let’s get started](https://app.shiprocket.in/register) ## Keep up with the latest trends - **[eCommerce Shipping Best Practices for Indian Sellers [2026]](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/)** Explore Article - **[10 Ways To Improve Your Customer’s Shipping Experience](https://www.shiprocket.in/blog/improve-shipping-experience/)** Explore Article - **[What is Order Fulfillment? Key Steps, Process & Strategy](https://www.shiprocket.in/blog/order-fulfillment/)** Explore Article ## Trusted by thousands of online sellers An all-in-one eCommerce solution for your shipping needs. [Start now](https://app.shiprocket.in/register) Need help? [Get in touch](https://www.shiprocket.in/contact/) with us. --- ## https://www.shiprocket.in/speed-post-near-me/ --- title: Best Speed Post Services Near You – Fast & Reliable Shipping - Shiprocket url: https://www.shiprocket.in/speed-post-near-me/ description: Ship faster with speed post! Find the closest service point, compare rates, and enjoy reliable parcel delivery anywhere in India. last_updated: 2023-11-02 source: webpage --- # Find a speed post service near you Locate a nearby India Post office in your region according to the services needed as per your business requirements. ## Search an India Post office by city *[Image: India Post Banner]* ### Grow faster by integrating India Post with Shiprocket Shiprocket provides a perfect growth platform for your eCommerce business. It allows you to streamline your entire shipping journey using technology and improve your overall customer experience. Using Shiprocket’s user-friendly shipping platform, you can manage all your orders from multiple sales channels in one place. Ship your parcels to even tier 2 and tier 3 cities as well as remote locations through India Post’s delivery network. All you need to do is process your orders through an automated workflow and choose India Post as your delivery partner. Take advantage of India Post’s extensive courier reach today and expand your business PAN India. [Get Started](https://app.shiprocket.in/register) *[Image: India Post]* ## From our blog ### [How To Set Up Your Business From Home?](https://www.shiprocket.in/blog/set-up-your-business-from-home/) Generally, when people think of setting up their business, they think about renting real estate, daily commutes, managing employees, and... [Know more](https://www.shiprocket.in/blog/set-up-your-business-from-home/) ### [How Can Branded Tracking Pages Help Your Business?](https://www.shiprocket.in/blog/branded-tracking-pages/) Modern consumers expect a streamlined, user-friendly experience from when they land on your eCommerce site to the moment packages arrive... [Know more](https://www.shiprocket.in/blog/branded-tracking-pages/) --- ## https://www.shiprocket.in/amazon-easy-ship/ --- title: Amazon Easy Ship vs Shiprocket - Choose The Best Shipping Partner url: https://www.shiprocket.in/amazon-easy-ship/ description: Boost your Amazon sales with Easy Ship! Get doorstep pickups, reliable delivery & seamless order fulfillment. Start shipping smarter today. last_updated: 2023-10-11 source: webpage --- # Amazon Easy Ship vs Shiprocket Using Amazon Easy Ship for fulfilling your Amazon orders? Switch to Shiprocket for additional features and seamless shipping experience at rates lower than Easy Ship. [Sign up](https://app.shiprocket.in/register) ## Keep your promises to your customers ### What is Shiprocket? Shiprocket is an automated shipping platform where you can ship across India and the world with multiple courier partners at heavily discounted rates. Along with this, you can leverage other features like Inventory management, Insurance cover, Marketplace Integration, Courier recommendation, and End-to-End order tracking. ### What is Amazon Easy Ship? Amazon easy-ship is one of Amazon’s fulfillment models where you receive orders from Amazon and they ship them for you themselves. But, when you don’t ship with Easy Ship, you only leverage Amazon for selling your products. Every other part of the operation is your responsibility. [Let’s Get Started](https://app.shiprocket.in/register) ## Features | Features | Amazon Easy Ship | Shiprocket | |-----------------------------------|----------------------------------------------------------------------------------|----------------------------------------------------------------------------| | Logistics partner(s) | Amazon Logistics Network | FedEx, Bluedart, Delhivery, Ecom express, Shadowfax, Gati, Xpressbees + 6 more | | Pin code coverage | 19000 pin codes | 26000+ pin codes | | Inventory management platform | No | Yes | | Return Order management | Yes | Yes | | Return Shipments | Mandatory | Optional | | Cash On Delivery | Mandatory | Optional | | Insurance cover for lost shipments| No | Yes | | Handling Fees | Applicable on all orders | No handling fees | | Shipping costs calculation | On volumetric and actual weight (whichever is higher) | On volumetric and actual weight (whichever is higher) | ## Why Shiprocket is the best logistics platform for your business? ## Costs | Costs | Amazon Easy Ship | Shiprocket | |------------------------------|----------------------------------------------------------------------------------|-----------------------------| | Referral Fee | Starting from 3% (varies by category) | No referral fee | | Fixed Closing Fee | Varies by price band defined by Amazon | No closing fee | | Shipping Fee | Starting at Rs. 30 per item (Varies by volume and distance) | Starting at Rs. 22/500gm | | Order Cancellation Charges | 100% of referral fee (if canceled on or before Estimated Shipping Date) 150% of referral fee (if canceled after Estimated Shipping Date) | No Charges | ## What do sellers say about us? > "With ShipRocket, shipping errors have really reduced. Also, it has become easier to integrate my order, import orders and ship products. Will recommend it for every ecommerce store!" > — Priyanka Gusain, Founder, Zubiya > "ShipRocket has worked wonders for the delivery of GloBox's subscription every month. The support team is at their best to resolve issues at the quickest." > — Jyoti Rani, GloBox ## Trusted By Thousands of Online Sellers An All-in-One eCommerce Solution For Your Shipping Needs [Start Shipping Today](https://app.shiprocket.in/register) Need help? [Get in touch](https://www.shiprocket.in/contact/) with an Amazon expert on **9711623070**. --- ## https://www.shiprocket.in/amplify/ --- title: Shiprocket Amplify: Grow with eCommerce Influencer Marketing url: https://www.shiprocket.in/amplify/ description: Grow your eCommerce sales with influencer marketing using Shiprocket Amplify. Connect, collaborate, and scale easily! last_updated: 2023-10-10 source: webpage --- # Influencer marketing for every business Get top influencers to promote your brand and supercharge your sales starting at just ₹5000. ## Overview - **7 Million+** influencers onboard - **70%** better visibility ## Features ### Top-rated creators Elevate your brand with the most influential creators handpicked for your brand. ### Relatable content Project your brand’s core values through relatable stories crafted for conversions. ### Maximum ROI Reach millions of consumers with cost per reach being as low as 70 paise. ### Ownership rights Own complete rights to the content created and monetize it as per your needs. ## Steps to Get Started 1. **Select your product**: Pick a product from the catalogue integrated with your Shiprocket account and select a target region. 2. **Choose your plan**: From basic to growth-oriented, choose from multiple plans according to your business needs. 3. **Initiate campaign**: Once paid via your Shiprocket wallet, your product gets automatically shipped to the best-suited influencer. 4. **Monitor your performance**: Track and monitor your campaign performance in real-time and make data-driven decisions. ## Pricing Choose a plan customized to your business needs: - **Starter**: ₹5,000/- for 2 creators, expected views: 2K to 5K. - **Standard**: ₹10,000/- for 4 creators, expected views: 10K to 15K. - **Growth**: ₹25,000/- for 10 creators, expected views: 30K to 40K, includes 3 months content rights. - **High growth**: ₹50,000/- for 20 creators, expected views: 60K to 80K, includes 6 months content rights. ## Give your brand the spotlight it deserves Reach and influence 70 Crore+ Indians with the right influencers and amplify your business growth. [Start Now](https://app.shiprocket.in/login?routestate=seller/store-apps/amplify) --- ## https://www.shiprocket.in/ebooks/ --- title: Shiprocket eBooks - Guides and Resources For Your Business Success url: https://www.shiprocket.in/ebooks/ description: Get your hands on our eBooks and learn about everything required to grow your business. Be it marketing, sales, logistics, or social media. Access the A to Z guides for guaranteed business growth. last_updated: 2023-10-11 source: webpage --- # Grow your knowledge to grow your business Get your hands on our eBooks and learn about everything required to grow your business. Be it marketing, sales, logistics, or social media. Access the A to Z guides for guaranteed business growth. ## Learn on the go with Shiprocket eBooks Browse through all of Shiprocket eBooks for free in one place. ### Cross-Border trade & expansion opportunities This eBook takes you on a tour of the current export landscape of India. Know about the global expansion opportunities for your eCommerce business. [Read more](https://www.shiprocket.in/ebooks/state-of-cross-border-trade-ebook/) *[Image: ebook SR]* ### Order fulfillment Order fulfillment plays a crucial role in your eCommerce business. Learn which processes are included in the order fulfillment chain and how to ace them. [Read more](https://www.shiprocket.in/ebooks/order-fulfillment/) *[Image: ebooks SR]* ### eCommerce business management Get your hands on exclusive techniques and expert ideas about how to manage your eCommerce business efficiently. [Read more](https://www.shiprocket.in/ebooks/ecommerce-business-management/) *[Image: ebook SR]* ### Get started with hyperlocal delivery The pandemic brought about a drastic shift in the buying process. People now shop online even for basic requirements. Learn about hyperlocal deliveries and how you can start with them. [Read more](https://www.shiprocket.in/ebooks/hyperlocal-delivery/) *[Image: ebook SR]* ## Check out our blog ### [10 Effective Tips to Draft a Compelling eCommerce Newsletter](https://www.shiprocket.in/blog/ecommerce-newsletter/) Explore Article ### [10 Early Stage Online Business Challenges](https://www.shiprocket.in/blog/online-business-challenges-and-solutions/) Explore Article ### [10 Evergreen eCommerce Marketing Strategies [Infographic]](https://www.shiprocket.in/blog/evergreeen-ecommerce-marketing-strategies-infographic/) Explore Article ## Ready to streamline your shipping? Start shipping for free. No platform fee, no hidden charges. [Sign up for free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/sense/ --- title: RTO Prediction - Identify High-Risk RTO Orders -Shiprocket Sense url: https://www.shiprocket.in/sense/ description: With Shiprocket sense keep your RTO rates in check, increase delivery success rates, and reduce fraud. Make smarter decisions. last_updated: 2023-11-24 source: webpage --- # Perfect your field operations - More accurate deliveries - Reduced RTOs and return rates - Robust fraud prevention Leverage address and risk intelligence to minimise address inaccuracies and delivery failures. [Get started](https://console.shiprocket.in/) ## Unbundle next-gen AI intelligence APIs Put the power of trusted APIs to use for end-to-end verification. Take full control of your field operations for more visibility, near-perfect accuracy, and minimised losses. ### Risk intelligence Prevent potential fraud threats by assessing various parameters and reduce costs by 30%. [Know more](https://console.shiprocket.in/) ### Address standardisation Improve delivery performance by 60%, refine addresses, eliminate ambiguity, and ensure accuracy with precise auto-fill, covering PIN codes, cities, and more. [Know more](https://console.shiprocket.in/) ### Address validation Validate addresses for accuracy, significantly reduce overhead costs by 80%, and optimise logistics costs. [Know more](https://console.shiprocket.in/) ### Checkout intelligence Enable fast transactions, predict delivery dates and serviceability accurately, and optimize conversion by 50%. [Know more](https://console.shiprocket.in/) ## Intelligence beyond industrial boundaries - **eCommerce** - **Retail** - **BFSI** - **Fintech** ## Witness solutions in action - **Safeguard against risks** - Predict fraud - Forecast demand - Assess credit risk - **Ensure precision deliveries** - Enhance delivery accuracy - Reduce failed deliveries - Scale route optimisation - **Mark every product** - Tag product categories - Simplify product sorting - Enhance catalogue management - **Streamline transactions** - Optimise delivery reach - Boost user experience - Minimise errors ## Trust on AI and perfect your decision-making [Try it Now](https://console.shiprocket.in/) ## Versatility at the forefront - **eCommerce Businesses** - **Retail Analysts** - **Product Managers** - **Marketing experts** - **Supply chain managers** ## Upgrade your decisions and join the revolution! [Get Started Now](https://console.shiprocket.in/) --- ## https://www.shiprocket.in/privacy-policy/ --- title: Privacy Policy | ShipRocket.in url: https://www.shiprocket.in/privacy-policy/ description: Shiprocket collects e-mail and other contact details who register at our website and send us e-mail. Find out more about Shiprocket Privacy Policy. last_updated: 2023-11-01 source: webpage --- # Shiprocket Privacy Policy - [Merchant Agreement](https://www.shiprocket.in/merchant-agreement/) - [Refund & Cancellation Policy](https://www.shiprocket.in/refund-cancellation-policy/) *[Image: img]* *[Image: icon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: 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menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon]* *[Image: menuIcon --- ## https://www.shiprocket.in/instant-pickup-services/ --- title: Instant Pickup Services - Shiprocket url: https://www.shiprocket.in/instant-pickup-services/ description: Get Shipments Collected in Just 2 Hours Fast, Convenient, and Reliable – Same-Day Pickup for Your Orders last_updated: 2023-10-14 source: webpage --- # Instant Pickup Services Get Shipments Collected in Just 2 Hours Fast, Convenient, and Reliable – Same-Day Pickup for Your Orders [Book Your Instant Pickup Now!](https://app.shiprocket.in/register) *Schedule your shipment for immediate collection.* ## Why Choose Our Instant Pickup? ### Pick-ups in Just 2 Hours Speed is key! Your orders are collected quickly to ensure timely deliveries. ### Same-Day Pickup for Orders Placed Till 4 PM Get your packages shipped on the same day without any delay. ### Convenient Scheduling You decide when to schedule the pickup, ensuring a hassle-free experience. ### Improved Efficiency Faster pickups mean faster deliveries, helping your business stay on track. ## Cities Where Our Services Are Live We are offering our Instant Pickup services in the following cities: - Delhi NCR - Mumbai - Bengaluru - Kolkata - Ahmedabad - Surat - Jaipur Check if your city is covered, and enjoy fast and reliable pickup services. ## 4 Easy Steps to Schedule an Instant Pickup 1. **Create a New Order.** 2. **Select 'Instant Pickup – Shadowfax' or etc.** 3. **Schedule Same-Day Pickup (Available till 4 PM).** 4. **Get Your Shipment Picked Up in 2 Hours.** ## Schedule Your Instant Pickup Today! Get started with our reliable instant pickup services. [Sign up for free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/bike-courier-service/ --- title: Bike Courier Services in Your City | Hyperlocal Delivery - Shiprocket Quick url: https://www.shiprocket.in/bike-courier-service/ description: Fast and efficient bike courier services for intra-city deliveries. Ideal for documents, parcels & more with Shiprocket Quick. Book Now! last_updated: 2023-10-11 source: webpage --- # Blazing-fast bike courier services Make speedy hyperlocal bike deliveries by combining Shiprocket’s advanced tech with our expert courier partners. [Book a shipment](https://app.shiprocket.in/register) ## Bike parcel service designed for speed From food to flowers and gifts, our hyperlocal bike courier services are built to accelerate your order deliveries as well as your business growth. ## Same-day delivery Deliver in hours with the closest rider assigned to you in minutes. ## Economical pricing Ship at discounted rates with transparent billing & no hidden charges. ## Satisfied customers Keep your customers notified at every milestone of their shipment’s journey. ## Frictionless integration Simply sync your orders with Shiprocket & schedule a pickup with our hyperlocal partner. ## Our hyperlocal courier partners *[Image: courier partner 1]* *[Image: courier partner 2]* *[Image: courier partner 3]* *[Image: courier partner 4]* *[Image: courier partner 5]* ## Ready to grow your local business? We’re ready to help. Start processing your hyperlocal orders in India effortlessly with Shiprocket and use our bike courier services to your advantage. [Book a shipment](https://app.shiprocket.in/register) ## Related to bike courier services ### [How To Set Up Your Business From Home?](https://www.shiprocket.in/blog/set-up-your-business-from-home/) Generally, when people think of setting up their business, they think about renting real estate, daily commutes, managing employees, and more. ### [How to Use Instagram Reels to Promote Your eCommerce Business](https://www.shiprocket.in/blog/instagram-reels-for-ecommerce-business/) Timing is everything when promoting your business on Instagram. Your post engagement depends on your timing. ### [How Can Branded Tracking Pages Help Your Business?](https://www.shiprocket.in/blog/branded-tracking-pages/) Modern consumers expect a streamlined, user-friendly experience from when they land on your eCommerce site to the moment packages arrive. ## Frequently asked questions **How far can I deliver my shipments with bike parcel service?** You can deliver shipments anywhere around 200 kilometers. **How to I set up bike courier service?** All you need to do is schedule a pickup with one of our hyperlocal courier partners on the Shiprocket platform. [Know more](https://app.shiprocket.in/register) **Will my shipments be delivered on the same day?** Yes, our bike parcel services will help you deliver your shipments in hours. --- ## https://www.shiprocket.in/revprotect-shiprocket/ --- title: RevProtect by Shiprocket | Predictable Revenue Protection url: https://www.shiprocket.in/revprotect-shiprocket/ description: Safeguard your revenue from delayed deliveries and RTOs with RevProtect. Get instant refunds up to ₹99 and 50% of order value (up to ₹499). last_updated: 2023-10-11 source: webpage --- # Protect Your Revenue with RevProtect Every delayed delivery or RTO eats into your profits. With RevProtect, you get freight refunds and up to 50% of your order value back — automatically. No claims, no paperwork, just predictable revenue every month. [Activate RevProtect Now](https://app.shiprocket.in/seller/settings/value-added-services/rev-protect) ## How Does RevProtect Work? - **Activate Once**: Enable RevProtect in your Company Settings — it applies automatically to all eligible shipments. - **We Track for Delays**: Shiprocket monitors each shipment against its Estimated Delivery Date (EDD). - **Get Instant Credits**: For delayed deliveries, you get an automatic freight refund (up to ₹99). For delayed RTOs, you also receive 50% of the order value (up to ₹499). [Start Protecting My Orders](https://app.shiprocket.in/seller/settings/value-added-services/rev-protect) ## How Can You Opt For RevProtect? Choose the Easiest Way to Secure Your Shipments: - **Company-Wide Activation**: Enable RevProtect in your Company Settings and protect all eligible shipments instantly. - **Toggle Off Anytime**: Want to stop? Disable it whenever you like — no lock-in, no hassle. ## What You Get with RevProtect - **Recover 50% of Order Value**: Get 50% of the order value (up to ₹499) plus freight charges (up to ₹99) for delayed RTO shipments. - **Freight Charge Refund**: Get a 100% freight refund (up to ₹99) when delivery is delayed beyond EDD. - **Complimentary Delivery Boost**: AI-powered reattempts and real-time buyer–courier nudges to maximize successful deliveries. - **Free Notify Service**: Send proactive WhatsApp updates to buyers at every stage of their delivery journey. [Secure My Revenue Now](https://app.shiprocket.in/seller/settings/value-added-services/rev-protect) ## Coverage & Eligibility Details - **Delay Definition**: No delivery attempt on or before the Estimated Delivery Date = Delay. - **Claim Limits**: Up to ₹499 for order value recovery + ₹99 freight refund. - **When Credits Are Issued**: Once shipment is marked Delivered or RTO. - **Wallet Credit Rules**: Credits usable only for future shipments (non-transferable, non-withdrawable). - **Exclusions**: Dangerous goods, seller-caused delays, late handovers. ## Frequently Asked Questions **How much does RevProtect cost?** RevProtect costs ₹39 + taxes per shipment. For a minimal fee, you protect yourself from unpredictable losses caused by delays and RTOs. **When will I get my refund?** Refunds are credited to your Shiprocket wallet automatically once the shipment is either delivered or marked as RTO. No claims or follow-ups needed. **What counts as a delay?** If no delivery attempt is made on or before the Estimated Delivery Date (EDD), the shipment is considered delayed. If an attempt is made on time, it’s not treated as delayed, even if delivery happens later. **How does the freight refund work?** For delayed deliveries: a full freight refund (up to ₹99). For delayed RTOs: 50% of the order value (up to ₹499) + freight refund. **Can I turn off RevProtect later?** Yes, you can disable RevProtect anytime from your Company Settings. Future shipments won’t be covered, but past ones already enrolled will still be eligible for credits. **Where will I get my refund?** Refunds are credited to your Shiprocket wallet. These can be used for future shipping costs within the platform. **Are there any exceptions to coverage?** Yes. RevProtect does not cover: - Shipments not dispatched on time - Incorrectly packaged goods - Dangerous goods or prohibited categories [Enable RevProtect Today](https://app.shiprocket.in/seller/settings/value-added-services/rev-protect) --- ## https://www.shiprocket.in/contact/ --- title: Contact Shiprocket: Get Support & Answers to Your Questions url: https://www.shiprocket.in/contact/ description: Contact Us: If you have questions about Shiprocket, please don't hesitate to contact us. Please Call or email us, and we will help you. last_updated: 2023-11-02 source: webpage --- # Contact Shiprocket: Get Support & Answers to Your Questions ## Have any queries? We’re all ears! Our team is trained, equipped & ready to guide you from scratch to success. ## Contact Information - **Ring us up** [+91- 9711941080](tel:+919711941080) - **Write to us** [email protected] - **Visit us** [416, Phase III, Udyog Vihar, Sector 20, Gurugram, Haryana – 122008](https://goo.gl/maps/PpDDeDeXf4jUk5aF9) ## Shiprocket Customer Care Go to the Shiprocket customer care self-help page for instant answers to frequently asked questions. [Ask Now](/faq/) ## How does our customer grievance policy work? While we believe in providing you with the best experience, you can always tell us how we can improve our services. We’ll be more than happy to assist you. ### LEVEL 1 **Customer support** Contact the Shiprocket customer care team & get an online resolution to your queries/complaints across channels, including chat. Our team will address your concern within 5 business days from receipt. [Contact customer support](#) ### LEVEL 2 **Customer service escalation** If you feel like your concern is not addressed within the promised timeline, or you are dissatisfied with the response from Level 1, you can reach out to our escalation team. We will respond to you within 3 business days of receipt of your email. **Our Escalation Manager** Abhinav Singh Email ID: [email protected] ### LEVEL 3 **Grievance Officer/ Nodal Officer** If your query remains unresolved, you can further escalate the matter to our grievance officer/ nodal officer with the details of your interaction with the escalation manager. We will respond within 3 business days of receipt of your email. **Nodal Officer** Ashish Sabharwal Email ID: [email protected] ## Ready to begin your growth journey? Start without a platform fee. No hidden charges. [Sign up for free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/business-loan-emi-calculator/ --- title: Business Loan EMI Calculator | Easy Loan Repayment Estimates - Shiprocket Capital url: https://www.shiprocket.in/business-loan-emi-calculator/ description: Calculate your business loan EMI with ease using Shiprocket's Business Loan EMI Calculator. Get accurate estimates for your loan repayments. last_updated: 2023-10-11 source: webpage --- # Business Loan EMI Calculator Instantly estimate your monthly outgo. [Calculate now](#calclateEMI) ## Check your loan terms in 3 steps 1. *[Image: Step 1]* 2. *[Image: Step 2]* 3. *[Image: Step 3]* ## Calculate EMI ### Loan Amount - **Loan Amount**: ₹1,000,000 - **Rate of Interest (p.a)**: 6.5% - **Loan Tenure**: 5 years **Your total payment will be**: ₹11,73,968.89 - **Monthly EMI**: ₹19,566.15 - **Total Interest**: ₹1,73,968.89 - **Principal Amount**: ₹10,00,000.00 **Disclaimer**: This EMI Loan Calculator solely serves as a representation tool. It does not constitute an offer or solicitation for financial transactions. Results are subject to various factors, including the assumptions you provide. Shiprocket or any of its affiliates/group companies shall not be responsible for any loss or damage that may arise to any person from any inadvertent errors in the EMI Calculator's information. ## Master your Finances - **Financial preparedness**: Understand the affordability of the loan and align it with your financial capabilities. - **Budget management**: Assess how the loan fits into your monthly budget, preventing financial strain. - **Interest awareness**: Get the total interest payments over the loan tenure and make informed decisions. - **Smart decision-making**: Compare different loan options and choose the one that best suits your financial goals. ## A quick guide to business loan EMI EMI stands for Equated Monthly Instalment, the fixed monthly payment for repaying a loan over a specific duration. It covers both the principal loan amount and the interest. For a business loan, this monthly payment is called a business loan EMI. ## Key variables in business loan EMI - **Principal Loan Amount**: The initial sum borrowed, influencing monthly instalments; higher amounts result in increased installments. - **Interest Rate**: The percentage charged on the borrowed amount, influenced by credit performance and business track record. - **Loan Tenure**: The duration agreed upon for repayment, affecting monthly instalments; shorter tenures increase EMIs but reduce interest. ## Frequently Asked Questions **What purpose does a business loan EMI calculator serve?** An invoice is a bill that requests payment for products or services, detailing what was purchased, its cost, and the total amount due. **What is the EMI for a ₹10 lakh business loan for 2 years at 15%?** The actual monthly EMI may vary depending on the financing agency or bank, as certain charges can differ. Based on the provided figures, you can expect a monthly EMI of around ₹48,000. **What is the formula to calculate business loan EMI?** EMI = P x r x (1+r)^n / (1+r)^n-1 Where: - **P** is the principal loan amount (₹10,00,000), - **r** is the monthly interest rate, - **n** is the loan tenure in months **Who is eligible for a business loan?** - Self-employed individual - Private limited company - Limited liability partnership firm - Proprietorship firm - Partnership firm - Hindu united family - Trusts and societies [Apply Now](https://www.shiprocket.in/capital/) --- ## https://www.shiprocket.in/computer-courier-services/ --- title: Computer Courier Service in India | Fast & Secure Delivery - Shiprocket url: https://www.shiprocket.in/computer-courier-services/ description: Ship computers, laptops, and IT equipment safely across India with Shiprocket’s dedicated computer courier service. last_updated: 2023-10-11 source: webpage --- # Fast & Secure Computer Courier Services in India Make fast and secure deliveries of computers and accessories across India with our reliable Computer Courier Services. ## Building Success Stories with 3 Lakh+ eCommerce Brands ## Best Computer Courier Service at Unmatched Speed Ship and deliver computer equipment the same day with Shiprocket’s intelligent and AI-powered systems. Safely deliver heavy shipments within hours to customers in need. ## Shipping Rate Calculator Courier charges vary based on package weight, delivery speed, and courier partner. Use our Shipping Rate Calculator to quickly check rates and choose the best, most cost-effective option for your business. ## Who Should Consider Using Fast Computer Courier Services? Businesses in the computer and IT equipment industries must use fast computer courier service instead of standard 4-5 days delivery. Delays in the delivery of computer parts can stall work in offices, especially in emergencies. Shiprocket provides same-day or next-day delivery to meet the urgent needs of businesses that need computers or related parts delivered. We ship and quickly deliver: - Laptops - Hard Drives - CPU’s - Printers - USB’s - Motherboards - Servers - Networking Equipment ## Why Choose Shiprocket Computer Courier Service? With Shiprocket, computer and IT industry businesses can ensure speedy deliveries that meet your specific needs without compromising quality. - **Shipping for All Computer Equipment Types**: From laptops to networking equipment, deliver computer and IT equipment quickly. - **Specialised Handling of Fragile Equipment**: Leave sensitive computer equipment in safe hands and ensure damage-free delivery. - **Live Shipment Status Notifications**: Track orders and receive real-time order status updates instantly at every step. - **Wide Domestic Delivery Network**: Ensure fast and efficient courier services with our expansive delivery network across India. - **Same/Next-day Quick Delivery**: Experience the best computer parts delivery within 24 hours and accelerate your shipping. - **Secure, Safe, and Monitored Transit**: With appropriate packaging, insurance, and tracking included, rest assured that your order will be delivered safely. - **Competitive Rates for High Quality Service**: Get the best computer courier services at unmatched speeds with our cost-effective solutions. - **AI-Driven Logistics for High Performance**: Our AI-powered systems optimise delivery routes, reduce transit times and avoid delays. ## Our Core Strengths - **1.5 Lakh Businesses/Sellers Annually** - **19,000+ Unique Pin codes Nationwide** - **220+ Countries and Territories Globally** - **25+ Courier Partners** - **220+ Digital Channel Integrations** - **10 Lakh+ Transactions Enabled Daily** ## Make Diligent Computer Parts Deliveries with Intelligent Systems Our AI-powered logistics, real-time tracking, and secure packaging ensure that your equipment reaches its destination safely and on time. Whether you need same-day or next-day delivery, Shiprocket provides the best and fastest computer courier service. ## Frequently Asked Questions **What types of computer equipment can Shiprocket deliver?** Shiprocket specialises in delivering a wide range of computer and IT equipment, including laptops, hard drives, motherboards, CPUs, servers, printers, USBs, and networking equipment. Our services cater to all kinds of sensitive and fragile devices. **Does Shiprocket offer any special rates for bulk shipments of computer equipment?** Shiprocket offers competitive rates and discounts if you need a bulk courier for computer equipment. Contact our support team for a custom quote depending on your shipping volume. **How quickly can you deliver computer parts?** Shiprocket provides fast computer courier services within 24 hours, offering same-day or next-day delivery, depending on your location and the shipping option you choose. **Can I use Shiprocket for one-time shipments, or is it only for regular business use?** Shiprocket is suitable for both one-time shipments and regular business use. Whether you’re a new or returning customer, our flexible services cater to your specific needs. **Do you have any weight or size restrictions for bulky computer equipment shipments?** Shiprocket accommodates most bulk order sizes. However, certain restrictions may apply based on the carrier chosen and the delivery location. Please check our guidelines or contact customer support for specific details. --- ## https://www.shiprocket.in/toys-courier-services/ --- title: Toys Courier Service in India | Safe, Fast & Affordable Toy Delivery url: https://www.shiprocket.in/toys-courier-services/ description: Ship toys across India with Shiprocket’s dedicated toys courier service. Enjoy express delivery, real-time tracking, and nationwide coverage. last_updated: 2023-10-11 source: webpage --- # Fast & Secure Toys Courier Service in India Delivering toys becomes a child’s play with Shiprocket! With our seamless logistics network, you can ensure timely delivery and pick-up of toys to meet your customers' expectations. ## Building Success Stories with 3 Lakh+ eCommerce Brands *List of partner logos* ## Delivery and Pick-Up of the Toys Made Easy Shiprocket simplifies the logistics process with convenient pick-up options for your toy shipments. Our team handles the delivery and pick-up of the toys efficiently so that you can provide your customers with a hassle-free delivery experience each time. *[Image: img]* ## Shipping Rate Calculator Courier charges vary based on package weight, delivery speed, and courier partner. Use our Shipping Rate Calculator to quickly check rates and choose the best, most cost-effective option for your business. ## Why Choose Shiprocket’s Toys Courier Services? Shiprocket offers reliable, fast shipping and specialised solutions for toy retailers, wholesalers, and manufacturers. - **Safe Handling**: Shiprocket ensures thoughtful packaging to avoid damage, handling every package with care. - **Broad Reach**: Our extensive courier network enables us to deliver toys across India, including remote areas. - **Live Courier Tracking**: Get complete visibility for you and your customers with our advanced tracking system. - **Budget-Friendly Rates**: Save on your shipping costs with our competitive pricing for toy delivery services. ## How Shiprocket Helps Your Business With Shiprocket, you can streamline your shipping process while maintaining customer satisfaction. ### Multiple Courier Partners Access a wide range of carriers to choose the best option for your toy shipments. ### Faster Deliveries Expedite your deliveries with our efficient network, ensuring customer satisfaction. ### COD Service Offer cash-on-delivery options to enhance your customers’ trust and boost sales. ## Our Core Strengths - **1.5 Lakh** Businesses/Sellers Annually - **19,000+** Unique Pin codes Nationwide - **220+** Countries and Territories Globally - **25+** Courier Partners - **220+** Digital Channel Integrations - **10 Lakh+** Transactions Enabled Daily ## Be the Best Player in the Industry with Shiprocket Toys Courier Service Transform your toy delivery process with Shiprocket’s toy courier services. Whether you’re shipping a single item or handling bulk orders, we provide your customers with seamless delivery experiences! ## Discover Our Blogs - [How to Manage Delivery Timelines in eCommerce for Faster Shipping](https://www.shiprocket.in/blog/delivery-timelines-shipping/) - [Convenience Fee: Meaning, Legal Rules & Business Use Cases](https://www.shiprocket.in/blog/convenience-fee/) - [From Order Placed to Order Delivered: Rethinking End-to-End eCommerce CX](https://www.shiprocket.in/blog/end-to-end-ecommerce-customer-experience-guide/) ## Frequently Asked Questions **Who can use your toy courier services?** Everyone from entrepreneurs managing a small online toy store to a large-scale operation can leverage Shiprocket’s courier service for their toy business. Our service is designed to simplify your logistics and caters to companies of all sizes. **How do you start the toy shipping process with Shiprocket?** Getting started with us is easy! Sign up on our platform, upload your shipment details, pick your preferred courier partner, and schedule a pick-up. **Does Shiprocket have a pick-up scheduling option for toy deliveries?** Shiprocket offers flexible pick-up options for your toy shipments. Our team will collect the toys from your location and ensure timely delivery. **When can I contact customer support for toy courier services?** Shiprocket provides 24/7 customer support to assist you with any queries or concerns regarding your toy shipments. **Are Shiprocket toy courier services suitable for my online toy business?** Shiprocket is ideal for online toy businesses. Our platform integrates with multiple eCommerce platforms and marketplaces, making it easier for you to manage your orders and shipments. --- ## https://www.shiprocket.in/sports-courier-services/ --- title: Sports Courier Service India | Ship Heavy & Bulky Sports Gear url: https://www.shiprocket.in/sports-courier-services/ description: Ship your sports gear safely with Shiprocket’s sports courier service. From cricket kits to gym equipment, and affordable rates. last_updated: 2023-10-11 source: webpage --- # Sports Courier Services in India Ship sports equipment effortlessly through Shiprocket’s sports courier service, ensuring fast, hassle-free and timely delivery. ## Building Success Stories with 3 Lakh+ eCommerce Brands *[Image: logo]* ## Why Do You Need Sports Courier Services? Sports goods are often heavy and come in various shapes and sizes, making bulk transport challenging, especially over long distances. Improper handling can risk damage, emphasising the need for specialised shipping solutions from experienced companies. Shiprocket provides the best solutions for shipping sports equipment safely. Our experts collaborate with sports businesses, teams, and organisations to ensure reliable delivery of equipment to events and destinations. *[Image: img]* ## Shipping Rate Calculator Courier charges from Delhi to Mumbai vary based on package weight, delivery speed, and courier partner. Use our Shipping Rate Calculator to quickly check rates and choose the best, most cost-effective option for your business. ## End-to-end Solutions for Shipping Sports Equipment Shiprocket offers comprehensive solutions for all sports courier needs, giving businesses unmatched convenience and confidence. ### Tech-enabled Bulk Shipping Ship sports equipment in bulk with our comprehensive B2B cargo shipping solutions. Our AI-oriented platform streamlines the entire sports equipment shipping process and your business operations. ### Expert Sports Equipment Handling Our skilled team can safely handle, store, and ship all types of sports equipment, including fragile sports gear. We use spacious shipping containers and durable packing materials to prevent damage during transit. ### Tireless 24/7 Customer Support We’re available 24/7, 365 days a year, to assist you throughout your shipping journey. Our team works relentlessly to tackle all your queries and issues related to in-transit shipments. Get prompt responses and solutions at any hour of the day. ### Warehousing Facility Storage and movement of sports goods require careful planning and a structured inventory management solution. With advanced tech solutions and a simplified order fulfillment process, we ensure effortless inventory management and on-time delivery for businesses. ## Why Choose Shiprocket’s Sports Courier Services? Manage and deliver shipments efficiently with Shiprocket’s quality services. - **Same/Next-day Delivery**: Get your sports cargo across the country within 24 hours in perfect condition. - **Bulk Order Creation**: Handle order surges effortlessly by quickly creating and managing multiple bulk orders on our platform. - **Advanced Tracking**: Monitor shipments anywhere and get real-time status updates with live tracking. - **Reduced RTO by 60%**: Enhance customer satisfaction with fast deliveries and decrease RTO rates. - **Lower Shipping Costs**: Reduce transportation costs by 20% by storing inventory closer to delivery locations. ## Our Core Strengths - **1.5 Lakh** Businesses/Sellers Annually - **19,000+** Unique Pin codes Nationwide - **220+** Countries and Territories Globally - **25+** Courier Partners - **220+** Digital Channel Integrations - **10 Lakh+** Transactions Enabled Daily ## Ready to experience the benefits of Shiprocket’s sports courier services? Trusted by 250000+ eCommerce businesses, we’re the perfect choice if you need a reliable sports courier service in India! [Book Shipment](https://app.shiprocket.in/login) ## Discover Our Blogs - [How to Manage Delivery Timelines in eCommerce for Faster Shipping](https://www.shiprocket.in/blog/delivery-timelines-shipping/) - [Convenience Fee: Meaning, Legal Rules & Business Use Cases](https://www.shiprocket.in/blog/convenience-fee/) - [From Order Placed to Order Delivered: Rethinking End-to-End eCommerce CX](https://www.shiprocket.in/blog/end-to-end-ecommerce-customer-experience-guide/) ## Frequently Asked Questions **Who Needs Sports Courier Services?** Any sports business, from small firms or gyms to larger sports organisations, may require sports equipment shipping. - Sports goods manufacturers and suppliers - Gymnasiums and sports clubs - Sports academies offering practice sessions. - Organisations executing sports tournaments. - Sports groups in schools, universities, and colleges **How to book a sports courier with Shiprocket?** Booking sports courier services with Shiprocket is easy! Just sign up on our platform, create an order, and choose your preferred delivery option and carrier. **Does Shiprocket offer any insurance coverage for sports goods shipments?** Shiprocket offers loss or damage cover to protect you against mishaps during the shipping journey. Contact our support team for details. **Which type of sports equipment can I ship through Shiprocket?** You can ship all kinds of sports equipment, from smaller items like cricket balls and gym weights to bulky goods like treadmills, rowing machines, or hockey gear. We can handle all sports items with care, including delicate ones. **What are your shipping charges for sports equipment?** The cost depends on the size, weight, distance and other such details of the shipment. Once you tell us your requirements, we can give you a fair price according to the specifics you provide. Our rates are budget-friendly, and our services are value for money. **Is there any size or weight limit for shipping sports equipment?** There are no strict limits. We specialise in handling bulk and heavy shipments comprising single items or multiple orders. --- ## https://www.shiprocket.in/fashion-courier-services/ --- title: Fashion Courier Services India | Reliable & Fast Clothing Delivery url: https://www.shiprocket.in/fashion-courier-services/ description: Deliver fashion products across India with Shiprocket’s expert fashion courier services. Get live tracking, & same/next-day delivery options. last_updated: 2023-10-06 source: webpage --- # Fashion Courier Services in India Make timely deliveries of fashion products anywhere in India with our reliable fashion courier services. [Ship Now](https://app.shiprocket.in/newlogin) ## Building Success Stories with 3 Lakh+ eCommerce Brands *[Image: logo]* ## Seamless & Swift Fashion Courier Service Fashion is an art, and so is delivering it! Shiprocket ensures your garments reach your customers’ doorstep in pristine condition, offering the fastest online clothing delivery experience. *[Image: img]* ## Shipping Rate Calculator Courier charges vary based on package weight, delivery speed, and courier partner. Use our Shipping Rate Calculator to quickly check rates and choose the best, most cost-effective option for your business. ## Why Choose Shiprocket for Fashion Courier Services? We understand the unique logistics demands of businesses in the fashion industry. Our services focus on quick shipping, high-quality service, and customer satisfaction. These are the key pillars that drive our fashion delivery services. - **AI-Powered Shipping Platform**: We use advanced AI technology to streamline everything from clothes shipping to tracking. - **Tailored Fashion Delivery Solutions**: Our fashion delivery services are flexible and versatile, designed to meet the needs of every fashion business. - **Pan-India Courier Network**: Our fashion logistics network covers over 19000+ pin codes. - **Overnight Clothes Delivery**: Our same/next-day fashion delivery services cover multiple locations nationwide. - **Transparent & Competitive Pricing**: Our fashion courier services come at affordable prices—without any hidden fees. - **Marketplace Integrations for Fashion Brands**: Shiprocket integrates seamlessly with leading marketplaces and online stores. ## Shiprocket Making Headlines *[Image: logo]* ## What Makes Shiprocket a Leader in Fashion Logistics? We make your business’s fashion logistics faster, smarter, and more efficient. - **Efficient Package Handling**: Every shipment is treated with care. - **Fastest & Reliable Delivery Options**: Choose from same-day, next-day, express, or standard delivery options. - **Round-the-clock Assistance**: Our customer support team is here 24/7. - **12+ Channel Integrations**: Easily integrate Shiprocket with your shopping carts and marketplaces. - **Multiple Order Creation**: Handle order surges easily. - **AI-enabled NDR Redressal**: Our AI assistant streamlines delivery validation and reattempts. - **Automated Courier recommendation**: Our AI-driven platform recommends the most suitable courier partner. ## Our Core Strengths - **1.5 Lakh Businesses/Sellers Annually** - **19,000+ Unique Pin codes Nationwide** - **220+ Countries and Territories Globally** - **25+ Courier Partners** - **220+ Digital Channel Integrations** - **10 Lakh+ Transactions Enabled Daily** ## Get Started with Shiprocket Fashion Courier Services Ready to streamline your fashion logistics? Sign up on Shiprocket’s platform for a seamless clothes delivery experience. [Sign Up Now](https://app.shiprocket.in/login) ## Discover Our Blogs - [How to Manage Delivery Timelines in eCommerce for Faster Shipping](https://www.shiprocket.in/blog/delivery-timelines-shipping/) - [Convenience Fee: Meaning, Legal Rules & Business Use Cases](https://www.shiprocket.in/blog/convenience-fee/) - [From Order Placed to Order Delivered: Rethinking End-to-End eCommerce CX](https://www.shiprocket.in/blog/end-to-end-ecommerce-customer-experience-guide/) ## Frequently Asked Questions **What kind of fashion items can I transport through Shiprocket?** You can ship almost anything, from everyday wear to high-end couture. We ensure your garments are carefully packed and delivered in perfect condition. **Can I track my shipments?** You can track your shipments in real-time, with live status updates sent to you via email and SMS throughout the journey. **How do you handle delicate or high-value garments?** We take special care with delicate or high-value garments by using premium packaging and handling. For added peace of mind, we also offer insurance options for valuable deliveries. **Can small boutique owners use Shiprocket’s fashion courier services?** Yes! Shiprocket handles shipments for fashion businesses of all sizes, from small boutiques to large luxury brands. **Can Shiprocket connect with my eCommerce store?** Shiprocket easily integrates with popular eCommerce platforms and marketplaces, so you can manage your orders and deliveries from one place without any hassle. --- ## https://www.shiprocket.in/food-and-beverage-courier-services/ --- title: Food & Beverage Courier Services India - Shiprocket url: https://www.shiprocket.in/food-and-beverage-courier-services/ description: Ship fresh foods, beverages, & perishable goods safely across India with Shiprocket’s food & beverage courier services. last_updated: 2023-10-11 source: webpage --- # Food & Beverage Courier Services in India Ensure timely and secure deliveries of food and beverages across India with our reliable Food & Beverage Parcel Services. ## Building Success Stories with 3 Lakh+ eCommerce Brands *[Image: logo]* ## Best-in-Town Food & Beverage Courier Services The food manufacturing industry requires fast movement of perishable goods for smooth operations. Shiprocket, with a countrywide courier network and advanced logistics, delivers food inventory quickly to urban-crowded and remotest locations. *[Image: img]* ## Shipping Rate Calculator Courier charges vary based on package weight, delivery speed, and courier partner. Use our Shipping Rate Calculator to quickly check rates and choose the best, most cost-effective option for your business. ## Why Do You Need Shiprocket’s Food & Beverage Courier Services? Choose Shiprocket’s efficient, quick, and fully optimized food & beverage courier delivery services to be at the top of your game. - **Minimised Waste and Loss**: Save costs by reducing perishable-items waste and loss with Shiprocket same-day delivery services. - **Advance Production Planning**: Plan manufacturing schedules in advance, ensuring food retailers can sell products to customers before expiry dates. - **Higher Customer Satisfaction**: Prioritize safe and timely food product deliveries with Shiprocket to delight customers. - **Secure Handling with Experts**: Manage large food & beverage shipments effortlessly with Shiprocket’s efficient team and avoid damage and spills. - **Capacity to Fulfill Demand Surges**: Scale up with Shiprocket’s food product delivery services as your orders spike, especially during seasonal or festive periods. ## Features of Shiprocket Food Products Delivery Service Shiprocket offers additional specialized features to complement its core services, ensuring the food manufacturing industry can meet its logistics needs precisely and efficiently. - **Temperature-Sensitive Shipping Labels**: Ensure easy identification and handling of temperature-sensitive products with our specialized labeling systems. - **Eco-Friendly Delivery Options**: Reduce environmental impact with our green logistics solutions, including sustainable packaging variants. - **AI-Powered Route Optimisation**: Use advanced technology to identify the fastest and best delivery routes, save time and ensure freshness for perishable goods. - **Integration with Retail and eCommerce Platforms**: Ensure smooth order processing and effortlessly integrate your store with Shiprocket’s user-friendly online platform. - **Industry-Specific Insights and Reporting**: Access detailed analytics and reports on delivery performance, optimize processes and improve service quality. - **Multi-Pickup and Drop-Off Capabilities**: Seamlessly handle multiple deliveries with Shiprocket and optimize logistics for complex supply chains. - **24/7 Customer Service**: Receive round-the-clock assistance from our support team, ensure quick issue resolution and courier food items hassle-free. - **Customisable Delivery Options**: Tailor your delivery schedules to suit specific customer requirements, including flexible time slots and priority services. ## Our Core Strengths - **1.5 Lakh Businesses/Sellers Annually** - **19,000+ Unique Pin codes Nationwide** - **220+ Countries and Territories Globally** - **25+ Courier Partners** - **220+ Digital Channel Integrations** - **10 Lakh+ Transactions Enabled Daily** ## Build a Food & Beverage Empire with Shiprocket’s Impeccable Courier Services Shiprocket meets your food product delivery needs with care, efficiency, and innovation. Deliver with confidence and maintain a competitive edge in the fast-food manufacturing market. ## Frequently Asked Questions **Can you manage high-volume orders for the food manufacturing industry?** With its scalable solutions and extensive courier network, Shiprocket can easily handle large shipments, fulfilling demand surges during festive seasons or at any other time. **Are your courier services suitable for fast food manufacturing delivery?** Shiprocket’s express and same-day delivery options and AI-powered route optimization enable fast food manufacturers to deliver food items quickly and safely. **Do you provide tracking options for food manufacturing delivery?** Shiprocket has a real-time tracking feature enabled for all shipments. This feature allows you to monitor your shipment and receive live status notifications via email and SMS. **What are the cost benefits of using Shiprocket to courier food items?** Shiprocket offers competitive pricing, reducing logistics costs while minimizing waste and loss of perishable goods through timely deliveries. To get an estimate, use our cost calculator or [contact our team](https://www.shiprocket.in/contact/). **Does Shiprocket comply with food safety regulations?** Shiprocket follows industry standards for food safety and hygiene, ensuring compliance with regulations and delivering food products in perfect condition. --- ## https://www.shiprocket.in/diwali-game/ --- title: Play Shiprocket Diwali Game – Win Rewards url: https://www.shiprocket.in/diwali-game/ description: Join the Shiprocket Diwali Game — collect coins, avoid bombs, top the leaderboard & unlock rewards. Exclusive to sellers & participants. last_updated: 2023-10-11 source: webpage --- # Play Shiprocket Diwali Game – Win Rewards Join the Shiprocket Diwali Game — collect coins, avoid bombs, top the leaderboard & unlock rewards. Exclusive to sellers & participants. ## Rewards - **50 Points**: Recharge ₹500 & get ₹1000 in wallet - **100 Points**: Recharge ₹1000 & get ₹2000 in wallet - **150 Points**: Recharge ₹2000 & get ₹2000 + Free Brand Boost - **200 Points**: Recharge ₹2000 & get ₹2000 + Free Brand Boost + Free WhatsApp Comms (1 month) ## Play, Win & Celebrate Grab coins, climb levels and unlock festive rewards. - **Collect Coins**: ![Image: Coin](https://sr-website-01.shiprocket.in/sr-website/coin-vzZfv2.svg) - **Dodge Bombs**: ![Image: Bomb](https://sr-website-01.shiprocket.in/sr-website/bomb-L6ZGv4.svg) - **Score High**: ![Image: Stars](https://sr-website-01.shiprocket.in/sr-website/score-star-m6p7nL.svg) - **Unlock Rewards**: ![Image: Reward](https://sr-website-01.shiprocket.in/sr-website/reward-E2HEHK.svg) ## Top the Leaderboard Compete with entrepreneurs across, score big, stay on top and make your festive run unforgettable. - **Track Your Rank**: See where you stand as scores keep rising - **Beat the Competition**: Outplay, outscore and push past rivals - **Set New Records**: Break milestones and own your spot - **Share the Glory**: Show off your rank and spread the festive cheer ## Stories of Growth This festive season, it’s not just about playing Growth Runner. - ![Image: Video 1](https://sr-website-01.shiprocket.in/sr-website/5-iQnRCg.webp) [Watch Video](https://www.youtube.com/watch?v=XVXG1kyVcNY&t=3s) - ![Image: Video 2](https://sr-website-01.shiprocket.in/sr-website/3-SmdGMg.webp) [Watch Video](https://www.youtube.com/watch?v=c5kjeRX2iSs) - ![Image: Video 3](https://sr-website-01.shiprocket.in/sr-website/4-oV4vF9.webp) [Watch Video](https://www.youtube.com/watch?v=PtYqb3LBLfc&t=29s) - ![Image: Video 4](https://sr-website-01.shiprocket.in/sr-website/1-DUIbiS.webp) [Watch Video](https://www.youtube.com/watch?v=qTtsewec5R0&t=4s) - ![Image: Video 5](https://sr-website-01.shiprocket.in/sr-website/2-dvaEmE.webp) [Watch Video](https://www.youtube.com/watch?v=FGULqPOwn3s&t=5s) ## Campaign Rules ### Gameplay - Growth Runner is a festive arcade-style game created by Shiprocket for engagement during the Diwali campaign. - Each player controls an avatar to collect coins and avoid bombs. - Players start with 3 lives. The game ends when all lives are lost or completes the game. ### Scoring - Each coin collected adds +1 points. - Each bomb hit reduces 1 life. - Game Over occurs when lives reach zero. ### Difficulty & Levels - The game starts at base speed (Level 1). - Speed and bomb density increase every 50 points. - Level milestones include 50 pts, 100 pts, 200 pts, and beyond. ### Rewards - Rewards are unlocked only if a player scores 2000 points or more. - Rewards are revealed via a digital scratch card after the player submits the required form. - Rewards are non-transferable, cannot be exchanged for cash, and are subject to availability. ### Leaderboard - High scores may appear on the campaign leaderboard. - Rankings are based on valid gameplay scores only. ### Eligibility - Open to Shiprocket sellers and campaign participants only. - Each participant can play multiple times, but rewards can only be claimed once per verified account. ### General - Shiprocket reserves the right to modify, suspend, or terminate the game or rewards at any time without prior notice. - In case of disputes, Shiprocket’s decision will be final and binding. - By playing Growth Runner, participants agree to these Terms & Conditions. ### Terms & Conditions - [Check here](https://www.shiprocket.in/diwali-game/terms-conditions/) --- ## https://www.shiprocket.in/auto-parts-delivery-services/ --- title: Auto Parts Delivery India | Secure, Fast Automotive Shipping url: https://www.shiprocket.in/auto-parts-delivery-services/ description: Deliver auto parts anywhere in India with Shiprocket’s fast courier service. Enjoy same-day pickup, real-time tracking, and wide coverage. last_updated: 2023-10-11 source: webpage --- # Reliable Auto Parts Delivery Services in India Make timely deliveries of Auto Parts to anywhere in India with our reliable Auto Parts Delivery Services. [Ship Now](https://app.shiprocket.in/newlogin) ## Building Success Stories with 3 Lakh+ eCommerce Brands *[Image: logo]* ## Quick, Safe, & Effortless Auto Parts Delivery Nationwide Find best-in-industry auto parts delivery services with Shiprocket’s decades of shipping experience. Transport auto parts locally and over long distances safely and hassle-free in the shortest time. *[Image: img]* ## Shipping Rate Calculator Courier charges vary based on package weight, delivery speed, and courier partner. Use our Shipping Rate Calculator to quickly check rates and choose the best, most cost-effective option for your business. ## Why Use Shiprocket’s Auto Parts Courier Services? - **Speedy & Safe Auto Parts Delivery** Businesses in the automotive industry that deliver auto parts frequently need a fast and reliable shipping service to keep their customers happy. Shiprocket is your perfect partner for ensuring quick and reliable delivery of auto parts – whether it’s overnight or within a few days. - **Customised Car Parts Courier Options** We focus on creating tailored solutions that align with your specific budget and service needs. Our customised plans are designed to provide affordable yet reliable delivery services. - **Advanced Technology to Optimise Auto Parts Delivery** Our platform is simple and easy to use. It offers AI-powered marketing tools, automated workflows, and real-time tracking for a seamless delivery experience. You can book, transport, track, and manage all shipments from a single platform. - **Cost-effective Solutions for Auto Parts Shipping** You never have to worry about any hidden charges or high shipping costs with Shiprocket’s transparent and reasonable pricing, suiting every budget. More than 3 Lakh eCommerce brands, including small and large enterprises, trust us with their shipments. - **24/7 Consistent Customer Support** With our profound experience in the logistics industry, we understand that supply chains may operate beyond standard working hours. That’s why we offer round-the-clock support with our team of dedicated managers and customer service experts. ## Features of Our Auto Parts Delivery Services - **Schedule Delivery** No more restricted delivery windows! Book deliveries in off-hours (11:00 PM – 08:00 AM). - **Same/Next-Day Delivery** Get time-sensitive/urgent auto parts shipments across cities and locally within 24 hours. - **Careful Handling** Our specialised car parts courier services can efficiently handle fragile shipments. - **Wider Reach** We have an extensive shipping network, covering 19000+ pin codes nationwide. - **Affordable Rates** Reduce your shipping costs by up to 40% with Shiprocket’s pocket-friendly prices. - **Convenience** Our AI-powered platform helps you book, ship, and track packages in a few clicks. - **Multiple Trusted Carriers** We bring you a network of 17+ experienced and reliable carriers for seamless delivery. - **Secure and Reliable Service** All our experienced professionals are licensed, background-checked, and insured. ## Start Shipping with Shiprocket’s Auto Parts Delivery Services Whether you’re a small or high-volume shipper, Shiprocket simplifies auto parts delivery for you. We provide the best on-demand services and end-to-end shipping solutions to transport bulky or small shipments countrywide. [Book Shipment](https://app.shiprocket.in/login) ## Frequently Asked Questions **What types of auto parts do you ship?** With our dedicated auto parts delivery services, you can ship a wide range of auto parts, including bulky items like engines and tyres and smaller components such as brake pads, filters, and electronic parts. **Can I send fragile auto parts safely through Shiprocket?** Shiprocket has secure packaging options to protect the shipment’s items and a network of expert carriers trained to handle fragile shipments with precision and care. **Can I schedule deliveries for specific times?** Shiprocket allows you to choose convenient timelines beyond routine working hours. You can schedule time-bound deliveries even during off-hours, between 11:00 pm to 8:00 am. **What is the cost of your auto parts delivery services?** The cost is based on the weight, dimensions, distances travelled and specifics of your shipment. With Shiprocket auto parts delivery services, you always get a fair and transparent price without any hidden fees. **Are there any weight restrictions on Shiprocket’s auto parts delivery?** We ship auto parts of various sizes and weights, with weight restrictions depending on the carrier and service you select. [Contact our team](https://www.shiprocket.in/contact/) for more details. --- ## https://www.shiprocket.in/about-us/ --- title: About Us: Shiprocket.in - Best Courier Services For eCommerce url: https://www.shiprocket.in/about-us/ description: You can learn more about Shiprocket, our founders and team that strive to keep eCommerce shipping as easy as possible. We wish to offer the best shipping solution. last_updated: 2023-11-24 source: webpage --- # About Us ## We’re on a mission to make eCommerce simple, accessible and trustworthy We enable eCommerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more. Our platform leverages data, workflows and supply chains at scale, providing you with just about everything you need to provide a delightful customer experience. [Explore solutions](https://www.shiprocket.in/shipping/) ## Supporting more than 2.5 Lakh digital retailers *[Image: img]* ## One-stop solution to achieve your dream ### Step 1 **17+** Courier Partners Wide selection of courier partners to choose from as per your business needs. ### Step 2 **19000+** Serviceable Pin Codes Extensive coverage with delivery services available all over the country. ### Step 3 **220+** Countries and Territories Global reach with effortless and affordable international shipping services. ### Step 4 **42+** Fulfillment Centers Numerous fulfillment centers strategically located for efficient order processing and delivery. ### Step 5 **$5 Billion+** Annual GMV Contribution Supporting eCommerce businesses in driving unprecedented business growth. ### Step 6 **2.2 Lakh+** shipments daily Easy order management, simplified shipping and quick deliveries. ## Our Culture ### Value that Drive Us Forward - **Get ship done** Executing goals without getting stuck in the functional divisions. - **Challenge the status quo** Consistently looking for innovative, better and newer ways to solve problems. - **Commit to excellence** Thinking of the bigger picture and delivering high-quality outcomes. - **Be humble and respectful** Being empathetic to the needs and the circumstances of others. - **Deliver unexpected delight** Surprising users with delightful experiences across products, interactions and services. ## Our Story ### 10 years passed, 1000 miles to go - **2012** *SmartStore* is launched with *Da Milano, Globalite Sport and Tiekart* as one of the first customers. - **2013** *SmartStore* becomes *Kartrocket*, bags ₹1 Crore in seed funding. - **2014** *Kartrocket* crosses 1K customers and our Mobile App is up for grabs. - **2015** *Kraftly* is launched, while our customer base reaches 2K. - **2016** *Kraftly* does 50K Transactions/Month and *Kartrocket* records $1M as ARR. - **2017** *Shiprocket* is born and launched with an aim to democratize eCommerce shipping. - **2018** *Kraftly* becomes *Shiprocket Social* and *Kartrocket* becomes *Shiprocket 360*. - **2019** Making it a progress-packed year, *Shiprocket* scales up to 1M+ Shipments/Month. - **2020** COVID brings business down by 95% but through tireless teamwork we ensure the timely delivery of essentials and turn EBITDA Positive with 3M+ Shipments/Month. *Shiprocket Fulfillment* is launched. - **2021** Shiprocket expands overseas, launches *Shiprocket Engage*, partners with *Rocketbox, Wigzo & Logibricks*, and secures $252M+ from PayPal Ventures, InfoEdge Ventures, Zomato, Temasek and more. - **2022** Shiprocket joins hands with *Pickrr*, and gets valued at around $1.2 Bn, becoming the country’s 106th unicorn. ## Join a World-class team Transforming the world of shipping by making it accessible to everyone. [Careers at Shiprocket](https://careers.shiprocket.in/) ## Let’s help you skyrocket your business [Explore now](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/pricing-plan-professionals/ --- title: Pricing Plan Professional - Shipping Rates in India - Shiprocket url: https://www.shiprocket.in/pricing-plan-professionals/ description: Choose a plan that supports and fuels your ecommerce business growth last_updated: 2023-11-24 source: webpage --- # Pricing Crafted for Businesses of All Sizes Choose a plan that supports and fuels your ecommerce business growth. ## Monthly Billing ### Advanced *[Image: Advanced Plan]* Best for sellers who ship up to 300 shipments in a month **Pricing** Rs. 2000/Month - Shipping Rates Start at Rs 23/500gms - 11+ Ecommerce Channel Integrations - Automated Order Sync - International Shipping - Training & Setup Assistance - Access to API - Upto 10000 SKUs Management [Get Started](https://app.shiprocket.in/register) ### Pro *[Image: Pro Plan]* Best for sellers who ship up to 1000 shipments in a month **Pricing** Rs. 3000/Month - Shipping Rates Start at Rs 20/500gms - 11+ Ecommerce Channel Integrations - Automated Order Sync - International Shipping - Training & Setup Assistance - Access to API - Upto 25000 SKUs Management [Get Started](https://app.shiprocket.in/register) ## Quarterly Billing ### Basic *[Image: Basic Plan]* Best for sellers who ship up to 100 shipments in a month **Pricing** Rs. 3000 - Shipping Rates Start at Rs 25/500gms - 2 Ecommerce Channel Integrations [Get Started](https://app.shiprocket.in/register) ### Advanced *[Image: Advanced Plan]* Best for sellers who ship up to 300 shipments in a month **Pricing** ~~Rs. 6000~~ Rs. 5700 (5% off) - Shipping Rates Start at Rs 23/500gms - 11+ Ecommerce Channel Integrations - Automated Order Sync - International Shipping - Training & Setup Assistance - Access to API - Upto 10000 SKUs Management [Get Started](https://app.shiprocket.in/register) ### Pro *[Image: Pro Plan]* Best for sellers who ship up to 1000 shipments in a month **Pricing** ~~Rs. 9000~~ Rs. 8550 (5% off) - Shipping Rates Start at Rs 20/500gms - 11+ Ecommerce Channel Integrations - Automated Order Sync - International Shipping - Training & Setup Assistance - Access to API - Upto 25000 SKUs Management [Get Started](https://app.shiprocket.in/register) ## Frequently Asked Questions **What all plans are included in the professional plan?** The professional plan includes Basic, Advanced, and Pro plans. There are different charges based on the monthly, quarterly, half-yearly, and annual billing cycles. [Learn More](https://www.shiprocket.in/pricing-plan-professionals/) **None of the plans match my need. How can I use Shiprocket?** To get a customized plan for your eCommerce shipping needs, you can consult with one of our shipping experts and they will get you started. [Start Now](https://www.shiprocket.in/enterprise/) **What are the basic features included with the Shiprocket plans?** All the plans contain the essentials like 17+ courier partners, automated shipment tracking, live rate calculator, multi pickup location, COD reconciliation, bulk order processing, etc. --- ## https://www.shiprocket.in/contactless-delivery/ --- title: Contactless Delivery With Multiple Courier Partners - Shiprocket url: https://www.shiprocket.in/contactless-delivery/ description: Boost your chances of timely order deliveries with the facility of multiple courier partners. Choose from 17+ leading courier partners on a single platform and ship safely with no contact delivery. last_updated: 2023-11-29 source: webpage --- # Contactless Delivery With Multiple Courier Options Boost your chances of timely order deliveries with the facility of multiple courier partners. Choose from 17+ leading courier partners on a single platform and ship safely with no contact delivery. ## Battle Out COVID-19 With Multiple Shipping Partners Maintain the efficiency of your business by integrating with the most excellent shipping companies that handle a significant proportion of eCommerce shipments in India and the rest of the world. ### Contactless Delivery Ensure the well-being of your end-customers with the facility of no contact delivery. Ship orders (up to 30kg) safely to your customers without any risk of contamination. Our courier partners take all precautionary measures while delivering to your buyers amid Covid-19 spread. ### Increased Reach You cover more regions with multiple courier partners without requiring to turn down customers based on remote pin codes. Regardless of their place of residence, you can make the delivery possible through a courier partner who covers that area. Having local partners’ area wise significantly increases your reach to your potential customers. Besides, this increased reach is sure to enhance your customer database over some time. ### Faster Speed With local courier partners, you can deliver your products to your customers faster than ever before. In case of having multiple partners operational in the same area, you can choose the most suitable courier partner that delivers orders in the least time by our AI-backed [Recommendation Engine](https://www.shiprocket.in/features/recommendation-engine/). ### Lower Shipping Cost Get more flexibility by comparing shipping rates among multiple courier partners. Make the best selection with the help of our Recommendation Engine and ship orders at the lowest rates. Also, calculate the shipping rates beforehand through our free [Rate Calculator](https://www.shiprocket.in/shipping-rate-calculator/) based on their volumetric weight, COD availability, dimensions, and the distance between the pick-up and delivery locations. ## Have a Reliable Backup for Contingencies Handle peak season rush and unanticipated emergencies by having a reliable backup to get the job done. - **Maximum Pin-Codes Coverage**: Ship orders to over 26000 pin codes in India and across 220 countries* - **Advanced Recommendation Engine**: Choose the ideal courier partner with the lowest shipping rates and the fastest delivery time. - **Dedicated Support Team**: Get priority resolutions to your queries with our steadfast customer support team. ## Ship Essential Products to Your Buyers Amidst COVID-19 [Register For Free](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/mobile-app/ --- title: Shiprocket Mobile App: Download On Your Android & iOS Devices url: https://www.shiprocket.in/mobile-app/ description: Shiprocket's logistics app helps you simplify and optimize your ecommerce operations. Our mobile app makes it easy to manage shipments, track deliveries, and stay connected with your customers. last_updated: 2023-10-11 source: webpage --- # Mobile shipping app Shiprocket app allows you to process orders from anywhere at any time using your phone and ship them on the go. *[Image: download on App Store]* *[Image: download on Google Play]* ## Wherever you go, take your business with you Keep shipping even when you’re away. For your busy days, the Shiprocket app has got you covered. ## Features - **Calculate cost** Estimate shipping rates beforehand using an in-built rate calculator. - **Automate shipping** Sync orders across channels and process them faster with automatic documentation. - **Track orders** Never lose track of your shipments with real-time order tracking. - **Analyse performance** Get actionable insights and make data-driven decisions. ## Simplifying Shipping For Growing Brands Shiprocket’s mobile app comes to your rescue. It’s simple, has an easy-to-use interface, and helps you manage your shipping operations more conveniently than ever through automated workflows. ## India’s trusted shipping app - **App Store**: 4.1 *[Image: Stars]* [Download on App Store](https://shiprocket.app.link/0ik6V38cSwb) - **Play Store**: 4.3 *[Image: Stars]* [Download on Google Play](https://shiprocket.app.link/0ik6V38cSwb) ## Testimonials - **Ankur Mittal, Founder of Swasthya Shopee** "We sell ayurvedic and OTC products all over India. Shiprocket is a one-stop solution for your complete business. It helped us double our business in a month as our delivery areas increased. Our quality of logistics increased. There was a boost in our sales because of on-time delivery. Couldn't have been happier, honestly." - **Himanshu Lunagaria, Founder of Covervilla** "We sell mobile covers and cases online. Shiprocket is not limited to being a logistics solution. It also has a unique feature - Courier Recommendation Engine. It helps compare prices, reviews, and features among multiple courier partners and recommends the most economical way to ship. This has helped me maximize my deliveries." - **Priyanka Gusain, Founder, Zubiya** "With Shiprocket, shipping errors have really reduced. Also, it has become easier to integrate my order, import orders, and ship products. Will recommend it to every eCommerce store!" ## Frequently Asked Questions **Why should I use the Shiprocket app for shipping?** Shiprocket mobile app makes shipping convenient with its user-friendly interface and automated workflows. **How much does the Shiprocket app cost?** You can download the app for free and pay as you ship. Rates start at ₹20/500gms. **How much time does it take to get started?** Download the app, recharge your wallet, integrate your channels, add your orders and you’re all set. ## Download for free Use the Shiprocket app to ship to more than 19000 pin codes in India with just a few taps. *[Image: download on App Store]* *[Image: download on Google Play]* --- ## https://www.shiprocket.in/prime/ --- title: Shiprocket Prime: Experience Premium Shipping Solutions url: https://www.shiprocket.in/prime/ description: Shiprocket Prime offers premium shipping solutions for e-commerce businesses. Sign up now for fast, reliable, and affordable deliveries! last_updated: 2023-10-11 source: webpage --- # 90%+ delivery attempt rate or your money back* Upgrade to our exclusive and **invite-only shipping solution** for a next-level shipping experience. Stay ahead of delivery deadlines, enjoy the best shipping rates, access free tools, and much more. [Request an invite](https://app.shiprocket.in/register) ## Have our expert by your side - **Prioritised assistance** - **Faster delivery** - **Delighted customers** ## Save money, time and effort Receive end-to-end assistance, access next-gen tools, and everything you need for limitless eCommerce growth. ### Single point of contact Have a dedicated contact person for streamlined communication and quick query resolution. ### Strategic guidance Get expert advice to optimise shipping processes and reduce costs based on industry insights. ### Customised shipping Get shipping solutions tuned to your business needs, including packaging and delivery options. ### Smart courier selection Get the best courier partner for every shipment and consistently deliver excellence. ### Single price across couriers Access unified pricing across multiple couriers for better cost management. ### Special requests Have your unique shipping needs fulfilled seamlessly, including specific packaging, delivery schedules, and more. ## Pair your business with all things top-notch - **Money-back guarantee** - 90%+ delivery attempt success rate* - Money back if the threshold is not met - Minimum return-to-origin cases - **Streamlined operations** - Smoother and error-free workflows - Optimised adherence to SOPs - Consistently up-and-running processes - **Lowest shipping rates** - Practical and efficient transport modes - Direct routing to avoid unnecessary stops and detours - Lower weight discrepancies and dimensional charges - **Maximum profitability** - Data-driven revenue insights - Tailored guidance for scalability - Reduced risk of delay, damage, or disruption ## Never wait on hold again - **Streamlined returns** - **Prompt query resolution** - **Proactive communication** [Request an invite](https://app.shiprocket.in/register) ## Transform the way you deliver ### Without Shiprocket Prime - Self-analysis of courier parameters - Non-specific courier selection - Varied shipping costs among couriers - No guarantee Delivery SLAs - Limited disruption management scope ### With Shiprocket Prime - Expert-led courier parameter analysis - Tailored courier selection - Uniform shipping costs across couriers - Guaranteed delivery SLAs - Effective disruption management and mitigation ## Ready to revamp your shipping experience? [Request an invite](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/refer-and-earn/ --- title: Refer and Earn up to 5000 - Invite Friends to Shiprocket url: https://www.shiprocket.in/refer-and-earn/ description: Earn rewards up to 5000 by referring friends to Shiprocket! Join now and start earning today. last_updated: 2023-11-02 source: webpage --- # Shiprocket Ambassador Program **Refer & Unlock the World of Rewards with Shiprocket!** Shiprocket’s Ambassador Program is a uniquely designed referral program that allows you to earn up to INR 5000 per successful referral. Grab this opportunity to boost your business with Shiprocket NOW! [Get Referral Code](https://app.shiprocket.in/referral) ## Want to Become an Affiliate Partner? If you are not a seller yourself but would like to refer others seller to us [Click Here](https://www.shiprocket.in/channel-partner/) ## Refer & Earn Exciting Benefits - **₹ 250** **First Recharge- Earn Rs 250** When the referee successfully signs up with Shiprocket and makes the first recharge. - **₹ 750** **Cross 10 Shipments- Earn Rs 750** When the referee crosses the milestone of 10 shipments. - **₹ 1000** **Cross 100 Shipments- Earn Rs 1000** When the referee achieves the milestone of 100 shipments. - **₹ 3000** **Cross 1000 Shipments- Earn Rs 3000** When the referee crosses the exceptional milestone of 1000 shipments. [Start Earning Now](https://app.shiprocket.in/referral) ## Get Started In 3 Simple Steps 1. **Share** Your **Unique Referral** Code 2. Your referee **signs up** and **recharges** the wallet 3. You **get rewarded** [Hurry Up! Refer Today](https://app.shiprocket.in/referral) ## Frequently Asked Questions **What is Shiprocket’s Ambassador Program?** It is an online referral program offered by Shiprocket for its existing eCommerce sellers to maximise profits. **Who is eligible for this program?** Existing sellers of Shiprocket are eligible for this program. **When will the referral reward be processed?** The referral amount will be settled on a fortnightly basis. **Who will be eligible for the referral reward if a person is referred by more than 1 referrer?** The referral reward will reflect in the wallet of the person whose invite was used for signing up in the first instance. **How many times can I share my referral code?** You can share your referral code as many times as you want. However, referral rewards can be earned up to a limit of INR 5000 per successfully referred seller. **How can I refer other sellers?** Copy and share your referral code with other sellers via WhatsApp/email and SMS. **Where can I see the earned rewards of the program?** Earned rewards will be reflected in the referrer’s Shiprocket wallet. --- ## https://www.shiprocket.in/showcase-your-brand/ --- title: Showcase Your Brand & Success Story in India - Shiprocket url: https://www.shiprocket.in/showcase-your-brand/ description: It has been our pleasure to serve you and help you provide the best-in-class delivery experience. Now, let the world hear from you. Showcase your success story. last_updated: 2023-10-11 source: webpage --- # Real Business, Real Stories It has been our pleasure to serve you and help you provide the best-in-class delivery experience. Now, let the world hear from you. Showcase your success story. ## Your Words Speak Volume - **40,000+** Happy Sellers - **75,000+** Orders Daily - **19,000+** Pin Codes Covered - **220** Countries ## Frequently Asked Questions **Can I share my business story here?** Yes. If you have been a Shiprocket customer, you can share your business growth story and how Shiprocket impacted your business. Just fill out the form to get started. **Will this story be published anywhere?** We will use the information you share to create case studies and blogs to ensure that your story is seen and read by our followers. **Do I need to pay anything for sharing my story?** No. You just need to fill out the form and share your story. We don’t charge any money for sharing your story further. **How will this help my business?** When we share your story with the world, many more customers will get to know about your brand. This way, they can experience your product and come directly to your website. Also, with the assurance of shipping with Shiprocket, they will not hesitate to trust you faster. ## Trusted By Thousands Of Online Sellers [Sign-up For Free Account](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/sustainability/ --- title: Sustainability - Shiprocket url: https://www.shiprocket.in/sustainability/ description: Shiprocket, as a responsible organization, recognizes that “Sustainability” is an integral part of its business strategy, committed to creating long-term value for all stakeholders through sustainable business practices. last_updated: 2023-10-11 source: webpage --- # Shaping the future of eCommerce through ESG ## Our commitment Shiprocket, as a responsible organization, recognizes that “Sustainability” is an integral part of its business strategy, committed to creating long-term value for all stakeholders through sustainable business practices. We undertake comprehensive initiatives on the Environment, Social, and Governance (ESG) and have established ambitious ESG-related goals for ourselves. In order for commerce to thrive in the long run, our merchants, partners, communities, and planet must thrive as well. Therefore, we are dedicated to creating and supporting an ecosystem of inclusive entrepreneurship, innovation, and growth that makes it easier for businesses to start, run, and grow. We believe that the success of millions of independent business owners is crucial to global economic prosperity, and that every new business contributes more value to the world. Shiprocket’s commitment to ESG is reflected in its efforts to reduce its carbon footprint, promote the use of sustainable products and materials, and prioritize hunger, health, and safety. The company supports MSME entrepreneurship by creating an ecosystem that encourages innovation, growth, and inclusivity. Additionally, Shiprocket places a strong emphasis on data privacy and cyber security to ensure that its operations are conducted with the highest ethical and legal standards. Through its governance and institutionalization practices, Shiprocket strives to maintain transparency and accountability in its operations while promoting sustainability and social responsibility. We do all of the above by leveraging our technological strength and fostering an eco-system that delivers long-term value for all stakeholders. ## ESG pillars - **Reducing Carbon Footprint** - **Use of Sustainable products & Materials** - **Hunger, Health and Safety** - **Promoting MSME Entrepreneurship** - **Data privacy and Cyber Security** - **Governance & Institutionlization** ## ESG committee - **Saahil Goel** Chairman - **Tanmay Kumar** Member ## Our stakeholders Together we are: Bigger, better, stronger As a sustainable business, we strive to find a harmony between the expectation of our stakeholders and the objectives of our company. Our clients, employees, investors, partners, vendors, academic institutions, and local communities all have varying expectations from us. However, we are able to maintain this equilibrium through our sustainability strategy and effective engagement methodology. By constantly engaging in responsible and constructive activities and actions, we can extend our efforts towards achieving a sustainable future not just for ourselves, but also for our stakeholders. --- ## https://www.shiprocket.in/techsphere-2025/ --- title: Techsphere 2.0 url: https://www.shiprocket.in/techsphere-2025/ description: Unlock 50+ Tech-Led Innovations Built for the New-Age Seller last_updated: 2023-10-11 source: webpage --- # Techsphere 2.0 Unlock 50+ Tech-Led Innovations Built for the New-Age Seller ## Domestic Shipping ### Smarter Return Experience Enjoy smarter returns with 11 QC checks, bulk support, courier insights, and automated refunds across UPI, source accounts, payout links, store credits, and bank transfer methods. Shopify sync included. [READ MORE](https://app.shiprocket.in/seller/settings/returns/return-policy) *[Image: Flow Diagram]* ### Encourage Exchange Over Returns Let buyers request exchanges directly from tracking pages. Validity and variants are shown upfront. Works across bulk, single, and API-based exchange orders with auto-push to Shopify. [READ MORE](#) *[Image: Flow Diagram]* ### Shiprocket x Fynd Sync Automate fulfilment by integrating Fynd with Shiprocket. Get real-time sync for orders, inventory, and tracking to streamline operations and reduce logistics delays. [READ MORE](#) *[Image: Flow Diagram]* ### Self-Serve Label Customisation Create and customise shipping labels with your logo, sender information, and format preferences seamlessly and independently, right from the dashboard, without needing support or facing delays. [READ MORE](#) *[Image: Flow Diagram]* ### Enable Partial COD Payments Allow buyers to pay partly online and partly on delivery. Reduce RTOs, increase buyer commitment, and customise upfront payment via the panel for any order type. [READ MORE](#) *[Image: Flow Diagram]* ### Assignment & Pickup Fallback If a courier fails to get assigned or misses pickup, the system automatically triggers fallback partners from your list. Fewer delays, smoother shipping, and no manual action needed. [READ MORE](#) *[Image: Flow Diagram]* ### AI Voice Bot Rescheduling Our AI voice bot speaks to buyers, collects delivery inputs, and reschedules failed attempts automatically, improving delivery rates with zero manual coordination. [READ MORE](#) ### WhatsApp-Led NDR Recovery If an order fails, buyers receive smart WhatsApp prompts that capture the reason and instantly offer recovery options. This leads to 30% more responses and triggers reattempts in 75% of cases. [READ MORE](#) ### All Products In One Place Access every Shiprocket service from a single tab on your app bar. From shipping to checkout, switch tools quickly without searching through multiple menus. [READ MORE](https://app.shiprocket.in/seller/home) *[Image: All Products UI]* ### One-Click Downloadable Ledger Download a full ledger instantly from the dashboard, including invoices, payments, cashback, GST credits, and credit and debit notes for seamless reconciliation. [READ MORE](https://app.shiprocket.in/ledger_page?page=1&per_page=15&from=2025-Apr-10&to=2025-Jul-10) *[Image: Ledger Download Image]* ### Smarter One-Click Setup Unsubmitted drafts auto-save and appear under ‘Continue Order’ on the home screen, allowing sellers to resume anytime, anywhere. [READ MORE](https://app.shiprocket.in/seller/channels) *[Image: Shopify Integration Image]* ### Revamped Add Order Page Create orders faster with a single-page flow, smart defaults, live shipping, and form customisation. Reduce clicks, improve accuracy, and ship directly from creation. [READ MORE](https://app.shiprocket.in/seller/addorders/new-order-creation) *[Image: Promise Feature]* ### Ask Copilot Across Module Use the Ask Copilot button on key pages like Orders, NDR, and Channels to view help drawers, get tips, or ask questions for guided support and better platform understanding. [READ MORE](https://app.shiprocket.in/seller/orders/new?sku=&order_ids=&order_status=&channel_id=[…]ncelled=&from=2025-Jun-11&to=2025-Jul-10&forward_order_type=) *[Image: Instant COD]* ### Recent Searches History on Rate Calculator Rate Calculator now shows your recent searches for quicker access. Reuse previous entries with one tap, saving time and effort for repeat shipping tasks. [READ MORE](https://app.shiprocket.in/seller/tools/ratecalculator/domestic) *[Image: WhatsApp Templates]* ### Assign Roles to New Users While adding users, admins must now assign a role such as Owner or Finance Manager. This improves access control and keeps your account structured by team responsibilities. [READ MORE](https://app.shiprocket.in/seller/settings/additional-settings/manage-users) ### Hover-To-Copy Order Data Easily copy order data by hovering over key fields. Click-to-copy is now available across more data points in listings and details, with no visual clutter or distraction. [READ MORE](https://app.shiprocket.in/seller/orders/new?sku=&order_ids=&order_status=&channel_id=[…]ncelled=&from=2025-Jun-11&to=2025-Jul-10&forward_order_type=) ### Highlight Incomplete Channel Orders Orders with missing details now show alert strips upfront. Quickly spot and resolve issues from platforms like Shopify using the View Orders shortcut. [READ MORE](https://app.shiprocket.in/seller/orders/new?sku=&order_ids=&order_status=&channel_id=[…]ncelled=&from=2025-Jun-11&to=2025-Jul-10&forward_order_type=) ## Global Shipping ### Multiple VCN Shipping Options Now Live Choose from a wider range of VCN shipping services to suit your needs, including ShiprocketX Economy, ShiprocketX Priority, ShiprocketX Premium Plus, Shiprocket CargoX Economy, Shiprocket CargoX Express, Shiprocket CargoX Priority, and Shiprocket CargoX FBA. [READ MORE](#) *[Image: VCN Image]* ### KYC, Quotes and Feedback in Flow Upload KYC, request quotes, and share feedback on WhatsApp. This connected experience speeds up onboarding and booking without switching channels or losing context. [READ MORE](#) *[Image: Decoration]* ### EGM on PBE Bill Enabled The EGM number is now included on India Post’s PBE bill. AGM numbers can be downloaded from order reports, helping ensure export compliance with less manual effort. [READ MORE](#) *[Image: Decoration]* ### ShiprocketX available on Joom! Joom sellers can now use ShiprocketX for cross-border orders. Select services during order creation, ship seamlessly, and track shipments without leaving the Joom dashboard. [READ MORE](#) *[Image: Flow Diagram]* ### ShiprocketX available on Walmart! Connect your Walmart store to ShiprocketX for automated order sync, shipping, and live tracking updates, streamlining international fulfilment from panel to delivery. [READ MORE](#) *[Image: Flow Diagram]* ### B2B, FBA & Heavy Orders Creation Add multi-item B2B, FBA, and heavy orders directly from panel or API. Choose Cargo as the shipment type and include ABN or VAT ID to support global shipping. [READ MORE](#) *[Image: Shipping Tool]* ### Auto-Collect Documents While Shipping CargoX now collects and tracks documents at each stage. Get upload reminders, verify via panel, and resolve issues faster using ICRM and DocX coordination tools. [READ MORE](#) *[Image: Shipping Tool]* ### Manage IOSS and EORI Centrally Add and manage IOSS and EORI numbers directly under International Taxes. ShiprocketX ensures smooth, tax-compliant EU shipping even if you don’t have your own. [READ MORE](#) *[Image: Shipping Tool]* ## AI & DATA ### Shiprocket Sense: APIs for Smarter Logistics Shiprocket Sense is a suite of developer-first APIs that bring advanced logistics intelligence to your eCommerce platform. Whether you're validating addresses, predicting RTO risk, or calculating delivery timelines, Sense enables smarter, more reliable operations with minimal integration effort. [READ MORE](http://console.shiprocket.in/) *[Image: Developer API]* ### Meet Your AI Copilots #### Your 24x7 Assistant 24x7 AI chatbot that instantly answers seller queries like editing orders or connecting Shopify. Updates monthly and learns continuously for accurate, contextual support. [READ MORE](http://console.shiprocket.in/) *[Image: FAQ Copilot]* #### Data Copilot Lets sellers track orders, check AWB, calculate rates, and view delivery, RTO, and COD insights using simple natural language questions. New queries added regularly for fresh insights. [READ MORE](http://console.shiprocket.in/) *[Image: Data Copilot]* #### Shiprocket Trends: Your Market Intel Shiprocket Trends helps you identify high-performing and emerging markets by analysing product demand across states and city clusters. You can access and download detailed trend reports across categories to plan better and grow smarter. [READ MORE](https://trends.shiprocket.in/) *[Image: Shiprocket Trends]* #### Junk Address Prevention The Address Quality Score helps you reduce NDRs and RTOs by scoring addresses based on quality and deliverability. Integrated workflows like RTO Score Calling and buyer verification ensure higher delivery success rates. [READ MORE](https://copilot.shiprocket.in/) *[Image: Junk Address Prevention]* ## Quick ### Continue Order from Home Screen Orders with saved drafts appear under Continue Order. Resume on any device with auto-filled data like address or vehicle, and complete the flow faster. [READ MORE](https://quick.shiprocket.in/login) *[Image: Continue Order UI]* ### Launch of Shiprocket Leads Run ZIP-based ads from the Quick app. Use templates, segment audiences, track spending, and view lead-to-delivery conversion in real-time with auto-bidding. [READ MORE](https://quick.shiprocket.in/login) *[Image: Leads App UI]* ### Share WhatsApp Locations to the App Easily share pickup or delivery addresses from WhatsApp directly into the Quick app. Add accurate locations instantly, without manual entry, errors, or the need to retype anything. [READ MORE](https://quick.shiprocket.in/login) ### Instant Loans on Quick App Approved sellers can request credit up to ₹2L directly in-app. Get auto-underwritten in 2 minutes using order data. Funds are disbursed instantly into your account. [READ MORE](https://quick.shiprocket.in/login) ### 2W and 3W Intra-City Shipping Enable instant city-wide delivery in metros via 2W or 3W. Just pin pickup and drop, view live ETA and pricing and confirm in-app. Avg delivery time under 90 minutes. [READ MORE](https://quick.shiprocket.in/login) *[Image: Hyperlocal Delivery]* ### Single Pickup Multi-Drop Orders Add up to four drop points with one pickup. The route is auto-visualised, pricing segmented and driver assigned smartly. Reduces errors for bulk/API users. [READ MORE](https://quick.shiprocket.in/login) *[Image: Back Layer]* ### Auto-Insure 2W Orders Above ₹500 For two-wheeler orders over ₹500, insurance is auto-applied at checkout. Covers loss or damage, with quick claim filing from the support hub and dynamic premium calculation. [READ MORE](https://quick.shiprocket.in/login) *[Image: Back Layer]* ### Quick Web Panel Launched Access the full Quick experience on the web. Create orders, assign couriers, manage payments, and switch between list and map views instantly in one panel. [READ MORE](https://quick.shiprocket.in/login) *[Image: Back Layer]* ### Schedule a Delivery Sellers can select future pickup slots in 30-minute windows via web panel or API. Automated reminders go to customers and riders one hour before pickup, and a calendar view allows bulk rescheduling or cancellations. [READ MORE](https://quick.shiprocket.in/login) ## Engage 360 ### AI-Powered Abandoned Cart Solution Automatically recovers lost sales by identifying the best time, channel (WhatsApp, voice, email, SMS), and message strategy to re-engage buyers. Uses buyer behaviour data and AI to pick from 8+ proven tactics like discounts, reminders, and urgency – no manual setup needed. [READ MORE](https://app-engage.shiprocket.in/seller/ai-journey) *[Image: All Products UI]* ### Instant AI Chat Summaries Get AI-generated chat summaries in real time to reduce response time, improve query resolution, and stay on top of every customer conversation, all within the Engage360 support panel. [READ MORE](https://app-engage.shiprocket.in/seller/chats) ### AI-Generated WhatsApp Templates Create high-performing WhatsApp templates by selecting tone and use case. AI writes compliant content quickly, increasing approval rates and marketing ROI. [READ MORE](https://app-engage.shiprocket.in/seller/channels/whatsapp/create-standard-template) ### POS Marketing Engages store customers post-purchase with personalised WhatsApp messages for confirmations, offers, feedback, and loyalty updates – driving repeat purchases and building stronger customer relationships. [READ MORE](https://app-engage.shiprocket.in/seller/audience/pos) *[Image: VCN Image]* ### Autofilled Popups in 3 Clicks Capture leads faster with smart popups that auto-fill user info. Powered by Engage360 tracking, they cut form friction and boost conversions from site visitors. [READ MORE](https://app-engage.shiprocket.in/seller/prefilled-popup) *[Image: Decoration]* ### Identify Visitors by Behaviour Map site behaviour to known users using Engage360 signals. Build high-intent segments and retarget them instantly on WhatsApp, SMS, or other channels. [READ MORE](https://app-engage.shiprocket.in/seller/audience/all-contacts) *[Image: Decoration]* ### DM Leads from Instagram Actions Trigger instant DMs when users interact with your posts. Promote offers, answer queries, or guide them to purchase through fully automated Instagram flows. [READ MORE](https://app-engage.shiprocket.in/seller/instagram/chat) ## Checkout ### Upsell and Personalise Before Checkout Designed for Shopify merchants to boost AOV with coupon application, upselling options, and freebie selections – promoting additional purchases before checkout while enhancing brand experience. [READ MORE](https://apps.shopify.com/shiprocket-smart-cart) *[Image: Flow Diagram]* ### Virtual Try-On Let beauty shoppers try lipstick shades live using web-based AR. No app is needed. Convert instantly via the Buy Now button, reducing friction and boosting conversions. [READ MORE](#) *[Image: Flow Diagram]* ### Intelligent Branded Checkout Builder Create a personalised checkout experience. Scan your website and build a branded page that aligns with your design and optimises buyer flow for higher conversions. [READ MORE](https://checkout-dashboard.shiprocket.com/checkout-builder) *[Image: All Products UI]* ### Checkout Without an Online Store Generate shareable checkout links using Shiprocket tools. Sell without a storefront like Shopify. Enable catalogue-based selling with no dependency on hosted stores. [READ MORE](https://checkout-dashboard.shiprocket.com/purchaseLink/linkSelection) ### Checkout-Based Payment Discounts Let buyers apply bank offers at checkout to boost conversions. Encourage card payments with limited-time deals, seasonal discounts, and partner promotions directly on the page. [READ MORE](https://checkout-dashboard.shiprocket.com/settings/payments) ### Product Add-Ons at Checkout Let merchants upsell select items at checkout. Boost AOV with seamless add-ons and control what shows to whom, without interrupting the user purchase journey. [READ MORE](https://checkout-dashboard.shiprocket.com/settings/shipping) ### Test Checkout Rules With Insights Use A/B testing to compare checkout rules like COD charges or shipping visibility. Split traffic, monitor impact, and optimise store flow based on actual data. [READ MORE](https://checkout-dashboard.shiprocket.com/settings/shipping) ### Smart Cart, COD and Address Optimise Shopify operations using Smart Address, Smart COD, and Smart Cart apps. Improve delivery accuracy, reduce RTOs, and enhance cart-level conversions instantly. [READ MORE](https://apps.shopify.com/shiprocket-smart-address) *[Image: Promise Feature]* ### Hyperlocal Delivery With Quick Method Enable hyperlocal shipping using Quick. Configure SKUs, store codes, serviceable pin codes and real-time inventory from OMS to optimise fulfilment in eligible zones. [READ MORE](https://checkout-dashboard.shiprocket.com/settings/shipping) *[Image: Instant COD]* ### Enable Pay After Delivery Orders Reduce RTOs with prepaid courier tagging and offer Pay Later to customers. Merchants enjoy faster settlements while buyers pay only after successful delivery. [READ MORE](https://checkout-dashboard.shiprocket.com/settings/payments) *[Image: WhatsApp Templates]* ## Capital ### Digital Credit Line Access Get pre-filled access to Gromor’s credit line directly through Shiprocket. Enjoy a fully digital, hassle-free loan application process with faster approvals and disbursals. [READ MORE](#) *[Image: Capital Feature]* ### Manage ZOP Orders in Panel Track, process, and update ZOP.in orders from your Shiprocket panel. View demand, manage statuses, and fulfil orders directly from your synced product catalogue. [READ MORE](#) *[Image: Continue Order UI]* ### Edit Listings in Bulk or Solo Run hyperlocal ads with templated creatives, radius targeting, real-time tracking, and lead-to-delivery conversion metrics – all within the app. [READ MORE](#) *[Image: Leads App UI]* --- ## https://www.shiprocket.in/ai-commerce-report-2025/ --- title: AI Commerce Report 2025 - Shiprocket url: https://www.shiprocket.in/ai-commerce-report-2025/ description: Bharat’s digital commerce is estimated to reach $125 billion in 2025. With 886 million internet users and rapid digital adoption in Tier 2+ towns, Bharat is poised to surpass global giants and lead the AI-powered commerce revolution. last_updated: 2023-10-11 source: webpage --- # Made for Bharat, Powered by AI: The New Age of Commerce Bharat’s digital commerce is estimated to reach **$125 billion** in **2025**. With **886 million** internet users and rapid digital adoption in **Tier 2+ towns**, Bharat is poised to surpass global giants and lead the AI-powered commerce revolution. ## Know What’s Shaping Bharat’s Commerce Revolution, Powered by AI Bharat’s commerce is transforming, with AI driving growth. With 886 million internet users and rising digital adoption in rural areas, D2C brands, quick commerce, and AI logistics are reshaping business operations. Consumers in Tier 2+ cities demand smarter, faster, and more personalized experiences. This report explores how AI is driving Bharat’s digital-first commerce revolution, from predictive fulfillment and AI-powered customer support to real-time logistics decisions and more. - **$55 billion** market size for Direct-to-Consumer (D2C) brands in 2022, expected to hit **$100 billion** in 2025. - **75%–85%** projected growth in Bharat’s quick commerce sector in 2025, reaching a **$5 billion** GMV. ## Unlock the Future of Bharat’s Digital Commerce Download the **Made for Bharat, Powered by AI: The New Age of Commerce** report to learn how AI is reshaping Bharat’s commerce landscape and how you can leverage it for success. --- ## https://www.shiprocket.in/yatra/ --- title: Shiprocket Yatra: Event For eCommerce SMBs in Lucknow, India url: https://www.shiprocket.in/yatra/ description: We are here for you because of you. It’s time to learn from each other, unite in this competitive market & win as ONE. After helping empower 300K+ businesses, Shiprocket brings Yatra — a program aimed at fostering innovation, productivity, and collaboration with existing brands & strengthening partnerships with new ones. last_updated: 2023-10-11 source: webpage --- # Shiprocket Yatra: Event For eCommerce SMBs in Lucknow, India ![Shiprocket Yatra Banner](https://sr-website-01.shiprocket.in/sr-website/Lucknow-Web-banner-27-xQHFRF.webp) ## About this program We are here for you because of you. It’s time to learn from each other, unite in this competitive market & win as ONE. After helping empower 300K+ businesses, Shiprocket brings Yatra — a program aimed at fostering innovation, productivity, and collaboration with existing brands & strengthening partnerships with new ones. ## Register yourself **Register for the event**
- **Your Name**: [Enter name] - **Company Name**: [Enter company name] - **Email ID**: [Enter Email] - **Phone No.**: [Enter phone no.] - **Company ID**: [Enter company id] - **Are you an existing Shiprocket Seller?**: Yes / No ## What’s in it for you - **Network & learn** - **Knowledge-sharing sessions** - **Get insights to scale your business** *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket 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*[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket 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*[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* *[Image: Shiprocket Yatra Banner]* --- ## https://www.shiprocket.in/amazon-shipping-rate-calculator/ --- title: Amazon Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/amazon-shipping-rate-calculator/ description: Calculate Amazon Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-10-11 source: webpage --- # Calculate Amazon Shipping Rates on the Go Get eCommerce shipping costs with free Amazon courier rate calculator. [Calculate now](#calculate) ## Amazon Shipping Rates Calculator Use the calculator below to get shipping rates for Amazon. ## 4 Easy Steps to Use Amazon Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Amazon Courier Costs Calculator Do for You? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify Your eCommerce Logistics with Amazon - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries [Get started](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) ## Shiprocket + Amazon An integration built for excellence: - 14000+ pin codes - 7 days a week pickups - 97%+ success rate - 10+ years of experience [Get started](https://app.shiprocket.in/register) ## Weigh All the Factors Involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two locations - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get The Best Rates For Domestic Or International Shipping Quickly: - Reach 19000+ Pin Codes Pan India - Worldwide Reach Of 220+ Countries - Top Courier Partners At Lowest Rates ## Frequently Asked Questions **1. How can I utilise Amazon Shipping for my shipments?** Simply initiate your shipment via Shiprocket and opt for Amazon Shipping as your courier service provider. **2. Who is eligible to use the Amazon Shipping service?** All Shiprocket users can utilise Amazon Shipping based on the availability of pickup and destination pin codes. **3. How can I track my shipments sent through Amazon Shipping?** If you're using Shiprocket, we'll keep you and your buyers updated. Track your order instantly by entering your details on our [tracking page](https://www.shiprocket.in/shipment-tracking/). ## Save Big, Ship in No Time and Level Up Your Customer Experience [Ship now](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/coupons/ --- title: Shiprocket Coupon/Promo Codes - Discount Codes - Offers and More url: https://www.shiprocket.in/coupons/ description: Latest Shiprocket promo codes & coupons. Cashbacks and Recharge Coupons from Shiprocket. Save More and Happy Shipping! last_updated: 2023-10-11 source: webpage --- # With Shiprocket Coupons The Sale Is Always On! Save more with Shiprocket promo codes. Get the latest deals. Use Shiprocket recharge coupons and get exclusive benefits like cashback and shipping credits to ship your business orders. ## Save Big With Shiprocket Offers! ### Steps To Use Shiprocket Coupon Codes 1. **STEP 1** Log in to your Shiprocket account and go to the current plan details page. *[Image: img]* 2. **STEP 2** Select the plan you want to avail and click ‘Activate.’ Enter the Shiprocket recharge coupon code in the popup and click apply. *[Image: img]* 3. **STEP 3** Upon successful coupon application, upgrade your account using a debit/credit card, payment wallet, or UPI. You will receive cashback as per the coupon code terms and conditions in your Shiprocket wallet within 24 hours of the plan upgrade success. *[Image: img]* ## Steps to apply the Shiprocket coupon while recharging your account 1. **STEP 1** [Log in](https://app.shiprocket.in/login) to your account and go to the [Recharge](https://app.shiprocket.in/recharge) page *[Image: img]* 2. **STEP 2** Enter “Amount” and “Coupon Code” *[Image: img]* [Start Now](https://app.shiprocket.in/register) ## How Do Shiprocket Promo Codes Help? Take your business to the next level. Streamline your shipping, reduce costs, and maximize your reach. Do it all with Shiprocket. *[Image: promo]* ## Frequently Asked Questions **Can I calculate shipping rates for anywhere in India?** Yes. You just need to enter the pickup and delivery pin code along with other details like the weight of the shipment to know the estimated courier charges. [Learn More](https://support.shiprocket.in/support/solutions/articles/152000000171-can-i-see-all-shiprocket-rates-in-one-place-) **How can the rate calculator help me?** The rate calculator can help you make informed decisions for your business. By estimating costs beforehand, you can analyze the shipping costs and this can help you with product pricing, discounts, etc. **What are shipping zones in the rate calculator results?** Shipping zones are specific areas divided for shipping and the rates are charged according to zones. [Learn More](https://support.shiprocket.in/support/solutions/articles/43000664184-explaining-shipping-zones-how-shipment-zones-affect-order-fulfillment-and-rates-) **What are shipping modes available with Shiprocket?** Shiprocket offers air and surface mode shipping and you can view the rates for both with the shipping rate calculator. ## Get Started With Shiprocket Hassle-free shipping, made delightful. [Sign up](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/delhivery-courier-rate-calculator/ --- title: Delhivery Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/delhivery-courier-rate-calculator/ description: Calculate Delhivery Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-11-02 source: webpage --- # Calculate Delhivery Shipping Rates on the Go Get eCommerce shipping costs with free Delhivery courier rate calculator. [Calculate now](#calculate) ## Delhivery Shipping Rates Calculator
## 4 Easy Steps to Use Delhivery Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Delhivery Courier Costs Calculator Do for You? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify Your eCommerce Logistics with Delhivery - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries [Get started](https://www.shiprocket.in/carrier-integrations/delhivery/) ## Shiprocket + Delhivery An integration built for excellence: - Centralise inventory - Automate shipping - Increase reach - Reduce cost [Get started](https://app.shiprocket.in/register) ## Weigh All the Factors Involved Don’t let [eCommerce shipping](https://www.shiprocket.in/ecommerce-shipping/) burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get The Best Rates For Domestic Or International Shipping Quickly: - Reach 19000+ Pin Codes Pan India - Worldwide Reach Of 220+ Countries - Top Courier Partners At Lowest Rates ## Frequently Asked Questions **1. Does Delhivery offer services for D2C brands in India?** Yes, Delhivery provides an integrated logistics solution, encompassing Express Parcel, Cross Border, Warehousing and other services, for D2C brands in India. **2. Does Delhivery have a non-delivery-management mechanism in place?** Yes, Delhivery has one. Sellers can minimise return-to-origin losses by utilising their WhatsApp communication services and other related tools. **3. How can I reduce my parcel charges with Delhivery?** Delhivery runs promotional offers, and you can benefit by using applicable coupon codes to get your orders delivered at lower costs. You can also reach out to them to inquire about customised enterprise plans. Reduced pricing and similar provisions may change from time to time due to various factors such as demands, business strategies, market conditions, etc. --- ## https://www.shiprocket.in/document-delivery-services/ --- title: Documents Delivery in India | Quick Documents Shipping url: https://www.shiprocket.in/document-delivery-services/ description: Reliable document delivery services with Shiprocket. Fast, secure, and affordable solutions for all your essential document shipping needs. last_updated: 2023-11-02 source: webpage --- # Deliver documents quickly and securely Easily beat the deadline rush. Get documents delivered across India starting at just ₹15*. [Get started](https://app.shiprocket.in/newlogin?rel=DocumentDelivery) ## All types of documents, one solution From contracts to medical records, ship them all with speed and security. - **Legal documents** - **Welcome letters** - **Renewal letters** - **Official documents** [Send a document](https://app.shiprocket.in/newlogin?rel=DocumentDelivery) ## Deliver excellence every time Lakhs of businesses, from startups to multinational enterprises, optimise their logistics operations with our next-gen shipping platform. - **Zero** RTO cost - **Upto 40%** Reduction in cost - **Upto 24** Hours shipping TAT - **4-5** Days delivery time ## Turn papers into critical documents Opt for speed, efficiency and cost-effectiveness in managing all your documents. Take advantage of our full-service solution, covering everything from efficient mailroom management to secure disposal. - **Mail Room Service** - **Notices** - **Reminders** - **Overnight Printing** - **Integrated Document Printing** - **Document Disposal** ## Transform docs your way – 4 steps 1. **Upload in seconds** Drag & drop or browse files for a quick upload 2. **Choose your speed** Pick same-day, overnight, or standard delivery. 3. **Sit back and relax** Let us handle processing while you focus 4. **Delivered on time** Rest assured, your documents arrive ## Don’t risk your critical documents Are your document deliveries falling short? Elevate them to first-class with our reliable safety and on-time delivery solutions. - **Safest Deliveries** Ensure your important documents reach their destination without any damage - **Tailored Solutions** Benefit from customised logistics solutions designed to meet the unique needs of your institution. - **Nationwide Reach** Take advantage of our extensive delivery network, capable of reaching every corner of the country. - **Real-time Tracking** Keep an eye on your shipments with our advanced tracking system that provides real-time updates - **Dedicated Support** Receive personalised assistance from our expert support team at every step. [Ship now](https://app.shiprocket.in/newlogin?rel=DocumentDelivery) ## Stress-free document delivery, every time ### Ship in an instant Just get on the dashboard, choose top couriers, and schedule multiple deliveries at once, all at your convenience. ### Minimise your costs Use our easy-to-use shipping platform and pay the most affordable rates to deliver your documents. ### Experience unmatched speed Get a courier at your doorstep to pick up your important shipments within minutes. ### Track at your fingertips Track your package in real-time and receive updates on delivery status on time. ## Enhance your operations effortlessly Take control of your workflow with precise printing, efficient sorting, meticulous labelling and tailored customisation—all streamlined for you. - **Crystal clear prints** Tired of blurry prints? Get sharp, professional printing that makes a lasting impression. - **Streamlined sorting** Drowning in Paperwork? Get your documents categorised & organised in no time. - **Thorough labelling** Cluttered shelves got you down? Get your workflow organised and efficient to minimise errors. - **Pin-point customisation** Generic branding not cutting it? Get Customised branding and reflect your unique identity every time. ## Frequently Asked Questions **What is document shipping?** Document shipping refers to the transportation of important papers, contracts, records, and other paperwork from one location to another using professional courier services. It ensures secure and timely delivery across various destinations. **How does a document courier service work?** A document courier service specialises in the safe and efficient delivery of documents. Customers can schedule pickups, track deliveries in real-time, and rely on trusted carriers to ensure their paperwork reaches its destination securely and on time. **Why choose a professional document courier service?** Professional document courier services offer expertise in handling sensitive paperwork with care, ensuring confidentiality and security throughout the delivery process. They provide reliable delivery options tailored to meet specific needs, whether for legal documents, medical records, or corporate paperwork. **What are the benefits of using a document delivery service?** Using a document delivery service offers several benefits, including fast and secure transportation of important documents, real-time tracking for peace of mind, and the convenience of scheduling deliveries according to your timeline. It helps businesses and individuals streamline operations and meet deadlines effectively. **How can I track my document parcel?** Tracking your document parcel is easy with modern document delivery services. Simply use the provided tracking number on the courier company’s website or app to monitor the status of your shipment in real-time. This allows you to stay informed about the current location and estimated delivery time of your documents. --- ## https://www.shiprocket.in/dtdc-courier-rate-calculator/ --- title: DTDC Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/dtdc-courier-rate-calculator/ description: Calculate DTDC Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-10-11 source: webpage --- # Calculate DTDC shipping rates on the go Get eCommerce shipping costs with free DTDC courier rate calculator. [Calculate now](#calculate) ## DTDC shipping rates calculator
## 4 easy steps to use DTDC courier price calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What does the free DTDC courier costs calculator do for you? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify your eCommerce logistics with DTDC - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries [Get started](https://www.shiprocket.in/carrier-integrations/dtdc/) ## Shiprocket + DTDC An integration built for excellence: - Centralise inventory - Automate shipping - Increase reach - Reduce cost [Get started](https://app.shiprocket.in/register) ## Weigh all the factors involved Don’t let [eCommerce shipping](https://www.shiprocket.in/ecommerce-shipping/) burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Origin-to-destination distance - Weight of the package - Shipping plan - Shipping mode ## Calculate shipping rates in just a few clicks Get the best rates for domestic or [International shipping](https://www.shiprocket.in/features/international-shipping/) quickly: - 19000+ pin codes - 220+ countries & territories* - Top-notch courier partners - Lowest shipping rates ## Frequently Asked Questions **1. What is DTDC premium?** DTDC's premium service is a solution that accelerates parcel delivery within a very short timeframe. As a premium service, the provider offers day-definite and time-definite services for urgent shipments. **2. How fast is DTDC delivery?** There are different timelines for various services. For standard services, you can expect a delivery time of 3-5 working days across India. **3. Can I use Shiprocket to ship my products through DTDC?** Yes, you can ship your parcels through DTDC using Shiprocket. Additionally, you have the option to ship your products with 24 other courier partners. --- ## https://www.shiprocket.in/ekart-courier-rate-calculator/ --- title: Ekart Logistics Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/ekart-courier-rate-calculator/ description: Calculate Ekart Logistics Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-11-02 source: webpage --- # Calculate Ekart Shipping Rates on the Go Get eCommerce shipping costs with free Ekart courier rate calculator. ## Ekart Shipping Rates Calculator Calculate Ekart shipping rates instantly by entering the required details in the calculator. ## 4 Easy Steps to Use Ekart Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Ekart Courier Costs Calculator Do for You? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify Your eCommerce Logistics with Ekart - Get accurate shipping rates estimates - Plan shipments at the click of a button - Enter relevant shipment details with ease - Ship instantly to ensure speedy deliveries ## Shiprocket + Ekart An integration built for excellence: - 14000+ pin codes covered - Delivery in 48-76 hours - Easy and accurate tracking ## Weigh All the Factors Involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two locations - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get the best rates for domestic or international shipping quickly: - Reach 19000+ Pin Codes Pan India - Worldwide reach of 220+ countries - Top courier partners at lowest rates ## Frequently Asked Questions **1. How much does Ekart charge per delivery?** Ekart offers one of the most reasonable courier rates. However, the cost depends on your shipment’s weight and the delivery distance. Just enter your details in the Ekart courier rate calculator above to get an instant estimate. **2. How do I track my Ekart order?** If you’re shipping with Shiprocket, we keep you as well as your buyers informed with regular updates. You can also track the real-time status of your order by entering your mobile number/AWB tracking number/order ID on our [tracking page](https://www.shiprocket.in/shipment-tracking/). **3. How long will Ekart take to deliver?** While Ekart does offer same/next day delivery options for shorter distances, it usually gives you the assurance to deliver your orders within 48-76 hours. --- ## https://www.shiprocket.in/free-invoice-generator/ --- title: Free Online Invoice Generator | Create Invoice Easily url: https://www.shiprocket.in/free-invoice-generator/ description: Generate professional invoices effortlessly with Shiprocket's free online invoice generator. Streamline your billing process now! last_updated: 2023-11-27 source: webpage --- # Free Online Invoice Generator Create professional invoices in minutes with our user-friendly tool. ## Simplify your billing processes - **Easy invoice formatting**: Generate a customised invoice online with free templates. - **Mobile accessibility**: Create and send invoices from anywhere and anytime. - **Quick to update**: Update your invoice in no time whenever necessary. ## Enter Your Company Information - **Company Name**: [Input field] - **Email Address**: [Input field] - **Address**: [Input field] - **Phone Number**: [Input field] - **City**: [Input field] - **Zip/Postal Code**: [Input field] - **Country/Region**: [Input field] - **State/Province**: [Input field] ## Enter Customer and Invoice Information - **Customer Name**: [Input field] - **Email Address**: [Input field] - **Invoice Number**: [Input field] - **Address**: [Input field] - **Invoice Date**: [Input field] - **City**: [Input field] - **Zip/Postal Code**: [Input field] - **Country/Region**: [Input field] - **State/Province**: [Input field] ## Enter the items you wish to bill - **Item**: [Input field] - **Description**: [Input field] - **Quantity**: [Input field] - **Price**: [Input field] - **Total**: [Calculated field] ## Notes/Memo - **Notes**: [Input field] ## Total Calculation - **Subtotal**: [Calculated field] - **Tax**: [Calculated field] - **Total**: [Calculated field] ## Generate invoices in 3 steps 1. Begin by selecting an invoice template or crafting one from scratch. 2. Customise it to enhance your brand visibility with logos and elements. 3. Add billing details and products you want to ship to your customers. ## Frequently Asked Questions **1. What is an invoice?** An invoice is a bill that requests payment for products or services, detailing what was purchased, its cost and the total amount due. **2. What should feature on my invoice?** Depending on your business type, local regulations, personal preferences, and other factors, you can typically include your company and contact info, billing details, payment instructions, itemised list, and pricing in the invoice. Enhance it with branding for a polished touch. **3. How to create an invoice?** - **Enter details**: Fill in your business and client information. - **Add a logo**: Customise with your logo for a professional look. - **Include items**: Specify billed items, quantity, rates, and discounts. - **Add notes**: Provide additional context in the memo section if needed. - **Review total and edit tax**: Check the calculated total, adjust tax if necessary. - **Generate invoice**: Click Submit, and your completed invoice will be emailed to you. - **Download PDF**: Open the email, find the invoice, and download the PDF to send to your client. **4. How to send invoices?** You can send the invoice using the method that suits you and your customers best. Options include, but are not limited to: 1. Email 2. WhatsApp 3. Other platforms **5. When to send invoices?** Timing can be subjective and may vary based on factors like your terms with customers. However, it’s generally recommended to promptly send invoices upon completing your part of the transaction. **6. Tips to ensure timely payments?** 1. **Monitor payment status**: Keep track of invoices to promptly address overdue payments. 2. **Follow up with reminders**: Send friendly reminders a few days before and after the due date. 3. **Offer convenient payment options**: Provide various methods for ease, such as UPI, bank transfers, credit cards, or other user-friendly options. 4. **Encourage timely payments**: Incentivize with discounts for early payment or flexible plans. Clearly communicate terms, including late payment fees, to foster understanding. **7. How much does it cost to use your invoice generator?** The invoice generator is free for personal and commercial use. **8. Is my data safe on this invoice generator?** Yes. Your data is not shared with any external parties. Please find the [Privacy Policy](https://www.shiprocket.in/privacy-policy/) for more details. --- ## https://www.shiprocket.in/free-online-barcode-generator/ --- title: Free Online Barcode Generator: Generate Barcodes Instantly! url: https://www.shiprocket.in/free-online-barcode-generator/ description: Use our free barcode generator tool to create barcodes quickly & easily. Streamline your inventory with Shiprocket's barcode generator. last_updated: 2023-10-11 source: webpage --- # Free Online Barcode Generator Generate printable and scannable barcodes in no time. Control your stock and monitor receiving, storage, and shipments. ## Generate Your Free Barcode Online ### Barcode Type - EAN-13 - UPC-A - Code-39 - ITF-14 ### Barcode Data - Enter Barcode Data - Show Barcode Data Label - Include Barcode Title - Include Barcode Note ## Types of Barcodes ### Retail Barcodes (EAN-13/UPC-A) Commonly used at supermarket PoS terminals, these 13-digit codes include a country code, producer name, article number, and a check digit. ### Code 39 Code 39, a dynamic barcode system, utilises a collection of 43 approved characters, comprising uppercase letters, numbers 0-9, and select special characters. ### Carton Barcodes (ITF-14) Not intended for retail products, these are placed on outer shipping cartons containing retail items. ## Barcodes: Reshaping Modern Inventory Strategies - **Zero manual entries** - **Increased operational accuracy** - **Simplified monitoring process** - **Enhanced customer experience** ## Frequently Asked Questions **What is a barcode?** A barcode is a machine-readable representation of information in a visual format, typically consisting of parallel lines and numbers, used for quick data identification. **What are common types of barcodes?** 1. **UPC:** Widely used in retail, UPC codes consist of 12 numerical digits for product identification. 2. **EAN:** Similar to UPC, EAN barcodes are prevalent globally and come in 13-digit formats. 3. **Code 39:** A variable-length barcode with alphanumeric characters, often used in manufacturing and logistics. 4. **Code 128:** A high-density barcode supporting alphanumeric characters, suitable for various industries due to its versatility. **What are some tips for using a barcode generator?** 1. **Input accuracy:** Ensure accurate data entry to generate correct barcodes. 2. **Choose the right format:** Select the barcode format that suits your application (e.g., UPC). 3. **Check resolution:** Maintain a high resolution for clear and scannable barcodes. 4. **Test scanning:** Verify generated barcodes by scanning them with different devices. 5. **Consider size:** Adjust barcode size according to the space available for printing. 6. **Backup data:** Keep a record of barcode data to prevent loss during the generation process. **Why are barcodes used?** Barcodes are used for efficient and accurate data identification and tracking in various industries, streamlining processes such as inventory management, retail sales, and supply chain logistics. They enable quick retrieval of information, minimize errors, and enhance overall operational efficiency. **How do I choose the right barcode?** Choose the right barcode by considering your specific application needs, industry standards, and the type of information you want to encode. --- ## https://www.shiprocket.in/home-pickup-courier-services/ --- title: Home Pickup Courier Services - Doorstep Delivery | Shiprocket url: https://www.shiprocket.in/home-pickup-courier-services/ description: Experience the convenience and reliability of home pickup courier services by Shiprocket. Get your packages picked up from your doorstep and delivered to your customers across the country. Sign up now! last_updated: 2023-11-24 source: webpage --- # Schedule courier pickup from home Running your online business from home? Avail our home pickup courier service to ship your orders comfortably across India. [Get started](https://app.shiprocket.in/register). ## From your home to every home With 42 courier partners on board, stop depending on a single courier partner & take your brand to more than 19000 pin codes. ## A simplified home pickup courier service Using our feature-rich platform, arranging courier pickup from home is a matter of just a few clicks. - **Courier recommendation engine**: Select the most suitable courier partner using AI-backed recommendations. - **Real-time order tracking**: Get live updates about your shipments via SMS, email & WhatsApp. - **Shipping rate calculator**: Quickly plan your eCommerce shipments and estimate courier charges with the [Shipping rate calculator](https://www.shiprocket.in/shipping-rate-calculator/). - **Easy returns & refunds**: Accept returns from your order tracking page & process refunds instantly. - **User-friendly mobile app**: Create a courier pickup from home conveniently with a few taps. ## Articles you might be interested in - [How to Ship & Sell from your Home? [Updated]](https://www.shiprocket.in/blog/ship-products-from-home-india/): eCommerce is a thriving business segment in the present times. With the technology boom and increase in digitisation, people have... - [How To Set Up Your Business From Home?](https://www.shiprocket.in/blog/set-up-your-business-from-home/): Generally, when people think of setting up their business, they think about renting real estate, daily commutes, managing employees, and... ## Frequently Asked Questions **Can I get courier pickup from home?** Yes, you can arrange a courier pickup from home using the [Shiprocket dashboard](https://app.shiprocket.in/newlogin). **What is an online courier service?** An online courier service allows you to send and receive packages through the internet. It typically involves booking, tracking and managing shipments online for convenience. **Which domestic courier offers the most economical home pickup service?** Some options include Shiprocket, Delhivery, DTDC and Ecom Express. ## Request courier pickup from home today Opt for our shipping platform to experience reliable home pickup courier service & grow your eCommerce business. [Let’s go](https://app.shiprocket.in/register). --- ## https://www.shiprocket.in/medical-courier-services/ --- title: Deliver Medicines & Medical Equipment Anywhere in India - Shiprocket url: https://www.shiprocket.in/medical-courier-services/ description: Make timely deliveries of medical supplies to anywhere in India with Shiprocket's reliable medical courier service. last_updated: 2023-11-02 source: webpage --- # Reliable Medical Courier Service Make timely deliveries of medical supplies to anywhere in India with our reliable medical courier service. [Ship Now](https://app.shiprocket.in/newlogin) ## Building Success Stories with 3 Lakh+ eCommerce Brands *[Image: logo]* ## Safe & Speedy Medical Courier Service When you say emergency, our medical delivery specialists are always listening! Shiprocket helps you securely and quickly deliver medical supplies across the country with its advanced shipping ecosystem. ## Why Choose Shiprocket Medical Courier Service? Our AI-powered shipping platform ensures a hassle-free medical delivery experience with cost-effective and time-saving solutions. - **Real-Time Tracking & Updates** Stay informed with live order-status notifications for complete visibility of your healthcare delivery throughout the journey. - **Secure & Compliant Shipping** Shiprocket adheres to medical regulations to ensure safe handling and secure packaging for all medical-grade shipments. - **Multiple Delivery Options** Schedule your medical shipments with options from express to same/next-day delivery. - **Temperature-Controlled Transport** From vaccines to blood samples, Shiprocket maintains the perfect environment to preserve medical integrity for all shipments. - **Fast, Safe & Reliable Deliveries** Our medical delivery specialists ensure that time-sensitive shipments reach their destination on priority. - **Pan-India Coverage** Whether urban hospitals or remote clinics, Shiprocket’s expansive network supports seamless delivery nationwide. - **Automated Software** Automate shipping to cut manual work and deliver up to 3x faster, saving time and effort. - **Shipment Protection** Safeguard your medical shipments from damage and loss with our security cover. ## How Does Our Medical Courier Service Work? A few easy steps and your medical supplies are on their way to your customers: 1. **Join Us** Sign up by creating an account on Shiprocket’s advanced platform. 2. **Book Medical Courier** Enter shipment details and schedule bulk medical orders using our dashboard. 3. **Schedule a Pickup** Select a pickup hour and find the best medical delivery specialist using our AI recommendations. 4. **Get Medical Supplies Delivered** Allow Shiprocket to process and safely deliver your medical order quickly. 5. **Keep Tracking** Use our advanced tracking software to monitor all your shipments constantly. ## Our Core Strengths - **1.5 Lakh Businesses/Sellers Annually** - **19,000+ Unique Pin codes Nationwide** - **220+ Countries and Territories Globally** - **25+ Courier Partners** - **220+ Digital Channel Integrations** - **10 Lakh+ Transactions Enabled Daily** ## Grow Your Medical Business Exponentially with Shiprocket With advanced logistics, automated software, dedicated support, and a streamlined delivery process, Shiprocket is the go-to medical delivery solution for hospitals, clinics, laboratories, and all medical businesses. [Sign up Today](https://quick.shiprocket.in/login) ## Frequently Asked Questions **What does Shiprocket charge for medical courier service?** Shiprocket determines the price of its medical delivery solutions based on the shipment’s weight, delivery speed, distance, and other factors. Our pricing estimator on the platform allows you to calculate shipping rates. **What medical supplies can I ship using your medical courier services?** With Shiprocket, you can quickly ship pharmaceuticals, lab samples, medical equipment, surgical instruments, vaccines, and other healthcare essentials, following regulatory guidelines. **How does the medical courier service process work?** Simply integrate your sales channel with Shiprocket’s automated platform, process orders, and schedule pickups. Our healthcare delivery associates will pick up and deliver your medical supplies order. **How do you keep medical inventory safe during transit?** Shiprocket creates temperature-controlled shipping environments for sensitive medical items like vaccines, biological samples, and temperature-sensitive medicines. **Do you have a same-day or emergency medical delivery option?** Shiprocket has multiple healthcare delivery options, including express and same/next-day delivery, depending on your location and our service availability. **What kind of packaging is required for medical shipments?** Medical shipments must be securely packed as per industry standards to prevent damage or contamination. We follow safety protocols for secure healthcare deliveries. **Do you provide insurance for medical shipments?** Shiprocket does offer insurance coverage for eligible medical shipments to protect your business from financial losses due to in-transit damage or item loss. --- ## https://www.shiprocket.in/mitra/ --- title: Start Your Own Courier Franchise with Shiprocket Mitra url: https://www.shiprocket.in/mitra/ description: Join Shiprocket Mitra Today And Start Earning Money With Every Shipment You Handle last_updated: 2023-11-02 source: webpage --- # Start Your Home-based Courier Business Join Shiprocket Mitra Today And Start Earning Money With Every Shipment You Handle. [Own a courier Franchise](https://play.google.com/store/apps/details?id=com.shiprocket.mitra&hl=en_IN&pli=1) ## Why Partner With Shiprocket? Leverage our network, tech, and support to start your own profitable shipping franchise and earn. ### Zero Investment, High Returns - Start your own shipping business with zero upfront costs. - Benefit from Shiprocket's established brand and customer base. ### Work From Home - Earn a substantial income while managing your franchise from the comfort of your home. - Achieve work-life balance with flexible working hours and remote operations. ### Proven Business Model - Leverage our extensive network and expertise. - Enjoy the benefits of a tried-and-tested business model. ### Hassle-free KYC - Experience seamless KYC processing with no stress. - Enjoy quick verification to keep your operations smooth and compliant. ## Shiprocket Franchise Benefits - **Brand Recognition**: Leverage the brand reputation of Shiprocket to attract customers. - **Real-time Order Tracking**: Offer customers real-time shipment tracking to enhance transparency and satisfaction. - **Flexible Commission Rates**: Easily set your own commission rate based on your business strategy and market conditions. [Download The App](https://play.google.com/store/apps/details?id=com.shiprocket.mitra&hl=en_IN&pli=1) ## Frequently Asked Questions **What is the investment required to start a Shiprocket franchise?** The investment required to start a Shiprocket franchise is zero. Please contact us for detailed information. **Is prior experience in logistics required?** No, prior experience in logistics is not mandatory. **Can I run the franchise from home?** Yes, you can manage the franchise from home and choose your working hours. **How long does it take to start the franchise operations?** Once your KYC is completed, you’ll be all set to start placing your orders! --- ## https://www.shiprocket.in/myshiprocket/ --- title: myShiprocket: Track & Manage Your Orders in One Place url: https://www.shiprocket.in/myshiprocket/ description: Log in to myShiprocket, your one-stop app to track your online orders, and stay informed about deliveries. last_updated: 2023-11-02 source: webpage --- # Shop anywhere, track here Because we love shopping too! [Get started](https://my.shiprocket.in/) ## Turn deliveries into rewards with Shipcoins - **Get extra with Shipcoins** Shipcoins is your online loyalty program for Shiprocket deliveries. Every successful delivery earns you Shipcoins, which you can manage and spend within the myShiprocket app. - **Sail with savings** Every shipment delivered by Shiprocket will earn Shipcoins equivalent to 1% of the order’s value or 250 shipcoins whichever is the minimum. - **Don’t just settle for discounts** Shipcoins can be spent at Snitch, Souled Store, Wakefit, and The Man Company among many other merchants. ## Experience order tracking like never before With our seamless onboarding process, get started in a jiffy ### Step 1 **Verify The OTP** First, verify the OTP sent to your registered mobile number ### Step 2 **Link Your Email** Connect your Gmail account ### Step 3 **Auto Sync Orders** Wait, while we fetch all your orders ### Step 4 **Start Tracking** Track all orders from any store on-the-go ## Your data’s safety. Our #1 priority Best-in-class data security practices ensured. - **Maximum Trust** We value your trust in us and follow industry leading data security practices. - **Supreme Protection** Your shopping details are completely protected and are never shared with any third party. - **Strongest Encryption** To ensure top-notch security, your data and transactions are always encrypted. ## Discover delight at every step - **Track everything in one place** Track orders without switching between apps. Eliminate the hassle of juggling multiple apps to track your orders. - **Don’t miss out on any order updates** We keep track of your orders, so you don’t have to. Get all updates from order shipped to order delivered. - **Analyse your spending and order history** Receive a summary of your orders and expenditures. Please the shopaholic in you. ## Effortless tracking. Delightful rewards. Securely track all your online orders & earn Shipcoins with every purchase [Sign up](https://my.shiprocket.in/) ## Frequently Asked Questions **Where can I check my Shipcoins?** You can check the balance at the top right icon on the myShiprocket app. Click on the coins to get more details. **How can I earn Shipcoins?** For every order which is fulfilled by Shiprocket, you receive – 1% of the order value OR 250 shipcoins (whichever is minimum). **What is the validity of Shipcoins?** Shipcoins are valid for 12 months from the date it is credited in your wallet. For example, shipcoins earned on 1st August, 2023 will expire on 31st July, 2024. You can check your shipcoins balance via myShiprocket app. **How can I use Shipcoins?** You can use Shipcoins in availing attractive gifts and rewards from all the leading brands. **When will Shipcoins be credited to my account?** You will receive Shipcoins on each order delivery and you can use those Shipcoins to buy other services online via partner payment gateway. **Can I transfer Shipcoins to my friends or families?** No. Shipcoins are not transferable to any other member. --- ## https://www.shiprocket.in/next-day-delivery/ --- title: Deliver Faster with Next-Day Delivery for E-commerce | Shiprocket url: https://www.shiprocket.in/next-day-delivery/ description: Deliver your parcels the next day with Shiprocket's reliable next-day delivery services. Fast shipping to meet demands & grow your business. last_updated: 2023-11-03 source: webpage --- # Deliver orders faster with next-day deliveries Choose from 25+ top courier partners and get your orders delivered in no time with our next-day delivery service—it’s quick, smart, and hassle-free! ## Trusted courier partners *[Image: image]* ## Accelerate growth with rapid deliveries Don’t let delivery delays slow you down! Ship instantly and deliver tomorrow to stay ahead of the curve every time. *[Image: img]* ## Boost brand loyalty and delight your customers Always deliver orders on time with next-day delivery. This builds your brand’s reliability and encourages repeat purchases. ### Minimised RTOs Deliver orders precisely when your customers need them and make RTOs a thing of the past. ### Enhanced sales Display delivery timelines upfront and stand out with premium delivery tags to skyrocket conversion rates. ### Improved NPS Transform your buyers’ shopping experience and soar your **Net Promoter Score** to new heights! ### Cash Flow Uplift Quickly deliver orders to shorten your cash flow cycle for faster access to funds. ### Increased Retentions Surpass delivery deadlines to elevate customer satisfaction and ensure your customers keep returning. ### Reduced Shipment Lifecycle Swiftly reintegrate likely returns into inventory by delivering faster and cutting down return timelines. ## Routes we’re live on ### Intracity (Zone A) Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur, Pune, Chennai, Ahmedabad ### Intercity (Zone B) 1. Delhi-NCR to Jaipur, Chandigarh, Mohali, Panchkula, Zirakpur, Agra, Meerut 2. Mumbai to Pune 3. Bangalore to Coimbatore, Mysore, Madurai, Salem, Erode, Hubli, Mangalore, Tirupur, Udupi, Pondicherry, Kundapura, Davangere, Tumkur, Hassan 4. Jaipur to Delhi-NCR ### Metro-metro (Zone C) 1. Delhi-NCR to Mumbai, Bangalore, Hyderabad, Kolkata, Chennai 2. Mumbai to Delhi-NCR, Bangalore, Kolkata 3. Bangalore to Delhi-NCR, Mumbai, Hyderabad, Kolkata, Chennai 4. Hyderabad to Delhi-NCR, Kolkata 5. Kolkata to Bangalore, Chennai ### Longtail NDD Delhi-NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur, Pune, Chennai, Ahmedabad ## How it works 1. Create a new order 2. Select your courier partner - Shiprocket Air (Intracity) - Shiprocket Intercity - Shiprocket Next Day (metro to metro) 3. Wait for the same-day pickup by 2 PM 4. Deliver your orders the next day ## Ready to supercharge your logistics operations? Rely on next-day deliveries and keep delivery delays at bay. ## Our presence - [Next Day Delivery in Chennai](https://www.shiprocket.in/next-day-delivery-chennai) - [Next Day Delivery in Pune](https://www.shiprocket.in/next-day-delivery-pune) - [Next Day Delivery in Delhi](https://www.shiprocket.in/next-day-delivery-delhi) - [Next Day Delivery in Kolkata](https://www.shiprocket.in/next-day-delivery-kolkata) - [Next Day Delivery in Ahmedabad](https://www.shiprocket.in/next-day-delivery-ahmedabad) - [Next Day Delivery in Gurgaon](https://www.shiprocket.in/next-day-delivery-gurgaon) - [Next Day Delivery in Hyderabad](https://www.shiprocket.in/next-day-delivery-hyderabad) - [Next Day Delivery in Jaipur](https://www.shiprocket.in/next-day-delivery-jaipur) - [Next Day Delivery in Noida](https://www.shiprocket.in/next-day-delivery-noida) - [Next Day Delivery in Chandigarh](https://www.shiprocket.in/next-day-delivery-chandigarh) - [Next Day Delivery in Indore](https://www.shiprocket.in/next-day-delivery-indore) - [Next Day Delivery in Surat](https://www.shiprocket.in/next-day-delivery-surat) ## Frequently Asked Questions **What is the process of next-day delivery?** Next-day delivery ensures that your order is delivered the day after it has been shipped. **What is the difference between next-day delivery and same-day delivery?** Next-day delivery guarantees that your order will be delivered the day after it is shipped, while same-day delivery ensures that the order arrives on the same day it is shipped. **How do I create orders to ensure they get delivered the next day?** To ensure next-day delivery, open the Shiprocket app or dashboard, and check if your pickup and delivery locations fall within the specified zones. Then, place orders with courier partners that offer next-day delivery service in those areas. **What happens if your next-day delivery order doesn’t get delivered on time?** If your next-day delivery order doesn’t get delivered on time, please track the order to see the possible reasons provided by the courier partner. If you need immediate assistance, contact our support team and we will work to resolve the issue as quickly as possible. **Is next-day delivery actually the next day?** Yes, next-day delivery means your order will arrive the day after it is shipped, provided it meets the cut-off time and service availability. --- ## https://www.shiprocket.in/partners/ --- title: Grow Your Business With Shiprocket Partner Program - Shiprocket url: https://www.shiprocket.in/partners/ description: Partner with Shiprocket and take your business to the next level in India. Apply today for Shiprocket Partner Program. last_updated: 2023-10-11 source: webpage --- # Let’s become partners in growth Our partnership program earns you lucrative commissions and gives you better opportunities to grow your business. [Become a partner](https://partner.shiprocket.in/). ## Join 3,000+ brands powering their growth *Image: logo* ## Grow Faster With Exclusive Partnerships Unlock benefits, maximise revenue and accelerate your growth with our exclusive partnership programme. - **Acquisition & renewal payouts** Get commissions whenever a user from your platform onboards or renews their plan. - **Seamless API access** Integrate powerful tools into your platform for a personalised client experience. - **Comprehensive training & knowledge sharing** Access complete training to ensure smooth integration and clear communication. - **Exclusive deals & discounts** Enjoy specially curated discounts and deals for your customer base. - **Event sponsorship opportunities** Take part in exclusive events and co-promote for increased visibility. - **Dedicated account manager** Receive personalised support for seamless partnership management. - **Exciting Opportunities for Every Business** As a service provider, distributor or digital platform, uncover the ideal opportunities to grow and earn. ## Exciting Opportunities for Every Business As a service provider, distributor or digital platform, uncover the ideal opportunities to grow and earn. ### Affiliate Partnership Earn while helping businesses ship smarter. Promote our logistics and fulfillment solutions via your blog, social media or email list to drive traffic and help businesses access fast, reliable shipping. **How it works:** - **Promote Shiprocket** Help us connect with eCommerce businesses. - **Get paid** Earn for every successful referral that results in a sign-up. - **Future-proof your business** Become an affiliate partner. [Become an affiliate partner](https://partner.shiprocket.in/) ### Channel Partnership For businesses already serving eCommerce clients and looking to expand their value proposition. **How it works:** - **Refer sellers to Shiprocket** - **Enable their success** Shiprocket provides API tools and integrations for seamless platform connectivity. - **Grow together** Enable smooth operations and fulfillment for your sellers through Shiprocket’s solutions. [Become a channel partner](https://docs.google.com/forms/d/1qW3xm6HFW51MlrP3Drh4piiD96QvfVgU2O3zfMBuOEA/viewform?ts=696f4257&edit_requested=true) ### Incubators & Accelerators Partnership For platforms, communities, and ecosystem enablers supporting early and growing sellers. **How it works:** - **Promote exclusive offers** Such as discounts and cashback rewards. - **Collaborate on content** Insights, and industry trends. - **Drive seller onboarding** Engagement, and long-term growth. [Become a partner](https://docs.google.com/forms/d/1qW3xm6HFW51MlrP3Drh4piiD96QvfVgU2O3zfMBuOEA/viewform?ts=696f4257&edit_requested=true) ## Ready to Join a Growth-Driven Partner Ecosystem? See how fast your business can grow with partnerships that unlock new revenue streams and keep you ahead of the competition. [Partner with us](https://partner.shiprocket.in/). ## Frequently Asked Questions **Who is the Shiprocket Partner program for?** The Shiprocket Partner program is designed for anyone who can refer eCommerce clients to us. **What kind of businesses can I approach for partnerships?** You can approach anyone who is doing business and requires logistics services. **How will I be able to track my referrals?** You can track your referrals through an exclusive dashboard designed to monitor your referral journey. **How will the payouts be processed?** The payment cycle operates on a 30-day basis. Once KYC is completed, partners must raise an invoice and upload it to the portal. The payout will be processed within 30 days of the invoice submission. **How can I refer sellers?** To help you refer new sellers, sign-ups are facilitated through the UTM. Simply publish your referral link, and you’re all set. For reactivating previous sellers, just provide their company ID, and the process is complete. **Will there be any commission for channel partnerships?** No, there is no commission associated with channel partnerships. **How do we raise tickets in case of any query?** For any queries, please send an email to [partnersupport@shiprocket.com](mailto:partnersupport@shiprocket.com). --- ## https://www.shiprocket.in/profit-margin-calculator/ --- title: Profit Margin Calculator: Calculate Profits Easily - Shiprocket url: https://www.shiprocket.in/profit-margin-calculator/ description: Free Online Profit Margin Calculator: Set Perfect Prices, Boost Sales & Outsmart the Competition. Free & Accurate! last_updated: 2023-11-24 source: webpage --- # Profit Percentage Calculator Planning on selling your products? Know the profit margins of your products with this easy calculator. ## Building Success Stories with 3 Lakh+ eCommerce Brands *List of logos from various brands* ## Know Your Profits Before You Sell Increase your business revenue with Shiprocket’s Profit Percentage Calculator. Instantly calculate profit margins and selling prices to ensure you’re pricing your products correctly for maximum profitability. ## Profit Margin Calculator **Cost of Item** *Enter the cost of your item in our free business profit calculator.* **Margin** *Put in the percentage of the profit margin you desire for an item.* **Calculate Your Profit** *Get the ideal selling price and profit amount instantly as you hit the button.* ## How Our Profit Percentage Calculator Works? It’s a simple three-step process to calculate your profit: 1. **Tell Us the Cost** Enter the cost of your item in our free business profit calculator. 2. **Enter Profit Percentage** Put in the percentage of the profit margin you desire for an item. 3. **Click ‘Calculate Profit’** Get the ideal selling price and profit amount instantly as you hit the button. ## Why Use Shiprocket Profit Percentage Calculator? Shiprocket’s profit margin calculator simplifies the process, helping you effortlessly determine the appropriate selling price. - **Instant Calculations**: Get accurate profit margins within seconds. - **User-Friendly**: Enter your cost and profit margin, and let our tool do the work. - **Plan Profitable Pricing**: Find the best final-selling price for your products. - **Optimise Your Profits**: Make data-driven decisions for better revenue. ## Frequently Asked Questions **How do you calculate gross profit margin?** To calculate gross, subtract the cost of goods sold from the net sales and then divide this figure by net sales to calculate the gross profit margin. Shiprocket’s free profit margin calculator does it for you, but you can also use the formula: **Step 1**: X (Net sales) – Y (COGS) = Z **Step 2**: Z / X (Net sales) = % Gross profit margin **What is the difference between profit margin and markup?** Profit margin is the portion of your earnings that you get to keep after covering all costs. It shows what percentage of your total sales is actual profit. Markup is how much you add to the cost price to determine the selling price. **Can I use your margin calculator for any type of product?** Whether you sell electronics, apparel, beauty products, or anything else, this tool works for all industries. **How does calculating margin help my eCommerce business?** You can set the right price for your products by using the Shiprocket profit calculator, eventually maximising your profits and staying competitive. **How can I start shipping with Shiprocket?** Simply sign up at our platform, create your orders using our dashboard, and start shipping at the lowest rates. --- ## https://www.shiprocket.in/promise/ --- title: Shiprocket Promise: Increase Sales & Build Trust With Your Customers url: https://www.shiprocket.in/promise/ description: Display AI-driven expected delivery date (EDD) and trust badge on product pages with Shiprocket Promise for quality assurance. Boost conversions and customer trust. last_updated: 2023-11-01 source: webpage --- # Convert up to 10% more visitors with a trust & quality badge Build trust by assuring a stress-free shopping experience, giving your visitors a reason to choose you. ## Trusted by *[Image: img]* ## Build trust to turn your window shoppers into paying customers ### Display EDD in real time Show expected delivery dates upfront on the product page, leading up to a 10% increase in conversion. [Know more](https://apps.shopify.com/shiprocket-promise-app) *[Image: img]* ### Build credibility with our trust badges Add unlimited Shiprocket Promise badges with custom colors to your store and position your brand as a trusted, high-quality choice for customers. [Know more](https://apps.shopify.com/shiprocket-promise-app) *[Image: img]* ### Showcase verified seller information Reassure your visitors with verified seller details, fostering trust and confidence in your eCommerce store. [Know more](https://apps.shopify.com/shiprocket-promise-app) *[Image: img]* ### Optimise EDD with multi-warehouse support Automatically calculate the most accurate EDD by selecting the nearest available warehouse based on the buyer’s pin code. [Know more](https://apps.shopify.com/shiprocket-promise-app) *[Image: img]* ### Convey brand strengths Persuade your shoppers that they are purchasing from a dependable brand. [Know more](https://apps.shopify.com/shiprocket-promise-app) *[Image: img]* ### Build & maintain unbreakable trust Deliver an exceptional shopping experience to become your customers’ absolute favorite. [Know more](https://apps.shopify.com/shiprocket-promise-app) *[Image: img]* ## Pricing Details You’ll be charged only ₹1.49 per order. [Get Started](https://apps.shopify.com/shiprocket-promise-app) ## Learn how to onboard in just 2 minutes [Watch Video](https://www.youtube.com/watch?v=m_s3kHLX4j8) *[Image: img]* ## Let’s get in touch Have questions? Feel free to reach out to [email protected] *[Image: img]* ## Frequently Asked Questions **What is Shiprocket Promise?** Shiprocket Promise is created to build customer trust at multiple touchpoints and increase website conversions. **What does Shiprocket Promise guarantee?** Shiprocket Promise guarantees a stress-free shopping experience to your customers with regard to timely delivery. **What makes me eligible for Shiprocket Promise?** 1. You have an active website 2. You agree to put the Shiprocket Promise badge on your website’s homepage, product detail page, and checkout page 3. You ship 100% of your orders through Shiprocket 4. You process all your returns using Shiprocket 5. You agree to send all tracking communication through the myShiprocket app **Can I add multiple warehouses to calculate EDD?** Yes, you can add multiple warehouses while setting up the Shiprocket Promise. The EDD will be calculated from the nearest warehouse from the buyer’s address. **How many trust badges can be added?** You can choose the trust badges from the existing list based on the USPs your brand stands for. If you want to choose all the trust badges from the list, you can. **Can I customise the Promise widget according to my store?** Yes, the widget can be customised to make it a part of the product display page. The app offers multiple options to customise the widget including different colors, fonts, sizes, and flexibility to show only the EDD widget. **How can I customise the EDD as per my own delivery rules?** EDD is calculated on the basis of the courier priority or courier rules that are set on the Shiprocket seller panel. In case you want to exclude any courier, the same needs to be set in the courier rules. The same needs to be done in case any courier has to be prioritised to calculate the EDD. --- ## https://www.shiprocket.in/same-day-delivery/ --- title: Same Day Delivery - Shiprocket url: https://www.shiprocket.in/same-day-delivery/ description: Delight customers with one-day delivery of orders and expedite the shipping process. last_updated: 2023-10-11 source: webpage --- # Superfast shipping with same-day delivery service Delight customers with one-day delivery of orders and expedite the shipping process. [Start Shipping](https://app.shiprocket.in/register) ## Deliver faster, better & cheaper Quick [shipping solutions](https://shiprocket2stg.wpengine.com/ecommerce-shipping/) for digital-first brands. Improve your eCommerce order deliveries with Shiprocket. - **Process orders in one day** - **Integrate with multiple sales channels** - **Drive more repeat purchases** - **Reduce your shipping costs** ## Multiple courier partners for same-day delivery Ship orders with top carriers that offer same-day delivery. With multiple [courier partners](https://shiprocket2stg.wpengine.com/carrier-integrations/), load distribution becomes easier for your business. - *[Image: Dunzo Logo]* - *[Image: Shadowfax Logo]* - *[Image: Borzo Logo]* - *[Image: Expressbees Logo]* [Get Started](https://app.shiprocket.in/register) ## Same Day Delivery Coverage Check if we deliver in your city! Our service covers major cities across India, ensuring your furniture reach their destination quickly. - [Same Day Delivery in Gurgaon](/same-day-delivery-gurgaon/) - [Same Day Delivery in Noida](/same-day-delivery-noida/) - [Same Day Delivery in Chandigarh](/same-day-delivery-chandigarh/) - [Same Day Delivery in Indore](/same-day-delivery-indore/) - [Same Day Delivery in Bangalore](/same-day-delivery-bangalore/) - [Same Day Delivery in Kolkata](/same-day-delivery-kolkata/) ## Frequently Asked Questions **Can my orders be delivered in one day?** Yes, your orders can be delivered in one day with an express delivery option. **Which couriers offer same-day delivery options?** Shiprocket offers multiple courier partners for businesses to provide same-day delivery services. **How can I get same-day delivery courier service for my orders?** Go to the Shiprocket Seller panel > Settings > Courier Priority > Fastest > Save Courier Priority. **How does Shiprocket provide same-day delivery services?** Shiprocket provides same-day delivery services with several courier partners for eCommerce shipping. Know more about it [here](https://www.shiprocket.in/features/multiple-shipping-partners/). ## Never stop growing Unlock your D2C brand’s growth potential and be unstoppable. [Let’s go](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/shadowfax-courier-rate-calculator/ --- title: Shadowfax Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/shadowfax-courier-rate-calculator/ description: Calculate Shadowfax Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-10-11 source: webpage --- # Shadowfax Shipping/Courier Rate Calculator ## Calculate Shadowfax Shipping Rates on the Go Get eCommerce shipping costs with the free Shadowfax courier rate calculator. [Calculate now](#calculate) ## Shadowfax Shipping Rates Calculator ### 4 Easy Steps to Use Shadowfax Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Shadowfax Courier Costs Calculator Do for You? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify Your eCommerce Logistics with Shadowfax - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries [Get started](https://www.shiprocket.in/carrier-integrations/shadowfax/) ## Shiprocket + Shadowfax An integration built for excellence: - 14000+ pin codes - 7 days a week pickups - 97%+ success rate - 10+ years of experience [Get started](https://app.shiprocket.in/register) ## Weigh All the Factors Involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two locations - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get The Best Rates For Domestic Or International Shipping Quickly: - 15,000+ pin codes - Same/next-day deliveries - Lowest cancellations ## Frequently Asked Questions **1. How are Shadowfax delivery charges calculated?** Shadowfax charges vary based on the shipment's weight and delivery distance. Use our rate calculator for an immediate estimate. **2. How fast is Shadowfax?** Shadowfax offers fast delivery options ranging from 1-hour express deliveries to same-day and next-day delivery services. **3. Does Shadowfax offer reverse logistics?** Yes, Shadowfax is one of the pioneers in reverse logistics, offering optimized solutions. --- ## https://www.shiprocket.in/shipping-label-generator/ --- title: Free Shipping Label Generator – Create & Print Labels Online - Shiprocket url: https://www.shiprocket.in/shipping-label-generator/ description: Generate & print shipping labels online in minutes! Use our free shipping label generator to ensure hassle-free deliveries. last_updated: 2023-11-29 source: webpage --- # Free Shipping Label Generator Effortlessly create shipping labels tailored for your business. Fill in the form and get your custom label in seconds. Smooth shipping ahead! ## Shipping Label Maker ### Enter Sender Information - First Name* - Last Name* - Email Address* - Mobile Number* - Address - City - Zip/Postal Code - Country/Region - State/Province ### Enter Receiver Information - First Name* - Last Name* - Email Address* - Address - City - Zip/Postal Code - Country/Region - State/Province ### Enter Shipping Information - Shipping Date - Tracking Number - Packaging Weight [Create a shipping label](#labelSection) ## More Than Just a Label - **Efficient handling**: Streamlines transit processes with clear identification, ensuring smooth sorting and swift delivery. - **Instant tracking**: Enables real-time monitoring of the package’s location and delivery status for both senders and recipients. - **Enhanced security**: Incorporates tamper-evident features to preserve package integrity and guarantee a secure journey from sender to recipient. - **Quick identification**: Offers at-a-glance details, facilitating rapid sorting and efficient handling in the shipping process. ## Frequently Asked Questions **What is a shipping label?** A shipping label is an identification tag containing information about a package. It helps the carrier move the package from the sender to the receiver. Primarily, the following details feature on a shipping label: 1. Sender details 2. Customer address 3. Shipping date 4. Weight of the package 5. Tracking number **How much does it cost to use the shipping label template?** The shipping label template is free of charge. **What is the standard size of a shipping label?** The standard size of a shipping label is 4 x 6 inches (10 x 15 cm). **How do I obtain a tracking number for my shipment?** Once you generate a shipping label, a tracking number is usually provided. You can use this number to monitor your shipment’s status. **Can I edit the information on a shipping label after it’s been generated?** In most cases, shipping label details cannot be edited after generation. It’s crucial to review and ensure accuracy before finalising the label. --- ## https://www.shiprocket.in/speed-post-courier-rate-calculator/ --- title: Speed Post Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/speed-post-courier-rate-calculator/ description: Calculate Speed Post Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-11-24 source: webpage --- # Calculate Speed Post Shipping Rates on the Go Get eCommerce shipping costs with free Speed Post courier rate calculator. [Calculate now](#calculate) ## Speed Post Shipping Rates Calculator Use the calculator below to get shipping rates for Speed Post. ## 4 Easy Steps to Use Speed Post Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Speed Post Courier Costs Calculator Do for You? The shipment rate calculator provides estimated shipping costs and helps you plan your shipments more effectively. Simply enter the basic shipping details for a quick and easy calculation. ## Elevate Your eCommerce Logistics with Speed Post - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries ## Shiprocket + Speed Post An integration built for excellence: - Centralise inventory - Automate shipping - Increase reach - Reduce cost [Get started](https://app.shiprocket.in/register) ## Weigh All the Factors Involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Origin-to-destination distance - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get The Best Rates For Domestic Or [International Shipping](https://www.shiprocket.in/features/international-shipping/) Quickly: - Reach 19000+ Pin Codes Pan India - Worldwide Reach Of 220+ Countries - Get competitive shipping rates ## Frequently Asked Questions **1. Why do I see different prices for the same service for Speed Post?** Prices can vary depending on where the package is being sent. The rates change based on the sender and receiver's pin codes. **2. How many days does Speed Post take?** Delivery times for Speed Post vary by destination: - 2 to 3 days between metros - 3 to 5 days between state capitals - 4 to 7 days for other locations **3. Can I use Shiprocket to ship my products through India Post?** Yes, you can use Shiprocket to ship your parcels through India Post. ## Ready to Level Up Your Customer Experience? [Ship now](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/volumetric-weight-calculator/ --- title: Volumetric Weight Calculator - Dimensional Weight Calculator - Shiprocket url: https://www.shiprocket.in/volumetric-weight-calculator/ description: Calculate the volumetric weight of your shipments with our free volumetric weight calculator. Get accurate chargeable weight for shipping. last_updated: 2023-10-11 source: webpage --- # Volumetric Weight Calculator ## Calculate volumetric weight easily Enter your package dimensions & know the dimensional weight of your package in a click. **[Calculate now](#VolumetricCalc)** ## Volumetric weight calculator ### Enter Dimensions - **Length**: `cm` - **Width**: `cm` - **Height**: `cm` **[Calculate](#)** | **[Reset](#)** ### Results will appear below: `0.00 kg` ## What is volumetric weight? Volumetric weight or dimensional weight is a weight-measurement technique used in eCommerce logistics in which the weight of a package is calculated as the product of its length, breadth & height divided by a courier-specific constant. Your courier partner charges you based on the higher weight of the package out of the true weight & the dimensional weight. ## Ship through the top courier partners Choose from the top 42 courier companies. ## How is volumetric weight calculated? You can determine the volumetric weight of your package using Volumetric Weight Formula: **Length (cm) x Width (cm) x Height (cm) / 5000.** **[Calculate now](#VolumetricCalc)** ## Learn everything about package weight ### [How to Reduce Weight Discrepancies – Hacks for 2026](https://www.shiprocket.in/blog/reduce-weight-discrepancies/) - **Category**: eCommerce Shipping - **Read time**: 5 min - **Author**: Sanjay Kumar Negi - **Date**: December 3, 2025 ### [How Effective Weight Dispute Management Can Save You from Unexpected Costs?](https://www.shiprocket.in/blog/effective-weight-dispute-management/) - **Category**: eCommerce Shipping - **Read time**: 5 min - **Author**: Aarushi Ranjan - **Date**: May 22, 2019 ### [Shipping Woes Sorted – The Meaning & Application Of Volumetric Weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) - **Category**: eCommerce Shipping - **Read time**: 4 min - **Author**: Srishti Arora - **Date**: April 29, 2019 ## Frequently asked questions ### How do we calculate volumetric weight? Volumetric weight is calculated by multiplying the length, width and height of a package in centimeters and dividing the result by a volumetric factor, which varies depending on the courier company. The formula is often expressed as (L x W x H) / Volumetric Factor. ### What is volumetric and actual weight? **Volumetric weight** is a theoretical weight of a package based on its size and it is used by courier companies to determine shipping costs. **Actual weight** is the physical weight of the package measured on a scale. The courier charges are based on either the volumetric or actual weight and the higher of the two is used for pricing. ### How do we calculate actual weight? Actual weight is calculated by measuring the physical weight of a package using a scale. Simply place the package. --- ## https://www.shiprocket.in/xpressbees-courier-rate-calculator/ --- title: Xpressbees Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/xpressbees-courier-rate-calculator/ description: Calculate Xpressbees Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-10-11 source: webpage --- # Calculate Xpressbees Shipping Rates on the Go Get eCommerce shipping costs with free Xpressbees courier rate calculator. ## Xpressbees Shipping Rates Calculator Use the calculator to get accurate shipping rates for your parcels. ## 4 Easy Steps to Use Xpressbees Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Xpressbees Courier Costs Calculator Do for You? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify Your eCommerce Logistics with Xpressbees - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries ## Shiprocket + Xpressbees An integration built for excellence: - Wide reach - Effortless tracking - Multiple partners - Easy integration [Get started](https://app.shiprocket.in/register) ## Weigh All the Factors Involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two locations - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get the best rates for domestic or international shipping quickly: - Reach 19000+ Pin Codes Pan India - Worldwide Reach Of 220+ Countries - Top Courier Partners At Lowest Rates ## Frequently Asked Questions **1. How much does XpressBees cost?** XpressBees rates start at ₹23 – ₹39 for domestic shipping. **2. Is XpressBees delivery fast?** Yes, XpressBees is one of the fastest courier services in India. **3. Does XpressBees provide discounts?** Offers and promotions are generally rolled out strategically and may be available for specific and limited durations. Please check with XpressBees for the latest offers. --- ## https://www.shiprocket.in/terms-conditions/ --- title: Terms & Conditions - Shiprocket.in - Shipping Aggregator url: https://www.shiprocket.in/terms-conditions/ description: ShipRocket Terms & Conditions - You must read, agree with, and accept all of the terms and conditions contained in this Terms of Service agreement. last_updated: 2023-11-24 source: webpage --- # Shiprocket Legal Terms & Conditions ## TERMS OF SERVICE **Account Terms** - You must be 18 years or older to use this Service. - You must provide your full legal name, current address, a valid email address, and any other information needed in order to complete the signup process. - You are responsible for keeping your password secure. ShipRocket™ cannot and will not be liable for any loss or damage from your failure to maintain the security of your account and password. - You may not use the [ShipRocket](https://www.shiprocket.in/)™ service for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws) as well as the laws of India. - You are responsible for all activity and content (data, graphics, photos, links) that is uploaded under your ShipRocket™ account. - You must not transmit any worms or viruses or any code of a destructive nature. - A breach or violation of any of the Account Terms as determined in the sole discretion of ShipRocket™ will result in an immediate termination of your services. **General Conditions** You must read, agree with and accept all of the terms and conditions contained in this User Agreement and the [Privacy Policy](https://www.shiprocket.in/privacy-policy/) before you may become a member of ShipRocket™. - We reserve the right to modify or terminate the Service for any reason, without notice at any time. - We reserve the right to refuse service to anyone for any reason at any time. - Your use of the Service is at your sole risk. The Service is provided on an "as is" and "as available" basis without any warranty or condition, express, implied or statutory. - ShipRocket™ does not warrant that the service will be uninterrupted, timely, secure, or error-free. - ShipRocket™ does not warrant that the results that may be obtained from the use of the service will be accurate or reliable. - You understand that your Content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. - We may, but have no obligation to, remove Content and Accounts containing Content that we determine in our sole discretion are unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service. - ShipRocket™ does not warrant that the quality of any products, services, information, or other material purchased or obtained by you through the Service will meet your expectations, or that any errors in the Service will be corrected. - You expressly understand and agree that ShipRocket™ shall not be liable for any direct, indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses resulting from the use of or inability to use the service. - In no event shall ShipRocket™ or our suppliers be liable for lost profits or any special, incidental or consequential damages arising out of or in connection with our site, our services or this agreement (however arising including negligence). You agree to indemnify and hold us and (as applicable) our parent, subsidiaries, affiliates, ShipRocket™ partners, officers, directors, agents, and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of this Agreement or the documents it incorporates by reference, or your violation of any law or the rights of a third party. - Technical support is only provided to paying account holders and is only available via email and if agreed upon earlier via phone and request ticketing system. - You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service without the express written permission by ShipRocket™. - Verbal or written abuse of any kind (including threats of abuse or retribution) of any ShipRocket™ customer, ShipRocket™ employee, member, or officer will result in immediate account termination. - We do not claim any intellectual property rights over the material you provide to the ShipRocket™ service. - By uploading images and item description content to ShipRocket.in, you agree to allow other internet users to view them and you agree to allow ShipRocket™ to display and store them and you agree that ShipRocket™ can, at any time, review all the content submitted by you to its Service. - The failure of ShipRocket™ to exercise or enforce any right or provision of the Terms of Service shall not constitute a waiver of such right or provision. The Terms of Service constitutes the entire agreement between you and ShipRocket™ and govern your use of the Service, superseding any prior agreements between you and ShipRocket™ (including, but not limited to, any prior versions of the Terms of Service). - You shall not purchase search engine or other pay per click keywords (such as Google AdWords), or domain names that use ShipRocket™ or ShipRocket™ trademarks and/or variations and misspellings thereof. - ShipRocket™ does not pre-screen Content and it is in their sole discretion to refuse or remove any Content that is available via the Service. - Questions about the Terms of Service should be sent to support at ShipRocket™ dot com. **Payment of Fees** - There are different payment term options available, and depending on the payment term decided with ShipRocket the merchant has to pay on the pre-decided monthly, quarterly, half-yearly or yearly terms. - The merchant has to pay within 7 days from the date of Invoice, or he/she risks the chance of closure/termination of the online store. - All fees are exclusive of all state and central taxes, service, sales tax or other taxes, fees or charges now in force or enacted in the future (“Taxes”). - No refunds shall be provided for subscription plans. **Cancellation and Termination** - Once your account is cancelled all of your Content will be immediately deleted from the Service. Since deletion of all data is final please be sure that you do in fact want to cancel your account before doing so. - We reserve the right to modify or terminate the ShipRocket™ service for any reason, without notice at any time. - Fraud: Without limiting any other remedies, ShipRocket™ may suspend or terminate your account if we suspect that you (by conviction, settlement, insurance or escrow investigation, or otherwise) have engaged in fraudulent activity in connection with the Site. **Modifications to the Service and Prices** - [Prices](https://www.shiprocket.in/pricing/) for using ShipRocket™ are subject to change upon 14 days notice from ShipRocket™. Such notice may be provided at any time by posting the changes to the ShipRocket™ Site (ShipRocket.in) or via an announcement. - ShipRocket™ reserves the right at any time to time to modify or discontinue, the Service (or any part thereof) with or without notice. - ShipRocket™ shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service. **Banned restricted products and services:** You shall not, directly or indirectly, offer, attempt to offer, trade or attempt to trade in any item, the dealing of which is prohibited or restricted in any manner under the provisions of any applicable law, rule, regulation or guideline for the time being in force. Without prejudice to the generality of the above, BFRS does not permit hosting of following items: - "Securities" within the meaning of the Securities Contract Regulation Act, 1956, including shares, bonds, debentures, etc. and/or any other financial instruments/assets of any description. While this does not prevent a share broking firm to host its website with BFRS, the trading of the shares through an e-store made available by BFRS is prohibited. - Living, dead creatures and/or the whole or any part of any animal which has been kept or preserved by any means whether artificial or natural including rugs, skins, specimens of animals, antlers, horns, hair, feathers, nails, teeth, musk, eggs, nests, other animal products of any description the sale and purchase of which is prevented or restricted in any manner by applicable laws (including those prohibited under The Wildlife Protection Act, 1972). Weapons of any description. - Liquor, tobacco products, drugs, psychotropic substances, narcotics, intoxicants of any description, medicines, palliative/curative substances. - Religious items, including books, artifacts, etc. of any description or any other such item which is likely to affect the religious sentiments of any person. - "Antiquities" and “Art Treasures” in violation of the provisions of the Antiquities and Art Treasures Act, 1972("the Act"). - Used cellular phone SIM Cards. - Furthermore, you agree to display and adhere to a terms of use or other user-type agreement, as well as a privacy policy, governing Your operation of Your Store and Your conduct with Your Store’s customers. [Download Shiprocket Agreement](https://www.shiprocket.in/merchant-agreement/) --- ## https://www.shiprocket.in/refund-cancellation-policy/ --- title: Refund & Cancellation Policy: ShipRocket.in - Logistics Aggregator url: https://www.shiprocket.in/refund-cancellation-policy/ description: Refund & Cancellation Policy: Read more about Shiprocket refund and cancellation policy before taking up our eCommerce shipping services. last_updated: 2023-10-11 source: webpage --- # Refund & Cancellation Policy 1. You may cancel your account at any time by emailing [email protected]. 2. Once your account is cancelled, all of your Content will be immediately deleted [from the Service](https://www.shiprocket.in/). Since deletion of all data is final, please be sure that you do in fact want to cancel your account before doing so. 3. If you cancel the Service in the middle of the month, you will receive one final invoice via email. Once that invoice has been paid, you will not be charged again. 4. We reserve the right to modify or terminate the KartRocket service for any reason, without notice at any time. 5. Fraud: Without limiting any other remedies, KartRocket may suspend or terminate your account if we suspect that you (by conviction, settlement, insurance or escrow investigation, or otherwise) have engaged in fraudulent activity in connection with the Site. **Note:** No refunds shall be provided for subscription plans. --- ## https://www.shiprocket.in/enterprise/ --- title: Enterprise Shipping: Plans and Pricing - Shiprocket url: https://www.shiprocket.in/enterprise/ description: A shipping platform that grows with your business Looking for a smarter shipping solution – Let’s talk! last_updated: 2023-10-11 source: webpage --- # A shipping platform that grows with your business Looking for a smarter shipping solution – Let’s talk! [Get Started](https://app.shiprocket.in/newlogin?rel=EnterprisePricing) ## Work with a partner that listens to your requirements With the right help, your business gets the competitive advantage it deserves. ### We Make Shipping a Lot Less Complex Shiprocket is a cloud-based software that automates every step of your order fulfillment process. With modern shipping tools and a balanced approach, we help you ship orders in the most affordable, manageable, and delay-free way. ### Customize Your Shipping Preferences Say goodbye to repetitive work and manual efforts by automating your shipping preferences. Customize your courier selection by setting simple or advanced shipping rules based on weight, payment mode, location, order value, and more. ### Global Reach Shiprocket is integrated with major logistics networks and has a presence in over 220 countries worldwide. Now, reach more customers globally while we handle the exhaustion of handling paperwork, government policies, and regulatory requirements. ## Keep your promises to your customers - **Real-Time Order Updates**: Turn one-time buyers into repeat customers by regularly sending shipment notifications across all touchpoints. - **Live Shipment Tracking**: Win your buyers’ trust by giving them complete visibility of their order’s movement. - **Easy Return Management**: Simplicity is the key when it comes to making your buyers happy. We have created an easy-to-customize return process. - **Hear the Voice of Your Customers**: Use our feedback form to know what users think about you and your products. ## We’ve put together all the pieces that you need - **A Wider Reach**: With 17 courier partners, you get the ability to ship orders to over 26000 pin codes in India. - **Smart Shipping**: Shiprocket seamlessly integrates with all major marketplaces, order management systems, and web development platforms. - **Post-Order Management**: From shipping to delivery and everything in between – Shiprocket is designed and built exactly to handle all. - **Advanced Insights**: Get real-time visibility of the areas that need optimization. - **Uninterrupted Remittance**: Maintain steady cash flow by getting your COD remittance earlier than ever with Shiprocket. ## What our customers have to say **Dhiraj Verma**, Owner & Co-Founder, Arata: > With Shiprocket, we do not require to integrate every single courier company into our order system. Shiprocket does it all and lets you ship with over 15 courier partners. **Saurabh Singhal**, Head-Supply Chain, MCaffeine: > We wanted a simple platform to align all our orders in one place. Shiprocket does it beautifully by integrating our website orders with their order processing platform. **Kaushal Kaushik**, Manager-Operations, Mamaearth: > It’s been more than a year since we first started shipping with Shiprocket. We’re happy that Shiprocket understands our business and is equipped to support our growth. ## Frequently asked questions **Whom does the enterprise shipping plan cater to?** The enterprise shipping plan is for eCommerce businesses that have a high shipment volume and specific shipping requirements. You can get in touch with our team and we will set up a customized plan for you. [Learn More](https://support.shiprocket.in/support/solutions/articles/152000000250-what-are-the-available-plans-in-shiprocket-and-which-one-would-be-the-most-suitable-for-my-shipping-n) **How is the Enterprise plan suitable for my business?** The Enterprise shipping plan helps you uncomplicate shipping with 17+ carriers, automated NDR management, modern shipping tools, AI-based courier recommendation, etc. **Can I get help if I ship from different websites and marketplaces?** Yes. Shiprocket offers integrations with 12+ websites and marketplaces like Woocommerce, Shopify, Amazon, etc. You can easily import orders from all and ship from one platform. [Learn More](https://www.shiprocket.in/channel-integrations/) **I have many instances of undelivery and I usually need to connect with buyers. Will that be possible?** Yes. Shiprocket offers you an uncomplicated process where you can record the buyer’s preference or reason for reattempt and refusal of delivery right from the tracking page. [Start Here](http://app.shiprocket.in/register) **Are tracking notifications shared with buyers?** Yes. With Shiprocket you can share tracking updates via Email and SMS notifications. Also, your customers can receive a branded tracking page with your company logo, name, support number, order details, etc. --- ## https://www.shiprocket.in/investor-relations/ --- title: Investor Relations - Shiprocket url: https://www.shiprocket.in/investor-relations/ description: It is an end to end, new age, merchant-first, and API-led technology platform designed to enable e-commerce transactions for India’s MSMEs and Large Retailers. last_updated: 2023-11-24 source: webpage --- # Shiprocket Simplifying Commerce It is an end to end, new age, merchant-first, and API-led technology platform designed to enable e-commerce transactions for India’s MSMEs and Large Retailers. Our Shiprocket platform simplifies logistics, checkout, payments, fulfilment, and cross-border trade, enabling Merchants to sell online and offline efficiently and at scale. Our platform is purpose-built to simplify e-commerce for Merchants who sell directly to end consumers through their own websites, apps or social media channels. ## Sellers of India ### Sellers of Shiprocket *[Image: img]* ## Shiprocket ### Platform Demystified *[Image: img]* ## Corporate Announcements ### Saahil Goel, MD & CEO, Shiprocket, Podcast: ET Leadership Excellence Awards 2025 In this special Podcast, we sit down with Saahil Goel, MD & CEO of Shiprocket to discuss how Shiprocket became a leading logistics and shipping platform in India that empowers businesses, both large and small, to streamline their order fulfillment process. [View](https://www.youtube.com/watch?v=JQwz2xOVs1Q) ### Shiprocket’s marketing tech business could be its next big delivery ahead of IPO Bengaluru/New Delhi: Logistics aggregator Shiprocket is charting a new course, betting on its marketing technology and automation arm that can serve as a full-stack enabler for e-commerce brands. [Read more](https://www.livemint.com/companies/start-ups/shiprocket-ipo-e-commerce-logistics-marketing-technology-logistics-aggregator-11761741621069.html) ### The Big Idea: E-commerce on the move The real eureka moment came when the founders realised shipping and fulfilment were the biggest bottlenecks for small businesses. [Read more](https://www.financialexpress.com/business/the-big-idea-e-commerce-on-the-move-4008348/) ### Republic Business Conclave: Shiprocket's Gautam Kapoor & Collegedunia's Sahil Chalana On Leadership Shiprocket's Gautam Kapoor & Collegedunia's Sahil Chalana On Leadership In a compelling session at the Republic Business Leadership Conclave, Collegedunia Co-Founder & CEO Gautam Kapoor shared actionable insights on navigating digital transformation in education, emphasizing agile leadership amid AI-driven disruptions. [View](https://www.youtube.com/watch?v=ptMogulOOvc) ### Shiprocket Files ₹2,500 Cr IPO; Q-Comm Boosting Orders & Revenue; What's For FY25? | Startup Central Sumita Kareer of ET Now: Shiprocket has filed for a ₹2,500 crore IPO, with its Q-Comm segment driving strong growth in orders and revenue, setting the stage for ambitious expansion plans in FY25. [Read more](https://www.youtube.com/watch?v=bRLN1TnFghU) [See all announcements](https://www.shiprocket.in/investor-relations/announcements/) ## Hear what our CEO has to say! The story of Shiprocket began with a simple yet ambitious vision: to help merchants go online and build their own websites. Back in 2012, we launched Kartrocket to enable small businesses to create their digital storefronts. As we worked closely with these merchants, we realized that the majority of them were operating in a mobile-first world—a shift that led us to pivot and focus on solutions designed for mobile-first commerce. This journey gave us a front-row seat to the entire e-commerce lifecycle in India—from cataloging to payments, conversion, ads, and shipping. [Read more](https://sr-website-01.shiprocket.in/sr-website/Letter-from-the-CEO-58WYIw.pdf) ## Voices of Our Sellers *[Image: img]* ## Latest from our Blogs ### [The Role of Data in eCommerce: How to Use Insights to Drive Growth](https://www.shiprocket.in/blog/role-of-data-in-ecommerce/) Explore Article ### [Future-Proofing eCommerce: Shiprocket’s Vision and Strategic Roadmap](https://www.shiprocket.in/blog/future-proofing-ecommerce/) Explore Article ### [Shiprocket’s Platform: Powering India’s eCommerce Ecosystem](https://www.shiprocket.in/blog/shiprockets-platform-powering-ecommerce-ecosystem/) Explore Article [View all](https://www.shiprocket.in/blog/category/latest-updates-and-news/) --- ## https://www.shiprocket.in/dark-store-services-in-india/ --- title: Dark Store Services in India for Fast & Hyperlocal Delivery - Shiprocket url: https://www.shiprocket.in/dark-store-services-in-india/ description: Explore dark store services in India designed for faster order fulfilment, hyperlocal delivery, and reduced costs for eCommerce businesses. last_updated: 2023-11-02 source: webpage --- # Deliver Faster with Shiprocket Dark Store Services in India Store inventory closer to customers, fulfil orders within minutes, and ensure lightning-fast deliveries with Shiprocket’s tech-powered Dark Store Network. [Start Now](https://app.shiprocket.in/newlogin) ## Building Success Stories with 3 Lakh+ eCommerce Brands * [Image: logo] * [Image: logo] * [Image: logo] * [Image: logo] * [Image: logo] * [Image: logo] ## India’s Fastest Dark Store Fulfilment Solutions Meet the growing consumer demand for **4-hour, same-day,** and **next-day deliveries** with Shiprocket Dark Stores — your gateway to Quick Commerce–ready operations. With a rapidly expanding dark store network in **Delhi NCR, Bengaluru, Mumbai,** and rapidly expanding **Tier 1** & **Tier 2** cities. We empower your brand to deliver orders faster, reduce RTO, and boost conversions. Our intelligent Dark Store Solution helps you store, pick, pack, and dispatch orders from micro-warehouses strategically positioned near high-demand customer clusters. ## Power Your Brand with the Shiprocket Dark Store Network Today’s shoppers expect convenience, speed, and reliability. Shiprocket helps you meet these expectations with: - **98%** 4 hr in TAT Attempts - **37%** Increase in day 1 delivered % - **Up to 2%** Increase in Overall Conversion - **Up to 4%** Increase in COD Conversion Whether you operate in one city or many, our scalable Dark Store Solution is built to help you grow faster and deliver smarter. [Get Started](https://app.shiprocket.in/newlogin) ## Who Should Use Dark Store Services? Businesses looking to offer ultra-fast delivery and elevate customer satisfaction must adopt Dark Store solutions over traditional warehousing. Brands in competitive categories can gain a strong advantage by fulfilling orders within hours rather than days. - D2C & fast-growing eCommerce brands - FMCG, grocery and fresh essentials - Beauty & personal care businesses - Electronics & accessories - Fashion & lifestyle brands - Home & kitchen essentials - Health & wellness brands - Quick commerce startups - Urban retail businesses [Sign Up Today](https://app.shiprocket.in/newlogin) ## Why Choose Shiprocket Dark Store Services? - **4-Hour & Same-Day Deliveries**: Deliver orders in as fast as 4 hours across key metros with micro-warehouses located closer to your customers. - **Boost Sales & Conversions**: Faster delivery improves checkout conversions by 2–4% (including COD) and strengthens customer loyalty. - **Cost-Efficient Last-Mile Delivery**: Decentralised fulfilment means shorter distances, faster drops, and optimised shipping costs. - **Real-Time Inventory Sync Across Channels**: Our efficient WMS integration gives you complete visibility and control of stock levels across all online storefronts. - **AI-Powered Dark Store Fulfilment Solutions**: Our intelligent routing engine ensures fast assignment, reduced delays, and precise delivery attempts. - **Accurate, Seamless Order Fulfilment**: Enjoy zero weight discrepancies, improved pick accuracy, and a streamlined packing workflow. ## Safe, Secure, and Scalable Dark Store Network Store inventory in well-managed, secure micro-warehouses located in high-demand zones across: - Delhi - Mumbai - Bangalore - Pune - Hyderabad - Chennai - Ahmedabad - Agra - Amritsar - Dehradun - Jalandhar - Kanpur - Meerut ## How Shiprocket’s Dark Store Work Process Operates Our Dark Store Logistics system combines intelligent warehousing and rapid picking workflows. 1. **Stock Placement**: Send inventory to the nearest Shiprocket Dark Store in your key demand locations. 2. **Real-Time Synchronisation**: Your product catalogue syncs with our WMS and sales channels instantly. 3. **Intelligent Order Allocation**: Incoming orders are automatically assigned to the closest micro-warehouse for fastest fulfillment. 4. **Pick, Pack & Dispatch within Minutes**: Trained fulfilment teams ensure accuracy and reduce the processing time drastically. 5. **Last-Mile Delivery Execution**: Our delivery partners complete orders with 4-hour, same-day, or next-day delivery depending on the customer location. [Sign Up Today](https://app.shiprocket.in/newlogin) ## Frequently Asked Questions **What are Dark Store Services?** Dark Store Services refer to quick-dispatch micro-warehouses where products are stored, picked, packed, and shipped within minutes to enable fast delivery. **In which cities are Shiprocket Dark Store Services available?** Shiprocket currently operates 45+ Dark Stores across Delhi NCR, Bengaluru, Mumbai, and rapidly expanding Tier 1 & Tier 2 cities. — with expansion underway in additional cities. **How fast can deliveries be made with Dark Store Fulfilment?** Orders can be delivered within 4 hours, or via same-day and next-day delivery, depending on the customer’s location. **What type of products can I store in a Dark Store warehouse?** Most high-demand, fast-moving, and lightweight items such as cosmetics, grocery, electronics accessories, fashion, personal care, and wellness products. **How does a Dark Store reduce RTO?** Proximity-based fulfilment reduces delays, improves delivery accuracy, and enables early delivery attempts — all of which contribute to lower RTO. **Can Dark Store Services support multi-city operations?** Yes, Shiprocket’s expanding dark store network supports brands operating across multiple cities and marketplaces. --- ## https://www.shiprocket.in/free-product-description-generator/ --- title: Product Description Generator | Free AI Tool - Shiprocket url: https://www.shiprocket.in/free-product-description-generator/ description: Generate High-Converting Copy in Seconds with our Free AI Product Description Generator powered by Gemini for Ecommerce. last_updated: 2023-10-11 source: webpage --- # Free Product Description Generator Craft attractive product descriptions that inspire confidence and drive purchases. [Try for free](#productGenerator) ## Generate Product Description ### Describe your Product - **Add Product Name**: [Input field for product name] - **Add Keywords to include (Optional)**: [Input field for keywords] - **Add Product Features (Optional)**: [Textarea for product features] **Generate**: [Button to generate description] **Regenerate**: [Button to regenerate description] ## Grow sales with high-converting product descriptions Enhance your product pages with our free and highly responsive product description generator powered by Gemini. ### Boost your conversions Elevate your sales game with product descriptions that entice and convert visitors into customers. ### Differentiate your products Set your products apart from the competition by highlighting their distinctive features and benefits. ### Reduce returns Set clear expectations and reduce returns by providing precise and detailed product descriptions. ### Enhance brand image Establish credibility and trustworthiness with high-quality descriptions that reflect your brand's personality. ## Sync your catalogue seamlessly with Shiprocket Integrate your product catalogue easily with Shiprocket’s tech-enabled shipping platform, across 12+ channels. [Explore integrations](https://www.shiprocket.in/channel-integrations/) ## Explore our blog - [How to Manage Delivery Timelines in eCommerce for Faster Shipping](https://www.shiprocket.in/blog/delivery-timelines-shipping/) - [Convenience Fee: Meaning, Legal Rules & Business Use Cases](https://www.shiprocket.in/blog/convenience-fee/) - [From Order Placed to Order Delivered: Rethinking End-to-End eCommerce CX](https://www.shiprocket.in/blog/end-to-end-ecommerce-customer-experience-guide/) ## Check out our full range of Free Online Tools - [Shipping Rate Calculator](https://www.shiprocket.in/shipping-rate-calculator/) - [Shipping Label Generator](https://www.shiprocket.in/shipping-label-generator/) - [Barcode Generator](https://www.shiprocket.in/free-online-barcode-generator/) - [Online Invoice Generator](https://www.shiprocket.in/free-invoice-generator/) - [EMI Calculator](https://www.shiprocket.in/business-loan-emi-calculator/) - [GST Calculator Online](https://www.shiprocket.in/gst-calculator/) - [Discount Calculator](https://www.shiprocket.in/discount-calculator/) - [Profit Margin Calculator](https://www.shiprocket.in/profit-margin-calculator/) - [Volumetric Weight Calculator](https://www.shiprocket.in/volumetric-weight-calculator/) - [International Shipping Rate Calculator](https://www.shiprocket.in/x/shipping-rate-calculator/) - [Product Description Generator](https://www.shiprocket.in/free-product-description-generator/) - [CBM Calculator](https://www.shiprocket.in/cbm-calculator/) - [Product Title Generator](https://www.shiprocket.in/free-product-title-generator/) - [Product Name Generator](https://www.shiprocket.in/free-product-name-generator/) - [Refund and Return Policy Generator](https://www.shiprocket.in/return-refund-policy-generator/) ## Want to grow your online business real fast? Use our all-in-one eCommerce growth platform to streamline your entire customer journey from acquisition and checkout to shipping and returns. [Get started](https://app.shiprocket.in/register) --- ## https://www.shiprocket.in/free-product-title-generator/ --- title: Free Product Title Generator | Boost Your E-commerce Sales url: https://www.shiprocket.in/free-product-title-generator/ description: Generate SEO-friendly product titles effortlessly with Shiprocket's Free Product Title Generator. Enhance your e-commerce listings. last_updated: 2023-11-01 source: webpage --- # Create compelling product titles for free Generate irresistible, SEO-friendly product titles that attract more customers and drive more sales. [Get started](#productGenerator) ## Generate a product title ### Describe your Product - **Your product’s name**: Acme corp. - **Keywords**: Vegan, Plant based - **Benefits of using it**: Vegan Plant based Choose a tone: - 💼 Professional - 🙂 Friendly - 😎 Casual ## Why choose our product title generator? Don’t let mediocre product titles hold your business back. ### Efficiency Say goodbye to hours of brainstorming and generate product titles in seconds. ### Effectiveness Our AI-driven algorithms ensure that your titles resonate with your target audience. ### Versatility Whether you’re selling fashion, electronics, or anything in between, we have you covered. ### Optimisation Maximise your product visibility and click-through rates with titles designed to stand out. ## Frequently asked questions **How does the product title generator work?** Our product title generator utilises advanced AI algorithms to analyse your product and generate relevant, attention-grabbing titles. **Are the titles compatible with all eCommerce platforms?** Yes, the titles are SEO-optimised and are designed to be compatible with your website as well as all eCommerce platforms. **Can I customise the generated titles?** Absolutely! While the tool generates titles automatically, you can always customise them to better suit your brand and products. **Is there a limit to the number of titles I can generate?** No, there’s no limit! Generate as many titles as you need to find the perfect fit for your products. --- ## https://www.shiprocket.in/free-product-name-generator/ --- title: Free & Fast Product Name Generator - No Login Required url: https://www.shiprocket.in/free-product-name-generator/ description: Generate unique product names with Shiprocket’s free, no-login-required tool. Perfect for businesses looking for instant naming solutions. last_updated: 2023-11-02 source: webpage --- # Generate catchy product names for free Create unique and memorable product names that resonate with your audience and set your brand apart. [Try for free](#productGenerator) ## Generate Product Name Describe your product (required): ``` Tell us about your product, including its type, functionality, and unique selling points. For example: Our product is a revolutionary AI-powered name generator designed to empower entrepreneurs by crafting distinctive and memorable names using cutting-edge algorithms. ``` Add Keywords to include (Optional): ``` Specify any keywords you'd like us to consider when generating names for your product. ``` ## Use cases of our product name generator Unlock the power of naming and elevate your brand. - **New product launches**: Kickstart your new product’s journey with a memorable and impactful name. - **Brand revamps**: Revitalise your existing products with fresh, modern names. - **Startups and entrepreneurs**: Generate names that reflect your vision and set the tone for your brand identity. - **Marketing campaigns**: Enhance your marketing efforts with catchy and relevant names for specific campaigns, events, or promotions. ## Frequently asked questions **Is the product name generator really free to use?** Yes, our product name generator is completely free, with no hidden charges or subscriptions required. **How many name suggestions can I generate?** There's no limit to the number of names you can generate. Keep creating until you find the perfect fit for your brand. **How do I know if the generated names are unique?** While our product name generator provides creative and unique suggestions, we recommend conducting a trademark search to ensure the availability and exclusivity of your chosen name. **Is the generator suitable for all industries?** Absolutely! Our generator caters to a wide range of industries, from technology and fashion to food and more. --- ## https://www.shiprocket.in/amazon-self-ship/ ```markdown --- title: Amazon Self Ship - Amazon Shipping & Delivery India - Shiprocket url: https://www.shiprocket.in/amazon-self-ship/ description: Amazon Self-Ship With Shiprocket. Ship your Amazon orders at the best rates with multiple courier partners in India. Try Now! last_updated: 2023-10-11 source: webpage --- # Amazon Self-Ship + Shiprocket Ship Your Amazon Orders At Lowest Rates With Multiple Courier Partners. [Start Now](https://app.shiprocket.in/register) ## Agile Doorstep Pickup For Your Amazon Orders - **Lowest Shipping Rates**: Now Ship @₹20/500Gms & Save Upto 50% On Amazon Delivery Costs - **Easy Integration**: Integrate Your Amazon Seller Central Account With Shiprocket & Sync Orders In Just A Click - **Multiple Courier Partners + CORE**: Choose From Top Courier Partners Like Fedex, Bluedart, Delhivery, Xpressbees & More - **Wide Reach**: Ship To 19,000+ Pin Codes Across India & Over 220+ Countries and territories - **Save On Return Orders**: Create a [courier pickup from home](https://www.shiprocket.in/home-pickup-courier-services/) conveniently with a few taps. - **Payment Options**: Process Your Amazon Self Ship Orders Faster With Prepaid Payment - **Maximum Security Cover**: Shiprocket Offers Shipment Damage & loss Protection Upto ₹25 Lacs - **Sync Tracking Information**: Receive All Shipment Related Updates On The Amazon panel - **Post Shipping Experience**: Create A Superior Post-Purchase Experience For Your Customers ## Advantages Of Amazon Self-Ship - Hassle-Free Amazon Shipping & Flexible Return Order Management - Seamless Inventory Management & Order Tracking - Zero Dependency On Amazon For Delivery, Pickup Or Remittance - Process Orders As Per Your Convenience - Pickup Orders From Multiple Locations - Minimize Returns & Cancellations ## How Does It Work? 1. **Integrate Your Amazon Account With Shiprocket** 2. **Import Your Orders From Amazon** 3. **Select Courier Partner Using CORE** 4. **Ship Order Across 19000+ Pin Codes** 5. **Track Your Orders** [Start Now](https://app.shiprocket.in/register) ## Get Started With A Free Account Sign up for free. No setup charge, no hidden fees. Pay only for shipping your orders. Start shipping around the globe today! [Ship Now](https://app.shiprocket.in/register) ## Hear From Our Clients > Shiprocket is the best shipping and logistics platform with a user-friendly interface and helped me scale my business by lowering transit costs. > — Anand Agarwal, Founder, Ravishing Variety > We have been using Shiprocket as our primary 3PL logistics provider for fulfilling our amazon self-ship orders for over a year and the quality of their service is best-in-class. > — T. S Kamath, D & CEO, Tskamath Technologies ## Case Studies - [How Shiprocket Helped Bharat Agritech To Reach Their Target Audience](https://www.shiprocket.in/blog/bharat-agritech-with-shiprocket/) - [How Shiprocket Enabled Avni to Provide On-Time Deliveries to Their Consumers](https://www.shiprocket.in/blog/avni-case-study-by-shiprocket/) - [How Shiprocket Helped Brand Cultfree 1469 Increase Their Business](https://www.shiprocket.in/blog/how-shiprocket-helped-brand-cultfree-1469-increase-their-business/) [Go to Blogs](https://www.shiprocket.in/blog/) ## Know more about Shiprocket **Can I Automatically Import Orders From Amazon to my Shiprocket Account?** Yes, you can automatically import orders from Amazon by integrating your Amazon Seller account with Shiprocket. You need to go to the channels tab in your Shiprocket account and add Amazon as a channel. Once you integrate your Amazon account with Shiprocket, orders will be automatically imported into the Shiprocket account. [Try Now](http://app.shiprocket.in/login) **To How Many Pin Codes Will Shiprocket Deliver My Amazon Orders?** You can deliver your Amazon orders to 19000+ pin codes with Shiprocket. Also, there are no restrictions on the courier partners. You can select from 42 courier partners. [Get Started](http://app.shiprocket.in) **Can I Accept COD payment when I use Self-Ship With Shiprocket?** No. According to Amazon’s guidelines, you cannot accept COD payments when you use self-ship. However, you can continue accepting prepaid orders. **Will Order Tracking Information Be Sent to My Customers?** Yes. With Shiprocket, you can send the order tracking information to your customer via SMS and Email updates. Also, you can customize the tracking pages with your brand name, logo, etc. [Learn More](https://www.shiprocket.in/post-purchase-tracking/) **Will I Need to Pay Any Extra Charges for Adding Amazon as a separate Channel?** No. You just need to pay the shipping charges. You can use the Shiprocket platform free of cost. If you want additional features, you can upgrade your plan. **Can I Process Return Orders With Shiprocket?** Yes, you can process your Amazon returns right from your Shiprocket account. Also, our advanced NDR buyer blow helps you reduce RTO by almost 45% with SMS, Email, and text messages and IVR calling to reduce the time between reattempts. ## Trusted By 4 Lakhs+ Businesses Ship orders to 19,000+ pin codes & 220+ Countries and territories. Provide superior post-purchase experience. [Let’s Get Started](https://app.shiprocket.in/register) Or Call Us on 9711623070 ``` --- ## https://www.shiprocket.in/pricing/ --- title: E-commerce Shipping Plans & Pricing - Shiprocket - Courier Rates url: https://www.shiprocket.in/pricing/ description: Automate your eCommerce shipping with Shiprocket. Ship with multiple courier and choose the shipping plan as per your need. last_updated: 2023-11-02 source: webpage --- # Choose a plan that works best for you ## Pricing Plans ### Lite - **Price:** FREE - **Avg shipment cost:** ₹45 - **Ideal for:** Shipping up to 5 orders monthly - **Includes:** - Standard shipping rates for low volumes - Basic courier selection - Standard support access [Get Started](https://app.shiprocket.in/seller/plans) ### Business - **Price:** ₹199/m - **Avg shipment cost:** ₹41 - **Ideal for:** Shipping up to 5-50 orders monthly - **Includes:** - Improved shipping rates for growing volumes - Optimized courier selection - Guided support - *[Image: icon]* Achieve 100 shipments in any month & get plan fee refund. [Get Started](https://app.shiprocket.in/seller/plans) ### Advanced - **Price:** ₹499/m - **Avg shipment cost:** ₹39 - **Ideal for:** Shipping up to 50–200 orders monthly - **Includes:** - Cost-efficient pricing as you scale - Proactive courier optimization - Dedicated customer support - *[Image: icon]* Achieve 500 shipments in any month & get plan fee refund. [Get Started](https://app.shiprocket.in/seller/plans) ### Pro - **Price:** ₹799/m - **Avg shipment cost:** ₹36 - **Ideal for:** Shipping up to 3000-10,000 orders monthly - **Includes:** - Best-in-class pricing for high volumes - Advanced courier optimization - Priority ticket resolution - *[Image: icon]* Achieve 1000 shipments in any month & get plan fee refund. [Get Started](https://app.shiprocket.in/seller/plans) ## Superior Features to Launch Your Business Growth - **NDR automation:** Reduce your RTO by empowering your buyers to take action on undelivered shipments. [Learn more](https://www.shiprocket.in/ndr-management/) - **Post ship:** Get your own branded tracking page to keep buyers updated and increase customer retention. [Learn more](https://www.shiprocket.in/post-purchase-tracking/) - **Early COD:** Take control of your business cash flow with daily COD remittance and grow your business. [Learn more](https://www.shiprocket.in/early-cod/) - **Multi user:** Manage your account effortlessly by having multiple users and specific user permissions. - **Postpaid:** Enjoy COD remittance as shipping credits, uninterrupted shipping, and transparent reconciliations. [Learn more](https://www.shiprocket.in/postpaid/) - **Courier recommendation engine:** Choose the right courier partner based on cost, estimated pickup time, service quality, and delivery performance. [Learn more](https://www.shiprocket.in/features/recommendation-engine/) ## All Our Plans Include the Essentials - Manifestation and labels - 25+ Courier partners - Automated shipment tracking - Sales channel sync - Live rate calculator - Bulk order processing - Live email & SMS notifications - Catalog sync - Multi pickup location - Chat, call & email support - COD reconciliation, reporting & settlement - Basic reporting & passbook ## Frequently Asked Questions **What all plans are included in the professional plan?** The professional plan includes Basic, Advanced, and Pro plans. There are different charges based on the monthly, quarterly, half-yearly, and annual billing cycles. [Learn More](https://www.shiprocket.in/pricing-plan-professionals/) **None of the plans match my need. How can I use Shiprocket?** To get a customized plan for your eCommerce shipping needs, you can consult with one of our shipping experts and they will get you started. [Start Now](https://www.shiprocket.in/enterprise/) **What are the basic features included with the Shiprocket plans?** All the plans contain the essentials like 42+ courier partners, automated [shipment tracking](https://www.shiprocket.in/shipment-tracking/), live rate calculator, multi pickup location, COD reconciliation, bulk order processing, etc. --- ## https://www.shiprocket.in/developers/ --- title: API and Documentation For eCommerce Developers - Shiprocket Shipping url: https://www.shiprocket.in/developers/ description: Shiprocket offers a comprehensive solution and a robust platform for enthusiastic developers to take advantage of the shipping functionalities for their business. Reap the benefits, understand and utilize Shiprocket APIs for a seamless and easy deployment. last_updated: 2023-10-11 source: webpage --- # Shiprocket API & Documentation Shiprocket offers a comprehensive solution and a robust platform for enthusiastic developers to take advantage of the shipping functionalities for their business. Reap the benefits, understand and utilize Shiprocket APIs for a seamless and easy deployment. [Get Started](https://app.shiprocket.in/register) ## Shiprocket API Documentation Know about APIs in this comprehensively designed document that helps developers and Shiprocket users to fully understand and integrate Shiprocket APIs for a seamless and easy deployment. Shiprocket APIs enable you to fully utilize most of your Shiprocket account’s panel features. [Know More](https://apidocs.shiprocket.in/) ## Get Started With A Few Easy Steps 1. **STEP 1/3** Go To Shiprocket Panel > Settings > API > Configure > Create An API User 2. **STEP 2/3** Enter An Email And Password & Generate API Credential 3. **STEP 3/3** Generate your token for each request. [Start Now](https://app.shiprocket.in/register) ## Developer Community The developer community is an excellent platform to connect and collaborate with like-minded enthusiasts who are undaunted in creating innovative and disruptive tech. Be it Shiprocket API integration in PHP, or Laravel, working in Sandbox, or setting up other APIs of Shiprocket, you get to do it all. Shiprocket developer community envisages a community of developers and a learning platform for tech wizards. Our powerful new APIs are for tech aficionados who are determined to create a seamless shipping workflow for their platforms. ### Connect. Engage. Learn. Build. Grow with developers ## Read More About Products & Tech Here - [Top 10 Must-Have Features For An eCommerce Website](https://www.shiprocket.in/blog/top-10-must-have-features-for-an-ecommerce-website/) - [The Basics of Crowdfunding Campaign](https://www.shiprocket.in/blog/the-basics-of-crowdfunding-campaign/) - [Your Step by Step Product Development Guide](https://www.shiprocket.in/blog/product-development-guide/) ## Frequently Asked Questions **Can I calculate shipping rates for anywhere in India?** Yes. You just need to enter the pickup and delivery pin code along with other details like the weight of the shipment to know the estimated courier charges. [Learn More](https://support.shiprocket.in/support/solutions/articles/152000000171-can-i-see-all-shiprocket-rates-in-one-place-) **How can the rate calculator help me?** The rate calculator can help you make informed decisions for your business. By estimating costs beforehand, you can analyze the shipping costs and this can help you with product pricing, discounts, etc. **What are shipping zones in the rate calculator results?** Shipping zones are specific areas divided for shipping and the rates are charged according to zones. [Learn More](https://support.shiprocket.in/support/solutions/articles/43000664184-explaining-shipping-zones-how-shipment-zones-affect-order-fulfillment-and-rates-) **What are shipping modes available with Shiprocket?** Shiprocket offers air and surface mode shipping and you can view the rates for both with the shipping rate calculator. --- ## https://www.shiprocket.in/capital/ --- title: Revenue Based Financing For Digital-First Brands - Shiprocket Capital url: https://www.shiprocket.in/capital/ description: Get flexible capital upto ₹5 crores in just 2 days Revenue-based financing No equity dilution One-time flat fee Easy repayment... last_updated: 2023-10-11 source: webpage --- # Revenue Based Financing For Digital-First Brands - Shiprocket Capital ## Get flexible capital upto ₹5 crores in just 2 days - Revenue-based financing - No equity dilution - One-time flat fee - Easy repayment terms - Quick Disbursal *Shiprocket Capital is a Lending Service Provider and not a Regulated Entity* ## Unlock limitless growth for your eCommerce business Secure easy and quick financing from top providers, manage your operations efficiently and skyrocket your business growth. ### Benefits - **Ramp up inventory**: Revitalise your inventory and cater to more customers. - **Intensify marketing efforts**: Fuel your marketing efforts and extend your brand presence. - **Boost manufacturing**: Elevate your production efficiently and never run out of stock. - **Expand into new markets**: Venture into new territories and explore boundless opportunities. ## Tailored for eCommerce Shiprocket Capital provides fast and flexible growth funds exclusively curated for Shiprocket customers running online businesses across categories. ### Applicable Categories - Consumer electronics - Apparel and footwear - Home and kitchen - Artificial jewellery - Beauty and personal care - Other eCommerce businesses ## Start in 3 easy steps 1. **Submit the form**: Fill out the application form to show your interest. 2. **Share documents**: Provide your documents and revenue details with 100% data security. 3. **Secure funds**: Receive capital based on your profile and start undertaking growth initiatives. ## Trusted by 50+ brands Some of India’s emerging eCommerce brands have opted for this easy and fast revenue-based financing to acquire new customers and scale their business. - **Mokobara Lifestyle** Private Limited - **Marketing King** Online Private Limited - **Asear Healthcare** Private Limited - **Ke Healthcare** Private Limited ## Our credit partners Access up to ₹5 Crores of hassle-free and prompt capital from leading financing providers. ### Credit Partners - **Oxyzo** - **GRO**: Mr Abhishek Goyal - **Phone**: 0124-4006603 / +91-7353013499 / 011-41054262 - **Email**: [email protected] - **Address**: 1st Floor, Tower A, Global Business Park, Gurugram – 122002 - **UGRO** - **GRO**: Mr. Satyabrata Mohapatra - **Phone**: 022-6826 9135 - **Email**: [email protected] - **Address**: UGRO Capital Limited, Equinox Business Park, Tower 3, Fourth Floor, Off BKC, LBS Road, Kurla, Mumbai, Maharashtra – 400070 - **Grow Money Capital** - **GRO**: Piyush Khandelwal - **Phone**: +91 9667900421 - **Email**: [email protected] - **Address**: A-5, Sector-3, Noida, 201301, Uttar Pradesh, India. - **Arthashastra ePayLater** - **GRO**: Pranesh Acharya - **Phone**: +91 9324735062 - **Email**: [email protected] - **Address**: 91springboard Business Hub Pvt Ltd, Godrej & Boyce, Gate No 2, Plant No. 6, LBS Marg, Opposite Vikhroli Bus Depot, Vikhroli West, Mumbai, Maharashtra 400079. - **Gromor Finance** - **GRO**: Ms. Rashi Kataria - **Phone**: +91-9589078309 - **Email**: [email protected] - **Address**: Gromor Finance Pvt Ltd, 503 Prince’s Center, 6/3 New Palasia, Indore - **InCred** - **GRO**: Mr. Vaidyanathan Ramamoorthy - **Phone**: 022-42117799 - **Email**: [email protected] - **Address**: InCred Housing Finance Private Limited, Unit No.1203, 12th Floor, The Capital, C-70, G Block, Bandra Kurla Complex, Bandra (E), Mumbai 400051, Maharashtra - **Indifi** - **GRO**: Naresh Kumar - **Phone**: +91 8448895332 - **Email**: [email protected] - **Address**: Plot-19, Ground Floor & 3rd Floor, Sewa Tower, Sector-18, Phase-4, Udyog Vihar, Gurugram-122015 - **Stride One** - **GRO**: Mr. Tarun Chaudhary - **Email**: [email protected] - **Address**: Stride One Capital Private Limited, Block 3A, Ground Floor, DLF Corporate Park, DLF City, Phase – III, MG Road, Gurugram 122002, India - **Stashfin** - **GRO**: Mr. Aditya Verma - **Phone**: 0124-6981222 - **Email**: [email protected] - **Address**: Unit Nos.1801-1805, 1806A, 1806B, 1807A, 1807B and 1815, 18th Floor, Magnum Global Park 2, Golf Course Ext Road, Sector 58, Gurgaon – 122011 - **FlexiLoans** - **GRO**: Ms. Pranaali Sawant - **Phone**: 8879758863 - **Email**: [email protected] - **Address**: Epimoney Private Limited (FlexiLoans), 6th Floor, South Annexe, Tower 2, One World Centre, 841, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra – 400 013 ## Shiprocket Grievance Redressal **Grievance Redressal Officer (GRO)**: Ashish Sabharwal **Email**: [email protected] ## DLG Portfolio Outstanding Disclosure (Feb’26) | No. | Portfolio | Amount (INR in Cr) | |-----|-------------|--------------------| | 1 | Portfolio 1 | 7.55 | | 2 | Portfolio 2 | 13.23 | | 3 | Portfolio 3 | 11.32 | ## Loved by industry leaders - **Vivek Chaudhary**, Co-Founder, Fifth Sense Naturals - "The whole process is quick and easy. SR Capital helped us secure a business loan in the easiest manner. What mattered the most was the convenience and how their team guided us at every step. Great job, SR Capital!" - **Ritesh Barbhaya**, Founder, Jewelmaze - "SR Capital helped me get the funding for my business in record time. We were growing and needed flexible funds to ensure our business continued on the growth path. Their fee is reasonable, and the process is smooth and quick. SR Capital is amazing!" - **Ankit Bajpai**, Founder & Partner, Pannkh - "SR Capital was great for support for inventory procurement during the Spring and Summer of 2023. Their team helped us by processing our financing in the quickest possible time. SR Capital helped us raise capital when we needed it the most. I can’t thank them enough." - **Shivam Mishra**, Founder, Attitudist - "We tried various ways to secure funds to expand our business, but none were successful. SR Capital proved to be a hero for us. They helped us secure financing with no collateral and easy repayment options. I don’t think we could have found a better deal." ## Turbocharge your eCommerce business Secure revenue-based funding and grow your eCommerce business without giving up equity. ## Frequently Asked Questions **What is Shiprocket Capital?** Shiprocket Capital is a revolutionary revenue-based financing platform. Shiprocket helps eCommerce with easy and fast growth capital in collaboration with India’s leading Non-Banking Financial Companies (NBFCs). **Disclaimer:** Shiprocket does not disburse loans of any kind. **What does Shiprocket Capital offer?** Shiprocket Capital assists emerging eCommerce businesses to grow with easy, quick, and accessible funding. eCommerce businesses registered with Shiprocket can raise revenue-based financing of upto ₹30 Crores. Entrepreneurs and founders can access capital without diluting their equity. Also, these funds remain collateral-free and liability-free. **Who is eligible to avail of funds?** All brands associated with Shiprocket can apply for our revenue-based financing. **What are the steps to secure funds?** Availing capital with Shiprocket is easy. You just need to follow the following steps to get funded: 1. Submit the form 2. Share documents 3. Receive funds **How does Shiprocket Capital’s non-dilutive financing differ from traditional financing options?** Traditional financing options primarily include bank loans and venture capital funds. Bank loans generally require collateral and personal guarantees, with long turnaround times. Venture capital involves equity dilution and can be time-consuming. Shiprocket Capital’s revenue-based financing is easy, quick, collateral-free, and liability-free. **How long will the entire process take?** After you fill out the form, our team will get back to you within 2 hours. Fund disbursal happens within 2 days after document submission. **Where can I use this capital?** You are absolutely free to use funds raised through Shiprocket Capital wherever you feel it is in the best interest of your business. From ramping up inventory to boosting your marketing efforts, you can use funds to take your business to the next level. **Which type of business can apply for revenue-based financing?** Businesses operating in categories like fashion, consumer electronics, beauty and personal care, home and kitchen, and jewellery and accessories. **What are the repayment terms?** Repayment terms are flexible and tied to a **one-time flat fee** and a **percentage of revenue** the business generates. **What are the names of the NBFCs you have collaborated with?** Here is the list of some of the NBFCs: 1. InCred 2. Indifi 3. Klub 4. Stride 5. Vedfin 6. Velocity 7. GetVantage --- ## https://www.shiprocket.in/bluedart-courier-rate-calculator/ --- title: Bluedart Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/bluedart-courier-rate-calculator/ description: Calculate Blue Dart Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-10-11 source: webpage --- # Calculate Blue Dart Shipping Rates on the Go Get eCommerce shipping costs with the free Blue Dart courier rate calculator. ## Blue Dart Shipping Rates Calculator Use the calculator to get accurate shipping rates for your Blue Dart shipments. ## 4 Easy Steps to Use the Blue Dart Courier Price Calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What Does the Free Blue Dart Courier Costs Calculator Do for You? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify Your eCommerce Logistics with Blue Dart - Get accurate shipping rates estimates - Plan shipments at the click of a button - Enter relevant shipment details with ease - Ship instantly to ensure speedy deliveries ## Shiprocket + Blue Dart An integration built for excellence: - 17,677+ pin codes - Robust reverse logistics - Regular tracking updates - Express eCommerce shipping [Get started](https://www.shiprocket.in/carrier-integrations/bluedart/) ## Weigh All the Factors Involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two locations - Weight of the package - Shipping plan - Shipping mode ## Calculate Shipping Rates in Just a Few Clicks Get the best rates for domestic or international shipping quickly: - Reach 19000+ pin codes pan India - Worldwide reach of 220+ countries - Top courier partners at lowest rates ## Frequently Asked Questions **1. What is the chargeable weight of Blue Dart?** Blue Dart's chargeable weight can be denoted in fractions of a kg, like 0.25 kg or 0.5 kg, with an upper limit extending up to 9,999 kg. **2. Will Blue Dart deliver on Sunday?** While Shiprocket delivers on Sundays, the availability of this service depends on factors like the specific area and chosen service type. For detailed information, it is recommended to check directly with the courier company. **3. Does Blue Dart ask for OTP for delivery?** In most cases, yes. --- ## https://www.shiprocket.in/ecomexpress-courier-rate-calculator/ --- title: Ecom Express Shipping/Courier Rate Calculator - Shiprocket url: https://www.shiprocket.in/ecomexpress-courier-rate-calculator/ description: Calculate Ecom Express Shipping Rates Instantly. Get delivery cost & shipping rate for your Courier/Parcel in few clicks. last_updated: 2023-10-11 source: webpage --- # Calculate Ecom Express shipping rates on the go Get eCommerce shipping costs with free Ecom Express courier rate calculator. ## Ecom Express shipping rates calculator ### 4 easy steps to use Ecom Express courier price calculator 1. Enter pick-up area pincode 2. Provide delivery area pincode 3. Mention shipment weight 4. Select payment mode ## What does the free Ecom Express courier costs calculator do for you? The freight calculator helps you fetch the estimated shipping cost and plan your shipments better. It’s a straightforward process that allows you to plan your shipments. All you need to do is enter basic shipping details. ## Simplify your eCommerce logistics with Ecom Express - Get Accurate shipping rates estimates - Plan Shipments at the click of a button - Enter Relevant shipment details with ease - Ship Instantly to ensure speedy deliveries ## Shiprocket + Ecom Express An integration built for excellence - Latest technology - Express shipping - Widest reach - Reduce cost [Get started](https://app.shiprocket.in/register) ## Weigh all the factors involved Don’t let eCommerce shipping burn a hole in your budget. Our free calculator helps you calculate courier charges based on everything that matters: - Distance between two - Weight of the package - Shipping plan - Shipping mode ## Calculate shipping rates in just a few clicks Get The Best Rates For Domestic Or International Shipping Quickly - Reach 19000+ Pin Codes Pan India - Worldwide Reach Of 220+ Countries - Top Courier Partners At Lowest Rates ## Frequently Asked Questions **1. Does Ecom Express have 100% coverage in India?** Ecom Express delivers parcels pan-India. While coverage is generally not expressed in percentage terms but in the number of pin codes covered, Ecom Express states that they cover around 95% of households in India. **2. Is Ecom Express the cheapest courier service in India?** While Ecom Express is among the most affordable shipping providers in the country, it may not be the absolute cheapest. **3. How can we ship cheaply with Ecom Express?** You can avail cost-effective shipping rates by using the Shiprocket dashboard for your Ecom Express shipments. --- ## https://www.shiprocket.in/flipkart-seller-fees-calculator/ --- title: Flipkart Seller Calculator: Check Commission, Charges & Profit - Shiprocket url: https://www.shiprocket.in/flipkart-seller-fees-calculator/ description: Use the Flipkart Seller Calculator to estimate commission, shipping charges, GST, and your final profit. Plan pricing & maximise margins. last_updated: 2023-11-01 source: webpage --- # Flipkart Seller Charges Calculator Calculate Flipkart commission, fixed fee, shipping charges, GST, and net payout instantly. - Updated as per latest Flipkart fee structure - Includes GST on marketplace fees - Instant net settlement calculation - Profit and margin calculation ## Flipkart Seller Fee Calculator ### Selling Price - **Selling Price**: ₹ ### Category - **Category**: Select from options like Clothing & Apparel, Footwear, Mobiles & Smartphones, etc. ### Weight - **Weight (grams)**: Enter weight ### Seller Tier - **Seller Tier**: Platinum, Gold, Silver, Bronze ### Shipping Zone - **Shipping Zone**: Local, Zonal, National ### Fulfillment Type - **Fulfillment Type**: FBF, Non FBF ### Additional Options - **Cash on Delivery**: Enable COD for this product - **Return/RTO**: Include return to origin charges ### Calculation Results - **Net Payout**: ₹- - **Total Flipkart Fees**: ₹- - **Profit**: ₹- - **Profit Percentage**: -% ### Detailed Breakdown - **Shipping Fee**: ₹0.00 - **Commission Fee**: ₹0.00 - **Fixed Fee**: ₹0.00 - **GST on Fees**: ₹0.00 - **COD Charges**: ₹0.00 - **Total Fees**: ₹0.00 - **Final Settlement**: ₹0.00 ## The Fee Structure on Flipkart ### Commission Fee Flipkart charges a category-based commission as a percentage of the selling price. The commission varies depending on product category and price slab. ### Fixed Fee A fixed fee is charged per order based on the product’s selling price slab. ### GST on Fees GST is applied on marketplace fees such as commission, fixed fee, and shipping charges. ### Shipping Charges Shipping fees depend on: - Weight of the product - Shipping zone (Local, Zonal, National) - Fulfilment type (FBF or Non-FBF) ### Other Deductions Depending on order type, additional charges may include: - COD processing - Returns or RTO handling - TDS or TCS deductions as per regulations **Note**: Actual rates may vary as per your Flipkart seller dashboard agreement. ## How Shiprocket Helps Flipkart Sellers Shiprocket helps Flipkart sellers reduce operational costs and increase margins with: - Access to 42+ courier partners - AI-powered courier recommendation - Lower RTO rates - Faster COD remittance - Real-time analytics and reporting With better shipping efficiency, sellers can improve overall net profit even after marketplace fees. ## Using the Flipkart Seller Calculator at Shiprocket Our calculator helps you: - Plan product pricing before listing - Understand shipping impact on margins - Reduce hidden cost surprises ## Frequently Asked Questions **What is Flipkart commission rate?** Commission varies by category and price slab. It is calculated as a percentage of the selling price. **Does Flipkart charge shipping separately?** Yes. Shipping depends on weight, zone, and fulfilment type. **Is GST charged on seller fees?** Yes. GST is applied on commission, fixed fee, and shipping charges. **What is fixed fee in Flipkart?** It is a slab-based per-order charge based on selling price. **How can I reduce Flipkart seller charges?** You can optimise product pricing, reduce RTO, and use cost-efficient shipping solutions. --- ## https://www.shiprocket.in/blog/pack-heavy-items-easy-shipping/ ```markdown --- title: How To Pack Heavy Items for Easy Shipping? url: https://www.shiprocket.in/blog/pack-heavy-items-easy-shipping/ description: If you deal with an online business for which you have to ship heavy items, then read this complete guide on how to pack heavy items for easy shipping. last_updated: 2023-10-11 source: webpage --- # How To Pack Heavy Items For Easy Shipping? For any eCommerce store, [packaging is an important part](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) of the business. You must secure your merchandise to avoid damages. Moreover, a smart packaging adds to the appeal of your shipment. But, packaging heavy merchandise can be a neck breaking job, but there is a way out. This blog shares information on How To Pack Heavy Items, effortlessly. ## Things To Remember Before You Pack Heavy Items: - Make sure that you have got suitable [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) supplies for packing heavy items. Supplies used for packing smaller, regular items will not work when you ship bulkier merchandise. - You need to have suitable tools and technology to lift these heavy shipments. After all, you do not want to break your back upon lifting them, isn’t it? - Be aware of the freight rules when you [send shipment from your preferred courier company](https://www.shiprocket.in/). ## How To Pack Heavy Items – The Tips & Tricks Customers are your lifeline and delivering them merchandise in the top shape is your priority. For starters, when packing heavy items, cover them with extra layer of packaging instead of a single one. To ensure the ordered merchandise arrives safely at your customer’s doorstep, here is what you should do. ### **Do Not Overload** In the urge to bring down costs, we often try to load all materials in one box, specially when we have to load heavy, big, or delicate items. Try to spread materials in all the packages. Chances of manhandling or dropping the heavy packet are obvious. So, distribute the weight and bring the weight of each packet under control. ### **Get Suitable Packing Materials** A single layer of wrapping like a bubble wrap works for smaller items. But when the merchandise is heavy and big, you will need to use thicker packaging layers like thermocol and cardboard. Don’t use masking tape as it fails to hold heavy weight and cracks the package instantly. This will lead to a damaged [product](https://www.shiprocket.in/blog/product-page-optimization/), which you wouldn’t want to ship to your customers. ### **Robust Packaging Is Important** To make your merchandise break-proof, cushion the empty spaces in the box with good packaging material like bubble wrap, thermocol or cardboard. Using just paper would not do any good, as it will become flat. The idea of packaging is to deliver merchandise in perfect condition. The item must remain stable during transit. Therefore, adequate cushioning must be done around the heavy item. ### **Handle With Care** Once your initial package is ready, you must put it in another bigger box, which is an inch wider than the first one. To avoid friction and damage to the merchandise, you must add an extra layer of stuffing between the two boxes. If you are [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/) fragile merchandise, mention it on the box, and write “This Side Up” for proper and careful handling. ### **Balance The Weight** If you have multiple attachments with the bigger merchandise, you should place the larger piece at the bottom and the smallest at the top. This balances weight and reduces the chance of breaking the item. ### **Use Sufficiently Spaced Boxes** The boxes should have enough space to accommodate all packaging materials. For bulkier items use double walled boxes. Wrap each item properly to ensure that the content of the packets do not encounter each other, especially fragile items, and cause damages. ### **Ensure No Movement Of Items** Single most reason for damages of heavy items in transit is movement. Secure the items in a way that they are intact and [properly packed](https://www.shiprocket.in/blog/ecommerce-packaging-tips/) for ensuring minimum damages. ### **Place Scrap Cardboard** Place a scrap cardboard under the final seal of each box to prevent damages done to materials due to cutting open by a knife. Also make sure that all the corners are sealed with brown tape for extra protection. In case of heavy boxes it is better to use fabric tape. ### **Paste The Labels With Correct Address** Write address and instruction on separate papers and paste properly with clear tape for easy viewing. *So, how do you pack heavy items for [shipping](https://www.shiprocket.in/), do share your inputs.* ``` --- ## https://www.shiprocket.in/blog/how-to-sell-products-online-with-zero-investment/ --- title: How To Sell Products Online With Zero Investment url: https://www.shiprocket.in/blog/how-to-sell-products-online-with-zero-investment/ description: If you want to sell products online with zero investment, then here are the easy tips and tricks to do that. Check out how to run online business easily. last_updated: 2023-10-11 source: webpage --- # How to Sell Your Products Online With Zero Investment With a finished product in your hand and business in your mind, the only responsibility left is to find a proper way to sell that product and earn good profits. There is no doubt that [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) is an appealing option to sell your products online. However, learning the tricks of the trade is important before jumping into the eCommerce bandwagon. So, if you are willing to sell products online with zero investment, then here is all you need to know. Here, we will discuss how to sell your products online. Introducing the product with suitable digital marketing strategies is critical for the success of your business. The selling agenda should include a robust advertising method and can include promotional offers or freebies to receive the spotlight on the Internet, where millions of businesses are competing with yours. You may easily create a web store for selling your products but to gain a steady income from your online business needs smart thinking and hard work. So far so good... but how to sell your products online with zero investment? Below are a few enlisted options to help you kick-[start your business](https://www.shiprocket.in/blog/low-investment-business-ideas/). ## Get a Free Store to Sell Products Online With Zero Investment With the emergence of eCommerce, there are more platforms than sellers, quite literally. However, you need to make sure that the option, for which you opt, should justify your money. It is always good to start small and grow eventually. But, you need all the basic and necessary elements of running an online store. There are various platforms, which let you run your eCommerce website for free. You should go for such platforms and get started! ## Sell Products on Social Channels A new product launch is anonymous to prospective customers therefore the first step is broadcasting your product information. In order to let the world know about you, you need to use all the FREE online sources. Start with social channels like WhatsApp, [Facebook](https://www.shiprocket.in/blog/facebook-for-ecommerce-business/), Twitter, etc. Encourage your near and dear ones to buy and spread the word to others. Social networking platforms offer you a great opportunity to connect with millions of potential buyers, make sales, and create a loyal customer base. Facebook is a highly recognized interactive platform for doing business for free. You can upload product images, organize contests, most importantly view the feedback left by fans and customers, and interact with them easily. Similarly, you can use Twitter for introducing your commodity, the increase in the number of followers is indicative of the growing popularity of the product, which will inadvertently boost your confidence and business. ## Shoot Emails And Let The World Know It does not solve the purpose of “Selling Products Online With Zero Investment,” but yes, it is surely not going to burn a hole in your pocket. You can send emails to your personal and professional network and start promoting your products and online store. Including enticing coupons or offers never fails to hit the bull’s eye. Make sure you entice your potential customers with coupons and discounts. By the way, did you check our blog on how you can get the [first sale on your eCommerce business](https://www.shiprocket.in/blog/boost-ecommerce-sales/)? Do share your views and comments. --- ## https://www.shiprocket.in/blog/manage-slow-moving-inventory/ --- title: How To Manage Slow Moving Inventory? - Shiprocket url: https://www.shiprocket.in/blog/manage-slow-moving-inventory/ description: Don't let your slow moving inventory become a liability for your business. Here is the guide on tips and tricks on managing slow moving inventory. last_updated: 2023-11-02 source: webpage --- # How To Manage Slow-Moving Inventory & Turn it into an Asset? Your inventory is one of the most significant assets in your business. But inventory can quickly turn into a liability when it is slow-moving. Slow-moving inventory ties up your business capital and engages resources that can instead be used for the [growth of the business](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/). Therefore, it is essential to devise ways to mobilize the slow movers! Let’s take a closer look at slow-moving inventory and how you can manage it. ## Calculating Your Slow-Moving Inventory Different companies have different techniques for calculating the slow-moving inventory. But, three frequently used methods are quite accurate – - The first and very commonly used method is by **calculating overstocked items**. If a product is lying in the [warehouse](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/) for 12 months and hasn’t had any demand for more than six months, it is usually considered slow-moving. - Others calculate stock turns to determine whether an inventory is slow-moving or not. This method is more accurate as high stock turns are generally a good thing for the business. - The third and most accurate calculation is the frequency of shipment. If a particular product hasn’t been shipped for a specific time, say 120 to 150 days; then, it is considered a slow-moving inventory. ## Try To Make It Work Once you have identified you have slow-moving [inventory](https://www.shiprocket.in/blog/inventory-management-techniques/), what will you do with it? After all, letting it take up space and capital is never a viable solution. Usually, people directly try to cut prices and sell these items off. But before you resort to such extreme measures, try the following first. - Find out if the products are visible on your webpage smoothly. You will be surprised how many people experience slow-moving items because their webpage isn’t exhibiting the product enough. - Even if it is visible, does it make a compelling case? Have you spruced it up with high-quality images? Try offering good quality images and product reviews and see if it does the trick. Try optimizing your pages to give these products a new face. ## Evaluate Your Options If none of the above seems to work, it might be time to take steeper steps. You still do not have to give those items away if you devise a few smart [ways of selling](https://www.shiprocket.in/blog/5-killer-ways-to-sell-on-social-media/) them. - What works best with the Indian audience? SALE! Put these items on sale. Sales are an effective way to generate need as people love to seize the opportunity when they find things cheaper than their list price. You might have to cut your margins a tad bit by doing this, but you still wouldn’t be making losses. - Have you considered Deal of the Day? This is not just good to move slow-moving inventory but an excellent addition to your webpage. Deal of the day creates a shock value as it creates a sense of urgency among [customers](https://www.shiprocket.in/blog/customer-acquisition-strategies/). - If you are still unable to push the inventory, you can resort to deal sites to move your inventory. This should be your last resort as you wouldn’t make much money through this. Sometimes you might even incur some losses. But merchants take this option as it is still better than spending capital on sitting stagnant inventory. ## Last Resort Your last resort is liquidators, where you are sure to make some losses. Liquidators will help you clear your inventory but at a price. If all of the above techniques haven’t worked, you can be pretty sure that the inventory isn’t going to sell. It might be time to consider liquidators in such cases. While all businesses face such problems, it is essential to learn from each episode and take a preventive measure. Avoid stocking inventory that isn’t as promising in the future. Why not try dropshipping? Read about it more here. --- ## https://www.shiprocket.in/blog/ --- title: Shiprocket Blog - Ecommerce Shipping and Logistics Tips url: https://www.shiprocket.in/blog/ description: A collection of helpful tips and blog posts for eCommerce businesses to make more profit with their products shipping using different couriers and methods. last_updated: 2023-11-02 source: webpage --- # Learn everything about eCommerce, logistics & beyond Explore expert perspectives, success stories, and shipping strategies shaping the future of commerce. ## Recent highlights ### [I Want to Export My Product from India: Complete Guide](https://www.shiprocket.in/blog/i-want-to-export-my-product-from-india/) Exporting may seem complicated at first, but once you understand the process, it becomes a structured and scalable business opportunity. *[Explore Article](https://www.shiprocket.in/blog/i-want-to-export-my-product-from-india/)* - **Author:** Sanjay Negi - **Assoc Dir - Marketing @ [Shiprocket](https://www.shiprocket.in)** - **5 min read** - **Published on:** March 25, 2026 ### [eCommerce Fulfillment Models: In-House, 3PL & Dropshipping](https://www.shiprocket.in/blog/ecommerce-fulfillment-models/) *[Explore Article](https://www.shiprocket.in/blog/ecommerce-fulfillment-models/)* - **Author:** Sahil Bajaj - **Senior Specialist @ [Shiprocket](https://www.shiprocket.in)** - **8 min read** - **Published on:** March 24, 2026 ### [How to Manage Delivery Timelines in eCommerce for Faster Shipping](https://www.shiprocket.in/blog/delivery-timelines-shipping/) *[Explore Article](https://www.shiprocket.in/blog/delivery-timelines-shipping/)* - **Author:** Sanjay Negi - **Assoc Dir - Marketing @ [Shiprocket](https://www.shiprocket.in)** - **5 min read** - **Published on:** March 24, 2026 ### [Convenience Fee: Meaning, Legal Rules & Business Use Cases](https://www.shiprocket.in/blog/convenience-fee/) *[Explore Article](https://www.shiprocket.in/blog/convenience-fee/)* - **Author:** Sahil Bajaj - **Senior Specialist @ [Shiprocket](https://www.shiprocket.in)** - **7 min read** - **Published on:** March 23, 2026 ## Dive into Our Top Blogs ### [15 Most Selling Products on Amazon in 2026](https://www.shiprocket.in/blog/most-selling-products-on-amazon/) The eCommerce giant, Amazon, is one of the most popular online marketplaces in India. *[Explore Article](https://www.shiprocket.in/blog/most-selling-products-on-amazon/)* - **Author:** Sahil Bajaj - **Senior Specialist @ [Shiprocket](https://www.shiprocket.in)** - **13 min read** - **Published on:** December 4, 2025 ### [Top 10 Products Export From India 2026](https://www.shiprocket.in/blog/top-10-products-export-from-india/) *[Explore Article](https://www.shiprocket.in/blog/top-10-products-export-from-india/)* - **Author:** Sumana Sarmah - **Specialist - Marketing @ [Shiprocket](https://www.shiprocket.in)** - **6 min read** - **Published on:** August 28, 2025 ### [Air Freight Charges: India to Global Rates & Cost Guide](https://www.shiprocket.in/blog/air-freight-charges-india-guide/) *[Explore Article](https://www.shiprocket.in/blog/air-freight-charges-india-guide/)* - **Author:** Sahil Bajaj - **Senior Specialist @ [Shiprocket](https://www.shiprocket.in)** - **7 min read** - **Published on:** April 15, 2024 ### [20 Most Demanded Online Products in India [2026]](https://www.shiprocket.in/blog/most-demanded-products-india-online/) *[Explore Article](https://www.shiprocket.in/blog/most-demanded-products-india-online/)* - **Author:** Sahil Bajaj - **Senior Specialist @ [Shiprocket](https://www.shiprocket.in)** - **9 min read** - **Published on:** September 30, 2022 ## Featured Categories - [Amazon](https://www.shiprocket.in/blog/category/amazon/) - [Business](https://www.shiprocket.in/blog/category/business/) - [eCommerce](https://www.shiprocket.in/blog/category/ecommerce/) - [eCommerce Shipping](https://www.shiprocket.in/blog/category/ecommerce-shipping/) - [Shiprocket CargoX](https://www.shiprocket.in/blog/category/cargox/) - [Shiprocket Quick](https://www.shiprocket.in/blog/category/shiprocket-quick/) - [Shiprocket X](https://www.shiprocket.in/blog/category/shiprocket-x/) ## Subscribe to our newsletter Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox. --- ## https://www.shiprocket.in/blog/minimize-cod-failures-and-returns/ --- title: How To Minimize COD Failures And Returns - Shiprocket url: https://www.shiprocket.in/blog/minimize-cod-failures-and-returns/ description: COD Failures and Returns: Get to know the challenges of high return rates and fraud, and yet the absolute necessity of COD for ecommerce website. last_updated: 2023-11-02 source: webpage --- # How To Minimize COD Failures And Returns? eCommerce has given wings to a multitude of businesses. Ever since selling products online has become feasible, the eCommerce industry has resultantly turned into a battlefield. Hundreds of businesses surface in the eCommerce market every day with original concepts to back their odds of finding real-time success. Be it a startup or an eCommerce store, the facility of Cash on Delivery lies at the center of all businesses for the end-customers’ maximum ease and satisfaction. However, this facility is often exploited by the end-customers, irrespective of its usefulness. Let’s find out how. ## How Is Cash On Delivery (COD) Exploited? While Cash on Delivery is a great way of enticing your end-customers to buy a product, it is profoundly misused. Many people abuse this facility by randomly ordering high-priced products and simply rejecting them when delivered. As per a report published in the Times of India, [Flipkart](https://www.shiprocket.in/blog/selling-on-flipkart/) customers would order expensive goods “just for fun”, and refuse to accept them upon delivery. This may seem hilarious at first, particularly from the viewpoint of end-customers; it’s a disheartening thing for the sellers. For every return (and afterward reattempt), the shipping charge for the sellers gets doubled, trimming the share of their profit and making COD an insecure payment option for them. ## Measures To Reduce COD Failures The reason Cash on Delivery is incorporated in every business is that it is instrumental in expanding the customer base very fast. Many people don’t have the means to do online payments and they rely on [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) only. Considering the necessity of the facility, we are listing some measures through which you can minimize COD failures to a large extent: ### Maximum Purchase Limit What Flipkart did in the first week of June 2013 was a step to recognize people who genuinely shopped. By creating a maximum purchase limit, Flipkart segregated the legitimate shoppers from the herds of people who didn’t value COD and mocked it so brazenly. Flipkart announced that it was not going to be [fulfilling cash on delivery orders](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) of more than 10,000 rupees in certain areas of Uttar Pradesh. ### Offers & Incentives On Online Payment This is an excellent way to confirm the credibility of your end-customers. By giving discounts or gift vouchers to people who prefer doing online payments is a great way to lure the others adhering to COD to switch their means of payment and reap the added benefits. ### Cash On Delivery Only For Select Categories Using COD on all the product categories doesn’t make a lot of sense. People who order books, beauty, health care [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) may feel okay about paying on delivery. But for those ordering expensive electronic items such as gadgets, refrigerators, etc don’t need the Cash on Delivery model. ### Minimum Purchase Limit For Availing COD Since there is an upper limit to avail Cash on Delivery, it is logical to set a lower limit as well. By setting a minimum COD amount, only the genuine shoppers will place orders. ### Charge A Small Amount For Cash On Delivery For a start, a small charge can be levied on COD. By doing this, people opting for Cash on Delivery will constructively shift to making [online payments](https://www.shiprocket.in/blog/online-payment-processing-ecommerce/) and shed off the extra baggage of COD. ## Conclusion The relevance of Cash on Delivery is significant and there is no denying it mustn’t be ignored. However, with a few prudent measures, as listed above, you can save yourself from the unnecessary burden of shipping cost and [scale up your business](https://app.shiprocket.in/register) the way you intended. --- ## https://www.shiprocket.in/blog/shiprocket-brings-in-applied-weight-concept/ --- title: To End Shipment Weight Issues, Shiprocket Brings In Applied Weight Concept url: https://www.shiprocket.in/blog/shiprocket-brings-in-applied-weight-concept/ description: For more transparency and convenience to our customers, Shiprocket brings in Applied Weight Concept. Learn more about it and the changes to be applied. last_updated: 2023-11-24 source: webpage --- # To End Shipment Weight Issues, Shiprocket Brings In Applied Weight Concept For sellers who have been in the e-commerce business for a really long time understand the importance of the correct date of the shipment. The discrepancies are a major concern for more sellers as there is a lot of uncertainty around it. Sometimes [courier partners](https://www.shiprocket.in/carrier-integrations/) fail to measure your package correctly and other times you could be not following the instructions correctly. *[Image: Applied weight eCommerce Shiprocket]* Therefore, to maintain uniformity among all stakeholders i.e. your business, the courier company, and Shiprocket, we now follow the concept of volumetric or applied weight for all shipments. [Volumetric weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) or applied weight refers to the weight of the shipment calculated after taking into account the gross weight of the product and the dimensions of the final package. This weight accounts for the density of the package. Here is what the formula looks like – **Volumetric Weight = (Length x Breadth x Height) / 5000** (The divisor of 5000 is not constant and varies from carrier to carrier) [Read here](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) about the concept of applied weight and how you can maintain it. ## How to Upload and Tally the Applied Weight in the Shiprocket App? It is extremely simple to manage the volumetric weight of your shipments in the Shiprocket panel. Here is how you can do so – When you add a new order in the panel, you will be asked to fill the dimensions (l x b x h). Without it, you will not be able to process your orders. After adding the details, the calculated volumetric weight will be displayed to you. If you are uploading bulk orders, you will have to fill in order details according to a sample format provided on the panel. This format contains mandatory information such as the length, breadth, and height of the [shipment](https://www.shiprocket.in/shipment-tracking/). *[Image: ]* Upon uploading this sheet, you will be able to see the volumetric weight of each order in the panel. *[Image: ]* If your orders are imported from various channels such as Shopify and [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), you can bulk update these orders with the dimensions. *[Image: ]* You can also manually update these details against the order. *[Image: ]* You will not be able to ship the order unless you update the dimensions and gross weight of the product. Both of them are mandatory to process the shipments. If you have any deeper queries, read our FAQs and help docs at support.shiprocket.in. If you still have any confusion, you can reach us at [email protected]. ## Conclusion If the concept of [volumetric weight](https://www.shiprocket.in/volumetric-weight-calculator/) is not understood clearly, it can be a hassle for your business. Therefore make sure you understand this concept and process shipments with the right weight. In case of any discrepancies, you can reach out to Shiprocket via the billing panel and get this sorted out ASAP. We hope you will be able to ship better with this update! --- ## https://www.shiprocket.in/blog/process-orders-on-shiprocket-panel/ --- title: How to Process Orders on Shiprocket Panel? url: https://www.shiprocket.in/blog/process-orders-on-shiprocket-panel/ description: Wondering how to process orders on Shiprocket panel? Check out this easy to understand, step by step instruction, along with screenshots, to process order. last_updated: 2023-11-02 source: webpage --- # How to Process Orders on Shiprocket Panel? To start using Shiprocket, the first step towards [shipping your products](https://www.shiprocket.in/blog/ship-products-from-home-india/) is to process orders. Shiprocket also gives you an efficient platform to manage your orders and ship them easily. To process orders successfully, you need to follow a few steps to avoid any additional roadblocks. Let’s see what the steps are and how you can leverage Shiprocket for your eCommerce business. ## Steps to Add Orders in the Shiprocket Panel ### Adding Orders Manually You can integrate channels like Shopify, Bigcommerce, Woocommerce, Zoho Commerce, [various marketplaces like Amazon](https://www.shiprocket.in/blog/selling-on-amazon/), eBay. All in all, you get to integrate with 12+ channels to synchronize your incoming orders. The order status is synced every 15 minutes so you don’t miss out on any incoming order. But, if you want to manually add orders, you can do so with the ‘Add Order’ option. Go → ‘Orders’ → ‘Add Order’ Type in the buyer details, buyer address, order details, pickup address, and package weight. Click on Add order and save this order. ### Import Order In case, you have several orders, you can use the ‘Bulk Import Order’ [feature](https://www.shiprocket.in/features/) and easily import orders in the form of a .csv file. You can download the sample file to note down the exact format for easy import of orders. ## How to Process Orders on Shiprocket Panel After you have imported all the order in your Shiprocket panel, follow these steps: Go to → Orders → Process Orders In the Processing Tab, cross-check all details of the order and click on ‘Ship Now’. You can also choose multiple orders and bulk process them in one click. Next, you will get a list of available [courier companies](https://www.shiprocket.in/blog/fastest-courier-services-in-india/), based on the pickup and delivery pin code serviceability. You can choose any one of them and ship products through your preferred company. Once you select your courier company, your order will move to the ‘Ready to Ship’ tab. From here, you can download the invoice, label, and manifest and also schedule a pickup for the order. As soon as you assign a courier company from Shiprocket and schedule a pickup, you will get an AWB number. AWB or Airway Bill is used to [track the shipment](https://www.shiprocket.in/features/track-your-orders/) and show its delivery status. If you want to fulfill your orders partially, you can choose the split shipment feature, and you can split the manual orders and process them as separate shipments in the Shiprocket panel. Here is how you can enable Split Shipment: 1. Log in to your panel and go to “Company” settings. 2. Locate the “Shipment Settings” tab at your bottom left corner. 3. Turn the toggle on to activate “split shipment” for your account. Properly pack the product and attach this label to the order. After your product is ready to be shipped, generate the pickup from the orders tab. Once your pickup is scheduled, the order will move to the manifest tab. Here you can download the manifest of the order. There are several ways for generating your manifest: 1. **Bulk shipments** – Download a single manifest at the time of pickup if you process orders in bulk. 2. **Scan to Print** – Simply scan your [shipments](https://www.shiprocket.in/shipment-tracking/) to print manifests instantly at the time of pickup. 3. **Partial Pickup** – In case a few shipments cannot be sent after generating the manifest, you can ask the courier executive to mention the same on the manifest. Once the pickup has been generated, you can easily track order status from your Shiprocket panel. You will also be notified through email, as soon as the order status changes. ## Conclusion Processing orders on [Shiprocket](https://www.shiprocket.in/) is an extremely simple task. Just follow the steps above to get started and process your orders on the go! Got any queries regarding Shiprocket? Drop a comment below, or raise a ticket at [email protected]. Happy Shipping! ## FAQs (Frequently Asked Questions) **Can I add bulk orders on Shiprocket?** Yes, you can add bulk orders in a few clicks. Just download the bulk order template from the website, edit the information, and upload the file. **What will happen if the courier agent loses my package during transit?** You can opt for securing your shipments for up to Rs. 25 lacs against lost and damaged shipments. **Does Shiprocket offer order tracking?** Yes, you can track your orders on our website. Besides, you can also opt to send real-time tracking updates to your customers via SMS and email. **Can I get early COD remittance from Shiprocket?** Yes, you can choose to get COD remittance within two days of order delivery. Visit [here](https://www.shiprocket.in/early-cod/) to know more. --- ## https://www.shiprocket.in/blog/sell-mobile-online/ --- title: How To Sell Mobile Phones Online: A Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/sell-mobile-online/ description: How to sell mobile online? Is this question bothering you? Get all the answers to this question, right from product source to creating online store and more last_updated: 2023-10-11 source: webpage --- # How To Sell Mobile Online: Getting Started With Your Online Business? Are you one of those “excited entrepreneurs” who want to sell phones or mobile online, but have no clue about where to start? Then, this blog is for you. Today, we all are glued to our smartphones. With the ever-increasing number of smartphones available in every price range, this market is surely here to stay for long. There is a huge demand for mobile phones at affordable prices. Mobile accessories are the latest fashion statement, with everyone wants to be different, yet stylish by carrying unique accessories. Therefore, [selling](https://www.shiprocket.in/blog/online-selling-process/) mobile and its accessories online is surely a winning business proposal to venture into ecommerce. So, here is the a complete guide on how you can build your ecommerce store and sell mobile online. Other than this, there is also information about product source, preparing catalog, product marketing and more. ## The First Step: Finding The Source Of The Products You have opened your online business to earn money and make profits. Here, the source of your products makes an important role, as here you will decide the price of the product and the margin that you will earn by selling it. Before searching for your product source, it is necessary that you make up your mind on What exactly you want to sell. Decide whether you store will sell only mobile accessories or mobile phones or both. Once you have made this decision, you can source the products by following ways: - For mobile accessories, you can tie up with any wholesalers who manufacture mobile cases, headphones, chargers, etc. They are available online or you can get down wholesale market in your city and talk to them. Don’t forget to sign a merchant agreement defining all the terms & conditions, [product pricing](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/) and everything else. - For mobile phones, you cannot directly go to the respective companies because they won’t sell their products to a startup. For this, you need to contact a distributor or the respective companies within your cities, so get mobile phones at cheaper price. ## Preparing Product Catalog for Your Mobile Phones ### Deciding the Categories The first step towards creating your product catalog is deciding the categories for your online store. In case, you have varied range of mobile phones, you can simply categorize them on the basis of their companies. For mobile accessories, you can categorize products as headphones, mobile cases, chargers, power banks, memory card, etc. ### Deciding the Product Price An important part of product catalog is deciding the product price. This is based on the price, which you are getting from vendors, market research and on what price your competitors are selling. During the initial period, you need to keep the profit margin as low as possible because you are in a process to increase visibility of your store. Try to keep the prices cheaper than your competitors. ### Getting Product Images Ready The next step to sell mobile online is to get product images ready. For mobile phones and accessories, you don’t need many images of a single product like it was for [selling apparels online](https://360.shiprocket.in/contact/). However, it is necessary that you get high quality image for your product so that it is clearly visible. ### Writing Product Descriptions Product descriptions play an important role in your online store where you sell mobile online. Instead of benefits, you need to focus on the technical features. Don’t forget your SEO keywords in product descriptions. ## Getting Your Ecommerce Website Ready Your website is the face of your online store. No matter, which ecommerce platform you are using, it is necessary that you choose a design which gives a technological feeling. Like, you should avoid colors like pink or yellow if you are selling mobile phones, unless your target audience is just females. Also, make sure that your website is mobile ready. Since, most of the people surf internet on their smartphone, it is necessary that you are ready for m-commerce. ## Payment Method To Sell Mobile Online Keep both online and [COD payments](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) available for your customer, as this will increase traffic on your website. Since, you cannot rely on COD for expensive mobile phones, integrating a secure payment gateway on your website is a great idea. Other than this, COD payments are a great method to entice buyers who are looking for mobile accessories or just covers. ## Ecommerce Shipping Tips For Your Online Mobile Store Be flexible with the shipping options. Make sure that you inform your buyers beforehand about any area where you don’t offer shipping. This will save your customer’s time and keep you in the good books. Also, try to indicate them about the delivery time, depending upon the area of shipping. For example, shipping mobiles in North-East India might take more time than delivering products to a metro city like Delhi. You can also try to come up with free shipping, which will surely attract more buyers. ## Driving Traffic and Sales to your Online Store This is more challenging than creating your online store. Even after you have created an impeccable website with amazing products, driving traffic is a big task. To do this, you can try any of the following tactics, which suit your business and money. ### SEO Who doesn’t love free marketing? SEO or [search engine optimization](https://www.shiprocket.in/blog/how-to-do-keyword-research/) is a time taking process, but extremely important. Since the majority of users use search engines to find products, you can use the power of keywords to get your store ranked on these search engines. This will increase your website’s traffic. ### Affiliate Listing If you want more traffic with less effort, then go for [affiliate listing](https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/). Here, you can contact any affiliate website or get a traffic generator tool to list down your products or store on various sites from where you can drive traffic and sales. It is bit expensive but a successful way. ### Email Marketing Get your products directly into the inbox of your potential customer. Shoot an attractive email to your potential buyer and easily get traffic and sales on your store. It is easy and effective, given that you have a proper database of your customers. This can be done through data scraping. ### Content Marketing Write compelling blogs, which informs your customers. Put a link of your store in between to drive traffic. Post this blog on various forums or do guest blogging. This will not only drive traffic but also helps in increasing your [brand](https://www.shiprocket.in/blog/ecommerce-branding-strategies/) visibility. So, here I conclude on how to sell mobile online. Got any questions of even suggestions for your fellow entrepreneurs, do leave your views in the comment section below. Happy Selling 🙂 --- ## https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/ --- title: How To Avoid Shipping Delays And Deliver Shipments On Time? url: https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/ description: Check out the ways to avoid shipping delays and deliver shipments on time. These tips will help to create a positive image for on-time product delivery. last_updated: 2023-10-11 source: webpage --- # How To Avoid Shipping Delays And Deliver Shipments On Time? For any online store to sustain, it is important that it maintains a constant growth rate. The best way to do this is by retaining your customers and giving them a seamless experience. When you work day and night to offer your buyers the best online shopping experience, nothing is more daunting than delayed shipments. Let’s see how you can dodge these roadblocks and eliminate the hassle of delayed orders. Whether the shipment delay is caused due to the carelessness of your store or due to the [courier services](https://www.shiprocket.in/blog/best-courier-services-for-peak-season/), in the end, it is you who is accountable to your customers. If your customers are disappointed with the delayed shipping, it can put a serious dent on your company’s image. At that time, it does not matter whether your customer loves your products. All that matters is that they didn’t get the package on time. While most of the time, [shipping delays](https://fulfillment.shiprocket.in/blog/shipping-delays/) can make you helpless, however, it does not mean that you cannot avoid them on the first hand. Check out some easy ways through which you can ensure that the shipments reach your customer on time. ## Keep Your Inventory Ready Always keep a check on the number of [products in your inventory](https://www.shiprocket.in/blog/left-over-inventory/) and update it every week on your website. You won’t want your customer to order some product that is not available in the warehouse. This will result in delays and your customer will eventually get frustrated. Let your customer know if some product is not available on your website. Moreover, displaying out of stock products is still better than canceling an order. ## Keep Your Warehouse Ready After a while, you must be aware of the most popular products. You would like to keep them in such a place in your warehouse so that it can be easily dispatched. Keep a track on which product is kept where in your [warehouse](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/), to avoid any wastage of time in searching the product. Clearly instruct your warehouse personnel about their duties and responsibilities. You can also go through this blog to know some warehouse management tips. ## Keep Packaging Material Handy [Packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) takes a lot of time, which might result in shipping delays. Make sure that you have all the packaging material ready. Also, check if you have apt packaging materials that are needed for the type of products that you are selling. Keep those ready so that you can pack your products and send them for shipping quickly. ## Get An Automated Logistics Software To save your time as well as money, experts recommend getting automated shipping software. This will help you import orders, process them, assign AWB number and print shipping labels easily. You can also integrate this software with your software or marketplace for more convenience. ## Be Prepared For the Holiday Season It has been observed that maximum shipping delays are during the holiday season. It is during this time that most people are sending gifts and products to their loved ones. Also, many [courier services](https://www.shiprocket.in/carrier-integrations/) do not ship on public holidays. Keep these things in mind and make the necessary arrangements. Make sure that all the pending shipments are cleared before the holiday season start to avoid any further delays. Keeping the above points in mind, you can avoid shipping delays to a great extent. Other than this, it is always recommended to inform your customers beforehand, in case of any shipping delays. You can notify them during [checkout](https://www.shiprocket.in/blog/optimize-mobile-checkout-experience/) or simply send them a mail with proper reason so that they are also mentally prepared for the shipment. It will surely make a good rapport for your company. But, make sure that you don’t have to send them these notifications again and again; otherwise, this tactic may backfire. Hope these points help you. Share if you have any other secret to avoid shipping delays. We would love to know. Happy Shipping! --- ## https://www.shiprocket.in/blog/shiprocket-freight-bill-charged/ --- title: How Shiprocket Freight Bill Is Charged? url: https://www.shiprocket.in/blog/shiprocket-freight-bill-charged/ description: Still not sure about how Shiprocket Freight Bill is charged? This blog will help you understand how exactly Shiprocket charges your freight bill. last_updated: 2023-10-09 source: webpage --- # How Shiprocket Freight Bill Is Charged? Shipping Bill or Freight Bill is the invoice raised by [Shiprocket](https://www.shiprocket.in/) for all the shipped orders from your account. This invoice is raised every 2nd and 4th week of the month. It contains all the details of your shipments such as shipping date, courier partner etc. Since Shiprocket works with [multiple courier companies](https://www.shiprocket.in/blog/how-multiple-courier-partners-can-help-you-ship-efficiently/) at a single time, many merchants often feel difficulty in understanding how exactly the Shiprocket Freight Bill is raised. For a better understanding of the same, here is the step by step description of how Shiprocket charges your freight bill. ## What information is present on a freight bill? - Name of consignee and consignor - Date of shipment - Origin and destination of the package - Description of freight - Number of packages - Weight and dimensions of the freight - Exact rates assessed - Total due charges, whichever is more from the dead weight and [volumetric weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) - Route of movement (Air/Surface) - Name of carrier - Remittance address, if any ## Volumetric Measurement For Shiprocket Freight Bill Most of the [courier companies](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) charge you for your parcels based on its volumetric weight, or whichever is higher from the dead weight and volumetric weight. But getting confused between dead weight and volumetric weight of a package is quite easy. Here’s the difference- The volumetric weight is different from dead weight as it also depends on the dimensions of the package. So, if your package has a larger dimension, the volume rises, and so does the Shiprocket Freight Bill. To calculate the volumetric weight of a package, use the following equation: ``` Length x width x height (cm) of the packet / base factor ``` The base factor is, however, different for different [courier partners](https://www.shiprocket.in/blog/how-multiple-courier-partners-can-help-you-ship-efficiently/). For example, for FedEx it is 5000. Suppose that you’re sending a package that weights 8kg, but the dimensions are 40cm x 30cm x 50cm. On applying the above formula, ``` 40x30x50/5000 = 12Kg ``` As per the example, the chargeable weight will be 12kg (volumetric weight), which is higher than the Deadweight (actual weight, i.e. 8 kg in this example). P.S. In case, you are sending multiple packages, their weights are calculated as one large parcel that is packaged without spacing. ## Freight Calculation As you ship your parcels, you must know how to calculate the freight charges. A general formula for calculating freight charges for air shipments is mentioned below. ``` Base rate of (0.5 kg x weight in kg x 2) + COD charge ``` COD charge is also max of (Cod % x order value, flat rate). However, when it comes to surface shipments there is a minimum weight that gets charged. Depending on it, there are different shipping slabs such as 1 kg, 2 kg slab etc. that can be viewed in detail in [Shiprocket’s shipping rate calculator](https://app.shiprocket.in/rate-calculator). ## What is Base Rate? Base Rate is the rate on which your courier company will charge you the freight bill. For many courier companies, the base rate is calculated for minimum 500 gms. However, carriers like FedEx charge their base rate for minimum 1 kg. For Example, if the chargeable weight of your shipment is 1.5 kg and the base rate is Rs. 500, the amount will be 1.5 x 500 = Rs. 750. ## Use best packaging practices Entrepreneurs must know how they are charged as they send their packages to the [courier company](https://www.shiprocket.in/blog/fastest-courier-services-in-india/). Even the smallest increase in the weight or dimensions of the shipment can result in courier company charging you an extra amount. Now you wouldn’t want to do that, would you? Ensure that your packaging material is lightweight yet sturdy, so pack the ordered item neatly in a cardboard box followed by a bubble wrap for that extra layer of protection. Secondly, follow the packaging and freight size guidelines of your vendor (shipping company), strictly. A small deviation in size and you must pay a higher fee for shipping the product. It is therefore important for sellers to form a packaging strategy for their products and follow the best practices for [packaging](https://packaging.shiprocket.in/ecommerce-packaging-material) their products. ## FAQs (Frequently Asked Questions) **What is a freight bill?** A freight bill is an invoice raised by Shiprocket for all the orders you ship from your account. It contains details like shipping date, courier partner, etc. **How do you calculate volumetric weight?** Volumetric weight is calculated by multiplying the package length times width times height. **How will the shipping rate be calculated?** You will be charged as per the volumetric or dead weight, whichever is higher. **What if my parcel is lost during transit?** Shiprocket offers insurance coverage of up to Rs. 5,000 for all shipments. However, in the case of high-value shipments, you can opt to secure your package for up to Rs. 25,00,000. --- ## https://www.shiprocket.in/blog/how-to-register-your-online-business-in-india/ --- title: How to Register Your Online Business In India - Shiprocket url: https://www.shiprocket.in/blog/how-to-register-your-online-business-in-india/ description: So, you got products to sell, ecommerce platform to create website but is your company registered? Check out how to register your online business in India. last_updated: 2023-10-11 source: webpage --- # All You Need To Know About Registering An Online Business In India Establishing a new business in India is an arduous and time-consuming process, but if you learn from your mistakes, enjoy your laurels, and stay patient, the fruits of your labor will start to pour in in no time. It would be best to have a business plan to outline your business objectives, funding, and setup. Once you know in which direction you are headed, it becomes simpler to start. Entrepreneurs seeking to launch their company must first receive a permit to operate it. This article shares information on the procedure of registering online [businesses in India](https://www.shiprocket.in/blog/low-investment-business-ideas/). Company registration for online businesses in India can be done in two ways, either as a private company or as a public company. To register your online business in India, you need to have a good knowledge of the Companies Act, 1956. Every business that wants to register as a company must apply under this Act. ## Registering An eCommerce Business In India: Sole Proprietorship For starters, a sole proprietorship is the easiest way to start a company because it demands lesser legal compliance and is easier to handle. You, as a proprietor, are a single entity in all legal matters. Thus, your brand/company and you exist as one soul, with no bias whatsoever. You can run a proprietary business out of your home, for which no special registration is required. However, when your business turns profitable and seeks expansion, it is wise to set up a physical office/commercial store. And for that, you need to complete paperwork as per the Shops and Establishment Act of 1965 and register the documents with your local municipal corporation for further processing. An [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) that intends to accept online payments must be a registered company. Only registered companies can integrate an authorized payment gateway into their website. ## Registration Of Sole Proprietorship For eCommerce Business You can register your eCommerce business under sole proprietorship at your nearest local municipal corporation office. To complete the registration process with the authorities, you need to submit the duly filled Shops and Establishment Form. Essential documents for submission to the municipal corporation include: - Registration Form - Undertaking - Fee Schedule ## Cost to Establish a Sole Proprietorship Business There is absolutely NO additional cost required. All you really need is a current account in the name of your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) at a bank of your choice. However, for opening an account, you would need to submit an address proof of the establishment like electricity or telephone bill or a rental agreement to rent the commercial space. **Apply For Company’s Registration** This is the final step in establishing a sole proprietorship business. This includes incorporating the company name, registering the office address, notice for appointment of company directors, managers, and secretary, and declaring the employees’ salary structure. The following forms are needed to proceed with the process. **Form 1:** The application form for availability or change a company name is declared in Form 1. Once you apply for a new company name, the MCA (municipal authority) will suggest four different forms, and you have to choose the most suitable one from the options. Proprietors can download this form from the website www.mca.com. **Form 18:** You must declare authentic office address for your new E-Commerce establishment in Form 18, which you can collect from your local municipality office or download from the website www.mca.com **Form 32:** For a new E-Commerce company, Form 32 declares the appointments of new Directors, Managers, and secretaries. For convenience, download the form from www.mca.com or walk into your local municipal office. After submitting these forms, once the municipal authority has approved the application, you will receive a confirmation email on your store being successfully incorporated, and the status of the form will change to “Approved.” ## Essential Documentation for Registration Process Promoters who intend to be the Directors in a company must apply for Director’s Identification Number (DIN). Thus they must have a Permanent Account Number (PAN) and Digital Signature Certificate. The DIN application (DIN 1 form) is available on the website – www.mca.gov.in. Shareholders can apply for DIN online as it is a convenient way to upload and attach essential documents. Upon obtaining the DIN, Directors must apply for the availability of the company’s proposed name to the ROC. Shareholders must fill the MCA-21 form (available on the www.mca.gov.in portal) for the same. Upon receiving confirmation on the name, the proposed company must be incorporated within 6 months; the name must be renewed by paying a fee. Here is the procedure for ease of understanding. **Step 1:** Fill An Application To Obtain Directors Identification Number (DIN); It Hardly Takes One Day To Receive It From The Government Authority. **Step 2:** Apply For The Digital Signature Of Directors Of The Proposed Private Limited Company (Pvt. Ltd.) In India. **Step 3:** File An Application To The Respective Registrar Of Company (ROC) To Obtain Approval On Company’s Name. **Step 4:** Once the confirmation on the name is obtained, fill an application for the company’s registration to the same ROC of the state where the company has its headquarters. Simultaneously, the company’s members must be ready with legal documents like Memorandum of Association and Article of Association, identity proof, and residential proof of the Stakeholders. **Step 5:** Apply For VAT At The Commercial Tax Office, Followed By Professional Tax At The Profession Tax Office, Both These Identification Codes You Shall Receive Within A Few Days. **Step 6:** Apply for Provident Fund (PF) with the respective Provident Fund Organization. You need to submit the essential documents of the employees in the process. **Step 7:** Register with the Employees’ State Insurance Corporation for medical insurance of the employees. If your employees meet with an accident on the job, this plan will take care of the medical expenses on behalf of the company. Submit the [essential](https://www.shiprocket.in/blog/setup-store-for-essential-items/) documents of the employees to the regional office. **Step 8:** Once All Approvals Are Through, Apply For The Certification Of Company’s Incorporation. If you find the process complicated and cumbersome, you can hire the services of a reputed law firm that exclusively deals with the Company Registration process. These top service providers are based in Chennai, Bangalore, Mumbai, Hyderabad, NOIDA, Gurgaon, Pune, and Delhi. --- ## https://www.shiprocket.in/blog/ecom-express/ --- title: Ecom Express: An Introduction to Courier Company - Shiprocket url: https://www.shiprocket.in/blog/ecom-express/ description: Get to know more about Ecom Express, one of the most sought after ecommerce company, which offers great freight services. Know more about Ecom Express. last_updated: 2023-10-11 source: webpage --- # An Introduction to Courier Company: Ecom Express [Ecom Express](https://www.shiprocket.in/carrier-integrations/ecomexpress/) is committed to social and economic development of the community by providing top courier services to domestic and international customers. The company has achieved immense growth and expansion throughout India and seeks to spread its wings offshore. Ecom Express has a very distinctive business model, targeted in the right direction to create employment and business opportunities for the people. The company has made a mark in this industry with professional shipping and logistic services, and is considered a very reliable and competent partner. Ecom Express has effective [channel partners](https://www.shiprocket.in/channel-integrations/) & associates all over the country, with 80% of them actually being first time entrepreneurs getting ample and lucrative business opportunities. This team has diversified and affluent experience of over 100 years in the Indian Express Industry. The Company is created for providing top-notch shipping and logistic services for the rapidly emerging ecommerce industry. Ecom Express survives to distribute the subsequent benefits to its clients 100% dedication towards service quality. Their mission is to be the finest Logistic solution provider in the Indian E-Commerce industry. ## Services Offered By Ecom Express Ecom Express is the backbone of express delivery and transportation services in the country. It has greatly contributed to the e-trailing distribution and delivery system in India, and that is what makes it different from other existing [courier services](https://www.shiprocket.in/carrier-integrations/). For example, they have special vans with GPS installed and guarded by security personnel. **Regular Services Offered** - Prepaid Service - Cash On Delivery Service (COD) - Cash Before Delivery Service (CBD) - Door Ship Service - Reverse Logistic Service **Value Added Services Offered** - Same Day Delivery - Special Delivery Location (SDL) - Sunday Pickup Delivery (SPD) - Holiday Pickup Delivery (HPD) - Personalized Delivery Service - Customer Branded Office Within the advancement in technology and the way people conduct business today, there is a rising demand for international freight forwarding and logistics services, but often these services are expensive. However, when you chose an Indian partner to ship your merchandise like Ecom Express you receive superior services at unbeatable rates. ## What Makes Them Unique? Ecom Express utilizes different modes of transportation for their [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/) and freight services to deliver the package right on time. Each package undergoes a rigorous check from different departments. Once the package is delivered, the service helpdesk calls to inquire about the service quality and if the receiver faced any trouble. The company complies with the international standards of freight and shipping to deliver top-notch services in the industry. ## Why Choose Them? Ecom Express empowers their customer to select their preferred route and mode of transportation for delivering the merchandise. Thus, you can save on your costs with a shorter route and cheaper transport, but get the good delivered on time. You can even select from their list of freight service providers for quick and budget delivery of your merchandise. Now which Shipping and Logistics Company does that? The company offers scheduled consolidation services including airport pickup and delivery of freight, and direct door-to-door delivery of the package. The Ecom Express management service fetches a superior level of efficiency by acquiring highly suitable and reputed [courier services in India](https://www.shiprocket.in/blog/top-10-cheapest-international-courier-services-in-india/). *ShipRocket is proud to be associated with Ecom Express, which has eased domestic shipping for our merchants.* --- ## https://www.shiprocket.in/blog/how-shiprocket-charges-for-air-and-surface-shipping/ --- title: How ShipRocket Charges For Air And Surface Shipping? - ShipRocket url: https://www.shiprocket.in/blog/how-shiprocket-charges-for-air-and-surface-shipping/ description: Shiprocket offer product delivery via both air and surface shipping. Check out how Shiprocket charges for air and surface shipping in its prepaid method. last_updated: 2023-10-11 source: webpage --- # How to Know The Air and Surface Shipping Charges for Shiprocket’s Carriers? In today’s fast-paced world of technology, hundreds of [eCommerce businesses](https://www.shiprocket.in/blog/start-e-commerce-business-india/) are popping up every day. However, their success or failure is subject to many variables. One of them is shipping. And shipping includes other factors like delivery time, shipping charges, etc. Shiprocket takes care of all these factors to end all kinds of shipping hassles for you. We offer you [multiple shipping options](https://www.shiprocket.in/features/multiple-shipping-partners/) so that you can deliver your products to your customers on time and in minimum freight charges. ## What Is Air & Surface Shipping? Air Shipping or Air Freight is a [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) service to send shipments through air transport. Air Shipping is comparatively quicker and more expensive than surface shipping. For almost all international and a few domestic pin codes, it might be the only option to ship & deliver products. Surface Shipping is a logistics service wherein the shipments are sent through land. It is less expensive but slower than air shipping. Surface shipping is especially preferred for large or heavy deliveries or for sending dangerous goods which are prohibited through the air. ## Understanding Air Shipping and Surface Shipping Charges Shiprocket offers both air and surface shipping. The prepaid shipping model combined with our [courier recommendation engine (CORE)](https://www.shiprocket.in/features/recommendation-engine/) gives you a flexible pathway for choosing how you want to ship your products. The concept is simple, you recharge your wallet and the amount for each shipment is deducted from your account when you select your courier partner and process the order. For both the shipping modes, you can easily estimate the costs using our shipping rate calculator that you find on the Shiprocket website and the app. ### How to Use the Shipping Rate Calculator? You can locate the [shipping rate calculator](https://www.shiprocket.in/shipping-rate-calculator/) in the ‘tools’ segment of your Shiprocket app. Here, just fill in the following details – - Shipment type – if it’s a forward or return shipment - Pick-up Area Pincode - Delivery Area Pincode - Approximate Weight – This is the gross weight of the final package - Dimensions – this includes the dimensions of the final package - COD – If it is a cash on delivery or prepaid order - Declared Value in INR – The final cost of the product Once you fill in all these details click on ‘Calculate’ to find out the estimated shipping costs. Upon clicking ‘Calculate’, you will find a list of rates from different [courier partners](https://www.shiprocket.in/carrier-integrations/) for the air mode and the surface mode for shipping. You can see which courier partner is most suitable for you and ship with them accordingly. Along with this, the rate calculator you can also check the plan wise rates for different zones for air and surface shipping mode. Now, move over tricky calculations and use exhaustive data for making important business decisions such as choosing your courier partner or your shipping costs. Next, when you select your courier partner while processing an order, the amount is deducted from your Shiprocket balance directly. When you assign a [courier](https://www.shiprocket.in/blog/fastest-courier-services-in-india/), this amount is directly reduced from your wallet and you can continue shipping with ease. ## Conclusion Both these modes of shipping have their relevance and the prices can vary drastically. Thus, it is a good idea to be aware of the costs before making a strong business decision. Look out for this rate calculator for in-depth costs and choose the best courier partner for every shipment. ## FAQs (Frequently Asked Questions) **What are the 3 types of shipping?** The three modes of shipping are land, air, and sea. **What is surface-mode shipping?** Surface mode shipping is when the shipments are shipped and moved through the land. **What is the difference between air and ground shipping?** In air shipping, the shipments are shipped via air and in ground shipping, the shipments are moved through land. While air shipping is faster, it is costlier as well. **Can I calculate the shipping cost before shipping?** Yes, you can use our [Shipping Rate Calculator](https://www.shiprocket.in/shipping-rate-calculator/) to check the shipping rates. --- ## https://www.shiprocket.in/blog/how-to-ship-apparels-in-india/ --- title: How To Ship Apparels In India: A Beginners Guide - ShipRocket url: https://www.shiprocket.in/blog/how-to-ship-apparels-in-india/ description: Wondering how to ship apparels in India? Then, here is the complete guide on how to ship apparels in India and impress your customers with shipping. last_updated: 2023-11-02 source: webpage --- # How To Ship Apparels In India: A Beginners Guide Did you know that [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) is one of the primary factors defining the success of your online apparel store? Wondering how? Customer satisfaction defines the success of your online store; therefore, a poor shipping experience can also lead to negative reviews. If the product is not shipped on time and is delivered in an improper condition, then it will become challenging for you to retain customers. Hence, your focus should not be only product quality but also shipping quality as well. To enhance your user experience and welcome repeated orders and new customers, the delivery service you provide must be top-notch. So, here are a few insights into how to ship apparel in India and make sure that it impresses your customer. Today, presentation matters more than anything else! On purchasing apparel from your store, your customers expect to receive the same product in top condition. You undoubtedly take immense care while [packaging the contents of the box](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/), but have you reflected on the box itself? ### Wrinkle Free Shipping Another critical factor is wrinkle-free shipping. You cannot expect to impress your customers by sending them wrinkled apparel. No matter how good the fabric or design is, wrinkles are always a big turn off. To avoid such embarrassing situations, you should always make sure that the apparel is ironed first and then carefully put into the box. A plastic wrap always comes handy, as it additionally protects the clothing from water, dust, etc. ### Perfect Packaging Yes, [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) matters to your customers. When you pack the merchandise in an attractive box or envelope, people love it to a huge extent. Also, the packaging is an excellent form of advertising and brand promotion. Now, who wouldn’t want that, and loads of new customers? Thus, ship apparels in India with an equally attractive package that would encourage “word of mouth” advertising, which, of course, is the oldest form of gaining new customers. ### Tape It Well Always remember that when it comes to [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) apparel, the tape is your BFF. Once you have put the item into the box, then tape it well. Cover all the (existing or potential) cracks, holes, openings, etc. with a good quality tape so that nothing falls out. Make sure to use a pressure-sensitive and water-resistant tape. The tape you use can also have your company’s name written on it. ### Label Your Package Correctly Nothing is more irritating than a shipment delivered to the wrong address. To make sure that this does not happen, make sure that you get all the information correct on your [shipping label](https://www.shiprocket.in/blog/what-is-shipping-label-print-automatically/). You can go for an automated shipping solution to take care of this for you. After the name is ready, make sure you check your product and stick the correct shipping label on the right package. ### Use a Good Courier Service However, before designing your package flawlessly, it is essential to hunt for a super reliable shipping service. You need a high-speed and secure logistics and shipping service so that the orders purchased from your eCommerce store reach your customers in the stipulated period and top condition. [Shiprocket](https://www.shiprocket.in/) gives you this flexibility of choosing from 17+ courier partners and ship to over 26000 pin codes in the country. ### Some Add-On Points A few points to remember while packing and [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/) your goods: - Packaging needs to be compact and as light as possible. - Use adequate padding for delicate items. - It’s better to have standardized boxes, but the packaging used should be according to the product. There is no need to go overboard with substantial decked boxes for small-sized products. If you want to ship apparel in India in their topmost condition and impress your customers, then you should keep these points in mind. Shipping your products should reflect your unique style, and the arrangement of clothes inside the box should be made with utmost care. Since each type of apparel is suited for a particular occasion, therefore the [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) should also be different, matching the merchandise type, size, and weight. Another vital aspect to note is that purchasing dresses online for gifting purposes is common, so the option of wrapping gifts should be available for the customers. Got any valuable points to share? Drop them in the comments below! --- ## https://www.shiprocket.in/blog/dropshipping-in-india/ --- title: Dropshipping in India: Is It Worth Enough? url: https://www.shiprocket.in/blog/dropshipping-in-india/ description: How dropshipping in India works? What are the benefits and risks involved? If you have these questions, then this blog will help you understand more. last_updated: 2023-11-24 source: webpage --- # Dropshipping in India: Is It Worth Enough? Do you want a profitable business in India but the idea of investment in inventory haunts you? Don’t worry! [Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) is there for your rescue! Dropshipping is one of the most cost-effective ways of starting a new business. It allows entrepreneurs to sell their products online without having to deal with any physical inventory. With plenty of benefits such as low risk and flexibility for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/), dropshipping might seem the best option. But are you still confused if it is worth it to consider dropshipping as a viable business option in India? *[Image: ]* Don’t worry, we’ve got you covered! To decide whether you should dropship in India, we should weigh certain factors such as costs, [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/) areas it covers along with the risks that might be involved. In this, we have discussed the basic principles of Dropshipping in India, its benefits and risks to help you maximize the benefits for your eCommerce store. According to a [report](https://blog.3dcart.com/can-dropshipping-be-profitable-check-these-key-statistics), 34% of Amazon sales in 2011 were fulfilled using a drop shipper method, and that number has only grown since then. ## Understanding how Dropshipping Works Dropshipping is a process in which a retailer transmits the orders and shipment details from a customer to either the wholesaler or a drop shipping company, who then ships the goods directly to the customer. One of the best things about dropshipping is that the retailers do not have to keep any inventory in stock. Furthermore, the difference between the retail price and the wholesale price is a profit for retailers. However, in some cases, the retailers earn an agreed percentage of sales in commission, paid by the wholesaler. While [selling online](https://www.shiprocket.in/blog/products-sell-online-from-home/), some retailers provide only a catalog or a website consisting of the products for their customers to inspect what they can purchase. However, in some cases retailers may display the items on the store to give customers confidence about the product they intend to purchase. To keep the wholesale source a secret in dropshipping, some retailers often term their shipping method as “private label shipping” or “blind shipping.” Now let’s talk about some benefits and risks involved in Dropshipping. ## Dropshipping in India – Pros and Cons ### Benefits Dropshipping in India has several benefits. As there would be only a single warehouse to pick, pack and ship the product, it eliminates duplication of efforts. This approach can minimize the total shipping and [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/) cost, which subsequently reduces the price for the customer. Let’s have a deeper look into the benefits of dropshipping in India. #### Low Setup Cost Dropshipping eliminates the need to maintain inventory and warehouse operations. You can save on a huge margin of the initial investment. You can utilize these funds to run your website efficiently and attract more customers to your store. #### No Overhead Cost Since there is no need for any additional infrastructure, you save up on several overhead costs like electricity, water, rent, etc. You only have to pay for your digital infrastructure which includes the website and domain etc. #### Abundance of Wholesalers India has abundant wholesalers who export products to different countries. You can reach out to them and arrange for deliveries. Furthermore, you can provide them with custom [packaging](https://packaging.shiprocket.in/ecommerce-packaging) to promote your brand too. It will be a win-win situation for you and the wholesaler. #### Greater Accessibility Dropshipping is easier to run as you do not need to be fixed to a warehouse or supplier. You can opt for dealing with multiple suppliers and provide them the orders. You can be situated in Delhi while your supplier can be in Bangalore and you can still run the business smoothly. What more? It helps eliminate the upfront inventory and helps establish positive [cash flow](https://www.shiprocket.in/blog/maintain-cash-flow-during-crisis/) issues. Wondering how? Well, a positive cash flow issue occurs when the seller is paid by the customer via credit card or credit terms, and there is a timeframe in which the seller has the customer’s money but has not yet paid the drop shipping company to deliver the goods. ### Risks Along with the benefits, some risks are involved in drop shipping too. For instance, Dropshipping in India has prominently featured as scams in home-based businesses. This shipping method is usually promoted as a lucrative work from home opportunity, easy money-making opportunity or making money online opportunity to sell a directory of businesses from which they can order drop [shipping products](https://www.shiprocket.in/) to be delivered to the customers. In most cases, these businesses are not wholesalers but middlemen between retailers and wholesalers, with no product of their own to sell. These middlemen often charge higher prices that leave low profit for retailers. Back-ordering is another big risk involved in drop shipping business. It may take place when a product is sold out and seller places a shipment demand with a wholesaler. Back ordering may come with a long wait to deliver a product as wholesalers wait for new products to be manufactured or to get it into a stock, which may leave unsatisfied customers for retailers. It is the business owner’s job to be aware of the quantities that the wholesalers have available but reputed wholesaler always. *[Image: Dropshipping]* ### Planning to Opt for Dropshipping? Keep These Points In Mind #### Find a supplier Finding a reliable and cost-effective dropshipping in India [company](https://www.shiprocket.in/blog/company-name-suggestions/) that ships the right products and services at the desired location is a challenging task. There may be scope for the customer to get the wrong product or late delivery of the product. The product may not be of good quality, as displayed in the eCommerce store. Whatever the reason may be, this may also lead to loss of sales. #### Read the policies It is also essential that you read and understand the company’s policies. The policies would lay down the Terms and Conditions in the case of lost or damaged goods, and who will be responsible, or how the problem will be handled, or will the buyer get a refund, and so forth. Do not rely on a single supplier: Make sure that you have a network of suppliers who are ready to [deliver the product](https://www.shiprocket.in/blog/ship-products-from-home-india/). Relying on a single supplier can put your business in a bad position in times of adversity such as when the demand increases. ## Final Say With eCommerce [growing exponentially](https://www.shiprocket.in/blog/ecommerce-business-plan/) in the country, dropshipping in India is rapidly gaining momentum. For selecting a reliable, [drop shipping company](https://www.shiprocket.in/blog/best-dropshipping-companies/), it is advised to research thoroughly, evaluate the company’s customer satisfaction levels and the fee. Remember, when you opt for a drop shipping method, it should be for long-term professional use. --- ## https://www.shiprocket.in/blog/avoid-fake-orders-ecommerce-website/ --- title: How to Avoid Fake Orders on Your eCommerce Website url: https://www.shiprocket.in/blog/avoid-fake-orders-ecommerce-website/ description: There are many fake orders placed everyday, giving a tough time to sellers. So, here are the tips on how to avoid fake orders and keep scammers away. last_updated: 2023-10-11 source: webpage --- # How to Avoid Fake Orders on Your eCommerce Website Fresh orders are the delight of every [seller](https://www.shiprocket.in/blog/sell-on-paytm/). They are what you practically work for and a new order definitely gives your store the hope it needs. But what if you encounter fake orders? They can have a lot of implications for your store. Let’s find out how you can combat them. A fake order on an eCommerce portal is an order that has been placed with the intention of defrauding the seller. A lot of these fake orders are done out of sheer mischief or with the intention to prank a company. You must be wondering, why in the world someone would place a fake order? Well, unfortunately for eCommerce owners, there are a lot of fake buyers online. Why they do such things is a mystery to us, but we don’t need to think about that. Our primary focus should be on how we can save ourselves from such criminal activities and avoid fake orders. Most of the customers in India prefer [Cash on Delivery](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) as a payment mode. They find it much more trustworthy than paying online. This is the reason that many notorious criminals place fake orders. Even if your customer is offering you a valid billing address, even then there are high chances of fraudulent orders. That is why you need to be on top of a few precautions before accepting any order. Here are a few of them: ## Contact Through Email Verify your customer’s email ID. Most fraudulent customers use fake e-mail IDs to place an order. If you mail them and they do not reply, it means it is a fake order. There are a number of tools available online that can help you verify email IDs. In order to stay completely secure, you can download software that automatically inspects and verifies the e-mail IDs of all the orders. You can also send verification links to their ID. ## Call Them For Security Purpose You can call your customer to double-check the information they have provided about themselves. If the number is unavailable or the customer seems hesitant to comply with you, it means there is something fishy. This can also backfire on you, so be very careful and courteous while talking to [your customers](https://www.shiprocket.in/blog/customer-acquisition-strategies/). Be polite and if they respond negatively, say Thank You and hang up instead of pestering them for more information. ## Confirm Once Before Shipping The Order It is always better to get in touch with your [customer](https://www.shiprocket.in/customers/) via phone or email and confirm once if they want the order to be delivered. This way you are sure if the order has to be shipped or not. In case they do not reply you should immediately cancel the order. ## Install A Security Software A Software ensures a good level of security for your business. It enables you to impose several layers of security and ensure that your customer is authentic and has the right intent. Once your customers clear all security steps, it is safe for you to interact with them and ship their order. You can find a lot of software online or you can buy one from a digital store. The issue of hoax orders is not only because of [Cash on Delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) orders but also on prepaid orders. Here are few ways to counter against fake orders online using a credit or a debit card: ### Verify the CVV code There is a 3 digit code on the back of the debit card and it is a safety measure to prevent cases of electronic credit card theft. If the numbers do not match then it is most likely a case of fraud, so the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) portal shouldn’t accept such an order. ### Verify the Address via an AVS system Many people ship the product to a set number of addresses such as their office or their personal home and those addresses are recorded in your account that you have set up with the portal. This system shouldn’t be viewed strictly as its results could be false positive too. So, this system should be used as a guideline. Maximum customers in India prefer [Cash On Delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) which makes it very hard for sellers to distinguish between fake and real orders. Although the above steps are helpful in avoiding fake orders, you have to pay special attention while taking down orders. This will obviously happen by taking strong security measures. --- ## https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/ --- title: How to Find Dropshippers in India: A Guide - ShipRocket url: https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/ description: To help you find Dropshippers in India easily, here is handy list of things you should take care of, before zeroing down on any Dropshipper for your website last_updated: 2023-10-11 source: webpage --- # Tips For Finding Dropshipping Suppliers For Your eCommerce Business If you are an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) owner chances are that you will need to tie up with a supplier or manufacturer who supplies these goods! But what if I tell you there is a better option than that! *[Image: Find dropshippers in India]* The latest trend in eCommerce is that businesses tie-up with Dropshippers! In case you have heard this term for the very first time, [Dropshippers](https://www.shiprocket.in/blog/dropshipping-in-india/) are suppliers or manufacturers who not only supply the products in bulk but also ship them for you. For example, if a customer has placed an order on your website, then it will be directly taken by the Dropshipper. He will pack and ship the product directly to the customer. Here, your store acts as a ‘bridge’ between the suppliers and customers. So, all you have to do is keep track of the order and double-check it. This method also gives you time to manage your website and experiment with other [marketing strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) that can help bring more customers to your platform. With a little supervision and coordination, drop shippers can work miracles. However, finding Dropshippers in India can be a daunting task. So, to help you find the perfect Dropshippers, we have compiled a list of things you should take care of, before zeroing down on any Dropshipper. ## Carry Out a Thorough Background Check Before you get in touch with a Dropshipper, make sure you do thorough research about the kind of clients they have worked with and the nature of work they have done. See if you can find any reviews about their performance and standards on relevant forums like Quora and Reddit. You can also speak with any previous or existing clients to double-check your research. Check out their reputation in the market before contacting them. ## Check Product Delivery And Warranty The main job of a Dropshipper is on-time product delivery. Make sure that the people, you hire, are punctual. Try to learn more about their shipping method and suggest to them any new technique if possible. With the advent of [new shipping software](https://www.shiprocket.in/blog/e-commerce-shipping-software/), it is useful to keep your drop shipper educated. It is also essential that they are careful in delivering their products and don’t damage them. ## Packaging Understand how they package your products and make sure their resources are optimum. They must use the [right packaging practices](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) for every product and work to save on packaging costs to further help you lower your product costs. ## Cost [Cost is the most important](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) factor you will need to consider! You have to see how much they are charging you and the profit margin you will be able to keep! Calculate it well. Although dropshipping in India is at a prenatal stage, companies are quickly signing up for this new practice! Here are a few tips that will help you find a Dropshipper in India. ## Choose by Reference The best way to go about it is by asking experienced people who have been in the field for a long and are running successful [ecommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). If you go through someone’s reference, they not only give a decent discount but also treat you better. They will not think of duping or cheating you. Also, references are more reliable, as you can have a one on one conversation with someone who has done this before. They have good experience with the Dropshippers and can always help you learn from their personal experience and give you a professional and relevant opinion about their work. ## Google It! Search Engines are the most educational options. You can use Google or any other reliable search engine to look for Dropshippers in India. All you have to do is type, “Dropshippers in India” or “[Best Dropshippers in India](https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/)” into the search bar and you will get a long list. Go to their website, check their clients, talk to them and ask for proposals and rates. Don’t forget to go through reviews of each site. ## Look out for Ads If you look carefully, you will find online ads by many Dropshippers. You can find these on blogs, search engines, and many other forums! Dropshippers treat the response to an advertisement well. In case you have no idea how to find Dropshippers in India or how they work, then this can be a good start. ## Check out Online Marketplaces [Marketplaces like eBay, Amazon,](https://www.shiprocket.in/channel-integrations/) and Flipkart are the best places to scout for Dropshippers. Whenever you click on a product, you can see who the sellers are. They usually have a website or a contact number. This way you can contact them by phone or e-mail. ## Dropshippers Directories Another good way to find Dropshippers in India is by going through various online directories. There some directories like HotHaat, India2Bharat, etc. This is like a JustDial for Dropshippers! You will find all kinds of wholesalers in lists. Select the ones you think are good and get in touch with them. Learn about their services and if possible, try learning about their method of operation, etc. Also, fix a meeting and know more about them before reaching any decision. ## Final Say Trial and error is the only way to find Dropshippers in India. Apart from formalities, there are a lot of things that have to be taken care. You need to be able to trust the Dropshipper and have good coordination with their team. Handling [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) of an entire eCommerce store can be tough, which is why it is crucial for you to select the right people for your team! --- ## https://www.shiprocket.in/blog/significance-of-virtual-reality/ --- title: Significance of Virtual Reality In The Modern World url: https://www.shiprocket.in/blog/significance-of-virtual-reality/ description: Virtual reality has stepped aside from the world of technology and has entered new realms. last_updated: 2023-11-01 source: webpage --- # Significance of Virtual Reality In The Modern World Virtual reality has stepped aside from the world of technology and has entered new realms. For instance, the concept has caught up with the consumer household, and no longer is it restricted to the technology enthusiasts. The meaning of virtual reality and how it has taken the world of technology by storm is to be understood before you know its significance. Virtual Reality is a new and cutting-edge technology that has crossed the barriers to enter into different industry verticals. Simulating a physical presence in the real and imaginary world is one of the major aspects of virtual reality. This technology has lifted the gaming world to the next level. For instance, creating imaginary characters for playing games in the real world is one of the best features of this technology. Although much has been said and heard about virtual reality, the truth is that it is extensively used in [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) online games. Surprisingly, it has also stepped into the field of real estate, which states the popularity of this technology and its sudden rise. Thus, virtual reality is not about creating a unique effect in the world of games, but the benefits have extended to other fields. Take a quick look at the following points. - Virtual reality allows the business owners to envisage how changing the decor of office can alter its appearance even before the actual change takes place. - Due to immense marketing potential of this technology, a lot of businesses have jumped into this bandwagon. - For instance, motion tracking and 3D effects have led to the rise of this technology. - VR has benefited businesses unlike the other technologies that die out after some time. Considering the present situation, this technology is likely to stay for more time than the predictions. ## Marketing campaigns For digital marketers, virtual reality has enhanced the awareness among the users. The following points will illustrate. - VR experience is more enriching than the traditional modes of media and has led to new generations. - Successful marketing campaigns allow the companies to tread more miles and not just thrive in the business. - With features that create greater impact on the users, virtual reality has transformed the world of media and marketing. Virtual reality headsets have taken the world by storm. With VR businesses have experienced a change wherein you can envisage holding a meeting with your prospective clients for showcasing your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and services. - Training sessions are more complicated than you can imagine but it possible to make it more appealing with the introduction of VR. Nowadays training sessions can be recorded with this technology. - Conferences and meetings are likely to witness happy endings with virtual reality and unpleasant confrontations can be eliminated to a great extent with the advent of this unique technology that transforms events to a virtual world. ## The VR Experience and its Benefits in Business VR experience has gone up suddenly during recent times as people have realized its benefits and usability. Imagine a scenario in which a business is to convene an urgent meeting involving all the staff. However, when most of the employees in the office work from home and or move out for business developments, the benefits of VR come into effect. Thus, the entire staff in a company can come together for the meeting without physical presence. Virtual Reality has revolutionized the world of technology due to its benefits. Businesses have realized that it is a new avenue that can help them communicate with people across the globe without spending money to travel to the destination. A technology that has helped businesses reduce their overhead costs can cross the barriers and help businesses reach the pinnacle of success. --- ## https://www.shiprocket.in/blog/tips-successfully-manage-cold-storage-warehouse/ --- title: Tips to Successfully Manage a Cold Storage Warehouse url: https://www.shiprocket.in/blog/tips-successfully-manage-cold-storage-warehouse/ description: With changing requirements and purchase trends, businesses now want to store their perishable and short shelf-life items in well-maintained environments. Thus, cold storage warehouse requirements are on the rise. last_updated: 2023-11-27 source: webpage --- # Tips To Successfully Manage A Cold Storage Warehouse With changing requirements and purchase trends, businesses now want to store their perishable and short shelf-life items in well-maintained environments. Thus, cold storage warehouse requirements are on the rise. If it were [climate-controlled warehouses](https://www.shiprocket.in/blog/climate-controlled-warehousing/), the situation would be different. But managing a cold storage warehouse is a different task! If it is about our homes, most of us would want to keep the cold at bay. However, when it comes to a cold storage warehouse, one challenging factor is to maintain the right cold storage temperature for the products stored inside. For the equipment to function at its most favorable capacity, the temperature has to be set in a way that doesn’t compromise on its warmth. Frozen and refrigerated food items account for the majority of the food items that are stored in cold storage facilities. This is not it! Cold storages also play an important role in other industries such as petrochemicals, [pharmaceuticals](https://packaging.shiprocket.in/packaging-of-pharmaceutical-products), and high-tech electronics. Since the demand for cold storage is at an alarming rise, there is a need to come up with strategic solutions that can help in keeping the product cold without affecting the operating costs. ## Problems Faced In Cold Storage And Their Solutions ### Effect on equipment and the humans involved Cold temperatures inside the storage often take a toll on the equipment inside. Taking the product out from the cold storage, such as for palletization, to a relatively warmer temperature might lead to creation of moisture, eventually damaging the product. In certain cases, even people involved in keeping the [product](https://www.shiprocket.in/blog/product-page-optimization/) inside the frozen four walls moving gets affected. *Solution-* There are a variety of ways in which you can maintain efficiency even in an extreme working environment. Thanks to recent technological advances, palletization can now be done inside the freezer. To improve conditions of the humans involved, oversized buttons that can be seen on the scanning devices of the cold storage facilities and can be felt via gloves are made available. Its touchscreen is sensitive enough to respond to a glove touch without compromising on the accuracy of the information. ### Effect on the batteries The low temperature might also hamper the performance of the battery in these handheld scanning devices. Constant exposure to such a temperature may result in degradation of battery life by up to 40-50%. *Solution-* To cater to this, almost every device that is used in the cold storage is designed with seals that successfully withstand the temperature changes right from the ambient conditions to the freezer which can cause condensation to build up. ### Effect on the Electric lift trucks In the low-temperature environments, the average life cycle and the rate of charge of a lift truck battery can be hampered by as much as 20% to 50%. *Solution-* The only solution to this problem is using higher voltage batteries to improve the run time. So, if you apply a battery that is rated for 12 hours in the ambient conditions in the cold conditions, it will operate only with a cycle reduction of about 25%. ## Best Practices For Managing Cold Storage Here are a few practices that will help you in better management of your cold storage. ### Conquering the Alternating Temperature Ranges In cold storages, energy savings is a recurring concern. We all know it is far more expensive to cool the air than to heat it. Moreover, different products might have different temperature requirements. For instance, vegetables need a temperature of 55°F, meat needs to be stored at 28°F, dairy products at 34°F and ice cream needs a temperature of –10°F. ### Opt for Automation to Avail Savings The cost of labor, land and energy is increasing at an alarming rate. This is the reason why the operators of cold storage warehouses are on a lookout for automation to be able to control the cost. There are a variety of automated point solutions that can help reduce the rise in operational costs. ### Maximize the Cube with Dense Storage Automated storage and retrieval systems (AS/RS) are not new to the cold storage warehouses today. AS/RS offers a high density, rack supported storage. This aids in deep and tall designs that help maximize the cube of the facility by minimizing the footprint. ### Control Heat Loss High-density storage tends to create a smaller area to cool. It also develops an environment that can minimize heat loss. ### Automate Palletizing Accredited to the advancements in robotics, Palletizing is one area of operation in the cold storages. For many years, the manufacturers of the frozen products have been faced with a challenge of palletizing their frozen products in a manner that is efficient and cost-effective. ## Final Say These are a few of the best practices that can help all the cold storage product managers effectively manage their [warehouses](https://fulfillment.shiprocket.in/warehouse-in-delhi/). Do let us know, what you think of these practices, in the comment section below! ## FAQs (Frequently Asked Questions) **What is a cold storage warehouse?** A cold storage warehouse keeps the products at the required temperature, extending their shelf life. **Does Shiprocket offer a cold storage warehouse?** With [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/), you can store your products with us at our 45+ fulfillment centers across India. **How does cold storage work?** The perishable and temperature-sensitive products are stored in cold storage warehouses where the temperature is maintained as per each product requirement. --- ## https://www.shiprocket.in/blog/understanding-the-basic-shipping-terms/ --- title: A Glossary of Basic Shipping Terms - ShipRocket url: https://www.shiprocket.in/blog/understanding-the-basic-shipping-terms/ description: Are you aware of these shipping terms? Check out the basic shipping terms which will help you understand more about the shipping industry. last_updated: 2023-11-29 source: webpage --- # Understanding The Basic Shipping Terms The process of ordering goods online and receiving them at your doorstep is an amazing process that requires smooth coordination between the merchant and shipping company. This blog enumerates the process of how you receive your orders, and the jargons you must be aware of, used in the industry. ## Airway Bill Number (AWB Number) AWB is an 11-digit code used for [tracking the shipment](https://www.shiprocket.in/features/track-your-orders/). You can use this code to check the delivery status of the shipment and its current position. If you find that your order is ridiculously late, use AWB to report the complaint to the shipping and logistics company that your merchant has chosen. ## Shipping Invoice It is a document containing standard information, including the name and location of the sender and the receiver. Additionally, it contains an itemized list of the purchase order, i.e., the invoice reflects the total number of items ordered, their cost, any discounts, or taxes applicable, and the final billing cost. *[Image: shipping terms - invoice]* ## Shipping Label A [shipping label](https://www.shiprocket.in/features/print-courier-labels/) is pasted on the top of the package and describes the contents of the package. It also contains the originating and destination addresses to help the courier carrier to deliver the package promptly. *[Image: shipping terms- shipping label]* ## Shipping Manifest A shipping manifest is a document that acts as a proof of handing over the shipment to the courier company. It contains the information of the pick-up courier person, i.e., name, contact details (mobile number), and his/her signature. The shipping and logistic company gives one copy to the merchant and keeps the other copy for its records. *[Image: shipping terms: manifest]* ## Freight Bills The [shipping and logistics company](https://www.shiprocket.in/) issue freight bills to the consignee (usually the merchant of the order placed). This bill includes the description of the freight, shipper’s name, the point of origin, actual weight, and volumetric weight of the shipment, and the bill amount. *[Image: shipping terms freight-bill]* ## Ready For Dispatch This message is an indicator that the shipment is about to leave its place of origin. It flashes only after the processing of the AWB Number and assigning the shipment order to a shipping carrier (Courier Company). ## COD Label [Cash on Delivery (COD)](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) label can be printed on the top of the product package, or the courier person has the receipt. This label includes information related to the supplier, receiver, and itemized list of products and mentions the amount to be collected. It also includes other details like AWB number, weight, and product dimensions. ## Generate Pickup This process appears once the product to be shipped has been finalized for a specific day. This entails selecting the courier company responsible for completing the order delivery. The cutoff time for generating pickups is before 1:00 PM from Monday to Saturday and no pickup is generated on Sunday. ## Missing Orders These are the orders that couldn’t be processed at the initial stage of the shipping and Logistics Company. Some of the factors responsible for such an error involve the product order not checked out properly and failed payment process. ## Return to Origin (RTO) It contains the address of the sender. The product can be returned to the point of origin, i.e., the merchant’s address, if there is a discrepancy related to the product or order placement. [Keep these shipping terms in mind](https://www.shiprocket.in/blog/e-commerce-shipping-terms/) so you can immediately resolve any issues arising from your placed order. The process of shipping is intriguing and interesting. We had already discussed the [part II of common shipping](https://www.shiprocket.in/blog/aware-shipping-terms-part-ii/) jargons that you should be aware of. [ShipRocket](https://www.shiprocket.in/) is India’s best logistics software, which offers you automated shipping solution. Using this, you can ship anywhere in India and abroad using the best courier company and at discounted rates. --- ## https://www.shiprocket.in/blog/sell-handicrafts-online/ --- title: A Complete Guide To Sell Handicrafts Online - Shiprocket url: https://www.shiprocket.in/blog/sell-handicrafts-online/ description: Wish to sell handicrafts online but don't know how to sell? Check out all you need to know to sell handicrafts online, from product source to marketing. last_updated: 2023-10-11 source: webpage --- # A Complete Guide To Sell Handicrafts Online Indian eCommerce is going to be a billion dollar business in the coming future. According to the Indian Brand Equity Foundation, revenue from the eCommerce sector in India is going to increase from $39 billion in 2017 to $120 billion in 2020, growing at a rate of 51%, the highest in the world. So, why not take advantage of this rage and sell handicrafts online. Indian handicraft are popular not only with Indian audience but also with international audience. Indian handicraft is a labor intensive industry, which is widely spread in rural as well as urban area. Selling handicraft is a challenging business. Especially, with the advent of cheap Chinese products, Indian handicrafts are taken for granted. However, there is a cluster of the audience who are still inclined towards [hand made products](https://www.shiprocket.in/blog/how-to-sell-handmade-items-online/). Therefore, reaching the correct audience is important. Since, your physical store doesn’t have the bandwidth to reach a large number of audience, creating an eCommerce website and selling handicrafts online is a great option. ## Sell Handicrafts Online: Taking the First Step Where should I start my online handicraft store? If this question is bothering you, then here is the answer to it. ### Determine Product Source Before you step into the business of selling Indian handicrafts, it is necessary that you filter the product categories in which you want to deal. If you run a physical business of making and manufacturing Indian handicrafts, then there is no further discussion needed. However, if you are starting from scratch, then you need to decide the product categories. Whether you want to create an online store that sells “almost” every handicraft product or just want to deal with exclusive categories. You can do a market research on it. Partner with craftsmen or Indian handicraft store that can provide your [products](https://www.shiprocket.in/blog/product-page-optimization/). You can also go to Indian handicraft fair or places like Dilli Haat to get a better understanding about the market. Sign a merchant agreement with them after deciding the product price and delivery date & time. ### Do a Market Research It is a must do part of running any online business. Before you start your online business, always do a market research about the product, which you are going to sell. This will help you plan your business strategy, in terms of website design, product demand, available product and category, marketing strategy and much more. Check out what products are being sold by your competitors and at what price. Figure out the hits and misses of their store and plan your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) keeping them in mind. Also, know your audience to which you will be selling these products, their product demand, feasible prices, and areas where they are mostly located. ## Getting Your Product Catalog Ready Preparing the product catalog is both fun and challenging. It’s fun because the products are amazingly beautiful, and challenging because there is a lot of work to be done and taken care of. Let’s look at the important aspects of product cataloging. ### Category Mapping If you are [selling](https://www.shiprocket.in/blog/online-selling-process/) multiple category products, then you need to make sure that you decide the parent category and sub-category accordingly. This will not only help you to track your product easily, but your audience will be able to check out what they really want by going into the relevant category. List down all the products and decide its category accordingly. ### Choose Product Price Product Pricing is extremely important for selling any product online. Include the product’s base price, taxes, shipping charges or any other charges. However, you cannot forget your audience and competitors. Make sure that your [product prices](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/) are not too high that your audience does not want to buy products and you get kicked out of the industry without any efforts. ### Get Product Images Clicked Get your Indian handicrafts come alive with the amazing image. Clicking Indian handicrafts is a tough task. You will need a professional photographer to carry out this work. Get creative with your products by getting images from every angle. Also, you can create an exciting backdrop, in case you are selling home decor or furnishing items. ### Writing Product Descriptions The next work in preparing your product catalog is writing product descriptions. After images, a product description is the next thing that your customer will look at to judge your products. Write enticing product descriptions that explain your products, quality, material, use dimensions, etc. Don’t lie or exaggerate about your products just to make them sell. Come clear to your buyers. ## Preparing Your eCommerce Website Setting up your [ecommerce website from the scratch](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) might be a tough task for somebody who is not IT sound. You might need to hire web designers and developers who will create your online store. However, this is a time-consuming process. Therefore, you can go for pre-built design templates which will save a lot of time as well as money. Make sure that you use design templates which are mobile responsive so that it can be accessed from any gadget. ## Choose Payment Method Decide whether you want to integrate payment gateway to accept online payments or COD to accept offline payment or both. While payment gateway will take some time to integrate, you can start accepting COD payment from the second you develop your ecommerce website. If you are willing to sell handicrafts online to the international audience, make sure that you do have a secured payment gateway like PayPal to accept international payment easily. ## Shipping Your Handicraft Products Safely There is nothing worse than a shipment delivered at the wrong address or with the wrong/damaged product/s. This surely takes a toll on your brand and your customer might not trust you again. This will affect your sales and potential customers. Therefore, it is necessary that you ship your products properly. Choose [packaging material](https://packaging.shiprocket.in/ecommerce-packaging-material) according to the product type. If the product is delicate and breakable, then you need to take extra packaging care. But, make sure that you don’t make your package too big as it will increase your shipping cost. ## Marketing Indian Handicrafts Online Unlike a physical store, the reach of your online store is more. However, you need to do your homework to drive the audience to your store. For this, you need to carry out various marketing tactics so that you can increase your sales and sell products. ### Search Engine Optimization Choose relevant keywords with maximum searches and minimum competition, include these keywords in your site content and product description. Also, use these keywords to carry out [SEO marketing](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) so that your audience can search your store on the search engine. It is free but time taking. ### Email Marketing Got email IDs of your potential customer? Great! Showcase your products and offer attractive discounts and wait for buyers to flood into your store. Get your handicrafts to your customer’s inbox directly. ### Paid Advertisements To reach more audience easily, spend some money and start your paid advertisements using Facebook or Google. You can choose your target area and audience and run advertisements within your budget. Don’t forget to attach an attractive image alongside to attract more audience. ### Selling On Third Party Sites Choose between [affiliate marketing](https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/) or selling on marketplaces to drive more traffic to your online store. While affiliate websites will increase sales on your website and your brand name will be highlighted, selling on marketplaces will increase your sales without spending too much money on marketing. However, it will not help in brand visibility. ## Sell Indian Handicrafts Internationally If you want to sell handicrafts online not only in India but also abroad, then you need to make certain changes in your website as well as your marketing strategy. To know more about selling products internationally, click [here](https://360.shiprocket.in/how-to-sell-products-internationally/?utm_source=KR-blog&utm_campaign=sell-handicrafts-online&utm_content=banner-link&utm_term=Signup-banner). Was this helpful? Got any queries on selling handicrafts online? Do leave your comments below! [Shiprocket 360](https://360.shiprocket.in/?utm_source=KR-blog&utm_campaign=sell-handicrafts-online&utm_content=banner-link&utm_term=Signup-banner) has empowered 5000+ entrepreneurs, SME’s and retailers with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store and grow your online business. --- ## https://www.shiprocket.in/blog/complete-guide-on-benefits-of-combo-offers/ --- title: The Benefits & Usage Of Combo Offers: A Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/complete-guide-on-benefits-of-combo-offers/ description: The complete guide on the benefits & usage of combo offers, you can easily run promotional campaigns on your website with this inbuilt feature. last_updated: 2023-10-11 source: webpage --- # Complete Guide On The Benefits & Usage Of Combo Offers! Combo offers work in an analogous manner as discounts and deals. The purpose of any combo offer is to allure the customer and catch his attention so that a browsing session can be converted into real-time sales for your Website. We understand that you work hard to attract and retain customers, to enlarge the scope of your Website. Kartrocket thus makes a constant effort to offer options and applications that can help you enhance the visibility of your website and bring more [customers](https://www.shiprocket.in/customers/) to your doorstep. ## Why should you offer Combo Offers? Combo offers is one of the most alluring modes of offering benefits to your customers and make them feel more wanted on the platform. ### Makes the Customer Loyal There is indeed no denying that a customer who feels special and is given the impression that he is important for the platform, will be able to connect more efficiently and fondly with your platform. Combo offers are the additional form of discount that you may offer to your customers and make them more loyal to your Website. ### Gives More Visibility to Customers Combo offers are the best way to keep your website offerings moving and visible to the customers. The net result of a combo offer being proposed to the customer is that [products](https://www.shiprocket.in/blog/product-page-optimization/) which did not have as much visibility earlier will now be brought to the notice of the customer. ### Move Dead Stock It is obvious that some of the products on your website, do not gain as much visibility as others. This could be due to lack of utility or ignorance of the brand of the product. However, since it is your Website, you must keep the stocks running. Too much piling stocks can lead to disruption of normal business operations. The best way to ensure this is to offer combo offers tempting prices to the customers. ### Boost Sales The tempting prices that you offer on a combo offer will give the result of [increased sales](https://www.shiprocket.in/blog/how-to-increase-sales-with-product-packaging-by-18/) of multiple products at once. Tapping a customer for infrequent products can be tough but can be easily achieved with combo offers. ### Sanity Check Before Applying Combo Offers A product should be in only one category. In case a product is in 2 or more categories the discount will apply for the category rule which was added first or based on priority when defined properly. Specify the priority if applying multiple rules, as it defines which rule needs to be checked first. If 2 rules are valid on the products that are added the cart then the rule with the higher priority would be applied. ## Types of Combo offers There are 3 offers available in our [combo offer](https://www.shiprocket.in/blog/ecommerce-bundle-marketing/) app these are as follows: ### Buy X Get Y products Free It means the customer will get Y number of products free on buying X number products but in cart, there should be X+Y products. Customer will get only Y lowest price products as free. ### Buy X number of products & Get a freebie It means a customer will get a freebie product that will get automatically added to the cart on buying X number of products. ### Buy Product worth Rs X & Get a freebie It means a customer will get a freebie product if their order total becomes equal or greater than Rs. X. You can apply these offers at a different level as per your requirement: #### Store Level At this level, the combo offer will apply all over the store. #### Category Level At this level combo offer will apply only to the selected categories, an offer will not apply to un-selected categories. #### Product Level At this level offer will apply only to products that will be added by merchant itself. You can also define the rule’s priority for these offers accordingly, offers will apply as per the rule priority. A new setting has been introduced which is defined below: **Setting name: Count Product quantity** What this means is that suppose when we apply a rule i.e. Buy 2 & get a freebie, you now have a setting by which you can decide if you want the customer to get a freebie when he buys 2 quantity of same [SKU](https://www.shiprocket.in/blog/understanding-product-sku/) or he has to buy 2 unique products to get the offer. When the setting is set to Yes, rules will apply even if the customer adds multiple quantities of the same product. ## How to Set-Up Combo Offers? ### Case1: Buy X and Get Y free When you want to apply the rule “Buy X and Get Y free” condition. In this case, Buy 2 & Get 1 rule is explained. #### Req Settings: Select Combo offer name “Buy X and Get Y free” and then click on Add Rule Select Applicable on – Store level Label field: Merchant can add any name on the label say “Buy 2 Get 1” *[Image: ]* #### Store level: For X>Y: It means the merchant will add X value (greater value) in “No of products to be bought” and Y(smaller value) value in “No of a product as freebie”. As in this scenario on buying 2 products customer get 1 free product. The merchant can add any numeric value accordingly. Frontend screenshot: *[Image: ]* As shown in the screenshot above we have selected setting Count Product quantity as Yes The customer will get 1 product free whose price is lowest among 3 products added. The rule will apply only when there are 2 products in the cart. In this case, we have selected 2 quantity of the same [SKU](https://fulfillment.shiprocket.in/blog/importance-of-sku-fulfillment/) & as per rule the price of only 2 products is charged. When Count Product Quantity is selected as No the SKU’s added in cart should be different for the rule to work and the lowest prices product among the three becomes free. *[Image: ]* #### Category Level - Category box will open when you select the category radio button. You can select particular categories on which you want to give the offer. - On the cart page, the rule will only apply for selected categories. - The rule would work in the similar way as defined for store level. *[Image: ]* #### Product Level - To apply any rule on few specific products, select Product level in Applicable On. - In Product, Sku box merchant can add any number of SKU’s separated by commas (,). Customer will get the free product only on buying these selected SKU’s. *[Image: ]* Important: Activate from date/to date – If you want that the offer should apply for the limited time period then you must add the appropriate dates in it. The **same condition for X X X=Y: As per this condition merchant will add equal values in “Product to be bought” & in “Products as free”. Like on buying 1 get 1 product free having lowest price or same value. ## Case 2: Buy X & Get a Freebie When you want to sell the products with offer “Buy X & get a Freebie”. In this case on buying 2 [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) customer should get the SKU defined in the rule as the freebie. ### Req Settings #### Store Level Please see the screenshot for settings *[Image: ]* **Enter freebie product SKU, which you want to give as free. As per this rule, freebie product will automatically add into the cart as the condition meet. The condition, in this case, is that on buying any 2 products from this store customer will get the mentioned SKU as the freebie. *Since Count Product Quantity is Yes, even if the customer adds any product with 2 quantity this offer will apply. #### Category Level Please refer the below screenshot for the settings of this rule. As per the rule, the offer will apply only to Featured Products category. *[Image: ]* #### Product Level *** The SKU’s separated by ‘,’must be entered in Product SKU fields, as per the defined rule the offer will apply when any 2 SKU’s from the ones entered in this field are added to cart. So, as per the rule freebie is added to the cart directly. *[Image: ]* ## Case 3: Buy product worth Rs X & get a Freebie When you want to sell the products with offer “Buy product worth Rs X & get a Freebie” If you want that the customer must get a freebie product as order total become equal or greater than Rs 500 value. #### Store Level Please see screenshot below to see how to configure this rule. In this case the customer will get the freebie [product](https://www.shiprocket.in/blog/product-page-optimization/) when he adds the products to cart worth Rs 500. **Enter any value in the Order total field on or above which merchant wants to provide the offer. *[Image: ]* #### Category Level In this case, the rule is applied only to the selected category. *[Image: ]* **Note:** This feature works for all registered or unregistered customer. As the condition met offer automatically gets applied as per the priority defined. ## Step-by-step process to activate Combo Offers feature - Log in to your Kartrocket account by entering your User ID and Password. - On the left panel, click on the [Marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) tab. - Under the Marketing Tab, select the ‘convert traffic’ option. *[Image: ]* - Four top sections will appear from where you’ll have to select combo offers. *[Image: ]* - After, this please choose the type you want to run from the drop-down list that appears. *[Image: ]* - First Combo offer is Buy X and Get Y products free. Second Combo offer is Buy X number of products and gets a freebie and the Third Combo offer is Buy Products worth Rs. X and get a freebie. You can select either one of these and press on Add Rule. Once done click on Save and activate your Combo Offer, as desired. - Follow the steps explained in the previous section to do the desired setting of the selected offer. By engaging customers through these combo offers on your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/), you can ensure that they feel satisfied and rewarding to shop with you. You can even beat your rivals in the process if your customers, in fact, fell inclined towards your Website and not theirs. Combo offers are also seen as a necessary staple item retaining and adding customers and are actively being brought into use by major Websites across the globe. In this scenario, it becomes pertinent to equip your website with these features as well, if you really want to stay in the race. ## Wrapping Up Use the combo offers rules and app on your website to bring those customers on your Website, who previously used to shy away from shopping online. See you sales boom, not only for the regular products but also for those that are uncommon and viewed less. **[KartRocket](https://360.shiprocket.in/?utm_source=KR-blog&utm_campaign=ehancements&utm_content=text-link&utm_term=KartRocket-brand-keyword)** has empowered 3000+ entrepreneurs, SMB’s and retailer with their online stores. It is not just a website builder platform, it’s an end to end eCommerce solution with all the features you require to create an online store, run & grow your online business. --- ## https://www.shiprocket.in/blog/calculate-ecommerce-shipping-costs/ --- title: How to Calculate Shipping Costs for Online Business? - Shiprocket url: https://www.shiprocket.in/blog/calculate-ecommerce-shipping-costs/ description: You need a real time eCommerce shipping and handling costs calculator that works by best practices for shipping solutions while delivering products. last_updated: 2023-10-11 source: webpage --- # How To Calculate Shipping Costs For Online Businesses [Free Calculator Inside] eCommerce is a market function of buying and selling of products in a strategized manner and on a well-engineered portal along with an involvement of a secured, popular and trusted payment gateway for credit transfer related operations. eCommerce in India is a huge success. With the revolutionary Digital India mission by the GoI, the campaign to bring pan-India internet coverage has started. India is a tech-savvy country with more than a billion smartphones but only around 30% population within the reach of Internet. eCommerce marketplace is ever-booming in the Indian domain with domestic as well as international players enjoying putting up businesses here. Shipping and [Cash on Delivery (CoD)](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) or sometimes called Collect on Delivery (CoD) features make up an important as well as an essential aspect of the Supply Chain Management of any eCommerce business. Shipping is an expense incurred primarily by the E-retailer and then subjected to be paid by the end-consumer or customer. Since shipping of such ordered entities is done in bulk units, shipment related costs are kept such so as to economize the overall expense but still gain some profit. However, to lure in more and more customers to their portal, eCommerce retailers put up offers, discounts, etc. from time to time which cause them to expand their earned profits, but, since all this is properly planned and [the shipping cost](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) is calculated well in advance, chances of loss to be incurred by the business are minimum or none. [Update: You can use ShipRocket’s Shipping Rate Calculator](https://www.shiprocket.in/shipping-rate-calculator/) for calculating estimated costs. Although, the trend followed by most of the major eCommerce retailers is to provide online customers with maximum possible payment options for a hassle-free online shopping experience, yet there is a large chunk of the population that still opts for the CoD method of payment. There may be many reasons to this choice and mostly it’s that Indians are very cautious of their money and generally don’t trust online transaction methods for payments. Shipping is a vulnerable logistics function that encapsulates many sub-steps till final delivery. Shipping a product requires cautionary and smart packaging, shipping cost calculation, transportation of that packaged order through reliable and experienced [courier services](https://www.shiprocket.in/blog/best-domestic-courier-services-in-india/) and along with these, if the [product is to be returned](https://www.shiprocket.in/blog/minimize-cod-failures-and-returns/) by the customer citing any damage or irregularity, the return transportation is at same level of risk to either damage a product or worsen the existing damage. Consequently, the overheads of damage including the exchange/return charges of courier service provider have to be borne by the E-retailer. Order cancellation midway of the delivery process also incurs a loss to the supplier. Thus, shipping isn’t just a vulnerable process, it’s risky and loss-prone on the credit value as well. Coming to the COD feature, this also involves some unwanted demerits on account of both the E-retailer as well as the customer. For starters, an involvement of high direct costs which are sometimes as high as 10% of the order value is exclusively borne by E-retailers and make the unit economics of COD transactions negative. On account of order rejection/cancellation or exchange, the costs borne by the E-retailer are even higher as they are indirect. The working capital requirement for dealing with the COD payment cycles, in a case of delay in payment of receipts, is an additional burden for [eCommerce websites](https://www.shiprocket.in/blog/order-fulfillment/) to bear. These are some drawbacks from the seller’s point; there are few from customer’s point as well like payment hassles, separate COD charges, limitations on the number of COD transactions, etc. Hence, eCommerce shipping and COD features are such that they are though quite advantageous yet incur losses on many aspects when not dealt with a proper strategy and planning. It is highly recommended to make use of [online calculators](https://www.shiprocket.in/features/recommendation-engine/) that automatically calculates shipping costs of your products to be delivered. ## FAQs (Frequently Asked Questions) **How do I calculate shipping costs?** You can use our [Shipping Rate Calculator](https://www.shiprocket.in/shipping-rate-calculator/) to calculate your shipping costs. **Can I deliver COD orders?** Yes, you can deliver cod orders with Shiprocket. **How can I reduce my shipping costs?** You can store your inventory closer to your buyers in our [fulfillment centers](https://fulfillment.shiprocket.in/) to reduce shipping costs. --- ## https://www.shiprocket.in/blog/ecommerce-logistics-shipping-model/ ```markdown --- title: eCommerce Logistics Model - Its Role in Online Success url: https://www.shiprocket.in/blog/ecommerce-logistics-shipping-model/ description: Learn about the different eCommerce shipping & courier models with the kind of different challenges an online portal faces for successful product delivery. last_updated: 2023-10-10 source: webpage --- # eCommerce Logistics Model – Its Role in Online Success India’s eCommerce market is [growing](https://www.kartrocket.com/blog/ecommerce-growth-india-market-research-stats/) at an astonishing 30% CAGR. Out of this, logistics, shipping, and delivery together make up the soul of the supply chain management process. They are individually complex steps in themselves because there are many sub-steps involved to complete every single phase. Starting with the Logistics, it is the key enabler for the growth of eCommerce retail industry. While many [eCommerce retailers](https://www.kartrocket.com/blog/start-online-retail-business-no-money/) have partnered with logistics service providers (LSPs), some have invested in developing in-house logistics capabilities. ## Steps Involved in the eCommerce Logistics Process - First mile logistics - Fulfillment - Processing / Sorting - Line-haul - Last-mile logistics - Returns ## Different eCommerce Logistics Models For a new eCommerce portal, it’s necessary to pre-decide the required business model for [retail logistics](https://www.shiprocket.in/). A few of these models include: - Inventory-led model - Fulfillment by eCommerce retailer model - Dropship model - Marketplace model LSPs offer a variety of delivery options for the delivery time window. New players in the eCommerce business need to be definite and decisive upon the choice of business model and the delivery time window for the placed orders’ deliveries. Switching to another model midway might be troublesome and require a business overhaul. Shipping is another phase that is integrated into logistics. Ordering and timely delivery are possible only when there is butter-smooth coordination between the eCommerce retailer and the shipping company. Shipping is a process of transport of goods by some means of transportation. New eCommerce players require the understanding of a [few shipping terms](https://www.shiprocket.in/blog/understanding-the-basic-shipping-terms/). ## Commonly Used eCommerce Logistics/Shipping Terms - **Airway Bill Number (AWB No.)** – It is used for tracking those shipments that are done via airways. This number is used to check the delivery status and current position of shipment. - **Shipping Invoice** – A document containing standard information like the item(s) ordered, the cost, discount offered, taxes (if applicable) and final billing cost along with sender’s & receiver’s address. - **Shipping Label** – It describes the content of the package and helps the courier to deliver the package promptly. - **Shipping Manifest** – A document that acts as a proof of handing over the shipment to Courier Company. It contains the information of pickup courier person and his/her signature. - **CoD Label** – [Cash on Delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) (CoD) label is printed on top of the package alongside or on the Shipping Label. It may also contain product dimensions and weight. Thus, for new players in the eCommerce realm, it is necessary to understand the shipping process is necessary for smoother deliveries and better customer feedback. Lastly, Delivery or the last mile connectivity step to the end-consumer is the final phase of handing over the ordered commodity to the customer. If there is no return sought for the ordered item, delivery is the last step to the Supply Chain. Partnership with logistics operators and collaboration across the supply chain helps to safeguard the delivery. The delivery phase is where you provide life to eCommerce’s concept of “Anything, Anytime, Anywhere.” Delivery phase gets engaged with both the retailers as well as the logistics operators in a synchronized manner. As a new player in the eCommerce business, one needs to be known about new and emerging trends in fulfillment, last mile-delivery and cross border eCommerce related concepts. Delivery is applicable to all requirements of an eCommerce business, be it B2B, B2C or C2C. Delivery is all about precision, timing, and safe/cautious handling because a safe delivery ensures trust-building and irrespective of the eCommerce retailer having that specific delivery channel in-house or hired, ultimately the retailer suffers a loss of reputation and trust of the end-consumer. Thus, for new players in the eCommerce retailer business, it is very much essential to choose an appropriate, experienced, reputed and reliable delivery channel so that the reputation of the startup isn’t damaged before even being made. Hence, Logistics, Shipping, and [Delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/) form essential functional aspects of eCommerce business and must be handled, observed and supervised precisely. ``` --- ## https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/ --- title: 3PL vs 4PL - Third Party Logistics and Fourth Party Logistics - ShipRocket url: https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/ description: The basic difference between 3PL and 4PL solutions in eCommerce shipping business is about the services they provide and how they operate execution. last_updated: 2023-11-02 source: webpage --- # 3PL vs 4PL – Third Party Logistics and Fourth Party Logistics As supply chain management is an integral part of an eCommerce business, it is important to have an idea of the tools and mediums that are utilized when it comes to delivering the products to the end customer. It is not always possible for a sole eCommerce company to manage all the business processes starting from order process, shipping, to the end delivery. This is where supply chain mediums like Party Logistics or PLs come into play. They are the various workforce and divisions that are required to smoothly manage the flow of the items from the seller to the customer. ## What is 3PL (Third Party Logistics) and 4PL (Fourth Party Logistics)? To put it simply, a 3PL or a third party logistics company is an outside agency that carries out the shipping and distribution processes in an eCommerce business. The main company outsources the shipping work to this 3PL agency and they do it for a fee. On the other hand, a 4PL or a fourth party logistics company is defined in a broader context that not only manages the distribution but also looks into the management of these services, ranging from resource allocation, technical expertise and so on. In order to know better about how an eCommerce business and [logistics works](https://www.shiprocket.in/blog/ecommerce-logistics-work/), it is important that we get to understand these terms and their differences. The Council of Supply Chain Management Professionals (CSCMP) has very well put out the differences between 3PL and 4PL. According to them, a 3PL agency is “a person who solely receives holds, or otherwise transports a consumer product in the ordinary course of [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) but who does not take title to the product”. On the other hand, a 4PL organization is a “supply chain integrator that assembles and manages the resources, capabilities, and technology of its own organization with those of complementary service providers to deliver a comprehensive supply chain solution”. In most cases, it is a separate entity that can be formed along with the parent company. **These are the functions and operations performed by 3PL and 4PL agencies:** 3PL and 4PL agencies function in the same way but their methods are different. While the former looks after the shipping and distribution like arranging freight, carriers or warehousing, the latter manages the end to end processes of these. It may be that the 4PL company can employ a 3PL agency to carry out the distribution and shipping. Typically, a third party logistics (3PL) provider specializes in the following functions: - Warehousing services - Transport services - [Cross docking](https://www.shiprocket.in/blog/cross-docking/) services - [Packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) and distribution services - Freight services - Inventory services On the other hand, a fourth party logistics (4PL) agency would mainly provide expertise on: - Procurement Services - Distribution management - Storage management - Resource management The success factor is based on utilizing both the 3PL and 4PL services according to the requirement. While a sound 4PL is needed to manage end to end supply and distribution process, a [3PL](https://www.shiprocket.in/blog/3pl-for-ecommerce/) is needed to carry out these processes in real time. --- ## https://www.shiprocket.in/blog/online-stores-dealing-returned-products/ --- title: What Do Stores Do With Returned Items? - Shiprocket url: https://www.shiprocket.in/blog/online-stores-dealing-returned-products/ description: There are many ways an eCommerce store make use of to deal with returned goods, either by reselling them online, or, to sell them in secondary markets. last_updated: 2023-11-02 source: webpage --- # Techniques To Utilize Returned Items Every year, lots of customers who buy goods from eCommerce websites, [return their products](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) to the store. Their returns could be due to various reasons starting from, size issues, poor quality, higher expectations, etc. Now the big question is, how do the [eCommerce stores or businesses](https://www.shiprocket.in/blog/start-e-commerce-business-india/) deal with these items that have been returned to you? Returning goods is a common practice, and it is even more common when it comes to eCommerce. There are numerous instances when customers tend to return the product if they aren’t satisfied with it. Either they wish to have a replacement or a refund. It’s expected when someone is selling apparels or [grocery items online](https://www.shiprocket.in/blog/ecommerce-shipping-online-grocery-business-india/). However, from the seller’s point of view, utilizing these returned items can be quite a big hurdle and can add up to the expenditure of the business. First things first, eCommerce businesses should try to ship the products to their customers with the utmost care to minimize the chance of return. If the customer finds the product in perfect shape, he or she will not return it. However, in the case of damaged products, they will surely return it and ask for a refund or exchange. Secondly, the [rules and regulations about returns](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/) should be adequately specified. There should be a limited number of days within which the store can accept returns. If you let your buyers return to you after a long period, say 90 days, you can even receive used or damaged products in return. Moreover, no broken or items without a price tag should be allowed for returns. Through these ways, businesses can reduce the occurrence of returns to some extent. ### How do eCommerce stores deal with returned goods? Here are some of the different ways an online store [make use of to deal with returned products](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) online: 1. If the item is in perfect condition, you can also try to resell it on your store. 2. If the product is getting out of fashion or doesn’t match the ongoing trends, you can sell them off at huge discounts in factory outlets or online sales. 3. Sometimes, you may send such items for recycling to the manufactures. 4. Donating unused and returned products to charity organizations is also a good option. This initiative can also be considered as a part of your corporate responsibility. However, you need to ensure that when the items are being donated, they do not have any significant defects and are in perfect shape and condition. It does not reflect well on your business if you give damaged items just for the sake of charity. Most premier [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) and store chains have policies related to providing articles that they strictly follow. 5. Lots of items which are returned and discarded by stores, find themselves in secondary markets. This secondary market is a parallel market where we see old products at cheaper rates. In most cities, these secondary markets are street side markets where shops sell wares at remarkably less high prices to lure customers. Understand the impact of your items on the environment and make sure you try every other method before disposing of them. --- ## https://www.shiprocket.in/blog/how-internet-changed-our-lives/ --- title: How Has The Internet Changed Our Lives? url: https://www.shiprocket.in/blog/how-internet-changed-our-lives/ description: The impact of the internet in our daily life, society, and the world is so immense that we can hardly survive today without its presence. last_updated: 2023-11-02 source: webpage --- # How Has The Internet Changed Our Lives? As science and technology have evolved, our lifestyles experienced changes. From the first telephone to the first medical drug, [every invention](https://www.shiprocket.in/blog/ecommerce-history-evolution-timeline/) and innovation has significantly affected the lifestyle across the globe. And the same applies to the internet as well. Since the first internet connections were laid in the late 1950s, the world has undergone a sea of changes, thanks to the power of the World Wide Web. From basic needs to the utmost luxuries, almost every facet of our lifestyle is now impacted by the internet. And as we go towards the future, the dependence on the internet and its role in our life are expected to grow more. The world is now a global city and the internet is in many ways responsible for that. With the power of the web and smartphones, we can now connect with anyone, anytime from anywhere. Let us take a look at some of the areas of our lifestyle where the internet played a significant role and changed it. ## What Is The Impact Of the Internet On Businesses? No one would have ever imagined that businesses could be performed across the globe through a computer, but the internet has made it possible. With the advent of information technology, more and more people are using it as a great platform to promote their goods and services. Technology has made the world a small place and you can easily bank on this factor to give a [big boost to your business](https://360.shiprocket.in/blog/sell-products-online-without-website/). Starting from small entrepreneurship firms to multi-national companies, almost all types of businesses are giving well stressed on the internet. There are various types of internet business options that you can choose from based on your preferences and capital. For different businesses, you have to implement different techniques and strategies. Some of the popular types include: - Affiliate Marketing Business - Google Adwords & Adsense Marketing - Blog & Article Submission Business - Online Auction Selling - Web Marketing If you get the basics right and conduct your [internet business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) in the right way, you will surely enjoy good profits. ## What Is The Impact Of the Internet On Education? With the advent of the internet today, even education is now possible from the comforts of your home. All over the world, online education has brought a revolution in the field of education and knowledge sharing. If you have an internet connection and a computer, you can easily enroll in an online education program. In today’s world, it is getting extremely difficult to keep pace with time. In this scenario, online courses are of great benefit to students. One does not need to take the pain to go to school, college, or university for study purposes. The study can be done virtually through the internet. The positive impact of the internet on a student’s life is such that they can now go for any educational program (like associate degrees or diplomas, bachelor courses, master’s courses, or even doctoral or post-doctoral courses) online. Many reputed schools, colleges, and universities across the world now offer several online education programs in diverse fields. ## What Is The Impact Of the Internet On Shopping/Buying? The internet has revolutionized the concept of shopping in our lives. Well, there are lots of places and shops where you can go to buy your favorite items. But, is it possible for you to visit all of these places at a single time? No, it is not possible in real life. But, the internet has made it possible where you can choose and buy a product from different sellers at the same time. From the necessities to the [luxuries](https://www.shiprocket.in/blog/ecommerce-branding-strategies/), you get to shop everything online. Shopping enthusiasts must have already experienced the excitement and joy that online shopping offers. There are numerous sites from where you can get information and buy the latest brands online. You just need to browse the internet and click on the relevant sites to buy. Once you get the site, you will find the online catalog from which you need to choose the models and the brands as per your needs, preferences, and budget requirements. Most of these websites [sell products](https://www.shiprocket.in/blog/products-sell-online-from-home/) ranging from high-cost value to as cheap as possible. There are several benefits if you buy online. In the first place, you can browse the internet, visit online stores, and place your order 24×7. This is not possible in the case of shops and markets where there is a stipulated working time. By buying online, you can also save lots of time and yet get the latest brands. Another great thing about [online shopping](https://www.shiprocket.in/blog/how-to-sell-handmade-items-online/) is that you will enjoy very good bargains. To lure customers, most of the sites offer good discounts and rebates on their models and products. ## What Is The Impact of the Internet On Our Lifestyle? The internet now acts as a one-stop guide to all the information and queries about beauty, style, fashion, lifestyle, personal grooming, and more. There are lots of websites that provide professional and expert information and tips on various aspects that may be required to glam up one’s look and personality. Starting from the basic beauty care tips and cosmetic makeovers to the latest cosmetic surgeries that are available, you can get information about almost everything. They have different sections which are dedicated to various subjects like hair care and style, eye makeup, body care, skincare, beauty products, eye care, and lots more. For those who are looking for information on the latest fashion and style trends, these sites can be the best options as they provide information about the latest trends that are in vogue in the fashion and beauty industry. From making funky tattoos to buying the [latest jewelry](https://360.shiprocket.in/blog/a-beginners-guide-on-how-to-sell-fashion-jewelry-online/), viewers can get the relevant info that they are looking for. ## What Is The Impact Of The Internet On the Travel Industry? For wanderlusts, the internet is a friend in need and service. Now, make use of the power of the web to know more about travel destinations and even organize travel plans online. You now can book hotels, tickets, and travel packages online. Just do it from the comforts of your home, sit back, and pack your bags! The internet has now become the one-stop place to know about what it takes to make a great travel trip. One can get to know about various available travel packages, popular destinations, bookings in hotels and resorts, flight bookings, and lots more from the web. From the lovely beaches to the mighty mountains or the best exotic and heritage locations, you can get all the necessary information. Some of the services that are offered through the web include online flight schedules and booking, online hotel reservations, tour planning and bookings, car rental bookings, and so on. ## What Is The Impact Of the Internet On Jobs And Employment? Getting a job now has become easier, thanks to the internet. Numerous sites offer you the scope to search for your favorite job. You can get useful information about job opportunities and detailed information about job scenarios. The job prospects for the overseas market, the most coveted jobs, career scope, details about this, and much more. The internet provides you with comprehensive and credible information about jobs. The job market today has become diverse and the site strives to provide the best news it. Job seekers are given handy information about the changing trends and also about the unconventional job sectors that are coming up. From job openings to handy details on the industry that is right for you, the sites cover almost everything. The in-depth analysis of the job scenario of other countries is helpful for those vying for overseas jobs. You can easily on go onto the net and get a lot of ideas about the job prospects in other countries. Do you have a fetish for knowledge and love writing? Well, the internet is a channel that allows you to monetize your writing skills through online publishing as well as helps you to earn some extra bucks. You can make money with your writing and interactive skills using the internet. Whether you are a creative writer, web publisher, or webmaster, plenty of cash can come to your bank account easily through various online channels. ## What Is The Impact Of the Internet On Games? Are you a games freak and have very good hand and eye coordination? Then why don’t you log onto the internet? The web has now become the largest platform for sports on the planet. Choose from a wide range of online games on the internet and have a fantastic experience. To cater to your needs and preferences, there are plenty of available online gaming sites. You can choose from a wide range of games like action or shooter games, puzzle games, tactical games, word games, retro games, and so on. If you are a lover of sports, then there are lots of sports and racing games as well that you can play online. Some of the popular gaming sites also have different game categories for girls and boys. Most online games offer a great gaming experience for you. The graphics are wonderful and you can have a real-life feeling. There are strategy games where you need to show your mental skills to advance through the levels. Even you can earn money by playing online games. Are you surprised? Well, there are lots of online casino games where you will not only feel that adrenaline rush but also earn loads of money at the end of the day. If you are good at gambling, these games are perfect for filling your wallet with just a click of a mouse! ## What Is The Impact Of the Internet On The Aged People And Society? Now the aged do not need to always sit in front of the TV or read a book. They can try something exciting like browsing the internet. If you think that the internet is only meant for the tech-savvy or the youngsters, you are mistaken. Internet and seniors make a good pair, and there are sufficient reasons as to why it is so. With the help of the internet, seniors can get all sorts of information without stepping out of their houses. It is like a knowledge bank from where they can get a host of information on different subjects and topics. They can shop, send gifts, make bill payments and do so many other things from the comfort of home through the internet. No more standing in long queues to pay electricity bills or walking that extra mile to get a bottle of juice. All they need to do is to log on to the relevant website and go clicking with the mouse. They can even socialize and connect to near and dear ones in the community through the internet. Social [social networking sites](https://www.shiprocket.in/blog/social-media-selling-platforms/) are one of the reasons for the growing popularity of the internet among people across the world. Apart from these, there are myriad sectors where the internet has played wonders. Some of them are healthcare, sports, manufacturing and retail, public administration, banking, and lots more. With the advancement in science and technology, more and more sectors are coming under the purview of the internet and the boom is expected to become boomer with time. --- ## https://www.shiprocket.in/blog/packaging-labeling-importance-ecommerce-marketing/ --- title: Importance of Packaging and Labeling in eCommerce Marketing - ShipRocket url: https://www.shiprocket.in/blog/packaging-labeling-importance-ecommerce-marketing/ description: In eCommerce, it’s highly recommended to invest in packaging and labelling of products for branding and marketing while you ship them to your customers. last_updated: 2023-10-11 source: webpage --- # Importance Of Packaging And Labeling In eCommerce Marketing Like all forms of businesses, the end product that you send to the customer has the most value. It does immense harm to your business if you send a product to your customer that gets damaged in the process of shipping or delivery. And when it comes to eCommerce businesses, the importance of [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) can be manifold. Remember that a customer does not have the option to physically touch or test your products. He/she completely relies on eCommerce company to get the product delivered. As such, you should take utmost priority to ensure that the product reaches the customer in the right condition. This can be done through [proper packaging of the products](https://www.shiprocket.in/blog/ecommerce-packaging-tips/). *[Image: ]* ## Why Is It Essential To Invest In Packaging In eCommerce With eCommerce businesses expected to exceed more than $300 billion, more and more businesses are investing a lot of their funds towards improved packaging and [labeling](https://www.shiprocket.in/features/print-courier-labels/). The main objective of the improvement in packaging is to ensure that the product is delivered to the customer in its best shape. With proper labeling you would like to promote your brand. It will be great for your business if the customer gets your product in good shape and condition. If the customers are satisfied, there is always a chance that they will again order from the same merchant. This way your business will grow. ## Proper Packaging Reduces Company Costs While many businesses tend to overlook this fact, but proper packaging in eCommerce also reduces the company’s cost. For example, if the customer gets the product in the right condition, there are rare chances of returning it. On the other hand, if the product is damaged, the customer will [return the product](https://www.shiprocket.in/blog/online-stores-dealing-returned-products/) and ask for a refund or a new product. In this way, the company will again have to incur extra costs to reship the product, and in case of refund, they will need to reimburse the price. Both ways it is a loss to the company. ## Proper Packaging And Labeling Creates Good Impression and Brand Identity Like all other businesses, proper packaging also helps create the first impression for your customers. Always remember that first impression is the last impression. A customer’s impression about your business will automatically be good if he or she gets a good package. Moreover, proper packaging always helps to create brand identity. You should add a proper [customised label](https://www.shiprocket.in/features/print-courier-labels/) with your brand logo, brand name, social profiles, etc. This will help you to stand out from the other competitors and create a distinct brand value. The package that you send to customers should also consist of essential information about the product and other useful info, such as handling tips, manufacturing, and expiry dates etc. This is more important if you are sending items such food, cosmetics or health products. This way your business will be able to gain trust of the customers and they will want to order again. ## Packaging Should Be More Than Just A Container Last but not the least; [packaging](https://packaging.shiprocket.in/ecommerce-packaging) should be more than just a container. It should be created in such a way that it stores and protects the item from wear and tear. In the case of food items or health products, the package should be temperature controlled. Always remember that your package need not be too sophisticated, but it should fulfill the important objectives: to help customers get the product in the right condition and to promote your brand value. If these two are met, your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) is bound to grow and enjoy a good impression. --- ## https://www.shiprocket.in/blog/shiprocket-vs-shyplite/ --- title: Pitney Bowes + Shyplite vs Shiprocket: Features & Pricing - Shiprocket url: https://www.shiprocket.in/blog/shiprocket-vs-shyplite/ description: Shyplite is a major shipping aggregator in India. Here is a comparison of Shiprocket and Shyplite. Take a look at Shiprocket vs Shyplite. last_updated: 2023-10-11 source: webpage --- # Pitney Bowes + Shyplite vs Shiprocket: Which Is Better For Your eCommerce Business? At Shiprocket, we believe in introducing innovative features & services that help us evolve and grow along with the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) industry. Following this motto, we keep enhancing our platform so that sellers can easily increase their outreach, save on cost & raise their profits overall. *[Image: Shiprocket & Pitney Bowes]* Very recently, some of our sellers have started asking about the various benefits that Shiprocket offers in comparison to what Pitney Bowes + Shyplite offers. To give a fair idea around it, we have come up with a detailed analysis between Pitney Bowes + Shyplite & Shiprocket that should answer all your queries. Here’s how we have covered everything in detail: 1. [Shipping rate](https://www.shiprocket.in/shipping-rate-calculator/) comparison 2. Feature comparison 3. Why Shiprocket? ## Shipping rates with Shiprocket: - Lowest shipping rates - Save up to 37% while shipping within the city - Save up to 33% while shipping within the state - Save up to 28% while shipping from metro to metro city - Save up to 35% while shipping in rest of India - Save up to 25% while shipping to special zones - No Security deposit - RTO charges lower than forwarding charges by 5 – 10% - No lengthy document verification required to start shipping. **Rate chart (Pricing starts from)** *Prices are inclusive of [GST](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/) and all freight surcharge* ## RTO Charges Shiprocket charges lower RTO shipping rates, which vary by about 5-10% ## Feature comparison Shiprocket is full of various features, using which you can improve the overall experience for your customer, manage shipments at ease, get your order returns and non-deliveries tracked, and analyze data like shipments, [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) remittance, shipping expenses etc. ### Shipment Reach ### Platform Features ## Why Shiprocket? While choosing the perfect shipping partner, all e-commerce owners should evaluate the features being offered by various shipping service providers and then take a call. To help you pick the right one, we have done a clear feature analysis between Pitney Bowes + Shyplite and ShipRocket. You can check it out below and choose which one you wish to pick knowing well about the long-term benefits that you’ll get with them individually: ### Shiprocket’s CORE – Courier Recommendation Engine [Courier Recommendation engine](https://www.shiprocket.in/features/recommendation-engine/) named CORE by Shiprocket is an interesting platform feature that gives a rating to the most appropriate courier partners after evaluating them on the basis of the order pickup location, shipping metrics like delivery performance, cost, RTO% pickup performance & COD Remittance & then suggests the courier partner, suitable for you. The highest rating and cost would be your factors to judge. This amazing self-learning solution helps in reducing the returns and ensures that the delivery of shipment happens on time. ### Inside the Dashboard #### Non-Delivery & RTO manager NDR panel in Shiprocket helps in tracking the status of your shipment. No need to wait for your Non-Delivery Report by email. Easily track the status of your non-delivered shipments in a separate [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) panel & don’t lose the track of any shipment. With Shiprocket’s return management process, you will be able to generate reverse pickups easily and print their respective labels directly from the dashboard. #### Reconciliation log & Shipment Tracking Inside the Shiprocket’s dashboard, you can easily get reports like prepaid credit statements, weight differential, COD statements, etc. that help you keep an account for every single rupee that you spend using the panel. #### Real-time rate calculator In order to judge the exact shipping cost before you ship, Shiprocket’s panel offers a [real-time rate calculator](https://www.shiprocket.in/shipping-rate-calculator/) that judges the cost based on the weight and volume of the product. So you get to know the real cost before your ship. ### Analytics and Reports Shiprocket does extensive reporting inside the dashboard itself, using which you can take necessary actions around your business. Some of these reports are based on: - Inventory - Order & shipment report - COD - Credit, shipping bill report ### Great Consumer Experience & Post Order Tracking Shipping is an integral part of a customer’s overall online buying experience - Keep your customers updated with relevant order tracking details through SMS & email - Processing more prepaid and COD orders are easier with the Shiprocket panel. - Real-time [shipment tracking](https://www.shiprocket.in/shipment-tracking/) - Easily handle Non-delivery requests. We hope this feature analysis would help you make the right decision. Let us know if Shiprocket is the one. Enjoy Shipping at ease! ## FAQs (Frequently Asked Questions) **How can I sign up for Shiprocket?** Visit our website and sign up for free by providing your details like name, company name, email id, and password. **Which is better, Shiprocket or Shyplite?** Shiprocket can be your go-to option to meet all order fulfillment needs, from picking, packing, and shipping orders to managing inventory. **Is Shiprocket trustworthy?** More than 1 lakh online sellers ship their orders with us. You can trust us with the timely delivery of your orders. **Can I secure my order with Shiprocket?** Yes, you can secure your orders for up to Rs. 25,00,000 while shipping with Shiprocket. Click [here](https://www.shiprocket.in/insurance/) to know more. --- ## https://www.shiprocket.in/blog/ecommerce-online-scamming-fraudsters-countries/ --- title: Countries With Most Internet Scamming Fraudsters in eCommerce - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-online-scamming-fraudsters-countries/ description: There is a significant increase in online fraud cases using different scamming techniques. These are the top countries with most eCommerce fraud cases. last_updated: 2023-11-29 source: webpage --- # Countries with Most Internet Scamming Fraudsters in eCommerce Although the [internet and eCommerce](https://www.kartrocket.com/blog/how-internet-changed-our-lives/) have revolutionized the concept of business across the globe, they are still not safe from fraudulent activities. There are lots of cases where online businesses have lost millions of money due to different fraud cases. According to a recent survey, every two minutes, there are instances of online fraud in eCommerce or online businesses. If you are into [online businesses](https://www.shiprocket.in/blog/best-industries-to-start-online-business/), it is important that you know the nations that are vulnerable to such threats. In this way, you can devise proper strategies to safeguard your venture against such fraudulent activities and take steps accordingly. *[Image: Countries doing online fraud]* When it comes to eCommerce frauds, nations like Latvia, Egypt, and the United States top the list. There are instances of different kinds of online fraud, such as hacking, phishing, and leaking sensitive financial transactions. Because of this, both entrepreneurs and customers have lost millions of money. In nations like the US, the prevalence of credit card transactions is what makes it easier for frauds to attack. While the administration of these nations is carrying out methods to prevent such scamming techniques, it still seems that they are on the rise. If you are into an eCommerce business that involves transactions in these susceptible nations, you need to be extra careful to prevent such fraud cases. In addition to these nations, there are [some more countries](http://www.marketwatch.com/story/countries-with-the-most-and-least-internet-fraud-2015-06-03) where online businesses are susceptible to fraudulent activities. In most cases, the fraudsters target the IP address of the business to hack into their accounts and steal the money. Doing business in these nations also involves risk and you need to take care of the online delivery channels to have a safe and seamless business experience. **Some of the nations with the most internet scamming fraudsters are:** - Mexico - Ukraine - Hungary - Malaysia - Colombia - Romania - South Africa - Philippines - Greece - Brazil - China - Indonesia - Russia - Singapore - Denmark - Nigeria - Canada - Portugal - Switzerland - United Kingdom - India - Netherlands - France - Austria There are some measures that you can take to prevent online fraud. Some of them include choosing a secure financial platform that is fully encrypted, not divulging any sensitive financial information like debit or credit card PIN numbers, choosing a [licensed third party or courier vendor](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/), and having the necessary government certificates to carry out the business. This way you can to some extent safeguard against fraud. --- ## https://www.shiprocket.in/blog/ecommerce-logistics-challenges/ --- title: eCommerce Logistics Challenges [Free PDF Download] - ShipRocket url: https://www.shiprocket.in/blog/ecommerce-logistics-challenges/ description: As an eCommerce business, product shipping and delivery are one of the biggest challenges one has to encounter to actually make the business profitable. last_updated: 2023-11-24 source: webpage --- # eCommerce Logistics Challenges [Free PDF Download] In an eCommerce business where the main focus area is speedy and timely delivery, logistics plays a pivotal role. Without having a well-developed logistics and shipping process in place, your whole eCommerce business may fall flat in one go. Therefore, it is imperative that you have clarity about how to have a good logistics platform in place so that the operations are seamless and the scope for risks is minimized to a great extent. With the [world turning into a global village](https://www.kartrocket.com/blog/how-internet-changed-our-lives/) and commercial boundaries expanding like never before, the need for logistics is being felt in all quarters in an online business. Still, there are significant challenges that plague logistics in an eCommerce business. *[Image: Ecommerce logistics challenges]* ## Some of the challenges faced by eCommerce businesses in logistics: ### Seamless Shipping and Delivery of Products In a recently concluded research conducted by a program named ‘Shopping 2020’, it was concluded that “eCommerce is booming, and will continue to for the coming years”. According to the research, the number of parcels that are being shipped has grown annually by a whopping 18% on average across the world. However, the main challenge lies in [shipping and delivering](https://www.shiprocket.in/blog/shipping-vs-delivery/) these parcels right on time by using the right logistics means. There are natural calamities and political instabilities that may hinder logistics in a lot of areas across the world. This reduces the seamless flow of the business and hence affects profits. ### Who will Operate the Logistics Operations? Logistics is perhaps at that stage of an eCommerce business when the whole digital operation gets transformed into an offline delivery platform. This is where the main challenge comes into play. Lots of times, eCommerce companies get confused about whether to take the help of [third-party logistic](https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/) agencies or do this whole task themselves. Moreover, finding a premier or reputed third party agency also incurs cost and research. Many times, the substandard performance of a third party agency can impact logistics and ruin the whole goodwill of an eCommerce business. Already, it is a challenge to employ the right logistics agency with the right amount of budget. ### How to Handle Extra Expenditure and Management Even if an eCommerce company decides to carry out logistics themselves, they need to have a complete management process for that. This would mean more resources and increased expenditure to carry out the whole process. For a small geographical area, the process can be easy to carry out, but the real challenge lies in the case of a vast nation or [overseas shipping](https://www.shiprocket.in/global-shipping/) and delivery. ### Cash on Delivery Frauds Certain delivery and payment methods may also pose a challenge when it comes to logistics in eCommerce. For example, in a payment channel like [Cash on Delivery (COD)](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/), the chances of fraudulent activities, non-payment, and undue payments take place. This adds to the loss of revenue. Last but not the least; human habits and perceptions are also a challenge when it comes to logistics. The sincerity, professional attitude, and promptness of the delivery or courier person may affect logistics to a great extent. In the same way, the perception and behavior of customers also play a role in ensuring proper logistics and flow of the items. While high volume growth can be a boon for the business, care needs to be taken to ensure that logistics keep pace with this growth. If the two go hand in hand, an eCommerce business will prosper leaps and bounds. ### Download PDF for Free – [eCommerce Logistics Challenges](https://sr-website.shiprocket.in/wp-content/uploads/2017/11/ecommerce-logistics-challenges.pdf) --- ## https://www.shiprocket.in/blog/ecommerce-multi-pickup-locations-facility/ --- title: Multi-Pickup Locations Feature for eCommerce Businesses - ShipRocket url: https://www.shiprocket.in/blog/ecommerce-multi-pickup-locations-facility/ description: The facility to get your orders picked from multiple locations and delivered directly to the customers not only saves shipping time but is also profitable. last_updated: 2023-10-11 source: webpage --- # Multi-Pickup Locations Feature for eCommerce Businesses eCommerce and online businesses have become a significant part of the retail business across the world. With more emphasis on seamless delivery of goods across vast geographical locations, the need for multi-pickup locations is being felt for better reach and reception. In simple terms, multi-pickup locations feature enables the sellers to define more than one pick up locations so that the shipping agents are able to pick up the shipment from there. This is a feature provided by the shipping companies for the sellers. If managed properly, it can be a feasible option both from the point of view of the seller as well as the shipping agent. [Multi-pickup locations feature](https://www.shiprocket.in/features/multiple-pick-up-locations/) is a part of the outbound supply chain management where the seller can specify the location of where the items need to be picked up. It can be termed as a part of [drop shipping](https://www.shiprocket.in/blog/dropshipping-in-india/) wherein the seller does not store the items but rather transfers the shipment to a third party agency like a shipment company, who delivers the products directly to the customer. Most of the premier shipping companies offer multi-pickup locations options for the sellers. *[Image: eCommerce Multi-Pickup Locations Feature]* ## Benefits of having Multiple Pick Up Locations ### Faster Delivery Time Get your products delivered faster at your customers’ doorstep by selecting the pickup location nearest to your buyer’s address. It helps in faster delivery by eliminating the extra transit time. ### Lower Shipping Cost By selecting the nearest pickup address to the delivery location, you also reduce the overall shipping cost. It’s beneficial as the seller ships from a pick-up location that is nearest to the customer’s address. By defining multiple locations, you not only cut down on the transit times but also implement a unified process in your [supply chain](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). Based on the convenience and preference, the seller can mention the relevant pickup locations on the contract and shipping section of the consignment. All the necessary details, such as the name and address, the phone number, and the pick-up timings and so on need to be mentioned. Accordingly, the shipping agency will pick up the products. Shiprocket offers its sellers with multiple-pick locations facility. Add number of warehouses from you want pick ups to be done and simplify your logistics operations. With the huge surge of online businesses and supply chain management across the globe, it is expected that the multi-pickup locations feature will gain prominence. It is convenient, cost-effective, and improves delivery time; all the three factors needed for growing your eCommerce business and adding to profits. Shiprocket provides multi-pickup locations feature to its clients of [Advanced and Pro plans](https://www.shiprocket.in/pricing/). ## FAQs (Frequently Asked Questions) **Does Shiprocket pick up from home?** Yes, you can add your home address as the pickup address, and the courier partner will pick up the parcel from there. **How do I add a pickup address in Shiprocket?** You can add a pickup address in the Shiprocket panel while adding an order. **How do I send a parcel from Shiprocket?** You need to first log in to the Shiprocket dashboard to create an order and ship your parcel. **Can I add multiple pickup addresses with Shiprocket?** Yes, you can add multiple pickup addresses with Shiprocket. --- ## https://www.shiprocket.in/blog/improve-ecommerce-shipping-experience-strategies/ --- title: How to Improve eCommerce Shipping & Delivery Performance - ShipRocket url: https://www.shiprocket.in/blog/improve-ecommerce-shipping-experience-strategies/ description: Some helpful strategies to improve product delivery process and timely shipping of the items to the eCommerce customers for better user experience. last_updated: 2023-11-02 source: webpage --- # How to Improve eCommerce Shipping & Delivery Performance eCommerce businesses are incomplete without an appropriate shipping and delivery process in place, therefore, it is imperative that ample attention is paid to this aspect. Perhaps, the crux of a well-developed online business [depends on the right shipping](https://www.shiprocket.in/) and logistics supply chain attached to it. Unless you deliver the products on time and in perfect condition to the customer, you can never expect to earn goodwill. *[Image: alt text]* While eCommerce strategies adopt various strategies to have a foolproof shipping and delivery process in place, here are some basic approaches that companies must follow to improve their shipping and delivery experience. These will not only reduce costs but also add to the final delivery experience for the customers. ## Select the Right Shipping and Delivery Channel You need to have [a proper shipping and delivery channel](https://www.shiprocket.in/blog/shipping-vs-delivery/) in place. Based on your business objectives and the reach, you need to figure out how you plan to fulfill orders. For example, if your business is concentrated within a specific geographic location, you can have your own logistics team to ship and deliver the product to the customers. However, in case of distant locations, you may want to [opt for a third party shipping or courier agency](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/). Most of the premier eCommerce companies have third party vendors who deliver the products on their behalf. However, it is important to opt for reputed courier agencies who would professionally deliver the goods. Moreover, negotiate the budget with them and try to get the best deals. For having the best pincode coverage and options, you can choose shipping solutions like [Shiprocket](https://www.shiprocket.in/) to deliver these shipments. With a courier aggregator like Shiprocket, you can ship with 17+ courier partners that include names like FedEx, Delhivery, Blue dart, etc. Also you get pin code coverage of all courier partners combined i.e. over 26,000 pin codes. You also get a powerful platform through which you can import all orders and ship them on time. *[Image: Shiprocket Strip]* ## Opt for the Latest Delivery Channels The change in technology has brought about advancements in almost all sectors and eCommerce is also one of them. We now have some [innovative and highly advanced shipping platforms](https://www.shiprocket.in/blog/ecommerce-logistics-delivery-innovations/) that enable you to ship quickly and more effectively. If your budget permits, you can opt for advanced delivery processes, such as drone delivery, droid delivery, and so on. Big Data has also become quite popular when it comes to shipping and delivery management and records. ## Have a Proper Shipping Insurance One of the most effective ways to improve your shipping process is to have [proper shipping insurance](https://www.shiprocket.in/blog/shipping-insurance-ecommerce/). This makes you immune to undue emergencies in the delivery process. There may be lots of instances, such as damage, theft, undue returns and so on that may add to your expenditure. By having proper shipping insurance in place, you can reduce these undue costs. There are lots of financial agencies that offer shipping insurance policies. Do a comparison of the policies and opt for the one that provides you the best coverage and benefits. Shiprocket offers shipping insurance of upto Rs. 5000 for damaged and lost shipments. Opt for solutions who offer you a holistic shipping approach. ## Offer a Delightful Tracking Experience A delightful shipping experience includes providing a proper tracking page along with regular email and SMS updates to the buyer. Provide the buyer with the tracking page that contains information like the estimated delivery date, regular movement of the package, support details of your company, and other details like the order specifications, delivery address, etc. Providing these will help you resolve major queries of customers and help them stay on track with their shipment. This will not only deliver the product on time but also help you avoid RTO. ## Set Proper Shipping Terms and Conditions Setting the right terms and conditions help reduce undue expenditure and also improve the overall shipping. Moreover, it maintains transparency from the point of view of both the seller and customer. Some of the terms and conditions that you need to set are: - Provide a proper delivery date to the customer. - Have a written contract with the third party courier and shipping agency. - Have [proper returns policies](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/) for the product. - Have a proper shipping policy (for example, [offering free delivery](https://www.shiprocket.in/blog/offer-free-delivery-make-money-online/) over a certain amount) for products. By implementing the above strategies, you can improve your shipping experience and increase your profits in an [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/). ## Conclusion The delivery and shipping experience is extremely crucial to your logistics strategy. Therefore, you must draft a plan to incorporate provisions for improving the shipping and delivery performance for your store. --- ## https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/ --- title: Brick and Mortar Stores vs Online eCommerce Stores url: https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/ description: By the knowing the difference between brick & mortar vs eCommerce shops, you would be able to make the right decision for your retail business. last_updated: 2023-11-24 source: webpage --- # Brick and Mortar Stores vs Online eCommerce Stores When it comes to retail, there are typically two kinds of businesses that we usually hear about – Brick and mortar stores and [online stores](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/). So what are the differences between the two and how will entrepreneurs make the choice based on their budget and preferences? Well, having an idea of the basic difference and similarities between these stores will help you in making the right decision before you invest your money and time. While brick and mortar stores were the stepping stone for the global retail business, [online stores](https://www.shiprocket.in/blog/advantages-of-ecommerce/) came into existence once the internet was developed and the world became a global village. ## Basic Difference between Brick and Mortar Stores vs Online Stores In simple terms, a brick and mortar store is a typical street side shop where customers can just walk in and buy the products or services. All the departmental stores, shopping malls or other street side shops fall under this category. On the other hand, as the name suggests, online stores are all virtual stores on the internet from where customers can buy the products. [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) sites and shopping portals fall under this category. In order to know the right choice, you need to make a comparison between both these businesses by having an idea of the concepts. ### **Where Do You Operate From?** One of the main advantages of brick and mortar stores is the convenience of location, which itself acts as a marketing medium. If you choose a good location and start a shop, customers will automatically come to your shop and buy the products. To add to it, your good behavior can encourage more footfalls and enhance the goodwill. On the other hand, if you [start an online business](https://www.shiprocket.in/blog/start-e-commerce-business-india/), you need to devote a significant amount of money and energy to create a site and make a defined eCommerce strategy. In case of the former, once the customer pays and takes the product home, your responsibility is over. However, for online businesses, you need to [ensure seamless delivery to customers](https://www.shiprocket.in/blog/ship-products-from-home-india/). ### **Set Up Cost** Online stores score over the brick and mortar stores when it comes to costs. Usually, it takes more money to start a shop or departmental store. On the other hand, you can start an online business with very nominal revenue. Even if you are not able to make your own site, you can very well sell products through online shopping platforms like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), eBay and so on. You just need to pay a nominal fee to get started. All the other marketing aspects like display and other features will be taken care of by these online platforms. In case of a brick and mortar store, it is all your responsibility. ### **Operating Hours and Timings** It takes a significant amount of energy to operate a brick and mortar store. You need to be present there almost every day and stretch for long hours. On the other hand, online stores can even be operated from home. There are lots of people who have [home-based online businesses](https://www.shiprocket.in/blog/products-sell-online-from-home/). You neither need to commute nor need to slog for extra hours. You can work from the convenience of your home based on your timings. Now that you have an idea of the basic concepts, you need to choose the one that is right for your business objectives. For example, if you are catering to a local market base, it is always prudent to opt for a brick and mortar business as it will drive more traffic. However, for a wide target audience based on a vast geographical location, [online businesses](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) seem to be the most appropriate option. The online store provides you with the scope to reach millions of prospective customers across the whole world. --- ## https://www.shiprocket.in/blog/businesses-not-using-ecommerce/ --- title: What Businesses Do Not Use eCommerce? - Shiprocket url: https://www.shiprocket.in/blog/businesses-not-using-ecommerce/ description: There are many small businesses that don’t have a website or not using eCommerce for trading. As per a study, around 70% of the businesses don’t make use of online world for their business. last_updated: 2023-10-11 source: webpage --- # Which Businesses Do Not Use eCommerce? While online businesses are on the boom across the world, there are still quite a lot of businesses that do not use eCommerce. To put it simply, their business objective does not seem to have a requirement for an online business platform. So let us have an idea of which businesses do not really use eCommerce as their business requirements, and whether they can get accustomed to the [eCommerce platform](https://360.shiprocket.in/blog/ecommerce-business-models-types-pros-cons/) to enhance their reach and reception. Usually, it is the small-scale businesses that do not use any form of eCommerce platforms. According to a survey published by SurePayroll in their monthly Small Business Scorecard, it shows that only a meager 26% of small business owners agree to use eCommerce platforms or have their own sites. On the other hand, 74% of [small businesses](https://www.shiprocket.in/blog/ecommerce-benefits-small-business-entrepreneurs/) say that they do not find any need to make use of eCommerce platforms for their business. In most cases, a number of business factors play a significant role in determining whether at all a business will switch to an eCommerce platform. For example, the location and the target audience are two defining factors regarding the same. Most of the small-scale businesses operate within a small location and so their target audience is also limited. As a result, they do not feel any inclination to reach a wider audience through [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). Rather, they depend on conventional marketing mediums like word of mouth or local classified ads to promote their products. If a small scale entrepreneur opens a shop in a convenient area of a locality, it does him quite good as lots of people will automatically walk in there and start buying. Secondly, most of the small-scale businesses do not have a huge product base and so they do not find the need to reach the wider audience. In most cases, their products may be even based on the tastes and preferences of a particular geographical area where they are located. As a result, there is no need for an eCommerce platform to promote the items. Last but not the least; [budget plays an important factor](https://360.shiprocket.in/blog/start-online-retail-business-no-money/) for businesses when it comes to eCommerce. In case of small businesses, they would rather prefer to have a small brick and mortar store rather than [a website](https://360.shiprocket.in/blog/sell-products-online-without-website/). They mainly depend on the regular customers who walk in and shop rather than tech-savvy users. Moreover, small-scale businesses prefer cash transactions rather than electronic transactions. Some of the small-scale businesses that do not use eCommerce may include local grocery stores, handicrafts and cottage industry stores, local restaurants and dining outlets and so on. Nevertheless, with [the world turning towards technology](https://360.shiprocket.in/blog/how-internet-changed-our-lives/) in all aspects, it helps to make use of eCommerce for the promotion of business. Although they may not want to sell through eCommerce, they can use it to let more people know about their business and lure customers. It can be done on a small scale but may yield great results for the business. --- ## https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/ --- title: What Is an Ecommerce Business: Types, Advantages & FAQs - Shiprocket url: https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/ description: Everyone is capitalizing on the eCommerce industry, from small-scale companies to market giants, and there’s no going back from here. last_updated: 2023-11-02 source: webpage --- # What Is An eCommerce Business And How Does It Work? Did you know the eCommerce market is expected to reach USD 16,215.6 billion by 2027, at a CAGR of 22.9% during the forecast period of 2020 to 2027? India is a hotspot for eCommerce bloom, thus it is a good time to learn about the nitty-gritty of eCommerce and get going with it. Even if you don’t specifically know what eCommerce is, there’s no chance you could have gone without hearing about it. For starters, the world’s going gaga over eCommerce! Right from small-scale companies to market giants, everyone is capitalizing on the eCommerce industry, and there’s no going back from here. If it doesn’t make any sense to you, I’m sure this will- Are you interested in [selling your products](https://www.shiprocket.in/blog/products-sell-online-from-home/) on the Internet and earn a hefty sum of money in return? Well! You’re in the right place. Welcome to the world of eCommerce! ## What Is eCommerce? eCommerce (also known as electronic commerce) is the process of buying and selling products or services, making money transfers, and transferring data over an electronic medium (Internet). This network allows people to do business without the constraint of distance and time. ## Types Of eCommerce Businesses There are [various types](https://www.mayple.com/what-is-ecommerce) of [eCommerce business options](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) that you can choose from based on your preferences, capital, and online business model. For different businesses, you have to implement various techniques and strategies. Some of the favorite online companies include: - B2B businesses - B2C businesses - Affiliate marketing business - Google Adwords marketing - Online auction selling - Web marketing ## How Does eCommerce Businesses Function? Online business works pretty much on the same principles as an [offline/retail store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) does. On a broader scale, the whole eCommerce process can be broken down into three main components or work processes: ### Receiving Orders This is the first step where customers place the order through the eCommerce platform (website or an online portal), and the seller makes a note of it. ### Processing Order Information The second step where all the details of the order being processed and completed. It is now ready for delivery. ### Shipping The last step wherein the [delivery process](https://www.shiprocket.in/blog/online-shipping-working-process/) is carried out. All the logistics components play a significant role in this step to ensure timely delivery to the customer. If you get the basics right and conduct your eCommerce business in the right way, you will surely enjoy good profits. Always remember that proper business planning and implementation are the keys to a successful online store. ## Create A Website To Start An eCommerce Business One of the basic things that you need to do while starting an internet or eCommerce business is to create a site. It can be an excellent platform for promoting your goods and services and make them popular with the target audience. To attract customers and buyers through search engines (like Google) your website should be adequately SEO (Search Engine Optimization) optimized. Ideally, your website should have a list of the products or the services that you wish to promote. The sections should be interactive and user-friendly for the convenience of the website visitors. All the essential and useful details about the business should be adequately mentioned on your online portal. Have a clean and straightforward checkout section, so people don’t drop out at the last moment. ## Advantages of eCommerce Business The main advantage of an eCommerce business is that it allows you to conduct your business flexibly and at the same time is very useful in reaching a full range of target audiences within seconds. Nowadays, [internet home business](https://www.shiprocket.in/blog/ship-products-from-home-india/) has also become a prevalent means of earning money in the form of eCommerce. You need to have a computer and internet connection, and you can easily carry on with the marketing and business with just a click of the mouse. Another significant benefit of an eCommerce business is that it helps you to identify the target audience very quickly and reach them easily too. For example, if you are trying to sell some goods or products, you can easily make market research from the internet and identify your niche market. Accordingly, you can send emails or promotional brochures to prospective customers who will be interested in your [product](https://www.shiprocket.in/blog/product-page-optimization/) or service. Compared to conventional promotional methods, this is pretty cost-effective as you do not have to approach the customers on an individual basis. ## FAQs (Frequently Asked Questions) **Where can I create my website?** To start your eCommerce business, you can easily create your website on Shopify, Woocommerce, Opencart, etc. **How to start shipping?** You can signup with courier aggregators like Shiprocket and get a wide pin code coverage to 29000+ pin codes and ship with multiple courier partners. **Can I have an online and offline business?** Yes. Most businesses follow a hybrid model today. You can have an offline store and sell online also. This way you can sell to more people in different parts of the world. --- ## https://www.shiprocket.in/blog/online-selling-process/ --- title: How to Sell Online in India: A Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/online-selling-process/ description: If you are thinking about becoming an online seller and want to know how do you sell products online, then learn about the basic concepts of eCommerce here. Know the basics of the process to start selling online in India and abroad. last_updated: 2023-11-02 source: webpage --- # What is the Process to Sell Online [BASICS EXPLAINED] The Internet has empowered everyone to dream big and be an online entrepreneur where one can start their own online business within a few minutes. As a grand global stage for buying and selling of products and services online, [eCommerce plays the role of a successful business model](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) allowing merchants to meet their target audience on a global scale. In an online business, the most important role is played by the delivery segment. Whatever [you sell online](https://www.kartrocket.com/blog/how-to-sell-products-online/), it’s very crucial that the same item is delivered to the end customer, and that too, on time. As an online business, [strategize your selling](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace-whats-better-for-your-business/) process for a smooth user experience. Remember, promotional strategies can help you grab eyeballs, but it’s your business strategy and execution that is going to play a major role in your success. Here are the steps involved in the process to sell online: **Have a site of your own** The very first step in eCommerce is having a website for your business to promote your products and services, at the same time building your brand presence. You should have all the required details on your website about your product and services that [you wish to sell](https://www.shiprocket.in/blog/products-sell-online-from-home/), alongside, have CTA forms and contact details to make it easy for the customers to contact you in case of queries and concerns. A business website is the face of your brand. A website with a nice design and user interface can make the future of your organization. You need to keep two aspects in mind when making your website: - How interactive and [useful the website is for users](https://www.shiprocket.in/blog/ecommerce-customer-experience-for-success/) when they visit it via different browsers and devices. - How optimized the website is as per the SEO standards which makes it easier to get it ranked in all major search engines. **Attain a good number of targeted traffic** One of the most prominent things that you need to do is to build web traffic on your website. The traffic that you generate should be relevant to your business goals and website’s catalog. With relevant traffic, the purpose is to attract the users on your website who are interested in your website’s content. There are some other paid [marketing channels](https://www.shiprocket.in/blog/ecommerce-social-media-strategy-planning/) that you can make use of to build traffic on the website. Before you enter in some type of online marketing or promotional programs, make sure to evaluate the pros and cons of every program. While doing so, take into account the type of product or service that you are trying to sell. While some programs offer you short-term profits, there are also some which offer sustained profits over a period of time. It is up to you to decide which one is best for you. **Have a smooth order processing strategy** After you are able to lure and convince the customer to purchase from your site, the next step is to have a simple yet seamless order process. Have a checkout and order process that is easy to understand and perform for customers. Once the order is confirmed, it has to be quickly processed for packaging and shipping. **Maintain a seamless shipping process** After the order is processed and sent across to the shipping team, it needs to be packaged. [The packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) has to be done in a way that the product remains undamaged and also the brand image and value is correctly portrayed. Moreover, the packages need to be less cumbersome to handle. Lastly, logistics need to be foolproof so that the product reaches the customer on time. In this case, taking the services of a renowned logistics or courier agency can really help. In case of processing returns, the same logistics process needs to be availed of so that the product goes back to the retailer fast and the refund process gets started. ## FAQs (Frequently Asked Questions) **How do I start selling online?** You can create a sales channel on any social media to start selling online. Or you can create your website as well. **How do I ship my products?** You can ship your products with Shiprocket at cost-efficient rates. **How do I start shipping with Shiprocket?** You can start shipping your products with Shiprocket by creating an account with us. **Where can I ship my products?** You can ship products to 19000+ pin codes in India and 220+ countries and territories with Shiprocket. --- ## https://www.shiprocket.in/blog/online-business-challenges-and-solutions/ --- title: 10 Early Stage Online Business Challenges url: https://www.shiprocket.in/blog/online-business-challenges-and-solutions/ description: As an eCommerce business owner, you may face few problems when taking your offline store on the Internet. Here, we discuss the solutions last_updated: 2023-10-10 source: webpage --- # 10 Early Stage Online Business Challenges As the new year embarks, you might have already started reviewing your business strategy to explore new opportunities for growing your business. Many businesses are still running offline and haven’t considered being a part of the online business world. According to a [report](https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/) by Statista, the total share of eCommerce in global retail sales was approximately 14.1% in 2019. This is estimated to be 16.1% in 2020. If you are a new business planning to open an online store or [starting an eCommerce business](https://www.shiprocket.in/blog/start-e-commerce-business-india/), here are some challenges and their solutions that you need to be aware of and consider them with immense importance: ## Lack of Technical Skills to Develop a Web Store You must be aware of the necessary computer skills so that you can set up your online store; at the same time, you can also promote your products/services using the power of the internet. But, we understand that computer skills are not something that everyone knows from the start. So, the solution to this problem is to hire someone else who can do that for you. ### Solution In this case, partnering with the right service providers is something that you can adopt. From getting the right website developers and designers to the most appropriate optimizers, you would need these resources for the optimum performance of an online business. You need to make sure that you hire a team that is well capable of building an attractive online store, writing influential content, and [promoting your products](https://www.shiprocket.in/blog/7-steps-to-ecommerce-marketing-strategy/) and services in a way that you get more leads and conversions. A practical approach is to prepare the requirements beforehand and get an idea of the features that you require. Accordingly, you can search for relevant service providers. If you get hold of the right providers, they will help you to create an online business that is customer-friendly, professional, and creative. ## How To Make A Customer Friendly Payment & Checkout Process? Provide a range of payment choices to the customers, as this helps them to purchase with their preferred payment mode. According to a recent survey by PYMNTS.com, around 40 percent of online shoppers tend to leave their carts while completing a transaction due to a complicated payment process. It is a challenge to make sure the customer is offered all possible payment options as per their choice during the check out phase. ### Solution You can integrate with a suitable [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) that offers you a decent transaction rate and as well as various payment modes. This will solve the concern associated with this challenge. ## How To Create A Single Account For Online & Offline (In-Store) Payments? Combining the offline (in-store) and online purchases can pose a challenge sometimes. It can get tough to provide a singular experience across all channels. Be it mobile shopping, in-store, website, etc. ### Solution To tackle the issue, you can make use of cloud-based tools. For example, if you have well-defined accounting software, you can integrate it with popular payment providers and keep track of your invoices. Whether you are getting paid in-store or online, you will be able to keep track of and organize the whole payment process. This will also help you immensely while calculating taxes. ## Privacy and Security Web privacy and security concerns are also a problem for an eCommerce store. Online businesses are more vulnerable to [fraud and invisible crimes](https://www.shiprocket.in/blog/ecommerce-online-scamming-fraudsters-countries/) than offline stores. ### Solution It is recommended that you adopt an online security mechanism to save your customers and data from such crimes and frauds. ## Order Fulfillment Order [fulfillment](https://fulfillment.shiprocket.in/) is a major problem when it comes to online eCommerce businesses. The expectations for an Amazon-esque delivery are so high that it gets extremely hard to match up. Most times courier companies do not offer all-round coverage and basic features like an option to collect money for COD orders. ### Solution An extremely effective solution for these concerns is a shipping solution like [Shiprocket](https://www.shiprocket.in). First, you get to ship with over 17 courier partners and you can easily reach out to 26000+ pin codes. Also, you get a powerful platform where you can import orders, link your website and marketplace and ship conveniently. ## Building Customer Loyalty Never consider the job done after you make a sale online. Just like in the offline world, one of the main challenges of an online business is the need to sustain the customer’s loyalty to be a successful venture. In an eCommerce business, a buyer and a seller do not know each other, so the transaction takes place purely based on trust and the information provided. It’s essential to build that trust by providing excellent customer support and service. ### Solution To aid [customer retention](https://www.shiprocket.in/blog/good-logistics-management-for-customer-retention/), always write correct product descriptions, use high-quality images and provide a personalized experience to buyers. Also, you can provide returning customers with exclusive offers and discounts. ## Handling Product Returns Efficiently and Return Policy Though it’s not a happy scenario for a business when the customers return their products, this is something which is a common problem for online businesses. When customers are not satisfied with the delivered item, they [return the product](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) to the seller for replacement or refund. It becomes imperative for you as an internet entrepreneur to handle such claims and requests proactively. ### Solution It would help if you also had a return policy on your website, which should suggest the terms and conditions for returning the products after purchasing. Also, make sure you mention the products that are non-returnable to avoid any confusion for the buyer. ## Disrupting New Markets for Business Growth To add more numbers to your target audience count, you need to dive into newer markets and sectors. This is one of the best benefits of an online [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) that allows you to serve customers on a global scale. However, you have to upgrade and tailor your products to cater to international customers. ### Solution Some of the vital aspects include varied and secure payment methods, website content translation as per the audience’s local region, proper shipping & delivery, fair pricing, and so on. ## Omnichannel Shopping Experience Customers nowadays expect a very efficient and timely shopping experience while shopping online. In that case, it is useful to combine the online and in-store shopping experiences to provide an [omnichannel solution](https://www.shiprocket.in/blog/omnichannel-retail-ecommerce-infographic/) to buyers. For example, you can offer customers the option of store pickup or buy online, return in-store. This creates a level of unique shopping experience for customers and helps drive better sales. ## Limitations of Online Business Models While the internet is an excellent place for doing business, few business models still work best in offline mode. For example, people buying automobiles care to see the product themselves before making the purchase. But that doesn’t mean you can’t have a website for such businesses. Even in these scenarios, people do [online research](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) about the products they wish to buy offline. You need to help your target audience in their research work with your website, which may influence them buying the same product from you offline. --- ## https://www.shiprocket.in/blog/business-process-automation-disadvantages/ ```markdown --- title: Risks of Business Process Automation Implementation url: https://www.shiprocket.in/blog/business-process-automation-disadvantages/ description: Get to know what risks do we face when a service process is automated. Apart from having benefits and advantages, implementing a service or process automation can have disadvantages too depending on the nature of the business. last_updated: 2023-10-09 source: webpage --- # Risks of Business Process Automation Implementation In our age, where we need technical help with whatever work we do, we already seem to have indirectly embraced business process automation. From the personal assistant tools on smartphones to IBM’s Watson computer system, we have made use of these advanced machines to make our jobs and businesses easier and smarter. We are so aligned and associated with machines and we all love to interact with them just the way we do with fellow humans. There is practically no difference! Now, let’s address the obvious question that comes to our mind – will excessive cognitive dependence and interaction with machines, eventually make us vulnerable to them, and turn out to be disadvantageous for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/)? Let’s find out. Through proper management, we can make machines think the way we do, but only to the extent that they think what we want them to think. Following are the risks and challenges involved in business process automation implementation that businesses may face: ## Integration with Multiple Processes is Tedious Task Sometimes, it gets extremely difficult to integrate the process automation with different processes and tools. This can pose a significant challenge for [online businesses](https://www.shiprocket.in/blog/best-industries-to-start-online-business/), more so for the small and medium ones. You also need to shed out a good amount of money to get a consultation from an IT consultancy in order to get guidance on choosing the right solutions. ## Fear of Losing Out Human Jobs The fear of job cuts lurks along with the emergence of business automation. There is a significant chance of losing jobs for employees who are engaged in manual, repetitive tasks. Instead of taking help from humans, businesses can bank on automation to [generate sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/), product improvement and so on. But the lack of thorough human judgment sometimes can increase risks for the company rather than gain. ## Constant Monitoring Last but not the least; business process automation needs thorough monitoring and that means a good amount of financial as well as resource investment. Moreover, glitches may need to be rectified on a regular basis, which may again lead to a good expenditure for the business. Nevertheless, [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) process automation, if dealt with closely and according to the company’s goals can produce clear and tangible long-term gains. ``` --- ## https://www.shiprocket.in/blog/supply-chain-management-functions/ --- title: What Is Supply Chain Management (SCM) & Its Functions? - Shiprocket url: https://www.shiprocket.in/blog/supply-chain-management-functions/ description: As an online business owner, it’s important that you understand the main goal and the importance of supply chain management process. last_updated: 2023-11-02 source: webpage --- # Functions Of Supply Chain Management Talking about an [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) or online business, we commonly come across the term supply chain management. It is an integral part of online business and if you are an online entrepreneur you need to have some idea of the whole process. ## What Is Supply Chain Management (SCM)? In simple terms, supply chain management or SCM includes the management related to the flow of goods and services at various stages. It starts from the manufacturer to the retailer, and ultimately to the customer. At each level, proper management is required in order to ensure the seamless flow of the products. The main objectives of supply chain management involve the management of a wide range of components and processes, such as storage of raw materials, [managing the inventory](https://360.shiprocket.in/blog/ecommerce-inventory-management-process/), warehousing, and movement of finished goods from the point of manufacture to the point of consumption. In economic terms, it can be referred to as the design, planning, management, and execution of supply chain activities from the point of production to the point of sale. ## Supply Chain Management Functions On a broader level, supply chain management consists of these four major functions and key element components, such as: ### **Integration** This forms the crux of the supply chain and is meant to coordinate communications to produce effective and timely results. It can include innovation of new software or advanced technological processes to improve communications. ### **Operations** This involves management of day-to-day operations in the [eCommerce business](https://360.shiprocket.in/ecommerce-website-building/). For example, it may deal with keeping an eye on the inventory or coming up with marketing approaches. ### **Purchasing** This deals with the purchasing decisions and management, such as purchasing raw materials, source materials, and so on. ### **Distribution** This deals with the management of [logistics](https://www.shiprocket.in/blog/ecommerce-logistics-work/) across wholesalers, retailers, and customers. This may mean keeping an eye on the shipment, and other details. In addition to these, there are also some subsidiary functions that an effective supply chain management process fulfills, such as: - Aligning distribution flows - Integrating the functions from manufacture to delivery - Designing complex and advanced systems - Managing and coordinating resources If you get the basics right and manage your supply chain in the right way, you will surely enjoy good profits. Always remember that proper planning and implementation are the keys to successfully achieving the objectives of [supply chain management](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). ## How to Successfully Manage Supply Chain Operations ### Seamless Communication All the aspects of a supply chain must be connected with a strong communication network. A transparent communication will help each section progress and a constant flow of data will help in simplifying operations. ### Integration Between Processes There must be proper synchronization between every operation to ensure the smooth functioning of the entire supply chain. This can be attained by applying automation systems and decreasing the load of manual tasks. ### Shipping and Transportation [Shipping](https://www.shiprocket.in/) and transportation must be imbibed with a strong network of pin codes so that the entire supply chain is sorted and its role is defined. You can make use of transportation systems or shipping solutions. --- ## https://www.shiprocket.in/blog/benefits-of-ecommerce-for-small-businesses/ --- title: Major Benefits of eCommerce For Your Business - Shiprocket url: https://www.shiprocket.in/blog/benefits-of-ecommerce-for-small-businesses/ description: To understand how eCommerce is helpful for small business entrepreneurs and its impact on attracting new business opportunities, one should learn about the advantages that an online store can bring to a small offline retail business. last_updated: 2023-10-11 source: webpage --- # 9 Benefits of eCommerce for Small Businesses & Entrepreneurs We are living in a time where the internet is an integral part of our lives. Either it’s about choosing the right route for your destination, or researching before purchasing something, the internet has covered it all. There is no denying the fact that we are moving towards a world that would be internet-dependent. Especially during the times of COVID-19, when consumer behavior has witnessed a shift towards online shopping, it’s the right time for you to understand the effects and benefits of [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) to take your retail store online. *[Image: eCommerce benefits for SMB]* For someone who is not a regular internet savvy person migrating from offline to online can be a bit challenging. He might face challenges related to technological development, making online business strategies, and building a team of professionals to handle the business successfully. However, with proper guidance and help from professional eCommerce consultants, it becomes a smooth migration process for them. It’s essential for you as an internet entrepreneur to choose consultant services based on your [eCommerce business model](https://www.kartrocket.com/blog/ecommerce-business-models-types-pros-cons/). This will ease the overall process, and at the same time will help you better strategize things for your company. ## Benefits of eCommerce for Small Businesses ### Increased Business Reach One of the most significant advantages of eCommerce is that it takes your business to people where it’s not possible for you to be present physically. By [having an online store](https://www.kartrocket.com/blog/build-ecommerce-website-guide/), you can [sell your products/services](https://www.kartrocket.com/blog/build-ecommerce-website-guide/) to different locations from a single location. Moreover, if you opt for shipping solutions like Shiprocket, you will be able to ship across 29000+ pin codes in the country. So, while operating at a single location, you can serve customers all across the country. And not just country but the globe as well, as with Shiprocket, you can ship your products to 220* countries as well. ### Increased Business Revenue As your business reach widens, your customer base would grow, which will directly impact the number of sales. Thus, it will boost your revenue. With increased revenue, you can increase your product line, or invest more in [marketing](https://www.shiprocket.in/blog/how-branding-and-marketing-help-online-business-grow/) to capture more audience. ### Search Engine Traffic Reaching out to an audience by sending emails, contacting via phone, or pushing marketing messages can be a tiresome task. But, thanks to the search engine traffic, attracting people to the store has become much more comfortable. Through the means of an eCommerce business, you can land well in the search engines and start receiving recurring traffic to your store. Slowly, with the best eCommerce practices, you can convert these to a steady flow of customers for your business. You just need to make the website SEO-friendly to appear in the searches and attract more traffic. ### Low Operational Cost One of the benefits of having an online store is that you don’t have to build physical stores at all the locations where you [want to sell your products/services](https://www.shiprocket.in/blog/products-sell-online-from-home/), a single eStore would do that for you. This will keep your business operational cost on the lower side. So, while you have access to customers from all across the country, your operational cost is kept at a minimum. ### Online Reputation Building As a small offline business, when your customers appreciate your products/services, it’s tough for you to take advantage of those appreciations to influence new customers. But, with an online presence of your business, your customers can share their appreciation over social media profiles of your business. These reviews are publicly available for everyone to see and this helps you to influence your new users to get converted to customers. However, for this to happen, you need to have your business accounts on Facebook, Instagram, Twitter, and other such social media platforms. *[Image: ecommerce benefits]* ### Flexible Timings As you would be running your business online, you can remain open for new orders and your customers 24×7, which is not feasible in the case of an offline [brick and mortar store](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/). So, by going online, you can receive orders 24X7 and never let any opportunity slip away from you. ### Reviews Word of mouth is still one of the most popular marketing methods that can help any brand go viral overnight. While in a retail environment it is difficult to get customer reviews, it is much comfortable and hassle-free online. You can ask customers for reviews online and build credibility by publishing these on social media platforms and other sales channels. ### Ease of Product Tracking [Tracking](https://www.shiprocket.in/shipment-tracking/) a product online can be one of the most significant advantages of an eCommerce business. You can quickly know the status of your inventory especially when you hand it over to the fulfillment company. This way you can see where the product is and when will it reach your customer. Alternatively, you can also track products that will soon run out of stock in your inventory and stock more inventory as per the requirements. ### Automated Product Delivery Solutions Available One of the concerns of an online business could be about managing and handling the delivery of the products to their customers who are living in different parts of the world. For them, the good news is that there are various [eCommerce logistics](https://www.shiprocket.in/blog/ecommerce-logistics-work/) and [shipping platforms](https://magnetoitsolutions.com/blog/shipping-management-tools/) available today that can deliver any product in any part of the world from anywhere as per the requirement. Shiprocket is the most used courier package delivery platform used by the eCommerce companies in India because of its service quality, lower costs, and the ability to manage the [most number of serviceable pin codes](https://www.shiprocket.in/blog/products-sell-online-from-home/). With Shiprocket, you can deliver your products to 29000+ pin codes in India and 220+ countries globally using 17+ courier partners. ## Conclusion The advantages of eCommerce are manifold. It saves time and energy, and also you can sell your product or service to a huge audience all over the world with just a mouse click. Compared to other businesses, it is cost-effective. By minimizing the damage of operations and increasing sales through better reach, you can do wonders for your business. --- ## https://www.shiprocket.in/blog/whatsapp-selling-online-india-tips/ --- title: How to Sell Online on WhatsApp in India - Shiprocket url: https://www.shiprocket.in/blog/whatsapp-selling-online-india-tips/ description: Here is the list of the simple steps involved in the online selling of different products and items on WhatsApp. Follow our tips to find WhatsApp selling groups to sell your stuff and unique things. Read to know how to collect payments (including COD) from the buyers and delivering products to them in India easily. last_updated: 2023-10-11 source: webpage --- # How to Sell Online on WhatsApp in India [Beginner’s Guide] WhatsApp, the social messaging app which allows its users to stay connected with their family and friends from any part of the world at any given time, is getting immensely popular among the small online sellers to sell their products. The most important reason behind the acceptance of this social platform by the online retail sellers is its popularity and massive user base. *[Image: Tips to use Whatsapp for eCommerce]* In India, there are more than 20 crore people who are making use of WhatsApp to connect with their known ones. With a single platform having such a vast audience, you can expect [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) and small retail sellers to capture the opportunity to sell their stuff via this messaging platform service. As a retail seller, you made the right decision to capture this opportunity for [selling things](https://www.shiprocket.in/blog/products-sell-online-from-home/) through WhatsApp messenger in India. To back up your choice, you should be aware of some unknown statistical facts about WhatsApp usage in India. As we mentioned earlier, there are more than [20 crore people in India who make use of WhatsApp for messaging](http://www.financialexpress.com/industry/technology/whatsapp-now-has-1-5-billion-monthly-active-users-200-million-users-in-india/1044468/). Other than that, more than 90% of smartphone users in India have WhatsApp installed on their devices. There are more than [56% of internet users make use of this social app daily](https://dazeinfo.com/wp-content/uploads/2015/10/social-media-usage-in-asian-counrties-e1444401246493.png). India is the top country in the world to make use of the WhatsApp video calling feature. These stats give you a great picture of the business opportunity that this social messaging platform provides. Now, it’s time to learn how to make use of WhatsApp to sell your things and increase your business revenue. ## How to Sell Your Products Online Through WhatsApp in India ### Start by Selling to Your Known Contacts The first step towards selling your products via WhatsApp is to sell your stuff to the people you know and who are already in your contact list. This method would help you in getting better at making a sales pitch, doing negotiations, etc. At the same time, [when you sell your items](https://www.shiprocket.in/blog/online-selling-process/) to the people you know, you can expect genuine feedback from them about your service and products, which you can take into account to improve your service before selling things to an unknown audience over social platform. ### Join WhatsApp Seller Groups The next step for you is to search for the different WhatsApp groups that are created by the sellers to [sell online](https://www.shiprocket.in/blog/online-selling-process/). These groups are run by the people who themselves sell their stuff online. There are different ways to search and join these WhatsApp selling groups, few of these are: 1. The best way to search for such groups on WhatsApp is to ask fellow online sellers. If you know someone who is selling online, ask them what seller group they are a part of to sell their things. 2. Another way to search for these selling groups is to make use of Facebook. Many [Facebook groups](https://www.shiprocket.in/blog/facebook-groups-ecommerce/) are running today where small retail sellers sell their products online. There is a very high probability that these Facebook sellers would also be selling their items over WhatsApp. You can join such groups and take help from sellers there to find in what WhatsApp group they make sales. 3. Apart from these, few websites are available where you can search for WhatsApp groups as per your choice of category. One such example of a running website where people can search for different online selling groups as per their country is ‘Grupya.’ 4. If you want, you can create your buying and [selling](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/) group that can gradually grow over some time with the help of your existing WhatsApp contacts. ## Handling Payments on WhatsApp Once you receive an order for your item on WhatsApp, the next challenge you face is how to collect the payment from the buyer. There are few ways to collect the payment for your order via WhatsApp: ### WhatsApp Payments You can directly get paid to your account by the buyer via the [WhatsApp payment method](https://gadgets.ndtv.com/apps/news/whatsapp-payments-request-money-feature-1838212). Yes, it’s true; WhatsApp allows you to send and receive payments online, which directly gets deposited into your bank account. ### Online Payment Mobile Apps You can also use different payment mobile apps, like Paytm, PhonePe, etc. to receive the money. ### Net Banking You can even ask the buyer to deposit the amount directly into your bank account via net banking. ### Cash on Delivery (COD) Service There are instances when buyers don’t want to make payment upfront; instead, they demand COD (Cash on Delivery) service. In that case, you can use services like Kraftly Seller, which helps you handle COD payments and takes care of your product’s delivery. This option is a bonus for a small online seller whose payments and shipping are professionally taken care of by a third party at minimal costs. ## Managing the Product Shipping and Delivery Once you are sorted with the payment part, next, you will be handling the shipping of your sold items. To deliver an article to the end customer, you can either take help from local couriers, like DTDC, FedEx, etc. or opt for using eCommerce shipping aggregators like ShipRocket. The advantage of utilizing platforms like ShipRocket is that it comes with [multiple courier partners](https://www.shiprocket.in/carrier-integrations/), COD (cash on delivery) feature and the lowest shipping rates to deliver your products all over India. Hence, you don’t have to be dependent on a single courier agency for your orders to deliver your orders. These shipping platforms also allow you to track your orders while notifying your buyers about the delivery status of their purchased items. WhatsApp is a great platform to disrupt online selling as a [small Indian retail seller](https://www.shiprocket.in/blog/ecommerce-benefits-small-business-entrepreneurs/) to get eCommerce benefits. And one of the factors that make it one of the hottest platforms for eCommerce is its rapidly growing user base. --- ## https://www.shiprocket.in/blog/deliver-products-sold-online-india/ --- title: How to Deliver Products Sold Online in India - Shiprocket url: https://www.shiprocket.in/blog/deliver-products-sold-online-india/ description: Once you decide what products to sell online, you set up your eCommerce business. After making an online sale and getting orders, the next step is to ship the products to your customers in India. Follow these steps to know how to ship items and how to calculate average shipping cost. last_updated: 2023-11-01 source: webpage --- # How To Deliver Products Sold Online In India You got your new [online store](https://www.shiprocket.in/blog/setup-store-for-essential-items/) up and active. And it’s time for you to promote your products through social media, search engines, and other marketing channels. But, the one question that is ticking your mind is how to handle and manage the delivery of the received orders. Well, you don’t need to worry about that anymore, here we show you the exact way to ship products to your customers in any part of India. Once you get an order from your eCommerce store, your next task is to safely deliver the ordered product to the buyer’s destination. One thing to make sure of is that you would require a shipping partner for your online store. This eCommerce shipping company would be responsible for your product’s shipping and delivery. If you are not sure about how to contact or hire an eCommerce shipping service provider, then this guide will definitely help you with that process – [How to tie up with an eCommerce Shipping Company](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/). Follow these simple steps to deliver products to the customers in India: ## Calculate Estimated Shipping Charges To begin with, you must be aware of how much it would cost you to ship an item to your buyer from your pickup location. For this purpose, you can make use of Shiprocket’s eCommerce [shipping rate calculator](https://www.shiprocket.in/shipping-rate-calculator/). ## The Packaging Of The Courier You need to make sure that you pack the item properly to avoid any damage during its transition. If the item to be shipped is easily breakable, like glass, you should take extra care of that. ## Print Shipping Labels You have to print shipping labels to be pasted on your courier package. These labels basically contain information about the customer’s address and contact details. It also shows your details as a buyer. You can easily create such labels if you have tied up with any eCommerce courier company or shipping aggregators like [Shiprocket](https://www.shiprocket.in/). These services make these shipping labels automatically for you, you just need to print them from their panel. ## Handover The Package Once you place the order with your [eCommerce courier](https://www.shiprocket.in/blog/cheapest-courier-services-ecommerce-shipping-india/) provider, the delivery guy would pick the shipment from the pickup location you mentioned while placing the order. You can select multiple pick-up locations for your shipments to be delivered depending upon your courier provider’s functionality and features. ## Tracking The Delivery As you hand over the package to the delivery guy, you can track your shipment’s delivery status directly from the shipping panel of your shipping company till the time it reaches your customer. That’s all, you are done with your first shipment. Congratulations! --- ## https://www.shiprocket.in/blog/shipyaari-vs-shiprocket/ --- title: Shipyaari vs Shiprocket: (Pricing, Plan, Reviews) url: https://www.shiprocket.in/blog/shipyaari-vs-shiprocket/ description: Whether you are looking for a new eCommerce shipping provider for your online store or searching for an alternative service to Shipyaari, this post covers all your queries regarding shipping plans, pricing, delivery charges, shipping reviews, COD facility availability, etc. Get to know more. last_updated: 2023-10-11 source: webpage --- # Shipyaari vs Shiprocket (Pricing, Plan, Reviews) There could be three possible reasons why you have visited this page. First, you might be in the process of finding the right [logistics partner](https://www.shiprocket.in/) for your newly launched online business. As a result, you are in the midway of your research going through different eCommerce shipping plans and pricing provided by different courier service providers. *[Image: Comparison between Shipyari and ShipRocket's plan and services]* Second, you are already a Shipyaari user, but due to some reasons that are best known to you, you have decided to look for an alternative [courier service for your eCommerce business](https://www.shiprocket.in/). Third, you are one of our competitors who is surfing through our website and trying to find the reason why we are doing better than you. Caught you!!! 🙂 Ok, so coming back to the comparison, we have compared Shiprocket’s pricing, plan, and shipping services to that of Shipyaari’s for you to help you decide what’s best for your business. ## Shipyaari vs Shiprocket (Basic Plan) [supsystic-tables id=44] ## Shipyaari vs Shiprocket (Advanced Plan) [supsystic-tables id=45] ## Shipyaari vs Shiprocket (PRO Plan) [supsystic-tables id=46] ## Why Shiprocket? With Shiprocket, you get many additional features that are hard to find in other shipping solutions. A few of them are listed below: ### Transparent Billing When you opt to ship with [Shiprocket](https://www.shiprocket.in), your dashboard becomes your reference point. Here, you get a clear description of all your invoices, transactions, etc. Our rates are all-inclusive and you never face the problem of any additional or hidden costs. ### Cheaper COD Shiprocket offers its customers a COD charge of Rs. 26 or 2% of the COD value (whichever is higher). This makes shipping with Shiprocket a win-win solution for your business. With such competitive [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) rates, you can easily ship all across India, without the fear of spending more than your budget. ## Conclusion Now when you have the comparison for shipping and delivery services you would be getting from these two service providers, it’s time for you to make the right call as per your choice and requirements. To know more about Shiprocket’s offerings, check out our [features](https://www.shiprocket.in/features/), [courier partners](https://www.shiprocket.in/channel-integrations/), [supported sales channels](https://www.shiprocket.in/channel-integrations/), and [pricing & plans](https://www.shiprocket.in/pricing). --- ## https://www.shiprocket.in/blog/online-payment-processing-ecommerce/ --- title: How Does Online Payment Process Work in Ecommerce - Shiprocket url: https://www.shiprocket.in/blog/online-payment-processing-ecommerce/ description: This guide will help you understand the system of online payment processing in eCommerce. These are the basics steps of an online payment made by customers getting successfully credited to the merchant’s account. last_updated: 2023-10-06 source: webpage --- # How Does Online Payment Process Work in eCommerce Once you [set up your new online store in place](https://www.kartrocket.com/blog/build-ecommerce-website-guide/), the very next step for you is to think about how to receive the payments from your customers online. Having a seamless and easy to process payment method helps you improve your conversion ratio. To understand how this process of online payment works in eCommerce, let’s take a look at the different components that make this online transaction of money possible. There are two things that you need to complete an online payment process successfully: - Merchant Account - [Payment Gateway](https://www.shiprocket.in/blog/best-payment-gateway/) ## What Is A Merchant Account A merchant account is a type of bank account which can accept payments via credit cards, debit cards, net banking, third-party payment applications, etc. You or your company sign a contract with a bank to open a merchant account for your [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) so that all payments derived from online sales are directly transferred to your business bank account. For this purpose, the bank asks you to fill out an application with all the details regarding your business which includes what products/services you [sell online](https://www.shiprocket.in/blog/online-selling-process/), to whom do you sell, different currencies in which you accept payments, estimated sales you would be making in a time period, etc. Once the application gets approved by the bank, your business would be assigned a unique ID (merchant ID) along with your business bank account. You also need to understand that there are different types of charges that are imposed by these banks, such as monthly charges, transaction fee, etc, on such merchant accounts. Having an understanding of these banking charges will help you to make sure you don’t make losses at the end of an online sale. ## What Is A Payment Gateway A [payment gateway](https://en.wikipedia.org/wiki/Payment_gateway) is a software that is required to connect your merchant account to your online store. It’s responsible for taking details from the online buyers regarding their payment mode, like credit/debit card details, net banking details etc, It is also responsible to process that payment so that it reaches to your bank account safely and securely. A [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) is of two types – direct and redirected. In a direct way, the buyer/customer doesn’t leave the eCommerce website to make the payment. In a redirected way, the buyer/customer is redirected to the payment gateway to make the payment and is redirected back to the eCommerce store once the payment is done. **Here are the steps involved in the process of making online payments successfully:** - The customer/online buyer shares their card details with the payment gateway. - Payment gateway then verifies the details with the associated bank and then [encrypts the details](https://www.upwork.com/hiring/development/introduction-to-encryption-data-security/). - After the verification, the payment gateway processes the payment which is transferred to the merchant’s bank account with the help of unique merchant ID. - As a result, the payment reaches to the online seller/merchant. --- ## https://www.shiprocket.in/blog/integrate-whatsapp-ecommerce-marketing/ --- title: How & Why to Integrate WhatsApp Into Your Ecommerce Strategy - Shiprocket url: https://www.shiprocket.in/blog/integrate-whatsapp-ecommerce-marketing/ description: Learn how to use WhatsApp for business communication and what benefits you would have of integrating it into your eCommerce marketing strategy. last_updated: 2023-11-02 source: webpage --- # Here Is Why You Must Integrate WhatsApp Into Your eCommerce Strategy There is hardly anyone who hasn’t heard of WhatsApp, or better yet, used it. According to a report, there were around [1500 million active WhatsApp users worldwide in 2017](https://techcrunch.com/2018/01/31/whatsapp-hits-1-5-billion-monthly-users-19b-not-so-bad/). Sending messages and staying in touch has become so much more comfortable with the augment of instant chat applications. The eCommerce industry has been quick to evolve with technological advancements and create a competitive market where staying updated is the only way to stay in the race. Therefore, it is a good idea to [incorporate WhatsApp into your eCommerce strategy](https://www.shiprocket.in/blog/whatsapp-selling-online-india-tips/) to improve your business communication. Here are three significant benefits of using WhatsApp for your eCommerce business communication and sales purposes: ## 1. Enhance Your Customer Service With instant messaging apps like WhatsApp, it has become extremely convenient for customers to reach you, and vice versa. It is much easier than contacting via phone or email. It is simple and hassle-free which encourages customers to interact with the brand comprehensively. Consumers generally prefer written method over phone calls, and what’s better than dropping an instant message? Also, [customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/) is also improved with improved customer service. This platform can be used more creatively where the brands can encourage the use of tutorial videos and images to engage with the clients and better communicate policies, grievance redressal, etc. The fact that the brand is easily accessible adds much value to the credibility of the business. ## 2. Utilize the Power of Broadcasting and Groups WhatsApp allows the user to create groups and send the same message to multiple users through the feature called broadcast. This strategy is useful when you want to reach a wide audience at the same time. People tend to read WhatsApp messages more, and the response rate is higher than other mediums. You can [send promotional messages and discount coupons](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) within a group and keep them hooked. Here you can let your creativity fly and send brand information in unique formats, rather than just plain texts. ## 3. User History and Convenience The correspondence which occurs over WhatsApp has a backup which would enable you and the customer to keep track of the previous interactions without any trouble. You can use WhatsApp on your desktop to manage different chats efficiently. ## 4. Ease of Delivery Sharing information over WhatsApp is a natural process and can be utilized for a better product delivery experience as [poor delivery experience](https://www.shiprocket.in/blog/bad-ecommerce-shipping-logistics-experience-impact/) can impact your brand image. It’s easy for the consumers to share their location via the app, hence eliminating the hassle of explaining the address over the phone in case there’s any confusion. ## 5. WhatsApp Business Last but not least, WhatsApp has an app called WhatsApp Business, which works just like it but is aimed towards growing a community of small sellers and connecting them with their customers. The app has tools which [small to medium eCommerce sellers can use](https://www.shiprocket.in/) to get in touch with their customers and conduct business over the platform. Create a business profile and benefit from the platform. You can send automated messages to customers when you’re unavailable and keep them engaged. The statistics also let you analyze how you are doing as a business. You can also share documents and PDFs to circulate information. You can then use the insights to enhance and grow your brand. Technology is advancing at a breakneck pace, and new developments have allowed eCommerce merchants and marketers to [reach wider audiences](https://www.shiprocket.in/features/serviceable-pin-codes/). It’s essential to stay updated with such advancements and make the most of what it has to offer. --- ## https://www.shiprocket.in/blog/effective-banners-cta-examples/ --- title: Most Effective Banner Designs and CTAs for eCommerce url: https://www.shiprocket.in/blog/effective-banners-cta-examples/ description: A banner on the homepage of your online business plays an important role in making the user to sign up for your services or products. Here are few successful examples. last_updated: 2023-10-11 source: webpage --- # Most Effective Banner Designs and CTAs for eCommerce Website banners are one of the most important ways you can garner traffic to your eCommerce website. Once you have grabbed the attention of your target audience and made them visit your website, the very next step for you is to make them believe in your services and business. It is important to understand your user’s behavior when they visit your website. For example, if they made the visit to [your online store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) anticipating more information about product/services to provide them that at first. If they are looking to try out your services, do come up with interactive CTAs that influence their decision to sign up. An effective call to action is an integral part of eCommerce as it helps in [generating leads](https://www.shiprocket.in/blog/promote-new-ecommerce-website/). Having well strategized CTAs will make your website audience think about giving a try to your services/products. These are some of the best examples of effective CTAs that are generating a lot of leads for these online businesses: ### Evernote: Meet Evernote, Your Second Brain *[Image: Evernote Banner]* Evernote is an online application to take notes anytime anywhere. They have used a sign-up form with a button “Sign up for free” on their website’s homepage. And they use this headline on their banner which is curated very strategically to explain what they do in just a few words – “Meet Evernote, Your Second Brain”. The design of this template makes it extremely easy for visitors to understand the navigation and overall look and feel of the website. ### OfficeVibe: Better Leaders. Better Teams. *[Image: Officevibe Banner]* OfficeVibe is an online platform for you to take regular feedback from your teams on how do they feel about their job responsibilities, working environment, etc. Officevibe exactly tries to convey that message with its banner headline – “Better Leaders. Better Teams.”. The banner comes with a yellow button with a text – “Show me how” written on it, which insists the visitor to click on it to know how it can help them to be a better leader. ### Square: Square works for every business *[Image: Square Banner]* Square is a credit card payment processing service provider which allows you as an [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) to accept credit card payments from anywhere in the world. And this is the exact message you get from their banner and CTA which properly conveys the message that their service works for every business. ### QuickSprout: Do you want more traffic? *[Image: QuickSprout Banner]* QuickSprout is a [content marketing and strategy](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) making guide which is widely popular among internet marketers. As soon as you land on their page, they greet you with this line on their banner – “Do you want more traffic?”. And who doesn’t want more traffic to their website? Then the sign-up button says – Grow my traffic, another way to pull the attention of the user and increase their curiosity. --- ## https://www.shiprocket.in/blog/top-10-ecommerce-website-features/ ```markdown --- title: Top 10 Must-Have Features Of An eCommerce Website - Shiprocket url: https://www.shiprocket.in/blog/top-10-ecommerce-website-features/ description: A good eCommerce website is essential for running an online business; it offers the means & more for customers and merchants. Read more. last_updated: 2023-10-11 source: webpage --- # Top 10 Must-Have Features Of An eCommerce Website An [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) website is essential for running an online business. However, it is equally important to have all the important eCommerce website features in one website to assure success. A good eCommerce website will offer all the means to the customer and the merchant to help them get involved in a fruitful transaction. Here are the top **10 features** for an eCommerce website which you should look out for: ## Shopping Cart This is an integral part of any eCommerce store, the [shopping cart](https://www.shiprocket.in/blog/shopping-cart-abandonment/). This is where your end consumers store their products to continue with the checkout process. A flexible cart allows both the guest user and registered user to checkout. In comparison, the guest checkout does not require the user to sign up on the site, hence making the process faster. The best examples of eCommerce websites shopping carts are [Printify](https://printify.com/), and Flipkart. ## Payment Gateway Integrations A good eCommerce website gives you the option of integrating with diverse payment gateways by not limiting your choices to a selected few. It is an integral feature of eCommerce websites that can make or break the customer experience. [Shiprocket](https://www.shiprocket.in/) comes with pre-approved payment gateways that you can easily integrate with your online store. ## Order Management A wholesome order management panel simplifies the merchants’ task to get the deed information regarding buyer cancellation, refunds, COD order verification, exchange order status update, and more. The panel helps the merchant manage his order fulfillment and oversee the completion of the same. ## Security This feature is one of the most important feature as it ensures that no crucial data such as credit card information is saved and for all prepaid shipments the checkout is carried out through a secure [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/). The passwords are hashed and not stored in a readable format. All web pages should be protected by SSL. The servers are secure and protected using state of the art services. ## Scalable Infrastructure Your hosting infrastructure should be able to scale as you get more and more traffic. A higher latency leads to drops in transaction rates and leads to loss of marketing dollars. CDN should be used to improve the website’s performance and to manage the products online. It also provides excellent uptime, ensuring that the website is readily available everywhere and at any time. ## Mobile Compatibility Great [eCommerce websites](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) usually offer three types of solutions for mobile compatibility. First is ensuring that the mobile view is responsive and properly accommodated according to the device. The WAP is a mobile-specific template which optimizes the website in size and generates less loading time. API’s for building mobile apps is essential since everyone now likes to browse via phones. It is one of the most relevant features of eCommerce websites as it drives engagement and visits on a relatively large channel. ## Reports & Analytics The reports should be available as exports which contain detailed information regarding the orders, customer database, and product reports in terms of catalogue. It is quite useful for analyzing the growth of the business. The websites should be pre-integrated with marketing tools and [analytics](https://www.shiprocket.in/blog/ecommerce-analytics-tools/) to better market the brand and read reports about the performance of the store. ## Logistics integration Integrating logistics services allows not only seamless shipping but also ensures that the merchant and the consumer get real time courier updates along with order tracking capability. This allows the user to manage shipments from the same panel instead of approaching the courier partners separately. [Shiprocket](https://www.shiprocket.in/) is a platform that can help you with shipping across 29000+ pin codes, at the cheapest rates starting from Rs. 20/500g. The best part is that Shiprocket has integrations with 14+ courier partners. This gives you a wider pin code reach as compared to shipping with a single courier partner. Also, you can manage undelivered orders from an automated NDR panel that you find in the app. Furthermore, you get a customizable tracking page that gives the buyer a chance to give their feedback on undelivered orders and also take quick action on them. ## Communications & Regular Updates Provisions to send and receive timely notifications regarding your orders are available on the panel. This way a merchant can keep his customers informed about the status of the order and receive the same via the system. ## Content Management Systems Content Management System is used to manage the website content such as, logo, banner, footer links, policies, and [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) from the back end itself. ``` --- ## https://www.shiprocket.in/blog/overnight-shipping/ --- title: Overnight Shipping: All You Need to Know - Shiprocket url: https://www.shiprocket.in/blog/overnight-shipping/ description: Does the idea of a fast delivery make you visualize profits for your business? last_updated: 2023-11-02 source: webpage --- # All you Need to Know About Overnight Shipping Does the idea of a fast delivery make you visualize profits for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/)? If yes, it’s time you understood the concept of overnight shipping and put it to use for your eCommerce business. A lot of times, you may feel amazed by the impressive speed at which shipments are delivered to your doorstep. After all, it happens overnight! Gone is the era when customers had to wait for days to get their shipments delivered. The advent of progressive [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) and innovative techniques are catering to the rising customer demands and preferences. eCommerce has already reached its peak and speedy deliveries are revamping the entire customer experience by a huge margin. So, if you are wondering about the insane possibility of [delivering a shipment within overnight](https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/), you’re at the right place. ## Orders Need to be Processed Within an Effective Cutoff Time To get the shipments delivered overnight, there is a certain time frame within which one needs to place an order. It is only then, that it becomes eligible for delivery by the next day. Based on the order, the product is then sorted and picked out from the inventory, packed and placed in the carrier. The courier partner then collects the shipment and delivers it the very next day to the customer’s address. In most of the cases, the cut off time to place the order is between 6-7 pm. Moreover, eCommerce giants like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) have their own logistics system which ensures that the shipment is quickly packed and loaded off to the carrier for delivery. Sometimes, an eCommerce business may charge an extra shipping fare from the customer to deliver the shipment overnight. Usually, the transportation truck or plane arrives at the hub at around 11 pm and flies back at around 4 am. Once the shipment reaches the local delivery hub, it is sorted for delivery. Furthermore, overnight shipping is done on products that are available in the same city. That makes the whole shipping process a lot easier and faster. ## Overnight Shipping is Benefiting Both Businesses and Customers There are quite a few advantages of overnight shipping that help [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). They can cut additional expenditure by dropping the small packages as compared to scheduling pick-ups, and also adding to the customer base through seamless and fast delivery service. Here are a few benefits – ### Improved Customer Experience With a fast delivery promise, you can convert more customers and also prompt them to shop from your eCommerce website or [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/). ### Shipping as a Marketing Strategy With overnight shipping, you will have an edge over your competitors and you can promote this feature to acquire more users for your website. ### Increased Customer Retention With a constantly quick product delivery, you can reach out to customers faster and deliver your products sooner. Hence, it is likely that you will retain more customers and they will return to your store because of fast experience. From the customer’s point of view, what can be more enthralling than receiving their needful products at rocket fast speed, right? Try shipping with shipping solutions like [Shiprocket](https://www.shiprocket.in) and provide your customers with fast and cheap delivery. --- ## https://www.shiprocket.in/blog/what-is-ecommerce-shipping/ --- title: What Does Ecommerce Shipping Mean? url: https://www.shiprocket.in/blog/what-is-ecommerce-shipping/ description: Shipping is indeed one of the most significant aspects of e-commerce. It can make or break your e-commerce business as it is one of the critical ways through which you can satisfy customers. last_updated: 2023-11-24 source: webpage --- # What Does Ecommerce Shipping Mean? Shipping is indeed one of the most significant aspects of e-commerce. It can make or break your e-commerce business as it is one of the critical ways through which you can satisfy customers. Whatever be your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) strategy, it will not work unless you deliver the product right on time. The right kind of shipping makes the whole delivery process affordable and more manageable. ## What does e-commerce shipping mean and how does it affect the e-commerce business? With e-commerce becoming extremely popular, the importance of shipping is being felt as a significant aspect to improve the whole business and enjoy great returns. From the e-commerce giants to small and medium ones, almost all [e-commerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) are striving hard to provide a seamless shipping experience. With innovative techniques being applied in shipping and big e-commerce even delivering products within a single day, it has become extremely competitive for small businesses to cope up. The main objective of a shipping process is to have an affordable yet efficient process that helps deliver the product within the stipulated time. ## How to utilise the right shipping strategies? As an entrepreneur of an e-commerce business, you need to [utilise the right shipping strategies](https://www.shiprocket.in/blog/best-ecommerce-shipping-strategies-success/) to create brand awareness and promotion. Whether you have your own shipping infrastructure or outsource it to another courier agency, you have to take care that the commitment towards the customer remains. For example, if the customer gets the product late, or in a damaged state, the impression can dampen at that very moment. You need to opt for a cost-saving and affordable shipping agency as per your business objectives. The main idea is to have maximum reach and reception in a cost-effective manner. In addition, you need to have an advanced system that [tracks your shipments](https://www.shiprocket.in/shipment-tracking/) so that you are sure of their delivery to the customer at the right time. Nowadays, there are lots of automated shipping mechanisms that track shipments from start to ultimate delivery. Therefore, shipping can have an immense impact on your business. You must begin by understanding the little aspects involved in shipping such as efficient [packaging](https://www.shiprocket.in/blog/packaging-labeling-importance-ecommerce-marketing/), timely delivery, appropriate courier partner etc. This practice will not just help you deliver your products efficiently but also add profits to your business. --- ## https://www.shiprocket.in/blog/social-media-selling-platforms/ --- title: Top 5 Platforms to Sell on Social Media url: https://www.shiprocket.in/blog/social-media-selling-platforms/ description: In today’s fast-moving e-commerce industry, social media plays a key role for people with small businesses who are looking out to sell their products to the world! last_updated: 2023-11-02 source: webpage --- # Top 5 Platforms to Sell on Social Media In today’s fast-moving e-commerce industry, [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) plays a key role for people with small businesses who are looking out to sell their products to the world! If it weren’t for e-commerce, we would still be stuck with setting up shops and selling when people came to it. And with social media, the shop is closer to the customer than ever! Is selling on social media as easy it sounds? Well, it may seem like a small task but making sure your product doesn’t get lost in the sea of social selling is the real challenge. With the number of social media sellers increasing each day, it is imperative to see how you can leverage social media to increase your leads and [boost sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/). Keep reading to discover more about how you can use social media to your advantage. ## 1) Facebook *[Image: Facebook Marketplace Buy and Sell]* Facebook is an ever-growing platform which keeps incorporating changes to cater to larger audiences. There are many ways through which you can sell directly on Facebook or market your brand to redirect prospects to your store. The very recent [Facebook marketplace](https://www.shiprocket.in/blog/guide-to-facebook-marketplace/) is a great platform for people who want to sell their products locally. It connects buyers and sellers easily and almost anyone on the platform can sell. So make sure you project your products aesthetically and remain authentic in your approach. Next is [Facebook groups](https://www.shiprocket.in/blog/facebook-groups-ecommerce/). These are groups formed by individuals with a purpose to buy and sell. Thus this is where you can sell your products and even market them. By sharing pictures, answering people’s queries, you can showcase your brand to a passionate segment of people who will further promote your goods through word of mouth. Facebook pages are a great way to promote your brand’s identity and direct your customers to your store. Stick to authentic and quality content with images to make sure your products stand out. Keep running polls and answer queries to know what your consumer wants. You can use pages to keep the customer aware of any recent developments and offers. ## 2) Linkedin *[Image: Linkedin B2B Platform]* Linkedin offers an exceptional platform for those looking to connect with customers. It is a much better platform for those conducting B2B e-commerce. Using Linkedin groups, people can connect with many individuals and also generate engagement for their brand. A [research](https://www.superoffice.com/blog/social-selling-statistics/) by IDC has found that 91% of B2B buyers are now active and involved in social media, majorly Linkedin and buyers who are active on social media are often looking to hear from industry experts. You can connect with key decision makers of various companies through Linkedin and then use high-quality content as a tool to market your product. ## 3) Instagram *[Image: Instagram Mobile App]* Instagram gives you the chance to showcase your brand through pictures. With the number of monthly active users on Instagram going beyond 700 million, Instagram has become the hub of social selling. By using relevant design and picture content, you can sell your product to the customer without actually pitching it. If the customer feels like they are being forced to buy any product, they won’t. [Instagram](https://www.shiprocket.in/blog/instagram-hashtags-for-likes/) has various features like grouped photos to help you market your product better. If you make use of these features to increase engagement along with making the customer aware of offers, your sales are bound to increase. You can also try out influencer marketing to connect with more customers. Another very lucrative feature that Instagram offers is – live videos. These are great for showing unboxing videos, conducting giveaways and bringing to notice any new products you might want to sell to the user. By making these videos interactive you can even know what your customers are looking for so may serve them better. ## 4) Pinterest *[Image: Pinterest Mobile App]* [Pinterest](https://www.shiprocket.in/blog/pinterest-for-ecommerce/) is for the organized who wish to browse through neatly arranged pins and visually appealing pictures. You can sell using Pinterest by investing in buyable pins and also making use of superior visual content to help market their products to a wider audience. Besides that, by creating relatable boards, and enhancing your image to meet the eyes of the pinner, you can attract more buyers to come and purchase from your store. ## 5) Youtube *[Image: Youtube]* YouTube cannot be directly used for selling but it is a great platform for marketing your brand and bringing more users to your store. By posting authentic videos of customer testimonials, know-hows, upcoming sales, and current offers, a larger set of users can be directed to your store. If you are looking out to sell through social media, make sure you adapt to these platforms and make use of all the features. These features help you connect with the customer. Rich content and proper information shall go a long way in generating leads for your e-commerce business. While you’re out there selling your product, it will only reach the customer once it is shipped through [secure channels](https://www.shiprocket.in/carrier-integrations/). So in the hustle of selling, do not ignore shipping. Make sure you go through channels which offer features like integration with the marketplace, [Inventory management and shipping](https://www.shiprocket.in/features/) at reduced costs so that you can easily manage your business without spending time coordinating with one courier partner. Sell smart and ship smarter! ## FAQs (Frequently Asked Questions) **Which social media is best for selling?** The top social media platforms are Facebook, Instagram, Tik Tok, and Pinterest where you can sell your products. **Can we sell on social media?** Yes, you can sell your products on social media platforms. **How do start social selling?** You need to create an account on the social media platform where you want to sell. And you can ship orders with Shiprocket. **Which platform is the easiest to sell on?** You can start your online business on Facebook and Instagram. --- ## https://www.shiprocket.in/blog/interstate-shipping/ ```markdown --- title: Interstate Shipping - What Is It - All You Need To Know - Shiprocket url: https://www.shiprocket.in/blog/interstate-shipping/ description: Interstate shipping refers to shipping a product from one state to the other. It is an essential aspect of e-commerce, which is why online businesses should think about it seriously. last_updated: 2023-10-11 source: webpage --- # Interstate Shipping - What Is It - All You Need To Know Interstate shipping refers to shipping a product from one state to the other. It is an essential aspect of [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), which is why online businesses should think about it seriously. Proper logistics is one of the significant elements of an e-commerce business as the focus is to deliver the product within the promised time to the customer’s doorstep. As an online entrepreneur, you would need to have an idea of domestic shipping and how it works out. In a vast nation like India, it sometimes gets a bit difficult to ship the products from one state to the other due to the geographical distance. Moreover, there are different tax rules and duties according to the states. It is vital that e-commerce companies are aware of these tax regulations and follow them well to avoid any legal hassles. One of the main differences between interstate shipping and [overseas shipping](https://www.shiprocket.in/features/international-shipping/) is that in the case of the former the shipment stays within the borders of the country. It just passes from one state to the state. Overseas shipping deals with shipping and logistics between different nations. In case of interstate shipping, businesses only need to conform to the rules and regulations of the origin and destination state. [With the introduction of the GST](https://www.shiprocket.in/blog/gst-registration-online-procedure-india-guide/), interstate shipping has become more comfortable than before. Now, quite a lot of complex tax procedures have been done away with. However, there are some state-level taxes that businesses will need to pay. Furthermore, it is now possible to pay them online that has eased red-tapism to a great extent. You can find state wise government websites for surface shipments for B2C businesses in the table below. State wise list of relevant links to find out the tax policies for interstate shipping (B2B and B2C surface shipping): | STATE | LINKS FOR FILLING RELEVANT DOCUMENTS | |------------------|--------------------------------------------| | West Bengal | www.wbcomtax.nic.in | | Andhra Pradesh | [www.apct.gov.in](https://www.apct.gov.in/apportal/) | | Uttrakhand | [comtax.uk.gov.in](http://comtax.uk.gov.in/) | | Uttar Pradesh | [comtax.up.nic.in](http://comtax.up.nic.in/) | | Tripura | [www.taxes.tripura.gov.in](http://www.taxes.tripura.gov.in/) | | Telangana | www.tgct.gov.in | | Tamil Nadu | www.tnvat.gov.in | | Sikkim | [www.sikkimtax.gov.in](http://www.sikkimtax.gov.in/) | | Rajasthan | [www.rajtax.gov.in](http://www.rajtax.gov.in/) | | Odisha | www.odishatax.gov.in | | Nagaland | www.nagalandtax.nic.in | | Mizoram | www.zotax.nic.in | | Meghalaya | www.megvat.gov.in | | Manipur | [www.manipurvat.gov.in](http://www.manipurvat.gov.in/) | | Madhya Pradesh | [www.mptax.mp.gov.in](https://mptax.mp.gov.in/mpvatweb/) | | Kerala | [www.keralataxes.gov.in](http://www.keralataxes.gov.in/) | | Karnataka | www.ctax.kar.nic.in | | Jharkhand | www.jharkhandcomtax.gov.in | | Jammu and Kashmir| www.jkcomtax.gov.in | | Gujrat | www.commercialtax.gujarat.gov.in | | Delhi | [www.dvat.gov.in](http://dvat.gov.in/website/home.html) | | Assam | [www.tax.assam.gov.in](https://www.tax.assam.gov.in/AssamTimsInfo/index.html) | | Bihar | www.biharcommercialtax.in | | Arunachal Pradesh| www.arunachalpradesh.nic.in | Once you have taken care of these, you need to have a proper logistics and shipping mechanism in place to offer [seamless shipping](https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/). A lot of e-commerce businesses seek help from third-party shipping agencies to deliver the goods on time. While choosing the agency, you need to opt for the ones that have a good reputation and also proper interstate to carry out shipping from one state to the other. ## FAQs (Frequently Asked Questions) **What is interstate shipping?** Interstate shipping is shipping products from one state to another. **What are the three types of shipping?** The three types of shipping are shipping via land, air, and sea. **How can I ship my interstate orders?** You can ship your interstate orders with Shiprocket. ``` --- ## https://www.shiprocket.in/blog/facebook-groups-ecommerce/ --- title: Facebook Groups For Every Budding Ecommerce Entrepreneur url: https://www.shiprocket.in/blog/facebook-groups-ecommerce/ description: Facebook groups are essential part for buying, selling goods and promoting your brand to the correct target audience. List of Facebook groups to follow. last_updated: 2023-11-24 source: webpage --- # Facebook Groups For Every Budding Ecommerce Entrepreneur Facebook groups have become a central position for conducting sales. Sellers [selling through social media](https://www.shiprocket.in/blog/social-media-selling-platforms/), marketplaces etc. are all making use of Facebook groups to sell and market their products. With over 2 billion users on Facebook, you can connect with prospects and sell your products to a large community. [ShipRocket](https://www.shiprocket.in/) aims at providing its customers with the correct knowledge on enhancing their business to make it reach greater heights! Read on to know more about Facebook groups and what you can leverage from them. ## Why are Facebook Groups such a rage? **1) Extensive engagement** Facebook groups offer a large platform for users from various verticals to come to a single platform and showcase their products. This way you can put up one piece and show it to millions at once while otherwise spending time promoting it on various platforms. **2) Higher organic reach** With the growth of paid promotions on Facebook, the organic reach of rich content and [sales](https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/) products has been hitting the decline. Thus, to amp up this reach and communicate your product to a wider audience without opting for paid promotions, Facebook groups come in handy. **3) Analyse your target audience closely** With a good amount of individuals in the group, users are bound to interact and engage closely. This paves way for you to understand their needs and demands without having to conduct surveys, collect responses etc. Therefore, you can make your own strategies based on these results and findings. ## How to keep the buyer engaged? *[Image: How to engage users on facebook groups]* **1) Content-driven posts** Your knowledge about your relevant domain will lead more buyers to engage with your posts. Do not use the group only for posting about any new products etc. Use the group to post content around the [products you are selling](https://www.shiprocket.in/blog/social-media-selling-platforms/) and keep your buyer up to date with any latest news, utility procedures and other benefits related to the product. This way, you add value to the product and provide your customer with more than what he expects. **2) Interact with other group admins** Once you make content for your group, you can also circulate it on other related groups for more engagement and popularity. Thus, both groups gain benefit by circulating content for their audience. In any case, do not spam other groups and make sure your content does not disturb the customer’s viewing or browsing experience. This hinders the absorption of content and also decreases chances of conversion. **3) Make use of aesthetic images** While putting your product out for display, make sure you use professional or near to professional images. Moreover, with a lot of images doing the rounds on social media, a low-quality image that lacks details will not make an impact on your seller’s mind in a short span of time. You can refer to [this video](https://youtu.be/BrofuI6gwj0) by YouTuber Addyz to make sure you click the best product images for your Facebook group. **4) Give importance to customer experiences** If you receive a positive review from any of your customers, make sure you highlight it to make it visible to other users. Since there will be many negative reviews also, make sure you address them with utmost respect and humility. This way your group members will be assured of your credibility and standing in the market. ## Top 30 e-commerce groups to follow *[Image: ecommerce groups to follow]* 1. [Girls Things Only (Buy and sell any items for girls)](https://www.facebook.com/groups/482083611928261) - An open group with about 468,771 members, this group talks about buying and selling jewelry, clothes, accessories for girls. 2. [Aari and Hand embroidery](https://www.facebook.com/groups/163035190837174/) - This is a closed group with around 307,057 members. It talks about selling aari and hand embroidered products. 3. [Isloo buy and sell](https://www.facebook.com/groups/islobuyandsell/) - This is an electronics buy and sell closed group that consists of 549,059 members. 4. [Shopify e-commerce group](https://www.facebook.com/groups/shopifyecommercegroup/) - This group brings together many [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) running over Shopify. It provides them with a platform to discuss and grow from their individual entrepreneurial experiences. 5. [The e-commerce group](https://www.facebook.com/groups/ecommercegroup/) - Here many entrepreneurs discuss problems and solutions to e-commerce hurdles to maximize profits for their businesses. 6. [ECommerce Sellers (India)](https://www.facebook.com/groups/1631317390531067/) - This group places deals for buying and selling products in bulk. This enables e-commerce sellers to place bulk orders without scanning the country for them. 7. [India Online sellers Ecommerce](https://www.facebook.com/groups/1503026596656491/) - This is a group for individuals selling on various marketplaces like Amazon, eBay, Snapdeal etc. To discuss issues and any new opportunities they may encounter. 8. [E-commerce elites mastermind](https://www.facebook.com/groups/EcomElites/?ref=br_rs) - In this group, members participate and share eCommerce, Shopify/Magento, Facebook Ads, Social Media Marketing, [Product Sourcing](https://www.shiprocket.in/blog/9-product-sourcing-tips-that-no-one-will-tell-you/), Fulfillment, Traffic and Conversion knowledge, and tips. 9. [Shopwati](https://www.facebook.com/groups/shopwati/) - Shopwati is a one-stop destination for all things fashion. The members keep posting about the latest trends, fashion and where to procure them from. 10. [Sasta Wholesaler India](https://www.facebook.com/groups/sastawholesaleindia/) - Sasta Wholesaler India Is a Group which connects wholesaler, retailers & buyers. All three domains can interact and indulge in the sale through the group. Checkout the [top 30 facebook groups you must follow](https://docs.google.com/spreadsheets/d/1xUt-0YPDcgbMkcAV1a_6WOe2NYp9iCH0YWG8JOAZiGc/edit?usp=sharing). Look for these groups and follow them on Facebook for your products reach to a larger audience each day! Furthermore, once the products reach to a larger audience, make sure you package and ship them correctly. Pay close attention to detail and select the right [courier partners](https://www.shiprocket.in/carrier-integrations/) for your shipments! Happy Selling! --- ## https://www.shiprocket.in/blog/guide-to-facebook-marketplace/ --- title: The Noob's Guide To Facebook Marketplace [Tips Included] url: https://www.shiprocket.in/blog/guide-to-facebook-marketplace/ description: Social Selling has become a sought after phenomenon today and people are making use of these platforms to connect with a large base of buyers and sell at their convenience. last_updated: 2023-11-03 source: webpage --- # The Noob's Guide To Facebook Marketplace [Tips Included] Social Selling has become a sought after phenomenon today and people are making use of these platforms to connect with a large base of buyers and sell at their convenience. With selling, payment and shipping not being much of a hassle with properly integrated [payment gateways](https://www.shiprocket.in/blog/best-payment-gateway/) and [shipping mediums](https://www.shiprocket.in/), bridging the gap between the customer and the seller is the game changer. To do so, there are platforms like Facebook Marketplace which connect the sellers to nearby buyers and gives them a platform to showcase their products in the most appealing way possible. It is a structured platform that gives buyers and sellers a chance to interact and conduct sales in the most personalized way possible. ## What is Facebook Marketplace? *[Image: Facebook Marketplace]* Facebook Marketplace is a platform to let small sellers connect with potential buyers. The idea behind FB Marketplace is to determine your location from your Facebook account and display several items which are currently being sold in your area. Even you can sell through the [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/). And when a customer wants to purchase an item they can contact you via Facebook messenger. The use of FB messenger makes sure no party needs to exchange any personal details like addresses and phone numbers. Facebook Marketplace was launched in Mumbai, India on 16 November 2017, with the aim to learn about the market and to study the consumer behavior. Ever since Facebook Marketplace has been made available in 46 cities and is being slowly rolled out in other cities as well. The marketplace feature is being tested with some users in Delhi, Noida, and Jaipur. A few users can see a fourth Marketplace option being added to the top tab alongside News Feed, Groups, and Notifications options. *[Image: Marketplace icon]* With over 550 million people currently using buy and sell groups to engage in Facebook sales, it is an ideal platform for people to engage and conduct sales. It also provides people with a platform to market their [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) properly and henceforth connect with prospects. ## How to use Facebook Marketplace? Facebook has devised an easy to use and properly structured platform for its users to benefit from. It is as easy to buy as it is to sell. Let’s have a look into both the processes in slightly more detail. ### Selling on Facebook Marketplace 1. Upon clicking the marketplace icon, as shown above, you will be redirected to a page with various images of products that are being sold nearby. On the top right there will be a ‘sell’ option. *[Image: Fb marketplace home sell icon]* 2. On selecting the sell option you will be asked to choose the category from which you would like to [sell](https://www.shiprocket.in/blog/social-media-selling-platforms/). The four main categories mentioned are: - Items - Vehicles - Housing for rent/sale - Jobs *[Image: Marketplace selling categories like items, jobs, rentals etc]* 3. Once you select your desired category, you will be redirected to a page where you will have to fill in the specifications of your product. These specifications include Photos, Title, Price, Category, Location, description and if you offer delivery. *[Image: Description of the product uploaded before selling]* 4. Next, you will be directed to a page where you will have to select who can see your post and where do you want to share it. You can display your post publicly or just add it to your profile. Also, you have the option of sharing your post to various buy and sell which you may have joined. Facebook also suggests you, various groups, where you can share this post. *[Image: Marketplace post visibility in groups and among friends]* 5. Upon making your selection, click on the post button to share your post with your audience. *[Image: Post icon on fb marketplace]* 6. After this, you are shown the listing and you even have the option of adding your [Whatsapp](https://www.shiprocket.in/blog/whatsapp-business-app-for-smbs/) number with the post. You can review the post and also make changes to it. *[Image: Marketplace final listing and details upon uploading]* 7. Once your product is sold, you can ‘mark it as sold’ to prevent any further inquiry into the same. *[Image: Marketplace mark as sold icon]* ### Buying Through Facebook Marketplace 1. Upon clicking the marketplace icon, as shown above, you will be redirected to a page with various images of products that are being sold nearby. Items will be displayed according to locations and categories. *[Image: Facebook marketplace home]* 2. Select an item of your choice. In the page, you will find information like the [seller](https://www.shiprocket.in/blog/sell-on-paytm/) information, seller location, seller ratings, item description. You have the option of message the seller, save the item to review it later and share it with friends. *[Image: Marketplace product details when looking to buy]* 3. You can communicate about the details over messenger and buy the product from the seller directly by choosing the ask for details option. *[Image: Ask for details facebook marketplace]* ## How to stand out on Marketplace? *[Image: Tips for selling on fb marketplace]* ### Use clear and professional pictures When it comes to a C2C platform like Facebook Marketplace, there is a lot of competition between sellers as there are many who are trying to sell. Therefore, if your images are not up to the mark and of good quality, you will not be able to engage buyers. Images greatly affect the click-through and conversion rates of your posts. We mention time and again that images are important as they provide a first visual of your [product](https://www.shiprocket.in/blog/product-page-optimization/). Therefore, a good image highlighting the key features will be a win-win situation for you. If you do not have access to professional photos there are many videos on YouTube that can help you click brilliant photos using your phone. ### Post in all relevant categories Once you decide to put up a new product for sale on Facebook Marketplace, make sure you post that item in all relevant categories. For example, if you’re posting a scarf for sale, you can post it in the categories of women [clothing](https://www.shiprocket.in/blog/apparel-ecommerce-business-in-india/) and women’s accessories. This way, the visibility of your product is increased by many folds. Moreover, you can easily capture the eyes of many more buyers. ### Prompt replies win the race A research shows that 35-50% of all sales are won by the vendor that responds first. Therefore, reply to your buyer’s queries as soon as possible. This will not only give you an edge above other sellers but also give you a chance to engage better with the customers and gauge their requirements. ### Use relevant keywords With 18m+ new items posted every day on the Facebook marketplace, it becomes imperative that you frame your title and [description](https://www.shiprocket.in/blog/product-descriptions/) appropriately to appear in all the relevant searches. Your copies must contain all the keywords using which you can be found. ### Send a catchy direct message to the customer As you saw, the buyer has a chance to send a direct message to you. Therefore, you must always have a catchy message ready for the customer to gather their attention and persuade them to take more details from you. This message must speak about your product and should tell about your brand. ### Ship using trusted sources This may not be a direct influence but has high relevance for the Facebook marketplace. If your product is not properly shipped it will affect the ‘seller ratings’ section in your profile. Thus, always ship using trusted courier partners like [Delhivery](https://www.shiprocket.in/carrier-integrations/delhivery/), [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) to make sure your product reaches the customer in due time and in a proper state. This will definitely prompt the buyer to leave a review on your profile improving your conversion rates. Sell on Facebook Marketplace to connect to a large number of buyers and use these tips to stand out and make your product lead the race. Happy selling! --- ## https://www.shiprocket.in/blog/e-commerce-shipping-terms/ --- title: Common E-commerce Shipping Terms - International & Domestic -Shiprocket X url: https://www.shiprocket.in/blog/e-commerce-shipping-terms/ description: For somebody who is indulging in e-commerce shipping for the first time, dealing with the terms can be a slightly daunting task. Since the process can be long drawn and involves a long list of steps and as most steps are described differently, memorizing each term can be difficult. last_updated: 2023-10-11 source: webpage --- # Common E-commerce Shipping Terms – International & Domestic For somebody who is indulging in [e-commerce shipping](https://www.shiprocket.in/) for the first time, dealing with the terms can be a slightly daunting task. Since the process can be long drawn and involves a long list of steps and as most steps are described differently, memorizing each term can be difficult. You often come across terms like [couriers](https://www.shiprocket.in/carrier-integrations/), channels, [cross-border trade](https://www.shiprocket.in/global-shipping/) and you wish you could get a direct gateway to head straight to the major chunk of work. ## Why Do You Need Shipping Terms? *[Image: Ecommerce shipping terminology]* These terms are very important to keep up with shipping across the world. For example, If you want to sell something to the world the shipping of that product is crucial. Thus, to avoid any confusion or discrepancy, these terms are kept uniform all over. They help maintain uniformity and smooth flow of knowledge from one department to another. Also, if there is any fault in the process, it can be easily called back if the terminology used by all in the field is the same. Nonetheless, to sort this confusion, we have come up with a list of the e-commerce shipping terms, which you can refer to for making your process functioning much easier. According to the process of [e-commerce shipping](https://www.shiprocket.in/), the following is a glossary of shipping terms for you to follow. ### Air Waybill (AWB) Air Waybill or AWB is a document that is used when shipments are transported by air. It is issued by the carrier, as a mandatory document serving as a receipt to the consignor for the goods, and containing the conditions of transport. It also houses the details of the consignee so that they can be contacted on arrival of the goods. *[Image: Air Way Bill number in a ecommerce shipping invoice]* ### Commercial Invoice A record from the vendor to the purchaser, giving subtle elements of all the individual exchanges which includes information of the merchandise, costs, cash, conveyance and instalment terms. *[Image: ecommerce invoice online shopping]* ### Customs Duty A tax is taken at the time of import upon merchandise entering a nation. Normally in view of the estimation of the shipment, on the physical nature of the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/), for example, quantity of weight, or on a combination of these and other factors. ### Dimensional Weight/Volumetric Weight Volumetric/Dimensional weight is a pricing method for business cargo transport, which utilizes an estimated weight that is calculated from the length, width and height of a shipment. Dimensional weight is calculated by measuring the l*b*h of the package and then dividing the resulting value by 5000. This figure of 5000 is not a constant. It varies with [courier companies](https://www.shiprocket.in/blog/fastest-courier-services-in-india/). Some even have 4000 as the constant. Dimensional Weight (Volumetric Weight) = (L*B*H)/5000 *[Image: rate calculation for shipments]* ### Exchange Rate The cost of money in one country in the terms of another. ### Expedited Shipping [Expedited shipping](https://www.shiprocket.in/blog/expedited-delivery/) is the process of sending a package at a quicker rate than ordinary. It can include conveyance that happens any place from that day too as long as three days. ### Export To send merchandise from one country to a foreign destination. ### HSN Codes Harmonized System Nomenclature code (HSN Code) number is a globally adopted product description and coding system developed by the World Customs Organization (WCO). HSN code is used by in excess of 200 countries as a reason for their customs tariffs. ### Import To bring goods from foreign countries to one’s own country. ### Insurance A procedure whereby somebody with a risk of something happening to their financial impairment (the insured) pays another person (an insurer) a fee (premium) to bear that risk on their behalf. ### Insurance Certificate A declaration issued by the protection guarantor giving points of interest in a specific exchange which is held assured under a protection arrangement. ### Insurance Policy Contract of protection/insurance. ### Last Mile Delivery It is characterized by the movement of goods from a transportation central point to the last destination. The last delivery destination is typically an individual residence. The focus of [last mile logistics](https://www.shiprocket.in/blog/simplifying-last-mile-delivery-ecommerce-entrepreneurs/) is to deliver items to the end user as fast as possible. ### Manifest A list of the various shipments being carried on a ship or aircraft. *[Image: ShipRocket shipment manifest id]* --- ## https://www.shiprocket.in/blog/cross-docking/ --- title: What Is Cross-Docking? Definition & Types - Shiprocket url: https://www.shiprocket.in/blog/cross-docking/ description: Cross Docking is a logistics process where products from a manufacturer or supplier reach customers directly with minimal storage time. last_updated: 2023-10-11 source: webpage --- # What Is Cross-Docking? 4 Reasons Why You Must Opt For It In a competitive market scenario, adopting ways that increase efficiency and augment customer satisfaction is always advisable. Cross-docking is a logistics strategy that [reduces shipping delays](https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/) and restricts warehouses’ use. The inventory associated with warehousing is almost eliminated with cross-docking. In the supply chain mechanisms, warehousing plays a significant role which adds to the cost component and diminishes competitive advantage. Cross docking has become extremely popular and is an impactful procedure in the supply chain industry. In this blog, we will discuss and reiterate the critical techniques, cross-docking examples, and advantages it possesses in the logistics industry. With increasingly eCommerce businesses striving to exist in the competitive market, the logistics overflow is also increasing by the passing day. The primary focus of the supply chain is to remain efficient and agile. However, technological advancement has increased inventory efficiency, but it still lags in many ways. More and more logistics companies are trying to follow the cross-docking method to reduce the inventory cost as it costs less capital. This majorly means the product will reach the customer directly from the seller’s hub without getting stored in any warehouse. Cross-docking also offers various ways to optimise transportation, a major cost-effective solution for any business. ## Business Without Cross-Docking System Without a cross-docking system, the products are stored in warehouses and are not passed via distribution centres. ## What Makes It Exceptional? It reduces the warehouse cost and increases the delivery workflow and distribution process efficiency. This process can be divided into two types: 1. Pre-distribution Cross-docking 2. Post Distribution Cross-docking ## What Is Pre-Distribution Cross-Docking? The process of pre-distribution cross-docking includes unloading, arranging, and repackaging the products according to the pre-decided distribution directions. The customers are listed at the end when products leave the hub for delivering the products. ## What Is Post-Distribution Cross-Docking? In post-distribution cross-docking, arranging the products is kept on hold until names are assigned to the products. This also sheds light on the fact that this process takes longer, and so the products are kept in the distribution center for a longer period of time. The process helps the sellers make smarter and informed decisions regarding shipping, inventory, sales forecast and trends. ## What Is Cross-Docking? This is a [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) process wherein products from a manufacturing unit or supplier reach the customer directly with minimal or marginal storage time. It takes place in a distribution docking station or terminal that has minimal space for storage. Products are received at one end of this cross-dock called the inbound dock and transferred to the outbound dock. These materials are screened and sorted according to their destinations and carried to the outbound dock. ## Why Is Cross-Docking Used? Cross-docking is largely used for the products that are in high demand all year round and are shipped in large volumes. The fast-moving goods are highly benefited by cross-docking, as they need comparatively less storage time. Cross-docking is known for fueling the efficiency of warehouse operations. Cross-docking is not for all business models. However, it can prove to be highly transformative for some. ## Types Of Cross-Docking ### Manufacturing This process involves receiving products required by a manufacturing unit. Products are, and the sub-assemblies are prepared for [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/). ### Distributor In this type, items from different vendors are consolidated together and then delivered to the customers. A perfect example is the supply of automobile parts to an automobile parts dealer. ### Retail In retail cross-docking, materials are sourced from different vendors, and the collected items are delivered to retail outlets. Here the procurement is once again of two categories. The first category of goods is those that are needed daily, like groceries, fruits, vegetables, and other fast-moving [products](https://www.shiprocket.in/blog/best-selling-products-for-ecommerce/). The second category of goods is those that are required once a year; for example, a Christmas tree. This category is bought once a year and is usually not stocked. ### Transportation In this class of cross-docking, less-than-truckload shipments are combined and delivered to customers. Small packaging industries use this method. ### Opportunistic These are specific customer orders where goods are received and shipped immediately without having to store the materials. The use of storage is wholly ruled out. ## Why Opt For Cross-Docking? Cross-docking as a [supply chain process](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) is not a regular method of goods shipment. Packaged products that are required to be delivered immediately are the most popular items of this procedure of logistics. Some of the reasons favoring this process are: ### Consolidation When several smaller items need to be consolidated before delivery to the end user, cross-docking is really helpful. The cost of transportation is significantly reduced. ### Hub And Spoke Provision of a centralized site for gathering materials and then sorting similar items together before delivery to multiple destinations. Distribution is fast and cost-optimized. ### Deconsolidation Large product loads are broken down into smaller units for easier delivery to customers. ### Reduction In Cost A lesser need for [warehouse space](https://www.shiprocket.in/blog/maximize-warehouse-space-expansion-isnt-option/) for storage reduces operational cost, which ultimately gives a competitive advantage. ### No Need For Warehouse In most cases, a traditional warehouse is completely ruled out by a cross-dock facility. Not only is such a facility easier to construct, but it also provides savings concerning both fixed and variable assets. ### Reduction In Parcel Delivery Time With cross-docking, the products are screened more rapidly and efficiently. Usually, with the help of [automation](https://www.shiprocket.in/blog/inventory-management-automation/), the entire process is streamlined, which contributes to faster dispatch and delivery of parcels to the customer’s doorstep. ### Less Inventory Handling Risks A lot of risks are involved when one has to handle every single inventory that comes in and goes out of a [warehouse](https://fulfillment.shiprocket.in/warehouse-in-delhi/). With cross-docking, these are significantly reduced. ## Products Suitable For Cross-Docking You can cross-dock various kinds of products. However, some items are best suited for cross-docking. These are: - High-quality items that do not require inspections during goods receipt - Items that are perishable - Staples and groceries with constant demand - Already [packaged products](https://packaging.shiprocket.in/packaging-products) from another production plant - Promotional items that are just being launched #### Conclusion Cross-docking provides a transport optimised solution that enables an effective cost-saving solution for any business. Cross-docking is a highly effective way of reducing dependence on storerooms and warehouses. Logistics has become faster with the introduction of this procedure. To know more about effective logistics strategies, follow [Shiprocket](https://www.shiprocket.in/). --- ## https://www.shiprocket.in/blog/outsource-your-shipping/ --- title: How and When to Outsource Your Shipping? url: https://www.shiprocket.in/blog/outsource-your-shipping/ description: When you’re starting small as a product based business, you may require to do all the heavy lifting on your own. For a start-up, commercial organizations managing operations might not be difficult, but with expansion, it could become daunting. last_updated: 2023-11-01 source: webpage --- # How and When to Outsource Your Shipping? When you’re starting small as a product based business, you may require to do all the heavy lifting on your own. For a start-up, commercial organizations managing operations might not be difficult, but with expansion, it could become daunting. Moreover, taking care of everything else might not leave you with the necessary time to focus and innovate your product. From warehousing materials to storing them and eventually delivering them at the customers’ doorsteps; the entire operations might become unsustainable at some point in time. The best and most effective option would be to outsource the entire shipping or delivery option to a professional setup. Timely and trouble-free delivery are the two principal reasons for outsourcing [shipping or logistics](https://www.shiprocket.in/). ## How to outsource your shipping? Selecting an outsourcing company is not easy especially in a competitive environment, which is why you must pay attention to these factors for the best choice. **Identification of basics** – Identifying the shipping company is the most difficult task. It is essential to examine the company’s transportation fleet, its [warehousing](https://www.shiprocket.in/blog/warehouse-operations-automation-trend/), and storage infrastructure, its procurement processes, and customer service outlets. These are standard parameters of judging a logistics setup. **Checking logistic processes** – For any shipping company, its receiving of consignments, inbound inspection, and delivery schedules are critical. These need to be studied before it is actually entrusted with the task of shipping materials. **Critical review of speciality parameters** – Speciality parameters like supply chain capabilities, cost and gap analyses differentiate the leaders from the ordinary. Companies high on these parameters would presumably do a better logistics job. ## When to outsource your shipping? The following are the main factors contributing to the outsourcing of logistics operations. - **Saving on warehousing and storage space** – Storage space is mandatory for any e-commerce or offline marketing organization since deliveries need to be made promptly. Further, with multiple categories of items meant for selling, the volume of merchandise could reach an exaggerating level. Space being premium, renting a warehouse could be expensive for any commercial entity. To [reduce costs](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) and to save on space, shipping might be outsourced. - **Increasing shipping options** – Outsourcing increases shipping options by several degrees. For some destinations, road transport could be the best option, while for others airways might be the most preferred. This choice of transportation mode is best judged by a professional logistics company. Instead of juggling about the different options, it is always advisable that this task is carried out by experts. - **Gain flexibility** – With multiple delivery options, your flexibility of selecting a logistic company increases. A company X might be strong in certain territories, while another company Y could be more capable in some other territories. The flexibility of selecting a shipping company strengthens your position as a marketing concern. - **Reduction in order realization time** – Having multiple logistics options reduces delivery time and hastens the realization of payments. The time between order acceptance and payment realization gets reduced when deliveries are prompt and spontaneous. - **Saving on overhead costs** – Maintaining an exclusive team for deliveries imply additional overheads in form of salaries, social benefits, and employee insurance. These might become detrimental for any business unit particularly if it is operating at a marginal level. Increase in overhead costs is likely to impact its competitive edge. These are parameters that might help in determining when to outsource and how to select the right logistic company for outsourcing your shipping requirements. The best advice is to analyze your costs as compared to the orders you ship and weigh your options wisely for the [profitability](https://www.shiprocket.in/blog/ecommerce-shipping-and-profitability/) and growth of your business. --- ## https://www.shiprocket.in/blog/shipkaro-vs-shiprocket/ --- title: Shipkaro vs Shiprocket: A Fair Comparison of Price and Features url: https://www.shiprocket.in/blog/shipkaro-vs-shiprocket/ description: If you're an eCommerce seller and starting fresh, there are chances that you might be confused over choosing one particular courier partner for your business. In another situation, you may be stuck with your research on finding a one-stop shipping solution for your orders. last_updated: 2023-11-02 source: webpage --- # Shipkaro vs Shiprocket: A Fair Comparison of Price and Features If you're an eCommerce seller and starting fresh, there are chances that you might be confused over choosing one particular [courier partner](https://www.shiprocket.in/features/multiple-shipping-partners/) for your business. In another situation, you may be stuck with your research on finding a one-stop shipping solution for your orders. So, either you've heard about Shiprocket on your journey, have been using ShipKaro and couldn't find a satisfactory experience or want to know why Shiprocket is India’s #1 shipping solution, you're at the right place. *[Image: Comparison between price and features of ShipRocket and ShipKaro]* For people who are keen on understanding the difference between Shiprocket and ShipKaro, we bring a fair comparison of price and other features of both the platforms. You can also know why Shiprocket is the best solution for your business. ## USPs and Offerings ShipKaro and Shiprocket provide a number of [features to their customers](https://www.shiprocket.in/features/). The following table can help you compare between them. ## Plans and Pricing ### Plans Shiprocket has [four plans](https://www.shiprocket.in/pricing/). By default, your plan is Lite, until you upgrade to any of the others. ShipKaro has three plans: ### Shipping Rates The lowest [shipping rates](https://www.shiprocket.in/shipping-rate-calculator/) charged are mentioned below for 500 grams respectively. ### RTO Rates These are the charges incurred on the Shipment that is returned to the origin of the seller. ### COD Charges These processing charges are for receiving payments via the [Cash on delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) mode from the customer. ## Platform features Different features on the platform help in the smooth sailing of your orders as you ship them to your customer. Here are the platform features of Shiprocket and ShipKaro: ## Why Shiprocket? Choosing a perfect courier partner can be a difficult decision, which is why it is best recommended to consider one’s eCommerce shipping requirements. Each of the [couriers](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) have their specific reach and features, however, a few additional features can help your business gain an extra edge in the cutthroat market competition. We believe that the fair comparison between ShipKaro and Shiprocket will help you decide the best courier for your business. Moreover, some of the additional benefits of these platforms mentioned below will simplify the decision-making process for you. Shiprocket’s unique features will not just offer you a comprehensive choice of pricing for shipping your products but also make your shipping process a hassle-free experience. ### Shiprocket’s CORE (Courier Recommendation Engine) The courier recommendation engine of Shiprocket solves one of the most crucial problems of eCommerce store owners, which is the paradox of choosing the best courier partners as per your requirement. To address this, the Shiprocket allows sellers to set their courier priority such as cheapest, top rated etc. Based on order pickup location, shipping metrics like delivery performance, cost, [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) pickup performance & COD Remittance, CORE displays the top carriers for your shipping priority. The self-learning algorithms in CORE also help in reducing the shipping returns and ensure timely delivery of your packages. *[Image: Screenshot of Shiprocket's CORE]* ## Inside the Shiprocket Dashboard ### Non-Delivery & RTO manager The dashboard of Shiprocket is easy to understand, with multiple functionalities all under one roof. You can also view the overall performance of your business in the dashboard and implement key strategies specific to your key metrics. The NDR Panel in Shiprocket is real-time and assists your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) by tracking down the non-delivered shipments so that you don’t lose track of anything. These reports are also sent to you on your email. The reverse pickups can also be generated easily from the panel at much-reduced rates and easy printing of labels. ### Reconciliation Log & Shipment Tracking Shiprocket allows you some advanced features that will help you track your shipments within seconds and manage any discrepancies without any delay. Put differently, you can keep a track of every single rupee that you spend on Shiprocket. ### Real-time Rate Calculator One of the most unique features of Shiprocket is the rate calculator which lets you get an [estimate of your shipping cost](https://www.shiprocket.in/shipping-rate-calculator/) prior to shipping. All you require to enter is the shipping weight and delivery pin code of the destination and you will get the estimated cost within seconds. ### Analytics and Reports Analytics and Reporting at Shiprocket are there to help you make well-informed decisions and grow your eCommerce business exponentially. The analytical reports in Shiprocket are based on: - Shipping Inventory - Order & shipment report - COD and Revenue - Credit, shipping bill report - Average Shipping cost etc ### Unmatched Consumer Experience & Convenient Notifications At Shiprocket, you get easy notifications directly in your mobile application and inbox. The customer interaction with the platform is superior and supported by an experienced team. - Reduced efforts for order tracking - Rapid notifications through SMS and emails. - Easier pick-ups for return orders - Widest reach for [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) orders These reasons will help you make a smart decision about your logistics partner and choose to grow your business. Furthermore, shipping your products via Shiprocket will provide you with additional opportunities to capitalize your shipping expenses and make the most out of it for your customer. --- ## https://www.shiprocket.in/blog/e-commerce-shipping-software/ --- title: E-commerce Shipping Software Selection: A Comprehensive Guide url: https://www.shiprocket.in/blog/e-commerce-shipping-software/ description: Are you just starting out with your e-commerce store? We’re sure you understand the struggle and hard work endured while making sure your product reaches the user in perfect format. last_updated: 2023-10-11 source: webpage --- # A Starter’s Guide For Choosing The Right E-commerce Shipping Software **Why a shipping software?** Are you just starting out with your e-commerce store? We’re sure you understand the struggle and hard work endured while making sure your product reaches the user in perfect format. Yes, you’ve [packaged your product](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) perfectly as required and now want to ship this package to the user! With a shipping software, you can easily automate the entire shipping process right from receiving the order, assigning an AWB, printing the label, and handing it over to a courier executive. Upon doing your research and groundwork, you decide to use [shipping software](https://www.shiprocket.in/) for your e-commerce business. You go looking for one and you are surrounded by a plethora of options starting right from independent companies to courier aggregators. Now, as you have just started, how would you know how to choose the right software for your business? Leave alone right, on what basis will you make your choice? Hence, keep reading to know [what are the features](https://www.shiprocket.in/features/) you look out for when making a choice for your shipping software! To make it easier, here are the questions you must ask yourself before signing up with any shipping software. *[Image: Shipping automation and software]* 1. **What is their pin code reach?** When you’re looking to ship across India, the pin code reach is the most important factor to make your choice. Since India is a vast country with many pin codes all across, you must ensure that the software caters to all these pin codes. Only then you can tap your entire market. If you opt for a courier aggregator, you must make sure that their coverage is panned India. 2. **What are the shipping rates they offer?** When opting for a shipping software, the shipping rates need to be reasonable as you will not have the chance to physically negotiate with any single entity. Therefore, you must opt for a software that offers you [shipping at discounted rates](https://www.shiprocket.in/features/discounted-shipping-rates/). Also, if they are already discounted then you don’t need to devote any extra time for bargaining. You can also ask for an additional discount based on your volume of shipments. 3. **Do they offer international shipping?** With an ever-growing e-commerce market, [international shipping](https://www.shiprocket.in/global-shipping/) is not something you must hold back only because you don’t have the right solution. As international trade is much easier now, you can easily tap an audience for your products overseas and with government schemes like IMES and other benefits every seller must seize the opportunity. So, your software must provide international shipping so that you can opt for it even if you plan on expanding later. 4. **Can I ship with multiple courier partners?** Imagine having the option of sending your products through a courier company that is the best in that pin code area. Yes, that is precisely why your software must give you the option of shipping through different [courier partners](https://www.shiprocket.in/blog/best-domestic-courier-services-in-india/). This way you are not committed to just one carrier service and can make the right choice for your customers. 5. **Can I calculate and estimate my shipping rates?** What if you’re interested in shipping a product from Delhi to Kochi but not sure if you can afford it? Or if your customer wants to know an estimate of the price and you don’t have a definite amount because the shipping rate is not certain? For such cases, [a rate calculator](https://www.shiprocket.in/shipping-rate-calculator/) is what will save the day. Therefore, look for a platform that offers a built-in rate calculator to help make the right decisions and prevent you from incurring any extra cost. 6. **Do they offer bulk shipping?** If you are a wholesaler then yes bulk shipping is an important aspect of your business. And just spending time arranging for a bulk shipment can be a liability. Your shipping software must be able to process bulk orders within clicks and also be able to print labels and manifests at once. 7. **Will I be able to integrate my website or marketplace with the platform?** If you’re selling online, you will be using a platform to do so. Could be a marketplace like Amazon or a website developed on Shopify. But any which way, you will be getting orders through them. Your software must provide you with the option of [syncing your selling platform](https://www.shiprocket.in/channel-integrations/) with the software so that you can directly import orders and process them directly. If this is absent, you will have to manually import each order and then practice making it an even more cumbersome process for your business and its growth. 8. **Will I be provided with an API access?** If your business is very particular about its shipping requirements, then your software must offer you [access to APIs](https://www.shiprocket.in/features/api-integeration/). 9. **How much will I need to pay for accessing and using the platform?** The cost of the platform and the services must be laid out upfront. Ideally, you must be given the choice to choose from [different plans](https://www.shiprocket.in/pricing/) that best suit your need. 10. **In what sizes can I print my labels?** Your shipping software must offer you at least two options of [label sizes](https://www.shiprocket.in/features/print-courier-labels/). They must also let you print the labels on thermal paper. 11. **Do they cater to return orders?** Return orders and charges also make up a huge deal for your shipments. Thus, the shipping solution must provide an RTO management system to properly organize and maintain return orders. The prices must be discounted. If they’re cheaper than forward rates then it will save you a big deal of money. 12. **Does the software provide you with data and analytics?** You may be shipping 100 orders in a day but how do you keep track? How many customers have received the orders, how many orders were dispatched in a day and similar numbers need to be accessed time and again? Also, information like the time taken for parcels to deliver, the number of undelivered orders, synced orders etc needs to be accessed for faster and more refined decision making. Thus, a software that displays all is a must! 13. **Is the software scalable?** What if you are a small firm right now but have plans for expansion in the future? Will your shipping software support this? It is imperative that your software accommodate the change of your business scale and can be shifted from a one-person use to an enterprise level. Hence, always be watchful of the fact that your shipping software is more forward than your business! 14. **How good is the information technology?** You may need features like [end-to-end tracking](https://www.shiprocket.in/features/track-your-orders/) for your customers, message updates for yourself about delivery, label generation, non-delivery reports, Cash on delivery remittance and many other such features that require automation. Make sure you are aware that your shipping software provides you with the best automation there is to offer. 15. **What about customer service?** Are they available to clarify your queries whenever you have any? Will the shipping software provider make sure your software runs smoothly at all times? If yes, they’re the right deal! Keep in mind these factors and be rest assured to choose the [perfect shipping solution](https://app.shiprocket.in/register) for your e-commerce business! May the shipping lords always be in your favour! --- ## https://www.shiprocket.in/blog/magento-extensions-for-ecommerce/ --- title: Best Magento Extensions For Your eCommerce Store - Shiprocket url: https://www.shiprocket.in/blog/magento-extensions-for-ecommerce/ description: Started an e-commerce store or looking forward to building one, using Magento 2.0? Well, It’s a great platform to do so. last_updated: 2023-11-02 source: webpage --- # 7 Magento Extensions You Need To Add To Your Store Right Away! Started an e-commerce store or looking forward to building one, using Magento 2.0? Well, It’s a great platform to do so. Magento is one of the leading platforms you have, to make an [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) website. With over 250,000 sellers using Magento to sell, you can definitely rely on it to come up with a stunning website. Till date, Magento has over 3000 extensions in its marketplace, various themes and a team of recognised partners. But 3000 extensions! A huge number, isn’t it? We understand it is a huge task to decide which Magento extensions are best suited for your e-commerce store. To help you choose the best ones, we have come up with a list of Magento extensions to make things easier for you! ## 1) Nosto Personalization *[Image: Nosto Personalization]* Do you wish to optimise your marketing strategy by keeping the user in the loop at all times? If yes, then Nosto is the perfect extension for you! It analyzes various data points on your website and gives you a chance to run powerful multi-channel marketing campaigns, without having any IT resource at your disposal. Nosto seamlessly combines big data and various algorithms to devise the best products and offers for each customer. You get to see this through a deep analysis of their minute by minute behaviour. ## [2) ShipRocket](https://marketplace.magento.com/shiprocket-app.html) *[Image: ShipRocket]* Every e-commerce store deserves a [shipping software](https://www.shiprocket.in/) that can automate shipping functions. ShipRocket does just that! With a provision to ship with [13+ courier partners](https://www.shiprocket.in/carrier-integrations/), you can ship across 26000+ pin codes within a few clicks. Not just this, you also get label generation, bulk shipping and many other features that can definitely make shipping and logistics a simpler task for you. ## 3) Ajax Layered Navigation *[Image: Ajax Layered Navigation]* What is an e-commerce website without sorted navigation? Nobody likes scrolling through multiple options and then find the perfect match. Thus, Ajax layered navigation adds those filters and blocks wherever required, making the user experience of your website highly enhanced. It offers options like price slider, mobile attribute selection and expands/collapse filters to improve the experience and interface for the buyer which in turn [increases sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/)! ## 4) Google Analytics Enhanced Ecommerce *[Image: Google Analytics Enhanced Ecommerce]* You can track almost all the activity on your website using the Google Analytics Enhanced Ecommerce extension which works using Google Tag Manager. This allows you to track impressions, clicks, detail impressions and promotion impressions to keep a track on every step like checkout, refund, purchases etc. With the Google Analytics enhanced e-commerce extension, you can track a large number of metrics and improve your website accordingly, making it a commendable tool for data and analytics. ## 5) Pixlee *[Image: Pixlee]* To make your e-commerce store a visual treat along with some smart analytics, you have Pixlee. Pixlee is a content marketing platform, whose extension lets you identify and create content visuals, manage photo permissions followed by integration into the website, thereby improving customer experience. As a Magento seller, you can display a shopping gallery with real customer photos and create a near-to-real shopping experience for your users. The pre-built integration allows you to deploy user-generated content to increase conversion, orders and engagement. ## 6) LiveChat *[Image: LiveChat]* Customer support is an integral part of any online venture. Therefore, your e-commerce website needs this LiveChat extension to carry out support related communication. Using this extension, you can easily place a live chat window on all your website pages including the checkout page. You can generate tickets, track goals, sales and other important metrics to monitor your website and also solve consumer issues. ## 7) Braintree Payments *[Image: Braintree Payments]* What is an e-commerce website without a payment gateway? Braintree is a payment gateway that can process your payments, increase business opportunities and revenue growth. It is a PayPal service that is capable of conducting payments via Apple Pay, Google Pay, credit, debit cards and various other methods. Braintree offers a simple and seamless method for merchants to process payments in a safe and secure manner. Do install these extensions to make your Magento experience better than ever! Happy Selling! --- ## https://www.shiprocket.in/blog/ecommerce-shipping-policy/ ```markdown --- title: Shipping Policy: Ultimate E-commerce Seller's Guide - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-shipping-policy/ description: A shipping policy explains various aspects of shipping like delivery timeframes, costs, delays etc. to your customers. Know everything here. last_updated: 2023-11-01 source: webpage --- # Shipping Policy for eCommerce: An Ultimate Guide Your shipping policy can make or break your sale. Here’s how to create an ultimate [eCommerce shipping policy](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/) for your business: - Provide transparent delivery timelines - Keep your customers informed in case there’s any delay - Clearly mention whether you provide free shipping or charge for it - Allow customers to track their orders and send live updates - Offer same-day & next-day delivery options - Ensure easy returns and quick refunds - Display your courier partners upfront According to recent market research, nearly 80% of the online shoppers consider information such as shipping speed and costs, as primary requirements for making a purchase. A shipping policy, therefore, explains various aspects of shipping such as delivery timeframes, costs, delays etc. to your customers. ## What is a Shipping Policy? A shipping policy is a description of how you [ship your products to your customer](https://www.shiprocket.in/). The policy must include a variety of parameters that can be helpful to the buyers and demonstrate the transparency of your business. Shipping policies have the immense power to establish your reputation as a concrete brand in the market and in the eyes of your customer. If you’re wondering about the whereabouts of a shipping policy, you’re at the right place. ## Why do you need a shipping policy for your business? A shipping policy page on your website can help you establish a clear communication with your customer. The normal rushing down the funnel process goes smoothly as the shopper comes to your website, picks a few products, adds them to the cart and proceeds to the payment. However, as the buyer reaches the end of the purchase, certain neglected factors about your refund policy, exchange information, [shipping delays](https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/) etc. can vandalize your shopping experience. Remember that the customers love transparency when it comes to successfully completing a purchase online. No matter if you’re a small business owner or a well-established entrepreneur if you’ve been depriving your business of a shipping policy, you’ve been missing out on more than a couple of crucial elements for your business. - A shipping policy helps in building trust in your brand. - Decreases the rate of cart abandonment due to unexpected shipping costs. - Reduces the resources spent in handling queries, by answering them upfront - Helps in closing more sales But, if you’re planning to rush into putting up that shipping policy on your website, beware of the common mistakes that can do more harm than good to your existing customer trust and revenues. ## What not to do? You need to make sure you do not make these common mistakes: - **Avoid the ‘Copy and Paste’ technique:** Yes, never ever try to copy-paste some policy that you found on the internet and belongs to some other brand. - **Reserve the scary for Halloween:** Do not add scary elements such as ‘must’, ‘we shall not hold any responsibility, ‘asap’, ‘not our concern’, ‘you are required’ etc. in your policy. Remember the idea behind is to make it easy for the customers, not scare them. - **Simplicity is the best policy:** Make your shipping policy simple, short and easy to understand. Use plain English, rather than fancy or rarely used terms. ## Characteristics of a Concrete eCommerce Shipping Policy: A well-conceptualized shipping policy must include the following elements: - **Delivery Timeframes:** Do not forget to mention the number of business days it will take you to deliver a product to the customer. - **Handling time:** Write about the handling time that the seller will take to dispatch the products or in case the product needs to be stitched and shipped on order, specify it on your policy page. - **Possible delays:** Informing your customers about any possible delay that their order may take during [peak seasons](https://www.shiprocket.in/blog/how-to-sell-more-during-the-holiday-season/) or because of international clearance etc. will prepare them in advance for such situations. - **Pricing:** Specify whether you offer free shipping or flat rate shipping. The best practice is to present your shipping rates in a tabular form. - **Warranty information:** If you offer any warranty on your products, don’t miss out on flaunting it in your shipping policy. - **Tracking:** Again a basic element, but make sure you mention how often you send notifications to your customer and where can they track their orders. - **Returns and Exchanges:** If you ask your customer to self-ship the products for exchange or return, add returns and exchanges in your shipping policy. - **Shipping service:** Your business might be offering one-day delivery, [express shipping](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/) or prime delivery for your products. Make sure you specify whether express shipping refers to 2-hour delivery or next day delivery by 11 am. - **International shipping:** If you [ship to international locations](https://www.shiprocket.in/global-shipping/), specify the countries and couriers that you use for the job. - **Restrictions:** Above all, make sure you mention the restrictions, such as the inability to ship to some pin codes or some products that take additional precautions and time to be delivered. Best Shipping policy examples for eCommerce Business: All geared up for creating your eCommerce shipping policy? Here are the best examples that will motivate you: - **Amazon:** *[Image: Amazon's shipping policy for ecommerce]* [Amazon’s](https://www.shiprocket.in/amazon-self-ship/) policy is rightly structured and displays concise and necessary information for the customer. It is divided into categories and is much easier to understand from a glance. - **FedEx:** *[Image: FedEx's shipping policy for ecommerce]* FedEx’s policy is simple and has its services incorporated in well-segmented columns. So, if you want to ship dangerous goods with them, you can learn about all essentials related to it under one column. The whole idea is to not miss out on some extra opportunities in your business. Since a good shipping policy can help you establish trust in your brand, make sure you get the best out of it by incorporating every aspect of it on your website. Thus, deliver happiness as you [deliver your products](https://www.shiprocket.in/blog/ship-products-from-home-india/). ``` --- ## https://www.shiprocket.in/blog/ecommerce-marketing-strategies/ --- title: 12 Effective eCommerce Marketing Strategies You Need To Implement Today! url: https://www.shiprocket.in/blog/ecommerce-marketing-strategies/ description: Have you just set up an eCommerce store? Wondering where your buyers are? With a highly competitive and ever-growing eCommerce space, it is essential you position your brand smartly among your target audience. last_updated: 2023-11-02 source: webpage --- # 12 Effective eCommerce Marketing Strategies You Need To Implement Today! Have you just set up an [eCommerce store](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/)? Wondering where your buyers are? With a highly competitive and ever-growing eCommerce space, it is essential you position your brand smartly among your target audience. But how? As a seller, it is imperative to understand that there is no one way to go about it. You have to follow various strategies to make sure your brand can stand out from your competitors. Thus, in this guide we talk about various methods that can be adopted by you to improve the positioning of your eCommerce brand in the digital space, ultimately leading to [increased sales](https://www.shiprocket.in/blog/multichannel-selling/) and improved customer relationships. ## What Are eCommerce Marketing Strategies? This question is probably the first thing that arises in your mind. Ever tried to reach a particular goal by deploying various ideas in a planned manner? That is a strategy. Similarly, an eCommerce marketing strategy is the process of executing ideas to engage more customers and increase sales. This way you are improving the brand’s visibility and attracting more users to your eCommerce store. Therefore, these strategies are a path for you to educate more users about your brand and convert them into buyers for your store. Here are a few marketing strategies that can help you kick start your journey towards [improved sales and growth](https://www.shiprocket.in/blog/boost-ecommerce-sales/). ### Optimize Your Website **UI & UX** We can never stress enough on this point. It is a crucial parameter for you to begin any marketing practice. As your website is the first impression of your brand, it is imperative that it looks attractive. Thus, focus on the interface of your site. The color combinations chosen must be subtle. Do not incorporate any flashy colors to make your website look more appealing as they may look catchy but can be very disturbing to the eyes at times. Make sure the user is easily able to navigate to whichever product he wants. The flow of the website must be uncomplicated to a point where the customer can easily navigate from one page to another, without any hindrance. Your website will have a lot of pages owing to the various products. Therefore, you have to make sure you update the [product pages](https://www.shiprocket.in/blog/product-page-optimization/) regularly and ensure no link to the pages is broken. Moreover, sort the products into relevant categories and subcategories. Following this, establish a proper link channel between these product pages and the home page. **Enhance Product Images** The images you display, speak volumes about your product. They must be of superior quality to give the customer a clear idea of what they are buying. If the product images are unclear or of low quality, the consumer derives a similar sense of the product. **Enhance Product Descriptions** The [product descriptions](https://www.shiprocket.in/blog/product-descriptions/) mentioned must be inclusive of relevant keywords, product functions, its advantages, uses and how to make use of it in everyday life. As your product description is the only solid sales pitch you can give to your customer, make sure you list out as many pointers about your product as possible. Furthermore, position the description neatly and understandably. Something which connects with the requirement of the buyer. **Seamless Checkout Procedure** The checkout process is something most businesses ignore. A complicated checkout process is what causes most cart abandonment. Thus, ensure a smooth process from when the buyer adds a product to his cart up to when he checks out. If it is necessary for the user to sign up before making any purchase, make sure he signs up earlier. If you place the sign-up CTA when the user reaches the checkout stage, it will undoubtedly lead to [cart abandonment](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/). Do not place any additional pop-ups, side banners or CTAs on the checkout page. These act as distractions and can lead to a potential abandonment if the customer does not find the process seamless. [Read more about apps you must have for your Shopify store](https://www.shiprocket.in/blog/shopify-apps-for-ecommerce/) ### Content Marketing As a famous saying goes, ‘Your content is king’. In today’s scenario, content marketing has the potential to attract a large number of users to your site. By providing original content, you are continuously feeding information that can be helpful to them. [Content marketing](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) refers to the process of creating and promoting content in the form of blogs, images, infographics, videos, gifs, etc. Almost 84% millennials don’t trust traditional ads. Content is what drives their decisions. Therefore, people look for original content and expect brands to do more with it. You can start by providing tips, how-to videos about your products and even methods to use it in daily lives. For instance, if yours is an apparel brand, you can make content on how to style your products, different looks you can create with one piece, suitable outfits for various occasions and so on. Similarly, if yours is a home appliance store you can create content around any newly launched products, how to use appliances, various tasks that can be done by an appliance, etc. But as the [Pareto principle](https://www.forbes.com/sites/davelavinsky/2014/01/20/pareto-principle-how-to-use-it-to-dramatically-grow-your-business/#246195ad1259) says, 80% of the content must be informational and only 20% promotional. Only then will the user feel the need to understand more about your product. Forest Essentials, a skin care and beauty brand, is an excellent example for content marketing. They have a blog section on their website which they update regularly, talking about various Ayurveda therapies, techniques to improve the skin, etc. Also, they consistently post on all their social channels such as Facebook and [Instagram](https://www.shiprocket.in/blog/instagram-hashtags-for-likes/) talking about skincare therapies, recent products, uses of each product, skincare routines, etc. The fact that they provide unique content to the users regularly, more users connect with them and make purchases through their store. ### Email Marketing E-mail marketing is another way to keep your user in contact with your brand. It is a super effective marketing strategy as it still influences the consumer and convinces them to return to your store. Thus, creating an automated set of e-mails is a good idea to keep the [customer](https://www.shiprocket.in/customers/) informed about your brand at various steps of their journey with you. **Build Your Email List** For a start, it is vital to collect e-mail addresses from your users. It is evident that you will already have the email addresses of your buyers who have already made purchases, but for users who are still browsing, it is essential you collect their e-mail addresses too. An excellent way to capture email addresses is with a pop-up to sign-up. You can also offer a discount or a deal upon sign-up. Incorporate a sign-up option at the end of your blog posts. This way, if a user is interested, they can sign-up easily and begin shopping hassle-free. You may even put up a giveaway on your social channels and offer the buyers a chance to win a gift. Many users register with their email ids to participate, and you can quickly build your list. **Sending Time Optimization** Segregate your campaigns according to your audience. It will be futile to send emails related to re-buying of [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) when a user has made no purchase yet. Therefore, the initial step must be to segregate the users based on their time and activity on your site. You can send e-mails to various instances, for example: - Send a welcome e-mail when a user signs up - A reminder when they leave a product in their wish list - A reminder when they leave products in their cart - New blogs and products via monthly newsletters - Every time you run a new offer on your website - Offers and ideas during the holiday and festive season - Best wishes along with ongoing offers on any special occasion like independence day, Rakhi, etc. **Email Content** The content you send across via emails must be short and crisp. It must be an equal blend of images and text. Only then will you be able to engage with the user. Here are a few examples of content pieces that you can send out. - Recent blogs - On-going offers - New videos - Information about new or upcoming products ### Social Media Marketing Social media is by far the strongest platform available for almost every business. If you want to tell people about your brand, then social media is something you must explore. *In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014* For starters, form your business pages on Facebook, Instagram. Also, set up a profile on Pinterest to showcase your products. A YouTube channel is a great way to promote audiovisual content which your brand produces. Along with this, you can also post actively on [Facebook groups](https://www.shiprocket.in/blog/facebook-groups-ecommerce/) to make the audience aware about your brand and help them purchase from you or at least consider doing so. Social Media channels are a great method to connect directly with your target audience. They provide you with a medium to interact with your buyers and also gain rich insights which can help you make improvements to your products/marketing. **What to Post on Social Channels?** Your [social media strategy](https://www.shiprocket.in/blog/social-media-selling-platforms/) must be in sync with your content marketing strategy. The content you post should also be 80% informational and 20% promotional. Also, communicate with your buyers via social media. Take time to reply to any comments, queries, etc. personally. Even respond to private messages that you receive. It helps establish a trust that your brand is genuine does make an effort to reach out! Here are a few ideas for what to post on social media: - Any recent blogs - Images of any new launches - Video content like tips and tricks, how-to videos, etc. - Polls about any new product/feature - Giveaways on special occasions You must post regularly, in fact, every day on these mediums. The purpose is to engage as many users possible, so they may convert and move higher in the conversion funnel. ### Search Engine Optimization With the amount of competition in the market currently, it is essential that you optimize your site for search engines. Only then will your efforts pay off in the right manner. It is now the most powerful way to drive maximum organic, unpaid traffic to your website. Though [SEO](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) does not thrive on immediate results, it is necessary for maintaining your website’s consistency on search engines. So how do you proceed with SEO activities? There are numerous techniques to do so. Some of them include **On-Page Optimization** **Content Originality and Relevance** Maintain content freshness by continuously updating your product and landing pages. Ensure your content is relevant to today’s market and also make sure no duplicate content is present on any page. The material you present must contain relevant keywords in the headings and text, internal links and appropriate visuals. If you are on track with your content, your visibility and ranking on Google will be consistent, and there will be a boost in traffic. **Create New Web Pages** Creating new web pages also helps [boost traffic and ranking](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/). You can do so by including new pages for new products or writing blog posts at regular intervals. These again must contain keywords and any links wherever required. Use tools such as SEO Manager to analyze the right length and keywords as are necessary for your pages. **Off-Page Optimization** **Guest Posting** You can send out your blogs to various websites and editors with a broad base of readers. Once published, this helps engage more [customers](https://www.shiprocket.in/customers/) and bring them to your site. It is a great way to acquire new users. The only caution you need to maintain is posting on websites which have a high authority and quality to attract quality and interested users. **Image SEO** You can share relevant images on photo sharing websites like Flickr and Pinterest to educate users and lead them to your site. **Social Shopping Network** List your products on shopping networks like Google product search, Yahoo online shopping, and other shopping network sites. It also helps you get users to your websites following links and quality images. There are various other SEO techniques like Answer submissions, social bookmarking, etc. That can help you rise the search engine ladder. Always be up to date with the SEO trends as they are continually evolving with changing norms and technology. ### Paid Marketing Paid marketing is a slightly reliable form of marketing as it gives you added opportunity to show your brand. Thus, if you have the funds, it is a good idea to invest in these as the visibility is slightly more and the results can be better. Today, there are three popular paid marketing options for [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). **Google Ads or PPC ads** Pay per click(PPC) advertisements are the ones which appear on search engines when you search for any term. In a nutshell, these are advertisements shown in search engines and social media websites. Hence, if an individual clicks the ad, he is taken to your site and then you are charged a fee. [Google Ads](https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/) can be a complicated process. Make sure you have proper knowledge before getting into it. Else, you can always hire somebody experienced to do this rather than losing out on the money. The advantage of PPC ads is that once you are generating the right return on investment, you can always increase your spends per ad when you want. **Facebook and Instagram Ads and Post Boost** These are another way to advertise your brand. Facebook and Instagram ads study users by age, demographics, and intent and then present them with your ads. A great trick to acquire new customers. You get to create a single image, video and carousel ads with catchy images, text, and videos which match the guidelines laid down. These ads are charged by impressions, which implies the number of times an ad is displayed and the recently introduced cost per click which is similar to PPC. You can also boost your posts on both platforms for increased engagement and vast reach. You can choose your audience and goals for each advertisement to drive maximum users to your site. For instance, if you want to reach out and increase awareness, you can set that as a goal and proceed with the ad accordingly. ### Push Notifications Push notifications are an effective method to keep your users hooked to your website and mobile application. They are short messages that can be used to give users updates about any new offers or any new post you put out on your app. They may seem pointless but can drive a lot of traffic as they can be the point of communication for customers at shorter intervals. Make sure you analyze your mobile app/website to see the activities and timing of your users and segregate them and form push notifications for the same. Beware that spamming the user with push notifications will also lead to repulsion and driving away of customers. ### VR Technologies Technology is evolving and so should you! Virtual Reality and Augmented Reality are the stepping stones to a new era of [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). Thus, you shall also try and invest in these trends. AR technologies mean giving the user experience of shopping in a real store. Such options like virtual try-on is a form of AR. Some examples include: - The Lakme Makeup Pro app offers the opportunity to see how makeup would look on your face in real time. You can try different shades of foundation, lipsticks, and blush. - You can try frames on a 3D image on the Lenskart app and see how different spectacle frames would look on your face. ### Affiliate Marketing Affiliate marketing refers to the process of letting other people market your product and paying them a share of every sale you generate. It is a tried and tested method for [increasing sales](https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/) as there are many bloggers, YouTubers and social media icons out there with a huge fan base. They can easily promote your products among their fans and earn some profits while you make terrific sales. A win-win situation for both! Not just bloggers, there are people with Facebook groups which have lakh of members. Even they can help generate the right amount of sales for your products. You will need to provide the individual with a link that contains Unique Tracking Metrics (UTMs) which will track. The affiliate will then post this link to their audience via blogs, posts, etc. and you can follow how many users make it to your website and make a purchase. The profit sharing can vary from individual to individual based on what they have to offer. It can start from anything like 5% and even extend up to 50% of the sales margin. It is up to you to set boundaries and negotiate accordingly. ### Display Advertising Display advertising refers to banners, sidebars and other visual advertisements which are visible when we surf different websites. These kinds of display ads are run using ad networks such as Google display networks. These are excellent for attracting the attention of users to the brand when are on the internet looking for something different but similar. For example, an individual is reading about diabetes and comes across a display ad of your store which offers diabetes medicines at 50% discount. There is a good chance he/she will navigate to your site and make a purchase. These are also brilliant for retargeting users who might have viewed your store or something similar but decided to come back later. Therefore, it is a good idea to invest in these advertisements and reach out to a large pool of users. ” [A study by Wordstream](https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-display-network/google-adwords-conversion-rate-averages-by-industry-infographic/) found that e-commerce retailers have the highest click-through rate out of all industries at 5.23%, with an average conversion rate of 3.58%. ” ### Strategic Collaborations and Partnerships Brand collaboration and partnership is slowly catching pace. It is a smart tactic to engage with buyers of an already established brand and introduce them to your products. Collaborations can be of various kinds: **Influencer Marketing** Influencer [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) is the new trend in the market. Many brands are collaborating with influencers of their niche to reach out to their followers. It has many advantages: - Most young shoppers like to see reviews of people other than celebrities or known faces. Thus, they rush to see what these young individuals have to say. Therefore, --- ## https://www.shiprocket.in/blog/amazon-self-ship-vs-easy-ship/ --- title: Amazon Self-Ship vs Amazon Easy-Ship: A Comparison - Shiprocket url: https://www.shiprocket.in/blog/amazon-self-ship-vs-easy-ship/ description: Learn the difference between Amazon Self-Ship and Easy-Ship and find out which one is best for your business on Shiprocket. Stay informed and make informed decisions for your e-commerce business today! last_updated: 2023-11-02 source: webpage --- # Amazon Self Ship Vs Amazon Easy Ship – Choose The Best For Your Business Amazon marketplace is currently the best platform for sellers. With its flexible plans, user-friendly interface, and easy to navigate the platform, you can quickly get started and start making sales almost instantly. For sellers already selling on Amazon, you are aware of their seamless services. The only dilemma you face is which shipping and fulfillment model to choose to make sure your store doesn’t fall back. Amazon offers the following shipping and fulfillment models: ## 1) Fulfilled by Amazon (FBA) You can stock your entire inventory at an Amazon fulfillment center or warehouse and [ship with Amazon using FBA](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/). Amazon packs, labels, and ships your orders directly to the customer. ## 2) Amazon Easy Ship [Using the Amazon Easy Ship service](https://www.shiprocket.in/blog/amazon-easy-ship-pros-and-cons/) you can opt for shipping with Amazon. Ship via Amazon’s shipping network and manage your inventory yourself. This way, you handle orders, packaging, and labeling while Amazon assists you with shipping! ## 3) Amazon Self Ship In this service, you are the master of your shipping. You only procure orders from Amazon, and the rest is your work! Pack, label and ship it your way with courier partner(s) of your choice. As an independent seller who has not opted for FBA, your dilemma lies in choosing between Easy Ship and [Self Ship](https://www.shiprocket.in/amazon-self-ship/). ## Why is Amazon Self Ship a better option than Amazon Easy Ship? Many reasons support why Self Ship is any day a better option. To begin with, once you ship yourself, you are in charge of your shipments. You do not have to rely on anyone’s approval, any pre-specified norms and you can also experiment with cheaper and uncomplicated options. Moreover, there is always a window to try out cheaper options and maintain sync with your inventory. [Easy ship](https://www.shiprocket.in/amazon-easy-ship/) rates are high, and there are many options available today, you can look for opportunities that help you manage your stocks and also ship orders at the same time. There are times when you do not want to opt for cash on delivery. For such cases, Self Ship is the best option. You can conduct sales using prepaid payment. Also, you have the choice to accept or reject returns. A win-win situation for you! Furthermore, you can keep track of your inventory without any hassle while you ship orders at a faster pace. Just because you sell with Amazon, doesn’t mean you stop selling on other marketplaces/channels. Automated shipping software like [Shiprocket](https://www.shiprocket.in), is an excellent platform for when you opt for Self Ship. ## Why Shiprocket? Shiprocket offers you [many features](https://www.shiprocket.in/features/) that will suit your Self Ship business needs most appropriately! ### Courier Integration You have the choice to choose from over 15+ courier partners like Bluedart, FedEx, Delhivery, and others. Choose the most suitable partner for each shipment! ### Wide Reach Ship across 27000+ pin codes in India and 220+ countries* across the world with just a few clicks. ### Discounted Rates Shipping starts for as low as Rs. 23/500g! Now you don’t need to negotiate for the best bargain. ### Channel Integration Manage your marketplace inventories from Amazon, [Shopify](https://www.shiprocket.in/channel-integrations/shopify/), etc and process all your orders from one place. Further, with catalog management and sync, you can sync your stocks from all your channels without opting for synchronizing your master catalog. ### Cheaper RTO Than Forward Shipments Now pay less for your return shipments as compared to forward shipments. Tracking and accommodating return orders has never been easier. ### Courier Recommendation Engine To top it off, Shiprocket offers an ML-based Courier Recommendation Engine (CORE). CORE recommends the best courier partner based on your needs. First, put in your requirements following which, the courier recommendation engine will display the best [courier partners](https://www.shiprocket.in/carrier-integrations/) available for your condition. Make a choice that best supports your business and offers you top-notch services for your [eCommerce venture](https://www.shiprocket.in/blog/start-e-commerce-business-india/)! ## FAQs (Frequently Asked Questions) **Can I change Amazon self-ship to Amazon easy ship?** Yes, you can change it anytime from the account settings. **Can I ship Amazon orders with Shiprocket?** Yes, you can ship all your orders with Shiprocket to 29,000 pin codes and 220+ countries. **Can I integrate my Amazon seller account with Shiprocket?** Yes, you can integrate your Amazon seller account with Shiprocket by following these simple [steps](https://www.shiprocket.in/blog/how-to-integrate-your-amazon-seller-account-with-shiprocket/). **Is Shiprocket a paid service?** Using the Shiprocket platform is free of cost. You can create a free account, recharge your wallet, and ship orders. --- ## https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/ --- title: Selling on Website vs Marketplace: A Comparison by Shiprocket url: https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/ description: You’ve also decided your target audience and market. But it all comes down to one thing- Where to sell? Know all about it here. last_updated: 2023-11-24 source: webpage --- # Selling on Ecommerce Website vs Marketplace: Which’s Better for Your Business? You’ve got your suppliers in place and inventory at hand. You’ve also decided your target audience and market. But it all comes down to one thing- Where to sell? Choosing a platform such as a marketplace or a website for selling is frequently asked yet one of the most challenging questions to answer. It depends on your budget and a lot of other factors. But, don’t worry, we’re not leaving you stranded in this dilemma of choice. Here is a complete guide that will help you decide what’s profitable for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/)– selling on a marketplace or selling on an individual website. ## Marketplace Selling If you’re deciding to sell on a marketplace, you must know its fundamental job. A marketplace is a platform or a third party site that lists products from different sellers across different categories. So, when [buyers come to a marketplace like Amazon](https://www.shiprocket.in/blog/selling-on-amazon/), eBay, Facebook etc. they look for a product and purchase it irrespective of which seller is selling it. They analyze factors such as price, reputation, reviews etc. but it’s the reputation of the marketplace why they are shopping. ### Pros of selling on a marketplace #### Prepare to sell at the Lowest investment [Selling on a marketplace](https://www.shiprocket.in/blog/how-to-start-selling-on-amazon/) requires much lower maintenance and set up costs as compared to an individual website. For example, you’ll have to hire an IT support team to build a website for you, or even if you use an eCommerce website builder tool, it will cost you a subscription fee. However, none of this is required for a marketplace. #### Encash on the trust of your marketplace Your marketplace already has a lot of customer base, which is how they come to shop there. Put differently, you don’t have to spend time generating traffic like in the case of your website. The [customers](https://www.shiprocket.in/customers/) will come with the intent to purchase because of your marketplace’s reputation, rather than any single seller under it. *[Image: Buying cycle]* #### Enjoy the privileges of SEO Popular marketplaces such as Amazon, Etsy etc. already have a well-established SEO and SERP reputation for their product category pages. With that kind of authority that no individual website can develop instantly, your products are more likely to be seen by the customer. #### No worrying about policy pages Your marketplace already has a clearly defined policy for everything, right from shipping to [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) and more. It simplifies the shopping experience as well as the selling experience, making it much easier for you to start selling. ### Cons of selling on a marketplace #### Prepare for the selling fee No marketplace would allow you to start selling without any fee or subscription involved. Amazon would charge a subscription fee for every order that you sell. Similarly, Etsy would charge a listing fee. However, the charge also varies depending upon the product that you want to sell. #### The competition is fierce As much as a marketplace offers convenience, there is also a lot of competition involved. Each category of [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) has multiple sellers. So, standing out from the crowd is difficult and takes time but is achievable. *[Image: alt text]* #### No branding and [customer acquisition](https://www.shiprocket.in/blog/customer-acquisition-strategies/) Choosing to sell on a marketplace comes with missing out on your sales experience. Remember that the marketplace owns every sale of yours, which is why you may never be able to create a branding for your website. You will not be able to add them to their mailing lists or cannot suggest your products to increase their carat spends. Furthermore, marketplaces are also restrictive in how you brand your products. ## Website Selling A website is different from a marketplace as it only lists your products and is entirely exclusive to your business. You control your website and brand, whether it is for the better or worse. When the customers come to your website, they’ve either heard about you or your products ranks high on search engine results. ### Pros of selling on an online store #### More control, more authority Your website gives you more control over your business. It includes everything right from your design, layout, product placement, [descriptions](https://www.shiprocket.in/blog/product-descriptions/), navigation and more. So, if you’re planning to make the journey of your customer memorable, you can do whatever it takes to maximize their satisfaction. **Recommended read:** [9 Product Sourcing Tips that No One Will Tell You!](https://www.shiprocket.in/blog/9-product-sourcing-tips-that-no-one-will-tell-you/) #### You have access to better customer insights Owing a web store can help you exercise better control over your business insights. You can analyze your customer’s conversion pattern, purchase history and improve your website according to the results. Furthermore, you also get to add your customers to your mailing lists and help them make better shopping decisions. *[Image: alt text]* #### It is a futuristic approach An individual web store will undoubtedly pay off in the long run. Since it gives you a lot of freedom, you can use it to tell a story that connects with the buyer. Moreover, it is a one-time investment that also frees you up from unwanted marketplace selling fees, leaving you with a greater share of profits. #### Flexibility in marketing You can target your audience in plenty of ways when selling via your web store. [Google Ads](https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/), Facebook ads and even LinkedIn targetting can land you with unconditional leads. Practicing these marketing tactics on a marketplace is futile. *[Image: alt text]* ### Cons of selling on an online store #### Pay set up costs One of the prime reasons why people shy away from websites is because of the initial investment that it requires. Hiring a team of developers and investing additional resources is a full-time task that you can’t do without when setting up your web store. #### Invest time forming marketing strategies When selling on a marketplace, a significant chunk of [marketing strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) is shaped by them. It is in other words automated marketing for you. However, when you set up your store, you’ll have to undertake each task right from keyword research to creating ads on your own. #### Tie up with payment gateways No web store is complete without a payment gateway. Your customers are giving their money by placing trust in your business, which is why you must take care of the security aspects involved. Use trusted payment gateways such as Paypal etc. In the case of a marketplace, you don’t have to take care of any such issues. **Recommended Read:** [12 Effective eCommerce Marketing Strategies You Need To Implement Today!](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) ## So, what’s best for your business? If you don’t have the time and resources to get started on both marketplace and your website, you need to choose either one for your business. Start by prioritizing your strategies since you may have long term and short term goals at hand. This step is crucial because selling on a marketplace as well as on individual website carry their weights. When used together, they complement each other well and magnify your profits. When picking any single one, look what fits best to your priorities and budget. Ask yourself, ‘Is the product I am selling unique and marketable?’. If it’s a distinctive [product](https://www.shiprocket.in/blog/product-page-optimization/) that can help you differentiate your brand, selling on your website will be more profitable. However, if you’re selling movie DVDs, a marketplace would be a preferable option since a lot of other merchants are also selling a similar product. A lot of people find the idea of selling through their website quite intimidating. For this reason, many of them turn to marketplaces such as Amazon or Facebook. And guess what, there’s no harm in it. It ultimately comes down to your business goals and products that help in building the blueprint of selling online for you. Just started selling online? Learn [How To Start Selling On Amazon](https://www.shiprocket.in/blog/how-to-start-selling-on-amazon/). --- ## https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/ --- title: Top 5 Customer Service Tools for Improving Your Ecommerce Store url: https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/ description: Just bought your favorite movie box set from a leading eCommerce store but unfortunately, a few of the discs aren’t working. You’re furious for two reasons. One, because you paid the whole amount and got multiple faulty items and second, you have no idea what to do now! Who will you look up to in such a scenario? – Customer Service and Support. last_updated: 2023-11-02 source: webpage --- # Top 5 Customer Service Tools for Improving Your Ecommerce Store Just bought your favorite movie box set from a leading [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store but unfortunately, a few of the discs aren’t working. You’re furious for two reasons. One, because you paid the whole amount and got multiple faulty items and second, you have no idea what to do now! Who will you look up to in such a scenario? – Customer Service and Support. As per report by Statista, eCommerce revenue in India is expected to grow to 66.2 billion U.S. dollars by 2024. eCommerce websites and channels are catching pace and by 2021 total online users in India are estimated to surpass 635 million. Various businesses are coming up for different sectors, and most eCommerce sellers are now trying to [expand their reach](https://www.shiprocket.in/) to more people. *[Image: top customer care support tools]* ## What is Customer Service? We define customer service as the support offered to the buyer before, during and after shopping from an eCommerce website. It is a channel of communication between the seller and buyer that helps build a relationship based on understanding, communication, and service. ## What is the Significance of Customer Service? *[Image: importance of ecommerce customer service tools]* An increase in buyers will lead to an increase in queries, complaints, and feedback. A returning point for every eCommerce store is its customer service. Without it, you will never know how your product has performed and if you must keep [selling](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/) it. Not just that, without a functional support service, you are blocking the main channel of communication between the store and buyer post purchase. ## Top Tools to Enhance Customer Service ### [ZenDesk](https://www.zendesk.com/) Zendesk is an all-in-one support tool that lets you store all your customer communications in one place, manage your customer service agents and also employ a customer support ticket system. Different store size can impact the kind of customer service you offer to your buyers. A tool like Zendesk helps you improvise and organize your [customer service](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) operations effectively. ### [ClickDesk](https://www.clickdesk.com/) ClickDesk is a live chat app which pops up on the website screen. It prompts users to ask questions regarding any confusion they may have. The customer can also ignore it if he/she pleases. ### [FreshDesk](https://freshdesk.com/) FreshDesk is a leading name in eCommerce customer service that provides you with a complete solution to cater for customer care and satisfaction. ### [LiveAgent](https://www.ladesk.com/) LiveAgent is a cheaper all-in-one customer service software for small and medium enterprises that do not have an extensive budget for customer care. ### [Zoho Desk](https://www.zoho.com/desk/) Zoho Desk is an advanced all-in-one customer support platform possessing major features like ticket generation, email support and an ability to create a superior knowledge base. With these tools, you can easily accomplish well-defined customer support and service unit and serve your buyers with utmost diligence. Make sure you appropriately utilize the features offered by these platforms and choose the best for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/)! --- ## https://www.shiprocket.in/blog/amazon-easy-ship-pros-and-cons/ --- title: What is Amazon Easy Ship? Advantages & Disadvantages - Shiprocket url: https://www.shiprocket.in/blog/amazon-easy-ship-pros-and-cons/ description: Amazon Easy Ship is a fulfillment model offered by Amazon, wherein you can sell and ship your products with Amazon. last_updated: 2023-11-24 source: webpage --- # Selling on Amazon: Is Amazon Easy Ship Right For Your Business? Amazon India is the leading eCommerce marketplace our country has right now. With over 310 million active customers, Amazon is growing at a swift rate. With such a broad user base, it is true that there are also [millions of sellers who are growing](https://www.shiprocket.in/blog/selling-on-amazon/) this marketplace each day. But what runs the show for Amazon? How are almost 1.6 million orders processed with such ease each day? Is it their fulfillment model? Let us find out. Amazon offers three plans in its fulfillment model – Fulfilled by Amazon (FBA), [Amazon easy ship and Amazon Self ship](https://www.shiprocket.in/blog/amazon-self-ship-vs-easy-ship/). These come with their advantages and disadvantages. But for sellers who are just starting, [investing in Amazon FBA](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) can be slightly overwhelming. Amazon’s self-ship is the cheapest option available, but again, it involves a lot of independent work. The middle way that needs to be understood – Amazon easy ship. *[Image: Amazon's fulfillment centers]* ## What is Amazon Easy Ship? Amazon Easy Ship is a fulfillment model offered by Amazon, wherein you can sell and ship with Amazon. A typical order fulfillment process involves steps like packing, labeling, storing, warehousing and finally shipping. ## How Does It Work? With Amazon Easy Ship, you receive orders from Amazon.in. You store, package and label them yourself and Amazon ships your product through the Amazon logistics network. To begin using Amazon Easy Ship, you need to [register as a seller](https://www.shiprocket.in/blog/how-to-start-selling-on-amazon/) on the Amazon Seller Network. Post registering you are automatically signed up for Easy Ship. You can avail Easy Ship services from your first order itself. But deciding if it is the right call for your business can be tricky. Weighing the pros and cons of the service can be an excellent way to figure that out. ## Advantages of Amazon Easy Ship ### No Shipping Woes With Amazon Easy Ship you can quickly ship within the comforts of your home or office. With simple pick up and delivery by Amazon, you can skip the hassle of negotiating with [courier partners](https://www.shiprocket.in/carrier-integrations/) and work other matters. ### Pick Up From the Warehouse Amazon shipping offers you a great convenience of picking up the shipment from your pick up address. You don’t need to send your products anywhere, and you can quickly ship out double the amount of orders if the pick up is done from your location. ### Pack According to Your Audience With Easy Ship, since Amazon logistics does not take care of packing and warehousing, you can [decide the kind of packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) you want to adopt. Maybe for some packages you want to go for branded packaging while for some you only prefer sturdy but straightforward boxes. Also, you can pack economically to save on shipping. Thus, with Easy Ship you have this freedom of choice. ### Ship Across India With Easy Ship, you have the opportunity to ship across India. Amazon India shipping is done to over four regions which run through pan India and cover maximum pin codes. ## Disadvantages of Amazon Easy Ship ### Excessive Handling Costs Amazon levies massive fees for its easy ship partners. Their pricing plan states that for every package, they collect three different fees; referral fees, closing fees, and shipping fees which start at Rs. 30 per shipment. Other than this, their shipping fees/weight handling fees vary according to the region. Even though their service may be useful, there are [many cheaper options like Shiprocket](https://www.shiprocket.in/), which offer the same services at a less expensive rate. ### No Choice of Courier Partner When you ship with Amazon, you don’t get to decide which courier partner you ship with. Maybe, in some regions, [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) performs better than Delhivery and vice-versa. But with Easy Ship, your shipments rely on Amazon’s logistics Network, which may/may not perform well in every location. Using shipping software, you can also choose how you ship your products. ### No Inventory Management When you manage an eCommerce store, [inventory management and warehousing](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) take up a lot of your time and energy. Thus, if you have to coordinate with a separate entity for your shipping and delivery, it can confuse you. It is ideal if you can manage your orders and also ship them from one place. ### Once a Week Remittance When your orders are delivered, Amazon only sends your money to you (after deducting fees) after a week. This affects your income-cycle and furthermore, affects stock management. Thus, you can look for options that provide a faster remittance. ### Rigid Payment Options Amazon easy ship gives its seller a pay on delivery option which from which they cannot opt out. For small sellers, this can pose as a problem as with [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/); you also have a high chance of order cancellation/return orders. If your return orders increase, it can lead to an increase in inventory costs as your shipments are then stuck. Thus, if Amazon offered the choice of choosing between COD and Prepaid options, you could have conducted a more researched sale. ### No Insurance Cover Lastly, your shipments aren’t insured with Amazon easy ship which poses as a significant drawback. Even after all the fees charged, they do not provide cover for lost shipments. Therefore, [make a choice](https://app.shiprocket.in/register?src=menu) based on your research and understanding of each side of the coin! Your awareness and understanding can decide the fate of your shipments. --- ## https://www.shiprocket.in/blog/handle-product-returns-ecommerce/ --- title: Tips To Manage Product Returns For Your Business - Shiprocket url: https://www.shiprocket.in/blog/handle-product-returns-ecommerce/ description: 30% of all online orders are returned. 92% of people will buy again from a website if the return process is seamless & hassle-free. Know more. last_updated: 2023-11-24 source: webpage --- # How To Handle Product Returns For Your eCommerce Business A prominent aspect of any eCommerce business is, [return orders](https://www.shiprocket.in/blog/reverse-logistics-for-ecommerce/). You may find it challenging, but honestly, returns are something you cannot avoid. As per a recent study, 30% of all online orders are returned. Interestingly, over 92% of people will buy again from a website if their return process is seamless and hassle-free. There are numerous [methods through which you can reduce returns](https://www.shiprocket.in/blog/handle-product-returns/). However, when it comes down to modern eCommerce, you will have to deal with return orders. How you can convert it into a business opportunity is the real game changer! *[Image: buyers repurchase if return process is seamless]* ### Why Is It Essential To Manage eCommerce Returns? It is essential to manage eCommerce return orders as it is a major segment in the [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) chain. In modern eCommerce, the fulfillment cycle is not just limited to the delivery of the goods to the end user. It extends to a complete satisfaction cycle wherein the buyer has a choice of returning or exchanging the products. It drives the final revenue of most eCommerce businesses and is gradually turning out to be more of a necessity than choice. Other than order fulfillment, return orders also play an essential role in [customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/). As an [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/), your buyers have only two ways to reach out to you – your website and order fulfillment. If a consumer comes to you for a query as grave as a return, and you process it efficiently, not only do you earn the trust of that buyer; there is a good chance that they make a return purchase. Besides, they might also recommend your service to their circles via word of mouth, and we all know how effective that is. *[Image: manage your returns]* ## Best Ways To Manage Your Returns ### Formulate a smart return policy To deal smartly with returns, you need to visualize how they will [impact your business](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/). Analyze your costs and decide on a policy that works best for your company. Some companies can afford to carry out free returns while it can be an added cost for some. Make sure you implement what works best for your business. Do not include any problematic terminology. Stick to simple English as much as possible. Clarify the kind of refund you offer, how you will process their payment, etc. Moreover, mention the maximum time until which they can handle a return order. ### Make the return policy prominent After you draft a [return policy](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/), make sure you place it correctly on your website. Include it after every [product description](https://www.shiprocket.in/blog/product-descriptions/) and make it noticeable. Create a dedicated page for returns and ensure you have ample videos, documentation, and required FAQs to clear any doubts the customer may have. Provide complete information at all times. It is found that most shoppers view a return page before they begin shopping. Hence, pay close attention to this page and keep updating it regularly. ### Automate returns to save time With evolving technology, many shipping software and companies have devised methods to decrease return order processing time. [Shipping software](https://www.shiprocket.in/) has implemented features wherein you can take action to process return orders within a few clicks. If you want to amp up your return order processing, it is time you give [this](https://www.shiprocket.in/features/) software a try! ### If you offer free returns, flaunt it Many times it is not possible for you to include free returns in your [shipping model](https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/). But if you can afford free returns, make sure you spread this information among your customers. Include it in banners on your website. If you run any promotional campaigns, make sure you advertise it there and, most of all, include it on every product page. ### Make your policy flexible during holidays Every return policy has some fixed instructions which you cannot change, such as time to process returns, when to handle returns, etc. It is a fact that 79% of people return a product they buy [during the festive season](https://www.shiprocket.in/blog/best-courier-services-for-peak-season/). Thus, try to change policies slightly for holidays. It is when you can tap a lot of new customers and have the chance to make them stay. ### Keep customers in the loop Keep your customers informed about the status of their return orders. Send them communications when you send across an agent to collect their product, when it is on the way and when you receive their product. Doing this will help the customer keep up, and they will not have to contact your support team with their queries. ### Collect feedback It is a healthy way to improve the quality of your product and service. Additionally, with every input you take, you give the buyer a hope that the product will grow, and they can come back again to shop from you. ### Include return instructions with the package One process the buyer hates is to look for return instructions on your website. Since it’s not something they access every day, they need to find it over and start understanding from scratch. On top of that, if they need to print [labels](https://www.shiprocket.in/features/print-courier-labels/), etc., they need to go out of their way to procure it. Doing this makes the process unpleasant and tedious. To provide comfort to the customer, send return instructions, and any labels and slips required for processing a return as it would simplify the process. ### Be ready with proper assistance As always, opt for a strong customer support team and assist customers with any query your buyers may have. Stay up to date with recent updates, policy changes, and provide a solution to every problem. You can also install [customer support software](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/) to raise tickets, formulate help documentation and provide assistance with live chats, etc. Try and implement these strategies to process returns in a smoother, more straightforward, and seamless manner! ## FAQs (Frequently Asked Questions) **Can efficient return management keep my customers happy?** Yes, with a seamless return process, customers’ trust increases in the brand, and they are more likely to purchase from you again. **How do you avoid returns in eCommerce?** You must deliver your orders on time and in good condition to avoid returns in eCommerce. **Can I manage return orders via Shiprocket?** Yes, you can create a return shipment from the Return Shipment tab in your Shiprocket account. **How can I get started with the automated NDR tool?** You can activate the NDR Buyer Flow from the shipments panel in your Shiprocket account. --- ## https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/ --- title: Top 10 Courier Partners for Reverse Logistics in India - Shiprocket url: https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/ description: Before choosing a reverse logistics service, take a look at the top 10 courier partners for reverse logistics in India. last_updated: 2023-11-24 source: webpage --- # Top 10 Courier Partners for Reverse Logistics As we mentioned in our previous blogs, [product returns](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) are a significant part of your eCommerce business. You can choose not to process returns, but in today’s eCommerce scenario, returns and exchanges are inevitable. They can drive away potential buyers. The cost of returns adds around 7-11% to the base price of the product. Thus, it is vital to process returns effectively at cheap rates to make sure returns don’t incur a loss and at the same time keep your buyers happy! To do so, you need [reliable and efficient courier partners](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) to conduct return operations. Here is a list of the top 10 courier partners who provide reliable return logistics. ## List of 10 Top Courier Partners for Reverse Logistics in India ## [Shiprocket](https://app.shiprocket.in/register?utm_source=SR-Blog&utm_medium=content&utm_campaign=content_reverse_logistics_courier_partners&utm_content=reverse_logistics_courier_partners) Even though they are a [courier aggregator](https://www.shiprocket.in/blog/shipping-aggregator-ecommerce/), they do have a segregated NDR panel using which you can process returns faster than ever. The panel is automated, and any manual effort is reduced by half. This procedure saves you time, which helps you cut costs and RTO. Furthermore, they have top reverse logistics partners like Shadowfax and Ecomm express for processing reverse shipments. Thus, you save time, money, and aren’t bound to any one carrier for order processing. ## [Ecom Express](https://www.shiprocket.in/carrier-integrations/ecomexpress/) Ecomm is a renowned brand that offers efficient reverse logistics. Their fleet is known for their prompt reverse logistics and state-of-the-art technology used to carry out return shipments. They are working for all days of the year and make sure you get your package from the end consumer with 72 hours of informing them. Also, Ecomm has trained personnel to carry out a check of the returned products to ensure quality. ## [Shadowfax](https://shadowfax.in/) Shadowfax is a famous name among sellers and has an extensive outreach across India. Their logistics network includes about 70+ cities, with over 7000+ delivery partners & over 400+ vehicles. They are known for their [last-mile delivery](https://www.shiprocket.in/blog/simplifying-last-mile-delivery-ecommerce-entrepreneurs/), and their return management is also said to be top-notch. Along with return pickups, they also offer doorstep quality checks to ensure the product provided for return is correct. ## [Delhivery](https://www.shiprocket.in/carrier-integrations/delhivery/) Delhivery is a famous name in the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) industry, and they have grown tremendously over the past few years. It poses a reliable service for return orders and offers a separate returns module for its partners. You can utilize Delhivery for forwarding orders and return orders alike. They also provide exchange and product replacement services. ## [Xpressbees](http://www.xpressbees.com/) Xpressbees offer an on-time reverse order pickup service where they collect return orders from your buyer’s doorstep and bring them to you within due time. Their service is exemplary, and they carry out return shipments seamlessly without any hassles. Not just this, they provide these services at nominal rates and make return shipments an easier task for you. ## [Bluedart](https://www.bluedart.com/) Bluedart is a household [courier](https://www.shiprocket.in/carrier-integrations/) name for deliveries in India. Their return order processing is equally good. They process return orders from all over the country and are functional in over 17000 pin codes across India. They have an advanced logistics model designed for efficient pickup and processing and are a leading logistics network. ## [Aramex](https://www.aramex.com/in/en) Rapidly grown into a global brand, Aramex is known for its innovative products and customer service. Not just in India, but Aramex offers its reverse logistics services across the world. The courier service provider offers comprehensive logistics and transportation services – express courier deliveries, freight forwarding, and supply chain management services. ## First Flight Couriers Ltd. It is a known company for eCommerce logistics, and many companies utilize its services to ship across the country. First flight has a renowned reverse logistics platform too, and they follow a six-step process to carry it out. The six-step process includes pickup from the customer’s end, delivery to the warehouse, exchange of products, tracking, and global reach. ## TCIexpress TCI express has a separate section dedicated to reverse [shipments](https://www.shiprocket.in/shipment-tracking/) for which they have 3000 designated cargo pickup points. Moreover, they provide centralized monitoring, tracking, and packing facilities for return orders. ## [Bizlog](https://bizlog.in/) Bizlog offers reverse logistics services for eCommerce and various other verticals. They claim to offer a reduced TAT, replacement, exchange, quality check, and packaging services for return order processing. Choose the courier partner that offers you the maximum services; processes return orders efficiently, and at the same time [helps you reduce RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/). --- ## https://www.shiprocket.in/blog/payment-methods-ecommerce-store/ --- title: Best Payment Methods for Your eCommerce Store - Shiprocket url: https://www.shiprocket.in/blog/payment-methods-ecommerce-store/ description: When your customers purchase goods from your website, payment is an important concern for them. As people from different demographics visit your site or marketplace every day to make a purchase, it can get difficult if you provide them with only one mode of payment. last_updated: 2023-11-02 source: webpage --- # Best Payment Methods for Your eCommerce Store When your customers purchase goods from your website, payment is an important concern for them. As people from different demographics visit your [site or marketplace](https://www.shiprocket.in/channel-integrations/) every day to make a purchase, it can get difficult if you provide them with only one mode of payment. Many people are more comfortable with an offline method of payment wherein they pay for a product after they purchase it whereas those who usually don’t stay at home due to work or other commitments, prefer paying online. Since there are so many different requirements, as a seller, what options can you offer to your customer to provide them with a [pleasant shopping experience](https://www.shiprocket.in/)? Here is a list to help you with different modes of payment. *[Image: payment on ecommerce stores]* ## Online Payment Options ### Credit Card Credit cards have become a popular method for collecting money from Buyers. The buyer only needs to add their card number, expiry date, name on the card, and a CVV number on the back of the card. You can even save the details of this card for your buyer to facilitate faster future transactions. After entering the details, your buyer will be asked to enter their one-time password sent on their phone/email id. These measures are done to ensure security and protect the details of the [customer](https://www.shiprocket.in/customers/). *[Image: credit card]* **Advantages:** 1. Fast and easy to carry out. 2. Flexible payment options as the buyer can shop now and pay later. 3. EMI options available if you purchase something expensive and want to spend on the go. **Disadvantages:** 1. Security of sensitive details as fraudulent activities are common. 2. Additional interests and fees on every transaction are done using a card. ### Debit Card Just like a credit card, payment by a debit card also follows the same process. The only difference is that with a debit card, the buyer directly pays with the money already present in their bank account whereas with a credit card they spend at the end of a billing cycle which can be of 25-30 days. *[Image: debit card]* **Advantages:** 1. Direct payment from an existing account. 2. No tension of paying later or arranging funds for the same. 3. Hassle-free payments with just bank details and a one-time password. **Disadvantages:** 1. Chances of online fraud. 2. Additional interests and fees levied on debit cards. ### E-wallets E-wallets like Paytm, Phonepe, Mobikwik, Freecharge, etc. have come into the picture recently. Your buyer can use them like a digital wallet where they store money and use it as per their convenience. You must have seen their advent after the demonetization in the country. This method has facilitated digital trade and has reduced the use of cash to a large extent. Even [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) has launched its own Amazon wallet by the name of Amazon Pay! Therefore, you can tie up with these providers and give your buyer the option to pay from their wallet. *[Image: e-wallet]* **Advantages:** 1. Buyer can pay directly using wallet where they can store money. 2. No card required to make payments. 3. [Promotional offers](https://www.shiprocket.in/coupons/) such as cashback can be offered. **Disadvantages:** 1. Third-party reliability and a relatively new phenomenon. ### Netbanking Using net banking, the user can pay for his transaction directly from his account without his/her debit card. You redirect the user to the bank’s website where they enter their login credentials such as, login id and pin following which the money is directly deducted from the customer’s bank account. It is a fast and simple option your website can have to make the process easier for buyers. *[Image: net banking]* **Advantages:** 1. Direct payments through bank. 2. No lengthy details required such as card number, CVV, etc. 3. Completed directly from bank’s website. **Disadvantages:** 1. The threat of online fraud. 2. Unsuccessful payments and delays which lead to deduction of money from source account but not transfer it to the destination account. ### UPI Payment A recent trend is payments using UPI where you don’t need to send across any sensitive details like account number, IFSC code, etc. Just a simple UPI id does the trick. So basically, UPI stands for unified payment interface using which you can transfer money in real time using a Virtual Payment Address(VPA) through a mobile application. Moreover, you can link more than one account to a UPI id. It is being considered as the fastest and most safe payment option as it occurs in real time. Most leading banks have already joined UPI and applications like Google pay, BHIM UPI, Paytm, and Phonepe are a few using which you can pay through a UPI id. *[Image: UPI payment]* **Advantages:** 1. Real-time payment from buyer’s bank to seller’s account. 2. Just a UPI ID and mobile application needed. 3. Transaction directly from the bank account. **Disadvantages:** Transaction limit for some banks. ### Prepaid Cards Prepaid cards are a form of payment where your buyer may have a card already loaded with money and he/she may use that for making payments. Typically referred to as gift cards, people are now opting for these to gift someone a ‘gift of their choice’. It’s an upcoming and trend and it is catching up for people looking for simple gifting options. You can try to generate your own gift cards to bring back more customers to your store. *[Image: prepaid cards]* **Advantages:** 1. A direct transaction involving no bank. 2. Easy to use as no third party involved. 3. Good gifting option as only a recharge required for reuse. **Disadvantages:** 1. Need other software to generate them. 2. Not used regularly as that money binds you to one website. Most people in India have started using these online payment options recently. As eCommerce is relatively new and still in its developing stages in the country; people are still worried about the security involved around these modes of payment. Therefore, be sure you tie up with a reliable and [secure payment gateway provider](https://www.shiprocket.in/blog/best-payment-gateway/) that can help you properly conduct these payments. ## Offline Payment options ### Pay on Delivery Pay on Delivery is a fast catching payment option among eCommerce sellers. An apprehension to pay before receiving an order persists among customers, therefore, providing them an opportunity to spend with their choice of payment method upon delivery is an ideal scenario. It includes giving them an option to pay with a credit card, debit card, mobile wallet or cash on the time of delivery. This process requires the delivery executives to carry their own POS devices, e-wallet links, etc. to make sure they can accept payment when they reach the buyer. Thus, make sure your [courier partner](https://www.shiprocket.in/features/multiple-shipping-partners/) provides you with this facility. *[Image: pay on delivery]* **Advantages:** 1. Payment is made once the buyer receives the order. 2. Enhanced customer satisfaction as their trust is maintained. 3. Payment using all options such as a card, cash, e-wallets, etc. **Disadvantages:** 1. Buyer always required to be physically present. 2. Increased returns and RTO if buyer not present. ### Cash on Delivery When eCommerce started in India, the one option that got many buyers to the platform was cash on Delivery. It means the buyer pays in cash for the good he has purchased online. [Cash on Delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) continues to be a favorite for many buyers who aren’t very comfortable with the idea of buying online. Its use has inevitably reduced, but it remains to be a prominent mode of payment for most sellers. *[Image: cash on delivery]* **Advantages:** 1. Payment is made once the buyer receives the order. 2. Enhanced customer satisfaction as their trust is maintained. **Disadvantages:** 1. Buyer always required to be physically present. 2. Increased returns and [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/). 3. Delivery boy has to carry change and additional cash. Think wisely and decide on the modes which work best for you! You don’t need to keep them all, but the more you try and incorporate, the more options you can offer to your customers. --- ## https://www.shiprocket.in/blog/ecommerce-analytics-tools/ --- title: 7 Must-Have Analytics Tools for Your eCommerce Website url: https://www.shiprocket.in/blog/ecommerce-analytics-tools/ description: Data is as fundamental to an eCommerce business as are its products and services for its customers. Data in the form of metrics throw insights into your business and keep you in check of its progress. last_updated: 2023-10-11 source: webpage --- # 7 Must-Have Analytics Tools for Your eCommerce Website Data is as fundamental to an eCommerce business as are its [products and services for its customers](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/). Data in the form of metrics throw insights into your business and keep you in check of its progress. Consider it as a narrator, who tells you the accurate story of your customers, how they are interacting with your site along with figuring out who’s doing what. And that’s why you must invest your time setting up an analytics tool for your eCommerce website before anything else. Talking of analytics tools, there is an abundance of them in the market that can help you fine-tune your sales messages, figure out the quality of traffic on your website along with studying your customer personas. However, if you’re bewildered about using the best analytics [tool for your business](https://www.shiprocket.in/blog/best-ecommerce-tools-for-your-business/), we’re here to your recure. Read on to find out the Top 7 Analytics Tools for eCommerce business. ## 1) [Google Analytics](https://analytics.google.com/) You can’t go without Google Analytics for your eCommerce store. It’s free, easy to use and with Google free demo account you can get your hands on the tool before you implement it on your website. Google Analytics also comes with a search console tool, which makes it an excellent package for [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) entrepreneurs. Google Analytics can help you dive down into richer metrics that can be used for decision making in marketing your business. Here’s what you can look out for: - Free tool - Custom graphs and reports - Enhanced eCommerce analytics - Customer lifetime value - Conversions - Customer Personas ## 2) Kissmetrics Kissmetrics is a comprehensive analytics tool that helps you with advanced reporting for your website. It drills down to an individual level rather than identifying the broad aspects on your website. It enables you to answer important questions like the number of times a customer has checked your site or visited your [product page](https://www.shiprocket.in/blog/product-page-optimization/). If your focus is on remarketing and want to identify the channels bringing in the highest ROI, KissMetrics is the analytics tool you must invest your time and resources. KissMetrics offers: - Churn rates of specific campaigns in a single click - Identify which campaigns are performing in a single click - Find how your website’s design is impacting your conversion rate - Customize, segment and preview triggers - A/B test design elements ## 3) [Piwik/Matomo](https://matomo.org/) Pickwick is an open source option for your eCommerce website, now renamed as Matomo. It is directly installed on your server, instead of being hosted remotely. Pickwick empowers eCommerce sellers to be in control of their sites. - A completely free alternative to Google Analytics - Automated reports about average order value etc. - In-depth reports based on geolocation and marketing channel - Hassle-free integrations with storefronts - Events that help in identifying the reason for [abandoned carts](https://www.shiprocket.in/blog/shopping-cart-abandonment/) ## 4) [Hotjar](https://www.hotjar.com/) For an eCommerce business to be successful, it is a must that no decisions are made based on mere assumptions. Hotjar is one tool that is extremely valuable to modern online merchants and helps in improving the on click-through and conversion rates of their websites. With Hotjar you can view heatmaps of your website along with real-time recordings of your visitors. Hotjar lets you: - Find out whether your visitors are clicking your CTAs - Analyze which content or offer is keeping them engaged - View heatmaps and recordings - Identify key areas of improvement ## 5) [Woopra](https://www.woopra.com/) There’s one thing that every eCommerce entrepreneur wants- customers spend money instead of bouncing. And the best analytics tools make sure that this dream does turn to reality. Woopra is one such advanced analytics tool that targets abandoned carts. It might be something related to your pricing or more number of steps during the [checkout process](https://www.shiprocket.in/blog/optimize-mobile-checkout-experience/), Woopra can help you identify everything. Here’s what you can do with Woopra: - Reduce abandoned carts - Work on the concept of checkout success - Identify how shipping and payment impact rate of abandoned carts ## 6) [Klaviyo](https://www.klaviyo.com/blog/customizable-dashboards) For every eCommerce business, emails are a fundamental tool to nurture lists and provide customers with relevant information. Klaviyo is an eCommerce analytics tool that helps in analyzing your email data. It understands the eCommerce and [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) go hand in hand, which is why it has multiple reports and automation tools to help you analyze the insights of your email and make decisions based on them. With Klaviyo you can: - Study robust email analytics - Automatic audience segmentation based on different parameters - Auto-responders against abandoned carts and more - Track email opens, clicks, revenue etc. ## 7) [Adobe Marketing Cloud](https://www.adobe.com/in/marketing-cloud.html) It is another one of the powerful tools used by eCommerce sellers for analyzing analytics of their website. Though you may require prior knowledge of application before you study reports in Adobe Marketing, it is a beautiful platform that can provide in-depth insights into various elements. Analytics expert Forrester has also named Adobe Marketing as a leader in customer analytics. With this tool you can: - Analyze 360-degree [customer](https://www.shiprocket.in/customers/) views - Understand channel and marketing analytics - Do better with predictive analytics - Identify the impact of every customer touch Now that you know about the best analytics tools choose the one that aligns with your eCommerce goals and helps you solve the problem your business wants. And since data is already ruling the world, analytics tools can also assist in quality decision making for your business apart from tracking day to day data. This means that you can form strategies, and construct business plans based on your website’s data. After all, understanding the metrics and making plans based on them can be the most significant contributor to the success of your eCommerce business. --- ## https://www.shiprocket.in/blog/pay-on-delivery/ --- title: Pay On Delivery (POD) – Is It Right For Your Business? url: https://www.shiprocket.in/blog/pay-on-delivery/ description: In India, when a user begins online shopping, there is a long road of ambiguity that persists in their minds as they are not aware of cyber laws, secure payment options, and other details about paying online. As a first time user, people do not want to experiment with different payment modes. Especially in tier-2 and tier-3 cities, where prepaid payment is not as widespread, alternate payment options are a must. last_updated: 2023-10-07 source: webpage --- # Pay On Delivery – Is It Right For Your Business? In India, when a user begins online shopping, there is a long road of ambiguity that persists in their minds as they are not aware of cyber laws, [secure payment options](https://www.shiprocket.in/blog/best-payment-gateway/), and other details about paying online. As a first time user, people do not want to experiment with different payment modes. Especially in tier-2 and tier-3 cities, where prepaid payment is not as widespread, alternate payment options are a must. This is where Pay on delivery comes into action. For most customers, the ultimate satisfaction is paying for goods once they receive them. Moreover, with the increasing [number of eCommerce companies](https://www.shiprocket.in/blog/ecommerce-business-impacting-logistics-sector/), there are also some fake ones that take away from the experience of buyers. A payment option that comes to the rescue for such cases is — Pay on Delivery! But what is pay on delivery and is it beneficial for your business? Read on to find out. ## What is Pay On Delivery (POD)? Pay On Delivery or Card On Delivery is a payment option where you can pay for your ordered goods upon arrival. You can pay using cash, credit card, debit card, e-wallets, prepaid cards, and UPI. It is not just restricted to cash and hence opens up many new avenues for the buyer, prompting them to make a purchase even if they do not entirely trust your brand. Here are some merits and demerits to help you decide if pay on delivery is a suitable payment option for your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/): ## Merits of Pay On Delivery ### 1) Enhanced customer satisfaction In India’s eCommerce scenario, more than 50% of the population opts for payment on delivery at the time of check out. Along with a lack of infrastructure, the cyber laws in India are also relatively weak. With cases of theft and online fraud emerging each day, buyers prefer a mode of delivery they have control over. Therefore, most customers opt for payment on delivery, and it amounts to [immense customer satisfaction](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/). ### 2) Familiarity with buyer Many times when a person is shopping with a brand for the first time, they do not immediately trust their services. Thus, offering them an easy-going [payment option](https://www.shiprocket.in/blog/cash-on-delivery-pros-cons-ecommerce/) such as pay on delivery is an excellent technique to lure them into making their first purchase from your website. ### 3) Customer retention [Customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/) is something you continually struggle with within your business. It is one part to acquire new customers but retaining old ones is more important as they account for a more significant portion of sales. Thus, by offering pay on delivery, you provide flexibility to your customers, and that can convince them to shop again with your brand provided you offer them a seamless delivery and a top-notch product that matches their expectations. ## Demerits of Pay on Delivery ### 1) Risk of non-delivery and increased RTO A critical aspect that restricts most sellers from opting for Pay on Delivery is increased return orders. Return order processing is in itself a costly affair which takes up a lot of time. With pay on delivery, many sellers aren’t available to collect orders or pay for it, and many even deny accepting them. These actions can cause loss to your business and also affect future orders as your inventory remains frozen for that order. The only way to get over this complication is shipping with a [reliable shipping platform](https://www.shiprocket.in/) which offers you cheap RTO rates and seamless service. ### 2) Additional costs Yes! Every courier partner or shipping aggregator does charge an additional fee for collecting the money upon delivery. This fee is a prime disadvantage but if you want your business to prosper this is a risk you can be willing to take. ### 3) Payment delays Unlike online payment options, you receive the payment of your POD goods after 2-7 days of delivering the product. The range varies from partner to partner. This process interrupts with your cash flow and can get tricky once you receive many POD orders. ## How to Tackle POD Disadvantages? The only viable methods we see are providing other online payment options such as payment using cards, e-wallets, and UPI to give your buyer a choice and giving them some benefit for shopping with an online payment method. This could be a start for you to make a shift from POD and explore [other payment avenues](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) for collecting money from customers. Make sure you decide to opt for POD after analyzing your business and doing thorough research on its merits and demerits. It is a double-edged sword that can even be swung in your favor! --- ## https://www.shiprocket.in/blog/customer-acquisition-strategies/ --- title: What is Customer Acquisition? Cost (CAC) & Strategies -Shiprocket url: https://www.shiprocket.in/blog/customer-acquisition-strategies/ description: Discover effective customer acquisition strategies for your business with expert tips. Actionable tactics to attract, engage, and retain customers and grow your business. last_updated: 2023-11-24 source: webpage --- # 9 Customer Acquisition Strategies You Should Be Following When you [start a new business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/), it goes without saying that you look towards growing your user base and tapping into new markets for increased sales. But with the regular conventions of promotion and acquisition shifting, how can your business scale up? For that, you need an adequately chalked out acquisition strategy that [aligns with your marketing efforts](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) for the business. You need to know what you can provide, where you can find your customers, and what is the right way for growing your business. Read on to learn more about various strategies you can adapt to ace customer acquisition. ## What is Customer Acquisition? Customer acquisition refers to the process of acquiring new customers for your website and selling them your product(s). Customer acquisition also encompasses the process of creating a strategy that can evolve with changing [trends and practices](https://www.shiprocket.in/). It is significant for your business as it helps you reach a new audience, increase sales, and also give you an edge in front of outside parties such as investors and influencers. ## What is Customer Acquisition Cost (CAC)? You don’t want to incur a loss in the process of trying to acquire customers. Thus, it is imperative to estimate customer acquisition cost in advance of planning a strategy. This forecast helps maintain a balance between other endeavors. Customer acquisition cost (CAC) refers to the amount spent by your company to acquire new customers. It is calculated by dividing the total sales and marketing costs by total new customers acquired, within a specific period. *[Image: customer acquisition cost formula]* CAC is also an important metric for determining the return on investment and Lifetime value from marketing campaigns. Thus a 3:1 (LTV: CAC) is an ideal ratio to maintain to achieve a high ROI. ## Customer Acquisition Strategies Coming to the question of the hour, what are the strategies you can adopt for setting up an effective customer acquisition strategy? Here goes the list: ### Online Strategies *[Image: online marketing practices]* #### Paid Advertising You can run ads on Google and Facebook to re-market to customers who have visited your website but not made a purchase or liked your content on social media channels. You can also boost your existing content like blogs, images, etc. Which already have a broad reach. Promoting a post increases engagement and helps you reach out to a more general audience. Promotion of content in groups and communities is also a right approach. #### Content Marketing [Content marketing](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) plays a significant role in engaging with new customers. Before even buying your product, the content is what attracts the person’s attention to your website. Therefore, create content in different forms such as blogs, videos, image posts, etc. to capture the user’s attention in one way or the other. Look for what your customers are searching for and upgrade your existing content or create fresh ones based on this information. #### Email Marketing [Email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) may be an old phenomenon, but it still works for many customers. If your e-mails are drafted correctly with a personalized approach, there is a solid chance you will acquire a new client. Sending people emails about recent launches, creative posts, etc. can help remind customers about your brand and you can sell them. Also, you can resend your emails with a different subject line to those who have not opened them initially. This process helps with retargeting and gives you a chance to increase the open rate. #### Guest Blogging From an SEO perspective, guest blogging is no more viable as most people are doing it exhaustively these days. But if done strategically, it can turn out to be a boon. Therefore, do a thorough research of companies that fall into your niche, reach out to them, and instead of writing promotional content, write blogs that satisfy the needs of their audience. This way your content doesn’t feel forced and your purpose of attracting customers from their website are also solved. #### Social Media Marketing One of the easiest ways to reach out to a new set of people is [social media channels](https://www.shiprocket.in/blog/social-media-selling-platforms/). It is an organic way of talking to potential buyers. Post images, user views, and most of all try and engage with users who leave comments about your posts, store or even ask questions. Quora is another platform for engaging with users through questions and answers. Only answer questions related to your field of eCommerce and if possible, add backlinks to your website. #### Influencer Marketing Influencers are people with a large following on social media. You can collaborate with them to promote your products among their followers. They may or may not charge you a fee for the promotions they do, but [it can help more people](https://www.shiprocket.in/blog/instagram-influencer-marketing/) become aware of your brand. #### Affiliate Marketing By setting up affiliate programs, you can ask bloggers or individuals with a large fan base to promote your product, and you can pay them by each sale they make. They can add a referral link in their content, video, or even ask their followers to purchase from your website. You can set up incentive slabs to attract more individuals to participate in this program. ### Offline Strategies *[Image: offline marketing practices]* #### Banners & Flexes To attract the attention of new customers, you can display your brand, and it’s products on banners and flexes. Even though their success is slightly tricky to track, they can be an excellent source to increase credibility and brand awareness. #### Pop-ups and Local Events Check if you can put up a stall in a local event and interact with people there. This method is also useful in informing people about your brand. Another effective way is gifting people vouchers of your brand as prizes in competitions such as college fests and small events. Providing moviegoers with a discount coupon from your website upon purchasing a movie ticket is also a smart move. --- ## https://www.shiprocket.in/blog/order-fulfillment/ --- title: What is Order Fulfillment? Key Steps, Process & Strategy - Shiprocket url: https://www.shiprocket.in/blog/order-fulfillment/ description: Discover the essential steps of order fulfillment and how it can impact your eCommerce business growth. Learn tips and tricks to streamline your fulfillment process and improve customer satisfaction last_updated: 2023-11-24 source: webpage --- # What is Order Fulfillment? Key Steps, Process & Strategy eCommerce in India has evolved tremendously over the past few years. From selling to a small group of people actively using the internet, eCommerce has reached a vast consumer pool across the country. With the government taking initiatives to help online sellers, many are even beginning to sell their products abroad. People’s expectations from eCommerce businesses have also increased. What seemed like an option to go for when you couldn’t find something in an offline store, has now become a preference for many. So much so, that about 38% of sellers now say that they will [abandon their cart](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) if they do not receive their order within a week. But when we get to the bottom of it, what drives eCommerce? It is not just a single process; it’s a combination of different procedures and units that work in synchronization to deliver to you your desired product. Let’s find out what these procedures are and how they function. ## What is Order Fulfillment in eCommerce? Order fulfillment refers to the entire process from the sale up until the post-delivery experience of the customer. It covers all the essential aspects such as receiving, processing, and delivering orders. Most eCommerce sellers carry out order fulfillment or outsource some of the operations. A great example of order fulfillment is [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/), which covers all the processes involved after you sell a product. Let’s take a closer look at these steps to learn more about how eCommerce fulfillment functions. ## Improving The Order Fulfillment Process At Every Step *[Image: Steps followed for order fulfillment process]* ### 1. Inventory Management It is an ongoing process that runs simultaneously with storage and you can place it on the first or second position. For us, inventory management comes first because you need to have a good idea of your stock before you can begin processing any order. An updated inventory with [SKUs marked for each product](https://www.shiprocket.in/blog/creating-effective-skus/) is non-negotiable. Regular audits should be carried out to ensure its correct implementation. Deploy an Inventory Management System for better management of your products. Add SKUs and tally them with your products to avoid any confusion. Also, check if the items are in shape; if found defective, discard them and make arrangements to purchase new ones. ### 2. Inventory Storage & Warehousing Inventory management also includes storing inventory. This step is one of the most crucial as it determines the speed of your fulfillment operations. If not done appropriately, you can spend time finding products that can lead to a delay in processing. Furthermore, you can also lose out on the stock if you don’t store it correctly. Therefore, arrange your inventory in proper shelves and bins along with the correct labels to avoid any hassles during picking. [Optimize your warehouse space](https://www.shiprocket.in/blog/5-best-practices-warehouse-management/) to accommodate all items. ### 3. Receiving This step runs parallel to inventory management. You can accept orders manually or [integrate your cart or marketplace](https://www.shiprocket.in/channel-integrations/) with software to fetch orders from your store directly. Once you set your preferences for receiving requests, begin sorting them by delivery dates. For example, if a person has chosen one-day delivery, keep those orders on top priority. Send your customer an email confirming that you have received the order and estimated delivery date, if applicable. If you cannot provide a fixed delivery date, give a time frame when they can expect the delivery of their order. ### 4. Picking Picking constitutes scanning through your warehouse and finding the product required by the customer. This order can include one product from one location or two products from two corners of your warehouse. Again, uncomplicated picking is only possible with a sorted warehouse. If your business receives many orders, hire dedicated staff for warehouse logistics. This measure will help accelerate your fulfillment process and save costs by streamlining the procedure. Also, one of the best order picking methods is [batch picking](https://www.shiprocket.in/blog/batch-picking-order-fulfillment-technique/), in which multiple orders are grouped into smaller batches – typically including 10-20 orders. It increases the efficiency in the warehouse multi-folds. Invest in [automation and technology](https://www.shiprocket.in/blog/warehouse-operations-automation-trend/) to speed up the picking process. ### 5. Packaging Packaging forms an essential part of the chain as it is a tangible representation of your brand. Therefore, you need to focus on [different types of packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) and what works best for your business. You can invest in sturdy but straightforward packaging if you feel the packaging is not your primary focus or you can go for customized packaging if you can afford it. In whichever case, make sure your package is adequately packed, labeled, and matches the standards set by courier companies. The packing should be able to bear the friction caused due to transportation. If you’re looking for the finest quality packaging materials for your eCommerce business, check out [Shiprocket Packaging](https://packaging.shiprocket.in/). They offer some of the highest quality packaging materials including corrugated boxes and flyers. Read more about Packaging [here](https://www.shiprocket.in/blog/shiprocket-packaging/). [Read more about packaging best practices](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) ### 6. Shipping Without shipping, your customer cannot transform into a buyer. Therefore, it is the most vital component of your order [fulfillment](https://www.shiprocket.in/fulfillment/) process. Make sure you carry out a thorough check before signing up with any [courier company or aggregator](https://www.shiprocket.in/). As shipping determines the final impression of your brand in your customer’s minds, try to provide them with a seamless experience. Give them varied options for payment such as cash on delivery and prepaid fees. This step ensures they have variety and you do not restrict them to just one mode. Also, make sure you partner with a courier that provides you a broad reach across India and the world. ### 7. Return Order Processing Mostly, the order fulfillment chain ends at the delivery of the product. But with changing times, return orders are something added to your process. With increasing competition, return orders are unavoidable. Thus, handling them effectively is what counts. Therefore, opt for a method that can help you automate your NDR and further process return orders easily. This way, you can also reduce your returns and save on return orders by a large margin. Courier aggregators like Shiprocket are known for providing more than just [hassle-free shipping with features](https://www.shiprocket.in/features/) such as inventory management, automated return order processing, and the lowest shipping rates where your order fulfillment can be carried out in one place. ## Order Fulfillment Challenges ### Inventory Stock Out There are chances that you might run out of inventory while carrying out order fulfillment operations. Therefore, it is mandatory to have sophisticated inventory management systems in place to notify you about an approaching stock out. ### Seamless Distribution If you do not have a strong distribution network, you will not be able to manage seamless delivery. Hence, look for 3PL providers like [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/) that can simplify the order fulfillment process for you and provide a strong logistics distribution for hassle-free and delivery. ## How to Draft a Successful Order Fulfillment Strategy? It can be tricky to draft a strategy that successfully takes into account all these processes. You need to be aware of all aspects of your supply chain and then work around them to provide a superior experience to your customer. Here are a few tips to get started for drafting an order fulfillment strategy that can help you deliver products on time and also improve customer satisfaction. ### Keep Regular Track of Inventory It can be extremely disheartening for customers when they find out that the product that they ordered is out of stock. Either the customer will never shop from your store again, or lash out on [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) to express their anger. Both ways, your brand will suffer. Instances like these make it imperative to streamline your fulfillment process to deliver orders quickly to your customers. Inventory is the most critical area when it comes to order fulfillment. Your whole chain depends on it. Hence, you need to be focused on your inventory. Get into place an inventory management system that can help you get real-time cycle counts so that you’re always aware when a product is out of stock or unavailable. Without real-time inventory management, you cannot keep your warehouse organized or accurate. Integrate your inventory warehouse and water management system to stay up to date with all incoming, outgoing, and sourced orders. ### Adopt Product Kitting Product Kitting can be extremely helpful for reducing processing time as well as [fulfilment costs](https://fulfillment.shiprocket.in/pricing/). Product kitting refers to a process where different but related items are grouped, packaged, and supplied together as one unit. Kitting has many advantages. You can improve productivity and reduce labor costs by storing products in separate kits. You can also reduce the inventory and improve cash flow. Read more about product kitting here. ### Automate Your Warehouse Technology has taken over every aspect of the fulfillment chain. Your warehouse should not be left behind. You must adopt a smart warehouse system and put in to use data driven technology to manage your inventory, warehouse organization, and [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/). You can choose to automate your warehouse with technologies that include RFID identification, internet of things, or IoT for easier tracking, and barcodes. Once you put to use a warehouse management system, you can reduce manual errors and process orders much faster. ### Maintain a Transparent Supply Chain Supply Chain visibility on the major aspect of your strategies. With thorough supply Chain visibility, you can gain rich insights into your process and improve upon the areas that are not performing well. Once you begin tracking every step of the fulfillment chain. You will learn about the lacking areas and you can work on them. For instance, if you track the picking activities in your [warehouse](https://fulfillment.shiprocket.in/blog/what-is-a-warehouse/) and find out that manual picking of even lower shelved products increases time, you can move it to an automated process. Therefore, it is a must to continuously track your supply chain and collect data. #### Final Thoughts It is essential that your order fulfillment process runs smoothly in order to deliver products hassle-free to your customers. Keep in mind the steps and formulate a strategy that works well for your business. Remember, it must keep your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) edgy and you must always innovate to match the trends. --- ## https://www.shiprocket.in/blog/amazon-dropshipping/ --- title: Amazon Dropshipping: Your Guide to Ecommerce Success - Shiprocket url: https://www.shiprocket.in/blog/amazon-dropshipping/ description: As a seller, you must have heard about Amazon, even though you’re still figuring out what drop shipping is. To start with, drop shipping is a technique to sell your products to your customers without going through the most tedious parts of order fulfillment. last_updated: 2023-11-02 source: webpage --- # The Ultimate Guide to Dropshipping on Amazon As a seller, you must have heard about Amazon, even though you’re still figuring out [what drop shipping is](https://www.shiprocket.in/blog/dropshipping-in-india/). To start with, drop shipping is a technique to sell your products to your customers without going through the most tedious parts of order fulfillment. Sounds something you might be interested in? Well! You’re at the right place. Here is the perfect guide to get started with drop shipping on one of the best eCommerce marketplaces-Amazon. Read on to find out more- ## What is Dropshipping? Dropshipping is one of the easiest ways to sell online without getting into the hassles of warehousing and shipping your products. Put differently if you’re drop shipping you’re avoiding stocking and shipping part of the [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) process of your business. Instead, you have the manufacturer of the product or wholesaler do it for you. Your task would be providing a platform to the customer so that they can shop, browse products and receive orders. One of the best elements of dropshipping lies in the fact that you won’t have to worry about buying an inventory before listing it for the customers. Although, you’ll have to look for multiple suppliers so that you don’t run out of stock when the order arrives. Drop shipping also offers a lot of flexibility to sell your products as and when you like. You can [list items from wholesalers](https://www.shiprocket.in/blog/9-product-sourcing-tips-that-no-one-will-tell-you/) on your websites or marketplaces where they’ll sell like hotcakes. To drop ship your products, you can choose from the marketplace if you’re in no rush to creating your website. And when it comes to marketplaces, there’s nothing better than Amazon. ## How Does Amazon Work? Amazon is undoubtedly one of the biggest eCommerce websites where anyone can sell and reach out to an extensive base of customers with ease. It allows retailers and drop shippers to sell on its platform and benefit from its services. All it requires is getting registered on its platform and getting approval from Amazon. For order fulfillment, Amazon offers three services: Fulfilled by Amazon, Amazon Easy Ship, and [Amazon Self ship](https://www.shiprocket.in/blog/how-to-integrate-your-amazon-seller-account-with-shiprocket/). While FBA is responsible for warehousing and shipping your orders, Easy ship only helps you ship using amazon logistics network. And self-ship provides you complete flexibility to pack and ship your orders on your own, using a [3PL logistics service](https://www.shiprocket.in/blog/fulfill-amazon-orders-3pl-logistics/). However, if you’re registering on Amazon as a drop shipper, opting for [FBA is mandatory](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/). Amazon also has its specific guidelines that you must abide by to dropship via Amazon. ## Do’s & Don’ts of Dropshipping With Amazon There are a couple of dos and don’ts from Amazon, that any seller needs to comply with to list their products on the eCommerce website. You must: - Be the eCommerce seller of record for your products - Identify that you are the seller of your product on all information connected to the customer such as packaging slip etc. - Take the ownership of receiving and processing return orders of your products. ## What Doesn’t Amazon Permit? - Amazon doesn’t permit that you buy products from another online retailer and get it shipped directly to your customer. - You are also not allowed to ship your product with a packaging slip containing a name other than yours. ## 6 Steps to Dropshipping on Amazon 1. Comply with all the [drop shipping and selling policies](https://sellercentral.amazon.com/gp/help/external/201808410). 2. Link up with a supplier to sell their products on Amazon 3. Create listings and sell your products 4. Ask your supplier to ship products to FBA 5. Hand over your supplier’s share as you receive money 6. Sit back and monitor your profits. ## Benefits of Amazon Dropshipping ### Reach Out to a Wide Audience One of the prime benefits of drop shipping on Amazon is reaching out to a wide audience without having to put tremendous efforts for the task. Since Amazon is already a household name among online shoppers, you can easily reach out to the customers who are shopping on the platform. Though you might have to work out for getting your products rank high, but with smart measures, it’s easy to accomplish. ### Bear No Cost of Warehousing One of the significant areas where drop shippers make their profits from is [warehousing](https://fulfillment.shiprocket.in/blog/importance-of-warehousing/). Because they don’t have to manage any inventory physically, there’s a lot to add to the profit margins. *[Image: Advantages of shipping with Amazon]* ### Amazon Suppliers Amazon also sources its products in bulk from suppliers. They store it in their warehouses and are responsible for sipping and managing returns from the customers. With this model, even small and medium-sized businesses can expand and explore international markets. ### Close to None Spend on Ads Dropshipping your products on Amazon can lead to fewer expenses for running ads as compared to traditional methods when you own a website. Amazon lets you run ads to gain profitability and sales and also benefit from the organic traffic that’s flooding on the website. Drop shipping can be one of the most profitable ways of [selling online](https://www.shiprocket.in/blog/online-selling-process/), only if you’re doing it right. Make sure you have multiple suppliers, because no matter whose products you’re shipping to your customer, it’ll ultimately put your reputation at stake. --- ## https://www.shiprocket.in/blog/improve-shipping-experience/ --- title: Improve Shipping Experience: Delight Your Customers - Shiprocket url: https://www.shiprocket.in/blog/improve-shipping-experience/ description: Shipping is one of the most crucial aspects of your order fulfillment chain. It can make or break your impression on the client. Therefore, you need to be equipped with the best to make sure you can provide them with what they have purchased. last_updated: 2023-11-02 source: webpage --- # 10 Ways To Improve Your Customer’s Shipping Experience Shipping is one of the most crucial aspects of your [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) chain. It can make or break your impression on the client. Therefore, you need to be equipped with the best to make sure you can provide them with what they have purchased. When we speak about shipping, the process and technicalities of the logistics process involving courier partners, charges, etc. are one aspect of it. Another crucial element, which sellers ignore is the [customer experience](https://www.shiprocket.in/blog/ecommerce-customer-experience-for-success/) associated with the shipping of the product. According to research, nearly a quarter (24%) of online shoppers would abandon their order if no delivery date was provided. These statistics prove that small measures such as giving an estimated delivery date and other similar initiatives taken after shipping can be useful to provide a seamless shipping experience to customers. Read on to find out more about how you can provide your buyer with an [ultimate shipping experience](https://www.shiprocket.in/features/). *[Image: Tricks to improve shipping for customers]* ## 1) Free Shipping Nothing kills the online shopping buzz faster than additional shipping or delivery charges. Thus, try to not ask the customer for delivery charges on their final orders. It is not possible for all sellers to provide free shipping easily. It requires investment, and constant budget management to provide a feature like such. Thus, if you cannot provide free shipping directly, [offer free shipping](https://www.shiprocket.in/blog/free-ecommerce-shipping/) over a certain amount. For example, tell your customers if they purchase for Rs. 2000/- or above, their order would qualify for free shipping. This technique works with most customers. An easy way to do this is, calculate an average cost from all the products in your store and keep that value as the threshold. This option gives your business an edge and also provides your buyers with the satisfaction of free shipping. ## 2) A well-segregated tracking page A tracking page is essential for the buyer. It is their only way to keep a check on the whereabouts of his order. Segregate your tracking page accordingly to provide them with the most minute details of their shipment. Also, include the contact details of your support team so that the buyer can contact them if they face any issue. Pro tip: Include banners and links in your [tracking](https://www.shiprocket.in/shipment-tracking/) page to attract your users towards more of your products. Also, include an NPS score to know what they feel about their experience. ## 3) Regular updates All customers are eager to know when they will receive their package; therefore it is vital that they receive the correct tracking details. Moreover, if a product is delayed for some reason, they can decide when they want to accept it. Provide your buyer with regular updates about the whereabouts of their package on different channels such as SMS, emails, and other applications such as Facebook Messenger and Whatsapp. Along with these updates, you must also give them a page or platform where they can easily track their [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). ## 4) Buyer-focused return policy The return policy you draft for your website should be under the reviews and suggestions you receive from your customers. Make sure you keep in mind the hesitation your buyer has when buying online and provide them a hassle-free return process. This process should be such that they do not have to pay for returns and can quickly process returns by just handing over products to a courier executive or dropping it off to a nearby center. Align your return policy to optimize the buyer’s experience. On your site, highlight the return policy at a place where it is visible to your customer. ## 5) Payment Options With evolving trends, customers also expect to have more [payment options](https://www.shiprocket.in/blog/free-ecommerce-shipping/) when they are shopping. While some prefer paying through credit cards, some are comfortable with their debit cards, net banking; few like to opt for UPI payment and e-wallets while maximum individuals still prefer to pay on delivery once they receive their products. Thus, make sure you provide at least 3-5 payment options, pay or cash on delivery is one of them. Customers will abandon their cart if they don’t find their chosen payment method. ## 6) Process undelivered orders faster Often it happens that your orders are delayed or returned by the courier company because the buyer isn’t present at the mentioned delivery address, he does not have the exact change or the delivery address specified is incorrect. In such cases, the courier boy can reattempt delivery only once you approve and you can only approve if you have spoken to the buyer about their delivery preference. This whole process of seeking choices and approvals takes up time. Thus, if you can automate your [NDR](https://www.shiprocket.in/ndr-management/) process and reduce the processing time by finding customer preference almost immediately, you can improve the customer experience by many folds. ## 7) Provide an ‘Estimate Date Of Delivery’ The customer likes to be sure of when they will receive their order. This EDD provides them with confidence in your brand, and moreover, it gives them something to look forward to. So, get in touch with your courier partner and ask them to give you an estimated delivery date for each parcel. This EDD will help you secure confidence in the buyer’s mind and undoubtedly prompt them to purchase again from your site. ## 8) Time slots for deliveries There are incidents where the user is not available at his delivery address or maybe is available only for a limited period. If you can give the customer a choice for delivery slots, they can stay more prepared with the payment, receive the package in time. Also, this can help the [courier partner](https://www.shiprocket.in/features/multiple-shipping-partners/) plan their day more systematically. This issue of unavailability crops up in orders where the delivery address is that of an office or workspace. Furthermore, you can also reduce your undelivered orders with this small inclusion. ## 9) Delivery options Most customers abandon their carts because they want to receive products faster. With a changing online scenario, there are many competitors for your store. Therefore, if you do not improve your shipping, the buyer will be forced to move someplace else. To overcome this scenario, try and provide your buyers with [expedited delivery](https://www.shiprocket.in/blog/expedited-delivery/) options where they can choose to receive their orders in one or days post order confirmation. This delivery method offers relief to many users, so much so that they are even ready to pay extra for it. ## 10) Customer support Last but not least, always provide the buyer with all the help they need. You must [provide support](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/) for at least nine to twelve hours a day. As the buyer receives the product maximum by 8 PM, your help should be equipped to accommodate requests late at night as well. If your customer support is not up to the mark, you cannot provide the customer with a seamless experience despite other efforts. Bring these tips to action and provide your customer with a hassle-free delivery experience. A happy customer is a returning customer. --- ## https://www.shiprocket.in/blog/ecommerce-supply-chain-management/ --- title: eCommerce Supply Chain Management: Advantages & Features - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-supply-chain-management/ description: Gone are the days when eCommerce just meant trading and shopping via the internet. The internet has enabled buyers and sellers to be much closer and connected. A large number of buyers and sellers have come together on dedicated market platforms like Amazon, eBay, etc. last_updated: 2023-11-02 source: webpage --- # A Guide To eCommerce Supply Chain Management Gone are the days when eCommerce just meant trading and shopping via the internet. The internet has enabled buyers and sellers to be much closer and connected. A large number of buyers and sellers have come together on dedicated market platforms like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), eBay, etc. *[Image: Supply Chain Management for eCommerce businesses]* Today, anyone within a few clicks can buy almost everything from a manufacturer in India and have it delivered anywhere in the world. The growth of eCommerce has brought a lot of new opportunities and challenges to the traditional business models. Business efficiency has become critical at all operational levels. Furthermore, the demands and expectations of the customers have evolved. Customers today want quick results. According to a [survey by Investp](https://www.invespcro.com/blog/same-day-delivery/), 56% online consumers between the age of 18-34 years expect to have same-day delivery. And, 80% of the online shoppers expect same-day shipping. It is the movement of goods that needs to happen in a correct and timely manner. But, speed and efficiency cost money. And, at the same time, it’s important that you strike a balance between being highly efficient and reducing costs, thereby the need for supply chain management arises. What explains this phenomenal efficiency, speed, and cost reduction? Not surprisingly, Supply Chain Management. ## What Is Supply Chain Management? Supply Chain Management (SCM) is a range of activities needed to plan, coordinate, schedule and control the procurement, production, and deliveries of products to customers. SCM is the backbone of eCommerce and is a very crucial component in its growth. Supply Chain Efficiency ensures the right product reaches the right place at the right time. It ensures [cost reduction](https://www.shiprocket.in/blog/5-mistakes-need-avoid-reducing-logistics-cost/) and enhancement of cash utilization. It is an expansive and complex undertaking which ensures that each partner i.e. from suppliers to manufacturers and beyond perform well. An effective supply chain management is a combination of change management, collaboration, and risk management which helps to create alignment and communication between all the entities. ## Why Is Supply Chain Efficiency So Critical? Supply Chain Management is undeniably the underpinning structure that governs a large portion of your business. SCM plays a vital role in your potential success. As a supply chain manager, your focus should always be on achieving the lowest costs and fastest production cycles. You need to manage all the activities related to purchasing of raw material, manufacturing, and distribution or a combination of all of them. You need to ensure the quality of the products that keep your customers coming back to you. Further, you need to check that your organization is producing enough to meet the demands of your customers. In short, you need to manage the entire journey of that product. *Key Takeaway:* It is important that you form the right kind of partnership. Look for the reliable manufacturers and distributors- this is the key to sharpening your supply chain. Also, remember to value your flexibility. Remember it is crucial because your products are [delivered to customers](https://www.shiprocket.in/carrier-integrations/) directly. The demands of customers are always paramount in the eCommerce world. Herein, supply chain management works as the ultimate cornerstone on which the fate of your business hangs! Let’s dig deeper to understand the advantages of supply chain management in eCommerce: *[Image: Supply Chain Management]* ## Advantages Of eCommerce Supply Chain Management: The competitiveness among [eCommerce businesses](https://www.shiprocket.in/blog/ecommerce-business-impacting-logistics-sector/) is rising day by day. Internet access has helped customers to easily access eCommerce sites and purchase. An effective and efficient eCommerce SCM provides connecting with customers and converting leads. ### Transparency SCM provides clear visibility across the entire network. It assists the users to invigilate the status of all the undergoing activities across supply, production, [warehousing](https://www.shiprocket.in/blog/warehousing-in-supply-chain-management/), and distribution. This ensures a more comprehensive tracking and management of all process from ordering to shipping of finished products. ### Enhanced CRM The merits of good CRM can’t be overlooked! SCM ensures timely deliveries, which in turn keeps the customers happy. Also, it assists the business to keep an eye on the requirements of the customers. It makes sure that the business is attuned to changes in various demands of the products and services. With the help of an eCommerce integrated supply chain, businesses can get requirements and feedbacks about their products directly. ### Minimized Delays [Delays in delivery](https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/) can cause strained relationships and lost business. Late shipment from vendors, holdups during production, and logistic errors in distribution channels negatively affect a company’s image amongst its customers. With an effective SCM, all activities can be coordinated and executed from top to bottom. ### Cost Reduction One of the principal reasons due to which the customers invest their time and money in eCommerce is reduced costs. Probably, there are a lot of areas where business invests more than required. Some of such areas could definitely be streamlined. It’s worth taking a look at your supply chain to recognize areas where the costs could be cut down. An eCommerce based SCM removes various stages of distribution, retailers, and more. This also means higher profits! ### Adoption Of Omnichannel Practices A well structured SCM facilitates omnichannel engagement which in turn, leads to further technological advancements leading to increasingly sophisticated [customer engagement](https://www.shiprocket.in/blog/customer-acquisition-strategies/). And, this cycle continues. Omnichannel and eCommerce are now selling and shipping paradigms with new touchpoints for customers. It’s all about customer convenience and expectations. This ensures a very different dynamic that places power in the hands of the customers, resulting in greater CX. ## Features Of An Effective Supply Chain Management An effective SCM can be defined as the competence to boost on a portfolio of metrics. It should be a result of extensive research on how a supply chain behaves along with its chief concerns like diverse markets, risk management, dynamic customer demands, and technological advancements. A best in class will focus on the following: ### Clarifying The strategy Whether you want to achieve on-time accuracy or self-service customer tracking, traceability is something that every SCM strives for. An effective supply chain helps in clarifying the strategy which in turn goes hand in hand with [reducing risks](https://www.shiprocket.in/blog/ecommerce-shipping/). A clarified strategy is essential to minimize the impacts of product recalls. ### Big Data Proactive use of [big data](https://www.shiprocket.in/blog/ecommerce-logistics-delivery-innovations/) can help in identifying inefficiencies, creating solutions, and implementation. Furthermore, the use of such data can be effectively applied to the creation of verifiable forecasts for needs in inventory. ### Customization Customization refers to how supply chain processes can be implemented to provide customers with what they want. For instance, an order of newly launched laptops may need to be fulfilled within a day. Furthermore, as the business grows supply chain will lead to a more diverse group of products. Thereby, an effective SCM should be able to adapt and create [customized services](https://www.shiprocket.in/enterprise/) to meet the growing demands. ### Flexibility As the global economy has become more interconnected, with the newer markets coming up, the number of corporate players have increased. So, how to capture more leads? This is where flexibility comes into action. Flexibility ensures that SCM adapts to the changes within the market, political spheres, and other important circumstances, which would otherwise affect the [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). ## The Bottom Line Challenges and emerging markets are not new to eCommerce businesses. There are unique ways of doing and operating businesses. Old is out! Change is the only constant and hence no more an option. What’s more? An integrated and well-defined SCM needs to be in place to answer all the challenging situations. If such concepts are well integrated into product designs and development early on, you’ll gain an edge over your competitors through the entire lifecycle of your product. --- ## https://www.shiprocket.in/blog/freight-shipping/ --- title: What Is Freight Shipping? Definition and Types - Shiprocket url: https://www.shiprocket.in/blog/freight-shipping/ description: You must have heard about freight shipping, but did you know that it is the lifeline of several economies around the world? Sounds like something you might be interested in? last_updated: 2023-11-01 source: webpage --- # The A to Z of Freight Shipping You must have heard about [freight shipping](https://www.shiprocket.in/blog/understanding-the-basic-shipping-terms/), but did you know that it is the lifeline of several economies around the world? Sounds like something you might be interested in? Here’s everything you need to know about freight and why it is a growing trend in 2019- ## What is freight shipping? Freight shipping is one of the methods of shipping or transportation of goods to various places across the world using different modes of transportation such as air, land, and sea. It is a crucial part of any [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) and takes place between a merchant and a freight broker. Freights can also be independently defined as commodities that are transported by truck, plane, ship or train and weigh more than 150 pounds. Furthermore, to qualify as a freight, an item must have dimensions at least 30 * 30 * 30 inches. The shipments smaller in weight or lighter in dimensions must be shipped via an ordinary mode of parcel shipping to avoid any unwanted costs. However, shipping freight has several advantages for [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) businesses. There are two fundamental ways by which the shipments are loaded into the truck. One is via pallet and the other floor loaded. While pallets on trucks can be quickly loaded using a forklift, floor-loaded trucks have to be unloaded via hands. ## Types of freight shipping models? Now that you know what freights are for let’s try to understand the types of freight transportation models that are used in the [eCommerce industry](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/). These vary based on the weight of the freights and the urgency with which it needs to be shipped. *[Image: freight shipping]* ### Full truckload These shipments are direct shipments that originate from the designated pickup location and end up at the destination. Full truckload refers to the fact that the entire container is filled with the shipments to a maximum of its capacity. FTL shipments can be moved via truck or rail and carry nearly 24-26 pallets. Full truckload shipments can be cost-effective for an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) and also reduce any possibilities of damage as compared to other modes of freight transportation such as LTL. ### Less than truckload Another mode of freight shipping is less than truckload. These are the shipments containing 1-6 pallets and are most commonly used for freights weighing between 150 to 15000 pounds. LTL shipments are usually transferred to other containers for transportation. ### Partial truckload A wise mode of transportation for freight shipments is the partial truckload. PTL or Partial Truckloads lets an eCommerce shipper split the cost of the truck with other shippers. It is ideal for 6-12 pallets and helps in saving a lot of [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/). Factors that determine your freight shipping rates: - **Origin and destination of the freight**: The source and destination of freight are significant factors that contribute to the cost of transportation. The farther the pickup address and the delivery destination, higher will be your [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/). - **Weight and dimensions of freight**: The weight and dimensions of your freight are also contributors to the freight costs. It thus makes it essential for the seller to package their products wisely by rounding their length and breadth to the next inch. - **Shipping method**: The mode of shipping that you use to transport your freights is also responsible for the freight shipping costs. For example, if you’re using expedited shipping, freight delivery costs will rise. - **Special services**: Freights that contain fragile items or perishable goods need to be handled with utmost care. This leads to an increase in [freight shipping costs](https://www.shiprocket.in/blog/shiprocket-freight-bill-charged/). ## Freight shipping in 2019 The freight shipping industry is only getting bigger and bigger with each passing day. Market statistics also suggest that freight shipping will witness a rise of 35 percent from the year 2016 to 2027. The freight industry is on a path to unprecedented growth and the eCommerce industry is all set to capitalize on it. As a seller, if you haven’t explored freight shipping, it's time that you do. All the top carriers are providing freight services and helping businesses grow by offering much lower costs. Now that you know everything about getting started with freight shipping, you can prepare a business strategy for them. After all, the key to [delivering goods faster](https://www.shiprocket.in/blog/speed-post-courier/), cheaper and rapidly to the customers is freight! --- ## https://www.shiprocket.in/blog/ecommerce-business-models/ --- title: eCommerce Business Models: Types, Definition and Importance - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-business-models/ description: We live in an eCommerce centric world where business models of all kinds are growing at a faster pace. It’s easy to get enthralled in the latest eCommerce trends, but unless you know the fundamentals, you’ll probably hit an expedience wall without knowing it. last_updated: 2023-11-02 source: webpage --- # Types of eCommerce Business Models: Know What to Choose We live in an eCommerce centric world where business models of all kinds are growing at a faster pace. It’s easy to get enthralled in the latest [eCommerce trends](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/), but unless you know the fundamentals, you’ll probably hit an expedience wall without knowing it. Before we get into the nitty gritty of eCommerce, let us first answer one important question: ## What is eCommerce and Why Is It Important? eCommerce refers to buying and selling of goods online. It starts right from procuring the raw material to delivering the finished product to customers and also handling the returns. eCommerce is growing at a very fast pace. Buying and purchasing are no more limited to a single country. Indeed, eCommerce markets have become global. According to a study by [Statista](https://www.statista.com/), there were 1.66 Billion Global Digital Buyers in 2017. Another [research](https://www.manufacturing.net/data-focus/2016/08/report-global-e-commerce-expected-double-4t-2020) by eMarketer states that The Asia-Pacific region’s eCommerce market is the world’s largest market. This year, it is expected to witness a 31.5% sales increase and will account for more than half of the global eCommerce. For an eCommerce business to excel, it requires intuition, market research, a solid business plan, careful product research and sound knowledge of eCommerce business models. Yet, one of the biggest hurdles most new players face is easy to solve. Most of the newcomers just don’t know how [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) are set up and what model options are available to them. There are some specific factors, features, and attributes involved that categorize eCommerce into various types. Let us take a look at the most common categories: ## 1. Business-to-Business (B2B) The two participants in such transactions are businesses. Most of the eCommerce businesses in this niche are not engaged in sales to the ultimate consumers. Usually, in this model, the cost of transactions and volumes are on a much higher scale. The [B2B model](https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/) captures the largest share of the markets. Undoubtedly, it exceeds the consumer market in dollar value. Companies like GE and IBM spend approximately $60 million in a day on goods that provide support to the operation of their businesses. ## 2. Business-to-Customers (B2C) The Business-to-customer model is related to the transactions between business and end consumers. This model mainly includes retail eCommerce trade. The elimination of physical stores is the biggest rationale for this model. It’s been close to 19 years since Jeff Bezos (founder of Amazon) launched his online bookstore in a 400 square foot garage. Today, [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) is one of the largest companies in the US. It operates across the world with a stock valuation greater than most Fortune 500 companies. In this digital age, the B2C model has evolved to a great extent because of its 24*7 availability. A study by KPMG states that 58% of online customers shop online because they can buy at any hour of the day. But, a barrier to B2C growth can be the complexity and cost of [logistics](https://www.shiprocket.in/blog/bad-ecommerce-shipping-logistics-experience-impact/). **Key Takeaway:** It is important for businesses to integrate data analytics and social supply chains to lower costs. Also, SMB’s can opt for a logistics platform to ensure smooth functioning. ## 3. Customers-to-Customers (C2C) This model consists of an electronic transaction between two customers. Usually, they transact through the third party that provides a platform to those two customers. Websites that sell old items are examples of the C2C eCommerce model. Think of [eBay](https://www.shiprocket.in/channel-integrations/ebay/). It is one of the most popular platforms that enable consumers to sell to other consumers. ## 4. Customers-to-Business (C2B) This model is a complete reversal of the B2C model and is relevant for crowdsourcing projects. It’s not the consumers who are investing money in something, but the organization. Usually, individuals create their products or services and sell them to companies. It usually covers proposals for company sites or logos, royalty-free photographs, freelancer services, design elements and more. Companies such as [Shutterstock](https://www.shutterstock.com/) rely on user photos. Moreover, freelance sites like Fiverr feature all kinds of user-provided services like copywriting and sound effects. C2B model provides businesses with something they want to extract from consumers, maybe a press release written by an expert or valuable feedback on their new product. ## 5. Business-to-Administration (B2A) The term “administration” means public administration or government entities. This model has steadily evolved over the past few years. A large number of government branches are dependent upon e-services or products in one form or another. Such a model can be particularly used in the areas concerning documents and employment. It encompasses services like fiscal measures, asset management, social security, legal contracts and agreements, employment and more. An example of such a model is [Accela.com](https://www.accela.com/). It is a software company that provides 24*7 public access to government services like asset management, emergency response, permitting, planning, licensing, public health, and public works. ## 6. Customer-to-Administration (C2A) In this model, electronic transactions take place between individuals and public administration. Although the government rarely purchases products and services from individuals, individuals frequently use online means to transit payments or carry out payments. The model helps consumers to draw information or post multiple feedbacks related to public sectors directly, to the government authorities or administration. Furthermore, it helps the government to establish legal institutions that enforce the legal framework (laws and regulations). This, in turn, helps in protecting consumers and [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) from fraud, among others. The model covers distance learning, information sharing, e-filing of income etc. Tax construction e-tendering solutions are also covered under this model. It enables potential construction stakeholders to bid for government-led projects. Consumer to administration or consumer to government eCommerce models provide easy and instant solutions or a way to establish communication between consumers and government. Also, it is a great way to increase flexibility, efficiency, and transparency in public administration. ## The Value of Knowing You ought to be clear about the type of eCommerce business you’re planning. It allows you to make like-to-like comparisons across various eCommerce businesses. Moreover, it helps you better understand the business model of different eCommerce players. And then, choose what works best for you! --- ## https://www.shiprocket.in/blog/ecommerce-video-marketing/ --- title: eCommerce Video Marketing: How to Use Videos to Boost Your Sales url: https://www.shiprocket.in/blog/ecommerce-video-marketing/ description: In today’s competitive times, when the majority of companies have gone online, it is vital to show your presence and stand out. Every other day we see the internet’s viral videos and content that spreads at the speed of light. But what is it exactly? A great product or viral advertising? Viral campaigns or sheer luck? What makes that ‘something’ such a big hit? This blog will throw some light on how video marketing is helpful for brand building. last_updated: 2023-11-02 source: webpage --- # All You Need to Know About eCommerce Video Marketing In today’s competitive times, when the majority of companies have gone online, it is vital to show your presence and stand out. Every other day we see the internet’s viral videos and content that spreads at the speed of light. But what is it exactly? A great product or [viral advertising](https://www.shiprocket.in/blog/viral-marketing-infographic/)? Viral campaigns or sheer luck? What makes that ‘something’ such a big hit? This blog will throw some light on how video marketing is helpful for brand building. ## What is video marketing? Video marketing helps you tell a story about your products. It uniquely [engages your potential customers](https://www.shiprocket.in/blog/customer-acquisition-strategies/). While a picture and a short description can give an idea about what your product is, in a video, you can demonstrate all the benefits and features. You can show your customers what it’s like when they use your products, what are your USPs and what they can look forward to. You can also use different techniques such as humor, music, and stories in your videos. In a nutshell, videos bring life to your products. eCommerce video marketing should be backed by a well-designed viral strategy. ## Why video marketing is vital for your eCommerce business? Look at the following statistics to understand its importance: - 65% of customers buy a product online only after they’ve watched a video about it. – [Forbes](https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#78fd5a986b53) - 50% of internet users look for videos of the product or service before visiting the store. – **ThinkWithGoogle** - YouTube has over one billion users, which is almost one-third of all people on the internet – [YouTube](https://www.youtube.com/yt/press/statistics.html). - 87% of businesses use video marketing, which means you need to keep up with the competition. – [Wyzowl’s 5th annual State of Video Marketing Survey](https://www.wyzowl.com/video-marketing-statistics-2019/) - By the end of 2019, 80% of internet traffic will be video traffic. To ensure traffic, you need to amp up your video marketing efforts. – [Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper](https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html) - Adding video to your emails can increase click-through rates between 200-300%. – [Forbes](https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#78fd5a986b53) Let us now take a look at some of the significant benefits it offers: *[Image: Benefits of video marketing]* ### 1. Personal connection Video helps to connect the customers with the product. It showcases the characteristics and specifications of the product. It shows how the product works, for what purposes, what problems it solves and in what aspect it can make life of the customer easier. This entire process builds a sense of confidence for the product in the minds of customers. ### 2. Better CX The eCommerce business suffers from one drawback as compared to a brick-and-mortar shop, i.e. the customers can’t touch and feel the product. The video can help you overcome that drawback. Video helps to showcase the product in real conditions. This alleviates their doubts and enhances [customer experience](https://www.shiprocket.in/blog/improve-website-user-experience-tips/). The impact can be optimized by having an expert demonstrate the product. ### 3. Brand recalling Undeniably, this is the best benefit of video marketing. Video contents are easier to recall than pictorial or text-based substance. At a point of time, when the customers recall your [video advertising content](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/), they will also get reminded of you and your products. Henceforth, more deals and leads get converted. ### 4. Reduced returns When the customers already see the product in action even before they purchase it, you can bet that they will be less likely to be unsatisfied. There chanced of returns reduces as they already know about the product; they will only purchase it after understanding its nitty-gritty. Product videos increase conversion and can **reduce return rates by 25%**. ### 5. Real-time feedback People love to give feedbacks upon the videos. Remarks and responses upon your videos let you understand what your customers feel about your products and their videos. It helps you monitor the performance of your products and their videos. It assists you in analyzing what’s working for what isn’t. By using some [analytics tools](https://www.shiprocket.in/blog/ecommerce-analytics-tools/), you can also see what kind of videos are getting more views and leads. This way, you can further upload such videos to get more business. ## The bottom line Visual content gives you an opportunity to market your eCommerce business in ways that wouldn’t be possible with images or textual [content marketing](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/). Your eCommerce business can attract more customers and grow leads. All you need to do is – ensure that you are able to provide some good customer engaging videos. With an effective video strategy in place, you can cut through the noise. Explore the real power of well-made and channelized video campaigns! --- ## https://www.shiprocket.in/blog/pickrr-vs-shiprocket/ --- title: Pickrr vs. Shiprocket: Prices, Features and Courier Rates Compared url: https://www.shiprocket.in/blog/pickrr-vs-shiprocket/ description: If you are an eCommerce seller and looking for a perfect courier partner for your business, there are chances you might feel confused. You might be looking for one-stop shipping solution but couldn’t zero on any one of them. last_updated: 2023-11-02 source: webpage --- # Pickrr vs. Shiprocket: Prices, Features and Courier Rates Compared If you are an eCommerce seller and looking for a perfect [courier partner](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/) for your business, there are chances you might feel confused. You might be looking for one-stop shipping solution but couldn’t zero on any one of them. To get you a clear understanding of the two, we have done a fair analysis between Pickrr and Shiprocket. This will help you understand why Shiprocket is an ideal solution for your business. ## A Detailed Comparison of the Basic Features ## Shipping rates across the country (via air) ## A Comparison Between the Platform Features **A Comparison Between the Platform Features** ## Why is Shiprocket an Ideal Option? Choosing a perfect courier partner can be a daunting task; thereby it is essential that you understand the requirements of your business first. Each courier partner has their specific reach and features, but a few additional features can give an extra edge over your competitors. Here are some amazing features of Shiprocket which makes it the perfect choice for your business: **# Shiprocket’s CORE** The [courier recommendation engine](https://www.shiprocket.in/features/recommendation-engine/) addresses one of the most crucial problems of eCommerce sellers, which is selecting the best courier partners as per their needs. Shiprocket helps sellers to set their courier priority such as cheapest, top rated and more. Based on several metrics such as delivery performance, RTO pickup performance, COD remittance and order pickup locations, CORE gives you a list of top carriers. It displays that list on the basis of your shipping priority. The self-learning algorithms in CORE also assist in reducing the return orders and ensure timely delivery of your orders. **# NDR and RTO Dashboard** The overall performance of your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) can also be tracked using the dashboard of Shiprocket. Also, the key strategies specific to your key metrics can also be implemented. The NDR Panel provides real-time assistance to your business by tracking the non-delivered shipments. You also get these reports on your email. The reverse pickups can also be generated easily from the RTO dashboard at 10-15% reduced rates. The labels can also be printed easily. **# Post Shipping Experience** With Shiprocket, you can amplify the post shipping experience of your customers by customizing the [tracking page](https://www.shiprocket.in/shipment-tracking/). You can collect your customer’s feedback on every purchase using NPS. Also, you can add menu links, marketing banners, and support numbers. These help you in marketing your products on your white label tracking page and increase your sales. **# Unmatched Customer Experience** Customer interaction and customer experience are the two main pillars of any eCommerce business. It is important to analyze the requirements of the customers and then plan the deliverable. At [Shiprocket](https://www.shiprocket.in/), customer interaction is superior and is backed by a highly experienced team. The support team provides resolution to seller issues like weight discrepancy, lost orders and more with quick turnaround time. We hope this fair comparison of prices and features will help you decide the best logistics partner. Moreover, with Shiprocket you get additional benefits such as reducing the shipping expenses, enhancing the [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/) and more. Hopefully, we have given you ample reasons to make an informed decision. Happy Shipping! ## FAQs (Frequently Asked Questions) **Which is better – Shiprocket or Pickrr?** Both platforms have numerous features and benefits on offer. With the detailed comparison above, you can make an informed decision that best suits your business. **Can I get early COD remittance with Shiprocket?** Yes, you can get COD remittance within 2 days of order delivery with Shiprocket. **Can I integrate my sales channel with Shiprocket?** Yes, you can integrate all major channels like Amazon, Shopify, and Magento with Shiprocket and process your orders faster. **How can I calculate shipping rates?** You can calculate shipping rates with our Free [Shipping Rate Calculator](https://www.shiprocket.in/shipping-rate-calculator/) in an instant. --- ## https://www.shiprocket.in/blog/selling-on-flipkart/ --- title: Flipkart Seller: How to Start Selling on Flipkart - Shiprocket url: https://www.shiprocket.in/blog/selling-on-flipkart/ description: For most sellers who are beginning their eCommerce venture in India, selling through a marketplace first is a safer option. You can reach out to a vast audience, save on costs, and focus purely on sales before venturing out with your own website. Flipkart is one such marketplace that transformed the eCommerce game in India. last_updated: 2023-11-02 source: webpage --- # How To Get Started With Selling On Flipkart For most sellers who are beginning their [eCommerce venture](https://www.shiprocket.in/blog/start-e-commerce-business-india/) in India, selling through a marketplace first is a safer option. You can reach out to a vast audience, save on costs, and focus purely on sales before venturing out with your own website. Flipkart is one such [marketplace](https://www.shiprocket.in/channel-integrations/) that transformed the eCommerce game in India. With this post, we aim to give you an insight into how you can begin your business with Flipkart and utilize it to [maximize your sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/). ## From Inception To Reality Flipkart was launched in India by Sachin Bansal and Binny Bansal in the year 2007. It was one of the first mainstream eCommerce websites from where you could order books. It came as a completely new concept to India, defining a significant transition to eCommerce from traditional retail. Following this, they had steady growth with the launch of exemplary features like 24*7 customer support in the coming years. By 2010, they went further and included mobiles, movies, and music on their website. In 2016, they crossed the 100 million registered users mark and were also the first Indian mobile app to cross 50 million users. Now, they have a huge variety of [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) in every domain ranging from household products, clothing, jewelry, etc. *[Image: Advantages of selling on Flipkart marketplace]* ## Why Choose Flipkart? Flipkart has grown to become one of the top [eCommerce marketplaces](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/) for sellers in India. After the recent acquisition by the eCommerce giant Walmart, Flipkart sales are going to soar even higher. They have over 100 million registered users, and around 100 thousand sellers sell using the Flipkart Seller Central platform! Over time, they have incorporated over 80 million products in 80+ categories that include books, electrical appliances, clothes, games, toys, jewelry, etc. They house state of the art warehouses with future technology through which they are now able to ship over 8 million shipments in a single day. Isn’t that fantastic? ## How to start selling on Flipkart ### 1) Signing up on Flipkart seller central Visit [Flipkart Seller Central](https://seller.flipkart.com/). Register using your email id and phone number. *[Image: ]* Click on ‘start [selling](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/).’ You will be redirected to a page where you will need to fill in more details like your full name, and set your password. *[Image: ]* ### 2) On-Boarding Following the process, you will need to provide your area pin code for verification on Flipkart Seller Central. This is done to determine if Flipkart can pick up from your location or not. *[Image: ]* Next, you will need to enter your GSTIN number. You can choose from three options: - You have a GSTIN – Here you can enter your GSTIN and have it verified. *[Image: ]* - I will only sell in GSTIN exempt categories like books – You do not GSTIN to sell books, thus when you select this option, you can directly share details about your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) and set up your account. *[Image: ]* - I have applied/will apply for a GSTIN – You can proceed with the setup of your account and upload the GSTIN later. *[Image: ]* For the next step, you will need to share the details of the bank account with the registered business name. *[Image: ]* You can fill in the details if you have them or fill them later once you set up a business bank account. You will receive all your payments through this account. ### 3) Product Listing To list your products, you can search for the product on Flipkart using the [brand](https://www.shiprocket.in/blog/instagram-bio/) or FSN or list your products. *[Image: ]* After this step, fill in your store details and description. Make sure the description contains relevant keywords as this would also help you with ranking on search engines etc. *[Image: ]* Once you have filled in all store details, bank details, and listed your products, you can begin selling on the marketplace. ### The Flipkart Seller Dashboard The dashboard contains all essential information such as listings, order details, payments, [analytics](https://www.shiprocket.in/blog/ecommerce-analytics-tools/) about the store, and advertising. *[Image: ]* You see your active orders, canceled orders, and return orders under different tabs on the store. *[Image: ]* Also, you can view all the payments you have processed through the [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) along with the invoices and statements. *[Image: ]* Under the growth section, you can view the performance of your Flipkart store and also see the performance of other initiatives such as Flipkart advertising and promotions. *[Image: ]* ### Flipkart’s Pricing Structure Flipkart’s pricing includes the following fees that you will need to pay for each order. #### 1) Order Item Value This is the selling price and shipping charge paid by customer excluding discount offered by the seller. #### 2) Marketplace Fee This includes [shipping fee](https://www.shiprocket.in/shipping-rate-calculator/), fixed fee, and selling commission. - **Shipping fee:** It is calculated based on the product weight and shipping location. - **Commission fee:** Percentage of order item value. Varies by product category and subcategory. - **Collection fee:** Payment gateway and cash collection charges on every sale. - **Fixed fee:** A small fee that Flipkart charges on all transactions. #### 3) GST on marketplace fee This includes 18% of the marketplace fee. ## Shipping of Flipkart Orders To ensure uniform delivery to all its customers, Flipkart delivers all orders through their own [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) courier partners. ### Shipping Fee The shipping fee is calculated based on volumetric weight and actual weight (whichever is higher). Flipkart follows a tier system. The levels are Bronze, Silver, and Gold. When you register as a seller, you are automatically allotted the bronze tier. You can be upgraded to a higher level based on your performance metrics. Also, there is a 20% and 10% discount on the forward shipping fee for Gold and Silver tier sellers respectively. The starting prices are as follows: To make sure you have a smooth experience with the Flipkart seller dashboard, explore the platform correctly and understand every feature. You can leverage the power of 4.5 crore buyers and extend your store. **The Bottom Line** Selling on Flipkart is a great option but, to ensure that your product reaches out to a broader audience, you should also sell on [other marketplaces](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) such as Amazon, Snapdeal, etc. This practice gives you an edge over your competitors as you generate more sales and reach out to virtually the maximum number of users. Also, when you sell through different marketplaces, you get various options to ship your products. [Courier aggregators](https://www.shiprocket.in/) like Shiprocket can assist you in shipping your products at a cheaper rate. The shipping rates start at Rs. 27 per 500 grams. Not only are the shipping rates low, but you also get a variety of courier companies from which you can choose the most suitable one, as per your business requirements. Thus, conduct [thorough research](https://www.shiprocket.in/blog/selling-on-marketplaces/) regarding your products, business requirements and then choose a suitable marketplace that accounts for your budget, optimized sales, and increased profits. --- ## https://www.shiprocket.in/blog/ecourierz-vs-shiprocket/ --- title: eCourierz vs Shiprocket: Features, Shipping Charges & More url: https://www.shiprocket.in/blog/ecourierz-vs-shiprocket/ description: A brief comparison between eCourierz and Shiprocket to determine the features and offerings and find the most suitable shipping partner for your business. last_updated: 2023-11-02 source: webpage --- # eCourierz vs Shiprocket: The Battle Of Becoming The Best eCommerce Logistics Solution eCommerce shipping might seem like an automated process, but a lot goes into it right from the start. From managing inventory to choosing the perfect courier partner, negotiating the [shipping rates](https://www.shiprocket.in/features/), providing order updates to the customer, and more, it is a tough nut to crack. *[Image: ]* And as if all this wasn’t enough, eCommerce returns add to this burden of complicated tasks. Ultimately, it comes down to your logistics platform, which is responsible for taking care of your business’ logistics and not just delivering orders to the customer. So, does your courier have it all? Whether you’ve just started shipping or looking for the top logistics solutions for your business, you’ve landed at the right place. We give you a fair comparison of price and features of two popular platforms in eCommerce logistics- eCourierz and Shiprocket. Read on and discover the [best one for your online store](https://www.shiprocket.in/blog/social-commerce-infographic/)! ## Features Here is a feature comparison of the Shiprocket and eCourierz- ### Plans Shiprocket [supsystic-tables id=25] eCourierz does not offer any subscription plans. ### Shipping charges [supsystic-tables id=26] ### Return costs [supsystic-tables id=27] ### COD Charges These processing charges are for receiving payments via the [Cash on delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) mode from the customer. [supsystic-tables id=28] ### Platform features [supsystic-tables id=29] ## Why Shiprocket? Shipping is one of the most crucial parts of the [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) process, which is why you must select your shipping partner carefully. With Shiprocket you not just get a complete solution for managing your business logistics but also a partner that helps your business grow. Here’s why Shiprocket is the best shipping platform for you: ### Hyperlocal Delivery with SARAL Shiprocket offers you delivery services with its hyperlocal delivery app, SARAL. With SARAL, you can ship orders within a small geographical area of 50 km with delivery partners like Dunzo, Wefast, and [Shadowfax](https://www.shiprocket.in/carrier-integrations/shadowfax/). You can provide the same day and next day delivery of orders like personal care items, groceries, food, medicines, etc. also, Saral has a pick and drop service that helps you send anything like gifts, personal items, flowers, cakes, etc. to an address. With hyperlocal delivery, you can reach nearby customers directly and optimize your delivery strategy by a good margin. ### Store Inventory With Shiprocket Fulfillment If you ship pan India and want to reduce your delivery time, delivery costs, and store your inventory close to your buyer’s location, you can do it with [Shiprocket Fulfilment](https://www.shiprocket.in/fulfillment/). Shiprocket now offers end-to-end integrated warehousing, inventory, and logistics management solutions for businesses where you can store your inventory in our warehouses and we will take care of all the operations for you. With Shiprocket fulfillment, you can reduce the delivery time to 48-72 hours for intra-city & intra-zone deliveries. Since your products will be stored in our warehouses, you won’t have to struggle with other operations like picking, packaging, and first-mile operations. Everything will be taken care of at our end. At Shiprocket Fulfillment, the processing rates start from Rs. 11/unit and the best part is that there is no storage fee if your product ships within 30 days! ### Finest Packaging Material with Shiprocket Packaging Packaging can be stressful if not handled correctly. It is often the reason why the shipping is delayed or damaged when it reaches the seller. Hence, you must sign up for material that is of good quality & sustainable. Shiprocket offers its own line of packaging under the name of [Shiprocket packaging](https://packaging.shiprocket.in/). You can purchase packaging material such as corrugated boxes, and courier bags with pockets for shipping your order is. The best part is that these will be delivered at your doorstep without any additional shipping cost. Also, there are no minimum order requirements for purchasing these products. Along with this, Shiprocket offers a package master feature in its panel where you can map your SKUs with your Packaging material to streamline the process and reduce any weight discrepancies arising due to packaging. You can maintain a uniform process for packaging and optimize your order fulfillment process. ### Courier Recommendation Engine Ever been caught up in a paradox of finding the best courier partner for your shipment? Well, the courier recommendation engine is there to solve the [biggest challenge in shipping](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/)! Shiprocket’s CORE helps eCommerce sellers find the best courier for a particular shipment based on their shipping priority. The machine-learning-based tool also considers the following parameters before suggesting a courier company. - Return rates - Delivery time - Cost-effectiveness ### NDR Dashboard I’m sure you’ve dealt with non-delivery – eCommerce business’ biggest nightmare. [Return Orders](https://www.shiprocket.in/blog/handle-product-returns/). But, they are inevitable. However, with Shiprocket’s NDR management tool, managing undelivered shipments has never been easier. Not only can you keep an eye on your undelivered shipments but also know the reason behind them. Here are some other features of the NDR panel: - Take actions for undelivered orders in real-time - Let your buyer choose their order delivery date - Record undelivered order feedback via automated IVR & SMS This practice, in turn, reduces the chances of a return shipment. And relieving the burden from your shoulders, Shiprocket can help you reduce return orders up to 15%. ### Post Shipping Experience If you care about the relationship you share with your customer, then you must travel the extra mile to provide them with an everlasting experience. With Shiprocket as your [logistics](https://www.shiprocket.in/blog/ecommerce-logistics-work/) partner, you can sit back and relax, while we deliver parcels with superior customer experience for you. You also get to: - Send customized tracking pages to customer - Add your brand’s logo to the tracking page - Share best selling product banners with your customers - Get a performance check from your customers via net promoter score ### Postpaid Payment Plan One of the key benefits one gets with Shiprocket is the flexibility to pay for shipping orders. Who doesn’t like the facility to ship orders and then pay for them later? At [Shiprocket](https://www.shiprocket.in/), you can ship orders with complete freedom and pay for them from your remittance. Easy, isn’t it? Now that you’ve got a fair comparison of the price and features of both the logistics platforms, it’ll be easier to choose the best one. You can also check out more features of Shiprocket [here](https://www.shiprocket.in/features). Enjoy hassle-free shipping! --- ## https://www.shiprocket.in/blog/kartrocket-is-now-shiprocket-360/ --- title: Kartrocket Is Now Shiprocket 360: See What’s Changed url: https://www.shiprocket.in/blog/kartrocket-is-now-shiprocket-360/ description: Introducing Shiprocket 360 – The new and more powerful avatar of your trusted Kartrocket platform! last_updated: 2023-11-02 source: webpage --- # Kartrocket Is Now Shiprocket 360: See What’s Changed Introducing Shiprocket 360 – The new and more powerful avatar of your trusted Kartrocket platform! ## What is Shiprocket 360? Shiprocket 360 is an end-to-end commerce enablement solution that helps offline and online retailers build their [omnichannel solution](https://www.shiprocket.in/blog/omni-channel-retailing-5-emerging-technologies-to-watch-out-for/). We help create a seamless journey for your customers across all your sales channels based on their interest, reaction, and past interactions. ## So, what’s the big change? It’s not a change, it’s an addition. With Shiprocket 360, you have the ability to create bespoke experiences for your customers and plug into some of the most advanced technology for logistics, CRM, marketing, and [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/). Our goal is to provide a solution that ultimately leads to better conversions and engagement from your customers. The future of retail is omnichannel, and to truly achieve this, it’s important that retailers unify their data across systems to have a single view of the customer. ## How this will affect me? Your store will continue to function as it does – no change here. Our new omnichannel features will give you the ability to grow your business by syncing your online and offline [sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) channels. This will help improve customer experience, logistics performance, and inventory management for your business. Read more about our solutions if you’re interested in any of these services: 1. [Omni-channel Retailing](https://360.shiprocket.in/omnichannel-retailing/) 2. [Hyperlocal Marketplace Services](https://360.shiprocket.in/hyperlocal-marketplace-services/) 3. [E-commerce Website Building](https://360.shiprocket.in/ecommerce-website-building/) 4. [Wholesale Business Management](https://360.shiprocket.in/wholesale-business-management/) 5. [Online Marketplace Creation](https://360.shiprocket.in/online-marketplace-creation/) You can also check out our [partner network](https://360.shiprocket.in/our-partners/) and [our capabilities](https://360.shiprocket.in/technology/) with the newly evolved platform. If you want more information, we request you to get in touch with your account manager to walk you through how you can utilize our platform to the fullest extent. Ready to experience the brilliance of omnichannel? [Get a Quick Consultation](https://360.shiprocket.in/contact) --- ## https://www.shiprocket.in/blog/what-are-multi-vendor-marketplaces/ --- title: Multi-Vendor Marketplaces: All You Need To Know - Shiprocket url: https://www.shiprocket.in/blog/what-are-multi-vendor-marketplaces/ description: Multi-vendor marketplaces provide consolidated information that help businesses with faster decision making & saves time. Know more here. last_updated: 2023-11-01 source: webpage --- # All You Need To Know About Multi-Vendor Marketplaces With the rapid [growth of eCommerce](https://www.shiprocket.in/blog/ecommerce-trends-2019/) in the past decade, trends are slowly shifting towards providing a fast-paced shopping experience to buyers. Now, buyers don’t want to spend time surfing through ten websites to find one product. They want consolidated information that helps them with faster decision making and aids in saving time. The answer to this changing trend is multi-vendor eCommerce stores. They are the answer to eCommerce marketers looking on ways to improve their store and push it to the next level. Let’s find out about multi-vendor eCommerce websites and how you can incorporate them into your business strategy. *[Image: what are multi vendor marketplaces]* ## What Are The Multi-Vendor eCommerce Websites? As the name suggests, a multi-vendor website or store is a platform for third-party vendors to sell in one place. In simple terms, it is a big shop that contains various small shops that are run by [individual sellers](https://www.shiprocket.in/blog/new-ecommerce-policy/). To make it more relatable, think of it as a mall (owned by you) that delivers to people’s homes. As the concept is clear, your mall contains many small shops. The responsibility of running each shop lies with the individual shop owner whereas the more significant burden of storing the products, delivering them to people’s homes, and collecting payments lies with you. Now, imagine this mall in an online eCommerce setup. Your mall becomes a marketplace, the small shops are the seller’s stores, and you are responsible for the order processing, shipping, and payments (if there are any due). This is what a multi-vendor eCommerce website/online marketplace looks like. ## Why Invest In Multi-Vendor Marketplaces? *[Image: Advantages of multivendor marketplaces]* ### Freedom From Inventory Management With a multi-vendor store, the responsibility of [inventory management,](https://www.shiprocket.in/blog/inventory-management-tips-for-smb/) storing, warehousing, picking, and packing is no longer your responsibility. It needs to be taken care of by the sellers who sell in your store. This exclusion comes as a relief because it helps you save time, space, and additional cost. ### Lower Investment It’s a no brainer, that setting up an online marketplace requires lesser investment because your resources are only directed towards maintaining an online platform and providing shipping. The remaining expenses of marketing, [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/), and inventory management are no longer your headache. ### A Vast Variety Of Products When you open your store to sellers, they list a range of products on your store. It can lead up to a large number of categories that contain products catering to a vast audience. Therefore, you end up selling various products instead of one or two. This gives you the advantage of holding a large variety for your customers. ### Reduced Efforts Since you will no longer need to write [product descriptions](https://www.shiprocket.in/blog/product-descriptions/), forecast sales, pick products, or package them, your efforts would be significantly reduced. You could invest time in providing your sellers with a state-of-the-art marketplace that lets them reach out to a broad audience. ### Better Margins As you save up on various areas, you even earn a considerable amount from the seller fees. You will not let any seller sell on your shop for free. Therefore, you can have the benefit of deciding the margins you would like to set for your store. ### Increased Traffic There is a good chance that sellers who are utilizing your store also sell on other platforms. This guarantees you increased traffic on your website as people would be visiting your website from different sources. ## Types Of Multi-vendor Sites Multi-Vendor websites/marketplaces can be specified into different categories based on the products they offer, the problem they solve, etc. The broad classifications are as follows: ### General Marketplace This includes a marketplace that contains all products and various categories. The market is not targeted, and vendors from different groups can sell their products on the store. Prominent examples include [Amazon](https://www.shiprocket.in/blog/amazon-self-ship-vs-easy-ship/), Alibaba, Snapdeal. *[Image: amazon.in categories showing vast variety available]* ### Specialty Marketplace These are marketplaces that focus on a niche. They aggregate sellers who sell one kind of product and put that across to buyers. The audience for these kinds of markets are usually low and are focused at people who look for specific products or services. Examples include Myntra, Jabong, Healthkart, etc. that target their marketplace products to a limited customer base. *[Image: Health kart website selling for health and fitness products]* ## Components Of A Multi-Vendor Store ### Inventory Management As we have already mentioned, [inventory management](https://www.shiprocket.in/inventory-management/) is not necessarily a concern for the store admin. But that does not mean you do not need to coordinate with vendors. To make sure orders are fulfilled on time, you can instill checks to ensure that your vendors are stocked with products at all times. ### Seller’s Fee Program How you pay your sellers is of primary importance in your eCommerce store. You will have to devise clear plans and define the fees every seller has to pay for hosting their shop on your website. Like Amazon, you can charge them for every order, or take an upfront fee. Once you analyze your parameters and chalk out a plan, make sure you draft and explain every aspect of it distinctly. ### Shipping Undoubtedly, shipping is the most vital process in your order fulfillment phenomenon. It links your store with your customer. Therefore, take up the responsibility of shipping and don’t rely on vendors to carry it out themselves. You can ask your third-party sellers to sell through a popular [shipping software](https://www.shiprocket.in/blog/e-commerce-shipping-software/) like Shiprocket. Through Shiprocket, you can ship across the nation at the cheapest shipping rates. ### Payment to Vendors Decide upon a time interval at which you will be paying every seller. You can remit them for their orders after seven days, three days, or whatever best suits your process. You can also pitch in incentives from time to time to attract new sellers. ### Analytics Giving sellers a [detailed report](https://www.shiprocket.in/blog/ecommerce-analytics-tools/) of their sales prompts them to make informed decisions, forecast their purchases, and produce inventory accordingly. Your multi-vendor website is bound to thrive if your sellers are on top of their game. ## How To Get Started? *[Image: getting started with a multi vendor marketplace]* Once you have decided to start with your multi-vendor eCommerce store, keep a few things in mind before you take the plunge. ### Conduct A Thorough Market Research Study the market and understand what resonates well with the buyer. Conduct surveys and analyze previous reports to get a deeper understanding of [buying patterns](https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/) so you can present customers with what they want. ### Select An Appropriate Domain Name The domain name you choose must be descriptive about your brand. Therefore, make sure you think about it in detail before choosing one. Remember to make it short, crisp, and clear. Always check if the domain is available so that you can avoid any trademark issues later. ### Choose A Suitable Theme The website should not look complicated to the buyer. You may have many things going on in the background, but your website should be simple, neat, and easy to navigate. Choose a theme that promotes this idea and makes the buyer journey more pleasant. ### Align Your Shipping Strategy Before you launch your store, make sure you have thought of how you will ship your products. If you fail to stand on those goals, you will have to face the wrath of angry customers. A good option would be [Shiprocket](https://www.shiprocket.in/). They have an automated platform that you can use for shipping products across the country. ### Market The Website Properly Once you set up your multi-vendor eCommerce website, you need to project it to an audience. The market research will give you a fair idea about the type of users, their buying preferences, choices, preferred payment modes, and most importantly, the platforms on which they are most active. ### Sort Out The Availability Of Payment Modes It is crucial to figure out the kind of payment options you provide to your buyer. Learn about the different types of [payment methods](https://www.shiprocket.in/blog/best-payment-gateway/) and adopt as many as you can. A more significant number of payment modes persuade the buyer to purchase quicker. To sum it up, multi-vendor marketplaces are an excellent option for you to begin your large scale venture! You must explore this option if you do not want to sell something specific necessarily. Get in touch with companies that offer multi-vendor website options and begin setting up your store today. ## FAQs (Frequently Asked Questions) **Does Shiprocket offer shipment tracking?** Yes, you can track your shipments here with AWB no or order ID. **How can I sign up for Shiprocket?** Sign up from our website or mobile application for free by providing your details - name, company name, email id, and password. **How do I find the order ID or AWB no for tracking?** You can find the order ID or AWB number on the order confirmation email or SMS. **Does Shiprocket offer early COD remittance?** Yes, you can opt to get early COD remittance with Shiprocket. --- ## https://www.shiprocket.in/blog/pre-launch-check-list-for-ecommerce-website/ --- title: The Ultimate Pre-Launch Checklist for Your eCommerce Website url: https://www.shiprocket.in/blog/pre-launch-check-list-for-ecommerce-website/ description: You have finally finished curating and developing your eCommerce website and the day to its launch is getting closer. This excitement can slowly become overwhelming. But before you reach that stage, let’s see what all you can do to ensure that a stunning website reaches your buyers. last_updated: 2023-11-02 source: webpage --- # The Ultimate Pre-Launch Checklist for Your eCommerce Website You have finally finished curating and developing your [eCommerce website](https://www.shiprocket.in/blog/promote-new-ecommerce-website/) and the day to its launch is getting closer. This excitement can slowly become overwhelming. But before you reach that stage, let’s see what all you can do to ensure that a stunning website reaches your buyers. Launching a [brick and mortar store](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/) involves tremendous efforts in the pre-launch, launch, and post-launch stages. If you thought it would be any different for your eCommerce website, think again! The first impression is most definitely the last impression. This concept also applies to your site. If your website crashes the day it is launched, it will leave a negative impact on your buyers. This scenario could be one of the many if you do not run thorough checks and balances before you launch the website. Here are a few things you must check before you launch your eCommerce website: ## Add an Analytics Tool Putting up your website without a tracker installed is as good as not launching it. Therefore, ensure that you have an analytics tool to measure the site traffic and conversions. A great tool available out there is Google Analytics. All you need to do is insert a shortcode given by Google in your site’s code, and you will be good to go. Following this, you’ll also need to set your goals and desired reports that you would like to see. Many tutorials around this subject will help you [set up analytics](https://www.shiprocket.in/blog/ecommerce-analytics-tools/) for your website. It’s essential to have this tool beforehand because you will be able to track your website’s performance based on various metrics. These metrics include leads, conversions, etc. using which you can align your future strategies and scale growth. ## Social Media Presence It is imperative that you have a [social media presence](https://www.shiprocket.in/blog/social-media-selling-platforms/) before the launch of your website. This step will enable you to aggressively promote your site among your followers and spread the word about your store’s launch much faster. Don’t leave out any platform and start pre-launch marketing practices on these handles. Start your handles on Facebook, Instagram, Pinterest, and Twitter. If you’re into a B2B business, Linkedin is the holy grail for you. Customize your covers and profile photos. Formulate a strategy, devise a schedule, and post regularly. Engage with as many people as possible, so you have a decent base before you launch your site. ## Website Backup A gentle reminder – create a backup for your website NOW! With the regular updates of inventory, you will need to update your landing pages accordingly. Thus, if you don’t regularly create a back up your website; you’ll always be in the dark about its security. We suggest you take a back up at least twice a day to avoid any loss. Whether your site is on Shopify, [WordPress](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/), Bigcommerce, or any other platform, you must set up a system where your website is backed up regularly. ## Shipping Options An essential aspect of your entire eCommerce strategy, shipping must not be taken lightly. You must sort out all your shipping options beforehand. It is important to make sure that you do not lack when you receive orders because there is inadequate knowledge about the fulfillment process. A great option you can deploy is [Shiprocket](https://www.shiprocket.in/). You can sync your Shopify, Woocommerce, Magento, etc. websites with Shiprocket using APIs. This initiative will sync your shipping panel with your website and you can auto-import website orders into Shiprocket and ship immediately within a few clicks. This would enable a seamless order fulfillment process and will provide your customers with the utmost level of satisfaction. ## Cross-check Links and Checkout Functionalities Whatever goes up on your website has to be error-free. So, you should make efforts to ensure that the information entered is correct. You can start by checking the main landing pages and slowly progress to checking the secondary pages. You can make another list like the one below to ensure that you check everything before your site is published. - The links are working - Product prices are entered correctly - The [product descriptions](https://www.shiprocket.in/blog/product-descriptions/) are accurate - Contact information is valid ## Announce on Social Media The website launch announcement should be such that it attracts people to come and view your website. Therefore, spend time thinking about the platforms through which you want to go live. You can even opt for PR to reach out to larger audiences. Offering a welcome discount is an excellent way to get started. When Forever 21 started with their online store in India, they provided a site-wide discount of 20% to attract people to their store. Also, posting about these discounts or offers on your social media account will get you a large viewership for your website. ## Build Communication Your [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) handles will contribute majorly towards building a communication channel with the buyers. If you handle queries appropriately and adequately engage with your target audience, you can build initial trust and make them develop a liking for your brand. Through these initiatives, you can collect email addresses of your potential buyers to engage with them using other means like emails, newsletters, etc. Once you launch your website, an email invite to these contacts can help improve users on your eCommerce site. ## Optimize Images Images play a vital role in the success of your eCommerce site. As we [discussed before](https://www.shiprocket.in/blog/boost-ecommerce-sales/), the images you display are the buyer’s only way to judge what they are buying. Therefore, include clear photos, with appropriate alt text. Here are some of the things to check off your list to ensure adequate image optimization: - Superior quality images - Reduced file size - Correct thumbnails - Appealing product descriptions - Correct ALT attributes for SEO optimization ## Proof-read Content Like it is mentioned, again and again, [content is king](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/), and it undoubtedly plays a pivotal role in the growth and progress of your eCommerce website. Thus, ensure each copy that you upload on your site is correct. Incorrect content is distracting and can drive the customer away. The website content must be descriptive and should provide an insight into the products your customer is looking for. Check for grammatical errors, spelling mistakes, and other small errors to avoid missing any incorrect information that may go out. ## Double-check the Payment Gateway Configuration If your [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) isn’t intact, buyers will leave disappointed as their purchase would not go through. Thus, double-check the functioning of your payment gateway and ensure anyone who accesses the website can complete every step of the shopping correctly. Run several test purchases to make sure your process is aligned and working. ## Conclusion Launch of a website can be daunting, and it will give you sleepless nights for sure. Moreover, if you do not have these points under check, you will face the wrath of an unsuccessful launch. So why fall for it? Invest time and energy to review each point and proceed with caution. Undoubtedly, the process will be seamless, and you will emerge successfully! --- ## https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/ --- title: How to Collect Positive Reviews for Your eCommerce Store - Shiprocket url: https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/ description: ContentshideWhy Positive Customer Reviews are Crucial for Your eCommerce Store?How to collect Positive reviews from your customers?#1. Provide incentives for... last_updated: 2023-11-02 source: webpage --- # How to Collect Positive Reviews for Your eCommerce Store You sell great [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). Your customer support is best in the industry. Your factory brings out high-quality goods. You get emails from your customers praising your offerings. And, you bask in the glory of positive customer feedback. But, are you taking advantage of customer reviews? Looking for a credibility boost for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/)? Well, positive reviews from customers are pure gold to any business. So why not? Read more to know why and how to collect them! ## Why Positive Customer Reviews are Crucial for Your eCommerce Store? *[Image: Positive Reviews]* - **Increasing brand trust** Today, it has become a practice for customers to carefully research about a business before purchasing their product or service. As per a [survey by BrightLocal](https://www.brightlocal.com/research/local-consumer-review-survey-2014/), about 88% of the consumers read reviews to determine the quality of a local business. And, 72% are of the opinion that positive reviews make them trust a local business. It is an added advantage for those who are newbies or local businessmen. - **Online exposure and SEO** Often, businesses build amazing websites and sell creative products, but they often face a drawback, i.e. visibility on the internet. To improve visibility on the internet, search engine optimization is the key. Search engines need to be optimized as they know how to recognize a website with positive reviews. *Tip: Get your clients to write positive reviews. It will help boost your website’s ranking & online presence.* - **Conversion of more leads** What your former customers think about your brand attracts more customers. Word of mouth is one of the oldest and best [marketing strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/). Providing customer delight and meeting their requirements is worth it! When customers can judge your capability of meeting their needs, is backed by positive reviews, they will be willing to give you a chance. Thereby increased leads and better conversions. ## How to collect Positive reviews from your customers? ### #1. Provide incentives for writing reviews In every seller-customer relationship, there has to be some give and take. There are ‘n’ number of possibilities when it comes to providing incentives to your [customers](https://www.shiprocket.in/customers/). Better the rewards, better are the reviews. But, be very cautious! Don’t come across as ‘trying to buy the positive customer testimonials.’ Provide sensible and relevant incentives such as free gifts, promotional gifts, discount coupons, and gift cards. Anyone who writes reviews, positive or negative, should get a lucrative offer or an incentive. *Pro tip: Try to ensure that positive reviews that are accompanied by videos and pictures get better rewards. The more exclusive and lucrative your reward is, the more customers will covet it.* ### #2. Send automated emails after every purchase Asking [customers](https://www.shiprocket.in/customers/) to provide reviews immediately after a purchase is made, is a right time to approach the customers. Emails are one of the best ways to do so since the purchase is still fresh in the customer’s mind. Devise an automated mail that explains the requirement of reviews and testimonials for your business. Make sure the procedure to write/share reviews is easy and quick. ### #3. Consider influencer marketing Influencers are bloggers and video makers having a massive fan following on social media ([instagram](https://www.shiprocket.in/blog/instagram-influencer-marketing/), facebook, twitter, etc.). These influencers can be hired to review your products. Usually, they are in perennial search of products that they can share with their followers. For instance, if you are selling face creams, find bloggers who write reviews of skin care products and approach them to review your products. Followers of such influencers usually take into consideration the products they swear by. It increases the trustworthiness of your products. ### #4. Opt for social media Marketing your business on [social media](https://www.shiprocket.in/blog/5-killer-ways-to-sell-on-social-media/) for free is one of the ideal strategies of getting reviews. All you need is great content to build an online presence. Once you build up a good reputation with the quality of your products and customer service, reviews start flowing in automatically. *Pro tip: While dealing with your reviews on social media, be consistent in what you’re posting online. Coming across as a brand requires continuous efforts.* ## CX is the ultimate game setter Customer is the king. The customers are the ones on whom everything is dependent. Thereby, everything should be customer-centric. Develop quality products keeping the customers in mind. Try to build products with a personal touch. Furthermore, try to deliver the products as soon as possible. Ensure that their products reach on time. To decrease their shipping costs and provide fast shipping, use a courier aggregator like [Shiprocket](https://www.shiprocket.in/). On-time delivery can make or break the customer’s experience. Make sure you choose your courier partner wisely. Also, concentrate on the quality of your after-sale service. Ask them if they require any changes in the products. Try to convince them that their reviews are necessary to provide the best quality of products to other customers. Address their queries and complaints in an efficient manner. Once you get the review, start working on the negative ones. And then, take out time and follow up with your customers. This will result in building trust and positive brand image of your [company](https://www.shiprocket.in/blog/company-name-suggestions/). New visitors shall get influenced effortlessly and can easily be taken to the sales funnel. So what are the techniques you use to get customer reviews? We would love to hear from you! --- ## https://www.shiprocket.in/blog/reasons-why-businesses-are-unable-to-create-customer-loyalty/ --- title: 5 Reasons Why Businesses are Unable to Create Customer Loyalty url: https://www.shiprocket.in/blog/reasons-why-businesses-are-unable-to-create-customer-loyalty/ description: Like it or not, if your business is losing customers then customer loyalty is the key to long-term business profits. last_updated: 2023-11-24 source: webpage --- # 5 Reasons Why Businesses are Unable to Create Customer Loyalty Like it or not, if your business is losing customers then customer loyalty is the key to [long-term business profits](https://www.shiprocket.in/blog/low-investment-business-ideas/). Every day, a new business comes up. For consumers, marketplaces can feel like a cold, uncaring place full of sellers who are only concerned about their money. Too many spam emails, aggressive ads, and best deal pitches everywhere they look. They are significantly incentivized, hopping from one business to another, never staying long enough to become brand advocates. As per a [research](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth) from McKinsey & Company, only 13 percent of customers stay loyal to a single brand. This behavioral shift is putting the established marketing tactics in doubt. But, are we as marketers unable to stop it? Here are the top 5 reasons due to which you might be losing out your customers: *[Image: Reasons due to which you might be losing out your customers]* ## #1. Failing to meet customer expectations Quality is undoubtedly the major deal-breaker for most customers. For [customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/), it is vital that you understand the requirements of your customers. As per Neilson’s report, 26% of the consumers switch brands due to the quality issues. The necessity of high-quality products that meet or exceed the customer’s expectation is mandatory to create brand loyalty. ## #2. Poor customer service Good customer service is one of the principal reasons why people stick to a brand. For a customer, your support team is your business. Often, we see that the different departments of a business such as support and sales lack coordination and understanding. This results in poor customer experience. Sour customer experience can ultimately lead to a loss of the client. *Pro tip: Pay attention to your customer service policies and the performance of your support agents. These days companies like [Shiprocket](https://www.shiprocket.in/) create customer support-focused accounts on Quora. These type of accounts are public and help customers in getting their problems resolved quickly.* ## #3. Lack of unique relevance to consumers Making your product stand out from the competition is really important for your products to get repeat purchases. Diligent efforts should be made to put into focus what role the brand should play in a customer’s life. They obviously look for something unique. Thereby, the businesses should come up with something different. *Pro tip: It is recommended that you choose an attractive theme for your store front. Choosing a theme for your store helps you stand out from the lot. Also, you can always hire freelancers if you are unsure of designing something unique.* ## #4. Price Having the ‘price’ on our list might sound like a cliché, but the price is always a linchpin for [customer loyalty](https://www.shiprocket.in/blog/reasons-why-businesses-are-unable-to-create-customer-loyalty/) and retention. It is undoubtedly one of the biggest attributes that causes customers to switch services. Customers often fight the temptation to jump onto the ‘cheap’ train. Today, customers can get a price comparison within a few clicks, making it easy to find a better deal elsewhere. You must ensure that to help them, by offering more than just a good deal. ## #5. Poor shipping experience The entire process of purchasing a product can go flak if it is not shipped and delivered on time. Careless shipping has a huge negative impact on customer experience. If the customer gets the product lot later than the expected or mentioned date, the product is damaged or the shipping cost is too much, then it is beyond doubt that he/she will never shop from the same site or marketplace again. *Pro tip: To improve the shipping experience, it is recommended that you use a courier aggregator like [Shiprocket](https://www.shiprocket.in/). It gives you a pool of courier partners and recommends the best out of all by analyzing the priorities of your business.* ## Going back to the basics is an ideal solution With the advent of digital technologies, there is a huge difference between the expectations of the customers and what is actually being offered. Every industry is observing transparency, the result of which is strong on pricing. Businesses need to consider the fundamentals of their business models. They can either work more efficiently to sell products cheaper or add some unique value to the products to justify higher prices. But, the reality showcases that businesses really need to do both if they wish to survive in the long run. The solution lies on a deeper level and hence only marketing won’t be enough. A new customer-relations card or a fancy new advertising campaign won’t set the customer loyalty curve straight. The leaders at the top of the business should work towards adding value to their offerings and [customer experiences](https://www.shiprocket.in/blog/improve-cx-using-order-tracking/). --- ## https://www.shiprocket.in/blog/competitive-analysis-ecommerce-business/ --- title: Competitive Analysis for Ecommerce Success: A Guide - Shiprocket url: https://www.shiprocket.in/blog/competitive-analysis-ecommerce-business/ description: Keeping an eye on the competition around you is more important than it seems. It helps you anticipate your rival’s move, prepare yourself for what’s ahead and stay on top of your niche at all times. last_updated: 2023-11-02 source: webpage --- # A Guide to Competitive Analysis: How to Tackle Competition in eCommerce Business Keeping an eye on the competition around you is more important than it seems. It helps you anticipate your rival’s move, [prepare yourself](https://www.shiprocket.in/blog/ecommerce-solutions-online-business/) for what’s ahead and stay on top of your niche at all times. This practice is often called competitive analysis, and it’s what you must be paying attention to if you haven’t done in a while! However, if you understand competitive analysis as spying on your competitors by stalking their [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/) accounts and subscribing to their emails, this post is what you must be reading right now. Studying your competitors goes far beyond descrying upon them. You must have an appropriate strategy in place, from where you can draw conclusions and update your views about the market. Because at the end of the day, you want your competitors to pick you, instead of the others in the market. Read on to find out how you can give your buyers more reasons to zero in, over your business. ## Why Competitive Analysis Is Important in eCommerce, No Matter Whether You’re an SMB or a Market Giant? Competitive analysis of your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) rivals serves as a foundation stone in carving a niche for yourself in the market. And no matter whether you are a small business or a well-established one, keeping an eye on your competitors will only accelerate your growth. When you analyze your competition’s strengths and weaknesses, it’s easy to determine how you can market your brand to gain your customer’s attention. Moreover, the insights into your competitor’s changing moves in the market can also help you keep up with the industry trends and tackle them with new offerings. ## What You Must Cover In Your Competitive Analysis? Analyzing your competitor is no rocket science, but you must start by penning down the points that you must be ready to cover. Though, it may vary depending on your business, here are some essentials that you must not neglect: - The market share owned by your competitor/competitors - The customers they are targeting - The key differentiators of their product - Elements of usability such as page load time, cross-browser compatibility, call-to-action characteristics etc. - Their approach towards [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), particularly shipping - Their marketing message or the key factors they highlight to sell their products - Social Media approach - The type of content they are marketing Taking a look at these factors will help in determining how your competitor is trying to distinguish themselves in the market. Most importantly you will get to understand the pain points they are targeting and how you need to alter your strategy to keep up with them. ## How To Do A Competitor Analysis? Now that you’re aware of how crucial competitive analysis can be for [your business](https://www.shiprocket.in/blog/low-investment-business-ideas/), the sooner you start, the better combating strategies you will be able to develop. But don’t worry if you’re clueless about starting! Check out the practical steps below: ### Step 1: List your competitors, then categorize them You might have more than a handful of competitors in the market but all of them might not be offering the same goods and services as your business. It is, therefore, important to break them down into direct and indirect competitors. Start by listing down all the competitors you can think of! These may include businesses that: - Have a similar model of business as yours - Sell the same [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) - Have similar target or slightly contrasting target audience - Are new to the market - Lead the market **Tip:** Don’t create a competitive landscape that is either too small with a single competitor or too large with hundreds of them. List 7-10 competitors in relation to your current positioning in the market. #### How to Find Your Competitors? If you can’t really figure out who your competitors are, try using the tools available in the market. For example, you can search for business specific keywords on Google and Amazon to get a fair idea of your competitors. Once you find a name from there, look up to their website and [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) channels to find out more. Alternatively, you can also take the help of professional tools such as Alexa, Hoovers, SEM Rush, Ahrefs etc. The aim of using all these tools is to get a comprehensive overview of your competitors. #### How To Categorize Your Competitors? Once you have a list of all your competitors, it is advisable to categorize them so that you can determine the ways in which they relate to your business. Classify them into these categories: **Primary competitors** Your primary competitors are those businesses that have either similar products as yours or target the same audience. For example, shoe retailers Nike and Adidas are primary competitors to each other. **Secondary competitors** Your secondary competitors sell products that are similar to yours but to a different audience. These products may be low or high version of your products. Suppose you are a retailer of Fastrack watches, your secondary competitor may be a retailer of Fossil watches. **Tertiary competitors** The businesses that sell products which are only distantly related to your business are your tertiary competitors. They may become your primary competitors if you plan to expand your business in the future. For example, if you sell laptops, a [company](https://www.shiprocket.in/blog/company-name-suggestions/) selling laptop skins could be your tertiary competitor. **Tip:** To keep a track of your competitors, make a spreadsheet and keep on adding vital information to it. ### Step 2: Write the elements you want to compare Once you clearly understand who your competitors are, it’s time to focus on the elements you want to compare. A large part of this may depend on the kind of business that you’re running. However, there are three elements that you must absolutely add to your criteria of analysis. - Product - Sales - Marketing *[Image: ]* #### What Should You Analyze In Your Competitor’s Products? A product resides in the heart of any business. It is what represents your brand to the customer, which is why analyzing your competitor’s product is a must. Start by understanding the products that your competitors are [selling](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/) along with the quality and options that they are offering. One of the most important factors that you must consider while studying your competitor’s product is pricing. Then move on to discover the following factors that revolve around your competitor’s products: - The price range of products - Any seasonal or occasional discounts - Low-cost or high-cost estimate of products - Market share of competitors - Volume sales or single sale product type #### What Should You Analyze In Your Competitor’s Sales? Insight into your [competitor’s sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) can tell you a lot about their positioning in the market. You can look for these points when analyzing: - Their sales process - Channels they sell through - Locations where they sell through- single or multiple - Whether they are scaling - Revenues and total sales volume - Reasons their customers are leaving Knowing your competitor’s sales process can help you can prepare your representatives to deal competitively with the final stage of the purchase. Alternatively, if a customer gets in touch with you to avail your services, you can set up a sales process, asking them which services were they previously using and what made them switch. #### What Should You Analyze In Your Competitor’s Marketing? Marketing has the power to make or break your business. And that’s why you must always keep on reinventing your [marketing strategy](https://www.shiprocket.in/blog/7-steps-to-ecommerce-marketing-strategy/). Diving into your competitor’s marketing strategy can throw a great deal of light on the ways they reach out to their target audience. Start by taking a look at the following points: - Whether they write blogs? - Do they publish whitepapers and e-books? - Are they creating infographics? - Do they use videos and creative visuals to drive their products? - Are they working on their PR? - Are they running just online campaigns or offline as well? Once you determine the kind of marketing tactics that your competitors are using, move on to checking the frequency with which they post. If they post regularly, you should be paying attention to the quality of content they create. A large archive of the content does not mean that they will deliver quality. Look for opportunities where you can perform better and produce better content than your competitors. The type of content your competitors are producing also tells you a lot about their lead generation strategies and any new segments they might be willing to target. You can also check [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/) and other platforms to keep a tab on the number of shares or engagement that a post has gathered. With this, you’ll come to know about the topics customers in the same niche prefer to read. ### Step 3: Take a Look at Social Media and Online reviews If you’ve ever thought of analyzing your competitors, I’m sure you must have gone through their social media accounts. Social media tells a lot about how customers perceive your competitors. Check the engagement they gather along with their social media presence. So, if you’ve been ignoring the potential of social media for your business and your competitors are reaching out to customers there, may be you can harness its power too. Check for the following points: - Posting frequency - Number of fans - Content engagement and virality - Promotions such as ads And then based on the type of business you’re in, you can take a look at the following social media platforms: - Facebook - [Instagram](https://www.shiprocket.in/blog/instagram-bio/) - Pinterest - Youtube - LinkedIn Once you’re done with collecting data for all your competitors, start comprehensively studying them to form a rating around it. ## Start Analyzing Today! Now, with all the above information how would you rate your brand, in relation to your competitors? This will throw immense light on the key area where you must be working. A good approach to analyzing your competition is also analyzing yourself in the bracket of the same parameters. Set a baseline. Then utilize all the records that you’ve gathered to perform a SWOT analysis. Thus, the sooner you pick competitive analysis as a key strategy for taking your business forward, the faster you begin to accelerate in the market. --- ## https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/ --- title: Building a Successful Ecommerce Website: A Comprehensive Guide url: https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/ description: Are you thinking of starting your eCommerce website but confused on how to go about it? Welcome to the club! Every successful seller once started with this confusion. We understand this process can be tedious, but if you follow it through step by step, you can put together a unique website that caters to the needs of your audience. Let’s look closer at the process that can help you establish your eCommerce website from scratch. last_updated: 2023-10-11 source: webpage --- # Beginner’s Guide To Building An eCommerce Website From Scratch Are you thinking of starting your [eCommerce website](https://www.shiprocket.in/blog/best-ecommerce-platform-small-business-india/) but confused on how to go about it? Welcome to the club! Every successful seller once started with this confusion. We understand this process can be tedious, but if you follow it through step by step, you can put together a unique website that caters to the needs of your audience. Let’s look closer at the process that can help you establish your eCommerce website from scratch. Before dwelling into the specifics of how you can start building an eCommerce website from scratch, here is a brief look at the significant advantages of an eCommerce website. ## Advantages of an eCommerce website *[Image: Advantages of an eCommerce website]* An eCommerce website [serves prime importance](https://www.shiprocket.in/blog/ecommerce-benefits-small-business-entrepreneurs/) for any retail business. It provides your store with identity online and gives you a space to display your efforts in a creative yet engaging manner. It is your shop, and you can customize it the way you like. Here are a few advantages of having an individual eCommerce website: ### 1) Brand identity With an [eCommerce website](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), your brand gets another dimension to its identity. It becomes your online address, and your customers can look it up any time they wish to. Moreover, your website speaks volumes about your store and helps you develop an impression on your buyer’s mind further influencing their purchase decisions. ### 2) Provides more information to the buyer A website provides detailed information to the buyer. This information can include details like how to use instructions, production details, make, model, safety guidelines, precautions, etc. These pieces of information can help you educate the buyer and persuade them to make a purchase. ### 3) Acquire more customers As your website is accessible to billions of people who access the internet, the number of customers you can acquire, doubles. You can [target a broader audience](https://www.shiprocket.in/blog/customer-acquisition-strategies/) without spending a lot on branding. Also, with improved search engine visibility, you can drive a large amount of traffic to your store. ### 4) Sell across borders Online selling doesn’t restrict you because of your geographical location. Unlike a retail store where you can only reach out to people living around your shop, you extend your reach to a vast audience across the globe with an eCommerce website. ### 5) Sell 24*7 Just like selling across borders, an eCommerce site gives you the benefit of selling round the clock. Your store never officially shuts down, and people can make purchases as and when they like. ### 6) Reduced costs With an eCommerce website, you [save on many additional costs](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) like inventory management, labor costs, travel costs, offline advertising & marketing costs, etc. ## How can you build your eCommerce store from scratch? *[Image: Steps for developing your eCommerce website]* ### 1) Market research This step is essential for your eCommerce store as a carefully done research will help you finalize the products you want to sell. Analyze the market, trends, what your target audience needs and then zero down on the final products. It wouldn’t be useful if you finalize a product that already has many suppliers in the market or a product whose demand isn’t very high. You can use tools like [Google trends](https://www.shiprocket.in/blog/google-trends/) to find out which product is currently trending in the market. ### 2) Select a domain name Next, select a domain name for your website, preferably one that aligns with your brand. The primary motive of a domain name is to give your brand an identity. Therefore, choose the one that is descriptive of your products, brand, and business. According to a survey, a .com domain name is better than the other domains available. Make sure the domain name is available and relevant to the brand. ### 3) Choose a website builder One of the most challenging tasks is choosing which [website builder](https://www.shiprocket.in/channel-integrations/) is most suited for your eCommerce site. Currently, there are many website builders that can be used for creating your eCommerce website. Since this is where your website will be created and hosted, you should choose a builder that best aligns with your needs. *[Image: Website builder shopify]* Some factors based on which you can select a suitable website builder include: #### 1) Budget First and foremost, the website builder must fit into your budget. If it exceeds your budget and you don’t receive any substantial profit, it will get challenging to recover the costs. As a new business, you should be more focused on getting users to the website rather than spend money enhancing it. Enhancement and optimization can be done later as well. #### 2) Security Your website builder must provide you with the necessary security features in case of a threat. Go through reviews and learn about the features offered by each website builder. #### 3) Flexibility What you launch initially is only the basic version of your website. As your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) grows, your website will need changes too. Hence, your builder must have the facilities to accommodate these changes at all stages of growth. #### 4) Responsiveness mCommerce is catching up in the country and is extremely widespread. Your website builder should also give you an option to make your website responsive. The next question that arises – what options do you have? There are many website builders available on the internet today. A few of them are as follows: #### 1) Open Source - Woocommerce - Magento (Community edition) - Prestashop - Opencart #### 2) Paid - Shopify - [Magento](https://www.shiprocket.in/channel-integrations/magento/) - Bigcommerce - Kartrocket ## 4) Build your eCommerce website Once you have chosen your website builder, it is time to start curating your website. Here are the following steps you can follow to create an appealing website that provides value to your customers. #### 1) Register on the website Follow a simple sign up process to register yourself with the website. Usually, the process is simple and only your mobile number, email id, and password are required to sign up and start the process. Most website builders also have an option for social sign-ups where you can directly login using your [Facebook](https://www.shiprocket.in/blog/how-to-set-up-a-facebook-store/) or Google account details. #### 2) Choose a template Next, choose a suitable template that best aligns with your vision. Usually, store builder websites divide their templates in the form of themes. This process saves you ample time and efforts. Be careful while selecting a template as it decides the look and feel of your store. Most stores like Woocommerce, Shopify, etc. have both paid and free templates from which you can choose for your eCommerce store. #### 3) Customization Once you have selected the template, it is essential to customize it with the right color scheme, tools, and functionalities to make it more appealing. Spend time in enhancing the whole look of the store and put to use various tools that can improve the design of your website. Website builders have several free tools that you can use to get started with the process of designing your eCommerce site. #### 4) List products Moving on, begin adding your products to the store. Figure out how you want to display them. Finalize the categories, subcategories, and start showing the products in your store. Ensure that all the listed products have appropriate images and [product descriptions](https://www.shiprocket.in/blog/product-descriptions/) that give your buyer a clear idea about the product. #### 5) Setup payment options To begin selling, add the payment options through which the buyers can pay for their purchase. You can choose from different payment gateways offering a range of payment modes. Try to provide the buyers with as many payment options as possible. This variety does not limit them, and they can complete the last stage of their purchase quickly. [Learn more](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) about different payment modes you can offer to your buyers! #### 6) Shipping & Fulfillment Shipping and [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) is a crucial aspect of your eCommerce store. Make sure you opt for a suitable shipping partner that fulfills all orders easily and does not charge you a lot for each shipment. Instead of opting for a single courier partner, we suggest you choose a shipping aggregator like Shiprocket. With this software, you can ship across 26,000 pin codes at Rs. 27/500g and also auto-import orders from your eCommerce store. *[Image: Shiprocket's dashboard]* ### 5) Launch your website Once you’re done building your site, it’s time to launch it. Conduct all last minute checks like content audits, website back up, communication, etc. Once you’re confident and thorough with your tests, press publish and launch your website for your viewers to access it. ### 6) Market your website Once you’ve launched your website, the real work begins. How will you make your audience aware of this launch and your products? The answer to this pressing question lies in your [marketing efforts](https://www.shiprocket.in/blog/7-steps-to-ecommerce-marketing-strategy/). Once you launch the website, you need to aggressively market it to make sure it reaches the right people, and they engage with it. Here are some marketing efforts that can help you project your brand to the right people: #### 1) Email marketing Build your email list with pre-launch efforts and once you launch your website, begin sending essential pieces of information to your buyer. You can send across newsletters, [offers](https://www.shiprocket.in/coupons/), discount coupons, etc. Emails are a personalized means of communication and persuade buyers to buy products from your website. #### 2) Content Marketing Blogs, videos, Q&A posts are an insightful look into your brand. They give your buyers more information about your brand and subtly convince them about the relevance of your brand. The trick is to provide more informational content as compared to promotional content. #### 3) Social media marketing [Social media](https://www.shiprocket.in/blog/social-media-selling-platforms/) plays a crucial role in any business’s marketing process. Since most people are now consuming information from social channels like Facebook, Instagram, Twitter, etc., you must share relevant information, interesting content, and other engaging facts to educate and attract your customer. #### 4) Influencer marketing A new trend catching up is influencer marketing. Here, people with a large following, also known as influencers, promote your product among their followers. In a way, influencer marketing is a shortcut to tap broad audiences and promote your brand aggressively. [Read more](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) about eCommerce marketing strategies for your business. ## Conclusion To wrap it up, building an eCommerce website from scratch is not a difficult task if you follow the mentioned steps and execute your strategy correctly. Good luck with setting up shop and the journey that follows! --- ## https://www.shiprocket.in/blog/effective-weight-dispute-management/ --- title: Effective Weight Dispute Management in Shipping: A Guide - Shiprocket url: https://www.shiprocket.in/blog/effective-weight-dispute-management/ description: Do you often get excessively charged for your order by the courier company? I’m sure you’re under the plight of weight discrepancy, just like a lot of other eCommerce sellers. last_updated: 2023-11-02 source: webpage --- # How Effective Weight Dispute Management Can Save You from Unexpected Costs? Do you often get excessively charged for your order by the courier company? I’m sure you’re under the plight of [weight discrepancy](https://www.shiprocket.in/blog/weight-dispute-manager/), just like a lot of other eCommerce sellers. But what if we told you that there was a way that could help you take care of any such issues related to the weight of your order. Welcome- weight dispute manager, the perfect solution that takes care of all your weight management issues at once! *[Image: weight dispute manager]* ## What Are Weight Disputes? Weight disputes are often the biggest hassle in the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) industry. As a seller, you may prefer getting surprised by an increase in your sales or revenues. But when it comes to unexpected charges due to incorrect weight estimation of packages, surprises are distasteful. To understand how weight disputes arise, consider the following example. ‘You’re an eCommerce seller, who packs and ships their products. Once you’ve packed your order, you hand it over to the courier company. Meanwhile, you’re also supposed to take note of the weight and dimensions of your package. Now courier companies charge you [based on volumetric weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/), which is directly proportional to the length, width, and height of your package. When they bill you the amount for a particular shipment, they take the weight and dimensional measurements of your order once again. A weight dispute arises when the courier charges you for the weight of the order that is more than what you mentioned. This miscalculation of charges can, in turn, lead to disputes between the courier company and sellers. On the one hand, it increases the time for a parcel to get delivered. On the other hand, it also takes up a lot of time and resources in sorting out these disputes, especially if they keep on arising again and again. ## What Is a Weight Dispute Manager? A weight dispute manager is a tool that keeps a check on the amount charged by the courier company on a seller’s package. It displays all such cases where there is a conflict between a [courier company](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/) and seller in terms of the shipping weight of a package. At Shiprocket we have an efficient weight dispute manager, that can help you with the following: ### View Orders That Have Been Charged Incorrectly by the Courier Most of the sellers, who are shipping bulk orders, often end up paying more because of weight discrepancy issues. And since they are shipping a large number of orders every day, it becomes difficult to keep a track of these irregularities. With the weight dispute manager, one can find the detailed report of orders for which the courier company disputes a different weight than what is mentioned by the seller. This helps the seller a chance to introspect whether they’ve correctly mentioned the weight and dimensions, or it is an error at the courier’s end. ### Raise Disputes Related to Incorrect Charges Did you know that [courier companies](https://www.shiprocket.in/blog/best-domestic-courier-services-in-india/) charge you based on the weight and dimensions of the entire package and not just the product? So, if you’ve been calculating the weight and dimensions of just your product, it’s time you change your practice. In case you’ve estimated the exact weight and dimensions of your package, but still, find the courier charging you excel, you can raise a dispute in the Shiprocket panel. The weight dispute manager gives you four days to raise a dispute for an incorrectly charged package. All you have to do is click the **“Dispute”** button! ### Get a Quick Resolution Once the dispute has been raised at the seller’s end, the weight dispute manager ensures that one gets a quick resolution. Meanwhile, the amount under dispute is kept on hold. Shiprocket helps resolve the conflict by asking the seller to upload appropriate proof against their claim. If the claim is in the seller’s favour, the [disputed amount](https://www.shiprocket.in/blog/shiprocket-brings-in-applied-weight-concept/) is credited back to the wallet. ### Save Time and Costs: The weight dispute manager thus helps in saving time and costs for sellers. You could have spent an entire day finding a list of your orders that were being charged extra. But with Shiprocket’s dedicated weight dispute manager tool, one can find such orders with seconds. Since the maximum time that a resolution takes is seven days, sellers get their reimbursements for incorrectly charged [shipments](https://www.shiprocket.in/shipment-tracking/) faster. ## How to Raise a Weight Dispute in Your Shiprocket Panel? To raise a dispute in the weight dispute manager, you can follow the steps mentioned below: - Login to your Shiprocket panel *[Image: ]* 1. Go to **“Billings”** → **“Weight Discrepancy”** from the left panel 2. Here you will find a list of all orders for which courier weight and dimensions are different than yours. 3. Locate the **‘Actions”** tab in the window. 4. You will find two options here: **“Accept”** and **“Dispute”**. 5. If you feel satisfied with the courier’s weight and dimensions, you can click on **“Accept.”** 6. To raise a dispute, click on **“Dispute.”** 7. A new window will pop-up where you’re required to upload the image showing the weight and dimensions as claimed by you. That’s all! Now sit back and carry on with [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/), while Shiprocket gets back to you with a speedy resolution. ## Conclusion With appropriate management of your orders through the weight dispute management tool, you can easily save costs and time. Packaging also plays a crucial role in your shipping charges, which is why you must never neglect it. If you’re packaging your product in a box that is too large, your shipping charges will go up and vice versa. Therefore, pay attention to how you are packaging your products. You can also read our blog on packaging best practices [here](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/). --- ## https://www.shiprocket.in/blog/reduce-weight-disputes-with-efficient-packaging/ --- title: Reducing Weight Disputes in Shipping through Efficient Packaging - Shiprocket url: https://www.shiprocket.in/blog/reduce-weight-disputes-with-efficient-packaging/ description: Are you worried about eCommerce shipping blowing a hole in your pocket? Do you feel some guidance on decreasing the number of weight disputes with courier companies can help you utilize your time in a more useful manner? last_updated: 2023-11-02 source: webpage --- # Efficient packaging – A Profitable Approach To Reducing Weight Disputes Are you worried about [eCommerce shipping](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/) blowing a hole in your pocket? Do you feel some guidance on decreasing the number of weight disputes with courier companies can help you utilize your time in a more useful manner? *[Image: Packaging to avoid weight disputes]* You have come to the right place. We have the answer to the most baffling question for any eCommerce seller. A smart way to avoid any weight-related disputes and at the same time, maintain the integrity and safety of your package. Furthermore, [reducing any additional costs](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/). Read on to discover further! ## Weight disputes – the Fear of Every Seller Before beginning, let’s discuss what we mean by weight disputes. Weight dispute refers to a conflict between you and the courier company over the weight of the package you are shipping. When you prepare to ship your order, you’re supposed to provide the courier partner with a volumetric weight. Based on this weight, shipping costs are calculated for the shipment. Many times it happens that the weight you provide doesn’t match the weight measured by the [courier company](https://www.shiprocket.in/blog/fastest-courier-services-in-india/). Therefore, it leads to an increase in shipping charges. These extra charges have to be incurred by you, which dig a hole in your pocket unnecessarily. ## Causes of Weight Disputes There are many reasons as to why this difference in measurement can occur. A few of them are as follows: ### Improper Calibration There is a chance that you mismeasure the dimensions of your package and estimate your shipping costs based on that. If your company is small and not many checks and balances are ensured, this human error is quite possible. ### Volumetric Weight Negligence Sometimes, there is a chance you do not take into account the dimensions of the product and estimate the cost based on the actual weight of the product. If that’s the case, your final shipping cost will be higher as courier companies charge based on [volumetric/dimensional weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/). ### Error from the Courier Company There is no guarantee that the courier company is always correct. Therefore, if you feel their claim may be incorrect, you can still contest it. ## Appropriate Packaging – A Sure Shot Technique to Avoid Weight Disputes When it comes to dimensional weight, product packaging plays a significant role in determining the final weight. Therefore, you need to be extra careful about how you pack your products. The packaging must be done in a way that does not hamper the safety of the product being shipped while also saving up on costs. Here are a few tips that you can utilize for proper packaging: ### Follow the Guidelines Set by Courier Partners All courier partners have their own set of [packaging guidelines](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) that give you a fair idea about how you can pack your goods efficiently. *[Image: Types of packaging material]* ### Know the Types of Packaging Different kinds of packaging material can be used for different products. While documents can be packed in flyers, heavier items or boxed items can be packed in corrugated boxes. Here are a few different kinds of [packaging](https://packaging.shiprocket.in/product-packaging) to get you started: - **Flyers** – These types of packages are suitable for materials up to 5 kg. - **Corrugated boxes** – They are suitable for packages up to 10 kg as they provide a thick layer of safety to the package. You won’t need a secondary packaging over these. - **Double or triple walled boxes** – These boxes are suitable for larger shipments that weigh around 10-20kg or more. They are thick and are made of several layers to provide your package with the maximum protection. Usually, these are used as tertiary packaging for products. Make sure you do not pack a small-sized product in a large box. This will lead to an increase in [volumetric weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) and eventually increase your shipping costs. Become aware of different kinds of packaging and use the most suitable one for each shipment. ### Use Good Quality Material If you do not use good quality packaging, you will need to overpack to avoid any losses. But, overpacking will cause an increase in shipping costs. So all in all, you won’t reduce any of your expenses. Therefore, invest in good quality packaging material that provides you with all features. ### Don’t Layer the Package If you have chosen the right kind of [packaging](https://packaging.shiprocket.in/), you will not need to layer it for safety. But, most sellers tend to overpack their product thinking it will provide protection. Avoid doing that. Instead, use fillers to offer safety. ### Use an Ample Amount of Fillers Like we mentioned in the last point, fillers can help you cut down additional weight. These include bubble wraps, foam wraps, foam peanuts, airbags, crumpled paper, and corrugated inserts. Place them smartly to provide the product with a cushion. This adds to the safety and doesn’t increase the weight of the package unnecessarily. ## Align Your Packaging & Product Inventory Another common reason why weight disputes arise is that your product SKUs are not synced with the packaging material. This means that you tend to use different [packaging materials](https://packaging.shiprocket.in/ecommerce-packaging-material) for the same product and have to manually record the dimensions for each order. This can often lead to confusion and you might miss out on recording dimensions for packages. But, if you specify the packaging material associated with each product SKU, you can standardize the process to a large extent. This can help you automate inventory & reduce weight discrepancy issues by a large margin. Moreover, if you purchase packaging material from one trusted source, you can maintain synchronization between your products and packages. Shiprocket has recently launched its packaging initiative that goes by the name Shiprocket Packaging. You can purchase the finest quality packaging material like courier bags and corrugated boxes at the lowest rates from Shiprocket and synchronize your packaging and product inventory on our dashboard. Reduce weight disputes with one single click and ship hassle-free! ## What if your Courier Partner is at Fault? In that case, you need an effective platform like [Shiprocket](https://www.shiprocket.in/)! Most of these cases can be solved with the help of an active communication channel between both parties involved. With a courier aggregator and shipping platform like Shiprocket, you get that channel for free! Confused how? Here is a brief about how you deal with weight disputes on Shiprocket. 1. Carrier partner charges you extra for your shipment based on their estimation 2. It reflects on your panel in the ‘weight reconciliation’ tab 3. You can directly raise a discrepancy within **7 working days** of this charged weight 4. Meanwhile, the conflicted amount is kept on hold from your shipping wallet 5. To support your claim, upload images that display the weight and dimensions of your package 6. Shiprocket’s weight dispute team clarifies the issue based on the evidence sent by you 7. If your claim is correct, the money is removed from hold. You can resolve your [weight disputes](https://www.shiprocket.in/blog/effective-weight-dispute-management/) through a single communication channel and save yourself the time to focus on other essential aspects of your business! ## Conclusion If not curbed at the beginning, weight disputes can take up a lot of time in your daily operations. Take care of your packaging to avoid these disputes in the first place. If the issue persists, sort it out through an advanced platform like Shiprocket. --- ## https://www.shiprocket.in/blog/dispute-a-carrier-reweigh-charge/ --- title: Disputing Carrier Reweigh Charges: A Guide for E-Commerce Businesses url: https://www.shiprocket.in/blog/dispute-a-carrier-reweigh-charge/ description: Are re-weighs and other freight adjustments eating up your profit margins? Are you worried about the continuous re-weigh issues? Ever wondered why freight re-weighs are a common issue? last_updated: 2023-11-29 source: webpage --- # The Most Effective Way to Dispute a Carrier’s Re-weigh Charge Are re-weighs and other freight adjustments eating up your profit margins? Are you worried about the continuous re-weigh issues? Ever wondered why [freight](https://www.shiprocket.in/shipping-rate-calculator/) re-weighs are a common issue? The fact that most of the shippers don’t have certified scales large enough to accommodate the majority of ‘less than load’ freight leads to re-weighs. And, without these proper scales, weights that are listed are approximations and not verifies exact weights. A re-weigh occurs when the [couriers](https://www.shiprocket.in/blog/top-10-cheapest-international-courier-services-in-india/), using their own scale find a discrepancy between the listed weight and the actual weight of the shipment. Are these re-weighs resulting in additional fees for your shipment? Let’s find out! ## What Does It Mean To Dispute A Re-weigh If you’ve been billed for a re-weight but you’re sure that the carrier’s weight is not correct, you can raise a dispute for a re-weigh charge. Re-weigh disputes are very common but you need to do it correctly to successfully win the dispute. Use certified scales during which all the carriers use to inspect the listed weight and the inspected weight. Furthermore, to make the process seamless, you can also opt for a courier aggregator like Shiprocket to help you raise a dispute against a re-weigh. ## Below Are Some Practical Ways of Disputing These Additional Charges ### **Find The Origin** First and foremost, find out where the re-weigh issue happened? If it happened to be at the origin, then most probably it will be correct. However, you can always verify the same. Either you can contact the sales representative from that carrier or if you’ve opted for a [courier aggregator](https://www.shiprocket.in/), you can simply ask their representative to find out what other freight was on the pickup trailer. In case there was another similar package on that trailer, re-weigh is possible. The dock worker might have crossed the shipments and re-weighed the wrong product. In case re-weigh occurred at the break bulk facility, remember that the package has moved through two to three terminals without getting hit. With the advancement in technology, it is less likely that several terminals might have missed out on additional weight. Most couriers can trace the shipment package every time it moves. Request your [courier aggregator](https://www.shiprocket.in/contact/) representative to look at the movement of your parcel. The weight might get changed back to the original weight as the dock workers move the shipment. ### **Analyze Your Special Requirements** Sometimes, lift-gate trucks are required for freight exceeding 100 pounds or 72 inches in height. Also, if your freight receiver doesn’t have a dock, a liftgate may be necessary to load or unload your shipment. Carriers are not required to notify the shipper before using a liftgate and charging its fee. Such fees can be disputed but, you need to give a proof such as a delivery receipt or pictures of the pickup or delivery location showing a loading dock (that a liftgate wasn’t required or was applied unnecessarily). ## What Is the Best Way to Dispute Re-weigh? The best way to dispute a re-weigh is taking an action as soon as you get to know about the re-weight that is in issue. Usually, the claims against a carrier re-weigh take between two weeks to a month. If you are alerted about a discrepancy and asked to share proof, it is a good practice to share the images of your package for easier reconciliation with the courier company. If you don’t have ample proof, your claim might not be addressed. But, the entire situation can be dealt with better with the help of a courier aggregator such as [Shiprocket](https://www.shiprocket.in/). We have in place a thorough system to deal with weight discrepancies. We can help you in filling a carrier re-weigh claim and even perform on your behalf. With the help of its [weight dispute manager](https://www.shiprocket.in/blog/effective-weight-dispute-management/), it provides visibility for the users to view and track the disputed weight. The best part is that the amount charged for the ‘disputed weight’ is not deducted but is put on hold, separate from the ‘usable amount’. The amount is put on hold until a resolution is reached. ### **The Bottom Line** When it comes to re-weigh, it will best if you take the proactive approach instead of the reactive approach. Remember, re-weighs occur when the weight of BOL (Bill of Lading) does not match with your carrier’s scale. This is a common phenomenon and the best way to address it is by monitoring the carrier’s re-weigh charges and addressing them immediately. Also, partnering with a courier aggregator can help you reach your shipping goals. They offer the best [shipping solutions](https://app.shiprocket.in/dashboard) which significantly improve costs and provides efficiency to shippers. If situations like re-weigh arise, they can also advocate for the shippers with the carriers to create a favorable business environment for all. --- ## https://www.shiprocket.in/blog/all-about-undelivered-shipments/ --- title: Undelivered Shipments: Everything That You Need to Know -Shiprocket url: https://www.shiprocket.in/blog/all-about-undelivered-shipments/ description: Have you ever shipped a good only to find out later that it can’t be delivered? The undelivered shipments is a common incident and might happen every once in a while. If your packages often turn out to be “undelivered shipments”, this one is for you. Read on to know what it means and how to tackle the situation! last_updated: 2023-10-11 source: webpage --- # All That You Need to Know About Undelivered Shipments Have you ever shipped a good only to find out later that it can’t be delivered? The undelivered [shipments](https://www.shiprocket.in/shipment-tracking/) is a common incident and might happen every once in a while. If your packages often turn out to be “undelivered shipments”, this one is for you. Read on to know what it means and how to tackle the situation! ## What is an undelivered shipment? Any package which cannot be delivered to the desired destination due to different reasons such as incorrect addresses, failed delivery attempts, transportation problems, damage during transit and more is considered undelivered. ## How to check if your shipment is undelivered? With the development of technology, almost every courier company offers the [tracking](https://www.shiprocket.in/blog/track-shipments-on-courier-platforms/) feature. Whenever you need updates regarding your shipment, with the help of your tracking number check the status of your shipment. The status will show if your package is undelivered. The wording might differ from one courier partner to another but it will be something similar to “parcel undelivered” or “undelivered shipment.” And, if you see the status as undelivered, you’ll have to turn to the logistics provider for the exact reason why your parcel can’t be sent to the delivery address. ## What can be the probable reasons for your shipment getting undelivered? *[Image: Reasons for shipment getting undelivered]* There can be many reasons due to which a shipment gets undelivered. Some of the most likely reasons are: ### **The contents of the packaging are damaged** Throughout the shipment process, a package is loaded and unloaded multiple times. They are sorted and grouped both manually and mechanically. And, sometimes the [packaging of the shipment](https://www.shiprocket.in/blog/how-to-use-the-perfect-box-for-your-shipments/) is poor. Due to this, the package won’t be resistant enough and soon suffers from damage. In certain circumstances, the logistics partner might repack the items or place the shipment in a new box. But, in the circumstances, where the products are badly damaged, it becomes impossible for them to repack the damaged contents. ### **Incorrect address** Often it happens that the address of your customer is incorrect or outdated. In such situations, the package is usually returned to the seller by courier service providers. Moreover, at times the [courier](https://www.shiprocket.in/carrier-integrations/) driver or delivery boy isn’t able to find the location or it is hard to reach, the shipment in such situation is considered undelivered. Furthermore, in rare circumstances, it can happen that courier boy delivered the package at a different address than what was printed on the label. ### **Failed delivery attempt** Depending upon the [different courier companies](https://www.shiprocket.in/blog/cheapest-courier-services-ecommerce-shipping-india/), the companies try to reach the customer once, twice or even three times before they store packages in their local offices. In case your customer is unreachable after all the attempts, you or your customer needs to reach their local offices to collect the shipment. ### **Damaged label** In certain situations, it happens that the address label becomes illegible during the shipping and handling process or the information becomes illegible and can’t be scanned. *Pro tip: To avoid such situations, it is important that you stick your label on a flat surface and ensure that the material of the package is affixed to it properly.* ### **Shipment not cleared by customs** In case you forgot to pay the duty and taxes derived from customs then your shipment will not be cleared by customs. Your parcel can get stuck in customs and the time it takes to get released from customs depends upon the case and the country. Custom clearance may vary from one day to one month. ### **Forbidden items in package** Before your shipment reaches your customers, it is scanned multiple times in different depots. During this process, the logistics providers can find out some items that aren’t allowed for shipping, for instance, lithium batteries, sharp objects, etc. Sometimes, when the contents of your package appear suspicious, the courier companies might open packages to check thoroughly. Hence, ensure that you don’t place any item that is forbidden for [shipping services](https://www.shiprocket.in/). ### **Customer refuses to receive the parcel or is unavailable** It is considered feasible that the customer or the contact person is informed about the delivery of the shipment. Where the consignee has no information about the delivery, he/she might refuse it (thinking it is misdelivered or misaddressed parcel) or might not be able to accept it due to unavailability. Reminding the person in charge is the easiest way to ensure that shipment will be processed smoothly. ### **The bottom line** You may wonder why your shipment is taking longer than usual or why did it remain undelivered. There are multiple circumstances that can affect the delivery of shipments. And, undeniably a great [shipping strategy](https://www.shiprocket.in/blog/shipping-as-marketing-strategy/) is the laying foundation for a successful eCommerce business. The ideal way to ensure that your shipments are delivered on time is to first understand the requirements of your business and then opt for the courier partner that adheres to your needs. If you are unsure of which courier partner will be appropriate for your business, then it is recommended that you opt for a courier aggregator like [Shiprocket](https://www.shiprocket.in/). This courier aggregator helps the sellers to prioritize their requirements and then recommend a courier partner for their various needs with the help of its feature called [CORE](https://www.shiprocket.in/features/recommendation-engine/). Want to know more about undelivered shipments? Drop your comments in the section below and we will get back to you shortly. Happy Shipping! --- ## https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/ ```markdown --- title: Top 7 Factors Influencing eCommerce Consumer’s Purchase Decision url: https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/ description: eCommerce is a phenomenon gaining greater prominence and rapid development. It is a never-ending rat race to earn and retain customers. To successfully run the business, it is vital that businesses understand the requirements of the customers. last_updated: 2023-10-11 source: webpage --- # Top 7 Factors Influencing eCommerce Consumer’s Purchase Decision eCommerce is a phenomenon gaining greater prominence and rapid development. It is a never-ending rat race to earn and retain customers. To successfully run the business, it is vital that businesses understand the requirements of the customers. The [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) industry runs on the consumer decision-making process. Read on to know what influences consumer buying behavior! Customers research products. They compare prices and services offered by competitors. Of course, the product quality and seller’s reputation matters a lot. When the product matches the consumer’s requirements, what influences consumer buying behavior? Below are the top 7 factors which influence consumer’s purchase decisions, take a look: *[Image: Top 7 factors]* ## Online Reviews According to a study by [Marketing Land](https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756), about 90% of people read online reviews before buying a product. The online reviews, whether positive or negative, are the most source of finding out about the products of the company. *Pro tip: To get some positive reviews for your company, encourage happy customers to leave positive reviews on the site of their choice.* ## Free Shipping With a contribution of 49%, free shipping is the second most significant factor that influences the consumer decision making process. Free shipping usually attracts customers who purchase very often from online stores and websites. Free shipping helps to keep the customers hooked for a longer period of time. *Pro tip: To avoid bearing the entire burden of shipping costs, you can add a fraction of [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/) into your products but remember that prices have to be competitive too.* ## Product and Information Quality One of the most important factors that influence the consumer’s buying behavior is product quality and product information. Promoting and selling good quality products at the right time and the right platform are vital to a business’s success. *Pro tip: [Product descriptions](https://www.shiprocket.in/blog/product-descriptions/), specifications, product videos, and more can be utilized to influence the consumer’s decision making process.* ## Easy Returns Undeniably, a lack of personal touch is something which an eCommerce business suffers from. But, it can overcome this challenge by putting an [easy return policy](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/) in place. Defined and easy return policies are really very helpful if they are in favor of consumers. In a business where size or color of the product can mismatch, easy return policy helps you get the consumer’s trust. ## Great Navigation A Great Navigation in the [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) helps in getting positive user experience. It will help the consumers in getting the idea where they are and where to move on. Good navigation includes everything from well-defined categories to site maps. It gives a simple sneak-peek into the list of products that the company offers. ## Easy Checkout The process of checkout must be really simple. If the checkout process is complicated, there are chances that the customer might lose interest in purchasing the product. Ensure a great CX for the consumer buying process. *Pro tip: There are a few things which can make the check out process easy. For example, customers are able to send 2 different products in 2 different states, they are able to apply discount coupons easily, send personalized cards with different [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and more.* ## New Product Customers often lookout for new products. Try to add new launches to the product catalog. Consumers always look for something that is new and innovative. Moreover, new products attract more traffic too. *Pro tip: To increase the traffic on your website, it is considered as a good practice (from an SEO point of view) to add a ‘New Products’ section.* ### In conclusion…. With the above seven factors in mind, analyze the business model of [your business](https://www.shiprocket.in/blog/ecommerce-solutions-online-business/). Take necessary actions to positively influence your customer’s purchase decision. There are many factors that influence the customer’s decisions. Thereby, analyze the requirements of your business and focus on providing maximum CX to your customers. To keep your business on top of the competition, make sure that you analyze the marketing trends properly and include them in your strategy. ``` --- ## https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/ --- title: The Importance of Branding in Ecommerce: A Comprehensive Guide url: https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/ description: Behind every successful business, there is an idea that shaped it. Therefore, you need to give your business a vision and representation that aligns with this idea. Since eCommerce is growing to become the primary mode of purchase among users, you need to make sure products and the perception of these products is evident in your customer’s mind. This is where branding comes into play! Let’s dwell further to see what branding is and how it is useful for increasing eCommerce sales. last_updated: 2023-10-11 source: webpage --- # How Does Branding Contribute To Increasing eCommerce Sales Behind every successful business, there is an idea that shaped it. Therefore, you need to give your business a vision and representation that aligns with this idea. Since [eCommerce is growing](https://www.shiprocket.in/blog/ecommerce-trends-2019/) to become the primary mode of purchase among users, you need to make sure products and the perception of these products is evident in your customer’s mind. This is where branding comes into play! Let’s dwell further to see what branding is and how it is useful for increasing eCommerce sales. ## What is branding? By definition, branding refers to the practice of adding a distinct name, icon, logo, jingle, or any other feature that helps a buyer identify your company and [product](https://www.shiprocket.in/blog/product-page-optimization/). For example, your logo is your company’s identity. It is also your brand. When a new seller comes to your website, he/she will return to your store with the idea of your product backed by the logo, design, symbol, catchline, or any exciting piece they saw, etc. ## How does it work? To create and implement a strong brand for your product, you need to keep in place a strong brand strategy. This brand strategy helps you align your product with the brand you want to create and how you can go about creating it. Always remember, brand building is not a one-time job. To maintain and promote the brand you create, you will need to improvise and innovate with time. Yes, the initial values you base your brand upon don’t change much, but the visual and sensory aspects must be devised to retain freshness in the customer’s mind. ## Importance of branding in eCommerce Branding plays a significant role in the process of influencing your [customer’s purchase decisions](https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/). To convince more customers to purchase your product, it should be associated with something substantial. Below are a few pointers explaining the importance and advantages of branding: *[Image: How branding plays a pivotal role in increasing eCommerce sales]* ### Give your business an identity A brand gives your business an outlook. It is a physical and visual aspect of your business that the buyers will remember every time they see your products. It provides your company or product an individual identity that distinguishes it from the rest! ### Get loyal customers Once you onboard buyers who relate with the concept of your brand, chances are they will repeatedly purchase from your store. Moreover, sometimes you might lack in other [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) aspects, but customers will give you a second chance if they identify with what your brand represents and claims. Hence, it is recommended that you build a strong brand to back or instead lead your products. ### Improve customer satisfaction We agree this isn’t directly related, but branding opens the route for two-way communication with customers. A brand represents an efficient way of communicating with the buyer and giving out all the necessary information about the product. Hence, to strengthen communication with customers, build a strong brand for them to relate with. ## Methods to establish your brand ### Packaging [Packaging](https://www.shiprocket.in/blog/reduce-weight-disputes-with-efficient-packaging/) defines the physical imprint of your brand. Hence, invest in branded packaging. Having your brand’s name and logo printed on the packaging material does have an impact on the buyer when they see it. Furthermore, these packages are often reused in their houses. So, your brand can stay with the customer longer than the product itself. You can also do the same for adhesives, like pressure and water-sensitive tapes. Customized [packaging is a great option](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) to promote your brand. Sending across small notes and the customer always appreciates discount coupons along with freebies plus the package also makes the buyer feel unique about themselves. Almost, like the brand is exclusively tailored for them. ### Post-Order Tracking pages An aspect of packaging and shipping that is generally ignored, post-order tracking pages can retain a customer’s attention for maximum time. Since consumers are actively tracking these pages from time to time, they wouldn’t mind engaging with them if given a chance. Therefore, there is a lot you can do with tracking pages that can help you promote and establish your brand among your buyers. Technology-backed shipping platforms like [Shiprocket](https://www.shiprocket.in/) provide you with these tracking pages that have essential details about your brand. Hence, you can always present them to your customers with ease. Head to the next section to know about these hidden gems that can get you so many repeat customers. ### Website An optimized website that is visually appealing and has a smooth user experience always brings a positive light to your brand. Hence, simplify the navigation, place all information correctly, and provide buyers with a [personalized experience](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) on the website. Your website should resonate with your brand in every way! Be it color schemes, ideology, mission, vision, etc. ### Influencer marketing With a large number of influencers making their mark on Instagram these days, it is one of the easiest ways to reach a massive audience. With your brand name, logo, and identity intact, people will relate to it, even more, when a renowned personality endorses or vouches for it. ### Promote USP on all channels With a branding strategy in place, you will work on the unique selling proposition (USP) of your product/store. Hence, it is always a good idea to promote it actively on all social channels like Facebook, Instagram, Twitter, Pinterest, etc. ## Shiprocket’s Post Ship In the last section, we briefly talked about how [tracking pages](https://www.shiprocket.in/post-purchase-tracking/) are a boon for establishing the branding of your product. Here is a look at how these tracking pages can actually make a difference. *[Image: Tracking page Shiprocket]* Below is a list of the components of a tracking page that can help you garner repeat customers faster than ever: ### Company logo A logo is the face of the company. Thus, it is imperative you make it visible on the tracking page. This keeps the buyer updated, and you make a place in their mind subliminally. ### Company name Your name is what forms your brand’s identity. If your [company’s name](https://www.shiprocket.in/blog/company-name-suggestions/) is not present on the tracking page, the buyer won’t be able to identify their purchase with the brand’s, and a deeper connection that influences the buyer’s choice will falter. ### Support details As we discussed, branding opens a channel for two-way communication between the company and the buyer. If you provide support details like phone number and email address on the tracking page, the buyer would have no trouble contacting you, and that would build a positive impression on their outlook. ### NPS score An NPS or Net Promoter Score gives you an opportunity to know your buyer’s feedback. You can use this data to improve your services. Also, the buyer feels content as they are confident that their opinion matters. ### Marketing banners Marketing banners are an excellent technique to showcase how vivid your brand is. You can display several different products, personalize the buyer’s experience, and at the same time [make sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) right from the tracking page. ### Links Similar to marketing banners, links give your buyer a chance to explore other products or services you offer. You can redirect them to related pages or even to their carts and persuade them to make their next purchase. ## Conclusion Branding forms the face of your product, and hence, it is necessary that you utilize it properly to increase your eCommerce sales. Once operated in sync with your [marketing and promotional strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/), it can prove to be a beneficial step in your business! --- ## https://www.shiprocket.in/blog/improve-cx-using-order-tracking/ --- title: Boost Customer Experience with Effective Order Tracking - Shiprocket url: https://www.shiprocket.in/blog/improve-cx-using-order-tracking/ description: Sellers are steadily catching up on the idea that it makes a good business strategy to customize the experiences of customers. Times have changed. Big eCommerce players are now using technology to deliver customer experiences as per their customers’ tastes and preferences. last_updated: 2023-11-02 source: webpage --- # Improve Customer Experience Using Custom Order Tracking Sellers are steadily catching up on the idea that it makes a good business strategy to customize the experiences of customers. Times have changed. Big [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) players are now using technology to deliver customer experiences as per their customers’ tastes and preferences. Today, for eCommerce sellers, selecting an order tracking system is a crucial component of enhancing the customer experience. But, how important is an order tracking system to customer experience? Customizing the order tracking system sounds like a great idea, isn’t it? Well, read on to know how it will improve your customer’s experience! *[Image: enhance customer's shipping experience using this tool]* ## What is an order tracking system? An order tracking system allows the customers to get insights about where their order is at that particular point of time. The customers have various questions in their mind such as- Is their product still in the [warehouse](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/)? When will the product be out for delivery? Where is the product right now? When will the delivery boy reach the exact location? Answering these questions for the customers can help you improve customer experience. To answer such questions the sellers need to have visibility across various channels, processes, and systems. Partial visibility of the [order tracking](https://www.shiprocket.in/blog/track-shipments-on-courier-platforms/) system doesn’t satisfy customers anymore. For them, it isn’t enough to know when the order will reach. Indeed, they want to track the order right from the beginning until it arrives at their doors. So, to fulfil such requirements, a highly integrated (with systems involved in management) order tracking system is required. ## Why is an order tracking system important?‍ An order tracking system is a key component of the overall customer experience. It allows you to serve your customers better by providing accurate shipping details. Providing accurate information, tracking updates and more help the customers to build trust and dependability. Both these factors are too important for [customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/). Moreover, sensitizing customers can help minimize their anxiety and remorse. ## How to enhance customer experience using custom order tracking? To make the experience a good one for your customers, it is important that you do something extraordinary to engage them. For such engaging experiences, logistics platform like Shiprocket provides customized tracking page. It offers the below-mentioned features and you can customize the page as per your requirements: **Complete tracking information:** With numerous changes in buying patterns, buyers just don’t expect normal information about the delivery of their package. They want as many details as possible. With Shiprocket, you can share the live status of the order. You can tell them when their order has reached the warehouse, or city, or is out for [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/). With these little details, the customers get relieved that their packages will reach them on time, thereby resulting in a good experience. **Support details:** Your company’s support information is a must when it comes to delivery. In case of issues with the delivery of a package or if anything else comes up, the customers should be able to connect with your support team. **Estimated delivery date:** Once the customers place an order they want an idea about when their product will reach them. An estimated date removes the uncertainty that comes along with an online purchase. Shiprocket’s machine learning backed technology helps you enhance the overall customer experience. **White labelled tracking page:** Your business logos influence your customers. [Branding](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) improves recognition. With Shiprocket, you can customize the tracking page with your brand’s logo, name, and support details. Brand’s logo is really important as it gives a feel to your customers that you still are in charge of the package and helps them stay connected. **Product banners:** Marketing has become multi-dimensional along with increased competition. Sellers, you should not leave a single opportunity to connect with their buyers. One of the best ways to increase your sales is to add product links and banners. Once a customer visits the tracking page, he would definitely explore other products if the recommendations are based on his preferences. ### The Bottom Line Customizing your tracking page can bring positive change for the branding of your business. Track the footsteps of your customers and recommend them the products as per their preferences. If you think your current courier partner isn’t helping you market your products, then it’s time to [switch your courier partner](https://www.shiprocket.in/blog/best-domestic-courier-services-in-india/) and opt for a platform like Shiprocket. Happy shipping! --- ## https://www.shiprocket.in/blog/shipping-passbook-shiprocket/ --- title: Streamline Shipping: Use Shiprocket's Shipping Passbook url: https://www.shiprocket.in/blog/shipping-passbook-shiprocket/ description: Maintaining finances when you run an eCommerce business is one of the most challenging tasks because it requires you to have each expense on your fingertips. eCommerce shipping is one area that requires constant monitoring and record-keeping to ensure that you are not overspending. last_updated: 2023-11-02 source: webpage --- # What are the Advantages Of Maintaining a Shipping Passbook Maintaining finances when you run an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) is one of the most challenging tasks because it requires you to have each expense on your fingertips. eCommerce shipping is one area that requires constant monitoring and record-keeping to ensure that you are not overspending. Considering the negotiations and reconciliations that go on with courier companies, it is necessary you maintain a record in the form of a passbook that you can refer to whenever a confusion arises. Let’s see how this step will be beneficial for you! *[Image: Stay updated with transactions using Shiprocket passbook]* ## What is a Shipping Passbook? What comes to your mind when you think of a passbook? A record of all your transactions? A shipping passbook is just that. A shipping passbook contains a record of all your transactions processed towards [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/), as compared to a regular bank passbook. This includes the amount spent on each shipment, the amount released from any disputed order, and other related information. A shipping passbook is your saviour if you struggle with managing your spends. It is also beneficial when you need to forecast any future trends based on this information. ## Why Does Your Business Need a Shipping Passbook? A shipping passbook has many advantages for your eCommerce business. It helps you keep a record of all the [shipping transactions](https://www.shiprocket.in/features/) you have done for your shipments. Here are a few ways in which a shipping passbook can benefit your business: ### Transparent Record With a shipping passbook, you get an idea of the amount which has been kept on hold or released. Also, it gives you an insight into how you have been sending and where you need to save. Furthermore, in case of any dispute, you can refer back to your shipping passbook to review your expenses and come to a conclusion. ### Predict Future Trends With a shipping passbook, you get a written record of how your chosen [courier partners](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/) are performing. With rich information like this, you can work on your strategy to select the right courier partner based on their COD charges, reconciliation, RTO charges, etc. ### Plan for Ahead With knowledge of the shipping credits that are available for use, you can appropriately plan for future shipments and be clear about when you want to process them. It makes you aware of your expenses and helps you in taking critical decisions like keeping orders on hold, processing bulk shipments, etc. ### Tackle Discrepancies With a transparent record and precise information, you can easily challenge any claim made by the [courier partner](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/). ## What is Included in Shiprocket’s Shipping Passbook? Shiprocket’s Passbook contains all relevant information that is useful for your business’ expenses. It contains your available balance, balance on hold, and the total balance that your account has. You can also see all recent transactions you have done from your account. Also, you can filter your passbook on the following categories to see where exactly you spent your shipping credits. The types include: - Freight charge - Freight charge reversed - Excess weight charge - RTO freight charge - RTO freight charge reversed - Shiprocket credit - Cancelled - [COD charge](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) - COD charge reversed - Lost credit - RTO excess freight charge - Damaged credit - RTO excess freight reversed You can also filter your shipments based on a particular period of days and also search for any specific delivery using the AWB number. ## Conclusion Keeping a shipping passbook can help you save and also plan for your business. It can help you save an ample amount of time as well. Therefore, choose a suitable shipping partner like [Shiprocket](https://www.shiprocket.in/) that provides you with these features easily, without any additional charges or conditions! Ship wise to ship wide. --- ## https://www.shiprocket.in/blog/ecommerce-packaging-optimization/ --- title: Importance Of Packaging Optimization In eCommerce - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-packaging-optimization/ description: When we talk about eCommerce packaging, there aren’t many variations. What comes to our mind is colourful wraps on distinctly shaped boxes or a brown box with white labeled tape. There is no in between. last_updated: 2023-11-02 source: webpage --- # Importance Of Packaging Optimization In eCommerce When we talk about [eCommerce packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/), there aren’t many variations. What comes to our mind is colourful wraps on distinctly shaped boxes or a brown box with white labeled tape. There is no in between. When eCommerce sellers begin to package their products, they miss out on the importance of the right form of packaging. Think of brands like Nykaa and Forest Essentials. Their packaging is sturdy, and it appeals to your senses as well. A look at the packaging gives you an impression that the seller genuinely took out time to prepare your package. Smart [packaging](https://packaging.shiprocket.in/know-about-product-packaging) that has a blend of both safety and aesthetic appeal is the norm today. Your eCommerce firm must focus on that. Let’s take a closer look at packaging optimization and the benefits it has in store for your business! *[Image: ]* ## Understanding Packaging Optimization Packaging optimization refers to the process of moulding your packaging to balance the scales of safety and appeal. When you package a product, you must remember the various factors that will affect its journey to your buyer. These factors include the [shipping mode](https://www.shiprocket.in/blog/choose-best-shipping-solution/), friction, abrasion, manhandling, weather conditions, etc. If you don’t account for these factors, there is a good chance you might lack somewhere. You might overpack the product, which will lead to added expenses or underpack it, which might affect the safety of the product. Alongside, you don’t want either of the two situations. That’s where the role of packaging optimization comes in. It is the science of packing your product appropriately to keep it safe from any damage caused by its environment. Also, it must have a decent aesthetic, and doesn’t cost you a bomb! It is a practice your business must imbibe to profit and [reach your customers](https://www.shiprocket.in/blog/customizable-tracking-page-increase-conversions/) faster. ## Methods For Optimizing Your Product Packaging *[Image: Tips to optimize your packaging]* ### Determine the package size Owing to the different size of products, try to deduce a definite size of the packaging. Once you make a few fundamental changes in the dimensions of the package, you save on packaging costs. Furthermore, you increase the number of shipments you send out daily. A carefully analyzed design which is developed after you study the [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) closely helps you ship and deliver better. ### Design the package structure The structure of the packaging plays a significant role in maintaining the safety of your package. Hence, it needs to be given importance when you finalize your packaging. A standardized package structure may not be suitable for all products and can lead to transportation damages. This, in turn, can possibly increase RTO for your shipments. Keep in mind the [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), transportation, and the delivery distance, to decide a suitable structure for your package. ### Review the packaging material The kind of material you use also plays a significant role in the transportation of the package. Some material is brittle and tends to tear or break early. Whereas, some kinds of material are light yet sturdy. For example, if you are [packaging your product](https://packaging.shiprocket.in/product-packaging) in a plastic wrap, choose a light type. It does not tear easily and can bear any friction that your transportation may induce. Also, make sure it doesn’t look shabby, is non-toxic, and does no damage to your product. If you feel a cheaper form of material doesn’t work for you, try to look for alternatives. A more affordable material that does not meet your needs will only increase cost because it might be needed more. ## Why Is Packaging Optimization An Intelligent Move? Most eCommerce sellers fail to acknowledge the benefits packaging optimization brings to the table. You may feel the packaging is only relevant to prevent damage while shipping it to the customer. But, it is much more than that. It is a golden opportunity for you to promote your brand. Furthermore, you can use it to [enhance the delivery experience](https://www.shiprocket.in/blog/improve-ecommerce-delivery-experience-for-buyers/) for your customer by many folds. You may not realize this, but a carefully packaged product does leave an impression on the minds of buyers. Some people reuse your packaging for other purposes, and thus, your brand stays with them for more extended periods. *[Image: advantages of optimising packages]* So, let’s dive into the benefits of packaging optimization and how your business can gain from it: ### Reduced packaging costs Once you optimize your packaging, you can make considerable reductions in the size and improve upon the structure. Therefore, you can save on [packaging material](https://packaging.shiprocket.in/ecommerce-packaging-material) costs, reduce transportation costs, and also decrease the amount of waste produced. ### Simplified transportation With optimization in place, your packages are prepared to face the wrath of the road and air. You can transport an increased number of packages as the spatial arrangement could be better. Thus, your packages are safer and transported easily. ### Cheaper shipping If you reduce the size of your packaging, double the amount of packets can be stored in one large container. This step helps you ship more at a lesser price. With courier aggregators like [Shiprocket](https://www.shiprocket.in/), that help you ship at rates as low as 27/500g, you can ship more for less. ### Decreased loss due to damage An adequately packed product guarantees safe delivery. It seldom happens that your products reach the customer in a compromised state because they are under-packed. This mishap leads to negative customer experience and [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/), which means you lose in two ways. But with optimized packaging, your products reach the customer sooner. Moreover, they are delivered in perfect shape because you pack them accordingly. ### A better delivery experience Lastly, once your packaging is optimized, you can invest time and money to personalize it. You can add notes, discounts for future purchases, trial products, etc. This effort will definitely go a long way in customer satisfaction. It increases the chances of your buyer’s return to your store. ## Final Thoughts Packaging optimization not only serves as a means to eliminate additional costs out of your [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/), but it also helps enhance your buyer’s delivery experience. It’s time you invest time and resources to apply it to your eCommerce strategy! --- ## https://www.shiprocket.in/blog/shipping-analytics-for-ecommerce-logistics/ --- title: Shipping Analytics for Ecommerce Logistics: Unlock Insights - Shiprocket url: https://www.shiprocket.in/blog/shipping-analytics-for-ecommerce-logistics/ description: Shipping analytics is an integral, but often an ignored form of reporting in any eCommerce business. Reasons for this are many. It could be due to the lack of proper shipping analytics software, incorrect reporting, etc. Nevertheless, the numbers that churn up are no less than gold for your eCommerce business. They give you detailed insights and guide you when making important decisions like choosing a courier partner, shipping a package on priority, etc. last_updated: 2023-11-27 source: webpage --- # Guide To Shipping Analytics: How To Make Informed Decisions About Logistics Shipping analytics is an integral, but often an ignored form of reporting in any eCommerce business. Reasons for this are many. It could be due to the lack of proper shipping analytics software, incorrect reporting, etc. Nevertheless, the numbers that churn up are no less than gold for your eCommerce business. They give you detailed insights and guide you when making important decisions like choosing a courier partner, shipping a package on priority, etc. Therefore, to simplify analytics for you, Shiprocket provides you with additional analytics that it draws from all your past shipments. Let’s see what you get and how it can be useful for your business. ## Analysis Of Orders [Shiprocket](https://www.shiprocket.in/) deeply analyzes all your orders and then provides you with the most valuable and organized insights. These insights prompt you to study your trends carefully and then move on to making any crucial decisions. Here are all the reports you get in the ‘orders’ section of your dashboard: ### Orders & Revenue *[Image: Orders & Revenue]* This graph gives you an understanding of the number of orders placed on a particular day and the revenue collected from them. With the help of a chart, you get to study a trend and analyze it to see if your products sold well or not. Alongside, if you compare this with the RTO orders, you can calculate the actual revenue of all your orders. You can select a period for which you’d like to see the data and begin your analysis. ### Channel Wise Split *[Image: Channel Wise Split]* This section gives you a clear distinction between the orders that came in from each channel. So if you sell on [multiple channels](https://www.shiprocket.in/channel-integrations/) like Shopify, Woocommerce, Amazon, Bigcommerce, etc. you can easily distinguish which channel made good sales and which did not. This data is more insightful as it signifies an end to end fulfillment success. ### Prepaid vs COD Orders *[Image: Prepaid vs COD Orders]* This pie chart tells you about the payment method preferred by your customers. It states the comparison between COD and Prepaid orders and very quickly shows you which method is a better choice for your customers. This trend can change over time, and that gives you a heads up to tweak your payment policies. Also, if you see a continuing trend of COD payments, you could run offers to encourage your users to switch to the prepaid mode of payments. ### Top Order Locations *[Image: Top Order Locations]* This table gives a brilliant observation into where your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) are doing well. The order count and the revenue give you a great indication. India is a diverse country, and one form of effort does not satisfy a broad market. Hence, once you know where your audience comes from, you can easily remarket your product to them to increase repeat purchases. Also, you can take this opportunity to improve your strategy and focus on targeting the cities that are not currently purchasing your product. If you have the budget, you can even run both initiatives together. ## A Closer Look At Shipments ### Manifest Pending Since *[Image: Manifest Pending Since]* The manifest pending since graph displays the number of orders that are pending in the manifest stage since a definite number of days. Therefore, if you have 20 orders pending for the last 2 days, the graph will show 20 orders in a blue bar. Using this information, you can process orders much faster and avoid any delays that may happen due to negligence. ### Pickup Pending Since *[Image: Pickup Pending Since]* This graph gives you a record of the number of orders that are pending at the pickup stage. It tells you the number of days since the order has not been picked up. Through this report, you can keep a check on the processing of orders and stay in touch with your carrier to assign a pick up as soon as possible. You can eliminate any additional loss of time by reducing the number of days for which order remains pending. Ideally, your graph must decline when heading from 1 day to 5 days. ### Average Processing Time *[Image: Average Processing Time]* The average processing time is a metric to see how long the shipment spent at every step of the process. You also have an option to view a comparison between the combined result of all shipments being processed on [Shiprocket](https://www.shiprocket.in/) and the shipments being processed by you. Therefore, you have an opportunity to improvise on your strategy and optimize the process to reduce the processing time of your shipments. ### Average Pickup & Delivery Time *[Image: Average Pickup & Delivery Time]* Often you face issues where you are sure that the courier partner is picking or delivering your orders late. But, by looking at this graph of the average pickup and delivery time, you can see the average for your pickup and delivery operations and also compare it with the total number of shipments processed on [Shiprocket](https://www.shiprocket.in/). This gives you an insight into your fulfillment process, and you can reduce this by choosing a different courier partner. ### Average percentage of RTO orders *[Image: Average percentage of RTO orders]* RTO orders are a critical part of any business. Hence, having data that shows you what percent of your orders are returned to origin, can help you decide a lot of things. For instance, you can choose the right courier partners for future shipments, determine whether the pin code you are shipping to is properly serviceable, etc. Also, you have the option to compare it with the performance of all sellers on Shiprocket. This data gives you an idea of your shipments and how you can improve it. ## Insight Into Undelivered Orders ### NDR Percentage *[Image: NDR Percentage]* This graph shows you an idea of the NDR percentage every month. Here, NDR percentage stands for undelivered shipments concerning the total number of shipments. There could be certain months that have a considerable amount of sales but a high number of non-delivery as well. In such cases, having thorough analytics to support your decisions goes a long way! With the help of this information, you can work to identify the loopholes in your business strategy and help to improve your [fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) with it. ### RTO Percentage *[Image: RTO Percentage]* The RTO Percentage graph gives you an insight into the RTO percentage. This number stands for the orders that came back to the location from where you ship them initially concerning the total number of shipments that were shipped. It tells you your performance month on month and enables you to decide what products are more appropriate for your business. ### NDR To Delivery Percentage *[Image: NDR To Delivery Percentage]* An [NDR](https://www.shiprocket.in/ndr-management/) to Delivery conversion chart can be helpful in plenty of different ways. First, you can analyze how many shipments made it to the buyer and how many that are returned to origin. This information, when correlated with other information like reattempt to delivery rate, can help with formulating a strategy to choose suitable courier partners for future shipments. You see your RTO and delivery difference and improve communication with the buyer for a better delivery flow. ### Reasons for NDR *[Image: Reasons for NDR]* This quaint pie chart in your NDR reports in one of the most crucial ones from the lot. It gives you concrete answers as to why your shipments went undelivered. Many times we miss deliveries because the courier executive is unable to reach the buyer. With the reasons for [NDR](https://www.shiprocket.in/ndr-management/), you can make changes to your process to make sure you don’t lack anywhere, and RTO eventually reduced. ### NDR Response by the buyer over IVR/SMS *[Image: NDR Response by the buyer over IVR/SMS]* This record gives you information about the buyer’s response when they receive an IVR and SMS in case of non-delivery. Through this information, you can correlate the reasons for RTO and make informed decisions when choosing your courier partner for future shipments. ### NDR Response by Seller *[Image: NDR Response by Seller]* As a seller, your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) also depends on what action you decide for undelivered shipments. Many times you incur a higher loss while conducting an RTO, and a reattempt is a better option. So, this data can help you find the places where such situations occur, and you can focus on reducing them with future orders. ### Re-attempt To Delivered Conversion *[Image: Re-attempt To Delivered Conversion]* A reattempt to delivered conversion chart shows you a month on month comparison between what your buyer chooses on IVR/SMS and what you choose for undelivered shipments. It makes it clear what percentage of orders were delivered. A detailed comparison like this tells you how your business is performing. A better conversion speaks of profits, and a trend can help you analyze how your business is growing. ### Top 20 RTO Pin codes *[Image: Top 20 RTO Pin codes]* Last, but not least, a list of the top RTO pin codes. With this list, you can strategize much better when shipping to these cities, choose suitable courier partners and don’t spend too much on shipping. This way, if your RTO rate doesn’t decrease, you won’t bear an additional loss. Furthermore, you can also experiment with a better [courier partner](https://www.shiprocket.in/ndr-management/) to help reduce RTO in these areas. ## Final Thoughts Profound analytics form the basis of every successful business strategy. Always make it a point to be aware and study them properly before coming to any conclusion. Make informed choices for taking your business to the next level! --- ## https://www.shiprocket.in/blog/upselling-and-cross-selling-techniques/ --- title: 5 Upselling and Cross-selling Techniques [With Examples] - Shiprocket url: https://www.shiprocket.in/blog/upselling-and-cross-selling-techniques/ description: You have successfully created your eCommerce website & fortunately, it is gathering significant momentum. But, for how long? Can an initial ignition keep the fire burning all along? Think again. That is when you summon engaging marketing techniques and work around with them to acquire and retain new customers. Upselling and cross-selling your products are also strategies, designed to bring in more business and grow the already existing base. Let’s dig deeper to get a better idea about these terms. last_updated: 2023-11-02 source: webpage --- # 5 Upselling and Cross-selling Techniques Nobody Will Tell You About [With Examples] You have successfully created your eCommerce website & fortunately, it is gathering significant momentum. But, for how long? Can an initial ignition keep the fire burning all along? Think again. That is when you summon engaging [marketing techniques](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) and work around with them to acquire and retain new customers. Upselling and cross-selling your products are also strategies, designed to bring in more business and grow the already existing base. Let’s dig deeper to get a better idea about these terms. ## What Is Upselling? Upselling is a smart sales technique to persuade your buyer to purchase more than they intended to buy. It involves the process of selling something additional or more expensive versions of a product to your customer. For example, if you are in a store to buy a dress from your favorite brand and the salesperson convinces you to buy another dress that is released recently from their collection, they are upselling their products to you. Also, if you are purchasing a phone online and they recommend purchasing a newly launched phone, they are upselling their products to you. You must apply this technique appropriately to attract more sales and increase the [average order value](https://www.shiprocket.in/blog/increase-your-ecommerce-average-order-value/) of your store. ## What Is Cross-Selling? Cross-selling is the process of selling complementary products or services that would be required with the product being purchased. For instance, if you buy a phone on an online website, they will recommend you phone covers and screen guards to cross-sell their products. Just like when you buy a dress and sites show you recommendations for matching shoes or accessories. That is cross-selling your products. If you are looking to sell additional [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) along with what your buyer is buying, cross-selling will come in handy. ## Difference Between Upselling & Cross-Selling The terms up-selling and cross-selling are usually used interchangeably because they practically serve the same purpose. But if we look closely, they have two different functions. Upselling serves the purpose of increasing the average order value. It involves selling the expensive version of the same product the buyer intended to buy, whereas cross-selling is the process of selling additional products that add value to the customer’s initial purchase. Both the tactics aim to increase average order value and ultimately [increase sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/). But, cross-selling aims to sell more products and upselling targets to sell better products. Upselling aims at qualitative increase while cross-selling promotes quantitative sales. ## Techniques For Successfully Upselling & Cross-Selling Your Products ### Product Recommendations Product recommendations can help positively when you’re trying to upsell or cross-sell your product. When you display recommendations like ‘other products you may like’ and ‘frequently bought together,’ you’re instilling an idea of other products in your buyer’s mind that they can add to their cart and complete their purchase. As you show the results based on their past searches, buyers also get a sense of a [personalized experience](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/). This gives you a window to upsell and cross-sell your process. ### Price Anchoring Price anchoring is a great psychological tactic to upsell to the buyer. Displaying a low-cost product first and following it up with an expensive product, persuades the buyer to purchase the cheap product, even though it may exceed their initial expected spends. Through this tactic, you anchor a particular price in the buyer’s mind. This price becomes the reference point, and they compare all other costs with this. So if you place an already expensive product first, followed by an even more expensive product, the first product will sell. ### Offer Rewards Offering rewards in the form of coupons can be a great incentive for purchasing an expensive version of the same product. You can provide vouchers for their next purchase and call them back to your store for buying more. This way, you can upsell and also prompt future sales. ### Bundled Products Selling bundled products is an excellent means to cross-sell. It has many advantages. First, you save the buyer time, and they finish their journey faster. This improves the [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/). Next, you sell more than the customer intended to buy. For example, a buyer will purchase a bundle of 5 items even if he requires just two of them if you keep the bundle price lower than the cumulative cost of individual items. It’s a great strategy to cross-sell. ### Offer trials When you’re upselling a product, offering free trial products alongside is a good idea. This gives the buyer an illusion of purchasing more at a lesser price. Buying three products at the expense of one is always a win-win for the buyer. This way, you persuade them for a slightly expensive version of the product and give them an incentive for making the plunge. ## Final Thoughts Cross-selling and upselling can bring a significant boost to your business if you apply them correctly to your website. You can [increase sales](https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/) and also engage customers by providing them a means to engage with your store. So buck up and involve strategies like these to get those numbers increasing. --- ## https://www.shiprocket.in/blog/early-cod-by-shiprocket/ --- title: Introducing Early COD - Maintain An Uninterrupted Cash Flow For Your eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/early-cod-by-shiprocket/ description: For any eCommerce business, maintaining a steady cash flow can be difficult. Especially in a country like India, where over 45% of the population still prefers COD as the desired payment method. last_updated: 2023-11-02 source: webpage --- # Introducing Early COD - Maintain An Uninterrupted Cash Flow For Your eCommerce Business For any eCommerce business, maintaining a steady cash flow can be difficult. Especially in a country like India, where over [45% of the population](https://www.statista.com/statistics/800433/preferred-method-of-digital-payment-transactions-india/) still prefers COD as the desired payment method. You often find yourself caught up between delayed COD remittance and an improper inventory as there is a gap between the inflow of cash and forecast. This situation often leads to losses because, more often than not, you lack the funds to purchase fresh inventory or you over purchase and cannot sell enough. To avoid these issues and thrive with COD buyers, Shiprocket has introduced its Early COD feature. Read on to know more about it and how it can benefit your business. ## What Is Early Cash On Delivery (Early COD)? Shiprocket’s [Early COD](https://www.shiprocket.in/early-cod/) is a plan that allows you to receive your COD remittance within 2 days of order delivery. Typically, with Shiprocket, you receive your COD remittance once the same has been processed to us by the courier company. This can range from a period of 7-9 days. But with Early COD activated, you can receive your remittance the next day, after 1 day or after 2 days of order delivery. This means you skip the waiting period of one week and avail the benefits of uninterrupted cash flow by just paying a minimal fee to Shiprocket. ## How Does Early COD Work? First, you need to activate Early COD from your [Shiprocket](https://www.shiprocket.in/) panel and select your desired plan. Once you do so, you get enrolled in the next Early COD remittance cycle. Further, when your orders are delivered successfully, you are paid the remittance according to your desired plan. ## How To Activate Early COD? To activate Early COD on your Shiprocket panel, go to: Billing → COD Remittance *[Image: Activate Early COD step 1]* In the COD Remittance screen, go to the ‘Early COD’ section in the top right corner of the screen. *[Image: Early COD step 2]* Post this, you will be shown a pop up displaying the various plans that are offered in Early [COD service](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/). *[Image: Activate Early COD]* Select your desired plan, agree to the terms and conditions, and activate your Early COD service. ## Plans Offered In Early COD Currently, Shiprocket offers 3 Early COD plans (all these are inclusive of GST): **Delivery + 2 days** - In this plan, you receive your COD amount 2 days after the shipment is delivered to your buyer - Transaction charges are 0.99% of COD amount **Delivery + 3 days** - In this plan, you receive your COD amount 3 days after the [shipment](https://www.shiprocket.in/shipment-tracking/) is delivered to your buyer - Transaction charges are 0.69% of COD amount **Delivery + 4 days** - In this plan, you receive your COD amount 4 days after the shipment is delivered to your buyer - Transaction charges are 0.49% of COD amount ## Benefits Of Early COD ### Uninterrupted Cash Flow With Early COD, you get an uninterrupted cash flow that helps you maintain a continuous cash cycle and plan your business better. ### Scope For Further Investment Once your cash cycle becomes stable, you get a chance to invest in various other ventures like marketing, technology, [warehouse management](https://www.shiprocket.in/blog/5-best-practices-warehouse-management/), and predictive analytics. This allows you to prepare beforehand for busy seasons like the festive period. ### Sorted Inventory Management Steady cash flow gives you a chance to analyze your sales trends accurately and planning for the future in a much more sorted manner. You can stock products accordingly and modify the quantities based on previous patterns and trends. With stable cash flow and super fast remittance, you can quickly improve your operations and optimize your resources for a better output of your business. So, activate Early COD and enjoy a plethora of benefits for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). ## FAQs (Frequently Asked Questions) **What is early COD?** Early COD is a payout plan where an online seller receives COD remittance early, within 2 days. **What are early COD charges?** Early COD charges are the minimum charge that the online seller has to pay to get his COD remittance early. **Does Shiprocket offer early COD?** Yes, you can opt for early COD with Shiprocket. **What are the benefits of early COD?** With early COD, you have uninterrupted cash flow. --- ## https://www.shiprocket.in/blog/how-to-sell-handmade-items-online/ --- title: Sell Handmade Items Online: The Ultimate Guide - Shiprocket url: https://www.shiprocket.in/blog/how-to-sell-handmade-items-online/ description: You already have designed your handmade craft and it’s now ready to be out in the market. last_updated: 2023-11-02 source: webpage --- # A Guide To Help You Sell Handmade Items Online You already have designed your handmade craft and it’s now ready to be out in the market. What is the best way to sell handmade items online? You could set up a stall at a local fair, but that won’t provide you with a wide reach. To cash a much larger audience, it would be most efficient to try selling your handmade items online. With online platforms such as Etsy, Craftsvilla, and many more, it’s relatively easier these days to pitch your product to a vast audience. One downside that most online sellers are concerned about is shipping. Selling relatively larger items such as large wall art, handcrafted furniture and so on, might become a hassle as it adds to the overall shipping cost. However, we want to introduce your talent to the world. Why should buyers across the globe not get access to your exclusive design and style? With courier and logistics aggregators like [Shiprocket](https://www.shiprocket.in/), you can now easily ship your products across 19000+ pin codes and 220 countries, with discounted shipping rates starting from as low as Rs 20/500 gms. You can choose to ship your products from our top-rated courier partners, as per your requirements (fast delivery, low cost, etc), with no minimum shipment limit. If you sell your products on your own website, you can seamlessly integrate your website with Shiprocket and enjoy hassle-free shipping. ## Steps to Help You Sell Crafts Online Now, let’s look at a few simple steps that would help you in making money off your craft in no time. **Branding** Establishing your brand is one of the most important steps in selling your handmade items online. This is to get the audience introduced to your style and establish you as an artist. Your branding strategy should consist of ideas that can give your customers an insight into what makes you unique. There are two crucial aspects that you should take into consideration while designing your branding strategy – ### Having A Unique Selling Point Finding the [Unique Selling Point](https://www.shiprocket.in/blog/unique-selling-proposition/) is extremely important for any new brand if it wants to reach bigger groups of potential customers through online platforms. Touching the nerve of that one thing that sets your craft apart from multiple other competitors in the market and branding it in an effective way can strengthen the business. Highlighting the extra value that a brand can add to potential customers can take it a long way. ### Unique Brand Image A unique brand image helps customers get attracted to the brand’s personality. A brand image consists of various things such as the brand logo, social media captions, banners, taglines and so on which ultimately would highlight the story of the brand. If you sell your products on your own website, it is important to choose a theme for your website, which includes the layout, graphics and much more. Your brand should give the audience an identity of your brand, and this should be applied to everything from your business cards to your online craft store and social media profiles. To learn more about branding in detail, check out our guide on [how effective branding can increase your sales](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/). ## Build Your Own Online Store There are, undoubtedly, several ways to sell your handicrafts online. However, selling through your personalized online store is one of the best ways to sell your handmade items online. This way, you can deal with your customers directly without having to pay any marketplace fees. Also, once a customer visits your online craft store, there’s no competition, as they will be looking at just your collection, presented the way you want. If you’ve never built a website before, there’s nothing to worry about. With [Shiprocket 360](https://360.shiprocket.in/), you get a do-it-yourself (DIY) platform where you can build your own online store in a few simple steps. It allows you to add products, payment gateways, logo, images, etc in the easiest manner you would find. With Shiprocket’s API integration, you can also easily integrate your handicraft store with your Shiprocket account and access all your orders from one single platform. ## Top Marketplaces To Sell Online Crafts Apart from [selling on your own](https://www.shiprocket.in/blog/online-selling-process/) online crafts store, there are many other crafts websites that can help you in widening your reach and find more potential customers. If customers like your crafts, there are high chances they visit your website too. Here’s a list of a few popular online craft stores listed for you: ### Etsy Etsy is a global online marketplace that focuses on handmade or vintage items and craft supplies, They fall under a number of categories such as jewelry, bags, home decor, furniture, etc. Many consider Etsy as one of the best eCommerce websites to sell handmade items online. ### Craftsvilla Craftsvilla is an online marketplace to discover Indian handicrafts. It offers products such as traditional apparel, handmade gift items, home decor, and accessories. Whether you are an individual supplier or an artisan working with traditional handicrafts and arts, you can sell your items on Craftsvilla. ### The India Craft House This is a perfect [online marketplace](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/) if your products have a contemporary touch to them. The store sources all the products directly from artisans, which can be sold from anywhere, within India. ## Add A Blog To Your Online Store Adding a blog to your online craft store will help you in drawing traffic to your website. Writing about topics that are closely linked to your crafts will help you in connecting with potential customers more. Blogging not only connects you well with customers, but the right keywords used in your blog can also help your website to rank higher on search engines like Google, Yahoo, Bing, etc. This, ultimately, will lead to more and more [customers](https://www.shiprocket.in/customers/) to visit your online store. You can apply these simple ideas while writing your blog: - Your inspiration and favorite artists - Your upcoming projects to update your customers. - Write about the hurdles that came your way while making your craft projects and how you overcame them - Help other craft makers through your blogs by writing about simple tips and tricks ## How To Boost Handicrafts Sales Online After doing all of the above, it’s time to boost sales of your handmade crafts. No matter which online handicrafts site you choose for selling your items or you build the most customer-friendly online store of your own, you will always need a few ways that will help you [boost your sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/). ### High-quality Product Photos ‘The first impression is the last impression’ stands true when it comes to customer’s choices. Hence, professional-looking photos of your handmade items are extremely crucial. These pictures will help in attracting more potential customers and eventually improve the sales of your products. The photographs should be extremely clear and attractive to the users’ eyes. For example, try and click pictures of your crafts on a plain white background, this makes sure there’s nothing else in the image that can draw attention away from the crafts. ### Utilize Social Media Platforms Increase your presence on all mobile and web-based social media platforms. Utilizing social media to the fullest is one of the most effective ways to boost your handicrafts sales online. Create attractive social media posts and let your customers know about your latest offerings. Along with posting regularly on social media, it is also very important to analyze your social performance. Facebook and [Instagram](https://www.shiprocket.in/blog/shoppable-tags-instagram/) come with built-in analytics tools that help you in figuring which of your posts are working best at attracting people to your store. These tools will also tell you how much your promotions are helping you in selling crafts. ### Take Care Of Your Listings Another effective way to boost your craft sales is to take care of how you word the listings of your product. Think from your customer’s perspective. Rather than using a more creative name that you might have given your craft, try to name and describe your product listing in simpler language, keeping in mind the search terms your target might use while searching for similar [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). Now that you are aware of the steps required to sell your handmade items online, what are you waiting for? It’s time for you to get your online shop up and running. Happy selling! --- ## https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/ --- title: Online Customer Behavior: Factors Behind Purchasing Decisions url: https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/ description: Providing an exceptional eCommerce buyer experience includes various things such as giving out relevant promotions, creating memorable events for customers, which ultimately leads to increased brand loyalty. last_updated: 2023-11-24 source: webpage --- # Improve Customer Experience – Top Factors Influencing Customer Buying Behavior Online We live in an era where customers take the center stage when it comes to influencing business strategies across the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) industry. No eCommerce business wants to disappoint its customers by overlooking factors that affect their purchase behavior. Providing an exceptional eCommerce buyer experience includes various components such as giving out relevant promotions, creating memorable events for customers, which ultimately leads to increased brand loyalty. It is extremely important that eCommerce businesses understand the customer’s buying behavior to deliver a promising [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/). In fact, improving customer experience becomes all the more important for an eCommerce brand, as your competitors are acting towards their growth at an equally fast pace. In case you’re wondering what are the factors you should keep in mind while attending to your customers’ needs, this article will get you covered. Below mentioned are few of the top factors that influence your online shoppers’ purchase decision – ## Shipping Costs Do you know nearly 80% of online customers choose an eCommerce website based on their [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/)? Also, it has been found that more than 49% of customers have stopped purchasing online from a certain website because their shipping costs were very high. Remember, the customer has nothing to do with the shipping that you bear with. If you are using a renowned courier company like FedEx, Bluedart or any other, it might be difficult to negotiate the shipping charges as their price plans are fixed. But, there are many eCommerce shipping solutions available that can offer low-cost shipping through these companies. One such solution is [Shiprocket](https://www.shiprocket.in/). At Shiprocket, you enjoy the same benefits and discounts irrespective of the number of orders you ship. Choose Shiprocket and save up to 50% on your monthly freight bills. ## Quality Of Product Description The way you write your product description plays a vital role in customers’ purchase decisions. For example, your customers should be well informed the moment they read your product’s description. It should consist of all the information about the product’s dimensions, the material used and every other question that your buyer might have in his/her mind while buying the product. Your [product description](https://www.shiprocket.in/blog/product-descriptions/) should be such that it compels your customer to purchase the product. How you present your product description is also very important. You can list the description in bullets, position it in the form of a story or write an advantages-based piece to describe the product. ## Ease Of Searching & Navigating Products A good user interface for your eCommerce application or website can take your business a long way. It plays a very important role in influencing your customer’s buying pattern. A buyer is most likely to leave your website or mobile application if he/she is unable to find their desired product within two attempts. Your app or website should also consist of good navigation through which your customer knows where he currently is and what is the next direction to be followed. The more convenient the process is for the customer, the better are his chances of converting or buying your [product](https://www.shiprocket.in/blog/product-page-optimization/). ## Hassle-free Returns Policy Easy returns make the backbone of the online shopping industry. A lot of consumers prefer buying online given the easy returns policy. The return policy you draft for your eCommerce business should be under the feedback you receive from your existing customers. Make sure you keep in mind the hesitation your buyer has when buying online and accordingly provide them a hassle-free return process. Draft your [return policy](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/) in a way that would be most convenient for your buyer. On your site, highlight the return policy at a place where it is visible to your customer. ## Customer Reviews Nowadays, no customer purchases a product without carefully researching the eCommerce store he/she is purchasing from. As per a [survey by BrightLocal](https://www.brightlocal.com/research/local-consumer-review-survey/), about 86% of the consumers read reviews to determine the quality of a business. And, 57% are of the opinion that positive reviews make them trust a brand. Genuine customer reviews can earn you new customers, as they are much likely to consider this peer to peer feedback. Make sure you earn maximum positive reviews amid a few negative ones. ## Easy Checkout Process Do you know around 70% of customers abandon a cart just before the checkout page? The reason why customers leave their cart at the last minute is because of the poor checkout experience, such as slow load times, useless information, and limited payment options. It is extremely important to make sure the checkout part is simplified for the customer. This can be done in various ways such as streamlining the [checkout process](https://www.shiprocket.in/blog/optimize-mobile-checkout-experience/), stressing on the security, rewarding customers who made new registrations and many more. Now that you’re aware of all the factors that influence customers’ buying behavior, its time you keep a note of all of the above and try to implement the required processes in your eCommerce business. --- ## https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/ --- title: Ecommerce SEO Made Simple: Do's and Don'ts - Shiprocket url: https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/ description: In today’s world, while digital experiences and multi-channel platforms are constantly evolving, customers are nowhere behind. The way your customers shop online is changing every day. In such a competitive age of omnichannel eCommerce, your content should be unique and engaging enough to urge users to purchase your products across multiple devices. For your content to be easily available for customers, you need to improve your site’s Search Engine visibility across platforms. last_updated: 2023-10-11 source: webpage --- # Do's And Don'ts Of eCommerce SEO Strategy In today’s world, while digital experiences and multi-channel platforms are constantly evolving, customers are nowhere behind. The way your customers shop online is changing every day. In such a competitive age of omnichannel eCommerce, your content should be unique and engaging enough to urge users to purchase your products across multiple devices. For your content to be easily available for customers, you need to improve your site’s Search Engine visibility across platforms. ## What Is Search Engine Optimization? Search Engine Optimization (SEO) is the process of [driving traffic to your online store](https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/) by increasing the visibility of the website or webpage to users of a web search engine. “Search” is one of the biggest sources to increase traffic. In fact, nearly 60% of all the traffic on the web begins with a Google search. Adding traffic from other popular search engines such as Bing, Yahoo, etc, 70% of all the traffic originates from a search engine. SEO is a constantly evolving process, as the search engines which use a variety of algorithms are changed and updated daily. An eCommerce site requires the same amount of attention when it comes to SEO as any other informational website. Having hundreds of products in your eCommerce store will be of no good if the individual products are not search-friendly. Your ranking in search engines plays a crucial role in helping you thrive as a marketer and boost the growth of your business. Here we will tell you a few of the most important dos and don’ts of a good SEO strategy for your eCommerce store. Let’s get started! ## Dos Of An eCommerce SEO Strategy ### Write Unique Product Description Write a unique, compelling, and detailed product description for each product that you own. Make sure not to copy-paste the description of a product from the manufacturer’s site and instead write one of your own. Write [product descriptions](https://www.shiprocket.in/blog/product-descriptions/) that are at least 150 words in length. Identify frequently searched and relevant keywords associated with your products and incorporate them and their variations. ### Add Meta Descriptions & Title Tags Adding meta descriptions and title tags on each web page of your online store are extremely crucial to help you with SEO. These are descriptions that are placed on each page so that Google knows what these pages are about. While it is important to keep these as unique as possible, you should also mention the specific product in your meta description and the title for better optimization. ### Include Customer Reviews In Your Website Including customer reviews on your eCommerce website can act as gold for your business. [Positive reviews](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) on your site can help grow your organic rankings on Google. Showcasing customer reviews not only increases the authenticity of your eCommerce store, but it also leads to higher conversion rates among customers. ### Add An FAQ Section To Your Website For any eCommerce owner or any other business owner, the audience is everything. To keep your audience well-informed about your store, adding an FAQ section is crucial. Without an FAQ page, your visitors would need to contact you in person and wait for a callback. Honestly, most of your audience doesn’t have that much time to spare. An updated FAQ page will not only save your audiences’ time but also your time and will also help in making your website more efficient. ## Don’ts Of An eCommerce SEO Strategy ### Keyword Stuffing Adding keywords to all your content is extremely important. However, keyword stuffing can end up being dangerous for your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store. Adding an excessive number of keywords doesn’t really help your customers. While writing the content, think about your reader base instead of thinking about Google. Think about what are they searching for and what they want to read on your webpage. This will help you in keeping it natural, without hampering the quality of your website’s content. ### Slow Page Load Time Every second counts! Your customers won’t stay on your site if it takes too long to load. People will hardly spend a few seconds on your website, not minutes. There are high chances that you will lose out on customers even before they open your website pages if you don’t take care of slow loading time. If you want to provide a satisfying experience to your searchers, you cannot allow for a long loading time. On average, a desktop page should load in less than 3 seconds, while a mobile page should not take more than 2 seconds to load. ### Never Copy Your Competitors Copying content from your competitor is the worst you can do for your eCommerce store. You definitely should check out the competition to stay in line and draw inspiration, but copying keywords from their content will only rank you lower on google search. Make sure you come up with unique keywords. In case you want to look for high-searched terms with low competition, take a look at the keyword planner tool in Google Adwords. Customer Experience is the most important aspect you should focus on. If your customer has a reason to come back to your website, there are high chances your website will rank higher on google search results. Also, did you know [Shiprocket 360](https://360.shiprocket.in/contact/) comes with a bunch of pre-bundled SEO tools to help boost your online store’s rankings? All themes and HTML are also fully SEO ready so that your site gets extra brownie points with search engines. Earn those extra brownie points by creating a website that is not only loved by your customers but also search engines. --- ## https://www.shiprocket.in/blog/product-page-optimization/ --- title: Optimize Your Product Pages: A Guide to Improving Online Sales - Shiprocket url: https://www.shiprocket.in/blog/product-page-optimization/ description: In an era where you have to survive in a hyper-competitive eCommerce market, you need to improve your strategy and technique regularly. How you display your products truly brings you brownie points. last_updated: 2023-11-02 source: webpage --- # 10 Expert Tips That Will Help You Optimize Your Product Pages In an era where you have to survive in a hyper-competitive eCommerce market, you need to improve [your strategy and technique](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/) regularly. How you display your products truly brings you brownie points. For example, look at Nike’s website. Can you point out things you like about their website? I bet there are a few. Do they involve things like pictures, design, content, information, etc.? That is precisely what we are talking about. Product pages containing relevant information play a significant role in converting your visitors into buyers. So you must keep a check and keep them updated at all times. Read on to find out a few tips & tricks that can take your website from zero to hundred, real quick! ## Why Is Product Page Optimization Necessary? According to a [study](https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/), only 2.86% of eCommerce website visits convert into a purchase. This means that the trend is evolving and buyers are looking for superior quality. Quality is inclusive of product quality, shopping experience, and ease of shopping. We are officially in a time where how you add value to your buyer’s journey is an indicator of how fast they will progress in your sales funnel! Here are a few statistics to give you an idea about the importance of product page and content optimization. *[Image: Statistics talking about product pages]* ## Tricks To Help You With Product Page Optimization ### Compelling Product Descriptions Product descriptions are your customer’s first impression of the specifications of the product. If you do not make them engaging, it might mislead the customer or not interest them at all. The description must be short, crisp, and engaging to attract the attention of your [customers](https://www.shiprocket.in/customers/). As it is a touch-point for the buyer, here is what it must contain in a nutshell: 1. A title 2. Details about the features 3. Price 4. Size specifications 5. Special instructions 6. Expiry date if any 7. Brand information A descriptive copy must contain suitable information about your brand too. To contribute to the information, you can also add handbooks and how-to-use guides for the customer. Presentation plays a significant role when putting out [product descriptions](https://www.shiprocket.in/blog/product-descriptions/). You can engage with the buyer through stories or provide information on different pointers. See what works best for your user and the product and follow the format. *[Image: Product descriptions]* ### Attractive Product Images and Videos The evolving eCommerce landscape requires you to be one step ahead in every domain. Customers have high expectations from your product descriptions and visuals, as they act as the first view of your physical product. Ensure that the images used for the products are of good quality and highlight the product features appropriately. The image must be as close as possible to the original product. Enhancing the image with too many filters will also not do justice to the product. Today there are various methods to display your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). Product videos are one such alternative. They are dynamic and give out more information and views than static images. Having a product video attracts more eyeballs and gives a more transparent view. Another innovation you can incorporate is 3D and 360-degree images. The concept is new, and sellers are slowly adopting it into their strategy. These images resemble the static images but are more immersive as the buyer needs to engage with their device to view them. Hence, they grab more attention than videos. *[Image: Product Images]* ### Attention-Grabbing CTAs Call To Action or CTA is what leads your buyers to add the product to their cart or make the final payment. CTAs serve a fundamental purpose in your product optimization strategy, as it is the last push before the buyer converts. The [CTA content](https://www.shiprocket.in/blog/effective-banners-cta-examples/) must drive the buyer to click on it. Make sure it has actionable words that urge the buyer to take action immediately. For example, phrases like “hurry, before it’s too late”, create a sense of urgency in your buyer. These can help convince the customer to make a purchase. Words that spark urgency, a bright color to highlight the CTA, and a clear font will be the key factors when you decide on a CTA for your product page. ### Additional Shipping Costs & Estimated Delivery Dates Most customers abandon their carts because of hidden costs that are not displayed early on in their shopping journey. Usually, people get to see additional shipping costs once they reach the checkout page. To ensure this is not the case, the prices you display must be inclusive of the shipping rates, or you can post the shipping costs on the product page itself. Another alternative is offering free shipping over a threshold amount. You can calculate this amount by finding out an average cost from all the products in your store. To make up for the shipping costs, you will need to partner with a platform that offers you discounted rates. In the industry today, you can do so with [Shiprocket](https://www.shiprocket.in/) where the starting rates are Rs 27/500g. Displaying an estimated date of delivery gives the buyer reassurance that their product will be delivered to them soon. This helps build a trust bridge with the buyer and they convert sooner. ML-based solutions like Shiprocket give you this information and help you keep your buyer updated in real-time. ### Optimization For Mobile [Mobile commerce](https://www.shiprocket.in/blog/mobile-commerce-best-practices/) is catching up. According to a report by 99firms, 49% of consumers use mobile phones for shopping. Thus, if your product pages are not optimized for a mobile screen, you could be losing out on some substantial customers. To provide your buyers with a consistent experience on all platforms, formulate appropriate content for each screen and manage your images and videos accordingly. Make sure they do not add to the load time, and their size is adjusted to match the screen size. It is also a good idea to experiment with mobile apps as they provide you with broader accessibility and reach. Most companies have their Android and iOS applications. ### SEO Optimization Apart from being attractive, your pages must also get more traffic to your store. This is only possible when your website ranks on search engines. Without following proper [SEO strategies](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) and molding your page to match the requirements laid out by search engines, you will not be able to optimize your page correctly. To begin with, make sure your title and description have the right keywords. Without the right keywords, you are not a part of the competition, and it will be challenging for the search engine to discover your site. Secondly, add the meta description and title tags to the page, and alt text to the images. With these tips combined with the other tricks mentioned in this blog, you can expect to see growth in your store. ### Authentic Customer Reviews Every customer shopping online requires validation for their choice at some point in their journey. By displaying [customer reviews](https://www.shiprocket.in/blog/reasons-why-businesses-are-unable-to-create-customer-loyalty/) on your product pages, you can give it to them before they consciously look for it. Adding personal details like the size of the product the customer purchased, the final fit, and their feedback about their experience can be an added boon. It adds value to your customer’s search, and they can make a more informed choice for themselves. Along with this, sorting each review in bullets with the essential information on top can turn out to be useful for the reader. *[Image: Customer reviews]* ### Page Load Speed In this fast-paced world, nobody has time to spare. Hence, the slower your page loads, the chances of your customer sticking around reduce. According to a study by Akamai, a 100-millisecond delay in your page loading speed can reduce your conversion rates by 7%. So declutter the page and only keep the necessary media elements. Regularly test the speed with Google PageSpeed Insights to ensure that the speed is up to mark at all times. ### Appropriate Return Policy When you give the customer an option to return their product, chances of conversion increase. But, it should not burn a hole in your pocket. So, you must draft a [return policy](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) that answers all essential questions and also clarifies the step-by-step process for returns. Handling returns can be expensive. So, being transparent about your policies and providing them the correct information can help you reduce RTO and also help them enjoy the benefits of the product conveniently. ### Product Recommendations Personalized feeds are the trend of the season, and there is no better way to provide a [personalized experience](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) than recommending products. Product recommendations instantaneously give the customer a feel of a customized experience that is curated specially for them. You can provide recommendations based on their past search history or also use predictive analytics to understand what they might look for next. A few popular recommendation types include best-selling products and complementary products. *[Image: Product recommendations]* ## Final Thoughts Product pages are the actual selling point for your buyer. Make sure you do not neglect them. Keep a close eye for detail and take the help of the right technology to ensure you implement these tips fittingly! --- ## https://www.shiprocket.in/blog/how-to-increase-last-mile-delivery-success-rate/ --- title: Last Mile Delivery Success: Achieving Higher Delivery Rates - Shiprocket url: https://www.shiprocket.in/blog/how-to-increase-last-mile-delivery-success-rate/ description: In today’s age, patience isn’t the key anymore, at least in the world of eCommerce. There is an increasing demand for the same day or next day delivery that makes delivery performance one of the top-most priorities for retailers. last_updated: 2023-11-02 source: webpage --- # An Essential Guide To Improve Your Last-Mile Delivery Service In today’s age, patience isn’t the key anymore, at least in the world of eCommerce. There is an increasing demand for the same day or next day delivery that makes delivery performance one of the top-most priorities for retailers. If we look at Amazon’s delivery performance, they have left no stone unturned to satisfy prime customers with a speedy delivery strategy. To keep up with this Amazon-esque experience and retain customers, other [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) retailers need to put in a lot of hard work to develop an effective product delivery strategy. A negative delivery experience can cause irreparable damage to your relationship with customers. Nearly 84% of customers say they won’t return to a brand after a poor delivery experience. All it takes is one mistake to destroy your brand image and customer loyalty. [As per statistics](https://www.getconvey.com/resource/research-last-mile-delivery-save-retail/), nearly 98% of shoppers say that delivery has a strong impact on how a brand is going to perform in the long run. Every business owner in the eCommerce industry is trying to [convert buyers](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/) into repeat buyers. And to do that, eCommerce businesses need to fulfill delivery promises made to their customers. But, how can you ensure that? The answer to this burning question is, getting the last-mile delivery right. ## What Is Last-Mile Delivery? Last-mile delivery is the movement of goods from a transportation hub to the final delivery destination, which is usually the customer’s delivery address. The main focus of [last-mile logistics](https://www.shiprocket.in/blog/last-mile-delivery-ecommerce-logistics/) is to deliver items to the end customer as fast as possible. It’s extremely important to get your last-mile delivery service right as this is what differentiates one retail brand from another. So how can you improve first-time success in last-mile delivery? ## 5 Ways to Solve Biggest Last Mile Delivery Challenges Here are 5 ways to help you ensure your customers get their orders on time the first time and consistently thereafter – ### Let Customers Choose For any eCommerce brand to grow, it’s extremely important you optimize your business around the needs of your customers. Similarly, letting your buyers choose their own delivery window can increase the chances of successful first time delivery. You can display a range of time windows on your eCommerce website at your point of purchase that your buyer can choose from as per his/her convenience. This also makes sure somebody will be home when the product is delivered, thus reducing the chances of [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/). With Shiprocket’s automated NDR panel, you can act quickly on your non delivered orders. Once you do so, you can reduce the return to origin that happens because the customer’s delivery experience is broken. You can also offer your customers to change the time window until the day of delivery, as it puts them in more control ultimately leading to customer satisfaction. One such platform that can help you build a niche for yourself is Shiprocket 360. With [Shiprocket 360](https://360.shiprocket.in/contact/), you can offer a 4-hour delivery window to your customers. With the help of a highly localized fulfillment system, you have the ability to assign demanded goods to your local merchant to achieve the same day or even the same hour delivery. ### Automatic Notifications On Delivery Date On the day when your product is set to be delivered, keep real-time tabs on your transport drivers’ exact location as that would help your customers receive automatic delivery notifications. Messages about the driver leaving the [warehouse](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/) or completing a previous job can increase the chances of your customer’s availability during the time of delivery. In case the customer won’t be available at a particular time, he/she can also choose a later time slot for delivery. ### Maximize Communication With Customer Communicate consistently with your customers and about each step in the order lifecycle. This will work wonders for your last-mile delivery experience. Provide regular updates via SMS, IVR calls or emails so that the customer is up-to-date and has the leverage to amend their window time at each step. While it will reduce the number of incoming [customer service](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/) calls, it will also boost your customer’s confidence in your last-mile delivery service. ### Optimize Transport Schedule with New Orders Customers are always placing orders online, for which you will need an omnichannel fulfillment system that can re-optimize transport schedules, as and when new orders are added. Such systems should consider the delivery areas, already confirmed deliveries, resources available and then evaluate the possible delivery time for new orders within the time period asked by the customer. ### Proof Of Delivery In the earlier days, a signature used to act as proof of delivery. But that is just not enough anymore. Electronic [Proof Of Delivery](https://www.shiprocket.in/blog/everything-know-proof-delivery-pod/) in the form of a digital stamp is extremely important to complete the entire end-to-end fulfillment process. It ensures proof of successful deliveries and also contains information that can help you manage deliveries better. ## Conclusion If your last-mile delivery is done the right way, you will be able to provide an exceptional delivery service to your customer and can seamlessly adapt to the constantly changing omnichannel retail environment. eCommerce business owners need to be highly observant when dealing with courier companies must encourage them to provide the best delivery service. Last but not the least, one aspect that should never be forgotten is to provide the best post-sale customer service if your customers face delivery issues. An up-to-the-mark customer service, at this point, will definitely take your business a long way. --- ## https://www.shiprocket.in/blog/shiprocket-vs-getgo-logistics/ --- title: Shiprocket Vs GetGo Logistics: Rates and Features Comparison url: https://www.shiprocket.in/blog/shiprocket-vs-getgo-logistics/ description: Choose the best shipping solution for your business with this brief comparison between Shiprocket and GetGo logistics last_updated: 2023-11-02 source: webpage --- # Shiprocket Vs GetGo Logistics – Which Is The Best Shipping Solution For Your Business With the increasing number of new eCommerce businesses coming up, more and more shipping service providers are also appearing into the picture. In such a scenario, it must get difficult for you to choose the best [shipping platform](https://www.shiprocket.in/) for your business. *[Image: ]* But you don’t have to worry anymore. To make things easier, we have come up with a brief comparison between the two shipping platforms – GetGo Logistics and Shiprocket. Choose your [shipping partner](https://www.shiprocket.in/features/multiple-shipping-partners/) wisely, as shipping services can make or break your business. ## Rate Comparison ## Feature Comparison ### Pincode Reach ### Integrations ### Seller Support ### Platform Features ## Why Is Shiprocket Ideal For Your Business? Shipping is one of the most important parts of the [order fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/). Choosing the right shipping partner for your eCommerce business should be done extremely wisely. We, at Shiprocket, help eCommerce business owners to focus more on their business strategy instead of worrying over shipping and logistics. Here’s why Shiprocket is the best shipping and logistics aggregator for your business- ### Courier Recommendation Engine One of the biggest challenges for an eCommerce company is to pick the right courier partner for shipping its products. Major key metrics such as delivery time, freight rate, and customer satisfaction depend on the courier you choose. To make this decision easy and error-free, we have created a machine-learning-based tool that recommends the best courier partner for each of your shipments. The [recommendation engine](https://www.shiprocket.in/features/recommendation-engine/) takes into account more than 50 data points. The major ones are as follows: - Return rates - Delivery time - Cost-effectiveness ### NDR Dashboard Any eCommerce business’s biggest nightmare is return orders. Though they are inevitable, Shiprocket’s NDR Management tool will help you manage [undelivered shipments](https://www.shiprocket.in/blog/all-about-undelivered-shipments/) with ultimate ease. Not only can you keep an eye on your undelivered shipments but also know the reason behind them. Here are some other features of the NDR panel- - Reach out to your buyers in real-time - Immediate action by courier agent - Record undelivered order feedback via automated IVR & SMS Our NDR dashboard reduces the chances of a return shipment. With such an automated workflow you can take action for undelivered orders in real-time, and reduce RTO by 2-5%. ### Post Shipping Experience Sharing a healthy relationship with your customers is extremely important for any business to grow. With Shiprocket’s [Post Ship](https://www.shiprocket.in/post-purchase-tracking/) feature, you can now provide your buyer with an unparalleled post-purchase experience. You can constantly update your buyers with detailed tracking information and once they know about every movement of their package, they will automatically rely more on your store for future purchases. You also get to- - Send customized tracking pages to customer - Add your brand’s logo and support details to the tracking page - Share best selling product banners with your customers ### Postpaid Won’t you like to have a facility where you can maintain steady cash flow by adding a part of your remittance directly to your shipping credits? With Shiprocket, it is a reality now! We allow our customers to ship orders with complete freedom and recharge their wallets from their COD remittance. Let go of the need to recharge your wallet manually every time you plan to ship with Shiprocket. Ship directly with [postpaid](https://www.shiprocket.in/postpaid/). Easy, isn’t it? Now that you’ve got a fair comparison of the price and features of both the shipping and logistics platforms, it’ll be easier to choose the best one. You can also check out more features of Shiprocket [here](https://www.shiprocket.in/features). Happy shipping! --- ## https://www.shiprocket.in/blog/fedex-and-delhivery-comparison/ --- title: FedEx vs Delhivery: A Comparison of Shipping Services in India - Shiprocket url: https://www.shiprocket.in/blog/fedex-and-delhivery-comparison/ description: FedEx & Delhivery are both renowned courier partners in India. But knowing the difference between them can help choose the best partner. last_updated: 2023-11-24 source: webpage --- # Know Your Courier Partners – FedEx & Delhivery In this hyper-competitive [eCommerce market](https://www.shiprocket.in/blog/start-e-commerce-business-india/), where the difference between online and offline shopping is slowly diminishing, you need to be on top of your game at all times! Choosing the right courier partner that can effectively fulfill all your shipping needs is what makes the difference. FedEx and Delhivery are both renowned courier partners in India. Their network is diverse and both offer supreme service. Here is a brief comparison for you to see which one can be a better fit for your shipment delivery. [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) FedEx is a known multinational courier company. It began in 1998 and has grown to become one of the world’s most widely used delivery services. They ship to over 220 countries around the globe and offer a plethora of services ranging from standard, express, and [overnight shipping](https://www.shiprocket.in/blog/overnight-shipping/). The company generated an online revenue of 65 billion US dollars in 2018 itself. Within India, they offer to ship to over 6000 pin codes. Worldwide, FedEx has almost 600k team members, and it processes more than 15m shipments every day. ## [Delhivery](https://www.shiprocket.in/carrier-integrations/delhivery/) Founded in 2011, Delhivery is a leading [courier company in India](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) best known for its eCommerce ventures. They have the latest infrastructure and resources to manage your logistics needs. Delhivery started with a company of 150 employees and has grown to incorporate 40000+ members in their team. They offer several services ranging from standard shipping, [expedited delivery](https://www.shiprocket.in/blog/expedited-delivery/), same-day, and next-day delivery. They have [fulfillment](https://www.shiprocket.in/fulfillment/) centers in more than 1200 cities and serve more than 1.5 lakh sellers. Recently, they completed 500 million shipments. They deliver over 1.5 M packages a day. ## A Brief Comparison Now that you have a brief idea about the backgrounds of these courier companies that are also a part of Shiprocket’s [carrier integrations](https://www.shiprocket.in/carrier-integrations/), here is a brief comparison between their offerings so that you can choose the best for your business. ## How [Shiprocket’s CORE](https://www.shiprocket.in/features/recommendation-engine/) Can Help Make Informed Choices? [Shiprocket](https://www.shiprocket.in/) offers its clients a [courier recommendation engine](https://www.shiprocket.in/features/recommendation-engine/) that goes by the name of CORE. This recommendation engine is a machine learning-based data engine that tells you the most suitable [courier](https://www.shiprocket.in/carrier-integrations/) for each shipment. CORE does not derive the results by a random selection. It analyzes millions of shipments sellers process on Shiprocket to finalize the top courier selections. CORE assesses the following parameters for accurate results: - Pickup performance - Delivery performance - Undelivery rate - COD Payout time You can set your courier priority based on the ratings, [shipping cost](https://www.shiprocket.in/shipping-rate-calculator/), or speed of delivery. Once you know the basics about each courier company, it can get more comfortable to rely on CORE to see which partner works best for your shipment. ## Conclusion Both FedEx and Delhivery are leading courier companies that offer seamless shipping and are suitable for shipping across various zones in India. It is up to you to decide which carrier works best for your business. Well, with Shiprocket’s CORE, you only need to worry about the one that best suits each [shipment](https://www.shiprocket.in/shipment-tracking/) – no long-term commitments! Choose wisely, deliver efficiently! --- ## https://www.shiprocket.in/blog/flat-rate-shipping/ --- title: Flat Rate Shipping Explained: Benefits and How it Works - Shiprocket url: https://www.shiprocket.in/blog/flat-rate-shipping/ description: While shipping is one of the most important aspects of any business, it can be a tedious task too. Buyers usually don’t want to spend extra on shipping charges as most people look for a free shipping tag when they shop online. But if that’s not available, they settle for a fixed shipping cost if it is reasonable. Therefore, flat rate shipping can help you sell more if you utilize it strategically. Let’s find out what flat rate shipping is and how it can be useful for your business. last_updated: 2023-11-02 source: webpage --- # What Is Flat Rate Shipping And How Is It Useful For Your Business? While shipping is one of the most important aspects of any business, it can be a tedious task too. Buyers usually don’t want to spend extra on [shipping charges](https://www.shiprocket.in/blog/calculate-ecommerce-shipping-costs/) as most people look for a free shipping tag when they shop online. But if that’s not available, they settle for a fixed shipping cost if it is reasonable. Therefore, flat rate shipping can help you sell more if you utilize it strategically. Let’s find out what flat rate shipping is and how it can be useful for your business. ## What Is Flat Rate Shipping? Flat Rate shipping is the shipping offered at a fixed rate irrespective of the size, weight, and dimensions of the shipment. For example, if you are ordering 10 products from a website on one day and 50 on another, and pay 50 rupees for shipping both times, that means the company is offering you a [flat rate](https://www.shiprocket.in/blog/flat-rate-vs-standard-shipping/) for shipping your products. How do you know it is a flat rate? Because if it wasn’t, you’d have paid more for shipping when you ordered 50 items. ## How Does Flat Rate Shipping Work? Flat rate shipping includes shipping at a particular rate up to a certain weight. Courier companies have slabs defined for flat rate shipping wherein you can ship at the same price for all packages that weigh a particular number. For instance, Shiprocket’s courier partner [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) offers flat rate shipping for weight slabs of 0.5 kg, 1 kg, 2 kg, and 10 kg. Also, the flat rate varies according to zones. Most courier companies have their flat rate shipping costs decided for various weight slabs according to every zone. This means, Zone A and Zone C can have different flat rates for the same weight slabs. ## Benefits Of Flat Rate Shipping ### No hassles of constantly weighing products When you ship products in bulk, [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/), and weighing can become a hassle as you need to keep in mind the volumetric weight when calculating the weight of the product. With flat rate shipping, you have slabs defined. Thus, you need to make sure your product lies in the range and not be specific about the weight. ### Decreased shipping costs With flat rate shipping, you also simplify your shipping costs as you stick with one fee for a particular [zone](https://www.shiprocket.in/blog/shipping-zones-india-explained/). This way, your shipping costs don’t fluctuate, and you can efficiently strategize for future sales with a fixed shipping cost. ### Attract more customers When you offer a flat rate shipping cost on any number of products the customer purchases, customers are tempted to purchase more. Especially for people who want to buy products at a reasonable price, a fixed shipping rate can act as a marketing tactic to persuade them to buy more. ### Reduced weight disputes If you’re not paying according to the weight of every shipment, you avoid the complications of [weight disputes](https://www.shiprocket.in/blog/dispute-a-carrier-reweigh-charge/). Flat rate shipping helps you avoid weighing errors and, thus, saves you from blocked funds and wastage of time. ## Final Thoughts With flat rate shipping being a viable option for your business, you can always give it a try. With shipping solutions like [Shiprocket](https://www.shiprocket.in/) that offer you multiple shipping partners and courier recommendations, you don’t need to commit to a flat rate. You can use it for the shipments that require it. Once included in your strategy with a proper plan to support it, flat rate shipping can be an excellent option for your business. --- ## https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/ --- title: What Is Affiliate Marketing And Why Does Your eCommerce Business Need It? url: https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/ description: As an eCommerce entrepreneur, scaling the business is always your number one priority. You adopt various strategies to attract more customers to your store. One such technique to bring more customers to your store is – affiliate marketing! Let’s read further to see what affiliate marketing is and how it can be an intelligent move for your business. last_updated: 2023-11-02 source: webpage --- # What Is Affiliate Marketing And Why Does Your eCommerce Business Need It? As an eCommerce entrepreneur, scaling the business is always your number one priority. You adopt [various strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) to attract more customers to your store. One such technique to bring more customers to your store is – affiliate marketing! Let’s read further to see what affiliate marketing is and how it can be an intelligent move for your business. *[Image: Affiliate marketing]* ## What Is Affiliate Marketing & How Does It Work? Affiliate marketing refers to the practice of associating with companies and individuals to promote your products and paying them a commission on every sale made through their platform or referral. Let’s take the hypothetical case of two parties, A & B. A is an [eCommerce company](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), and they want to expand their reach to B’s audience and followers. B could be any company, individual, or even an influencer. To do so, A can ask B to join their affiliate program. In the affiliate program, A will give a unique tracking link to B. B can use this link whenever they promote A’s website or product to their followers. B can earn a commission on every sale that happens from his platform. The conversion parameter could vary for deciding the commission amount and specifications. Therefore, in more straightforward terms, affiliate marketing is the [promotion of your products](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) through somebody and then paying them for every sale that happens through their reference. ## How Is Affiliate Marketing A Boon For Your eCommerce Business? ### Easily Scalable Every affiliate comes with a large number of followers. Hence, you can always include more affiliates and target different segments of your audience through them. The flexibility in deciding the commissions and the parameters that govern it makes affiliate marketing a natural choice for your business. ### Improve Credibility Once a third party recommends your product amongst their followers, you slowly build trust among a large crowd. This indirect marketing tactic helps you establish your [brand name](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) without actually promoting your product. When somebody who is not obligated to remark on your products does so, it leaves an impact on the buyer’s mind, and they are convinced to purchase more. ### Higher ROI Affiliate marketing is comparatively cheaper than running Google or [Facebook ads](https://www.shiprocket.in/blog/facebook-ads-to-increase-ecom-sales/). Also, it gives you exposure to a broader audience. The KPIs that you decide for setting up commissions can vary. You can pay affiliates based on every sale or even the number of people they onboard. Thus, after reducing your overheads, fulfillment costs, and the commission, you still spare a large margin for profits as compared to running ads on sophisticated platforms. ### Sorted Target Audience Affiliate marketing comes with the certainty that the audience you want to target is becoming aware of your brand. With other means of eCommerce marketing like google ads and [emails](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/), there is a comparatively lower certainty that your audience is interacting with the content you share with them. So, with affiliate marketing, you can streamline your audience and show them the content you are sure will convert. ### Improved Customer Retention The customers who onboard after learning about your store or products from influencers or sister companies tend to be more loyal to your brand. Since they back their judgment with facts and reviews by a personality they follow, their faith in your brand is much stronger. So, when an influencer gives a thumbs-up to your product, it is easier to [retain the audience](https://www.shiprocket.in/blog/customer-retention-strategies/) they bring along. ### Social Validation With an affiliate referring your brand to their followers, they also open the gates for discussion about your brand. These could be on their website forums and social platforms like Facebook, [Instagram](https://www.shiprocket.in/blog/shoppable-tags-instagram/), Twitter. This dialogue promotes your brand to other individuals and also offers social proof or validation that gives you a distinct standing amongst followers. ### Faster Results This one is a no brainer. Since one affiliate has many followers, they can bring you 100 customers in one go. This is so because they have a human connection, and people prefer the opinions of individuals over that of algorithms and advertisements. The ad scenario is disrupting, and content is what drives current sales. Hence, affiliates can leverage the power of content and provide a more actionable solution to buyers, thereby benefiting your business. ## Prominent Examples of Affiliate marketing ### Amazon Associates Amazon runs a popular affiliate program that goes by the name “Amazon Associates”. It is free and easy to use but the rules and conditions are quite strict. You can earn up to 10% in different ways. All you have to do is create links and on money and customers click through and buy [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) from Amazon. You can use their SiteStripe toolbar to add links to any page. You can choose from their variety of banners and strips for advertising. This is a good example of affiliate marketing as Amazon has various sellers on its platform and with such a program they can extend their reach. *[Image: Amazon Associates]* ### Flipkart Flipkart also has their affiliate program wherein you can promote their links on your website or app, drive website traffic to [Flipkart](https://www.shiprocket.in/blog/selling-on-flipkart/), and earn commissions for successful purchases. It is known as one of the highest revenue-generating models and you can take inspiration from these two commissions based on product categories. For example, Flipkart pays 6 to 12% commissions for books, 5% commission for mobiles, 6% commission for computers, 4% commission for cameras, etc. *[Image: Flipkart]* ### Nykaa Nike affiliate program or NAP is a regular affiliate program by Nykaa where you can promote the brands and products on Nykaa on your website and earn money. You will have to attach an affiliate link provided by Naykaa, and if there are successful purchases from that link, you will earn a commission for every purchase. *[Image: Nykaa]* Nykaa is a great example of an intelligent affiliate marketing club with influencer marketing. They have taken advantage of several small bloggers and influencers who run their websites. Most of their [sales](https://www.shiprocket.in/blog/how-to-increase-amazon-sales/) are generated from these efforts. You can refer to their website for more information. ## Conclusion Affiliate marketing is a progressive technique to help you acquire more followers or simply improve your brand’s awareness. Do give affiliate marketing a shot if you are working to improve your reach among buyers. --- ## https://www.shiprocket.in/blog/first-mile-and-last-mile-delivery-challenges/ --- title: Key Challenges in First-Mile and Last-Mile Delivery - Shiprocket url: https://www.shiprocket.in/blog/first-mile-and-last-mile-delivery-challenges/ description: When we talk about eCommerce shipping in India, the two major challenges faced by the sellers are first-mile and last-mile deliveries. Even though they are the vital aspects that begin and end the process, they are the most troublesome to deal with. In this blog, you will precisely understand these challenges for their simplification and ultimately, better administration of the supply chain. last_updated: 2023-11-02 source: webpage --- # Key Challenges in First-Mile and Last-Mile Delivery for eCommerce When we talk about eCommerce shipping in India, the two major challenges faced by the sellers are first-mile and [last-mile deliveries](https://www.shiprocket.in/blog/how-to-increase-last-mile-delivery-success-rate/). Even though they are the vital aspects that begin and end the process, they are the most troublesome to deal with. In this blog, you will precisely understand these challenges for their simplification and ultimately, better administration of the supply chain. *[Image: Closer look at last mile delivery]* ## What is First-Mile Delivery? First-mile delivery is the process of transporting products from the retailer to the [courier company](https://www.shiprocket.in/blog/fastest-courier-services-in-india/). It is the method through which the products are delivered to the final buyer. For instance, if you ship your products via FedEx, first-mile delivery would refer to the delivery of products from your warehouse to the warehouse of FedEx. ## What is Last-Mile Delivery? Last-mile delivery refers to the process of transporting packaged products from the [warehouse](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/) of the courier company to the buyer’s address. Likewise, if you ship your products through FedEx, last-mile delivery shall refer to the delivery done by FedEx from their warehouse to the buyer’s doorstep. ## Challenges Faced in First-Mile Delivery *[Image:]* ### Labeling One of the biggest hurdles faced in first-mile delivery is of labeling the packages. Most sellers undervalue the needfulness of a correct label and use handwritten ones that don’t incorporate the essential details. The incomplete information then poses a problem to the courier companies, abstaining from collecting the orders on time. Shipping solutions like [Shiprocket](https://www.shiprocket.in/) offer automated label generation, which comprises all details of the package. This helps you in preparing a proper label and expediting your process. ### Packaging Another notable challenge concerning first-mile delivery is of packaging. Since sellers do not follow the [packaging norms](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/), the package is received by the courier companies in an imprecise format. Often the packaging material used is either inappropriate or extremely weak. This causes delays in the first step of delivery from the retailer to the courier company. ### Congestion and Lack of Resources India is always hustling and bustling. As a matter of course, the peak hours of traffic aren’t specific. Various guidelines govern the transportation of goods from one place to another. It is crucial to strategize pickups on time for avoiding the likely delays and halts. Furthermore, delays also arise due to the lack of a trained workforce that can help in inspecting the whole package at the time of pickup. ### Incorrect Details Many sellers do not provide absolute details of the buyer. This causes a problem for courier companies as they fail to process the order on time without full information. Authorities can moreover detain the products in customs or during interstate transport. ## Challenges Faced in Last-Mile Delivery According to a [report](https://www.statista.com/statistics/816884/last-mile-delivery-logistics-providers-challenges/) by Statista, the biggest challenges faced in last-mile delivery worldwide include responding to last-minute changes, alignment with warehouse operations, minimizing rebounds, reducing logistics costs, and on-time delivery. India is a diverse country with different geographical zones. Hence, providing a uniform last-mile delivery experience can be difficult across zones. Here are a few challenges that are faced by courier companies – *[Image:]* ### Cost The high fulfillment cost of a business arises from last-mile delivery. Most firms charge their customers additionally for the same. However, it is not the most feasible option for many. Resultantly, the budget management for last-mile deliveries has become a prominent challenge, along with substituting for the additional spending. It is getting all the more testing with omnichannel retail and same-day deliveries surfacing in the ecosystem. ### Granular Tracking The next major issue with last-mile deliveries is granular tracking. When buyers place an order, they are perennially curious to find out where it has reached. It gets tough to form a single chain and track the whereabouts of every shipment until it reaches the buyer. Giants like Swiggy and Zomato, who work on the last-mile delivery model, have successfully attained this. Whereas eCommerce is yet to witness a breakthrough. ### Fast Deliveries Due to the lack of expert resources, companies fail in bestowing a [quick delivery experience](https://www.shiprocket.in/blog/expedited-delivery/) to their buyers. Mostly, the order gets delayed due to intense traffic conditions. In metro cities like Bangalore and Mumbai when peak hours can lead to traffic jams of 2-3 hours, fast deliveries cannot be maintained. Also, in tier-2 and tier-3 cities, the roads, and transport infrastructure is not adequately built. Therefore, due to a lack of resources, orders might be delayed. While in the remaining time, it is delayed due to a lack of technology and a seamless supply chain process. ## Conclusion First-mile and last-mile deliveries are the core of your supply chain process. Consequently, you must pay extra attention and work on ways to make these processes more effortless for faster deliveries and your buyers’ maximum [fulfillment](https://www.shiprocket.in/blog/order-fulfillment/). --- ## https://www.shiprocket.in/blog/history-of-logistics-and-its-progression-in-ecommerce/ --- title: History of Logistics and Its Progression in eCommerce url: https://www.shiprocket.in/blog/history-of-logistics-and-its-progression-in-ecommerce/ description: In a world where the human race pines to unearth the origin of an Egg – it is obligatory to dig deep into the history of Logistics. As one of the world’s largest industries – logistics encompass half-a-dozen sectors starting from the road, rail, air, maritime transport, warehousing, and storage. last_updated: 2023-11-02 source: webpage --- # History of Logistics and Its Progression in eCommerce In a world where the human race pines to unearth the origin of an Egg – it is obligatory to dig deep into the history of [Logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/). As one of the world’s largest industries – logistics encompass half-a-dozen sectors starting from the road, rail, air, maritime transport, warehousing, and storage. Logistics experts have defined it as the cost-efficient process that comprises shrewd planning, implementation, and control over the storage and movement of goods from the manufacturer to the end-user. Logistics, at present, is both an [intricate and advanced](https://www.shiprocket.in/blog/1pl-to-10pl-understanding-the-various-models-of-logistics-service-providers/) process. However, its beginning was singular and significantly low-key. Let’s unravel the history of logistics and its impact on worldwide trade from scratch: ## What Is The History Of Logistics? The three-syllable word ‘Logistics” originated in the late 19th Century. It was the French term “Logistique” that gained fame through Antoine Henri Jomini’s book “The Art of War”, making way for its English-translated version to become globally popular in the years to come. The denotation of “Logistique” in Jomini’s book referred to the means of supplying a theater of war with soldiers and ammunition. The French used this term throughout the time of World War and later on, it was re-pronounced as ‘Military Logistics’. Equivalent to the numerous logistics specialists working today, the military officers back then were enunciated as ‘Logistikas’. They shared similar KRA’s, ensuring seamless management of the [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/), albeit for the soldiers to efficaciously move forward and take charge. Before the inception of the term ‘logistics’, a related process was used, encapsulating comprehensive supply systems, road transportation, and [warehouses](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/). This system was in place long before modernization, specifically during the middle ages, which we have studied in school. That time, the forts, and the castles used to serve as warehouses, while horse-drawn vehicles and boats used to act as a means of transportation. The definition of the supply chain consistently evolved from the middle age to the prevailing digital age. However, it is during this transitional phase where logistics dawned and garnered a name for itself. ## Evolution From Military To Business Logistics Considering ‘logistics’ authoritatively incepted during World War 1 (1914-1918), military logistics was the first to come into the picture. ‘Logistikas’ were supervising the movement and storage of resources before World War but post-war, the term became widespread as ‘Logistics Officers’ replaced ‘Logistikas’. Military logistics was primarily concerned with the movement of ammunition and relevant war equipment to the places they were required. It dealt with numerous variables ranging from prediction of total cost, consumption of materials, and the likely requirements in the future. [Business Logistics](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/), on the other hand, surfaced with the rising complexities in supply trade during the 60s and states having the right item in the right quantity at the right time, right place, right price, right condition, and ultimately, to the right customer. Opposed to military logistics, which has remained largely static in its process, business logistics has consistently evolved since its emergence, giving rise to multiple complexities (operating a worldwide supply chain), and likewise, necessary accretion (supply chain logisticians). ## Progression Of Logistics In eCommerce The last 50 years revolutionized the logistics industry. Before the Internet, in the year 1970, numerous retail stores were taken over by direct deliveries. Direct deliveries referred to goods getting delivered directly from the suppliers or wholesalers instead of the retailers. This new module of trade warranted a change for retailers. A decade later, during the early 80s, the retailers began centralizing store deliveries via the creation of their distribution centers. This increased reliability on robust transportation and supply chain management allowed the [logistics](https://www.shiprocket.in/blog/ecommerce-logistics-work/) industry to grow exponentially. In 1990, the global trade of non-food articles ventured in, allowing retailers to establish their import centers for a hassle-free deliverance of imported goods. The supply chain was already challenging enough until this point when the notion of [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) arrived a few years after. Once eCommerce surfaced, the retailers were compelled for further rework on their distribution system for keeping up with the gradually rising demand of the end customers. The idea of making purchases online and getting products delivered to home enticed the end-customers. It was the outcome of their outrageous demand and the impeccable services of logistics providers that [eCommerce is now in full swing](https://www.shiprocket.in/blog/best-logistics-software/). The industry witnessed an increase in sales every year and the economy has reached a point where the prevailing mechanism of eCommerce seems inconceivable without dependable logistics services. ## Conclusion The eCommerce industry is taking the world by storm and experiencing growth in almost every sector of its diverse variety of consumer goods, varying from fashion commodities, clothing, electrical items, to consumable goods. [Booming and grooming](https://www.shiprocket.in/blog/d2c-report-festive-season-2019/) logistics service providers are at the center of this industry, serving as the heart of the eCommerce system, propelling the supply chain to flow seamlessly as it should, reminiscent of its time of origination. --- ## https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/ --- title: Warehouse Management System (WMS) in India - Pros and Cons url: https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/ description: With the start of any business that requires stocking up of inventory, comes the requirement of efficient warehouse management. Nobody has ever mentioned warehouse management to be an easy task to perform. Tasks ranging from inventory control to analyzing incoming freight, warehouse management is a key aspect for any retail business. last_updated: 2023-11-24 source: webpage --- # Warehouse Management System (WMS) in India - Pros and Cons With the start of any business that requires stocking up of inventory, comes the requirement of efficient warehouse management. Nobody has ever mentioned warehouse management to be an easy task to perform. Tasks ranging from inventory control to analyzing incoming freight, [warehouse](https://fulfillment.shiprocket.in/) management is a key aspect for any retail business. *[Image: Warehouse management system Pros & cons featured image]* By definition, warehouse management refers to the various processes related to maintaining and controlling a business’s warehouse, usually looked after by designated managers. Performing any task that consists of a plethora of small and large key components is bound to be a time-consuming process. In the case of warehouse management, these components are mainly the fundamental day-to-day operations that include receiving products, inventory movement, [shipping](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/), safe working conditions and so on. To simplify and automate this entire process of warehouse management, where most of the work is done manually, the concept of a warehouse management system has been brought into action. ## What is a Warehouse Management System? A Warehouse Management System is a software that controls and automates various warehouse operations. The motive behind having a warehouse management system is to increase the efficiency of a business’s warehousing operations. It facilitates the management in their day-to-day planning, organizing, staffing, directing and controlling the use of available resources to move inventory inside the warehouse while supporting staff in the performance of movement and storage in the warehouse. It is typically purchased by [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) to satisfy high customer demand requirements and when the inventory and workload are larger than what can be handled manually. These solutions can be standalone systems, part of supply chain execution suites or modules of an Enterprise Resource Planning (ERP) system. ## Warehouse Management System in India The Indian Warehouse Management System market is comparatively newer than many other countries, mainly because of a lack of awareness and demand for quick Return on Investment. However, Indian businesses are now picking up pace in terms of WMS adoption, with logistics, industrial and retail businesses having the highest adoption. Future growth of this market is expected to be driven mainly by the eCommerce industry, as more and more eCommerce business owners are adopting the [omnichannel strategy of selling](https://360.shiprocket.in/omnichannel-retailing/). In case you don’t have an online store yet and looking for a platform that can help you in website development and omnichannel retail solutions, you can blindly trust [Shiprocket 360](https://360.shiprocket.in/) in taking the lead. The more you spread your verticals of selling, the more customer demand you will witness. To satisfy high demand and address increased workload, manual handling of operations in warehouses will be reduced exponentially. According to a [report](https://www.marketsandmarkets.com/Market-Reports/india-omni-channel-warehouse-management-systems-market-3747439.html), India’s warehouse management systems market size is expected to grow from $231 million in 2019 to $488 million by 2024, at a Compound Annual Growth Rate (CAGR) of 16.2% during the forecast period. Major growth drivers for the market include the rapid growth of eCommerce in India, easement of FDI policies, and launch of initiatives, such as “Make in India.” ## Benefits of Having a Warehouse Management System Implementing a Warehouse Management System to your business can prove to be extremely beneficial, as it has the power to integrate with inventory management, order fulfillment, and accounting to ensure an efficient way of working. Once these things are taken care of, you can invest more of your time in reducing errors, [improving customer service](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/), cost savings and many more. ### Reduced Operating & Processing Expenses One of the most important benefits of having a warehouse management system in place is that it has the ability to reduce your operating expenses to a great extent. Since it's an automated process, manual labor costs will be highly reduced. The warehouse manager doesn’t have to spend time handling documents, keying in data or thinking about where they need to go next. Processing costs can also be drastically brought down on the implementation of a well-designed warehouse management system. Thanks to barcode scanning and robust integrations, processing orders and receiving deliveries will take much lesser time, [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) will be picked and packed much quicker, which means your processing expenses are bound to come down. ### Reduced Mispicks When everything in a process is automated, starting from picking of goods to shipping them, the risk of mispicks of products reduces to a great extent. Your employees won’t be required to enter the barcode number or SKUs manually. A warehouse management system also ensures your staff is notified immediately if they happen to scan a wrong item so that they have enough time in hand to rectify the error. ### Improved Inventory Visibility Having a warehouse management system for your business can improve your [inventory](https://www.shiprocket.in/inventory-management/) visibility, as the software provides real-time data through barcoding, serial numbers, etc. These features enable the users to take note of each item as it enters the warehouse, its movements inside the warehouse and its movements during transportation from one location to the other. The visibility helps business owners to create demand forecasts, which ultimately assists them in understanding which products to invest in and which ones are no more important in the market. ### Improved Customer Relations It’s not just the business that benefits from a warehouse management system, it extends to the customers as well. When a business has high inventory visibility, it automatically forecasts customer demands, which in turn ensures sufficient availability of items for the customer. With a warehouse management system in place, customers enjoy improved [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), fewer product and delivery inaccuracies and so on. Your business’s reputation is bound to improve among your customers with such a system. *[Image: Order fulfillment ebook]* ## Disadvantages of a Warehouse Management System ### High Initial Investment The biggest disadvantage of a [Warehouse Management](https://www.shiprocket.in/blog/top-warehouse-management-trends-2022/) System is the initial investment required. The devices used in this system for an automated workflow are slightly expensive. Moreover, the training required to operate these devices along with the cost of the software together can easily exceed the price of the devices. ### Requires Expert Knowledge Such a system demands expert knowledge to handle the devices well, which can be a challenging task as finding aptly skilled resources can be tough. You cannot run such a high-end system with people who don’t have knowledge about this field. ### Requires Tight Security Last but not least, you need to implement tight security and controls to run a warehouse management system effectively. This can cost you a lot of money, as security devices are expensive. ## Conclusion It must be very clear that the benefits of having a warehouse management system (WMS) for your business outweigh the disadvantages. If you want to scale your business quickly and improve profitability, you should definitely opt for a well-designed [warehouse](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) management platform. Since it requires a certain amount of capital investment, it’s important you take the time to find the perfect platform for your business that can meet your company’s demands. However, the sooner you invest in one, the faster your business will start witnessing rapid growth. *[Image: SR Fulfillment]* --- ## https://www.shiprocket.in/blog/top-warehouse-challenges/ --- title: Warehouse Challenges and How to Overcome Them -Shiprocket url: https://www.shiprocket.in/blog/top-warehouse-challenges/ description: Warehouse operations are the lifeline of every business. It is very important to understand that good warehouse management helps in the smooth movement of products within the system, which in turn is a key factor when serving customers. last_updated: 2023-11-01 source: webpage --- # Top 5 Warehouse Challenges and How to Overcome Them Warehouse operations are the lifeline of every business. It is very important to understand that good warehouse management helps in the smooth movement of products within the system, which in turn is a key factor when serving customers. However, proper [warehouse management](https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/) can be a daunting task. It not only includes maintaining hundreds and thousands of products, but you also need to ship those products to your customers on time. The underlying processes are complex presenting major challenges to warehouse managers. They face such problems almost on a regular basis, which if overlooked or underestimated can cause troubles in day-to-day operations. Let us discuss a few challenges that affect warehouse operations and how to overcome them to create an effective system altogether- ## Inventory Location Issues related to [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) location are one of the most common challenges that affect warehouse operations. These problems typically develop over time, as more and more products are added to the inventory and space availability becomes an issue. Due to the absence of inventory oversight, a number of inefficiencies arise within the warehouse. This ultimately slows down operations and increases costs. Pickers take a longer time to locate items to ship, as they do not know the exact location, resulting in delayed shipments and unsatisfied customers. Providing the right inventory location is very important, as it facilitates both [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/), as well as overall warehouse operations. The most efficient way to overcome this challenge is by investing in a [Warehouse Management System](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) that uses barcode scanners. These scanners can automatically direct pickers to the specific item location they are searching for and provide them with the picking details such as the number of items to be scanned and shipped. ## Picking Optimization There are warehouses that still have manual processes in place. Such warehouses do not have a set route for picking items to ship, which causes a delay in picking ultimately leading to late product delivery to the end customer. [Picking](https://www.shiprocket.in/blog/batch-picking-order-fulfillment-technique/) is one of those aspects of warehousing, which if not done the right way, can disrupt the entire inventory control system. To speed up the entire picking process, avoid entering [SKUs](https://www.shiprocket.in/blog/understanding-product-sku/) manually, instead, invest in a system with barcode technology. You can also use a system that will direct pickers to the picking/putaway location. Automating the entire picking process will reduce pressure on your equipment as well as your labor work, ultimately helping you in optimizing warehouse management. ## Inventory Inaccuracy Many times warehouse managers don’t have full visibility of their [inventory](https://fulfillment.shiprocket.in/blog/types-of-inventory-management-system/). This either leads to excess stock situations or running out of stock at peak season. Both these consequences can be harmful to the business. While hoarding too much stock increases warehouse expenses, inadequate stock leads to slower cash flow–the more problematic being inventory shortage as it leads to unfulfilled orders and unhappy customers. Having a warehouse management system for your business can improve your inventory visibility, as the software provides real-time data through barcoding, serial numbers, etc. These features enable the users to take note of each item as it enters the warehouse, its movements inside the warehouse, and its movements during transportation from one location to the other. Whether you’re handling inventory management using Excel or are using a retail solution, [inventory counting](https://www.shiprocket.in/blog/inventory-counting/) is a critical part of running an eCommerce business. ## Less Space Warehouses often face issues related to space. Lack of space causes goods to accumulate which results in difficulty in locating [products](https://www.shiprocket.in/blog/products-sell-online-from-home/), loss of quality of items, and sometimes even work accidents. To make the best use of the available space, the storage system needs to be revamped in a way that increases the vertical space of the warehouse. Maximizing vertical spacing makes picking more efficient and reduces inventory and operations costs. ## Redundant Processes Typically warehouse employees have to pass on a pick ticket or other documents to multiple people. The picker passes the ticket to the checker, who then passes it to the stager. The stager then passes it to the loader and so on. This entire process is extremely time-consuming and brings down efficiency in the warehouse. [Barcode technology](https://www.shiprocket.in/blog/shipping-barcode-for-ecommerce-order-fulfillment/) of warehouse management systems is an incredible tool to reduce such redundant processes as it’s entirely automated. Automated systems are evolving really fast which is compelling warehouse managers to maintain up-to-date systems so that they get the desired results. All the order fulfillment steps performed by [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/) such as receiving inventory, counting, picking, packing, shipping, and handling returns is handled more accurately when a barcode is pasted to each item, hence we recommend you to use barcodes for every individual shipment. Moreover, we have all the measures in place to track the movement of packages in our warehouse, which are powered by warehousing experts. From receiving and storing your inventory, shipping orders timely to your customers, and handling returns, we use the best practices and ensure first-class inventory management, to avoid any warehouse challenge. ## Conclusion Did you notice almost every challenge faced by warehouses can be overcome with the help of automation a.k.a. Warehouse Management System? Automation is of immense help to solve all issues of warehousing and to properly manage the system. In case you require further help in understanding warehouse management, **[Shiprocket Fulfillment](https://fulfillment.shiprocket.in/)** carries expertise in warehousing and can help you with your order fulfillment needs. --- ## https://www.shiprocket.in/blog/good-logistics-management-for-customer-retention/ --- title: How Good Logistics Management Leads to Increase in Customer Retention? url: https://www.shiprocket.in/blog/good-logistics-management-for-customer-retention/ description: There is a saying that the Customer is king but Customer Service is God. On similar grounds, gaining customers is imperative but their retention is what precedes the rest. It is this quest of understanding the agile tastes and preferences of customers that keep all businesses on their toes. last_updated: 2023-11-02 source: webpage --- # How Good Logistics Management Leads to Increase in Customer Retention? There is a saying that the Customer is king but Customer Service is God. On similar grounds, gaining customers is imperative but their [retention](https://www.shiprocket.in/blog/customer-retention-strategies/) is what precedes the rest. It is this quest of understanding the agile tastes and preferences of customers that keep all businesses on their toes. The prevailing business environment is driven by a customer-friendly system in which attaining the loyalty of the customers is celebrated above everything else. The pursuit of scaling a business to newer heights warrants the [acquisition of customers](https://www.shiprocket.in/blog/customer-acquisition-strategies/). However, the maintenance of the same calls for the formulation of strategies to retain the acquired customers. In this blog, we are going to address how good logistics management is instrumental in increasing the retention of customers. Below are five ways through which you can augment your logistics management and likewise, gain the loyalty of your customers. ## Effective Warehouse Inventory Management The primary step of ensuring utmost customer satisfaction is the effective planning and management of inventory. Since [last-mile delivery](https://www.shiprocket.in/blog/first-mile-and-last-mile-delivery-challenges/) plays a vital role in the supply chain, it is critical to have your inventory under control. Irrespective of whether you have in-house warehousing or you outsource the same, you have to review your predictions every day and ascertain safety stocks for maintaining a precise inventory. There are numerous Inventory Management Software for eCommerce sellers. You can click [here](https://www.shiprocket.in/blog/inventory-management-software/) and find out the software that best suits your needs. ## Absolute Transparency Transparency is the foundation of every good relationship. For acquiring the loyalty of your customers, you need to ensure there is absolute transparency from scratch. Any kind of discrepancies arising afterward due to undisclosed information will lead to a breach in the trust of your customers. Be it hidden costs or COD remittance, be honest with your customers from the beginning to lock their trust and gain their loyalty. You can keep your customers updated regarding the multiple options of [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/), the expected dates of order delivery or remittance (inclusive of bank holidays, if any), and so on. Setting realistic expectations and being true to your word will surely win the hearts of your customers. ## Multiple Courier Partners You must choose your courier partners carefully. Each courier partner has its benefits and drawbacks. Relying on only a few courier partners isn’t the brightest idea. Courier partners shoulder the biggest responsibility of the supply chain i.e. on-time order delivery. Hence, by adhering to multiple courier partners, you get the option of selecting the ideal courier partner for all of your customers. Shiprocket’s AI-based [Courier Recommendation Engine](https://www.shiprocket.in/features/recommendation-engine/) evaluates more than 50 data points for suggesting the perfect courier partner for each of your shipments. Considering how a single negative customer experience can undo a lot of your good work, it is recommended that you stick to the best practices of logistics for maximum customer satisfaction. ## Robust NDR Management If your customers don’t get their orders delivered on time, or they don’t get good service upon placing a return request, – they are likely to switch to some other website. In logistics, fake deliveries are not uncommon. These practices mar the expectations of the customers. To tackle every problem related to order delivery and return, you need to have a good [NDR](https://www.shiprocket.in/ndr-management/) team. Nearly 90% of the customers prefer making purchases again from a website that bestows them with on-time order delivery, and a good support team to resolve their issues. ## Post-Purchase Experience Once a customer places an order, they are provided with real-time [tracking](https://www.shiprocket.in/shipment-tracking/) for receiving instantaneous updates as their order moves from place to place. However, other services can also be provided to customers that enhance their post-purchase experience. Customers can be bestowed with a feedback aggregator to gather information about their experience with the courier partner. This not only makes them feel valued but also enables you to decide which courier partner is best among the lot. Shiprocket’s Post-Ship service packs a plethora of benefits both for the end-customers and the sellers for a delightful shipping experience. Learn more about Shiprocket Post Ship [here](https://www.shiprocket.in/post-purchase-tracking/). ## Conclusion These are some of the strategies you can adapt to acquire the faith of your customers and increase their retention. Since the majority of the customers who have had a bad [shipping experience](https://www.shiprocket.in/blog/improve-shipping-experience/) refrain from ordering again from a similar retailer, it is necessary to ensure the satisfaction of your customers for their loyalty and ideal business growth. --- ## https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/ --- title: Beginner’s Guide to Google AdWords for eCommerce Marketing - Shiprocket url: https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/ description: In order to become a successful online seller, you must attract customers to your store. But in this over-competitive eCommerce market, how will you be able to do so? Today, various paid and organic marketing strategies can help you improve visibility online and increase conversions. Google Adwords is one of them. With this article, let’s see what Google Adwords is and how you can utilize it for your business goals. Read on: last_updated: 2023-10-11 source: webpage --- # Beginner’s Guide to Google AdWords for eCommerce Marketing In order to become a successful [online seller](https://www.shiprocket.in/blog/ecommerce-solutions-online-business/), you must attract customers to your store. But in this over-competitive eCommerce market, how will you be able to do so? Today, various paid and organic marketing strategies can help you improve visibility online and increase conversions. Google Adwords is one of them. With this article, let’s see what Google Adwords is and how you can utilize it for your business goals. Read on: ## What are Google Ads? Google Ads, as the name suggests, is Google’s proprietary advertising service that offers various kinds of advertisements on the search engine. It gives you a chance to reach your buyer almost instantly. These are advertisements on the internet that you would have interacted with while searching for something specific. To understand this better, type on Google ‘buy shoes online’ and look at the first few results. The first few results with the words’ Ad’ and ‘Sponsored’ are the ads we are talking about. Sellers are paying to use this space for advertising their products. ## The Nitty-Gritty of Google Ads Google AdWords works on a pay-per-click (PPC) campaign where advertisers bid on keywords and have to pay according to the number of clicks each ad gets. This is just a basic idea. In this section, we will discuss the types of ads offered by Google Adwords, their pricing model, and what is the mechanism around how Google runs these ads. ## Types Of Ads Offered ### Search Ads These are the ads that appear on the top of your Google search result page. ### Call-Only Ads These are mobile ads that let the consumer place a call directly. Therefore, instead of redirecting them to your website or landing page, you can cut short the process and interact with them on call. ### Dynamic Ads Google’s dynamic ads are very similar to search ads, and instead of keywords, they use your website’s data to generate content for your ad. It is suitable for businesses with a large inventory and a well-established website. ### Mobile App Promotion Ads These are for promoting your store’s mobile application. You can include prompts that require them to download the mobile application or take some action within the app. ### Display Ads These ads are displayed on various websites that have enabled advertising. These results don’t need to be driven by the search done by you. They are displayed based on other factors like interaction with Google, interest, past keyword searches, etc. ### Video Ads In this ad format, you can run ads on Youtube and other google display networks. These are usually the 5s – 15s videos you see before any video on Youtube. They improve your targeting and give more insight to the customer. ### Shopping Ads These ads are apt for retailers like you who have their eCommerce website and are selling online. They have the link of products, and the buyer is redirected directly to the [product page](https://www.shiprocket.in/blog/product-page-optimization/). ### Mobile App Install Ads App install ads are useful if you have a mobile app and want to drive more traffic to it or increase downloads and awareness. ## Common AdWords Terminology ### Quality Score Quality Score is Google’s Rating for your Keywords and Ads. It is dependent on various factors such as keyword relevance, click-through-rate (CTR), landing page quality, past ad performance, etc. ### Bidding Google charges you for every click that comes to your ads. Hence, you need to specify a budget for each campaign you set up and select a bid amount that you are willing to pay for every keyword and ad. ### Ad Rank Ad Rank refers to the position of the Ad in the [search engine](https://www.shiprocket.in/blog/ecommerce-local-seo/) result page. A lot of factors such as the quality score, bid placed by the advertiser, keyword in the text, and landing pages determine it. ## How Does Google AdWords Work? There are two networks on which Google AdWords functions. These are: - Search Network – These include the ads displayed when you search for something on Google - Display Network – This consists of the display and video ads Since ‘search ads’ are more popular and widely used, let’s discuss working with them. **Step 1** You create an ad campaign with a few primary keywords. These could include one keyword or many. **Step 2** You bid on keywords and set your monthly budget. **Step 3** When someone types a particular keyword in the Google search bar, Google runs an algorithm to identify the related keywords for the query from the keyword pool. **Step 4** It then finds the top 6 advertisers based on relevance, keyword quality score, and the bid placed by them. **Step 5** The visitor is shown 6 different advertisements, and if they click on the ad and go to the website, the advertiser is charged for the ad. ## AdWords Pricing Explained Google charges sellers on the Pay Per Click (PPC) model. Like we mentioned before, the PPC model requires you to bid on keywords, and your bid and quality score decide the Ad rank for your ad. Thus, when you set up a campaign on Adwords, you set up a budget for it and decide the expenditure budget for each day. So Google charges you for the number of clicks your ads get. Let’s understand this better with an example: You want to run ads on Google for selling shoes. So you set up your Ad campaign in the Adwords planner and set a per day or per month budget. Let’s assume you put a budget of ₹200/day. If your Quality Score and Ad Rank is high, your ad will be displayed in the search engine result page when somebody searches for the keyword ‘buy shoes online’. Depending on the number of people who click your ad, if the daily budget is reached, the ad won’t be displayed any further. Cost per click is variable and depends upon your goals, competition, ad relevance, Ad Rank, Quality Score, and other related factors. Once you start running your campaigns, you can see the average CPC and the number of clicks accordingly. To calculate the average cost per click, divide the daily budget by the number of clicks. **Average CPC = Daily budget/No. Of clicks** So if your daily budget was ₹200 and you received 50 clicks, your CPC will be ₹2. So once you know the average CPC, you can estimate your daily budget for future campaigns. So if your CPC was ₹2 and you want to receive 500 clicks per day, your budget must be – **Average CPC * No. Of clicks (desired) = Daily budget** In this case, 2 * 500 = ₹1000 Just like this, there are various hacks and strategies that you can try to devise the bidding approach that works best for your business. ## How To Get Started With Google Ads: A Step-by-Step Process If you’ve just started with paid marketing campaigns, here is how you can begin with Google Ads and improve the reach of your campaigns. ### Part 1 – Setting up your account **Step 1** Go to → [https://ads.google.com/](https://ads.google.com/) and click on start now. **Step 2** If you are signed in on Google with your existing account, you will see this screen next. Out of the given options, select ‘New Google Ads Account.’ Google will automatically create a Google Ads account for your existing Google account. **Step 3** On the next screen, choose your advertising goal. What is the final conversion you want out of these campaigns? **Step 4** Following this, enter the details about your business and follow the steps to set up your campaigns. ### Part 2 – Setting Up Ad Campaigns **Step 1** Moving forward, select your audience. You can define your audience by location, a specific radius around your location, or by any particular area. Once you’re done, click on next to move further. **Step 2** Select the searches you want to appear in. Add the relevant terms related to your product and services. **Step 3** **Write an ad** Fill in all the details specified. If you want to change your ad layout, click on ‘See more ad layouts.’ You select the type of ad you want from here and customize your ad accordingly. **Step 4** Set your budget. Google recommends you a few budgets that you can select from. If you want to enter your budget, you can do so by clicking on ‘enter your own budget’ below the suggested budgets. Upon clicking enter your budget, you will see a pop up with a sliding bar. Here you can set your desired budget for the campaign. Add your budget and click on ‘set budget’ to get going! **Step 5** In the next screen, review your campaign and finalize all details. You can edit any aspect you wish to change. **Step 6** Setup your payment, and your campaign is all set to go live! With these simple steps at your disposal, you can begin advertising efficiently on Google Ads! ## KPIs For Tracking The Success Of Your Campaigns Your campaigns cannot be improved if you don’t track them adequately. There are various parameters you must consider while tracking the success of your Google Ads campaigns. A few KPIs that you can track are listed below: ### Quality Score Since the quality score decides your ad rank, you need to make sure that the rating is above a 5. Also, if your quality score is high, you have to pay less for your Google ads. This is so because you prove to Google that you are a reliable source, and the content you put out in the form of ads is useful for people using Google to find answers. ### Click-Through Rate (CTR) Click-through rate is the percentage of people who click on your ad and go to your website. It is an important KPI as it gives you a fair idea about the engagement of your Google ad and the people who are interacting with it. A high CTR indicates that your ad is performing well with the audience you are sharing it. Here is how you can calculate the CTR of your ad: ### Conversion Rate Conversion rate is a measure of the number of people who click the ad you share and eventually become customers. The conversion rate gives you an idea about the number of people who are buying from your website. It also tells you about your ROI and the amount you are generating through each ad. Here is how you can calculate the conversion rate for your ads: ### Impression Share Impressions refer to the number of times your ad is shown to people. The impression share is defined as the number of impressions of your ad divided by the number of impressions that are achievable. This KPI is valuable for Google Display Networks. There could be various reasons for a low impression share. Some of them include a low budget or a low ad rank. Here is how you can calculate the impression share for your Google Ads: ### Cost per conversion Cost per conversion is the amount of money spent on every conversion. This metric is critical as it tells you about the revenue you are generating with every customer who converts. Ideally, this number must be low. But, not everyone converts after viewing your ads. Hence, keep a close eye on the CPC and make changes to your campaigns whenever required. ## Why Is Google AdWords Suitable For Your eCommerce Business? ### Faster Results than SEO One of the main benefits of using Google AdWords for your eCommerce business is its quick results. As compared to [SEO](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/), AdWords can help you reach customers much faster. Firstly, because your ad appears in the top 4 results of the search results, the chances of visitors interacting with that search result increase drastically. Second, Google AdWords allows you to target multiple keywords at once. Even though SEO helps you improve and maintain your ranking in the long run, to attain short-term spurge or growth in your results, Google AdWords works perfectly. A combination of AdWords and SEO can bring wonderful results for your website. ### Brand Awareness Once your brand’s name appears time and again across the top results on Google, it is bound that the recall of your website’s name will be strong. This gives your business an edge over other companies and also increases the chances of improving your SEO results. Ads allow your buyers to interact and engage with your website. ### Re-engage with visitors from your website The best aspect of AdWords is that you can retarget users who visited your website. You can do so with the help of display networks and RLSA campaigns. With remarketing on display campaigns, you can present your banner on different websites that partner with Google and eventually target users that visited your site but did not engage with it. RLSA stands for Remarketing Lists for Search Ads. This enables you to add keywords, based on which Google displays your ad whenever the user’s search query matches the keyword mentioned. The chances of conversion increase when your website visitors are shown your remarketing ads too. ### Experiment and Explore Here, we are referring to the results you get when you link your Google AdWords account with Google Analytics. Yes! Google AdWords provides you with rich data surrounding the ads and how they performed, but once you connect it with Google Analytics, you can know what the user did on the website or landing page you led them too. This can help you experiment with different content, tag lines, and CTAs to make sure the user that engages with the ad also converts in the store. ### Keep Track of Performance Google AdWords provides you with detailed data on how your ad performed. This gives you a detailed analysis of your ads, and you can make changes based on reliable results. This is not possible with other forms of advertisements such as print media, newspapers, billboards, etc. - Google AdWords provides you data around the following: - Who viewed your ad - How many people clicked on it - How much traffic you received on your website because of ads - How much does it cost you for every lead - Which keyword worked best With such detailed insights, you can easily make informed decisions and also spend your money wisely. ### Analyze Competition Better To make sure your business succeeds and your ad initiatives work, it is imperative that you keep a close eye on [your competition](https://www.shiprocket.in/blog/competitive-analysis-ecommerce-business/). With Google AdWords, you can see who is running what ads, and you can modify your ads accordingly. This helps you get a fair idea of your performance and also gives you some ideas around how you can improve your ads to rank better and improve your quality score. ## Hacks For Performing Well on Google Ads ### Improve Tracking Tracking plays a significant role in your campaigns. Without tracking, you cannot ascertain what is working for your campaigns and what isn’t. Moreover, if you can’t track the performance of your campaigns, there is a good chance you will be wasting money on some of your campaigns. According to a [report](https://www.disruptiveadvertising.com/adwords/2000-adwords-audits/) by Disruptive Advertising, 42.3% of Google Ads account managers are not tracking their campaigns, and 57.8% have some level of tracking. Whereas out of this 57.8 %, only 50.1% of accounts with conversion tracking are tracking something meaningful, and the remaining have an inferior setup that is equivalent to no tracking at all. Tracking gives you an insight into what works well for the campaigns and what doesn’t. It tells you what requires optimization and what is the path you should take for the same. Therefore, before jumping into the circle of optimization, improvement, and increasing your spends, ensure your tracking is in place, and you are getting all conversion numbers correctly. ### Add More Extensions Adding extensions can help you increase the chances of conversion. Extensions are additional snippets accompanying your ad. Here is an example: They allow you to include more content and provide more actionable information in the ad. Hence, optimize content for extensions and put them to use wisely for maximum conversions. [Google](https://support.google.com/google-ads/answer/2375499?hl=en) itself says that you can increase your CTR by 10-15% with extensions! There are various types of extensions available such as affiliate locations, callout, call extensions, message extensions, site link extensions, etc. You can see which is most apt for your business and use it accordingly. ### Remove Duplicate Keywords It can be difficult finding a keyword that works beautifully for your campaign. But if you keep stuffing it in your ads, it can work against your campaign. Therefore, figure out which campaign is most relevant for the keyword instead of adding it in every campaign you might be running. ### Increase Quality Scores with Branded Terms Quality scores are a crucial element of your AdWords campaign. They decide the ranking of your ad and campaigns. Your quality score depends on various factors that include the relevancy and co-relation of your landing page with the keywords you have used. Hence, if you are redirecting the user to your website while you have not used any keyword containing the name of your brand in your ad, it can work against you. Thus, make sure you use your brand’s name in advertisements to improve your quality score and improve your ad ranking. ### Keep track of Keywords that Convert When you create and run campaigns, you need to play around with a few keywords before you see which ones are working for your business and which aren’t. Eventually, you do come across a few keywords that work well for your brand and help you get conversions. Eliminate the keywords that don’t work and strategically use the ones that do. Also, keep an eye on your competitors and figure out what keywords have the maximum competition and are working well among people. ## Conclusion Google AdWords is an incredibly diverse platform that offers you various opportunities for your business. You can opt for different kinds of ads to ensure that your [brand](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) reaches the millions of users searching for their needs on Google. If worked on strategically, AdWords can help you engage with an audience that is beyond your reach otherwise. Hence, learn carefully about the various kinds of ads and get your hands on beginning your AdWords account. Once you start with advertising on Google, you can easily understand the tips and tricks to succeed! Let us know how you use your account to promote your business. --- ## https://www.shiprocket.in/blog/keep-in-mind-these-key-factors-while-choosing-a-warehouse-for-your-business/ --- title: Top Factors to Consider When Choosing a Warehouse for Your Business url: https://www.shiprocket.in/blog/keep-in-mind-these-key-factors-while-choosing-a-warehouse-for-your-business/ description: Warehousing can be regarded as the "one-man-army" for businesses that manufacture, import, export and distribute goods. The right warehousing can save you money and boost the productivity of your business. last_updated: 2023-11-03 source: webpage --- # Top Factors to Consider When Choosing a Warehouse for Your Business Warehousing can be regarded as the "one-man-army" for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) that manufacture, import, export and distribute goods. The right warehousing can save you money and boost the productivity of your business. A warehouse provides you with better control over your inventory and ensures on-time delivery of products to your end-customers, which ultimately leads to higher profits for your business. If you’re opening a new warehouse for your eCommerce store, there are various factors you must take into consideration. From choosing the right [warehouse location](https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/) to storage requirements, making the right decisions regarding your warehousing and distribution contributes a lot to the success of your business. *[Image: ]* ## Warehouse: An Introduction [Warehousing](https://fulfillment.shiprocket.in/blog/what-is-a-warehouse/) is basically the process of storing products at a place before they are sold. A warehouse is a place where the products are stored securely and safely in an organized way. The facilities in a warehouse help you easily track where the items are located, when they arrived, and their quantity in hand. New and small businesses may also warehouse their inventory at home until space is outgrown. Then, they can rent a storage space or lease a warehouse. They can also outsource logistics to a 3PL fulfillment center to store their inventory conveniently. The products remain in a warehouse until an order is received is against them. Then, the products are packed, appropriately labeled (a shipping label is attached), and shifted to the end-consumer. A retail business can also store its inventory in a warehouse before moving it to the physical store. Let us now take a look at a few of the key factors you must consider while choosing the warehousing for your business: ## Factors to Consider while Choosing a Warehouse ### Physical Location Choosing the right location for your warehouse is the first and foremost factor to consider while building one for your business. The first question you should ask yourself is which region you are planning to serve? You must ensure storing your products in a region which is the nearest to your customers. Then only you will be able to perform prompt deliveries. Apart from proximity to customers, you should also take into account your warehouse’s proximity to [courier companies](https://www.shiprocket.in/carrier-integrations/). You must calculate the transportation costs from your warehouse to the end-customer, as that will help you decide where you can afford to keep your goods. Lesser the distance between your warehouse and carrier facilities or end-customers, lesser will be the transportation costs. Opt for an all-encompassing solution that offers excellent warehousing facilities, as well as cost-effective transportation to benefit your business. *[Image: ]* ### Workforce Availability You must take into consideration the availability of the workforce in the warehouse that you select for your business. Choosing a warehouse at a remote location might be pocket-friendly, but finding a skilled workforce near such a place can be difficult. So, look for options where the warehouse is built near areas where many people reside, which will make it easier for you to find the workforce for your warehouse. However, if you plan on building your [warehouse](https://fulfillment.shiprocket.in/) in an area with an annual supply of workers, make sure that this seasonal workforce does not affect your business needs. For non-seasonal requirements in such areas, the labor costs can escalate to a greater extent. You need to understand the labor force available at your new warehouse. Can the workforce operate for 24 hours? Are there any other competing businesses near your warehouse that might limit the available labor capacity? While choosing the warehouse for your business, ensure you have solutions to all such questions. ### Storage Requirements There are businesses that sell hazardous materials, flammable products and sometimes products that require strict storage facilities. In such cases, you must ensure your warehouse is suited to handle your unique needs. If you are selling frozen or refrigerated items, you must ensure you have [cold storage](https://www.shiprocket.in/blog/tips-successfully-manage-cold-storage-warehouse/) in place. For your equipment to function at its most favorable capacity, the temperature has to be set in a way that doesn’t compromise with the warmth of the warehouse. Also, is the warehouse suited to handle requirements for products that require a chemical system versus a water-based system? Make sure you take environmental concerns into considerations. Asking these questions to yourself before choosing the warehouse will help you avoid any disaster in the future. ### Warehouse Lease Before choosing your warehouse, you must thoroughly explore all the legal aspects included in the warehouse lease. It would be best if you were very sure about which party is responsible for what needs, starting from repairs to the maintenance of the warehouse. It’s better to make the lease signing contingent on promises being delivered, which will ultimately help you in knowing delays related to leasing won’t slow down your future processes. You also need to pay attention to the type of rental contract your warehouse offers. If you are into [selling seasonal products](https://www.shiprocket.in/blog/how-to-sell-more-during-the-holiday-season/), you must choose a location that offers seasonal warehousing. Similarly, if your product has its highs and lows, depending on the time of the year, the warehouse should be able to offer more or less space depending on the demand of the product. All of these should be mentioned clearly in the rental contract that you sign. ### Hidden Costs under Warehouse Rentals Even if you think you’re getting the best deal possible, it’s best to be aware of these hidden costs that come along with warehouse rentals. #### Real Estate Tax Expense These expenses are typically passed on to tenants who have signed for a warehouse under a net lease. Though the real estate tax structure is stable enough, in case you are unaware of these, it might come to you as a hidden cost. Whenever in doubt, do check with a local tax official to ensure others involved in your warehousing business is not cheating you. #### Utility Costs in Multi-Tenant Warehouses In multi-tenant [warehouses](https://www.shiprocket.in/blog/maximize-warehouse-space-expansion-isnt-option/), you might end up paying the utility bill of your co-tenant if you don’t stay aware of it. You might be keeping your consumption modest, but your co-tenant isn’t, which ultimately leads to higher utility costs. Make your pro-rated utility fee reflects your actual usage. Otherwise, you will end up paying your neighbor’s share out of your profits. **Shiprocket Fulfillment** is an end-to-end warehousing and order fulfillment solution that has warehouses at strategically located zones, nearer to the highways, and the top courier companies. Moreover, the warehouse is located in such an area where there is an ample supply of workforce. ## Conclusion You need to take care of a variety of factors while selecting a new warehouse for your business. Factors ranging from your industry type to transportation to the land price will determine the effectiveness of your warehouse. Take your time to consider the above and make informed decisions to find the perfect fit for your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). *[Image: ]* --- ## https://www.shiprocket.in/blog/prepaid-and-postpaid-shipping-shiprocket/ --- title: Differences Explained - Shiprocket's Prepaid and Postpaid Payment Model url: https://www.shiprocket.in/blog/prepaid-and-postpaid-shipping-shiprocket/ description: Manage your payments along with maintaining your cash flow. Understand the prepaid & postpaid payments models and know how you can do better. last_updated: 2023-11-02 source: webpage --- # Explained: The Difference Between Shiprocket’s Prepaid & Postpaid Payment Model When it comes to eCommerce shipping, there are various solutions out there that claim smooth shipping for their customers. But only a few can offer you seamless shipping while maintaining a steady cash flow. [Shiprocket](https://www.shiprocket.in) is one of them! With Shiprocket, you do not only get simplified shipping with 14+ courier partners, but you also get the flexibility to pay according to your convenience. Yes! You read that right. You get the option of managing your payments and also maintaining your cash flow. To understand how you can do this better, let’s understand Shiprocket’s prepaid and postpaid models closely. ## Shiprocket Prepaid Shiprocket’s prepaid model is the most basic form of payment. In this model, you can [load money](https://app.shiprocket.in/register) into your shipping wallet and pay for your shipments as and when they are processed. It is convenient, as you do not need your credit card or a different payment technique every time you decide to ship your products from the panel. The concept is simple. Add money to your wallet and ship your products with these shipping credits. The minimum amount you can add to the wallet is ₹500, while the maximum amount is up to ₹50,00,000. *[Image: Successful shipping wallet recharge]* ### Benefits of the Prepaid Model #### Ease of Use This mode of payment is easy to maintain and does not require constant checks and balances for your transactions. The process is simple, and you do not need to stress about choosing a different payment method every time you need to pay for [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/). #### Accessibility The recharge tab is easy to navigate, and you can quickly recharge via different payment methods that include credit card, debit card, internet banking, or payment wallets. You can easily complete your recharge within 3 steps without any additional roadblocks. #### Reduced Hassle Once you recharge your wallet, you can ship in one step. This reduces any additional hassle of continuously [recharging your wallet](http://app.shiprocket.in/recharge) and reduces the chances of payment errors. This process helps you ship faster and also gives your entire cycle a boost by eliminating unrequired elements. ## Shiprocket Postpaid Shiprocket’s [postpaid model](https://www.shiprocket.in/postpaid/) is a unique approach toward maintaining steady cash flow for your business. It gives you immense flexibility and makes the process hassle-free for you! This is how it works – A part of your COD remittance that is processed in the regular cycle is transferred directly to your shipping wallet. This means you can make use of your money before it is transferred to your account. Or in other words, you can skip the step of recharging your wallet and directly use your COD remittance as shipping credits to process your shipments. To begin using the Postpaid feature, you need to activate it on your Shiprocket panel. Go to → Settings → Company → Remittance settings → Swipe the toggle to select [Postpaid shipping](https://www.shiprocket.in/postpaid/). *[Image: Postpaid shipping activation on Shiprocket]* ### Benefits of the Postpaid Model #### Steady Cash Flow With Shiprocket postpaid, you can easily maintain a steady cash flow. For instance, if you are traveling for a week and cannot recharge your wallet on the go, you can still process your shipments as the amount from your last [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) remittance can be used as shipping credits. It’s a win-win solution for you and your business! #### Dynamic Shipping Limit Shiprocket offers you a dynamic shipping limit based on your risk profile with us. With this dynamic shipping limit, you can ship products before your remittance is processed. This feature is particularly helpful in the festive season when the order volume is high, and the incoming cash might not match the quantity. #### Faster Remittance With thrice a week [COD remittance](https://www.shiprocket.in/early-cod/), you can efficiently process all your shipments at a much faster rate while maintaining your finances. This saves you the time and also helps you with planning other aspects of your business, like inventory management, warehousing, purchasing packaging material, etc. ## Prepaid vs Postpaid – A Brief Comparison *[supsystic-tables id=62]* ## Final Thoughts Both the Prepaid and Postpaid shipping models are advanced and useful. However, you must strategically decide what works best for your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). It can depend on several factors like shipment volume, seed investment, etc. to determine what payment method is more suitable for your business. Start shipping with Shiprocket today to avail of these fantastic features and make your shipping top-notch! --- ## https://www.shiprocket.in/blog/ecommerce-blockchain/ --- title: BlockChain in eCommerce: How to Use for Supply Chain Efficiency url: https://www.shiprocket.in/blog/ecommerce-blockchain/ description: The eCommerce industry has undergone several phases of transformations. It’s booming growth has made it one of the most profitable sectors of the century. Blockchain Technology is the latest centerpiece of inventions surrounding this sector. last_updated: 2023-11-02 source: webpage --- # BlockChain in eCommerce: How to Use for Supply Chain Efficiency The [eCommerce](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) industry has undergone several phases of transformations. It’s booming growth has made it one of the most profitable sectors of the century. **Blockchain** Technology is the latest centerpiece of inventions surrounding this sector. It’s a surging technology that is anticipated to grow by leaps and bounds in the next couple of years. In case you haven’t heard of Blockchain before, let’s start from scratch. ## What is Blockchain Technology? **Blockchain** is a data structure that accommodates transactional records. It’s a technology that ensures the safety of the data, along with transparency and decentralisation. Figuratively speaking – you can visualise the technology as a chain of records, i.e. stored in the form of blocks. These blocks aren’t administered by just one but numerous authorities involved in the network. In other words, BlockChain is a distributed ledger that is open for everyone for storing records. Once something is recorded in the BlockChain, it is nearly impossible to alter it. All the transactions on the technology are guarded with a digital signature for verifying its authenticity. The best way to comprehend **Blockchain** is through an example you can relate with. Assume you are sending money to a friend of yours who lives far off from your place. You may prefer sending money via UPI or Paytm, however, the use of such applications involves third-parties that charge transaction fees as an excess amount for the service. Furthermore, there is always a risk of data security as hackers can meddle with the network and rob your money. Blockchain tech provides you with the advantage of eliminating the third-parties, allowing you to send money directly to anyone, with enhanced data [security](https://www.shiprocket.in/blog/ecommerce-security/). Since the Blockchain network is decentralized (not limited to a specific location where all the data is stored), – hackers can’t steal money as they can’t find the data in one particular place. ## What is eCommerce Blockchain? eCommerce Blockchain refers to the use of Blockchain technology in eCommerce. Considering eCommerce stores have an abundant number of customers, along with massive inventory and transactional data – data security for such platforms is of significant concern. **eCommerce Blockchain** ensures impeccable data security as the technology encompasses blending the transactional data into blocks and further, connecting every block in the form of a chain. Hence, the data gets segregated in separate blocks, making it hard for anyone to obtain any information. Changing a block, in turn, requires altering the various hashes, ensuring a reliable network. If you’re running your [eCommerce store on Magento](https://www.shiprocket.in/channel-integrations/magento/), or WooCommerce (click [here](https://www.shiprocket.in/channel-integrations/) to find out the number of sales channels you can integrate with **Shiprocket**), you can integrate your eCommerce store with Blockchain technology for premium results. ## How eCommerce Blockchain is Beneficial for your Business? The relevance of Blockchain in eCommerce is significantly high in context with logistics management. Considering there are half-a-dozen primary challenges in the supply chain that range from recordkeeping to inventory management; Blockchain technology ensures maximum efficiency for eCommerce businesses concerning the problems mentioned above. ### Provenance Tracking Provenance tracking refers to the identification of each piece of data – from where it comes and whether it is up-to-date or not. In a Blockchain-backed [eCommerce management](https://www.shiprocket.in/blog/best-ecommerce-tools-for-your-business/) – recordkeeping and provenance tracking becomes easier to access as all the data via RFID tags, along with the embedded sensors. Furthermore, it becomes simpler to detect anomalies in any given segment of logistics. ### Cost-Effective Since Blockchain encompass decentralisation (described in detail below), there are no transaction fees involved. Due to this, the technology turns out to be cost-effective as all the online retailers get comparatively better rates, while the customers enjoy relatively lesser prices. ### Data Security The data of the consumers remain highly vulnerable in most of the [eCommerce stores](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/). Irrespective of being centralised or powered with cloud-storage, the data is always susceptible to theft. Blockchain technology provides a decentralised system, hence, ensuring an impossible to hack network where the information is stored in different blocks, instead of a single place. ### Inventory Management Blockchain technology makes inventory management hassle-free. By digitally storing all the data, it eases the administration of stock as retailers can abstain from unnecessary expenditure on recruiting human resources time and again to manage the inventory and instead, rely on highly secure technology providing robust encryption. ## How Does Blockchain Work? Understanding Blockchain begins with recalling **[BitCoin](https://en.wikipedia.org/wiki/Bitcoin)**. A talked-about cryptocurrency, *BitCoin* was created through Blockchain Technology. It was the first product arising out of Blockchain technology. As mentioned before, each block in a blockchain network accommodates data. However, each block also stores ‘hash’ of its previous block. Hash is a technical term that refers to a numerical code belonging to a particular block. In case the data inside a block is altered, the hash also undergoes alteration. It’s this connection within the blocks, through hash that strengthens the security of the Blockchain. Hackers may try to meddle with the network, but they can’t steal due to hash. Every time they try to make alterations in the network, the hash also gets modified. They can only make successful transactions when the hash is correct, making it impossible for them to steal. The process of a **Blockchain** network involves: 1. Using public and private keys for the formation of a digital signature to ensure safety and consent. 2. Allowing partakers to perform numerical verifications for agreeing on a specific value. 3. The sender uses the private key for announcing a transaction over the network. 4. Upon using the private key, a block gets generated encapsulating time stamp, digital signature, along with the public key for the receiver. 5. The process of validation begins as the details of the said block gets broadcasted through the network. 6. The miners then solve the numerical puzzle required for processing the transaction. 7. Whosoever in the miners derives the puzzle gets rewarded with Bitcoins. 8. When most of the nodes in the network comply, the said block is time-stamped and added to the existing Blockchain. 9. The added block can then accommodate anything from information to money. 10. The existing copies of the added [blog](https://www.shiprocket.in/blog/) are then updated across all nodes on the network. ## Features of BlockChain Technology ### Decentralised BlockChain technology falls outside of the regulation of a central jurisdiction, implying that its control is limited between the buyer and the seller. No involvement of a third-party ensures zero chances of manipulation with the stored data. Banks and governments don’t have the authority to devalue or inflate **BlockChain** currencies. In case the economy of a country collapses, the currency of such a nation will suffer immensely. However, there will be no damage done to the cryptocurrency functional on the blockchain network. ### Peer-to-Peer Networking Zero involvement of a third-party through Blockchain’s peer-to-peer model allows the partakers on the network to possess a duplicate copy of all transactions, enabling permission through a machine consensus. If a participant wishes to transact from one end of the world to another, he or she can self-transact within seconds on the Blockchain network, eliminating additional charges. ### Immutable This feature of **BlockChain** underlines the limitation in making modifications to the stored data as the data stored in the BlockChain network cannot be easily altered. For making modifications, you will need to alter the Blockchain in its entirety considering every block accommodates a hash of the previous block. It is highly complex for an individual to change all the hashes, signifying, the information stored in a BlockChain is unsusceptible to changes due to immutability. ### Tamper-Free **Blockchain** technology makes it easier to identify the tampering of data. Even a single block of data that is attempted for moderation can be identified. Data tampering can also be distinguished via hashes, as described above. ## Conclusion Blockchain is a revolutionary technology that will transform all [eCommerce marketplaces](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/). Apart from being faster, reliable, and relatively cheaper – it is an unparalleled means for incredible data security that eliminates third-party interferences. --- ## https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/ --- title: Improve Customer Service Through Effective Warehouse Management url: https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/ description: Customer satisfaction is one of the primary measures of business growth. Small and medium-sized businesses constantly try to improve their customer service, as satisfied customers are typically the long term stream of generating revenue. last_updated: 2023-11-02 source: webpage --- # 5 Ways to Improve Customer Service Through Effective Warehouse Management Customer satisfaction is one of the primary measures of business growth. Small and medium-sized businesses constantly try to improve their [customer service](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/), as satisfied customers are typically the long term stream of generating revenue. While companies are innovating new ways to boost customer satisfaction, the basics are often overlooked. If a customer is unable to purchase the stock he needs or finds the order process difficult, there are high chances he might shift to another supplier. This is when effective **warehouse management** comes into play. Timely and accurate [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) has a powerful impact on customer satisfaction. Be it delay in delivery, or an inappropriate dealing with goods, numerous things can hamper the reputation of your business. You have to ensure your customers are not let down. Warehouse management is one such thing that if done the right way, can take your business to new heights altogether. We are here to help you with the top five ways to improve customer service through effective warehouse management. ## Prevent Understocking Understocking is one of the worst nightmares for [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) owners. It not only leads to lost sales but also reduces customer satisfaction and lowers loyalty levels. Buyers often feel let down when you don’t have what they’re looking for, and the last thing you want is to disappoint customers. ### What Causes Understocking? - **Inaccurate data** – Retailers often run into inaccuracies when dealing with inventory. There are times when the [inventory](https://www.shiprocket.in/inventory-management/) numbers they have on paper (or on-screen) do not match the real numbers in the stores. This causes sellers to think that they have a product in stock and ultimately end up re-ordering different items. - **Failure to re-order on time** – This issue is pretty standard and straightforward: products are leaving your shelves faster than you can re-stock, and this results in you selling out of in-demand items. - **Poor communication with employees** – Merchants often fail to communicate effectively with warehouse managers, which ultimately leads to missed or delayed orders. ### How to Prevent Understocking? The first thing you should do to avoid understocking issues is to invest in the right [Warehouse Management System](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) (WMS) for your business. A WMS automates all time-consuming processes. It will also be beneficial if you have multiple warehouses, as it allows you to manage multiple stores from one place. By tracking inventory in real-time, a warehouse management system can help you in minimizing stock shortages. To improve communication with suppliers, get all orders and other essential things on paper, then make sure everyone is on the same page. Be prompt and let your employees know about any issue as early as possible. For example, if a particular item is selling faster than the rest, do not wait until the inventory gets over. Get in touch with your respective vendors and re-stock in no time. ## Improve Order-Fulfillment Order fulfillment refers to the entire process starting from the sale, up until the post-delivery experience of the customer. It covers all the essential aspects, such as receiving, processing, and delivering orders. Warehouse management is one of the significant aspects of order fulfillment. You need to have a good idea of your stock before you start processing an order. An updated inventory with [SKUs marked for each product](https://www.shiprocket.in/blog/creating-effective-skus/) is non-negotiable. Carrying out regular audits will ensure its correct implementation. Deploy warehouse management software for better management of your products. Add SKUs and tally them with your products to avoid any confusion. Also, check if the items are in shape, if found defective, discard them and make arrangements to purchase new ones. Courier aggregators like Shiprocket are known for providing more than just hassle-free shipping with features such as warehouse management, automated return order processing, and the cheapest shipping rates where your order fulfillment can be carried out at one place. ## Improve Delivery In today’s fast-paced life, customers want everything to be delivered fast and on-time. One missed delivery or even a late delivery can compromise the trust that your customer might have built for you. Sticking to delivery timelines is extremely crucial to maintain customer trust and encourage repeat business. Here are a few ways you can improve on-time [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/) and fulfill delivery promises to your customers: - **Improve communication with warehouse** – Clear communication with your warehouse is important to ensure on-time delivery of products. Your communication should be so clear that it should not take more than a few minutes for an order to be processed at the warehouse. During busy seasons, prefer speaking to your warehouse manager over a call instead of an e-mail, as it saves a lot of time and prevents miscommunication. - **Locate items faster with a Warehouse Management System** – If you want to perform fast and on-time delivery for your customers, investing in a WMS is an absolute must. One of the main features of a WMS is to locate items quicker inside a warehouse and distribute them to the relevant areas of the warehouse. It allows companies to view real-time inventory data on specific warehouse locations. Once the items are located faster in your warehouse, your entire shipping process will automatically speed up. - **Ship with multiple courier companies** – If you ship via multiple courier partners, you can maintain a faster flow of the process and eventually do faster deliveries. This way, your inventory keeps moving and you can easily manage all SKUs. You can tie up with a shipping solution like [Shiprocket](https://www.shiprocket.in/) to give you the option of shipping with 17+ courier partners like FedEx, Delhivery, Gati, Bluedart, etc. ## Forecast Seasonal Demand There are times when the peak season hits you badly, and your stock goes haywire. Failing to meet your customers’ expectations during peak season can compromise your business’ image. Hence, using a Warehouse Management tool is a must as it gives you the [relevant analytics](https://www.shiprocket.in/blog/ecommerce-analytics-tools/) and reports to predict which items are going to be in future demand. The best way to foretell which products will sell is by analyzing your previous data from the software. You can inspect your sales monthly, quarterly and yearly and comprehend the previous sales history. This technique will help you in identifying the products that have been performing well consistently and those that had their peaks and troughs during the year. ## Have a Back-up Plan Ready According to Murphy’s law, anything that can go wrong will go wrong. This stands true for all those businesses that deal with large scale [orders](https://www.shiprocket.in/features/track-your-orders/), as there is bound to be a malfunction somewhere. In cases where a customer’s product gets damaged or lost during the order fulfillment process, having a back-up plan is an absolute must. Putting efforts to improve your warehousing system shows customers that you care. --- ## https://www.shiprocket.in/blog/how-shiprocket-helped-inspiring-indians-reach-every-nook-corner-of-india/ --- title: How Shiprocket Helped ‘Inspiring Indians’ Reach Every Nook & Corner of India url: https://www.shiprocket.in/blog/how-shiprocket-helped-inspiring-indians-reach-every-nook-corner-of-india/ description: Innovation drives success and success drives engagement. The story of Saran Kumar, one of our sellers at Shiprocket is as inspirational as it is gratifying. last_updated: 2023-10-11 source: webpage --- # How Shiprocket Helped ‘Inspiring Indians’ Reach Every Nook & Corner of India Innovation drives success and success drives engagement. The story of Saran Kumar, one of our sellers at **[Shiprocket](https://app.shiprocket.in/register)** is as inspirational as it is gratifying. The owner of Inspiring Indians – an eCommerce store featuring handmade gifting items and mobile accessories, Saran’s business has grown exponentially. Operating from Vijaywada, Andhra Pradesh – Saran has been a Shiprocket user for one and a half years, and he was delighted to share his experience with Nishtha Chawla, one of our marketing specialists at Shiprocket. Let us read what Mr. Saran has to say about his business and his shipping partner, Shiprocket: ## Tell us about your brand. **Saran:** *Inspiring Indians* is about shopping to your heart’s content. On *Amazon* and *Flipkart*, people don’t get handmade products usually, as opposed to my web store. I am trying to develop the platform to a level where various sellers can come together to provide an unforgettable shopping experience to their customers. ## How did you come across Shiprocket? **Saran:** I discovered Shiprocket through a Facebook advertisement. *[Image: Seller Speaks Series Shiprocket]* ## Why did you start using Shiprocket? What drove you to work with us? **Saran:** Before Shiprocket, I used to go to the local courier partner’s office to execute product delivery. It used to be a very exhausting task. I used to wake up every day at 9 am and then travel all day to the courier partner’s office. On the downside, such courier partners didn’t have extensive pin codes coverage. A lot of the areas were not serviceable. I had to send my packages in such areas at all cost. When I came across **Shiprocket**, I knew this was the ideal platform for my business requirements. ## We are glad you chose Shiprocket. Tell us how you came up with Inspiring Indians? **Saran:** First things first – I never wanted to work for someone else. The notion of 9 to 5 desk job was never fit for me. As I got done with college, a resounding “NO” resonated with me and I was sure to do something of my own. ## Any reason you can specify for not settling for a 9 to 5 job? **Saran:** To me – it is related to hard work and money. Why would I work for someone else when I could start my own business and keep the profits in my pocket?! ## But it’s not that easy. Is it? **Saran:** It isn’t. But eventually, I started my own souvenir business, and today here I am (laughs) being interviewed by you. ## By far, what did you like most about Shiprocket? **Saran:** As mentioned earlier – with **[Shiprocket](https://app.shiprocket.in/register)**, I can send my packages almost anywhere in the country. The cost of shipping also falls in the budget. It is affordable, and it gives me the advantage of lower shipping costs. People resultantly flock over to my website than to those of my competitors. ## Okay. Other than reachability, how satisfied are you with the product experience? **Saran:** Do you mean the UI? It’s good. I never faced any difficulty in creating shipments. ## What about the Mobile App? And the features? **Saran:** Oh! it’s easy. The API integration is a fantastic feature – I have integrated Amazon and WooCommerce into my account. ## How has Shiprocket benefitted your Business? **Saran:** Shiprocket has made the entire shipping process seamless. It is the outcome of the simplified shipping, along with timely order deliveries that I have witnessed robust growth in my order volume. ## How significant is the growth? **Saran:** My order volume has increased by 10X within a year and a half. To me – every customer wants the same thing – timely order deliveries. With Shiprocket – I am able to maintain the same. Additionally, I have seen a decline in **[RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/)** orders as well. ## We’re glad your business is availing from us. Any final words about Shiprocket for our first Seller Speaks story? **Saran:** I think Shiprocket is a pioneer of all shipping partners. It fits for all the sellers who want to send their shipments to any region in India or overseas at a relatively **[low cost](https://www.shiprocket.in/pricing/)**. Thank you. Customers like Mr. Saran Kumar are our motivation to keep improving our platform so that we are able to provide delightful shipping experiences. With more than 30,000 happy sellers and an extensive reach to over 26,000 pin codes in India, **[Shiprocket](https://app.shiprocket.in/register)** is constantly trying to boost customer satisfaction. If you also want to grow your business and get featured on our section, then register today and work with India’s #1 shipping and **[logistics](https://www.shiprocket.in/blog/history-of-logistics-and-its-progression-in-ecommerce/)** platform. --- ## https://www.shiprocket.in/blog/bopis-for-ecommerce-business/ --- title: Buy Online Pick Up In-Store (BOPIS): Process & Advantages - Shiprocket url: https://www.shiprocket.in/blog/bopis-for-ecommerce-business/ description: Learn about BOPIS (Buy Online Pickup In Store) and how it can benefit your eCommerce business. Discover the latest BOPIS trends and best practices last_updated: 2023-11-02 source: webpage --- # How is BOPIS a Win-Win eCommerce Approach For You & Your Customers? In this uber-competitive eCommerce market, your store must evolve with the changing trends. It’s the era of quick shopping; the preferences are moving toward same-day delivery. Moreover, people now want to be sure before they make a purchase. Due to a hectic lifestyle owing to extended work hours, it becomes challenging to make [returns](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/). This is where the concept of ‘buy online and pick up in-store’ comes into place. It’s the right balance between shopping online and quick delivery. Let’s dive into what it is and why it can be an intelligent choice for your business! ## What is Buy Online Pick Up In-Store (BOPIS)? Buy online pick up in-store (BOPIS) or ‘click and collect’ is the process of placing an order through the website or mobile app of a brand, and instead of getting it delivered to your doorstep, you can pick it up from the physical store. It is an omnichannel approach and helps you provide your buyers with a uniform shopping experience across various channels. For retail sellers looking to divulge into the online ecosystem, it is an excellent approach as it leaves ample space for growth and diversification. According to a report by [emarketer](https://www.emarketer.com/content/what-do-shoppers-want-from-bopus), nearly 81.4% of internet users worldwide reported ordering items online for in-store pickup as more consumers are drawn to the service’s convenience and speed. ## How Does it Work? – The BOPIS Process *[Image: The process of buy online pickup in store]* ### Step 1 – Buyer Browses the Products on the Website/Mobile Application As any other online shopping process begins, the customer selects the products they want to buy. They can go through the [product catalog](https://www.shiprocket.in/blog/product-page-optimization/) on your website or the mobile application, whichever they feel is more convenient. ### Step 2 – Add the Product To Their Shopping Cart Next, they add these products to their cart. Once they finalize their shopping cart, they can select their mode of delivery i.e., store pick up or doorstep delivery. This is where you can provide flexibility to your customers. If they are comfortable with standard delivery, you can do so by shipping with a solution like [Shiprocket](https://www.shiprocket.in), and if they need a faster option, they can pick it up from the store. ### Step 3 – Select a Pickup Slot From the Provided Slots Following this, your buyers can select a suitable date and time slot to pick up their orders. Putting out a schedule for pick up in-store gives you two advantages: - You can restock your sold out products and hand them over at a further date. This way, you can display these products on your website and find a bridge between sold-out inventory and restocking. - You can control the number of people coming into the store for smooth operations. This can help you avoid confusion and chaos. Also, if you have multiple branches, you can redirect the buyer to the store that has the product in stock. ### Step 4 – Confirm The Address of the Store Post selecting a slot, the buyer must cross-check the store’s address. ### Step 5 – Pay Online Next, the buyer can pay online for their order with different [payment modes](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) like credit cards, debit cards, net banking, UPI payment, etc. ### Step 6 – Invoice Generation After payment, the buyer can save their invoice. This would contain the order and payment details. ### Step 7 – Pick Up the Order From the Store Finally, the buyer can show their invoice at the store and pick up their orders. ## Advantages of Buy Online Pickup In-Store for Your Business ### Buffer to Stock Up With the buy online and pick up in-store model, you can easily postpone your delivery date if the product is not available in stock. All you need to do is provide the buyer with a different delivery date. The best part about this is that you do not have to show any product as out of stock. Also, if a buyer selects a later date for pick up, you get ample time to stock up. You can [manage inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) better and do not need to overstock even in the festive period. ### Reduced Last-Mile Delivery Hassles With the buy online and pick up in-store approach, you can eliminate or even reduce your shipping costs. This is so because you no longer need to deliver the products to your buyer’s doorstep. You save on shipping costs as well as the infrastructure required to deliver these products, and the workforce required to do so. ### Scope to Offer Better Discounts Once you eliminate the [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/), you can easily offer more competitive prices to your buyers. This enables you to give better deals and discounts to market your products better. As we are aware, Indians are quickly drawn to striking deals, and you can tap into this psyche to sell more. ### Sell More With Bundle Deals A report by Invespro states that nearly 75% of shoppers make an additional purchase when they collect their products. Therefore, if you offer bundle deals at the time of their pickup, there is a high chance they will end up purchasing more than what they had planned for. This enables you to market your products better while you save on overhead costs. Moreover, you can easily [retain customers](https://www.shiprocket.in/blog/customer-retention-strategies/) if you offer them deals throughout the year. ### Integrate Your Online and Offline Store The buy online and pickup in-store approach is an intelligent way to provide your buyer with an integrated shopping experience across your offline and online store. It is a bridge that joins eCommerce with retail and helps you target both the audiences simultaneously. ## Conclusion The buy online and pick up in-store is a progressive move if you want to enter the retail space. Whereas, retailers who wish to experiment with the eCommerce market, can also begin with this and slowly start delivering. It gives your business a push and helps you sell wider. --- ## https://www.shiprocket.in/blog/how-to-use-tiktok-ads-for-ecommerce-business-growth/ --- title: How to Use TikTok Ads for eCommerce Business Growth url: https://www.shiprocket.in/blog/how-to-use-tiktok-ads-for-ecommerce-business-growth/ description: TikTok Ads for eCommerce allow you to leave a strong impression on the minds of your customers without being too intrusive. last_updated: 2023-10-11 source: webpage --- # How to Use TikTok Ads for eCommerce Business Growth In an era of countless mobile applications dominated by young customers, there is remarkable potential for every eCommerce business to arouse the interest of such an audience. This prospect, however, doesn’t include generic advertising, which the young audience overlooks without batting an eyelid. Youngsters connect with creative ads, which don’t wear them out. This blog talks about **TikTok Ads** – an emerging platform for you to promote your business and influence millions of its budding users. Read on to find out what TikTok is and how you can make the most of it for the growth of your [eCommerce](https://app.shiprocket.in/register) business. ## What is TikTok? As the name suggests, i.e., ticking of a clock – **TikTok** is a social media app where users upload short videos ranging between 15 to 60 seconds. TikTok is amusing to the young generation, as the platform allows its users to create videos that consist of music, filters, stickers, and numerous other tools. The platform was initially launched in 2014 and was known as *Musical.ly*. However, in 2018, it was bought by *Bytedance*. Later, their merger led to the birth of TikTok. The platform gained immense popularity as it allowed everyone around the world to showcase their creativity. Before **TikTok**, [Vine](https://en.wikipedia.org/wiki/Vine_(service)) was a trendy medium that was discontinued in the year 2016. While Vine allowed users to make mere 6-seconds long videos – TikTok upped the game, particularly, with their live-streaming feature – allowing people to display their talent in real-time. ## Are TikTok Ads Right for Your eCommerce Business? Having more than half-a-billion active users across the globe, **TikTok** offers a unique landscape for business promotion. Opposed to other popular social media apps such as [Facebook](https://www.shiprocket.in/blog/setup-facebook-store-beginners-guide/), Snapchat, and [Instagram](https://www.shiprocket.in/blog/shoppable-tags-instagram/), it is less saturated with advertisements. Hence, you have the opportunity to step into one of the most profitable pools of users. However, it is vital to recognize whether your business will benefit from TikTok promotions or not. If young customers are your primary audience, then promoting your business on TikTok through TikTok Ads is the right thing to do. More than 60% of its monthly active users are below the age of 24 years. If you want to influence youngsters into buying your products or service as creatively as possible – TikTok is the ideal platform. However, if your business caters to people of older age groups, then you can give **TikTok Ads** a pass and stick to the other [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/) apps for the said audience. ## What Types of TikTok Ads Are There? There are multiple kinds of TikTok ads available for use. Let’s explore each of them one by one: ### Brand Takeovers The first and foremost is the launch screen ad. This ad is displayed when a user opens the application. The ad can be both static, i.e. in an image form or a video. ### In-Feed Ad In-Feed ads are the ones displayed when a user is scrolling through the “*For You*” feed. It is an advertisement that auto-plays when a user glances at the said feed. Similar to the launch-screen ad – this ad is also displayed on the full screen. ### Hashtag Challenge Ad It’s a kind of advertisement that is meant for encouraging users to create content based on the hashtags they select. Another full-screen advertisement – these ads are said to come in a package with the other ads. ## How to Increase Your eCommerce Sales with TikTok? Considering TikTok Ads isn’t a popular medium yet, it ensures greater visibility of your business. Find out how you can leverage your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) with **TikTok** and increase sales: ### Free Widespread Advertising TikTok users love creating original content. There is a perennial craving for hashtag challenges. Whenever you create a hashtag challenge advertisement, you get the added benefit of free, widespread advertising. When you post a hashtag ad, the users are motivated to create content. As some users post videos based on your ad, other users see their videos, along with your brand name on the video – further joining them by circulating their videos or by creating their own. Hence, whatever you pay for the hashtag challenge on the platform – you get an enormous return for your investment, particularly in the situation when your videos go viral. ### Greater Ad Visibility The sure thing that comes with **TikTok** is whenever the users open the application; they are shown promoted videos right away without the need to follow anyone. Your advertisements are shown to different kinds of people with launch ads and in-feed ads smartly placed in between the videos, assuring greater visibility and likewise, high engagement by the users. ### Zero Marketing Fatigue TikTok is indispensably the most creative social media platform out there. It qualifies for being an antidote to the fatigue-inducing Facebook and [Instagram](https://www.shiprocket.in/blog/igtv-and-instagram-stories-for-ecommerce/) timelines. Users don’t like seeing generic ads anymore. Their average attention span deviates between 6 to 8 seconds. TikTok videos meet their attention span as within a minuscule time to convey the information; you can create engaging content and ensure your ads are seen without any boredom, leaving the maximum impression that lingers for long in their mind. ### Ideal Marketing Channel Since an eCommerce business is all about selling online, **TikTok** app provides an effective platform for robust business promotion. If your business is focused on the younger set of audience, then it is an ideal marketing channel for you to begin with. It’s best to be active on a platform where your audience is most active and gain their attention with engaging ideas. Considering the majority of the young customers’ fancy short videos and getting influenced to shop, you can ensure consistency in conversions, along with robust [brand marketing](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/). ## Conclusion Before TikTok Ads gain steam and become overly familiar – it’s time you take maximum advantage of the platform and boost your eCommerce business. **TikTok Ads** allow you to leave a strong impression on the minds of your customers without being too intrusive. The more and more appealing content you create, the more engagement you will receive. Stay tuned to our blog for more helpful tips and posts related to how you can grow your eCommerce business and make shipping delightful with **[Shiprocket](https://app.shiprocket.in/register)**, India’s #1 eCommerce Shipping Solution. --- ## https://www.shiprocket.in/blog/how-shiprockets-automated-shipping-is-dramatically-enhancing-the-ecommerce-business-local-tijori/ --- title: How Shiprocket’s Automated Shipping is dramatically Enhancing the eCommerce Business ‘Local Tijori’? url: https://www.shiprocket.in/blog/how-shiprockets-automated-shipping-is-dramatically-enhancing-the-ecommerce-business-local-tijori/ description: There is a saying that “just because something works doesn’t mean it cannot be improved.” This saying stands true for our thousands of sellers who decided to choose Shiprocket over other eCommerce shipping solution providers and saw the difference that makes us the best in the business. last_updated: 2023-11-02 source: webpage --- # How Shiprocket’s Automated Shipping is dramatically Enhancing the eCommerce Business ‘Local Tijori’? There is a saying that “just because something works doesn’t mean it cannot be improved.” This saying stands true for our thousands of sellers who decided to choose [Shiprocket](https://app.shiprocket.in/register) over other eCommerce shipping solution providers and saw the difference that makes us the best in the business. This week, we share the story of a Mumbai-based eCommerce seller, namely, Sethu Rahul – who was interviewed by one of our Marketing Specialists *Nisththa Chawla*. Read on to find out how Sethu’s business leveraged from Shiprocket’s automated shipping within a few months. ## Tell us about Local Tijori. What made you start it? **Sethu**: *Local Tijori* is the result of my passion for jewellery. When I was in school, I used to make beaded jewellery and sell it amongst my classmates and friends. I enjoyed doing that. Since working for a full-time job was never a thing for me – I wanted to create something of my own – something original – which could satisfy both my passion, as well as my stomach. So, I started selling oxidized jewellery through Facebook and Instagram. ## How did you come across Shiprocket? **Sethu**: One night, I was googling about courier partners. That is when I found Shiprocket. Previously, I used to go to the courier office to get my products shipped. It was an extremely exhausting regime. I was in dire need of a reliable shipping partner. That is where **Shiprocket** changed the scenario. Shipping has become easier now. ## When did you start your Business? **Sethu**: A year ago. ## By far, how do you find the services of Shiprocket? **Sethu**: Reliable. I never had an issue related to [COD](https://www.shiprocket.in/early-cod/) remittance. Plus – I appreciate the support team you have. ## Have you noticed an increase in the Volume of Shipments? **Sethu**: Yes. It has been a few months only but my shipments have increased by 80%. *[Image: Shiprocket Seller Speaks Series]* ## Out of all the services – what do you like the most about Shiprocket? **Sethu**: The [Courier Recommendation Engine](https://www.shiprocket.in/features/recommendation-engine/). Besides ease of scheduling a pick-up and obviously, the discounted shipping rates – I adore the **AI-technology** you have used for ease in selecting the right courier partner. I never have to worry about choosing a courier partner. I have been able to devote more time to my primary business operations than stressing about logistics. ## Do you use Shiprocket [Post-Ship](https://www.shiprocket.in/post-purchase-tracking/)? **Sethu**: I haven’t used it yet, but I did examine the feature. It seems useful for enhancing the post-purchase experience of my customers. ## Will you recommend Shiprocket to others? **Sethu**: Absolutely! Shiprocket is the best thing I have come across since starting my business. It is effortless to use, and everything happens smoothly. It’s a joy to have the best courier services under one roof. It’s a joy for us to see our sellers delighted to use **Shiprocket**. It is our never-ending impulse to improve our platform and provide a hassle-free experience. If you also want to grow your [eCommerce](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) business and get your story featured on our section – register now by clicking [here](https://app.shiprocket.in/register). --- ## https://www.shiprocket.in/blog/big-data-analytics-for-ecommerce-supply-chain-management-scm/ --- title: What Is Big Data Analytics? And Its Importance - Shiprocket url: https://www.shiprocket.in/blog/big-data-analytics-for-ecommerce-supply-chain-management-scm/ description: Data has gained prominence into becoming the most valuable asset for present-day businesses. Considering the majority of the businesses have an online presence, a tremendous amount of data is produced daily within the supply chains. last_updated: 2023-11-02 source: webpage --- # Big Data Analytics for Improving Supply Chain Management (SCM) Data has gained prominence into becoming the most valuable asset for present-day businesses. Considering the majority of the businesses have an online presence, a tremendous amount of data is produced daily within the supply chains. However, data, as opposed to capital, is inefficient without the right tools and techniques for gaining valuable insights from it. **[Shiprocket](https://app.shiprocket.in/register)** has been using Big Data and AI tech for generating superior visibility of TAT, along with reducing costs for each shipment. Read on to find out the importance of Big Data Analytics for improving the supply chain management (SCW). *[Image: Big Data Analytics for Supply Chain Management]* ## What is Big Data Analytics? It is mostly a convoluted means of analysing vast and varied sets of data (hence, termed as *Big Data*), for unscrewing relevant information, such as hidden patterns, undiscovered correlations, market trends, or buyer’s preferences. The generated data is then helpful in taking well-versed business decisions. ## Importance of Big Data Analytics ### Competitive Advantage In the majority of the companies, the total volume of data surpasses the ability to be analysed. Resultantly, supply chains struggle in collecting the right data and piecing together the exceeding amount of information. It causes lower visibility into the processes and grows vulnerability to risks and increase in the cost of disorders. Supply chains, such as **[Shiprocket](https://www.shiprocket.in/blog/artificial-intelligence-in-ecommerce/)** that foster broad analytics and exercise cognitive technologies succeed in facilitating visibility throughout their business and enjoy a definite competitive advantage over those who do not. Click **[here](https://www.shiprocket.in/features/)** to know more about Shiprocket’s best-in-class features that make it the best in the business. ### Better Forecasting Big Data analytics is nothing but a fusion of machine learning and location intelligence. This blend of the technologies enables a business to capture, store, and generate relevant results out of the vast data. By visualising the best insights, algorithms can be produced, leading to the identification of patterns that helps in predicting the most precise results. The use of such analytics may differ from business to business, but as a common denominator, such technology helps in realising the expected costs and analysing the overall business performance and revenue generation. ### Cost-Effective Artificial Intelligence is one extraordinarily useful tool and example of big data analytics that is helping businesses in meeting the dramatically increasing expectations of customers. Part of Shiprocket’s success is based on its effective use of AI. Through the AI-backed **[Courier Recommendation Engine](https://www.shiprocket.in/features/recommendation-engine/)**, sellers are able to ship their products with the right courier partner, enabling them to deliver their products on time. Not only did it help our sellers in improving their business performance but also reduced their operational costs through a precise forecast. It is the means of achieving cost-effective practices that advanced data analytics has grown influence and is ratified in businesses. ## Conclusion As digital transformation continues to accelerate, the need for data analysis becomes severely essential. By embracing advanced analytics into the supply chain, various business risks can be moderated, and operations can be run more smoothly. If you also want to grow your eCommerce business and experience hassle-free shipping that is powered by exceptional tech-driven solutions, [register](https://app.shiprocket.in/register) today with **[Shiprocket](https://www.shiprocket.in/pricing/)**. --- ## https://www.shiprocket.in/blog/google-shopping-and-merchant-center/ --- title: Google Shopping & Google Merchant Center: A Definitive Guide - Shiprocket url: https://www.shiprocket.in/blog/google-shopping-and-merchant-center/ description: In this ultra-competitive eCommerce space, everyone wants to stand out and sell more each day. But, only a few can decipher the hack of doing it successfully. If you, too, are looking for a suitable approach to reach your prospects faster, then you are at the right place. last_updated: 2023-11-24 source: webpage --- # A Definitive Guide To Google Shopping & Google Merchant Center In this ultra-competitive [eCommerce space](https://www.shiprocket.in/blog/ecommerce-trends-2020/), everyone wants to stand out and sell more each day. But, only a few can decipher the hack of doing it successfully. If you, too, are looking for a suitable approach to reach your prospects faster, then you are at the right place. A report by Shopify states that all product searches begin on Google or Amazon. Whereas Amazon accounts for 49% of these searches, 36% of these are still dominated by Google. Like we spoke in our Google AdWords blog, reaching out to customers and engaging with them is faster and much easier on Google. Let’s explore Google Shopping and see how it can prove as a useful tool for reaching out to customers. ## What is Google Shopping? Google Shopping is a branch of Google’s advertising initiatives, [Google Ads](https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/), where eCommerce sellers can showcase their products and lead buyers directly to the product pages. It is a function of two platforms – Google merchant center and Google Shopping Ads. Google Merchant Center is where your product listing is stored, and Google Shopping Ads is where you display ads to buyers. Even though Google Shopping is a subset of Google Ads, it does not work on the same methodology. Keywords are not the primary deciders of your Ad Rank in this case. To understand this platform better, let’s see the basics of Google Shopping, and its components. ### Google Merchant Center Google Merchant Center is a platform where you can upload all your product listings and make them available to all users across Google. It is your route to get your shop up and to run on Google. ### Google Shopping Ads When you search for something you may want to buy, a list of options is shown at the beginning of your SERP, and these lead you directly to the product page. These are Google Shopping Ads that form the face of Google Shopping and help sellers reach out faster to customers. ## How Does Google Shopping Work? Google Shopping has a different mechanism than regular Google Ads such as text ads, display ads, video ads, etc. Here, instead of bidding on keywords, your products are displayed/ranked based on: - Google Merchant Center feed - Bids - Website When you upload your product listing on Google Merchant Center, you can keep [optimizing your product feed](https://www.shiprocket.in/blog/product-page-optimization/) and bid according to ongoing trends and practices. Based on these factors and the accuracy of the information you provide, Google decides on which search query your product will be displayed. ## How to Get Started With Google Shopping and Google Merchant Center? When you’re trying out Google for your retail business for the first time, it can get messy to figure out the process. So here is a step-by-step process for you to start with your Google Shopping account. ### Google Merchant Center Go to → [Google For Retail](https://www.google.com/retail/) → Get Started Next, click on ‘Merchant Center’ from the options below. Next, click on get started to set up your Google Merchant Account. In the next step, fill in your business details like Business country, Business display name, and time zone. Accept the terms and conditions and move to the next step. Choose the programs that can help you with your end objective — for example, increasing reach, sales, etc. You will come across two objectives: i) Surfaces across Google – This is a free program, and you can use it for displaying your products to more individuals on Google. Your products will appear on Google searches with enhanced information. Currently, Google offers this facility only in India and the USA. ii) Shopping Ads – These are the Google shopping ads that we are talking about. They are paid programs that help you advertise your products to potential customers and increase sales. In our opinion, you must opt for both. But if you have budget constraints and you cannot invest in shopping ads as of now, you can start with the ‘surfaces across Google’ option. After following these steps, you can upload files to your feed and view your products in the products section. ### Feed A feed is a file that contains a list of your store’s products. Feeds use different attribute groupings to define each product uniquely. These feeds identify the products for your ads. Therefore, you must perfect these files regularly. This is what your Merchant Center feed will look like when you create an account: 1. Through a google sheet 2. An excel file that you upload manually 3. Through a content API 4. Scheduled fetch that syncs your feed with your website. ### Linking AdWords Account Once you’re done setting up your Google Merchant Center account, you will have to link your Google AdWords account with this account. You can do so by going to the settings tab in your Merchant center account and selecting the ‘Linked Accounts’ option. If you have a Google Ads account on the same id, you can directly click on ‘link’ and successfully link your account. After this step, you can start showcasing and advertising your products via Google Shopping. ## Tips To Optimize Your Google Shopping Ads To Increase Sales Google fetches your product information from your feed and then triggers search queries toward your products. Hence, you must keep updating them with the latest products and correct information. Since the competition on Google is intense, you must experiment with different elements to make sure your feed stays fresh and is following Google’s norms. Here are a few elements that you must take care of in your feed: ### 1. Reviews for the Win Adding reviews gives your buyer a sense of security that the product has been used before, and there is backing for its performance. Displaying reviews in the form of star-based ratings can help convince the customer to purchase from your store. Ratings are a useful tool to push the customer to make a decision sooner. ### 2. Add Special Offers Special offers are the top-most attraction for buyers. For example, if you are offering free shipping to your buyers, you can add that to the special offers section. In today’s time, providing free shipping is not a hassle with shipping solutions like [Shiprocket](https://www.shiprocket.in/). Other than that, you can also display a reduction in the price to show a price drop. ### Use An Attractive Title Your title must contain the correct attributes that accurately describe your products. For example, if you are selling shoes, your title must include relevant keywords and characteristics like brand, gender, color, size, etc. If your title is specific, it will be displayed in the correct search queries, and the chances for it being clicked will be more. ### Superior Product Images Product images should match the title you decide upon. A good picture showing the product resonates better with the buyer. A report by [Justuno](https://www.justuno.com/blog/65-e-commerce-statistics-about-consumer-psychology/) points out that 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision. Therefore, make sure your image conveys the right message to your buyer. ### Brand Name Sometimes, people search with a particular intent and that also includes names of specific brands. Thus, if you specify your brand name, they will get acquainted with your brand much sooner. So if you are selling on a marketplace, don’t forget to name the marketplace in your brand. This can help you lead consumers to your marketplace store. ## Conclusion Google Shopping Ads are a powerful tool to engage with your target audience. Continuous [optimization](https://www.shiprocket.in/blog/ecommerce-conversion-optimization-tactics/) can help you land in the correct search queries and perform better. Google is an ever-growing platform with numerous opportunities; hence, utilize it to its maximum potential to take your business to greater heights! --- ## https://www.shiprocket.in/blog/how-shiprocket-helped-top-ecommerce-sellers-on-amazon/ --- title: How Shiprocket Helped Tanmay Pandya Become One of the Top Sellers on Amazon? url: https://www.shiprocket.in/blog/how-shiprocket-helped-top-ecommerce-sellers-on-amazon/ description: It is an enduring vision of the small sellers to grow and transform their eCommerce businesses. There are thousands of small sellers in India that come from different industries and places. What all of them have in common is their passion that determines their success. In this week’s edition of our Seller Speaks Series, go through the story of Tanmay Pandya, an enthusiastic seller who was interviewed by Shiprocket’s Marketing Specialist, Nishtha Chawla. last_updated: 2023-11-02 source: webpage --- # How Shiprocket Helped Tanmay Pandya Become One of the Top Sellers on Amazon? It is an enduring vision of the small sellers to grow and transform their [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). There are thousands of small sellers in India that come from different industries and places. What all of them have in common is their passion that determines their success. In this week’s edition of our Seller Speaks Series, go through the story of Tanmay Pandya, an enthusiastic seller who was interviewed by **Shiprocket’s** Marketing Specialist, Nishtha Chawla. ## Tell us About Your Business. **Tanmay:** My family comes from a background of [cross-border trade](https://www.shiprocket.in/blog/cross-border-trade-challenges/). We were service providers for other import sellers on Amazon. We provided IOR (Importer on Record) services. Since we gained considerable knowledge about this industry, my brother and I developed a passion for this business. We believed if we could do it ourselves, why do it for someone else? That is when we got a team of experts and got on the business bandwagon. ## How did you come across Shiprocket? **Tanmay:** A friend of mine belonging in the same field recommended [Shiprocket](https://app.shiprocket.in/register) to me. His feedback was very positive. ## What problems did you face before registering on Shiprocket? **Tanmay:** We were using a local courier partner. Our business was continually facing delivery glitches from their end. Besides, it was upsetting to see that many pin codes were not serviceable by them. Ultimately, we decided that it was time to switch to a better partner. ## How do you Find the Services of Shiprocket? **Tanmay:** Pin code serviceability has been a significant necessity for my business. Ever since I registered with Shiprocket, I have benefitted from multiple courier partners to ship products across the globe. Within India itself, I can ship my products to over 26000 pin codes. You have partnered with all the foremost courier partners. My [last-mile](https://www.shiprocket.in/blog/first-mile-and-last-mile-delivery-challenges/) delivery efficiency has never been better. ## Have you Noticed an Increase in the Volume of Shipments? **Tanmay:** Yes, there has been a significant increase in the volume of shipments since becoming a **Shiprocket** user. Now, I and my brother are one of the top 5 sellers on Amazon. Our business is getting an average of 200 orders per day, which is considerably higher than we used to get before. *[Image: Amazon Seller Speaks Series Shiprocket]* ## What do you Like the Most About Shiprocket? **Tanmay:** I love the automated platform you provide to your users. The end-to-end automation on my seller panel has allowed me to focus on my elementary business activities. Again, the TAT for product delivery has also improved a lot. ## Do You Use Shiprocket Post-Ship? **Tanmay:** I am glad you mentioned this. I discussed it with one of your customer support agents, and I was delighted to know about the [Post-Ship](https://www.shiprocket.in/post-purchase-tracking/) features. After all, who does not want to give a better post-purchase experience to their buyers?! We will surely be using it. ## Will you Recommend Shiprocket to Others? **Tanmay:** I do not doubt that I will. Our business itself has a future goal of 1000 orders per day, and I hope that **Shiprocket** will support us in that endeavor too. Speaking of passion, the success of our thousands of sellers is our success. It is our appetite to continually work on our product so that the tech advancement of your business, along with your personal entrepreneurial growth, never stops. Register today, if you want to develop your eCommerce business into a rip-roaring success and get your business story featured in our section. --- ## https://www.shiprocket.in/blog/ecommerce-bounce-rate/ --- title: eCommerce Bounce Rate: Definition, Importance & Tips - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-bounce-rate/ description: eCommerce bounce rate is the percentage of the audience that leaves your website after visiting a single page. last_updated: 2023-11-24 source: webpage --- # 10 Proven Ways to Fix That eCommerce Bounce Rate In this ever-engaging era, content on the internet is increasing rapidly, and so are the choices that are given to online shoppers. Naturally, the attention span of users is decreasing, and if they do not like your website within a few seconds of their visit, they will abandon it immediately. Hence, if you want to ensure your customer visits more than one [product page](https://www.shiprocket.in/blog/product-page-optimization/) on the website, the eCommerce bounce rate is the metric you must be tracking. Confused about what this metric is? Let’s explore more about it, and its relevance. Read on – ## What is eCommerce Bounce Rate? eCommerce bounce rate is the percentage of the audience that leaves your website after visiting a single page. It means that they do not navigate to any other product page or do not proceed with a purchase. For news websites, the bounce rate might not be a huge deal because they provide all their information on a single page. The incoming user can read it and exit the page. But [eCommerce websites](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) demand interaction. If people are looking for a particular product, they will either add it to their cart or visit another similar product to explore further. Since the information on every product page is limited, it does not make sense if the individual stays on the page for long before exiting it. They will engage in one way or the other. Let’s understand this better with an example. You search Google looking for white shirts. In the search results, you find links to 3-4 prominent eCommerce websites. You continue to click on their links and navigate through the page reading about the product details. Through this, you realize you do not like the website and instantly close the tab and switch to the other website. From there, you go through 3-4 similar product pages, add the product to your shopping cart, and finally make a purchase. In this scenario, the first website will have a higher bounce rate as compared to the second one. According to a study by [Digishuffle](https://www.digishuffle.com/blogs/bounce-rate-benchmarks/), the average bounce rate for fashion stores is 35.2%, and for electronic stores, it is around 47%. Well, now you can guess why! ## Why is the eCommerce Bounce Rate so Important? eCommerce bounce rate is an essential metric for eCommerce websites for the following reasons – ### Poor Conversions An excellent eCommerce bounce rate is an indicator that your buyer is not drawn towards the content of your website. There is a roadblock in their navigation, or they don’t like how the product is presented to them. It shows that your visitors left the website before you could even sell to them. Hence, the bounce rate can be directly proportional to the [conversion rate](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/). ### Google Rankings A high bounce rate also affects your Google ranking negatively. If people frequently leave your website without engaging with it in any way, Google decreases your domain authority and puts you lower on SERPs. > **Quick fact – An average bounce rate of 30-55% is considered good for an eCommerce website** ## Calculating the eCommerce Bounce Rate Bounce rate is calculated by the following formula – **Bounce Rate = Total Number of visits Viewing One Page / Total Entries to the Page** ## Practical Tips to Improve Your Website’s eCommerce Bounce Rate ### Optimize Product Pages Make sure your product pages have the exact [product descriptions](https://www.shiprocket.in/blog/product-descriptions/), price, return policy, and, most of all, good quality product images. These facilitate the buyer’s shopping process, and great photos make the product more attractive. With the right features, instructions, and display, you can target the correct customers and convince them to view more from your store. ### Include Exit Popups The easiest way to stop someone from exiting the page they are on is by showing them an attractive deal. Exit-intent popups are a great way to grab the attention of your prospects. You can show them offers, deals, or even give them a flat discount to persuade them to stay and shop from your store. ### Personalize The Shopping Experience [eCommerce personalization](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) is how the industry is growing today. Everyone has different needs, and their search is particular. So, with personalization, you can make their shopping experience more refined and immersive. Give them product recommendations, exclusive offers, and similar deals to help them complete their purchase sooner. ### Segment Your Audience If you want to sell your products to a wide range of people successfully, you must know what product to show to whom. For example, if you are showing winter coats in May, it will not attract any [buyers](https://www.shiprocket.in/blog/shopping-cart-abandonment/). Furthermore, if you target people based on their location, you can show relevant products in ads and also lead them to the right product pages. This measure will ensure that the right people land on your page, and the bounce rate will automatically be less. ### Improve the Page Load Speed According to Google, if your page takes more than 3 seconds to load, an average user will skip to the next website. Hence, you need to ensure that your page loads quickly. Let go of any additional elements like large images, videos, etc. that may be reducing the loading time of the page. ### Offer Quick Shipping Shopping is one part of the process; shipping is another. Shoppers want the product to be delivered within no time of making the purchase. Hence, tie-up with courier aggregators like [Shiprocket](https://www.shiprocket.in) to provide your buyers with a fast delivery experience. Furthermore, offer this as an incentive to your buyer and convince them to shop from you. ### SEO Optimization What good is your website if it does not have the correct rankings and reach. Optimize all SEO elements on your [product page](https://www.shiprocket.in/blog/product-page-optimization/) and website to ensure that you rank on the SERP. Remove broken links, have updated content, and include internal links to ensure that your site is SEO optimized. ### Make the Search Bar Visible Anyone’s first instinct when they cannot find an item on the landing page is to search for it in the search bar. Like Amazon, keep your search bar right in the center. If not in the center, it must be visible. By searching for something, the buyer engages with your website and the bounce rate decreases. ### Minimalistic Design The user experience is what matters the most. Don’t bombard the user with unnecessary information. Keep the ads minimal and don’t include very overpowering designs. These can get distracting. The arrows and scroll leading to the next section must be clear. These can help you retain more people on your website. ### Live Chat A [live chat](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/) is always a lifesaver. Most people abandon a website because they cannot find the answers to their queries. With a live chat at their disposal, they can quickly clear all their doubts and then decide whether they want to make the purchase or not. It will impact your bounce rate positively, and you will be able to sell to many more people. ## What is the Best eCommerce Bounce Rate? A bounce rate of a website is said to be a single-page session. A bounce occurs when a user enters a web page and doesn’t interact with other pages or elements of the site. Bounce rate can happen due to the following reasons: - Closing the web browser - Following an outbound link - Entering a new URL in the search bar - Staying inactive on the page - Returning to search results - Staying on the page and reading it, but not going on any other page It is not simple to answer what is the right bounce rate. It depends on different website types, device, channel, and industry. ### Website Type Why are users not drawn to website UI/UX/content? Not all bounce rates are negative. Rather, the targeted bounce rate would reflect the webpage purpose. #### Content Oriented Webpages Blogs should expect a high bounce rate. A well-written blog will meet all the user’s information needs, causing them to leave the page and absorb content. Some users may engage in commenting, some choose to stay silent. Some users land on the content pages through social media handles. So, they return to the source, i.e., social media site after consuming content. This means a high bounce rate is inevitable for the blog and content-related pages. Therefore, even when some blogs are exceptionally written, they can have a relatively high bounce rate. #### Information Pages The contact information pages are certainly bounce-worthy pages. Once users have your phone number or email they require, next, they contact you. So, as a result, they close the page, and their exit increases bounce rate. Other informative pages that follow the same pattern include FAQ pages, customer support pages, confirmation pages, and form submission pages. So, before you start analyzing, first check where you lack among your competitors. ### Industry Type The webpage content or purpose is not the only thing that affects the bounce rate. The industry you operate in also matters. The difference between the bounce rate of the food industry and the real estate industry is around 20%. The major reason for this can be structural differences. Food and restaurant websites are simple, and they offer concise information on menu, location, and hours. Most users leave the website after viewing the information. On the other hand, real estate websites have multiple pages featuring different properties at different locations. This engages the users to browse through the site. ### Channel Type Knowing the overall industry bounce rate is not enough. You can analyze the ROI (Return on Investment) and understand the quality of the leads. Google Analytics also describe traffic as per the channel origin: - **Direct**: users that come directly to the webpage by typing the URL of the page - **Organic Search**: visits from organic search - **Paid Search**: visits as a result of PPC campaigns - **Display**: user traffic from banner ads and other banner ads - **Social**: visits from social media networks - **Referral**: user visits by clicking links from another site Knowing the difference in bounce rate between various channels can help you take the right course of action to decrease bounce rate. ### Device Type Generally, mobile users bounce more as compared to desktop users. This is because the users are more likely to move between different Apps when using a smartphone. This can have serious implications on the webpage of your website if most of your traffic comes from mobile users. ## Final Thoughts Even though these changes do not seem monumental, they do impact the overall performance in a big way! Therefore, make sure you incorporate every little change and keep track of the eCommerce bounce rate to monitor the performance of your website continuously. --- ## https://www.shiprocket.in/blog/how-ecommerce-seller-shippoz-maximize-profits/ --- title: How Shiprocket Helped Online Seller Shippoz Increase Shipment Volume By 60%? url: https://www.shiprocket.in/blog/how-ecommerce-seller-shippoz-maximize-profits/ description: Building an eCommerce business is no simple task. Finding success is an even more significant accomplishment. Mr. Malik Khan, one of Shiprocket’s successful sellers, shares his ideologies regarding entrepreneurship, development, and customer satisfaction with Shiprocket. Read on to find out his impressive story about the journey of his business ‘Shippoz’. last_updated: 2023-11-02 source: webpage --- # How Shiprocket Helped Online Seller Shippoz Increase Shipment Volume By 60%? Building an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) is no simple task. Finding success is an even more significant accomplishment. Mr. Malik Khan, one of Shiprocket’s successful sellers, shares his ideologies regarding entrepreneurship, development, and customer satisfaction with Shiprocket. Read on to find out his impressive story about the journey of his business ‘Shippoz’. ## Tell us about your business. **Malik**: My company deals in cross-border trade. We import Chinese products and sell them on our D2C website. ## How did you come across Shiprocket? **Malik**: I googled for a reliable logistics provider and came across Shiprocket. Upon going through your website, I felt convinced that I have found what I was searching for. *[Image: ]* ## What problems did Shiprocket solve for your business? **Malik**: Previously, I used FedEx, [BlueDart](https://www.shiprocket.in/carrier-integrations/bluedart/), and some other popular courier companies to ship my products. Unfortunately, their panels were not wholly automated. Besides, logging into different accounts and keeping track of my shipments in multiple panels was extremely exhausting. On Shiprocket, my seller panel showed me an impressive list of as many as 17 courier partners, including the ones I mentioned, all in one place. Furthermore, I loved the [CORE](https://www.shiprocket.in/features/recommendation-engine/) rating. It is easy to schedule a pickup with the right courier partner. CORE ratings have helped me conserve my many resources. ## Have you seen an increase in the volume of shipments? **Malik**: Yes, there has been a 60% increase in the volume of shipments. Moreover, we have a 35% customer retention rate in the company. It is because of the overall shopping experience that we provide, clubbed with Shiprocket’s incredible [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/). A delightful shipping experience is a massive part of what the whole online shopping experience is all about, these days. ## What do you like the most about Shiprocket? **Malik**: Your customer support team is amazing. They are always willing to listen to my grievances and get them resolved at the earliest. Before Shiprocket, I used to have at least four individuals assigned to handle logistics. Now, there is no more need. ## Will you recommend Shiprocket to others? **Malik**: Absolutely. There is excellent ease of scheduling a pickup with Shiprocket’s panel. It is automated and hence, doesn’t take much time. I save ₹40,000 every month because I don’t have to hire employees to handle the logistics of my business. Thank you. Making [shipping](https://www.shiprocket.in/blog/shipping-vs-delivery/) easier, faster, and affordable has enabled Shiprocket to delight its sellers with timely order fulfillment and perpetual business growth. If you are also a seller in search of a reliable eCommerce logistics service provider – register with **Shiprocket** and join our fleet of happy sellers. --- ## https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/ --- title: Warehouse Management 101 for Small Scale Businesses url: https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/ description: Warehouse is the driving force of every business. Whether you run a stationery store or an eCommerce shop, there is always a need for inventory to be stored and evaluated. It is highly significant for every seller to manage his inventory properly to avoid possible mishaps of out-of-stock or excess items. Read on to find out the significance of warehouse management and the best practices for small businesses to grow to the next level. last_updated: 2023-11-01 source: webpage --- # Warehouse Management 101 for Small Scale Businesses Warehouse is the driving force of every business. Whether you run a stationery store or an eCommerce shop, there is always a need for inventory to be stored and evaluated. It is highly significant for every seller to manage his inventory properly to avoid possible mishaps of out-of-stock or excess items. Read on to find out the significance of [warehouse management](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) and the best practices for small businesses to grow to the next level. ## What is Warehouse Management? Warehouse management is the process of optimising warehousing operations. It is achieved through a **Warehouse Management System** (WMS) that helps in maintaining inventory to the appropriate level for avoiding stock outs or excess stock, allowing you to get the best return on investment. Through a dedicated WMS, it is easy to keep track of your inventory and your shipments. It simplifies the math of understanding which products are [selling](https://www.shiprocket.in/blog/online-selling-process/) the most and which the least, enabling you to make accurate forecasting. No seller wants to disappoint their end-customers with out-of-stock items during peak season or hurt their revenue by selling excess inventory at discounted rates for making room for new items. A Warehouse Management System ensures your warehousing operations remain seamless and contribute to cost reduction for maximum profits. ## Best Warehousing Practices for Small Scale Businesses Though a Warehouse Management System single-handedly makes the entire process seamless, below are some of the techniques for small scale businesses to precisely [manage their inventory](https://www.shiprocket.in/blog/inventory-management-techniques/): ### Do Better Forecasting It is crucial to predict your inventory requirements accurately. It would be best if you count the past sales figures and the ongoing market trends for forecasting the products in demand. ### Use the FIFO (First in, First out) System Products must be sold in the same order as they were purchased. If you are a seller dealing in perishable items like snacks, dairy products, or flowers, it is of extreme importance for you to [sell out your products](https://www.shiprocket.in/blog/products-sell-online-from-home/) in chronological order. It is an equally useful approach for sellers dealing in non-perishable products considering storing items for a long time can damage their quality. ### Identify Slow-Selling Inventory Products must not be stored if they haven’t been sold for an extended amount of time. While perishable items come with an expiry date and have to be sold, non-perishable items must also be emptied within a specific time to avoid wastage of capital and the storage space. ### Do Regular Tracking It is useful to have a robust system in place for tracking your inventory and prioritising the most expensive products. Through regular [tracking](https://www.shiprocket.in/shipment-tracking/), you can save a lot of time and money. ### Monitor Your Machinery It is not necessary for your fixed assets to perpetually function properly. Defective machinery can be expensive and incur unwanted burden on you. Monitoring your machinery on a timely basis will help you in understanding its longevity, and you will be prepared in advance for an upcoming expenditure. ### Do Quality Control It is vital to ensure that all your products are in good condition and function suitably. It is best to prepare a checklist for signs of damage and let your employees do a quick review during inventory audits. ### Prioritise Inventory with ABCs Numerous sellers prefer to group their inventory items into A, B, C categories for having better control over higher-value items. ### Do Manual Audit Though it is fine to rely on a **Warehouse Management System** (WMS), it is advisable to evaluate your inventory manually for ensuring 100% accuracy and identifying possible flaws. Many businesses like to do a year-end manual audit, where every item is counted for devising the future inventory plans. ### Opt for Dropshipping Dropshipping allows you to get rid of the warehousing and order fulfilment completely. A wholesaler or manufacturer is accountable for both managing the inventory and taking care of logistics, allowing you to focus on your core business goals. You can read more about dropshipping [here](https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/). ### Use a Warehouse Management System A Warehouse Management System is a one-stop solution for all your warehousing woes. It is a software that controls and automates various warehouse operations, increasing the efficiency of your business. Shiprocket Fulfillment is an excellent warehousing solution for small sellers. If you are a seller processing 20+ orders in a day, you can benefit significantly with shiprocket fulfillment – an end-to-end warehousing and order fulfillment solution catered to connect you to multiple warehouses in several locations across India. With FBS, you can save freight costs by stocking your products near to your buyers, increasing the turn-around-time (TAT). Besides, you benefit with Shiprocket’s [lowest shipping charges](https://www.shiprocket.in/features/discounted-shipping-rates/) and proper order handling, ensuring your end-customers receive undamaged products on time. You can track your orders from a dedicated seller panel and enjoy a hassle-free experience. Regardless of operating on a small scale, [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is meant to simplify warehousing management and provide world-class logistics solutions for the optimal growth of your business. Instead of investing separately on a warehouse management system and shipping partner, get the best of both worlds with FBS. Click [here](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-fulfillment-by-shiprocket/) to know more and stay tuned for more useful updates. --- ## https://www.shiprocket.in/blog/social-selling-in-tier-2-and-tier-3-cities/ --- title: From Grassroots to Social Selling: How Shiprocket is Enabling Small Sellers in Tier 2 & Tier 3 Cities url: https://www.shiprocket.in/blog/social-selling-in-tier-2-and-tier-3-cities/ description: India is a developing nation with a plethora of resources and an undying zeal to innovate. Every city in India has hundreds of individuals who have brilliant ideas waiting to be explored. last_updated: 2023-11-02 source: webpage --- # From Grassroots to Social Selling: How Shiprocket is Enabling Small Sellers in Tier 2 & Tier 3 Cities India is a developing nation with a plethora of resources and an undying zeal to innovate. Every city in India has hundreds of individuals who have brilliant ideas waiting to be explored. While some are exceptionally talented artisans, and great with handicrafts, others have an experienced hand at weaving or stitching stunning designs. We are still finding the means to deliver these creations to everyone in the country and [across the world](https://www.shiprocket.in/global-shipping/). To bring this issue to a constructive solution, we have Shiprocket – India’s leading eCommerce shipping solution. Let’s see how Shiprocket is enabling these sellers and buyers for Bharat commerce in tier 2 & tier 3 cities. Beginning from marketplaces like Amazon and Flipkart to independent sellers on websites and social media, sellers are making efforts to penetrate deeper into the eCommerce market. With initiatives like Digital India and Startup India performing in full swing, more and more sellers are trying to dive into this untapped market. Furthermore, they are building a niche for their business. According to a [report by IBEF](https://www.ibef.org/download/e-commerce_report-feb-2019.pdf), India is the fastest-growing market for the eCommerce sector, with an expected growth of approximately 1,200 percent by 2026. Also, eCommerce is attracting sales from tier 2 and 3 cities where people may not have as much access to brands. As per the 2011 census, rural India has an approximate population of 906 million, out of which, around 194.07 million internet users as of September 2018. Therefore, with such immense internet penetration, eCommerce companies must take this as an opportunity and sell their items widely. *[Image: Internet users in India by IBEF]* As many eCommerce sellers are making this move, they require capable courier partners that have a reach in these areas. For a long time, only [India Post](https://www.shiprocket.in/blog/speed-post-courier/) has been able to provide that kind of range but with many restrictions. However, with the advent of courier aggregators and shipping solutions like Shiprocket, sellers now have an ample number of options to deliver these products via various modes. ## How are Women Contributing to this Scenario? As we know, the future is gender-neutral. Both men and women are moving shoulder to shoulder in terms of entrepreneurship and contribute immensely to growth. The eCommerce industry sees no less of a trend. According to Shiprocket, there are over 25% of women sellers retail in Fashion & Apparel, health and fitness products, jewelry and fashion accessories, home and lifestyle products, and food and groceries. A report by Statista states that around 13% of people buy groceries from an online store. With more women taking up this venture, we can take this trend forward to tier 2 and tier 3 cities. However, only 4% of these women sellers can carry out more than 5000 orders a month. Majorly, these women are only able to ship around 0-50 orders every month. This could be due to a lack of resources to promote their product or ship them on time. Hence, with contests like [Aarambh 2020](https://www.shiprocket.in/aarambh/) and 2021, Shiprocket is taking steps to ensure that women entrepreneurs take the leap of faith and make it big in the start-up industry. ## Understanding the Impact of Shiprocket on eCommerce Shipping in these cities Shiprocket works closely with over 17+ courier partners at rates starting from Rs. 23/500g to ensure that our clients can deliver to every nook and corner of the country. Along with this, we provide COD as a mode of payment to sellers. Moreover, our [Early COD](https://www.shiprocket.in/early-cod/) feature lets you receive your COD amount within 2 days rather than the 9 days wait. We have incorporated functions such as pickup escalations and multiple pickup addresses to ensure that your product is delivered on time. Here is what our Shiprocket data tells us in terms of shipping to tier 2 and tier 3 cities and promoting Bharat commerce among our sellers. - Around 50-70% of Shiprocket’s order contribution comes from small and medium sellers selling in tier 2 and 3 cities. The major channels used for selling are either [social media channels](https://www.shiprocket.in/blog/social-commerce-infographic/) like Facebook, Whatsapp, and Instagram or via their website. - The top-selling products in these cities are mobile covers, organic charcoal, Ayurvedic tablets, T-shirts, and sarees. - Shipments to Tier 2 cities have already shown a 10% growth YoY. This trend is expected to see a rise in the coming year. ## Final Thoughts With so many rich insights at our disposal, we can see that Bharat commerce is on an upward trend. Furthermore, shipping solutions like [Shiprocket](https://www.shiprocket.in) can help complete the end-to-end eCommerce process for these sellers. With tier 2 and tier 3 cities becoming an integral aspect of eCommerce business strategy, you must incorporate it too. --- ## https://www.shiprocket.in/blog/self-fulfillment-challenges/ --- title: 5 Common Self-Fulfillment Challenges Faced by eCommerce Entrepreneurs - Shiprocket url: https://www.shiprocket.in/blog/self-fulfillment-challenges/ description: Are you an eCommerce business owner who has just started off with their business? If yes, you must be finding ways to save money wherever possible to balance all facets of running the business successfully. last_updated: 2023-11-02 source: webpage --- # 5 Common Self-Fulfillment Challenges Faced by eCommerce Entrepreneurs Are you an eCommerce business owner who has just started off with their business? If yes, you must be finding ways to save money wherever possible to balance all facets of running the business successfully. Doing everything on your own, a.k.a DIY-ing may come across as the ideal way to cut down on costs and avoid the pressure of managing multiple resources. However, if you look at the bigger picture there are several challenges of doing it all by yourself. Let’s have a deeper look at these challenges- One of the most common examples is [eCommerce order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), that involves receiving orders, storing inventory, packing items and ultimately shipping them to the end customers. When you take up this entire process in-house, most commonly known as self-fulfillment, it can get extremely cumbersome. Just imagine packages lying around in your entire room and you taking care of everything starting from packaging to shipping. Sounds challenging, right? Let's begin by understanding self-fulfillment and what is included in this model. ## What is Self-Fulfillment? Self-fulfillment takes place when the seller or merchant takes up each step of the order fulfillment process internally, without the help of any third-party logistics provider. It’s common among eCommerce businesses that are just starting out to [manage inventory](https://www.shiprocket.in/blog/inventory-management-techniques/) and pack orders in their residence or place of work. Self-fulfillment at this stage takes up a lot of your time that could have been otherwise invested on acquiring more customers, preparing marketing strategies or developing a new product range. If you plan to take it a notch higher, then the DIY fulfillment model will include: - Purchasing a warehouse space - Looking for staff members for your warehouse - Buying the necessary equipment - Getting Warehouse Management Software licensed - Getting workers’ insurance - And many more The question is, do you really want to invest so much of your time and energy into [warehousing](https://www.shiprocket.in/blog/different-types-of-warehouses/), that can be done better by an expert in the field of order fulfillment processes? Here we will discuss a few of the common challenges faced by eCommerce business owners in self-fulfillment and why you should outsource it to an expert in the business. ## Self-Fulfillment Challenges ### Time-consuming & Higher Costs Once you receive an order, you need to make sure the products are packed properly so that there are rare chances of any kind of damage. Remember, your customer will never accept a tampered product or even a damaged cover. In addition to this, the package needs to be picked up in a timely manner otherwise it will arrive late at your customer’s [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/) address, making them wait longer than they want to. According to a report, 49% of customers say they are more likely to shop online if they receive their product either the same day or the next day. In such a situation where the customer’s priority needs to be maintained at the top, managing this process single-handedly can get really hectic, resulting in inefficiency. Moreover, running from a single warehouse will lead to higher shipping costs. For example, you want to ship your product to Kerala, but you are operating from Gurgaon. The shipping costs, in this case, will automatically be much higher as compared to shipping the product from a third party fulfillment center located near Kerala. ### Inefficient Order Fulfillment You are an eCommerce business owner whose key competency lies in making business strategies, solving problems, creating marketing plans and managing the growth of your business. If fulfillment is not your core business, you might not be aware of the best practices. When your entire order fulfillment process consists of manual, technical as well as redundant steps, it’s very common to make mistakes. As more and more orders keep rolling in, you repeat these errors. If you are shipping orders out from a single warehouse, your product reaches your customer late and you also have to pay higher [shipping cost](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) as the package has to travel across multiple shipping zones. Also, delays in order pick-ups are very common when you are fulfilling orders on your own, as you might not have a clear vision of the placements of the products in your warehouse. ### Customer Dissatisfaction When you opt for self-fulfillment, you tend to settle for the [lowest shipping rates](https://www.shiprocket.in/) you can get. Although it might seem to be the best option for you, it may not be the same for all of your customers. Let us take an example to understand this better. You’re based out of New Delhi and you need to ship a package to a customer who lives in Mumbai. Unless you opt for fast shipping, the package will take a longer time to reach the customer. When shipments take too long to get delivered to your customers, you may be harming your future business. Buyers, nowadays, expect Amazon Prime like-service where they can receive their order the same day or next day from the date of their purchase online. Slower delivery times fail to meet your customers’ expectations, resulting in lower chances of them converting into repeat customers. ### Limited Sales Opportunities Gone are the days when businesses used to operate from a single brick and mortar store. Nowadays, they function from multiple channels for sales and services and customers expect to transition between them to experience seamless shopping. Creating a user-friendly experience requires the right infrastructure to bring information together in one place from many different sources. Self-fulfillment makes it difficult for [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) sellers to stay flexible and keep customers happy. ### Lack of Inventory Visibility Having accurate inventory visibility can make a big difference in building customer relationships. Self-fulfillment may lack a reliable inventory management system. With a robust [end-to-end fulfillment solution](https://www.shiprocket.in/fulfillment/), it’s easy to keep track of the available items in the inventory, mark the ones that cannot be shipped, place orders to replenish supplies. The system can automatically handle the reduction in inventory, bringing down the available quantities each time an order for a product is placed by a customer. ## Final Say When you are on a tight budget and are just starting off your business, doing everything yourself may seem to be the best option for you. While self-fulfillment can look like a comparatively free process, there are several hidden costs you will not come across right at the start. Though they may appear to be really small, they should not be ignored while looking at the bigger picture and when calculating the total costs of [fulfillment](https://www.shiprocket.in/fulfillment/). At times, these small costs will add up to be more than the cost of outsourced fulfillment. Shiprocket Fulfillment is an end-to-end order fulfillment solution that will take care of everything starting from receiving orders to shipping it to your customer at a lightning speed, all for relatively lower costs. Check out all the details about Shiprocket Fulfillment [here](https://www.shiprocket.in/blog/fulfillment-by-shiprocket/). --- ## https://www.shiprocket.in/blog/reduce-ecommerce-logistics-costs-with-big-data-analytics/ --- title: How to Reduce Transportation Costs in eCommerce using Big Data Analytics? url: https://www.shiprocket.in/blog/reduce-ecommerce-logistics-costs-with-big-data-analytics/ description: Big Data is transforming numerous fields of business. It is helping industries recognize the needs of their target audience. Logistics is one of the revolutionizing areas that is benefitting through advanced data-driven technology. Read on to find out the use of Big Data analytics in freight transportation and how your eCommerce business can benefit from it. last_updated: 2023-11-02 source: webpage --- # How to Reduce Transportation Costs in eCommerce using Big Data Analytics? Big Data is transforming numerous fields of business. It is helping industries recognize the needs of their target audience. Logistics is one of the revolutionizing areas that is benefitting through advanced data-driven technology. Read on to find out the use of Big Data analytics in freight transportation and how your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) can benefit from it. ## What is Big Data Analytics? It is an intricate way of interpreting vast and varied sets of data for extracting meaningful information. It can be hidden patterns, undiscovered correlations, market trends, or buyer’s preferences that enable you to make well-informed business decisions. Bulk information is accumulated through devices such as mobiles, tablets, software, logs, RFID readers, remote sensing, etc. and analyzed for obtaining valuable information necessary for devising effective strategies for your business growth. Click [here](https://www.shiprocket.in/blog/big-data-analytics-for-ecommerce-supply-chain-management-scm/) to read more about Big Data Analytics. ## Use of Big Data Analytics in Reducing Transportation Costs The movement of goods from one place to another is complex and requires safe and efficient delivery. Big Data is impacting the overall operations of the logistics industry and helping businesses reduce their cost of transportation in the following ways: ### Route Optimization Every logistics service provider needs to ensure they are neither using excess resources nor underutilizing them. Be it putting too many vehicles on a single delivery route or fewer resources than needed; it impacts the [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) and adds to the expenses. Big data allows you to mitigate costs and save your money through efficient route optimization. By equipping sensors on your delivery trucks, accumulating the weather and the road maintenance data, and managing the fleet maintenance and personnel schedules, you can examine the data for identifying the existing trends and optimize your routes accordingly for maximum efficiency. Besides, route optimization benefits you significantly in the following ways: #### Save Cost of Fuel Selecting an optimal route for [delivering the shipments](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) saves the cost of fuel. Moreover, the regular analysis of historical data allows you to distinguish the likely changes that may occur in the fuel costs, allowing you to determine your freight budget accordingly. #### Reduce Vehicle Usage Optimal routes lessen the requirement for multiple resources, easing you with one of the primary obstacles of unavailability of sufficient vehicles for pick-ups and [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/) of shipments. ### Predictive Maintenance An unanticipated asset downtime can impact the supply chain in more than one way. Predictive maintenance allows you to identify failure patterns and anomalies through predictive algorithms for you to learn from those patterns for predicting future failures of machine components, so they can be replaced before they even fail. It helps keep unwarranted costs at bay and amend the efficiency of the supply chain. ### Forecasting Future Disruptions Through data analytics, you can foresee the likely future disruptions in the form of bad weather, or geopolitical stability before they happen and proactively manage your transportation operations. It enables you to steer clear of the possible delays, particularly, during the [last-mile delivery](https://www.shiprocket.in/blog/how-to-increase-last-mile-delivery-success-rate/) for maintaining fulfillment of the end-customers. ## Conclusion It’s apparent that for freight logistics, Big Data analytics is the solution to opening new doors of cost-savings and efficiency. If you want to reduce transportation costs and maximize your delivery efficiency, you need to start relying on data-backed solutions to transform your business from human-driven to a data-driven organisation. Stay tuned to **Shiprocket** for more useful blogs and updates. --- ## https://www.shiprocket.in/blog/d2c-ecommerce-with-shiprocket/ --- title: How Shiprocket is Helping Women Entrepreneurs Create the Next Gen D2C Brands url: https://www.shiprocket.in/blog/d2c-ecommerce-with-shiprocket/ description: Digital brands in India are on a roll. The market is growing at an unprecedented rate, with investment policies working in favor of businesses. A segment of this eCommerce market is Direct-to-Consumer. Social media and DIY websites have made it easy to access a wide audience and sell without a middleman. Shipping solutions like Shiprocket give these models the extra push they require to deliver their products successfully to their buyers. Let’s have a look at the D2C market in India and how Shiprocket is helping these brands. last_updated: 2023-11-24 source: webpage --- # How Shiprocket is Helping Women Entrepreneurs Create the Next Gen D2C Brands Digital brands in India are on a roll. The market is growing at an unprecedented rate, with investment policies working in favor of businesses. A segment of this eCommerce market is Direct-to-Consumer. Social media and DIY websites have made it easy to access a wide audience and sell without a middleman. Shipping solutions like [Shiprocket](https://www.shiprocket.in) give these models the extra push they require to deliver their products successfully to their buyers. Let’s have a look at the D2C market in India and how Shiprocket is helping these brands. ## What is Direct-to-Consumer eCommerce? Direct-to-Consumer eCommerce is a model for sellers to directly reach out to buyers and sell them their products without the inclusion of a retailer or middleman. Most SMEs today are adopting this strategy to reduce costs and reach out to as many people possible with the help of digital brands. According to a [report](https://www.emarketer.com/content/india-s-ecommerce-market-continues-to-surge) by emarketeer, India’s eCommerce sector will be worth $71.94 billion by 2022. Today, there are several brands online from whom you can directly make purchases. The flag bearer for these is women entrepreneurs. Moreover, as most of the young audience (popularly regarded as Gen Z) is active on all social platforms, starting an eCommerce business is no longer a difficult task. With social selling from channels like Facebook groups, Instagram pages, or Whatsapp business, women are now running their business from the comfort of their homes. However, no D2C business is complete without the actual order fulfillment. Be it any form of eCommerce, you will need to deliver orders seamlessly for retaining your clients and providing them an excellent shopping experience. Order fulfillment solutions like Shiprocket provide [D2C sellers](https://www.shiprocket.in/blog/direct-to-consumer-model-d2c/) with an all-round platform to process incoming orders from one platform and ship them to the entire country from the comfort of their homes. Let’s have a closer look at how Shiprocket is adding value to these women-led eCommerce brands. ## How Shiprocket is Contributing to the Growth of These D2C Brands Shiprocket provides an all-round eCommerce shipping solution that helps with the majority of your fulfillment process. Starting with processing, sellers can integrate their website or marketplace with the platform and sync all incoming orders on the panel. Following this integration, Shiprocket offers the choice of [17+ courier partners](https://www.shiprocket.in/carrier-integrations/). Hence, sellers sitting in Chhattisgarh can choose the partner that works best for their pin code with no limitation whatsoever. Moreover, there is no minimum order requirement. So, if a seller wants to ship only 4 orders a month, they can do so conveniently. Mrs. Monalisa Bose is an eCommerce entrepreneur who sells Fabrics sourced from Gujarat and Maharashtra. At times, she ships as low as 3-4 orders a month owing to business requirements. It was a significant roadblock for her when shipping with courier partners. But with Shiprocket, she is now shipping without any restriction. Let’s have a look at her journey. *[Image: ]* As of 2019, Shiprocket had 25% women sellers, wherein they contributed to over 30% of the total order count. 39% of these women sellers sold their products through [social media](https://www.shiprocket.in/blog/social-commerce-infographic/) channels like Facebook, Instagram, and Whatsapp. Here are the thoughts of another social seller, Ms. Alee Song, who is associated with Shiprocket. *[Image: ]* With a user-friendly platform at your disposal, you can make [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment-solution-for-ecommerce-business/) an easy task. Furthermore, incorporating ecommerce and its operations into your day-to-day operations and reaching directly to your customers, as these skilled women, is no more challenging. *[Image: ]* ## Aarambh 2020 – Moving Beyond Along with facilitating D2C operations for over 1 lakh sellers across the country, Shiprocket is also going a mile ahead to promote women entrepreneurs to take up their passion and run it successfully as a business. With a model business competition, we are giving 10 passionate women a chance to pitch their business idea to an experienced jury consisting of business experts and earn funding of up to Rs. 3 lakh. ## Final Thoughts From providing a feature-rich platform to sellers to promoting D2C women entrepreneurs follow their passion, we are leaving no stone unturned in giving [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) the support they require. With influential women entrepreneurs, we can lead the way for successful eCommerce businesses in the country. --- ## https://www.shiprocket.in/blog/how-shiprocket-enabled-ecommerce-business-the-witty-kart-to-run-successfully/ --- title: How Shiprocket Enabled an eCommerce Business ‘The Witty Kart’ to Run Successfully? url: https://www.shiprocket.in/blog/how-shiprocket-enabled-ecommerce-business-the-witty-kart-to-run-successfully/ description: An average 9-to-5 job is not fulfilling for many. People struggle with corporate culture and find it challenging to adapt. They can neither accept not having the final say in critical business decisions, nor can they work freely with superiors looking over their shoulders. Such individuals love to work independently and have a burning desire to make a significant achievement in their life which transcends the reality of merely being an employee. last_updated: 2023-11-24 source: webpage --- # How Shiprocket Enabled an eCommerce Business ‘The Witty Kart’ to Run Successfully? An average 9-to-5 job is not fulfilling for many. People struggle with corporate culture and find it challenging to adapt. They can neither accept not having the final say in critical business decisions, nor can they work freely with superiors looking over their shoulders. Such individuals love to work independently and have a burning desire to make a significant achievement in their life which transcends the reality of merely being an employee. Our seller today is one such maverick from the city of dreams, aka Mumbai, who could not imagine himself on a desk job. Read on to find out how Ankit Kapopara, the owner of the eCommerce website ‘The Witty Cart,’ fulfilled his dreams with [Shiprocket’s](https://www.shiprocket.in/features/) powerful shipping solution. ## What made you start your business? **Ankit:** I always wanted to run a business of my own. It was four years ago when I set up ‘The Witty Cart.’ I was never the kind of person who could work for someone else. Becoming my own boss was the only way for me to work both happily and productively. ## How did you come across Shiprocket? **Ankit:** It was a sponsored ad that I saw on Facebook, which made me aware of Shiprocket. ## Why did you start using Shiprocket? **Ankit:** First of all, the ad was brilliant! I loved the features which were endorsed in that video. Secondly, at that time, I was using *FedEx* for shipping my packages. Though the services were excellent, they did not cater to most of the pin-codes. My business demanded delivery of the shipments to both remote and accessible regions. Shiprocket perfectly matched my requirements. The integration of more than [17 leading courier partners](https://www.shiprocket.in/carrier-integrations/), including FedEx, resolved one of my major issues. Consequently, I resorted to your company. *[Image: The Witty Cart Seller Case Study]* ## What do you like the most about Shiprocket? **Ankit:** I think yours is a very user-friendly platform. There is no rocket science behind it. Anyone can use your product for their shipping needs and get the job done. Besides, the integration of multiple courier partners entices me the most. The serviceability of 26,000+ pin-codes across India is brilliant. As a seller, it satisfies me that there is no place where I cannot ship my products. ## Have you seen an Increase in the Volume of Shipments? **Ankit:** Yes. I get nearly 40 new orders every month. ## Has Shiprocket enhanced the Shipping Process? **Ankit:** Considerably. It is a result of the error-free [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) that I am getting new orders every month. Moreover, there are regular product improvements to compensate for a user-friendly but fairly basic app interface. Belonging to a technical background, this is my only gripe with Shiprocket. ## Have you used the Post-Ship feature? **Ankit:** No, I have not. ## Will you recommend Shiprocket to others? **Ankit:** Yes, absolutely. Shiprocket is an easy to use platform which makes shipping effortless and should appeal to a majority of sellers who are not tech-savvy. Besides, the facility of availing multiple courier partners on a single platform is spectacular. There is more to Shiprocket that meets the eye. While the availability of all the best courier partners under one platform is suitable for greater efficiency, there is more that is yet to be explored by our satisfied sellers. Be it *Post-ship, early [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) remittance*, or *Insurance cover* – **Shiprocket** provides its users with a plethora of advantageous features that are helpful in the growth of their eCommerce business. Register with us today and join our extended family of over 30,000 delighted sellers. Happy Shipping! --- ## https://www.shiprocket.in/blog/tips-to-choose-the-right-fulfillment-centre-location/ --- title: Things to Consider Before Choosing the Location of a Fulfillment Centre url: https://www.shiprocket.in/blog/tips-to-choose-the-right-fulfillment-centre-location/ description: Determining the right location for your fulfillment center is directly related to retaining your customers or losing them. last_updated: 2023-11-02 source: webpage --- # Things to Consider Before Choosing the Location of a Fulfillment Centre Determining the right location for your fulfillment center is directly related to retaining your customers or losing them. There are several questions you should ask when evaluating the potential of a fulfillment center, one being the location. The location of a fulfillment center has a significant impact on shipping costs and can either become a barrier to your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) or can help increase its scalability. There are many factors you must keep in mind while determining the right location. Be it product origin, accessibility to highways, or the future expansion plans of your business. Failure to consider these factors can delay your product delivery to customers, ultimately leading to customer dissatisfaction. Read on to know some helpful tips to choose a fulfillment center that will facilitate high accuracy in order processing, speed, and fulfillment costs. *[Image: ]* ## Determine Where Your Customers are Located An essential factor in choosing the location of a fulfillment center comes down to the location of your customers. It is because all courier companies calculate shipping costs in terms of shipping zones. Shipping zones are a crucial aspect of logistics and order fulfillment, as it has a significant impact on [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/), delivery time, and shipping efficiency. Each courier company defines its [shipping zones](https://www.shiprocket.in/blog/shipping-zones-india-explained/) based upon various factors such as distance between the pickup and destination, regional taxes, etc. These are geographical areas carriers ship to, that measure the distance a package travels from the point of origin to the destination. The less distance a package travels, the quicker it gets delivered to your customers, and the less money you will have to pay for shipping. Nowadays, customers crave speedy delivery of their orders. Being near the majority of your customers, or being located near major hubs that can reach large volumes of customers will ensure they receive their orders as fast as possible. ## Do You Need Single Location or Multiple Locations for Your Fulfillment Center? If you’re just getting started with your business, opting for a single location for your fulfillment center might make sense. Though, as your business grows, you may need to expand and send your inventory to other strategically located fulfillment centers. Splitting your inventory across multiple locations of a fulfillment center has several benefits, the most important being that your buyers can expect [next-day delivery](https://www.shiprocket.in/blog/fastest-courier-services-in-india/). Moreover, you can choose to send only selected SKUs to selected locations, and if one fulfillment center runs out of stock, you will still have the others to serve as backups. Distributing inventory across fulfillment centers doesn’t mean using multiple fulfillment centers. Choosing a single fulfillment center with multiple locations will help unify systems, technologies, and communication. It helps ensure greater accuracy, transparency, and consistency in service. ## Select a Location Close to Major Highways and Shipping Hubs Choosing a location of your fulfillment center that is close to the major states and shipping hubs is an absolute must to grow your business successfully. Nearly every product received by your customer will move by trucks. Hence it is essential to select a fulfillment center location that is easily accessible to major highways. It will enable your shipping partner to get your products to the customers on time. ## How Shiprocket Fulfillment Can Help you Reach your Customer Fast [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is a unique offering by Shiprocket, which is going to provide end-to-end order fulfillment solutions to brands and sellers selling directly to customers either through their website, social circles, and so on. Typically, eCommerce businesses attract demand from all across the country. Besides, in today’s fast-paced life, customers want their products to be delivered on their doorstep in not more than 48 hrs. In such cases, operating from a single [warehouse](https://www.shiprocket.in/blog/top-warehouse-challenges/) will cause a delay in delivery, which in turn leads to dissatisfied customers. *[Image: ]* For example, Rahul has an eCommerce store in Delhi and operates from a warehouse located in Gurgaon. He receives an order from Mysore and starts processing the order. Considering the distance from where (Gurgaon) the order is processed to the customer’s residence (Mysore), it took 4 days for the order to get delivered. The outcome is a dissatisfied customer, who wanted his order to be delivered within 2 days but instead received it in 4 days. *[Image: ]* With Shiprocket Fulfillment’s strategically located fulfillment centers, you can stock your products near to your buyer’s location, which will lead to [fast delivery](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) to customers. If your customers are like most consumers, they want a fast turnaround after they check out online. If you want to succeed, you need to make customer preferences a priority and choose the location of your fulfillment center wisely. *[Image: ]* --- ## https://www.shiprocket.in/blog/b2c-ecommerce/ --- title: B2C eCommerce: Beginner’s Guide to Building a B2C Strategy url: https://www.shiprocket.in/blog/b2c-ecommerce/ description: B2C eCommerce is one of the most popular business models. Let’s understand B2C eCommerce in detail and how it can help your business grow. last_updated: 2023-11-29 source: webpage --- # B2C eCommerce: Beginner’s Guide to Building a B2C Strategy Back in 1992, when the internet had just started gaining popularity, Charles M. Stack got the idea of creating an online book store called Book Stacks Unlimited. That’s how B2C eCommerce was born. With the widespread use of PCs and the World Wide Web, significant marketplaces like Amazon & eBay started emerging. It eventually led to the popularity of the B2C business model, which involves selling directly to customers through the internet. Let’s understand B2C eCommerce in detail and how it can help your business grow by leaps and bounds. *[Image: Advantages of the B2C eCommerce model]* ## What Is B2C eCommerce? B2C eCommerce, also known as business-to-customer eCommerce, refers to a business model in which goods or services are exchanged over the internet directly between businesses and end customers. The transactions can happen on a website, a [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/), or a social media channel. B2C eCommerce is one of the most popular business models and is increasingly adopted by sellers worldwide. A good reason why it helps most brands bloom is that in an online approach, the business process is much more simplified. Furthermore, it’s quite more accessible for buyers as well as sellers. *[Image: The B2C eCommerce model and its advantages for your business]* ## What Benefits Does B2C eCommerce Bring? ### More Profits In a B2C eCommerce model, you can save the additional costs of infrastructure, electricity, staffing, etc. It helps you lower your operational costs considerably. You can easily manage inventory and warehousing with lesser people and resources. Also, you’re able to broaden your reach at a lower marketing cost. This gives you ample scope to increase your profit margins. ### Direct Communication B2C eCommerce business model lets you communicate with your buyers in a highly personalised way through emails, SMS, and push notifications. You can track results actively and also see which communication method works best for you. This way, you can convert a more significant number of visitors coming to your eCommerce website or social channel. ### Broader Reach Since more people are active on [social media](https://www.shiprocket.in/blog/5-killer-ways-to-sell-on-social-media/), it is easier than ever to reach almost everyone’s mobile screen. This makes B2C eCommerce far better as compared to newspaper ads and billboard hoardings. A person who is viewing an advertisement for your store or any product can reach you with just a click and complete their purchase within seconds. ### Better Accessibility B2C eCommerce allows your buyers to purchase from anywhere at any time of the day. This way, you can move beyond the timing barrier and operate 24*7. ## How Different are B2C and B2B eCommerce? Usually, there is confusion between the two terms B2C eCommerce and B2B eCommerce. Even though both are eCommerce models, the way they operate and the target audience for which the business is done are separate. Here’s a brief comparison: | Point of comparison | B2C | B2B | |---------------------|-------------------------|---------------------------------------| | Full form | Business-to-Customer | Business-to-Business | | Target audience | End customers | Businesses | | Buyer’s intent | Personal utilisation | Large scale utilisation for business | | Lead pool | Large & broad | Small and targeted | | Length of the business relationship | Brief; ends when a purchase is completed | Long term association with a product or service may be offered | | Business approach | Product-driven | Relationship-driven | [Learn about B2B eCommerce and the best practices for your B2B business](https://www.shiprocket.in/blog/b2b-ecommerce-best-practices/) ## Best Practices for Lasting Success For your B2C eCommerce business to thrive, consider these best practices that are followed industry-wide: ### Personalisation Personalisation is essential if you want to give your buyers an unparalleled shopping experience. Some personalisation strategies include product recommendations in the form of best-selling and complementary products. Also, your B2C eCommerce store can consist of location-specific offers for your online buyers. ### Attractive Imagery Product images are real game-changers when it comes to purchasing decisions. If your product does not look good enough or is true to the description in the photographs, it will not compel the buyer to make a purchase. Hence, always ensure your pictures are authentic and high-quality. ### Informative Descriptions Product descriptions act as the sales pitch for your product. So they must contain all necessary information such as the name, model, price, colour, special instructions, etc. Along with this, you can also make your product descriptions catchy by including reviews, real-time purchase data, etc. [Read more about product descriptions](https://www.shiprocket.in/blog/product-descriptions/) ### Short User Journey Usually, when customers come to your B2C eCommerce website with an intent to shop, they don’t like to be distracted by offers and additional features. Therefore, make sure that your customers have a smooth journey from the product page until the final payment. After adding the product to their cart, no additional offers or promotions must be shown to them. ### No Hidden Costs Most companies tend to show additional packaging and shipping costs or taxes on the checkout page. The buyer might be lured to your product page looking at the cheap product prices, but after looking at the final cost of the product, which includes hidden costs, they will abandon their cart with a bitter experience. Therefore, include all such costs in the product pricing itself. If you have any extra charges, display them on the product page itself. ### Free or Flat Rate Shipping Today, we’re witnessing a trend of free shipping. Most B2C eCommerce businesses cut down on additional expenses and their profits to provide their customers with the benefit of the best prices. You can also opt for these by working with shipping solutions like [Shiprocket](https://www.shiprocket.in). It helps you ship at rates starting from Rs. 20/500gms. This way, you do not have to worry about losing out on profits. Also, you can easily cover losing out on any margins. ### One-Day or Two-Day Delivery Fast delivery is what drives the market today. Businesses spend tons on branding, whereas buyers have different priorities these days. If you can provide a one-day or two-day delivery, the buyer will choose your product even if the price is on the higher side. Thus, associate with partners who give you an end-to-end fulfillment solution, like Shiprocket Fulfillment, to ensure [faster delivery of your product](https://www.shiprocket.in/blog/fastest-courier-services-in-india/). ### Buyer Engagement The most crucial aspect of any B2C eCommerce business is the retention of customers and their loyalty to your brand. To achieve this, you will need to engage with the buyer using strategic emails talking about product offers, additional schemes, benefits, educational content, etc. Moreover, you can also share these in the form of push notifications. Be sure that you do not spam the user, as that can lead to a negative experience. ### Product Page Optimisation Your product pages must have a fast loading speed and engaging user experience, and the content must be carefully placed. Along with this, there must be compelling CTAs to ensure that the buyer clicks on them and continues the purchase and successfully completes it. If your product page is cluttered with ads, offers, and irrelevant information, your product will get lost among the crowd. Therefore, optimise your product page for the best results. ### Quality Customer Support Your support team is the face of your business. Train them to have complete product knowledge so that they can guide the consumer properly and provide them with relevant solutions. You can deploy a [customer support platform](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/) to make work more accessible. Furthermore, include help docs to ensure maximum information is shared with the consumer in the form of blogs and help pages. This will reduce the pressure on your support team, and they will perform much better. ## B2C eCommerce Marketing: Key Elements No business can be successful if they don’t have a well-drafted and carefully executed [marketing plan](https://www.shiprocket.in/blog/7-steps-to-ecommerce-marketing-strategy/). The same goes for a B2C eCommerce business as well. Since your target audience is a large group of individuals, you must include strategies to educate your buyers as well as sell them the product. A clear funda these days is that you don’t sell the product to your buyer; instead, you sell the solution. Hence, draft your campaigns accordingly. Here are a few ways that can help you get started: #### Content Marketing Write content in the form of blogs, eBooks, and whitepapers, and educate your buyers about the industry and how your product can be the best option for them. Dig deep into conversations on forums like Quora and engage with your buyers on a micro-level. #### Emails Emails are a great way to reach your buyers. You can send offers and promotional content to ensure they keep returning to your store. Also, if they are returning customers, you can send them curated content that best suits their needs. #### Social Media Marketing Your social media speaks for your B2C eCommerce business. So ensure you get authentic and helpful [product reviews](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) on your social channel. Understand where your audience is most active and share relevant content on that platform. Answer queries on social media and build a connection with your buyers. #### Paid Marketing Google and Facebook ads can help you reach millions on the internet. They are a fast way of reaching out and delivering the message to your buyers. Incorporate them into your strategy for more rapid and quality results. #### Influencer Marketing Influencers are the new celebrities. If you can get influencers to promote your product among their followers, you can get quality leads. People trust influencers with their research and find them to be more reliable than celebrities. Hence, do try and collaborate with as many as you can. [Here are some eCommerce marketing strategies that you can experiment with](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) ## Final Thoughts B2C eCommerce is gaining a lot of traction in the current eCommerce scenario. The lines between B2B and B2C eCommerce are blurring, and we are moving towards a more unified shopping experience. Therefore, it is time to up your game and get started with B2C eCommerce for your [business venture](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). --- ## https://www.shiprocket.in/blog/climate-controlled-warehousing/ --- title: Climate-Controlled Warehousing: Why do you Need it? - Shiprocket url: https://www.shiprocket.in/blog/climate-controlled-warehousing/ description: If you’re an eCommerce business that sells temperature-sensitive products, finding the right storage space or warehouse can be a challenging task. Fortunately, there are third-party logistics companies that offer temperature-controlled warehousing services. These temperature-controlled warehouses keep inventory safe from extreme temperature conditions and humidity before it gets shipped to the customer’s residence. last_updated: 2023-11-02 source: webpage --- # A-Z of Climate-Controlled Warehousing: Why do you Need it for your eCommerce Business If you’re an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) that sells temperature-sensitive products, finding the right storage space or warehouse can be a challenging task. Fortunately, there are third-party logistics companies that offer temperature-controlled warehousing services. These temperature-controlled warehouses keep inventory safe from extreme temperature conditions and humidity before it gets shipped to the customer’s residence. Let us take a look at a few pointers to consider when selling temperature-sensitive items and what to look for in temperature-controlled warehousing/storage. *[Image: ]* ## What is climate-controlled Warehousing? So, what does temperature-controlled storage or climate-controlled storage mean? It’s a storage area where the temperature and humidity are or can be carefully controlled, or set to remain within certain parameters so that these factors are consistent all the time. The temperature range can vary depending on the fulfillment provider and the location of the center. This kind of storage is ideal for products that may not require refrigeration, but are still sensitive to fluctuations in temperatures. Exposure of these kinds of products to extreme temperatures may result in reduced shelf life, spoilage, or permanent damage. ## **Types of Products that Need Temperature-controlled Warehousing** At times, it can be hard for you to figure out whether the product you’re [selling](https://www.shiprocket.in/blog/online-selling-process/) needs temperature-controlled warehousing or not. There are certain products that may also require a temperature range above or below room temperature. Before opting for a temperature-controlled warehousing system, you must fully understand what your products are made of and the storage conditions they require. Here are some of the most common products that require temperature-controlled warehousing: ### **Food and Beverage** The food and beverage industry is one of the biggest industries in the world and they are heavily dependent on climate-controlled storage. Food and beverage products that don’t require refrigeration are not necessarily immune to other temperatures (for e.g., chocolates can melt in hot temperatures and liquids can freeze in cold temperatures). If [perishable](https://www.shiprocket.in/blog/how-to-ship-food-and-other-perishable-items/) at all, non-refrigerated products are still prone to shelf-life reduction or can get spoilt if exposed to extreme hot and cold temperatures. Understanding each ingredient found in your product and how it will respond to certain temperatures will help you decide what type of environment it needs to be stored in. Notably, it is crucial to deliver the food and beverage products to the consumers in consumable form only. ### **Supplements** Depending on the ingredients, most health vitamins and supplements have a storage life of up to two years. But storing supplements in higher temperatures or in an environment with high levels of humidity can shorten their shelf life down to less than six months, which causes the product to go bad in advance of its initial expiration date. ### **Makeup Products** There are certain makeup [products](https://www.shiprocket.in/blog/best-selling-products-for-ecommerce/) that last longer if stored at a comfortable, ambient temperature. The shelf life of makeup can vary depending on the cosmetics type. For instance, some mascara can last up to three years while lipsticks can last up to five. However, if makeup is stored in a hot environment for too long, especially solid lipsticks that are prone to melting, it may cause irreversible damage to the products. ### **Electronics and medical devices** You must have noticed that your smartphone’s battery drains faster when exposed to extreme cold. Electronics and medical devices can be sensitive to extreme temperatures. Some medical devices also require colder temperatures to keep them sterile. ## **Services Offered by a Temperature-controlled storage** There are fulfillment providers that offer temperature-controlled warehousing, and also additionally offer inventory management and order fulfillment services that can help prevent damage or spoilage of temperature-sensitive products. Shiprocket Fulfillment is an end-to-end fulfillment solution that is handled by experts in the field of warehousing. It provides services starting right from picking up your product to shipping the package absolutely damage-free to your end-customer. Check out all about Shiprocket Fulfillment [here](https://www.shiprocket.in/fulfillment/). Now let us look at the three services worth considering when choosing a temperature-controlled storage for your business: ### Maintaining Internal Temperature The primary service of a temperature-controlled warehouse is storing products in an environment that maintains a consistent temperature. The warehouse is heated or cooled depending on the outdoor temperature, which guarantees protection from fluctuating temperatures that could cause product damage. For example, a [warehouse](https://fulfillment.shiprocket.in/) in Jodhpur in the summer or a warehouse in Dehradun in the winter would not be ideal for temperature-sensitive products unless their internal temperatures were maintained with temperature control. ### Climate Control The terms ‘temperature control’ and ‘climate control’ are often used interchangeably, but there is a key difference worth noting. ‘Temperature control’ refers to maintaining a consistent temperature range, while ‘climate control’ refers to maintaining a consistent temperature *and* controlling humidity levels inside. Although many warehouses provide both services, if your product requires protection from moisture and high humidity levels, then be sure to ask specifically about climate control capabilities. ### FIFO (First In, First Out) Making sure [inventory](https://www.shiprocket.in/blog/left-over-inventory/) isn’t stored for too long can help prevent products from being exposed to ongoing temperature changes, damage, or being shipped out beyond their expiration date. ‘First-in, first-out’ (FIFO) is an inventory management method that makes sure the inventory that’s been on the shelves the longest gets shipped out before inventory that’s arrived more recently. Along with temperature controlling, many 3PLs follow the FIFO approach to make sure the oldest products are being shipped out first. *[Image: ]* ## 3 Things to Consider When Shipping Temperature-sensitive Products Storing your products in a temperature-controlled warehouse is one thing, but what about shipping them to your customer’s address? Here are three things to consider when shipping temperature-sensitive products. ### Choose Appropriate Packaging To maintain a consistent temperature during the shipping process, you may want to consider insulated [packaging options](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) that will help protect your shipments from getting too hot or too cold while in transit. Two common types of products that may require insulated packaging are perishable food items and pharmaceutical products that may be harmful if delivered spoiled. ### Fast Shipping Some 3PLs also offer affordable, fast shipping options. Many eCommerce businesses that sell temperature-sensitive products benefit highly from fast shipping options. Not only does it keep customers happy, but it can significantly reduce the time a package spends in transit, which ultimately helps prevent products from extended exposure to fluctuating temperatures. ## Shiprocket Fulfillment: The Perfect eCommerce Fulfillment Solution for your Business [Shiprocket Fulfillment](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-fulfillment-by-shiprocket/) is a tech-enabled fulfillment solution that offers you technologically advanced warehouses to store all your products. We also offer affordable next-day delivery options that allow orders to be shipped quickly to their destination. *[Image: ]* --- ## https://www.shiprocket.in/blog/b2b-fulfilment-vs-b2c-order-fulfilment/ --- title: Know The Difference Between B2B And B2C Order Fulfillment url: https://www.shiprocket.in/blog/b2b-fulfilment-vs-b2c-order-fulfilment/ description: B2B and B2C fulfillment play a significant role in the economy. There are differences in how they operate and help businesses grow. last_updated: 2023-11-29 source: webpage --- # Know The Difference Between B2B And B2C Order Fulfillment B2B and B2C fulfillment play a major role in the growth of an economy. These two terms can often be confusing for anyone new in the business world or for someone who may have only heard of distributors, logistics, and support services. There are many clear differences between these two operations, and each work in their own unique way to help businesses grow. Let us discuss in detail both the processes of B2B and B2C [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) and understand the differences between the two. *[Image: B2B vs B2C Fulfillment]* ## What is B2B Order Fulfillment? B2B or business-to-business fulfillment services focus solely on order fulfillment between two business entities. The services manage bulk orders to supply products or goods to the recipient’s business. The services help businesses stock up on goods in advance so that they can function for weeks or months. Such order fulfillment services ensure businesses can resell their items to consumers whenever those items are in demand. [B2B fulfillment services](https://www.shiprocket.in/blog/shiprocket-fulfillment/) focus on providing fast and reliable delivery. They are required to follow complex procedures in their warehousing operations while they also play a crucial role in the company’s ability to meet their orders in time. A number of large stores require B2B fulfillment centers to comply with Electronic Data Interchange (EID) as well as barcode labels and invoices. This makes B2B fulfillment a complicated system that requires an experienced workforce to handle such technologies and quality management systems. ShipBox, Simpl Fulfillment, ShipMonk, Easyship, Fulfillment by Amazon, and FedEx Fulfillment are some of the major players in B2B fulfillment. ## What is B2C Order Fulfillment? B2C fulfillment services deal directly with the customer as compared to B2B services where they deal directly with the business. This makes B2C fulfillment service a lot less complex than large-scale bulk orders that are the foundation of B2B services. There is more emphasis on [customer satisfaction](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) and quality service when it comes to B2C services. People dealing with B2C order fulfillment focus more on customer experience and the delivery process as compared to B2B services. The focus of B2C fulfillment services is to ensure that the end customer is happy with the product and the delivery service. Businesses can offer options such as free shipping, expedited same-day shipping, or next-day delivery to customers to get the products to them faster and keep them informed with tracking pages. These companies need to make a good impression on customers to keep them coming back for more purchases in the future. Driver Logistics, Shipway, Logistics Terminal, and Shiprocket are some of the top B2C fulfilment players in India. ## Differences Between B2B and B2C Order Fulfillment There are three stages in an order fulfillment process – **Pre-purchase, Purchase, and Post-purchase**. There are differences how B2B and B2C [fulfillment](https://www.shiprocket.in/fulfillment/) services function in each of these stages. ### Pre-Purchase Stage - **Price of Products:** Pricing in B2B is more complicated because the same product is available at different price points for each customer depending on their order type, order quantity, purchase commitments, payment terms, etc. Prices in B2C are more standardized compared to B2B. - **Sales Assistance:** There is very little, if at all, sales assistance in the B2C process. Whereas, B2B is more complex and requires assistance at multiple levels. In B2B, the relationship is long-term and the order quantity is significantly larger than B2C companies. - **Revenue Received:** B2B deals with large volume of orders, which may also include raw materials. Compared to it, B2C fulfillment consists of a comparatively smaller order volume, like personal appliances or electronic items. Therefore, B2B orders are recurring and can be costlier, while B2C orders can cost less and mostly be one-time purchases. - **Product Price:** The prices of the B2B orders change as per the needs of the end-consumer, i.e., another business. This generally depends on the order size, relationship or contract between both the parties, frequency of orders, and payment terms. Often, a brand selling its products to a retail business can set a wholesale price at 30-50% of the retail price. Thus, the retailer can buy in bulk and market the product himself. However, with B2C, orders are straightforward and the price is generally per unit as set by the product brand. *[Image: Ultimate guide to order fulfillment]* ### Purchase Stage - **Buying decision:** Businesses do a lot of research and planning before agreeing on a B2B contract, and substantial effort is made to keep emotion and personal feelings out of the buying decision. In contrast, a B2C purchase requires less planning while the buying decision is mostly based on personal preferences. - **Sales process:** B2B transactions are negotiated with several suppliers and [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/) depending on the needs and financial decisions of a company. For instance, a bakery has to compare the prices of flour, sugar, and milk from different sources and come up with the most cost-effective and reliable supplier. In B2C purchases, customers have the option to choose from which bakery they want to buy bread. - **Order size and number of transactions:** [B2B shipments](https://rocketbox.in/blog/b2b-shipment-needs/) occur on a large-scale, where items are ordered in bulk multiple times in a year depending on the needs and requirements of the receiving business. A B2C purchase generally involves lighter deliveries and a single transaction. - **Payments:** B2B payment schemes involve procurement of materials on credit. For instance, when a business orders raw wood from its supplier, it will receive an invoice along with the ordered goods which detail the amount owed and the terms and conditions of the transaction. However, a B2C transaction is pretty straightforward, where the customer will order a wooden chair from an eCommerce site and pay at their doorstep when they receive the delivery. ### Post-Purchase Stage - **Order fulfillment and shipping methods:** As B2B transactions involve large shipments, the [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) service and shipping systems used are very different. They cost much more, take longer time to reach the destination, and may require sophisticated handling equipment when loaded on specialized trucks or ships. B2C order fulfillment offers low-cost which arrives within a week of order placement – sometimes on the same day. - **Relationship with the end customer:** Business to business relations is essential in B2B order fulfillment, while B2C services focus on [customer satisfaction](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/). - **Handling returns:** B2B order fulfillment companies handle large order sizes, and their contracts describe obligations and processes for managing returns and losses. Third-party insurance companies may also be involved to minimize the impact of risk on each company. On the other hand, B2C transactions involve clear return and refund policies possible in the retail market. ## Conclusion Depending on the type of business you’re running, you may have to deal with B2B order fulfillment, B2C order fulfillment, or both. Hopefully, you now have a better understanding of what to expect at different stages of service consumption and can make an informed decision before opting for your [fulfillment](https://fulfillment.shiprocket.in/) service. --- ## https://www.shiprocket.in/blog/hub-and-spoke-model-fulfilment/ --- title: The Hub & Spoke Fulfilment Model: Is it the Right Approach for your eCommerce Business? url: https://www.shiprocket.in/blog/hub-and-spoke-model-fulfilment/ description: In the past, the Indian logistics and distribution industry was guided by the principles of point-to-point or direct-route operations. Transportation networks were comparatively unorganized than the present day. With the advancement of technology, the logistics industry has found faster and more efficient shipping freight, one of them being the hub and spoke model of logistics. last_updated: 2023-11-02 source: webpage --- # The Hub & Spoke Fulfilment Model: Is it the Right Approach for your eCommerce Business? In the past, the Indian logistics and distribution industry was guided by the principles of point-to-point or direct-route operations. Transportation networks were comparatively unorganized than the present day. With the advancement of technology, the logistics industry has found faster and more efficient [shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) freight, one of them being the hub and spoke model of logistics. *[Image: ]* ## What is the Hub and Spoke Fulfilment Model? The hub and spoke model is a system that simplifies a network of routes. It is extensively used in commercial aviation for both passengers and freight. Delta Airlines came up with this method in 1955, but in the 1970s, [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) implemented it and revolutionized the way airlines were run. The model is named after a bicycle wheel, which has a strong central hub with a series of connecting spokes. In the sense of aviation, airline routes all of its traffic through one central hub or hubs. The design of a hub and spoke model is efficient for various reasons. The first involves day to day operations of a freight company. By centralizing control, the company can afford a smaller staff which concentrates on management from a central location. All packages can be sorted at the hub, rather than sorted in [multiple locations](https://www.shiprocket.in/features/multiple-pick-up-locations/). This makes the freight company much more efficient and reduces the risk of error. In the recent years, shipping companies have adopted the hub-and-spoke warehousing model to speed up deliveries and reduce costs. In this model, different transports collect goods from its point of origin (the tips of the spokes), and then transport it back to a central processing unit (the hub). The shipment is then either warehoused or distributed directly from the hub to customers. Mostly, large scale companies operate through a hub and spoke logistics systems. *[Image: ]* ## Evolution of Delivery For the last two decades, whether you have been buying from Amazon or Flipkart, your online orders have been delivered using the hub-and-spoke logistics model. Even today, the hub-and-spoke accounts for 99% of all deliveries worldwide. In eCommerce, orders are collected from a retailer’s [warehouse](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) and brought back to a hub where they are sorted, before being distributed onto multiple vehicles running delivery routes the next day. Hub-and-spoke is the dominant logistics model because it is the only cost-effective way of sending a package over 20-30 km. The downside of hub-and-spoke is that it is not very flexible. Delivery times are determined by other deliveries within the network and on a delivery route. **Things get challenging when the delivery distance is less than 20 km.** Over short distances it can be cost-effective, often even more cost-effective, to send a courier straight from collection to delivery, point to point. Unlike the hub-and-spoke market which is dominated by courier companies like FedEx, the point-to-point market is highly fragmented with thousands of local operators. Now, the point to be noted here is that eCommerce shipping is becoming increasingly decentralized nowadays. Most medium and small-scale businesses are going for decentralized [fulfillment services](https://www.shiprocket.in/blog/shiprocket-fulfillment/), instead of a centralized hub system like the hub and spoke model. In other words, the hub-and-spoke model is dying. Logistics is becoming sophisticated enough to manage many point-to-point deliveries instead of going to a central distribution center. In transportation, you’re seeing airlines doing more direct flights and shying away from hub cities. It’s becoming easier than ever for micro-and small businesses to deliver efficiently to buyers and [fulfillment centers](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) are no longer table-stakes for retailers. Firstly, companies offering same-day and next-day delivery services make it possible to use stores as local distribution centers. Companies like Bigbasket, Dunzo, Shiprocket, and many more offer local delivery to their customers. The [hyperlocal delivery](https://www.shiprocket.in/hyperlocal/) service by Shiprocket allows its sellers to ship products such as grocery items to their customers within a radius of 8 km from the pickup location. This increases the delivery speed, which in turn increases consumer satisfaction that directly impacts the business positively. Shiprocket’s hyperlocal delivery service is delivering local orders with their courier partner Shadowfax Local as of now, and soon will be partnering with Grab and Dunzo. Secondly, truly distributed fulfillment tools are finally emerging, even though it has been decades in the making. [Shiprocket Fulfilment](https://www.shiprocket.in/blog/shiprocket-fulfillment/) has debuted easy fulfillment for independent retailers, where it uses a huge warehouse and effectively necessitates big consolidated shipments from manufacturers or retailers. The entire order fulfillment process will be taken care of by Shiprocket Fulfillment, where it will ensure the effective packaging of products, picking up those items, and finally shipping them to customers across the country. ## Advantages of the Hub & Spoke Distribution Model ### Simplifies Shipping Process In the hub and spoke fulfillment model, all the pickups are done from a designated hub. This makes it easy for logistics managers to plan everything efficiently and assign duties to the delivery agents systematically. Besides, loading and unloading [shipment](https://www.shiprocket.in/shipment-tracking/) is also easy from a centralized point. ### Improves Productivity A delivery agent daily delivers multiple orders running across different locations. Running from one place to another is not easy, especially with constraints like traffic and time-based deliveries. A hub and spoke fulfillment model allows the delivery agents to plan their delivery routes and finish deliveries around a particular region. Then they can move to another hub for extra deliveries. It helps improve the productivity of executives. ### Enables Faster Delivery The hub and spoke fulfillment model allows the delivery executives to plan their delivery routes optimally. Hub managers can plan the shortest routes for the delivery as per peak hours and the customer’s delivery timings preference. This ensures that the products are delivered faster and efficiently, improving customer satisfaction. ### Reduces Logistical Cost The hub and spoke fulfillment model is a cost-efficient model. Taking the most efficient routes speeds up the delivery process but saves on fuel costs as well. This model also reduces the number of distribution centers, which leads to reduced [inventory management](https://www.shiprocket.in/inventory-management/) cost. *[Image: ]* --- ## https://www.shiprocket.in/blog/door-to-door-delivery/ --- title: Door-to-Door Courier Delivery Service & Its Importance - Shiprocket url: https://www.shiprocket.in/blog/door-to-door-delivery/ description: A brief guide about door-to-door delivery, its significance in eCommerce, and how it can be a boon for your business. Learn Now. last_updated: 2023-11-29 source: webpage --- # Understanding Door-to-Door Pickup & Delivery Service & Its Importance The shipping and logistics industry is vast, and many terms drive the business. In our earlier blogs, we have spoken about terms like freight forwarding, Airway Bill Number, customs duty, HSN Codes, etc. Door-to-door pickup and delivery courier service is one such term. You might have heard ‘door-to-door delivery services’ many times but might not have paid much attention to its meaning. Let’s look at what door-to-door courier service is and how it works in the [logistics industry](https://www.shiprocket.in/blog/history-of-logistics-and-its-progression-in-ecommerce/). *[Image: door to door pickup and delivery]* ## What is the Concept of Door-to-Door Delivery Service? Door-to-door delivery service is a somewhat confusing term in the logistics industry. Ideally, it means the delivery of products from the seller’s warehouse to the point of delivery, i.e., to the end customer – the seller’s door to the consumer’s door. But door-to-door delivery also stands for the delivery of freight from the seller’s pick-up location to the consignee’s warehouse or transportation hub, from where it is transported to the customer’s doorstep. In either case, a door-to-door courier service does not require you to lift a finger to collaborate with different agencies to get your products delivered. ## Advantages of Door-to-Door Pickup and Delivery Here is why door-to-door delivery is a sensible choice for your business. ### Single Point of Contact for the Entire Delivery When you opt for door-to-door delivery services, you do not need to maintain checks and balances at every stage of the shipment transfer. This means you only need to contact the account manager of your [courier partner](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/) or shipping company to get updates on where the package has reached. It’s up to the courier/shipping company how they transport this package to your buyer’s doorstep. ### Added Advantage of Insurance With door-to-door courier service, the shipping provider also provides you with security for damaged and lost goods. Enquire about this with your delivery partner and ask if you need to activate it before shipping. Or will they enable it automatically for every shipment? [Shipping with security](https://www.shiprocket.in/features/) gives you an extra level of security for shipping your products over long distances. Moreover, it is an essential aspect of high-value shipments. ### Reduced Costs Door-to-door delivery does not require you to spend any additional costs at every stage of the fulfillment process. All the processes starting from the dispatch of products from your warehouse to the delivery of the product to the end customer, everything is done in one go. Therefore you do not need to arrange for any first-mile or last-mile delivery separately. ### Decreased Operational Efforts Since the courier company is taking care of the entire [fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/), you do not have to waste time or effort on resource and fleet management for logistics. You can spend this time on your core business, product development, etc. With door-to-door delivery service, you can align resources toward marketing and sales of your product and overlook the entire logistics process. ### Easier to Manage In a door-to-door courier service, you only need to stay in contact with one individual from the courier company. This enables you to conveniently manage the entire process and overlook it for timely delivery. If you do not opt for door-to-door delivery, you will have to take care of transportation from your warehouse to the [fulfillment](https://fulfillment.shiprocket.in/) hub and then from the center to the customer’s doorstep. ## Why is Shiprocket Your Ideal Door-to-Door Delivery Service Provider? ### Channel Integration Shiprocket offers channel integration with over 12+ website builders, marketplaces, social platforms, etc. These include names like Shopify, Woocommerce, Amazon, etc. You can sync your website with Shiprocket and process all incoming orders from one platform. ### Multiple Courier Partners With Shiprocket, you get access to over [14+ courier partners](https://www.shiprocket.in/channel-integrations/). Once you import your orders from the website, you can process them with any of these courier partners based on their performance for the pin code. These courier partners take care of the entire shipping process from start to end. All you need to do is recharge your wallet and pay the delivery fees for the shipment. ### Wide Reach With Shiprocket, you get to ship across 19000+ pin codes in India and to 220+ countries and territories in the world. This gives you an extensive reach for a complete door-to-door delivery without any additional fees and hassles. ### Single Platform for Fulfillment Management On Shiprocket, you can handle all operations, like [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/), catalogue management, shipping, returns, etc., on one platform. This gives you the flexibility to take care of other activities and offers seamless door-to-door delivery to all your customers. ### Dedicated Account Managers Along with all operations that are required for hassle-free door-to-door delivery, Shiprocket also provides you, with dedicated account managers, for your account. You can contact them at any point and understand the status of your shipments or clarify any doubts that you may have about preparing the product for dispatch. ### Easy Management of Undelivered Orders Shiprocket offers you an automated dashboard for managing your [undelivered orders](https://www.shiprocket.in/ndr-management/). You get notified about the status of your shipment in the panel, and you can take action accordingly. Also, the courier company updates the reason as to why the delivery did not go through, and you can reach your buyer accordingly! ## Conclusion Door-to-door delivery services might have multiple interpretations and different schools of thought, but it makes fulfillment and logistics a much easier task for you. If you haven’t yet, reach out to [logistics companies](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) and start delivering your products door-to-door soon! It will make your business much more sorted and customers super satisfied. --- ## https://www.shiprocket.in/blog/ecommerce-warehousing/ --- title: What Is eCommerce Warehousing: Benefits & Challenges - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-warehousing/ description: Ecommerce warehousing can be referred to as the process of storing goods or inventory that are yet to be sold or distributed to potential customers. last_updated: 2023-11-02 source: webpage --- # eCommerce Warehousing: An All-Inclusive Guide For Managers Warehousing is one of the most important aspects of running an eCommerce business. No matter how small or big your business is, you will always come across the need for keeping your inventory safe and secure in storage. This is exactly what warehousing is. In this article, we will take you through the details of ecommerce warehousing and distribution, and why they are extremely beneficial for your eCommerce business. *[Image: ecommerce-warehousing]* ## What Is eCommerce Warehousing? Ecommerce warehousing can be referred to as the process of storing goods or inventory that are yet to be sold or distributed to potential customers. The size and type of the eCommerce warehouse varies from business to business. While small-scale businesses that are operated from homes or on social media typically house their inventory in a spare room, basement, or garage, larger businesses, on the other hand, mostly own or rent an area in a building or a plot that is specifically meant for storing inventory. You might have heard the terms ‘warehouse’ and ‘distribution center’ interchangeably. A warehouse is only meant to store inventory, but a distribution center takes care of storage along with fulfilling the orders. An order fulfillment process consists of everything starting from picking up the product from the seller to shipping it to the end customer on time. Read more about [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) here. ## What Does An eCommerce Warehouse Consist Of? eCommerce Warehouses consist of specific elements that help manufacturers and distributors ensure that the inventory is stored safely. Let us take a look at what these specific elements to look for while choosing a warehouse for eCommerce: - Spacious shelves and racks to ensure maximum storage of products - Security systems to ensure safe storage of inventory - A [climate controlled storage](https://www.shiprocket.in/blog/climate-controlled-warehousing/) system in case of temperature-sensitive products such as food items, medicines, etc. - An inventory management software that tells the seller (who isn’t necessarily the warehouse owner) the whereabouts of his product–such as where it is kept in the warehouse when it left the warehouse for shipping and so on - Equipment that makes the movement of products inside the warehouse easier, such as forklifts, pallet jacks, conveyor belts etc. - Pickers or people who load products in the warehouse after collecting them from the seller Now, let us further understand what warehouse management is. ## How to Handle eCommerce Warehouse Management? Warehouse management is a vital aspect of [ecommerce fulfillment](https://www.shiprocket.in/blog/ecommerce-fulfillment/). If done the right way, it can take your business to new heights altogether. Ecommerce warehouse management refers to day-to-day warehouse operations that include: 1. Managing inventory and equipment effectively, ensuring the safety of each item 2. Training and educating employees at the warehouse 3. Maintaining relationships with courier companies for timely delivery of items to end customers 4. Demand forecasting 5. Obtaining certifications and licenses from concerned authorities 6. Scaling warehouse operations with business growth 7. Keep a track of daily inbound and outbound shipments And many more activities. Warehouse management is the aspect of your business that is directly related to customer satisfaction. While companies are innovating new ways to boost customer satisfaction, the basics are often overlooked. If a customer is unable to purchase the stock he needs or finds the order process difficult, there are high chances he might shift to another supplier. This is when effective [warehouse management](https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/) comes into play. Many times you might think of opting for in-house warehousing. But at a time when you should focus on [growing your business](https://www.shiprocket.in/blog/ecommerce-business-plan-post-lockdown/), do you think it would be wise to keep worrying about making space at your in-house godown to store products? If your answer is no, then you must consider giving away your warehousing department to a third party. Let us take a look at few of the benefits of warehousing- *[Image: ]* ## Benefits Of Warehousing ### Fast Shipping Customers, nowadays, seek fast delivery. Going by the Amazon-esque experience, online shoppers expect to receive their orders in a day or two. When choosing where to store your inventory, consider distributing it to multiple warehouses across the country. This can help place your inventory closer to more of your customers, meaning it takes less time (and money) for their online orders to reach them. ### Better Inventory Management Warehouses are designed to store products. Your living room, garage, and guest room aren’t. eCommerce warehousing can improve the accuracy of inventory tracking and prevent items from any sort of damage. With the right [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) in place, this can help you track inventory turnover rates and proactively reorder inventory. *[Image: ]* ### Time savings For eCommerce merchants, time is a precious resource. Freeing up the time spent on searching through piles of products allows you to focus instead on growing your business. ## Challenges Faced In eCommerce Warehousing & Fulfillment ### Heavy Investment If you run your warehouse and ship from there, it is really expensive to expand in additional warehouse investment. This can be a big challenge if your business is expanding and you are acquiring more inventory. ### Inflexibility It can get very difficult to expand to different parts of the country with a single warehouse. Investing in your own warehouse can be an expensive affair as you will need to invest in multiple elements. A 3PL [fulfillment](https://fulfillment.shiprocket.in/) provider can help you solve these issues. Here is why you must partner with one – ## Why Should One Partner With A 3PL For Their Warehousing Needs? You can streamline your eCommerce supply chain by outsourcing your ecommerce warehousing needs to a third-party logistics provider. A 3PL lets you automate and manage your eCommerce logistics processes, including warehousing, order fulfillment, inventory management and so on, through one single partner. [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is an end-to-end order fulfillment solution that allows sellers and brands to fulfill their orders and offer same-day and next-day delivery to their customers. Everything starting from picking of your products till the post-purchase experience of your end-customers will be taken care of by experts at Shiprocket Fulfillment. Here are some of the benefits of outsourcing eCommerce warehousing and fulfillment to a 3PL. ## Benefits Of Outsourcing eCommerce Warehousing & Fulfillment ### Easy Integration Many 3PLs integrate directly with major eCommerce platforms like Shiprocket. As soon as an order is placed on your online store, the details are passed on to a 3PL’s warehouse or [fulfillment center](https://fulfillment.shiprocket.in/). Then, the order is picked, packed, and shipped to the customer from the warehouse. ### Ship On Marketplaces In addition to eCommerce platforms, some 3PLs also integrate with major online marketplaces. If you sell on Amazon, eBay, etc you can automatically sync your orders and inventory. This is especially useful if you sell on multiple platforms — store, manage, and track your inventory all through one provider and software. ### Order Tracking Once your 3PL ships an order, tracking info is pushed back to your eCommerce store and shared with the customer. This helps keep your customers in the loop from the moment they place an order through when it arrives on their doorstep. ### Inventory Management Since they store and ship your products for you, a 3PL can take [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/) off your plate. This includes tracking inventory levels, ordering and restocking inventory, and forecasting future demand. Many 3PLs offer built-in inventory management software to streamline and automate the process. Good inventory management software allows you to prepare for various levels of demand and sales by monitoring trends and historical patterns. ### Faster Order Fulfillment Customers want their orders delivered fast and free wherever they shop online. If you’re shipping from home or a rural fulfillment center, fast shipping can be expensive. You either have to eat those costs or choose to pass them onto your customers. It’s kind of a lose-lose. ## Distribution Center VS eCommerce Warehousing While both the distribution center and warehouses are identical, their working is completely different. Ecommerce Warehousing is a process of storing and managing goods in the inventory for sale online. It is where a manufacturer stores their products. However, it can be used by wholesalers and even transport businesses. An eCommerce warehouse also has a dock to load and unload inventory. So, an ecommerce warehouse can store products directly from an airport, seaport, and railway. On the other hand, distribution center stores products and distributes them and ships them to the end consumer. A distribution center is a vital part of the entire order fulfillment process. The manufacturers or retailers ship the products to a distribution center. The distribution center then ships the products to the end consumers. ## Conclusion In all the excitement of running an online store, [ecommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) warehousing can get forgotten. But remember good inventory and warehouse management can help you save money and time while meeting customer expectations. Whether you go for in-house ecommerce warehousing or outsource it to a 3PL, keep a note of these tips and tricks to grow your business. *[Image: ]* --- ## https://www.shiprocket.in/blog/shipping-barcode-for-ecommerce-order-fulfillment/ --- title: How to Use Shipping Barcode for Enhanced eCommerce Fulfillment - Shiprocket url: https://www.shiprocket.in/blog/shipping-barcode-for-ecommerce-order-fulfillment/ description: If you are an eCommerce business owner, you must have come across the term barcodes. Barcodes are extremely important for any business selling physical goods. These are used in brick and mortar stores as part of the purchase and returns process, in warehouses in fulfillment centers to track inventory and packages, by courier companies to locate and track shipments, and at times on invoices to help with accounting. last_updated: 2023-10-11 source: webpage --- # How to Use Shipping Barcode for Enhanced eCommerce Fulfillment If you are an eCommerce business owner, you must have come across the term barcodes. Barcodes are extremely important for any business selling physical goods. These are used in brick and mortar stores as part of the purchase and returns process, in warehouses in fulfillment centers to track inventory and packages, by courier companies to locate and track shipments, and at times on invoices to help with accounting. Barcodes have become such an important factor in the entire [order fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/) process that modern shipping and logistics would be incomplete and much more prone to errors without them. Most third-party logistics companies rely on barcodes to efficiently run their warehouses so that they can serve their clients for whom they perform [Fulfillment services](https://www.shiprocket.in/fulfillment/). Let us take a look at what exactly these shipping barcodes are and how you can use them for enhanced eCommerce fulfillment. ## What is a Shipping Barcode? A barcode is a pattern of parallel lines of varying widths that are supposed to be read by a machine and printed on merchandise for controlling stocks. A barcode is typically printed on the [shipping label](https://www.shiprocket.in/blog/ecommerce-shipping-labels/) of the shipment. It is scanned at each phase of the delivery starting from picking the product to dispatching it to the end customer. A barcode on a shipping package can identify the order and access information such as products in the package, customer name, delivery address or mode of shipping. Barcodes on documents like purchase orders or return documents can retrieve the appropriate record from the server. ## When are Shipping Barcodes Used Any business arranging their eCommerce inventory or shipping online orders use shipping barcodes for enhanced eCommerce tracking and Fulfillment. Here’s how shipping barcodes are used: ### Receiving Inventory in Fulfillment center Whenever inventory is received in [fulfillment centers](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/), experts at the center scan barcodes to understand whether they have arrived from parcels or freight shipments. ### Handing Out Orders to Courier Companies Once an order has been picked and packed and is ready to be shipped, there will be a shipping barcode on the label that’s pasted on the package. The eCommerce or retail company will hand off shipments to the courier company, and the carrier will scan the barcode before leaving the fulfillment center. ### Receiving Return Orders from End Consumers The kind of returns vary with each merchant, but for those who have customers ship their returned products back to the third-party logistics provider, the 3PL will scan the shipping barcode on the [shipping label](https://www.shiprocket.in/features/print-courier-labels/) before accepting the order. ## Types of Barcodes in Fulfillment Operations ### Shipping Barcodes A fulfillment center scans the shipping barcode while receiving inventory and shipping packages – for wholesale orders as well as direct-to-consumers. Shipping barcodes help in tracking stockout situations as well as delivery exceptions that are stuck in transit. ### Product Barcodes Storage location barcodes are used for identifying bins, shelves, and pallets locations. At the same time, barcodes on individual products can be a way to store inventory more securely and optimally. Barcodes on SKUs can also help improve accuracy. Besides, it also helps ensure that the right products are shipped to the right customers. ## How can Shipping Barcodes Improve your eCommerce Fulfillment Operations Barcodes form a crucial part of the entire [warehouse management](https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/) process. Barcode technology is vital to maximizing the benefits of a warehouse management system. Here are a few ways in which shipping barcodes can provide greater operational efficiency and cost savings for your business: ### Increased Speed in Order Processing Imagine processing large volumes of orders without any product scanning technology. How will you be able to gauge the number of items in a package, product details, or customer details without a scanning technology? Shipping a number of orders on the same day is extremely difficult without barcode scanning of inventory, especially if your business is growing every single day. ### Reduced Errors Keying in important data related to your inventory manually can lead to a number of errors. When properly integrated with a [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/), the barcode technology has the potential to reduce manual data entry to nearly zero and increase data collection speed across receiving, picking, shipping, and inventory management activities. In most cases, barcode scanning gives us information that is almost 99.9% accurate. ### Increased Mobility and Efficiency With the evolution of technology, scanners no longer have to be physically attached to a single point, which means warehouse merchants no longer have to stand at a fixed location to scan items. Having wireless barcode scanners increases warehouse efficiency by reducing unnecessary walking time. Although this might not be an obvious liability for smaller companies, it is extremely beneficial for companies that are slightly bigger in terms of the number of orders they process in a single day. [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) that are adopting wireless barcode scanners will be the first ones to reap its benefits, delivering minimum errors, and lowered costs to customers. ### Improved Dashboards and Management There is tremendous data available throughout your [fulfillment center](https://www.shiprocket.in/fulfillment/) operations but much is paper-based and hard to access. Barcodes, when integrated with the right warehouse management system, give you real-time data capture of major functions, allowing line managers and fulfillment directors to focus on other facets of the business. ## How Shiprocket Fulfillment Uses Barcodes All the order fulfillment steps performed by [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/) such as receiving inventory, counting, picking, packing, shipping, and handling returns is handled more accurately when a barcode is pasted to each item, hence we recommend you to use barcodes for every individual shipment. Moreover, we have all the measures in place to track the movement of packages in our warehouse, which are powered by warehouse management experts. We also have barcode scanner available in Shiprocket mobile app. You can download the mobile app [here](https://play.google.com/store/apps/details?id=com.shiprocket.shiprocket&hl=en_IN). From receiving and storing your inventory, shipping orders timely to your customers, and handling returns, we use the best practices and ensure first-class inventory management. --- ## https://www.shiprocket.in/blog/ecommerce-security/ --- title: eCommerce Security: All you Need to Know - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-security/ description: In an era where all your data and information is out there on the internet, it is vital to pick the right security system to ensure complete safety for your website. Every transaction your buyer makes on your site needs to be secure so that you can provide them with a seamless and safe shopping experience. last_updated: 2023-11-24 source: webpage --- # All you Need to Know About eCommerce Security In an era where all your data and information is out there on the internet, it is vital to pick the right security system to ensure complete safety for your website. Every transaction your buyer makes on your site needs to be secure so that you can provide them with a seamless and safe shopping experience. Along with this, any breach in the system that might lead to a leak in data can be a potential threat to your business. To get a better understanding of the [safety](https://www.shiprocket.in/blog/ecommerce-blockchain/) of your business, here is a closer look at eCommerce security. ## What is eCommerce Security? Like any other security establishment, eCommerce security is the protection of data, infrastructure, and other eCommerce assets from unauthorized use and disclosure. It includes the protection of the [privacy of the buyer](https://www.shiprocket.in/blog/online-business-challenges-and-solutions/) and seller, the integrity of the sharing of data, and the authentication of the parties involved. These practices are necessary for maintaining a safe and secure trade between parties and also to reduce the risk of fraud and online scams. ## Why is eCommerce Security Necessary? Without a proper security system in place, anyone would be able to hack through your website and commit fraud. The ecosystem currently is hostile, and to ensure that you do not breach any code, you need to be double sure. Hence, eCommerce security comes into the picture. Here are a few reasons why [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) security is essential – ## eCommerce Security Threats ### Phishing Attacks These are attacks usually done by sending out an email pretending to be from a trusted sender. They contain links that will lead you to another website that may appear authentic but usually aren’t. These are often used to get into systems and pave the way for more significant problems. But, any pause or downtime caused on the website because of this can lead to a loss in sales and also decrease your on-site conversion rate. ### Credit Card Fraud [Credit card frauds](https://www.shiprocket.in/blog/ecommerce-online-scamming-fraudsters-countries/) are the most common frauds in today’s time. In this fraud, criminals steal your credit card details from a website and use them to make illegal transactions. This is an extremely dangerous crime if hackers get through it. It can cause significant harm to your customers and also go against the privacy of your buyer’s credit card. Hackers are now getting smarter and are using various means to hack your website and extract this sensitive information. ### Malware Malware is a hostile software that is attached to your webpages once the hacker enters your eCommerce website. It can lead to the leak of data, the appearance of your website could be altered, or some unwanted messages could be shared from your website. ### Distributed Denial of Service (DDoS) attacks Under this threat, hackers access your website from various sources and increase the traffic on it. Even though they are not usually done on a large scale, they can be harmful to your website by causing downtime and unexpected closures. ### Bad Bots There are various kinds of bots available on the internet. They can be good bots and bad bots. Good bots are used by [companies](https://www.shiprocket.in/blog/company-name-suggestions/) for indexing and data crawling. But over time, people have also installed bad bots for stealing content from websites, altering pricing information, etc. Your competitors can use this information and strengthen their claims against your campaign. ## Solutions to Protect eCommerce Security ### SSL Certificates SSL certificates are called Secure Socket Layers. They are useful for protecting your website data and your customer’s data from attack. Once you add an SSL certificate, you can see a lock icon next to your URL, and the HTTP is combined with an additional ‘s’. It prevents a hacker from spying on your website. ### Web App Firewalls Web App Firewalls are useful for protecting both outbound and inbound traffic to your website. They filter out unwanted and questionable traffic and give you the authority to select who accesses your site. ### Bot Blockers Bot blockers identify bad bots, and usually, once they are detected, they drop the request and stop making any further requests on the website. CAPTCHA is the first line of defense for such bot blockers. ### PCI DSS Compliance PCI DSS stands for Payment Card Industry – Data Security Standard. It is useful for the prevention of credit card fraud and establishing a secure [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/). It makes it compulsory to maintain a security policy that accommodates firewalls and data protection methods. ### Address Verification System (AVS) An address verification system enables you to cross-check the customer’s address that might have been entered across different shipping carriers. This allows you to reduce any shipping errors and also simplify the checkout process for your buyer. ## Conclusion eCommerce security is an integral part of your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) plan. Make sure you implement it correctly and take all the necessary steps to offer your customers seamless shopping experience. It can be challenging if your privacy is compromised at any point. Therefore, maintaining strict confidentiality is needed at all times. --- ## https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/ ```markdown --- title: Create eCommerce Content Marketing Strategy (in 3 Easy Steps) - ShipRocket url: https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/ description: Learn how to create a content marketing strategy for your eCommerce business. It’s important to understand audience’s persona and buying behavior to align it with content. last_updated: 2023-11-02 source: webpage --- # How to Grow your eCommerce Business with a Powerful Content Marketing Strategy eCommerce marketing is an essential aspect of your eCommerce strategy, without which your business can’t move forward. Exercises like word of mouth, per promotions, social media posts are all governed by one common thread – content. Yes! Content is an integral aspect of your eCommerce marketing strategy. It may be dormant in most cases, but if put to good use, it can be a game-changer for your business. Earlier, advertising meant showing people content while they were watching or reading something else. Today, advertising means what the customer is watching or reading. Trends have changed over time, and the digital space has expanded rapidly. The use of correct content can be a blessing for any marketing strategy. Content has the power to drive sales and generate a good ROI if used at the right place at the right time. Therefore, content marketing becomes an integral aspect of your strategy if you want to stand in the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) competition for the long run. Let’s see how content marketing is essential and how you can leverage it for your eCommerce store. ## What is Content Marketing? If you look at it from above, it is a technique to sell your products with the help of useful content. But, content marketing runs much deeper. Content marketing is the technique of creating and distributing relevant and compelling content across various channels to develop a long-term relationship with your target audience. It can be used to influence the buyer’s purchase decision by candidly sharing information, formulating stories, and addressing their concerns actively rather than showing them ads, and irrelevant content. ## How is Content Marketing Relevant for eCommerce? In today’s day and age, content is consumed at a swift pace. On every channel that you visit, there is always contained in the form of text, images, videos, PDFs, e-books, webinars, etc. similarly, for eCommerce businesses, this content can be a significant driver for [your sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/). Since so many people are active on various channels, it can be fruitful if you showcase your products with the help of interesting content and visuals. Even though content marketing cannot be the sole reason your business generates sales, it can be a significant contributor to driving more people to your website. For example, Kama Ayurveda is a leading brand for authentic cosmetics, essential oils, and beauty products. But when you visit their website, they do not sell these products; they also have a blog that talks about the benefits of using their products, how buyers can apply these in daily lives, tips, remedies, etc. A blog like this can be engaging for customers who visit the website for the first time. It can give them a better insight into the [products](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/) and also help them to make an informed choice. This is just one example of how content marketing can add value and weight to your eCommerce strategy. Almost all brands are making use of content marketing to promote their products in a more authentic and easy to consume manner. ## Content Marketing Posts that Can Work Well for Your Store Content marketing is a vast field. It includes many kinds of posts that you can share among your audience. But not all posts work so well for [eCommerce stores](https://www.shiprocket.in/blog/promote-new-ecommerce-website/). You need to carefully study your audience and continuously AB test to see which post is gaining the most traction. Here are a few posts that can perform well for your business – ### Blogs Blogs are a brilliant way to engage and educate customers who land on your website for the first time. They can be used to elaborate on your products and also give information on how to use your products efficiently. Furthermore, you can share these blogs on Social media and in groups. ### Videos [Videos](https://www.shiprocket.in/blog/ecommerce-video-marketing/) are an interactive approach towards communicating with your buyers. They can be used to give visual tutorials on how the products work and how they can be used in several ways. Also, if you have new product launches, you can use videos to generate excitement and engage with customers on social media. ### Guides If you sell electronic items, self-installing devices such as chairs, tables, or similar products, guides can play a significant role. You can give your buyers a detailed process of how the product works and also provide additional information with it. You guys can also talk about the various ways in which the product can be used. For example, if you sell baking equipment, you can write guides on how to use different models for different types of cakes. ### Product Reviews Since you sell many different products on Your website, you must leave useful reviews on the product pages too. After all the research, buyers usually look for reviews by actual users of the product. Therefore, if you have a [product review](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) from your customers that states the authenticity of your product, it will do wonders for your store. ### Case Studies Case studies are a detailed analysis of a particular product and its impact. For example, if you sell furniture, you can write a case study about how your products help renovate a customer‘s house. This case study can include all the specifications of the product and how they were applied in building and renovating the house. Customers find case studies useful if they are researching the product and comparing it with your competitors. ### Testimonials Usually, people confuse product reviews with testimonials. Even though both are similar, they have a few differences. Product reviews talk specifically about the product, its application, and its benefits. Testimonials are a holistic review of the company and the customers association with it. They talk about the overall experience of the buyer, including the product, services offered, and the support rendered post-purchase. ### Infographics Infographics are a detailed graphical representation of information. They can contain data, flowcharts, comparisons, etc. For example, if you sell home appliances, Infographics can be used effectively to compare various models, their functions, and who it will be suitable for. As these infographics are graphical and contain concise information, they are engaging and help the customer make a prompt decision. ### How-to Posts How-to posts talk about a detailed process on how to use the products. You can customize this content by also including alternate ways to apply the product. For example, if you are a brand that sells Scarves, you can write posts like how to style a scarf in 10 different ways. These posts are very popular with [GenZ](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/) and Millennials. Also, if you create video content around these posts, they are bound to gain excellent traction. ## How to Create an eCommerce Content Marketing Strategy? ### Study the User Journey To begin with, carefully monitor the user journey on your website. You can track their activity and see where they spent most of the time. Also, you can keep a check on users coming to your [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/), and then making a purchase. This exercise will give you a fair idea about where the user spends most of their time and what content will work best for them. ### Conduct Surveys Surveys are the most primitive yet the most necessary form of research. You must conduct short surveys asking your buyers about where they heard about your product. This can be a small piece of information that can help you decide where your target audience lies. Also, if your customers are exiting the product page mid-purchase, you can ask them a few questions about why they are doing so. Through this, you can get information about what extra they might be looking for on your page. ### Competitor Analysis Thoroughly study your competitor’s website, social media handles, and other channels to see how they are marketing their product to the customer. Identify the type of content they are using and try to build something more resourceful than that. A detailed [competitor analysis](https://www.shiprocket.in/blog/competitive-analysis-ecommerce-business/) can help you eliminate competition and enhance your strategy to reach the customer faster. ### Finalize Your Channels Based on your primary and secondary research, short is the channel on which you want to promote your content. They can be third-party websites, and social media handles like Facebook, Twitter, Pinterest, or channels like Medium, etc. once you finalize the channels for content distribution, you can create content accordingly. ### Pick Out Posts Next, identify the type of posts that you want to create and share. Depending on your research And the channel identified, select the posts. These could be any of the above-listed posts or even all of them. ### Create a Plan Once the post and channels are in place, decide how and when you want to create content, followed by where you want to share it. Once you have answered these questions, strategically align your plan, and start creating, posting, sharing actively. ### Track Results No initiative successful until you correctly track the results. Track the users coming to your website from the content pieces you have shared. Use the right tracking codes and deploy platforms like Google Analytics to see the results of your content accurately. ### Audit Content Regularly Review the content you have shared and keep updating it with newer information. This will help you maintain the freshness of your content. Continuously audit your content and update it with amendments and any changes. ## Content Marketing Strategies for Your eCommerce Business ### Share User-Generated Content Try to share as many testimonials, product reviews, and buyer comments as they will help you gain more authenticity. This type of content prompts customers to purchase a product based on the reviews from their peers. You can also share posts about how customers are using their products. ### Generate Backlinks Generating backlinks is an essential part of your content marketing strategy. You can establish a strong presence online with the help of these links. Also, they can be useful for driving traffic to your website or blogs. Guest posts are useful for generating backlinks. Also, you can deploy social bookmarking for generating these backlinks. ### Boost Content & Run Paid Campaigns Once you have started sharing your content across social media, you can also promote it using paid campaigns. These can also give your content pieces like blogs, images, testimonials, etc. greater visibility. Moreover, you can also share your content in social media groups to make it reach a wider audience. ### Use Videos Videos are a great way to communicate your message to the target audience. They can engage viewers for a longer period and also give more information about your product. Videos between the time frame of 3-10 minutes perform well on social media and gain maximum exposure. ### Make Demo Guides If you sell a bulky product that requires a lot of instructions to set up and use, making demo videos and guides can be extremely helpful. People’s first instinct when they get stuck with a product is to Google its solution. Therefore, you can increase your online presence by creating these guides and answering questions on mediums like Quora and other discussion forums. ### Use Product Images Most importantly, make use of real product images to support your content. They add more weight to your piece and help with adding more value. If the customer can identify what they are reading about, half their queries are answered there and then. Hence, product images are an important part of your [eCommerce marketing](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) strategy. ## Examples of Content Marketing in eCommerce There are several brands in India that are using content marketing for their business. It has worked well for their business as they have grabbed eyeballs across the internet. Many times, you must have seen their campaigns as viral too! Nevertheless, the efforts made my most brands are commendable and you can learn a lot from them. Here are a few examples to get you started. ### Amul Amul is a household name in India. They have been using content marketing as an intelligent tool for its benefit. Ever since we were kids, Amul has been synchronous to the Amul girl and the satirical posters they released every week. They are a clever example of moment marketing done in conjunction with content marketing done right! Here is an example of their latest campaign showing the remote working position of most female workers! *[Image: Amul campaign]* Along with that, you can find witty content all over their Instagram handle. For example, here is a post promoting their Paneer – *[Image: Amul Paneer promotion]* ### Flipkart Flipkart is a great example of how user-generated content can help brands grow. They have their own section called Flipkart stories that features customer stories from across the country, podcasts, sellers sagas, their initiatives, etc. *[Image: Flipkart Shopping guide]* Along with this the Flipkart story section also has shopping guides that can help users with safe shopping, latest trends, etc. along with this they also have interactive content like videos, blue sky talks, books, etc. this type of content can be very useful in promoting the product and also guiding the customer for making a purchase. *[Image: Flipkart Shopping guide]* ### Nykaa Nykaa is the pioneer of cost-effective cosmetics in India. It is a one-stop marketplace for all beauty products. Also, they have deployed great content and influencer marketing to attract an audience to their website. They have a beauty advice section on their website that contains masterclass by experts, their digital magazine, buying guides, and beauty routine finders. *[Image: Nykaa Beauty Advice]* Their beauty book contains home remedies, diet tips, precautions and tips to take care of your skin, hair, and personal hygiene. Furthermore, the Nykaa TV section contains tutorials by makeup and beauty experts. They also have beauty buying guides to help with deciding the correct product for your skin type, tone, preference, occasion, etc. *[Image: Nykaa Beauty Book]* These help the buyer to select products. Moreover, they influence the purchase decision and can prompt buyers to make more purchases than intended. ### Bewakoof.com Bewakoof.com has the quirkiest range of T-shirts and other accessories. Most millennials and Gen Z individuals flock to the store to buy products that have witty quotes from TV shows, movie dialogues, cartoon characters, etc. Bewakoof.com has intelligently used its blog to display various fashion trends, how-to tips for different occasions, styling tips, designs, etc. *[Image: Bewakoof.com]* Their blog has different types of content for different people. They do not just recommend their products on their blogs but also cater to different verticals of fashion like Indian, western, wedding outfits, etc. It is an intelligent way to connect with the audience on a common interest and subsequently sell their products. ## Final Thoughts In the current eCommerce scenario, content marketing is an indispensable tool for any eCommerce business. It has the ability to greatly enhance your eCommerce strategy and also give you an insight into your customer’s preferences. Make sure you deploy content marketing in the right way for maximum success. ``` --- ## https://www.shiprocket.in/blog/beginners-guide-to-setting-up-your-shopify-store/ ```markdown --- title: How to Set up a Shopify Store: Beginner’s Guide - Shiprocket url: https://www.shiprocket.in/blog/beginners-guide-to-setting-up-your-shopify-store/ description: Start your e-commerce journey with our beginner's guide to setting up a Shopify store. Learn how to create an online store, set up payment, shipping & more. last_updated: 2023-11-27 source: webpage --- # Beginner’s Guide to Setting Up Your Shopify Store When you begin to look online for an eCommerce website building software, there are high chances that you will come across [Shopify](https://www.shiprocket.in/channel-integrations/shopify/). *[Image: Shopify Store Set up Guide]* As a subscription-based platform, Shopify lets you build an eCommerce website. They have several designs, apps, themes, etc. to get you started with your website, like a pro! **_Shopify & Shiprocket are working continuously to make it uncomplicated for businesses post the COVID-19 slowdown._** **_Shopify has curated a piece of detailed information about how to start an online business in India post COVID-19: The complete back-to-business guide_**. **_Find it_** [here](https://www.shopify.in/blog/start-online-business-in-india-post-covid-19-offers-over-inr-1-lac). Without much ado, let’s dive in the right into the process and see how you can set up your Shopify store with these simple steps – ## Step 1 Head to Shopify’s official website. Once you’re there, click on the [free trial](https://www.shopify.com/?ref=shiprocket) option. *[Image: Shopify free trial page]* ## Step 2 In the next step, enter your business details like email address, password, and store name. *[Image: Shopify business details form]* ## Step 3 Next, add a few basic details about your business like so. Filling these details is not mandatory, you can skip them if you like. *[Image: Shopify business details form]* ## Step 4 After giving a brief insight into your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/), add your business address. This is essential for correct communication and payment regarding your store. *[Image: Shopify business address form]* ## Step 5 Following this, you will be redirected to your store’s dashboard. *[Image: Shopify store dashboard]* On the left, you can see various options like orders, products, customers, [analytics](https://www.shiprocket.in/blog/the-role-of-predictive-analytics-in-your-ecommerce-business/), marketing, etc. On the bottom, you can select a plan as you would signup on their free trial. ## Step 6 To add your products, go to the ‘orders’ panel and either import your orders or add them manually. i) Import your orders Click on the import button and upload a .csv file containing a list of all your products. *[Image: Shopify import orders]* ii) Add products manually Click on the ‘Add Products’ button *[Image: Shopify add products manually]* Fill in order details manually *[Image: Shopify order details form]* Here, you can fill in all the details starting from the pricing, SKU, shipping details, etc. ## Step 7 Next, to add apps to your store, go to the ‘Apps’ section and add go to the Shopify app store and download various apps for your stores such as marketing apps and shipping apps like [Shiprocket](https://www.shiprocket.in/). *[Image: Shopify app store]* This is what the Shopify App Store would look like – *[Image: Shopify App Store]* ## Step 8 To [personalize](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) your eCommerce store, click on the ‘online store’ option in the left bar. First, click on themes. *[Image: Shopify themes]* Next, select from several free themes and customize your store. You can also upload themes *[Image: Shopify theme customization]* ## Step 9 Add pages to your website by clicking on the ‘Pages’ section in the online store in the left bar. Next, click on ‘Add Pages’ and complete all page details *[Image: Shopify add pages]* Similarly, to add or edit other aspects like your domain, header, and footer menu, go to the online store. Finally, to view your [Shopify](https://www.shiprocket.in/channel-integrations/shopify/) store, click on the ‘eye’ icon in the left bar to view you at the frontend of the store. *[Image: Shopify store frontend]* ## Step 10 Next, go to Shopify store settings and manage details like shipping, [payment procedures](https://www.shiprocket.in/blog/best-payment-gateway/), etc. Once all these are sorted, you should be able to make your store live and begin selling. *[Image: Shopify store settings]* Read More – [25 Best Marketing Apps for Your Shopify Store in 2019](https://www.shiprocket.in/blog/best-shopify-apps-for-increasing-sales/) ## Shopify Plans Shopify has various plans that can suit your business. You can choose from their 3 plans – *[Image: Shopify plans]* The Basic Shopify plan is suitable for small businesses that do not have a large number of orders. The other two plans are ideal for medium to large enterprises. ## Conclusion Shopify is a popular platform for setting up your [eCommerce store](https://www.shiprocket.in/blog/cheapest-courier-services-ecommerce-shipping-india/). It has over 2400 apps, and various pricing plans to suit your business. If you’re looking to start your eCommerce store, Shopify is a great option. Their themes are elaborate, and you also get various options when it comes to marketing and shipping. Also, Shopify has excellent accessibility and is very easy to set up. Follow these steps to set up your store and begin selling efficiently quickly. ``` --- ## https://www.shiprocket.in/blog/product-updates-may-2020/ --- title: Shiprocket Product Updates: Introducing Shiprocket Fulfillment, COD Orders Verification, and More url: https://www.shiprocket.in/blog/product-updates-may-2020/ description: Whether you are new to online selling or a pro, every seller can benefit from a shipping platform that connects orders, inventory, customers, and more. Besides, we have an exciting offering for you along with some tweaks to our platform to make your experience even better. Below are some of the most recent updates you should know about. last_updated: 2023-11-24 source: webpage --- # Shiprocket Product Updates: Introducing Shiprocket Fulfillment, COD Orders Verification, and More Whether you are new to [online selling](https://www.shiprocket.in/blog/online-selling-process/) or a pro, every seller can benefit from a shipping platform that connects orders, inventory, customers, and more. Besides, we have an exciting offering for you along with some tweaks to our platform to make your experience even better. Below are some of the most recent updates you should know about. *[Image: ]* ## Introducing Shiprocket Fulfillment – Delegate the Most Stressful Step of eCommerce to Us Shiprocket has launched its very own tech-enabled warehouse in Bengaluru. It’s an end-to-end fulfillment solution that provides storage, [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/), and shipping assistance to sellers. There are various benefits of having a warehouse integrated with your shipping platform: 1. **A single place to manage everything –** It helps you manage all your logistics processes, including inventory management, packaging, order fulfillment, returns, etc. 2. **Better organization of inventory –** We regularly monitor and track your inventory to make sure it’s accurate and is placed at the right picking location. Whenever a movement happens, our system automatically updates the current inventory count, making the whole process seamless and error-free. 3. **A stress-free shipping experience –** It’s hard to focus on anything when there are too many things on your plate. Reduce your stress by delegating the most stressful steps of eCommerce to us. Interested to know more? Connect with us, and we’ll be happy to give you a personalized recommendation based on your business needs. [Enquire Now](https://www.shiprocket.in/fulfillment) ## Verify your COD Orders in a Single Tap! Impulse buying can catalyze sales for your eCommerce store, but it also increases the chances of getting RTOs. To save you from a failed delivery and extra RTO charges, we now give you an option to confirm your [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) orders before shipping them. It gives you better control over your shipments and reduces failed deliveries at the same time. ## How to Enable COD Verification for your Account? 1. Log in to your Shiprocket account and go to Settings -> Company. 2. Under the Company Settings, find the “Shipment Settings” tab and click on it. *[Image: ]* 3. Now, simply turn the toggle on to enable COD verification. *[Image: ]* **What’s Next?** Simply, go to the processing page, and verify your COD order before assigning it to a courier. *[Image: ]* ## Enhancements & Upgrades ### NDR Escalation: Introducing an Easier Way to Escalate NDR Reattempts Undelivered shipments are a big concern for any online seller. Here’s why we made our [NDR](https://www.shiprocket.in/ndr-management/) escalation process a lot simpler than before! Now, there’s no need to submit any proof when you are escalating a reattempt request. **How to Escalate my NDR Reattempt Request?** 1. Log in to your account and go to “Shipments” from the left menu bar. 2. Now, click on Process NDR. Here, under the “Action Required” tab, you will find an “Escalate” button against your undelivered AWB. *[Image: ]* 4. Go ahead and click on the Escalate button. 5. A pop up will open on your screen. Go ahead and click on the submit button to proceed with your escalation. You have 6 attempts to escalate/re-escalate an NDR reattempt request. *[Image: ]* *Important: Proofs are not mandatory at the time of escalation. However, it is advisable to always escalate your reattempt request with valid proof.* ### Build an All-inclusive Product Catalog You can now make your product catalog more comprehensive by adding up to 5 images for every [SKU](https://www.shiprocket.in/blog/creating-effective-skus/). This will also help us understand the size and dimensions of your product in case of a weight discrepancy. **How to upload product images?** 1. Go to “Channels” from the left menu and click on the Channel Products tab. 2. On the top-right corner, you’ll see an “upload” icon. Click on it to upload your channel products. 3. Download the sample file and replace it with your product information and images. 4. Finally, upload the file to proceed. ### Add your Product Category While Creating a New Order! Good news for all sellers who create orders manually! You can now add a product category while creating a new order. Find out your best selling categories and subcategories using this new feature. *[Image: ]* ### Archive All your Old Orders at Once! Are you getting overwhelmed with all the extra orders that you have in your [Shiprocket](https://www.shiprocket.in/) account? Here’s an easy fix for that – Simply, archive all your extra or unneeded orders at once using our bulk update option. **Here is how you can do it?** 1. Click on the “Orders” tab from your left menu. 2. Carefully select all orders that you wish to archive from your “processing” window. *[Image: ]* 3. Once selected, go on and click the archive button to proceed. *[Image: ]* [Register Now](https://app.shiprocket.in/scheduletraining) ## Final Say We encourage you to give these features a try and let us know what you think. Is there anything you’d like to see in the coming days? Let us know in the comments below! --- ## https://www.shiprocket.in/blog/ecommerce-business-plan-post-lockdown/ --- title: eCommerce Business Plan: Ways To Maintain Continuity & Grow Your Business Post Lockdown url: https://www.shiprocket.in/blog/ecommerce-business-plan-post-lockdown/ description: The COVID-19 outbreak has gripped the global economy tightly. Most businesses are affected, and operations are halted or reduced in almost every sector. With norms for social distancing, work from home policies, and other precautionary measures, it has become challenging to operate as we did before. last_updated: 2023-11-24 source: webpage --- # eCommerce Business Plan: Ways To Maintain Continuity & Grow Your Business Post Lockdown The COVID-19 outbreak has gripped the global economy tightly. Most businesses are affected, and operations are halted or reduced in almost every sector. With norms for social distancing, work from home policies, and other precautionary measures, it has become challenging to operate as we did before. In his address to the nation, our Prime Minister, Shri Narendra Modi, mentioned that even after the coronavirus pandemic ends, things will not be the same. There will be a pre-corona and a post-corona time. What does this mean for [eCommerce and retail businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/)? Will operations and sales remain the same after the lockdown is lifted and the restrictions are eased? After the lockdown was imposed in India on March 24, 2020, eCommerce sales saw a steep rise. Though the categories were not the same as before, we can say that eCommerce is here to stay. *[Image: Post-Lockdown eCommerce Business Plan]* We can, therefore, conclude that to maintain continuity in your eCommerce business, you need to change the epicenter of your business plan. Tough times call for strict measures. Hence, you will need to adjust sails and adapt your business with the need of the hour. As the lockdown has been lifted and you can resume selling and [shipping of non-essential items](https://www.shiprocket.in/blog/shipping-non-essential-items-ecommerce-lockdown/), you can easily say that eCommerce is going to be a major contributor to retail sales in the future. Therefore, your post lockdown business plan must reflect the same. Here is what you can expect in the coming time and how you need to refocus your eCommerce business plan after the lockdown is lifted. ## Setup Your Online Store If you’ve been contemplating whether you must set up shop online, now is the best time. Since most of the population in the country is shifting to purchase items online, the lockdown has proved that online shopping will be the new normal in the coming years. > *According to Capgemini research, the Indian consumers’ requirement and choice for online shopping are expected to increase from 46% in the current scenario to 64% over the next six to nine months.* We understand that making a shift to online retail is a huge step for any business. The [supply chain](https://360.shiprocket.in/blog/supply-chain-management-functions/) is completely different and it can take you a while to understand the process of building your store, listing your product, marketing your ideas, and shipping the orders. But if you look closely, there are various solutions available to provide a simple solution to build your website and begin selling your products in an instant. Furthermore, you can always rely on industry experts from Shopify, Unicommerce, and others to answer your questions about growing your business online. You can do this at SHIVIR 2020. Read more about it further. ## Focus on Fulfillment Your fulfillment model is going to be an absolute game-changer. Since most large retailers are making a shift to eCommerce, the competition is only going to get tougher. Therefore, if you want to build loyal customers, you will need to have a factor that differentiates you from the rest. Having the right logistics and [fulfillment](https://www.shiprocket.in/fulfillment/) strategy can help you reach out to people faster. Moreover, the direct-to-commerce or D2C market is going to grow exponentially in the tier-2 and tier-3 cities in India. As this audience is only starting to turn to eCommerce for their needs, you can influence their purchase behavior in many ways! So, if you can deliver to them on time, there is a good chance they are going to turn to your business for their shopping needs. To deliver seamlessly across all pin codes of India, you can ship with solutions like Shiprocket. This can have many benefits in this challenging scenario. First, you can ship from multiple pickup locations. Therefore, if you have warehouses across the country, you can schedule pickups and deliver on time. Next, you can ship with 17+ courier partners. This can help you get a wide reach of courier partners without having to reach out to anyone or go to any office physically. Small businesses that want to deliver products to different zones can opt for Shiprocket fulfillment. You will need to store your inventory in Shiprocket’s fulfillment centre, and we will pick, pack, and process the orders for you. With [Shiprocket fulfillment](https://www.shiprocket.in/fulfillment/?utm_source=SR-Blog&utm_medium=content&utm_campaign=business-continuity-shivir), you will be able to reach customers faster across India. For instance, if you’re running your business in Delhi, you will be able to run your business in Bangalore, sitting in Delhi. With a shift to eCommerce, focussing on logistics and fulfillment can help you run your business smoothly on the ground level. ## Hyperlocal Deliveries are Making a Comeback With the demand for essential items increasing, we can see that [brick and mortar stores](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/) are taking a hit. People are now more interested in ordering online and are looking for deliveries as quickly as two hours or three hours. > *“Vipul Parekh, the co-founder of Big Basket, said that they had seen a 20 to 30% increase in orders in March-April as compared to February.”* This implies that the demand for food and grocery, along with other essential items, is at an all-time high. Thus, you need to focus on techniques to get these faster to your buyers. Even after the restrictions are eased, people are going to rely on hyperlocal delivery from their neighborhood to get their essentials as it is more convenient and faster. Moreover, if businesses integrate an eCommerce strategy into their hyperlocal business, they can reach out to several buyers in their neighborhood. To make [hyperlocal delivery](https://www.shiprocket.in/hyperlocal/) accessible to all, you can ship with aggregators like Shiprocket. They enable you to deliver with the help of leading hyperlocal service providers like Shadowfax, Dunzo, and Wefast. This can help you gain more accessibility within a 50 km radius of your store. As a robust technical infrastructure backs these solutions, you can expect to see a delightful customer experience with efficient operation management for your business. Even [large retailers](https://inc42.com/infocus/the-reset/covid-19-opens-up-direct-to-consumer-doors-for-indian-ecommerce-startups-brands/) like Paytm mall are resorting to strategic partnerships with hyperlocal delivery service providers. Primarily, to expand their reach and optimize delivery. ## The New Essentials With the lockdown in place and the dwindling economy, the need for non-essentials has gone down among shoppers. In India, 93% of all [eCommerce sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) are non-essential items. Post lockdown, we can expect to see a category of new essentials. These would include products that help individuals stay comfortable at home. These would include: - Home appliances - Hobby Products - Fitness equipment - Home improvement products - Toys The fashion and luxury [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) industry, that is the worst-hit, can expect to see a shift in demand. Now, consumers will look for more utility-based products. As some people are now witnessing distressing consequences like salary cuts or job losses, it will be difficult before the sales come back to what they were before. If you adapt to changing consumer needs and modify your inventory accordingly, you can still maintain continuity in business. This can help you grow a fair share in the industry. With the ease of restrictions in the orange and green zones, these items are going to be high in demand as the lockdown is extended. Also, since the virus has still not been cured, most people are going to stay home for a long period of time. Hence, optimize your inventory to fit these products for your buyers. Shipping [essentials](https://www.shiprocket.in/ship-essential-products-covid-19/) right now, in the time of need, is also a major task. To do so, you can tie up with shipping solutions like Shiprocket. They can help ship products like personal care, PPE, medical equipment, medicines, groceries, pet supplies, baby care products, stationery, etc. ## Safer Deliveries You can expect the delivery norms to change post lockdown completely. Deliveries will no longer be just a part of the process. They will have to be monitored and scrutinized at all times. This means, post lockdown, you will have to focus immensely on the sanitization of your inventory and warehouse. Also, it will be vital to conduct safety training programs for your staff. This will be necessary to ensure they deliver hygienically and follow safety protocols. Contactless delivery is a concept that has bloomed in the long term period and shall continue to grow post lockdown. It is a great technique to avoid contact, and you must follow it to deliver your products. The primary focus of the supply chain industry post lockdown is going to be safe deliveries and hygienic operations. 75% of Indian consumers who participated in Capgemini research said they would purchase with retailers adopting safety practices in stores. Therefore, having supply chain transparency will be helpful for SMEs, D2C brands, and retailers. ## A Boom in Digital Payments Finally, there will be an increase in online payments post the lockdown. As the government and other retailers are pushing toward the utilization of digital payment modes like UPI payments, mobile wallets, net banking, etc. we can expect to see a growth in the use of these post lockdown too! According to a report by [Statista](https://www.statista.com/statistics/1111082/india-coronavirus-impact-on-digital-payment-usage/), nearly 33% of online shoppers prefer digital payments as they have to utilize less cash. This trend can see an upward growth even after the lockdown is lifted. Even in the offline retail markets, people will prefer paying via contactless delivery options. Hence, it will be suitable for your business to get on with a payment gateway. Collecting online payments will be the next normal for your business. You can expect a decrease in cash on delivery orders as safety standards are going to become much more strict. ## Discuss These Strategies with Industry Experts at SHIVIR 2020 It can often get confusing when we have never encountered a similar business challenge before. To help you find practical solutions and understand these problems better, Shiprocket brings to you SHIVIR 2020, a 3 day virtual eCommerce summit. This summit will help you become aware of the key aspects of financing a business, the evolving nature of eCommerce, and logistics in the times of a COVID-19 induced national lockdown and more. You will get a chance to interact with industry experts from Shiprocket, Shopify, Unicommerce, Facebook, [Zoho Commerce](https://www.shiprocket.in/channel-integrations/zoho/), PayU, AdYogi, Payoneer, and many more and understand closely how you can evolve every aspect of your business to adapt with changing consumer behaviour and purchase dynamics. Futhermore, you can ask questions and find answers to your queries and learn from the experience of the eminent experts. Do not forget to register today! ## Final Thoughts Even though times are uncertain now, there is hope that the industry will soon rise to greater heights. Right now, eCommerce businesses need to align their business plan to accommodate changing needs. The evolution of key focus areas is essential for their business growth. How much ever bleak the sales may seem, now is an excellent time to gain knowledge in business and leap in the post-corona era. --- ## https://www.shiprocket.in/blog/what-is-an-api/ --- title: What is an API? Benefits and FAQs - Shiprocket url: https://www.shiprocket.in/blog/what-is-an-api/ description: Times are fast evolving and almost every other operation is now being automated. Be it eCommerce or food service, the scope for manual work is now reducing. Every sector of the industry is working towards becoming computerized and managing everything from a single platform. last_updated: 2023-11-02 source: webpage --- # What is an API & How to Use it for Seamless Order Fulfillment? Times are fast evolving and almost every other operation is now being [automated](https://www.shiprocket.in/blog/business-process-automation-disadvantages/). Be it eCommerce or food service, the scope for manual work is now reducing. Every sector of the industry is working towards becoming computerized and managing everything from a single platform. But have you ever thought about how these processes are linked with one another? Here is a component that can help you decipher the mystery behind seamless automation – APIs. Let’s dig deeper into the details of API and how it can make [eCommerce shipping](https://www.shiprocket.in) easier for you. *[Image: APIs]* ## What is an API? API stands for **Application Programming Interface**. It is an intermediate link between two applications that allows them to communicate with each other. To understand what an API is, let’s take a look at a real-life example – booking movie tickets online. It is one of the easiest processes that we use in our day-to-day lives. When you open the website, you choose the movie you want to watch, choose the venue, select the showtime, select the seats, and make the payment. Voila! You can now print your tickets. But, how does this work in the background? Basically, some information about your payment is exchanged between the [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) and the app to confirm the payment made. This communication is carried out via an API. The same would be applicable to your eCommerce website as well when you redirect your buyers to a payment gateway. ## Benefits of an API APIs can reduce the work of developers by a large margin. Let’s see how they are beneficial for your business. ### Automation With APIs, you can train your computer to manage your work. Manual dependency reduces and you can schedule tasks well in advance to avoid any confusion and maintain a streamlined workflow. This helps the developers to meet their objectives and complete more tasks in lesser time. The API has no implementation, and it specifies how a few software components should be assembled to create a program. This helps businesses save time, costs, and efforts. ### Integration APIs can help you integrate several platforms with one another. With the help of integration, you can reorganize the inter-relationship of the different software as per your business needs. With its help, you can easily obtain better results while reducing development costs. Besides, you can also integrate your applications with third-party websites to optimize their functionality and improve usability for your business’s betterment. For example, you can integrate your website and [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) with Shiprocket’s account and import your orders. This way, you can ship your orders from one platform. ### Personalization One size does not fit all – you must have heard of this proverb. APIs also give you the ability to customize and create content for every user. Users can customize what they want to view and set up their API accordingly. As said above, you can integrate your application with a third-party platform and gain deeper insights into how your users interact with the application. This will help you improve the user experience. ### Efficiency With automation being the trend, you can expect to get work done faster and information sharing is much more simplified and you can work on faster exchange. Content generated can be pushed automatically. ### Innovation [APIs](https://www.shiprocket.in/developers/) have also led to innovation as those who can utilize them can use them to make things happen. Earlier only those developers could use APIs who had an understanding of the data exchange models. ### Synchronization Since your platform will now be integrated with other necessary programs and applications, you can synchronize your operations with other apps and streamline your workflow in an efficient manner. ## How are APIs Significant For Order Management & Shipping – Shiprocket [Order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) is automated to a great extent in today’s times. Hence, integrating various platforms with the help of APIs can help you reduce manual work and streamline your workflow in a smooth manner. Let’s take a look at Shiprocket’s platform to give you a better understanding of how this would work. When a seller like you signs up on Shiprocket, they can integrate their website or marketplace in the platform. This is how it looks: *[Image: API integration]* Once you integrate your store and [Shiprocket](http://app.shiprocket.in), you open an avenue of options for customization. Here is what you get: 1. You can edit the order mapping statuses so that they are common on both channels 2. Sync your inventory with the store 3. Map the payment statuses Furthermore, you can also import orders automatically every 15 minutes from your store. All this, without having to lift a finger. This will help save time and consequently, you can give more time to your business rather than taking care of orders. ## Non-Delivery Management Using Courier APIs Another advantage of signing up with Shiprocket is that we have API integrations with all our [courier partners](https://www.shiprocket.in/carrier-integrations/). Thus, when it comes to non-delivery of orders, you receive an instant notification and the undelivered order reflects on your panel. This enables you to act faster on such orders and either schedule them for RTO or re-attempt delivery. These initiatives can help you reduce RTO by up to 60%. That can increase your profit by a considerable margin. ## Conclusion APIs are an integral part of any business that is backed by strong technological infrastructure. Hence, it is a smart approach to learn adequately about them and incorporate them into your system. Like we talked about, you can help reduce the number of manual hours put in and direct the efforts of your tech team on to more lucrative opportunities and growth. Also, [eCommerce shipping](https://www.shiprocket.in/blog/ecommerce-shipping-best-practices/) can be a much simpler journey if you take it up with APIs and the right technology. All the best! --- ## https://www.shiprocket.in/blog/shiprocket-packaging/ --- title: Introducing Shiprocket Packaging - Smart Packaging for Quicker Fulfillment url: https://www.shiprocket.in/blog/shiprocket-packaging/ description: Packaging is an integral part of the fulfillment chain. It impacts the entire supply chain and determines the speed at which you complete your first mile operations as packaging is largely manual and requires precision. last_updated: 2023-11-02 source: webpage --- # Introducing Shiprocket Packaging – Smart Packaging for Quicker Fulfillment Packaging is an integral part of the fulfillment chain. It impacts the entire supply chain and determines the speed at which you complete your first mile operations as packaging is largely manual and requires precision. But often, it is also the slowest process that setbacks your chain of events because it is largely manual and needs to be in sync with [inventory management](https://www.shiprocket.in/fulfillment/), warehouse management, and shipping. Sometimes, it becomes difficult to keep a track of the packaging being used as it is a separate inventory of its own. Most eCommerce business owners face the brunt of delayed deliveries and poor shipping experience because they cannot provide optimal packaging or their shipments are delayed due to the time taken for arranging the right packaging material. You also need to keep a check on the overall weight of your shipment, as most courier companies charge based on the [volumetric weight](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/) that includes the weight of the packaging. *[Image: ]* This makes it even more important to have a solid system in place for packaging. There has to be a process in place that can help you streamline your [fulfillment](https://fulfillment.shiprocket.in/) and maintain harmony between packaging, inventory, warehousing, and logistics. All these operations are carried out simultaneously and need to have complete synchronization in order to avoid confusion, roadblocks, and delays. Most sellers purchase packaging material from several vendors. To make sure that the material is of good quality, you have to go to the store physically, conduct various quality checks, and then purchase the material. Usually, during transportation, the material can also get damaged and that can eventually lead to a faulty delivery to the customer. Therefore, to make this process automated, simplified, and quick, Shiprocket brings to you a new feature with the name [Shiprocket Packaging](http://packaging.shiprocket.in). It is an attempt to help you optimize your packaging, provide you with quality packaging material, and also give you a solution to standardize fulfillment operations. Let’s find out more about Shiprocket Packaging and how it is useful for your eCommerce business. ## What is Shiprocket Packaging?  Shiprocket Packaging is an innovative packaging solution for your business that gives you the opportunity to purchase some of the finest packaging material like flyers, packaging boxes, corrugated boxes, etc. from Shiprocket. The products are listed on the website with complete dimensions and related specifications. All you need to do is place your order on the packaging website and pay for it online. Our product will be delivered to the doorstep of your delivery address. ### Package Master – Simplify Package Management  Along with Shiprocket Packaging, we also bring to you ‘packaging master’ in the [Shiprocket dashboard](http://app.shiprocket.in) that helps you sync your inventory with your packaging material so that you can process orders quickly and maintain a check on your packaging inventory at the same time. When you process orders on the Shiprocket panel, Shiprocket’s package master makes it mandatory to add the packing material information so that you can save it for future use. You can also add your own packaging materials information like the length, breadth, height, type along with the images, and store it for use with future shipments. This reduces manual work and you can maintain continuous sync between your [packaging material](https://packaging.shiprocket.in/ecommerce-packaging-material) and inventory. When you purchase the packaging material from Shiprocket, the material information such as the dimensions, type, images, etc.is automatically saved under the package master and you do not need to get it approved for processing your orders. ## Benefits of Shiprocket Packaging  Shiprocket packaging along with package master brings to you several advantages such as reduction in weight discrepancies, sync between processes, [quicker packaging](https://www.shiprocket.in/blog/batch-picking-order-fulfillment-technique/), and much more for your business. Let’s elaborate on them a little bit – ### Finest Packaging Material  Shiprocket Packaging gets you the finest packaging material for your products. These materials undergo several quality checks and are made available to our clients post that. You can purchase various products such as tamper-proof courier bags, courier bags with POD sleeves in various sizes such as 8×10, 12×16, and 14 x16. Along with this, you can also get your corrugated cardboard box supplies from Shiprocket in the three-ply cardboard range of 6 x 4 x 3, 9 x 4.5 x 3.5, and 10.5 x 7 x 4. The best part about these packaging flyers inboxes is that they are hundred percent recyclable and can be utilized multiple times before they fall down on quality. At Shiprocket, we constantly make an effort to promote [sustainable shipping & logistics](https://www.shiprocket.in/blog/sustainable-logistics-future-supply-chain/). ### Cost-Effective Packaging  All the packaging material present on the Shiprocket packaging website is priced at extremely nominal rates so that you don’t have to do the hard work of negotiations and wait till the best price is offered. Even if you have to order a small amount, do it without compromising on the quality of the products. ### Reduction in Weight Discrepancies  If the packaging is not appropriate, it can lead to weight disputes with the courier partners. To ensure that these complications don’t arise, you can lock the dimensions of your packaging material and map it to specific SKUs so that your packaging becomes uniform across inventory. With this move, [your packaging](https://packaging.shiprocket.in/ecommerce-packaging) cannot be questioned for weight disputes. Along with freezing dimensions, you can also add images of the packaging material to store complete information in case of any further disputes. ### Automate Inventory Management  By mapping [SKUs](https://www.shiprocket.in/blog/creating-effective-skus/) to the packaging material, you will reduce additional manual efforts for keeping track of packaging material for inventory and which product is suitable for which product. It will help you streamline the process and make it more accessible for everyone who is a part of the process. This will help you eliminate miscommunication and synchronize packaging operations with inventory management & shipping. ### Faster Order Processing  With all the above measures taken for mapping packaging with inventory, purchasing packaging from a trusted seller, and [reducing weight discrepancies](https://www.shiprocket.in/blog/effective-weight-dispute-management/), you can easily process orders quicker. This organization and streamlining gives you an upper hand when processing orders and you can set deadlines for tasks easily. As your first mile operations improve, you can schedule pickups sooner and a major chunk of time will be saved. ## Conclusion Shiprocket Packaging is the best thing that can happen for your business when it comes to seamless order fulfillment and delivery. Purchase packaging from India’s [eCommerce logistics](https://www.shiprocket.in/) leader and automate your process easily. Make sure you hop onto the bandwagon to ensure maximum output and the best service. ## FAQs (Frequently Asked Questions) **How can I buy packaging material from Shiprocket?** You can visit our [Shiprocket Packaging](https://packaging.shiprocket.in/) website to purchase high-quality packaging materials from us. **Is there any additional charge for shipping packaging material?** We offer free shipping across the country; you can buy with us without worrying about the shipping cost. **What types of packaging materials can I buy from Shiprocket Packaging?** We offer high-quality corrugated boxes, courier bags, tapes, and stretch film rolls in different sizes at very reasonable rates. **How can I track my order with Shiprocket Packaging?** You can track your order [here](https://packaging.shiprocket.co/) by entering the Order ID or AWB no that you must have received upon order confirmation. --- ## https://www.shiprocket.in/blog/inventory-counting/ --- title: What is Inventory Counting: Its Purpose & Best Practices - Shiprocket url: https://www.shiprocket.in/blog/inventory-counting/ description: Inventory counting forms a crucial aspect of managing your order fulfillment process. As an eCommerce business owner, you need to have clear visibility of your stock in hand. This is where inventory counting plays its role. In this article, we will dive deep into the concept of inventory counting and how you must do it for your eCommerce business to run smoothly. last_updated: 2023-11-02 source: webpage --- # What is Inventory Counting & How to Do it for your eCommerce Business? Inventory counting forms a crucial aspect of managing your order fulfillment process. As an eCommerce business owner, you need to have clear visibility of your stock in hand. This is where inventory counting plays its role. In this article, we will dive deep into the concept of inventory counting and how you must do it for your eCommerce business to run smoothly. ## What is Inventory Counting? Inventory counting is the method of monitoring what is in stock by taking an actual count of all the products. This is a thoroughly coordinated process, which includes separating, counting items, and recording the results. The purpose of [inventory counting](https://www.shiprocket.in/blog/top-6-benefits-cycle-counting-vs-annual-inventory-counts/) is to determine the actual inventory in stock. eCommerce businesses should regularly determine what is in their warehouses with the help of the right [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/). Taking an inventory count enables a company to clearly see what stock and assets it has, and how to locate these fast. It also determines whether the inventory you thought you had is correct. It is not uncommon for the actual inventory to not correspond to the book balances. ## What is the Purpose of Inventory Counting? ### **Track Inventory** Inventory counting enables you to overview all your sales channels and stay up-to-date on how much stock you have and where it is located, in case you have multiple warehouse locations. ### **Improve Shipping** With proper inventory counting in place, you will know if you’re ever out of stock with a particular product. Therefore, you will not keep your customers waiting for that product, and will be able to mention it beforehand to them. On the other hand, you will know if that item is available in any separate warehouse and ship it to customers from that particular location. One of the best ways to improve your shipping is by tying up with a third-party fulfillment provider such as [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/). With Shiprocket Fulfillment, which is an end-to-end warehousing and order fulfillment solution, you can be assured to have a 99.9% inventory accuracy performed by experts at our warehouse. ### Control Costs You can work out which stock is doing well and which products aren’t worth ordering or selling anymore if they’re gathering dust. ### Planning & Forecasting The software can be used to analyze data trends from well-performing stocks. Being able to predict what will happen means you can plan better. ## How Often you Should Count your Inventory? When evaluating your inventory process, you should decide how often you need to carry out an inventory count and which type is the right one. The exact regularity of inventory counting varies from one company to another, with some companies choosing monthly inventory counts, and some opting for once a year. This all depends on the company’s inventory turnover and its success in the past when it comes to inventory numbers being accurate without a full audit being required. Companies that process fewer orders regularly don’t need to carry out inspections as frequently. More prominent companies typically opt for fully automated inventory systems. Therefore they don’t need to carry out manually inventory counting. Full counts should be carried out at the end of the financial year, although your accountant might recommend you do one at your mid-financial-year point. Other recommended times are before you sell your business and after hectic periods such as holiday seasons. ### Cycle counting As long as you have a well-computerized inventory system, the [cycle counting](https://www.shiprocket.in/blog/understanding-the-basic-shipping-terms/) system can save you money and increase the accuracy of the count. Many business owners choose this method since annual physical inventories are a lot more complicated and therefore come with a higher chance of errors being made. Because the cycle counting method is carried out by software, it makes sense for you to do a few random spot checks throughout the year to ensure the software is giving accurate results. Cycle counting is especially beneficial for retailers since it means the store doesn’t need to be closed while it’s taking place. ### Periodic Counting This method is quite similar to cycle counting but is slightly more systematic. Some businesses choose to perform periodic counting every three to six months to check the method’s accuracy. ### Seasonal Counting The seasonal method can consist of spot inventory counts or complete counts. The main reason for choosing this is when seasonal trends change. For example, a clothing business might perform an inventory count as the season is coming to an end to make sure it has sold all the stock it planned to sell that season and prepare for the next season’s products to be stored in its place. In the food sector, seasonal counting is done for those items that are soon to be expired as it may violate health codes. ### Annual Counting An annual inventory count is common for businesses that don’t use cycle-counting procedures or software or don’t have many items. Many companies also perform yearly inventory counts to rectify any mistakes made in the software, as this loss can go towards a tax deduction. An end-of-year stocktake is carried out to be used in the company’s financial statements. Sometimes external auditors are present whose job is to audit the financial statements. ## **Best Practices for Inventory Cycle Counting** The following are the best practices for inventory cycle counting: - Schedule inventory counting as a normal facility operation. Schedule it frequently, as the higher the frequency, the higher will be the accuracy. - Rather than random counts, classify the items as A, B, C, and so on groups. Spend more time with the inventory that has the highest value. For instance, Group A represents just 5-10% of the inventory value, Group B represents 10-15% of the inventory value, and Group C represents the remaining 70-80% of the inventory value. So, keep your focus more on Group C. - Keep the cycle count methodical throughout the warehouse to ensure that all the products are accounted for. The process should be well-defined and documented. - Two individuals can count the products if possible. A comparison can be made later, and discrepancies can be reviewed. - Before starting inventory counting, ensure that all the open transactions, such as receiving and shipping are closed. - Start the inventory counting cycle at the start or end of the day before the warehouse operations start or after the end of the operations. ## Final Thoughts Whether you’re handling inventory management using Excel or are using a retail solution, inventory counting is a critical part of running an eCommerce business. Smooth and painless inventory counting doesn’t happen by accident. Details are planned well in advance, and the products, materials, and tools you’ll be using are prepared beforehand. If you intend to do inventory counts anytime soon, be sure to note the tasks we talked about above. Doing so will make your life so much easier. --- ## https://www.shiprocket.in/blog/inventory-management-automation/ --- title: Inventory Management Automation: Benefits & Challenges - Shiprocket url: https://www.shiprocket.in/blog/inventory-management-automation/ description: The foundation of every business lies in its tangible assets. No matter what kind of business you’re running, if it is a product based, it ultimately comes down to your inventory. Regardless of the finesse of your services, your customer satisfaction heavily relies on your inventory. last_updated: 2023-11-24 source: webpage --- # Inventory Management Automation: Benefits & Challenges The foundation of every business lies in its tangible assets. No matter what kind of business you’re running, if it is a product based, it ultimately comes down to your [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/). Regardless of the finesse of your services, your customer satisfaction heavily relies on your inventory. Unless it is the product that the customer has offered fits into their expectations, there is not much you can do as a business. Taking a closer look, you might be developing great strategies to build your business, reach out to customers and engage them with compelling marketing strategies. But unless, you’re paying attention to the fundamental building block of your business- your inventory, nothing makes sense. This is where inventory management comes into the picture. *[Image: ]* Most businesses who neglect inventory management suffer from not only a loss in their business, but also reduced profit margins, lost customers and diminished reputation as a competitive business. While those who develop a nuanced strategy around the process open their doors to unprecedented profits, increased [customer retention](https://www.shiprocket.in/blog/good-logistics-management-for-customer-retention/) and satisfaction. Such is the magic of inventory management for your business. Even though organizations take steps towards managing their inventories and keeping a close eye on them, they still rely on more than a few manual processes for the job. Such an approach not just damages the functioning of a company but also creates a room for more than a few errors. But, thanks to technology, businesses have a huge help when it comes to managing their inventory. We are talking about automation and how it helps eCommerce businesses realize their inventory more closely and take the necessary steps to stay competitive in the market competition. If you’re wondering what automation in [inventory management](https://www.shiprocket.in/blog/inventory-management-software/) is all about, you’re at the right place. Let’s take a close look at automation in inventory management more closely- ## What is Automation in Inventory Management? An essential element of the supply chain, inventory management refers to the supervision of flow of goods and materials from the warehouse to the point of sale. Statistics suggest that businesses all over the world recorded a loss of as much as $1.75 trillion due to losses in their inventory. This shows how neglecting inventory management can lead to steep costs in a business. *[Image: ]* The role of automation comes in to make the existing process of inventory management seamless. It reduces the need for redundant tasks and contributes at several levels in a business. Through the means of an automated platform, inventory management helps wholesalers, retailers and eCommerce business owners edit, manage and monitor their inventory in real time. The main role of [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/) comes in the cost reduction of the business and making processes seamless so that key stakeholders can focus on more critical decisions for their business rather than just getting involved in minute tasks related to inventory. *[Image: ]* ## 5 Quick Reasons You Need Automation for Managing Inventory Now that you know about the role of automation in inventory management, let’s take a look at the ways it makes managing your inventory hassle-free. ### Automation Helps Save Time One of the best benefits of automation comes from the fact that it helps save time. Imagine the time that goes into analyzing each piece of inventory, updating the stock levels manually on multiple systems and keep doing all this day after day for the business as usual activity. However, as cumbersome as it sounds, manual activities take up a lot of time that could have been otherwise utilized in more critical business tasks and decision making. With automation in the picture, the need for labour intensive tasks vanish. [Barcode scanning](https://www.shiprocket.in/blog/shipping-barcode-for-ecommerce-order-fulfillment/) can replace the need for typing product or box number of each item arriving and leaving the warehouse respectively. Similarly, scanning the products one time can be sufficient to track its entire journey until the customer’s doorstep. ### Automation Ensures Accurate Inventory Level A big problem that sellers often face is that they fail to keep their stock levels optimum in their inventory. For example, either most products will keep turning out of stock on their website or will be rotting somewhere in the [warehouse](https://www.shiprocket.in/blog/ecommerce-warehousing/) due to no demand. Such situations not only bring losses to a business but also damage its reputation among the customers. When products turn out of stock on your website, customers turn to your competitors to make a purchase, Therefore, you lose a sale opportunity. Automation helps in forecasting demands accurately when combined with the power of data analytics. This means, when your products are about to turn out of stock and customer demands are predicted, you will be notified automatically to restock a particular product. *[Image: ]* ### Automation Improves the Quality of Delivery The quality of your product delivery is a crucial factor that determines the success or failure of your business. Having said this, even the tiniest mistake can have a severe impact on the quality of delivery and ultimately damage your customer satisfaction. Statistics suggest that 81% of the customers experienced the ‘out of stock’ situation for a product, which ultimately left them disappointed and hurt the profits of a business. Automation can help by prompting sellers to restock their inventory levels and provide a standard tracking. Tracking can improve the quality of delivery since it can help the customer keep a close eye on their parcel. If you sign up for inventory management and storage with a service provider like [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/), you can easily improve your you delivery performance and also provide same-day or next-day delivery to your customers *[Image: ]* ### Automation Helps Cut Down on Business Costs When it comes to business costs, there is nothing that performs better in reducing them than automation. Backorers, excess inventory, inventory damage and other haphazard inventory situations can raise business costs. You might have to take measures to compensate for the mistakes, and will again incur more costs. On the other hand, automation can help cut down business costs by streamlining the entire process and help you maintain the records well on time. This will help you take proactive measures and reduce unnecessary costs. ### Automation Reduces the Risk for Human Error When tasks are done by hand, there is more room for human error. Automation on the other hand, eradicates such a need and reduces the dependency of inventory management on manual processes. Statistics suggest that just by using the barcode system for tracking goods, administration errors arising on account of human tasks reduced by as much as 41%. More to this, accurate inventory management costs helps in ascertaining sales costs, operating costs and more. ## Challenges in Inventory Management Automation The following are the downsides of automation in inventory management: ### Return on Investment Some automated services come with costs. It is important to identify the ROI from the automation process before investing in it to make a sound decision. ### Complexity Sometimes, the tasks that you have to complete on daily basis tasks are complex. You can employ software for this task. Many providers offer such related services and software to ensure you conveniently manage the business operations. ### Security You must have heard many times about computer security-related problems. There are many hacking attempts indeed and digitalization opens the door for this. But, if you choose the best solution, it comes with excellent security measures. ### Integration Compatibility The platform you choose must be compatible with the existing system you use. Outsourcing your inventory to third-party logistics companies like [Shiprocket Fulfillment](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/) can help you manage inventory more efficiently while reducing costs by 40%. You can store it in technologically efficient warehouses that can help you deliver products 2x faster, reduce returns, and enhance the customer experience by many folds! With automation in the picture, you can look at the aspects of your business that have been otherwise neglected. Alternatively, you can make your business more competitive by harnessing the potential of technology for your business. For example, by using the logistics and inventory management platform Shiprocket Fulfillment, you can grow your business by 4% and at the same time reduce the risk of your return orders. The key is to start right away! *[Image: ]* --- ## https://www.shiprocket.in/blog/warehouse-inventory-management/ --- title: Warehouse Inventory Management: The Ultimate Guide - Shiprocket url: https://www.shiprocket.in/blog/warehouse-inventory-management/ description: When we talk about a seamless logistics supply chain, the first thing that comes to our mind is a streamlined order fulfillment process. This process includes product sourcing, inventory management, warehouse management, packaging, shipping, & return order management. last_updated: 2023-11-24 source: webpage --- # A Closer Look at Warehouse Inventory Management System & Process When we talk about a seamless logistics [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/), the first thing that comes to our mind is a streamlined order fulfillment process. This process includes product sourcing, inventory management, warehouse management, packaging, shipping, & return order management. One of the key steps in this process is the warehouse and inventory management. These form the backbone of the process and if both these elements are not in order, the entire supply chain could collapse. *[Image: Decoding Warehouse Inventory Management]* Inventory management is a critical aspect of the chain where you keep a track of the incoming and outgoing orders and map them with the availability and unavailability of products. When you source products and load them in your [warehouse](https://www.shiprocket.in/blog/inventory-management-vs-warehouse-management/), inventory management takes a completely different shape. Now, inventory management is done with respect to the warehouse. There are several things you need to keep in mind to efficiently manage your warehouse inventory and ensure that the products are packed and shipped on time, without any delays. Hence, here is a closer look at warehouse inventory management and steps to conduct it effectively. ## What is a Warehouse Inventory Management System? To understand warehouse inventory management, let’s begin with understanding what exactly is warehouse inventory. When you run an eCommerce business, it is not necessary that you have only one warehouse for all your products. You can have warehouses in different parts of the country, and conduct operations accordingly. When we talk about inventory, we talk about a master database that contains details of all the products that have been sourced for the brand or store. But, when we talk about warehouse inventory, we talk about the [inventory](https://www.shiprocket.in/blog/inventory-management-tips-for-smb/) that is stored in a particular warehouse. For example, you own an apparel store. It is obvious that you will source products from multiple vendors. Also, the categories will be distinct. For instance, you might be selling Women’s Indian wear and men’s formal wear. So, it might not be compulsory that Products from both categories are stored in the same warehouse. One warehouse could store women’s Indian wear and the other could house men’s formal wear. How inventory is managed in both the respective warehouses, will form an effective warehouse inventory management system. Of course, there will be similarities in the management style but there will also be some differences that will be unique to each warehouse. Therefore, it is important to establish a warehouse inventory management system that can help you eliminate any roadblocks and facilitate a fast-moving process for order fulfillment. *[Image: Order Fulfillment]* ## Why is Warehouse Inventory Management Important? Warehouse inventory management is critical as the absence of it could cause disruptions in the supply chain of the company. With warehouse inventory management, you will be able to ensure product availability depending on the customer demand and supply it accordingly. For example, if you are running out of products of a particular category in the warehouse, you can easily restock them if you have the right information about your warehouse inventory. Also, [warehouse inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) makes it easier to locate the products in the warehouse and helps improve the order fulfillment process by optimizing the first-mile operations. ## Steps to Ensure Proper Warehouse Inventory Management *[Image: How to Ensure Warehouse Inventory Management]* ### Analyze Stock Levels Before you begin to establish an inventory management process for your warehouse, analyze the stock that you already have. Understand the products and try to put them in groups and segregate these into categories and organize them according to your requirement. This includes understanding the type of the product, its make, shelflife, specifications, etc. For instance, if the products you’re dealing with are fragile like glass, you will make provisions accordingly. Once you go through the entire inventory and take a deeper look at the products, you will have a clear idea about what you are dealing with and how you need to take care of them. Thus, get acquainted with the products before starting. ### Implement an Inventory Management Technique There are many inventory management techniques like the just-in-time inventory, first-in-first-out, ABC inventory, last-in-first-out. According to your products, implement a technique for inventory management. This will help you form a process and also help with inventory control. An inventory management technique will optimize the eCommerce [fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/) and ensure that no product is wasted. It will help you with the complete utilization of resources and products for your shop. But, this must be decided based on the type of product and its features like the material, perishability, etc. The technique you choose to manage inventory will dictate the entire flow in your warehouse. ### Integrate with Master Inventory or a Centralized System To ensure that the process runs smoothly and inventory is handled efficiently in a warehouse, there has to be a reference point. Therefore it is important to map the current inventory with master inventory so that you can keep a check on the stock levels and order contents accordingly. Also, this will help enhance visibility and give you more options for suitable contingency plans. If a product is available in a nearby warehouse, you can arrange items from there instead of listing a product as out of stock or unavailable. ### Optimize Warehouse Design Next, optimize your warehouse design and re-evaluate space allocation. The design must optimize the process and enhance the entire flow of [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) to make the process faster. Based on the type of inventory and products, rethink the entire placement of products to utilize space efficiently, reduce any congestion, allocate enough room for individuals. Ideally, the layout must be reviewed after fixed intervals to ensure the smooth functioning of operations in the warehouse to maximize productivity. You can store your products with a 3PL company like [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) that offers you additional storage space and advanced technology for inventory management. *[Image: SR Fulfillment]* ### Formulate Standard Operating Procedures Next, document the entire process and formulate standard operating procedures (SOPs) for your employees. As the name suggests, standard operating procedures standardize the functioning of every step in the warehouse so that any employee who works on it follows the same procedure. These help in maintaining a single flow of operations so you can avoid any mistakes in the process. Therefore, the process of inventory management must be defined and documented. Even if your staff changes, it will be easier to train them with standard operating procedures. ### Train Your Staff Moving on, take the time and train your staff about all the recent updates and the changes that you make in the process. At the end of the day, your staff will be the ones working on the ground. Hence, there must be an adequate information transfer so that there are no mistakes on hand. Share with them the SOPs and guide them about the changes in machinery and technology. Give them some time to adapt to the process. Hold regular training sessions to ensure that everyone is acquainted with the ongoing processes and changes if any. Your staff must know about the location of every [SKU](https://www.shiprocket.in/blog/creating-effective-skus/) and how they can locate them. Their efficiency will define the success of your warehouse inventory management process. ### Automate the Process Try to automate the warehouse inventory management process so that you do not have to depend much on manual labor. This will help reduce any manual errors that can lead to the delayed order fulfillment at your end. Automate operations like data collection, barcoding, scanning, picking, packaging, label generation, manifest generation, and shipping. Once you have implemented an automation strategy, ensure that you review it regularly so that it matches your business objectives. ### Measure Warehouse Performance Lastly, measure the warehouse performance regularly to see how your inventory management initiatives are working. Regular assessment will give you more insight into your operations and how you can improve them to generate maximum results. You can track the success of your operations based on the booking process, the lead time, assessing the [product returns](https://www.shiprocket.in/blog/handle-product-returns/), and the receiving process. ## Final Thoughts If done effectively, warehouse inventory management can play a major role in optimizing your overall inventory management and order fulfillment operations. It will give you an edge over your warehouse and inventory operations and you will be able to synchronize both and deliver faster. Follow the steps to get started and gradually optimize as you move forward. *[Image: SR Fulfillment]* --- ## https://www.shiprocket.in/blog/big-data-in-inventory-management/ --- title: Application of Big Data in Inventory Management - Shiprocket url: https://www.shiprocket.in/blog/big-data-in-inventory-management/ description: Big data has caused a stir in multiple industries across the world, due to many reasons. Be it research or its cutting edge application in industries, the world is leveraging big data in more than a few ways. Businesses from all walks of life are capitalizing on the benefits of big data and growing their business like never before. Right from understanding the evolving demands of the customer to making decisions that are concrete. Technology has brought greater visibility to the data that businesses have had since forever. last_updated: 2023-11-27 source: webpage --- # Application of Big Data in Inventory Management Big data has caused a stir in multiple industries across the world, due to many reasons. Be it research or its cutting edge application in industries, the world is leveraging [big data](https://www.shiprocket.in/blog/big-data-analytics-for-ecommerce-supply-chain-management-scm/) in more than a few ways. Businesses from all walks of life are capitalizing on the benefits of big data and growing their business like never before. Right from understanding the evolving demands of the customer to making decisions that are concrete. Technology has brought greater visibility to the data that businesses have had since forever. Even though every technology is a blessing, one of the most important technologies that have created quite an impact is big data. Big data has helped organizations regardless of their size make informed decisions that are concrete and backed by data, rather than their intuition. When it comes to the detailed processes taking place within a business, big data has completely reformed their dynamics for the better. One such key area is [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) and supply chain. When it comes to managing inventory, eCommerce and retail sellers still rely on a lot of manual processes. This not only increases the time taken to execute a task but also creates a space for more than a few errors. While most businesses are not completely aware of this and keep on doing the business, as usual, the results are witnessed at the customer’s end. The little errors and delays end up hampering a perfect order delivery experience of customers and put the business in a bad light. But, thanks to technology, most successful businesses are leveraging its different kinds and providing a seamless experience to their customers. Since inventory and supply chain form the backbone of any business, they should at no cost be left behind in planning among other elements of your business. This is where the role of big data comes into play. Big data can bring drastic changes to your inventory management plan and take it a notch higher without a lot of investment. If you’re wondering how you can leverage big data for seamless inventory management, you’re at the right place. Here are the top applications of big data in inventory management: ## Better Demand Forecasting One of the best applications of Big data in inventory management comes from helping businesses forecast their demands. By understanding customer purchase patterns and outliers where a sudden increase or decrease in demand is observed, businesses can efficiently prepare for it in advance. The same can be passed onto the manufacturer or wholesaler of the good who supplies the goods for your business. Demand forecasting can also help businesses understand which products are working for them and which aren’t performing well. With this information you can form [strategies around marketing](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) and choose to discontinue selling a particular product. ## Visibility of Supply Chain in Real Time A reason why a lot of customers are unhappy when they receive [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) orders is because they either receive it too late than the expected delivery date or it gets damaged in the transit. By making your supply chain visible, you can identify such issues and take a look at several processes running under it more carefully. Big data helps in tracking each and every detail of your supply chain. Right from the movement of your parcels to understanding whether your parcels will reach on time at the customers’ doorsteps to identifying the issues in case of adversaries. Big data can be the solution to all your problems. ## Inventory Planning and Development Most eCommerce businesses suffer from the inventory planning issue. This means either they have too much stock with them that is not selling well or they have customer orders pouring in, but often run out of products. Either way you are hurting your business. In the former case you are wasting your money on [inventory](https://www.shiprocket.in/blog/inventory-management-techniques/) that is not required by the customer and in the latter you are losing out on a lot of orders and customers. With big data these issues can be taken care of by analyzing the demand more closely. It ultimately helps your business plan your inventory accordingly and make developments as required. ## Order Fulfillment Customers love receiving their products on time. If you’re offering a delivery date or an estimated duration within which you will deliver the products to your customers’ doorstep, make sure you fulfil the commitment. [Order fulfilment](https://www.shiprocket.in/blog/ecommerce-order-fulfillment-terms-glossary/) is a crucial process for any business that decides the success or failure of the organization. With big data analytics, businesses can monitor their order fulfilment more closely and optimize it for faster order delivery. You can understand which parts of the order fulfilment process are causing a delay, based on which you can devise strategies to optimize it. ## Seamless Stock Replenishment Monitoring the demand of the customer manually can be a huge hassle for the seller. Similarly, ordering inventory intuitively is also a big no since the decision is not backed by the data. For seamless stock replenishment, sellers need to take decisions in the light of concrete data. Big data plays a major role here and can speed up the entire process by providing analytics on the market demands. ## Business Reputation Remember that it is your inventory that ultimately reaches the customer and creates an impact on them. No matter what the reason is, if they receive something defective, delayed or an altogether different product, it is your business reputation at stake. Using big data can simplify the backend processes for you and help you and make sure you come across as a powerful and trustworthy brand. ## Final Thoughts Big data for inventory management can make drastic improvements to your business. It can help automate several processes and optimize your inventory so that you have a competitive edge in the market. Remember that it is always best to stay one step ahead of your customer, this way you can fulfil their expectations and at the same time earn their [loyalty](https://www.shiprocket.in/blog/reasons-why-businesses-are-unable-to-create-customer-loyalty/). Big data can be your rescue in achieving all this and fulfilling your business goals. --- ## https://www.shiprocket.in/blog/product-updates-july-2020/ --- title: The Latest Shiprocket Product Updates From July 2020 url: https://www.shiprocket.in/blog/product-updates-july-2020/ description: With the eCommerce scenario rapidly picking up pace in the country, it is essential that our sellers are provided with all the latest features and functionalities to make eCommerce shipping seamless and hasslefree for them. last_updated: 2023-11-02 source: webpage --- # The Latest Shiprocket Product Updates From July 2020 With the eCommerce scenario rapidly picking up pace in the country, it is essential that our sellers are provided with all the latest features and functionalities to make eCommerce shipping seamless and hasslefree for them. At [Shiprocket](https://www.shiprocket.in/), we have worked tirelessly to make every aspect of logistics much more simplified for you. We have seriously taken into account your feedback and made some exciting additions in the Shiprocket panel to make the process uncomplicated and seller-friendly! With several features around analytics, NDR, bulk download, pick up escalations, and many changes in the mobile app, we have some very interesting updates to share with you. Let’s dive into these updates and have a closer look at how they can be game-changing for your business! ## All New Shipment Analytics Dashboard To understand patterns of success and failure, you need to have a close eye at trends and how your decisions have been performing. No better way to analyze these with the help of [detailed analytics](https://www.shiprocket.in/blog/shipping-analytics-for-ecommerce-logistics/) represented in extremely simple methods. To help you make informed eCommerce logistic decisions, we have introduced many new dashboards in the Shiprocket panel. These include dashboards for orders, shipments, NDR, RTO, couriers, and delays. Each of these dashboards contains several comparisons based on your previous shipments. The order section contains information like the top 10 customers, the top 10 products, buyer demographics, most popular orders location, etc. These insights give you a better understanding of your best selling products and how are your products performing! Next, the NDR and RTO dashboard give you a better understanding of how many of your shipments have been marked as undelivered, the reasons for their non-delivery, and how many were delivered in their second delivery attempt. This information combined with other relevant statistics, can help you gauge & tackle a very serious concern for your business – [Return To Origin](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/)(RTO) shipments. You can make informed decisions for the same and alter your strategy to help reduce this number. In the delays dashboard, you can see where in the process you are facing maximum delays for example if there is a delay in the pickup, NDR to re-attempt, in transit, RTO, etc. You can also get a consolidated number of lost shipments, damaged shipments, destroyed shipments, etc. The best part is, you can filter out data according to the dates you want and draw solid conclusions backed by numbers. These insights can help you optimize your [fulfillment](https://www.shiprocket.in/fulfillment/) and shift much faster to your customers. The main reason we bring to you this update is to make data available around your shipments. Since most of these numbers are difficult to record manually, you cannot get them easily. At Shiprocket, we hope to eliminate this missing link and hope that such data can help you simplify shipping and carry out the process in a much more seamless and powerful manner! ## An Improved NDR Panel We can understand how confusing undelivered orders and returns can be. Hence, to make processing them easier, we bring to you a simplified NDR Panel. We have work to segregate the [NDR and RTO](https://shiprocket.in/blog/what-is-ndr-rto/) process so you can deal with both separately. In the NDR panel, we now show you essential data like the NDR attempts and NDR distribution in the consolidated fashion so you can monitor daily activity and perform necessary action on the same. The data about ‘NDR Attempt’ gives you information about how many NDRs you have received and the subsequent re-attempts. The information about ‘NDR Distribution’ talks about how many buyers responded positively, the successful deliveries after NDR, and the RTOs that were successfully delivered. As before the section is divided into the action required, action requested, delivered, and RTO tabs so you can easily process your NDR orders in a systematic manner. You can also sort your orders based on the reason given by the customer for non-delivery, the re-delivery attempts, and the escalations. To access this updated NDR panel, Go to → Shipments → Process NDR ## Bulk Download Labels & Invoices It can get extremely tedious to scout for individual labels and invoices if you have multiple orders to fulfill in a day. Thus, to make this process much easier for you, we have introduced a bulk action feature in our panel. From this section, you can directly enter multiple order IDs or [Tracking](https://www.shiprocket.in/shipment-tracking/)(AWB) numbers to download all required information at once. You simply have to go to → tools → Bulk Actions Select the information you want to provide i.e. order IDs or tracking (AWB) number and which information you would like to download (labels or invoices). Enter these details separated by commas and click on submit. All the printable information will be shown in the activity logs, in the bulk label or bulk invoice section. Save time and effort while fulfilling orders! ## Simplified Pickup Escalations We have gone one step ahead in making it easier for you to escalate your order pickups. Now we give you an IVR call to know if the [courier](https://www.shiprocket.in/carrier-integrations/) has picked up your shipment on time or not. Along with this, we will also send an SMS and email to confirm the same. If there is a pickup failure at your end, you can directly let us know over the call rather than raise escalations from your platform repeatedly. This minor shift will save you ample to and fro communication and you can easily deal with delayed pickups. Other than this, you can always raise an escalation from your platform too! ## Mobile App Updates As much as you process your orders from your laptop or PC we understand the importance of the mobile app and how it makes shipping accessible for you. Therefore, we have introduced many new features in the [android and iOS mobile apps](https://www.shiprocket.in/blog/ecommerce-shipping-with-shiprocket-mobile-app/) so that you can easily process orders from there as well. Here are a few of them – ### Label & Buyer Communication Just like on the web panel, now you can choose to enable or disable email and SMS communication for every delivery status right from the mobile app. Just go to more label & buyer communication – enable SMS for buyer/enable email for buyer ### Revamped Order Screen Get a better display of all your orders with a revamped order screen showing all important information in a consolidated manner. ### Other Updates - You can find the courier executive’s name and phone number in the tracking tab when you process your order. - When you add a new pickup address to your address book, you can get the corresponding phone number verified for it right from the mobile app. ## Final Thoughts We are confident that these updates will help you ship faster, better, and smarter. You will be able to take a better look at your [shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) and delivery and make necessary changes in your strategy wherever needed. We will further strive to work on your feedback and uncomplicate the process even more! --- ## https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/ --- title: Tips to Ensure Proper Packaging for Every Order -Shiprocket url: https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/ description: Research has shown that nearly as many consumers (10%) consider the packaging of a product almost as important as the brand itself (12%). This means that your packaging needs to be on point if you want to improve your customer experience, reduce shipping damage, and avoid any operational delays. last_updated: 2023-11-27 source: webpage --- # Packaging 101 – Tips to Ensure Proper Packaging for Every Order Research has shown that nearly as many consumers (10%) consider the packaging of a product almost as important as the brand itself (12%). This means that your packaging needs to be on point if you want to improve your customer experience, reduce shipping damage, and avoid any operational delays. *[Image: Proper packaging for every order]* ## Understanding the Importance of Appropriate Packaging First impressions count. For instance, if you are selling a mobile phone and it is not packaged appropriately in a [corrugated box](https://packaging.shiprocket.in/packaging-products/courrugated-box) in several layers of protective packaging, it might face slight friction during transit causing damage either in the form of a broken body, cracked screen, or something else. How will such a delivery impact your buyer’s experience? Impossible to imagine, right? That is why it is essential to package your product appropriately so that your buyer receives what they order and the shipping is smooth. We are sure you are aware that many packages are picked up from a courier hub and then delivered to respective destinations. This means that if your product is not packaged appropriately, it can also damage other shipments with the delivery agent. Are you worried your product might be at risk? [Amcor](http://www.bemis.com/Bemis/media/Library/pdf/restricted/amcor-ebook-ecommerce-na.pdf) conducted comprehensive tests on common consumer products in line with the industry standards and found that out of the 170 products tested across 34 categories, only 53 items survived to test. That adds up to a whopping 70% which are alarming results. *[Image: Packaging importance]* Furthermore, the importance of packaging is not just restricted to safety and consumer experience. It can also help you reduce weight discrepancies. As a shipping company, we realize that most of your time goes into waste in tackling [weight discrepancies](https://www.shiprocket.in/blog/reduce-weight-disputes-with-efficient-packaging/) that arise due to improper packaging. Such errors can cause a major setback for your operations and eat up your bandwidth. Most of all, they can be extremely frustrating to deal with. But, with proper packaging and weight measurement, you can avoid these challenges altogether. Packaging may seem like a small part of the process but it indeed solves more than one purpose in the fulfillment supply chain for your eCommerce business. ## How to Ensure Proper & Efficient Packaging for Every Order? *[Image: Efficient packaging]* ### Choose the Right Size Don’t pack your product in oversized packaging. You will only be paying extra for space as couriers charges are based on the volumetric weight i.e. (Length x Breadth x Height) / 5000. This includes the dimensions of the final package. Hence, choose the most appropriate size for packaging and firmly package the product inside it. To ensure you find the perfect fit, test with multiple boxes to see which ones fit best for your [SKUs](https://www.shiprocket.in/blog/creating-effective-skus/). This step will give you more clarity about the packaging size and help in standardizing the process. ### Standardize The Fulfillment Chain Don’t confuse your staff with multiple steps and several touchpoints. This will increase the processing time and eventually your package will ship late leading to delayed delivery. According to a report by GWP, slow shipping time will deter approximately 40% of consumers from making a purchase. *[Image: Fulfillment chain]* Hence, set up a streamlined process with specific spots designated to different materials. Specify packaging material for every SKU and train your employees to pack accordingly. You can create checklists and SOPs to make sure every member follows the same guidelines. This will ensure that packaging is carried out faster that will eventually speed up the fulfillment, [shipping](https://www.shiprocket.in), and delivery process. ### Store Packaging Material in Advance Analyze your inventory, forecast sales, and order your packaging material well in advance. This will help you stay prepared and process incoming orders quickly. When you check your inventory on a regular basis for determining the levels and repurchasing your products, do the same for [your packaging](https://packaging.shiprocket.in/product-packaging) material as well. Run an inventory check and purchase packaging material from your vendors. Do this exercise before any major sale or occasion where you are bound to witness a spike in orders. For example, Diwali or New year. A suitable practice would be setting up a calendar and identifying the dates where you will need more [packaging](https://packaging.shiprocket.in/) than usual. This will help you plan for ahead and stay updated with the incoming orders. ### Source from Multiple Vendors If you have many shipments to fulfill, then it makes sense to have more than one vendor onboard for your packaging material. This ideology is debatable and there are two schools of thought behind it. The first school says that having a single vendor can be useful for your business as your packaging will be uniform and you can skip the hassles of coordinating with multiple people for the same thing. Moreover, you will be able to get the best rates for the material. But there is a downside to this. If due to some reason your vendor is not able to supply you the material, you will face a major setback and it will be difficult to arrange material instantaneously. The second school of thought proposes the idea of having multiple vendors for your [packaging material](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/). Yes, this will be cumbersome as you will have to give double guidelines to different people and synchronize accordingly. But, in case of emergencies, you will always have a backup to rely on. Since packaging is a major part of your business, you need a Plan B to be secure always. We believe this is a better approach as you can source material from several places and be prepared. ### Purchase Good Quality Material Packaging can add up to your total fulfillment costs and also be a reason that they increase. But, they should not be an area for cutting costs. Even though good quality packaging material can be expensive, it is imperative that you invest in it. Poor quality material can damage products while in transit and if it is not durable or sturdy, it can also damage other products that are in the vehicle, leading to extensive loss. Instead, find means to save up on [logistics costs](https://www.shiprocket.in/shipping-rate-calculator/). You can tie-up with companies like Shiprocket to ship at discounted rates and with the best courier partners. ### Add Ample Safety Packaging Inside Add enough safety packaging material like pellets, bubble wrap, polystyrene peanuts, foam caps, etc. These help your product sustain friction on the road and absorb any additional shocks that the package might go through. If you are shipping fragile items like glass, bottles, jewelry, etc., always ensure to use these materials inside your box. Your products will stay safe and you will save up on the cost and embarrassment of delivering damaged products to your customers. Since it is also a responsibility to use sustainable material for packaging, try to use biodegradable products for safety. For example, instead of using polystyrene peanuts, you can make use of [biodegradable](https://www.shiprocket.in/blog/eco-friendly-packaging-for-ecommerce-business/) ones made from starch or composting material. Also, you can use corrugated bubble wrap instead of traditional plastic bubble wrap. Similarly, you can also use acting materials made from plant-based processing and starch-based packaging to ensure environmental safety. ### Customized Packaging Customization in packaging is not particularly impactful for shipping but can be extremely useful for improving your customer’s delivery experience. Customers love it when the package has their name and specialized products. To customize your packaging, you can add a handwritten card, or even discount coupons for their next purchase. *[Image: Shiprocket strip]* ## How to Identify Good Packaging Materials? A good [packaging material](https://packaging.shiprocket.in/ecommerce-packaging-material) will be thoroughly tested for several qualitative parameters. These will be mechanical and environmental parameters that will help determine the quality of the package. Here are a few parameters you must enquire about from your vendor before you purchase the material. ### Flexibility A good packaging material will have a good flexure strength. It will be able to absorb shocks at bends and will not have a very weak bend strength. A good bend strength or flexibility is important as the package will be molded into several shapes or bent at several spots to ensure safe packaging. At any point, the packaging must not rupture & keep the [product](https://www.shiprocket.in/blog/product-page-optimization/) safe. ### Compression Properties A package must have superior compression properties so we can assess If it will be able to sustain stresses, strain, or defamation during transportation. More often than not, boxes or flyers are stacked upon one another when being taken from one hub to another. This means the package needs to be able to bear stress so that they can be transported without damage. ### Tensile Strength This tensile strength determines how much product packaging can contain. You must select your packaging for SKUs based on the tensile strength. If the packaging material has a poor tensile strength and your product is bulky, it might lead to damage, leakage, or even spilling. ### Barrier Properties An important [quality of packages](https://www.shiprocket.in/blog/quality-control-in-ecommerce-packaging/) is that it should not interact with the content inside. Also, it should not allow any gas or liquid to permeate through. If your package is not airtight or liquid-proof, it can be easily damaged or lead to damage. Strong barrier properties ensure a sustainable and reliable package. ## Steps to Choose a Suitable Packaging Material *[Image: Packaging material]* ### Budget You must start planning for your packaging based on your budget. Segregate the funds and chalk out how much you are willing to spend on the [packaging of your product](https://packaging.shiprocket.in/product-packaging). If you’re just getting started, it would not be ideal to spend a lot on customised packaging and basic cardboard boxes or flyers might be the best option. Whereas, if you are looking to provide your customers with a customised solution, you can opt for a little more expensive packaging that has other elements to beautify the entire look along with safety & sturdiness. ### Transportation Sustainability Next, you must always look out for how sturdy the package is as it will determine the load it is able to take. Take in consideration factors like tensile strength and compressive properties and analyze how well your packaging will perform under pressure. Transportation stability is extremely important for determining the final packaging material. ### Define the Packaging Purpose Keep in mind the basics about who the packaging is targeted to. Packaging is helpful in formulating the first impression on the buyer, therefore, choose it accordingly. Also, keep in mind the products you are sending and what role does the [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) have to play in the entire shipment. For example, if you are shipping dried products, make sure you use vacuum packaging or several layers of packaging to maintain the moisture sensitivity. Whereas, if you are shipping cosmetic products, you can ship them in simple boxes to avoid damage. ### Determine the Size of Product The size of the product is extremely important in determining the type of packaging you choose. If the product is large, go in for a corrugated cardboard box. Similarly, if you ship documents or small sized products, use flyers. If you try to squeeze large products in small packaging material, you might burst the packaging or tear it from the edges. Also, if you ship small products in large boxes, you will be paying extra for shipping. Therefore, carefully analyse the different sizes of packaging you require and then choose an assortment of suitable packaging material for different SKUs. ### Optimize Packaging Design Lastly, optimise the design of your packaging. For [designing the package](https://www.shiprocket.in/blog/ecommerce-packaging-optimization/), you will have to consider all the parameters like the budget, transportation sustainability, the purpose of your packaging, and the size of the product. With complete information around these, you will be able to give your package a unique design that can help you save costs, be efficient, and also promote your brand at the same time. This step is extremely tedious and requires a lot of research. But once you complete this step, you will have a much better understanding about the type of material you need and how you can mold it according to your needs. ## Final Thoughts [eCommerce packaging](https://packaging.shiprocket.in/ecommerce-packaging) is an extension of your [fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/). It is vital for you to carry out all the processes of packaging selection, analysis, and make sure it aligns with your shipping goals. If the packaging is on point, it will help you speed up the fulfillment supply chain and also give your customers a superior delivery experience when they receive the product. --- ## https://www.shiprocket.in/blog/what-is-inventory-stock-out/ --- title: Inventory Stock Out: Definition, Causes & How to Prevent Them - Shiprocket url: https://www.shiprocket.in/blog/what-is-inventory-stock-out/ description: Stockout is referred to as the phenomenon where business runs out-of-stock of its inventory. It is the term used to describe how the stock is currently unavailable for customers to shop. last_updated: 2023-11-02 source: webpage --- # Definition of Inventory Stock Out and How to Avoid it A customer visits your online store looking for a product he wanted to buy for a long time, only to find that the item in your store is OUT OF STOCK! While it is a massive disappointment for the customer, it will have grave repercussions for your [eCommerce business](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/). The customer will either choose another brand or decide not to make purchases from you in the future. Because, who wants to wait, right? This is precisely why it is essential to avoid stockout situations for your business, as it harms your revenue and your brand’s reputation immensely. When a buyer visits your online store, he often comes intending to look for a specific item of his choice that he can buy right away. By ensuring that the things are in stock, you save your brand image and boost your potential sales chances. Let us dive deeper into the concept of stockout, how it can harm your business and the steps you need to avoid a stockout situation- ## What is Stockout? As it sounds, stockout is referred to as the phenomenon where business runs out-of-stock of its [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/). It is the term used to describe how the stock is currently unavailable for customers to shop. In physical stores, a stockout is missing inventory on the store’s shelves. In contrast, in eCommerce stores, stockouts are much more frustrating for customers as there is no visibility when the items will come back in stock for them to purchase. ## Causes of Stockouts While the consequences of a stockout situation are customer dissatisfaction and sales loss, multiple factors can contribute to stockouts. Let us take a look at what causes stockouts in the first place- ### Inaccurate Inventory Counting Inventory counting is monitoring what is in stock by taking an actual count of all the items. The primary purpose of inventory counting is to stay up-to-date on how much capital you have in hand and where it is located if you have [multiple warehouse](https://www.shiprocket.in/blog/shiprocket-fulfillment/) locations. Read more about inventory counting [here](https://www.shiprocket.in/blog/inventory-counting/). Now, one of the most common causes of a stockout situation is inaccurate inventory counting that happens when the actual on-hand inventory is different from the count of inventory recorded in the inventory system. Some of the primary reasons causing incorrect inventory counting are: 1. **Shrinkage** – caused due to either shoplifting or theft, fraud from the supplier’s end, damaged stock, or administrative mistakes. 2. **Human error** is one of the major contributing factors to inaccurate inventory counting, especially during festive periods when the eCommerce businesses’ workload is much higher than the usual periods. 3. **Misplaced inventory** – Inventory gets misplaced when items are receipted into stock then placed in the wrong aisle, shelf, or bin in the warehouse or fulfillment center. ### Inaccurate Demand Forecasting Inaccurate demand forecasting or underestimating consumer demand is one of the major causes of stockouts. This situation mostly occurs in times of festive seasons, when customers buy practically anything and everything they want. While businesses will always keep their most popular stock in stock, many do not re-stock their popular items when most needed and allow those products to sell off because of improper demand forecasting. Suppose a business is unable to forecast the demand for a specific product. In that case, customers will always end up returning from the store, disappointed when he comes across an ‘out-of-stock’ merchandise. Apart from inaccurate demand forecasting, inaccurate reporting is also another major cause of a stockout situation. Just imagine receiving wrong or missing data in your sales reports – it will lead you to wrong decision-making when repurchasing your stock. ### Shipping and Logistics Issues We all know how important shipping and logistics is for a business. Exactly how employees of a warehouse can misplace items, a wrong shipment can be delivered to a customer by your shipping and courier partner, ultimately leading to misplaced inventory. Also, a shipping provider’s manifest might say that the shipment is on the road for delivery, when, in reality, it is still waiting to be processed in a [warehouse or fulfillment center](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/). Just magnify this issue across lakhs of items that are due to be shipped, and it will become easier to see how important it is to have the right logistics partner who will ensure you never face any of these problems. If these problems persist with your current logistics partner, it’s time for you to switch to a 3PL like Shiprocket and reduce the chances of stockout situations caused due to shipping mishaps. ## How Can Stockouts Harm your Business? Stockouts can be extremely harmful to your eCommerce business, as it directly impacts your customers. Imagine your customer looking for a product that he likes in your online store, and finds out the product to be ‘out-of-stock’ at checkout. While he will be extremely frustrated, it will lead to a lost sale for your business and harm your brand’s reputation in the long-run. Here are a few ways how stockouts can hurt your business- ### Negative Reviews We know how critical [customer reviews](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) are for a business. Nowadays, no one purchases an item without checking out the reviews first. Therefore, stock-outs-induced negative reviews from your customers can be extremely harmful to your business, as potential customers will see these reviews and make a wrong impression. If your customers see your products to be out-of-stock almost regularly, they will leave negative reviews on either your website or on any other marketplace where you sell your items. Do you know who benefits from these negative reviews? Your competitors. They will get an idea of what is not working for your business and capitalize on the same. This takes us to the next point- ### Customers Migrating to Competitors In an ever-increasing online marketplace, customers are always bombarded with options to shop from if they do not find your online store reliable. If you have a stock out of the situation, your customers will most likely visit your competitor’s store with the item in stock and probably will make a purchase. Customers typically go through a poor shopping experience once they come across an ‘out-of-stock’ tagline for their favorite items. According to a [report](https://intuendi.com/blog/out-of-stock-products-affect-ecommerce/), around 91% of customers are no longer willing to engage with a store that caused them a bad shopping experience. This causes you to lose out on potential customers. There is one way that can save you from losing out on potential customers – back-ordering. While putting up an ‘out-of-stock’ display for your items, provide your customers with an estimated time to return to your store to purchase the item again. You can read more on back-ordering and how to do it correctly here. ### Missed Sales When a business does not have what a customer wants, you lose out on a sale. A lost deal means lost revenue. A company is in business to profit and lose revenue because not having enough stock in hand is considered a sin in inventory management. The primary cause of stockouts is poor inventory management. Therefore, accurate inventory counting, precise demand forecasting are essential to avoid stockouts. ## How to Prevent Stock Outs for your Business? Avoiding a stockout situation is extremely important, especially for all the D2C brands. Given the behemoth of options, your customers can shift to your competitor within seconds if they don’t find the desired products on your website. Therefore, you must prevent stockouts for your business. ### Proper Demand Forecasting According to a [report](https://www.supplychaindive.com/news/retailers-struggle-inventory-forecasting/552164/), 73% of businesses consider inaccurate demand forecasting “a constant issue” for their store. Therefore it’s essential to predict customer demand accurately. One of the most important things for businesses to follow when preparing demand forecasting is the lead time or the time between placing an order for new products and receiving those items from a supplier. Calculating lead time can help businesses plan for busier seasons, such as the festive seasons. However, stores run the risk of stockouts if they fail to take lead time demand into account. Lead time demand refers to the need for specific products during the lead time for a resupply order to arrive. Calculating the lead time demand is quite simple. To calculate lead time demand, the business owner can multiply the average lead time in days by the average number of units sold per day. The result is the lead time demand. Another factor for retailers to consider when predicting anticipated demand for specific products is “safety stock” or the amount of stock a retailer has on hand to act as a cushion against unexpected surges. ### Inaccurate Data Having inaccurate data is one of the most common reasons why most businesses have inventory stockout situations. Inaccurate data can occur due to the following reasons: - Physical count - Data entry - Receiving orders from vendors - Theft All these reasons are preventable with the help of automation. One of the best ways is cycle counts. It is a proactive approach that helps you keep the inventory levels in check. It will also help you know in advance about the shrinkage and inventory theft. ### Reordering on Time Timing is everything in a business. So, reordering inventory at the right time is crucial. For this, you require data and historical sales report that provide you with an insight into the sales trends and spikes. Forecasting inventory is a crucial step where you must pay close attention to the sales trends within different product categories. ### Employee Training A lack of employee training can lead to errors during different steps of the inventory management process. Even a little mistake by your employee can lead to bigger blunders. Employees are the biggest assets of a business, and they represent your business. That is why employee training becomes all the way more important. Provide them training about your system works and all the processes and procedures involved in it. They must know how to overcome problems efficiently. ### Invest in an Effective Inventory Management System While forecasting the future customer demand is one aspect of [inventory management](https://www.shiprocket.in/blog/warehouse-inventory-management/), you also need to ensure that the right inventory levels are available to meet your customer needs. With the right inventory management system in place, you will positively impact your entire order fulfillment process, starting from lesser delays in order processing to happier customers. You can either invest in an Inventory Management Software or store your inventory with a tech-enabled 3PL such as **Shiprocket Fulfillment** that will provide you with a highly efficient inventory management tool and secure and robust [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) services business. ## Final Say It would help if you made preventing stockouts the priority for your eCommerce business. Focus on optimizing your supply chain, invest in inventory management, and, last but not least, partner with a tech-enabled platform like Shiprocket Fulfillment, where you will be given the right tools to support your business. --- ## https://www.shiprocket.in/blog/warehouse-risk-assessment/ --- title: Warehouse Risk Assessment: Its Importance, Steps & Risks - Shiprocket url: https://www.shiprocket.in/blog/warehouse-risk-assessment/ description: Warehouse risk assessment is vital to ensure the safety of your products and your resources to carry out your operations smoothly. Learn More. last_updated: 2023-11-27 source: webpage --- # Why is Risk Assessment of a Warehouse Vital for Seamless Logistics Movement? According to a warehousing report by JLL, India’s warehousing sector has grown from 32 mn sq. ft. in 2018 to over 37 mn sq. ft. in 2019. Over 80% of the demand comes from the eCommerce and 3PL logistics sector and this segment is only expected to grow. This implies that the demand for warehousing is going up by a large number and the competition for safe and efficient delivery is also increasing rapidly. This means that you need to have warehouses that are optimized and safe for efficient storage and distribution. In this case, you need to make sure that your warehouse or your [3PL provider](https://www.shiprocket.in/fulfillment/)’s facility does not pose any threat to your workers and products. Hence, it is important to conduct a thorough risk assessment to analyze the safety of your warehouses so you can run an efficient supply chain. Let’s have a look at what risk assessment and management is, why it is important for your warehouse, and how you can do it correctly. ## What is Risk Assessment? Risk assessment refers to the process of evaluating risk to the safety of the workers. It refers to identifying workplace hazards and putting into place protective measures that would help control the risks of these hazards. Risk assessment helps you eliminate any hazards that can potentially damage the functioning of your [warehouse](https://www.shiprocket.in/blog/ecommerce-warehousing/) and cause harm to the resources that carry out the operations. ## Why is Risk Assessment Important? This [table](https://iimm.org/wp-content/uploads/2019/12/Logistics-and-Warehousing-Management.pdf) shows the major causes of injuries in warehouses. If these risks are identified and handled beforehand, they can be avoided. For example, a major risk lies in the manual handling of goods. Therefore, if each previous accident is examined and the threats are identified, you can develop safety protocols and proper processes around the warehouse. Here are a few reasons why risk assessment and management is important: ### Preventing Accidents Risk assessment plays a central role in the safety and safekeeping of employees. If risk assessment is not carried out properly, it can lead to life-threatening accidents. Risk assessment takes care of a thorough evaluation of impending threats. This information can help prevent accidents that can result in injury or ill-health. You can identify hazards that have the potential to cause harm, and eliminate them beforehand. In [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/) and distribution centers, there are huge facilities, risk assessment can be vital to avoid unforeseen accidents that can hamper the supply chain. ### Evaluate Safety Protocols Your warehouse definitely has several safety protocols in place to avoid accidents or take action on them as soon as they occur to avoid further harm. Risk assessment gives you an opportunity to assess the safety protocols and identify if they are still functional in your setup. With time, safety protocols can also become outdated. Continuous risk assessment can help you identify these loopholes and ensure that you stay up to date with your safety protocols so that you do not have to lose out on time or resources. ### Training Employees With risk assessment, you can also train your employees about the safety hazards that surround them. You can give them a clear understanding of dos and don’ts when they work with different machines and equipment. For example, when using a forklift your employees must follow a specific set of instructions or else their safety could be at risk. If you conduct regular risk assessments, you will have this information to share with your resources. ### Safety of Goods from Damage The main purpose of your warehouse is to store your goods safely before they are distributed to customers. If the risks are not eliminated, your products could face severe damage. For example, if you sell fragile products, they can be broken or cracked if picking and [packaging](https://packaging.shiprocket.in/) risks are not eliminated. Similarly, there are several other risks that you must assess to ensure the safe storage of goods. ### Prioritization of Resources Risk assessment can give you a clear picture of the resources you need to prioritize in order to maintain the safety of your workers and staff. This would include additional controls that need to be implemented wherever there is a high-risk situation. ## Steps to Perform Warehouse Risk Assessment You can follow a particular protocol to ensure that your warehouse is examined properly for potential risks and hazards. ### Step 1 – Identify Hazards Examine the activities in a warehouse and identify the hazards at every step. Figure out what can lead to a potential accident and make a record of it. This will help you get a clear picture of the risks and you can decide your safety protocols based on this raw and insightful data. ### Step 2 – Determine Who is at Risk Next, determine who is at risk because of these hazards. Determine safety protocols on basis of who is at risk and how they can be protected. ### Step 3 – Evaluate Risks Third, on the basis of the threats and accidents examined, figure out the risks associated with every operation. Carefully analyze past accidents to evaluate risks even further. ### Step 4 – Record Observations After evaluating your risks, record all observations, and keep them safe. On the basis of these, all observations draw your safety protocols and implement them by training your resources and staff and making changes that are necessary. If you have a team of five people carrying out this activity, record the observations of all to maintain a detailed and thorough record. ### Step 5 – Review & Update Protocols Carry out this activity at fixed intervals to ensure that you review all risks and update your safety protocols accordingly. ## Types of Risks in the Warehouse and How to Manage Them ### Manual Handling of Goods According to a report by Assocham, about 80% of handling and warehousing facilities are not mechanized, and traditional manual methods for loading, unloading, and handling of [food](https://www.shiprocket.in/blog/start-food-delivery-business-india/) grains and other commodities are used. This means that we require risk assessment more than ever to ensure that the lives of workers are prioritized and at the same time the goods being stored by sellers also remain safe. Manual handling of equipment should be associated with the assessment of the risks. The assessment should take into account the various sports of improvement to reduce the risk of injuries and damage to products like spillage, breakage, etc. The assessor must find out the task that includes the risks. For example, lifting, pulling, pushing, etc. where the body posture is affected. They must identify non-handleable loads that may be slippery or bulky. After the identification of these risks, you must identify practical solutions that can help eliminate them. These can include upgrading your machines or redesign of the system or process of tasks. ### Slips and Trips Another huge risk while working in warehouses is slipping and tripping. This does not only cause alarming injuries but can also affect your products greatly. Thus, you need to identify threats such as uneven surfaces, improper placement of goods, improper lighting, no spillage of water or oil, etc. After identification of these threats, just take action to manage them. A few actionable tips would be, ensuring proper use of footwear, lighting at all nooks and corners, floor repairing for uneven surfaces, no storage of goods in the pathways on your stairs. [Products](https://www.shiprocket.in/blog/products-sell-online-from-home/) like Dry powders, oil, water, and food products must always be cleaned from the floor to avoid any contamination and to ensure that the floor is completely clean when staff is traveling on it. You can use signs like ‘Wet Floor’ to prevent anyone from walking on it. ### Working at Height Working at height is another potential hazard that can lead to immense damage if not taken care of early on. It can lead to fatal injuries like fractured skulls, broken bones, or injured muscle tissues. Thus, carefully examine the elements that can lead to accidents while working at height. These could be improper or unserviced work equipment like step ladders, edge openings, and uneven surfaces. Thoroughly conduct checks and encourage your workers to avoid working at a height as far as possible. Deploy mechanical equipment such as forklifts to mitigate the risks associated with working at height. Carry out maintenance work and service all equipment like step ladders, racks, etc., to provide a safe and supervised space for all workers. ### Fire Hazards Fire can spread really quickly in a [warehouse](https://fulfillment.shiprocket.in/) as they are tightly packed and stored with goods. Along with complete damage to stored goods, there might be employee injury too that can take place. Therefore, always assess the risk of fires and pre-plan your evacuation and fire safety plans to ensure the mitigation of risk. A few risk management techniques would be: - Installing fire suppression systems like fire extinguishers, sprinklers, etc. - Installation and constant testing of fire detection systems like smoke alarms - Conducting fire drills to ensure that all employees are updated with the fire evacuation plan. ## Conclusion Management is vital to ensure the safety of your products and your resources in order to carry out your warehousing operations smoothly. If at all your warehouse faces any setback due to an accident or a hazard, you might have to halt all your [supply chain](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) operations to cater to it. As it is said, prevention is better than cure. Therefore, you must ensure that you take all necessary steps to ensure the safety and efficiency of your warehouse. --- ## https://www.shiprocket.in/blog/packaging-inserts/ --- title: Creative Ideas for Packaging Inserts for Your eCommerce Orders url: https://www.shiprocket.in/blog/packaging-inserts/ description: Marketers across the world believe that personalization plays a critical role in advancing customer relations. Around 85% of these marketers state that their customers and prospects expect a personalized experience when delivering products. last_updated: 2023-11-02 source: webpage --- # Creative Ideas for Packaging Inserts for Your eCommerce Orders Marketers across the world believe that personalization plays a critical role in advancing customer relations. Around 85% of these [marketers](https://www.evergage.com/wp-content/uploads/2019/04/2019_Trends_in_Personalization_Report.pdf) state that their customers and prospects expect a personalized experience when delivering products. This means that along with your website and mobile application, the personalization experience needs to be extended to packaging and delivery to provide a superlative customer experience to your buyer. With changing trends and increasing competition, the role of packaging has changed from just the safety and security of the package to carrying the brand identity and enhancing the overall delivery experience. Packaging inserts are one such aspect of [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/) that can help you personalize each package so that your customers can have a pleasant unboxing experience. Let’s have a closer look at what packaging inserts are and how you can use them to your advantage. ## What are Packaging Inserts? Packing inserts a.k.a. packaging inserts are the additional items that you include with your package along with the product that is primarily ordered by the customer. These inserts can be useful to establish a good relationship with the customer and help you provide them with a customized experience. These inserts can be of various kinds ranging from [discount coupons](https://www.shiprocket.in/coupons/), how-to guides, social media details, cashback offers, or even a thank you card. You can use packaging inserts to make your customers more aware of your brand and the products you offer or even gather their feedback about your store. These inserts show that you put in an effort to make your customer feel valued and are often appreciated for their minimum effort results. ## How are Packaging Inserts Useful? Packaging inserts have several advantages for an eCommerce seller. Let us have a look at some – ### Low-Cost Firstly, they are low-cost and hardly require any additional investment from your end. You just have to pitch in a little extra to add to the package. If you have good ties with your printing partner, they might cover it for you at a very low cost. ### Positive Customer Impact They have a huge impact on the customer and also influence future [purchase decisions](https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/). Packaging inserts combined with customized packaging can help you target an audience that is niche and is looking for edgy classiness in their packages. ### Marketing Tools They act as superior marketing tools as you do not have to spend any more on remarketing or putting the message out. Like it is said, the physical message has a stronger impact than a digital one, packaging inserts help you achieve that with almost no additional investment. If you include [personalized messages](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) along with small freebies, packaging inserts can help you build brand evangelists and loyalists in no time. ### Improve Customer Retention Packaging inserts can also help you improve customer retention without having to spend a lot on relationship marketing. You can send in a few discount coupons a cashback offers to lure customers into shopping with your website again. This will ensure these people keep returning to your website to make purchases and avail discounts. Eventually, these people will become loyal customers and automatically improve your [customer loyalty](https://www.shiprocket.in/blog/reasons-why-businesses-are-unable-to-create-customer-loyalty/) score. Let’s have a look at a few types of packaging inserts and how you can use them for your eCommerce business. ## Types of Packaging Inserts ### Discount Coupons [Discount coupons](https://www.shiprocket.in/coupons/) are by far the most popular and direct way of using the packaging insert. It gives your buyer a sense of personalization and also gives them the idea that their purchase on the website is valued. Even though it is easy to deliver these posts to purchase through email, adding them in our package box adds that little element of surprise to your shipment. It is always a good idea to include more than one of these discount coupons as customers can even give them to their friends or relatives and this will help spread the word about your brand. For example, DailyObjects, a popular phone case brand includes 2 discount coupons in their packaging to ensure that you return to their store to make a purchase. Here are a few of the discount vouchers that you can include – - Free [shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) on your next purchase - Rs.500 off on your next order above Rs. 1500 - Loyalty membership free when you make another purchase. - Rs. 250 off when you get a friend to shop with us ### Thank You Cards and Notes Thank you cards and personalized notes that are handwritten can add a lot of value to your package. If you send a thank you card talking about how flattered you are about a customer making a purchase from your website and choosing you, they will feel special and will definitely return to your website to shop again. Retail today is all about the experience. For example, when the cosmetic giant Kylie Cosmetics started shipping their lipstick kits, they always included a thank you note and a personalised letter signed by Kylie Jenner herself. This increased the value of the package by many folds and the products were sold out within minutes. Brands are also defined by their stands these days. The trend for vegan packaging and [recyclable material](https://packaging.shiprocket.in/packaging-products/courrugated-box) is doing the rounds. Therefore, if you are using recyclable material or sustainable packaging by brands like ship rocket packaging, you can mention it in a separate note. This will amplify your concern towards environment-friendly efforts and make it clear to the customer that you are as concerned about the environment as you are about them and the products they are buying. ### Freebies or Samples Customers are always happy when they get more than what they ordered. This means they will be very surprised and joyful when they receive a package with freebies or samples. This will not only give them a sneak peek into the other products you offer, but also give them a reason to come back to your website. This even adds value to their purchase as they are receiving more returns on the investment they made on your website For instance, the beauty brand, Kama Ayurveda has products that are slightly on the expensive spectrum. So their audience is targeted. But, when you order from the website online, you get a bag full of samples that range from creams, oils, face packs, etc. This gives the sellers a hands-on experience for other [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and they gladly return to purchase more. Also, with free products, the word of mouth promotion is greater! ### Social Handles Next, you can always send your social media handles to your customers along with something quirky. This will give them a chance to leave their feedback on your social pages and have their voice heard. You can also request them to leave positive feedback if they like your product and in return, they could get a free coupon for the next purchase. You can also ask them to tag your page in the pictures they post with their product, in return for membership points or discount offers. The popular apparel brand, Shein, rewarded its customers with shopping points for their next purchase when they uploaded images and tagged Shein on Instagram or Facebook. This will not only help you increase your social reach but also help you establish many [Nano-influencers](https://www.shiprocket.in/blog/nano-influencers/) to take forward the word about your brand and website. ### How to Use Kit Or Quick Start Guide Whenever you order any electronic item or home appliance online, you always get a user manual with it. It is time to make that packaging insert quirky and minimalistic. You can engage with your customers with the help of minimalistic graphics and content that can help optimize this guide. Instead of including a five-page long guide, you can guide your customers to your demo tutorials and make the process easy for them. You can use this [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) insert to educate your customer about how they can use the product or give them an inspiration to apply it better. We have always seen food brands like Del Monte or Hershey’s offer their customers with quick recipes on the label of the product. You can follow a similar strategy and include such inserts to improvise your regular package. ### Warranty Card Always include a warranty card if the product is under warranty. This packaging insert does not need to be very fancy but it can add a lot of value and increase the trust of your customer. Especially for expensive products, direct them about the warranty and guarantee that you offer for the product. If it is not a certificate that you can offer, then direct them to the website or page where they can read more about this warranty. This will save them from a lot of struggle of going online and looking for it and they will not have to contact you to learn more about it. In India, we have seen generations save the warranty cards for the future. Today, customers value the time the most and a warranty card can help them save it. Trust us, your customers might not realize it the minute they receive this, but they will definitely thank you in case they need some help! ### Stickers and Catalogs The main purpose of acting in search is to put the name of your brand out and make your buyers, promoters for your brand. With stickers and catalogs, you can do so directly. When Jio and Apple sell their SIM cards and phones, they always have a few stickers within the [packaging](https://packaging.shiprocket.in/product-packaging). It is obvious that these stickers serve no deep purpose. But when customers use them on their phone covers, it helps put the brand logo out there and it gets noticed. For sellers in the [apparel industry](https://www.shiprocket.in/blog/apparel-ecommerce-business-in-india/), it is always a good idea to include a small sneak peek of an upcoming collection in the package. This will give your buyers an idea about the other clothes that you might be selling and also tell them about an upcoming collection that might interest them. You can use your packaging in multiple ways to give your customer a reason to return to your website. ## Conclusion Packaging can be used as a strong marketing tool for your eCommerce business. Make sure that you make the most of it with the help of packaging inserts. Play around with the ideas of food and give your customer the best experience while shopping online. Reach out to companies like [Shiprocket Packaging](https://packaging.shiprocket.in/) for using the best material and enhance the packaging with these inserts. Use branded packaging wherever possible. But, if you can’t, then make good use of packaging inserts like the ones mentioned above to make your package stand out. --- ## https://www.shiprocket.in/blog/vertical-and-horizontal-retail-markets/ --- title: A Deeper Look at the Concept of Vertical and Horizontal Retail Markets url: https://www.shiprocket.in/blog/vertical-and-horizontal-retail-markets/ description: When it comes to reaching out to the customers, companies put their best foot forward. They begin by understanding the customer personas, their likes and preferences, which social media platforms they are more dominant on among various other things. last_updated: 2023-11-01 source: webpage --- # A Deeper Look at the Concept of Vertical and Horizontal Retail Markets When it comes to reaching out to the customers, companies put their best foot forward. They begin by understanding the customer personas, their likes and preferences, which [social media platforms](https://www.shiprocket.in/blog/social-media-selling-platforms/) they are more dominant on among various other things. The idea is to gather as much information about the customer that helps in identifying them and figuring out how the brand’s products fit into their needs. The more information companies have about their customers, the better they can personalize their marketing efforts and reach out to the customer. *[Image: Understanding the Concept of Horizontal Vertical Retail Markets]* After all, in today’s world, customers don’t want to be addressed like a mass. Instead, they want to be spoken directly by a business. Ultimately the responsibility of such a task comes to the shoulder of marketers who are looking for ways to engage the customers and drive conversions in different markets. The strategies adopted by marketers differ depending upon the market that they are appealing to. Are you a specialist in your industry, or do you have a product or service that generally appeals to your audience? Such differentiation can help us understand which [market](https://www.shiprocket.in/blog/hyperlocal-marketplace/) your product best fits into and follow its relevant strategies. Even if you haven’t gone into the technical details to understand the right kind of product, you are already clear upon the nature of your business and planning steps to gain a competitive edge. However, only if you had the information of the market you’re looking forward to, your business would not just have scaled unprecedentedly but also better targeted your competitors. So, we’re here to demystify this secret and help you gain a deeper understanding of a market. Regardless of whether you’ve heard the terms Vertical and Horizontal market, you’re already doing business in one of them right now. Let’s take a deeper look at what these markets are all about: ## What is a Horizontal Market? You’re in the horizontal [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), if your products appeal to a large number of people. In other words, they range across categories and geographies without having to be dedicated for only a limited number of customers or groups. *[Image: Horizontal markets]* In spite of the fact that you might not have specifically known about the term horizontal eCommerce, you must have seen quite popular companies appeal in the domain. The example of one such company is Amazon. Amazon is the most famous business that has established itself in the horizontal eCommerce market. It sells products from the largest number of categories such as books and stationery, [groceries](https://www.shiprocket.in/blog/hyperlocal-grocery-delivery/), electronics, apparels all the way to toys, music, and even video content. It wouldn’t be incorrect to say that Amazon is the king of horizontal eCommerce and no one does it better than it. Horizontal markets are more often those where customers head towards for a complete one-stop solution for all their needs. The businesses in the horizon market entice customers by convenience. Just like in the case of [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), if a customer wants to purchase different kinds of products such as gifts, clothes as well as books, they know that if they head to Amazon, they will find everything they need under one roof. This leads us to another inference that regardless of the fact that which industry does your customer belong to, they do the same things with your products. Another great example of a horizontal market is the search engine Google. Google is used by all people, no matter which segment of the business or industry they belong to. And they all use it for the same purpose, to look up things on the Internet. ## What is a Vertical Market? Another market that falls into the picture is the vertical market. It is quite the opposite of the horizontal market and establishes itself as an expert in a field. In other words, a vertical market is a market where all your customers are from a particular field. *[Image: Vertical market]* Vertical [eCommerce businesses](https://www.shiprocket.in/blog/ecommerce-business-impacting-logistics-sector/) enjoy the status of being specialists in the industry. For example, the search engine Noodle is a platform dedicated to the educational industry. Therefore, only those people who are interested in academics will use it. However, within the industry, these customers can be from multiple subfields and like kindergarten students, people looking for a dance course, mathematics learners among many others. The advantage of being in the vertical market is that they are able to showcase the product much better. For example, if you’re only selling baby products, you establish yourself as an expert in the industry and can highlight the features and benefits of your products more effectively. Vertical markets bring more value to customers. As a brand, you can emphasize that since you’re selling only one kind of product, you know the industry better and ultimately understand the needs of the customer more deeply. For example, suppose you are an [online pharmacy](https://www.shiprocket.in/blog/hyperlocal-medicine-delivery-business/) selling medicines. In that case, you will write dedicated product descriptions that appeal to over-the-counter pharmaceutical companies and help the customer understand your product better. Even though you might think that all niche businesses fall into the category of vertical markets, it is not the case. Take, for example, the case of hyperlocal delivery services. These services are far more niche because sellers have a very precise idea of the customer’s needs and demands coming from a particular geographical area. In other words, there are different categories of vertical markets. But, there’s one constant thing—businesses specializing in a specific niche use vertical marketing to narrow down their demographics, geographies, and other parameters. No matter which market segment you belong to, paying attention to the order fulfillment process is a key factor in an eCommerce business. It won’t matter how good your products are until you pay attention to your order fulfillment strategy and make the most of it by choosing an appropriate courier partner. For example, signing up at [Shiprocket](https://www.shiprocket.in/)’s one-stop logistics platform can ship to over 26000+ pin codes in India at rates starting Rs 23/500 grams. The platform also helps you grow your business by 4% and reduce your return orders significantly. It’s free! Why not give it a try today? --- ## https://www.shiprocket.in/blog/warehousing-in-supply-chain-management/ --- title: Why Warehousing is Critical for Supply Chain Management? url: https://www.shiprocket.in/blog/warehousing-in-supply-chain-management/ description: Warehousing plays a pivotal role in the entire eCommerce supply chain management process and its contribution is only expected to increase. last_updated: 2023-11-02 source: webpage --- # 6 Reasons Why Warehousing is Critical for Supply Chain Management According to a report by CBRE, eCommerce accounted for approximately 23% of overall [warehousing](https://www.shiprocket.in/blog/ecommerce-warehousing/) space take-up in 2018 and its share is expected to grow to 31% by the end of 2021. This shows that warehousing plays a pivotal role in the entire eCommerce supply chain management process and its contribution is only expected to increase in the coming years. For sellers who are just starting out with their eCommerce business, warehousing may seem like an additional investment that does not bring them any valuable returns. However, warehousing contributes to your business and the entire supply chain in more ways than one. ## Understanding Warehousing Warehousing refers to the process of storing and organizing products in a large space and distributing them later when a requirement is raised. A warehouse can be a different entity for different kinds of businesses. For example, for a home entrepreneur, their warehouse could be a bedroom from which day they take out products when they get a new model. Similarly, for SME or manufacturing businesses, a [warehouse](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) might be a 16000 sq. ft. facility where goods are stored. A warehouse contains several components like racks and bins set of a storage capacity, a climate control system for products that require temperature management, warehouse management software, and inventory control software to keep a synchronized check between the two, picking equipment to transport goods from one place to another, etc. Ideally, a [distribution center](https://fulfillment.shiprocket.in/blog/fulfillment-center-vs-distribution-center/) is different from a warehouse as a distribution center also incorporates components of picking, packing, and shipping along with storage. But today, almost all warehouses are designed to be equipped with the functionalities of a distribution center. Therefore, due to these merging purposes, warehousing has played a major role in the supply management process. The eCommerce supply management process includes planning, information gathering, product sourcing, inventory management, transportation & [shipping](https://www.shiprocket.in/), and return of goods. A warehouse can help you tackle most of these processes seamlessly and optimize your business to incorporate maximum returns. ## Why is Warehousing Important in the Supply Chain Process? Warehousing forms an integral part of the supply chain process. Even though this is not a customer-facing operation and your buyers might never know about this aspect of your business, without it, their shopping experience will be hampered. eCommerce sales are surging at an unprecedented rate. With the ongoing pandemic, people have now turned to online shopping for even the most basic needs. This implies that your process needs to be optimized to an extent that you can avoid all errors, speed up the delivery process, maintain the regular inflow of [inventory](https://www.shiprocket.in/blog/warehouse-inventory-management/), and reduce returns at the same time. With the growing competition, it will be very difficult if you cannot provide a superlative service to your customer. A completely functional & properly organized warehouse with optimum resources can help you achieve this. Here is how: ### Sustainable Inventory Management A thoroughly managed warehouse can provide you with a centralized tracking system for your inventory. You can store, ship, and distribute products much more efficiently and process all incoming orders faster. According to a [report](https://www.peoplevox.com/hubfs/Fulfilment%20Survey%202017/2017%20Peoplevox%20E-Commerce%20Fulfilment%20Report.pdf), about 34% of businesses have shipped an order late because they sold products that were not in stock. Errors like these can send back your entire process in many folds. Not only this, it can also lead to a negative customer experience due to delayed deliveries. Proper inventory management clubbed with an advanced storage plan can give your business the edge it requires to deliver hassle-free! Therefore, with this system in place, you can always check your inventory, restock when you fall short of supplies, and always stay updated about which SKUs you have in the warehouse. You can use specialized [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) software to carry out this process better. But if you have all products stocked up in one place, you can easily track them without any trouble. ### Efficient Picking Picking is an activity that requires the utmost precision. If not done correctly, you can send across an incorrect package to your customer that can cause a lot of harm to your brand. Also, if you deal with fragile items, improper [packing](https://www.shiprocket.in/blog/ecommerce-packaging-tips/) can damage the products leading to greater loss. Therefore, you must always have products stocked in order. So you can easily locate them and pick them up from their stipulated position. For instance, if you sell electronic items with similar specifications like mobile phones, you can easily confuse an Apple iPhone SE 2020 with an Apple iPhone 8. This will leave a very negative remark on your service. A warehouse that properly places racks and bins with automated software to locate products can be extremely useful to avoid such blunders. ### Tamper-Proof Packaging Next, tamper-proof packaging is absolutely essential if you want your supply chain to progress without damage on the road. Usually, companies that do not have warehouses have trouble storing enough packaging material for their products. With a dedicated warehouse, you can specify regions for storing your [packaging material](https://packaging.shiprocket.in/) according to your SKUs and never pack a product incorrectly. Packaging forms a major part of your branding. It is the first impression of your brand to the buyer. Therefore it must always be tamper-proof so that the product reaches the customer safely without any damage. Also, shipping companies charge you based on the volumetric weight. This involves the dimensions of the package. With the warehouse in place and stocked with packaging material, you can choose the most suitable packaging material for every SKU and reduce shipping costs and weight discrepancies. With an improper process in place, everything can go haywire. ### Timely Shipping A warehouse gives you the ability to streamline your shipping from one location. Once your products are stocked, picked, and packaged in one space, there is less room for confusion, and you can quickly reduce the TAT for your first mile operations. Also, your warehouse location plays a significant role in the timely delivery of orders. If your warehouse is located close to your buyer’s delivery location, you can deliver your product in very little time, reduce your shipping costs, and also avoid return orders due to late deliveries. Thus, you can conveniently optimize the first and last-mile operations with an effective warehouse. ### Price Stabilization Warehouse helps you maintain consistent stock levels and maximize profits by storing your products for longer. Depending on the season and location, you can purchase products in bulk and sell them all along. For example, if you are an apparel seller, you can store winter clothing in your warehouse and sell it again next season instead of putting it on sale and bearing losses. Often, government policies change, and you have opportunities to reprice your products. This can help you gain more profit as you will not have to repurchase inventory repeatedly. ### Superior Customer Experience Once your order is delivered to the customer on time, with tamper-proof packaging, and without additional costs, it will make your customer very happy. Thus, you can achieve maximum customer satisfaction by optimizing your operations if you have a warehouse. Almost every seller online wants to know an expected delivery date for their order. A random fulfillment process cannot give you that. You need to have a carefully drafted supply chain to determine the end date for delivery depending on the time each operation takes. Therefore, if you have a warehouse that stocks everything and makes the process uniform, you can provide your buyer with a specific delivery date. You can improve productivity, reduce errors, and optimize your fulfillment process with timely delivery and distribution. ## How to Get Started With a Warehouse? The next big question about warehouses is about how to get started? For any new seller, a warehouse can sound like an extremely intimidating [fulfillment](https://www.shiprocket.in/fulfillment/) term that requires great expertise. For starters, if your business is very small and you only have to say 5 to 10 orders a month, you can start shipping with a self-storage setup. Make sure you have the right storage techniques, follow a set inventory management pattern like first-in-first-out or just-in-time inventory. This will help you do things yourself to achieve your target immediately. But, this model is not sustainable when your business starts getting bigger. Once you begin shipping more than 50 orders a month, it is time to look for a slightly larger solution. This means that you can either rent out the space to store your products or you can tie up with the [third-party](https://www.shiprocket.in/blog/3pl-for-ecommerce/) inventory and warehouse management provider. We would recommend going ahead with the third party for the following reasons: - No additional investment - Trained resources - Large warehouse space - Competitive rates - All operations like storage, inventory management, packing, and logistics are taken care of. Look for a partner that is closer to your customer’s location so that you can reduce shipping time, decrease weight diction discrepancies, and return. To make it easier, you can go with [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) that gives you expertise in packaging material, warehouse management, inventory management, and logistics. You can store your products in our warehouse and we will take care of the rest. We also offer free 30-day storage of items if they ship within 30 days and the rates start at only Rs. 11/unit! ## Final Thoughts Warehousing is the backbone of your [supply chain management process](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). It is the space where all the major fulfillment operations take place. Therefore, you must be careful in choosing it and run all operations carefully from end to end. We are confident that with the right provider and streamlined supply chain, any eCommerce business can achieve success! --- ## https://www.shiprocket.in/blog/what-is-warehouse-slotting/ --- title: What Is Warehouse Slotting? Types, Benefits & Tips - Shiprocket url: https://www.shiprocket.in/blog/what-is-warehouse-slotting/ description: Warehouse slotting is the process of organizing your inventory in the warehouse in a way that can improve your efficiency while cutting down handling costs and maximize warehouse optimization. last_updated: 2023-11-02 source: webpage --- # What is Warehouse Slotting & How it is Relevant for your eCommerce Business Efficient warehousing is a critical factor in determining the success of your eCommerce business. Optimizing your warehouse operations for faster [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) is always a great idea to increase your business’s efficiency. As your business grows with time, you might be storing your inventory in whatever empty spaces you find in the warehouse. But is it the right thing to do? It may seem right to you for a short period. Still, in the long run, this disorganization will take a severe toll on your eCommerce business by increasing your storage and inventory carrying costs. This is where warehouse slotting plays its role. Warehouse slotting improves the entire process of [warehousing](https://www.shiprocket.in/blog/ecommerce-warehousing/) by making order fulfillment much more efficient and seamless. Let us dive deeper into the concept of slotting and why you need to adopt this method RIGHT AWAY for your business. ## What is Warehouse Slotting? In simple terms, slotting is the process of organizing your inventory in the warehouse in a way that can improve your efficiency while cutting down handling costs and maximize warehouse optimization. While it’s not just about the placement of products in the warehouse’s designated spaces, it is instead making the warehouse much more organized and easy-to-manage. Let us take an instance to understand this concept better. ### Example It is Diwali. Your orders are pouring in large quantities. In this competitive environment, you need to ensure that you provide the best possible shopping experience to your customers during the festive season. And one of the best ways to do that is by providing [fast shipping](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/). While you’re receiving large orders, you also need to ship those items frequently, for which you will need to trace where the items are located in the warehouse immediately. But, you just realized that you had stashed the items in some empty spaces in the warehouse earlier, without putting much thought into it. And now, you can’t remember which SKU is stored where. This is where slotting helps! Warehouse slotting ensures there are organized spaces for each item in the warehouse, thereby helping you track where specific items are stored and retrieve them fast without any confusion during peak times. Optimizing warehouse operations is essential when it comes to fast order fulfillment—slotting consists of designing designated spaces for items according to their size, weight, perishability, and many more such categories. ## Types of Slotting There are two types of warehousing slotting: 1. **Fixed Slotting** – The slotting process where a product has a fixed or specific location for picking. This kind of slotting is done keeping in mind the estimated minimum and a maximum number of items to be placed in an area. 2. **Random Slotting** – It is the slotting process that uses various zones in the [warehouse](https://www.shiprocket.in/blog/warehouse-inventory-management/) to store products. This process is best for large warehouses that store vast quantities of stock. ## How to Implement Warehouse Slotting Now that we know about the concept of a warehouse, let us take a look at how you can implement warehouse slotting to maximize the efficiency of your order fulfillment. ### Organize Your Inventory & Warehouse The first and most important thing you must do before implementing warehouse slotting is to organize your inventory, depending on your warehouse’s size. Reorganizing inventory will lead to benefits such as more storage space and lower handling costs. Next is managing your warehouse. If your warehouse is efficiently organized, slots are cleaned, and products are easily accessible, the warehouse becomes much more efficient and easy to manage. Remove all the unused [packing material](https://packaging.shiprocket.in/ecommerce-packaging-material) or other discarded materials around the warehouse. By keeping everything clean and organized, you’ll find that your storage and fulfillment operations will be much more comfortable overall! ### Assess Your Storage Capacity This is extremely important, and if done, the right away can be beneficial for your warehouse. Look closely at your warehouse’s storage capacity and plan how to optimize your warehouse to make packing and shipping easier. Carefully evaluate and design to maximize your warehouse’s efficiency and ensure that your inventory is never out of stock or overstocked. ### Prioritize Slots in the Warehouse When you’re deciding inventory slot locations, keep in mind the priority of the items you place in the slots. Frequently picked items should be kept in a place that is easy to access and locate so that workers can identify the item to [fulfill their orders](https://fulfillment.shiprocket.in/) quickly. If you have different zones for certain types of things, make sure that the pickup station is not far off from the slot of the frequently shipped item so that the pickup staff doesn’t have to cover more distance. This will save time and effort! You can use several criteria for setting the slots’ priority as you think is suitable for your warehouse. You can do it according to alphabetical order, or you can select a different place for frequently-shipped items in the center of the warehouse. Whatever the criteria for priority you set, the bottom line is that it should enhance the process’s efficiency and speed. The accessibility of the items should always be made easy and within the reach of workers. ### Characterize the Slots When you make and assign slots, you should consider item attributes like size, dimensions, weight, durability, and material used for making the slots. For example, if you plan on storing bulky items in the slot, you should know whether the material used in making the slot is durable enough to bear the weight of the articles placed. If not, it can break and damage other lighter weight items in the slot. The same goes for the size and type of the slot. You should also have separate slots for putting potentially-hazardous items and other heavy or large items. ### Work with a 3PL like Shiprocket Fulfillment Fulfillment centers of **Shiprocket Fulfillment** are powered by warehouse management technology tailored to maximize the picking and packing processes. [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/) takes care of it all, from storing inventory properly to picking an order accurately, and then shipping charges faster to the end-customer. ## What are the Benefits of Warehouse Slotting? Warehouse slotting is extremely important, as it organizes your warehouse and increases productivity and efficiency and ultimately plays a vital role in warehouse optimization. Below are some of the benefits warehouse slotting can give your eCommerce business: ### Reduction in Inventory Carrying Costs Using warehouse slotting and optimizing your warehouse space, you can reduce your overall inventory carrying costs and not need to invest in more warehouse employees to handle the inventory or rent out any more warehouse space. ### Faster Order Fulfillment The entire [order fulfillment](https://www.shiprocket.in/blog/ecommerce-order-fulfillment-terms-glossary/) process becomes seamless with warehouse slotting, as picking of items and shipping becomes smooth. Locating objects inside the warehouse becomes extremely easy with warehouse slotting, thereby improving picking and reducing pick-up errors. If the warehouse offers packing services, then the slotting process helps separate the [packaging](https://www.shiprocket.in/blog/category/ecommerce-packaging/) items and place them in their specific pickup area after [packaging](https://packaging.shiprocket.in/ecommerce-packaging). ### Lesser Inventory Damages Product damages reduce significantly with warehouse slotting, as all items are placed according to their size, weight, and other requirements. With warehouse slotting, heavier items are organized in such a way that they’re not set on lighter, more fragile items, decreasing the possibility of product damage significantly. ### Maximize Storage Capacity Slotting helps increase storage capacity to a great extent. If you think your warehouse is full, rethinking how inventory is currently stored is a great way to gain back much-needed inventory space. Taking the time to optimize your warehouse means you can delay expanding and spending extra costs on an additional warehouse. ## Warehousing Slotting Tips The following are a few warehousing slotting strategies to boost the efficiency of your business: ### Clean & Organized Warehouse Organizing the inventory and keeping the warehouse clean is imperative. With organized inventory, cleaned and properly labeled slots, and items arranged in an accessible manner, the [warehousing functions](https://fulfillment.shiprocket.in/blog/functions-of-warehousing-for-ecommerce-business/) become efficient. It is vital to remove or through unused packing material or other such things from around the warehouse. By keeping everything organized and clean, you will even find more space in the warehouse to store inventory. ### Storage Capacity This is an important practice. Take a look at the warehouse’s storage capacity and come up with an optimization plan that can help you pick and store items faster and efficiently. Evaluation and planning are the key here. Always ensure that your storage capacity is never under or overstocked. ### Slots Distribution Distribute the slots in the warehouse as per the priority of the items. Keep the frequently picked items in an easily accessible place to let the workers locate them at convenience and fulfill them faster. You can distribute slots in alphabetical order or set a slot separately for frequently picked items. Well, whatever criteria you choose, the bottom line is that it should help increase efficiency. Ensure the availability of carts for heavier items. Ladders and lifting carts should be available for items placed in higher space. ### Employee Safety Your employees’ safety should be your top-most priority. Never risk your employees’ safety just to save a few bucks. Safer employees will bring more productivity making the warehousing functions efficient. The slots material should be sturdy, and the items must be organized more safely. You can also consider insuring your employees against any accident. ## Final Say Now that we have discussed warehouse slotting in detail, you would know how it is an excellent opportunity to improve your warehouse operations and maximize your warehouse efficiency. If you’ve currently rented out space in a warehouse and are self-fulfilling your orders, you should switch to a [3PL](https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/) partner like Shiprocket Fulfillment. Shiprocket Fulfillment offers a tech-enabled fulfillment infrastructure, along with reducing your logistics costs by a considerable amount. --- ## https://www.shiprocket.in/blog/packaging-and-shipping-fragile-items/ --- title: Tips For Packaging And Shipping Fragile Items - Shiprocket url: https://www.shiprocket.in/blog/packaging-and-shipping-fragile-items/ description: Usually, when you visit shops selling fragile items that can be easily broken, i.e. glass or ceramic, there is always a small quote mentioned – If you break it, it’s yours! For the longest time, this has been a caution message to help customers be more careful. last_updated: 2023-11-29 source: webpage --- # Tips For Packaging And Shipping Fragile Items Usually, when you visit shops selling fragile items that can be easily broken, i.e. glass or ceramic, there is always a small quote mentioned – If you break it, it’s yours! For the longest time, this has been a caution message to help customers be more careful. But with the growth of [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), the tables have turned. Now, if a customer receives a damaged item, it’s yours and not theirs! Hence, it has become imperative to [ship your products](https://www.shiprocket.in/) safely to reach the customer without any damage. Sometimes, the products are mishandled or even piled up together, increasing the chances of them being damaged during shipping. Hence, to ensure the shipping is safe, you need to ensure that the packaging is appropriate and does not harm the product. It must keep the product safe and sound during shipment until it is delivered to the buyer’s doorstep. One of the packaging material’s fundamental roles is keeping the product safe from the road’s friction while being shipped. With fragile items, you have to be careful that the material you choose and how you package it will keep the shipment safe during transit. Besides, there is a need for packaging inserts as well to keep the fragile items in place and get damaged by going to and fro during shipment. So, to make the process easier for you, we have compiled five techniques for [packaging](https://packaging.shiprocket.in/) fragile items so that they remain safe when shipping and your customers get the best shopping experience with you. ## What Are Fragile Items? Before we begin, it is essential to understand what constitutes fragile items so you can categorize them accordingly. Fragile items constitute materials that can break easily when they face even a low impact force. These include objects that are usually made of glass, ceramic, crystal, etc. but are not restricted to this list. Even items having many bends and folds can be constituted as fragile items. They could include musical instruments, technological gadgets, etc. ## Why Is Safe Packaging Vital For Fragile Items? Packaging forms a safety blanket around fragile products. Here are a few more reasons why you need safe packaging for delicate products. ### Safety [Packaging material](https://packaging.shiprocket.in/packaging-products) must provide safety to the packet to not break when faced by a low or high impact force. It must be enough to absorb the shock from the impact, and the fragile item can be protected from any damage. If an item is shipped via air or surface mode, it is evident that there will be friction with other products that can lead to damage if the product is not packaged correctly. Therefore to maintain the product and its safety, packaging plays a vital role. We will read further how you can package your product to maintain more safety. ### Poor Unboxing Experience If your customer receives a damaged product, it will lead to a bad [customer experience](https://www.shiprocket.in/blog/packaging-inserts/). Nobody likes to open a package and receive a product with scratches, cracks, or bends. It is unappealing to see and even more disheartening as the customer waits for the product. This poor experience can even lead them to never order from you again. Consequently, you can lose a loyal customer just because you didn’t pay enough attention to how to package a fragile product. Next, with the advent of social media, the first place the seller will go after receiving such a product is your social handles. This can also lead to your other customers never buying from you. So, if you want to save yourself from a social media trial talking about damaged products that your brand offers, you must take all the necessary steps to package your products appropriately. ### Bad Reviews With the advent of social media and availability of a number of alternative products in the market, the customers these days first read the customer experience and reviews of your product and company. Damaged material will prompt the customer to leave bad reviews on your website, [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/), and other platforms. This can be extremely poor publicity for your brand and will hamper further sales. Therefore, always ensure that there is ample packaging for fragile products. You follow specific techniques to ensure that your product is not tampered or damaged when it reaches the customer. ### Increased Returns It goes without saying that you will have to accept returns if the product reaches the customer in a damaged or tampered state. [Returns](https://www.shiprocket.in/ndr-management/) can be expensive as you have to pay extra to the shipping company to bring them back to the warehouse. Along with that, you will have to bear the cost of the damages. So, ensure the packaging is done correctly to avoid returns due to damaged items. ## How To Package Fragile Items For Safe Shipping? ### Use a Small Packaging Box The usual rule for packing fragile items is to use a [packaging box](https://packaging.shiprocket.in/packaging-products/corrugated-box-17) that is only slightly bigger than the product. This does not leave any empty spaces for the product to shift around and the product can stay put in one place. This restricts movement and firmly holds the package together. The empty spaces can be filled with dunnage for added safety. This will provide safety to the product from friction during shipment. Also, the tape you use must be thick so that it does not open easily, and you should seal more than one time to ensure that the package is not open even in the harshest conditions. ### Safety Cushioning Material The fragile item must always be packed with questioning material that can provide an additional safety layer. For example, you can wrap the product with bubble wrap to ensure that the material is adequately protected in case of impact. So, if your [product](https://www.shiprocket.in/blog/product-page-optimization/) is shifted from one place to another and faces a strong influence from an external object, it won’t break easily. There are several cushioning materials available for different fragile products that you can choose from. ### Packaging Peanuts or Foam nuts After you have packaged your fragile item in a box of appropriate size, you must fill the empty spaces with packing peanuts or foam nuts. This tonnage will help protect the item from impact and absorb the shock before affecting the [product](https://www.shiprocket.in/blog/product-page-optimization/). It forms an additional layer between the external packaging and the product. ### Double Box Packaging For fragile and costly items, you must double pack these products. You can follow the double Box packaging method where you use the box-in-box technique. You can place the product in the small box, place this small box inside a larger package, and fill space between the two boxes with nuts or other dunnage. It is recommended to use [corrugated boxes for packaging](https://packaging.shiprocket.in/packaging-products/courrugated-box) such products as they are prepared with layers of paper. You can consider corrugated boxes of different strength as per your requirements. ### Label With Fragile Sticker Last but not least, it is essential to label the package with the [label](https://www.shiprocket.in/blog/ecommerce-shipping-labels/) ‘FRAGILE’ or ‘Handle With Care’ in bold. This will alert the person handling the product to make sure it remains safe so that the material inside does not damage or crack. You can mention this information on the app that you used to seal the package or get it directly printed on the packaging material. ## Shiprocket Packaging – Packaging Material To Help You Ship Safely Add Shiprocket; we provide you a sufficient quality packaging material at the most cost-effective rates. These include three-ply corrugated boxes in many sizes, courier bags with and without POD sleeves, transparent and white tapes, and stretch film rolls. You can use our packaging material to pack your fragile items safely for shipping and delivering the best unboxing experience to your customers. Our packaging is made using the best material to meet the highest expectations. With our plane carrier bags in various sizes, you can use them as the primary packaging material for your fragile item, followed by packing in corrugated boxes. You can order these from the **[Shiprocket Packaging](https://packaging.shiprocket.in/)** website, and they will be delivered to your doorstep without any additional shipping fee. The best part is you do not need to fulfill any minimum order commitment to purchase these packaging materials. ## Final Thoughts To ensure the safe packaging of fragile items, you must follow guidelines and packaging techniques properly. If not done correctly, it can cause a significant loss to your business in terms of money and reputation. It is also a good idea to go for shipping partners that offer you insurance for damaged items so you can at least claim a part of the product value if valid. We hope that with these tips, you will be able to process your [shipments](https://www.shiprocket.in/shipment-tracking/) more safely and efficiently deliver fragile items. ## FAQs (Frequently Asked Questions) **Can I ship fragile items with Shiprocket?** You can ship all items with Shiprocket. **Which courier is the best for fragile items?** You can ship your fragile items with any courier. Shiprocket has 14+ courier partners, and you can ship your products with any partner. **How should I pack fragile items?** You can pack fragile items in a small box and use peanut foam or bubble wrap around them. --- ## https://www.shiprocket.in/blog/methods-of-inventory-valuation/ --- title: What Is Inventory Valuation? Importance & Objectives - Shiprocket url: https://www.shiprocket.in/blog/methods-of-inventory-valuation/ description: The word inventory scares many online sellers. And that’s because if you leave it unchecked, it’ll turn your entire business upside down. The point is that inventory has to be checked from time to time so that you know what’s actually going on in your warehouse. Since it is what represents your business to the customer, once your package delivers, you must ensure that you have adequate stock of the highest quality at all times. last_updated: 2023-11-02 source: webpage --- # Most Widely Used Methods of Inventory Valuation The word [inventory](https://www.shiprocket.in/blog/inventory-management-tips-for-smb/) scares many online sellers. And that’s because if you leave it unchecked, it’ll turn your entire business upside down. The point is that inventory has to be checked from time to time so that you know what’s actually going on in your warehouse. Since it is what represents your business to the customer, once your package delivers, you must ensure that you have adequate stock of the highest quality at all times. *[Image: alt text]* ## What is Inventory Valuation? Inventory valuation is a practice that helps in this. It is an accounting practice that is followed by organizations to keep an eye on their stocks. In other words, it helps them prepare their financial records effortlessly. Regardless of the size of your business, if you’re selling physical products, you have to record their whereabouts and this is because your inventory possesses some financial value. It might seem small to keep on adding and updating the value of [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) for the purpose of accounting. But in fact, when you keep on doing it for a period of time, it determines your inventory ratio turnover and helps you plan your further inventory purchase decision accordingly. For example, if you sell T-shirts to your customers and you’re left with 100 of them at the end of the financial year, you’ll have to record them in your balance sheet. As a result of this, you will buy the stock of T-shirts 100 less than what you have in mind. This is because it is always advisable to sell out the sitting stock before purchasing anything new. *[Image: alt text]* ## Why is Inventory Valuation Important? Inventory valuation doesn’t just mean that you keep an account of your sold and unsold stocks. This is just one step of the way. In fact, you have to also fix a rate to multiply your leftover stock from the year. While this helps in determining your gross profits for the year, it also has some issues involved in the calculation. The stock that is left at the end of the year must have been bought at different points in time. For example, while you might have bought 20 pieces in January, you might have bought another 20 around June, 30 in August, and so on. There is a great possibility that the prices of all these would have been different during different months. Therefore, how do you calculate the overall amount associated with the leftover stock at a common rate? These situations can leave you in a dilemma and impact the calculation of your gross profits, which is why you need to know about [inventory](https://www.shiprocket.in/inventory-management/) valuation methods. ## Objectives of Inventory Valuation Inventory consists of goods that are meant for sale (unsold goods). In manufacturing units, it also includes raw materials, semi or unfinished goods, and finished goods. Inventory valuation is generally done at the end of the financial year to calculate the cost of sold and unsold goods. This is a crucial activity as the shortage or excess of inventory can affect the product, profitability, or success of a business. Let’s take a look at the objectives of inventory valuation: ### Gross Profit Inventory is used to find the gross profit a company has earned during a financial year. Notably, gross profit is the cost of sales more than the cost of goods sold. To determine the gross profit, the value of the sold goods is matched with the revenue earned during the financial year. **Cost of Goods Sold = Opening Stock + Purchases during the year – Closing Stock** ### Financial Position Closing stock is termed as a current asset in the balance sheet. The value of closing stock helps ascertain the financial position of the business. Notably, overvaluation or undervaluation can give a false picture of the working capital or overall business position in the balance sheet. Let us now take a look at the top inventory valuation methods below- *[Image: alt text]* ### What is First In, First Out – FIFO? The [first in first out](https://www.shiprocket.in/blog/inventory-management-techniques/) is one of the most popular inventory valuation methods. You’re probably already using it in your business even if you’re not familiar with the term. FIFO means that the oldest inventory that is sitting in your warehouse should be sold first. So, if you bought a stock in January and another one in August, you will first aim to sell the stock from January. Since the prices rise with time in most cases, the inventory that you’re left with is valued higher at the recent costs. Similarly, the cost of your goods sold becomes lower as it is based on the cost of the earlier inventory. In the end, you have more profits to show in your balance sheet, ultimately leading to a higher taxable income. FIFO is also popular because it shows common sense in running a business. You don’t want your inventory to keep on sitting for long, which is why you sell it first. ### What is Last In, First Out – LIFO? The Last in first out method is the opposite of FIFO. In this method, you sell the inventory that comes in last in your business. So, if you’ve purchased one stock in February and the other one in November, you will first sell the November stock. It improves the matching state of [your current business](https://www.shiprocket.in/blog/low-investment-business-ideas/) costs, but it is not suitable in general case scenarios. With this, the cost of the goods is higher and thus the gross profits are taxable and income is lower. ### What is Weighted Average Cost? Yet another inventory valuation method is weighted average cost. It assumes that you sell all your goods at the same time. This is usually for the goods that have a similar price and are indistinguishable over a period of time. Therefore, the common price for these is averaged over the period. An example of this is crude oil. While these are some of the common inventory valuation methods, there are also some uncommon methods. Take a look below- ### What is Highest In, First Out – HIFO? This type of inventory valuation is based on the point that your most expensive goods are sold first. This means that if you have a higher priced good in your inventory and a lower priced good at the same time, you will first sell the former. It is also good from the point of the efforts of a salesperson, since businesses try to sell their expensive [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) first. This inventory valuation method gives an instant bump to your short-term revenues. But, in the overall case, our gross profits and taxable income drop. Moreover, your ending inventory is also lower. ### What is Lowest In, First Out – LIFO? This is the exact opposite of HIFO. In this inventory valuation method, your lowest price goods sell first. In other words, you sell your cheapest inventory before anything else. Your cost of goods is lower and your ending inventory ends up higher in this method. It might seem like your short-term revenues are dropping with this, but ultimately it is a boost for your gross profits and taxable income. *[Image: alt text]* ### What is First Expired, First Out – FEFO? If you’re in the [food business](https://www.shiprocket.in/blog/start-food-delivery-business-india/), this makes absolute sense. You’re probably already doing this in your business. The items that are about to expire first are the ones that must be sold out. This is to avoid any losses in your business. It is typically used in the food industry and ignores the effect of prices along with the dates on which they were purchased. As a result, your overall cost of goods will vary in this case. ### What is Lower of Cost or Market? This inventory valuation method is not based on the cost factor. It states that you should evaluate your inventory based on the lower factor out of the original cost or current market price. This method is used in cases where the inventory has been held on for a long period of time or has even become damaged and obsolete. ### What is Retail Inventory Method? In this method, your inventory units are not used. Instead, you take the [total retail value](https://www.shiprocket.in/blog/optimize-inventory-management/) of the goods you have. With this, you subtract their total sales and then multiply this value by the cost to retail ratio. This is a popular technique used in the handicraft business. ## Conclusion Most of the organizations selling physical products mostly use FIFO or LIFO, depending upon their requirements. However, whatever method you adopt, make sure it aligns with the goals you’re trying to achieve with your business. Most organizations end up with damaged inventory because their warehouse practices are not good enough. If you’re a small business and struggling with this, it is best advised to hire a 3pl fulfillment service for the task. For example, [Shiprocket Fulfilment](https://www.shiprocket.in/fulfillment/) can help with warehousing and packing services at the lowest costs. This way you can focus on decision making, while your inventory is safely stored, picked, packed, and shipped to your customer. *[Image: alt text]* --- ## https://www.shiprocket.in/blog/dunnage-in-ecommerce-packaging/ --- title: What is Dunnage? Its Importance & Types - Shiprocket url: https://www.shiprocket.in/blog/dunnage-in-ecommerce-packaging/ description: Understanding the concept of dunnage in eCommerce packaging and different types of dunnage to learn their functions last_updated: 2023-11-24 source: webpage --- # Understanding the Concept of Dunnage in eCommerce Packaging [Statistics](https://www.speedcommerce.com/2013/damaged-goods/#:~:text=Statistics%20from%20ratings%20provider%20StellaService,have%20a%20high%20damage%20rate.) from StellaService show that 1 in 10 eCommerce packages arrive damaged. This shows the importance of packaging the product properly and shipping it safely. Dunnage is exactly what helps you with that. How do you think the safety of a shipment is ensured? By using the [right packaging material](https://www.shiprocket.in/blog/how-to-decide-best-product-packaging-material/) and placing it safely in the vehicle? Think again. Many factors like temperature, speed, movement, friction, etc. can lead to the damage of products stored inside the packaging material before or while it is being shipped. This is where dunnage comes into the picture. It might not be a common term for people, but it should be a standard term for eCommerce sellers. If you are new to eCommerce and still getting acquainted with the terminology, here you go with one of the most important aspects of [eCommerce packaging](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/). ## What is Dunnage? Dunnage refers to the safety padding material you add to your package to ensure maximum safety. It is durable and usually made out of material that provides protection and cushioning to the product. Dunnage is a more common term in cargo ships. They have floored dunnage that protects the products that are being shipped across a long distance. In eCommerce packaging, dunnage can be in plastic films, jute coverings, wood, air pockets, etc. Dunnage is usually added as stuffing in between the product and the [packaging material](https://packaging.shiprocket.in/). A package is only successfully packed if it contains the right packaging material along with sufficient dunnage. ## Why is Dunnage Important for eCommerce Packaging? ### Moisture Absorption The first and foremost role of dunnage in eCommerce packaging is moisture absorption. If your [product](https://www.shiprocket.in/blog/product-page-optimization/) can be easily ruined by moisture, you must add some material to absorb moisture or block it. Hygroscopic material that absorbs water quickly, we get damaged if not packed with proper insulation. ### Shock Resistance A primary concern when transporting goods by road or the son bombs and shocks the product faces while en route. Thus, if you are shipping a fragile item, it can get easily damaged with even minor shocks. Dunnage must withstand such shocks and keep the product safe while en route to the delivery destination. ### Tamper-proof Packaging Dunnage makes it easier to protect the package from damages and also reduces the stress on the [packaging](https://packaging.shiprocket.in/ecommerce-packaging). Hence, when the customer receives the final product, it is appropriately packed, and there is no tamper in the packaging material. Dunnage balances the external and internal forces and absorbs any extensive shocks to keep both the [packaging and the product safe](https://www.shiprocket.in/blog/ecommerce-packaging-tips/). ### Air-Circulation Some products require ample air circulation when being packed. Or else, they might leave out a foul odor when opened. For example, some clothing material needs to have ample air circulation within the package to maintain its fresh smell. Dunnage helps you loosely pack the shipment while also keeping it safe and maintaining air circulation. ### Distribute Weight Sometimes when the packaging boxes are more significant than the product, you need to add stuffing into the package to distribute the weight equally; otherwise, the product will keep toppling while it is being transported. ## Types of Dunnage in eCommerce ### Plastics Plastics are usually used in high-value shipping materials like fragile items or expensive products that require a secure shipping and packaging procedure. They are typically used to provide secondary packaging to the product so that it remains safe while in transit. ### Bubble Wrap Bubble wrap is a commonly used dunnage used to pack glass and similar fragile items. The bubbles provide a questioning effect on the product and absorb any shock that it might face. Bubble wraps are reusable and should be reduced to the bubbles but completely. ### Wood Wood is used to create small barriers between different objects. If you are [shipping items](https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/) with more than one piece critical to the assembly, you can use wood to separate from each other. This makes the entire package sturdy and prevents it from top playing or shifting inside the box. ### Foam Nuts Foam nuts are also commonly used for dunnage materials. They are added in courier bags to make it more filling. Usually, electronics, sensitive equipment, shop pieces, etc. are generally packed with foam nuts. ### Cardboard Paper Cardboard or corrugated paper is used when heavy items are involved. It can carry around a good amount of weight and also protect against moisture. Since cardboard is made out of paper, it can also be used as a [sustainable packaging](https://www.shiprocket.in/blog/eco-friendly-packaging-for-ecommerce-business/) option for your products. ### Craft Paper Craft paper is one of the cheapest and eco-friendly options for your business. It is usually crinkled and then stuffed in-between spaces of your package to protect against shock and effective dunnage. ### Air Pillows Air pillows are just small plastic bags filled with air. They are used to provide a cushioning effect on the products and are used widely for shipping small items. Also, they are commonly used when space needs to be filled within a box. ### Thermocol Thermocol is not a commonly used dunnage as it is only suitable for shipping large items like televisions, fridges, etc. It is usually used in combination with foam sheets to provide an extra cushion between the package and the product. ## Let Us Help You With the Best Packaging Material It goes without saying that to keep your package safe during transit, pack them in good quality packaging material and sufficient dunnage. [Shiprocket packaging](https://packaging.shiprocket.in/) provides you with the finest quality corrugated boxes and courier bags to ship your products. These packaging materials are incredibly cost-effective with several variants. Along with the safety they provide to your packages, they are also recyclable, making them eco-friendly! These materials are the perfect match for your eCommerce goods as they are durable, cheap, and shipped for free to your doorstep. ## Final Thoughts Ensure that the dunnage you use is of good quality and provides the necessary safeguarding to your packages. Use the right packaging material in conjunction with the best dunnage to make sure your package arrives tamper-free at your customer’s doorstep. --- ## https://www.shiprocket.in/blog/sell-on-paytm/ --- title: Sell on Paytm: How to Register Yourself as a Paytm Mall Seller? url: https://www.shiprocket.in/blog/sell-on-paytm/ description: Paytm isn’t just a mobile wallet payment service provider but you can sell on Paytm as well. It is a marketplace by the name of Paytm Mall. last_updated: 2023-11-24 source: webpage --- # Sell on Paytm: How to Register Yourself as a Paytm Seller? Regardless of whether you [sell online](https://www.shiprocket.in/blog/products-sell-online-from-home/) or offline, you must not have gone without hearing Paytm’s name. It is one of the most popular and successful mobile wallet services in India. The company facilitates easy payment options for its sellers. With this, Paytm presents several opportunities for easy payment to eCommerce sellers and the customers who seek to buy their products. *[Image: Sell on Paytm]* ## What Is Paytm? Paytm isn’t just a mobile wallet payment service provider. After establishing itself successfully in the market, Paytm has also expanded its company to [benefit eCommerce sellers](https://www.shiprocket.in/blog/ecommerce-benefits-small-business-entrepreneurs/). In other words, it is now also a marketplace running under the name of Paytm Mall. Like most businesses, Paytm aims to take the experience online for the customers. This is especially beneficial for online shoppers post the pandemic situation. With more people preferring to shop online, the eCommerce market is experiencing a massive boost. Alternatively, Paytm makes it easy for sellers and customers to connect on a hassle-free platform. However, if you’re wondering how to become a Paytm seller, don’t worry, we’ve got you covered. Read to find out everything that you need to know to get started with this platform. ## Why Paytm? Before we move onto finding the registration process to become a Paytm seller, it is vital that you make up your mind for it. Understand that Paytm is an [online marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) that connects buyers to sellers. Quintessentially, it bridges the gap between the buying and selling processes, making online selling relatively seamless. Let’s take a look at why it is a good idea to become a Paytm mall seller and why it can be a great choice of the marketplace for selling online: *[Image: Why Sell on Paytm]* ### 24*7 Presence While establishing a 24*7 business in a brick and mortar format is impossible even in today’s age, Paytm gives you the rescue. It helps Paytm sellers stay online with your business no matter what and when. Since it is also highly unlikely for your customers to walk in the middle of the night to make a purchase, the online experience provides a solution. With your store on the Paytm Mall 24*7, you are always there for your customers no matter what. Moreover, this is without the investment of additional costs. ### Integrated Payment Gateway One of the best qualities of Paytm is that it is quintessentially a [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) that ensures secure transactions. Therefore, you don’t need to worry about integrating any additional payment gateway. Your customers can easily purchase your product and pay via Paytm. And moreover, since a lot of customers already have a Paytm app on their phone, it becomes convenient for them to shop on the same. ### Close To None Investment Paytm has close to no investment when it comes to online selling. The platform does not charge any additional fee for selling. Even though there is a small amount for adding your products on the platform, it stands close to none as compared to running a [brick-and-mortar store](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/) or a web store. ### Maximized Customer Reach One of the best advantages of selling on Paytm is that it offers an extensive reach to your customers. Since it is a marketplace, customers are already aware of it and come there to shop regularly. This means there is already an existing demand on the platform. All you have to do is reach out to them using your products. Therefore, by sitting at your place, you can cater to the demands of the customers all across India. ### Option To Sell From Anywhere Selling on Paytm gives you the flexibility to sell from anywhere. You don’t need to have a dedicated store and invest in resources like staff, electricity, etc. You might be selling from your home but still can reach out to a wide number of [customers](https://www.shiprocket.in/customers/). Therefore, you can make money without the constraints of a physical presence. ## How To Register As A Paytm Seller? To register as a seller on Paytm there is a minimum criteria you must fulfill. This means that you might have to keep certain documents ready and prepare to fill in information on the registration page. ### Documents Required For Registering On Paytm *[Image: Documents Required]* You must keep the following documents ready before registering on Paytm: #### PAN Card In case you are an individual seller, you can add the details of your PAN card during registration. Alternatively, if you are running a company, you will have to upload your company’s PAN card details. #### GST Registration The [good and service sales tax](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/) is applicable to all businesses. No matter where you choose to sell online, you will have to present these details. This is as per the norms of the government and might seem like a tedious process at first. #### Certificate Of Incorporation Another document that you need to keep handy while registering your business on Paytm is a certificate of incorporation. This is only applicable if you’re a company. Alternatively for a firm, you have to present a copy of the partnership deed. ## Registering On Paytm Once the documents are in place, you can proceed to register yourself as a seller on Paytm. - Head to the website [www.seller.paytm.com/login](https://seller.paytm.com/login) and click on the signup form. - You’ll be asked to enter details such as your name, email address, phone number etc. Upon entering these details, a verification email is sent to your inbox. - Now enter your identity and address proof. If you’re an individual seller, enter your personal details. On the other hand, if you are a company, enter your company details. Congratulations! You have successfully registered yourself as a seller on Paytm. Now, all that’s left to do is upload your product catalog and start shipping your first order. Add appealing details in your [product description](https://www.shiprocket.in/blog/product-descriptions/) and make them engaging for your customers to read. Also, add high-quality images and use a good logistics platform to ship your products. Remember that logistics can make or break your business, which is why you must place your trust carefully. --- ## https://www.shiprocket.in/blog/warehouse-audit/ --- title: Warehouse Auditing, Steps Involved and Its Importance -Shiprocket url: https://www.shiprocket.in/blog/warehouse-audit/ description: According to a report by Industrial Property, the logistics sector in India is expected to touch US$200 billion by 2020 & India’s warehousing requirement was expected to grow at an annual average rate of 9% to 1,439 million sq. ft in 2019 from 919 sq. ft in 2014. last_updated: 2023-11-01 source: webpage --- # Understanding Warehouse Auditing and Its Importance According to a report by Industrial Property, the logistics sector in India is expected to touch US$200 billion by 2020 & India’s warehousing requirement was expected to grow at an annual average rate of 9% to 1,439 million sq. ft in 2019 from 919 sq. ft in 2014. This means that the [growth of warehousing](https://www.shiprocket.in/blog/ecommerce-warehousing/) in India is fast, and development is fueled by innovation and rearrangement of existing practices. But how do you ascertain that it is time to take your business to the next level, and where do you start? If your warehouse is not performing up to the mark, how do you analyze the performance and identify changes wherever necessary? A complete audit of your warehouse enables you to dig deeper and come up with strategies to improvise. Many companies do not consider the audit as an integral part of their strategy. Regular audits give you an insight and a 360° view of your business and help you make crucial decisions. An audit is an essential tool you have if you want to grow. With this article, we will identify the importance of a warehouse audit and how it can help you enhance your business. ## What is a Warehouse Audit? For a wholesaler or retailer, a warehouse is the most critical location in the [fulfillment chain](https://www.shiprocket.in/blog/order-fulfillment/). It is where most of the essential activities like storage and inventory management take place. If these are not in order, the entire order management process can fall apart, leading to a delay in the fulfillment operations. Ultimately, this can lead to a negative customer experience too. To grow, you need to keep innovating your strategies and incorporate new elements into your warehouse technology. A warehouse audit is a more in-depth look into all the operations, equipment, processes, and personnel to assess and evaluate the performance and output. With the help of these insights, you can identify gaps and make better-informed decisions about the warehouse. ## Steps Involved in Warehouse Auditing An audit involves very minute digging and analysis of every aspect of the warehouse. Hence, it is an intensive process that has several steps. Here are a few steps that you can follow for conducting a successful audit of your warehouse – ### List The Aspects of a Warehouse The warehouse is made up of several smaller elements and operations that make a warehouse operational when combined. Before starting with an audit, list down the different aspects of a warehouse and the processes that are carried out in it. For example, your warehouse could have storage, [inventory management](https://www.shiprocket.in/blog/warehouse-inventory-management/), and distribution operations. Understand the various aspects of warehousing and carry out the audit in a systematic manner. Also, set the objectives for your audit and conduct it thoroughly to derive actionable results. ### Inventory Audit The next significant aspect of any warehouse is the inventory stored in it. The inventory needs to be organized in an easily accessible manner so that it is in perfect sync with the stock lists, listings, and a centralized panel, if any. An inventory audit would include the physical inventory count and tallying it with the inventory management system to ensure that the right number is being followed on all channels and out of stock products are not listed. The [inventory management system](https://shiprocket.in/blog/inventory-management-software/) ensures the correct functioning of order management and reduces error. Hence, a physical inventory count is necessary during an audit. ### Warehouse Operations Scan The next step in a warehouse audit is the operation scan, where each operation of the warehouse is assessed individually. These include the audit of operations like picking, packaging, shipping, etc. The entire process, technology, and personnel are looked into to ensure that the efficiency and effectiveness are optimized. The entire eCommerce [fulfillment operation](https://www.shiprocket.in/fulfillment/) chain must be analyzed properly. Regular check ensures the proper functioning and helps identify any lacking. ### Risk Assessment Overview Following this, the risk assessment is done to check whether the risk mitigation strategies are in place and if they require any intervention. Since warehouses require a lot of manual work, the conditions must be optimized to make it less risky for resources and labor. The technology, equipment, and safety practices need to be looked into thoroughly, and changes need to be made wherever possible. ### Employee Interviews A warehouse is nothing without the skilled labor that facilitates operations, and their work mustn’t be hampered due to the conditions in the warehouse. Therefore, employee interviews are essential to understand the shortcoming on the ergonomic and human front so that all operations are correctly human-crewed and maximized success. ### Process Control A more in-depth look into each [warehouse management process](https://www.shiprocket.in/blog/warehouse-inventory-management/) and distribution can help you identify the best practices for each and pave a path to work on core competencies. Start by analyzing the steps involved in each process and identifying the areas where you can improve; also, understand each technology’s functioning and establish if you should require new technology and equipment for the current operations. ### Cost Control Assessing their investments and costs is also essential for any warehouse. A complete look into the amount spent on the warehouse and its turns can better understand how you must invest your money. Redundant operations must be eliminated, and best practices and innovative technology must be adopted to grow your warehouse. ### Audit Evaluation The last step of the audit is the audit evaluation. A team must be put in place to evaluate whether the audit was carried out following all procedures and standard practices and determine authenticity. This will help establish transparency and derive the best results for your [warehouse](https://fulfillment.shiprocket.in/). ## Why is Warehouse Audit Important? ### Employee Motivation Your employees are the essential resources in your warehouse. They run the operations. Therefore, regular audits within the warehouse will give the employees confidence that their interests are being looked into, and several assessments are carried out for their safety and well-being. ### Check Safety Practices Regular [warehouse](https://fulfillment.shiprocket.in/) audits can save you from potential hazards and also help you escape accidents. They put you in charge of your facility, and you can examine every practice that is carried out to ensure that maximum safety is carried out and maintained at all points. ### Efficient Workflow To attain maximum results, your workflow must be efficient, and it does not lack at any point. Internal audits can help you establish this workflow by analyzing every operation closely and identifying the workflow process gaps and operating procedures. It can help you innovate with rich insights and bring into place more advanced systems if required. ### Assess Technology An internal audit also gives you a chance to assess the technology and equipment you have in your warehouse and regularly check its functioning. If your machines are not working correctly, you can know this information early on with audits. An audit will also give you the knowledge to decide about purchasing new equipment or technology to grow. ### Improve Customer Satisfaction Finally, an audit will give you the information you need to improve your strategy and optimize your operations to lead to [customer satisfaction](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) ultimately. Therefore, if not directly, audits do have an impact on employee and customer satisfaction. ## Conclusion An auditing committee is one of the most vital aspects of any organization, be it warehousing, eCommerce, retail, or any other business. It might come off as a redundant process, but it does add a lot of value to your decision-making and strategizing process. Therefore, ensure that you put an audit team into place to look into every aspect of your warehouse carefully. --- ## https://www.shiprocket.in/blog/selling-on-shopclues/ --- title: Shopclues Seller Registration: How to Sell on Shopclues - Shiprocket url: https://www.shiprocket.in/blog/selling-on-shopclues/ description: eCommerce is an ever-expanding industry. It is growing at an unprecedented rate, providing more than a few opportunities to sellers. While customers find it convenient to shop online, sellers can reach out to the customers more than before. last_updated: 2023-11-24 source: webpage --- # Maximize Your eCommerce Profits by Registering as a Shopclues Seller eCommerce is an ever-expanding industry. It is growing at an unprecedented rate, providing more than a few opportunities to sellers. While customers find it convenient to [shop online](https://www.shiprocket.in/blog/multi-channel-selling/), sellers can reach out to the customers more than before. When it comes to eCommerce sellers, they have more than a few options. They can choose to build their website and start selling on them or sell on a marketplace like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), Flipkart, Shopclues, etc. While each one has its pros and cons, there are fewer risks in selling on a marketplace. This provides eCommerce sellers with an opportunity to reach even more customers with close to none investment. Moreover, if they don’t perform well, there are no risks of losing investment on a website and store management. Out of different marketplaces, Shopclues offers one of the most lucrative benefits to a seller. Becoming a Shopclues seller means reaching out to customers from all across India without giving up on your profit margins. *[Image: Shopclues Seller]* However, there are a few things you must know about before getting started. In other words, you need to know how to register as a Shopclues seller and what are documents required in this process. But, there is nothing to be worried about. We’ve got all the information you need to get started with Shopclues right here. Read on to find out more. ## Who Can Register on Shopclues? When registering on Shopclues, you must understand the type of business you are. For example, you could be an individual seller and sell independently on the platform. Alternatively, you might have already had a well-established company where you [sell your products](https://www.shiprocket.in/blog/best-selling-products-for-ecommerce/) to your customers. In that case, you will have to register as a Shopclues seller a bit differently. *[Image: Shopclues Registration]* ### Registered Company A registered company can be any company that is set up by registering at the registrars. These can be partnerships, limited partnerships, and corporations. ### Sole Proprietorship A sole proprietorship is a [type of business](https://www.shiprocket.in/blog/how-to-start-a-business/) that is owned by one person. Moreover, there is no legal or financial distinction between the company and the business owner. ### Private Limited A private limited is a company that has private ownership. It is a business entity that is held by a small group of people. A private limited company is owned by a group of members that are known as the shareholders. ## What are the Documents Required to Register Yourself as a Shopclues Seller? *[Image: Shopclues Documents]* ### PAN Card Pan Card is an essential document that is required to register yourself as a Shopclues seller. You can add the details of the PAN card during the registration process. ### Residential Proof Proof of your address is also required during the registration process. It’s better if you keep this document handy as you will be asked to upload a scanned copy of it. Identity Proof For a successful [registration process](https://app.shiprocket.in/register), you must also keep your identity proof handy. This can be your Aadhar Card, driving license, voter I card. In the case of a private limited company, you might have to submit the following documents as well: - Copy of your incorporation certificate - Partnership deed - LLP registration certificate ### GST Number The last piece of document that you require for registering on Shopclues is a [GST registration](https://www.shiprocket.in/blog/gst-registration-online-procedure-india-guide/) certificate. Remember that a GST or TIN is mandatory for selling on Shopclues. It is compliance for online business and a must for selling products and goods in India. ## Registering on Shopclues Once your documents are ready, the next step is to proceed with the registration. Follow the below steps for registering on Shopclues as a seller. 1. The first step of the registration process is to log in to the Shopclues website. You can do this by clicking on the link [www.shopclues.com](http://www.shopclues.com). 2. Next, click on the ‘Merchant’ registration option on the website. 3. You will be directed to a page and asked about essential information. Here you will be required to enter your name, phone number, email id, and other relevant information. 4. Click on the Submit button after filling in the information. 5. In the subsequent section, you will be asked to enter the information related to your company. 6. Once this is done, you will be asked to enter your pick up information, from where the courier service of Shopclues will pick your products to take them to the customer’s doorstep. 7. Upon entering your bank details, Shopclues will prompt you to pay a registration fee. It will depend on the category for which you are registering. ## Advantages of Selling on Shopclues When Shopclues verifies your data and confirms your account, you can upload your products on Shopclues with Store Manager’s help. You can also create a catalog and manage it as well. When your buyers see your products on Shopclues, they will make a purchase. You will receive a notification when an order is placed. Then you can prepare the shipment and ship the product. The Shopclues dashboard gives all the minute details on orders as well as shipments. Notably, Shopclues has Wednesday payment cycles. So, this is a simple process but can benefit various eCommerce sellers with product listing, **[product photography](https://www.shiprocket.in/blog/product-photography-tips/)**, and other related content. The following are the advantages of selling on Shopclues: - Get immediate access to millions of online buyers. You can get numerous orders daily and also [increase your profits](https://www.shiprocket.in/profit-margin-calculator/). - Shopclues also takes care of shipping orders. You can get orders from Shopclues, prepare them, and pack them for shipment. - Shopclues has regular and guaranteed payment cycles. So, all your money is safe. - Shopclues offers your PAN India reach. So, you can also sell across India and grow your business in no time. ## Tips to Sell on Shopclues - **Complete Product Names**: write complete product names. - **Product Descriptions**: The product descriptions should have all the details about the product – from its dimensions and features to colour and how-to-use direction. - **Images**: upload high-resolution images and graphics with a clean and uncluttered background. - **Keywords**: enter detailed and relevant keywords in the product titles and descriptions. But avoid keyword spamming. Congrats! You are now registered as a Shopclues seller. Start creating your catalog by adding your products. Make sure to add a catchy [product description](https://www.shiprocket.in/blog/product-descriptions/) and high-quality product images. After all, these are the elements that represent your physical products online. --- ## https://www.shiprocket.in/blog/shiprocket-fulfillment-vs-quickshift/ --- title: Shiprocket Fulfillment Vs QuickShift: Features & Pricing Comparison url: https://www.shiprocket.in/blog/shiprocket-fulfillment-vs-quickshift/ description: When we talk about eCommerce, fulfillment is always mentioned. This is because the order delivery is the first physical proof of your brand. You need to have every process of fulfillment sorted so that when the buyer receives the product, their experience is exemplary! last_updated: 2023-11-29 source: webpage --- # Shiprocket Fulfillment Vs QuickShift: Which is a More Suitable Fulfillment Provider for Your Business? When we talk about eCommerce, [fulfillment](https://www.shiprocket.in/blog/ecommerce-fulfillment/) is always mentioned. This is because the order delivery is the first physical proof of your brand. You need to have every process of fulfillment sorted so that when the buyer receives the product, their experience is exemplary! Now, how will the fulfillment process enhance the delivery experience? Even though each procedure in the eCommerce chain is an independent function, the entire chain working in succession is responsible for good customer experience and building returning customers. But, it can get difficult to manage all eCommerce operations alone. Since eCommerce fulfillment requires a full-time commitment, you can outsource it to [third-party fulfillment](https://www.shiprocket.in/blog/improve-last-mile-delivery-with-3pl-fulfillment/) centers so that they can take care of it for you. Also, this will help your business grow and deliver much faster. We are aware your research has led you so far, so to contribute positively, we have collated a comparison between Shiprocket Fulfillment and QuickShift, two fulfillment providers who provide great eCommerce fulfillment services in India. ## Shiprocket Fulfillment [Shiprocket fulfillment](https://www.shiprocket.in/fulfillment/) is an eCommerce fulfillment provider with fulfillment centers across the country. With an integrated dashboard, sellers can send their orders to the center and monitor all further processes from there. Our team will take care of incoming orders and process them with best-in-class services. We provide fulfillment centers in almost all zones in the country that include Bengaluru, Kolkata, Mumbai, Delhi, and Gurugram. Sellers can store their inventory in the fulfillment centers and deliver faster to their customers. You can increase delivery speed by up to 40%, provide next delivery, decrease RTO by 2 to 5% without any additional warehouse investment. ## QuickShift OuickShift is also an [eCommerce warehousing](https://www.shiprocket.in/blog/ecommerce-warehousing/) and order fulfillment solution provider that offers an integrated platform to manage warehousing, inventory management, shipping, order management, and packaging. They provide warehousing options, delivery and distribution, and flexible payment options. ## Feature Comparison *[Image: alt text]* ## Pricing Comparison *[Image: alt text]* ## Why Choose Shiprocket Fulfillment? Shiprocket Fulfillment is a pioneer when it comes to [eCommerce order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) and distribution. With strong backing and years of industry experience as a leading distributor, we have ample knowledge of how the industry functions. Here are a few reasons why we will be suitable for your eCommerce brand. *[Image: alt text]* ### An Integrated Platform Shiprocket fulfillment offers you an integrated platform with [Shiprocket](https://www.shiprocket.in). Earlier incoming orders from several different channels that include website integrations and marketplaces are processed by the fulfillment center and delivered in due time to your customer. We take full responsibility for timely delivery and offer a fast technique to deliver products. ### Seamless Fulfillment [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/) takes care of each and every fulfillment process once your products are received in the fulfillment center. Once the order is received, we take care of the storage and inventory management, label the products appropriately to avoid confusion, and once an order is received it is appropriately and packaged. Post this, the most suitable courier partner is chosen for delivery and the product is shipped. After shipping, a tracking email and SMS is sent to the customer for due order tracking. And if there are concerns, returns are also taken care of. ### Daily Reporting We understand the importance of analytics and daily reporting. With our [warehouse management](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) system in place, all reports are correctly updated on your Shiprocket dashboard for your reference. You can check all data here and make your fulfillment decisions accordingly. ### Reduced Weight Disputes We personally manage the weight of your shipments. To ensure that unnecessarily disputes do not arise, we keep a record of all the shipments that go out. This ensures us to have a complete record and avoid the discrepancies that might arise with courier companies. Therefore, we offer a guarantee of [reduced weight discrepancies](https://www.shiprocket.in/blog/effective-weight-dispute-management/) for all your shipments. ### Multiple Courier Partners Shiprocket Fulfillment ships with the powerful distribution network offered by Shiprocket. With an expansive reach across 27000+ pin codes in the country and 17+ courier partners, we ensure that all products are shipped with the best and within time. ### Multiple Fulfillment Centers We have fulfillment centers across the country that take care of all your fulfillment needs. You can distributor inventory conveniently in any of these [fulfillment centers](https://www.shiprocket.in/blog/fulfillment-center-for-ecommerce-operations/) and expect a top-notch service for all your incoming orders. This facilitates your business to deliver orders sooner and provide an impeccable experience to your customers. You can reduce RTO and shipping costs. ### Cost-Effective Storage & Processing With Shiprocket fulfillment, you get 30 days of free storage on all items. It is ideal for your fast-moving inventory as it will help you reduce your storage costs by a large margin. Processing rates start at Rs. 11/unit! ### Faster Delivery Time Shiprocket Fulfillment helps you increase delivery speed by up to 40% and also provides same-day and next-day delivery options as products are stored closer to end customers. With industry-standard fulfillment operations and experience teams, you can increase your efficiency by a great amount. ## Final Thoughts Choose wisely and pick a fulfillment provider that best suits your needs. The question today is not about who is the best [fulfillment provider](https://www.shiprocket.in/fulfillment-pricing/). Rather, it is about who can fulfill your eCommerce needs in the most appropriate fashion and provide you with the best in class services for your business. Consider all factors before you zero in on one partner. --- ## https://www.shiprocket.in/blog/ecommerce-merchandise/ --- title: Ecommerce Merchandising: Definition, Types & Trends - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-merchandise/ description: Top eCommerce brands are discovering different ways to merchandise by making strategically visual decisions. last_updated: 2023-11-24 source: webpage --- # Merchandise Adding Value to eCommerce Business: Here’s Everything you Should Know A typical brick-and-mortar store engages all the five senses of the consumer. From the moment he walks in (looking at beautifully displayed **merchandise**) to the moment he exits, with a purchase in hand (think music, scent, and other such elements placed to [drive sales](https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/) and leave a long-lasting impression) **retail merchandising** includes it all. Top eCommerce brands are discovering different ways to merchandise by making strategically visual decisions, that are not just limited to a responsive and user-friendly website. Now, as an [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) entrepreneur, you must be wondering would **eCommerce merchandise** add value to your business? In fact, why does it even matter for an online store? Let’s find the answers to these questions. ## What is eCommerce Merchandise? eCommerce merchandise is the art of displaying all the store offerings on the website with the primary aim of increasing sales. It’s about optimizing the path to purchase, no matter where the user enters. It also includes getting the user to the product he is looking for as quickly as possible. Lastly, it is about connecting the consumer with the brand and giving him an unforgettable experience. ## How Does eCommerce Merchandising Work? Guiding the users through the buyer’s guide is the primary function of **online merchandising**. While every buyer in the [offline store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) goes through the same visuals, scents, and salesperson when they are in the store, customers come from different paths on the e-Commerce site. They may come to the homepage by searching the brand on Google or might come to the product page (landing page) directly by clicking on the Facebook ad. With the help of merchandising, you can provide a similar experience to all the consumers coming on the site, despite them coming from different paths. ## What Are the 4 Types of Merchandise? One **successful eCommerce merchandising strategy** is to have a mix of the following 4 types of merchandising to ensure store profitability. ### Convenience Goods Convenience goods are products which consumers can’t do without. These products are not in regards to what we like, like a favourite pair of jeans or mobile phone. But more about products which are essential for daily living. These are products which are regularly bought and widely available without much effort. ### Impulse Goods When a consumer visits the store, they add some extra items to the [shopping cart](https://www.shiprocket.in/blog/shopping-cart-abandonment/). Nine out of every ten consumers make an impulse purchase. The store owners strategically place impulse goods so that the consumers purchase them instantly without giving much thought. ### Shopping Goods Consumers spent hours researching for particular products. They compare different brands before purchasing anything. [Shopping products](https://www.shiprocket.in/blog/products-sell-online-from-home/) are the ones about which the consumers have ample information. ### Speciality Goods Consumers specifically travel to a particular store, place, or town to make a speciality purchase. In this case, the goods are speciality goods and the store is a speciality store. The customers have researched extensively, and are ready to spend higher amounts and even travel long distances. These products are expensive. Thus, consumers are more selective. The example includes luxury cars and expensive alcohol. ## Why Online Merchandising matters? It is a key part of the [sales](https://www.shiprocket.in/blog/ecommerce-offers/) strategy and helps drive more revenue. Online merchandising takes control of how the brand is perceived by the users while driving user engagement as well. It can help increase [average order value](https://fulfillment.shiprocket.in/blog/increase-average-order-value-with-shiprocket-fulfillment/) and inspire customers to shop again in the future – the two best ways of growing business. ## eCommerce Merchandising Trends to Follow Now let’s take a look at the eCommerce merchandise trends of 2020: ### Homepage Storytelling All users coming to your online store generally encounter the home page first. In addition to a few selected products, the homepage can also tell when, who, and how of the brand. ### Product Focus Merchandising It is a simple technique – focusing on the product. It is the best technique for brands who don’t have social proofs (customer testimonials) or for those with a small product catalogue. ### Collection Based Merchandising Technique How about telling the consumers that you can meet all their needs with your collection-based eCommerce merchandising? Although this technique is mostly used for clothing brands, you can use it for other types of goods as well. By creating a collection, you make it easier for the users to navigate through the online store. **eCommerce merchandise** is the best way to attract a consumer and lead him to the cart in the easiest way possible. As the online business competition is all-time high during this time of novel coronavirus, it is vital that you create a comfortable journey for the user from the homepage to checkout. While online customers cannot be enticed with scents and visually-appealing in-store displays, visual merchandising is a necessity for online retailers. With several tips and techniques of online merchandising, you can beat the competition and drive more traffic as well as conversion. --- ## https://www.shiprocket.in/blog/mihir-mittal-the-hatke/ --- title: How Shiprocket Helped The Hatke Overcome COD Barriers and Deliver Seamlessly url: https://www.shiprocket.in/blog/mihir-mittal-the-hatke/ description: Mr Mihir Mittal owns a Delhi-based fashion brand - The Hatke. As the name suggests, his fashion brand is indeed very unique (Hatke). last_updated: 2023-11-02 source: webpage --- # How Shiprocket Helped The Hatke Overcome COD Barriers and Deliver Seamlessly > “Whatever the mind can conceive and believe, it can achieve.” > — Napolean Hill This is what our young entrepreneur Mr Mihir Mittal believed! He never wanted to opt for a regular 9-5 job which he considers a monotonous activity. He always had a dream of achieving something bigger in life. He was prepared for the challenges that the entrepreneurial life had in store for him and had a desire to achieve something significant. Indeed, he achieved what he believed! *[Image: The Hatke]* Mr Mihir Mittal owns a Delhi-based fashion brand – The Hatke. As the name suggests, his fashion brand is indeed very unique (Hatke). “I never wanted to opt for a job and always wanted to become an entrepreneur. I wanted to have something of my own.” As said before, Mihir always wanted to become an entrepreneur, and that is why he established the fashion brand, The Hatke, along with his cousin, Ayush Singhal, when he was in the second semester of his Bachelor’s program. The online fashion brand was first launched on [Instagram](https://www.shiprocket.in/blog/instagram-hashtags-for-likes/). The brand focuses on providing customers with the finest home accessories, fashion apparels, and printed phone cases at the best prices. “We serve the youth between the age of 18-40 who are not satisfied with the options available to them. We export products from different parts of the world to cater to the varied needs of the customers.” *[Image: ]* The biggest challenge that Mihir faced in shipping was COD options. Many buyers would make an online purchase but would not accept the delivery. “They order but don’t take products, and we had to bear the [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) charges.” ## Getting Started With Shiprocket Shiprocket contacted Mihir back in 2016. He purchased our three months subscription plan but did not use the services much. “The Shiprocket sales team contacted me again in 2017, and since then, I am actively using Shiprocket services to process all my orders.” “We launched a Shopify based website in 2019 and have been successfully offering COD options as well.” It was not an easy road to get where The Hatke is today. Shiprocket has actively partnered with Mihir in his business growth. One of the biggest milestones for Mihir was to launch his website in 2019 to meet the increasing needs of his customers. “Now, we get 30000-40000 orders a month.” “The Post Ship feature keeps me updated where my product is, and when will it be delivered. I must say Shiprocket is the [best logistics platform](https://www.shiprocket.in/) for online and social sellers.” *[Image: ]* Mihir is more than happy with Shiprocket’s services. He finds our features like NDR and post [shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) SMS tracking the most advantageous. “Shiprocket innovates a lot and adds new features almost every month. Besides, the dedicated account manager from Shiprocket has helped me simplify the logistics aspects of my business. I talk to my account manager directly for all my queries, and always get a quick resolution.” “Everything is shifting online, and people prefer to buy phone accessories online. We provide them with the best quality at a very reasonable rate, so they don’t have to go anywhere else. In my entrepreneurial journey, Shiprocket has helped me focus on my core business by taking care of the logistical aspects of my business. Thank you Shiprocket,” he said in his endnote. --- ## https://www.shiprocket.in/blog/logistics-next-goldmine-india/ --- title: Why is Logistics India's Next Goldmine? url: https://www.shiprocket.in/blog/logistics-next-goldmine-india/ description: If there’s one thing that we’ve learned from brick and mortar stores, customers love to shop. While customers continue to go to these stores and make purchases, the digitization wave revolutionized the industry. last_updated: 2023-11-02 source: webpage --- # Why is Logistics India's Next Goldmine? If there’s one thing that we’ve learned from brick and mortar stores, customers love to shop. While customers continue to go to these stores and make purchases, the digitization wave revolutionized the industry. Entrepreneurs learned to leverage [customer’s purchase habits](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/) and bring the experience of retail to their doorsteps. This served two purposes- on the one hand, customers got a heightened level of shopping experience while on the other businesses could save the costs of setting up a store and hiring staff for its maintenance. This convenient digital shopping experience became so popular with time that the world witnessed nearly [1.8 billion people](https://www.statista.com/topics/871/online-shopping/) purchase goods online. Since then, this number has only been on an exponential rising spree. Businesses capitalize on this fact and use it to introduce themselves to their customers and reach out to even more customers. Put differently, a business today isn’t constrained by a geographical area. They can reach out to potential markets anywhere across the globe and make the most of their business. Thanks to globalization, business ease has increased, drawing in several opportunities for small and medium eCommerce businesses. In Indian eCommerce, there is one industry whose contribution towards globalization has been the greatest. We’re talking about the logistics industry and the dynamic ways it has opened the doors for [Indian eCommerce](https://www.shiprocket.in/blog/profitable-small-business-ideas/). Be it the emergence of local courier companies, expansion of services to greater pincodes, and the availability of various shipping services at low costs. The Indian picture of the logistics industry is on a never seen before growth trajectory. While there are many factors responsible for this scenario, we can’t ignore the underlying challenges. Let’s take a look at all the elements and disruptors that are causing an impact on the logistics industry and, ultimately, the Indian economy. ## Growth Opportunities Many factors have influenced the rise of the logistics industry for India. Be it changing customer behaviors, favorable government policies, new taxation systems, infrastructure provisions, and a paradigm shift in the service sourcing strategies. The [Indian logistic industry](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) has found numerous growth opportunities over the years, yielding some positive results for it. A recent report suggests that the Indian logistics market is expected to grow at [10.5 percent](https://www.prnewswire.com/news-releases/the-logistics-market-in-india-2020---growth-opportunities-latest-government-regulations-key-start-ups-major-challenges-disruptive-innovations-301034835.html) between 2019 and 2025. This number is sure to get an impact, considering the current COVID-19 pandemic situation. Nonetheless, we can’t deny the opportunities it brings with it. Before we talk about it, let’s briefly take a look at the critical areas of growth opportunities- ### Digitization and Automation On a global scale, digitization has changed the outlook of more than a few industries as a whole. Several services that were slave to pen and paper are now entirely digitized, creating a convenient atmosphere for the businesses and their customers to co-operate and build a relationship. In the logistics sector, digitization significantly improves efficiency and performance in freight management and port operations. Similarly, the cumbersome tasks at a [warehouse](https://www.shiprocket.in/blog/ecommerce-warehousing/)‘s end, including inventory management, return management, and other operational nuances, are being automated. On the one hand, this is paving the way for ease of working in the logistics industry, while on the other side, inspiring other businesses to step into this field. ### Greater Investment in Infrastructure Investment in infrastructure is one of the biggest growth enablers of the logistics industry right now. Be it development in the transportation sector, government reforms, growing retail sales, more excellent last-mile connectivity, or interest in emerging technologies. All of these are streamlining logistics operations. Statistics suggest that the public investment united with consumption and industry evolution will drive the logistics sector’s growth valued at INR 14,19,000 crore. Not only this, but the development of retail and agri-processed industries, FDIs in automotive, capital goods, electronics, and retail will also present outstanding market opportunities for third-party logistics providers. [Indian logistics market’s 2020](https://www.prnewswire.com/news-releases/the-logistics-market-in-india-2020---growth-opportunities-latest-government-regulations-key-start-ups-major-challenges-disruptive-innovations-301034835.html) report suggests that the port capacity is expected to grow at a CAGR of 5-6% by 2022. This would mean adding a total of 275 to 325 million tons. Similarly, the railways increase its freight capacity to 3.3 billion tons in 2030 from an earlier 1.1 billion in 2017. ### Government Reforms Several government reforms boost the logistics sector, giving small and medium businesses a huge opportunity to expand their services to their target customers. Logistics is granted the status of infrastructure; the E-Way bill is introduced along with GST implementation. All of these are streamlining the industry. More to this, the government has also set up a logistics division under the Department of Commerce and initiate technology updates, developing dedicated freight corridors and logistics parks, etc. which is ultimately upgrading the country’s [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) landscape. ### Fragmented Industry Structure and Consumer Market Growth Paving Way for 3PL Logistics If there’s one thing that we can infer from the Indian logistics market, it is that the industry is mostly disorganized. The transporters with fleets smaller than five trucks account for 80 percent of the total revenue. Put differently; these small fleets make up almost two-thirds of the total vehicles owned. Overall, the entire logistics industry can be broken down into bits of intermediaries and brokers who cater to local shipping requirements. The income is being distributed to farther geographical locations in India, leading to the expansion of consumer markets beyond the five metro cities. It is resulting in a direct increase in the competition among businesses. Everyone wants to reach out and cater to the needs of customers in those areas. Therefore, to lower the costs and retain their focus on the eCommerce industry’s core competencies, businesses are outsourcing logistics. This is directly creating paving a path for the emergence of [third-party logistics](https://www.shiprocket.in/fulfillment/) service providers. ### Job Creation One of the most significant economic impacts of the logistics sector has been concerning job creation. The logistics sector’s large scale investment aims to bring down the costs from 14.4% GDP by about 2 percent. This will impact the sub-sectors and stimulate the growth of jobs in the industry. Statistics indicate that a rise in the 3PL service providers, high infrastructure investments, and evolving policies and reforms are all set to create 1,89 million incremental jobs in the road freight and as many as 40k in the rail freight sub-sectors. ## Major Challenges Despite a great deal of improvement and introduced reforms for the Indian logistics sector, there is still a massive lack of supporting infrastructure. For example, over 70 percent of freight transportation takes place via roads in India. On the other hand, national highways form only 2 percent of the entire road network but handle over 40 percent of the freight traffic over the whole nation. Therefore, this puts a significant burden on the infrastructure of the highways. In addition to this, there are 12 major ports in India responsible for freights and are currently handling the volumes many times their existing capacities. As a result, an immediate increase in the turnaround time of the shipments and pre-berthing delays is observed. Comparing it to our East Asian counterparts, pre-birthing delays and TATs are much higher in the Indian logistics sector. Moreover, despite the penetration of automation in many sectors, the Indian logistics industry still has a lot of dependence on the manual workforce. High manual interference creates a room for delayed processes and minute errors, ultimately impacting the [customer’s end experience](https://www.shiprocket.in/blog/how-are-client-testimonials-helpful-for-a-business/). ## Goldmine in Changing Times! While the global pandemic has led to several economies’ downfall, it has also shaken the eCommerce businesses to their core. But, even as lockdowns are eased, moving forward, social distancing will become the new normal. Customers will prefer getting goods delivered to their doorstep rather than waiting in queues in retail stores. Thus, hyperlocal models will become fiercer. More to this, SMBs will avoid setting up their warehouses and outsource fulfillment and logistics to the 3PL providers. There will be an emerging necessity to analyze any inherent risks in the direct supply chain that might potentially impact the end customer’s experience. Being aware of the prevailing situations will help businesses plan and prepare themselves more robustly. As a [3PL courier](https://www.shiprocket.in/), hyperlocal, and fulfillment service provider, Shiprocket is closely monitoring the risks and disruptions brought in the supply chain and logistics industry. With a strong foundation, we are taking all the necessary measures to promote safe and reliable deliveries. This will help eCommerce sellers recover from the COVID-19 losses asap and hand-hold them to capitalize on the buyer purchase trends in the future. --- ## https://www.shiprocket.in/blog/amazon-logistics/ --- title: What Is Amazon Logistics: Pros, Cons, and Tips - Shiprocket url: https://www.shiprocket.in/blog/amazon-logistics/ description: A closer look at Amazon Logistics India to see how it works and how your eCommerce business can use it. Learn More. last_updated: 2023-11-24 source: webpage --- # What Is Amazon Logistics: Everything You Need to Know The ongoing pandemic has changed the way the eCommerce industry operates. Amazon, the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) giant, has launched **Amazon Logistics** – a shipping and logistics service. The Amazon Logistics infrastructure is helping third-party sellers by serving their customers better and delivering goods seamlessly. However, the result varies for each seller, and much depends on how the seller is utilizing the Amazon Logistics program. *[Image: amazon logistics]* ## What Is Amazon Logistics? Amazon is indeed one of the largest selling and buying platforms in the eCommerce industry. As consumers are heavily relying on online shopping due to the spread of Coronavirus, [Business Insider](https://www.businessinsider.com/amazon-global-ecommerce-sales-will-reach-416-billion-in-2020-2020-7?IR=T) estimates Amazon’s global eCommerce sales to reach $416.48 billion by the end of 2020. Amazon is a one-stop shopping solution for many people. They quickly get all products they need, be it household or personal care. Now, when an order is placed with [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), traditionally, the order is sent out with a third-party courier, like FedEx. But now with Amazon Logistics, Amazon uses its contracted-out people and their fleet of vehicles to deliver the products for the sake of better and faster delivery options. In a nutshell, Amazon Logistics is a shipping and delivery service that complements the existing shipping service providers. Amazon utilizes [third-party logistics partners](https://www.shiprocket.in/blog/3pl-for-ecommerce/) to make this happen – including motorcyclists, bicyclists, and even walkers in some areas. Amazon has certain conditions for third-party providers, related to licensing, vehicle, insurance, and safety training. It is worth mentioning that these contractual people are not Amazon employees. These people are logistics providers and pick deliveries from Amazon warehouses. The delivery people use Amazon tech to deliver products and enjoy flexible schedules as well. Amazon Logistics benefits shoppers directly. It is a win-win situation for them as they get their products faster (often same-day) and cheaper as they don’t have to pay high delivery charges for quicker deliveries. ## How Can You Apply for Amazon Logistics? *[Image: amazon logistics]* It is effortless to apply for **Amazon Logistics jobs**. You can deliver with Amazon by registering on their [site](https://logistics.amazon.in/). Amazon will review the information and run a background check and get back to you within 7 days. First, you have to set up an **Amazon Logistics business** account and then fill out the application – it will take you 10 minutes to complete the application. The following are the details that you need to submit: - Validate the email address connected to your Amazon account. - Acknowledge that you and your company can [fulfill](https://fulfillment.shiprocket.in/) the requirements of the program. - Read and agree to the Terms of Service. - Provide all the relevant information for the background check. You can choose wherever you would like to deliver. Also, it is up to you whether you have a fleet of vehicles or a single vehicle. Currently, Amazon Logistics is only available in Bangalore in India, but it is expanding to more cities soon. The following are the advantages of the **Amazon Logistics process**: ### Volume It is a stated fact that Amazon ships millions of parcels in a day. Thus, it will provide you with a consistent volume to deliver. You can cover as many service areas as you wish – it is up to you. However, the maximum [delivery](https://www.shiprocket.in/blog/top-pickup-and-delivery-services-in-india/) weight is 25 kg. ### Business Growth Apart from offering stable volume, Amazon also provides you access to its technology, tools, delivery data, and videos. ### Make Money Amazon offers competitive rates and incentives, that help you earn more. You can invoice Amazon weekly. ## What Are the Requirements for Amazon Logistics? *[Image: amazon logistics]* The following are the requirements to participate in the delivery business: ### Train Your Drivers Amazon requires you to have a written safety program that also includes safety policies and procedures and training for drivers. ### Insurance - **Public Liability**: Rs. 50 Lacs minimum - **Goods in Transit**: Rs. 25 k/loss minimum - **Vehicle Fleet Insurance**: each vehicle must have business insurance of at least Rs. 50 lacs for both – third party involved and property damage. ### Vehicle Recommendation - 5M cubic minimum load capacity - Vehicles must be less than 4 years old - GVW – less than 3.5 tonne Note: These requirements may change as and when Amazon launches more services. ## Amazon Logistics Tips *[Image: amazon logistics]* As said above, Amazon Logistics intends to benefit shoppers the most. Even the shippers will be rewarded based on their performance, experience, and [customer ratings](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/). Here are a few tips and tricks for you. ### Contact the Customers You can get in touch with the customers once they place an order, thank them, and inform them you are working on the order. You can also send them an **Amazon Logistics tracking** link once the package is in transit. In short, keep the communication line open. If you have spoken to the buyer twice or thrice, they are most likely to come directly to you for the problems they face, rather than providing public feedback. ### Keep Them Informed The customers don’t get delivery dates and times with Amazon Logistics. This makes it difficult to reach out to delivery partners and provide feedback. You can consider [sending them messages](https://www.shiprocket.in/post-purchase-tracking/) to inform them about the delivery date. Remember, if you message them too early, it may seem that the package is delayed. Tip: you can keep an eye on the estimated delivery times, and send the customers messages accordingly. ### Be Clear on the CTA Be clear on Call to Action. Instead of saying “We would like to hear from you” or “Share your thoughts about us”, you can be more direct. You can ask them directly – “Give us a 5-star rating” or “Click here to give us a 5-star rating”. Ensure that you offer them easy and obvious options. Tell your customers that you’re there to help them and that you’re willing to make all their bad experiences right. Apart from Amazon Logistics, your reputation is also at stake. ## Pros and Cons of Amazon Logistics Just as a coin has two sides, the Amazon Logistics program also has benefits and drawbacks: ### Pros - The customer orders are delivered faster. In fact, options like [same-day shipping](https://www.shiprocket.in/blog/same-day-shipping/) or even 2-hour delivery are also available in some geographic locations. - Amazon has added enhanced map tracking to help customers track their orders. Photo confirmation option is also added to ensure the parcel is delivered. - Amazon Logistics also keeps up with the demand during high and seasonal shipping volumes. This helps to prevent overcrowding at Amazon warehouses. ### Cons - The seller can’t pick the delivery provider to ship his orders. So, if there has been a negative experience with a certain service provider, it is most likely to be repeated. - Any late or mishandled delivery can lead to negative reviews for the [seller](https://www.shiprocket.in/blog/how-to-start-selling-on-amazon/). This can impact his sales significantly. - The sellers don’t have control over Amazon Logistics. Also, the sellers can’t provide any insights or suggestions for improving the shipping process. Amazon is persistent in offering the best eCommerce services to the consumers, and with Amazon Logistics, it is creating a more extensive and denser shipping network. --- ## https://www.shiprocket.in/blog/reduce-ecommerce-fulfillment-cost/ --- title: 7 Actionable Tips to Reduce eCommerce Fulfillment Costs - Shiprocket url: https://www.shiprocket.in/blog/reduce-ecommerce-fulfillment-cost/ description: Managing costs and optimizing fulfillment operations is a tedious task, and not everybody can do it correctly. Read here to know more. last_updated: 2023-11-02 source: webpage --- # 7 Actionable Tips to Reduce eCommerce Fulfillment Costs A recent Eye for Transport supply chain [study](https://www.reutersevents.com/supplychain/content/2018-supply-chain-study) states that 24.7% of merchants say delivery costs are the most significant challenge their supply chain faces. This means, for several eCommerce merchants, fulfillment costs are still a significant barrier to growth and success. Managing costs and optimizing fulfillment operations is a tedious task, and not everybody can do it correctly. With constantly changing trends and customer purchase behavior, it is essential to adapt your fulfillment strategy to ensure that you don’t miss out. With these changes, costs usually take the maximum hit, as it can get challenging to reduce spending at all times. An excessive amount of expenditure can lead to significant losses. With this article, let’s have a look at various ways with which you can save on [eCommerce fulfillment](https://www.shiprocket.in/blog/ecommerce-fulfillment/) costs and optimize your business for expedited growth. ## What Is eCommerce Fulfillment? Before we go deeper, let’s quickly understand eCommerce fulfillment and what all it includes. [eCommerce fulfillment](https://fulfillment.shiprocket.in/) refers to managing, processing, and delivering eCommerce orders from the seller’s hub to the consumer’s doorstep. The order fulfillment process encompasses several processes like inventory management order management, picking, packaging, [shipping](https://www.shiprocket.in), and returns management. It is said to be one of the most critical functions of an eCommerce business as its efficiency decides the final fate of the customer experience. If orders are adequately fulfilled, keeping in mind the protocol and requirements, then your customer will be delighted when they receive their order. If you want to read more about order fulfillment and its processes, please click [here](https://www.shiprocket.in/blog/order-fulfillment/). ## Challenges Faced in eCommerce Fulfillment? eCommerce fulfillment is not an easy task. It requires seamless coordination between different entities so that the entire process runs harmoniously. Here are a few challenges faced in eCommerce fulfillment. ### Fulfillment Costs [Fulfillment cost](https://www.shiprocket.in/fulfillment-pricing/) plays a significant role in eCommerce fulfillment. If not taken care of from the beginning, these can amount to a sum and lead to unexpected losses. Therefore, along with optimizing your eCommerce fulfillment operations, it is challenging to renovate fulfillment costs not to decrease your profit margins continually. ### Seamless Integration Another tricky aspect of eCommerce fulfillment is the integration between the processes and technologies. With automation making its way into every part of the chain, seamless integration between inventory management, order management, and order processing can be challenging. ### Delayed Shipping One of the most challenging parts of eCommerce fulfillment is [eCommerce shipping](https://app.shiprocket.in/dashboard). Seldom, dependency, or a courier partner can lead to delayed shipping as various constraints are associated. Therefore, to ensure a consistent shipping experience can be challenging. ### Weight Discrepancies Weight disputes arising with courier companies are a significant roadblock in eCommerce fulfillment. If the products are not packed or weighted appropriately, they can lead to a difference in values, leading to weight disputes. ### Limited Storage Space Another common [fulfillment](https://fulfillment.shiprocket.in/) challenge is the limited storage space. An eCommerce business is dynamic and sees growth during some periods of the year. During these times, a little storage space can be a limiting factor for development as you cannot process many orders at once. ## Here’s How You Can Reduce Fulfillment Costs Out of the seven fulfillment challenges, eCommerce fulfillment costs can be the most daunting one. Here are some tips to help you reduce fulfillment costs while you optimize your eCommerce fulfillment. ### Outsource to a 3PL Provider When your eCommerce business begins to see steady growth, it makes sense to source your fulfillment operations to [3PL providers](https://www.shiprocket.in/blog/3pl-logistics-for-ecommerce-business/). There are many advantages to this—first, you hand over to an experienced company specializing in these tasks. Secondly, the costs include all operations, so you do not need to account for every individual aspect of fulfillment. Third, the staff at 3PL fulfillment centers is trained to be perfect at the operation they handle. Therefore, mistakes are lesser, and customer experience is delightful. [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is one such 3PL provider that can help you process orders faster, reduce shipping costs, and deliver 3X more quickly along with reducing weight discrepancies. We offer you 30-day free storage that is suitable for fast-moving inventory. ### Optimize Slotting If you are still not sure about outsourcing your fulfillment operations, optimize your warehouse slotting process. Organize inventory in a more accessible manner so that the travel time during picking is reduced, and the staff can pick and pack orders much faster. Slotting helps you optimize fulfillment operations and also improve the overall speed of packaging and dispatch. ### Batch Orders That are Similar If you [batch similar orders](https://www.shiprocket.in/blog/batch-picking-order-fulfillment-technique/), you can save time picking orders and reduce travel time by a considerable margin. For example, you have a hundred orders for sunglasses. It does not make sense if you go and pick sunglasses a hundred times. Instead, it is intelligent to batch orders that are similar and pick them all at once. Small techniques like slotting and batch processing can help you optimize fulfillment operations without investing a tremendous amount of automation. ### Automate Inventory and Order Management Investing in inventory and [order management software](https://www.shiprocket.in/blog/order-management-systems-for-ecommerce/) is a one-time investment that can get you huge returns. Only channel selling is the new trend. Sellers do not only sell on one platform. They have incoming orders from several channels like websites, marketplaces, offline stores, social stores, etc. In such cases, having a centralized inventory management and order management system can save you loads of time processing. The system can also help you with intelligent inventory forecasting that you never face stock out situation. ### Pack and Ship Smarter The next ample space to save fulfillment costs is [packaging](https://packaging.shiprocket.in/ecommerce-packaging) and shipping. It is advisable to purchase packaging in bulk and save it for incoming orders. Next, if you map your inventory with specific packaging materials, you can reduce any weight discrepancies as you use the best-sized packaging for every product. This can help you reduce your dimensional weight so that you do not pay anything extra to courier companies. Shipping can be a challenge if not done with the right solution. Always try to opt for providers that offer you, [multiple shipping partners](https://www.shiprocket.in/features/multiple-shipping-partners/). This can help you choose the best courier for every shipment and also help reduce shipping costs. ### Use a Powerful Distribution Network Companies like Shiprocket offer you a robust distribution network with the coverage of 27,000+ pin codes and 17+ courier partners. Look for solutions like this so that you can process all orders with one solution. This way, you can strengthen your distribution network while also saving on costs and optimizing operations. ### Train Your Staff Last but not least, you must conduct regular training sessions for your staff so you can update them about any new incorporations in your process. The more you train your staff with innovations, the better they will work and stay included in the entire process of fulfillment. ## Conclusion Managing fulfillment costs can be a difficult task if not taken care of regularly. Another piece of advice we would like to share is conducting regular warehouse audits. The more you audit, the more you can be prepared for any problem and find innovative ways to improve your [fulfillment supply chain](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). We hope these techniques are useful for your business. --- ## https://www.shiprocket.in/blog/progressive-web-app-ecommerce/ --- title: How can PWAs Make Your Business Maximize its Reach in eCommerce? url: https://www.shiprocket.in/blog/progressive-web-app-ecommerce/ description: The advancement in the field of technology has given a boost to several sectors of the global economy. Be it our day to day lives or scientific research; technology makes everything much more comfortable and achievable than ever before. While the road to advancement progresses further, it is proving to be the most beneficial for eCommerce businesses. last_updated: 2023-11-02 source: webpage --- # How can PWAs Make Your Business Maximize its Reach in eCommerce? The advancement in the field of technology has given a boost to several sectors of the global economy. Be it our day to day lives or scientific research; technology makes everything much more comfortable and achievable than ever before. While the road to advancement progresses further, it is proving to be the most beneficial for [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates?). *[Image: How are PWA Useful for eCommerce Businesses]* Already a product of technology, [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates?) is one of the first markets that capitalize on innovation. Be it helping sellers take data-backed decisions or increase customers’ satisfaction by offering them the option to shop from different platforms, technology and eCommerce run hand in hand. As we move into the future, we are witnessing various trends around eCommerce. While eCommerce is evolving with customers’ expectations, it becomes the sellers’ duty to stay afloat with them if they want to survive in the cut-throat market competition. One such growing trend is mCommerce, which has emerged due to people’s increasing mobile phone usage. More and more people in today’s era are using their phones for a variety of tasks. And shopping is one of them. Statistics suggest that mobile commerce sales are projected to reach [$2.91 trillion](https://www.oberlo.in/statistics/mobile-commerce-sales#:~:text=Mobile%20Commerce%20Sales%20in%202020,of%2033.8%20percent%20since%202016.) by the year 2020. These skyrocketing numbers are posing an excellent opportunity for sellers to reach out to the user on mobile phones. While most market titans like Amazon, Myntra, Flipkart, etc., have dedicated mobile applications for the task, not every business can choose to afford it. And that’s where progressive web apps or PWAs kick in. PWAs can help you provide the user experience of a mobile application without actually creating one. Sounds interesting, isn’t it? If you’ve been shying away from a [mobile shopping](https://www.shiprocket.in/blog/application-of-mcommerce-in-business-strategy?) app because you thought it requires a lot of investment, PWAs are your remedy. Let’s take a look at how you can leverage PWAs for your business and reach out to customers on mobile – ## What is a PWA? A progressive web application is a type of technology that enables businesses to web applications. These applications have the look and feel of a mobile app. While PWAs are based on the foundations of programming languages like HTML, CSS, JavaScript, etc., developers can also use platforms with several static site generator platforms available in the market. PWA can be integrated with your existing eCommerce store. Like any website, they are opened on a web browser and help the user navigate the website as they would in a mobile app. Statistics suggest that [46% of the PWA developers](https://artplusmarketing.com/why-pwas-might-be-the-future-of-the-mobile-web-1f041b81db31) feel that PWAs are the future and might replace native mobile apps very soon. *[Image: Statistics suggest that mobile commerce sales are projected to reach 2.91 trillion by the year 2020]* Even though PWAs have existed since 2015, headless commerce’s progress is making the rapid adoption of PWAs possible. After all, they are fast, responsive, and give a distinguished level of experience to the user without costing the seller a hefty sum of money. ## What are the Advantages of PWAs? Now that you know what goes behind building a progressive web app let’s take you through its advantages. *[Image: 13thNov]* ### Fewer Development Costs Progressive web apps have much fewer development costs as compared to native full-fledged mobile applications. While a native app might require maintenance from time to time, the prices and resources dedicated towards it are too much for a small and medium enterprise. But, since an eCommerce seller has to capitalize on the growing mCommerce market share, they need to have a mobile app interface. PWAs can help businesses breathe life into this dream without the burden of costs or many developer resources. While mobile apps have to be built differently for Android and iOS, PWAs do not require any such efforts. ### Greater Reach Since mCommerce is on an unprecedented rise, the best thing you can do for your business is to take advantage of it. With progressive mobile apps, you can reach out to the customers who prefer shopping on their smartphones. The best thing about PWAs is that they are made for users regardless of their platform. Be it an [Android or iOS](https://www.shiprocket.in/blog/ecommerce-shipping-with-shiprocket-mobile-app?) user, your eCommerce website built on a PWA is easily accessible across all devices and operating systems. You can share it with a link and provide the same experience as a mobile app does. ### More Speed and Better Experience Speed and accessibility form the foundation stones of an eCommerce website. Having an online presence makes no sense. It takes a lot of time to load on your customers’ screens. While a full-fledged mobile application is a hefty chunk of software, PWAs are light as a feather. More to this, statistics suggest that [53% of customers](https://www.marketingdive.com/news/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load/426070/) would leave your website and shop from your competitor if your website takes more than 3 seconds to load. To avoid such experiences, integrate your eCommerce store with PWAs and provide your customers with more incredible speed and accessibility. ### Higher Chances of Conversions Undoubtedly, progressive mobile apps provide a much better experience for your customers. They are easy to use, fast to load and provide all features of a mobile app. The best part is, your customers don’t even have to download it on their smartphones. With such great experiences, your business increases the chances of conversions. After, all you’re capitalizing on the mobile commerce market and giving a distinguished background to your customers. ## Reach Out to Your Customers Today! PWAs can help you reach out to millions of customers that you’re probably losing out due to no mobile platforms’ presence. You can check out various companies like Gatsby, Deity, and Vue Storefront for static PWA development options. [Putting customers first](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management?) and stepping into their shoes is the key to growing your business. --- ## https://www.shiprocket.in/blog/abc-inventory-management/ --- title: What is ABC Inventory Management and How is it Beneficial? url: https://www.shiprocket.in/blog/abc-inventory-management/ description: Learn about ABC inventory management and how it can help optimize your e-commerce business with Shiprocket. Discover tips and strategies to improve your inventory management today. last_updated: 2023-11-02 source: webpage --- # What is ABC Inventory Management and How is it Beneficial? In average retail operations, inventory accuracy is only up to [63%](https://www.prnewswire.com/news-releases/gs1-us-survey-shows-manufacturers-and-retailers-embrace-rfid-to-enhance-inventory-visibility-300052870.html). This is a shocking statistic as inventory accounts for one of the most important aspects of any eCommerce business. Many businesses do not take inventory seriously or do not give it as much attention. This often leads to stockouts and other situations where the customer experience deteriorates. *[Image:]* But with changing times and increasing competition in the eCommerce industry, you cannot afford to take your inventory and [fulfillment](https://www.shiprocket.in/fulfillment/) lightly. Therefore, we have an inventory control and analysis technique – ABC inventory technique, that can help you improve your inventory management and yield better results for your business. Let’s dive into a general overview of ABC inventory management and why it is essential for your business. ## What is ABC Inventory? ABC inventory refers to a process of inventory management in which the stock is divided into three tiers based on their economic importance. These three tiers are usually labeled as tier A, tier B, and tier C. It is based on the principle that not all inventory is useful to generate the same profit; therefore, they have a different significance in the entire [fulfillment and eCommerce cycle](https://www.shiprocket.in/blog/order-fulfillment/). These tiers help identify items and segregate them, which further helps save up on overall inventory costs. *[Image:]* The ABC inventory management analysis method follows the Pareto principle. The Pareto principle states that 20% of a company‘s activities generate 80% profit and output. Therefore, you must lay a focus on activities and products that create the most robust sales and profits in your business. ## Three Components of ABC Inventory ABC inventory is divided into three parts. - **A** – This refers to the tier that has the products with maximum value and lowest sales. Therefore it is essential to prioritize this so they can be stocked accordingly. - **B** – The B tier contains the items that have a medium value. They account for over 30% of the total inventory and contribute to over 15 to 20% of the annual sales and [profits](https://www.shiprocket.in/blog/low-investment-business-ideas/). - **C** – This category contains products with the lowest value and accounts for the largest number of quantities. ## Application and Advantage of ABC Inventory The ABC inventory model can help you segregate your inventory into different categories according to the sales and item cost. With this, you can easily focus and nurture the top sellers and not pay as much attention to the rest. If you keep stocking all your inventory in equal amounts, there is a chance that you might be overstocking and eventually paying extra for storage and warehousing. For example, if you sell watches, there will be different categories of watches that you sell. Some might be premium brands, some might be medium brands, and the others will be the cheaper brands. But, you will not stock up all three categories in equal amounts. The premium brands are costly, and it would not make sense to stop them in large numbers if the sales are not adequate. You can segregate your inventory with the ABC [inventory management technique](https://www.shiprocket.in/blog/inventory-management-techniques/), and see which item brings in the top deals, and stock it up accordingly. *[Image:]* Here are a few advantages of the ABC inventory management system that can benefit your eCommerce business. ### Simplified Time Management The ABC inventory management technique helps you save on time and resources as you can see which products are taking up the maximum priority for your business. And allocate your resources to more pressing tasks and save up ample time from inventory management. ### Optimize Inventory When you are running your fulfillment operations or tie-up with a [3PL partner](https://www.shiprocket.in/blog/3pl-for-ecommerce/), you need to optimize your inventory to see which products are getting you the most profits. Without an inventory analysis technique like ABC inventory, you will not understand your top-ranking products. With this technique, you will check out the low performing products and only ship the top priority products to 3PL companies. This will help you save time, additional costs, and over-stocking of products. *[Image:]* ### Forecasting Sales Demand With regular application of the ABC inventory management technique in your fulfillment operations, you will understand your top-performing products. You will be able to prioritize them over the low performing products. Over an extended period, this will give you an idea of your customers’ demands, and you will be able to predict future sales based on your existing data. With this, you will anticipate your inventory better and analyze your sales with rich insights. *[Image:]* ### Improved Customer Service With inventory prioritization, you will provide much more optimized [customer service](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) to your clients. You can train your staff according to the products and tears to clarify the client’s queries appropriately. Since you will have dedicated teams for specific products, you will give a much more streamlined and insightful service to your customers. This will also make it personalized, and clients will fulfill every request end to end with thorough knowledge of products and services. ### Better Pricing Finally, if you can segregate your products based on the demand, you will negotiate for a better price. Often, sellers cannot demand a fair price for their products because they feel that giving a discount on every product will help them achieve profits. However, suppose you analyze your inventory appropriately and follow the ABC inventory management control technique. In that case, you will identify your top sellers and demand a better price for them. ## Conclusion The ABC inventory management technique can be a win-win application for your business as it will give you an edge over [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/). If you do not have an inventory control technique in place, it might lead to half of its inventory management process that can lead to a loss of time, money, and resources. Therefore, try the ABC inventory management technique to segregate inventory and optimize your eCommerce business. *[Image:]* --- ## https://www.shiprocket.in/blog/nutribud-foods/ --- title: How Children Food Products Company Nutribud Foods Delighted Customers Using Shiprocket’s Delivery Services url: https://www.shiprocket.in/blog/nutribud-foods/ description: The brand Nutribud Food was established with the aim of offering weaning food free from preservatives, artificial additives, and sugar. last_updated: 2023-11-01 source: webpage --- # How Children Food Products Company Nutribud Foods Delighted Customers Using Shiprocket’s Delivery Services *[Image: Nutribud Foods]* “The most difficult thing about parenting is there aren’t any rules.” It is rightly said that raising a child is one of the most challenging and fulfilling jobs in the world. It is not an easy task and requires a lot of patience and understanding. Every parent wants to choose the best for their kids and wants them to have the best habits, manners, and behaviors. In their sedulous effort of being a good parent, first-time parents often get confused about what is best for their kid. Parents want to find the right weaning food for their baby that is free of preservatives, additives, and high sugar levels. As parents are becoming more aware of their kids’ intake, they look for safe and nutrient-rich weaning food options. To meet this requirement, Riddhi Patel and Shardul Patel established the brand Nutribud Foods Private Limited. The brand was established with the aim of offering weaning food free from preservatives, artificial additives, and sugar. Initially, it faced many challenges in finding the best quality of raw materials. But once they found a like-minded manufacturer, they started producing the best quality [food](https://www.shiprocket.in/blog/start-food-delivery-business-india/) for babies. ## How Nutribud Food Started Their Business While they are working towards making parents tension-free by offering them preservative-free weaning food, Shiprocket takes care of all their eCommerce shipping needs. Parents are always on the lookout for preservative and sugar-free weaning food for their babies. Being parents themselves, founders Riddhi Patel and Shardul Patel realized the need for safe and nutrient-rich products. They took up the initiative, performed extensive research to bring back traditional recipes, and crafted products safe from sugar, salt, milk solids, preservatives, and additives. Every parent’s primary concern is their child’s immunity and mental and physical health. In all these aspects, weaning food plays a crucial role. The founders are on a mission to craft healthy and nourishing [food products](https://packaging.shiprocket.in/packaging-for-food-products) that parents can trust. However, a brilliant idea and determination to help new parents are not enough to start and run a business. Initially, the couple faced the challenge of finding a like-minded manufacturer to do the job for them. They also found it hard to source the best quality of raw materials. Despite facing challenges in finding the manufacturer, Riddhi and Shardul ensured that they did not compromise their specifications and quality. Though both Riddhi and Shardul thought it would be easy to find the best raw materials, that wasn’t the case in reality. But they remained adamant about sourcing raw materials free of preservatives and additives. They came across several manufacturers who claimed to provide natural baby food free of additives and preservatives. But in actuality, that was not the case. The founders were careful, and they performed research and trials before zeroing in on the supplier. “For job work, we talked to more than 7-8 manufacturers in India that we filtered out initially. And from them, we went ahead with the one which matched our requirements and was ready to make products as per our specifications and without any compromises on the quality.” ## Starting With Shiprocket Another huge challenge that Nutribud Foods faced was eCommerce shipping. Being an online business, eCommerce shipping was their standard need. The second most important thing for them was to maintain their data. To overcome these challenges before launching their products in the market, Riddhi and Shardul actively researched on Google and other search engines for such service providers. One such Google search led them to Shiprocket, and since then, they are actively shipping and managing all their orders on [Shiprocket](https://www.shiprocket.in/). *[Image: Nutribud Foods]* “We started using Shiprocket because of its user-friendly app and web portal. It gives the required services that we are looking for, and we are happy using the portal. All our orders go via Shiprocket only.” Shiprocket has always been focused on providing best-in-class, eCommerce logistics solutions to online retailers. We understand that nothing is perfect and that there is always a scope for improvement. In our efforts towards the same, we time and again develop different features that can make shipping easier and convenient for online sellers. Shiprocket has helped Riddhi and Shardul improve their business as well as their [customer satisfaction](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management). These days buyers want to be updated about their courier’s status at regular intervals, and with Shiprocket, Nutribud Foods can easily offer this service. *[Image: Nutribud Foods]* Also, with our network of 17+ courier partners, the company gets a comprehensive pin code coverage of more than 27,000 pin codes. Besides, they can easily choose the courier partner of their choice. In the words of Riddhi and Shardul, “Shiprocket has some great features like fulfillment, [packaging](https://packaging.shiprocket.in/), and channel integration that are quite helpful, and we’d use them at a later stage to ease our backend process. They are doing well, and by launching fulfillment services, they will surely help many online retailers. Shiprocket is gradually trying to become a shipping hub.” --- ## https://www.shiprocket.in/blog/inventory-control/ --- title: Inventory Control: Formula, Processes & Best Practices - Shiprocket url: https://www.shiprocket.in/blog/inventory-control/ description: According to a report by statista, 25% more retailers and manufacturers are investing in better warehouse management technology. In an uber-competitive eCommerce space, you must always be on the lookout for new techniques to optimize your fulfillment processes. last_updated: 2023-11-02 source: webpage --- # A Closer Look at Inventory Control According to a report by statista, 25% more retailers and manufacturers are investing in better [warehouse management technology](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/). In an uber-competitive eCommerce space, you must always be on the lookout for new techniques to optimize your fulfillment processes. Most eCommerce companies are now investing in technology to ensure efficient operations. Inventory is a critical aspect of your fulfillment chain. Hence, you must invest in proper warehouse inventory management to ensure that your products are processed and shipped on time. To understand the better maintenance of warehouse inventory, let’s look at inventory control. ## Understanding the Concept of Inventory Control Inventory control refers to the process of managing the entire warehouse inventory using extensive technology and techniques. You may wonder how [inventory management](https://www.shiprocket.in/blog/abc-inventory-management/) is different from inventory control. Even though both terms are used interchangeably, inventory control is more specific to a warehouse. Inventory control of a warehouse makes use of techniques like barcode scanning integration, reorder reports, product details, histories, and locations, bundling and getting, order and inventory sync, etc. Inventory management refers to a more extensive process wherein details like inventory sourcing, storage, and processing are involved. Inventory control is a part of the more extensive centralized inventory management process. ## Why is Inventory Control Relevant? ### Improved Cash Flow Inventory control in a warehouse can help you prioritize your inventory and store fast-moving items, and bring in the most profits. You can buy your stock based on its pricing and sell it accordingly. This ensures that your [cash flow](https://www.shiprocket.in/blog/cash-on-delivery-pros-cons-ecommerce/) is maintained, and you do not want to overstock inventory that causes you extra loss in maintenance costs. ### Avoid Stock Out It often happens that customers see the products out of stock while they’re browsing for something on the website. And this leads to a bad customer experience, and it is a high probability that the customer will not return to your store or abandon it immediately. Inventory control lets you analyze the existing stock and reorder within time. This helps to avoid an [inventory stock out](https://www.shiprocket.in/blog/what-is-inventory-stock-out/) so that your orders are not delayed, and your customers have a delightful shopping experience on your website. ### Faster Order Processing Optimizing inventory control in your warehouse will help you process orders faster as you will know the exact location, quantity, and other details of all SKUs. This will give you much better control over your inventory, and you will be able to pick, pack, and [ship orders](https://www.shiprocket.in) within half the time. ### Optimized Resource Allocation If you do not manage your inventory appropriately in a warehouse, there is a chance that you will be stocking up much more than what is required. This way, all critical resources like capital, labor, and time will be distributed between managing the overstock and incoming orders. With proper inventory control in place, you will optimize your resource allocation and prioritize the operations that need maximum attention. ### Increased Profitability As orders move out faster from your warehouse, you will make a more significant profit sooner and ensure repeat purchases from customers. They will have a positive shopping experience on your website. The entire [fulfillment supply chain](https://www.shiprocket.in/blog/warehousing-in-supply-chain-management/) has a direct impact on the customer’s experience. Therefore, inventory control being the first process of your fulfillment supply chain, you must practice it appropriately to ensure maximum profitability for your business. ## Inventory Control Formulas and Processes ### Economic Order Quantity (EOQ) Economic order quantity or EOQ refers to the optimum amount of event [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) that must be purchased to minimize the storage and ordering costs. The variables you need to know to calculate the economic order quantity or annual fixed costs(D), demand in units(K) and carrying costs per unit(H). The formula for calculating the economic order quantity is as follows – EOQ = √(2DK / H) or the square root of (2 x D x K / H) ### Reorder Point Formula The reorder point formula refers to the right time to order more inventory. It is used to determine the correct point where you must restock your inventory. It requires the lead time demand in days and safety stock in days. The formula is as follows – Reorder point = lead time demand + safety stock. ### Quality Control Quality control is an integral aspect of inventory control, as every process has an impact on the entire inventory control output. You must have quality standards set in place that match your suppliers to follow all the steps of quality control appropriately. This will help you ensure the long-term quality of your products and your operations and establish standard operating procedures with your suppliers and staff. ### Organizational Control Lastly, another critical prudent of inventory control is administrative control. You are in Mantri inventory must be appropriately organized to ensure that all the [labels](https://www.shiprocket.in/blog/ecommerce-shipping-labels/) are understandable by every staff member. The stock’s organization must be such that it is accessible by all. You must apply the correct inventory tracking system to keep track of all the movements within your warehouse. Organizational control helps establish a uniform structure concerning inventory control. ## Best Practices for Inventory Control ### Inventory Management Software An inventory management software can help you centralize the inventory control operations so that you can take care of the movement and track all your SKUs from one place. The inventory management software will also help you integrate and synchronize with order management tools and gives you greater control over your eCommerce business. It will also help you forecast your inventory demand based on sales and current trends. Here is a [list](https://www.shiprocket.in/blog/inventory-management-software/) of inventory management software that will be ideal for your business. ### Automate the Process Inventory automation is being considered seriously in many eCommerce businesses. Since it is an exhaustive and time-consuming task, you must automate the process to save you time and resources. Once you automate the process, you will also get real-time analytics that will help you make much more informed decisions with rich insights. ### Label Properly Make sure that all [SKUs](https://www.shiprocket.in/blog/creating-effective-skus/) are labeled with the correct barcode and codes. This will help in easier tracking identification, and you will be able to locate your inventory much faster with the correct labels. With the right labels and codes, you will maintain the sync between the warehousing system and inventory and process orders more quickly. ### Segregate Inventory Segregate your inventory based on priority and sales. This will give you an idea of the items that need to be prioritized and those being overstocked. Proper prioritization will help you restock and process orders faster. ### Outsource the Operations Inventory control can be a daunting task if you take up the entire responsibility yourself. If you feel your business is growing fast and cannot keep up with the inventory and warehouse management, it is time to outsource [3PL fulfillment providers](https://www.shiprocket.in/fulfillment/). A 3PL full payment provider like Shiprocket Fulfillment will help you manage inventory, store products, and ship your incoming orders. It can help you allocate the right resources in time towards your business and be a cost-effective fulfillment option. ## Conclusion Inventory control is an integral aspect of inventory and warehouse management. Make sure you understand the process thoroughly to optimize it to the best of your business. We hope this article helped explain what inventory control is and how you can apply it to your [eCommerce business management](https://www.shiprocket.in/ebooks/ecommerce-business-management/). --- ## https://www.shiprocket.in/blog/spicy-carte/ --- title: How Dry Fruits and Spices Company Spicy Carte Grew their Business With Shiprocket url: https://www.shiprocket.in/blog/spicy-carte/ description: Sultana Shanas established Spicy Carte, a small business from her home. The product line included spices, nuts, and dry fruits. last_updated: 2023-11-24 source: webpage --- # How Dry Fruits and Spices Company Spicy Carte Grew their Business With Shiprocket “It’s never too late to follow your dreams.” As people in India are becoming health conscious, their food habits are also changing for good. Rather than junk food, they opt for dry fruits high in nutrition and fiber and low in fat and high calories. In fact, as per a [report](https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/dry-fruit-industry-poised-to-touch-30000-crore-by-2020/54938542) by ET retail, the dry fruit industry is expected to touch 30,000 crores by the end of this year. Besides, the spice market is also doing well in India. Spices are in great demand during the COVID-19 times, and the exports have increased by up to 34% (in rupee terms). One of the significant reasons for the increase in exports is the health benefits of spices, in terms of improved immunity. In a nutshell, COVID-19 has had a positive impact on the spice industry in India. ## How Was Spicy Carte Established? Sultana Shanas was a homemaker and lived in a small town in Alleppey district, Kerala. With her hard work and dedication, she turned her dream of being an online entrepreneur into reality. Sultana got married after she completed her studies and turned into a full-time homemaker. But she always thought of being an entrepreneur. Her family ran a reputable business from home. Sultana thought, why can’t they extend their home-based business a little more? Seeing the opportunity, Sultana Shanas established Spicy Carte, a small business from her home. The product line included spices, nuts, and dry fruits that they primarily sold on the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) giant, Amazon. Though they initially faced challenges in getting visibility on Amazon, they have become one of the top sellers in their category with their hard work and dedication. “I started my journey with Amazon in December 2018 as a way to sell products online. By the grace of Allah, it has grown much larger than I could have imagined.” Spicy Carte exclusively offers authentic spices, nuts, and dry fruits. The brand started with products that one could easily count on fingers. The product line has now increased, and the brand offers different variants of spices, nuts, and dry fruits. After moving online with Amazon, her home-based business has quickly expanded with a large customer base. Before taking her business online, Sultana performed a fair amount of research. She actively spent months studying products in the same category which she intended to sell. She found out that consumers who shop online are cost-conscious and more likely to compare prices. Thus, Sultana decided to come up with a strategy of [selling products](https://www.shiprocket.in/blog/products-sell-online-from-home/) with a lower profit margin. “I found this to be a good way to sell more products to more customers or to sell multiple items to the same customers.” Now her products are getting more visibility on Amazon, and they have become Amazon’s best sellers. Their sales increase tremendously as each festive season approaches. “I always thank Allah for giving me such a nice family who supports me. I always thought of doing something, along with balancing my family responsibilities, but I had never thought of building a career as an entrepreneur.” ## Challenges Faced by Sultana Spicy Carte was established as a bootstrapped start-up. Sultana and her family were running the business from home. They didn’t have much product range initially. Since it was an online brand, on-time delivery of the products was crucial, and they faced many challenges. Most of the customers asked Sultana to send products in bulk quantity and at wholesale prices. She had a word with several courier services to deliver her products on time. But nothing worked out. Then, one of her friends suggested her to try [Shiprocket](https://www.shiprocket.in), which turned out to be pretty helpful. With her Shiprocket plan, Sultana is also assigned an account manager. He helps her keep track of her revenue, orders, different couriers’ performance, and much more. The Shiprocket account manager also offers her suggestions as per the latest trends in the market. Shiprocket has helped Sultana earn the trust and respect of her customers by delivering the products on time. She feels that shipping products by herself and having complete control over inventory has turned out to be a boon for her business as she is the key decision-maker. In her final words, Sultana said, “I could have never imagined self-ship could be this easy. We can ship via [multiple courier partners](https://www.shiprocket.in/carrier-integrations/), and the channel integration feature is such an advantage. Shiprocket offers a real-time order tracking facility, and there is no shipping limit. Moreover, I could sign up on the platform in minutes and make an account for free.” Spicy Carte has been offering its customers the best-in-class spices, nuts, and dry fruits for more than a year now. They are focused on meeting the needs of their customers and giving them the best customer experience. Now, their customers can rely on them for quality and fresh products delivered to them on time. Shiprocket is happy to be a partner in the success of Sultana and Spicy Carte. --- ## https://www.shiprocket.in/blog/relationship-marketing/ --- title: Here is How Relationship Marketing Can Help Grow Your eCommerce Business url: https://www.shiprocket.in/blog/relationship-marketing/ description: When you first start your eCommerce business, your main goal is to acquire as many customers as possible. Once you direct all your energies into acquisition, you then sell your products widely. But what about the customers who visit your website and purchase from your store regularly? Is there anything you do to cater to the needs of these individuals? Most businesses target most of their resources towards acquiring new customers, but very few take the efforts to build lasting relationships. Therefore, only a few companies become successful brands. last_updated: 2023-11-02 source: webpage --- # Here is How Relationship Marketing Can Help Grow Your eCommerce Business When you first start your eCommerce business, your main goal is to acquire as many customers as possible. Once you direct all your energies into [acquisition](https://www.shiprocket.in/blog/customer-acquisition-strategies/), you then sell your products widely. But what about the customers who visit your website and purchase from your store regularly? Is there anything you do to cater to the needs of these individuals? Most businesses target most of their resources towards acquiring new customers, but very few take the efforts to build lasting relationships. Therefore, only a few companies become successful brands. *[Image: Relationship Marketing]* Let’s have a look at relationship marketing, a personal tool to build your army of brand evangelists, and its role in your eCommerce strategy. ## The Concept of Relationship Marketing Explained Remember, when you were young, your mother went to the same grocery store every time to buy the ration for the house or how you went to the same stationery shop every time you wanted a new pen? Ever wondered why? Maybe the shop offered you a better price than the others, you liked the service they provided, they always had the product you wanted, or they ordered it for you specially. It could be any of these reasons. Relationship marketing is that [customer relationship management](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/) aspect that focuses on building loyal customers and long-term customer engagement. The end goal of relationship marketing is to focus on individual sales and create strong customer connections with customers or businesses. This can pave the way for word of mouth promotion that can help generate more leads. Relationship marketing is a contrasting concept to the transactional model based on instant returns and customer acquisition. Even though customer acquisition is a critical concept aspect of every eCommerce business, it does not guarantee retention and long-term loyalty. Ultimately repeat business with customers is what helps build strong brands. Relationship marketing is a helpful tool for that. According to [Bain & Company](https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf), increasing customer retention rates by 5% can increase profits by 25%. An active eCommerce seller already knows the math that acquiring new customers is 5-25 times more expensive than nurturing existing ones. Therefore, relationship marketing plays an essential role in the eCommerce strategy you build for your business. ## Role of Relationship Marketing in eCommerce A report by [Zendesk](https://www.zendesk.com/blog/the-impact-of-customer-service/) says 39% of consumers do not shop with a vendor for over two years after having a negative experience. This means you need to ensure that your website’s customer shopping is delighted by the service and the products you sell. Are you doing anything to re-engage or resell your product to them? This is where relationship marketing pops in. Relationship marketing can be extremely beneficial for developing long-term business relationships, leading to many re-purchases and increasing customer lifetime value (CLV). *[Image: Relationship Marketing Benefits]* Moreover, a report by [experience matters](https://experiencematters.blog/category/roi-of-customer-experience/) says the loyal customers are 5X likely to forgive negative experiences and 7X as possible to try a new offering. Hence, relationship marketing can elevate your eCommerce strategy and engage the customer on a deeper level. This, in turn, will help you sell more and also market your brand better through your customers. ## Benefits of Relationship Marketing ### Customer Advocates Relationship marketing helps you build strong customer advocates for your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). If you create and work on developing a strong emotional connection with your buyer, you can be rest assured that they will promote your brand further within their circle. In other words, they will become brand advocates for your business. Thus, if you build strong relationships with a hundred customers, you can expect them to bring in at least 5X more customers to your store. ### Profitable Customers Working on building long-term relationships also ensures that your buyer trusts your brand. This means that they will re-purchase from your store, and your website will be their priority for shopping. Also, profitable customers are more likely to purchase [new products](https://www.shiprocket.in/blog/products-sell-online-from-home/) that you may launch, as we mentioned before. ### Long Term ROI Customers who stick with you for an extended period will help you reduce the long-term return on investment. They will also bring more buyers to your store, which will help you increase conversion rates and decrease cart abandonment rates. ### Positive Reviews Relationship marketing can help you gather a lot of positive reviews for your website as the customer will comment about the product and the service you offered, after-sales support, and the entire [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/) that led him to choose your brand over the competitors. ### Stronger Brand Image Also, more long-term and happy customers are a symbol of a strong brand image. For example, take Apple. Even though their products are expensive, they have great sales because of the support and experience the customer is given while they purchase the product. Also, Apple has prioritized people over the years to build long-lasting relationships with its customers. ## How to Incorporate Relationship Marketing in your Strategy *[Image: Relationship Marketing Strategy]* Here are a few ways with which you can incorporate relationship marketing into your [eCommerce marketing strategy](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) – ### Improve Customer Experience It is vital to improving the customer experience of your store. You must hire a team that is experienced and can provide your customers with answers to their queries. You must have a customer-first approach to ensure you have a strong relationship with your customer. ### Offer Loyalty Programs & Rewards Record your customer for sticking with you. Run loyalty programs to reward your customers with shopping points, discounts, and other benefits. This encourages customers to shop with your brand. You can also have several levels of this loyalty program and give your customers additional services when they cross each level. For example, Westside runs a [loyalty program](https://www.shiprocket.in/blog/customer-loyalty-program/) for its Clubwest members. These members get birthday discounts, additional discounts on cards, and gifts when they shop above a certain amount. ### Create Useful & Engaging Content Customers visit your website looking for answers to their queries. Provide your existing customers with access to free e-books, blogs, infographics, demos, etc., so they feel exclusive and unique. You can also provide them with access to your newsletter or tips and tricks for using their products. ### Communicate Often After a customer purchases an item from your store, write to them while data asks them about their experience. If they reply, you can strike up a conversation and ask them about any issues they might be facing. You can also ask them about their well being and solve their concerns proactively. This will make them realize your customer-centric approach. ### Address Concerns on Social Media Since [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) is a robust tool today, people usually resort to commenting on your social handles if they have any negative, positive feedback or any query regarding the purchase. Do not ignore these. Answer to every comment, DM, that you receive. This will help you convert a negative experience into a positive one and give you a chance to develop a lasting relationship with your customer. ### Conversational eCommerce Make use of chatbots on your website to make your support more accessible. This will help you address your customer’s queries round the clock, and your customer can get in touch with you much faster. You can also include voice assistants to help them improve their shopping experience. ### Wish them on Festivals & Anniversaries Developing an emotional connection with the buyer proves that you value them. A great way to do it is by connecting with them on special occasions. Therefore, you can wish them on birthdays, anniversaries, and also offer special discounts. *[Image: eCommerce Business Management]* ### Referral Rewards Give them referral benefits. You give them coupons or prizes if they onboard new [customers](https://www.shiprocket.in/customers/). It establishes trust for both parties, and the incentive provided helps the buyer trust the brand faster. ### Apply CRM Tools Use customer relationship management tools to ensure you provide your customers with A-grade assistance and never skip out. A few customer support tools that you can use are Zendesk, Freshdesk, etc. Moreover, along with tools, you can also align account managers so that customers always have access to someone who can help them out. ### Offer Free or Flat Rate Shipping [Shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) is an integral part of your eCommerce strategy. Many buyers abandon their cart if they see additional shipping costs during the time of checkout. To repeat customers, you can offer free shipping or a flat rate shipping above a cut-off price. This can help you foster deeper relationships. If you feel free shipping will eat into your profit margins, try signing up with shipping solutions like [Shiprocket](https://www.shiprocket.in). You can get shipping to over 26000+ pincodes with 17+ courier partners and the cheapest shipping rates. ## Conclusion Relationship marketing must be worked on proactively to ensure that you establish a long term relationship with your customers. It should be done actively with customer acquisition initiatives to give new and existing customers equal attention. You can make more profits if the foundation of your relationship marketing is laid correctly, and all efforts are made to drive these initiatives. --- ## https://www.shiprocket.in/blog/automated-order-management/ --- title: Automated Order Management for eCommerce Fulfillment - Shiprocket url: https://www.shiprocket.in/blog/automated-order-management/ description: Order management refers to the process of handling incoming orders on your eCommerce website and shipping them to the buyers on time. last_updated: 2023-11-02 source: webpage --- # The Relevance of Automated Order Management for eCommerce Fulfillment Order management is one of the essential binding aspects of your eCommerce business. It forms a bridge between [inventory management](https://www.shiprocket.in/blog/warehouse-inventory-management/) and order processing. For time immemorial, order capturing and management has been a manual process. In brick and mortar stores, a salesperson captures your order and processes it right in front of you. But in eCommerce, several orders come to you at one time. Is manual processing the right way to go about it? Many sellers in the eCommerce industry are moving to automation in [shipping](https://www.shiprocket.in), inventory management, warehouse management, and even handling returns. But, we often forget the importance of automated order management for seamless order processing. Let’s have a look at what is the significance of automated order management for seamless eCommerce operations. ## What is Order Management? Order management refers to the process of handling incoming orders on your eCommerce website. If you look at it from an umbrella view, order management is the process of running everything post-sales. This includes processing incoming orders, shipping them, and handling returns. ## The Typical Order Management Process The below-given image gives a clear description of the typical order [fulfillment supply chain](https://www.shiprocket.in/blog/ecommerce-fulfillment/). Most sellers miss out on the area of receiving the order. You do manual processes and human errors; sellers often skip a few orders or do not fulfill them on time due to poor synchronization of operations. ## What is Automation in Order Management? Automation and management refer to the process of automating the import and receiving of orders so they can be processed directly by the warehouse or storage facility in which you give your products. If you ship with a [third-party solution](https://www.shiprocket.in/blog/3pl-for-ecommerce/), you can order import orders into their panel, so you do not skip out on any orders, and there is a synchronization between your inventory, orders, and processing. To achieve automation in order management, you can use several order management systems or work with an integrated solution like [Shiprocket](https://app.shiprocket.in/register/) that offers you auto-import orders from 12+ websites and marketplaces. ## Importance of Automation in Order Management for eCommerce ### Don’t Skip Any Orders With an automated auto management system, you will reduce the chances of skipping any incoming orders. With a manual system, there are chances that users skip out on orders that come together or are similar. An [automated system](https://www.shiprocket.in/blog/order-management-systems-for-ecommerce/) gives you an edge in maintaining your orders and processing them timely. ### Reduced Human Errors A manual order processing system requires humans to intervene in the process and maintain the entire system themselves. This often leads to several human errors that can be avoided with an automated order management system. For example, if you receive a hundred orders and only record ninety-nine manually, one customer can wreak havoc on your [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) and other profiles. An automated order management system helps avoid such errors and provides your customers with a seamless experience with fast order processing. ### Improved Forecasting With an automated system, you can also forecast your future sales better as you will have an idea in real-time about the incoming orders. The visibility across operations is enhanced, and you can prioritize workflow, improve budgeting and planning, and meet SLA expectations. ### Faster Picking and Packing An order management system often includes synchronization between inventory management and order management. This gives you access to real-time monitoring, and you can process orders across [warehouses](https://www.shiprocket.in/blog/inventory-management-vs-warehouse-management/) and channels much faster. The order is your process in one day using a manual or semi-automated system; you can process in a few hours. ### Real-Time Inventory Updates With an automated inventory and order management system, you can update your inventory in real-time and synchronize your entire inbound fulfillment process. Ideally, whenever you receive an order, the stock must reduce one item that needs to be processed. This gives you real-time data about your inventory, and you can forecast the future output. ### Improved Customer Experience Automation gives you access to a lot of collated data. Therefore, whenever a customer calls you regarding their query, the customer support team can instantly look up tons of data at once, filter through the information they need, and give the customer a satisfactory answer. This reduces the conversation and turn around time and helps establish a more efficient customer experience. ### Get Insightful Analytics Lastly, with automated order management, you can get [insightful analytics](https://www.shiprocket.in/blog/shipping-analytics-for-ecommerce-logistics/) that can help make future decisions about your inventory, the best selling products, the products you need to promote more, etc. These insights help you scout through your operations to change according to trends and optimize your process. ## Order Management Process Order management process starts after a customer places an order and makes a payment for the same. The order details are then sent to the store or its warehouse where the inventory is stored. The warehouse worker picks the order, packs it, and ships it to the buyer. The last stage of the order management is to take the customers’ feedback and check if they are happy with the purchase. Have a look at the three stages of order management: ### Stage 1: Receiving Order The first stage of the [order management](https://www.shiprocket.in/blog/order-management-systems-for-ecommerce/) process is when a customer places an order. You receive the order with its details. Then, you accept the order and collect payment for it. Once you receive the payment, you forward the order details to your inventory warehouse for the warehouse keeper to get the order ready for shipment. ### Stage 2: Fulfilling Order In this stage, you fulfill your customer’s order. This stage is split into 3 different steps: #### Step 1: Picking The first step to fulfill an order starts with the picking process. Here, the products are brought from the [warehouse](https://fulfillment.shiprocket.in/). Generally, warehouses have shelves each stocked with different products. So, the warehouse workers pick the right items as per the order requirements. After picking the ordered item, it is sent to the packing station. #### Step 2: Packing The packing station not just packs the items to ship them conveniently. The station is also in charge of using the right packaging material so that the product reaches the customers intact and in good condition. For example, fragile items require packaging inserts like air pillows and bubble wraps. And if the products are improperly packaged, they might get damaged in transit. #### Step 3: Shipping After you have picked the order and packed it, next, you have to ship it. The warehouses ship the order keeping the following things in mind: 1. Attaching [shipping label](https://www.shiprocket.in/blog/what-is-shipping-label-print-automatically/) and invoice 2. Marking the order as shipped 3. Sending out shipping confirmation to the customer with tracking emails Notably, you can pick, pack, and ship products can only happen if the business has all the products in stock. When the product is unavailable, you are left with only two choices – either turn the customer or postpone it to a later date using the dropshipping model. For dropshipping, you can purchase the product with the supplier when the product is out of stock. The supplier will provide you with a date when you are most likely to receive the new stock. In turn, you can give your customer a tentative date about when they are most likely to receive the order. ### Stage 3: Handling Post-Sales The last stage is handling the after-sales. At this stage, you follow-up with customers, ask them to give their feedback and ensure that they are satisfied with their purchase. This stage includes returns and refunds as well. ## Improve Order and Inventory Management by Outsourcing Order Fulfillment It can often get expensive to automate the entire eCommerce fulfillment process. Also, there are times when you do not get such a surge in your orders, which is also occasional. Therefore, it is best to outsource your fulfillment operations to 3PL fulfillment providers like [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment) in such scenarios. [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/) provides you end-to-end warehousing, inventory management, order management, and shipping solution. All you have to do is send your inventory to a ship rocket fulfillment center, and all the other operations like packaging, shipping, and returns will be taken care of by us. You can store inventory closer to your customers undelivered 2X faster. With a completely automated system, you can improve your order processing speed and ship products sooner. ## Conclusion An automated order management system can be beneficial to you in more ways than one. Ensure that you go through each pro and cons before investing in automation. It is expected that most [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) supply chain operations will be automated in the coming years. Adapt to the trends so that you can have a competitive edge faster than others. --- ## https://www.shiprocket.in/blog/google-trends/ --- title: How Google Trends Can Help Improve the SEO of Your Website? url: https://www.shiprocket.in/blog/google-trends/ description: Google Trends is a handy and very useful SEO tool to know the daily, weekly, or seasonal trends of specific keywords. last_updated: 2023-11-02 source: webpage --- # How Google Trends Can Help Improve the SEO of Your Website? **Google Trends** is not just any average SEO tool. For those in the [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), it’s a pretty handy tool to know the daily, weekly, or seasonal trends of specific keywords. You can also monitor your competitor’s keywords and give them a cut-throat competition. In this article, we shall discuss what Google Trends is and how to use it for the SEO of your website. *[Image: Google Trends]* ## What is Google Trends? A free tool from Google, Google Trends helps search trends over the popularity of a keyword or search term. It provides data and graphs based on the popularity of keyword searches on Google and YouTube. It shows the rise and decline of a trend as well as demographic insights and related topics and queries. Google Trends was first launched in 2006, and its most recent version was launched in 2018. ## What Is the Use of Google Trends? Most people generally use Google Trends in the most straightforward way – enter the term and get the graph that displays the [popularity of the keyword](https://www.shiprocket.in/blog/how-to-do-keyword-research/) over a specific time for the given location. Some entrepreneurs take the graph numbers as the search volume for the given keyword. But that’s not the exact thing. The search volume and keyword popularity are not the same. Google Trends shows the popularity of the term and not how many times it is searched on the search engine. Google Trends gets the keywords and then places them on the scale of lowest to highest popular. So, a term may be less popular but have higher searches and vice versa. Google Trends can help you with: - See the time span for which a term is popular. The pattern is clear if the popularity is for a longer time span. - Check the popularity of the keywords over time and geography and compare them. - Compare terms and their popularity on one graph. - See related searches and topics. - Compare different keywords and topics. - Check keyword’s popularity across various search engines like Google, [YouTube](https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/), and Images, etc. ## How to Use Google Trends? Google Trends are pretty easy to use: 1. Visit Google Trends. 2. Enter the term or topic that you want to search. 3. Set the specific location for your term or topic and press enter. 4. The next page will show the popularity of the term. In the results page, you can again set the country (location) and the time period for which you want to search the term. In the category section, you can select the category. And in the Web Search section, you can choose whether you want to search the term’s popularity for image, news, [Google Shopping](https://www.shiprocket.in/blog/google-shopping-and-merchant-center/), or YouTube. ## How to use Google Trends for Website SEO? *[Image: Google Trends]* With a lot of benefits on offer, you can use this free tool for in-depth topic research and gain insights. ### Plan Content Strategy Keyword trends and popularity can help you plan your [content strategy](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) activities. You can check which topics are performing well and which ones are not. Google Trends shows data that supports search volume numbers. Some events happen regularly, like in education and entertainment industry. You can prepare content in advance and then post when the topic is on the peak. For example, if you look at the trends of keyword *“college admission”*, you will notice that it spikes every year around May and June. Similarly, you will notice that the New Year is the time when people make resolutions to lose weight. Thus, you can publish your content related to the same topic. For a fitness center or a store that sells sports equipment, New Year would be the right time to post relevant content. ### Hot Topics Hot topics are those whose searches decline very fast. These topics last only for a day or two because of the audience’s short interest. For example, if you check Google Trends for Chandrayaan 2 search term, you will notice its peak was around September 2019 only. It was the day when Vikram Lander failed to land on the moon’s surface. So, articles on hot topics may not bring you results in the long term. But you can encash on the opportunity when the topic is popular by being well-prepared in advance. ### Keyword Research Different search items have different popularity in Google web search. You can compare different search items and focus on the ones that offer a good opportunity. You can check where the term is more popular, Google Shopping or YouTube. You can spend your time and money on the platform where you see rising trends. If you see a rising trend for a topic on YouTube and not [Google Shopping](https://www.shiprocket.in/blog/google-shopping-and-merchant-center/), maybe it’s a better option to create a video rather than an article. ### Optimizing Local Keywords Some keywords don’t work nationally, but they work exceptionally well locally. For instance, snow boots are popular in states like Jammu & Kashmir and Sikkim. So, you can use Google Trends to check the popularity of terms in different locations, like countries, regions, and cities. This data can be used to create local keyword targeted content for the website or blog. Therefore, you can create a content piece for the local audience – “What to Consider When Buying Snow Boots.” You can plan PPC campaigns for your local store in a similar way. Thus, you can stop spending money on targeting the entire country when you are serving a region only. Just [create ads](https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/) for a state or region where your potential customers live. ### Seasonal Articles Some queries are tied to dates and seasons. There are some holiday or seasonal terms like Diwali Sales. Many marketers don’t take seasonal queries seriously and don’t bother to create content for them. But they can be very beneficial for your website, specifically for entertainment, travel, shopping, and health-related categories. ### Related Queries When you check out for a particular topic in Google Trends, you will notice a “Related Queries” section as well. These are similar terms and topics that people have also searched for. With these related queries, you can find and target more terms and even benefit from your competitors’ keywords. Besides, you also get an idea of the requirements of your potential [customers](https://www.shiprocket.in/customers/). Thereby, you can refine your keyword choice to serve the customers better. You can use these related searches as seed keywords to find long-tail keywords. Another way is to do in-depth research through related queries and explore the keywords your competitors are using. You can create a nice piece of content where you can compare your competitor’s product with yours. This way, you can target their keywords and both customer groups as well. ## Final Thoughts Though Google Trends is not a marketers tool, but it can help you in content creation for your website with its informative data and that too for free. With Google Trends, you can plan ahead of seasonal trends and find a rapidly growing niche. Also, by applying the Google Trends tips discussed in this article, you can stay ahead of your competitors. --- ## https://www.shiprocket.in/blog/about-us-page/ ```markdown --- title: How to Define Your Brand’s Identity With An About Us Page? url: https://www.shiprocket.in/blog/about-us-page/ description: Learn about the 5 effective ways to define your brand’s identity with an About Us page and never ignore the importance of this page. last_updated: 2023-11-02 source: webpage --- # How to Define Your Brand’s Identity With An About Us Page? The 'About Us' page is one of the most visited pages of every [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/). If you want to know about a company, it is probably the first page you look for on a website. Therefore, one of the first impressions of your brand you can make on a potential consumer is an 'About Us' page. It is one of the best pages of a website that you can personalize and get creative with. *[Image: ]* But consider this, an About Us page design isn’t about your brand, it is also about why a customer should invest in your brand. It’s about what unique services you’re offering to solve your customer’s problem. And in the world of eCommerce, it presents a great opportunity to promote brand values. ## What Is an About Us Page? An About Us page gives your customers insight into your brand values and beliefs, why customers should choose you, and how you started your brand and the people behind it. An About Us page is crucial when [building brand identity](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) in the online marketplace. On average, customers that visit your website look for an About Us page than just about any other page on your website. People are curious about your brand and love knowing more about the brand itself. An About Us page fulfills all these thirsts. So it’s crucial to create an About Us page that attracts the curiosity of your potential customers. It also defines your brand image to affirm precisely the way you want your brand to be perceived by the word. ## How to Ensure Your About Us Page Reflects Your Brand Identity? *[Image: ]* The 'About Us' page can be made up of amazing elements that are the most important things to your brand. If you’re not sure where and how to start, we are giving here a few suggestions for the About Us Page. But remember that depending on your industry specifics, there may be more things that you can add to assert your brand’s identity. ### Tell About Your Brand Your brand image is what makes you unique. There is no other brand story quite like yours, so it’s essential that you can use storytelling by including important events of your brand’s history. Important events in your brand’s story include when you had the idea of your [brand](https://www.shiprocket.in/showcase-your-brand/), your success story, your first 100 sales, etc. You can pinpoint the pieces of content that best define your company’s philosophy. This is a way of standing out from your competitors. Demonstrate your expertise by looking back over previous achievements. Use them as an About Us template when you construct your web page content in the future. ### Tell About the Unique Value Proposition The first thing customers will look for in an eCommerce store is the brand’s unique selling point. What makes it different? Find your brand’s unique selling point and include it on the About Us page. For example, if your unique selling point is 24×7 customer service, focus on why you have a lenient policy for customer service, and explain why that’s important to your brand. Identifying your [brand’s unique value proposition](https://www.shiprocket.in/blog/unique-selling-proposition/) can be challenging if you didn’t start your business having it in mind. You can consult marketing agencies and digital experts to define how your brand is different and why customers should care about it. ### Let Customers Know Where Your Business is Based By mentioning who your team is and where your business is based, you would be surprised to learn it can further build trust with people of that area. Tell in your About Us page who had your business idea in the very beginning, how it is doing now, what kind of people work with you. If someone is looking for a service, they want to know where your offices are; or work from that location? This may be the most specific information to include in your About Us page design; an office address will work. Or you can add a map showing your office locations. ### Show Your Company’s Team Strength In a world where the brand image is as prevalent as it is, transparency in showing your founder’s photos is necessary rather than an option on the [About Us page](https://www.shiprocket.in/about-us/). Consumers want to know the insides of a company more than anything. Embrace this opportunity, and show it off on your About Us page. Take a handful of photos of your founders and employees that can be enough to give curious customers a look into the inner workings of your company. People will immediately start to look at the founders’ faces and didn’t even notice the product you’re offering. This is the most fundamental part of an About Us page. With a nice balance of graphics/photos and text, you can make sure that your About Us page is attractive and compelling. Also, look at the page’s flow, whether it is scrolling through the sub-pages within your “About Us” section or not. By adding this aesthetic to your About Us page, you can make sure of your website’s perfect representation. ### Keep Your About Us Page Updated The well-written About Us page only works if you’re willing to put in the effort regularly. Consistency and content quality are the keys to building an awesome About Us page. Keep your About Us page updated every three months or so. You can do a lot more things on the page; for example, you may put a video on your page, or add the images of your product or put a contact form on there, too. It is also good for the brand image that you can measure through regular testing and assessment. If you’re updating About Us page content once every few months, then you can provide enough coverage for your brand. On the other hand, it is also important for [consumer engagement and personalization](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/). So, don’t forget to update it every once in a while, as an outdated page shows neglect, and as a result, impacts your brand identity. ## Characteristics of About Us Page ### Clear Facts When your customers read the information on your About Us page, they should not read repetitive things they have already read about on the homepage. It won’t interest them. About Us page is like your resume. It tells about you – who you are and what you are capable of. You should also not brag your yourself or your brand. Instead, choose a straightforward approach. Talk about the benefits your customers will get from your product or services. Talk in numbers. Saying your product improves productivity is less persuasive than saying your product improves productivity by 25%. ### Inspire Them & Gain Trust [Tell your customers](https://www.shiprocket.in/blog/online-customer-engagement/) the number of years you have been in business and how you have created history. Before today’s eCommerce business, people trusted and were comfortable doing business only after meeting people in person or talking to the sales manager. But in today’s time, transactions are made online without meeting each other. However, an About Us page can communicate about you and your company’s services. ### Target Group While you prepare an About Us page, you must consider who is going to read the page. Visualize what they need and want. Targeting different demographics require a different approach. Whether you are writing for a new mom, an IT professional, or a high school student, every reader needs a different approach. ### Engaging Content Once readers know what your business is like, readers want to know about you – the real human. Instead of a corporate-speak copy, they like a conversational copy. An informal and friendly copy for your About Us page helps catch readers’ interests. Be honest about yourself and your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). Talk passionately. A humorous copy will be better than a formal copy. ## Final Words We hope you have enjoyed reading these points, and ideas for creating a good 'About Us' page. Check out your website’s About Us page and make the little changes that make it really stand out. All 'About Us' pages are designed differently to suit business requirements. There are no strict rules to define your brand’s identity with the About Us page, just remember to spend time and don’t ignore the importance of this page. ``` --- ## https://www.shiprocket.in/blog/crowdfunding-india/ --- title: Crowdfunding in India: Definition, Types & Rules - Shiprocket url: https://www.shiprocket.in/blog/crowdfunding-india/ description: Crowdfunding is a simple process to raise funds online for a start-up or business venture. Know more about crowdfunding and how it works. last_updated: 2023-10-11 source: webpage --- # Here’s Everything You Need to Know About Crowdfunding in India Crowdfunding is a simple process to raise funds online for a start-up or business venture. The business owners convince investors about their [business idea](https://www.shiprocket.in/blog/low-investment-business-ideas/) and urge them to invest in it. If the investors believe in the idea, they grant funds. Be it new inventions or creative products, many industries have benefited from crowdfunding as it makes it easier to raise funds. There are many online platforms or groups that let you reach out to investors, talk about your ideas, and convince the investors to invest in your business. *[Image: crowdfunding India]* ## What Is Crowdfunding? Crowdfunding is essentially a practice of raising funds for a project or a venture from a number of people via the internet. The people who invest are called investors, and they contribute an amount of money, depending on their capacity. Individual donors are targeted via crowdfunding. Crowdfunding is made of two words – crowd and funding. And as these words suggest, crowdfunding is a method of funding a start-up or a project by raising money from a crowd (multiple people) for a common goal, i.e., to [start a business](https://www.shiprocket.in/blog/how-to-start-a-business/) or raise capital. This method is mostly practiced via the internet due to its deep penetration and reach to the masses. Crowdfunding can be done for various purposes. For instance, some raise capital through crowdfunding to nurture their business. NGOs use this to meet their fundraising objectives. Some individuals also crowdfund for a social cause. Start-ups choose a proper platform to crowdfund – a platform that can support their innovative ideas and help them reach maximum investors. NGOs choose platforms that are designed with the purpose of charity. And individuals generally raise funds through social media channels. The only way to reach more audience is by raising a fundraiser campaign through someone who has a lot of supporters or an extensive network. Persuading the network to garner more reach to fundraise an adequate amount of money is also a brilliant idea. Some people get confused between crowdfunding and fundraising. However, they both are different terms. Also, some people think fundraising is more effective when compared to crowdfunding. However, the power of [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/), virality, trends, and the internet makes crowdfunding more successful than fundraising. ## How Does Crowdfunding Work? It’s pretty straightforward to collect money through crowdfunding. The venture owner who wishes to raise the capital creates a page with the details of his organization and shares it with people. Whoever likes the idea invests whatever amount he wishes to invest. This way, the start-up owner collects the entire amount. The fundraiser needs to drive traffic to his page to raise funds. There are many crowdfunding platforms that help with raising money. ## Types of Crowdfunding *[Image: crowdfunding India]* Majorly, there are 5 types of crowdfunding: ### Debt-Based Crowdfunding Debt-based crowdfunding is also known as a [marketplace](https://www.shiprocket.in/blog/guide-to-facebook-marketplace/) or P2P lending. The borrowers or start-up owners design a campaign, and the investors make investments or contributions. The fund raised through this method is a debt which the borrower needs to repay with interest. ### Reward-Based Crowdfunding Any funds raised to support software development, promotion of movies, aiding scientific research and inventions, or civic projects are reward-based crowdfunding. The investors are hopeful of the positive outcome of the project and, thus, invest in the project. They invest in exchange for the reward, typically in the form of a product or service. ### Equity-Based Crowdfunding Here, individuals come together to support the organization in the form of equity. The investors become part-owners of the [company](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/), and they receive the financial return in the form of dividend or distribution, as per their proportion of contribution. This is indeed the most common crowdfunding format. However, this practice has now been made illegal in India by SEBI. ### Litigation Crowdfunding Under litigation crowdfunding, a party collects funds for a court case. This type of crowdfunding is confidential in nature and happens under covers. The investors make some investment, and if the party wins, he gets what is promised to him. ### Donation-Based Crowdfunding In this form of crowdfunding, the fund is raised to support a personal or social cause. A large number of contributors are requested to donate an amount without any expectations in return. Several common initiatives for such funding are natural calamities, charities, disaster relief, and medical bills. For example, a ten-year-old Bengaluru girl raised Rs. 10 lakhs through crowdfunding for the treatment of the COVID-19 patients in her area. ## Crowdfunding Rules in India Crowdfunding is not legal in many countries in the world, including India. As said above, equity-based crowdfunding is totally illegal in India, whereas other types are legal. Crowdfunding is governed by SEBI (Securities and Exchange Board of India) in India. SEBI is a market regulator that mainly regulates the securities market in India. Set-up in 1988, it is a non-statutory body. The Indian parliament also passed an act, SEBI Act 1992, that grants SEBI statutory powers. It has set several guidelines to govern crowdfunding. As per the rules, only an Accredited Investor can invest in a project. The following are the qualifications for an Accredited Investor: 1. Companies must be incorporated under the Companies Act and must have a minimum net worth of Rs. 20 crores. 2. HNIs (High Networth Individuals) with a minimum net worth of Rs. 2 crores. 3. ERIs (Eligible Retail Investors) who fulfill the said criteria. However, [companies](https://www.shiprocket.in/blog/company-name-suggestions/) that can raise funds through collateral-based crowdfunding are restricted from crowdfunding in SEBI Consultation Paper. Some of these companies include: - The companies that intend to raise capital of less than Rs. 10 crores in 12 months. - A company that is not related, promoted, or sponsored to any of the industrial group and has an annual turnover of more than Rs. 25 crores. - A company that is not listed on the exchange. - A company that is less than 4 years old. ## Top Crowdfunding Platforms in India *[Image: crowdfunding India]* The following are the three major crowdfunding platforms in India: ### Milaap.org Milaap was found in 2010 by Jayesh Parekh, Vijay Sharma, and Rajiv Madhok. These three founding members shared a common vision – to change people’s concept of giving. The platform enables borrowers to raise funds for education, healthcare, disaster relief, sports, and other such causes. ### Ketto.org Launched in 2012, Ketto is a brainchild of Kunal Kapoor, Varun Sheth, and Zaheer Adenwala. It provides a platform to raise funds for important issues. Established with the idea to bring a change into society, Ketto’s partners include CAP India, KWAN, Google Grants, and DASRA Social Impacts. ### Rangde.org Rang De was established in the year 2008. The main inspiration behind starting Rang De was to make the peer-to-peer lending model lower cost micro-credit. It is a non-profit organization that earns a commission on the loan repayment. **Conclusion** Crowdfunding is indeed a powerful tool to empower groups and individuals. With the advent of technology and platforms, crowdfunding has become easier and better. However, one must be careful while lending money as well as while raising money and always look for credibility. --- ## https://www.shiprocket.in/blog/user-generated-content-in-ecommerce/ --- title: How to Reap the Benefits of User Generated Content in eCommerce? url: https://www.shiprocket.in/blog/user-generated-content-in-ecommerce/ description: Here is a description of points that you need to know to reap the benefits of user generated content for your eCommerce business. last_updated: 2023-11-02 source: webpage --- # How to Reap the Benefits of User Generated Content in eCommerce? User-generated content in eCommerce has leveled the playing field for marketers in recent years by enhancing audience reach and revenue. User-generated content or campaign is an ideal option to launch during the holiday season. This is one of the [most powerful marketing tools](https://www.shiprocket.in/blog/how-to-sell-more-during-the-holiday-season/) you have, especially during this time of year. The UGC content campaigns ran through social media platforms. The targeted segment on Facebook and Instagram can be found through the users’ behavior during the ‘seasonal and events’ category from Thanksgiving to New Year’s Day. *[Image: Benefits of User Generated Content]* Many eCommerce companies are seeing significant success from their user-generated content marketing. Research shows that consumers today are 56% more likely to purchase after seeing a photo of the product shared by happy customers. Plus, they are 76% more likely to trust user-generated content than traditional advertising. User-generated content includes text, content, images, videos, and audio files published on social media channels for [eCommerce marketing](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) campaigns. To reap the benefits of user-generated content for your eCommerce business, here are some quick tips. ## How to Reap the Benefits of User Generated Content in eCommerce? *[Image: How to reap the benefits of user-generated content for your eCommerce business]* ### Brand Personalization eCommerce brands using [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) channels like Instagram, Twitter, Facebook, or YouTube can ask customers to post pictures of themselves showing, using, or wearing the brand or product category with a particular #hashtag for marketing. Online retailers can successfully make it happen by creating a dedicated UGC content campaign with #hashtag such as #LooksGreatOnMe so that you can share images of a product or clothing on social media platforms. For example, Coca Cola created a UGC campaign for clothing retailers in which they encouraged people to submit their photos of their camping adventures with the hashtag #campvibes. Major e-commerce brands like IKEA, Coca-Cola, Starbucks are also using user-generated content campaigns on social media, online videos, and more to promote a culture that resonates with your brand personality. ### Brand Authenticity There are thousands of [eCommerce websites](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) on the internet selling the same products for the same brands. Do you feel that you’re not getting traffic? Here you can make a difference with the user-generated content. The reason is people don’t trust brands. They trust other people who have previously exploited the advantage of products. Suppose you have been watching the advertisement on television about a pair of sunglasses. But one day, as opposed to watching it on TV, you open your Instagram, and you see a video of a friend using the same sunglasses in a swimming pool. What does it mean? In short, people like experiencing the product in real, and get convinced by the user review. User-generated content enhances the authenticity of your brand and reverberates with the customer. Instead of scrolling for a particular product on websites, people now prefer a real-life conversation or review. People want to relate to problems that are shared by anyone else. And user-generated content provides honest reviews. ### Actionable Insights User-generated content is a goldmine of information for any [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). If you track your UGC campaigns over time, it provides you with a deep insight into the customers’ behavior who are using your product. It allows you to get better by merely analyzing customer buying trends through data analytics to make smarter decisions for the next marketing campaign. With the help of tools like Google Analytics and Facebook traffic insights, you can easily track and study your UGC generated campaigns’ performance to prepare actionable insights. You can also use this data to reach your potential customers that are your most important target group. You can segment your customers based on demographics, geographic locations, buying behaviors of the targets. You can also track the number of new entries and old entries of customers and the timings of activity. This can help you make smart decisions and save your business a lot of time, money, and effort with actionable insights. ### Brand Loyalty UGC or user-generated content is a tool for brand building and building your customer base. Rewarding your loyal customers or fans for posting about your brand can encourage them. Building brand loyalty through UGC content also increases customers’ value for the lifetime, ensuring a long-term and prosperous relationship. You can give preference to your most valued customers who drive [your business](https://www.shiprocket.in/blog/how-to-start-a-business/). Making a life-long relationship with your loyal costumes gets you more and more long-term customers over some time. By sharing user-generated content from your loyal customers on social media or YouTube, you are not only advertising your product, but it also shows how much your customers mean to you. It inspires continued brand loyalty and sends out a message that the customer experience matters the most for your business. This enhances your brand image and amplifies your marketing efforts. ### Quality Content & SEO By adding user-generated content to your eCommerce marketing campaigns, you can give a better shot at adding value to your campaign. This also helps search engines to zero in on your content. Google is your first step when buying something online and not only yours, but there are billions of online searches every single day. And, Google favors more and more optimized user-generated content. This means the more you work on the [SEO and content creation](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) on your eCommerce website, and it ensures that your marketing campaigns are safe. However, eCommerce businesses may not always find it easy to build content shared on social media. This is where user-generated content can help them by making customers share pictures of your products, brands, etc. It ensures customer engagement and helps businesses build up extensive content, picture, and video library to never run out of content for marketing campaigns. ### Final Note Engaged customers are the foundation of any successful eCommerce business. With user-generated content, you can always ensure that you’re targeting them personally, which will also entice them to share your brand message while [shopping on social channels](https://www.shiprocket.in/blog/social-shopping-trends-2020/). Leverage user-generated content benefits by crafting a campaign for social media platforms that will make your users share your content with millions of others. --- ## https://www.shiprocket.in/blog/ways-of-cross-selling/ --- title: What Is Cross-Selling: Benefits and Tips - Shiprocket url: https://www.shiprocket.in/blog/ways-of-cross-selling/ description: Cross-seeling helps in capitalizing the relationship with the previous customers is one of the best opportunities for business growth. last_updated: 2023-11-24 source: webpage --- # 5 Ways of Cross-Selling to Customers Effectively Most business owners work tirelessly to generate new leads to enter the sales funnel. But, while you put your blood and sweat into gaining new customers, what is the other way of increasing [business](https://www.shiprocket.in/blog/low-investment-business-ideas/)? Capitalizing the relationship with the previous customers is undoubtedly one of the best opportunities for business growth. And this can be done efficiently with **cross-selling**. *[Image: ]* Cross-selling can help add value to the relationships with existing customers, establish credibility, and improve business revenue. In this blog, we shall discuss several ways to cross-sell to customers effectively. ## What Do You Mean by Cross-Selling? Cross-selling is basically the process of selling different products to the customers with the primary product to increase sales value. For example, a fast-food employee asks you to convert your burger order into a meal where you will get fries and a soft drink along with the burger. Here, he is trying to sell you different [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) with the product you have actually bought. The fast-food employee is trying to increase the value of the purchase. ## Cross-Selling VS Upselling *[Image: cross-selling]* People often use cross-selling and upselling interchangeably. However, these two follow a totally different approach. If you know the difference between the two, you can put yourself at an advantage by using both methods to increase sales. As discussed above, cross-selling is suggesting the customers to purchase an additional product in conjunction with their primary purchase. For example, suggesting them to buy a phone cover and other accessories along with a phone. Upselling is encouraging the customers to make a purchase that would make their primary [product](https://www.shiprocket.in/blog/product-page-optimization/) expensive—for example, suggesting the customers buy a phone that is more expensive than what they are buying now. In a nutshell, upselling is about selling supplementary products of higher value. ## Benefits of Cross-Selling *[Image: cross-selling]* Let’s now cover some critical benefits of cross-selling: ### Increase Total Profit When you go to the checkout area of a store, you see some products arranged on shelves next to the cash counter. This is done on purpose. Most online retailers like Amazon also do this. They have a section “people also bought this” where they try to sell more items using the cross-selling methodology. Why do they do this? They want to make the transactions lucrative and increase their total profit. ### Builds Customer Loyalty A cross-selling opportunity will allow you to solve the customers’ problems. This will eventually [build customer loyalty](https://www.shiprocket.in/blog/customer-loyalty-program/). For instance, you sell someone a mobile phone. Then you cross-sell them a screen guard and mobile cover. This makes the buyer feel that you have all the products that solve all their problems. Why go elsewhere when all their problems are solved in one place? ### Strengthens Customer Relationship Cross-selling helps maintain customer relationships. But you must never pitch your customers the products they don’t need. Your intent should be to enhance the relationship between you and your existing customers. Why? Because you are trying to sell products to help them meet their needs, not to make a few extra bucks! ### Get Referrals Cross-selling can help you build more leads. If you have a loyal customer, he will recommend your products and services to someone else as well. So, you can get refined leads (referrals) through cross-selling. ## Tips for Cross-Selling to Customers *[Image: cross-selling]* Let’s now explore how you can use the cross-selling technique for the benefit of your business: ### Customized Messaging Why did the customer buy from you earlier? What did he purchase? Has he posted any review of the same? What are his demographics? Getting answers to all these questions will help you get an insight into your [customer behavior](https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/). With the collected information, you can understand what was the motivation behind the customer’s previous purchase. This will significantly increase your chances of cross-selling to your customers. Let’s suppose you sell beauty products, and the customer purchased a shampoo from you. You can consider cross-selling a conditioner to them in their next purchase. You can re-appeal to the customer by showing an ad that endorses shampoo along with the conditioner. The bottom line is to devote some time in thinking strategically about how to re-appeal to the customers with personalized messages as per their needs, wants, and desires. ### Create a List of Past Buyers Once you have dug out enough data to understand the buying behavior of your customers, organize the data into several segmented lists to target each customer with the right offer. You can easily target the customers through their contact details from their past purchases. This step is critical as it is vital to target the customers by catering the relevant information to them. For instance, if the customer just brought a home theatre, he won’t buy another one. But perhaps he may be interested in buying a recliner. Notably, cross-selling is all about [selling products](https://www.shiprocket.in/blog/products-sell-online-from-home/) complementary to what the buyer has already purchased. ### Remind Past Buyers About Your Brand What are your USPs? What is it about your product or brand that stands out from the others? Why do customers purchase from you rather than your competitors? Try to inculcate these points in your messaging to instill brand loyalty in your customers. This increases the chances of retaining them and getting a referral. It is said that branding campaigns should not only be used for top-of-the-funnel audiences. Instead, try to sell your brand to past purchasers as well. [Click here to easily create a sales funnel for free](https://systeme.io/sales-funnels). ### Abandoned Cart Messages You can also remarket to customers who have abandoned their shopping carts. Remind them that they have left something in their cart. For example, one of your previous customers added a deodorant to his cart. But could not complete the purchase, maybe because he was distracted by the [parcel delivery](https://www.shiprocket.in/blog/shiprocket-courier-partners/) boy. Later, he forgot to complete the purchase. You can remind him about this by sending an email with the subject “you forgot something in your cart” or “complete your purchase”. You can remarket by displaying them ads on what they are missing. ### Remarketing Tactics Remarketing is indeed one of the best ways to cross-sell and increase repeat sales with minimal effort. You can also show ads to people who have visited your online store or used your mobile app. You can reach specific visitors and users who have visited you previously. You will have to create remarketing tags and lists for the first campaign. But once you do that, you will see the results come in. Remarketing campaigns are easy to run. For example, you visited an online fashion accessories store and bought a mobile cover. The store will try to remarket you by showing ads for the other products it offers. **Final Say** In the endnote, we would like to conclude by saying that it is crucial to capitalize on sales to run the business efficiently. In order to do that, it is vital to continue to sell to customers, and one of the best ways for this is cross-selling. Now that you know several tips on how to use cross-selling for your business, go ahead and make the most of it! --- ## https://www.shiprocket.in/blog/augmented-reality-in-ecommerce/ --- title: Augmented Reality Poised To Transform The Future of eCommerce url: https://www.shiprocket.in/blog/augmented-reality-in-ecommerce/ description: Understanding the role of augmented reality in ecommerce and how it will transform the future of eCommerce industry. last_updated: 2023-11-02 source: webpage --- # Augmented Reality Poised To Transform The Future of eCommerce *Nearly 47% of consumers in India agree to pay extra for a [product](https://www.shiprocket.in/blog/product-page-optimization/) if they can see and try it online using Augmented Reality. ([Source](https://www.crn.in/news/consumers-enjoy-online-shopping-via-ar-vr-3d-content-report/))* *64% of the leading ecommerce companies are going to invest in augmented reality in the coming year. ([Source](https://www.crn.in/news/consumers-enjoy-online-shopping-via-ar-vr-3d-content-report/))* *The Indian augmented reality industry has the potential to grow to USD 5.9 billion by 2022. ([Source](https://india.theiet.org/media/1315/efy-magazine-ar-vr-market-to-grow-exponentially.pdf))* Augmented reality has now reached such impressive levels and lets you see what a piece of merchandise looks like in reality before you buy it. With AR in ecommerce, it’s possible to take a look at a product from every angle, from every perspective you want, and look more closely into product details. AR in [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) today is meant to be experienced through devices like smartphones, AR headsets, handheld devices, and head-worn AR glasses. There is a massive business opportunity tied to the meaningful AR applications in ecommerce & retail today that can propel business growth. Undoubtedly, the time for AR in eCommerce is now. This technology is bringing scores of innovative opportunities for upcoming and existing ecommerce businesses and trades. Whether you are a top eCommerce development company, a service provider, or a would-be entrepreneur trying to understand how to [set up an online eCommerce store](https://www.shiprocket.in/features/free-ecommerce-store/), it will be extremely interesting to examine what augmented reality in ecommerce holds for all of us. ## Why Augmented Reality in eCommerce? One of the greatest limitations of the ecommerce industry is inadequacy in presenting a product virtually. But the invasion of AR in ecommerce can help enhance the virtual shopping experience by making it easier for the consumers to get a true sense of the dimensions, color, texture, and details of the products. In this post we are going to discuss the main reasons why AR in ecommerce has become such an important tool. Forward-thinking firms like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), IKEA, and Target are using AR apps to generate more delightful interactions with their users. You can place a virtual product onto your room or actual dining table, or place a virtual wardrobe in your bedroom without breaking a sweat. Likewise, how do you know whether that dress will actually look good on you without trying it in a fitting room? This is where AR comes in. ### Drives Engagement AR in eCommerce is on a growth trajectory and increases customer engagement by 66% by giving them a real-time online shopping experience. This trend is growing thanks to some major players in the ecommerce industry. For example, Amazon rolled out an augmented reality shopping tool that allows a customer to see a whole set of home decor items in real-time. And when a customer spends more time on your website, the more likely they are to buy something. The improved engagement means they’ve developed a relationship with your brand and your product, which makes them more likely to make a future purchase. For startups to grow their business in the world of [AR ecommerce](https://www.shiprocket.in/blog/augmented-reality-ecommerce-future/), they’ll have to start thinking creatively regarding customer engagement. After all, implementing AR tools to your website plays a major role in defining how successful and engaging the experience will be for the end customers. ### Improves Customer Experience Continuing our thoughts about customer engagement, adopting augmented reality in eCommerce allows you to reach new customers and create a buzz around the brand. Not only is augmented reality a powerful tool for driving customer engagement, but it also improves customer experiences in the retail stores. Augmented reality in ecommerce could be used to give customers confidence about the product purchase and experiences where they need more information about products. In fact, AR’s impact on customer experience isn’t limited to the product information only. The most exciting uses of AR come at the concept of [smart packaging solutions](https://packaging.shiprocket.in/) where they can see compelling visuals of the product’s packaging on their smartphone via AR. This way augmented reality in eCommerce makes customer experiences richer and adds value to customers in new and exciting ways. It removes friction before a product purchase by showing the customer how the product will look in actual with complete details. And, by having better information about a product at the outset, customers will be less likely to return it later. ### Boosts the Conversion Rates Around 90 percent of companies with annual revenues of $100 million to $1 billion are now leveraging AR or VR technology. On the other hand, a poll conducted by a research firm revealed that 10 percent of ecommerce marketers utilize AR, and nearly 72% are planning to in the coming year. We can say that augmented reality is becoming popular among marketers. And these days, most of the businesses that have never experienced AR benefits and the ones who experienced it, really enjoy implementing it. No doubt, with AR you can easily attract customers to your website. Likewise, your company could utilize AR to [boost conversion rates](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/). For example, Nike is using an AR application to help its customers find the shoes of the correct size. Most people are wearing the wrong size of shoes. Nike is providing a solution to this problem with AR applications. Nike application will scan your foot and tell you the right size for footwear. Also, the customer information will be saved in the Nike app so that you don’t have to check your size every time you wish to purchase from that app. With AR technology, Nike increases its conversion rate to 11%. Also, AR in eCommerce helps keep people on your site longer that can actually boost sales. This is likely because AR gives users more information and real-time experience than static images. ## Using Augmented Reality For eCommerce Businesses Like we mentioned above, AR allows eCommerce customers to preview products in the real environment and give them an understanding of how they look in actuality. With this point, you will learn an overview of how eCommerce [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) can use augmented reality in their businesses. Read on! ### Virtual Stores & Try On Solutions Many eCommerce brands are building virtual stores to offer shoppers an intuitive and almost real-like shopping experience online. By simply creating a smartphone app, you can offer a virtual shopping experience where your customers can actually see the products just like they would see in an actual store. According to a report, the top reason why 34% of consumers returned goods from Amazon was the wrong product fit, color, and quality. It is true that now every brand can offer a home try-on facility by adding AR ecommerce to their stores. Augmented Reality in eCommerce helps online shoppers to see and analyze what they’re buying and how items will look on them. Virtual try-on solutions allow you to present [your products](https://www.shiprocket.in/blog/products-sell-online-from-home/) in a real environment. For example, the IKEA Place app lets users try and place home decors and furniture in their homes by using their smartphone or tablet. Online eyewear portal Lenskart uses virtual reality to enable its users to try on glasses on realistic 3D models of themselves by clicking a selfie using their webcams. Similarly, online jewellery platform CaratLane’s enabled virtual reality on its mobile application, so buyers can see how their products will look on them. Similarly, the Wanna Kicks by Wannaby is a virtual try-on app for trying sneakers from your smartphone. The users have to download this app and place their feet in front of the phone camera, and select from available sneaker styles to see what shoes would look best on their feet. The top brand Sony Electronics launched the Envision TV AR app that shows how a Sony TV will look on the wall before you buy it. The concept of virtual try-on allows people to see products and try products along with options to change colors, texture, patterns, and to get a 360-degree view of the product and look. In this way, Augmented reality can help eCommerce businesses by making their products more visible, surprising, and memorable. ### Augmented Reality In Social Media Filters eCommerce brands engage with their audience on social media. And, augmented reality has had a profound impact on the way eCommerce brands engage with their audience on social media platforms such as Facebook, Instagram, and Snapchat. For instance, by adding the AR camera feature on your platform you can allow a user to click selfies with facial filters. Brands can also add the filter of how to ‘wear’ a particular cosmetic or sunglasses. The AR-enabled social media filters add value to your [social shopping technique](https://www.shiprocket.in/blog/social-shopping-trends-2020/) when you share it with the circle of audience. When connecting with new people on social media, AR filters help in a big way to reach new target audiences. eCommerce brands can use social media filters to showcase a new product and can encourage people to tag you in their stories when they use the filter. For instance, Snapchat added the animals’ filter to the platform with AR camera effects. Similarly, Snapchat has partnered with Amazon to include AR-enabled visual search through its Apps camera to find a product on the retailer’s site. The makers of Netflix’s original series Stranger Things launched a series of AR/VR lenses on Snapchat to market season two. With AR/VR lenses, users on Snapchat could record videos of themselves walking through different houses when the monsters pop out of the wall. ### AR-Enabled User Manuals With the most widespread use cases for Augmented Reality in eCommerce, the AR user manual is the best way to add convenience to the users. Point your smartphone camera at an electronic device and virtually get its user manual. Augmented Reality user manuals are one of the best examples of how AR is the most suitable technology to transform the business impact. This helps the businesses to meet customer demand for product information related queries. This type of manual clearly explains the product and related instructions in a step-by-step format in the correct sequence of actions based on the particular product. Today, eCommerce brands are becoming a lot smarter and interactive, as they create interactive AR user guides and place them on top of their website. This helps users better understand how their product works. Many other AR user manuals scan the product and let you explore the functions of a product or device easily. ### Final Words For smaller businesses and startups, to grow their market share in the world of AR eCommerce, they’ve to start thinking creatively about the products and solutions they offer. After all, AR is game-changing technology. And it’s changing how eCommerce brands present their products online to customers. In the area of branding, customer experience, and [sales conversion](https://www.shiprocket.in/blog/ecommerce-offers/), AR apps and other solutions are becoming more widespread. Global eCommerce firms are using AR to enhance the customer experience, which is groundbreaking. Luckily for brands and eCommerce service providers, new AR tools and apps are emerging, making it easier for organizations to deliver more engaging experiences right to their audiences. --- ## https://www.shiprocket.in/blog/b2b-ecommerce-marketing/ --- title: B2B Marketing Strategies for eCommerce Success url: https://www.shiprocket.in/blog/b2b-ecommerce-marketing/ description: Explore the latest B2B eCommerce marketing strategies and insights. Best tips for effective target and engaging with B2B buyers, increasing sales, and growing your business online. last_updated: 2023-11-24 source: webpage --- # B2B Marketing Strategies for eCommerce Success Are you a [B2B eCommerce](https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/) seller or planning to start a B2B online business? Then you must be aware that B2B sales are much more competitive and comprehensive than B2C sales. Also, the quantity in the discussion is much greater, and therefore, the way you market your product needs to be well strategized. *[Image: ]* According to a report by [99firms](https://99firms.com/blog/b2b-marketing-statistics/#gref), nearly 50% of B2B companies invest 10% or more of their annual budget in marketing. This implies that B2B marketing is an essential part of any business, and companies invest millions in it to thrive. If you think that applying B2C eCommerce strategies to your B2B initiative will yield the same results, then you might want to dig deeper into the details. Your target market for B2B businesses is different. Along with that, the nature of the company and the duration of the deals is much longer. Hence, your marketing strategies must also be such that you can influence and convince your prospects for an extended period. Since the money spent on B2B eCommerce deals is much higher, prospects look into every aspect of the business before locking in a contract. They will want to analyze everything about your product beforehand, and it must be marketed similarly. Here are a few marketing strategies for your [B2B eCommerce business](https://www.shiprocket.in/blog/b2b-ecommerce-best-practices/) that can help get quality leads and long term conversions. *[Image: ]* ## Inbound Marketing with Powerful Content A lot of research goes behind purchasing any [product](https://www.shiprocket.in/blog/product-page-optimization/) or service for an extended period. Thus, if any company is buying your product for six months or a year, they will want to know everything about that product. Nobody wants to invest their money for a lost cause. The primary way they can do this is by reading about your product. You can take this opportunity by providing your customers with accurate details about your brand through engaging content or can wait for them to find it from other untrustworthy sources. This is where inbound marketing and content marketing comes into play. Detailed content is significant for up to 90% of shoppers and especially for B2B shoppers. [Content marketing](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) includes writing relevant product descriptions for your offerings and creating a website with all the essential information. This optimization will help you provide correct information and rank on search engines to be discovered quickly. Getting ranked higher on search engines is essential for B2B marketing as it helps you stay on top of your game. Inbound marketing can help you do so. Other inbound marketing strategies can include: ### Blogs Blogs are an excellent way to give out information and improve website rankings on Google. Blogs can be useful to generate leads and drive results without a huge investment. They can also help you build your email list and run engaging email marketing campaigns. You can write about the product, its advantages, and mention use cases. This can help you improve brand awareness, as well. ### eBooks eBooks are much more detailed information pieces about your product. They accumulate all different sources and give your buyers a doc that can help them clear all their queries. Even though [eBooks](https://www.shiprocket.in/ebooks/) are long-from content, they will be beneficial for individuals seeking complete information. On the contrary, ebooks won’t perform well in B2C ecommerce as consumers don’t spend a long time researching. ### Whitepapers White papers contain statistics about the industry and ongoing industry trends. You can leverage the power of white papers to interact with your customers and present them with your product’s benefits through hard stats. These can help you improve credibility and make a more substantial mark on your customer’s minds. ## Email Marketing [Email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) was the most used B2B marketing tactic in 2019, used by 84% of marketers (Sagefrog, 2019). It is the best marketing strategy in terms of ROI. Emails are among the most effective ways of communicating with potential buyers and providing them with information right where they will read it. You can use emails to offer your existing customers unique offerings, give recommendations, and land royalty programs. Along with this, it can be used to automate communication with your buyers. For example, you can send back emails, messages about why they haven’t taken action on your product, remind them about abandoned carts, etc. ## Brochures, Demo Videos, and Downloadable Content Want to educate your customers thoroughly about your product? Give them content they can carry with them wherever they go. Provide your customers with the right information in the form of downloadable content like PDFs, product sheets, brochures, etc. This will help them learn more about your product with all the specifications. Along with that, demo videos like a charm for any [eCommerce business](https://www.shiprocket.in/blog/online-electronics-store/). They are engaging, educational, and convey the message in an extremely interactive manner. Prepare demo videos and leave them on your website for customers to return to when they read your eBooks. ## ABM – Account-Based Marketing When you acquire new customers, the next challenge is convincing them to purchase your next purchase with your brand. Therefore, it is essential to redirect your marketing initiatives toward retaining these customers. This is where account-based marketing comes into the picture. This form of marketing involves many optimization activities where you can interact directly with your key accounts. It consists of personalizing the buying experience, analyzing the customers’ feedback, and working on retaining these customers. We all are aware that [acquiring a new customer](https://www.shiprocket.in/blog/customer-acquisition-strategies/) is much more expensive than retaining an existing customer. When you sell a product to any business, there is a hefty negotiation and tweaked to match requirements. Since the product is now suitable for a specific business, you can utilize its personalization initiatives requirements. Customize the product catalog for the existing customer. Create & distribute unique content about their needs so that they are convinced to purchase only from your store when they are up for it next. Continuously analyze the feedback provided by these customers and enhance the requests put across. Eliminate any bottlenecks in the business and improve your selling process. ## Get Reviews & Testimonials Work with existing customers so that they can write [positive reviews](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) about your website and product. These reviews and testimonials have a significant impact on the buyer’s purchase decisions. If your store has positive reviews online, it is quite a validation for someone who is still in the research phase of their social media process. Since B2B commerce involves larger orders and the amount at stake is much higher, buyers must be looking for reliable suppliers who offer an excellent after-sales service, reliable shipping, and product quality. Collect as many positive reviews as possible and highlight them on Google and your website. ## Loyalty Programs Loyalty programs are ideal for B2B commerce marketing. The crux of loyalty programs is ensuring long-term partnerships. As your customers are already on the lookout for a long-term association, a loyalty program will only add to their benefit. Need to be loyalty programs can add to a great lifetime value. However, they are not the same as B2C programs. You will have to closely look at the incentives and decide the purchasing volume for them to move up higher. The amount and deliverables will be more significant, and the payouts will have to match them. You can also build a reseller program and give sellers incentives to grow your brand name and distribution network. ## Relationship Marketing The art of conversation is not extinct in B2B eCommerce. If you want to attract customers and form long-term associations with them, you will have to incorporate some [relationship marketing](https://www.shiprocket.in/blog/relationship-marketing/) into your business. You must put a team in place to attend to your customers’ calls and give them a proper understanding of the product. If required, this team must also be equipped to physically meet the buyer and explain to them the nitty-gritty details of the product and deal. In-person product demos are instrumental in persuading buyers to convince them of purchasing your product. Don’t take this step lightly, as it has a significant influence on your customer’s purchase decision. ## Conclusion Marketing initiatives are equally crucial for B2B eCommerce. If you do not market your product or service correctly, you might lose out on customers and fail to make a mark on new ones. Therefore, apply the strategies to increase convergence and grow your B2B eCommerce business. --- ## https://www.shiprocket.in/blog/shiprocket-smart/ --- title: Introducing Shiprocket Smart - Get Faster Deliveries At Flat Shipping Rates url: https://www.shiprocket.in/blog/shiprocket-smart/ description: eCommerce shipping is one of the most crucial aspects of your business. It can make or break your customer’s final delivery experience. Therefore, elements like faster delivery, lower shipping costs, timely delivery, etc., play a significant role in maintaining and enhancing your customer’s shopping experience. last_updated: 2023-11-24 source: webpage --- # Introducing Shiprocket Smart - Get Faster Deliveries At Flat Shipping Rates eCommerce shipping is one of the most crucial aspects of your business. It can make or break your customer’s final delivery experience. Therefore, elements like faster delivery, lower shipping costs, timely delivery, etc., play a significant role in maintaining and enhancing your customer’s shopping experience. As an eCommerce seller, you are always struggling to find a courier partner with a brilliant track record of delivering orders in an area at the lowest costs. This often leads to a dilemma where you need to choose a successful brand or a [low-cost courier](https://www.shiprocket.in/blog/cheapest-courier-services-ecommerce-shipping-india/). And doing this every day for multiple orders can get exhausting. To eliminate this dilemma from your daily decision-making process, we bring you Shiprocket Smart. A one of its kind data-backed courier allocation solution by Shiprocket that matches you with the best courier for every shipment. Let’s see what Shiprocket Smart is and how it can be a game-changer for your business. ## What is Shiprocket Smart? [Shiprocket Smart](https://www.shiprocket.in/smart/) is a technology-backed courier allocation solution for SMEs designed to decrease courier selection problems and ensure that you pay consistent bills for your orders. For example, if you have to ship an order from Delhi to Haryana, shipping would lie between Rs.50 – Rs.100 depending upon the pickup and delivery pin code. And your delivery will also depend upon the courier partner you select. However, with Shiprocket Smart, you will get a consistent shipping cost for the zone. You can avoid the hassles of choosing a courier partner as we will allocate the most suitable courier partner for each order. Let’s see the benefits Shiprocket Smart offers for your business. ## Benefits of Shiprocket Smart ### Data-Backed Solution Shiprocket Smart is a data-backed intelligent courier allocation platform that matches you with every shipment’s right carrier. It is powered by a machine learning data engine that analyzes several data points to provide you with the most relevant courier partner. ### Flat Rate Shipping With Shiprocket Smart, you get consistent shipping costs according to your zones. You get a standard rate for all couriers in a zone for each service, i.e., [standard or express shipping](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/). This enables you to offer the lowest shipping costs to your customers, and you can save on shipping by a large margin. ### Eliminate Selection Fatigue You can also reduce any selection fatigue as you do not need to choose from various courier companies. Shiprocket offers you the most suitable courier for every shipment based on several delivery SLAs and the lowest freight costs. This way, you do not need to pick between the high brand value carrier or the one with the lowest price. We will make the best choice for you. ### Deliver Orders On Time With Shiprocket Smart, you can deliver orders on time as you will ship with the [best carrier partner](https://www.shiprocket.in/carrier-integrations/) without being concerned about the price. As you optimize costs and pick the most suitable carrier, you will fulfill orders faster and provide your customers with a delightful delivery experience. ### Maximize Business Profits You can fulfill orders and customer expectations by meeting over 90% of your delivery SLAs and saving 2X time in order processing as you move further from courier selection for every single order. This helps you maximize your business profit, so just save time and resources to focus on other facets of your business. ## How Does Shiprocket Smart Work? Shiprocket Smart works in a very similar way to your process of all your Shiprocket orders. The only difference is that you have to choose between standards and [express shipping](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/) rather than selecting from the list of 12-17 courier partners. Here is how Shiprocket Smart works – 1. You add the order you want to ship. 2. Choose between standard and express shipping. 3. Shiprocket allocates a courier partner for your shipment by taking into account several data points and parameters. 4. You ship with the assigned courier partner. 5. Automated tracking notifications are sent to buyers. ## How to Get Started With Shiprocket Smart? 1. Create a new account on [https://app.shiprocket.in/register](https://app.shiprocket.in/register) 2. Recharge your Shiprocket account 3. Next, you would see a pop up for Shiprocket Smart. 4. Select ‘Opt for Shiprocket Smart’ ## Conclusion Now you have a more simplified way to offer consistent shipping costs to your customer and improve your delivery performance with flat rate shipping. Activate your Shiprocket Smart plan today to reap the benefits of successful shipping and systematic [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/). --- ## https://www.shiprocket.in/blog/ecommerce-website-maintenance/ --- title: What is eCommerce Website Maintenance and Why is it Important? url: https://www.shiprocket.in/blog/ecommerce-website-maintenance/ description: So, your new eCommerce site is ready. There are many activities, from coding to design to content undertaken by your web developers to build your website. However, marketing is not enough for creating a web presence if you want to retain new customers. You must make a website maintenance plan a priority for your business. last_updated: 2023-11-02 source: webpage --- # What is eCommerce Website Maintenance and Why is it Important? So, your new [eCommerce site](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) is ready. There are many activities, from coding to design to content undertaken by your web developers to build your website. However, marketing is not enough for creating a web presence if you want to retain new customers. You must make a website maintenance plan a priority for your business. ## What is eCommerce Website Maintenance? Your website is your first impression to those looking for your products and or services. Thus, you need to focus on website maintenance to not only make an excellent first impression but a lasting one. Keeping the websites updated can be a considerable challenge for any business owner. Plus, your customers are happy if the website is updated and has something new to offer. Also, the Google search engine keeps your site on top of the listing and ensures that the [customers](https://www.shiprocket.in/customers/) always get what they want. ## Why is it Important to Maintain Your Website? ### Maintenance of Security Features on your Website Not only your website data, but you’re also responsible for protecting your visitors’ information. Security requirements are the central aspect of website maintenance and are always a priority as even big eCommerce brands are targets for cyber-attacks and data breaches. It is essential to conduct regular scans of your website’s security features to check for any suspicious activity to secure your website. For e-commerce websites, ensure that all of the security patches, [plugins](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/), and themes are regularly updated. Security is the primary reason for website maintenance, so you must ensure that your online eCommerce store is protected from possible security threats. If you need more users on your website, you must keep your e-commerce store secure from hackers that are always searching for ways to try and break into a company’s site. With regular site maintenance, you can identify vulnerabilities that allow you to fix them before they’re found by anyone else. ### Maintenance For a Good User Experience on your Website Slow loading times, broken links, 404 errors on the website make your visitors go elsewhere if they don’t find what they’re looking for. To build trust among customers, you need to maintain a good user experience on your website. Your website is the face of your eCommerce business, so monitor for glitches and invest time into keeping it updated. Focus on improving the [SEO of your website](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) by adding fresh website content, meta tags, blogs, case studies, and testimonials to maintain a good user experience. Similarly, your e-commerce website is bound to slow down with the time when it accumulates more data. Your website needs to be fixed for a fast loading speed that can be done by updating plugins of your website, updating the version of CMS, WordPress maintenance, optimizing website images, and installing cache plugin on your website. Users are likely to abandon a slow loading website and go elsewhere if the pages take too long to load. Ensure that all of your webpages have updated text, images, and content that can be done using Google Analytics to understand both your site and its audience. With analytics, you can track your site’s elements that work well and those that don’t. You can also track visitor behavior on your website and lead generation. ### Maintain a Secure Backup of Your Website Data The backup of your site data is the most crucial part of [eCommerce security](https://www.shiprocket.in/blog/ecommerce-security/) and website maintenance. You will need to have backups of data stored in files or the cloud and restored when needed. A backup helps the web designers to combat against disruption of your website. A backup of data is needed when some of your website’s critical files get corrupted or have some errors that could damage your website and make it extremely hard to fix. For your site maintenance, a backup copy of the latest version of your website data can save you and make your website working again. If you don’t have a backup of data and your website is hacked, you’d need to create it from scratch. Similarly, software updates are ever-changing and require regular updates for programs. Your website maintenance needs to stay on top of software updates to avoid data theft issues. ### Maintenance of Your Store’s Information Website Maintenance involves updating the information present in the eCommerce store. It is related to your product information, price changes, product images, discounts, offers, etc. Keeping up the maintenance of your storefront also ensures a great user experience so that the audience will only get the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) from the latest trends. Maintaining product information on your store helps attract new customers and let customers know what’s newly released. It’s also essential to update what products are in stock, low on stock, or out of stock. Not providing your customers with the updated information disappointments them and pushes them to look for other websites. Not updating product images or descriptions can be seen as false advertising. Your marketing team should inform the customers by sending out emails and through social media updates. Remember, the cost of fixing online issues will be greater than the affordable website maintenance costs. ### In the End Running an [eCommerce website](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/) requires a lot of attention, effort, and time. And website maintenance is an integral part of your website success that can only make your website better and will offer you the opportunity to stand out in the eyes of a shopper. Whichever route you choose for website maintenance, do-it-yourself, or go for a paid service makes your website works better today by adding website maintenance to your list. --- ## https://www.shiprocket.in/blog/ecommerce-branding-strategies/ --- title: eCommerce Branding Strategies for Luxury Brands - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-branding-strategies/ description: eCommerce branding strategy for luxury brands helps control and guide customers’ expectations while developing a long-term relationship with them. Many luxury brands feel powerless around customers, but it is only you who gets to define how you want your brand to be seen and remembered. last_updated: 2023-11-02 source: webpage --- # eCommerce Branding Strategies for Luxury Brands eCommerce branding strategy for luxury brands helps control and guide customers’ expectations while developing a long-term relationship with them. Many luxury brands feel powerless around customers, but it is only you who gets to define how you want your brand to be seen and remembered. For luxury e-commerce brands, things are going well enough in the market, but the competition is also high. New e-commerce brands are launching every day and persistently trying to get a unique identity online. When it comes to [e-commerce branding strategies](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/), companies are leaving no stone unturned. In this scenario, you must build and implement a high-quality branding strategy for your luxury e-commerce business. You can establish a unique identity for your eCommerce brand that sets you apart from your competitors despite potentially having similar products. Your unique brand identity creates a sense of familiarity for your customers. How you build your e-commerce branding strategy online is an ongoing process that helps customers understand what you offer, what you stand for in the market, how you are better than others, and how you make their lives better. ## How Can You Achieve Effective E-Commerce Branding? ### Define Your Brand Define your brand by preparing a list of adjectives that describe your brand’s identity. Try to think in a way as if it were a person. What are your offerings that other shops don’t? What are your strong points? ### Define Your Target Audience Identifying your target audience is the best approach to make it clear to which audience your [product](https://www.shiprocket.in/blog/product-page-optimization/) is directed. Never compete on prices; not everyone is ready for what you are offering. Think about yourself as a luxury car dealer that most people cannot afford to buy, but that in no way makes your brand less valuable. ### Define Your Logo Style Apart from the previous two ideas, decide how you want to portray your brand. How do you want to design your business logo? What values do you want to show through a logo? You can get all of those ideas and create some graphic design for your logo, define your colors, images, message, and your corporate typography. ## How to Build a Successful eCommerce Branding Strategy? We will guide you through the steps of building a successful branding strategy for your luxury eCommerce brand. These strategies have a lot of components to figure out, but it is a simple formula. And, once you have your ideas, you can create your eCommerce branding strategy. Here’s how to build an e-commerce branding strategy from scratch. ### Know About Your Buyers To start with the branding strategies, it is crucial to know who your customer is. All steps of your branding will revolve around your [customers](https://www.shiprocket.in/customers/) who are buying your products. Your customers serve as the base of a successful e-commerce branding strategy. You may use Google Analytics, surveys, and your competition as guides to know about your customers and where they live, their age group, their gender, interests, education, job title, relationship, language, etc. they may have about your product. With this knowledge, you can anticipate their needs and create a clear branding message that resonates with them. By reaching them on the right platforms with the right website design, and the right logo will help you create a successful branding strategy. ### Determine Your Brand Value The global luxury eCommerce market is incredibly crowded, that’s why it is essential to determine your brand positioning in the market. By identifying what you can do better and offer better than any of your competitors, helps you determine your [unique value proposition](https://www.shiprocket.in/blog/unique-selling-proposition/). The benefit of knowing your brand value is that you will come to know what people think about your brand. You can apply some ways to consider how you are different from other brands in your space. The first one is by knowing about your product designs. Are they different from other similar products? Is there any price difference? How do you solve a customer query a little bit differently? These are just a few small ways you may be able to position your brand up for long-term success. ### Maintain Consistency In Everything Now when you have your early base established for branding strategy. You know who your customers are, your competition, brand value and with that angle in mind, you need to maintain consistency in everything. From here on, all of your steps for branding should be consistent, similar, and must complement each other to look equally visible and bright. ### Establish a Vision If you want to create a successful branding strategy, you need to establish a vision. But beyond that, analyze what is the impact of your existing vision that you have? Then analyzes what you are looking to achieve besides profits? Your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) vision will serve as the direction that you set for the future of your company. It will help you make your future business decisions. Consider making your vision statements as similar to some of the biggest eCommerce luxury brands such as Nike’s vision is to create a distinctive and authenticated brand; Amazon’s vision is to become a customer-centric online shopping brand. ### Build Your Mission Once you establish your vision, establishing your company’s mission should be the next step. A mission gives your brand a reason or purpose for existing in the market. What does your brand stand for? What do you want to make your products look like in the future? The mission statement for your brand should bring some inspiration and innovation to every customer in the world. For example, Amazon’s mission is to make online shopping more convenient for customers. And Apple aims to bring the best user experience to its customers through innovative smartphones, gadgets, and accessories. ### A Unique Brand Name Your [brand name](https://www.shiprocket.in/blog/company-name-suggestions/) should not be decided haphazardly. It’s one of the crucial elements of your branding strategy, and you have to go with it forever. To create a unique brand name for your luxury eCommerce brand, you should tell people through logo, social marketing, digital marketing about what your business does. It should give an idea to your customers as to who you are and what you offer. If chosen correctly, it will give you more clients, more conversion rate, and long-term relationship to keep with customers. Understanding your competitors’ will also help you to decide your brand name and stand up against them. ### Final Words The luxury e-commerce brands can benefit from the branding strategies mentioned above. By using the concepts provided here, you can establish your e-commerce branding strategies and take your business to the next level. A [well-crafted strategy](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/) not only connects your brand with customers but it maintains a genuine relationship of buying and selling products. This makes your customers feel involved in something bigger and make an intimate connection with your brand. --- ## https://www.shiprocket.in/blog/ecommerce-website-performance/ --- title: Top 7 Strategies To Optimize Your eCommerce Website Performance - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-website-performance/ description: Here are top 7 strategies to improve your eCommerce website performance for flawless functionality and design. last_updated: 2023-11-29 source: webpage --- # Top 7 Strategies To Optimize Your eCommerce Website Performance It is always in favor of your business growth if your website design is appealing and has flawless functionality. To take advantage of everything an online store has to offer, you need to invest in optimizing your website’s performance. However, website performance optimization covers so many different facets of online performance: page responsiveness, page speed, page navigation, development, and [SEO](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/), which are just a few of the niche components website performance optimization touches. A few seconds lag in page loading time may give you: - **7% traffic drop on the website** - **11% drop in page views** - **16% decrease in customer satisfaction rate** - **74% of users will leave a website if it’s not mobile-friendly** Hence, it’s crucial to make website performance a priority because poor performance may result in poor [customer experiences](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/). ## How to Improve Your Website’s Performance? ### Adding High-Quality Plugins Website performance optimization is crucial for building traffic and to convert on your sales targets. Adding high-quality plugins are the best website optimization tools you can start using today. The plugins improve the website functionality that can have tremendous benefits for your business. But using too many [plugins](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/) on a website are often unnecessary features. Select only high-quality plugins, and avoid adding plugins with complex content scripts, operations, and assets. Although there is no such number for adding plugins to a website, adding up to 10 plugins is a better option than installing one plugin to perform complex tasks. ### Website Speed These days, businesses have become used to fast loading sites. They expect a website to be fast because when a page takes longer to load, it directly affects the customer experience and conversion rate. According to Google researchers, website owners have only 5 seconds to engage users before they think about abandoning the site. The page load time of 100 milliseconds is acceptable on Google’s SERP performance. If your website load speed is greater than 10 seconds, the visitors will start experiencing frustration, and chances are they will leave your website and won’t revisit your website in the future. ### Mobile Responsiveness The purpose of website performance optimization is to improve your site’s loading time. Every business that wants to win in the competitive market has a website with the power of mobile-responsiveness. Did you know that eCommerce mobile sales statistics show that sales are projected to reach [$2.91 trillion in 2020](https://www.statista.com/chart/13139/estimated-worldwide-mobile-e-commerce-sales/). According to the latest report, [nearly seven out of ten](https://www.emarketer.com/content/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates) internet users say they would look for customer reviews on their mobile phones while in-store before buying in a physical store. ### Image Optimization Image optimization is one of the best ways to improve the performance of a website. If you add quality images to a web page, it helps tell your audience stories and increase conversions. It would be difficult to [build a useful eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) without images. Choosing the right file format helps in improving the quality of images. You can select PNG, JPEG, and GIF file formats to produce high-quality images. Similarly, image compression is also a method commonly used to improve image quality. It is generally best to keep a webpage’s total size under 1 or 2 MB. Images make up around 66% of an entire web page’s weight. ### SEO Optimization [SEO strategy](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) is crucial for a site’s success. It’ll ensure your website works exactly as per the search engine guidelines, attracting more traffic and getting more opportunities to convert potential customers. Analyze the website data to check how people are finding your website. Look for web pages that get more traffic and more conversions. Tools like Google Analytics and Google Search Console helps you get a clear picture of user behavior reports, bounce rate, number of sessions, and more. ### Compress Your Web Content Bringing in new visitors to your website requires little effort. Good search engine optimization and marketing usually works. The ultimate factor in attracting new visitors is the fast loading times. Having uncompressed content on your website can also cause your users to experience lengthy page load times. To help solve this issue, here’s what Google recommends: - Minify JavaScript, HTML and CSS - Maintain consistency in CSS and HTML code with consistent casing in lowercase, quoting of HTML tag attributes in the same order, and specify CSS key values in order. ### Audit Your Website Underperforming sites make a visitor immediately assume that the [company](https://www.shiprocket.in/blog/company-name-suggestions/) is incompetent in delivering a great website and so the user experience, resulting in a drop in conversion rate. High-performing websites have three substantial aspects that control the conversion rate and user engagement. Web pages designed as per user mental states and load in 2.4 seconds have a 1.9% conversion rate. Another essential step of improving your website’s performance is to run some website audits to see what aspects of your site need improvement. Here are some tools to audit the performance of a website. - [Lighthouse](https://developers.google.com/web/tools/lighthouse/): a free and open-source tool that will give you a detailed report about what needs improvement. - [Google PageSpeed](https://developers.google.com/speed/pagespeed/insights/): a comprehensive tool for a website audit. It will give your site a ranking out of 100, along with suggestions on how to improve its performance. ## Key Takeaways Now that we’ve covered how to improve your website performance, what happens next? Knowing the basics will give you a running start, so begin by implementing these points. [Build your eCommerce website](https://www.shiprocket.in/features/free-ecommerce-store/) for your audience, but make sure it’s better than your competitors’. Page speed and loading times are the most critical factors of website performance. After all, you want your visitors to access your content with easy navigation. Use these tips outlined above to improve your website’s performance and increase traffic and conversions. --- ## https://www.shiprocket.in/blog/product-updates-december-2020/ --- title: What’s New at Shiprocket – Product Updates from December 2020 url: https://www.shiprocket.in/blog/product-updates-december-2020/ description: At Shiprocket, we are kicking 2021 off with new product releases and UX improvements that you’re really going to appreciate. Let’s jump into what we’ve shipped in December. last_updated: 2023-11-29 source: webpage --- # What’s New at Shiprocket – Product Updates from December 2020 At Shiprocket, we are kicking 2021 off with new product releases and UX improvements that you’re really going to appreciate. Let’s jump into what we’ve shipped in December. ## Start Shipping Product Bundles with Shiprocket Fulfillment ‘Combos’ is a great option if you run online deals on product bundles or [sell](https://www.shiprocket.in/blog/products-sell-online-from-home/) different SKUs in one single pack. This functionality is free and open to all SRF users. Here’s how you can add a combo to your catalog: a) Go to Channels from your left menu and click on All Products b) Here, go to the ‘Combos’ tab and click on ‘Add Products’ *[Image: combo screenshot]* c) Enter your combo name in the search bar d) Next, enter the [SKUs](https://www.shiprocket.in/blog/creating-effective-skus/) you want to add to this combo *[Image: combo screenshot]* e) Click on ‘Next’ to proceed. Review your combo and click on ‘Finish’ to proceed. *[Image: combo screenshot]* ## Shiprocket NDR Manual Calling Feature We have started calling your buyers manually whenever a shipment is marked as undelivered. Buyers can now directly register their response with us on whether they want their order or not. Below are the failed delivery remarks where we call your buyers: - Customer Refused - Wrong address - Consignee Uncontactable - Customer Not Available - Office/Residence Closed - Entry Restricted Area - Customer Asked For Future Delivery - [Cod](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) not ready ## Add Your Customer Care Number to the Shipping Label You can now show your support or any alternate number in your shipping label. It will help your customers reach you directly in case they have any questions regarding their order. You can add this number to both new and existing pickup addresses. Here’s how you do it: Log in to your [Shiprocket account](https://app.shiprocket.in/register) and go to Settings -> Company. Go to pick up addresses -> Add Pickup Address and add your alternate number. *[Image: pickup address screenshot]* For an existing pickup address, click on the edit button to add your alternate number. Note: You have to repeat the process for all new and existing pickup addresses. ## New Capabilities in Your Mobile App ### Escalate your Pickup and Delivery Requests from the App You can now raise a late pickup or delivery complaint directly from your phone. Please follow the instructions below: Go to View [Shipments](https://www.shiprocket.in/shipment-tracking/) and filter out your order. Select your preferred order and click on the Get Help button. *[Image: escalation screenshot]* Next, you’ll see the following options: - [Shipping Charges](https://www.shiprocket.in/shipping-rate-calculator/) - Pickup Escalation - Delivery Delayed Escalation - Click on your preferred option and ‘Escalate’ your complaint. *[Image: escalation screenshot]* ### Add your Package Images Adding package images just got easier! Now, you don’t need to upload the photos of your shipment right away or at the time of order processing. Simply, do it anytime or at any order stage from the View Shipments tab. Steps to be followed: Go to View Shipments and select your order Scroll below to find the Add Images option. Click on it and upload a maximum of 5 photos of your [packaging](https://packaging.shiprocket.in/). *[Image: package images screenshot]* **Pro Tip:** Take pictures from different angles to give us an idea of shipment’s dimensions and shape. It will also help in reducing the weight discrepancy issues. ### Check your COD History and Select Your Preferred Invoice Format We have added a new COD Remittance section to your app. Here you can check your COD details including history, status, and more. We have also added the ability of Invoice format selection to your account settings. *[Image: COD remittance screenshot]* ### Product Category Becomes Optional in the Mobile App We have removed the requirement of adding [product](https://www.shiprocket.in/blog/product-page-optimization/) categories in the mobile app. We hope it will make the whole process faster and smoother. Tip: Adding a category and subcategory to your products can help in reducing weight discrepancies. ## Conclusion More exciting updates are coming! We’ve been working hard to bring you some of our biggest releases and features – Keep a sharp lookout throughout the year, but for now, enjoy our December updates with a hot cup of tea. --- ## https://www.shiprocket.in/blog/site-search-ecommerce-website/ --- title: Site Search: A Vital Component For a Successful Digital Strategy - Shiprocket url: https://www.shiprocket.in/blog/site-search-ecommerce-website/ description: Read how site search is a vital component of a successful digital strategy for eCommerce businesses and startups. last_updated: 2023-11-24 source: webpage --- # Site Search: A Vital Component For a Successful Digital Strategy In this highly competitive business environment, where companies look to edge out their competitors through effective services. [Web design](https://www.shiprocket.in/blog/best-ecommerce-website-templates/) and development also play crucial roles in this regard. There are several elements that you need to consider in regards to good website design, and the user experience should top your list. However, the site search feature is considered more vital than anything else on a website. There is no doubt that site search is one of the most important ways to understand the shopping behaviors of your visitors. Users who type a search phrase are more likely to convert versus a user who browses the site. Site search users are ‘objective focused’ – that is to say they are looking for something specific and are telling you in their own language what they want. If you show them what they are expecting to see they are much more inclined to add the item to their shopping basket. ## Why is it Important to Include a Site Search on your Website? Site Search is becoming more popular than ever. If you choose to forego including a search bar feature on your website, you risk having people leave your website to use an external search engine. In this scenario, your competitors would likely appear in the search results, which could cause you to lose the opportunity. ## Benefits of Installing a ‘Site Search’ Function on your Website ### Boost Conversions Including a search feature on your website makes it easier for visitors to find what they’re looking for, thus creating a [positive user experience](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/). When visitors have a positive experience on your website, they’re more likely to make a purchase. ### Builds Customer Loyalty When visitors have a positive user experience on your website, they’ll be more likely to return. Adding a search bar to your website will allow visitors to find what they’re looking for faster, which will encourage them to return to your website in the future when a need arises. ### Strengthens SEO A positive user experience will lead to more visits to your website. As the number of visits and the amount of time spent on your website increases, search engines like Google will consider your website to be relevant and high-quality, which will help to [improve your ranking](https://www.shiprocket.in/blog/google-trends/) in search results. ### Mobile Users Love Site Search Nothing is worse than complex navigation on a mobile website, and a search function could ease this experience. When people are on their mobile devices, they could be out and on the go, and a search bar will allow them to quickly and directly go to their needed page. Overall, a search function on your website will allow for a smooth, seamless experience for your visitors. Don’t hold your users back from exploring all your site has to offer; add a search bar to your site soon! ## Best Practices for Installing Site Search Function on Your Website ### Place the Search Box in a Visible Location As a rule of thumb, it’s best to place the search feature at the top right-hand side of the page just above the navigation menu for maximum visibility. When the search box can be easily seen, it will speed up a customer’s search process, leading to a more positive user experience. ### Use an Attention-Grabbing Color for Your Search Box Again, you want to make your search feature clearly visible to website visitors, and adding an attention-grabbing color to your search box will help to draw attention towards it. ### Include Your Search Feature in Calls-to-Action Make your website visitors aware that you offer a search feature on your website by working it into calls-to-action. For example, you could use “search for bestsellers” or “search for top-rated products” in your call-to-actions to help visitors narrow down their search on your website. Companies can take the advantage of reaching out to customers worldwide through their online business; hence increase their customer base, which in turn leads to the growth and [expansion of the business](https://www.shiprocket.in/blog/international-e-commerce/). ### Bottom Line All in all, including a search bar feature in your website design, will offer visitors another way to discover content on your website and improve the user experience. If you want to [improve your website’s performance](https://www.shiprocket.in/blog/ecommerce-website-performance/) and earn more conversions, you’ll find that a search bar will allow you to accomplish both objectives. --- ## https://www.shiprocket.in/blog/drayage-shipping/ --- title: The A to Z of Drayage Shipping: Everything You Need to Know url: https://www.shiprocket.in/blog/drayage-shipping/ description: The road to success in the world of eCommerce is filled with challenges. But its taste is equally rewarding. In other words, eCommerce bets your hard work against unprecedented profits, huge returns, and a loyal customer base. However, it is only for those who crack its recipe. last_updated: 2023-11-24 source: webpage --- # The A to Z of Drayage Shipping You Need to Know for Your eCommerce Business The road to success in the world of [eCommerce](https://www.shiprocket.in/blog/start-e-commerce-business-india/) is filled with challenges. But its taste is equally rewarding. In other words, eCommerce bets your hard work against unprecedented profits, huge returns, and a loyal customer base. However, it is only for those who crack its recipe. Easy browsing options, product quality, and attractive prices are ingredients that bring you closer to your recipe for a successful eCommerce business. While different companies choose to juggle between these ingredients by investing in what they deem essential, there is one thing without which they can’t survive. We’re talking about eCommerce shipping, and ignoring it can make or break your business. Today, customers want [faster delivery](https://www.shiprocket.in/blog/optimize-inventory-management/) of the products they order online. Regardless of your liking towards it, as a business, you have no choice but to provide express delivery options if you want to stay competitive in the market. If you look at the eCommerce titans, you’ll find all of them providing fast and cheap delivery solutions to their customers. Nonetheless, it is one of the things that bring their customers back to them. The process of faster shipping has multiple nuances involved. It is also where the concept of drayage kicks into the picture. The road to speedier delivery has to go through drayage shipping for a lot of business niches. Not only is it a smart option for your eCommerce business, but it also makes you the apple of your customer’s eyes. It’s easy, hassle-free, and doesn’t ask for much. Sounds like something you’d like to try? Read on further to find the A to Z of drayage shipping and why it could be one of the best decisions you can make for your business this year. ## What is Drayage Shipping? Tracking the word drayage’s etymology, we come across Dray, which refers to a horse-drawn cart, now a truck or wagon, without any sides. Logically inferring, such a vehicle is used to transport barrels and heavy loads across distances. When combined with its counterpart ‘age,’ Drayage interprets the convenience fee charged for this Dray. In other words, when we talk of drayage, they can mean either of the two things: - Drayage services can refer to a vehicle that helps shipments or cargo containing goods travel across relatively short distances, such as from a port to a [warehouse](https://fulfillment.shiprocket.in/blog/importance-of-warehousing/) and vice versa. - On the other hand, drayage shipping can also refer to the fee charged for these services. While these services are most popular in freight shipping, smaller shipments also reap their benefits. Due to its modern reckoning for smaller loads, drayage shipping is proving to be a massive blessing for eCommerce sellers. Drayage is a part of an overall movement of services in the [logistics industry](https://www.shiprocket.in/blog/logistics-next-goldmine-india/). For example, in freight shipping, drayage services are used for the transportation of goods from the ship to the warehouse. It would mean moving the goods from the delivery vehicle to the trade area like a mall or store for manufacturers and wholesalers. ## Why are Drayage Services Needed? When it comes to drayage, the shipping method has little relevance other than the distance being covered. That’s because these services are not for transporting your goods from one state to another. Alternatively, you can use drayage shipping to move cargo or shipping containers from one point to another, by rail, or even by semi-trucks. The requirement of these services is felt in the following cases: - You need to transport your goods from one place to another in the same city. - You need to get your shipping container from your warehouse to the port for international shipping. - You need to pick up your shipping container from a border or port to your warehouse. Overall, drayage services facilitate uninterrupted and faster [shipping for your goods](https://www.shiprocket.in/). It usually takes a single shift to transport the entire container or complete the drayage process. ## Steps Involved in Drayage Shipping As an eCommerce business, saving time in the logistics process and providing a great customer experience must be fundamental. While drayage can help you achieve that, here’s what you need to know about the steps involved. - The first step is to unloading your primary delivery vehicle and completing any documentation processes such as receiving and signing receipts. - In the second step, the shipping container or the cargo is transported to the merchant’s booth. - Next, the empty boxed and the items that are no longer required are stored in the short term near the tradeshow. - Once the trade show is complete, the unassembled [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) are moved back to the receiving dock. - In the last step, the carrier vehicles are reloaded with the goods and additional boxes while the outbound documentation is completed. While there are various kinds of drayage services, the fundamental process behind all of them involve mounting an empty or full container on a chassis or a flatbed that will be delivered from your door to the port or railyard and vice versa. ## Drayage Services Examples eCommerce businesses must consider drayage as an intermediate process or a subset of their overall [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) process. For example, if you have a shipment that requires multiple means of transport, such as an airplane and a truck, the process between offloading your goods from the aircraft until the truck is loaded on the truck can be understood as drayage. As a result, the examples of drayage services are most common in the following two cases: ### Tradeshow A tradeshow is an event held to bring together different members or merchants of an industry at a common platform, showcase, and have conversations about their products. At a tradeshow, suppliers might have to relocate booths from the loading port to the showroom. Under ordinary circumstances, the suppliers would have to take care of such transportation needs. With drayage services in the picture, the entire scenario gets streamlined, and the storage and movement of materials are taken care of by the trade show owners. ### Shopping Mall However, one of the most critical use cases of drayage shipping comes in the picture of retail stores or malls. As a seller, your shipment might require going to a mall, shop, or a hyperlocal point of delivery. In cases where these target areas are not easily accessible by carriers, the shipment must be taken to a familiar location and distributed accordingly. This is the part of the [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) process where the loads are handled intermediately, often undertaken by drayage services. ## What are the different types of Drayage Services? While you might have got the bigger picture of how drayage services form an essential part of the logistics process, it is also necessary to know its types. Let’s quickly take a look at them: - **Expedited**: As the name suggests, expedited drayage is for time-sensitive [shipments](https://www.shiprocket.in/shipment-tracking/) where you can quickly transport the shipping containers or cargo. - **Inter-Carrier**: Inter-carrier drayage refers to the transportation of goods between multiple transport companies. For example, the intermediate transport taking place from an airplane to a truck. - **Intra-Carrier**: Intra-carrier drayage refers to the transportation of products between two different hubs of the same transport mode. - **Pier**: When drayage services use highways for the transportation of goods, they are called pier drayage. For example, they can be used to transport goods between a rail terminal and a ship. - **Shuttle**: When the storage hub is overcrowded, shuttle drayage is used to move the goods to a temporary storage point. - **Door to Door**: Some large appliances, furniture, etc., require delivery to the customer’s doorstep using a truck. In such cases, the drayage is referred to as [door to door](https://www.shiprocket.in/blog/door-to-door-delivery/). ## Find Your Perfect Drayage Service Provider! Drayage services have a significant impact on the logistics aspect of your business. Make sure when you’re choosing a service provider for the task, they have a fully functional infrastructure in place. Here are a few things that you must take into consideration: - Understand the method of tariff calculation by the service provider - Check whether tracking is available between different points of transport. - Check their end delivery timeline and schedule. - Look whether there are any charges for empty boxes etc. Alternatively, you can also use Shiprocket’s one-stop logistics platform for greater reach, faster delivery, and reliable tracking for your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) products. Have any doubts about drayage shipping, or you’d like to know more about our services? Let us know in the comments section below! --- ## https://www.shiprocket.in/blog/ecommerce-customer-success-strategy/ --- title: 5 Most Important Factors of eCommerce Customer Success Strategy - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-customer-success-strategy/ description: This post talks about the top 5 factors of customer success strategy to implement in your eCommerce business. last_updated: 2023-11-24 source: webpage --- # 5 Most Important Factors of eCommerce Customer Success Strategy [Customer experience strategy](https://www.shiprocket.in/blog/improve-cx-using-order-tracking/) is the foundation of any eCommerce business for achieving business results. It not only increases ROI but also improves your business as a whole. In the context of eCommerce business and online retail stores, it’s essential to understand what eCommerce customer success is and what it can do for your business. Customer success is the driving factor that builds brand image and encourages brand loyalty. It describes how a company interacts with customers through mobile or web. Customer support should be the center of your eCommerce business strategy. According to a survey, 66 percent of the eCommerce industry respondents stated that customer support is an essential factor for them when choosing a brand. Interestingly, by 2020, customer experience has been predicted to be the key brand differentiator. Let’s have a look at the factors for creating an [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) customer success strategy. ## 5 Main Factors of eCommerce Customer Success Strategy For endeavors in the eCommerce business, would you settle for incomplete operating plans? If your answer is no, indeed, you have an opportunity to build a complete success strategy for going forward. E-commerce is undoubtedly one of India’s fastest-growing industries, and it is expected to have 330 million digital buyers by the end of 2020. The e-commerce industry is set to cover a considerable percentage of retail transactions in the coming years. While the industry and famous players are growing, investing in customer success strategy will help the eCommerce brands gain success in the long run. Here’s a winning customer success strategy that will turn your [e-commerce store](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) into a success. ### Personalization Identifying and understanding each customer’s buying patterns and their innate desires is the first step e-commerce stores will need to build a customer success strategy. Personalization is the way to show you, customers, that you understand their desires, and you’ll create a base of long-term, [high-value customer support](https://www.cloudtalk.io/call-center-software). For building a successful eCommerce customer success strategy, customer outreach is an excellent place to start. You should reach out to your targeted customers by using email, ads, banners, or phone calls. You can have one of your customer support team members call the customer that might benefit from a new feature of your product and talk to them about how it will specifically help their business. Or you can send them an email to inform them about a product that might be of interest to your customer. Many eCommerce brands use email, social media communications, and advertisements as well. Segmentation can also help you here, as you can divide your customer list into a handful of segments and customize your newsletter or emails to each group. All these [personalization strategies](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) can help online eCommerce stores create quality customer support that ensures returning sales. ### Multichannel Strategy A [multichannel strategy](https://www.shiprocket.in/blog/multichannel-selling/) helps build rapport with your customers. It includes different promotional social media and distribution channels. To create a successful customer service strategy, you can’t rely on one track only. Your customers are on Facebook, Instagram, WhatsApp. You need to reach your customers for an effective customer success strategy that is often optimized for results. Suppose you think that customers will be impressed by long lists of product features, specs, and product details. Customers don’t care about that. Most customers want a solution to their problem. Most of them don’t care about the details of the product or how it works. They want to know that it will solve their problem and that it’s easy to use. The goal is to take the service to your customers directly — they shouldn’t have to come and ask for it. Give them a more comfortable life by removing the pain of waiting days for a response. When you establish a multi-channel strategy, ensure you let your customers know about the options available to them. But most importantly, you should deliver quality customer service across all your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) channels. ### Proactive Customer Support According to a survey report, 70% of customers expect an eCommerce website should provide a customer support application. Live chatbots on websites offer a quick way to resolve customers’ queries. When customers are having issues with any of your products or services, they’ll need customer support. That’s precisely where proactive customer support is a valuable, eCommerce customer success tactic. Instead of making your customers wait for assistance, reach out before they have a chance. Ask if they’re having any difficulties or troubles in using your [product](https://www.shiprocket.in/blog/product-page-optimization/). That’s what proactive customer support is all about. On the other hand, traditional customer support waits for customers to reach out to their executives and solve a problem. Proactive customer support helps before the problems start. But this outreach support isn’t always about product issues; it’s about giving value support services to your customers. This way, you help your customers take full advantage of your product. You can provide them with helpful resources, product manuals, and so on. Working on proactive customer support is essential for making that [sort of relationship with your customers](https://www.shiprocket.in/blog/customer-retention-strategies/) and plays a crucial role in eCommerce customer success. ### Performance Monitoring This is a common issue in the eCommerce industry. When parts of the eCommerce systems aren’t effectively stitched together, problems can arise when reaching out to your customers. You can perform monitoring regularly by using metrics to judge what isn’t working correctly. For example, the inventory management and order fulfillment process are the most critical aspects of a successful eCommerce business. If there is some issue in the [fulfillment process](https://www.shiprocket.in/fulfillment/) or inventory management, enterprises rely on delivering products. Here, automation platforms help you guard against the issue, and more. Those pieces of order management can be a big help in determining eCommerce customer success. When you monitor your eCommerce operations’ performance, you can make sure to give your customers a helping hand before they get annoyed with your service. That keeps the relationship positive and avoids mismanagement. Leveraging performance metrics checks allow e-commerce players to make their operations error-free and help build a successful customer success strategy. ### Customer Support Software This is an important tactic that you always see in discussions of eCommerce customer success strategy. It can help boost the effectiveness of your [customer](https://www.shiprocket.in/customers/) relationship management. Using good CRM software helps through automation and make informed decisions to increase your ROI. When a customer query is entered on your website, it gets spread across multiple support representatives, which can be frustrating. And may not be adequately answered. Using CRM (customer relationship management) software helps you ease the process through ticketing. It enables you to stay connected to your customers’ queries and streamline the process. Of course, just collecting queries isn’t a viable customer success tactic. You’ll need to provide the right answers to customer queries. This will be easier for small companies, but for big companies putting a CRM system in place for collecting and tracking questions is essential for effective implementation. Not only product queries will come through an online form, you’ll also get feedback and ideas through your support system. Ensure that your customer support system knows where to record customer queries, requests, feedback, and suggestions so you can analyze them and take action. ### In the End A sensible approach to customer success strategy is what’s needed to grow your [eCommerce business](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/). The companies that view customer success strategy as a subset of corporate strategy appear to have drawn substantial value from their efforts. So, proper planning, process, and integrating some of the ideas for customer success is all you need to plan your company’s future. --- ## https://www.shiprocket.in/blog/intelligent-courier-routing/ --- title: What is Intelligent Courier Routing: Its Challenges & Benefits -Shiprocket url: https://www.shiprocket.in/blog/intelligent-courier-routing/ description: This is a guide to learn all about intelligent courier routing, its challenges, and how is it useful for eCommerce businesses. last_updated: 2023-11-24 source: webpage --- # What is Intelligent Courier Routing & How Is It Useful One of the significant challenges with the [courier delivery system](https://www.shiprocket.in/courier-services-near-me/) is getting the parcel delivered from one point to another in the shortest time. When delivering goods from point A to point B, experienced and reliable couriers will do a lot more than merely finding a generic route to the relevant destination. The risks of choosing the incorrect route are potentially late deliveries, custom clearance issues, and more. *[Image: ]* ## What is Intelligent Courier Routing? Intelligent courier routing considers a handful of essential factors when deciding on a shipment route. Typically, courier services might choose a route that has been tried and tested before and choose the most successful route for courier delivery. However, that’s not always the case. With intelligent courier routing, factors like weather conditions, customs, geography, play a major role. It’s all about finding and choosing the optimal route for your shipments. So, intelligent courier companies will consider these factors to find the best possible options for courier routing, and then choose between them. Intelligent routing also ensures that a client selects the [right courier partners](https://www.shiprocket.in/contactless-delivery/) to work with throughout the shipping journey. So, only the most experienced ones are used, which is another critical benefit for eCommerce businesses. Undoubtedly the intelligent courier routing system is proven to be the most efficient and successful way of shipping your goods parcels on time and without involving any risks. Let’s take an example, a courier company that uses intelligent routing might suggest a tailored solution for a specific situation rather than a one-size-fits-all approach. It gives you the option of getting the best possible service to make sure you deliver courier on time without compromising. ## Challenges of Courier Route Planning Do you know that the average driver idling time in India is 16 minutes? And around 22% of courier vehicle crashes due to bad weather. Similarly, 3.8 million gallons of fuel are wasted each day by the delivery vehicles in India. These are some of the challenges of courier routing. These challenges also include poor weather forecasting, driving idling time, traffic delays, and no-entry time windows. These factors must be considered when planning for [courier routing to ensure the fastest](https://www.shiprocket.in/blog/fastest-courier-services-in-india/), safest, and cost-efficient courier delivery. ## Benefits of Intelligent Courier Routing For Businesses *[Image: ]* ### Improve Customer Retention According to a survey, 67% of customers don’t prefer to work with a courier services company if their delivery service is up to an hour delay. So, the role of [timely deliveries](https://www.shiprocket.in/blog/same-day-shipping/) is crucial for improving customer satisfaction rates. Using an advanced intelligence courier routing planner with a GPS tracking feature will help you plan and optimize routes along with the traffic updates, weather forecasting, and other constraints to help your drivers deliver on time. Nearly 95% of businesses in India have implemented route optimization software with GPS tracking for improved punctuality and timely deliveries of goods. This will enhance your customer service and also help you ensure repeat business. ### Save Fuel This is probably the most significant advantage of intelligent courier routing. Choosing shorter and faster routes for courier delivery will reduce travel time and that means less fuel is consumed during the process. A survey report revealed that 89% of delivery vehicles used routing software to save fuel costs. With fuel costs likely to increase in the coming years it is being the most significant expense that you need to maintain for a healthier bottom line. ### Reduce Overtime Expenses If you are paying overtime to drivers without any justification, then you need an advanced intelligence courier route planner to ensure that they claim overtime when they genuinely deserve it. With manual route planning, you can never have an idea of the vehicle’s location nor the actual reasons behind the delayed deliveries. So, you’ll never know if your courier is delayed because of traffic congestion, bad weather, vehicle breakdowns, or extended lunch or tea breaks. Using an intelligence courier routing software allows you to monitor your drivers in real-time and ensure they don’t take extended breaks during work hours. Basically, tracking your drivers in real-time will help them be more productive and genuine. ### Control Vehicle Maintenance Costs More fuel consumption during parcel delivery time results in more fuel costs and vehicle maintenance costs. A report by [Fuel Economy](https://www.fueleconomy.gov/feg/factors.shtml) indicates that car speeding, harsh driving, and frequent braking, can result in lower gas mileage by 15% to 30% on highways and 10% to 40% in the traffic. The unexpected repairs due to vehicle breakdowns can also cost you very high. With intelligent courier routing software, you can have actionable data of your drivers about their on-road habits that can help you determine their bad driving habits and cutting down on fuel, and maintenance costs. ### Reduce the Chances of Vehicle Theft Ensuring timely deliveries and cutting costs are not the only benefits of using a route planner. The intelligent courier route planners also offer geofencing that often goes unnoticed. Geofencing is a powerful technology that creates virtual boundaries around a specific area on a map. Such a feature limits the vehicle’s movement to prevent vehicle theft, and it also triggers an alert when the vehicle enters or exits that particular area in the boundary. So we can say, this feature of geofencing is one of the most important aspects of intelligent courier routing as it helps prevents vehicle theft and reduces the chances of drivers using business vehicles for personal use. ### In the End When shipping goods, you can’t afford to take time-sensitive risks. You should focus on selecting the cheapest and the best option for shipping. If you pick the incorrect route, you’ll find that your shipment could be delayed. Intelligent courier routing can help you make your decision when picking the right courier partner to work with. Shiprocket offers a great platform to eCommerce sellers and also helps them to send their products across India and other countries at any time of the day. [Shiprocket](https://www.shiprocket.in/) has partnered with more than 17+ [courier companies](https://www.shiprocket.in/blog/shiprocket-courier-partners/) that help you ship seamlessly to not just in India but 220+ countries across the globe. --- ## https://www.shiprocket.in/blog/shiprocket-rocketfuel-startup-program/ --- title: Shiprocket Introduces Startup Accelerator Program, RocketFuel, Shortlists 7 D2C Startups for its First Batch url: https://www.shiprocket.in/blog/shiprocket-rocketfuel-startup-program/ description: The Direct to Consumer sector benefitted quite a bit from the COVID-19 pandemic as offline operations went through a case of shutting down temporarily and merchants started to resort to online selling to earn a considerable livelihood. last_updated: 2023-11-02 source: webpage --- # Shiprocket Introduces Startup Accelerator Program, RocketFuel, Shortlists 7 D2C Startups for its First Batch The Direct to Consumer sector benefitted quite a bit from the COVID-19 pandemic as offline operations went through a case of shutting down temporarily and merchants started to resort to online selling to earn a considerable livelihood. Today, opening an eCommerce store to connect with one’s customers has become a prerequisite. Cheap internet and smartphones have made it even easier for people to shop online. Meanwhile, to propel the growth of the D2C sector during these transformational times, Shiprocket’s [startup accelerator](https://www.shiprocket.in/rocketfuel/) initiative, RocketFuel, has selected 7 startups for its first batch. Let’s find out more about this exciting program and how it can help some of the high-potential startups grow for years to come. ## What is RocketFuel – A Glimpse You’re looking at a startup incubator program that has committed to helping startups get empowered with capital-efficient growth opportunities. The focus of this drive will be to provide assistance to startups, not in the form of typical capital, but in the form of mentoring through expert advice, market access and capital through the Shiprocket distribution network. The startup accelerator project’s wide-ranging services will enable these budding startups to navigate their ventures toward unprecedented success. To help these ventures become established direct to consumer brands – here are a few things that will be included in the program – 1. Tailored advice to scale up their startup, where an in-depth analysis of the business-related challenges will be done by a panel of experts (entrepreneurs and investors) 2. Understanding the key building blocks of business with the help of group learning sessions 3. Access to Shiprocket distribution network 4. A showcase of their business models to notable investors Some of the areas that this startup accelerator will touch upon during its comprehensive mentoring are the brand marketing of the business, the product, the chief [business model](https://www.shiprocket.in/blog/low-investment-business-ideas/) and pricing and the go-to-market. The benefit of this variety of deep-dived mentoring is that the startups will be able to tackle with ease the challenges that are usually faced by a business when navigating through a competitive market. ## Which D2C Startups Have Been Shortlisted by RocketFuel? The first batch of this [incubation programme](https://www.shiprocket.in/rocketfuel/) comprises 7 startups that deal in various segments of consumer products, ranging from wearable technology, packaged food, audio accessories to fashion accessories, meal supplements, nutraceuticals and more. These businesses are spanned across the country, located across Delhi, Mumbai, Madurai, Faridabad, Surat and Bangalore. Let’s have a quick look at what kind of startups the incubators and accelerators have shortlisted for extensive mentoring! ### Watchout Wearables Based in Mumbai, this brand sells smart-watches for men and women that help to track fitness at the same time helping them stay elegant. ### LoopAudio Based in Delhi, this venture sells intuitive audio accessories to elevate the listening [experience of its customers](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/). ### Durmeric Based in Madurai (with its registered office in Mumbai), Durmeric sells ayurvedic herbal drops that help to improve the immune system of a person. ### Everpret Based in Bangalore, Everpret sells accessories for women that are a blend of fashionable and functional for their day-to-day use. ### Supply6 Based in Bangalore, this business sells food supplement that enriches the body with key nutrients, all in a single serving. ### BebeBurp Based in Surat, BebeBurp sells handcrafted, organic baby food to sufficiently fuel the dietary needs of babies. ### Georgia Foods (Zerobeli) Based in Faridabad, Zerobeli sells healthy cereals for a wholesome breakfast so that its consumers have a pleasant kickstart to the day. ## A Quick Glance at the Panel of Experts Rockefuel’s [accelerator program](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/) is made up of a panel of experienced entrepreneurs and investors supplying their skills to enable the growth of these above startups. ## Conclusion – The Road Ahead The Shiprocket RocketFuel program is being managed by Applyifi, an online platform that offers investors and entrepreneurs detailed assessment reports for maximised growth. RocketFuel will be shortlisting more high-potential startups and commence with the second batch in the coming months. The primary objective is to enable the growth of the Direct to Consumer segment and startups that come with great future prospects through exhaustive mentoring, sizeable capital and [efficient logistics solutions](https://www.shiprocket.in/blog/3pl-logistics-for-ecommerce-business/). These times are revolutionary and this startup accelerator program’s aim is to make the most of them by helping capable startups scale their ventures from the ground up. With a little help here and a little help there, we’re sure that these startups will have a bright future for years to come. --- ## https://www.shiprocket.in/blog/ecommerce-business-plan/ --- title: The Ultimate eCommerce Business Plan for Startups url: https://www.shiprocket.in/blog/ecommerce-business-plan/ description: Maximize your eCommerce success by crafting a winning business plan. Get expert insights and take your online store to the next level. last_updated: 2023-11-24 source: webpage --- # The Ultimate eCommerce Business Plan for Startups Ask any successful retail startup, and you’re likely to get an answer that the reason behind their success is a well-crafted [eCommerce business plan](https://www.shiprocket.in/blog/ecommerce-business-plan-post-lockdown/). A good business plan for an eCommerce startup should be written from the perspective of the audience. And then, you need to decide on the purpose of the project. As we enter the latter half of 2020, the eCommerce b2b industry events reach a new high, making it more important to examine what opportunities are involved in crafting a new business plan for your eCommerce venture. The end-analysis of your business needs should tell if your plan has any gaps that will need some patching. Whether you are an entrepreneur or a startup company trying to understand how to set up an online eCommerce website, it will be exciting to know that merchants face various challenges when crafting a business plan. This article gives you an idea of drafting your eCommerce business plan following current market trends to attain [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) growth and success. So are you set to sail? Let’s start with the definition of an eCommerce business plan for your startup. ## What is an Ecommerce Business Plan? Creating an eCommerce business plan is one matter while making your brand a lasting impression on thousands of customers and investors is another. The truth is 95% of business plans drafted were usually eliminated in the first run. So, create your eCommerce business plan sample with complete and detailed information and add some verifiable facts of exactly how you intend to operate the proposed business. B2B eCommerce business plans help companies present their ideas and goals to investors. Your business plan works as a roadmap that defines your business goals and where you want to take your business in the future. The best business plans show the projected timelines for growth and financial goals. Creating a business plan requires research about your audience, business operations, budgeting, and more. It clarifies the [marketing tactics](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/), business expenses, investment details, cash flow, sales channels, distribution channels for your enterprise. ## Why Does Your Startup Need a eCommerce Business Plan? A business plan for an eCommerce startup is a methodology of understanding the essential aspects of starting a successful business. It defines the necessary activities for a business and provides a stable foundation for the business plan. It involves many points to put together, but there are four primary reasons you need an eCommerce business plan. ### It Provides You Great Ideas A plan that is concise and clear will probably have a lot of [great business ideas](https://www.shiprocket.in/blog/low-investment-business-ideas/). It will also help you realistically analyze the budget for the costs of your new business. ### Helps in Understanding the Market Before getting to your audience, an essential aspect of an eCommerce business plan is undertaking some market research. It is a big part of your business plan that needs to be analyzed from the customer’s perspective. ### Assess Your Funding It’s imperative to describe your plan’s [business funding ideas](https://www.shiprocket.in/blog/crowdfunding-india/) to assess the new venture’s economic activity and how it helps your proposed business. ### Track Your Competitors Understanding your competition is an essential component of your eCommerce business plan. Whatever the business you are looking to establish, you will always have competitors for your new venture. You’ve identified the four key factors of why you need a business plan; now, roll up your sleeves and enter the structuring part. All successful eCommerce business plans should have an outline of the essential components for the proposed venture. So, let’s get this business plan started. ## Tips for Creating a Business Plan Creating a business plan involves writing many pages with attractive, easy-to-understand, and precise texts. It captures the scope and content of a business; here’s how to write one for your ecommerce store. ### Write an Executive Summary An executive summary describes your business’s objectives in short and will consist of a quick analysis of the plan’s other parts. Some of the points that must be included are: - Purpose of the business. - The information about who is involved in the business. - Date when it started or intend to start. - The points that describe your product or service and its advantages. - Financial summary of your [company](https://www.shiprocket.in/blog/company-name-suggestions/). - How your business has flourished and market opportunity. By writing the executive summary first, you put all the information in one place that summarises the business’s most essential aspects. Basically, with an executive summary, you tell the investor about your business plan and at what stage your company currently is. ### Tell About Your Company When creating your eCommerce business plan, you must describe your business’s mission and what you hope to achieve. You need a list of details that your company provides or services that the company is dealing with. In the company details, you must include: - A short description of the background of your company. - The management team who owns the company and details about their work experiences. - The details about your business operations, including the domain details for the same. - Describe your business type (B2B or B2C). - Describe what you will be offering or selling to whom and at what price. - Write a short description of your branding concepts. - Clarify the main areas of production, sales, marketing, finance, and administration. - You must mention the operating hours of your company. Ensure that you, as a business, solve the investors’ doubts by including details about how you proceed with every aspect of your business. ### List the Services You Provide Your company offers services or products that can easily be named, but what you need to answer your investor is what solutions you are providing? If you can answer that, you’ll be able to take your business to the next level of the market in which you will develop your business. This segment of the [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) plan will provide a detailed view of the service within the company. The significant points you must incorporate are: - A detailed description of the place where you manufacture or source your products. - Analysis of the costs that you will invest in the required resources. - The information about the lifecycle of the products. - Your product pricing strategy. - How products will be manufactured and delivered. - Information about how you will sell in the market direct-to-consumer or through wholesale customers. - Details about your packaging strategy and order assembling. - Describe how you deliver orders into customers’ hands. - Clarify how you will handle returns. You have to make sure that everything related to your services or [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) will be listed in your eCommerce business plan. Once you include this information, it will be easier for your customers and investors to know about your services, products, and offerings. ### Overview of Your Target Market Make sure your eCommerce business plan thoroughly describes your target market and industry type. Explain how your business idea can grow and expand in the range of a particular geographical base and how it can deal with the competitors in the long run to come. This is an essential component of a business plan that should include the following points: - Give a detailed description of your target market, industry type, and audience, along with their demographic, age range, economic status, and personality. - Details of the industry type you deal with in the current situation. - Include a study about the companies that are in your competition. Market analysis will decide whether your business plan is viable or not. Make sure that there are a couple of [analytic tools](https://www.shiprocket.in/blog/ecommerce-analytics-tools/) to find targeted studies and reports. The PEST and SWOT analysis are useful for understanding market growth or decline based on your strengths, weaknesses, opportunities, and threats. The more you know about your target market, audience, and competitors, the better you perform in the market. ### Assessment of Your Finances Creating a financial and funding plan for your business will help you know where you are now and where you’ll be five years from now. It is vital for any new company. If you don’t have the right financial plan, the business could suddenly sink or fail. On the other hand, if you receive unexpected success in the market, your goals may suddenly change. Therefore, you should need an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) plan to assess the financial risks of your business. The following should be considered: - Describe the funds for raw materials and operational machines. - Availability of funds that are present. - Include the details of profits and plans. - The costs of retaining a customer. - The funds for advertising and other promotional activities. - Describe the profits investors can expect. - Steps to be taken in case of a financial crisis. - Analysis of the things or profits you have achieved in the past or intend to accomplish in the future. The financial and funding plan for your eCommerce business describes your budget investments, production costs, projected profits & losses, funding requirements, and more. It is recommended that you take some help from the experts to devise a financial plan as you will present this to your potential investors. ## In the End Business planning is very complex, and we suggest you use the services of a professional eCommerce business plan consultant who can work with you to gather all this required information. Although it may seem like a myriad of data to be presented in a business plan, keep the plan short and straightforward using bullet points, an index, and charts. If you have any questions about writing an [eCommerce business plan](https://www.shiprocket.in/blog/enterprise-shipping/) or have already written one for your online business, please let us know in the comments below. --- ## https://www.shiprocket.in/blog/blockchain-for-ecommerce/ --- title: Blockchain and eCommerce: How Do They Make A Winning Business Strategy? url: https://www.shiprocket.in/blog/blockchain-for-ecommerce/ description: Here is how blockchain in ecommerce helps make a winning strategy for online businesses and streamline various tasks. last_updated: 2023-11-29 source: webpage --- # Blockchain and eCommerce: How Do They Make A Winning Business Strategy? As blockchain started impacting the sectors of the Indian economy, an increasing number of [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) have now started implementing blockchain in finance, real estate, and the most lucrative domain is eCommerce. The eCommerce industry has disrupted the way we shop online, and blockchain technology will disrupt the eCommerce marketplace by establishing a decentralized economy. ## How Blockchain in eCommerce Will Be The Driving Force For Business? Even though the eCommerce industry in India has been ridden with challenges, the industry has also been looking for secure technological support to address the challenges that business faces. Fortunately, [Blockchain technology in eCommerce](https://www.shiprocket.in/blog/ecommerce-blockchain/#:~:text=eCommerce%20Blockchain%20refers%20to%20the%20use%20of%20Blockchain%20technology%20in%20eCommerce.&text=eCommerce%20Blockchain%20ensures%20impeccable%20data,the%20form%20of%20a%20chain.) is ready to become a driving force for businesses. Take a look at how blockchain will impact the future of the eCommerce industry: ### Enhanced Operational Efficiency With Blockchain’s decentralized model, the technology is capable to streamline eCommerce operations and ensuring safe transactions. Smart contracts are the best example of blockchain technology in eCommerce that is used to regulate the services of [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) and payment processing. The technology also facilitates integration with different eCommerce & logistics management solutions and streamlines the overall process as well. As blockchain in eCommerce provides operations efficiency with recorded data, it also ensures transparency across the supply chains. The technology also provides the businesses with complete visuality of the origin and processing of products. Blockchain’s decentralized database ensures full ownership of digital transactions including assets, payment methods, product purchases, product data, reviews, photos, videos, etc. ### Transparency in Payments Despite eCommerce businesses have a vast array of [payment solutions](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) to choose from, most of the payment solutions are not fully perfect. Transparency in payments is another significant advantage of blockchain in eCommerce. Blockchain records every transaction in a shared ledger that is protected and cannot be shared or modified by anyone. This offers high-security to online payment transactions for eCommerce operations. Along with the security, it offers visibility and faster processing speed through the decentralized system. Furthermore, any country or currency does not bound Blockchain. Thus the use of blockchain-based currencies in eCommerce will lower the transaction costs for international eCommerce stores. By leveraging blockchain for eCommerce, the business can improve its workflow, existing payment methods, and operational efficiency. ### Cost-Effectiveness Bitcoin and cryptocurrency are used by most eCommerce sellers to avail of cost-effective digital payment solutions. Since there is no payment process involved in a crypto-transaction, [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) can accept this currency at zero processing fees. Similarly, blockchain in eCommerce supports the decentralization of marketplaces that lower down the costs of digital transactions automatically. This will result in lower prices for the customers and also serves as a cost-effective method for both merchants as well as buyers. ### Data Security Security of consumer data is a top priority for eCommerce firms. This always remains a crucial point to maintain in the industry. Whether decentralized or cloud-enabled, data can easily fall prey to weak encryption. Even the well-encrypted solutions can easily get hacked by modern methods these days. The blockchain in eCommerce provides a way to [combat the risk of data theft](https://www.shiprocket.in/blog/ecommerce-security/) by using a decentralized ecosystem that makes it impossible to hack from a single entry point. Adopting blockchain-based systems in eCommerce will enable businesses to prevent hackers from accessing sensitive customer information and databases. At the same time, the technology ensures that your business complies with the data security regulations. ### Conclusion So this how eCommerce and blockchain make a winning strategy for your business. It also becomes imperative for businesses to embrace this technology for [achieving expansion](https://www.shiprocket.in/blog/international-e-commerce/), the security of customer data, and transparency in operations. In all these cases, this technology serves as the best and effective solution that can reduce your dependence on manual-based systems. --- ## https://www.shiprocket.in/blog/break-even-analysis/ --- title: What Is Break-Even Analysis: Benefits & Calculation - Shiprocket url: https://www.shiprocket.in/blog/break-even-analysis/ description: Break-even analysis is a critical part of a business plan. It is the point where the sales revenue covers the cost of running the business. It is a financial analysis that you can run anytime. But, generally, it is done before introducing a new product or service. It helps in predicting whether your business or product will stay put in the long-run or not. last_updated: 2023-11-24 source: webpage --- # Why Is Break-Even Analysis Important for Your eCommerce Business Break-even analysis is a critical part of a [business plan](https://www.shiprocket.in/blog/ecommerce-business-plan/). It is the point where the sales revenue covers the cost of running the business. It is a financial analysis that you can run anytime. But, generally, it is done before introducing a new product or service. It helps in predicting whether your business or product will stay put in the long-run or not. If you are running a business or planning to start one, you must know how to do a break-even analysis. It is a crucial aspect that will help you make well-informed decisions. ## What Is a Break-Even Analysis? Break-even analysis is a beneficial tool for determining the profitability of a [business](https://www.shiprocket.in/blog/low-investment-business-ideas/), product, or service. Financial calculation helps determine the number of products or services you need to sell to cover the cost of running the business. When a business reaches a break-even, it is neither making profit nor loss but only covering the costs. For example, the break-even analysis can tell you how many laptops you need to sell to cover the cost of running a business or warehouse. Or how many customers you need to serve to cover your office rent. Anything you sell beyond the break-even point will add to profit. To know your break-even analysis, you need to know the difference between fixed and variable costs. - **Fixed Cost**: expenses that occur irrespective of how much you sell - **Variable Cost**: expenses that fluctuate as per sales ## Requirements to Run Break-Even Analysis *[Image: Requirements to Run Break-Even Analysis]* Break-even analysis is built on market research, competitor analysis, and other such projections. To assess the break-even point, first, you need to evaluate four vital metrics: ### Sales Price Sales price per unit is the price that the business charges for its [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). If you are at the product screening stage, the sales price per unit is the price at which you sell the item. However, if you are already running the business, you know the selling price. One of the main reasons for doing break-even analysis is to ensure whether the unit price you have set would be profitable. ### Fixed Cost Also known as an overhead cost, fixed cost is an expense that a business incurs every month. It is considered a fixed cost as you must pay it irrespective you manufacture or sell any [product](https://www.shiprocket.in/blog/product-page-optimization/) or service. This cost is generally the same every month. The common examples of overhead costs are: - Office rent or mortgage - Office supplies - Payroll - Marketing cost - Employee salaries - Insurance payments - Business license fee Add up the total fixed costs for the time you are analyzing. You can also take an extra percentage to account for unforeseen expenses that may change your break-even analysis. ### Variable Cost The variable cost is not the same every month. It is the cost that you pay to produce one item. It is the cost of goods sold. The more products you produce and sell, the higher the variable cost. If you have not yet launched the products, you can use the quotes from potential suppliers and third-party logistics companies to calculate the variable cost. The examples of variable costs are: - Raw materials - [Shipping](https://www.shiprocket.in/encyclopedia/shipping-label/) cost - Taxes - Utilities - Vehicle expenses - Factory overhead - Processing fees ### Contribution Margin Contribution margin tells how much a single item contributes towards the business revenue. It is the difference between the product’s sales price and variable cost. If the contribution margin for a product is low, it does not impact your revenue much. But, later, this may also lead to your business losing money while producing products. ## How to Calculate Break-Even Point? *[Image: break-even analysis]* Let’s suppose your company manufactures [apparels](https://www.shiprocket.in/blog/how-to-ship-apparels-in-india/) and has the following production numbers: - Fixed Cost: Rs. 5,00,000 - Variable Cost per Unit: Rs. 70 - Sales Price per Unit: Rs. 100 As per these figures, the break-even units for your business are: Break-Even Units: Fixed Cost / (Sales Price per Unit – Variable Cost per Unit) = Rs. 500000 / (Rs. 100 – Rs. 70) = 16,667 Units And, The break-even sales are: Break-Even Sales = Unit Sale Price x Break Even Units = 100 x 16667 = Rs. 16,66,700 ## Benefits of Break-Even Analysis *[Image: break-even analysis]* The following are the benefits of break-even analysis for your business: ### Funding Your Business Break-even analysis is a crucial aspect of a business plan. A business plan is very important if you wish to apply for a business loan or want investors to invest in your business. You need to show them your plan and prove your business is viable. Moreover, if the analysis looks good to you, it will boost your confidence to proceed ahead. ### Pricing Your Products Intelligently Finding the break-even point for your business will help you price your products in a better manner. Effective [product](https://www.shiprocket.in/blog/product-development-guide/) pricing is crucial as the entire future of the business (profit) depends on it. Product pricing can make or break your business. It ensures that you pay all your bills (fixed plus variable costs). ### Cover Business Costs When you think of an effective pricing strategy, you also think of the cost of producing the product. As discussed, this cost is variable. You also need to cover fixed costs like rent and insurance. Performing a break-even analysis will help you meet your expenses efficiently. ### Cover Miscellaneous Expenses A small business owner often forgets petty business expenses. But they can add up to become a significant cost. Doing a break-even analysis can help you meet all the financial commitments with ease. ### Set Targets By doing a break-even analysis, you will get an idea about how much you will need to sell to earn profits. This will help you set [sales](https://www.shiprocket.in/blog/how-to-increase-amazon-sales/) goals and revenue targets for your entire team. If you have a clear number in mind, it will be easier to follow the targets. ### Make Informed Decisions It is not viable for the business owner if he takes decisions based on emotions or assumptions. It is important to make decisions based on facts, reports, and calculations. It will be easier to decide whether to start with the idea or not if you have required data with you. ### Limit Financial Burden Doing a break-even analysis will limit the risk by avoiding the business idea that is not viable. It will help you avoid failures and limit the financial strain you may incur due to bad business decisions. You can be realistic with the outcomes of your decisions. ## The Final Words When you start a business or introduce a new product in the market, the risk is natural. You invest your time, energy, and money into the idea without knowing how your potential [customers](https://www.shiprocket.in/customers/) will respond to it. A break-even analysis will help you know about the idea in advance. You will have an idea about how much you need to work to ensure your idea works. You can use the break-even formula to determine what price strategy you must adopt. Or how many product units/services you need to sell to reach the break-even point. You also get better control of your fixed cost and variable cost. Besides, the break-even analysis also helps you keep your business on track within the right time-frame. --- ## https://www.shiprocket.in/blog/advantages-of-multilingual-website/ --- title: Advantages (Benefits) of a Multilingual Website - Shiprocket url: https://www.shiprocket.in/blog/advantages-of-multilingual-website/ description: Do you have an online store? Are you thinking of ways to attract new customers worldwide? If yes, having a multilingual website should be your answer. With 72 percent of consumers across the globe searching for websites in their language, creating a multilingual website should be at the top of your expansion plan. last_updated: 2023-11-02 source: webpage --- # Understanding the Advantages of a Multilingual Website Do you have an [online store](https://www.shiprocket.in/features/free-ecommerce-store/)? Are you thinking of ways to attract new customers worldwide? If yes, having a multilingual website should be your answer. With 72 percent of consumers across the globe searching for websites in their language, creating a multilingual website should be at the top of your expansion plan. According to a survey, consumers who purchase from an online store usually prefer to buy from a site in their native language; people only shopped from websites that helped them make buying decisions easy and translate into various languages. The statistic shows the most spoken languages worldwide is English as there were around 1.27 billion people worldwide who spoke English either natively or as a second language. Even if most people speak English, trust is much higher when purchasing in their native tongue. If that statistic wasn’t enough to spur you into action, check out the top benefits of multilingual websites here. ## Benefits of a Multilingual Website A multilingual website helps people for obtaining information or for buying goods and services in their native language. Research shows that over 56.2% of consumers are willing to pay more if the website’s story is in their native language. For many, making online purchases from a website in a different language requires a significant leap of faith. People tend to feel more comfortable when they can read and comprehend website content in their language, increasing a user’s trust in the website. ### Build Trust When it is about a multilingual website, there are various things that you should consider while designing. Once you have a clear idea about the local language and purchase preferences, you have to work on a multilingual website to adjust to different functionalities. People tend to feel browse on a website and place more trust in [brands](https://www.shiprocket.in/blog/ecommerce-branding-strategies/) that offer information in their language. If they can read and comprehend website content, it dramatically increases users’ confidence in the website. Plus, when you design a multilingual website in their native language, this proves to them you are customer-focused. A website that is appropriately designed also overcomes potential cultural barriers by allowing users to access content in a native language that puts them in a comfort zone due to their ability to navigate and interact with the website. ### Increase Sales According to Statista, e-retail sales during the year surpassed 3.5 trillion U.S. dollars worldwide, and the [e-commerce market](https://www.shiprocket.in/blog/scope-of-ecommerce-in-india/) will grow even further in the future. Adding a new language to your website can increase your sales as having a multilingual website will attract new users from other countries. This is a tremendous opportunity for anyone with an online store and interested in doing business overseas. Once you reach new audiences based in different countries, you can look forward to a boost in sales. As globalization excels and access to internet connection and smartphones are on the rise, imagine how well your online store would do in the overseas market. If you translate your site into a foreign language such as Mandarin for Chinese people, Spanish for your Spanish-speaking audience, you’ll be opening up vast new markets for your product or service. In India, you have different regional languages. You can design a multilingual website supporting various languages such as Bengali, Marathi, Urdu, Tamil, Gujrati, Punjabi, Odia, Malayalam, and you can add more options to your site based on the targeted region. ### Expand Your Reach With a multi-language website, you can expand the reach and approach to a much wider audience. After all, you need not stick to just one target group, and you can address more consumers at a time. If you are currently targeting Hindi and English-speaking prospects, why wouldn’t you double that number by building a multilingual website? Don’t forget that India has over 1.38 billion people who could potentially become your customers. The same goes for other foreign countries such as China, UAE, Japan, Brazil, Russia, the USA, or Germany. Translating your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) website into multiple languages is an excellent way to expand your reach to a global audience. Your goods and services will be reached to more people if you localize content, which will increase the online audience’s size. A multilingual website will enable you to expand your reach to even international markets and reach new target audiences in your own country quickly and effectively. ### Improve SEO Ranking For your online business’s success, you need to work on its ability to rank higher on Google search results. With a multilingual website, your website can significantly influence search engine platforms in other countries. For example, in most countries, search engines such as Yahoo, Bing, Google play a significant role. However, some countries have their own native language search engines, and only with a multi-language website, you can make your space in their local search engines. With a multilingual website and proper [SEO efforts](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/), your website will show up on their search results, gaining you access to a new market, which means business expansion. Having a multilingual website will give you an edge over your competitors because your website features content in more than one language. It will make your site stand out in a crowd and propel visitors more likely to remember your site than your competitors’ websites. ### Beat Competitors The internet is flooded with sorts of online stores trying to make an impression on the target audience. Having a multilingual website might just be the way to beat your competitors. Yes, it can lift your business above other companies. Providing a multilingual website to users helps establish your company before any other brands start associating with your targeted customers. This will be a point of difference that enables you to [gain a place for your brand](https://www.shiprocket.in/blog/about-us-page/) in different markets. It sets you apart from your competition. When understanding your website content in their language, customers from your own country and other countries are more likely to share it with like-minded people will create familiarity with your brand. Plus, a multi-language website adds credibility to your brand. And you can truly become a trusted brand once you add a multilingual function to your website. Similarly, by placing content on your website in the local language, make customers happy and appreciate your understanding of their culture, earning their trust, and beating your competitors. Use the best practices for developing a multilingual website for your eCommerce business to offer the best experience to the users through localized content and the best performance of the website. ### Conclusion There are so many benefits of having a multilingual website for your [eCommerce business](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/). Simultaneously, most large eCommerce companies are indeed using multi-language websites to secure an international foothold. However, having a multilingual website will become an essential part of an internet presence to localize your brand. To get into new markets and do business successfully worldwide, start adding multiple language versions to your website today. Who knows what customers you could be looking to target in the next year? To ensure the effective implementation of localization practices, start utilizing a professional multilingual website for your business. --- ## https://www.shiprocket.in/blog/how-to-start-a-business/ --- title: How to Start a Business: A Step by Step Guide - Shiprocket url: https://www.shiprocket.in/blog/how-to-start-a-business/ description: Starting a business is not an easy task. It requires a lot of hard work and patience to start from the ground and keep going. You want visitors, qualified leads, and revenue. Timing, planning, market, and economic conditions matter a lot when you plan to start a company. Whether you will be able to penetrate the market successfully or not is also a concern. last_updated: 2023-11-02 source: webpage --- # How to Start a Business: A Step by Step Guide Starting a business is not an easy task. It requires a lot of hard work and patience to start from the ground and keep going. You want visitors, qualified leads, and revenue. Timing, planning, market, and economic conditions matter a lot when you plan to start a [company](https://www.shiprocket.in/blog/company-name-suggestions/). Whether you will be able to penetrate the market successfully or not is also a concern. *[Image: how to start a business]* To build and start a business, you need a business plan, research, complete all the legal paperwork, assess your finances, pick partners/investors, and create effective marketing and sales plan. That said, starting and [running a business](https://www.shiprocket.in/blog/low-investment-business-ideas/) may seem like a daunting task. To help you with it, we have listed the vital steps to help you get started. ## How to Start a Business? *[Image: how to start a business]* Starting a business involves various tasks. Brainstorming [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) names. Investments. And so much! The trick here is to have a detailed plan prioritizing everything properly and always staying on the top of everything. Let’s now take a look at the **[steps to start a business](https://www.shiprocket.in/blog/start-e-commerce-business-india/)**. ### Write a Business Plan A business plan is a document that has all the business details. It covers everything – what you will sell, how your business will be structured, your target market, how you plan to sell products and services, your financial projections, what funding you require, which licenses and permits are required, etc. Essentially, a business plan informs you whether your business idea is worth pursuing. It is the best way by which you can look at your business idea holistically and overcome the hurdles in advance that you may face later. Let’s now take a look at how you can write a **[business plan](https://www.shiprocket.in/blog/ecommerce-business-plan/)**: #### What Makes You Different? Think carefully what makes your business idea unique. Suppose you plan to start a fashion brand. Then you need to differentiate yourself from all other brands that offer the same category of clothes. #### Keep It Short Nowadays, business plans are short and concise. While you may wish to include all the market research in the business plan, have every single detail about your [product](https://www.shiprocket.in/blog/product-page-optimization/), and outline what your website may look like, this is actually not helpful in the business plan. #### Change as per Requirement Your business plan is a living document. This means you can update it as and when required. For example, you can update it in a year or two, whenever you start new funding round or achieve a big milestone. ### Legal Requirements to Start a Business *[Image: how to start a business]* Once you are set with a business plan, the next step is to sort the paperwork and legal activities related to starting a business. This includes understanding the legal structure for the business you plan to start, finding the perfect business name, registering it, and getting a business license. Before you register your business, decide what kind of entity your business is. Your business’s legal structure affects everything – how you file your taxes and personal liability if anything goes wrong. - **Sole Proprietorship**: if you register your business as a sole proprietorship, you own the business entirely by yourself, and you will be responsible for all the obligations and debts. Notably, this option can affect your personal credit. - **Partnership**: in a partnership firm, there are two or more business owners. You don’t have to do it alone, and you can find a business partner for yourself who can help you with his skills set. - **Corporation**: if you want a separate personal and company liability, you can consider forming a corporation, like S Corporation, C Corporation, or B Corporation. However, each type of corporation is subject to different guidelines. - **Limited Liability Company**: it is the most common business structure. It has the legal protections of a corporation and allows the tax benefits of a partnership. ### Register a Business Name The next step is to register your **[business name](https://www.shiprocket.in/blog/choose-catchy-shop-name/)** with authority: Naming a business is a complicated task than just making a list and picking the right name. You need to register it with the state government. Here’s how you can register: 1. **Make Sure the Name Is Available**: business names are registered on a state-by-state basis. So, it may be possible a certain name is available in one state but unavailable in another. 2. **Trademark Search**: perform a trademark search of the desired name. It helps you know if any another business has registered or applied for the same trademark. 3. **New Corporations and LLCs**: when you register a business, the business name is automatically registered. 4. **File for a Trademark**: trademark your business name to protect logos, words/phrases, names, and symbols that distinguish your products from others. ### Customer Acquisition Strategy Generating demand for your products and earning customers come before securing funding from an external source. After registering your business and getting all the paperwork in place, now is the time to acquire [customers](https://www.shiprocket.in/customers/). - Market your business and build an online presence - Start selling your products and services - Strategize to keep your customers happy through word-of-mouth referrals, testimonials, etc. ### Market Your Business *[Image: how to start a business]* A new company needs to create interest among the customers for its products and services. - **Narrow Down Target Customers**: you won’t sell anything if you don’t know who your customers are. You need to know who you are selling to. Who will find your products useful? Will they love it? You need to dig into their likes and dislikes. This includes knowing their background, interests, goals, etc., in addition to what they do every day and which social media platforms they use. - **Develop a Brand Identity**: build a strong brand identity. It will describe your business values, vision, and emotions you want to communicate to the buyers. Consistent brand identity will help promote your business and attract new customers. - **Build Online Presence**: now is the time to build the core marketing elements of your business, which includes building a website, creating a blog, email tool, and conversion tool. - **Generate Leads**: generate leads and convert them into business. Attract [customers](https://www.shiprocket.in/customers/), convert them, and generate revenues. ### Sell Products and Keep Customers Happy 1. **Set up Sales Infrastructure**: set up a sales process to avoid painful headaches later. You can start with CRM, where you can track all your customers and prospective customers. 2. **Identify Sales Goals**: figure out what is coming into your business. This will help you meet ends and grow. 3. **Sales Activities**: efficiency is the key to a successful business. Put in place a sales process that works as per your business size. 4. **Retaining Customers**: lastly, retaining customers is as important as getting new customers. You need to take care of your existing customers and offer them excellent customer service to earn their loyalty. Starting a new business is not that easy. But it is not impossible. Whether you want to start a new company or launch a new [product](https://www.shiprocket.in/blog/product-page-optimization/) in the market, the steps discussed above can help you turn your dreams into a reality! --- ## https://www.shiprocket.in/blog/reduce-operation-costs/ --- title: How to Reduce Operating Costs For Your Business - Shiprocket url: https://www.shiprocket.in/blog/reduce-operation-costs/ description: Operating costs are those required for the day-to-day maintenance of your eCommerce business. People in the business industry commonly refer to business operating costs as OPEX or operating expenses. The primary component of eCommerce operating cost is the expenses of goods sold or (COGS). last_updated: 2023-11-24 source: webpage --- # How to Reduce Operations Cost For Your eCommerce Business Operating costs are those required for the day-to-day maintenance of your eCommerce business. People in the business industry commonly refer to business operating costs as OPEX or operating expenses. The primary component of eCommerce operating cost is the expenses of goods sold or (COGS). *[Image: ecommerce operation costs]* The COGS are the costs that are directly related to your business’s goods or services and also include things like: - Employees labor costs, such as payroll - Employee health insurance, and other benefits - Incentives - Sales commissions - Maintenance costs - Depreciation - Loan/Debt payments Knowing how to measure and reduce operating costs is important because it allows you to improve your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) that will have a direct impact on your profitability. ## How to Reduce Operations Costs? *[Image: 3 Ways to Reduce Operations Costs]* A business owner is always looking for ways to cut operating costs and optimize operating profit margins. Here are a few suggestions: To reduce operating costs, [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) can centralize the space necessary for production. By tracking and measuring your business’s operational efficiency, you can reduce and adjust the use of available resources. Set performance metrics that define your goals and offer incentives when those goals are met. ### Lower Financial Expenditures To reduce your business operating costs, it is vital that you look at your financial expenditures that include insurance policies and financial accounts. You can save expenses on insurance by getting it at the most competitive rate. Ask your insurance provider to match the cost with your requirement. Consolidate the insurance policies if possible to ensure you’ve not over-insured or duplicating coverage. Never take on unnecessary debt. Do a thorough analysis of cost-benefits and future [business expansion](https://www.shiprocket.in/blog/international-e-commerce/). Consider the possibility of debt payments on cash flow as it might affect company rating, interest rates, and the ability to borrow in the future. ### Outsourcing Business Functions Identify your business processes that can be outsourced. Businesses looking to reduce operational costs should also consider whether outsourcing functions can save money for them or not. One of the commonly outsourced business functions is marketing, advertising, and communications. There is so much competition in the marketplace and finding a result-driven outsourcing provider can save you spending a lot of money. Outsourcing of business functions is particularly helpful for small-to-medium businesses, which may not have the requirement for a full-time marketing team or advertising resource. You can find outsourcing services at more cost-effective or hourly rates. ### Modernize your Marketing Efforts Of course, you don’t want to pay extra for marketing; however, it can be worthwhile to look at cheaper alternatives. Save money on [marketing efforts](https://www.shiprocket.in/blog/shipping-as-marketing-strategy/) by contacting vendors to let them know you’re looking for marketing services at lower costs. Look outside of traditional vendors. Also, reevaluate your suppliers for marketing efforts. If you rely on several different marketing firms, you may find that you can get services of quality from a vendor that charges less. Regular outsourcing and inquiries may also lead your current vendor to cut prices for marketing services. ### Final Words Reducing operating costs for your eCommerce business is not a one-time job. This requires a lot of effort that never ends. Your best strategy for [running a successful business](https://www.shiprocket.in/blog/ecommerce-business-plan/) is to balancing your operating costs. As you know, small changes to your business can make a huge impact. --- ## https://www.shiprocket.in/blog/types-of-shipping-boxes-used-in-ecommerce/ --- title: Types of Shipping Boxes Used in eCommerce url: https://www.shiprocket.in/blog/types-of-shipping-boxes-used-in-ecommerce/ description: Here is the complete information on the types of shipping boxes to deliver your products and for shipping requirements. last_updated: 2023-11-24 source: webpage --- # Types of Shipping Boxes Used in eCommerce There are lots of eCommerce companies that realize the value of shipping boxes for their [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). The use of shipping boxes is not limited to the local market but also crossing the boundaries for international distribution. These shipping containers or boxes are too useful to offer assurance that all the products are safe while shipping across nations. These boxes are waterproof and long-lasting. *[Image: ]* There are lots of companies providing the best shipping boxes as per the requirements of the clients. However, make sure that you are [buying shipping boxes from a reliable company](https://packaging.shiprocket.in/) as boxes are made out of low quality and may not take up the product load. Uline boxes are most ideal for businesses that tend to move their goods from one place to another at regular intervals. These boxes offer easy and better packaging and protect your interests from any harm during transit. Uline carries the widest variety of shipping boxes, envelopes, and fill materials, making it an excellent choice for ecommerce shipping. ## Types of Shipping Boxes for eCommerce Businesses *[Image: ]* To help you out, we’ve compiled a list of shipping boxes used in eCommerce that includes the packages’ features and details that you should keep in mind when deciding to choose the shipping boxes for your products. Here are the top 7 different types of shipping boxes for ecommerce. ### Corrugated Boxes There is much more about a [corrugated box](https://packaging.shiprocket.in/packaging-products/corrugated-box-6x4x3-in) than one might realize. These prefabricated boxes come in many types; they’re sturdy, can withstand moderate to heavyweight, and provide a little bit of cushioning because of its flat linerboards encasing. These shipping boxes are usually made from corrugated cardboard or paperboard. They are available in a rectangle shape, and sizes vary from small to those that fit a large appliance. Before purchasing corrugated shipping boxes, you should research the actual material used to make the box. These are also known as brown boxes that are eco-friendly because and can be recycled easily for further usage. Moreover, they are safe and easy to handle for the transition of goods and do not have sharp edges. ### Regular Slotted Boxes The regular slotted containers (RSC) are right quality shipping boxes designed to keep strength and durability in mind. This is one of the most [common box styles for shipping applications](https://www.shiprocket.in/blog/how-to-use-the-perfect-box-for-your-shipments/). The design of the RSCs has all flaps of the same length, and two outer flaps for packaging are one-half of the container’s width so that flaps meet at the center of the box. The RSC shipping boxes come in a wide variety of sizes. If you need to transport goods for food & beverage, electronics supplies, books, and retail items, this is a good and economically viable option. If you need an additional layer of protection during the transition of goods, you can place a pad between the box’s two inner flaps. Generally, RSC boxes are designed to have a single wall for protection, and the packages are also available in double-wall or triple wall protection. ### Full Overlap Boxes This type of shipping box features flaps that have the same length to cover the box’s entire opening. The design of the flaps provides extra strength to the shipping container. But its outer flaps overlap each other when the package is closed. This box-style has extra thickness for the protection of goods and provides additional cushioning at the bottom surface. You can also print some beautiful images or designs on the box. For example, you can print the product image for a better presentation. A full overlap box is generally used to [ship fragile items](https://www.shiprocket.in/blog/packaging-and-shipping-fragile-items/) and bulky items and is ideal to choose from for longer shipping trips. The main difference between RSC and FOL boxes is the maximally secured opening. This is why full overlap boxes are more comfortable to use than the standard packages and are less likely to be disfigured while being opened. ### Roll End Lock Front Boxes The Roll End Lock Front or RELF box generally has small round flaps that provide the lid with a locking mechanism that smoothly tuck into the main body’s front. The front flaps prevent the top’s unexpected opening and enhance product protection throughout the shipping process. RELF boxes are durable and secure, but it is also a better choice for bulk shipping of cosmetic products and food products and can also be used for heavier products. The RELF custom shipping boxes can be designed with logos in any color to showcase your brand or [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). The box offers the most secure closing without using any tape or a sticker. While transported in different places and different positions, the box will likely stay shut. This makes it ideal for eCommerce shipping and does not require any additional packaging other than the box itself. ### Roll End Tuck Top Boxes The Roll End Tuck Top or RETT boxes have a simple open and close mechanism with a simple tuck to the inside of the box. This shipping box style has a lid connected to the front panel with a locking flap that goes in between two side panels. The RETT box uses a minimal amount of material, making it a cost-saving choice for [eCommerce companies](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). However, unlike the REFT that provides the locking flaps, the RETT requires additional tape to seal the box. It is also known as a traditional mailer box that keeps the products safe from dust and other particles during shipping. You can also customize the box design from top to bottom to give your products a perfect presentation. This box style is ideal for delivering pizza, pastry packaging, as it provides a protective layer from all sides with its “dust flaps,” but the locking mechanism is less secure than the Roll End Lock Front boxes. ### Chipboard Boxes As the Indian eCommerce industry is at an all-time high, we know there will be a massive demand for reliable and eco-friendly packaging in the coming year. As a business owner, most of you’re reevaluating your strategy to ensure you choose the right shipping boxes while respecting your budget. The Chipboard shipping box is a cost-effective solution for [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) and an excellent choice for delivering pharmaceuticals, food packaging, gifts, cosmetics, and shelf storage. This is a low-cost, reliable, and eco-friendly option than corrugated cardboard boxes. Chipboard shipping boxes can be substantially thinner and due to their light-weight design, shipping a chipboard box is much more user-friendly. You can also expect these boxes to be recycled and use them over again. ### Auto Bottom Lock Boxes If you’re searching for custom boxes with variants of the bottom, then an auto bottom lock box is your best bet. It has pre-glued bottom flaps that need not be tucked in manually and easily locked by hand without using tape or glue. It is much convenient to use for packaging delicate and fragile items in the most innovative way. The glued base of the auto bottom lock boxes allows it to support the [shipping](https://www.shiprocket.in/) of heavy products. You can also go for any printing that you want on the box. It’s easy to set-up and requires minimal time for assembling, so you can easily pack up valuable products. These boxes are considered highly efficient yet one of the cost-effective ways to deliver products. ## Conclusion When searching for shipping boxes, you need to do a lot of research online and place your order. Some websites would have images of the shipping boxes along with specifications and built quality. You can look at the options, make your choice, and place your order in no time. Finding the [right type of shipping box](https://www.shiprocket.in/blog/shiprocket-packaging/) for your eCommerce business also depends on your budget and preferences. If you are shipping thousands of packages in a week or so, you can go for corrugated boxes for heavy to moderate items. If you are looking for cheaper options, you can choose auto bottom lock shipping boxes for fragile packaging items, food packaging & delicate items. So this is information on all kinds of shipping boxes for eCommerce and sees which box is best for your business. --- ## https://www.shiprocket.in/blog/what-is-dropshipping/ --- title: What is Dropshipping? Benefits and Disadvantages - Shiprocket url: https://www.shiprocket.in/blog/what-is-dropshipping/ description: Most people who are looking for an online business opportunity come across Dropshipping business model as an option. It is a modern online business model that requires minimal investment. last_updated: 2023-11-24 source: webpage --- # What is Dropshipping Business? Everything you Need to Know Most people who are looking for an online business opportunity come across Dropshipping business model as an option. It is a modern online business model that requires minimal investment. **[Dropshipping](https://www.shiprocket.in/blog/amazon-dropshipping/)** began gaining popularity as an eCommerce business model back in 2006 when AliExpress gained popularity in the United States. But only a handful of entrepreneurs know about the Dropshipping model. *[Image: what is Dropshipping]* Till now, not all retailers are aware of this highly lucrative business model. In this blog, we shall discuss what Dropshipping is, its benefits, and disadvantages. ## What is Dropshipping? A type of retail fulfillment method, Dropshipping means selling products without storing them in a warehouse. In this method, the retailer doesn’t store products. He purchases the products from a third-party supplier only when he receives an order or a purchase is made. The products are shipped directly to the buyers—this way, the retailer does not have to handle any inventory. In a Dropshipping [business](https://www.shiprocket.in/blog/low-investment-business-ideas/), the retailer is not required to fulfill inventory or orders in any way. The supplier takes care of everything. Dropshipping is a great option as it doesn’t require much investment like traditional retail business models. There is no need to pay rent for the store and overhead and arrange a warehouse to stock products. All you need is to open an online store and tie with suppliers who have the products you want to sell. In this model, you are a middleman while the merchant is responsible for processing orders. It is a simple yet rewarding business model. This business model requires less money to get started. There are many advantages and disadvantages of Dropshipping. And you must weigh them before you decide to start your own Dropshipping business. ## How Does Dropshipping Work? *[Image: what is Dropshipping]* The process of Dropshipping is very simple. It includes the following steps: - The retailer uploads the products he wants to sell on his website. - Customers visit the website, go through the products, and place an order. - The retailer receives the order details and forwards the same and customer details to the supplier. - The third-party supplier then packs the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and ships it with the online store’s label and branding. This is an attractive business model that eliminates the warehousing cost. With Dropshipping, you don’t need to purchase inventory but just redirect the orders to the third-party supplier. Also, there is no need to have a physical business location. ## Benefits of Dropshipping *[Image: what is Dropshipping]* Dropshipping is an excellent business model for individuals who wish to start something new. Here are the benefits of opting for a Dropshipping business model: ### Less Capital Required This is probably the biggest benefit of Dropshipping. It is possible to launch an [online store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) without investing in a physical store and inventory. Traditionally, retailers have to spend a heavy amount on purchasing inventory. However, there is no need to invest in purchasing products with the Dropshipping model unless you have already made a sale. With insignificant inventory investment, it is possible to launch a successful online business with very little investment. Also, since there is no investment in buying inventory, like in a traditional business, there is a lesser risk. ### Easy to Test Business Model **[Dropshipping](https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/)** is a useful eCommerce business model to test the waters before launching a physical store. You can test the customer’s likes and dislikes by adding additional products, e.g., fashion accessories or a unique item. Essentially, Dropshipping is selling products without investing in and storing a large amount of stock. ### Easy to Start Running an online Dropshipping business is comparatively easier since there is no need to directly deal with physical products. You can avoid the following: - Managing a warehouse - Paying for storage space in a warehouse - Tracking inventory and managing inventory level - Packaging and shipping products - Handling returns ### Low Overhead Cost The overhead cost is low since there is no need to invest in purchasing inventory and managing a warehouse. In fact, many people run Dropshipping store as a **[home-based business](https://www.shiprocket.in/blog/profitable-home-business-ideas/)** with just a laptop, internet connection, and a few recurring expenses. As your business will grow, your cost is likely to increase. However, it will always be low compared to a traditional retail setup. ### Flexible As said above, a Dropshipping business can be run from your home or anywhere with just a laptop and an active internet connection. You just need to communicate with your suppliers and customers and conveniently run your business. ### Wide Range of Products Since you don’t have any pre-purchased inventory to sell, you can offer a wide array of products to your customers. As soon as your supplier stocks a new [product,](https://www.shiprocket.in/blog/product-page-optimization/) you can list it for sale on your website too. ### Easy to Grow In a traditional retail setup, you will also have to work double if you receive double orders. However, in a Dropshipping model, the heavy work related to processing orders is done by the third-party supplier. This will help you grow and expand your business without taking any additional pain. However, bear in mind that the increase in sales will surely bring you additional work in terms of customer support. ## Disadvantages of Dropshipping *[Image: what is Dropshipping]* All the advantages we have discussed make [Dropshipping](https://www.shiprocket.in/blog/amazon-dropshipping/) a lucrative business model. However, before you make up your mind, take a look at the disadvantages as well to make a well-informed decision. ### Shipping Complexities If you tie with different third-party suppliers, they all are associated with different courier partners. This will increase the shipping costs, and it will be difficult for you to keep track of your orders. Suppose a customer places an order for two items, and the items are available with separate suppliers. You will incur different shipping costs, and you will have to track both the orders separately. ### Inventory Issues Since you don’t stock your products, you cannot track the products’ incoming and outgoing. Thus, you don’t know which products are out of stock. But when you source products from multiple warehouses and suppliers, their inventory can change anytime. ### Low Margins One of the biggest disadvantages of Dropshipping is it is highly competitive, and it offers low margins. Since it is very easy to start an eCommerce Dropshipping business and has a low overhead cost, it is the most preferred online business option. Also, since the investment is low, the retailers can run a business at very low margins. However, you can make a difference by making a high-quality website and [offering excellent customer service](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/). ### Supplier Errors Your customers can blame you for something that is not your fault. However, you still will have to accept the mistake. Since suppliers fulfill the orders for you, they may commit some mistakes, and you will have to bear those mistakes and apologize for the same. Also, low-quality products, mismatched products, and botched shipments can damage your reputation in the market. ## The Final Say In the end, we can conclude that **[Dropshipping](https://www.shiprocket.in/blog/dropshipping-in-india/)** is not the perfect business model, yet it is a stress-free way to start and run a business. But like every other business, it requires hard work. This business model has some advantages as well as disadvantages. But, with some planning and consideration, you can resolve all the hurdles and take your business to new heights. --- ## https://www.shiprocket.in/blog/iso-certification-for-ecommerce/ --- title: What Is an ISO Certification & How Does It Help Your Business? url: https://www.shiprocket.in/blog/iso-certification-for-ecommerce/ description: Maximizing your reach to customers and scaling it to new heights is one of any small business’s fundamental goals. To accomplish these goals, you might want to bid on any corporate projects that come your way. last_updated: 2023-11-02 source: webpage --- # What is an ISO Certification and how can it add value to your eCommerce store? Maximizing your reach to customers and scaling it to new heights is one of any small business’s fundamental goals. To accomplish these goals, you might want to bid on any corporate projects that come your way. These projects might be released by a larger pool of organizations or the government themselves. While there would be others like you, who are bidding on the project, the host organization might need to set some minimum quality standards or criteria for shortlisting [small businesses](https://www.shiprocket.in/blog/ecommerce-benefits-small-business-entrepreneurs/). One of the essential criteria out of these can be a quality certification for your organization. This is precisely where the ISO certification comes into the picture. While there are various kinds of ISO certifications depending upon the product, business, etc., they are usually proof of acceptable international standards. ISO certification can help a business in several ways. If you’re wondering whether it applies to your business or the ways it can add value to your organization, you’re at the right place. We’ve gone ahead and researched all the information about ISO you need to have for your small business. Let’s take a look at these below- ## What is the ISO Certification? The [International Organization for Standardization](https://www.iso.org/certification.html) or ISO is an international independent and non-governmental body that lays down a set of rules and guidelines to ensure the quality, safety, efficiency, and performance of products and systems. When competing in a global marketplace, it is essential that checks and balances need to be in place. If these aren’t maintained in an organization, the chances are that the consistency and quality are impacted across industries. To avoid such scenarios and maintain the industry standards across nations, some international standards are maintained that help keep sectors and organizations on the level playing field. One such set of global standards is the ISO. ISO certifies that any particular organization, management system, manufacturing process, or documentation method has fulfilled all standard quality assurance requirements. The motto of ISO standards is to ensure consistency. Be it energy management, social responsibility, medical equipment, ISO standards are applicable in several industries. Each ISO certification has a separate set of criteria and is classified numerically. For example, one of the most common ISO certifications is ISO 9001. You might come across organizations that highlight their certifications in the format ISO 9001:2008. Let’s take a look at what these three things imply in the certification format: - **ISO**: It signifies the international body that is in charge of all ISO certifications. - **9001**: This is the number appearing after ISO. It helps in classifying the standard. The 9000 family of ISO standards refers to quality management. 9001 is one of the best quality standards of the ISO and has many management principles. - **2008**: The last number in the series represents the version of the ISO standard is maintained. For example, 2008 means that an organization is following the ISO 9001 version launched in 2008. More than 22000 different ISO certifications are used as a standard for [product](https://www.shiprocket.in/blog/product-page-optimization/) services and processes worldwide. ## How Does it Help Your Business? ISO certifications can help your business in several ways. Not only is it a standard of quality assurance, but it also encompasses factors that can have a direct impact on your customers. Let’s discuss some of the ways by which ISO certifications help your business: ### Customer Satisfaction When it comes to customer satisfaction, [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) put in their best efforts and sometimes even travel the extra mile. This is also because the competition is more than fierce in today’s world, and the customers are rational. Customers today are far more aware of the market than they were a few years ago. Therefore, if they find a brand following international rules and regulations, they will naturally opt for them while purchasing goods and services. As a result, even though your business might be doing everything right, the lack of an ISO certificate can make you lose your customers. ### Process Improvements When it comes to several processes within an organization, standardization is the best way to improve them. By looking at the industry standards laid by ISO, you can keep a check of your organization’s processes and take measures to improve them. ### Product Improvement There are different ISO certifications available for [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). Taking a look at the guidelines mentioned in them would help you compare your product with the international standards. In case your products are not up to the standards, improve them on different parameters mentioned in the ISO certification. ### Operational Efficiency The international guidelines are formed to enable a seamless operation across all industries. Once you opt for certification, not only does it improve your processes but also your organizational procedures. With a seamless operation, your business and employees can be more productive and yield better results. ### Internal Auditing Internal auditing is mandatory for the growth of your organization. It helps you keep your processes up to date and maintain standards for all of them. ISO certification helps in quality assurance, something you can look up to during your internal audit. ### Risk Management Risk Management is yet another crucial aspect of an organization. It helps your business stay afloat even amidst a crisis. With an ISO certification, you can minimize your business losses due to compliance with a useful set of guidelines already accepted across industries. ### Training and Competence ISO can help you stay competitive in the market and train your employees with international standards. This means you will be at a level with all big players in the industry and have an opportunity to mark [your customers](https://www.shiprocket.in/blog/customer-persona/) with better-skilled staff and a more significant competitive edge. ### Brand and Reputation An ISO certification directly impacts the brand value of your organization. On the one hand, it makes your brand come across as more reliable and trustworthy. While on the other projects, your products are qualitatively valuable. These factors are responsible for building a brand reputation in the market. ## Add Value to Your Store with ISO The importance of an ISO certification cannot be ruled out for business. It keeps a qualitative check on several processes responsible for driving business and building a brand’s reliable reputation. ISO certifications can also boost customer relationships and facilitate more business opportunities in the global competitive market. --- ## https://www.shiprocket.in/blog/flash-sale/ --- title: Flash Sale: A Closer Look at the Phenomenon - Shiprocket url: https://www.shiprocket.in/blog/flash-sale/ description: We’ve all been there, fascinated by the magic of flash sales. The rush to complete a purchase within a given period gets on all of our nerves. Why? Because nobody wants to lose out on purchasing their favorite product at a fantastic price. last_updated: 2023-11-02 source: webpage --- # Flash Sale: A Closer Look at the Phenomenon and How You Can Benefit From It We’ve all been there, fascinated by the magic of flash sales. The rush to complete a purchase within a given period gets on all of our nerves. Why? Because nobody wants to lose out on purchasing their favorite product at a fantastic price. Flash sales are truly remarkable in a lot of ways. They come flying into your inbox, and then you are left with no choice but to click on them, because again, ‘Only 30 mins left to purchase your favorite product X at 50% discount!’ A popular [marketing strategy](https://www.shiprocket.in/blog/shipping-as-marketing-strategy/), flash sales, is used by eCommerce businesses to gain customer traction and boost sales by a significant number. They compel even the most distant customer to purchase on your website. Even though they seem fascinating, there is more to what meets the eye to flash sales. Creating a successful flash sale for your customer involves understanding the details around it, but most of all, understanding your customer. The businesses who take note of these factors can create a successful campaign, while those who don’t miss out on taking advantage of flash sales benefit. But, don’t worry, we’ve got everything covered for you! Read on more to find out everything about flash sales. ## What are Flash Sales? Flash sales are one of the most popular marketing tactics used by businesses to drive [eCommerce sales](https://www.shiprocket.in/blog/ecommerce-bundle-marketing/). They help generate sales in a brief duration by creating a feeling of missing out on the customers. Flash sales are offered for a short period to the customers, and the products are usually limited in quantity. Therefore, the products are generally sold at high discounts and generate a sense of impulse buying in the customer. Since the value is time capped, there is not much for you to lose in a flash sale. While some eCommerce businesses leverage flash sales as promotional campaigns once in a while, others have their entire business strategy based around flash sales. Either way, if you know the process behind unprecedented profits from flash sales, you can ace it for your business. ## 5 Ways Your Business can benefit from Flash Sales ### Write a Provocative Copy for your Flash Sale One of the most fundamental things that you must do to derive profits from flash sales is to write a copy that compels the user to go ahead and make a purchase. Try to create a sense of urgency with your words and how the customers would be missing out on a valuable product if they didn’t purchase it. Make sure that the numbers in your copy are convincing. Be it the discount you’re offering to your customers or the time frame, make sure they fulfill the purpose. For example, if you write a copy that says ‘10% discount for the next few hours!’, chances are you’ll fail to draw your customers’ attention. Instead, write something like, ‘2 hours left to avail $10 off on product X.’ ### Personalize a Flash Sale You have to understand that not every customer might be interested in your discount, no matter how big it is. And that’s because it is not on the products they’d like to buy. This is where [personalization](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) kicks in. Understand which segments of your customers are eyeing which products. Maybe some customers abandoned their cart in your store, or others just take a look at it now and then. Target these customers with flash sales on the products of their choice. This way, you will be able to make the most of your lost customers and at the same time earn profits without much ado. ### Display a Timer Displaying a timer on your flash sale can significantly impact creating an impulse in the buyer. When the clock is ticking, people have a fear that they are missing out on something. This draws them to make a purchase quickly in your store. Whether you’re sending an email campaign or announcing a flash sale on your website, make sure you have a timer in place. ### Highlight Your Top Selling Products Another great way to make the most of your flash sales is to highlight that [some of your products](https://www.shiprocket.in/blog/ship-products-from-home-india/) are fast selling. One way to do this is to add a ‘back in stock’ section and offer discounts on these products. When customers see that these products have been added again to your store, they get an impression that they are highly in demand. This ultimately makes them purchase such products due to FOMO. Alternatively, you can also include products with a ‘last chance’ tag. Such a label implies that products will be soon out of discounts if not purchased within a flash sale period. ### Create a Permanent Flash Sale Page Why not create a permanent landing page on your website where you regularly add products for flash sales? This way, you can always have customers returning to your website to check what’s new on the flash sale section. Alternatively, you can also host flash sale events on your website and share the page’s link with [your customers](https://www.shiprocket.in/customers/) through different mediums. ## Conclusion Flash sales can be a fantastic way to make money. However, you have to ensure that you focus on the customer experience by fulfilling the order on time. There is nothing that destroys the customer experience more than a delayed or damaged product. Choose the right logistics provider like Shiprocket and deliver an adventure with your products. --- ## https://www.shiprocket.in/blog/what-is-a-podcast/ --- title: What is a Podcast & How to Start it for your Blog? url: https://www.shiprocket.in/blog/what-is-a-podcast/ description: Podcasts help the business to develop a connection with the listeners. They hear what you speak, which helps build a relationship with them which written words can’t. Besides, offering different ways of consuming content and engaging your audience is not at all a bad thing. last_updated: 2023-11-24 source: webpage --- # What is a Podcast & How to Start it for your Blog? **Podcasts** help the business to develop a connection with the listeners. They hear what you speak, which helps build a relationship with them which written words can’t. Besides, offering different ways of consuming content and engaging your audience is not at all a bad thing. Podcasting is a serious business, and it gathers significant traffic. The number of users listening to a podcast is increasing day by day. Supplementing the regular written content (blog or article) with an audio podcast is a smart idea that can help you get more traffic to your website. *[Image: What is a Podcast]* Podcasting helps build a reputation among the customers and drive traffic to the online store by asking the listeners to visit the website at the end of the episode. However, many users find setting up a podcast a confusing process, and hence, they are unable to get benefits from the podcasts for their [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). To make things easier for them, we will discuss what a podcast is, the different types of podcasts, and how you can set it up for your blog. ## What Is a Podcast? *[Image: What is a Podcast]* A podcast is a form of audio broadcasting of the content on the web. The audience can listen to the podcasts while commuting to the office, jogging, or working. Basically, a podcast is a content medium that doesn’t require your audiences’ attention like a blog or a video. Podcasting these days is very high in demand, and its listenership is increasing every year. A **podcast** is a recorded audio discussion on a topic, like travel or business. Although majorly found on iTunes and Spotify, many websites are also hosting them nowadays. There is no need for a lot of money or technical knowledge to start and run a podcast. ## Different Types of Podcasts *[Image: What is a Podcast]* The following are different types of podcasts: ### Interview Podcast An interview podcast includes a host who interviews a guest in each episode of the podcast. The host first briefly introduces the guest and then asks the guests a few questions. The guest shares his expertise and experience. The host just has to start the conversation, and the guest does most of the talking. This is a popular format, and so, most of the podcasts struggle to stand out. However, the interview podcasts help gather a new audience, especially the fan base of the guest. ### Solo Podcast It is also a common type of podcast. This type is mostly used by people who have a kind of expertise and wish to share it with others. This podcast doesn’t have much fanfare. This format is simple, and the host simply talks into a microphone. When starting this podcast, you need to decide how long you want to make each episode. Most podcasters create an episode of 30-45 minutes. You can write a few pointers or a script for each episode. ### Conversational Podcast This is also a common format for the podcast. This format involves two people having a straightforward conversation. In an interview podcast, there is one host and a guest. However, in a conversational podcast, both are hosts. In this format, both the hosts have a different role to play. They have a different conversation. While one reports the news, the other provides commentary or comedy. While one shares the experience, the other teaches lessons. ### Panel Podcast A panel podcast is like an interview podcast only, but it involves more than one guest. Each episode of the podcast has a group of guests. Each episode can be on different topics with each guest sharing their own experience and expertise. The guest panel does most of the talking, and there’s no pressure on the host. ### Non-Fictional Story Telling Podcast Non-fictional story podcasts talk about the real-life event. You can talk about a series of murders, your trip to Mount Everest, or about a historical event. You can go for one story per episode. This is an excellent format and listeners from around the world like to learn about different experiences. You can share new opportunities, ideas, and concepts with the listeners. ## How to Add Podcast to Your Blog? *[Image: What is a Podcast]* ### Blog’s Suitability for Podcasting Before you find out how to establish a podcast for your blog, determine if your channel is technologically or creatively suitable to host a podcast show. #### Technological Suitability People hosting their blog on **[WordPress](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/)** can add plugins which will make things simpler for them. Besides, it will also give control over things like content delivery, artwork, feeds, etc. #### Creative Suitability You must have a solid idea for your company podcast before venturing into it. Address your audience’s problems, let your guests share their experience, or look for topics that can be engaging to your audience. ### Get the Microphone and Software You will require a microphone and software to record and edit your podcast. Look for good, reliable, and good quality products that are inexpensive. ### Set-up the Backend of the Blog A podcast is essentially a sound file (MP3) embedded in your blog. The blog then is picked by iTunes. The audience is then notified about the new episodes. So, basically, you need to install a plugin that sends out notifications automatically. ### Create Your Podcast Just like your blog, your podcast also needs to stand out from the crowd. It is critical to give tough competition and get some **[traffic](https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/)**. The way you will create your podcast, and the styles and elements you choose will have a noticeable impact. ### Publish Your Podcast Your feed will be submitted on iTunes, Spotify, or other such channels only if you have published your podcast. #### Recording Make notes of your content, write points or even a script. Turn off your phone and sit in a quiet room where there are no distractions. Open the software where you are recording your podcast and check your microphone settings. Ensure everything is up to the mark before you start recording. #### Save/Export Your File Once you finish recording, save/export your file in MP3 format. Also, listen to the exported file to check for errors. If there are any, you can either edit the file or go for a new recording. #### Publish the Podcast The next step is to upload the MP3 file on your blog post. Once you publish it on your website, your audience can listen to your podcast. It will also be picked by iTunes or other such sites if you have installed the [plugin to your WordPress](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/). ## The Final Say So, what are you waiting for? Get a brilliant idea and create a podcast today. Begin with listing down the ideas and information. You can also listen to other podcasts to get an idea. If you already have a microphone with you, record an episode today. Don’t forget to introduce yourself and your idea in the beginning. When you dive in more, get comfortable talking to a microphone for a long time, and don’t forget to listen to the episode afterwards. Don’t upload the episode straightaway after recording it. Get some practice and get familiar with the process. --- ## https://www.shiprocket.in/blog/ecommerce-return-fraud/ --- title: What is Return Fraud and How Can You Prevent it? url: https://www.shiprocket.in/blog/ecommerce-return-fraud/ description: Here is a complete analysis of eCommerce return frauds and ways to combat with them for online retailers and businesses. last_updated: 2023-11-24 source: webpage --- # What is Return Fraud and How Can You Prevent it? Online customers love a good [product returns policy](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/). They feel much more satisfied when purchasing a product knowing they can return it. This is why having a solid returns policy on your online store allows you to ensure a sense of security and flexibility. In turn, your customers will see you as one of the most trusted brands with quality and commitment. But you have to be careful of return frauds, there are some fraudsters that can hack customer accounts to initiate returns and transactions. E-commerce sellers who want to stay away from this kind of fraud should educate themselves and about the ways to prevent it. ## Return Fraud in Retail Under a normal online purchase transaction, a return occurs when a store owner needs to refund money to a customer following their return policy. The merchant initiates the return process and passes it through to the payment processing department then to the bank, and finally, the bank credits the customer account. The online return fraud is initiated by the fraudster to receive the funds at the end of the process. These online fraudsters gain access to the [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) and merchant accounts, send the refund requests, then transfer those funds to their account. They use customer accounts so that they cannot be identified when the fraud is discovered. It’s also possible for fraudsters to hack a payment terminal and use the credentials saved on it to access the accounts of the previous owners. ## 3 Types of Return Fraud and Ways to Prevent It ### Merchandise Return Fraud As the online eCommerce market grows, so does the risk of return frauds. That means a greater chance of [fraudulently returned merchandise](https://www.shiprocket.in/blog/avoid-fake-orders-ecommerce-website/) and goods. Retailers need to learn to protect themselves against this type of return fraud by educating themselves. According to a report by NRF showed that around 10 percent of all returns are done without a receipt. The fraud involves a person attempting to claim a refund on purchased items by just showing a receipt, and not including the merchandise. To help avoid such scenarios, make sure that your return policy is clearly mentioned on the website and also consider including this information on the return receipts. Additionally, you have to look for ways for dealing with online returns. Make sure that your return policies are clear and deemed to be legitimate to make any return. It’s better to have the policy to encourage product exchanges rather than refunds. ### Wardrobing Return Fraud The word ‘wardrobing’ is becoming one of the new trends in online return fraud. Today it’s not just limited to expensive clothing. But it’s a kind of return fraud where an item like electronics and even a computer is purchased, used, and then returned to the store for a refund. According to a report by Brightpearl stated that 40% of merchants have reported an increase in wardrobing return frauds, and also shared that their profit margins are being impacted by handling fraudulent returns. Your support staff must be trained to look out for signs of fraud by using video equipment. You must include a product tag on the clothing items that cannot be replaced. If it is removed, this will be evidence of tampering. Also, those garments cannot be returned unless the tag is still in place. Along with this, retailers can attach a [return policy](https://www.shiprocket.in/blog/online-stores-dealing-returned-products/#:~:text=There%20should%20be%20a%20limited,should%20be%20allowed%20for%20returns.) to the tags to prevent fraudulent return activity. ### Digital Gift Card Fraud Digital gift card frauds are normally untraceable and so convenient to target for fraudsters. These gift cards are like digital cash that is not subject to any credit or debit card regulations or linked bank account. This is why it attracts more fraud attempts than almost any other category of online return fraud. It’s also easy to use these cards for online purchases and or get back into cash. The gift cardholders can shop online or use them to get a discount. The peak time for gift card return fraud is during the holiday shopping season. Fraudsters know it’s easier to use these cards during peak sales seasons. To prevent this kind of fraud we recommend you to have your own fraud prevention department, but this is a much more expensive option. Retailers who offer gift cards can strengthen their internal controls to track each one of their gift cards from purchase to redemption. Tracking card data can show you unusual activity as well as fraud activity at other locations. Additionally, make sure you follow the [best security practices](https://www.shiprocket.in/blog/ecommerce-security/) to avoid data breaches on the types of gift cards you process. ### Final Words – More Attempts Expected The issue of [eCommerce return](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) frauds will continue to grow in 2021, so retailers must follow the best security practices to protect themselves and their customers by using a set of prevention solutions. There is no perfect solution to combat return frauds but when you keep an eye on new technology and security measures and stay informed of new fraud tactics, this will help minimize this mounting problem. --- ## https://www.shiprocket.in/blog/b2b-ecommerce-website-for-wholesale-business/ --- title: Importance of Website for B2B Wholesale eCommerce - Shiprocket url: https://www.shiprocket.in/blog/b2b-ecommerce-website-for-wholesale-business/ description: B2B eCommerce has seen tremendous growth in recent years. The B2B eCommerce industry is so rapidly growing that it is set to disrupt and beat the development of B2C eCommerce. It is estimated that the B2B eCommerce industry will touch the $700 Billion mark by the year 2021. last_updated: 2023-11-02 source: webpage --- # Importance of Website for B2B Wholesale eCommerce *[Image: img]* B2B eCommerce has seen tremendous growth in recent years. The B2B eCommerce industry is so rapidly growing that it is set to disrupt and beat the development of [B2C eCommerce](https://www.shiprocket.in/blog/b2c-ecommerce/). It is estimated that the B2B eCommerce industry will touch the $700 Billion mark by the year 2021. With the advent of digital marketing, the eCommerce industry has seen more and more companies shifting their attention towards B2B eCommerce solutions. Not only it brings transparency to the business, but it also brings ease. Let’s dive in and understand how a B2B eCommerce website will help the wholesale business owners and what benefits they can reap from their websites. ## Maximize Your Audience Reach For the last 20 years, B2B selling has been prevalent, but it was not made to reach the masses and targeted audience. However, with the advent of emerging technologies, websites are now being developed to [acquire new customers](https://www.shiprocket.in/blog/customer-acquisition-strategies/) and retain existing customers. This rise in B2B eCommerce opens doors for sellers to reach their targeted buyers anytime and anywhere. It also provides access to geographical demographics, product catalogs, and so on, thus making B2B selling easier. Having an online presence in your catalog will make you reach many customers who have shifted their base online. The B2B sellers and wholesale companies need to leverage the power of SEO to promote their offerings effectively to their probable customers. *[Image: img]* ## Easy Order Fulfillment B2B sellers are offered an opportunity to fast-track their [order fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/). The modern eCommerce cloud-based platform helps in providing complete logistics solutions. The cloud-based platforms that are available today have built-in order management systems. These management systems are capable of treating a supply chain as an ecosystem. This helps the suppliers in creating an automated process that handles everything from receiving orders to customer feedback. The cloud-based management systems can also be integrated with the software to handle the catalogs, reduce errors in order placement and improve inventory tracking. Thanks to these cloud-based management systems, B2B sellers can now offer timely services and quick and accurate delivery to their customers. ## Better Insights Through Analytics There is much software that can be combined with the website and get comprehensive analytics regarding their business. The [analytics](https://www.shiprocket.in/blog/shipping-analytics-for-ecommerce-logistics/) regarding the website about bottlenecks, traffic, customer reach, and more can help make better decision-making. Enhanced analytics means a more significant impact on profitability, higher revenue, and ultimately more market valuation. Softwares such as VisiStats, ClickTale, and Google Analytics can be used to track the business’s analytics. This software can be used for various purposes such as to gather information about the customers, identify the pages they visited, items they have been searching for, and more. This, in turn, will help you build a more customer-centric business. ## Customer-Centric Support By offering a delightful after-sales experience to the customers, B2B sellers get an opportunity to enhance their revenues and upscale their business. B2B seller websites offer the customers an insight into the self-service portals that include information regarding [shipping](https://www.shiprocket.in), handling, descriptions of the product(s), order history, delivery information, and customer reviews. B2B website owners can personalize content as per the customer’s needs, gain access to the customers’ transactions and preferences, and offer personalized offers, discounts, support, and more. Providing rich content, interactive website, intuitive design, and seamless functionality will ensure that the customers are provided with a remarkable experience, and they visit the website again and again. ## Retain The Customers Every business focuses on two things primarily; retaining the existing customers and attracting new customers. It is also essential to maintain revenue generation from new and repeat customers to reach the sales goals and [retain the business’s growth](https://www.shiprocket.in/blog/customer-retention-strategies/). B2B businesses should create customer profiles based on Customer Lifetime Value and Net Promoter Score, also known as CLV and NPV, respectively. Keeping track of repeat purchases and customer activity will ensure that you can keep track of the customer’s requirements and areas of problems. Addressing these areas can reduce the churn rate, increase sales, and generate revenues. To retain the existing customers, B2B sellers can offer subscription-like services to their customers. ## Around-the-Clock Sales Having a B2B website will ensure that your business can engage with customers and sell your products around the clock. Being online will expose the website to attract new customers and help the existing customers repeat their purchases. With the right website, your small local business can become international in no time. With the right content, interactive website, easy-to-use functionality, your website will attract many customers. An integrated cloud-based management system will take care of the orders that come on the website during off-hours. A website will increase your scalability and prevent you from missing out on international queries. A B2B website will provide the [customers](https://www.shiprocket.in/customers/) with a single location for your content, products, services, and ‘contact’ info. ## Timely Updates Without a website, the wholesale companies’ customers miss out on the updates regarding the services, products, and content. In 2020, the customers did not have the time to call up companies or email them to inquire about their products and services. The website will ensure that the customers, existing, new, and potential are aware of promotions, new products, updated services, and more. B2B sellers can choose which content to show on their website and when. This means that customers will never miss anything. ## Final Thoughts Investing in a website is the best move for any wholesale [e-commerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) owner. The website will generate more significant revenue for the business, and as the business grows, so will the website. A correctly configured website with the right content and every piece of information will go a long way and attract customers around-the-clock and from around the world. Any wholesale business, by leveraging the power of B2B eCommerce, can attract, repeat, and retain the customers on the website. The buyers are shifting to the internet with every passing day, creating an opportunity for B2B businesses to capture the online market and establish their presence. The B2B eCommerce website will establish a digital presence and will open doors for multichannel sales. --- ## https://www.shiprocket.in/blog/how-are-client-testimonials-helpful-for-a-business/ --- title: Importance of Client Testimonials: The Ultimate Guide - Shiprocket url: https://www.shiprocket.in/blog/how-are-client-testimonials-helpful-for-a-business/ description: Once you start meeting the expectations of your customers, you can take their help to grow your business – by asking them to write reviews, client testimonials, and provide content for case studies. Customers these days can also be easily influenced by trustworthy and honest reviews. last_updated: 2023-11-29 source: webpage --- # How are Client Testimonials Helpful for a Business Once you start meeting the expectations of your customers, you can take their help to grow your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) – by asking them to write reviews, **client testimonials**, and provide content for case studies. Customers these days can also be easily influenced by trustworthy and honest reviews. Your ultimate success is your customers liking your brand and products so much that they start recommending them to their family and friends. That they become the ambassador of your brand. Said that, client testimonials also deserve a place on the homepage of a website. They are proof of the outstanding work that you do. ## What is a Client Testimonial? Customer testimonials are the advertisement of your product or service. The only difference between advertisement and customer testimonials is that the testimonials are honest, and they come directly from the end-users of your products, i.e., customers. You can post them on your website and even use them in your [marketing](https://www.shiprocket.in/blog/inbound-marketing-strategies/) material. Client testimonials include information about the overall customers’ experience and how your products/services added value to their life. ## Importance of Client Testimonials Client testimonials are important for both – customers as well as business. From the customers’ point of view, testimonials help them in the decision-making process – whether to buy the product or not. They are influenced by how much the other customers trust the brand and products. While a negative review can sway the customers, a positive review can persuade buyers to make a purchase. Additionally, a business with no [reviews](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) rings an alarm for the customers, that no one is purchasing from the brand. From a business’s point of view, testimonials help them understand why customers are purchasing from them or why they aren’t. With this information in hand, the businesses can make an informed decision on what needs to be changed and what needs to remain unchanged. Lastly, positive reviews help in changing potential customers into buyers. ## How to Ask Customers for Testimonials? Customer testimonials have a great impact on business. Knowing this, you must be wondering how you can get some for your website. Here are a few ways how you can ask your customers for strong testimonials: ### Ask Immediately Ask for testimonials immediately after the customers have made a purchase and they are happy with it. If you ask them immediately, the information that you get is fresh, accurate, and specific. ### End-to-End Experience It’s great to showcase the complete [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/) on your website. It must have an end-to-end customer experience. The customer testimonial tells your prospective customers how your product has resolved the challenges that your current customers were facing, or how their experience has been with the product. ### Don’t Hesitate to Follow-Up If you ask for a review but don’t get it, wait for a few days – maybe a couple of days or weeks. Then, try again. There is no harm in sending a follow-up message or email asking if would like to share their experience about the brand. Maybe their purchase made an impact on their life during these previous few days and they would like to share their experience. ### Make It Effortless In the effort of getting testimonials, don’t forget to inform them how they can share their experience. You can share guidelines and links where the [customers](https://www.shiprocket.in/customers/) can easily share their testimonials. ## How Customer Testimonials can be Helpful? It is a common practice among marketers to use client testimonials for their business. Testimonials are a marketing strategy that involves advertisements of the brand and products but by the customers themselves. A positive client testimonial has the potential to convert prospective customers into current buyers. With the help of testimonials, you can answer all the questions of potential customers, and show them how other customers liked your products and services. With the help of reviews, you put your customers first and sell them by showing how valuable the products are. Client testimonial doesn’t require any pitch. It is a conversation and honest words of the customers. With the help of customer testimonials, you provide your customers with all the important information in the words of your current customers. ### Testimonials Plus Sales Deck Adding client testimonials to the [sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) deck provides potential buyers with additional information that supports their decision. In the sales deck, businesses generally talk about the buyers’ needs and the solutions that the products offer to their challenges. They are also proof of the claims that you make. Client testimonials are certainly very helpful for your business. ### Landing Pages for Testimonials To make the biggest impact on your customers with the help of testimonials, have a separate page for all the testimonials – a single landing page. This will help your customers find the testimonials effortlessly. Many businesses have adopted this approach. They highlight a variety of companies or individuals that use their products and how they benefited from them. Also, they pair the testimonials with a picture. A picture with a name can offer a more personal and authentic experience to the customers. ### Customer Reviews Customer reviews help you understand why customers are using your products – what they like the most about your product and brand. Or it even tells what they don’t like about the brand. Feedbacks are just one more way to improve the overall customer experience and how the customers interact with the brand. So, try to get accurate feedback. You can encourage customers to write honest reviews. You must reinforce positive feedback and try to respond to the negative reviews. Understand what your customers think is missing and how you can improve their experience. Find ways to repair the buyer-seller relationship. ### Establishes Trust Since testimonials are unbiased and honest, readers trust them more. If your company representative tells you how good your product is, they might not find it trustworthy. However, when it comes from someone who is not linked to the brand, they trust it more. Thus, they help in your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). ### Improvement Opportunities Not all feedbacks are positive. Some feedbacks might not be positive but highlight some areas of improvement. Either way, collecting testimonials is important. They can be a great form of market research – collecting information and planning improvements. If you hear the same things again and again, perhaps you need to consider it and make some improvements. ### Increases Credibility Testimonials help the business grow. How? Well, the customers first search on the internet about the service provider/seller and how the product has impacted other customers. They make a purchase only after gaining enough information about the brand and the product. This means that client testimonials are a good way of attracting potential customers to your products and services. ### Staff Appreciation You can also ask your [customers](https://www.shiprocket.in/customers/) to give testimonials about your staff. Showcasing what your customers have to say about your staff is also a good option. This information can help in staff training. ## The Final Say By encouraging customers to provide reviews and testimonials about your products and brand, you can understand their pain points, prove the value of your products, and offer your customers the best product experience. --- ## https://www.shiprocket.in/blog/benefits-of-a-b-testing-in-digital-marketing/ --- title: Benefits of A/B Testing: How to Do A/B Testing? - Shiprocket url: https://www.shiprocket.in/blog/benefits-of-a-b-testing-in-digital-marketing/ description: A/B testing, sometimes also referred to as split testing, is the process of comparing two versions of content, image, email, webpage, or other marketing collaterals to determine which performs better. last_updated: 2023-11-29 source: webpage --- # What Are the Benefits of A/B Testing in Digital Marketing? A/B testing, sometimes also referred to as split testing, is the process of comparing two versions of content, image, email, webpage, or other marketing collaterals to determine which performs better. You give each version to two different groups and see how they communicate with each variation. A/B testing helps to make an informed decision by letting you know which version works better among the [customers](https://www.shiprocket.in/customers/). *[Image: A/B testing]* The process answers important business questions and helps generate more traffic, leads, and revenue. ## How Does A/B Testing Work? Let’s understand the working of A/B testing with the help of an example. Imagine you run an online women’s [jewellery store](https://www.shiprocket.in/blog/set-up-online-jewelry-store/). For your website’s landing page, you have designed two different pages. You want to know which page will perform better. Once you have created designs for both pages, next you can give one landing page to one group and the other version to another group. Next, check which landing page performs better and has better metrics, such as clicks, traffic, and conversions. ## What Is the Need for A/B Testing? *[Image: A/B testing]* Creating a landing page, emailer or website is just the starting. Once you have created these, next you want to know what is hindering your [sales](https://www.shiprocket.in/blog/how-to-increase-amazon-sales/). A/B testing helps you know which word, phrase, testimonial, image, or video is working best for your website. Even the slightest change in the webpage/emailer can impact the conversion rates significantly. ## Split Testing VS A/B Testing *[Image: A/B testing]* Many people often use split testing and A/B testing interchangeably. However, these two are completely different types of tests. In A/B testing, you compare two versions of marketing collateral based on only one changing element – CTA, image, video, etc. However, split testing involves comparing two different designs. In essence, A/B testing is better as it lets know which element is contributing more. For instance, comparing two different versions of the same page won’t let you know which particular element is performing better. You may be getting more traffic on a webpage due to the red-coloured CTA button. But you will not get to know about this in split testing. ## Benefits of A/B Testing *[Image: A/B testing]* A/B testing is not only beneficial in knowing which element is performing better. It also helps in knowing what we need to prioritize in the future. Let’s take a look at the benefits of A/B testing for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/): ### Improved Content Engagement Generating ideas is a difficult part of creating marketing collateral. But when you are in the process of A/B testing, you evaluate and test all the aspects of the content you create. This means you are creating and considering variables, and as you do that, you are also creating a list of potential improvements in your content. Consequently, the final version of the content comes better. ### Increased User Engagement You can A/B test everything, from different elements of a webpage or email to the headlines, subject line, CTA, language, fonts, or colours. Testing one element at a time will show which change affects users’ behaviour. Updating the experience will improve user experience and reduce [bounce rate](https://www.shiprocket.in/blog/ecommerce-bounce-rate/). When you put a lot of effort into creating a website, it is disheartening seeing users bouncing from the website without interacting with the content. Whether you tweak fonts or headlines, A/B testing can help reduce bounce rate. ### Increased Conversions A/B testing helps in creating content that converts visitors into buyers. When you craft two content versions for your campaign, it is easier to determine which is working better and which doesn’t. A/B testing might be a time taking activity, but if you perform it properly, it will definitely help you convert more leads. ### Reduced Risks In some cases, making changes to your website can be a costly task. It can bring up costs. Here, A/B testing can help you examine [customer behavior](https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/) in advance and let you know whether you should go for the change or not. It tells you about the chances of success. Ensure you factor in holidays and other such external factors that can affect your results. ### Reduced Cart Abandonment [Cart abandonment](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) is one of the biggest problems for eCommerce businesses. Cart abandonment is the act of adding something to the cart and then not making a purchase. There is as such no reason for cart abandonment but tweaking a little bit of content on check-out pages can help find a combination that may help in reducing the cart abandonment rate. This may encourage your visitors to complete their orders. ### Increased Sales The most important benefit of A/B testing is an increase in sales. Reduced bounce rate, increased customer engagement rate and customer conversion rate lead to greater sales. A/B testing provides a better user experience which helps increase customers’ trust in the brand. This, eventually, leads to creating loyal and repeat [customers](https://www.shiprocket.in/customers/). This further helps in sales. ### Ease of Analysis One of the main benefits of A/B testing is it offers ease to analyze factual results. When you analyze data from the test, you can easily determine a better option with the help of straightforward metrics. ### Higher Value A/B testing also helps achieve higher values for the products and services. Once you find a design that is converting more visitors, you can perform more A/B tests on it to come up with a refined version to increase conversions for higher-priced [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). You never know, with A/B testing and tweaking the content a little bit, you might find customers who are willing to buy expensive products that offer them more value. ## How to Perform A/B Testing? *[Image: A/B testing]* ### Test All Elements Inculcate the culture of A/B testing all the important user experience elements that have a big impact on the customers. Change the landing page headlines, CTAs, fonts, images, or videos as per the test result. ### Where to Test Have a look at your sales funnel to determine where you are losing conversions. By focusing on your points in the [sales](https://www.shiprocket.in/blog/ecommerce-offers/) funnel where you have the biggest drop-off, you can optimize the same to make the biggest impacts. ### Test Where Changes Are Required If it doesn’t require, don’t change it! If a page is offering a good conversion rate, don’t change is unnecessary. Testing it can be an unnecessary task and a waste of time. ### Make Both Options Different A/B testing can help you choose one option only when the proposed change is noticeable from the original one. Just adding a comma isn’t noticeable – the visitors aren’t going to notice it. ### Time Control When you plan the experiment, there must be some elements that should be kept the same throughout the test. One such variable is the time period for which you run the test. Run both the variables for the same time and let the same user base see each version. ### Week-Long Experiment You must perform the test for at least a week to let enough visitors witness each variable. This will make sure you get accurate results for both dips and spikes during each day of the week. ### Be Innovative A/B testing can certainly bring you quick and positive results. But don’t go for short-term success. Instead, look for real innovation which might also include some risks. Notably, paths that have the most risks often lead to better rewards. ## The Final Say A/B testing is one of the best ways of collecting useful information/reviews about your copy and design elements. Using it constantly on all websites may be fruitful. It helps come up with the ideal combinations that can help provide better experiences to the customers. It also helps in gaining customers’ trust and confidence. And finally, when visitors begin to trust your brand, you witness an increase in sales and [customer loyalty](https://www.shiprocket.in/blog/customer-loyalty-program/). --- ## https://www.shiprocket.in/blog/importance-of-ship-from-store/ --- title: Why Is Ship From Store Essential For Brick And Mortar Stores? url: https://www.shiprocket.in/blog/importance-of-ship-from-store/ description: As eCommerce is growing in the country, the retail business is slowly taking a backseat. Even though a significant part of the country still shops from brick and mortar stores, the rails have shifted toward online sales after the pandemic and lockdown. last_updated: 2023-11-29 source: webpage --- # Why Is Ship From Store Essential For Brick And Mortar Stores? As eCommerce is growing in the country, the retail business is slowly taking a backseat. Even though a significant part of the country still shops from brick and mortar stores, the rails have shifted toward [online sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) after the pandemic and lockdown. Today, most businesses that are thriving are other ones that have a strong offline and online presence. However, the increase in eCommerce and the rising demand have caused a significant bottleneck when [fulfilling offline orders](http://fulfillment.shiprocket.in). With other concepts like buying online and picking up in-store coming into the picture, sellers are now trying to offer customers a more omnichannel experience uniform across platforms, be it offline or online. If retail stores cannot fulfill online orders, they can fall back in the eCommerce scenario and quickly lose customers. Therefore, the concept of shipping from the store comes into the picture where you can ship products directly from the store you run. There can be various ways to do so. Let’s dive in to see what they are and how you can achieve impeccable fulfillment for online orders with this model. ## What is Ship From Store? Ship from store refers to the concept of fulfilling orders directly from the [brick and mortar store](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/) you run. With shipped from the store, you utilize the already present stock in your store and ship it whenever you get an online order. Shipping from the store can run parallel with your offline sales, and you just need to maintain your order management to ensure that you do not keep any orders and deliver orders on time. This can help you thrive digitally as well as in an offline competition. ## Why is Ship From Store Important? The world today is moving at a fast pace. Customers want their order within a few hours to the next day. Express shipping is the need of the hour, and a physical brick-and-mortar store could play to your advantage as you can deliver products faster to nearby customers. Shipping from the store gives you a competitive edge in terms of delivery speed. An online store takes about 2 to 4 business days to ship and deliver an order. But with a brick-and-mortar store, you can deliver orders within a few hours or the next day and stay in competition with giants like Amazon. More than 80% of people have decided to cancel a purchase because of shipping charges. Owning a brick-and-mortar store gives you a chance to [save on shipping costs](https://www.shiprocket.in/features/discounted-shipping-rates/) as the delivery area would not be very far. Since many people do not prefer shopping in stores or do not have the time to do so, a ship from store policy will help you service this target audience and be their go-to shop for any essential needs. If you run only a brick-and-mortar store, there are chances that you might end up with a lot of debt stock that is not relevant for your business and cost you extra for management. However, offering to ship from the store will help you get rid of the stock soon, and you will be able to target a larger consumer group outside your geographical location. Let’s have a look at a few of the best practices that can help you ship seamlessly from your brick-and-mortar store. ## Ship From Store – Best Practices ### Stock Inventory in a Systematic Manner The first and foremost requirement for shipping from a store is the stock inventory systematically. You will have the resources to take care of shipping the incoming online orders. If you don’t have [stock inventory](https://www.shiprocket.in/blog/inventory-management-tips-for-smb/) in a systematic manner that is easy to locate, there will be a delay in processing online orders. Suppose you want to be successful in shipping from a store, you have to deliver orders on time not to face a negative delivery experience. Follow the same placement strategy that you follow regularly and train your staff to locate products from their original location. Ensure that you store products according to their category or alphabetically – whichever is suitable. ### Use an Integrated Order Management System Using an integrated order management system will help you keep a tab on both online and offline orders. This way, you will better synchronize your inventory and fulfill orders in a much more systematic manner. If your [product](https://www.shiprocket.in/blog/product-page-optimization/) is out of stock, you will be able to mark so on your website and improve your customer’s shopping experience. Most sellers cannot identify out-of-stock products as they do not maintain sync between their order and inventory management. With a ship from store concept, you will need to keep track of the offline orders, and an integrated order management system would give you a platform to maintain that. ### Opt for a Shipping Solution A shipping solution will give you much more comprehensive coverage as compared to a single courier partner. Moreover, you will get a fleet of courier partners as compared to a single shipping partner. Shipping solutions also offer you negotiated rates heavily discounted along with the automated platform that helps you integrate your website and store inventory and ship orders directly from a common forum. [Shiprocket](https://www.shiprocket.in) is one such shipping solution that can help you deliver products across 27000+ pincodes in India at the lowest shipping rates. Along with this, you can also get the cheapest packaging material to ensure that you ship most safely. Not only this, but Shiprocket also offers a post-order tracking solution where you can provide customizable tracking pages to buyers along with regular email and SMS updates of the order. ### Offer Quick Delivery With Hyperlocal Partners Customers looking for delivery in a few hours can be satisfied with the hyperlocal delivery of their orders. Hyperlocal delivery is an up-and-coming concept in India. With the requirement for one demand services increasing, hyper-local delivery has become a favorite for perishable products like food, grocery, pharmaceuticals, etc. SARAL by Shiprocket is a hyperlocal delivery application that provides you with hyperlocal delivery within 50 km via [delivery partners](https://www.shiprocket.in/blog/on-demand-hyperlocal-delivery-partners/) like Dunzo, Shadowfax, and Wefast at rates starting from Rs. 37. You get started right here. ### Actively Promote Online Finally, shipping from a store is an additional advantage and a unique offering for your store. Selling online increases your reach in your storage area, but it also helps you reach customers who live in different parts of the country. Make sure that you are actively promoted online on social media, your website, blogs, etc. If you sell perishable items like food or grocery, ensure that you use geo-location tagging and promote activities within the geographical area, which is marketing. Use influencer marketing, social media, local groups, or even Whatsapp to elevate your unique offering. ## Conclusion [Shipping](https://www.shiprocket.in/) from the store can be a substantial advantage for your store, setting you apart from the competition. Not just this, you can fulfill orders in a much more sorted manner and avoid any stagnation in your brick-and-mortar store. Therefore, make sure you use this offering as an advantage and give your business the required boost to thriving in the digital and offline market. --- ## https://www.shiprocket.in/blog/google-analytics-for-ecommerce-tracking/ --- title: Google Analytics eCommerce Tracking: The Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/google-analytics-for-ecommerce-tracking/ description: Venturing into the world of eCommerce unlocks your door to unprecedented profits. It also gives you a large customer base and, more importantly, a reputation you can bank upon. But eCommerce is also a tidbit of nuanced tasks, which contributes to your brand’s overall growth. last_updated: 2023-11-01 source: webpage --- # How to use Google Analytics for eCommerce Tracking? Venturing into the world of [eCommerce](https://www.shiprocket.in/blog/components-of-ecommerce-business/) unlocks your door to unprecedented profits. It also gives you a large customer base and, more importantly, a reputation you can bank upon. But eCommerce is also a tidbit of nuanced tasks, which contributes to your brand’s overall growth. *[Image:]* The trick to acing eCommerce is keeping an eye on different departments and realizing methods that work for you. Especially as a marketer, you might be working on multiple things such as improving your website design, [running ads](https://www.shiprocket.in/blog/google-adwords-ecommerce-marketing/), creating content, among others. The question is, how will you discover the methods and campaigns that have worked the best for your brand? The answer is analytics! Analytics gives you an insight into your business and every campaign that you’ve run. By diving into this, you know your business’s exact position and what you can do to improve it. While there are several analytics platforms that you can use to track your business, Google Analytics stands as one of the best. Google Analytics is a powerful tool that can be leveraged in more than a few ways. It can help your business grow and understand where most of your traffic is coming from. Additionally, it also gives you an insight into how your users are interacting with your business. Marketers often use Google analytics to diagnose a particular problem, such as the factors responsible for your website visitors leaving early, high bounce rate, etc. But, there is more to what is required for the efficient functioning of an [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) organization. Unless you know how to use analytics, you will not make the most of the data for your organization. But, there’s nothing to worry about. We’ve gone ahead and compiled all the information you need to start using analytics for your business- ## Setting up Google Analytics Before you start analyzing your data, you need to set up Google Analytics for your eCommerce website. This is the first step you have to go through before you can start leveraging all the data for unprecedented profits and more. It’s easy and fast. This means you don’t have to spend much time getting on board with it. Start by signing up for Google Analytics’ website. You can do that by simply registering [here](https://analytics.google.com/analytics/). When registering, you are asked about some necessary information about you and your website. Once you fill in the information, you will be given an individual, unique tracking code. Often known as a tracking pixel, you must integrate it with your website to start using analytics. *[Image:]* Once you see the tracking pixel appear on your screen, copy it from here. The next thing to do is paste it on your website. You can use and header or footer plugin for your WordPress account and paste the code there. This would enable tracking on all pages on the website. In case you have a store on platforms like [Shopify](https://www.shiprocket.in/channel-integrations/shopify/), you can take the following steps: - Go to your Store’ and navigate to ‘Online Store.’ - Click on the ‘Preferences’ section. - Paste the analytics code in the box the appears on the screen. Congrats, you’ve completed the first step of setting up Google Analytics for your store. Now you have to enable Analytics to start using it. ## Enabling Google Analytics for Your eCommerce Store Once you’ve pasted the analytics code in your [WordPress](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/) or website builder account, head back to Google Analytics. Locate the admin panel and ‘All Website Data’ under it. Here you will find ‘ecommerce settings.’ Click on the ‘On’ option to turn it on and enable Google Analytics on your eCommerce website. You can also explore the additional settings for enhanced tracking and reporting options related to your website, products, etc. *[Image:]* For all other websites, the world stops here. But, since you are setting up Google Analytics for your website for your eCommerce store, you need one more step to complete the task. Once the analytics is enabled from the above step, you’ll have to add another piece of the snippet to your analytics pixel in your WordPress account. This piece of code will ensure that you can track your cart, [sales](https://www.shiprocket.in/blog/ecommerce-offers/), and more. This is the code you’ll have to copy and replace with some critical elements related to your website. ``` ga('require,' 'ecommerce,' 'ecommerce.js'); ``` In the above default code, replace it with the following. ``` ga('create,' 'UA-your id,' 'auto') ``` Voila! You’ve successfully set up and enabled Google Analytics for your website. Now you can go ahead and test it. In case you are using any other [third-party platforms](https://www.shiprocket.in) for your web store, you will have to set up cross-domain tracking. ## Tracking Your Website Data with Analytics To start tracking your website, you need to understand where to look for what information. For eCommerce, you can find the data related to it, including the transactional data under one column. For this: - Log in to your Google Analytics account. - Locate the ‘Goals’ tab on the left - Click on ‘Ecommerce’ under it. *[Image:]* Under the ‘Ecommerce’ tab, you will find information about the product, overall sales, transactions, etc. This tab will also tell you about your [customer’s behavior](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/) and their average time is taken to purchase a product. ### Overview Tab In this tab on Google Analytics, you will get an overall look and feel at everything that is happening with your eCommerce store. For example, if you provide coupon codes to your customer, you can find their redemption details here in this tab. *[Image:]* ### Shopping Behaviour Tab This tab throws light on the users of your eCommerce store. For example, it will give you an insight into the new vs. returning user behavior. You can also find use this tab to find out where your customers are leaving their carts during the [checkout](https://www.shiprocket.in/blog/improve-checkout-experience/) process. This idea can help you improve your checkout process and optimize it for higher conversions. *[Image:]* ### Product Performance Tab This tab is one of the essential tabs for eCommerce businesses in Google Analytics. There is plenty of data that you can find in this tab related to your products. For example, if you want to find out about the revenue generated from each product, you can do it in this tab. Similarly, you can get to know about the unique purchases and return customers as well. *[Image:]* ### Sales and Product List As the name suggests, the Sales tab gives you the information related to transactions about each product. It will also tell you the shipping costs incurred on your products. Similarly, the product list tab gives you a list of [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and tells you how they perform conversions. *[Image:]* Now that you have all the information you need to set up and start using Google Analytics for your website, you can just get started within minutes! Dive down into analytics and understand why your customers are abandoning carts. Is your checkout process too long, or is it your [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/)? Analytics can help you know all these easily. Then use the information to optimize your store and monitor your users’ responses to the new changes. --- ## https://www.shiprocket.in/blog/business-intelligence-in-logistics/ --- title: 4 Ways Business Intelligence Impacts The Logistics & Supply Chain Industry url: https://www.shiprocket.in/blog/business-intelligence-in-logistics/ description: This blog talks about the 4 ways how business intelligence impacts the modern logistics and supply chain industry. last_updated: 2023-11-02 source: webpage --- # 4 Ways Business Intelligence Impacts The Logistics & Supply Chain Industry The [supply chain and logistics industry](https://www.shiprocket.in/blog/sustainable-logistics-future-supply-chain/) is going through the era of the digital revolution. The ever-increasing competition has made it difficult for companies to sustain profitability in their business. With the growing pressure, the logistics industry struggles in delivering a consistent approach for branding and maintaining competitive pricing. Let’s read on to understand how business intelligence in logistics and supply chain has proven to be a game-changer. ## Business Intelligence in Logistics and Supply Chain *[Image: Business Intelligence in Logistics]* ### Automated Reports Reduces Labor Costs The Business intelligence tools in logistics help reduce human efforts and time spent on manual tasks to [extract multiple data and reports](https://www.shiprocket.in/blog/big-data-analytics-for-ecommerce-supply-chain-management-scm/). It enables companies to get comprehensive reports on a daily, weekly, or monthly basis automatically without requiring to work manually in excel or word. Hence, labor costs reduction is one of the most tangible benefits of implementing business intelligence in the logistics and supply chain industry. ### Data Transparency Improves Trust Another main benefit of implementing business intelligence in logistics is that it reduces the need to extract data and create reports. It allows users to create operation-specific dashboards for managing their logistics and shipping data based on their specific reports. Business intelligence applications are based on the [key performance indicators (KPIs)](https://www.shiprocket.in/blog/ecommerce-kpis/#:~:text=Key%20Performance%20Indicators%20(KPIs)%20are,into%20your%20eCommerce%20store's%20performance.) and provide all the other information, data, and generate automated reports without any assistance. Hence, business intelligence solutions in logistics improve efficiency by improving data transparency and eliminating the risk of information blockages. ### Translate Data into Actionable Insights The [eCommerce companies](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), 3PL providers, or logistics companies usually hire a considerable number of employees to work on various formats of reports to generate accurate data. Unfortunately, some reports fail to meet the company’s perspective, and it adversely affects logistics operations. Business intelligence applications in logistics provide insightful data through a single data model, thereby eliminating the risks and conflicts of incorrect data reports. The BI solutions provide real-time data, reports, and information for the business. Additionally, it enables users to spot issues in real-time and analyze data in a detailed manner. ### Effective Decision Making For Businesses [Business](https://www.shiprocket.in/blog/low-investment-business-ideas/) Intelligence in logistics and supply chain has a significant impact in making informed decisions for companies by providing real-time information. It improves the decision-making process by providing a centralized dashboard for data storage on different sources. Moreover, it offers a detailed insight into real-time data that improve the decision-making capabilities of a logistics company. ### Conclusion Choosing a robust business intelligence for your logistics company allows you to make a difference by optimizing the business process. If you’re looking for business intelligence solutions to improve the efficiency of your [logistics and supply chain](https://www.shiprocket.in/) operations, consider hiring an experienced and proficient team. --- ## https://www.shiprocket.in/blog/create-strong-value-proposition-for-business/ --- title: Value Proposition: Definition, Components & Benefits - Shiprocket url: https://www.shiprocket.in/blog/create-strong-value-proposition-for-business/ description: What motivates your customers to buy from you? Why should they buy from you when there are hundreds and thousands of supplementary products available in the market? What makes your product and brand better than the rest? Well, the answer is the value proposition. last_updated: 2023-11-02 source: webpage --- # How to Create a Strong Value Proposition for your Business What motivates your customers to buy from you? Why should they buy from you when there are hundreds and thousands of supplementary products available in the market? What makes your [product](https://www.shiprocket.in/blog/product-page-optimization/) and brand better than the rest? Well, the answer is the value proposition. *A value proposition is a value that your customers get from the product and the company. If your value proposition is perfect, your conversion rate increases. You can also improve your marketing strategies across different channels. In order to reach a wider audience, you need to learn to present your product and company’s value compellingly.* In this blog, we shall discuss what the value proposition is, its benefits, and how you can create it for your **[eCommerce business](https://www.shiprocket.in/blog/ecommerce-business-plan-post-lockdown/)**. ## What is the Value Proposition? The value proposition is the value that you promise to provide to your audience from the product after they purchase it. Essentially, it is what makes your product and company ideal for them. The value proposition must have the following things: - **Relevancy**: Tell your customer how your product addresses and solves their problems. Focusing on their pain is the best strategy to attract [customers](https://www.shiprocket.in/customers/). - **Specific**: Be specific in telling them the benefits they will get from the products. - **Exclusive**: Tell your customers why they should make a purchase only from you and not from your competitors. Highlight competitive advantage and what sets you apart from the competitors. Don’t confuse a positioning statement, brand slogans, or a catchphrase with the value proposition. They all are different things. Even if you have created a compelling value proposition, it won’t get you any users or buyers if it is not easily visible to the customers. The value proposition must be on your website homepage and other important pages like a landing page, product page, category pages, and blog posts. Ideally, it should be on the first fold of the homepage – it should be easily visible. Essentially, your value proposition must answer the following questions: - The [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and services you sell. - The target consumers for the products you are selling. - The benefits end users will get out of your product. - The points that make your company and products better than the competitors. ## Components of Value Proposition A value proposition is a group of words including a headline, subhead, and a paragraph of text. It can also consist of visual – photos and graphics. While there is no hard and fast rule as to what must be included in a value proposition, the following are its components: ### Headline The headline must tell the benefit that your product will provide to the customers in a single and short sentence. You can mention your [product](https://www.shiprocket.in/blog/product-page-optimization/) or customers in it. But remember to make it an attention grabber. ### Sub Headline Subheadline can be a 2-3 sentence long paragraph. It offers a specific explanation of the headline, what you have on offer (product), and how it can be useful for the [customers](https://www.shiprocket.in/customers/). ### Bullet Points You can list the features and benefits of your products and discuss them in length. Bullet points are easy to read and thus, they are a better option for discussing the benefits in length. ### Visual Images A visual graphic is worth a thousand words. You can show the product image in the graphic, a model using it, or reinforce your message through it. ## Benefits of Strong Value Proposition ### Provides Direction A value proposition provides you direction by identifying your target audience. Then identify their needs and wants that they wish to satisfy with the solution, i.e., your product. Thus, with the help of a value proposition, you can save time, money, and effort by only offering products and services that your customers want. ### Creates Focus A value proposition provides a focus by identifying your business’ initiatives, activities, and aspects that will have an impact on meeting the needs of your target audience. The value proposition focuses on who you are delivering the values, why you are delivering, and how you are delivering. ### Boosts Confidence A strong value proposition can boost confidence in you, your team, and stakeholders. You can move on with your strategy without any questions or guessing. By knowing where you are adding value to your audiences’ life, you can be assured of your decisions. ## How to Create a Value Proposition? ### Identify Product Benefits The first step towards creating a value proposition is identifying the benefits that your product has on offer. You need to make a list of all the benefits that your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) provide to your customer and the values that they can add to their life. ### Identify How Benefits are Valuable Just identifying the benefits of your products won’t be sufficient. You need to identify how they are valuable for your customers. ### Connect Value to Customers’ Pain Point This is a critical step as you need to connect the pain points of your customers with the value proposition of the product. You have to tell your customers how their pain points will be resolved with your product. ## The Final Words The value proposition is what can attract your customers to the [product](https://www.shiprocket.in/blog/product-page-optimization/) and persuade them to make a purchase. So, ensure that you create a well-defined and focused value proposition that not only attracts the audience but also informs them appropriately. --- ## https://www.shiprocket.in/blog/ecommerce-blogging/ --- title: Importance of Blogging for eCommerce Businesses - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-blogging/ description: Blogging is one of the most popularly known content formats on the internet today. As an eCommerce consumer, we can bet that even you have read one or the other blog to learn more about a product or just to compare several products. Blogs can be a rich source of information for consumers who are either learning about the product or are considering buying it. last_updated: 2023-11-02 source: webpage --- # Importance of Blogging for eCommerce Businesses Blogging is one of the most popularly known content formats on the internet today. As an [eCommerce consumer](https://www.shiprocket.in/blog/factors-influencing-consumers-purchase-decision/), we can bet that even you have read one or the other blog to learn more about a product or just to compare several products. Blogs can be a rich source of information for consumers who are either learning about the product or are considering buying it. According to a report by SEMrush, 86% of content marketers use blog posts as a part of their content marketing strategy. This shows us that even though they are long-term in nature, blogs have a significant impact on your marketing strategy. Buyers these days are knowledgeable and aware. Consumers are always looking out for more and more insights to ensure that they make the best purchase of information on the internet. For the research and consideration part of the consumer funnel, you must provide them with information that distinguishes your brand from your competition. With this blog, let’s have a look at how you can use blogs to your advantage and enhance your [eCommerce website](https://www.shiprocket.in/blog/best-practices-for-ecommerce-website/) for your user. ## What are Blogs? For those who do not understand what a blog is, let’s quickly look at the definition. A blog is a website page that is written in a conversational or informal style. It could be giving out information, talking about trends, or just mention anything that the writer might feel like expressing. An individual or a company can run them. Let’s see how they are useful for an eCommerce website. ## Why are Blogs Relevant For Your eCommerce Website? ### Improve User Engagement Blogs are an excellent medium to engage with the user. Besides providing information, you can also include several widgets that lead customers to a social platform, add polls, or record customer responses via comments or reactions. As you write about new products and launches on your blogs, customers are likely to learn more and lean toward making a purchase. You can also tell stories on your blog that can help improve [brand loyalty](https://www.shiprocket.in/blog/ecommerce-branding-strategies/) and engagement. ### Cross Promotion Blogs are an excellent way to cross-promote your products with your contemporaries. With an active blog, you can invite people to write guest blogs on your website to leverage their audience. Along with this, you can also write guest blogs for other websites and engage them back to your website. According to a report by Bigcommerce, 92% of consumers place their trust in recommendations from friends, family, or word of mouth. A guest log on your website can help you establish authenticity and attract more users to your products. ### Convert Customers Faster As you give out all relevant information in a ready-to-read and consume format, there are chances that you can convert consumers faster as they will absorb more information and move from the awareness to the consideration stage quicker. You can also lead them to [product pages](https://www.shiprocket.in/blog/product-page-optimization/) in a more organic fashion and lure them into making purchases. ### Establish Thought Leadership Being an industry expert is extremely important if you want to ensure that you keep getting repeat customers. With a blog that you run regularly, you can talk about industry trends, your opinions on any recent events, and your products. This will help you establish thought leadership in that domain and attract more customers to your website based on your originality and ideas. ### Enhance [SEO](https://www.shiprocket.in/blog/best-free-seo-tools/) Rankings Blogs can help you improve your search engine rankings. If you optimize your blog with all relevant keywords, you can crawl up faster in search results and get identified by Google and other search engines to rank higher on such results on search results. People who are generally researching on the Internet look for random keywords, like, ‘what I should do in this weather, ‘best places to eat, etc. If you write a blog around these keywords, you can reach your customer sooner than you expect. Also, you do not need to invest a hefty amount in blogging to improve organic search ranking. ### Build an Online Community Blogs can help you build an online community of loyal customers and readers. If you keep churning out quality content regularly, your customers will not just come to your website to purchase [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) but also read the information you provide. This can help you establish an online community to further convert into loyal customers and even brand evangelists. ### Link Building Not just SEO, blogs can also help you in link building. You can link out product pages to improve your internal linking within the website. You can also add external links to other websites to enhance external linking. These initiatives will help you in your overall search engine optimization and search engine marketing. Blogs can be a facilitator to improve your SCRP and organic search performance. ## How Can You Optimize Your eCommerce Blog? Once you create a blog, it will not grow automatically. You need to put in constant efforts to optimize your blog to ensure that it reaches the right customers and takes an interest in reading it. Here are a few ways in which you can optimize your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) blogs for the customer ### Use Keywords in the Title First, make sure that you use keywords in the title and subheadings. This will help Google identify your blog faster and show it to relevant readers sooner. This will, in turn, help your website ranking and also ensure that your brand blog reaches the consumer more quickly. ### Share Thoughts and Opinions Blogs are meant to be conversational and informal. Therefore, take the liberty to share your thoughts and opinions on your blogs. This will make it more engaging and give your [brand a separate identity](https://www.shiprocket.in/blog/ecommerce-branding-strategies/). You could talk about your brand’s journey, thoughts, ideas, etc. Establishing a special connection with your consumer is necessary to ensure they keep coming back. ### Segregate Content Don’t add information to the blog for the sake of adding. Take time to edit, and proofread the content. This will help you identify gaps and improve them. Next, ensure that you segregate information in a readable format. If you do not do so, the user will get confused and will not take an interest in reading the blog. With a diverse attention span distributed in multitasking, the user wants information that they can consume at a glance. Therefore, break it down into headings and subheadings so users can go to the part they want to read first. ### Add Links to Product Pages The primary purpose of your blog is to generate sales and create awareness. If you do not add any links to the product pages, your blog is like any other read on the internet. Give your consumers a chance to click and shop. Add relevant [product](https://www.shiprocket.in/blog/product-page-optimization/) links to make sure the customer is aware of the product and is driven to consider purchasing it. ### Write With a Problem Solving Approach If you write with a problem-solving approach that gives the customer an actionable solution, your customer will be more driven to purchase from your website. Instead of just stating facts, write your opinions and how you can be useful for the customer to solve the problem. ### Address Readers Directly The tone of your blog is as important as the content. Make sure you write in the first person and address your readers as ‘you.’ This will help establish a personal connection, and The reader will feel much more valued as the content will resonate directly with them. Writing in an active voice will help you gain more credibility. ## Few eCommerce Blogs You Must Follow There are several blogs on the internet that you can take inspiration from. Here is a list of three blogs we think will be handy if you are just starting or growing your eCommerce blog. ### Shiprocket Blog The [Shiprocket blog](https://www.shiprocket.in/blog/) talks about eCommerce aspects, ranging from marketing, sales, shipping, logistics, packaging, fulfillment, etc. You can take inspiration concerning segregation, quality content, and information regarding eCommerce in-general. This can help you get a kickstart for your blog and extract data to grow your business. ### Shopify Blog Shopify is one of the leading industry experts in eCommerce website building and store management. Their blogs give you an idea about establishing thought leadership via quality content. A must-follow if you want to take information and inspiration about growing your blog to become an industry expert. ### Bigcommerce Blog Bigcommerce also writes out trending topics and elephant eCommerce information. You can refer to the blog for taking up ideas around eCommerce and the changing trends and technologies around. ## Conclusion You can grow your blogs the way you like and connect with your consumers in the most fun way possible. Make sure you incorporate an [eCommerce blog](https://www.shiprocket.in/blog/) on your website so users can gain much more than they ask. --- ## https://www.shiprocket.in/blog/magento-vs-shopify/ --- title: Magento VS Shopify: Which Is the Right Option? url: https://www.shiprocket.in/blog/magento-vs-shopify/ description: Whether you are a new brand or an existing one, every business is looking for better opportunities and exploring different options to grow faster. Well, going online and choosing the right eCommerce platform for the same is the decision that can help you here. last_updated: 2023-11-24 source: webpage --- # Magento VS Shopify: Which Is the Right Option? Whether you are a new brand or an existing one, every business is looking for better opportunities and exploring different options to grow faster. Well, going online and choosing the right eCommerce platform for the same is the decision that can help you here. *[Image: Magento VS Shopify]* As you research online, many big names pop out like [WooCommerce](https://www.shiprocket.in/blog/woocommerce-vs-shopify/), Shopify, Magento, and Big Commerce. One gets confused between all these names, which is natural. Are you having similar difficulty in deciding between Magento and Shopify? Worry not, you are not alone. There are many brands out there that are searching for **Magento VS Shopify**. And why not, these two brands are the best and most popular eCommerce platforms today. While making this important decision, it only makes sense to do a comparison between the two platforms. Read on to know how each platform distinguishes from the other and which can be the best option for your business needs. ## Shopify Shopify is an easy-to-use [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) solution used to build online stores conveniently. It is a cloud-based SaaS service and you need to pay a monthly fee to use the services – it has different price plans. Online merchants can also sell their products with the help of Shopify POS – a user-friendly iPad App. ## Magento Magento is an open-source platform that you can install on your computer for free. However, you will have to pay for web hosting, security, and extensions. Magento is a powerful platform but you need to know coding to use this platform efficiently. Magento is the best platform for businesses that have their own development teams. ## Magento VS Shopify: Pros and Cons *[Image: Magento VS Shopify]* The following are the pros and cons of Shopify and Magento: ### Shopify Pros As we have discussed, Shopify makes it convenient to set up an eCommerce store. The following are its pros: #### Simplicity One of the best advantages of Shopify is simplicity and it is convenient to use. You being a [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) owner ultimately want to entirely focus on running a business. You can’t afford to waste any time dealing with technical aspects of the online store. Shopify can be conveniently used by people who aren’t tech-savvy. #### Available Support Shopify has a dedicated support team. It provides all its users with 24/7 customer support via live chat and emails to solve queries at the earliest. You can also post your queries on Shopify Forums to get help from others who are also using the platform. #### Themes, Themes, and Lots of Themes Your online store must look aesthetically pleasing. It must be cleaner and appealing, and this is where Shopify excels yet again. It has a wide range of themes – free as well as paid. Themes are categorized based on the industries as well – like furniture, art, jewellery, and food. #### App Store With Shopify, you get access to more than 1200 plugins and Apps. With this large variety, you will surely find what you are looking for. It has Apps related to [inventory management](https://www.shiprocket.in/inventory-management/), accounting, and shipping – thus, you will save a lot of time focusing on your core business. In case you wish to know, the Shopify App Store is very easy and straightforward to use. #### Ease of Marketing The best way to get more traffic to your store is with the help of SEO. Shopify has a ton of SEO-additions as well as marketing tools. On a Shopify-sponsored website, you can also offer discount codes and link products with different [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) platforms. You also get add-ons to get access to data to measure results and make informed decisions. ### Shopify Cons Unfortunately, not everything is perfect. With pros, Shopify has some cons as well: #### Prices Shopify is not a free-to-use platform. You need to pay a monthly subscription to use it. Some themes are free while some come at a cost. Also, you need to pay a transaction fee every time you make a sale online unless you are using Shopify Payments. #### Limited Customizations Although you can customize your Shopify-sponsored online store, it has limitations. There are several other features as well, but they can’t be unlocked. Some other similar platforms offer more customization as compared to Shopify. ### Magento Pros The following are some advantages of Magento: #### Flexible An open-source platform, [Magento](https://www.shiprocket.in/channel-integrations/magento/) allows you to modify/change codes as per the requirements. So, you can customize the templates. Besides, Magento also allows third-party integration. The flexibility is one of the biggest advantages that Magento has on offer – it makes everything easy. #### Abundant Features Magento offers a wide range of features that allows you to manage multiple stores and support multiple languages, locations, pricing, and currencies. If you compare Magento and Shopify, Magento stands out with a lot of features. #### Large Community of Users Magento is one of the most used platforms and thus, it has a large community of users. Large community inspires to develop new extensions and plugins, and it also ensures quick support. #### Mobile-Friendly Platform Most of the online shoppers shop through their mobile and thus, a mobile-friendly platform is a requisite to ensure eCommerce success. With Magento, you can create a mobile-friendly website conveniently and give your [customers](https://www.shiprocket.in/customers/) a better shopping experience. This will help in increasing sales and decreasing the bounce rate. #### Scalable Everyone starts a business with the aim of expanding it later. As the business grows, you need to handle increased sales and manage higher inventory. Some online platforms might not efficiently handle this growth, but with a Magento website, you can handle from a hundred to a thousand products in an hour. It is a notable advantage of Magento that attracts many online sellers. ### Magento Cons #### Expensive Users can use the community version of Magento free of cost, but the enterprise version comes at a cost. And if you wish to opt for the premium enterprise version, it will cost you more. #### Time Consuming Magento takes time to load and therefore, making customizations is difficult as compared to other platforms. Switching to another platform from Magento is also difficult as the data is imported at a very slow rate. Magento’s flexible architecture is the main reason behind the slow loading – it makes it time-consuming and complex. #### Hosting A dedicated server is required to host Magento. Furthermore, Magento requires a lot of high-level skills. This is one of the biggest cons as it can lead to your website getting crashed. ## Magento VS Shopify: Comparison *[Image: Magento VS Shopify]* ### Ease of Use Choosing a platform that is hard to use will definitely make it impossible to build an online store. Shopify, as compared to Magento, is easier. It is a one-stop-shop – a drag and drop website builder. With Shopify, you can conveniently customize your page as per the requirements. With Magento, you need to interpret jargons and use coding to build an online store. You may also require hiring a web developer, which also means extra cost. #### Verdict In a nutshell, Shopify can be used by everyone irrespective of their technical abilities, whereas Magento can mostly be used by web developers. ### Themes The theme that you choose for your online store will build the first impression of your brand among the audience. It must be inspiring, user-friendly, and build trust. Shopify has many themes on offer which are much cheaper as compared to Magento. All Shopify themes are mobile responsive and look good on mobile. You can customize the Shopify themes by adding new pages, changing the colour palette, integrating [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) feeds, and much more. All of this can be done without changing any coding. On the other hand, Magento offers ready-made themes. These don’t require customization. However, if you wish to change something, you might need the help of a developer. #### Verdict Shopify offers wider options for themes as compared to Magento. Also, there is no need to know coding to customize Shopify’s themes. ### Apps and Add-Ons To meet your eCommerce desires, you can add extra functionalities to your online store. Both Shopify and Magento enable you to install additional extensions, Apps, and add-ons to your online store. Shopify has more than 1000 Apps, both premium and free, for different areas relating to advertising, marketing, shipping, and more. Magento has over 5000 extensions to choose from. #### Verdict Magento has more extensions as compared to Shopify, but you need to have coding knowledge to install them. ### Search Engine Optimization [SEO](https://www.shiprocket.in/blog/best-free-seo-tools/) helps in getting more visitors to your online store. With more visitors, you are more likely to sell more and earn more. Shopify has many reliant Apps for SEO. You can change/edit page titles and image alt tags. But Magento excels in SEO. It comes with numerous SEO guides that help you on how to get started. You can edit image alt tags and customize URLs as well. Notably, all these are in-built features on Magento. #### Verdict Magento is better than Shopify in this department. With a wide range of in-built SEO features, Magento is your go-to-go option for making your website more SEO-friendly. ## Takeaway Now that you know the pros and cons of each Shopify and Magento, you can make a sound decision. Both the platforms have their own set of advantages and disadvantages, but each one is best in its own way. While Shopify is more user-friendly, Magento offers flexibility. While Shopify doesn’t require any coding knowledge, Magento does. But if you are tech-savvy, you can make almost any change to your online store with Magento. Whichever platform you choose, ensure it is only for the benefit of your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). Wish you luck! --- ## https://www.shiprocket.in/blog/best-woocommerce-themes-for-ecommerce-store/ --- title: Best WooCommerce WordPress Themes For Your eCommerce Store - Shiprocket url: https://www.shiprocket.in/blog/best-woocommerce-themes-for-ecommerce-store/ description: Woocommerce has gained immense popularity and recognition in recent years. It is one of the best eCommerce systems that offer all basic and advanced features. Actually, WooCommerce is a type of WordPress plugin that converts WordPress into an online shopping store. last_updated: 2023-11-24 source: webpage --- # Most Popular & Free WooCommerce Themes For Your eCommerce Store Woocommerce has gained immense popularity and recognition in recent years. It is one of the best eCommerce systems that offer all basic and advanced features. Actually, WooCommerce is a type of [WordPress plugin](https://www.shiprocket.in/blog/plugins-for-ecommerce-website-built-on-wordpress/) that converts WordPress into an online shopping store. It has a flexible and intuitive interface with some power-packed features. It’s easy to use for online retailers, Woocommerce themes let anyone open an [e-commerce store](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) within seconds. Let us dig deep into the best WooCommerce themes of 2023 and avail the benefits of these WordPress themes for free: ## 10 Best WooCommerce Themes For Online Stores in 2023 ### Leto Planning to launch your first online store? It can be overwhelming especially if your budget is tight. To get your online store up and running, you’ll need to implement a simple WooCommerce theme with basic features. Leto could be an ideal choice. This is one of the best [WooCommerce themes](https://www.shiprocket.in/channel-integrations/woo-commerce/) to use for your online store. It comes with multiple niches and is suitable to use for almost any kind of online store. With the Leto WooCommerce theme, it’s easy to customize your store design, thanks to its built-in widgets and an extensive collection of Google Fonts. It also offers the Customizer to change colors, adjust font sizes, and more. You can impress your visitors, with Leto’s impressive header feature that you can use to showcase an image or a video. The WooCommerce WordPress theme is also good to use for translation and allows you to reach your audience in their native language. Moreover, if you’re looking for a free and best WooCommerce theme for your online store with a simple layout, Leto will help you get the job done. ### Jayla If you’re searching for a flexible WooCommerce WordPress theme, consider Jayla for your online store. This theme offers a multi-concept approach to employ anything in your store from clothing products to furniture, glasses, jewelry, cosmetics, and more that need in your store, Jayla covers all of it. In addition to that, you can also customize and style this WooCommerce theme quickly and effortlessly. It comes with a drag and drop feature for customization. All in all, Jayla offers an array of pre-defined page layouts that will go well with your online store. Just design an impactful [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) in no time with all sorts of features, like slider revolution, parallax effect, mega menu, header/footer builder, product quick view. So, just start-off your online store in style with the Jayla WooCommerce theme. ### eStore The eStore WooCommerce theme can turn your website into a stunning store with a visually appealing layout and striking features. This is one of the best WooCommerce themes for online stores, as it offers everything that you’d need for your online store. It gives you easy access to adding ads to your store, contact details, and multiple slots to promote the different deals and offers. This makes this WooCommerce theme an ideal choice for anyone looking to maximize their reach through their website. You can even personalize your store according to the need of customers in different countries. The eStore theme also gives you the choice of choosing between different languages and currencies. It comes with a search feature that allows you to review purchased products and [product pages](https://www.shiprocket.in/blog/product-page-optimization/), as well as details you need to include on the website. No doubt, the eStore WooCommerce theme is a perfect choice for eCommerce businesses and it’s free. ### Hanger The Hanger is the free and best WooCommerce theme with a great collection of features and functions. It offers a vast array of features when it comes to building your first online shop. It gives you all sorts of advantages in form of pre-defined content, home pages, product pages, contact sections, easy checkout process, and a blog system. It is all in one place. And you don’t need an experienced coder to customize and work with The Hanger. You will only need to search for a striking theme. The Hanger, after all, offers all the necessary features at your service. ### Shopstar The Shopstar [WooCommerce](https://www.shiprocket.in/channel-integrations/woo-commerce/) theme gives your online store maximum style and responsiveness. ShopStar themes offer plenty of white space to design your online store to showcase your products and the most important parts of your company. It is one of the best WooCommerce themes for a fashion blogging website or clothing store because you can highlight your fashion products in the large section by using the showcase button. You’ll also find that the Shopstar WooCommerce theme integrates well with SiteOrigin’s Page Builder. This allows you to use certain page elements on your website without any heavy coding. It also integrates well with the Contact Form 7 plugin that allows you to insert a contact form to keep in touch with your customers. The Shopstar WooCommerce theme is ready to use and you can add and organize products within seconds for your customers to find. It also comes with social media buttons that are great for guiding people around your website. Along with all these features, it comes with a full-width template, translation tools, and ready-to-start themes for your online store. ### Astra For e-commerce websites, fast loading page times are imperative for success. Astra is a lightweight WooCommerce theme that offers fast loading speed to help you boost sales. This is why Astra should be on your list of the best WooCommerce themes for online stores. This theme is also best to use for its super-fast speed, features, and performance. It gives you various pre-built formats, which you can customize without writing a single line of code. With Astra, you can also use tools, such as Beaver Builder, Elementor, Divi, to build your [online store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) in a more efficient manner. You can create and customize product catalogs and display them in responsive grid layouts. So if you want to take your online store to the next level of success, you have the option of Astra WooCommerce theme to maximize your marketing efforts. ### Woostify Woostify comes loaded with features, which could potentially offer you a clean and intuitive theme that is lightweight and fully optimized to work with the WooCommerce WordPress plugin. This theme comes packed with multiple themes and layouts for your product page and cart options. You can easily create a perfect online store with several headers, videos, images, product swatches, and more. Woostify also provides wishlist plugins to add to your online store and keep your customers to store their favorite products back in stock. This theme will also [boost your marketing](https://www.shiprocket.in/blog/hyperlocal-marketing-strategies-business/) efforts because of its highest coding standards. Overall, if you need a lightweight WooCommerce theme, Woostify could be ideal for you. It’s an excellent theme for any online store. ### VW eCommerce Store The VW Ecommerce Store is also one of the best WooCommerce themes for online stores. It gives a clean and minimal design to build online stores especially the fashion, makeup, and beauty stores, and more. The homepage design it offers makes it easy to display your most popular products. Store owners can easily add newsletters, coupons, and sign-up forms to attract potential buyers. The theme is easy to customize your color options, change the fonts, and add various widgets to your home page and product pages. In addition to that, the theme is optimized for marketing and [SEO](https://www.shiprocket.in/blog/best-free-seo-tools/) and it also allows you to create a multilingual store. ### Shopping Cart The Shopping Cart WooCommerce theme is popular for its beautiful and elegant layouts that display your products in the center and front. It also comes with a search bar so that your customers can easily search for products. You can also add widgets to your website for specific product categories. Another best feature of this WooCommerce theme is its ability to present your [brand names](https://www.shiprocket.in/blog/company-name-suggestions/) in the form of a carousel and customization features. The theme offers all the necessary pages for your online store. The theme is also responsive and supports multilingual content. Moreover, it supports the plugins to easily add even more functionality to your store. ### Easy Store The Easy Store is a popular and best WooCommerce theme that features different built-in layouts built for online fashion, sports, and general stores. The layout it offers can be used to display new arrivals, popular products, and product categories on sidebar menus that make it easy to link to all the shop categories for your visitors. With the Easy Store WooCommerce theme, your customers can easily add the product to their cart straight from the homepage or create wishlists. This WooCommerce theme offers customization with its powerful theme options panel. You can also set a color scheme so that your store will look great on high-resolution screens. ### Final Words WooCommerce themes come with features that you really need to build your online store with more versatile and unique features. The most important feature to look for in WooCommerce is the quality of its features, customization, and integration. The best way to assess the quality of a [WooCommerce theme](https://www.shiprocket.in/blog/how-do-i-integrate-woocommerce-with-shiprocket/) is to listen to what customers have to say. --- ## https://www.shiprocket.in/blog/double-your-conversions-with-online-visual-merchandising/ --- title: Online Visual Merchandising: Definition, Benefits & Tips - Shiprocket url: https://www.shiprocket.in/blog/double-your-conversions-with-online-visual-merchandising/ description: Visual merchandising has always been an integral part of brick-and-mortar stores. When you walk into a physical store, you notice enticing and well-organized displays to attract customers. These are arranged strategically to help the products sell themselves. last_updated: 2023-11-24 source: webpage --- # How To Double Your Conversions With Online Visual Merchandising Visual merchandising has always been an integral part of brick-and-mortar stores. When you walk into a physical store, you notice enticing and well-organized displays to attract [customers](https://www.shiprocket.in/customers/). These are arranged strategically to help the products sell themselves. *[Image: visual merchandising]* Essentially, the retail space, from where you sell your products, is the most productive salesperson in itself. But in the eCommerce world, your website is everything. It is the place where your audience goes (users land) to interact with the products/services and make a purchase. Thus, visual **[merchandising](https://www.shiprocket.in/blog/ecommerce-merchandise/)** plays a critical role in an eCommerce store as well. Visual merchandising is the physical store’s layout – how the products are placed, organized, and stored. It helps in improving the customer experience, engaging them, and communicating with them efficiently. In an online business, online merchandising helps in: - Conversions - User engagement - Store navigation - Ease of use - Average order value - Repeat visits from the customers ## What Is Online Visual Merchandising? Visual merchandising is how [online retailers](https://www.shiprocket.in/blog/google-alerts/) attract customers to their websites or mobile applications. For a physical store, it goes far to all the senses than just vision. The following are a few examples of how physical stores involve all the senses of customers: - **Smell**: many physical stores use room fresheners to give a pleasant welcome to their customers. - **Feel**: the feel or touch goes beyond just putting the products on display. It’s important to provide the customers with product demos or let them try clothes to help them experience the product. - **Sound**: friendly staff and soft-soothing music playing in the background is a way of creating the right energy. Some stores want to exhibit high-energy while some opt for a calming and relaxed feel. They choose music and volume according to the mood they want to set. Now for online stores, they can also provide visual treats to their customers via their sales channel, i.e., the website. Many brands these days are opting for an omnichannel strategy where they are selling through their site, social media channels, **[Amazon](https://www.shiprocket.in/blog/how-to-increase-amazon-sales/)**, Flipkart, etc. Therefore, there is a need to differentiate each selling channel. Given that you don’t have much control over the channels that you don’t own, you can focus on customer engagement and conversions on your channel – your website. Customers are also looking for a great experience from web stores and this is where visual merchandising comes into the picture. ## Benefits of Visual Merchandising *[Image: visual merchandising]* ### Control Over Visual Display Online users are like guests coming to your house. When guests arrive, you keep your home tidy and decorate it to ensure it looks good, visually appealing, and inviting. It should make your guests feel welcomed. Similar is the case with online visual merchandising – it attracts the users and welcomes them to your website. With visual merchandising, you get control over the user experience. You can customize the information/formatting of a page according to your customers. It will help bring maximum user engagement, generate revenue, and improve the performance of the store. ### Top of the Funnel Engagement Online retailers spend a lot on [social media marketing](https://www.shiprocket.in/blog/effective-social-media-advertising/), SEM, and other such sources to bring more traffic to the website. Their main objective to increase the top of the funnel engagement but the visitors are not necessarily engaged. Without any engagement, they may leave the website immediately – increasing the bounce rate. Besides, the customer acquisition cost is also increased. To engage customers, you need to provide them something interesting within a few seconds of them landing on your website. Then you can lead them to view your products. Increasing product views is the main goal of visual merchandising and it can be done by placing all the elements in the right place. ### Visitor Retention Online stores and websites generally have just a few seconds to grab the attention of the visitors. Your online store is competing with other online stores or mobile applications for the visitors’ time and attention. The chances are the visitors won’t buy anything on their first visit. You can attract them to make them visit again to make a purchase. Each [product review](https://www.shiprocket.in/blog/get-more-product-reviews/) by the visitor points out that he is likely to visit again to make a purchase. ### Decreases Bounce Rate Online visual merchandising can help in preventing the visitors from exiting the website immediately after landing, and thus, decreasing the bounce rate. As visitors explore more, the product discoverability increases, and the bounce rate decreases. ### Store Conversions Online merchandising is not only related to improving the [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/). It is performed to increase sales and revenue as well. With analytics, you can analyze customer data to understand their patterns. With this information, you can predict their behavior and improve the chances of store conversions. ## Tips To Use Online Merchandising *[Image: visual merchandising]* The following online merchandising practices can help you with conversions: ### Tell a Story With your online merchandising plan, you should focus on telling the customers your brand’s story. You can create a browsing experience for them that encourages them to impulse buy. Entice them further to buy multiple products. Use quotes and visual elements to make your story-telling interesting and seamless. ### Use-Generated Content Tell your brand story with the help of user-generated content. With its help, you can make your customers believe in the authenticity of your brand and [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). Customers tend to believe more in what other customers say than what you say. It helps in building customer loyalty. User-generated content also provides the users with first-hand user experience about your product. ### Detailed Product Descriptions Give every detail about the product to your customers with detailed and explanatory product descriptions. It should include all the details that your customers might want to know. Besides, also paint a picture of how your products will benefit them. This means, clearly outline the features, size, and shape of the product. And also highlight how the product can be used – outline its usage in real life. ### Optimize Search Feature One of the advantages of eCommerce merchandising is that it gives shoppers the power to sort products on the web. The shoppers can sort products by colour, size, shape, and specific feature that they otherwise could not do in a physical store. Also, online stores that sell hundreds of brands and a huge inventory make it easy to scan and sort products. Also, many [customers](https://www.shiprocket.in/customers/) start by searching for their favourite products in the search bar. So, keep the product pages up-to-date with relevant keywords. ### Customized Shopping Environment With online visual merchandising, you can also tailor the experience for the customers. You can prompt your customers to provide their shopping preferences to create a customized shopping experience for them. Accordingly, you can provide relevant products and thereby, increase the chances of conversion. Visual merchandising is not a tool to be only used by physical stores. It can be really helpful for online stores as well that need to offer a personalized and engaging experience to their customers. The goal is to move the customers from the landing page to the checkout page and help them successfully make a purchase as quickly and effortlessly as possible – meanwhile, keeping them engaged as well. --- ## https://www.shiprocket.in/blog/hire-ecommerce-team/ ```markdown --- title: Who Should You Include in Your eCommerce Team to Achieve Growth? url: https://www.shiprocket.in/blog/hire-ecommerce-team/ description: This post shows who to include in your team to achieve success in your online eCommerce business and drive results. last_updated: 2023-11-24 source: webpage --- # Who Should You Include in Your eCommerce Team to Achieve Growth? Is your organization starting an e-commerce website? There are great plans, endless possibilities, and an unforeseen workload, with no dedicated e-commerce team. So, who will manage the website or the responsibilities of [e-commerce marketing](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/)? Who is ultimately responsible to gather and analyze online data and sales results? You need to hire an e-commerce team to build the foundation of your online eCommerce business. It can be challenging to know where to start. And before you dive deeper into the hiring process, you must first explore the roles that make up a successful ecommerce team. ## Essential Hires for Your Ecommerce Team ### Vice-President or Head of Ecommerce The most important hire for your eCommerce team will be the vice president who’s going to lead the team through the next stages of growth. The head of eCommerce has the chief responsibility for overseeing the entire [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) operation, getting the right people, and making decisions that allow your business to achieve goals faster. Ideally, this person should have excellent experience in many different areas of eCommerce, online marketing, website design, advertising so that they’re able to effectively help other team members. This person should be patient because making a mistake with this person can set you back a bad leadership or tackling goals the wrong way. But making the right hire can boost your business’s growth. We recommend you to make this hire later because, in the beginning, you just need more people in the team. But later, you’ll need a vice president or head of eCommerce to guide the team. The main goal of this person is to increase the [online store’s performance](https://www.shiprocket.in/blog/ecommerce-bounce-rate/) over time. They are the foundation of your business upon which everything else is built. ### Digital Marketing Manager When your online eCommerce store starts to grow, you might need the resources to hire a team, but you’ll need someone for executing the key tasks on the digital front. And that’s where a digital marketing manager can really help out in taking some of the load off. Ideally, this person in your eCommerce team has great experience in analyzing online data and marketing trends using it to grow your digital sales channels. They should know about Google Analytics, know Facebook’s dashboard, and be able to [create effective email campaigns](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) for your online business. They may take over the responsibility of the entire eCommerce store and become the head of eCommerce, but in the beginning, they’ll have responsibility for everything that happens in the online store. They’ll decide the visions and goals and bring them to reality through leads, paid traffic, email flows, and more. Even if you’re outsourcing work to agencies, they’ll be the contact person. This is why, you should choose a digital marketing manager with broad experience in digital sales and marketing and who’s a quick learner, and great at analyzing datasets. ### Supply Chain Manager One of the most critical roles in an eCommerce team is the supply chain manager. This is the person who makes sure that the products stay in stock, reach the warehouses on time, and actually shipped to customers. This person in your eCommerce team handles all the tasks involved between the time a customer places an order and the product arrives at their doorstep. This person can have a huge impact on the business’s success. Not only this, but this person also helps with keeping shipping costs low and interacts with the manufacturers, and suppliers to ensure the product is never sold out. A supply chain manager handles the sourcing of raw materials, [inventory management](https://www.shiprocket.in/inventory-management/), orders, and making sure the goods reached your warehouses in time to ship to your customers. Let’s take an example, if you run an ecommerce store selling cosmetics for women, a supply chain manager will be the one finding quality products from suppliers, manage orders, getting everything tested on quality standards, securing payment, and clearance for international shipments, and shipping it to the customer safely. It’s a big role and one that you hire requires a lot of skills, patience, and understanding of the supply chain network. ### Web Developer For eCommerce businesses, a smooth-running website is essential for success. Even though platforms like Shopify, WooCommerce, Magento, [Shiprocket website builder tool](https://www.shiprocket.in/features/free-ecommerce-store/) have made online selling accessible to even non-techy people. At a certain point, you’re going to hire someone to manage the technical side of your eCommerce store. From the optimization of your mobile app to speeding up website page load and making sure the store’s plugins work together without hampering the website performance, a web developer will be a key member to hire for your ecommerce team. A web developer’s main role is getting the right design, [website templates](https://www.shiprocket.in/blog/best-ecommerce-website-templates/), and functionality for your store. For example, if your website is down or slow, it’s their responsibility to fix it. If app data is not flowing properly, it’s the developer’s job to figure out why. If the home page or product pages look unstable, it’s their job to update the pages and find out why the code is broken, and repair it. Additionally, this person should know both front-end and back-end development. That’s why you should look for someone who has an understanding of core web development and knows how to quickly fix tech issues. ### Content Specialist Hiring a professional content writer saves your time and allows you to focus on your business competencies. Content writers can help improve the readership of your website by writing great advertising material, blogs, and posts that people not only want to read but also share. So, the readership of your blog will increase, your blog readers will be more engaged and you will score some added signups, Facebook likes, and retweets. Content writers are typically skilled researchers whole will be able to help you create quality content that your followers want to hear about. They also understand what Google wants. And Google absolutely loves fresh content and provides increased numbers of website visitors. For small to medium-size businesses, content specialists are a worthy addition to your team. They help you get an increased brand reputation, traffic, and user engagement. So, if you are struggling to [get traffic to your eCommerce website](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/), it is highly likely that you haven’t hired a content writer in your eCommerce team. ### Customer Service Representatives A customer service representative is responsible for answering live chat, taking phone calls, or addressing support tickets via email. Customer service is a critical part of any successful online business. And it’s something that you will simply not ignore to hire for your ecommerce team to scale. If you’re doing business online means there will be some issues, you need to handle customers’ questions and get answers to them. With a well-trained team and [customer service tools](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/), you can help customers get their questions answered and make sure the customer is treated well. For example, if someone hasn’t received the right product or there is a delay in shipment, it’s the support executive’s job to address the customer’s concerns, and make sure the customer is happy with the solution. As your business scale and grow, customer support is a critical function. Bad customer service can do irreparable damage to your brand image. But positive customer support can make a huge difference to your business. ### In the End [Building an online eCommerce store](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) can take lots of failures, and patience. Hire an eCommerce team to unleash your brand’s full growth potential. That’s why many top eCommerce companies look to hire people with the right set of skills, experience, and an extreme passion for their work. ``` --- ## https://www.shiprocket.in/blog/homepage-layout-ecommerce-website/ --- title: 17 Useful Tips for Designing the Best Homepage - Shiprocket url: https://www.shiprocket.in/blog/homepage-layout-ecommerce-website/ description: The e-commerce web design has its own unique features and is designed to lead online shoppers to make purchases from a site. When a business designs an eCommerce website, it needs to consider the main principles of designing the layout. last_updated: 2023-11-24 source: webpage --- # 17 Useful Tips For Designing a Homepage Layout For Your eCommerce Website The e-commerce web design has its own unique features and is designed to lead online shoppers to make purchases from a site. When a business designs an [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/), it needs to consider the main principles of designing the layout. An online store has to be attractive and must use the right color combination to display products. Only a well-designed website can help you convert more sales. Many other factors require attention when designing a homepage layout. The homepage layout also needs to gain the prospective customer’s attention and trust. This article discusses some essential tips for business owners to keep in mind while designing a homepage for their eCommerce website. ## Useful Tips For Designing a Homepage Layout ### Provide a Clear Value Proposition The homepage layout should immediately give visitors a clear idea of the [site’s value proposition](https://www.shiprocket.in/blog/create-strong-value-proposition-for-business/). It clearly states that it is the best way to create a distinct brand identity in the consumer’s mind. The brand value is an important entity to consider in the process of designing your home page layout. While you’re trying to get a design off the ground, the brand value proposition is critical from the early stage. If you’re planning to build multiple pages, you might have to ensure that your website can cover all of them. Building a strong value proposition will give your users reassurance when they invest in your products. The brand value is important to build momentum as your project ramp-up. ### Add a Search Box An eCommerce website is incomplete without a search box. After finding the website homepage, potential [customers](https://www.shiprocket.in/customers/) are most likely to use the search box to seek what they need. According to surveys, adding a site search to an eCommerce website increases conversion by up to 50 percent. So it’s important to make sure your search box adheres to industry best practices. Designers should check multiple positions and sizes for the search box to see which generates the most queries. Amazon’s search box is the best example to add to your web page. ### Offer Product Recommendations The homepage layout design should also give a clear idea of the site’s [product listing and diversification](https://www.shiprocket.in/blog/product-page-optimization/). This is particularly important to websites that sell a wide range of products. The major eCommerce sites provide a narrow representation of their products and don’t simply feature their most popular products. The best examples of eCommerce websites that display product diversity are Netmeds.com, DrugStore.com, FirstCry, Myntra, and Flipkart. ### Highlight Special Offers A survey indicates that 47 percent of online shoppers are only interested in buying products with some special offers. Therefore, it is a best practice for the homepage layout design to feature a section displaying offers and discounts. For example, eBay, Walmart, BestBuy.com provides items at a discounted rate and display these items in the top navigation. ### Feature New Product Arrivals Featuring new products, popular [products](https://www.shiprocket.in/blog/products-sell-online-from-home/), and new arrivals helps improve customer decision-making. It also helps you to display the top most popular products from different categories that can lead to better conversion rates. Your site can display these products as “trending” items under “Trending Now” products. For example, Amazon displays a section “What other customers are looking at right now.” This section displays new arrivals and popular products in dynamic categories such as cosmetics, fashion, electronics, etc. Highlighting new products and popular products is particularly useful for recurring customers. ### Personalized Recommendations Use personalized recommendation engines on your eCommerce website to send item suggestions to customers based on their shopping history. Recommendation tools such as Nosto and Gravity can make personalization easy based on the shopping history, search keywords, location, pages viewed, etc. If a customer searches for “women’s jackets” your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) site should also suggest other items from similar categories. ### Showcase Featured Products Always showcase featured and discounted products on your eCommerce website based on back to the product category. Most customers are looking for the specific products on sale but also the type of the product. A survey shows that around 43 percent of major eCommerce sites got this wrong. ### Shipping and Returns Policies [Shipping and returns policies](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/#:~:text=Try%20to%20have%20a%20returns,free%20shipping%20and%20free%20returns.) should be mentioned clearly on the homepage of an eCommerce website. Let’s take an example if you offer free shipping and if the offer is attractive, it can significantly improve the conversion rate. Try to place this offer on top of your website, either on the right or left-hand side of the homepage. ### Display Contact Information Always display the contact information prominently on the website homepage. It assures that your site is genuine and is safe to share personal information and payment details. This feature also helps increase conversion rate, because customers can post their queries and questions that might be hindering them. Keep your contact information on both the top and bottom of the page. It is best to display this information at the bottom. ### Display Entry Pop-ups Leading e-commerce websites use entry popups that include announcements of a discount or special offers for visitors or special information for a particular occasion. The entry pop-ups can also include an option to sign up to receive special offers and notification of new [product](https://www.shiprocket.in/blog/product-page-optimization/) releases. It is compulsory to provide an exit option as it may otherwise have a negative effect on conversions. However, some companies keep it compulsory to enter pop-ups for its buyers. For example, exit-intent popups are the only way to keep customers engaged that offer a discount, free shipping in exchange for an email address or signup. So, if you are selling products online, consider offering a discount, offer, free delivery, shipping, or product demo on the entry and exit popups. ### Use Banners or Carousels Banners or carousels on your eCommerce website help you display a variety of products, categories, and offers. This type of marketing is particularly useful for sellers with vast products to sell. For example, Myntra keep its top four categories and displays top products in each category. These banners utilize limited space on the homepage and your customers need not to juggle more than four or five categories. The banner’s text and images should be clear. Also, you should know how many [banners](https://www.shiprocket.in/blog/effective-banners-cta-examples/) can be displayed on the home page of the website. In addition, the carousels should have a pause button and should not move too quickly. ### Add Social Media Icons Social media icon is one of the important things you should add to your home page. People want to want more about your brand and need social proof to find out that your site is valuable. A website with very few fans or followers may get a negative impression on the customers’ minds. ### High-Quality Images All customers just look at the images on a website instead of reading text line-by-line. Therefore, the quality and style of website images play a big role in getting visitors’ attention. This is particularly true for fashion, cosmetics, home decor, furnishings, and retail sites. A study indicated that customers associated poor-quality images with poor-quality products. ### Know Your New & Returning Visitors You need to differentiate between new and returning customers, as they may not like to receive the same list of products and same display every time. So, it is important that you provide them a new display every time they visit your website. The information you can update includes special discount coupons, previously viewed products, new items, and items related to their purchase history. It can also include information related to unpurchased items in the shopping cart. ### Display Customer Testimonials Displaying [customer testimonials](https://www.shiprocket.in/blog/how-are-client-testimonials-helpful-for-a-business/) on your eCommerce website homepage can improve your credibility among your customers. Simply having a customer testimonial on your website can be enough to win the trust of your customers. Secondly, testimonials are like true and positive reviews from previous customers, which display your work and the services you’ve provided. ### Link to a Customer Service Section The eCommerce site homepage should have a link to a “Help” section or “Feedback” section, preferably where you can sub-links to other areas such as FAQs, warranty, privacy statement, return statement, payment methods, shipping information, and your cancelation and return policies. ### Display a Press Section Having a [news and press coverage](https://www.shiprocket.in/press-release/) section on an eCommerce site helps improve your brand credibility in the eyes of new and returning visitors. This is one of the most effective ways to display product updates and related information on your website. You can also use this section to display your awards or recognition that you have received that will further improve credibility and brand reputation. ### Bottom Line If your e-commerce website follows all these tips and the latest trends of home page designing, your site is sure to succeed and gain an edge over the competitors. Good luck in your quest to optimize your [website conversion rate](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/). Hope these guidelines will help you to understand the importance of homepage optimization for your business. --- ## https://www.shiprocket.in/blog/maintain-cash-flow-during-crisis/ --- title: 7 Actionable Tips to Maintain Cash Flow During Crisis url: https://www.shiprocket.in/blog/maintain-cash-flow-during-crisis/ description: According to Business Insider, 82% of businesses fail due to cash flow problems. A cash flow shortage happens when more money is flowing out of a business than is flowing into the business. That means, during a cash flow shortage, you might not have enough money to cover payroll or other operating expenses. last_updated: 2023-11-02 source: webpage --- # 7 Actionable Tips to Maintain Cash Flow During Crisis According to Business Insider, [82%](https://www.businessinsider.com/why-small-businesses-fail-infographic-2017-8) of businesses fail due to cash flow problems. A cash flow shortage happens when more money is flowing out of a business than is flowing into the business. That means, during a cash flow shortage, you might not have enough money to cover payroll or other operating expenses. When business leaders have no strategy or plan to handle a cash flow shortage, a cash flow crisis occurs. In the event of a cash flow crisis, you need to be ready to take action to save your business from an untimely demise. ## Take These 7 Steps In The Event Of A Cash Flow Crisis ### Adjust Your Business Plan to Improve Profit Margins Encountering a cash flow shortage should lead you to closely inspect your business plan, processes, operations, and expenses. You need to determine why you experienced a cash flow shortage, whether it will be a recurring problem, and you will also need to put a plan in place to handle future shortages. Use [job costing](https://www.growthforce.com/blog/why-job-costing-is-essential-for-small-business-owners-0) to look at your business’s profit and loss statements and profit margins based on individual categories within your company (jobs, clients, employees, events, marketing strategies, products, and services) to determine which areas of your business are the most and least profitable. This will help you adjust your business plan to focus on services that generate the most profit, let go of clients who might be costing you more money than you realize, optimize your pricing structure and also identify areas of waste or unnecessary expense to remove from your operations. ### Accelerate Your Receivables Take a page out of [Tesla’s](https://www.growthforce.com/blog/is-your-business-facing-a-cash-crunch-heres-how-tesla-boosts-cash-flow#) cash-flow-crisis-playbook and speed up your receivables. The quicker money begins flowing into your business, the sooner your cash flow problems will be solved. Tesla sped up their receivables by offering and accepting pre-orders for a product before it hit production, but you can use other strategies to accelerate receivables: - Ask new customers for a deposit or partial payment up-front, rather than billing the entire amount due in a single invoice after services have been rendered or products have been delivered. - Start sending your invoices early. Adjust the management of your receivables to invoice clients immediately following the delivery of products or services, rather than sending out all invoices on a particular day of the month. The sooner you send an invoice, the sooner you will receive payment. - Send invoices more frequently. Instead of waiting for the full completion of a job to send an invoice, generate invoices every week or every two weeks to cover the services delivered up to that point. - Focus on your past due accounts. Scour your stores receivable for past due to clients and start making phone calls. You can ask past due clients for partial payments; in a cash flow crisis, every cent counts. - Make it convenient for clients to pay by offering additional payment methods, such as credit card or [mobile and electronic](https://www.growthforce.com/blog/why-your-business-should-accept-credit-cards-and-mobile-payment) payment options. ### Negotiate Your Payables If you can delay or reduce the amount of cash flowing out of your company during a cash flow crisis, it will help reduce your working capital strain. Be honest with your vendors to negotiate payments or to inquire about delaying payments. Although some might be unwilling to budge, the odds are vendors to whom you have been loyal will be flexible and willing to work with you during a tight situation. You will also likely be able to get some leeway or perhaps even a reduced obligation from your utility providers. ### Consider Borrowing Options Cash flow shortages occur when more money flows out of your [company](https://www.shiprocket.in/blog/company-name-suggestions/) than into your company. One way to solve the problem is to find a way to bring money into the business. You can do this with a business loan or a credit card advance. However, before you take on business debt, be sure you understand the interest rates, consider all other options and are not making a decision that will simply kick the problem down the road to be addressed later. If your business has an inherent problem causing your cash flow crisis, then taking on debt will only put a band-aid on the issue and make the situation worse in the future. ### Raise Investor Capital Another way to quickly increase your business’s working capital (and bring in a new business partner) is to sell equity. However, like taking on debt, be sure you genuinely want or need to sell a piece of ownership in your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) to solve a cash flow crisis. Also, be careful regarding the type of investors to whom you decide to sell and choose to partner. Do not let the pressure of a cash flow crisis lead you to make poor decisions for your business’s future. ### Slash Expenses As a rule of thumb in business, you should constantly scrutinize every single penny that leaves your bank account, but you will need to be especially critical of spending during a cash flow crisis. During a cash flow shortage, you must prioritize your company’s expenses. Eliminate all unnecessary expenses and only spend on the costs that keep you operational and generate revenue. ### Sell Non-Essential Assets In addition to cutting non-essential expenses, you can also off-load non-essential business assets in a cash flow crisis. Although this is a temporary fix, as you can only [sell](https://www.shiprocket.in/blog/products-sell-online-from-home/) an unnecessary item once, it is an effective and quick way to raise some cash when you are in a bind. --- ## https://www.shiprocket.in/blog/ecommerce-website-template/ --- title: How to Choose and Customize eCommerce Website Templates url: https://www.shiprocket.in/blog/ecommerce-website-template/ description: This blog lists 5 things to consider when choosing eCommerce website template for your online store and customization tips. last_updated: 2023-11-29 source: webpage --- # How to Choose and Customize eCommerce Website Templates It is not necessary to have a large capital investment to build an eCommerce website. It’s definitely worth using the free [website templates](https://www.shiprocket.in/blog/best-ecommerce-website-templates/) with CMS. Fortunately, a business can create a professional-looking website where both its brand and budget will not suffer. These customize and free eCommerce website templates are of high quality. Their design and layout are all created by professional designers. The main thing you need to consider about choosing the pre-built website templates is the fact that they were not specifically designed for your brand. So, you must understand your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) needs and target audience to choose the right website templates for your ecommerce site. Here are few things to consider in choosing the best eCommerce website templates. ## 5 Things to Consider When Choosing a Website Template ### Design When it’s about eCommerce websites, it’s not necessary to choose a flashy design. Certainly, an online eCommerce store has to be appealing to draw visitors’ attention. However, an online store has to be user-friendly and put the user experience first. So choose a website template that will allow your visitors to easily navigate to your site to shop. Stick to a simple and [intuitive template design](https://www.shiprocket.in/blog/homepage-layout-ecommerce-website/) that will make site navigation, product searches, and shopping easy. Also, make sure that simple design doesn’t have to mean using white space or making images more flashy. It’s about giving some creative touches and interesting content to make your website stand out and provide an easy shopping experience. ### Features A good website template design will be useless if your online store lacks the necessary features. You can get some ideas of what features to use from other websites in your similar niche. This helps you determine which features you should include on your site to attract visitors and provide an overall satisfying shopping experience. For example, you can add a News Section to your site where you can post about upcoming deals or events. The New Products Arrival section gives a quick way to see your new products. Similarly, you can add Popular Products Section to showcase your product line. Adding Search or Advanced Search Box helps your customers to locate products in your online store. Store Finder feature also helps your customers to locate your national or international stores nearest to them. By adding the option of payment via debit card, credit card, internet, UPI allows your customers to quickly choose their [preferred payment method](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) in your store. ### Color Scheme The color scheme of your online store will help improve your [brand identity](https://www.shiprocket.in/blog/about-us-page/). So it’s important to choose it carefully. The best way to choose a color scheme is that it will best represent your brand identity. You can also choose from the most prominent color in your logo or products. For example, you can take two or more colors to form a complementary color scheme that gives your eCommerce website a nice look. You can also choose tricolor to influence your customer perceptions. For instance, the combination of yellow, black, and red is often used to evoke excitement. And a black, red, and white combination give a formal appearance. While using a mixture of blue, white, and gray shades evokes warmth. So, analyze the color scheme that best creates the impression of your brand and how you want [customers](https://www.shiprocket.in/customers/) to perceive your brand. ### Customization A website template should be easy to customize with a layout that can be easily changed according to your preferences. Ideally, the template should allow quick changes in design and features from the backend so you can change the font, color, background, and other elements of the template with ease. Most HTML website templates can be customized with ease without touching the code. Customizing your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) is easy but make sure that every element added or changes done to the website template should bring a benefit to your online store. Otherwise, you’re just making your site loaded with features that are unnecessary and can destruct the overall customer experience. ### Browser Compatibility As you know, there are website templates that support different browsers. One browser can affect the performance of your website and how it displays on a screen, and also the user experience. Therefore, you must choose a website template that is compatible with most web browsers to give visitors a consistent look and feel. Additionally, [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) to choose a template that is also compatible with mobile browsers. Many ecommerce websites do offer compatibility with mobile-friendly templates so you can be sure your online store will display on all kinds of devices, mobile phones, and tablets. ### Final Words With hundreds of website templates out there, something as seemingly simple as picking out a template can be difficult. But with the above points in mind, choosing the right eCommerce website template should be less daunting. Once you’ve selected the right website template, learn how to best customize its features to create a [superb online store](https://www.shiprocket.in/features/free-ecommerce-store/). It is worth putting up an extra effort to find the perfect eCommerce web theme but in the end, you have to check the features, usability, and how well it suits your business, brand, and products. --- ## https://www.shiprocket.in/blog/order-confirmation-emails/ --- title: Order Confirmation Emails: Examples and Their Importance - Shiprocket url: https://www.shiprocket.in/blog/order-confirmation-emails/ description: Making a successful sale on your eCommerce website cannot compare to any amount of satisfaction. It’s a crucial moment of accomplishment. However, does your relationship with the customer end there? last_updated: 2023-11-29 source: webpage --- # What to Include in Order Confirmation Emails to Build Strong Customer Relationships Making a successful sale on your eCommerce website cannot compare to any amount of satisfaction. It’s a crucial moment of accomplishment. However, does your relationship with the customer end there? After you make your sale, the customer’s journey starts. This is where you have to take care of everything, starting from [shipping](https://www.shiprocket.in/blog/same-day-shipping/) to delivery. You might be doing great in your logistics, but should your communications be as boring as the process? We don’t think so. *[Image: ]* It is vital that you actively engage with the customer after making the purchase and keeping them informed at every step of the journey. Order confirmation emails of one such communication are highly critical to customer success. According to a [report](https://www.omnisend.com/blog/confirmation-emails-the-ultimate-guide-to-increasing-sales-on-autopilot/) by omnisend, order confirmation emails have an open rate of 65% and an average click rate of 17%. This is 4x higher than any other promotional email that you send. So, do you think your order confirmation emails should only be the order details, or can you use them for something more? Let’s find out. ## What is an Order Confirmation Email? Before we begin, let’s understand what an order confirmation email is. An order confirmation email is a receipt that your customers receive once they have placed the order on your website. This is the first piece of information sent to them, followed by other details such as [tracking](https://www.shiprocket.in/shipment-tracking/), delivery date, etc. ## Why are Order Confirmations Important? Order confirmation emails are essential because they are a vital piece of information for customers. It contains order details such as the order number, product details, quantity, etc. Suppose the customer has an issue with the [payment](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/), delivery, product, etc. In that case, they can reach out to your support team and easily access the order details from the order confirmation email. Like in an offline store, a customer is given a printed bill as soon as they make a purchase; this email is also that. It is a proof of purchase for the buyer, so they tend to engage with it more. ## How Can You Make Your Order Confirmation Email Interesting? Since your customers actively engage with the order confirmation email sent to them, you must take advantage of this and present them with more relevant information to stay longer on the email and take action. *[Image: ]* Here are a few ways to improve your order confirmation emails and make them more engaging. ### A Smart Subject Line The subject line is the first text your customer reads when they receive the email. Your subject line can either be innovative and engaging with witty and exciting content, or it could be a simple subject line talking about the order. The advantage of an intelligent subject line is that it spikes and interests the customer and makes them curious to know what more is inside other than their order details. An order confirmation email will be sent after every purchase. However, [customers](https://www.shiprocket.in/customers/) check it just to be sure that they have received it. Adding an intelligent subject line will help you grasp their intention and build interest almost immediately, as the window to do so is very small. ### Order Details Next, the hero of your order confirmation email is the order details. Make sure you include the name, quantity, cost, etc., in a proper readable format. It should be visible as soon as the customer opens the email as it is the most critical information. Try using basic fonts as customers do not want to put a lot of effort into reading about the order details. ### All Costs Another crucial aspect of your order confirmation email is the costs that are included other than the purchase. For example, if you have charged an additional tax, packing fee, or [shipping fee](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/), make sure it is highlighted in the order confirmation email to eliminate any room for confusion at the start. Also, specifying this ensures that you have proof of your customers ever come back saying they were unaware of the costs. Moreover, it increases transparency and ensures that your customer is always provided information early on. They must know what they paid for. ### Support Details Next, include your support details at a spot that is easily accessible in the email. Mention your email, website link, contact number, etc. So that the customer can reach out quickly if they have any confusion or trouble. Whenever a customer faces any problem with the order, the first email they refer back to is the order confirmation email that contains all the essential details of their purchase. Therefore, it is vital to specify your [support details](https://support.shiprocket.in/support/home). ### Marketing Banners Another intelligent element you can add to your confirmation email is the marketing banners. These do not need to be very big. However, they can be small square sizes talking about any other products or offers you might have running in your store. Since the engagement rate for these kinds of emails is high, there’s a good chance that the customer might return to the website if they find anything suitable. If you provide your customers with any discounts or cashback after a successful purchase, you can include that in the form of banners. ### Recommendations There are vast data available when a customer browses through your website. Play this data to your advantage and provide customers with recommendations in the form of complementary products or relevant purchases that will go with their existing products. This will make their experience with your website extremely [personalized](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) and give them a sense of customization. If it is included in their order confirmation email, the chances of going back to your store and making a purchase are higher. ## Examples of Engaging Order Confirmation Emails There are many examples of beautifully crafted order confirmation emails from several eCommerce stores. You can take inspiration from these to create emails of your own. Here are is one such example – ### Lenskart When you place an order for spectacles from Lenskart, they send across a very witty order confirmation email. They play on people’s emotional chords, and the subject line of their order confirmation email reads relationship status: committed and confirmed order followed by the order number. The email shows you a clear picture of the [product](https://www.shiprocket.in/blog/product-page-optimization/) you have ordered, along with the specifications, pricing, and additional costs. It also contains the shipping and billing address to put out everything. Following this, they have the support options for email and call, and then they show other products in the form of GIFs and banners. This is a classic example of a witty order confirmation email that hooks you right from their subject line. They could have sent across a regular email talking about the order details, but they took an intelligent route so that customers would be bound to open the email and engage with the content provided. This is how you can give a creative twist to regular email content. *[Image: ]* ## What Follows After the Order Confirmation Emails? After the order confirmation email, you need to send out regular tracking updates to your customers. These include emails talking about the shipping date, where the order has reached, if it has been shipped, when it will be delivered, etc. We understand how important it is to make sure that the correct information reaches the customer. It can be very tedious if you have to do this via a third party for every order. Hence, at [Shiprocket](https://www.shiprocket.in), we have introduced a post-purchase tracking system where you can send customized Emails and SMS notifications to your customers right from the platform. These emails include your brand name, brand logo, and relevant information. You just need to choose from a template, edit the content according to your requirement, and we will send his emails for every shipment that goes out. This way, you can avoid any confusion between two platforms and conduct all fulfillment operations until the order is delivered right from one platform. ## Conclusion [Post-purchase](https://www.shiprocket.in/post-purchase-tracking/) communications are as important as the sale. Therefore, ensure that you take full advantage of these communications and provide your consumer more than what they ask for. You need to utilize every chance you get to your customer and engage with them as much as possible. --- ## https://www.shiprocket.in/blog/logistics-management-flow-charts/ --- title: Logistics Management Flow Charts: The Benefits & Key Areas -Shiprocket url: https://www.shiprocket.in/blog/logistics-management-flow-charts/ description: This is a beginners guide to understand the importance of logistics management flow charts for eCommerce organizations. last_updated: 2023-11-27 source: webpage --- # A Beginners Guide To Logistics Management Flow Charts Managing logistics is not an easy job and requires expert knowledge and competence. Efficient [logistics management](https://www.shiprocket.in/blog/ecommerce-logistics-work/) should be taken care of by the team right from the raw material to the final stage, managing the entire requirements and transferring them to the right place. ## Logistics Management Flow Charts Logistics management workflows or flow charts are the step-by-step depictions of the processes and sub-processes that are necessary for [logistics management](https://www.shiprocket.in/blog/improve-courier-pickup-with-shiprocket/) in an organization. Logistics workflows are well-defined, documented, and reviewed charts that are updated regularly to achieve cost-effectiveness and meet SLA’s for the final delivery of packages. Each process and sub-process throughout the logistics management function can benefit from the use of flow charts. ## The Benefits of Logistics Management Flow Charts The benefits of logistics management flow charts include several areas such as fleet planning, logistics & transportation, and last-mile logistics. Planning these processes is a great way to improving logistics management efficiency, which typically gives you more satisfied customers. Workflow charts for logistics can be used in different ways throughout the process, but here are a few specific ways that they can be beneficial to your organization: ### Perform Standardized Checks of Delivery Vehicles Organizations can use [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) management flow charts to perform fleet checks at regular intervals. For example, to check the power steering, GPS connectivity, etc. on the company’s delivery vehicles. These flow charts can be useful for checking all necessary items on delivery vehicles and you can also plan what to do if an item needs maintenance. ### Flow Chart to Plan Out Last Mile Logistics Last-mile logistics is an important concept in eCommerce logistics & shipping. Due to the growing demand for online shopping and fast delivery, [Last-mile logistics](https://www.shiprocket.in/blog/improve-last-mile-delivery-with-3pl-fulfillment/#:~:text=The%20processing%20rates%20for%20Shiprocket,improve%20your%20last%2Dmile%20delivery.) management costs can be as high in the market. So businesses are focusing on how to manage this process more for delivering packages. A logistics management flow chart helps plan out the last-mile logistics process and also gives a layout to companies on what should they do in certain situations. It also helps to identify the areas in logistics where most issues are occurring. ### Helps Plan Out Delivery Routes Logistics managers can take help from flow charts to design delivery/pickup routes to help their drivers. The logistics management flow charts can be also be used to plan out delivery routes but and analyze and identify areas of improvement. ## Key Areas of Logistics Management Work Flows The logistics management flow chart is an essential component of the logistics process that has a substantial effect on delivery cycle times. It also helps reduce error rates in [last-mile delivery](https://www.shiprocket.in/blog/improve-last-mile-delivery-with-3pl-fulfillment/) and results in customer satisfaction. Here are the key areas within logistics that can achieve benefits from workflow charts: ### Warehousing The function of warehousing is about managing, receiving, picking, storing, and loading orders for delivery. Logistics management flow charts can be beneficial in warehousing operations, particularly when managing warehouses with a continuous and repetitive flow of goods. Flow charts in warehousing can help you to identify any concerns or inefficiencies that are occurring in the process. ### Transportation Transportation is the main component of any [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). The maintenance of delivery vehicles and transportation assets such as cars, trucks, trailers, etc. typically plays an important role in the scheduling of orders and deliveries from distribution centers. With the help of flow charts, workflows, and preventative procedures, you can achieve significant benefits in the planning of the delivery process and fleet management. ### Delivery The delivery is the final phase of the logistics process that occurs when the shipment leaves the company’s warehouse until the [shipment](https://www.shiprocket.in/shipment-tracking/) is delivered to the customer’s doorstep. Using flow charts for logistics management can help improve the delivery operations and last-mile delivery by mapping out the numerous decision points that a driver can encounter when delivering a parcel to the customer. ### Final Words When the logistics or supply chain process is well managed, it’s easier for companies to maintain their revenue, resulting in higher customer satisfaction and profit margins. Effectively managing the [supply chain processes](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) through the use of workflow charts and shipping solutions can help businesses produce and deliver shipments at a much faster rate, and thus attain that higher profit margins. --- ## https://www.shiprocket.in/blog/digital-wallets-for-ecommerce/ --- title: Digital Wallets: Benefits & How Does It Work? Shiprocket url: https://www.shiprocket.in/blog/digital-wallets-for-ecommerce/ description: For companies looking to add digital wallets into their businesses, read this blog post to know about the benefits of e-wallets. last_updated: 2023-11-29 source: webpage --- # How are Digital Wallets Useful for eCommerce Merchants? India’s eCommerce sector continues to show that e-wallet systems can be successful. The estimated value of [e-wallets and mobile transactions](https://www.statista.com/statistics/731651/mobile-wallet-transaction-value-india/) across India was 36.5 trillion in 2020, which was expected to be more than triple by 2024. Today customers have a wide range of [payment options](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) for online shopping, but most of the time it has to deal with the issues of security and convenience, or a combination of both. Digital wallets are encrypted for security and complete a purchase with a single click or tap. Digital wallets have seen a surge in popularity in the last few years, not only for the security they provide but it makes online shopping easier and faster than ever before. ## How Does a Digital Wallet Work? Given India’s growing eCommerce market, the penetration of mobile payment technology, and digital wallets have become convenient payment options for online shopping. According to market reports, there are approximately [2.1 billion e-wallet users](https://inc42.com/resources/the-rise-of-digital-wallets-market-in-india-and-other-asian-countries-today-tomorrow/) in the world. India and China account for 70% of 2.1 billion users. The massive adoption of digital Wallets in India shouldn’t be a surprise and should be considered a market to watch out for especially because of the favorable regulatory environment. Let us begin with the definition of the Digital Wallet. A digital wallet or e-wallet is a service that allows you to pay for [online transactions](https://www.shiprocket.in/blog/best-payment-gateway/) through a mobile app. These digital wallets are easy to use and also considered to be more secured than traditional online payment channels. It could store several items for you such as gift cards, e-vouchers, e-tickets, online passes, passports, library cards, loyalty program cards, insurance cards, etc. You can recognize PayPal. It is one of the most commonly used digital wallets with over [346 million active users](https://inbusinessphx.com/economy-trends/paypal-hit-3-7-billion-transactions-and-346-million-active-users-in-q2-2020#.YD9R1WgzbIU) across the world. Approximately 87.5% of online buyers use PayPal. A customer can choose to make a payment that will be drawn directly from their bank and pass through PayPal to complete the transaction. Or, customers can directly load funds into their PayPal account with a couple of clicks. However, there are other options available for online shoppers such as Amazon Pay, Apple Pay, GPay, Visa Checkout, Bitpay, and more choices are there. But not all digital wallets have the same features or type of funding options. All these e-wallets require downloading a mobile app on your smartphone. And then you need to find a POS system that is compatible with your digital wallet in order to use it. Once you find a compatible POS system, you can simply hold your smartphone near the POS terminal to pay directly through your app. The same rule is also applicable to ATMs for cash withdrawals that work when in close proximity to a compatible e-wallet. ## Benefits of Digital Wallets for eCommerce Merchants The pandemic of COVID-19 and lockdowns have had a huge impact on how consumers shop and make payments. Social distancing rules have made it difficult for people to pay physically with cash or cards. This has left many people with the only option to embrace contactless payments through digital wallets as they offer a safer way to shop online. Digital wallets have a lot of benefits to offer for online store owners. Here are some of the many reasons why you should consider integrating a digital wallet into your online retail store. ### Optimize Your Checkout Process How many have you had trouble with the lengthy checkout process? Digital wallets don’t have this problem. Most apps allow you to easily complete the payment process with a single click that saves your time. It also increases your [conversion rate](https://www.shiprocket.in/blog/increase-add-to-cart-conversion-rate/) at checkout, as long checkout time is the main reason for cart abandonment. ### Allows You To Go Cardless Rather than making cash payments, you can simply hold your smartphone to a POS terminal at checkout and ready to go cardless. Digital wallets allow your shoppers to go cardless and give them multiple payment options. Online transactions are also streamlined, allowing your shoppers to pay quickly. ### No Security Struggles E-commerce merchants should choose the best digital wallet option for their business by considering both the ease of use and security features. The implemented system should simplify the issue of security for the consumer rather than making it more complicated. [Data security](https://www.shiprocket.in/blog/ecommerce-security/) is a top concern for online shoppers. Digital wallets add an extra layer of security to online transactions. Your shoppers can simply slide through the checkout process and don’t have to worry about the security of data. A digital wallet negates all the security risks and replaces all your credit cards, debit cards, online payments, and more. ### Organize Your Payments Most e-wallet apps organize all your payments in an easy-to-access way. It allows your online shoppers to make payments directly from their smartphone, laptop, desktop, or tablet. It doesn’t matter what device they are using. With digital wallets, you can accept payments from multiple devices. These apps also organize all of your payment information, saving your time shuffling through your wallet looking for items you need. ### Offer Numerous Rewards to Your Customers Arguably the most significant benefit a digital wallet offers to your customers is the additional bonuses and rewards. It means you not only provide your customers a way to pay faster for online purchases but also get numerous rewards. These benefits can be in the form of cashback and special rewards, allowing you to maximize your [engagement level](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) after every transaction. The goal for eCommerce merchants is to make the online purchase experience as easy as possible. If you are looking to add a digital wallet to your online store, make sure you’ll choose a digital wallet that will reduce friction at the checkout process. Don’t forget to offer options that are in line with devices that your customers are using. PayPal and Amazon are the two most popular options for digital wallets with extended payment functionalities. ### Final Say For companies looking to add digital wallets into their businesses, the options are available and the opportunities are limitless. The checkout process can really be that simple with e-wallets and your customer will definitely thank you for implementing it. We [Shiprocket](https://www.shiprocket.in/) offer eCommerce merchants the fastest, cheapest, and best shipping options. Sign up for a free demo today and to take advantage of affordable shipping and eCommerce fulfillment. --- ## https://www.shiprocket.in/blog/get-more-product-reviews/ --- title: Tips to Get More Product Reviews From Your Customers - Shiprocket url: https://www.shiprocket.in/blog/get-more-product-reviews/ description: Product reviews and customer testimonials are one of the greatest marketing tools. The more the product reviews, the better it ranks. Product reviews help in organic ranking as well. last_updated: 2023-11-24 source: webpage --- # Tips to Get More Product Reviews From Your Customers Product reviews and customer testimonials are one of the greatest marketing tools. The more the product reviews, the better it ranks. Product reviews help in organic ranking as well. While most [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) sellers know the importance of buyer reviews, they find it difficult to get honest feedback from the buyers. *[Image: product review]* Most online buyers check the product reviews before making a purchase. And many only buy from a site if it has product reviews and **[customer testimonials](https://www.shiprocket.in/blog/how-are-client-testimonials-helpful-for-a-business/)**. Proofs like these can reassure shoppers of their purchase and provide them with additional information (end-user experience), significantly reducing returns. Are you struggling to get reviews on your website/mobile application? Your customers are not providing valuable feedback? Don’t worry. Many online sellers like you often see this roadblock. To make things easy for you, we are compiling a few pro tips on how you can get quality reviews and how product reviews can be beneficial for your business. ## Tips to Get Product Reviews *[Image: product review]* ### Ask your Customers Directly It is not that your customers don’t wish to write a review, it’s just that they don’t remember. So, the best way to get product reviews is by directly asking them to write one. Ask the customers for a review a few days after the product is delivered. Or maybe later if the product is not meant to be used immediately. However, ensure that you ask for a review while the product is still top of mind of your customers, or else they will forget the touch and feel of your product. You can send follow-up emails to your [customers](https://www.shiprocket.in/customers/) for reminding them to write a review. You can also ask your customers to post something with a hashtag on their social media handles. ### Make the Process Easy Don’t send your customers a lengthy form with a lot of unnecessary fields to answer. All you need is a name, contact number, email address, and product rating and review. If required, you can also ask your customers to write a review title. Or you can also provide a field to upload the images or videos of the product. The easier you will make it to fill the form, the more reviews you will get. ### Offer Incentives Incentives are a good way of motivating your customers to write a [product](https://www.shiprocket.in/blog/product-page-optimization/) review. This can range from offering a few bonus/loyalty points or creating a new reward program. Or you can also offer coupons, discounts, or gift certificates. You can also run a campaign where you don’t tell your customers that a discount coupon is coming their way. The surprise factor will add more to the customer experience. ### Run a Contest People love the feel of winning something – this is human tendency. You don’t have to give away something expensive but something like movie tickets or vouchers. Just keep things simple. You can also offer accessories, merchandise, your most popular product, gift card, etc. Entice your customers to write a review. ### Ask for Product Pictures Product reviews with product pictures and videos tell a different story than a text-only review. People who love the product especially like to share a review with a media file. You can also ask your customers’ permission to repost the photo they have shared on their [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) handles. This is very common among fashion brands. This is one of the most credible forms of posting a review. ### Ask only What’s Required Ask only those questions whose answers you require. To do this, make a list of answers that you need to add to the reviews. What is that interests your target audience? What is the biggest pain point of your customers? What do they look while making a purchase? Getting answers to all these questions will help you come with the right questions. When asking for a review, your main aim is not just to know what your customers liked. But you must also know how they used the product, who would they recommend the product to, and if the product changed their life in any way. While it is necessary to keep the review form short, don’t hesitate in asking for any important information. For instance, for a fashion store, it might be important to ask if the [product](https://www.shiprocket.in/blog/product-page-optimization/) was true to size or not. Asking the relevant questions will make the review authentic. ### Contact Positive Reviewers If you see a positive review on any of your social media channels, say thanks for using your service and liking them. Follow up and socialize with the positive reviewers. And as said above, you can also ask their permission to share the screenshot on your social media channel. ### Contact Negative Reviewers Ignoring negative reviews won’t make them disappear! Respond to negative reviewers, especially if you think their complaint is justified, or many customers have complained about the same issue. You can take this as an opportunity to learn what’s not working and improve your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) accordingly. ### Customer’s Name & Picture in the Testimonial This is a great way of thanking your customers. Besides, adding a source of the review can make your reviews appear more credible. But to make your customers write a review, you need to give them a reason. It can be something as simple as just sending them a thank you note – this gesture will make your customers feel warm and welcomed. ## Why you Need Product Reviews? *[Image: product review]* Let’s now take a look at how product reviews help your business: ### Increase in Traffic Google indexes product reviews and helps rank the product page. So, if you get more product reviews, the chances of your page ranking on Google increases. In addition, as discussed above, the users first check the reviews before making the purchase decision. Also, users see product pages with no review seem less credible as compared to product pages with even one review. ### Increased Conversion As customers look online to [buy their favorite product](https://www.shiprocket.in/blog/products-sell-online-from-home/), it is important that you reduce the barriers to conversions. A product review can help them make a decision faster. Suppose a user is looking for a chair. He can’t see or touch the chair in person. He doesn’t know whether the table chair is soft and comfortable to sit on. So, in situations like this, he turns towards the product reviews to get key insights and confirm from other users’ experiences. ### Help Improve Products Let’s continue with the chair example. People who are ordering the chair are complaining that it is a bit shaky when they sit on it. You have a significant number of reviews talking about the same issue. Thus, you can look into the matter and take the requisite steps to improve the product for your customers. ## The Final Words Product reviews can make or break the [selling](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/) experience. It is crucial to get product reviews in order to remain in the game and get more orders. If you follow the above-discussed tips, you can get fast and great reviews about your product and customer service. All the best! --- ## https://www.shiprocket.in/blog/quick-delivery-ecommerce/ --- title: Fast Logistics and Quick Delivery - Its Importance in eCommerce url: https://www.shiprocket.in/blog/quick-delivery-ecommerce/ description: If you are looking to become successful in your eCommerce business, simply follow these tips to optimize your logistics and delivery process. last_updated: 2023-11-24 source: webpage --- # The Importance of Fast Logistics and Quick Delivery in eCommerce The Asia Pacific region has the fastest growing eCommerce market. In fact, this part has the most online active users shopping online. By 2025, the number of [digital consumers](https://www.statista.com/statistics/1148100/sea-number-of-digital-consumers/) is forecasted to reach approx. 310 million across the southeastern region. Digital eCommerce has been always a game-changer for the Indian economy and it continues to grow due to heavy internet penetration in the region. Several aspects such as quick delivery of products, [same-day delivery](https://www.shiprocket.in/blog/same-day-shipping/), fast logistics, order tracking, online payment, seamless return, convenient online purchase have begun the outbreak of online purchase in India. Now is a good time to widen your eCommerce business and potentially your product offerings. Look for opportunities to cross-sell and to generate some extra sales and revenue. When you are running an eCommerce business, one thing you absolutely need to get right is the quick delivery of products. To stay competitive in your online business, you need to match the speed of top retail giants such as Amazon, Flipkart, eBay, or more. After all, quick delivery is what every online buyer wants. ## The Relevance of Quick Delivery in eCommerce There are a lot of ways to improve your eCommerce delivery. A negative shipping experience or late delivery can have an irreparable impact on your business. If there’s one business area to focus on, consider making it an [eCommerce logistics strategy](https://www.shiprocket.in/blog/ecommerce-shipping-strategy-that-will-work-for-your-startup/). According to NRF, 39% of consumers want two-day shipping of goods to be free. And if you don’t offer it, they will go somewhere else. On the other hand, if you offer great customer service through quick delivery and returns, you will see increased sales volume, low cart abandon rate, and customers will more like to return to your online store. ## How to Optimize Your Logistics For Quick Delivery Services? The first step in optimizing your delivery standards is to map your logistics and supply chain network. Collecting insightful data about your internal and external delivery vehicles, [order fulfillment](https://fulfillment.shiprocket.in/), distribution channels, and shipping turnaround time will enable you to map your eCommerce logistics effectively. It will help you to find out pain areas and finding an advantageous way out for your existing and new customers. Here’s how you can optimize your logistics for quick delivery services: ### Delivery Options Sellers across marketplaces need to keep up with fast-evolving customer expectations by providing fast and quick delivery of products. Customers consider fast delivery synonyms to same-day delivery, which means your customers want to receive their ordered products within the same day with zero delays and errors. Business owners should implement [last-mile delivery](https://www.shiprocket.in/blog/improve-last-mile-delivery-with-3pl-fulfillment/#:~:text=The%20processing%20rates%20for%20Shiprocket,improve%20your%20last%2Dmile%20delivery.) solutions in their delivery process to ensure utmost accuracy and speed. Make sure you also add a number of delivery options to your supply chain network for fulfilling orders on time. This also involves equipping your delivery process with smart tracking devices that have integrated Artificial Intelligence and Machine Learning for vehicle tracking and offering quick delivery services to your consumers. ### 3PL Logistics The current evolving market scenario will require you to fulfill orders more quickly. Partnering with a third-party logistics provider or 3PL ensures your products are shipped out in time. A 3PL provider also ensures that you distribute your inventory across different regions and can also allow you to store your inventory to your end consumer nearest location. A 3PL provider pack and ship items from the warehouse and sends back tracking information to the seller and also provide options for multiple courier partners. They ensure you’re having an affordable yet reliable courier company to keep your customers happy and get quick delivery of products. A [third-party logistics provider](https://www.shiprocket.in/blog/3pl-for-ecommerce/) will help bring in dynamism and to achieve fast delivery standards successfully. 3PLs specialize in a certain area of logistics management. They can handle all your order fulfillment challenges such as shipment issues, wrong address, return management, delay in delivery, and shipment tracking. To overcome these challenges, a 3PL company offers fast and affordable shipping for your online marketplace. ### Automation in Logistics Real-time data, automation, and technology plays important role in eCommerce logistics. But still, most businesses often overlook the importance of automation in logistics and don’t care about its optimization. The [route optimization in logistics](https://www.shiprocket.in/blog/intelligent-courier-routing/) is crucial for the quick delivery of packages across different regions. By having real-time data of your driver’s location, you can better plan the routes in the future. Even you can predict the order volume on given weekdays by analyzing historical data. You can plan for those days when demand will be lower or higher. A route optimization software can help you stay connected and gain visibility into driving data, send you updates from the road for order completion, and shows you current & previous GPS location. You can also check your driver’s live location, and send them updates and alerts. Data-driven decisions provide you a way for making better decisions to keep your day moving without any disruption. ### Final Words These are just a few of the ways to optimize your logistics. It can be challenging to meet all requirements of your customers. But with the right technology and processes in place, it can be done. When you provide [quick delivery and fast logistics services](https://www.shiprocket.in/blog/overnight-shipping/), it’s going to have a positive impact on your customers. So, if you are looking to become successful in your business, simply follow the tips above and work on optimizing your logistics process as much as you can. --- ## https://www.shiprocket.in/blog/ecommerce-operations-management-strategies/ --- title: Operations Management Strategies for eCommerce url: https://www.shiprocket.in/blog/ecommerce-operations-management-strategies/ description: A robust eCommerce operations strategy is a defining factor for successful online retailers. Effective eCommerce operations management hinges on your ability to develop a plan that addresses critical sales elements, including order logistics and fulfillment, domestic and global shipping, and inventory management. last_updated: 2023-11-24 source: webpage --- # Operations Management Strategies for eCommerce A robust eCommerce operations strategy is a defining factor for successful [online retailers](https://www.shiprocket.in/blog/selling-private-label-products/). Effective eCommerce operations management hinges on your ability to develop a plan that addresses critical sales elements, including: - Order Logistics and Fulfillment - Domestic and Global Shipping - Inventory Management It’s essential to make your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) operations strategy as precise and in-depth as possible. Why? Because a well-defined plan of action increases the likelihood that orders are fulfilled and dispatched on time, keeping customers happy and ultimately fueling your success. ## Mapping Your Growth Growth in ecommerce is often considered in terms of revenue driven by marketing and sales. However, growth in product scope is an area that needs to be addressed. How will you introduce new, exciting products to your customers? Why would they buy from you rather than a more extensive, more unavoidably large reseller? Can you get them to come back and buy other merchandise after the first is purchased? Larger, more established [ecommerce sites](https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/) can overtake the market leaving precious little for smaller areas. To give a consumer a reason to choose you requires a combination of better service, better pricing, and unique products that tie effectively with other products you’re selling. But getting to that point requires being able to work with suppliers seamlessly. The Remedy: You need to grow your wares by getting the best products earlier and at scale. That may mean expanding your cache of potential suppliers, including going global and taking more of a diversified “online marketplace” approach. Even if you keep inventory, you need to consider how to minimize its impact operationally. ## Working with Suppliers Increasing the number of quality suppliers, particularly in a global space, can be an enormous undertaking for more minor, mid-sized ecommerce companies. The natural inclination is to limit supplier relationships so they can be appropriately managed. But the only way to gain access to more diverse products and build a following is to cast as wide a net as possible. Scaling the supplier population requires streamlined onboarding and management. There needs to be a straightforward process for making a supplier payable in the system, including gathering payment details, accepting invoices, performing compliance checks, etc. [Payment methods](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/), particularly for global suppliers, are essential as not every payment method is optimized for a specific country and amount. The Remedy: Smooth out the lifecycle of communications with suppliers and enhance longevity and loyalty. Reduce the burden of onboarding, data gathering, and communicating payment status through a self-service portal. Provide payment choices optimized to your supplier’s country of origin or pay them on their time, rather than a schedule that could negatively affect due dates. ## Investing in Operational Architecture What operational areas should an ecommerce business invest in? Indeed, the big ones around ordering and [fulfillment](http://fulfillment.shiprocket.in) are required. Beyond that, one must look at how the company is likely to scale. If the effort is global, operational investments need to be made in those areas that will make it easier to work with suppliers in other countries. It must also look at goals. Is it possible that a single person in a $100M ecommerce company handles all its global supplier payments in just 15 minutes a day? What would that be worth? The Remedy: Take a holistic approach to solve operational problems. Rather than focusing on specific pains, target the points of “hand-off” between systems that add friction. A more integrated architecture can eliminate issues where manual intervention is required. ## Minimizing Risk As the “coordinator” between consumers and suppliers, the risks in ecommerce lie in where things can go wrong. Inventory not arriving or getting the wrong products, so orders can’t be fulfilled, hurt the customer relationship. Returns and chargebacks affect revenue. Matching supplier [shipments](https://www.shiprocket.in) with payments rely on a certain amount of diligence to data and the ability to adjust prices flexibly. And of course, there are the basic financial controls necessary to eliminate internal and external fraud. The Remedy: To reduce risk, focus on adding a layer of visibility into how these systems manage funds. In other words, follow the money and create the necessary audit trail points that indicate how cash is released. This can reduce the risk of duplicate or questionable payments. ## Creating a Culture of Improvement The only measure for improvement that ecommerce companies need to focus on is productivity. Why? Almost every other area of growth can be addressed with [more money](https://tipalti.com/how-to-raise-money-using-crowd-funding/). For example, you can always spend more on ads to drive more engagement and ultimately more sales. You can always rent out more warehouse space to hold more goods. You can always reduce the profit margin to undercut another seller. But when it comes to improving those areas, it’s not scalable. The Remedy: If the organization is steeped in traditionally manual processes, it’s up to senior management levels to stress that strategic insight and agility are more desirable. As such, every operation area that can be streamlined and automated should be looked at for a potential return on investment towards greater profitability and productivity. --- ## https://www.shiprocket.in/blog/scope-of-ecommerce-in-india/ --- title: Scope of eCommerce in India: Future of Online Shopping - Shiprocket url: https://www.shiprocket.in/blog/scope-of-ecommerce-in-india/ description: With most of the business owners starting their business online, the scope of eCommerce is so vast in India. last_updated: 2023-11-29 source: webpage --- # What is the Scope of eCommerce in India? eCommerce is one of the most successful forms of business across the world. But, it is also where a lot of new businesses fail. In other words, eCommerce is a tough nut to crack, especially for small and medium businesses that do not have the abundance of large investments and access to the latest technological advancements. In spite of this, many [SMBs manage](https://www.shiprocket.in/blog/ecommerce-operations-management-strategies/) to give competition to market titans like Amazon, Flipkart etc. in India. *[Image: eCommerce in India]* While eCommerce emerged around the 90s, it is only the past decade where it has picked up the pace like never before. Standing for purchasing, selling and exchanging goods and services through electronic medium, eCommerce now forms a crucial part of today’s business. Especially, with the changing global scenario where social distancing will become more and more common, every business is trying to establish their presence on the Internet and capitalize on the eCommerce market. Market research indicates that eCommerce will significantly increase in the Indian market. In the next five years, it is expected to grow at a rate of [around 50%](https://www.indiainternets.com/blog/scope-of-e-commerce-business-in-india.html#:~:text=As%20per%20the%20published%20report,in%20the%20next%205%20years.&text=It%20has%20been%20noticed%20that,entire%20E%2Dcommerce%20market%20today.). There are many reasons that are resulting in this expansion, and all of them are pointing towards the huge growth opportunity that sellers have in the industry. While those eCommerce sellers that capitalize on this opportunity and make the most of it will be sailing on the profits as compared to those who still think that eCommerce requires huge investments and infrastructure. ## Reason for the Growth of eCommerce in India *[Image: eCommerce in India]* Let’s take a look at the top reasons why the Indian eCommerce market will grow exponentially in the coming time: ### Innovative Schemes eCommerce in India is witnessing several innovative schemes that are helping the business grow tremendously. Low entry barriers to the market, easy registrations and availability of certifications are a huge help for businesses who are looking forward to carving a niche for themselves in the market. When such businesses find fewer restrictions, they readily establish their presence on platforms over the Internet. For example, selling on Facebook is as easy as browsing social media. Even Instagram has [shoppable tags](https://www.shiprocket.in/blog/shoppable-tags-instagram/), which small sellers can take advantage of and reach out to their customers. ### Expanding Internet Services One of the biggest reasons for the expansion of eCommerce in India is rapidly advancing Internet services. Today the Internet has reached households located in the most remote locations of the country. Be it villages or a small town, a majority of people have access to Internet services. This is giving a direct boost to online business, whose biggest hurdle was only selling to an urban population. Moreover, faster internet services are making people browse more and look for more over the Internet. ### Reduction in Cost of Internet Services Internet costs have also reduced to a great extent in the past few years. Cheaper and faster internet is also one of the main reasons why people are looking for [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) online. They are more aware about the perks of eCommerce than they were ever before. Be it a student or a homemaker looking for appliances for their home. They know that they can find the products online and get it delivered to their doorstep without any hassles. ### More Mobile Users India accounts for more than 10% of the global smartphone market. Between the years 2017 and 2018, the rise in the shipped smartphones was from 124.9 million to 137 million. All this has given a sudden boost to the eCommerce industry with more and more people using smartphones. More to this, many smartphone brands offer a range of affordable devices, making it easier for everyone to own one. Smartphones have also opened a new option of payment for users where they can pay hassle-free from their wallets, UPIs, etc. safely. ### Flexible Payment Options The advent of UPI as a mode of payment has further sorted things for the Indian [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) market. The Unified Payment Interface is an instant payment system developed in India that facilitates one click payment options. It is regulated by the government of India and facilitates transfer of payments between two parties seamlessly through the mobile phone. With eCommerce companies providing UPI as a payment option, customers are finding it more than ever convenient to place their orders. ## Threats to the Indian eCommerce Market Every business has certain threats that it must look forward to in the global scenario. The same goes for [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). It’s all in the way these threats are tackled that decides the success or failure of your business. ### Infrastructure Even though the Internet is penetrating a lot of households in rural areas, the number is still quite less as compared to the population of the country. Even though India has the second largest online shoppers, the limitation of Internet infrastructure is something that is limiting its growth. ### High Competition One of the biggest threats of the eCommerce industry is high competition. With low entry barriers, all kinds of businesses are increasingly taking part in the market, posing competition to one another. Moreover, people still prefer to shop from market titans like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) etc. due to trust issues. More to this, sellers are providing unbelievable discounts that are luring the buyers towards buying from them. ### Logistics When it comes to [logistics](https://www.shiprocket.in/blog/quick-delivery-ecommerce/), it is one of the factors that can easily make or break a business. Even the smallest errors in the logistics of an eCommerce business can destroy the entire experience of the customer. To avoid this, companies must invest in third-party logistics providers like Shiprocket, who have years of experience in shipping eCommerce orders and helping a business grow from successful deliveries. Paying attention to the supply chain and logistics can have a drastic impact on the future of the eCommerce business. Now that you know the factors that are responsible for the growth and threat of the eCommerce industry, it is important that you take decisions wisely. Remember that the most important factor for an eCommerce business is the satisfaction of its customers. For this reason, pay attention to your logistics and stand out from your competitors by providing your [customers](https://www.shiprocket.in/customers/) with a distinguished experience. --- ## https://www.shiprocket.in/blog/facebook-ads-for-ecommerce/ --- title: Facebook Ads for eCommerce: The Definitive Guide - Shiprocket url: https://www.shiprocket.in/blog/facebook-ads-for-ecommerce/ description: Read this article to know how to run Facebook Ads for eCommerce and they are a great tool to give your business a boost. last_updated: 2023-11-24 source: webpage --- # How to Get Started With Facebook Ads for eCommerce Facebook has literally outgrown its status and now become one of the major [business advertising platforms](https://www.shiprocket.in/blog/effective-social-media-advertising/). This is because of its over [28 billion users](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/#:~:text=How%20many%20users%20does%20Facebook,the%20biggest%20social%20network%20worldwide.) who are registered on Facebook and millions of users that visit the site every day. Advertising campaigns on Facebook providing up to a five-fold return on investment because of the strategic targeting of the right audience. Ad-spending on Facebook and other social media platforms is projected to reach $863 million in 2021 and shows an annual growth rate of 5.79%. That’s why Facebook ads for eCommerce are essential for every company, especially those that are just starting without a big budget to spend on advertising. Facebook ads are catalysts for more conversions and leads. It will open up an entirely new world of opportunities that drive more sales for your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). In this guide, we will walk you through how to run successful Facebook Ads for eCommerce to increase brand awareness and drive more traffic to your site. ## How to Run Facebook Ads for eCommerce Business? To begin the process, you will need to properly set up an account on Facebook “Business Manager” ([business.facebook.com](https://business.facebook.com/)) to manage your ads and business pages. Then install the Facebook Ad Pixel that connects your Facebook Ads to your eCommerce site. With this feature, you will be able to see how your ads are performing, who’s engaging on your ads, and what action people take when they arrive on your site. It will give you a lot of data on your ad performance. *Note: (For Shopify users, setting up your Facebook pixel requires you to copy your pixel ID (a 16-digit number) from your Business Manager account and pasting it into the Facebook pixel ID field located under Online Store in the preferences section of your [Shopify store](https://www.shopify.com/blog/72787269-relax-advertising-on-facebook-just-got-a-lot-easier).)* Further, you have to understand your target audiences, what you can offer them, what they are looking for, and why should they prefer you instead of your competitors. Start retargeting your audiences by using the [Custom Audience](https://www.facebook.com/business/help/341425252616329?id=2469097953376494) feature. It gives you different sources to define your audiences based on the metrics such as website traffic, and the list of email addresses, phone numbers, and other contact sources that you’ve gathered from your customers. The next step is setting up your goals and taking the necessary steps to accomplish the goals. A single Facebook campaign may contain multiple ad sets. If your ad is having multiple ad sets, then establish one budget to cover all aspects of your campaign. To begin with, your first ad campaign, go to your [Business](https://www.shiprocket.in/blog/low-investment-business-ideas/) Manager account, then you need to select an objective considering the conversion rate, engagement rate, and brand awareness. No matter what objective you choose, Facebook will always charge for the number of clicks and conversions. You have to earn the trust of your audiences by designing your Facebook Ad strategy based on the following objectives: ### Brand Awareness Facebook [brand awareness](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) campaigns are designed to help eCommerce companies to find the audiences to recall their ads. It is observed that the longer someone spends time on your ad, the more likely they are to remember what they’ve seen. Brand Awareness ad campaigns make people connect with your brand and the product and services offered. For lead generation and awareness ads, you will need to use a company logo or product image that features your brand. You can also use the Facebook Power Editor tool to create your brand awareness ad campaign. People when seeing your ad with the logo or product pictures are more likely to remember your brand. You should also consider choosing your budget, schedule, and target audience. Facebook brand awareness ads are innovative, versatile, and attention-grabbing. They help you reach out to new audiences through video ads and help improve brand recall. ### Engagement [Facebook engagement ads](https://www.shiprocket.in/blog/facebook-ads-to-increase-ecom-sales/) enable businesses to share the ad information with more people by extending their business page. These ads are designed for post engagement by checking insights such as how many people liked your ad, commented on your ad, and shared the ad. By analyzing these metrics, you can better understand what type of content is most liked by your audiences, so you can produce more of it. The goal of Facebook engagement ad is to engage with your audience and receive more comments, likes, and shares on your ad. The [eCommerce companies](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) can use a video for engagement ads as it immediately highlights the benefits of your product or service. But what is a good engagement rate for your Facebook ad? Yes, you can measure engagement rate by using a common calculation method. *Engagement Rate = Total Engagements/Followers* This calculation method helps you to measure engagement rate on a per follower basis and to whom your post be directly exposed. The engagement rate above 1% is considered good for Facebook ad campaigns. And if your Facebook Ad continuously receives less than the 1% engagement rate, you likely have a low engagement rate with your followers. With the right measurement methods, businesses can also choose the campaign KPIs to improve the ad engagement rate. ### Conversion Rate Facebook ad conversion rate is a metric to measure the success of an ad. More precisely, this conversion rate tells the exact number of visitors that convert from your ad. The [conversion rate](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/#:~:text=To%20make%20sure%20your%20shipping,27%2F500%20g.) can vary depending on your business goals. The conversion rate percentage formula is simple: *Number of conversions / Number of visitors x 100* For this type of ad campaign, it’s better to showcase more of your products with a customized image that you want to sell. So, if your Facebook ad for eCommerce gets 5 out of 50 people, then your ad conversion rate is 5/50×100=10%. Your Facebook ad could sell more products but still, be less profitable for your goals. This is where your ad conversion rate is important that’s dependant on a lot of factors. When it comes to Facebook, the average conversion rate for paid Facebook ads across all industries is considered approx. 9.21%. A good conversion rate for your Facebook ads should be around 10% or more. After setting up [Facebook](https://www.shiprocket.in/blog/facebook-for-ecommerce-business/) ad objectives, you will be directed to the next step of setting up your Ad Sets. Here you have to choose your target audiences, budget, and the placement of your ad. The final step in running your Facebook ad for eCommerce is choosing your creatives. You will be given the option to customize your “Business Page” through which you will present your ad. Optimizing your Facebook Ads is the next important step before investing more in your campaign. ### In the End Facebook Ads for eCommerce is a great tool to give your business a boost. But you should also diversify your marketing efforts to promote your business. Remember, Facebook is the largest platform to showcase your brand, product, or service. It not only connects your market and audience but also saves your time and money for promoting your business. Shiprocket Social is a platform to set up your online business and reach out to your customers with a free e-store building tool. It offers a plethora of features to build an impressive web store. --- ## https://www.shiprocket.in/blog/google-my-business-how-to-create-google-listing/ --- title: Google My Business: How To Create Google Listing? url: https://www.shiprocket.in/blog/google-my-business-how-to-create-google-listing/ description: A Google My Business account helps you show up your business in the search results when internet users search for your business online. It is a free-to-use tool that makes marketing efforts affordable for online businesses. last_updated: 2023-11-29 source: webpage --- # Google My Business: How To Create Google Listing? A Google My Business account helps you show up your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) in the search results when internet users search for your business online. It is a free-to-use tool that makes marketing efforts affordable for online businesses. *[Image: Google My Business]* With a Google business listing and a business profile, you can optimize your website properly and showcase your product features. This helps the users to discover your website, learn more about you, and contact you conveniently. To create a Google My Business profile, you need first verify on Google that you are the rightful owner of the business. In this comprehensive guide, we shall discuss how you can set a Google My Business account and [get more sales](https://www.shiprocket.in/blog/ecommerce-offers/) with its help. ## Importance of Google My Business Account *[Image: Google My Business]* Here’s how Google My Business account is important for you: ### Discoverability These days everything is online. Even if you run an old-fashioned brick-and-mortar store, your prospective customers are online. They are searching for you online. So, that is where they will know about your brand, products, and services. So, whatever you are looking for, online traffic or foot traffic, Google is very important for your business. A Google My Business account will ensure that when someone looks for your business online, they find you on Google Search and Google Maps. Once they visit your business listing, they will know how they can visit your store – through a website or a physical address. Google my business accounts also play an imperative role in *[local SEO](https://www.shiprocket.in/blog/ecommerce-local-seo/)*. So, when someone searches for a store online, your business shows up on the first page and not on the second or worse. Notably, even if you already have an online store, a Google My Business account will ensure that you get good results. With this, you can also get access to *[Google Analytics](https://www.shiprocket.in/blog/google-analytics-for-ecommerce-tracking/)* and fine-tune your organic as well as paid advertising strategies. ### Informative You certainly would not like your customers guessing about your brand’s details. Or you can leave the information to third-party websites. But you would have no control over the information. So, in this case, Google My Business will help you in keeping the customers informed. Provide your customers legitimate information. A Google My Business listing includes business information, such as contact number, business hours, address, and other important details. You can also post important details about your business like temporarily closed, fully open, or expanded services, especially in current situations like COVID-19. Google business accounts help a lot in local SEO. So, the information that you share will help in ranking your website. In case there is any misinformation, it will lead to a bad [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/) and missed opportunities. Imagine a customer visits the address mentioned on your listing, only to find that you have now moved to a new location from there. Not only would you miss this opportunity but the future opportunities as well, as the customers would prefer to visit the competitor’s store. ### Boosts Credibility With an online business profile, your business also gets credibility among the customers. A Google My Business listing works as proof of your credibility. Many reports also suggest that 70% of customers are more likely to visit a business that has an online listing. Another study says that businesses that have complete listing are likely to get more visits than those having an incomplete listing. When a user makes a purchase online, trust plays a key role. The more likely a user feels, the more likely he is to make a purchase. Google helps in gaining credibility to convince people to visit your shop and buy something. Businesses can also take the help of Google My Business reviews. Few research suggests that consumers trust online [reviews](https://www.shiprocket.in/blog/get-more-product-reviews/) more than personal recommendations. ## How to Set Up Google My Business Account? The following are the steps to create a Google My Business profile: ### Step 1: Sign in to Google To create a Google My Business account, you need to have a Gmail account. You can use your existing Gmail account or create a new one. You can start by visiting [www.google.com/business](http://www.google.com/business). ### Step 2: Add your Business The next step is to enter your business name and select the category for it. Ensure that you enter the right business name or else, your customers might get your brand’s name wrong. ### Step 3: Business Address If you have a brick-and-mortar store where customers can visit you, select yes and add your address. If the system asks, you may also mark the location on the Google map. However, if you have an online store and don’t have a physical store, you can list the service areas where you can offer delivery. ### Step 4: Contact Information How will your customers contact you? You need to enter your phone number and website address to let customers reach you easily. If you have a *[Facebook Business](https://www.shiprocket.in/blog/guide-to-facebook-marketplace/)* page, you can add that as well instead of a website. ### Step 5: Finish the Listing The last step is to check if you wish to receive updates and notifications regarding your Google listing. Lastly, click finish to verify your business. ## How to Verify your Google Listing? Now that you have created a Google listing, here is how you can verify your Google listing: ### Step 1: Sign in to your Account The first step is to visit [www.google.com/business](http://www.google.com/business). Sign in with an email address and password. If you have multiple business accounts on Google, ensure that you sign in with the correct one. ### Step 2: Choose a Way to Verify The default verification method to verify is Postcard by Mail. However, if your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) is eligible for other methods, like email or phone, you can choose your preferred option. Next, fill in all the required details and ensure that you have entered all the correct details only. Lastly, submit the form. If you choose the postcard verification, it may take a few days for the postcard to arrive. When you receive the postcard, sign in and click verify the location. Enter the verification code mentioned in the postcard and submit. Google My Business listing takes a few weeks to appear on Google after verification. You can also download the Google My Business app to manage your account conveniently. ## The Final Words There are several ways in which a [customer](https://www.shiprocket.in/customers/) can find your brand. But with the help of Google My Business, you can provide the essential information of your business in front of your potential customers, who are looking for your brand, product, and service. On top of it, it is a free-to-use tool. It also helps in local SEO and offers you a chance to engage with customers via business listing and reviews. You can also provide useful insights into the purchasing paths of your customers. Not utilizing the Google My Business listing is like not utilizing a free digital sign for your business benefits. --- ## https://www.shiprocket.in/blog/d2c-cosmetics-ecommerce-brand/ --- title: How to Start a D2C Cosmetics eCommerce Brand - Shiprocket url: https://www.shiprocket.in/blog/d2c-cosmetics-ecommerce-brand/ description: The cosmetics and personal care industry is booming in India. Over the past few years, there has been a steady rise in people consuming beauty products. Even the male personal care and beauty products segment has also contributed to the whole industry. last_updated: 2023-11-29 source: webpage --- # How to Start a D2C Cosmetics eCommerce Brand In Easy Steps The cosmetics and personal care industry is booming in India. Over the past few years, there has been a steady rise in people consuming beauty products. Even the male personal care and beauty products segment has also contributed to the whole industry. With internet penetration increasing across the country, awareness around cosmetics and self-care has improved drastically. Even people from [tier 2 and tier 3 cities](https://www.shiprocket.in/blog/social-selling-in-tier-2-and-tier-3-cities/) are now investing in buying good quality cosmetics, which also gives rise to many D2C Indian brands. If you are looking to start a cosmetics eCommerce brand but don’t know how you have landed at the right place. Keep reading to learn more about India’s cosmetics and beauty industry and how you can start your own [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) and grow it. ## Growth of the Cosmetic and Beauty Industry in India According to the ministry of economy and industry report, the cosmetics and personal care industry is one of India’s fastest-growing consumer product sectors. The Indian beauty and personal care industry is estimated to be worth USD 8 billion. There has been significant growth by international brands like Revlon, Avon, Burberrys, Maybelline, etc. Several domestic players are catching up and are showing emerging trends towards the natural, herbal, and Ayurvedic [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) that are gaining huge popularity among the millennial and Jensy audience. Many upcoming Indian brands have a sizable presence in the mass market spread across the rural and town class categories. The trend of growing consciousness around grooming and improvement in lifestyle habits has started giving way to exclusive product requirements. This has seen a shift from local to branded products. With a steady increase in the demand for branded cosmetics and beauty products, there is no better time than now to start your own eCommerce business around the same. Let’s have a look at a few of the tips to get started with your D2C eCommerce brand. ## Tips Get Started With Your D2C Cosmetics eCommerce Brand ### Setup Your Website The first step to starting your day to see cosmetics brands is to set up an eCommerce website. People usually want to feel the product to understand the texture and feel before purchasing it with cosmetics. It is more similar to buying clothes online. Therefore, you need to have a [proper website](https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/) where users can navigate and see the product’s pictures with utmost clarity. This will help them understand the product better, and writing adequate descriptions will help them know more about the product to trust you sooner. A website is like your store’s address, so it will play a significant role in building the brand. ### List Your Products The next step is to start listing your products. Segregate them according to category and ensure that the products are easily findable with the help of search bars. Distinguish your categories so that products do not overlap and customers can easily find them on your website. Try following a chronological order for listing the products. ### Add Product Images The products you sell need to be seen. Most times, when you’re selling skincare and beauty products, the texture of the products also needs to be seen. Therefore you need to invest in proper [product photography](https://www.shiprocket.in/blog/product-photography-tips/) to come out crystal here and do justice to the actual product. This will help you from many fake orders and help you reduce auto as the product images are accurate to the product. Do not try to upsell your product by putting in counterfeit images and under-delivering later. Your product images must be striking and appealing. ### Build Your Checkout Page The next step is to build an efficient and effective checkout page. There will be many times when you will face abandonment issues because people cannot go through with the payment or find some hidden cost on the checkout page. Also, in some instances, the load time is very high, or the phone feels excessive. Therefore, you must have a separate checkout page with all the relevant information that assists your customer with their shopping. You need to be proactive rather than being reactive. ### Add a Payment Gateway The next step is to add a reliable [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) that is secure and convenient for completing their purchases within a few steps. Too many details anywhere can be a turn-off, and the customer can abandon the purchase at any time. Notice for the customer, the payment gateway must also be feasible and should not take away a considerable transaction fee for every order. Choose your payment gateway wisely. ### Add a Shipping Solution The next step is to figure out order fulfillment after the process of online is moved offline. You still need to deliver the orders that come in. Since orders flew in from all parts of the country, you need to have multiple shipping partners to ensure no pin code is left out. In such scenarios, shipping solutions like [Shiprocket](https://www.shiprocket.in) that provide you with an all-in-one dashboard to process orders along with multiple courier partners come in handy. Since your website is going to be highly advanced, your shipping solution must not be left behind. Shiprocket offers you technology at every step to assist your entire fulfillment process and helps you deliver quicker, cheaper, and with minimum returns. Also, if you are an SME that is just beginning to figure out the reins of fulfillment, you must outsource your eCommerce fulfillment to save on time, money and utilize the best resources for your business. All you need to do is send your products to Shiprocket Fulfilment, and we will process them from our fully equipped fulfillment centers. The market offers you several options to fulfill your orders in the most effective way possible. It is up to you to choose the best one for your business. ### Manage Returns An individual shopping journey does not end at the [product](https://www.shiprocket.in/blog/product-page-optimization/) delivery. You need to ensure that any return queries are also handled appropriately. Therefore you need to establish a return policy to help your customers with an unsatisfactory experience. ## How to Grow Your eCommerce Cosmetics Brand? ### Social Media Marketing If you want to grow your eCommerce business, the first step is to Leveridge the audience available on social media. Social media has become an effective communication channel for today’s generations, and people of all ages are active on it. You need to ensure that you market your products in the most quirky way possible so that the people seeing your ads or posts get enticed right away. ### Email Marketing The next step is to make the marketing process personalized with [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/). Emails are the fastest and personal way to reach your customers. With cosmetics, offers are always around the corner. Therefore you need to utilize situational events, festivals, and other happenings in the country to ensure that you can market your product along with them. It needs to look customer-friendly and organic to click the CTA and go to the page to purchase it. ### Influencer Marketing Influencers are the new celebrities. If you are launching a nude cosmetics brand, people want testimonials and experiences before buying it. Since people cannot physically feel the product, they rely on influencers and their opinions to purchase the product. Tying up with influencers who are doing well in the industry would be a significant step to reach a large audience in a short period. ### Affiliate Programs Affiliate programs are also a means to improve word of mouth so that people in a network can be aware of your product and purchase it based on recommendations. ## Final Thoughts The cosmetics industry is booming, and it is a great time to launch a brand that can connect with customers and solve their concerns regarding skincare, beauty, grooming, etc. you must research well before entering the market and set up a niche as this will help you establish a bond and trust with your [customers](https://www.shiprocket.in/customers/) sooner than your competitors. Along with that, you can follow the above-given steps to ensure that your brand is set up most efficiently and also grows with the tips provided. --- ## https://www.shiprocket.in/blog/b2b-online-marketplaces/ --- title: B2B Online Marketplaces and Their Relevance url: https://www.shiprocket.in/blog/b2b-online-marketplaces/ description: Discover the benefits and strategies for selling on B2B online marketplaces. Learn how to increase your sales and expand your reach in the digital world. last_updated: 2023-11-24 source: webpage --- # B2B Online Marketplaces and Their Relevance If you are getting started with your business, regardless of it being a brick-and-mortar shop or an eCommerce store, you must have heard the words [B2C](https://www.shiprocket.in/blog/b2c-ecommerce/) and B2B. These are some of the buzzwords of the business world that you need to know about at all costs. If you’re wondering why that’s because these concepts lay the foundation of your business plan. So, for example, if you are selling your products directly to the end customer, you’re participating in a business-to-customer work scenario. Similarly, if you’re selling to another [business](https://www.shiprocket.in/blog/low-investment-business-ideas/), you are in a business-to-business or B2B environment. While B2B and B2C are pretty alike, the most significant difference is the target customer. For B2B, sellers have to cater to the needs of a business rather than an individual, which also makes this area of business a lucrative opportunity. Today, with the rapidly increasing digitization, more and more sellers are venturing online. While B2B is a growing market space, eCommerce is helping it reach the next level. Statistics suggest that B2B eCommerce will reach an astonishing $1.2 trillion by the year 2021. Even though traditionally indirect spending was not very reluctantly performed through online purchases, things are shifting towards a more positive trend, paving the way for B2B marketplaces. So, if you’re thinking about leveraging the growing environment with your unique idea, now is the right time. Take a look below to know more about B2B online marketplaces and their relevance. ## What are B2B Online Marketplaces? B2B online marketplaces are nothing but digital environments where sellers can sell products to business customers. You can also consider it as the Amazon of business audiences. Anyone interested in selling products to other businesses can register on such marketplaces. Like ordinary digital stores, there is no end to the number of product categories one can offer to sell. More or less, the features of a B2C marketplace apply to B2B as well. This means that the digital platforms serve as a mediator between the seller and the business customer. The latter can buy products, make transactions, click and view images, among others. Similarly, these marketplaces strive to [enhance customer satisfaction](https://www.shiprocket.in/blog/top-customer-service-tools-ecommerce/) and make the process of buying and selling transparent for both parties. Another one of the main features of the marketplace is its ease of access. B2B marketplaces are hassle-free where buyers choose to select products in a simplified manner and lucrative discounts, whereas sellers think of ways to grow their business. B2B sellers don’t have to undergo the burden of marketing their business conventionally in this process. In other words, while there is internal competition among the [marketplace](https://www.shiprocket.in/blog/guide-to-facebook-marketplace/) sellers, they don’t have to take extravagant steps to advertise on different platforms. In most cases, a B2B marketplace does it automatically. However, they might have some algorithms that evaluate your selling methods in terms of prices, delivery timings, etc., before highlighting it to the customer. ## The Relevance of B2B Marketplaces With the wave of digitization taking over, more and more businesses are taking online platforms to look for products. This process has been further accelerated by the pandemic, where [eCommerce](https://www.shiprocket.in/blog/components-of-ecommerce-business/) has emerged as one of the critical industries catering night and day to customers’ requirements all over the world. ### Choice of Vendors Like B2C, B2B marketplaces offer transparency to their customers in terms of price and product awareness. Moreover, the competition on the platform provided opportunities to the buyers to negotiate with their existing sellers or look for new options. Due to the added convenience and better rates, business customers might also look forward to expanding their product categories in many cases. The choice of vendors can make the business more competitive and provide better avenues for growth. ### Quicker Delivery Options Like any other eCommerce store today, B2B marketplaces work hard to provide customers with faster delivery at lower costs. Many of these vendors on the marketplace partner with [third-party logistics providers](https://www.shiprocket.in) for more courier options, more immediate delivery, and lower rates on bulk shipping options. This is also helping them scale their logistics and IT capabilities. As a result, customers are receiving faster deliveries of their required products. ### Monetary Savings While it depends on the niche of products that one is buying, online marketplaces in the B2B industry have enabled more savings for the buyer and seller. For the buyer, the logistics cost in finding a new supplier through a directory, negotiating for rates, and monitoring their spending and compliance was a tiresome task. Similarly, the cost of marketing, finding the right customers, and enhancing their selling capabilities have become less challenging, with more significant savings for the seller. ### Spending Insights With B2B online marketplaces finding their way to [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) customers, fit companies’ advanced analytics capabilities have improved. This includes monitoring their indirect spending in a better and more effective manner. Additionally, this results in streamlined purchases that are valuable and useful for developing products, catering to business necessities, among others. ## Conclusion B2B marketplaces have taken the existing buyer-supplier relationship to the next level. While it is retaining its essential elements, it is also making it more convenient. No doubt that product-based marketplaces might find it a little challenging to take off, they’ll eventually find a place in the rampant growth of the B2B industry. --- ## https://www.shiprocket.in/blog/improve-checkout-experience/ --- title: 5 Signs Your Online Store Needs a Better Checkout Process url: https://www.shiprocket.in/blog/improve-checkout-experience/ description: A recent survey by Baymard Institute states that after conducting over 41 different studies and found that the average cart abandonment rate is just under 70 percent. This means that out of 100 people who add products to their cart on your website, only 30 purchase them successfully. last_updated: 2023-11-29 source: webpage --- # 5 Signs Your Online Store Needs a Better Checkout Process A recent survey by Baymard Institute states that after conducting over 41 different studies and found that the average cart abandonment rate is just under 70 percent. This means that out of 100 people who add products to their cart on your website, only 30 purchase them successfully. If such a massive margin of people are dropping out from shopping on your website, do you still think it’s just a coincidence? Look deeper. Higher [cart abandonment](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) could be because of the poor checkout experience. Customers might want to purchase the products, but the lengthy process and improper flow might be putting them off. And this is undoubtedly in your control. You can decide the checkout experience and optimize it for your buyers. *[Image: ]* Let’s look closely at the checkout process and how it can help you improve your buyer’s shopping experience and reduce cart abandonment with some helpful tips. ## What Is Meant By the Checkout Process? The checkout process refers to the process after the customer decides to purchase the product they have added to their shopping cart. It includes sharing information such as the billing details, [shipping](https://www.shiprocket.in) details, payment information, separate instructions, etc., so that the purchase can be completed successfully and the product can be delivered to the customer. The checkout process comprises of the following steps: 1. Shipping details 2. Shipping method 3. Payment details 4. Order preview 5. Order confirmation These fields require a considerable amount of information necessary to deliver the correct [product](https://www.shiprocket.in/blog/product-page-optimization/) to the valid address and securely collect the payment. But this can be highly time-consuming as many fields need to be filled. Hence, many people drop the process midway. ## 5 Signs Your eCommerce Checkout Experience Needs Improvement *[Image: ]* ### Slow Load Time If every page and step takes too long to load, it can ruin the [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/) drastically. After the customer has decided to make a purchase, you have a limited window to capture their attention. Once their interest washes off, they will not buy the product. Hence, it is essential to optimize the page load time and fasten the process to complete the checkout process quickly. ### Registration Requirements Also, many people do not want to create an account while making a purchase. It takes up time, and many people are not up for that kind of commitment. If you force them to register before they are ready to pay, your checkout process is skewed. Allow first-time users to purchase as guests so they can directly complete their purchase. ### Limited Shipping Options Giving customers limited shipping options will only compel them to bounce off to competitor websites. If they can decide when their product will be delivered to them, they will have a sense of higher authority. This will help them take more control of their shopping experience, and they will enjoy the process of shopping with you. You can provide options like [one-day shipping](https://fulfillment.shiprocket.in/), two-day shipping, or even standard shipping and decide for themselves when they want delivery. If there are any additional shipping charges, it would be great to display them now because hidden charges are the worst enemy of any eCommerce business. ### Time-Consuming Process Most times, the checkout process consists of several forms that need to be filled before the purchase is complete. It is essential to record the customer’s information at every step to be delivered seamlessly. However, sometimes the film fields are redundant and do not serve many purposes when shipping the product. Therefore, optimize this process and reduce the field in each form. Try recording the minimum information required so that the customer can quickly pay and move forward. Moreover, if the customer is shopping for the second time, you must show auto-fill data to them, so they do not have to go through the hassle of filling the forms over and over again. ### Additional Costs The subsequent big disappointment for the customers while checking out from your store is the additional costs. If you take GST on your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/), mention it in the beginning. If the prices are inclusive of taxes, it should be discussed early on. There should be no additional charges that must be shown on the final checkout page, as the customer would be highly disappointed and think that you are cheating them by not showing the charges earlier. Any additional costs like shipping charges, handling charges, or taxes should be compiled and displayed on the checkout page. The customer must be informed that they would be charged these when they begin their shopping on the website. Don’t throw these as a surprise for customers. ## Tips to Improve ### Shiprocket Checkout Get started with Shiprocket check out to increase the speed of your checkout process by a great margin. Shiprocket checks out. You get refilled addresses that make the checkout process easier for customers with assisted form fill, customize shipping options based on the customer’s preferred delivery, and multiple payment options. Moreover, customers will also get a chance to select from [COD](https://www.shiprocket.in/blog/cash-on-delivery-pros-cons-ecommerce/) or prepaid payments that can be a massive boost as maximum users use COD in India. You can provide a frictionless checkout to customers by eliminating multiple form fields and record only the most vital information. ### Reduce Form Fields The next step to improve your checkout experience is to reduce form fields. This will improve the page load time, help the customer with an assistant check out, and capture the user’s attention for a more significant amount of time. The chances of them bundling your card are much lower when you reduce form fields. ### Run Surveys If you notice the day cart abandonment rate is high for your store, running service would be a great option to understand where the customers face problems. This will help you gain a deep insight into where your process is lacking and how you can improve it. But again, keep the survey crisp so that you can get the most valuable responses from your customers. ### Provide Payment Options Provide multiple [payment options](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) to customers and integrate with the payment gateway to be highly safe and secure. This will build the customer’s trust and give them more control over their shopping experience as they will select how they want to pay for their order. ## Final Thoughts For the customer, the checkout process is the final step before the product can be theirs. Therefore, they do not want to spend a considerable amount of time contemplating whether to fill the forms or not. So, it is suggested that you make the checkout process quick and stay with the customer till they complete the purchase successfully. It is essential to enhance your checkout process for a positive [customer experience](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/) and a greater success rate. --- ## https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/ --- title: How to Use YouTube for Marketing Your eCommerce Store? url: https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/ description: With the growing landscape of e-commerce in India, you need to be omnipresent to promote your product. When your commerce had just started, you could promote your product on select social media channels like Facebook and Instagram to gain enough traction and increase sales. However, with the changing dynamics of digital growth in India, you need to promote your product wherever your audience is present. YouTube is one such platform. last_updated: 2023-11-24 source: webpage --- # How to Use YouTube for Marketing Your eCommerce Store? With the growing landscape of e-commerce in India, you need to be omnipresent to promote your product. When your commerce had just started, you could promote your product on select social media channels like [Facebook](https://www.shiprocket.in/blog/facebook-ads-for-ecommerce/) and Instagram to gain enough traction and increase sales. However, with the changing dynamics of digital growth in India, you need to promote your product wherever your audience is present. YouTube is one such platform. *[Image: YouTube Marketing]* YouTube has been present in the digital space for a very long time. Earlier, it was used by individuals to see videos for information or entertainment. But today, it plays a more significant role in anyone’s life. People use YouTube to raise awareness, sell products, give information, and also provide entertainment. Let’s look at why you shall use YouTube as an effective channel for [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) your store in 2021. Also, let’s dive deeper into how you can use YouTube for selling your products. ## Why is Youtube an Effective Channel for Marketing Your Products? According to statistics, YouTube has over 2 billion users worldwide. Users watch over 1 billion hours of video on the platform every day and generate billions of views. Every minute, 400 hours of video are uploaded to YouTube worldwide. Over 62% of businesses use [YouTube](https://www.shiprocket.in/blog/how-to-create-a-youtube-channel/) as a channel to post video content. It has been a valuable tool for businesses. Over 90% of people say that they discover new brands of products on YouTube. Over the years, YouTube has gained a substantial user base. Individuals use YouTube as their only channel to view content and make shopping decisions. Many online influencers use YouTube as a primary medium to communicate reviews, experiences, etc. This is why we feel that YouTube is an excellent platform to promote your products and grow your eCommerce brand presence in the digital space. Several B2C brands are now coming to YouTube to target their audience and gather traction on their products. Be it YouTube ads or influencer videos – YouTube is the best place for promoting your [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) brand. Let us look at techniques to do it efficiently and generate maximum results. ## How to Use Youtube for Marketing Your Products? *[Image: YouTube Marketing]* ### Direct Ads Direct ads are videos that you view before the beginning of any YouTube video or in the middle of one. They can be five seconds or even 2 to 3 minutes long. These ads are direct and can talk about your brand with any specific product you would like to promote. These ads can also talk about any offers that you might be promoting. Nivea utilizes Anushka Sharma as their brand ambassador to promote the Nivea products before YouTube videos. Similarly, Shilpa Shetty does the same for mama earth. Directors get you a considerable amount of traction as some of these ads are also non-skippable. However, your ads need to be engaging in content and messaging to attract clicks. Since ads are associated with intrusion, [customers](https://www.shiprocket.in/customers/) will not learn more about the product if your content is not good. ### How-to Videos How-to videos talk about the different ways in which your e-commerce offering can be used. For example, if you [sell](https://www.shiprocket.in/blog/products-sell-online-from-home/) a neck massager, you can utilize YouTube to share a tutorial video of how the massager works and the different ways in which you can use it. You can find several product demos and tutorials on YouTube and refer to them for creating your own. They can either be step-by-step how-to videos, or they can be different ways in which you can use a particular product. These types of videos give the buyer an insight into the product and tap on to their needs. Such videos also have the power to create a desire to purchase the product by creating a need-based utility in the buyer’s mind. ### Client Testimonials Client testimonials are the most effective form of user-generated content, and these videos help develop trust among buyers. They can be short videos or case studies that talk about the client’s journey with the [product](https://www.shiprocket.in/blog/product-page-optimization/). Such videos are great tools to create a community and inculcate trust among new buyers. ### Offer Posts The next type of video that you can post is offer posts. These are usually related to any ongoing offers that you may have. You can include the process about availing of the offer, or they could be promotional videos regarding any products. ### Events Another sought-after form of videos and events. You might be conducting events offline to generate eyeballs for your product. Covering these products and sharing them online can also be a great way to engage with buyers on YouTube. Also, events are actual types of videos that users can connect with faster. Try to make these as organic as possible without any scripting to ensure that the real sense of the video is captured. ### Influencer or Collaboration Videos Influencer or collaboration video is another technique to tap on to the audience of two channels on YouTube. The influencer who is promoting your product also has a significant following, and you can utilize this following to generate more leads. For example, The beauty brand Nykaa regularly posts videos with beauty influencers to promote their products. The influencers review the products and share honest feedback with their audience. This helps you generate sales much faster, and you can expand to a wider audience quickly. ## Final Thoughts YouTube videos are a great technique to target the millennial and Jensy audience. Unlike other social media platforms, YouTube is used equally by all age groups. Therefore, it must be on your list if you want to promote your product actively. Even though you cannot directly acquire customers like on Facebook or [Instagram](https://www.shiprocket.in/blog/instagram-followers-tips/), you can use it to raise brand awareness and bring your product into your customer’s eyes. We hope these tips were helpful, and you will be able to promote your e-commerce brand on YouTube quicker with these ideas. --- ## https://www.shiprocket.in/blog/tips-for-easy-pick-up-and-delivery/ --- title: Make Delivery and Pick Up Easier to Drive More Sales - Shiprocket url: https://www.shiprocket.in/blog/tips-for-easy-pick-up-and-delivery/ description: Tips to make eCommerce delivery and pick-up easier and improve your sales in the period of Covid-19 pandemic. last_updated: 2023-11-27 source: webpage --- # How to Make Delivery and Pick Up Easier to Drive More Sales If you run an online store, shipping is a big part of your business. Most eCommerce business owners depend on [package delivery services](https://www.shiprocket.in/features/multiple-shipping-partners/) like FedEx, BlueDart, and Gati to deliver items to local customers. *[Image: ]* Delivery and pick-up service gives you more control over how your products are delivered. It provides better service and a better shipping experience. Plus, the [same-day delivery](https://www.shiprocket.in/blog/same-day-shipping/) can help you have an edge over your big eCommerce competitors. So if you’re looking to make your delivery and pick-up service easier, you have a variety of options. Here are a few options to ease the ways customers can get their orders without any delay. ## Easy Ways to Improve Your Pick Up and Delivery Services *[Image: ]* ### Offer Same-Day Delivery Same-day delivery service allows you to ship orders from third-party delivery service providers. They help pick up and deliver your items on the same day that is fully optimized for order tracking. Orders placed by customers on your online store are managed in an automated dashboard and are related to your existing POS systems. ### Local Delivery The local delivery service you offer to customers is based on a geographic area that you determine to deliver goods. With a local delivery service, you allow your customers to select delivery at checkout and receive delivery alerts via SMS, emails, and notifications. When you choose to go for a [local delivery service](https://www.shiprocket.in/blog/shiprocket-local-hyperlocal-delivery/) at your store, you can also set an estimated delivery time, shipping fee, and a minimum delivery order value. ### In-Store Pickup When it comes to [pick-up service](https://www.shiprocket.in/features/multiple-pick-up-locations/), you can provide them with the option to buy online, pick up in-store (BOPIS), or pick up their order from a local store or curbside. If you enable this option, customers will get a choice for curbside service at the time of checkout. Plus, your customer will receive text notifications to pick up their orders upon arrival. Your staff can also help them bring their order out to their vehicle. ### Add Multiple Shipping Partners By adding multiple courier partners, you can offer customers quick delivery service by courier or any other mode. You can easily receive online orders from customers, and manage these orders from multiple platforms. Shipping partners can also help streamline and integrate orders from multiple delivery services in one place. ### Minimize Manual Paperwork If you want to keep your pick-up and delivery operations organized, the shipping solution can help you stay connected. With real data and updates about your shipping, orders & inventory, you don’t have to rely on manual paperwork or instincts. A shipping solution like [Shiprocket](https://www.shiprocket.in/) helps maintain visibility on order fulfillment, inventory details, order completion, order tracking, and delivery vehicle GPS location. It also helps record the arrival of goods at your warehouse, shipping or goods, proof of delivery, and see performance metrics through the complete data analytics dashboard. Also, you can check in on drivers’ location with access to GPS Tracking to view their live location and confirm any alerts. ### Get Driver’s Feedback It’s good to get feedback from your drivers and use their ideas and insights. This way you can [optimize delivery route plans](https://www.shiprocket.in/blog/intelligent-courier-routing/) by getting feedback from your drivers. They can help you identify issues and bottlenecks that are always a problem in delivery peak times. You will be aware of customers’ locations that need more time for the pick-up and delivery of goods. Plus, it is easy for you to assign specific areas to drivers that are more familiar with certain locations and can get around easily. ### In the End While the adoption of same-day delivery and pick-up may have been expedited due to COVID-19, the effects on consumer buying behavior will last well beyond the pandemic. When you make your [delivery and pick up easier](https://www.shiprocket.in/encyclopedia/expedited-shipping/), you will get more customers and make more money. To grow your eCommerce business today start with these helpful tips! --- ## https://www.shiprocket.in/blog/inventory-reports-for-ecommerce/ --- title: Inventory Reports For Your Business: Types & Benefits - Shiprocket url: https://www.shiprocket.in/blog/inventory-reports-for-ecommerce/ description: This post is about Inventory reports for eCommerce businesses that helps you make more informed business decisions. last_updated: 2023-11-02 source: webpage --- # 7 Types of Inventory Reports to Use in Your eCommerce Business A lot has been discussed about inventory management. But do you know about [real-time inventory management](https://www.shiprocket.in/inventory-management/)? Real-time inventory management basically means managing inventory using technology that involves data science, analytics, RFID chips, and barcodes. The technology and analytical tools help keep a track of all of the inventory that is coming in and out of the store. Managing inventory levels is key for success in the eCommerce business. For a business to succeed, it is essential to find the right way of inventory management so it can meet demand without under or overstocking. With this in consideration, we have compiled here a list of the top inventory reports you should be using in your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). ## Benefits of Inventory Reports The inventory reports enable you to track inventory levels. With these reports, you can make right business decisions about: - Stock-outs - Sales Figure - Inventory Turnover - Lower Inventory Costs ## Key Inventory Reports For eCommerce Business Owners ### Multi-Stock Location Inventory Report A multi-stock location inventory report enables you to keep a record of inventory across your [warehouses](https://fulfillment.shiprocket.in/) or distribution centers. With the help of this report, you can quickly get insight into the quantities of the items at each of your warehouses. This data allows you to have a more efficient inventory management process. And you can also know if your warehouse is low on inventory so you can order more stock from your suppliers. ### On-Hand Inventory Report With this inventory report, you can easily know inventory levels in your warehouse. The inventory items in a warehouse include goods allocated for delivery and goods waiting to be sold to customers. With an inventory on-hand report, you can accurately measure the levels of inventory, allocated stock, and available stock, resulting in fewer [stock-outs](https://www.shiprocket.in/blog/what-is-inventory-stock-out/) and more sales opportunities. ### Inventory Change Report The inventory change report helps in analyzing the outflow of inventory levels. With this, you can easily know how many products are entering and going out from your warehouses and whether it is sufficient or not. E-commerce business owners should use a change report to track how and where inventory is being used and why. It helps in making the right decisions for future analysis of stock movements without any wastage. ### Stock-Reorder Inventory Report A stock reorder report indicates the level of re-ordered goods in a unit. Re-order [inventory](https://www.shiprocket.in/blog/inventory-control/) typically depends on the factor of sales, delivery times, and the availability of safety stocks. Plus, the goods kept at multiple distribution centers or warehouses may have different reorder points depending on the location of the warehouse and sales output from that location. With a stock re-order inventory report, you can understand what products to replenish that avoid stock-out situations. ### Forecasting Report Forecasting the demand levels for your inventory items is important for eCommerce businesses. Anticipating sales figures for the future and inventory stock levels can ensure that you have an optimal level of inventory available in your warehouse at all times to avoid out-of-stock or overstocking. ### Purchase Order Report It is important to keep track of your incoming inventory levels. With the purchase order report, you can track what stock is coming and when it will be arriving at your warehouse. Using a purchase order report enables you to plan appropriately for [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), and it also helps in streamlining your entire supply chain process. ### Valuation Report The valuation inventory report shows the cost of transporting and holding inventory. It also ensures that your inventory stock is managed properly to sell further. Additionally, this inventory report allows you to analyze the cost of inventory on financial levels so that you can know the specific and average cost of items used in your inventory. ### Final Words Inventory management reports provide accurate and real-time information. It also helps you make more informed business decisions more effectively and efficiently. If you need help managing your inventory in real-time? [Shiprocket](https://www.shiprocket.in/) offers an online inventory management software that is designed to save time, eliminate extra cost, and help grow your business. Sync your inventory across multiple channels, set up custom alerts to notify you about low inventory levels, seamlessly connect you with different suppliers and fulfillment centers, and more. --- ## https://www.shiprocket.in/blog/diversify-your-ecommerce-business/ --- title: 5 Key Strategies to Diversify Your eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/diversify-your-ecommerce-business/ description: Here is the list of 5 key strategies to diversify your eCommerce business that also helps grow your business in the market. last_updated: 2023-11-29 source: webpage --- # 5 Key Strategies to Diversify Your eCommerce Business Diversification is a commonly adopted strategy by businesses to [boost sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) from new markets or products. Depending on what business you are in, diversification enables your company to explore new markets and opportunities. *Diversification in eCommerce is also crucial, as starting an online [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store can be a struggle. If you’re looking to diversify your eCommerce business, follow the tips below:* ## How to Diversify Your eCommerce Business? ### Research Your Target Audience Researching about your target audience helps in the expansion of your online business. You must know who your customers are, what their needs are, and how to fulfill them. Invest a substantial amount of time, money, and effort in identifying your target audience. You can conduct online surveys, interviews to collect, collate, and analyze the market patterns. ### Invest in Strategic Branding For eCommerce businesses, adopting an [omnichannel marketing strategy](https://www.shiprocket.in/blog/omnichannel-fulfillment/) is very important. When diversifying your product range it’s also important to communicate the same with your potential customers. You can learn from the examples of e-commerce giants such as Amazon and Flipkart. They market their brand and offers on almost every marketing channel, whether it’s online channels, newspapers, magazines, and all the social media platforms. You should invest in building a brand that spreads the brand message through all the major social media channels. ### Know Your Products Investing too much in inventory is the biggest mistake that most e-commerce entrepreneurs make. Being the owner of an e-commerce store is all about balancing your [inventory costs](https://www.shiprocket.in/blog/inventory-carrying-cost/), marketing budget, shipping costs. This is why e-commerce businesses have turned to the concept of dropshipping, which is a strategy where a store doesn’t need to hold inventory in its warehouse. Instead, a store purchases the item from a third party to sell and get it shipped directly to the customer’s address. In this strategy, the merchant never handles the product. ### Maintain Partnerships with other Brands To diversify your e-commerce business, you need to learn to maintain [strategic partnerships with other brands](https://www.shiprocket.in/features/multiple-shipping-partners/). You can make such partnerships with your competitors, marketing companies, sellers, or manufacturers who may want to sell their products via your platform. For example, Microsoft and Flipkart have recently entered into a partnership where Flipkart has adopted Microsoft Azure as its public cloud platform, which allows Flipkart to reach out to more customers and Microsoft to reach the Indian market segment. ### Adopt Drop-Shipping Model The best way to diversify your online eCommerce business is to adopt a dropship model. The eCommerce giants such as Alibaba and Amazon have also adopted the [drop-ship model](https://www.shiprocket.in/blog/what-is-dropshipping/) and instead of taking the risk of maintaining a huge inventory they’ve partnered with suppliers to list their products. Under this model, once the purchase has been made, the customer pays you the retail price, and you pay the supplier for the wholesale price. It’s a better option to provide a wider range of products to your customers. ### Final Words Though starting an eCommerce store is easy, diversifying it is a little hard. That’s why it’s important to focus on your target market, your products, and your brand image. Try putting these [eCommerce strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) to work! --- ## https://www.shiprocket.in/blog/product-tagging-for-ecommerce/ --- title: The Importance of Product Tagging for eCommerce Businesses - Shiprocket url: https://www.shiprocket.in/blog/product-tagging-for-ecommerce/ description: Read this post to learn about product tags and how they help keep your product inventory organized and trackable. last_updated: 2023-11-29 source: webpage --- # The Importance of Product Tagging for eCommerce Businesses A product tag describes the features, characteristics, and identifies that no two [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) can be the same. However, products can have different product tags. For example, sunglasses can be defined by their brand, size, color, material, shape, etc. Your customers can find internal product tag preferences for that particular type of product. In this post, we’ll cover how product tagging works for [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) and how they can use them. ## What are Product Tags? Product tags help organize and track products throughout a store, warehouse, store, or during transit. Product tagging includes the name of the product, product information, a barcode for tracking, and the SKU number. ## 5 Things to Include on Product Tags For eCommerce businesses, a product tag provides details about the product. Here is what to include on a product tag. ### Product Name The product name shows the actual name of the [product](https://www.shiprocket.in/blog/product-page-optimization/). If your products are unique, the product tags can help differentiate between them. For instance, a white t-shirt could simply be tagged as a ‘white t-shirt.’ ### Product Information The product information includes descriptive information about a product including its material type, sizing, product description, company’s name, and more. The product tags usually have short and concise information, so customers don’t confuse or spend too much time reading them. ### Barcode Barcodes help in tracking products throughout the process of order fulfillment and supply chain. A [barcode](https://www.shiprocket.in/blog/shipping-barcode-for-ecommerce-order-fulfillment/) on the product tags makes it easy for businesses to track the inventory levels in the warehouse and where it is located. ### Price By placing your product’s price on the product tags lets your consumers know how much the product will cost. For eCommerce brands, it’s better to have pricing on the product tag for in-store use. ### SKU Adding SKU information to a product tag can help you locate a product by SKU. It further helps track where products are located. For instance, an online store that has different SKUs, consider adding the [SKU](https://www.shiprocket.in/blog/creating-effective-skus/) to your product tags. ## Reasons to Use Product Tags For eCommerce Business The main benefit of product tags is that they can help keep products organized by communicating details about the product. Not only do they make product tracking easier, but they also have the benefit of marketing for your business. This makes them ideal for effective and efficient [product management](https://www.growthmentor.com/role/product-manager-mentors/), which will save you time. ### Organization Product tags describe a product that helps online stores to differentiate between products and keep them organized. For example, a clothing store business might seem easy, but as your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) grows, it becomes tougher to track products especially if you have a larger SKU count. With product tagging, you can easily organize all your products and store them correctly. ### Tracking Tracking of products is another benefit of product tags. The best way is to place a barcode on them that helps track products. A barcode on your product tags helps reduce the need to manually track a product. ### Marketing Product tags can also be used as a [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) tool. You can add a slogan or branded tagline to product tags that allow consumers to learn more about your brand. You can even include a note from the founder and social media account information for encouraging your customers to stay in touch post-purchase. ### Final Words Many ecommerce businesses use product tags in different ways. Product tags used on an eCommerce website help identify a product and also easily be searched for and found on your online store. So if you have an online store, you can make use of product tags to keep your product inventory organized, easily trackable, and [enhance the overall customer experience](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/). --- ## https://www.shiprocket.in/blog/how-to-use-ecommerce-referrals-for-ecommerce/ --- title: How to Use eCommerce Referrals for Your Business - Shiprocket url: https://www.shiprocket.in/blog/how-to-use-ecommerce-referrals-for-ecommerce/ description: What does brands like Amazon, Flipkart, Myntra, etc., have in common? And it’s not just that they are the market titans when it comes to eCommerce. They all use the power of referral marketing! last_updated: 2023-11-24 source: webpage --- # How to Use eCommerce Referrals for Your Business What does brands like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), Flipkart, Myntra, etc., have in common? And it’s not just that they are the market titans when it comes to eCommerce. They all use the power of referral marketing! *[Image: ]* Referral marketing is one of the most powerful tools out there that help businesses earn the name they have in the market today. If you look at the history of the most successful brands, you’ll find that all of them have a straightforward [referral marketing strategy](https://www.shiprocket.in/blog/referral-marketing-program/) in common. Referral marketing is the key to spending less and growing your business exponentially. It is one of the best ways to leverage your customers’ loyalty. But despite the immense benefits that referrals have in store for eCommerce businesses, there are very few sellers that make the most of it. If you are one of those, it’s time that you use referral marketing to grow your business. Don’t worry. We’ll hold your hand on this journey. Here is how you can use referral marketing for your eCommerce business- ## Why Referral Marketing? You put in the best efforts to create an excellent experience for your customers. While all the hard work brings you [customer loyalty](https://www.shiprocket.in/blog/customer-loyalty-program/), there is more that you could do with it. We’re talking about increasing your customer base and how referral marketing can help you do that. ### Automated Referrals are pretty much automated and do not require you to work on the night and day. Once you set them up, they will be automatically sent to the customers in emails, push notifications, etc. And when the referrals start coming in, all there’s left for you to do is cater to their orders. ### Easy to Set-up Referrals are the easiest to set up. You can set up your program through various means on your website and watch your loyal customers spread word of mouth. ### Improve Customer Loyalty Remember that your customer will only refer you when they are satisfied with your services. So, when they do, they feel invested in your brand. The same goes for the person who is being referred to. ### Make your Customer Acquisition Cost Predictable Predicting [customer acquisition](https://www.shiprocket.in/blog/customer-acquisition-strategies/) costs are essential for a business. But it’s often challenging to tell how much prices you have invested in acquiring a customer from sources like blogs, etc. ## 5 Quick Ways of Using Referrals for Your eCommerce Business *[Image: ]* ### Invite All Your Customers Why reserve your referral program to only a handful of few when you can capitalize on all your past customers. If you think a referral is one of the easiest ways to earn more customers, it’s time you should probably reconsider it. Just like [content marketing](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/), a referral program takes time to yield any results. It works well, but you have to wait for your program to pick up customers and start reaping your profits. Even though it might seem like you are not getting any new customers at first, just wait patiently as your customers refer to their friends and family. The best thing you can do is create an attractive copy that your customers can’t resist sharing with their peers. Also, give your existing customers some incentive in return for a referral. ### Post-Purchase Popup Another great tactic to advance your referral program is when your customers have just made a purchase. Remember that when your customers create an actual purchase from you, they are invested in you. They trust your brand and are committed to you. This is a perfect time to ask your customer for a referral. Many websites don’t even let the visitor know that they are running a referral program until they turn into [customers](https://www.shiprocket.in/customers/) and make an actual purchase. On the other hand, once the customer makes a purchase, it would be great to ask them to join your rewards program and refer your website to their friends and families. You can use a pop-up to catch their attention post-purchase. Make sure you write a creative copy and have attractive visuals in place for the referral pop-up. ### Add a Permanent Widget Why not add a permanent widget to your website or eCommerce store? The idea is to catch the attention of the customer with an enticing offer for them. For example, you can use a widget that says, ‘Get Free Meals for a Month.’ The benefit of adding a widget to your [eCommerce store](https://www.shiprocket.in/blog/diversify-your-ecommerce-business/) is that it helps catch the attention of even your visitors. This means you have a chance of asking your customers to refer others and lure visitors into becoming your customers. Don’t worry; you can add a sticky widget to your website to go wherever the customer browses or whichever page they land on. But as you add an adherent device to your website, you have to make sure that you write a copy that appeals to every visitor who might be interested in your product. ### Add Your Referral Page to Your Website One of the best ways to make the most of your referral programs is to embed them on your website. Add the page in your footer so that it catches your customers’ attention and stays subtle. This would mean not directly promoting your referral program but making your customer feel valued with your enticing offer. In other words, passively promoting your program can help your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) stand out and make your customers referrer you more than usual. ### Partner with Influencers With influencer marketing growing with each passing day, it is becoming one of the most helpful marketing tactics for small businesses. All you have to do is research people in your [niche](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) who have a large follower base and partner with them. By partnering with an influencer, you can ask them to review your product on their social media page and provide the customers with an exclusive referral code for making a purchase. This way, you can reach out to customers who are already looking for products in your niche with an attractive offer. ## Final Thoughts Referral programs can help you garner a lot of customers and make your existing customers valued simultaneously. Just make sure you take one step at a time and stay patient with your endeavors. But most of all, make sure that you focus on providing your customers with an outstanding experience because that is how you will earn their loyalty. Start by partnering with a shipping platform like [Shiprocket](https://www.shiprocket.in/) that can help you deliver your products faster and cheaper and also provide them an experience that is at par with Amazon and other market players. --- ## https://www.shiprocket.in/blog/choosing-the-best-courier-service/ --- title: The Simplified Guide to Choosing the Best Courier url: https://www.shiprocket.in/blog/choosing-the-best-courier-service/ description: This blog post talk about the tips for e-commerce businesses and why they must choose a courier service that can support their delivery. last_updated: 2023-11-02 source: webpage --- # The Simplified Guide to Choosing the Best Courier Choose the right courier company and your business will be completely taken care of. This service will allow you to focus on other duties regarding package or [order deliveries](https://www.shiprocket.in/blog/same-day-shipping/). *[Image: Courier Service]* Unfortunately, not all courier services are equal. Some of them are reliable enough to cater to your needs, while others are not good at delivering packages to the customers’ place. If you’re looking to invest your money in [courier services](https://www.shiprocket.in/courier-services-near-me/), you must know which one of the prospects out there works best. This is why you should know the factors to consider in your search for a courier company. ## How To Choose The Right Courier Company? *[Image: Courier Service]* The demand for courier service is increasing making it difficult for businesses to choose a courier service over another. There are many factors to consider for choosing the right courier service. Let’s know about some of the most important ones so that you can make the right decision. ### Service Availability The availability of service sounds so simple, but with today’s competition and high demand, [courier companies](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) are serving multiple companies with complex needs. Ensure that the courier you choose is aware of the average number of orders you will need every month and when delivery of these orders will typically occur. ### Cost of Service Most courier companies offer a premium service that doesn’t always mean they all are expensive. Make sure that you stay informed on the costs of courier service. But you should also understand that cost is not always correlated to the quality of service. ### International or National Courier If the order delivery range is short or within the same city, consider hiring a local courier company. Local [courier services](https://www.shiprocket.in/carrier-integrations/) are more efficient and flexible than companies working on a local scale or internationally. ### Specialized Service When you hire a courier service, make sure you consider that they can efficiently and successfully transport and deliver the goods to customers. For example, if you require temperature-controlled transportation, hire a company that offers refrigerated transportation for the storage of goods. ### Tech-Enabled It’s also important that the type of courier service you choose should be using [tracking technology](https://www.shiprocket.in/shipment-tracking/). The outdated courier service can lead to a lower delivery success rate and lower customer satisfaction. In the eCommerce delivery and logistics field, the use of innovative technology a courier uses can be very indicative of their quality of service. ### Track Record The company’s track record should be one of the most important factors when choosing a courier. Many companies post it on their website about their on-time delivery percentage and customer base. It is always better to do a bit of online research for client reviews and ratings. A courier company’s digital presence can also be a good way of knowing about its reputation. ### Insurance Insurance and the security of your goods are the two most important factors that protect your company from any kind of liability. Hiring a courier service that provides insurance gives you peace of mind in this regard. Make sure you research your [courier’s insurance coverage](https://www.shiprocket.in/encyclopedia/shipping-insurance/) before making an informed decision. ### Conclusion E-commerce businesses must choose a courier service that can support your delivery demand, quality, and security of goods and services. Don’t just go for the cheapest available option, as you’ll often be compromising on quality. Also, look out for some hidden surcharges and try to choose the best option for the business, not the cheapest. At [Shiprocket](https://www.shiprocket.in/), we know that each business’s shipping needs are different, which is why we provide the best courier service for each one of our customers. For more information, or to book your first delivery, [get in touch](https://www.shiprocket.in/features/multiple-shipping-partners/) with our team today. --- ## https://www.shiprocket.in/blog/customer-persona/ --- title: Customer Persona: Definition, Components & Importance - Shiprocket url: https://www.shiprocket.in/blog/customer-persona/ description: No business is ever going to make any money with no customers to buy their products! All the business decisions that you make – what products you sell, pricing strategy, business location, and even the employees you hire – are made to bring more and more customers on board. A businessman takes every decision to optimize the likelihood of customers buying more products. last_updated: 2023-11-24 source: webpage --- # Why is Customer Persona Important for a Business? No business is ever going to make any money with no customers to buy their products! All the business decisions that you make – what products you sell, **pricing strategy**, business location, and even the employees you hire – are made to bring more and more customers on board. A businessman takes every decision to optimize the likelihood of customers buying more products. *[Image: customer persona]* Many businesses take the help of customer personas to take the right choices to grow and advertise business and products. The customer or buyer persona is fictional but represents a business’s customers and their interests. It is based on the customers’ demographics and behavior. Customer persona and user persona are similar but are different in one aspect. While buyers are the ones who purchase the product or make the purchasing/spending decision, users are the ones who use the product in reality. However, for many [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/), buyers and users can be the same. Nevertheless, for businesses whose buyers and users are different, it is crucial to understand the differentiation between the two. ## What is a Customer Persona? A business can only get success if it has a deep understanding of its target customers. The businessman’s ability to put himself in the shoes of his customers and understand their pain points and requirements/expectations from the products will drive success his way. Being able to behave like customers is a major requirement to come up with the best product and marketing tactics. This is why it is imperative to build a business that solves the pain points of its customers with its products. It is easier to design a product, develop it, and come up with a marketing campaign around it without knowing what exactly your customers want. Designing a product and [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) campaign as per the needs of your customers might be difficult but it increases the chances of success. But, what if your products are not solving the problems of your customers? What if your marketing strategies are not competent enough to attract your customers? In product development and marketing, user research can be helpful. With user research, you can get details about the target customer base. These details are called personas, and help the business understand customers’ problems, goals, and motivations. There are two types of personas – buyer personas and user personas. The required persona depends on the type of business. Let’s take a look at them: *[Image: customer persona]* ### Buyer Persona The buyer persona is related to the ideal target customer. The buyer makes the final purchasing decision – whether to buy from you or a competitor. But this person can be different from the one that uses the [product](https://www.shiprocket.in/blog/product-page-optimization/) in reality. A buyer persona helps make decisions regarding marketing and sales campaigns. It is crucial while creating a new marketing campaign. ### User Persona A user persona is critical for businesses that are developing their products/services. It helps reassure that the product or service the company is building is the replica of what the customers require. Buyer and user persona terms are sometimes used interchangeably. But if a business sells to one and the product is used by another, these two become two different terms. ## Components of Customer Persona *[Image: customer persona]* The following makes up for a good customer persona: ### Name A name is obvious. It helps in making the persona real and individually identifiable. When the persona has a name, it can be related to a real person. It is easier to talk about it in product development discussions and [marketing activities](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/). ### Persona & Professional Background Personal and professional information is important. Personal information tells about the persona’s educational background, hobbies, and likes and dislikes. This information influences the persona’s brand choice. The professional information tells what the persona does for a living and this career. This very much impacts the purchasing power of the persona as well. ### Demographics Demographics is an imperative component to get more insight into the persona. This includes age, gender, education, family status, and so on. Once the data is collected, you can divide the persona into age ranges, male/female percentage, etc. Notably, since the persona is a fictional character, you need to be specific about age, gender, and other details. ### Goals What are the goals of the personas you are capturing? Many times, the goals of the personas are beyond what your [company](https://www.shiprocket.in/blog/tie-up-ecommerce-courier-company/) has on offer or what it can solve. For example, you may be selling a detergent powder while the customer’s requirement can be a washing machine. So, it is also important to know what your persona needs or wants in order to make them your customers. ### Persona’s Pain Points Knowing the pain points of the persona is very important in order to make him your customer. What are his concerns? Is he concerned about chemical ingredients in his beauty product? The solution to their pain point can be your natural and organic homemade beauty products. ### Buying Behavior Are most of your customers repeat customers? Or did they make a one-time purchase? Where does their brand loyalty exist? Have your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) solved their pain points and helped them meet their goals? Knowing answers to these questions will help you understand your persona better. ### Environmental Factors Environmental factors, such as physical, social, and technological are often overlooked. But they are critical in defining persona. For instance, you plan to target your customers via an online application form. How would most of your targeting personas respond to the application form? Would they use a mobile phone or laptop? Are their surroundings quiet or noisy? All these factors will affect their response to the application form. Getting answers to all these questions will help create a full picture of the persona. It will also help you understand how they will interact with your application form. ## Importance of Customer Persona *[Image: customer persona]* Customer persona helps in ensuring that all the customer acquiring activities and marketing strategies are tailored as per the buyer’s needs. When you present yourself, start by talking about what your customers need and what are their pain points. Then come to what your product has on offer and how it can help resolve the pain points of the [customers](https://www.shiprocket.in/customers/). When buying a product or service, it is natural for buyers to choose the brands they know and trust more. And the best way to build this trust is by showing genuine concerns for the pain points of your buyers. The way you present yourself plays a significant role in gaining trust from the customers as a brand. Creating buyer personas, in this aspect, is required to continually guide the business and help center all the marketing activities around the customers and their needs. ## The Final Say Buyer or customer persona is a research-based profile that represents all the personas (customers) you wish to target. With its help, you can adapt to key aspects of your marketing and [sales](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/) for success. Understanding the types of people who can benefit from your product and the best way to solve their challenges is critical to direct your efforts towards attracting and retaining customers. --- ## https://www.shiprocket.in/blog/amazon-self-ship-with-srf/ --- title: Amazon Self Ship With Shiprocket Fulfillment vs. Amazon FBA url: https://www.shiprocket.in/blog/amazon-self-ship-with-srf/ description: Here is a brief comparison of Amazon Self Ship with SRF vs. Amazon FBA. Check which one is better for your business. last_updated: 2023-11-24 source: webpage --- # Amazon Self Ship With SRF vs. Amazon FBA – Which is Better For Your Business? Amazon has over 1,20,000 sellers on its platform, and most of these are [SMEs](https://www.shiprocket.in/blog/d2c-an-important-channel-for-sme/). Amazon is a marketplace that has captured most of its market share solely based on quick deliveries and seamless shopping. Their success started when they began offering next-day deliveries across India. Since then, the number of sellers on the platform has increased drastically. The fulfillment models offered by Amazon are robust and give sellers the flexibility to choose their preferred delivery. However, for those who do not sell on Amazon or sell on marketplaces other than Amazon, fulfillment can become a tricky task as Amazon only looks after the orders that come in via the marketplace. Sellers who cannot afford the fulfillment by Amazon model usually go with the [self-ship model](https://www.shiprocket.in/blog/amazon-like-premium-shipping/) that allows them to ship products themselves. But in such cases, how do you match the fulfillment provided by Amazon? You do so with 3PL fulfillment solutions like Shiprocket Fulfillment. Let’s see how this is possible and a brief comparison of fulfillment by Amazon and Self-Ship when you do it with SRF. ## What is Amazon Self-Ship? For context, Amazon Self-Ship refers to Amazon’s seller [fulfillment](https://fulfillment.shiprocket.in/) model where the sellers fulfill the incoming order themselves. They only use the website to list and sell their products. Post the sale, the seller has to pack and ship the product themselves. This model is mainly opted by SMEs that sell on their website or social shops and use Amazon only as an additional channel for their eCommerce endeavors. Many D2C brands opt for self-shipping on Amazon. ## What is Amazon FBA? [Amazon FBA](https://www.shiprocket.in/blog/amazon-fba-alternatives-in-india/) refers to Fulfillment by Amazon. It is Amazon’s premium fulfillment service where you just send your inventory to Amazon’s fulfillment center, and they take care of order fulfillment for your incoming orders. The small tag that says ‘prime delivery’ or ‘fulfilled by Amazon’ are the products that are sold by sellers who opt for FBA. Without a doubt, FBA’s services are top-notch. It also saves you ample time and money since you have someone else doing the job for you! But, if you have to manually fulfill orders that are coming in from other channels like websites, marketplaces, social media, and offline, is FBA the ideal pick for your business? In such cases, you need a platform that can provide your services like Amazon FBA and help you grow your business and brand independently by only fulfilling orders for your store. One such platform is Shiprocket Fulfillment. Let’s have a look at what SRF is and how it can be beneficial for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). ## Shiprocket Fulfillment – Hack to Fulfill Self Ship Orders Like FBA Shiprocket Fulfillment is an eCommerce fulfillment solution that allows you to outsource fulfillment operations and improve your delivery performance. Just like Amazon FBA, all you have to do is ship your inventory to our fulfillment centers, and we will take care of the rest. So if you self-ship orders on Amazon, you can still avail the type of fulfillment offered by FBA without actually opting for it. You can get the same service, a robust network of fulfillment centers, skilled team, storage, inventory management, packaging, shipping, error-free operations, and more for all your self-ship orders on Amazon and other sales channels. This gives you a more excellent footing in the market when you sell from your website, social media shop, Amazon, or any other track. Here is why your Amazon Self-Ship orders are delivered as successfully as FBA orders when you opt for fulfillment by [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/) – ### Equipped Fulfillment Centers Shiprocket Fulfillment has eight active fulfillment centers located in different zones across India. These centers are equipped with the latest technology and infrastructure to enable the quick processing of orders. With devices like the Hand Held terminals and Automated Falcon Machine, these fulfillment centers are designed to ensure that the incoming orders are picked, packed, and shipped in the fastest manner possible to ensure 3x quicker delivery. Since these fulfillment centers are located at critical locations in the country, the inventory you send is stored and processed from centers that are close to your customers, enabling you to ensure a much smoother and faster delivery experience for them. This enables you to offer them next-day and 2-day delivery like Amazon Prime and gives you a significant advantage of reduced [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/). ### Auto-Fetch Orders From Marketplaces Shiprocket Fulfillment’s platform has automated technology that lets you integrate your Amazon marketplace orders directly. So pre-integrated channels automatically fetch and display new orders in the platform, ensuring that no new orders are missed. You can fulfill a more significant number of orders each day and quickly meet the stringent Amazon marketplace requirements. If you perform well with fulfillment and receive good reviews, you will also improve your ranking in Amazon’s search even though you fulfill orders with the Self-Ship model. ### Skilled Team Each fulfillment center has a dedicated and skilled workforce for every fulfillment operation. If the order has to be picked, reliable picking operators are assigned to ensure that the correct product is determined from the right location. Different individuals are assigned to tally the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) selected and print the invoice before these products are packed. Similarly, all operations are carried out in perfect sync with each other, and your Amazon self-ship orders are processed and shipped at lightning-fast speeds. ### Error-Free Order Processing Since the operations are segregated, and different individuals are deployed to process your self-ship orders, the chances of error are reduced to the bare minimum. Every product is barcoded and matched with the bin where it is stored to ensure that no mistakes are made when the products are being picked from their place. If there is an error, the devices automatically detect it as the bar code scans don’t match. Such robust technology enables our experts to carry out operations quickly and achieve 99.9% order accuracy. They process a more significant number of orders than someone who ships from their center or similar to FBA. ### Reduced Order-to-Ship Time Most D2C businesses that opt for self-ship are unable to deliver on time because of a high order-to-ship time. This is because the processes are not in sync, and you are not streamlined in your approach. Hence, sellers who don’t have the bandwidth to ship orders themselves and can’t oversee the process opt for FBA. With Shiprocket Fulfillment, the operations are set in the [fulfillment center](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/), and the team is trained to look after and function all incoming orders at super-fast speeds. This reduces the order-to-ship time, and you can deliver products 3x faster. ## Final Thoughts You can fulfill Amazon Self-Ship orders like Amazon FBA. You only need to outsource to the right provider. This will enable you to enhance your business initiatives. You will be able to set higher goals for growth and innovation—both Amazon FBA and Self-Ship with SRF are viable options for your business. But you need to choose the correct choice and go with it to succeed in your Amazon marketplace venture. --- ## https://www.shiprocket.in/blog/amazon-selected-self-ship/ --- title: What is ‘Selected Self-Ship’ and How Can Shiprocket Help You Get Started? url: https://www.shiprocket.in/blog/amazon-selected-self-ship/ description: Amazon selected self-ship is a fulfillment method through which you can fulfill a part of orders with Amazon Easy-Ship and the rest yourself. last_updated: 2023-11-27 source: webpage --- # What is ‘Selected Self-Ship’ and How Can Shiprocket Help You Get Started? Amazon is one of the largest marketplaces in India. Over 100 million users are registered on Amazon India, and over four products are sold every minute. Millions of sellers use Amazon to sell their products. However, shipping with the best Amazon fulfillment model is not the most suitable option for most sellers. Amazon has 3 to 4 fulfillment models that go by FBA, Self-Ship, Easy-Ship, and Selected Self-Ship. We have talked about the [Easy-Ship](https://www.shiprocket.in/blog/amazon-easy-ship-pros-and-cons/), [Self-Ship](https://www.shiprocket.in/amazon-self-ship/), and [FBA](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) models in different blogs and posts. The Selected Self-Ship is a concept introduced only recently by Amazon. Let’s have a look at what a Selected Self-Ship fulfillment model is and how you can make the most out of it with Shiprocket. ## What is Selected Self-Ship by Amazon? The Selected Self-Ship fulfillment model by Amazon is a fulfillment method through which you can opt for fulfilling a part of your eCommerce orders with [Amazon Easy-Ship](https://www.shiprocket.in/blog/amazon-easy-ship-pros-and-cons/) and the rest you can fulfill yourself with Self-Ship. You can choose the areas and pin codes for which you want to fulfill orders yourself, and for the rest, you can choose Amazon Easy-Ship. This way, you are not bound to use Easy-Ship services and let go of orders where Amazon‘s logistics network is not serviceable. You can make the most of both models without having to compromise. Every seller today wants comprehensive coverage for their shipments. With increasing competition on Amazon, you want to attract the most customers towards your product and sell them effectively. Choosing an integrated model like Selected Self-Ship can help you deliver to more households and be an active seller on the platform. ## How is Amazon Selected Self-Ship Different from Amazon Self-Ship? Amazon Self-Ship gives you the option to deliver all products through your own logistics network. In this case, you cannot collect COD orders and have to process returns yourself. In Amazon Selected Self-Ship, you can choose to deliver yourself only to selected pin codes, and the rest you can choose to deliver with Easy-Ship. This gives you a chance to collect [COD orders](https://www.shiprocket.in/blog/cash-on-delivery-pros-cons-ecommerce/) wherever required and process returns through Amazon‘s logistics network. Amazon Self-Ship is an independent shipping approach, whereas Selected Self-Ship is a mix of Self-Ship and Easy-Ship. ## Why Do You Need Shiprocket to Process Your Selected Self-Ship Orders? Amazon has a robust logistics network. When you opt for Easy-Ship, you get the opportunity to leverage this facility. However, you have to ship with the solution that offers you an equivalent experience for the pin codes you don’t choose. If a part of your experience is good and the rest is average, it will reflect in your product and delivery reviews. This can further impact sales and influence the decisions of other people who want to purchase your products. Therefore, you need a solution like Shiprocket that can help you connect with your customers in the same way as [Amazon’s logistics](https://www.shiprocket.in/blog/amazon-logistics/) network. Let’s have a look at how this is possible. ## How Can Shiprocket Help Improve Your Selected Self-Ship Delivery Experience? ### Robust Platform Shiprocket offers you a call round dashboard that helps you synchronize incoming orders right into your shipping platform and process them directly from there. Also, if you get bulk orders, you can process them in one click. You do not need to waste time by manually including every [product](https://www.shiprocket.in/blog/product-page-optimization/) in the solution to process it. You can download the label, invoice, manifest, etc. automatically, in just a few clicks. ### Multiple Courier Partners The most beneficial aspect of shipping with Shiprocket is the availability of multiple courier partners. With the Shiprocket platform, you get to ship with over 17+ courier partners. These include names like FedEx, Delhivery, BlueDart, Gati, etc. This gives you a wide range of options to choose from depending upon the courier company, delivery location, carrier performance, etc. We also have a proprietary courier recommendation engine that can help you select the best partner for every [shipment](https://www.shiprocket.in/shipment-tracking/). ### Wide Reach The next benefit of shipping your Selected Self-Ship orders with Shiprocket is the white pin code reach. You can deliver to 29,000+ pin codes across India. So in case, you cannot cover a pin code with Amazon‘s logistics network, you can always do it with Shiprocket. ### Lowest Shipping Rates With rates starting from Rs. 20/500g*, you can optimize your shipping costs and also provide your customers a delightful delivery experience for their Amazon orders. You don’t necessarily need to invest in fulfillment by Amazon if you want a robust delivery experience. ### NDR and RTO Management Most Self-Ship sellers are concerned about managing return orders. With Shiprocket, you get a comprehensive solution that consists of India management dashboards from where you can directly take action on your NDR orders. You can choose to re-attempt, cancel, or schedule RTO. With a robust platform, you can reduce your RTO losses as you can take action on end Yaar orders much quicker. Shiprocket also helps you confirm and deliver with the help of SMS, IVR, emails, etc. Not just that, you can reach out to buyers directly via the platform in case you aren’t sure. This gives you greater control over your return on the management to ensure that it is not fake. ### End-to-End Fulfillment With Shiprocket Fulfillment To deliver as fast as Amazon FBA and Amazon Easy-Ship, you must store inventory closer to the buyer and process your orders from there. With the selected cell ship, your pin code region for shipping orders yourself is defined. Therefore, you can store inventory in [Shiprocket fulfillment](https://fulfillment.shiprocket.in/) centers located in the area and let us process your e-commerce orders end to end. Your Self-Ship orders can be processed this way, and you will not need to worry about the processing. ## Conclusion Shiprocket can be a great facilitator if you want to fulfill your Selected Self-Ship orders seamlessly. With a robust shipping solution trusted by over one lakh plus sellers, you can achieve great success by delivering orders quicker. Provide your customers a faster and better delivery experience and make a mark for yourself in the [marketplace](https://www.shiprocket.in/blog/guide-to-facebook-marketplace/). --- ## https://www.shiprocket.in/blog/ways-to-use-facebook-messenger/ --- title: Ways to Use Facebook Messenger for your Business url: https://www.shiprocket.in/blog/ways-to-use-facebook-messenger/ description: Have you ever considered Facebook Messenger for your business marketing activities? If not, now is the time to consider it. As per a report by review42, Facebook Messenger has 1.3 billion users globally and it is expected to grow to 2.4 billion users by 2021. Nowadays, it is used as one of the greatest marketing tools to engage customers and bring them on board. Consumers can now even purchase products directly through the Facebook Messenger App. last_updated: 2023-11-24 source: webpage --- # Ways to Use Facebook Messenger for your Business Have you ever considered Facebook Messenger for your business marketing activities? If not, now is the time to consider it. As per a [report](https://review42.com/resources/facebook-messenger-statistics/) by review42, Facebook Messenger has 1.3 billion users globally and it is expected to grow to 2.4 billion users by 2021. Nowadays, it is used as one of the greatest marketing tools to engage customers and bring them on board. Consumers can now even purchase products directly through the Facebook Messenger App. *[Image: Facebook messenger]* In this blog, we shall discuss why you should choose Facebook Messenger for your business. Further, we will also discuss different ways in which you can use Facebook Messenger for your business. ## Facebook Messenger Often, when you think about social media marketing, you think about [Facebook](https://www.shiprocket.in/blog/facebook-for-ecommerce-business/), Twitter, Instagram, and LinkedIn. But you miss one bigger part of social media, i.e., the messaging apps. According to BI Intelligence, the number of people using the top four messaging apps in a month is more than the number of people using top social media apps. Social media is indeed a one-to-many channel, but it is slowly becoming a one-to-one or one-to-few channel as well. So, if you also think messaging is the right option for your business to grow, Facebook Messenger is your option. ## Top ways of Using Facebook Messenger for Marketing *[Image: Facebook messenger]* Read on to know different ways in which you can use the messaging app for your business. ### Content Delivery The most common approach for most marketers to deliver content is [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/). Lately, the Facebook messenger is becoming the best alternative for it. It has a higher open rate as well. If you also wish to explore this opportunity, you can take the help of a messenger chatbot. A chatbot is basically an automated messaging software used to converse with people with the help of AI. Bots are programmed and they can understand questions and provide automatic answers to them. If we talk from the customers’ perspective, they are friendly and time-saver. There is no need for the customers to open an app, visit a webpage, or make a phone. They can simply type a message in the messenger. ### High Engagement During Event Another way you can use Facebook Messenger is for sending important information to the [customers](https://www.shiprocket.in/customers/)/people who have signed up for an event. As said above, the response rate on Facebook Messenger is higher than that on emailers. For instance, a few customers sign up for a Facebook event. You can send them reminders with the link to the online event. Besides, you can also send out the information related to the event – what’s going to happen in the event, who is going to talk, etc. After the event, you can also ask them to give feedback about the event. The entire experience will be a smooth experience for your customers. You can even send updates of offline events on Facebook Messenger. ### High-quality Leads Since Facebook Messenger is still a new and untouched marketing channel, it is a great option to get generate high-quality leads. You can run a campaign where when any customer clicks ‘Know More’ on your Facebook, he is taken to the Messenger and asked a few questions. Many people have witnessed to generate many sales leads with this method. Not just for leads generation, this method is also helpful in reducing CPL (cost per lead). ### Customer Support It is a crucial strategy. You can use Facebook Messenger to provide timely customer support to your customers. In today’s social media age, it is evident that most brands contact brands for queries through messaging rather than other channels. Also, they want a quick response from the brands, which they can easily get as well on Facebook Messenger with [chatbots](https://www.shiprocket.in/blog/conversational-ecommerce/). ### Reaching Target Audience These days, [Facebook](https://www.shiprocket.in/blog/facebook-ads-for-ecommerce/) News Feed is all filled with sponsored ads. It is crucial to reach the target audience without any noise and with Facebook Messenger, you can do that! You can show your ads in the Home tab of the Facebook Messenger app. When the customers tap on the ad, they will be taken to the landing page. But remember, such ads get mixed reactions. While this opportunity is pleasant for many marketers, many customers like these ads unpleasant. ### Relevant Content for Followers Apart from providing content to your followers, also let them pull relevant content for themselves. You can let your customers use Facebook Messenger to get articles that they wish to read. You can deliver personalized content to them. ### Re-engaging Customers How to get people to your Messenger? Through [Facebook ads](https://www.shiprocket.in/blog/facebook-ads-to-increase-ecom-sales/). There are two types of ads that you can consider using – first, click-to-messenger ads. These ads allow you to take people directly from the news feed to Messenger for a private conversation. The second – sponsored messages. These ads let you initiate a conversation with people who have conversed with your Facebook page earlier. This is a great way to re-engage with potential customers who visited your page but didn’t buy anything. You can re-engage with them or ask them some questions. ## How to Use Facebook Messenger? *[Image: Facebook messenger]* As more and more people are adopting Facebook Messenger, the chances for your business to grow with it are becoming higher. And Facebook too is working to create Facebook Messenger a better [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) channel. The following are several ways in which you can use Facebook Messenger for marketing: 1. Deliver content to the audience. 2. Help followers connect with you. 3. Provide better and speedy customer support to the audience. 4. Engage participants during events. 5. Generate sales leads. 6. Re-engage with the customers. This article provides you different ways of using Facebook Messenger for your [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) activities. Customers these days want interactive and engaging experiences from the brands. Facebook Messenger can be one of the best helping hands here. --- ## https://www.shiprocket.in/blog/funding-ideas-for-your-ecommerce-business/ ```markdown --- title: Funding Ideas for Your Small eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/funding-ideas-for-your-ecommerce-business/ description: Read this blog post to learn about the ways for getting funding for your eCommerce business to succeed in the digital domain. last_updated: 2023-11-29 source: webpage --- # Funding Ideas for Your Small eCommerce Business Investing in a [startup](https://www.shiprocket.in/blog/shiprocket-rocketfuel-startup-program/) comes with its own set of challenges, opportunities, risks, and obstacles. Small business firms have a huge concern for gathering enough funding for the operations of their businesses. In the initial phase of any business, some quick business funding is required. *[Image: eCommerce Funding ideas]* The eCommerce in India is growing and it’s growing fast. If you’re a budding startup, here’s how to find funds for your business and become your own boss. ## How to Find Funds for Your eCommerce Business? If you’ve decided to start an online [business](https://www.shiprocket.in/blog/low-investment-business-ideas/), it’s time to consider how to arrange funds. There are costs associated with creating a website, promoting a product, managing inventory, paying for shipping, and more. *[Image: eCommerce Funding ideas]* Additionally, you’ll also have to invest in your digital storefront and consider necessities such as buying a domain, URL, website designing, and marketing your business. Let’s start with some funding ideas for your eCommerce business. ### Two-Way Crowdfunding Crowdfunding is the way to raise the money you need for your business. It follows two models that allow you to raise funds differently. The first one is the rewards-based model, which offers donations in exchange for a predetermined reward. As the price of the donation amounts gets larger, so does the value of the prizes. Equity-based crowdfunding is the other option that allows investors to invest in a company during the early stages of its development in exchange for a percentage of equity in the business. Both of the models have their own benefits and trade-offs that will affect your business. For example, You may not get the money unless you reach the end goal. For the equity-based model, you may find it difficult to prepare the necessary legal documents, so it is time-consuming and costly. All in all both [crowdfunding](https://www.shiprocket.in/blog/crowdfunding-india/) models can be used for your business. ### Personal Funding You can take help from individuals who are willing to help you succeed. It is a good idea as you allow your family members and friends to support you financially through a loan. But make sure you treat your friends or family as professional investors. Ensure that everyone agrees to a structured repayment plan and deadlines. This way you can keep the funding professional and as hassle-free as possible. ### Business Line of Credit The business line of credit allows you to borrow a pool of money up to a specific limit and pay interest on the money you borrow. Plus, for startup businesses in India, a business line of credit may be easier to obtain than a traditional bank loan. The application process for a line of credit is usually pretty simple. Once your loan application has been approved, you can withdraw funds against your credit limit. And you need to pay back principal and interest on only what you’ve drawn from. Additionally, most lines of credit loans are renewable, which means you can borrow again and again from the lending entity as long as you pay back what you’ve borrowed. This is why a business [line of credit](https://www.shiprocket.in/blog/buy-now-pay-later/) is a flexible way to arrange funds for your ongoing business. ### Credit Card Loan If you need a little money as your business funds for those unforeseen expenses, a [credit card](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) loan could help fund your eCommerce business. A business credit card is like a personal credit card that gives you access to a credit limit and covers all your business expenses. Plus, business credit cards can be helpful when applying for funding loans. ### Small Term Loan For more capital investments a small term loan can offer you good funding. Though it’s important to know that most small-term loans require you to have been doing a business for a couple of years to qualify. The benefit of applying through a bank is that they offer small-term loans at a lower interest rate. But you may have to follow a lengthy application process with some fees for low approval rates. If you’ve been doing business for years and have a track record of success, this can be a great option for arranging funds. A term loan can help make your business successful, but make sure you look into all of the options before you opt for the loan agreement. ### SBA Loans SBA loans are guaranteed by the [Small Business](https://www.shiprocket.in/blog/profitable-small-business-ideas/) Administration that come with low-interest rates and manageable repayment terms. The SBA loans make it more comfortable for you to get money from the bank. SBA loans are usually offered at a lower cost, that’s why they’re incredibly popular among small business owners. The application process is also long and takes around 4 to 6 weeks to clear the loan amount. There are types of SBA loans to consider, but all of them require good credit and some history in the business. ### Final Words Whether you’ve had an eCommerce business for a while or you’re planning to launch a new one, it can be a rewarding way to [become your own boss](https://yourstory.com/2020/09/delhi-logistics-startup-shiprocket-delhivery-bluedart-dunzo/amp). And your funding is the only thing that holds you back. There are options available for every [eCommerce business](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/) owner to get the funding they need to succeed. ``` --- ## https://www.shiprocket.in/blog/composable-commerce/ --- title: Composable Commerce: Key Features & Advantages - Shiprocket url: https://www.shiprocket.in/blog/composable-commerce/ description: Here's is a guide for you if you are thinking of adopting a composable commerce strategy and implementing headless and MACH technologies. last_updated: 2023-11-29 source: webpage --- # How Can You Adopt Composable Commerce For Your Business Today [digitization of eCommerce](https://www.shiprocket.in/blog/personal-selling/) continues in both B2B and B2C. We are seeing changes in customer behaviors and the way they research for a product or service and consider a brand. According to a study, [85% of customers](https://transaction.agency/ecommerce-statistics/85-percent-of-consumers-conduct-online-research-before-making-a-purchase-online/#:~:text=85%20Percent%20of%20Consumers%20Conduct,Online%20%2D%20Transaction%20%7C%20An%20eCommerce%20Agency) research a product or service online before they go to a physical store. Digital commerce is now much more than a sales platform. Digital commerce platforms are experiencing ongoing growth and modularization. The industry leaders responsible for business growth should prepare for a “composable commerce” approach using future-proof digital commerce experiences. ## Key Features of Composable Commerce ### Modular System Modular commerce is the system’s main component system that consists of technology, [CRM tools](https://www.shiprocket.in/blog/top-crm-tools-for-ecommerce/), etc. that can be deployed, and interchanged in your system. ### Open Ecosystem The open approach model allows eCommerce applications to be seamlessly integrated with all other systems in your business. ### Flexible Commerce With a flexible commerce model, you can create unique digital experiences that your customers want. ### Business-Centric Design This business-centric model is to manage the changing [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) requirements by lowering cost and implementing innovative features. ## What are the Advantages of Adopting Composable Commerce? As digital commerce continues to evolve and retail stores find new ways to innovate their businesses according to changing customer expectations. Particularly after COVID-pandemic most brick-and-mortar shut-downs in 2020-21. Nowadays online commerce competition is higher than ever because of the changing customers’ expectations, challenges, and growing expenses. The composable commerce approach offers businesses the agility they need to deliver satisfying experiences so that they can differentiate themselves from a growing number of competitors. ### Help Create Your Own Personalized Customer Experiences Digital [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) has expanded from “online selling” to social channels, marketplaces, technology devices, and more. Customers interact with a brand before buying a product that’s a very different and dynamic approach. ### Bring Rapid Changes to Your Business Needs In the year 2020, shoppers’ lives were upended by COVID-19. But today businesses are more prepared to adjust to changing needs and expectations of customers. Online stores that could bring rapid changes to the needed services like buy online, pick up in-store ([BOPIS](https://www.shiprocket.in/blog/bopis-for-ecommerce-business/)) or curbside pickup were better able to reduce the pains of the pandemic. ### Reduce Customer Acquisition Costs Increasing the use of advertising platforms is the main factor contributing to a rise in customer acquisition costs. Relying on paid ads simply isn’t the right solution. ### No Vendor Lock-in Vendor lock-in is a situation that defines the cost of switching to a different vendor that is so high that the customer essentially can’t afford it with the vendor. The composable commerce approach allows businesses to eliminate vendor lock-in risks with the ability to swap in/out components when needed and rapidly respond to changing business requirements. ## How to Adopt a Composable Commerce Solution? Composable Commerce is a modern approach that is built for eCommerce teams for the rapid deployment and continuous optimization of e-commerce experiences. As businesses increasingly move towards [headless eCommerce](https://www.shiprocket.in/blog/headless-ecommerce/) and microservices-based technology to create innovative eCommerce experiences. ## Wrapping Up Ultimately, the role of composable commerce is giving retailers the technology and tools to make rapid changes to their business operations and growth. At this point, if you are thinking of adopting a composable commerce strategy and implementing headless and MACH technologies, you are already on the path to composable commerce. This will further accelerate [business innovation](https://www.shiprocket.in/blog/ecommerce-fulfillment-innovations/). In turn, will reduce the implementation costs. --- ## https://www.shiprocket.in/blog/ecommerce-accounting/ --- title: What is eCommerce Accounting and How to do it Effectively? url: https://www.shiprocket.in/blog/ecommerce-accounting/ description: These are some eCommerce accounting tips, and instructions for entrepreneurs working in the eCommerce domain. last_updated: 2023-11-02 source: webpage --- # What is eCommerce Accounting and How to do it Effectively? Starting an eCommerce store is an exciting opportunity for any entrepreneur. With an online shop, you can sell products day and night, year-round, to an array of customers. The world of the internet allows you to reach a wide audience, [drop-ship orders](https://www.shiprocket.in/blog/what-is-dropshipping/), and do it all. Setting up a website, purchasing a web domain, and hosting are all very important steps to take, but without proper financial planning, your [eCommerce store](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) won’t gain much traction. To help you, we will be sharing here a few tips on how you can effectively manage the eCommerce accounting procedures. ## 5 eCommerce Accounting Tips You Need to Know ### Choosing the Right Accounting Software The accounting software that caters to your company’s needs is essential to manage your accounting tasks effectively. Many accounting applications are there for different accounting needs. But before choosing, you must identify the type of accounting and reporting you will need for your online business. You can consider different software that provides the following features to ease your accounting process: - Invoice Creation - Generate Accounting Reports - Sales Tracking - Inventory Monitoring You can also take a look at the well-known accounting software such as [QuickBooks](https://quickbooks.intuit.com/ph/), [FreshBooks](https://www.freshbooks.com/), and [NetSuite](https://www.netsuite.com/portal/home.shtml) to cater to most of your accounting needs. ### Tracking Your Cash Flow Tracking your cash flow is important for your business. This way you can determine how much money you receive and spend during a specific period. There are several ways you can keep track of [cash flow for your online business](https://www.shiprocket.in/blog/maintain-cash-flow-during-crisis/): - **Avoid Paying in Advance** – Although keeping a record of your payments is important, it is unnecessary to pay for them in advance. Paying your bills on their determined due dates will give you more time to plan out your finances. - **Consider Monthly Installments** – It is also important to provide your customers an option to pay for products or services on a monthly basis. It ensures that you will be receiving constant revenue. - **Maintain Your Business’ Bank Account** – It’s always better to leave some portion of money in your business bank account to manage any unforeseeable expenses you may encounter in future. - **Avoid Managing a Complex Cash Flow Statement** – Keeping your cash flow statements as simple and straightforward as possible is more beneficial than managing a technical cash flow statement. Keeping track of your cash flow is essential to maintain your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). This will give you a clear view of how your business is doing online. Plus, it gives you a way to plan your finances and identify specific financial issues that your company may encounter. ### Inventory Monitoring [Monitoring your inventory](https://www.shiprocket.in/inventory-management/) is also an important step to help your online business operate successfully. You should also consider the inventory materials you need to manufacture your product. It is imperative to monitor your inventory. The items that you will require for your business should be considered in advance to avoid delays or any unwanted costs. When running an online business, it is best to analyze the minimum and maximum amount of inventory items you would want. Setting such an analysis will help you decide whether it is time to reorder before running out. ### Understanding Your COGS The Cost of Goods Sold (COGS) refers to the cost of producing goods sold by a company. This includes the cost of materials and labor applied to manufacture the goods. There are some indirect expenses, such as [inventory distribution](https://www.shiprocket.in/blog/inventory-distribution/) costs, and sales costs that are excluded from the cost of goods. For an online entrepreneur, it is important to know your company’s COGS to determine your company’s profit margin. If you have higher COGS, it shows lower profit margins that could be bad for business. ### Calculating Sales Requirements After determining the costs of your goods, it’s time to analyze how much your sales expenses are costing you. Usually, these expenses include utilities, tax on property, loan amount insurance, and additional costs. These expenses can also be defined as “fixed expenses” that have a fixed amount and due date that you will have to pay for regardless of your earnings. You will also need to calculate the [“break-even”](https://www.shiprocket.in/blog/break-even-analysis/) amount that refers to how much you will need to earn in a month to cover operations costs. ### Wrapping Up E-commerce accounting consists of numerous procedures. Online business owners need to analyze these elements before implementing them in their business. With these tips, and instructions shared in this guide, entrepreneurs working in the [eCommerce domain](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/) can have everything they need to handle their accounting procedures. --- ## https://www.shiprocket.in/blog/saas-software-for-ecommerce/ --- title: Is SaaS Software a Viable Option For eCommerce Enterprises? url: https://www.shiprocket.in/blog/saas-software-for-ecommerce/ description: Read this article post to learn more about the benefits of choosing a SaaS software for your eCommerce business. last_updated: 2023-11-24 source: webpage --- # Is SaaS Software a Viable Option For eCommerce Enterprises? More businesses are opting for Software-as-a-Service (SaaS) systems to better manage their own processes. Using SaaS software instead of on-premise or open-source software can be a daunting decision if you’re planning on switching platforms. And since SaaS [eCommerce platforms](https://www.shiprocket.in/blog/cms-platforms-ecommerce/) are trending among marketers, there are still a lot of questions about them and how they are better than legacy software. So, in this article, we’ll cover what a SaaS eCommerce platform is and its advantages for merchants. *[Image: SaaS Software for eCommerce]* ## What is a SaaS eCommerce Platform? SaaS stands for Software-as-a-Service. SaaS eCommerce platforms fulfill different [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) functions. It is more like a delivery model in which software is licensed to a user which can be accessed via the internet. SaaS eCommerce platforms are cloud-based that can easily be accessed on any web browser. The main advantage of SaaS platforms is that the software runs on the SaaS provider’s hosted servers, which means your hosting provider is responsible for the performance, security, and maintenance of the software on their servers. Usually, SaaS software applications are based on subscription licenses. It means a user pays a monthly fee for the level of service. This model is cost-effective and gives merchants real-time access to their eCommerce platform on their internet connection. Some of the examples of SaaS eCommerce providers are [Shopify](http://www.shopify.com/), [BigCommerce](http://www.bigcommerce.com/), and [Volusion](http://www.volusion.com/). All of these platforms have been popular among users over the past few years, especially Shopify. ## Benefits of SaaS For eCommerce *[Image: Benefits of SaaS]* ### Optimized Business Operations There are few limitations of resources when it comes to managing an organization. These limitations could be due to software maintenance, data security standards, server maintenance, etc. Managing the company’s eCommerce infrastructure or choosing a SaaS eCommerce platform at the enterprise level enables a business to concentrate on what drives success. The IT department of an organization should focus on what gives a company a competitive edge. ### Scale Your Business With SaaS software, scaling your e-commerce business is easy. You could talk to a software agency to learn about the page response times when the website is having 100,000 requests every minute. The main concern for eCommerce organizations should be product fulfillment, customer experience, and [managing inventory levels](https://www.shiprocket.in/inventory-management/) during peak periods. ### Faster Implementation SaaS eCommerce platforms take less time for integration and implementation than other solutions. A software-as-a-service solution usually offers extensions that are optional to connect to the enterprise platform with other SaaS apps. ### Better ROI In a competitive market, an eCommerce company has to deliver fast. Thus, having all the resources is a distinct advantage. This is why ROI is very critical for an organization. The SaaS eCommerce platforms provide a better ROI compared to other platforms. Software-as-a-service minimizes all the upfront expenses and allocates on licenses. This will further minimize software customization and configuration costs for the applications. ## Choosing the Right eCommerce Platform for Your Business You have to decide if a SaaS platform is best for your business or not. It also depends on your business needs. But we do hope this information helps you make the right decision. Choosing a SaaS-based eCommerce platform is a daunting task, but is important for the [success of your business](https://www.shiprocket.in/blog/start-e-commerce-business-india/). If you want to choose a SaaS eCommerce platform, you’ll save your time, money, and resources, without sacrificing the customer experience. --- ## https://www.shiprocket.in/blog/plan-your-ecommerce-investments/ --- title: How to Plan and Budget Your eCommerce Investments url: https://www.shiprocket.in/blog/plan-your-ecommerce-investments/ description: This article post tells about how retailers should assess their investments for the best possible performance of their eCommerce experience. last_updated: 2023-11-24 source: webpage --- # How to Plan and Budget Your eCommerce Investments Previously, retailers have had to plan their investment strategies manually to keep up with changing trends. But today, the pandemic certainly accelerated digital transformation in 2021. For example, 51% of retail startups increased their investments in the past six months. And 64% are planning to invest in the next six months. *[Image: eCommerce investment]* ## Why Investing in eCommerce Is a Good Option? E-commerce gives you a more convenient option than ever to sell your goods and services. For customers, when they can buy something online instead of going to the store, it saves their time and money as well. For example, Amazon launched its Amazon Prime subscription service in 2005, which provides one or two-day delivery for most products. Essentially this has changed the whole [e-commerce landscape](https://www.shiprocket.in/blog/scope-of-ecommerce-in-india/) forever. Similarly, M-commerce is on the boom, it allows people to order and buy products from a mobile phone. In many ways, smartphones are being used for more shopping tasks than ever. In 2021, [m-commerce sales](https://techcrunch.com/2021/06/21/via-a-mobile-commerce-startup-that-claims-51-million-in-sales-in-its-first-six-months-just-closed-its-a-round/) are projected to grow to 53.9%. Let’s take a closer look at the three ways to plan your eCommerce investments: ## 3 Ways to Plan Your eCommerce Investments *[Image: eCommerce investment]* ### Investing in Web Experience For increased traffic on your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/), it makes sense that website designing and development would continue to be an important priority for retailers. In today’s digital-first shopping environment, a website is a powerful medium for providing your customers with all the products and services. Investing in web experience helps to capture traffic effectively, converting prospects into buyers, and maximizing the post-purchase experience. ### Brand Advertising The majority of retailers invest in advertising efforts as an initial response to COVID-19. Those who kept investing in many advertising platforms have seen their conversion rates were going up. Branding allows you to gain insights into your customers’ needs, and barriers to purchase. It also strengthens your brand awareness, and establishes your business, as people don’t buy products, they buy brands. This is why having powerful branding with a unique value proposition positions you as a leader in your domain. Because customers are willing to pay for a premium brand. Plus, investing in [brand advertising](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) can save you money in the long run by converting your past customers and convincing new ones to purchase your products. ### Logistics and Fulfillment The drastic year of the COVID-19 pandemic impacted e-commerce orders, as well as created an opportunity for major carriers. And, while many businesses see [logistics and fulfillment](https://www.shiprocket.in/blog/ecommerce-fulfillment/) as the secondary side of eCommerce, it can actually have a big impact on the customer’s experience. The [Indian logistics sector](https://economictimes.indiatimes.com/industry/transportation/shipping-/-transport/indias-logistics-sector-to-reach-usd-215-bn-by-2020-survey/articleshow/62693817.cms?from=mdr) is expected to be valued at USD 215 bn in 2021. While nearly all eCommerce companies in India have experienced positive business outcomes from automated technology solutions they have implemented, the cost of investment is the major barrier to further automation. Companies are investing in technology such as voice-guided solutions, data-driven analytics, AR/VR-enabled warehouse operations to ease the burden of tight turnaround times. With a lot of emphasis on customer experience, investors are seeing greater value in third-party fulfillment companies. With online e-commerce showing signs of growth, investment in the fulfillment sector has also accelerated, bringing heightened profits for companies providing the infrastructure that streamlines e-commerce. And even after the pandemic, enterprise eCommerce firms are investing in logistics and fulfillment to achieve customer satisfaction. ### New Path Forward COVID-19 has impacted the way retailers serve their customers. They use the best possible product to make sure they have an extraordinary experience in the process. The pandemic has simply accelerated consumers’ demand and highlighted the need to invest in [e-commerce logistics](https://www.shiprocket.in/) and fulfillment operations. Retailers today must assess whether they’re making investments for the best possible performance of their eCommerce experience, advertising, logistics, and fulfillment to follow a new path forward. --- ## https://www.shiprocket.in/blog/how-to-optimize-supply-chain-logistics/ --- title: 5 Ways for SMEs to Optimize Supply Chain Logistics - Shiprocket url: https://www.shiprocket.in/blog/how-to-optimize-supply-chain-logistics/ description: If you’re currently unsatisfied with your supply chain performance, here are some tips to maintain sustainability in your supply chain. last_updated: 2023-11-27 source: webpage --- # 5 Ways for SMEs to Optimize Supply Chain Logistics The supply chain is a crucial part of your overall business strategy. An [efficient supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/#:~:text=Supply%20Chain%20Efficiency%20ensures%20the,manufacturers%20and%20beyond%20perform%20well.) helps your business save money and improve customer experience by reducing wait times for the delivery of products. In short, it makes your supply chain as lean and cost-effective as possible. Here are some tips to help you maximize the performance of the supply chain logistics, and in-house team. ## 5 Ways To Optimize your Supply Chain Performance ### Evaluate your Suppliers The performance of your supply chain depends on your suppliers, so the first step to improving your supply chain should be to evaluate your suppliers. Start by analyzing your communication with your suppliers. For example, whether they can understand your requirements easily? Or do they just waste your valuable time and don’t respond promptly? Your suppliers must be reliable enough to complete [ship your orders](https://www.shiprocket.in/), purchase orders, ship orders on time. If they don’t follow through on their promises, it will be going to negatively affect your supply chain. In that case, a better way to improve your supply chain logistics would be to make ties with suppliers who have a proven record of their liabilities. ### Maximize Supply Chain Efficiency To maximize your supply chain efficiency, you should consider your supplier’s speed of completing your orders. If a supplier takes weeks to complete your order, it could bring additional risk to your demand planning. Also, it may not be efficient enough to operate a global supply chain with a supplier not shipping across the world. If you’re ordering in small quantities, a local vendor may be a better choice as you don’t have to worry about long delivery times. ### Build a Strategy for Supply Chain For a successful and cost-efficient supply chain, ensure your costs of handling logistics should be less to make your process reliable. Reevaluate your supply chain strategy and goals to ensure you have the best business plan. Make sure your supply chain strategy suits your business model. Evaluate and reevaluate your plans and make sure you’re not missing out on any points. If you prefer to use the service of a [3PL provider](https://www.shiprocket.in/), work with your supplier to see if they’d be willing to ship their goods using a different logistics provider. Try to improve your supply chain by partnering with third-party logistics providers that can take over your shipping needs if needed. ### Use Demand Planning Use historical demand data to [forecast your customers’ demands](https://www.shiprocket.in/blog/demand-forecasting/) for your products. Implement demand planning to improve your supply chain efficiency. For example, if you know that your products sell best in some particular months, work with your supply chain provider to ensure you’ll have enough supply to meet demand. A lean supply chain management needs planning around your supplier’s efficiency to fulfill orders and other factors, like logistics and location. This ensures you get your products delivered in time and also cuts costs of additional storage fees and logistics. ### Eliminate Data Silos A data silo happens when one user or group has access to information that’s needed across multiple platforms. And data silos are not good for any business that is trying to have an efficient supply chain. If your supply chain manager or vendor doesn’t have access to the data, it can also lead to slip-ups or delays in orders. Using a supply chain management platform can provide help in supply chain visibility across your entire business. This improved visibility can help you minimize mistakes and smooth out your supply chain operation, which ultimately means more cost savings for your business. ### Monitor Your System If today [your business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) works well, that doesn’t mean it’s going to work well tomorrow. Supply chain professionals must know this and keep their focus on key elements of their supply chain to identify weak points. A good way to quickly identify problem areas in your supply chain, take a look at your supply chain performance at least once per quarter. Try to identify any emerging problem that your business has been experiencing in the form of late shipments, unfulfilled orders, or lack of quality. Try to identify these issues in your system, whether handled by your supplier or a 3PL provider. Once you identify the problem, you can determine the best plan of action to see supply chain improvement. You can also switch to a different vendor, try out a new shipping service, or implement better training for warehouse employees. ### The Takeaway If you’re currently unsatisfied with your supply chain performance, finding some reliable suppliers for [building supply chain sustainability](https://www.shiprocket.in/blog/sustainable-logistics-future-supply-chain/#:~:text=Shiprocket%20has%20been%20using%20Big,%2Din%2Dhand%20with%20profitability.) across your business can go a long way toward cutting costs and improving customer satisfaction. Just remember your supply chain needs continuous improvement to achieve that ultimate goal. --- ## https://www.shiprocket.in/blog/msme-registration-for-ecommerce/ --- title: MSME Registration in India: Steps & Documents Required - Shiprocket url: https://www.shiprocket.in/blog/msme-registration-for-ecommerce/ description: The eCommerce market in India is growing at a fast pace. Especially after the covert 19 pandemic and impending lockdowns in different parts of the country, eCommerce has become more of a necessity than a choice. Several businesses have opened up in the sector, and more and more brands are moving online. last_updated: 2023-11-02 source: webpage --- # How to Do MSME Registration for Ecommerce Businesses? The eCommerce market in India is growing at a fast pace. Especially after the covert 19 pandemic and impending lockdowns in different parts of the country, eCommerce has become more of a necessity than a choice. Several businesses have opened up in the sector, and more and more brands are moving online. It is a great time to start your e-commerce business as online consumers are increasing. According to a report by IBEF, the eCommerce market is expected to touch the US$ 84-billion mark in 2021 on the back of healthy growth in the Indian organized retail sector. However, when you start a business, you need to acquire several licenses and complete registrations, which are mandatory or provide you benefits and security. We have talked about [GST](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/) and IEC registration in some of our previous blogs. Here, we will talk about MSME registration, its significance, and how you can do it quickly. ## What is MSME in India? MSME refers to the medium, small, and micro enterprises (MSME) engaged in the manufacturing, production, processing, or distribution of goods. Their segregation is done based on their investment cap as follows: - Microenterprise – Rs. 25 lakh; - Small enterprise – Rs. 25 lakh but does not exceed Rs. 5 crores; - Medium enterprise – More than Rs.5 crore but does not exceed Rs.10 crore. Many businesses have protested against this breakdown as after growing from micro to small and eventually medium enterprises, companies lose out on the benefits. After introducing Aatmanirbhar Bharat Abhiyan, many modifications were made to the MSME strategy, following which investment and an annual turnover of [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) were considered before classifying a business in the MSME category. Currently, the government classification of MSMEs is based on: - Manufacturing enterprises - Enterprises Rendering Services The government considers Micro, small and medium enterprises to be a massive contributor to the country’s economic growth. They help provide job opportunities at a lower investment and help in the industrialization of rural areas. Hence, it offers several benefits and subsidies to these businesses. But before that, you need to complete the registration formalities. ## What is MSME Registration? [MSME registration](https://www.shiprocket.in/blog/new-ecommerce-policy/) refers to the process of registering your business with the ministry of micro, small and medium enterprises. Post this registration. You will receive a certificate that will act as official proof of registration. ## Steps Involved in MSME Registration MSME registration can be done online. All you need to do is head to the Ministry of Micro, Small, and Medium Enterprises website. – [https://msme.gov.in/](https://msme.gov.in/) Next, go to → Online services. Click on Udyam Registration You will be redirected to another page. Click on ‘For New For New Enterprise who are not Registered yet as MSME.’ Enter your Aadhar number and name as on the Aadhar card. You will receive an OTP on the registered number. Enter the OTP Next, you will need to fill in the type of organization and the PAN number. After the PAN registration, the entire form fields will be displayed. You can fill this form, receive an OTP, and your registration will be complete. ## List of Documents Required 1. Aadhar number 2. PAN number 3. GSTIN number 4. Bank Account Number 5. IFSC Code 6. NIC Code 7. Employee data, if applicable 8. Number of Employees 9. Commencement date for Business 10. Copy of the sales and purchase bill book 11. Receipts and bills for the purchase of equipment or machinery 12. Copy of the Industrial Licence ## Benefits of MSME Registration Here are some of the benefits you can receive after registering for MSME certification. 1. Lower interest rates on banks and flexible EMIs 2. Tax exemption 3. Minimum Alternate Tax can be extended for up to 15 years 4. Discounts and rebates on patents and setting up costs 5. Preference for government tenders 6. Conveniently get credit for your MSME business 7. Preference and priority on applications of licenses and certificates issued by the Government of India ## Conclusion MSME registration is a crucial part of your business if you want to do business with convenience and [security](https://www.shiprocket.in/blog/ecommerce-security/). You can easily apply for the MSME certificate and register your business with the government to avail of the benefits offered under schemes and strategies. Follow these simple steps to get started. --- ## https://www.shiprocket.in/blog/setup-online-makeup-store-in-india/ --- title: How to Setup an Online Makeup Store in India - Shiprocket url: https://www.shiprocket.in/blog/setup-online-makeup-store-in-india/ description: Here's how to setup your online makeup store in India and grow your business online without any hassle. last_updated: 2023-11-29 source: webpage --- # How to Setup an Online Makeup Store in India There are enormous types of cosmetic products available in the [fast-growing beauty industry](https://economictimes.indiatimes.com/tech/startups/beauty-e-commerce-in-india-set-for-next-level-of-growth-say-experts/articleshow/81874314.cms?from=mdr). Various kinds of products such as makeup sets, face creams, eye shadows, lipsticks, and so on are easily available in the market. *[Image: Online makeup store]* But out of the many products available online, you should always choose the best quality products. The recent COVID pandemic in India has made people opt for online shopping. This is perhaps the right time to open an online for your makeup products. Let us see some of the strategies that you can use to sell makeup products online. ## 5 Easy Steps to Setup Your Makeup Online Store in India *[Image: Steps to setup makeup store]* ## Create a Website You may [build a website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) to sell makeup products online. You should also sell your makeup products on various social media sites. It will help you establish direct communication with your customers. You can promote your online store via various social media sites and allow your customers to rate and review your makeup products. For business owners who are opting for a website, make sure that you add detailed product descriptions to your website. It is because a lot of people may not have the correct knowledge for using your beauty products. Video marketing is also a great way to showcase your products online. You can post a makeup tutorial video explaining how to use your products. Stay active on [social media platforms](https://www.shiprocket.in/blog/effective-social-media-advertising/) to establish your brand image. Add quality images to your website to attract customers and sell online. ### Identify Your Target Audience You should know the target audience to whom you are selling your makeup products. It helps in identifying the user base of your product. You can also offer makeup products for men and women that will help you in running marketing campaigns accordingly. You can target an audience from a geographic location that is using a particular type of makeup product. Knowing your customers can also help you in finding out their demands and main concerns. To best sell your makeup products online, you should know about the most searched beauty products and relevant keywords. For keyword research, you can use various software tools. You can incorporate those keywords in your [product descriptions](https://www.shiprocket.in/blog/product-descriptions/) to attract more customers. You can also optimize your digital content with the latest or trending keywords. These strategies can also help your website appear on top of the search results on various search engines. ## Focus on Branding Make sure that your packaging of a product attracts customers. If you opt for cheap packaging, you will end up paying more in the long run. The branding of your makeup products should be managed professionally. For example, you can select a brand name, slogan, [packaging](https://packaging.shiprocket.in/) design, etc., for your products. It will be helpful in building good brand credibility. You should also know your USP (Unique Selling Proposition) for establishing your brand. USP defines the quality of your product like unique colors, quality of products, low-cost, diverse range, etc. Make sure you choose a catchy and unique slogan for your brand that should be displayed on your website and social media platforms. It will also help in finding out the target audience. ## Collaborate With Logistics Firms Providing same-day delivery of products helps in giving a personal touch to your customers. It can be quite difficult for startups to have well-managed logistics. You can research some third-party logistics firms in your area and partner with them to provide doorstep delivery to your customers. You can also your makeup products on some online selling platforms like Amazon, Flipkart, Nykaa, and more. It will also help you in cutting logistics costs. Most of the top online selling stores manage their own logistics. You should also improve your customer support and return process. Adding a return policy to your website will increase customer trust while buying the products. Collaboration with top-selling platforms also increases your product reach. You can collaborate with a famous person on platforms like Instagram and Facebook to advertise your beauty products. Research about the [3PL providers](https://www.shiprocket.in/blog/3pl-for-ecommerce/) in your geographic location to reach a huge target audience. ## Customer Feedback For selling makeup online, make sure to add customer testimonials on your selling platform. Customer testimonial videos can help your audiences to get information about your brand and products. People will find your product relevant if they hear it from someone they can relate to. You can also display the customer feedback and reviews on your website about your products. Most online shoppers relate to customer reviews and testimonials before making the purchase. You should also pay attention to customer concerns regarding your products. Product reviewing is the best way to improve the quality of your product. ## Conclusion There are various strategies that you can apply for setting up an online makeup store. But the quality of your products is the most valuable aspect that will attract a huge audience. To establish your brand value make sure you sell unique makeup products. Business owners should focus on branding and advertising to increase their market presence. [Shiprocket](https://www.shiprocket.in/) is a reliable source that can help you manage your online business. Start building your makeup store now! --- ## https://www.shiprocket.in/blog/ltl-freight-for-your-business/ --- title: Less-Than-Truckload (LTL) Freight: Benefits, & Its Impact -Shiprocket url: https://www.shiprocket.in/blog/ltl-freight-for-your-business/ description: LTL Freight is a shipping option your eCommerce business should know about. This is a cost-efficient method through which goods are shipped. last_updated: 2023-11-24 source: webpage --- # LTL Freight & Its Impact On Your Business Ever since the pandemic has affected consumer buying behaviour, more and more consumers are shopping online. As consumer demand increases, the popularity of freight trucking in the global market is also expected to follow the trail. *[Image: What is LTL Freight]* Do you know the global freight trucking market grew to [USD 2.1 trillion](https://www.prnewswire.com/news-releases/global-freight-trucking-market-to-reach-2-7-trillion-by-2026--301320057.html) in 2020 and is estimated to reach USD 2.7 trillion in 2026? Also, with rising shipping costs, LTL freight has become more relevant than ever. ## What Is LTL Freight? As the name suggests, LTL (Less Than Truckload) freight refers to the transportation of small loads that don’t fill a full truckload on their own. If you want to transport small shipments of weight ranging roughly between 68 kilograms and 68000 kilograms, LTL freight is for you. Simply put, your shipments share the ride with other shippers’ cargo, and you’re charged only for the space your cargo occupies. Result? Reduced shipping costs! There are many more advantages that LTL freight brings to your business. Here are a few. ## Benefits of LTL Freight Shipping *[Image: Benefits of LTL Shipping]* ### Top Benefits of LTL Freight Shipping While a shipping company delivers your packages in the fastest way to the desired location, this is not really the most cost-effective way of doing it. LTL freight makes shipping cheaper, more manageable, and more eco-friendly than most other shipping options. Yes, deliveries could be a tad slower than direct shipping, but one must not ignore the efficiency it brings to the table. In fact, with modern technologies, it can be just as efficient as direct shipping. #### Reduced Shipping Cost One of the main benefits of LTL freight is reduced [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/). As multiple small shipping loads are managed together, it reduces the overall shipping cost for each of them. Not only your fuel costs are reduced but also the number of vehicles necessary to transport your shipments. By merging items together, LTL freight saves your overall costs while providing a service as fast as direct shipping. #### Eco-Friendliness Most businesses today are opting for an [eco-friendly mode of transportation](https://www.shiprocket.in/blog/sustainable-logistics-future-supply-chain/). And, when it comes to LTL freight, it is one of the best eco-friendly options. By reducing the amount of fuel necessary for shipping, it allows supply chains to be much greener and more eco-friendly. #### Increased Safety LTL freight also ensures better safety of your shipments. LTL shipments are checked for [safety](https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/) from both physical and environmental harm. Individual loads are usually packed on a secured parcel before they’re put in protective containers. This allows for maximum safety of items during shipment. Also, there are fewer chances of misplacing packages. You can use modern tracking technology and proper safety measures to ensure that every package is well looked after. In addition, LTL freight routes make fewer stops, ensuring utmost safety during transit. #### Better Reliability Since LTL shipments follow limited routes and take only necessary stops, it becomes easier to organise the shipments. Therefore, LTL freight is ideal for shippers who have regular small shipments that they can group together with others to achieve a greater degree of reliability. One can also use automation for optimal route tracking and optimisation. Automation technologies allow [real-time tracking of packages](https://www.shiprocket.in/shipment-tracking/) and give you live notifications in case of any delays. With LTL freight, you should be able to run your operations in a manageable manner and with a high degree of reliability. #### Multiple Shipping Options LTL freight comes with various shipping options. Some of them are: - **Expedient Shipping**: This option is for you if you want your goods to be delivered faster than the standard time. It can be a costly option to opt for, but it is quite beneficial to use in case of any urgency. - **Liftgate**: If your freight load exceeds 45 kilograms, you should opt for Liftgate shipping. It is a good option to consider when you don’t have a clear dock for shipments. - **Limited Access**: Limited access LTL freight is for areas with limited access due to safety reasons. This is particularly suitable for rural locations, where it would probably be hard to reach. - **Custom Delivery Window**: For your specific-period shipments, you can opt for custom delivery windows. This type of shipping allows you to handle your transport cheaply as well as efficiently. ## Final Thoughts LTL freight is definitely something you should know about and can explore. Depending on the [type of shipment](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) you select, LTL freight is an efficient and cost-effective option. In order to opt for it, it is important to be aware of how it works, how it can benefit your business, and what steps you should take into your consideration to get the most out of it. --- ## https://www.shiprocket.in/blog/methods-of-demand-forecasting/ --- title: What Is Demand Forecasting: Types and Methods -Shiprocket url: https://www.shiprocket.in/blog/methods-of-demand-forecasting/ description: Read on this blog to know about the types and methods of demand forecasting for companies in the eCommerce space. last_updated: 2023-11-24 source: webpage --- # What Is Demand Forecasting & Methods To Forecast Consumer Goods Running an online business is complex and achieving stability in it is even more difficult. You face multiple challenges, such as – How many units of inventory do you need for each SKU? How often would you need to refill inventory? How will demand projections change over time? What do you need to become successful a year from now? You may face all sorts of challenges. That’s fine! But forecasting demand is one of the most challenging things to get right. That’s why we’ve gathered some tips to help you forecast demand. ## What Is Demand Forecasting? Demand forecasting is an amalgamation of two words which is demand and forecasting. Demands mean outside needs of a product or service, and forecasting means estimating a future event. Demand forecasting is a way to predict future sales data by using historical sales figures. This will help you make the right business decisions and meet customer demands efficiently. Demand forecasting also helps the business analyse the inventory level, stocks in SKU, total sales, and revenue for a future period. Without demand forecasting, making informed decisions about [inventory](https://fulfillment.shiprocket.in/blog/inventory-forecasting/), warehousing, marketing, production, operations, logistics, etc., is difficult. Demand forecasting will give you accurate results, but you need to follow steps to improve its accuracy, which is essential for operational efficiencies and a better customer experience. ## Types of Demand Forecasting There are different types of demand forecasting that leverage data and analytics over specific periods. ### Macro Level Macro-level demand forecasting is based on factors such as economic conditions and external affairs. Knowing these factors can help a business with brand expansion opportunities, market research, and decision-making about market shifts. ### Micro Level Micro-level demand forecasting is based on a particular industry, segment, or [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) type. Micro-level forecasting is explained below: **Industry Level** Industry level forecasting deals with the demand for the industry’s products as a whole—for example, the demand for cement in India, the demand for clothes in India, etc. **Firm Level** Firm level forecasting means forecasting the demand for a particular firm’s product. For example, demand for Birla cement, Raymond clothes, etc. ### Short-Term Demand forecasting is for analysing market trends for less than a year. ### Long-Term Long-term demand forecasting is captured for more than a year. This helps you identify annual patterns, seasonal sales data, production capacity, and brand expansion over an extended period. ## Methods of Demand Forecasting in the eCommerce Space Demand forecasting is a challenging task. You have to follow a long-term and flexible approach to handle the tasks. Here are some tips for you. ### Market Research & Goal Analysis Demand forecasting should have a clear goal and objective. It should accurately predict what and how much you need and when your customers will purchase. Select a period for a specific product category you’re looking at and forecasting goals for a particular subset of people. Ensure your business goals perfectly satisfy your financial plan, marketing, [logistics](https://www.shiprocket.in/encyclopedia/logistics/), and operational efficiency. ### Historical Data & Trends Integrating all of the historical data from your sales channels can provide you with the actual picture of product demand. Seeing the time and date of orders and sales data will help you forecast consumer demand and growth more granularly. You should also look at your revenue and returns, which can be costly. Products with a high return ratio should be evaluated and adjusted based on the reasons for returns. For example, if more than 10% of items in your SKU are being returned, your inventory may need to be adjusted. Furthermore, you need to pull historical sales data according to market conditions, ensuring the reliability and accuracy of data. ### Online Surveys Surveying is another method of demand forecasting. Online surveys are essential to target your audience in a less time-consuming manner. You can get valuable information from online surveys. It helps you better analyse your customers’ demands and needs and identify new business opportunities. To conduct online surveys, you can follow different methods with your sales and marketing teams—for example, online surveys of potential buyers to determine their buying habits. Conduct surveys of the largest segment of potential buyers to gather a broader data set. Lastly, surveys of other companies to assess their view on end-user demand. Surveys can be easily conducted online using tools such as Typeform, SoGoSurvey, SurveyPlanet, [Zoho Survey](https://www.zoho.com/survey/), [SurveyMonkey](https://www.surveymonkey.com/), and more. ### Delphi Method Delphi method provides market forecasts with the help of experts and skilled facilitators. In this method, a questionnaire is sent to a group of forecasting experts. There are several rounds in data forecasting where you gather responses and share them with the panel of experts. The responses from each round are shared in the group anonymously to allow each expert to adjust their forecasts. This process is repeated multiple times until a consensus is achieved. The final agreement is determined by modifications made to their answers. The Delphi method can provide accurate market forecasts that any person may have yet to achieve. But it is a time-consuming process as it depends on the experts’ responses to identify the critical information of each forecast. This demand forecasting method allows you to get the knowledge of people with different expertise. And the result is an accurate forecast. ### Sales Force Composite Method The Sales Force composite method is also known as the “collective opinion,” which companies use to forecast demand in their territories. This method uses feedback at the region or area level and gathers all information to develop an overall demand forecast. This approach provides information about customer desires, market trends, product launches, and competitor analysis. The Sales Force composite method works on the knowledge and experience of people in their respective regions. The responsibility to collect sales data rests upon the sales agent of the particular area; thus, one could be held accountable if anything goes missing. Since the sales agents do the forecast, they put more effort into maintaining accuracy in data. Also, this method is reliable for eCommerce companies because of the large-size surveying of people from different regions and territories. ### Barometric & Econometric The barometric method is based on the past demands of the product. This method uses economic indicators to forecast the future trends of the business. The economic indicators are based on coincidental, leading, and lagging factors. The coincidental factors in the market move up and down with the level of economic activity. The leading indicators move ahead of some other activity in the market. The lagging factors change after some time lag. These factors can be used to forecast inventory and [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) trends. On the other hand, the econometric demand forecasting method is based on relationships between economic factors. For example, due to the COVID-19 pandemic, there was an increase in demand for online shopping. Similarly, another econometric factor is increased income due to increased travel or holiday booking with extra money. This method helps determine accurate data on current market trends. Still, it can be highly challenging, as forecasters need to conduct it in a controlled situation that is subject to change at any time. ## Conclusion With consumer expectations changing faster than ever, businesses need a method to forecast demand accurately. Demand forecasting helps companies make informed decisions for product launches, inventory planning, supply chain optimisation, and logistics. --- ## https://www.shiprocket.in/blog/freight-vs-cargo-delivery/ --- title: The Difference Between Freight & Cargo Delivery - Shiprocket url: https://www.shiprocket.in/blog/freight-vs-cargo-delivery/ description: Here is a guide to understand the difference between freight and cargo and which one should you choose for shipping. last_updated: 2023-11-29 source: webpage --- # The Difference Between Freight & Cargo Delivery The freight and cargo are similar [shipping services](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/), but they are quite different in a few things. Understanding the two terms or two different contexts will help eliminate any possibilities for confusion when talking about your shipments. *[Image: Freight vs Cargo]* In this article, we’ll explore the differences between the two terms. In general, the term ‘freight’ is associated with transporting products or goods via truck, van, or train, whereas ‘cargo’ refers to goods moved overseas via ship, ocean carriers, or airplane. In this article, we’ll explore the differences between the two terms. Learn more about Freight vs. [Cargo delivery](https://rocketbox.in/blog/cargo-shipping-vs-freight-shipping/) and which form will best suit [your business](https://www.shiprocket.in/blog/how-to-start-a-business/) needs. ## Freight vs Cargo Shipping providers will take care only of the goods being transported to customer locations instead of their time and value. Their focus is on the aspect of money required for moving the cargo or freight. But then confusion lies around the words freight and cargo and the processes attached to transporting goods. ### What Does Freight Refer To? Take an example, the word “[freight](https://www.shiprocket.in/blog/freight-shipping/)” can be described with the volumes of goods transported via truck or train. Industry professionals in the shipping business certainly use the words freight trucks or freight vans regularly, proving the meaning of freight. However, the term freight has a few more definitions. Like, freight can be used for almost any cargo transported by van, truck, train, airplane, or ship. Mail cargo is the only cargo that doesn’t belong in this category because freight refers to commercial goods only. In addition, the term freight also refers to a charge or [freight rate](https://www.shiprocket.in/blog/shiprocket-freight-bill-charged/) for transportation services. On the other hand, cargo does not refer to any fee charged for transportation or shipping goods but instead only refers to the goods. ### What Does Cargo Refer To? The word ‘freight’ is used to describe the goods solely, but it also defines the process of transporting the goods and freight rate. Cargo is typically products or goods carried by large ships and planes. At the same time, freight is typically goods carried by trucks, vans, and smaller vehicles. Both terms are used for the shipping of goods. The differences between the two terms will significantly help shipping companies to meet the demands of their customers. Cargo is only related to the transportation of goods and not money. The fee charges are associated with freight are something you need to follow at all times in the [transportation industry](https://www.forbes.com/sites/kevindowd/2021/05/13/forbes-global-2000-the-worlds-largest-transportation-companies/?sh=784a675a38d3). Furthermore, to understand the difference between cargo and freight, you might need to use and apply these services practically to explore the actual meaning of explanations. ## Conclusion Cargo delivery or freight, it depends on you which one to use for shipping. For example, you can send a heavy machinery package via ship cargo anywhere around the world. If it is someone’s anniversary or birthday gift, freight service via train, truck, or van is within reach of anyone. For more information on related services, consult our experts or visit the [Shiprocket](https://www.shiprocket.in/) site. --- ## https://www.shiprocket.in/blog/facebook-retargeting-for-ecommerce/ ```markdown --- title: Facebook Retargeting: 5 Effective Strategies for eCommerce url: https://www.shiprocket.in/blog/facebook-retargeting-for-ecommerce/ description: An ultimate way to convert your prospects is through an effective Facebook retargeting strategy. Use the remarketing pixel to grow your eCommerce business. last_updated: 2023-11-27 source: webpage --- # Facebook Retargeting: 5 Effective Strategies for eCommerce Imagine yourself in the shoes of a retail store manager. You’re watching people visiting your store and filling up their carts with their favorite products. But instead of heading towards the billing counter, they leave their [carts abandoned](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) and go away. Would you watch this happen all day? According to many [studies](https://99firms.com/blog/shopping-cart-abandonment-stats/#gref), nearly 7 out of 10 online shoppers leave their purchase midway. There could be many such people who have already interacted with your brand in one way or another. As a seller, you must strike while the leads are hot and convert them. One of the most tried and tested ways of doing this is through an effective Facebook retargeting strategy. ## What is Facebook Retargeting? Facebook refers to it as communication that “inspires people to rediscover what they love about your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/).” In other words, Facebook retargeting means showing personalized ads, also known as Facebook retargeting ads, to people who have recently visited your website, app, online store, or Facebook page. You’ve got to find such people, make a list of targets, and start showing them ads to make them want to complete the incomplete. Doing this is practical considering that Facebook has over 2.8 billion monthly active users. While there isn’t one perfect Facebook remarketing strategy to have, here are the most effective ones for you to consider: ## 5 Killer Facebook Retargeting Strategies ### 1. Running Dynamic Facebook Retargeting Ads Dynamic Facebook Retargeting Ads empower you to retarget users with [highly relevant ads](https://www.shiprocket.in/blog/facebook-ads-for-ecommerce/) featuring the products they recently looked at or added to their cart. The goal is to bring them back to complete their purchase. Facebook pulls the right products directly from your ecommerce store to show them in the suitable ads to the right users at just the right time. You can do this through a remarketing pixel. It’s a small yet powerful snippet of code that you can insert into your website’s backend. All you need is to set up your Business Manager account, update your Product Catalog, and let Facebook’s remarketing pixel do the trick. ### 2. Creating Lookalike Audiences Sometimes, a slight similarity makes a big difference. Facebook allows you to find and create a list of users with similar interests and attributes as your existing prospects. You can do this by importing custom lists of your website visitors, leads, or actual customers. Such lookalike audiences are more likely to convert if you show them personalized Facebook retargeting ads. Experts recommend that your source audience must contain 1,000 to 50,000 people. The attributes match better if your audience size is lesser. ### 3. Sharing Special Offers and Discounts One of the most widely-used Facebook retargeting strategies is to share special incentives to your prospects. This is based on their stage in the buying journey and their behavior on your website. The key is to make your potential customers feel special. Share personalized offers such as special [discounts](https://www.shiprocket.in/blog/discount-pricing-strategies/), referral rewards, or gifts to those who complete their purchase via Facebook retargeting ads. For instance, an online fashion retailer can run personalized ads featuring a 30% extra discount on the same shirts that a visitor saved to their wish list but didn’t purchase. ### 4. Leveraging Seasonal Facebook Retargeting Seasonal retargeting is a Facebook retargeting strategy based on the age-old concept of seasonal advertising. It uses themed promotions that match the holidays and seasons to get users back to your website. For example, you can create remarketing ads around holidays, festivals, and seasonal events such as Independence Day, Raksha Bandhan, Summer Sale, Monsoon Sale, etc. Once the number of leads from one campaign goes down, switch to the next one. If you operate in India, you’ve got many seasons and festivals to cash on. ### 5. Retargeting Instagram Profile Visitors According to [Instagram’s](https://business.instagram.com/getting-started?ref=igb_carousel) data, more than 200 million users visit at least one business profile every day. [2 out of 3](https://business.instagram.com/) such users say that Instagram helps them start conversations with brands. You can take advantage of this by creating custom audiences based on your Instagram visitors, [followers](https://www.shiprocket.in/blog/instagram-followers-tips/), and engagers. The next step is to retarget these Instagram users with Facebook retargeting ads. Since you can now create an additional online shop on your Facebook and Instagram pages, you can also target users who browse your products or add them to the cart. ## Start Retargeting Today By now you must have understood some of the most effective Facebook retargeting strategies. Start putting them to practice. Use that tiny power-packed remarketing pixel to take your [ecommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) to the next level. However, things don’t end here. With the range of remarketing Facebook offers, there are many more ways in which you can customize its features to your advantage. Clocking a growth of over 57% annually, Facebook may soon offer more remarketing features and upgrade the existing ones. As a seller, you’d want to keep a close eye on the same. ## Ship Your Orders Faster Here’s wishing you the utmost success with your Facebook retargeting strategy. Now that you’ll start converting more prospects into customers, you’ll also need a robust shipping solution to meet the increased demand. If you’ve already [set up your Facebook store](https://www.shiprocket.in/blog/how-to-set-up-a-facebook-store/), you can quickly create shipments for your orders using [Shiprocket](https://app.shiprocket.in/register). We help you provide faster than ever delivery using advanced features like a multi-functional dashboard, easy channel integration, courier recommendation engine, and much more. Remember, retargeting is all about aiming for your target until you reach it. To hit the mark, always aim above the mark. Good luck! ``` --- ## https://www.shiprocket.in/blog/beautiness-in-and-out/ --- title: How Shiprocket Helped This Instagram Store Ship Its Products Effortlessly? url: https://www.shiprocket.in/blog/beautiness-in-and-out/ description: Following your dreams and starting a business is not that difficult these days. All you need to start a business is a business idea and passion for turning your dreams into reality. Gone are the days when you had to set up an office or a store and buy the inventory to start a business. last_updated: 2023-11-24 source: webpage --- # How Shiprocket Helped This Instagram Store Ship Its Products Effortlessly? Following your dreams and starting a business is not that difficult these days. All you need to [start a business](https://www.shiprocket.in/blog/how-to-start-a-business/) is a business idea and passion for turning your dreams into reality. Gone are the days when you had to set up an office or a store and buy the inventory to start a business. *[Image: Instagram store]* Now you can start a business online without an offline store. That’s precisely what our seller, Nikita Agarwal, did and started her own beauty products business on **[Instagram](https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/)**. India has lately witnessed good growth in beauty and personal care startups since 2014. The startups have enjoyed significant growth during the COVID-19 pandemic, with customers moving towards online buying. ## Establishment of Business on Instagram Seeking growth in the sector, Nikita Agarwal, who herself is a beauty and makeup products lover, started her business. She started her Instagram page by the name of **[beautiness_in_and_out](https://www.instagram.com/beautiness_in_and_out/)**. She sells high-quality beauty and makeup products in an affordable range. Nikita Agarwal decided to name the page beautiness_in_and_out because she believes that every person is beautiful from inside and outside. She tries to solve the problems of her buyers by helping them get access to high-in-quality beauty products that are soft and safe on the skin at affordable rates under one Instagram page. The price range of the products varies from Rs 10-300. ## Challenges Faced by the Brand Nikita Agarwal started her business in January 2021. The first challenge that she faced was a lack of reach. However, she believes in hard work and has tried to solve her customers’ concerns by offering them beauty products at affordable rates. ## Starting with Shiprocket *[Image: Instagram store]* [Shiprocket](https://www.shiprocket.in/) was referred to her by her friend. She started with the platform as it is easy to use, and she can choose from different courier partners. *[Image: Instagram store]* She says Shiprocket is an excellent logistics company to work with. The Shiprocket App is easy to use and convenient. With Shiprocket, she can choose from various courier partners as per the pricing and delivery date. Nikita Agarwal wants to grow her business and get more customers through Instagram and other [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/) channels. She believes that one must be consistent, active, and never lose hope. And one shall achieve everything one has ever dreamt of. --- ## https://www.shiprocket.in/blog/return-to-origin-processing-terminology/ --- title: eCommerce Return to Origin Processing & Terminology: A Guide - Shiprocket url: https://www.shiprocket.in/blog/return-to-origin-processing-terminology/ description: This blog features information about RTO or Return to Origin processing and terminology related to eCommerce return to origin. last_updated: 2023-11-24 source: webpage --- # A Guide to eCommerce Return to Origin Processing & Terminology It isn’t surprising to know that [return rates for eCommerce platforms](https://www.livemint.com/news/india/ecommerce-return-orders-see-a-dip-despite-volume-growth-11610381028965.html) like Amazon and Flipkart have fallen from 22% last year to 18-20% currently. However, the returns by courier partners are higher due to disruption in the supply chain and logistics industry. *[Image: ]* The problem with selling products online is that customers don’t get to see products in real life. That’s why 30% of all products sold online end up returned. This is why online retailers should know about [RTO or Return-to-Origin](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) and why it plays an important role in return processing. *Let’s get started.* ## Definition of Return to Origin (RTO) RTO or Return to Origin status is marked when a parcel is not delivered at the customer’s doorstep due to any reason and sent back to the seller’s pickup address. The seller has also made RTO requests for different reasons. ### Main Reasons for RTO Request The main reason for [Return to Origin](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) (RTO) request is when a package remains undelivered and is sent back to the seller. - Order is not accepted by the customer. - Customer is not available at the given address. - Cancellation of order or customer denies the delivery of the package. - The address of the buyer is incorrect. - The customer premise/office is closed. - Failure in re-attempt for delivery RTO parcels are charged for shipping so that they can be an expensive affair for the seller. Every business tries to minimize their RTO orders by taking proactive steps and mentioning the correct contact details of the customer to ensure delivery. The seller can choose to receive a shipment back if it isn’t delivered when the [courier company](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) marks the e-parcel as RTO. Alternatively, if RTO doesn’t seem like a profitable option, the seller can request the courier company to discard the product. ## Return to Origin (RTO) Terminology *[Image: Return to origin terminology]* ### RTO in Transit/Initiated RTO in Transit or RTO initiated is the stage when your shipment has been marked as RTO by the courier company after three failed delivery attempts. ### RTO Delivered RTO delivered refers to the process when your returned shipment has been delivered to the pickup address. ### RTO Acknowledged RTO acknowledged status is marked when a seller has received the RTO [shipment](https://www.shiprocket.in/shipment-tracking/). ## How Is the Return to Origin (RTO) Processed Further? The RTO in case of undelivered packages isn’t processed immediately because the non-delivery report (NDR) comes in place. An NDR is a form of receipt containing orders that could not be delivered for some reason. ### Let’s learn how to do it? For an undelivered order, the seller’s courier partner sends the status of orders to the sellers. They need to respond to the raised request through [NDR with ‘Return to Origin’](https://www.shiprocket.in/blog/what-is-ndr-rto/) or ‘Reattempt’ of delivery. Based on the seller’s response, the following steps can be taken. - The courier company sends text messages, emails, or makes an IVR call to the customer to know whether they would want to accept the parcel or not. - In case the customer is not reachable via phone, message, by any mode of communication or declines the order, an RTO is generated. - In case there is no response, the order is sent back to the seller’s address. - Re-attempts of delivery of the order can be made three times at most. **Return to Origin (RTO) can be classified into four categories.** - Wait for the return of a package, then reship. - Reship the package immediately, and expect a return. - Wait for the return of the package and cancel. - Reship the package immediately, and don’t expect a return. Using the [Shiprocket shipping solution](https://www.shiprocket.in/ndr-management/), you can bring down RTO percentage to 10% and reduce RTO charges to a minimum. Features like multifunctional NDR dashboard and automated panel prove extremely useful in shipment processing. --- ## https://www.shiprocket.in/blog/online-b2b-distributor/ --- title: How to Succeed as an Online B2B Distributor - Shiprocket url: https://www.shiprocket.in/blog/online-b2b-distributor/ description: What leads to the success of a B2B distributor? Apart from managing cash flow and planning inventory, what are the features that b2b distribution companies need? last_updated: 2023-11-24 source: webpage --- # How to Succeed as an Online B2B Distributor What is it that leads to the success of an online B2B distribution company? There are many factors about which we will talk about in this article. However, some crucial factors are hiring, managing cash flow, planning inventory, and finally getting [customers](https://www.shiprocket.in/customers/) to sell your products. With the advancement of technology, opening and growing a B2B distribution company is no longer a tiring task. The convenience and ease it offers ensures that with a little bit of patience and strategy, you can grow your B2B distribution business. It is essential for B2B distribution companies to have a huge order volume and fulfill it as soon as possible. You can only achieve it via a foolproof inventory system. But what are the other features that, if built into the [business](https://www.shiprocket.in/blog/how-to-start-a-business/), can guarantee long-term success? Let’s find out. ## 8 Tips to Be a Successful B2B Wholesale Distributor ### Switch to an Automated Order Management System In the current technologically advanced time, if you are still taking and managing orders manually, chances are you are behind your competition. Inefficiency in managing orders is one of the biggest challenges people face in their B2B distribution company. With the internet and digital penetrating our lives, more and more businesses are leveraging mobile order writing technology to stay ahead of their competition. ### Take Control of Your Inventory Any B2B wholesale distribution company can only run efficiently if the [inventory management](https://www.shiprocket.in/inventory-management/) is exceptional. Although there is no set pattern to manage the inventory, it is imperative to manage the inventory in case of sudden spikes in the order. One should track their inventory on a regular basis, either by physically counting the stocks or deploying inventory management software to ensure that their business can handle any fluctuation in the orders. ### Manage Cash Flow Effectively Cashflow is the lifeline for the B2B wholesale distribution companies. One of the biggest mistakes B2B wholesale businesses make is giving overextension of credit to the customers. You should avoid extended payment terms and diligently collect the payments. It is also essential to be aware of the business’s financials, and for that, you should be producing reports that cover cash availability, payables, YTD sales, inventory, etc. ### Fulfill Orders Speedily A B2B wholesale distribution business can only thrive if the orders are fulfilled rapidly and efficiently. Any order received, if shipped within 24 hours, has a higher chance to retain customers and attract more customers. For a B2B distributor to succeed, they should digitize their entire logistics; from inventory to order writing, from order fulfillment to order tracking. Multiple channels being used to sell products should be consolidated regularly to keep track of the orders. This will lead to [faster fulfillment](https://fulfillment.shiprocket.in/). ### Hiring Experienced People Businesses that fail to put in the effort to hire the right people often fail or cannot grow from their current position. Hiring is one of the critical factors that help set up and expand a B2B wholesale distribution system. It is vital to create a benchmark for the position being filled and evaluate the candidates according to that benchmark. This will ensure that the hiring process is streamlined and yields desired results. ### Offer Customer Service and Values The market is very competitive as more and more wholesale distributors are trying to offer their services to the people. People try to sell their products by lowering their prices in the hope of [getting more sales](https://www.shiprocket.in/blog/ecommerce-offers/). A B2B distributor should focus on offering valuable services to their customers instead of lowering their prices for better margins. Excellent customer service will bring in great returns. Businesses should work around quick order processing and offer strategic value. ### Invest in Online Sales Platforms There are still many B2B eCommerce wholesale distribution companies that operate in an offline mode. With the digitalization of eCommerce, it is imperative to take the business online to scale the customer base. Businesses that implement an online mode of sales to their business attract customers from various demographics as it offers the ease of ordering products anytime and from anywhere. Implementing omnichannel strategies ensures greater returns for a B2B distributor. ### Form Relationships With Customers Long-lasting relationships result in a long-lasting business. B2B wholesale distribution businesses need to build relationships with the customers to ensure recurring orders. You should be communicating with your customers about offers, new products, and policies. You should [use email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) to reach out to customers and help them stay updated. Customers should receive monthly newsletters with relevant information to build recall value. ## Final Thoughts Building an online B2B distribution company takes effort, time, and patience. An online b2b distributor business will help your business reach customers from across the globe, thus increasing your customer base, getting sales, and increasing your brand value. The tips included in the article will help you establish, manage, and grow your online B2B wholesale distribution business. --- ## https://www.shiprocket.in/blog/types-of-ecommerce-faq/ --- title: Types of eCommerce FAQs You Must Include on Your Online Store url: https://www.shiprocket.in/blog/types-of-ecommerce-faq/ description: This blog post tells about eCommerce FAQs that you must include in your online store. Here's how to create eCommerce FAQs. last_updated: 2023-11-27 source: webpage --- # Types of eCommerce FAQs You Must Include on Your Online Store The "frequently asked questions" or FAQs are included on [eCommerce websites](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) to allow questions to be asked, answered, and updated regularly. When a customer asks you a question, you need to make sure that you answer the questions clearly. You should also connect with your customers and show them the true value of your business and brand. "Frequently asked questions" on an eCommerce website talk about some of the most important elements such as returns, [shipping](https://www.shiprocket.in/), and making online payments. The information you’re giving on this page needs to be relevant, current, and address the customers’ queries. ## Tips to Design Your eCommerce FAQ Page The main purpose of a [FAQ page](https://www.shiprocket.in/faq/) is to answer customer queries in a simple and quick way that also boosts your business. Here are ways to create a FAQ page for your online store: ### Make Your FAQs Simple & Concise Before writing the FAQ page, you must figure out the right set of questions you need to answer. You need to stop adding too much information to the answers that overwhelm customers rather than helping them. The best way to answer the right questions is to identify the top questions asked by your customers time and time again. Write down a list of questions when creating your FAQ page. In short, keep a close watch for relevant questions that tend to be popular in searches. And remember that you should get right to the point. Make your answer look simple and as concise as possible. Always look through your competitor’s FAQ page, you’ll notice that their answers are straightforward and have concise information. By doing so you keep things easy which adds to a much more pleasant user experience. ### Categorize Your FAQ Questions Your FAQ section should not be overwhelmed with content. It requires to have a drop-down feature to show or hide the answer. You can categorize your questions in eCommerce categories such as online return, shipping, order status, [international shipping](https://www.shiprocket.in/global-shipping/), payment issues, and more. In addition, ask if the information provided in your FAQ was useful or not. Try to gather some feedback from your customers to improve the information. ### Add Relevant Links to FAQs Adding links to blogs and web pages that serve the main purposes helps shoppers in finding answers to their questions. Relevant links make more sense to a person who is looking for a particular page or service on your website. Rather than including irrelevant answers that often make no sense isn’t beneficial from an [SEO](https://www.shiprocket.in/blog/best-free-seo-tools/) standpoint. By adding relevant internal links helps search engines figure out the main purpose of your content. You can include a link to your website homepage under the section, “What does our company do and benefit of contacting us?” Just don’t add to the pages that look unnatural, we recommend inserting links wherever it makes sense. ### Consider Adding Images & Videos Rather than just using text, try to include images, screenshots, and videos wherever necessary for most answers. Adding in a few images and screenshots can be really helpful for answering on the FAQ page. Include a step-by-step series of images and videos that walks shoppers through the ordering and payment process. It will help them choose a product according to its features, size, and so on. It is basically a way to visually present your answer which makes the ordering process much easier and is certainly worth considering. ### Keep Your FAQ Section Updated You need to update the FAQ section of your website regularly to keep your [customers](https://www.shiprocket.in/customers/) informed. Having outdated information on your website can lead to a bad impression on your customers or a loss of profits. This can also keep your support team in a situation where they might not be able to solve the issues of customers. Hence, it’s essential to update your FAQ page regularly every 3-6 months and ensure it’s aligned with your operational guidelines. ### Finalize the Design of the FAQ Page It is your choice how do you want your FAQ page to look like on your eCommerce store. You can make it more design-based rather than making it text-based. You can also add a section where your customers can place their questions or feedback. All these things should be designed with the help of professional designers right from the start. *Let’s begin with the type of FAQ questions-* ## Types of eCommerce FAQs to Include on Your Site Once you decide how to design, you must know what questions need to be included in your FAQ list. So, here are the common FAQ questions for the eCommerce online store you need to cover- ### Add General Questions Related to Brand Policies The eCommerce FAQ questions should cover everything related to your brand, your products, payment policy, return policy, order cancellation policy, and more. The questions that are general to every customer buying any product from your eCommerce store, need to be added in the section. Add questions related to privacy policies, [shipping, return, and delivery policies](https://www.shiprocket.in/blog/ecommerce-shipping-return-policy-online-store/). How can someone contact a seller or a brand? Add questions related to your brand value. Is the brand experienced to fulfill orders? Where is your contact address? These types of questions about eCommerce brand policies are recommended to include in your FAQ list. ### Cover Questions Related to Products & Ordering Add questions related to your products. For example, you can include a question related to size fitting. Or a question about the color combination? What is the type of this product? All the frequently asked questions that talk about your product must be covered. Another set of questions should be related to ordering or how do I place an order? How do I cancel my order? When will my order be accepted? ### Cover Questions Related to Shipping & Payment Methods Ask questions related to shipping. For example, in how many days, the shipping takes place? Which shipping companies have you partnered with? Cover all such questions in the shipping section. The FAQ questions also need to be covered for [payment methods](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/). For instance, do you accept credit card/debit card payments? Can I use the PayPal account to make a payment? When will I get my refunds back? These FAQ questions need to be added to your eCommerce store. ### Final Words To create the perfect eCommerce FAQ page, make sure that your questions are relevant, straightforward, and match the need of your shoppers. You can also add relevant images, internal links, CTA to the FAQ section to take the advantage of SEO link-building opportunities. If you have any questions, contact the [Shiprocket](https://www.shiprocket.in/) team. We aim to give business owners and marketers the easiest experience for creating an online store and managing orders and shipping with the advanced and automated shipping solution. --- ## https://www.shiprocket.in/blog/ecommerce-management-software/ --- title: Improve Order Fulfillment with an eCommerce Management Software url: https://www.shiprocket.in/blog/ecommerce-management-software/ description: An eCommerce management software helps sellers manage eCommerce business across multiple marketplaces and web stores from one single panel. last_updated: 2023-11-29 source: webpage --- # Improve Your Order Fulfillment Function with an eCommerce Management Software [Order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) can become an eCommerce seller’s nightmare. Surprisingly an eCommerce Management Software in addition to logistic software like Shiprocket can come to one’s rescue. *[Image: eCommerce Management Software]* - As one expands the business, adds new marketplaces and pin codes, the operational demand rises drastically. - Online shoppers in India have grown to expect a seamless experience in terms of delivery speed because of high benchmarks set by eCommerce industry leaders. - Apart from that, it is crucial that you dispatch the right orders. This is the standard that sellers have to uphold, day in, day out. - As per [Tracktor](https://blog.theshoppad.com/22-order-fulfillment-statistics-for-2020-shopify-stores/), a customer looks at the order tracking page 3-5 times on average. The anticipation of delivery gives a consumer greater joy than the delivery itself, at times. ## What is an eCommerce Management Software? An eCommerce management software helps sellers manage eCommerce business across multiple marketplaces and web stores from one single panel. The functions include management of warehouse, inventory, order, courier platforms, remittance, and business insights. ## Syncing eCommerce Management and Logistics Software A business owner has to lay a strong operational foundation for an eCommerce business. This includes inventory & warehouse management, order processing across multiple marketplaces, and finally allocating the order to one’s shipping platform. These can be managed by dedicated eCommerce management software such as [Browntape](https://browntape.com/). Further, in the era of 3PL and seamless supply chains, shipping and logistics play a crucial role. A smart & robust logistic platform like [Shiprocket](https://www.shiprocket.in/features/) has the core competency to seamlessly handle multiple courier platforms, optimize delivery, and also handle NDR. Combining the two gives an eCommerce seller an edge over the competition. This can be done with just a few clicks, from one’s eCommerce software panel. ## What is Order Fulfillment in eCommerce? eCommerce Order Fulfillment begins as soon as a customer places an order. The process of picking, sorting, packing, shipping, and tracking returns are all part of the process. However, we also need to understand that certain functions prior, such as inventory management are also part of the process. All in all, the following play a role: - Purchase/Sourcing Management - Multi-Warehouse Management - Inventory Management - Order Fetch from Across Marketplaces - Order Processing - Order Packaging - Allocating Orders to [Shipping Partners](https://www.shiprocket.in/features/multiple-shipping-partners/) - Return Order Processing ## Types of eCommerce Order Fulfillment Models Currently, in India, marketplaces offer or have different models of order fulfillment. It can get very confusing as an eCommerce seller has to adapt to different models as per the marketplace. An ecommerce management software helps integrate all marketplaces and fulfillment models in one place. Here are some of them: - **Self Fulfillment:** Also known as in-house fulfillment, the merchant himself carries out order fulfillment including shipping via his own choice of courier partner. One example is Amazon Easyship or D2C brand doing end-to-end order fulfillment. While do note, that self-fulfillment can also be part of dropshipping. - **PO Model:** In this model, a seller bills the marketplace and sends products in bulk to a marketplace. The marketplace in turn bills the customer, sorts and repacks the product as per individual orders. A popular example is the Myntra PO model. - **[Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/):** This is the most common model of fulfillment where the customer places the order on a marketplace. The eCommerce seller directly bills the customer and sends the products to the customer. This gives a seller more control over his eCommerce business however the responsibility of the seller increases. Especially concerning order fulfillment. While a seller can opt for pick-up by the marketplace assigned or marketplace owned courier partner. So the delivery and return process is more streamlined. - **Marketplace Fulfillment:** In this model, the eCommerce marketplaces (Amazon, Flipkart, etc) provide their sellers with order fulfillment services for a fee. One example is Amazon FBA (Fulfilled by Amazon). Here the seller sends goods directly to the marketplace warehouse from where order fulfillment is handled. - **Third-Party Fulfillment(3PL):** Owing to the exponential growth in the eCommerce sector, evolved third party logistic providers like Shiprocket Fulfillment have emerged in India. Such service providers provide warehouse, courier, logistics, kitting services and more. ## Why do Online Sellers Use eCommerce Management Software? *[Image: eCommerce Management Software]* Since eCommerce is only booming, businesses need to up the way they function and process orders. Having an online business and not having an efficient way to deal with the order fulfillment process will only bring your business down. - Loss of customers; no brand loyalty - Creates a havoc-filled workplace environment - Failure to keep up and sustain with the competitors Besides these points, as sellers, you must be aware that you can be blacklisted. That is if the delivery breach rate exceeds more than 1.5 percent. Furthermore, you can be charged a penalty of the product value in case of cancellation. To avoid all this, sellers simply adopt an eCommerce management system; like Browntape. An eCommerce management system is equipped to handle every aspect of having an [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) all from one dashboard. Besides this, a few noteworthy features include: ### Effective Inventory & Warehouse Management Management **Preventing Stock Outs:** When customers make a purchase they expect to simply receive the product; however, a seller may cancel the order as the item might have got sold on another marketplace. Sometimes there are repeat customers who may find the product out of stock. eCommerce flash sales are another time when stockouts are common, leading to a bad customer experience. As a seller or a 3PL provider, if you fail to do so you are bound to lose customers. However, with eCommerce Management Software, you get a complete view of your business and its inventory; leading to better inventory forecasting. **SKU Performance-Based Stocking:** You shouldn’t be Over-Stocking or Under-Stocking. This is a result of poor inventory management. This way you might be unnecessarily filling out inventory space. An eCommerce Software helps you know which SKU is selling well, across which geographies and thus, one can plan inventory basis performance of SKUs. **Marketplace-wise Inventory Allocation:** As you keep starting to sell on more & more [marketplaces](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/), handling inventory becomes difficult. This is a key reason for adopting ecommerce management software. Manually managing the inventory for multiple marketplaces can be an exhaustive task. Using excel sheets won’t make your job easier. Allotting additional manpower to handle each marketplace separately is not the solution either, and can in turn result in manual errors. Consider this scenario: You have two units of an item and a customer orders two on Myntra while another customer orders one on Flipkart. These situations result in order cancellation from your end, denting your seller ratings. To the above situation, an apparent solution is reserving inventory units for individual marketplaces. However, this is not practical in the real world. Forecasting the demand from each marketplace is difficult. There might be a sudden spike of sales on Amazon during the festive season or Paytm may be offering attractive cashback. This makes it virtually impossible for any seller to know in advance how much inventory to allocate for each marketplace. ### Order Management **Error-free Processing:** As an e-commerce seller, you are already familiar with the conventional order fulfillment steps in ecommerce. The process starts with picking the appropriate items from the warehouse as per the picklist. Next, the item is packed by marketplace guidelines, and the order invoice is generated. The process ends with applying [shipping labels](https://www.shiprocket.in/blog/what-is-shipping-label-print-automatically/) & generating the manifest. Indian online sellers generally manage these procedures manually. A software like Browntape is packed with features such as Automated Shipping Batch Creation, Pick List & Pack List Generation, and Scan and Print Feature to generate labels & invoices. These features considerably reduce the error rate in order fulfillment. **Scalability:** Using scanners for the order processing is a giant leap towards automation and thus, it helps to use an eCommerce software with a scan and pack feature such as Browntape. Processing ecommerce orders with scanners will quickly make you realize that you are now capable of taking up more orders, owing to saved time. Thus, such automation helps sellers to scale up their business. **Reduction in Employee Costs:** While you may think that you are splurging a lot of money to buy equipment, you must note that this is compensated with lesser employee costs. With scanners in place, lesser manpower is needed for order fulfillment activities. Your day-to-day processes become streamlined and fewer employees can be deployed in a conveyor belt fashion and this way, you can process more orders. **Linking to Your Preferred Shipping Platform:** Order Management Softwares allow you to link your preferred shipping platform such as Shiprocket. This further optimizes your order fulfillment process. Thereon, you can manage multiple courier partners via the Shiprocket account, manage returns competitively and over and above, avail services as per your SLA with Shiprocket. Syncing is easy as Shiprocket comes pre-integrated in many eCommerce management softwares. ### Purchase Management Most likely you don’t manufacture the goods you sell in-house. If you use a [warehouse](https://fulfillment.shiprocket.in/) to store your goods from where they are transported and delivered to your customers, you will need to establish seamless connections with your suppliers. This can be done through an eCommerce Management Software with an inbuilt PO module. This will allow you to smoothly communicate with your suppliers. You can create purchase orders, manage GRNs, and much more. ### Shipping Management After perfecting the back-end of your order fulfillment process. You now have to make sure that the shipping process is dealt with smoothly. Firstly, make sure you have a reputed shipping company. Since any delay or damage will reflect on your brand. Keeping this in mind, make sure you have thorough research about the same. eCommerce shipping Software such as Browntape is pre-integrated with Shiprocket which gives you not just access to courier providers but also other important shipping & logistics features as it is integrated with several aggregators and courier partners. Collaborations with 17+ courier partners and delivery operations to around 220+ destination countries and union territories make Shiprocket a leading courier aggregator in India. Known for offering logistics services at reasonable rates, Shiprocket is unanimously appreciated by customers for its tracking platform. The software dashboard allows easy tracking of delivered & non-delivered products. Moreover, the platform is packed with a courier recommendation engine – CORE which allows for a customized shipping rule-based [courier partner](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/) selection. With Browntape as the e-commerce software and Shiprocket as the logistics aggregator, any seller can excel at order fulfillment. ### Remittance Management As sellers work across marketplaces, it becomes difficult to keep track of payments post order fulfillment. There are cases of cancellations, returns, and fulfilled orders. Now an eCommerce management software, helps you keep track of how much payment was received from each marketplace and if the cost of returns was deducted properly. Thus, you are not just selling on various marketplaces but managing a consolidated eCommerce business. ### Business Insights & Dashboards An eCommerce management software gives you a bird’s eye view of your business across marketplaces. Thus, you know which geographies perform better; and then can set up [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/) in those regions. This helps improve your order fulfillment function. Similarly, if you have your best-performing SKU filtered; you can stock those and contribute towards better order fulfillment. Dashboards can also indicate the busiest days of your week, allowing you to better manage your human resource. ## Conclusion There you have it! You can now improve your order fulfillment function with an eCommerce management software synced to your Shiprocket account. Remember always to take a demo and choose a software that is easy to use & has a support team to assist you through your journey. --- ## https://www.shiprocket.in/blog/what-is-reverse-dropshipping/ --- title: What is Reverse Dropshipping? How Does it Work? url: https://www.shiprocket.in/blog/what-is-reverse-dropshipping/ description: Read this post to learn more about reverse dropshipping and how it benefits your eCommerce business. What is reverse dropshipping. last_updated: 2023-11-24 source: webpage --- # What is Reverse Dropshipping? How Does it Work? Have you ever heard about reverse dropshipping? It is a different take on the dropshipping model with very low competition but many interesting regulations and differences. Take a look at what reverse dropshipping is and the pros and cons of it. Also, get to know how it compares to traditional dropshipping for different dropshipping business ideas. ## What Is Reverse Dropshipping? Reverse dropshipping involves the process of sourcing high-quality products from countries that usually import products and sold in countries that export them. Reverse [dropshipping](https://www.shiprocket.in/) means shipping products from India or the USA, China, or any other country. In the reverse dropshipping model, the high-quality products would be procured from outside of those countries and sold within them. ### Benefits of Reverse Dropshipping For Businesses Many businesses aren’t aware of the term reverse dropshipping. However, there are many benefits of investing in dropshipping for companies actively importing and exporting goods from one country to another. #### Inexpensive One of the most appealing benefits of reverse dropshipping is that the profit margin is higher than the traditional model. Since most drop shippers rely on purchasing high-quality goods in bulk, the margin is pretty high. This model has led many consumers to make high-profit margins. To put it simply, with reverse dropshipping, you’ll be selling high-quality goods in smaller quantities in a high-demand country. This means your market reach will be more expansive, and so your profit margin. But, you will need to invest more to find the best reverse dropshipping suppliers that can [fulfill your orders](https://www.shiprocket.in/blog/order-fulfillment/) promptly. #### Less Competitors In the reverse dropshipping model, you will be competing with a few businesses. Also, there is a lot of room to acquire new markets against thousands of dropshippers. So, if you use a dropshipping model to create a smooth export and import experience, you can make your business stand out from the crowd. #### Easy Return Process Another main benefit of reverse dropshipping is that you will contact suppliers with good return policies. Since return policies have always been a concern for many suppliers, returning an item can be easy with reverse dropshipping. Dealing with [product returns](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) is not something you need to avoid, so working with a supplier that offers a good return, exchange, and refund policy is a great benefit. #### Scalable Operations With the reverse dropshipping model, you get to work with the top suppliers and fulfill your orders timely. Your supplier handles the responsibility of the procurement, picking, packaging, and shipping. This makes it easier to grow your business operations quickly. #### Product Testability Reverse dropshipping makes it easier to test new products that are high in demand on your target market. In the traditional dropshipping model, testing new products is challenging, and you have to invest more in stock upfront. With reverse dropshipping, you can test and launch new products at your will. #### Diversification Reverse [dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) allows you to diversify your product offerings. It gives you the ability to diversify your product offerings and save you from the market fluctuations in some products. ## Why Opt for Reverse Dropshipping? Now that you know the benefits of reverse dropshipping, you might be wondering if you should start doing it. It’s best to read through the benefits listed here and decide if a reverse dropshipping business will be worth investing in. The reverse dropshipping model provides you with the opportunity to sell your products in the new markets and make plenty of profits. And as the demand continues to develop, your potential customers will continue to increase as well. We recommend that you opt for reverse dropshipping if you want to invest in new markets and are willing to go beyond the boundaries. ## Conclusion Reverse dropshipping is a relatively new business model for many D2C sellers. It involves manufacturing high-quality products in India and selling them in the USA and China. With this model, you could start [selling products](https://360.shiprocket.in/blog/most-demanded-selling-products-online-india/) in a vast market with little or no competition. Therefore, reverse dropshipping might be a good business model for you. --- ## https://www.shiprocket.in/blog/gst-for-ecommerce-businesses/ --- title: Steps to File GST for eCommerce Businesses? [Guide] url: https://www.shiprocket.in/blog/gst-for-ecommerce-businesses/ description: Just like any other business, filing GST for eCommerce businesses is equally important. Know the steps to file GST for eCommerce businesses. last_updated: 2023-11-27 source: webpage --- # What are the Steps to File GST for eCommerce Businesses? [Guide] Just like any other business, filing GST for eCommerce businesses is equally important. With the growth of eCommerce in India, the Government has provided special provisions and regulations that online sellers must comply with. GST, also known as the [Goods and Services Tax](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/), is a single domestic indirect tax law for the entire country. It has replaced many indirect taxes in India like excise duty, VAT, services tax, etc. *[Image: Steps to file GST for ecommerce businesses]* It is a destination-based tax that is levied on every value addition. The Goods and Service Tax Act was passed in Parliament on 29th March 2017 and came into effect on 1st July 2017. According to [GSTN](https://gstn.org.in/), there are 1.28 registered GST payers in India as of June 2021. As an eCommerce seller, you must [register for GST](https://www.shiprocket.in/blog/gst-registration-online-procedure-india-guide/) and keep up with the changes in the regulations related to GST. ## GST for eCommerce Businesses Like any other seller, online sellers also are required to file GST returns. GST for eCommerce businesses includes GSTR 1 on a monthly or quarterly basis (depending upon the turnover) along with GSTR 3B every month. An ordinary D2C seller would generally get their books of accounts written through accounting software. This software would provide the data & reports required to file GST returns. On the other hand, those selling on eCommerce platforms like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) and Flipkart can download their GST-based reports from the platform itself. They also provide the commission invoices and other reports that are useful for reporting & reconciliations. Tip: Always reconcile such reports with the books of accounts for any discrepancies before filing the GST. ## Steps to File GST for eCommerce Businesses Under the new regime, filing GST returns has become an easy-peasy task. Today, you can file GST returns online using GSTN’s software or apps. This software will auto-populate the details on each GSTR form. Just like any other business, here are 9 easy steps to file GST for eCommerce businesses online: ### Step 1 Open the GST portal ([www.gst.gov.in](http://www.gst.gov.in)). ### Step 2 You’ll get a 15-digit GST identification number issued depending on your state code and PAN number. ### Step 3 Upload your invoices on the GST portal. An invoice reference number will be issued against each invoice. ### Step 4 Next, file your outward return, inward return, and cumulative monthly return. If there are any errors, you’ll get the option to correct them and refile the returns. ### Step 5 File your outward supply returns in GSTR-1 form via the information section at the GST Common Portal on or before 10th of the following month. ### Step 6 Details of outward supplies furnished by the supplier will be made available in GSTR-2A to the recipient. ### Step 7 Now, the recipient has to verify, validate, and modify the details of outward supplies, and file credit or debit notes. ### Step 8 Next, the recipient must furnish the details of inward supplies of taxable goods and services in GSTR-2 form. ### Step 9 The supplier can either accept or reject the modifications of inward supplies made available by the recipient in GSTR-1A. That’s it. Now that you understand the steps to file GST for [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), we hope you’ll be an active and aware taxpayer. While tax evasion is a crime, cost reduction isn’t. Now, cut your freight bills in half and start shipping with India’s #1 Shipping solution at just Rs. 19/Kg. --- ## https://www.shiprocket.in/blog/reorder-point-formula/ --- title: What is Reorder Point Formula, and How Is It Calculated? url: https://www.shiprocket.in/blog/reorder-point-formula/ description: Reorder point is the inventory or stock level of a specific product after which the SKU needs to be re-ordered. last_updated: 2023-11-24 source: webpage --- # What is Reorder Point Formula, and How Is It Calculated? Maintaining an accurate inventory level at all times is a difficult task, but it requires a careful balance between consumer demand and supply. If you store too much [inventory](https://www.shiprocket.in/inventory-management/), your warehouse and cost will go up, and if you do not have enough stock, you will face unfortunate stockouts. *[Image: Reorder Point]* How do you maintain the balance of the required supply of inventory? You do it by automatically calculating the reorder point for each SKU. Let’s look at what reorder point is and how it is calculated for accurate inventory management. ## What is Reorder Point? Reorder point is the inventory or stock level of a specific product after which the [SKU](https://www.shiprocket.in/encyclopedia/sku/) needs to be re-ordered. It is the threshold point beyond which arrangements should be made to procure fresh stock. It considers the time it will take to replenish inventory so that the inventory levels don’t reach nil. ## Significance of Reorder Point ### Reduce Costs Calculating the reorder point for your business will help you reduce inventory handling and ordering costs as you will procure inventory in time. Provide you with greater financial flexibility by keeping a minimum amount of stock on hand without running out of products. ### Minimize Stockouts The next advantage of reorder points is that you get to avoid stockout situations. If you do not order an inventory on time, you can have a problem where you do not have any more inventory in stock. This can lead to acceptance of back orders or out-of-stock notifications to customers, which can cause a bad name for your brand. ### Improved Forecasting The reorder point is automatically calculated in inventory management systems. This helps you with improved [supply forecasting](https://fulfillment.shiprocket.in/blog/types-of-supply-chain-forecasting-methods/), and you can manage your overall supply chain operations efficiently with this data. ## Reorder Point Formula *[Image: Reorder Point formula]* The reorder point formula is as follows – Reorder Point (ROP) = Demand during lead time + safety stock ### Demand During Lead Time Demand during lead times stands for the number of days when you place a purchase order with your supplier and when you receive the product. To calculate the demand during lead time, multiply the lead time in days for a product with the average number of units sold daily. Lead time demand = lead time x average daily sales ### Safety stock Safety stock refers to the extra inventory you have on hand to handle the variation and demand or supply. It is essential to calculate the safety stock for calculating the reorder point, as restocking inventory can be delayed due to different reasons. The safety stock level is calculated with the below formula – Safety stock level = (Max daily orders x max lead time) – (average daily demands x average lead time) Multiply the maximum number of daily orders with full lead time, multiply the average daily orders and average lead time, and subtract the two. ## Make Inventory Management Easier With Shiprocket Fulfillment **[Shiprocket fulfillment](https://fulfillment.shiprocket.in/)** is an end-to-end fulfillment solution by Shiprocket. We manage entire supply chain operations for you, including inventory management, shipping, order processing, and return management. Shiprocket Fulfillment has over eight fulfillment centers located across prime locations in India. All of these confinement centers are equipped with the latest inventory management software to help you calculate the reorder points on time so you can restock your inventory well in time. With a robust technology stack at their disposal, Shiprocket fulfillment can help you deliver products faster to your customers and ensure a higher conversion rate for your business. If you want to simplify your business’s inventory management and shipping operations, you can consider outsourcing operations to Shiprocket Fulfillment. ## Conclusion The reorder point formula is an essential metric for restocking or inventory and staying in a comfortable situation by avoiding stockouts and reducing losses. Make sure you carefully revisit this metric and restock your inventory well in advance. --- ## https://www.shiprocket.in/blog/shiprocket-resolving-order-pickup-delays/ ```markdown --- title: A Look At Shiprocket’s Step Towards Resolving Order Pickup Delays url: https://www.shiprocket.in/blog/shiprocket-resolving-order-pickup-delays/ description: Once the seller receives an order, he raises a request for order pickup, and that is when the order fulfillment process starts. Order pickup from the seller’s doorstep/warehouse is the first step towards this process. last_updated: 2023-11-27 source: webpage --- # A Look At Shiprocket’s Step Towards Resolving Order Pickup Delays *[Image: pickup delay]* Once the seller receives an order, he raises a request for order pickup, and that is when the [order fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/) starts. Order pickup from the seller’s doorstep/warehouse is the first step towards this process. While this step may seem a usual one, a lot depends on it. A delay in order pickup can lead to the entire order fulfillment process being delayed. This can also lead to a negative brand reputation among the customers. We get a lot of queries related to delay in order pickup. Here is one such query from our seller. ## **Audio Transcript** **SR Representative:** Welcome to Shiprocket. This is Diganta. How may I help you? **Seller:** Hello Diganta, I’m Aryan from Star Next. My order is not getting picked up. Service is very bad, pickup ke liye aate nahi hai. I was told ki 28th September 2021 ko pickup hoga and 1st October 2021 will be the delivery date. But abhi tak the shipment is with me and pickup nhi hua. **SR Representative:** We are extremely sorry to hear this, Sir. Our goal is to provide you with a [hassle-free shipping](https://www.shiprocket.in/) experience. Could you please help me with the last four digits of your AWB no. or tracking ID for me to provide you a quick resolution? **Seller:** AWB number hai 6381. Again and again, I have called customer support. They don’t know what to do. This just can’t be accepted. Please urgently solve karo ye issue otherwise we will have to cancel and give it to a local courier. **SR Representative:** This is not the impression we want you to have of us. We never intend to cause you any delay or inconvenience. As I can check, the shipment was assigned on 28th September 2021 and the pickup is scheduled for 28th September 2021. **Seller:** Yehi to problem hai na. The pickup executive didn’t come for the pickup but updated the tracking id saying “package is not ready, so pickup is rescheduled”. My shipment is ready from the very first day and I am waiting for the pickup but nobody approached me. **SR Representative:** I sincerely apologize for the inconvenience. Thank you for explaining your concern in detail, sir. I would like to tell you that we try our best to provide you with a smooth shipping experience, however, your [courier partner](https://www.shiprocket.in/blog/shiprocket-courier-partners/) has more control over the pickup and delivery. We will escalate your concern to your courier partner on priority and will arrange for a pickup at the earliest. I’d request you not to worry, please be rest assured as we’re always here to help. We’ll be working hard to solve your problem within 24-48 hours. **Seller:** That’s fine Diganta, but the thing is the pickup is already delayed by two days and my brand reputation is getting affected. Although ye issue first time aaya hai but Shiprocket se aise expected nahi hai. Please get it done as soon as possible. **SR Representative:** Sure, sir. We do understand the importance of your time and have always believed in timely pickups. Please be assured that we have escalated your concern to your carrier and they’re trying their best to pick up your shipment at the earliest. Additionally sir, I would also suggest you use CORE- Our AI-based [courier recommendation engine](https://www.shiprocket.in/features/recommendation-engine/). **Seller:** What is CORE? How can it help me? **SR Representative:** CORE is an AI-based courier recommendation engine. It will help you to choose the most suitable carrier for your future shipments, depending on the serviceable pin codes, delivery speed, and shipping rates. **Seller:** Thik hai, I’ll check it out. But please get my order picked up first. **SR Representative:** Is there anything else I can help you with sir? **Seller:** No thanks, but please resolve this issue on priority. **SR Representative:** Definitely, sir. Thank you for calling Shiprocket. Have a good day ahead. ## **Conclusion** Shiprocket works harder to provide all our sellers with a smooth and seamless shipping experience. But we would like to inform you that the courier partner that you choose for shipping has more control over the pickup and delivery. For all the queries raised with us regarding the order pickup delay, we escalate the same with the courier partner and try to resolve it at the earliest. Stay tuned for more. To raise any query or to know more, you can write to us at [email protected]. We are happy to assist you. ``` --- ## https://www.shiprocket.in/blog/advantages-of-multichannel-selling/ --- title: What Is Multichannel Selling and Its Advantages - Shiprocket url: https://www.shiprocket.in/blog/advantages-of-multichannel-selling/ description: Multichannel selling refers to the process of selling on multiple e-commerce and retail platforms simultaneously. last_updated: 2023-11-24 source: webpage --- # The Primary Advantages of Multichannel Selling When you start your eCommerce journey, you usually begin selling from one platform. This could either be a website, a marketplace like Amazon, Flipkart, etc., or a social media platform like Facebook, WhatsApp, Instagram, etc. But as your business grows, your audience doesn’t need to always come to your website or [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/); sometimes, you need to go to where your audience is. *[Image: Multichannel Selling]* This is where the concept of multichannel selling comes into play. It resonates with the idea of selling on different platforms so that you can improve your sales. It is very similar to omnichannel selling, where you provide a single uniform experience to your customer. Let’s look at what multichannel selling is and what its advantages are for sellers and customers. ## What is Multichannel Selling? Multi-channel selling refers to the process of selling on multiple e-commerce and retail platforms simultaneously. This means that you can have your shop on your website, [sell on Amazon](https://www.shiprocket.in/blog/sell-on-amazon-india/), stock your products in a nearby supermarket, and have your store on social media channels like Instagram. Multichannel selling can be a boon for both sellers and customers as it impacts the overall experience positively offline. Let’s have a look at how it can be beneficial for both. ## How is Multichannel Selling a Boon for Sellers? ### Offline and Online Sales For sellers who sell offline and online, multichannel selling can be a very unifying experience as it can help them increase sales and reach multiple consumer segments at once. Selling on offline and online channels simultaneously can help you connect to a wide variety of people. You can also provide them a singular experience on both online and offline channels. ### Uniform Experience Across Platforms The next advantage of multi-channel [selling](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/) for sellers is the consistent experience across platforms. For example, if a customer started their journey in your retail store and couldn’t find a product there, they can always look at your website to order from there. For example, whenever we go to an Adidas store, they always have an option that says that we can shop online if we do not find a product in their retail store because it is not physically possible to stock the entire inventory there. Even stores like H&M have now come up with their online app to ensure that you can continue your purchase online. ### Grow Customer Base The purchase dynamics of individuals are very different. While some prefer shopping online, some do not trust the process of shopping online. Many only shops from retail stores, and some make impulse purchases on channels like social media. When you strategically place your products in different channels, there is a higher chance of a conversion. ### Improve Customer Perception When you are present on significant platforms, your customers feel that you can be approachable and forward-thinking. It also instills the idea that you are responsive to your customer’s needs and purchasing habits. ## How is Multichannel Selling Beneficial for Customers? *[Image: Multichannel Selling]* ### Personalized Shopping Experience Multichannel selling gives the customer a chance to carry forward their purchase from where they left. This gives them the experience of personalized shopping rather than isolated shopping. ### Try Before You Buy The next advantage of multichannel selling is to try before you buy. This is a very recent concept introduced in India, and even online stores are following it now. For example, if a customer purchases a product online and wants to try it before buying, they can go to the offline store and pick up the final product. This saves them time, energy and also makes the online shopping process slightly easier for them. ### Multi-Channel Engagement Customers today or active on several channels. They are not necessarily looking for just one place to shop. They want to be flexible and like to engage with multiple channels during a single purchase. This concept of buying online and picking up is in-store has only become popular because of its flexibility. ## Final Thoughts Multichannel selling can be a real boon for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) as it helps them expand their arms into different channels and reach customers they would never reach if they sold on one platform. --- ## https://www.shiprocket.in/blog/mobile-payment-solutions-in-logistics/ ```markdown --- title: Role of Mobile Payment Solutions in Transforming the Logistics Industry url: https://www.shiprocket.in/blog/mobile-payment-solutions-in-logistics/ description: In this article, we are defining the role of mobile payment solution for logistics companies. Look at the benefits of mobile payment. last_updated: 2023-11-29 source: webpage --- # Role of Mobile Payment Solutions in Transforming the Logistics Industry In two years, COVID-19 has drastically changed the way organizations operate in the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) world. Digital transformation has accelerated at an unprecedented rate and will continue to evolve in 2022. With the increased adoption of [contactless mobile payment](https://support.shiprocket.in/support/solutions/articles/43000607377-shiprocket-mobile-app-how-to-add-money-to-my-shipping-wallet-) solutions, the digital transition has also been easier for those in the trucking and logistics sectors. The logistics industries have complex operational structures that are primarily relied on manual and paper-driven processes. But today, many companies have grown complacent in mobile payment solutions and digital techniques with a pragmatic approach. These logistics firms are implementing [digital payment processes](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) and tools to support real-time transactions. Here are simple steps to getting started with mobile payment services in your logistics operations: ## How Mobile Payment Solutions Powering the Logistics Industry? An increasing number of organizations are ready to adopt mobile payment options in their logistics operations using smartphones and wearable devices. Reportedly, the [digital payment industry in India](https://www.financialexpress.com/industry/banking-finance/digital-payments-india-pips-china-us-others-in-2020-leads-global-tally-with-this-many-transactions/2226074/#:~:text=According%20to%20another%20report%20by,7%2C092%20lakh%20crore%20in%20FY25.) will grow at a CAGR of 27 percent during the FY20-25 period. The growth in mobile payment systems includes mobile banking, National Electronic Fund Transfer (NEFT) via platforms such as Paytm, PhonePe, Pine Labs, Razorpay, BharatPe, and others. We cannot neglect this massive growth, and this is why businesses must adopt mobile browser payment solutions to attract new clientele. With the Mobile Browser payment, logistics firms can make payments in a matter of a few clicks via a mobile browser. The amount is charged directly to a mobile phone bill, making purchases simple and easy. Mobile browser-based payments allow users to make purchases with a debit card, credit card, or even net banking using a smartphone or tablet. Customers can visit a website, and by entering payment details into the website’s checkout form, they can complete a payment, all using a smartphone. ### Mobile Browser-based Payments A user doesn’t need to open a browser to make the in-app payment. One can do it by opening up the app if that [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) has one. The in-app payments securely store the previously used payment data, offer one-click payments, easily link to loyalty cards, and pre-fill contact and delivery details. The in-app payments benefit the logistics firms in several ways as they allow them to buy select products and services within closed ecosystems. A user needs to register their credit, debit, or ACH information once to pay a bill with a few clicks. ### In-app Mobile Payments Accepting mobile payments is essential for a shipping company; this is where wireless credit card readers can help, allowing you to take card payments wirelessly and on the go. It would be best to have a smartphone that could run apps to connect with a mobile card reader. With mobile credit card readers, businesses can turn smartphones into point-of-sale systems for on-the-go credit card acceptance. Investing in credit card readers allows businesses to swipe, accept payments on the spot via a wireless credit card terminal. A wireless credit card reader comes with a magnetic stripe or chip reader that does not require a direct linkup to a phone line but instead uses Wi-Fi to accept payments at various locations. These types of mobile payment solutions enable logistics providers to process transactions anywhere. ### Mobile Credit Card Readers Most users rate [mobile wallets](https://www.shiprocket.in/blog/digital-wallets-for-ecommerce/) as the number one for virtual payments that store credit card numbers, debit card numbers, and loyalty card numbers. A mobile wallet is accessible through an app installed on a smartphone or tablet. Most of us have our smartphones with us at all times, so the convenience of not switching to another mode of payment during checkout is an appealing benefit. A logistics manager or a delivery executive can even wear their mobile wallet by storing it in a smartwatch, Fitbit, or smartphone. Bluetooth, Near field communication (NFC), Wi-fi, and similar technologies have made it easy for logistics companies to authorize transactions without having to swipe any credit or debit cards at all. With mobile wallets, you can complete a purchase with one click by simply waving the mobile device across a contactless reader that securely captures the payment information. The NFC technology is behind popular mobile wallets like Apple Pay, Amazon Pay, Samsung Pay, and Google Play. Some more examples of mobile wallets are closed wallets, open wallets, and semi-closed wallets. The closed wallets are used to make payments with limited funds and for a specific company. Amazon Pay is the best example of a closed wallet. PayPal is the type of open wallet used directly by a bank to use the funds in the mobile wallet for making payments for transactions. The semi-closed mobile wallets allow making payments for multiple users. But it can be done when there is an existing contract between the merchant and the mobile wallet company. However, users can withdraw the funds in cash. Mobile wallets are not limited to payments only. Logistics providers can use mobile wallets to ensure safe access to online checkout with the preferred app. ### Mobile Wallets For Contactless Payments There’s no denying that contactless [mobile payment](https://www.shiprocket.in/blog/buy-now-pay-later/) is the future of the logistics industry. Your customers will regard you for the convenience and security of mobile payments offered. Investing in this new technology is a wise step and essential to capture your customers’ attention and boost your business. ``` --- ## https://www.shiprocket.in/blog/what-is-vat/ --- title: What Is VAT For E-commerce Companies in India url: https://www.shiprocket.in/blog/what-is-vat/ description: Learn about what is VAT and how it is different from GST. The full information is available on what is VAT and GST for eCommerce businesses. last_updated: 2023-11-24 source: webpage --- # What Is VAT For E-commerce Companies in India If you’re the one who wants to add a digital channel for your brick-and-mortar store, there are a few things that you need to know before you can take the next step. Hopefully, you are aware of the various kinds of [taxes](https://www.shiprocket.in/encyclopedia/gst/) that apply to online sales. Make sure that you know all about the taxes you’re supposed to pay. One such type of tax structure for selling eCommerce goods in India is Value Added Tax or VAT. *[Image: What is VAT]* ## Now the Question Arises – What is VAT? A special tax or VAT is added at every stage when a person purchases a certain kind of product from a store. This tax falls under the category of indirect taxes in India because it is paid through indirect means by the taxpayer (manufacturer or seller of goods & services) to the Government. VAT levies on the multiple stages of production of goods and services and sale/purchase. In India, any person/manufacturer/seller who is earning more than Rs. 5.5 lakh annually by supplying goods and services is liable to pay the value-added tax or VAT. This tax is applied on both local as well as imported [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) goods and services. How is VAT Calculated? VAT is calculated based on two components. - Output VAT - Input VAT VAT = Output Tax – Input Tax ### Input VAT Input VAT is added to the purchases made by the retailer or manufacturer. The VAT registered users are to be paid every month to the state government for most business purchases. ### Output VAT This tax is charged to the customer for a sale deal made by the retailer or manufacturer registered under the VAT provision. The seller of goods and services has to register for VAT to make the sales for a prescribed limit. ## What is GST? The [Goods and Services Tax (GST)](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/) was implemented from 1st July 2017 and has replaced the Central and State indirect taxes such as VAT, excise duty, and service tax. ### How is GST Calculated? The GST rates for most eCommerce goods come in the category of 5%, 12%, and 18%. In contrast, most of the services fall in the category of 18% GST. There are currently Three Types of GST - Central GST (CGST) – It applies to sales within the state and is submitted to Central Government. - State GST (SGST) – It applies to sales within the state and is submitted to State Government. - Integrated GST (IGST) – It applies to sales outside the state and is submitted to Central Government. #### The formula for GST calculation GST Amount = Value of supply x GST%/100 Price Charged = Value of supply + GST Amount The formula of when GST is included in the value of supply: GST Amount = Value of supply – [Value of supply x {100/(100+GST%)}] ### Benefits of GST Implementation Over VAT Goods and Services Tax (GST) is a single, all-inclusive, and destination-based taxation concept in the entire country. GST has changed how tax is collected on eCommerce goods and services by eliminating the cascading effect of tax, simple tax filing procedures, and lesser compliance issues. ### Old Method of Tax Calculation (VAT) Suppose the handmade products are sold from Delhi to Mumbai at Rs. 1000. VAT on the sold products is 10% of Rs. 1000 = Rs. 100. So the cost of the product sold from Delhi to Mumbai with the VAT is = Rs. 1100. The Selling Price = Rs. 2100. CST applied to S.P. @10% = 210. Total Cost of the Product Sold Rs. 2100 + Rs. 210 = Rs. 2310. ### New Method of Tax Calculation (GST) Now we will see how GST impacts the [product pricing](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/): The price of the product sold from Madhya Pradesh to Maharashtra = Rs. 1000. CGST applies to the product price @ of 5% = Rs. 50. SGST applies to the product price @ 5% = Rs. 50. The cost of the product sold from Madhya Pradesh to Maharashtra with CGST and SGST = Rs. 1100. So, the Selling Price of the Product is 2100. IGST @10% on CGST + SGST = 1100/10% = Rs. 110. The total cost of the product sold is Rs. 2100 + Rs. 110 = Rs. 2200. So, GST tends to be more profitable for the retailers than the Value-Added Tax (VAT). Goods and Service Tax (GST) is more advantageous as your business investment grows. I hope now you understand what VAT is and the differences between VAT and GST. E-commerce business owners should follow the Inter-State and Intra-State GST guidelines for seamless business operations in India. Get more information on [how to file GST for your eCommerce business](https://www.shiprocket.in/blog/gst-for-ecommerce-businesses/). --- ## https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/ --- title: What is Website Traffic? Tips to Increase eCommerce Website Traffic - Shiprocket url: https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/ description: Many new brands are making their way to eCommerce and thus, it can get challenging to increase eCommerce website traffic. last_updated: 2023-11-24 source: webpage --- # 7 Actionable Tips to Increase eCommerce Website Traffic According to a report by Statista, online sales accounted for 14.1% of all retail sales worldwide in 2019. By 2023, this figure is expected to reach 22%. eCommerce is booming, India has started accepting [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) as a primary mode of purchase. Especially after the COVID-19 pandemic and nationwide lockdown, eCommerce has gathered new popularity in the country. Many new buyers from [tier 2 and tier 3 cities](https://www.shiprocket.in/blog/social-selling-in-tier-2-and-tier-3-cities/) are also making their way to eCommerce and purchasing from local websites or D2C brands. In such cases, it can get challenging to drive traffic with increasing competition. Attracting new visitors is always a challenge for eCommerce businesses. You need to continually innovate and come with new techniques and technologies to ensure that customers keep coming back to your website and new users also discover you. Most eCommerce sellers think they hit saturation after a while, but the trick is to look deeper and continuously adapt to trends. You need to work to drive traffic to your online store continually. To make this research more comfortable for you, we have compiled a list of seven actionable techniques that you can utilize for driving traffic to your [eCommerce website](https://www.shiprocket.in/blog/best-practices-for-ecommerce-website/). Let’s dive into understanding what these techniques are. ## What is Website Traffic? Website traffic accounts for the total number of users coming to your website. How do you engage with your website, read the content, purchase anything, or how many pages they browse also constitute website traffic metrics? It is essential to track your website traffic to understand how your website performs among your target audience. All the efforts you put into your website will be of no use if nobody is coming to your website and reading the content you put out. A few ways to measure your website traffic include tracking the number of users, new users, sessions, and the pages per session conducted by the user on your website. Let’s see how you can increase your website traffic. ## How to Drive Traffic to Your eCommerce Website? ### Write Blog Posts [Content](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) is one of the most successful ways of driving traffic to your website. Many users are at the top of the funnel. They are just looking for information about purchasing products and looking out for these blogs and other informational content to fuel their decision-making. In such cases, the blogs you write can come handy. Along with this, we can also help improve your website ranking as you can incorporate all relevant keywords and rank for non-brand keywords also. Try and utilize power words like numbers, actionable verbs, and timelines to improve your click-through rate performance. For example, writing a blog about ‘10 beauty hacks you needed to know in 2021’ will impact the traffic of more than ten beauty hacks for your skin. Adding the year, an actionable word like need can help you convince the buyers. You can choose topics relevant to your target audience. Several eCommerce businesses write blogs that are most suitable for their users. Common examples include Nykaa, Kama Ayurveda, Myntra, etc. These websites create content relating to their respective domains and keep updating it regularly to ensure that users come to the website even if they are not purchasing anything. ### SEO Optimize Your Website Next, optimize your product pages and homepage with the correct keywords. Your store must [rank on search engines](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) when your user searches for something relevant to what you sell. Therefore, it becomes essential to optimize your website for search engines. For optimizing your website for keywords that will eventually help you rank on search engines, it is necessary to conduct thorough keyword research and understand what your audience is looking for. If you’re not discoverable by your audience and search engines like Google, it is of no use to create and run an eCommerce website as you will not be found here, buyers. Use tools like Google Trends, SEMrush, or SEO Optimer to understand the trending keywords. Along with that, optimize other aspects of your website metadata like the SEO title, descriptions, slugs, headings, etc., concerning relevant keywords. Each of your [product pages](https://www.shiprocket.in/blog/product-page-optimization/) must be optimized for the search engines. ### Expand on Social Media – Facebook & Instagram Shop Having a social media presence is critical for any eCommerce website. Most of your customers are active on social media platforms like Facebook and Instagram. Hence, you need to engage with them on these channels to redirect them to your website and drive traffic. If they like the content you share on social media platforms and they engage with your page, there is more chance that they will come to your website and at least look at the products and make a purchase. You can also make the purchase journey easier for them by setting up a Facebook Instagram shop, adding product tags on your Instagram pictures so that they can directly purchase the product from your Instagram page. This will help you save time, and you will be able to drive more traffic and convert more users faster. Platforms like Twitter, Facebook, Instagram are also channels for customer service. Users generally write queries on [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) that brands connect with them quicker. Do not leave out an opportunity to clarify any question raised by your consumers so that you can build trust and drive more traffic to your website quickly. ### Deploy Email Marketing Email marketing is one of the most personalized ways of connecting with your buyers. Landing in your customer’s inbox ensures a much faster conversion rate. As an email inbox is something customers check regularly, they will most likely check it out quickly f you send across information on their address. You do not necessarily need to send them promotional updates always on their emails. You can send them random information, personalized updates like complimentary products, recent editions, and discounted offers exclusive. Along with this, you can also send them relevant information in the form of blogs, videos, social posts, etc. That will help them come back to your website and explore the content you share and the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) you offer. Apple sends out a regular newsletter to its customer where it speaks about the recent technology updates and information going on in the Apple headquarters. They do not always talk about their products, but it is still unique and engaging when they do it. ### Utilize Influencer Marketing Influencers are the new celebrities. Several influencers have made their mark in several domains, and customers look up to them for honest opinions and feedback. You can send across your products to call influencers and collaborate with them to review and share their opinion. This will help you tap into their audience and connect with their fan base. Usually, this results in instant traffic and can be extremely beneficial for your website. A great example of influencer marketing is that of Dyson. Dyson recently launched their hair straightener – Dyson Corale. Almost every fashion and lifestyle influencer on Instagram reviewed this product and shared their tips and tricks with it. Dyson regularly engages with this kind of influencer marketing to reach out to potential buyers. The essential technique for [influencer marketing](https://www.shiprocket.in/blog/nano-influencers/) is honesty. If you try to fake reviews by paying more money, your customers would know, and they would not easily trust your brand. Give the influencer a free hand to connect to the audience and promote your product in the best way they like. ### Search Engine Marketing Search engine marketing refers to paid ads that you can run on search engines like Google. The Google ads network is one of the most prominent ad networks in the digital marketing industry today. You can run ads in the form of images, videos, and text to reach your customers quicker. To understand how Google ads work, you can read the blog here. Search engine marketing can be extremely beneficial to target customers faster and drive traffic to your website in a short time. The more you spend, the more you can achieve. Make sure your ads are optimized for your target audience and contain all the relevant information so that you can rank higher on Google‘s search engine results. As compared to [SEO optimization](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/), search engine marketing provides faster results and a more refined audience targeting. ### Generate Follow Backlinks Generating follow backlinks is the most organic technique to create authentic traffic to your eCommerce websites. You can write guest posts on other websites or blogs to ensure that you can generate traffic on your website. Higher the domain authority, the more relevant it is for your eCommerce store. Along with this, you can also participate in referral programs so that other influential bloggers and influencers can add links to your [product pages](https://www.shiprocket.in/blog/product-page-optimization/) on their articles. This will help you generate follow backlinks faster, and you can engage more with the specific target audience. ## Conclusion Generating traffic to your eCommerce website is one of the essential steps to get started with selling on the internet. Apply these techniques to ensure that you can quickly start generating traffic and attract new customers to your eCommerce website. The internet pool is continuously growing, and eCommerce is ever-expanding in India. Now is the best time to join the eCommerce bandwagon and [start selling online](https://www.shiprocket.in/blog/products-sell-online-from-home/). --- ## https://www.shiprocket.in/blog/inside-sales-strategies/ --- title: 5 Effective Strategies To Accelerate Your Inside Sales url: https://www.shiprocket.in/blog/inside-sales-strategies/ description: Get an overview of inside sales strategies to accelerate your revenue and business growth. Read these tips to boost your inside sales. last_updated: 2023-11-02 source: webpage --- # 5 Effective Strategies To Accelerate Your Inside Sales It is necessary to identify the factors influencing the inside sales and [marketing techniques](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/). Inside sales representatives typically work from their office or home desk. On the other hand, outside sales reps, travel, and face-to-face deals with prospects at trade shows, conferences, and industry events. ## Key Responsibilities of Inside Sales Team - Answering customer questions and inquiries - Having superior product knowledge - Building relationships with potential customers - Ensuring leads with the goal of converting them to customers - Managing existing customers - Closing sales deals - Making reports on relevant sales data ## 5 Effective Inside Sales Strategy & Tips Inside sales representatives can use these strategies so that your inside sales run efficiently. Companies need to think differently, conduct research and training sessions, and get innovative technologies for managing a high-performance inside sales team. ### Use Social Media for Inside Sales Social media has become essential for sales and marketing. In today’s business scenario, sales happen via referrals from your followers on social media. It would be best if you have a strong presence on social media by following your competitors and seeing what they are doing and how they are engaging with prospects and customers. Most eCommerce brands now employ sales teams to connect and engage with customers on Twitter, Linkedin, and Facebook. If you respond to customers’ feedback and queries, you have an opportunity to turn leads into customers. The inside sales cycle is also about building trust among prospects, which happens over time via social media. [Social selling](https://www.shiprocket.in/blog/5-killer-ways-to-sell-on-social-media/) allows you to find leads and develop an ongoing relationship with your options. Today’s social media improves your customer conversion rates that is important for every company or every salesperson. So ignoring this channel for inside sales is not at all good in today’s fast-paced online marketplace. A company’s inside sales team should have a social media policy and do’s and don’ts to promote their brand or company. ### Research More About Your Customer Needs Today organizations face intense competition. They need to have an aggressive sales and promotion policy to rise above the competition for their products and services. It’s also important to value your customers. Sellers must have a clear understanding of the customer’s needs. This is the crucial first step of aligning sales according to target customer segments. A survey revealed that only 40% of sales reps have a strong understanding of their [customer segmentation](https://www.shiprocket.in/blog/ecommerce-customer-success-strategy/). By knowing about your customers’ needs in advance, inside sales professionals can map their capabilities to customer needs. Ultimately, companies can improve their inside sales by having relevant and relatable information about their customer; otherwise, they risk losing the customer. ### Adopt Remote Sales Model to Drive Revenue After the 2020’s pandemic and lockdown, the remote work is here to stay. According to [Hubspot’s](https://f.hubspotusercontent00.net/hubfs/53/2021SalesEnablement.pdf) data, 64% of inside sales leaders have turned their direct sales teams to remote selling in 2020 and have exceeded their revenue targets. As a leader, you need to be a role model for your remote team. Remember, when you expect your team to adapt to a remote inside selling model fully, you have to demonstrate to your team what you believe in. You have to influence your team significantly and their mindset to show these new selling practices. With this new method of working remotely, your employees will be less resistant to change and more willing to get into the process of inbound and remote selling. But without the proper guidance, sales reps might start things lightly. For a sales manager, you should support your remote team and the way they should be using the inbound selling practices. Ensure your remote team has the tools like robust CRM and HubSpot sales automation tools to support remote selling and inbound practices. By adopting this new remote sales model, your team will be more encouraged to work in your organization. ### Embrace New Sales Technologies & Tools The tools like Hubspot CRMs provide access to many sales and automation tools, many of which allow sales reps to take advantage of marketing and sell to target audiences on various platforms. For example, CRM is an essential tool for the inside sales team. CRM software gives you an overview of your sales actives and will provide you with the information you need to stay on top of the competition. According to data, 70 percent of inside sales reps use CRM tools to impact their ability to grow sales revenues significantly. Plus, software like [HubSpot Sales Hub](https://www.hubspot.com/products/sales?hubs_post=blog.hubspot.com/sales/must-have-inside-sales-technologies&hubs_post-cta=HubSpot%20Sales%20Hub) eliminates the need to manage various sales cycle tasks and simplifies complex tasks such as lead generation, email marketing, meeting, and proposal creation. These inside sales tools work in real-time and help track the prospects who visit your site, your most engaged visitors, email notifications, and set up email marketing campaigns to engage customers. These tools can make this process seamless for your sales and marketing team. For example, you can use the appointment and scheduling tool to make appointments that work with your prospects’ schedules. The call tracking software offers a call recording feature that directly records calls from browsers, log calls automatically, and create email notifications to share with team members. Additionally, the virtual meeting tools like Zoom make sharing product demos, marketing, educational content, and webinars easier. [Sales reporting software](https://www.hubspot.com/sales-reporting-with-hubspot-software?hubs_post=blog.hubspot.com/sales/must-have-inside-sales-technologies&hubs_post-cta=Sales%20reporting%20software) helps inside sales reps to track a variety of information and data points. These tools ensure that your team achieves maximum productivity and runs efficiently to meet targets and increase revenue. ### Conduct Effective Training Program The training is the most important step of the process. This is what the success of your inside sales team depends on. You may have probably picked the best candidates for the sales job, but if they don’t know the company’s sales process properly, your new sales rep won’t be able to show their full potential. Adequate training and onboarding are excellent ways to help your sales team know about your work environment, culture, and procedures. Even if you’ve experienced inside sales reps, it’s crucial to help your sales team grow and acquire new skills. Continuous training is a must if you want your team to stay ahead of the curve. You can create an information and resource library like [blog posts](https://www.shiprocket.in/blog/ecommerce-blogging/), reports, e-books, and other resources about the inside sales techniques. Store them in one place so that your sales reps can easily find and access them. The training is also the right way to organize training for your team. You can also think about implementing e-learning platforms for the training program. That way, all your sales team will be able to train and educate themselves in their own time. Also, conduct regular feedback sessions for your sales reps to know how well they’re performing. Discuss their mistakes and failed attempts, and transform their mistakes into valuable sales lessons. ## Takeaways If you want your inside sales team to grow constantly, start using software and technologies that automate your work and help you understand the prospect’s behavior. And when you have the [right set of tools](https://www.shiprocket.in/blog/best-ecommerce-tools-for-your-business/) and data with you, you can sell smarter and keep your customers happy. --- ## https://www.shiprocket.in/blog/how-you-can-reattempt-delivery-with-shiprocket/ --- title: A Sneak Peek At How You Can Reattempt Delivery With Shiprocket url: https://www.shiprocket.in/blog/how-you-can-reattempt-delivery-with-shiprocket/ description: A successful and timely order delivery might be the last step in order fulfillment, but the entire customer experience depends on it. While timely delivery can make your customers purchase from you again, a late order delivery can create a bad reputation among your customers. last_updated: 2023-11-02 source: webpage --- # A Sneak Peek At How You Can Reattempt Delivery With Shiprocket A successful and timely order delivery might be the last step in [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), but the entire customer experience depends on it. While timely delivery can make your customers purchase from you again, a late order delivery can create a bad reputation among your customers. *[Image: Reattempt delivery]* There can be many reasons why an order is processed for NDR. One such common reason is a wrong delivery address or information entered while scheduling a delivery. The courier agent tries to deliver an order, however, with the wrong delivery address/information, he is unable to contact the buyer, and thus, the order goes undelivered. We get a lot of queries regarding whether the sellers can reattempt delivery if the order is processed for NDR. We are proud to say that with [Shiprocket](https://www.shiprocket.in/), you can reattempt delivery up to three times. And not just this, but you can also edit the buyer’s mobile number and alternative number along with his address (house number) while reattempting a delivery. Listen to how a Shiprocket representative helped solve buyers’ queries related to delivery reattempt. ## **Audio Transcript** **SR Representative**: Hi, welcome to Shiprocket. This is Surya. How can I help you? **Seller**: Hi. I am Palak from Live With Ayurveda. My product was picked up on November 12 and was supposed to be delivered yesterday, but customer ka House no. galat tha toh order deliver nahi ho paya. **SR Representative**: Ma’am would like to inform you can update the buyer’s address and reattempt delivery through the Shiprocket panel up to 3 times. I would also like to tell you that you can only edit the house no. and other minor details like an alternate contact number. You can’t update the pin code, city, and state of the buyer. **Seller**: Okay, main Dashboard me kaha se mai reattempt kar sakti hu? **SR Representative**: From the left panel on the dashboard, you can click on [Shipments](https://www.shiprocket.in/shipment-tracking/) and go to Process NDR. Under the Action Required tab, you can opt for reattempt delivery. When you click on the reattempt delivery, a dialog box will open where you can update the re-attempt date, buyer’s house no., phone number, and alternate contact number. **Seller**: This is great! Mujhe laga mera order RTO hi ho jayega, phir se address update karke order ship karna padega. **SR Representative**: Ma’am, Shiprocket is all about giving our sellers the best shipping experience, and we always intend to keep shipping a smooth and hassle-free process for all our customers. Additionally, ma’am, if you can spare a few minutes, I would like to introduce our new product Shiprocket Engage that can help you reduce RTO losses. **Seller**: Yes, yes, yes, I think RTOs are crucial for any business. Sure, tell me how it can be beneficial for my business. **SR Representative**: Shiprocket Engage offers a seamless and enhanced post-purchase experience to your customers over WhatsApp. With its help, you can automate buyer communication via a WhatsApp business account and reduce [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) losses and increase profits. **Seller**: This seems quite interesting. I will surely check it out. **SR Representative**: Is there anything else I can help you with, ma’am? **Seller**: No, as such. All my doubts are cleared. Thank you so much. **SR Representative**: You’re welcome ma’am. We are always there to help you. Have a good day ahead. ## **Conclusion** We take extreme pride to say that we are a customer-centric organization, and we work harder to provide all our sellers with a smooth [shipping experience](https://www.shiprocket.in/blog/improve-shipping-experience/). We are always working towards adding more customer-friendly features and making shipping hassle-free for you, and adding more value to your business. Stay tuned for more. To raise any query with us or to know more about us, you can write to us at [email protected]. We are happy to assist you with all your queries. --- ## https://www.shiprocket.in/blog/how-to-avoid-late-deliveries/ --- title: How To Avoid Late Deliveries For Your eCommerce Business url: https://www.shiprocket.in/blog/how-to-avoid-late-deliveries/ description: The critical issue when it comes to deliveries is how to avoid delivery delays. Since the advent of e-commerce, the ease of doing business has improved dramatically. As an entrepreneur, you don’t have to own or rent a physical store to do business. last_updated: 2023-10-11 source: webpage --- # How To Avoid Late Deliveries For Your eCommerce Business The critical issue when it comes to deliveries is how to avoid delivery delays. Since the advent of [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), the ease of doing business has improved dramatically. As an entrepreneur, you don’t have to own or rent a physical store to do business. *[Image: Avoid Late Deliveries]* Your e-commerce website acts as your online store. In addition, consumers no longer have to go to physical stores to buy their products according to their tastes. They can do it from the comfort of their homes and receive the product at their homes. There are challenges in starting an e-commerce business. One of the challenges is that business owners need to be ready to provide delivery services to their customers. However, the main drawback is the delivery date. Can your online business handle the demanding delivery times your customers want? Avoiding late delivery can make a big difference in achieving [customer satisfaction](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) and ultimately improving business growth. ## What Causes Delivery Delays? *[Image: Avoid Late Deliveries]* To understand how to avoid delivery delays, you need to identify the causes of these delays. It is often difficult for some companies to deliver products to their customers quickly. Some of the reasons for late delivery may be due to customer mistakes. However, in most cases, eCommerce retailers are often blamed for late deliveries. Some of the common causes of delivery delays are: - **Document Errors:** These include misspelled addresses, mis-filled order forms, and inadequate information. This error can come from a customer or the retailer. The merchant may not properly document the order, especially if he is processing a large number of tasks simultaneously. If the information provided to the [courier company](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) is inadequate, the package is less likely to reach the consumer. - **System Errors:** The e-commerce business runs 24 hours a day, 7 days a week. However, if your business relies on a bad hosting company, your website may experience technical issues. If the system crashes frequently, it will not be able to respond to requests. This will lead to delayed delivery. - **Logistics Issues:** Logistics issues can be a nightmare for small businesses. One of the reasons at the top of the list for late delivery is logistics. The high demand for products and the inability to handle large numbers of orders can be the final nail in the coffin. In these situations, the online business must outsource its delivery service. - **Bad weather:** Mother Nature can make it difficult to deliver products to customers quickly. Bad weather, such as heavy snow, hailstorms, and foggy conditions can affect delivery times and cause delays. It certainly goes beyond the delivery company, but it’s no excuse for late delivery. ## Impact of Delivery Delays on Business There are many causes of delivery delays, not limited to the above reasons. Delayed delivery can have a negative impact on your e-commerce business. Companies that do not act to mitigate delivery problems often experience a decline in sales. Most customers understand the situation and are easy to handle. They know that human error can cause delivery problems. However, one or more delivery delays can lead to a loss of trust in your business. Delay in deliveries puts the reputation of the eCommerce businesses at stake. Therefore, it is imperative to address delayed issues immediately. Delivery time is directly related to [customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/). Customers who receive their orders after the stipulated time on their first order are unlikely to re-order from the same company. Delayed delivery also affects loyal customers. It will probably take a long time for them to re-order. You can imagine how this could have a significant impact on your reputation and your revenue. This explains why some e-commerce businesses are so successful while others are lagging. If you can’t manage timely delivery, we recommend hiring a fulfillment company service. ## Avoid Delays in Delivery *[Image: Avoid Late Deliveries]* [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) can use various strategies to avoid delays in delivery. These include: ### Set a Minimum/Maximum Delivery Time You can set the shortest delivery time to respond to your order quickly. Delivery times must be realistic in the sense that they are not exposed to pressure. On the other hand, delivery times should not discourage customers. When customers place an order, they hope that they will receive their products on time. ### Update Inventory It’s very frustrating when a customer orders a product that isn’t in stock. Often it is clear that some of their products are more popular than others. For this reason, inventory must be updated regularly to replace products that have already been delivered. ### Prepare the Warehouse As your eCommerce business grows, more and more orders will come on your website. Always have a [warehouse](https://fulfillment.shiprocket.in/ecommerce-warehouse-and-logistics/) ready so that you can easily ship your products to their destinations. Organize the most popular products first, then the least popular products. ### Get Automated Logistics Software Automation significantly contributes to shortening delivery times. Purchasing automated logistics software can be expensive, but it helps avoid delays in delivery. Automated software determines which products to ship based on order time. ### Get Ready for the Holidays Businesses regularly experience increased orders and sales during the holidays. Unfortunately, most courier companies do not work on holidays. Therefore, you will need to make another arrangement to deliver the orders in time on such occasions. Be sure to send your order before the holiday begins to avoid delivery delays. ### Hire a Fulfillment Service Hiring a [fulfillment business service](https://fulfillment.shiprocket.in/) is the most viable way to avoid delivery delays. Fulfillment services is a third-party company that handles the storage, packaging, and delivery of orders on behalf of the e-commerce business. There are many benefits to hiring a fulfillment service. Reduce operational costs, improve business focus, improve scalability, and avoid delivery delays in particular. You don’t have to buy automation software or worry about delivering goods on holidays with the fulfillment service. ## Final Thoughts The best way to avoid delays in delivery is by hiring a fulfillment service for your eCommerce business. Shiprocket Fulfillment is one such service that can help you streamline your shipping operations as it offers fulfillment and logistics services. With Shiprocket Fulfillment, you will never have to worry about deliveries as all your deliveries will be taken care of and will be fulfilled within the stipulated time. You will focus on bringing in orders while we focus on [packing](https://packaging.shiprocket.in/) and delivering your orders. --- ## https://www.shiprocket.in/blog/benefits-of-angel-investors/ --- title: 5 Benefits of Seeking Funding From an Angel Investor - Shiprocket url: https://www.shiprocket.in/blog/benefits-of-angel-investors/ description: The benefits of angel investors are listed here in this blog. Startups should know about angel investors to improve their funding. last_updated: 2023-11-24 source: webpage --- # 5 Benefits of Seeking Funding From an Angel Investor Angel investing is right for you if you want to [start a new business](https://www.shiprocket.in/blog/low-investment-business-ideas/). The reason for this is that most startups just don’t have enough money to invest in their business. They should need someone who has enough capital to spend on a new venture. The more money an angel investor gives to your business, they will expect a bigger return on investment (ROI). The reason is that these kinds of firms are investing more money and will want to have a larger percentage of profits. ## What are the Advantages of Receiving Funding from Angel Investors? ### Provide Additional Funding Startups often need access to additional funds in a timely manner. With an angel investor, startups can gain access to a significant amount of money, when they need it the most. Having an angel investor for additional financing is also a good way to find further angel investors to invest in your [business](https://www.shiprocket.in/blog/how-to-start-a-business/). And if your business is growing rapidly you can easily find more angel investors for adding credibility to your business funding. As mentioned above, an angel investor doesn’t just infuse money into a company, but also adds value to the business. Most angel investors have good experience in the industry and can also provide you contacts, and support growth. ### Adds Credibility to Your Business Angel investors are the best in their fields, they use this advantage for the development of multiple startup businesses. Startups can take this opportunity to work with people who are well-known in a particular industry. The angel investors act as a catalyst that significantly facilitates the [startup’s growth](https://www.shiprocket.in/blog/shiprocket-rocketfuel-startup-program/). Finding angel investors is not a difficult task. Simply convincing them to invest in your startup is worth funding. There are several investors that regularly explore startups that could be worth investing in. Once they fund your startup, angel investors are fully committed to helping your brand grow. ### Make Business Agreements Flexible Venture Capitalists may insist on formal investment criteria while angel investors don’t follow traditional terms when it comes to agreements. They are not strict and open to negotiating the terms of the agreement, hence are generally more flexible and open to suggestions. There are situations where angel investors invest their money in startups without any strict terms. This happens because they can see their investment benefiting a brand and a local community by creating new growth opportunities and stimulating local economic growth. It’s beneficial for startups to keep a close connection with angel investors in all stages, and sometimes even if they are no longer part of their board. ### No Monthly Charges, Interest Rate, or Fees This is another main benefit of getting funds from angel investors is that you don’t need to pay any monthly charges, interest rates, or fees for your investment. Unlike venture capitalists, angel investors receive the share of ROI which is equivalent to their initial investment. This happens only after the business begins generating profit. Additionally, they can make a contribution to your business at any stage. Thanks to the flexibility in agreements that allow you to get the best possible deal. ### Helps Elevate Your Brand Aside from the funding, angel investors help you elevate your brand with a degree of reliability. They can play a very big role in [building your brand value](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/). They will definitely help you gain access to new connections in the industry. Additionally, when an angel investor invests in your startup, that’s usually a good reason to promote your brand partnership through a press release or email. They can have a positive impact on your business growth while also helping in expanding your reach and brand value. There are a lot of scenarios in which angel investors turn out to be more than an investor. ### Final Words Successful startups should start searching for angel investors for developing new ventures together. When an angel investor becomes involved in your business, it becomes hands-on in helping to generate leads, adding brand value, and doing profitable work. Once you have a [profitable business](https://www.shiprocket.in/blog/profitable-small-business-ideas/), you should be able to find more angel investing to have a chance for high growth and success. --- ## https://www.shiprocket.in/blog/best-practices-for-data-validation-in-ecommerce/ --- title: Data Validation in eCommerce: Tips and Best Practices - Shiprocket url: https://www.shiprocket.in/blog/best-practices-for-data-validation-in-ecommerce/ description: Top 5 best practices for data validation in eCommerce. Follow these data validation guidelines to grow your business. last_updated: 2023-11-23 source: webpage --- # Tips and Best Practices For Data Validation in eCommerce Today many businesses prioritize [building an online presence](https://www.shiprocket.in/blog/start-ecommerce-business/) than opening a brick-and-mortar retail store. It is estimated that by 2040, 95% of all purchases will be made online through online stores. Everything is available online. One would assume that all e-commerce businesses are profitable. But the reality is, even brands like Amazon, Myntra claim to be facing losses in the market. Thus, e-commerce companies must find new ways to reduce costs and increase revenue. So what is the solution? Yes, it is data validation. ## What is Data Validation in eCommerce? Businesses gather their data from many different sources. For example, customers’ data when they enter details in the online forms, invoice data, billing data, information entered by customer service representatives, etc. This data is entered manually or online and subjects to human error. Most businesses lose [approx. $3.1 trillion of data](https://towardsdatascience.com/the-cost-of-poor-data-quality-cd308722951f) each year because of poor management and validation. Data validation is the process of comparing and analyzing the information available in reliable databases. When a customer enters his first name, last name, street address, this may be compared to the address saved in his voter records. If the address does not match with the saved information, the entry may be marked as flagged. If information is incomplete, the rest of the information can be taken from the user the voter records to complete the entry. This way, data validation helps ensure that customer records are accurate and complete. ## The Impact of Data Validation on Your eCommerce Business ### Improved Last-Mile Delivery For success, businesses must find a way to reduce their costs without compromising service quality. Costs for last-mile delivery, picking up returns that cannot reach the customer because of the wrong address can be minimized by validating data. Using data validation software, you can ensure that the addresses entered for [last-mile delivery](https://www.shiprocket.in/blog/last-mile-delivery-ecommerce-logistics/) are correct, complete, and deliverable. Let’s take an example, a customer may have forgotten to enter the street number or floor number. Such details can be added to the address when validating the customer’s address data. Without data validation, the shipping firm may have issues in reaching the customer’s place. ### Fraud Prevention Data validation also helps in fraud prevention. According to a report, by 2023, [online payment fraud will increase by 14%](https://www.juniperresearch.com/press/retailers-to-lose-130-bn-globally-in-card-fraud) and the expected losses could be as high as $130 billion for retailers. This can be easily managed by verifying customer identities through data validation. This process involves knowing the customer’s identity by verifying names, phone numbers, emails, addresses, etc. Identity verification helps keep fraudsters away. Businesses that comply with KYC and AML regulations can lower the risk of having to pay fines and penalties. ### Improved Marketing ROI Along with online fraud prevention, businesses should also work on increasing their marketing return on investment. Data validation plays an important role in improving marketing ROI. Take an example of email marketing that is considered a budget-friendly way to promote your brand. But, sending emails to the wrong addresses can be a waste of time and resources and your customers don’t get the company’s message. Likewise, calling your customers is also one of the most common ways for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) to improve their reach. But having the wrong numbers in your database can waste your effort and time. With data validation, companies can ensure that the contact details, email addresses they have are correct and thus prevent this type of wastage. ### Audience Segmentation Data validation also helps segment the right audience. Segmenting email campaigns to the right audience is the key to success for marketers. When sending your emailers, you could send an email for a product or service to customers in a particular location. It makes the emails relevant to your customers and increases the chances of increasing your revenue. Having duplicate customer records is responsible for an inflated database and gives a fragmented view of the customer. The perfect example of this is when a customer sign-in to a website with different names and the same email address and creates two records for the retailers. So when a retailer has duplicate records, they send email alerts to the customers to correct details on the website. Such kinds of emails can be frustrating. By data validation, it’s easy to de-duplicate the records and avoid such situations. ### Personalized Customer Service Data validation also improves the way you personalize the customer’s experience. Approximately 52% of buyers in the eCommerce industry say they’re likely to switch to other brands if they don’t receive [personalized customer service](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/). Businesses that want to retain their customers need to misspell the customer’s name. With data validation, you can know the correct way to address the customer and get reliable data to make inferences about the types of products a customer may need. You can send targeted advertisements to customers living in different cities with accurate data. ## Final Words Data validation can give [e-commerce companies](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) an edge over the competition. So if you are starting a company or have an established one, data validation is critical to maintaining a reliable customer database. In addition, the process of data validation must be regularly verified to prevent data decay and maintain quality standards. Several data validation and analytics tools can help businesses with the process. --- ## https://www.shiprocket.in/blog/how-to-decide-best-product-packaging-material/ --- title: Different Types of Packaging Materials For Your Business - Shiprocket url: https://www.shiprocket.in/blog/how-to-decide-best-product-packaging-material/ description: Choosing the right product packaging materials for shipping products is important and should be made after research and consideration. last_updated: 2023-11-24 source: webpage --- # How to Decide What Packaging Materials to Use for Your Products? Choosing the right packaging material for your products is as important as selecting the right products for your online store. The right [product packaging](https://packaging.shiprocket.in/) material will not only give your customers a delightful unboxing experience but will also bring you new customers while retaining the existing customers. *[Image: product packaging]* When shipping your products, there comes a time when you will have to choose the best packaging solution and material for your products. The best packaging material for your products will be based on factors such as how well it travels, how well it offers protection, and if it looks aesthetically pleasing or not. But it isn’t easy to choose the right packaging material that fits your checklist especially when there are so many kinds of packaging material available; from [polybags](https://packaging.shiprocket.in/packaging-products/plain-courier-bag-15) to wooden crates and more. We are here to make that easy for you by helping you understand the different factors to keep in mind when choosing a packaging material for your products. Let’s start. ## Factors to Consider when Choosing a Packaging Material *[Image: product packaging]* There are certain factors that one should keep in mind when choosing a packaging material. It is crucial that you choose the right material to ensure that it fits your budget, keeps your products safe during transportation, and is easy on the eyes. ### Mode of Transportation How the order is being transported is one of the most important factors to consider when choosing a packaging material. Based on the mode of transportation, it is estimated how the products will be secured. For instance, for packages that are being shipped via air, the products will be secured taking into consideration the atmospheric changes and turbulence. For packages being shipped via ground transport, the packages will need to be packed in a way that they can handle the rough road and manual handling of the packages. ### Moisture Packages are subject to exposure to moisture when being transported, stored, or when being delivered. The moisture can be either be due to products being shipped via sea or being stored in warehouses that are in a humid environment or simply coming in contact with rain when being transported on foot or otherwise. In such cases, [corrugated cardboard packing material](https://packaging.shiprocket.in/packaging-products/courrugated-box) will not stand up to moisture and is bound to get damaged, and the same is the case for paper-based packaging material. Rains or moisture will dampen the package and weaken its ability to secure the products inside. ### Characteristics of the Products The characteristics of the products will heavily influence the use of the packaging materials. Characteristics such as weight, shape of the product, and size of the product are deemed as important factors when considering the packaging material. The detailed information about the product, including but not limited to, the nature of the product will help in determining the right material of the packaging material to ensure that the product reaches the consumers safely. ### Size of the Products The size of the products will also help in choosing the right packaging material. The size of the product is crucial as not only it will ensure that the product reaches the consumer safely but will also ensure that costs born by your business are well within your budget. If a large crate or box is used for small items, there is a chance that it will be an added cost to the business. And using an extra-large box will create room inside the container that will allow the products to move during shipments, thus damaging the merchandise. ### Temperature The packaging material being used for the [shipments](https://www.shiprocket.in/shipment-tracking/) and delivery of the products will be heavily dependent on the ability of the material to safeguard the products and keep them at an optimal temperature according to the nature of the product. This is especially important if the products being transported are perishable in nature. One should keep in mind the variations in the environment that the products might experience when researching for packaging options. ### Budget Budgeting is important not just for the business aspects, but also when choosing a packaging material for your products. However, it certainly does not mean that you choose the cheapest option available. One should not just make a decision based on the upfront costs of the packaging solutions. Choosing a cheaper packaging option might drive up your costs in the long run as opting for an ineffective packaging solution can lead to damages to the product, thus bringing down your overall sales. ### Strength of the Material The right strength of the material being used for the packaging of your products will give your products the right amount of safety as and when required. Transposing a fragile product will require more strength and durability when it comes to packaging material. For fragile products, you will also need to consider the transportation and handling aspect of the [shipping](https://www.shiprocket.in/) as that is when most of the products can get damaged. To avoid damages to the product, always go for high-quality materials. ### Business Audience For most businesses, the packaging material is decided based on the audience they are catering to. Knowing your audience will highly help you in the decision-making process about packaging materials. For businesses that take pride in being environmentally conscious, it is best to use recyclable materials. For businesses that sell small fragile items, recyclable packaging will not make sense as it would drive up the overall costs. ## Types of Packaging Materials In the eCommerce industry, depending on the nature of your business, there are many different types of packaging materials available. The question is not just how to choose the right material but also what is the best material to use for [your business](https://www.shiprocket.in/blog/set-up-your-business-from-home/). Let’s take a look at some of the material packaging options available for use. ### Wooden Boxes One of the safest and secure packaging materials that are available. Often used for heavy items and storing items for long periods. However, it is heavy and not a flexible material and therefore can’t be used for small items. ### Corrugated Boards Corrugated boards are one of the most widely used packaging materials as it is low in cost, and offers good protection to the products being shipped. The material is lightweight and customizable according to the needs of the business. ### Plywood crates When compared to corrugated boards, plywood crates offer much more superior protection. This material offers breathing space to the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) thus minimizing the exposure to moisture. They are lightweight and pocket-friendly too. ### Steel-Based Packaging It is one of the most flexible packaging solutions as it can be used anywhere and in any environment. It is often used as a returnable packaging option, for example, collapsible racks. They are strong, and long-lasting, thus offering protection against impacts during transportation, rough handling, and more. ### Plastics This material is extremely versatile and is used everywhere as it is low in cost and offers ease of transportation. They are lightweight, sturdy, and easy to clean. It is commonly used in retail and transportation units. ## Final Thoughts Opting for the right packaging material for transporting your products is an important decision and should be made after due research and consideration. Wrong materials can be hazardous for products and your reputation as an [eCommerce seller](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). The right packaging material will ensure the safety of your product, minimize the risk of damage, keep it safe from moisture, and will fit well within your budget. Choosing a professional-looking packaging material will keep your consumers happy as they will receive the orders without damages. The packaging material will build the reputation of your company for you. --- ## https://www.shiprocket.in/blog/popular-subscription-business-models/ --- title: Popular Subscription Business Models For eCommerce - Shiprocket url: https://www.shiprocket.in/blog/popular-subscription-business-models/ description: Read here about the 3 popular subscription business models for your eCommerce business. Follow these subscription business models. last_updated: 2023-11-02 source: webpage --- # Popular Subscription Business Models For eCommerce & How They Work The subscription business model isn’t new. When a [business](https://www.shiprocket.in/blog/how-to-start-a-business/) charges a recurring fee for its products or services, it is referred to as a subscription model. The subscription business model is in our everyday lives, from Amazon subscriptions to your ‘Book of the Month.’ So what makes the subscription business model so popular among customers and businesses? The recurring charges can be on an annual or monthly basis. The answer is so simple, for customers, it provides offers, and for companies, it provides convenience. ## Why Are Subscription Business Models So Popular? ### Customer Loyalty Subscription business models are opted by customers for the convenience they offer. They can be scaled well as the customer grows. Plus, it gives the option to personalize a product or service. This kind of convenience and flexibility helps develop [customer trust and loyalty](https://www.shiprocket.in/blog/customer-loyalty-program/). ### More Profits The subscription business model creates more sales and profits for businesses. The increased profits can ensure the increased viability of your business in times of pandemic-induced lockdown and financial troubles. Moreover, it also keeps your business operations running smoothly in tough times. ### Easy Forecasting The subscription business model helps you to forecast future revenue and investments accurately. It can be helpful for any business that has a high demand for its products or services; the subscription model can help streamline [demand forecasting](https://www.shiprocket.in/blog/demand-forecasting/). ### Lower Spends Your product or service subscribers get to buy from you regularly automatically. So businesses don’t have to invest extra money to target more customers. Some long-term subscribers are committed to paying you periodically and are less likely to back out. ### Better Opportunities Your business can have better expansion opportunities with a subscription-based business model. This allows you to get more customers at no extra cost. You can also invest more in up-selling and cross-selling with no additional fees. ## Types of Subscription Business Models ### Categorization/Curation Based Model The categorization-based subscription model is so popular because it allows your subscribers to regularly receive a unique selection of items according to their needs and preferences. It not only satisfies your customers but also increases the chances of [personalization](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/). Your subscribers feel more valued and connected with your brand after receiving a list of well-curated items. This model also gives a chance to discover new products that your customers have not tried before. They can test out these new items without spending a single penny. Additionally, the curation subscription model benefits increased return on investment through recent customer acquisition and lower spending on advertising for businesses. ### Automated Replenishment Model The replenishment subscription model automates the purchase of items that need to be delivered regularly. This type of service is often referred to as a ‘Subscribe and Save,’ becoming increasingly popular among businesses dealing in commodities like eCommerce and fashion industries. The replenishment subscriptions offer the best convenience to the consumers by giving them their desired goods delivered directly to their doorstep. And your customers can subscribe to this service in just a few clicks. It saves time and money on their expenditure. This is why adding a subscription service to your [eCommerce store](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) is essential to add a competitive advantage to your brand. It helps get new customers and sign up for regular deliveries of your products at regular intervals. ### Access-Focused Model The access-focused subscription business model allows subscribers to get attractive discounts and early access to new products. As the name suggests, the access subscription model provides new products and services of all verticals and brands. It’s all about the benefits that come with a subscription service. When your customers feel special and valued, they’ll engage more with your brand. And will keep coming back to your website. They are also likely to recommend your subscription services to other brands that save the cost of acquisition. ### The Bottom Line Whether it’s subscribing for a replenishment model or to the access model or curation model, getting a [fast delivery](https://www.shiprocket.in/blog/same-day-shipping/) of your products is assured when you choose a subscription service. There are three types of subscription business models for ecommerce businesses; you can choose a model based on your business niche and customer preferences. We hope you’re ready to get a new subscription service after seeing each model in action for your eCommerce business. --- ## https://www.shiprocket.in/blog/advantages-of-ecommerce/ --- title: Advantages of eCommerce: Why Should You Switch to Online Selling url: https://www.shiprocket.in/blog/advantages-of-ecommerce/ description: Given the advantages of eCommerce like increased market demographics, it is profitable to switch to online selling. last_updated: 2023-10-09 source: webpage --- # Advantages of eCommerce: Why Should You Switch to Online Selling The pandemic has shifted the online eCommerce industry in acceleration at an unprecedented rate. [Online selling](https://www.shiprocket.in/blog/online-selling-process/) was already a trend on which people were cashing heavily; pandemic has nudged it in the direction of scalability. While players like Amazon and Alibaba dominate the eCommerce segment, more and more new players have emerged in the pandemic. Existing eCommerce players have also shifted to digital platforms in order to serve their customers. There has been a visible and significant shift in the importance of eCommerce during the pandemic. *[Image: Importance of eCommerce]* The outbreak of Covid-19 has drastically changed the whole ecosystem of eCommerce and it is now a common norm to get things delivered; from food to groceries everything at the doorstep. The pandemic has changed consumer behavior and everyone now prefers shopping online and avoiding contact as much as possible. The eCommerce industry has seen a 40% rise since the outbreak was first reported and it is estimated that it will only grow from here. An eCommerce store will offer the customer many benefits that would result in them visiting your store at a later stage too. If you are planning to open your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) or thinking of shifting your offline store to an online platform, there is no good time as now. But you may ask why now. Let’s understand the value your eCommerce store will offer to your customers. This will help you make an informed decision. *[Image: Importance of eCommerce]* ## Offering Convenience Through Your eCommerce Store Nothing speaks more convenience than shopping for your wishlist right from the comfort of your home, and this is what the masses are looking for today. The meaning of the term “convenience” has undergone a massive change in recent times. Earlier, convenience meant going to the nearby store and [shopping](https://www.shiprocket.in/blog/social-shopping-trends-2022/) for the things you need. Today, no one wants to spend time and energy driving to their store when they can get the same things delivered to their homes, and at discounted prices. Having an online store offers convenience in the rawest form to the customers. All your products are easily available to the customers right from your website and they can compare the prices and buy items from their comfort. The online store is open 24/7, which lets the customers buy the items they desire any time of the hour. With social distancing so prevalent, traditional ways of shopping are a tedious task and now not a preferred mode of shopping. But with online stores, shopping has never been easier. ## Expanding Your Market Demographics Any [business](https://www.shiprocket.in/blog/how-to-start-a-business/) that operates out of a brick-and-mortar-based shop has already limited its market potential and can only cater to a limited audience. For stores that don’t sell anything unique or any specialized products, chances are they will lose out on recurring customers. An online store will ensure that you have a maximized market reach with minimal efforts so when a person searches for the product you sell, your website is automatically shown to them. With an online store, you can sell all around the world without having to limit yourself to a specific geographical location. Using a digital platform to take your business online will ensure that you reach your potential market and reach out to just a handful of people but to millions of customers out there. With Covid-19 and social distancing here to stay, it is crucial that you take your business online and maximize your reach. ## Get Insights on Consumer Behaviour One of the major benefits of an eCommerce business is that you can track everything and anything about the visitors coming to your website. Customers coming to a website provide too much valuable information that can help you provide a better shopping experience to your customers. If you know how your [customers](https://www.shiprocket.in/customers/) interact with the website, you can use that information to create new strategies and new business opportunities. Some of the things you should focus on when understanding consumer behavior is customer segmentation, how they interact with the site, how they reached the website, what they are visiting and purchasing, and on which divide they are accessing the website. If you can identify and understand the motives of the consumers, you can optimize your eCommerce platform to suit their needs and requirements. With pandemics altering consumer behavior, it is important to be on top of things and the best way is to understand the customer’s preferences. ## Lowering Expenses Through eCommerce A brick and mortar store results in a lot of overhead expenditure such as staff salaries, maintenance costs, and other miscellaneous expenses of utilities. With these risks in place, many stores have either closed their doors or have adapted to the extended measures. With the current scenario, businesses are not generating revenue and less revenue means that the necessary expenses required for operations become harder to pay. However, [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) can help business owners lower their variable operating costs. The online store does not require any additional expenses to operate which helps in lowering the expenses and any revenue earned can go towards other necessary expenses needed to run the site smoothly. Running an eCommerce business online can also help save on advertisement-related expenses. Offline businesses need to run advertisements on TV or radio which results in overhead expenditure that can affect the revenue. In the case of the online store, you can create a set budget to be used on cost-effective advertisements on social media and for pay-per-click ads. ## Final Thoughts Before the pandemic, many offline stores never thought about switching to the online platform as the need never arose. However, with changing times there is an unprecedented need to offer services and products online in order to survive and keep with the pandemic-altering environment. Companies still relying on [brick and mortar stores](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/) are finding it difficult to cope with the changing times and are slowly and steadily shifting their base to online platforms. There are many benefits that are associated with online shopping that is now being brought to light by the Covid-19-induced paradigm shift. For one to survive these challenging times, eCommerce is one way to be. --- ## https://www.shiprocket.in/blog/webinar-marketing/ --- title: How to Plan & Utilize Webinar Marketing url: https://www.shiprocket.in/blog/webinar-marketing/ description: Here are some of the useful tips to plan and utilize a webinar marketing. Find ways to create an effective webinar promotion strategy. last_updated: 2023-11-01 source: webpage --- # How to Plan & Utilize Webinar Marketing Webinar marketing is a way to engage the audience in your [product](https://www.shiprocket.in/blog/product-page-optimization/) or service online through real-time conversation. When more people interact with you on a webinar, they become part of your marketing campaign. *[Image: ]* You can take this conversation further through the sales cycle with the goal of creating a lead. Since webinar marketing became standard, marketers have looked for new and exciting ways to engage with their [customers](https://www.shiprocket.in/customers/). More companies are choosing to host a webinar for online information sharing. In webinar sessions, customers could ask you questions. It is just like a demo or training session. It’s now common for marketers to use webinars to engage with their customers. ## Tips for Utilizing Webinar Marketing If you are planning to host a webinar for your company, here are some tips you can use to engage directly with your customers. *[Image: ]* Webinars are mainly real-time training or demo sessions that can give you quality leads and conversions when done correctly. You can design your next webinar for improved results. ### Ensure You Have an Interesting Topic The easiest way to drive traffic to your webinar is to ensure you have an interesting topic. The better the topic, the more people will want to hear about your topic. You should also consider inserting the right keywords in your topic titles. This could help drive more traffic to the webinar and usually sign up afterward. Take a look at what other companies are doing there in their webinars before setting up your own. It can be useful to see how other brands are presenting their topics. There are hundreds and thousands of webinars going out there, covering a wide range of topics. Considering how other companies decide their webinar topics will tell you more than anything. You can try out dozens of webinar examples from the Marketing Week that host thousands of webinar pages for further inspiration. You can also use a tool like [BuzzSumo](http://buzzsumo.com/) or [AnswerthePublic](https://answerthepublic.com/) to identify which topic works well on a given platform or industry. Or you can try out, what questions people are asking on Google. Deciding on a topic is the most vital decision to make. Take some help from the industry-specific forums for topic ideation. ### Deciding On the Right Time & Host A webinar host is needed for doing the research work. There are webinar hosting sites that offer the services such as finding out your targeted audience, how many people participated in your webinar, analytics data, etc. You can take some help from sites like [GoToWebinar](https://www.gotomeeting.com/en-gb/webinar/lp/easy-webinars?c_name=google_emea&c_date=evergreen_google&c_mark=emea_gb&c_prod=gtw&c_cell=branded&c_kwd=gotowebinar-exact&c_cmp=sf-701000000005pr0&nst=0&gclid=eaiaiqobchmi_56rp5hz2aivypttch1czwogeaayasaaegjmvpd_bwe), [ReadyTalk](https://www.softwarefindr.com/reviews/readytalk/), and [Webinar Ninja](https://www.softwarefindr.com/reviews/gotowebinar/) that host multiple webinars every week. You can take a free trial of their services. Make sure you check the services they provide, and what is their exact subscription fees and terms. Additionally, the timing of a webinar is everything. The best time to broadcast a live webinar in India is between 10-11 am. But if you also deal with a global audience, then you’ll need to consider the time difference before promoting your webinar. ### Selecting the Type of Webinar There are mainly four types of webinars that you could opt for. The first one is the interview type that gives you a chance to interact with an industry-specific expert who has influence in your industry. The interview webinar works best when the person is live on-screen and people can ask questions in advance. The Q&A webinar type is the most demanding one as it allows your attendees to participate in the live webinar. Make sure your questions are sent in advance. This will also give your audience a chance to engage more with your webinar if their question will be chosen. The Q&A type of webinar is an excellent choice to build brand loyalty and add value to [your business](https://www.shiprocket.in/blog/set-up-your-business-from-home/). The presentation-type webinar is also the most popular among entrepreneurs. You will get to present on a topic that will need to be engaging as well as enthusiastic. The presentation-style webinar is also accompanied by a prewritten speech that is relevant to your audience. The last one is the panel-type webinar that provides access to talk to experienced professionals who are willing to discuss a topic or multiple topics related to a similar domain. For this type of webinar, you will need to select someone who’s an expert on the subject and knows how to handle the audience. ### Promoting your Webinar The most important is your webinar promotion strategy. There are lots of different ways to promote a webinar but the highest response rate still comes from email marketing or social media. Marketers from the eCommerce industry can use email and [social media for the promotion](https://www.shiprocket.in/blog/effective-social-media-advertising/) of their business-related events. Some of the other useful promotional techniques that you could try are posting on your company’s blog is a great way to draw attention to your upcoming webinar. Email marketing is also the right way to reach your customers directly. Get the complete database of your clients, partners, and contact to send an invite. Additionally, you can maximize email reach by partnering with someone who can provide you with a contact list of businesses related to your business domain. Posting on social media is the best approach to maximize your webinar reach. You can promote your webinar on Twitter, Linkedin, or Instagram to get potential audiences for your webinar. Creating posts and ads on social media can also help your audience to know about webinar timing and topic. The most important one is posting on industry-specific forums. This way you can promote your webinar and let know others about the topic, research the people and places that you think will be most interested in your subject. Creating a pop-up alert on your website can also alert your visitors about the upcoming webinar. The end goal of promoting a webinar is telling people about the event through your social media, website, sales team, email, and team members. ### Wrapping Up Webinars have become a popular way of [driving traffic to business websites](https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/). It’s still important to understand some solutions to create, host, and promote a webinar to ensure you can reach the most people when hosting a webinar. So, if you are planning to host a webinar, ensure you research your topic well, provide great content, and use every marketing channel to promote the event. Webinars add great value to businesses, but you’ll need to plan accordingly. --- ## https://www.shiprocket.in/blog/ecommerce-techniques-to-drive-more-sales/ --- title: 5 eCommerce FOMO Techniques To Drive More Sales - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-techniques-to-drive-more-sales/ description: Are you looking for FOMO eCommerce techniques to drive more sales? FOMO marketing is a way to make more visitors buy from you. However, there is a technique to implement it correctly, otherwise, it can even go wrong. last_updated: 2023-10-11 source: webpage --- # 5 eCommerce FOMO Techniques To Drive More Sales Are you looking for FOMO [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) techniques to drive more sales? FOMO marketing is a way to make more visitors buy from you. However, there is a technique to implement it correctly, otherwise, it can even go wrong. *[Image: drive more sales]* “FOMO” means the fear of missing out. It’s a psychological term that tells about your audience’s innate fear of missing out in order to make them more likely to take action. In this article, we will see some of the eCommerce FOMO techniques that’ll help you to use this strategy the right way. ## Use of FOMO Techniques in eCommerce Marketing According to stats, FOMO is the most popular technique among entrepreneurs. Around 60% of [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) make use of this FOMO technique to improve their customer targeting. Let’s look at some FOMO tactics. *[Image: drive more sales]* ### Showcase Your Best Selling Products When you showcase your best-selling products to customers, it will give them a positive feeling about your brand. This is a FOMO technique too. After all, when you see a nice product that other people are buying, you’ll want to buy it for yourself. Be sure to display the best-selling products on your website. ### Display Your Stock Information The element of scarcity is the main component of FOMO marketing. It shows if something’s about to run out of stock, there’s a scope to get it done now. There are many ways to generate a sense of scarcity among customers. For online store owners, you can show stock levels, similar to [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) and Flipkart. You can apply the FOMO technique with the right information and messaging, that suggests that your product or service is about to run out or disappear. ### Tell About the Importance of Timing When creating a FOMO, you can also look into the tactic that tells about loss aversion. Let’s assume, when your website visitors know they’ll miss out on a deal by running out of time, they’re more likely to reach you to make a purchase. You can do this with appropriate messaging about when deals end or by offering information about different discount levels on different days. ### Maintain a Positive Spirit Not only do you have to focus on the factor of missing out, but also focus on the competition factor. This is why FOMO marketing plays an important role to inspire this action. For example, you can display how many people are viewing a [product](https://www.shiprocket.in/blog/product-page-optimization/) on your website. Or you could show the number of people who’ve already taken an offer or discount from your site. You can even show the number of users registered for a particular product. The e-commerce companies often use FOMO techniques to maintain a positive competition spirit among customers and make them buy desirable products. ### Free Shipping Do you know most shoppers in India offer free shipping to their customers? This is their prime offer for buying online. Free shipping can be really effective to market your products or brand. The concept of FOMO is when buyers feel they’ll miss out on free shipping offers by not making a purchase. But if you display this information, they’ll likely make a purchase, especially if the shipping expenditure is zero or relatively less. Let your customers know about free shipping offers by placing this information on a banner at the top of your web page. You have to keep your customers well-informed. These are 5 important techniques for inducing FOMO in your [online store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/). They include everything from offering special discounts to displaying product information, fear of missing out on a deal, etc. --- ## https://www.shiprocket.in/blog/how-your-money-is-always-safe-with-shiprocket/ --- title: Here’s How Your Money is Always Safe With Shiprocket url: https://www.shiprocket.in/blog/how-your-money-is-always-safe-with-shiprocket/ description: To help online sellers, Shiprocket has a feature where it refunds the amount of the RTO shipment to the seller until it is delivered to him. last_updated: 2023-11-24 source: webpage --- # Here’s How Your Money is Always Safe With Shiprocket Funds are one of the most critical resources required to run a [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) efficiently. A businessman is always in need of ready-to-use funds to manage various business functions. He has a hard time if his funds are stuck somewhere. *[Image: Save Money with Shiprocket]* In such a scenario, if his funds are stuck in an RTO shipment, he feels helpless. A shipment can be marked RTO due to various reasons, but until it is returned to its origin, the business owner’s funds are stuck. Shiprocket is always concerned for all its sellers. And to help online sellers in such scenarios, we have a feature where we refund the amount of the RTO [shipment](https://www.shiprocket.in/shipment-tracking/) to the seller until it is delivered to him. One of our sellers also faced a similar situation. Here’s a sneak peek at how we helped her. ## **Audio Transcript** **SR Representative**: Hi, welcome to Shiprocket. This is Rohit. How may I help you? **Seller**: Hi. I am Himanshi from Silk & Store. I had shipped an order with Shiprocket on 15th November. Baad me customer ne order cancel kar diya toh mene 17 November ko use RTO mark kar diya tha. Ab 20 days se zyada ho gye, but my product has not returned. **SR Representative**: While RTO delays like this are very rare, I would like to apologize to you on behalf of the [courier partner](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/). Ma’am, can you please tell me the order value? **Seller**: My shipment was worth Rs. 3200. **SR Representative**: Ma’am, I would like to inform you that in such a scenario, when a return order takes more than 20 days to return to its original destination, we credit the order value to the seller. Also, ma’am, you can’t transfer this refund amount to your bank account but use it to ship your further orders with us. And once your shipment reaches you back safely, the amount will be deducted from your account automatically. **Seller**: Ohh, this is amazing. I was worried ki mere paise atak gaye hai. **SR Representative**: Yes ma’am, we have specially come up with this feature to safeguard the interest of our buyers. Our ultimate aim is always to let all our sellers like you ship orders with us without any worry. **Seller**: Mujhe is feature ke baare me pata nahi tha. I am very happy that I ship my orders with Shiprocket. **SR Representative**: Thank you, ma’am. Is there anything else that I can help you with? **Seller**: No, Shiprocket has such amazing features that I generally don’t have any problems. This is the first time I have faced a challenge, but I am glad ki meri ye problem bhi solve ho gayi. **SR Representative**: Thank you so much for your encouraging words, ma’am. We are always there to resolve all your queries. I wish you a good day ahead. ## **Conclusion** With funds stuck somewhere, a business owner can be in a problem. But as we always say, our sellers’ comfort and experience are our topmost priority. Thus, we always come up with such features that can make their experience amazing with us. Stay tuned for more such stories! To raise any query or to know more, you can write to us at [email protected] --- ## https://www.shiprocket.in/blog/importance-of-selling-niche-products/ --- title: Importance of Selling Niche Products For Your Business url: https://www.shiprocket.in/blog/importance-of-selling-niche-products/ description: Companies with niche products and service have a higher chance of succeeding and offering their products to potential customers. last_updated: 2023-11-02 source: webpage --- # Importance of Selling Niche Products For Your Business Every [business](https://www.shiprocket.in/blog/profitable-home-business-ideas/) out there has an audience they want to target and attract to their website. However, within those audiences, there exist smaller groups that have a specific need, share certain characteristics, have preferences and wants. These smaller groups of people or subgroups are called niches and are one of the richest sources of marketing opportunities. *[Image: Niche Products]* Audience segmentation is also known as niche marketing. Niche marketing doesn’t specifically mean a small market, but it involves targeting a specific audience with a particular offering. Businesses that start in order to appeal to the masses generally fail in appealing to anyone and thus lose out on the potential buyers too. Companies with niche products and service offering to the targeted audiences compete in a narrowed-down market and have a higher chance of succeeding and offering their [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) to potential customers. With niche marketing, business owners can stand out from the competition by leveraging their expertise in one area and distinguishing their business. Now you know how niche marketing works and how it can help you set up a competition-free business. But how can it benefit your business? Let’s understand and answer this question. *[Image: Niche Products]* ## Greater Customer Satisfaction [Niche marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) results in a smaller customer base which has its advantages and benefits. Businesses engaging in niche marketing and targeting fewer people can focus on nurturing relationships and offering quality service. From personalized emails to diligent follow-ups, from personalized thank you emails to custom offers, niche marketing businesses can keep their customers happy and feel valued. Such companies can offer custom services, accommodate requests, and get to know their customers personally practices will allow you to serve your customers better, enhance your relationships with them, and make their loyalty towards your business concrete. ## Reduced Competition If you are [selling](https://www.shiprocket.in/blog/online-selling-process/) a highly specialized product to your customers, the chance of other businesses offering the same product is relatively low. The more specific your products or services are, the lesser the competition will be, the higher will be your chance at targeting your audience and making sales. With specialized products, it is harder for companies to duplicate your products and your strategies, thus giving you an edge over your competitors. Less competition also means that you will not have to keep a tab on what they are doing or offering and won’t have to keep monitoring the prices of your products. However, keep in mind that specific products may sometimes mean that only a few people are looking for such products. Less competition is only a benefit when you have to cater to a significant audience. ## Increased Visibility One of the benefits of niche marketing is increased visibility; it not only leads to an increased customer base but can also improve your store’s online presence. Niche targeting businesses are unique and tend to stand out with their amazing products and services. For example, a restaurant that uses biodegradable cutleries, a vegan food outlet, or a customized knife-making company; will all offer amazing products to their customers and will inadvertently stand out from their competitors. The aim of niche marketing is not to reach out to a lot of people but to reach out to the right people. For this, you can use TV ads, radio ads, and any other form of media. These forms of advertisements will bring attention to your business and get referrals from people who know potential customers that fit right into your niche. ## Growth Through Referral The most significant advantage of niche marketing is that it is very word-of-mouth friendly. People who are customers of a niche marketing business will know people who can be potential customers. They will bring such people to your [company](https://www.shiprocket.in/blog/company-name-suggestions/) and help you grow. The better you serve your existing customers, the more customers they will bring in for your business. Suppose you are a business that offers maternity-related products to expectant mothers and keeps them satisfied with the quality of the service. In that case, they will rave about your business to other expecting mothers and urge them to buy your products and services. ## Lesser Resources For effective digital marketing of a business, one requires dedicated resources and time to understand the audience’s needs to turn them into potential customers. One needs to allocate dedicated time and money to data and analytics tools to get an insight into [customer behavior](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/). Since niche marketing is driven by the specific needs of any particular audience, it does not require extensive attention towards digging data to understand the customers’ behavior and keep up with their needs. It also results in lesser trial and error methods, which again is a resource-heavy task. When a business is serving just one demographic with a specific set of targeted audiences, it is easier to operate and give undivided attention to that one demographic with your targeted customers. ## Honed Expertise Niche marketing requires a lot of skills confined to one single area, and that is why it can help in building your expertise in a relatively shorter period of time. It can help you become a niche expert or a thought leader of your particular niche. Most of the customers go after expertise and not the brand or the size of the brand. When it comes to fields such as healthcare, education, legal and financial services; people would prefer specialization-led business instead of the brand name. Any business that is an expert in its niche, can easily acquire new customers as the customers will develop a trust factor in your brand. This would also help you get recognition for your brand. Any brand which indulges in a lot of things often gets blended into the crowd and loses out on customers. However, if you focus on one thing and hone your expertise, you might stand out and be known as The brand for that particular service or product. ## Final Thoughts It doesn’t matter if your business is serving your own niche or a niche amongst other audiences, the purpose of the niche marketing still gets fulfilled. Niche marketing businesses need to look at a small, segmented need-based market in which they can market their products and target a specific audience. With the right research, tools, and strategies, you can make niche marketing work well for your business and excel in your field. It is important to remember that you should aim to keep your niche as simple as possible and do the necessary research of the market before launching your [product](https://www.shiprocket.in/blog/product-page-optimization/) or service in the market. The customer should feel that they are the center of your attention and business, and they are the ones driving your business. --- ## https://www.shiprocket.in/blog/shipping-labels-pasting-guidelines/ ```markdown --- title: How to Paste Shipping Labels to Avoid Pickup Delays - Shiprocket url: https://www.shiprocket.in/blog/shipping-labels-pasting-guidelines/ description: Inappropriately pasted shipping labels or barcodes often leads to a package being picked up late, leading to late deliveries. last_updated: 2023-10-06 source: webpage --- # A Guide on How to Paste Shipping Labels to Avoid Pickup Delays For an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), customer satisfaction depends on how fast the product is delivered. Even a single-day delay can give your customers a wrong impression leading them to never buy from you. Thus, unless you find a way to deal with delays, this can lead to your store’s bad reputation among customers. *[Image: shipping labels]* One of the most common reasons why a package is delivered late is pickup [delay](https://fulfillment.shiprocket.in/blog/shipping-delays/) due to the [shipping labels](https://www.shiprocket.in/encyclopedia/shipping-label/) not being attached to the shipment accurately. While shipping labels are a must while shipping an order, most sellers don’t know how to paste them appropriately. They often paste it inaccurately, making the barcodes non-readable, leading to delayed shipment pickups. If you are also not sure how to paste shipping labels on your shipment, don’t worry; we have covered you. This blog will talk about the barcode and shipping label pasting guidelines. ## Shipping Labels Guidelines Improper or inaccurate pasting of shipping labels can lead to a large chunk of pickup exceptions and delays. You can avoid pickup exceptions and ensure timely shipment pickups and order deliveries with the following guideline. *[Image: shipping labels]* ### Packaging Joints When you paste the barcode on an uneven surface, or there is a slight gap between joints, the barcodes might not be visible and readable. Because of this, the parcels can lead to being rejected from the pickup. Therefore, you must avoid pasting barcodes on the packaging joints, especially carton boxes. You can paste it in the perpendicular direction of the box. ### Packaging Sides & Corners Pasting labels on the sides or corners make it difficult to read them for the automatic barcode scanners. Besides, it also leads to confusion regarding the parcel orientation, leading to incorrect feeding. You must paste the label on one surface and not on two surfaces. If your parcel is smaller in size than the shipping label, ensure that you paste the shipping label so that the barcode comes on the largest and on a single surface. ### Partial Label Visibility Pasting the labels in a way that the information on them is not completely visible can also make the barcode unreadable. Therefore, when you paste the labels and barcodes on the [packaging box](https://packaging.shiprocket.in/), ensure that you don’t fold or hide any part of it. The label must be completely visible after the shipment is packed and the courier bag is closed. ### Partial Barcode Covered Each element or line in the barcode is crucial for decoding information. If the reader cannot see all the lines of the barcode, it will be rejected. So, ensure that all the lines in the barcode are 100% visible after the shipment is packed. ### Barcodes on Smaller Surface The [shipments](https://www.shiprocket.in/shipment-tracking/) are most stable during the conveyor transfers when they are placed on the sides with the largest area. Thus, the barcode will not be visible if you haven’t pasted it on the largest surface area. So, always ensure that you paste the barcode on the side with the largest surface area. ### Plastic on Label Unclear Sometimes, the single or multiple layers of plastic on the label are unclear or hazy, making it hard to read. Even if you had printed a clear and visible barcode, the shipment would end up being rejected due to hazy plastic covering. Thus, it is suggested that you avoid overlapping the label with opaque plastic layers. If it is unavoidable, ensure that the barcodes are visible through the cover. ### Inappropriately Printed Barcode As discussed above, each line in the barcode is essential. Each line contains information. If the printer used for printing the label is faulty, or white or black lines are seen, it will affect its readability. Regular maintenance and servicing of the label printer are required to avoid continuous lines across the shipping label. ## Conclusion On average, 6-12% of packages are delayed, increasing to over 30% during the peak [eCommerce delivery](https://www.shiprocket.in/) period, such as festivals. With these guidelines, you can minimize or eliminate the pickup delays by accurately pasting the shipping labels and barcodes. ``` --- ## https://www.shiprocket.in/blog/how-to-sell-refurbished-goods/ --- title: How to Sell Refurbished Goods in India - Shiprocket url: https://www.shiprocket.in/blog/how-to-sell-refurbished-goods/ description: More businesses than ever want to save money. Due to these challenging and uncertain times, many eCommerce companies have been cutting costs and reassessing their budgets. They want to protect their brand against uncertain and unforeseen circumstances. last_updated: 2023-10-10 source: webpage --- # How to Sell Refurbished Goods in India More businesses than ever want to save money. Due to these challenging and uncertain times, many [eCommerce companies](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) have been cutting costs and reassessing their budgets. They want to protect their brand against uncertain and unforeseen circumstances. *[Image: Refurbished Goods]* Buying refurbished goods online is a good idea. It offers two advantages, firstly, the customer saves a considerable amount of money. Secondly, it saves the environment as buying refurbished goods doesn’t require them to manufacture in a factory. In India, it is good to sell refurbished goods via online platforms. ## How to Buy Refurbished Goods in India? *[Image: Refurbished Goods]* There are a few good refurbished websites in India that allow you to buy refurbished goods online. Simply check the refurbished products you want to buy. Check out the prices, select your product, complete your payment, and get your product delivered to you soon. Here we have listed the top websites to buy refurbished [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) in India. - [Shopclues Refurbished Products](https://www.shopclues.com/unboxed-refurbished-electronic-products.html) - [Amazon Refurbished](https://www.amazon.in/certified-refurbished-electronics/b?ie=UTF8&node=12497409031) - [Electronics Bazaar Refurbished Items](https://www.electronicsbazaar.com/) - 2Gud.com - HxCart.com Undoubtedly, India has one of the fastest-growing refurbish product stores. The costs of these refurbished goods are as cheap as they can get. People buy refurbished products online like smartphones, laptops, and other electronic goods through flash sales and purchasing acts. All these sites are managing an abundance of used goods that are either returned or with slight losses. The refurbished goods market in India gives the consumer the option to receive the goods in a working condition and at a reasonable cost. So, if you are thinking about where to buy refurbished products in India then all your answers are here. So keep reading about the reasons to buy refurbished [products](https://www.shiprocket.in/blog/products-sell-online-from-home/). ## What Are the Reasons to Buy Refurbished Goods? You can buy refurbished products in India at a reasonable price. Another reason for buying refurbished goods is that these are second-hand things with a discount or offer. The refurbished goods in India also go through the process of examination and refurbishing processes where they are restored to their previous situation. There are some stores that give better refunds or re-exchange for some refurbished goods. ## How to Sell Refurbished Goods Effectively? *[Image: Refurbished Goods]* There are several marketplaces serving the growing consumer demand for refurbished products in India. There are many opportunities for a seller in the segments of refurbished electronics, laptops, etc. For example, specific refurbished landing pages are there on the Amazon website as well as on marketplaces such as [eBay](https://www.ebay.com/b/Certified-Refurbished/bn_7040708936) and [Fnac](https://www.fnac.com/produits-reconditionnes-fnac/ct60627/w-4). These marketplaces are giving second-hand products a life. According to a report, these marketplaces are growing rapidly and raised $17 million in funding. So, if you’re thinking about selling refurbished products on marketplaces, you can also face several challenges. Here are some of the challenges that you can face as a seller of refurbished products: - Limited stock can be a major problem while selling refurbished items in a marketplace. - Specific products can have certain issues that need to be checked to meet the quality parameters. - Managing your [product pricing](https://www.shiprocket.in/blog/product-pricing/) on different marketplaces can be difficult for sellers. By selling the refurbished products in India with refurbished websites not only you save money, but also support the environment with a healthier future for the next generation. So, get the refurbished website in India to sell and buy the best products you want. --- ## https://www.shiprocket.in/blog/key-performance-indicators-for-retail-business/ --- title: 7 Key Performance Indicators (KPIs) For Retail Businesses - Shiprocket url: https://www.shiprocket.in/blog/key-performance-indicators-for-retail-business/ description: The KPI or Key Performance Indicator is a metric used to measure the business performance using metrics. But you need to decide what form of metrics you want to use for easier evaluation of your company’s goal. Keep in mind that you need to know what metrics you want to use to measure units in KPI. You can use the following to measure KPIs: last_updated: 2023-10-11 source: webpage --- # 7 Key Performance Indicators (KPIs) For Retail Businesses The KPI or Key Performance Indicator is a metric used to measure the [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) performance using metrics. But you need to decide what form of metrics you want to use for easier evaluation of your company’s goal. Keep in mind that you need to know what metrics you want to use to measure units in KPI. You can use the following to measure KPIs: *[Image: Key Performance Indicators]* - *What are the problems areas in your organization?* - *What are the business objectives that you want to achieve?* - *How do customers perceive your brand?* There are different KPIs that your eCommerce business could use to monitor its future plan. ## Top 7 Key Performance Indicators For Retail Businesses *[Image: Key Performance Indicators]* ### What Is Inventory Turnover Ratio? Inventory turnover rate KPI tells you how much your retail business is selling on a daily, weekly, monthly, or yearly basis. The formula to calculate the inventory turnover ratio is: *Calculate the cost of goods sold / Cost of the average amount of inventory* It’s obvious that your [inventory](https://www.shiprocket.in/inventory-management/) turnover ratio will not be the same throughout the year. But you always want your turnover to be increasing. This API can help you measure the performance of your turnover rate so that you can take an action. ### Sales Per Employee Sales per employee KPI is used to measure and determine how many new employees you’ll need to hire and how much budget you have for training, and performance bonuses. This KPI is calculated: *Net revenue / Total number of employees* Keeping track of sales performance per employee helps you make your business more productive and optimize your costs. ### Performance Comparison KPI This KPI can be used to measure the performance of both your [online store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/) and the brick-and-mortar store. It’s also used to compare sales metrics and revenue accordingly. With this KPI you can find what will get you more sales and the number of customers visiting your website before they visit a physical location. ### Return Rate & Refunds Use this KPI to measure your return rate and refunds for services that you’re selling. It also tells you how satisfied your customers are with their purchases on your online store. So, if you want to know the reasons behind returns, get this KPI to get the details of how a return is processed. For example, if your return rate is higher than 10%, then it can be considered having a quality issue or an issue from your sales team. ### What Is Customer Retention? It is important to know your [customer retention](https://www.shiprocket.in/blog/customer-retention-strategies/) rate, as this is the financial backbone of any retail business. Tracking customer retention rates can help you make the right business decisions to streamline customer service. If you are not getting repeat sales, check your online reviews to find and fix the issue. This KPI is also helpful for you to understand how you can boost sales and earn loyal and repeat customers. ### Sales Per Square Foot Measuring your sales per square foot through KPI could help you to diversify your business plan. You can easily know what store layout and product presentation can influence your business. The sales per square foot KPI calculates your net sales by considering your sales figure, showroom, or gallery space. ### Conversion Rate [Conversion Rate](https://www.shiprocket.in/blog/improve-conversion-rate-with-fast-checkout/) KPI helps measure the total number of visitors to your store who made a purchase and who don’t make a purchase. This KPI is basically to measure how your sales and profits are performing. You can also know how well your product or service appeals to consumers. ### Conclusion KPIs allow you to have a complete view of the performance of your retail business. You can streamline processes that you’ll likely need to improve. Now that you know the types of key performance indicators for your retail business, you’ll be better prepared to monitor the health of your business. These KPIs can help you see where your business is, where you are lacking, and, how you can make positive changes to ensure your business continues to grow. --- ## https://www.shiprocket.in/blog/importance-of-multi-channel-retailing/ ```markdown --- title: Why is Multi Channel Retailing Important? url: https://www.shiprocket.in/blog/importance-of-multi-channel-retailing/ description: It’s about time you should begin taking small steps towards multi channel retailing. Here’s what it is and why it is more important than ever. last_updated: 2023-10-07 source: webpage --- # Why is Multi Channel Retailing Important? With the emergence of countless ways for consumers to shop, your business can’t afford to do away with the trend. Sticking to the traditional physical store simply isn’t enough any longer. This is the age of multi channel retailing. Do you know? E-retail incomes are projected to rise to [5.4 trillion US dollars](https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/) in 2022. Clearly, online shopping is quite possibly the most famous internet-based activity around the world. *[Image: Multi channel retailing]* In a worldwide survey, [74%](https://www.thinkwithgoogle.com/marketing-strategies/search/in-store-related-shopping-search-statistics/) of in-store buyers who searched online before going to the store to shop said they searched for something store-related such as the closest store near them, locations, hours, directions, wait times, and contact information. What does all this mean? Well, it means that everything is connected. It’s about time you should begin taking small steps towards multi channel retailing. Here’s what it is and why it is more important than ever. ## What is Multi Channel Retailing? Multi channel retailing is a business strategy that offers your prospects various sales channels to buy from you. The most well-known sales channels commonly include brick & mortar stores, online stores or online platforms like **Shopify**, [eCommerce marketplaces](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) like **Amazon**, social media channels like **Facebook**, and mobile applications for shopping on the go. ## Importance of Multi Channel Retailing *[Image: Multi channel retailing- benefits]* ### More Opportunities An average consumer would often wonder whether or not to purchase from a business that they coincidentally found once. By the time one arrives at the decision stage, chances of them recalling your business and searching for you are quite low. With simply a single sales channel, every one of your prospects would be compelled to purchase from you utilizing only that channel. While this is fine for people that have bought from you before and trust your image, it doesn’t really draw in new buyers. Through multi channel retailing, you can offer your prospects different ways of purchasing from you, from which they can choose one depending on their liking and comfort. Result? You get the upper hand over single-channel [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/). You could tap into more market regions to acquire new customers & more online sales. ### More Data Growing across various channels gives better insights into consumer behavior. Segment-based data can be acquired through different sales channels, which can be utilized to provide attractive offers to the audience. In multi channel retailing, one could also analyze channel-based metrics based on demographics, buying history, interests, time, area, and device. Taking decisions backed by all this data improves your advertising efforts and increases your ROI. Moreover, you can see which sales channels your buyers tend to like and which ones they don’t. This helps you focus more on channels that have better business potential. ### More Power Nowadays, there’s cutthroat competition in the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) market. A single-channel seller has to face a higher risk of going out of business as compared to a multi channel seller. Multi channel retailing allows you more independence and adaptability. While the tech beasts like Amazon & Walmart leverage AI-based technology to create customized shopping experiences, you also get to enjoy a piece of the cake. Most shoppers go to these sites due to their reputation and the availability of product ratings and customer reviews. This also adds to your brand power. ### More Targeting Everything we have talked about so far ultimately results in more [targeted marketing initiatives](https://www.shiprocket.in/blog/best-practices-for-data-validation-in-ecommerce/). You can focus on specific channels, taking the best approach for each. The approach could be anything about increasing engagement, sales volumes, or margins. This includes channel-specific promotions and offers that are for a limited time period or initiatives to drive more buyer traffic through additional channels. Not just this, multi channel retailing also offers numerous opportunities for upselling. You can drive impulse purchases and additional purchases by showing customized notifications on your website. There’s an enormous opportunity to target flash sales, promotions, and voucher codes to a particular segment of audience. This would go a long way in encouraging repeat purchases and visits in the future. It would also open the doors for more positive reviews and buyer feedback. ## Process Orders From Multiple Channels Easily Using Shiprocket, you can easily integrate 12+ sales channels & eCommerce marketplaces and manage all your catalog & inventory in a single place. Every time you get an order, process it with minimum manual effort as well as at the lowest [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/). Multi channel retailing simplified! ``` --- ## https://www.shiprocket.in/blog/linkedin-marketing-tips-to-grow-followers/ --- title: LinkedIn Marketing: Tips To Grow Followers url: https://www.shiprocket.in/blog/linkedin-marketing-tips-to-grow-followers/ description: LinkedIn marketing uses the power of social media to make connections, improve brand awareness, and generate leads. last_updated: 2023-11-02 source: webpage --- # LinkedIn Marketing: Tips To Grow Followers LinkedIn is one of the most common [social media platforms](https://www.shiprocket.in/blog/social-media-selling-platforms/) among online business owners to grow their business. You can use the platform for brand awareness and build relationships with your customers. By posting content that appeals to your audience, you can also encourage them to participate in discussions. It is an excellent platform for networking and growing business. *[Image: LinkedIn Marketing]* Here are some LinkedIn **[facts](https://www.oberlo.in/blog/linkedin-statistics)** for you: 1. LinkedIn has over 740 million active users in 200+ countries. 2. 57% and 43% of LinkedIn users are male and female, respectively. 3. 25% of LinkedIn users are at senior-level. 4. More than 55 million companies are listed on LinkedIn. 5. Over 57% of traffic on LinkedIn is from mobile. Many online business owners use LinkedIn to reach out to their potential customers. In this blog, we shall discuss how your too can boost your connections and increase your followers on LinkedIn. ## What is LinkedIn Marketing? Traditionally, LinkedIn was used to build connections in the professional world. But these days, it has become one of the most popular platforms for business marketing. LinkedIn marketing uses the power of social media to make connections, improve brand awareness, generate leads, and foster relationships with partners and customers. You can also use the platform to [drive website traffic](https://www.shiprocket.in/blog/increase-ecommerce-website-traffic/). You can implement many marketing strategies on LinkedIn, primarily because of its effectiveness. When you employ marketing strategies on the platform, you get access to data, analytics, connections, and brand building. ## Importance of LinkedIn Marketing *[Image: LinkedIn Marketing]* LinkedIn marketing helps online business widen their spectrum and reach out to potential customers. Let’s take a look at why LinkedIn marketing can be beneficial for your business: - **Popular Social Platform:** LinkedIn is one of the topmost used social platforms among business owners. As per a **[report](https://blog.hootsuite.com/linkedin-statistics-business/)** by Hootsuite, LinkedIn’s reach grew by 25 million people in the last quarter of 2020. There are 61 million senior-level influencers on the platform and 55 million companies on LinkedIn. Hence, you can say that LinkedIn has only grown in popularity among businesses and marketers. - **Beneficial For B2B Companies:** LinkedIn is one of the best platforms to connect with your B2B clients and marketers. Many businesses prefer to communicate with other businesses over LinkedIn to procure products and services differently. Hence, it is good to maintain good visibility on the platform to reach out to new B2B customers. - **Lead Generation:** The incoming leads from LinkedIn have a good visitor-to-lead conversion rate amongst other social platforms. - **Thought Leadership:** LinkedIn is the best social channel to distribute your professional content and make professional announcements. It is the best platform to establish your industry leader and veteran brand. You can join groups and grow your network of industry veterans and influencers. This helps in cementing your image as a renowned industry personality. - **Brand Visibility:** A well-optimized company page or LinkedIn profile has higher chances of [ranking on Google](https://www.shiprocket.in/blog/google-search-console/), increasing brand visibility. ## How to Increase Followers on LinkedIn? *[Image: LinkedIn Marketing]* Getting followers on LinkedIn is one of the most challenging tasks. You can follow the below-mentioned steps to increase followers on LinkedIn: ### Regular Posts Everyone has strengths and weaknesses. It only makes sense to stick to your strengths and talk about what you are an expert at. Enlighten your followers with your thoughts through regular posts. Make this a routine – post regularly so your followers wait to see your posts and gain knowledge from them. Besides, posting regularly is also one of the best ways to gain followers if you use trending tags. ### Comments on Posts When you come across a post on LinkedIn that inspires you and belongs to your [niche](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/), it is a great idea to share your thoughts and views on it through comments. This is not just about your point of view but about others finding a different perspective on a topic. This is how you can connect with like-minded people and grow your followers. ### Posting an Article Writing an article on LinkedIn to gain traction on your account is necessary. However, it is essential to post a well-written article that will help your followers gain knowledge. The size or word count of the article doesn’t matter, but your primary aim must be to write read-worthy content. Gradually, you will see your readers turning into your followers. ### Follow Influencers Though it might be difficult to find genuine followers on the platform, if you find them, it only makes more sense to follow them. Check their recent posts and articles – gain knowledge about recent happenings in the industry. You can also tag them on different posts where you think their view will benefit you. Their followers will also see the post and will be motivated to check your profile/posts – they might end up following you. This will help you turn their followers into yours! ### Get Social The primary aim of being on [social media platforms](https://www.shiprocket.in/blog/social-media-selling-platforms/) is to get social with others. The best place to get social is through the LinkedIn community. Help your fellow followers who are searching for jobs. You can help them increase their post reach by commenting or liking the post. To use LinkedIn for business marketing, just put your brand out there and build connections. Fill in your business details so your profile visitors or followers can understand your brand well. Besides this, be active on the platform, join groups, follow influencers, and engage with your connections. --- ## https://www.shiprocket.in/blog/list-essential-products-ship-covid-19/ --- title: List of Items That You Can Ship Amid The Spread of Coronavirus (Omicron Variant) url: https://www.shiprocket.in/blog/list-essential-products-ship-covid-19/ description: Here is the list of essential products and essential items that you can ship during the COVID-19 India lockdown. last_updated: 2023-10-11 source: webpage --- # List of Items That You Can Ship Amid The Spread of Coronavirus (Omicron Variant) On 2 December 2021, two men in Karnataka were tested positive for the new Omicron variant of coronavirus. Since then, the new variant has only spread faster in the country and so far, more than 8,000 positive cases are detected in the country. *[Image: Omicron Variant]* However, India is currently witnessing what possibly can be called the third wave of COVID-19. On 20th January 2022, India recorded more than 3 lacs cases which are eight-month high as well. Though this third wave of COVID-19 is said to be milder than the second Delta variant wave, governments of all states as well as central government as imposing several restrictions in terms of night curfews and weekend curfews to curb the rise in COVID-19 cases. Having said that, in the previous wave of the virus, the government has imposed several restrictions on the pick-up and delivery of non-essential items from the containment zones. There was a lot of ambiguity around what products would be available and how they would be able to reach the people. During this wave of COVID-19, there is no restriction on shipping essential as well as non-essential items. You can ship all your products with Shiprocket. We aim to help sellers who do not have access to a large fleet and cannot deliver their products to those in need. We are working closely with our [courier partners](https://www.shiprocket.in/carrier-integrations/) to ensure a safe delivery system. If you are a seller who wants to ship your products and are looking for a reliable shipping service, we are here to help you. Call us at 011-41187606 or write to us at [email protected] **NOTE: We are working closely with our courier partners to get all your essential and non-essential items delivered.** --- ## https://www.shiprocket.in/blog/rise-of-women-entrepreneurs-in-india/ --- title: The Rise of Women Entrepreneurs in India url: https://www.shiprocket.in/blog/rise-of-women-entrepreneurs-in-india/ description: Online selling channels, social media, & digital lending options are major factors that have helped the rise of women entrepreneurs in India. last_updated: 2023-11-02 source: webpage --- # The Rise of Women Entrepreneurs in India Today Indian women have entered the field of entrepreneurship and contributing to the global economy and to their surrounding communities. The presence of women entrepreneurs creates a tremendous impact on business environments. The leadership roles in [business](https://www.shiprocket.in/blog/profitable-home-business-ideas/) are varied. Yet, most women business owners have overcome to avoid several challenges in creating their own businesses. *[Image: Women Entrepreneurs]* The growth of women-owned businesses is one of the top trends of the past decade, and all indications are that it will continue to trend in the coming years. According to reports, the number of women-owned businesses has grown two times the rate of all businesses. As a result of these trends, women-owned businesses will span the entire range of businesses. ## Factors Responsible *[Image: Women Entrepreneurs]* ### Online Selling Online selling is another major factor that has helped the rise of women entrepreneurs in India. Today, a woman can sell products right from home or can easily send products anywhere across the country or even worldwide. They only need to set up an [e-commerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) to showcase and start selling products. Online selling has made it easy for women to set up a business right from the home. ### Social Media Previously, the marketing of a business was one of the major hurdles faced by all entrepreneurs. But today there are social networks like Instagram, Facebook, [Linkedin](https://www.shiprocket.in/blog/linkedin-marketing-tips-to-grow-followers/), and others to easily promote and spread information about your products. With social media networking, the business can go places. This is why social media networks are one of the biggest help for women entrepreneurs in India. ### Digital Lending The lack of capital is one of the biggest hurdles women had to face while setting up a business. Traditional ways of lending were stringent in lending business capital to women. They need a guarantor and put many other conditions. But with the rise of digital lending platforms getting a business loan for women has become easy. Today, a woman need not wait for financial support from her family members or banks. She can easily get the capital from a digital lender to start her venture, with minimal waiting time. ## Challenges Faced By Women Entrepreneurs In India *[Image: Women Entrepreneurs in India]* One of the major challenges faced by women entrepreneurs in India has been that they are not believed as competent entrepreneurs in the area of business. Besides this, there are several other challenges being faced by women entrepreneurs: ### Not Considered as Leaders Women-owned businesses generally lack visibility in leadership positions. It has been seen that most women entrepreneurs are in strategic leadership positions in privately-held or family-owned firms. They are not considered leaders and will not get better opportunities for leadership in multinational or publicly-traded companies. ### Lack of Assistance Another challenge for many women business owners in India is obtaining the appropriate assistance to take the business to the next level of growth. Most women entrepreneurs who were just starting their ventures, don’t get the required assistance for implementing the business idea, financing, sales force management, [selling](https://www.shiprocket.in/blog/online-selling-process/), branding, and promotion. ### Family Influences The family influence is always there for women business owners. The family-owned businesses that are headed by women tend to face challenges related to authoritative attitude, personal conflict, loyalties, and family relationships. The family-led businesses owned by women are also forced to rely on internal financial resources rather than outside sources. The family in business also impacts decision capability and makes a woman rely only on the family for advice and start-up capital. So, if you’re thinking of starting out your entrepreneurial journey, don’t let any challenges stop you. Go ahead with [your business idea](https://www.shiprocket.in/blog/low-investment-business-ideas/), start your business and transform it into a reality. --- ## https://www.shiprocket.in/blog/ecommerce-fulfillment-innovations/ --- title: eCommerce Fulfillment Innovations Brought Out Due to COVID-19 url: https://www.shiprocket.in/blog/ecommerce-fulfillment-innovations/ description: COVID-19 pandemic has impacted our lives to a great extent. The buying patterns of consumers have changed, and the entire retail world has seen paradigm shifts in its functions. This also means that the fulfillment and supply chain functions have seen several innovations and challenges during the five months since we have gone through the lockdown and unlock phases. last_updated: 2023-11-01 source: webpage --- # eCommerce Fulfillment Innovations Brought Out Due to COVID-19 COVID-19 pandemic has impacted our lives to a great extent. The buying patterns of consumers have changed, and the entire retail world has seen paradigm shifts in its functions. This also means that the fulfillment and [supply chain](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) functions have seen several innovations and challenges during the five months since we have gone through the lockdown and unlock phases. As everything started getting back to normal, the third wave with the Omicron variant hit the country. But like it is said, the world does not stop at one adversity. Life moves on, and so, the retailers, [logistics companies](https://www.shiprocket.in/), and courier partners have adapted to the new guidelines and moved forward in conducting operations in the best manner possible. With this article, we would like to emphasize a few fulfillment challenges the retailers and logistics providers face and throw light on a few innovations that came into the picture after the shift in practices. ## eCommerce Fulfillment Challenges Faced After the COVID-19 Pandemic ### Unserviceability of Couriers After the nationwide lockdown was imposed on 24 March 2020, almost all courier companies were unserviceable for delivering non-essential products. This led to a complete halt of operations for some businesses like the [apparel industry](https://www.shiprocket.in/), electronics companies, etc. Many parcels were stranded at courier hubs or warehouses that would not be delivered to the customers. Only essential items were allowed to be shipped, and due to the increasing demand and stringent procedures, couriers and retailers could not fulfill these orders on time. ### Restricted Movement During the first and the second (delta variant) wave, several restrictions were imposed on movement between state borders that led the supply chain process to take a lot of time to become stable after the lockdown. Also, due to continually changing instructions, operations could not be stabilized for a very long time. The aftermath of this is felt to date when the order delivery TAT is still high for many locations. This was an enormous challenge for courier companies. The entire fulfillment supply chain for eCommerce companies was disrupted as the routing for [couriers](https://www.shiprocket.in/carrier-integrations/) had to be planned meticulously to ensure successful delivery. ### Minimal Contact Supply Chain The next big challenge for successfully adapting to the new normal was the minimal contact in [supply chain operations](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). Since there were never any protocols for such type of hygiene and sanitization, companies took a long time adapting to the idea of wearing a mask and gloves and sanitizing their hands over frequent intervals. Parcels also had to be sanitized regularly, and the contact between personnel and shipment had to be minimized to a great extent. ## Innovations Arising Amid Challenges Amid the increasing challenges, retailers, consumers, and fulfillment personnel quickly adapted to the new norms and innovated several ways to carry out operations seamlessly. Here are a few examples of such shifts and eCommerce fulfillment innovations we could identify from the past two years. ### Contactless Delivery Soon after the lockdown was announced and strict social distancing and hygiene practices were put into place, several companies adopted the [contactless delivery](https://www.shiprocket.in/blog/contactless-delivery-essential-items/) technique to ensure that the customers receive the packages in the safest manner possible. Companies like Dominoes India and Swiggy started the trend, and all significant marketplaces such as Amazon, Flipkart, etc further adopted it. All courier companies delivering essential items during the lockdown also adhered to this norm of contactless delivery. The customer was not required to sign or come in contact with any document. The package was left outside on a designated spot, and the customer could collect it at their convenience. This has to be one of the most exciting innovations in the supply chain management process. Delivery is one of the critical aspects of a positive [customer experience](https://www.shiprocket.in/blog/improve-shipping-experience/), and companies put in the extra effort to make sure that the package reaches safely to the customer. Companies have gone the extra mile with contactless delivery to make sure their customers receive the best and safest experience possible. ### Online Payments Another interesting turn of events has been the high adoption of online payments. Customers are now adopting the UPI and credit card or debit card payment options over cash on delivery to reduce the contact by a large margin. India has been a country dominated by the cash-on-delivery mode of payment. But with the COVID-19 pandemic, customers have started to adopt a digital way of life and move towards a contactless payment mode too. This has impacted fulfillment operations as the supply chain is shifting towards a more contactless form of functioning that has never been witnessed before. ### Inventory Distribution The next most exciting innovation has been that of [inventory distribution](https://www.shiprocket.in/blog/inventory-distribution/). After the pan-India lockdown was lifted, sellers faced many difficulties getting their products delivered as there were still restrictions for the movement of goods in-between states. For sellers, whose items are placed in different parts of the country, reaching customers was relatively more comfortable as intrastate travel was more convenient than interstate movement. Thus the concept of inventory distribution is gaining momentum as sellers are now tempted to store their products with 3PL providers across the country. This gives them more flexibility with delivery and helps them reach customers faster. [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is one such warehousing and fulfillment provider serving sellers and helping them deliver essential goods during the lockdown. ### Paperless Returns Another concept that has gained a lot of attraction during the COVID-19 pandemic is the paperless returns. Returns play a significant role in the [fulfillment](https://fulfillment.shiprocket.in/) supply chain operations. These procedures have been mainly done manually, and the exchange of information has been through sheets and signed documents. With the pandemic ongoing and safety precautions kept in mind, retailers have made efforts to tie-up with shipping companies that provide an automated non-delivery and [return order processing](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) mechanism for their businesses. Shiprocket provides sellers with a platform to automate NDR and undelivered order management. This makes the process of shipping much more efficient and helps decrease RTO by 2-5%. ### Automation in Supply Chain Operations Finally, retailers and supply chain disruptors have begun to see the importance of automation in the supply chain. With automation in place, they can eliminate risks to a great extent and optimize operating efficiency. This will help deliver goods faster and improve the warehouse and storage efficiency, leading to an increase in successful delivery and reduction in RTO instances. ## Conclusion The COVID-19 pandemic has brought out significant shifts in [eCommerce and retail](https://www.shiprocket.in/blog/ecommerce-fulfillment/). With this new and third COVID-19 wave, it is evident that the virus is going to stay for a long time. Thus, many brick-and-mortar stores are now shifting their base online and are targeting customers through diligent marketing techniques. It is time that the supply chain and fulfillment strategies also adopt changes to maximize the results. This will enhance the entire logistics and eCommerce ecosystem and lead to a much more delightful customer experience. --- ## https://www.shiprocket.in/blog/agile-supply-chain/ --- title: Agile Supply Chain: Features And Characteristics -Shiprocket url: https://www.shiprocket.in/blog/agile-supply-chain/ description: An agile supply chain is an iterative approach for any form of requirements during the flow of goods and services. last_updated: 2023-10-11 source: webpage --- # Agile Supply Chain Features And Characteristics An agile [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) is an iterative approach for any form of requirements during the flow of goods and services. These requirements can be for types of goods and services. How you manage the flow of products and services is also important. All the related items need to be taken into consideration to better understand the topic of the agile supply chain. *[Image: Agile Supply Chain]* However, before we look into that, you should understand the meaning of the agile supply chain. ## What Are The Features Of Supply Chain Agility *[Image: Agile Supply Chain]* The traditional practices of the **[supply chain](https://www.shiprocket.in/blog/warehousing-in-supply-chain-management/)** are inadequate. Trends have made it important to deliver only high-quality products within a shorter span of time in varying volumes of the production process. Agility in your supply chain means that a business can rapidly adjust to market disruptions. There are three features of an agile supply chain that are important to understand in the changing world around us. ### Supply Chain Visibility Real-time visibility is when you can view the issues of your end-to-end supply chain. This transparency allows for planning the entire process according to the individual business needs or work silos. Companies can also find issues or delays in their operations early on when there is improved visibility across the [supply chain processes](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). The main benefit of visibility into the supply chain cycle is having clarity into your vendor network, so you can rate and compare their services if any changes arise. ### Operational Sync Not all of your supply chain members are aware of the updates in business processes and organization changes. When your supply chain operations are well synced on one platform, it allows sharing of information in real-time with the right members of your supply chain. Therefore, it is imperative that your supply chain should be well-synced across the connected networks. ### Real-Time Collaboration Real-time collaboration is about bringing all of your members and stakeholders together to meet the company’s objective. It allows you to reach the end goals as one cohesive [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) unit. Working together in a collaborative environment allows handling multiple scenarios in the supply chain processes. You can also evaluate the whole process of the supply chain without a long list of emails or texts that can be difficult to sort through. Supply chain disruptions help make changes where needed to optimize for the future. The agility in supply chain management allows you to manage a tremendous crisis and gives you a chance to improve. Also, the supply chains with low visibility across the network may no longer work for companies and need to be changed according to future requirements. --- ## https://www.shiprocket.in/blog/ways-to-drive-b2b-lead-generation/ --- title: Effective Ways to Drive B2B Lead Generation url: https://www.shiprocket.in/blog/ways-to-drive-b2b-lead-generation/ description: Generating B2B leads is one of the primary goals for any eCommerce business. There are different methods of doing business, but generating B2B leads is one of the most effective ways to produce quality leads. However, there are many ways to do it. Identifying which one is the most effective for your business is the best way to increase the number of leads. last_updated: 2023-10-11 source: webpage --- # Effective Ways to Drive B2B Lead Generation Generating B2B leads is one of the primary goals for any [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). There are different methods of doing business, but generating B2B leads is one of the most effective ways to produce quality leads. However, there are many ways to do it. Identifying which one is the most effective for your business is the best way to increase the number of leads. *[Image: B2B lead generation]* B2B lead generation is different for business-to-business lead generation. It depends primarily on your business type. Lead generation involves collecting information such as customer’s name, email, company name, and job title, and using that information to target them with customized sales pitches or ad campaigns. If you are looking to boost lead generation for your company, here are points to get more B2B leads. ## How to Boost Lead Generation for Your Business? *[Image: B2B lead generation]* ### Live Webinars B2B marketers consider webinars as an effective tool for generating quality leads. This is because webinars provide companies with the opportunity to target and educate their audiences. It allows them to connect with your business. In 2022, the need for B2B companies to host webinars is even bigger. The restrictions due to the Covid-19 pandemic made companies leverage these events to reach a larger audience, and run product demonstrations. Companies can use these webinars to make partnerships with other companies and generate leads by hosting webinars. ### Content Optimization A report by Google shows that an average buyer conducts at least 12 online searches prior to entering a website. Further, most buyers conduct online research prior to making a purchase from an [eCommerce store](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/). These statistics show the importance of the organic search for generating B2B sales leads in 2022. The best way to improve your organic reach is to publish quality content on your website by researching the right set of keywords and using them naturally. Also, try including relevant keywords in URLs, create meta descriptions, and optimize title tags. If you do this correctly, it will surely enhance the visibility of your content on search engines. This will drive traffic to your website and you will generate more B2B leads for your company. ### Social Media Promotion Social media engagement and promotion is a powerful medium that marketers use to generate B2B leads. The best way to promote on social media is to join social media groups to engage customers and professionals and generate leads. The key to succeeding in this is to initiate conversations in the group, engaging in conversations with people in the group. Once the people of the group get to know your brand, use that connection to interest them in your product or service offerings. ### Inside Sales Strategy The inside sales strategy is also referred to as remote or virtual selling and is an effective way for generating B2B leads. It involves reaching out to the customers virtually as opposed to meeting them in person. To use this promotion technique, you’ll need a team of trained professionals who can respond to specific questions related to your products. In general, the inside [selling](https://www.shiprocket.in/blog/online-selling-process/) strategy requires following the prospects throughout the sales cycle for B2B lead generation. ### Chatbots For Communication A report shows that responding to customers within a few minutes is important, but only 10% of B2B companies are able to do so. Today customers want quick responses to their queries. The AI-enabled chatbot is the solution for instant communication that provides a fast and easy way for B2B companies to interact with their target audiences. The chatbots can be automated and used to communicate with customers as well as guide them instantly. When a prospect interacts with the chatbot, you’ll be able to gather the data including their name, business type, email addresses, phone numbers, feedback, and preferences. ### Takeaway B2B lead generation is not easy because you can’t execute a strategy that works for someone else’s business. Finding a strategy that works for important for effective lead generation. It is all about knowing your audience and how they interact with [your business](https://www.shiprocket.in/blog/set-up-your-business-from-home/). If you have any other ideas for B2B lead generation that work well for you? If you’ve, we’d love to hear about them in the comments section below. --- ## https://www.shiprocket.in/blog/logistics-updates-corona-virus-outbreak/ --- title: Update: Pickup & Deliveries to be Impacted Due to Night & Weekend Curfews in Several States & Union Territories Across the Country url: https://www.shiprocket.in/blog/logistics-updates-corona-virus-outbreak/ description: With the emergence of the new COVID-19 variant, Omicron, the infection cases are rising in India again. The variant is said to be more infectious than the previous ones, and most cities and states throughout the country are witnessing a significant rise in omicron cases daily. last_updated: 2023-10-11 source: webpage --- # Update: Pickup & Deliveries to be Impacted Due to Night & Weekend Curfews in Several States & Union Territories Across the Country With the emergence of the new COVID-19 variant, Omicron, the infection cases are rising in India again. The variant is said to be more infectious than the previous ones, and most cities and states throughout the country are witnessing a significant rise in omicron cases daily. In order to curb the same, governments of many states have imposed a strict night curfew and weekend curfew. Here’s the list of states and cities that have a curfew, night curfew, or lockdown imposed: [supsystic-tables id=139] ## **Important Points to Know** 1. All [courier](https://www.shiprocket.in/carrier-integrations/) operations, including pickup and delivery, will be impacted due to the restrictions. 2. We expect hub connection time to be delayed by 1 day because of night curfews. 3. Pickups and deliveries will be affected because of multiple restrictions in these states. Note: Shiprocket’s services will resume being normal in all the states with no delivery restrictions in place. And in the states where the night/weekend curfew is imposed, there could be a delay in pickup and delivery by a day or two. You can always write to us at [email protected] to get all your queries resolved. Stay safe, stay happy. Watch this space regularly as we will be updating all relevant information every day here itself. **#Indiafightscoronavirus** --- ## https://www.shiprocket.in/blog/online-classified-ads-infographic/ --- title: How Can Online Classified Ads Be Helpful For Your Business [Infographic] url: https://www.shiprocket.in/blog/online-classified-ads-infographic/ description: Online classified ads are a cost-effective way for small business owners to with their potential customers. They help publicize brands and the products and services offered by them. last_updated: 2023-10-11 source: webpage --- # How Can Online Classified Ads Be Helpful For Your Business [Infographic] Online classified ads are a cost-effective way for [small business owners](https://www.shiprocket.in/blog/ecommerce-benefits-small-business-entrepreneurs/) to with their potential customers. They help publicize brands and the products and services offered by them. Many online D2C brands are utilizing online classified ads to foster interaction with customers, increase subscriber base, and promote retention, loyalty, and repeat visitors to the website. *[Image: Online Classified Ads]* *[Image: Custom Banner]* --- ## https://www.shiprocket.in/blog/b2b-vs-b2c-supply-chain/ --- title: B2B vs. B2C Supply Chain: Understanding the Difference url: https://www.shiprocket.in/blog/b2b-vs-b2c-supply-chain/ description: Gone are the days when it took months to deliver goods from one place to another. With the change in time and technology, it has now become easy to provide the products and services in no time. last_updated: 2023-10-11 source: webpage --- # Understanding the Difference: B2B vs. B2C Supply Chain Gone are the days when it took months to deliver goods from one place to another. With the change in time and technology, it has now become easy to provide the products and services in no time. There are multiple options available like [Same-day Delivery](https://www.shiprocket.in/blog/same-day-shipping/), Standard Delivery, Midnight Delivery, and many more. You don’t have to bother about the product delivery; everything is just a click away! All you need is a good supply chain model. A growing business needs to have a productive supply chain that can enable information technology. Now the question arises, why is it necessary? To understand this let’s know what the supply chain is? ## Overview Of Supply Chain A Supply Chain is a connected process of making and selling goods from the initial stage of supplying the raw materials to deliver finished goods to the customer. This operation plays an integral part for any company hoping to compete. It is an expansive and complex undertaking that ensures that each partner, i.e., suppliers to manufacturers and beyond, performs well. Effective supply chain management combines change management, collaboration, and risk management, which helps create alignment and communication between all the entities. Hence, the purpose of the supply chain is to get goods produced and distributed quickly and efficiently. ## Four Elements Of Supply Chain An adequately designed [supply chain strategy](https://fulfillment.shiprocket.in/blog/supply-chain-management-optimization/) helps you be the best in the market and do comprehensive business. Below are the mentioned four key elements which will help you to improve customer relationships and satisfaction: 1. **Integration:** It is the brain and heart of the supply chain. It’s the technology process that closely coordinates in the supply chain process. The communication and the information platform should work seamlessly for accurate and reliable information on all the supply chain activities to avoid delays, shortages, and interruptions. 2. **Operations:** Day to Day operations are the backbone of the work. It requires accurate and real-time tracking of your inventory and production schedules. Monitor and align the operations undertaken to ensure everything remains on track and facilitate a smoother and less expensive path to fulfillment. 3. **Purchasing:** You cannot make something from anything. So having the right product, in the correct quantity, and at the right time is essential. It’s the process of acquiring materials components to fulfill the requirements of the enterprise. 4. **Distribution:** The transport, delivery, and return of goods is a component of your supply chain that should always be simplified, optimized, and corrected for better client service. Hassle-free pickup/return service and timely delivery of goods to end-users and consumers are crucial. There are two broad categories of business relationships for facilitating the sales of goods and services. B2B is the business-to-business category, and B2C is the business-to-consumer category. In B2B, the transaction takes place between one business to another, while in B2C, the transaction takes place between the company to the end-user, i.e., the consumer. ## Critical Differences in B2B vs. B2C Supply Chain - The bargaining level between the buyer and the seller within the supply chain differs. It includes negotiations between buyer and seller, the length of the supply chain, the number of sales, and the number of customers involved. In a B2B supply chain, the business generally has greater bargaining power. - B2B supply change will often involve the two companies concerned with one [selling](https://www.shiprocket.in/blog/online-selling-process/) a product or service directly to the other. In contrast, B2C supply chains are usually longer because they involve numerous producers, wholesalers, and retailers. - B2B involves the sale of bulk services or inventory stock required by Business clients for production purposes or resale as a part of a retail strategy. - Sales volumes are higher during a B2B supply chain than during a B2C supply chain. The B2B supply chain relationships are proportionately more important than relationships in a B2C supply chain. - There are generally fewer customers in a B2B supply chain, and relationships are developed around mutually beneficial arrangements to help manage performance, establish accountability, and encourage continuous improvement. The much greater number of customers in a B2C relationship has important implications for how a business is driven to gain repeat customers and achieve and maintain brand loyalty. ## Effective Supply Chain Model in eCommerce Supply chains play a crucial role in getting a product or component to another user. The most common transactions are business to consumer (B2C) and business to business (B2B) when selling goods and services. In business-to-consumer (B2C), the goods and services are sold to a consumer who is the product’s end-user. However, in business-to-business (B2B), the goods and services are traded between companies. The relationships are integral to businesses. And it’s essential to understand how their supply chains vary to suit their business model. Often you’ll experience differences within the negotiation approach, such as how long the supply chain lasts, what percentage of customers are involved, and, therefore, the number of things ordered. Today, modern consumers expect to receive their orders faster than ever before. They want the early delivery of their product/service. The digital marketplace continues beyond the traditional retail business model, and that’s why an effective, hassle-free, transparent, and advanced supply chain medium is required. To fulfill your needs, you can partner with the next generation shipping solutions like *shiprocket, which offers* the best-in-industry [shipping services](https://www.shiprocket.in/). ## Is B2B At an Advantage? Even though B2B supply chains may learn some valuable lessons from their B2C counterparts, B2B supply chains do have some clear advantages: B2B businesses sell in more enormous quantities. So, they can establish arrangements with their shipping partner at standardized shipping rates. And, because companies rely so heavily on products shipped in and out of their facilities regularly, it often makes sense to invest capital in their supply chain process. While the B2B supply chains have a critical human element, the B2C supply chains have a leg up from the technology point of view. The technology can provide unique opportunities to answer questions, provide customer service resources, and an avenue to manage the supply chain at the end of the day. On the other hand, the B2B supply chain is fuelled by relationships. In the B2B space, many companies have grown up with each other and deeply established their strategies, growth opportunities, and success. ## Conclusion Understanding changing customer needs and optimizing the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) channels is critical for a B2B seller’s long-term success. It’s the new era where the market is tech-savvy. So, ignoring the digital forward competitors can put the business at risk. To avoid a crisis, it’s crucial to use technology-driven tactics for maximum customer reach. Delivering a seamless, transparent, and cost-effective experience throughout the supply chain benefits both the business making the sale and the customer purchasing. Ensure to have an advanced, transparent, and practical supply chain process. --- ## https://www.shiprocket.in/blog/ecommerce-roi-return-on-investment/ ```markdown --- title: How to Manage Return On Investment (ROI) For Your eCommerce Business url: https://www.shiprocket.in/blog/ecommerce-roi-return-on-investment/ description: eCommerce ROI is the metric that shows the profits generated by a company through a specific marketing campaign or action. last_updated: 2023-10-11 source: webpage --- # How to Manage Return On Investment (ROI) For Your eCommerce Business We have seen a myriad of eCommerce websites working on the Internet. Every businessman is looking to start an [online store](https://www.shiprocket.in/blog/advantages-of-ecommerce/) where they can sell their range of products. One can get a lot of benefits by opting for an eCommerce store as it delivers a comprehensive range of benefits to retailers. But without satisfied customers, there won’t be a successful company which means everything goes hand in hand. *[Image: eCommerce_ROI]* ## What is eCommerce ROI? The ROI or return on investment is the most important metric to consider for your online business. In this post, we’re explaining the most important things regarding eCommerce ROI with an ever-deeper analysis. Let’s start with the definition. **_E-commerce_** ROI is the metric that shows the profits generated by a company through a specific marketing campaign or action. In other words, the ROI shows what we get back from the investment. ## How to Calculate the Return on Investment? The formula is simple: ROI = (Profit – Investment) / Investment x 100 ## How to Improve eCommerce Return on Investment (ROI)? *[Image: eCommerce_ROI]* The return on investment is the calculation that gives you numerous advantages. The first is knowing your investment’s impact on your business. If you know where you’re wasting money, it’s easy to change your strategy. Different ROI metrics can help you make important decisions for your business, including: ### Investing in New Technology and Tools Adding new technology and tools to your business can be a step in the right direction, but you must invest wisely. Determining the ROI on an equipment purchase allows you to know how valuable a new technology or tool is. ### Adding New Employees Hiring new employee increase your business’s profitability. But it is also important to gauge the return on investment of your new hiring to better understand what number of people to hire in a particular year or month. ### Expanding Your Business Expanding your business or adding a new department to your business can be a smart move if it helps increase profits. You have to calculate return on investment on your business expansion to determine the profitability of your departments and identify opportunities for expansion. ### Tracking Sales Strategies If you’re looking to improve your sales strategy, tracking sales strategies that drive results will help you to know about its profitability for your business. ### Using ROI for Your Business Advantage Calculating your eCommerce ROI gives you an overview that you can use to advance your [eCommerce sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) and marketing strategy. In other words, you’ll learn by measuring your eCommerce ROI. Perhaps the most useful insight you’ll gain through measuring ROI is where you should be investing your money. If you are spending on one particular segment of your eCommerce strategy, you can allocate your funds accordingly to what works best for your business. Likewise, ROI can help you reset or adjust your strategy according to customer behavior. There is no need to focus on revenue only. You can focus on other aspects as well to boost your branding strategy. You can calculate ROI to determine the success of your efforts on social media and digital channels. If one particular strategy helps increase profitability for your business, you can spend your money and time there. ## The Bottom Line It doesn’t matter if you’re having an online business or running a [brick-mortar store](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/), practically every business decision requires knowledge of ROI. To know if your efforts are yielding results or not, understanding the ROI is crucial for any business to succeed. Not checking the ROI is not good for decision making and it’s like investing your money without any security. With accurate ROI metrics, you can know which path to follow. In addition, knowing how to calculate ROI can be especially beneficial for businesses looking to invest in new products or services. ``` --- ## https://www.shiprocket.in/blog/benefits-of-multi-vendor-b2b-marketplace/ --- title: Top 5 Benefits of a Multi-Vendor B2B Marketplace url: https://www.shiprocket.in/blog/benefits-of-multi-vendor-b2b-marketplace/ description: Explore the benefits of a multi-vendor B2B marketplace for your business. Learn how to increase revenue, expand reach & improve efficiency. last_updated: 2023-11-02 source: webpage --- # Top 5 Benefits of a Multi-Vendor B2B Marketplace The progress of B2B marketplaces has been exceptional in recent years. They are fuelled by an increasing number of online buyers. This allows several [ecommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) entrepreneurs to start their own e-commerce businesses. B2B marketplaces are open for both online retailers as well as customers. A multi-vendor B2B marketplace makes it possible in an easy and efficient way. *[Image: Multi-Vendor B2B]* A multi-vendor eCommerce marketplace typically works as a host between sort of sellers who sell differing types of things. The customers have the convenience of buying different sorts of goods on a single platform. It provides them with a convenient online setup that may be a lucrative option for an eCommerce business to think about. ## Benefits of Multi-Vendor B2B Marketplace *[Image: Multi-Vendor B2B]* ### Lower Financial Burden Opening a multi-vendor b2b marketplace requires you to invest money for designing new and innovative products, and managing inventories, and logistics. All of these are the responsibility of the sellers operating within the marketplace. Similarly, the b2b marketplace also specializes in promoting a business through [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) and digital platforms. It helps scale the eCommerce operations to succeed in global markets. This further brings down the costs of operation and helps in launching a responsive and feature-rich online marketplace. ### Improved Quality Levels The sellers in the b2b marketplaces offer products of varying quality levels that make it necessary for the marketplace owner to keep a quality check on every product. If a vendor is selling deceptive products, it could bring down the marketplace’s reputation. With a multi-vendor B2B marketplace the quality-related matters are often resolved to some extent by having a scoring system for every seller. For example, Amazon has that kind of scoring system to check the rating of the merchandise and which seller is best suited for a particular merchandise page. ### Multi-Vendor Inventory Management An eCommerce company will not be able to afford the prices of maintaining a warehouse of goods. With a multi-vendor marketplace, each vendor is liable for keeping the inventory. It releases the financial burden and sellers can focus on other important things and on scaling up their business with efficiency. ### Efficient Logistics The vendors are liable for the quality of their goods, the b2b marketplace is responsible to look out for deliveries and [logistics](https://www.shiprocket.in/encyclopedia/logistics/) operations. The B2B marketplace fulfills this need for efficient logistics to move items safely and deliver them on time. The problem of logistics is eliminated with a dynamic b2b marketplace that allows store owners to trace all deliveries from all sellers under one roof. ### Better Customer Service Customer service is an important factor to keep an eye on. In a b2b marketplace, the customer complaints are shared within the platform and not with the sellers or individual vendors. The B2B marketplace takes care of the problems related to payment, refunds, returns, or replacements that may be needed. This is a really time-consuming process that also requires a separate customer service team. However, this can also be resolved with the assistance of a b2b marketplace service provider. ## Wrapping Up The online B2B multi-vendor marketplace benefits eCommerce businesses in many ways. The first one is by leaving a great impact on business growth. A multi-vendor B2B platform requires simple investment to start a business. That’s also one reason why many entrepreneurs are looking for the right marketplace platform to add to their business. There are viable choices for multi-vendor [eCommerce marketplaces](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) that will help businesses to tackle such limitations and find out excellent growth opportunities. --- ## https://www.shiprocket.in/blog/importance-of-b2b-telemarketing/ --- title: Importance of B2B Telemarketing for Lead Generation url: https://www.shiprocket.in/blog/importance-of-b2b-telemarketing/ description: B2B telemarketing offers solutions to their customers' pain points while B2C telemarketing is a creative strategy on your customers desires. last_updated: 2023-10-11 source: webpage --- # Importance of B2B Telemarketing for Lead Generation Before you start a telemarketing B2B campaign, do you know what questions to ask? Here are some of the questions to ask for collecting more information. *[Image: B2B Telemarketing]* Are you creating this campaign for brand awareness? Are you looking to make a sale over the phone? How does B2B telemarketing differ from B2C? The B2B and B2C telemarketing both have similar goals, but they have a number of differences too. For example, B2B telemarketing offers solutions to their customers’ pain points. On the other hand, B2C telemarketing is a creative strategy based on your customers’ emotional instincts and desires. ## What are the Benefits of B2B Telemarketing for Companies? *[Image: B2B Telemarketing]* To find new growth opportunities while building your business credibility with relevant information, B2B telemarketing is something your company cannot ignore. Here is an overview of the benefits of B2B telemarketing: ### Quality Lead Generation B2B telemarketing is a personalized way to do prospecting. In this approach, [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) will be able to generate quality leads and build more relationships with customers. ### Improves Performance Under this B2B telemarketing strategy, you will be able to record calls and listen to the customers’ queries carefully. Plus, you’ll be able to measure statistics related to average calls in a month which helps you to know the number of prospects. ### Easily Affordable It’s better to invest in B2B telemarketing campaigns compared to setting up a sales team. It will reduce your operation costs and you’ll be able to focus on more prospects for revenue generation. ## What are the Main Steps of B2B Telemarketing? *[Image: B2B Telemarketing]* B2B telemarketing is the key to your business success and having qualified leads for what you’re [selling](https://www.shiprocket.in/blog/online-selling-process/). ### Setting Up Your Goals First of all, it’s important to know who you want to target by establishing your telemarketing goals. Then, you can focus on what you want to achieve through your B2B telemarketing campaign. Also, consider the budget of your short and long-term telemarketing campaigns. ### Preparation of Script Get your team a telemarketing script that can benefit the one when starting out. Try to include all the essential information about the campaign and responses that your sales reps can have during the conversation. ### Essential Training Training your sales team is important to make them learn about new tactics and approaches for higher conversion rates. Giving your team some new skills can help improve the success rate of your entire telemarketing campaign. ### Tracking Metrics Tracking your success metrics is important for your team. Knowing the [conversion rates](https://www.shiprocket.in/blog/improve-conversion-rate-with-fast-checkout/), sales reps’ performance, and the sales made by region are the few metrics to evaluate your progress consistently. ### Team Engagement Team engagement is also important for your sales team, as they have to deal with rejection and wrong attitudes on a daily basis. Try to create motivational events or rewarding incentives for your team. ### In the End A B2B telemarketing campaign for lead generation is a proven way to generate high probability leads and [increase sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) revenues. A well-planned telemarketing campaign can also help earn the trust of the people through a personal connection. A good telemarketer always works hard to help its customers rather than selling to them. --- ## https://www.shiprocket.in/blog/brand-strategic-marketing-myths/ --- title: 6 Myths Uncovered About Brand & Strategic Marketing - Shiprocket url: https://www.shiprocket.in/blog/brand-strategic-marketing-myths/ description: Often due to gaps in knowledge or preconceived notions about branding and marketing, online sellers are unable to utilize the power of branding and strategic marketing for their company. However, branding and marketing are essential to take business to the next level. last_updated: 2023-10-09 source: webpage --- # 6 Myths Uncovered About Brand & Strategic Marketing *[Image: Brand and strategic marketing myths]* Often due to gaps in knowledge or preconceived notions about [branding](https://www.shiprocket.in/blog/how-branding-and-marketing-help-online-business-grow/) and marketing, online sellers are unable to utilize the power of branding and strategic marketing for their company. However, branding and marketing are essential to take business to the next level. To help our online sellers clear their misunderstandings, we have uncovered the most common myths regarding branding and marketing. So, get started. ## What is a Brand? The phrase “brand” refers to a commercial and marketing idea that allows consumers to recognize a specific firm, product, or person. Brand is intangible, meaning it cannot be touched or seen. As a result, it aids in the shaping of public impressions and opinions about a business, its products, and persons. Brand often uses identifying markers to help build brand identities in the marketplace. It adds significant value to a firm or an individual, giving them a competitive advantage over competitors. As a result, many businesses seek [trademark](https://www.shiprocket.in/blog/online-trademark-registration-in-india/) protection to protect their brands. ## Most Common Myths About Branding ### MYTH 1: Brand is Just a Logo & Tagline Not at all! A brand is a promise, perception, expectation, persona, and a plethora of other intangibles encased in creative design. People’s perceptions of an organization’s products, service, reputation, advertising, messaging, voice, and visual identity make up a brand. It’s job is to form a link that will result in more power and profit than what even the product or service can provide. ### MYTH 2: Brand is Optional This is perhaps the most widespread branding myth: if you don’t put in the effort to build a brand, you don’t have one. However, this is not the case: whether you intend it or not, a brand lives in the minds of your consumers. It is essential to have a brand identity to make it recognizable in the [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) and help differentiate your organization and products from the competitors. ### MYTH 3: Brand can be Everything to Everyone, Everywhere Developing a target audience and determining how to contact with them is integral for any branding strategy. After you’ve gone through that, you can start defining your brand with your target audience in mind. ### MYTH 4: Brand is Developed Only Once Brand is ever growing – it changes, grows, and adapts to the settings in which it lives. Your offer may evolve, your audience may grow older or younger, or the market context may move. To mitigate this transition, your brand is an asset that must be preserved. ### MYTH 5: Brand’s Success Can’t Be Measured Evaluating brands is more complex than measuring things like social campaign involvement or the level of frustration experienced by those forced to sit in meetings that last longer than intended. However, this does not rule out the possibility of measuring its success. Baselines are the numbers or the collection of numbers which tells the current state of the brand and through which we can measure the brand success. ### MYTH 6: A Successful Brand can Figure Out What it Stands for [Customers](https://www.shiprocket.in/customers/) are becoming increasingly distrustful of organizations and analyze discrepancies between brand promise and brand reality closely. Inconsistency in how your brand acts and communicates can be highly harmful to your reputation, putting your brand’s loyalty in danger. ## What is Strategic Marketing? Strategic marketing is what companies do when they have a well-defined, documented marketing strategy that guides all of their activities. It is long-term in character and serves as the foundation for all marketing decisions. A marketing strategy will have some particular goals and objectives in mind. Still, it’s all about gaining a sustainable competitive edge that will allow the company to grow profitably in the future. ## Most Common Myths About Strategic Marketing ### MYTH 1: Small Businesses Don’t Require Marketing It’s easy to see why this concept is so popular. Small businesses don’t have nearly as much time or money to devote to marketing as compared to more prominent corporations. This isn’t to say that marketing is a waste of money or time. Marketing for small businesses demands more thought and planning to make the best use of your marketing budget. ### MYTH 2: Marketing is Easy & Can be Done by Anyone If you want to see your marketing efforts pay off, you’ll need a lot of work and devotion. And, no matter how much you try to prevent it, it will cost you money. It’s tempting to choose less expensive [marketing tactics](https://www.shiprocket.in/blog/global-b2b-marketplace-tactics/) to expand your organization, but a successful procedure is far from free. Quality is more important than quantity, and careful marketing consistently produces good results. ### MYTH 3: Strategic Marketing & Advertising are Same Advertisement is used in conjunction with a range of different marketing strategies. Advertisement goes hand-in-hand with a variety of other marketing methods. After being caught by an ad, SEO and tailored content will push people to continue exploring your products and services. ### MYTH 4: Strategic Marketing Only Acquires New Customers Getting consumers is only half the battle; logic implies that keeping them is the other half of the marketing equation! Customer retention is no laughing matter; even large organizations battle with it. ### MYTH 5: Marketing Delivers Fast Results The most popular and effective organic marketing methods, such as [SEO](https://www.shiprocket.in/blog/best-free-seo-tools/) implementation, are notorious for taking months to provide significant effects. It can also be seen with paid marketing, such as sales funnels, where gaining a qualified lead can take some time. ### MYTH 6: Quality Products Sell Themselves No, they don’t! There is a lot more competition out there than you might think. Even if you work in a highly specialized area with up to 30 million rivals, you can bet that someone else is selling what you’re selling. ## Conclusion: In a world filled with marketing fallacies, one thing is sure: a brand’s return on investment on marketing cannot be underestimated. With an almost continual flood of marketing material, [customers](https://www.shiprocket.in/customers/) are looking for more from brands – a connection, a relationship. Your brand will be more appealing to target audiences, strengthen what it stands for in their minds, and inspire higher loyalty if you combine a significantly different experience with distinctive brand assets. However, to move audiences down the path of loyalty and generate brand equity, brand-building necessitates dedication and consistency. --- ## https://www.shiprocket.in/blog/attract-audience-with-amazon-coupons/ --- title: How You Can Attract Audience With Good Amazon Coupons url: https://www.shiprocket.in/blog/attract-audience-with-amazon-coupons/ description: Employing Amazon promo codes or discounts is a terrific method to increase sales and attract more people to your Amazon business. last_updated: 2023-11-02 source: webpage --- # How You Can Attract Audience With Good Amazon Coupons *[Image: Attract customers with Coupons]* ## Introduction: Consumers are discount-loving creatures who will go to tremendous lengths to get a fantastic deal or save a few rupees on their internet purchases. That’s why, especially on Amazon, special deals and promotions are such an essential method for sellers to boost sales. In addition to markdowns, employing Amazon promo codes or discounts is a terrific method to [increase sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) and attract more people to your Amazon business. They not only save your customers a little money, but they can also enhance your store’s overall ranking on the site if applied correctly. ## What Are Amazon Coupons: Like the newspaper coupons you used to get in the mail, Amazon Coupons allow customers to save a specified cash amount or a percentage of the price of a product. When Amazon Coupons are enabled on a product, they appear as a button beneath its listed price. Customers can click on a coupon to redeem it. Coupons from the best-performing sellers appear categorically on Amazon’s main coupons page, where users may “clip” and bookmark the discounts that are most enticing to them, in addition to being redeemable immediately on an item listing. Amazon coupons have the distinct advantage of being searchable on the platform. While promo codes remain static on product pages, Amazon coupons can be found, displayed in the price box, inside a customer’s cart, and on the coupon page, bringing additional traffic to your listing. Another benefit of Amazon discounts is that they operate on a set budget, so you don’t have to worry about [selling](https://www.shiprocket.in/blog/online-selling-process/) all of your stock at a discount. Coupons can be listed with a fixed amount or a percentage off. ## Why Use Amazon Coupons? Paying for coupons on Amazon is practically the same as paying for product advertising because it raises the chances of a customer purchasing something from your store. The more customers who use your coupons, the more sales you’ll make, the better you’ll rank on Amazon, resulting in even more sales. Consider it a new method to improve your listings. If you want to increase Amazon traffic to your listings (and who doesn’t?) and make use of the traffic that already exists on the site, Amazon discounts are a terrific way to do so while also increasing your conversion rate. ## How Can You Create A Coupon? To enable coupons on individual listings, go to Amazon Seller Central, choose the Advertising tab, and scroll down the dropdown menu until the term “Coupons” appears. You can then search for and add the [SKUs](https://www.shiprocket.in/blog/creating-effective-skus/) or ASINs of the products to which coupons should be applied. ### As an Amazon seller, you can provide two different sorts of coupons: - Customers can use coupons to get a specific cash amount off their purchase. - Customers can use coupons to get a certain percentage of their purchases. Sellers are authorized to offer a discount on an item between 5-80% off its lowest price. Aside from that, coupons are quite adaptable: you can personalize each one by deciding how much you want to save, how much you want to spend, and when you want it to expire. Customers will see a button underneath the listed price of your goods once you’ve activated a coupon on your account, allowing them to claim the discount. That button will be green for Prime members. Non-Prime users will notice green text beneath the listing price directing them to a deal. [Coupons](https://www.shiprocket.in/coupons/) will be emphasized with an orange ribbon for users who arrive at your page via the Amazon Coupons landing page. *[Image: Coupons Benefits]* ## Benefits Of Creating Coupons: **Increase the visibility of your products** – Customers will flock to your [online store](https://www.shiprocket.in/blog/advantages-of-ecommerce/) if you offer discounts, enhancing the visibility of your products. When crafting the description, make sure to advertise your offer correctly. Discounts should also be emphasized, and once the request is made, you may expect more significant visitors. **Increases your chances of making a sale on Amazon** – Coupons improve the likelihood of drawing more clients to your products, resulting in increased sales. While shopping, every customer is on the lookout for special deals. Any promotional offer or voucher will naturally catch the attention of clients. As an Amazon seller, you can also generate coupons for your [customers](https://www.shiprocket.in/customers/) to improve the likelihood of additional sales. ## How Can You Maximize Your Return On Coupons? Because there are two different kinds of Amazon coupons—the cash discount and the cash coupon—you’ll want to figure out which one maximizes the likelihood of a buyer claiming it. The cash coupon is frequently the most enticing for customers, especially for items with lower discounts. It allows the customer to quickly see how much money they’ll be saving without figuring a percentage off the item’s price. An enticing enough percentage-off discount, on the other hand, can drive a lot of purchases. All you have to do now is test the two to see which your customers prefer. ## Options To Make Your Brand More Unique: Amazon provides several options to help [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) stand out from their competitors. One of the simplest methods to communicate your message to your target audience is to use these tools. - Use a Coupon Badge on your product listing to display the percentage or amount that the coupon will save you. Add a Coupon Badge to your Amazon ad to let users know you have a discount. As a result of this More customers looking for the best offer will be attracted. - Don’t affect the product’s actual pricing. Provide a limited-time discount, but keep the price the same after the sale period has ended. Knowing that the special pricing is only available for a limited period will encourage shoppers to act quickly. It can also help you compete more aggressively at specific periods of the year – optimize earnings when you can but outperform your competition by asking a higher price when the situation demands it. - To get a competitive advantage, load coupons off-site. You can fill up your product information and add a discount code to enhance your sales on Amazon’s affiliate sites. When Amazon notices that one of your items receives more traffic, it will rank it higher in the search results. Off-site vouchers will increase the visibility of your business across multiple channels. If you have your brand that you sell on Amazon and want to compete with larger companies in your industry by expanding visibility, this technique is ideal. ## Conclusion: [Coupons and promos](https://www.shiprocket.in/blog/coupon-marketing/) are an excellent method to help your business and items stand out among Amazon’s competitors. Your business will flourish even in a crowded digital marketplace if you use discounts strategically. Using coupons/promotions, on the other hand, necessitates some thought and strategy. Coupons are noticeable, but they are expensive. On the other hand, promotions are free — but they are frequently hidden behind the fold. Maximize your profit margins by running offers that make the most sense for your brand, goals, and budget. --- ## https://www.shiprocket.in/blog/how-brand-name-influences-customers/ --- title: How Brand Name Changes The Way Your Customers Think url: https://www.shiprocket.in/blog/how-brand-name-influences-customers/ description: A brand name establishes an identity with which people may identify your business. It shapes attitudes, and informs customers about what to expect from your business. It has a great deal of power. A brand name is the first point of contact with your customers. last_updated: 2023-10-09 source: webpage --- # How Brand Name Changes The Way Your Customers Think **“Brand name is more important than a word, it is the beginning of a conversation.”** *[Image: Brand Name]* A brand name establishes an identity with which people may identify [your business](https://www.shiprocket.in/blog/set-up-your-business-from-home/). It shapes attitudes, and informs customers about what to expect from your business. It has a great deal of power. A brand name is the first point of contact with your customers. It is one of the “most precious assets a company possesses” when it comes to a company or product name. It has a lot of influence because it lends legitimacy, ensures quality, and creates client expectations. ## What is a Brand Name? One of the brand elements that help customers identify and differentiate one product from another is the brand name. It should be chosen with attention because it effectively and economically expresses a product’s main idea. It is immediately seen, and its significance may be instantly stored and recalled in the memory. The selection of a brand name necessitates extensive investigation. The product is not always associated with the [brand name](https://www.shiprocket.in/blog/company-name-suggestions/). A brand name can be based on regions (Air India, British Airways), animals or birds (Dove soap, Puma), or individuals (Louise Phillips, Allen Solly). In some cases, the corporation’s brand name is used for all goods (General Electric, LG). ## Features of a Good Brand Name A good brand name should have the following characteristics: - It should be one-of-a-kind/distinctive. - It needs to be expandable. - It should be simple to speak, recognize, and remember. - It should include an overview of the product’s features and benefits. - It should be simple to translate into other languages. - It should be able to be legally protected and registered. - It should suggest a product or service category. - It should specify certain qualities. ## Importance of a Brand Name Your brand name tells a story about you. It expresses your brand’s positioning in the [marketplace](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/). It is a representation of your products or services. It defines your company’s ethics, values, and objectives. It also conveys how you feel about them and the value you can provide to your target audience. A well-created name displays the maturity and relevancy of what you stand for. Lacking vision and creativity causes significant damage to your reputation and will not connect with your target audience. Going down memory lane, you’ll come across businesses that used to be known by a different name. Why do you think BackRub became Google, BlackBerry became Research in Motion, and Brad’s Drink became Pepsi-Cola? These names didn’t appear out of anywhere. They weren’t just a coincidence, either. These companies went through the complete rebranding of their brand story to appeal to their target audience. After much research, trial, and error, these businesses have concluded that it’s all in the name! And now you can see how these brand names rule the market. ## Process of Selecting a Successful Brand Name - **Define branding goals using six criteria**: descriptive, suggestive, compound, classical, arbitrary, and fantastic. It’s critical to understand the role of a brand in the corporate branding strategy and the relationship between the brand and other brands and goods. It’s also crucial to comprehend the role of a brand in the overall [marketing strategy](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) and a full explanation of the specialized market. - **Multiple name generation** – Any possible name source can be employed, including the company, management, employees, present or potential customers, agencies, and professional consultants. - **Screening of names based on branding aims and marketing considerations to create a more coordinated list** – brand names must be free of connotations, easy to say, and meet legal requirements, among other things. - **Obtaining additional detailed information on each of the finalized names** – An exhaustive worldwide legal search should be conducted. Because of the expense, these searches are sometimes done sequentially. - **Conducting consumer research** – Consumer research is frequently undertaken to confirm management assumptions regarding brand recall and significance. Consumers may be shown the attributes of the [product](https://www.shiprocket.in/blog/best-product-ideas-for-ecommerce/) and its price and marketing so that they understand the brand’s purpose and how it will be used. Based on the preceding procedures, management can finalize the brand name that best meets the organization’s branding and marketing goals and then formally registers the brand name. *[Image: Story behind brand name]* ## Story Behind The Brand Name Every brand has a story behind its name. Every customer likes it when there is a story behind its brand name. Customers prefer the opportunity to become immersed in a brand’s history and personality rather than working purely on a business-oriented, impersonal basis. This ties back to the search for brands that share and reflect our beliefs. People like to find something personal to connect with a brand. It also increases the customers’ buying capacities. ## How Does a Brand Name Change The Customers’ Mind? Consumer decision-making is influenced by [brand name](https://www.shiprocket.in/blog/company-name-suggestions/) awareness; if a customer has heard a brand name before, they will feel more at ease while making a purchase. Customers prefer not to purchase unknown brands. People are more likely to purchase brands with which they are familiar and have faith. Customers who are loyal to a brand are aware of it, and unfamiliar brands face stiff competition in this area. However, well-known brands are more likely to be recognized, and as a result, customers are more inclined to select brand-name products. ## Conclusion - The value of a brand is what it offers its [customers](https://www.shiprocket.in/customers/) and what it promises to supply over time. Customers will be drawn to you because of your distinctiveness, which may be communicated through your brand name. - Your chosen name is an extension of your brand. It aids in either reinforcing or distancing your company from the value you deliver. - A memorable name for a new-age venture’s product is critical to making a great impression. In the long run, a unique name creates tremendous passion among customers. - Remember that we live in the digital age, where your name travels across borders, and your reputation is spread far and wide. --- ## https://www.shiprocket.in/blog/how-to-build-brand-on-amazon/ --- title: How to Build Brand on Amazon to Earn Customer Trust url: https://www.shiprocket.in/blog/how-to-build-brand-on-amazon/ description: The eCommerce giant, Amazon, has helped lakhs of Indians sell their products online. Today, crores of products are listed on Amazon and sold every day. However, with the presence of lakhs of sellers on Amazon, the competition increases as well. Amazon India can indeed help grow your online business and increase sales and revenue. last_updated: 2023-10-11 source: webpage --- # How to Build Brand on Amazon to Earn Customer Trust The eCommerce giant, Amazon, has helped lakhs of Indians sell their products online. Today, crores of products are listed on Amazon and sold every day. However, with the presence of lakhs of sellers on Amazon, the competition increases as well. Amazon India can indeed help grow your [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) and increase sales and revenue. Building brand integrity on Amazon and maintaining reputation is crucial to selling products. So, to get ahead of the competition, you need to get your products noticed and ranked. A simple solution to this would be building trust between your brand and the customers, which will eventually help in creating customer loyalty. Let us dive into some ways of building customers’ trust in Amazon to grow your brand: ## Pre-Purchase Experience When customers search for products, your product must appear in the first few search results. No customer goes to 15-20 search pages to find the relevant product. So, they must discover the product quickly and in top results. To achieve it, you can: - Use relevant keywords in the title and **[product description](https://www.shiprocket.in/blog/product-descriptions/)** but ensure that you don’t overuse them. You can also add backend keywords to your product listings. - You can also advertise your products – sponsored products or display ads. These two advertising options will help boost your product discoverability and build brand on Amazon. - The advertising solution can help bring visibility to your product listings on Amazon and increase your chances of making sales. Display ads are banner ads that you can place on websites and mobile applications. Sponsored ads help showcase your products on top of the search results on Amazon. It is based on keywords and is a cost-per-click pricing model. - Your **[product images](https://www.shiprocket.in/blog/product-photography-tips/)** need to be attractive and influence the customers buying decisions. Once the buyer lands on your product page, they must find your page appealing to make a purchase. The product descriptions also need to be clear and informative, containing all the required details. ## Purchase Experience After checking the product pictures and going through descriptions, the buyers might go through the reviews section to know more about the product. Thus, you must go through the *[customer reviews](https://www.shiprocket.in/blog/get-more-product-reviews/)* and encourage your customers to review your products. To do this, you can offer cash back or rewards as well. Positive customer reviews will help gain the trust of other customers and increase their chances of buying products from you. You can also offer your customers fast and quick order delivery options, in addition to COD availability. ## Post Purchase Experience Brand development does not stop once the customer has purchased from you; you would want him to buy from you again. To build your brand on Amazon, you must ensure that your customer comes back to buy from you. Strive to delight your customer by providing the best services and delivery experience. How? Read below! - The **[packaging material](https://packaging.shiprocket.in/)** that you use is as important as the product. The shipment goes through many hands and stops before it finally reaches its final destination. The packaging material will cover and secure the shipment throughout the transit. To ensure that the shipment reaches its destination safely and with no damages, it is crucial that you pack it correctly and with relevant protective packaging. - The last-mile delivery experience also plays a crucial role in the overall customer experience. You can also send greeting cards to your customers to go the extra mile to please them. Some sellers also send hand-written notes and the shipment for a personalized unboxing experience. - Excellent customer service can also help you build pleasant brand awareness. It is common for buyers to contact you directly through Amazon to clear their doubts or know more about the product. This is a great opportunity for you to earn their trust and build loyalty through prompt responses to their queries. Your response should reflect that you have excellent customer service, and your buyers can expect it from you in the future as well. - A hassle-free return experience is also crucial in creating a brand on Amazon. Since buyers buy products from you without touching or feeling the product physically, at times they feel the product is not able to meet their expectations. Thus, they might want to return or [exchange the product.](https://www.shiprocket.in/blog/ecommerce-return-and-exchange-policy/) ## The Final Words Establishing trust between your brand and customers is crucial when you plan to sell on Amazon. It will help you stand out from your competitors. If your customers feel you offer quality products, they are more likely to purchase from you in the future as well. So, make sure that your Amazon product listing and product page says it all about your brand. Get positive feedback from your buyers. Use high-quality product images. Write to-the-point and clear product descriptions. And when it comes to the fastest shipping, you can also choose to **[Self-Ship your Amazon orders](https://www.shiprocket.in/amazon-self-ship/)**. With Amazon self-ship, you sell your products on Amazon, but it is your responsibility to fulfill orders. You can choose to ship Amazon orders with Shiprocket – an automated platform to help you ship orders at discounted rates. Integrate your marketplace channel with Shiprocket and ship orders with multiple courier partners. --- ## https://www.shiprocket.in/blog/get-product-on-amazon-best-seller/ --- title: Quick Ways to Get Your Product on Amazon Best Seller List url: https://www.shiprocket.in/blog/get-product-on-amazon-best-seller/ description: We all have seen the orange best seller badge. The famous badge tells the shoppers whether or not the product is popular. last_updated: 2023-11-29 source: webpage --- # Quick Ways to Get Your Product on Amazon Best Seller List Amazon’s best seller badge is one thing that every Amazon seller wants to bag. We all have seen the orange best seller badge. The badge is famous as it tells the shoppers whether or not the product is popular on the eCommerce platform. It also enables the seller to boost sales as more and more buyers rely on such products. Social proof is a significant factor in influencing shoppers, and an [Amazon](https://www.shiprocket.in/blog/attract-audience-with-amazon-coupons/) bestseller badge develops a trust of customers to rely upon the product. However, it is extremely difficult to get the bestseller badge with so much competition among sellers and so many competing products. *[Image: Amazon Best Seller]* ## What Is Amazon’s Bestseller? Many things can be done to make your products bestselling on Amazon. However, most sellers don’t know the bestselling ranking criteria. The most common assumption is that if you sell a lot of products in a short period, that’s when your products will start ranking. Though that is partially true, many more factors influence and make a [product best selling on Amazon](https://www.shiprocket.in/blog/most-selling-products-on-amazon/). ## Is It Essential to Understand How Amazon Ranks Its Products? If you know the process, it will be easier for you to take the actionable steps and make it happen. Here’s how Amazon decides its best selling products- *[Image: Amazon Product Ranking]* ### Bestseller Ranking Is Relative The speed of your sale is one of the key factors that signal Amazon’s algorithm that the product is selling quickly. And then, the product is compared with its competitor’s product within the same category. For example, if Amazon sees a sudden jump in the sale of your product, but the same jump in sales can be seen in your competitor’s product as well- there is a chance that your product ranking might not go up. The relative ranking is also the reason why some new products launched on Amazon get bestselling badges while similar older products don’t get the badge. ### Predictive Tech Determines Rankings [Amazon](https://www.shiprocket.in/blog/amazon-business-ideas/) has multiple predictive features that are built into their algorithm and which also take into account the product historical data. This means sales are not the only evaluating factors that decide the product rankings. It’s also able to predict, based on the historical data of the product, whether or not it’ll be able to overtake another similar product in a given time. Amazon’s ranking is logarithmic and makes it harder for the seller’s product to rank better. Most products on Amazon’s bestseller list are the ones that have high sales for a continuous and long period. ### It Depends on Both Sales and Customer Reviews [Amazon’s algorithm](https://www.shiprocket.in/blog/keep-amazon-prices-sharper/) is intelligent and only sales wouldn’t help your product rank high. It also considers the quality of the product and what the customers have to say about it. So, sellers need high sales volumes and large numbers of good reviews from customers. Amazon never wanted to be a marketplace that sells products but a place where buyers and sellers meet the best quality. However, the online retail business is only sales-driven, but for an Amazon seller, you must be selling a good quality product. And that’s how you will get good reviews and ratings. *[Image: Amazon Best Seller List]* So, here are three ways to get on the Amazon bestseller list- ## Regular Product Giveaways Amazon giveaways are a great way to launch a new product. This not only helps in seeking the customer’s attention but is also a great way to boost sales. While you’re giving free products to customers, it’s a good way to market your product and gather positive reviews. This will later give you a great return. Many brands launch their [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) with the help of giveaways and that’s how you get your batch of first reviews. However, this is not something that you can do regularly as this is not scalable. And as we know that Amazon’s algorithm has predictive features that also take into both sales velocity and sales increase- Amazon won’t see that as a best seller signal. But, you need consistency to make it happen. ## Drop Your Price to Break-Even This is an old trick wherein you drop your price and give customers discounts so that they get to try your products. Primarily, higher the price, lower the sales, and when you’re trying to kickstart your business, this won’t be helpful. The brainchild behind this tactic is to outprice your competition and [increase sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) and focus on the bulk profit from selling more products. ## Change Your Amazon Product Sub-Category As mentioned above, Amazon’s bestsellers ranking is relative and to get the ranking up, getting the bestselling badge within arms to reach is to reduce the competition. The easiest way to do that is to change your Amazon product sub-category to another similar category but one that is a lot less competitive. It may not work well for every type of product, but if you can make yours work then it might just make the process of getting an Amazon bestseller badge a lot easier. The best way to improve your order accuracy is by outsourcing your fulfillment to [3PL](https://fulfillment.shiprocket.in/blog/3pl-logistics/) providers. --- ## https://www.shiprocket.in/blog/local-shops-in-digital-world/ --- title: The Presence of Local Shops In the Digital World - Shiprocket url: https://www.shiprocket.in/blog/local-shops-in-digital-world/ description: Local Shops on Amazon' is a program that allows you to register your physical store on Amazon and sell to a more significant number. last_updated: 2023-10-10 source: webpage --- # The Presence of Local Shops In the Digital World *[Image: Local shops in digital world]* ## Introduction: Local stores have been at the heart of supplying everyday necessities and consumables for decades. They accepted cash payments, could place an order for a specific item you wanted, and were the go-to neighborhood spot. They have managed to endure the continual onslaught of huge merchants, [supermarkets](https://www.shiprocket.in/blog/hypermarket-supermarket-departmental-store-difference/), and online behemoths throughout the years. For decades, almost 10 million small shops have served an important role, and the pandemic has further strengthened their importance in our lives. Last year, a microscopic illness kept us to our concrete boxes, and we would not have survived the year if it hadn’t been for the local businesses. These millions of small businesses, on the other hand, have become the next big target for internet companies looking to integrate technology into our local purchasing experiences. The term “Dukan Tech” was coined to characterize the slew of firms enabling small enterprises and stores to create a digital presence. While the ‘Dukan Tech’ movement exploded in 2020, the notion has been a part of the ecosystem for a long time, with many companies functioning for over six years. ## Need of Going Online: A small shopkeeper with an online presence will be able to reach thousands of target customers without them having to visit the store physically and maintain them for more extended periods through digital ways of engagement. Along with a digital presence, retailers have access to various technology resources and solutions that will enable them to automate repetitive processes and increase efficiency. This rapidly digitizing world has substantially impacted [customer behavior](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/) toward online purchases, assisting e-commerce behemoths in their assault on brick-and-mortar stores. Local businesses will not endure the fourth industrial revolution and beyond unless they go online. *[Image: Local shops on Amazon]* ## Local Shops On Amazon: > **At Amazon India, we’ll employ our technology, training, and enablement skills to help local businesses sell online across the country.** 'Local Shops on Amazon' is a program that allows you to register your physical store on Amazon and sell to a more significant number of local customers. With Amazon Local Shops, you gain access to the ‘Prime Badge,’ which helps customers in your area find you faster on Amazon.in. Thousands of retailers across the country are already using the initiative to promote a variety of products, including consumer electronics, beds, kitchen equipment, grocery/Kirana and consumables, fashion and shoes, and even fresh flowers and cakes. *Also Check: [5 Popular Digital Products You Can Sell Online](https://www.shiprocket.in/blog/top-digital-products-to-sell-online/)* ## Eligibility Criteria: - To sell on Amazon’s Local Shops, you must have a physical store, retail store, or Kirana shop in any country area. - Arrange for orders to be delivered the same day or the following day to customers in your area (through your delivery associates or a [courier partner](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/)). - Have the ability to provide extra services during delivery, such as a demo or installation (if applicable). *[Image: Benefits of local shops program]* ## Benefits Of Local Shops Program: ### Increase Visibility: Local customers discover your products faster due to the **Prime Badge**. ### Boost Sales: Grow your business and supplement income with increased orders. ### Flexibility: Deliver orders yourself or through third-party carriers and offer value-added services. ## How Local Shops on Amazon Work: - Create an account for selling on Amazon.in. - Upload your product details and set the price. - Choose the areas/region that you want to get orders from, where you can deliver the orders either the [same day](https://www.shiprocket.in/blog/same-day-shipping/), next day or maximum in 2 days. - Deliver orders to customers when you get orders from them. - Sit back and see your business grow as Amazon helps you get more customers and handles all customer queries. ## Why is it Important Now and in the Future? This could be the turning point when local businesses abandon the debate over “offline vs. online” and embrace technology to shift into digital and hybrid storefronts. “Adaptability, Efficiency, Inclusivity, Opportunity, and Universalism will be the vowels of the new normal – the essential ingredients of any business model in the post-COVID world,” the Hon’ble Prime Minister said in a recent interaction. We expect this program will enable local shops to serve their customers better while also dreaming bigger of going national or even global by joining some of our other programs. More significantly, we hope that more local businesses will join us, allowing them to play a more prominent role than ever before in this time of need. They can save lives by assisting customers from the comfort of their own homes while maintaining social distance. Simultaneously, people can re-establish their livelihood following the unprecedented upheaval and seize a long-term chance. ## Roadmap To Transformation: Kirana’s have demonstrated their resiliency by bearing the brunt of the severe viral pandemic. The epidemic has revived consumer confidence in local Kirana stores, with a spike in [customers](https://www.shiprocket.in/customers/) preferring them to giant supermarkets in both metros and non-metro areas. Kirana’s should make the appropriate business decisions to update themselves to compete with the biggies and online competitors now that the country has unlocked itself and returned to its old ways. Covid-19 has demonstrated the relevance of technology to the rest of the globe, and Kirana retailers have realized that technology adoption is no more an option but a must. Owners should figure out what technology would work best for their companies and then start on a new phase of transformation. True digital transformation occurs when a store provides all stakeholders with convenience, happiness, consistency, and confidence. Kirana’s have long been the lifeblood of Indian communities. It’s past time they turned to technology for help. It’d be Kirana Banega crorepati then! --- ## https://www.shiprocket.in/blog/need-for-parcel-insurance/ --- title: Parcel Insurance: Everything You Need to Know -Shiprocket url: https://www.shiprocket.in/blog/need-for-parcel-insurance/ description: Parcel insurance is a type of protection that secure your product. It can help you cover up a wide range of unintentional losses. last_updated: 2023-11-02 source: webpage --- # Everything You Need to Know About Parcel Insurance One of your main worries when dealing with shipment management is whether or not the consignment will arrive at its destination securely and on schedule. You do everything you can to guarantee that the shipment is well cared for at all times along the journey. However, as an [online seller](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/), you have no control over a variety of issues, such as the weather or other natural disasters, political disturbances, mishandling of goods, theft, and so on. These can have a negative impact on the quality of your products and, in some cases, render them unfit for delivery, resulting in significant losses on your part. Parcel insurance is one of the most effective solutions to deal with such losses. Parcel insurance can help you cover a wide range of such unintentional losses, and it can mean the difference between going bankrupt and starting over. ## What is Parcel Insurance, and Why Do You Need One? When a carrier agrees to transport your [cargo](https://rocketbox.in/blog/cargo-shipping-vs-freight-shipping/), they are legally obligated to ensure the items. Carrier liability is the name for this type of insurance. Carrier liability does not necessarily cover the whole value of the goods, especially when it comes to high-priced or high-volume items. As a result, choosing parcel insurance above and beyond the standard carrier liability insurance given by the shipping firm is the best approach to receive the maximum liability insured. Parcel insurance is a sort of protection that allows traders to secure products that are being sent by or to them. It covers your shipment from the time it is dispatched until it arrives at its final destination, and it protects it from damage, theft, and mishandling, among other things. ## Types of Risks That Shipping Insurance Covers There are many different types of parcel insurance, each with its function. The easiest method to choose the finest parcel insurance for you is to research the many types of coverage each policy offers and then choose the one that best meets your needs. The Common damages that parcel insurance covers are listed below: ### Physical Damage When carrying commodities over a lengthy distance, it frequently changes hands. Mishandling of your cargo while loading and unloading can result in damage. The package can be destroyed while en route owing to harsh storms, traffic accidents, and other factors. The physical damage coverage will cover all of this harm. ### Stock Throughput Damage Stock throughput hazards emerge when commodities are imported and stored in your [warehouse](https://fulfillment.shiprocket.in/warehouse-in-delhi/) before being distributed further. This type of insurance protects your stock from being damaged while it is being stored in your warehouse. ### Rejection Risks Some cargo is frequently rejected by government authorities during international shipment because it does not fulfill certain standards. In this situation, the provider suffers significant losses as a result of non-payment for the items. Rejection insurance may pay all or part of the expense of such a transaction, depending on the policy. ### Exhibition Risks Many suppliers send samples of their [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) to trade shows and exhibitions all over the world so that potential buyers can see them up close. However, this exposes the products to shipping dangers as well as any other harm that occurs during the show. Such damage is covered by the insurance policies that cover exhibition hazards. ## Benefits of Parcel Insurance ### Sense of Security Ensuring your goods provides you with a sense of peace and security above all else. You don’t have to worry about all the many ways that your cargo could be destroyed any longer. You can breathe a sigh of relief and get back to running your [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) once you’ve insured your goods against all of the most common risks. ### High-Risk Protection Parcel insurance provides you with much-needed protection against any major financial loss caused by damage to your shipment. It allows you the flexibility you need to get back on your feet, as the insurance company reimburses you in part, if not entirely, for the losses you’ve sustained. ### Protection from Mishaps Many disasters strike us from time to time, and when they occur, we must be prepared to deal with the fallout. Many companies suffer significant losses as a result of disasters, significantly limiting their capacity to continue operations. However, if you’ve insured against a predictable set of similar mishaps at work, you’ll almost certainly get reimbursed by the insurance company. ### Protection from General Average Cost The costs payable by all parties involved in a trade in the event of damage to the [shipping carrier](https://www.shiprocket.in/blog/best-shipping-carriers/) are known as general average costs. It’s a common principle in international trade, and it can keep you awake at night. When the carrier is damaged, the carrier corporation demands that all of the cargo on the container’s suppliers pay a specified sum, or the products will not be released. If you are insured against these costs, your insurer, is responsible for paying them. ### Secure Your Shipments with Shiprocket Don’t worry about the damaged or lost shipment because the shiprocket is here for your rescue. Shiprocket can help you [protect your high-value shipments](https://www.shiprocket.in/insurance/). The safety of your shipment is our top priority. It’s 3 steps and the easy process will vanish all your worries. ### Secure Your Parcel Secure your packages with ease. The premium will be determined by the value of the package. ### Submit Claims If the package is damaged or stolen, file a claim for reimbursement. ### Receive Reimbursement You’ll be reimbursed up to the package’s total value. ## Shiprocket Offers Two Protection Covers Options **Selective Cover**: Opt protection on individual shipments and bulk shipments above Rs. 5000 and below Rs. 25 lakhs. This type of cover allows you to choose specific shipments as and per your requirements. Not all shipments are covered automatically and you can choose the specific shipments you wish to secure. **Blanket Cover**: Opt for security on all shipments in the Rs.5000 to Rs. 25000 bracket. When selected this coverage, all your shipments will be secured automatically. ## Should One get Parcel Insured This is a divisive topic that almost always ignites heated conversations anytime it is brought up. Consider a safety valve, which is rarely utilized but is an important feature of any setup. In the same way, your shipping insurance acts as a safety valve in your [shipment](https://www.shiprocket.in/shipment-tracking/) management system. It doesn’t matter if you don’t use it very often; it’s still really necessary. Never consider the innumerable times when you insure your goods and nothing happens to it, as any veteran will tell you. Consider what would happen if you didn’t have insurance and something bad happened. This is why it’s critical to protect your cargo with a comprehensive parcel insurance policy. --- ## https://www.shiprocket.in/blog/basics-of-package-insurance/ --- title: The Basics of Package Insurance url: https://www.shiprocket.in/blog/basics-of-package-insurance/ description: package insurance is a form of service that protects the shipper against loss, damage, or theft during transit. last_updated: 2023-11-02 source: webpage --- # The Basics of Package Insurance When it comes to starting an eCommerce business, shipping is an important consideration that can make (or ruin) your venture. Shipping is a critical aspect in eCommerce because it involves ordering products online and delivering them to customers’ doorsteps. You won’t be able to please your customers or build goodwill if you don’t have the correct shipping and delivering strategies. So, what happens if a product is damaged or lost during shipping? That’s when [**package insurance**](https://www.shiprocket.in/insurance/) comes into play. ## What is Package Insurance? In a word, package insurance is a form of service that protects the shipper against loss, damage, or theft during transit. Let’s imagine an insured shipment does not arrive at its intended location or say it arrives damaged. The shipper will be compensated against it based on the declared worth of the package’s contents and the sum insured. Even if you are a casual shipper, and this may not be stated in any other [dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) tutorial available online, package insurance is necessary. It’s good making a small investment in case something goes wrong, especially for high-value shipment. ## Do You Really Need Package Insurance? Package insurance, on the other hand, might put your mind at ease if preventing loss is your main priority. The best aspect is that getting insured is simple; for some money, you can easily opt-in (as well as an opt-out). Obtaining the appropriate package insurance can also significantly lessen the dangers associated with delivering your products to your customers’ doorsteps. This is because there will always be unforeseen circumstances over which we have no control. ## How Does Package Insurance Work? You must register a claim to be compensated if a package is lost, damaged, or stolen. You may also be required to provide paperwork demonstrating the worth or value of the things. If a good is stolen or lost, [couriers](https://www.shiprocket.in/courier-services-in-delhi/) may be required to search for it for up to ten days. Otherwise, the process will take a couple of days on average. ## Types of Package Insurance There are three forms of package insurance to be aware of. Each one has its own set of advantages and disadvantages. ### Carrier Insurance Your [shipping firm](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) will normally provide this form of insurance. It might either be included in the delivery quote or charged separately. ### Third-Party Insurance The sender bears full responsibility for the package and will cover the costs of refunds and replacements under this policy. The time it takes to process a claim will be shortened if you choose a third-party insurer. Out-of-pocket expenses, on the other hand, can quickly pile up. ### Self-Insurance Finally, self-insurance is a viable option. This type of insurance protects parcels transported through carriers and gives more comprehensive coverage at a lesser cost. Shiprocket also offers its sellers the option to [**secure parcels**](https://www.shiprocket.in/insurance/). You can also read here how [**Shiprocket helped its sellers get refunds on lost shipment**](https://www.shiprocket.in/blog/how-shiprocket-helps-sellers-get-refunds-on-lost-damaged-shipments/). ## Factors to Consider When it comes to acquiring package insurance, there are a couple of things to keep in mind. As you seek solutions to offset potential order fulfillment risks, knowing these could help you decide whether or not you need parcel insurance. ### Terms & Conditions It’s usually a good idea to educate yourself with the terms and conditions of any service you avail, including insurance services. It’s still conceivable that a claim will be refused if the coverage does not cover a certain incident. Thus, you must know what the insurance covers before you avail it. ### Destination As previously noted, the location of your shipment may affect your parcel insurance. As unpleasant as it may seem, certain regions are more vulnerable to theft or destruction than others. As a result, insuring items can be a good idea, especially if they’re overseas orders with significant risks. While tracking and signing requirements may mitigate these risks, insurers may impose restrictions. For your package to be insured, third-party insurers may additionally require a basic level of trackability. ### Claim Process When it comes to filing claims, each insurance company will have its own set of requirements. You should have a fundamental awareness of this procedure, including the applicable timing regulations, the requirements for establishing a loss or damage, how to prove the worth of specific cargo, and the time for a typical settlement. ### Items to be Insured Most insurers will not cover specified things or items that will be shipped to specific locations. Furthermore, some items are more likely to be stolen than others. Also, take in mind that most insurers will provide a standard policy. You must be aware of the defaults for primary carriers and be able to assess the value of a shipment in light of the numerous risk factors involved. This allows you to see if you need to add additional insurance to have complete coverage. ### Time Frame for Filing of Claims You must file a claim as soon as you learn that your package has been lost, stolen, or damaged. When making a claim, make sure you’re aware of the deadlines, as reimbursements can take a long time to process. The average time frame for processing a claim is 7-10 days, which includes looking for a package. If a package isn’t found, an authorization letter with a few supporting papers must be provided. Then the whole thing will happen in a flash. Most cases are usually handled within 3-5 business days. ## Benefits of Package Insurance ### You’ll Save Money Anything can happen after an order has been shipped. If a shipment is lost or destroyed along the route, it could result in significant financial losses. Although some insurers might require you to fill out a lot of paperwork, your insurance provider is more likely to reimburse you and reduce your losses, saving you money in the long run. ### Your Items will be Secured Although no one wants anything unpleasant to happen soon, you must take advantage of the protection offered by insurance companies. As a result, your [**cargo**](https://rocketbox.in/blog/cargo-shipping-vs-freight-shipping/) will be safe in these situations. So, whether you’re new to the business or have been selling for a long time, you must embrace the fact that your products may be exposed to risks throughout transit. ### You’ll have Peace of Mind The day-to-day operations of a business can be overwhelming at times. But it’s always reassuring to know that someone is looking out for you. That’s exactly what package insurance is for. It will protect you from damage and loss of products, ships, terminals, and other assets. It also relieves you of additional tension by ensuring that your shipment is delivered. As a result, you’ll be less concerned about your shipments. ### Shake the Burdens Off When your things are uninsured and something occurs to your package, you will be responsible for all losses. As a result, you must use safe and quick [shipping](https://www.shiprocket.in/) tactics to protect your goods while they’re en route. By entrusting the job of protecting your shipment to the insurer, you can avoid a lot of hassles. It is not your responsibility to bear the brunt of any damage to your cargo. ### It’s Easy to Get Insured Adding package insurance to your box is a lot simpler these days. It’s even possible to do so while paying for shipping. Fortunately, it does not have to be costly because only a small fee is required (about 3 percent of your declared value). As a result, rather than spending a significant quantity of money on insurance upfront, you will pay for insurance on each package separately. ### The Insurer will handle the losses Couriers, or those in charge of [cargo shipping](https://www.shiprocket.in/blog/freight-vs-cargo-delivery/), will not be held liable for any losses that may occur during the transport. As a result, you should never rely on them to cover shipment-related damages. When you get package insurance, on the other hand, your insurer will be able to handle these losses for you. ## Is Package Insurance Worth It? You must take risks while transporting anything. Otherwise, you’ll be up all night thinking about whether your shipment will be lost by the courier or if it will end up in the wrong hands on its way to your customer. If the prospect of loss, damaged orders, or theft makes you uneasy, it’s time to think about package insurance. --- ## https://www.shiprocket.in/blog/global-startup-accelerator-program/ --- title: What is Global Startup Accelerator Program url: https://www.shiprocket.in/blog/global-startup-accelerator-program/ description: Discover how accelerators can help your startup grow better and learn how you can apply to accelerators around the globe to earn profit. last_updated: 2023-10-11 source: webpage --- # What is Global Startup Accelerator Program With the introduction of Y Combinator in 2005, a new manner of helping businesses was formed. In Cambridge, Massachusetts, there is a company called Combinator. The first accelerator program was launched in 2013. It was the first of its kind, and it invested in a small number of potential entrepreneurs, including Reddit and Loopt, a mobile location firm that sold for $43.4 million the last year, 2012. It worked with them for three months using a lean startup methodology. Months to prepare them for a pitch to a select group of venture capitalists. This approach has been reproduced, adapted, and developed by accelerator programs worldwide in less than ten years. The largest, such as 500 Startups in Silicon Valley and Techstars in the United States and London, can choose from hundreds of entrepreneurs and founding teams fighting for the benefits their programs can bring. Many more are looking for the next great thing, and a new wave of programs, known as impact accelerators, are leveraging the approach to uncover firms that promise both a social and a financial return. It’s not surprising that the number of startup accelerator programs is increasing. The cost of [starting a business](https://www.shiprocket.in/blog/how-to-start-a-business/) has decreased dramatically due to advances in digital technology. At the same time, lower startup costs have made it possible to invest far smaller sums of money than in the past. The resulting surge in startups implies that establishing effective ways of incubating early-stage firms is more important than ever. With accelerator programs more popular than ever – 2013 saw a record number of applications – challenges for startup programs might arise as the market becomes more congested. There has been an increase in the number of programs launched — with the top programs continuing to dominate. A competition to find the greatest founding teams and the most profitable businesses. Anyone looking to establish a niche in the area will benefit greatly from understanding how accelerator programs can identify and nurture the most likely to succeed firms. However, the accelerator model is still in its infancy, and there is a lack of empirical data to evaluate the success of accelerator programs and their alumni adequately. ## What is an Accelerator Programme? The term ‘acceleration’ has a broad definition within the startup world. Furthermore, because accelerators are still a relatively new and novel approach to nurturing businesses, the model is in motion, making specific definitions challenging to come by. On the other hand, accelerators vary from typical company incubators in several key areas. The term ‘accelerator’ is used to designate a specific wave of programs developed out of the Y Combinator model, which often has the following qualities in common: - A competitive application process that is open to everyone. - Provision of pre-seed funding in exchange for equity. - A concentration on small groups rather than single entrepreneurs. - Support for a set time, usually three to six months, consisting of scheduled events and intensive mentoring. - Rather than individual enterprises, cohorts or ‘classes’ of startups. ## What an Accelerator is not Various types of support are sometimes used in conjunction with acceleration. Individual accelerators may offer these services or be closely associated with entities that do. Still, according to our definition, the following sorts of incubation support are not accelerators in and of themselves: ### Angel Networks Individual investors put their own money into small or growing firms in exchange for mentoring and business advice. ### Business Competitions The goal is to encourage innovation and identify outstanding entrepreneurs. ### Co-working Spaces Provide flexible desk and meeting space, the opportunity to network with other [businesses](https://www.shiprocket.in/blog/profitable-small-business-ideas/) or entrepreneurs, and a calendar of events or learning opportunities to help companies succeed. ### Entrepreneurship Courses Typically, these programs are provided by business schools to educate the theoretical foundations of entrepreneurship, while some may also contain a practical component. ### Startup Weekends Concise, intensive, hands-on programs aimed to stimulate collaborative development and assess whether a business idea is viable. ### Make Spaces People can gather in community–style places to collaborate and share knowledge. ### Mentoring Schemes They are designed to share skills and experience and solely focus on mentoring. ### Seed Funds Startups are given early equity capital. ### Social Venture Academics Offer programs to assist social ventures and entrepreneurs in accelerating their learning, whether they are already working on a [company](https://www.shiprocket.in/blog/company-name-suggestions/) or are still in the planning stages. ## Different Types of Accelerators However, not all accelerators are created equal. There may be considerable disparities between plans even when using the above definition – which covers a relatively narrow range of activities and intentionally excludes other support schemes such as entrepreneurship courses and co-working spaces. ### The following are some key areas where accelerators may differ: - **Mission** – Many programs have a specialty focus or target a particular set of startups as part of their overall aim. Many accelerators are primarily digital and therefore are less likely to pursue businesses that require longer-term investment, such as medicines. Other sector-specific focus areas, such as health and education, can be found both within and outside of digital. - **Area of Expertise** – One reason for specialization is that it allows for a more in-depth analysis of a specific industry or group of entrepreneurs with similar qualities. However, as the accelerator industry gets increasingly crowded (some may even say congested), specialization may become a critical method for accelerators to stand out and fight for attention. - **Sources of Funding** – Another vital distinction between accelerators is funding, which is strongly tied to the mission. As previously indicated, the most usual option is for programs to be set up as a venture capital–style fund, taking shares in the accelerated enterprises in the hopes of eventually recouping program expenditures. ### Accelerators are built for various causes and so have a variety of goals. - Venture-backed accelerators, for example, often seek to improve deal flow for investors. - A government-backed accelerator with the purpose of local economic growth may be formed. - A corporate-sponsored accelerator might be developed to help solve specific research problems or to help grow an ecosystem around a core technology. Many programs have a specialty focus or target a specific set of startups as part of their overall aim. Many accelerators are primarily digital and therefore are less likely to pursue businesses that require longer-term investment, such as medicines. Other sector-specific focus areas, such as health and education, can be found both within and outside of digital. ## Impact Accelerators The odds are stacked against early-stage, pre-revenue companies because impact investors often invest in established ventures with proven [business models](https://www.shiprocket.in/blog/ecommerce-business-models/) and income streams. Enterprises. At the same time, there aren’t enough mature impact ventures to meet these needs. Work with as investors, As a result, impact accelerators try to close this gap in part. Assist early-stage startups with the resources they need to grow. Impact accelerators follow the same guidelines as traditional accelerators, except that they focus on social issues. They differ in some critical ways. They collaborate with startups in a variety of industries. Their goals are not confined to financial gain because they have a social or environmental value. Return. Impact accelerators are more likely to support the government and must find ways to recoup their costs. Ensuring that their primary focus is on the social and environmental benefit. Employment, economic growth, health, and renewable energy have been the most prominent areas of concentration for these accelerators thus far. ## Conclusion The number of accelerators has risen in recent years, and a significant factor in this has been the changing economics of the startup landscape. As well as reduced [startup](https://www.shiprocket.in/blog/startup-funding-guide/) costs, it has become less expensive and easier to target new customers, and tech developments such as direct payments, app stores, and subscription models have created more straightforward routes to revenue. --- ## https://www.shiprocket.in/blog/demand-generation-strategy/ --- title: What Is Demand Generation Strategy? Essential Steps to Build a Demand Generation Strategy [Infographic] url: https://www.shiprocket.in/blog/demand-generation-strategy/ description: Demand Generation is a significant part of a healthy business-to-business (B2B) sales are and marketing strategy. last_updated: 2023-10-11 source: webpage --- # What Is Demand Generation Strategy? Essential Steps to Build a Demand Generation Strategy [Infographic] Demand Generation is a significant part of a healthy business-to-business (B2B) sales are and marketing strategy. Demand gen is a [marketing strategy](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) that primarily focuses on building brand awareness and interest, enabling organizations to deliver high-quality leads. *[Image: Demand-Generation-Infographic]* *[Image: Custom Banner]* --- ## https://www.shiprocket.in/blog/delight-customers-with-coupons/ ```markdown --- title: How You Can Delight Your Customers With Amazon Coupons url: https://www.shiprocket.in/blog/delight-customers-with-coupons/ description: Coupons or promotional offers draw customer's attention. Every customer eagerly looks for some offers while shopping. last_updated: 2023-11-24 source: webpage --- # How You Can Delight Your Customers With Amazon Coupons Consumers are discount-loving creatures who will go to tremendous lengths to get a fantastic deal or save a few rupees on their internet purchases. That’s why, especially on Amazon, special deals and promotions are such an essential method for sellers to [boost sales](https://www.shiprocket.in/blog/ecommerce-coupon-marketing-strategies/). In addition to markdowns, employing Amazon promo codes or discounts is a terrific method to increase sales and attract more people to your Amazon business. They not only save your customers a little money, but they can also enhance your store’s overall ranking on the site if applied correctly. ## What are Amazon Coupons? Like the newspaper coupons you used to get in the mail, Amazon Coupons allow customers to save a specified cash amount or a percentage of the price of a product. When Amazon Coupons are enabled on a product, they appear as a button beneath its listed price. Customers can click on a coupon to redeem it. Coupons from the best-performing sellers appear categorically on Amazon’s main coupons page, where users may “clip” and bookmark the discounts that are most enticing to them, in addition to being redeemable immediately on an item listing. Amazon coupons have the distinct advantage of being searchable on the platform. While [promo codes](https://www.shiprocket.in/coupons/) remain static on product pages, Amazon coupons can be found, displayed in the price box, inside a customer’s cart, and on the coupon page, bringing additional traffic to your listing. Another benefit of Amazon discounts is that they operate on a set budget, so you don’t have to worry about selling all of your stock at a discount. Coupons can be listed with a fixed amount or a percentage off. ## Why Use Amazon Coupons? Paying for coupons on Amazon is practically the same as paying for product advertising because it raises the chances of a customer purchasing something from your store. The more customers who use your coupons, the more sales you’ll make, and the better you’ll rank on Amazon, resulting in even more sales. Consider it a new method to improve your listings. If you want to increase Amazon traffic to your listings (and who doesn’t?) and make use of the traffic that already exists on the site, Amazon discounts are a terrific way to do so while also increasing your [conversion rate](https://www.shiprocket.in/blog/improve-conversion-rate-with-fast-checkout/). ## How You Can Create a Coupon? To enable coupons on individual listings, go to Amazon Seller Central, choose the Advertising tab, and scroll down the dropdown menu until the term “Coupons” appears. You can then search for and add the SKUs or ASINs of the products to which coupons should be applied. ### As an Amazon seller, you can provide two different sorts of coupons: - Customers can use coupons to get a specific cash amount off their purchase. - Customers can use coupons to get a certain percentage of their purchases. Sellers are authorized to offer a discount on an item between 5-80% off its lowest price. Aside from that, coupons are quite adaptable: you can personalize each one by deciding how much you want to save, how much you want to spend, and when you want it to expire. Customers will see a button underneath the listed price of your goods once you’ve activated a coupon on your account, allowing them to claim the discount. That button will be green for Prime members. Non-Prime users will notice green text beneath the listing price directing them to a deal. Coupons will be emphasized with an orange ribbon for users who arrive at your page via the Amazon Coupons landing page. ## Benefits of Creating Coupons: **Increase the visibility of your products** - Customers will flock to your online store if you offer discounts, enhancing the visibility of your products. When crafting the description, make sure to advertise your offer correctly. Discounts should also be emphasized, and once the request is made, you may expect more significant visitors. **Increases your chances of making a sale on Amazon** – Coupons improve the likelihood of drawing more clients to your products, resulting in increased sales. While shopping, every customer is on the lookout for special deals. Any promotional offer or voucher will naturally catch the attention of clients. As an Amazon seller, you can also generate coupons for your customers to improve the likelihood of additional sales. **How can you maximize your return on coupons?** Because there are two different kinds of Amazon coupons—the cash discount and the cash coupon—you’ll want to figure out which one maximizes the likelihood of a buyer claiming it. The cash coupon is frequently the most enticing for [customers](https://www.shiprocket.in/customers/), especially for items with lower discounts. It allows the customer to quickly see how much money they’ll be saving without figuring a percentage off the item’s price. An enticing enough percentage-off discount, on the other hand, can drive a lot of purchases. All you have to do now is test the two to see which your customers prefer. ## Options to Make your Brand More Unique: Amazon provides several options to help businesses stand out from their competitors. One of the simplest methods to communicate your message to your target audience is to use these tools. - Use a Coupon Badge on your product listing to display the percentage or amount that the coupon will save you. Add a Coupon Badge to your Amazon ad to let users know you have a discount. As a result of this More customers looking for the best offer will be attracted. - Don’t affect the product’s actual pricing. Provide a limited-time discount, but keep the price the same after the sale period has ended. Knowing that the special [pricing](https://www.shiprocket.in/pricing/) is only available for a limited period will encourage shoppers to act quickly. It can also help you compete more aggressively at specific periods of the year – optimize earnings when you can but outperform your competition by asking for a higher price when the situation demands it. - To get a competitive advantage, load coupons off-site. You can fill up your product information and add a discount code to enhance your sales on Amazon’s affiliate sites. When Amazon notices that one of your items receives more traffic, it will rank it higher in the search results. Off-site vouchers will increase the visibility of your business across multiple channels. If you have your brand that you sell on Amazon and want to compete with larger companies in your industry by expanding visibility, this technique is ideal. ## Conclusion: [Coupons and promos](https://www.shiprocket.in/blog/coupon-marketing/) are an excellent method to help your business and items stand out among Amazon’s competitors. Your business will flourish even in a crowded digital marketplace if you use discounts strategically. Using coupons/promotions, on the other hand, necessitates some thought and strategy. Coupons are noticeable, but they are expensive. On the other hand, promotions are free — but they are frequently hidden behind the fold. Maximize your profit margins and delight your customers by running offers that make the most sense for your brand, goals, and budget. ``` --- ## https://www.shiprocket.in/blog/shipping-insurance/ --- title: What Is Shipping Insurance? Cost, and Is It Worth It? url: https://www.shiprocket.in/blog/shipping-insurance/ description: Shipping insurance is a service which may reimburse senders whose parcels are lost, stolen, and/or damaged in transit. last_updated: 2023-10-11 source: webpage --- # What is Shipping Insurance? How much does it cost, and is it worth it? Nothing is more frustrating than a damaged or delayed order. Customers want their orders to arrive on time and in good condition. [Ecommerce retailers](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) want to create a great customer experience every time they shop with them. Incidents occur, so the importance of shipping insurance comes into play. ## What is Shipping Insurance? Shipping insurance (including international shipping insurance) is a protective policy that aids in securing objects being shipped. It serves as a safety net for your business, protecting it from incidents between the moment you send the package and when it reaches your customer’s doorstep. If goods are mishandled and arrive damaged, you will be paid the declared worth of the things in the shipments. [Couriers](https://www.shiprocket.in/blog/fastest-courier-services-india/) and third-party providers both offer shipping insurance. It enables ecommerce companies to unload the financial risk of losses. In situations where the ecommerce merchant has little to no influence over the outcome, shipping insurance can provide valuable protection. ## Is Shipping Insurance Worth it? Keep the following in mind while deciding whether or not to insure your delivered packages: - Damaged or broken items were indicated as the primary cause for returning items purchased online by 80 percent of respondents in a 2017 Statista Consumer Survey. - Customers self-report returning between 5% and 18% of overall purchased merchandise from internet businesses, depending on product type. With [ecommerce](https://www.shiprocket.in/blog/components-of-ecommerce-business/) activity on the rise and worldwide package volume predicted to quadruple by 2026, that’s a lot of parcels being transported, a lot of possible returns, and a lot of things going wrong. These blunders could be costly if you don’t have shipping insurance on your packages. While it may be acceptable to endure these fees on occasion, shipping insurance assures that you never have a “now” situation. ## How much does Shipping Insurance Cost? Every ecommerce business will have different pricing for domestic and international shipping insurance. Your rate is influenced by several criteria, including the value of the insured products and other factors. The following are the most important things to consider when determining the [cost of shipping](https://www.shiprocket.in/shipping-rate-calculator/) insurance: ### Shipping Volume: Are you mailing a few parcels here and there or huge orders regularly? ### Distances travelled for shipping: How far do you ship packages? ### Destinations for shipping: What countries do you ship to, and how common are thefts, damages, and losses? ### The following are the values of the things you want to insure: What is the declared value of the product you’ve shipped? ### Your previous claims history: How many times have you previously filed a loss claim? ### When is the shipping cost worth it? “Is shipping insurance worth it?” is the million-dollar question. And the answer will be unique to each [ecommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). For every ecommerce business, shipping insurance is not a one-size-fits-all answer. When selecting whether domestic or international shipping insurance is suitable for you, there are several factors to consider: ### Your Product Offering: Shipping insurance makes more sense for high-value items as the losses significantly impact your business. We recommend assessing the average value of the product in your shipped parcels before determining if shipping insurance is right for you. ### Your Shipping Volume: The more orders you send out, the more likely you will make a mistake. And the more mishaps there are, the more [shipping](https://www.shiprocket.in/) insurance makes sense for your company. ### The Fine Print: Providers may have restrictions that render some shipments uninsurable and limitations and regulations on what may be transported. When deciding whether or not a provider’s insurance is good for you, it’s critical to read the tiny print. You should take into account not just the financial cost of shipping insurance but also the impact of terrible customer shipping experiences. ## Conclusion Choosing whether you need local or [international shipping](https://www.shiprocket.in/features/international-shipping/) insurance and finding the correct supplier is not an easy, quick, or simple task. However, depending on your company’s shipping routines and habits, it could be a crucial one that has a long-term impact on your operations. Finally, there is no such thing as a one-size-fits-all answer. Take the time to shop around to make the most incredible option for your company based on the facts! So, armed with evidence, you’ll make the best decision for you. --- ## https://www.shiprocket.in/blog/dropshipping-insurance/ --- title: What Kind of Insurance is Needed for Dropshipping url: https://www.shiprocket.in/blog/dropshipping-insurance/ description: Dropshipping insurance is a well-protected policy designed to meet the specific demands of dropshipping business owners. last_updated: 2023-11-02 source: webpage --- # What Kind of Insurance is Needed for Dropshipping *[Image: ]* ## What Is Dropshipping Insurance? [Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) insurance is a well-protected policy designed to meet the specific demands of dropshipping business owners. Aside from product plans tailored to drop shippers’ special needs, all of the coverage given by a standard small business insurance package is integrated into one. A dropshipping insurance plan makes it easier for dropshippers to get all of the advantages they need while removing the uncertainty and anxiety. It’s simply the safest place to go. ## What Does Dropshipping Insurance Cover? Typically, a dropshipping insurance plan is the simplest way to include all of your coverage requirements into one package. These plans provide the basics of company insurance, including most of the liability coverage you’ll need and supplementary insurance coverage tailored to your industry. ## Here are Several Dropshipping Insurance Policies: ### General Liability: This coverage excludes you against lawsuits made by a third party over property harm or injuries. ### Property Insurance: Protects the physical property, including your office room, and the [inventory](https://www.shiprocket.in/inventory-management/) inside it, for loss or injury. Fires, hurricanes and more are found in covered mishaps. ### Cyber Risk & Privacy Liability: Includes the misuse or abuse of personal data from consumers, including credit card numbers and more. If cybercriminals steal a deposit or money transfer, this coverage may also save your business. ### Inland Marine Insurance: Protects property loss, burglary and injury while in transit. The [products](https://www.shiprocket.in/blog/best-product-ideas-for-ecommerce/) being delivered to your clients need this coverage. ### Business Income: This factor includes the financial loss suffered when a business is suspended due to fire destruction or other incidents, as part of property insurance. ## Who Wants Insurance for Dropshipping? If you buy and sell things and send them to the general public, you’ll require insurance regardless of the size or breadth of your dropshipping business. No matter what your speciality is, dropshipping comes with a variety of distinct risks, both visible and hidden, therefore covering is important, including any of the following typical examples: - Wireless technology - Baby care products - Photographic equipment - Accessory for grooming - Pet supplies Dropshipping insurance will cover both aspects of your business, regardless of the specific form you possess. Security for yourself, your equipment, inventory, and property is important, but so is protection against future claims. Dropshipping [companies](https://www.shiprocket.in/blog/company-name-suggestions/) can be prosecuted in all dimensions and weights, so don’t worry about not being covered. ## How Much Does Insurance Dropshipping Cost? To be honest, it depends on a lot of factors. A relatively productive dropshipping business might pay $1,700 in annual liability, land, and business income coverage. Of fact, determining an average amount is difficult because each dropshipping service is unique. But, in reality, it all depends on a number of factors, including: ### The Sort of Dropshipping Company: This goes beyond whether you’ll be able to [fulfil orders](https://fulfillment.shiprocket.in/) for Apple watches or pet toys. The sort of equipment and facilities available to your organization will have an impact on the risk level. Obviously, higher risk implies more money for insurance. ### Dropshipping Company Location: It appears that insurance premiums are greater in larger cities, therefore it goes beyond that. Depending on where you are in the world, you may be exposed to various weather-related hazards. Because of the likelihood of hurricane damage, premiums for drop-shipping companies near the Atlantic Coast may be up to 20% higher. *[Image: ]* ## Claims for Business Insurance Company insurance is always a must-have, including future accidents and collateral loss and litigation. You will need to understand the risks specific to your trade and those that extend to all sorts of firms to keep all activities going smoothly. ### Theft/Burglary: Whether they’re after money, goods, vehicles for your company or something else, corporations are typically attacked by robbers and burglars. Before ever opening your doors to the world, something you have that could be stolen is worth preserving. ### Rain-Related Damage: Windstorms and hailstorms create the type of weather damage most commonly reported by organizations around the map. Mother Nature will wreak havoc when she gets upset, whether it’s smashed walls, broken signs, ruined goods or something else. Before they emerge, brace for crises, and secure coverage upfront. ### Fire Damage: Fire damage is another common/expensive assertion. This incident can be catastrophic, whether it is damage caused by natural wildfires or arising from employee failure (such as a kitchen fire). Fire loss, particularly if your company is forced to close, will result in lost property, inventory, and even [sales](https://www.shiprocket.in/blog/inside-sales-strategies/). ### Employee Injury: Even the well-trained workers on the record are at risk of accident at work, irrespective of the line of work they are in. Owing to a coworker’s incompetence, when making service delivery, or in a variety of other ways, workers can get hurt when conducting everyday tasks. ### Customer Injury: Consumers of your company are, of course, also at risk of an accident whilst on your premises. Slips and falls are some of the most widely recorded company [insurance claims](https://vtalkinsurance.com/how-to-use-insurance-with-out-of-network-providers/), but owing to unsafely packed shelves, staff incompetence, defective goods and much more, consumers may still be harmed. --- ## https://www.shiprocket.in/blog/youtube-channel-to-earn-money/ --- title: Ideas For YouTube Channel To Earn Money - Shiprocket url: https://www.shiprocket.in/blog/youtube-channel-to-earn-money/ description: We have seen in this article some successful YouTuber channel ideas that can make a healthy income, and they can earn great amount. last_updated: 2023-10-11 source: webpage --- # Ideas For YouTube Channel To Earn Money You want to make money on YouTube, and all you need to get started is a great YouTube channel idea. Furthermore, this blog post is all about channel ideas that can make you a lot of money. Let’s get directly to the meat of the matter. ## What Are The Various Types Of Youtube Channels? ### Gaming Channel Many other YouTubers make money by playing games and leaving comments. Building a game channel takes effort. Gaming channels expand faster than different genres. People enjoy watching games and return for more. It may be claimed that the market is saturated and that breaking into the major leagues is extremely difficult. I won’t deny that the market is competitive, but I don’t believe it will ever be saturated for those with strong personalities and gaming abilities. ### Internet Marketing Channel Many people are interested in learning about [internet marketing](https://www.shiprocket.in/blog/online-marketing-for-ecommerce-business/), so starting a channel on it is a fantastic idea. Compared to other media, your internet marketing channel will receive less traffic, but the quality of visitors is more important. You can create a simple sales page that explains your product and directs traffic to it via your channel. You can refer individuals to your course, which will educate them about internet marketing. Building your channel will take a lot of time, but by driving people to your digital product or items, you may earn more money than you can through adverts. ### Educational Channel Whether it’s quantum mechanics or modern economics, you can educate people about anything you know. However, if you have extensive expertise in a subject, I believe that creating a video lesson on sites such as Skillshare would be far more beneficial. You can earn more money than you would on YouTube if you have the necessary expertise. YouTube is an excellent alternative if you’re just someone who wants to share his knowledge about anything. The benefit of this video sharing service is that it has a far wider audience than sites dedicated to education. You can also ask for donations to continue to educate them for free. ### Product/Service Review Channel This channel is suitable for persons with the financial means to purchase products and services for review. If you select products or services from the appropriate category, you will never run out of video ideas. Using an affiliate link in the description of the [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) or services you recommend to monetise your channel can significantly enhance your earnings. Tell your viewers that you’re an affiliate for a product and include a call to action at the end of each video. A call to action tells viewers what they should do next. You can just ask them to look into the product you’ve suggested. You can use services in the same way. ### Travel Channel If you travel to exotic locations and enjoy exploring new sights, recording with a camera is a terrific idea. Perhaps one day, with the money you earn from your channel, you will be able to go to unique locations. There is no doubt that many viewers are fascinated by famous locales and desire to learn more about them. They want to learn about the culture, gastronomy, and amenities, among other things. Through your channel, you will respond to these inquiries and assist them in deciding whether or not this location is worth visiting. I believe that combining your personal experience with the perspective of the region you see is a beautiful idea. You may use your channel to show off your room, the market, interact with other users, etc. ### Health/Fitness Channel Although health and exercise are inextricably linked, I recommend focusing on only one of them. They’re such vast themes that you can quickly develop several video ideas just by covering one. You can either make a channel about healthy living focusing on specific diseases or a fitness channel. ### Cooking Channel Without including food, this list would be incomplete because a large portion of the public is interested in learning how to prepare various cuisines that tickle their taste buds. It would be unfair to imply that recording cooking videos about everyday foods can earn you money. However, creating a cooking channel might earn you some extra cash or perhaps a full-time income. To make your channel effective, you must do something unique and concentrate on your area of expertise. ### Let’s get started! There are other channel ideas, but I believe these are pretty [profitable](https://www.shiprocket.in/blog/profitable-small-business-ideas/) and will continue to work in the long run. All of the above suggestions will necessitate hard work and dedication, so pick something you are enthusiastic about. If you’re having trouble deciding, try brainstorming video ideas and seeing how many you can come up with for each one. The next step is to do some YouTube research to discover how many of your pictures have previously been covered. If you notice a lot of unexplored territories connected to a particular channel, that channel is your best chance. --- ## https://www.shiprocket.in/blog/inbound-marketing-trends/ --- title: Inbound Marketing Trends 101 [Infographic] url: https://www.shiprocket.in/blog/inbound-marketing-trends/ description: Inbound marketing strategies focus majorly on influencing customers with the help of content and engaging with solutions, insights, products, and support they actively seek to get them to do something, such as providing contact information or purchasing products. last_updated: 2023-10-11 source: webpage --- # Inbound Marketing Trends 101 [Infographic] Inbound [marketing strategies](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) focus majorly on influencing customers with the help of content and engaging with solutions, insights, products, and support they actively seek to get them to do something, such as providing contact information or purchasing products. Inbound marketing might take more time than other marketing strategies as it is paramount to build trust with consumers before developing beneficial relationships with them. *[Image: Inbound Marketing]* *[Image: alt text]* --- ## https://www.shiprocket.in/blog/top-active-angel-investors/ --- title: Top Most Active Angel Investors For Startups In India - Shiprocket url: https://www.shiprocket.in/blog/top-active-angel-investors/ description: Angel investors are investors who initially finance a business and contribute in a growth of a startup company. last_updated: 2023-10-11 source: webpage --- # Top Most Active Angel Investors For Startups In India The year 2021 was really a bumper year for Indian startups. The year did not only see many startups moving to the public market from private, raising money in the form of an IPO, but also saw 42 Indian startups entering the unicorn club. The year 2021, also saw the startup ecosystem cross $100 Bn in receiving funding since 2014. If we talk more about the year, over $42 Bn was invested in startups, by far the highest amount raised by Indian startups in a single year. While VC/PE firms’ investment ideally comes into the picture when these startups meet certain criteria such as ARR, revenue, the products sold etc.; it is the angel investors who support the startup founders in meeting the operational expenses during the formation years. Over the years, the contribution of angel investors in early-stage startups has become irreplaceable and irrefutable. ## Here is the list of the Top Most Active Angel Investors in India ## Amit Lakhotia A former vice president of now listed payment giant, [Paytm](https://www.shiprocket.in/blog/sell-on-paytm/), Amit Lakhotia apart from running his venture park+ is also very much into investing in startups. Angel investor in fintech startup BharatPe, and social commerce platform Trell, Lakhotia started his smart car parking business Park+ in 2019. It has already raised a Series B round worth $25 Mn from Sequoia, Matrix among others. In 2021, Lakhotia participated in nine funding deals and backed startups like Fixcraft, GoKwik, and Junio. ## Amrish Rau Starting his career as a sales manager in Siemens Nixdorf in 1996, Amrish Rau has steadily grown his way to becoming a two-time entrepreneur. He cofounded Mumbai-based digital payments startup Citrus Pay, along with Jitendra Gupta in 2013, which was later sold to PayU in 2016. In 2020, he joined Pine Labs as the CEO. Rau-led Pine Labs is now heading for an IPO and has recently received an investment worth $20 Mn from SBI. Last week, Rau also announced the launching of a venture firm in association with his former co-founder Jitendra Gupta – White Venture Capital. The venture firm will invest $250K – $1 Mn in seed to Series A rounds of fintech startups in India and Southeast Asia. In 2021, Rau participated in 9 startup funding deals including Locus, Multiplier, and OneCode. Overall, Rau has invested in more than 35 startups. ## Anand Chandrasekaran Anand Chandrasekaran, who cofounded now NASDAQ listed Aeroprise in 2001, has held several roles in different organisations in over two decades of his professional career. Chandrasekaran has also held roles in companies such as [Facebook](https://www.shiprocket.in/blog/facebook-for-ecommerce-business/) and Future Group. Just a few days back, he joined General Catalyst as a partner. Overall he has participated in 130 deals, out of which, 70% are in Indian startups. Some of his recent investments in India included cloud management startup OpsLyft; retail aggregator SuperK, and B2B ecommerce platform Venwiz. ## Anjali Bansal Anjali Bansal, founder of Avana Capital has invested in more than five startups in her personal capacity in 2021. Bansal who sits on the board of Tata Power, Bata, Kotak AMC, and Piramal Enterprises, has invested in unicorn startups such as IPO-bound [Delhivery](https://www.shiprocket.in/carrier-integrations/delhivery/), Urban Company, Darwinbox, publicly-listed Nykaa, and Lenskart. Last year she invested in Clinikk, Mudrex, and Qapita, among others. ## Anuj Srivastava Founder and CEO of the recently minted unicorn-Livspace, Srivastava started his career as a manager in PepsiCo Management Leadership Program, Srivastava later joined Google as global head of product marketing and growth. Last year, he invested in about 10 startups including home decor and lifestyle brand Nestasia, an Ayurveda doctor platform NirogStreet, and health insurance startup Plum. ## Anupam Mittal Anupam Mittal started his entrepreneurial career with the People Group, which manages [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) such as Shaadi.com, Makaan.com and Mauj Mobile. Over the years, he has invested in more than 50 startups including Ola, Druva and Whatfix. Mittal, who was also one of the sharks in Shark Tank India has invested in 11 Indian startups last year. Last year he had participated in Express Stores’ seed round of investment along with Venture Highway, Kunal Bahl, Rohit Bansal among others. Other notable investments by Mittal included Gobbly, and GoKwik’s $15 Mn Series A round. ## Binny Bansal Cofounder of [Flipkart](https://www.shiprocket.in/blog/selling-on-flipkart/), which is arguably the most valued Indian startup at $36 Bn, Binny Bansal has been actively investing in startups as an angel investor. Flipkart was acquired by Walmart in May of 2018. Bansal exited the company in November of the same year. In December of 2018, he launched xto10x, a SaaS consultancy startup with former [eKart](https://www.shiprocket.in/carrier-integrations/ekart/) executives Saikiran Krishnamurthy and Neeraj Aggarwal. Last year, he invested in 12 startups. Some of his recent investments include — edtech startup PlanetSpark, Skill-Lync and fintech startup Rupifi. ## Conclusion Sometimes angel investors fund startups before the company has a significant number of employees and before there is a completion of a proof of concept of the idea that they intend to commercialize. When you are [starting a new business](https://www.shiprocket.in/blog/how-to-start-a-business/) and looking for angel investment, then this post will help you in finding one. --- ## https://www.shiprocket.in/blog/what-is-freight-insurance/ --- title: Understanding Freight Insurance: Its Needs and Benefits url: https://www.shiprocket.in/blog/what-is-freight-insurance/ description: It offers protection against potential losses caused to the shipment during the transit. There are various freight insurance policies. last_updated: 2023-10-11 source: webpage --- # Understanding Freight Insurance: Its Needs and Benefits **What is Freight Insurance Coverage?** Freight insurance is a policy by a third-party company that insures the total or partial value of your cargo. It’s a policy exclusive to the shipper and their specific freight shipment and one which will only handle their claims. Regarding freight insurance’s systematic structure, if you’re familiar with general insurance policies (dental, health, automobile, etc.), you should be somewhat familiar with how insurance works. You purchase a cargo insurance policy, negotiate the terms, and pay a premium dependent on pre-determined contracts. Usually, the policy will evaluate your cargo’s total value and base its rates on a percentage. This is typically lower than most ‘regular’ insurance policies. In general, cargo insurance coverage follows the same principle as other insurances; better policies will be more expensive, and less comprehensive policies will be cheaper. If you experience damages, loss, or theft (of course, this depends on the variation of policy put in place), you will have 30 days to file a claim. Once the claim has been processed, you’ll be compensated based on the agreed-upon terms. **Do You Need it?** Regarding this question, we’ll speak on the legalities of shipping. Unlike the motoring public, a shipper is not required to have an insurance policy. It is 100% legal for your company to ship goods or commodities without a policy. We’ll address whether it is worth the freight insurance cost and the trouble below. With that being said, your freighter must have carrier liability coverage—not to be confused with freight insurance. However, it is appropriate that the company handling the vehicular transport of your cargo be required to have coverage, as the risk certainly falls on their shoulders. Beyond that, it’s important to note that freight brokers, advancers, and third-party logistics companies are not required to introduce freight insurance policies in their contracts or bills of lading. Thus, it’s good to research and thoroughly understand freight insurance, as it’s not always going to be given as an option, even by professionals. Sadly, this does not align with its importance. **Should You Have it?** The question should never be whether or not you should put a policy in place but why you should. The reality is that without freight insurance, you’re relying on people that don’t want the liability for your shipment’s security. A shipper seeks to own the value of its cargo from its origin to its intended destination without ever sacrificing it due to damages or loss. An insurance policy hedges against that, making it a much-needed part of your shipping process. You should evaluate your insurance options to protect against: - Acts of God - Supply chain issues - Carrier negligence **What are the Benefits?** Understanding the benefits of a freight insurance policy is to understand the intricacies of shipper to carrier insurance. ### Liability Coverage As we stated previously, all carriers are required by law to have liability coverage. This liability coverage will cover a certain amount of the cargo’s value and protect the page if a shipment goes awry. However, there’s an important dynamic to expose here. Regulations, laws, and liability coverage all work to do one thing, protect the carrier, not the shipper. A carrier can legally argue that almost anything subjected the cargo to damage, excusing them from guilt. Furthermore, liability insurance—the one type of insurance regulated by law—works to protect the carrier and not the shipper. Lastly, it’s essential to understand that the language used in freight insurance is not synonymous with the type we’re accustomed to. It’s all in the details, as they say. The vast, expansive, and multilayered landscape of freighting makes way for many moving pieces. Due to this multifaceted machine, there is no standard insurance in the shipping world. If your carrier tells you, ‘don’t worry, we have insurance,’ they’re not lying, but their policy could not support the type of cargo you’re shipping. - Liability coverage works to protect the carrier, not the shipper. It may not even be a policy that considers your cargo coverable. Often, if you are covered, you’ll receive cents to the dollar in return. - Current legislation does not require shippers to have insurance, nor does it protect shippers from unscrupulous carriers. In the event of damages, a page is innocent until proven guilty, and winning these cases is both taxing and challenging. - Liability insurance claims can take over a year to process. - Liability coverage is usually a base rate for all cargo and can vastly undervalue your assets (load). You won’t be compensated for your total value if a claim is processed successfully. - A freight insurance policy says, ‘worry not, shipper; this is between you and me.’ In an oversimplification, it sidesteps all other parties and becomes directly responsible for the cargo. If it’s damaged or stolen, all you need to do is provide sufficient evidence and your claim will be processed. - One of the enormous benefits of freight insurance is it does not rely on the carrier being ‘guilty’ of any wrongdoing. It puts the cargo in a vacuum and addresses it there. - More importantly, freight insurance allows you to control the terms of the contract. You can rest assured that your policy covers the classification of your cargo, insures the entire value, and accounts for all mishaps (theft, damage of all types, spoilage, etc.). Once again, it’s all in the language, and negotiating a contract gives you the leverage you need to be sure you’re not relying on a policy that is not exclusive to your needs. - Freight insurance claims are handled in 30 days as opposed to 9 months. This means that once a claim is filed (if approved and processed), you don’t have to scramble to cover the cost of your botched shipment—you will be compensated within a reasonable timeframe. - A small cost can go a long way, and that’s true for freight insurance. Unlike some insurances you’re used to, the percentage which dictates the premium is typically lower. A reasonable policy can be a negligible expense mixed with the bundle of payments that amount to your shipping costs. Don’t let the idea that freight insurance will break your bank fool you; many companies out there will have a perfect solution for your business. **What to Look Out For?** Freight insurance is a justifiable expense. This idiom can become a reality in the case of freight insurance policies. There is a multitude of red flags to be aware of. First, freight insurance companies can be disreputable. It’s 100% legal for them to sell you a policy that doesn’t match your freight insurance needs or, in the worst case, even covers the type of cargo you plan on shipping. Regarding health and car insurance, it’s safe to assume you have a general understanding of how these policies work. The commonalities create natural links between the vast amount of policies. Freight insurance, on the other hand, does not follow this trend. There is no standardised policy across the industry that covers the needs of every shipper. This means that a serious amount of due diligence is required when picking and integrating a policy. Claims can be denied. This is true for any insurance but particularly true when it comes to freight insurance. We’ll list some of the potential reasons your claim may be denied: - The insurance policy does not cover the freighting class or type. - The claim was filed late. - No records dictate the shipment was in good standing before the damages or loss took place. - The freight carrier wasn’t listed in the shipment or policy. **How Do You Go About Choosing a Freight Insurance Policy?** To understand your freight insurance policy is to be well-versed in insurance. As a rule of thumb, you must read the entire contract front to back, mainly to ensure that there are no hidden details that may hinder you along the way. Still, if this is unchartered terrain to you, we recommend that you hire either a freight broker, advancer, or a reputable insurance agent. ### Insurance Agent A reputable insurance agent that knows the ins and outs of the freighting industry will be able to evaluate your company, choose an insurance policy that works for you, and then review the procedure to ensure there’s no misleading fine print. There are plenty of great insurance agents within the space, and they can guide you through the process efficiently. ### Freight Broker A freight broker—aside from fostering the relationship between you and a carrier—should understand freight insurance or at the very least work closely with an agent. A dexterous freight broker should advise freight insurance and have the means of putting together an effective policy. If your broker does not recommend insurance, it may be time to find a new one. ### Freight Forwarder While this is the least recommended option, a freight forwarder that’s accomplished in the industry should also have insurance know-how and an arsenal of esteemed agents in their network. If you’re currently utilising a freight forwarder, then reach out and explain your current needs, and they should have the means of recommending a freight insurance policy for you. **Conclusion** We hope this article helped you understand more about freight insurance and gave you some peace of mind. Remember, there is no standardised insurance policy, and most of it boils down to know-how, experience, and negotiation. Most professionals will recommend that a freight insurance policy be implemented, but the legislation doesn’t enforce it. It’s up to you as a business to decide whether the juice is worth the squeeze. --- ## https://www.shiprocket.in/blog/tips-from-an-entrepreneur-workshop/ --- title: Tips From An Entrepreneur Workshop - Shiprocket url: https://www.shiprocket.in/blog/tips-from-an-entrepreneur-workshop/ description: Manage your time effectively · Save money, make money · Know when to delegate · Grow intelligently, not rapidly · Meet people. last_updated: 2023-10-11 source: webpage --- # Tips From An Entrepreneur Workshop An entrepreneur is someone who has a vision for something and a 'want' to create it. The best start-ups generally come from someone who dares to convert a perceived risk into an asset. But there is a reason why some start-ups take off while others crash and burn. Just passion and a clever idea are not enough to build yourself a great story. Diligence, hard work, efficiency, and resources all play a significant part in turning an idea into an epic success story that inspires others. And then there’s that secret ingredient. It is not about ideas. It is about making ideas happen. Entrepreneurs should have the gift of seeing things in the present, even if they are in the future. To start a successful start-up three simple things are needed – An idea, people who want your idea, and a burning desire to succeed. ## Here are 9 tips from an Entrepreneur Workshop that will help you in your entrepreneurial journey: ### 1. Time Management Managing time efficiently is the hallmark of a successful venture. Judicious allocation of time and resources implies a well-thought-out plan and a smooth-oiled work culture. Prioritizing time, resources, and personnel based on the tasks at hand will also ensure that important tasks will get done. Remember, time is money! ### 2. The Right Work, By The Right Person Working on the right thing, by the right person is probably the only thing more important than working hard. Trust your instincts and do not hesitate to delegate when the situation calls for it. Do not be afraid to assert yourself. Have confidence in your abilities. Every time you state what you want, it is a message to both you and the others about what you think is possible. In the end, nothing should deter you or your team from giving the best. Each member of the team should work to understand exactly where their strengths are and work together to ensure that every task gets completed by the person with the best expertise. ### 3. Grow Intelligently All that goes up must come down – but the time you spend staying up is always in your hands. Even if you do not have a perfect idea, to begin with, you can likely adapt. Invent and reinvent. Constantly. Grow intelligently and not just rapidly. Setting high expectations, especially of oneself, and living up to them is the key to success. Plan your growth, chart out your goals, and work towards achieving them. ### 4. Meet, Network, Share The start-up community is a close-knit group. Seek out fellow entrepreneurs and talk to them about the challenges and thrills you are facing on your entrepreneurial journey. Networking events and social media are great platforms to meet entrepreneurs and learn about their experiences. Networking also provides an opportunity to form valuable partnerships or collaborations. And an Entrepreneur Workshop like Ivy Early Entrepreneur is the best place to grow your network and find mentors. ### 5. Mentorship A little help, timely advice and encouragement go a long way in helping you do better. A good mentor is a critical asset. Mentors share knowledge, valuable contacts and invaluable nuggets from their oodles of experience that help you hack through the thickets of start-up struggle. A mentor is your guardian angel. Every start-up team and every seasoned entrepreneur needs one good mentor. ### 6. Health Is Wealth The importance of health cannot be overstated. With the obvious workload of running a fledgling, start-up comes the added burden of hopes, aspirations and expectations of many. All this can create a very stressful environment that has the potential to impact your health adversely. But remember, your health is what is keeping everything afloat. Take care of your health and everything else will take care of itself. Eat healthily, take time-offs, exercise regularly, and meditate. ### 7. Look After Your Finances While it is important to chase the vision and not the money, managing your finances is of paramount importance. With increased revenue generation comes many temptations – increase the office space, hire more resources, buy new machinery etc. But decide on the wants with a very level-headed why. Ensure that your earnings can absorb the cost of growth. ### 8. Execute, Execute, Execute Preparation is important, but execution is even more important. What sets apart a successful venture is the ability to execute an idea rather than just pitch the idea alone. Execution of an idea tests the concept and helps to critically analyze the plan. Execution also serves as a reality check and helps you to fine-tune your initial idea and incorporate improvements into the model. The best execution geared with the perfect timing results in a successful business. ### 9. The Secret Ingredient… The value of an idea lies in its use of it. There are plenty of resources and technological support to help budding entrepreneurs bring their idea to life. Start-up accelerators, specialized courses, mentorship programs, and workshops help you to run before you even learn to walk. Entrepreneurial Workshops’ curriculum will help you develop an understanding of the major functional areas of a business. They will also train you in managerial decision-making in a business simulation and teach you important lessons on success and failure from an integrated case study. --- ## https://www.shiprocket.in/blog/finding-your-ideal-customer/ --- title: Finding Your Ideal Customer: How To Reach Your Target Audience url: https://www.shiprocket.in/blog/finding-your-ideal-customer/ description: Knowing your target audience and only targeting that segment of people will save you time and money on advertising. last_updated: 2023-11-24 source: webpage --- # Finding Your Ideal Customer: How To Reach Your Target Audience Knowing your target audience and only targeting that segment of people will save you time and money on advertising to groups that aren’t likely to be interested in buying your product. It is essential to take out time to research and plan out your marketing campaign as it intensifies and strengthens your relationship with your customers. A clear and consistent branding strategy and messaging are equivalent to gaining half of your prospective buyers. All of those as mentioned earlier will enable you to make your business a success by just defining their target audience early on in their growth journey. ## What Is A Target Audience? A target audience is a group of people who are prospective buyers of your product or service. Many companies search for traits like gender, age, occupation, location, socioeconomic status, and education level. It is also ideal to find your target market so that you know which groups to advertise to and you can save money, time, and resources. ## Why Is It Important To Identify Your Target Audience? Getting the word out about your brand is important, but each customer expects something different. Finding your niche helps you save time and money, which you might have used to advertise on useless advertising groups. Now, that you have identified your target audience, you can put your time and resources into a region, demographic, or class of buyers who are more likely to purchase your product will help you effectively allocate your marketing budget. According to a report by Accenture, “91% of consumers say they are more likely to shop with brands that provide offers and recommendations relevant to them, and 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase.” ## How To Identify & Reach Your Target Audience ### Have A Concrete Plan You need to have a definite marketing plan to find your target audience. The more specific and to the point you are with the plan, the more likely you convert leads into customers. To draw up a buyer persona (your target customer profile), consider where your customers get their information, what other interests they have, their social media use, their geographic region, and other demographics. You can use your company’s Facebook Insights or other social media analytics as a guide. A clearly defined customer profile and marketing plan allow you to reach your target demographic as economically as possible. ### Create Benchmarks Set clear benchmarks to track your performance. Set benchmarks for how well your marketing strategy converts leads into customers, what you’re spending on your marketing campaign, and the revenue you earn as a result. Be sure to track not just the overall results of your marketing, but how specific strategies convert. ### Clear Messaging Marketing is mostly about the message and one of the common mistakes people make early on in the business is not being able to have clear messaging. Usually, business owners are so focused on the business that they forget the importance of the messaging. Clear and direct communication to your customers can make you reach their pain points and then create a concise and crisp message that focuses on the ways your business solves those problems. ### Bring In An Expert Business owners are so personally invested in their business and knowledge about their products or services that you need a total outsider to look at your marketing plan to make sure your strategy will resonate with your intended audience. By sharing your plan with someone who has some distance from your business, you’ll get a clearer sense of how likely someone is to respond to your marketing the way you want. ### Consider Strategic Partnerships You should know where you can already find your customer base. What media they consume, what activities they enjoy, and what locations they visit. These are places where your marketing is most likely to be seen by your target customers. To identify potential partnerships, think about what businesses or media channels have already attracted your customers. ### Have A Realistic Timeline Though you want to start making sales quickly, a key part of reaching your target customers is having the patience to allow your marketing to work. Your marketing plan should include a timeline, allowing each strategy enough time to succeed or fail before you move on to the next step. This includes being realistic about the time of year and how seasonal changes will affect your customers’ needs and interests. [Shiprocket](https://www.shiprocket.in/) is a complete customer experience platform for SMEs, D2C retailers, and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs. Shopify can also be easily integrated with Shiprocket & here’s how: Shopify is one of the most popular [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) platforms. Here, we show you how to integrate Shiprocket with your Shopify account. You receive these three main synchronizations when you connect Shopify with your Shiprocket account. **Automatic Order Sync** – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. **Automatic Status Sync** – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel. **Catalog & Inventory Sync** – All the active products on the Shopify panel will automatically be fetched into the system, where you can manage your inventory. **Auto Refund** – [Shopify](https://www.shiprocket.in/channel-integrations/shopify/) sellers can also set up auto-refund which will be credited in the form of store credits. **Abandon Cart Message Update Via Engage** – WhatsApp message updates are sent to your customers about incomplete purchases and drive additional conversion rates of up to 5% using automated messages. --- ## https://www.shiprocket.in/blog/whatsapp-chatbot-integration/ --- title: WhatsApp Chatbot Integration - A Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/whatsapp-chatbot-integration/ description: WhatsApp chatbot is a software program which runs on encrypted WhatsApp platform, users can communicate with a chatbot through the chat. last_updated: 2023-10-11 source: webpage --- # WhatsApp Chatbot Integration – A Complete Guide A WhatsApp chatbot is an automated piece of software that utilises artificial intelligence (AI) or rules. Users can converse with the WhatsApp chatbot through the chat interface in the same way you would with a real person. It’s a string of automated WhatsApp replies that look like real human dialogue. WhatsApp made its API available to all sizes of enterprises in May 2022. The WhatsApp API was previously only accessible to medium-sized and large organisations, therefore smaller businesses had to get in touch with alternative providers. Today, any organisation can access a New Cloud-based API by immediately signing up or getting started through one of the business solution providers. Why not use WhatsApp Business to improve customer communication today? The process only takes minutes as opposed to months. [WhatsApp business](https://www.shiprocket.in/blog/whatsapp-and-whatsapp-business-difference/) today? ## Want a WhatsApp chatbot. Where do we start? Before you begin creating a WhatsApp chatbot, you must finish the following 3 steps. ## Step #1 Meet WhatsApp API limitations ### Industry WhatsApp pays attention to the industry your business operates in. For example, it is tough to get API access for these industries: - government, - political organizations, - independent software vendors, - healthcare, - supplements. For these industries, it is easier to get API access because WhatsApp encourages them: - financial services, - retail, - education, - real estate, - and telecom. ### Chatbot’s purpose The aim of the chatbot is the most important restriction. It’s forbidden to use the WhatsApp chatbot for [marketing](https://www.shiprocket.in/blog/how-branding-and-marketing-help-online-business-grow/) and promotional notifications. For customer support and non-promotional updates, WhatsApp chatbots work best. You are more likely to be granted WhatsApp API access in certain circumstances. ## Step #2 Get WhatsApp Business App If you checked WhatsApp API limitations and are sure that you are eligible – the next step will be registering your business in WhatsApp Business App. ### There are 2 types of WhatsApp Business profiles: - Official business account (also known as a “green tick”) - Business account The differences between them are a green checkmark badge and a visible [business name](https://www.shiprocket.in/blog/company-name-suggestions/). You must download the WhatsApp Business application in order to create a WhatsApp Business Account (from Apple Store or Google Play Market). Then, use a UNIQUE phone number to register your company. After receiving approval for WhatsApp Business APIs, you can submit an application for Green Tick. ### Steps to get an official business account: 1. First, apply for WhatsApp API access through a WhatsApp Business Solution Provider 2. Once your WhatsApp Business API access is approved, you can reach out to your Business Solution Provider to apply for an official business account (green tick) ## Step #3 Getting access to WhatsApp API The final and most important step is to create a request for access to the WhatsApp API. There are two ways to gain access to the WhatsApp API: First, submit an application for WhatsApp API access through a WhatsApp Business Solution Provider. You can contact your Business Solution Provider to apply for an official business account (green tick) once your WhatsApp Business API access has been granted. ### 1. Partner up with business solution providers: Working with a Business Solution Provider is advised by WhatsApp. There are 65 partners as of right now. You must apply for access to the WhatsApp API by getting in touch with the partner’s representative. ### 2. API self-request: If working directly with WhatsApp is more your style, you can gain access to it by using the WhatsApp Business Platform. WhatsApp now provides communications on a scale for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) of any size. ## Step #4 WhatsApp Business Pricing After setting up the WhatsApp Business API, be sure to take the price into account. From February 1, 2022, WhatsApp Business pricing will follow a conversation-based approach. Prior to now, WhatsApp charged users for communications initiated by businesses and sent outside the 24-hour timeframe. Every communication counts under the new price scheme, regardless of who initiated it. There are two conversation scenarios that will come into charge: - **Initiated by user**: Any form of client inquiry delivered to your firm that was initiated by the user. Once a company responds to it, the conversation begins and ends within a day. Businesses only need to pay once for a 24-hour chat session; there are no additional fees for any messages delivered during this period. - **Initiated by business**: These are regarded as user-received message templates or any other type of message sent on a regular basis outside of the 24-hour support window. Regardless of whether the consumer responded, the session in this situation starts as soon as the message is delivered. ## To Sum Up Businesses now have countless options for connecting with and engaging with their enormous audience thanks to WhatsApp, a network that links billions of consumers every day. With WhatsApp for Business, businesses can now communicate with [customers](https://www.shiprocket.in/customers/). Using WhatsApp chatbots, you can rapidly and efficiently engage users on the platform they choose. Before beginning WhatsApp chatbot development, you should be aware of the platform’s numerous restrictions. Building the bot from scratch might be difficult and time-consuming. Different chatbot-building platforms can be used to build WhatsApp bots, but you should be cautious when choosing your vendor because some of these platforms won’t help you obtain your WhatsApp company clearance. You also won’t be able to launch your chatbot without WhatsApp’s permission. --- ## https://www.shiprocket.in/blog/instagram-for-business/ --- title: Getting Started On Instagram For Business - Shiprocket url: https://www.shiprocket.in/blog/instagram-for-business/ description: Using Instagram for business can drive brand awareness, boost sales, and build and track audience engagement. last_updated: 2023-11-02 source: webpage --- # Getting Started On Instagram For Business Instagram is one of the most trending [social media platforms](https://www.shiprocket.in/blog/social-media-selling-platforms/) having more than 2 billion active users (which represents a quarter of the world’s population), it’s a terrific marketing channel to leverage for advertising your company. We’ve put together a thorough tutorial on how to use Instagram for business if you’re new to the platform or want to learn how to better sell your company there. We can do it all, from profile optimization to fantastic content creation. ## How to use Instagram for Business: 5 steps *[Image: Instagram for Business]* Instagram is a platform for visual social networking with a focus on photo and video content. For firms without a visual product, this may seem challenging, but even [B2B business](https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/) as well as service-based brands. ### 1. Create an Instagram business profile Instagram accounts come in three varieties: personal, creator, and [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/). The two categories of professional accounts available are creator and business accounts. While brands should create a corporate account, influencers and content creators should use the creator account. Useful features of Instagram Business are: - Fill in more parts in your profile. - Instagram analytics - Instagram advertising - The ability to connect to a scheduling app - Instagram tagging products in posts Each feature can help your brand to get the most out of its presence on Instagram. ### 2. Optimize your Instagram business profile Utilize the additional areas in your business profile, as already recommended. This will give potential followers a lot of info upfront and give them a clear understanding of what your firm does and why they should follow you. Enhance your profile by using the following fields: - Profile photo: It’s best to use your company logo as your profile photo so people can easily identify your brand. - Name: Make this your [business name](https://www.shiprocket.in/blog/company-name-suggestions/), identical to your brand’s other social profiles. - Username: This should also be your business name. Note that your username cannot have any spaces. - Website: The only clickable URL on your Instagram page will be this one. Most companies either link to their most recent promotional page or use their website. A link in bio tool can be used to link to several pages as well. - Bio: The place where you can draw users’ attention on Instagram is in your bio. Here, you can either explain what your company does, promote your website, or stick your brand’s motto. - Page: Connect your Instagram business profile to your Facebook business page. - Category: Select the category that best describes your brand’s industry or product/service offerings. - Contact options: Link all of the best ways for customers to contact you, like email, phone. - Action buttons: Add a call-to-action button right onto your Instagram profile, like “Book now,” or “Get a quote.” - Instagram story highlights: Add story highlights to your profile and categorize them based on the types of stories your brand typically creates. ### 3. Create a strong Instagram marketing strategy Every marketing platform where you have a presence needs its own unique strategy, and Instagram is no exception. Due to Instagram’s emphasis on visual content, a significant portion of your strategy must be on locating or producing the photos you publish. #### Define your target audience Make sure your target audience will be interested in the material you create first. But in order to do that, you must first identify your target market. Considering your current [customer persona](https://www.shiprocket.in/blog/customer-persona/), then conduct research on Instagram to find profiles that align with that persona. Follow them and analyze the content they share. After that, apply those insights to inform your own Instagram content strategy. Keep track of it. What are you hoping to get out of your presence on Instagram? The most likely objectives may look something like: - Sales - Website traffic - Engagement - Followers - User-generated content - Influencer partnerships All of the above can be easily done, but you need to adjust your Instagram strategy for each one. Lay out your goals and [KPIs](https://www.shiprocket.in/blog/key-performance-indicators-for-retail-business/), then create a strategy that satisfies them. Track your performance and metrics You have access to built-in insights, data, and analytics with your Instagram business account. Use this to your advantage to monitor the effectiveness of your strategy. Look at your most popular posts, the level of engagement each one receives, information about your following, and more. #### Create a content calendar and publishing schedule Choosing the types of material you’ll produce, creating a social media content calendar, and starting to schedule your posts are the final steps in developing an Instagram strategy. ### 4. Post high-quality Instagram content and follow best practices We briefly discussed content, but since Instagram offers many chances for sharing new stuff with your audience, let’s explore a little more. To get the greatest outcomes, you should also be familiar with Instagram best practices. #### Try new Instagram features The frequent release of new Instagram features shouldn’t come as a surprise. Whether it’s Instagram Reels, link stickers in stories, or something else, it’s a good idea to test them all to see which ones your followers respond to the most if you want to make the most of the platform. #### Best tools and apps to create or edit Instagram posts You may use a variety of Instagram features to help you produce even more beautiful content. Some are suitable for photo editing, while others are better suited for producing branded graphics. A few Instagram post tools to consider are: - Canva - Visme - Snapseed #### Write engaging Instagram captions Writing an effective Instagram caption that encourages your audience to interact with your post, follow you, and make a purchase takes skill. Here are some tried-and-tested advice: - Keep it short and clear. - Ask a question or tell a story that will attract the viewers. - Incorporate emoji or social media lingo. - Use hashtags to help Instagram users find your profile. #### Explore the various Instagram post types Make sure you’re using the many options Instagram offers its users for content creation and sharing. Users may find it monotonous to visit your Instagram post and often view the same kind of content. Make a change. Share information such as articles, films, reels, guides, branded visuals, live video broadcasts, and more. Each unique piece of content should be added to your content schedule so you can plan ahead and maintain a healthy mix. #### Increase sales with shoppable posts Through shoppable posts, e-commerce firms can maximise their Instagram engagement. Make it simpler than ever for customers to make a purchase by setting up your Instagram account to tag products in your Instagram photos. Your followers may tap on a product they see in one of your posts, click to the item listing in your Instagram store, and then make a purchase without ever leaving the app thanks to shoppable posts. ### 5. Grow your Instagram follower count Finally, you must begin expanding your Instagram following. Even while your bottom line is more concerned with engagement and conversions than follower count, it’s still a smart idea to work on increasing your follower count. You may be able to reach a larger audience on the platform and it will help with social proof. A few tips for growing your Instagram followers include: - Comment on Instagram posts of people who look like they’d be part of your target audience - Use relevant hashtags on your posts so that users searching for those hashtags can find your content - Post consistently and share a wide variety of content types - Collaborate with influencers to expand your reach to their audiences - Cross-promote your Instagram account on your website and other social media feeds - Pay attention to the content that gets the most engagement and create more like it - Start creating brand awareness ads on Instagram ## Conclusion Instagram has established itself as a mainstay of [social marketing](https://www.shiprocket.in/blog/leverage-social-media-for-ecommerce/) rather than a passing fad because to its engaged, constantly expanding user base. There is still room on the platform for businesses with a compelling visual narrative to share and the ambition to build a community of devoted fans and clients. --- ## https://www.shiprocket.in/blog/product-highlights-from-july-2022/ ```markdown --- title: Product Highlights From July 2022 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-july-2022/ description: Check out the latest updates and improvements that we have made this month to offer you a better experience with Shiprocket. last_updated: 2023-10-11 source: webpage --- # Product Highlights From July 2022 Since the very first day, we are dedicated to deliver you with the best possible user experience. Our [business](https://www.shiprocket.in/blog/top-business-ideas-for-instagram/) goal is to help you achieve your business goals by getting all shipments done on time. In the process, we are constantly putting our efforts to make our product more and more better for you to offer you a one-stop solution for all your shipments needs and requirements. The month of July was no different! We added some new features and updates in our product that we want you to know. Let’s take a closer look at all the improvements and updates that we made in our product to enhance your overall experience with shiprocket! *[Image: Product Highlights July 2022]* ## Recharge Status Introduced With More Clarity When you make payment to recharge your shiprocket wallet, it is always considered vital to keep a track of your transaction. At shiprocket, now we are enabling you to always keep a track of your recharge history so that you can know whether the payment to your wallet is successful or failed. If you don’t know how you can keep a track of your recharge history, then here we are to help you with our step by step guide. Let’s take a look! **Step 1:** Log in to your account and navigate to the left side menu to find the Billing option over there. *[Image: Billing option]* **Step 2:** Click on the Billing option and then Wallet History. *[Image: Wallet History]* **Step 3:** View Recharge History Section to know your payment status. *[Image: Recharge History]* **Note:** Minimum recharge amount is Rs 500. ### Benefits Of Checking Recharge History When it comes to monetary transactions, it is always vital to keep a track of each transaction and this is possible only when you have access to the payment history. There are more than enough benefits that you can explore having access to your recharge history at Shiprocket. You can check the status of your payment and keep a record of your payment with date, amount, payment status and also the description to support the payment status. ## Check Out What’s New In Your Shiprocket App We know that the shiprocket app was and is always your favorite and this is the reason why we are constantly putting our efforts in updating its features and functionalities. Here are the latest updates that we made in your Shiprocket App! ### Editing Customer Details Is Just A Matter Of A Click We updated the Shiprocket App for iOS with a feature which enables you to edit your customer details such as first name, last name & Email ID directly from the mobile app. ### How To Edit Customer Details? Take a look to know how you can actually edit the details of their customers! **Step 1:** Go to the Customer details option of whosoever you want to edit. *[Image: Customer details]* **Step 2:** Click on the Edit icon of the designated detail that you wish to edit, start editing and click save to wrap up. *[Image: Edit icon]* ### Delivery Dispute List Got Updated Earlier, the delivery dispute flow had few options to select. So, we updated the list with some more options like, ‘Delivered not Received’ and ‘Wrong/Damaged/Partial/Empty Package Delivered’ for both iOS & Android. This will help you to select the appropriate reason to raise delivery disputes. After which you can easily check the response from our team here itself and will also receive timely updates of disputes over email too. Take a look at how it appears on your screen: *[Image: Delivery Dispute List]* ## One Order, One Invoice Number We totally understand how tough it was for you to manage with different invoice numbers. So, we updated our system to get rid of all your hassles. Now, we are offering you a choice to enter your own invoice number which will also reflect as invoice number in our panel. So, now it’s One order, one invoice number for all International Orders. ## Fasten The KYC Approval Process Now get your [Aramex international courier](https://www.shiprocket.in/blog/aramex-facts-courier-tracking-customer-care-delivery-time/) KYC clearance in less than 24 hours and start your international shipments right away post approval. *[Image: KYC Approval]* ## Final Takeaway! In this post, we shared all our recent updates and improvements that we successfully implemented this month with a hope that we can help you make some significant changes in your order processing operations and make shipping an even more streamlined experience with these updates. We are very sure that you will love the improvements and your enhanced experience with Shiprocket. For more such updates, stay tuned with [Shiprocket](https://www.shiprocket.in/)! ``` --- ## https://www.shiprocket.in/blog/distribution-management/ --- title: Distribution Management: Definition, Advantages & Strategies - Shiprocket url: https://www.shiprocket.in/blog/distribution-management/ description: Distribution management is the process used to oversee the movement of goods from supplier to manufacturer to wholesaler. last_updated: 2023-10-11 source: webpage --- # Distribution Management: Definition, Advantages & Strategies Management of distribution has always been a problem for businesses. Raw materials may be delivered too soon and degrade before being used. A competitor may also capture the majority of the market share if finished goods arrive too late. The need for effective distribution led to the integration of sub-discipline practices into the supply chain and [inventory management](https://www.shiprocket.in/inventory-management/). Overall, effective distribution requires a solid distribution management strategy supported by real-time information because it incorporates numerous moving components and methodologies. ## What Is Distribution Management? The process of managing the flow of products from supplier to manufacturer to wholesaler or retailer to final customer is known as distribution management. There are numerous procedures and activities involved, including packaging, managing raw material vendors, [warehousing](https://fulfillment.shiprocket.in/), inventory, supply chain, logistics. ## What Is a Distributor? An organization known as a distributor provides goods to shops and other companies who sell their goods directly to customers. Consider a wholesale vegetable supplier who sells vegetables to grocers and restaurants. ### Distribution vs. Logistics [Logistics refers to](https://www.shiprocket.in/encyclopedia/logistics/) the careful planning and procedures required for efficient supply and delivery of products. Supply management, bulk and shipping packaging, temperature control, security, fleet management, delivery routing, shipment monitoring, and warehousing are just a few examples of the activities and operations that fall under the category of logistics. The most straightforward way to think of logistics is as physical distribution. In logistics, order fulfillment through all distribution channels is the main goal of the distribution management system. A product or service flows through a chain of agents and organizations called a distribution channel as it travels from its point of origin to a consumer. E-commerce sites, wholesalers, retailers, and third-party or independent distributors are a few examples of distribution channels. Activities and procedures such as consumer- or business-oriented distribution [packaging](https://packaging.shiprocket.in/), order fulfillment, and order shipping. ## Why Is Distribution Management Important? Distribution management is primarily concerned with planning every step necessary to deliver items to the consumer on time and with the least amount of waste possible. As a result, it directly affects profitability. ## Advantages of Distribution Management Distribution management not only increases profitability but also reduces waste in a variety of ways, from less spoilage to lower warehousing expenses since items and supplies can be distributed as needed rather than stored in larger quantities. Distribution control results in less [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/). Additionally, it facilitates “one-stop shopping” and other conveniences and benefits like customer loyalty reward schemes, which makes things simpler for buyers. ## Distribution Management Challenges Diverse interruptions can cause distribution problems. Severe weather conditions, a lack of raw materials (such as poor crop years), pest damage, and epidemics or pandemics are examples of natural disruptions. Riots, protests, battles, and strikes are examples of human disturbances. Flight delays, maintenance issues, accidents involving transport vehicles, and new or stringent transportation rules, such as those frequently observed in trucking, are all examples of disruptions in the transportation system. Recessions, depressions, abrupt changes in consumer or market demand, additions to or changes in fees or compliance costs, fluctuating currency exchange rates, and payment problems are all examples of economic obstacles. Product recalls, packaging problems, and quality control problems are examples of product disruptions. Order modifications, address changes for shipments, and product returns are all examples of customer disruptions. ## 5 Factors That Influence Distribution Management Many things can influence distribution management. The five most common are: 1. **Unit perishability** – if it’s a perishable item, then time is of the essence to prevent the loss, 2. **Buyer purchasing habits** – peaks and troughs in purchasing habits can influence distribution patterns and therefore varying distribution needs that can be predicted, 3. **Buyer requirements** — e.g. changes in a retailer’s or manufacturer’s just-in-time [inventory demands](https://www.shiprocket.in/blog/benefits-of-inventory-planner/), 4. **Product mix forecasting** – optimal product mixes vary according to seasons and weather or other factors and 5. **Truckload optimization** – relies on logistics and fleet management software to ensure every truck is full to capacity and routed according to the most efficient path. ## 3 Distribution Management Strategies At the strategic level, there are three distribution management strategies: 1. **Mass** The mass strategy aims to distribute to the mass market, e.g. to those who sell to general consumers anywhere. 2. **Selective** The selective strategy aims to distribute to a select group of sellers, e.g. only to certain types of manufacturers or retail sectors such as pharmacies, hair salons, and high-end department stores. 3. **Exclusive** The exclusive strategy aims to distribute to a highly limited group. For example, the manufacturers of Ford vehicles sell only to authorized Ford dealerships, and producers of Gucci-brand goods only sell to a narrow slice of luxury goods retailers. ## Choosing a Distribution Management System Your organization’s distribution goals, difficulties, and the distribution models and channels your business utilizes all play a significant role in selecting the best distribution management system. But generally speaking, businesses should consider: - Ease of integration and compatibility with legacy systems. - Scalability and elasticity - Security - Data management and analytics, including real-time data streaming and ecosystem data-sharing - Adaptability ## What Are the 4 Channels of Distribution? There are four distribution channels: 1. **Wholesaler** Goods are distributed from manufacturers to [wholesalers](https://www.shiprocket.in/blog/wholesaling-vs-retailing/) in this channel. For example, liquor distillers distribute their brands of liquors to wholesalers. 2. **Retailer** Goods are distributed from manufacturer or wholesaler to retailers. For example, big-name designer clothing and accessories are distributed to higher-end retail chains such as Neiman Marcus, Nordstrom, and Macy’s. 3. **Distributor** This channel moves goods from the source or manufacturer to an authorized distributor. For example, a Ford factory distributes various Ford makes and models to authorized Ford dealerships for sale to consumers or company fleets. 4. **Ecommerce** This is the newest and most disruptive distribution channel wherein goods and services are represented virtually online and then distributed directly to the buyer. Ecommerce as a fourth channel has led to rapid changes and made distributors rethink their traditional strategies. ## Conclusion Supply chain, blockchain, logistics, systems for purchase orders and invoicing, vendor relationship management (VRM), customer relationship management (CRM), and an inventory management system are examples of the procedures involved in getting a product from the manufacturer to the final consumer (IMS), a [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) (WMS) and a transportation management system (TMS). --- ## https://www.shiprocket.in/blog/top-10-must-have-features-for-an-ecommerce-website/ --- title: Top 10 Must-Have Features For An eCommerce Website url: https://www.shiprocket.in/blog/top-10-must-have-features-for-an-ecommerce-website/ description: Every business dreams of having a website that loads fast, looks great, has a higher conversion rate & delivers good sales. last_updated: 2023-11-02 source: webpage --- # Top 10 Must-Have Features For An eCommerce Website What makes a website stand out from the competition? Every business dreams of having a website that loads fast, looks great, has a higher conversion rate, delivers good sales, and has a satisfactory checkout experience for customers. Now, this can be gravely difficult when you start an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). You have to find products that you want to sell online, and at the same time, you need to build an eCommerce web design to showcase your brand. However, the vital element for your business growth is finding the right customers, which could be very challenging. *[Image: Must Have Features]* So, here’s a list of features your eCommerce website must have to give your eCommerce business the ideal start. ## User-Friendly Website A user-friendly menu is one of the most important features of an [eCommerce website](https://www.shiprocket.in/blog/build-ecommerce-website-guide/). Users usually expect a horizontal menu to appear across the top of the website and a drop-down menu for easy navigation. ## Responsive Design A critical feature is your website’s ability to offer a seamless experience on all screens—be it laptop or desktop, tablet or smartphone. Consumers are constantly using multiple devices for a better browsing experience, and you would want to give them a consistent experience across all of them. ## Site Search When a user visits your website, the search bar is one of the integral features that can make their work easier. It helps all the users—the ones who know what they are looking for reach their destination faster, and the ones who don’t know what they are looking for to discover and be guided. - **Ensure visibility:** Top left corner of the screen is the most used placement. - **Use standard design:** The magnifying glass is almost synonymous with search. - **Use autocomplete:** Help users finish their search or use prompts to ease discovery. - **Make it user-friendly:** Search terms must marry commonly used phrases. Accept red in place of oxblood or trash can in place of waste organiser. ## High-Quality Photos & Videos You need to have high-quality photos and videos of the product and other creatives in general. This not only helps your customer in making an informed decision but also helps reduce [RTO](https://www.shiprocket.in/encyclopedia/rto/). Ensure your photos are well designed and lit. Videos are a great tool to showcase your product to your target audience, and they can be used to educate the target audience about the product. Also, make sure that the videos load quickly and add to page load times. ## Cart & Checkout Experience Losing a customer after they have made a purchase decision and added the product to the cart is one of the hardest things to happen to online sellers after RTO on [COD orders](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/). *[Image: Cart & Checkout]* There are three things to keep in mind when creating a cart & checkout experience: - Keep No Hidden Charges - Make the checkout experience quick - Remember all vital information ## FAQ Section Build a comprehensive purchase experience & prevent customers from going away from the website. It is best to have a FAQ section where you can answer the most asked questions of customers or prospective customers. It takes you one step ahead in the customer’s purchase journey. ## Exchange & Refund It is always suggested to steer the customer of any pre-purchase doubts and mention your returns & exchange policy on the website. It gives you a chance to gain a customer as the customers come to trust your brand and get assurance that their money won’t go waste. Not only this, customers then trust you with pre-paid orders as well. ## Multiple Payment Options Shiprocket offers multiple payment modes that help your business flourish leading to more conversions, fewer [abandoned carts](https://www.shiprocket.in/blog/what-is-cart-abandonment/) and extraordinary customer satisfaction. *[Image: Multiple Payment Mode]* [Shiprocket](https://www.shiprocket.in/) is a complete customer experience platform for SMEs, D2C retailers, and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs. Shopify can also be easily integrated with [Shiprocket](https://app.shiprocket.in/login) & here’s how: Shopify is one of the most popular [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) platforms. Here, we show you how to integrate Shiprocket with your Shopify account. You receive these three main synchronisations when you connect Shopify with your Shiprocket account. - **Automatic Order Sync** – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. - **Automatic Status Sync** – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel. - **Catalog & Inventory Sync** – All the active products on the Shopify panel will automatically be fetched into the system, where you can manage your inventory. - **Auto Refund** – [Shopify](https://www.shiprocket.in/channel-integrations/shopify/) sellers can also set up auto-refund, which will be credited in the form of store credits. - **Abandon Cart Message Update Via Engage** – WhatsApp message updates are sent to your customers about incomplete purchases and drive additional conversion rates of up to 5% using automated messages. ## Order Tracking Offering the customer easy visibility at all order stages—confirmation, packed, dispatched, out for delivery, and eventually delivered is a great way to keep them engaged throughout the order journey and reduce the chances of post-purchase dissonance. ## Customer Support Brands can continue forging stronger relationships with [customers](https://www.shiprocket.in/customers/) by making themselves available at all times, for all kinds of interactions and by assisting the customer with all the information they need. With the advancements in AI tech and the rapid development of e-commerce chatbots, brands can ensure they’re addressing customer conversations at all times, across all geographies & time zones and at a fraction of the live agents’ cost. --- ## https://www.shiprocket.in/blog/amazon-pricing-strategy/ --- title: The Secret Amazon Pricing Strategy to Crush the Competition - Shiprocket url: https://www.shiprocket.in/blog/amazon-pricing-strategy/ description: Amazon's pricing model is based around keeping prices as low as possible for the buyer. This means the prices of product changes every time. last_updated: 2023-11-02 source: webpage --- # The Secret Amazon Pricing Strategy to Crush the Competition *[Image: dummy]* ## 3 Steps to Selling Successfully on Amazon ### 1. Optimize your product detail page The basics just aren’t very good. Before you even start thinking about generating traffic, putting any marketing budget to work, or refining your Amazon [pricing strategy](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/), you have to do the basics. On Amazon, this means you have to optimize your Amazon product detail page for Amazon’s organic search results. The vast majority of sales on Amazon happen through search and more than 70% of it on page one of Amazon search results. So, it’s best to spend time optimizing your products for Amazon’s search. ### 2. Set your prices for Page One on Amazon If you get your pricing wrong, you will either lose money or won’t sell anything. Setting the right price on Amazon doesn’t have to be that hard for private label products where you don’t have any competition on your Amazon product page. In general, there are two variables you need to consider for every single product you [sell on Amazon](https://www.shiprocket.in/blog/beginners-guide-to-selling-on-amazon/). 1. You want to be profitable (Find your lowest price) 2. You want to maximize profits (Find your highest price possible) First, you need to consider all of your costs, and what your prices would be for you to be profitable on Amazon with those costs included. The list of costs which you have to take into your equation are: ### Product Acquisition Cost - Shipping - Customs - Payment wiring - Amazon Commission - [Amazon FBA](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) - Customer Return Fees - On all returns, Amazon keeps 20% of the original commission as a return fee - Your own returns-related fees (return shipping, disposal and product write-offs fees) - Variable overhead allocation costs There are also category-specific costs which you need to consider. For example, if you sell clothing, Amazon will charge you FBA fees related to customer return shipping costs. 3. Keep your prices stable, with exceptions. To build customer trust and a sustainable long-term brand on Amazon, keep your prices stable. There are, of course, exceptions. 1. The number one reason for price deviations is to increase your sales rank, which results in more organic sales later. 2. The second reason for price cuts is cross-selling your products, which in the end also results in better sales rank for all products included in the cross-selling promotion. Usually, this means cutting your prices close to break-even or below profitability. This is most often done during new product launches. ## How to Drive Traffic to Your Amazon Products There are no sales if there is no traffic. It is insufficient to simply list your goods on Amazon and wait for traffic and sales to come in. You now need to direct traffic from outside sources to your Amazon product page in addition to the natural traffic that comes from Amazon. ### 1. Build an Email List. An email list is a great way to boost your sales at product launch. - We use our list to send our customers directly to our new [product pages](https://www.shiprocket.in/blog/product-page-optimization/) on Amazon. - We also give them a discount code for the purchase of the products and often see a good jump-start on sales from that. Begin with these three, easy-to-implement ways to start building your own list: 1. Include a sign-up form on your website, such as one for a newsletter, an e-book download, or anything similar. 2. On your social media pages and on your packaging, mention the newsletter sign-up option. 3. You may email your customer once following an Amazon sale. In this email, direct them to your sign-up page for your newsletter. ### 2. Place Targeted Facebook ads. In 2014 we shifted a big part of our external ads budget from Google to Facebook. Today, Facebook Ads are our most important external paid traffic source. On Facebook, you have multiple advertising options, and you don’t need an existing fan base for that. The great thing about [Facebook Ads](https://www.shiprocket.in/blog/facebook-ads-for-ecommerce/) is that you can define your target audience and create a post which will show up directly in a user’s Facebook feed. Working with this Amazon conversion tracking tool, catapulted our Facebook marketing performance into entirely new dimensions. The bottom line is that with analytics, you finally know whether: - Your Facebook advertising is worthwhile - You are really addressing the target groups that buy your products on Amazon - Your advertising is actually generating revenue. ### 3. Use Amazon Sponsored Product placements. Amazon Sponsored Products is by far the fastest way to get your product on the first page of Amazon search results. Amazon Sponsored Products work similar to Google AdWords, where you bid on search terms. If a person is searching on Amazon for your product, you can buy an ad relative to those search terms, and your offer will appear next to the best results. The great thing about Amazon Sponsored Products is that it is very easy to set up. You can do it in a matter of minutes. ### 4. Point all Product links to Amazon. You might ask: “Why should I send my customers over to Amazon if I already have my own website?” The number one reason is that your ultimate goal is to be on the first page of the search results and, if possible, in the top three listing. This is where the big money is made, not by a single sale on your site. Apart from our website, we point every link on Facebook, Twitter, YouTube, Instagram, our blog posts and our email newsletter to one specific Amazon product page. ### 5. Get your products in the hands of bloggers and Youtubers. [Youtube](https://www.shiprocket.in/blog/youtube-channel-to-earn-money/) is the second biggest search engine in the world. It’s really good to have a ton of reviews about your products on there so that you show up first in search no matter where they search for you. ### 6. Maximize your product packaging. Every case we ship includes a small booklet and two business-card-sized inserts with 10% discount codes for customers to give their friends or use on their next Amazon order of a KAVAJ product. Customers are telling their friends about us and they’re buying more cases for themselves. We also use our best customer testimonials to build trust. We put our best quote on the outside packaging and, for our most important products, we include a customer case study inside a small booklet. ### 7. Create effective Google Ad campaigns. We spent a lot of money on Google in our early days. However, Facebook Ads and Amazon Sponsored Products totally changed the game. Today, you should use Google AdWords as follows: - **Focus on brand name:** Focus your efforts on your brand name and the most specific keywords in the long tail. We get most of the traffic from Google from people searching for the brand. - **Focus on long-tail keywords**: In the long tail, we only create very specific campaigns for our products, which must include the device name, the material, and the color. For Example, those words that are keywords to our product, phrases like “iPad Air 2 case leather black.” ## How to Get Real Product Reviews Without product reviews, you won’t sell anything on Amazon. The amount and the quality of reviews are the most important aspects of your reviews to increase your [conversion rate](https://www.shiprocket.in/blog/ecommerce-conversion-optimization-tips/). Unfortunately, only 1 out of 100 customers writes a review. ### 1. Email your customers after purchase and ask for reviews. You can use tools like Feedback Genius to automate this process. 1. Send the email a few days after the purchase. 2. Ask in a neutral way and don’t force them to leave a positive review. 3. Provide a direct link to the review page, as a lot of your customers have probably never written a review before. You can also use this opportunity to make sure the product was delivered correctly and give the customer a chance to tell you about their experience (good or bad) so you can make the most of the interaction and build lifetime brand loyalty. ### 2. Use “wrong” positive seller feedback to get product reviews. People often confuse seller feedback with product reviews. Unfortunately, the often really good product feedback is not very visible for other customers. Review your seller feedback regularly for people who actually provide positive product feedback and ask them via email to also write a product review. ### 3. Comment on reviews. Everything on the Amazon product page is public. In particular, the reviews and comments sections will be read by almost all future customers. This is your chance to stand out. Be sure to comment on any negative product reviews or on reviews where a customer has a question. This is your opportunity to build trust and increase your conversion. Further, many customers who initially gave your product a negative review might even change it for a positive one because they are grateful that you cared about their issue. ### 4. Ask customers who email you for feedback. The easiest way to get product reviews on Amazon is by simply asking customers who tell you how much they love your product. Whenever you receive an email, a customer service call or positive feedback on your [social media](https://www.shiprocket.in/blog/leverage-social-media-for-ecommerce/) channels, just ask them politely if they are willing to share their experience with other customers on Amazon. ## How to Provide Outstanding Customer Service You can’t do anything wrong if your Amazon customer benefits. Amazon itself is the most customer centric company in the world. They expect the same standard from you as a seller. Your best marketing tool on Amazon today will be outstanding customer service. Your goal should be to create a “wow” experience which will help spread word of mouth. ### 1. Start your customer service on your Amazon product page. This is the place where all your customers start their customer journey, read reviews, ask questions, check out your seller feedback and finally click the “Add to Cart” button. I recommend implementing a daily routine for your product pages including the following actions: - Comment on negative [product reviews](https://www.shiprocket.in/blog/get-more-product-reviews/) and offer instant help - Answer questions in the Q&A section - Manage your seller feedback actively ### 2. Answer your customers fast and be generous. The 2nd pillar of your customer service is email. You must answer all emails within 24 hours or faster and strive to resolve every customer service issue in a single communication. I recommend to apply the following four principles: - Answer all emails within 24 hours - Provide a solution in your first reply - Make it simple for your customer - Be generous Be responsive on your social media channels. Your customers will talk about or to you and they expect you to engage with them on their favorite social media channel. We recommend using Facebook and Twitter as your first [customer service](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) channels. You can exceed expectations here and “wow” your customers if you reply to all questions within an hour. We also recommend creating a FAQ section on your website that answers common questions. Finally, offer an easy-to-use contact form on your website. ## Conclusion Last but not least, constantly keep in mind that getting your product to page one of Amazon search results is your main objective if you want to profit from the huge Amazon consumer base’s organic sales. --- ## https://www.shiprocket.in/blog/ecommerce-market-growth-rate/ --- title: Journey of eCommerce Market Growth Rate in India url: https://www.shiprocket.in/blog/ecommerce-market-growth-rate/ description: eCommerce is India's fastest growing and most exciting channel for commercial transactions. The Indian e-commerce market is expected to grow to US$200 billion by 2026. last_updated: 2023-11-02 source: webpage --- # Journey of eCommerce Market Growth Rate in India E-commerce has revolutionised how businesses operate in India. From US$ 46.2 billion in 2020, the Indian e-commerce market is projected to rise to US$ 188 billion by 2025. It is anticipated to succeed in US$ 350 billion by 2030. In 2022, the Indian [e-commerce](https://www.shiprocket.in/blog/ecommerce-industry-in-india/) market is predicted to extent by 21.5%, reaching US$ 74.8 billion. India’s e-commerce market is predicted to succeed in US$ 111 billion by 2024 and US$ 200 billion by 2026. The industry’s growth is usually due to an increase in internet and smartphone usage. In 2021, there have been 830 million internet connections worldwide, mostly as a result of the “Digital India” initiative. ## MARKET SIZE The Indian online [grocery](https://www.shiprocket.in/hyperlocal/) market is predicted to grow from US$ 3.95 billion in FY21 to US$ 26.93 billion in 2027, at a CAGR of 33%. India’s consumer digital economy is predicted to extent from US$ 537.5 billion in 2020 to US$ 1 trillion by 2030. Consistent with Grant Thornton, e-commerce in India is anticipated to be worth US$ 188 billion by 2025. With a turnover of $50 billion in 2020, India became the eighth-largest marketplace for e-commerce. The Indian e-commerce market is anticipated to extent from US$ 38.5 billion in 2017 to US$ 200 billion by 2026, driven by expanding smartphone penetration, the introduction of 4G networks, and rising consumer wealth. India had the third-largest online shopper base of 140 million in 2020. Even before the country begins to place out the most recent mobile broadband technology, Indian consumers are increasingly embracing 5G cellphones. In 2021, 169 million smartphones were shipped, and 5G shipment volume increased by 555% year over year. In India, there will be 900 million internet users by 2025, up from 622 million in 2020, according to a forecast by IAMAI and Kantar Research. This increase will occur at a CAGR of 45% from 2020 to 2025. Indian e-commerce platforms produced sales totaling US$ 9.2 billion in Gross Merchandise Value (GMV) for the festive season of 2021, a 23% increase from US$ 7.4 billion the previous year. ## INVESTMENTS A number of the main developments in the Indian e-commerce sector are as follows: - India’s ecommerce sector received US$ 15 billion of PE/VC investments in 2021, which is a 5.4 times increase year on year. This is the highest investment value received by any sector ever in India. - In February 2022, [Xpressbees](https://www.shiprocket.in/carrier-integrations/xpressbees/) became a unicorn with a US$ 1.2 billion valuation after raising US$ 300 million in its Series F funding. - In February 2022, Amazon India launched One district One product (ODOP) bazaar on its platform to support MSMEs. - In February 2022, Flipkart launched the “sell back program” to enable trade in smartphones. - In January 2022, Walmart invited Indian sellers to join its US marketplace with an aim of exporting US$ 10 billion from India each year by 2027. - In January 2022, Flipkart announced expansion in its grocery services and will offer services to 1,800 Indian cities. ## GOVERNMENT INITIATIVES The Indian government has made a variety of announcements since 2014, including Digital India, Make in India, Start-up India, Skill India, and Innovation Fund. Such programmes’ prompt and successful implementation will probably encourage growth of [E-commerce in the country](https://www.shiprocket.in/blog/ecommerce-industry-in-india/). Major initiatives taken by the Government to promote E-commerce in India are as follows: - As of February 15, 2022, the Government e-Marketplace (GeM) portal served 9.04 million orders worth Rs. 193,265 crore (US$ 25.65 billion) to 58,058 buyers from 3.79 million registered sellers and service providers. - As of November 2, 2021, the Government e-Marketplace (GeM) portal served 7.96 million orders worth Rs. 152,315 crore (US$ 20.40 billion) to 55,433 buyers from 3.06 million registered sellers and service providers. - As of October 11, 2021, the Government e-Marketplace (GeM) portal served 7.78 million orders worth Rs. 145,583 crore (US$ 19.29 billion) to 54,962 buyers from 2.92 million registered sellers and service providers. - In a bid to systematise the onboarding process of retailers on [e-commerce platforms](https://www.shiprocket.in/blog/choose-the-right-ecommerce-platform/), the Department for Promotion of Industry and Internal Trade (DPIIT) is reportedly planning to utilise the Open Network for Digital Commerce (ONDC) to set protocols for cataloguing, vendor discovery and price discovery. The department aims to provide equal opportunities to all marketplace players to make optimum use of the e-commerce ecosystem in the larger interest of the country and its citizen. ## Major Hubs for eCommerce - Karnataka - Delhi - Maharashtra - Tamil Nadu - Andhra Pradesh ## Conclusion The E-commerce industry has been directly impacting [micro, small & medium enterprises (MSME) in India](https://www.shiprocket.in/blog/msme-registration-for-ecommerce/) by offering resources for funding, technology, and training, and has a positive cascade effect on further industries. By 2034, it is anticipated that the Indian e-commerce market will overtake the US to become the second-largest e-commerce market in the world. Innovations made possible by technology, such as digital payments, hyper-local logistics, analytics-driven customer involvement, and digital marketing, are likely to promote the sector’s expansion. In the long run, the expansion of the e-commerce industry will also improve employment, export revenue, tax collection for exchequers, and customer access to better goods and services. By 2022, there will be 859 million people using smartphones, an increase of 84% from the current number. --- ## https://www.shiprocket.in/blog/reasons-why-you-should-offer-buy-now-pay-later/ --- title: Reasons Why You Should Offer Buy Now Pay Later On Your Online Store url: https://www.shiprocket.in/blog/reasons-why-you-should-offer-buy-now-pay-later/ description: Many times customers like a few things they want to order but cannot do so. The solution is commonly known as BNPL or Buy Now Pay Later. last_updated: 2023-11-02 source: webpage --- # Reasons Why You Should Offer Buy Now Pay Later On Your Online Store Many times customers scroll through the website and like a few things they want to order but cannot do so. It’s mostly because the budget doesn’t allow it, or the month ends, and they are short of funds. So, now what will the customer do? He will try to checkout and [abandon the cart](https://www.shiprocket.in/blog/what-is-cart-abandonment/). What is the solution to this huge problem? The solution is commonly known as BNPL or Buy Now Pay Later. *[Image: Buy Now Pay Later]* ## What Is Buy Now Pay Later (BNPL)? The acronym states precisely what it means. Technically, it is a third-party solution that gives a consumer the chance to make purchases in the present day and pay for them later without any hidden charges or penalty/ rate of interest. While this might sound extremely risky for the merchant, BNPL arrangements are becoming increasingly popular amongst online shoppers who use this option for almost everything. ## Why Are Customers Getting Comfortable With BNPL? Who likes to wait for things when you can get those things with a click? BNPL offers simple instalment plans and various financial options ranging from a couple of years – depending upon the provider. This option is interest-free and is for a concise duration which doesn’t even have any additional fees or add-ons. This is mainly like a situation wherein the customers benefit more and receive the product before actually paying. This gives a chance to customers to buy more than they can and is primarily famous amongst younger audiences. Also, a more youthful target audience doesn’t quickly get credit due to lack of sources of income. While Buy Now Pay Later completely ignores the credit history and uses its algorithm to determine the customer’s credibility. If GenZ or millennials use your brand, this is definitely an option. ## BNPL Statistics In India According to a report by TOI, “India ranks third on the list of countries making the highest proportion of purchases using the BNPL plan after Indonesia and Mexico. While the country’s BNPL market is currently pegged at $3-3.5 billion, it is estimated to reach the $45-50 billion mark by 2026.” *[Image: BNPL Statistics In India]* According to Live Mint, “It is safe to say the pandemic has propelled the growth of BNPL services in the country owing to the huge increase in online purchases and reduced disposable income. To add to the list of reasons for a BNPL integration, the number of users in the country is expected to rise to 80-100 million customers by 2026 from the current 10-15 million.” ## How Can Your Business Benefit From BNPL? ### Potential To Drive More Sales Online purchases are at an all-time high post-pandemic, but the stores that offer BNPL can have a 25% increase in high-value product transactions. For example- if a product costs ₹5000 and your customer gets an option to pay in 5 instalments of ₹1000, he will find that option easier and less burdensome. ### Improved Customer Loyalty The pay later option at checkout helps customers to turn into loyalists and not look any further for better deals. Customers now don’t have to look for alternative brand deals and are likely to increase their time spent on the website. *[Image: Improved Customer Loyalty]* Customers like the flexibility given to them to deliver a positive purchase experience, which also reduces the number of abandoned carts & increases customer retention. ### Higher Conversion Rate Higher customer retention leads to an increased conversion rate that will further help optimize the process. Quick and effective implementation of BNPL as a payment option can help develop an edge over competitors. [Shiprocket](https://www.shiprocket.in/) is a complete customer experience platform for SMEs, D2C retailers and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs. Shopify can also be easily integrated with [Shiprocket](https://app.shiprocket.in/login) & here’s how- Shopify is one of the most popular [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) platforms. Here, we show you how to integrate Shiprocket with your Shopify account. You receive these three main synchronisations when you connect Shopify with your Shiprocket account. **Automatic Order Sync** – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. **Automatic Status Sync** – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel. **Catalog & Inventory Sync** – All the active products on the Shopify panel, will automatically be fetched into the system, where you can manage your inventory. **Auto Refund** - [Shopify](https://www.shiprocket.in/channel-integrations/shopify/) sellers can also set up auto-refund which will be credited in the form of store credits. **Abandon Cart Message Update Via Engage** - WhatsApp message updates are sent to your customers about incomplete purchases and drive additional conversion rates of up to 5% using automated messages. --- ## https://www.shiprocket.in/blog/what-is-influencer-marketing/ --- title: What Is Influencer Marketing: The Ultimate Guide - Shiprocket url: https://www.shiprocket.in/blog/what-is-influencer-marketing/ description: Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers. last_updated: 2023-10-11 source: webpage --- # What Is Influencer Marketing? Is It for You? Influencer marketing is becoming a widely used strategy for online promotion. For some time now, it has been a buzzword, and the mainstream media frequently makes use of it. However, there are still some people who are confused about influencer marketing. In fact, when some individuals first hear the term, they immediately wonder, “What is influencer marketing?” Influencer marketing blends conventional and contemporary [marketing](https://www.shiprocket.in/blog/how-branding-and-marketing-help-online-business-grow/) techniques. It updates the idea of celebrity endorsement for the modern era by turning it into a content-driven marketing campaign. This is influencer marketing’s main differentiator since brands and influencers collaborate to produce the campaign’s results. Influencer marketing, however, doesn’t just involve famous people. Rather, it centres on influential people, many of whom would never consider themselves famous in offline settings. ## An influencer is defined as being someone who has: - The capacity to influence others’ purchasing decisions as a result of one’s standing, expertise, position, or connections to their target market. - A group of followers in a specific specialisation that they actively interact with. The size of the following is determined on the size of the niche’s topic. ## What is Influencer Marketing? Influencer marketing refers to a partnership between a brand and an online influencer to promote one of the brand’s goods or services. Some partnerships between brands and influencers in the field of marketing rely more on brand recognition than anything else. Unlike celebrities, influencers can be found anywhere. They might be anybody. Their enormous online and [social media](https://www.shiprocket.in/blog/leverage-social-media-for-ecommerce/) followings contribute to their influence. An influencer can be a well-known fashion photographer on Instagram, a knowledgeable cybersecurity blogger who tweets, a reputable marketing executive on LinkedIn, or any number of other people. You just need to search for them; prominent people exist in every industry. There are those who have hundreds of thousands, if not millions, of followers. However, many will come across as more common. There’s a chance that they have fewer than 10,000 followers. Nevertheless, they will have earned a reputation for being the leading authorities in their area. They are the ones who people turn to when they need answers. They are the persons depending on their area of specialisation. ## What works in Influencer Marketing ### Carefully consider your approach to influencer marketing - Be organised, create a plan, budget, and strategy, and invest time in research. - Choose your strategy for locating influencers: go the organic route, join a platform, or use an agency. - Be kind and patient; remember that people are talking to people, not [businesses](https://www.shiprocket.in/blog/top-business-ideas-for-instagram/) are talking to businesses. ### Develop a schedule - Does the influencer prefer newsletters or calls on a monthly, quarterly, or biannual basis? - Sync up with your PR and product release schedules, among other things. - On behalf of top executives, send emails. Plan executive travel itineraries and set up in-person meetings. ## What doesn’t work in Influencer Marketing Generalising how you go about locating and utilising various influencers One technique does not apply to all influencers; instead, customise it for each one. Simply assessing the influencer’s level of popularity. Influence refers to more than just popularity. Keep in mind that you want to encourage your [customers](https://www.shiprocket.in/customers/) to take a certain action. Never assume that the individuals with the most followers are the niche’s key influencers. ## The Remarkable Rise of Influencer Marketing *[Image: Rise of influencer marketing]* Conduct an online poll every year to learn how businesses perceive the condition of influencer marketing. The findings are undoubtedly upbeat and show that influencer marketing is actually becoming more and more popular as a preferred technique of advertising. 1. Considerable Growth in “Influencer Marketing” Searches. 2. Influencer marketing will reach $13.8 billion in revenue in 2021. 3. In just two years, the number of platforms and agencies specialising in influencer marketing has more than doubled. 4. High Media Earned Value on Average for Every Dollar Spent on Influencer Marketing. 5. Many businesses now allocate funds for both [content marketing](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) and influencer marketing. 6. The majority of businesses plan to increase their budgets for influencer marketing. 7. The majority of marketers believe influencer marketing to be successful. ## Influencer Marketing Statistics - In 2021, influencer marketing will be worth $13.8 billion. - When using influencer marketing, companies see a $5.78 ROI for every $1 invested. - Since 2016, searches on Google alone for the term “influencer marketing” have increased by 465%. - Influencer marketing is regarded as an effective marketing strategy by 90% of study participants. - [Instagram](https://www.shiprocket.in/blog/instagram-for-business/) is used for influencer marketing by 67% of firms. - In the last five years alone, 1360 platforms and firms with an emphasis on influencer marketing have entered the market. ## Conclusion Brands working with online influencers to advertise goods or services is known as influencer marketing. Some partnerships between brands and influencers in influencer marketing are less concrete than that; they merely aim to raise brand recognition. Here, it’s crucial that the online collaborators have actual influence. They need to have an impact on the demographics of the customers a business wants to connect with. Finding someone with an audience and paying them to promote you in exchange for exposure or money is only a small part of influencer marketing. --- ## https://www.shiprocket.in/blog/product-highlights-from-august-2022/ --- title: Product Highlights From August 2022 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-august-2022/ description: Check out the latest updates and improvements that we have made in Shiprocket to improve your overall experience. last_updated: 2023-10-11 source: webpage --- # Product Highlights From August 2022 Every month, we do something new to enhance your user experience with Shiprocket, and this month was no different. Our goal is to provide you with a hassle-free shipping experience. In our endeavor to keep you informed of everything exciting, new, and relevant at Shiprocket, we’re back with our monthly roundup of our latest updates, improvements, announcements, and more. Let’s have a look at the updates and improvements that we have made to bring a positive change in your experience! *[Image: Product Updates August 2022]* ## Raise Escalation Against Forward NPR via Whatsapp Now, you can raise an escalation against Forward NPR (Non Pickup Reason) using WhatsApp. This will enable you to raise escalation in real-time to save your time in the process. Since communications are being sent to the phone number associated with the pickup address, you can escalate the shipment at any time and anywhere. **Auto Escalation:** Shipments with [courier](https://www.shiprocket.in/carrier-integrations/) dependent reasons like vehicle issues where the courier is at fault will be auto escalated for you. There are three options on WhatsApp in case of Pickup failure: 1. **Escalate now:** If you click on escalate now, it will escalate the pickup ID and the same will be reflected on the panel. 2. **Reattempt Pickup:** You click on this button to reattempt your pickup by courier. 3. **Cancel pickup Attempt:** Clicking on this button will cancel your pickup attempt for the next day. It is to be noted, it will not cancel your shipment. ## Reverse NPR Got Improved We enhanced the Reverse NPR (Non-Pickup Reasons) feature of our panel to reduce the turnaround time of your buyers by enabling them to take action directly via WhatsApp. There are two options for them in case of Reverse Pickup failures. They can either choose to Reattempt Pickup or Cancel pickup Attempt. 1. **Reattempt Pickup:** Buyer clicks on this button to reattempt his pickup by courier. 2. **Cancel pickup Attempt:** Clicking on this button will cancel the buyer’s pickup attempt for the next day. It is to be noted, it will not cancel his shipment. We have also introduced a new tab for you to get a holistic view of all your failed reverse pickup exceptions. You can see the history of all your pickup attempts and the reason behind your pickup failures. ## Refund Using UPI Mode A new refund mode is added to the panel to offer your customers ease of refund during the process of return order. UPI Transfer, for refund against [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) and Prepaid orders is available now. Adding this feature will help you offer easy refunds to your customers via UPI Mode for their return orders. ### Step by Step Guide to Initiate a UPI Transaction 1. **Step 1:** Go to Settings >> Refund Settings. 2. **Step 2:** Tick the checkbox of “Allow users to opt for UPI Transfer” refund option in COD and Prepaid section to enable UPI Refund mode. 3. **Step 3:** Now you can offer UPI transfer as a refund option to your customers. 4. **Step 4:** Click on the “Refund” button against the order you want to process the refund. 5. **Step 5:** On the Refund popup, you’ll find “UPI Transfer” in the Available Refund Mode section. 6. **Step 6:** Enter the customer’s UPI Id (if not pre-filled) and click on Refund. 7. **Step 7:** On the confirmation popup, check all your details and then click Confirm Payment. A UPI transaction will be initiated from your linked RazorpayX account. ## Address Edit Option in Pickup Address Introducing a new option on the panel which will allow you to edit your pickup Address. All orders available on your panel where [AWB](https://www.shiprocket.in/encyclopedia/awb/) is not assigned will be updated automatically. However, the orders where AWB is assigned will not be updated with a new address unless reassigned with a courier. ### Steps to Edit Pickup Address: 1. **Step 1:** Log in to your Account. 2. **Step 2:** Go to settings option. 3. **Step 3:** Navigate to pickup address >> Manage Pickup Addresses. 4. **Step 4:** Click on Edit Option. 5. **Step 5:** Now, you can edit the Address Line 1 and 2 here. ## Check out what’s new in your Shiprocket App ### Schedule Pickup for Future Now, you don’t have to rush to schedule your pickup. If your pickup is already planned, you can easily select and schedule pickup for a future pickup date via your iOS & Android device itself. ### TouchID based Authentication In order to improve the security of your account, we introduced TouchID based authentication on App launch which you can now enable from mobile app (iOS). #### Steps to enable TouchID based Authentication: 1. **Step 1:** Open the Shiprocket app on your device. 2. **Step 2:** Click on More Option. 3. **Step 3:** Go to settings. 4. **Step 4:** Click On Profile. 5. **Step 5:** Turn on the Toggle button to enable TouchID Authentication. ## Update KYC Documents with Ease We introduced the edit option in the international KYC section to make the process of updating documents easier for you. You can update your KYC anytime as per your convenience. If your KYC status is not activated yet, then no effect will occur to status. But if the status is active, then the status will go back to pending again and the KYC document verification process will start again. ## No More International Shipment Delay In order creation flow, we introduced a new field named IGST Amount on the panel. Now, there will be no more shipment hold and delay because of the IGST amount. You can easily find your IGST amount on the panel if your IGST is paid. ## Complete Returns for Unicommerce We have built an end-to-end integration for fetching all the return orders from [Unicommerce](https://www.shiprocket.in/channel-integrations/unicommerce/). This automated process will help Fulfillment sellers to close their buyer returns in Unicommerce automatically as soon as they are inwarded in our Fulfillment Centers. ## Negative Inventory Updates To get real-time updates on the increase and decrease of inventory, now you can leverage the opt-in feature to add an endpoint in the settings. **Path for Negative Inventory:** Shiprocket Fulfillment Seller Panel > Settings > Inventory Adjustment URL This will help you to keep an easy track of your inventory to avoid any hassles. If there is any negative inventory update, you will be informed via webhook. Inventory status change can occur due to a Purchase Order, Return order, or a stock transfer. If your inventory is in negative status, we will be sending an update to you. ## Final Takeaway! In this post, we shared all our recent updates and improvements that we successfully implemented this month with a hope that we can help you make some significant changes in your order processing operations and make [shipping](https://www.shiprocket.in/) an even more streamlined experience with these updates. We are very sure that you will love the improvements and your enhanced experience with Shiprocket. For more such updates, stay tuned with Shiprocket! --- ## https://www.shiprocket.in/blog/mobile-marketing-for-ecommerce-how-to-capture-more-traffic/ --- title: Mobile Marketing For eCommerce: How To Capture More Traffic url: https://www.shiprocket.in/blog/mobile-marketing-for-ecommerce-how-to-capture-more-traffic/ description: Mobile marketing is an integral for eCommerce businesses. It is clear that mobile web traffic has significantly increased in the recent years. last_updated: 2023-10-11 source: webpage --- # Mobile Marketing For eCommerce: How To Capture More Traffic Mobile marketing is an integral part of [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). It is clear that mobile web traffic has significantly increased and will surpass web traffic soon. This is major because people have started using their smartphones more than just phones. People are not using mobile phones for just calling; they are using them for everything from emailing to shopping on apps such as Amazon, Flipkart, etc. If you want your eCommerce store to be successful, you need to start thinking about targeting smartphone users. You need to offer them the extraordinary experience of shopping via smartphones to optimize your sales and earn brand loyalty. *[Image: Mobile Marketing]* Modern internet usage has made smartphones supreme. We have started relying on our phones more than ever, which is what makes an effective mobile marketing strategy as precious as gold dust to any business. Also, mobile campaigns are inevitable for the eCommerce niche. So, let’s understand how we can begin [mobile marketing](https://www.shiprocket.in/blog/mobile-marketing-for-ecommerce-how-to-capture-more-traffic/) for our brands. ## What Is Mobile Marketing? Mobile marketing is broader than what we think it is. It is an umbrella term that covers a range of marketing tools, techniques and processes. On the most basic level, the target audience is anyone with a smartphone. However, you segregate according to your brand strategy and niche audience. Your mobile marketing strategy is simply how you want to engage and reach out to your potential customers on their phones. It should be a multichannel strategy which will enable you to capture your audiences better. You can reach the users by SMS, email, [social media](https://www.shiprocket.in/blog/leverage-social-media-for-ecommerce/), content marketing and many other ways. A report states, “On average, people spend three hours and fifteen minutes daily on their mobile phones. In online marketing, it always pays to meet your target audience where they are. Increasingly that means connecting with them via mobile.” ## Mobile Marketing Statistics As we’ve seen, web usage on mobile devices is higher today than ever. Desktop users are reducing gradually. When you drill down further, you also discover that we now prefer smartphones for all activities. According to Statista, “In the first quarter of 2020, mobile devices accounted for 56% of organic search engine visits. This makes [mobile SEO](https://www.shiprocket.in/blog/best-free-seo-tools/) and online marketing essential for small businesses with an online presence.” *[Image: Statistics]* It also said, “Opening emails is something we’re far more likely to do on a smartphone. Campaign Monitor research found that 68% of email campaigns now get opened on a mobile device. The number was just over 40% in 2015 and 30% in 2010.” According to Broadband Search, “The average person spent 203 minutes consuming media via mobile in 2019. That includes browsing social media platforms, watching videos, and reading eBooks. It compares to only 128 minutes spent on the desktop.” It further said, “What do organic search, email, social media, and video all have in common? They’re vital marketing channels through which companies can engage with leads and turn them into customers. For an ecommerce firm, mobile marketing must form a central plank of any digital marketing efforts.” ## Mobile Marketing Strategies For eCommerce ### Mobile Friendly Content Web pages are one of the most critical resources for an eCommerce business. We must ensure that our content is mobile-friendly, from the landing page to the checkout page. This majorly focuses on creating a good user experience for all mobile users. The content should fit nicely on the smartphone screen and load quickly on the device. All in all, you’re looking for a responsive design which best showcases your products. ### Text Message Marketing Text messaging is still an excellent marketing channel for eCommerce businesses to explore. The open rate of a text message is still higher than an email’s. Just think about how often you leave a message unnoticed or unopened. So, if you need to text your target audience, don’t wait! ### Videos Most mobile users consume video content at a prodigious rate. Marketing videos are also a highly effective way of influencing the purchase decisions of your prospective customers. According to a report, “[85% of millennials](https://www.marketingcharts.com/digital/video-106337) say they’ve bought a product after watching a marketing video. There are loads of options for using video as part of a mobile marketing strategy. YouTube ads or product explainer clips on your website are prominent examples. Videos are also a great way to engage with your audience via social media.” ### Personalized Campaigns Personalization is extensive in digital marketing. It more or less means creating brand resonance for your business and reaching your niche customers. It is for the audience when they feel that this brand is for me. Marketers have figured out in the past few years that the audience doesn’t like to be treated as just another person. So, now businesses spend a lot of time and effort creating campaigns that have a personal touch and would make customers feel like it is the brand for them. Businesses can achieve this in many ways, such as SMS, email marketing or social media. The mission is to make them feel that you are only talking to them. For a smoother post-purchase experience, same/next day delivery are now unavoidable. This increases repeat purchases and hence enables businesses to increase their sales. [Shiprocket](https://www.shiprocket.in/) is one such platform that helps you manage and deliver all your orders from a single platform. It is a complete customer experience platform for SMEs, D2C retailers and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs. Shopify can also be easily integrated with [Shiprocket](https://app.shiprocket.in/login) & here’s how- Shopify is one of the most popular [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) platforms. Here, we show you how to integrate Shiprocket with your Shopify account. You receive these three main synchronizations when you connect Shopify with your Shiprocket account. **Automatic Order Sync** – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. **Automatic Status Sync** – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel. **Catalog & Inventory Sync** – All the active products on the Shopify panel will automatically be fetched into the system, where you can manage your inventory easily. **Auto Refund** - [Shopify](https://www.shiprocket.in/channel-integrations/shopify/) sellers can also set up auto-refund, which will be credited in the form of store credits. **Abandon Cart Message Update Via Engage** - WhatsApp message updates are sent to your customers about incomplete purchases and drive additional conversion rates of up to 5% using automated messages. ## Final Thoughts Mobile marketing is paramount for an eCommerce business. It is now clear that incorporating this into your marketing plan will help your business grow exponentially. It’s time to write more mobile-friendly content and use more interactive videos and personalised campaigns to capture all your prospective customers. --- ## https://www.shiprocket.in/blog/when-price-doesnt-matter-5-reasons-customers-buy/ --- title: 5 Reasons Why Customers Buy Your Products - Shiprocket url: https://www.shiprocket.in/blog/when-price-doesnt-matter-5-reasons-customers-buy/ description: Business owners and entrepreneurs often think people will only buy from them if they offer lower prices as compared to their competitors. last_updated: 2023-11-02 source: webpage --- # When Price Doesn't Matter: 5 Reasons Customers Buy Business owners and entrepreneurs often think people will only buy from them if they offer lower prices as compared to their competitors. However, price is not the only factor people consider when buying a product or service. If people went by the price, they would only buy cheap products and go to inexpensive restaurants or cafes. However, that’s not true. People spend a lot of money on quality products without caring about money and focusing on the quality of the product. *[Image: ]* If you think about it, there are many reasons people buy expensive products besides their price. These reasons are the USPs, which should play an essential role in making or breaking your marketing strategy. Also, some other business will always be willing to offer the same products as yours at a lower price. However, you don’t have to indulge in it to prove anything! So, here are five reasons why people purchase products and these can be used to overcome the price resistance: ## High-Quality Products Many people prefer to pay more for something that will last longer. There is a vast difference between single-use items and items that last longer. Customers might be able to find a cheaper alternative. However, they won’t always choose a less expensive product as that totally depends on their intention of buying. You’d find expensive products, but they can be reused over and over again and will also make your work easier, and that’s why the quality is worth the higher price. ## Need-Based Products Need-based products are usually high in demand and go beyond basic necessities. Health products, home improvement products, clothing and much more come under this category. In this case, users will not prefer buying the cheapest product as it will not be sustainable in the long run. They will prefer purchasing a product that will effectively meet their needs for a longer period of time. *[Image: ]* For example- In the U.S., most places have drinkable tap water. It’s free to drink. If people bought by price alone, almost no one would buy bottled water. Yet, it’s a massive industry. Your focus should be on how your product will solve the problem and be sustainable simultaneously to justify the price. Customers will pay more for sustainable products. ## Builds Customer’s Identity Many people shop from luxury brands, which sometimes have nothing to do with durability or need. It primarily defines them as a person, it shows that they can afford the luxury. Many of these products also have a more profound relevance, such as their culture, language, religion, or gender. Identity is compelling, and this can be a great way to market your product. Many businesses try to showcase their products through personalised marketing directed to a target audience. ## Focussing On Consumer Convenience Various expensive products are sold in large volumes just because they offer consumer convenience and automate their day-to-day processes. Any product or service that can save time and frustration warrants serious consideration. And if it can deliver in a big way, it’s worth paying for, and the price isn’t going to deter us. ## Improves Security & Privacy People wouldn’t mind spending money on products that will help them with their security and privacy. You wouldn’t buy a flimsy lock that won’t protect you and your family from getting robbed. You will prefer buying a comparatively expensive lock to ensure security and privacy. *[Image: ]* Some products come with GPS tags. You see these in outdoor apparel and kids’ backpacks. That can be a positive security motivator because the person wearing it can be found if they get lost. But that can also be a negative motivator from a privacy standpoint — not everyone wants to be trackable wherever they go. Privacy and security sometimes align, and other times they also oppose each other. You can have products that appeal to either of these and sometimes both at once. ## Utilize Buyer Motivations In Your Marketing You need to use all these buyer motivations as part of your marketing strategy. Leverage these reasons for the people to buy your products and insinuate motivations in buyers’ minds. Another great reason people repeat purchases from the same brand is their extraordinary customer care/post-purchase experience. For a smoother post-purchase experience, same/next day delivery is now unavoidable. This increases repeat purchases and hence, enables businesses to increase their sales. Managing orders can be a tedious process, and hence businesses rely on 3PLs to help them smoothen their delivery process. You can use Shiprocket and manage all your orders from a single platform. Not only this, but sellers can also integrate their Shopify account with Shiprocket to simplify their eCommerce operations and shipping processes. Sellers can now use Automatic Order Sync, which helps you automatically sync all the pending orders from the Shopify panel into the process. Sellers can also send real-time order updates via WhatsApp messages. This helps businesses lower their RTO, reduce incomplete purchases and drive additional conversion rates of up to 5% using automated messages. ## Final Thoughts Now, we know that there are many reasons people buy expensive products or a product in general besides its price. These reasons are your USPs, which should play an important role in making or breaking your marketing strategy. --- ## https://www.shiprocket.in/blog/product-highlights-from-september-2022/ --- title: Product Highlights From September 2022 url: https://www.shiprocket.in/blog/product-highlights-from-september-2022/ description: Check out the updates and improvements that we have made in the month of September to improve your overall user experience. last_updated: 2023-11-02 source: webpage --- # Product Highlights From September 2022 Every month, we do something new to enhance your user experience with Shiprocket, and this month was no different. Our goal is to provide you with a hassle-free shipping experience. In our endeavor to keep you informed of everything exciting, new, and relevant at Shiprocket, we’re back with our monthly roundup of our latest updates, improvements, announcements, and more. Let’s take a closer look at the updates and improvements that we have made this month to enhance your overall experience with us! *[Image: Product Highlights from September 2022]* ## RTO Score to Improve Delivery Success Rate We are introducing the RTO (Return to Origin) Score feature to improve the delivery success rate of your shipments. This feature will help you easily make a decision to eliminate the risk of RTO for your shipments with low and high RTO Prediction which leads you ultimately to save freight charges and GMV (Gross merchandise value). *[Image: Screenshot of RTO Score feature]* Aligning with this feature offered by us, we will take responsibility for delivering eligible orders i.e., orders which are predicted as Low risk RTO by Shiprocket Sense API i.e., an AI/ML-based RTO prediction model to identify low and high-risk of the orders. The predictions are made only after the use of more than 10 million buyer data points. Post shipping the order if shipment goes to RTO, in that case, Shiprocket will pay one-way freight charges amount to the sellers as a refund. Let’s take a look at how Shiprocket will help you to reduce the RTO of your COD Shipments! - **High:** The High RTO alert means that the probability of the shipment to be RTO is very high and you should reconsider your COD Shipment once again as the buyer seems to be least genuine. - **Low:** Low RTO means that the probability of the shipment to be RTO is less and you can give a go-ahead for your COD shipment as the buyer seems to be more genuine. **Charges Applicable:** Shiprocket will be charging a nominal fee of 1.5% on the order value for all the shipments wherever Shiprocket predicted as low. This feature is applicable only for the COD orders. **Note:** Charges are subject to change. ## Changes in Delivery Dispute Now, we have added an In-progress state in between the delivery dispute raised and closed. This will enable you to communicate with Shiprocket regarding the update on your raised delivery dispute. Earlier, you were receiving an update only when you raise the dispute and another when the dispute is closed. This was creating a communication gap between the seller and us. So, to address this issue, we added an In-progress state in between the delivery dispute raised and closed so that you can get an update of your raised dispute in in-progress state as well. Not only this, but you can also request for an update in in-progress state by clicking on “Write to us” option available, we will provide you with a remark regarding the same. ## Provide Additional Details to Raise Dispute If you are raising a dispute with reason “Partial shipment received”, you will have to provide two additional details of the shipment to confirm the missing quantity and the order amount of the missing quantity of shipment. There is also an option to upload pictures as well to support the information you have provided regarding the partial shipment received. This will help you to receive the right amount of refund for the missing quantity of shipment. ## Dangerous Goods Acknowledgement During the process of International KYC, you will receive an acknowledgement form for the list of Dangerous Goods. You need to acknowledge that list and agree to the terms which says that you will not send any of the mentioned items for international shipping. The reason for adding this Dangerous Goods Acknowledgement in international shipping flow is to ensure that all of you are well aware of the dangerous items that are prohibited from international shipping. This will also save time for you by saving you from failed international shipments. ## Final Takeaway! In this post, we shared all our recent updates and improvements that we successfully implemented this month on our panel with a hope to make some significant changes in your order processing operations and make shipping an even more streamlined experience with these updates. We are very sure that you will love the improvements and your enhanced experience with Shiprocket. For more such updates, stay tuned with Shiprocket! --- ## https://www.shiprocket.in/blog/advantages-of-road-transport-in-logistics/ --- title: Advantages & Disadvantages Of Road Transport in Logistics - Shiprocket url: https://www.shiprocket.in/blog/advantages-of-road-transport-in-logistics/ description: Roadways are necessary for businesses, they depend on experienced logistics specialists to sustain their supply chain. Read more here. last_updated: 2023-11-02 source: webpage --- # Advantages & Disadvantages Of Road Transport in Logistics Shipment by truck, ship, train, and plane, commonly referred to as shipment by road, maritime, rail, and air, are the four primary means of transportation in logistics. Even though each of these transportation options has particular advantages, choosing the one that is the best for your company requires considerable thought. We will talk specifically about the benefits of road transportation in this blog. ## Factors To Consider When Choosing The Best Logistics Mode The profitability of your company, your goods’ safety, and your consumers’ satisfaction depend on the logistics transportation you choose. In a world where quick delivery is not only a luxury but an expectation, consider the following factors before selecting a logistics transportation mode. **The Product** Analyse your shipment first – is your product dangerous, fragile, or difficult to handle? What are the shipping container’s measurements? This information is essential for selecting a delivery option that will fit your merchandise and stay within your budget. **Location** Think about the following factors about the location before finalising the logistics transportation for your shipments: **Origin of Shipment:** From where do you ship – is it a single location or multiple points? Do you have access to trains, airports, or seaports? Your location or your goods’ location is crucial because it serves as the beginning point for your distance tracking. **Borders:** Do you need any special clearance to transport across international borders? What geographical boundaries will your shipment pass through? Even though one form of transportation might be the best choice for your goods, it might be more expensive and time-consuming than others. **Final Destination:** Which country or countries are you shipping to? The shipping destination is among the essential aspects to take into account. Determine the overall shipping distance, taking into account all halts and checkpoints. **The Client:** Are you delivering to a customer or a company? This can suggest the preferred strategy or speed. Road transportation is often the most preferred means of transportation for sellers and businesses in the supply chain. The roads are used to transport a wide variety of goods, both containerised and non-containerized. Even sea or air cargo modes use road transportation for first and last mile transportation. Road transportation provides both scheduled and unscheduled delivery services depending on the customer’s needs. ## Advantages of Road Transportation 1. **Door-To-Door Service:** The products are transported by road from the source to the destination. The consumer need not be concerned about their shipment being handled more than once. 2. **Full Truck Load Service (FTL):** It is one of the fastest and safest methods of transportation for high volumes of freight. Costs are lower, and damages are minimised due to the direct transit from the loading point to the unloading site. 3. **Less than Truckload Service:** Less than Truck Load (LTL) cargo service through parcel carriers and LTL specialists is an excellent alternative to moving expensive items in a time-bound and cost-effective manner. 4. **Speedy Delivery:** Road transport is most suited for on-time, hassle-free and offers flexible delivery options. 5. **Flexibility:** The routes and timings can be modified to meet the unique transportation needs of the customer. 6. **Reduced Danger of Damage in Transit:** The chance of damage to the goods is reduced when multiple cargo handlings are minimised or eliminated. 7. **Rural Area Coverage:** Since road transportation is more flexible for delivery to outlying locations, it is possible to ship goods to even the tiniest settlements. 8. **Cost-Saving Packaging:** Overpacking cargo goods for road shipment is not necessary. Thus, it lowers the direct cost of packaging. 9. **Less Cost:** Road transportation is cost-effective since it requires less capital investment and operating and maintenance expenses. 10. **Best Logistics:** The most exemplary network is used by service providers to assist clients in more effectively managing their goods along the supply chain. ## Disadvantages Of Road Transportation 1. **Weather Impacts:** Road transport is extremely vulnerable due to weather changes and seasons. For example, during the rainy season, the roads become extremely unfit and unsafe to drive on. Therefore, water transportation proves to be less reliable than rail transportation in volatile weather situations. 2. **Accidents & Breakdowns:** There is a high risk of accidents and breakdowns when using road transport for logistics. So, this makes motor transport not a very reliable option in comparison to rail transportation. 3. **Not The Best Option For Heavy Cargo:** Road transport is not recommended for transporting heavy cargo for long distances as it will be extremely costly and time-consuming. 4. **Slow Speed:** Road transport cannot be as fast as air or rail transport, and hence slow speed is one of the biggest disadvantages. 5. **Lack Of Organization & Structure:** As an industry, road transport is much less organised or structured than other transport industries such as air, rail and water which are way more organised and structured. Road transport is irregular and undependable. The price of transportation via road also keeps on fluctuating. ## Summary Every mode of transportation has its own set of advantages and disadvantages, but we can only choose what is available to us in this logistics environment. For some people, road transport is a blessing. It’s up to you how you utilise this mode effectively. The fact that it is a crucial component of India’s logistics sector is one thing that never changes. Roadways are necessary for various reasons, and businesses depend on experienced logistics specialists to sustain the supply chain despite obstacles. --- ## https://www.shiprocket.in/blog/engage-customers-with-d2c-ecommerce-brand/ --- title: How to Engage Customers With Your D2C eCommerce Brand url: https://www.shiprocket.in/blog/engage-customers-with-d2c-ecommerce-brand/ description: D2C eCommerce is a business model where the seller sells his products directly to the consumers via an online sales channel, i.e., a website. last_updated: 2023-11-02 source: webpage --- # How to Engage Customers With Your D2C eCommerce Brand The pandemic was a curse for physical stores, but the D2C eCommerce industry has seen explosive growth. Online shopping has become a new normal, and online stores are experiencing considerable gains. Offline stores also reconsidered their strategies and marked their entry into the online space. *[Image: D2C eCommerce]* Several D2C brands have erupted in the digital space. Although the increase of D2C eCommerce brands was inevitable, the competition has increased significantly. There is cut-throat competition between online brands, and they are looking for different ways and strategies to engage and attract customers. In this blog, we will look at how D2C eCommerce brands can attract their customers effectively. ## What is the D2C eCommerce Model? Let us first discuss what the D2C model is. Direct-to-consumer eCommerce is a business model where the seller sells his products directly to the consumers via an online sales channel, i.e., a website. Businesses like pet food and men’s skincare that struggled to find distributor stores now sell directly to their customers through the D2C eCommerce model. In the D2C model, the seller has the power to directly connect with the customers and engage them without relying on intermediaries like third-party retailers. The seller also has control over the customer experience and brand positioning. Since D2C brands offer shopping convenience, competitive prices, personalization, and authenticity, they appeal more to the millennials. They are digital by design and will always attract customers that prefer online shopping. Almost all D2C brands are on social media – where most millennials spend much of their time. ## Tips to Engage Customers With Your D2C eCommerce Brand *[Image: D2C eCommerce]* You can follow the below-mentioned ways to combat the high competition: ### More Than Just Transaction Customer experience plays a pivotal role in the promotion and growth of a digital brand. Just selling an item is not enough. The transaction is essential, but it takes a lot more for a D2C brand to succeed in today’s highly competitive environment. An online brand must focus on offering a complete customer experience. Assist your customers in choosing the right product and give them a delightful pre-purchase and post-purchase experience. It’s necessary to have descriptive yet brief product descriptions. Also, offer your customers the required assistance to gain their trust and loyalty. You must offer your customers different payment options to help them complete the transactions quickly. Notably, the user interface of your website or mobile application will also play a huge role here. Many brands send an email or a WhatsApp message about the purchase right after the customer makes a transaction. You can also keep your buyers informed during all stages of order fulfillment – order placed, processed, packed, shipped, and delivered. This way, customers will feel they are involved in all steps of their purchase, which will leave a positive brand impact. Similarly, once the order is shipped, you can ask buyers about their experience with your brand through feedback. You can also keep your customers informed about the new collection, coupons, and discounts to keep them coming back! ### Brand Credibility Many businesses are joining the digital world, which is also increasing online scams and fraud. Thus, your D2C eCommerce brand must build credibility with social proof. Social proof helps increase engagement and retain customers. It encourages customers who have not yet used your product to take action and make a purchase. How does this work? Ask your customers to leave a review; you can reward them for writing a review. Display reviews, customer testimonials, orders fulfilled to date, etc., on your website. This builds credibility among new customers – fellow people’s opinion matters greatly. ### Relevant Product Search Most brands offer product search options. With the help of intelligent search, you can stay a step ahead of your competitors. Intelligent search will help minimize zero result options and show other relevant options instead. But you must segregate products into different categories for accurate results. Besides, you can also offer filters and sort by options to make the search criteria more user-friendly. Now, the most critical thing – customers often type in the wrong spellings. Thus, it is imperative that you add a spell check to the search bar. For the same reason, you can also add synonyms in the search bar. This will further ensure that the search results are never empty simply because of spelling errors. ### Personalized Recommendations Customers want personalized recommendations – just what they used to get in brick-and-mortar stores. Personalized recommendations help them discover new products, increase engagement, and ultimately retain customers. How to begin? - Show recommendations based on browsing history (let AI do its part). - Create a ‘You might like this’ section and [cross-sell](https://www.shiprocket.in/blog/ways-of-cross-selling/) products. - Offer personalized upselling recommendations. A capable Artificial Intelligence and Machine Learning tool will help discover user patterns to make the process smoother. ### Pop-Up and Web Messages Welcome and exit pop-up messages for the users can also help [lower cart abandonment](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) and increase engagement. You can personalize these messages depending on the user’s activities. For instance, if the user exits after adding items to their cart, you can show the exit intent pop-up saying you forgot something in your cart. In addition, you can also offer coupon codes and discounts to encourage them to complete their purchase. ## Summing Up The D2C brands are reshaping the retail world. It also means that there is a greater need for an efficient order fulfillment process. Juggling between engaging customers and fulfilling orders can be difficult. Thus, many online brands are now outsourcing their order fulfillment process to third-party logistics solution providers, like [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/). While D2C eCommerce brands like yours work towards engaging and retaining customers, a 3PL service provider will manage all your inventory and pick, pack, and ship orders. They will also handle customers’ queries on your behalf and send relevant notifications to your customers about the whereabouts of the shipped package. --- ## https://www.shiprocket.in/blog/tips-to-find-your-next-big-product-ideanbsp/ --- title: 6 Tips To Find Your Next Big Product Idea url: https://www.shiprocket.in/blog/tips-to-find-your-next-big-product-ideanbsp/ description: The first big challenge is what to sell, and once you have the product idea in mind, you can go ahead with finding the product. last_updated: 2023-11-02 source: webpage --- # 6 Tips To Find Your Next Big Product Idea For any seller, deciding what to sell is the most difficult task. The first big challenge is what to sell, and once you have the product idea in mind, you can go ahead with finding the product or manufacturing it, deciding its price, and so forth. The next great product is not always manifested in your mind by just magic. Fortunately, there is a method to brainchild the product in your head and bring it to life. You’ve got to make it happen. In this blog, we will share six tips to help you find the next big product idea and then research its practicality in real life. ## Tips For Effective Product Research To find your product idea, you need to tune into the mode wherein you research and discover your next move. That’s how you will make your dream product come to life and, hopefully, make it thrive. Also, these six tips remain the same whether it is your first product or nth. So, here we go: 1. Follow Consumer Trend Publications 2. Find Bestsellers On eCommerce Marketplaces 3. Browse Social Curation Sites 4. Evaluate B2B Wholesale Marketplaces 5. Observe Niche Forums 6. Ask Your Customers ## Follow Consumer Trend Publications It is a great idea to follow consumer trend publications as these trend sites can lead you to new products and industries that you might not even know existed. These sites also help you stay updated on the latest trends to remain competitive and discover new product opportunities. On these sites, you can find trends for almost anything from beauty, fashion, culture, luxury and many other categories. However, these are primarily global trends, you can keep an eye out for geography-specific trends while trying to sell that product. ## Find Bestsellers On eCommerce Marketplaces Marketplaces such as Amazon, Flipkart, eBay, and many more have thousands of product ideas on their websites. However, getting lost in all these products and ads is extremely easy if you don’t have a plan. So, it’s best to go directly to Amazon’s bestsellers. You can find profitable products from any category: toys, games, electronics, and whatnot. All products are based on sales and are automatically updated hourly. So you’ll never run out of product ideas for your business. ## Browse Social Curation Sites Image curation sites are a rich source of finding product ideas. Just by looking at likes and trending pictures, you can get a sense of the market demand for a specific product or niche. A few sites to check out include: - **Pinterest**, the largest visual discovery engine and curation site - **We Heart It**, for fashion and beauty product discovery - **Buzzfeed Shopping**, for curated top products listicles For example- If you go to Pinterest and walk through how product research can be done. Enter the niche you’re exploring, and you’ll find a large number of trending products. ## Evaluate B2B Wholesale Marketplaces B2B wholesale marketplaces are one of the best ways to find new product ideas straight from the bottom of the hierarchy. These sites will give you access to thousands of potential product ideas to sell. Additionally, if you like a product, you can save it to your cart and source it from the marketplace directly if that works out to be a viable option for you. *[Image: Wholesale Marketplaces]* Two marketplaces that you should check for the same are Indiamart and TradeIndia. These sites connect you to manufacturers, wholesalers and suppliers. They also list thousands of products to explore, and you have the chance to explore almost everything available on these marketplaces. If you can uniquely join the dots, you might just have uncovered a product idea with good market potential. ## Observe Niche Forums Industry and niche forums are another way to discover new products to sell. They are an excellent way to connect with innovators, designers, and potential customers. Some niches have vibrant and active online communities. For instance, if you are passionate about gadgets and consumer electronics in general, Electronics For You is a forum you could explore. It showcases several DIY project ideas, one of which could be the innovative product you are looking for. ## Ask Your Customers In case you are looking for your first product idea, you can skip this tip since you wouldn’t have any customers to ask yet. *[Image: Ask Your Customers]* If you have already sold a product before, you’ve done well. Whether you have five customers or five hundred, one of the best ways to get product ideas is from your own customers. You can email your customer base and ask for their feedback on a few product ideas you have in mind. The idea behind this is to get customer feedback and figure out their problem areas so that you can build a product around that. Also, offering a smoother post-purchase experience to your customers leads to repeat purchases and recommendations. You can use Shiprocket and manage all your orders from a single platform. Not only this, but sellers can also integrate their Shopify account with Shiprocket to simplify their eCommerce operations and shipping processes. Sellers can now use Automatic Order Sync, which helps you automatically sync all the pending orders from the Shopify panel into the process. Sellers can also set up auto-refund, which will be credited as store credits. Also, for all Shopify users, Shiprocket updates the status automatically on the Shopify platform, making it easier for the sellers to manage their orders. Sellers can also send real-time order updates via WhatsApp messages. This helps businesses lower their RTO, reduce incomplete purchases, and drive additional conversion rates of up to 5% using automated messages. ## Final Thoughts You don’t have to wait around to find your next product. By following these steps, you’ll be able to create a product for your customers’ needs and sell it on various eCommerce platforms. --- ## https://www.shiprocket.in/blog/product-highlights-from-october-2022/ --- title: Product Highlights From October 2022 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-october-2022/ description: Check out what new updates and improvements we have made this month to improve your overall experience with Shiprocket. Check out now! last_updated: 2023-11-02 source: webpage --- # Product Highlights From October 2022 Here's hoping that in this festive month, your business sparkled as brightly as your home! As always, nothing makes us happier than being the enabling arm to your eCommerce gains. So, we are back with our monthly roundup of our latest updates, improvements, announcements, and more. Take a look at what we've done to enhance your overall experience with us! *[Image: Product Highlights October 2022]* ## COD Remittance Change We will be remitting the COD Remittance thrice in a week, i.e., Monday, Wednesday & Friday, which means that you will receive your COD Remittance on the 9th working day from the delivery date of the shipments. In case you wish to receive early remittance, you should activate Early COD. ### What is Early COD? Shiprocket’s Early COD is a plan that enables you to receive your COD remittance within 2 days from the delivery date of your shipments. To enjoy the benefits of this Shiprocket service, you will have to activate Early COD by logging in to your Shiprocket panel and selecting your desired plan. Once you do so, you will get enrolled in the next Early COD remittance cycle. Once you are enrolled, when your orders are delivered successfully, you will get paid with the remittance according to your desired plan you have opted for. ### How to Activate Early COD? 1. **Step 1:** Go to Billing → COD Remittance on your panel. 2. **Step 2:** Right from the COD Remittance option, go to the ‘Early COD’ section in the top right corner of the screen. 3. **Step 3:** A pop-up will appear on your screen displaying the various plans that are offered in Early COD service so that you can choose the right plan after considering your requirements. 4. **Step 4:** Choose your desired Early COD plan, agree to the terms and conditions, and activate your Early COD service instantly. ## New Couriers Added in Shiprocket X Good news for you! We have successfully launched two new couriers in Shiprocket Cross Border named SRX Premium and Aramex International. The purpose of this is to introduce a commendable cross-border shipping solution to you that comes with a better service-level agreement (SLA). Shiprocket X is a unique offering by Shiprocket that supports your business to ship your products abroad. It caters to 220+ countries and has top courier partners to serve you with express shipping solutions. ### Why consider Shiprocket X? - Wide Reach - Cheapest Rates - No Minimum Order Commitment - Top Marketplace Integration - End-To-End Tracking - Best Shipping Plans ## AWB Number Available for Tracking You can easily track your shipments on Amazon US as the last mile AWB No. for the US postal service is now available on the order details page for all USA orders. Tracking is not restricted to Amazon, but you can track the same on other marketplaces as well. ## Check out what’s new in your Shiprocket iOS App Recharge status of all your transactions will be visible for you to know if the recharge was successful/pending/failed. You can check the status in the ‘transaction history’ section of the wallet and passbook in the mobile app. Stay updated with your COD Remittance Status! Now, you can easily check the expected COD remittance date range & remittance status for your COD shipments at the AWB level right from the shipment detail screen. Buyer email is no longer a mandatory field. You will have the option to add the email address of your buyer or you can skip it if you want. ## Final Takeaway! In this post, we shared all our recent updates and improvements that we successfully implemented this month on our panel with a hope to make some significant changes in your order processing operations and make shipping an even more streamlined experience with these updates. We are very sure that you will love the improvements and your enhanced experience with Shiprocket. For more such updates, stay tuned with Shiprocket! --- ## https://www.shiprocket.in/blog/retail-marketing/ ```markdown --- title: What is Retail Marketing? its Importance, Principles & Types - Shiprocket url: https://www.shiprocket.in/blog/retail-marketing/ description: Retail marketing increases knowledge and awareness of a product or brand to acquire customers and boost sales and profits. last_updated: 2023-10-11 source: webpage --- # Understanding Retail Marketing for Getting More Customers The current retail market is a blend of design and experience in both physical and digital spaces. Retail marketing encompasses every detail, from the moment the customer visits a website or the store, the sensory or psychological effects, physical or digital space comfort, shopping experience, and how the consumer exits the store (both online and offline). *[Image: Retail Marketing]* ## What is Retail Marketing? Retail marketing increases knowledge and awareness of a product or brand to acquire more customers and boost sales and profits. While typical retailing entails selling products to customers, this type of marketing adds value to the retailing process. Promoting a product, building relationships with customers, and setting prices that will draw in customers are all essential components of effective retailing. Retail marketers may include advantages such as cost savings, convenience, or premium packaging with the purchase of a product to enhance customer value. ## Why is Retail Marketing Important? Retail marketing assists in the sales of goods to consumers. Here are some of the reasons why it is essential. ### It Increases Customer Satisfaction Retail marketers utilise market knowledge and research to discover new ways to boost customer satisfaction. Typically, they provide buyers with basic things at reasonable costs in convenient locations, including digital shops or mobile applications. Many retail stores also offer credit options to help customers buy products they like. ### Collecting & Utilizing Market Data Retail marketers frequently have extensive knowledge of consumer preferences and purchasing patterns. They can provide manufacturers or suppliers with better product development knowledge and marketing initiatives using market data as a guide. Since higher-quality products may boost sales and retailer profits, this is frequently advantageous for retailers, producers, and suppliers. ### Aids Small Businesses Due to its emphasis on attracting customers with promises of value, retailing can assist small producers in moving products. The company can emphasise other differentiating features like affordability and ease rather than investing money in marketing. ## Types of Retail Marketing *[Image: Retail Marketing]* ### In-store Marketing Any promotional activities in your store are referred to as in-store marketing. Customers are provided with a comfortable experience while products are promoted. In-store marketing aims to keep customers interested throughout their shopping experience. Examples of in-store marketing include in-store displays featuring particular products, offering samples of new products, having a suggestion box and in-store promotions encouraging customers to walk into your store and ultimately make a purchase. ### Traditional Marketing Traditional marketing is locating a target demographic using offline media such as print advertising or billboards. Even while traditional marketing is no longer as effective as it once was in many sectors, local audiences can still be reached effectively using digital marketing, which includes channels like flyers and brochures, direct mail, newspaper ads, event marketing, referral marketing, and radio ads. ### Digital Marketing Digital marketing is using online channels to advertise your business or its goods. A comprehensive digital marketing plan includes a variety of mediums, including SEO, email, Instagram, Facebook, SMS and other channels. ## Principles of Retail Marketing *[Image: Retail Marketing]* There are four principles of retail marketing: ### Product It’s essential to have a product that customers will desire to purchase for effective marketing. Retailers can boost their sales if a product appeals to the consumer. Big shops brand and package their goods to make your product appear desirable. ### Price The performance of sales and the company’s stability often depend on the sellers’ prices. Retailers may better target their markets and increase consumer loyalty by determining the correct product price. A retailer’s sales and income may be increased by setting pricing that appeals to consumers. ### Place Whether this venue is online or offline, customers must have a location to purchase a retailer’s goods. Try to make it simple for customers to buy products because satisfied customers are more likely to remain loyal to your company. ### Promotion To boost long-term sales, the promotion principle pushes retailers to spend money on promotions for their goods. Promotion includes effective public relations, advertising, and other initiatives to increase consumer awareness of a product. For retailers, this may be a successful method of product sales. ## Conclusion The development of the in-store shopping experience has always been the aim of retail evolution. The global pandemic is a catalyst for accelerating digital change in the retail sector across domains and verticals. It is now up to retailers to adapt the use of technology to improve consistency in the customer experience and increase scale possibilities. Like every other industry that contributes to a nation’s GDP, the retail sector in India has seen several changes over time and will likely undergo more in the coming years. ``` --- ## https://www.shiprocket.in/blog/startup-business-ideas/ --- title: Profitable Startup Business Ideas For Entrepreneurs - Shiprocket url: https://www.shiprocket.in/blog/startup-business-ideas/ description: Many entrepreneurs struggle to find the initial startup business idea based on which they’ll start their business. last_updated: 2023-11-02 source: webpage --- # Profitable Startup Business Ideas For Entrepreneurs The first step in establishing a business is thinking of a profitable idea. Every successful startup starts with a vision, an enthusiastic founder, and a new market. However, many entrepreneurs struggle to find the initial startup idea based on which they’ll start their business. No need to worry because we’ve curated a list of top startup concepts to help you get started. *[Image: Startup Business Ideas]* ## Social Media Influencer Being a social media influencer is an entrepreneurial idea with almost no initial expenses. If you are a social media influencer, you are your own brand! And why not? To become a social media influencer, you must be outgoing, likable, and dedicated to producing visually appealing and entertaining material. The most crucial thing is finding a niche that will attract followers, ideally true to you and your passions. You will also need to build extraordinary marketing capabilities because many aspiring influencers in your sector are waiting to outperform you and seize the opportunity. Creating original, relatable, and engaging content will help you draw followers and differentiate your business from others. ## Customized Gifting Store On-demand customized gifts have emerged as a developing market segment, with several small businesses catering to the requirements of users. There are many benefits of creating and selling personalized gifts as a business concept. Finding your specialization among multiple categories will give you numerous opportunities to increase sales. Custom gifts are unique because they allow recipients to celebrate significant occasions and express their regard for their chosen ones. ## Fashion Boutique If you enjoy dressing up and sharing your style online and have the knowledge and awareness of the current fashion trends in the market, then consider starting your own online fashion business. You can create a ready-to-wear line by sourcing items straight from manufacturers rather than training to be a fashion designer. A fashion boutique is ideal for experimenting with different styles, quality, fits, and other customizable options. ## Cloud Kitchen Opening a cloud kitchen is also a decent option for a low-cost business venture if you enjoy baking, cooking, or making dishes that always fetch you compliments. This is a new specialized business concept that gained steam during the pandemic. You can start by curating a small menu for your virtual bakery and kitchen, creating an online store, and allowing your friends and family to order. Once word of mouth gets out, you can partner with food delivery companies and scale your business to cater to a wider audience. ## Photography Studio Nowadays, it’s a common misconception that everyone with a smartphone can become a photographer. However, the reality is that professional photography can be a fiercely competitive industry with a wide range of styles, including photojournalism, portraits, and stock photography for various topics. To get started, you can either set up a studio in your house or take shots for stock photography clients. ## Blogging Another popular, profitable startup idea is blogging or vlogging. You can create your own blog and build it up gradually. Most popular bloggers specialize in a single subject. Food, travel, music, sports, and gaming are some popular blog categories. You need to make some marketing effort to attract a sizable audience. You should understand and learn the fundamentals of SEO and digital marketing to ensure your blog entries appear at the top of Google search results. ## Jewelry Designer If you enjoy designing jewelry from beads, jute, or shells, you can set up a startup to sell hand-crafted jewelry. Like many other small businesses, the most challenging problem in starting a jewelry business is successfully running it because more than manufacturing beautiful products, there needs to be substantial knowledge of business operations to incur profit. However, with time, you can quickly become an expert in the business aspects of the industry. Selling your jewelry online is a great way to start, and you can also do it at flea markets and trade fairs before launching your own full-scale brand. ## Conclusion The best moment to begin a profitable startup that will earn money is now! There are some fundamentals of starting a business. Don’t put everything on the line. Start small and grow from there with a side business. Keep everything basic in the initial stages. The joy of starting your own online business is the freedom to do whatever you want, especially when it brings in profits. But merely starting a business is not enough. You have to ship products to your customers as well. This is where a trusted logistics partner like [Shiprocket](https://www.shiprocket.in/) comes into play. The company helps ship your products across India at the lowest rates using multiple courier partners. So start your business today and let Shiprocket handle the rest for you. --- ## https://www.shiprocket.in/blog/product-highlights-from-november-2022/ --- title: Product Highlights From November 2022 url: https://www.shiprocket.in/blog/product-highlights-from-november-2022/ description: Check out the latest updates, improvements and more from the month of November that we have made to improve your experience with us! last_updated: 2023-11-02 source: webpage --- # Product Highlights From November 2022 We hope this festive season ended on a good note for you with a rapid boost in sales and profits. To help you earn more profit and bring more sales to your business, we are back with our monthly roundup of the latest updates, improvements, announcements, and more. Take a look at what we’ve done to enhance your overall experience with us! *[Image: Product Highlights From November 2022]* ## Live Whatsapp Communication on Order Status We have launched Live Whatsapp Communication on order status to help you increase your buyer experience with real-time updates on their orders. This is an engagement driving feature where we will send Order Tracking Status updates to your buyers on Whatsapp which will ultimately result in the reduction of your customer queries. ### Why you should opt for this feature? - To keep your buyers updated in a Non-intrusive manner - To reduce post purchase anxiety - Improve read rate to 94% & Reduce customer queries by 30% - Minimize cost risk by reducing overall cost before opting for the main feature ### Pricing of Live Whatsapp Communication on Order Status The price of this feature is also very affordable to perfectly fit within all sizes of budgets. You will be charged a minimal Rs 0.99 per message or an average of Rs 6.99 per order (excluding GST). ### How to Activate Live Whatsapp Communication on Order Status? **Step 1:** Go to settings & click Buyer Notifications. *[Image: Step 1]* **Step 2:** Try a sample message & customize your notifications. *[Image: Step 2]* **Step 3:** Activate the Communication for your account. *[Image: Step 3]* **Note:** Once WhatsApp Communication gets activated for one user, it will get activated for all your users. **Messages will be triggered on the following status:** | Status | Additional Status | |-------------------------|---------------------| | Shipment is Packed | Early Arrival | | Shipment is Picked up | Delayed Delivery | | Shipped Status | Delivered | | Out for Delivery | | *[Image: Message Status]* ## Check out What’s New in your Shiprocket App ### Reduced the Order Flow by One Step If you are an android user, then we have reduced your order creation flow by one step. We have enabled the product catalog functionality which means that If you have already saved the standard size of any cataloged product, the weight and dimension will be fetched automatically during the order creation flow. *[Image: Reduced Order Flow]* ### Create International Shipments via Mobile App If you are an iOS user, you can easily create your international shipments right from your Shiprocket Mobile App. *[Image: International Shipments]* ## What’s New in Shiprocket Cross-Border ### SRX Priority We have added SRX Priority as a new courier to your courier list. You must experience the benefits of this courier service for your US Shipping needs at a very affordable price. SRX priority is an international courier by Shiprocket which enables you to ship your products Globally without border at a budget-friendly price and for now, we are available only for US Shipments. *[Image: SRX Priority]* ### Auto Weight Image Upload To maintain the required transparency during weight discrepancies of your shipments, we have enabled the auto-weight image upload for SRX Premium shipments. Auto weight image means that the courier will upload the shipment weight image even without being asked so that there is end-to-end transparency between the courier and you if any weight dispute is raised. *[Image: Auto Weight Image Upload]* ### SRX Premium on eBay You can create your international shipments on the eBay Global Shipping (EGS) platform while choosing SRX Premium as your courier partner as we are now available on eBay too. ### Better Price for Lightweight Shipments If you are shipping a US shipment with SRX Premium which weighs less than 400 gm in dead weight and 1.3 kg in volumetric weight, then you will be charged only for the dead weight of your shipment. ### Customize your Invoice Number and Date To avoid date and number conflicts between your shipping bill and invoice during GST Claim, we are enabling you to customize your invoice date and number as per your requirement. This will help you to solve the date and invoice number mismatch issue in the shipping bills and invoices which will ultimately result in smoother GST claims. *[Image: Customize Invoice]* ## Rate Calculator & Rate Card Reinvented Rate Calculator and Rate Card got reinvented to offer you an accurate price estimate and find perfect deals for your shipments. We’ve added various filters to the rate card to help you find the right courier partner with more ease. **Rate Calculator:** Rate Calculator is a quick courier charge calculator which helps you to find the estimated price of your courier. Rate is calculated based on various factors including distance between origin and destination, package weight, shipping plan, and shipping mode. *[Image: Rate Calculator]* **Rate Card:** Rate card is designed to provide you with a holistic view of courier rates depending on various factors including package weight, shipping plan, and shipping mode. You also have options of filters that you can apply to get a more precise list of courier partners depending on your shipping needs. *[Image: Rate Card]* ## Final Takeaways! In this post, we shared all our recent updates and improvements that we successfully implemented this month on our panel with the hope to make some significant changes in your order processing operations and make shipping an even more streamlined experience with these updates. We are very sure that you will love the improvements and your enhanced experience with Shiprocket. For more updates around Shiprocket, stay tuned with us! --- ## https://www.shiprocket.in/blog/how-can-you-improve-delivery-management/ --- title: What is Delivery Management? Its Importance & Advantages - Shiprocket url: https://www.shiprocket.in/blog/how-can-you-improve-delivery-management/ description: A superior delivery experience helps build customer loyalty and increases repeat purchases. Learn more in this blog. last_updated: 2023-11-01 source: webpage --- # What is Delivery Management? Its Importance & Advantages The recent rise in eCommerce has compelled brick-and-mortar stores to move online. This has increased the importance of efficient delivery management as customers expect to receive their products within the shortest time. Thus, businesses using traditional delivery modes need to look for better ways to manage order delivery to give customers a premium buying experience. *[Image: Improve Delivery Management]* ## What is Delivery Management? Delivery management oversees the transportation of goods from one location to another. For online businesses, delivery management optimizes last-mile delivery for delivering orders to customers on time. The factor that plays a crucial role here is delivering unharmed packages on time. Since buyers now expect their package to arrive the [same day](https://www.shiprocket.in/same-day-delivery/) or the next day, delivery management is critical in managing the supply chain and running a successful business. ## Importance of Delivery Management The need for fast and reliable delivery management has increased with increasing cutthroat competition. Customers are willing to pay more for same-day delivery. In fact, many buyers see fast order delivery as one of the most important criteria when making a purchase. Customers are willing to choose your competitor above your brand if they provide faster delivery. Besides, a superior delivery experience helps build customer loyalty and increases repeat purchases. ## Advantages of Efficient Delivery Management Here’s how your business can benefit from efficient delivery management: ### Profitability Managing deliveries efficiently helps optimise existing processes like fleet management, software, and systems. Also, implementing the latest technological innovations can help utilize the fleet at its maximum capacity and reduce shipping costs. Efficient delivery management is also automating repetitive manual tasks with the help of technology. This also reduces labour costs. ### Satisfied Customers Delivery management also keeps the customers in the loop with real-time tracking updates at every step of the process. This helps customers know the whereabouts of their orders and maintains their excitement. ### Reduce Redundant Tasks Efficient delivery management also reduces redundant tasks, potentially avoiding unnecessary delays. Auto-scheduling order batching and delivery route planning can also prevent possible human errors. Thereby helping achieve greater productivity. **How to Improve Delivery Management?** Efficient delivery management automates crucial delivery-related tasks and reduces human errors. It also involves improving customer service and streamlining the warehousing process, which can lead to better managed order delivery. You can consider automating your delivery processes with the help of software to improve your order fulfillment and ensure greater customer satisfaction. This can also help increase operations productivity. You can also consider partnering with third-party logistics providers like [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/). With their help, you can automate your manual and repetitive tasks and save time as well as cost. You can store your inventory in their 45+ order fulfillment centers spread across major locations in India. On every order you receive, they pick products from the nearest fulfillment center to the delivery location and pack and ship them to the end customer. Thus, the order is delivered faster to the buyer. And not just this, but your shipping cost is also reduced. Third-party logistics providers also help determine the shortest delivery route and offer real-time order movement, which helps enhance customer satisfaction. ## How to Improve Your Order Deliveries? Here are a few ways to meet customer expectations with fast and accurate delivery: ### 1. Automate Shipping Process You can process and deliver your orders faster by [automating your shipping](https://www.shiprocket.in/features/automated-shipping-solutions/) process. You can automate tasks to reduce manual work as well as improve accuracy. As a result, you can optimize your supply chain and scale your business. As mentioned above, you can also partner with a 3PL to automate your order fulfillment process. ### 2. Store Inventory Across Multiple Locations The best way to deliver orders faster is by storing your inventory in [fulfillment centers](https://fulfillment.shiprocket.in/) across the country. This will not only help deliver orders faster but will also help save shipping costs. The quicker the customer gets their order, the happier they are! ### 3. Offer Live Order Tracking Offering your customers live order tracking will improve their delivery experience. You can share SMS and email updates as well as WhatsApp notifications. This can help reduce lost and stolen shipments which is ideal for high-value shipments. You need the right technology, systems, and expertise to improve your delivery process. Many online brands leverage 3PL, and you can also partner with them for your shipping and delivery needs. --- ## https://www.shiprocket.in/blog/understanding-promotion-and-distribution-management/ --- title: Understanding Promotion & Distribution Management - Shiprocket url: https://www.shiprocket.in/blog/understanding-promotion-and-distribution-management/ description: With promotion and distribution management have become one of the main areas of interest in the digital marketing domain. last_updated: 2023-10-11 source: webpage --- # Understanding Promotion & Distribution Management While making purchasing decisions, consumers research items, evaluate costs and establish what they hope will be long-term connections with reliable suppliers. These actions mainly take place on digital platforms. B2B sellers must adapt as online B2C experiences increase the standard for business buyers. Businesses are also seeing higher returns on investment from their digital marketing efforts. Email marketing, followed by SEO and content marketing, has the best ROI. *[Image: Promotion & Distribution Management]* ## What is Digital Marketing? India’s digital media sector was worth over ₹300 billion in 2021, and predictions indicate that by 2024 it will increase to ₹537 billion. Overall, the nation’s digital media market is set up for significant growth in the coming future. Any activity that brings traffic to your online presence helps grow your brand. It requires more than just a website with a contact us page to have a robust online presence. Customers must be given the correct information at the right time if you want to draw their attention and convert them. The use of search engine optimization (SEO) for exposure, content exploration to establish your brand, and email marketing to raise brand recognition are all components of an effective digital presence. Distributors who go online must establish a strong web presence. Online marketing for distributors is about figuring out who to target, what material to give them, and how to leverage technology to maximise your efforts. ## Creating a Data-Driven Digital Marketing Strategy ### Identifying Your Audience You must understand your audience to create persuasive and actionable communications material. Define their traits first, then classify them following those traits. Without identifying your audience, there will be no targeting and, thus, no strategy to follow. ### Defining Your Target Group Knowing and understanding your audience can only appeal to your potential customers. By creating customer profiles, you can employ marketing techniques and messaging to appeal to the customer. This saves your business time and money, and you are not throwing stones in the dark. ### Segmenting Your Audience In this digital age, where everything is about ‘me’, buyers will not spend a second on your platform unless they see any value for them. Businesses need to segment their customers to offer a better and more personalised experience. By segmenting your audience, you can create communications that provide customers with the most value. You can categorise your customer profiles based on shared traits once you’ve defined them. This process is known as customer segmentation. ### Identifying Your Competition You are most likely to compete with other distributors unless your business only offers your goods or services. You must know what the competition is doing in the marketing space to develop an effective digital strategy. One way to do this is by conducting market research at the beginning of your journey. As you progress, you must stay up-to-date with how your competitors are moving and what strategies you must implement to keep at par with them. ### Examining Their Online Presence Website traffic is a crucial indicator of the internet world. However, to establish a strong presence, more than traffic is required. Mere presence on the digital front is a thing of the past. Fortunately, you can see where your rivals are in the market. With the world turning its head to new technology like Metaverse and mixed reality, businesses have to up their game. Here are some parameters to consider when establishing or evaluating an online presence. - Number of social media users - Monthly income - Recurring orders - Weekly or monthly engagement - Monthly spending on advertising ## Marketing Strategies for Distributors Customers use different methods to find distributors online and consider various aspects before selecting a source. Your digital marketing plan should include how visitors find and interact with your website. Some of these are: - SEO marketing - Website UX/ UI - Content marketing - Email marketing - Pay-per-click - Public relations - Social media & influencers ## Conclusion With promotion and distribution management becoming one of the main areas of interest in the digital marketing domain, marketers look for ways to expand their horizons. We wrote a guide to help business owners, marketing directors, and sales teams understand the changing digital marketing environment. It explains how to design a digital strategy that produces leads, interacts with users, and advertises a distribution company to grow over time. If this guide has helped you, consider leaving a comment below. Let us know what you think about the future of digital marketing and if your business has embraced digital transformation fully. --- ## https://www.shiprocket.in/blog/what-is-merchandising/ --- title: What is Merchandising? Strategies and Benefits - Shiprocket url: https://www.shiprocket.in/blog/what-is-merchandising/ description: Read this blog to now What is Merchandising and how you can use it to persuade your customers to purchase products from you. last_updated: 2023-11-02 source: webpage --- # What is Merchandising: Everything You Need To Know Merchandising is the promotion and marketing of goods or services available for wholesale and retail selling. This includes marketing strategies, display design, competitive pricing, and discounts. Merchandising is essential for business owners looking to create brand resonance, improve customer experience, and drive sales. *[Image: what is merchandising]* ## Understanding Merchandising Merchandising includes specifying quantities, setting quantities for goods, creating display designs, developing marketing strategies, and figuring out discounts and coupons. In a broader sense, merchandising entails retail sales and reaching the end consumer. Cycles of merchandising are specific to cultures and seasons. These cycles might revolve around school schedules and incorporate regional and seasonal holidays and weather conditions. Merchandising can also mean different things in regard to various aspects of retail sales. For example, in marketing, merchandising can refer to using one product, image, or brand to sell another product, image, or brand. Not all retailers are the producers of the goods that they are selling. Measuring the gross value of all sales provides insight into a company’s performance. This is very true in the consumer-to-consumer market, where the retailer is the third party connecting buyers and sellers without anyone actually participating. Merchandising also provides value to retailers in the consignment sector; in this sector, the retailers never officially purchase their inventory. Companies often stock the inventory in the retail location of the business, sometimes for a fee, of another person’s or entity’s merchandise or property. Generally, they are never the true owner of the item because the person or entity that placed the item on consignment may return and claim the item if they choose to. Gross merchandise value is the total value of merchandise, i.e., sold over a given period through a customer-to-customer exchange site. It is for measuring the success of your business. Lately, merchandising is getting more and more advanced. The roles of merchandising are undergoing an evolution. Chief merchants, formerly concerned mainly with the selection and presentation of products, now have broader accountability and a heavier hand in customer experience, as well as the development of design and talent related to display and marketing design. ## Merchandising Company vs Service Company As the name suggests, a merchandising company sells tangible goods to consumers. These businesses incur costs, including labour, materials and anything included in selling the goods to the consumers. Service companies do not sell tangible goods to earn money or make profits. They offer services to customers and clients who value innovation or need their services. Companies that provide can be anything from consultancies, CA firms, financial planners, insurance providers and IT firms. ## Merchandising Strategies Merchandisers employ various strategies to attract buyers to make purchases. These include window and in-store displays, a strategic grouping of products, well-stocked shelves with clear signage, highlighting certain promotional products, samples and other freebies, in-store demonstrations, and other in-store advertisements. Cleanliness and neatness are also highly essential as they are synonymous with professionalism. Online stores can also apply merchandising strategies to appeal to online shoppers. ## Benefits of Merchandising Merchandising is critical for a retailer, as it can directly impact sales and customer retention. Whether a store has a physical presence and/or an online presence, it is crucial how it presents itself and its products. In a physical store, cleanliness, organization, ease of accessibility, and the strategic use of discounts and offers can be the difference between a customer who casually browses once and becomes a repeat purchaser. Effective merchandising can help a retailer grow its brand, compete with others in the same category, and stay relevant even when the economy is struggling. ## What are the Types of Merchandising Companies? *[Image: what is merchandising]* Merchandising refers to any entity that takes part in selling a product. There are two types of merchandising: [retail and wholesale](https://www.shiprocket.in/blog/wholesaling-vs-retailing/). Retail sells its products directly to consumers, while wholesalers buy from manufacturers and sell to retailers. ## What Does Merchandising Entail? Broadly merchandising is the promotion and sale of products. It often denotes retail sales itself, its goal is to influence consumers’ buying decisions. However, it should be distinct from the sale itself. It is the process leading up to a sale. It includes determining quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons. ## What is the Difference Between Merchandising and a Service Company? A wholesale and retail merchandising company sells tangible goods to consumers. These companies incur costs, such as labour and materials, to present and sell products. Service companies do not sell tangible goods to produce income. Examples of service companies include consultants, accountants, and financial planners. ## What are the Main Categories of Retail Merchandise? Retail merchandise comprises products consumers want, are willing to research and comparison shop for, and are generally in demand for either an individual or business audience. There are many types of retail merchandise, and the top five categories are product, retail, visual, digital, and omnichannel. Most retailers specialise in one of the five. However, incredibly savvy retailers merchandise their stores with products from multiple categories. **Final Thoughts** Merchandising is important for all brand owners to create resonance in the audience’s minds. Business owners must create a brand recall for their products, which can be done via merchandising. This further enables businesses to enhance customer experience and eventually help brand owners drive sales. --- ## https://www.shiprocket.in/blog/product-highlights-from-december-2022/ --- title: Product Highlights From December 2022 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-december-2022/ description: Check out the product updates of December 2022 to know what we have done to improve your experience at Shiprocket! last_updated: 2023-10-11 source: webpage --- # Product Highlights From December 2022 As we bid goodbye to the year 2022, it’s hard to believe how quickly time has flown by. But for exceptional sellers like yourself, the end of the year also marks the beginning of a new chapter filled with endless opportunities for growth and success. Here at Shiprocket, we are constantly working to provide the best-selling experience to you, and we’re excited to share our latest updates, improvements, and announcements with you in this month’s roundup. Keep reading to see how we’re enhancing your overall experience with us! ## Improved Tracking Page for Customer Satisfaction The redesigned tracking page is coming soon to provide a more comprehensive experience beyond simply tracking orders. This update aims to reduce the number of inquiries about order status, increase revenue, and improve customer loyalty. ### New features added: - Tracking page analytics dashboard - A header and footer bar for announcements - You can sync your Instagram account with one click and display your Instagram feed on the tracking page. - You can add your product video URL to the tracking page to promote your best-selling products. - You can easily upload the fav icon and web title for the tracking page. ### How will an improved tracking page help you? - Reduce “where is my order” queries by **65%** - Reduce support cost by **45%** - Increase repeat purchases by **15%** - Better your NPS by **2X** **Pricing:** There will be a charge of Rs. 1.99 for each shipment processed. ## Check out What’s New in your Shiprocket App ### Add and Process International Shipments You have the convenience of being able to easily add and process all of your international shipments directly from your mobile app. ### Enable RTO Score Feature We’ve also added the RTO Score feature to the mobile app, so you can easily enable this feature for your account right from your mobile phone. This feature helps you make informed decisions about eliminating the risk of RTO for all your shipments. With the help of 10 billion data points, we will help you identify each of your shipments with RTO Score so that you can easily make a decision to eliminate the risk of RTO for your shipments. **With this, you’re going to:** - Make profitable decisions. - Minimize the risk by reviewing potential RTO Orders. - Tackle RTO-related challenges efficiently. - Save your logistics cost. - Improve delivery success rate. **Pricing Detail:** - You will be charged just **2.49+GST** per order. - You will be charged only for Low RTO Risk and High RTO Risk on your orders. (Zero charges applied on Medium and N/A Score) ### Raise Pickup Escalation From The Home Screen One of the latest updates to our Shiprocket app is the ability to raise escalation from the home screen. We’ve added the option to view and escalate orders that are delayed for pickup right from the home screen, saving you the hassle of manually navigating to the escalation screen. ## RTO Score to Improve Delivery Success Rate We introduced the RTO (Return to Origin) Score feature to improve the delivery success rate of your shipments. This feature will help you easily make a decision to eliminate the risk of RTO for your shipments with low and high RTO Prediction, which leads you ultimately to save freight charges and GMV (Gross merchandise value). Let’s take a look at how Shiprocket will help you to reduce the RTO of your COD Shipments! **High:** The High RTO alert means that the probability of the shipment being RTO is very high, and you should reconsider your COD Shipment once again, as the buyer seems to be the least genuine. **Low:** Low RTO means that the probability of the shipment being RTO is less, and you can give the go-ahead for your COD shipment as the buyer seems to be more genuine. **Pricing:** You will be charged just 2.49+GST per order. Charges are applied only for Low RTO Risk and High RTO Risk on your orders. (Zero charges applied on Medium and N/A Score) **Note:** Charges are subject to change. ## What’s New in Shiprocket X ### A Separate International Order Flow For a more streamlined experience, we’ve implemented a separate order flow specifically for international orders. This helps you easily identify and manage your international orders. ### Added Filter for Orders We’ve also added filters for international orders, including a filter for the delivery country and a general filter for easier identification of your orders. These filters allow you to quickly find the information you need without having to scroll through long lists. ### Filter for Delivery Country A delivery country filter has been implemented for international orders for easier identification of the designated delivery country without the need to scroll down to the bottom of the drop-down. ## Final Takeaway! Overall, these updates and improvements are designed to make your selling experience even easier and more efficient. We hope you find them useful as you continue to grow and succeed in the eCommerce world. Keep an eye out for more updates and announcements in the future! --- ## https://www.shiprocket.in/blog/product-highlights-from-january-2023/ ```markdown --- title: Product Highlights From January 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-january-2023/ description: Know our latest developments and updates to be informed with the changes that we made to make your selling experience even better. last_updated: 2023-10-06 source: webpage --- # Product Highlights From January 2023 At Shiprocket, we prioritize keeping our sellers informed and up-to-date with the latest advancements. As part of this commitment, we're excited to share our latest developments and updates with you first! Our ultimate goal is to provide a seamless and unparalleled selling experience, and we're constantly working towards that with every passing year. Stay tuned for more updates on our mission to revolutionize the selling industry. ## Brand Boost for Customer Satisfaction Brand Boost is here to provide a more comprehensive experience beyond simply tracking orders. This update aims to reduce the number of inquiries about order status, increase revenue, and improve customer loyalty. **New features added:** - Tracking page analytics dashboard - A header and footer bar for announcements - You can sync your Instagram account with one-click and display your Instagram feed on the tracking page. - You can add your product video URL to the tracking page to promote your best selling products. - You can easily upload the fav icon and web title for the tracking page. **How will an improved tracking page help you?** - Reduce "where is my order" queries by **65%** - Reduce support cost by **45%** - Increase repeat purchases by **15%** - Better your NPS by **2X** **Pricing:** There will be a charge of Rs. 1.99 for each shipment processed. ## Courier Rule Cloning for Efficiency We are pleased to announce the implementation of a new feature that allows for the cloning of courier rules. This feature streamlines the process by pre-populating the conditions and ranking of the courier, which can be edited prior to saving. The cloning feature provides a convenient and efficient way to manage courier rules and ensures the accuracy of the data. Additionally, logs are maintained at the backend to track the creation of these rules, including who initiated the action and when it was done. This feature enhances the transparency and accountability of the courier rule management process. ## Monthly Release of RTO Score Invoices In an effort to provide efficient and streamlined service, we will be releasing the RTO Score invoices on a regular, monthly schedule. Specifically, these invoices will be made available to you during the first week of each month and will include detailed information pertaining to the orders for which the RTO score was predicted and charged. We believe that this approach will not only improve the accuracy and transparency of our billing process but also enhance your overall experience with our service. We are committed to ensuring that our clients have access to the best possible experience. ## Check out What’s New in your Shiprocket App **Enable WhatsApp Communication:** You can now enable WhatsApp communication directly from your mobile app. This feature allows you to send live order tracking updates directly to the buyer via WhatsApp, providing a convenient and efficient way to keep the buyer informed of their order status. This feature is now available in the latest version of the mobile app and we encourage you to take advantage of this new feature to enhance your customer experience. **Enable RTO Score:** Enabling the RTO Score is now even easier, directly from the settings section of the mobile app. Simply navigate to the settings section and toggle the RTO Score to "On". This will activate the RTO Score feature, providing a quick and convenient way to identify the risk of your orders. The visibility of the RTO Score has also been improved, now classified as Low, Med, or High. This classification makes it easy to identify which orders require attention and helps you prioritize your efforts. The RTO Score is displayed in the orders listing screen, providing a clear overview of your order performance at a glance. The RTO Score feature is an essential tool for e-commerce businesses looking to improve their order fulfillment performance. With the ability to enable the RTO Score directly from the mobile app, and the improved visibility in the orders listing screen, this feature provides valuable insights and helps you take action to improve your delivery success rate. ## What’s New in Shiprocket X **Streamlined International Bulk Ordering System:** The bulk order creation process for international orders has been significantly improved. This update includes the ability to use excel files with built-in field validations, as well as separate flow processes for CSB4 and CSB5 orders. The benefits of this improvement include increased efficiency and accuracy in the bulk order process, saving time and reducing the potential for errors. **Efficient International KYC Compliance Upgrade:** The implementation of GSTIN and Aadhaar verification through OTP for international Know Your Customer (KYC) purposes has been a significant improvement in our process. This update ensures that our system is compliant with the latest regulations, which helps us to maintain the credibility and legality of our operations. The verification process is more efficient, faster and secure, reducing the risk of errors and ensuring the accuracy of customer information. The benefits of this improvement are two-fold: it not only streamlines the process of customer onboarding, but also enhances the customer experience by making it more seamless and secure. This results in increased efficiency, accuracy, and customer satisfaction, which is a key focus of our company’s goals. **Empowered Order Tracking and Billing:** In an effort to provide enhanced transparency and convenience to you, we have added the capability to include Last Mile AWB (Air Waybill) for US Shipments and Shipping Bill URLs for all on your order report. This new feature is designed to give you immediate access to important delivery information, including real-time tracking updates, right from the order report. This will help you stay informed and up-to-date on the progress of your deliveries, ensuring you have all the information you need at your fingertips. In addition to this, the inclusion of the shipping bill URLs on the order report allows for quick and easy GST Filing. Overall, the addition of Last Mile AWB and Shipping Bill URLs on your order report is aimed at enhancing the customer experience and reducing the hassle associated with order tracking and GST Filing. We believe this update will lead to improved efficiency, accuracy, and peace of mind for you. **Streamlined Shipping with Last-Mile AWB:** This is a major enhancement to our order management system. The addition of the last-mile Air Waybill (AWB) feature on the order screen has streamlined and simplified the shipping process for you. This new feature allows for quick and easy access to the AWB number right from the order screen, with a convenient "click to copy" option that saves time and eliminates the need to manually input information. The benefits of this improvement are numerous. Firstly, the last-mile AWB information is now readily accessible and can be easily copied and pasted into shipping carriers’ websites, resulting in increased efficiency and faster shipment tracking. Additionally, the "click to copy" option eliminates the risk of manual errors and typos during the shipping process, ensuring that the correct AWB information is always used. This new feature is an important step in our ongoing efforts to enhance the user experience and streamline our order management system. We believe it will greatly improve the overall shipping process for our customers, and we look forward to seeing the positive impact it will have on their businesses. ## Final Takeaway! Our aim is to simplify and streamline your selling process, enabling you to focus on your business growth and success. We hope these enhancements are valuable to you and we will continue to strive towards delivering the best possible experience. Please keep an eye out for future updates and announcements from us. ``` --- ## https://www.shiprocket.in/blog/product-highlights-from-february-2023/ --- title: Product Highlights from February 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-february-2023/ description: Check out the Product Highlights from February 2023 to know what we have done this month to improve your overall selling experience! last_updated: 2023-10-11 source: webpage --- # Product Highlights from February 2023 As the world becomes increasingly digitized, e-commerce has become a vital tool for businesses of all sizes to reach customers and grow their brand. At Shiprocket, we understand the importance of a seamless and efficient online experience for both you and your buyers. That’s why we are constantly working to improve our platform and services to better serve you. In this month’s update, we are excited to share with you the improvements and enhancements we have made to our platform, all aimed at enhancing your selling experience. From faster shipping times to more accurate tracking, we are committed to making Shiprocket the ultimate e-commerce solution for sellers like you looking to grow your business online. Let’s dive into the updates and see how they can benefit your online business! ## WhatsApp and Interactive Voice Response in Delivery Disputes We are committed to enhancing our customer service and streamlining the delivery process. In pursuit of this goal, we have recently implemented a new system for addressing Delivered Not Received cases. Our system now utilizes two communication channels, WhatsApp and Interactive Voice Response (IVR) to ensure an effective solution for delivery disputes raised by you. With the inclusion of WhatsApp and IVR, buyers will receive confirmation of shipment receipt directly on their registered phone numbers. In case of escalation in the Delivery Not Received case, the buyer will be contacted via WhatsApp/IVR and asked to confirm the status of the shipment with the following options: “Yes, received”, “Received in bad condition” or “No”. Buyer’s response triggers further action from our team to promptly resolve the issue. This improvement has significantly reduced the turnaround time for delivery dispute resolution. ## Check out What’s New in your Shiprocket App ### Filter for RTO Risk The order listing screen now includes a filter option for assessing RTO risk levels, with low, medium, and high. The RTO Score feature is an essential tool for e-commerce businesses looking to improve their order fulfillment performance. With the ability to enable the RTO Score directly from the mobile app, and the improved visibility in the orders listing screen, this feature provides valuable insights and helps you take action to improve your delivery success rate. ### How to use RTO Score Filter on your Shiprocket Mobile App? Follow the listed below steps to use the RTO Score filter for your orders: 1. **Step 1:** Log in to your Shiprocket account on your mobile app. 2. **Step 2:** Navigate to the order listing screen. 3. **Step 3:** Click on the Filter option available in the top right corner. 4. **Step 4:** Click the RTO Status option and select RTO Statuses accordingly and then, apply. ## What’s New in Shiprocket Cross-Border ### New Courier Added To enhance the ease and efficiency of your international shipping, we have incorporated a new courier, DTDC Express. With this new service, we aim to provide you with enhanced ease and efficiency when shipping your packages globally. DTDC Express is known for its reliable and fast delivery services, with an extensive network that covers countries worldwide. By incorporating this courier into our shipping options, we can offer you greater flexibility when it comes to choosing the right delivery option for your shipping needs. ### Download Shipping Bills in Bulk Downloading shipping bills in bulk and Master AWB reports in excel format will save you a significant amount of time and effort, as you can now download multiple shipping bills at once with just a few clicks, rather than downloading each bill one by one manually. By downloading shipping bills in bulk, you can quickly analyze and review all your shipping data at once, making it easier to optimize your shipping processes. Additionally, with Master AWB reports in excel format, you can easily track and manage all your shipments and monitor your inventory levels. ## Final Takeaway! At Shiprocket, we understand the importance of a streamlined selling process for your business growth and success. That’s why we are constantly striving to enhance our platform to make it as simple as possible. Our goal is to provide you with a hassle-free selling experience, allowing you to focus on the core aspects of your business. We are constantly working to improve our platform and provide you with more tools and features to make your selling process even more seamless. Stay tuned for future updates and announcements from us as we continue to innovate and improve. We appreciate your business and look forward to helping you achieve your goals! --- ## https://www.shiprocket.in/blog/what-is-retail/ --- title: What Is Retail? Exploring the Definition, Functions and Trends url: https://www.shiprocket.in/blog/what-is-retail/ description: Retail businesses sell consumer goods and services through different channels. The industry has evolved, and businesses have adopted new technologies and strategies to stay competitive. In this article, we will discuss what retail is, the different functions of a retail business, what is supply chain and why it is essential, recent trends in the retail industry, and more. last_updated: 2023-10-11 source: webpage --- # What Is Retail? Exploring the Definition, Functions and Trends Retail businesses sell consumer goods and services through different channels. The industry has evolved, and businesses have adopted new technologies and strategies to stay competitive. In this article, we will discuss what retail is, the different functions of a retail business, what is supply chain and why it is essential, recent trends in the retail industry, and more. ## What Is Retail? Retail is the process of selling consumer goods and services through different channels. Retail businesses purchase products or services from manufacturers or wholesalers and then sell them to customers at a markup. Retail businesses operate in multiple channels, including physical stores, eCommerce platforms, mobile apps, and social media. ## Different Functions of a Retail Business The following are some of the essential functions of a retail business: ### **Merchandising** Merchandising is the process of selecting, purchasing, and displaying products to maximise sales and profitability. It involves carefully considering product design, pricing, placement, and promotion factors. Effective merchandising can increase customer engagement, drive sales, and lead to greater business profitability. Retail businesses must carefully curate their product assortment to meet customer demands while balancing inventory costs and sales performance. ### **Sales and Customer Service** Sales and customer service functions are critical to retail businesses. They are responsible for engaging customers, answering their questions, and providing them with the information they need to make informed purchasing decisions. Good customer service is essential to building a loyal customer base and driving repeat business. ### **Marketing and Advertising** Marketing and advertising functions are responsible for promoting the retail business, its products, and its brand. They must develop and execute marketing campaigns that communicate the brand’s message and engage with customers across various channels. ### **Operations** Operations functions are responsible for managing the day-to-day activities of the retail business, including store management, logistics, and inventory management. They ensure that products are delivered on time, inventory levels are maintained, and the store is well-organised. ### **Finance and Accounting** Finance and accounting functions are responsible for managing the financial aspects of the retail business. They must ensure the business is profitable and financially stable, manage cash flow, and prepare financial reports. ### **Human Resources** Human resources functions are responsible for managing employee recruitment, training, and retention. They must ensure the business has the right people with the necessary skills and knowledge to deliver excellent customer service and drive sales. ## What Is Supply Chain? The supply chain is the series of interconnected activities involved in producing and delivering goods and services to the end customer. It includes sourcing, procurement, manufacturing, transportation, warehousing, inventory management, and distribution. Supply chain management manages these activities to ensure that products and services are delivered efficiently and effectively to customers. ## Why Is Supply Chain Important for a Retail Business? Supply chain management is essential for retail businesses to maintain their competitive edge and meet customer demands. Here are some reasons why: - **Efficient Operations:** An effective supply chain management strategy enables retail businesses to operate efficiently. It ensures that the right products are available in the right quantities at the right time, reducing the risk of stockouts and overstocking. This, in turn, helps to reduce inventory costs, improve cash flow, and increase profitability. - **Enhanced Customer Experience:** Supply chain management is crucial in providing an excellent customer experience. A well-managed supply chain enables retail businesses to meet customer demands quickly and efficiently, providing a seamless shopping experience. This leads to increased customer satisfaction and loyalty. - **Increased Agility:** Retail businesses must be agile to respond to demand, supply, and market conditions changes. An adequate supply chain management strategy enables retail businesses to react quickly to changes in demand and supply, ensuring they have the right products available when customers need them. - **Cost Savings:** Supply chain management enables retail businesses to reduce costs by streamlining their operations. It helps to eliminate waste and inefficiencies, reducing costs associated with inventory management, transportation, warehousing, and distribution. - **Competitive Advantage:** Effective supply chain management can provide a competitive advantage for retail businesses. It helps to improve operational efficiency, reduce costs, and enhance the customer experience. This, in turn, helps to differentiate retail businesses from their competitors and increase market share. ## Trends in the Retail Industry The retail industry has undergone significant changes in recent years, driven by technology and changing consumer behaviours. Here are some current trends in the retail sector: - **Personalisation:** Involves tailoring products and services to individual customers’ needs and preferences. Retail businesses use data analytics and artificial intelligence to provide personalised customer experiences. - **Sustainability:** Consumers are becoming more environmentally conscious, and retail businesses are responding by adopting sustainable practices. Retail businesses are reducing their carbon footprint, using eco-friendly materials, and implementing recycling programs. - **Omni-channel Retailing:** Involves providing customers with a seamless shopping experience across different channels. Retail businesses use technology to enable customers to buy products online and pick them up in-store, among other omnichannel strategies. - **Social Commerce:** This is a growing trend in the retail industry. Retailers use social media platforms such as Facebook, Instagram, and Pinterest to showcase their products and sell them directly to customers. As customers increasingly use social media for product discovery and shopping, retailers must develop a social commerce strategy to reach customers where they are spending their time online. Social commerce can provide retailers with valuable customer data and insights, enabling them to personalise their marketing efforts and improve the customer experience. ## Conclusion Retail is a critical industry that provides products and services to consumers. Retail businesses perform different functions, including merchandising, marketing, and customer service. Supply chain management is also critical for a retail business to ensure it has the right products at the right time and place. The retail industry has undergone significant changes in recent years, driven by technology and changing consumer behaviours. Retail businesses must adopt new technologies and strategies to stay competitive and meet customer expectations. If you are a retailer looking to optimise your operations and improve your supply chain, consider partnering with a reliable logistics and shipping platform like Shiprocket. With its powerful tools and services, Shiprocket can help you streamline your logistics processes, manage your inventory, and provide customers with a seamless shipping experience. Don’t let logistics and shipping challenges hold your business back – take advantage of the latest trends and innovations in the retail industry with Shiprocket. --- ## https://www.shiprocket.in/blog/how-to-sell-on-instamojo/ --- title: How to Sell on Instamojo With an Online Store in 5 Easy Steps - Shiprocket url: https://www.shiprocket.in/blog/how-to-sell-on-instamojo/ description: There are many ways to sell online and make a good profit. We’ll explain one of the simplest ways. Let us show you how you can create a stellar, all-in-one online store with Instamojo. last_updated: 2023-10-11 source: webpage --- # How to Sell on Instamojo With an Online Store in 5 Easy Steps There are many ways to sell online and make a good profit. We’ll explain one of the simplest ways. Let us show you how you can create a stellar, all-in-one online store with Instamojo. *[Image: sell on Instamojo]* Instamojo gives you the power to control, manage and sell your products from your own website. You don’t have to be a programmer or hire a developer, as Instamojo offers a built-in platform that gives small businesses and entrepreneurs an all-in-one solution to sell their products online. ## Why Create an Online Store? You can indeed run an eCommerce business without getting an online store. And many companies do it successfully. Then why should you take the extra effort and invest in an online store? Here are three significant reasons why business owners go for an online store: **1. Easier to get repeat customers:** Retention rate heavily influences business profits. In a survey, [65% of MSMEs](https://icrier.org/pdf/MSMEs_Go_Digital.pdf) say that the biggest benefit of having their own eCommerce website is the ease of retaining customers. **2. Enables you to beat the competition:** The competition from prominent brands is a major challenge small businesses face. With an online store, you can attract customers and stand out from the crowd. **3. Increases efficiency:** Business owners juggle multiple tasks daily to keep their businesses running. No more collecting orders and tracking payments manually! An online store will take some manual tasks off your hands and give you more time to grow your business. Creating an eCommerce store is the first step to becoming a direct-to-consumer brand. Instamojo is a #D2CTech platform enabling you to create an online store without the hassle of undertaking complex technical operations. Here’s how you can create an online store for free on Instamojo and start selling instantly. ## How to Create an Online Store on Instamojo? ### Step 1: Sign Up for Free You can create an online store for free on Instamojo. Go to the [Instamojo online store page](https://www.instamojo.com/online-store/) and sign in with your email address. You’ll be asked to verify your email address and phone number with an OTP. Upon completion of this process, next, you will be presented with two options: payments and an online store. Choose the Free Online Store option. ### Step 2: Fill In-store Details Add links to your social media profiles and any external websites. This step is optional. Next, you will be asked to name your online store. Use your brand name or domain name. If you have not decided on a name, you can add a temporary name, which you can change later. They will ask for your business category based on the kind of products you sell. The different categories are physical, digital, services, and event tickets. You’ll also be asked to enter a URL structure for your website. The structure will be: yourbrandname.myinstamojo.com ### Step 3: Add Your First Product Congrats! You now have access to your Instamojo store dashboard. This is where you will customize your online store, edit its look, add products, and view orders. The next simple step is to add your products. You can manually add products by going to the products section on the dashboard and choosing the ‘add product’ button. Here, you can add product images, titles, descriptions, and prices. You also have the option to optimise your online store’s SEO and put in a thank you message. Once you’re done, click the ‘Save’ button on the top right-hand side of the page. **You can also choose the Bulk export option if you’re on the pro plan. This will allow you to add your entire catalogue in one click.** ### Step 4: Set Up Your Online Store Next, you can use the other store settings and edit the look and feel of your online store. Here are some of the store setup features available: - Upload logo and favicon - Link a custom domain - Choose fonts and colours - Choose a theme - Add testimonials Once you’re ready, go to your online store URL and check out how your store looks! ### Step 5: Start Getting Orders Promote your new online store across social channels or run ads to promote it. It will give you an overview of completed transactions, order details, and shipping status. Once customers make purchases, you can see the orders in the Orders section of your dashboard. You can also view abandoned carts and failed transactions. Once you get into the flow of your eCommerce website, explore the other powerful features it offers. Here are a few you can make use of: - Integrate with a trusted shipping partner automate shipping - Run abandoned cart recovery campaigns from your dashboard - Offer discounts to your customers - Advanced SEO to make your website discoverable - Manage reviews and ratings Pro tip: A good shipping partner is essential to run your D2C business smoothly. Delay in product deliveries or absence of communication about the order status is a complete no-no in today’s eCommerce world. [Shiprocket](https://www.shiprocket.in/) is an eCommerce shipping solution trusted by 100k+ business owners. Sign up on Shiprocket today! ## Sign Up For Your Own Free Online Store As you can see, the steps involved in creating an online store on Instamojo are easier than you thought. Take the first step in becoming an independent brand by creating a store. If you are an online shop owner, then Instamojo is the place to sell. An online store gives you greater control over your inventory and customers — and that’s an opportunity you can’t afford to miss out. If you’re looking for a great way to jump-start your eCommerce journey, try [Instamojo](https://www.instamojo.com/online-store/) and accelerate your business. --- ## https://www.shiprocket.in/blog/returns-management/ --- title: Returns Management: Definition, Process and Factors - Shiprocket url: https://www.shiprocket.in/blog/returns-management/ description: Overview of returns management, including what it is, the different pillars of returns management, and how it can simplify supply chain operations. last_updated: 2023-10-11 source: webpage --- # Simplifying Returns Management for a Smoother Supply Chain Experience eCommerce has significantly transformed how we shop, making it easier to purchase goods online and get them delivered to our doorstep. However, with [online shopping](https://www.shiprocket.in/web-stories/top-5-online-shopping-trends-2023/), there’s always a possibility that the products we receive may fail to meet our expectations or be defective, leading to returns. Managing returns can be a daunting process, and it’s essential to have a well-structured returns management system for a seamless customer experience. In this article, we’ll explore what returns management is, the different pillars of returns management, and how it can simplify supply chain operations. ## What Is Returns Management? Returns management is managing the return of products from customers to businesses. It is a critical component of the supply chain, as returns can significantly impact a company’s financial performance, customer satisfaction, and inventory management. Returns management involves handling returned products, assessing their condition, and determining the appropriate course of action, whether refurbishing and reselling or disposing of them. ## The Returns Management Process Returns management is a complex process that can be time-consuming and costly for businesses. It involves multiple stakeholders, including customers, retailers, distributors, and manufacturers. The process can be even more challenging for eCommerce businesses, as they may have to manage returns from multiple channels, including online marketplaces and social platforms. However, [returns management](https://www.shiprocket.in/web-stories/returns-management-process/) is essential to customer service, and providing a positive return experience can lead to increased customer loyalty and repeat business. ## Three Factors For Effective Returns Management Effective returns management requires a well-structured system that addresses the three different pillars of reverse logistics, customer experience, and asset recovery. By focusing on these pillars, businesses can streamline their returns process, reduce costs, improve customer satisfaction, and recover value from returned products. ### 1. Reverse Logistics Reverse logistics manages the movement of products from the customer back to the retailer or manufacturer. It involves various stages, consisting of receiving the returned products, evaluating their condition, restocking them, and transporting them back to the retailer or manufacturer. Effective reverse logistics can help businesses streamline their supply chain operations, reduce waste, and manage inventory effectively. ### 2. Customer Experience Customer experience is about making the return process easy and convenient. The goal is to ensure that customers have a positive experience when returning a product, regardless of the reason. This can involve providing clear return policies, making the return process simple and easy to understand, and offering multiple return options such as in-store returns, drop-off locations, or pick-up services. Providing a positive customer experience during the returns process can increase customer loyalty and repeat business. ### 3. Asset Recovery Asset recovery is recovering the value of the returned product, either by refurbishing and reselling or disposing of it. Businesses can recover the value of the returned product by repairing or refurbishing it, repackaging it, and reselling it. This can be a cost-effective way to recoup some of the loss incurred from the return. In some cases, the product may not be fit for reselling, and asset recovery can involve disposing of the product in an environmentally friendly and cost-effective way. Effective asset recovery can help businesses minimize their losses and reduce waste. ## How Returns Management Can Smoothen Supply Chain Experience? A well-structured returns management system can significantly impact the supply chain’s overall efficiency and customer satisfaction. The supply chain can better manage inventory and anticipate future demands with effective returns management, leading to a smoother operation. It also improves customer satisfaction, as customers feel more confident purchasing products, knowing they can easily return them if necessary. ### Better Inventory Management Returns management can help businesses manage their inventory more effectively. When returns are processed efficiently, businesses can better anticipate future demands, adjust their inventory levels, and decide when and how much to restock. This can help reduce the risk of overstocking or understocking, leading to a smoother operation. An efficient returns management system can also help reduce the time it takes to restock returned items. Businesses can sell them again sooner and reduce the amount of capital tied up in excess inventory. ### Improved Customer Satisfaction Returns management is integral to customer service, and a positive return experience can lead to increased customer satisfaction. Providing customers with clear and easy-to-understand return policies, hassle-free return processes, and flexible return options can build customer trust and loyalty. This, in turn, can lead to repeat business, positive word-of-mouth, and increased revenue. Additionally, by collecting customer feedback about their returns experience, businesses can identify areas for improvement and adjust their policies and procedures accordingly. ### Product Quality Improvement Effective returns management can provide valuable insights into potential issues with products. By analyzing the reasons for returns, businesses can identify patterns and trends that may indicate underlying problems with the product. This can help businesses improve their product quality and reduce returns in the future. Additionally, businesses can use returned products to identify issues with their suppliers, allowing them to address the root cause of the problem and prevent future issues. ### Cost Savings Returns management can also help businesses save money. By effectively managing returns, businesses can minimize the cost of restocking and processing returned items. This can help reduce the impact of returns on the company’s bottom line. Additionally, by refurbishing and reselling returned items, businesses can recover some of the value of the products, reducing the overall financial impact of returns. ### Environmental Sustainability Returns management can contribute to environmental sustainability efforts. By refurbishing and reselling returned items, businesses can reduce the waste generated by returns. Additionally, by disposing of products in an environmentally friendly way, businesses can minimize their impact on the environment. A well-structured returns management system focusing on environmental sustainability can help businesses improve their brand reputation and appeal to eco-conscious consumers. ## Conclusion Returns management is an essential aspect of any business that sells products, whether they are retailers or manufacturers. It involves managing returned items and ensuring they are processed efficiently to meet customer needs and maintain profitability. Reverse logistics – manages the flow of returned products using three steps- transportation, sorting, inspection, and disposition, reducing the time and cost of handling returns, resulting in increased profitability. Technology integration – helps to track returns and automate processes by integrating technology such as barcode scanners, RFID tags, and inventory management systems. Thus, businesses can improve the accuracy and efficiency of their returns management processes. Improves customer experience – builds loyalty by creating a seamless and hassle-free returns process with clear and concise return policies, offering multiple return options, and providing timely updates on the status of returns. Hence, companies can reduce costs, increase profitability, and build customer loyalty. Businesses can reduce waste and minimize environmental impact by managing returns effectively, contributing to a more sustainable business model. --- ## https://www.shiprocket.in/blog/product-highlights-from-march-2023/ --- title: Product Highlights from March 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-march-2023/ description: Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! last_updated: 2023-10-11 source: webpage --- # Product Highlights from March 2023 In today’s digitally-driven world, e-commerce has emerged as a crucial channel for businesses of all scales to expand their brand presence and connect with customers. At Shiprocket, we recognize the significance of providing a smooth and hassle-free online experience for both sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Check out our New WhatsApp Dashboard You can greatly benefit from using the WhatsApp Communication dashboard to gain valuable insights. It will help you to know how sending live order updates via WhatsApp is positively impacting your business. This dashboard offers you a comprehensive view of how your customers are interacting with your updates, allowing you to monitor various key metrics related to your WhatsApp communication with buyers. With this dashboard, you can access important data such as the total number of orders, the number of WhatsApp messages sent to your buyers, the percentage of message read rates, the percentage of WISMO (Where is my order) queries resolved, and messages sent with timestamps. Moreover, by using WhatsApp as a communication channel, you can establish a more personalized and direct connection with your customers. This can help build trust and loyalty, leading to increased repeat sales, improve your communication strategy, strengthen customer relationships, and ultimately drive growth for your business. ## Date Filter on Order Screen As an online seller, managing your orders can be quite challenging, especially when you have a large number of them coming in every day. However, with the latest update on the All Orders screen, you can now have more control and flexibility in managing your orders. The new feature comes in the form of a date filter, which allows you to download data based on specific order dates such as **Order Created, Shipped, Delivered, and RTO Initiated**. This means that you can now sort through your orders and filter them based on the dates they were created, shipped, delivered, or if they were RTO Initiated. ## Check Expected COD Remittance This feature allows you to view the estimated time for cash on delivery (COD) remittance that you can expect to receive for delivered shipments. By checking your Expected COD Remittance, you can plan your cash flow more effectively. You can ensure that you have enough funds to manage your business expenses and investments. ## Search Feature for Better Support The introduction of a search feature in the support system offers multiple benefits for you. This new feature allows you to easily navigate through the different categories and subcategories in the support system when you need to create a support ticket. Previously, you had to manually search for the correct category and subcategory when creating a support ticket, which was time-consuming and sometimes confusing. However, with the search feature, you can now simply type in keywords related to your issue and the support system will suggest the most relevant category and subcategory to choose from. ## Multiple Cost Price Handling By enabling the cost price feature, you can now easily add multiple cost prices for the same SKUs obtained from different vendors. This update offers you greater flexibility and control over your pricing strategies, allowing you to make informed decisions based on the costs associated with each vendor. Ultimately, this can help you maximize your profits and optimize your inventory management. ## What’s New in Shiprocket X ### Farway Region Note for US Shipments We would like to inform you of additional charges that may apply to your international shipments scheduled for delivery to faraway states within the US. To ensure that there are no surprises when it comes to the cost of shipping your package, we have included this note to provide you with advanced notice. ### Sign & Stamp Mandatory for KYC For smooth and glitch-free customs clearance, sellers must upload their signatures and stamps in the international KYC section. This information will be included in the invoice, simplifying the customs clearance process. ## Final Takeaway! At Shiprocket, we recognize how crucial a streamlined selling process is for the growth and success of your business. That’s why we are continuously dedicated to improving our platform and making it as user-friendly as possible. Our primary objective is to offer you a hassle-free selling experience so that you can concentrate on the core aspects of your business. With an aim to provide you with an even more seamless selling process. We are constantly developing and adding new products and features to our platform. We will keep you posted with future updates and announcements as we continue to innovate and enhance our platform. Thank you for choosing Shiprocket as your partner in achieving your goals. We value your business and look forward to serving you better! --- ## https://www.shiprocket.in/blog/instagram-reels-for-ecommerce-business/ --- title: How to Use Instagram Reels to Promote Your eCommerce Business url: https://www.shiprocket.in/blog/instagram-reels-for-ecommerce-business/ description: This post talks about how to use Instagram Reels to promote your eCommerce business and get the desired clicks and conversions. last_updated: 2023-10-11 source: webpage --- # How to Use Instagram Reels to Promote Your eCommerce Business Timing is everything when [promoting your business on Instagram](https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/). Your post engagement depends on your timing. If you post your brand story at a bad time, it might end up being unnoticed by 1 billion active users on Instagram. It allows your eCommerce business to connect with their potential shoppers and have a loyal following. This is why brands need to know every new feature released on the Instagram Reels platform, including the latest format for creating interactive videos, adding effects, and posting the videos together right within the app. Instagram Reels has an 'Explore' page of its own where people can view different short videos on any kind of content they like and engage with the profile more. For the online [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) stores, Instagram Reels are a great asset to acquire new customers and amplify their social media growth. Let’s dive into why Instagram Reels are worth investing in for the eCommerce businesses and how you can get traffic and conversions on your products and services. ## Instagram Reels to Promote Your Business ### Educational Content Educational content is about educating people about your brand, without making it about your products. Let’s take an example if you’re a store owner looking to use Instagram Reels to promote your products, you can use your brand’s existing content to create Reels for marketing. If your company is looking to promote via Facebook and Instagram ads, your Reels content will include educational content about: - How to use Facebook ads for your business - Using creative ads for promotion strategies - Using [user-generated content](https://www.shiprocket.in/blog/user-generated-content-in-ecommerce/) in your ads, etc. Posting educational content through Instagram Reels not only showcases your brand but you’ll be able to get new viewers and subscribers to your website. ### Product Reviews Instagram Reels post your educational content and showcase your expertise around your product or service. You can also post your [product reviews](https://www.shiprocket.in/blog/positive-reviews-for-your-ecommerce-store/) and case studies to promote your business. Instagram Reels gives you the best opportunity to post creative product reviews and case studies. You can customize your reviews using effects, music features to entertain your followers. For product reviews, you can use user-generated content in the form of videos and photos that will help your viewers understand what you’re talking about while you discuss the details verbally. ### Behind-The-Scenes Content Behind-the-scenes content on Instagram Reels brings your brand to a larger audience. It helps build a long-term relationship between you and your followers. For example, if you own a cosmetic store, you can use Instagram Reels to post the behind-the-scenes videos and content for choosing your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/), and preparing the makeup tutorials. Behind-the-scenes content on Instagram Reels can give your costumes a way to relate with your brand. This gives you the opportunity to showcase your expertise so your customers can feel like they know you, like you, and trust you more. ### Your Company Story When it comes to launching a new product or selling a service, Instagram Reels has the potential to [present your brand story](https://www.shiprocket.in/showcase-your-brand/) in a super interesting way. Now without going to an About Page on a website, people can read your brand story on Reels. You can include music, creative content, photos, case studies, and everything that you feel should go there on Reels. This wouldn’t be like posting regular content on Instagram, but it’s more like showcasing who you are and why you’re selling these products. Make sure your company story should be relatable and showcase your expertise in the field. This will give you more followers like every other successful marketing strategy, but the key is to include the right information. ### Final Words To use Instagram Reels as a marketing channel you need to know about its simple features like AR effects, time & countdown, audio, alignment, and speed for slow-motion videos. Your [brand marketing](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/) will be a success if you post unique content, educational videos, creative text, and pictures telling your brand story. Hope these tips will make your brand stand out from the rest of the pack. So if you own a store, you can use all of the tips for an effective Instagram Reels marketing strategy that will help build a huge fan base. --- ## https://www.shiprocket.in/blog/opencart/ --- title: Exploring OpenCart: Guide to Building Your Online Store - Shiprocket url: https://www.shiprocket.in/blog/opencart/ description: The convenience of eCommerce has upturned traditional storefronts. Online stores are where all the action is in today’s fiercely competitive business landscape. Customers now prefer shopping online as it helps them save time and find the best options in terms of brands and cost, all from the convenience of their homes. For businesses, online stores have become the biggest avenue to reach their target audience. The process has been streamlined and simplified by eCommerce platforms, offering comprehensive solutions ranging from store creation to secure payment integration and technical support. last_updated: 2023-10-06 source: webpage --- # Exploring OpenCart: An In-Depth Guide to Building Your Online Store The convenience of eCommerce has upturned traditional storefronts. Online stores are where all the action is in today’s fiercely competitive business landscape. Customers now prefer shopping online as it helps them save time and find the best options in terms of brands and cost, all from the convenience of their homes. For businesses, online stores have become the biggest avenue to reach their target audience. The process has been streamlined and simplified by eCommerce platforms, offering comprehensive solutions ranging from store creation to secure payment integration and technical support. *[Image: Opencart]* Among these platforms, OpenCart stands out as a favoured choice for businesses embarking on their online retail journey. Packed with an array of features and functionalities, OpenCart guarantees a smooth transition into the realm of eCommerce. Therefore, it is imperative to embark on an in-depth exploration of OpenCart, unravelling its inner workings and unveiling the steps for effortlessly constructing your very own online store. ## Understanding OpenCart: Unveiling the eCommerce Powerhouse OpenCart provides businesses with a feature-rich environment, empowering them with powerful tools for product management, inventory tracking, and customer engagement. It supports the creation of unlimited categories and subcategories, facilitating effective organisation and showcasing of products. Moreover, the platform offers comprehensive options for managing product variations, such as size, colour, and style, allowing businesses to cater to diverse customer preferences. OpenCart’s robust inventory tracking system simplifies stock management, providing businesses with real-time visibility, low stock alerts, and streamlined supply chain management. Furthermore, OpenCart facilitates customer engagement and retention through various features. Businesses can implement customer reviews and ratings, fostering trust and credibility among potential buyers. ## Navigating OpenCart’s Features OpenCart provides tools and features which ensure the rapid building of online stores with minimal lead time and zero cost. Here are the features you should consider: 1. **Flexible Product Management** OpenCart simplifies the process of creating and organising product catalogues. Entrepreneurs can define detailed product attributes, upload multiple product images, and add comprehensive descriptions. 2. **Secure Payment Gateways** Building trust and ensuring secure transactions are critical in eCommerce. OpenCart integrates with a variety of secure payment gateways, providing customers with a seamless and secure checkout experience. 3. **Extensive Extensions** OpenCart boasts an extensive marketplace of extensions and modules, allowing businesses to expand the functionality of their online stores. From search engine optimisation (SEO) tools to marketing automation, shipping integrations, and analytics, the OpenCart marketplace offers a diverse selection of extensions to enhance store performance and meet specific business requirements. These extensions provide businesses with valuable insights, automate processes, and optimise the overall customer experience. 4. **Multi-store Support** OpenCart provides entrepreneurs with the ability to manage multiple online stores from a single admin panel. This feature is particularly beneficial for businesses operating in multiple regions or with multiple brands. By centralising store management, OpenCart simplifies administrative tasks, reduces complexity, and streamlines operations, saving businesses time and effort. 5. **Responsive Design** With its intuitive interface and cutting-edge responsive design, OpenCart emerges as a mobile-first solution, catering to a diverse range of templates and screen sizes. Seamlessly adapting to the ever-evolving digital landscape, OpenCart’s responsive design guarantees an optimised browsing experience for customers across various devices. The fluidity of its design ensures swift navigation through online stores, irrespective of the platform chosen, granting customers unparalleled accessibility and engagement. These features have made OpenCart a powerful eCommerce platform that enables businesses to build and manage successful online stores. ## Evaluating OpenCart: The Pros and Cons While OpenCart presents numerous advantages, it is important to evaluate its pros and cons to determine if it is the right platform for your specific business needs. ### Pros of OpenCart: - **User-Friendly Interface:** OpenCart’s intuitive user interface makes it accessible to users with varying levels of technical expertise. - **Easy to Customise:** OpenCart offers many themes, templates, and extensions, enabling businesses to build a unique brand identity. - **Community Support:** OpenCart is well-supported, with developers actively being part of the implementation process, providing valuable resources and insights. - **Cost-Effective:** OpenCart is a free-to-use platform hence businesses have no upfront costs. - **Scalability:** OpenCart is built to easily scale its functionalities as per business size – hence it is ideal for small and online stores. ### Cons of OpenCart: - **Technical Expertise Required:** While OpenCart’s user-friendly nature empowers users of all levels, certain advanced customisations may demand technical knowledge or the assistance of a developer. Businesses seeking intricate modifications may need additional expertise to fully leverage the platform’s capabilities. - **Limited Built-in Features:** While OpenCart offers a solid foundation, some businesses may find that they need to rely on extensions or custom development to meet their specific requirements. - **Scalability Challenges for Large Stores:** While OpenCart can handle sizable online stores, businesses with extremely high traffic or complex operations may require additional optimisation and performance enhancements. ## Step-by-Step Guide: Creating Your Online Store with OpenCart Now that we know the advantages and disadvantages of OpenCart’s services, here is a step-by-step process to build an online store using the platform. ### Installation Begin by installing OpenCart on your preferred hosting platform. There are two options available – to install it manually and alternatively to use a one-click installer. The hosting provider will automatically populate the needed files and database. ### Store Settings The next step is to set up the store settings as per your need -customise the store name, logo, and contact details. Additionally, configure essential options like currency, language, and shipping methods to align with your target market. ### Product Settings This is one of the fundamental steps to building your own online store. You need to create a listing for your products – by providing the title, description, price, and images. Then categorise them for easier navigation and buyer experience. ### Extending Functionality OpenCart’s extension marketplace provides a plethora of options to enhance your store’s capabilities. Explore the marketplace and identify extensions that can improve specific aspects of your store, such as SEO, marketing automation, social media integration, or inventory management. Install and configure the selected extensions to integrate additional functionalities seamlessly. ### Optimising SEO Optimise product titles, descriptions, meta tags, and URLs to improve your store’s search engine rankings. Additionally, consider implementing a content marketing strategy and regularly publishing keyword-rich, informative content to attract and engage your target audience. Hence, it is important to carefully consider the pros and cons of OpenCart in relation to specific business requirements before making a decision. ## Conclusion OpenCart features and functionalities are the eCommerce industry’s foremost solutions. They ensure businesses have the required needs like flexibility, a user-friendly interface, and a supportive community. OpenCart has the power to help businesses to embark on their journey towards eCommerce success. To further strengthen your online store’s presence, integrating all-in-one shipping services can be a game-changer. Consider leveraging the comprehensive logistics services provided by [Shiprocket](https://www.shiprocket.in/), ensuring end-to-end customer support. By seamlessly integrating these services, businesses can optimise their operations, streamline shipping processes, and deliver exceptional customer experiences. ## Frequently Asked Questions(FAQs) **Is OpenCart suitable for small businesses?** Yes, OpenCart supports small businesses. Its cost-effective solution and free, open-source platform ensure features and customisation for businesses of every size. **Is OpenCart scalable for large businesses?** OpenCart can handle both small and large online stores. However, businesses with extremely high traffic or complex operations may require additional optimisation and performance enhancements to ensure smooth operations at scale. **Can I customise the appearance of my OpenCart store?** Yes, OpenCart provides a wide range of themes and templates that can be customised to match your brand identity. You can modify colours, fonts, layouts, and more to create a visually appealing storefront. --- ## https://www.shiprocket.in/blog/ecommerce-referral-program/ --- title: How Can eCommerce Referral Programs Help Your Business? url: https://www.shiprocket.in/blog/ecommerce-referral-program/ description: Referral programs or referral marketing is one of the most innovative ways that brands use worldwide to raise awareness about the products and services they offer. These programs are used to gain new customers, retain existing customers, and, in hindsight, get feedback about their services and products. last_updated: 2023-10-10 source: webpage --- # How Can eCommerce Referral Programs Help Your Business? Referral programs or [referral marketing](https://www.shiprocket.in/blog/referral-marketing-program/) is one of the most innovative ways that brands use worldwide to raise awareness about the products and services they offer. These programs are used to gain new customers, retain existing customers, and, in hindsight, get feedback about their services and products. In retrospect, referral programs are not anything new and people have been referring people to their favorite restaurant, products, and even shops. While it was all word-of-mouth marketing, things have changed since the world went digital. ## But why is referral marketing so important? People struggle with finding the brands that can put their trust in. This is where referral marketing comes in by incentivizing the task of referring friends and family. This not only retains the existing customers but also brings in new customers. To filter out the limitless information available on the internet about any particular brand, consumers turn to their friends and family for recommendations. Although most of the referrals are natural, there are ways through which business owners can formalize the referrals. While business owners do employ various other ways to gain traffic and bring an audience to their website, [referrals](https://www.shiprocket.in/blog/how-to-use-ecommerce-referrals-for-ecommerce/) work wonders as it uses the existing customer base to generate awareness and bring in traffic, thus increasing the overall rank of the websites too. ## How can you employ referral marketing for your business to gain traction? ### Create a social media strategy eCommerce businesses and social media go in hand-in-hand and such businesses must have an amazing social presence, especially one that can perfectly fit a social strategy around it. A majority of referral programs house social sharing buttons that let customers share their experiences with their friends and family online. This way, eCommerce businesses can track new referrals that come from the social channels. Referral marketing with the help of [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/) also provides social proof. This helps in building a trust factor for brands as whatever is publicly shared is visible to the masses. This is one of the best ways to reach out to people and make an impact. ### Leverage technology-based referral software Referral programs were very tricky to implement in the past, but with the advancement of technology, many platforms offer referral marketing softwares that are implementation-ready and can be deployed easily. Such softwares easily sync up with the existing websites or online stores and make referral marketing easy. Many companies offer customisable referral marketing softwares that are made for particular brands based on various factors. These companies create referral campaigns for your business that are bound to give you good results as they are tested to optimise to drive maximum traffic. ### Boost in email marketing ROI [Email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) spans different verticals such as promotional, informational, transactional, and more. You can leverage your email marketing strategy to also promote your referral programs and bring them to the notice of your customers. Referral programs can easily be clubbed with post-purchase emails. When a customer confirms an order or buys a product, that is when they are likely to refer the services to their friends and family. By adding an extra lead generation source, you can boost your ROI significantly. The best way is to create an email that reminds the customers of their purchase and how much they loved the products, and capitalising on the post-purchase process to bring in referrals to your business. ### Referrals help discover brand advocates There are no two referrals that are the same. Some referrals might bring in two people, and some might bring in five people, but every referral is important as it will boost up your sales and get the word out about your business and the services you offer. However, the ones you need to look out for are people who send multiple referrals across your way. These customers can be your brand advocates who are willing to give your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) a shoutout; offline and online. You should filter out brand advocates that have a high follower count and reach out to them as these customers can drive your sales up by a significant volume as their followers take their advice and buy products that they use. ### Referral marketing is cost and time effective The conventional method of marketing is demanding and a costly affair. Apart from running an online store, many businesses devote a large part of their time to marketing. From creating Google ads to blogs, and paying for PPC campaigns, marketing requires effort, time, and money. Here comes [referral marketing](https://www.shiprocket.in/blog/referral-marketing-program/), which saves both time and money by leveraging something that is already there. Referral marketing simply taps into the act of satisfied customers praising your brand and the services you offer. The customers only refer people whom they think would be interested in the services or products you offer, thus finding qualified leads for you on your behalf. This cycle continues whenever a new referral joins thus minimising your cost, effort, and time. ## Final thoughts Referral marketing is the easiest type of marketing as it is simple to implement, saves time, and is cost-effective. It efficiently brings in leads and boosts the sales of your eCommerce business. If done proactively and in the right manner, referral marketing can [drive up sales](https://www.shiprocket.in/blog/discount-pricing-strategies/). Start planning your referral marketing strategy today! --- ## https://www.shiprocket.in/blog/fedex-tracking/ --- title: FedEx Courier Tracking Guide: Parcel & Shipment Delivery - Shiprocket url: https://www.shiprocket.in/blog/fedex-tracking/ description: A detailed guide for FedEx tracking and how customers can track their online orders. last_updated: 2023-10-11 source: webpage --- # Guide to FedEx Tracking for eCommerce Orders Order tracking is the connection between you and customers where you can establish [personalized](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) solid communication channels. After placing an order, the customers remain impatient about when they will receive it. Most of the time, they are also concerned about whether they will receive the order or not. Hence, giving the customer a tracking number and a tracking page containing all information can help them keep track of their charges. *[Image: ]* [**FedEx**](https://www.shiprocket.in/carrier-integrations/fedex/) is one of the most established and popular courier partners in India. If you inform your customers how to track their FedEx shipments, you can help them reduce stress and develop a strong relationship with them. Let’s look at how you can help customers with FedEx tracking and other aspects of order tracking. ## Importance of Order Tracking Order tracking is an essential component of the entire supply chain. Since the customers remain impatient until they receive their orders, order tracking can help you reach them and stay connected until their order is delivered. Order tracking can help establish authentic bonds with your customer, but they trust your brand and are at every step of their shipment. It helps you portray your business as both dependable and trustworthy, which is critical for customer attention. It also helps reduce customer anxiety which further leads to remorse and disappointment. ## How to Track FedEx Orders Tracking your FedEx orders is pretty straightforward. If you want to track your physic FedEx order directly from their website, or you have to go to – [https://www.fedex.com/en-in/tracking.html](https://www.fedex.com/en-in/tracking.html). Sure, you can track the shipment with the help of a tracking number or by reference. A tracking number is usually a unique 12 digit code assigned to a package. Once you enter the tracking ID, you can see the status of your shipment. If your seller has shipped your order from a courier aggregator like [Shiprocket](https://www.shiprocket.in/), you can track the shipment with the help of your AWB number. Firstly, you can check your email if you have received any tracking page links. Along with that, you will also see that shipment tracking details are sent to you with the help of emails and SMS. Other than that, you can also track your FedEx order by visiting [https://www.shiprocket.in/shipment-tracking/](https://www.shiprocket.in/shipment-tracking/). Here you can check the status of your shipment with the help of the AWB or order ID. ## What Should Your Order Tracking Page Contain? *[Image: ]* Since you understand the importance of order tracking, let’s look at what an order tracking page should contain if it needs to provide all the necessary information. Along with that, your [order tracking page](https://www.shiprocket.in/post-purchase-tracking/) can also be a superior tool for engagement and promoting re-purchases. You can also use it to re-market customers so that they come back to your website and make a repeat purchase. ### Estimated Delivery Date Every order tracking page must contain the estimated delivery date. This is necessary if you want to give your customers something to look forward to. It may not seem like a huge deal, but they will trust your brand sooner if you give them a definite date. ### Order Details The order details should be mentioned on the tracking page to clarify what the customer has ordered, and if it is a [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) order, they should know how much they have to pay. It improves visibility and keeps the buyer updated. ### Tracking Details The tracking details are the crux of the order tracking page. You need to give granular tracking details of every step so that the wire can be informed and updated if they have any questions or queries. ### Support Details The support details like the contact number or email ID help them connect back to you and give them a sense of reassurance that you are available for them if anything goes wrong. ### Marketing Banners We spoke about engaging with your customers and increasing repeat purchases. With the help of marketing banners on your tracking page, you can re-market your customers by showing them exclusive [discounts](https://www.shiprocket.in/blog/discount-pricing-strategies/), sales, new collections, etc. This will encourage them to browse your website and make a few more purchases while tracking the orders. ## Conclusion We hope this method helped you track your FedEx orders quickly and you were able to locate the necessary information. If you want to check your FedEx orders, it is best to follow the track notification and receive an email & SMS. --- ## https://www.shiprocket.in/blog/video-editing-software/ --- title: Top Video Editing Software for Your Business url: https://www.shiprocket.in/blog/video-editing-software/ description: A list of the trending eCommerce video editing software for your eCommerce business last_updated: 2023-10-11 source: webpage --- # List of Top Free Video Editing Software for eCommerce Videos Videos have become the most recent form of expression for all social media platforms. Be it Facebook, Instagram, or Snapchat; every brand is doing something or the other with videos to ensure they get the maximum attention from their users. Ever since TikTok entered India, users have been hooked to their phones and enjoying short-form videos for a significant time. This is enough testimony to justify the need for videos for your e-commerce brand. Let’s have a look at the top video editing software for e-commerce videos that can help you create engaging and attractive videos for your audience. *[Image: ]* ## The Rising Need for eCommerce Videos Ever since the advent of digital media, the attention span of humans has been divided. Today, people are using more than one device at a time. Therefore, if somebody is watching a [YouTube video](https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/) on their iPad or laptop, they are also simultaneously going through their Email or WhatsApp messages on their phone. This means that you need to establish your brand’s presence on multiple channels at once, so you have their attention. Brands are more focused on engaging videos as they hold the customer’s attention for a longer duration. Also, since it is an audiovisual format, the user feels more engrossed. The whole feel of a video helps decide the outcome for the brand. Your video must contain good graphics, a storyline, and an engaging background score for the user to stay hooked to their screen. This is where video editing comes into the picture. ## Video Marketing – The Future of eCommerce Marketing? India is a video-first market. Almost 70-80% of all data is video, and brands are progressing towards this format more and more aggressively. First, it was TikTok, and now it is Instagram Reels. Users are actively engaged and consuming video content majorly. Several small sellers are taking advantage of reels and sharing their original content on trending music or even sharing their product videos that are edited amazingly. If you can excitingly showcase your products on reels or a similar platform, you can [improve your sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) by leading more customers to your website or social media page. Since making videos is not an easy job, many software available can help you edit videos seamlessly. Let’s have a look at a few of the top video editing software that you can work on at absolutely no investment. ## Top Video Editing Software for eCommerce *[Image: ]* ### OpenShot OpenShot is an open-source video editing software that can trim videos, animations, add audio and other video effects. It has a simple user interface, and you can even add effects like slow motion and time-lapse. It is an efficient option for [small businesses](https://www.shiprocket.in/blog/profitable-small-business-ideas/) and can be used for several videos to create product videos or even Q&A ones. It is currently available for Linux, Windows, and Mac. ### Blender Blender is an open-source 3D creation suite. It is suitable for the whole 3D pipeline that includes modeling, rigging, animation, simulation, rendering, compositing, and motion tracking. It can also be used for video editing and 2-D animation. With so many features available for free, you can utilize Blender to create terrific product videos with superb animations and transitions. The products can be displayed in a new light, and you can also share prototypes and designs using the software. It is currently available for Mac, Windows, and Linux. ### Movie Maker Movie Maker is the most commonly used video editing software in Windows. It is a conventional video editing software and takes into account all the basics. It is an excellent way to make quick small videos with minimal editing. Movie Maker lets you add captions with font and colors in the free version and creates seamless transitions between frames. ### iMovie Just like Movie Maker, iMovie is Apple‘s proprietary video editing software that helps you add transitions, text, etc. It has a smooth interface and lets you also work on the audio, tones, individual frames, etc. Many creators use iMovie also to edit their [YouTube](https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/) videos. You can also do the same to boost your efforts. ### WeVideo WeVideo is an easy, fast, and flexible online video editor that helps you store everything on the cloud. You can access these videos anywhere. You can add features like a green screen without additional cost and edit videos with zero upload wait time. Not just this, you can also choose from multiple formats like [social media](https://www.shiprocket.in/blog/social-media-selling-platforms/), web, and mobile to customize videos for the respective channels. ### InShots InShots is a top-rated app used by several creators to develop and edit stunning videos. It has a complete mobile user interface and makes the recording and editing process much more manageable. You can add music to the videos, merge videos, add transitions, use effects like slo-mo, time-lapse, etc., to make your videos stand out. ### HitFilm Express This is a slightly advanced video editor, but it is excellent for producing Hollywood-style graphics and videos. You can edit trailers, videos, create animations, etc. It has features like video editing with motion tracking, color correction, and cropping. Also, with the auto stabilizer, you can make shaky footage smooth and mix audio to create appealing background scores. ## Conclusion Since the trend for e-commerce videos is catching up, you must place your day to see your brand as a video-first brand that delivers quality content to its customers. Engage with your customers on the platform that they are most active and create engaging videos with the help of the free video editing software available online. We hope this list has helped you make the right choice for the correct editing software that may be suitable for [your business](https://www.shiprocket.in/blog/how-to-start-a-business/). --- ## https://www.shiprocket.in/blog/shiprocket-shivir-2023-nurturing-ecommerce-businesses-of-the-future/ --- title: Shiprocket SHIVIR 2023: Nurturing eCommerce Businesses of the Future url: https://www.shiprocket.in/blog/shiprocket-shivir-2023-nurturing-ecommerce-businesses-of-the-future/ description: In the last decade, India has witnessed an unprecedented boom in digital commerce, transforming business operations and reshaping consumer engagement. last_updated: 2023-10-09 source: webpage --- # Shiprocket SHIVIR 2023: Nurturing eCommerce Businesses of the Future *[Image: Shiprocket SHIVIR 2023]* In the last decade, India has witnessed an unprecedented boom in digital commerce, transforming business operations and reshaping consumer engagement. Yet, this growth is no coincidence. It is the culmination of countless efforts by eCommerce stakeholders who have paved the way for success. To thrive and expand in the eCommerce landscape, businesses must have a well-crafted strategy, the right support, and innovative technologies. It takes meticulous planning, reliable resources, and strategic partnerships to deliver an exceptional digital shopping experience that captivates consumers. Insightful business conferences provide a valuable platform that brings together various elements required to drive business growth. As enablers of eCommerce businesses, we have played an important role in the growth journey of millions of businesses over the years, and we take great pleasure and pride in this partnership. We are delighted to announce Shiprocket SHIVIR 2023, an event that aims to bring businesses together and help them nurture. After three successful editions, we are here with the fourth edition of [Shiprocket SHIVIR 2023](https://shivir.shiprocket.in/). The event is scheduled to be held on 4 August 2023 at Pullman Aerocity, New Delhi. It will be a meeting ground for more than 100 speakers, over 1000 attendees and over 500 brands. The summit offers unparalleled opportunities for knowledge-sharing and networking. With the tagline ‘Aapke Unnati ka Saathi’ and based on the theme ‘Nurturing eCommerce Businesses of the Future’, the summit brings together India’s craftsmen of entrepreneurship, visionaries of Atmanirbhar Bharat, new-age business owners, futuristic service providers and policy regulators/enablers. The aim is to nurture the vision of unifying India’s diverse marketplaces, expanding the reach of digital commerce and empowering new-age regional businesses. The event will feature informative keynotes delivered by industry leaders, compelling conference sessions, enlightening masterclasses covering various topics, and inspiring fireside chats between renowned business leaders. Additionally, there will be a dedicated session called ‘Success Stories’ (Hero Talks), showcasing captivating 3 to 5-minute presentations by eCommerce disruptors and change-makers, who will share their journeys and achievements. Shiprocket SHIVIR 2023 will feature a lineup of esteemed leaders who will share their inspiring stories and valuable insights. Some of the notable speakers include Saahil Goel, co-founder and CEO of Shiprocket; Ahana Gautam, CEO and co-founder of Open Secret; Priyanka Gill, co-founder of Good Glamm Group; T Koshy, Managing Director and CEO of ONDC; Sunaina Harjai, founder and director of Hats Off Accessories Pvt Ltd; and Apeksha Jain, founder of The Gourmet Jar. These accomplished individuals will impart their wisdom and experiences during the event, offering attendees a unique opportunity to learn from their success. Another exciting highlight of Shiprocket SHIVIR 2023 is the highly anticipated unveiling of the exclusive Indian eCommerce Vision Report by Shiprocket. This comprehensive report provides valuable insights, analysis, and projections about the Indian eCommerce landscape, offering a deep understanding of the industry’s current trends, challenges, and future prospects. The event will also host the prestigious [Shiprocket SHIVIR Awards’23](https://shivir.shiprocket.in/awards/), powered by IndiaRetailing.com. These are regarded as India’s most coveted awards in the eCommerce industry, acknowledging outstanding achievements across various consumption verticals and organisational functions during the financial year 2023. eCommerce businesses have the opportunity to nominate themselves in multiple categories as long as they meet the eligibility criteria and align with the definitions of each respective award category. The categories include: - Emerging Disruptor of the Industry - Innovation in Beauty - Sustainability & Eco-excellence - Cross Border eCommerce - Innovation in Consumer Durables (CDIT) - Impeccable Craftsmanship - Emerging Brand of the Year - Fashion Trendsetters - Affordable Basics - Emerging Entrepreneurs - Cultural Legacy Sustenance Winners of the awards will be announced on the evening of 4th August at a glittering awards ceremony. With a focus on innovation and forward-thinking, Shiprocket SHIVIR 2023 will empower attendees to navigate the complexities of the digital marketplace with confidence. Those interested in reaping the opportunities the transformative platform offers can [reserve their seats online](https://shivir.shiprocket.in/reserve-your-seat/). Let’s embark on an entrepreneurial journey that redefines the realm of digital commerce. [Come be a part of it](https://shivir.shiprocket.in/reserve-your-seat/) and experience something extraordinary. --- ## https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/ --- title: How to Increase Sales on Instagram [Simple Tricks] url: https://www.shiprocket.in/blog/increase-sales-instagram-simple-tricks/ description: These are some tips to increase Instagram Sales and grow your sales, the market is ever-increasing so get creative! last_updated: 2023-10-10 source: webpage --- # How to Increase Sales on Instagram [Simple Tricks] There were approximately 800 million active users on Instagram in the year 2017. India has a whopping number of 59 million monthly active users. That’s a huge market which one can tap into and derive maximum profits from for their business. In this article, we will talk about how to increase your sales on Instagram by realizing its potential as a booming sales channel. Let’s explore [Social Media](https://www.shiprocket.in/blog/ecommerce-social-media-strategy-planning/) selling and marketing. So, what makes Instagram a good place to promote and [sell your products](https://www.shiprocket.in/blog/products-sell-online-from-home)? The credit here goes to the engaged user base and the very easy-to-browse interface. There were approximately 500 million daily active users in September 2017 alone, making it a good market for e-commerce selling. The platform can bridge the gap between brands, customers, and promoters to enable a smooth transactional common ground. Selling on the Instagram app has become so much easier now when the customer can base its judgment on the visual representation of your products and engage in a dialogue with the brand. ## 8 Ways To Increase your Sales on Instagram ### Images are the Key It is vital to upload images which are high in quality and aesthetically appealing with a good Instagram caption. With a wide user base where everyone is uploading attractive images of their content and product, it is important to stand out and represent your brand. Be clear and precise in your approach because building a brand identity is highly crucial to your success. Select a theme for your feed and adhere to it. Consistency will promote a sense of coherence and attract visitors. ### Utilise the Tools at Hand Instagram has multiple features which you can use to promote your brand and increase customer interaction with. [Videos and Stories are a good way](https://www.shiprocket.in/blog/igtv-and-instagram-stories-for-ecommerce/) to represent your brand better and provide an insight into your business which will engage your customers. There were 300 million daily active stories in October 2017, making it a widely celebrated source of engagement. Seeing your products in action will build trust and curiosity, giving you lucrative leads. Running ads on stories will fetch you visitors which can prove incremental for your brand. ### Think About Ads Instagram advertising will enable your brand to reach potential customers and stand a higher chance of converting leads into buying agencies. If you’re new to the business, this is a great way to increase exposure. Plan well and your Instagram ads will be displayed to a targeted audience which is most likely to indulge in your brand. What’s more? You can include links in your ads which will directly take the customer to the product. It’s a great way to increase traffic. ### Get to Know the Influencers Another way of marketing your brand is through Instagram influencers. Instagram influencers are people who have a good following, an audience which looks up to them for inspiration and recommendations. Therefore, it is lucrative to collaborate with an influencer by offering a discount or scheme through them. Remember to only employ the ones who have a common theme with your brand. Providing unique codes to different influencers will enable you to track the revenue you’re generating through them. Based on the data, you can then analyse which influencer is the most beneficial for you and take decisions accordingly. ### Utilise the Power of User-Generated Content Encourage your existing customers to post pictures of your products which in turn you can re-post on your feed. Since it’s quite difficult to get customers to do that, plan out an incentive for them. Offer them gift cards or discount coupons or run a competition. Ask them to use hashtags to enter the competition. Hashtags are quite the rage in the Instagram community and often sees a huge pool of participation. This is a two-pronged approach, where you’re reaching a wider audience through word-of-mouth and you’re also letting your customers know that you care about them. ### Be Vibrant When you’re putting your brand on a public platform it is important to select a theme and presence which can attract your targeted audience. If you’re boring, then you will not see a huge turnout. However, if you are vibrant and witty more people would like to associate themselves with you. No matter which theme you are going for, always aim to keep it fresh and in public view. ### Value Reviews If you are contacting your customers and influencers for marketing and user-generated content, also encourage them to give reviews. This way, people will be less hesitant to buy from you, knowing that you already have existing customers. Asking influencers for honest reviews will increase your credibility since they’ll be posting both pros and cons of your products. ### Respond to Your Followers When your audience comments on your posts it means that they are trying to connect with you. Replying to the comments will make them feel like they are a part of the family and hence increase loyalty. Take out time to respond to all your followers. Instagram is booming with business, and the fact that it’s dynamic makes it all-the-more unique. Other things to remember include keeping the format simple and not over-complicating your feed. ### High-Quality Visuals And Content Instagram is a highly visual platform. So you can invest in creating eye-catching creatives and videos. It is crucial that your content aligns with the brand’s identity and you tell a compelling story with your content. Also, make use of creative captions to engage your audience and encourage them to make a purchase. High-quality visuals can also help capture attention and make your products stand out. A strong brand presence will help increase sales. ### Utilise Instagram Shopping Features Here’s another tip for you – take advantage of Instagram’s shopping features. You can tag your products in posts and stories to make it easier for your buyers to discover and purchase products directly from your Instagram feed. You can also create a dedicated shop section on your profile, streamlining the purchasing process and driving sales. ### Run Instagram Ads You can invest in Instagram advertising to reach a larger targeted audience. You can choose from any ad format, such as photo ads, video ads, carousel ads, and story ads, allowing you to showcase your products and promotions effectively. Utilise Instagram’s targeting options to reach specific demographics and interests to ensure your ads reach the right people. ### Offer Exclusive Promotions and Discounts Offer promotions and discounts to encourage your potential customers to make a purchase. Create limited-time offers and discount codes that are available only to your Instagram followers. Consider highlighting the urgency of the deals in your captions to create a sense of FOMO (fear of missing out). Essentially everyone uses Instagram on their mobile phones, so keep a clear and fresh look. Be regular with your pictures; that is, keep posting regularly if you wish to stay relevant. Utilise data and analytics to study the market and your audience as well. These were some of the most basic steps to grow your sales, the market is ever-increasing, so get creative! --- ## https://www.shiprocket.in/blog/flat-rate-vs-standard-shipping/ --- title: Difference Between Flat Rate and Standard Shipping - Shiprocket url: https://www.shiprocket.in/blog/flat-rate-vs-standard-shipping/ description: Standard and flat rate shipping are two types of eCommerce courier services; choose the one that best suits your business requirements. last_updated: 2023-10-05 source: webpage --- # What Is The Difference Between Standard & Flat Rate Shipping? In [eCommerce logistics](https://www.shiprocket.in/), the type of shipping and related costs play an essential role in the overall delivery process. In this context, both sellers and customers need to have a fair idea about shipping, their features, and other factors that need to be analyzed. There are two major types – standard shipping and flat rate shipping when we talk about shipping methods. What exactly are the differences between the two, and how will you distinguish between them? Read on to gather a more precise idea. *[Image: Flat rate and standard shipping]* ### What Do You Mean By Flat Rate & Standard Rate Shipping? Flat Rate Shipping: It denotes a regular shipping rate applicable for all types of shipping [boxes and packages](https://www.shiprocket.in/blog/pack-heavy-items-easy-shipping/), irrespective of weight, size, and other dimensions. Standard Rate Shipping: It denotes that the [rate of shipping](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/) differs according to the weight, size, and other related dimensions of the box or the package. ### How Can You Differentiate Between Flat Rate & Standard Rate Shipping? Essentially, both flat rate and standard shipping are pricing strategies for shipping your orders. You can provide a flat shipping rate to your buyers for every zone or a particular weight slab or give them a standard shipping rate that can vary within a zone, too, and is decided according to different factors. In the case of a flat rate, it merely means that you can ship any item at the same price, usually within zones. In most cases, this price is calculated and set by the eCommerce site itself following its [shipping partner](https://www.shiprocket.in/features/multiple-shipping-partners/). The flat rate shipping method is based according to different shipping zones. For example, the flat rates may differ according to the location and the zone where the item needs to be shipped. For within-city shipments, all customers will pay a single shipping price, no matter their number. As a result, this form of shipping is ideal if you need to deliver to an address that falls within a particular zone closer to your business. Or if you have regular customers that come from specific zones. In flat rate shipping, there is a predetermined delivery time that cannot be altered. Standard shipping is priced based on the regular [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/) that are calculated based on pin codes and zones. You do not need to follow any specific flat-pricing strategy to ensure that the customers get only one shipping price. The delivery time can vary depending on the packages and can be anywhere from 5-15 days. As compared to flat rate shipping, we use standard shipping for longer or un-prioritized deliveries. ## Advantages Of Flat Rate & Standard Shipping ### Flat Rate Shipping #### Transparency When you opt for flat rate shipping, you give your customers a fixed rate, which brings about clarity in your selling mechanism. Thus, you earn the trust of the customer, and they relate better to your business. They also prefer your business over your competitors as they do not have to pay additional shipping or handling fees. #### Avoid Excess Shipping Costs With this process, your customer has to pay [absolutely no surcharge](https://www.shiprocket.in/knowledgebase/charges-cod-collection/). Thus, he does not worry about the shipping and focuses more on purchasing the product. If you pick shipping companies like [Shiprocket](https://shiprocket.in/), you can streamline your shipping costs by opting for flat rate shipping across zones. Shiprocket’s shipping rates start at just ₹20/500 grams. #### Simplified Management Once you opt for flat rate shipping, your eCommerce site won’t need a [shipping calculator](https://www.shiprocket.in/shipping-rate-calculator/) anymore. You won’t need to alter the shipping cost of each product based on weight and dimensions. This gives you more flexibility to focus on optimizing your product and other fulfillment operations like packaging, sourcing, etc. #### Lesser Weighing Errors This is the best outcome of flat rate shipping as standard errors due to weight and dimension measurement are most. With a flat rate, you don’t need to measure; thus, you save on time and effort alike. For example, if you ship products within 500g, you do not need to measure your shipments; you can ship them directly. This helps you avoid weight disputes arising due to the volumetric weight and dimensions of the package. ### Standard Shipping #### Traditional Approach If you do not have many customers across a particular zone, you can ship at a standard cost. This saves you from constant to and fro between shipping partners and your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) as your customer pays for the entire shipment. #### Less Liability As a new seller, you do not know the reach of your business. Therefore, it is ideal for you to ship at standard costs to avoid any confusion and loss. You save time and money. ### Choosing The Ideal Shipping Process For Your eCommerce Business As a seller in the eCommerce business, it is essential to understand which shipping process suits you the best. You need to have an idea of the expenditure and choose the cost-effective method. In most cases, flat shipping is ideal for regular shipping deliveries within closer distances (for example, within the country). For distant shipping zones, it is better to opt for standard shipping as they are premier. You can reimburse a part of the shipping charges from the customer in the form of delivery charges. It is also vital to analyze the number of shipments you do before deciding to opt into flat rate shipping. Sometimes, you might have to pay for additional shipping costs when you choose flat rate shipping. This means that flat rate shipping is ideal if you have many customers. ## Conclusion Both flat rate and standard rate are beneficial in their ways. This means that you need to make a call depending on your [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) and its requirements. Ensure that you decide carefully based on your business needs and factors like reach, buyers, etc. Don’t choose to price in haste because it may lead to a business loss and cut through your profit margins. --- ## https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/ --- title: Top 8 Factors to Consider for Warehouse Location & Construction url: https://www.shiprocket.in/blog/top-7-factors-consider-choosing-location-warehouse/ description: Choosing a location for warehouse construction depends on a few factors. Consider these points for better productivity and efficiency. last_updated: 2023-10-11 source: webpage --- # Top 8 Factors To Consider For Warehouse Location & Construction Choosing an appropriate location for your warehouse is one of the essential tasks you must do before starting an eCommerce business. This can make a huge difference in how efficient the company will be. It would help if you had a proper plan before choosing the correct location. This would make your company credible and profitable at the same time and will also help you serve your customers better. ## What is a Warehouse? A warehouse is a place or a building used to store products for stocking, packing, and shipping preparation. If you’re thinking about constructing a new warehouse and going through the selection criteria for choosing the best location for the building, there are certain factors you must keep in mind. Below are the factors that affect the construction of your warehouse and need to be considered while finalizing [your warehouse](https://www.shiprocket.in/blog/tips-successfully-manage-cold-storage-warehouse/) location: ## How To Take Warehouse Location Decisions? Buying or renting a warehouse at a particular location is a significant task directly proportional to the business’s success. So, it would help if you considered all the required criteria beforehand. The site you select is the place most suited for the company, which will benefit the eCommerce brand directly. This is a complex process, and any silly mistake while choosing the location can lead to the failure of the business. Certain factors must be considered while making the monumental “warehouse location decisions”. The most suitable places are those that maintain an integral balance between convenience and a reasonable price rate. ### Warehouse Layout And Flow The design of a warehouse is determined by the type of operations to be conducted inside it. Remember that old buildings are not very useful in carrying out the material flow for any business. Certain factors like ceiling height and column spacing can restrict the type of equipment that can be accommodated in the given space. According to [warehouse](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) design standards, new centers built in the last ten years or so are designed to have clear spans between 24′ and 34′. Larger, automated centers with narrow aisles and picking systems are now built to 54′. Improper design can hamper the inward flow of raw materials and the outward flow of goods. This means that the flow of products within the warehouse must be formulated and identified before the design is built. The operations within the warehouse and the flow of goods will help determine the final design. So, before you decide on making a particular building your warehouse, it is essential for you to thoroughly determine whether the layout and space will aptly fit your requirements or not. Warehousing and storage make up 25% of the largest employers of material moving machine operators—by far the highest among any industry. Your layout and design must be ergonomic to prevent injuries and accidents. For instance, it must not include uneven surfaces, unprotected edges in racks and bins, etc. **Related Post:** [Warehouse Management 101 for Small-Scale Businesses](https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/) ### Availability Of Skilled Workforce Purchasing or renting a building at an offbeat location might help you minimize the costs but finding a skilled workforce will be a challenge. If you plan on getting your workforce from another location, that would cost you a lot of money. It is recommended to have your warehouse in an area with an adequate supply of skilled labour to facilitate smooth operations. The locations linked to high-density residential areas with negligible worker transience can be an ideal choice for your warehouse. For non-seasonal requirements in such areas, the labour costs can escalate significantly. However, if you plan on establishing your warehouse in an area with an irregular supply of workers, ensure this seasonal workforce does not hamper your organization’s needs. ### Zoning And Desired Customer Base How intense operations are you planning to conduct in the [warehouse](https://www.shiprocket.in/encyclopedia/warehousing/)? What are the future trends of this intensity? In case your activity demands light assembly, you can choose your warehouse location with less intensive usage. It would be best if you also considered other factors like emissions, noise levels, and the availability of outdoor storage. These requirements also influence the districts you can target for your future operations. Moreover, if your target audience lies in a particular region, you can buy or rent a warehouse right there. It will help you cater to their needs faster and understand their requirements better. ### Proximity To Major Linkages Which mode of transport is the most convenient for your business? Do you prefer land, rail, water, or air transportation to move your goods? Whatever your needs are, it is essential to have your site easily accessible by such means. Proximity to your customers is another factor that you must consider. For example, if you sell actively in Bengaluru, you can store your products in a [fulfillment facility near Bengaluru](https://fulfillment.shiprocket.in/warehouse-in-bengaluru/). You can deliver products faster and reach the target destination without paying high shipping costs. If most of your products are exported by sea, and the rest are delivered via land to the retail locations, you must have comfortable railway and highway access. More than 20% of your cost comes from the transportation of goods. Moreover, high gas prices and increasing driver wages may nudge your decision towards rail transport instead of shipment by truck. Additionally, if the goods are less perishable and sensitive, then rail transport is an ideal choice. *[Image: Warehouse location factors]* ### Material Handling Capabilities Another factor you should consider when choosing a location for the warehouse is the availability of handling equipment and staging facilities. If the primary model is a truck, ensure the facility has depressed docks. Ask if there is a need for the ports to be internal. A highly intense distribution often requires cross-docks. Inquire if there is enough storage facility available for the goods. These will help you understand if your [warehouse](https://fulfillment.shiprocket.in/blog/functions-of-warehousing-for-ecommerce-business/) has good material handling capabilities. If you ship fragile items like glassware, crockery, etc., you should ensure that you store the items very carefully. You must pick a location that can give you a chance to expand later. Also, if you handle potentially hazardous substances, they should be dealt with precaution, and the warehouse must not be located very close to the city. **Related Post:** [How Automation in Warehousing is the New Trend](https://www.shiprocket.in/blog/warehouse-operations-automation-trend/) ### Size Of The Warehouse Size, of course, is an obvious criterion. Your warehouse facility must be capable of accommodating your inventory and fit the size of your company’s requirements. For all startups and new companies, it is essential to ensure enough room around the facility for expansion. This will help save time and money when your business is riding high on the ladder of success. ### Regulations Before you buy or rent any [warehouse facility](https://fulfillment.shiprocket.in/blog/what-is-a-warehouse/), you must inquire about all the prevalent regulations and policies in that location. Some locations may not allow the storage of certain types of goods. If you deal in those goods, it is best to avoid them to avoid any future hassle. ### Risk and Security You need to also evaluate the potential risks, such as natural disasters, crime rates, and proximity to hazardous facilities, before zeroing in on the warehouse location. Also, consider implementing security measures to safeguard inventory and ensure your staff’s safety. ## Final Thoughts These are a few factors you need to consider when looking at a new warehouse location. Apart from these factors, if there are any other factors you consider essential, let us know in the comment box below. --- ## https://www.shiprocket.in/blog/product-highlights-from-may-2023/ --- title: Product Highlights from May 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-may-2023/ description: Check out the latest improvements we've made this month to enhance your shipping experience with Shiprocket! last_updated: 2023-10-10 source: webpage --- # Product Highlights from May 2023 In the modern era dominated by digital technology, businesses of all sizes rely on e-commerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## **Refer and Earn with Shiprocket** Introducing the revamped referral campaign for you, a game-changer that brings exciting benefits for all! Now, when you refer someone to our platform, both you and the person you refer can enjoy incredible rewards. ### **Here’s how it works:** When you refer someone to our platform, and they make their first recharge, you will receive a fantastic bonus of INR 250. It’s our way of saying thank you for spreading the word about our services and bringing new members to our ever-growing community. But that’s not all! We believe in rewarding loyalty and success. Once the person you referred crosses the milestone of 10 shipments, we have a special surprise for you. You’ll receive an impressive bonus of INR 750, recognizing your role in helping them reach this achievement. This updated referral campaign not only incentivizes your efforts to refer new sellers but also encourages them to engage and succeed on our platform. It’s a win-win situation for everyone involved. ## **Enhanced KYC Process with Mandatory Live Selfies** We are implementing a significant update to the KYC flow, where live selfies will be made mandatory. Earlier, you had the choice to bypass the live selfie requirement and instead upload any photo from their gallery. However, we believe in capturing the real-time essence and ensuring authenticity. Therefore, we will be removing the option to skip the live selfie. Going forward, you will be required to provide a genuine, live selfie during the KYC process. ## **Extended International Shipment Auto-Cancellation** We have some exciting news to share with all our international sellers! We understand the challenges you face when it comes to shipping custom-made products that require more time for manufacturing and packaging. In light of this, we are thrilled to announce that we have extended the auto cancellation period for international shipments from **15 days to 30 days**. Previously, international shipments were being canceled within 15 days if the pickup was not scheduled. However, we recognize that many of our sellers offer unique and personalized products that require additional time to be meticulously crafted and packaged to perfection. By extending the auto cancellation period to 30 days, we aim to provide you with the flexibility and peace of mind you need to deliver exceptional products to your valued customers. ## **Introducing Secure Shipment Filter** Experience our new Secure Shipment Filter, revolutionizing the way you sort and find secured shipments for enhanced peace of mind. Simply click the checkbox to easily access a comprehensive list of your secure shipments. ## **Revamped Early COD Landing Page** Discover the immersive user experience of Shiprocket’s redesigned Early Cash on Delivery (COD) Landing Page. We have elevated functionality and aesthetics to offer you a seamless navigation experience. Now, effortlessly explore key features and gain access to essential information about our COD plans. Find estimated days for payment, transaction charges, and compelling reasons why activating early COD can benefit your business. With a visually appealing layout and user-friendly interface, our revamped landing page empowers you to make informed decisions and optimize your COD strategy. ## **What’s New in Shiprocket X** ### **Mandatory Product Tax for IGST Tax Payments** Shiprocket has introduced a significant update to ensure greater compliance and transparency in tax payments. With this update, it is now mandatory for you to include product tax while making IGST tax payments. The tax rate is mandatory when creating an international order in both the custom flow and bulk order flow if the IGST payment status is “C.” This means that the tax amount associated with each product must be clearly mentioned and accounted for during the payment process. ### **Streamlined Communication for Timely Resolution of Weight Discrepancies** We recognize the importance of addressing active weight discrepancies promptly, which is why we are implementing a proactive email system to notify you and prompt you to take necessary actions. By sending targeted emails to their registered email ID, we ensure that you are aware of any weight discrepancies in your active shipments and encourage you to resolve the issue promptly. This initiative not only helps maintain accurate records but also streamlines the shipping process, reducing delays and improving your overall experience. By promptly addressing weight discrepancies, you can avoid potential disputes, enhance your brand reputation, and provide a seamless shipping experience for your customers. ### **IOSS Format Validation for Streamlined International Shipping** We recognize the importance of maintaining accurate and efficient data in international shipping processes. That’s why Shiprocket has implemented a crucial enhancement by introducing format validation on IOSS (Import One Stop Shop). With this update, all IOSS numbers will be required to adhere to a specific format: starting with “IM” followed by 10 digits. This validation ensures that the IOSS numbers provided are accurate and valid, minimizing errors and streamlining the customs clearance process. ## **Final Takeaway!** At Shiprocket, we understand the significance of a smooth and efficient selling process for the prosperity and growth of your business. We are committed to continuously improving our platform and enhancing its user-friendliness to provide you with a hassle-free selling experience. As we continue to innovate and enhance our platform, we will keep you updated with the latest improvements and announcements. We value your business and strive to serve you better. --- ## https://www.shiprocket.in/blog/product-highlights-from-june-2023/ --- title: Product Highlights from June 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-june-2023/ description: Check out the latest updates and improvements that we have made to improve your overall shipping experience with Shiprocket! last_updated: 2023-11-01 source: webpage --- # Product Highlights from June 2023 In the modern era dominated by digital technology, businesses of all sizes rely on e-commerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Introducing New Mobile-First Tracking Page Theme We are thrilled to unveil our latest update, a cutting-edge brand boost theme meticulously crafted with mobile users in mind. Recognizing that over 90% of our users access the tracking page through their mobile devices, we made it our priority to prioritize a mobile-first design that elevates the user experience for your buyers. ### Discover the exceptional features of our new brand boost theme: - **Seamless User Experience:** Our mobile-first design ensures a fluid and effortless user journey, tailored specifically for mobile devices. - **Streamlined Marketing Assets:** Banners and product recommendations are strategically positioned to be easily accessible within one or two scrolls, maximizing their visibility and impact. - **Amplified Click-Throughs:** By optimizing the placement and visibility of marketing assets, we have observed a significant increase in clicks, leading to a higher number of redirects to your website. **NOTE:** New theme will only be available in the Brand Boost paid plan. We firmly believe that this dynamic new theme will elevate your users’ experience and drive greater redirects to your websites. ## Request India Post Courier Service Get ready to embark on an exciting shipping journey with India Post! We’re bringing you a seamless and convenient way to request the India Post Courier Service for your shipments. Experience the thrill of curiosity as a captivating pop-up appears, presenting you with not one, but two courier account options, complete with comprehensive shipping details for you to compare. Say goodbye to complex activation processes, as you can now activate India Post right from the comfort of the intuitive pop-up interface. If you are shipping a minimum of 5 daily orders per pickup address, you can request India Post courier service. ### Steps to Request India Post Courier Service: **Step 1:** Log in to your Shiprocket account. **Step 2:** Go to the Settings option from the left menu and click on the courier option. **Step 3:** Click on the courier selection and activate the India Post courier service from there. Prepare to unlock unparalleled shipping excellence with India Post. Activate the service effortlessly, and enjoy a hassle-free and efficient shipping experience that is second to none. ## Weight Assurance for Zero Weight Discrepancies Weight Assurance (formerly known as Bundled Pricing) is a program designed for you that takes weight accuracy to a whole new level. The objective of the program is to give you a weight discrepancy-free shipping experience. We started with an offline pilot more than six months back involving ~80 incredible sellers, resulting in no weight discrepancies being observed by these sellers. Inspired by this success, we’re thrilled to announce the launch of a trial for this program! You can tell your fellow sellers about this program and how it could help to reduce your weight discrepancies to zero. If your peers are interested in learning more about this program, encourage them to reach out to us for additional information. Together, we can achieve weight accuracy like never before with Weight Assurance. ## Introducing Our New International Dashboard Introducing our revolutionary International Dashboard, designed to revolutionize your user experience by providing you with a holistic view of your shipments, revenue, and much more. With its dynamic features, this dashboard empowers you with comprehensive insights, enabling you to make informed decisions and drive greater success in your international operations. Stay ahead of the competition and unlock new opportunities with our state-of-the-art International Dashboard. ## New Dead Weight VCN Pricing Say hello to SRX Premium Plus, a groundbreaking solution that has transformed the way we calculate Vessel Call Numbers (VCNs). With SRX Premium Plus, you’ll experience a game-changing benefit: you will only be charged for the actual weight of your shipment, up to 10kg. This means no more unnecessary fees, ensuring you have complete control over your shipping costs. It’s the market’s first dead weight VCN pricing model, designed to provide you with unmatched flexibility and cost savings. Upgrade to SRX Premium Plus today and embrace a smarter, more efficient way to manage your shipments. ## Enhanced International Rate Calculator Introducing the enhanced International Rate Calculator – your go-to tool for shipping rates worldwide. With our latest update, we’ve added an incredible feature: the Estimated Delivery Date (EDD) for each courier. This means you can now enjoy complete service visibility and make informed decisions about your international shipments. With the EDD feature, you no longer have to wonder when your package will arrive. You’ll have accurate delivery estimates for each courier right at your fingertips. This empowers you to plan and manage your international shipments more efficiently, ensuring timely delivery and customer satisfaction. Say goodbye to uncertainty and hello to enhanced convenience. With the improved International Rate Calculator, you can now confidently navigate the global shipping landscape, knowing exactly when your packages will reach their destinations. ## Final Takeaway! At Shiprocket, we understand the significance of a smooth and efficient selling process for the prosperity and growth of your business. We are committed to continuously improving our platform and enhancing its user-friendliness to provide you with a hassle-free selling experience. As we continue to innovate and enhance our platform, we will keep you updated with the latest improvements and announcements. We value your business and strive to serve you better. --- ## https://www.shiprocket.in/blog/common-causes-of-ecommerce-shipping-damage/ --- title: Common Causes of Shipping Damage & How To Prevent Them - Shiprocket url: https://www.shiprocket.in/blog/common-causes-of-ecommerce-shipping-damage/ description: There is no end to the convenience and ease of shopping that eCommerce offers to the customers. Lower prices, attractive discounts, an extensive range of products, doorstep delivery, among several other things, draw customers from all walks of life to ditch the traditional retail and shop online. last_updated: 2023-10-05 source: webpage --- # 5 Common Causes of Shipping Damage in eCommerce & Smart Ways To Prevent Them There is no end to the convenience and ease of shopping that [eCommerce](https://www.shiprocket.in/blog/ecommerce-business-impacting-logistics-sector/) offers to the customers. Lower prices, attractive discounts, an extensive range of products, doorstep delivery, among several other things, draw customers from all walks of life to ditch the traditional retail and shop online. But, as enticing as eCommerce sounds, there are several downsides to it. While these aren’t immediately noticeable, they exist more than often in the bigger picture. One such issue in eCommerce is the damage caused to the customer’s orders during shipping. Damages that occurred during [shipping](https://www.shiprocket.in/) are not just heart crunching for the seller but also destroy the customers’ experience. While a customer can identify any damage to the product in a retail store, it is impossible to do the same when shopping online. And even though most eCommerce businesses facilitate free returns, the entire process does become a hassle for the customer. Damaged products are distressing for the merchants as well. However, they occur without any fault of the business. But logistics is a complex process. From the moment you hand over your product to the logistics provider to the time it is delivered to the customer’s doorstep, it passes through more than a couple of hands and mediums of transport. All these make the product susceptible to unwanted damages. The nature of logistics is that sometimes lightweight packages can be crushed under heavy ones and damage the product. Similarly, if a product whose shape is maintained or fragile, they are bound to break if not handled with care while shipping. As customers receive the damaged product, they are bound to ask for a replacement from the seller. The cost of replacing the product is high, especially when combined with the [logistics cost](https://www.shiprocket.in/blog/5-mistakes-need-avoid-reducing-logistics-cost/) of getting the product back and shipping a new product. More to this, the customer experience is adversely impacted, in some cases proving to be a setback to the eCommerce business. What if we told you that eCommerce doesn’t have to be such a traumatic experience for you or your customer? But, only if you take care of a couple of factors. Don’t worry; we’ve gone ahead and researched the five most common causes of shipping damages along with their solutions. ## Cause 1: Improper Handling Improper handling is one of the most common causes of damage to a shipment. Many people will handle your [package](https://packaging.shiprocket.in/) before it is delivered to the customer’s doorstep. No matter how careful you ask your logistics provider to be, there will not be many people who will read the instructions that come with the package before handling it. These experiences leave your customers unhappy and dissatisfied and can cost you money for replacement as well as your reputation. ## Solution: Stick a Label and Ask for Insurance While there’s nothing you can do about people handling your packages in a specific manner, you can ask your logistics provider for [shipping insurance](https://www.shiprocket.in/blog/shipping-insurance-key-to-secure-ecommerce-shipping/). This will help you cover the product’s cost if it is damaged due to the logistics provider’s fault. Shipping insurance is also helpful if the package gets lost. Apart from it, don’t forget to stick a label on your product that clearly says you’re shipping fragile items or items that need to be handled with care. ## Cause 2: The Size of the Box The size of your shipping box can be one of the most significant factors behind your orders’ damage. If you’re shipping your product in packages that are too big compared to the size of the product, the chances are that the product will be volatile inside the box. It will lead to breakages or sometimes disfigured products. [Large boxes](https://www.shiprocket.in/blog/ship-heavy-items-cheaply-across-country/) have another problem that your courier partner will charge them more. Remember that logistics providers charge you based on dimensional weight, implying that a giant box will incur a higher shipping cost. ## Solution: Pick an Appropriate Box Size Take the dimensions of your product into consideration before you pick a box for it. Remember that when it comes to packing your items, the compact the box is concerning the [product dimensions](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/), the better it is. Make sure it has enough space for the product to fit in its entirety adequately. ## Cause 3: None or Insufficient Cushioning Material Cushioning or padding isn’t just needed for a [fragile product](https://www.shiprocket.in/blog/packaging-and-shipping-fragile-items/). Most sellers choose to skip the padding material on non-fragile items, considering their product to turn up in good condition at the customer’s doorstep. However, this practice often backfires due to the improper handling of orders by the logistics providers. ## Solution: Wrap Every Item It is essential to take care of all your products to be well shielded from shipping damage. The cushioning material you choose will often depend on the type of product and range from a bubble wrap, recycled, crafted paper to air pillows, etc. While wrapping fragile items is necessary, make sure to also use proper dunnage for beauty products, books, accessories, etc. ## Cause 4: Perishable Items Shipping food can be one of the biggest challenges for a [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). If you’re selling food items to your customers, logistics can directly make or break your business. Delayed deliveries can make food perish. Since the nature of food items is such, its contents are prone to spillage. More to this, your orders can be infested by rodents or insects if they are kept in such places by your logistics providers. This, most of all happens in the case of international shipments. ## Solution: Use Drier Ingredients and Airtight Packing While you can’t altogether avoid your food items from perishing, the best you can do is use drier ingredients while cooking so that the bruising time can be delayed. Make sure you pack food in airtight containers that ensure no spillage. [Label the boxes](https://www.shiprocket.in/blog/ecommerce-shipping-labels/) appropriately, and don’t forget to use appropriate dunnage. ## Cause 5: Miscellaneous Damages Due to Weather The process of transit for your orders might meet with sudden weather changes. Rain, increase in humidity, etc. can cause your items to perish or become damaged. If the courier company leaves the package at the customer’s door, several weather factors such as unexpected rain can damage the box. ## Solution: Use waterproof packaging Make sure you use waterproof [material to primarily pack your product](https://packaging.shiprocket.in/ecommerce-packaging-material). This would ensure its good condition even if the external cardboard box is damaged due to rain. Additionally, if you have multiple products in a single package, wrap them individually using a cushioning material before placing them in a cardboard box. ## Conclusion [Proper packaging](https://packaging.shiprocket.in/) is responsible for ensuring the safety of your product from unwanted shipping damages. For this reason, you must invest adequate time in deciding the packaging for your products. Alternatively, you can also choose a fulfillment solution like Shiprocket that takes care of your product’s picking and [packaging](https://packaging.shiprocket.in/ecommerce-packaging) and gives you the option to ship via multiple trusted courier partners. With the lowest shipping rates, your packages are also insured, ultimately leaving a fulfilling eCommerce experience for your customers. --- ## https://www.shiprocket.in/blog/product-returns/ --- title: Simplify Returns, Delight Customers with Seamless Product Returns - Shiprocket url: https://www.shiprocket.in/blog/product-returns/ description: Have you ever been frustrated with returning a product? Long wait times, confusing return policies, and unexpected fees can make returning a product a hassle. The process of returning items can often be frustrating for customers, leading to a negative impact on brand loyalty and repeat business for companies. last_updated: 2023-10-09 source: webpage --- # Simplify Returns, Delight Customers with Seamless Product Returns ## Introduction Have you ever been frustrated with returning a product? Long wait times, confusing return policies, and unexpected fees can make returning a product a hassle. The process of returning items can often be frustrating for customers, leading to a negative impact on brand loyalty and repeat business for companies. In this era of customer-centricity, businesses are recognising the importance of providing a seamless return process that not only simplifies customers’ lives but also leaves them feeling delighted with exceptional service. After all, a satisfied customer is more likely to become a loyal brand advocate. In this blog, we’ll explore the significance of streamlining product returns and how it can revolutionise how businesses interact with their customers. By prioritising an effortless return experience, businesses can retain existing customers and attract new ones, fostering a strong and enduring relationship with their target audience. *[Image: Product Returns]* ## Understanding Return Procedures When you buy something and then decide to bring it back to the store, that’s a product return. It happens when the item you bought doesn’t meet your expectations, gets damaged during delivery, or doesn’t work as it should. As a customer, it’s frustrating to deal with this, and it’s not fun for retailers either. As a retailer, you are faced with the challenge of processing returns, restocking products, and dealing with the potential loss of sales. **Reasons for Product Returns** There are many reasons why customers may want to return a product, including: - **Defective product:** The product may not work properly or may have arrived damaged during shipping. - **Wrong product delivered:** The customer may have received the wrong item or a different variation than what they ordered. - **Change of mind:** The customer may have simply changed their mind about the product and no longer want it. **How Returns Work** When you want to return a product, it’s important to understand the retailer’s return policies. Most retailers have a return policy outlining the timeframe for returns, the product’s condition, and any associated fees or restrictions. Some retailers may require that the product be returned in its original packaging, while others may allow for some wear and tear. You will typically need to contact the retailer’s customer service department to initiate a return. They will provide instructions on how to return the product, including any required forms or labels. Some retailers may also offer the option of returning the product in-store. Once the product is returned, the retailer will typically inspect it to ensure it meets its return policy requirements. You may be issued a refund or exchange if the product is acceptable. As a business, a seamless return process can help in retaining customers and build brand loyalty. Customers are more likely to return to a business with a hassle-free return policy. A positive return experience can turn a customer into a loyal customer. ## The 5 Steps of a Typical In-Store Product Return Process Listed below are the steps of a typical in-store product return process: - **Verify product returns request** Before you go to the store, ensure you have a valid reason and proof for returning the product. Check the store’s return policy to see if your product is eligible for a return, exchange, or refund. Some products may have different terms and conditions depending on the category, brand, or warranty. You can usually find the return policy on the store’s website, receipt, or packaging. Also, ensure you have the original receipt or invoice of your purchase. It will help the store staff to verify your purchase date, price, and payment method. If you don’t have the receipt, you may still be able to return the product if you have other proof of purchase, such as a bank statement, email confirmation, or loyalty card. - **Create a return request in your POS system** Once you have verified your product returns request, you can go to the store and approach the customer service desk or counter. You must create a return request in the store’s point-of-sale (POS) system there. The POS system is the software that records and processes sales transactions in the store. To create a return request, you will need to provide some information to the store staff, such as: - Your name and contact details - The product name, model, and serial number - The reason for returning the product - The preferred outcome (return, exchange, or refund) The store staff will scan your receipt or invoice and enter your information into the POS system. They will also inspect the product to ensure it is in good condition and meets the return criteria. They will approve your return request and print a confirmation slip if everything is in order. - **Complete return and process refunds** After your request is approved, you can complete the return and process refunds. Depending on your preference and the store’s policy, you may have different options for this step. - If you want to return the product and get your money back, you must hand the product and the confirmation slip to the store staff. They will then process your refund using the same payment method that you used for your purchase. For example, if you paid by cash, they will give you cash back; if you paid by credit card, they will reverse the charge on your card. You will also receive a receipt for your refund transaction. - Suppose you want to exchange the product for another one of equal or lesser value. In that case, you must choose another product from the store’s inventory and hand over the original product and the confirmation slip to the store staff. They will then adjust the price difference (if any) and process your exchange using the same payment method you used for your purchase. You will also receive a receipt for your exchange transaction. - If you want a store credit instead of a refund or exchange, you must hand over the product and the confirmation slip to the store staff. They will then issue you a store credit voucher or card for future purchases at the same store. You will also receive a receipt for your store credit transaction. - **Complete in-store product returns** Once you have completed your return and processed your refunds, you have completed your in-store product returns. You can leave the store with your new product, money back, or store credit. Ensure you keep all your receipts and documents related to your return transaction in case of any disputes or issues later on. - **Return the product to the inventory** The final step of the in-store product return process is done by the store staff. They must update their inventory system and their stock levels accordingly. They will also need to label and package the product properly and store it in a designated area for returned products. Depending on the condition and quality of the product, they may decide to resell it at a discounted price, repair it if it is defective or damaged, donate it to charity, recycle it if it is environmentally friendly, or dispose of it if it is unsalvageable. ## 5 Steps to Optimise the In-Store Product Return Process Here are some tips to help you optimise the in-store product return process: - **Understand controllable and non-controllable returns** Not all product returns are the same. Some are due to factors you can control, such as product quality, packaging, or shipping errors. Others are due to factors you cannot control, such as customer preferences, expectations, or changing needs. By analysing the reasons for product returns, you can identify the areas to improve your products, services, or processes to reduce controllable returns. You can also segment your customers based on their return behaviour and tailor your marketing strategies accordingly. - **Establish a clear product returns policy** A clear and consistent product returns policy can help you set customer expectations, reduce confusion, and prevent disputes. Your policy should include information such as the time frame for returns, the condition of the products, the proof of purchase required, the refund or exchange options available, and any fees or charges involved. You should also communicate your policy clearly on your website, receipts, invoices, or other channels. Ensure your staff is well-trained, familiar with your policy, and can handle product returns efficiently and professionally. - **Offer gift cards and coupons to encourage future purchases** One way to turn product returns into sales opportunities is to offer gift cards or coupons to customers who return products in-store. It can incentivise them to shop again at your store and increase their loyalty. You can also use gift cards or coupons to upsell or cross-sell other products that suit their needs better. For example, if a customer returns a shirt that is too small, you can offer them a gift card or coupon for a larger size or a different style. - **Apply advanced product returns analytics** Product returns analytics can help you gain valuable insights into customers’ behaviour, preferences, and feedback. You can use tools like Microsoft Power BI to collect, analyse, and visualise data from various sources, such as sales records, inventory systems, customer surveys, social media reviews, etc. You can then use this data to identify patterns, trends, and opportunities for improvement. For example, you can find out which products have the highest or lowest return rates, which customers are more likely to return, which channels or locations have the most product returns, etc. - **Ask for customer feedback for process improvements** Customer feedback is a great source of information for improving your product return process. Ask customers to rate their experience with your product return process and provide suggestions for improvement. You can also monitor customer reviews on social media platforms and respond to their comments or complaints. Listening to your customers’ feedback helps in understanding their pain points and expectations. ## Conclusion Simplifying returns is the key to delighting your customers and boosting your business. By having an effective return policy and following best practices for handling returns, you can create a seamless return experience that makes your customers happy and encourages them to return to your business. Remember, a positive return experience can turn a dissatisfied customer into a loyal one, so prioritise the customer’s needs and provide exceptional customer service. By simplifying returns, you can delight your customers and grow your business. Let [Shiprocket’s fulfillment services](https://www.shiprocket.in/returns-and-refunds/) handle your returns while you focus on growing your business. Start delighting your customers today! ## Frequently Asked Questions (FAQs) **How can sellers manage return costs?** Some retailers may require the customer to pay for return shipping and charge a restocking fee from them. Others may offer store credit or cash refunds. **How sellers can reduce returns?** Retailers can take steps to reduce the number of returns they receive. It can include providing accurate product descriptions and images, offering customer reviews, and ensuring that products are packaged securely to prevent damage during shipping. **What happens to products that are returned?** Returned products typically go through a process known as reverse logistics. Depending on the item’s condition, it may be restocked, refurbished, resold at a discount, donated or discarded. --- ## https://www.shiprocket.in/blog/types-of-packaging-in-logistics/ --- title: Exploring The Different Types Of Packaging In Logistics url: https://www.shiprocket.in/blog/types-of-packaging-in-logistics/ description: Explore types of packaging in logistics, materials and benefits. Enhance efficiency and safety in product transportation. last_updated: 2023-10-11 source: webpage --- # Exploring The Different Types Of Packaging In Logistics Packaging plays a pivotal role in the realm of logistics, serving as the first line of defense for products as they journey through the supply chain. It’s not merely about enclosing items; it’s a strategic choice that affects safety, efficiency, and sustainability. In this article, we delve into the various types of packaging in logistics, shedding light on their purposes, benefits, and suitability across different industries. ## Understanding the Importance of Different Types of Packaging in Logistics Before we dive into the specifics, let’s understand why packaging is crucial in the logistics landscape. Packaging serves multifaceted roles, including protecting items from damage, ensuring efficient handling and transportation, optimizing storage space, and representing the brand’s identity. ### Primary Packaging: Protecting and Presenting Primary packaging is the immediate layer that directly holds the product. Consumers encounter packaging when they receive an item. Examples include the bottle containing shampoo or the box housing a smartphone. The primary packaging must not only safeguard the product but also communicate its features to potential buyers. ### Secondary Packaging: Grouping and Convenience Secondary packaging refers to the packaging that contains multiple primary packages. It’s the box that holds individual items, often making it easier to handle and transport groups of products. For instance, a carton which contains multiple cereal boxes is secondary packaging. This layer enhances convenience during distribution and provides additional protection to the primary packages. ### Tertiary Packaging: Ensuring Safe Transit We use tertiary packaging for shipping and transportation. It packs secondary packages into larger units, such as pallets or crates. Tertiary packaging ensures safe handling during transit, minimizes damage, and simplifies the loading and unloading process. It’s a critical layer for bulk shipments that reduces the risk of damage during long journeys. ## Types of Packaging In Logistics The choice of packaging materials significantly influences the effectiveness of packaging in logistics. Here are some commonly used materials: ### Corrugated Boxes: Versatile and Durable [Corrugated boxes](https://packaging.shiprocket.in/collections/packaging-products) are among the most versatile and widely used packaging materials. They are cost-effective, lightweight, and offer protection against impacts. Corrugated boxes provide an extra layer of cushioning, making them suitable for transporting fragile items. ### Plastic Packaging: Diverse Applications Plastic packaging includes various materials, such as polyethylene, polypropylene, and PVC. Plastics are conducive for their durability, flexibility, and resistance to moisture. The industry uses plastics for primary and secondary packaging, including containers, bags, and wraps. ### Wood Packaging: Sturdy and Reliable Wood packaging, such as pallets and crates, is often employed for tertiary packaging. It offers sturdiness and is ideal for heavy or irregularly shaped items. However, wood packaging may require additional treatment to prevent pest infestation during international shipments. ### Metal Packaging: Protection Against Rigors Metal packaging, particularly steel and aluminum, is popular for its strength and resistance to extreme conditions. We use metal drums and containers for transporting hazardous materials and bulky goods that require extra protection. ### Flexible Packaging: Adaptability and Sustainability Flexible packaging, including pouches and bags, has gained popularity due to its adaptability. It also boasts a reduced environmental impact compared to rigid packaging. It’s lightweight, easy to store, and takes up less space, making it efficient for storage and transportation. ## Benefits of Proper Packaging in Logistics The proper packaging in logistics offers several advantages: - **Damage Prevention:** Properly packaged goods are less likely to be damaged during handling and transportation, reducing the risk of losses. - **Efficient Handling:** Well-designed packaging streamlines the loading and unloading process, saving time and labor costs. - **Optimal Space Utilization:** Packaging that maximizes space utilization in storage and transport helps minimize wastage and reduce shipping costs. - **Branding and Marketing:** Packaging serves as a marketing tool, helping create a positive brand image and communicating product attributes. - **Sustainability:** Sustainable packaging choices contribute to environmental responsibility and appeal to eco-conscious consumers. ## Conclusion In the world of logistics, all these different types of packaging are more than just a means of protection; it’s a dynamic aspect that influences efficiency, safety, and customer perception. The various types of packaging materials and their applications showcase the diverse strategies businesses employ to safeguard their products throughout the supply chain. From primary packaging that entices consumers to tertiary packaging that ensures safe transit, each layer plays a crucial role in the journey from manufacturer to end-user. By understanding and leveraging the types of packaging in logistics, businesses can optimize their operations, reduce costs, and enhance customer satisfaction in an increasingly competitive market. --- ## https://www.shiprocket.in/blog/shipping-address-vs-billing-address/ --- title: Shipping Address Vs. Billing Address: The Comparison - Shiprocket url: https://www.shiprocket.in/blog/shipping-address-vs-billing-address/ description: You’ve likely come across terms like shipping address and billing address if you have ever bought something online. Despite the apparent simplicity of these phrases, it’s critical to know how they are different to ensure a seamless and effective purchase. last_updated: 2023-10-09 source: webpage --- # Shipping Address Vs. Billing Address: Understanding the Difference You’ve likely come across terms like shipping address and billing address if you have ever bought something online. Despite the apparent simplicity of these phrases, it’s critical to know how they are different to ensure a seamless and effective purchase. You need to include a shipping address where you want your order to be received. A billing address, on the other hand, is the address from where the payment is made for the transaction. By providing a billing address, you confirm the legitimacy of the payment method and your authority to use it for the transaction. Your shipping address and billing address can differ. Understanding the difference between shipping and billing addresses can help you avoid issues during checkout. If your shipping address is entered incorrectly, your package may be delivered to the wrong location. Similarly, if your billing address is incorrect or doesn’t match your payment method, your transaction may be declined. *[Image: Shipping Address Vs. Billing Address]* Let’s explore the differences between shipping and billing addresses in detail. ## Clarifying the Roles: Shipping and Billing Address When making online purchases, it’s important to understand the roles of your shipping and billing addresses. While they may seem like interchangeable information, they serve very different purposes in the checkout process. Your shipping address is typically your home or office address, but it can also be the address of a friend or family member if you’re sending a gift. When you enter your shipping address, you are telling the seller where to send your order. Your billing address, on the contrary, is the address associated with the credit card or payment method you’re using to make the purchase. It is typically the address where you receive your credit card statements or bills. When you enter your billing address, you must verify that your payment method is valid. It’s important to note that your shipping and billing addresses can be different. For example, if you’re sending a gift to a colleague, you would enter their address as the shipping address but your address as the billing address. Similarly, if you’re purchasing while on vacation, you would enter your hotel’s address as the shipping address but your home address as the billing address. It’s also important to ensure that your shipping and billing addresses are accurate and up-to-date. Sometimes, you may need to provide additional information about your shipping or billing address. For example, you may need to provide a unit or apartment number or indicate whether the address is a residential or commercial location. Double-check any additional information you provide to ensure it’s accurate and complete. ## Why It’s Essential to Get Shipping and Billing Addresses Right? Ensuring that these two pieces of information are accurate and up-to-date may seem like a small detail, but it can make a big difference in the outcome of your purchase. - **Smooth eCommerce Transactions:** Providing accurate shipping and billing addresses is crucial when making online purchases. Your order will be delivered to the shipping address, while the billing address is linked to your payment method. Ensuring the correct shipping address reduces the chances of lost or returned items, streamlining the delivery process. - **Prevents Identity Theft and Fraud:** Your billing address protects you from theft or fraud. When you update your billing address promptly, you prevent unauthorised individuals from using your personal information maliciously. - **Ensures Accurate Invoices:** The billing address is essential for businesses to issue correct and legally compliant invoices. Accurate invoices are crucial for timely payments and maintaining good customer relationships. Incorrect billing address can cause delay in payments and affect the business-client relationship. - **Facilitates Verification and Fraud Detection:** In eCommerce, the billing address is used for verification and fraud detection. Verifying the billing address ensures that the payment method matches the buyer, reducing the risk of credit card issues and chargebacks. - **Avoids Credit Card Issues:** Using the correct billing address during online purchases helps prevent credit card problems and ensures a smooth transaction process. Incorrect billing information can lead to declined transactions, causing frustration for both buyers and sellers. - **Prevents Shipping Errors:** The right shipping address reduces the chances of shipping errors. You must provide the right shipping information to help couriers deliver your parcel on time and avoid misplacements or any other obstacles. - **Reduces Return Shipments and Complaints:** Verifying the shipping address before dispatching an order reduces the chances of return shipments and customer complaints. Accurate shipping information ensures packages reach the intended recipients, enhancing customer satisfaction. ## Types of Shipping Address Errors Here are some of the common types of shipping address errors that you should be aware of: - **Typographical Errors:** When entering your shipping address, it’s easy to make a typo or mistake. Such errors can lead to your package being delivered to the wrong address or not being delivered at all. - **Incomplete Address:** Sometimes, senders forget to include important information like apartment, building, or floor numbers. It can cause a delay in the delivery of your package or result in it being returned to you. - **Outdated Address:** If you’ve recently moved, updating your shipping address on your online shopping accounts is essential. Old addresses commonly cause shipping errors, and your package may arrive at your previous residence or be returned to the sender. - **Non-Delivery Areas:** Some delivery companies may not deliver to certain areas, such as remote locations, military bases, or overseas territories. It’s crucial to check with the online retailer or the delivery company to ensure they deliver to your location before placing an order. - **Missing Information:** Sometimes, important information is missing from your shipping address. Without this information, it can be difficult for the delivery service to accurately identify the correct location. - **Confusing Shipping and Billing Addresses:** As discussed earlier, the shipping address is where your package will be delivered, while the billing address is associated with your payment method. Confusing the two can cause a delay or even cancel your order. - **Conflicting Information:** Finally, conflicting information can cause shipping address errors. For example, if you enter a different name in the shipping address field than the name associated with your payment method, your transaction may be declined. Ensuring that all information entered during checkout is consistent and accurate is important. ## Best Practices for Accurate Order Billing and Shipping To ensure a smooth and successful online shopping experience, following best practices for accurate order billing and shipping is important. Here are some tips to help you get it right: - **Double-Check Your Information:** Before submitting your order, ensure you have entered all your information correctly. Double-check your shipping and billing addresses, including apartment or suite numbers, zip codes, and phone numbers. - **Use Consistent Information:** Ensure that your billing information matches the information with your bank or credit card company. Use the same name, billing address, and phone number associated with your payment method to avoid any issues with verification. - **Use a Reliable Shipping Address:** Ensure that your shipping address is accurate, up-to-date, and reliable. Use a location where you or someone you trust can receive the package to avoid delays or missed deliveries. - **Provide Clear Delivery Instructions:** If you have specific instructions, such as leaving the package at the back door or with a neighbour, include them in the shipping address section or as a note to the delivery company. - **Be Aware of Shipping Restrictions:** Some delivery companies may not deliver to certain locations or have restrictions on the size and weight of packages. Make sure to check with the online retailer or the delivery company to ensure that your order can be delivered to your location. - **Keep Track of Your Order:** Once you have placed your order, keep track of it by monitoring the shipping status or tracking information provided by the online retailer or delivery company. - **Check for Conflicting Information:** Check that the information you provide during checkout is consistent and accurate. For example, if you use a different name in the shipping address field than the name associated with your payment method, your transaction may be declined. ## Conclusion By now, it must be clear to you what the main difference between a shipping address and a billing address is and why it is essential for you to provide the right details. To streamline your online purchasing, it is always best to cross-check the information you provide. If you happen to own a business and are in need of a trustworthy shipping partner, [Shiprocket](https://www.shiprocket.in/) can help you easily optimise your shipping process. This can help you improve transactional efficiency and foster trust among your valued clients. With Shiprocket’s support, you can confidently maintain a smooth and reliable shipping system, encouraging repeat business and long-lasting client relationships. ## Frequently Asked Questions (FAQs) **Will anything also be sent to the billing address?** On your billing address, any bills or receipts for the transaction you make can be delivered by the company. **Is it difficult to modify the billing address?** It's as simple as going online, calling your issuer, stopping by a branch, or mailing a change of address form to alter your billing address. **Is the billing address important for online orders?** Yes, it plays a crucial role. If the billing address provided is incorrect, the order will not be processed. During the checkout process, the billing address is verified. This verification process ensures the security of the transaction and helps prevent unauthorised use of credit cards. --- ## https://www.shiprocket.in/blog/ship-heavy-items-cheaply-across-country/ --- title: How to Ship Large Items Cheaply Across Country - ShipRocket url: https://www.shiprocket.in/blog/ship-heavy-items-cheaply-across-country/ description: Shipping heavy goods across the country can be a tricky task. Learn how to choose the best courier for heavy items. last_updated: 2023-10-11 source: webpage --- # Here’s How You Can Choose the Best Courier for Heavy Items eCommerce business is spreading its tentacles rapidly, engulfing the traditional selling/buying routine of an average-everyday consumer. From corporate giants like Amazon, Flipkart, etc. to small local retailers, the game of selling and buying a huge and diversified consumer basket of categorized goods just got bigger than ever before. Every random thing anyone can think of is available at their doorstep in just a few clicks. *[Image: best courier for heavy items]* Shipments containing these consumer goods form an integral and one of the most crucial steps in the [supply chain management](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) process of an eCommerce business. Shipment is available to the end-consumer via paid as well as unpaid/free channels. While eCommerce market players are in stiff competition against each other on increasing sales and popularising one’s brand name, shipments of bulkier consumer goods like TV, washing machines, furniture, refrigerators, etc. are handled with more caution and delivery-related precision so that the ordered product reaches the end-consumer on/before the expected delivery date. The three major routes via which these eCommerce portals ship such large items are: - Road - Railways - Airways Working out the best as well as the most [cost-efficient way](https://www.shiprocket.in/blog/reduce-shipping-cost-small-business/) to make the delivery is the key decider and among the biggest challenges. The delivery of small or medium scale consumer-goods is done following the Inventory model while heavy items are delivered hyper-locally with dedicated fleets of delivery vehicles and a very strong surface network. The end-consumer is only concerned about the delivery while the eCommerce player has to ensure that the delivered product is of a single piece when the consumer opens the package and for that, higher packaging costs have to be dealt with beforehand. ## How to Find the Best Courier for Heavy Items? The Hyperlocal model is ideal for the shipment of bulky items. Geo-Tagging of topography is being done by eCommerce companies to ensure the delivery of heavy products is located as close as possible to the buyer. Warehousing of large products follows Pellet-wise storage rather than Shelf/Tier-wise storage with delivery personnel aware of the involved standard operating procedures. The bulkier and more fragile the item (those involving glass, screens, panes, etc.) the thicker the padding material used for wrapping it. Thereby, it increases the [packaging cost](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) which the company has to compensate for. Although shipments of bulky appliances contribute only 15% – 20% of the total delivery stats, the building of a fool-proof B2C Supply Chain involving the least, negligible, or no damage is the need of the hour. For bigger fishes in the eCommerce business, delivery of bulky products is mostly cost-efficient but for smaller players, a partially loaded delivery truck (owing to comparatively lesser sales) brings a bigger potential threat of any possible breakage because of poor road infrastructure. Thus for the logistics network of every business to get the full benefits of [GST](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/)’s implementation, surface transportation has to play a dominant role. The following steps give a brief of the steps involved in the delivery process of a heavy item, say TV: - Order placed online for a TV. - TV gets picked up from the nearest dealer. - TV is brought to the warehouse. - It is packed and sent to the logistics division of the company. - TV then gets sorted and sent to the local branch. - [Last-mile delivery](https://www.shiprocket.in/blog/last-mile-delivery-ecommerce-logistics/) to the end-consumer by a small/medium-sized truck. ## Top Courier Services for Heavy Items ### Blue Dart Blue Dart is one of India’s leading logistics firms with capability in express air and integrated transportation. The company facilitates easy transport of heavy items. The service securely delivers packages to 55,400+ locations across India. Established in 1983, the company operates heavy shipments through Blue Dart Express Pallet. It simplifies heavy freight transportation, easily accommodating loads ranging from 50kg to 100kg. They also partner with major eCommerce platforms for both business and consumer sectors. ### Gati Limited Gati Limited, established in 1989, is one of India’s top express distribution and supply chain management companies. They specialise in heavy-weight shipments and provide comprehensive logistics solutions that utilise advanced digital tools and technology to ensure customer satisfaction. Covering the entire country, Gati provides access to over 19,800 pin codes and reaches 735 out of India’s 739 districts. ### FedEx FedEx is a renowned leader in the logistics and transportation industry. With a strong presence in the country, the courier company has established itself as a trusted partner for businesses and individuals seeking reliable shipping and logistics solutions. Leveraging its extensive network and advanced technology, FedEx offers a wide range of services to meet the diverse needs of its customers. Its comprehensive portfolio includes express courier services, freight forwarding, eCommerce logistics, supply chain solutions and heavy item shipments. ### Shiprocket Shiprocket, a renowned logistics leader, has positioned itself as a dependable and effective parcel service provider in India. It is one of the preferred options for handling and delivering heavy items shipments. A standout factor for Shiprocket is its cutting-edge global and domestic reach, spanning 220+ countries and territories. Shiprocket enables businesses to thrive by reducing shipping expenses and offering access to 19000+ pin codes across India. Its user-friendly integrations and collaborations with 17+ courier partners simplify shipping, ensuring top-notch customer experiences. Shipping Rates affect the Cart Abandonment Rate; therefore, choosing a well-planned shipping strategy is also needed for one’s eCommerce business to grow. Shipping rates may be free, flat, discounted (with one or more items of the same kind), variable rated, etc. Shipping of large items needs to be done with care, caution, and precision in a cost-efficient manner so that neither the eCommerce business nor the end consumer face any loss. The logistics division of eCommerce portals is getting more tech-savvy, organized, and tiered to ensure safer deliveries of bulkier consumer goods. --- ## https://www.shiprocket.in/blog/ecommerce-revenue-models/ --- title: eCommerce Revenue Models: From Sales to Crowdfunding - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-revenue-models/ description: Explore diverse eCommerce revenue models for business success. Choose the right model for your audience and goals. last_updated: 2023-10-12 source: webpage --- # eCommerce Revenue Models: From Sales to Crowdfunding eCommerce platforms have opened the world for traders/sellers, distributors, creators and artists. Each can connect with the target audience and transact in new ways to earn revenue. However, every platform offers unique options to monetise. So, how does one choose an eCommerce revenue model? What are the factors to consider? This ultimate handbook introduces you to some popular eCommerce revenue models that ensure profitable income. *[Image: Want To Know All About the eCommerce Revenue Model Get Started Now]* ## Let us Start with the Basics: What is an eCommerce Business, Really? Before we begin to explore each revenue model’s strengths and advantages, take a quick look at how eCommerce works. eCommerce is a business model where sellers/retailers showcase their stores on eCommerce platforms for buyers to view and place orders. Once payment is made, the charges are shipped from warehouses/[fulfillment](https://fulfillment.shiprocket.in/) centers to customer doorsteps in a few days or hours. eCommerce companies use various tools to streamline their operations, from sourcing products to [marketing campaigns](https://www.shiprocket.in/blog/marketing-strategies-boost-sales-during-diwali/) and social selling. eCommerce businesses are rapidly reshaping the world of economics by using exciting new initiatives and ‘social selling’ strategies. However, they can become profitable only if they use the appropriate revenue model. ## Deep Dive into the eCommerce Revenue Model: The Complete Breakdown Now that we know the workings of eCommerce businesses let us look at the different revenue models that this platform can support. Each model offers distinct advantages. Let us consider each of them here: ### Sales Revenue Model: This is the default eCommerce revenue model, and eCommerce businesses showcase physical products via images, text, graphics and videos. Potential buyers browse, select and purchase products at these online storefronts. The most common product categories sold via the sales revenue model are fashion, electronics, home supplies and similar products. Businesses earn by charging higher than the cost of goods. However, this model’s challenge is managing the inventory and logistics and shipping on time to customers. ### Sponsorship Model: In this revenue model, the eCommerce business is sponsored by a third party. The sponsor is chosen based on shared goals, values and the audience. The sponsor commits to offering a certain amount in exchange for marketing collaboration. The sponsor uses the storefront to market their products. However, this revenue model is successful only if the revenue distribution between the two parties is well-drawn. ### Subscription Model: With this business model, eCommerce businesses can earn steady revenue by taking on subscribers. The critical factor in this income generation format is ensuring a regular inflow of subscription payments. Customers are offered substantial discounts and savings on essential products like home supplies. Another format of this model is to provide limited platform use for a basic subscription fee. They will have to pay premium subscription fees for full use of the platform and access to all products. Revenue is earned by adding new members and recurring subscriptions. This model ensures that the delivery of essential products and services is uninterrupted and cuts the attrition rate of customers. ### Dropshipping Model: [Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) is a trending eCommerce revenue model that allows a business to sell products, even though they are not the manufacturer/seller/distributor or wholesaler. The drop shipper does not own any inventory or stock. In this model, the drop shipper purchases the products from third parties, and the makers ship directly to the customers. The drop shipper will focus on marketing and attracting buyers to the virtual storefront. When an order is received, the drop shipper forwards the shipping address to negotiate with suppliers, wholesalers and manufacturers to handle inventories and ship directly to buyers. The drop shipper earns by marking up wholesale and retail prices. But, supplier/manufacturer management is crucial for this model to be effective. ### Digital Products Model: This is a trending eCommerce revenue model. The eCommerce business will sell digital products like digital art, online courses, eBooks and other online assets. These products become available to customers when they make an online purchase. These [digital products](https://www.shiprocket.in/blog/top-digital-products-to-sell-online/) are sold through downloadable links. Revenue is earned from licensing or selling access to these products. When dealing with digital products, the primary concern is the digital rights of the assets. The authorised owners should empower them, and the eCommerce business has to comply with intellectual property protection practices expected by regulatory authorities. ### Agency Revenue Model: Agencies hire eCommerce businesses to have a creative presence on the platform. Agencies pay the company to publish content that resonates with the eCommerce customer base. The agency handles the marketing and tailored content for the creative presence. Revenue is generated when the agency pays a commission and regular fees for the creative presence. The eCommerce business earns via commissions from the agencies. However, this model works best only if a dispute resolution authority or arbitrator can be set up. ### Affiliate Marketing Model: In this eCommerce revenue model, businesses promote products or services and earn when consumers click on affiliate links in blogs, websites and even social media posts. However, the challenge in this revenue model is finding the target audience interested in the affiliate products. ### B2B eCommerce Model: In this eCommerce model, the buyers and sellers are companies or commercial entities. This model works best for volume-based sales and is ideal for distributors or manufacturers. The eCommerce business can earn from repeated transactions or one-time bulk purchases. However, the key consideration for this model to be successful is to ensure that the processes are optimised and all stakeholders are aligned. ### Crowdfunding Model: The crowdfunding model is very effective when eCommerce businesses want to offer innovators and creators an avenue to sell products/projects or art collections. Many people are willing to contribute when the project or product is innovative. In this business model, the creators set up the campaigns, define the fund/amount to collect and reward contributors. Sometimes, companies or individuals back the production and contribute funds to support the project. Additional income can be generated by offering early access and other privileges. ### White-Labelling and Licensing Model: In this revenue model, eCommerce businesses offer unbranded products or white-label products on sale. These are rebranded by buyer companies and sold as their own. For example, many companies manufacture products such as modems, perfumes or popular toys in huge numbers. These are sold to resellers or big enterprises which replace the nameless products with their own brand name, logo and colours and sell. ## Conclusion eCommerce continues to evolve as the world realigns with digital transactions. Businesses, creators and artists need to know the best revenue models for their industry when leveraging eCommerce platforms. This handbook on eCommerce revenue models explains the options available for businesses to leverage and create earning potential. Each eCommerce revenue model has its unique strengths and considerations, and the choice of revenue model must be based on the target audience and business goals. --- ## https://www.shiprocket.in/blog/how-shiprocket-can-help-you-celebrate-sabse-badi-diwali/ --- title: How Shiprocket Can Help You Celebrate Sabse Badi Diwali url: https://www.shiprocket.in/blog/how-shiprocket-can-help-you-celebrate-sabse-badi-diwali/ description: Elevate Diwali sales with Shiprocket: Enable nationwide reach, swift checkout, RTO prevention and delightful unboxing. Happy Diwali! last_updated: 2023-10-16 source: webpage --- # How Shiprocket Can Help You Celebrate Sabse Badi Diwali Diwali, the radiant festival of lights, is not only a time for jubilation and merriment but also an enchanting opportunity for businesses to illuminate their sales and bask in the warm glow of success. As the season of Diwali approaches, the hearts of customers are ablaze with the desire to find the perfect gifts, adornments, and essentials that will adorn their celebrations with lasting memories. This is where Shiprocket shines brightest, stepping in as your ultimate ally in amplifying your sales and delivering pure delight to your cherished customers. In this blog, we embark on a journey to reveal how Shiprocket can make your Diwali sales sparkle with brilliance. We do so by seamlessly orchestrating all your shipping and logistics needs, ensuring that your products reach their destination in a timely and efficient manner. But that’s not all. We also invite you to explore a [treasure trove of products that are tailor-made for this festive season](https://www.shiprocket.in/diwali-2023/) – items that will not only light up your customers’ lives but also elevate your business to new heights of success. So, as the world prepares to light up countless diyas and exchange gifts, let Shiprocket be your guiding star, leading you towards a Diwali filled with prosperity, joy, and the satisfaction of making your customers’ festivities truly magical. ## The Supplies You Need For Your #DiwaliKiTayaari ### Multi-courier Platform In this dynamic digital era, the power to connect with your audience and deliver your products swiftly and efficiently is the key to success. With Shiprocket, you get 25+ courier partners at your service. Say goodbye to the geographical boundaries and embrace the world of possibilities as you expand your reach, serve your customers better, and grow your brand like never before. ### Easy Capital Facing a capital crunch can be a significant challenge during festive seasons. However, Shiprocket has a solution for eCommerce businesses registered with us. We offer revenue-based financing of up to INR 5 Crore to help you overcome this hurdle. Don’t let capital constraints dampen your festive spirit; we are here to empower you for unprecedented growth. ### One-click Checkout Streamlining your customers’ shopping experience can be an overwhelming experience. The rush will be unreal, hence you need a faster checkout integrated into your website. Shiprocket Checkout focuses on swift transactions in a couple of seconds with a single click. We recognize the need for speed during this exhilarating time of the year, for every question, one-click checkout is the answer. ### RTO Prevention Return To Origin can be a significant concern for eCommerce businesses, especially during this festive season. However, with Shiprocket, you can proactively manage and address your operations. It is shown that engaging with your customers can reduce your RTO by 45%. And this can be easily done by confirming orders, verifying addresses, and converting COD orders into prepaid. ### Same-day Delivery In today’s fast-paced environment, instant gratification has become the norm. Give your customers the delight of same-day/next-day delivery by storing the inventory closest to your customers in our fulfillment center. As you gear up for the festive season, imagine the smiles on your customers’ faces when they receive their Diwali with lightning speed. It is the level of service that sets your brand apart and transforms customers into loyal patrons. ### Nationwide Reach With us, no distance is too far, with our multi-courier network that is spread across 19000+ pin codes. This makes it easy to reach even the remotest areas. This expansive coverage is your golden ticket to accessing every hook and corner of the country even the remotest areas that may have been previously challenging to reach. ### Delightful Unboxing The joy of receiving a package goes beyond the product; it’s about the anticipation, the presentation, and the unboxing experience. That’s why we are committed to providing you with packaging that is not only durable but also enhances the overall experience. Picture the smiles of your customers’ faces as they open the box that feels like a sugary delight- durable, enticing, and utterly satisfying. ## Conclusion As the luminous festival of Diwali draws near, the opportunity for businesses to shine and elevate their sales has never been brighter. Diwali is a time when hearts brim with joy, and customers seek the perfect gifts and essentials to make their celebrations truly unforgettable. At Shiprocket, we are here to be your guiding star on this journey to success. We offer a comprehensive suite of solutions designed to not only meet but exceed your every need during this festive season. Whether it’s expanding your reach to every corner of the nation, raising capital to fuel your growth, ensuring speedy deliveries, preventing return hassles, or creating a memorable unboxing experience, we have you covered. With our multi-courier network spanning 19000+ pin codes, revenue-based financing options of up to INR 5 Crore, one-click checkout, same/next-day delivery capabilities, and a focus on RTO prevention, Shiprocket empowers you to thrive during this season of joy and celebration. But we don’t just stop there. We understand that every customer interaction is an opportunity to create a lasting impression. That’s why we offer packaging solutions that are not just durable but also add a touch of delight to the unboxing experience. As you prepare to illuminate your brand and delight your customers this Diwali, let Shiprocket be your partner in prosperity. Together, we can make this festive season a remarkable journey filled with prosperity, joy, and the magic of making your customers’ celebrations truly extraordinary. So, don’t miss out on the opportunity to elevate your sales and create lasting memories this Diwali. Embrace the spirit of the festival, and let Shiprocket light the way to your success. Wishing you a prosperous and joyful Diwali! --- ## https://www.shiprocket.in/blog/ultimate-shipment-guide/ --- title: The Ultimate Shipment Guide: Types, Challenges & Future Trends - Shiprocket url: https://www.shiprocket.in/blog/ultimate-shipment-guide/ description: Explore the world of shipping, its challenges, and future trends. Discover how innovative solutions like automation and blockchain are revolutionizing the industry. Learn about Shiprocket, a leading solution provider in the shipping sector. last_updated: 2023-10-18 source: webpage --- # The Ultimate Shipment Guide: Types, Challenges & Future Trends Historically countries have used shipping as the main transport system to move goods between countries and continents. The modern economy also relies heavily on shipping but leverages technology to continue transporting goods from one part of the globe to another. But the stakes to retain online buyers is high. **Nearly 41% of customers did not complete their purchase due to high shipping charges**, while **26% are unprepared to wait more than 3-5 days for shipments**. Another significant percentage of **online shoppers, nearly 32% of them, were unhappy with carbon footprints of the shipping options**, rather than the price and delivery timeline. [1] In this ultimate guide to shipment, we shall explore the dynamics of this mode of transportation, the challenges faced by the shipping industry and their solutions, along with the future trends in the industry. We also look at some of the shipping solutions that are helping businesses grow and expand. *[Image: Shipment Solutions that transform your business]* ## Understanding Shipment: Definition, Types and Importance The concept of shipping has historical roots in colonisation and the return of seafarers to homelands loaded with goods and merchandise from the countries they explored. This laid the foundation for international trading and shipping services. But shipping is a complex process that involves the movement of goods from one location to another using multiple modes. It involves extensive logistics as they are multiple stakeholders and stages to complete a single shipping life-cycle: - Packaging - Loading - Transportation - Delivery **Shipping is also categorised by type. These are as follows:** - Ocean freight - Air freight - Grounded transportation The most commonly used shipping type is ocean freight, as the movement of goods on large ships over long distances is low-cost. Although air freight is faster, it is more expensive than ocean freight. Ground transportation is the movement of goods using trains, trucks and other vehicles that are land-based to transport goods to any destination. Thus, shipping plays a crucial and central role in global economic development as it would be a challenge to access goods and services in other parts of the world without shipping. **Read More: [Air Vs Ocean Freight In International Shipping: Which Is Better](https://www.shiprocket.in/blog/air-vs-ocean-freight-in-international-shipping/)** ## Challenges in Shipment The process of shipping is considered to be complex as it involves multiple parties and stages, resulting in many challenges. Some of the significant challenges are: 1. **Rising fuel costs:** One of the most important costs involved in shipping is fuel charges. An increase in fuel cost significantly impacts the profits of shipping companies. 2. **Capacity overload:** This is a recurring challenge since a shortage of containers or ships results in delays and higher costs. Capacity constraints are one of the most critical factors that influence shipping costs. 3. **Security features:** One of the biggest concerns for the shipping industry is the threats from terrorism, piracy and smuggling. This often results in loss of goods and financial losses as well. 4. **Weak processing systems:** A challenge that shipping companies face in moving goods and merchandise from country to country is inefficient documentation and customs clearance processes. These lead to rising shipping costs. 5. **Environmental concerns:** Environmental impact is an important consideration when it comes to shipping. Although shipping plays a vital role in the global economy, it is also important to recognise that the movement of goods over long distances can contribute to air and water pollution, as well as the release of greenhouse gases. It is crucial for the industry to continually work towards reducing its negative impact on the environment through sustainable practices and innovative technologies. These challenges are solved by new-age shipping solution providers. By opting for eco-friendly transport such as EV fleets carbon emissions can be controlled. By opting for eco-friendly [packaging](https://www.shiprocket.in/features/ecommerce-packaging/) and avoiding single-use plastics not only are environment issues addressed, but leads to compact packaging in containers as well. Besides, shipping insurance and digital processing of documents will not only encourage safe and secure document processing but quicken processing time as well. Other solutions offered by leading shipping service providers include: Tracking, Returns Information, Shipping Labels and other solutions that are discussed in detail below. ## Innovative Solutions and Future Trends in Shipment The many challenges that shipping companies are facing in recent times have been resolved by innovative solutions. Some of the trends that are likely to dominate the shipping industry in the days to come are as follows: 1. **Automation** The shipping industry has taken to the use of technology automation tools and processes for efficient end-to-end transportation. This improves efficiency and [brings down the overall cost of shipping](https://www.shiprocket.in/blog/tips-to-reduce-export-shipping-costs/). It also minimises some of the common human errors. 2. **Blockchain Technology** This trend will change and disrupt many of the shipping processes as it will improve the transparency and security of the stakeholders involved. It also enhances the documentation process and strengthens [supply chain management](https://www.shiprocket.in/blog/supply-chain-management-functions/). 3. **Big data Analytics** Data Analytics is now a compulsory process in most industries to derive business insight and prepare predictive data and add value. In the case of the shipping industry, big data analytics helps in route optimisation, forecasting demand and [cargo tracking](https://www.shiprocket.in/shipment-tracking/). 4. **Green Shipping** Shipping companies have begun to use eco-friendly alternatives like non-fossil fuels, energy-efficient ships, and controlled waste reduction so as to improve environmental impact. 5. **Last-mile Delivery** One of the latest demands of eCommerce customers is accurate and on-time, [last-mile delivery](https://www.shiprocket.in/encyclopedia/last-mile-delivery/). Shipping companies are focusing on this aspect with solutions and innovations such as drone delivery, self-driving vehicles, and delivery robots. Such options make shipment efficient and cost-effective. Now that we have understood the concept of shipping, its types, its challenges and solutions and trends, let us consider a leading solution provider in the industry. ## How Shiprocket is Transforming Shipment In every industry, there is an innovative business that adds value and moves the standards to a higher level. In the mobile computing industry, Apple Inc. introduced innovations, triggering the worldwide adoption of cellular services. Amazon pioneered the eCommerce industry. Shiprocket is a new-age solution provider in the shipping industry, implementing predictive analysis to anticipate the needs of business partners and provisioning services to meet demands of scale. Across the various processes, be it logistics, freight-forwarding, [fulfillment](https://www.shiprocket.in/fulfillment/) and distribution or courier services, Shiprocket streamlines and delivers to match end-user needs. It offers a range of niche services over and above standard shipping services. It has pioneered [eCommerce shipping services](https://www.shiprocket.in/parcel-delivery-services/) with: - 270,000+ happy sellers - over 220,000 shipments in a day - Operating in over 2400+ locations **Shiprocket’s eCommerce shipping solutions is an all-in-one solution that has over 100,000 brands and entrepreneurs** invested in it. The low shipping rates and wide reach have ensured that their business multiplies. Some key highlights are: - Low shipping cost - Rs. 20/ 500 grams for domestic - Rs.290/50 grams for international services - Low return costs - Optimised security for lost shipments - Quality shipping services with a courier recommendation engine - NDR and RTO dashboards - One-click bulk order processing As a solution provider, shiprocket focuses on improved user experience and optimised engagement of the customers for your eCommerce business. It offers specialised white-labelled shipping tracking pages and easy pickup and returns order requests. ## Conclusion As technology transforms, global businesses increasingly rely on the shipping industry to connect with customers. The shipping industry constantly evolves with technology updates and programs and overcomes challenges with trending innovations. eCommerce businesses now have all-in-one logistic solutions you can trust. You could partner with third-party logistics services providers and all-in-one solution providers like [Shiprocket](https://www.shiprocket.in/) to solve your shipping needs. --- ## https://www.shiprocket.in/blog/logistics-partner/ --- title: How to Choose a Logistics Partner for Your Online Business? - Shiprocket url: https://www.shiprocket.in/blog/logistics-partner/ description: Choosing the right logistics partner is a critical decision for your online business, as it directly affects your operational efficiency and customer satisfaction. Here are some key factors to consider when selecting a logistics partner. last_updated: 2023-10-19 source: webpage --- # How to Choose a Logistics Partner for Your Online Business? Imagine having a logistics partner who effortlessly handles your shipping needs, ensuring every package reaches its destination on time and in perfect condition. In this article, let us look at how a hassle-free logistics partner can take your online business to new heights. *[Image: logistic partner]* ## Importance of Selecting the Right Logistics Partner As an online business owner, you would be the first to accept that logistics services are the lifeline of your business model. Hence, choosing a logistics partner who can smoothen operations and help your business grow is a critical part of your online business. For example, suppose you have a confectionery business, and you partner with a logistics provider that lacks expertise in maintaining proper temperature control during transit. As a result, your chocolates arrive melted, damaged, or spoiled, leading to customer dissatisfaction and negative reviews. Besides, late deliveries can result in missed opportunities, decreased customer loyalty, and potential order cancellations. More importantly, inefficient logistics operations result in poor inventory management, eating into your profit margins. Hence, you need the right [logistics partner](https://fulfillment.shiprocket.in/blog/how-to-sell-on-meesho-in-5-easy-steps/), one with expertise, reliability, and cost-effective solutions catering to your business needs. Such a partner would ensure that your products reach customers intact and on time, leading to enhanced customer satisfaction, repeat business, and sustainable growth. ## Factors to Consider When Choosing a Logistics Partner Considering the important role logistics partners play in ensuring your company has a competitive advantage, choosing the right logistics partner is crucial. The key factors to look for in service providers to find your logistics partner are: 1. **Define your requirements:** Start by understanding your specific logistics requirements. Consider factors such as the volume of orders, shipping destinations, delivery timeframes, return processes, and any specialised handling needs. Clear requirements will help you find a logistics partner that can meet your needs effectively. 2. **Experience and expertise:** Look for a logistics partner with experience in handling eCommerce shipments. They should have a strong track record of delivering packages safely and on time. Consider their expertise in handling products similar to yours, as well as their knowledge of local and international shipping regulations. 3. **Scalability and capacity:** Ensure that the logistics partner can scale their operations as your business grows. Evaluate their capacity to handle increasing order volumes and seasonal fluctuations. A reliable partner should have the infrastructure, resources, and network to accommodate your business’s growth. 4. **Shipping options and coverage:** Assess the shipping options and coverage provided by the logistics partner. Consider whether they can handle various shipping methods, such as express, standard, or freight. Check if they cover your target markets and if they have a wide network of delivery partners to ensure efficient shipping across different regions. 5. **Technology and integration:** In the digital age, efficient logistics operations depend on technology. Evaluate the logistics partner’s systems and tools for order management, tracking, and inventory management. Integration capabilities with your eCommerce platform or order management system are also essential for seamless operations. 6. **Service level agreements (SLAs):** Review the logistics partner’s SLAs and understand their commitments regarding delivery times, order accuracy, customer service, and returns. Ensure their service level aligns with your business’s requirements and customer expectations. 7. **Pricing structure:** Compare the pricing structures of different logistics providers. Consider factors such as shipping fees, handling charges, minimum order requirements, and any additional fees for value-added services. Balance the cost with the quality of service to find a logistics partner that offers good value for money. 8. **Customer service and communication:** Effective communication is vital for a successful partnership. Evaluate the logistics partner’s customer service capabilities, responsiveness, and accessibility. They should be able to provide timely updates, resolve issues, and offer support to your customers when needed. 9. **Reputation and references:** Research the reputation of potential logistics partners. Read reviews, seek recommendations from other businesses, and request references from the logistics provider. Contact their existing clients to gather feedback on their reliability, professionalism, and overall performance. 10. **Flexibility and customisation:** Consider whether the logistics partner can accommodate any specific requirements or customisation you may need. This could include branded packaging, special handling instructions, or value-added services like gift wrapping or personalised notes. By carefully considering these factors and evaluating multiple logistics partners, you can make an informed decision that aligns with your online business’s needs and helps ensure smooth and efficient operations. ## Shiprocket’s Comprehensive Logistical Solutions for eCommerce Business Shiprocket offers comprehensive logistical solutions designed to meet the needs of eCommerce businesses. Here are five key solutions they provide: 1. **Shipping Aggregator:** Shiprocket acts as a shipping aggregator, allowing businesses to compare and choose from multiple shipping carriers. This empowers merchants to select the most suitable and cost-effective shipping options based on factors like delivery speed, coverage, and pricing. 2. **Pan-India Reach:** Shiprocket provides extensive coverage across India, enabling businesses to ship to customers in even the remotest corners of the country. With their vast logistics network, they ensure efficient and timely deliveries to customers nationwide. 3. **Automated Order Processing:** Shiprocket simplifies the order processing workflow by integrating with popular eCommerce platforms. This automation streamlines the shipping process, reducing manual effort and minimising the chances of errors. Merchants can seamlessly import orders, generate shipping labels, and track shipments from a single platform. 4. **Shipping Analytics and Insights:** Shiprocket offers robust analytics and insights that provide businesses with valuable data on their shipping performance. Merchants can track delivery timelines, identify bottlenecks, analyse shipping costs, and make data-driven decisions to optimise their logistics operations. 5. **Return Management:** Shiprocket understands the importance of hassle-free returns for eCommerce businesses. They provide a user-friendly returns management system that enables merchants to create return policies, generate return labels, and track return shipments. This helps enhance the overall customer experience and increases customer satisfaction. To know more about how these services can be customised for your business, speak to [our experts here!](https://www.shiprocket.in/) ## Conclusion With their wide reach, automated processes, shipping analytics, and efficient return management, [Shiprocket](https://www.shiprocket.in/) equips you with the tools to streamline your operations, delight your customers, and drive growth. From comparing shipping options to tracking deliveries and analysing performance, Shiprocket empowers you to make informed decisions and optimise your logistics strategy. So, take the leap and unlock the power of Shiprocket to transform your eCommerce business into a well-oiled shipping machine, leaving your customers satisfied. ## Frequently Asked Questions(FAQs) **Can I schedule specific delivery times or request weekend deliveries?** Logistics partners offer flexible delivery options, including the ability to schedule specific delivery times or request weekend deliveries, depending on the carrier and service available in your location. **Can I ship oversized or heavy items with these logistics partners?** Yes, most logistics partners can handle oversized or heavy items, but additional charges or specific requirements may apply. It's recommended to contact the logistics partner or check their guidelines to ensure compliance and get accurate pricing information for such shipments. **How can I calculate shipping costs for my packages?** Most logistics partners offer a shipping cost calculator on their website or platform, allowing you to input the dimensions, weight, and destination of your package to get an estimate of the shipping costs. --- ## https://www.shiprocket.in/blog/what-is-ndr-rto/ --- title: What is NDR (Non-Delivery Report) and RTO (Return To Origin)? url: https://www.shiprocket.in/blog/what-is-ndr-rto/ description: NDR is a receipt showing the orders which could not be delivered & the reason for non-delivery. RTO means Return to Origin. Read more here. last_updated: 2023-10-19 source: webpage --- # What Is Meant By Non-Delivery Report (NDR) And Return to Origin (RTO)? The terms, Non-Delivery Report and Return to Origin are the two most common terms used in the shipping and [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) sector. Let us take a look at the meaning of both these terms – *[Image: What is NDR and RTO?]* ## What is NDR and its full form? A **Non-Delivery Report** or **NDR** is a receipt that shows you the orders which could not be delivered and the reason for their non-delivery. ## What is RTO and its full form? **RTO** refers to **Return to Origin**. Once you mark your order as undelivered after several attempts, it is sent back to the pickup location. ## Steps to Process NDR and RTO on Shiprocket Panel: To process an NDR, you need to respond to the raised NDR with “Reattempt” or “Return to Origin” (as per the situation) along with the appropriate remarks. A **maximum of 3 attempts** are done by the courier partner to deliver your order to the end customer post which is marked as [RTO (Return to Origin)](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/), and the shipment is returned to the pickup location. Earlier, an order which had not been delivered as shown in the [Shiprocket panel](https://app.shiprocket.in/login) for **24 hours** in which you could tell what needs to be the next step of action – whether to “Reattempt” or “Return to Origin.” In case you did not respond within 24 hours, the order was processed for RTO. With recent innovations and updates, the process has become automated and even more convenient. You can see the undelivered orders marked by the courier partner under the ‘action required’ section. Upon choosing what you want to do with the shipment, your order will move to the action requested or RTO tab. This panel is where you can find the orders reported as Non-Delivery Report (NDR). You can see the [NDR](https://www.shiprocket.in/ndr-management/) tab under the ‘Shipments – Process NDR’ section within the Shiprocket panel. *[Image: Shiprocket NDR Panel]* Therefore, if you opt for a re-attempt, your order will display in the action requested tab, and if you return the parcel, you will view it under the RTO tab. **So here is how you can operate NDR and RTO tabs in Shiprocket.** 1. You send out a package for delivery, and your buyer does not receive it due to various reasons. 2. Your [courier](https://www.shiprocket.in/carrier-integrations/) executive updates the status, and you are informed about the un delivery. This stage is when your undelivered order reflects in the ‘action required’ tab. *[Image: Shiprocket NDR Panel - Action Required]* Also, if your courier marks the un-delivery reason as ‘buyer not contactable’ or ‘door/premises closed,’ an automated SMS and IVR call is sent to the buyer asking them for their response regarding the undelivered order. Based on their input, the order is either put up for a re-attempt (shipment moves to action required tab) or returned to pick up location (shipment moves to RTO tab). 3. You place the request for a re-attempt, and your [courier](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) executive carries out the same. Your undelivered order moves to the ‘action requested’ tab. *[Image: Shiprocket NDR Panel - Action Requested]* 4. Once again, your buyer cannot receive the package, and your courier boy returns the shipment to the pickup location. Thus, your order moves to the RTO tab. *[Image: Shiprocket NDR Panel - RTO]* All these actions are carried out in real-time, and you can [reduce return orders](https://fulfillment.shiprocket.in/blog/decrease-rto-for-ecommerce-business/) by a considerable margin of 5-10%! For the orders which are processed for RTO, the merchant may incur additional [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/). --- ## https://www.shiprocket.in/blog/1pl-to-10pl-understanding-logistics-service-providers/ --- title: What is 1PL to 10PL? url: https://www.shiprocket.in/blog/1pl-to-10pl-understanding-logistics-service-providers/ description: 1PL to 10PL are categories of logistics providers that businesses use to manage their logistics and distribution processes. Explore more here! last_updated: 2023-10-19 source: webpage --- # 1PL to 10PL – Understanding the Various Models of Logistics Service Providers The progression of [eCommerce](https://www.shiprocket.in/blog/ecommerce-trends-2020/) has been ballistic. Not enough time has passed since India witnessed the evolution of mobile phones. It is an outcome of their enhanced affordability, backed with inexpensive data plans that online shopping has become effortless for everyone. Once an unimaginable thing to achieve, people can now buy anything online, irrespective of the geographical boundaries or currency. At the center of this extraordinary eCommerce sorcery, is logistics. For the uninitiated, logistics simply means to lodge, i.e., to supply, to pass, or to carry forward. The entire system of eCommerce encapsulates lodging products from one end to another. Consequently, logistics is the backbone of the [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) and it has to be buttery-smooth for faster deliveries and maximum customer satisfaction. *[Image: know about 1PL to 10PL Logistics]* At first, the process was a piece of cake. The manufacturer was the one shipping the products, attributing to zero involvement of third parties. With time, as businesses swelled to territories outside of their native places and national peripheries, the need for logistics services arose. Rendering more than just transportation services, logistics service providers offered a broader range of activities, encompassing a strategic nature. For each set of service activities, a distinctive logistics service provider came to light. As a result of the persistent evolution, which started as a 1PL logistics model has boomed to 10PL. Let’s decipher everything you need to know related to the various party-logistics model and the key areas of differences. ## What does PL stands for? `PL’ stands for ‘Party-Logistics Provider’. It is a [supply chain](https://fulfillment.shiprocket.in/blog/ecommerce-supply-chain-challenges/) model for logistics experts. Be it 1PL, 3PL or 10PL model – all of it makes sense once you elaborate it as 1-Party-Logistics Model or 3-Party-Logistics Model. Largely, it underlines the total number of parties involved in the process concerning the transportation and management of the goods. Nonetheless, in the recent few models, the implication of number preceding ‘PL’ doesn’t necessarily refer to the parties but rather the total number of processes that are outsourced by the trader or manufacturer. ## Importance of Logistics Providers in Supply Chain Logistics play a critical role in supply chain management. Many factors are involved in a logistics plan, such as automation, shipping time, delivery, and coordination. However, even if you are running successfully, there is always room for improvement. For a growing business, an experienced logistics provider can make the backend work of the business appear effortless. A logistics provider brings in logistics strategies to make all the functions more efficient, clear, and measurable. Shipping operations and inventory in hand and its locations can become a problem. So, there is a need for a strong logistics plan to prevent all these issues from happening. Logistics providers are experienced players and have the expertise to help new and growing businesses manage their supply chain. ## Various Models of Logistics There are diverse ways in which a manufacturer or a company manages [logistics](https://www.shiprocket.in/blog/ecommerce-logistics-work/). Some of them have their fleet of vehicles whereas others outsource the transportation and management of their goods in absolute form. Let’s dive into each of these models and decipher them in their entirety. *[Image: 1PL to 5PL Logistics]* ### 1PL – Self Logistics 1PL or 1st Party Logistics refers to a manufacturer or a company having their cargo, freight for the transportation of goods from one place to another. In other words, this model applies to the companies and traders who are self-capable of administering and taking care of the transportation. The company or the trader here is the consigner who administers the whole process of transportation in its totality. 1PL Logistics comprises of two parties benefitting from the transaction: (i) the seller/trader, (ii) the buyer. Apart from them, there is no other party involved. ### 2PL – Traditional Transportation Provider This model simply refers to the intermediary between the buyer and the seller i.e. the asset-based carriers that bridge the distance between the end buyer and the seller. Supply chain includes railways, roadways, air, and marine. These asset-based carriers possess ships, airlines on lease which are extensively used for transporting heavy and wholesale goods overseas. In other words, the 2PL applies to the carriers that act as a professional arranger of all the transactions between the buyer and the seller. ### 3PL – Logistics Service Provider This is where information broadens a little. 3PL logistics, is the [most popular model](https://www.shiprocket.in/blog/fulfill-amazon-orders-3pl-logistics/) in commercial shipping. Like the 2PL model, it also involves the transportation and administration of all the services that are carried out, however, it comes equipped with other services as well. They range from inventory management or warehousing, labeling, product packaging, customs brokerage, IT services such as tracking products, ascertaining delivery status, and many more. This model is common due to the rendition of all the aforementioned services carried out by a logistics solutions provider that also specializes in domestic, as well as, offshore warehousing. ### 4PL – Supply Chain Overseer 4PL logistics comes into play where 3PL ceases to stretch out. The array of services that are covered in 3PL are also present in this model, with the exception that the operational handling of the transportation, along with the inventory management is also outsourced to the logistics solutions provider. Basically, in 3PL logistics, the seller or manufacturer takes care of the operational handling. Whereas, in [4PL Logistics](https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/), the solutions provider administers the entire supply chain. This associates the logistics solutions provider with suppliers, retailers, producers, financiers, along with with IT service providers. It is important to acknowledge that the transportation services are not based out of the logistics solutions provider but instead just monitored by them. ### 5PL – Solution Optimization Services 5PL Logistics further elongates the service index of a logistics service provider. On top of the obligations carried out in 3PL and 4PL logistics, the seller is bestowed with a framework for shrewd planning and implementation of diverse sections of the supply chain. These sections incorporate procurement of stock, services, data, and the flow of capital needed for the planning, [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/), and tracking of the transportation. 5PL logistics is fundamentally for the companies or the traders who are willing to switch from the supply chain to a supply network. A 5PL Logistics provider aggregates the requirements of the 3PL model and others, into bulk volumes for negotiation of favorable tariffs with shipping companies and airlines. Consequently, a 5PL logistics provider is referred to as a Logistics aggregator. ## What about 6PL, 7PL, 8PL, 9PL, 10PL? Going beyond the indispensable models of logistics service providers arrives the 21st Century practices. This new series of party-logistics providers dives into the tapestry of [Artificial Intelligence](https://en.wikipedia.org/wiki/Artificial_intelligence). Acknowledging AI is far from being standardized, there isn’t enough insight into the functionality of these AI-backed party-logistics models. **6PL logistics is said to be centered on the use of Artificial Intelligence for the aggregation and analysis of data present in heavy volumes for a robust progression in the supply chain management**. AI, for instance, masters the patterns of the orders and likewise, instructs the upstream activities that are to be proactively triggered. **7PL Logistics, on the other hand, attributes to the 4PL Logistics providers owning the 3PL activities.** Contradictory to the 4PL service model, the 7PL logistics provider harbors the asset-carriers required for undertaking the 3PL services, along with taking care of the supply chain management. The remainders protracting from **8PL Logistics to 10PL are gradually turning out more, with 10PL logistics hilariously quoted as the model where the supply chain becomes fully self-aware and runs itself through AI**. While this terminology is undoubtedly less comprehensive, it is not queer enough to be considered implausible. For now, though, it is best to remain focused on the essentials ie the primary 5- models of logistics service providers. ## Conclusion [Logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) is omnipresent and its relevance is imperative. Be it the desk from where I’m writing this blog or the chair in which you’re sitting and reading it – every product around us was once manufactured and shipped. It’s the summation of these diverse models of service providers that concludes the mechanism of logistics. As a seller, it’s requisite to precisely identify the kind of logistics provider you need. We are hopeful the information provided above helps clear the doubts and differentiate each party-logistics model with the other. --- ## https://www.shiprocket.in/blog/custom-clearance-of-imported-goods/ --- title: Custom Clearance of Imported Goods: Important Terms & Steps -Shiprocket url: https://www.shiprocket.in/blog/custom-clearance-of-imported-goods/ description: A guide to customs clearance for imported goods, simplified for businesses. Check Important terms related to custom clearance. last_updated: 2023-10-20 source: webpage --- # All About Customs Clearance of Imported Goods Importing goods to foreign countries is not an easy task. It requires a lot of documentation than simply ordering and waiting for the delivery to arrive at your home. You can make it easy planning out and taking the help of experts to make it easier for you. International trade is indeed profitable but it needs some effort and cost. Here are some tips for customs clearance on [imported goods](https://www.shiprocket.in/blog/what-is-import/). *[Image: Custom Clearance of imported goods]* All goods imported into India have to pass through the procedure of customs for proper examination and evaluation. The customs authorities charge the proper tax and also check the goods against illegal import. Also, no import is allowed in India if the importer doesn’t have the IEC number issued by the DFGT. No requirement to have an [IEC number](https://www.shiprocket.in/blog/import-export-code-iec-india/) if the goods are imported for personal use. ## How Long Does Customs Clearance take in India The customs clearance of imported goods can take a few hours to many days depending on conditions. Once the entry of your order is made by your broker, it usually takes around 10-14 days for clearance. When the customs department receives your entry, it is now up to the customs officer to examine the entry and both allow or reject the [shipment](https://www.shiprocket.in/blog/ultimate-shipment-guide/). This procedure can also take a week or months depending on the availability of customs staff at the port. There can be a chance that a shipment may be taken for inspection. If imported goods are inspected, they can be placed in a warehouse or can go for an examination by customs officers to their office. The customs officers attend multiple shipments throughout the day and prepare their reports based on the examination. This method can take up to a day or two days during long traffic periods. ## Reasons for the Rejection of Imported Goods *[Image: Reasons for the rejection of imported goods]* The reason for temporary rejection is due to wrong data that does not meet up with the shipment’s paperwork. In such a case, customs authorities will inform the middlemen or broker to correct the entry. The reasons for permanent shipment rejection are misdeclaration of shipment, undervaluing your imported goods, and importing goods that are not permissible in a country due to several health and safety reasons. If any of this is the case for rejection, a shipper will have to get the goods shipped back to the supplier. Otherwise, all the goods will be destroyed by the customs officials. ## GST & IGST on Import Shipments The [GST](https://www.shiprocket.in/encyclopedia/gst/) Registration is an important part of the customs clearance procedure in India. Under the latest GST norms, several types of duties and taxes are levied on the Basic Customs duty. Importers are also charged with **Countervailing Duty (CVD)** and **Special Additional Duty of Customs (SAD)**, followed by the **Integrated Goods and Services Tax (IGST)**. The Central Board of Excise and Customs, IGST, and GST Compensation Cess would be imposed on all imported cargoes that come into India. ## Mandatory Steps for the Clearance of Imported Goods *[Image: Mandatory steps for the clearance of imported goods]* - All importers in the country are required to file the bill of entry as prescribed by regulations. - Importers have to obtain an Importer-Export Code (IEC) number before filing a bill of entry from the Director-General of Foreign Trade. - The importer can submit their documents via electronic format containing all the relevant information. - After verification of the data, the service center operator generates a bill of entry number. - The importers are now required to sign the final document before customs clearance. - The bill of the entry submitted by importers will be forwarded to the custom-house for assessment of payment of duty, etc. ## Important Terms Related to Customs Clearance ### What is a Bill of Entry? A Bill of Entry is also called the Shipment Bill or legal document that defines the value of goods to be imported or exported and presented to a customs office. The importer has to submit a bill of entry to the customs office for making bank remittances. When the goods are cleared through the EDI system, no formal Bill of Entry is filed as it is generated in the computer system. But importer is required to file a cargo declaration form for processing of the entry for customs clearance. The following documents are required to file a bill of entry: - Signed invoice - Packing list - Bill of Lading or Delivery Order - Airway Bill Number - GATT declaration form duly filled in - Importers/ CHA’s declaration - License wherever necessary - Letter of Credit/Bank Draft/wherever necessary - Insurance document - Import license - Industrial License, if required - Test report in case of chemicals - Adhoc exemption order - DEEC Book/DEPB in original - Catalog, Technical write up, Literature in case of machinery, spares, or chemicals as may be applicable - Separately split up the value of spares, components - Certificate of Origin, if the preferential rate of duty is claimed - No Commission declaration ### EDI Assessment The next step after submitting the bill of entry is the EDI assessment. In this process, all the calculations are done electronically to provide sufficient information for the calculation of import duty. ### Bill of Entry Modification After getting all the required documents, the customs officer will now check for any alteration that is required. This is done after taking permission from the Deputy/ Assistant Commissioner of India. ### Green Channel Facility The Green Channel Facility is provided to some importers and exporters. The purpose of this facility is to ensure that there be no such need for routine examination for the checking of goods. ### Payment of the Duty This is an important step to follow for all the importers and the exporters. They have to pay the duty through TR-6 challans on numerous bank branches. ### Prior Entry for Shipping Bill The shipping bill can be filed before the arrival of the goods in India. It can be done if the goods have arrived 30 days before the actual date of presentation of the shipping bill. ### Specialized Bonds Imported goods need to execute under the schemes such as DEEC and EOU for the customs clearance procedure. The payment amount of the bond will be equal to the amount of customs duty on the imported goods. ### Bill of Entry for Warehousing For the procedure of [warehousing](https://www.shiprocket.in/encyclopedia/warehousing/) of the imported goods, importers have to pay for this bill in an exact manner as the normal bill of entry. ### Delivery of Goods The delivery of imported goods can easily be done once the whole process of the bill of entry is done in a legalized manner. ## Conclusion The customs clearance procedure is an important task to be done by every importer and exporter in India. Before this process takes place between the countries. The importer and exporter of goods need to make sure that they have all the necessary documents that will be required to be assessed during the time of bill of entry. --- ## https://www.shiprocket.in/blog/ways-to-manage-overseas-shipping-damage/ --- title: Top Ways To Manage The Risks Of Overseas Shipping Damage url: https://www.shiprocket.in/blog/ways-to-manage-overseas-shipping-damage/ description: Depending on the cause of damage or loss of the shipment, there are different types of risks involved for overseas shipping. last_updated: 2023-10-25 source: webpage --- # Top Ways To Manage The Risks Of Overseas Shipping Damage ‘*An ounce of prevention is better than a pound of cure*’. With your goods always at risk in transit, it’s always better to be in sync with the saying above if you are a [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) doing international trade. Not only is there always a probability of your shipments getting delayed, at times they may get damaged or, worse, get lost during transportation. As a business owner, it is always important to look for ways to mitigate the risk of damaged goods. ## When Is Your Shipment At Risk? The larger the shipment, the higher the risk of transporting it across borders. Natural forces such as weather conditions or collisions are the primary cause of damage in international shipments, followed by documentation failures, theft, counterfeiting, political unrest, mechanical issues and labor disputes. Depending on the cause of damage or loss of the [shipment](https://www.shiprocket.in/shipment-tracking/), there are different types of risks involved for overseas shipping. ## Types Of Risks For International Cargo Transportation 1. **Total Shipment Loss:** This usually occurs when there is total damage to the cargo or a theft while in the freight forwarding company’s custody. 2. **Damage of Shipment:** When in freight forwarder’s custody, there might be partial damage to shipments due to improper/incorrect [packaging](https://packaging.shiprocket.in/) or handling of cargo. 3. **Rerouted Shipment:** This usually happens when the documentation submitted to the carrier is not correct, resulting in the shipment landing in an entirely different country. 4. **Shipment Abandonment:** If a cargo is rejected or canceled, or the consignee refuses to accept it due to lack of funds, it results in cargo loss. 5. **Incorrect Shipment Release:** If your freight forwarder releases the shipment to the incorrect consignee party, this also results in cargo loss. 6. **Delay due to improper documentation:** At times, your freight forwarding company submits incorrect documentation to the carrier, or incorrect cargo declarations are filed with customs, it results in delay of receipt of shipment. ## How To Manage Cargo Risks? An efficient management of damage, loss and claims of shipments is a vital component of a cross-border integrated [logistics](https://www.shiprocket.in/encyclopedia/logistics/) system. Risk mitigation is a two-way process — both from the supplier’s end and the transportation provider’s end, and only works effectively if the process of packaging, shipping, and receiving is streamlined between the two. ### Detailed Package Scrutiny The first step to secure your shipment is stellar packaging. The package should not have any punctures, tears, rips, or corner damage. The containers should have all their flaps intact, and must be enclosed with a tape of strong adhesive – for example, water-activated paper tape and pressure-sensitive plastic, not less than two inches. Additionally, the shipment should always be incorporated in containers suitable for its content and not exceed the container’s maximum gross weight capacity. In fragile type goods, there must be ample space between each other and the corners of the container. Use of adequate cushioning materials [dunnage](https://www.shiprocket.in/blog/dunnage-in-ecommerce-packaging/) adds an extra layer of protection to your shipment. ### Labeling Precision While packaging plays the part of preventing damage to your goods, labeling is crucial for eliminating shipment loss during transit. For precise delivery and receipt of shipment, the package should be labeled appropriately and accurately. Older labels should be removed or covered completely so that it doesn’t trick the parties involved. While labeling a package, the [labels](https://www.shiprocket.in/blog/shipping-labels-pasting-guidelines/) should be stuck only on the top front of the box. To avoid confusion, only one address must be used on the label, and a second document containing the address information should be kept inside the container for backup purposes. ### Partnering With A Reliable Carrier The aftermath of a shipment damage needs adequate planning to mitigate the magnitude of loss. The best pathway to it is to choose a reliable carrier partner for all their overseas shipping needs. A reputable carrier partner has [substantial shipping insurance](https://www.shiprocket.in/insurance/) in place for instances in the likelihood their clients might suffer losses. This includes losses incurred in the entire shipment journey, from loading the package at the freight facility to unloading it in the consignee’s hands. International logistic partners such as [Shiprocket X](https://www.shiprocket.in/x/) allows you to secure your shipments based on your package value. You can claim for damage on shipped goods and get it reimbursed in case the package is damaged or stolen. Opt for protection on all individual or bulk shipments with valid pick-up and in-transit scans up to ₹5000. Most of the insurance pricing includes the commercial invoice value and other prepaid charges such as the freight charge, customs clearance or duties. For any sort of additional protection charges, it is levied on the invoice value. Be it electronics, medicines, fashion apparels, beauty products, grocery items, or educational goods, one can now claim insurance on anything shipped across the borders, irrespective of how the shipment got damaged — improper load packing, poor arrangement, poor container accomplishment, or inadequate fastening. ## Conclusion: Prepare, Plan And Claim Products are mostly shipped via water freight for international orders than any other shipping modes. Perfumes and hair colors, which are banned for shipping by air freight in most countries, are hence shipped via road or waterways. Did you know that at the beginning of 2022, ships on the Asia-North America shipping route had a combined capacity of [5.4 million TEUs](https://www.statista.com/statistics/1290630/global-container-ship-teu-capacity-by-trade-route/), which was 31% more than that in the beginning of 2021? With increase in water freight, the need to insure your shipments is of top priority. Loss of goods, damage or shipment theft can pull down your competitive advantage in business if you do not have sufficient safeguards in place. In that context, not every loss or damage to goods should be mitigated via insurance. Conscious selection of carrier partners and consignees, and appropriate [packaging processes](https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/) will help reduce the number of avoidable losses otherwise incurred during the journey from pickup, during transit, to the delivery destination. --- ## https://www.shiprocket.in/blog/tips-to-manage-international-delivery/ ```markdown --- title: Tips to Manage International Delivery Efficiently url: https://www.shiprocket.in/blog/tips-to-manage-international-delivery/ description: Shipping and managing international deliveries are not so complex these days, with courier partners like Shiprocket. last_updated: 2023-10-25 source: webpage --- # Tips to Manage International Delivery Efficiently Gone are the days when you could sell your products just close to your vicinity. Now customers prefer to purchase online, and you can also sell your products online in every corner of the globe. You can ensure that you meet your international customers’ demands with a reliable international delivery service efficiently. When you do business outside your country’s borders, there are a number of challenges and complexities that you can come across, like currency, language, etc. However, shipping and managing international deliveries are not so complex these days, with courier partners like **[Shiprocket](https://www.shiprocket.in/)**. ## How to Manage International Delivery? So, are you ready to take your business global? If yes, here are some tips for you on how to manage international deliveries efficiently: ### International Shipping Process Before beginning to sell globally, the first step is to understand the international delivery process – how it works and all customs. Customs can change, and generally, each product has a different rule. When [shipping](https://www.shiprocket.in/) across the international border, custom plays a crucial role. All countries have different compliance procedures and rules. So, you must be aware of all the different rules and regulations of the country(s) you are shipping your products to. Apart from knowing what you can ship, you must also know: 1. The customs agents will inspect the products. Thus, provide all relevant documents. 2. The custom will review the documents provided and verify the prices as well. 3. Duties and tariffs will be charged if the product value is above the minimum. 4. If the product shipped is **[Delivery Duty Paid (DDP)](https://www.shiprocket.in/blog/meaning-and-working-of-ddp/)**, it will be released. However, if it is **[Delivery Duty Unpaid (DDU)](https://www.shiprocket.in/blog/ddp-vs-ddu-shipping/)**, it will be released once the receiver pays the dues. ### Accurate Documentation On-time international delivery majorly depends on the information (correct) provided. Incomplete documents or information can lead to a delay in shipment. Inaccurate or incomplete details will make it difficult for the customs agents to do their job faster. So, in order to ensure that your shipment moves through customs and reaches its destination on time, provide complete documents. ### Calculate Shipping Duties And Taxes When selling in a global market, it is vital to know how each shipped product is identified and what **[duties or tariffs](https://www.shiprocket.in/blog/shipping-duty-and-taxes-for-ecommerce/)** will be imposed. The duties and taxes are calculated based on: - Shipment’s declared value - Shipment’s shipping cost - Country of origin and destination country ### Communicating With The Customers Customers are happy when you handle duties and tariffs – it helps them purchase products conveniently. The best way to do this is to communicate with the customers clearly and transparently. Depending on the cost, you can tell your customers its breakdown. You can also tell them if you will pay the handling costs or it is their responsibility. Sometimes, the shipment can get lost in transit, leading you to redo the whole shipping process again. Thus, offering a live tracking service to the customers can be beneficial. You can ship your orders with **[Shiprocket X](https://www.shiprocket.in/x/),** which provides a unified tracking page to track all your shipments in one place. Besides, your customers are also notified about the shipment with live notifications via SMS and emails. ## Shiprocket X: Global Shipping Made Easier Expand your business to international borders with Shiprocket X. Deliver your products to more than 220 countries and union territories and track them all on a single platform. Integrate your website and 12+ sales channels with Shiprocket to process and ship orders conveniently. Provide your customers a branded experience with a branded tracking page with your brand name, logo, support details, and offers. Also, secure your [shipments](https://www.shiprocket.in/shipment-tracking/) against theft and damage and get a claim up to Rs. 1150. Get started with Shiprocket X in just five single steps: - **Step 1**: Upload required documentation like import-export code and PAN. - **Step 2**: Add orders on the Shiprocket dashboard by integrating your sales channel. - **Step 3**: Choose the courier partner, speed of delivery, and shipment mode. - **Step 4**: Schedule a pickup and ship your order. - **Step 5**: Track your shipment throughout its journey. ``` --- ## https://www.shiprocket.in/blog/all-about-international-shipping-from-surat/ --- title: All About International Shipping From Surat url: https://www.shiprocket.in/blog/all-about-international-shipping-from-surat/ description: This blog will take you on a journey through the world of international shipping from Surat, shedding light on its importance, challenges. last_updated: 2023-10-25 source: webpage --- # All About International Shipping From Surat Surat, often referred to as the “Diamond City” of India, has long been known for its thriving diamond and textile industries. However, in recent years, the city has also emerged as a significant player in the international shipping and logistics sector. This blog will take you on a journey through the world of international shipping from Surat, shedding light on its importance, challenges, and growth prospects. ## The Importance of Surat in International Shipping ### Strategic Location Surat’s strategic geographical location on the western coast of India gives it easy access to major ports on the Arabian Sea. This proximity to ports like Mumbai, Mundra, and Pipavav makes Surat an ideal hub for international shipping. ### Export-Oriented Industries Surat is home to a multitude of export-oriented industries, such as textiles, diamonds, chemicals, and machinery. These industries heavily rely on international shipping to transport their goods to various global destinations. ### Economic Contribution The international shipping and logistics sector has become a significant contributor to Surat’s economy. It generates employment opportunities, fosters trade, and contributes to the city’s overall economic growth. ## Challenges in International Shipping from Surat While Surat has made great strides in the international shipping industry, it faces several challenges. **Infrastructure:** Despite recent improvements, the city’s infrastructure, including road networks and warehousing facilities, needs further development to meet the demands of the growing shipping industry. **Regulatory Hurdles:** Navigating the complex web of international shipping regulations, customs procedures, and paperwork can be daunting for businesses in Surat. Despite the challenges, Surat’s international shipping sector has a promising future. The industry is undergoing a digital transformation, with the adoption of technologies like blockchain and IoT for supply chain management. This will streamline operations and improve efficiency. ## Conclusion: International Courier Service In Surat Surat’s journey in international shipping has been remarkable, driven by its strategic location and export-oriented industries. While challenges exist, the city is well-poised for growth with ongoing infrastructure development and digitalization efforts. With an easy international shipping platform like [ShiprocketX](https://www.shiprocket.in/x/) that offers easy cross-border solutions for Indian sellers, taking your business global from Surat is simple and effortless. As Surat continues to make strides in the international shipping sector, it strengthens its position as a key player in India’s trade landscape. --- ## https://www.shiprocket.in/blog/ecommerce-exports-from-india-to-mexico/ --- title: A Guide To eCommerce Exports From India To Mexico - Shiprocket X url: https://www.shiprocket.in/blog/ecommerce-exports-from-india-to-mexico/ description: Steps and considerations for successfully shipping your products via India to Mexico courier through eCommerce channels. last_updated: 2023-10-25 source: webpage --- # A Guide To eCommerce Exports From India To Mexico Expanding your eCommerce business to international markets can offer lucrative opportunities for growth and increased revenue. One such market that holds promise is Mexico. With its growing internet penetration and appetite for diverse products, exporting from India to Mexico can be a smart move for any expanding small or medium-sized business. In this guide, let us go through the steps and considerations for successfully shipping your products via India to Mexico courier through eCommerce channels. ## Why Should You Export To Mexico ### Large And Diverse Market Mexico has a population of over 126 million people, making it one of the largest consumer markets in the world. The country’s diverse population has varying preferences and needs, creating opportunities for a wide range of products across different industries. ### Tourism And Hospitality Mexico is a popular tourist destination, generating demand for a wide range of products related to hospitality, tourism, and leisure activities, which is why this is the best time for personal care items to export to Mexico from India. ### Infrastructure Development Mexico has been investing in improving its transportation and logistics infrastructure, making it easier to move goods within the country and to export internationally. Mexico is also a key player in global manufacturing, particularly in industries such as automotive, electronics, and aerospace. Exporting your products to Mexico could open up opportunities to supply components or materials to manufacturers based there. ### Favourable Business Environment Mexico has been working to improve its business environment by implementing reforms that can create a more conducive environment for international trade. The Mexican government has undertaken various initiatives to attract foreign investment and promote trade, offering incentives and streamlined processes for businesses looking to export to Mexico. ## Best Practices To Ship Products To Mexico ### Market Research And Product Selection Begin by conducting thorough market research to identify products that have demand in the Mexican market. Consider factors like cultural preferences, market trends, and local competitors. Choose products that align with Mexican consumers’ preferences and offer a competitive edge. ### Legal And Regulatory Compliance Familiarize yourself with the legal and regulatory requirements for exporting from India to Mexico. Obtain the necessary licenses, permits, and certifications to ensure smooth cross-border transactions. Understand Mexico’s import regulations, tariffs, and taxes to avoid any compliance issues. ### eCommerce Platform Selection Choose a suitable eCommerce platform to list and sell your products in Mexico. Popular options include creating your website, using established marketplaces like Amazon Mexico or MercadoLibre, or collaborating with local distributors. ### Shipping And Logistics Partner with reliable [shipping and logistics providers](https://www.shiprocket.in/x/) to ensure timely and secure delivery of your products when you plan to export from India to Mexico. Calculate shipping costs, customs duties, and taxes in advance to provide transparent pricing to customers. ### Payment Gateway Integration Integrate payment gateways that support Mexican payment methods, such as credit cards, debit cards, and digital wallets. Ensure the payment process is seamless and secure to build trust with customers. ### Customer Support Offer dedicated customer support to address inquiries, concerns, and issues that Mexican customers may have. Provide support in Spanish, if possible, to improve communication. ### Marketing And Promotion Develop a targeted marketing strategy to promote your products in Mexico. Utilize social media, influencer collaborations, and localized advertising to increase brand visibility. ### Cultural Sensitivity Respect and embrace the cultural differences between India and Mexico. Consider local traditions, holidays, and celebrations to tailor your marketing efforts and product offerings accordingly. ### Monitor And Adapt Continuously monitor your eCommerce operations in Mexico. Track sales, customer feedback, and market trends. Be prepared to adapt your strategies based on the insights you gather. ## Summary Expanding your eCommerce business from India to Mexico requires careful planning, adherence to regulations, and a deep understanding of the local market. By conducting thorough research, localizing your approach, and providing excellent customer experiences, you can tap into the vast potential of the Mexican eCommerce landscape and establish a successful cross-border business venture. --- ## https://www.shiprocket.in/blog/understanding-free-carrier/ --- title: Understanding Free Carrier (FCA) in International Shipping url: https://www.shiprocket.in/blog/understanding-free-carrier/ description: Free Carrier outlines the transfer of risks and responsibilities from the seller to the buyer during the delivery of goods. last_updated: 2023-10-25 source: webpage --- # Understanding Free Carrier (FCA) in International Shipping In the world of international shipping, various Incoterms are used to define the rights and responsibilities of buyers and sellers regarding the delivery of goods. One such Incoterm is Free Carrier (FCA), which is widely employed by traders globally. FCA is essential for ensuring smooth transactions and clarifying the obligations of each party involved. In this blog post, we will delve into the concept of Free Carrier and their significance in international shipping. ## What is Free Carrier (FCA)? Free Carrier is an Incoterm that outlines the transfer of risks and responsibilities from the seller to the buyer during the delivery of goods. Under FCA, the seller is responsible for preparing the goods for export and delivering them to the carrier at a specified location. The buyer then assumes responsibility from that point onward, including the costs and risks associated with transportation. ## Key Features of FCA - **Delivery Point:** FCA requires the seller to deliver the goods at a designated location, typically agreed upon by both parties. This can be the seller’s premises, a port, an airport, or any other mutually acceptable point. - **Transport Arrangements:** The buyer is responsible for arranging and paying for the main transportation of the goods from the designated location. The seller assists in loading the goods onto the buyer’s carrier or another agreed-upon carrier. - **Risk Transfer:** Risk transfers from the seller to the buyer when the goods are delivered to the carrier at the agreed-upon location. Any loss or damage that occurs during transit is the buyer’s responsibility. ## Seller’s Obligations - **Pre-shipment:** The seller must ensure that the goods are properly packaged, labeled, and ready for export. They are responsible for obtaining any necessary export licenses or documentation. - **Delivery:** The seller is obliged to deliver the goods to the carrier at the agreed-upon location within the specified timeframe. They must provide the buyer with sufficient notice to arrange transportation. ## Buyer’s Obligations - **Transport and Insurance:** The buyer is responsible for organizing and paying for the main transportation of the goods, including any necessary insurance coverage. They must choose a reliable carrier and ensure that the goods are adequately protected during transit. - **Import Formalities:** The buyer must handle all import formalities, including customs clearance, duties, and taxes at the destination. They should be aware of the import regulations and requirements of the country where the goods are being delivered. ## Advantages of FCA - **Flexibility:** FCA allows the buyer to choose their preferred mode of transportation and carrier, giving them more control over the shipping process. - **Cost Control:** With FCA, the buyer can negotiate competitive freight rates and insurance premiums directly with the carriers. - **Clear Responsibilities:** FCA provides clarity regarding the transfer of risks and responsibilities between the seller and the buyer, reducing the likelihood of disputes. ## Conclusion: Free Carrier For Successful International Shipping Free Carrier (FCA) is an essential Incoterm that facilitates international trade by clearly defining the responsibilities of both sellers and buyers. By understanding the concept of FCA and its key features, traders can ensure smooth and efficient transportation of goods while minimizing risks and uncertainties. Implementing FCA correctly requires effective communication and cooperation between the parties involved, leading to successful international shipping transactions. --- ## https://www.shiprocket.in/blog/cif-in-international-shipping/ --- title: Cost, Insurance, and Freight (CIF): Key Components & Role - Shiprocket X url: https://www.shiprocket.in/blog/cif-in-international-shipping/ description: CIF full form in export stands for "Cost, Insurance, and Freight" and is a commonly used term in international shipping and trade. last_updated: 2023-10-25 source: webpage --- # What Does CIF In International Shipping Mean? CIF in shipping represents a type of shipping arrangement where the seller is responsible for delivering the goods to the port of destination and arranging transportation, insurance, and other costs associated with shipping. Under CIF terms, the seller is responsible for paying the costs of the goods, insurance, and freight charges until the goods reach the agreed-upon destination port. ## CIF Full Form In Export CIF full form in export stands for “Cost, Insurance, and Freight” and is a commonly used term in international shipping and trade. It is a popular Incoterm, where incoterms define a standardized set of rules used in international transactions to define the responsibilities and costs between the buyer and the seller. ## Key Components Of CIF ### Cost The seller is responsible for the cost of the goods, including the price and any additional expenses incurred until the goods are loaded onto the vessel. ### Insurance The seller is required to provide insurance coverage for the goods during transportation to protect against loss or damage. ### Freight The seller is responsible for arranging and paying for the transportation of the goods from the port of shipment to the port of destination. Once the goods arrive at the destination port, the responsibility and costs transfer to the buyer. The buyer takes care of any further costs, such as customs clearance, import duties, taxes, and transportation from the port to the final destination. It’s important to note that CIF only covers the main transport to the port of destination and does not include any costs or risks associated with the goods after they have been unloaded from the vessel. ## Role Of CIF In Exports ### Pricing and Cost Allocation CIF in shipping determines the total price of the goods being exported. The seller includes the cost of the goods, insurance, and freight charges in the CIF price. This helps the buyer have a clear understanding of the total cost involved in acquiring the goods. ### Shipment and Delivery Under CIF terms, the seller is responsible for arranging and paying for the transportation of the goods from their location to the destination port. The seller’s role includes organizing the necessary shipping documents, preparing the goods for export, and ensuring their delivery to the agreed-upon port of destination. ### Insurance The seller is responsible for obtaining insurance coverage for the goods during transit to protect against loss or damage. The insurance cost is included in the CIF price. It provides the buyer with the assurance that the goods are protected until they reach the destination port. ### Risk Transfer The risk associated with the goods transfers from the seller to the buyer at the point of delivery to the vessel or carrier. Once the goods are on board, any loss or damage becomes the buyer’s responsibility. The buyer should ensure they have appropriate insurance coverage from that point onwards. ### Documentation The seller is responsible for providing the necessary export documentation, including commercial invoice, packing list, bill of lading or transport document, insurance policy or certificate, and any other documents required for customs clearance and export compliance. ### Customs and Import Duties CIF in shipping does not cover customs clearance, import duties, or taxes imposed by the destination country. These costs and obligations are typically the responsibility of the buyer. ## Summary: Significance Of CIF In eCommerce Exports Understanding the various Incoterms, including CIF, is crucial for both buyers and sellers engaged in international trade as it helps clarify the obligations, costs, and risks associated with shipping goods across borders. A [global shipping partner](https://www.shiprocket.in/x/) helps to carefully consider the specific terms and conditions of an exporter’s sales contract, including the chosen Incoterm, and ensure clarity and understanding throughout the export process. --- ## https://www.shiprocket.in/blog/a-guide-to-returns-management-in-cross-border-shipping/ --- title: A Guide To Returns Management In Cross-Border Shipping url: https://www.shiprocket.in/blog/a-guide-to-returns-management-in-cross-border-shipping/ description: Returns management in international shipping can be difficult due to multi-party involvement, customs procedures, and logistical challenges. last_updated: 2023-10-25 source: webpage --- # A Guide To Returns Management In Cross-Border Shipping Returns management in international shipping refers to the process of handling and managing product returns in cross-border transactions. It involves various activities such as return authorisation, transportation, customs clearance, inspection, and final disposition of returned items. ## Why Is A Seamless Return Management System Important? ### Customer Satisfaction Efficient returns management ensures that customers have a positive experience when dealing with product returns. By offering a hassle-free and well-managed return process, exporters can enhance customer satisfaction and maintain a good reputation. Satisfied customers are more likely to become repeat buyers and recommend the exporter to others. ### Competitive Advantage Effective returns management can be a source of competitive advantage. Exporters that have streamlined returns processes and offer flexible return policies are often preferred by customers over competitors who have complex or inconvenient return procedures. This can help attract and retain customers in the highly competitive export market. ### Risk Mitigation Exporters face certain risks associated with product returns, such as damaged or defective goods, incorrect orders, or customer dissatisfaction. By implementing robust returns management practices, exporters can minimize these risks. Timely identification and resolution of return issues can prevent further complications and potential financial losses. ### Cost Control Returns can be costly for exporters, involving expenses such as shipping, handling, restocking, and potential refunds. Effective returns management helps control these costs by optimizing processes, minimizing return volumes through improved product quality, and reducing unnecessary returns due to clearer product descriptions or accurate order fulfillment. ### Supply Chain Efficiency Returns management is closely linked to the overall supply chain. By efficiently handling returns, exporters can improve inventory accuracy, minimize stockouts, and optimize product flows. This leads to better supply chain visibility, reduced operational disruptions, and improved overall efficiency. ### Data Analysis and Insights Returns management provides valuable data and insights about the reasons behind product returns. Analyzing return data can help identify patterns, root causes, and areas for improvement in product quality, packaging, shipping, or customer service. This data-driven approach allows exporters to make informed decisions to address recurring issues and prevent future returns. ## Key Considerations For Returns Management In International Shipping ### Return Authorisation An essential step in the returns management process is obtaining return authorisation from the seller or the e-commerce platform. This ensures that the return is valid and authorised. ### Return Policy Clear and well-defined return policies are crucial for both sellers and customers. International sellers should establish comprehensive return policies that cover aspects such as return timeframes, condition of returned goods, refund or exchange options, and any associated fees. ### Transportation The transportation of returned items involves choosing the appropriate shipping method, carrier, and service level. Factors like cost, transit time, and reliability should be considered. It’s important to ensure that the return shipment complies with any applicable international shipping regulations. ### Customs Clearance International returns require customs clearance in both the country of origin and the destination country. Documentation such as commercial invoices, customs forms, and return labels may be required. The seller or logistics provider should be knowledgeable about the customs regulations of each country involved. International returns must comply with various regulations, such as those related to hazardous materials, restricted items, or specific product categories. Sellers must ensure compliance to avoid penalties and delays. ### Duty And Taxes In some cases, duties and taxes paid on the original shipment may be eligible for refund or credit when the goods are returned. However, this depends on the customs regulations of the specific countries involved. Sellers should be aware of these regulations to facilitate the return process. ### Inspection And Disposition Upon receiving the returned items, a thorough inspection should be conducted to verify their condition and determine the appropriate disposition. Depending on the condition, returned products may be restocked, repaired, refurbished, recycled, or disposed of. ### Communication And Customer Service Effective communication with customers throughout the returns process is crucial. Clear and prompt communication helps manage customer expectations, resolves issues and ensures a positive customer experience. ### Reverse Logistics Reverse logistics refers to the logistics activities involved in handling returns. It includes coordinating the movement of goods, managing inventory, and optimising the flow of returned products. Efficient reverse logistics can reduce costs and improve customer satisfaction. ### Data Analysis And Process Improvement Returns management provides valuable data that can be analysed to identify patterns, reasons for returns, and areas for improvement. Analysing return data helps optimise inventory management, product quality, and customer satisfaction. ## Summary: Shiprocket X For Smooth Returns Management Returns management in international shipping can be complex due to the involvement of multiple parties, customs procedures, and logistical challenges. It requires careful planning, effective communication, and [a robust logistics network](https://www.shiprocket.in/x/) to handle returns efficiently and maintain customer satisfaction. Fortunately, cross-border logistics aggregators like Shiprocket X help you meet the objective. If there are return orders placed after your product reached the destination country, your products are stored in the foreign warehouse and picked up for any next order you receive. --- ## https://www.shiprocket.in/blog/increase-global-orders-this-fathers-day/ ```markdown --- title: Top Ways To Increase Global Orders This Father's Day url: https://www.shiprocket.in/blog/increase-global-orders-this-fathers-day/ description: Sharing gift recommendations as guides for gifting on international Father’s day is one of the best father’s day sales ideas. last_updated: 2023-10-25 source: webpage --- # Top Ways To Increase Global Orders This Father's Day Customers in the US are predicted to spend more than $20 billion this year on gifts on the occasion of Father’s Day this year. 40% of the top gift items are usually ordered online, and the top gift categories for this special day are as under: - 59% Greeting Cards - 49% Clothing - 45% Gift Cards - 28% Personal Care Items Looking at the above statistics, it is pretty safe to say that exporting your orders to the US during the festive season of Father’s Day looks profitable for your cross-border business. But first, let us look into the challenges of shipping during International Father’s Day. ## Challenges Of Shipping During Father’s Day Like other festive shipping seasons, there are scenarios of surging demand for gift and personal care items. This comes as a challenge when you have very limited resources to take care of secured packaging and inventory stocking during the proactive period. To add to it, the scarcity of logistic support in comparison with intensified demand for your products is a roadblock. Not only does the unavailability of a logistic solution create hassles in customs compliance, but also creates more possibilities of non-delivery and order returns. ## Tips To Increase Father’s Day Sales ### Create Combo Packages During this time, users are unusually confused about which products to buy or gift across to their father’s and husbands. Taking this in mind, it is always advisable to offer multiple products in single packages as combos. This lures your buyers into buying multiple items together at a lower price. ### Share Catalogs As Gift Guides Sharing gift recommendations to every buyer landing on your product pages as guides for gifting on Father’s Day is one of the best Father’s Day sales ideas you can implement. But it is important to offer only those recommendations which you have the maximum stock of – including their seasonal demand, excess inventory, and customer requirement. ### Offer One-Of-A-Kind Promotions The festive season is the best time to run flash sales, i.e., sales that have high discounts for a very limited amount of time. This helps create urgencies in customers for your products as well as creates a need to make any or some purchase from your site during International Father’s Day. ### Strategise Social Media Promotions Your products should be on your customers’ minds all day long. This means leveraging social media, the most used channel in the current times, to promote your products. You can either run sales and offer advertisements on social media, or create interactive stories for your buyers to take part in and win gift items in return. The latter helps you acquire loyal, delighted customers in the long run. ## Best Practices To Ship Hassle-Free On Father’s Day ### Plan And Stock In Advance Draft a primary plan of how usual orders look like around International Father’s Day, and stock up on your inventory accordingly. This helps to both meet your customer demands efficiently as well as calculate your shipping expenses in advance. In this period, you should also regularly check your shortage and excessive item ratio to run a post-festive season offer. ### Package Orders Securely Since most of the orders in this season are gift items, it is highly important to ensure the orders reach your buyers across the globe safely and all items intact. To ensure this, packaging plays an important role. The orders would be needing highly-protective, shock-proof packaging material, to endure long transit times and all kinds of weather changes. Additionally, if the order is of the fragile category, it’s vital to secure them with additional wraps and label them fragile for delicate handling at ports. Efficient packaging not only keeps your product secure, but it also minimises the probability of returns due to product damage. ### Track Every Shipment End-to-end tracking is important for your buyers because most times, people order gifts for the occasion of international father’s Day depending on whether the order is delivered on the desired dates. This also makes the post-purchase experience better for your buyer and the load easier on you. Here’s how – instead of back-to-back calls and emails to you for information on a shipment’s location status, the buyer can seamlessly track it from the comfort of their mobile phones. Some logistic partners also provide customer service to your buyers in case of any queries and concerns related to the order. ### Partner With A Reliable Courier Surging orders call for all hands on deck. This means a partner that can help with timely pickups and expedited deliveries, including smart tracking and security cover options. Cross-border shipping options like [Shiprocket X](https://www.shiprocket.in/x/) not just help you streamline your orders from all top marketplaces like Amazon, eBay, and Etsy, but also provides multiple shipping options from economy to express, depending on your preferred choice of shipping rates and delivery timelines. ## Conclusion: Make The Most Of This Father’s Day For Your Business According to a survey of US citizens, there will be a total of approximately $174 spent on average this Father’s Day. [47%](https://nrf.com/media-center/press-releases/fathers-day-spending-hit-201-billion-according-nrf#:~:text=The%20top%20gifts%20shoppers%20plan,up%20to%20pre%2Dpandemic%20levels.) of the increase in a surge of orders is mostly attributed to clothing and electronic items, amongst others. Most of the buyers globally are studied to be between 35-44 years of age. This international Father’s Day, ship your products to top export markets like the US effortlessly with advanced eCommerce order management and fast delivery schedules with Shiprocket X. ``` --- ## https://www.shiprocket.in/blog/how-to-start-an-export-business-from-your-home/ --- title: How To Start An Export Business From Your Home? url: https://www.shiprocket.in/blog/how-to-start-an-export-business-from-your-home/ description: Operating an export business from home is not only comfortable, but also allows you enough time and flexibility to process orders. last_updated: 2023-10-25 source: webpage --- # How To Start An Export Business From Your Home? According to a study by the US Small Business Association, [50% of all small-sized businesses](https://www.incfile.com/blog/post/shocking-us-home-based-business-statistics) begin at home. This automatically implies that there are more businesses starting at home than we normally think there are. In the budding era of eCommerce, it isn’t tough to take your business online from the comfort of your home, and that too, within your budget. But first, let’s see how starting exports from your home can benefit your business. ## Benefits Of Exporting From Home ### Zero Investment In A Brick & Mortar Setup Your home could be anything and everything – from an office to a warehouse, or a product creation workshop. You do not have to invest separately in renting out or buying a space for setting up your startup business. ### Convenient And Flexible Operating an export business from home is not only comfortable, but also allows you enough time and flexibility to process orders, select pickup timings according to your convenience, and allows minimum warehouse management hassles. ### Getting Started With Minimum Risks A home export business means getting started with just the minimum documentation and still reaching the maximum number of customers. There are zero hassles of inventory damage and loss because your products are stored in the safety of your own homes. ## Challenges Of Starting A Home Export Business The very first challenge of a home-growing export business is visibility. In an already saturated market, the chances of buyers noticing your brand are very low. Due to the very small size of the operation, your product can go missed even if it is the first of its kind. Secondly, you would also need to do most of your work all by yourself. This could be sourcing raw materials, building domains, running marketing and advertising campaigns, registering for a proprietorship license, and many other requirements. Additionally, keeping track of all your sales, which are bound to arrive twenty-four hours a day considering its global business, is overwhelming at times. Most times, calculating profit margins are backlogged because of inefficient tracking. ## Best Practices To Start Export Business From Your Home ### Start Research For Your Desired Market Whether it’s a home export business or a full-grown one, research is one of the key players in making the brand successful. Here, the research could be for two categories – target market and product. It is important to identify your target market and analyse which countries pose the maximum demand for your business, and create product categories and combo offerings as per the demand captured. ### Set Up Your Business Online From curating a domain and assigning a domain name, to creating a trust with contact support, your business is now ready to be launched as a global entity. Once you have your domain registered, it is now turn to integrate your products into an eCommerce marketplace. There are numerous marketplaces like Amazon, eBay, and Etsy that allow enhanced visibility of your products to twice the number of global customers as compared to those landing on your domain site. ### Streamline Delivery Processes With the help of emerging cross-border delivery solutions such as **Shiprocket X** in the industry, you can avail more than just shipping for your business, which includes packaging your products securely, ensuring same-day pickups, and acquiring insurance cover for all shipments being sent across borders, all by just submitting an IEC and AD code. ### Clear Customs Smoothly From confirming the tax and duties of exporting your products to verifying whether the documentation attached to the shipments is updated, a cross-border delivery solution would also help you clear your customs seamlessly without any hassles or penalties involved. They’ll also provide you with an assorted list of prohibited goods banned from shipping globally. ## Get Started With Exporting Your Home Business Effortlessly Whether it is a home-growing business or a partnership venture, every export business requires guidance while getting started. Partnering with logistics companies involved in cross-border eCommerce is one of the best ways to ensure you start your business affordably and you start it right. From consultations on smooth customs clearance, unified tracking for all shipments, and integrations with the marketplace, to round-the-clock customer support from account managers, India’s most reliable, low-cost international shipping platform – [Shiprocket X](https://www.shiprocket.in/x/), is just what you need to go abroad with your small-scale business. --- ## https://www.shiprocket.in/blog/cosmetics-international-shipping/ --- title: Cosmetics International Shipping: A Basic Guide url: https://www.shiprocket.in/blog/cosmetics-international-shipping/ description: Here are a few things to keep in mind before your start cosmetics international shipping for your personal care brand. last_updated: 2023-10-25 source: webpage --- # Cosmetics International Shipping: A Basic Guide *[Image: cosmetics international shipping]* Did you know? In FY 2022, the total export value of cosmetics and other personal care items like soap and toiletries, and essential oils from India was approximately USD 2.9 billion. The demand for cosmetic products worldwide has increased due to the following reasons: 1. Growth in the premium retail products sector 2. The emergence of a population with a high, disposable income range that makes premium purchases 3. The switch to making luxury and lifestyle products more affordable 4. Social media trends and reality fashion shows 5. Deposition of Indian working women all over the world ## Types Of Cosmetic Products Exported From India India receives the maximum demand for herbal, organic, and ayurvedic products from across the world. Currently, there are around 1 lakh cosmetic product exporters from India. Here are a few product categories that India has been exporting in recent years: - **Bathing accessories:** Soaps, scrubs, body treatments, bathing kits, cleansers, and oils - **Hair Care:** Shampoo, conditioners, hair colours, gel, and bleaches - **Oral Health:** Mouthwash, toothpaste, and mouth fresheners - **Skincare:** Creams, lotions, facial ointments (medicated and non-medicated), sunscreens - **Makeup Accessories:** Nail polish, lip gloss, lipstick, mascara, eyeliner, and more ## Countries That Allow Import Of Cosmetic Products The top countries which are best suited for cosmetic products are as under: 1. **Italy:** Italy has imported cosmetics with an estimated value of USD 3.25 Million. 2. **United Kingdom:** The British nation is now at an import value of cosmetic products from India at USD 2.97 Million. 3. **Poland:** About USD 2.57 million in cosmetic and personal care products were imported into this country from India. 4. **Netherlands:** The Netherlands has been an old importer of cosmetic products from our nation. As of 2022, it imported a total value of USD 184 million products. 5. **Germany:** India exported USD 1.74 million in cosmetics and personal care products to Germany. Germany is one of the top importers of Indian products. The total export value of cosmetics export from India is USD 21.93 million, amongst which USD 12.37 million approximately is the export value to the above-mentioned countries, which equates to more than 56% of total cosmetics exported from the country. ## Best Practices For Shipping Cosmetics Internationally Here are a few things to keep in mind before your start cosmetics international shipping for your personal care brand. ### Securely Wrap The Package Cosmetic items should always be wrapped and packed in leak-proof packaging material to avoid any spillage, or in dunnage or bubble wrap to prevent any shock during transit. Cosmetic items like eyeshadows should be wrapped double the packaging as compared to the rest of the items because of their fragile nature. ### Avail Insurance Makeup and beauty products are very much subjected to damage and spills during transit, especially for long durations like in international deliveries. While most of the time you cannot control the damage, you can still opt for insurance to cover your loss. This usually happens for eyecare products and facial makeup items as most of them are powdery and have glass cases. ### Opt For Premium Warehousing Getting your products stored in well-organised warehousing facilities will guarantee your product’s safety before they’re shipped to your customer’s doorstep. This is important because the country you’re shipping to may have different weather conditions than that of the origin country. ### Be Aware Of Product Ingredients Consult with your R&D team on the ingredients in your cosmetic products to ensure they’re shipped according to the regulatory requirements of the carrier partner and the country you’re shipping to. If your product has any explosive materials, there are high chances that might cause fire breakage in the carrier or at the warehouse or may be restricted for entry in some destinations. ## Summary While the thought of expanding your cosmetic products seems exciting on the face, there are numerous things you should consider before starting to export. For example, nail paint, nail paint removers, or any form of alcohol-based fragrances might require MSDS certification due to their explosive properties. It is always advisable to partner with a 3PL global logistics solution that not only provides insurance and warehousing to your shipments but also keeps you apprised of any regulatory and legal compliance requirements in the country you’re exporting to. --- ## https://www.shiprocket.in/blog/significance-of-shipping-label-in-international-shipping/ --- title: Significance Of Shipping Label In International Shipping url: https://www.shiprocket.in/blog/significance-of-shipping-label-in-international-shipping/ description: The international shipping label contains information on the entire contents, and tips and instructions on how to handle them during transit. last_updated: 2023-10-25 source: webpage --- # Significance Of Shipping Label In International Shipping A shipping label is the holy grail of shipping to any corner of the country or the world. Anything you or your courier partners would like to know about your package being shipped, the shipping label is all one needs to refer to. It contains end-to-end information on everything shipments, where your shipment originated from, where it is being delivered to, and what are the halt stations during its transit. ## Types Of Shipping Label There are multiple types of shipping labels being used in daily shipments within a country or in worldwide deliveries. Let’s take a look at what those are. ### Arrow Label This type of labeling has arrows on it that signifies which side of the parcel should be upward facing. The arrows are printed on the shipping tags. These type of labels are usually used on shipments that contain industrial, electrical, or electronic items. ### Fragile Label For goods that are delicate, fragile and has the instructions to handle with utmost care usually comes with the Fragile Label. Please note that these labels should be visibly vibrant for no-misses, and ensures safe delivery of easily damagable goods. ### Dot Label These kinds of labels are used for delivery of dangerous, restricted items that are flammable, explosives, contains toxins, and more. This label is also recommended to be kept vibrant for easy visibility. With the absence of the label, the shipment being transported might pose danger for both the shipper and the carrier mode. ### International Shipping Label The international shipping label is used only for cross-border shipment deliveries. The label contains information on the entire contents of the shipment as well tips and instructions on how to handle them during transit, in case of any extreme weather conditions and fragility during shock from loading and unloading at ports. ## Information Outlined On International Shipping Label An international shipping label usually carries the following information on it: 1. The complete address of shipment origin state and country 2. The complete address of shipment’s delivery destination state and country 3. Return Address 4. Parcel’s weight 5. Priority of shipping – next day, priority, express and standard 6. Shipping barcode that contains the electronic tracking number assigned by the carrier partner ## Best Practices Of Labelling International Orders When it comes to labelling your international shipments, the first and most primary step is to ensure the label is easily readable, visible, and scannable. This is because without the shipping label on the packaging, there is no way to make out what is inside the package and where it is headed to. Labelling issues is one of the top concerns at border customs, because of which parcels are held back or there is extra costs to be paid to generate new labels. ### Clear Print The label must be in bright colours and large fonts to start with. Texts in small fonts are often missed or misunderstood to be secondary information, and they could contain important guidelines such as handling of restricted items, fragile goods and more. ### Good Paper Quality The right printing material should be used for shipping labels to ensure they are easily scannable and readable while on transit. Difficulties in scanning often results in products being redirected to wrong destinations, which is a hassle for both the customer and the courier partner. Thermal print paper is recommended for shipping labels as it prevents ink smudges and stays for a longer period of time. ### Securing With An Added Layer For the shipping label to not wear and tear during transit, it is important it is safe from any kind of friction – which could ultimately result in the label getting torn, damaged, or the reading print getting fainter and smudged. ## Importance Of A Clear Shipping Label The shipping label, especially for international deliveries, is all your courier partners need to ensure smooth first, mid, and last mile deliveries from origin to destination ports. If you are a brand promising real-time updates to your global buyers, the shipping label is what offers tracking and tracing capabilities for the package being sent. This can be done by the electronic tracking number present on the barcode. ## Summary: Comprehensive Shipping Label For Seamless International Deliveries While a shipping label doesn’t seem like much of a hard job, missing one small piece of information on it could result in large gaps in delivery – from danger to the goods, to goods reaching the wrong destinations. This affects the entire post purchase experience for your global buyers and reduces buyer loyalty in the long run. There are [3PL cross-border logistics solutions](https://www.shiprocket.in/x/) that help to ensure comprehensive shipping bills are attached to the shipments in international transit, and there are minimum hassles at the customs. --- ## https://www.shiprocket.in/blog/slow-business-days-how-to-counteract/ --- title: Slow Business Days: How To Counteract With More Sales url: https://www.shiprocket.in/blog/slow-business-days-how-to-counteract/ description: Even though it is not any festive period or when your business is slow, your brand should always be on the top of your buyer’s mind. last_updated: 2023-10-25 source: webpage --- # Slow Business Days: How To Counteract With More Sales *[Image: Know how to increase sales when business is slow for your exports brand.]* *Did you know that global businesses make the least amount of revenue, with a decrease of approximately 30% eCommerce sales, in the slow sale season?* While 2022 had been a re-emerging year for global eCommerce after the worldwide pandemic hit, there had been multiple changes in buyer trends across the globe. Once-peak seasons for sale are now lukewarm and drive fewer orders, whereas alternate days, times, and months have grabbed the demand. Let’s see how. ## Online Shopping Trends In 2023 ### Early Bird Shoppers By end of 2022, online marketplaces saw an emerging trend – most shoppers tend to place their orders online early on during the day, before 7 am, or between 12 to 2 pm. The other peak timing is after 8 pm during the night, but the numbers during this time block have reduced significantly from 2020 to 2022. ### Mondays Upping The Game While 2020 saw Wednesdays and Thursdays making the most retail sales, Mondays have grabbed the highest spot in the recent couple of years. On the other hand, Saturdays have been observed to make the minimum sales and is also coined as the worst day of the week for retail businesses. It has been deduced that these fluctuations occur because the weekend is the most when people are free, and they spend it outdoors and in offline stores rather than shopping online. ### Month End Surges Since most paydays fall between the 25th to the 30th of every month for maximum employees, the highest retail sales online are also observed during this time. The lowest sales timings of the month are between the 10th and the 20th of every month. ### Lowest Sale Months While the highest sales season globally is from November to January due to the flash promotions of Christmas and New Year, online stores observe the lowest revenue and incoming sales during the months of May to August every year. This trend has been consistent throughout the past couple of years. ## How To Increase Sales When Business Is Slow ### Share Free Goodies Everyone loves a freebie. Most brands, while first launching out, offers samples as a vote of trust to win new customers globally. When buyers receive samples and free goodies along with product orders, there are more chances of a repeat order at your site than just delivering the order placed. Moreover, if you offer free items with a clause – such as “buy 3 or more at 999 and get one free”, you would have more sales than anticipated during the season. ### Update Brand Page Visuals When the roof isn’t breaking on your head with surging sales, you have ample time to revamp and refresh your brand page. This is when you can update the visuals of products as well as order placement flow for enhanced customer experience. You can also optimise product descriptions and add quirky pop-ups for more engagement. This will attract customers to explore the updated page and you never know, might compel them to order products as well! ### Organise A Rewards Program Even though it is not any festive period or when your business is slow, your brand should always be on the top of your buyer’s mind, especially for your dedicated bunch of customers. Share your buyers a lifetime discount code, or offer them a gift during any of their saved events (birthday, anniversary, etc) with you. Whether you connect with new buyers or not, you can still entertain your business during the slow sale season with your existing, loyal buyers. ### Deliver Engaging Content Keep your business always in front of your buyer’s eyes with engaging content on social media and emails. These could go in the form of posts, infographics, shopping guides, fun contests, newsletters, and how-to videos. You can also make these content pieces personalised to your target buyers and create a buzz in the global marketplace about your brand. ## Summary: Combating Dropped Sales Effectively When we look through the various trends of the global eCommerce market, it is clear that online sale events and promotional offers make a huge difference to the overall annual order frequency of a brand. Thus, it is important to keep the buyers engaged with one offering or the other throughout the year so that the minimum order quantity remains consistent year-long, even when business is slow, and not just during the festive or peak season timings. --- ## https://www.shiprocket.in/blog/what-is-fssai-license-in-global-shipping/ --- title: What Is FSSAI License In Global Shipping And How Does It Help url: https://www.shiprocket.in/blog/what-is-fssai-license-in-global-shipping/ description: If you are a food products exporter or distributor aiming to deliver your products beyond Indian borders, acquiring a FSSAI license is the need of the hour. last_updated: 2023-10-25 source: webpage --- # What Is FSSAI License In Global Shipping And How Does It Help **Introduction** The Food Safety And Standards Authority Of India, or commonly known as [FSSAI](https://www.fssai.gov.in/), is an organisation that is regulated by the Ministry of Health and Family Welfare, where laws, rules, and guidelines regarding food and beverage safety are implemented and checked. FSSAI was formed in the year 2006, and primarily aims to meet the following measures: 1. It helps enforce safety regulations in place. 2. It helps to clear misconceptions about food and beverages coming from anyone involved with the food industry, including manufacturers, producers, distributors, as well as consumers. 3. Establish and administer new laws and plans around approval and dismissal of any food ingredients/food products from the industry. If you are a food products exporter or distributor aiming to deliver your products beyond Indian borders, acquiring a FSSAI license is the need of the hour. But first, let’s navigate on the types of licenses that FSSAI issues for food producers. ## Types Of FSSAI License ### Central License The **FSSAI Central License** is obtained by an FBO (Food Business Operator) with an annual turnover higher than **₹200 million** or is a regular food exporter from India. #### Benefits Of Having A Central FSSAI License ##### Worldwide Visibility The FSSAI License helps spread the brand or business name across all corners of the world, and helps to create a visible presence even amongst the competitors. An FSSAI approved business gets higher demand from buyers anywhere globally than a brand that does not have one. ##### Business Expansion Once you are planning to expand your business to more destinations in the world, there are legal requirements involved, such as research and development funds or expansion loans. With the FSSAI license handy, the route to obtaining these financial and legal help becomes easier and faster. As a result, you can not only ship your products beyond borders but also open outlets wherever you plan to. ##### Legal Advantage As outlined above, this license assures legal security to those who are involved in the edible food exports, as well as provides confidence to buyers that their demanded product is neither compromised for safety nor the quality is less desirable. ##### Consumer Awareness In the times of vegan awareness and boycott of certain appetiser ingredients deemed toxic to the environment, people have become more aware of the quality and environment-friendly aspects of the food they intake. A FSSAI approved business is more likely to gain loyal buyers with their thoroughly vetted products, and gives them the upper hand in a saturated consumer base. ### State License The State License of FSSAI is generally issued to businesses which operate in one state only, especially to those businesses that are working at a yearly revenue of higher than ₹12 lakhs but lower to ₹20 Crores. These may include facilities dealing with proprietary foods, vegetable oil production and processing houses using the process of solvent extraction meeting above turnover criteria. ### Basic Registration Basic Registration of the FSSAI license is usually issued to small businesses that have less than ₹12 lakhs of yearly revenue. The State Government issues FSSAI Registration in the state of Orissa with a **Form A**. This type of license is valid for a period of 1 year to a maximum of 5 years. A basic registration license helps FBOs by preventing penalties, which involves the businesses from getting approved for product sales. Having a food license also makes the food business owner (FBO) legally eligible to promote their food for its quality and make it a marketable factor. ## FSSAI Registration Now that we have a full view into the various types of FSSAI License required to export your food and beverage products internationally, it is significant to know how one can apply or register for the license. The primary steps of registering for an FSSAI License are as under: 1. The business needs to submit Form A (basic registration and should have an annual turnover of lower ₹12 lakh), while Form B for businesses having a turnover of less than ₹20 crore. Getting this submitted data verified and validated could take from 5 to 7 days from submission date. 2. Additionally, once the application is accepted, the applicant will get the registration certificate, which will have the registration number and the photo of the applicant. The certification comes with all the basics of the business, such as working business hours and location of business. 3. The required documentation for FSSAI registration are – Address proof, identity proof, list of food categories, layout plan, details of all the equipment, passport photograph, NOC from municipality, MoA and AoA, Import Export Code (IEC), and a water test report. ## Conclusion: FSSAI License Certification For Seamless Food Export Registering your food brand for an FSSAI License before exporting goods outside Indian borders is recommended to avoid any penalties. If you are a brand which deals in both packaged and perishable food products, partnering with a reputed [global shipping partner](https://www.shiprocket.in/x/) helps to minimise hassles of prohibited entry at export borders. A shipping service helps to differentiate which products require an FSSAI license and which do not. --- ## https://www.shiprocket.in/blog/get-your-global-brand-exports-ready-for-valentines-day/ --- title: Tips To Get Your Global Brand Exports Ready For Valentine's Day - Shiprocket X url: https://www.shiprocket.in/blog/get-your-global-brand-exports-ready-for-valentines-day/ description: Amongst all product categories, cut roses and personal care gift hampers make the maximum exports around Valentine’s Day. last_updated: 2023-10-25 source: webpage --- # Tips To Get Your Global Brand Exports Ready For Valentine's Day As the festivity of love nears, the Indian export industry buckles up to make the most of it. In these post-pandemic times, gift exporters and florists are expecting to approach sales figures as it was before COVID-19. Amongst all product categories, cut roses and personal care gift hampers make the maximum exports around Valentine’s Day. Let us have a look into the top export trends from India during Valentine’s Day: ## Export Trends From India During Valentine’s Day ### Majority Exports To The UK The major exports from India around this time are directed to regions in the UK, and other parts of Europe such as Amsterdam and Auckland. Did you know that approximately **35% of Valentine’s Day exports** from India between January to March are to the UK? Moreover, the regularisation of connecting flights to the European markets and the affordable cargo handling charges as opposed to the pandemic times have driven more international orders. ### Demand From The US According to the National Confectioners Association Of America, [94% of Americans](https://www.prnewswire.com/news-releases/survey-says-chocolate-is-what-americans-want-for-valentines-day-300400443.html) wish to receive chocolates as gifts on the day of love. This is because candy or chocolates are a personal favourite of the American lifestyle, and Valentine’s week stands no different. Additionally, demand for heart-shaped chocolate hampers is the highest due to the aesthetic look of the messaging. ### Surge In Rose Exports The exports of flowers have picked up exponentially this year, and the surge of demand during the love season is just the icing on the cake. Bengaluru florists have witnessed a 30% increase in export volumes of flowers this year, amounting to [20,000 bunches](https://www.thehindubusinessline.com/economy/agri-business/bengalurus-rose-exports-blossom-ahead-of-valentines-day/article66500515.ece) of roses. The top export destinations have been Thailand, Dubai, Malaysia, and Singapore, excluding the UK. ### Hold Over The Asian Market While handicrafts and artefacts are the latest trends in gifting, the govt Make In India scheme has made the demand for export gifts of this category rise more than others in the global market. When it comes to the floriculture industry, India already has established its hold over the Asian market, making major exports to Singapore, Kuala Lumpur, Beirut, Manila, Kuwait, and Dubai. ## How To Make Your Small Business Ready For Valentine’s Day Exports ### Share Valentine’s Day Gift Guides Offering a gift guide would not only increase the chances of new buyers taking notice of your brand, but also highlight the best-selling products or hampers of this season. This way, even if your gift hampers are not out of the ordinary, the option of gift guides can make the whole process of ordering and buying from your site more fun and exciting. This is because a guide helps to make the choosing process easier on the customers’ end, and they have less work to do in ordering. **Create Filters By Delivery Dates** Birthdays, anniversaries and Valentine’s day are more fun when the gift arrives on the day in question. If you provide the “**Delivery By 14th February**” option in purchase filters, you are more likely to get higher orders than otherwise. This also helps create an urgency in your buyers and compels them to make purchases even though they initially didn’t plan to. ### Apply Valentine’s Day Branding To Your Page If there is Valentine’s day specific branding for your business site and social channels, the feels get transferred to buyers’ minds. Making changes to the look and feel of your product imagery – such as the image background in red, pink, or blue, makes your brand page look festive and relevant to the trend in season. ### Deliver With Aesthetic Packaging This is the occasion of gifting, and no gift looks attractive without aesthetic packaging. Send a handwritten note, or love-themed packaging with your order that makes it easy for the customer to give it as it is, to someone they love. Before you know it, your brand could be the next best stop for gift orders from global market destinations. ## Summary: Making Global Customers The Heart Of Your Business While going out of the way in marketing your business and products during the festive season is a good way to attract customers in the season of love, keeping your customers at the centre of it is all it takes to win them. For instance, a good [post purchase experience](https://www.shiprocket.in/x/) with timely deliveries and secure packaging makes all the difference in gaining buyer’s loyalty. In a market where European florists and brick and mortar gift shops have taken a hit due to ongoing political scenarios, this is just the best time to expand your small business amidst the Valentine’s day global demand. --- ## https://www.shiprocket.in/blog/minimise-weight-discrepancies-in-global-shipping/ --- title: Tips To Minimise Shipment Weight Discrepancies In Global Shipping - Shiprocket X url: https://www.shiprocket.in/blog/minimise-weight-discrepancies-in-global-shipping/ description: Weight discrepancy is more common in international deliveries than domestic shipping. Let’s take a closer look into what are the consequences of shipment weight discrepancies in global shipping. last_updated: 2023-10-25 source: webpage --- # Tips To Minimise Shipment Weight Discrepancies In Global Shipping When we talk of [weight discrepancies](https://www.shiprocket.in/encyclopedia/weight-discrepancy/#:~:text=Weight%20discrepancy%20refers%20to%20an,shipping%20parcels%20with%20courtier%20companies.) in eCommerce shipping, it usually implies scenarios where the weight provided by the shipper or exporter while shipping the parcel overseas doesn’t match with the weight that is measured by the courier partner in both first and last mile deliveries. More often than not, weight discrepancy is more common in international deliveries than domestic shipping. First, let’s take a closer look into what are the consequences of shipment weight discrepancies in global shipping. ## Outcomes For Wrong Weight Declaration In Exports ### Damage To Shipment While Loading In most cases, the heavy weight packages are organised on the top and lightweight parcels at the bottom during shipping, especially for ocean freight, where container slip is a common issue. If there are chances of high weight discrepancies, the stability of the ship is affected, which in turn affects the stability of all containers in it. Generally, damage to goods in transit occurs primarily due to two causes – bad weather conditions and incorrect weight declaration during shipment loading. ### Extra Charges On Transit Of Shipments Different states of different destination countries have their own sets of regulations and laws for importing goods into their borders. It is therefore important for the exporter to be in the loop of the laws relevant to weight conditions in the destination border. If your parcel’s weight doesn’t match the weight declared on the documents submitted to the customs authorities, the exporter is bound to pay necessary additional charges with penal charges according to country norms, if any. ### Shipments Held Back At Customs In both air and ocean freight shipping, the business exporting is required to provide an estimated shipment weight to the logistics partner or airline/shipping line. When the delivery carrier partner moves your shipments to the port for loading and checks for actual shipment weight, the exact weight should be in the perimeter of the estimated weight declared. If it doesn’t match, your carrier airline can stop loading the misdeclared package. The customs can also retain or hold the shipment at their warehouse if they find out the weight doesn’t match with the declared value. ## Checklist To Minimise Shipment Weight Discrepancies ### Accurate Measurement Of Volumetric Weight The correct way to calculate volumetric weight of shipments is by multiplying the length, width, and height of your package in cms and dividing that number by 5000. In some cases, it is also divided by 4000. Please note that this should be done after the parcel is packaged, because the weight of the product differs distinctly between parcel with and without package. ### Check For Irregular Packaging Few types of packaging methods are irregular from cover to cover, for example in cases of tubes and poly bags. Such packaging ought to be measured in cubic metres. Since cubic measurements are not always accurate, having an automated dimensional analysis system in place helps to reduce any extra weight to the package due to the packaging. ### Simplify Workflow With A Reliable Shipping Partner Teaming up with a reliable cross-border logistics solution not only helps to scout for any or all weight discrepancies in international shipping, but also resolve them fast and efficiently. For example, [Shiprocket X](https://www.shiprocket.in/x/), a leading international shipping company in India has its very own Shiprocket weight discrepancy management system in place to support global sellers. This system helps businesses to deliver products worldwide at shipping rates based on dead weight only, in case of any weight discrepancies in volumetric weight, subject to conditions. ## Summary: Minimising Weight Discrepancies In Three Simple Steps The lesser weight discrepancies observed in shipping packages, the more you can save on extra costs as well as prevent loss of revenue due to order damage and customer dissatisfaction because of delays. Here’s what you can do to ensure minimal weight discrepancies: **Step 1:** Measure the actual weight of your parcel, including the packaging. **Step 2:** Calculate the volumetric weight of your parcel on our [international shipping calculator](https://www.shiprocket.in/shipping-rate-calculator/). **Step 3:** Declare the higher value amongst both figures as your actual product weight for shipping. --- ## https://www.shiprocket.in/blog/a-guide-to-export-pricing-strategy/ ```markdown --- title: A Guide To Export Pricing Strategy For Your Global Business url: https://www.shiprocket.in/blog/a-guide-to-export-pricing-strategy/ description: Let’s see what types of export pricing strategy are adapted in today’s market for seamless expansion of global business. last_updated: 2023-10-25 source: webpage --- # A Guide To Export Pricing Strategy For Your Global Business While there are many factors of a business that affects the overall growth of a brand, the pricing at which your product or service is sold directly impacts your brand’s revenue. But determining relative pricing for your products can be quite challenging due to differences in market factors and cost structures across the globe. Let’s see what types of export pricing strategy are adapted in today’s market for seamless expansion of global business. ## Types Of Pricing Strategies Used Globally ### Skimming Strategy This strategy mainly focuses on keeping the prices of products high initially and redeem expenditures around promotions, market research and brand development before the brand launch. ### Penetration Strategy Here, the business keeps a low price for their products initially. This is done in order to understand the market and grasp buyers before their competitors do. This helps drive away competitors from your choice of export destination. ### Marginal Cost Strategy In this type of pricing strategy, one sets the prices of their products equal to the cost of producing an extra unit of product. This means the prices include not only the charge of each product but also additional costs of materials and labour used. ### Market Oriented Strategy With this strategy, businesses consider setting prices according to the changing market scenario. This means, the prices could be higher when the demand for the product in that market is high, and vice versa. ### Competitor Strategy Here, pricing strategy of potential and active competitors in your export destination market are considered rather than just the revenue margins while making cost decisions and setting the prices for your products. ## Things To Consider Before Setting A Pricing Strategy For Your Exports Business To draw up the best possible pricing strategy that suits your business needs, there are a few factors to be taken into consideration. Let’s see what they are. ### Choice of Export Destination Firstly, one must identify the desired target audience in their choice of export destination. Once you have identified your audience group, advance towards identifying your competitors in the region and analysing their pricing strategies. This way, you can price your products based on the market demands and what your buyers are willing and looking to pay. ### Product Requisites Before you launch your product in a foreign market, it is important to ensure that the product complies with the local rules and regulations of the region. Modify your inventory according to the regulatory compliances. Moreover, check if your product’s pricing would have any impact on the demand of the destination market. ### Logistics Support Check for the best shipping mode – air, sea or roadway for your product delivery. Your product prices must be set depending on the shipping costs according to your choice of mode, and other miscellaneous charges such as cover import duties, tariffs, local taxes, customs fees, and inspection service fees. Please note that the incoterm you choose affects the overall logistics costs and in turn impacts your pricing strategy. **Documentation Requirements** Not just for regulatory and customs compliance requirements, there are multiple costs incurred during preparing the documentation for transferring your orders across borders. There are specific sets of documents for every product category, such as MSDS certification for delivery of non-hazardous goods. Every market has their own requirement of documents to accompany the imported products, that needs both time and costs to develop. ## Tips For An Ideal Pricing Strategy Pricings for exported products is quite different from the usual domestic prices, hence the pricing strategy should also be different. Moreover, your pricing strategy should be flexible to the changing market trends, in order to create new prices according to industry standards. Once you’ve finalised the pricings for your products, check whether they sync with the terms and conditions of your business. Sometimes, overlooking terms of business such as returns and refunds policies creates additional costs in the long run. ## Summary: Dive Into Global Business With Better Pricing Strategy While your pricing strategy could be on top of the industry, there could still be hassles in doing global business. This is because handling repeat orders could get out of hand if you’re not prepared. One can bring in a larger inventory of products to prevent this from happening, all the while not compromising on the quality of the products. You can also select a [global shipping partner](https://www.shiprocket.in/x/) with automated, speedy workflows that help prevent any congestion at ports during high demand seasons. ``` --- ## https://www.shiprocket.in/blog/what-is-multi-courier-tracking-for-international-orders/ --- title: What Is Multi Courier Tracking For International Orders url: https://www.shiprocket.in/blog/what-is-multi-courier-tracking-for-international-orders/ description: What are multi-courier tracking and its challenges? Read this article to know how Shiprocket’s advanced tech and expert team can help. last_updated: 2023-10-25 source: webpage --- # What Is Multi Courier Tracking For International Orders The Atmanirbhar Bharat campaign gave India the necessary push to become self-reliant. Indian products were a necessity and luxury in many parts of the world. This campaign pulled them into the spotlight. Many goods are exported extensively from India or are manufactured solely for exports. Among those, the products with the highest international demand are: 1. **Engineering Goods:** Accounts for 3% of the GDP and [27%](https://www.ibef.org/exports/engineering-goods-exports-from-india) of the total exports. 2. **Precious stones and jewellery:** Accounts for 10-12% of the Indian exports and 7% of the GDP. 3. **Petrol Products:** Their export share declined in 2020-21 to [8.9%](https://pib.gov.in/PressReleasePage.aspx?PRID=1712892) due to covid restrictions. 4. **Agricultural and Food Products:** They brought an enhanced revenue of [USD50.21 billion](https://www.ibef.org/exports/agriculture-and-food-industry-india) in 2020-21. Of this, rice, wheat, maize and buffalo meat hold the highest share in exports. Plus, India contributes 10% to global tea exports. 5. **Pharma:** India contributes around [20%](https://www.ibef.org/exports/pharmaceutical-exports-from-india) to the international pharma supply, of which 60% is vaccines. 6. **Medicinal products:** Their demand increased by [38% year-on-year](https://sell.amazon.in/grow-your-business/amazon-global-selling/blogs/top-10-exports-of-india) in 2020-21. 7. **Traditional and native handicrafts:** India exports goods worth [USD4.35 billion](https://www.ibef.org/exports/handicrafts-industry-india) in 2021-22. 8. **Leather and Textile:** The demand for home textiles increased by 37.5%. India is the sixth-largest exporter of artificial fibre textiles globally. Plus, India is the fourth-largest exporter of leather goods globally. These products are different in nature and demand additional care in handling. For example, pharmaceutical, meat, and dairy products must be shipped time- and temperature-sensitive, while precious jewellery needs more security. For such immaculate shipping, you need knowledge and expertise. You find both in a reliable shipping partner. ## How To Start Shipping Using A Reliable Courier Partner? Based on the following parameters, research well before choosing your courier partner: - **Service Level:** Whether you are catering to the domestic audience or trying to go global, your shipping partner must be able to serve you the way you and your customers deserve. - **Delivery Speed and Geographical Expanse:** Good service includes a decent delivery speed and bigger geographical coverage to expand your operations globally. Your partner must be able to catapult your business across borders. - **Customer Service:** No service is complete without good post-sales customer service. Their customer service must be strong enough. - **Pricing:** They must be able to provide you with the expected level of services at desired rates. - **Shipping Needs for Specialised Cargo:** Your partner must be able to transport special cargo like pharma, expensive items, and perishables that need extra care and specialised handling. - **Experience and Expertise:** Someone with ample industry experience and skills would match your needs as goods must be delivered in their expected state. - **Courier Tracking Ability:** Your courier partner must be able to track your shipments and provide regular updates on time. Sometimes your customers might book multiple couriers for a particular location, different items from different locations via a single booking, or various carriers to ship parts of a single consignment. What happens then? Let’s take a look. ## Challenges In Tracking Multiple Orders **Courier tracking** is dependent on multiple factors and is prone to errors. But it can get trickier, leading to a lot of mess if not handled properly. Here are the challenges you may face in **multi-courier tracking**, especially with an international shipment. ### Inventory Distribution **Multi-courier tracking** can become problematic if the booking includes various products and not all are available simultaneously. Or, if the booking needs different products to be picked from distantly located warehouses, this could be a challenge. Updating the **courier tracking status** is an additional hiccup in such a case. ### Lack of Branding Expertise If a single shipment has been split and booked on multiple carriers, each part may undertake a different packaging branding and notifications from the courier services. But ultimately, proper branding is critical for your business. If the consignee is the same, receiving some packages branded with your logo and the others with another’s mark will make a poor impression. ### Weight Discrepancies A significant hurdle in **multi-courier tracking**. Different carriers might use a variety of weighing scales, which may show varied figures. Ultimately, the shipment suffers due to this discrepancy. It might lead to unwanted hold-ups and delay the delivery, thus affecting the courier delivery tracking as well. ### Delayed Delivery It happens due to many reasons. If the shipment carries time and temperature-sensitive cargo, it can have financial implications. For instance, delayed delivery combined with poor storage facilities can spoil the vaccines or meat products, thus rendering them unfit for consumption or use by the public at the destination. But in the end, they affect a customer’s overall delivery experience, and every delayed shipment brings terrible reviews to your company profile. ### Poor Information Flow Customers demand timely and accurate information about their shipments. The courier company needs to update them with the shipment’s whereabouts and the arrival time at the destination. A lack of correct data flow harms the company’s image. Collecting the correct information can be challenging if your shipping partners don’t share it with you when needed. The ground gets more slippery if your shipment crosses multiple borders and customs to reach the destination. You might have to check many websites and portals and connect with several people to get your hands on the correct information about your shipment. ### Damaged Goods Damages can be expensive to bear because of: - Claims from the customer - Effect on the brand image due to poor service - Commodity replacement or repair - Discounts you may have to shell out to please the customer - Expenses on insurance and freight claims - Costs due to examination and disposal by customs - Managing product returns - Losing the existing and future customers due to poor reviews All these problems occur when there are too many chefs cooking the broth. Dealing with many carriers at once can become a tad more organised if you could manage **multi-courier tracking** in a centralised manner, like a unified tracking mechanism. Let’s see what its benefits would be. ## Benefits Of Unified Tracking ### Centralised Inventory Database A central repository of inventory information from multiple suppliers can help you better serve your customers. They can choose from a wider product range without disrupting the supply chain. ### eCommerce Fulfilment Tool Online fulfilment tools enable branding for every shipment. They can even sync the packaging design so that multiple parts of the booking don’t arrive looking completely different from each other. ### Computerised Weighing Mechanisms A mechanised weighing and balancing tool can help you drive this problem away. Most advanced logistics companies use globally standardised machines that show the same weight and dimensional figures as the package moves across nations. A reliable courier partner can take care of this worry for you. ### Inventory Accuracy And Capacity Accurate inventory details are needed to enable the streamlined data flow from origin to destination. Advanced barcoding and automated operational flow can optimise the storage and logistics for your company. ### AI And ML-Based Tools AI and ML-based tools help streamline and optimise **courier tracking** while preventing human errors as much as possible. For example, automated chatbots can assist customers in **courier delivery tracking**. At the same time, intelligent supply chain management software helps you manage the backend efficiently. ### Enhanced Product Packaging Excellent packaging is needed for specialised and general cargo deliveries. Sturdy packaging helps prevent any damage or loss to the load. A skilled courier company knows how to protect your cargo and ready it for delivery over thousands of miles safely. ## How can Shiprocket X Help? [Shiprocket X](https://www.shiprocket.in/x/) understands the need for a smooth movement and uninterrupted flow of information for your customers’ orders. That’s why the tracking process has been simplified, making it centralised and hassle-free. All you need to do is: 1. **Upload Documents:** To begin, share your documents like the IEC and PAN card on our portal. 2. **Order Information:** The Shiprocket X platform has been designed keeping your needs for international shipping in mind. It allows you to import the order details from other marketplaces easily. Our system integrates with the portals like Amazon, Shopify and eBay, so that you can port order information with a snap of your fingers! Looking to add order data manually for easy tracking? You can easily do that with our one-stop-shop for courier tracking needs. 3. **Select the Shipping Mode:** Air, land or sea; take your pick from the list of shipping modes and delivery speed as per the pin code serviceability. Numerous shipments, multi courier tracking, one solution: Shiprocket X. 4. **Go Shipping:** You prepare the package for shipping and leave the rest to Shiprocket. It’s your go-to place for all services like generating labels and invoices and scheduling pick-up from the seller in one place. You are ready to ship the order in a few clicks. 5. **Unified Courier Tracking:** Multiple courier delivery tracking in one place. Know the courier tracking status for every package without the hassle of logging into different portals for information. **Multi-courier tracking** can be complicated enough without the right pair of hands to support you in your journey abroad. Partner with Shiprocket X to sail across the borders smoothly. Connect with their [team of experts](https://www.shiprocket.in/x/) today. --- ## https://www.shiprocket.in/blog/how-to-create-unique-ebay-product-listing/ --- title: How To Create Unique eBay Product Listing url: https://www.shiprocket.in/blog/how-to-create-unique-ebay-product-listing/ description: On eBay, building a trustworthy relationship with your global customers is the key to increasing your sales. Here are a few ways you can ensure buyer loyalty from across the globe with unique eBay product listing. last_updated: 2023-10-25 source: webpage --- # How To Create Unique eBay Product Listing Did you know that there were over [18 million](https://www.edesk.com/blog/ebay-statistics/#:~:text=28%25%20of%20eBay%20sellers%20are,sellers%20currently%20on%20the%20platform.) sellers on eBay in 2022? The online eCommerce industry is getting both competitive and saturated by the moment, but with over [133 million shoppers](https://investors.ebayinc.com/fast-facts/default.aspx) worldwide, there are more than plenty opportunities to sell your products on eCommerce marketplaces, especially on eBay. *eCommerce Trivia: There were 1.7 billion product listings on eBay in 2022* Grabbing buyers from all over the world for your business needs an extra mile of effort than finding buyers domestically. Let’s see how. ## What Influences Global Buyers When Shopping On eBay? To grab the attention of customers and stand out from the seller crowd, you must first know what most buyers look for in a brand when shopping online. Here’s what they are: ### Brand Visibility The first and most important factor playing into the minds of buyers is global visibility of a brand. It could be on social channels, on search engines such as Google, or on commercial advertisements. The more the visibility, the more authenticity you can build in front of your global audience. Not just it, this spreads the word about your brand’s existence in the market. ### Pricing Product pricings almost always have a major influence on buyer decisions when it comes to eCommerce, but this is more so in case of international customers. This is because there are additional charges involved such as shipping fees and secure packaging costs. Whether you are a brand with a direct to consumer channel or a retailer, pricing is always the primary factor involved. ### Product Imagery 75% of online buyers rely on product photos when looking to make a potential purchase from an eCommerce website. Retailers with high-quality images have a higher chance of orders flowing in than others. Moreover, the option to zoom product photos is an added advantage for buyers if they wish to view the products closely before placing any order. ## How To List Products On eBay Effectively Whether it’s on eBay, or any other eCommerce marketplace, building a trustworthy relationship with your global customers is the key to increasing your sales and order flow. Buyers mostly reason with the overall product visibility, aesthetics of brand, and professionalism in order placement and processing. Here are a few ways you can ensure buyer loyalty from across the globe with unique eBay product listing: ### High Ratings The more negative feedback you have on your product pages, the lower are the chances of retaining loyal customers globally. Seller ratings are crucial for leading platforms like eBay, and you should always strive to achieve eBay top-seller benchmarks as much as possible. Here’s how. 1. **Less delayed deliveries:** The total number of delayed deliveries must be less than 2% of all orders placed annually. 2. **Minimum defective products:** Everything you ship must reach your buyers in a perfect condition, and if there are defects, it should be minimal (only 3 to 4 orders per year). 3. **Quick Resolutions:** In scenarios of concerns regarding product or orders, quick buyer ticket resolutions help to gain buyer confidence and in turn, higher seller ratings. ### High-Quality Photos When we talk about high-quality photos, this includes the product’s colour, image quality and has multiple images to view on. This means your products should be sized well, with a higher resolution of at least 500 pixels (1600 pixels for mobile version) for listing on eBay. Furthermore, the product’s imagery must contain photos from different angles for the buyer’s clear understanding, and must have minimal clutter on the background. ### Categorise Strategically You can either catalogue your products through eBay’s catalogue (which includes identical looking products from other sellers as well) for a professional visibility, or create your own catalogue on eBay. Once you are done cataloguing, you can now add very specific features to your products that makes it easier for buyers to land on your product. For example, adding various colour combinations and sizes for the same item will make your product pop-up in exact search results requested by customers. ### SEO-Friendly Listings Buyer behaviour suggests that people almost always opt for products that pop-up in the first few search results, or in the first page of the product pages. eBay’s own search engine tool, [Cassini](https://crazylister.com/blog/ebay-search-engine-cassini/), helps your products rank and get displayed on top search results with ease. Cassini makes SEO-based rankings based on the following measures: - Item information - Product description - Response time - Click through rate - Sell through rate - Seller ratings and feedback - Shipping policies and delivery times ### Generous Offers Over [60% shoppers](https://clevertap.com/blog/ecommerce-return-rate-statistics/) check for returns and refund policies before placing any orders on eCommerce platforms. You can offer free returns on your products for more demand globally. eBay supports its sellers with a partial refund policy for international order returns now, while few leading sellers can also offer free returns up to 30 days of order delivery. ### Effective Pricing Strategy Comparing best items at reasonable prices is what buyers are after, especially when it comes to international orders, with all the extra shipping and return costs. Ensure your item prices are better than what your competitors offer, and settle for a price that works both for you and your dedicated buyers. ## Bottom Line While it is tempting to sell your products on global platforms, knowing how to list products on eBay and achieve regular sales from across the globe is primary. Choosing the right imagery, detailed descriptions, and creating aesthetic advertisements are a few ways to ensure you attain the right market for your global business. Aligning your product descriptions with SEO friendliness of eBay further helps your products stay on top of the marketplace. Read our blog on how to start selling your products on eBay today [here](https://www.shiprocket.in/blog/guide-for-ebay-seller/). --- ## https://www.shiprocket.in/blog/ioss-in-international-customs-an-introduction/ ```markdown --- title: IOSS In International Customs: An Introduction url: https://www.shiprocket.in/blog/ioss-in-international-customs-an-introduction/ description: With IOSS, shopper is charged only once at the time of purchase, while traditionally customers are charged import VAT as well as admin fee. last_updated: 2023-10-25 source: webpage --- # IOSS In International Customs: An Introduction Introduced on July 1, 2021, the **Import One Stop Shop (IOSS)** is a VAT regulation used by [eCommerce](https://www.shiprocket.in/blog/components-of-ecommerce-business/) merchants and suppliers to import goods into European countries from non-European countries with a very low real value. eCommerce goods dispatched with real value not exceeding 150 Euros can go duty-free into European borders. With IOSS, the shopper is charged only once at the time of purchase, as compared to the traditional method where customers are charged import VAT as well as admin fee in order to receive their shipment. ## Where is IOSS used? IOSS is generally used when the intrinsic value of goods imported does not exceed €150, and the supplier is from outside European Union borders at the time of importation. Merchants with a registered IOSS are subjected to various benefits while importing goods into the country. Let’s see how. ## How Is IOSS Beneficial? While the use of IOSS isn’t mandatory, it can be used to declare as well as pay import [VAT](https://www.shiprocket.in/blog/what-is-vat/) in the following scenarios: ### Parcel arriving from outside EU Goods that are being transported into the European Union borders must be located outside the borders, in a third country or third territory at the time they’re sold. Moreover, the seller/supplier must also be a taxable person located outside the borders at the time of supply. ### Goods below €150 Goods which are sent in consignments of real value not above €150 to customers in the European Union regions can be declared using the Import One Stop Shop (IOSS). ### Devoid of Excise Duties Goods that are spared from excise duties are also eligible to declare for IOSS and pay import VAT accordingly. ## IOSS Registration: How Does It Take Place For IOSS registration, there are separate registration procedures for suppliers inside European borders and those outside the EU. ### For Suppliers In EU Sellers or suppliers based out of the European Union can register in their Member Establishment State or commonly the Member State they identify with. It is noteworthy that this includes the electronic interfaces established in the EU that are also deemed suppliers. Although they can be eligible for IOSS, there will be no recession for import VAT for their goods. ### For Suppliers Outside EU Suppliers that are established in a third country or are outside the European Borders can register for the IOSS directly in any Member State of the EU. Here, the packages being supplied must be sent from the third country in question to the EU (applicable only to Norway in the current period). ### For Suppliers Without Fixed EU Establishment Suppliers that don’t have any fixed establishment in the EU nor are established in any third country with [VAT](https://www.shiprocket.in/blog/what-is-vat/) conclusion from the EU will need to have an appointed EU established intermediary. The Member State of identification for those cases will be the EU Member State where the intermediary is established, which also includes the electronic interfaces established in the EU that are also deemed suppliers. ## Summary: Using The IOSS For Import VAT Charges The goods supplier can charge VAT at the original rate, that too, at the time of supply, while availing the IOSS. Time Of Supply is the exact time when the payment of goods is transferred from customer to the supplier in question, which is why the customer pays a VAT-inclusive fare of the goods to the supplier at the time of sale. This VAT can now be declared as well as paid by the supplier (or their intermediary) through a monthly IOSS return in the Member State Of Identification where the taxpaying importer has registered for the IOSS. Partnering with shipping partners that provide sellers/suppliers receive free IOSS registration and management of their shipping account, albeit with due consent of the seller is an added relief. The seller simply needs to pay their [shipping partner](https://www.shiprocket.in/) a fee as IOSS charge per shipment for filing the VAT returns in the destination country. ``` --- ## https://www.shiprocket.in/blog/what-is-abandoned-cargo-in-international-shipping/ --- title: What Is Abandoned Cargo In International Shipping? url: https://www.shiprocket.in/blog/what-is-abandoned-cargo-in-international-shipping/ description: Abandoned cargo presents many complications for shipping companies since they become liable for its storage fees, demurrage, port fees, etc. last_updated: 2023-10-25 source: webpage --- # What Is Abandoned Cargo In International Shipping? ## What Does “Abandoned Cargo” Mean? Cargo that has been left behind at a port with the importer (consignee) having no intention to clear it and take delivery even after a reasonable period can be called “abandoned cargo”. This also includes instances when the consignee cannot be located or identified. What is a “reasonable period?” This can vary depending on the country. For example, cargo is considered abandoned in India if it hasn’t been claimed for more than 30 days. This period can be as high as 90 days in other countries. ## What Are The Reasons That Cargo Is Abandoned? In the world of cargo [import-export](https://www.shiprocket.in/blog/import-export-code-iec-india/), there are several reasons for cargo abandonment, including legitimate reasons such as consignee bankruptcy, commercial disagreements, and cargo discrepancies. For example, cargo can be rejected at the exporter’s port by denying or withholding, custom clearance of export cargo. Cargo can also be rejected at the destination port due to missing licences, rule changes, or discovering cargo on the import-ban list. Often, the consignee refuses to pay import duties and taxes that weren’t intimated clearly while arranging the dispatch. Cargo can also be unclaimed due to conflicts or damages between the involved parties (buyer, freight forwarder, seller, or authorities). Additionally, the reasons for abandonment also – unfortunately – include fraudulent practices such as people using it to dispose of illegal cargo or waste cargo. ## Who Is Liable For Abandoned Cargo? Several stakeholders are involved in the ocean freight process: the shipper (consignor), the carrier, the agent, and the consignee. Therefore, when a problem occurs, it could be difficult to prove where the liability rests. Essentially, it all begins with the shipper and his liabilities. So, it is best to ensure that all parties are clear about what they are – or, aren’t – responsible for, and that everything is executed according to the applicable law. For example, should the cargo be abandoned by the consignee while overseas, the shipper would be responsible for all charges (across the length of shipment). This includes returning the cargo, selling it to another person, or even disposing of it. Abandoned cargo presents many complications for [shipping companies](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) since they become liable for its storage fees, demurrage, port fees, costs to dispose of the goods (etc.) until the abandoned cargo stays on the port premises. Although the shipping line seeks payment of dues from the shipper/consignor or the freight forwarder, it is obvious that sorting and closing out such abandoned cargo is a cumbersome and costly process. If a shipper, freight forwarder, or shipping line is named “the agent” in the shipping document (e.g., bill of lading), the costs/losses of the abandoned cargo would primarily affect them. Similarly, the consignee would be affected should he have made the payment (including a partial one) for the cargo. ## 10 Tips To Avoid Cargo Losses Due To Cargo Being Abandoned While only the true owner of the cargo has control over its abandonment, the shipper/consignee, forwarder, or shipping line can still take early precautions to limit losses caused by abandonment and prevent conflicts on who is liable for the abandoned cargo. 1. Study all contracts and paperwork for ocean services closely. Outline all exporter obligations, custom clearance of export cargo, and special/unexpected situations e.g., the Covid pandemic. 2. In cargo import-export, unless the shipper has submitted the export declaration, shipping lines mustn’t load containers onto the vessel. If not submitted, the shipper has probably not yet sold the cargo and doesn’t have a consignee, which immediately increases the charges of unclaimed (abandoned) cargo at its destination port. 3. Maintain updated communication with customers. Problems faced by various [supply chain](https://www.shiprocket.in/blog/b2b-vs-b2c-supply-chain/) stakeholders – e.g., agents, terminals, haulers – must be explained to customers so they understand that it is beyond the freight forwarders’ control. 4. Shipping lines should communicate directly with the consignee and make sure they are in the loop about the booking. 5. Make it clear to the shipper/consignee that they cannot abandon cargo without facing consequences such as tax duties, or fines. 6. Shipping lines could demand payment in cash for ocean freight or run credit/background checks on their shipper/consignee to provide against bad debt. 7. Monitor overdue containers closely and touch the customer. Remember that charges will be ongoing. If the consignee was intimated of arrival but hasn’t responded within a “reasonable period,” e.g., two weeks. 8. Quick action is paramount. Suitable pressure on the shipper or consignee can resolve matters quickly. Merchants will rarely cooperate once charges exceed cargo value. Check your insurers for the amount of cover available. 9. To save costs, store the cargo in a bonded [warehouse](https://fulfillment.shiprocket.in/) and unstuff it. Since common recourse for abandoned cargo includes re-exporting it, selling it to someone else, or auctioning it, you must be aware of firms that have the know-how in deposing abandoned cargo. 10. Maintain proper records of notices, communications (etc.) and remind importer/exporter regularly of their contractual responsibilities. This minimises claims risk and gives you the necessary evidence when required. Lastly, regardless of who you are and your role in the ocean-freight process, you must stay atop your game and ensure prompt action. Believing that “things will resolve themselves” and you will emerge with little or no damage from the very real, everyday problem of cargo abandonment will lead to losses. You must choose the stakeholders and partners you work with carefully. It is advised to go with reputable companies with a good track record of performance. ## Conclusion: Efficient Cargo Tracking To Prevent Abandonment [Shiprocket X](https://www.shiprocket.in/x/) is a low-cost cross-border shipping solution that enables brands to ship products across 220+ countries via multiple carriers from a single place with unified tracking. This seamless unified tracking helps you track your cargo in one place. It also provides a security cover that protects your shipments against the risk of damage or loss and keeps you relieved by sending your buyers real-time tracking notifications via Email & SMS. --- ## https://www.shiprocket.in/blog/starting-world-wide-delivery-in-b2b-ecommerce/ ```markdown --- title: Things To Lookout For Before Starting World Wide Delivery In B2B eCommerce url: https://www.shiprocket.in/blog/starting-world-wide-delivery-in-b2b-ecommerce/ description: B2B ecommerce sales account for approximately 8.7% of global retail, with a growth of 5% annually owing to four causes. last_updated: 2023-10-25 source: webpage --- # Things To Lookout For Before Starting World Wide Delivery In B2B eCommerce We often hear of nuances where hospitals in London import equipment single use recyclables from Indian shores, and vice versa. If you, as a domestic seller, ever contemplated whether [selling](https://www.shiprocket.in/blog/online-selling-process/) overseas is worth it, the numbers will answer for you. **Did you know that B2B sales account for approximately 8.7% of global retail, with a growth of 5% annually?** ## Four Reasons For Increase In B2B E-Commerce Worldwide Delivery ### Less Stringent Border Regulations  With standard international regulations in place, it is easier for [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) to compartmentalize goods on the basis of hazardous materials, heavy items, and more. Moreover, the documentation process has upgraded to being hassle-free: all you need to get started is an IEC (Import Export Code). ### Simplified Digitalization Of Freight With digital freight optimization, the tedious management of documentation for each shipment container is quicker, easier and primarily, transparent. While there have been instances of businesses overpaying up to 30% on freights due to lack of transparency, freight digitalization helps cut down paperwork costs and keep the [shipping rates](https://www.shiprocket.in/shipping-rate-calculator/) accurate. ### Global eCommerce Access And Mobile Penetration With 4.95 billion internet users across the globe as of today, most of the business world is online. From home entrepreneurs to small & mid sized businesses and multinational enterprises, the massive potential for growth and direct market access is just a click away. ### Cross Border Fulfillment Capabilities  Consumers in [B2B ecommerce](https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/) usually manage and maintain their inventory in one go, which is why most orders are always in advance and in bulk quantities to avoid multiple freight charges. This ultimately aids the sellers to meet the orders on time and skip on delays and mismanagement that might occur otherwise in case of multiple miniscule orders. ## Buckle Up To Ship Globally If you are a B2B business looking to make world wide delivery for your products, this is perhaps the best time to take advantage of the opportunities to sell internationally and create a demand. Although, there are a few typical issues that get in the way: incorrect quotes that forces your customer to pay more, a package getting stuck due to unavailability of the right paperwork, fraudulent [courier services](https://www.shiprocket.in/blog/fastest-courier-services-india/) and more. In lieu of these concerns, here are a few boxes to tick before you go global: ### Where Does The Demand For Your Product Stand?  Suppose you are shipping to country X. The first collateral you need to consider is how much of a demand is your product to that country and what is its taxable amount. If the country’s customs fee is equal to the value of your product, your customer would have to pay a hefty amount, deeming it expensive in that market. Knowing the duty charges and regulations impacting your product helps make a conscious decision in processing orders. This also facilitates you to decide which shipping mode to opt for during the transport. ### How To Accurately Determine Global Shipping Rates?  Different international courier companies charge differently depending on the country of destination and customer base. Implementation of an integrated shipping rates calculator can allow sellers to search every international option available and make accurate shipping estimates. In an international B2B ecommerce scenario, most often buyers won’t place an order unless they are in the loop of the complete cost, including delivery dues and duties of the products they’re buying. ### How To Incorporate An Ideal Fulfillment & Shipping Process?  For a timely and effortless fulfillment process, valid and accurate contact and address information from customers is the key. Nowadays logistics partners have shipping automation softwares in place that eliminate input errors by allowing users to automatically import orders from [any/all marketplace platforms](https://www.shiprocket.in/channel-integrations/). Such softwares also allows users to locate orders and track them from a singular dashboard. ### How To Cut Down Documentation Costs?  Choosing electronic documentation is not just a time-saver but also helps cut down the printing hassles. Some countries require more than 5 invoices of one single product at a go, and for B2B bulk shipments, the paperwork costs exceed than anticipated. By submitting electronic invoices/clearance documents, one no longer needs to print multiple copies. ## Best Practices To Follow For A Hassle-Free Global Delivery ### Import/Export Regulations While shipping international cargo in B2B eCommerce, the shipment process depends primarily on the type of commodity, the purpose of exporting, its value, and restrictions in the sender’s/receiver’s country. An [export](https://www.shiprocket.in/blog/get-iec-code-import-export-code-application/) license/ECCN number is required to file export information, which is done electronically via an automated export system. Additionally, the seller also needs to ensure that the receiver is legally suited to receive the cargo and doesn’t fall in the gray area. Using relevant standards across your cargo while filing regulatory forms helps avoid any setbacks. ### Duties & Customs Value Did you know that most customs fines are due to improper valuation and classification of goods, and trade agreement misunderstanding? The primary fields to fill on customs review documents must always be correct to avoid such hassles. One can do that by using an automated system that intakes all shipment information from documents and translates accordingly. Furthermore, classification of shipments and application of the right [tariff codes](https://www.shiprocket.in/blog/what-is-a-tariff/) in all documents, followed by auditing and submitting data to effectively relay packages to the customs, help ensure accuracy. ### Transit Security B2B shipments mostly compose of bulk or heavy items, and are thus more prone to damage or go missing in transit. While most shippers procure insurance to cover for such mishaps, there are freight forwarders or [shipping platforms](https://www.shiprocket.in/x/) that offer insurance policies inclusive of the total shipping procedure. It’s always critical to opt for such an insurance-inclusive package prior to any loss and not wait until a loss actually happens to buy out insurance. ### Documentation Verification And Re-Verification One wrong entry in your documentation could land your shipment at a completely different country, or subject it to a lengthy scrutiny process at the receiver port. In order to avoid delivery disruptions as well as revenue mismanagement, it’s crucial to ensure all fields filled in documents are complete and accurate. ## Summary: Ship Global Yet Simple With Seamless Automation  As dreamy as it may perceive to be, shipping across borders isn’t a light business. Too many than more, B2B businesses involve bulk, recurring shipments and partnerships that have grown over long periods of time. Constant tracking and monitoring of shipment, clearing legal dues, opting for the most cost efficient mode, and knowing the regulations per country you ship to are just the tip of the iceberg. Leading international logistic partners like [Shiprocket X](https://www.shiprocket.in/x/) help supercharge your business across 220+ countries by leveraging your supply chain into a much simpler process. ``` --- ## https://www.shiprocket.in/blog/what-is-import/ --- title: Handling eCommerce Import Requirements In India url: https://www.shiprocket.in/blog/what-is-import/ description: Read what is import requirements in India. How to handle import requirements in India and other procedures. last_updated: 2023-10-25 source: webpage --- # Handling eCommerce Import Requirements In India A business based in India purchases goods or services provided by a company based in another country called import. Imports help countries source products for domestic consumers that might not be available within the country. Take a look at [what is import](https://www.shiprocket.in/encyclopedia/import-import-duty/) and how to tackle the import process in India. *[Image: Handling eCommerce Import Requirements in India]* ## What Is Import? Import is an integral part of international trade. Shipping by sea and by air is the most popular mode of transportation for importing goods in a country. Importers can make [freight shipping](https://www.shiprocket.in/blog/freight-shipping/) by air or ocean using a Full Container Load (FCL) or Less than Container Load (LCL). The large consignment that takes up the entire container space is called an FCL shipment, while the small consignment that shares the container space is called an LCL shipment. An FCL shipment has a shorter transit time than an LCL shipment. Importers can deliver their cargo by the mode of air, which is a bit costly than shipment by sea mode. In this blog, we will be discussing import requirements in India. So if you are planning to import goods in India, this post will explain import requirements, customs duties, taxes, and other processes you will be handling. ### What Is Import Duty In India? All products imported in India have to pass through the procedure of customs to ensure proper evaluation. The customs authorities charge the appropriate tax and also check the illegally imported goods. It is important to note that import duty in India is a tax imposed by the government on goods from other countries. Also, importers have to acquire the [IEC number](https://www.shiprocket.in/blog/import-export-code-iec-india/) for the commercial use of imported goods. There is no requirement to have an IEC number if the goods are imported for personal use. The import duty varies from product to product and is categorized based on the material type and from where it is acquired. In India, import duties are collected by the Central Board of Indirect Taxes and Customs (CBIC) and are governed by the Customs Act, 1962, and the Finance Act. ### What Is Import Process In India? *[Image: What is the process of import in India]* #### Step 1: Making The Shipping Arrangements In this process, the importer collects container details, shipping instructions, and documents from the exporter to finalize the deal and makes shipping arrangements. In the next step, the exporter of the origin country needs to submit the [bill of lading](https://www.shiprocket.in/blog/aware-shipping-terms-part-ii/#:~:text=Bill%20of%20Lading%3A%20The%20official,as%20a%20receipt%20for%20goods.) (B/L) to the importer. In case if the bill of lading is surrendered at the origin, the exporter also needs to share Surrender details unless the shipment is under “documents against payment” or letter of credit). Confirmation of local taxes and charges for import services are paid by the exporter and sent to the importer. The Shipped on Board confirmation is required at this stage to approve and plan vessel movement. #### Step 2: Shipment In-transit Activities For shipment in transit, the destination agent informs the importer of the shipment process and any delays. Before the shipment arrives at the port of the importer’s destination, the carrier submits an Import General Manifest (IGM) with the customs department of India. This document includes details of shipments carried by ship along with their bill of lading numbers. The Cargo Arrival Notice (CAN) is also a mandatory document that the carrier needs to submit to notify the importer about the shipment weight, description of the goods, number of packages, and charges, if any. #### Step 3: Port Of Destination Activities In this process, the import shipments, once they arrive at the port of destination, are off-loaded and loaded on trailers and moved to a container freight station for the process of customs clearance. #### Step 4: Bill Of Entry Filing For Import Clearance The Bill of Entry (BOE) should be filed within two days of the shipment’s arrival at the destination port. It is one of the essential documents for the clearance of import requirements in India. The agents mark the Bill of Entry before the goods enter into a country before their consumption. For the Bill of Entry filing in India, the customs agent can enter the details on the official website of the Central Board of Indirect Taxes and Customs. #### Step 5: Cargo Customs Clearance Activities After the Bill of Entry number is generated, the customs department evaluates the process and assesses the duty applicable to a particular cargo based on commodity classification. The customs department checks if the cargo is restricted or prohibited for import in the country or required licenses or permissions. If the customs department doesn’t find the cargo valid, the shipment is sent to evaluate the goods. After the open evaluation of imported goods, the customs officer endorses the bill of entry with a “Pass Out Order” stamp. The importer needs to complete the payments and taxes for [customs clearance](https://www.shiprocket.in/blog/international-shipping-documentation-taxes-demystified/). #### Step 6: Document Submission Requirements For the import customs clearance, the importer must submit the purchase order, bill of lading, license for import, list of package items, declaration copy, certificate of origin, letter of credit, bill of entry number to the carrier. #### Step 7: Delivery Of Imported Goods The delivery of imported goods is an essential step of the process. It’s the importer’s responsibility to fulfill the last-mile delivery of shipment containers. *[Image: SR-X Blog Strip]* ### How Import Duty Is Levied? Online stores that import goods in India attract an essential customs duty of 10%. Also, have to pay [goods and services tax (GST)](https://www.shiprocket.in/blog/gst-for-ecommerce-businesses/) as fixed by the government. Therefore, for most eCommerce goods, total import duty payable = Basic Customs Duty + Customs Handling Fee. ### How To Pay Import Duty In India? After the clearance of imported goods from the Indian Customs Department, follow these steps to pay import duty: 1. Visit the [Icegate e-payment portal](https://www.icegate.gov.in/) 2. Login to the portal using your credentials or by entering your Import/Export Code 3. Go to the e-payment option to check all your unpaid e-challans or payments 4. Select the challan/payment you wish to pay 5. Choose your bank/debit card 6. You will be redirected to the bank’s payment gateway to make your payment 7. After the payment is done, you will be redirected to the Icegate portal. 8. Finally, take the print of your payment receipt For GST payments, you can visit the [GST portal](https://www.gst.gov.in/) or pay in cash. Register with [Shiprocket](https://www.shiprocket.in/) to make your eCommerce shipping and import procedures easy. We provide trusted logistics providers and cargo tracking facilities from pick-up to drop-off. *[Image: SRX Blog Bottom banner]* --- ## https://www.shiprocket.in/blog/start-international-business-from-india/ ```markdown --- title: Tips To Start Your International Business From India - Shiprocket X url: https://www.shiprocket.in/blog/start-international-business-from-india/ description: Starting your international business is a great opportunity to reach out to a vast audience globally. Know these tips before getting started. last_updated: 2023-10-25 source: webpage --- # 7 Things To Keep In Mind Before Starting Your International Business From India In 1996, when eCommerce first started in India, nobody could guess that it would grow exponentially. Today, after almost 26 years, [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) has become one of the key contributors to all retail sales. Indian sellers are also selling their products abroad, and the entire world is a vast global marketplace. According to Statista, In 2020, over 2 billion people worldwide purchased goods online. That means the market is growing at a fast pace, and this is a great time to join the bandwagon and target an untapped market that is equally eager to purchase your products. ## Points to Consider Before Starting your International eCommerce Business ### A Thorough Market Research Before starting any business, be it domestic or international, you must conduct a complete analysis of your target market and the demands of your customer. When starting a global [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) or expanding globally, it becomes even more important to research the market you want to sell in as it is completely foreign territory. Carefully study the products selling in the market, your competitors, customer preferences, etc. Conduct a SWOT analysis to know where your company stands and understand how your competition works. For your product to work, you will need to blend the local concepts of the country into your business strategy. That is why research plays a critical role. ### A Globally Sound Website When you begin your [global eCommerce venture](https://www.shiprocket.in/global-shipping/), your website is your only tangible touchpoint for the customer. Hence, it must be optimized to cater to their needs. The products must be regularly updated, and you must have a currency converter that can display the prices. Also, having a translation feature on the website can be useful if buyers want to translate the content into their native language. ### Marketing Plan Setting up shop abroad is only part of the process. The real game begins after that. Your efforts are of no importance if your audience doesn’t know that you exist. This is where marketing comes in. A proper [marketing plan](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/) is essential to ensure a wide reach and awareness of your brand. This plan must comprise all initiatives ranging from online and offline campaigns. To begin with, you can run online ad campaigns along with establishing a social media presence. Moving on, you can foray into aggressive content marketing and start sending out emails once you build a list through other channels. You can show video or print ads on the offline front. This can be slightly expensive, but if you have the budget, you must invest in this format as it attracts several eyeballs. ### Logistics & Order Fulfillment Once customers start pouring in, the next task at hand will be to pack and ship these orders to your buyer’s doorstep. This won’t be possible if you don’t have a fulfillment plan in place. Sorting out your warehousing space in advance is a great option. If you’re expanding your business, add some space to your warehouse to fulfill all international orders from one place. For shipping, choosing a shipping aggregator like [Shiprocket X](https://www.shiprocket.in/x/), instead of associating with a single courier company can be beneficial. It will give you a wider reach and also ship orders at a cheaper rate. For example, Shiprocket X ships to 220+ countries at a starting rate of ₹290/50g. ### Customs and Duty Fees The customs and duty fees are the most confusing aspect of any international venture. If you make extra efforts to learn about the laws and regulations surrounding your business in a particular country, you’d not only be prepared for any mishap but also have ample knowledge to see how you can benefit your business. Moreover, complete awareness will also help you avoid any fake claims and Ponzi schemes by people who try to scam entrepreneurs. ### Pricing Strategy Pricing plays a critical role in any eCommerce business. Hence, thorough market research will give you a fair idea of the pricing strategy you must adopt. A close look at the various costs operations and [fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) costs, procurement costs, taxes, etc., will give you a better idea of deciding the pricing of the product. Ensure the pricing is inclusive of all these expenses, or else you might face losses. ### Setup Payment Channels Last but not least, [payment gateways](https://www.shiprocket.in/blog/best-payment-gateway/). When you intend to collect payments online, a secure payment gateway is a must. There is a very high chance of fraud and scamming if your payment channel is not secure. Secondly, if you research correctly, you can save on additional interest fees that you pay for every order. Thus, set up a proper payment channel and begin selling soon. ### Final Thoughts International business is a great opportunity to reach out to a vast audience abroad. But since you are treading unknown waters, it is imperative you do your research and take the necessary measures before proceeding. ``` --- ## https://www.shiprocket.in/blog/iec-code-online-application-process-india/ --- title: How to Apply Online for IEC (Import Export Code) - Shiprocket X url: https://www.shiprocket.in/blog/iec-code-online-application-process-india/ description: Check this 10 step-by-step IEC code online application process in India that will help you in applying for Import-Export Code. last_updated: 2023-10-25 source: webpage --- # How To Apply Online For IEC (Import Export Code) [Guide] Once you have [decided to start your import-export business](https://www.kartrocket.com/blog/start-import-export-business-india/) in India, it is expected that you do enough research on what products you would import or export as a part of your new business. But not many people know that you need an [Import Export Code (IEC) certification](https://www.shiprocket.in/blog/import-export-code-iec-india/) to indulge in this type of activity. This import-export license is provided to the business owners by Director General of Foreign Trade (DGFT), Department of Commerce and Industry, Government of India. To know the procedure to apply for the IEC online, keep reading. ## Step By Step Process To Apply For The IEC Online In India: **Step 1**: Visit Director General of Foreign Trade (DGFT)’s official website – [http://dgft.gov.in/](http://dgft.gov.in/) **Step 2**: From the top menu, select ‘Services’ >> ‘IEC’ >> ‘Online IEC Application,’ as shown in the image below *[Image: DGFT Website Online IEC Application]* **Step 3**: On this screen, you will be asked to enter your ‘PAN’ card number. Enter your PAN number and click the button ‘search.’ DGFT will first verify your PAN and then proceed *[Image: Enter PAN Details - DGFT Website Online IEC Application]* **Step 4**: On this next screen, select the radio button with the option – ‘Apply for Fresh e-IEC.’ Then, enter your mobile number and email ID in the respective fields. Then, enter the captcha code in the given field, and click on the ‘Generate Token’ button to generate tokens. The tokens are one time passwords (OTPs) to verify your identity **Step 5**: You will receive two different tokens – one on your provided mobile number and another one on your provided email ID. Enter these tokens in the respective fields, as shown in the image below. Then, press the button ‘Submit’ **Step 6**: As you submit the details, you will be provided with an Ecom Reference ID for your application **Step 7**: On this next screen, you can fill up details related to your company or proprietorship firm, address, contact details, etc **Step 8**: You can pay IEC application fees online via different payment modes, like a Credit card, debit card, net banking, etc **Step 9**: You can upload the [required documents](https://www.shiprocket.in/blog/documents-required-iec-import-export-code/) quickly in the image and/or PDF formats to get your IEC certification **Step 10**: Once done with all the steps, you can submit your application The system will automatically generate the IEC certificate once you submit your application based on your Jurisdictional Authority and it will automatically dispatch the IEC letter on your registered e-mail id. ## How To Check The Status Of Your IEC Application? You can quickly check the status of your IEC code application online by providing your PAN number – Check IEC Status. For more details on the online application process to be followed while applying for IEC in India, you can follow this guide as well – [IEC Online Application Process by DGFT](http://dgft.gov.in/sites/default/files/FAQ07082018.pdf). --- ## https://www.shiprocket.in/blog/documents-required-iec-import-export-code/ --- title: Documents Required for IEC Code (Import Export Code) - Shiprocket X url: https://www.shiprocket.in/blog/documents-required-iec-import-export-code/ description: The list of documents that are required when you apply for IEC code certificate as an individual or a private limited company along with license fees. last_updated: 2023-10-25 source: webpage --- # Documents Required For IEC Code (Import Export Code) ## What Is IEC code? IEC code stands for Import Export Code. It is a ten-digit license code required by companies or individuals to begin an [import-export business in India](https://www.kartrocket.com/blog/start-import-export-business-india/). It is also necessary for availing benefits under schemes like MEIS and SEIS. The DGFT ([Director General of Foreign Trade](http://dgft.gov.in/)), Department of Commerce, Government of India provides applicants with this code after a thorough analysis of their application. *[Image: Documents Required for IEC Code India]* ## How To Apply For IEC code? There are specific regulations laid down by the government of India that need to be followed and furnishing the correct documents is one of them. Here is a brief run-through of the documents required along with the [IEC application](https://www.shiprocket.in/blog/import-export-code-iec-india). First, download the IEC application form online from the DGFT website. The application form should be ANF 2A. You can also fill out the form online now. You will require the following list of documents alongside the form: - Current Bank Account Details - Self-attested copy of the PAN (permanent account number) card - Banker’s Certificate - Two copies of the passport-size photograph of the applicant that is duly attested by the banker of the applicant - Covering letter on the letterhead of the applicant’s company to request the issue of new [IEC certification](https://www.shiprocket.in/blog/get-iec-code-import-export-code-application/) These documents will help to justify your identity as an individual or a private limited company to get the IEC code without much hassle. Next, submit the form and above-listed documents with an application fee of Rs. 250 /-. When applying online, upload the scanned copies of all documents and make an electronic (online) payment for the application fee to DGFT. Whereas, in the offline application, submit a demand draft of Rs. 250/-, payable to the Regional Office of DGFT. Following this, send the certificate and receipt of the demand draft along with copies of documents in person to the nearest DGFT office. Also, attach a self-addressed envelope along with a Rs. 25/- postal stamp for delivery of the IEC certificate through registered post or challan/DD of Rs.100/- for [speed post](https://www.shiprocket.in/blog/speed-post-courier/). The physical application should reach the DGFT office within 15 days of the online submission of the form. --- ## https://www.shiprocket.in/blog/get-iec-code-import-export-code-application/ --- title: How To Get IEC Code (Import Export Code) - Shiprocket X url: https://www.shiprocket.in/blog/get-iec-code-import-export-code-application/ description: A complete process on how to apply for IEC code online with required documents and fees to be eligible for import export business in India. last_updated: 2023-10-25 source: webpage --- # How To Get IEC Code (Import Export Code) & How To Apply for It IEC stands for the [Import Export Code](https://www.shiprocket.in/blog/import-export-code-iec-india/) or Importer Exporter Code which is represented by a 10 digit number issued by DGFT (Director General of Foreign Trade), Department of Commerce, Government of India. Obtaining this code is mandatory for bona fide companies or individuals who want to start a business of import and export in Indian territory. For example, if you are exporting a handloom from India to the United States, you won’t be able to do so without an IEC license. Obtaining an IEC requires the fulfillment of certain conditions and adherence to specific regulations. DGFT has several regional offices throughout India, and it is possible to obtain IEC from the nearest zonal or regional office. Previously, the process was slightly long-drawn, and people who wanted to apply for an [IEC code online](https://www.shiprocket.in/blog/iec-code-online-application-process-india/) had to submit a digital signature which led to significant confusion. To avoid this, the DGFT (Director General of Foreign Trade) has made changes in the process of applying for IEC. Essential changes include: 1. The PAN is now the IEC code. Thus, a seller can obtain only one IEC code obtained against one PAN. 2. Automatic PAN verification is enabled for ease of business. 3. No digital signature will be required for filling up the IEC form. The different steps involved in applying and acquiring Import Export Code (IEC) include: ## Pre-Requisites 1. Application form for IEC is now available online 2. An application should be made in form no. ANF 2A 3. A bank account and PAN (permanent account number) and a valid mobile number are mandatory prerequisites for applying for an IEC 4. Parts A, B, and D of an IEC application form are needed to be filled in and submitted for acquiring a new code ### [Required Documents For IEC Code](https://www.shiprocket.in/blog/documents-required-iec-import-export-code/) 1. A canceled cheque which states the candidate’s printed name or bank certificate. 2. Proof of address. You can include any of the following as proof of address: - Sale Deed - Rent Agreement - Lease Deed - Electricity Bill - Telephone Landline Bill - Mobile Postpaid Bill - MOU Partnership Deed - Aadhar Card | Passport | Voter Id [In case the address proof is not in the name of the applicant firm, a No Objection Certificate(NOC) by the firm premises owner in favor of the firm along with the address proof is to be submitted as a single PDF document] For assistance in filling up the application form for IEC, every regional and zonal office has a PRO. The filling of application offline or online is not difficult as instructions are clear and doubtless. ## Submission Online forms are automatically submitted if they are filled in according to instructions that appear on your computer screen. ## Issue And Dispatch You will be sent an auto-generated IEC over e-mail or SMS along with a hyperlink to download and print the IEC. Once the IEC reaches you, you become eligible for engaging in [exporting](https://www.shiprocket.in/blog/documents-required-iec-import-export-code/) and importing activities. ## FAQs (Frequently Asked Questions) **What is the IEC Code?** Import Export Code or IEC code is a ten-digit number issued by the Director General of Foreign Trade. Business owners who wish to start import and export business must obtain it before commencing business operations. **Can I ship products outside India with Shiprocket?** Yes, you can ship your products to more than 220 countries with us at rates of just Rs. 290/50 grams*. **What do I need to start shipping internationally with Shiprocket?** You need an IEC code to start shipping your orders internationally with us. We require minimal documentation. --- ## https://www.shiprocket.in/blog/top-ecommerce-marketplace-solutions-to-sell-your-products-globally/ --- title: Top International Marketplaces To Sell Your Products Online - Shiprocket X url: https://www.shiprocket.in/blog/top-ecommerce-marketplace-solutions-to-sell-your-products-globally/ description: Global marketplaces are now the hub of eCommerce across the globe. Here are a few reasons why you should integrate your business with an eCommerce channel. last_updated: 2023-10-25 source: webpage --- # Top International Marketplaces To Sell Your Products Online If you’re someone starting out in the exports sector with your small business, selling your products via a global marketplace in the initial days of your business is always the best foot forward. This is so because these platforms have thousands, or even millions of visitors every day, have great potential and have a greater reach than your own website. What once started out as B2B businesses, these global marketplaces are now the hub of eCommerce across the globe. Here are a few reasons why you should integrate your business with an eCommerce channel: ## Benefits of Selling On A Global Marketplace **No Extra Investment** First things, you do not have to invest in creating a top-notch online site – which further means you can save on costs otherwise required to hire web designers and developers. Your parent domain could work with minimum maintenance because most of your sales are flowing in from these marketplaces. **Access To Millions** Did you know that eBay provides a reach of over 187 million buyers globally, while Walmart sees a visit of 410.5 million every month? Listing products at marketplaces gives your brand a scope to access desired customer base for every category you sell, and hence helps build buyer loyalty worldwide. **Higher Visibility With Minimal Advertising** Since these marketplaces already have an established buyers’ base, your products are guaranteed visibility to thousands worldwide with minimal or zero advertisement. You’d also connect with newer audiences for your brand, further establishing strong relationships with them and getting them to opt for your brand site. **Building Trust** Selling on a global eCommerce marketplace is also accompanied by its top-notch brand building marketing. Customers already have a built-in trust for these marketplaces, which automatically adds trust to your brand and its products. Most customers also skip verifying seller information if they already have confidence in the marketplace they procure from. **Ease Of Logistics** Most of the marketplaces have logistics as their prime strength. This is due to factors like quick shipping in a short timeframe, as well as secured shipping benefits. These benefits are for thousands of products across the globe, with added features such as storage facilitation via warehouses and customs documentation support. ## Top eCommerce Marketplaces To Sell On ### Amazon *Quick Fact: Worldwide, 38% of all product searches online take place on Amazon.* Today, in the year 2022, there are about 2.44 billion visits on one of the world’s leading global eCommerce platforms every month. Currently, the top product categories sold on Amazon are: 1. Cookware and cutlery 2. Laptops and mobile devices 3. Home and office furniture 4. Fitness equipment and Apparel 5. Kitchen and dining supplies **Here’s Why You Should Sell On Amazon** Selling on Amazon equals world-class brand visibility – it provides your business with a funnel of potential customers from multiple international destinations who would eventually turn into loyal buyers of your personal website. Amazon also helps brands make higher rankings on Google search results. ### eBay With a user reach of 187+ million, eBay is one of the very few marketplaces that caters to all the top eCommerce destinations – US, UK, Australia, Germany and Canada. It is also present on Shopify – an all-in-one cart platform for eCommerce stores. **Top Products Categories:** 1. Clothing and accessories 2. Health and beauty 3. Jewellery 4. Fitness Equipment 5. Pet Supplies 6. Camera and Photography Equipment **Why You Should Sell On eBay** eBay is currently the 2nd most popular marketplace in the US, and is super easy to register on and start selling. The platform has multiple shipping options to all corners of the world. The [eBay Global Shipping](https://www.ebayglobalshipping.com/) program currently serves 190 countries and is supported by reputed logistics companies for seamless shipping. ### Etsy Etsy is one of the few fastest growing global marketplaces that had brought in sales of USD 717 million in 2021, that was a 16.2% year on year increase from the previous years. Here are the top product categories Etsy hosts on its platform: 1. Jewellery & Clothing 2. Wedding Items and Accessories 3. Paper & Party supplies 4. Vintage Items 5. Home & Living 6. Art & Collectibles **Why Sell On Etsy** Etsy is easy for sellers to host their products as well as affordable too – its listing fee is lower than that of both Amazon and eBay. Etsy is the [top eCommerce site](https://www.etsy.com/in-en?utm_source=google&utm_medium=cpc&utm_term=etsy_e&utm_campaign=Search_IN_Brand_GGL_ENG_General-Brand_Core_All_Exact&utm_ag=A1&utm_custom1=_k_Cj0KCQiAwJWdBhCYARIsAJc4idCPtNj7AysUA1HDoqJnTioMs7EGzRO2F8EiHAkjaRPx-AbmJd0p2okaAkdWEALw_wcB_k_&utm_content=go_18353969492_143048784884_622304203391_kwd-1818581752_c_&utm_custom2=18353969492&gclid=Cj0KCQiAwJWdBhCYARIsAJc4idCPtNj7AysUA1HDoqJnTioMs7EGzRO2F8EiHAkjaRPx-AbmJd0p2okaAkdWEALw_wcB) for North American regions and works towards supporting the arts and handicrafts businesses, two of the most common categories of Make In India products sold globally. ## Prime Guidelines To Start Selling On An eCommerce Marketplace Internationally ### Confirm On Listing Allowance And Pricing Some marketplaces don’t allow listing of a few categories (such as pharmaceutical products) on their platform. Ensure the marketplace you choose has a listing allowance for your brand products. Moreover, the shipping fee and refund pricings differ from one channel to another. If you’re a small business, go with the marketplace that has the lowest shipping fee or refund pricing. ### Check For Your Competition Global eCommerce channels not only provide businesses with a presence in front of hundreds of buyers worldwide, but at the same time expose you to multiple competitors. There are thousands of other brands doing business on marketplaces, and to stay atop the humongous competition is the need of the hour. Keep a track of your competitor’s brand strategies, such as options for free shipping, limited period giveaways, updated pricings, and addition of new products to the inventory. ### Optimise Product Descriptions Most buyers rely on the product images and descriptions on such channels to make their order decisions. In such scenarios, it is recommended to share high-quality imagery and comprehensive product descriptions with detailed benefits with every product, as well as in-stock updates. ### Engage With Promotions While it directly doesn’t drive sales, participating in promotional activities run by these platforms such as **Amazon Prime Day Sale** helps your brand reach new customers and create a hype about your products. Sale events on eCommerce channels bring in visibility for thousands of vendors otherwise not in the periphery of global buyers. ## Summary: Listing With eCommerce Marketplaces For 2X Brand Growth If you plan on selling your products internationally on your choice of global eCommerce marketplace in 2023, it is always best to opt for a platform that allows you to integrate your store with the global eCommerce marketplace alongside [a shipping solution](https://www.shiprocket.in/x/) and payment gateway. This all-in-one automated workflow not only reduces issues in international deliveries, but also helps make order processing faster and ensure a delightful post-purchase experience for your dedicated customers. --- ## https://www.shiprocket.in/blog/surge-in-exports-during-christmas-from-india/ --- title: Top Reasons For Surge In Christmas Exports From India - Shiprocket X url: https://www.shiprocket.in/blog/surge-in-exports-during-christmas-from-india/ description: Indian exports are recovering rapidly in the post-Covid era and with Christmas around the corner, the numbers are expected to rise further. Read on to know more about how Christmas exports from India can be increased. last_updated: 2023-10-25 source: webpage --- # Top Reasons For Surge In Christmas Exports From India Christmas is coming up in a few months, and Indian enterprises that sell holiday goods have good reason to celebrate. According to reports, India is currently one of the top five nations for providing holiday apparel and decorative items to make the American holiday season cheerful. US Customs estimates that the entire worth of festival-related commodities increased by almost three times from the previous year to **$20 million**. Even though China sells a major share of Christmas goods, many orders are reaching Indian businesses. In the previous year, India exported festive goods worth $39.3 million to over 120 different nations. The change in the pattern was the outcome of COVID-19-induced lockdowns in China with Zero-tolerance policies. Owing to Indian product quality, ease of business, and favorable policies, order inflow to Indian business was apparent. Statistics given by the Indian government show that exports of items for the holiday season increased by more than 54% from fiscal 2020 levels in the year that ended in March, while exports of handicrafts increased by about 32% over the same period. The current holiday season will undoubtedly see continued expansion in the Indian markets. ## Future Of Growth In Indian Exports There may be a positive sign for exporters after nearly two years of the disastrous Coronavirus pandemic affecting global trade. Indian commodities exports are expected to increase over the next 12 months, according to credit rating firm India Ratings & Research (Ind-Ra), which cited declining COVID, increased demand and growth in India’s main export markets, and expanding international imports as growth drivers. Imports are expected to increase by 11.4 percent in North America and 8.4 percent in Europe in 2021. It was noted that the 2021 fiscal data creates the impression that the main export markets for India’s top 10 commodities are in areas with anticipated high import growth. India’s exports increased by 195.72 percent in April, 69.35 percent in May, and 48.35 percent in June 2021, according to Ind-Ra. ## Reasons For Record Rise In India’s Exports Since a few months ago, India’s exports have been steadily increasing, indicating a dramatic increase in demand for goods and services as the world economy is beginning to recover. As global trade activity picks up, the country’s exports are projected to increase further. If the government offers incentives to the sector, exports may increase much more. - Due to the worldwide recovery following the Covid-19 epidemic, which hampered international trade, the nation’s exports surpassed $35 billion in July and $34 billion in March 2022. - It should be emphasized that exports stayed above $30 billion in July for the seventh straight month. - Exports set a record with $95 billion in shipments during the first quarter of FY22. An increase in demand led directly to the export boom. - The chimes of Christmas - The top five countries importing Indian Christmas goods are the United Arab Emirates, the US, Mexico, Thailand, and the Philippines, which together account for 43% of the country’s exports. China’s ongoing divergence from the global economy and the post-pandemic recovery offer India the chance to select “capable of winning” industries and increase its investment in protracted rivalry. - All across the world, Christmas decorations are traded. According to the export analysis statistics, about 120 nations and territories regularly import Christmas decorations from India. Total exports are worth 39.3 USD million together. ## Reasons For The Increase In Christmas Time Orders From India ### COVID-19 COVID-19 has wreaked havoc on most of the countries of the world. This had forced countries to adopt international trade policies of varying tolerance levels. India emerged as a popular destination during these times owing to its sharp recovery from the pandemic and effective control policies. These factors contributed a lot to obtaining incremental opportunities. ### Low-Cost Industries Even in difficult times, India managed to provide low-cost products with no compromise in quality, be it China’s ban on the export of cotton or comparative analysis with El Salvador in T-shirt, a good quality product that is reasonably priced became India’s competitive edge. ### Favourable Policies One of the major reasons for India’s increase in the export of Christmas items and overall export of items can be attributed to the favorable policies of the government of India. The Indian government is focused to provide a congenial ecosystem to Indian businesses coupled with ease of doing international trade as well. Popular things extend beyond Christmas items. ### Increase In SMEs Indian government’s schemes and efforts to make India ATMANIRBHAR through providing support and motivation to Indian businesses has also contributed greatly to increase in increase in exports. SMEs focused on handicrafts and festive decoration items have increased sharply which has helped in attracting more business opportunities. ### Other Factors That Helped - **Infrastructure**: India lacked the proper infrastructure to make the products of Indian exporters reach the globe easily. Even though we have been able to achieve a major overhaul of the infrastructure system, shipping the products is still difficult. - **Finance**: Indian exporters had a dearth of finance facilities available, which made it difficult for them to manage the trade cycle, this was true, especially for the small-scale players. The current ecosystem is more supportive and the government of India has many schemes in place to incentivize as well as support businesses. - **Trade restrictions**: Another factor that was not favorable for the exporters earlier, was the implementation of various restrictions on different items, ways and trade partners. These factors when relaxed have increased the ease of doing business. - **Paperwork**: One of the major factors, that helps Christmas exports and the overall business segment in the country is the reduction of paperwork through quick and simplified digitization of various processes by the government, the same has become more effective by the adoption of the same by the masses. ## Summing It Up With the bustle of the festive season in the air and the chimes of Christmas just around the corner, the increase in festive items and decorations is on the rise. If you own a business that is shipping Christmas decorations abroad, you realize how crucial the role of a shipping partner is. To relieve yourself of the stress and hassles of shipping engage the services of a 3PL partner like [Shiprocket X](https://www.shiprocket.in/x/). Utilize [Shiprocket X](https://www.shiprocket.in/x/) to grow your business overseas. Send your orders simply to more than 220 countries using different carriers, and keep track of them all in one location. --- ## https://www.shiprocket.in/blog/deliveries-to-the-us-are-now-even-faster/ --- title: Speedy Delivery To The US Via SRX Priority - Shiprocket X url: https://www.shiprocket.in/blog/deliveries-to-the-us-are-now-even-faster/ description: SRX Priority is one such way to help businesses deliver customer-friendly experiences to the world's leading export destination - the US. last_updated: 2023-10-25 source: webpage --- # Flash Update: We’re Now Live With Speedy Delivery To The US Via SRX Priority! According to a recent study, around [2500 US customers](https://retailwire.com/discussion/survey-says-consumers-want-online-orders-shipped-fast-and-free/) have expressed that they don’t simply look for free delivery while shopping for gifts from global brands, but also prefer their orders to be delivered quickly and early. Delivery dates play a very important role when it comes to buyers making shopping decisions from brands that are beyond domestic borders. More often than not, people like to place orders at sites where their deliveries arrive around a week. ## SRX Priority – Speed And Affordability In One We at Shiprocket X have always aimed to create pathways that are favourable for the Indian MSME community, and introducing our latest shipping mode – **SRX Priority**, is one such way to help businesses deliver customer-friendly experiences to the world’s leading export destination – **the US**. ## The Blend Of Economy And Express The best part about SRX Priority – it combines the speed closer to the Express shipping mode while keeping the shipping rates closer to Economy shipping. Moreover, SRX Priority is also accompanied by reliable tracking options, which means buyers are updated of their parcel’s journey at every step of the way – from the shipment getting picked up at the warehouse to the arrival at the destination storage facility. ## How Does SRX Priority Help? ### Speedy Delivery To The US You can now deliver Make In India products and festive gifts to US regions earlier than anticipated with SRX Priority. The shipping mode takes a maximum of **8 to 10 days** for international orders to be delivered on the customer’s doorstep – minimising both customs hassles during peak season orders as well as maximising customer satisfaction along the way. ### Reasonable Shipping Charges Upscaled experiences often arrive with surcharges in costs. However, SRX Priority offers a middle-ground for local sellers to opt for quick shipping at **comparatively lower prices** than Express shipping mode. Now, one can grow their sales and build on their profits simultaneously with cost-effective shipping to the US. ## Summary: The Perfect Shipping Match for Your Global Business Is Here! Expanding an eCommerce business without tools that can help you ship orders swiftly and effortlessly. According to industry experts, 95% of all global purchases will be made online by 2040. Though currently, approximately [80%](https://www.entrepreneur.com/growing-a-business/customers-demand-fast-affordable-shipping-are-you-giving/437292) of consumers avoid retailers that don’t offer fast shipping options. With Christmas and New Year around the corner, SRX Priority offers businesses the ability to capture both happy post-purchase experiences and acquire buyer loyalty during the peak shipping period. --- ## https://www.shiprocket.in/blog/top-5-payment-modes-in-export-trade/ --- title: Top 5 Payment Modes For Indian Businesses In Export Trade url: https://www.shiprocket.in/blog/top-5-payment-modes-in-export-trade/ description: You can always make payments simpler for your customers with options of credit, debit, prepaid cards, bank transfers, COD, and UPI. Find out the best mode of payment. last_updated: 2023-10-25 source: webpage --- # Top 5 Payment Modes For Indian Businesses In Export Trade Growing your business beyond borders can get tricky. Companies yet to make a mark in the international markets find it exhausting to strike the right chord with their customers. Taking your business online has become the norm for global expansion. However, customers can get very selective. Besides the product quality and delivery, the ease of transaction also makes a difference. Offering shoppers the desired **mode of payment** has become a requirement than an option for businesses operating globally. Businesses can offer various tools, but what are the most desired **modes of payment** for your customers? Here’s a list. ## Modes Of Digital Payment ### **Credit And Debit Cards** Credit and debit card transactions are strongly preferred **modes of payment**. These easy-to-use tools enable merchants to cater to a wider audience. Moreover, credit cards are safe to use. The CVV helps detect fraudulent activities by comparing the card number with customer details. Debit cards are a favorite among those who like to spend per their financial limits. Moreover, you gain brownie points with the shoppers by giving them lucrative options like discounts and offers on bank cards. In fact, the simple opportunity to save their card details for future transactions makes them come back to your website for shopping. ### **Prepaid Cards** These function almost like debit cards with a few exceptions. Prepaid cards can be branded and used to transact on websites and other points of sale. Although they need topping up, they often bring in many exclusive discounts and offers. ### **e-Wallets And UPI** New-age shoppers demand the option to pay from their online wallets or Unified Payment Interfaces (UPI) IDs. Even though they need signing up by both merchants and customers, they are an easy-to-use **mode of payment** and provide the gateway to many other transaction mechanisms. For example, customers can top up their wallets with credit, debit, prepaid cards, or a linked online bank account. ### **Bank Transfers** Customers opt for a bank transfer if nothing else works. Although the least popular among **online payment modes**, it still is used by many eCommerce players and customers to pay for their [international orders](https://www.shiprocket.in/x/) and shipments. ### **Cash** Cash is one of the most widely used **modes of payments**, especially for domestic shipments. While COD shipments portray many risks like theft and non-payment by the customer, it remains an essential tool. **Online payment modes** pose several benefits over COD. Unlike cash, they are more helpful and hence more preferred. Here are a few features that set them apart. ## Benefits Of Digital Payment Modes vs. COD ### **Convenience** It is an undisputed fact that online transactions are more convenient than the customer searching for cash while the delivery guy waits at their door. Transactions during travel or for [international shipments](https://www.shiprocket.in/x/) become easier. The popularity of digital payment picked up the pace when no one wanted to touch currency notes while abiding by social distancing norms. ### **Security Of Transactions** They offer a platform for secured transactions. Moreover, **online payment modes** are safer than carrying cash, especially when the amount is significant. ### **Swift Transacting** Just a few clicks and the money gets transferred immediately. That’s the beauty of digital payments. They save your customers ample time and the hassle of transacting in cash. ### **Discounts And Offers** Financial institutions and brands offer discounts, cashback, and promotional deals to encourage online payments that save your customers more money. This is not possible in cash dealings. ### **Preferred by Customers** Customers expect a bouquet of digital payment solutions when they shop online. Therefore, it is crucial for customer retention and growth. During international shipping, digital payment solutions can make the task much easier for both the shipper and the consignee. But there are key reasons why online payments are the preferred route for global logistics. Let’s take a look. ## Why Offer Online Payment Modes For International Orders? ### **Convenience For Customers** Enabling the customers to complete the transaction and place the order for international shipping gives them confidence that their shipment will be booked and delivered. The documents generated after transaction completion reduce the risk of any miscommunication. Plus, it sets the further processes into motion instantly. Once the payment is made, the order must start preparing for delivery. ### **Timely Payments For Shippers** An order is a gift until paid for. Plus, COD is a deferred payment that carries the risk of default. That’s why getting the customers to pay upfront while booking helps avoid delays or the threat of non-payment of dues. Online payments help avoid many contingencies for businesses and their customers while maintaining transparency. That’s why they have overtaken cash as the preferred route. When shopping and supply chains have gone online, transactional needs shall too. It is the need of the hour for a growing business. --- ## https://www.shiprocket.in/blog/best-ecommerce-market-for-exporting/ --- title: How to Find the Best eCommerce Market For Exporting Your Product url: https://www.shiprocket.in/blog/best-ecommerce-market-for-exporting/ description: Exporters face a difficult challenge when determining the best market for a product because they have to take into account several factors. Learn about how to choose a suitable market for selling your product and how you can promote them. last_updated: 2023-10-25 source: webpage --- # How to Find the Best eCommerce Market For Exporting Your Product It makes no difference in the export business whether you are a first-time exporter navigating international markets or an experienced exporter trying to expand your company abroad. Finding consumers for your products or services is usually your biggest challenge as it is challenging to sell in a foreign country. Physical distances, cultural dissimilarities, and language obstacles are a few other factors to take into account. Fortunately, we live in a time when technological advancements have made the world smaller and brought us closer together. It is now comparatively easier to find international customers for your export than it was some years back. You need a market for your goods to sell them. In the context of exports, a market means a country that has a market for your product when you export. Product analysis and market research are tools that can aid you greatly in locating this market and identifying your customers. ## Factors aiding in the identification of markets Finding the ideal market for a product is a challenging problem for exporters since they must take into account a variety of criteria, such as product demand, market price, outside the country, trade obstacles, and so forth. If you are looking to export your products to the international markets the following factors should be taken into account by you. ### Political Factors Political factors, in general, are those that are influenced by governmental acts and policies. They include but are not limited to, factors like corporate taxation, other fiscal policy efforts, trade disputes, antitrust and other anti-competition issues, and free trade issues. It is important to note that businesses may face significant risks and opportunities even from the shadow of future trade wars or antitrust difficulties. Trade agreements like NAFTA, ASEAN, and the EU are also governed by political factors. Such agreements typically penalize or offer less favourable trade conditions to non-members while generally promoting commerce between member nations. ### Economic Factors The macroeconomic aspects that will affect the success of your business’s strategy both immediately and over time must also be taken into account. The expansion of the domestic and international national economies, tariffs, interest rates, and currency rates are important factors. ### Product Demand Learn which nation or nations have the highest demand for your goods. You must identify the principal import markets for your product. A rising market and steady demand for your product are important. To increase your business profitability, you should consider long-term objectives. ### Trade Barriers When selecting a country for your export product, you must take into account trade barrier factors such as legal procedures, environmental and safety standards, and commercial laws of your target country. You could occasionally encounter trade obstacles while exporting to certain nations. These could take the form of non-tariff barriers, such as a ban on the entry of certain goods and services, the imposition of import quality regulations, the need for special licensing, standards, labelling, testing, and certification, etc., or tariff restrictions (such as high taxes) imposed by the importing nation. ### Competent Pricing When choosing which country or countries to export to, determining the proper price for your goods in the destination market is another crucial consideration. The cost should be fair while still being competitive. Both the product’s demand and the price that customers are prepared to pay must be taken into account. You also need to keep in mind that, in addition to the per-unit selling price, several other factors will determine the product price and profitability. Sales volume, travel distance, logistics, tariffs, loading and unloading costs, and other incidental costs are a few of these. Profitability may also be impacted by a competitor exporter’s price. ## How To Promote Your Products Globally It’s never simple to introduce a product in a market with potential cultural barriers. To ensure success, you must first conduct worldwide marketing research and use the top global advertising techniques. Depending on the kind of product you are selling, different marketing strategies will work best for your company. The next step is to select your target market, which can help you decide which channels might be the most effective. To start, you must undertake market research to comprehend the regional marketplace. You need to find the needs of your target market along with their interests and preferences. Some of how you can promote your products globally are as follows: ### Social Media Marketing Examine the major demographics of social media networks to ascertain which ones your target viewers are most likely to be active on. Social media marketing also helps in identifying trends in the market that help in better understanding the likes and dislikes of your consumer. Social media sites can be used to demonstrate the popular features of your product on such relevant sites. ### Utilizing Ads Audience demographic statistics are frequently published by websites, radio stations, and email newsletters. By using this data you can choose the most appropriate platforms to run your ads on. These ads will provide your product with greater visibility which can translate into more customers. ### Increase Brand Awareness Through Local Influencers You will require influencer recommendations if you want to enter a new market. Finding local influencers that can promote your items and raise brand recognition can be done best through social media. Regardless of your financial situation, influencer marketing strategies are ideal. Additionally, they might aid in establishing your reputation because they come from a well-known person, which is crucial in a new industry. For more user-generated material and more social proof, you may also engage influencers. You might request that the influencers urge their fans to contribute their images or videos showcasing your goods. ### Collaborating With Established Businesses In Your Target Market You should not undervalue the influence of competing companies who already have a solid grasp of the local market you are attempting to enter. To increase your chances of a successful product, you can collaborate with them. You can utilize their knowledge of the existing markets to find new financing sources and regional target markets with business partners, regional business chambers or industry groups as well as competent business mentors. Such reciprocal partnerships have the greatest impact on quickly extending the reach of new products. ## Conclusion Today, it is much simpler for businesses to use both their own data and other data repositories to uncover new markets, many of which you may have never thought of without the data to steer you in that direction. These emerging markets might be reasonably simple to enter, export to, and expand from. Don’t hesitate to get in touch with the many government organizations that are working hard to assist companies in expanding internationally. So expand your business globally and make [Shiprocket X](https://www.shiprocket.in/x/) your partner for all your shipping needs. --- ## https://www.shiprocket.in/blog/five-ways-to-improve-the-post-purchase-experience/ --- title: 5 Ways To Improve The Post-Purchase Experience Of Your Global Brand - Shiprocket X url: https://www.shiprocket.in/blog/five-ways-to-improve-the-post-purchase-experience/ description: The post-purchase experience is what keeps your customers coming back to buy from your brand. What do we mean by post-purchase experience? last_updated: 2023-10-25 source: webpage --- # 5 Ways To Improve The Post-Purchase Experience Of Your Global Brand *[Image: img]* If you think your job’s done after some creative marketing campaigns, ease-of-use website development, and finally user-friendly checkout process, you’re not. The post-purchase experience is what keeps your customers coming back to buy from your brand. But first, what do we mean by post-purchase experience in the eCommerce world? ## What Is Post-Purchase Experience? The segment in a consumer’s journey after the sale is being made, i.e., after the customer successfully places their order on the website, is termed the post-purchase experience. A post-purchase experience includes all of the following: 1. Shipping and delivery elements 2. Visual outlook of product and packaging 3. Customer-behaviour based segments *Did you know that 56% of customers claim to be disappointed by the post-purchase experience received from an eCommerce site?* While as a brand, you focus on creating a seamless buying experience for your customers from across the globe, there is another world where you might lose out on the sellers if your post-purchase experience is not reliable enough. ## Why Post Purchase Experience Matters? There are various reasons why every online retailer should integrate a hassle-free post-purchase experience for their customers. ### Builds Brand Loyalty The better your post purchase experience is, the more likely it is for you to retain your customers easily. Around **88% of customers** rely on actionable customer experience rather than mere assurance. ### Less Stress On Acquisition Let’s face it, it’s cheaper to retain existing customers than acquire new ones in a short span of time. Customer retention only happens where there your customer is constantly content with the services your post-purchase experience provides. ### Enhances Customer Reviews Before making any purchase online, almost every customer turns to view customer reviews from previous purchases. If your brand’s delivery of post-purchase experience is top-notch, most of the reviews written are majorly on the positive side. ### Contributes To Consumer Insights Your customers are your best business advisers. A good post-purchase experience helps your customers share their insights. This involves reaching out to your customers and asking if they’re satisfied with the services. A personalised feedback acquisition method adds further value to the brand-customer relationship. ## How To Deliver A First-Class Post-Purchase Experience? ### Convince Customers To Trust The Process Transparency is the key to consumer trust when it comes to procuring products from online stores. As a brand, the best way to do so is by sharing detailed but real-time tracking updates with your buyers from the point of checkout till the product is delivered to their doorstep. ### Recommendation Of Related Products The more, the better. This holds true even for a customer who has already made the purchase. Recommending other products related to the current order helps your customer browse through your collections and make additional purchases if needed. ### Relay Information Many times, customers don’t know how to deal with roadblocks in the post-purchase journey. While providing a customer support number is recommended, it is not always the only option. You can include all about the product being purchased on the checkout page as well as how to use it more efficiently. ### Ask For Reviews Asking for feedback from customers is one of the best ways to understand your customer’s experience after using your product, even if the feedback might not always be appreciative. ### Let Them Know You Care An occasional “Thank You” works wonders in taking your relationship with the customers to retain a long-lasting relationship. You can do so by sharing creative assets such as thank you cards, decorative packaging, and free goodies with the product being shipped. ## Conclusion More often than not, brands tend to overlook the delivery of top-notch post-purchase experiences to their existing customers and instead look to acquire newer buyers. With an end-to-end delightful experience, buyers already purchasing your products or using your services can be your brand’s next loyalists and advocate your brand in building a dedicated customer base. --- ## https://www.shiprocket.in/blog/purchasing-ecommerce-packaging-online/ --- title: 5 Things to Keep in Mind When Purchasing eCommerce Packaging Online url: https://www.shiprocket.in/blog/purchasing-ecommerce-packaging-online/ description: Since packaging plays a vital role in the entire eCommerce fulfillment supply chain, it is essential that your packaging is sourced from the right place. If the packaging material is of poor quality, there is a big chance that this might impact your customer’s delivery and product unboxing experience. last_updated: 2023-10-25 source: webpage --- # 5 Things to Keep in Mind When Purchasing eCommerce Packaging Online Since packaging plays a vital role in the entire [eCommerce fulfillment supply chain](https://www.shiprocket.in/blog/order-fulfillment/), it is essential that your packaging is sourced from the right place. If the packaging material is of poor quality, there is a big chance that this might impact your customer’s delivery and product unboxing experience. Today, there are many options available on the internet and otherwise, that give you a wide range of material that might be suitable for your products. But, you need to be aware of your requirements so that you can make an informed decision. When you purchase packaging material from a retail or wholesale store, the experience is totally different. You get to feel the quality of the product, judge the strength of the material, and ask the retailer to give you a small demo of its qualities. For instance, if you’re buying flyers, you can ask them to show their tensile strength by stretching it. Therefore, you can make decisions faster when you shop offline. But, the world is evolving rapidly. You no longer need to scout for the right material in between crowded wholesale shops. You have all the solutions online. On the click of a button, you can find hundreds of [packaging solutions](https://packaging.shiprocket.in/) online. These do not only provide you with standard packaging that is common, but they also have several options for branded packaging, where you can customize your packaging design to match your brand expectations to enhance the impact of delivery. Why roam around the town when you can get things delivered at your doorstep? But, even with all the convenience, there persists some difficulty around how you can select the right packaging materials and not compromise on quality. There is confusion about how the packaging material will turn out, its longevity, utility, and if it would serve the purpose of safety and branding. Being concerned about returning the material if it isn’t right is also a crucial aspect. Sellers usually forget to take into account the return policy when shopping online for packaging material. Along with that, shipping charges might also come as a surprise. Therefore, when shopping for [packaging material online](https://www.shiprocket.in/blog/shiprocket-packaging/), here are some things you should take into consideration. ## Durability The most important quality to look out for when shopping online for packaging materials is its durability. Yes, even packaging materials have shelf lives. Since you do not purchase packaging material for only the near future, you must look at the shelf life or expiry date of the packaging material. This is essential because, after this particular period, the material will start to wither and lose out on its strength & quality. If you use this packaging material, it can lead to damages on the way and also cause a loss to your product and put others at risk too. ## Quality When you’re not shopping from the store, judging the quality of a product can be difficult. To make the process easier, there are real [quality standards](https://www.shiprocket.in/blog/quality-control-in-ecommerce-packaging/) that you can take into account for purchasing packaging online. Let’s have a look at some quality parameters of different packaging material. ### Corrugated boxes Corrugated boxes are the most commonly used secondary and tertiary packaging for eCommerce products. They come in several sizes, and there is no correct size. It entirely depends on your requirement. According to a report by FICCI, cardboard products make up more than 30% of the packaging industry. Since they have a critical role in the transportation of the products and their safety, here are a few quality measures that you can check – #### Grammage and Thickness Grammage and thickness define the density and depth of the [corrugated package](https://packaging.shiprocket.in/collections/corrugated-boxes). Although there is no correct grammage or a standard number, grammage is essential to assess the box’s rigidity. #### Compression Strength This parameter helps you analyze how well the material will sustain under pressure. This means how much weight it will be able to handle on top before cracking or leaking. It is essential to know this quality as the product will undergo pressure during shipping. #### Burst Strength Bursting strength is used to determine what exact weight box can carry when being roughly handled. It checks the toughness of the walls when they are subjected to pressure. This parameter is essential because you do not want to buy a [product](https://www.shiprocket.in/blog/product-page-optimization/) that does not match your product’s weight. ### Flyers or Courier Bags #### Tensile Strength Tensile strength refers to the maximum amount of stress a material can take without damage when stretched. This test helps you determine the [courier bag](https://packaging.shiprocket.in/collections/courier-bags)'s strength as they expand when products are added to them. #### Seam Strength The seam strength tells you about the load required to break a seam of the flyer. This means that it takes into account the strength of the edges glued or stuck together and how well they will be able to withstand stress. ## Sustainability With climate change impacting almost every sector, it is essential to choose your packaging material carefully. Therefore, it is vital to select the material that is hundred percent recyclable and not cause much damage to the environment. It is recommended that you utilize [eco-friendly packaging](https://www.shiprocket.in/blog/eco-friendly-packaging-for-ecommerce-business/), and these include biodegradable packaging material like starch-based packaging. Shiprocket Packaging offers you 100% recyclable flyers and corrugated boxes that are sustainable and environment-friendly. ## Price & Minimum Order Requirements The next crucial factor to keep in mind while purchasing material online is the price of the products. It goes about saying that you will buy a wholesale amount of packaging for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). Thus, you must make sure that you are not overpaying for the material. Conduct thorough research on the internet and talk to vendors to get a fair idea of the pricing. The next big catch is the minimum order requirements. Usually, websites give you a minimum order requirement before you can place an order. ## Delivery Time and Shipping Costs Another aspect that you must keep in mind when purchasing packaging material online is the delivery time taken for delivering the product at your doorstep. If the vendor does not offer a quick turnaround time, it is entirely useless to wait for packaging. Quick delivery time is also vital because, in case of emergencies, if you run out of packaging material, you must be able to rely on your partner to deliver the content in time. Along with that, another essential aspect that you must look into is the shipping costs. Packaging material bought online is comparatively cheaper than that bought in store as the handling cost is cheaper. ## Final Thoughts Purchasing [eCommerce packaging](https://packaging.shiprocket.in/) material online can be a game-changer for your business as it helps you streamline operations and carry out activities from the comfort of your home. But, it can also cause concerns if not dealt with intelligently. Take into consideration all aspects mentioned before you decide to purchase material online and thoroughly research to be sure! --- ## https://www.shiprocket.in/blog/best-practices-for-ecommerce-website/ --- title: 25 Best Practices For Running An eCommerce Website - Shiprocket url: https://www.shiprocket.in/blog/best-practices-for-ecommerce-website/ description: Unlock eCommerce Success: Discover Best Practices for Your Website. Boost Sales and User Experience. Dive In Now! last_updated: 2023-10-26 source: webpage --- # 25 Best Practices For Running An eCommerce Website Running an eCommerce business is a full-time task. There is more on your plate as a business owner than on anyone else. While the rewards are indeed fruitful, there is also a large amount of hard work involved in the task. More to this is the never-ending market competition that brings about a massive challenge for budding businesses. Since you’re selling tangible products, you have to be online and fight the competition no matter how extreme it might be. Only then will you be able to sustain your business in the market. *[Image: 25 best practices to run successful ecommerce website]* Regardless of how long you have been running your eCommerce business, there is always this race to [maximize conversions](https://www.shiprocket.in/blog/boost-onsite-conversion-for-ecommerce-business/). This also happens to be a direct measure of the success of your business. But customers in today’s world are rational and well informed before making a purchase. For this reason, you have to perform well in every corner of your eCommerce business. But figuring out where to start and what to improve on can be a tough nut to crack. Don’t worry, we’ve got you covered! Take a look below to find the best practices for running an eCommerce website like a pro- ## 25 Best Practices For Running An eCommerce Website ### Buy Hosting from a Reliable Service The first and foremost thing you can do for your eCommerce website is to buy hosting from a reliable service. We’re asking you to do this because speed is one of the most critical factors for conversions. Customers will leave your website if it takes time to load on their screens. Statistics suggest that a delay of one second in the page load time can lead to a 16% decrease in customer satisfaction. By purchasing premium hosting you keep yourself at bay from such issues. *[Image: 16% decrease in customer satisfaction according to stats.]* ### Don’t Clutter Your Website One of the damages that eCommerce website owners often do is add too much information to a landing page. More straightforward websites make it easier for the customer to spot relevant sections of your content or the CTA. If there’s too much content on the website, your customer will not find the drive to read or take action. Ensure that when the customer lands on your website, it’s your CTA that draws their attention. Statistics suggest that [53% of the websites](https://www.truconversion.com/blog/conversion-rate-optimization/100-crazy-cro-hacks-to-boost-conversion-rate-right-now/) have CTAs that take more than 3 seconds to locate. Make sure you do better. ### Make Your Menus Easy to Read Menus are a great way to make your products stay organized on your website. Make sure you have clear and distinct menu options that help the buyers find the right product. Too many categories can have an adverse impact on your website, and your customer might feel confused. Instead, go for more straightforward and most widely accepted menu options. ### Add a Visible Search Bar A search bar makes the customers’ journey much more comfortable in the online world. With simplified menu items, your customers might want to look for a specific product on your website. For example, while your menu says ‘Women’s Tops,’ your customer might want to look for a tank top. Having a search bar on the website can facilitate easier access to your products and save your customers’ time. *[Image: Myntra men's and women's t-shirt category page]* ### Develop a Loyalty Program Developing a loyalty program for your website would mean rewarding your customers’ loyalty. There is no better feeling than watching a loyal customer continue shopping from your store. With a [loyalty program](https://www.shiprocket.in/blog/customer-loyalty-program/), you could offer them some discounts or coupons upon collecting a certain number of points. Take a look at Myntra’s attractive Loyalty Program- *[Image: Myntra loyalty program]* ### Focus on Building Customer Trust Adopt a customer-first approach to your website. Remember that customer trust is the only thing that will take you a long way in business. Make sure that earning trust remains your foremost priority for your business. This helps in building long-lasting relationships with the customer. Research indicates that [81% of people](http://smallbiztrends.com/2014/10/influence-consumer-purchase-decisions.html) are influenced by their family and friends while making a purchase decision. ### Simplify Your Checkout Process One of the best things that you can do for your website is to simplify its checkout process. This is because once someone decides to purchase from your store, they must do it in a few steps. If you’re finding it amusing, statistics suggest that [28% of customers](https://www.barilliance.com/10-reasons-shopping-cart-abandonment/) abandon carts because there are so many steps in the checkout process. Make sure you don’t make such a mistake. *[Image: 28% customers abandon carts according to stats]* ### Enable a Guest Checkout Option For a faster checkout process, make sure you have a guest checkout option. Many customers might not want to register on your website as they need to purchase a product urgently. Enable a guest checkout option not to sound annoying to people who are willing to checkout without registering. ### Use Email Marketing to the Rescue Be it abandoned carts, no purchase in a while, or a discount coupon, leverage the best email marketing for your business. Email can help you make up for the loss encountered on an abandoned cart. For this reason, partner with an [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) platform that can help you automate such emails for you. ### Pay Attention to the SEO The need for search engine optimization goes without saying. Make sure your website is SEO friendly to draw people who come looking for products from a search engine. In other words, [46% of customers](https://blog.survata.com/amazon-takes-49-percent-of-consumers-first-product-search-but-search-engines-rebound) start their purchase journey through Google. If your website isn’t SEO friendly, it won’t rank high in the list, and your customer will end up purchasing from your competitor. *[Image: 46% of customers start their purchase journey through Google]* ### Invest in Content Marketing Establish thought leadership in the world of your business by writing blogs on your website. This also helps in validating a customer’s purchase decision. For example, you could write blogs on ‘10 ways to tie a scarf this winter’, or ‘5 summer dresses you can’t go without wearing’. Blogs can help bring additional traffic to your website and increase the chances of a sale. ### Sell the Experience It might sound very distinct, but people seldom want the products. Instead, they want experiences. When someone buys a formal shirt, they look forward to looking professional. Similarly, when someone wants to purchase an air conditioner, they want relief from the hot temperature. Capitalize on your customer’s experiences and sell as if no one wants your product but is craving experiences. ### Focus on Repeat Sales The customers who have already purchased from you shouldn’t be left alone. Remarket to them through various channels. If your experience has been good, there is no reason why they won’t shop back from you. Statistics suggest that remarketing can help increase your business sales by up to [50 percent](https://moz.com/blog/remarketing-how-to-make-your-content-marketing-seo-up-to-7x-more-awesome). ### Accept Wide Payment Options More [payment options](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) directly add to more customer satisfaction. In the world of choices, why shy away from partnering with a few more. By providing a few more payment options, you can win over your customers’ loyalty. Be it wallets like Paypal, PhonePay, PatTM, etc., or cards like MasterCard, VISA card, Ru-pay card, etc., offer as many options as you can. ### Provide Fast Delivery Logistics form a critical factor in the success of your business. Offer fast delivery options to your customers, and make sure you mention this clearly on your website and the checkout page. Many customers abandon carts or do not create a purchase if they don’t offer faster delivery options. Try partnering with a logistics solution like [Shiprocket](https://www.shiprocket.in/) to help you deliver your products the same day and the next day at the lowest costs without any hassles. ### Entice Customers with Free Delivery 56% of customers abandon carts when faced with unexpected shipping costs. Since the market is so competitive, there is always a seller who provides customers with a free shipping option. If you don’t, your customers will probably move away from your business. To avoid this, partner with a logistics aggregator like Shiprocket that helps you ship for as low as Rs 23/500 grams. If you incur low costs on shipping, you can pass the same benefits to your customer. *[Image: 56% of customers abandon carts when faced with unexpected shipping costs]* ### Write Informative Product Descriptions Product descriptions are the real steal deal when it comes to eCommerce. While it’s difficult to sell something just by mentioning its name, a product description can do the task for you. Make sure you write good short [product descriptions](https://www.shiprocket.in/blog/product-descriptions/) and to the point. Highlight the key benefits of the products and the value it would impart to a customer’s life. ### Disable Any Ads If there’s one thing that you must stay away from on your website, it is ads. Some eCommerce websites find it an excellent option to sell their extra website space for additional earnings. But, this damages the entire experience of the customer. Don’t add any ads to your website as they look like spam. Statistics suggest that [82% of customers](https://digiday.com/marketing/global-state-consumer-trust-advertising-5-charts/) feel that online ads are bad for their shopping experience. *[Image: 82% of customers feel that online ads are bad]* ### Optimize Pages for Mobile Phones A majority of customers like to purchase their mobile phones. In other words, the world of [mCommerce](https://www.shiprocket.in/blog/application-of-mcommerce-in-business-strategy/) is becoming bigger and bigger with each passing day. As an eCommerce business owner, you can optimize pages for your mobile and make them responsive. This also helps search engines rank your website higher. ### Conduct an A/B Testing Performing A/B testing is advised for monitoring your customers’ performance and learning from it. There’s always room for improvement when it comes to maximizing conversions. By testing and analyzing several vital parameters, you can understand what’s working for you and what isn’t. ### Display High-Quality Images While a website doesn’t give the feel of a product like a brick and mortar store, there’s no reason it shouldn’t try to do it. By this, we mean adding high-quality product images to your website. If your customers can’t see your products clearly, how will they make a purchase? Since [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) relies on product images, make sure you’re not compromising on its quality. ### Ask for Customer Reviews Leverage user-generated content to market yourself to your customers. To begin with, add testimonials on your website that helps in reinforcing the purchase decision in the mind of the customer. Customers trust other customers, which is why this practice works best in the eCommerce scenario. As your customers to review your website and products, also to establish social proof. ### Give Video Demonstration If there’s one thing that you need to know about customers, they love videos. Be it of a product or some new piece of information, leverage videos for your website. Videos can also help you create great experiences for your customer. Brands like [Amazon](https://www.shiprocket.in/channel-integrations/amazon/) and Myntra offer a video right beside the images of the product. This allows the customer to get the look and feel in a much better manner. ### Focus on Creating Experiences If you focus on creating experiences, you will never go out of business. Most successful brands create an experience for the customer instead of just offering products on their website. One of the best ways of creating experiences is by adding high-quality information wherever possible on your website. ### Respond to Customer Queries or Comments If you have a blog and customers leave comments, make sure you reply to them. Do the same for all [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/) channels, wherever you have your presence. This practice demonstrates the nature of care and value towards the customer. In case a customer writes about negative feedback, reach out to them through your customer support. Running an eCommerce website is undoubtedly tricky, but it can make it seamless for you and your customer with these strategies. Remember to opt for a renowned logistics partner that helps you deliver your products seamlessly and at low costs at your customers’ doorsteps. Checkout Shiprocket’s services that help you ship at Rs 23/500 grams to over 27000+ Pin codes in India. Let us know in the comments below if you’ve tried any of these strategies for your business. --- ## https://www.shiprocket.in/blog/box-dimensions-for-shipping/ --- title: Box Dimensions and Measurements For Shipping: An Overview - Shiprocket url: https://www.shiprocket.in/blog/box-dimensions-for-shipping/ description: Are you looking for ways to measure shipping box dimensions? Here is how to take box dimensions and box measurements for shipping packages. last_updated: 2023-10-26 source: webpage --- # An Overview of Box Dimensions and Measurements For Shipping Shipping boxes are ideal if you tend to move goods from one place to another at regular intervals. These boxes offer easy and better packaging and protect your goods from any harm during transit. However, do ensure that you buy shipping boxes from an excellent and reliable company as boxes made out of poor quality can easily give way, and they may not be able to take up the load. *[Image: Box Dimensions & Measurements for Shipping]* Regardless of which service you choose, the cost associated with [shipping a package](https://www.shiprocket.in) will vary depending on its size. To make sure you’re paying the right amount for shipping, it’s essential to know the exact dimensions of the box you’re sending your item in. Use a dependable measuring tool to find the length, width, and height of the box. You can then use these measurements to calculate other metrics like total size and dimensional weight, contributing to the package’s billable weight. This guide will help you choose the correct shipping box dimension to fit your business needs. *[Image: how to take box dimensions & measurements]* ## How To Take Box Dimensions & Measurements To produce the right-sized box for your product, you need to communicate your desired box dimensions to your [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-tips-101/) provider. However, knowing how to measure a box accurately isn’t as straightforward as it seems. A simple mismeasurement can cause a costly and time-consuming setback to your packaging project. ### Interior vs. Exterior Box Dimensions Of A Package Corrugated boxes have two sets of dimensions: interior and exterior. The interior box dimensions are the industry standard measurement used to determine the fit of the product that goes inside. When ordering boxes, the measures you see relate to the interior dimension unless stated otherwise by your packaging provider. However, it can be helpful to know the exterior dimensions of a box for shipping and inventory purposes. Three dimensions always express the size of a [corrugated box](https://packaging.shiprocket.in/collections/corrugated-boxes): Length, Width, and Depth, or L x W x D. Length is always the longest side of the box that has a flap. The width also has a flap, but this side is shorter than the length. The depth relates to the area between the top and bottom scores that create the height of the box. ### Measuring The Interior Dimensions Of A Box When you measure the interior dimensions, position the unglued box in front of you, with the inside of the box facing up. Draw a line on the score lines where the box folds to create different panels. Mark the two scores that make up the length, width, and depth of the box. Next, use a tape measure to measure the length between each of these scores to the nearest tenth of an inch. These measurements are used to calculate the interior dimensions of the box. ### Measuring The Exterior Dimensions Of A Box After packing and securing your box with the desired product inside, measuring the exterior dimensions is quite similar to the interior following the formula of L x W x D. With the box in front of you, use a tape measure to measure the length, width, and depth to the nearest tenth of an inch. These measurements are used to calculate the exterior dimensions of the box. ### Box Measurement Considerations Be sure to consider that the measurements when the panels are flat are not the actual usable space in a box. Once the package is folded, and the flaps are in place, some of that space is occupied by the thickness of the material folding and creating the corners. The flaps also require some space when they are folded down. This is referred to as “scoring allowances” in the [packaging industry](https://www.shiprocket.in/blog/quality-control-in-ecommerce-packaging/). Custom packaging providers such as [The BoxMaker](https://www.boxmaker.com/) can produce a right-sized box based on your product size constraints (accounting for cushioning and protection space). To do this, you will need to accurately measure the exact dimensions of your product and communicate this information to the packaging manufacturer. Most providers will request that you send a sample of your product to them for proper measurement. ## What Is A Standard Size Shipping Box? There is no exact requirement for the standard size shipping box. Looking at your own business and personal packages, you’re likely to see containers with a wide range of shapes and sizes. You can find a box to meet nearly any shipping box need. ### How Do I Know What Size Box I Need? Measure your product to ensure you don’t pick a box that’s too small or too big, taking into account added space for padding. You may want to test multiple box sizes to find the right fit for your product. Also, be mindful of significant shipping providers’ so you don’t pick a box outside of maximum box size requirements. ### What Is The Cheapest Size Box To Ship? The cheapest size box to ship varies by the shipping company and method you choose. Generally, the smaller and lighter-weight boxes are the most affordable size box to ship. This is an important reason to test multiple sizes and various options once padding is added. Choosing the minimum required size could help your business save significantly on both box and [shipping costs](https://www.shiprocket.in/shipping-rate-calculator/). ## Over To You When you buy shipping boxes, you need not have to do a lot of legwork. You can search online and place your order. You can simply make your choice and place your order, and the boxes get delivered to your place in no time. However, first, do your homework and compare prices before you place your order! You would not want to spend more unnecessarily. This is why it is best to compare different shipping box companies and see which one can offer the best price. --- ## https://www.shiprocket.in/blog/branded-shipping-experience/ ```markdown --- title: Provide Your Customers With a Branded Shipping Experience - Shiprocket url: https://www.shiprocket.in/blog/branded-shipping-experience/ description: Five ways for eCommerce businesses to provide their customers with a branded shipping experience, branded shipping boxes, and unboxing. last_updated: 2023-10-26 source: webpage --- # 5 Ways to Provide Your Customers With a Branded Shipping Experience Packaging of shipping boxes presents a great opportunity to increase [brand visibility](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) and enhance the customer experience. Yet many retailers overlook this opportunity, opting instead for plain packages, shipping boxes, and materials. *[Image: 5 Ways to Provide Your Customers With a Branded Shipping Experience]* While the basic criteria when deciding on a branded shipping strategy is obviously to safeguard the product with premium [packaging](https://packaging.shiprocket.in/). It offers a sure-shot way to boost brand value. These shipping boxes are major touchpoints before you ship products to customers. It would be best if you capitalized on every opportunity. Let’s look at a few of those points and how you can make them count. ## How to Make Your Shipping More Brandable? *[Image: Make Your Shipping More Brandable]* ### Use Custom Shipping Boxes We often recommend using the custom shipping boxes that you can get from us. The packaging materials and shipping boxes can be ordered online and delivered right to your door, and they provide great cost savings for your business. The box is the first thing you should consider for branded shipping in your e-commerce business. This gives you plenty of opportunities to make it an experiential part of the shipment journey. You can give shipping packages a branded look without compromising quality, from corrugated boxes to branded courier bags, tapes, and stretch film rolls. For a variety of options, check out the custom shipping boxes. Get your ideal branded box in different sizes, colors, materials, and shapes. Eco-friendly boxes are also available for retailers as customers are more eco-conscious than ever. It makes sure that your brand gets attention and shipping will be more brandable. ### Include Packaging Slips & Labels Branded labels and packaging slips are two essential parts of branded shipping. For many e-commerce merchants, these are merely a way to enhance brand loyalty and the transactional part of the e-commerce shipping process. You might be thinking about how an ordinary [shipping label](https://www.shiprocket.in/encyclopedia/shipping-label/) and slip adds to the branded shipping. Remember, anything that your customers touch or see presents you with an opportunity for brand engagement. To achieve the perfect branded shipping, give you packaging slips and labels the same attention. A well-thought-out packaging slip serves to grow your business. It is also a critical part of branding shipping, and you should include the following details: - Recipient name - Shipping address - Company name - Brand logo - Brand contact information - Order details - Details of Items - Quantity - Price - SKU or UPC of each item - List of out-of-stock items The packaging slip is more important than the invoice as they ensure everything about a shipment from order details to [tracking](https://www.shiprocket.in/shipment-tracking/), identifying out-of-stock items, damaged items, and the value of the shipment. No matter how you handle your shipment, packaging slip is one way for branded shipping and managing customer expectations. ### Send Order Confirmation & Tracking Details When customers order from you online, they should receive an automated email letting them know you have received their order. They should also receive notifications to track their order’s progress. Both details are important for informing your customers but more important for a branded shipping experience. For these reasons, branded tracking is another pivotal aspect of your branding. The anticipation of receiving a product you ordered makes sure they’re around to receive the package. That’s why Shiprocket introduced Tracking pages and notifications for all of its customers. Our tracking page includes tracking information and a visual progress indicator. It also increases the opportunities to bring customers back to your website and can encourage signups. You can also collect customer data to see the highest conversions possible. ### Make Your Product Presentation Highlighted Your product presentation inside the box is also important as the outside. This requires you to use quality packing materials, thinking about the product’s size and shape and the shipping box you are using. The use of dividers within the box makes products look more presentable. You can use a particular color scheme for a [great unboxing experience](https://www.forbes.com/sites/theyec/2021/01/11/turn-your-shipping-box-into-a-competitive-advantage/?sh=1445193118be) that your customers can share online. You can also search for some trending ideas and keywords for unboxing and product presentation to see which has gotten the most attention. How you have arranged your products within the box dictates makes your customers delight that is the key to making a lasting impression. ### Add a Touch of Personalization Adding a [personal touch](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) to your shipping boxes is really the best way to impress your customers. Think about your brand and make your customers know that you are taking time out for them. Placing a thank you note inside the shipping box can show just how much your brand cares. Additionally, using customized options can make your customers’ unboxing experience more delightful. Again, allow your customers to enjoy the products they’ve ordered in a personal way. Like you can place a face mask matching with the ordered clothing. Although this is seen as a small activity, this can win you a great reputation. Branded shipping has become essential for online retailers. In this competitive climate, branding your unboxing and shipping experience directly impacts your customer experience and how they feel about your brand. ## Takeaway The above post shows the elements of a branded shipping and unboxing experience. The great thing about these points is that they have easy to follow and helps you build your brand identity in the competitive environment. You are building your brand at the end of the day, so make sure you have enough information and supplies on hand to deliver a branded [shipping experience](https://www.shiprocket.in/blog/improve-shipping-experience/). ``` --- ## https://www.shiprocket.in/blog/integrated-logistics/ --- title: Integrated Logistics: Benefits, Strategies & Implementation - Shiprocket url: https://www.shiprocket.in/blog/integrated-logistics/ description: Integrated logistics can help eCommerce businesses streamline their supply chain, reduce costs, and enhance efficiency. last_updated: 2023-10-27 source: webpage --- # Integrated Logistics: Benefits, Strategies & Implementation In today’s fast-paced working industry, maintaining efficient logistics for your eCommerce business is essential. Utilising integrated logistics helps businesses to maximise efficiency while meeting customer demands. They help in managing the goods production and distribution process, coordinate the activities of different parties involved in the supply chain and make the best use of available resources. Read on to learn more about integrated logistics and its benefits. *[Image: Are You Getting the Maximum Benefit from Your eCommerce Logistics]* ## Understanding Integrated Logistics Integrated logistics refers to the process of managing and coordinating various activities involved in the supply chain, from the acquisition of raw materials to the delivery of finished products to customers. It involves the seamless collaboration of different departments, such as procurement, transportation, [warehousing](https://www.shiprocket.in/encyclopedia/warehousing/), and distribution, to achieve a common goal of providing customers with high-quality products at the right time, place, and cost. To understand integrated logistics, it’s essential to break down its components and see how they work together. For instance, procurement involves sourcing raw materials and components needed for production. Once the materials are sourced, they are transported to the manufacturing plant, where they undergo a series of processes before being transformed into finished products. Once the products are ready, they are transferred to a warehouse, where they are stored before being distributed to customers. Transportation plays a significant role in ensuring the goods are delivered to the desired location at the desired time. It involves coordinating with carriers and freight forwarders to provide the most efficient and cost-effective mode of transportation. Distribution is the final stage, where the products are delivered to customers. It can be done through retail stores, [online marketplaces](https://www.shiprocket.in/blog/online-ecommerce-marketplaces/), or direct delivery to customers’ homes. Integrated logistics also involves using technology and data analytics to optimise the supply chain’s performance. It includes using software to manage inventory levels, track shipments, and monitor the performance of carriers and suppliers. ## Functions of Integrated Logistics The primary functions of integrated logistics include: - **Transportation Management** Transportation management primarily contributes toward integrated logistics. It involves the planning and execution of the movement of goods from the point of origin to the point of consumption. Effective transportation management ensures that the right goods are delivered to the right place at the right time, using the most efficient and cost-effective means possible. - **Inventory Management** Integrated logistics incorporates inventory management, encompassing planning, control, and optimisation of inventory levels to ensure the timely availability of the correct products at optimal costs. Effective inventory management helps reduce costs, improve customer satisfaction, and increase operational efficiency. - **Warehousing and Distribution** Another crucial function of integrated logistics is warehousing and distribution. It involves storing, handling, and distributing goods throughout the supply chain. Effective warehousing and distribution can help reduce lead times and improve order accuracy. - **Order Processing** Order processing is a significant part of integrated logistics, which takes place after the consumer places an order. The process involves confirmation of in-stock items, picking the goods from inventory and carefully passing them to the sorting area for shipping out. - **Packaging and Material Handling** Packaging and material handling involves designing and implementing [packaging solutions](https://packaging.shiprocket.in/) that protect products during transportation, storage, and handling of materials throughout the supply chain. Effective packaging and material handling can help reduce damage and deliver quality products. - **Information Management** Information management deals with gathering, managing, maintaining, storing, and disseminating information. It ensures the timely delivery of information to the right people as per the requirements. ## Components of Integrated Logistics Listed below are the primary components of integrated logistics: - **Procurement and Material Management** As the name suggests, procurement and material management involves finding and purchasing raw materials your business requires to produce the final products. It also involves the management of those raw materials throughout the production process. It’s also important to keep track of inventory levels and ensure you have enough raw materials to meet customer demand. - **Shipping and Delivery Management** [Shipping](https://www.shiprocket.in/blog/what-is-shipping/) and delivery management is all about getting your finished products from the warehouse to your customer’s doorstep. Moreover, you must ensure that your shipping process is efficient and reliable so that your customers receive their orders on time and in good condition. - **Risk Management** It involves identifying potential risks in your supply chain and developing strategies to mitigate them. These risks include delays, disruptions, or quality issues. You can minimise the impact of any unexpected events that may arise by being proactive and prepared. - **System and Technology Integration** Lastly, system and technology integration is all about using technology to streamline your logistics processes. Integrating your system and using automation and data analytics tools can optimise your business operations and improve overall efficiency. It can save you time and money while delivering a better customer experience. ## Benefits of Integrated Logistics Here are some of the benefits of integrated logistics for your business: - **Improved Speed** By eliminating unnecessary steps and bottlenecks in your supply chain, you can increase the efficiency and agility of your operations. It means you can respond faster to customer demands and any problems or incidents that might arise. - **Reduces Expenses** By optimising your resource utilisation and reducing waste, you can lower your operating costs and increase your [profit margins](https://www.shiprocket.in/profit-margin-calculator/). Integrated logistics can help you save on inventory, transportation, labour, and overhead costs. You can also benefit from economies of scale and scope by leveraging your network of suppliers and partners. - **Total Flexibility** You can adapt quickly to changing market conditions and customer preferences by having clear visibility and control over your supply chain. Integrated logistics can help you manage a variety of products and orders, as well as cope with fluctuations in demand and supply. You can also customise your products and services to meet the specific needs of your customers. - **Systematic Inventory Management** You can guarantee ideal inventory levels and prevent stockouts or overstocks by promptly communicating correct information among all the parties engaged in your supply chain. You can estimate demand, schedule replenishment, and keep track of your inventory in real-time with integrated logistics. Additionally, you can enhance the reliability and accuracy of your inventory reports and records. - **Improved Customer Service** You can enhance customer loyalty and retention by delivering your products to your customers in the right quantity, quality, time, and place. Integrated logistics can help you improve your communication and collaboration with your customers and provide them with value-added services such as tracking, returns, or after-sales support. ## Tips for Improving Integrated Logistics for eCommerce Companies Here are some ways to improve your integrated logistics and take your eCommerce business to the next level. - **Streamline your Inventory Management** Inventory management is the backbone of your logistics process. If you have too much inventory, you tie up valuable resources and may end up with dead stock. On the other hand, if you have too little inventory, you risk stockouts and unhappy customers. You can optimise your inventory levels and reduce waste using [inventory management software](https://www.shiprocket.in/blog/inventory-management-software/) and implementing a just-in-time (JIT) inventory system. - **Optimise Your Warehouse Layout** The layout of your warehouse can have a significant impact on your logistics efficiency. Organising your warehouse logically and efficiently reduces the time it takes to pick up and pack orders. Consider using barcodes and RFID tags to track inventory and automate picking. - **Utilise Automation Technology** Automation technology can help you streamline your logistics process and reduce errors. Consider using automated conveyor systems, robots, and autonomous vehicles to move inventory and reduce the need for manual labour. An automated [warehouse management system](https://www.shiprocket.in/blog/warehouse-inventory-management/) can also help you track inventory and orders in real-time. - **Choose the Right Shipping Carrier** Choosing the right shipping carrier is essential to delivering your products on time and at a reasonable cost. Compare shipping rates and delivery times from different carriers to find the best option. Consider using [multi-carrier shipping software](https://www.shiprocket.in/blog/multi-carrier-shipping-software/) to help you compare rates and automate the shipping process. - **Implement a Returns Management System** Returns are inevitable in the eCommerce business but can drain your resources if not managed properly. Thus, you must implement a [returns management system](https://www.shiprocket.in/web-stories/what-is-returns-management/) that makes it easy for customers to return products and for your team to process those returns quickly and efficiently. - **Monitor Your Logistics Performance** To improve your integrated logistics, you need to measure your performance and identify key areas for improvement. Monitor your logistics KPIs, such as order cycle time, inventory turnover, and order accuracy. Use this data to identify bottlenecks in your logistics process and implement changes to improve efficiency. ## Conclusion Integrated logistics is more than just a buzzword. It is a strategic and operational necessity for any eCommerce business that wants to survive and thrive in the competitive and dynamic market. By integrating the various aspects of logistics, you can achieve higher levels of efficiency, quality, responsiveness, and customer satisfaction. [Shiprocket](https://www.shiprocket.in/) offers comprehensive logistics services that can provide you with a competitive advantage over your competition by lowering costs, reducing risks, and maximising the efficiency of your supply chain. Nevertheless, it’s crucial to keep in mind that integrated logistics is not a universally applicable solution. It takes rigorous study, planning, execution, and evaluation of your particular business objectives and goals to effectively enjoy the benefits. Additionally, effective coordination and communication amongst all the parties engaged in your logistics process are required for successful integrated logistics. --- ## https://www.shiprocket.in/blog/shipping-manifests/ --- title: Shipping Manifests: The Essential Tool for Streamlining Shipments - Shiprocket url: https://www.shiprocket.in/blog/shipping-manifests/ description: Shipping Manifests is an essential tool to avoid delays and losses, streamline your eCommerce logistics. Read full blog to stay updated. last_updated: 2023-11-01 source: webpage --- # Shipping Manifests: The Essential Tool for Streamlining Shipments Operating any business, especially on an eCommerce platform, entails juggling several tasks. And the most tedious of these tasks is the paperwork. Despite being the most boring task, paperwork is extremely crucial. Hence, understanding how to fill up a shipping manifest properly is vital. A shipping manifest determines how your shipment will reach the customer. Shipment delays, lost goods, penalties, etc., are huge headaches that can be caused due to errors on the shipping manifest. These complications differ from what you want to deal with when working towards growing your enterprise. When you understand how to fill in a shipping manifest, you will get them right on your first try, and this will help you save a lot of time and stress in the future. ## The Basics of Shipping Manifests for eCommerce A shipping manifest is a detailed, legally mandated document accompanying goods [transported by ship, ground, or plane](https://www.shiprocket.in/blog/ultimate-shipment-guide/). It encompasses all vital information like a comprehensive inventory of all contents within that shipment, information about the shipping and receiving parties and locations, and other relevant details. Shipping manifests are rather old school and have been around for over a hundred years. They have played an integral role in the [shipment processes](https://www.shiprocket.in/blog/ultimate-shipment-guide/) and international commerce. The purpose of shipping manifests is multifold. Its purpose includes the following: - Provides a comprehensive overview of the entire shipment - Help customs officials at ports and airports to enforce regulations, calculate duty taxes, and eliminate illicit goods transportation. - Improving tracking and transparency of shipments - It also highlights pick-up and delivery information - Optimises the billing processes to create invoices for the consumers and suppliers - Acts as a risk management tool for insurance purposes when goods tend to be lost or damaged ## Types of Shipping Manifests There are different types of shipping manifests, and they are specially catered to meet specific criteria. These criteria are generally established based on the type of goods being shipped. Here are the most common types of shipping manifests: - **Cargo manifest** A shipping manifest for cargo goods is a thorough document that itemises all the goods being shipped in that container. Every single item that may be negligible is listed in an elaborated fashion. It entails details of the nature of the product, the number of packages, the total weight, their volume, the shipper and receiver names, and their locations. - **Reefer manifest** The reefer manifest relates to the transportation of products in an ice box or refrigerated container called a reefer. These reefers tend to contain perishable items to be transported at specific temperature settings. They could include products like medicines, food, and decayable materials. - **Out-of-gauge manifest** Such a manifest provides comprehensive detail about cargo transportation that exceeds a transporter container’s standard dimensions. They often tend to be longer, wider, and taller than the standard dimensions. OOG cargo generally includes heavy machinery, industrial equipment, automobiles, etc. - **Freight manifest** Cargo manifest and freight manifest are often used interchangeably. They serve similar purposes. Like a cargo manifest, a freight manifest also contains details about all the parts of the consignment being shipped and information about the seller and the consumer. Apart from this, it also contains the freight charges of each consignment. It is crucial when different consignments are placed in the same transport container. Every consignment generally has a different price, as the location, size, or agreement will be unique to that consignment. - **Hazardous material manifest** These are called HAZMAT in short. It is a detailed and comprehensive document highlighting the hazardous materials being transported. The nature, classification, packing group, identification number, shipping name, [type of packaging](https://www.shiprocket.in/blog/types-of-packaging-in-logistics/), etc., are included. Most importantly, emergency response instructions are to be included in such consignments. ## Key Components of a Comprehensive Shipping Manifest Any shipping manifest is rather straightforward. These are extremely precise and informative documents. Every manifest needs specific information, and these details must be filled out carefully to avoid problems down the line. Here are some of the key components of a shipping manifest: ### General Shipping Manifest Contents of a general shipping manifest include the following: - **Description of the goods within the consignment:** Details about all the items transported within the consignment, like quantity, type, and dimensions, are detailed. - **Seller and consumer information:** Name, locations, addresses, and details for contact for both the consignor and consignee must be included. - **Origin and destination:** Elaborate descriptions of the departure and arrival locations are provided, enabling clear identification of the shipping route and facilitating efficient [tracking](https://www.shiprocket.in/shipment-tracking/) of the cargo’s journey. - **Freight charges:** The overall shipping expenses are computed and recorded on paper. - **Carrier container information:** Information regarding the transporter and the type of transporter used will be detailed. - **BOL number and document number:** A unique sequence of numbers will be assigned to the shipment and used for all traceability purposes. ### Reefer Manifest Contents Apart from the general details, the following will be added to a reefer manifest: - **Temperature details:** The ventilation and temperature that the consignment needs for quality maintenance are detailed. - **Special handling instructions:** All specific information for handling these consignments must be detailed to ensure that the product stays at the right quality. All these details are to be carefully elaborated to ensure there are no problems during shipping and it meets the consumer’s expectations, thereby not compromising the customer’s experience. ### Out-of-gauge Manifest Contents - **Handling instructions:** All handling instructions for loading and unloading the cargo must be detailed. - **Center of gravity images:** Diagrams and charts showing the center of gravity must be indicated for safe cargo transport. - **OOG details:** When the cargo shipment exceeds the standard dimensions of a cargo container, their details must be included. ### Hazardous Materials Manifest Contents Along with the general details, the following will be added to this manifest: - **Nature of the hazardous material:** The unique identification number, class, packing group, and sipping details are to be mentioned. - **Emergency handling details:** All the necessary actions to be taken during the shipment of hazardous materials must be added in case of emergency and accidents. - **Certification:** A signed document must be added regarding materials inside the consignment. ## Shipping Manifest vs. Similar Documents Shipping manifests are not the only documents that accompany a consignment. Here are the other documents that accompany the shipping manifests: - **Billing lading** A bill of lading serves all legal purposes. It is the legal contract between the seller and the carrier. It outlines the quantity, destination, type of cargo, etc., that is being shipped. Unlike the shipping manifest, BOL is issued for every package on the consignment. The BOL also acts as a receipt while shipping goods. - **Packing list** As the name suggests, all included inside the shipment are listed in this list. It aids both the seller and the consumer to ensure that all the consignment parts are accounted for correctly. Furthermore, it also helps the authorities to verify the same. - **Commercial invoice** An invoice is simply a bull from the consignor to the consignee. It is a payment request slip and entails all the consignment’s specifics. The delivery payment details are also mentioned in this document. - **Certificate of origin** The certificate of origin is vital for international trade. It certifies the originating country of the consignment and the entire lifecycle of the transported consignment. ## Tackling Common Challenges in Shipping Manifests Certain challenges are inevitable. Here are the most common challenges we come across with shipping manifests: - **Lack of clarity in understanding the need for a shipping manifest** Organisations often view a manifest as simply an administrative task rather than an integral document in the shipping process. But the manifest plays a vital role in tracking, ensuring correct deliveries, compliance with all authorities, and legal matters. This lack of interest in meticulous care creates hassle in the shipping lifecycle. Using [3PL partners](https://fulfillment.shiprocket.in/blog/best-3pl-companies-in-india/) to handle this demanding process can help avoid such issues. - **Filling out errors in shipping manifests** Omissions and ignorance while filling out shipping manifests can lead to serious consequences during the shipping process. Customs clearances, delayed shipments, extra fees, disputes with consumers, etc., can be caused due to these errors. Implementing a robust checking system can help you avoid such issues. - **Discrepancies in the manifest and actual consignment** Discrepancies in what is being shipped and what is written in the consignment can vary. It can happen due to clerical issues, miscommunication, or other problems during packing. Making sure you double or triple-check everything can help you understand these discrepancies and avoid them causing less hassle during the shipping phase. - **Language barriers in the shipping world** Language understanding and differences can be one of the most common issues during shipping. Especially in [international shipping](https://www.shiprocket.in/x/), this must be clearly understood. Using standard languages and rules can help you overcome such barriers. - **Amending manifests that are submitted** Submitting an amended manifest can complicate the complete process when a shipment is already en route. It often leads to a hefty penalty creating losses for the enterprise. ## Conclusion The bottom line is that shipping manifests are more than a clerical paper sent with the consignment. These documents help the shipment agency understand what, how, where, and when the consignment must be delivered. It acts as a legal document meaning the consignment is shipped across seas and gives a sense of understanding of what lies within it. By realising how vital shipping manifests are, companies can make their shipping better, and their operations run more smoothly in the future. --- ## https://www.shiprocket.in/blog/product-highlights-from-october-2023/ --- title: Product Highlights From October 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-october-2023/ description: Check out the top product highlights from October 2023 to know what enhancements we have made to improve your selling experience. last_updated: 2023-11-08 source: webpage --- # Product Highlights From October 2023 In the modern era dominated by digital technology, businesses of all sizes rely on eCommerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Shiprocket Amplify Beta Version Is Live Stay excited because Shiprocket Amplify is coming soon for all of you to enhance your brand visibility with Influencer Marketing campaigns. With Amplify, you’ll be able to leverage dynamic influencer marketing campaigns that will not only enhance your brand presence but also engage with a wider audience, helping you grow your business in exciting ways. ### What is influencer marketing? Influencer Marketing, a powerful strategy, involves brand partnerships with individuals who create and share content on the brand’s behalf. This collaboration leverages the influencer’s reach and credibility to amplify brand messages and connect with a broader audience, driving engagement and brand awareness. ### How does Shiprocket Amplify work? **Step 1:** Create comprehensive influencer marketing campaigns in just 4 simple clicks. **Step 2:** Access the best-in-class creators, hand-picked by our specialists for your brand. **Step 3:** Be dazzled by the authentic, story-driven content that lives beyond the campaign. **Step 4:** Easily track all your campaign performance in one convenient real-time dashboard. **Step 5:** With a cost of 70 paise per reach, boost your brand visibility like never before. ### Why Influencer Marketing? In the dynamic realm of marketing, influencer marketing shines as a beacon of authenticity and reach. Partnering with influencers can significantly impact your brand’s visibility and trust, connecting you directly with your ideal audience. It’s a cost-effective strategy that delivers impressive results. - **Amplified Reach:** Reach a broader and engaged audience through influencers’ established followings. - **Authenticity:** Leverage influencer credibility and authenticity to build trust with your target market. - **Content Creation:** Let influencers create engaging content that resonates with your brand’s message. - **Targeted Audiences:** Collaborate with influencers whose followers match your ideal customer profile. - **Engagement:** Boost user engagement, likes, shares, and comments through influencer partnerships. - **Improved ROI:** Generate a higher return on investment by connecting with potential customers effectively. - **Brand Awareness:** Increase brand visibility and recognition within your niche. - **Direct Communication:** Utilize influencers as a direct channel to convey your brand’s values and offerings. - **Cost-Effective:** Often more cost-effective than traditional advertising with potentially greater impact. - **Tracking and Analytics:** Easily monitor campaign performance and adjust strategies in real time. ## One-Stop Access To Shiprocket Apps Introducing Shiprocket Apps Section, your exclusive gateway to tailor-made solutions to address each and every problem of your business. Whether you’re looking to streamline your operations, boost sales, or enhance customer experiences, we’ve got you covered. Our curated collection of apps is designed with your success in mind. Say no to the hassle of searching for different solutions in various places. With Shiprocket Apps, it’s all here, one click away. [Start exploring today](https://app.shiprocket.in/seller/store-apps/apps)! ## Easy Access To App Charges In Order Screen You can now effortlessly monitor the applied app charges for each order directly from the Order Screen on your panel. This enhancement ensures greater transparency and control, allowing you to make informed decisions and manage your costs effectively. ## Explore Enhanced International Order Filter We’ve revamped our order filter with additional order statuses like Destroyed, In Transit, On Hold to simplify your order management process. Now, effortlessly track and manage international orders, improving efficiency and accuracy in your global shipping operations. ## Ship Your International Orders With India Post Experience a shipping revolution as we introduce the ability to effortlessly ship your international orders through India Post. Try a cost-effective and efficient solution for reaching customers worldwide. Enjoy simplified cross-border shipping and expand your global market presence today. ## Identifying Bad Addresses And Restricted Items Our latest update brings you a smoother international order process by introducing the capability to identify bad addresses and restricted items. Benefit from increased order accuracy and fewer delivery hiccups with this enhanced feature, ensuring a hassle-free and efficient cross-border shipping experience. ## Final Takeaway! At Shiprocket, we value the importance of a seamless selling process for your business’s success and growth. We are dedicated to improving our platform’s user-friendliness, ensuring you have a hassle-free selling experience. Stay updated on our latest innovations and announcements as we strive to serve you better and appreciate your business. --- ## https://www.shiprocket.in/blog/different-types-of-warehouses/ ```markdown --- title: 7 Types of Warehouses: Which Is Best For Your Business? url: https://www.shiprocket.in/blog/different-types-of-warehouses/ description: Read about the different types of warehouses for eCommerce businesses and know the type of warehouse that suits your business the most. last_updated: 2023-11-08 source: webpage --- # 7 Types of Warehouses: Which Is Best For Your Business? Warehousing, however simple it might seem to be, has a lot of diversification. There are a variety of warehouses, each having a niche of its own. How do you decide which type of warehousing is right for your business? You must consider various factors, such as your industry, location, and business requirements. The type of warehouse you choose is going to have a strong impact on your order fulfillment operations and, ultimately, on your customer relations. The more orders you fulfill on time, the more satisfied your customers will be. *[Image: Different Types Of Warehouses]* Having the right kind of warehousing in place becomes even more important during the festive season when you’ve got a massive surge in orders to manage. Instead of making any rash decisions, you must critically analyse the different types of warehouses available and make an informed decision. ## Types of Warehouses If you’re wondering which [warehousing](https://fulfillment.shiprocket.in/blog/functions-of-warehousing-for-ecommerce-business/) will suit your business the most, please keep reading. Let’s discuss everything about the different types of warehouses so you can choose the one that is right for your business. Generally, there are 7 major types of warehouses: 1. Distribution Centre 2. Public Warehouse 3. Private Warehouse 4. Bonded Warehouse 5. Climate-controlled Warehouse 6. Smart Warehouse 7. Consolidated Warehouse ### Distribution centre Distribution centres are warehouses that have larger space than any other warehouse. These centres enable [faster movement of](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) large quantities of goods within a short time. Goods are procured from multiple suppliers and are quickly transferred to various customers. These centres make an important part of the supply chain, as they provide fast and reliable movement of goods. Most of these centres have computerised control leading to higher efficiency. To further increase efficiency and lower delivery time, these centres are often located close to transportation centres. In the case of perishable products, goods are stored in the centre for less than a day, as they enter early morning and are distributed to customers by evening. #### Reasons to Choose: 1. Efficiency of operations 2. Storage capacity ### Public warehouse Public warehouses are the ones owned by the government or semi-government bodies. They are lent out to private sector companies to stock up on goods upon paying a certain amount of rent. It’s a great option if you’re a small business or an eCommerce startup which is not in a position to own a warehouse and needs to store goods for a short time period. This storage facility allows small [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) to deal with the overflow of goods until they are ready to own an additional warehouse. #### Reasons to Choose: 1. Affordable option 2. Open accessibility ### Private warehouse As the name suggests, private warehouses are privately owned by large retail corporations, wholesalers, manufacturers or distributors. Large online marketplaces also have privately owned warehouses to store [merchandise](https://www.shiprocket.in/blog/ecommerce-merchandise/). These private companies purchase products in bulk for the peak season and store them in the warehouse for the systematic distribution of orders that are bound to come their way. Private warehousing, also known as proprietary warehousing, requires capital investments by the owner. Hence, it’s best for well-established companies. Although it warrants investment in the start, it turns out to be quite cost-effective in the long run. #### Reasons to Choose: 1. Less long-term cost 2. Better regional presence ### Bonded warehouse Bonded warehouses are mainly owned and run by a government or private agencies. This type of storage facility is used to store imported goods before customs duties are levied on them, as the companies storing goods in these warehouses do not pay any duty charges until their items are released. The private agencies that run bonded warehouses must obtain a government license before getting into this business. Through this mechanism, the government ensures that importers pay their taxes on time. Without paying the duties, no importer can open their goods. Bonded warehouses are perfect for importers, as they can keep their items duty-free even for a long time until they find their customers. Such warehouses play a crucial role in cross-border trade, making them ideal for [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) involved in international trade. #### Reasons to Choose: 1. Low overall cost 2. Helps in international trade ### Climate-controlled warehouse As the name goes, these warehouses are used to store items that need to be kept at a specific temperature, mostly perishables. Climate-controlled warehouses can range from humidity-controlled environments that can store fresh fruits, flowers, etc., to freezers that store frozen foods. #### Reasons to Choose: 1. Protection against natural elements 2. Better inventory security ### Smart warehouse When we talk about [automation](https://www.shiprocket.in/blog/warehouse-operations-automation-trend/) these days, warehouses are not left much behind. Smart warehouses use artificial intelligence in their storage and fulfillment process. Everything is automated, starting from packing items to transporting goods to the end customers. These warehouses require minimal manual supervision, as they operate using the latest technologies. Smart warehouses are increasingly being used by eCommerce giants like Amazon and Alibaba. #### Reasons to Choose: 1. Lesser chances of error 2. Reduced manual efforts and cost ### Consolidated warehouse Consolidated warehouses are third-party storage facilities wherein various small shipments are collected from various suppliers and combined into a bigger and more economical truckload, bound for a similar geographical location. If you’re running a startup and don’t have a very large amount of inventory, you can take advantage of this facility. #### Reasons to Choose: 1. Economies of scale 2. No capital investment ## Which Warehouse Is the Best for You? By now, you must have understood that each warehouse has a purpose of its own. You must choose the type that aligns with your business’s requirements. For instance, if you are into selling perishable products, you might consider going for climate-controlled warehouses. If you’re an established business and have the capital to invest, you may choose a private warehouse for your business. If you’re into [cross-border trade](https://www.shiprocket.in/blog/cross-border-trade-challenges/) and are involve a lot in international shipping, you may want to opt for bonded warehouses. Whichever warehouse you opt for, always ensure to keep both your short-term as well as long-term distribution needs in mind and choose a warehousing service that simplifies your daily tasks, reduces your fulfillment costs, and delivers your orders quickly. *[Image: SR-Engage-Foot-Banner-1]* ``` --- ## https://www.shiprocket.in/blog/common-border-shipping-issues/ --- title: 6 Common Border Shipping Issues And How To Avoid Them url: https://www.shiprocket.in/blog/common-border-shipping-issues/ description: Most common types of cross border shipping issues businesses face in exporting their products overseas are documentation, compliances. last_updated: 2023-11-09 source: webpage --- # 6 Common Border Shipping Issues And How To Avoid Them *[Image: Common types of cross-border shipping issues]* **“The beginning is the most important part of the work”. – Plato** While most Indian businesses desire to take their business to global shores and make soaring sales, it’s more than just a leap of faith standing in the way. It is still a struggle for Indian exporters to sell their products overseas due to shipping obstacles. Here are some of the most common types of international shipping issues businesses face in exporting their products overseas: ## Common International Shipping Issues: ### 1. **Container Shortages and Congested Ports** Congestion in Shipping Ports occurs mostly due to loops in port management – such as lack of technical knowledge, poor maintenance of port interiors, outdated navigation systems and most importantly, container shortages as opposed to high cargo volumes. ### 2. **Cumbersome Documentation** Export comes with a lot of documentation baggage for each step of the shipping process, be it during pre-booking, booking, post-booking or shipment discharge. The initial set of documents required are almost always the same for all [shipments](https://www.shiprocket.in/blog/ultimate-shipment-guide/) – bill of lading, commercial invoice and shipping bill, although there are additional documents required for sensitive categories such as pharmaceuticals and personal care, which require submission of health and safety certifications. ### 3. **Regulatory Barriers** Shipping across foreign borders isn’t as friendly as it might seem to be due to a potential cliffhanger in the shipping process – regulatory compliances. Compliances such as safety and quality standards, authentic certifications, [secured packaging](https://packaging.shiprocket.in/), detailed labelling and testing adds to both the exporter’s cost as well as time. ### 4. **Risk Of Uncertainties** The risk of exporting goods internationally comes with a lot of risks – both political as well as commercial. For example, your goods might not cross destination borders due to political disputes such as government instability, civil disturbances and war breakouts. Similarly, there are various disturbances on the commercial end – dispute on quality of product, retracted orders from buyer’s end before delivery, and [damage to product during transit](https://www.shiprocket.in/blog/common-causes-of-ecommerce-shipping-damage/). ### 5. **Competition In Global Marketing** Export of products internationally is highly competitive than domestic shipping. This is owing to competition on shipping prices from various [courier services](https://www.shiprocket.in/courier-services-near-me/), quality of products, costs incurred for integration on ecommerce websites, and lower brand visibility in the congestive market. ### 6. **Faceless Presence Globally** Indian goods are often sold in global markets under foreign brand names due to low consumer exposure and unavailability of a branded experience while shipping to countries across borders. ## How To Meet International Shipping Challenges Most often due to the former mentioned shipping challenges, brands let go of the idea to expand their business to broader geographies. But luckily for them, there are [shipping aggregators](https://www.shiprocket.in/x/) in place that help meet these challenges and offer features that help for a seamless shipping experience. Let’s see how: ### 1. **Minimal Documentation** While lengthy and heavy documentation takes up all of the efforts involved in shipping, shipping partners ensure a minimum documentation for export with the need for just an [Import Export Code](https://www.shiprocket.in/blog/import-export-code-iec-india/) (IEC code) and Authorised Dealer Code (AD code) before shipping. ### 2. **Insured Shipments** In spite of risks involved in shipping overseas and a constant fear of the goods getting stolen, lost or damaged, shipping cannot wait or cease. But the offering of insurance for every cargo shipped helps secure packages and prevent complete loss. ### 3. **Branded Experiences For Broader Visibility** Unlike usual [shipping partners](https://www.shiprocket.in/features/multiple-shipping-partners/), leading shipping companies such as Shiprocket X provide a branded tracking page with brand logo, brand name, support details & flash offers running from the website for full brand visibility even during [tracking a parcel](https://www.shiprocket.in/shipment-tracking/). This keeps the buyer engaged and intrigued for further purchases. ## Conclusion: Reliable Courier Partner For Seamless Cross-Border Shipping From frequent rate adjustments to tariff escalations, there’s always some issue that keeps a business from maintaining a consistent shipping experience. This is where a reliable, low-cost shipping solution comes into play. Affordable shipping partners such as [Shiprocket X](https://www.shiprocket.in/x/) require only an IEC code and AD code to take your cargo beyond borders, with every package insured and multiple-courier tracking option from one place. Moreover, such courier partners also help provide a [branded tracking page](https://www.shiprocket.in/blog/benefits-of-having-a-branded-tracking-page/) as well as enable ecommerce website integration for small and medium sized businesses to stay atop their consumer’s mind. --- ## https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/ --- title: Fulfillment Center vs. Warehouse: A Comprehensive Comparison url: https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/ description: Warehouse and fulfillment center might seem to be the same, but their services are quite different from each other. Let's help you choose. last_updated: 2023-11-10 source: webpage --- # Fulfillment Center or Warehouse? Choose the Right One for Your Business Fulfillment Center and Warehouse are often used interchangeably, but in reality, both have different functions. They are large buildings that hold inventory for businesses. However, their features and services are quite different. The services that each provides vary depending on the business needs. This blog explores the functions of both the fulfillment center and warehouse for you to decide which is most suitable for your [eCommerce](https://app.shiprocket.in/register) business. ## What are Warehouses? When are they needed? A warehouse is a building where goods and products are stored for a long period of time. It is a place designed to store the inventory of business in bulk quantity until it is needed. A warehouse is equipped with high shelves stacked with many goods, forklifts driving around, and containers moving across the building. Operationally, what happens in a warehouse is a stagnant job. Inventory is added, moved to various locations, and short periods of time before the product is shipped out, unlike warehouses where products are eventually transferred out of the warehouse when needed. Companies that take care of [warehousing](https://www.shiprocket.in/blog/warehouse-operations-automation-trend/) solely are seen focusing more on businesses that work with wholesale or business-to-business orders that deal with large quantities of products. More substantial companies & retailers have their own warehouses where they can store their extra products, or they rent warehouses to share with other businesses. Typically, it is a cost-effective idea for small and medium-sized businesses to lease warehouse space, depending on the terms of the leases. In case you are looking to store your business’s extra inventory until they’re in demand or small storage spaces are not working out for you, a warehouse is what your business needs. ## What are Fulfillment Centers? When are they needed? Similar to a warehouse, a fulfillment center is also a large building that stores the inventory for a business. However, it serves various other purposes as well. A fulfillment center stores items for short periods before the product is shipped out, unlike warehouses where products are stored for a longer duration. These centers work with retailers, eCommerce companies, corporations, etc., to fulfill B2B and B2C orders. In terms of operations, fulfillment centers work towards the entire order fulfillment process. Order fulfillment refers to the process starting from the sale of a product until the post-delivery experience of the customer. It covers all the essential aspects, such as receiving, processing, and delivering orders. After a buyer completes a purchase on an [eCommerce store](https://360.shiprocket.in/blog/build-ecommerce-website-guide/), inventory is picked, boxes are packed and then labeled to be shipped to the buyer’s residence. Fulfillment centers can cater to both B2B orders, i.e., the high volume of product that is sent to a big-box retailer, as well as a B2C order, which is shipped directly to an individual’s residence. It is best for eCommerce sellers to outsource their fulfillment, as it includes everything starting from inventory management to negotiating rates with shippers. Outsourcing order fulfillment processes to a 3PL can make it easier to manage inventory, improve [customer service](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/), and save the seller’s time to focus on strategic tasks. Fulfillment centers are always working around the clock to process, pack, and ship orders to customers. Besides, they receive shipments of inventory, have people picking items, packing up boxes, and labeling shipments and orders, ship out fulfilled orders and handle returns. Because of that, fulfillment centers are equipped with the best technology for processing orders, managing inventory, organizing transportation, and similar tasks. ## What is a Fulfillment Warehouse? It is a facility businesses use to store inventory, process orders, and fulfill customer orders. A fulfillment warehouse is a central location where you can store products, manage inventory levels, and coordinate the picking, packing, and shipping processes. With the rise of eCommerce and online retail, fulfillment warehouses have become pivotal in ensuring the efficient and timely delivery of goods. They utilize advanced technologies and logistics systems to optimize order processing and reduce shipping times. This significantly reduces returns as well. Whether operated by the company itself or outsourced to 3PL, these warehouses are critical components of the supply chain and help enhance customer satisfaction. ## Why do you need a Fulfillment Center for your Business? ### Faster Delivery A fulfillment company typically ties up with [multiple shipping carriers](https://www.shiprocket.in/carrier-integrations/). Since a fulfillment center operates to fulfill direct-to-consumer orders as soon as they are placed, they need shipping carriers to pick up shipments at least daily. It ensures orders are delivered to consumers on time and faster than promised. ### Enhanced Focus on Core Business Operations While packing boxes and shipping customer orders are essential for satisfying consumer expectations, they are tasks that can be outsourced easily. Entrepreneurs and eCommerce store managers have an unending to-do list; therefore, they must stay focused on the tasks that only they can do, which will help them scale their business and increase revenue. Taking the time spent on [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), focusing on marketing, customer service, and product management instead, can help eCommerce businesses be more strategic and less operational. ### Automated Warehousing and Order Fulfillment New-age fulfillment companies keep technology at the center of their fulfillment services. It means that every step of the fulfillment process is automatically documented in real-time for eCommerce businesses to know the status of their inventory and each order in the [fulfillment](https://www.shiprocket.in/fulfillment/) center without having to be there. ### Improved Scalability of Your Business With 2,000 items sold and 5,000 already booked for February, are you overwhelmed? No doubt your business is growing, but when mismanaged, this growth can turn against you. Mismanagement will take place when you are handling the entire order fulfillment process on your own. This increasing order volume, if mishandled, can result in poor performance of your business. Fulfillment centers have all the necessary resources to accommodate any change in order volume, allowing you to scale up your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) at your own pace. ## Benefits of Using Fulfillment Centers eCommerce businesses can benefit in the following ways from using Fulfillment Centers: ### Save Money Businesses can save substantially by using the services of fulfillment centers. These centers often engage in bulk purchasing shipping boxes, packaging materials, and other necessary supplies, resulting in discounted prices that are passed on to their clients. This can lead to substantial savings, with some businesses reducing their shipping costs by up to 70% when working with fulfillment centers. ### Storage and Inventory Management For small and medium businesses that ship a limited number of items in a day, running their own warehouse to store and manage inventory is loss-making as such facilities are expensive and have high maintenance costs. Instead, fulfillment centers are a low-cost alternative as they perform all of these tasks and improve efficiency. ### Seller Focus on Selling The advantage of using fulfillment centers is that companies can focus on key operations of their business, such as customer service, strategic planning, and marketing. The outsourcing of these processes of taking orders, packing boxes, and picking out products to fulfillment centers gives companies more time to focus on their core capability or selling. ### Distributed Inventory When choosing a fulfillment partner, the primary factor to consider is the location of their fulfillment centers and their distance from your customer base. Since the agenda of eCommerce is speed and convenience, ensuring your fulfillment center can service the majority of customers over short distances and time is critical. ### Specialisation and Expertise Managing logistics poses a significant challenge for sellers and businesses, as it is an essential yet complex aspect of their operations. In contrast, fulfillment centers excel in handling intricate order processing. They efficiently execute services such as order fulfillment, packing and shipping, inventory management, and more. With their expertise and negotiating power, fulfillment centers can provide long-term, cost-effective solutions for logistics and fulfillment needs. ### Automated Fulfillment Process Fulfillment centers are automated entities with minimal human monitoring. This results in heightened efficiency, reduced costs, and time savings, while minimizing the risk of human error. Orders are promptly sent to fulfillment centers for pickup, packing, and shipping, ensuring streamlined operations. ### Value Added Services By partnering with fulfillment centers, sellers can access additional value-added services. These may include custom packaging and labeling, weight testing of products, branded tape and marketing materials, returns management, and assembly of new SKU (Stock Keeping Unit) products. These services enhance the overall customer experience and contribute to the growth of the business. --- ## https://www.shiprocket.in/blog/hsn-code/ --- title: HSN Code: Everything You Need to Know - Shiprocket url: https://www.shiprocket.in/blog/hsn-code/ description: When you indulge in domestic or international trade, standardized communication along with clarity is key to success. If both parties are not on the same page, there can be massive miscommunication, leading to a poor shipping and delivery experience. last_updated: 2023-11-10 source: webpage --- # What is an HSN Code and Why is it Necessary for Shipping? When you indulge in domestic or international trade, standardized communication along with clarity is key to success. If both parties are not on the same page, there can be massive miscommunication, leading to a poor [shipping](https://www.shiprocket.in) and delivery experience. *[Image: ]* After introducing the [Goods and Services Tax (GST)](https://www.shiprocket.in/blog/gst-registration-online-procedure-india-guide/) in India, most businesses face a lot of confusion because of the newly introduced terminologies and requirements. The HSN code is one of them. With this article, let’s understand what HSN codes are, their importance, and how they are used. HSN codes are relevant for your tax invoices, so make sure you understand them correctly. Let’s get started. ## What is HSN Code? HSN code refers to ‘Harmonized System Nomenclature’ or Harmonised Commodity Description and Coding System. It is a six-digit code that classifies more than 5000 products. These are arranged in a logical structure. HSN codes are accepted worldwide and supported by well-defined rules. These are used in import and export as most nations widely accept them. The HSN code can be 4-8 digits long. For example, if you are [shipping](https://www.shiprocket.in/) a particular type of paper, it can be known as something else in the country you’re shipping it to. So to avoid this confusion, all the names and the relations are standardized with a single HSN code so that the sender and receiver are on the same terms. ## The HSN Code Decoded The HSN code comprises different parts. Let’s see what the different components of an HSN code are and how it is made. The first two digits of an HSN code or a chapter. A chapter refers to the second-highest classification in terms of hierarchy in the HSN code. The next two digits are the heading, and it refers to the headings under chapters. Following this, two digits are the subheadings after the headings. Finally, the last two digits explain the product tariff heading during import and export of supply. ## How to Create Your HSN Code? You do not create a new HSN code but assign one to your products with the HSN codes directory. Under the [GST](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/) Act, 21 sections contain over 99 chapters divided into 1244 headings and 5244 subheadings. If you are assigning an HSN code to your product, it must represent the details of your product. If you want to highlight the local aspects of the HSN code, you can do it using the eight-digit code. ## Significance of HSN Codes *[Image: ]* ### Ease of Understanding As the HSN codes are widely accepted in over 200 countries, they ease understanding and comprehension to both the exporter and importer. If two things mean different in different nations, the correct HSN codes can help standardize the process and bring the two parties on the same page. ### Proper Taxation If the nomenclature is defined, the process can be automated. In India, the HSN codes have a considerable advantage as they help automate the GST taxation process. HSN codes eliminate any scope for misinterpretation and make the process smooth and transparent. ### Sorting and Recording of Data Efficiently When it comes to an import-export business, recording data and [analytics](https://www.shiprocket.in/blog/google-analytics-for-ecommerce-tracking/) are critical to analyzing the success and failure of any strategy. With each thing ordered so proficiently, it turns out to be amazingly simple to record and sort information in a precise way. ## How to Find GST Codes for Your Products? You can easily find any HSN code by simply Googling it. However, if you need more specifics, follow the below steps. Go to → [https://www.gst.gov.in/](https://www.gst.gov.in/) Go to → Services → User Services → Search HSN Code *[Image: ]* You will be asked to enter the chapter, name, or code if you have these details. Great! If you don’t, you can download the HSN in Excel format and search there. *[Image: ]* ## Final Thoughts HSN is a vital classification that simplifies trade for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). It can help you eliminate confusion and miscalculation and improve your overall shipping experience. Make sure you are well acquainted with this code so you can be on top of your shipping game always! --- ## https://www.shiprocket.in/blog/msds-certificate-in-international-shipping-how-does-it-help/ --- title: MSDS Certificate In International Shipping: How Does It Help? url: https://www.shiprocket.in/blog/msds-certificate-in-international-shipping-how-does-it-help/ description: An MSDS certificate is a regulatory document that contains information on the composition and potential risks of a product. last_updated: 2023-11-14 source: webpage --- # MSDS Certificate In International Shipping: How Does It Help? The Material Safety Data Sheet, also known as the MSDS certificate, is legally required in multiple global destinations when importing authorised dangerous goods from India. The certificate is either printed or written, according to the availability, content, and format of the Workplace Hazardous Materials Information System (WHMIS) legislation. The validity of an MSDS certificate is a maximum of 3 years and is required to be updated every 3 years. ## What Is MSDS Certificate? An MSDS certificate is a regulatory document that contains information on the composition and potential risks of a controlled product being manufactured, sold, or shipped in and beyond the country. The MSDS documentation is a mandatory requirement if you’re an Indian eCommerce business exporting restricted items from India to the world. Thus, it is recommended to keep a Material Safety Data Sheet handy when shipping hazardous goods like flammable liquids, laptops, batteries, etc. abroad to avoid any legal penalties. ## How To Obtain An MSDS Certificate? To obtain an MSDS certificate, one must first have the following documentation in hand: 1. **IEC Code:** The [Import Export Code](https://www.shiprocket.in/blog/import-export-code-iec-india/#:~:text=Import%20Export%20Code%20(also%20known,known%20as%20Importer%20Exporter%20Code.) is a 10-digit identification number required to start exports from India to a foreign country. 2. **GST Registration** of your global business 3. **Product** details such as ingredients, manufacturing details, and product images for submission. 4. **Business Details:** The identification properties of a business such as business email id, telephone number, and brand website are required. Apart from having the above documentation handy, here’s a step-by-step process on how to obtain an MSDS certification: ### Documentation Submission If you’re a business involved in transporting hazardous/dangerous goods, you must first submit the above-mentioned documents to a legal service provider to draft up a Material Safety Data Sheet. ### Certification Fee After the documents submitted for MSDS certificate are properly vetted and verified by legal personnel, there is a minimal fee required to be paid. ### Drafting And Handover To Business Owner Post submission of both documents and certification fee, the MSDS certificate is drafted with all details of the product such as chemical or physical properties or characteristics, first aid, and safety measures while handling and transporting it. ## Benefits Of An MSDS Certificate An MSDS certificate helps in transferring product safety information to a product’s manufacturers, distributors, and courier services. - It contains detailed information on hazardous chemicals and carries information on how to handle them according to the chemical’s nature. - It contains a guide to usage and tips for storage and transport of the [dangerous good](https://www.shiprocket.in/blog/how-to-ship-dangerous-goods-from-india/). - It provides information on how to operate the product/good in light of an emergency response. - The MSDS certificate is a precautionary document to be submitted at customs office for legal compliance in the chemical registration system. ## Need For MSDS Certificate In eCommerce Exports An MSDS certificate is important for exporting your products outside India due to various reasons. Firstly, it acts as a declaration that the products being shipped are not mistaken, perceived, or related to prohibited goods in the destination country. Submitting an MSDS certificate is primary along with the airway bill and invoice as it helps standardise your product as a regular shipment. Secondly, every country has a different set of rules and regulatory requirements. Hence to label a product as an authorised dangerous good or a regular shipment, there must be proper packaging and transportation guidelines in place. An MSDS certificate keeps the warehousing and transportation team informed of these guidelines and helps avoid hassles at customs. *Did you know that for OHSAS 18001 compliance, MSDS certification is a must to comply with the respective occupational health and safety standards?* Lastly, exporters shipping to the European states and North America must mandatorily have MSDS before picking up any orders from these regions. --- ## https://www.shiprocket.in/blog/logistics-costs/ --- title: Logistics Costs: How to Reduce It For Your eCommerce Business url: https://www.shiprocket.in/blog/logistics-costs/ description: If you wish to keep your logistics costs down, you need to look for hidden costs that can eat up your margins. last_updated: 2023-11-14 source: webpage --- # Logistics Costs: How to Reduce It For Your eCommerce Business Running a business successfully involves planning a budget and sticking to it strictly. Yet, many businesses overspend, especially on the logistics cost. Indeed, managing the supply chain can be costlier when competing with other players to provide the best customer experience. But it is also crucial to know how to keep the logistics cost down while being profitable. *[Image: logistics cost]* In this blog, we shall discuss some tips and tricks to help you scale your business by saving money on logistics costs. ## What are Logistics Costs? Every company can have a different understanding of what qualifies as a logistics cost. Generally, it includes all the expenses incurred while moving the final product to its final delivery, i.e., the end-consumer. This cost can also include procuring and storing inventory, labour costs, and packaging and transportation costs for moving products from the seller to the buyer. In many cases, this cost is paid to a logistics aggregator or 3PL vendor (warehousing space, courier companies, etc.). ## Different Types of Logistics Costs ### 1. Staff Labour Businesses need a lot of labour in the warehouse to move inventory and pack boxes. You will also need management, customer service and many other team members performing various logistics tasks based on your business needs. ### 2. Supplies & Warehouse Equipment In addition to having a warehouse and your inventory, there are many other equipment and supplies that is required to manage a warehouse. We need proper storage space and for that we need shelving units and pallet racks. Along with this, we also need forklifts, conveyors, and other equipment. For packaging, you need shipping supplies, boxes, envelopes, tape, dunnage, labels, printers, and other packing materials. ### 3. Warehouse Rent We are already seeing a 10% rate hike in rents and there is a huge demand for warehouse expansion and construction. Warehouse expenses are extremely overwhelming when it comes to long-term commitments. ### 4. Transportation & Shipping Transportation costs are one of the largest buckets within the supply chain and include getting your inventory from the manufacturer to your warehouse and then to your customers. ## 5 Proven Ways to Reduce Logistics Costs Here are some practical tips for reducing logistics costs: ### 1. Partner with a 3PL Sometimes, you need to delegate some tasks to ease your workload. But how about getting an expert to handle your business operations while also offering services at cost-effective rates? This is why we suggest you partner with a third-party logistics provider that can provide customised solutions per your requirements and also help reduce logistics costs. The 3PL providers offer professional services and can suggest ways to reduce costs while ensuring that your customer expectations are met successfully. For instance, they have better connections with courier companies as they ship with them in large numbers. They can negotiate with them to get you the best shipping rates. Also, they offer a wide range of services, including warehousing, inventory management, order processing, packaging, and forward and reverse logistics. ### 2. Reduce Cart Abandonment Rate Cart abandonment is basically buyers liking what you are selling but not the overall offer. As per studies, the two biggest reasons for this are the lengthy checkout process and additional shipping charges. The bottom line is that you lose a potential customer unlikely to return to your online shop. In a nutshell, you need to reduce your cart abandonment rates to maximize your profits. But how? Simple offer free shipping. Or, if it’s not practical for your business, you can also set a minimum order quantity to provide free and faster shipping. Notably, minimum order quantity also increases revenue cost – you can push your customers to add one more item to their cart for free order delivery. As a result, they get free delivery, and you get increased revenue. ### 3. Improve Customer Experience When buyers see that you cannot deliver the product when they need it, they go away. Affordable and fast delivery essentially makes the customers happy. It also helps turn them into repeat customers, and it is easier to retain existing buyers than acquire new ones. However, this is not enough these days. The increased cutthroat competition has resulted in online sellers looking for new ways to satisfy their customers, which has eventually led to higher customer expectations. Apart from fast and free order delivery, you also need to offer your customers live order tracking notifications via SMS and email. Many sellers are sending notifications on WhatsApp also. So, partner with a 3PL that can help you send live order tracking updates to your customers. ### 4. Optimize Warehousing Space Warehousing comes with a notable cost, whether renting or buying. However, partnering with a 3PL provider like [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/) can help save on warehousing costs significantly. Not just this, but you can also store your inventory in different warehousing units across the country and ship orders from the warehousing unit nearest to your customers. This will help reduce logistics costs to a great extent. Besides, you can also get access to their technology and expertise to manage your inventory and orders well – this will help reduce the overall operational cost. ### 5. Ascertain All Costs All businesses have some fixed and variable costs. You need to keep a tab on the same and work towards reducing all expenses. For instance, some costs are indispensable while some are not. ## Conclusion If you wish to keep your logistics costs down, you need to look for hidden costs that can eat up your margins. You also need to outsource time-consuming tasks like order management, inventory management, and order fulfillment to get time to scale your business and work on sales and marketing. --- ## https://www.shiprocket.in/blog/cash-on-delivery-cod-working/ --- title: Cash on Delivery (COD): What Is It and How It Works url: https://www.shiprocket.in/blog/cash-on-delivery-cod-working/ description: COD is a popular form of payment for purchases made online. COD allows buyers to make payments via cash at time of delivery. last_updated: 2023-11-15 source: webpage --- # Cash on Delivery (COD): What Is It and How It Works ## What Is COD (Cash On Delivery)? [Cash on delivery](https://www.shiprocket.in/blog/cash-on-delivery-pros-cons-ecommerce/) or COD is a popular form of payment for purchases made online. COD allows buyers to make payments for their purchases via cash or card at the time of delivery of their orders. Research suggests that the customers are confident about their purchases made via the COD model. It also increases the probability of sales for eCommerce sellers. ## The COD Methodology The process of the COD mode of payment for an order is simple. Delivery agents collect the invoice amount of a consignment from its consignee in the form of cash at the time of delivery. The collected cash is then deposited at the local office of the eCommerce company that made the sale. In this [method of payment](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/), both the buyer and seller are satisfied. From the seller’s point of view, cash handling is simple and does not involve any complex processes. The proceeds from a sale are realized instantly, and the possibilities of payment failures are ruled out. [COD](https://www.shiprocket.in/blog/minimize-cod-failures-and-returns/) could only pose a problem if the order amount is too high. Shiprocket offers an Early COD feature using which you can take control of your cash flow and receive payments with no hold. With the Early COD option, we guarantee COD remittance in 2 days. Read more about Early COD [here](https://www.shiprocket.in/early-cod/). From the buyer’s viewpoint, the cash on the delivery mode is preferable as payments are made only after a consignment actually arrives. Furthermore, in cases of [damaged or wrong deliveries](https://www.shiprocket.in/blog/avoid-fake-orders-ecommerce-website/), the buyer may refuse to accept the package. There are fewer risks since the payment is made only after the ordered product is delivered. Payments can be deferred until the delivery of the required item is effectuated. The [COD model of payment](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) is popular in India, and there are several reasons for this. One is that Indians are comfortable dealing in cash rather than in debit or credit cards for making payments. ## Working Of Cash On Delivery (COD) & Its Process The entire process of COD involves the [placement and execution of order](https://www.shiprocket.in/blog/ecommerce-logistics-work/) except for the collection of the payment. The cash payment is made to the supplier by the buyer after the consignment is delivered. However, the process of COD begins from the moment your order is placed. Usually, eCommerce companies ship via their courier partner. If not, they hire a separate logistics partner for delivering consignments and collecting payment. - After an order is placed with an eCommerce company, the concerned item is sourced from a supplier. Once sourced, an invoice-cum-delivery challan is prepared by the [eCommerce company](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). This invoice-cum-challan is in most cases attached to the consignment for easy retrieval. - The consignment together with the invoice is handed over to a logistics company for delivering the order and collecting payment in cash. - The delivery boy is authorized to collect cash immediately on the delivery of the order to the customer’s doorstep. However, some companies accept [card payments](https://www.shiprocket.in/blog/best-payment-gateway/) as well at the time of delivery. That being said, delivery executives also carry a card swiping machine. - After the collection of the invoice amount, delivery agents deposit it in the office. The logistics company, in turn, hands over the cash to the supplier or the eCommerce company after deducting handling charges. The money ultimately reaches the merchant of the ordered product. ## Conclusion Cash on Delivery is a relatively risk-free process of buying products and services online. It is especially true for the first-time online buyers, and for products that are expensive. COD has been instrumental in the unprecedented [growth of online commerce in India](https://360.shiprocket.in/blog/ecommerce-growth-india-market-research-stats/). It is an easy concept for the masses to understand and accept. In India, it is a payment process that is expected to stay for several years. ## FAQs (Frequently Asked Questions) **What happens if a customer refuses to pay a cash-on-delivery order?** Unfortunately, under this circumstance, the order is returned to the seller. **Do I need to pay an additional fee for cash on delivery orders?** Yes. All courier partners charge a cash-on-delivery fee when you choose this payment option. **When do I get the COD payments from the courier partner?** Courier companies usually have a 7-10 days remittance time for your COD payments. Shiprocket offers you early COD remittance i.e. as soon as 2 days after delivery. --- ## https://www.shiprocket.in/blog/dropshipping-clothes/ --- title: Dropshipping Clothes: Guide to Building Your Fashion Business url: https://www.shiprocket.in/blog/dropshipping-clothes/ description: The Complete Guide to Dropshipping Clothes for a Successful Online Business. Dropshipping is an increasingly popular business model that allows you to sell clothing items without the need to hold inventory or manage shipping. last_updated: 2023-11-15 source: webpage --- # Dropshipping Clothes: Guide to Building Your Fashion Business ## Introduction Are you a budding fashion enthusiast who dreams of building a successful clothing business? If so, dropshipping might just be the perfect business model for you. A dropshipping clothes business is a retail model where the owner doesn’t keep clothing inventory in stock. Instead, when a customer orders clothes online, the seller purchases the clothing items from a third-party supplier, such as a wholesaler or manufacturer, who then orders the clothes directly to the customer. The drop shipper, the middleman, doesn’t handle the products physically. It eliminates the need for upfront inventory investment and allows entrepreneurs to start an online clothing store with minimal capital. It also provides flexibility in product offerings and scalability, making it an attractive option for aspiring eCommerce entrepreneurs. Let’s explore the practical steps to kickstart your fashion empire and discover how you can turn your passion for fashion into a thriving online venture. ## Is the Business of Dropshipping Clothes Profitable? The business of dropshipping clothes can be a profitable venture if you approach it strategically and overcome certain challenges. With the rapid expansion of the eCommerce market, the rise of social media and online influencers, and the impact of the COVID-19 pandemic, drop shipping has become an attractive option for many businesses. However, it’s important to consider several key factors before diving into this industry. Dropshipping clothing online offers several advantages. Firstly, the global apparel and clothing market is projected to reach [$2.25 trillion by 2025](https://thecleverbusiness.com/fashion-clothing-dropshipping/), with online fashion sales expected to grow by 20% or more in 2021. Secondly, the rise of fast fashion and the convenience of digital adoption during the COVID-19 pandemic has increased the demand for online fashion sales. Additionally, technological advancements enable customers to try on and purchase clothing from the comfort of their homes, enhancing the potential for eCommerce transactions. One of the critical aspects of dropshipping is securing a good supplier. Around 84% of eCommerce retailers cite finding a reliable supplier as the biggest barrier to starting their dropshipping business. Thoroughly researching potential suppliers is essential to ensure they can handle orders of all sizes and provide products at a reasonable cost. While the dropshipping market may seem crowded, statistics show that only a small percentage of eCommerce stores generate substantial revenue. It indicates that success depends on running your dropshipping store efficiently and standing out. Providing exceptional service, being diligent, and offering innovative solutions can help you overcome challenges and succeed in this competitive landscape. Consider using urgency, bonus offers, and scarcity techniques in your dropshipping store to boost conversions. These strategies can increase your conversion rates and encourage customers to make purchases. ## Best Products for Your Dropshipping Clothes Business To ensure you make profitable sales and attract customers, here are some top product recommendations: - **Statement slogan tees:** T-shirts with catchy slogans or unique designs are popular and versatile items that can appeal to a wide range of customers. - **Athleisure wear:** Athleisure products, such as tank tops, track pants, and leggings, continue to be in high demand. They offer comfort and style, catering to active individuals and those seeking comfortable loungewear. - **Hats:** From baseball caps to floppy beach hats, hats are accessories that never go out of style. Consider the seasonality and target market when choosing hat styles, ensuring they meet your customers’ needs. Here are some factors to consider for choosing the right products to sell for your dropshipping business. - **Identify products with sufficient demand:** Ensure the clothing items you choose have a significant demand in the market. Selling products in high demand increases your chances of making sales at scale. You can leverage tools like Google Trends to understand popular items and analyse competitor research to identify bestsellers. - **Consider sales trends and popularity:** Look for clothing items that align with current fashion trends and have a consistent history of popularity. Avoid items that may lose demand quickly if they go out of trend. Research sales trend statistics and popular dropshipping stores to identify the right clothing products. - **Evaluate profitability:** Assess the profit margin of the clothing items you plan to dropship. Ensure the products offer a good profit margin while considering factors like manufacturing costs, shipping fees, and marketplace competition. Analyse case studies of successful dropshipping brands to gain insights into potential revenue and profit opportunities. - **Diversify your product offerings:** Consider offering various clothing options to cater to customer preferences. You can specialise in a particular clothing niche, such as infant clothing, or provide a wide range of clothing choices. Analyse market demand and profitability to determine the right mix of products for your dropshipping store. ## A Step-by-Step Guide on How to Dropship Clothes Here’s a step-by-step guide to starting your dropshipping clothes business: 1. **Find a lucrative dropshipping niche** To stand out in a crowded marketplace, finding a lucrative dropshipping niche is important. A niche market is a larger market segment with unique needs, preferences, or interests. You can reduce competition and attract more customers by narrowing down your target audience. Use tools like Facebook Audience Insights and Google Keyword Planner to validate your product idea and ensure an audience. 2. **Define your target audience** Once you’ve identified your niche, define your target audience. Understand your target audience’s demographics, interests, and preferences. It will help you tailor your marketing efforts and product selection to meet their needs. 3. **Look for dropshipping suppliers** Finding reliable dropshipping suppliers is crucial for the success of your business. Look for suppliers that offer quality products, competitive prices, and reliable shipping services. Research and compare different suppliers to ensure they meet your requirements. 4. **Build your eCommerce store** Create an attractive and user-friendly eCommerce store to showcase your clothing products. Choose a reliable platform that offers customisable templates and easy-to-use tools. Optimise your product pages with high-quality images, detailed descriptions, and clear pricing information. Make sure your store has secure payment options and a seamless checkout process. 5. **Market your dropshipping store** Implement effective marketing strategies to promote your dropshipping store and drive traffic. Use social media platforms, content marketing, influencer collaborations, and search engine optimisation (SEO) strategies to increase your online visibility. Engage with your target audience through engaging content and provide exceptional customer service to build trust and loyalty. 6. **Price your clothing products** Set competitive prices for your clothing products that offer value to your customers while ensuring profitability for your business. Consider factors such as product cost, shipping fees, and market demand. Regularly monitor and adjust your prices based on market trends and customer feedback. 7. **Monitor and adjust** Regularly monitor your store’s performance, track sales, and analyse customer behaviour. Identify trends, popular products, and areas for improvement. Make data-driven decisions to optimise your dropshipping business and stay ahead of the competition. ## Conclusion Dropshipping clothes presents a profitable opportunity to build your fashion business. With drop shipping, you can minimise risk and maximise profits by leveraging the low-risk, high-reward nature of the business model. To excel in this competitive market, it’s essential to identify the top-selling products for your dropshipping clothes business. Additionally, focusing on finding a lucrative dropshipping niche, defining your target audience, establishing relationships with reliable suppliers, building an impressive online store, and implementing effective marketing strategies are key steps to succeed in the dropshipping business. ## Frequently Asked Questions (FAQs) **How can I scale my clothing dropshipping business?** To scale your clothing dropshipping business, consider strategies such as improving website design, expanding product lines, partnering with more suppliers, optimising marketing efforts, building a strong brand, and providing excellent customer service. **Should I focus on dropshipping men's or women's clothing?** The choice between men's and women's clothing depends on your target audience and market research. Consider factors like demand, profitability, and availability of suppliers. Both segments have potential, so choose the one that aligns with your business goals and target market. **Do I need a lot of money to start dropshipping clothes?** No, you don't need a lot of money to start dropshipping clothes. One of the advantages of dropshipping is that you don't have to worry about inventory costs. However, you may need funds to set up your online store, marketing, and other business expenses. --- ## https://www.shiprocket.in/blog/ecommerce-fulfillment/ --- title: eCommerce Fulfillment Services: Definition, Types and Scope - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-fulfillment/ description: eCommerce fulfillment refers to the part of your eCommerce business that involves the operations post receiving the order. last_updated: 2023-11-15 source: webpage --- # eCommerce Fulfillment: Definition, Types and Scope **Author:** [Srishti Arora](https://www.shiprocket.in/blog/author/srishti/) **Date:** May 31, 2023 **Reading Time:** 17 min read ## Why Does Your Business Need eCommerce Fulfillment? Did you know? 38% of online shoppers abandon an order because a package may take longer than a week. Customers look up their order tracking page an average of 3.5 times per order. *(Source: Tracktor)* What do these statistics tell you? These imply that you cannot make your customers happy without properly delivering their products. Hence, [eCommerce fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) is the most crucial aspect of your business. The package you ship to your customer is the first impression of your brand. Hence, if the fulfillment of your products is improved, your sales and marketing will be better. To ensure top-notch [customer satisfaction](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/) and make sure your customers come back to your store for repeat business, you need to streamline and optimise your fulfillment chain so that your business’s online and offline elements are in synchronisation can deliver as well as you can sell. ## Defining eCommerce Fulfillment eCommerce fulfillment refers to the part of your [eCommerce business](https://www.shiprocket.in/blog/ecommerce-business-plan/) that involves the operations post receiving the order. These include picking, packing, [shipping](https://www.shiprocket.in/shipping-rate-calculator/), and delivering products to the customer’s doorstep. After your customer [places an order](https://www.shiprocket.in/blog/track-shipments-on-courier-platforms/) on your website, several steps go into processing it to prepare it for [delivery](https://www.shiprocket.in/shipment-tracking/). ## What is Included in eCommerce Fulfillment Operations (Order Fulfillment Steps) ### 1. Storage Services – Warehousing The first and foremost operation included in [eCommerce fulfillment](https://www.shiprocket.in/blog/order-fulfillment-solutions-in-india/) is warehousing or storing your products. It consists of storing your products in an organised fashion for better accessibility. ### 2. Inventory Management The next crucial aspect of order fulfillment is inventory management, where a record of all the products is maintained so you can always stay up-to-date about the products that are [out of stock](https://www.shiprocket.in/blog/what-is-inventory-stock-out/) and replenish the stock accordingly. ### 3. Order Management [Order management](https://www.shiprocket.in/ndr-management/) refers to the managing of incoming orders received on your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/). ### 4. Order Picking & Packaging After an order is received, the [eCommerce fulfillment](https://www.shiprocket.in/blog/reduce-ecommerce-fulfillment-cost/) chain progresses to picking and packing. ### 5. Shipping & Logistics The next and most crucial part of the fulfillment process is the [shipping and logistics](https://www.shiprocket.in/) of the orders. ### 6. Returns Management Lastly, eCommerce and fulfillment do not only include order delivery. It also accounts for [return orders](https://www.shiprocket.in/blog/what-is-ndr-rto/) that might come your way if customers do not like the product they ordered. ## Types of eCommerce Fulfillment Models There is no one way to carry out [eCommerce fulfillment](https://fulfillment.shiprocket.in/). It includes several models that vary depending on the number of orders, your inventory, and your requirement for processing orders. ### Self Fulfillment The first and only type of [eCommerce fulfillment](https://fulfillment.shiprocket.in/) model is the [self-fulfillment model](https://www.shiprocket.in/blog/ecommerce-fulfillment-models/). ### 3PL Fulfillment 3PL fulfillment refers to third-party fulfillment. This includes outsourcing your fulfillment operations to a third party that provides you with access to [warehouses](https://www.shiprocket.in/blog/ecommerce-warehousing/). ### Dropshipping In the dropshipping model, your wholesaler or manufacturer directly ships the product to the customer. ## eCommerce Fulfillment Costs Depending on The Model The next concern about eCommerce fulfillment is [fulfillment costs](https://www.shiprocket.in/blog/shiprocket-fulfillment-vs-wareiq/). ## How to Decide When You Need a Fulfillment Partner? As we mentioned, if you want to scale up your business and have seen a significant influx in orders, it is time for you to contact the fulfilment partner. ## Debunking Common eCommerce Fulfillment Myths 1. **Warehousing and Fulfillment are interchangeable terms.** This statement is false. Warehousing and fulfillment are separate terms with separate meanings. 2. **Fulfillment center should be closer to my business location** If a fulfillment center is closer to your business location pay extra for [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/). 3. **Self-fulfillment is the cheapest way to fulfill orders** If you have just started out your business and not shipping more than 10 orders a day, then probably yes. 4. **It will be much cheaper if a fulfillment center is located in a tier-2 or tier-3 city** In terms of storage and inventory management costs, it might be cheaper to choose a [fulfillment center](https://www.shiprocket.in/blog/fulfillment-center-for-ecommerce-operations/) in an isolated location. ## Scope of eCommerce Fulfillment in 2023 ### Automation With more involvement of technology in the entire fulfillment chain, we expect to see a steep rise in automation trends in 2020. ### Data-Backed Platforms Using technologies like big data will help bridge the gap between marketplaces, courier partners, payment gateways, consumers, and the other stakeholders that are part of the [eCommerce supply chain](https://www.shiprocket.in/blog/strengthen-ecommerce-supply-chain/). ### Omnichannel Fulfillment Sellers are now diverging into sales on different platforms like brick-and-mortar [stores](https://www.shiprocket.in/blog/importance-of-ship-from-store/). ## The Smart Way to Fulfill eCommerce Orders – Shiprocket Fulfillment [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is an end-to-end fulfillment solution by Shiprocket that provides you services like warehousing, inventory management, and products’ shipping. ## Final Thoughts eCommerce fulfillment is an essential part of your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), and it is vital to do it correctly if you want to ensure a good delivery experience for your customers. --- ## https://www.shiprocket.in/blog/product-highlights-from-april-2023/ --- title: Product Highlights from April 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-april-2023/ description: Check out what improvements we have made in the month of April 2023 to improve your overall shipping experience with Shiprocket! last_updated: 2023-11-17 source: webpage --- # Product Highlights from April 2023 In the modern era dominated by digital technology, businesses of all sizes rely on e-commerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Introducing Delivery Boost Delivery Boost is a feature offered by Shiprocket that helps you communicate with the buyer for order delivery confirmation. Once you enable this feature for your account, the AI-backed system will automatically send a delivery confirmation message to the buyer via WhatsApp. The message will seek confirmation from the buyer that they are available to receive the delivery or if they want the delivery to be reattempted at a later time. If the buyer confirms a reattempt, and the shipment is delivered successfully, it is considered a Delivery Boost shipment. ### Features of Delivery Boost - **AI-Backed Buyer Communication via WhatsApp** With Delivery Boost, you can take advantage of AI-powered communication to send delivery confirmation messages to buyers via WhatsApp. This feature ensures that the buyer receives the message in real time and can respond quickly, increasing the chances of successful delivery. - **On-Panel Call Buyer Option** In cases where the buyer does not respond to the WhatsApp message, you can use the On-Panel Call Buyer option to call the buyer directly from your dashboard. This feature eliminates the need to search for the buyer’s contact information and manually call them, saving you time and effort. - **Visibility of Extra Revenue Earned** Delivery Boost also provides visibility into the extra revenue earned through successful reattempts. This information can help you track the success rate of your delivery attempts and make informed decisions to further improve your delivery success rate. - **Multiple Channels for Delivery Validation from Buyers** Delivery Boost offers multiple channels through which buyers can confirm delivery, including WhatsApp, SMS, IVR, and manual calls. This flexibility ensures that buyers can confirm delivery through their preferred communication channel, increasing the likelihood of successful delivery. ## Return Module Reinvented for a Better Return Management The Return Management module of our platform has been upgraded with an improved user experience and a simplified Quality Check & Refund process. **With this update, you’ll enjoy the following features:** - **Manage all refunds from a single place:** Manage all your Refunds, Track Status & Download Refund Report directly from the “Pending For Refund” tab. - **Bulk search & cancellation of return orders for added convenience:** Search & Cancel your Returns in bulk from the New Returns tab. - **Streamlined onboarding process to activate QC:** Check what parameters best suit your product category and enable Quality Check. - **NPR Reasons now available in Return Report:** NPR (Non-Pickup Reason) tab has been removed from Returns Dashboard. View all NPR reasons directly from the Return Report. ## Introduced RTO Delay Escalation Introducing the new RTO Delay Escalation feature that will solve the problem of RTO delayed deliveries and ensure that your business runs smoothly. The RTO Delay Escalation feature has been implemented to address RTO Delay issues. Previously, there was no way to determine when RTO Shipments would arrive, but with the new feature, an estimated delivery date for RTO delivery is provided, offering a clear indication of when the shipment is expected to arrive. So, If your shipment is in either RTO Initiated or RTO In Transit statuses and its RTO EDD (Estimated Delivery Date) is breached, you can escalate an RTO Delay. ### RTO Delay Escalation feature will help you in the following ways: - **Estimated Delivery Date:** We will provide you with an estimated delivery date for your RTO delivery, giving you clear visibility of when your shipment is expected to arrive. - **Timely Escalation:** You can now escalate delays in RTO deliveries directly from your Shiprocket account, and our team will take immediate action to resolve the issue. - **Re-escalation:** If you are still facing delays even after the initial escalation, you can escalate again within 48 hours from the date of Escalation closure. - **Enhanced User Experience:** You can enjoy a hassle-free selling experience, as our team will ensure that your RTO orders are delivered to you on time, every time. ### Steps to Raise RTO Delay Escalation: 1. **Step 1:** Log in to your Shiprocket Account. 2. **Step 2:** Click on the Orders option from the left-hand menu, and then select the RTO tab. 3. **Step 3:** Select the RTO tab from the header menu. 4. **Step 4:** If the RTO EDD has passed for your particular shipment, an “Escalate” button will appear on the right-hand side, Click on that. 5. **Step 5:** Enter your remarks and click on the Escalate button to submit your escalation. 6. **Step 6:** After being escalated, you can also view your escalation history. 7. **Step 7:** You can also further write to us if you have any other concerns related to your RTO Shipment. **Note:** You may escalate again within 48 hours from the date of Escalation closure. ## Global Filter for All Orders Implemented a global filter that allows you to filter out domestic and international shipments across all order tabs, saving you valuable time and effort. This means that you can quickly identify and prioritize the orders that require your immediate attention, without having to navigate through multiple tabs. It is useful for sellers like you who have a high volume of orders, as it streamlines their workflow and enables them to manage their orders more efficiently. ## Final Takeaway! At Shiprocket, we understand the significance of a smooth and efficient selling process for the prosperity and growth of your business. We are committed to continuously improving our platform and enhancing its user-friendliness to provide you with a hassle-free selling experience. Our foremost objective is to enable you to focus on the core aspects of your business while we take care of the logistics. We are constantly developing and adding new products and features to our platform to make your selling process even more seamless. As we continue to innovate and enhance our platform, we will keep you updated with the latest improvements and announcements. We are grateful for your trust in Shiprocket as your partner in accomplishing your objectives. We value your business and strive to serve you better. --- ## https://www.shiprocket.in/blog/product-highlights-from-may-2022/ --- title: Product Highlights From May 2022 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-may-2022/ description: Check out what improvements we have made in the month of May 2022 to improve your overall shipping experience with Shiprocket! last_updated: 2023-11-17 source: webpage --- # Product Highlights From May 2022 The Shiprocket team makes consistent efforts to make improvements and brings regular product updates to enable you to reach your [business](https://www.shiprocket.in/blog/set-up-your-business-from-home/) goals. Yet Again, we’ve delivered a handful of new features and enhancements that are important for you. Here are the highlights from May that will help simplify your returns and refunds process, enable your business to reach new heights and much more. ## Plan Your Pickups Around Your Shipping Schedule ### Schedule Pickups To make it easier for our sellers, we have introduced flexible pickup dates for shipments. You can now schedule pickups according to your [shipping](https://www.shiprocket.in/) schedule for the next five working days ahead of time. Follow these simple steps to schedule pickups for your orders: - **Step 1:** Choose the next working date when you need the order to be picked up. - **Step 2:** The date of the pickup can be the same date that you have decided to place your order on. - **Step 3:** Just click on Schedule Pick Up. ### Reschedule Pickups You can also reschedule your pick up 24 hours before your pickup date if your shipment is not ready or you want an early pickup. To know how to schedule pickups, follow these simple steps: **Go To Schedule Your Pickup → Ready To Ship → Select Order ID → Reschedule Pickup → Choose Date → Reschedule** ## Leverage The Order Tracking Page To Help Your Customers Find You On Social Media You can now promote your social media channels through your Shiprocket order tracking page. You can seamlessly connect all your social media handles including [Instagram](https://www.shiprocket.in/blog/instagram-post-ideas/), Facebook, Pinterest, and Twitter, into your tracking page and redirect your buyers for a more branded experience. Here’s how you can do it: - **Step 1:** Go to the Tracking Page on the seller panel. - **Step 2:** Now, go to the Page Settings. - **Step 3:** Add your social media links in the blank boxes provided for the links. - **Step 4:** Click on the Save button. ## Check Out What’s New In Your Shiprocket App You can now connect your Shopify store to Shiprocket on your iOS and Android device via Shiprocket’s mobile app. Follow these simple steps to integrate Shopify from your iOS and Android App: - **Step 1:** Go to More Menu → Channel Integration → Integrate with Shopify → Select Existing Channel or Add New → Update Store URL → Connect to Shopify - **Step 2:** On Shopify Page: Log In → Install App - **Step 3:** On Shiprocket: Update Remaining Store Settings → Click “Update Channel & Test Connection” **Updates In iOS App** 1. Earlier, you could only do a global search by using the [AWB](https://www.shiprocket.in/encyclopedia/awb/) and Order ID to track the order. But, now to make it easier for our sellers, you can track the order by just the **buyer’s Phone Number and Email ID** from the Home Page, Orders section & Shipments section. 2. You can now view the images shared by the courier in the Weight Discrepancy Detail and Dispute History screens. Follow these steps to view images: - **Step 1:** Log in to your app. - **Step 2:** Now, go to the More Menu. - **Step 3:** Click on the Weight Discrepancies button. - **Step 4:** Select the discrepancy for which you want to check [courier](https://www.shiprocket.in/carrier-integrations/) images and scroll down to check the images shared by the courier. ## Reasons For Accepting Product Returns Can Now Be Customized Every brand has unique business needs which is why we now let you customize your reasons for the return based on your company policies. This gives you more control over [product returns](https://www.shiprocket.in/blog/handle-product-returns-ecommerce/) and simplifies the whole process even further. Follow the below-mentioned steps: - **Step 1:** Go to **Settings** on the seller panel. - **Step 2:** Now, go to **Returns** and then click on **Return Settings**. - **Step 3:** Go to **Return Reasons** and **Select Your Reasons** for return. - **Step 4:** Click on **Submit**. ## Shiprocket Fulfillment: Schedule Your Inbounds At Fulfillment Centres You can now schedule your inbound appointment from your fulfillment dashboard. You can also select the desired [Fulfillment Centres](https://fulfillment.shiprocket.in/blog/fulfillment-center-vs-distribution-center/) according to your need and book the slot of your preference. In addition, now you can also reschedule or delete an ASN. Note: The expected inbound date is dependent on the Fulfillment Centre capacity. - **Step 1:** Create ASN as you always do. - **Step 2:** At the appointment screen, you will be able to see available dates and time slots. Click on the date that you want to select. - **Step 3:** Now, you will see a popup where you can see the expected GRN date. - **Step 4:** Click on complete to proceed further. - **Step 5:** Now, to check the GRN status click on the ASN ID and to reschedule click on the scheduled appointment date & time. - **Step 6:** In case you want to delete an ASN you can simply click on the bin icon and click on confirm. ## Conclusion Stay tuned for more. We would be delighted to bring you some more new features and updates next month. --- ## https://www.shiprocket.in/blog/product-highlights-from-june-2022/ --- title: Product Highlights From June 2022 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-june-2022/ description: Check out what improvements we have made in the month of June 2022 to improve your overall shipping experience with Shiprocket! last_updated: 2023-11-17 source: webpage --- # Product Highlights From June 2022 The Shiprocket team makes consistent efforts to make improvements and brings regular product updates to enable you to reach your business goals. Yet again, we’ve delivered a handful of new features and enhancements that are important for you. Here are the highlights from June that will help you manage your returns & will also lead to optimizing your courier selection process. ## Manage Your Return Orders Seamlessly By Getting A Complete View Of Failed Pickups You can now view return pickup failure reasons from the newly added Reverse NPR (Non-Pickup Reasons) panel. This will help you to determine the cause of each failed pickup. This will include multiple reasons, from failed QC to order cancelled. This feature has specifically been added for you to manage their return orders more effectively for better visibility and data access. Follow these simple steps to view Reverse NPR Panel: - Select **Returns** from the left menu and then All Returns - The **Reverse NPR** tab is located right next to the Ready for Pickup tab - You can filter all of your failed Return Pickups by QC status, NPR reason, shipment status, and more. You can also look up your return order by AWB or by the customer’s email or phone number ## Courier Rules: Optimize Courier Selection In Just A Few Steps You can now customize your courier selection based on several shipment conditions such as Payment Mode, Weight, DG Goods, AWB Assigned Time, and more. You can add courier rules according to your business requirements by following the steps below: 1. Go to **Settings → Couriers** & click on **Courier Rules**. 2. Now click on **Add New Rule**. 3. Create a courier rule based on your preferred shipment conditions such as Weight, Payment Mode, Dangerous Goods, etc. Next, click on Proceed to continue. 4. You can then drag and drop couriers as per your preference and save to create a new courier rule. **Note:** The courier rule will be automatically applied when the specified shipment conditions are met. ## Check Out What’s New In Your Shiprocket App In the latest update for all iOS and Android applications, you can now directly log in with your already installed Truecaller app. If you are an Android user, you can edit and update your customers’ names and emails directly from the App if you need to. Here’s how you can do the same: **Login to the App → Go To More → Select Customers → Find The Customer That You Want To Make Changes To → Click On Edit Icon → Make Changes → Save** ## Shiprocket X: WhatsApp Communication For Buyers & Delay Status Update Buyers from US and Canada will get real-time updates via WhatsApp about the order status and delivery TAT. Not only this, in case the shipment is delayed for any particular reason, the buyer and seller will be both notified. Also, now it is mandatory to add AD code and CSB5 for commercial shipments to make customs clearance easier. ## Shiprocket Fulfillment: Update your Webhook Endpoint To Receive Real-Time Inventory Updates With Inventory Webhook configuration, getting real-time inventory updates has become much easier. All sellers need to do is simply update their webhook endpoint, and we will begin sending you inventory updates whenever an ASN, Return, or Stock Transfer changes. Follow these steps: Login To **SRF Panel → Go To Settings → Click on Inventory Adjustment URL → Save** If you sell products on Amazon, you can now differentiate your Amazon products from others by including the ASIN number, which helps in easy identification. Follow these simple steps: Go to **SRF Panel → Then go to Catalogue → Click on Add Product → Download Sample Excel >> Replace the dummy data with your product details >> Upload the updated file and click on Finish to proceed.** ### Courier Alert: Say Hello To All-New Amazon Surface & Ekart Surface Couriers | Courier | Minimum Rate | |--------------------|--------------| | Amazon 10 Kg | ₹220.60 | | Amazon 20 Kg | ₹402.40 | | Ekart Surface 2Kg | ₹77.92 | | Ekart Surface 5Kg | ₹127.10 | | Ekart Surface 10Kg | ₹194.60 | ## Conclusion Stay tuned for more. We would be delighted to bring you some more new features and updates next month. --- ## https://www.shiprocket.in/blog/product-highlights-from-july-2023/ --- title: Product Highlights From July 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-july-2023/ description: Check out what improvements we have made in the month of July 2023 to improve your overall shipping experience with Shiprocket! last_updated: 2023-11-17 source: webpage --- # Product Highlights From July 2023 In the modern era dominated by digital technology, businesses of all sizes rely on e-commerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Set Up Your Tracking Page in a Single Click Introducing our latest and most exciting feature – a game-changer for our Shopify-integrated users! We understand the challenges sellers face when setting up brand boost on their tracking pages. It used to be a time-consuming and cumbersome process, often causing delays in onboarding. But worry no more! We have listened to your feedback and worked tirelessly to provide a seamless solution. With just one click, you now have the power to transform your tracking page effortlessly. Say goodbye to manual setups and welcome a hassle-free experience. Our goal is to make life easier for you, our valued users, and this new feature is a testament to that commitment. Get ready to boost your brand’s visibility and elevate your customer’s experience, all at your fingertips. ## Streamlined International Shipment RTO Updates We will keep you informed and up-to-date with our timely notifications regarding RTO (Return to Origin) International Shipments. We’ll keep you in the loop about the reasons behind these returns and any relevant charges that may apply when sending the shipments back to you. With our transparent communication, you can have peace of mind knowing that you’re always aware of the status and costs involved in the return process. No more surprises, just clear and efficient handling of your shipments. ## Enhanced UK Shipping with SRX Premium Discover a whole new level of shipping excellence with SRX Premium VCN, specially designed to elevate your shipping experience to the UK. Embrace the seamless process and relish in the unrivaled convenience of faster delivery timelines, as your packages reach your doorstep in just under 5 days. Unlock the true potential of enhanced UK shipping and embark on a journey of efficiency and reliability with SRX Premium VCN. ## Introducing Enhanced International Dashboard Our all-new, cutting-edge Enhanced International Dashboard, designed exclusively to empower your global ventures. Seamlessly access an array of comprehensive daily and monthly metrics, tailored to provide invaluable insights into your international orders, couriers, and buyers. With this powerful tool at your disposal, you’ll gain a deeper understanding of your international operations, enabling you to make informed decisions and unlock unprecedented growth opportunities. Embrace the future of international commerce with our Enhanced International Dashboard, and witness your business soar to new heights. ## Final Words! At Shiprocket, we value the importance of a seamless selling process for your business’s success and growth. We are dedicated to improving our platform’s user-friendliness, ensuring you have a hassle-free selling experience. Stay updated on our latest innovations and announcements as we strive to serve you better and appreciate your business. --- ## https://www.shiprocket.in/blog/product-highlights-from-august-2023/ --- title: Product Highlights From August 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-august-2023/ description: Check out what improvements we have made in the month of August 2023 to improve your overall shipping experience with Shiprocket! last_updated: 2023-11-17 source: webpage --- # Product Highlights From August 2023 In the modern era dominated by digital technology, businesses of all sizes rely on eCommerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Enjoy Drone Deliveries At Your Doorstep We’re excited to introduce a groundbreaking feature just for you! Shiprocket has joined forces with SkyeAir to bring you swift and efficient drone deliveries in select regions. This innovative collaboration promises to redefine your shipping experience, ensuring your packages reach your customers faster and more efficiently than ever before. Say goodbye to delays and hello to seamless, hassle-free deliveries. ## Unlock Marketing Potential With Purchase History Unlock a powerful feature on ‘Ship Now’ page that empowers you with your customer’s purchase history for you to make smarter shipping decisions. You can now effortlessly access your buyer’s comprehensive order history, offering a wealth of benefits: **Enhanced Personalization:** Tailor your shipping approach based on the buyer’s past preferences and delivery experiences, providing a more personalised and satisfying service. **Optimised Courier Selection:** With courier partner availability at your fingertips, you can make informed decisions, choosing the most suitable courier for each specific order, optimising shipping costs, and ensuring timely deliveries. ## TAN No. Requirement Tailored For Business Type We’ve introduced a pivotal change to enhance your tax compliance experience. For corporate sellers, providing a Tax Deduction Account Number (TAN) is now mandatory. This ensures strict adherence to tax regulations, guaranteeing a smooth and hassle-free tax process. On the other hand, we’ve also kept flexibility in mind. Individual and sole proprietors have the option to provide their TAN number voluntarily. This empowers you with choices, streamlining your tax obligations while catering to your unique business structure and needs. ## Pickup Management With Pickup Address Filter Enhancement to our ‘Pickups’ Tab, allowing you to filter pickups by Pickup Address. This feature empowers you with precision and efficiency previously unmatched in your shipping management. By leveraging Pickup Address filtering, you gain granular control over your pickup schedules. This means you can effortlessly organise and prioritise pickups based on specific locations. Whether dealing with multiple warehouses, stores, or distribution centres, this feature ensures that pickups align precisely with your operational needs. ## Visibility Of Reverse Pickup QC Images We’ve taken a significant step to boost transparency in your shipping process. Now, the Reverse Pick Up (RVP) QC images, captured by courier partners during pickups, are readily available on your Shiprocket panel. This will help you with real-time visual validation of returned items, ensuring they meet your quality standards. It not only enhances transparency in your operations but also allows you to promptly address any concerns related to the return process, providing a smoother and more satisfactory experience for both you and your customers. ## Ship 10+ Shipments To Achieve Certification Of Association At Shiprocket, we believe in celebrating your commitment to excellence in the world of shipping. That’s why we’re introducing the Certification of Association, a prestigious accolade you can earn by successfully shipping 10 or more shipments through Shiprocket. ## Revamped Mobile App with Comprehensive Support With our revamped support, you’re not just getting an app update; you’re getting a dedicated partner in your e-commerce journey, ready to assist, guide, and empower you every step of the way. ## Vendor-Specific Data for Enhanced Supply Chain Insights Now, you can define vendors when scheduling Advanced Shipping Notifications (ASNs). By tagging vendors, you unlock the ability to track vendor-specific data in your reports. This means you can easily distinguish between different suppliers, monitor their performance, and make data-driven decisions. This level of visibility streamlines your operations, enhances your vendor management capabilities, and ultimately boosts your supply chain efficiency. ## Check Out What’s New In Shiprocket X ### Set International Order Preferences With Ease You can now effortlessly customise default values for 3C items, MIES (Make, Import, Export, and Supply), and Clearance Type in both channel and bulk orders. By setting default values that align with your specific needs, you ensure greater efficiency and accuracy in every step of your operations. No more manual adjustments; Shiprocket empowers you to ship your way. ### Dedicated Setting Menu For International Shipping We’ve made global shipping easier for you. Our dedicated International settings menu puts all your international shipping preferences and configurations in one place. Managing international shipping can be complex, but our centralised menu simplifies it. You’ll have better control over your global shipments, ensuring smoother deliveries. ## Final Takeaway! At Shiprocket, we value the importance of a seamless selling process for your business’s success and growth. We are dedicated to improving our platform’s user-friendliness, ensuring you have a hassle-free selling experience. Stay updated on our latest innovations and announcements as we strive to serve you better and appreciate your business. --- ## https://www.shiprocket.in/blog/ecommerce-integrations/ --- title: 10 Best eCommerce Integrations for Your Online Store - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-integrations/ description: Optimize and expand your online store with the top 10 eCommerce integrations. Streamline operations, enhance customer experience, and boost sales effectively! last_updated: 2023-11-28 source: webpage --- # 10 Best eCommerce Integrations for Your Online Store Are you an online store owner looking to optimise and expand your business? If so, eCommerce integrations can take your online store to the next level! eCommerce integrations involve connecting different software to streamline business operations and improve the customer experience. You can integrate different types of software, including accounting, inventory, sales, CRM, marketing, or ERP systems. These allow data to be transferred and synchronised between the systems, reducing manual entry and errors. Integrations can be done through APIs or plugins, which allow different software to communicate and share data in real time. This blog explores the 10 best eCommerce integrations that can help you optimise and expand your online store. Whether you’re just starting out or looking to take your online store to new heights, these eCommerce integrations can help you achieve your goals. *[Image: eCommerce Integrations]* ## How eCommerce Integrations Can Benefit Your Online Store Let’s explore how eCommerce integrations can benefit your online store. - **Streamline your operations** Managing an online store can be a complex and time-consuming task. eCommerce integrations can help you simplify business operations. It helps you [automate order management](https://www.shiprocket.in/blog/automated-order-management/), [inventory management](https://www.shiprocket.in/inventory-management/), shipping tasks, and more. By automating these business processes, you can save time and focus on growing your business. - **Improve customer experience** Providing a great customer experience is key to the success of any online store. eCommerce integrations can help you improve your customer experience by providing features like live chat, customer reviews, and personalised recommendations. You can build customer trust and increase your sales by offering these features. - **Expand your reach** One of the biggest advantages of eCommerce integrations is that they can help you expand your reach. You can reach a wider audience and attract new customers by integrating your online store with social media platforms, marketplaces, and other websites. It can help you grow your business and increase your revenue. - **Analyse your data** Data is key to making informed business decisions. eCommerce integrations can help you analyse your data by providing [tools such as analytics and reporting](https://www.shiprocket.in/blog/ecommerce-analytics-tools/). By analysing your data, you can gain insights into your customers’ behaviour, preferences, and purchasing habits, allowing you to make better decisions to drive your business forward. - **Boost your sales** Eventually, the goal of any online store is to increase sales. eCommerce integrations can help you achieve this goal by providing features such as abandoned cart recovery, [upselling and cross-selling](https://www.shiprocket.in/blog/upselling-and-cross-selling-techniques/). Using these features can increase your sales and revenue while providing a better customer experience. ## The 10 Best Integrations for Your eCommerce Business Let’s explore the best integrations for your eCommerce business and explain how they can benefit you. - **Website Builder Integration** [Choosing a website builder](https://www.shiprocket.in/blog/ecommerce-website-template/) that can accommodate your needs is important because your eCommerce website is the face of your online business. A website builder integration allows you to easily create a visually appealing and user-friendly online store. With drag-and-drop features, customisable templates, and various design options, you can create a professional-looking website that reflects your brand’s personality. - **Payment Gateway Integration** A payment gateway integration is an essential component of your eCommerce store. It enables you to accept payments securely and efficiently from customers around the globe. A [payment gateway](https://www.shiprocket.in/blog/best-payment-gateway/) is a service that authorises and processes payments securely and allows you to accept various methods of payment, such as credit cards, debit cards, and e-wallets. - **Shipping and Fulfillment Integration** Shipping and [fulfillment integration](https://www.fulfillment.shiprocket.in/) is crucial for ensuring the smooth operation of your eCommerce business. It allows you to manage your inventory, [track shipments](https://www.shiprocket.in/shipment-tracking/), and automate your fulfillment process. A shipping and fulfillment integration can streamline business operations, reduce errors, and improve customer satisfaction. - **Email Marketing Integration** Email marketing can help you reach out to your customers and drive sales. An email marketing integration allows you to automate your email campaigns, segment your audience, and track your performance. It enables you to create personalised and targeted emails that resonate with your customers and drive engagement. - **Social Media Management Integration** Social media is a powerful medium for eCommerce businesses. It can help you reach customers instantly and more effectively, eventually driving sales. A [social media management integration](https://www.shiprocket.in/blog/social-media-selling-platforms/) allows you to schedule your posts, track your performance, and manage your social media channels from a single platform. It enables you to create a consistent and engaging social media presence that builds customer trust and loyalty. Popular social media management software for eCommerce offer extensive social media integrations, content creation, social listening, scheduling features, reporting and analytics functionalities. - **Inventory Management Integration** Inventory management is crucial for ensuring you have the right amount of stock at the right time to meet customer demand. An inventory management integration allows you to track inventory levels, automate your stock replenishment process, and avoid stockouts. This integration will help you keep track of your inventory levels and reorder products when necessary. - **Customer Relationship Management Integration** Building strong relationships with your customers is essential for increasing their lifetime value. A customer relationship management (CRM) integration allows you to store customer data, track customer interactions, and personalise communication. With a CRM integration, you can gain insights into your customers’ behaviour and preferences, tailor your marketing efforts, and provide better customer service. - **Customer Support Software** Providing excellent customer support is essential for building customer trust and loyalty. A customer support software integration allows you to manage customer inquiries, complaints, and feedback in a centralised platform. With this integration, you can respond to customer inquiries promptly, track customer interactions, and resolve issues efficiently. - **Accounting Management Software** Managing your finances is crucial for running a successful eCommerce business. An accounting management software integration lets you track your revenue, expenses, and taxes in a centralised platform. With this integration, you can automate your accounting processes, generate financial reports, and ensure compliance with tax regulations. - **Analytics Software Integration** [Analysing your website traffic and customer behaviour](https://www.shiprocket.in/blog/google-analytics-for-ecommerce-tracking/) is essential for optimising your eCommerce business. An analytics software integration allows you to track your website traffic, monitor your sales performance, and gain insights into your customers’ behaviour. With this integration, you can identify improvement areas, measure your marketing campaign’s effectiveness, and make data-driven decisions. ## Conclusion By integrating the right eCommerce integrations, you can automate your processes, gain insights into your customers’ behaviour, and provide better customer service. Whether you need a website builder, payment gateway, shipping and fulfillment integration, email marketing, social media management, inventory management, customer relationship management, customer support software, accounting management software, or analytics software, plenty of options are available to suit your requirements. Choose the best eCommerce integrations and watch your online business thrive. --- ## https://www.shiprocket.in/blog/product-highlights-from-september-2023/ --- title: Product Highlights From September 2023 url: https://www.shiprocket.in/blog/product-highlights-from-september-2023/ description: Check out the updates and enhancements we have made this month to improve your overall shipping experience with us! last_updated: 2023-11-30 source: webpage --- # Product Highlights From September 2023 In the modern era dominated by digital technology, businesses of all sizes rely on eCommerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both Sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Introducing Dependo NDD For Next-Day Delivery Embrace ‘Dependo NDD,’ your new go-to solution for fast, cost-effective surface mode courier services. What sets it apart? With a remarkably low 500g chargeable weight, it’s tailored for convenience and affordability. Imagine effortlessly unlocking next-day deliveries, making your shipping process smoother and your customers even happier. ## Boost Credibility With Association Certificate Customers are more likely to trust and engage with a brand that is transparent and showcases its affiliations. With the Association Certificate feature, you can do just that. Let your customers know that you’re not just a brand; you’re part of a trusted network. Your association certificate is a badge of honour that speaks volumes about your dedication to quality and reliability. ## Enhanced Bank Account Mapping for Seamless Transactions Now, you can easily connect your bank account to multiple company IDs, revolutionising transaction experiences on the Shiprocket platform. This enhancement is designed to simplify your financial operations, making your selling experience even more efficient. ## Introducing Order Tags for All Order Statuses The “Add Order Tags” button is now conveniently available across all order statuses, this feature empowers you to streamline order management effortlessly. Elevate your efficiency by tagging orders with relevant identifiers, allowing for seamless tracking and organised categorisation. With this intuitive addition, optimising your shipping process and ensuring smooth order flow has never been more straightforward. Embrace this enhancement and revolutionise how you manage orders within the Shiprocket ecosystem. ## Keep Tabs on Delivery Boost Activation and Deactivation Dates Now, you can effortlessly monitor the activation and deactivation dates of your Delivery Boost, providing you with valuable insights to fine-tune your shipping strategy. Delivery Boost is a feature offered by Shiprocket that helps you communicate with the buyer for order delivery confirmation. Once you enable this feature for your account, the AI-backed system will automatically send a delivery confirmation message to the buyer via WhatsApp. The message will seek confirmation from the buyer that they are available to receive the delivery or if they want the delivery to be reattempted at a later time. If the buyer confirms a reattempt, and the shipment is delivered successfully, it is considered a Delivery Boost shipment. ## Efficiency With Streamlined SMS Order Updates Experience hassle-free tracking with comprehensive SMS notifications specifically curated for ‘Out for Pickup’ shipments. We’ve revamped our system to keep you informed effortlessly, ensuring smoother logistics planning for your business. ## Revamped Support For Better Support We’ve revamped our support system for both mobile app and web to make your experience even smoother and more organised. We’re centralising support requests into one place for faster assistance. ### What to expect from the revamped support system: **1. Revamped Support** **a) Improved Ticketing System:** When you face complex problems that can’t be fixed on your own, you can now easily submit support tickets directly from the help centre. **b) Dedicated Knowledgebase:** The help centre has a wide range of helpful articles that can be your quick go-to guide for solving any questions or concerns you might have. **2. Alternate Phone Number in Call Support** When reaching out to Support, you can now add an alternate mobile number to get support calls. **3. Showing all escalations in the Help Centre** We’ve made it easier for you to track and handle concerns from your Shiprocket account. All the raised issues will now show up in the Help Centre. When it’s about a pickup delay, we’ll use the Pickup ID as your Ticket ID. For all other concerns, the AWB will be your Ticket ID. This way, you can manage and stay updated on all escalations in one place, without the hassle of going through emails or different screens in your Shiprocket account. ## What’s new in Shiprocket App ### Hide Consignee Contact Number In Invoice You can now hide the consignee’s contact number on your invoice. This update is to keep sensitive information protected, adding an extra layer of privacy for your customers. Tailor your invoices to suit your preferences and specific business needs without compromising on customer data security. ### Hide SKU Names & Consignee Contact Numbers On Labels If you are an iOS mobile app user, we’ve got something special for you! You now have the option to hide SKU names and consignee contact numbers on labels. You can keep sensitive information confidential by hiding SKU names and contact numbers on your labels, ensuring added security for your shipments. ## Final Takeaway! At Shiprocket, we value the importance of a seamless selling process for your business’s success and growth. We are dedicated to improving our platform’s user-friendliness, ensuring you have a hassle-free selling experience. Stay updated on our latest innovations and announcements as we strive to serve you better and appreciate your business. --- ## https://www.shiprocket.in/blog/what-is-icegate/ --- title: What is ICEGATE and Why a Trader Should Register on it? url: https://www.shiprocket.in/blog/what-is-icegate/ description: Explore limitless trading services by ICEGATE, India's Customs Gateway. Effortlessly navigate the world of trade. last_updated: 2023-12-04 source: webpage --- # What is ICEGATE and Why a Trader Should Register on it? ## Introduction In the dynamic landscape of Indian eCommerce, any trader navigating the intricacies of imports and exports must acquaint themselves with ICEGATE. It is the national portal of the Central Board of Indirect Taxes and Customs (CBIC). Boasting a substantial user base, with [over 1.6 lakh registered users serving more than 12.5 lakh importers and exporters](https://old.icegate.gov.in/about_icegate.html), ICEGATE stands as the linchpin for digital customs data filing. Abbreviated for Indian Customs Electronic Data Interchange Gateway, ICEGATE serves as the centralized portal facilitating the seamless electronic filing of essential customs data with the CBIC. A mandatory login to this system is the gateway to efficient e-filing for traders, cargo carriers, and participants in online commerce. *[Image: icegate]* ## ICEGATE: Know in Detail ICEGATE is a digital hub created by India’s Central Board of Indirect Taxes and Customs (CBIC). Think of it as a one-stop platform for anything related to customs in India. To utilize the benefits of ICEGATE, one has to register on the portal. It is like creating your account, and it’s the key to unlocking all the excellent services it provides. Here’s what it does: 1. **E-Filing Services:** With ICEGATE, you can file important documents online, especially when dealing with international trade. Whether it’s declaring the goods you’re importing (Bill of Entry) or exporting (Shipping Bills), you can do it all electronically. 2. **Connecting with Customs:** ICEGATE acts as a bridge between people in trade and the customs department. It makes communication and sharing of information between these two groups smoother and faster. 3. **E-Payment of Customs Duty:** Paying customs duty is now a breeze with ICEGATE. You can do it online, making it a quick and efficient way to handle your customs-related financial responsibilities. 4. **Common Signer Utility:** There’s a unique tool in ICEGATE that lets you sign all your customs documents online. This adds an extra security layer and ensures your documents are legit. 5. **e-Sanchit:** ICEGATE allows you to submit all the supporting trade documents online through e-Sanchit. This makes the whole customs clearance process smoother and reduces the need for paperwork. 6. **End-to-End Electronic IGST Refund:** If you’re in the business of international trade, getting your Integrated Goods and Services Tax (IGST) refunds is super important. ICEGATE has your back, handling the whole refund process electronically from start to finish. ## Advantages of Registering on ICEGATE Registering on ICEGATE offers several advantages for importers, exporters, and other individuals involved in the customs department. Here are some notable benefits: 1. **Efficient E-Filing:** ICEGATE streamlines the electronic filing of export and import declarations. This digital approach enhances efficiency and reduces the paperwork traditionally associated with customs declarations. 2. **Quick Responses from Customs:** The portal allows customs to respond promptly to importers and exporters after assessing bills of entry and shipping bills. This helps in expediting the overall customs clearance process. 3. **Online Document Tracking:** Registered users can easily view and track the status of their online documents. This feature provides transparency and allows importers and exporters to monitor the progress of their consignments. 4. **Query Resolution:** ICEGATE provides a platform for raising queries; users can expect prompt replies. This feature contributes to effective communication between traders and the customs department, resolving issues timely. 5. **Material Location and Bill Status Tracking:** ICEGATE enables traders, cargo carriers, and other trading partners to trace the location of materials and check the status of bills. This information is valuable for businesses, allowing them to make informed decisions. 6. **ICEGATE ID for Online Filing:** Upon registration, users receive an ICEGATE ID as a key to file customs documents online. This makes the entire process more accessible and convenient. 7. **Document Tracking System:** Applications filed online can be easily tracked using the document tracking system. This feature provides visibility into the progress and status of submitted documents. 8. **Acknowledgments and Job Numbers:** Users receive positive or negative acknowledgments and Shipping Bill (SB) and Bill of Entry (BE) numbers for the filed jobs. This information is sent to the customer’s email ID provided during registration, ensuring that users stay informed about the status of their transactions. 9. **Effortless Online Payments:** ICEGATE allows online payment of Customs duties and charges, streamlining the financial aspect of international trade for users. This feature simplifies and accelerates customs clearance, enabling secure and efficient electronic payments. ## Why is it Necessary for a Trader to Register in ICEGATE? If you’re a trader involved in international trade, it’s essential to register with ICEGATE. This is the online platform created by the government for customs-related tasks. When you register, you get an ICEGATE ID. This ID is like your key to getting various trade and customs-related facilities. Without registration, you can’t enjoy these online provisions. So, you need to register if you’re dealing with export general manifest, import general manifest, consol manifest, or just regular export and import activities. It’s a necessary step before you can handle any customs-related documents online. Your ICEGATE ID is what you’ll use for all your future online dealings with customs. It’s like your online passport for trade activities. ## Registering on ICEGATE: Step by Step Process Registering on ICEGATE is a simple process that involves a few key sections. Here’s a breakdown of the steps: **Registration Process:** 1. **Role Selection:** Choose your role on ICEGATE based on your involvement in import/export activities. 2. **Verification of GSTIN Details:** Confirm and verify your GSTIN details. This is crucial for traders dealing with goods and services tax. 3. **Verification of User Details:** Verify your user details, including your Email ID registered with GSTN (and DGFT for Importers/Exporters) and your Mobile Number registered with GSTN (and DGFT). 4. **Verification of Mobile and Email address:** Ensure that your mobile number and email address are valid and can be used for verification purposes. 5. **Filling and Submission of the Role Registration Form:** Complete the role registration form, providing information about your role and activities. ## Steps to Complete Registration and Creating an Account: 1. **Step 1: Log on to ICEGATE Portal:** Visit the ICEGATE portal and log in. 2. **Step 2: Find the Registration Link:** Look for the ‘Simplified Registration’ link on the homepage. 3. **Step 3: Enter and Verify Details:** Enter and verify your IEC, GSTIN, and the temporary password sent from the portal. 4. **Step 4: Fill out the Registration Form:** Provide essential details and fill out the registration form. 5. **Step 5: Enter ICEGATE ID and Password:** Enter the unique ICEGATE ID and password. 6. **Step 6: Receive and Enter OTPs:** Two OTPs will be generated and sent to your registered email ID and mobile number. Enter these OTPs for verification. 7. **Step 7: Check Details and Finish:** Verify the details and click the ‘Finish’ button to complete the registration. ## Document Required: To complete the registration process, you’ll need to submit certain documents. Here’s a list of essential documents: 1. Aadhaar card 2. Voter ID card 3. Driving licence 4. Passport 5. Authorization Letter 6. License or Permit 7. Authorization to F Card or G Card 8. Authorization Letter or Order of Commissioner If you need to update your email ID or details, you can do so during the registration process by following the provided link on the page. An alternative email ID and mobile number may be required for this update, and an OTP will be sent to the alternative email ID for verification. Completing these steps and submitting the required documents will finalize your registration on ICEGATE, allowing you to benefit from the platform’s electronic filing services and other features. ## Conclusion ICEGATE emerges as the cornerstone of India’s digital customs landscape, orchestrating a seamless symphony of trade processes. Its intuitive interface and adept e-filing services, coupled with the convenience of online duty payments, empower traders involved in international commerce. Registering on the portal opens the realm of efficiency for traders, transforming ICEGATE into an indispensable ally for importers and exporters navigating the intricacies of customs. As this digital sentinel evolves, it amplifies transparency and acts as a catalyst in fast-tracking customs clearances, imprinting a distinct mark on the tapestry of international trade efficiency within the nation. --- ## https://www.shiprocket.in/blog/shipping-companies-in-kochi/ --- title: Top 7 Shipping Companies in Kochi - Shiprocket url: https://www.shiprocket.in/blog/shipping-companies-in-kochi/ description: Explore top shipping companies in kochi like Shiprocket, MSC, and Maersk Line for efficient global trade facilitation. last_updated: 2023-12-06 source: webpage --- # Top 7 Shipping Companies in Kochi Kochi, located on the southwestern coast of India, is a major port city that plays a significant role in global trade. The Port of Kochi is one of the largest ports in India and handles a substantial amount of cargo each year, including containerized cargo, dry bulk cargo, and liquid bulk cargo. As such, Kochi is home to many shipping companies that offer a range of shipping and logistics services to businesses of all sizes. These companies have a strong presence in Kochi and play a crucial role in facilitating global trade. *[Image: Shipping Companies in Kochi]* ## What is a Shipping Company? A shipping company is a business that provides transportation of goods by sea, air, or land. Shipping companies manage cargo, arrange transportation, and ensure that goods are delivered to their intended destinations. ## Importance of Shipping Companies Shipping companies are essential for the global economy, as they transport goods from one country to another. Without shipping companies, it would be difficult for businesses to reach new markets, and consumers would not have access to a variety of goods from around the world. Shipping companies also play a vital role in supporting industries such as manufacturing, agriculture, and energy by providing the means to transport raw materials and finished products. ## Top 7 Shipping Companies in Kochi ### Shiprocket Shiprocket is a leading logistics and shipping company in India that specializes in e-commerce shipping. They offer a range of services, such as shipping, [order tracking](https://www.shiprocket.in/shipment-tracking/), [warehousing](https://www.shiprocket.in/encyclopedia/warehousing/), and [fulfillment](https://fulfillment.shiprocket.in/). Shiprocket’s user-friendly platform integrates with multiple marketplaces, making it easy for businesses to manage their shipping needs. They also offer customized solutions for businesses of all sizes, including startups, small businesses, and large enterprises. ### MSC MSC is a Swiss-based shipping company with a fleet of over 570 vessels and a global network of more than 200 ports. They offer a range of container shipping and logistics services and have a strong presence in Kochi. MSC offers reliable and cost-effective shipping solutions to businesses of all sizes and provides regular services to other ports around the world. They also offer end-to-end logistics solutions, including customs clearance, [cargo insurance](https://www.shiprocket.in/blog/air-cargo-insurance/), and warehousing. ### Maersk Line Maersk Line is a Danish shipping company that operates one of the largest container fleets in the world. They offer shipping services for both dry and refrigerated cargo, with a strong presence in Kochi. Maersk Line is known for its advanced technology and efficient logistics solutions. They have a user-friendly online platform that allows businesses to book shipments, track cargo, and manage documentation. Maersk Line also offers value-added services such as [customs clearance](https://www.shiprocket.in/blog/custom-clearance-of-imported-goods/), insurance, and warehousing. ### Evergreen Evergreen is a Taiwanese shipping company that specializes in container shipping. They have a global network of ports and offer reliable shipping solutions for a range of cargo types, including dry goods, [refrigerated goods](https://www.shiprocket.in/blog/refrigerated-courier-services/), and hazardous materials. In Kochi, Evergreen offers regular services to other ports in Asia, Europe, and North America. Evergreen is known for its modern and environmentally-friendly vessels and advanced logistics solutions. They offer end-to-end logistics solutions, including customs clearance, insurance, and warehousing. ### APL APL is a Singapore-based shipping company that provides shipping services for containers, breakbulk, and project cargo. They have a strong presence in Kochi and offer reliable shipping solutions for businesses of all sizes. APL has a global network of more than 80 ports and operates a fleet of over 150 vessels. They offer end-to-end logistics solutions, including customs clearance, cargo insurance, and warehousing, and provide reliable and cost-effective shipping solutions to businesses in Kochi. ### CMA CGM CMA CGM is a French-based shipping company that operates a fleet of over 500 vessels and has a global network of more than 200 ports. They offer a range of shipping services, including container shipping, logistics, and warehousing. In Kochi, CMA CGM has a strong presence and offers efficient shipping solutions for businesses of all sizes. They have regular services to other ports in Asia, Europe, and North America and provide end-to-end logistics solutions, including customs clearance, insurance, and warehousing. ### Hapag-Lloyd Hapag-Lloyd is a German-based shipping company that provides container shipping services across the globe. With a strong presence in Kochi, they offer reliable shipping solutions for businesses of all sizes. Hapag-Lloyd is known for its state-of-the-art vessels, advanced logistics solutions, and user-friendly online platform. They offer a range of value-added services, such as customs clearance, insurance, and warehousing, making it easy for businesses to manage their logistics needs. ## Conclusion Kochi’s strategic location makes it an important gateway to the Indian subcontinent and a key port in the country. As a result, it is home to many shipping companies that offer a range of shipping and logistics services to businesses of all sizes. These companies play a crucial role in facilitating global trade and are an important component of Kochi’s economy. Shiprocket, in particular, is a leading logistics and shipping company in India that specializes in e-commerce shipping. They offer a range of services, including shipping, order tracking, warehousing, and fulfillment, and have a vast network of partners and carriers. Shiprocket’s reliable and efficient shipping solutions make it a popular choice for businesses of all sizes in Kochi and beyond. Overall, the shipping companies in Kochi play a vital role in facilitating global trade and are a key component of the city’s economy. Choose the right shipping company in Kochi to help achieve your business goals – [Get Started Today!](https://www.shiprocket.in/contact/) --- ## https://www.shiprocket.in/blog/what-is-online-community/ --- title: What is Online Community? Advantages and Real-life Applications url: https://www.shiprocket.in/blog/what-is-online-community/ description: Explore the power of branded online communities for your business. Learn how they boost engagement, trust, and brand recognition in the digital age. last_updated: 2023-12-08 source: webpage --- # What is Online Community? Advantages and Real-life Applications Today’s customers are 'informed customers.' They are thorough in their research before buying a product. Seeking recommendations, reading product reviews and comments, asking questions, and looking for alternatives have become part of the primary research process before purchasing. Several online communities also help customers throughout their shopping journey, and now they are beginning to play a crucial role in helping businesses sell their products. According to a recent [B2B study](https://www.diva-portal.org/smash/get/diva2:420724/FULLTEXT01.pd), **about 45% of the customers surveyed spent more time understanding and studying a product before actually proceeding to make a purchase.** The more online presence your business has, the greater the reach your brand can achieve. B2B communities or online forums can educate consumers and help them make better purchase decisions as they connect existing customers with prospective ones. These forums allow people to freely speak about their purchase experience and influence others to buy your products and services. Planning and establishing why you are creating such a community is important. Emotional connections can be built with customers through these online communities. This blog will dive into branded online communities, their real-life examples, advantages to businesses, and more. ## Branded Online Communities Online communities are very popular today. You might already be a part of one or more communities without realising it. It may be Facebook or LinkedIn that allows you to share your common interests with your audience. Despite several communities already present today, its concept is abstract and hard to define. At its heart, an online community is an internet-based community that brings together people with similar interests or purposes. An online community allows them to connect and express their thoughts and ideas freely. Every community has its own set of rules like moderation, management, and online engagement. A branded online community is a professional online network that integrates people around a centralised, organisation-based purpose or experience for expansive growth and collaboration via the internet. Any business can create an online community for people to discuss their products, services, special offers, etc., to ensure their customers have a personalised experience. Furthermore, an online community breaks the conventional one-way exchange of information and allows a dual flow of information, increasing brand value. **Online communities can vary based on structure, approach, values, purpose, management, and moderation. An online community can be categorised into the following:** - Brand communities - Fan communities - Learning communities - Social communities - Networking communities - Membership communities - Insights communities - Communities of action - Local communities - Communities of circumstance, etc. When we speak about an online community, it is crucial to remember that a community can fall into more than one category. ## How Online Community Platforms Differ from the Likes of Facebook or LinkedIn Groups Many people are a part of different online communities set up on different platforms like Instagram, Facebook, and LinkedIn. Although these communities can help you easily involve and [engage](https://www.shiprocket.in/engage/) with people having similar interests and goals, they do have several limitations. The key differences between an online community and other social media platforms include the following: ### Better control and security When an online community is created on a social media platform, which is an open-source platform, it is vital to understand that such a community is subjected to any changes that the platform team implements, with its members having no say in the matter. Furthermore, the ability of the community members to control the method in which its members’ data and other information are stored and used is fairly limited. It has become a rather concerning issue for many businesses as they are prone to data hacks on these open-source platforms. There is a good chance that all your details and information will get exposed due to hackers and other cyber threats. When you create an online community, security and privacy become one of the major focuses for community management. Thus, greater control is achieved, and it becomes easier to handle data and information. ### Enhanced access to data With online communities, you can access all the engagement information from your community. These can be [easily integrated with Google Analytics](https://www.shiprocket.in/blog/google-analytics-for-ecommerce-tracking/) to access data. Your community’s internal data can be readily available for a complete view of its members, volunteers, and donors. It can also be used to track the progress of your community’s goals while also understanding how certain contributions help your business. However, you can gain only limited access when your community is created on other social media platforms. It becomes extremely hard to leverage such metrics. ### Robust and enhanced management tools A private online community allows you to set up custom-made discussion groups and forums to meet your brand’s and customer’s requirements. You can easily personalise the experience with badges, leaderboards, and contests to increase engagement prospects and reward your most active users. You can also source user-generated content and host meets with live chat options and embedded videos. ### Optimised communication and improved organisational efficiency As a business starting an online community, you should consider how the members would enjoy participating and engaging on the online forum. Their needs and preferences should be the major priority while starting an online community. However, online communities deliver multi-directional benefits. If an online community helps customers gain insights into a brand’s products and services, it also benefits businesses through customer engagement. Online communities also help businesses turn prospective customers into loyal customers. Read our blog on [WhatsApp Communities](https://www.shiprocket.in/blog/whatsapp-communities/) to learn how they can help you grow your business. ## Real-life Applications of Branded Online Communities There are several online communities. Here is a list of the most successful branded online communities: ### Apple Support Community Apple, one of the biggest tech giants, requires no introduction. It has a large forum for discussion that enables its members to gain peer-to-peer support and share their experiences. It also allows them to hang out virtually and offers several interactive features. Community members can earn special rewards for different activities organised within the community. ### Reddit Reddit is one of the biggest online communities that exists today for open discussion. It is one of the largest discussion forums that allow its members to talk about any topic, from pets and memes to cloud computing. Reddit has many subreddits or simply sub-communities that have posts by its members. Its members can continue their discussions on existing subreddits or create their own. ### Sephora: Beauty Talk Sephora is one of the most popular beauty brands. The brand has also started an online community for its customers. It’s called ‘Beauty Talk.’ Users and members use Sephora’s online community to ask questions, share beauty tips, and share ideas that are relevant to cosmetics and other products. Community members use Sephora products and often share their reviews to show how the product works. Positive reviews can influence other people to buy products from the brand. ### Nike Run Club Running is now more fun with the Nike Run Club. Nike’s online community members can earn medals and rewards for participating in different events. You are rewarded for each new record you set. For each run, your profile is upgraded. Nike won the hearts of all amateurs by allowing them to feel like athletes without actually being athletes. Hence, Nike’s online community has gained massive popularity over the years. ### Buffer Community This social media management platform began as a small sub-community within Slack. However, with its increased popularity, they have a dedicated branded online community today on its website. Members are involved in deep discussions on Twitter, discover new resources, ask questions, and more. Buffer also offers its community members a chance to become a host on Slack twice a year. Here, they can welcome new members, start new discussions, etc. They can also participate in Zoom meetings conducted monthly. **To know more about the working of the Shiprocket Community, [go here](https://www.shiprocket.in/shiprocket-community/)!** ## What Sets Outstanding Online Communities Apart Four major factors set your community apart from the rest. These include: - The best virtual communities are established for empowered communal support and mass engagement. An online community must be built with a strong purpose. When an online community has a strong purpose, irrespective of the idea or the domain, it can function in a smooth and secure way. - Online communities grow through a shared purpose. People come together with a common goal. Online communities help people discover solutions to their problems. When the purpose becomes common, your online community will have more engagement and a larger member retention rate. - The most successful online communities are lively, vibrant, and multidimensional. Diversity and inclusivity play a vital role in building a great online community. It flourishes because of the members who are a part of it. The most unpredictable and creative thoughts integrated into a common space can be overwhelming. However, gathering such unique minds can help you build your brand loyalty. By forgetting the conventional one-way transformation of information, your business can deliver value beyond expectations. - All is good in moderation, even in the case of online communities. The long-term health of your business becomes crucial, and hence, moderation becomes necessary. A dedicated online community management team is needed to ensure that a balance is struck between controlling problematic conversations and giving members the freedom they need. ## Advantages of Branded Online Communities: A Closer Look Online communities are extremely engaging and can bring your business some major benefits. These include the following: ### Enhanced engagement An online community makes connecting with buyers, prospects, audiences, and many others easy. These forums are an essential part of the digital communications mix and are today an integral part of the marketing mix. Through an online community, a two-way exchange of information can be easily achieved. ### Increased trust and confidence People tend to trust businesses with more open relationships with their consumers. In today’s digital-first world, it has become almost mandatory for businesses to connect and engage with their consumers, prospects, and audiences. Online communities help businesses to actively listen to their community members, receive valuable feedback, etc. Businesses that have a strong online presence are more likely to be trusted by their customers. ### Enhanced brand recognition Creating an online community is a brilliant way to make your business visible to your target audience. By sharing engaging content and information relevant to your brand on your forum, you can easily reach out to more people. Hence, it can also help you reduce your advertising costs and efforts. ### Direct communication with your target An online community grants you direct access to your consumers’ data. You can easily connect with them and discover their ideas, changing behaviours and preferences, shifts in demand for other products, etc. You can also engage with them through special offers and quizzes on your online community to get them more familiar with your brand. ### Increased access to the product, market, service, and competitor insights Asking for feedback on a product, its added features, and how they use or feel about your product can help you improve your offering. It can help you drive more sales and generate more revenue. An online community provides great insights into the market, products available, and your competitors. You can use this data and information for future business decisions. ### Enhanced revenue opportunities and lead generation Generating leads and nurturing your prospects becomes easier with such online communities. Depending on the type of online community you create, it can easily encourage prospective customers to buy your products. It might also encourage repeat purchases from existing customers. ## Conclusion Communication is vital for any organisation’s growth and success. The simplest method to encourage communication with your target audience, consumers, stakeholders, etc., is through online communities. Online communities can be started on social media platforms or as private branded communities. Although private online communities have more benefits in moderation, management, and control over the forum, social media platforms work just fine if you are a beginner. There are several notable benefits of using virtual communities, and they can help you gain great insights from your consumers. It is a brilliant method to engage directly with your audience, and it helps you grow your business effortlessly. If you’re looking for a dedicated space to discuss shipping and logistics, share experiences, and stay updated with the latest industry trends, we invite you to join the Shiprocket community. Become a member of the [Shiprocket community](https://www.shiprocket.in/shiprocket-community/) and unlock the potential for growth of your business. Join us today and start your journey to success. [Join the Shiprocket Community Today!](https://www.shiprocket.in/shiprocket-community/) --- ## https://www.shiprocket.in/blog/myntra-courier-partners/ --- title: All That You Need To Know About Myntra Courier Partners - Shiprocket url: https://www.shiprocket.in/blog/myntra-courier-partners/ description: When you register on Myntra as a seller, your products are shipped through Myntra courier partner Ekart Logistics. last_updated: 2023-12-11 source: webpage --- # All That You Need To Know About Myntra Courier Partners One of the most convenient ways of buying items is online shopping. You can make an online purchase from any brand at any time of the day. You can also choose your preferred payment method (cash on delivery or prepaid) and delivery date at your convenience. *[Image: Myntra courier partner]* This dynamic change in user behaviour has also compelled business owners to evolve from their traditional approach and leverage the internet to reach more customers across the globe. One such approach is to sell on Myntra. It is a fashion eCommerce company with a large customer base. [*Selling on Myntra*](https://www.shiprocket.in/blog/sell-on-myntra/) can be highly beneficial for your business. Let’s understand the benefits of selling on Myntra, how to sell on Myntra, and Myntra courier partners. ## Benefits of Selling on Myntra Founded in 2007, Myntra has become one of the most preferred online fashion stores. Selling on Myntra is an excellent opportunity for you to advance your small business and take it to the next level. The following are some benefits you can enjoy while selling on Myntra: - You can market your products to a large customer base across the country. This increases brand exposure. - Myntra lets its sellers have complete control over their merchandise, cataloging, order handling, etc. - Myntra has courier partners that help onboarded sellers with order fulfillment and supply chain management. - Myntra has a user-friendly interface to help you set up your online store efficiently, helping you save time, effort, and resources. - Also, when you set up your online store on Myntra, you don’t have to set up a payment gateway. Myntra offers multiple payment options: cash on delivery (in some pin codes), debit and credit cards, net banking, gift card, and wallet. - With Myntra courier partner, you don’t have to invest in logistics – order shipping and delivery are managed by Myntra. - Myntra also has great customer support that provides quick and seamless resolutions to customer queries. ## How to Sell on Myntra? Now, let us have a look at how you can sell on Myntra: 1. Start the process by visiting Myntra’s partner info page. 2. Click on the Register Now button from the menu bar. This will take you to an application form. 3. Verify yourself by providing your mobile number and entering OTP received on it. 4. You also need to provide and verify your email ID. 5. Set a password for your account and click submit. 6. Once all these steps are done, you can log into your Myntra seller account with your email ID and password. You will now have to wait for the Myntra team to evaluate your application form. If you meet all of Myntra’s parameters, their team will contact you and inform you about the further steps. Once everything is done, you can start managing and selling your products on Myntra. ## Who Can Sell on Myntra Becoming a seller on Myntra involves meeting certain eligibility criteria, which exclusively require a business entity rather than an individual to engage in the selling process. This means that, in order to start selling on Myntra, you must have a legally registered business. You can register the business under four types. - Private Limited Company - Limited Liability Partnership (LLP) - Sole Proprietorship Firm - Partnership Firm Therefore, to qualify as a Myntra seller, you are required to have your business registered under one of these four classifications. ## What Can You Sell on Myntra Myntra offers a diverse marketplace to you, offering the opportunity to showcase and sell a range of products. The platform houses many kinds of items, including but not limited to: 1. **Clothing:** Myntra provides a dynamic platform for fashion enthusiasts, allowing you to showcase an extensive range of clothing items. From trendy apparel for various age groups to diverse styles and designs, clothing is a thriving category on Myntra. 2. **Jewellery:** You can explore the world of jewellery retailing, presenting customers with an array of options, from elegant and timeless pieces to trendy and contemporary designs. 3. **Accessories:** Whether it’s fashionable handbags, stylish sunglasses, or the latest in footwear trends, Myntra caters to a wide range of accessories, providing you with the perfect avenue to exhibit their accessory collections. 4. **Home Decor:** You have the opportunity to tap into the home decor market, offering customers an extensive selection of items to enhance their living spaces. 5. **Beauty and Personal Care:** You can also sell beauty and personal care products. This includes cosmetics, skincare products, hair care items and various personal care essentials, creating a comprehensive marketplace for beauty enthusiasts. 6. **And More:** The range of products on Myntra is not limited to the above-mentioned categories. You can explore and showcase a plethora of other items, ensuring a dynamic and diverse marketplace that caters to the ever-evolving preferences of consumers. ## Myntra Courier Partners When you register on Myntra as a seller, your products are shipped through Myntra courier partner Ekart Logistics. Myntra had its own logistics brand Myntra Logistics as well. However, when Flipkart acquired Myntra, it merged Myntra Logistics with Ekart, Flipkart’s logistics brand. Thus, all Myntra orders are shipped via Myntra courier partner Ekart Logistics. ## Strategies to Improve Your Performance on Myntra Every seller on Myntra wants to outperform other sellers on the platform. Once you start selling on Myntra, the next challenge is enhancing your online store’s performance. Let’s have a look at the strategies that you can follow: ### Increase GMV It is mandatory to have a monthly GMV of Rs 25 lakhs to sell on Myntra. You need to enhance your brand performance to reach that figure. You can offer your customers free order shipping or set a minimum purchase amount required to avail free shipping. You can also use [*upselling and cross-selling*](https://www.shiprocket.in/blog/upselling-and-cross-selling-techniques/) techniques to increase your sales value. Have a ‘often bought with together’ section before the ‘Add to Cart’ button. You can offer bundle discounts, limited-time offers, and quality customer service to increase conversions. When customers get something extra from your brand in addition to the product, they tend to return to your online store. Always remember, keeping an old customer is five times easier and cheaper than acquiring a new one. ### Lower Order Cancellation Rate You need to have an order cancellation rate of less than 0.11 per cent. You can maintain lesser cancellations by making all the necessary information readily available. Write clear and precise product descriptions. Mention the size and weight of the product. Be transparent about product availability, serviceability, and order delivery date. If required, you can also outsource customer service for better customer assistance. ### Minimize Returns for Maximum Profits To minimize order returns, you can offer 360-degree product images to let the customers get a look and feel of the product before making a purchase. Write clear and descriptive product descriptions to decrease misled purchases. You can also make product videos to help buyers understand what they are purchasing. Product packaging will also play a crucial role in increasing sales significantly. ## Conclusion Myntra is one of the best eCommerce platforms to help you take your business online. Myntra also has a team of professionals that can help you with the efficient onboarding process. Once onboard, you are responsible for the upkeep of your goods while Myntra will pick up and deliver your goods. --- ## https://www.shiprocket.in/blog/wholesaling-vs-retailing/ --- title: Wholesaling Vs Retailing: What’s The Difference? url: https://www.shiprocket.in/blog/wholesaling-vs-retailing/ description: In the supply chain sector, it is crucial to understand about wholesaling vs retailing as they both play a significant role. last_updated: 2023-12-11 source: webpage --- # Wholesaling Vs Retailing: What’s The Difference? When we talk about wholesaling vs retailing, we can easily differentiate between the two in terms of who is on the receiving end. In wholesaling, a company buys goods in bulk from a manufacturer to resell them further, whereas, in retailing, an end customer purchases the products. Both wholesaling and retailing play a significant role in a supply chain. It’s all connected. First, a company manufactures an item; sells it in bulk to a wholesaler, who then sells it to a retailer. The retailer further sells it to the end customers. In simpler terms, a wholesaler always buys goods in bulk from the manufacturer, sells them to the retailer, who then delivers them to ultimate buyers. Wholesaling and retailing are the primary mediators of the supply chain. If any of these are missing, the entire supply chain may get disrupted. Read on to find out the significant differences between the two and which one can suit your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) the most. ## What Is Wholesaling? Wholesaling refers to [selling](https://www.shiprocket.in/blog/online-selling-process/) goods to consumers such as retailers, industries, or any other entity in bulk quantities and at lower prices. A wholesaler buys products from the manufacturer in large quantities, splits them into smaller lots, repacks them further, and sells them to the next party. One key aspect of wholesaling is that it focuses more on the number of goods over their quality. This business does not require any publicity, marketing, or advertisement. Though, the company’s large scale calls for considerable capital investment. The operations are entirely dependent on the clients your business has. Wholesale business customers are spread in various cities, towns, and states. If you get into a wholesale company, you’ll end up with most of your goods on credit. Your purchase price will remain less as the profit margins are usually low. ## Major Types of Wholesalers ### Merchant Wholesalers The wholesalers that purchase products directly from the manufacturer are called merchant wholesalers. There is no restriction on the channel where these products are ultimately sold, offline or online. These wholesalers are commonly used in the FMCG industry or the agriculture industry. ### Specialized Wholesalers Specialized wholesalers are those wholesalers who deal in specialised products only. For example – a used car wholesaler sells directly to other used car dealers. ### Full-Service Wholesalers As the name suggests, full-service retailers provide complete services to retailers. They generally operate in the retail market and deal in consumer durables or engineering products, taking responsibility for everything except the servicing of the product. ### Limited Service Wholesalers This type of wholesaler has a small turnover and sells products through a limited number of channels. For example, a wholesaler purchases products, stocks them and sells them online. ## What Is Retailing? Retailing refers to selling goods in smaller lots, without any purpose of further resale, to the end customers. Retailers are the middleman between wholesalers and end-users, as they purchase goods in bulk from wholesalers and sell them further to buyers at higher prices. The prices are comparatively higher because the retailer incurs many additional expenses. Expenses such as marketing costs, shipping and logistics costs, employee salaries, and warehousing costs are all included in the retail price of a product. To become a successful [eCommerce](https://www.shiprocket.in/blog/start-e-commerce-business-india/) retailer, you need to consider the following factors: - The look and feel of the store - Product displays - Quality of products - Customer support - Delivery speed These factors have to be given much importance in a retail business, as they leave a profound impact on the customers’ minds. ## Types of Retailers ### Convenience Stores The best thing about a convenience store is that it is located close to residential areas and hence, easily accessible to the customers. However, it’s relatively small and offers a limited range of groceries, FMCG products, etc. ### Departmental Stores Compared to convenience stores, departmental stores are larger. This is because various departments, such as food, apparel, beauty & personal care, are under one roof. ### Super Markets A supermarket has even more space than a departmental store, offering even more categories of products. These also include home decor, electronics and much more. ### Shopping Malls Needless to explain, a shopping mall is a space enclosing a combination of various retail stores. These retail stores share the area and do business individually. For a customer, everything is easily accessible in a single place. This results in a better shopping experience for someone who wants to purchase multiple products of multiple categories. ### Retail Chains Retail chain refers to a chain of exclusively designed and promoted stores that deal in particular goods and services. These stores sell the same products under the same brand name, but multiple such stores are located in different regions. For example, jewellery stores by Tanishq. ### Franchisees Franchisee is an easier way of entering the retail sector. In a franchisee, a sizeable supporting organisation licenses a store to be owned and operated by you on its behalf. For example, Domino’s, Burger King, etc. ### Specialty Stores As the name suggests, a speciality store is a shop that offers a particular category of products such as medicines, stationery, food items, etc. The reach of this kind of store is limited to one specific retail market. ### Factory Outlets Factory outlets are those retail stores that sell the products directly to the customers at relatively low prices, without the involvement of any middlemen. Manufacturers own and operate these outlets. For example, the factory outlets of Reebok. ## Wholesaling Vs Retailing By now, you must have understood the basics of wholesaling and retailing. Coming to the point, how different are the two? This table will help give you a clear picture: | Point of Difference | Wholesaling | Retailing | |---------------------------|-----------------------------------------------------------------------------|---------------------------------------------------------------------------| | Meaning | A wholesaler purchases products in bulk from a manufacturer. | A retailer purchases products from a wholesaler and sells them further in small quantities to the end customer. | | Price | Lower | Higher | | Transaction Volume | Larger | Smaller | | Business Reach | Broader | Narrower | | Competition | Lower | Higher | | Product Range | Limited | Wider | | Need For Promotion | Less | More | | Cost | Lower | Higher | | Capital Investment | Huge | Little | ### Why Choose Wholesaling? Wholesaling is a suitable business model for you if your goal is to build a large customer base without much effort. You will be able to grow your business faster if you’re into wholesaling, as your products will be accessible to more customers. Once you capture an audience for your products, retailers will prefer you for their business and will stock up on more of [your products](https://www.shiprocket.in/blog/ship-products-from-home-india/). #### Brand Awareness Wholesaling builds awareness for your product. Instead of consumers having to purchase exclusively from a particular shop, be it virtual or brick-and-mortar, consumers can see your products in various outlets. It can allow a wide range of consumers who might otherwise not have been aware of your products to build a relationship with your brand. #### Dropshipping The wholesaling business model will also enable you to dropship. [Dropshipping](https://www.shiprocket.in/blog/dropshipping-in-india/) is a method where a merchant sells a product but doesn’t own the inventory. A retailer receives the order, and the wholesaler dispatches it directly to the end customer. This method gives you the advantage of retaining ownership while an expert retailer handles the front end of things. **International Expansion** Wholesaling makes expanding into global markets much faster and easier. Any growth and expansion are defined primarily by your relationship with those clients who buy goods from you. If they sell globally, so will you, as you’re just getting the goods to where they need to sell them. From another point of view, you will be [shipping goods internationally](https://www.shiprocket.in/blog/shipping-internationally-india-courier/) in a few large containers instead of sending hundreds of small retail packages when selling via wholesale. Depending on your workflows and product costs, this could be a cheaper way of selling internationally. ### Benefits of Retailing The retailing business model is ideal if you want to retain complete control of your product lines and establish a close relationship with your customers. There is a lot to think about if you’re in this position, but you can respond to your customers’ demands and potentially changing needs. #### Targeted Consumer Base Retailing lets you specifically target a tailored consumer base. You can personally select the most likely channels to reach [customers](https://www.shiprocket.in/customers/) who need and want your product. This may be a brick-and-mortar shop, an online shop, or a mix of both. An important thing here is to ensure you’re reporting on these sales channels so that you can make changes quickly if needed. #### Personal Connection You can get to know your customer base in great detail. You’re dealing with them directly to get a sense of their preferences and habits, and your business can respond quickly. Reporting and analysis are also easy. You’ll be able to see who your best customers are, so perhaps you could target them with a personalised offer. On the other hand, you can also see which customers haven’t bought from you in months; you may want to send them a personalised email to get them to buy from you again. #### Total Control Over the Brand Having control allows you to ensure that your brand identity isn’t diluted or damaged. You’re in control of where your product is seen, how it’s presented, and what other products it’s displayed with. You are in control of the product’s marketing to ensure that the messages being put out to the world are consistent with how you want your product to be viewed. #### Price and Profit Margin When developing a retail strategy, you can decide for yourself the price you will [sell your product](https://www.shiprocket.in/blog/products-sell-online-from-home/) and its profit margin. The entire profit will be yours and won’t be shared with a wholesaler. **Manage Inventory and Marketing Based on the Need** As a retail business, you have a distinct advantage over wholesale businesses in that you can control your stock quantity to meet market demands. You can also completely dominate the sales channels you choose. Given the variety of advertising options available, you can run a marketing campaign and create a buzz around your products. This includes in-store promotions, targeted ads or partnering with influencers on social media to promote your products when needed. **Brand Experience and Customer Satisfaction** Retailers can open large stores, small outlets or online stores to sell their products. If you have a physical outlet, you can create unique brand experiences. Visual merchandising, store layout, and customer service provide interesting and enjoyable experiences for your walk-in buyers. Such customer satisfaction enhances your brand identity. A well-designed retail space evokes emotions, encouraging customer interactions and leading to a positive brand image. **Increased Business Opportunity With Varied Product Options to Offer** A wholesale business often does not have all the commodities, but a retail does. Retail shops stock products from varied categories. Thus, a retailer can offer a variety of goods to the customers. This has two benefits. First, customers usually look for one-stop supermarkets from where they can buy almost all the needed items. Second, a customer entering the store to buy certain products will end up buying many others when they spot them. While considering wholesaling vs retailing, the choice is entirely up to the person who is planning to set up a business. Consider various aspects like business control, funding, customer interaction needed, etc, to choose the right one for you. **Packaging** Packaging plays an important role in the journey of products from manufacturers to consumers, and the dynamics of packaging vary significantly between wholesaling and retailing. Each stage in the supply chain has unique requirements, reflecting its specific goals and audience. From the practicality and efficiency of bulk packaging in wholesaling to consumer-centric and visually appealing packaging in retailing, the packaging journey reflects the diverse demands of the market. #### Packaging in Wholesaling When it comes to wholesaling, [packaging](https://packaging.shiprocket.in/) is all about practicality and efficiency. Products are packed in large, robust containers or boxes designed for easy handling and storage in bulk. The primary focus is on ensuring the smooth transportation of substantial quantities. Durable materials are chosen to withstand the demands of bulk shipments, prioritizing functionality over aesthetics. The packaging serves the purpose of safeguarding products during transit within the wholesale distribution network. #### Packaging in Retailing In the retail environment, packaging takes on a different role. It’s designed to catch the consumer’s eye. Products are wrapped in visually appealing formats, featuring attractive branding and informative labels. The packaging is a strategic tool to engage shoppers, communicate product details, and create a positive buying experience. It goes beyond protection, acting as a marketing element to stand out on shelves or online platforms. Retail packaging aims to entice consumers, making them want to pick up the product and take it home. It is a key aspect of the retail strategy, contributing to the overall presentation and perceived value of the product. ### Final Say Now that you know about wholesaling and retailing in detail, it’s up to you to choose the right model for your business. Considering the wholesaling vs retailing debate, both have their pros and cons. Before choosing one, understanding how each of the two works is important. Evaluate how much control you would want over your brand, how much face-to-face contact you wish to have with the customer, how much money you have in your bank to invest, and many more such factors. We hope this article will help you make an informed decision, and we’re happy to help you get started. Do let us know in the comments section below. ## FAQs (Frequently Asked Questions) **Can I ship my wholesaling business orders with Shiprocket?** Yes, you can ship all your orders with us. Just sign into our platform and start shipping. **Can Shiprocket help me ship my retailing business orders?** Yes, you can ship your orders with us to 19000+ pin codes in India and 220+ countries across the globe. **Can I ship bulk orders with Shiprocket?** Yes, you can ship bulk orders with us in a few clicks. Download the bulk order template from our website, edit the order information, and upload the file to create shipments. **Does Shiprocket offer COD remittance?** Yes, you can get early COD remittance within two days of order delivery. Visit our [website](https://www.shiprocket.in/early-cod/) to know more. --- ## https://www.shiprocket.in/blog/order-to-cash-process/ --- title: Order to Cash Process: Your Quick Guide! url: https://www.shiprocket.in/blog/order-to-cash-process/ description: Order-to-cash process includes several steps that must be carried out efficiently to ensure customer satisfaction & encourage repeat orders. last_updated: 2023-12-12 source: webpage --- # Order to Cash Process: Your Quick Guide! The order to cash (OTC) process forms a part of every business. It involves all the steps, starting from order placement to receiving the payment and registering it. Also known as OTC, the process must be carried out efficiently to maintain accurate records. While earlier businesses managed the process manually, most of them, these days, employ automation to complete different OTC steps. The entire order-to-cash process can be streamlined by using automation to enhance overall revenues by [10% to 15%](https://billingplatform.com/blog/order-to-cash-process-automation#:~:text=If%20so%2C%20O2C%20automation%20can,15%25%20increase%20in%20total%20revenues). In this article, you will learn all about the different steps involved in the order-to-cash business process, its advantages and more. *[Image: Order to Cash Process Guide]* ## Order-to-Cash Process in a Business: Meaning and Its Essentiality Businesses create their order-to-cash processes specific to their needs so as to streamline their order placement and payment process and keep an eye on their cash flow. This information is necessary to make key business decisions. Handling the OTC process efficiently is crucial and requires different departments to carry out their duties as defined in the process. Tasks such as [order management](https://fulfillment.shiprocket.in/blog/order-management/), credit management and payment collection can be managed better when an effective order-to-cash business process is in place. Businesses can leverage OTC to implement effective [order-fulfillment](https://www.shiprocket.in/blog/ecommerce-fulfillment/) and increase sales by enhancing customer experience. To achieve this, it is important to optimise the process through automation. ## How Do the Steps From Order to Cash Advance? There are a total of 8 steps if we consider the order to cash process flow chart. Here is a look at these steps: 1. **Order Placement** – The first step in the process is customer order placement. This can be an individual placing an order to purchase a product online or a business sending a request for bulk orders through email. 2. **Order Management** – The next step in the process is order management. This ensures that the order placed by the customers is directed to the relevant department for smooth order fulfillment. During this step, inventory is checked to see whether the goods ordered are available for dispatch or not. 3. **Credit Management** – Both individuals and businesses may purchase products on credit. It is essential for businesses to manage a customer’s credit payment carefully. This involves running the payments done in credit through software for their approval. 4. **Order Fulfillment and Shipping** – Once the payment is received, the next step is to ship the product. A number of things must be managed accurately to ensure safe shipment and timely delivery. This includes computing a delivery timeframe. By implementing automation, this step in the order to cash process flow chart can be managed smoothly. 5. **Invoicing and Billing** – Businesses have to issue the invoice with accurate information for the customers to make the payment. This is an essential step in the OTC process. Employing a reliable customer invoicing system can help in generating invoices automatically. This is a quick way of accomplishing this task without the scope of human error. 6. **Accounts Receivable** – Accounting software can help in carrying out this step efficiently. Such software systems are equipped with features that track overdue invoices as well as those that are near overdue. They also highlight repeat offenders so that your team can take necessary action against them and stop the pattern. 7. **Payment Collection** – Customers make payments using different modes including net banking, debit/credit cards and wallets. Most businesses employ payment software to sail through the payment collection process swiftly. These software systems enable businesses to see when a payment is done and keep track of the pending payments. 8. **Data Management** – This is the last step in the order to cash business process. Data management is important as it is by analysing the collated data that the businesses can view the scope of improvement. ## Factors to Consider when Optimising Order-to-Cash Process Here are some factors that can help optimise the order-to-cash process: 1. **Establishing a Performance Standard** In order to optimise the process, you must have a proper performance standard in place. All your employees involved in carrying out the process at different stages must be made aware of this process. 2. **Use of Advanced Systems** The use of advanced systems for order placement, payment collection, accounting and other procedures is crucial for optimising the process. The scope of errors is reduced by employing these software. Moreover, the process is carried out more quickly and systematically with their use. Businesses must switch to the latest software systems and get rid of outdated technology to speed up their tasks and ensure efficiency. 3. **Data Analysis** It is important to collate customer data from various software systems employed by you to check the order and payment patterns of the customers. This offers insightful information related to the customers’ buying behaviour and can be used to optimise your order-to-cash process. Regular monitoring also helps assess the company’s performance at various levels. This can help in understanding the scope of improvement. ## Advantages of Order-to-Cash Automation Here is a look at the various benefits of order-to-cash automation: 1. **Customer Satisfaction** A streamlined order-to-cash process forms the basis of customer satisfaction. It can be achieved only with the use of advanced automation tools. By employing automation at various steps of the OTC process including order placement, order management, payment collection, order fulfillment and data management, businesses can ensure efficiency and enhance customer experience. It adds to the credibility of the company. 2. **Cost Reduction** Automation helps in reducing the possibility of human errors and the price a business has to pay because of the same. Improvement in the process also helps in bringing down the operational expenses and overhead costs of the company. 3. **Boosts Revenue** Automation paves the way for satisfied customers. Customers who are satisfied with your products and services are likely to make repeat orders thereby increasing revenue. They also provide word-of-mouth publicity which generates public interest in your brand and attracts more customers. This helps in revenue generation. As your sales go up, you can plan for business expansion. ## Conclusion It is important to manage the order-to-cash process efficiently to ensure that the customer is able to place the order with ease and that the steps that follow are completed smoothly. Businesses that manage this process efficiently are able to boost customer satisfaction and enhance revenue generation. Automation is also instrumental in bringing down the cost to the company. --- ## https://www.shiprocket.in/blog/warehouse-storage-equipment/ ```markdown --- title: Types of Warehouse Storages and Storage Equipment - Shiprocket url: https://www.shiprocket.in/blog/warehouse-storage-equipment/ description: Warehouses are a crucial part of the proper functioning of any business. Read about the different storage equipment used in a warehouse. last_updated: 2023-12-15 source: webpage --- # Types of Warehouse Storages and Storage Equipment in a Warehouse Warehouses are a crucial part of the proper functioning of any business. They have secured spaces where you store your inventory before shipping it out to the end customers. It might come across as an unnecessary expense to many, and many small businesses might think of self-storage facilities. Still, outsourcing warehousing to a 3PL can save you money and boost the productivity of your business. Therefore, knowing about the different types of warehouse storage is necessary. A customer journey doesn’t end when an order is placed. A warehouse gives you better control over your [inventory](https://www.shiprocket.in/blog/warehouse-inventory-management/) and ensures that your customers receive on-time delivery of products, ultimately leading to higher profits. Now that we have told you the importance of a warehouse let us talk about one of the essential things inside a warehouse space. That is the storage equipment! Warehouse storage is one of the most crucial parts of a warehouse that stores inventory safely and securely. Read on to find out the types of storage equipment inside a warehouse- ## 1. Storage Cabinet Like in a household, storage cabinets are high-density steel storage containers that offer quick access to the inventory and are an easy and convenient way of storing goods. These storage cabinets are typically used to accommodate [bulkier items](https://www.shiprocket.in/blog/ship-heavy-items-cheaply-across-country/). A single type of storage system will not be enough for a warehouse, as the supplies and equipment stored in different warehouses vary greatly. You would need to use different storage cabinets and storage systems to store various kinds of inventory effectively. ## 2. Pallet Racks Pallet racking is one of the most common forms of warehouse racking systems. Pallet racks are storages designed to stack materials ([SKUs](https://www.shiprocket.in/blog/creating-effective-skus/)) in horizontal rows with multiple levels. The pallet racking system’s benefit is simple – why spend more money adding extra space in the warehouse when you can utilize the vertical space? These racks are topped with pallet, and forklifts allow for movement between the racking systems that add efficiency to warehouses. There are different types of pallet racks that warehouses employ. ### Selective Pallet Racking It is the most common pallet racking system and comes in two configurations: roll-formed or clip-in configuration and a structural bolt-together configuration. Pallets rest on horizontal load beams held in place with mounting clips and can be moved quickly and easily adjusted to accommodate differing load sizes. ### Push-Back Pallet Racks These are used to maximize storage space at the cost of reducing aisle space. Push-back pallet racks are often used to maximize storage space at the expense of lowering aisle space. Each bay is displayed up to six pallets deep and stored on wheeled carts fitted onto rails. A forklift can set the pallet onto the cart, drive forward and bump into the next pallet, rolling the entire group backward to maximize storage space. ### Motorized Mobile Pallet Rack This is another system designed to maximize storage space. These systems convert static access aisles into productive storage space and have helped [companies](https://www.shiprocket.in/blog/company-name-suggestions/) eliminate new building costs by maximizing usable storage space. ## 3. Multi-tier Shelves Multi-tier shelving is the construction of shelves or racks on more than one level. Multi-tier shelving provides storage space at multiple levels, thus maximizing the utilization of vertical space available in a warehouse, making it easier for businesses to store more of their inventory, thereby increasing the warehouse’s capacity as a whole. This system is an excellent choice for large stocks of items that have small unit sizes. Each level of the multi-tier storage can be accessed by staircases, main aisles, and cross aisles. Mostly, multi-tier racking concerns relatively lightweight items that are picked and organized manually. To get the most out of this warehouse storage system, organize each tier strategically and pack items as densely as possible while at the same time paying attention to [weight limits](https://www.shiprocket.in/blog/effective-weight-dispute-management/) and ceiling-to-rack height compliance guidelines. ## 4. Mezzanine Flooring A warehouse mezzanine floor can yield a massive amount of extra storage space. Effectively, you’re just constructing a second floor above existing aisles, which provides extra shelving space, working areas for staff to pick and pack or check and move stock on. Mezzanines don’t always need to be restricted to a single level; they can provide two or even three extra levels. Mezzanine flooring technology has advanced in recent years, with a whole variety of custom designs to offer. Because of these advances, virtually all mezzanine flooring is custom designed and fitted to integrate with most storage situations in almost every [warehouse](https://www.shiprocket.in/blog/warehouse-inventory-management/) situation. It’s best to use a company that can manage the whole process for you – from designing and installing mezzanine systems to advising on how you should fit out and make the best use of your additional space. ## 5. Static Shelves As the name suggests, shelves are used to keep the goods and products static – they aren’t movable and stay in one place. They are designed in a way that they can store lightweight inventories that have to be handpicked or placed. This type of storage is not compatible with forklifts and has to be done by hand. **Bin Shelving:** Bin shelving is a practical storage solution featuring open shelves equipped with bins or compartments. This design facilitates the systematic organisation of small parts and products, making it an ideal choice for warehouses having to deal with a variety of components. Bin shelving not only ensures easy access to inventory but also streamlines the retrieval process, particularly when dealing with items that need to be individually identified and accessed. This storage method is particularly beneficial for businesses handling diverse inventory with varying sizes and types of products. **Cantilever Racks:** Cantilever racks stand out as a specialised storage solution designed to accommodate long and heavy items that might pose challenges in traditional rack systems. With arms that extend outward from vertical columns, these racks provide a versatile and efficient way to store items like pipes, lumber or furniture. The open design helps easy loading and unloading, making it particularly advantageous for warehouses dealing with irregularly shaped or lengthy materials. **Automated Storage and Retrieval Systems (AS/RS)** Automated Storage and Retrieval Systems (AS/RS) represent the pinnacle of warehouse technology, employing robotics and automation to revolutionise the storage and retrieval of goods. These high-tech systems are designed to optimize efficiency, enhance accuracy, and minimise human intervention in the warehousing process. AS/RS utilise computer-controlled mechanisms and robotics to handle, store, and retrieve items with precision and speed. The systems are particularly well-suited for warehouses dealing with a high volume of inventory, where rapid and accurate retrieval is paramount. ## 6. Mobile Shelves It is similar to static shelving, but the only difference is that it can move and offers adjustable shelves. Such systems are designed to accommodate more goods in less space. Some of them can also contain locking systems and level tracks. The level tracks can either be mechanized or manual. ## 7. Wire Partitions Wire partitions are secure wire cages, and sections are an essential accessory for [improving warehouse security](https://fulfillment.shiprocket.in/). They are typically made of fence-like wire mesh materials, creating a durable and robust enclosure that makes it easy to designate high-security storage areas or sections within your facility. Wire partitions are also practical additions as they help you section off areas without investing in major renovations. It is easy to restrict access to areas where you store sensitive or high-value materials or products with a wire partition. They are ideal for securing [medical products](https://www.shiprocket.in/medical-courier-services/), chemicals, and similar types of items that should not come in contact with other products, thus eliminating the risk of contamination or damage. Now that we have talked about the storage equipment, let us take a look at some other necessary equipment in a [warehouse](https://fulfillment.shiprocket.in/blog/importance-of-warehousing/) – ## 8. Dock Equipment Choosing the wrong dock equipment can put employees at risk. As the docking area is the junction of the receiving and shipping processes, its safety should always be your top priority. If you are looking to optimize your dock area workflow, you need quality warehouse loading equipment to transfer goods to and from the trucks. As truck designs keep changing and safety is becoming a huge issue, selecting the right dock equipment can make your process more efficient, customizable, safer, and less time-consuming for workers. **Examples include:** 1. Dock Boards and Plates 2. Edge of Dock Levelers 3. Truck Restraints 4. Dock Seals and Shelters 5. Dock Bumpers 6. Yard Ramps 7. Wheel Chocks 8. Dock levelers & Dock Lifts ## 9. Conveyors Conveyors are material handling machines that can move cargo from one location to another. Compared to manually moving materials, this can speed up or automate the process to save time and labor. Additionally, because they involve minimal human intervention, they can reduce the risk of injuries and serve as safe warehouse equipment, in the same way, forklifts do. They can help improve the picking, [packing](https://packaging.shiprocket.in/), and dispatching times while also helping automate and streamline the dimensioning, weighing, and sorting process. Lastly, conveyors can be expensive; however, the benefits mentioned above make them a worthwhile investment if used in the right processes and installed optimally. **Examples include:** 1. Gravity Roller Conveyor 2. Belt Conveyor 3. Plastic Belt Conveyors 4. Flexible Conveyors 5. Vertical Conveyors 6. Spiral Conveyors 7. Pneumatic Conveyors 8. Chain Conveyor 9. Dust Proof Conveyors 10. Automotive Conveyors ## 10. Lifting Equipment Lifting equipment refers to the different types of machines that help streamline transportation and storage of goods. Unstable lifting equipment can wobble, which can result in poor handling while lifting the goods. Moreover, it can damage the equipment/property, putting a halt on warehouse operations. To help choose the right lifting equipment, you must consider factors such as the type of [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) (pallets or smaller units) and the shelves’ height. Costs often fall on the higher side while purchasing such equipment, but they have the functional advantage to prove. They can reduce manual operations, be used across different areas, are highly customizable, and easy to maintain. **Examples include:** 1. Forklifts 2. Pallet Jacks 3. Hand Trucks 4. Service Carts 5. Cranes, Hoists, and Monorails 6. Dollies and Castors ## 11. Packing Equipment Packing involves wrapping a product or designing a container to provide protection and easy handling. Hence, packing equipment plays a crucial role in [shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) goods by assisting the staff in packing faster and increasing productivity. The right packing equipment can reduce labor costs and provide consistency in the wrapping process. Moreover, packing equipment also improves inventory control by eliminating product separation, which saves time in inventory counts. Examples include: 1. Industrial Scales 2. Strapping and Banding Equipment 3. Stretch Wrap Machines 4. Packing Tables ### Final Say A [modern warehouse](https://www.shiprocket.in/fulfillment/) always consists of machines and humans working together to make the operations seamless. Choosing the right equipment in a warehouse increases the warehouse’s productivity and leads to high levels of customer satisfaction in the long run. ``` --- ## https://www.shiprocket.in/blog/christmas-business-ideas/ ```markdown --- title: 13 Best Christmas Business Ideas to Start url: https://www.shiprocket.in/blog/christmas-business-ideas/ description: Jingle all the way to entrepreneurship! Explore low-investment Christmas business ideas for success. Make this season your startup season! last_updated: 2023-12-18 source: webpage --- # 13 Best Christmas Business Ideas to Start with Low Investment Christmas is a time for joy, love, celebrations, and entrepreneurship. Yes, you heard that right! The holiday season can be a goldmine for entrepreneurs with a keen eye for opportunities. There’s no better time to launch your business than the holiday season when customers are in the spirits of spending and celebrations. The D2C segment is predicted to see a [40% quarter-over-quarter (Q0Q) spike](https://inc42.com/features/10th-year-of-festive-season-sales-5-trends-that-will-define-clash-of-amazon-flipkart-meesho-cos-this-year/), driving the Indian eCommerce industry’s expectations for a stronger Christmas season compared to last year, with [over 20% growth in sales.](https://inc42.com/features/10th-year-of-festive-season-sales-5-trends-that-will-define-clash-of-amazon-flipkart-meesho-cos-this-year/) Considering these statistics, a business initiated this Christmas season has the potential to transform into an established and successful venture in the future. There are many such real-life success stories. Some of them are Cardphile, Festive Lights and Christmas.com, all started during Christmas to become successful later. With some creativity and resourcefulness, you can start a Christmas-themed business that puts some extra cash into your pocket. There are many Christmas business ideas you can tap into with low investment. However, with so many options available, it can be challenging to determine the one that aligns with your goals. That’s why we have put together a list of Christmas business ideas that are as lucrative as they are affordable. *[Image: Christmas business ideas]* ## Profitable Christmas Business Ideas to Become an Entrepreneur Here are a few profitable Christmas business ideas you can venture into with minimum investment: ### **Online photography business:** Christmas is all about the magic and people often want to freeze these moments of happiness. What better than a photograph to freeze time? A photography business with holiday themes can be extremely profitable. Although competitive, it can be lucrative when the right spot is chosen. Having personalised photography presents with added gimmicks to lure the masses can help gain an edge over your competitors. You can create a business website and post your works or use social media platforms like Instagram or Facebook to showcase your photography. Then market your business through social media campaigns or word-of-mouth referrals. The best part is, that you can start as a holiday business and slowly scale and expand your business to cater to all times. You can branch out for birthdays, holidays, weddings, festivals, and so on. ### **A dropshipping business:** The inventory that retailers have to meet the demand during the holidays is outright crazy. [Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) is a business model where an outsider supplier keeps and ships the inventory to the buyers on behalf of the seller. By creating a drop shipping business during the holidays you can easily waive off the overheads and scale your business appropriately. You will not be required to handle any of the products personally and you will be responsible for the creation of orders and sales only. It is probably one of the [businesses that requires the smallest amount of initial investments](https://www.shiprocket.in/blog/low-investment-business-ideas/). By personalising and curating products to meet the holiday theme in a specific niche of dropshipping, you can target a particular audience group and become a focused dropshipper. ### **Virtual personalised life coaching:** Christmas is a season full of hopes, dreams, and joy. It is the time of the year when people want to make fresh beginnings and turn their lives around, and who would be better to guide them than a life coach? Life coaches can help people navigate the hurdles they are facing and help them find a clear path in their lives. If you are a good communicator and guide, you can turn it into a business and launch it during this time of the year. Although you might need a certain qualification to begin, it definitely can help you make some good money. You will not be required to make much of an investment to start a business; all you will need are a laptop and a few clients that you can gain through simple marketing techniques. You don’t even need a website to start with. You can interact with your clients through live chats, email or other virtual platforms. Later you can create your dedicated website to expand your business. ### **Digital product or online course creator:** [Digital products](https://www.shiprocket.in/blog/top-digital-products-to-sell-online/) are mainly podcasts, videos, music, or any of these items that can be found online. Online courses are learning materials and tutorials to impart skills to the viewer. Christmas is a time when most people have a break and have time to spend learning something new or even simply viewing other digital sources. By launching small and unique digital content during this season, you can gain huge traction and the chances of you making more money from these are higher. The best part of beginning such a business is that it requires almost zero investment. ### **Consultant for social media management:** Social media is the most powerful marketing tool of the century. Anything you need is readily available on it and you can get information to the masses in no time. It is all about using the right tricks and tools correctly. With over **4.5 billion active users today**, managing social media content can be a money-making job. A consultant and manager of social media accounts are needed for analysing and creating the right type of content for a specific brand or page. When you create engaging content, you will be paid a fine buck and slowly increase your rates as you gain popularity. The beauty of beginning this during the holidays is that everyone is looking to market their products and the demand for a social media manager will be extremely high, thus allowing you to charge higher rates. ### **Christmas decoration business:** The holiday season is full of decoration; it is the key element that brings out the vibe of the festival. Everyone puts up lights and trees with decorations during this season. You can start your online decoration business through your website, launch your store in Shopify or sell through marketplaces like Amazon, eBay, etc. From lights and trees, you can come up with different ideas and themes and charge your customers accordingly. You will be responsible for bringing the festival to them. With time, you can scale your creativity and decoration to suit other purposes as well. A decorating business can be extremely lucrative with the right management. ### **Online Store for Winter Accessories** Launch your online store offering a range of Christmas and winter merchandise. You may, for instance, make cosy hats and scarves or offer sweaters emblazoned with phrases or images related to Christmas. Make a website yourself and sell your products or use online marketplaces such as eBay and Etsy to introduce your items to the customers. ### **eCommerce Personal Shopper:** Buying things that your loved ones would appreciate requires a lot of thought and sometimes can cause the buyer extreme frustration. A personal shopper can help solve this problem by suggesting and recommending gifts people can purchase for their loved ones during the holiday season. Online personal shoppers provide the customer with a sense of direction and discover the right items that will bring a smile to the receiver’s face. Personal shoppers are largely sought after during the holidays and this can be an extremely lucrative business. ### **Workshops on Christmas Crafts** Teach people how to make their seasonal crafts, such as stockings, tree decorations, and wreaths, by holding workshops. This can be conducted digitally using tools like Zoom and Skype or in person using social media live streaming. Since it’s a holiday season, you will get many students who are looking to learn new crafts during vacation. ### **Online Gift Baskets** Many businesses require attractive and sturdy gift baskets to assemble their products and offer Christmas hampers, as people look for ready-made hampers to gift to their friends, neighbours, or colleagues during Christmas. Basket weaving is a traditionally popular business that becomes highly profitable in the festive season. However, initiating a promising basket-weaving business requires careful planning and sound creative abilities. With a wide range of raw materials, you can effortlessly start a customised basket weaving business from your home with a reasonable [capital](https://www.shiprocket.in/capital/) investment and minimum risk. You can then sell these gift baskets online through Amazon,eBay, Etsy, etc. or create your own website for the venture. ### **Travel Planning Service** A lot of people prefer travelling during the holiday season. They seek a unique place and well-curated itineraries to celebrate the festive time. You could plan their itineraries, find new destinations, and even provide services like booking airport shuttles, adventures, and more. All you need is a laptop, stable wifi, and a few phone calls for this business to start giving you income. ### **Costume Jewellery** Consider selling fashion jewellery online during the holiday season, as its market picks pace then. Costume jewellery is generally a popular gifting item. However, its demand soars even higher during the festive season. You can craft this jewellery easily by gaining insight into current fashion trends and different stones, beads or materials and using creativity. The awareness of fashion and style is increasing in people, naturally, and many fashion influencers are promoting it. It makes the costume jewellery business an incredibly potential business opportunity for entrepreneurs. You can sell jewellery through your eCommerce store or a platform like Amazon, Etsy, eBay, Shopify, etc. The Grand View Research predicts the [global jewellery market size](https://www.grandviewresearch.com/industry-analysis/jewelry-market), previously valued at USD 340.69 billion in 2022, will expand at a compound annual growth rate of 4.6% in the 2023-2030 forecast period. ### **Christmas Gift Cards Online** A creative mind can find numerous distinct ways to fairy-dust anything it encounters. Christmas Cards offer great selling and profitability potential to the makers. Everyone, from kids to oldies, loves being showered with affectionate words on a beautifully curated card. You could use some ideas readily available on the internet or develop your own to create lucrative Christmas cards for the occasion. This business involves a meagre investment and is easy to do from home. You can sell them on your website, social media platforms like Instagram, Facebook page, or marketplaces like Amazon, eBay, Shopify etc. You may leverage social media to promote your products or spread the word among friends and colleagues to help the business take off. ## Conclusion Apart from this being the season to be jolly, it is also a great time to venture into new business opportunities. Notwithstanding the idea you choose to move ahead with, employing the right plan, marketing strategy, and exceptional consumer services, you can certainly [maximise your sales during Christmas](https://www.shiprocket.in/blog/marketing-ideas-christmas-sales/). With the goal of commercial success in mind, you must ensure that you hold on to the essence of this magical festival by spreading warmth, love, and affection through your products or services. From gift-making and curating to simple things like pet care and dog walking, all businesses see their maximum sales during Christmas. Hence, it is the perfect time to begin a new venture. ``` --- ## https://www.shiprocket.in/blog/erp-in-supply-chain-management/ --- title: 5 Roles of ERP in Supply Chain Management - Shiprocket url: https://www.shiprocket.in/blog/erp-in-supply-chain-management/ description: Supercharge your business with smooth ERP-SCM integration. Streamline operations, enhance visibility, & cut costs for a thriving supply chain last_updated: 2023-12-18 source: webpage --- # 5 Roles of ERP in Supply Chain Management Efficient Supply Chain Management (SCM) is crucial for successful businesses of all sizes. Enterprise Resource Planning (ERP) in supply chain management allows businesses to optimise and manage complex activities, including demand planning and sourcing, manufacturing, and distribution of goods. What’s more? By integrating enterprise resource planning into SCM, businesses can meet customer demand while controlling additional costs. An ERP system unites all the core business activities to improve overall operational efficiency. It automates specific processes and workflows seamlessly while integrating data and functions of different departments to act as a cohesive unit. Let’s explore the role of ERP software in supply chain management. *[Image: role of erp in supply chain management]* ## Understanding the ERP System’s Role in Supply Chain Management ERPs are elaborate software solutions that every business can use to manage different aspects of their operations. This would include overseeing the supply chain, [assessing future demand for goods](https://www.shiprocket.in/blog/methods-of-demand-forecasting/), locating resources, producing goods, and distributing them to clients. Can ERP software do more? Well, key supply chain management can do tasks like: - Planning, - Purchasing, - Inventory Management, - Warehouse Management, and - Order Administration All these tasks are handled by modules in modern ERP systems. They allow businesses to plan, organise, and automate these processes while satisfying client demands. You can easily obtain a unified view of supply chain operations, financial data, and other crucial data. How is that possible, you ask? It’s because **ERPs store all business data in a single database**. The challenges that are generally involved in integrating many apps to handle various supply chain functions are diminished or eliminated by this built-in integration. - ERP systems also allow businesses to automate supply chain processes, saving time and money while lowering the risk of human mistakes. - ERP module integration across different functions enhances corporate unit communication while boosting teamwork and productivity. For instance, having access to precise data on supply chain capacity, customer demand, and supplier contracts enables procurement managers to purchase the appropriate quantities of raw materials. - Similarly, a comprehensive picture of supply chain performance enables logistics directors to identify areas for increased efficiency. ## Integrating Supply Chain Management and ERP The various benefits of ERP systems in SCM are becoming increasingly apparent to every business owner. ERP software is the perfect solution for managing business information, integrating various systems and working processes, and ensuring the best operational procedures. ERP is critical to fight against workplace inefficiency and waste reduction and ensuring that employees may better focus their efforts. There may be some problems due to the various components of both systems working as a single unit. Ensuring you and your staff completely comprehend the function of ERP inside the SCM process is in the best interests of your business. ## Advantages of Combining Supply Chain Management and ERP for Your Business The benefits of an ERP system when combined with a supply chain management system include: - **Higher Efficiency** ERP systems enhance the effectiveness of the SCM processes in many ways. With the implementation of automation, businesses can optimise supply chain operations such as stock management and transportation schedules. This can free human resources for other essential business operations, improving the efficiency of the supply chain as a whole. - **Improved Visibility** ERP systems increase supply chain visibility so stakeholders can swiftly decide how to cut manufacturing, logistics, and procurement costs. This system enables better planning, faster production schedules, and more precise delivery date projections by integrating supply chain data and procedures. With this powerful tool, businesses can make better decisions on how to move resources around. - **Flexible Supply Chain Solutions** An effective supply chain must be flexible. Rapid changes in supplier capacity, shipping lanes, and customer demand must be immediately detected and addressed by businesses. Companies can detect and handle possible hazards with predictive analytics and scenario planning tools before they impact operations. - **Eliminating Bottlenecks** Poor planning makes it difficult to obtain resources at the appropriate time, which results in a lack of inventory and industrial bottlenecks. ERP systems assist businesses in locating possible bottlenecks, alerting the teams concerned, and allocating the necessary resources to maintain production capacity and continue [on-time order delivery](https://www.shiprocket.in/blog/on-time-delivery/) to customers. - **Minimised Operating and Overhead Expenses** Companies can streamline inventory by buying just enough products to meet consumer demands without overstocking, with greater supply and demand visibility. This may save money and free up a lot of warehouse space. Automated procedures also cut down on administrative expenses and mistakes that can have expensive ripple effects across the supply chain, such as ordering the incorrect quantity of raw materials. ## Steps to Implement ERP Software with Shiprocket for Your Next Move eCommerce operations can be streamlined by integrating Enterprise Resource Planning (ERP) software with Shiprocket. This can be done by following the below-mentioned steps: - **Select an ERP System**: The first step is to select an ERP system that works without any glitches and is compatible with your business’s needs. Microsoft Dynamics and SAP are some of the most commonly used ERP platforms nowadays. - **Understanding Shiprocket’s Integration Capabilities**: As you consider different integration options, [Shiprocket provides an API interface](https://ecommerce-guru.medium.com/shiprocket-api-integration-4940918aacf8#:~:text=Conclusion,ShipRocket%20and%20start%20shipping%20products.), making it simpler to integrate your ERP system and hence can help you scale on your demand. - **Establish Integration Goals**: Establish the objectives of integrating an ERP system with Shiprocket. Automating order processing, inventory control, and shipping label production are common needs of most businesses. - **Data Preparation**: Ensure that the data in your ERP system is precise and has been configured properly. This includes product details, stock levels, and customer information. - **Integration of API**: Connect your ERP system with Shiprocket’s API with the help of integration documentation provided by Shiprocket. - **Testing and Training**: Test your entire integration process to ensure that all your controls and processes run smoothly without creating any issues. When implementing the ERP system, training your personnel to understand and use the system is crucial. - **Streamlining your ERP System**: Continuously improving the integration of the ERP and SCM systems helps increase efficacy and performance. Keep an eye on important statistics like inventory precision and order processing times to ensure your systems are working properly. - **Maintenance and Support**: Connecting with Shiprocket regularly is necessary to ensure all the updates are made and there are no glitches while using the ERP and SCM processes. ## Conclusion Enterprise Resource Planning (ERP) systems are an innate part of every business. They help businesses understand how to use their resources most effectively to maximise efficiency and enhance profits. ERP systems also help with planning, sourcing, and purchasing while providing greater global visibility. Shiprocket helps you integrate your business with an effective and powerful ERP software that allows you to seamlessly carry out all your business operations. They also ensure continuous improvement of their ERP system to keep up with the dynamic demands of the supply chain. Gain better visibility and improved work processes by choosing [Shiprocket’s solution](https://www.shiprocket.in/) today. --- ## https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/ --- title: B2B eCommerce Model - Pros, Cons and Trends url: https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/ description: A b2b model in eCommerce is a transaction of services, products, and/or information over an online medium between different businesses. last_updated: 2023-12-18 source: webpage --- # B2B eCommerce Model - Pros, Cons and Trends The B2B eCommerce business model has become one of the most successful online business strategies that have led to massive revenue for internet businesses. It is expected that by the year 2031, the [global B2B market size](https://straitsresearch.com/report/b2b-ecommerce-market#:~:text=Market%20Overview,19.2%25%20from%202023%20to%202031.) will reach USD 36,107.63 billion. This means that B2B commerce is exponentially projected to rise at a rate of 19.2% every year. With the rapid growth of eCommerce across the globe, more and more companies are adapting to the B2B model to accomplish goals and increase profitability. Let us have an idea of what the B2B eCommerce model is and how it suits modern-day business proceedings. ## What Is The B2B eCommerce Business Model? In simple terms, the B2B [eCommerce Business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) is a form of electronic commerce that deals with the transaction of goods and services between businesses through the internet. In most cases, this transaction is performed through an online portal. The main objective of this business model is to increase the business efficiency and revenue of retailers. Rather than manually processing orders, all the orders in the B2B model are processed in the digital platform. Contrary to the conventional eCommerce model of purchase and sale between the consumer and seller, the B2B model deals in commercial transactions between businesses. The crux of this business model is based on careful planning in order to have efficient and profitable transactions in consideration of complex market conditions. ## Types of B2B eCommerce There are three major types of B2B eCommerce categories, and each of them has its pros and cons. ### B2B2C B2B2C, or business-to-business-to-consumer, this type of B2B eCommerce sells directly to the consumer without any middleman. These goods are then sold to the B2B entities that sell directly to the consumer. ### Wholesale Wholesale businesses buy goods in bulk from distributors or manufacturers to then offer them for sale to the consumer at retail prices. So, if you’re a wholesale supplier, buyer-oriented B2B marketplaces are a good way to advertise your products to buyers and retailers with less marketing effort. Buyer-oriented marketplaces only exist where there are many buyers and fewer sellers. ### Manufacturer Manufacturers produce goods in large amounts that are then sold to other suppliers, wholesalers, or manufacturers. Businesses are increasingly needing manufacturers to be able to complete online transactions with access to personalized features like pricing, production schedules, or sizing. ### Distributor Distributors majorly take care of packaging, shipping, and marketing. These are things that usually manufacture wouldn’t prefer doing in-house. ## B2B eCommerce Business Model Advantages ### Market Predictability Compared to the other business strategies, the B2B eCommerce business model has more market stability. B2B sectors grow gradually and can adapt to various complex market conditions. This helps to strengthen the online presence and business opportunities and get more potential clients and resellers. ### Better Sales An improved supply chain management process along with a collaborative approach increases customer loyalty in the B2B eCommerce business model. This, in turn, leads to improved sales. It helps businesses to showcase product recommendations and unlock effective upselling and [cross-selling](https://www.shiprocket.in/blog/ways-of-cross-selling/) opportunities. ### Lower Costs Due to an effective [supply chain management](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) process, this [online business model](https://www.shiprocket.in/blog/online-business-ideas-in-2022/) leads to lower costs for businesses. In most cases, the work is done through automation that eradicates the chances of errors and undue expenditure. ### Data-Centric Process One of the main advantages of the model is that it relies on effective and factual data to streamline the whole process. In this way, errors can be avoided and proper forecasts can be made. With an integrated data-driven approach, you can calculate detailed sales statistics. ## B2B eCommerce Business Model Disadvantages Just like the other business models, the B2B [eCommerce Business model](https://www.shiprocket.in/blog/ecommerce-business-models/) has some flaws too, which are: #### Limited Market Compared to the [B2C model](https://www.shiprocket.in/blog/b2c-ecommerce/), this type of business has a limited market base as it deals with transactions between businesses. This makes it a bit of a risky venture for small and medium eCommerce businesses. #### Lengthy Decision Here, the majority of the purchase decisions involve a lengthy process as there are two businesses involved. The process may involve dependence on multiple stakeholders and decision makers. #### Inverted Structure Compared to the other models, consumers have more decision-making power than sellers in the B2B business model. They may demand customizations, impose specifications and try to lower price rates. ## Trends in B2B Commerce ### Younger Buyer Segment [Recent market statistics](https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/) suggest that nearly half of the B2B buyers are young, tech-savvy and sophisticated. These buyers expect more ease of use just like on the customer-driven websites. The unique purchasing preferences of the younger buyer segments will help B2B businesses grow in the long term. ### Mobile Commerce Mobile commerce is here to stay as a trend in major business sectors. It is changing the face of B2B marketing since [80% of B2B customers](https://www.bcg.com/publications/2017/marketing-sales-digital-go-to-market-transformation-mobile-marketing-new-b2b-buyer) use mobile devices during the purchase process. Right from comparing prices to viewing a plethora of other features as well, new age buyers are using more and more mobile devices for making a purchase. ### Personalisation On the task of making purchases more mobile-friendly and optimized, personalization is yet another trend that will help B2B businesses succeed in the long run. Plenty of companies around the world are already implementing sophisticated [personalisation](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) in the form of price optimization algorithms to deliver dynamic pricing. Ultimately creating personalised experiences will be the one reaching more profitable B2B sales in the coming years. Nevertheless, it is finally up to the business to decide on how to take their venture forward based on their business vision, revenue target, and other business objectives. --- ## https://www.shiprocket.in/blog/maruti-courier-charges/ ```markdown --- title: Maruti Courier Charges: Guide to Shipping Smarter url: https://www.shiprocket.in/blog/maruti-courier-charges/ description: Check out this blog to know all about Maruti courier charges. Discover the reliable and efficient logistics services in India. last_updated: 2023-12-18 source: webpage --- # Maruti Courier Charges: Guide to Shipping Smarter Ram Mokariya was an entrepreneur who started Maruti Couriers about 35 years ago with a dream and vision. Today, his dream has turned into reality, and you can see the fruits of his labour. With his incredible efforts, today, Maruti Couriers is very well recognised, has an excellent reputation and has slowly become a leading national partner in India’s courier and logistics channel. It has over 2600 centres in the country. Today, Maruti Couriers is known as Shree Maruti Integrated Logistics Limited and is one of the most recommended and [highly trusted logistics partners](https://www.shiprocket.in/blog/ecommerce-delivery-partners/) keen on delivering packages and smiles nationwide. Maruti has headquarters in Ahmedabad, Gujarat, while its zonal offices are in Mumbai, Maharashtra. They have gained a strong reputation for being reliable, trustworthy and exceptional customer service. Let’s dive into this step-by-step guide for Maruti Courier charges. *[Image: Maruti Courier Charges]* ## Maruti Courier: A Reliable Service Provider Shree Maruti Integrated Logistics offers the best mail, courier and delivery services nationwide. They have certainly made their place in the logistics industry with their reliability, speed, commitment and efficiency. They recently have integrated the latest state-of-the-art technology into their workflows to provide affordable solutions to all their customers. Hence, they now have no limitations concerning the weight, quantity and size of the package that needs to be shipped. Over the years, Maruti Couriers have gained an outstanding reputation for delivering large packages. They also offer fast and reliable tracking facilities, making this their specialisation. They have simplified their work processes through everyday work and experiences by adding special care to the delivery and collection systems. Thus, it minimises the efforts needed by customers. Maruti Couriers is one of the leading companies in the Asia-Pacific region and has a very intricate network encompassing over 2600 locations while having an approximate radius of about 22 countries in the world. ## What Makes Maruti Couriers so Reliable? Here are a few factors that make Maruti so popular and reliable in the Asia-Pacific region: - The integration of all the latest technology and tools to enable effective order placement, payment options and tracking services for customer ease. - Deliveries through aircraft dedicated for the purpose with proven capability. - An intricate and vast network of people and places ensures maximum reach. - Optimum placement of warehouses and storage facilities nationwide to have a very efficient distribution network. - Introduction of both B2C and B2B options for eCommerce businesses. - Ability to provide warranty registrations for all operations. - Strict adherence to all necessary compliance standards and being holders of the ISO 9001-2008 certification. ## Services Offered by Maruti Couriers Maruti Couriers offers several helpful services to make your logistics work easier. Here is a list of their services: - **Fulfillment centers** Maruti Couriers has employed and integrated all logistic processes with the latest technology. They provide third party services by giving their customers third-party warehouse facilities and handling all their perspiration and shipping. Irrespective of the size of the business, their fulfillment centers take the complete burden and responsibility of the shipping process, enabling the customer to focus on their core businesses. - **Micro-fulfillment centers** With Marti’s micro-fulfillment services and centers, small businesses can provide customised solutions to their customers. Such solutions are very compact and efficient and can cater to small-scale logistic requirements with high standards of operational excellence. - **Warehouse management solutions** Maruti has an excellent [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) that allows clients to eliminate this burden and focus on their core business goals. They help you with all your storage and inventory management needs while giving you affordable places close to your consumers to house your inventory. Hence, your delivery costs are streamlined. - **Hyperlocal deliveries and eCommerce deliveries** Maruti provides the opportunity for local businesses to grow with their [hyperlocal services](https://www.shiprocket.in/hyperlocal/). They offer lightning-fast delivery options to deliver packages quickly, eliminating the need for long waits. Any local offline business can connect with target buyers using hyperlocal services. They also provide services to eCommerce platforms by providing an array of logistics services. They take care of inventory management and distribution using simple API-integrated solutions. They also have extremely efficient tracking solutions that allow your consumers to monitor their shipments. - **Domestic delivery** All your domestic time-sensitive delivery needs can easily be met with Maruti’s domestic delivery services. **All packages weighing less than 50 kilograms will reach their consumer’s doorstep as swiftly and securely as possible**. They provide **door-to-door deliveries to over 15000 locations with cost-effective solutions**, and if time is genuinely a major concern, they also offer air services to meet your needs. - **Travel-free services** To keep up with today’s fast-paced world, Maruti offers a service that allows its passengers to travel safely without carrying their bags. They provide doorstep services via air and surface to deliver your luggage on time. It helps travellers to have a heavy, weight-free journey, making their travel experiences more comfortable and enjoyable. - **International delivery services** Maruti possesses a vast and well-connected network. Their reach has also allowed them to provide their customers with international delivery options. They take care of all inbound and outbound customer requirements by securely providing them with a dynamic range of services and products. ## Understanding Maruti Courier Charges Shree Maruti Couriers have a well-defined parcel charge protocol. The costs for the delivery parcels are associated with the type of services requested and the pickup delivery destinations. The package’s weight and volume are also considered while determining the cost. The package’s volumetric weight is calculated based on the shipment’s actual weight to understand which is heavier. Based on what is heavier, the charges are calculated and levied. ## Step-by-Step Guide to Calculating Maruti Courier Charges Here is a general guide that will give you an idea of how Maruti Couriers calculate charges for a parcel to be delivered: - **Weight of the package:** The weight of the package is measured using an accurate scale. Ensuring that the unit in which the package is measured is vital while determining the price of the parcel. - **The dimensions of the package:** The length, breadth, and height are measured to determine its volumetric weight. This is generally done in inches or centimetres based on the parcel size. Maruti compares the [volumetric weight calculated](https://www.shiprocket.in/volumetric-weight-calculator/) from these measured dimensions with the actual weight to determine its cost. - **Location of the delivery destination:** The distance between the pickup and delivery spots is directly proportional to the delivery cost. The greater the distance, the more the cost of shipping. - **Selection of the service employed:** The type of service, like [same-day delivery](https://www.shiprocket.in/same-day-delivery/), domestic, international, express shipping, standard shipping, etc., all factor into the shipping cost. Every service has its own cost associated with it. Contacting Maruti Couriers for their rate card will give you a clearer understanding of the probable overall cost. - **Additional services:** Adding extra options, including insurance, [tracking](https://www.shiprocket.in/shipment-tracking/), [fragile shipping](https://www.shiprocket.in/blog/packaging-and-shipping-fragile-items/) and handling, etc., will also factor into the overall cost. These are optional choices that any client can choose to ensure safe and secure delivery of their parcels. - **Shipment finalisation:** After a brief understanding of the overall costs, you can confirm your shipment booking with Maruti Couriers. Today, this does not require a visit to the local office, and it can all be done virtually. ## Conclusion Maruti Couriers might have started as a small company, but it has slowly grown into one of the most reliable agencies today. Today, they are one of the most consumer-centric companies, offering a hassle-free and seamless customer experience. They have a simple and effective method to [calculate the price of shipping packages](https://www.shiprocket.in/shipping-rate-calculator/). Their strict quality protocols ensure that your parcels are delivered without any damage. They ensure maximum consumer satisfaction as their motto is to deliver things to bring a smile. Their state-of-the-art technology helps track and find parcels more easily, adding to the value of their services. With their large network, they are certainly one of the most reliable delivery agents in the market. ``` --- ## https://www.shiprocket.in/blog/components-of-ecommerce-business/ --- title: The Most Important Components Of An eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/components-of-ecommerce-business/ description: Here are the 7 most important components of an eCommerce business that will help you stay in the competitive online market. last_updated: 2023-12-18 source: webpage --- # The Most Important Components Of An eCommerce Business Every business person is looking to have an [online store](https://www.shiprocket.in/blog/setup-store-for-essential-items/) to sell their range of products and services. Creating an effective business strategy is one of the major keys as it defines what your business offers. Having a clear purpose and direction will help you understand the things you need and your consumers. Having an efficient [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) strategy is vital in cutting down on possible unwanted expenses and losses. This also assists you in competing with other bigger competitors in the online retail industry. ## What are the components of a successful eCommerce business strategy? ### Customer engagement To convert potential consumers, you need to make a good first impression. Your website represents your online presence, and you need to be creative as well. Getting the best design for your website can last your impression, and easy navigation to your website can give your consumers an excellent shopping experience. You can go for a less stylish design or bold themes with colours to represent your website. The pages of your website are also important. Your “[About Us](https://www.shiprocket.in/blog/about-us-page/)” page conveys details about your business niche, your location, and what you serve. Adding good-quality images and a unique description of your products is also a must. Adding an FAQ page that can answer the basic questions of your customers will add up to your customer satisfaction experience. ### Quality of your products The quality of your products can help you gain trusted and loyal consumers. This also reduces your time, cost, and risk of getting return requests for defective products. This will create a negative impression that the products you sell online are not of good quality. You create a good impression and brand reputation by ensuring your online consumers that your products are genuine and of good quality. Getting ISO accreditation is another way of gaining your consumers’ trust. ### Standardisation of your product prices Online consumers always look for and compare the product prices that you offer. [Product pricing](https://www.shiprocket.in/blog/best-ecommerce-pricing-strategies/) is considered to be a marketing tool and has a direct effect on your conversion rates. This is the reason why you must evaluate your product prices. You have to keep in mind that when an online consumer visits a website, the first thing they look for is the product’s price. A proven way to standardise your product pricing is by having a cost-based model that works in three steps deciding your cost price, wholesale price, and your retail price. By standardising your product pricing strategy, you will always succeed in the type of online retail business you have. ### Ensuring your store security Your online store must be secured so that your consumers will have the confidence to purchase your products. Your online retail shopping cart should have excellent [security features](https://www.shiprocket.in/blog/ecommerce-security/) that will prevent your consumers’ personal information from falling into the wrong hands. This can directly improve your business’ reputation. There are different ways to secure your eCommerce website. One is by using an SSL (Secure Socket Layer) certificate that encrypts data on your website to secure it from online threats. Another is implementing advanced verification methods. This will earn your consumer’s trust because they know you are taking good security measures. ### Reliable and trusted customer support Online consumers trust the reliability part. If your customer support attends to their questions, queries, and problems relating to product purchases, payment, returns, and delivery adds reliability and trust to your brand. Your customer service should be available 24/7 and must provide your consumers with an excellent approach. Additionally, you can use a chatbot to connect with your audience on a personal level. Having good customer service will help you gain and retain consumers. This will also help you build your brand identity. ### Enabling M-Commerce Your online eCommerce business should be able to adapt to technological advancement to stay competitive in the market. M-commerce or [Mobile Commerce](https://www.shiprocket.in/blog/mobile-commerce-best-practices/) is an innovative trend in online retailers nowadays. Most consumers do their product research, purchases and payments with the use of their smartphones. Having a mobile app for your online retail store is the main component of an effective eCommerce business. It is also important that you should monitor and upgrade your app regularly. ### Utilize The Power Of Social Media There are approximately 4.4 billion internet users worldwide, out of which 3.44 billion are active on social media. Most companies sell products or services on Instagram shopping as it generates more attention and engagement than Facebook. Therefore, promoting your eCommerce business on social media will surely boost your store’s presence, engagement, and conversion rate. ## Takeaway These components will surely assist you in making a [successful eCommerce business strategy](https://www.shiprocket.in/blog/ecommerce-business-plan-post-lockdown/). They will help you stay in the competitive online market, giving you a much better chance of getting your ROI. Are there more eCommerce business components that you would like to share with us? Let’s further discuss more in the comments below. --- ## https://www.shiprocket.in/blog/tips-to-choose-best-shipping-company-in-navi-mumbai/ --- title: 7 Tips to Choose the Best Shipping Company in Navi Mumbai - Shiprocket url: https://www.shiprocket.in/blog/tips-to-choose-best-shipping-company-in-navi-mumbai/ description: Choose best shipping company in Navi Mumbai: cost-effective, safe, reliable, with real-time tracking. Elevate your business success! last_updated: 2023-12-19 source: webpage --- # 7 Tips to Choose the Best Shipping Company in Navi Mumbai Shipping companies play a pivotal role in ensuring that goods travel safely until they reach their destination. Choosing a reliable shipping company for your business is crucial as it impacts your daily business operations. Also, shipping costs directly impact your profitability. With the Jawaharlal Nehru Port, also known as JLN Port or Nhava Sheva Port, located in Navi Mumbai, there are various shipping companies in and around Navi Mumbai. The shipping companies must handle multiple functions, from picking up goods from the factory to packing, storage, documentation, and ultimate delivery. Choosing the best shipping company in Navi Mumbai is a task that requires careful consideration. To help with this selection, you can use the below-mentioned seven tips to pick the right partner for your shipping needs. *[Image: how to choose the best shipping company in Navi Mumbai]* ## 7 tips for choosing the best shipping company in Navi Mumbai There are certain points to be considered when choosing a reliable shipping company. Shipping plays an important role in international trade management. After an order has been placed by the buyer, it is very important to ensure that the goods are delivered through the best possible means at the lowest price possible. This is beneficial to the selling company as well as to the buying company (consumer). **A few points to be considered are as follows:** ### 1. Cost Various shipping companies may quote different prices for moving a shipment. The cost quoted by the shipping company is a combination of many factors such as volume, distance, their relationship with the sub-contractors, etc. Shipping companies that can give the most cost-effective solution without compromising on delivery time and quality would be the ideal choice for your business. Many times, cost should not be the only factor in selecting a shipping company. Good service is of paramount importance. The proximity of the shipping company in Navi Mumbai to the port would be an advantage in saving shipping and storage costs. ### 2. Safety Cargo must be handled safely. If the shipment does not reach the end user in perfect condition, it will not serve its purpose. The shipping company has to ensure that they have sufficient trained manpower and infrastructure to handle the cargo in a safe manner. Although insurance coverage is provided for the shipment, it is not [sufficient to replace the damaged shipment](https://www.shiprocket.in/blog/how-shiprocket-helps-sellers-get-refunds-on-lost-damaged-shipments/) at short notice and to make up for the lost reputation. ### 3. Type of services Various shipping companies have different specialisations depending on the cargo being handled. Some shipping companies can handle general cargo, dangerous cargo, or refrigerated cargo. Depending on which type of goods you want to ship, it is important to select the appropriate shipping company. If you hand over dangerous goods to a shipping company that does not have much expertise to handle them, you may end up in a difficult situation, and the cargo will be stranded at some stage of the supply chain. Therefore, it is of paramount importance to assess the type of services provided by the shipping company before handing over the cargo to the company. ### 4. Real-time tracking In today’s evolving world of e-commerce, it is important to have [real-time tracking](https://www.shiprocket.in/shipment-tracking/) of cargo. The shipping company should be able to provide adequate software to track the shipments on a real-time basis. Ensure that the shipping company has good ERP solutions for tracking the status of the shipment. ### 5. Reliability Reliability is one factor that is relevant to the performance and growth of any shipping company. It is quality that matters the most. Customers should be able to hand over the cargo to the shipping company and remain at rest till the shipment is delivered to the end user. Reliability is a key factor that helps the shipping company to win the trust of the customer. You must ensure that you choose a shipping company with a good level of service. ### 6. Sustainability With the world getting more conscious and concerned about climate change and retaining the safety of the environment, it is important to check that the shipping company implements sustainability practices for all shipments. Environmental consciousness should be imbibed in the practices of good shipping companies. As a prudent customer, you should ensure that you contribute to the sustainability of the environment by choosing a shipping company that gives importance to sustainability. ### 7. Types of Shipping Companies There are two types of shipping companies you can choose from: #### 1. Asset-based Shipping Companies Shipping companies require capital equipment (assets) to function effectively. These [capital](https://www.shiprocket.in/capital/) equipment are namely trucks, forklifts, cranes, stackers, and [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/). Asset-based shipping companies will be able to provide more economical rates and faster services as they do not have to depend on sub-contractors for these types of equipment. #### 2. Non-Asset-based Shipping Companies Non-asset-based shipping companies are dependent on sub-contractors for the same. This can lead to higher costs and delays in shipping due to the non-availability of equipment. When you choose a shipping company that has its assets, you can strike a better transportation cost. Thus, it is important to know about the assets of the shipping company before handing over your shipping to them. ## Conclusion In conclusion, choosing the best shipping company in Navi Mumbai requires careful consideration of various factors such as cost, safety, type of services, real-time tracking, reliability, and sustainability. The proximity of the shipping company to the port is also an advantage in saving shipping and storage costs. Small mistakes while assessing the shipping company can potentially lead to bigger problems during shipping time. By following the above tips and taking the time to research and evaluate, you can select a reliable and efficient shipping company that will help your business succeed. **Click [here](https://app.shiprocket.in/register) to choose the best shipping company in Navi Mumbai** --- ## https://www.shiprocket.in/blog/bulk-shipping/ --- title: Bulk Shipping Made Easy: A Guide to Hassle-free Transportation url: https://www.shiprocket.in/blog/bulk-shipping/ description: Discover the essentials of bulk shipping, from loading to unloading, & explore Shiprocket's streamlined services for efficient bulk shipping. last_updated: 2023-12-19 source: webpage --- # Bulk Shipping Made Easy: A Guide to Hassle-free Transportation Bulk shipping is not something new. It has been practiced for several thousand years. Everything has been shipped in bulk worldwide, from grain to coal. [Bulk shipping](https://www.shiprocket.in/encyclopedia/bulk-shipping/) has only gained popularity over the years. Even the art of shipping has evolved. Today, it is no longer just loading a carrier and heading toward the receiver. It has steps and sequences that must be followed to ensure smooth operations. The series of steps involved in the shipping process also allows you to optimise it. The shipping processes have several options for preparing and shipping your orders. The entire control of creating and establishing your shipping process depends on the enterprise. All the steps included in the supply chain process have great importance. However, the shipping portion is crucial as it is all about the final execution. Let’s explore more bulk shipments, the types of cargo that can be shipped in bulk, and a breakdown of bulk [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/). *[Image: bulk shipping]* ## Understanding Bulk Shipments Bulk shipping is a method of transporting bulk cargo from one location to another in massive quantities by directly loading it onto a ship or any other carrier. Bulk shipping, like any other form of shipping, has three major steps: - Loading - Storage and - Unloading Goods that are shipped in bulk are loaded directly into the shipping vessel. They are not packed. Unlike most items that are shipped in individual containers, bulk items are shipped in an unpacked manner. To understand better, goods can be divided into **unitary (general cargo) and bulk cargo**. General cargo is transported in individually packed forms that are loaded into one container like sacks, pallets, boxes, etc. The number of units being shipped is then counted. Bulk cargo, on the other hand, is shipped in large quantities without any packing. The transport container acts as its final container, and the cargo is quantified by measuring its weight. ## The Mechanics of Bulk Shipping Regardless of importing or exporting goods, bulk shipping works in the same manner as regular shipping. As mentioned, it includes three major steps: loading, storage, and unloading. When you import, bulk shipments arrive at their designated port locations. It is then unloaded and transported to a bulk storage facility for cargo at the port. It is then the responsibility of the receiver to arrange for its collection and further transport for delivery to the desired location. When you export goods, the bulk cargo to be sent will be stored at the facility allotted by the port. It can be stored until your ship arrives for loading. The ability to store your cargo at the port makes the experience easier and hassle-free for the sender. Furthermore, it also allows you to ensure you have enough time for loading and departure. The process seems rather straightforward. One challenging task that many businesses face is finding the right partners for unloading and storing etc. These tasks involve extensive paperwork which needs to be accurately filled to ensure a smooth delivery at the receiving port. To tackle this challenge, you may hire special customs brokers who can ensure that all administrative tasks are completed on time. This also eliminates your direct involvement, which saves your time and also minimises errors. ## Eligible Goods for Bulk Shipping Bulk shipping is possible for any kind of goods. However, they are mainly classified into: - **Dry bulk or solid bulk goods** The solid bulk cargo includes wheat, rice, maise, barley, bauxite, ore, copper, limestone, coal, chemicals, salt, wood, etc. They are stored mechanics mainly involving conveyor belts, hoppers or silos, cranes, etc. They are shipped in bulk containers in large vessels that carry solid bulk materials. They have a unified running deck with multiple hatchways. - **Liquid bulk or fluid bulk goods** As the name suggests, it includes all forms of free-flowing liquids. Pipes and pumping stations are used to unload and load these bulk products. The use of tanks or deposits for storage is also popular. Chemicals like natural gas, liquid nitrogen, oil, petrol, etc., are examples of this form of bulk goods. Tankers are used further down in the shipping process of these materials. These carriers are designed using double hulls for strength. - **Break bulk goods** Break bulk goods are unitised in the form of tubs, drums, crates, barrels, pallets, or bags. Break bulk goods can also be non-unitised. They can include automobiles, steel, etc. When bulk cargo can be quantified in numbers, it is called break bulk cargo. ## Bulk Shipping Expenses: A Cost Breakdown Bulk carriers transport goods from one port to another. The charges for bulk shipping are dependent on many factors. The type, size, distance, route, supply, demand, etc., are key factors that play a role in the overall costs of bulk shipping. Fuel charges combined with overhead charges and port charges are also included. Here is a list of the probable charges levied due to bulk shipping: - **Freight charges** The charges to be paid to the ship owner and operator for transporting the goods constitute the freight charges. Freight charges are expressed in rupees per tonne of cargo or per day of voyage. These rates vary based on the present market conditions and the cargo type being shipped. During the pandemic, dry bulk freight charges skyrocketed due to extreme demand. - **Ports charges** The fee paid to port authorities and other officials for using the port and its storage facilities, like berthing, loading, customs clearances, etc., are called port charges. The charges can depend on the location of the port, its size, and its efficiency. Surge charges can also be added when there is port congestion, environmental protection, and security reasons. - **Insurance charges** The money charged to cover the [risk of loss or damage](https://www.shiprocket.in/blog/ways-to-manage-overseas-shipping-damage/) to the cargo or the container during the journey is the insurance cost. The price depends on the nature of the cargo, the route taken, the duration of the voyage, and the type of container. War-risk premiums are also added in conflict zones and areas prone to piracy. - **Other charges** The additional expenses that can arise during the journey, like bunker fuel costs, crew wages, agency fees, canal fees, [maintenance costs](https://www.shiprocket.in/blog/ecommerce-website-maintenance/), etc., are all the extra costs that must be paid. Bunker fuel costs are the highest variable costs that must be paid as they depend on consumption and price fluctuations in the market. Using marine scrubbers can help you cut additional costs substantially as they remove sulfur from the exhausts making them more efficient and cost-effective. Canal fees are mainly the fee paid to cross the canals, which shorten the time and distance of the journey. **Listed below are the primary factors influencing the cost of bulk shipping:** - Size and weight of the shipment - Distance between origin and destination location - Shipping and freight class you opt for while shipping your goods. These are calculated based on the density of the shipment, handling requirements, and vulnerability to damages. - Dimensional or gross weight of the shipment, whichever is higher. It means if you ship a light but large package, you will be charged based on its dimensional weight. ## Shiprocket’s Bulk Shipping Services Shiprocket can help you with all bulk shipping needs. They take all the necessary steps involved in transporting goods from one port to another. Shiprocket’s international shipping platform makes it easier to handle shipments with ease and zero hassle. The services are cost-effective and complete, most delivered within 10 to 12 days. Shiprocket provides bulk delivery services with extreme transparency in billings and tax compliance issues. They ensure that all paperwork is carried out effectively without any burden on the client. Every order is processed using automated workflows and processes, making bulk shipments easier and more efficient. With [Shiprocket](https://www.shiprocket.in/), tracking your shipments is easier as real-time data is used. Leverage their hassle-free services today! ## Conclusion Bulk shipping is probably the oldest form of shipping cargo from one location to another. Although with the rules and regulations today, bulk shipping is the simplest method to transport large quantities of a commodity across seas. Bulk shipping can be done from dry and solid cargo and fluid commodities. Their manner of handling and storage shall be different. Petroleum, coal, and grains are probably bulk commodities most commonly shipped. The prices charged for bulk shipments depend on the supply and demand of ships and are extremely dynamic. In the end, bulk shipping might be an old method, but it’s still relevant for moving things. It’s a simple way to transport goods, even with all the new things happening in the world. --- ## https://www.shiprocket.in/blog/xpressbees-courier-charges/ --- title: Xpressbees Courier Charges: Factors at Play url: https://www.shiprocket.in/blog/xpressbees-courier-charges/ description: Explore Xpressbees Courier Charges, Check their valuable logistics solutions for reliable and timely deliveries across India. last_updated: 2023-12-21 source: webpage --- # Xpressbees Courier Charges: Factors at Play As the Indian economy continues to recover from the COVID pandemic, the eCommerce industry’s contribution to the turnaround has been substantial. Logistics providers ensure that orders arrive on time and contribute uniquely to the overall growth of the eCommerce industry in the country. In 2021, the courier, express, and parcel (CEP) category grew to high volumes of nearly 3.9 billion pieces at an annual growth rate of [26.7%](https://www.statista.com/statistics/607738/india-courier-express-and-parcel-market-volume/#:~:text=In%202021%2C%20the%20courier%2C%20express,percent%20compound%20annual%20growth%20rate.). The convenience of shopping remotely and the low-priced courier charges played a strong role in the transition of the eCommerce sector. Let us review leading courier partner Xpressbees, the factors impacting Xpressbees courier charges, and their impact on the eCommerce industry. *[Image: Xpressbees Courier Charges]* ## Understanding Xpressbees: A Brief Overview Courier service providers like Xpressbees play a key role in shaping the shipping and logistics industry in India. Major courier players such as [Delhivery](https://www.shiprocket.in/carrier-integrations/delhivery/) hold 25% of the market share, while providers such as [Xpressbees](https://www.shiprocket.in/carrier-integrations/xpressbees/) hold a market share of [29%](https://www.statista.com/statistics/1230412/india-market-share-of-e-commerce-logistics-providers-by-type/), along with [Ecom Express](https://www.shiprocket.in/carrier-integrations/ecomexpress/) and [ShadowFax](https://www.shiprocket.in/carrier-integrations/shadowfax/). In recent times, India has become an important hub for global and local shipments, with many reputed companies establishing their networks here. [Online marketplaces](https://www.shiprocket.in/blog/online-ecommerce-marketplaces/) were able to meet the needs of their consumers on the back of the deep-level network of Indian logistics providers. Additionally, the Goods and Service Tax (GST) has absorbed all indirect taxes, helping logistics companies move products easily across the country. [Xpressbees](https://www.xpressbees.com/) is a leading eCommerce logistics solution provider in the country, offering B2B Xpress and cargo services, apart from courier services, including pickup. It was founded in 2015 by Amitava Saha and Supam Maheshwari and specialises in B2C Xpress, [cross-border](https://www.shiprocket.in/x/), and [3PL (third-party logistics)](https://www.shiprocket.in/encyclopedia/3pl-third-party-logistics/). It caters to more than 3 million shipments per day, has 3,000+ offices and service centers, 20,000+ pin codes, 52+ airport connections, 35,000+ feet on the street, and 2,500+ network cities. It works with a number of B2B and B2C businesses, such as Firstcry, Netmds.com, ICICI Bank, Schneider Electric, GE, and Bajaj Finserv. With state-of-the-art warehousing, it also meets the needs of leading eCommerce players such as Myntra, Flipkart, Meesho, Purple.com, Tata Cliq, and so on. ## The Xpressbees Advantages: - Tested and robust end-to-end operations - Same-day delivery/next-day delivery services - Smart transportation planning and delivery framework - Seamless reverse logistics - Bespoke offerings designed to suit each unique client’s need While Xpressbees offers a wide range of services, it gains a competitive edge over its peers because of its pricing structure. ## Key Factors Impacting Xpressbees Courier Charges **Let us now consider the factors that impact Xpressbees courier charges:** 1. **The Pricing Structure**: The cost of shipping with Xpressbees depends on the following factors: - **Weight and Size**: If parcels are heavier and larger, they will be more expensive to ship. For every shipment, there is a standard size and weight. Packages that exceed these limits are charged additionally. - **Destination/Location**: The further the destination from the sender’s location, the higher the charges. - **Type of Service**: Charges for international shipping and other specialised services like fragile items, perishable goods, and [bulk shipments](https://www.shiprocket.in/encyclopedia/bulk-shipping/) are higher/different than standard shipment charges. 2. **The Delivery Speed**: Xpressbees has had one of the fastest growth curves in the country in recent years. Xpress Courier charges vary with the delivery speed in the following ways: - **Domestic Deliveries**: 24-48 hours; standard charges are applicable - **International Orders**: Three to seven business days; standard charges are applicable - **Expedited Services**: Courier charges are higher as these parcels are delivered quicker than standard parcels and may use air transport. - **Same-Day Deliveries**: Additional charges are applicable as delivery is expedited. - **Next-Day Delivery**: Higher charges are applicable as such deliveries need to be transported faster than standard ones. - **Shipping Method**: Charges for rail and road are the lowest, while charges for shipping by air, the fastest mode, are the highest. - **Weather**: For delivery in extreme weather conditions, additional courier charges are applicable. 3. **Customer Support**: Xpressbees understands that customer satisfaction plays an important role in the logistics services industry. Accordingly, it offers extensive customer support services to ensure all concerns are addressed at the earliest. It has local offices in all its Tier-1 cities, with dedicated phone lines and email addresses. This can help reduce the need for customers to re-ship packages, which can save money on shipping costs. Customer support can assist clients with the right shipping service as per their needs. This helps to ensure that customers are not paying extra for the delivery. Nation-wide customer support is available on: - **Helplines**: 91 (020) 4911 6100 - **Email**: [email protected] - You can also **visit the company website or help center for more information**. 4. **COD (Cash On Delivery) Management**: Xpressbees courier charges depend highly on how well COD is managed. RTOs (Return To Origin) are very expensive to Xpressbees as they are charged in addition to the shipment costs. RTOs can harm customer perceptions of Xpressbees. Managing cash on delivery ensures that RTOs are reduced significantly, thus enhancing efficiency and competitiveness at Xpressbees. This would ultimately lead to more clients and increased returns on investment. In effect, these factors play a crucial role in determining Xpressbees courier charges. Each of these factors has an impact on the final charges that are applicable at the time of order booking. Xpressbees courier charges are the most competitive in their category, and remain committed to reliable and on-time deliveries. ## Xpressbees Courier Charges for domestic shipments, calculated per 0.5/1 kg increments. | **Weight Category** | **Within City** | **Inter-City** | **Inter-State** | |---------------------|-----------------|----------------|-----------------| | Up to 500g | ₹23 – ₹39 | ₹70 – ₹80 | ₹150 – ₹200 | | 501g – 1kg | ₹35 – ₹45 | ₹85 – ₹95 | ₹170 – ₹220 | | 1kg – 2kg | ₹42 – ₹52 | ₹100 – ₹110 | ₹190 – ₹240 | | 2kg – 3kg | ₹50 – ₹60 | ₹120 – ₹130 | ₹210 – ₹260 | | 3kg – 5kg | ₹65 – ₹75 | ₹140 – ₹150 | ₹230 – ₹280 | | 5kg – 10kg | ₹80 – ₹90 | ₹160 – ₹170 | ₹250 – ₹300 | | 10kg – 15kg | ₹100 – ₹110 | ₹180 – ₹190 | ₹270 – ₹320 | | 15kg – 20kg | ₹120 – ₹130 | ₹200 – ₹210 | ₹290 – ₹340 | | Above 20kg | Contact Xpressbees for quote | Contact Xpressbees for quote | Contact Xpressbees for quote | ## Conclusion If you are an eCommerce brand or a B2B entity, you should consider the services of the logistics provider Xpressbees. Their specialised services help ensure that your parcels are handled professionally and delivered on time without any damage. With Xpressbees, you will have an end-to-end logistics service provider who handles your entire product line. Their platform analyses historical data and real-time information to anticipate demand and considers inventory fluctuations and likely disruptions to ensure balanced inventory levels. So, grow your eCommerce business efficiently by choosing the right courier services and reaching your customers anytime and every time. --- ## https://www.shiprocket.in/blog/icegate-pki/ --- title: Enabling Signer Utility: Why and How to Install PKI Component for ICEGATE? url: https://www.shiprocket.in/blog/icegate-pki/ description: Why do you need to install Icegate Public Key Infrastructure? Learn all about "Public Key Infrastructure ICEGATE” in this guide! last_updated: 2023-12-21 source: webpage --- # Enabling Signer Utility: Why and How to Install PKI Component for ICEGATE? The dawn of digitalization is driving businesses to create seamless online operations but are most often overwhelmed by digital documentation management. The most impacted by such hassles are exporters and importers as they need to file multiple shipping documents when they are moving goods between countries. They deal with an assorted set of documents, create and maintain bills of lading, generate bills of entry, get proof of ownership of goods, and obtain transfer documents. *[Image: icegate pki]* To help such businesses the Indian government has started the initiative – the [ICEGATE](https://www.shiprocket.in/blog/what-is-icegate/) (Indian Customs and Central Excise Electronic Data Interchange) also called the Electronic Commerce Gateway. The portal helps millions of importers, exporters, and cargo service providers maintain their databases on a unified system, using a unique ICEGATE ID. It eases their record management process, payment of taxes, application for receiving licenses from government agencies, and more. It has primarily changed the way over 7 lakh members run their businesses by ensuring streamlined data availability. The portal utilizes several secure systems to ensure the security of communications and online transactions made by businesses. One such service is PKI. ## What is PKI? PKI stands for Public Key Infrastructure. It is a system that allows users to encrypt and digitally sign files or documents. PKI certificates can authenticate the identity of users, devices, or services by using a combination of programming, hardware, security policies, and procedures. PKI identifies a public key along with its purpose. It usually consists of the following components: - A digital certificate also called a Public key Certificate - Private Key Tokens - Registration Authority - Certification Authority - CMS or Certification Management System Each certification authority (CA) has its certificate. Thus, trust is built hierarchically where one CA issues certificates to other CAs. Moreover, there is a root certificate that is self-signed. For a root CA, the issuer and the subject are not two separate parties but a single party. ### Security of Root CA As you saw above, the ultimate authority is the root CA. Hence, the security of root CA is of huge importance. If the private key of a root CA is not taken care of, then it might turn into a catastrophe. This is because anyone disguised as the root CA can then issue certificates. To meet security standards, a root CA should be offline 99.9% of the time. However, it does need to come online to create public and private keys and to issue new certificates. Ideally, these activities should be performed 2-4 times a year. ### Why Install PKI for ICEGATE? A PKI is an essential component for secure online communication and transactions. It is a client-side utility that helps in file verification and document signing. It allows users to use digital certificates for authentication. The new signing utility requires the PKI component to be installed on the user’s machine. ICEGATE allows its members to avail of its online services using a class 3 digital signature. Businesses should purchase these [digital signatures](https://www.shiprocket.in/blog/icegate-digital-signature/) from agencies such as eMudhra as they are registered certifying authorities in India. Using PKI, your business can use digital signatures securely to access ICEGATE services and ensure worry-free operations. ### Prerequisites for Installing PKI PKI is now a pre-existing feature on modern web browsers. The prerequisites for installing PKI for ICEGATE are: - Java: Java 1.8x or higher version - 32-bit Java - Local system: Administrative rights - Internet access - Windows: Windows Server 2008 R2 or later for server, Windows 7 or later for desktop ### Download PKI for ICEGATE You will need to download PKIComponent.zip from ICEGATE.gov.in to begin the process of installing PKI for ICEGATE. The ICEGATE website offers instructions to enable PKI components. It recommends downloading and installing the DSC, the ICEGATE PKI Client, and other components. If you face issues with this download type you can also try the latest version of DigiCert PKI Client from your PKI Manager console: 1. Open Internet Explorer 2. Enter https://www.java.com/en/download/ in the address bar 3. Download the setup and run 4. Click on “Verify Java Version” 5. Allow Java to run 6. The browser will display a successful page For Chrome you will need to: - Go to the Customize button - Select options - Go to advanced options - Under HTTPS/SSL, select the certificates button If issues persist, you should reach ICEGATE Support at 1800-3010-1000. The service is available from 10:00 AM to 6:00 PM on working days. ### Installing PKI for ICEGATE in Desktop/Laptop: Step-by-Step Process Wondering how to install PKI for ICEGATE on your desktop or laptop? Follow these steps: 1. Add the ICEGATE website to the Java security setting’s exception site 2. Go to the control panel 3. Select Java 4. Click the Security tab 5. Click Edit Site List 6. In the new window, add https://www.icegate.gov.in 7. Click Add However, your PC configuration will also impact the installation process. If you find it difficult to execute PKI Component functions, you can try these steps: 1. Click Advanced 2. Untick USE SSL 2.0 compatible ClientHello format 3. Click Apply and OK 4. Restart your browser 5. Try signing on to ICEGATE ### Troubleshooting for Error Connecting to PKI If you run into errors connecting to PKI, you will need to conduct some checks to locate the error and resolve it. You need to look into the following: 1. Status of the certificate: Many times the validity of the certificate may have expired. In such cases, an error occurs and you are not able to connect to PKI. 2. Outdated Java version: This is another critical problem faced by businesses when trying to install PKIs. It is better to uninstall older Java versions, as several Java versions may be installed on your system. 3. You may need to check your Chrome settings and enable them. Restart the browser to allow smooth installation. 4. Adding ‘ncode’ is another solution that solves the installation of PKI issues. When you add ncode.in to your compatibility view settings, it enables smooth installation. 5. You can also set the value for security.mixed_content.block_display_content** to true, if issues persist. However, if there are further installation issues, it is best to use the services of PKIs or managed service providers. ## Conclusion PKI is used to secure data transfers, protect confidential data, provide unique identities to users and systems, and secure end-to-end communications. By installing PKI for ICEGATE your business becomes enabled for signer utility. This facility helps businesses to transform their operations, documentation, and databases to electronic format on a secure platform. Members can handle online tax payments, IGST reimbursement, and all types of e-payments directly from the portal, easing the management of records. More importantly, ICEGATE partners with businesses to track their records, check their status, and reside online payment 24/7. ICEGATE’s Common Signer Utility is a tool that is platform-free and can verify DSC validity and online checks seamlessly. Businesses can use this facility to sign PDF files to ease business transactions. Exporters and importers use it to digitally sign customs documents. The latest feature is the (n)Code Signer Utility for ICEGATE running on Java runtime environment 1.7/1.8. --- ## https://www.shiprocket.in/blog/esanchit/ ```markdown --- title: A Detailed Information About eSANCHIT url: https://www.shiprocket.in/blog/esanchit/ description: eSANCHIT simplifies export procedures, saving time and resources. Find out how this digital platform can benefit your business. last_updated: 2023-12-22 source: webpage --- # A Detailed Information About eSANCHIT The concept of GST was introduced successfully in 2017, and now the Central Board of Indirect Taxes and Customs (CBIC) is launching stringent systems that will improve how trading is done. The idea is to ensure that the process is as simple and accountable as possible. Clarity and transparency are key for any type of import and export trading transactions. SWIFT and eSANCHIT are two such systems that were introduced in India to facilitate simple and easy international trading. *[Image: eSANCHIT]* SWIFT stands for Single Window Interface for Facilitating Trade. It was introduced to simplify and speed up the trading process. The concept is to have a single operation to complete the entire operation, therefore termed “Single Window”. Its entire goal was to minimize the interface with different government authorities to save money and time. eSANCHIT is a crucial portion of the SWIFT processes. Let’s get into the nitty gritty of eSANCHIT, the list of supporting documents, and how to upload them on the portal. ## Defining eSANCHIT eSANCHIT is simply an e-storage and digitized alternative to handle tax documents indirectly. It is a crucial component of the SWIFT initiative and was introduced to enable the processing of documents without paper. eSANCHIT also reduced the number of interfaces that needed to be made with different government bodies for processing a transaction. It is a platform that enables any trader to upload all the supporting documents virtually to get customs clearances. It completely erases the need for a trader to approach Participating Government Agencies (PGAs) to gain these permits. To put it into simple words, eSANCHIT makes the complete process of clearing a consignment contactless and paperless. ### Merits of Using eSANCHIT Here are the two key benefits of eSANCHIT: - **Paperless and contactless processing:** All the necessary supporting documents can be uploaded digitally through eSANCHIt without physically meeting the PGA bodies. It is done online by submitting the “Integrated Declaration.” This enables you to compile all the required data for gaining clearances from six different government entities. It can also be signed and submitted digitally through the ICEGATE portal with the relevant documents. - **Minimizes waiting time for getting clearances:** The concept of physically visiting a PGA body to gain clearances can be forgotten. All these hassles are eliminated with eSANCHIT and its digital processes. It thus minimizes all the costs and increases the productivity of the importing and exporting procedures. ## List of Supporting Documents a Trader Can Upload Did you know taxpayers have so far uploaded more than [21 crore documents](https://old.cbic.gov.in/resources//htdocs-cbec/customs/e-sanchit.pdf) on eSANCHIT? Moreover, more than 2 lakh documents are uploaded by taxpayers on this repository daily. Mentioned below are the documents an importer or an exporter needs for eSANCHIT clearances: - Commercial packing list or invoice and packing list - Airway or landing bill - Commercial receipt or invoice - Bill of Entry (BOE) ## How to Upload Documents Through eSANCHIT? You must follow the steps below to upload your documents on eSANCHIT: **Step 1 – Preparation of paper documents into digital form:** Documents must be prepared by importers, exporters, and the PGA bodies. They must be in PDF format and must be uploaded on the eSANCHIT portal. In case the user is not using an automated system, the user will get a hard copy. The recipient must then scan a copy of the document in PDF form before uploading it. Here are some conditions that must be met while scanning a document: - The resolution of the scanned black and white document must be above 200 DPI. - The file must be restricted to a size less than 75 KB. - The documents must be in A4 size. - The documents must not have any form of pin or stapler pin markers. Even punch holes are to be absent. In case of their presence, they must not compromise the content of the document. - Folds and creases must be avoided. - Notwithstanding the number of pages, the file must not exceed 1MB. In cases where they do, they must be split up into two documents and then uploaded. - The concerned authorities shall preview the documents before uploading them to make sure it is legible. All documents will be digitally signed to mark their authenticity. **Step 2- Gaining access to the portal:** You must web search for the [ICEGATE](https://www.shiprocket.in/blog/what-is-icegate/) portal and then log in by adding in your credentials. **Step 3 – Entry to the eSANCHIT portal:** After logging in, you have to click on the eSANCHIT icon. The PPGA will open the link to upload the documents. **Step 4 – Uploading the documents:** This step is rather straightforward. You will have to click on the upload document option and then browse your PC to upload the PDF document on the ICEGATE portal. 10 documents can be uploaded in one go. An error will be shown when sizes and other criteria are not met. **Step 5 – Updation of Details:** All the beneficiary details with the relevant PDFs must be manually entered with the beneficiary code. A list will pop up from the eSANCHIT code list indicating the uploaded documents. **Step 6 – Selection of document type:** You must select the type of documents post-uploading them from a drop-down list. **Step 7 – Validation:** The Validate document option must be chosen for verification. The DSC (Digital Signature Certificate) attached along with the documents will be checked. **Step 8 – Submission:** The next step is to click on the “submit” option. Upon validation on all checkpoints, the submission must be made. A unique image reference number (IRN) will be generated and the PGA user needs to send an acknowledgement mail to the beneficiary with all the relevant data. **Step 9 – Completion:** The final step is to click on the “OK” option. ## Conclusion Paperwork and hardcopy documents are not the way anymore. It’s all about going digital without any sorting and stapling of a billion paper documents. Through the eSANCHIT portal on the ICEGATE portal, import and export procedures are now extremely easy. It is all contactless and paperless thus making it easier for access and retrieval. Being a part of the SWIFT initiative, eSANCHIT brings a lot of the approval gain processes efficiently and easily. It saves both time and money. ``` --- ## https://www.shiprocket.in/blog/logistics-centers/ --- title: Logistics Centers: A Dynamic Shift for Your Business Success url: https://www.shiprocket.in/blog/logistics-centers/ description: Unlock eCommerce success with logistics centers. Check how Shiprocket's expertise streamlines supply chains, ensuring efficient shipping. last_updated: 2023-12-22 source: webpage --- # Logistics Centers: A Dynamic Shift for Your Business Success The market is constantly evolving, and all businesses need to embrace and adapt to the changes to stay relevant. In the field of [supply chain management](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/), new ideas are coming up every day. These are driven by the need to meet the surging demands brought about by the expansion of eCommerce platforms. All the processes and workflows must be optimized, and roadblocks must be addressed to meet customer needs. In this blog, we talk in detail about the role that logistics centers play in optimizing the supply chain and shaping the success of any business. Whether it is optimizing inventory strategies or streamlining [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), let’s explore how these logistics centers improve your operations to give you a competitive edge in the market. *[Image: Logistics Centers Role in your business]* ## Understanding Logistics Centers: Key Players in the Supply Chain Services that offer large amounts of storage space or simply warehouse facilities along with logistic services are known as logistic centers. Logistic centers generally offer more than one location within the same network. It is a method of diversifying your inventory and ensuring there are no barricades between your manufacturing processes. It also allows online businesses to distribute inventory strategically to different locations. The idea is to help the business streamline its packing and dispatch processes. Although the above concept is generalized, some logistic service companies are limited. For example, some logistic centers especially focus on transportation, whereas others focus on storage and [inventory management](https://www.shiprocket.in/inventory-management/). ## Types of Logistics Centers and Facilities Every logistic center is different, with some offering more services than others. Their management defines each of their capabilities and thus is unique. Their services can vary from warehouse and inventory services to complete [on-time order fulfillment](https://www.shiprocket.in/blog/on-time-delivery/). Understanding the needs of your business can help you make decisions regarding the type of logistic facilities you require. Many services only offer warehouse and inventory storage, while others are masters of logistic automation. They can help you move goods efficiently, quickly, and precisely throughout the fulfillment lifecycle. **Types of logistic centers include the following:** - **Fulfillment Centers** These are generally operated and managed by [third-party logistics providers](https://fulfillment.shiprocket.in/blog/best-3pl-companies-in-india/). They are physical locations that store your inventory and complete the orders on behalf of your enterprise. Fulfillment centers are mainly streamlined to complete your orders by keeping all logistic-relevant costs low but ensuring quick and efficient delivery. - **Distribution Centers** The term ‘distribution center’ is often interchangeably used to refer to a fulfillment center. Most distribution centers do not offer fulfillment services to eCommerce websites. Only 3PL partners can split and divide their inventory across several locations within the same network to provide this service. It is a more efficient and time-saving method of distribution and order fulfillment. **Read More:** [Benefits of 3PL Distribution Centers](https://www.shiprocket.in/blog/benefits-of-3pl-distribution-centre/) - **On-demand Warehousing** [On-demand warehousing solutions](https://www.shiprocket.in/blog/on-demand-warehousing/) offer an enterprise the ability to simply store and complete orders by a third-party agent. This can be done on a short-term basis with the help of warehouses that have additional space. It implies that the warehouse is a middle agent matching supply with demand during the order completion. - **Dark Stores** A dark store is a type of fulfillment center (micro or mega) which does not have a storefront but is used as a warehouse to deliver from. The layout of such stores is completely streamlined and organized to improve and complete retail fulfillment orders. Despite the name, [dark stores](https://www.shiprocket.in/blog/guide-to-dark-stores/) are not open to in-store shoppers but act as a space to hold inventory to complete online orders. ## Leveraging Logistics Centers for eCommerce Success The integral benefit of eCommerce is that you do not need to invest in expensive retail physical spaces or storefronts. It allows you to make sales at any time. However, you must have the right inventory and other necessities to complete your orders as efficiently as possible. Logistic centers play a critical role in eCommerce as they predict how you will store your inventory and how quickly you can deliver to your customers. It shall also present your customers with different delivery and shipping options. ## Shiprocket: A Leading Logistics Service Provider Shiprocket is a leading logistics service provider that’s trusted by thousands of eCommerce businesses across the country. [Shiprocket](https://www.shiprocket.in/) helps you optimize your shipping process, enhancing your customers’ shopping experiences. **Some numbers that speak of Shiprocket’s success:** - Trusted by over 2.5 lakh merchants across the country - 20 crore transactions every year - 25 crore shipments delivered With Shiprocket, you can elevate your shipping journey at every touchpoint. As a logistics service provider, Shiprocket offers a range of services, including [domestic shipping](https://www.shiprocket.in/shipping/), [international shipping](https://www.shiprocket.in/x/), B2B shipping, and [hyperlocal delivery](https://www.shiprocket.in/hyperlocal/). It also offers B2C fulfillment and omnichannel enablement. With its network spread across 19000+ pin codes, Shiprocket is the go-to solution for all your logistics requirements. ## Conclusion The process involved in the logistics operations can be extremely tedious and overwhelming for any retailer to manage completely by themselves. It involves tedious processes like coordination with the transportation agents, suppliers, vendors, consumers, fulfillment staff, etc., making it a full-time job that most eCommerce retailers lack the bandwidth or ability to manage. With companies like Shiprocket, any retailer can forget these tedious processes and leave it to the experts to handle the logistics and fulfillment of orders. --- ## https://www.shiprocket.in/blog/ecommerce-transactions/ --- title: eCommerce Transactions: Method, Laws & Tax Regulations - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-transactions/ description: Dive into eCommerce transactions: learn e-payment methods, legal regulations, and the seamless experience for buyers and sellers. last_updated: 2023-12-28 source: webpage --- # eCommerce Transactions: Method, Laws & Tax Regulations eCommerce businesses have given way to the concept of digital payments, which has become a preferred payment method worldwide. The e-payment system in eCommerce enables smooth online transactions while buying and selling products and services. It would not be wrong to say that the inclusion of convenient e-payment methods has helped boost eCommerce transactions. Buyers as well as sellers took some time to adjust to this new method of making payments. However, it has become the new norm in today’s digital world. Special laws and regulations governing e-payments have also been put in place to regulate taxation on the income earned by businesses. Let us take a closer look at what is included under eCommerce transactions, how e-payments are done and the laws pertaining to electronic payments. *[Image: ecommerce transactions overview]* ## eCommerce Transaction in Detail An eCommerce transaction refers to an online transaction between a buyer and a seller. During the process, a buyer purchases goods or services from an online store by making an e-payment. Different e-payment systems are employed in eCommerce to give way to such transactions. Most eCommerce portals offer multiple methods for making payments to ensure convenience for the buyer and enable smooth eCommerce transactions. These are facilitated by payment gateways or third-party payment processors. The procedure requires the buyers to provide the details of their payment. In return, the sellers need to provide a payment receipt. The buyers are given assurance that their personal and payment information will not be disclosed to anyone. ### Here is how eCommerce transactions are helping businesses grow: - **Ensures Wider Reach** – eCommerce transactions ensure a smooth exchange of goods and payment thereby increasing the potential for sales. - **Enhances Customer Experience** – Customers can make payments easily by choosing the payment system of their choice. The hassle-free transaction process enhances customer experience. - **Fast Transactions** – eCommerce transactions enable customers to purchase their desired products in a matter of minutes. ## How e-Payments are Done for eCommerce Transactions? e-payments for eCommerce transactions are done using [different payment systems](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/). Here is a look at the various e-payment systems in eCommerce: 1. **Debit Card** A debit card is among the commonly used e-payment methods. Through this method, the buyer can make the purchase in a few easy steps. The payment gets deducted from the bank account the card is associated with. It is credited to the seller’s account instantly in most cases. 2. **Credit Card** This is a popular e-payment system in eCommerce as it shuns the need to pay for the purchases upfront. When a credit card holder makes an eCommerce transaction using his card, the bank makes the payment on his behalf. The buyer pays the money back to the bank within a time period, along with the payment of other purchases on his credit card bill. Banks mostly follow a monthly payment cycle. During the transaction, the customer enters the credit card information on the eCommerce portal to make the payment. 3. **Smart Card** Smart cards enable users to store money and use it for eCommerce transactions. Payment through smart cards can be done by entering the pin assigned to them. The information is stored in these cards in encrypted format. Thus, they prove to be a secure method of making online transactions. Besides, they offer fast payment processing. 4. **E-Wallet** This payment method is gradually gaining popularity. It is like a prepaid account from which the payment for an eCommerce transaction can be deducted. It is a convenient way of making payments as there is no need to enter user credentials each time a purchase is made. In addition to offering convenience, it enables quick transactions. Some of the popular e-wallets in India are Paytm, Amazon Pay and PhonePe. 5. **Internet Banking** This is one of the most convenient e-payment systems in eCommerce. Most online shopping sites direct the buyers to their banking site where they can enter their customer ID and pin to make the payment and complete the e-commerce transaction. 6. **Mobile Payment** Many customers, these days, prefer mobile payment as it is a quick and easy way of completing eCommerce transactions. A mobile payment app must be downloaded to make e-payments using this method. Next, the buyers’ bank account needs to be linked with the mobile payment app. On making a transaction, the app gets a payment request. The payment is processed after the buyer approves the request. ## Laws Governing the Transactions and Investments in the eCommerce Sector in India There are different laws governing eCommerce transactions and investments in India. They have been framed to ensure smooth marketing, sales, purchase and other e-payments. Here’s a look at some of these: - **Section 43A of the IT Act** – It contains provisions related to data protection. - **Section 84A of the IT Act** – It gives responsibility to the Central Government to ensure the secure use of electronic means to promote eCommerce. - **Section 66 A of the IT Act** – It inflicts a penalty if there is a theft of identity. - **Consumer Protection Act, 2019** addresses various kinds of issues arising in the eCommerce era. ## Tax Regulations for eCommerce Transactions The government has introduced strict regulations related to income tax and GST for eCommerce transactions. Let us take a brief look at some of these: - **Section 194-O**, Introduced by Finance Act 2020, states that eCommerce operators must deduct 1% TDS from the gross amount they receive from sales. - **Section 165** – Equalisation levy, introduced by Finance Act 2016. Under this, tax is levied if a businessman operating in India initiates payment for digital advertising to a non-resident of India (who does not have any permanent establishment in the country). Here, the consideration must be above INR 1 lacs per annum. Tax is also levied under Section 165 A, introduced by Finance Act, 2020. The considerations for the same are different. **Under the CGST Act’s Section 52, eCommerce aggregators must deposit tax at the rate of 1% on every transaction**. All the traders must register under GST even if their turnover is below the set threshold limit. ## Conclusion The e-payment system in eCommerce has added to the convenience of buying and selling products online. Different types of e-payment systems are provided by online stores to facilitate a smooth purchase. Buyers can make the payment using debit, credit or smart cards. Payment can also be done via Internet banking, mobile banking and e-wallets depending on their preference. In most cases, the payment is instantly credited to the seller’s account. e-payment system in eCommerce is a win-win for both buyers and sellers. --- ## https://www.shiprocket.in/blog/alibaba-dropshipping-guide/ --- title: Alibaba Dropshipping: Guide to eCommerce Success url: https://www.shiprocket.in/blog/alibaba-dropshipping-guide/ description: Alibaba is a dropshipping goldmine! Here's everything you need to know about starting your dropshipping business on Alibaba. last_updated: 2023-12-29 source: webpage --- # Alibaba Dropshipping: Guide to eCommerce Success The dropshipping market is experiencing significant growth and is poised to reach a projected value of [USD 1.67 trillion by 2031](https://bloggingwizard.com/dropshipping-statistics/). One major player in this market is Alibaba, the renowned Chinese wholesale marketplace, known for its impressive annual eCommerce sales surpassing USD 780 billion. Dropshipping is a business mode where products can be sold online without the need to maintain inventory. In this approach, when a customer places an order, the seller reaches out to the supplier, who then directly ships the product to the customer. This method offers a favourable option for starting an eCommerce venture while keeping overhead costs low. Alibaba, a goldmine for dropshippers, boasts a vast array of competitively priced products sourced globally. From cutting-edge electronics to stylish clothing and exquisite home goods, Alibaba offers an extensive range that caters to diverse needs. Let’s explore Alibaba dropshipping in detail. *[Image: Alibaba Dropshipping Guide]* ## Why Opt for Dropshipping with Alibaba? eCommerce has become one of the simplest methods to start a business venture. Dropshipping in the eCommerce world has the fewest barriers to entry. Thus, more people are getting involved in dropshipping and creating businesses to earn money. Here are a few reasons why people opt for dropshipping: - **Low Investment Capital**: Beginning a business venture around dropshipping does not require a hefty initial investment. You will not need to hire personnel or maintain a store. You only need an [eCommerce platform](https://www.shiprocket.in/blog/best-ecommerce-platform-small-business-india/) and a good marketing strategy to attract customers. - **Elimination of Warehousing**: No inventory maintenance is required for dropshipping as the need to store goods is eliminated. Traditional stores need storage space to house their inventory, but dropshipping only requires a profitable light operation workflow. - **Flexibility in Operation Location**: Dropshippers can easily enjoy the freedom of mobility and can run their businesses from anywhere in the world. They are not bound to run their business from a designated place, especially if their suppliers are well-positioned to serve the customers. - **Flexibility in Business Scaling**: Dropshipping business owners tend to expand to larger eCommerce businesses. Dropshipping eases the owner into slowly expanding at their own pace and convenience, as there is plenty of room to test new goods and products and build the type of business you need. - **No Issues Concerning Order Fulfillment**: Dropshipping allows you to transfer the responsibility of packing and shipping orders to [3PL (third-party logistics) players](https://fulfillment.shiprocket.in/blog/best-3pl-companies-in-india/); hence, you do not have to worry about order fulfillment. ## Securing Your Dropshipping Venture: 5 Tips for Supplier Evaluation Dropshipping can prove to be quite beneficial when starting a new venture. However, selecting the right supplier also plays a key role in determining the success of your business. **So, how will you know if you’ve chosen the right supplier? Here are five tips:** - Choose verified suppliers and sellers that give you assurance for trading. - Always ask for legitimate documentation like business licences, compliance certifications, and pictures of inventory, [warehouses](https://www.shiprocket.in/encyclopedia/warehousing/), factories, and other relevant indicators. - Business addresses, phone numbers, and other details must always be verified using Google Earth. - Be cautious regarding deals that seem too good to be true, and always walk away if you find something doubtful. - Check all supplier reviews and get references from other buyers. ## Step-by-Step Guide for Dropshipping with Alibaba Here is a step-by-step guide to sourcing products securely with Alibaba: ### Step 1: Begin to Search for your Suppliers To begin the search, head on to the Alibaba website and look for the type of product you need to sell. Then, use the left sidebar to find a suitable supplier. It is a brilliant idea to sort suppliers based on trade assurance. You can also choose the “Ready to Ship” and “Fast Dispatch” options, and suppliers that fulfill these criteria are extremely likely to drop ship products. ### Step 2: Check for the Minimum Order Quantity (MOQ) and Cost After finding the potential listing, you must check out the page of products and also keep an eye out for the [minimum order quantity](https://www.shiprocket.in/blog/minimum-order-quantity-moq/) that must be bought. Most times, the MOQ is visible on the landing page itself; however, other times, you will need to scan the page and find it. ### Step 3: Compile a List of Suppliers Most suppliers might not be useful for some reason or another. Hence, compiling a list of potential suppliers and reaching out to many will allow you to secure the right supplier quickly. ### Step 4: Connecting with the Potential Suppliers and Specifying the Relevant Dropshipping Details Contacting the suppliers is essential to understanding the finer details and whether or not they are willing to drop ship to your location. The Alibaba website’s messaging service is the simplest method to contact suppliers. ### Step 5: Settle on the Mode of Payment Alibaba offers several payment methods, and understanding which method your supplier is open to is vital to completing the transaction. Payment methods that are offered on Alibaba include: 1. **Alibaba Trade Assurance**: These secure payment services include a third-party agent that holds the buyer’s money and only transfers the payments to the suppliers when the customer confirms satisfactory order delivery. 2. **Bank Transfer**: T/T payments or Telegraphic Transfer methods are extremely popular amongst Chinese suppliers. Full payment must be made before starting production. Bank transfers are tedious processes; hence, it is the least preferred method for drop shippers. 3. **Credit and Debit Card Payments**: Alibaba accepts all major cards, including MasterCard, Visa, American Express, etc., to make payments. 4. **PayPal**: PayPal is a popular and secure payment method that many Alibaba suppliers and buyers use. ### Step 6: Asking for Order Samples After contacting your potential supplier, you can ask them to send you samples of the products and also check for alternatives. Comparing your suppliers and their samples based on quality criteria will help you determine the best supplier to source your products from. After you choose your supplier, you can place your order. ## Product Procurement for Your Alibaba Dropshipping Business Even though Alibaba often allows large B2B purchases, it is still feasible to discover extremely lucrative dropshipping agreements on the platform. Before making a [purchase order](https://www.shiprocket.in/blog/purchase-order/), be aware to confirm the legitimacy and reliability of any Alibaba dropshipping vendors you find. Additionally, look for a different source if something doesn’t feel right. ## Advantages and Disadvantages of Using Alibaba ### Advantages: - The manufacturing cost is low - Generally, the suppliers are open to working with small businesses and manufacturing smaller quantities - There are more suppliers to choose from - Most products sold on Alibaba are unique and are only made in Asia ### Disadvantages: - Lower quality and unsafe products can be sold - The labour standards are minimal - There are many manufacturing issues - It has almost zero intellectual property protection - At times, there are many communication and language barrier issues due to the location of the supplier - It is almost impossible to schedule site visits to the supplier’s place - The shipping time is more than the usual - Tedious imports and customs clearance - Low security of payment and recourse ## Is Alibaba a Safe Platform for Your Business? Purchasing in mass quantities from an unknown source can be a new experience. But buying [wholesale items](https://www.shiprocket.in/blog/wholesale-b2b-opportunity/) through Alibaba, which is known to host reputable and safe sources for your dropshipping niche, can also be profitable. It may be a secure and successful business plan for your online store with a little basic understanding and standard precautions. Always do your research and be prepared to walk away if a bargain seems unreliable. With just a few clicks, you can find out about a hundred other vendors. ## Differences Between AliExpress and Alibaba The table below highlights the difference between AliExpress and Alibaba. | AliExpress | Alibaba | |------------|---------| | It is suited for all types of customers | It’s most suited for business-to-business transactions. | | Dropshipping services are available for sale at retail prices to anyone. | It offers dropshipping services to both large and small businesses for bulk purchases. | | Products for sale are mostly pre-made, and hence, customisations might not be an option. | Products for sale are generally made as per the order, and hence, you can customise your products. | | Sellers offer ePacket shipping, and hence, they deliver higher-quality products. | There is less possibility of the quality of products being verified. | | It ensures quick deliveries to customers. | Shipment deliveries are slow-paced and might be a little unreliable. | ## Conclusion Alibaba, the global online marketplace, has opened up a number of opportunities for entrepreneurs, big and small, by introducing a dropshipping model. From understanding the basics to discovering the hottest products, Alibaba has proven to be a dynamic platform that can catapult your eCommerce business to new heights. Remember, success in dropshipping doesn’t happen overnight. The key to success is not just about the products you choose but also about building strong relationships with suppliers, providing excellent customer service, and staying updated with market trends. --- ## https://www.shiprocket.in/blog/difference-between-consignment-and-sale/ ```markdown --- title: Difference Between Consignment and Sale: A Simple Guide url: https://www.shiprocket.in/blog/difference-between-consignment-and-sale/ description: Explore the nuances of the differences between consignment and sale with this comprehensive guide by shiprocket. last_updated: 2023-10-11 source: webpage --- # Difference Between Consignment and Sale: A Simple Guide The world of supply chain management (SCM) has many terms that are all used interchangeably in the colloquial sense. When you have an eCommerce business and are shipping orders every day, it is time you understand what each of these terms means. You should use them in the right places to avoid confusion and misunderstandings that can disrupt efficiency and hinder the flow of your [supply chain processes](https://www.shiprocket.in/blog/erp-in-supply-chain-management/). In today’s world, producers of larger companies do not directly interact with their consumers. They make use of middlemen to get in touch with the buyer. The middlemen are generally both retailers and wholesalers. With the rise in eCommerce and other technologies, producers also link up with other channels to distribute their produce. In this world, a producer or even a wholesaler hires agents in a variety of markets to sell their products on behalf of them for a fee. This type of setting is known as consignment. Sale, on the other hand, is simply a mutual contract between a seller and a buyer. This blog shines a light on the difference between the two to make you understand how and when these terms must be used. Also, how they connect to be used interchangeably. *[Image: difference between consignment and sale]* ## What Does a Consignment Mean? A game plan that implies where the ownership of a product is delegated to an approved outsider or middleman to sell is a consignment. It refers to a simple commercial agreement in which the products are delivered to a retailer or wholesaler by a seller to sell to the consumers. The comparison between the terms consignment and sale is often placed in a grey area and understanding the difference between the two is crucial. The consignor is the person who provides the goods. Hence, manufacturers and producers are the consignors. The agent who is left in charge of selling these goods is known as the consignee. The relationship between a principal and an agent is a brilliant way to determine the relationship between the two. The consignee solely operates on the consignor’s behalf. It is vital to note that the consignee is never the owner of the products designated by the consignor for sale. When in transit, there is a good chance that the [products can undergo damage or spoilage](https://www.shiprocket.in/blog/common-causes-of-ecommerce-shipping-damage/). Even in such situations, the consignor is the owner of the goods and the consignee is nowhere responsible for the same. The loss is completely borne by the seller. The consignee is responsible for the sales aspects based on the instructions provided by the consignor. The consignor, in return, gives the consignee a fee for his troubles and effort post the sales. ## Types of Consignment There are two types of consignments, these include: - **Inward Consignments**: When goods and products given by the consignor to a consignee are sold locally or domestically, it is known as an inward consignment. - **Outward Consignment**: When a consignor sends goods from one country to another for sale via a consignee, the consignment is known to be outward. ## Processing a Consignment The goods and products to be sold are sent to the consignee by the consignor as a part of the consignment. It is the responsibility of the consignee to segregate the items that are to be sold from those that will not. It means that those products that are damaged or dirty and are not up to the quality of selling are to be segregated and made note of. Only those products that are purchased by buyers are to be listed as a sale. A consignment agreement should always have a list of predetermined terms that determine how the revenue is to be distributed and the duration of the time the goods are to be held for sale. In cases where the consignee fails to sell the products issued within the aforementioned period, the consignor must reclaim the goods. The scan period can also be extended. Ultimately, the consignee is paid by the consignor out of the sales proceedings received. ### Key features of a consignment are listed below: - A consignment is designed to make sales at a profit. - The consignment is handled by a consignor and a consignee who have the relationship of a principal and an agent. - The consignee is merely responsible for the products and is not the owner. The earnings made through the sale of the products are given to the consignor. - The consignee is not responsible for any loss due to the destruction of goods during shipping. - Unsold goods are returned to the consignor post the period of sale. - All proceedings irrespective of profit or loss are to be given to the consignor. ### The importance of a consignment is given below: - The consignment operations help producers reach their target audiences and enable the bringing of economies of large-scale production with greater gains. Hence, the production price per unit goes down significantly. - The consignment agreement serves the manufacturers better as it is beneficial for those who have multiple locations of production across the world. The local agents know the market better, and hence, are more capable of selling the products better at a larger gin margin generating greater revenue. - The approachability issue between the maker and the buyer can be solved with consignment agreements as the buyer manages to sell their products to the customer by bringing them to their localities. ## What is Meant by a Sale? Although sale and consignment are used interchangeably, they differ largely. A simple transaction struck between two entities in which the swapping of goods for a price is established is known as a sale. It is a contract in which a proposal is made where one entity either buys or sells goods and services for monetary value and the other entity agrees to it. Thus, all the essentials of a contract like consent, the capacity of the entities, the law regulations, and other considerations are well defined. It is vital to note that a sale is also a bargaining agreement. The risk and the rewards are transferred from the seller to the buyer when goods are purchased. **Notable features of the sale include the following:** - A sale must always entail at least two entities. - The sole purpose of a sales contract is to exchange goods or services for mutual gains known as price. - Sale entails an agreement to sell - There must always be an exchange of goods or services - The price to be paid must always be money - Only portable property must be under the category of goods that include products existing at the time of the contact as well as prospective goods. ## Consignment vs Sale | Criteria | Consignment | Sale | |------------------|------------------------------------------------------------------------------|----------------------------------------------------------------------| | **Definition** | When goods are sent from the maker to a middle agent with the intent of sale and a fee for the agent, it is then known as a consignment. | When goods are sent by a maker to a buyer in exchange for money, then it is known as a sale. | | **Ownership** | The consignee is never the owner of the product. He is an agent of the consignor and strictly works on behalf of the consignor only. He merely possesses the goods. | The idea of ownership in a sale is transferable. When a buyer gives the seller a product in exchange for money, the ownership is transferred from the buyer to the seller post the transaction. | | **Expenses** | When two entities enter into a consignment agreement, the consignee is not liable for anything. All the expenses incurred are to be borne by the consignor. | In a sale agreement, the customer or the buyer is the one who bears all costs after delivery of the product. | | **Relationship** | The consignor and the consignee have the relationship of a principal and an agent. | The buyer and the maker share the relationship of a debtor and a creditor. | | **Return of goods** | When the goods are not sold within the predetermined time frame, they are returned to the consignor by the consignee. | In a sale agreement, the products once sold cannot be returned. | | **Risk** | The entire burden of the risk involved in the goods sent will remain with the consignor until the consignee manages to sell it. | The transfer of risk is immediately shifted to the shoulders of the buyer after the transaction. | | **Account sale** | A sale account must be submitted at regular intervals by the consignee to the consignor. | Account of sale is not generally maintained in a sales agreement. | | **Order** | A maker or the consignor is bound to send goods to the consignee even without demand or order. | The goods are sent to the buyer only after an order is made. | ## Conclusion Understanding the difference between a consignment and a sale can help any business owner or beginner communicate in the market better. The clarity between the two terms helps them avoid confusion during trading. A consignment is one of many ways that things can be sold. Consignment stores are second-hand shops in many countries worldwide where an agent sells clients used things on behalf of the owners. The price at which the goods are sold is lower than when they were first purchased. The agents receive a percentage of the sale revenues as payment for their services. But not every thrift store is a consignment store. On the flip side, a sale is more of an action that is done upon the demand of a buyer for the exchange of money. ``` --- ## https://www.shiprocket.in/blog/batch-picking-order-fulfillment-technique/ --- title: What Is Batch Picking? Benefits & How Does It Work - Shiprocket url: https://www.shiprocket.in/blog/batch-picking-order-fulfillment-technique/ description: Optimize your order fulfillment process with batch picking technique. Learn how to increase efficiency, reduce errors & improve customer satisfaction. last_updated: 2023-11-02 source: webpage --- # Batch Picking – An Efficient Technique For Quicker Order Fulfillment eCommerce businesses are leaving no stone unturned to adopt newer technologies each and every day to improve customer satisfaction. In the age of advanced technology, we often tend to forget the traditional means that can yield us excellent results. Managing your own warehouse is one of them! One of the critical aspects of efficient warehouse management is order picking. Picking is one of the most important steps of the [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) process. Yet, one of the biggest killers of warehouse efficiency is when employees spend too much time picking items for a single order. *[Image: Batch Picking]* Nowadays, warehouse managers have a range of options to choose from when it comes to selecting the best order picking approach that is most suitable for their order fulfillment needs. The most efficient order picking approach out of the many approaches that are present in the market is batch picking. Although it might not be the most technologically advanced order picking option available, it is still a reliable approach for all sizes of [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/). Let us take a look at what exactly batch picking is and how it can help you with effective order fulfillment- ## What is Batch Picking? Batch picking is an order picking approach in which multiple orders are grouped into smaller batches- typically including 10-20 orders. The picker fills in all orders in the batch at the same time, working from a consolidated picklist. Let us take an example to understand this better. For instance, you go [grocery shopping](https://www.shiprocket.in/blog/hyperlocal-grocery-delivery/) to a supermarket and you have to shop for your mother, your son, and your friend. All of them have given you separate grocery lists. Now, when you get to the grocery store, you have three separate lists with you along with three separate shopping bags in your trolley. You walk through the aisles and pick up things from the shelves and drop them in the respective bags in your trolley. You travel through the grocery store, up and down the aisles just one time, but picking enough groceries to fill all three lists – THIS is batch picking. Similarly in a warehouse, an operator picks multiple items from a single storage location and divides them among a batch of orders. ## How does Batch Picking Work? When your customer places an order, the items are first retrieved from a warehouse. Instead of assigning one order at a time to the picker, a group of the same orders are assigned to a single picker. Let us take a look at exactly how batch picking works: ### 1. Generate Picking Lists for Each Order A picking list is a document that tells the picker about the items that need to be delivered to the customer. The list consists of information such as the SKUs, quantity, [inventory storage](https://www.shiprocket.in/blog/optimize-inventory-management/) location, etc. Batch picking works best for orders that have the same picking lists. This way, the picker has a list of orders that will be sent to different customers. ### 2. Group Orders by Common Items With the help of a [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/), all those orders that contain the same exact items into a single batch are grouped together. ### 3. Hand Over a Batch to a Picker A warehouse management system can generate batch pick lists for each picker to retrieve items in the most efficient way. If you’re doing this manually, you may need to create the recommended route for each picker to efficiently grab all SKUs. ### 4. Pick all Items in the Order Each picker must follow the picking list to pick the right items and optimize the route so they don’t waste time or take unnecessary steps. Once the [SKUs](https://www.shiprocket.in/blog/creating-effective-skus/) have been picked for the batch orders, the orders can be handed off to a packer and the picker can get started on the next batch. ## Benefits of Batch Picking In batch picking, the orders with the same SKU are grouped together. Thus, the employees visit the location once rather than visiting it for every order. Suppose you have 10 orders and all of them require the same SKU, the location is visited just once rather than 10 times. The total SKUs are picked into one – a large lot. The products are then allocated into individual orders. Since all the orders have the same SKU, there is no confusion as to which unit belongs to which order. Batch picking is directly related to faster order fulfillment. Here’s how- ### Reduced Travel Time on the Warehouse Floor One of the biggest time losses occurs when the employees travel on the floor while taking up orders. Warehouses are generally huge and traveling to each nook and corner of the warehouse can take up a lot of valuable time. This will, in turn, cause delays in fulfilling orders. The reduction in travel time impacts positively on the order fulfillment process. Batch picking helps centralize operations, so employees can complete the same task in bulk and travel less distance. ### Faster Picking Rates Speedy fulfillment is a big success factor for your warehouse operations. With batch picking, your employees will have to move less around the warehouse, so they can get their job done faster. As a result of less travel and time between orders, pickers can go through orders faster, reducing the average time to fulfill an order. ### Batch Picking Leads to Confident Employees With batch picking, the employees don’t revisit the same location (same SKU location) multiple times. The pickers are meant to stay at one SKU at one time. Thus, they require less training as compared to other picking strategies that require them to learn the entire layout of the warehouse. ## Final Say If you’re running a warehouse for your [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/), consider using batch picking. It’s a great system that allows your warehouse employees to be productive and minimizes their travel time so they can focus on fulfilling orders faster. Ultimately, the faster you fulfill your orders, sooner they get delivered to your customers. --- ## https://www.shiprocket.in/blog/benefits-of-3pl-distribution-centre/ --- title: 5 Benefits of Choosing a 3PL Distribution Centre url: https://www.shiprocket.in/blog/benefits-of-3pl-distribution-centre/ description: One of the most valuable resources available to eCommerce companies is outsourcing their order fulfillment to a distribution center. last_updated: 2023-11-03 source: webpage --- # 5 Benefits of Choosing a 3PL Distribution Centre There has never been a better time to start and grow your online store, especially during the times when people all across the country prefer online shopping over physical stores amid the spread of coronavirus. There are multiple resources available for eCommerce companies to get started, including product sourcing, digital marketing services, and many more. One of the most valuable resources available to eCommerce companies is outsourcing their [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) to a distribution center. Whether you are just starting in the industry or are already a fast-growing company, partnering with a 3PL distribution center will prove beneficial as it helps fulfill orders faster, save on logistics costs, and scale your business at an incredible rate. Now, before we dive deeper into the benefits of a 3PL distribution center, we must tell you the difference between a distribution center and a warehouse. Most people use these two terms synonymously, although both are quite different from each other. ## Differences Between Distribution Center And Warehouse A warehouse is used for storing inventory, while a distribution center, along with storing the inventory serves multiple other purposes such as order fulfillment, [cross-docking](https://www.shiprocket.in/blog/cross-docking/), packaging, etc. A distribution center stores items for a relatively lesser amount of time than a warehouse, i.e., products do not stay for a long time in a distribution center. Once the products reach the center, they are quickly shipped to the end customer. A distribution center is customer-centric and is the bridge between a supplier and its customers. While the role of a warehouse is to store products efficiently, the purpose of distribution centers is to meet customer requirements efficiently. The operations at a [distribution center](https://www.shiprocket.in/blog/inventory-distribution/) are much more complicated than those at a warehouse. As a result, the distribution centers are equipped with the latest technology for order processing, warehouse management, transportation management, etc. | Warehouse | 3PL Distribution Center | |-----------|-------------------------| | Used for storing inventory | Used for order fulfillment | | Store inventory for a long period | Store inventory for a short period | | The main role – store products efficiently | The main role – meet customer requirements efficiently | Now that you know the stark differences between distribution centers and warehouses let us look at the benefits of tying up with a 3PL distribution center. ## Benefits of a 3PL Distribution Center ### Drive Down Overall Costs First and foremost, if you approach a distribution center or a warehouse on your terms, you will charge you higher rates as compared to a 3PL distribution center. The reason is, 3PLs specialize in logistics and, therefore, will have a more extensive network than your company’s supply chain function. They are likely to have exclusive relationships in the industry, more significant influence during negotiating rates, and will also be able to offer you higher discounts. All of this together minimizes the overhead costs for your company. By tying up with a 3PL distribution center, you can also save on making infrastructure investments. It will provide you with transportation, [warehousing](https://www.shiprocket.in/blog/ecommerce-warehousing/), order tracking technology, and many other things that otherwise can burn a hole in your pocket. ### Leverage the Expertise Suppose you’re not in the business of shipping, logistics, and warehousing. In that case, your business is likely to step out of its comfort zone when it takes on shipping, fulfillment, distribution, and other [supply chain operations](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/). For 3PL providers, meanwhile, these processes are their entire focus. Their operations are built around providing efficient transportation and well-managed storage for their clients’ items. The best third-party logistics companies have the experience necessary to get the job done, and a deep understanding of the hurdles that you’ll encounter in moving products or materials. Rather than force yourself to answer all of your logistics and supply chain questions in-house, take advantage of the years of experience developed by companies that have made logistics their core focus. ### Scale your Business with Ease One of the main reasons that companies opt for 3PL distribution centers is to help their business grow. The logistical infrastructure a 3PL distribution center offers will let a company scale its [fulfillment and distribution](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/) footprint with ease. Rather than dedicating your company’s time and resourcing to setting up your distribution center or warehouse, locating and securing new warehouses and storage facilities, and hiring and training new workers to handle the influx of late shipments, it’s simpler to hire a company that has all of these things already in place. Hopefully, your growth will continue, and your 3PL will continue to make use of its network to keep up with your new shipments. A new small business might have been satisfied handling these services themselves, but if your business is currently in the growing phase, it will get challenging for you to manage all of it on your own. ### Focus on Key Facets of your Business Outsourcing distribution to a 3PL distribution center will give your organization the leverage to focus on other critical areas of your business, such as sales, [marketing](https://www.shiprocket.in/blog/hyperlocal-marketing-strategies-business/), etc., instead of getting involved in the management of non-core but essential functions. Your business can enjoy the benefits of logistical expertise without deploying internal resources. ### Enhance Customer Satisfaction All the benefits mentioned above are bound to improve your entire order fulfillment process, which will lead to the on-time delivery of products for your customers. As we all know, timely deliveries are one of the primary reasons customers keep coming back to a store. Therefore, outsourcing your distribution to a 3PL will improve your [customer experience](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/), ultimately leading to increased revenue. There can be perceived disadvantages to 3PL; the primary concern being that outsourcing your logistics and distribution services can mean that an element of control over your business is lost. However, by choosing a reputable 3PL partner like [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/), you can alleviate these concerns. We ensure appropriate handling of your inventory and on-time delivery to your customers so that you never again have to worry about your order fulfillment needs. Given the number of advantages of working with a 3PL distribution center, isn’t it now time you handed over your warehousing and distribution requirements to the specialists? --- ## https://www.shiprocket.in/blog/blind-shipping/ --- title: What is Blind Shipping and How to do it Effectively? url: https://www.shiprocket.in/blog/blind-shipping/ description: There are times when people are kept in the dark – knowingly. Many businesses rely on the fact that the identity of the suppliers is kept hidden from the customers. This is done to ensure that the customers do not take their business straight to the suppliers. This kind of shipping is known as blind shipping, and a large number of companies have been practicing this to ensure that the business remains safe and sound. last_updated: 2023-11-02 source: webpage --- # What is Blind Shipping and How to do it Effectively? There are times when people are kept in the dark – knowingly. Many businesses rely on the fact that the identity of the suppliers is kept hidden from the customers. This is done to ensure that the customers do not take their business straight to the [suppliers](https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/). This kind of shipping is known as blind shipping, and a large number of companies have been practicing this to ensure that the business remains safe and sound. *[Image: ]* Blind shipping is more often than not requested by the distributors who want to ensure that their products are directly shipped to the retailer, thus concealing if the product was shipped using a third-party vendor. In the case of blind shipping, the [shipping label](https://www.shiprocket.in/blog/ecommerce-shipping-labels/) with the third-party vendor’s information is replaced with the sellers’ information. Many companies also use Double Blind Shipping, which ensures that the suppliers are also not aware of who they are shipping their products to. ## Why Use Blind Shipping? Let’s understand this with the help of an example. Imagine you are selling products that you procure from Argentina. In case the [packaging](https://packaging.shiprocket.in/) mentions the name of the supplier, there is a probability that your customers might overstep you and place their order directly with your supplier. In case you practice blind shipping, you will avoid this and retain your customers. There can also be a case where the supplier might directly reach out to the customers and offer them the products at lower prices. This scenario can be avoided by practicing double-blind shipping. ## How does Blind Shipping Work? To arrange blind shipping, the shipper contacts the [freight](https://www.shiprocket.in/shipping-rate-calculator/) handler or forwarder to remove the original shipment label containing the shipper’s details once the shipment reaches the delivery center. This would ensure that the information of the supplier is nowhere mentioned on the packaging. In double-blind shipping, the supplier is provided with an incorrect address by the freight handler or forwarder. Only the freight handler will know about the entire journey of the shipment. ## Benefits of Blind Shipping For various businesses, blind shipping is a way to keep their business safe from competition. Blind shipping has several advantages that can protect the company. *[Image: ]* ## Secure Supply Chain Management Blind Shipping helps the merchants maintain a steady supply chain, thus reducing the risk of customers buying directly from the suppliers. Through blind shipping, they can ensure that they don’t lose customers. In the case of [dropshipping](https://www.shiprocket.in/blog/dropshipping-in-india/), blind shipping can help in securing the supply chain. ## Maintaining the Competitive Advantage Blind shipping ensures that the information of the suppliers remains a secret from the competitors. In various businesses, suppliers offer the best prices to their merchants due to their impeccable relationships. In case blind shipping is not practiced, there is a chance that the customers can directly go to the merchant or suppliers and buy from them at a much lower price. Blind shipping will ensure that your customers stay, and you have the advantage. ## Maintain A Hands-Off Approach Blind Shipping is a good practice for those who maintain a hands-off approach as this helps protect the business. The merchants don’t need to stock up their products or create an elaborate inventory. The suppliers take care of the [shipping](https://www.shiprocket.in) on behalf of the merchants, and the identity of the merchants is kept secret. If merchants want to create an inventory and stock up their products, third-party logistics can be used to offer better control, reduced transit time, and no hassles. ## How is Blind Shipping Different From Dropshipping? People usually confuse blind shipping and [drop shipping](https://www.shiprocket.in/blog/what-is-dropshipping/), but in reality, both things are different from each other. Blind shipping is a practice in which the shipper’s identity is kept hidden from the customers by removing the information of the BOL (bill of lading) before the product reaches the destination. However, dropshipping is a shipping method in which the products are shipped directly from the manufacturer to the customer’s doors. While dropshipping sounds very lucrative as the idea of not having to deal with inventory is appealing to everyone, but some issues are bound to occur while practicing dropshipping. Some of these are discussed below. **1. Quality Control:** The orders are directly sent to the customers from manufactures; this makes keeping a check on the quality almost impossible. In case of inconsistent quality over a long period, there is a risk of losing customers. **2. Issues with Order Return:** Some suppliers refuse to manage returns or accept [returns for their products](https://www.shiprocket.in/blog/reverse-logistics-for-ecommerce/). This creates an issue in case a faulty product is delivered to the customers. With dropshipping, manufacturers might not have to worry about shipping, but order returns can harm their business. **3. Lower Margins:** Dropshipping suppliers are more expensive to work as many expenses come into the light, making the margins low compared to wholesalers who sell in bulk. The high cost of logistics, inventory storage, shipping insurances, and ultimately the shipping cost makes it difficult to control the prices. ## How To Make Shipments Blind? Blind shipments require multiple BOLs to maintain the desired secrecy. Generally, two BOLs are created and these two BOLs created are used by the consignee and shipper. In case the shipper is the blind party, then the first BOL will be blind, and the second BOL will be accurate. Alternatively, in a blind consignee, the first BOL will be genuine, and the second BOL will be fake. The carrier will switch out the BOLs when the package is in transit to ensure that it reaches its desired destination. While most carriers only need prior notification telling them that the shipment will be blind, some carriers require extensive paperwork. This differs from page to carrier, and it is advised to iron out the details before the [shipment](https://www.shiprocket.in/shipment-tracking/) is made. ## Final Thoughts Blind shipping is a legal way to ensure that your business remains protected and ensure that the customers do not directly go over the head of sellers and take their business to the suppliers directly, and vice-versa. Blind shipping comes in handy when a company is unique and can offer products or services that are otherwise scarce or hard to procure. While finding success in blind shipping is relatively more straightforward, it is essential to understand that the whole process is different from working with [Third-Party Logistics](http://fulfillment.shiprocket.in). Blind shipping has been in practice for quite some time and has helped many businesses worldwide to keep their identity safe and their business on their terms. --- ## https://www.shiprocket.in/blog/bullwhip-effect-supply-chain-management/ --- title: Bullwhip Effect in Supply Chain Management: Definition & Causes url: https://www.shiprocket.in/blog/bullwhip-effect-supply-chain-management/ description: Supply chain management is one of the significant factors that decide the success of any business. Only when the supply chain is in place, there remains a continuous flow of products to the end customers. last_updated: 2023-11-02 source: webpage --- # Understanding the Bullwhip Effect in Supply Chain Management Supply chain management is one of the significant factors that decide the success of any business. Only when the supply chain is in place, there remains a continuous flow of products to the end customers. Maintaining an effective [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) is not an easy task to perform, as there are multiple processes involved in it. Through these various stages, factors such as maintaining the timely supply of orders and lack of communication between various stakeholders result in one of the most common problems in supply chain management — the Bullwhip Effect! This article will take you through the details of the Bullwhip effect and how you can minimize to offer your customers a seamless shopping experience. ## What is the Bullwhip Effect in Supply Chain? If you’re into the eCommerce industry, you would know that customer demand directly affects a business’ inventory. Companies perform demand forecasting by gathering a suitable amount of products and other resources needed to meet the customer demand on time. But, while moving up the supply chain from the end-customer to the raw material suppliers, these variations often get amplified, causing issues with time, cost, and inventory in [supply chain management.](https://www.shiprocket.in/blog/big-data-analytics-for-ecommerce-supply-chain-management-scm/) This is what we call the **Bullwhip Effect**. In simple terms, when there is a slightest of change in customer demand, it can cause a significant snap in need of resources further down the supply chain, and it occurs mainly when businesses cut or add inventories. **Let us take an example to understand this better-** Imagine a person holding a long whip in his hand, and if he moves the strap a little near the handle, it creates small movements in the areas closest to the handle, but the areas located further away would move in a much more increasing fashion. Now, apply this example in the supply chain world, where the end customers have the whip handle, and they create a little nudge in demand, which then travels up the supply chain in an increasing manner. ## What Causes the Bullwhip Effect? ### Fluctuations in Prices Very often, exclusive [discounts](https://www.shiprocket.in/blog/discounted-shipping-rates-ecommerce-seller/) and other cost changes can disturb the regular buying patterns of your customers. Buyers want to take advantage of discounts offered during a short period, resulting in irregular production and distorted demand information. ### Demand Information It is essential to understand that relying on past demand information to estimate a product’s current demand information does not make sense. The demand of customers change frequently, and you need to remain up-to-date with all the information. ### Lack of Communication Due to a lack of communication between each link in the supply chain, it gets difficult for processes to run efficiently. For example, managers can identify a product demand quite differently within different supply chain links and therefore order different quantities. ## Impact of the Bullwhip effect on an eCommerce Business The negative impact of the bullwhip effect can prove costly to any company. To maintain a manageable and useful inventory, businesses usually work very hard. However, the variables that cause the bullwhip effect can lead companies to have either an excess or lack of stock, which can be unfavorable for different reasons. Overstated orders based on misguided forecasts lead to incorrect [inventory levels.](https://www.shiprocket.in/blog/inventory-management-tips-for-smb/) A surplus of inventory could prove costly to the company, and if consumer demand does not increase, it could result in wasted resources. Moreover, insufficient inventory can lead to poor customer relations due to unfulfilled orders and unavailable products. Such mistakes can seriously affect the goodwill and profitability of an eCommerce company. ## How to Reduce the Bullwhip Effect Here are a few ways to minimize the Bullwhip effect in your supply chain- ## Understand the Bullwhip Effect First and foremost, understand and accept the presence of the Bullwhip Effect in your [supply chain](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). Detailed stock analysis of the inventory points from stores to raw material suppliers will help uncover idle excess inventories. Supply chain managers can further analyze excess inventories, take corrective action, and set norms. ## Improved Communication and Better Demand Forecasting A good strategy that can be used to minimize the bullwhip effect is through improved communication throughout the supply chain and better demand forecasting, not just for the end-customers but also for the manufacturers. Typically, business owners tend to ignore signals being sent through the supply chain and instead focus on the end-user demand. This can cause a mismatch between the raw material supplier and the end-users. ## Optimize the Minimum Order Quantity, Offer Stable Pricing Certain [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) have high minimum order quantity for end customers resulting in overall high gaps between subsequent orders. Lowering the minimum order quantity to an optimal level will help provide create smoother order patterns. Stable pricing throughout the year instead of many promotional offers and discounts may also create stable and predictable demand. ## Improve the Raw Material Planning Process Purchase managers generally tend to order in advance and keep high buffers of raw material to avoid production disruption. Raw material planning needs to be directly linked to the production plan. The production plan needs to be released sufficiently in advance, which will help purchase managers order only a specific amount of required inventory. ## Conclusion The Bullwhip Effect can pose a serious threat to [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) if taken lightly. To prevent the Impact of the Bullwhip Effect, business owners should be highly aware of this concept and put into practice how to avoid it. We hope this article will help you understand this phenomenon in detail. For any concerns or queries, do write in the comments section below. --- ## https://www.shiprocket.in/blog/common-packaging-mistakes/ --- title: Common Packaging Mistakes Made by eCommerce Businesses - Shiprocket url: https://www.shiprocket.in/blog/common-packaging-mistakes/ description: The eCommerce sector is increasing, and the growth is expected to double by the end of 2020. This significant jump in eCommerce sales is because of the coronavirus scare that urges people to stay at home, therefore insisting them to shop online. With such an increasing dependency on eCommerce, businesses now have to package their shipping items rather than display them in-store. last_updated: 2023-11-02 source: webpage --- # Common Packaging Mistakes Made by eCommerce Businesses The eCommerce sector is increasing, and the growth is expected to double by the end of 2020. This significant jump in eCommerce sales is because of the coronavirus scare that urges people to stay at home, therefore insisting them to shop online. With such an increasing dependency on eCommerce, businesses now have to package their [shipping](https://www.shiprocket.in) items rather than display them in-store. As an eCommerce seller, one must know how important packaging is for providing a supreme customer experience. However, quality packaging remains one of the most under-estimated elements for many businesses. It is essential to understand that [quality packaging](https://www.shiprocket.in/blog/quality-control-in-ecommerce-packaging/) ensures the safe delivery of products and serves as your customer’s first impression of your business. A customer who receives damaged goods feels helpless as he has to go through the entire return process that takes up a lot of his time. To help you with ‘not’ committing any of the grave eCommerce packaging mistakes, we have compiled a list for you which you ‘should not’ do to grow your business exponentially- ## Excess or Less Packaging Did you know that nearly 50% of shoppers will switch to another store if they receive a damaged product? One of the significant reasons for damaged items is either excess [packaging material](https://www.shiprocket.in/blog/ecommerce-packaging-optimization/) or too little packaging material. For example, you are shipping items made from glass. If you use too much cushioning to cover the article, there are high chances of breaking the glass item inside. On the other hand, if you do not provide it with any amount of cushioning, the items inside will be damaged from the friction caused during transit. Therefore, it’s imperative to understand the right amount of packaging required for your products. eCommerce sellers must balance too much or too little packaging to ensure their product arrives undamaged. The trick is to avoid overspending on materials by using the right amount of cushion to protect your delicate product. ## Using Low-Quality Packaging Materials This is another major mistake that [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) commit. Impressive eCommerce packaging starts with suitable materials and, most importantly, the quality of these materials. For example, cardboard is often considered a cheap and disposable packaging material and is typically bought in bulk with little consideration for its quality. In reality, not all cardboard is the same. Some are manufactured from low-quality wood, meaning they crush easily under pressure. The quality of supplementary packaging items such as tape, foam rollers, and mailers is also overlooked, resulting in inadequate protection for your items. Consequently, the risk of your products being damaged or ruined during shipping increases, leading to unhappy customers and a disappointing reflection of your customer care and brand. To avoid using low-quality packaging, partner with a packaging solution like [Shiprocket Packaging](https://packaging.shiprocket.in/) that puts quality at the forefront of its eCommerce packaging. Ask your packaging supplier about their quality control standards, such as whether they test their packaging under tests like the box crush test. By fostering a strong supplier relationship with a reputable packaging company, your business can maintain consistent results that will leave your customers enjoying your product rather than being disappointed about the box it came in. ## Inappropriate Size Of Box For businesses with a variety of goods, two standard box sizes simply won’t work. A small item will end up in the wrong size box, invariably using too much bubble wrap or another cushion. Your [customer](https://www.shiprocket.in/customers/) will judge you if this happens, likely wondering why you wasted so much box space for a small item. Also, the chances of the small thing experiencing too much movement inside the packaging are high, which increases the risk of breakage. We don’t recommend you store a dozen different box sizes in your fulfillment center. But, planning shipping boxes around the products must be done to avoid damage-free product delivery. ## Hard to Open Packages Packing tape is just one way to seal an [eCommerce shipment](https://www.shiprocket.in/shipment-tracking/) package. While tape may not always be the best package sealer, boxes glued shut are even harder to open, which can be frustrating to buyers and cause them to damage their purchases unintentionally. If you ship products such as apparel, consider shipping them in flyers or courier bags, as they are relatively easier to open. We understand that it’s a challenge to figure out how to ship safely. Still, a common packaging mistake is that businesses sometimes make their packages so challenging to open that the customer on the other end is left frustrated by the unboxing process. ## Forgetting to Brand your Packaging What’s a cake without icing? Branding [packaging](https://packaging.shiprocket.in/) is a crucial way to spread reach, but a common packaging mistake is to skip customization of the shipping package. Even a simple custom label or branded packaging tape can extend your business’ story. Give thought to how your package can sell more products. There are additional costs for custom-branding your shipping packages, but as brand recognition increases, there will be a corresponding jump in sales. Small touches like including a thank you card with a coupon are intelligent ways to keep the customer coming back for more. ## Neglecting Return Packaging Returns are an inevitable part of online [selling](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/). Avoid the mistake of packaging your products in ways that don’t facilitate easy returns. For example, shipping envelopes must be cut open and cannot be re-used cause of waste and unnecessary additional steps for you and your customers. Instead, consider shipping bags or envelopes perforated for easy opening but include an extra sealable “flap” for returned goods to be sent back in the same envelope quickly. If you can create a seamless customer experience, you will earn customer loyalty and future sales, making up for the losses. ## Conclusion Now that we have told you about the common packaging mistakes made by most [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) be the one who learns from the mistakes. Avoid these ecommerce packaging mistakes to help your business’s profits grow in a cost-effective, customer-friendly, and sustainable way. --- ## https://www.shiprocket.in/blog/coronavirus-safety-measures-for-ecommerce-logistics/ --- title: Combating the COVID-19 Outbreak - Safety Measures for eCommerce Sellers url: https://www.shiprocket.in/blog/coronavirus-safety-measures-for-ecommerce-logistics/ description: The new coronavirus variant, Omicron is spreading in India faster. With the customers again not coming out of their house, the pandemic has again become nothing but short of a nightmare for most businesses. last_updated: 2023-11-02 source: webpage --- # Combating the COVID-19 Outbreak - Safety Measures for eCommerce Sellers The new coronavirus variant, Omicron is spreading in India faster. With the customers again not coming out of their house, the pandemic has again become nothing but short of a nightmare for most businesses. Even though the FMCG and retail sector has taken a blunt hit, some industries are still showing an upward trend. Tough times call for strict measures. This means we have to take the best possible route to ensure that the disease does not spread through us. Furthermore, we also have a more significant responsibility on our shoulders – to make sure that the [customer experience](https://www.shiprocket.in/blog/factors-influencing-customer-buying-behavior-online/) is smooth as the customer needs us more than ever in this difficult hour. *[Image: Safety measures for coronavirus]* The deadly COVID-19 virus spreads via respiratory droplets transmitted by being in direct contact with an infected person or by coming in contact with intermediate surfaces. Since order fulfillment is a process in which multiple personnel come in contact with [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and machines regularly, here are a few precautions to help you be cautious while processing shipments. ## Sanitize Your Warehouse The warehouse is a high-risk location in your fulfillment chain where people come in maximum contact with surfaces. Since the various processes followed by picking, packing, and dispatching take place in the warehouse, the risk of spreading this disease increases. The virus can live on metal for around 4-5 days. Hence, the bins, racks, machines, doorknobs, etc. must be sanitized at least 3 times daily. A thermal scan must be done at the entry of the [warehouse](https://fulfillment.shiprocket.in/), and people having a temperature and/or mild symptoms must be prohibited from entering. The Omicron variant has new symptoms and you must also take care of that. Sanitation and cleanliness are of the utmost importance when it comes to protection from COVID-19. Hence, all employees must follow a strict protocol regarding the washing of hands, using sanitizers, and wearing protective gear like overalls, gloves, face masks, etc. Ensure that the products do not come in contact with many people. And if they do, they must be sanitized thoroughly before you dispatch them. Choose to receive all documents electronically. Reduce the risk of touching unknown surfaces like papers and pens as the virus can stay on them for a longer period. ## Opt for Contactless Delivery In these challenging times, take innovative measures to deliver products with ease. [Contactless delivery](https://www.shiprocket.in/blog/contactless-delivery-essential-items/) is one of them. If your buyer agrees, you can ask them to authorize the courier executive to leave the package in a safe place. In testing times like these, you must make contactless delivery mandatory. For example, food chain Domino’s Pizza has already introduced ‘zero contact delivery’ across all its restaurants where it will allow its customers to receive their order without coming in direct contact with any [delivery](https://www.shiprocket.in/blog/shipping-vs-delivery/) staff. This way, both the customer and the executive can avoid contact. Although this will not be a suitable option for large or expensive shipments, it can be useful for everyday household materials or food items and can help reduce contact by a large margin. ## Provide Sanitary Guidelines to All Courier Executives It is imperative that you make your entire staff aware of the impending threat this outbreak can cause. Hence, please write down the sanitary guidelines and share them with every employee. These guidelines will include washing hands at fixed intervals, wearing gloves and disposing of them before leaving, wearing face masks, etc. If these safety guidelines are not followed properly, people working with you or the people buying from you can contract this disease. The delivery executives must also wear gloves and face masks. Before delivering any [product](https://www.shiprocket.in/blog/product-page-optimization/), they must sanitize their hands. They must avoid going into houses or compounds and deliver products outside the house itself. Make sure they follow them religiously. Keep sanitizers in every nook and corner and promote hand hygiene at all times. ## Handle Returns Effectively Designate a spot in the warehouse where the returns are dropped. Do not collect them directly as you do not know how sanitized it is. If the return delivery agent has to provide you with documents, ask them to send them electronically via images or pdfs or leave them at designated spots. Pick up these products in batches, disinfect them properly in the same area, and then move to the rest of the warehouse. Sanitize the product again before keeping it back on the shelf. Wash hands after dealing with return items. ## How Can You Ensure Your Business Copes With This Challenge? ### Ship with Shipping Aggregators If you want to deliver your packages across the country, now is an excellent time to begin using a shipping aggregator like [Shiprocket](https://www.shiprocket.in). You will be able to ship with over 17+ courier partners across 29000+ PIN codes in the country. Since most companies are working with lesser staff because of the pandemic, you will be able to choose an alternate courier partner without wasting any time. ### Strengthen the Support Customer support will be the most critical element in your strategy now. If you want your business to thrive despite these stringent measures, you must make sure you can offer round-the-clock support to your buyers and communicate with them regularly. ### Ensure Smooth Tracking Your customers are bound to be worried about their incoming orders since the situation is changing by the minute. Thus, if you give them a proper tracking page and update the [tracking](https://www.shiprocket.in/shipment-tracking/) details regularly, your customers will benefit from your brand. Communication of information in the correct format is the most vital component in these times. ## Final Thoughts We at Shiprocket, request our seller partners, courier partners, and everyone associated with us to follow stringent guidelines and secure every touchpoint to curb this outbreak as much as we can. Our support and account management teams are always available for our sellers to ensure the smooth delivery of their packages. We wish everyone the best of health and hope you emerge stronger from these tough times. --- ## https://www.shiprocket.in/blog/coupon-marketing/ --- title: eCommerce Promotions - How to Use Coupon Marketing to Increase Sales url: https://www.shiprocket.in/blog/coupon-marketing/ description: The 21st century is an era where shoppers do not want to pay the full price for a product they are willing to purchase. All of us are always on the lookout for discounts and coupons to lower the price we are paying for a particular product. eCommerce companies are continuously making use of coupons as part of their brand promotion to increase sales and convert visiting customers to paying customers. last_updated: 2023-10-07 source: webpage --- # eCommerce Promotions - How to Use Coupon Marketing to Increase Sales The 21st century is an era where shoppers do not want to pay the full price for a product they are willing to purchase. All of us are always on the lookout for discounts and coupons to lower the price we are paying for a particular product. [eCommerce companies](https://www.shiprocket.in/blog/how-to-start-a-business/) are continuously making use of coupons as part of their brand promotion to increase sales and convert visiting customers to paying customers. *[Image: Coupon Marketing]* Sharing discount coupons, promotional codes have now become an essential strategy for eCommerce. You sure are spending a lot of money getting traffic to your eCommerce site by running paid ads on google, social ads, and many more. But once customers visit your website, how long do they stay there? Do they make any purchases? If not, it’s time to rethink your eCommerce promotions strategy. This is why coupons play such an important role in eCommerce promotions. They urge shoppers to stay longer on your website, drive them down the conversion funnel to make a purchase finally, and come back again. Let us discuss in details how you can utilize coupon marketing to increase your [eCommerce sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/)– ## What are Coupons? Coupons are typically discounts and promotions that are offered by eCommerce businesses to customers or potential customers. ECommerce businesses mostly use digital coupons instead of physical coupons as they are much cheaper and can reach a wider audience fast. These coupons are focused on enticing customers to buy a product from the seller’s online store by offering a specific percentage discount, free shipping, or any other kind of deal. Customers use coupons at their peak during [holiday seasons](https://www.shiprocket.in/blog/best-courier-services-for-peak-season/). During festivals like Dussehra, Diwali, etc., people tend to shop more online. Therefore eCommerce businesses utilize the coupon marketing strategy at that time of the year. More and more customers expect coupons along with various promotions during specific times of the year. eCommerce businesses that don’t offer them risk being overlooked or losing to another competitor. ## Types of Coupons There are multiple kinds of coupons that you can incorporate into your eCommerce promotions strategy. eCommerce businesses are always looking for ways to entertain guests and keep them on their websites longer. This may involve a reward or incentive in the form of a coupon applied on their next purchase. Following are the types of coupons that businesses use mostly: *[Image: Types of Coupons]* ### Downloadable Coupons These types of coupons are accessible to consumers from several different locations. Customers download coupons from a seller’s website, directly from an email, or via [social media](https://www.shiprocket.in/blog/effective-social-media-advertising/). Most of the time, these coupons are accessible from mobile devices as well. ### Mobile Coupons eCommerce platforms that have integrated mobile applications into their operations offer mobile-only coupons to drive further sales in this channel. ### Promo Codes The growing popularity of eCommerce has contributed significantly to the rise of promo codes. This discount is faster than downloading a coupon and is more comfortable for the customer to complete at the point of sale. These codes consist of a combination of brand-unique numbers and letters and are often applied during the checkout process. They can be one-time use, personalized for an individual, or a generic code that can be shared. ### Automatic Discounts Discounts that are automatically applied at checkout increase in popularity because the consumer doesn’t have to do anything to receive a discount. These work well for eCommerce companies because online retailers entice customers with an offer for a discount, reducing [shopping cart abandonment](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/). ## How to Use Coupons to Boost eCommerce Sales Here are a few ways how you can use coupons to boost eCommerce sales. *[Image: How to Use Coupons to Boost eCommerce Sales]* ### Get Rid of Slo-Moving Items Some items don’t sell, no matter what you do. And you must get rid of such things to have sufficient space for your other inventory. The best way to get rid of these items? Offer a steeper discount in the form of coupons so you can at least break even. Sometimes a percentage discount as low as 10% will help items get sold off just within a few days. ### Build an Email List Information is crucial, especially if it’s information from potential customers. Data is precious, especially if it’s data from potential customers. Many ecommerce shops offer a small discount if you sign up for their email list. You can do this too, and quickly build a 1,000+ person email list by only giving away a 10% discount! ### Incentivize Customers to Spend More Adding spending thresholds is an excellent way to boost average order values and use automatic [coupons](https://www.shiprocket.in/coupons/) during promotion periods. For instance, it’s not hard to incorporate messaging such as, “You’re only Rs. 500 away from a 20% discount on your entire order!” This gives the consumer a reason to shop more on your site and increases the chances of adding more to their order. ### Measure Channel Effectiveness Coupons can also be used as a channel tester. If you put a different 10% coupon code on Facebook, Instagram, and an email campaign, you can see which channel performs best. This will guide you over time as to which channel your customers react to such offers best in. This can give you some great insights into where you should focus your marketing funds. ### Add a Time Restraint “Order by 12 PM on June 28 to get 20% off!” The urgency factor can be a fantastic conversion driver. This kind of time restraint will push a lot of customers into checking out. Be sure to make your window of opportunity realistic, but not so far into the future where it could lose its effectiveness. ### Get Customer Feedback “Take a 5 minute survey and get 20% off!” These short surveys can be the key to improving your business in many ways. Collectively, this information could help you craft a much better [experience](https://www.bigcommerce.com/blog/ecommerce-customer-experience/) and become less reliant on discounts in the future. ### Target Holiday Season Using “New Year” as a coupon code for December 31, or “Holi Dhamaka” during Holi, can help you celebrate with customers. It’s also more applicable and memorable to utilize popular culture in your marketing strategies. ## How to Market your Coupons to Customers Now that we have told you how to use coupons to boost sales let us look at how you should market those coupons to your customers to be aware of running those coupons. ### Email Email is a great way to reach out to multiple customers at one go. Include a coupon code in your emails whenever you’re doing clearance sales, new product launches, etc. ### Social Media Utilize Facebook and [Instagram stories](https://www.shiprocket.in/blog/igtv-and-instagram-stories-for-ecommerce/) to post coupons. Those coupons will only last for 24 hours, which will create a sense of urgency for your customers. Asking a follower to share a good deal increases your exposure, engagement, and brand efforts. ### Advertisements Anything from Facebook ads to Google Display ads can have a coupon code in the image. This not only incentivizes customers to click but also helps you get insight on which channel they used. Paid ads are often paired with incentives to offset some costs while driving volume. ### SMS More stores opt to send discounts via text message to get customers to check out on their mobile platform. Offering a coupon to allow SMS messaging is a great way to build your text list. Be responsible with texting since this is still a new medium for retailers and can easily cross the ‘what’s acceptable’ line when direct communications. ### Physical Events Attending trade shows, festivals, and local events are excellent brand-building tactics. Offering incentives and coupons along with real face-to-face marketing increases your chances of converting new fans and customers exponentially. ## Final Say Coupons are certainly an attractive way to boost volume and sales. Incorporating them into [your marketing strategy](https://www.shiprocket.in/blog/hyperlocal-marketing-strategies-business/) can quickly build your customer file and temporarily increase your conversion rates. So, we recommend you research the kind of coupon you would want to offer to your customers without any further delays. --- ## https://www.shiprocket.in/blog/eco-friendly-packaging-for-ecommerce-business/ --- title: 5 Techniques For Shifting To Eco-Friendly Packaging - Shiprocket url: https://www.shiprocket.in/blog/eco-friendly-packaging-for-ecommerce-business/ description: Climate change is progressing by the day, and we all have a role to play in its deterioration. As an ecommerce seller, you have a significant responsibility in ensuring that your business doesn’t participate in the act of destroying the environment. Hence, you need to reduce waste, recycle material, and optimize your strategy to be more adaptive of the green standards and necessities. last_updated: 2023-11-02 source: webpage --- # 5 Techniques For Shifting To Eco-Friendly Packaging Climate change is progressing by the day, and we all have a role to play in its deterioration. As an ecommerce seller, you have a significant responsibility in ensuring that your business doesn’t participate in the act of destroying the environment. Hence, you need to reduce waste, recycle material, and optimize your strategy to be more adaptive of the green standards and necessities. Here are a few things you can do at your end to ensure eco-friendly [packaging and fulfillment](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/). *[Image: Tips to ensure eco-friendly packaging]* ## Reduce Waste From Packaging Package your product appropriately. Most of the time, we receive the smallest products packed in huge boxes. This method leads to more considerable wastage of [packaging material](https://packaging.shiprocket.in/ecommerce-packaging-material), and you also spend more. Furthermore, it creates a lot of excess packaging waste that takes a long time to dispose of. Pack according to the size of the product and do not use materials like fillers, pellets, foam nuts, etc. in excess. Smaller the plastic, more difficult it is to recycle or dispose of it. Hence, be cautious in the amount you use. ## Use A Shipping Software For Streamlined Packaging There are various benefits of using shipping software like [Shiprocket](https://app.shiprocket.in/register). But there is little you might have known about this advantage. A shipping software brings all your shipments in one place so that you can align your packaging accordingly. If you pack every order according to different channels, you tend to waste more material. Whereas, if you pack 10 orders from different channels together, you can do it effectively by saving a lot of packaging material. Moreover, you can also ship bulk orders with shipping software, thereby reducing your carbon footprint. A cumulative effort involves a more mindful action, and you can optimize as you pack the products as the process is streamlined. ## Utilize Bio-Degradable Packaging The best way to ensure eco-friendly packaging is by using bio-degradable packaging materials. Even though they are slightly more expensive than regular plastic, they do a huge favor to the environment. It is easier to reuse them, discard them, etc. They are not toxic and hence, do not cause any form of pollution in the environment. Different types of biodegradable [packaging](https://packaging.shiprocket.in/) include: - Biodegradable foam peanuts - Cornstarch packaging - Corrugated bubble wraps - Paper and cardboard boxes - Biodegradable plastic wraps ## Recycled Material To The Rescue Another way to pack sustainably is to use recycled packaging material. Today, most packaging material vendors sell recycled content to sellers. This effort makes sure that no additional material is being wasted and packaging material is utilized to its full potential. Materials like plastic are durable and can easily be molded to be reused as packaging material. Similarly, you can use recycled cardboard corrugated boxes. For your secondary and tertiary packaging, using recycled material can help you contribute positively toward greener packaging practices. Most businesses are opting for it and you must too! ## Optimize Packaging Last but not least, [optimize your packaging](https://www.shiprocket.in/blog/ecommerce-packaging-optimization/). Focus on the design and size of the products to curate distinct packaging. Also, accurately analyze the kind of packaging required for every product you sell and then conclude which type of packaging will be appropriate for your shipments. By optimizing your packaging strategy, you can save on costs and reduce the packaging waste by a large number. ## Why Eco-Friendly Packaging? Eco-friendly packaging has many benefits. You not only contribute to safer packaging but also secure other aspects of your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). Let’s have a look: ### Save On Costs Environment-friendly packaging practices help you become aware of how you package your products, and that enables you to plan effectively. Hence, you can save up on many additional costs by taking informed and practically formulated decisions. For example, you might be spending Rs. 10 on a corrugated box that might be too big for a product. So to fill the void, you would use fillers like foam peanuts. But, if you look for sustainable options and plan accordingly, you might spend Rs. 5 on a smaller box and less to no fillers. ### Sustainable Packaging Eco-friendly [packaging](https://www.shiprocket.in/blog/ecommerce-packaging-best-practices/) benefits the environment. We reduce our carbon footprint, decrease waste production, and take positive steps toward sustainable packaging and shipping. With a more aware approach toward packaging and fulfillment, you can quickly formulate sustainable strategies and contribute toward greener initiatives. ### Improve Brand Image It is no secret that biodegradable packaging is the [packaging](https://packaging.shiprocket.in/product-packaging) trend these days. Therefore, if you invest in it, you increase your chances of leaving a good impression on your customer. In this age of social media and hyper-awareness, forming a positive notion in your buyer’s mind is a must and actions like these go a long way in maintaining that. ## Final Thoughts Packaging forms an integral part of your [eCommerce business strategy](https://www.shiprocket.in/blog/ecommerce-shipping-and-profitability/). With changing trends, make sure you evolve and adapt your initiatives accordingly. Eco-friendly could be a positive step ahead in the direction of growth and sustainability. Choose wisely! --- ## https://www.shiprocket.in/blog/importance-of-express-delivery/ --- title: Importance of Express Delivery for eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/importance-of-express-delivery/ description: This post talks about the importance of express delivery and how it helps improves your business profitablility. last_updated: 2023-11-02 source: webpage --- # Importance of Express Delivery for eCommerce Business Fast and safe delivery is an essential aspect of the e-commerce business. People can buy goods and services from any part of the world, and they can receive the parcel at their doorstep safely and securely on time. Without an efficient delivery system, e-commerce businesses can never stabilize and grow. The express delivery in eCommerce improves the speed and quality of delivering products/services in equal measure. Simply put, retailers have realized the importance of express delivery to increase their sales figures. So let’s understand how the express delivery service can drive you more sales while offering a [seamless customer experience](https://www.shiprocket.in/blog/improve-shipping-experience/). ## How Express Delivery Can Fast-track Your Sales Profits? ### Increase Your Website Traffic According to invespcro, [61 percent of customers](https://www.invespcro.com/blog/same-day-delivery/) are willing to pay extra for “same-day” delivery. Naturally, by offering express delivery services like the one-day delivery service, eCommerce organizations can enjoy increased traffic on their platform or app. Take an example of the services provided by Amazon Fresh, Flipkart, Big Basket, and others. ### Improves Brand Loyalty Brand loyalty is one thing that is directly associated with the delivery of products/services before time and that too, reliably and securely. With the help of a trusted delivery partner and logistics infrastructure in place, orders can be delivered at a rapid pace. Customers tend to trust brands that offer express delivery services with the promise of same-day or next-day delivery. It is where your eCommerce store can capture a larger market share and enjoy a positive response from the customers that form the basis of a strong business foundation. ### Products Will Arrive Safely The security of products is the most critical aspect of express delivery service. The drivers have to undergo intensive training to ensure that all parcels are delivered safely and on time. And once the satisfied customers start coming back to your store, you can expect to have less inventory left in storage. It will save you time and on several preventable expenses. ### Lower Costs Hiring a [3PL provider](https://www.shiprocket.in/blog/3pl-for-ecommerce/) that specializes in express delivery services can translate to huge savings. The first one is by offering competitive shipping costs and by reducing the stress of handling logistics. Express delivery services deliver all the products that are present in the stock or your online store. The items can be anything like grocery items, household goods, clothing, accessories, jewelry, sports bags, and many more can be easily transported through express delivery within a short period. ### Happier Customers [Indian consumers preferring online shopping](https://www.india.com/business/over-64-indian-consumers-to-prefer-online-shopping-in-next-6-9-months-report-4011816/) over physical shops may rise to 64 percent in the next year. It is due to the concept of same-day deliveries because of the lockdown restrictions. When it comes to intercity shopping, “express delivery” is one of the most beneficial services for customers. It offers the convenience of getting your products on the same day or the next day. ## Key Takeaway Consider investing in express delivery to your customer satisfaction and deliver your products in a shorter time. Not only will customer satisfaction ratings boost, but it also ensures that your products will be provided in good shape. It will make your customers happier and more likely to come back to your store for more transactions, which means more sales for your company. At [Shiprocket](https://www.shiprocket.in/), we execute 2 Lakhs shipments daily and have experienced higher-order conversions for next-day delivery. Thereby, the customer retention rate is high and profit too. --- ## https://www.shiprocket.in/blog/hybrid-b2b2c-ecommerce-model/ --- title: The Concept of Hybrid B2B2C eCommerce Business Model url: https://www.shiprocket.in/blog/hybrid-b2b2c-ecommerce-model/ description: You’ve heard of B2B, B2C, and maybe even D2C. To add to the alphabet of business models, there’s also B2B2C, which is business-to-business-to-consumer. This model has also been referred to as B2X (business-to-x), B2E (business-to-everyone), or even B2M (business-to-many). last_updated: 2023-10-11 source: webpage --- # The Concept of Hybrid B2B2C eCommerce Business Model You’ve heard of [B2B](https://www.shiprocket.in/blog/b2b-ecommerce-website-for-wholesale-business/), B2C, and maybe even D2C. To add to the alphabet of business models, there’s also B2B2C, which is business-to-business-to-consumer. This model has also been referred to as B2X (business-to-x), B2E (business-to-everyone), or even B2M (business-to-many). More B2B models have decided to expand their approach to create a B2B2C model that reaches the final consumer in recent years. With nearly everything making its way online in one way or another, consumers are demanding much more from those who get their dollars. This means businesses must control the [customer’s shopping experience](https://www.shiprocket.in/blog/d2c-an-important-channel-for-sme/) and create a lasting relationship with the end-user. This is another way technology has changed how people shop for everything, from groceries and mattresses to clothing and electronics. Consumers will buy just about anything online, as long as it’s a positive experience. As many as 60% of millennials are loyal to brands that offer a unique shopping experience. Since millennials are positioned to be the biggest spenders in the country, businesses are following their lead. This need to control more than just the product has B2Bs are looking toward the B2B2C model. The B2B2C model can work in several different industries, and it doesn’t look the same for each business. So, let’s dive into the corners of B2B2C and take a look at what it is, the benefits and the challenges of it, and how it can succeed. ## What is B2B2C Ecommerce? B2B2C ecommerce takes out the middleman, usually between the B2B organization and the B2C, putting the businesses directly in contact with the consumer. The B2B2C model can best be described by looking at how a wholesaler or manufacturer interacts with traditional B2B and B2C models. In those cases, the wholesaler or manufacturer sends goods to B2B, and those goods are then sold to the final consumer. In a B2B2C model, the [wholesaler or manufacturer](https://www.shiprocket.in/blog/wholesaling-vs-retailing/) reaches the final consumer by either partnering with the B2B or directly selling to the consumer. With B2B2C ecommerce, these transitions happen online, often through virtual storefronts, an ecommerce website, or even apps. In many B2B2C ecommerce models, the consumer knows they are getting products from a separate business from where they purchased them. For example, the consumer may purchase a product from an [affiliate blogger](https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/), but the product is branded and sent by the manufacturer. Many long-standing B2B companies, taking things one step further and moving from a B2B model to B2B2C, are becoming a popular choice. Let’s take a look at why. ## Why are B2B Businesses Expanding to B2B2C? For some businesses, the B2B2C ecommerce model simply makes sense given today’s retail climate. As consumers grow more comfortable with shopping online, they’ve come to expect a seamless buying experience, which includes having a relationship with the brand. Because of this, many B2Bs are finding it challenging to stay relevant. In some cases, the relationship between B2Bs and B2Cs is siloed, and savvy consumers—especially millennials and [Gen Z](https://www.shiprocket.in/blog/ecommerce-marketing-for-gen-z/)—are starting to notice. Millennials have forced many brands to change the way they work and interact with consumers. With the power to spend $1.4 trillion (accounting for 30% of all retail sales in 2020), this unique consumer group is not one to ignore. Having grown up in the digital landscape of Google and Amazon, along with a myriad of social media platforms, millennials expect a lot from the places where they choose to shop. They want a store to offer self-service, with 24/7 access to purchase at their convenience. Even [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) buyers have become more critical of the wholesalers they work with. According to research, 70% of business buyers are looking for a user experience similar to Amazon when they purchase goods, and 74% of business buyers want their shopping experience to be personalized. ## B2B2C Ecommerce: Maximizing Business Opportunities B2B2C ecommerce models have plenty of benefits for the B2B and the B2C to make the bridge. In a B2B2C model, it takes work on both sides of the hybrid agreement. A B2B2C benefits the B2B — or the wholesaler or manufacturer — by reaching a large and loyal customer base, making bulk sales, retaining credibility by working with trusted brands, and having low [customer acquisition](https://www.shiprocket.in/blog/customer-acquisition-strategies/) costs. A B2B2C benefits the B2C — the retailer or service provider — by making sales without backend logistics, attracting loyal customers to the store or website, having a wide range of high-quality products to offer, and selling similar products and services. Let’s take a more in-depth look into the benefits of B2B2C ecommerce: ### Strategic Customer Growth When a business is a B2B2C, one of the significant benefits is getting access to customers who are ready to buy. Consider this: if a B2B decided to switch to a [B2C model](https://www.shiprocket.in/blog/b2b-ecommerce-model-meaning-pros-cons/), they’d have to create a consumer-facing brand from the ground up, including building a robust marketing strategy. When a B2B decides to partner and moves to the B2B2C model, the consumer-facing elements are already in place and thriving. A B2B2C hybrid also looks to make business sense in terms of the consumer. For example, a discount store isn’t going to partner with a high-end candle wholesaler. The partnership is targeted, so the B2C already knows the consumer will be excited and ready to purchase items from the manufacturer. ### Eliminate Disconnect In the traditional B2B model, a manufacturer sells its inventory to a retailer, and the transaction for the B2B is over. The retailer, or the B2C, can then take those items and [sell](https://www.shiprocket.in/blog/products-sell-online-from-home/) them at a price-point they choose and can market them in any way they like. In a B2B2C model, the manufacturer gets to create and maintain a relationship with their customers. The sales process is also simplified. The business has control over all of the branding, and they get to keep consumer data. This improves the customer experience and can help make for a frictionless buying process. ### Maintain Control Over the Supply Chain Remember, in a B2B2C ecommerce model, and there’s no intermediary. This means a supplier can bypass the supply chain, purchase items for less and sell products for a lower price point. Lower prices make everyone happy. Skipping the [supply chain](https://www.shiprocket.in/blog/strengthen-ecommerce-supply-chain/) also means manufacturers can offer products faster. Today’s buyer wants to be able to purchase and return items as quickly as possible. Many times, traditional B2B and B2C models couldn’t keep up with buyer demand. A B2B2C is more efficient, especially for the fashion industry, which must keep up with seasonal fabrics and styles. ## Final Say Before all of the changes of 2020 came along, more consumers were making the shift to shopping online. The pandemic effects were the push many businesses and consumers needed to get online, and it looks like they’re going to stay for a while. Consumers are now looking for [personalized shopping experiences](https://www.shiprocket.in/blog/ecommerce-personalization-strategies/) that are convenient and financially savvy. This demand has not gone unnoticed from B2Bs around the globe. Making the transition to a B2B2C model allows businesses to have more control over the customer experience and, if done right, it can also result in more revenue and more opportunities. --- ## https://www.shiprocket.in/blog/ecommerce-order-fulfillment-terms-glossary/ --- title: eCommerce Order Fulfillment - Common Definitions & Terminology - Shiprocket url: https://www.shiprocket.in/blog/ecommerce-order-fulfillment-terms-glossary/ description: The world of eCommerce might seem vast, especially when you try to understand the complex terminologies used in the business. If you’re a newcomer in this field, you might get perplexed trying to understand and differentiate between multiple terms that are used quite often while running an eCommerce business. last_updated: 2023-11-02 source: webpage --- # eCommerce Order Fulfillment – Common Definitions & Terminology The world of eCommerce might seem vast, especially when you try to understand the complex terminologies used in the business. If you’re a newcomer in this field, you might get perplexed trying to understand and differentiate between multiple terms that are used quite often while running an eCommerce business. One of the crucial parts of an eCommerce business is [order fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/#:~:text=Shiprocket%20Fulfillment%20is%20a%20unique,social%20circles%20and%20so%20on.). While you’re dealing with it, you’re bound to run into some specific terms, acronyms, and abbreviations. For instance, you have recently joined an eCommerce firm and your supervisor wants you to prepare a list of products with low inventory by tracking their SKUs. However, you are unaware of the term SKU. Embarrassing right? To save you the time you would spend looking for the definitions, we have picked some of the basic and advanced order fulfillment terms and built a glossary for you. Read further and ace these eCommerce Order Fulfilment terms- ## Third-Party Logistics or 3 PL 3 PL or Third-Party Logistics Providers allow eCommerce businesses to outsource either all or part of their logistics processes. These mainly include distribution, [warehousing](https://www.shiprocket.in/blog/ecommerce-warehousing/) along with order fulfillment services. The third-party logistics providers like Shiprocket specialize in integrated operations, warehousing and transportation services that can be further customized as per the needs of their customers. ## Fulfillment Centre A Fulfillment centre is a hub where inventory management and order fulfillment activities for an eCommerce business takes place. Right from receiving inventory to shipping products to the end customers, everything happens inside a fulfillment centre. Shiprocket Fulfillment has [fulfillment centres](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) across India where the businesses’ inventory is stored, managed, picked up, packed and, ultimately shipped to their customers within the same day or next day. ## Distribution Centre A distribution centre is a facility used for receiving, storing inventory temporarily, and redistributing goods based on the customers’ orders. At this point it is likely that you get confused between a warehouse and a distribution centre, but there is a fundamental difference between the two. A warehouse is used to store inventory or goods for longer periods, whereas a distribution centre is focused on a faster turnover of goods; i.e., it holds inventory for a lesser amount of time. ## Dropshipping In layman terms, dropshipping is a process where the order fulfillment is directly done by the manufacturer instead of the seller. The seller’s task is to receive the order from customers and forward it to the manufacturer for fulfillment. Dropshipping is an [order fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/) in which goods are produced as well as stored by the manufacturer himself. Whenever a customer places an order, the product is shipped directly from the manufacturer to the end customer. This is one of the most cost-effective order fulfillment processes for small businesses that are just stepping in the market. You can read more about dropshipping [here](https://www.shiprocket.in/blog/dropshipping-in-india/). ## Inventory Management Inventory management is the process of managing inventory levels, sales, and deliveries. It also includes tracking inventory levels to ensure adequate stock at all times. Management of raw materials, components, and finished products, as well as warehousing and processing such items, are all components of inventory management. To know about the best inventory management techniques for your eCommerce business, click [here](https://www.shiprocket.in/blog/inventory-management-techniques/). ## Self-fulfillment [Self-fulfillment](https://www.shiprocket.in/blog/self-fulfillment-challenges/) is an order fulfilment method where the eCommerce seller or merchant takes up each step of the order fulfillment process internally, without the help of any third-party logistics provider. It’s common among eCommerce businesses that are just starting to manage inventory and pack orders in their residence or place of work. ## Barcode Barcode is typically a machine-readable form of data representation that contains information to identify products faster. The data in a barcode consists of information related to the purchase order. A [shipping barcode](https://www.shiprocket.in/blog/shipping-barcode-for-ecommerce-order-fulfillment/) can identify the order and help access information such as products in the carton, customer name, delivery address, or mode of shipping. Barcodes on documents like purchase orders or return documents can retrieve the appropriate record from the server. ## SKU [SKU](https://www.shiprocket.in/blog/understanding-product-sku/) or Stock Keeping Unit is a unique number associated with a particular type of inventory for an eCommerce business. It is internally used to track business’ inventory. SKUs are alphanumeric in type and provide information about the essential characteristics of a product — price, colour, style, brand size, etc. ## WMS WMS or [Warehouse Management System](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) is a software used in warehouses to control and automate warehouse operations. It increases the efficiency of business’ warehousing operations. It facilitates the warehouse management team in their day-to-day planning, organizing, staffing, directing and controlling the use of available resources to move inventory inside the warehouse. At the same time, it supports the staff in monitoring the performance of movement and storage in the warehouse. ## SLA A Service Level Agreement or SLA is a contract provided by the fulfillment service provider that tells the business owner about how they will handle incoming orders, ship their items, and how they will carry their role in the overall business arrangement. SLAs report on order accuracy, the number of orders that get shipped every day, inventory shortages, and so on. These reports form a crucial part of order management as they produce a clear picture of expectations versus deliveries from the [fulfillment provider](https://www.shiprocket.in/fulfillment/). ## FIFO FIFO or First-in-first-out is a warehousing method where the first items to arrive at a warehouse are the first to leave the facility. The concept behind it is simple; the items received first at the [warehouse are the ones](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) held for the longest time. As a result, they grow closer to their expiry date as time passes. Business owners move up the SKUs of such products in the inventory, so that they are sold before they expire or perish and no worthless stock lies around in the warehouse. ## Storage Fees Storage fee is exactly what it sounds: the fee charged by the owner to store inventory in their warehouse or fulfillment centre. Shiprocket Fulfillment, a unique offering by Shiprocket that provides end-to-end fulfillment solutions for eCommerce businesses, offers **30 days of free storage** from the time a business has connected its store with the platform. ## Cross Docking [Cross-docking](https://www.shiprocket.in/blog/cross-docking/) is a logistics process where goods reach the end customer from a manufacturing unit or supplier, with close to none storage in between. This takes place in a distribution docking station or terminal that has minimal space for storage. Products are received at one end of this cross-dock called the inbound dock and transferred to the outbound dock. These materials are screened and sorted according to their destinations and carried to the outbound dock. ## Warehouse Kitting Warehouse kitting is a process where different yet related SKUs are combined to create an altogether new SKU. Warehouse kitting involves fulfilling customer orders by assembling single items into kits that are ready to be shipped right away, rather than picking and packing each item individually. For example, if a customer orders a mobile phone, he might have also ordered a mobile screen guard, headphones, and a back cover. The supplier, in this case, will assemble all of these into a single kit and ship to the end customer. ## Conclusion We hope this glossary will help you understand the process of order [fulfillment](https://fulfillment.shiprocket.in/) better. In case there are any other terms that you’re unfamiliar with, kindly let us know in the comments section below. Till then, happy shipping! --- ## https://www.shiprocket.in/blog/multiple-fulfillment-centres-benefits/ --- title: Use Multiple Fulfillment Centres For Your eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/multiple-fulfillment-centres-benefits/ description: The world of eCommerce is changing rapidly. Not just in terms of how customers can purchase products, but also how they receive those items. In a fast-paced world where one can get everything with just a few clicks, it has now become all the more important for eCommerce businesses to meet customer needs of delivering orders faster. How can this be ensured? Smarter order fulfillment is the only answer to it. last_updated: 2023-10-11 source: webpage --- # Here is Why You Must Use Multiple Fulfillment Centres For Your eCommerce Business The world of eCommerce is changing rapidly. Not just in terms of how customers can purchase products, but also how they receive those items. In a fast-paced world where one can get everything with just a few clicks, it has now become all the more important for eCommerce businesses to meet customer needs of delivering orders faster. How can this be ensured? Smarter order fulfillment is the only answer to it. While smaller businesses opt for [self-fulfillment](https://www.shiprocket.in/blog/self-fulfillment-challenges/), i.e. they fulfill orders from their own homes or warehouses, medium and large scale businesses usually opt for outsourcing fulfillment to a third-party logistics provider or a 3PL. When you outsource your fulfillment to a third party, you get access to multiple warehouses and fulfillment centers. Using a 3PL offering multiple fulfillment centers can be quite beneficial for your eCommerce business. Whenever it comes to the [location of a fulfillment center](https://www.shiprocket.in/blog/tips-to-choose-the-right-fulfillment-centre-location/), you must consider where your customers are located. Since your customers don’t usually reside in a single geographic region, using one fulfillment center can make it nearly impossible to efficiently reach the majority of people who buy from you. The best way to reach as many customers you want is by distributing your inventory across multiple fulfillment centers. Inventory distribution is the splitting of products across various fulfillment centers that are strategically located closer to the end customers. Let us take a look at few of the benefits of tying up with multiple fulfillment centers: ## Deliver Faster to Customers With customers expecting fast delivery of their orders, next-day, or even the same day, using multiple fulfillment centers and storage locations lets you reduce the delivery times. With today’s expectation of next-day delivery and same-day delivery, a longer time in transit can prevent your customers from buying from you in the first place or making a repeat purchase. According to [reports](https://www.invespcro.com/blog/same-day-delivery/), nearly 49% of customers are more likely to shop online if they receive their products the same day or the next day. For instance, if you utilize fulfillment centers in hubs located in Delhi and Mumbai, it will be easy to get the orders delivered the same day to people living in both the cities, as the inventory will be situated closer to them. ## Reduce Shipping Costs When you ship products from only one warehouse, it can take a long time to reach your end customer. A longer shipping distance means increased shipping costs. Thus, you will have no option but to charge your customers for these increased charges. High shipping costs are one of the top reasons for [shopping cart abandonment](https://www.shiprocket.in/blog/shopping-cart-abandonment/). Storing inventory closer to your customers helps lower shipping costs because orders will travel a shorter distance. It is always less expensive to ship an order 40 km than 400 km. Of course, having access to a 3PL’s network of [ecommerce fulfillment](https://www.shiprocket.in/fulfillment/) centers lets you use multiple facilities without paying for the infrastructure, staff, and equipment yourself. ## Expansion Possibilities of your Business Distributing your inventory across multiple fulfillment centers gives you an opportunity to grow your business. As and when your business grows, you will need to expand your inventory volume, which means you need more space to store your products. And growth comes down to speed. If you can get your inventory shipped out to your customers faster, you can deliver more products and improve the customer experience. It’s a win-win situation! ## Reduce Returns With multiple fulfillment centers, you can store your inventory closer to your customer’s delivery location. This will result in reduced delivery time and cost. Therefore, if your orders reach your customers on time in the best state possible, the chances of return orders decreased by a large margin. Major causes of return include late delivery, tempered [packaging](https://packaging.shiprocket.in/ecommerce-packaging), etc. Multiple fulfillment centers can help you avoid these problems and serve your customers better. ## Avoid Risk Using multiple fulfillment centers to store your inventory helps you in having a back up of inventory in other fulfillment centers if, for any reason, a package cannot leave a particular fulfillment center. For example bad weather conditions. Bad weather conditions or any other natural calamity prevent shipping companies from making it to the fulfillment center and causes [delays in shipping](https://www.shiprocket.in/blog/avoid-shipping-delays-deliver-shipments-time/). This impacts the order delivery process. When you split your inventory across multiple fulfillment centers across various cities, you will have backup inventory in the other locations. ## Easier Access for Clients Depending on your business nature, some of your customers may prefer to arrange their product delivery or pickup. Your customers may also inquire about different distributors to check inventory or operations before deciding to go ahead with the purchase. If you have fulfillment centers at multiple locations, it will make it easier for the prospective buyers to see the inventory or pick their product themselves. ## Increased Customer Satisfaction Greatest customer experience and delivering the highest customer satisfaction is the topmost priority of all the businesses these days. Customers’ loyalty is no longer based on the brand name or products or its price. Their loyalty is now dependent on the service they receive and their experience with the brand. Faster delivery of the product, lower or no shipping cost, etc. help improve customer satisfaction. A higher level of satisfaction leads to repeat business, and multiple fulfillment centres can be a great strategy to achieve this. ## Shiprocket Fulfillment – The Ultimate End-to-end Warehousing and Fulfillment Solution for your Business Shiprocket Fulfillment is end-to-end order fulfillment and warehousing solution for your business. We offer fulfillment centers in different parts of the country making shipping within cities and within zones much easier. With a network of fulfillment centers and tech-enabled infrastructure, [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/) lets you simplify your inventory management, warehouse operations, and other logistics needs. You get to increase delivery speed by up to 40% while reducing shipping costs by up to to 20%. All eCommerce businesses are now in a competitive spirit, which is getting them to explore further into the field of smart order fulfillment, one of the aspects being storing inventory in multiple fulfillment centers. It’s time for you too to outsource your order [fulfillment](https://fulfillment.shiprocket.in/) needs to an experienced fulfillment provider who can provide you with the right fulfillment center locations for your eCommerce business, based on your customers’ locations. --- ## https://www.shiprocket.in/blog/multichannel-inventory-management/ --- title: What is Multichannel Inventory & How to Manage it Effectively? - Shiprocket url: https://www.shiprocket.in/blog/multichannel-inventory-management/ description: Multichannel inventory management refers to overseeing stock levels, reorders, and inventory forecasting across sales channels. It helps track and plan for inventory turnover and is where supply meets demand. last_updated: 2023-11-02 source: webpage --- # What is Multichannel Inventory & How to Manage it Effectively? If the case for selling on multiple channels wasn’t appealing enough before, recent months have made it abundantly clear that sellers should be active in more than one store. But expanding to new channels doesn’t always come naturally for sellers. Often, sellers are challenged with the need to scale operations quickly — and one of the most critical tasks involves [managing inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) on more than one channel (also known as multichannel inventory management). *[Image: ]* ## What is Multichannel Inventory Management? Multichannel [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) refers to overseeing stock levels, reorders, and inventory forecasting across sales channels. It helps track and plan for inventory turnover and is where supply meets demand. ### Single-Channel vs. Multichannel Inventory Management When you’re selling on one channel like [Shopify](https://www.shiprocket.in/blog/beginners-guide-to-setting-up-your-shopify-store/), BigCommerce, or Amazon, you’re usually managing one pool of inventory, one set of sales data, and one set of product listings. Your main challenges are controlling costs and ensuring there are no discrepancies between your listed quantity and what’s actually in your eCommerce warehouse, what’s being shipped, and what’s being restocked. Each time you add a new sales channel, this process becomes exponentially more cumbersome. Multichannel retailing forces you to factor in various buying behaviors, turnover rates, return frequencies, shipping speeds, and demand across channels — in addition to the usual complexities of inventory management. You not only have to rebalance inventory according to what’s in your warehouse but also what’s concurrently listed on multiple channels. For example, if you sell the same products on various channels, you’ll need to manage and merge [SKUs](https://www.shiprocket.in/blog/understanding-product-sku/) to know which are identical products and manage the inventory accordingly. At any point, orders could be flying in from multiple channels at the same time. It’s easy to lose track of stock levels and rack up backorders. Without a system built specifically for multichannel inventory management, it’s nearly impossible to keep your head above water and prevent capital from getting tied up in inventory as you grow. ## Qualities of a Sound Inventory Management System *[Image: ]* A software can alleviate hurdles and risks that come with running a multichannel inventory business. Most sellers find that they need some combination of the features listed below when evaluating inventory management software for their present needs and growth. ### Integrations with Marketplaces, Warehouses, 3PLs, and Apps The right system will have direct integrations with the marketplaces, vendors, [3PL](https://www.shiprocket.in/blog/3pl-for-ecommerce/)s, and apps you work with that affect inventory tracking. It should serve as the central command center, where you have full visibility over your stock’s status and location. This allows for complete, consistent, and accurate data, which is needed for multichannel inventory management. It keeps your whole team — from your warehouse staff to purchasing managers — on the same page. ### Near Real-Time Inventory Updates One core component of any [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) inventory solution for sellers is the ability to automatically and continually update listed quantities. You should never have to update quantities by hand. When an order comes in, your multichannel inventory management software should immediately reserve inventory for it (even as payment is processing) and update your listing to prevent backorders. You should also set inventory thresholds or buffers so that once total inventory for an SKU reaches a specific level, it becomes available for purchase on only one channel to prevent overselling. ### Forecasting Demand forecasting is foundational to a scalable inventory plan. To be effective, your system needs to account for many more factors outside of historical sales data. Those factors include: - Lead times - Holding costs - Shipping and handling costs - Manufacturing and product costs - Profit margins - Sales velocity Look for a multichannel [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) system that doesn’t just alert you when stock is running low. Find one that proactively suggests ways to optimize inventory based on new trends, sales variance, and estimated costs or profits on each marketplace. *[Image: ]* ### Reorder Points and Purchase Orders (POs) As your forecasting becomes more nimble, the purchasing process needs to evolve as well. Too many merchants still create POs by hand, then file them outside of their inventory system. This requires someone to update stock levels inside the software then manually. The ideal multichannel inventory management system includes PO automation. It allows you to create POs on the fly by auto-populating standard information and offering one place to check order statuses (drafts, approvals, rejections, and sent orders). This capability also enables you to set custom to reorder points. You should be able to whip up a PO for any SKU if demand fluctuates suddenly for just in time inventory. This helps keep just enough inventory on hand, so you don’t overspend on inventory upfront and all of its subsequent [warehousing costs](https://fulfillment.shiprocket.in/pricing/). ### Reporting and Analytics Inventory plans are always changing to adapt to world events or changes to your businesses. Needless to say, you need to have the right data and distribution metrics accessible at any time to make intelligent decisions. At a minimum, your multichannel inventory management software should show how your inventory performed over the last week, month, quarter, and year(s). It should highlight total sales, profit, and more for each channel you sell on, allowing you to identify bestsellers as well as slow-moving products. For day-to-day multichannel inventory management, your software should let you drill into live counts, inventory days on hand, days until out-of-stock, stock out/opportunity costs, inbound shipments, returns, and more. ### Kitting and Bundling If you plan on offering multipacks or virtual bundles, make sure your multichannel inventory management software can track stock around the component and master SKUs. For example, if a buyer purchases a bundle containing shampoo and conditioner, your software should subtract one from the shampoo SKU, conditioner SKU, and bundle SKU. Rather than having to pre-package items as [kits or bundles,](https://www.shiprocket.in/blog/warehouse-kitting/) you can now sell them as single or bundled units—just make sure you’re able to track and route them appropriately. *[Image: ]* ## 2 types of Automated Multichannel Inventory Management Solutions While the software is the most reliable solution for multichannel inventory management, not all software is created equal. Some systems are cheaper and more restricted in their capabilities, while others are built to support end-to-end operations. In many cases, you get what you pay for. ### Basic There are some free or low-cost options available to small and mid-sized sellers. These are often cloud-based. Some platforms only work with a few channels and are specifically built for specific business types, like [drop shippers](https://www.shiprocket.in/blog/the-cheat-sheet-find-dropshippers-india/). Standard features include automatic stock updates, order tracking, and alerts when an item is running low in stock. Many offer simple sales reports or cost analyses, as well. #### Advanced Robust multichannel inventory management systems can integrate into a multitude of sales channels, services, and software. They’re more scalable and customizable to your business needs. While they offer flexible inventory management tools, they provide many other tools outside of this, helping to optimize your product data, listings, pricing, and different workflows. They play nicely with [3PLs](https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/), which can use the data within your software to pick, pack, and ship items as efficiently as possible. ## Conclusion Multichannel inventory management can be significant growing pain for any multichannel business. From potential stockouts to confused orders, there are many ways in which multichannel inventory management can run amok without the right tools in place. Get ahead of potential issues by identifying operational inefficiencies that will only worsen when new channels are thrown into the picture. Take the time to explore the inventory solutions at your disposal. Whether you choose a primary platform or a more advanced solution, like the **_Shiprocket Fulfillment_**, know when to invest in multichannel inventory management software to help make the job better and more comfortable. *[Image: ]* --- ## https://www.shiprocket.in/blog/medium-for-ecommerce-business/ --- title: Tips & Tricks to use Medium For Your eCommerce Business - Shiprocket url: https://www.shiprocket.in/blog/medium-for-ecommerce-business/ description: You have often come across multiple social media channels to promote your eCommerce website, such as Facebook, Instagram, Twitter, and so on. But how often have you heard of Medium when it comes to promoting your business? last_updated: 2023-11-02 source: webpage --- # Tips & Tricks to use Medium For Your eCommerce Business You have often come across multiple social media channels to promote your [eCommerce website](https://www.shiprocket.in/blog/ecommerce-website-maintenance/), such as Facebook, Instagram, Twitter, and so on. But how often have you heard of Medium when it comes to promoting your business? Maybe just a couple of times. Medium is seldom mentioned as the top platform for content marketing. However, smart companies nowadays are actively using this platform to reach out to an audience who is interested in what the author is talking about their business. Medium is less of a social networking site and more of a platform for high-quality content. And, what better way to promote your business than creating rich content related to your business’ features, vision, end goals, and so on. Medium is the platform where your content can be discovered and appreciated for its richness. You can start growing your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/) by creating a separate Medium publication dedicated to your content about your company. With the increase in the number of followers on your Medium publication, more and more people will come to know about your brand. You can quickly drive quality traffic to your eCommerce site by creating popular stories on Medium. All of these ideas indeed sound great. But what do you exactly need to achieve these goals? Let us take a look at how Medium can help your eCommerce business grow to the next level- ## How does Medium Work? Each story on Medium receives views from three types of audiences: the readers of your company publication, your (author’s) followers, and those who follow the tag. A tag is a popular word (related to your business) having several views that you add to your story while publishing. Once you write a story on Medium, it will show your content to all those people you are already connected to on other social media channels. Your Medium followers will immediately receive an email notification whenever you publish a new story. If a Medium recommends your story, it will be shown to his/her followers too. The quality of your content will most often determine whether anyone will stay with it or skip it immediately after opening. People often enter Medium with a particular piece of content they had found somewhere else and stay to see what more there is to read. Medium shows reading time for all stories and rates content based on reader engagement. This means that if people have read [your content](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/) to the end most of the time and added many claps, it will inevitably become trending. The algorithm also considers the number of views and recommendations, but the read ratio (the percentage of people who read your story to the end) – is the most critical metric. ## How to Get Started with Medium? Starting on Medium is pretty simple. Let us take a look at how to do that: - The first step is to create a profile. - After you are done creating a profile, start a publication under your profile. - In case you wish to import content from other platforms, you can do that using the Import tool. - Interact with other authors by commenting and clapping on their Medium stories. - Encourage your readers and followers to respond to your stories by tagging them directly. This will ensure your readers get sufficient importance. - Add catchy story titles. - Try original and high-quality photographs to make your content more authentic. - Keep [SEO](https://www.shiprocket.in/blog/dos-and-donts-of-ecommerce-seo/) in mind while creating a title and URL slug for your publication. - Keep keywords in mind while writing your post titles, and try not to make them longer than 50-60 words. ## How to Use Medium As a Marketing Channel for your Business There are multiple ways in which Medium can be beneficial to your eCommerce business. Let us look at a few of the ways how you can leverage Medium to grow your business: ### Repurpose Content from your Blog or Website This is a great way to promote your business on Medium – by republishing or repurposing content directly from your website. You can either publish blogs as it is or posts snippets of your blog. However, you must ensure that the snippet contains relevant content, and it is a standalone piece on its own. You can add a ‘read more’ phrase into it so that your readers can ultimately land on your website’s blog page. ### Create a Collection Around a Specific Theme Create a themed collection related to your business, and publish content about that particular theme, which can be either newly created content around your business or articles syndicated from your blog. This will help establish your [brand](https://www.shiprocket.in/blog/role-of-branding-in-ecommerce/) as an expert in your field. ### Publish Visual Content More Often Visual content always attracts more audience. Not all stories need to be in a written format. You can create a video, an illustration, or relevant infographics to promote your brand. You will see a drastic jump in the number of viewers engaging with your content. ### Tell Interesting Stories to Readers Do not forget the main agenda of Medium. Medium is accessed by people who want to read insightful stories. Therefore, [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) using Medium for promotion purposes must always keep in mind not bragging about their brand. Instead, write stories that consist of useful information for your readers. Your top priority should always be to add value to your readers’ lives. ### Recommend your Industry-related Posts Your followers on Medium will always see articles you recommend on their homepage with a line saying that you recommended a particular story. Take advantage of this opportunity to make a positive impression as an influential voice in your industry and as a brand that leads people to highly-engaging content. ## Integrate Medium into your Content Marketing Strategy Unfortunately, you cannot connect your Medium blog to your business profile on Facebook or Twitter and automatically sync it. You will have to use your account to do it. Add your Medium post links to your eCommerce website and all your social media accounts so that people get a chance to read more of your business-related content. One essential thing to follow is not to immediately republish all content from your blog to Medium. You need to wait for a week or two for [Google](https://www.shiprocket.in/blog/google-trends/) to index your content and then syndicate part of the blog as a Medium story with links to your website. Choose to republish those blogs on Medium, which are of high quality and are already generating adequate amounts of traffic to your website. Use the Google UTM tool to which posts are bringing the most traffic to your eCommerce website. ## Final Say Now that we have told you about the importance of this less-talked-about platform, it’s time you implement these ideas to promote your website on Medium. Keep your content highly engaging and give your audience sufficient information, which will help you build your business as a reputable brand. Medium has got immense reach to help you grow your business to the next level. --- ## https://www.shiprocket.in/blog/inventory-management-vs-warehouse-management/ --- title: Differences between Inventory & Warehouse Management -Shiprocket url: https://www.shiprocket.in/blog/inventory-management-vs-warehouse-management/ description: The two terms – inventory management and warehouse management – are often used interchangeably or synonymously by many of us. But in reality, both of these processes are quite different from each other. It is extremely important for anyone associated with running eCommerce businesses to know the differences between the two terms, especially when you are planning to purchase specific packages. last_updated: 2023-11-02 source: webpage --- # Learn the Differences between Inventory & Warehouse Management The two terms – inventory management and [warehouse management](https://www.shiprocket.in/fulfillment) – are often used interchangeably or synonymously by many of us. But in reality, both of these processes are quite different from each other. It is extremely important for anyone associated with running eCommerce businesses to know the differences between the two terms, especially when you are planning to purchase specific packages. *[Image: Warehouse management vs inventory management]* So, here we have listed all the important differences between [inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) and warehouse management for you to get a clear understanding- ## What is Warehouse Management? [Warehouse Management](https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/) is the process of maintaining and controlling the operations inside a warehouse, usually performed by warehouse managers. The process of warehouse management begins right from receiving the inventory from the seller, movement of goods inside the warehouse to allocating storage space for all the products inside the warehouse. It encompasses everything that takes place inside the warehouse. Warehouse management includes all the below activities – 1. Managing inventory and equipment effectively 2. Training and educating employees at the warehouse 3. Maintaining relationships with courier companies for timely delivery of items to end customers 4. Demand forecasting 5. Obtaining certifications and licenses from concerned authorities 6. Scaling warehouse operations with business growth 7. Keep a track of daily inbound and outbound shipments and many more activities To make warehouse operations easier, businesses often opt for a [Warehouse Management System or WMS](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) in their warehouse. A Warehouse Management System helps in maintaining the inventory levels, avoids stock out situations, therefore allowing you to get the best return on investment. It is much easier to keep a track of your inventory and your shipments with a dedicated WMS in place. It also helps in performing accurate demand forecasting by telling you which products are selling the most and which are not even moving from their shelves. Warehouse Management is a crucial part of running a business. If a customer is unable to purchase the stock he needs or finds the order process difficult, there are high chances he might shift to another supplier. This is when effective **warehouse management** comes into play. ## What is Inventory Management? Inventory management is the process of keeping a track of a company’s stocked inventory. It helps in channelizing the inventory accordingly and delivering to the end customers without any delay. This process also monitors the weight, dimensions, amounts of the inventory in stock. Having an effective [inventory management system](https://www.shiprocket.in/blog/inventory-management-software/) in place helps eCommerce businesses to prevent any time lag in processing an order to the final delivery, as it will keep an accurate track of all the goods in the storage. In today’s competitive world, it’s highly important that you always have the data of your inventory levels on your fingertips, because only then you will be able to provide your customers with a great shopping experience. Inventory Management System is an effective way to perform inventory checks for your business, without losing out on any potential sales. ## Differences Between Inventory Management and Warehouse Management ### Complexity Inventory Management is a comparatively simpler process than warehouse management. While inventory management gives you the record of the total inventory you have in a specific storage location, warehouse management, on the other hand, is the process that businesses follow to manage storage systems within a warehouse. For example, if a single warehouse has multiple storage bins of the same product, warehouse management systems will help you manage all of the items, whereas an [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/) system can only tell you how many of the specific items you have. ### Control Inventory management will only tell you about the quantity of a specific item you have in your already stocked goods. However, the management of that inventory inside a warehouse will be done through warehouse management, which allows you to dedicate specific locations for the inventory. A Warehouse Management System provides a company with much more control over its operations, as it gives them much more information than an Inventory Management System to perform the other tasks in order fulfillment. ### Integration There is a difference between to what extent inventory management and warehouse management can be integrated into the entire order fulfillment process of a business. Typically, inventory management is the first thing that takes place in warehouse management. Warehouse management, on the other hand, is closely related to other aspects of [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), such as product supply, sales, distribution, etc. In simpler terms, warehouse management is much more critical to the day-to-day operations in the entire order fulfillment process as compared to inventory management. *[Image: eCommerce fulfillment lead magnet]* ## Key Differences Between a Warehouse Management System (WMS) and Inventory Management System (IMS) If we have to state the differences between the two solutions in a single statement, then we must say a Warehouse Management System tracks units of storage spaces inside a warehouse, forecasts demand whereas an Inventory Management System tracks counts of individual items. Let us get into the detailed understanding of the two solutions- ### Warehouse Management System A Warehouse Management System is a software that controls and automates various warehouse operations. The motive behind having a [warehouse management system](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/) is to increase the efficiency of a business’s warehousing operations. It facilitates the management in their day-to-day planning, organizing, staffing, directing, and controlling the use of available resources to move inventory inside the warehouse while supporting staff in the performance of movement and storage in the warehouse. This software can also monitor inventory across multiple sales channels. It is typically purchased by businesses to satisfy high customer demand requirements and when the inventory and workload are larger than what can be handled manually. ### Inventory Management Software An inventory management software tracks the inventory levels, orders, sales, and deliveries for a business. This software works well for businesses that are looking for inventory software that is less complex and is focused on the handling of the physical product itself. [Inventory management software](https://www.shiprocket.in/blog/inventory-management-software/) is ideal for small to midsize businesses that do not have a wide range of products. Although this software’s features are limited to inventory, that is actually its greatest benefit. For a business that does not require a fancy and complex management system, inventory management software is ideal. ## How are Warehouse & Inventory Management Related? Inventory management is also considered as a part of warehouse management. Warehouse inventory management is a specific task for every warehouse associated with the business. Even the warehouse management and inventory management are separate operations, they are carried out in synchronization to make sure that the fulfilment supply chain is intact and no issues are faced from start to end. ## Final Say Now that we have jotted down the differences between warehouse management and inventory management for you, its time for you to decide which process works best for your business. While both the processes have been introduced to reduce manual efforts and increase efficiency, they do so in their own distinct ways. *[Image: SR Fulfillment]* --- ## https://www.shiprocket.in/blog/inventory-distribution/ --- title: 3 Reasons Why Inventory Distribution is Relevant for your eCommerce Business url: https://www.shiprocket.in/blog/inventory-distribution/ description: Every eCommerce store owner wants to serve as many regions and customers as possible. The main focus of all businesses is to widen their reach and sell to customers across the country. The eCommerce sector is continuously evolving. last_updated: 2023-11-24 source: webpage --- # 3 Reasons Why Inventory Distribution is Relevant for your eCommerce Business Every eCommerce store owner wants to serve as many regions and customers as possible. The main focus of all businesses is to [widen their reach](https://www.shiprocket.in/features/serviceable-pin-codes/) and sell to customers across the country. The eCommerce sector is continuously evolving. As a modern e-tailer, you need to consistently adapt your strategies and processes to ensure you stay ahead of the game in this competitive market. One of the most efficient ways to ensure maximum reach, combined with keeping up your A-game is Inventory Distribution. *[Image: Inventory distribution relevance]* In this article, we will take you through the concept of inventory distribution and how relevant it is for your eCommerce store. First and foremost, let us take a look at what is inventory distribution- ## The Concept of Inventory Distribution You must have heard industry experts talking about keeping your inventory close to your customers for fast delivery. You are wondering what they meant? They mean Inventory Distribution! Inventory distribution is where the inventory of a business is divided into multiple shipments and sent to [fulfillment centers or warehouses](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/) of a 3PL across various locations in the country. Distribution of inventory allows eCommerce sellers to reach customers located at every nook and corner of the country. Spreading the inventory across [multiple fulfillment centers](https://www.shiprocket.in/blog/multiple-fulfillment-centres-benefits/) ensures it is kept closer to the end customers, reducing the transit time of the goods. *[Image: Order fulfillment]* ## How does Inventory Distribution Work? Now that you know what inventory distribution means, let us take an example to understand how inventory distribution works. Samir runs an online handicraft store with its base at Gurugram and fulfills orders from a warehouse in Faridabad. One fine day, he receives an order from a customer located in Hyderabad. On receiving the order, the parcel was packed and dispatched from the warehouse at Faridabad the next day. Given the distance between Faridabad and Hyderabad, the customer received the order in the next 12 days. *What is the outcome?* A dissatisfied customer was all that Samir earned. The customer was upset due to the longer time it took for the parcel to arrive, and may never shop from his store again. The customer would have multiple other options near Hyderabad who could deliver his package within a day or two. Therefore, Samir faces a ‘lost customer.’ *What could Samir have done?* Samir should have signed up with a third-party logistics provider like [Shiprocket Fulfillment](https://www.shiprocket.in/blog/why-your-ecommerce-business-needs-shiprocket-fulfillment/) that offers sellers to keep their inventory across multiple fulfillment centers. He could have distributed his inventory across various locations, including a fulfillment center near Hyderabad, which would have saved him a customer. The buyer would then have received the order within a day or two from the fulfillment center near Hyderabad and would have shopped from his store again. This is precisely how inventory distribution works! It used a [hub and spoke model](https://www.shiprocket.in/blog/hub-and-spoke-model-fulfilment/) — the fulfillment centers or warehouses work independently from where customer orders are fulfilled from the nearest location. Whenever there is a surge in demand for a particular product in any one fulfillment center, the seller can easily use the other centers to fulfill the order. *[Image: Without Inventory Distribution]* ## How Relevant is Inventory Distribution for your eCommerce Business? The most important thing you must do to decide whether inventory distribution is relevant for your [eCommerce store](https://www.shiprocket.in/features/free-ecommerce-store/) or not is analyzing where your customers are mostly located. If you find out that most of your customers are located near you, it’s good to store your inventory in your current warehouse. However, after analyzing the location of your customer base, you find out that your customers are located across the country. It’s best to tie up with a 3PL that offers you to store your inventory in multiple fulfillment centers warehouses. Below are a few advantages of inventory distribution that will yield you superb results for your eCommerce business – ## Reduce Shipping Costs When you opt to ship from a single warehouse, it will take a long time for the products to reach your customer than if you distribute your inventory across multiple fulfillment centers in the country. Higher the distance traveled by the products, the higher will be the shipping costs. Storing inventory closer to your customer will [lower the shipping costs](https://www.shiprocket.in/blog/reduce-shipping-costs-with-shiprocket/) because orders will travel a shorter distance. It is always less expensive to ship an order 30 km away than 300 km. Having access to a 3PL’s network of fulfillment centers lets you use all its facilities without investing in any additional infrastructure. With Shiprocket Fulfillment, you can **drive down your shipping costs by up to 20%**. *[Image: SR Fulfillment]* ## Ship Orders Faster With customers, nowadays, expecting their orders to be delivered in a day or two, it has become more critical to ensure [fast delivery](https://www.shiprocket.in/blog/same-day-shipping/). Choosing to distribute your inventory will take you closer to your customers, reducing the time taken to deliver the orders. With 3PLs like Shiprocket Fulfillment, you can choose to store your inventory closest to the customers and **increase your delivery speed by up to nearly 40%**. ## Distribute The Risk Inventory distribution helps you distribute any risk in case of emergencies and lets you have backup options if your orders are not able to leave anyone particular warehouse or fulfillment center. These situations arise mostly in cases of adverse weather conditions in a specific area or natural disasters. When you split your [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/) across geographic regions, you will have backup inventory in other locations. Whether to prevent delays or lost stock, it can be better to be safe than sorry. One of the best examples is the current pandemic of COVID-19. Suppose you have distributed your inventory across multiple locations, and one of your fulfillment centers falls under a containment zone. In that case, you still have options in other zones from where the orders can be shipped. ## Final Say Inventory distribution is a significant factor that decides the success of your eCommerce business. Ultimately, the more customers you reach, the more revenue you will generate. Therefore, include inventory distribution techniques in your business strategy and see your business grow like never before. If you’re wondering which 3PL to go for that provides multiple fulfillment centers, [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is the answer! *[Image: SR Fulfillment]* --- ## https://www.shiprocket.in/blog/inventory-carrying-cost/ --- title: Everything About Inventory Carrying Cost & How to Reduce it - Shiprocket url: https://www.shiprocket.in/blog/inventory-carrying-cost/ description: Inventory carrying cost is incurred to hold or store unsold inventory inside a warehouse. Inventory carrying cost includes warehouse employees’ salary, the price of storage of those unsold goods, handling, transportation, taxes, shrinkage, combined with the costs of out-of-date or expired items, damaged items, etc. last_updated: 2023-11-02 source: webpage --- # All You Need to Know About Inventory Carrying Cost & How to Reduce it According to several studies, surging customer demand is one of most businesses’ highest supply chain challenges. Almost two out of every three eCommerce businesses struggle to keep up with the rising demand. While [inventory stock out](https://www.shiprocket.in/blog/what-is-inventory-stock-out/) situations, especially during the peak seasons, can be harmful to a company, the irony is lakhs of rupees are wasted every year in excess stock situations. Most businesses often struggle to maintain a balance between the two costly challenges. An inventory doesn’t only cost when a business purchases it; it costs, even more, to preserve that inventory inside the warehouse, especially when you have excess inventory lying around. This cost is what we call ‘inventory carrying cost.’ Let us dive deeper into the concept of inventory carrying costs and how you can reduce it- ## What is Inventory Carrying Cost? In simple terms, inventory carrying cost is incurred to hold or store unsold inventory inside a warehouse. Inventory carrying cost includes [warehouse](https://www.shiprocket.in/blog/warehouse-inventory-management/) employees’ salary, the price of storage of those unsold goods, handling, transportation, taxes, shrinkage, combined with the costs of out-of-date or expired items, damaged items, etc. Inventory carrying cost depends on inventory turnover rate, number, and variety of SKUs present in the stock and whether you [fulfill your orders](https://fulfillment.shiprocket.in/) or hire someone else for it. ## Inventory Carrying Costs That Eat into your Profits Inventory carrying costs include all of the expenses you incur by stocking material in your warehouse or your store. These costs are split into four parts: 1. Capital costs 2. Storage space costs 3. Inventory services costs 4. Inventory risk costs ### Capital Costs It is the largest component of the total costs of carrying an [inventory](https://www.shiprocket.in/blog/optimize-inventory-management/). It includes everything related to the investment, the interests in working capital, and the opportunity cost of the money invested in the stock. One way to determine the capital costs is to use a weighted average cost of capital (WACC). This is the rate a company is expected to pay on average to all its security holders to finance its asset. Typically, capital costs tend to be vastly underestimated by inventory buyers. A common mistake to avoid is to reduce them to short-term borrowing rates since rates can fluctuate over time and hurt profitability. ### Storage Space Costs [Storage space](https://www.shiprocket.in/fulfillment/) costs are a combination of the warehouse rent plus the handling costs of moving the materials in and out of the warehouse. These costs are dependent on your type of storage and if you have a privately owned warehouse or use [Third Party Logistics (3PL) providers](https://www.shiprocket.in/blog/benefits-of-3pl-distribution-centre/). ### Inventory Services Costs Inventory service costs include insurance, IT hardware and applications, tax in some countries, and physical handling of the inventory. The insurance that a company pays depends on the type of goods in the warehouse and the inventory levels. The higher the inventory level is in the warehouse, the higher the [insurance](https://www.shiprocket.in/blog/shipping-insurance-ecommerce/) premium will be, which can also eat away at profit margins. ### Inventory Risk Costs Risks include shrinkage, which basically is the loss of products between the recorded inventory and the actual inventory. The difference is caused by administrative errors (shipping errors, misplaced goods, systems not updated, etc.), pilferage, theft (including employee theft), damage in transit, or during the period of storage (because of incorrect storage, water or heat damage, etc.). Inventory risk costs also take into account the obsolescence factor, that is, the costs occurring when items are no longer wanted by the market. ## Why is Carrying Costs Important for eCommerce Businesses? [Inventory management](https://www.shiprocket.in/blog/optimize-inventory-management/) is a key aspect of running a successful business. It directly impacts your customer experience, which ultimately impacts your business. Here is why inventory carrying costs in important for your business- ### Always Keep Track Of Expenses Inventory carrying costs are an important part of the expenses of a business. Inventory accounting, or the process of accounting for changes in the value of inventory over time relies on proper tracking carrying costs. If you know how many SKUs you have in hand, how much your warehouse storage costs are, and expenses like warehouse rent, salaries of employees, insurance, and other costs associated with storing your inventory, you will always have a clear idea of your total inventory carrying costs. ### Calculate Profit Correctly The accuracy of the profit that your business records are directly dependent on the accuracy of your inventory carrying costs. Simply knowing the current inventory value doesn’t acknowledge the inventory holding costs associated with storing a [product](https://www.shiprocket.in/blog/product-page-optimization/) until a customer is ready to buy. When you understand your carrying cost, you can calculate your potential profit as well as how much cash you will have available for future production needs. Let’s take this example: If it costs you Rs. 20 to manufacture a product and you sell it for Rs. 100, then you can record a Rs. 80 profit, right? Well, if you forgot to account for the Rs. 10 it costs on average to store each unit before it sells, then you should actually add Rs. 10 more to the cost per item. ### Increase the Efficiency of your Business If you’re paying a lot of money to hold a level of inventory that’s not [selling](https://www.shiprocket.in/blog/online-selling-process/) quickly, then you might be harming the financial health of your business. For example, if you sell inventory within 180 days of buying it as compared to having it sit for only 90 days, your carrying costs may double. Tracking your carrying cost should help reveal areas of potential savings for your business. If your business has poor inventory flow and high carrying costs, you may want to identify products that are low sellers that must be phased off, warehouse locations that can save you money, or even find different manufactures that can lower costs. ## How to Reduce Inventory Carrying Cost Without wasting much of your time, we would suggest that it’s time that you opt for an “automated” inventory management software for your business. The automated inventory management software is proactive, and you don’t have to feed every piece of information manually. It can be integrated into almost all types of Marketplaces, 3PLs, shipping portals, etc. This makes most of the tasks easy and doable while you sit and manage everything through one portal. As a result, you reduce human efforts and errors, saves time, which means you are ahead of your competitors in every aspect. The software checks the demand forecast accuracy, which will help you to keep track of your [demand forecasts](https://www.shiprocket.in/blog/big-data-in-inventory-management/) and ultimately lead you towards forecasting demand accurately. The software comes with on-demand automation that helps you to automate your [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) process. Flawless order fulfillment means shorter lead time and increases perfect order percentage, which ultimately will increase the inventory turnover ratio and hence decrease Inventory carrying cost. ## Conclusion Inventory carrying cost plays a vital role in increasing or decreasing the profit of any eCommerce retailer or manufacturer and hence should be curbed down as much as you can. And to cut down on inventory cost, age-old techniques or excel won’t help it; instead, you need to resort to automated inventory management software to decrease inventory carrying cost and to [grow your business](https://www.shiprocket.in/blog/build-an-email-list-for-your-business/) exponentially. --- ## https://www.shiprocket.in/blog/sms-marketing-for-ecommerce/ ```markdown --- title: SMS Marketing for eCommerce: A Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/sms-marketing-for-ecommerce/ description: SMS marketing is one of the most popular kinds of marketing for businesses. Although there have been tremendous changes in customer preferences in recent years to interact with brands, and with the advancements in the marketing software, SMS has become an essential and structural channel. last_updated: 2023-11-02 source: webpage --- # A Guide to SMS Marketing for eCommerce SMS marketing is one of the most popular kinds of [marketing for businesses](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/). Although there have been tremendous changes in customer preferences in recent years to interact with brands, and with the advancements in the marketing software, SMS has become an essential and structural channel. The value of SMS marketing has flourished due to being short and easy to consume by consumers. Gen Z and the Millennials are the preferable target audience as they are the ones who grew up with this technology. Therefore SMS and Email are perfect complementary services in terms of digital marketing. SMS communication was and is still known as a leading form of digital communication. There are still a few percentages of the population not using smartphones, which means opting for other types of digital marketing; those few percentages won’t be targeted. ## What is SMS marketing? (SMS) SHORT MESSAGE SERVICE, which is also known as a text message. Usually, marketing brands opt for SMS marketing channels to connect with their customers. The difference between SMS and [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) is that SMS tends to be short and crisp with a limit of 160 characters and offers immediate delivery. One of the best features of SMS marketing are enlisted below: - It helps in increasing brand awareness. - Tends to boost engagement from customers. - It is observed that it also helps to generate more leads. Apart from these features, there is always one question that prominently arises: ‘Why use SMS marketing.’ The following are some of the aspects which make SMS marketing a unique channel. - It is observed that most SMS (90%) are read within the first three minutes, which makes SMS [marketing](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) fast compared to other types of digital marketing. - A customer is more likely in open SMS than the email because the SMS notification stays in place until the message is read. - SMS is an attention grabber according to 70% of customers; on average, SMS gain more clicks than email, so, therefore, SMS marketing campaigns serve as an eye-catcher. ## How can you use SMS marketing in your business? With the following ways, one can use SMS marketing in their business to reach their customers much faster and increase open and click rates to gain high revenue and profit. - About 83% of the target audience would instead go for text messages for any assistance rather than speaking to customer service to help the business and customers if they launch an SMS messaging assistant. - Try using mobile messaging to run a contest or giveaway, collect other details like email, etc. - With the help of mobile messaging, make the customers enquire about their accounts via mobile phones. - Use text messages to have comments and feedback about your business because SMS is a secure and flexible channel of medium customers who tend to text quick [feedback](https://www.shiprocket.in/blog/improve-customer-service-via-warehouse-management/). - With the SMS’s help, the channel sends some marketing offers to the customers and tries to engage them with attractive offers, coupons, exclusive deals, etc. - SMS tends to help lead generation as it tends to collect information, which makes it efficiently targeted on special occasions like birthdays etc. - Keep the customers up to date with SMS’s help by sending them shipping and delivery notifications. Apart from this, there are even some tools and techniques to automate SMS [marketing for ecommerce](https://www.shiprocket.in/blog/ecommerce-marketing-strategies/). - Custom SMS marketing is carried out using API, and because this tool is custom, this tool comes up with a lot of work on the development team. - The first most marketing solutions to hit the market were mass texting solutions, and these solutions don’t come up with the integrations at the backend and nor with the automation. Many of these were built for business to business (B2B). - The platform made for ecommerce brands is an e-commerce SMS marketing automation platform. They have prebuilt automation, especially for ecommerce brand needs, so that the brand doesn’t have to go deep into the technical work. The following are the top 4 SMS marketing automation that would scale up your revenue from day one. - [Abandoned cart](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) – we have noticed you left something behind. With the help of this message, you can induce customers to think again about what they left behind and would ponder upon the same. - Once the purchase is made, loyalty offers to thank the customer for their trust and give them a loyalty offer by offering them deals after their purchase. You can make them more comfortable and friendly by including GIF. - Welcome series – The moment customer logs in to your site, send them a pleasant greeting and remind them of the offers they can prevail. ## How can you use SMS marketing to improve customer experience? All the leading and renowned companies know that [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/), and satisfaction is the foundation of any business. SMS marketing can also collect feedback and reviews, which will make them more convinced and form a personal relationship. With the help of SMS marketing, one can help customers get updated with their shipping and delivery. This will reduce the number of calls received by customer service executives because if customers are getting all sorts of information on time, they would need to worry about their pending services. Apart from this, there are few other ideas which can be implemented to improve customer services. - SMS marketing ecommerce brands can use conversational SMS marketing to engage with VIP customers and induce them to reorder or else for customer service. This type of strategy helps to build an entire funnel. - With the help of customer details, SMS marketing [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) brands figure it out whenever a customer is low on items and all the critical events on the card, which means their birthdays and reminders of special events. - With the help of SMS, ecommerce brands’ messages reward programs and sales, wherein they use SMS to share updates about upcoming auctions that don’t look like spam or even annoying. ``` --- ## https://www.shiprocket.in/blog/ship-consumer-packaged-goods/ --- title: What are Consumer Packaged Goods (CPG) & How can you Ship them Effectively - Shiprocket url: https://www.shiprocket.in/blog/ship-consumer-packaged-goods/ description: CPG or Consumer Packaged Foods are goods used by all of us in our day-to-day lives, such as food, beverages, apparel, beauty products, household items, etc. These products usually have a short shelf life, require regular restoration, and are widely used by most people. last_updated: 2023-10-09 source: webpage --- # What are Consumer Packaged Goods (CPG) & How can you Ship them Effectively The Consumer Packaged Goods (CPG) industry, often referred to as the Fast Moving Consumer Goods, is one of the country’s largest industries. As per [reports](https://amritt.com/industries/india-consumer-packaged-goods-market/), the sector is expected to grow by nearly 15% annually to reach $110.4 billion by 2020. These goods constitute a large part of the retail industry and support our daily lives in all means. Therefore, proper transportation and shipping strategy is significant for CPG companies to have goods delivered to their customers damage-free and on-time. Let us understand in detail what are Consumer Packaged Goods and how you can ship them effectively- ## What are Consumer Packaged Goods? CPG or Consumer Packaged Foods are goods used by all of us in our day-to-day lives, such as food, beverages, apparel, beauty products, household items, etc. These products usually have a short shelf life, require regular restoration, and are widely used by most people. Demand for CPGs will never die out, which tells us it is a highly competitive sector. These products have short lifespans and are intended to be used quickly. CPGs are typically packaged in easily-recognizable [packaging](https://packaging.shiprocket.in/) that customers can quickly identify. Although CPGs generally have been sold in traditional brick and mortar stores, customers nowadays are increasingly turning to online stores. Consumers get to purchase CPGs within just a click with services such as Amazon’s Prime Pantry, hyperlocal services such as Dunzo, [Shiprocket hyperlocal services](https://www.shiprocket.in/hyperlocal/), etc. With such increasing demand for Consumer Packaged Goods, shipping these items effectively is more critical. ## Shipping of Consumer Packaged Goods Effectively Consumer packaged goods (CPG) are the biggest category of freight crossing India’s highways regularly. Here are a few ways on how you can ship CPG goods effectively- ### Packaging The packaging is one of the crucial aspects of delivering CPGs safely and securely to customers. How well you package your items before they leave your door will determine whether they’re accepted for delivery, whether they arrive undamaged. A few [packaging guidelines](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) all sellers dealing with Consumer Packaged Goods should follow while shipping those products. 1. Keep your packaged goods as condensed as possible to save room in the freight container. Otherwise, you may have to pay hefty fees. 2. Always have the proper packing materials for your specific product. If you’re shipping something fragile, like glass, you’ll need protective materials such as bubble wrap. If you’re shipping perishables, you may need cooling materials like dry ice packages or insulated boxes. 3. If you’re sending it to a [fulfillment](https://www.shiprocket.in/fulfillment/) or distribution center, research their packaging requirements to ensure your delivery is accepted. ### Storage Before & During Shipping Best practices for storing CPG is entirely dependent on your product. Here are some tips based on whether you ship dry goods or perishable goods. #### Dry Goods Storing dry goods is a much easier task. The longer your product’s shelf life, the fewer considerations you need to make on keeping your product protected during transit—and therefore, your costs are fewer, too. And dry goods can be packaged into smaller bundles, meaning you can fit more on a single box, and they can store more quickly in the stock of a retail or [grocery store](https://www.shiprocket.in/blog/hyperlocal-grocery-delivery/). However, dry food items such as wheat and flour get spoiled more quickly. Make sure these products are stored out of direct sunlight and extreme temperatures since exposure can affect your item’s quality. Have airtight storage available for products that need it. Lastly, ensure the transportation used in shipping these items is equipped with temperature control to maintain a protected environment for your shipment during transit. #### Perishable Goods Because perishable items must be consumed fresh, they need to be stored to maintain their quality until they arrive at the retailer. Try using dry ice, gel coolants, insulated liners, and pads to help during storage. Remember that dry ice is considered a hazardous material—so if you use it for storage during shipping, you’ll need to adjust the shipment accordingly. Also, make sure any storage facility at which your items stop is adequately equipped to hold your perishables. When it’s time to [ship perishable items](https://www.shiprocket.in/blog/how-to-ship-food-and-other-perishable-items/), a refrigerated truck is your best friend. This ensures that your goods maintain their proper temperature during the entire time they’re stored on the car during transit. Following appropriate packing and storage procedures is your first step in making sure your retailer doesn’t reject your goods in the first place for sale. #### On-time Delivery Companies that deal with CPGs with shorter shelf life have a strong need to deliver those shipments faster to customers. Consumer Packaged Goods often require more time to package, load, and unload because they’re more fragile, so factor those extra hours into your pickup and delivery times. This will let you set optimum delivery expectations for your customers. The best way to ensure on-time delivery for CPGs is to tie up with a shipping solution like Shiprocket. Shiprocket offers you the option of shipping with [multiple courier partners](https://www.shiprocket.in/blog/how-multiple-courier-partners-can-help-you-ship-efficiently/) so that if there is an issue with one courier partner, you will always have back up. Moreover, you get to choose your courier partner with our Courier Recommendation Engine based on delivery time, shipping cost, etc. ## Final Say Transportation is the biggest challenge for companies dealing with CPGs. Most sellers prefer outsourcing it to third-party logistics providers to save time and money while gaining knowledge from a long-term shipping partner. --- ## https://www.shiprocket.in/blog/set-up-your-business-from-home/ --- title: How To Set Up Your Business From Home? url: https://www.shiprocket.in/blog/set-up-your-business-from-home/ description: Generally, when people think of setting up their business, they think about renting real estate, daily commutes, managing employees, and numerous other costly services. last_updated: 2023-11-02 source: webpage --- # How To Set Up Your Business From Home? Generally, when people think of setting up their business, they think about renting real estate, daily commutes, managing employees, and numerous other costly services. However, in today’s time, [home businesses](https://www.shiprocket.in/blog/profitable-home-business-ideas/) have risen to a place where every new entrepreneur makes their home as their headquarters to pursue their businesses. Thanks to technology and its ability to connect the world, it has provided everyone with the flexibility to work from anywhere and on their terms. While some home-based businesses require you to turn a room into a mini-warehouse, a conference room, or maybe an office to meet your clients, some companies just need an internet connection. Many businesses can be started from the “comfort” of your home, such as a photographer, freelance graphic designer, or having an [eCommerce jewelry store](https://www.shiprocket.in/blog/set-up-online-jewelry-store/). But what all is needed to start a successful business from your home? This article will cover everything you need to know to start your business from your home. eCommerce offers you a chance to enter the retail world and increase your bank balance. While it is essential to have a physical store, an online store will help you establish your presence over the internet, where most millennials are. But is it as easy as it sounds? It is not easy to establish a direct-to-consumer business from home. Many things will come forth such as, how to set up [shipping](https://www.shiprocket.in/)? How to market the company most efficiently? And more importantly, how do you build an online store? Worry not. Let’s dive right in and understand the nitty-gritty of starting your eCommerce store. ## Do A Market Research It is essential not to be impulsive and do your homework before getting into the eCommerce trade. Before starting your business online, you should take ample time to research the market, study your prospective customers and their preferences. This will ensure that you do not spend a single penny impulsively. It is also essential to zero-in on the type of services you will offer to your customers. Many [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) cater to various customers, and each has a market base that covers a specific type of customer throughout. It is essential to lock in on a trade that you will venture into before you create your marketplace. Furthermore, it also becomes imperative to decide your targeted audience to create and offer the right kind of services. Only by providing the relevant services or products to your relevant audience will result in a successful business. ## Exploring The Current Trends To identify the type of products that are selling right now and the ones that aren’t, a study of current trends is essential. Before you invest money into your home-based business, exploring the trend is essential to understand the gap in the market and what can be done to fill that gap. The best way to dive into the current trends is to keep an eye on blogs, magazines, and other specific resources for your business. This will help you in identifying what is in the market. Tools such as Google Trends can also be used to monitor past and present trends. Once a trend has been monitored and gaps have been identified in the market, you can create your niche. Having a unique product or service can help in luring customers to your [website/online store](https://www.shiprocket.in/channel-integrations/). Offering a fantastic product that is only limited to your business can be a USP which can also be showcased in online advertising and other marketing promotions. Once you have zeroed in on the niche you will create, you need to start exploring various online marketplaces to keep yourself inspired and fuel fresh designs for your online eCommerce store. ## Products, Services and Their Productions Before you start selling your product, you will have to produce the said [product](https://www.shiprocket.in/blog/product-page-optimization/). Either you can design and manufacture your product, buy products from a wholesaler and sell it on your website, or you can partner with manufacturers to produce your products for you. If you have decided to manufacture your products, you’ll need the right equipment to do so. The amount and type of products depend upon the products and services you are offering, the skills you have to produce, and the budget you have dedicated to production. ## Photography Of The Products Photographs are the first thing that your customers will see when they’ll come to your online marketplace. Your products’ photographs will decide whether the customers will make a purchase or if they will exit your eCommerce store. You must present your products in the most natural way possible, thus making them attractive. Why are [photographs](https://www.shiprocket.in/blog/product-photography-tips/) important, you might ask. Let’s have a look at what the researchers have to say about this. 1. Facebook images receive 352% more engagement than texts and links 2. For 67% of customers, the quality of the image helps them decide 3. A picture added to the product can increase the recall by 65% Keep these in mind when producing photographs of your products. But that is not all. Taking the perfect picture needs planning to ensure high-quality, eye-catching images of the product. To get amazing pictures of your products, you can seek professional photographers who have relevant experience in eCommerce product photography. You can also hire models to showcase your products. Before uploading your website’s photos, you can edit them to your liking using various editing tools such as Photoshop. The editing will ensure that there is no negative feedback of the image captured. ## Setting Up Your Online Store You are done with your research, you have explored the current market trends, and you have your products ready to sell. Now all you need is an eCommerce platform you can use to send your products from the warehouse to the customer’s home. There are many eCommerce platforms, such as Shiprocket Social, which can help you set-up your eCommerce store. Whichever eCommerce platform you might want to choose, make sure that the platform has resources to help you launch and manage your eCommerce store. The eCommerce platform should also support you when you need it. From website design templates to analytic tools, from working your orders to your inventories, your eCommerce platform should be able to provide you with everything you need under one roof. After choosing an eCommerce platform and setting up your eCommerce store, you will have to describe your customers’ products. The [product description](https://www.shiprocket.in/blog/product-descriptions/) is the best way to express your products to the customers and encourage them to buy the listed products. While writing the product description, you should focus on your targeted audience and write what you think they want to know about your products. The descriptions should be concise, specifications should be mentioned, variants of the products should also be listed, and the content’s tone should reflect your brand aptly. If your products are self-manufactured, you should present a story through your product descriptions to entice the customers, ultimately encouraging them to make a purchase. ## Sorting Out Your Shipping For many businesses, [shipping](https://www.shiprocket.in) is just as important as creating the perfect product for their audience. It is essential to have a sorted shipping procedure to avoid hassles and ensure that they reach the customers timely and without any damage. Depending upon the quantity of the product, your business’s scale, and your team’s size, you may choose in-house shipping or choose from 3rd party logistics to handle everything seamlessly. You also need to select the type of shipping because that will ultimately decide your shipping rates too. From free shipping to flat rate shipping, from price and weight-based to real-time shipping, there are many different shipping types available that you can choose from. ## Are You Ready To Start Your Business From Your Home? Now that you have acquired all the information needed to set-up your online eCommerce store, it is time to start your business and see it grow. Remember that in-depth research of the market and trends of the call will help you curate the perfect [niche](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) for your business and open a large number of varieties. A well-projected product with customer-centric services is the final step towards creating, launching, and marketing your business from home. --- ## https://www.shiprocket.in/blog/set-up-online-jewelry-store/ --- title: How to Set Up Your Online Jewelry Store - Shiprocket url: https://www.shiprocket.in/blog/set-up-online-jewelry-store/ description: Do shiny items catch your attention? If yes, then no other time can be better than this to start your own eCommerce jewelry business. According to the IBEF, India’s gems and jewelry sector is one of the world’s largest, contributing around 29% to the global jewelry market. The market size is likely to reach Rs. 6.99 lakh crore by the end of 2025. last_updated: 2023-11-02 source: webpage --- # A Detailed Guide On How to Set Up Your Online Jewelry Store Do shiny items catch your attention? If yes, then no other time can be better than this to start your own eCommerce jewelry [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). According to the IBEF, India’s gems and jewelry sector is one of the world’s largest, contributing around 29% to the global jewelry market. The market size is likely to reach Rs. 6.99 lakh crore by the end of 2025. *[Image: Step-by-Step Guide to Setup an Online Jewelry Store]* Want to tap this vast market? Worry not, as we got you covered. Whether you are already running a brick-and-mortar business or are just starting in the eCommerce space, you must have an online shop for your jewelry business. We understand that it can be a little overwhelming at the beginning to get started. Where do you start selling jewelry online? How to decide on your shipping partner? What are the right steps to market your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/)? These questions might be bothering you, but believe me, it’s quite normal! Here are a few platforms where you can sell your jewelry online- ## Where Can You Sell Jewelry Online? Here’s a guide for your reference on the main places on the internet where you can sell jewelry online- ### Online Marketplaces One of the most popular platforms for selling online is a [marketplace](https://www.shiprocket.in/channel-integrations/). You won’t need to work very hard to place your products online in front of your buyers if you opt for platforms like Amazon, Flipkart, Myntra, and so on. These websites are hugely popular and witness lakhs of customers visiting them daily. However, there is a downside to selling in online marketplaces. You lose control over your brand, and you face a lot of competition from multiple other sellers who are selling the same products as yours on that marketplace. This eventually means you won’t get many loyal customers as you’re not creating your brand name. *[Image: Online Marketplaces]* ### Social Media Platforms Setting up your jewelry store on social media is the easiest way to set up your eCommerce business. While you will be visible to a big audience, setting up the store will be a low-cost. However, selling jewelry on social channels will eventually get very time-consuming. You might face branding challenges as you would do on marketplaces because your branding and designs will be limited only to your social media profile page’s layout. While [selling on social media](https://www.shiprocket.in/blog/social-selling-challenges/) shouldn’t be overlooked entirely to engage with customers, it should not be the only channel for selling your jewelry items online. *[Image: Social Media Platforms]* ### Your eCommerce Website Selling through your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/) is the most effective and profitable way to build your online business. You have complete control over your online store’s designs and branding – you will be able to display all your items in one place as per your wish, create a professional brand, and provide a smooth customer experience from start to end. Most people complain about while setting up their online store because it takes more time in the entire setup than merely uploading products in a marketplace. However, we recommend that it’s worth the extra bit of effort and time! The good thing about having an online store is that you can integrate it with multiple platforms. This integration means that while you have your store as a central selling “hub,” you can also sell your products on marketplaces and social media, too – so you get the best of both worlds! It doesn’t take ages to build an online store of your own. You can quickly build your eCommerce store – without any technical knowledge – by using a website builder like Shiprocket Social. *[Image: Your eCommerce Website]* Now that we have told you that building your eCommerce jewelry store is the best way to sell online let us dive deeper into what are the steps you need to take to build a successful [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/)– ## Do Your Research The first thing you need to do before starting your online jewelry business is to do your research. Firstly, decide on the type of jewelry you plan to sell. While some might be interested in selling fine jewelry, others may be wanting to sell costume jewelry or fashion, some in statement accessories. There are multiple jewelry niches for you to choose from but stick with the one you think would suit your interests. Secondly, decide who you want to be your customers and then design the jewelry they will purchase from your eCommerce store. You can categorize your customers into brides-to-be, fashionistas, classical shoppers, and ethical shoppers. Once you know who your target [customers](https://www.shiprocket.in/customers/) are, you can then find pieces that match their tastes, values, interests, etc. Third, but the most important, is to research your competitors, i.e., the existing eCommerce stores that deal with jewelry. Competitor analysis is critical to understand what others are doing right in your industry. You also get to learn about the mistakes they have made so that you stay away from those. Take notes of all the critical features of your competitor websites, such as their website design, the functionality of their shopping cart, their mobile optimization, and so on. Apart from these, you also need to know what kinds of marketing strategies they are adopting to get the business. Do remember, never to copy! All you need to do is take inspiration from your competitor eCommerce jewelry stores and design your ideas and campaigns. *[Image: How to Get Started]* ## Find the Right eCommerce Website Builder Now that you are done with your research and have decided on the type of jewelry you plan to [sell](https://www.shiprocket.in/blog/products-sell-online-from-home/); it’s time to find the right eCommerce website builder for your jewelry business. Here are a few things you need to think about before finalizing your website builder- 1. **Budget** – Take a look at the builder’s pricing plans and see if they fit your budget or not. Make sure you take note of the pricing of their higher plans, too, as you might need them during the time of upgradation. 2. **Website designs** – Take a look at all the templates the website builder can provide you with. You need your online jewelry store to look as good as the products it’s selling. Also, make sure you know beforehand how much customization is possible in the designs. 3. **Ease of use** – The website should be extremely user-friendly and easy to use by your customers. Sign up for a free trial to test it yourself with the website builder. 4. **Tools** – Take a look at the tools and features and if they match your business needs. Blogging functions? Built-in analytics? Real-time shipping quotes? Give your store what it needs to succeed. 5. **Customer Support** – When things won’t fall in place or face challenges in running your website, you will need strong customer support from the website builder. You can build your online jewelry store with Shiprocket Social. Shiprocket Social will help you develop your customized online shop in just a few simple steps. Choose the design, logo, branding, and take your website to live without any technical knowledge. The website will be optimized for mobile devices and SEO-friendly so that your brand’s online presence is well-marked. ## Pick A Unique Domain Name The internet is a vast place, and you will need your business to shine. Give your online jewelry store a domain name that your customers will remember and keep coming back to. A domain name is nothing but the website address. For example, ours is [www.shiprocket.in](https://www.shiprocket.in). Domain names are significant as they give your online store its own identity and help build your brand’s professional image. If you like a domain name for your website, make sure to grab it before it’s taken over by someone else! Remember to make your domain name unique. Stand out from the rest! In case ‘my jewelry store’ is already taken by someone, don’t just put a number 2 in the end. Keep it simple but unique and memorable. Make sure your domain name is relevant to the products you are selling. It should reflect your business. ## Select & Customize a Theme for your Website Your online jewelry store should be no different than a brick-and-mortar store where the products are displayed in the best possible and eye-catching way. And that’s why it’s essential to pick the perfect theme for your online store. A piece is a template that displays the layout and designs your pages will have if you like it. You need to think about multiple things before selecting a theme for your online jewelry store. Fortunately, eCommerce website builders like Shiprocket Social make the selection process easier for you by categorizing articles into industries and layouts. Now coming to customizing your online jewelry store, here are some aspects that you can customize on your website as per your choice – color, font, images, backgrounds, contact forms, gallery, and so on. The best part is, you don’t need a degree in web design or instincts for color gradients to customize your storefront – eCommerce website builders make it all easy. ## Add Products to the Website It’s finally time to put the jewelry in the ‘online jewelry store.’ [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) builders like Shiprocket Social let you upload unlimited products in bulk, saving you time and effort. But there’s more to think about here than just getting your products onto your storefront – so let’s jump straight into the fun stuff, starting with writing product descriptions. ## Write A Catchy Description Write an enticing, persuasive, and informative product description is an absolute must to attract customers to your online store. Customers can’t pick up the items and examine them, so they’re relying on you to give an accurate insight into the product. Make it factual but appealing – people want to be persuaded they need that diamond bracelet or a new pair of earrings! ## High-quality Images Your stunning description alone won’t be enough to make shoppers click that buy button. People want to see what they’re getting, so you need to take some professional photos of your products. Think about the background, the lighting, and the overall quality of the image – is it in focus? Is it pixelated? Make it the right size and take snaps from multiple angles. It’s usually a good idea to have photos of the jewelry both independently and being modeled as part of an outfit. ## Set a Price for your Jewelry Ensure you set consistent pricing across your [products](https://www.shiprocket.in/blog/products-sell-online-from-home/) and make it clear for the customer to see. Nobody wants to go looking for the price. If you work by doing custom prices, make it obvious where the customer needs to click to make an appointment. ## Categorize the Jewelry By sorting your products into categories, you make it easy to match customers with their ideal jewelry. Examples of types include necklaces, bracelets, watches, weddings, rose gold, New Arrivals, Best Sellers, etc. Products can fall into more than one category. For example, a necklace would be found in the ‘necklace’ category but could also sit in ‘Best Sellers’ and ‘rose gold.’ ## Set Up Payment One of the essential parts of your online store is payments. There are multiple payment options out there for you to choose from for your online jewelry store. Here’s a list of some of them- 1. PayUMoney 2. Razorpay 3. CCAvenue 4. Instamojo 5. EBS 6. Paypal 7. Paytm 8. MobiKwik 9. Billdesk Read more about the top eCommerce payment gateway options [here](https://www.shiprocket.in/blog/best-payment-gateway/#Payment_Gateways_for_your_eCommerce_business). Choose the payment gateway that aligns the best with your business and provides you services at affordable rates. As payment gateways make a significant part of your business, be wise and invest appropriately. ## Choose Your Shipping Partner Next comes shipping, which is one of the most crucial aspects of running a business, directly impacting your customer experience. Therefore, choose your shipping provider wisely. First of all, you need somewhere to ship from. Your shipping origin address will tell your ecommerce builder what tax applies to orders and is essential for calculating shipping rates and processing returns. You might be worried about how much it’ll cost to ship to certain areas. What if someone puts in order from halfway across the world? Well, that’s where shipping zones come in. Read more about shipping zones [here](https://www.shiprocket.in/blog/shipping-zones-india-explained/). There are various shipping options you can offer your customers, including flat-rate shipping, free shipping, expedited shipping, express shipping, standard shipping, same-day shipping, next-day shipping, and so on. Choose the shipping option in a way that it doesn’t eat into your profit margins. Read about the various shipping options [here](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/). If you’re new to the eCommerce space, it is best to tie up with a 3PL shipping provider like Shiprocket to give you access to the top courier companies in India, widen your reach, and will help you in reducing shipping costs. ## Launch your Online Store Now that all is done, the time has almost come to hit that publish button and send your online jewelry store out into the world. But just as your beautiful jewelry won’t have any scratches or broken links, your online store needs to pass inspection. Before hitting the publish button, head for the ‘Preview’ button. This will let you see [your store](https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/) as it would appear live on the internet. Here are a few pre-publish checks you must perform before taking your store jewelry store online- 1. **Links** – Are all your links working fine? Does the new page load correctly? Is it the right page for the connection? 2. **Images** – You want your carefully taken photos to be appreciated, so make sure they load correctly, aren’t blurred, and don’t turn into an empty grey box. 3. **Checkout** – This is possibly the most important thing, go through your checkout process to make sure it’s a smooth and seamless journey. 4. **Mobile** – it’s easy to forget about this one, but it’s always worth reviewing your mobile store. If your site doesn’t work on mobile, you’ll be losing out on valuable customers. 5. **Settings** – Ensure your store’s language, currency, and contact details are all consistent and up to date. ## Are you Ready to Start Selling from your Online Jewelry Store? Now you’ve got all the essential information you need to set up your online jewelry store; it’s time to hit the ground running. Remember to conduct in-depth market research and look into current trends before you do anything else. Then carefully select your products and shoot beautiful [product photos](https://www.shiprocket.in/blog/product-photography-tips/). Then, and only then, will you be ready to create, launch, and market your online store. Let us know how your online jewelry business goes, and send us updates. Happy selling! --- ## https://www.shiprocket.in/blog/seasonal-inventory/ --- title: What is Seasonal Inventory & How to Manage it Effectively url: https://www.shiprocket.in/blog/seasonal-inventory/ description: Seasonal inventory is the stock with an irregular demand throughout the year. It has its highs and lows during the year’s specific times. last_updated: 2023-11-02 source: webpage --- # What is Seasonal Inventory & How to Manage it Effectively The festive season is around the corner. With Dussehra, Diwali, and Christmas knocking on our doors, we are all excited to avail exclusive discounts and sale items in almost every eCommerce store. On the other hand, the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store owner has to face considerable inventory fluctuations during the holiday season. Businesses often come across a seasonal effect on the sale of goods, especially during the festive season. This kind of inventory, which is in high demand at particular times of the year, is what we call seasonal merchandise. In this article, we will dive deeper into the concept of seasonal inventory and how one should manage it effectively, so it has minimal impact on the business. ## What is Seasonal Inventory – Definition Seasonal inventory is the stock with an irregular demand throughout the year. It has its highs and lows during the year’s specific times. Let us take an example to understand this better. The festive season comprising Raksha Bandhan, Dussehra, Diwali, and many more festivals, is the primary driver of seasonal inventory in India. All eCommerce stores, selling almost anything and everything, including gift items, apparel, home decor items, etc., see a significant rise in demand during this season. On the other hand, eCommerce stores also witness a drop in sales during other specific times in the year, such as Shradh in India. During Shradh, Indians prefer not to purchase any products leading to a dip in demand for [online shopping](https://sellers.shiprocket.social/). However, the former case is much more common in India than in the latter. > Please note that *NOT ALL PRODUCTS ARE SEASONAL*! Few items see a consistent demand throughout the year, some of the best examples are food items, alcoholic beverages, personal care products, etc. These items will not come under seasonal inventory. People never stop buying [food items](https://www.shiprocket.in/blog/start-food-delivery-business-india/) or alcohol but may buy them according to the season. If you deal with very responsive products to seasonal demand, you will notice your sales and inventory levels fluctuate with seasonal factors. For example, demand for swimwear and shorts increases during the summer months of May-August. Apparel and gift items are in high need during the festive season of August-December, sweaters and hot beverages are bought the most during the peak winter season. Therefore, seasonal inventory is almost unavoidable, especially for those eCommerce sellers who deal with specific SKUs. ## Challenges Due to Seasonal Inventory You might have planned your inventory purchases way before, but seasonal changes in demand can play havoc with your stock levels. Therefore, it’s necessary to consider all seasonal factors before purchasing a stock for your business. Otherwise, you may have to face the below challenges: ### Stock-Outs Suppose you do not replenish your inventory before the peak season appears. In that case, you are most likely to experience stock-out situations, which will ultimately lead to unhappy customers switching to competitor stores. During peak seasons, chances are your inventory runs out-of-stock as it takes time to replenish stock from suppliers, especially if you are experiencing any [fulfillment problems](https://www.shiprocket.in/blog/top-warehouse-challenges/) or any backorders from other wholesalers and distributors. Read all about inventory stockouts [here](https://www.shiprocket.in/blog/what-is-inventory-stock-out/). For example, every Diwali sees an increase in the sales of “dry fruits” in India. eCommerce businesses that deal with dry fruits or any other gift items can face serious stock-out situations due to an increase in seasonal demand for these items, if not appropriately managed. ### Excessive Stock This happens in the other situation when there is zero or minimum demand for your products. Holding too much stock in your warehouses or fulfillment centers can hurt your cash situation. And, if the inventory doesn’t sell for a year, then you might risk facing a dead stock situation. This will ultimately lead to losses for your eCommerce business. After a point of time, you might need to offload all the stock by offering huge discounts as an incentive to customers. ## How to Manage Seasonal Inventory Effectively ### Proper Demand Forecasting One of the most effective ways to deal with seasonal inventory is by performing proper [demand forecasting](https://www.shiprocket.in/blog/inventory-management-techniques/). Count your past sales numbers and the ongoing market trends for forecasting the products in demand. Invest in a sound inventory management system that can predict the need for your inventory during a specific period. Proper demand forecasting provides essential information for driving the correct inventory levels during peak seasons. This also helps in reducing Bullwhip Effect across the supply chain, leading to optimized inventory levels and reduction in stock-out or excess stock situations. Know more about the Bullwhip Effect [here](https://www.shiprocket.in/blog/bullwhip-effect-supply-chain-management/). ### Offload Slow-selling Inventory Inventory that hasn’t been sold for an extended period should not be stored for long, leading to dead-stock. Use promotional discounts and offer a clearance sale on all slow-moving [products](https://www.shiprocket.in/blog/best-selling-products-for-ecommerce/) as an incentive for customers to purchase your seasonal inventory. Offer smaller discounts during the off-seasons and then offer crazy discounts during the peak season or the end of the season approaches. Your main aim must be to sell all the seasonal inventory faster and convert it into revenue for your eCommerce business. Once the seasonal stock is sold, you can then quickly focus on the stock for the next season. Provided you’re offering good discounts and coming up with frequent sales on your products; your customers will be more than happy to purchase from your store once again the peak season hits. A win-win situation for you! ### Use Predictive Analysis Real-time technology will always help you with accurate predictions about the stock you currently have and the stock you will need in the future. Using predictive modeling, you can optimize your safety stock and keep what you need at hand to a minimum. If you have multiple locations, make sure you have a balance of inventory across all your sites. ### Offer Package Deals Amazon does this well! Customers will be more enthusiastic about buying a product if they feel they scored a deal. What Amazon does is it uses multiple techniques by dropping prices of expensive products like mobile phones, televisions, etc., and then offers headphones, adapters, and other add-ons at full-price. Taking this idea from Amazon, [eCommerce sellers](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/) can bundle apparel with related accessories or home decor items with home furnishings and sell it out to customers as a ‘package deal.’ You can also bundle less popular products or any of your slow-moving items with items that sell well and offer it as a gift hamper to your customers for the peak holiday seasons. Some consumers like to buy seasonal items ahead of the next year as well. A limited-time package deal could provide more incentive to make the purchase now. Especially for seasonal inventory, the goal is to convert stock to sales as soon as possible. ### Streamline Order Fulfillment Finally, the most important and useful way to manage seasonal inventory effectively is by streamlining your [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/) process. Managing everything starting from picking off products, inventory packing, shipping, and handling return orders might become a challenge when high demand during the peak season brings in an influx of orders. Get in touch with a fulfillment solution that can overcome all the challenges and ensure smooth order fulfillment. **Shiprocket Fulfillment** is an end-to-end warehousing and order fulfillment solution that will help you with all your back-end operations and manage and track inventory accurately when it is most required during the season. Our warehouse experts will also ensure effective picking, packing, and shipping of your items to the end customers on time. ## Final Say As an eCommerce business owner, dealing with seasonal inventory is almost unavoidable. The best way to manage the fluctuations in demand is to tie up with a third party like [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) that will help you with end-to-end order and inventory management, ultimately helping you to perform proper demand forecasting. --- ## https://www.shiprocket.in/blog/same-day-shipping/ --- title: Same-Day Shipping & Delivery: The Key to Customer Delight url: https://www.shiprocket.in/blog/same-day-shipping/ description: Same-day shipping refers to when the order is shipped out on the same day it is ordered by the customer. In same-day delivery, the customer receives the order at his doorstep the same day he ordered it. last_updated: 2023-11-02 source: webpage --- # Same-Day Shipping: The Key to Customer Delight Gone are the days when customers would wait for days and weeks to receive their packages. Now is the time of a fast-paced life, where people expect to get everything within a day or two at their doorstep. In the world where we can get almost everything just within a click, most of us are getting more and more inclined towards receiving online orders instantly. This kind of customer behavior makes it more important for eCommerce businesses to explore the world of same-day and [next-day delivery](https://www.shiprocket.in/blog/standard-shipping-vs-express-shipping/). If you own an eCommerce business, this is the time to address the customers’ needs to grow your business exponentially. There are various shipping options available to eCommerce sellers that they can offer their customers – Standard shipping, priority shipping, [expedited shipping](https://www.shiprocket.in/blog/expedited-delivery/), express shipping, next-day, and same-day. The number of shipping options in eCommerce can seem to be as endless as the behemoth of online shoppers’ products. However, one thing we all would agree on is, faster shipping is better. The fastest shipping form that eCommerce businesses should offer their customers is same-day shipping, as it will help them stay slightly ahead of the curve. Let us take a look at how can same-day delivery and same-day shipping customers benefit your eCommerce business – ## What Is Same-day Shipping? Same-day [shipping](https://www.shiprocket.in/shipping-rate-calculator/) refers to when the order is shipped out on the same day it is ordered by the customer. In same-day delivery, the customer receives the order at his doorstep the same day he ordered it. Both these terms are often used interchangeably and are extremely important in meeting customer needs. Please note that you will need to perform same-day shipping of the package for you to offer same-day delivery to your customers. Timely delivery and fast delivery are essential for a customer. If your customer has ordered a gift for someone whose birthday is the next day, he/she would expect the gift to arrive the same day. In such cases, if the order isn’t shipped out the same day it’s placed, you risk one full day of delay, which can ultimately lead to a return order by the customer. Missing delivery marks with customers can be extremely damaging to your business. According to [reports](https://www.invespcro.com/blog/same-day-delivery/), nearly 56% of online customers between the age of 18-34 expect to have same-day delivery, while 61% of customers are willing to offer higher prices to receive their orders on the same day. Nearly 49% of customers are more likely to shop online if the eCommerce site provides same-day delivery. Looking at the above data, it is pretty much evident that same-day shipping and same-day delivery is the need of the hour. It opens up an eCommerce business to more potential customers and purchases. ## How to Offer Same-day Shipping and Same-day Delivery Here are a few crucial tips to help you offer same-day shipping and same-delivery to your customers: ### Target Specific/Limited Pincodes Try to limit which customers you will be offering same-day delivery to. This will be done the best once you target only specific [pin codes](https://www.shiprocket.in/features/serviceable-pin-codes/) and particular customers. You have a limited distance you can cover to deliver an order the same day it’s placed, so you must choose where you ship orders from wisely. ### Use Multiple Fulfillment Centres To offer same-day shipping to your customers, go near your customers. Suppose you’re operating your business from Delhi, and you have customers all across the country. In that case, it will get difficult for you to offer fast delivery to customers living in Bengaluru because your warehouse is located in Delhi. Also, you can’t offer same-day delivery to customers in rural areas or anyone outside the larger metro area in which your inventory is. If you use multiple fulfillment centers located in large cities across the country, you can offer same-day delivery to more customers and generate more sales. [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/), an end-to-end fulfillment solution offered by Shiprocket, has multiple fulfillment centers across the country. You can choose to stock your inventory in their fulfillment centers that are closest to your buyers to offer same-day delivery to your customers. ### Decide on a Cut-Off Time The cutoff time is the last time or the hour of the day, till which an order can be placed online to guarantee it will be shipped out the same day. For example, if an order is placed at midnight, it will be shipped only on the following day. On the other hand, if an order is placed at 10 am, the product can be quickly shipped that same day. Establishing a cut-off time keeps things extremely transparent, where the customer would know when to place an order to be able to avail of same-day delivery. ## Who Can Offer Same-day Shipping All kinds of retailers can offer same-day shipping to their customers. If you run a small eCommerce store out of your house, you could head to your local courier service who offers same-day delivery and ship in advance of their cutoff time. The responsibility is on you to get it packed and there on time. [Third-party logistics providers](https://www.shiprocket.in/blog/3pl-for-ecommerce/) such as Shiprocket work with the top courier companies, thereby offering significantly discounted rates to eCommerce sellers. Tying up with a 3PL helps sellers reduce their shipping costs while opting for faster shipping. eCommerce companies that tie up with 3PLs can explore various shipping methods at different prices to decide which way works best for their business, without harming their profit margins. The best is that they don’t have to handle any of the [eCommerce fulfillment](https://www.shiprocket.in/blog/ecommerce-order-fulfillment-terms-glossary/) themselves. Larger companies usually have their fulfillment network and choose to manage their logistics themselves. Further, they tie-up with last-mile delivery companies that offer same-day shipping services or opt for a 3PL that can manage their scale of business. ## Final Say While getting your order the same day is more expensive than waiting a few days, it’s clear that shoppers are willing to pay extra for it. There’s no doubt that same-day shipping is here to stay. As the fastest growing delivery option, eCommerce businesses that don’t add it to their [shipping strategy](https://www.shiprocket.in/blog/ecommerce-shipping-and-profitability/) mix will get left behind. So it’s time you start planning your shipping strategy around providing same-day delivery to your customers right away before it’s too late! --- ## https://www.shiprocket.in/blog/quality-control-in-ecommerce-packaging/ --- title: How to Ensure Quality control in eCommerce Packaging - Shiprocket url: https://www.shiprocket.in/blog/quality-control-in-ecommerce-packaging/ description: Effective eCommerce packaging is a crucial part of running a successful business. This is because your packaging is the first impression of your brand for your customers, and you need to have it right. last_updated: 2023-10-09 source: webpage --- # How to Ensure Quality control in eCommerce Packaging Effective [eCommerce packaging](https://packaging.shiprocket.in/) is a crucial part of running a successful business. This is because your packaging is the first impression of your brand for your customers, and you need to have it right. Did you know that it takes just 7 seconds to have the first impression about anything, be it your product or a person? If a damaged packaging turns up at your customer’s doorstep, he will make a terrible impression of your brand and probably never make purchases from you in the future. Therefore, it’s essential to ensure that proper quality control is done for your eCommerce [packaging](https://packaging.shiprocket.in/product-packaging) before being dispatched out for your customers. To help you maintain the highest level of excellence in your eCommerce packaging, here are some of the best practices for quality control to protect your business and your customers: ## Test Sample The first and foremost thing you must do while performing your quality control check for eCommerce packaging is to start with a test sample. You must be excited about launching your product on the market. If you’re an existing seller in the eCommerce industry, you must be in a rush to deliver the product fast to your customers. In this process, you must not skip the step of starting with a test sample. Try ordering one or two [packaging materials](https://packaging.shiprocket.in/packaging-products) from your supplier at the beginning. Quality control begins with your sample. Try to break the packaging and perform test orders to see how it stands up to different scenarios. This brings us to the concept of carton drop test. ## What is the Carton Drop Test? A carton drop test is usually done to test the durability of a package. And what better way to check your packaging durability by simulating the stresses of shipping and handling? Carton drop test is an on-site test that mimics the rough handling of cartons that typically occurs during the entire shipping process through a series of drops. Some slight indentations in the shipping carton are regular after the drop test is performed. However, substantial tearing or breaking apart of the box is a warning sign that your product may not arrive at its destination in the same condition as when it left the factory. Even if the shipping carton appears intact after the drop test, you should also inspect each of the products and packaging inside for damage. That’s why it’s crucial to also first examine the products for any defects before packaging testing. Otherwise, you might misattribute a fault to the packaging testing that was already present from production. Test the sample rigorously and note down any changes you would like to make to the packaging quality. Communicate the same to the manufacturer or supplier to make the necessary adjustments to your [eCommerce packaging](https://www.shiprocket.in/blog/shiprocket-packaging/). In the end, the sample should represent the best version of your product, and in the process, your supplier would understand that this is what you expect them to deliver. ## Check the Packaging Materials There are multiple ways your packaging can be damaged during the transit, one being environmental conditions. Temperature changes, humid conditions, and many more can harm the packaging and the products inside. Therefore, you must pay close attention to the type of packaging materials and the sealing method used in packing your items to arrive at its destination damage-free. For example, if you are [shipping food items](https://www.shiprocket.in/blog/sell-food-online-from-home-india/), you must ensure that the products are packed inside an air-tight container so that no moisture can pass through the packaging. Similarly, fragile items or delicate items must be cushioned with an appropriate amount of fillers, bubble wraps, or paper cuttings to ensure minimum damage. You should also specify the sealing method of inner packaging that includes cartons or polybags. Even if your outside packaging is adequately sealed, the products inside can damage if they undergo excessive movement during the transit. Therefore, it’s essential to consider the proper sealing of the inside packaging too. Polybags can be sealed in multiple ways, starting with vacuum sealing by a machine to a tape placed right over the opening. ## Communicate Well with your Supplier Your packaging standards don’t need to match with that of your suppliers. From the very start of the deal with your supplier, make sure that you communicate precisely what you want for the [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) packaging you require. Ensure that everything is in writing so that either of the parties can easily reference it. In case you have a meeting with your supplier face-to-face, follow-up immediately by sending an email of everything discussed and asking them to confirm the mail’s receipt. If you want a specific color shade for your packaging, blue, specify the exact shade of blue you are looking for. You don’t want to waste your time and money on something because the expectations were not clear enough. ## Perform the Final Inspection Without Fail You must perform the final inspection of the products you receive from the supplier without fail. Make sure you inform your supplier about the same at the beginning of your working relationship to send across a clear message that quality control is critical to you. If your supplier knows that an inspection company will be evaluating their packaging, they will pay a little extra attention to detail. Once you are satisfied with the final report after the inspection (that must include the pictures of the packaging materials), only move forward with the remaining processes. ## Check for Shipping Labels and Barcodes You must be wondering why checking [shipping labels](https://www.shiprocket.in/blog/ecommerce-shipping-labels/) and barcodes come under the quality control check of eCommerce packaging. But, shipping is a significant part of running a business. You cannot afford delays in shipping just because of missing labels or barcodes on your packaging carton. Ensure that you provide your packaging supplier with the relevant shipping labels, well before they start producing the material in bulk. You can include a picture of how they should be applied to packaging to avoid having labels on the carton’s edges that are hard to read or above openings where they can get damaged. These are some of the details related to shipping that you must include in your eCommerce packaging: - Buyer details - [Shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) barcode - Item description and number - Any appropriate warning labels such as ‘fragile,’ ‘hazardous,’ etc - Weight and dimensions of the packaging Please note that improper packaging is one of the significant causes of shipping delays, directly affecting your customers. Therefore, proper quality control of your [eCommerce packaging](https://packaging.shiprocket.in/ecommerce-packaging) is the only way to avoid any such mishaps and ensure that your shipment reaches your customer. ## Final Say There’s nothing more important to businesses than their customers. And one of the most effective ways to gain more customers and retain the existing customers is by offering excellent packaging. Don’t take any risk with your [brand’s reputation](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/). Involve yourself closely in ensuring that your product is the best and is packaged as per the industry standards. --- ## https://www.shiprocket.in/blog/on-demand-warehousing/ --- title: On-Demand Warehousing: All You Need To Know - Shiprocket url: https://www.shiprocket.in/blog/on-demand-warehousing/ description: On-demand warehousing is an online platform that offers sellers to store their inventory and fulfill orders temporarily with warehouses that have excess space with them. last_updated: 2023-11-02 source: webpage --- # All You Need To Know About On-Demand Warehousing Running an eCommerce business is not easy! There are multiple aspects the business owner needs to take into consideration while running the business. Order fulfillment is one aspect that affects a significant part of the company, starting from delivering products to inventory and [warehouse management](https://fulfillment.shiprocket.in/). There are multiple order fulfillment methods that eCommerce businesses can choose to fulfill their orders, as per their business requirements. As order fulfillment directly impacts your customers’ satisfaction, critical attention must be paid to doing it most efficiently. So, what are the most common order fulfillment methods that we know of- ### Outsourcing to a 3PL This is when eCommerce businesses outsource their fulfillment needs to an experienced 3PL like [Shiprocket Fulfillment](https://www.shiprocket.in/blog/shiprocket-fulfillment/), that will take care of their storage, inventory management, packaging, and shipping products to the customers. A 3PL, in short, is an all-in-one solution for businesses. Read more about 3PL [here](https://www.shiprocket.in/blog/3pl-for-ecommerce/). ### Self-fulfillment This is when eCommerce businesses that are slightly smaller in size in terms of processing orders choose to fulfill their orders. They take care of inventory storage, management, shipping, etc. ### Droshipping This is when the eCommerce business doesn’t need to worry about its inventory; instead, the manufacturer controls the entire supply chain. In the [dropshipping](https://www.shiprocket.in/blog/dropshipping-in-india/) process, orders are shipped to the end customer directly from the manufacturer/factory. Next comes on-demand warehousing. **On-demand warehousing** – This is a relatively newer concept for beginners; therefore, let us take a more in-depth look at the idea of on-demand warehousing and how it can be relevant for your eCommerce business- ## What is On-demand Warehousing On-demand warehousing is an online platform that offers sellers to store their inventory and fulfill orders temporarily with warehouses that have excess space with them. In simpler terms, In on-demand warehousing is outsourcing your order fulfillment to a company that doesn’t perform fulfillment services itself but outsources it to others. Here’s an example to help you understand the concept of on-demand warehousing better- Let’s say you run an [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store that processes nearly 5-10 orders per day. Given that the order volume isn’t that high, you were fulfilling your garage (self-fulfillment). Suddenly, during the festive season, you witnessed a surge in order volume and have ramped up your marketing efforts to help drive further business. But you don’t want to spend a lot of your money on warehouse investment, and instead, you could choose to store your inventory temporarily with an on-demand warehousing platform. With an on-demand warehousing platform, you can choose to keep your items during the peak season and get back to self-fulfillment once you deem fit. ## Why is On-demand Warehousing Getting Popular? On-demand [warehousing](https://www.shiprocket.in/blog/warehousing-in-supply-chain-management/) is now getting more and more popular, owing to the competition from Amazon’s FBA. Let us take a look at what is making on-demand warehousing a famous concept these days- ### Unwillingness to Invest in Additional Warehouse Space Warehouse space is a costly capital investment, which most eCommerce brands and sellers want to avoid. Therefore, on-demand warehousing is the best option for such businesses, as they can temporarily store their inventory on a contractual basis, with no worries about investing any of their money in a warehouse space. ### Flexibility On-demand warehousing offers flexibility to sellers, as there are no long-term commitments involved. eCommerce sellers deal with [seasonal inventory](https://www.shiprocket.in/blog/seasonal-inventory) leverage on-demand warehousing the most, as they need a one-time warehouse space to store their inventory. Why rent out a warehouse for just a few days, when you can get the job done half the money with on-demand warehousing? If you have a bunch of excess inventory that would be too expensive to store with a regular 3PL, on-demand warehousing can be the best solution for you. ### The rise in the Number of eCommerce Companies eCommerce has proved itself essential even after the outbreak of the deadly coronavirus in India. With the increasing penetration of the internet in the country, eCommerce is on the rise in India, with companies opening up almost every day. With the increase in eCommerce, success comes the need for more warehousing space. This is one of the primary reasons for the growth of on-demand warehousing in India. ### Need for Faster Order Fulfillment In the 21st century, people expect same-day and next-day delivery. On-demand warehousing can provide the [same-day delivery](https://www.shiprocket.in/blog/same-day-shipping/) options, in turn enhancing customer satisfaction for businesses. eCommerce businesses can search for an on-demand warehousing platform located within a few km radii from the customer’s location. On-demand warehousing can also be extremely beneficial if you want to use a city hub that you won’t typically find elsewhere. ### Who Uses On-demand Warehousing Businesses ranging from those dealing with consumer goods, industrial manufacturing to the hospitality industry can benefit from on-demand warehousing. Both large and small companies seeking to upgrade their supply chains can use this model. ### Enterprise Business Enterprise businesses can use on-demand warehousing to complement their already existing order fulfillment infrastructure. It is an excellent option for rolling out new initiatives, managing potential [supply-chain](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) disruptions with peak seasons and tariffs, and piloting new programs or product/service promotions. ### Established Brands Online born and bred companies can also leverage on-demand warehousing for various purposes. Most online-dependent companies focus on acquiring customers and developing their business before the supply logistics, enabling them to work them to grow worrying about finding physical warehouses. ## The Difference Between Traditional 3PL and On-Demand Warehouse Providers There are critical differences between traditional and on-demand warehousing solutions you’ll want to understand before deciding your business. - **Central vs. dispersed warehouse network** – Traditional third-party logistics providers supply central warehousing solutions in a few select locations. On-demand warehouses operate a series of dispersed warehouses and [shipping fulfillment](https://fulfillment.shiprocket.in/) centers. - **Upfront costs vs. flexible billing** – Traditional warehousing solutions generally require significant upfront capital and long term contracts, while on-demand warehouse solutions offer flexible billing and deals. - **Working directly with a warehouse provider vs. a tech platform intermediary** – With a 3PL, you now have a warehouse solutions provider. In contrast, an on-demand warehouse provider is a technology platform that allows you to connect to short-term available warehouse space. - **Long Terms Partner vs. short term solution** – A 3PL with proven logistics and fulfillment expertise offers stability and a long term partner willing to understand and grow with your unique business. An on demand-warehouse offers short term flexibility, but there’s no guarantee of consistent service quality across the network. ## Final Say Every eCommerce business is unique and needs different warehouse solutions to deliver their products to customers efficiently. On-demand warehousing providers offer new, flexible solutions worth considering for specific cases, while traditional [3PLs](https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/) provide more stability and a long term partnership. After reading the article, it is now your decision to choose from an on-demand warehousing partner and a 3PL, based on your business needs! --- ## https://www.shiprocket.in/blog/source-images-for-ecommerce-website/ ```markdown --- title: Best Places to Source eCommerce Images For Your Business - Shiprocket url: https://www.shiprocket.in/blog/source-images-for-ecommerce-website/ description: List of sources to source eCommerce images for your online business last_updated: 2023-11-27 source: webpage --- # Best Places to Source eCommerce Images For Your Business Are you planning to build your [eCommerce website](https://www.shiprocket.in/blog/ecommerce-website-template/)? For that, you must be looking for some high-quality images online to place on your online store. You already have a lot on your plate to deal with your business and don’t have the time to DIY product photography. To the relief of many of you, several photography websites exist on the web to help you with excellent free and paid stock images. Suppose you’re worried about which websites to track down for choosing the best images for your eCommerce website; worry not! We’re here to help you with some of the best places to source images for your online store. Remember, using high-quality photos is an excellent way to attract customers, as humans, in general, tend to get more attracted towards a visual representation of a product than just written [content](https://www.shiprocket.in/blog/create-ecommerce-content-marketing-strategy/). The best and most effective way to make your eCommerce website look more professional is to use better images on your site. You don’t need any technical skills or design skills to choose the best photo for your website, and you can easily upgrade the look and feel of your website in minutes. Now, before getting into the best places where you can find the right images for your website, let us understand a few criteria you must keep in mind while selecting your pictures- ## How to Choose the Right Images for your Website? ### Say No to Low-Quality Images! Using low-quality images is a strict no-no when it comes to choosing pictures for your website. Do not use pixelated images that get distorted and appear fuzzy when stretched. Low-quality images immediately disappoint the user who has visited your website, as it questions the website’s authenticity. ### Look for Unique Images Sourcing images online can be a great way to save you time, but only if you use them correctly. Try not to use images that you see on almost all [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) websites. This will just hide your identity and not help you stand out from the rest of your competitors. Instead, use authentic and candid photos, as it connects much better with your website visitor. ### Use Images with a Meaning Look out for meaningful images rather than the ones that just appear to be excellent. Consider using images where people are doing some activity or interacting with each other. These kinds of pictures give you a way to express to your viewers what your business is about, with the added benefit of capturing more attention. For example, instead of just displaying an image of your product, use a photo of someone using or interacting with the [product](https://www.shiprocket.in/blog/product-page-optimization/). Now that we have told you about the three criteria to keep in mind while choosing photos for your website let us look at the sources of these great pictures. To start with, there are two kinds of image sources you will come across — free and paid. While we tend to opt for free images more, you must explore the paid sources and increase your options. However, for free images, you must provide proper credits to the picture owner by either citing the origin or the name of the person who clicked the photo. Free images are usually more creative than the paid images, which are more commercial. You will always find more artistic and candid images in the free sources rather than the paid ones. Free images can be great to use as backgrounds, header images, and mood pictures to help set the tone of your [eCommerce website](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/). ## Top 5 Best Places to Source Images for your eCommerce Website (Free & Paid) ### Unsplash [Unsplash.com](https://unsplash.com/) is an excellent source for finding free images for your eCommerce website. It has over 1 million photos by highly talented photographers from all over the world. It has categories such as nature, textures and patterns, people, business & work, technology, and many more to choose from. All their photos are free to download and usable under the Unsplash License. Since these are free images, they are not meant for commercial consumption purposes. So you can find a lot of landscapes, object images, and pretty random stuff. These are great for page backgrounds, header images and in any web pages that don’t have specific commercial applications. ### Getty Images [Gettyimage.com](https://www.gettyimages.in/plans-and-pricing) is a paid image source for eCommerce websites. It has some of the best images for commercial applications in advertisements, brochures, websites, and so on. They have one of the best selections of non-stock-like photos and graphics. Some of their images are exclusive to Getty Images, so you can’t find those in other stock image resources. They also have a good search tool that allows you to find the images you need quickly. They charge Rs. 23,000 per download for large images of 4K resolution and Rs. 7,000 per download for smaller prints. ### Shutterstock [Shutterstock.com](https://www.shutterstock.com/) is a great platform to find affordable paid images for your eCommerce website. It has a wide range of photos and graphics you can choose from and are pretty reasonable. They have plenty of categories to choose from, such as technology, celebrities, nature, business, industrial, transportation, and many others. Shutterstock doesn’t require you to sign up for a monthly plan if you need images just for a few times a year. You can use credits and use them toward whichever images you want for your website. ### Pexels [Pexels.com](https://www.pexels.com/) is a free source of images that you must check out for your eCommerce website. Their photos are incredibly artistic and have over 50,000 photos available on their platform. They have photos ranging from music to technology. You must explore Pexels if you are looking for some high-quality, unique images for your website. ### Rawpixel Rawpixel is a great place to find free images that are usable for any eCommerce business website. Most of the pictures in this platform tell a story, which will create a stronger connection with your visitors and will also tell them what your business is about. In Rawpixel, you will need to subscribe before downloading any image. Just enter your email address and set up a password, and you are good to go. ## Final Say Now that you have the list of all the top platforms for image sourcing, picking the right ones will be fun for you. Do not limit yourself to just one resource; instead, explore all the platforms mentioned above to find all the images you want for your [online store](https://www.shiprocket.in/blog/how-to-take-your-offline-store-online/). Remember, images inject life into your website! ``` --- ## https://www.shiprocket.in/blog/top-amazon-scam/ --- title: Top Amazon Scams & How To Avoid Them url: https://www.shiprocket.in/blog/top-amazon-scam/ description: Frauds are becoming increasingly common in the eCommerce sector. Taking safety measures to protect your business is crucial. last_updated: 2023-11-02 source: webpage --- # Top Amazon Scams & How To Avoid Them Amazon is one of the most trusted platforms for both sellers and buyers. But frauds are becoming increasingly common in the eCommerce sector. The thought, "Have I been scammed?" has crossed the minds of many Amazon sellers at some point. To help you secure yourself against these threats, we have compiled a list of common Amazon scams and ways to avoid them. Taking safety measures to protect your business is crucial because new vulnerabilities are exposed daily. Every fraudulent sale results in the loss of a legitimate one. ## How Do Amazon Scams Work? Amazon scams are increasing, and new scams are being uncovered daily. Amazon scammers frequently use social engineering tactics to deceive people into falling for their tricks. They either attempt to pass for real Amazon representatives or entice you with tempting offers you can’t refuse. Ultimately, they will ask you for your credit card information, money, or, in some situations, to make a purchase. ## Here Are Some Common Amazon Scams ### Unauthorised Purchase Scam Customers will get a phishing email or phone call informing them of an expensive purchase made using their account without their knowledge. Cybercriminals will ask for the customers’ credit card information when they visit the link or dial a number, saying they will stop the transaction and cancel the purchase. Once you share the details, they will drain your account. ### Fake Tech Support Fake tech support representatives call users directly or invite them to get in touch with them by sending a phoney email claiming an issue with the client’s account. Then, to resolve the problem, they persuade people to install harmful programmes or software. ### Malicious Links Once more, this is also typically executed via an SMS or email. It may appear to be an entirely genuine communication from Amazon, asking you to click a link and enter into your account to fix a problem. You reveal your Amazon login information, but hackers run the website you’re on, and you are scammed before you realize it. ### Gift Card Scam When con artists get customers to purchase Amazon gift cards and reveal their card information, it is referred to as a gift card scam. Scammers can quickly redeem the gift coupons. Online fraudsters may also create fictitious fundraising efforts that accept donations in the form of gift cards. They can devise various scenarios to persuade you to purchase gift cards. ### Payment Scams Payment frauds are the most common, and con artists attempt to persuade you to pay for your purchases outside Amazon’s secure network. They will often give you discounts or luring offers if you pay them via PayPal or Western Union, and if you believe their assurances, you will lose your money as well as your order. Most likely, such merchants will delete their accounts shortly after. Amazon will also be of little use in such scenarios because the payment was made outside their platform. ### Prize Scam This one appears as a message notifying users that they have won a prize, but to receive it, they must click on a malicious link. Of course, the link is run by scammers who will either infect your system with malware or steal your login information. ## How To Identify An Amazon Scam - Check the email thoroughly. It is probably unreliable if it has grammatical errors, unclear terminology, or indications of machine translation. - Analyse the message’s tenor. An obvious indication of a scam is a feeling of haste or desperation. - Be wary of emails or links that appear to be coming from illegitimate sources. - It’s probably a fraud if a vendor requests that you use a payment method other than Amazon’s official system or opt for gift cards. ## How To Prevent Amazon Scams - Never send money outside of the Amazon payment systems. - Avoid clicking on shady links. Log into your Amazon account by visiting their page or using the official app if you want to check something. - Never give any credentials or personal information to anybody pretending to be an Amazon representative or anyone for that matter. - Call Amazon to confirm if you witness anything doubtful or are unsure about someone acting as their representative over the phone. ## Conclusion If you come across a scam or have been a victim of one, report it right away to Amazon’s fraud department, or you can call their customer care numbers. Immediately stop communicating with the scammer. If a scam occurs outside Amazon’s system and there is no way to resolve it, you should contact your local law enforcement institutions directly. Use VPNs to remain protected and have a secure online experience. Your traffic will be encrypted, making online buying much safer. Be safe! --- ## https://www.shiprocket.in/blog/top-questions-to-ask-your-fulfilment-partner/ --- title: 6 Questions to Help You Select the Best Fulfillment Solution For Your eCommerce Business url: https://www.shiprocket.in/blog/top-questions-to-ask-your-fulfilment-partner/ description: Deciding to outsource your fulfilment is one of the toughest choices an eCommerce company has to make. It’s already hard enough to run a profitable business on your own, and strategizing the fulfilment aspect that includes receiving, packing and shipping of your products is a much more demanding operation that will only grow as your business grows. last_updated: 2023-11-02 source: webpage --- # 6 Questions to Help You Select the Best Fulfillment Solution For Your eCommerce Business Deciding to outsource your fulfilment is one of the toughest choices an eCommerce company has to make. It’s already hard enough to run a profitable business on your own, and strategizing the fulfilment aspect that includes receiving, [packing](https://www.shiprocket.in/blog/ecommerce-packaging-tips/) and shipping of your products is a much more demanding operation that will only grow as your business grows. Hence, it’s best to outsource your fulfilment operations to someone experienced in this particular field. It will not only lower your overall fulfilment costs, but it will also expand your reach and help you grow into newer markets. *[Image: alt text]* To understand more about why outsourcing your fulfilment is the best bet for your company, click [here](https://www.shiprocket.in/blog/ecommerce-fulfillment-models/). The right fulfilment partner can provide you with unparalleled service that can help your business grow like never before. Your company goals must be conveyed to the fulfilment company and there needs to be transparency in their deliverables. Now that we have told you the importance of outsourcing fulfilment, let us take a look at what are the top questions you must ask your fulfilment provider before tying up with them. ## How Broad are your Service Options? This question will ensure the adaptability of your fulfilment service provider. If your fulfilment partner can bend and adapt to unexpected fulfilment requests, it’s great news. A wide range of services means that you can diversify the items you offer to your buyers. This would ultimately mean different packaging, flexible storage options, varied shipping options, and many more such services that you might not need right now, but there are possibilities for the future. If your fulfilment provider is able to provide custom services that can benefit your business in the future, you should definitely consider going for them. ## Where are your Fulfilment Centres Located and How Spacious are those? The [location of a fulfilment center](https://www.shiprocket.in/blog/tips-to-choose-the-right-fulfillment-centre-location/) is a very important factor you must consider before signing up with any fulfilment company. Your fulfilment partner must have fulfilment centers in all the regions you serve because only then will your customers receive their products within a day or the next day. For example, if a fulfilment center is located in Mumbai, but you serve in Chennai, there are high chances that there will be delays in delivery. You must also ask them about their proximity to courier companies. Higher the distance between the fulfilment center and carrier, the higher the transportation costs will be, a share of which you have to bear in the end. Opt for an all-encompassing solution that offers excellent warehousing facilities, as well as cost-effective transportation to benefit your business. *[Image: alt text]* ## Does Your Company Provide a Service Guarantee? Nowadays, nothing comes without a guarantee, neither should your [fulfilment partner](https://fulfillment.shiprocket.in/). It has become an industry standard. The service agreement should include how quickly your [orders](https://www.shiprocket.in/features/sync-import-orders/) will be shipped and what happens if it is not met. You should be sure they are willing to put their guarantee in writing. How is your [Fulfillment Company](https://www.shiprocket.in/fulfillment/) Different from your Competitors? This is a very important question you must ask a prospective fulfilment partner because it will tell you about their USPs and how they are different from their competitors. Ask how long they’ve been around, how their business has changed over the years, and where they see themselves compared to competitors. Not only will you learn more about your potential provider, but you’ll also start to see what drives supply chain operations behind-the-scenes and the areas where your business will definitely need help. A fulfilment provider who understands their place in the market is one who will be able to guide your business through every twist and turn that the [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) throws up. ## Which Courier Companies do you Use for Delivery? The ideal fulfilment partner will offer you a range of courier partners or [multiple courier partners](https://www.shiprocket.in/blog/how-multiple-courier-partners-can-help-you-ship-efficiently/), such as FedEx, BlueDart, Delhivery, etc. There are many benefits of having multiple courier partners. If one courier company is unavailable, you can choose amongst the rest to ship your orders. For example, Shiprocket. A great company will provide access to multiple trucking/LTL companies. *[Image: alt text]* ## Does Your Fulfilment Company Have A Dedicated Account Management Team? There can be several benefits to both types of account management. A dedicated account manager acts as an extension of your business. They become very familiar with your needs and expectations and act on your behalf within the [warehouse](https://www.shiprocket.in/blog/fulfillment-center-vs-warehouse/). You should speak with the person that will be your account manager prior to selecting the provider. A team of customer service representatives can be beneficial if your company does not have a need for the fulfilment provider to be familiar with your needs or expectations. Having a team means that you can contact any one person within the organization to have your needs met. ## Final Say Any number of questions you ask your fulfilment partner would be less, as choosing your fulfilment service provider is one of the most crucial decisions you need to make as a business owner. Remember that outsourcing fulfilment is supposed to save you time and money and eliminate the hassle. Even if you require a modest amount of fulfilment, outsourcing should be considered. Let your fulfilment provider manage the warehouse, software, [shipping](https://www.shiprocket.in/), receiving and fulfilment, carrier relationships, insurance, and all the other costs associated with your supply chain. That way you get to focus more on your core business and eliminate worries pertaining to fulfilment. *[Image: alt text]* --- ## https://www.shiprocket.in/blog/warehouse-kitting/ --- title: Improve Order Fulfillment Process by Adopting Warehouse Kitting url: https://www.shiprocket.in/blog/warehouse-kitting/ description: Order fulfillment can become a complex task for online sellers, especially during the peak seasons. Merchants processing vast quantities of orders in a day, sometimes, find it extremely difficult to fulfill all the orders effectively. Therefore, sellers are always looking out for techniques that can reduce some load off their shoulders. Warehouse kitting often referred to as product kitting is one of them! last_updated: 2023-11-02 source: webpage --- # Improve Order Fulfillment Process by Adopting Warehouse Kitting Order fulfillment can become a complex task for online sellers, especially during the peak seasons. Merchants processing vast quantities of orders in a day, sometimes, find it extremely difficult to fulfill all the orders effectively. Therefore, sellers are always looking out for techniques that can reduce some load off their shoulders. Warehouse kitting often referred to as product kitting is one of them! Warehouse kitting or product kitting is an extremely efficient way for eCommerce sellers to save time and enhance warehousing functionality. This article will discuss all warehouse kitting and why you should adopt to improve the order fulfillment process. ## What is the Meaning of Kitting in Warehouse? Kitting in a warehouse or warehouse kitting is combining different yet similar SKUs to create a brand new [SKU](https://www.shiprocket.in/blog/creating-effective-skus/). Let us understand this better with an example. Suppose a customer orders a mobile phone online, along with a mobile back cover and earphones. Won’t it be extremely inefficient to pack these products individually and ship to the customer at different times? Instead, what the merchant does is, he would assemble all of these products into a single kit and then ship it to the customer at once. This is what product kitting is. One thing you must keep in mind while kitting is, the products must be similar. ## Warehouse Kitting Process During fulfilling an order for separate products (without product kitting), the item is located in the warehouse using a [Warehouse Management System](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/). A warehouse employee then retrieves the articles before updating the inventory and completing the order fulfillment. This process is repeated for each item ordered by a customer, as individual SKUs assigned to unique articles are separately picked, packed, and shipped. The method of warehouse kitting is different from the usual one. In warehouse kitting, the merchant bundles all those SKUs together that are usually ordered together to create a brand new SKU. This way, whenever your buyer places an order, you can quickly locate the items as a single bundle and ship it to your customer right away. 3PL fulfillment centers usually follow the process of warehouse kitting to reduce the picking, packing, and shipping time. Many times, these fulfillment centers also utilize available data to previously make product bundles and keep them in place to ensure quicker operations. Shiprocket Fulfillment follows the process of cutting for all multi-item orders in its fulfillment centers. This helps reduce the processing time and ensures faster delivery to the end customer. ## Benefits of Warehouse Kitting Warehouse Kitting comes with multiple benefits for eCommerce companies to consider. Let us take a look at a few of those benefits: ### Increases Efficiency Warehouse kitting increases the efficiency of a business to a great extent. Your [warehouse](https://www.shiprocket.in/blog/ecommerce-warehousing/) employees can quickly locate all parts of an order in one place, ultimately boosting your workers’ productivity. In the long run, it will keep your business ahead of the competition, as faster the work is done in a warehouse, faster the order reaches the end customer. ### Better Inventory Management Warehouse kitting is an efficient way of managing inventory, as it makes the warehouse much more streamlined and organized. While kitting products, you generate fewer SKUs, making it easier for you to manage your inventory. It also reduces the warehouse space, and the entire process becomes much more efficient. ### Encourages Faster Shipping Warehouse kitting makes [shipping](https://www.shiprocket.in/) much faster and seamless. In this process, you don’t need to weigh and label individual items. Instead, you can print shipping labels for a single bundle, which reduces a lot of time. Moreover, shipping off a pre-assembled kit to customers will be much more comfortable, and there will be fewer risks of error in the entire fulfillment process. ### Reduces Labor Costs More efficient warehouses automatically reduce labor costs. You would require fewer employees on the warehouse floor to perform tasks, ultimately saving your company money. ### Improved Packaging Warehouse kitting is a great way to make packaging more affordable and efficient. Instead of packing each item separately into standard-sized boxes, you can pack your items together in a custom-sized box that can reduce your parcels’ size and weight. You can also save on packing materials, as you don’t have to pack items separately. Ultimately, these can help to cut your packaging costs significantly! In case you’re looking for high-quality packaging materials for your business, do check out [Shiprocket Packaging](https://packaging.shiprocket.in/). It is an eCommerce packaging arm of Shiprocket that offers customers with the finest-quality biodegradable packaging materials, such as corrugated boxes and flyers. ### Excellent Sales Strategy Warehouse kitting can also be used as a great sales strategy. Consider similar items like dresses and jewelry sitting in your inventory. You want to sell off your current stock so that new inventory can be ordered. Just bundle them together and offer them as a discount package for sale! This is an excellent way to boost sales of your existing products. ## How to Manage Warehouse Kitting The key to a successful order fulfillment process is proper inventory management. You will not be able to sell a full kit if a single item of the kit is not in inventory. If you’re processing not more than 10-20 orders per day, it makes sense to take care of inventory management and warehousing. But if you’re handling large numbers of orders in a day, you must outsource kitting in the warehouse to a third-party storage and fulfillment service provider like [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/). Shiprocket Fulfillment is an end-to-end fulfillment and warehousing solution offered by Shiprocket to provide you with the best inventory management and fulfillment operations. ## Conclusion Warehouse kitting is an extremely effective order fulfillment strategy that can help your business stand out. It will help you save a lot of time and money, leaving you with ample opportunity to focus on your core business goals. --- ## https://www.shiprocket.in/blog/what-is-cart-abandonment/ --- title: What Can We Learn From Cart Abandonment & How To Recover Them? url: https://www.shiprocket.in/blog/what-is-cart-abandonment/ description: It is the process when a prospect on your website adds items to the cart, but instead of buying them, they abandon the products in the cart. last_updated: 2023-11-02 source: webpage --- # What Can We Learn From Cart Abandonment & How To Recover Them? According to India Marketers, India’s average cart abandonment rate is about 51%. However, the research sheds light on the fact that the [cart abandonment](https://www.shiprocket.in/blog/what-is-cart-abandonment/) rate across industries in India is as high as 70-75%. Due to high competition, the numbers keep fluctuating during the festival and holiday season. Also, if you take a good look at it, it’s like losing more than half the customers that visit your website and then don’t buy anything. Cart abandonment is not a one-time problem that businesses deal with. It is an ongoing issue that affects the industry and has kept haunting entrepreneurs for years now. However, the good news is that you can recover all the abandoned carts and bring back all the lost customers! ## What Is Cart Abandonment & Why Do We Abandon Their Shopping Carts? Cart abandonment is the process when a prospect on your [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) website adds items to the cart, but instead of buying them, they abandon the products in the cart. Over the years, researchers have surveyed the reason for the same and found that there is no single reason for it. However, they can be segmented broadly into the following: 1. Extra costs at the stage of checkout (packing, [shipping](https://www.shiprocket.in/), taxes, delivery) 2. Account or sign up required (the option to guest checkout or log in with social media is unavailable) 3. Checkout is too long (the number of steps involved in the process is too many on both mobile and desktop) 4. Unclear pricing (no clear breakdown of the cart total visible) 5. Don’t trust the site (no security signs that indicate transacting over the site is safe) ## Ways To Tackle Shopping Cart Abandonment & Recover Sales *[Image: Ways To Tackle Cart Abandonment]* ### Choose A Reliable eCommerce Platform Choose a trusted eCommerce platform which is relied upon by various brands and gives an easy shopping experience to your customers. You can choose Shopify. Shopify is certified Level 1 PCI DSS compliant. It meets all the six categories of PCI standards to include a secure network, vulnerability management program and regular monitoring and testing of networks. Shopify can also be easily integrated with [Shiprocket](https://www.shiprocket.in/) & here’s how: - **Automatic Order Sync** – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. - **Automatic Status Sync** – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel. - **Catalog & Inventory Sync** – All the active products on the Shopify panel, will automatically be fetched into the system, where you can [manage your inventory](https://www.shiprocket.in/inventory-management/). ### Ensure A Seamless Shopping Experience If you want the consumer to go through the shopping journey on your website, you need to create an on-site experience that enables the buyer’s shopping journey. The website should be user-friendly and should accelerate the shopping process. This is where your eCommerce website’s design comes into play, impacting your shopping cart abandonment rate. [Shiprocket Engage](https://www.shiprocket.in/engage/) is an Automated WhatsApp Communication Suite For eCommerce Businesses. It is a seamless post-purchase communication suite that is powered by AI-backed Whatsapp automation. Your business can reduce RTO losses and increase profits for your eCommerce business. You can now send your buyer abandoned cart message notifications through Shiprocket Engage. This feature is only available for Shopify sellers. ### Offer Customer Support & Service According to Microsoft, many online consumers abandon their carts due to pre-purchase anxiety, which majorly includes doubts around the quality of [products](https://www.shiprocket.in/blog/best-product-ideas-for-ecommerce/), shipping and delivery of products. You need to set up customer care with live chats, chatbots and FAQs to answer the queries of your customers. This is how offering a good post-purchase experience can make or break a sale for you. ### Simplify Your Checkout Process Customers don’t want to spend time filling out long forms. It is essential to make the [checkout process](https://www.shiprocket.in/blog/improve-checkout-experience/) extremely simple. Most online shoppers know what they want, and they are into making quick purchases. However, the window of decision making is small. That’s why we need to simplify the whole process. *[Image: Simplify Your Checkout Process]* Here are a few golden rules followed by ecommerce experts: - Keep distractions and promotions away from the checkout pages - Allow guest checkouts and offer the ability to log in with social - Provide pre-filled fields to registered users - Show a progress indicator - Allow easy cart modification [Shiprocket](https://www.shiprocket.in/) is a complete customer experience platform for SMEs, D2C retailers and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs. --- ## https://www.shiprocket.in/blog/shipping-companies-in-pune/ --- title: List of Top 7 Shipping Companies in Pune - Shiprocket url: https://www.shiprocket.in/blog/shipping-companies-in-pune/ description: Explore Pune's top shipping companies for reliable logistics solutions. From Maersk to Shiprocket, meet diverse shipping needs. last_updated: 2023-10-11 source: webpage --- # List of Top 7 Shipping Companies in Pune Pune, also known as the "Oxford of the East," is a major industrial center in the state of Maharashtra, India. With its thriving manufacturing, automotive, and IT industries, there is a growing demand for reliable and efficient shipping services in the city. Fortunately, Pune is home to several renowned shipping companies that offer a range of services catering to the diverse needs of businesses. In this blog post, we will explore the top 7 shipping companies in Pune, highlighting their unique strengths and services to help you make an informed choice for your shipping needs. *[Image: Shipping Companies in Pune]* ## Top 7 Shipping Companies in Pune ### Maersk Line India Pvt Ltd Maersk is a global leader in container shipping and logistics, with a strong presence in Pune. In addition to [ocean freight, air freight](https://www.shiprocket.in/blog/air-vs-ocean-freight-in-international-shipping/), and inland transportation, Maersk also offers supply chain management and customs brokerage services. Maersk’s Pune office is located in the Magarpatta City area and has a team of experienced professionals who provide efficient and reliable logistics solutions to their customers. ### MSC Agency India Pvt Ltd MSC is a Swiss-based shipping company that operates in more than 155 countries. In Pune, MSC offers a range of services, including container shipping, project cargo, and breakbulk cargo. MSC has a strong focus on customer service and has a team of experienced professionals who provide end-to-end logistics solutions to their customers. ### Shiprocket [Shiprocket](https://www.shiprocket.in/) is a leading logistics platform that caters to the needs of modern e-commerce businesses. In Pune, Shiprocket provides a range of services, including shipping, [order tracking](https://www.shiprocket.in/shipment-tracking/), and [warehousing](https://www.shiprocket.in/encyclopedia/warehousing/). Shiprocket’s Pune office is located in the Wakad area and has a team of experienced professionals who provide efficient and reliable logistics solutions to their customers. The company leverages advanced technology to provide seamless logistics services to its customers. ### Evergreen Shipping Agency (India) Pvt Ltd Evergreen is a Taiwan-based shipping company that has a presence in Pune. The company offers a range of services, including container shipping, logistics, and terminal operations. Evergreen’s Pune office is located in the Kalyani Nagar area and has a team of experienced professionals who provide end-to-end logistics solutions to their customers. ### APL India Pvt Ltd APL is a Singapore-based shipping company that operates in more than 90 countries. In Pune, APL offers a range of services, including container shipping, logistics, and intermodal transportation. APL’s Pune office is located in the Hinjewadi area and has a team of experienced professionals who provide efficient and reliable logistics solutions to their customers. ### NYK Line (India) Pvt Ltd NYK Line is a Japanese-based shipping company that operates globally. In Pune, NYK Line offers a range of services, including container shipping, logistics, and inland transportation. NYK Line’s Pune office is located in the Viman Nagar area and has a team of experienced professionals who provide efficient and reliable logistics solutions to their customers. ### Orient Overseas Container Line (OOCL) India Pvt Ltd OOCL is a Hong Kong-based shipping company that has a presence in Pune. The company offers a range of services, including container shipping, logistics, and intermodal transportation. OOCL’s Pune office is located in the Kalyani Nagar area and has a team of experienced professionals who provide end-to-end logistics solutions to their customers. ## Benefits of Using Shipping Companies in Pune - **Expertise and Experience:** Shipping companies in Pune have a team of experts who have extensive knowledge and experience in the logistics industry. They can provide valuable insights and solutions to complex logistical challenges. - **Cost Savings:** Shipping companies in Pune can help businesses save money by optimising their supply chain and [reducing transportation costs](https://www.shiprocket.in/blog/logistics-costs/). They can also negotiate favourable rates with carriers and provide economies of scale to their customers. - **Faster Delivery:** Shipping companies in Pune have access to advanced logistics technology and tools that enable them to provide faster and more efficient delivery of goods. This can help businesses improve their customer satisfaction and retention rates. - **Flexibility and Scalability:** Shipping companies in Pune can provide businesses with flexible and scalable logistics solutions that can adapt to their changing needs. They can also provide customised solutions tailored to meet each business’s unique requirements. - **Risk Mitigation:** Shipping companies in Pune can help businesses mitigate the risks associated with transportation and logistics, such as theft, damage, and delays. They can also provide insurance and other risk management services to protect businesses from unforeseen events. ## Factors to Consider when Choosing a Shipping Company in Pune When choosing a shipping company in Pune, businesses should consider the following factors: - **Service Quality:** Businesses should look for a shipping company that provides high-quality logistics services, including [on-time delivery](https://www.shiprocket.in/blog/on-time-delivery/), accurate tracking, and excellent customer service. - **Pricing:** Businesses should compare the pricing of different shipping companies in Pune and choose the one that offers competitive rates without compromising on service quality. - **Coverage Area:** Businesses should ensure that the shipping company they choose provides services to the locations where they need to ship their goods. - **Technology and Tools:** Businesses should look for a shipping company that uses advanced logistics technology and tools, such as real-time tracking, online booking, and analytics, to provide efficient and reliable logistics services. - **Experience and Expertise:** Businesses should choose a shipping company with a team of experienced professionals who have the knowledge and expertise to handle complex logistical challenges. - **Safety and Security:** Businesses should ensure that the shipping company they choose has proper safety and security measures in place to protect their goods during transportation. - **Reputation and Reviews:** Businesses should check the reputation and reviews of the shipping company they choose to ensure that they have a good track record of providing high-quality logistics services. Pune is home to several shipping companies that provide reliable and efficient transportation services. The companies mentioned above are some of the top players in the industry and have a strong presence in Pune. Whether you need container shipping, logistics, or intermodal transportation services, these companies have the expertise and experience to meet your needs. Shiprocket is a noteworthy addition to this list, offering a comprehensive logistics platform that caters to the needs of modern e-commerce businesses. With a strong focus on customer satisfaction and efficient delivery, these shipping companies are well-equipped to handle the growing demand for transportation services in Pune. Your Trusted Logistics Partner in Pune. [Get Started Today](https://app.shiprocket.in/login). --- ## https://www.shiprocket.in/blog/premium-shipping/ --- title: Offer Premium Shipping if You Choose Amazon Self-Ship - Shiprocket url: https://www.shiprocket.in/blog/premium-shipping/ description: This blog is about how to offer premium shipping in your store and offer your customers with premium delivery experience. last_updated: 2023-11-02 source: webpage --- # How to Offer Premium Shipping in 2024 if You Choose Amazon Self-Ship? Online shoppers have come to expect fast and affordable shipping. This is the reason why eCommerce companies should consider premium shipping to stay ahead of the competition. As more and more consumers continue to switch to online eCommerce stores, the demand for faster and [affordable shipping](https://www.shiprocket.in/pricing/) has increasingly become the new normal. *[Image: ]* As eCommerce becomes more and more competitive, retailers have to find new ways to meet up customer demands and stay ahead of the curve. This growth has led to a rise in delivery options. For example, eCommerce giants like Amazon, Flipkart are leading the pack in this regard. Amazon has several fulfillment options like [Amazon easy-ship](https://www.shiprocket.in/amazon-self-ship/), self-shipping, and fulfillment by Amazon using which sellers can deliver their products to customers across India. For those who choose self-ship, premium fulfillment becomes a challenge. If you are wondering how you can offer premium delivery for your products, [Shiprocket](https://www.shiprocket.in/) can help. We offer you a network of 17+ cost-effective shipping courier partners. You can use our shipping rate calculator to determine how much you should be charging for premium delivery to show your buyers your premium delivery charges. ## What Does Premium Shipping Mean? Premium shipping is an option that enables eCommerce merchants to offer fast, and affordable shipping solutions. It offers fast delivery of packages, [quality packaging](https://packaging.shiprocket.in/), and automated tracking. The premium shipping also helps improve customers’ post-purchase experience and has become a popular delivery option among retailers. Some of the top premium shipping options available today are same-day delivery, next-day, and two-day delivery. ### Amazon Premium Shipping The option of Amazon premium shipping offers the fastest shipping options to retailers. This is the main reason why many retailers choose to sell on Amazon. For orders within the country, Amazon premium delivery supports one-day and two-day shipping. Amazon premium delivery isn’t available for everyone [selling on Amazon](https://www.shiprocket.in/blog/definitive-guide-to-sell-on-amazon-india/). It is a special feature reserved for those who meet the following standards: - Must be selling on Amazon for more than 90 days. - Must have a tracking rate of 99% for 30 days. - Must have a score of 97% for on-time delivery. - Must have a cancellation rate of less than 0.5% for 30 days. ## How Can eCommerce Merchants Offer Premium Shipping? D2C eCommerce merchants can offer premium shipping to their customers. Here are the options that retailers can use for offering premium delivery in their stores. ### Become an Amazon Seller For Amazon premium shipping, you first need to become an amazon seller and meet all their criteria. You can also opt for [Amazon FBA](https://sell.amazon.com/fulfillment-by-amazon.html) to become a seller and store your products in Amazon’s warehouse. All the other tasks such as packaging, delivering the orders to customers, and product returns will be handled by Amazon’s team. ### Build your Fulfillment and Logistics Network If you are willing to spend lakhs of rupees on building the eCommerce warehouse and infrastructure, this is a good option to go for. ### Outsource Fulfillment to 3PL Providers Outsourcing [fulfillment](https://fulfillment.shiprocket.in/) and logistics to a 3PL provider is the best option for SMEs in the eCommerce sector. It gives you more control over the business and helps compete with other giant competitors in the market. Also, you get access to premium logistics and order fulfillment services at affordable rates, and your customers are offered a pleasant and fulfilling order delivery experience. ## Benefits of Premium Shipping *[Image: ]* Premium shipping has a whole lot of benefits. Here are some of the top benefits of offering premium shipping in your eCommerce business. - Increased conversion rate at checkout due to less cart abandonment. - Faster shipping experience. - Improves brand identity with a great unboxing experience and custom packaging. - Automated [order tracking](https://www.shiprocket.in/shipment-tracking/) capabilities which helps improve the whole shipping process. - Faster delivery of packages which drives customer satisfaction, and hence, encourages repeat purchases. - A great way to convert your last-minute consumers. There are numerous benefits of offering [premium shipping](https://www.shiprocket.in/amazon-self-ship/) in your store. If you want to offer your customers faster delivery timelines, you need to start offering premium shipping. For D2C brands and SMEs in the eCommerce space, connecting with a reliable and well-connected eCommerce and logistics company that has the shipping, fulfillment infrastructure, and technology to help them offer premium shipping is the way to go. --- ## https://www.shiprocket.in/blog/shopify-apps-for-ecommerce/ --- title: Top 10 Shopify Apps to Increase E-commerce Sales - Shiprocket url: https://www.shiprocket.in/blog/shopify-apps-for-ecommerce/ description: Have you just set up your Shopify e-commerce store? Are you planning to set up one? Then you will definitely face the challenge of selecting the right ‘Apps’ for your Shopify store! last_updated: 2023-11-29 source: webpage --- # The 10 Apps Your Shopify eCommerce Store Needs Today! [Updated 2024] Have you just set up your Shopify [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store? Are you planning to set up one? Then you will definitely face the challenge of selecting the right ‘Apps’ for your Shopify store! ## What are Shopify apps and why do you need them? Applications on Shopify are the driving force behind your e-commerce store. Without them, your e-commerce store will fail to function. They enable you to display the information you want to, conduct your sales in a distinct manner and also help you design your store! They are tools you need for proper growth of your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). ## Why You Need The Best Ones? Imagine setting up your home. What will you need? How will you divide it up into components? There will be a kitchen, bedrooms, a living room, dining room etc. How will you set these rooms up? You will definitely need furniture to make your house comfortable, windows and doors to protect your house, home decor items like paintings etc to make it look pretty and the list goes on. So here, the furniture, doors & windows are tools for you to set up your place. Similarly, these apps are also tools for you to set up your [e-commerce store](https://www.shiprocket.in/blog/start-e-commerce-business-india/). And if you don’t install the best ones, chances are you will face issues later! So here is our pick of the top 10 Shopify apps you must have when you set up your Shopify store. ### [DSers – AliExpress Dropshipping](https://apps.shopify.com/dsers?search_id=67ccf949-2423-46af-afd9-c4d573b6cbcb&surface_detail=dsers&surface_inter_position=1&surface_intra_position=4&surface_type=search) For anyone indulging in dropshipping, this app is for you. With DSers-AliExpress Dropshipping, you gain a powerful platform to find cheaper suppliers, import products from various sources, find better and more reliable suppliers. That’s right! You now have the opportunity to effortlessly incorporate products into your store and start selling right away. Say goodbye to time-consuming order processing. DSers-AliExpress Dropshipping enables you to place hundreds of orders with a single click, saving you valuable time and effort. ### [Shiprocket India](https://apps.shopify.com/shiprocket?surface_detail=shiprocket&surface_inter_position=1&surface_intra_position=1&surface_type=search) Is shipping one of the most important characteristics of your business? To solve all your shipping woes, you have Shiprocket! Shiprocket is India’s leading e-commerce logistics and shipping solution provider. By just signing up with the platform you get to ship your products to over 27000+ pin codes across India and over 220+ countries abroad. And not regular shipping, shipping at discounted rates, and with 17+ courier partners! Along with this, you also get to sync our marketplace with the panel and manage your order much more efficiently! You can use Shiprocket for free or also [upgrade to higher plans](https://www.shiprocket.in/pricing/) based on your requirement. ### [Shiprocket Engage](https://apps.shopify.com/shiprocket-engage) Is high RTO a constant challenge for your business? If yes, then Shiprocket Engage is the perfect app for you! Wave goodbye to RTO troubles with Shiprocket Engage’s AI-powered WhatsApp communication suite. Send automated order and address confirmation messages and reduce RTO by up to 45%. From flagging high RTO orders to address quality scores, Shiprocket Engage leaves no stone unturned when it comes to reducing order returns and maximizing your delivery rate. But that’s not all! You can also convert your COD orders to prepaid. Identify duplicate orders and gain insights into buyer’s profiles. Powered with data intelligence, Shiprocket Engage helps your business reach higher profitability and provide a positive customer experience! So, don’t miss out! Bid farewell to manual tasks and install Shiprocket Engage today to automate your way to profits. ### [Sixads](https://apps.shopify.com/sixads-net?search_id=bf648ec8-cdb7-4477-8b8e-bb3e5e2c5d3f&surface_detail=sixads&surface_inter_position=1&surface_intra_position=1&surface_type=search) [Sixads](https://sixads.net/?utm_source=shiprocket&utm_medium=blog-post&utm_campaign=top-list) is a must-have app that allows Shopify merchants to drive quality traffic and simplify marketing. This app is perfect for anyone looking to save money and time while running Google, Facebook, and Instagram ad campaigns. Sixads is an easy-to-use tool that will help you get better results from your marketing efforts via super targeted product ads across all of the major platforms. Just select a product you want to promote, decide on a daily budget (at least $2), and launch your campaign with one click. You can also use Sixads’ ad exchange platform to bring in more high-quality traffic for free. ### [Klaviyo: Email Marketing & SMS](https://apps.shopify.com/klaviyo-email-marketing?surface_detail=marketing&surface_inter_position=1&surface_intra_position=10&surface_type=category#reviews) ‘Welcome aboard my e-commerce store! Buy the best only from here!’ – If you’re looking to amp up your sales through such regular pop-ups and emails, Klaviyo is the tool for you! With Klaviyo you can simply schedule and send automated emails for [cart abandonment](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/), welcome emails, and order follow-ups! Most of these are also pre-built. You can also design your emails or choose from a number of them available on Klaviyo. Klaviyo also gives you room to segment your users and helps you decide who gets what communication! ### [Privy- Pop Ups, Email & SMS](https://apps.shopify.com/privy?surface_detail=store-design&surface_inter_position=1&surface_intra_position=3&surface_type=category#reviews) Privy is your solution to easier marketing! A tool trusted by many [e-commerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) store operators, Privy gives you automated marketing solutions like no other. If you’re worried about decreasing the number of exits from your page, then you need to have your hands on Privy! With amazing conversion tools like exit-intent driven pop-ups, bulk coupon code integration, target campaigns, and many other methods to solve your needs! Privy offers you exclusive campaign designers, targeting capabilities, and campaign triggers to render great results and make good decisions about your store! ### [Booster SEO & Image Optimizer](https://apps.shopify.com/booster-apps-seo-optimizer#reviews) Did you know the world’s second most used search engine? It’s Google Images (Not technically a separate brand though). So it is imperative your products rank well in Google images too! After all, you will use beautiful images to sell your products and why shy when they can add value to your online presence? With the Booster SEO Image Optimizer app you can easily install the app, add your image ALT tags once and move on. The app automatically improves them for you over time! It’s great for beginners who do not [understand SEO](https://www.shiprocket.in/blog/shopify-seo-guide/) completely but need assistance. ### [SEO Manager](https://apps.shopify.com/seo-meta-manager?surface_detail=trending-apps&surface_inter_position=1&surface_intra_position=2&surface_type=collection) SEO is a major factor in deciding the ranking of your store in search engines! SEO manager makes this task easier for you. Loaded with features like edit titles, ALT tag optimization, Google page speed integration, Google mobile-friendly test, 404 error logging, and many other SEO features, you can make sure your store ranks well in the scanners of Google and other search engines! At a nominal price of $20, you avail great benefits for your store with this! ### [Stamped.io Reviews](https://apps.shopify.com/product-reviews-addon?surface_detail=store-design-product-reviews&surface_inter_position=1&surface_intra_position=3&surface_type=category) Criticism is proof that you are working and similarly reviews are proof that your store is selling! Stamped.io reviews give you access to capturing various forms of user reviews so that [your store can generate more sales](https://www.shiprocket.in/blog/boost-ecommerce-sales/) and work towards growth! You can capture user reviews and feedback in the form of emails, check out reviews, video reviews, and various other types to make a standing for your business with ease. ### [BEST Currency Converter](https://apps.shopify.com/doubly-currency-converter?surface_detail=recommended-for-businesses-in-india&surface_intra_position=17&surface_type=collection#reviews) This little application can be a major boost for your online [sales](https://www.shiprocket.in/blog/direct-selling-guide-types-methods-and-techniques/)! By showing users from different countries, prices in their native currency, you can easily score brownie points for your store! If you choose the option, the currency converter runs silently in the background without the buyer even knowing about it. You can display up to 160+ currencies and convert prices on any device and any theme! The currency rates also get updated twice a day. So you do not even have to worry about the rise and fall of the dollar multiple times a day! Install this for easier currency conversion and to tap a larger audience across the world. ### [Product page Tabs](https://apps.shopify.com/smart-tabs?surface_detail=store-design-product-options&surface_inter_position=1&surface_intra_position=10&surface_type=category) An organized web page is a treat to any user! With the product page tabs application, you can create tabs based on headings for your [product description](https://www.shiprocket.in/blog/product-descriptions/) and organize your page like never before! Optimize your product pages with a brand new interface and experience and make your store a great experience for your users too! Using this application, you can customize your tab and provide them with an aesthetic feel to match your store. Play around to make your store more fun! With these, your store is bound to get a facelift. Install these for a better experience with Shopify! Happy Selling! --- ## https://www.shiprocket.in/blog/universal-product-code/ --- title: What Does Universal Product Code Mean in Export Business? url: https://www.shiprocket.in/blog/universal-product-code/ description: Learn how Universal Product Codes (UPCs) can streamline inventory management and boost sales. Elevate your business operations and stay ahead in the competitive market with the potential of UPC! last_updated: 2023-11-01 source: webpage --- # What Does Universal Product Code Mean in Export Business? The barcodes on your everyday stuff are usually called Universal Product Codes (UPCs). These are known globally and help keep track of products when you buy them or move them around in the export business. Even though you see them often, you might not have realised how useful they are. Here’s the deal: UPC barcodes are a big deal, especially for small businesses. They can make things run smoother and help businesses make more money. These codes help determine where products come from, track how many are left, speed up the checkout process, and give important info about sales. *[Image: Universal Product Code]* ## Universal Product Code: A Brief Description A UPC, or Universal Product Code, is like a unique ID for products. It’s the barcode you often see on items at the store. The barcode comprises black lines of different thicknesses, and these lines hold a unique number called a GTIN. This number helps the store’s computer know which product you’re buying. There are different types of UPCs. The most common one is UPC-A, which is found in in-store products. There are also others, like: - **GS1 DataBar:** Used for produce, coupons, and fresh items. It contains extra information like the expiry date. - **ITF-14:** Barcode for boxes and materials in warehouses; identifies cartons, pallets, and cases - **GS1-128:** Barcode with GTIN and additional product information, such as expiration dates - **QR Codes:** Two-dimensional barcodes with squares that link to online information about the product, scanned with phones. ## Why is a Universal Product Code Advantageous? A Universal Product Code (UPC) offers numerous advantages for businesses: - **Speeds up Checkout Process:** When you scan items with a barcode reader at the store, UPCs make things faster. You don’t have to type in details; the billing happens quickly, so you wait less. - **Helps with Inventory:** UPCs are like helpers for tracking how much stuff is in the store and what’s selling where. They ensure things are where they should be, reducing mistakes and saving time. - **Ensures Order Accuracy:** When your orders are packed, UPCs help ensure you get the right stuff. - **Enables Product Recalls:** If something is wrong with a product, stores can find out quickly using UPCs. This helps them recall only the bad stuff. - **Saves You Time:** Imagine waiting in line at the store while the cashier manually types in every product. With UPCs, scanning is quick, so you spend less time in line. - **Organises Inventory Better:** UPCs help stores know what’s in stock and where it is. This means they can find things faster, making your shopping experience smoother. - **Costs Less for Businesses:** Getting UPCs for products isn’t expensive for stores. They can customise them based on needs and budgets, and it’s a wise investment for their business. - **Keeps Things Accurate:** Even the best workers might make a mistake, but with UPCs, things stay accurate, making your shopping trips more reliable. ## Components of Universal Product Code Every product requires its unique UPC, and these barcodes can serve different purposes based on the data they contain. Each difference may warrant a separate UPC, whether it’s size, colour, or package size change. The UPC label itself consists of two main parts: the barcode and a 12-digit number below it, known as the Global Trade Item Number (GTIN). - **Barcode:** Visual representation with black lines and white spaces - **Number:** 12-digit GTIN, critical for product identification. The GTIN, encoded within the barcode, is crucial for identifying and validating a product. This 12-digit code can be broken down into three essential components, each serving a specific role in ensuring accurate tracking and management: 1. **Manufacturer Identification Number** The Manufacturer Identification Number is the first component, consisting of a unique 6-digit code at the beginning of the UPC. This number plays a vital role in identifying the manufacturer of the product. It remains consistent across all products produced by the same company, providing a standardised way to recognise the origin of each item. 2. **Item Number** Following the manufacturer identification number is the item number, composed of the subsequent five digits. This portion of the GTIN serves to identify each product variant uniquely. For instance, it helps differentiate between different versions of the same product, such as distinguishing between various smartphone storage capacities. 3. **Check Digit** The third and final component is the Check Digit, which is found at the end of the 12-digit UPC. This digit is calculated using the other numbers in the code. It is crucial during scanning at the Point of Sale (POS). By validating the accuracy of the UPC, Check Digit helps prevent scanning errors, contributing to reliable inventory management systems. It ensures the product information is correctly captured, adding precision to the overall identification process. ## A Comparison Between Universal Product Code and Other Product Codes In retail, SKUs, UPCs, EANs, ASINs, and barcodes are essential tools for effective [inventory management](https://www.shiprocket.in/blog/warehouse-inventory-management/), standardised tracking, and cross-platform compatibility. The Universal Product Code (UPC) is a unique 12-digit numerical code with a barcode assigned to a product. It is regulated by the international organisation GS1. UPCs provide a standardised product identification system globally, ensuring consistent tracking throughout the supply chain. - **SKU (Stock Keeping Unit):** SKU (Stock Keeping Unit) is an alphanumeric code merchants create for each product, typically composed of 8-10 letters and numbers. SKUs serve as internal identifiers, facilitating efficient inventory management and tracking. They are customisable and reflect unique product features, allowing businesses to adapt their SKU system based on internal rules. - **EAN (European Article Number):** The European Article Number (EAN) is a 13-digit product identifier commonly used in Europe. Despite a historical compatibility issue with some US point-of-sale systems, modern scanners can now read both EAN and UPC barcodes. - **ASIN (Amazon Standard Identification Number):** ASIN (Amazon Standard Identification Number) is an exclusive identifier for Amazon, often derived from a product’s UPC barcode. ASIN streamlines product management within the Amazon ecosystem, providing a distinctive identification system. - **Barcodes:** Barcodes are machine-readable images consisting of parallel black-and-white lines. Used for product identification, UPCs always include unique barcodes crucial for scanning and universal product recognition. Barcodes visually represent SKU or UPC numeric codes, enhancing efficient inventory management with barcode scanners. ## Obtaining a Universal Product Code for Your Product: Stepwise Guide 1. **Step 1:** **Visit the GS1 Website:** Start by going to the GS1 website’s barcode application section. 2. **Step 2:** **Determine Your Needs:** Estimate the number of UPC barcodes required based on your unique products, considering variations in size, colour, and other attributes. Remember, each product variant needs its own UPC. 3. **Step 3:** **Choose the Right Option:** GS1 provides different ways to purchase UPCs. You can buy individual GTINs for a few products or opt for a GS1 company prefix. If you have multiple products or anticipate future additions, a company prefix allows you to generate GTINs with consistent manufacturer identification numbers, aiding in product tracking. 4. **Step 4:** **Provide Information and Pay:** Fill in your contact details and proceed to the payment step. Once the payment is processed, GS1 will provide you with your unique UPCs. It’s essential to note that UPCs must be purchased from GS1 to ensure their uniqueness and validity. Creating your own UPC is not allowed. Purchasing from GS1 ensures that each code is unique, valid, and follows international standards, making it a crucial step for product identification and tracking. ## Why is it Necessary to Have a Universal Product Code? Creating UPC barcodes is crucial for export businesses planning to sell products on platforms like Amazon or through brick-and-mortar stores. Major retailers, including Amazon, require unique ID codes, making UPCs the widely accepted standard for product identification and access to various sales channels. UPCs enable accurate tracking of stock levels throughout the entire supply chain, from production to sale, encompassing third-party logistics and shipping companies. Even if not currently required, adding a UPC to product packaging can open doors to more sales channels, providing access to a broader audience. Standardised barcodes streamline retail operations. ## Conclusion Universal Product Codes (UPCs) have become a widely accepted method for product identification. They use a unique Global Trade Item Number in a scannable barcode to help manufacturers keep track of their stock, assist warehouses in efficient [order fulfillment](https://www.shiprocket.in/blog/order-fulfillment/), and enable retail stores to process sales quickly. The impact of UPCs on business automation is significant, providing lasting contributions to the straightforward management and tracking of inventory on a global scale. --- ## https://www.shiprocket.in/blog/product-highlights-from-december-2023/ ```markdown --- title: Product Highlights From December 2023 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-december-2023/ description: Check out the improvements and updates we have made this month to improve your overall shipping experience with us! last_updated: 2023-10-11 source: webpage --- # Product Highlights From December 2023 In this modern era dominated by digital technology, businesses of all sizes rely on eCommerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Introducing Engage+ To Communicate Better & Grow Faster Elevate your business across every stage, from conversion to seamless customer support, with the comprehensive features of our all-in-one WhatsApp business suite. ### RTO Suite Maximise efficiency with our RTO Suite. It effortlessly confirms orders, verifies addresses, and intelligently converts risky COD orders into prepaid transactions with enticing offers. Stay connected with customers through timely branded tracking updates, ensuring they’re always in the loop with their orders. Streamline your operations for optimal success. ### Marketing Boost your business potential with Engage+ marketing. Drive revenue through targeted WhatsApp broadcasts featuring exclusive offers. Automatically segment and engage users with personalised messages. Customise your outreach with ease using a variety of versatile templates for impactful marketing campaigns. ### Commerce Supercharge your business with our Commerce feature. Elevate your conversion rates by crafting an engaging purchase journey. Showcase your full product catalogue directly in customers’ chats, enhancing their experience. Personalised product suggestions add an extra touch, creating a shopping journey tailored just for them. ### Care Empower your customer support with Care. Instantly tackle common queries through automated responses, efficiently directing unresolved issues to human agents. From tracking to returns and refunds, address a broad spectrum of inquiries swiftly and effectively, ensuring optimal customer satisfaction and streamlined query resolution. ### Reasons to try Engage+: - Supercharge repeat purchases by 50% through powerful marketing strategies - Increase conversions by 2X with conversational commerce - Resolve 74% of queries with smart chatbot - Reduce RTO by 45% with personalised post-purchase communication ## Self On-boarding Of International Seller If you ship your products internationally, this update will surely delight you. Embark on a seamless journey with our new self-onboarding feature for international sellers like you. Designed to enhance your global shipping experience, this update ensures smoother and more delightful deliveries worldwide. Streamline your process and bring a smile to every destination. ## International KYC Revamp We’ve revamped the International KYC process, designed to streamline your experience. Enjoy a smoother onboarding journey, reducing hassles and ensuring quicker approvals. Our goal is to empower you with a seamless process, enabling you to focus on growing your business without unnecessary complexities. ## Final Takeaway! At Shiprocket, we value the importance of a seamless selling process for your business’s success and growth. We are dedicated to improving our platform’s user-friendliness, ensuring you have a hassle-free selling experience. Stay updated on our latest innovations and announcements as we strive to serve you better and appreciate your business. ``` --- ## https://www.shiprocket.in/blog/snapdeal-seller-registration/ --- title: How to Register as a Snapdeal Seller: Snapdeal Seller Registration url: https://www.shiprocket.in/blog/snapdeal-seller-registration/ description: Learn how to register as a Snapdeal seller with this detailed process and improve sales with an efficient marketplace. last_updated: 2023-10-11 source: webpage --- # How to Register as a Snapdeal Seller? Snapdeal is one of the most popular [eCommerce](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) platforms in India. While it is smaller compared to platforms like Flipkart and Amazon, it is still quite significant. Snapdeal opens the potential of your business, helping you reach a lot of customers without any hassles. A Snapdeal seller still has access to a large target audience today! ## Why Snapdeal? Snapdeal is one of the most popular [eCommerce platforms](https://www.shiprocket.in/channel-integrations/) on the Internet. It helps sellers reach out to their customers while helping customers find the right products. It is one of the most convenient online selling platforms in India. ### Making Online Selling Easy Snapdeal’s motto is simple. It wants to make the process of online business easy for customers. For this reason, they have an easy registration process that asks for minimal details. ### Vast Training Material Another reason to sell on Snapdeal is the platform's easy access to help and training material. Snapdeal sellers can easily access online content and leverage it for their business. Snapdeal offers training materials in different formats like tutorial videos, FAQs, step-by-step guides, and more. ### No Investment on Setting Up a Store Selling on Snapdeal is simpler than selling on your website. When opening your online store or setting up a brick-and-mortar store, the costs involved are daunting. Snapdeal allows you to get started with selling online without any setup fee, which is a massive advantage if you’re a small seller. ### Open 24 * 7 Snapdeal lets you run a business 24 * 7 without staying awake through the entire process. This means you get to make money even as you’re asleep. By running a store 24 * 7, you create more opportunities for a sale. ## Registering as a Snapdeal Seller One of the easiest ways to sell online is to register as a seller on any eCommerce marketplace. Be it Amazon, Flipkart, or any other platform, registering is the first step you need to take. Snapdeal is no exception. You need to first register on the platform to get started with selling on Snapdeal. With no setup fee, selling on Snapdeal is more convenient than ever. The registration process is simple and can be completed in the least amount of time. ### Documents Required for Registering as an Online Seller on Snapdeal The following documents are mandatory to register as a seller on the Snapdeal marketplace. Make sure you have these handy as you prepare for the registration process. - **PAN Card**: Submit a digital copy of your PAN Card. If you’re a [company](https://www.shiprocket.in/blog/company-name-suggestions/), submit your company’s PAN details. - **GST Registration**: As per government norms, every business has to register under GST. This is mandatory for everyone, irrespective of turnover. ### The Registration Process Once you have these documents ready, prepare to upload them on the registration screen. Keep the above records ready, and head to the [registration page at Snapdeal](https://sellers.snapdeal.com/). Here’s what you need to do next: - Keep the above documents ready. - Choose the products you want to sell on the platform. - Get your product catalog sorted. Create a list of products along with their images and [descriptions](https://www.shiprocket.in/blog/product-descriptions/). - Head to the registration page and enter details like company name, email id, password, GST number, and PAN card number. Congrats! You have completed the registration process at Snapdeal. Now you can update your profile and start uploading your product catalog. Once you start receiving orders, make sure to create an impact with a powerful shipping experience. Deliver happiness when you deliver a parcel with a courier aggregator like Shiprocket. Remember that the key to a good eCommerce experience is [logistics](https://www.shiprocket.in/blog/top-logistics-companies-in-india/), which is why you must ship with the best. --- ## https://www.shiprocket.in/blog/how-to-become-snapdeal-seller/ --- title: Snapdeal Seller Registration: Eligibility, Documents & Benefits url: https://www.shiprocket.in/blog/how-to-become-snapdeal-seller/ description: Learn how to become a Snapdeal seller with this complete guide. Explore eligibility, documents, registration steps and benefits in India. last_updated: 2023-11-02 source: webpage --- # Snapdeal Seller Registration: Eligibility, Documents & Benefits Snapdeal is one of the leading eCommerce businesses in India that is a great platform for buyers and sellers alike. Its financial reports for the fiscal year 2023 show that the revenue has increased by [88%, from 18.56 million in FY21 to 34.92 million](https://economictimes.indiatimes.com/tech/startups/snapdeal-losses-jump-4x-to-rs-510-cr-as-employee-benefit-advertising-expenses-rise/articleshow/96745040.cms) in FY22. As a thriving eCommerce platform, it hosts millions of registered sellers retailing clothing, shoes, home decor, kitchen appliances, and more. The number of businesses registering on Snapdeal is on the rise. Primarily it allows you to reach a wider audience and gain a huge customer base. First-time online sellers are trained by Snapdeal professionals in the tools and marketing modes they can use to tap customers. You can also leverage the convenience of ordering packaging material from the Snapdeal website. This complete guide details the process of registering as a seller and the strategies to gain from being a Snapdeal seller! ## Who is Eligible to be Sellers on Snapdeal? Snapdeal encourages businesses of every type to register as sellers on its marketplace. **However, the basic eligibility you will need are:** - Be authorised to sell in India - Sell new and genuine products - Be a manufacturer, wholesaler, distributor, or retailer - Individuals can register as sellers by submitting the registration form and required details. ## Types of Businesses that Snapdeal Allows to Register as Sellers: Snapdeal provides the opportunity to sell across various business models. **Here are the types of businesses that can register as sellers:** 1. **Individual Sellers** Any individual can become a seller on Snapdeal by simply providing the necessary details and completing the registration process. This is ideal for solo entrepreneurs or freelancers who wish to sell products without forming a company or partnership. 2. **Private Limited Company** Two or more individuals can register with the Ministry of Corporate Affairs to form a private limited company. Once the company is incorporated and the Certificate of Incorporation is received, it can register as a seller on Snapdeal and start selling its products. 3. **Limited Liability Partnership (LLP)** A Limited Liability Partnership (LLP) is another option for businesses with two or more partners. After registering the LLP with the Ministry of Corporate Affairs, the partnership can apply to become a seller on Snapdeal. This business structure offers liability protection while allowing flexibility in operations. 4. **One Person Company (OPC)** A one-person company (OPC) is a suitable option for those who want to register a business as a single individual but still enjoy limited liability benefits. It allows a single person to form a company and register as a seller on Snapdeal. This model is ideal for solo entrepreneurs who want to scale their business while protecting personal assets. ## The Signup Process: Beginning of Your Journey as Snapdeal Seller You can become a Snapdeal seller in a few simple steps. The signup process is where your story as a Snapdeal Seller begins. At this stage, you will be performing three subtasks that will complete your status as a seller on this eCommerce platform. **These are:** ### 1. Documents Needed for Seller Registration *[Image: Documents Needed for Seller Registration]* **For the seller registration process, businesses must have:** - **PAN Card:** To register as a Snapdeal seller, you must provide a PAN card. The PAN card should be in the company’s name for private limited companies and limited liability partnerships (LLPs). For proprietorships, the PAN card in the owner’s name is necessary. - **TIN Registration:** A TIN or VAT registration is mandatory for anyone selling goods in India, online or offline. Before becoming a Snapdeal seller, ensure your business is registered with the relevant state authorities. However, certain product categories, like books or handicrafts, might not require TIN registration. - **Bank Account:** You’ll also need a bank account in your business’s name. For private limited companies or LLPs, submitting a cancelled cheque along with the PAN card and certificate of incorporation is required. Proprietors need to prove the existence of their business through other tax or registration documents. ### 2. Paperwork for GST Registration The government agency issuing the [GST](https://www.shiprocket.in/encyclopedia/gst/) completes the registration of businesses/proprietors if and when they comply with certain documentation. **These include:** - Proof of constitution of business - Photo of stakeholders - Photo of authorised signatory - Proof of appointment of authorised signatory (For this you need to attach a copy of the resolution passed by the managing committee and an acceptance letter) - Proof of principal place of business - Proof of additional place of business - Supporting documents, for clarification ### 3. Online Seller Registration: Sequential Procedure Look at these simple steps in detail to get you started on the way to business growth. **To become a seller on Snapdeal, you have to:** #### Step 1: Register and List Products First, you must create your Snapdeal account by visiting their seller portal. After completing the registration form and verifying your email and phone number, upload your KYC documents and bank details. Once done, you can list the products you want to sell and get your business set up. #### Step 2: Use Professional Services To make the process smoother, Snapdeal offers professional documentation and cataloguing services. You can also work with photographers to take high-quality product photos, which help improve your product visibility. These services are designed to ensure you’re fully prepared for selling. #### Step 3: Manage Orders After listing your products, they become available to millions of potential buyers. You can manage your business through the Snapdeal Seller Panel and the mobile app, where you can track orders and schedule pickups. As orders come in, you can process them efficiently, ensuring a smooth business flow. To manage your shipping effectively, partner with platforms like [Shiprocket](https://www.shiprocket.in/), which will take care of all your logistics needs at an affordable cost with high-quality service. #### Step 4: Receive Payments Once your orders are fulfilled, Snapdeal ensures that payments are made quickly and easily to your bank account. The platform also offers opportunities to grow your business further with low-interest loans, making it easier to expand without needing collateral. ## How You Can Benefit From Being a Snapdeal Seller? Businesses that want to become eCommerce sellers have a lot of options in this day and time. **However, Snapdeal offers immediate benefits and some of the best opportunities in the following ways:** 1. **Free Registration:** Your business has the immediate advantage of ‘Sell Now’ since Snapdeal does not have a registration fee, giving you a headstart. 2. **Professional Product Photography:** Providing end-to-end eCommerce processes, Snapdeal connects you with certified photographers for audience-baiting images and professional product shots. 3. **Access to Seller Tools:** It provides self-service tools and services that simplify business processes. These tools allow you to manage your inventory, track shipments, and handle customer inquiries efficiently. 4. **Low Fees:** One of the major benefits of selling on Snapdeal is the low platform commission. Unlike other marketplaces, Snapdeal offers competitive commission rates, meaning you keep more earnings. 5. **Sales Campaigns:** It offers multiple opportunities to run sales campaigns throughout the year. You can use targeted ads and discounts to attract customers, giving you a greater chance to boost your sales. These marketing tools help you reach a wider audience and increase product visibility. 6. **Shipping Flexibility:** Snapdeal supports [multiple courier partners](https://www.shiprocket.in/features/multiple-shipping-partners/), providing flexibility in shipping methods. This ensures timely delivery and allows you to offer better service to your customers. 7. **Business Growth Support:** It helps business growth by offering an easy-to-use platform. You don’t need to worry about collateral or guarantors, which makes it a safer and more accessible option for small businesses looking to expand online. ## Why Should You Register as a Snapdeal Seller? **Here are some other things that are good about Snapdeal:** - Quicker deliveries to remote corners of the country - Lightning deals, exclusive offers and discounts encourage better customer engagement - Offers product lineup from across industries and with varying prices. - Personalised interface that allows you to engage in your language. - Snapdeal boasts a smart positioning and execution process leading to [75% of its business seeing repeat customers](https://economictimes.indiatimes.com/tech/startups/eyeing-decent-slice-of-value-lifestyle-segment-growth-in-ecommerce-snapdeal-ceo/articleshow/104987436.cms?from=mdr). - Snapdeal’s user-friendly app is quick and enables shoppers to buy products easily. ## Conclusion Snapdeal offers some of the best business ecosystems for online commerce at the least cost. Its no-registration fee encourages sellers to start with confidence, even with the least investment. The platform allows you to reach millions of buyers across India since it covers 3,000 cities and towns. Its technology supports a 24/7 store facility that allows sellers to receive orders at any time. You also receive training to understand the workings of the platform and the self-service tools for better management of the products, listings and sales. This has been the key differentiator for most sellers as they tap the accuracy and ease of technology to do effective sales. --- ## https://www.shiprocket.in/blog/dap-shipping/ --- title: DAP Shipping: Simplified Guide for International Sales url: https://www.shiprocket.in/blog/dap-shipping/ description: Understand the mechanics, pros and cons, responsibilities, and uses of DAP shipping for selling internationally and streamlining eCommerce export. last_updated: 2023-11-01 source: webpage --- # DAP Shipping: Simplified Guide for International Sales In 1936, the International Chamber of Commerce (ICC) issued a set of rules known as International Commercial Terms (Incoterms) to make the international trade process easy. These terms are globally recognized. There are a few obligations that importers and exporters must follow while conducting international trade. Incoterms help clarify those duties for sellers and buyers and prevent confusion in foreign trade contracts. Delivered Duty Paid (DDP), Delivery at Terminal (DAT), and Ex Works (EXW) are some known examples of Incoterms. *[Image: DAP Shipping]* The ICC updates these Incoterms periodically to ensure they match the changing trade policies and practices. This article will help you gain deep insight into the many aspects of [DAP shipping](https://www.shiprocket.in/blog/delivered-duty-paid/) for improvised international selling. ## Understanding Delivered at Place (DAP) Incoterm Importers and exporters often encounter complications while trading their eCommerce shipments. The difficulties may arise due to them needing to be in a different country. International shipping involves many formalities, costs, and customs at each process step. Hence, the trade contract has predefined rules regarding the responsibilities and roles of buyers and sellers. These sets of rules are called Incoterms. Among these various Incoterms like Delivered Duty Paid (DDP) and Delivery at Terminal (DAT), one is ‘Delivered At Place’ or DAP agreement. Exporters need to ship products from one location to another as defined in the trade contract. However, there are various costs involved in the international shipping process, like charges for unloading, packaging, and the risk of losses. Delivered at Place (DAP) means the exporter is willing to take responsibility for these costs. Importers also contribute to the DAP shipping process, but the role of the importer begins only after the shipment reaches the specified location. ## Delivered at Place (DAP) – Responsibilities and Operations To resolve issues in customs clearance while exporting and importing goods and to decide whether or not the seller will bear all the charges in the shipping process, we have the DAP agreement. It does more than that and involves various operations, with buyers and sellers having different responsibilities at their end. Here are some of the common operations of the Delivered at Place (DAP) shipping Incoterm: - **Clearing Custom Documentation:** Sellers have to provide necessary documents relating to commercial invoices, packing lists, bills of lading, and transport papers. These documents are an important part of the process, and sellers must clear them in time. They need to fill out and submit various custom forms and also provide the buyer’s receipt of goods. - **Bridging the Communication Gap:** The DAP shipping agreement ensures there is no communication gap between the buyer and seller making the deal. DAP is like an effective channel of communication for conveying varying needs and details like fixing the agreed-upon place of delivery for the shipments, timing of the shipments, and any other relevant specifications. - **Sealing the deal with Insurance:** This one is an optional feature and depends on the buyer. The seller is not obligated to give insurance of goods to the buyer. It’s for the importer to opt for insurance coverage to get protection against any loss or damage on the way. - **Going for Pre-shipment Inspection:** There is the hack that saves the buyer from addressing any potential issues they may face early on. It’s a pre-shipment inspection that will help the buyer do that. Hence, it’s only fair for the importer to arrange a pre-shipment inspection before the goods leave the seller’s land. - **Deciding on the Responsibility of Charges:** All the importers and exporters have to face additional charges in the import-export process. These could be the dunnage, detention, or storage fees that arise from unforeseen risks involved. Therefore, the DAP agreement helps both sides communicate beforehand on who will bear the additional charges. ## Mechanics of Delivered at Place (DAP) Incoterm As per the DAP shipping terms, the exporter is liable for the shipment till the designated port. Hence, the seller’s responsibility begins from the place of origin. It starts with inland transport, from the storage facility to the initial port in the exporter’s country. Further, it extends to the carriage proceedings and logistics from the first port to the agreed-upon port in the importer’s country. The exporter is responsible for anything related to custom clearance charges, other related costs, packaging, export approval, documentation, loading charges, and delivery till the agreed-upon destination. However, the importer is accountable for unloading the goods from the shipping container at the destination country’s port named in the trade contract. Furthermore, the inland transit of products from the nominated port to the final destination or the warehouse is also the buyer’s responsibility. The importer pays any import duty, local taxes, and any other clearance charges involved. ## The Uses of Delivered at Place in International Trade DAP has many common uses for the buyer and seller involved in the contract. One of the major applications of DAP is that you can use it for any mode of transportation. It is versatile for sending shipments by sea, air, road, or rail. Therefore, both parties can choose the most cost-effective and efficient means of transport, depending on their needs and situation. Since DAP adapts to any mode of transportation, it is well-suited for intermodal shipments. Intermodal shipment is when buyers and sellers transfer goods between different modes during their transit. For example, moving goods from sea to road or air to rail. DAP is also very useful in transporting fragile items across international borders. It gives the seller more control over the process of handling the shipping of delicate goods. This helps sellers fulfill their duty of having the goods reach their buyers in perfect condition. Moreover, DAP shipping helps in situations where the market conditions of the buyer are uncertain or challenging. For instance, the buyer may not have the proper infrastructure or resources to manage the shipping process. A seller with a DAP agreement can take full responsibility for transportation and delivery to the specified destination in such tricky situations. ## Responsibilities for Exporters and Importers under Delivered at Place (DAP) The exporters and importers are responsible for many things at every step in the DAP shipping process. They must follow specific regulations and take responsibility for fulfilling the obligations of the DAP shipping contract. There are many duties for both the parties partaking in the agreement: **Exporter’s Responsibilities in the DAP Shipping Process** - **Handling Various Expenses:** There are several costs, like freight costs, handling charges, and export duties, involved in the DAP shipping process. Under this agreement, the exporters are supposed to bear these costs and the risk of any potential losses along the way. - **Obtaining Custom Licenses:** The exporter must take care of the customs issues and secure the relevant licenses required for shipping the products. - **Preparing Documents:** The exporter needs to prepare the necessary documents required to ship products overseas. These generally include packaging, commercial invoicing, and any relevant markings for the export of the shipment. - **Managing Logistics:** As an exporter, the seller needs to manage and monitor the transportation of goods till they safely reach the destination specified in the trade contract. - **Providing Delivery Proof:** The seller needs to provide [proof of delivery](https://www.shiprocket.in/blog/everything-know-proof-delivery-pod/) of goods to the importer after the shipment arrives at the agreed-upon destination. **Importer’s Responsibilities in DAP Shipping** - **Import Filing:** Importers must look after the formalities involved in export as soon as the goods reach the destination decided in the trade contract. They need to fill out import forms, if any are required. - **Managing Unloading:** The importer is responsible for unloading the shipments from the shipment vessel safely and arranging any resources required for the same. - **Handling Transport:** The final stop could be a retail store, storage facility, or warehouse. Transferring the goods to the final location after they reach the agreed-upon destination is the importer’s responsibility. The importer needs to ensure all logistics are in place and the goods reach their destination in good condition. - **Payment to Exporter:** The importer needs to pay the exporter for the goods and ensure a timely payment. - **Handling Charges:** When the goods reach the destination specified in the trade contract, the importer must handle all costs involved in import duties and levies. **Pros and Cons of Choosing Delivered at Place (DAP)** Taking the DAP Shipping route can potentially have certain advantages and disadvantages for exporters and importers. Let’s find out what they are: **Pros** - **Saves Costs:** In DAP shipping, both the parties, the exporter and importer only pay the relevant expenses once they reach the destination decided in the trade agreement. So, this method proves cost-effective for both sides, as they don’t have to bear the costs beyond a specific location. - **Reliable Contract:** The exporter is responsible for managing the DAP shipping process and its related costs. This makes the contract reliable and trustworthy. - **Transparency in Contract:** There is a lot of transparency and clarity in the DAP shipping contract as to who handles what. The exporter is responsible for the export port customs, whereas the importer takes care of the import customs. This method releases the burden from both parties, as they don’t rely on each other to resolve local customs issues. **Cons** - **Disparity in Profits:** The exporter bears a higher risk in the DAP shipping process. Therefore, the importer may have lower profit margins in this shipment process. - **Requirement of High-quality Service:** Exporters need to ensure the quality of the service because poor service may land products in bad condition or damaged. Therefore, they are responsible for hiring an efficient and reliable freight forwarder. - **Limited Control for Importers:** Although the buyer and seller both have control of the DAP shipping process, exporters have more control. Exporters have control from the beginning of the shipping process, whereas the importers only get to take over after the goods reach the agreed-upon destination. ## Streamlining eCommerce Exports with Shiprocket X Expand your eCommerce business beyond borders with [Shiprocket X](https://www.shiprocket.in/x/). They make international shipping effortless for you with their end-to-end cross-border solutions. Shiprocket ensures hassle-free customs clearance for your eCommerce exports. With their transparent billing and tax compliance, you can export your shipments effortlessly without any paperwork issues. Shiprocket X, for cross-border shipping, is the easiest platform to ship internationally and expand your footprint globally. - Ship your international orders with India’s leading cross-border shipping solution to over 220 countries and territories. - Get transparent door-to-door B2B shipment deliveries via air from India to anywhere without weight restrictions. - Start selling to international customers at minimal investment risk through Shiprocket’s fully managed enablement solutions. - Customize their global courier network to suit your business requirements with end-to-end visibility. [Learn How](https://www.shiprocket.in/x/)! ## Conclusion Growing towards a trend where every step needs to be transparent and verified has encouraged the International Chamber of Commerce (ICC) to come up with International Commercial Terms (Incoterms) for international selling. These terms lay the ground for every buyer and seller who wants to import and export goods. Many rules, regulations, and obligations fall under these Incoterms. The DAP incoterm covers the ones where sellers agree to take responsibility for bearing the charges and risks ingrained in the export-import process. They pay the export duties, freight charges, and customs costs, and even handle the customs clearance paperwork, obtain licenses for reporting goods, and do all other formalities relating to the DAP shipping process. While DAP is more about exporters managing things, importers also do their share by managing import customs once the shipment reaches them at their specified location. They also materialize the final step in the process, which entails landing goods at the warehouse or final spot. DAP agreement makes the process easy and clarifies the terms between the buyer and seller to let them have a fair business deal. --- ## https://www.shiprocket.in/blog/types-of-coupons/ --- title: 15 Types of Coupons to Enhance Conversion Rate url: https://www.shiprocket.in/blog/types-of-coupons/ description: Maximise Conversions with different types of coupons! From BOGO deals to flash sales, discover ways to enhance your customer’s experience. last_updated: 2023-10-11 source: webpage --- # 15 Types of Coupons to Enhance Conversion Rate The competition gets tough when there’s a lot of fish in the sea! Every brand is striving for a larger chunk of market share. One popular way to go about it is offering bait, or let’s say, lucrative discounts and coupons to grab the customer’s attention. Slashed prices or complimentary gifts on purchases often help materialise a customer’s journey from the cart to checkout. We are currently witnessing times when customers are more often than ever expecting offers and different types of coupons while shopping online. They would look for deals on various websites before making even the most mundane purchase. Since, according to BigCommerce, [90%](https://www.business.com/articles/using-discount-coupons-to-skyrocket-ecommerce-sales/) of consumers use coupons, showering your potential buyers with bargains is now a crucial part of running a successful eCommerce business. This article helps you get a fair idea about the many types of coupons and deals you can offer to attract new customers or retain existing ones. *[Image: Types of Coupons for Higher Conversion Rate]* ## The Role of Discount Coupons in Marketing Different types of discount coupons are like a psychological hack to get more sales or even shell out old stock. People may feel your products are overpriced and skip buying them at the original MRP. But as soon as you offer them at lower rates, they’ll hop on the bus in fear of losing the deal. On average, discount campaigns help in boosting sales by nearly [25%](https://www.financialexpress.com/business/industry-how-e-commerce-discounts-during-festive-season-impact-brand-profitability-3285127/), and result in a 15% hike in customer acquisition. These promotional discounts are excellent marketing tools since they create a feeling of urgency in the customer. Shoppers think they may miss out on something valuable if they don’t get their hands on discounted items they might have been eying on for a while. The Fear of Missing Out (FOMO) is quite real and pushes many buyers to fill their carts with more than they need. Other than that, people also feel buying discounted products is a smart move since they’re getting more value by paying less. They see the worth in waiting and not making impulsive purchases. However, they may end up spending way more during a seasonal/other sale than with standard rates. For instance, many shoppers actually wait for the big billion sale on Flipkart, the Great Indian Festival at Amazon, or the pink sale on Nykaa to make bigger purchases like gadgets, electronics, expensive makeup products, etc. Marketers and businesses must definitely leverage this high-paying marketing tool to increase traffic and sales on their eCommerce websites. ## 15 Types of Coupons to Lure Customers Now, there are many ways to keep your customers hooked and nudge them to buy more. We’ve listed several types of coupons below that may bring you more sales or higher profits. ### **Percent-off Discount Coupons** These are the most common and widely used types of coupons by businesses. Decide a certain percentage of discount you’d like to offer on shopping worth a particular amount. For example, Get 20% off on orders above INR 2,000. In such cases, when customers see that they can avail of a discount by adding a small purchase, maybe products worth 700 are sitting in their cart. They’ll likely add a product or two to reach the INR 2000 amount. You can also use these types of coupons to build your email list. Offer a 20% discount to customers on providing email addresses or on their first purchase. Buyers always fancy money-saving deals. Several reports reveal that [70%](https://www.financialexpress.com/business/industry-how-e-commerce-discounts-during-festive-season-impact-brand-profitability-3285127/) shoppers are more inclined to purchase from a brand offering discounts. *[Image: Percentage Coupons]* ### **Free Shipping Coupons** It’s usually unpleasant for a buyer to see extra costs added when they reach checkout, be it taxes or shipping. Eliminating shipping charges over a certain amount excites buyers and may seal the deal for you. Paying that small extra shipping cost can lead to buyers abandoning carts or delaying the purchase to ponder over their decision. Your customers may fill their carts with countless items, but seeing the shipping charges may be disappointing. So consider shipping products to your buyers free of cost. ### **Buy 1 Get 1 Free (BOGO)** Who doesn’t like a free product or getting two at the cost of one? This type of coupon is one of the most lucrative since customers perceive the second item as free. They may not even need the product yet get compelled to pick it. Such offers are suitable for particular times of the year and specific products. For example, offering a set of diyas or decorative items with a large home decor piece or a makeup store giving free lipsticks on purchasing an expensive eye-shadow palette. People usually need multiple things when purchasing in the festive season or for special occasions like weddings. *[Image: Buy one and get one.]* ### **Cart Deals** Imagine a customer window shopping in a store with no plans to buy anything. Noticing this, a sales personnel walks up to inform the shopper about a last-minute discount if they purchase anything. It may suddenly pique the customer’s interest, and a sale might happen. A cart coupon works just like that when people abandon their carts. You can bring back these customers by emailing these types of coupons with a 5% or 10% discount on placing the order. A study by SheerID and Kelton Research found emails including coupons increase revenue by [48%](https://www.business.com/articles/using-discount-coupons-to-skyrocket-ecommerce-sales/) approximately. Many people take a while to decide, but additional cart discounts might make them want to take action quickly. ### **Seasonal and Festive Sale** Another common marketing practice is to run a sale during festivals, holidays, or at the season’s end. People usually have an extensive buying list during the festive season. They are on a spree to make multiple purchases and sometimes even buy impulsively. Having banners or billboards saying up to 50% or 70% on your eCommerce website brings many customers to your door. The holiday season is the perfect time to offer discounts as customers shop for themselves, family, and friends. It gives you the chance to multiply your sales. *[Image: Festive and Seasonal Coupons]* ### **Free Trials for Products/Services** Customers often want to try things before buying. They like to make the experience as tangible as possible. This is especially true in the case of online shopping. For example, they’d like to try on shoes or outfits to observe the fit and look, or they’d like to use a cosmetic product to understand the difference it makes, or they might want to try a service provided through apps or websites like Canva, Adobe Photoshop, OTT platforms, etc. Extending free trials on products or services helps the buyer decide. Many people end up investing after trying a service for a month. Similarly, you can offer cosmetic or skin care products, perfumes, and more samples to get sales conversions. ### **Newsletter Subscription Discount** How do you ensure continuous sales or retain customers after one purchase? You reach out to customers through promotional emails. But the challenge is that they don’t like you landing frequently in their inboxes. Therefore, they refrain from subscribing to new websites. However, they’re very likely to hit the subscribe button if they get a 10% or 15% discount to do so. You must consider offering these types of coupons to create an email list. Fetching emails of potential leads is never an easy task, but a discount might just do it. *[Image: Newsletter Coupons]* ### **Referral Coupons** Many brands like to give customers discounts on referring their products or services to family, friends or acquaintances. Sometimes, they also offer coupons to those customers for availing discount on their first purchase. It’s a brilliant way to build a chain and enhance your customer base. These types of coupons introduce new customers and may also lead to double sales. You also get more traffic to your website with such offers. ### **First-time Buyer Discount** These days, people mostly expect first-time purchase discounts from eCommerce stores. They may not expect it at a physical store, but digital platforms have made offering these types of coupons a general practice. Giving 10% or 20% off on the first purchase invariably increases the chances of customers trying out your products or services. This works quite well for customers who are unsure of buying from you. A discount nudges them to purchase and may even sweep in some repeat orders later. *[Image: First Time Buyer Coupons]* ### **Loyalty Points** Launching a loyalty programme encourages your customers to buy more frequently from you. It also boosts sales from already consistent customers. Reward your buyers with redeemable loyalty points on purchasing at your store. As the loyalty points stack up, they can avail considerable discounts on shopping at your outlet or website. This will have them returning and make them loyal to your brand. ### **Special Occasion Discounts** Celebrating with your customers on their special occasions is a good idea to solidify your relationship with them. You could give them refreshing deals for their birthday or anniversary. Customers love these types of coupons, as it makes them feel special. It’s a great way to build connections with your customers and increase sales. You can also consider offering discounts on your brand’s or store’s anniversary. *[Image: Special Occasion Discounts]* ### **Gift Cards** Gift cards act as fantastic marketing tools when trying to make a name as a brand or promote it. You’ll see your customers returning if you add a gift card to your customer’s purchase. For instance, if you want the customer to make a monthly subscription to your products online, add a gift card with their first subscription. These cards encourage your buyers to make more purchases. Additionally, returning customers may stay longer or become loyal purchasers even after spending the gift card. Many studies and research reveal that [80%](https://www.financialexpress.com/business/industry-how-e-commerce-discounts-during-festive-season-impact-brand-profitability-3285127/) of shoppers getting discounts from brands show a higher tendency to convert into loyal customers. ### **Scratch Card Coupons** Your customers might love surprises, and scratch cards create a mystery effect that entices them to take the offer. Give them scratch cards where they win special discounts or cashback on prepaid orders. You may also offer mystery coupons that get revealed only after the customer places the order. For example, there is a mystery offer on your haircare range, and the deal says the customer needs to order a set of shampoo and conditioner to reveal it. The mystery coupon will show after the purchase is complete. Such types of coupons can infuse an element of excitement into the online shopping experience, enhancing sales. *[Image: Scratch and win coupons]* ### **SMS Coupons** There are multiple channels to drop in lucrative deals to your customers. Besides emails and loyalty points, you could also leverage the power of WhatsApp or SMS to lure customers. Message them with a discount offer or information about your ongoing store sale to grab their attention. Add a link to your website that leads them directly to the sale page. This kind of promotion can get you conversions along with substantial website traffic. ### **Automated Coupons** A probable hassle you might face with your online store coupons is your buyer forgetting to apply the coupon code at checkout. They may later send you grievance emails or ask you to apply the discount. However, you can make a better arrangement by generating automatic coupons at checkout. With this, your customers can relax and enjoy shopping without worrying about entering codes. *[Image: Automated Coupons]* ## Sell-e-bration!: Shiprocket’s Thank You Party For the Seller Family We, the Shiprocket team, are extending our gratitude to all of the vendors in our family with a grand thank-you celebration. As a sign of gratitude for all the love and support we are getting from our seller family, we have planned multiple surprise gifts for the merchants. Vendors are welcome to join the festivities and unveil a unique deal. Several incentives, such as amazing discounts, freebies, cashback, free influencer collaboration, WhatsApp complimentary messages, and free COD remittance, are arranged exclusively for our beloved sellers. New sellers registering on our platform will also receive a welcome gift of INR 1000 in their wallet and INR 500 in recharge. **[Join the Sell-e-bration now](https://www.shiprocket.in/sellebration/)** ## Conclusion Promotions and marketing play an equally important role, as do the quality of your product or service. Sometimes, buyers need a slight push to finalise their purchase or to explore your online or offline store. A brand must essentially offer discounts and different types of coupons to attract new customers, drive more sales, gain loyal customers and make higher profits. Seeing giant banners shouting ‘Sale’ brings new and existing customers to your store. These discounts, from free shipping to gift cards, enhance your customer base while increasing their capacity to buy more. --- ## https://www.shiprocket.in/blog/how-to-improve-sales-on-amazon/ --- title: How to Increase Sales on Amazon?: 12 Proven Tips - Shiprocket url: https://www.shiprocket.in/blog/how-to-improve-sales-on-amazon/ description: Increase sales on Amazon through product listing optimisation, product repricing, customer reviews, advertising and fulfillment methods. last_updated: 2023-10-11 source: webpage --- # How to Increase Sales on Amazon?: 12 Proven Tips The eCommerce industry is reaching new heights every year. If you want to boost your sales as a business, you must leverage this market and show up at popular eCommerce platforms where you frequently meet potential buyers. Statistics by Forbes emphasise that [24%](https://www.forbes.com/advisor/business/ecommerce-statistics/#general_e_commerce_statistics_section) of retail sales will occur online by 2026. Amazon is one such popular online shopping destination with a customer base of over 100 million in India. The eCommerce giant is the third-largest brand by revenue and the fourth-largest tech company, reaching a [USD1 trillion](https://www.businessofapps.com/data/amazon-statistics/) market cap. ## Strategies to Elevate Profitable Sales on Amazon There may be a point where your sales on Amazon stagnate, or you may not yet be able to properly utilise this huge marketplace to make higher profits. Interestingly, Amazon holds the highest market share, accounting for [37.8%](https://www.forbes.com/advisor/business/ecommerce-statistics/#general_e_commerce_statistics_section) of eCommerce sales. Therefore, it’s a must for businesses listing their products on the platform to learn a few techniques. Doing so will help them nudge their sales. Let’s look into cracking strategies to increase your ROI (Return on Investment) on Amazon. ### Offering Lightning Deals to Customers A fantastic way to attract new customers and get more sales is to offer a lightning deal or discount on products of your choice. It features your product on Amazon’s deal page for a short period of up to 6-8 hours. Go for one such deal a day for the best results. Moreover, participating in promotions such as Lightning Deals, Prime Day, or holiday sales events can boost your visibility. Keep your inventory and logistics in check with the increased demand due to promotional activities. ### Run Sponsored Ads on Amazon If you think that only producing and maintaining inventory in your warehouse does the trick to have better sales and profits on Amazon, that’s barely the case! You cannot compete on this large platform without putting in any marketing efforts. You need ultra-focused keywords for your niche to capture your target audience. So, to improve your game, Amazon offers two types of advertisement formats that you can count on. 1. Amazon brings sponsored ads for products to sellers that promote specific products. Firstly, you should jot down the products you want to advertise on Amazon. Secondly, allocate keywords or product attributes to target niche customers. Lastly, set the cost-per-click amount for your ad. 2. The second type of promotion is sponsored ads for brands, which create awareness of your brand and products among the targeted customers. The seller makes an ad creative with a logo, headline, and product images. You can also choose if the customer clicking the ad will land on your Amazon Brand page or another link that leads to your Amazon product. ### Use Coupons Seasonal or occasional coupons or discounts on select products are among the most popular marketing gimmicks that excite buyers and enhance your sales. It’s always a [delight for a customer to see a coupon](https://www.shiprocket.in/blog/delight-customers-with-coupons/) sitting in their cart while checking out. The customer can discover these discounts through coupons home pages, offer listings pages, in their shopping carts, or product detail pages. ### Utilise Influencer Marketing Influencers and bloggers are the new-age social media stars who can drastically impact your sales graph. Most brands today leverage the power of these attention-grabbing entertainers or educators to promote their products and services. As a matter of fact, YouTube vloggers and other influencers on digital platforms influence [60%](https://business.outlookindia.com/corporate/amazon-great-indian-festival-60-consumer-decisions-on-amazon-swayed-by-digital-influencers-and-vloggers) of Amazon’s purchase decisions, as Amazon India quoted in an interview with Outlook Business. ### SEO-Optimise Product Listings The soundest way to optimise your product page for search engines is by using keywords while writing your product name, description, and captions. When you use relevant keywords to describe your product, write alt-text for your product images, etc., it helps you with effective SEO (Search engine optimisation). This optimisation enhances your visibility in common Google searches made by people. ### Fetch more Amazon Customer Reviews Online reviews are essential for spreading confidence through word of mouth and building brand credibility. Most buyers these days make their purchase decisions based on product reviews from commoners like them. They will filter through reviews to get to the genuine ones and the reviews with low star ratings to confirm the authenticity and quality of a product. ### Pay Attention to Amazon Account Health Rating Amazon is all about providing the best shopping experience to customers. The focus of this platform is mainly on creating happy customers. Hence, it becomes highly critical for sellers to ensure customer satisfaction and effective consumer-seller communication. Amazon’s Account Health rating, available in the [Amazon seller account](https://www.shiprocket.in/blog/how-to-integrate-your-amazon-seller-account-with-shiprocket/), gives you relevant customer satisfaction metrics to gauge your overall performance. ### Use Amazon’s Repricing Tool Pricing is a vital aspect when it comes to selling higher volumes of products on Amazon. You want to set competitive rates while ensuring it doesn’t cut into your [profit margins](https://www.shiprocket.in/blog/how-to-calculate-profit-margin/). Amazon’s repricing tool is the perfect way to achieve this goal. It automates the pricing model to help you get competent rates compared to your competitors. ### Optimise Your Inventory Management Another sure-shot way of performing well on Amazon is managing your inventory with precision. Stocking up your products on time and always having sufficient inventory in your warehouse is essential. This part needs focus because inventory management can be tricky. Overstocking products can levy additional charges on you, while understocking may lead to delayed orders. ### Follow Amazon Guidelines Mostly, violating Amazon’s policy guidelines invites trouble for sellers. You run a high risk of having your account suspended by repeatedly avoiding the strict terms imposed on sellers by Amazon. You must stay up-to-date with and follow Amazon’s policies or terms of service to keep the health rating of your seller account in check and improve your performance on the platform. ### Aim to Win the Amazon Buy Box It’s a good idea to analyse your competitor’s moves and performance to keep pace in the market with cut-throat competition. A lot of brands are competing to catch the customer’s eye on Amazon. Consumers have a pool of options to dive in. In such a situation, you should stand out to your audience. ### Sustain Your Service Level Agreement (SLA) You might wonder how can an agreement boost sales. Obtaining a [Service Level Agreement](https://www.shiprocket.in/blog/shipping-sla/) shields you from situations where you’re unable to meet customer demands due to emergencies or natural calamities. ## Conclusion Amazon’s comprehensive platform accommodates millions of buyers around the globe. There are many strategies you can employ as a seller to increase your sales and profits on the shopping platform. Various factors contribute to your sales performance. Some of them are achieving product listing optimisation, applying shrewd pricing strategies, getting positive customer reviews, effective and consistent advertising, and deploying suitable [fulfillment methods](https://www.shiprocket.in/blog/ecommerce-fulfillment/#Types_of_eCommerce_Fulfillment_Models). They also enhance the visibility of your products. --- ## https://www.shiprocket.in/blog/how-to-ship-dangerous-goods-from-india/ --- title: How To Ship Restricted Items From India url: https://www.shiprocket.in/blog/how-to-ship-dangerous-goods-from-india/ description: To ensure safe shipping of dangerous goods by air outside India, there are several guidelines to be followed. last_updated: 2023-10-07 source: webpage --- # How To Ship Restricted Items From India *[Image: Dangerous Goods Shipping]* ## What Are Dangerous Goods? Products containing substances that could pose a risk to the health and safety of people, properties, or the environment are classified as [dangerous goods](https://www.shiprocket.in/blog/dangerous-goods-shipping/). These goods are also listed as dangerous in the **IATA** (International Air Transport Association) Dangerous Goods Regulations or are classified as adhering to those regulations. ## Types Of Dangerous Goods There are nine types of goods commonly categorised as dangerous. Both goods that can be shipped internationally, as well as those that are prohibited from shipping outside the country, are listed within these nine categories. Let’s see what they are. 1. **Type 1** – Explosive Items 2. **Type 2** – Hazardous Gases 3. **Type 3** – Flammable Liquids 4. **Type 4** – Flammable Solids 5. **Type 5** – Products With Oxidising Substances Such As Organic Peroxides 6. **Type 6** – Infectious/Transmittive Substances 7. **Type 7** – Radioactives 8. **Type 8** – Corrosive Materials 9. **Type 9** – Miscellaneous, Inclusive Of Environmentally Hazardous Substances Items that fall under explosives and infectious/poisonous substances are [strictly prohibited](https://www.shiprocket.in/blog/prohibited-items-for-international-shipping/), while others such as batteries that have flammable substances in them are allowed to ship internationally but under pre-imposed dangerous goods shipping regulations. ## Transportation Of Dangerous Goods By Air Freight To ensure the safe shipping of dangerous goods by air outside India, there are several guidelines to be followed. ### Confirm Secure Packaging Dangerous goods are rightly classified so because of the pertinent risk they pose to the transportation process. Hence, secure packaging is essential before shipping them. Be it a laptop, mobile phone, or computer, all such shipments should have one thing in common – **tight, air-free padding**. For a few goods which contain flammable liquids, like batteries, you might need to put extra padding into place. ### Ensure Proper Marking And Labelling Mark and label your goods as dangerous before you ship them. This way, you’ll be free of any penalties or carrier surcharges that may arise after your product has been shipped. Also, check for the list of restricted items in your export destination that might include your product (labelled dangerous goods) amongst them. ### Have The Right Documentation In Place While shipping a product that may have dangerous substances in them, ensure that the item details are outlined under **Item Description** on both your airway bill as well as the commercial invoice. Additionally, you must also have a dangerous goods shipping certification in place. ## MSDS Certification For Dangerous Goods Shipping The **Material Safety Data Sheet**, or commonly known as the MSDS certificate, is a document that helps to inform about the potential risks and probable hazards a product may pose to the people carrying, manufacturing, and transporting it. The certificate primarily includes: 1. Health issues on exposure to the product 2. Risk evaluation on storage, handling, and transportation of the product 3. Tips to take care of while in emergency The MSDS certification is one significant way the manufacturers, consumers, exporters, and carriers are informed of the overall chemical composition of the product in question and take preventive measures associated with the leak of hazardous chemicals in it. ## How To Ship Dangerous Goods With A Global Shipping Solution If you’re shipping your risk-prone items outside India to another country, it is important to share all details of your product’s composition and compliance with your shipping partner. A reputed [global shipping service](https://www.shiprocket.in/x/) will help you comply with the specific packaging requirements, as well as guide you towards submitting proper documentation (such as MSDS certification, shipper’s declaration for dangerous goods, etc.). The shipping service will further ensure that your product is prepared for long-haul storage, transport, or loading. --- ## https://www.shiprocket.in/blog/make-money-with-ecommerce-website/ --- title: How to Make Money With Ecommerce Website for Living - Shiprocket url: https://www.shiprocket.in/blog/make-money-with-ecommerce-website/ description: Learn how do eCommerce companies or businesses make profit and money online. Find the opportunities to start an eCommerce business website from scratch to make a living for yourself. last_updated: 2023-11-02 source: webpage --- # How to Make Money with eCommerce Website for Living Opening the door to financial freedom starts with a click – and we’re not talking about a magic button, but the power of an eCommerce website. In a world where digital landscapes dominate commerce, learning how to turn pixels into profit is the key to making money and crafting a living that goes beyond the 9-to-5 grind. Discover the art of transforming your website into a money-generating powerhouse. From understanding online [marketing tactics](https://www.shiprocket.in/blog/niche-marketing-advantages-disadvantages/) to utilizing resources effectively, learn how to kickstart your eCommerce journey and reap the rewards. ## Different strategies that help you make money from eCommerce websites: There are various marketing methods that you can utilize your to make money with your eCommerce website. You just need to decide on the most suitable method for you to reap the benefits. ### Affiliate Marketing This is one of the most common and lucrative methods to make money from [eCommerce websites](https://www.shiprocket.in/blog/how-to-build-a-new-ecommerce-website/). It is a type of agreement between one or more affiliates and the merchant or the advertiser. You, as an affiliate can use your website to put up the ads for the products and services of the merchant. As the customer clicks on the product and buys it, you are paid a share of the profit that is earned by the merchant. Some of the popular affiliate marketing programs are Google Adsense, Click Bank, and so on. ### Cost per Mille Advertising This method mostly deals with blogging. In this process, you get paid as per the number of page views that are generated by the ads displayed on your site. For instance, blogs that generate 100,000 pages can help you earn around $100 monthly. ### PPC Advertising Google AdSense is the most popular option under this category, but there are also others. Basically, you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click. The profitability of these PPC programs depend on the website traffic, click-through rate (CTR), and cost per click (CPC). ### Direct Banner Advertising You can sell the space of your website to some advertisers in return for money. In most cases, the popular banner formats of ads that are put on the web are the 728×90 leaderboard ads, the 300×250 rectangle ads, and the 125×125 button ads. ### Sell Your Own Products You can also [sell your own items on your web store](https://360.shiprocket.in/blog/how-to-sell-products-online/) to your target audience. You need to make a product catalog on your eStore which people can browse and select the product of their choice for purchase. In addition to these, you can also implement some other strategies publishing paid surveys and polls, joining online marketplaces’ affiliation programs, pop-up and pop-under ads, audio ads, monetization widgets, etc. Hope these methods will help you make money and profits with your website. --- ## https://www.shiprocket.in/blog/how-to-deal-with-a-pickup-exception/ --- title: What is a Pickup Exception? Ways to Deal With it - Shiprocket url: https://www.shiprocket.in/blog/how-to-deal-with-a-pickup-exception/ description: This post talks about three ways to deal with a pickup exception for d2c sellers and how it impacts your business. Read Now. last_updated: 2023-11-02 source: webpage --- # Ways to Deal With a Pickup Exception For D2C Sellers Although the eCommerce shipping industry is set to change after the Covid-19 induced lockdown, the most formidable challenge for the industry is [pickup and delivery](https://www.shiprocket.in/blog/tips-for-easy-pick-up-and-delivery/). If an order pickup or delivery is delayed, people are not exactly pleased. *[Image: ]* While shipping companies make every effort possible to ensure that packages meet their pickup and delivery dates, there are instances where a pick-up might fail. It happens when a courier service attempted pickup and couldn’t complete it due to some reason. The [pickup exception](https://support.shiprocket.in/support/solutions/articles/43000476647-what-are-the-different-pick-up-statuses-) does happen and can affect a customer’s decision of whether they shop from you again in the future or not. Let’s talk about pickup exceptions and how they affect e-commerce shipping. ## What is a Pickup Exception? There are [different stages of order processing](https://www.shiprocket.in/knowledgebase/order-processing-work-shiprocket-procedure-ship-products/), and pickup is the final stage when a courier company receives the shipment. The status pickup exception is marked when the shipping carrier attempted pickup and couldn’t complete it for different reasons. ## Reasons for a Failed or No Pickup Attempt The most common reason for a pickup exception is when there are delays or lapses on the side of the courier or seller. Some of the other reasons: - The [courier](https://www.shiprocket.in/courier-services-near-me/) rider does not arrive or is not available on the scheduled pick-up date. - The rider capacity cannot fit items for pick-up. - The items are not ready for pickup at the time rider arrives. ### What If Pickup Exception is Due to Courier Fault? If failed pickup attempt is due to the courier company’s fault, there is a need to reschedule and make another attempt to pick up the parcel. For the same day, a maximum of two pickup attempts can be made. ### What If Pickup Exception is Due to Seller Fault? There are other reasons for no pick-up or pickup exception. A seller may have processed [your shipment](https://www.shiprocket.in/shipment-tracking/) late on the shipping system, or the seller may have changed the pickup time. If pickup delay or no pickup is due to the seller’s fault, they must reschedule pickup for the day. With Shiprocket, resolve all your concerns for pick-up exception and ensure that you receive your orders promptly. ## 3 Options To Resolve a ‘Pick-Up Exception’ *[Image: ]* ### Drop the Package at Closer Carrier Facility/Center To resolve a pickup exception, sellers can drop the package at the closest courier facility with the label created. If you don’t know about the closest courier facility near you, always contact the [Shiprocket](https://www.shiprocket.in/) team, and we will be able to let you know where you can drop off your shipment. ### Re-Schedule Another Pickup For a Different Day and Time Re-schedule another pickup for your shipment. Check all the details of shipment that is delayed or in case of no pickup. Information about your order pickup is automatically saved in the system from that point. Shiprocket shipping solution allows d2c sellers to schedule a new pickup time for shipment. The last option is to contact on seller support number and email to schedule the pick-up for you. When [scheduling a pickup](https://www.shiprocket.in/features/multiple-pick-up-locations/) on the Shiprocket platform, sellers can check the status of their shipment. If you notice that the status of your parcel is wrong, contact the selected courier company as soon as possible. In case you have received notifications such as “no pickup,” “incomplete or wrong address,” “receiver refused the delivery,” [contact directly to us](https://www.shiprocket.in/contact/)! --- ## https://www.shiprocket.in/blog/universal-product-code-upc/ --- title: Universal Product Code: Types, Components, Roles, & Cost url: https://www.shiprocket.in/blog/universal-product-code-upc/ description: Discover the ins and outs of universal product code. Find out how to get UPCs for your products and how much they cost. last_updated: 2023-10-11 source: webpage --- # Universal Product Code: Types, Components, Roles, & Cost We’ve been hearing for centuries that “organisation is key.” Hence, every single successful business focuses largely on methodical workflows and proper organisation. A good business is well-organised and this only comes through good methods of organising. Understanding where things are and how you will gain access to them as quickly as possible will help you determine your efficiency. Most businesses often create [unique sequence codes or SKUs](https://www.shiprocket.in/encyclopedia/sku/) to differentiate between products. This works when sales are conducted in a small-scale capacity. How will you manage this when you scale up and start selling through multiple channels and locations? If every business begins to create and use its labelling techniques, tracking and accessing will become more complicated and inefficient. Thus, universal product codes (UPCs) are employed. UPCs create a standard method globally to identify, label, and distinguish the products. It alleviates the complexities that occur in cross-selling and collaborative selling. It moreover streamlines your inventory and [warehouse management processes](https://www.shiprocket.in/blog/warehouse-management-for-small-scale-businesses-101/). This article will tell you everything about Universal Product Code and their role in different areas of business. *[Image: Universal Product Code]* ## About Universal Product Code A globally accepted sequence of unique numbers that correspond to the barcode that is assigned to a specific product is known as a Universal Product Code (UPC). When a barcode is scanned, it reveals important details about the product like the brand name, price, size, and other relevant data. The UPC allows manufacturers and retailers to precisely track products in their inventory. A well-defined UPC with its batch lot enables any company to recall its damaged items or sold items easily. The UPCs are used by all warehouse tracking systems and point-of-sales systems to always have a record of all items. The idea of UPC is that it stays constant irrespective of who sells the product and where it was sold. *[Image: Example of UPC]* ## Types of UPC and Their Significance Here are the three types of UPC barcodes you might come across: - **UPC-A:** This type of UPC barcode is a standard one that is used in POS retail transactions. A series of 12 digits make a UPC-A barcode. It works on encoding data that is also known as Global Trade Item Number or GTIN 12. - **UPC-E:** This is the other type of UPC barcode. Compared to UPC-A, this barcode consists of 8 digits only. It’s because this barcode is mostly used when there is not enough space to use the UPC-A code. It also works on encoded GTIN-12 data and you can find them on smaller retail items. For instance, cosmetics, cigarettes, etc. - **EAN-13:** European Article Number, it is a 13-digit barcode commonly used for retail products. The first two or three digits represent the country code, followed by the manufacturer code and product code. *[Image: Types of upc codes]* ## Components of UPC *[Image: Different Components of UPC]* Any UPC can consist of up to 12 digits. These are unique to every product and they always have three major components. These include: - **Manufacturer identification number:** The primary component of UPC is the manufacturer identification number. It comprises the first six or nine digits of the UPC. GS1 which is a non-profit organisation, assigns these unique six or nine-digit prefixes to every business and this helps in the identification of the rights to the intellectual property of that product. It tells us that when two products are made by the same business, they would have UPCs that contain the same first six or nine numbers. Did you know more than 2 million companies use GS1 barcodes in [over 1 billion products](https://gs1india.zoholandingpage.in/barcode-landing-page-v2/?ps_ca=12372748755&ps_adg=119575849362&gclid=CjwKCAiA4smsBhAEEiwAO6DEjf9DjNO-IRqTYhQaEtzKRRmhrqJHC7kJNEdKQum9hQlRF7qbpPbCdhoCQc0QAvD_BwE)? - **Item number:** The next five digits are the item number of the product. It is unique to every product and its variations. For instance, a blue curtain would have a different item number when compared to the item number of a red curtain having the same design. - **Check digit:** The final digit of the UPC sequence is known as the check digit. It validates and approves the UPC in your management software. The check digit is the sum of all the previous digits and it ensures that no other UPC is the same. This digit is needed for the barcode to scan correctly and present the item details for the right product. ## Role of UPC in Trade UPCs were created and deployed worldwide in 1973. These unique numbers have revolutionised how brands go about their work processes. Here are some ways in which UPCs play a crucial role in trade: - **Efficient transactions:** Prior to the invention of scanners and barcodes, manual entry had to be done in physical stores to retrieve the price of an item. This process is very time-consuming and it is prone to errors as well. With UPCs, a quick scan is all that is needed to pull up the entire history behind the product. It makes all the processes quick, easy, and efficient. - **Hasten the order fulfillment process:** UPC barcodes do not come in handy only when you checkout or bill a product. They can be used to make the warehouse processes easier thereby quickening the order fulfillment process. - **Betterment of the picking and packing precision:** UPCs not only complete orders more quickly but they also minimise errors and make the process more accurate. Staff in warehouses can simply scan the code and double-check if they are picking the right items. It thus minimises errors and completes the order process on time, thereby enhancing order accuracy. - **Improvement of tracking inventory movements:** UPC barcode scanning is often synchronised with the inventory and warehouse management systems. When UPC is scanned, the inventory system will easily capture the data and record what happened to it. This quickens the process through the SCM while giving real-time data on inventory levels without the need for physical counts. ## How to Generate UPC Codes for Your Products? Getting a UPC barcode might be simpler than you think. You’ll have to apply for a UPC through GS1. It’s because GS1 will ensure no two products have the same UPC. **Here’s how you can apply for UPCs with GS1:** 1. Go to the [GS1 barcode application website](https://www.gs1india.org/content/register-for-barcodes/) 2. Enter your business email or PAN to register 3. Click on ‘Get a Barcode’ 4. Enter an estimated number of UPCs you’ll need. It will depend on the number of products you have. 5. Then, scroll to the bottom of the application page and click on ‘Get a GTIN’ if you have one or a bunch of products. 6. Click on ‘Get a GS1 company prefix’ if you want to get barcodes for various products at the same time. 7. Lastly, enter your contact details and pay When you find barcodes beginning with ‘890’, it indicates India as the country of origin. ## Industry-Specific Applications of UPC UPCs are used in all industries and they have a role that is quite flexible. Here are its industry-specific applications: - **Healthcare:** A global healthcare company called Fresenius Kabi used UPCs to enhance their product labels. It was used in its entire portfolio of over 700 products. It was an imprint move as the company needed to make way for greater amounts of important data for a wide assortment of items in small packaging. The company was capable of leveraging UPCs to store all their vital information including dose and expiry dates. This enables physicians to quickly validate the necessary parameters of the medication. - **eCommerce:** Another well-known brand called Earthley sells 100% organic products. They have over a few dozen products. With the selling of this many different products, they decided to deploy the UPC method to complete their warehouse operations and avoid confusion. Upon deployment, they realised that they gained greater visibility and clarity in their warehouse processes. - **Restaurant Franchises:** The popular franchise restaurant known as Subway had major trouble with its weekly inventory calculations. Manual processes only led to major concussions and discrepancies. After using GS1 Standards UPCs for inventory management, they were able to complete the process more easily and within minutes. The barcodes of UPCs also allow them to streamline their distribution centers’ processes such that they can conduct stock rotations more easily. ## Buying UPC Codes: How Much Does it Cost? Buying UPCs isn’t free. The cost of getting UPCs for your products will depend on several factors – annual sales turnover, number of barcodes, and the year. You can calculate the fees while registering for barcodes on the GS1 website. **The registration fees consist of the following:** - One-time registration fees - Subscription fees (you can download the subscription fee structure for barcodes by clicking on this [link](https://t2t5s7d5.rocketcdn.me/wp-content/uploads/2022/06/GCP-Fee-structure-effective-from-1st-July-2022-pages.pdf)) - Security deposit - Taxes | UPC Code Type | Cost | Benefits | |---------------|------|----------| | UPC-A | Costs vary based on providers, typically ranging from INR 100 to INR 500 per code | Widely recognized, compatible with global retail, and suitable for various product types | | UPC-E | Pricing details may differ, and it’s recommended to check with providers like IndiaMART | Compact for small packaging, efficient use of space, and accepted in various retail scenarios | | EAN-13 | Costs may vary, and it’s advisable to check with specific providers | Internationally recognized, versatile, and suitable for diverse product ranges | ## Conclusion Universal Product Codes (UPCs) are simply a string of unique numbers that allow you to track your items quicker and more accurately. These are standardised codes that are issued by the GS1 to enable you to always track your items irrespective of the location or medium of transportation. UPCs enable easy sales forecasting and allow you to calculate your inventory levels, thus making them an efficient tool for selling products. UPCs can be used in all industries as they are very versatile and helpful. They enhance all your SCM processes, thereby making order fulfillment quicker, more organised and reliable. --- ## https://www.shiprocket.in/blog/coupon-code-ideas/ --- title: 19 Effective Coupon Code Ideas to Boost eCommerce Sales url: https://www.shiprocket.in/blog/coupon-code-ideas/ description: Effective coupon code ideas to boost your eCommerce sales! From percentage-off to referral coupons, find strategies that work for businesses. last_updated: 2023-11-02 source: webpage --- # 19 Effective Coupon Code Ideas to Boost eCommerce Sales The growing number of eCommerce stores across industries is giving way to fierce competition. In addition to offering high-quality products at cost-effective prices, it is important to market your products effectively to build a loyal base. Running marketing campaigns that highlight your products’ benefits is an effective way to grab the consumers’ attention. However, adopting strategies such as floating discount offers, offering coupons and giving away promotional merchandise is crucial for boosting sales. Accessing and using coupon codes to avail of discounts is easy which is why consumers look forward to them. As per a survey, [nearly 40% of shoppers look for coupons before shopping on digital platforms](https://www.statista.com/topics/2162/digital-coupons-and-deals/). Thus, coupons must form an essential part of your marketing strategy. In this article, we have shared several coupon ideas for you to choose from and incorporate into your marketing plan. We have also shared their benefits and possible drawbacks in addition to the commonly asked questions related to coupons. Read on to find out! *[Image: Effective Coupon code Ideas]* ## Is it Possible to Use the Coupon Ideas Free of Cost? Depending on the tools you employ, you might be able to use coupon ideas for free. Certain eCommerce platforms enable you to provide discount coupons free of cost. However, you may be required to pay some extra charges while dealing with others. ## Do Coupons and Discounts Help With Sales? Coupons and discount offers grab the customers’ attention and help boost sales directly as well as indirectly. They attract your prospects as well as existing customers to explore your products and services. You can introduce a new product and encourage its purchase by offering coupons or discount offers. If your coupon idea is attractive then it may help boost sales. **You can also use this strategy to collate customer information and generate leads. Here is how!** - **Create an Email Marketing List**: Before sharing the coupon with the customer you can make it mandatory for them to enter their name and email id. This will help you build an [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) base over time. You can use this data to encourage repeat purchases or inform customers about new products and offers via Email. Email marketing is said to be one of the most effective marketing techniques. Research shows that [for every USD 1 spent on email marketing, you are likely to get a return of USD 36](https://www.constantcontact.com/blog/what-is-the-roi-of-email-marketing/#:~:text=through%20email%20marketing-,Average%20email%20marketing%20ROI,receive%2036%20times%20from%20it.&text=Reports%20further%20state%20that%20of,36%25%20of%20email%20marketing%20ROI.). - **Increase Social Media Reach**: It is a good idea to direct your customers to your social media handle to avail coupons. You can even go ahead and make it mandatory to follow your page to be eligible to use the coupon. This will drive traffic to your page and widen your reach. Social media handles are a great way to provide information about your product and services and generate the customers’ interest in the same. Interesting and well-maintained social media handles also help drive sales. ## 19 Coupon Ideas To Attract Customers to Your Online Store Here are some popular coupon ideas to generate customers’ interest in your product/service and boost sales: ### Percentage-Off Coupon This is a popular choice among brands. You can set the percentage depending on your budget. You may even set a minimum order value to avail of the percentage-off discount on the total order value. eCommerce giants such as Flipkart and Amazon often provide percentage-off coupons. ### Money-Off Coupons Just like percentage-off coupons, you can also float money-off coupons to give a flat discount of a certain amount to your customers. Dominos is known to offer money-off coupons regularly. You may set a minimum order amount to avail of the money-off coupon discount. ### Referral Coupons A referral coupon rewards your customers if they invite their friends to shop in your store. You can give them a small discount as a reward for spreading the word and boosting your sales. Ola provides referral coupons that may translate to free rides or rides at a discounted price. ### Pre-launch Coupons An effective way to promote a new product and increase the chances of its sale is by giving prelaunch coupons for the same. Customers are likely to try a new product if it is available at a discounted price. ### Free Merchandise Coupon with Every Purchase You can give a free merchandise coupon on every purchase from your store. Using this coupon, the customer can get free merchandise from your store when he visits the next time. Alternatively, you may give the gift instantly. You may allow the customer to choose the gift by giving him a few options. For instance, McDonald’s gives a gift with its Happy Meal. ### Buy One Get One Free Coupons Everyone loves heavy discounts. Free merchandise attracts customers all the more. When you offer two items for the price of one, your sales are likely to increase substantially. Pizza Hut provides BOGO free coupons to attract customers. It is suggested to offer these coupons on the items that you have in bulk. ### Automatic Coupons Consumers look forward to automatic discount coupons. This coupon code gets applied automatically. Thus, the procedure to avail of the discount is easy. Snapdeal is known to offer automatic coupons. ### Special Loyalty Coupons Loyalty coupons can be rewarded every time a customer comes back to you for a new purchase. These coupons keep the customers coming back to your brand. Shopper Stop is known to reward its customers with loyalty coupons. ### Free Shipping Coupon Providing a free shipping coupon can enhance the customer experience and increase sales. Statistics reveal that [90% of consumers are expected to shop more](https://selazar.com/ecommerce-fulfilment/free-shipping/#:~:text=90%25%20of%20customers%20view%20free,structures%20is%20a%20competitive%20advantage.) often if they get free shipping. Companies that provide free shipping reportedly have a [20% higher conversion rate](https://www.onlinedasher.com/free-shipping-statistics/). Nykaa leverages this coupon strategy to boost its sales. ### Social Media Coupons You can give discount coupons to your social media followers. Amazon leverages this strategy by offering social media promo codes. This is a good way to encourage them to explore the products on your online store and try them. It is a good idea to give limited-time offers through such coupons to prompt customers to make quick purchases. ### Abandoned Cart Discount Coupon An abandoned cart discount coupon can be given to customers who keep adding items to their cart but hesitate to click the purchase tab. A special discount on their chosen merchandise can encourage them to make the purchase. eCommerce portals such as Myntra send follow-up mail for abandoned carts offering discount to the customers. ### First Purchase Discount Coupon To attract new buyers, giving away a first-purchase discount is an excellent coupon idea. Swiggy offers such discount coupons. ### Free Gift Coupon You can give a gift coupon that allows your customers to choose free merchandise worth a specific amount from your store. The Body Shop offers such gift coupons. ### Influencer Discount Coupon Many businesses collaborate with popular social media influencers who promote their products and give special discount coupons to their subscribers. This is becoming an increasingly popular means to increase sales. Many beauty and cosmetic brands such as Plum Goodness are offering this discount coupon. ### Mobile Coupons When a brand shares a coupon through SMS, it is termed a mobile coupon. This coupon idea is being used by many businesses including Uber to generate profit. ### Holiday or Festival Coupons Most people shop around the holiday or festival season. Giving special holiday or festival coupons can encourage them to shop from your store. Many businesses including Reliance Digital offer festival coupons. ### Contest Coupons It is a good idea to run contests on your online store and give away discount coupons to the winners. Coca-Cola usually runs contests and rewards the winners with discount coupons. This is a good way to attract customers and encourage sales. ### Bundle Discount Coupons You can pair unpopular products with popular ones and give bundle discounts on them to increase their sales. Samsung often encourages buyers to purchase more by offering bundle discounts. ### Exit Intent Coupons You can make a prospect stick around and explore products on your site by giving exit intent coupons. You can leverage technology to flash this coupon when the user moves the cursor to close the tab or change the URL. Clothing retailer Milledeux offers a coupon code for their exiting visitors to ensure they return to the store. ## The Negative Aspects of Using Coupons While coupons help drive sales, they can also have a negative impact on your brand. How? Well, if you give coupons regularly, customers will get accustomed to discounts or freebies offered by way of these coupons. In such a case, if you withdraw the coupon discount for a while, you may experience a dip in sales. Customers wouldn’t like to shop at your store during times when there is no coupon or other scheme going on. They are likely to abandon the cart upon finding out that the coupon is no longer available. Moreover, though coupons help increase sales, they often lower the profit margins. It is advised to give coupon discounts only if you are making a substantial profit as a result. If they seem to add to the financial strain then avoid them or lower the amount of discount being offered. ## Utilise Your Best Coupon Ideas Right Now! After going through the risks involved in using coupons, you might want to refrain from employing this marketing strategy. But with almost every brand offering coupons to boost their sales, not using them may be a riskier business. Customers expect online stores to offer coupons and failure to fulfill this expectation might work against your brand. Thus, it is important to provide coupons but the move should be strategically planned. You determine which coupon ideas work best for you and implement them tactfully to make the most of this marketing strategy. ## Conclusion We are sure the coupon ideas shared above will help you devise an effective marketing strategy. It is important to figure out which one is suitable as per your business model and incorporate it. [96% of the participants](https://advancedcouponsplugin.com/coupons-a-powerful-way-to-boost-revenue-during-holidays/#:~:text=96%25%20of%20the%20survey%20respondents,being%20sold%20at%20full%20price.), in a recent survey, mentioned that they look for coupons before buying a product online. It is recommended to closely monitor your sales after floating a coupon to understand how it impacts your business. You may decide to go ahead with it or change your marketing strategy based on your findings. --- ## https://www.shiprocket.in/blog/vendor-vs-supplier-vs-distributor/ --- title: Vendor vs. Supplier vs. Distributor - What’s The Difference url: https://www.shiprocket.in/blog/vendor-vs-supplier-vs-distributor/ description: In today’s business landscape, understanding where your inventory is coming from, and improving resources is crucial for preventing supply chain disruptions. In this article, we will check the difference between vendor, supplier, and distributor, and see how to improve collaboration. last_updated: 2023-10-11 source: webpage --- # Vendor vs. Supplier vs. Distributor - What’s The Difference In today’s business landscape, understanding where your inventory is coming from, and improving resources is crucial for preventing [supply chain](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) disruptions. In this article, we will check the difference between vendor, supplier, and distributor, and see how to improve collaboration. *[Image: Vendor vs. Supplier vs. Distributor - What’s The Difference]* ## Let’s Start With The Supplier A supplier provides goods and services to customers directly from the manufacturer. They can also be the manufacturer of goods. They can be the manufacturer of raw materials like oil, steel, wood, etc. For example, a wood manufacturing company is a supplier to those who sell to a vendor, like a furniture shop, who then sells to the final customer. A supplier acts as a middleman that helps in obtaining the product from the manufacturer and supplying it to other businesses. ### How Suppliers Work: Suppliers initiate their process by acquiring goods, often from manufacturers. Once secured, they proceed to promote and distribute these products to other businesses within the supply chain. ## Who Is A Vendor? A vendor usually sells goods and services to the final customer. They sell supply products from manufacturers to suppliers and [function as a business-to-business (B2B) entity](https://www.shiprocket.in/blog/online-b2b-distributor/). Some companies can also serve as a vendor to other businesses for providing services like software and app development services. ### How Vendors Work: Vendors begin by getting goods and services they want to sell. Once they have what they need, they advertise and sell their products or services in the way that works best for them. ## Who Is A Distributor? Distributors usually buy products from a supplier, store them in a [warehouse](https://www.shiprocket.in/encyclopedia/warehousing/), and then sell them to vendors or end consumers. Distributors can be [B2B type or B2C type](https://www.shiprocket.in/blog/b2b-vs-b2c-supply-chain/) depending on what they sell. Distributors simplify the whole process of purchasing for companies and keep stock of certain products. ### How Distributors Work: Their initial step involves obtaining the required products. Once these goods are secured, distributors shift their focus to efficiently distributing and delivering them to various retailers or end-users. Distributors play a crucial role in ensuring that products reach their intended destinations promptly and effectively. ## Vendor vs. Supplier A supplier sells to other businesses and supplies directly from the manufacturer. Vendors typically sell to end customers and get their products from suppliers. Suppliers usually work with physical products, vendors work for those who lean more towards services. Manufacturing companies sometimes contract with a supplier or a vendor who produces their own goods. A vendor sells a product in the market, but that vendor may also own a manufacturing horse and provide bulk items to similar companies. In this case, they can also be a supplier. ## Vendor vs. Distributor Vendors and Distributors both sell raw materials or goods to the final consumer. A distributor stores products in a warehouse and ships them to customers. Both distributors and vendors may have direct relationships with suppliers. Distributors can be the primary supplier to an entity whose products are sold in physical stores. Vendors, typically have a brick-and-mortar store with [products to sell](https://www.shiprocket.in/blog/trending-products-to-sell/). ## Distributor vs. Supplier Distributors sell to the final consumer, while suppliers sell to other businesses that will further sell to the end consumer. Distributors and suppliers both provide physical products to a company. But the difference is distributors are not the actual manufacturer of the product. They only stock goods for the manufacturers. And often works as a mediator between the supplier and the manufacturer. A supplier, on the other hand, can work directly with a manufacturer to save on costs. ## The Bottom Line Hopefully, this comparison helps you clarify some of the differences between the supplier, distributor, and vendor in the supply chain. They all work towards taking the [supply chain process](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) to the next level. --- ## https://www.shiprocket.in/blog/amazon-easy-ship-to-self-ship/ --- title: Guide For Switching to Amazon Self Ship From Easy Ship or FBA url: https://www.shiprocket.in/blog/amazon-easy-ship-to-self-ship/ description: As explained in some of our previous blogs, Amazon has three kinds of shipping models – Self-ship, Easy-ship, and fulfilled by Amazon(FBA). Each has its pros and cons and differences in what they offer to merchants. last_updated: 2023-11-02 source: webpage --- # Step By Step Guide For Switching to Amazon Self Ship From Easy Ship or FBA As explained in some of our previous blogs, Amazon has three kinds of shipping models – [Self-ship](https://www.shiprocket.in/amazon-self-ship/), [Easy-ship](https://www.shiprocket.in/amazon-easy-ship/), and [fulfilled by Amazon(FBA)](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/). Each has its pros and cons and differences in what they offer to merchants. With many choices, comes slight confusion as well. There is a chance you started shipping with FBA, but eventually, you realise it is much more profitable for your business if you fulfill these orders yourself and fulfillment by Amazon can be expensive too! Maybe you need COD for some months, and the rest of the year you can do without Amazon’s Easy Ship. These are scenarios when you plan to make a shift towards self-ship. But there’s another roadblock, you don’t know how to! Read to clarify this dilemma and proceed to Self-shipping your eCommerce orders. *[Image: How to move to Amazon self ship shipping model]* ## Brief About Amazon’s Fulfillment Models ### Amazon FBA Amazon FBA is a premier shipping model wherein you only have to send your inventory to Amazon Fulfillment Centers, the rest of everything else including inventory management, warehousing, packaging, and shipping is Amazon’s responsibility. Usually, for businesses that have a large shipment volume and ship to different locations in the country, use Amazon FBA to ensure their products reach faster. However, the products are not very expensive or fragile. ### Amazon Easy Ship Under this model, you have to take care of your inventory management, warehousing, and packaging. Amazon will ship your products using the Amazon transportation network, and you can schedule pickups and hand over your products to them. Businesses that are just catching up and slowly expanding their business are on Amazon’s lookout for this fulfillment model. It gives give services to [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) but a complete hold on their inventory. ### **Amazon Self Ship** Amazon Self Ship is the thorough merchant fulfillment model where you are responsible for all functions including shipping. You only receive orders from Amazon’s marketplace. This model is suitable for all businesses that want to ship with their own means and have complete control over their logistics. ## **Amazon Easy Ship to Self Ship** If you’re currently shipping using Amazon Easy Ship and want to shift to Self-ship, follow the steps given below: 1. Login to your seller central account, go to settings, and choose ‘Shipping settings.’ *[Image: choose ‘Shipping settings.’]* 2. Under this section, you can see that the Easy Ship model is already opted as the primary mode of shipment. *[Image: you can see that the Easy Ship model]* 3. To disable Easy Ship, you will have to contact Amazon support. To do so, go to the ‘Help’ section. *[Image: disable Easy Ship via amazon support]* 4. Go to ‘Get Support’ *[Image: select get support]* 5. Choose ‘Shipping settings.’ *[Image: click on shipping setting related support]* 6. In ‘Your account,’ choose ‘change selling plan’ and begin chatting with a customer associate from Amazon. *[Image: Enter Details and have chat with support]* 7. Raise your concern on chat *[Image: raise concern on chat]* 8. Post explaining your concern, they will send you a survey link. Fill out the survey form *[Image: Fill out the survey form]* 9. Upon filling out your survey, you will receive the following confirmation, and you can resume Self Shipping in 5-7 days. *[Image: Get Estimated time for resuming self ship]* ## **If You Want To Self-ship and Easy Ship at the Same Time** This option does not mean you will be able to choose which order you want to process using Self Ship and which order you wish to prepare through Easy Ship. Here, the orders which are eligible for delivery with Easy Ship will be picked up by Amazon and the remaining orders can be fulfilled by you. To enable Self Ship for orders that are not eligible for Easy Ship, 1. Go to → Settings → Shipping settings 2. Under the shipping settings, select ‘interested’ and click save to begin using Self Ship (for orders that cannot be processed by Easy Ship) *[Image: self ship settings]* ## **Amazon FBA to Self Ship** To disable FBA, you will need to opt-out of sending inventory to Amazon’s fulfillment centers. For removing items, a small fee will be charged per item. For doing so, 1. Go to Manage inventory *[Image: manage inventory]* 2. Select the things you don’t want to send to Amazon’s fulfillment centres 3. Create a removal order 4. You can choose to pick up your items from an Amazon Fulfillment center or have them delivered to you at your default return address. 5. Review and place your order 6. Pay the Fees It is advised you make a shift from FBA after you exhaust your inventory currently present with Amazon. After you stop sending them any fresh stock, they will automatically remove your account from FBA. You can speak with Amazon’s support team (like we did in the above section) to confirm your opt-out from Amazon FBA. We hope with these steps explained; you can make a simple shift from any Amazon fulfillment model. Start selling hassle-free on Amazon and choose the fulfillment model that best matches your need. Once you opt to Self Ship your Amazon orders, you have another decision to make, how do you proceed with these shipments? To process your Amazon orders in an efficient manner, you can opt to Self Ship with Shiprocket where you can schedule pickups from multiple locations, deliver to over 27000 pin codes across India using 17+ courier partners. Also, you can easily integrate your Amazon account with Shiprocket to automatically fetch orders from the marketplace. Also, if you are worried about where you will stock your products if not with Amazon’s Fulfillment centers, then we have the perfect solution for you – [Shiprocket Fulfilment](http://fulfillment.shiprocket.in/). Shiprocket Fulfillment gives you access to tech-enabled warehouses where you can store your products and leave the rest to us. In these warehouses operations like picking, packaging, and logistics will be carried out for all the incoming orders you receive for the zone you have selected. All you have to do is send your products to the warehouse, and wait for everything else to happen. This will not only lessen the burden for storing your product securely but also gives you a chance to deliver much faster and store inventory much closer to your buyers. ## Final Thoughts Delivering your products yourself and having complete control over inventory can be a great boon for your business as you are the key decision-maker. By tying up with partners like Shiprocket Fulfillment, you can achieve this without having to invest anything extra in warehouses or expansion. Read more about Shiprocket Fulfillment and how you can get started as soon as possible! --- ## https://www.shiprocket.in/blog/ship-india-usa-canada-singapore-dubai/ --- title: How To Ship From India To USA, Canada, Singapore, Dubai? url: https://www.shiprocket.in/blog/ship-india-usa-canada-singapore-dubai/ description: Steps for international shipping & key exports from India to USA, Canada, Singapore, & UAE. Optimize your global trade journey effectively! last_updated: 2023-10-11 source: webpage --- # How To Ship From India To USA, Canada, Singapore, Dubai? The world has evolved to become a global village and to ship your products to your customers overseas is not a distant dream anymore. However, it is important to follow certain steps to experience a seamless transaction. Therefore, while it is a good milestone for your business, ensure that you take the right steps to avoid any unforeseen hiccups. *[Image: Ship from India to USA, Canada, Singapore, & Dubai Easily.]* ## Steps for a Smooth International Shipping Experience ### 1. Stay Ahead Of The Customs It is necessary to be acquainted with all the [rules and regulations of the customs](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) to avoid any last-minute hassle. If you have all the right information you can smoothly sail through the hurdles. Research and find out about the taxes that you will be liable to pay and prepare accordingly. ### 2. Custom Fees Customs often levies a certain fee on the shipment which is being exported to international borders. To ascertain the amount payable by you, or the receiver of the product, find out the charges applicable. Different countries have different rules, so ensure that you have a target specific research in hand before you proceed. ### 3. Know The Rules There are certain products which are banned in certain countries. The rules are strict so it’s better to acquire the information beforehand rather than face the problem later. Different countries have different regulations, therefore customise your search based on which country you’re shipping to. *[Image: Shiprocket x strip]* ### 4. Save Up On Shipping Cost One of the brightest [ways to save up on shipping cost](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) and make sure that your shipment reaches without any delay is to pack the product properly. Ensure that the box is in mint condition and pack the products tightly to secure the consignment. Do not leave extra empty space within the box to avoid extra [volumetric charges](https://www.shiprocket.in/volumetric-weight-calculator/). The print should be clear and all the information should be furnished. ### 5. Ship Away Now choose the perfect courier partner by using Shiprocket’s recommendation engine. Select one based on the estimated time of delivery and the charges. Whichever partner suits your budget and requirement, ship your products through them. ## Key Exports from India to USA, Canada, Singapore and the UAE ### Textile and Apparel: According to [data](https://www.investindia.gov.in/sector/textiles-apparel#:~:text=India%20holds%204%25%20share%20of,%25%20respectively%20during%202021%2D22.) from the Indian government, India accounts for 4% of the global trade in textiles and apparel. Specifically, within India’s comprehensive export portfolio, textiles and apparel comprised a 10.33% share during the fiscal year 2021-22. ### Dairy and Other Edible Products: According to Statista, a prominent online statistical platform, the value of dairy products exported from India exceeded [₹2,200](https://www.statista.com/statistics/1169776/india-value-of-dairy-product-exports/) Crore in the financial year 2023. ### Spices: Widely regarded as the spice capital of the world, India exported spices and spice products totaling [₹6,702.52](https://www.newindianexpress.com/business/2023/Jun/26/indias-exports-of-spices-saw-big-jump-of-41-in-rupee-terms-in-april-may-2588748.html) Crore during April-May 2023. ### Beauty and Cosmetic Products: The beauty and cosmetic industry in India produces a wide array of products, from traditional herbal formulations to modern skincare and cosmetic items. ### Toys, Games and Sports Supplies: India is a source of various toys, games and sports supplies that cater to the diverse interests of consumers in the USA, Canada, Singapore and the UAE. ### Personal Care Items: In addition to beauty and cosmetic products, India exports a variety of personal care items to the USA, Canada, Singapore and the UAE. ### Printed Books and Pictures: India is known for its literary heritage and artistic traditions. The export of printed books and pictures includes works by Indian authors, as well as reproductions of traditional art and cultural imagery. ## Conclusion In conclusion, as businesses embark on global expansion, effective [international shipping](https://www.shiprocket.in/blog/global-shipping-by-shiprocket/) is paramount. To ensure a seamless transaction, it is crucial to stay abreast of customs regulations, comprehend and budget for custom fees, and be mindful of destination country rules. Optimising shipping costs through meticulous packaging is essential. Selecting the right courier partner, using platforms such as Shiprocket, completes the process for a successful international shipping experience. *[Image: SRX]* --- ## https://www.shiprocket.in/blog/international-air-cargo/ --- title: International Air Cargo: Basics, Costs, & Benefits - Shiprocket CargoX url: https://www.shiprocket.in/blog/international-air-cargo/ description: Explore the world of international air cargo shipping: from procedures to costs, understand how to optimize your shipments efficiently. last_updated: 2023-10-11 source: webpage --- # International Air Cargo: Basics, Costs, & Benefits Getting goods to different places at the right time has become an extreme necessity today, especially for [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/). Are you wondering how to get your shipments to your customers in the shortest possible time frame over the largest of distances? **Delivery via air is your answer**. Today, air freight has become a game-changer in the world of logistics and trade. Accenture has reported a [6% increase](https://www.accenture.com/in-en/insights/travel/air-cargo-capacity) in the global international air cargo capacity. It reflects a positive trend in the air cargo industry. As fascinating as it may seem to send your consignments several distances away to any corner of the world, there are several factors that you must consider while shipping. The constant growth of the aviation world and its technology have made [international shipping](https://www.shiprocket.in/features/international-shipping/) easier. It has enabled the eCommerce landscape to expand its horizons by bringing the world closer. From clothes, toys, shoes, and furniture, anything can be shipped via air freight to any part of the globe. This blog elaborates on everything there is to know about international air cargo and its charges. It also details the dos and don’ts of air shipping. *[Image: International Air Cargo Charges]* ## Air Freight Basics: How Is Air Freight Shipped? The procedure to ship your consignments through air is detailed below: - **Pickup and registration:** The first step is all about the coordination between the business owner who wants to ship a consignment and the [freight forwarding partner](https://www.shiprocket.in/blog/freight-forwarders/). The two must come up with an appropriate schedule to pick up the cargo. The shipper must ensure that all the documentation is in order and a picking time must be set up with the freight forwarding partner. It can be done on a call or even by email. All the necessary details must be provided with the shipment to ensure safe and secure deliveries. - **Verification and tagging:** All the shipment details will be validated by the air freight forwarding partner. The cargo must be correctly packed and the right documentation, clearances, and permits should be in place. After this, the carrier will provide an additional layer of packing to ensure that the consignment is shipped without damage. They also tag all the parcels with the right information and shipper’s details along with the handling instructions. - **Clearance from the authorities prior to shipping:** After the confirmation, labeling, packing, and document verification, the shipment is pushed to its next stage. This stage entails the gaining of the necessary clearances from the authorities in the airport of origin. The relevant declarations and paperwork will be inspected to ensure compliance with the regulations. - **Stowage and egress:** Post the clearance for export and preparation for stowage, it will be loaded onto the airplane. Loaders, trolleys, and lifters will be used to move the consignments and they will be secured into the airplane to ensure that their position is held during transit. The egress takes place after this. - **Unloading of cargo:** Upon arrival at the destination airport, the unloading of the aircraft carrier begins. It will be unloaded in the designated area and another inspection will take place. Here the package will also be tallied with the information provided during packing. - **Customs clearance at the destination airport:** Upon unloading and inspection in the destination airport, another set of [customs clearance procedures](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) will be done there. All the [paperwork is crucial here. Even the license documents must be placed](https://www.shiprocket.in/blog/documents-required-during-customs-clearance/). The cargo being shipped to the destination must comply with all the regulations of the destination country as well to gain clearance. - **Delivery:** The freight forwarding partner must coordinate with the receiving end shippers to make arrangements for the final step of delivery to the customer’s doorstep. This generally happens via road through trucks, vans, or even bikes. ## Understanding Air Freight Costs: How Much Does it Cost to Air Freight? The cost variation can be rather substantial in air freight shipping. It is affected by several factors making it hard to have a definitive price catalog. The height, size, and distance of shipping will factor into the overall costs. The type of cargo being shipped also influences the pricing. Thus, air freight can be more exorbitant in costs when compared to surface or sea shipping. However, shipping via air is faster. ## Calculating Air Freight Costs The calculation of air freight forwarding costs can vary in many respects. However, to have a general understanding of the concept, follow the procedure below: - **Determination of volumetric weight of your shipment:** The weight and volume are key factors in price determination as they decide the space your parcel will occupy on the plane. The weight is measured in kilograms or pounds based on the region of shipping and the volume is measured in cubic meters. - **The destination:** The destination also is a price-influencing factor. The greater the distance, the higher the [cost of shipping](https://www.shiprocket.in/blog/tips-to-reduce-export-shipping-costs/). - **The service chosen:** Air freight shipping is mainly categorized as economy, priority, and express shipping. Economy is the most affordable option, but the package takes the longest time to reach its destination. Priority and Express are fast delivery options and they cost a lot more than economy as they get to the destination more quickly. - **The air freight forwarding partner:** The choice of the partner also affects the price of shipping. Their charges can vary based on their policies and quality of service. You must ensure that the partner chosen is reliable and secure. ## International and Express Air Freight Rates Per Kg Shipping goods across borders requires efficiency and clarity. The freight forwarding partner must be reliable and transparent. Air freight forwarding being a faster solution makes it a more attractive option. Shipping cargo via air has two distinct options. These include the following: | **Express Air Freight** | **International Air Freight** | |-------------------------|-------------------------------| | The prices are not stable. They vary based on several factors and the demand. | The price calculation is rather simple. The weight and volume play a role along with the surge charge for quick delivery. | | Door-to-door delivery can be achieved in 5 days. | Door-to-door delivery in 4-6 business days | | Generally entails smaller-sized shipments of weight less than 200 kilos. | The size of shipment can be big or small but the most affordable prices. | ## Variations In Pricing Based On Weight, Distance, and Other Factors The price can vary based on the following factors: - **Speed of delivery:** The need for overnight deliveries has rapidly increased due to the flourishing eCommerce businesses. The demand for rapid delivery affects shipping costs largely. The type of shipping service chosen will also influence the cost. - **Weight and volume of the shipment:** As the weight and volume determine the amount of space a consignment will occupy on an aircraft, the cost shall increase with the increase in the size of the parcel. Hence, optimizing your packing strategies is key to keeping your costs in check. - **Distance:** The process of moving a shipment requires a certain expenditure. It can be fuel, maintenance, labor, and more. The location and route also play a role in the cost determination. Naturally, the charges will rise with the increase in distance and difficulty in accessibility of the location. - **Environmental factors:** Environmental factors play a vital role in the cost of shipping a consignment. The prices will rise during adverse weather conditions due to the added risk factors. Moreover, the demand for air-fuel will also factor in. - **Disruptions:** Bottlenecks, lack of fuel, a surge in labor costs, unavailability of carriers due to increased demands, etc., can cause disruptions in shipping and delivery. Even shutdowns of airports and other such unforeseen acts can halt freight forwarding, leading to greater costs. ## Benefits of Air Freight The global demand for air cargo increased by [3.8% in October 2023](https://www.iata.org/en/pressroom/2023-releases/2023-12-05-01/#:~:text=Global%20demand%2C%20measured%20in%20cargo,11.1%25%20for%20international%20operations). This increase in global demand highlights the importance of international air cargo. Here are some benefits of international air freight: - **Quickest and most efficient shipping method:** The fastest mode of transportation is via air. Shipping consignments by air will help you meet your customer’s demands in the shortest possible time frame. What takes several days or weeks to reach your buyer by sea or road can take less than 24 hours via plane. - **Reliability:** Air transportation is extremely reliable making it the perfect choice for you to ship your consignments. Air freight forwarding methods have an exact schedule and precision that minimizes the risk of losing shipments during transit. - **Security:** Airplane shipping processes are extremely secure as the goods are well protected during transit. They are also capable of meeting all special requirements to handle cargo. - **Subsidized insurance premium:** As the goods take a shorter time to reach their destination, the insurance costs will be substantially lower. It poses a cost-saving method for businesses without falling short on the security and safety aspects of their parcels. ## When Shouldn’t One Ship by Air? Although shipping by air is so advantageous, seeing if it is the best fit for you is necessary. You must not choose air shipping methods when: - **Cost is a prime factor:** As air shipping is the most expensive method of transportation, you must evaluate if this is the best for you. It must not chew away most of your profits and hence the price is a prime concern when choosing air shipping. - **Quantity of goods is large:** When you are shipping large quantities of goods, air shipping might not be the best fit. Given its price, air shipping is suited for small and medium quantities. - **When the lead time is large:** When you have adequate lead time, you can choose alternate methods of shipping to avoid the high costs that air freight forwarding levies. Thus, air shipping must be considered only when urgency is the prime criterion. - **Destination:** Remote areas and complicated locations are often hard to reach by air. Hence, understanding your delivery locations is important before choosing air shipping. Sea and road shipping are more accessible to remote areas. ## Industries and Products Best Suited for Air Freight Transportation Air freight forwarding is best suited for the following goods: - **Goods of high-value and time-sensitive goods:** High-value goods like electronics, [medical equipment](https://www.shiprocket.in/medical-courier-services/), industry equipment, machines, etc., are pricey and usually required in a short time. So, air freight forwarding is the best option for them considering the safe, secure, and fast transportation. Products that are hard to find and replace are also to be shipped via air due to their high security. - **Perishables:** All edibles like fruits, vegetables, seafood, flowers, seeds, etc., are shipped via air as they do not tend to stay intact for longer durations. Air shipping is the best option to ensure that they are shipped before they are spoiled. Moreover, such items might also require special handling and shipping factors like temperature control and more, and air shipping easily meets these requirements. - **Medicines and medical supplies:** Medical supplies are often sensitive to the environment and hence require special care. Moreover, they need to reach their destinations as soon as possible. Hence, air freight forwarding is the most reliable and the best-suited option for such goods. - **Luxury products:** High-end luxury products like jewelry and clothes are always in demand and they tend to have time-sensitive schedules. They also require special handling needs and hence sellers can opt for air freight forwarding. ## Factors Influencing Fluctuations in Air Freight Pricing Apart from the basic air freight charges, the cost of shipping through air container can be affected by: - Security and compliance charges - Fuel charges - Airport transfers - Terminal handling charges - Customs brokerages - Insurance charges - Special handling charges ## CargoX: For Seamless Cargo Transport Across Borders [CargoX](https://www.shiprocket.in/x/cargox/) simplifies the complexities of international air cargo shipping, making transportation of goods smooth for businesses. We extend our services to over 100 countries, helping you reach your international customers anywhere around the globe. With CargoX, you can rest assured that your bulk shipments will be delivered on time. **The advantages of relying on CargoX for your international air cargo shipping are many, like:** - Instant Quote - Pick-up within 24 hours - Digitalized procedures - Total visibility of shipments - Lucid invoices - Simple record keeping - No unstated fees - No limitations on weight - Vast network of couriers - Superior conflict resolution ## Conclusion The world is now extensively connected with the flight facility to any part of the globe and the advancements in the aviation industry. It has brought the world a whole lot closer making it easier for people to begin trade relationships. eCommerce has grown rapidly due to the availability of air freight shipping services. Although shipping via air is the most expensive method, it is also the most efficient, secure, and reliable way to transport your parcels as quickly as possible. The price of shipping your parcels via air is dependent on factors like distance, volume, and weight of the parcel. Air shipping might not be the best method for all cargo, hence evaluating your requirements is key. Understanding how the air shipping world works and when it is a smart choice will allow you to make the right call while choosing your method of shipping. --- ## https://www.shiprocket.in/blog/international-freight-forwarding/ --- title: International Freight Forwarding: Definition, Benefits, & Key Stages - Shiprocket CargoX url: https://www.shiprocket.in/blog/international-freight-forwarding/ description: Discover how international freight forwarding streamlines global logistics for businesses, optimizing shipping routes and the supply chain. last_updated: 2023-10-11 source: webpage --- # International Freight Forwarding: Definition, Benefits, & Key Stages Freight forwarding refers to planning and coordinating the flow of goods across international borders on behalf of the shippers. It involves many other tasks, like supplying cargo insurance, warehouse and logistics planning, and customs brokerage. Besides that, a freight forwarder deals with negotiations in freight rates, [customs documentation](https://www.shiprocket.in/blog/documents-required-during-customs-clearance/), container tracking, and freight consolidation. Businesses involved in export and import are required to make strategic logistics plans for hassle-free and efficient international shipping. This is because the logistics game for [cross-border shipping](https://www.shiprocket.in/x/) is quite complex. It requires various licenses and certificates for international freight forwarding and a profound knowledge of customs regulations, protocols, and standards that may be different in each country. International freight forwarding also requires the shipper to have a creative problem-solving knack to pitch in ideas when the weather is unfavorable, or there are technical or other issues that can probably halt the transit. Besides those capabilities, the shipper must be a good networker to manage healthy relationships with suppliers and other parties in the supply chain. The flourishing international trade and globalization are the force behind the growth of the international freight forwarding industry. In 2022, the value of the freight forwarding market was [USD 191.6 billion](https://www.gminsights.com/industry-analysis/freight-forwarding-market#:~:text=Freight%20Forwarding%20Market%20size%20was,major%20factors%20propelling%20market%20growth.). It is expected to grow at a [CAGR of 4% between 2023 and 2032](https://www.gminsights.com/industry-analysis/freight-forwarding-market#:~:text=Freight%20Forwarding%20Market%20size%20was,major%20factors%20propelling%20market%20growth.). *[Image: International Freight Forwarding]* ## Understanding the Role of Freight Forwarders An International supply chain is an integral part of the international freight forwarding process. The operation is complicated as it demands the freight forwarder to have the right expertise and knowledge to execute the import-export process. Many times, businesses find it difficult to deal with all the documentation and networking required for international freight forwarding. This is where a freight forwarder steps in to handle the intricate processes involved in this international supply chain. They handle various activities, including [customs brokerage](https://www.shiprocket.in/blog/what-is-a-customs-broker-in-exports/), cargo scheduling, warehouse planning, and cargo insurance. A freight forwarder is either an individual or a company that extends international freight forwarding services to businesses dealing in export/import or international shipping. When businesses hire freight forwarders, they look over, coordinate, and organize the movement of commodities throughout the international freight forwarding process, on behalf of the shipper. These agents find the right carrier (an entity responsible for transporting the commodities to the final destination) for the shipper (a party that arranges the goods for shipment). The carrier has a simple and clear set of responsibilities; to transport goods from the destination of origin to the final destination, whether through air, ocean, or land. Comparatively, freight forwarders have a very dynamic set of responsibilities. They efficiently handle the entire process to ensure the smooth sailing of the goods. Thus, freight forwarders act as a bridge between the carriers and the shippers in the logistical network. Their tasks include, but are not limited to, freight rate negotiations, freight consolidation, [shipment tracking](https://www.shiprocket.in/shipment-tracking/), customs clearance, taking care of any relevant documentation, and other miscellaneous tasks. These international freight forwarders have the essential expertise to manage cross-border logistics professionally. This means that businesses can ship products internationally hassle-free, knowing that their customs documentation is being prepared and processed by expert freight forwarders. These agents are also adept at managing the movement of shipments according to the specific regulations in each country. Moreover, they have the right information regarding the commercial invoice, [bill of lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/), shipper’s export declaration, and any other documents a carrier might need for international freight forwarding. Many freight forwarders today provide an end-to-end solution that involves shipping the products from the origin to the final destination while offering additional services like warehouse planning, custom brokerage, and cargo insurance. These agents have real-time information regarding the movement of shipment, with consistent tracking throughout the transit. Some freight forwarders may also be experts in a specific niche like pickup and deliveries around a port and railroad freight. ## Responsibilities and Tasks of Freight Forwarders The scope of responsibilities for international freight forwarders is many that they constantly need to follow throughout the international freight forwarding process: - **Tracking Shipments**: The duties of a freight forwarder begin with this most basic activity that brings transparency to the international freight forwarding process. They employ a Transportation Management System (TMS) to manage and maintain visibility at each stage of the shipping journey. Tracking the shipment keeps the freight forwarder updated with real-time information relating to the whereabouts of the shipment. It ensures that the goods reach the final destination on time and in perfect condition. - **Customs Brokerage**: The forwarder needs to ensure a license for customs brokerage, which is a critical part of international freight forwarding. This is important because only a licensed customs broker is qualified to handle and process the hefty documentation required for executing the export and import of goods from one country to another. - **Negotiation With Carriers**: A resourceful aspect of international freight forwarders is that they get shippers the best freight rates with their negotiation skills. They bargain with carriers on the shipper’s behalf for cost-effective freight rates. They appeal to the interests of the carriers to negotiate the price by adjusting the pros and cons of the shipper’s cargo type, credit status, time flexibility, space requirements, and more. - **Warehouse Planning**: Another crucial responsibility of a freight forwarder involves warehouse planning. It’s the forwarder’s responsibility to arrange for a warehouse for the shipper, in a nearby place that is convenient for the shipper to access when shipping goods. The distance of the warehouse matters, as a shorter distance, makes it easier to transport goods to the port. However, some forwarders may offer self-owned warehouses to harbor shippers’ commodities or parts of commodities for international freight forwarding. - **Arranging Cargo Space**: Then comes the role of cargo space scheduling, which involves a productive calibration, coordination, and scheduling of the space required for the shipper’s cargo. These are the tangible aspects of a forwarding agent’s services. When you hire a freight forwarder for international freight forwarding, this is where their role comes in as a strategic logistics planner. They work out effective plans to ensure that consolidating a shipment is profitable for the shipper. It helps the shipper manage timely sailings and analyze the feasibility of the shipping modes to use for international freight forwarding. - **Consolidating Freight**: A freight forwarding company or individual service provider may be dealing with many customers at a given point in time. All these shippers may need to transport shipments that do not use the full shipping container. That’s when the international freight forwarder needs to consolidate the freight. These forwarders provide the service of consolidating freight for less-than-container-load (LCL), where they ship several small consignments in the same container. In such a scenario, all the respective shippers divide the cost of the international freight forwarding through one container, depending on the cargo space each one requires. - **Insuring the Cargo**: Last but not least, the forwarder is also responsible for providing cargo insurance to concerned parties. The forwarding agents are eligible to provide the shipper with a cargo insurance policy, which is also called freight insurance. The purpose of this freight insurance is to reimburse the loss bearer in case there is any loss of goods or damage during transit. ## What is the Difference Between Freight and Logistics? As these terms are frequently used together, freight and logistics may sound the same, but there is a considerable difference between them. Freight covers the method through which the shipment or goods move. It means what modes of transport are you using for international freight forwarding? These shipping modes can be air or ocean freight. On the other hand, logistics plays the role of transferring goods from one point to another. This refers to the act of international freight forwarders, where they manage the movement of goods throughout the supply chain. Such duties involve transferring the goods from and to the warehouse and providing other related services. ## Key Stages of Freight Forwarding: How Do They Work? Freight forwarding companies usually do not have their shipping transport, like airplanes, ships, or trucks, which they use for international freight forwarding. Even the big players in the international freight forwarding industry have no self-owned shipping vessels. They are only a bridging agent between several shippers and carriers willing to export and import products. As a forwarding agent, they simplify the international freight forwarding process for the businesses that hire them. They take full responsibility for being the connecting source from the starting point and throughout the shipping process to the final destination. **Here’s how freight forwarders execute the international freight forwarding process at each stage:** - A freight forwarder will first analyze and establish the credit of a client. Then, the agent will move on to inquire about the mode of transport the client wants to use for shipping their goods. The client will have a few options to choose from, like air or ocean freight, to export or import their products. - After deciding the mode of shipping or freight, the forwarder further will have to figure out the specifications, weight, and dimensions of your cargo to offer services accordingly. You’ll require less-than-container-load (LCL) services if your cargo is less than the load of the container. But if the shipment is fit for full-container-load (FCL) services, the forwarder will examine the type and size of the container needed to accommodate the load. These measurements will also give the forwarder an idea of the space your cargo requires. - As the forwarder has an accurate record of your shipping and cargo requirements, in the next step, they will calculate the cost, set the rates, and evaluate the documentation. To ensure the collection of complete documents from the seller, the agent will run a check on all the necessary paperwork to identify and rectify any issues or errors. After reviewing all the documents thoroughly and getting everything in line, the forwarding agent will draft the House and Master Bill of Lading. Once they cut the bills, they will schedule the transportation of your shipment. - These freight forwarders track the shipment throughout the process to give the parties real-time updates. So, when the shipment finally reaches customs, the forwarder intimates the concerned party about the arrival of the shipment. After the cargo clears customs, the forwarder makes arrangements for transporting goods to the final destination and raises an invoice upon delivery. ## Benefits of International Freight Forwarding The most significant benefit of having a freight forwarding partner is that the forwarding agents simplify the complicated process of international freight forwarding. Along with the process, they make shipping of bulk international orders easy and cost-effective. Another advantage is that the businesses can avail all international freight forwarding services under one roof. Freight forwarding companies are a one-stop shop for efficiently handling exports and imports. You can find warehousing solutions with freight forwarding firms, get the necessary insurance and customs documentation sorted, and receive real-time updates on the movement of the shipment. As a third party handles all these processes for you, it saves you time and possible delays during international freight forwarding. Freight forwarders also help businesses manage their freight smoothly and easily with a single invoice for combined international freight forwarding services. ## Challenges in Freight Forwarding Some of the challenges with freight forwarding are: - Today there is a heightened emphasis on sustainability and eco-friendliness worldwide. The surge in this trend is especially seen in European countries. These nations are imposing strict regulations on emissions and alternative fuels. However, they still face considerable challenges regarding implementing these initiatives and the costs involved in executing them. - The geopolitical unrest in many regions can impact international freight forwarding. This is because conflicts in regions like the Red Sea can disrupt traditional shipping lanes. It may require the industry to stay vigilant and be adaptable to the changes and challenges that may occur due to these conflicts. - Consumer behavior has also evolved since the dominance of online platforms like social media. These trends are changing and reshaping the market dynamics. The evident changes may present both challenges and opportunities for the international shipping industry. - As businesses attempt to be socially responsible and adopt sustainable approaches, the implementation of these initiatives poses a lot of challenges. There is a fragmented approach within the industry and a slow transition to emerging technologies. ## Emerging Trends Shaping the Industry Change is inevitable in every industry, and so is it for the freight forwarding industry. Regardless of where you’re conducting your international trade, eCommerce, or retail business, cargo movements are globally interconnected today. This interconnectedness means that you need to stay updated with the trends in the international freight forwarding industry and how they can affect your business operations. Here are five big emerging trends in the freight forwarding industry: ### Adapting to the Sustainability Initiatives Businesses are experiencing a drastic shift in the thinking and buying behavior of consumers around the world. More and more people want to conserve the environment and shop from businesses that follow sustainable practices. Needless to say, environmental threats and concerns, like carbon emissions and climate change hazards, are growing by the day. Therefore, organizations worldwide must showcase social responsibility and sustainability in their supply chains to keep pace with the changing demands. Recently, a few big companies took the initiative of voluntarily reporting the amount of carbon dioxide they’re pumping out. Perhaps, this move may push other shipping lines to do the same. Businesses can minimize the carbon footprint of their supply chains by scrutinizing their import and export carriers and optimizing their shipping routes. ### Adjusting to the Shifting Trade Landscape The trade routes for shipping and international freight forwarding go through continuous shifts and changes. The global trade dynamics keep evolving with new treaties opening up markets or imposing sanctions for some. Firms need to stay abreast of these developments. However, deciphering their implications on shipping, space availability, and schedules may be immensely time-consuming and energy-draining for businesses. Freight forwarders are the shield against these unexpected disruptions resulting from new trade pacts, free trade agreements, or restrictions in key import or export markets. They have a strong global network and can guide you through the international freight forwarding process. ### Nations Focusing on Security Challenges Many terrifying and destructive global events like terrorist attacks or activities compel nations to take strict security measures on their ports. Consequently, they may also impose stringent regulations on shipping lines, shippers, and freight forwarders. They alter the shipping norms to ensure the safety of their country. As terrorist threats persist globally, more nations are instituting stricter security protocols. This can potentially disrupt businesses whose cargo fails to meet the destination-specific requirements. Freight forwarders who stay ahead and are adept at complying with the mandates can conduct international freight forwarding seamlessly and safely. ### Navigating Through Industry Consolidation Owing to the fierce competition that businesses face, shipping lines and freight forwarders are prone to consolidation pressures. Many firms resort to measures like opting for operational mergers to gain a better consolidating capacity and bargaining power. While some firms that lack consolidation capacity get acquired by larger rival companies. These market dynamics can assert a significant influence on future pricing for freight. However, a reliable international freight forwarder can keep you abreast of these shifts and their potential impacts on your business operations and financial outcomes. ### Digital Transformation in Supply Chains Digitization has almost become the norm for every industry and business in this new digital age. Following suit, the shipping industry is embracing digitization with equal enthusiasm. The industry is catching up on digital trends by installing software to conduct shipping procedures, inventory management, warehousing activities, and other day-to-day operations in international freight shipping. They are minimizing labor and manual paperwork in the export-import and shipping processes to have more control and accuracy. Hence, there is a growing reliance on digitized documentation and electronic information exchange throughout the supply chain. Even though some operations in your supply chain may be manual to date, the trend is shifting rapidly toward digitization. So, you must expect your freight forwarder to be able to manage digital information through appropriate technology and tools. Artificial Intelligence (AI) is on the rise and is rapidly being integrated by all leading businesses. It will be no surprise that very quickly AI will also find its way into the freight forwarding industry making major impacts on efficiency and automation. ## CargoX: Enhancing Your International Air Cargo Shipping [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) is your dependable international logistics service for moving your large shipments across borders. We serve more than 100 overseas destinations and ensure timely B2B deliveries. The compelling features you will find with our service are: - Instant Quote - Pick-up within 24 hours - Digitalized procedures - Total visibility of shipments - Lucid invoices - Simple record keeping - No unstated fees - No limitations on weight - Vast network of couriers - Superior conflict resolution ## Conclusion The demand for international freight forwarding is growing due to the increasing need for cross-border shipping by businesses dealing in international trade. Shipping internationally is no easy task, with constantly changing mandates, custom regulations, inefficient and cost-heavy shipping routes and so much more. In a domain of constant fluctuations and uncertainty, freight forwarders act as your inside man, helping you optimize your entire supply chain, from minimizing transportation costs to handling the customs and finding you the most efficient and cost-effective shipping routes. They are the lighthouse in the treacherous foggy winter sea that helps you navigate your way to a successful business. --- ## https://www.shiprocket.in/blog/return-policy/ --- title: How to Draft a Return Policy: Delight & Retain Customers! url: https://www.shiprocket.in/blog/return-policy/ description: Draft a customer-centric return policy to ensure convenience. Returns should be seen as an opportunity and not a loss for business. last_updated: 2023-10-09 source: webpage --- # How to Draft a Return Policy: Delight & Retain Customers! Return policy forms an integral part of an eCommerce business. It includes the terms and conditions related to products’ return. All the essential clauses pertaining to return must be mentioned in this policy in simple language so that they are easy to comprehend. Return policies benefit businesses in certain ways which you shall learn about as you go through this article. Reportedly, [57% of shoppers](https://www.simicart.com/blog/ecommerce-returns/#:~:text=80%25%20of%20online%20customers%20believe,to%20a%20pleasant%20returns%20experience.) go for online stores that have a simple and reliable return policy in place. As you go through this piece of writing, you will also learn how to write a return policy, what to include in it, when to update it and more. We have shared small business return policy examples to help you understand how to draft an effective one. *[Image: Drafting a return policy]* ## Return Policy in eCommerce Business: Definition A return policy is a set of rules and regulations that explain what a customer needs to expect in case he decides to return a certain item. It helps the customers know whether you provide a refund, store credit, gift vouchers, or exchange offers on returning a product. This also provides information about the items that are eligible for return and the conditions, if any, associated with the same. Any charges deducted for returning an item and the estimated time for the return process are also mentioned in this policy. As per a survey, [30% of all the products](https://www.invespcro.com/blog/ecommerce-product-return-rate-statistics/) bought from online stores are returned whereas the percentage falls to [8.89% for brick-and-mortar](https://www.invespcro.com/blog/ecommerce-product-return-rate-statistics/) stores. Businesses must establish a strict and clearly defined return policy to streamline the return process. However, it must be drafted keeping the customer’s convenience in mind. Businesses should be open about returns as it helps attract more customers. ## Supplements to Return Policy **You may supplement your return policy with the following:** ### No Refund Policy Include a no-refund policy to state that you do not provide refunds on certain or any items. It is important to mention this so that your customers have a clear idea that they won’t get a refund for returning the products. If you allow exchange, then you may mention the same. ### All Sales Final Policy This policy states that there are no returns, refunds, or exchanges on any of the items purchased by the customer. This type of policy is mostly for perishable items. ### Money Back Guarantee It states that the customers can return their products for any reason and get their money back. You can provide this on all the products or limited items as per your discretion. ## How do Return Policies Benefit Businesses? Customer-centric return policies may seem to benefit the customers but they ultimately benefit the businesses. Here is how: 1. **Establishes a Loyal Customer Base** Shoppers look forward to buying products from brands that provide an easy return policy considering the customers’ best interest. Thus, you can witness repeated purchases and build a loyal customer base. Statistics reveal that as many as [64% of shoppers](https://www.lightspeedhq.com/blog/return-policy/) state that a negative experience at the time of return or exchange creates a poor image of the brand. They would hesitate to shop from that brand again. 2. **Word Of Mouth Publicity** When customers experience a smooth return or exchange process, they are likely to recommend your brand to others. This way you can attract more customers and boost sales. 3. **Guard Against Fraudulent Returns** Clearly defined return policy considering customers’ interests also guards against fraudulent returns. ## Methods for Creating a Return Policy Here is the method to create a return policy systematically: 1. Start by choosing a format. You may use a 30-day return policy template or other such policy templates available online for reference. 2. Select the clauses you would like to include in your return policy. You will get standard return policy clauses online. You may add some of your own or make some changes in those clauses to create your unique policy. 3. Create a blueprint of the policy and share it with your top management for their input and suggestions. 4. Make use of language that is easy to comprehend. 5. Finalise the policy and publish it. ## Steps to Draw Up a Return Policy Here is a brief outline to help you draw up a return policy: 1. **Type of Refund** Begin by defining the kind of refund you want to initiate for the returns. It can be a full refund credited to the customer’s bank account or store credit. Alternatively, you can also provide the exchange option rather than returning the money. Likewise, deducting some amount or the [shipping charges](https://www.shiprocket.in/blog/compare-courier-delivery-shipping-charges-india/) and crediting back the remaining is another option. 2. **Number of Days** The number of days you will accept the return is crucial information you cannot miss out on your return policy. Clothing brands usually provide a 30 day window. You can use a 30-day template to draft this. Perishable items, on the other hand, must have a much shorter window such as 3-5 days. Likewise, books and jewellery pieces mostly have a shorter time. You can select the number of days for different products as per your choice. As per a survey, [23% of the respondents](https://www.simicart.com/blog/ecommerce-returns/#:~:text=80%25%20of%20online%20customers%20believe,to%20a%20pleasant%20returns%20experience.) expect a return window of up to at least 14 days. On the other hand, [63%](https://www.simicart.com/blog/ecommerce-returns/#:~:text=80%25%20of%20online%20customers%20believe,to%20a%20pleasant%20returns%20experience.) prefer a 30-day window for returning their goods. 3. **The Information Required** You must mention the information they need to produce for returning the products and claiming a refund. This may be purchase receipts, [transaction ID](https://www.shiprocket.in/blog/ecommerce-transactions/), or the like. 4. **Condition of the Product** Clearly state the condition the product should be in at the time of return. Anything that is not acceptable must be mentioned in the policy. 5. **Where to Return?** Where the product can be returned should also be mentioned. Whether customers can return or exchange it at any outlet across the country, the ones in your city or only the one from where it has been purchased should be mentioned. ## Inclusions and Exclusions of a Good Return Policy Let us take a look at what you must include in your return policy: - The items on which you accept returns and the ones on which you do not - The method to initiate a return - The way you would reimburse the customer for returning an item - Deadline to return different items - The condition in which the items should be at the time of return - Charges levied for returning an item - Return policy for damaged and lost items - Links to other related company policies such as refund, exchange, and vouchers. - Contact information - Approximate time taken to process the refund - Information about third-party warranties, if any. ### Here is what you should exclude from the return policy: - It is important to avoid confusing language and the use of jargon - Do not make the process complex and time-consuming - You can check small business return policy examples for reference but do not copy some other business’s policy as it is. ## Creating an Effective Return Policy: Writing Tips with Real-Life Examples Let us take you through two real-life return policy examples to help you understand how to draft an effective return policy: 1. **Everlast** [Everlast’s return policy](https://www.everlast.com/returns) is quite straightforward. The brand clearly states that only the products that are unused and are in their original packing will be eligible for return. The returns will only be accepted within 30 days from the purchase. The return can be done in a few easy steps which are mentioned on the return page. The brand’s return policy is appreciated for its transparency and the convenience it offers. 2. **MyProtein** [MyProtein](https://www.myprotein.co.in/customer-services/returns-policy.list) has created an exclusive FAQ section that answers all big and small questions related to its return policy. This includes queries such as how to return a product, what to do if an item is faulty, is there any cost of returning and more. It is a complete guide that makes it easier for the customers to understand all the clauses related to the brand’s return policy. This is a unique approach that has helped to make the return experience convenient for the customers. ## Places to Exhibit Your Return Policy Here are some of the places where you can exhibit your return policy: - Create an exclusive page on your website to state the return policy - Mention it on every page of your website. You can link it to the footer. - State it on your checkout pages and payment screens - State all that you want the customers to know about your return policy in the FAQs section - Brick and motor stores must state the return policy near their cash counters or the entrance. ## Managing Efficient Returns: Strategies Here are a few tips to help you manage your returns efficiently: - Firstly, you must make your return process as simple as possible and state the procedure clearly to ensure convenience. The process must not involve too many steps and should not be time-consuming. - Invest in advanced retail technology to process the returns with ease, without the scope of error. Your POS system must be easy to operate and should be capable of processing the data quickly. Returns should be processed in a few clicks. Research shows that [30% of shoppers](https://www.simicart.com/blog/ecommerce-returns/#:~:text=80%25%20of%20online%20customers%20believe,to%20a%20pleasant%20returns%20experience.) look forward to quick refunds. - As the customer returns a product, inquire about the reason for doing so. It may be because the size did not fit, the product was damaged, didn’t like the style or any other reason. Collate this return data, analyse it and use it to minimise the number of returns. This will also give you an idea about which products aren’t being liked by the customers. So, you can adjust your inventory accordingly. - Returns should not be seen as a loss to the business. Instead, they must be considered a sales opportunity. A return may result in more sales as you can upsell your products. It can also increase your customer base as the purchaser and returner may not be the same person. Returns and exchanges allow you to showcase your customer service and create a positive impression. ## Conclusion Return policies must be easy to understand. The procedure to initiate a return must also be simple. Businesses should mention all the clauses related to the return and refund on their website and app. Statistics reveal that [49% of online shoppers](https://www.simicart.com/blog/ecommerce-returns/#:~:text=80%25%20of%20online%20customers%20believe,to%20a%20pleasant%20returns%20experience.) check the return policy before ordering a product. It is suggested to review and update the policy every few months and any changes in the same must be communicated to the customers. The use of advanced retail technology helps in processing the returns quickly and systematically. Retailers must consider investing in them to ease the task. It is equally important to invest time and effort in clearly defining the return policy. The tips shared above should help with the same. --- ## https://www.shiprocket.in/blog/ex-works-incoterms/ --- title: EX Works Incoterms: Meaning, Roles, and Pros & Cons - Shiprocket X url: https://www.shiprocket.in/blog/ex-works-incoterms/ description: Learn about the responsibilities, and pros & cons of using EX Works Incoterms for your international trading. last_updated: 2023-11-02 source: webpage --- # EX Works Incoterms: Meaning, Roles, and Pros & Cons International and domestic trade terms, commonly referred to as Incoterms, consist of eleven delivery clauses, including the EX Works Incoterms. Specifically, four of these clauses find application solely in sea freight. Generally, the export and import companies opt for trade terms authorized by the [International Chamber of Commerce](https://iccwbo.org/business-solutions/incoterms-rules/incoterms-2020/) (ICC). A trade term serves as a component of a commercial contract between the seller and buyer. When used accurately, these terms enhance logistics, mitigate risks, and yield cost savings for the involved companies. Successful transportation lays a firm foundation for ongoing business transactions. Within a trade term, there exists an agreement delineating the tasks, costs, and risks associated with delivery. These rules function as delivery contracts and define the allocation of costs between the buyer and seller. Moreover, trade terms specify which party is responsible for covering shipping damages, essentially determining the party under whose insurance the shipment falls. The definition of export/import declaration is encompassed within trade terms, typically placing the liability on the seller. Additionally, the parties must negotiate the required documentation, such as CMR, [Bill of Lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/), certificate of origin, and other relevant documents. Packing, notification, and supervision are integral components of trade terms, with these responsibilities often falling on the seller due to their influence over these matters. The concept of a trade term comprises nine distinct variables, encompassing all shipping-related contracts and rules. The rule comes into effect when the product is packed and remains applicable until the agreed-upon endpoint, which may occur at the seller’s door or, at the latest, the buyer’s door. The globally recognized delivery terms are called Incoterms. The most recent version of this is Incoterm 2010, which got some amendments in 2011. Widely adopted and understood, Incoterm rules play a crucial role in facilitating trade between nations, offering clarity on obligations and risks between sellers and buyers. *[Image: EX Works Incoterms]* ## Meaning of EX Works in Shipping EX Works Incoterms stands as a contractual agreement that places the onus of risk and responsibility squarely on the buyer. In essence, the seller’s obligation in EX Works Incoterms is limited to making the goods available for the buyer at their designated warehouse or dock. Following the buyer’s collection of the cargo, the mantle of responsibility shifts entirely to him, encompassing the transport to the designated port of arrival. Ex Works Incoterms serve as the designated Incoterm for all shipping scenarios, irrespective of the transportation mode or legs involved. Operating under this term necessitates the buyer to shoulder the entire spectrum of shipment responsibilities immediately after the cargo is securely packed in export packaging and collected. Under the EX Works Incoterms, the buyer assumes the intricate tasks of arranging transportation, managing export documentation, covering all associated [freight charges](https://www.shiprocket.in/blog/how-to-calculate-freight-rate/), and overseeing the import and delivery processes. The pivotal moment when they acquire goods from the seller’s premises marks the risk transfer to the buyer. This form of transportation strategy places the entirety of risk and responsibility squarely on the buyer’s shoulders. Consequently, individuals new to exporting and buyers unfamiliar with the intricacies must enlist the services of a logistics company. This precautionary measure is recommended to mitigate errors and unforeseen costs that may arise during shipping and transporting the goods under the EX Works Incoterms. ## Sellers’ Responsibilities in EX Works Under the EX Works Incoterms, the seller’s role is minimal. They mainly need to make sure the cargo is well-packed for export and ready for the buyer to pick up at their location. Typically, this involves packing the goods into export cartons. Once the cargo is good to go, it needs to be in a spot where the buyer can easily access it. ## Buyers’ Responsibilities in EX Works The buyer takes care of all the risks and responsibilities after picking up the goods from the seller. Here’s the rundown of the duties of a buyer in an Ex Works Incoterms contract: - Get the cargo loaded at the pickup location so it can make its way to the port for export. - Transporting the goods to the starting port to kick off the export process. - Deal with all the export paperwork and handle any duties required for exporting the cargo. The buyer needs to figure out their export methods. - Covering all the fees at the terminal or port. - Taking charge of loading the cargo onto the carriage. - Handling all the costs for moving the cargo from port to port. - Getting insurance to protect the cargo from damage, theft, or loss, if needed or decided upon while signing the contract with the seller. - Managing all charges from the destination port and terminal. When the cargo arrives, there are fees for unloading the shipment from the vessel and transferring it around the harbor. - Covering the costs of getting the cargo from the destination port to its final stop. - Taking care of the expenses tied to unloading the cargo from the final carrier once it reaches the destination. - Handling all the import duties and taxes connected with bringing the cargo into the destination country. ## Benefits and Drawbacks of EX Works For the Buyer ### Benefits In specific scenarios, EX Works Incoterms emerge as the most pragmatic solution for shipping products. For instance, businesses engaged in regular purchases from a single country can capitalize on EX Works Incoterms when intending to consolidate products from various suppliers. In this scenario, EX Works Incoterms proves advantageous as it facilitates the export of the cargo as a unified shipment. Another benefit arises when buyers desire to maintain the confidentiality of their suppliers. Opting for EX Works Incoterms allows them to ship under this arrangement and utilize a distinct exporter’s name on the [shipping documents](https://www.shiprocket.in/blog/mandatory-documents-required-for-international-shipping/). Considering the cost of product acquisition, EX Works Incoterms typically stands out as the most economical option. There are instances where sellers might secure a tax return on exported products. In cases where sellers heavily rely on this refund for profitability, FOB may potentially emerge as a more cost-effective option for both the buyer and the seller. However, in the majority of cases, EX Works Incoterms remain the most budget-friendly choice, demanding minimal additional effort from the seller. For companies engaged in consistent purchases from a particular country and holding an export license, EX Works Incoterms can be an optimal choice. It’s worth noting that the associated risks with EX Works Incoterms can be substantial, so buyers must entrust a reliable company to handle all aspects on their behalf. When a seller lacks the capability to export, the EX Works arrangement enables international buyers to make purchases in the domestic market and rely on their methods of export. A multitude of manufacturers exclusively focus on producing high-quality goods for the local market and neglect to obtain export licenses or market their products globally. For astute sources, identifying these factories allows them to leverage local pricing advantages and enter into purchase contracts under EX Works Incoterms. ### Drawbacks While the appeal of EX Works incoterms to a buyer may lie in its lower unit cost compared to other Incoterms, the corresponding disadvantages for the buyer are notably significant. Primarily, the buyer bears the responsibility for all risks and expenses related to the export, transportation, and import of the cargo. Most International Commercial Trade Agreements allocate some degree of responsibility for these processes, with EX Works Incoterms being the sole term that absolves the seller from the tasks of loading, delivering, and exporting the cargo to the terminal. The act of loading the goods, delivering them to the origin terminal, and exporting the goods isn’t risky when dealing with a reputable seller. However, as these tasks are executed in the seller’s country rather than the buyer’s, any issues that arise must be addressed by a qualified partner. In situations where the cargo faces obstacles in being exported from the origin country, the risk falls on the buyer, as the transfer of possession has already occurred. Furthermore, if a buyer lacks clarity on the export process or associated costs, choosing EX Works Incoterms could result in them having to pay more than initially intended. If the supplier insists on using EX Works Incoterms, the optimal solution for a buyer is to seek assistance from a [third-party logistics company](https://www.shiprocket.in/encyclopedia/3pl-third-party-logistics/) or [freight forwarder](https://www.shiprocket.in/blog/freight-forwarders/). ## When Should Businesses Opt for an EX Works Agreement? Many businesses choose the EX Works Incoterms agreement when the seller is unable to handle the export process or the buyer aims to consolidate multiple shipments for export under a unified identity. Another scenario prompting a buyer to favor EX Works incoterms is opting for Air Express shipping. Express courier services typically retrieve the cargo directly from the seller’s location, encompassing all transport and export formalities within their service. Consequently, buyers opting for express shipments might discover cost savings by transitioning to EX Works incoterms. In alternative situations, well-established importers might establish offices in their export country to streamline their shipment processing. However, only if a valid reason exists for a buyer to select EX Works Incoterms, will the most experienced sellers in international trade provide quotes based on different Incoterms. ## Conclusion Named Place of Delivery (EXW) – EX Works Incoterms, which encompasses minimal responsibilities for the seller, places the onus on the buyer for all transportation costs and insurance. It confines the duty to make the goods available to the buyer at a specified location on the seller’s premises, which could be a factory or warehouse. Notably, the Ex Works Incoterms clause does not compel the seller to load the goods, with all associated costs and risks falling on the buyer during loading. Typically, businesses choose this clause when the product lies in a location that does not have the seller’s loading equipment. However, the seller can load the material at the buyer’s risk and expense. Using the EX Works incoterms clause may, however, disadvantage the seller in terms of competitiveness. It may potentially create a negative perception of service levels for new customers, especially when competitors offer more favorable terms like CIP – Carriage Insurance paid. While the EX Works incoterms clause mandates the seller to assist the buyer with export clearance, it does not require the seller to organize or maintain it. If obtaining export clearance becomes challenging for the buyer, it is advisable to explore alternative Incoterm clauses. Importantly, it does not obligate the buyer to furnish information crucial to the seller’s taxation and reporting needs. In cases where the seller requires such information, the seller must handle the export clearance. Despite being ideally suited for local trade, if one chooses the EX Works Incoterms clause in export trading, the seller must ensure that the buyer manages the export clearance. The modified clause ‘Ex Works cleared for exports’ emphasizes the seller’s responsibility to obtain export clearance, securing the Movement Reference Number (MRN). --- ## https://www.shiprocket.in/blog/what-is-edi-in-ecommerce/ --- title: What is EDI in eCommerce and How Does it Work? url: https://www.shiprocket.in/blog/what-is-edi-in-ecommerce/ description: Embark on a Digital Journey with EDI in eCommerce! Uncover the future of success in the digital landscape! last_updated: 2023-11-02 source: webpage --- # What is EDI in eCommerce and How Does it Work? Understanding how EDI in eCommerce is transforming the data exchange process is crucial, especially after the complexities that came into global supply chains in 2020. If you’re a manufacturer or wholesaler looking to digitise your sales process, making the right EDI choices is key to building a more stable future. EDI is one of the most widely used digital sales channels. A mere [13% of online sales happen through the B2B](https://oroinc.com/b2b-ecommerce/blog/comparing-edi-b2b-ecommerce/#:~:text=Today%2C%20we%20conclude%20with%20a,from%20the%20B2B%20eCommerce%20channel.) eCommerce channels. Electronic Data Interchange (EDI) emerges as the leading sales channel nowadays, accounting for [75% of digital B2B sales](https://oroinc.com/b2b-ecommerce/blog/comparing-edi-b2b-ecommerce/#:~:text=Today%2C%20we%20conclude%20with%20a,from%20the%20B2B%20eCommerce%20channel.). It entails developing efficiency to be competitive while also strategically and tactically aligning your company with the reality of supply chains. Let’s explore how EDI significantly impacts how data is exchanged in eCommerce. *[Image: What is EDI in eCommerce]* ## EDI: Know the Term Electronic Data Interchange (EDI) is a technology that helps your organisation exchange business documents with others using computers. It replaces old-fashioned paper documents like purchase orders and invoices with digital files, ensuring quick and accurate data transfer. In your EDI transactions, you use hardware and software components to send messages between your computers. With EDI, you can directly transfer data between your company and others without needing translators or additional processing. It was developed to address the challenge of transferring documents between businesses. The standard EDI documents, such as purchase orders, invoices, and shipping notifications, are created in a specific format that the recipient’s system can understand. Once you send the data, it’s checked against predefined rules to ensure accuracy. ## EDI Categories There are various types of Electronic Data Interchange (EDI) in eCommerce sales. They are listed below: 1. **Direct EDI/Point-to-Point** Point-to-point EDI, another name for direct EDI, creates a single point of contact for the eCommerce business and its partner. In this approach, you connect individually with each business partner. It offers control for the business partners and is commonly used between larger customers and suppliers with frequent transactions. The direct connection approach allows you to connect directly through the internet, making it a point-to-point EDI. 2. **EDI via VAN or EDI Network Services Provider** An alternative to the direct EDI model is an EDI Network Services Provider, formerly referred to as a Value-Added Network (VAN). This involves private networks where electronic business documents are exchanged between partners. The VAN provider handles the network and provides companies with mailboxes for sending and receiving EDI documents. 3. **EDI via AS2 (Applicability Statement 2)** AS2 is an internet communication protocol enabling secure data transmission. When EDI uses AS2, it combines parts of EDI with the fact that everyone can use the internet easily. When information is transferred over the internet, this ensures data security. 4. **Web EDI** Web EDI conducts EDI using a standard internet browser. Organisations use different online forums to exchange information with business partners. This makes EDI easy and affordable, especially for small and medium-sized organisations and companies that only occasionally need to utilise such a service. 5. **Mobile EDI** Traditionally, users accessed EDI through private networks or the internet. Mobile EDI is the emerging technology in this category. It allows users to send and receive EDI-related documents on mobile gadgets. While concerns about security and device limitations exist, there is a growing trend of developing apps for mobile devices, enhancing accessibility. 6. **Outsourcing EDI** EDI Outsourcing, also called B2B Managed Services, is a fast-growing option. It enables companies to use external specialist resources to manage their EDI environment daily. This is driven, in part, by companies wanting to integrate with back-office business systems such as [Enterprise Resource Planning](https://www.shiprocket.in/blog/erp-in-supply-chain-management/) (ERP) platforms. 7. **EDI Software** Implementing EDI software behind a company firewall is sometimes the preferred option. This assumes that a company has the correct internal resources to continuously implement and maintain the software. This approach provides control and customisation for your EDI processes. ## EDI Operating Mechanism Understanding how EDI works is important for smooth electronic document exchange between companies. Think of it like a standardised language; the most common is ANSI X12. This language not only organises messages but also decides how things like prices and product details are structured and checked. In the EDI world, messages are like strings of facts, prices, and product details and unique markers separate them. These strings, called data segments, make a transaction set when put between a start and end point. This set is like a message and often looks like a regular business document. Now, let’s imagine sending these electronic messages through an EDI network. This network is like a helpful middle person, ensuring your data is safe and securely travels between you and your business partners. Before proceeding, the systems of both the seller and the business partner must comprehend the message that has been sent. It’s like getting a package. Before opening the received message, you have to open it and check the content. ## Advantages of Employing EDI in eCommerce Using Electronic Data Interchange (EDI) in eCommerce offers multiple advantages for your business: - **Efficiency and Accuracy:** EDI automates the exchange of business documents, reducing manual processing and errors. This boosts efficiency and ensures more accurate data exchange. - **Enhanced Communication:** EDI provides a standardised electronic format, reducing misunderstandings and improving communication between you and your partners. - **Real-Time Operations:** Enjoy real-time updates on inventory levels and faster, more accurate order fulfillment through automated EDI processes. - **Cost Savings:** By eliminating the manual processing of paper documents, EDI reduces labour costs and improves efficiency, leading to cost savings. - **Competitive Edge:** Implementing EDI in eCommerce enhances operational efficiency, provides a competitive advantage, and improves the overall customer experience. - **Environmental Impact:** EDI reduces environmental footprint by reducing paper usage, storage, printing, and recycling. - **Data Quality Improvement:** EDI minimises data entry errors, ensuring a higher quality of information exchange. - **Speed and Security:** The use of EDI significantly increases the speed of data interchange while following strict protocols and standards. This ensures the security of your essential documents. - **Information Accuracy and Connectivity:** Information exchanged through EDI is always accurate due to standardised agreements and connectivity with various IT systems facilitating data gathering, transparency, and analysis. - **Positive Customer Experiences:** Rapid transaction execution and timely service and product delivery through EDI contribute to positive experiences for your customers. - **Consistency for Large Organisations:** EDI ensures consistent benefits for larger companies by implementing standards across trade partners, promoting better integration. ## Barriers Preventing the Widespread Adoption of EDI Adopting Electronic Data Interchange (EDI) brings numerous advantages, but several barriers may hold you back. Some of them are: - **Financial Investment for Setup:** Setting up an EDI system requires a significant financial commitment for software purchase and implementation. This can be challenging for smaller companies like yours. - **Ongoing Maintenance Costs:** EDI systems require regular maintenance and updates to keep up with changing technologies, adding to the overall cost. - **Employee Training:** Your employees need training to effectively understand and use the EDI system, demanding time and resources. - **Software Compatibility Issues:** Organisations may use different software versions or standards, leading to potential data entry errors if they don’t match exactly. - **Technology Failures:** If there’s a technology failure, like a power outage or server crash, any data not backed up or saved could be lost, posing a risk to your operations. - **Time-Consuming Setup:** The initial setup of EDI can be time-consuming, demanding your patience and dedication. - **Changing EDI Standards:** EDI standards evolve, and keeping up with these changes can challenge your business. - **Need for Proper Data Backup:** A systematic and proper backup system is crucial for EDI, as all the data relies on it. This requires diligence on your part. - **High Setup and Maintenance Costs:** The setup and maintenance of an EDI system can be expensive, impacting your budget significantly. ## What Lies Ahead for EDI Documents? Looking ahead, the future of EDI is promising for you and many businesses. Here’s what you can expect: 1. **Continued Growth** More and more businesses like yours will likely turn to EDI for efficient communication and data transfer in the coming years. 2. **Advanced Technology Solutions** Companies might adopt more advanced solutions for their EDI capabilities as technology progresses. This could involve using dedicated EDI service providers, ensuring faster and more secure transmission without manual intervention. 3. **Universal Standards Adoption** Expect organisations to embrace universal standards for seamless data exchange, regardless of their individual EDI systems. This could involve using an EDI Standard Format (XML) and a universal EDI Translator to interpret data into a common language, making communication between different applications easier. 4. **Supply Chain Modernisation** In the upcoming supply chains, EDI will support the latest technologies like Artificial intelligence (AI), blockchain, and the Internet of Things (IoT). 5. **IoT Integration** IoT sensors incorporated into shipments will improve visibility in near real-time. For example, tying IoT sensors to periodic EDI messages (like EDI 214) can enhance package condition visibility during transit. 6. **Blockchain Technology** Blockchain technology will likely underpin EDI information flows, offering a shared version of the truth. This can quickly resolve disputes and even avoid chargebacks for shipments. 7. **AI Integration** AI agents will become part of future EDI, monitoring events and shipment information. They can identify non-compliant events, determine if a reshipment is needed, analyse the most efficient replacement source, initiate a new shipment, and accept authorised returns. ## Conclusion Electronic data interchange has become essential in various business processes. It is essential to asset management, logistics, and supply chains. It enables businesses to maintain visibility and accountability effectively. As new data transfer methods emerge, it’s clear that EDI will persist as the foundational tool for business transactions. It’s a key part of building future systems. Since it makes data transfer faster and more accurate, you can get important info about your customers quicker than ever. --- ## https://www.shiprocket.in/blog/international-air-cargo-association/ --- title: What is the role of the International Air Cargo Association? url: https://www.shiprocket.in/blog/international-air-cargo-association/ description: Discover role of the International Air Cargo Association (TIACA) in global logistics. Learn how it shapes air freight standards & practices. last_updated: 2023-10-09 source: webpage --- # What is the role of the International Air Cargo Association? The International Air Cargo Association (TIACA) is an organization that represents all fragments of the air freight supply chain management system. The brilliance of the TIACA is that it is a non-profit organization that informs, supports, and helps companies network efficiently. It strives to develop a sophisticated, efficient, and secure air cargo industry that is globally unified. It supports every type of business and deploys policies and regulations that govern all its members, thereby giving this industry a unified voice. This article elaborates on everything that the TIACA is about, right from its history. It will enable you to understand how this non-profit organization works and what it can do for you. *[Image: Impact of International Air Cargo Association]* ## History and Background of TIACA The International Air Cargo Association was founded in 1990 and its working secretariat is located in the United States of America. The roots of this visionary organization date back to 1962. A group of automotive engineers launched the first Air Cargo Forum. The forum was held in Atlanta, Georgia, USA, and aimed at exploring the demands of the emerging air cargo industry. This organization is governed by a board of members in Miami, Florida, USA. These trustees elect the directors of the board to manage the affairs of this entity and also come up with unified policies. The board of directors not only administers the organization but also oversees the structure of the committee. They also exert executive authority over the events held by the TIACA. ## Structure and Membership The International Air Cargo Association which represents the air cargo industry across the globe is a rather unique organization. They are the prime voice for shippers, [freight forwarders](https://www.shiprocket.in/blog/freight-forwarders/), airlines, airports, ground handlers, solution strategists, etc. They also represent the universities, academia, and cargo media. The TIACA offers two types of memberships. These are given below: - **Voting members:** The rights and privileges of the association are granted to the members with the right to vote. These members are called the trustees. These trustees are always kept informed via the quarterly Trustee Connect newsletter. They are also invited to all the webinars and meet-ups at industry events. - **Non-voting members:** Such members who do not possess voting rights are divided into four categories. They encourage the participation of members from all industries irrespective of whether they are new or old within the industry. From businesses, corporate organizations, start-ups, and affiliates, everyone is invited. ## Primary Goals, Objectives, and Vision of TIACA The vision of the TIACA is rather simple. They envision a safe and gainful air cargo industry that is unified globally. They also hope to see the industry embrace and employ modern technology and sustainable practices to enhance trade and social development across the globe. The primary objectives of TIACA include the following: - Setting up a vision for the air cargo industry to thrive - Unification of the air cargo industry such that they act as a single voice of common interests - Enable the changes necessary in the air cargo world through appropriate support and leadership - Pass down the learnings and enhance the knowledge amongst the members of the association - Encourage business, social, and technological innovation ### Functions and Responsibilities Here are the functions and responsibilities of the International Air Cargo Association: - International Air Cargo Association connects and supports companies of all sizes. The main goal of TIACA is to develop an efficient, unified, and modern global air cargo industry. - It facilitates the monitoring and implementation of standard eCommerce practices throughout the air cargo supply chain. - TIACA aims to develop security measures that are practical, affordable, and effective. It will help to keep disruptions to the flow of air cargo minimal. It ensures speed, on which air cargo essentially relies, is not compromised for any reason. - It promotes the development and implementation of principles and strategies to ensure legitimate public concerns for environmental policies are quickly addressed. - TIACA also reforms and modernizes custom and standard practices to improve overall performance in the industry. - It handles and reduces restrictions that are imposed on the air cargo industry. By eliminating the air cargo industry’s reliance on the current bilateral traffic rights agreements, TIACA helps increase market access. - Overall, it works towards representing the air cargo industry at national and multinational levels before relevant regulatory bodies. ## Initiatives and Programs Undertaken by TIACA Most of the work of the International Air Cargo Association focuses on several aspects that support the air cargo industry and its members. Their work prioritizes advocacy and collaboration efforts. TIACA also focuses on leading industry and other people-related projects, including the following areas. - **Transportation of COVID-19 Vaccines** In partnership with Pharma. Aero, TIACA launched the Sunrays program in August 2020. This program’s main objective was to help the air cargo industry prepare for the unprecedented logistics and other challenges it might face in delivering the COVID-19 vaccines. This program also helped the air cargo industry gain better visibility on the future COVID-19 vaccine requirements that will have a major impact on logistics. This program had a two-way benefit, helping pharma companies and shippers gain more insight into the existing capabilities of air freight. - **Uniting the Air Cargo Industry** TIACA partners for growth, change, and innovation because they work on the philosophy of togetherness. It is an international association that works to unite and represent all aspects of the air cargo industry on common grounds. They partner and engage with relevant industry associations and authorities to identify common interests and objectives to strengthen operations. TIACA has partnered with: - Civil aviation authorities - Customs and trade facilitation agencies, including WCO, UNCTAD, etc. - Regional airline associations like the African Airlines Association (AFRAA), etc. - Airports - Regional shippers’ associations like ESC, GSF, etc. - Forwarders associations - Specialized industry associations, including Pharma.Aero, Animal Transport Association, Routes, etc. - **Economics** Through this program, TIACA is advocating for the use of dynamic load factors. It means the air cargo industry should adopt the dynamic load factor methodology that is developed by CLIVE Data Services. However, this must be in addition to traditional weight-based load factor indicators. The proposed dynamic load factor takes into account both volume and weight. It gives the air cargo industry a better view of how the capacity of air cargo is used. Through monthly economics briefings and regular webinars, TIACA gives its members an analysis of the dynamic load factor. - **Hall of Fame** As the name suggests, this TIACA program honors the professionals in the air cargo industry. These professionals are the ones who have played a big role in the growth and success of the aviation sector. The air cargo industry is comprised of several talented individuals, but those who truly stand out are the ones who: - Have an innovative spirit - Demonstrate exceptional leadership - Contribute to the overall development of the air cargo industry - **Training** The TIACA training program helps air cargo professionals in upskilling. These professionals include airline workers, shippers, ground handlers, airport operators, logistics service providers, freight forwarders, and regulators. It wants to prepare these individuals to become leaders of the next generation since they are the ones who’ll shape the future of this industry with ambition and a strong vision. TIACA creates and delivers training in collaboration with several training partners, including Strategic Aviation Solutions International (SASI) and the International Civil Aviation Organization (ICAO). - **Sustainability Program** TIACA aims to support its members and the overall air cargo industry in the initiative to do good for our planet Earth. Here are the objectives of this program: - Promote sustainability within the air cargo industry - Raise awareness surrounding sustainability in the air cargo industry - Create best practices to support sustainability - Drive innovations and collaborations - Support members in achieving sustainability - Help organizations of all sizes to create their own strategies and action plans for sustainability - Celebrate individual achievements - Bring together different stakeholders with common goals and commitment ## Impact and Influence of TIACA in Shaping the Air Cargo Industry As mentioned before, TIACA is a not-for-profit organization. It connects and supports companies of all sizes to improve the efficiency of the overall air cargo industry. Several activities form part of TIACA’s efforts, including supporting its members and working with industry regulators to advocate for a safe, efficient, and profitable air cargo industry. Not just, it also encourages innovation, knowledge sharing, and cooperation to drive the growth of the industry. ### Challenges and Future Directions The International Air Cargo Association (TIACA) has pointed out several challenges it faces while working for an efficient and unified air cargo industry. These include the following: - Ensuring sustainability in the air cargo industry - Severe geopolitical situations - Regular fluctuations in market demand - Rates that significantly bring down revenue - Forced all-cargo carriers to scale back operations - Reduced or delayed aircraft investments - Uncertain shipment tracking system - Handling and facility space may become a problem in the future - The air cargo industry may face issues related to the availability and scarcity of resources and their optimum utilization. - A shortage of maritime transport capacity may put significant stress on the air cargo industry in the future. ## Conclusion All of the components that make up the air freight supply chain management system are represented by the International Air Cargo Association (TIACA). The originality of the TIACA is in its non-profit status as a resource for information, assistance, and effective company networking. It provides this industry with a cohesive voice by supporting all sizes of businesses and implementing rules and policies that impact all of its members. The TIACA hosts several summits and meet-ups to encourage advancements in the air freight world. They are devoted to improving how air shipping will function. The members and the board of directors together facilitate international trade via a standard set of rules eliminating complications along the process. TIACA aims to create a worldwide, integrated air cargo business that is advanced, effective, and secure. ## Streamline Your International Shipping with CargoX: [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) is such an international logistics service that fits into definitions of an ideal cargo business. With CargoX’s reliable services, you can transport your large shipments seamlessly across borders. They have a network connecting more than 100 overseas destinations and ensure timely B2B deliveries. --- ## https://www.shiprocket.in/blog/dreams-into-reality-recapping-the-best-of-shiprocket-shivir-2023/ --- title: Turning Dreams Into Reality: Recapping The Best of Shiprocket SHIVIR 2023 url: https://www.shiprocket.in/blog/dreams-into-reality-recapping-the-best-of-shiprocket-shivir-2023/ description: Relive the magic of Shiprocket SHIVIR 2023 - where dreams became reality. Explore the highlights and inspiration from this event. last_updated: 2023-10-11 source: webpage --- # Turning Dreams Into Reality: Recapping The Best of Shiprocket SHIVIR 2023 The recently concluded [Shiprocket SHIVIR 2023](https://shivir.shiprocket.in/) proved a remarkable platform for knowledge exchange, networking, and forging new paths in digital eCommerce. This day has undoubtedly etched its significance in eCommerce history, leaving a lasting mark that is bound to resonate for years to come. With a resounding success that left attendees renewed and enriched, let’s look through the journey of highlights and unforgettable moments of this extraordinary event. From riveting keynote speeches by industry leaders to interactive workshops that unveiled the latest trends, every facet of Shiprocket SHIVIR 2023 had a level of excellence that set a new standard for industry events. Seasoned veterans and budding entrepreneurs found themselves in an environment that fostered learning and genuine relationship-building. The networking opportunities offered a chance to exchange thoughts, forge partnerships, and collectively envisage the evolving eCommerce ecosystem of the eCommerce industry. **Aapki unnati ka saathi** – encapsulated the very essence of Shiprocket SHIVIR. The phrase reverberates throughout every aspect of the summit, serving as a guiding principle for all attendees and participants. Under the theme **“Nurturing eCommerce Businesses of the Future,”** Shiprocket SHIVIR 2023 orchestrated a symphony of visionaries, business luminaries, and policy shapers. The event brought together champions of Aatmanirbhar Bharat, pioneering entrepreneurs, and innovative service providers, all driven by the common goal of propelling India’s diverse marketplaces into the digital age. The summit experienced an impressive turnout of more than **1600+ participants and 90+ speakers** at the venue, which included well-known eCommerce industry leaders, startups, and delegates from diverse sectors. Many panel discussions were conducted during the event, covering various topics. **A glance at the diversity of topics covered** - Going Cross Border – A $200 Billion Opportunity - Customer Experience: Unlocking the Growth Lever - Understanding Key Pillars of Cross-Border Business Success - From Business to Brands – How to Build Brands That Last - How to Grow Your Business 10X Online *[Image: ]* The day kicked off with a radiant lamp-lighting ceremony graced by influential figures such as Mr Saahil Goel, Co-founder and CEO of Shiprocket, Mr T Koshy, MD and CEO of Open Network For Digital Commerce (ONDC), Mr Gautam Kapoor, Co-founder of Shiprocket and Mr Vishesh Khurana, Co-founder and Head of Growth of Shiprocket. This symbolic commencement set the tone for the event filled with wisdom, collaboration, and transformative ideas. A pivotal moment arrived with Mr T Koshy’s keynote address, which delved into the critical role of ONDC in democratising eCommerce across India. Through strategic alliances with eCommerce platforms, financial institutions, logistics providers, and industry associations, ONDC aims to empower the growth of Micro, Small, and Medium Enterprises (MSMEs) and navigate the ever-evolving digital landscape. *[Image: ]* One of the highlights was the launch of the insightful report titled “eCommerce in the **New Bharat and its Future** – A Report by Shiprocket.” Saahil Goel, T Koshy, and Bhavesh Pitroda, the CEO of Images Group, unveiled the report that delves into the Indian eCommerce ecosystem, covering its current state, market dynamics, and challenges. It provides valuable insights for understanding and navigating this rapidly changing industry. This comprehensive analysis of the report encapsulated the present scenario and illuminated the path forward, drawing insights from both the digital realm and the intricate tapestry of local eCommerce. The report captured the current state of affairs, painting a vivid picture of the eCommerce landscape today and projected the industry’s trajectory, providing valuable foresight for businesses to navigate in the ever-evolving market. *[Image: ]* Saahil Goel, in his engaging keynote, shared the remarkable journey of Shiprocket from its inception to its current status and driving force for business growth. He explored emerging trends, challenges, and prospects within the eCommerce industry, inspiring attendees to embrace innovation and adapt to the changing dynamics of the market. *[Image: ]* The unveiling of game-changing products by Praful Poddar, CPO of Shiprocket, was a moment of excitement and anticipation. Products like Branded Boost 2.0, ONDC Reach, Advanced Shipping Solutions, and the Enhanced Website Shopping Experience promised to redefine the eCommerce landscape. These innovations aimed to empower businesses, enhance customer engagement, and streamline shipping processes. Throughout the summit, panel discussions, masterclasses and fireside chats were conducted, covering diverse topics ranging from growth strategies and cross-border opportunities to the role of artificial intelligence in Direct-to-Consumer (D2C) growth. Notably, one such masterclass was led by the visionary **Vaibhav Sisinty**, the Founder of GrowthSchool, offering attendees exclusive insights into harnessing AI for propelling D2C growth to new heights. The summit reached its culmination with closing remarks that resonated with the energy of electrifying discussions, groundbreaking insights, and unforgettable memories. Attendees left the event enriched with knowledge and inspired to pioneer new avenues in the eCommerce ecosystem. In essence, Shiprocket SHIVIR 2023 was a fusion of innovation, collaboration, and aspirations. It served as a hub of ideas, a nexus of connections, and a driving force propelling the eCommerce ecosystem toward a brighter and more dynamic future. This event’s success is a witness to the remarkable spirit of collaboration and collective endeavour, demonstrating the dedicated support of all those who stood behind us. Through the seamless collaboration of these individuals and their unwavering commitment, we were able to orchestrate an event that not only met but exceeded all expectations, marking it as an achievement to be celebrated together. *[Image: ]* The conclusion was highlighted by a star-studded evening of Celebrating **the eCommerce Game Changers**, where we honoured 25 awardees under 12 categories. The night was graced by renowned stars and live music, perfectly commemorating the remarkable journey throughout Shiprocket SHIVIR 2023. Here are a few categories and their corresponding awardees: **1. Emerging Entrepreneur** Winners: Varun Gupta, CEO & Co-Founder, Boult Vishwadeep Kamble, Founder & CEO, Hackerhelps Global Haritima Mishra, CEO, Attitudist **2. Fashion Trendsetters** Winner: Chakori **3. Sustainability & Eco – Excellence** Winners: Phool Pee Safe *[Image: ]* Strong brand recall and significant contributions have contributed to the legacy of each category and winner in eCommerce. As the curtains draw to a close on the spectacular journey that was Shiprocket SHIVIR 2023, we feel both inspired and reflective. The summit has been pivotal in shaping digital eCommerce’s future, marked by insightful discussions, groundbreaking ideas, and unforgettable moments. Let this not be a farewell but a “see you soon.” Until next year, let’s continue to evolve, learn, and build together as we journey towards a future where eCommerce knows no bounds. Thank you for being a part of Shiprocket SHIVIR 2023, and we eagerly look forward to the chapters yet to be written in the next edition of this extraordinary event. --- ## https://www.shiprocket.in/blog/types-of-air-cargo/ --- title: Types of Air Cargo Facilitating Air Transport url: https://www.shiprocket.in/blog/types-of-air-cargo/ description: Air cargo enables the transportation of goods across the globe easily and quickly. Explore the common types of air cargo. last_updated: 2023-10-06 source: webpage --- # Types of Air Cargo Facilitating Air Transport Air cargo simply means transporting goods to different geographical locations by aircraft. It has made the global supply chain process smooth and speedy, contributing to the growth of businesses around the world. The ability of this transportation mode to ship goods quickly and securely worldwide is what sets it apart from other methods of shipping. It is helping businesses speed up their deliveries and sell their products across borders. Statistics reveal that air cargo supports [35% of global trade](https://www.inboundlogistics.com/articles/types-of-air-cargo/) annually and this percentage is expected to grow in the times to come. There are nine types of air cargo, about which you will learn in detail as you read further. We have also provided comprehensive information about the items that are allowed and prohibited on air cargo and more about this much-in-demand service. *[Image: Types of Air Cargo]* ## Air Cargo: Know the Service Air cargo service has witnessed a rise over the past few decades, especially with the growth of the eCommerce industry. As more and more businesses around the world are trying to expand their market reach, the demand for air cargo is growing. Air cargo helps transport goods to different parts of the world quickly and efficiently. Research shows that goods worth [USD 6.8 trillion](https://www.inboundlogistics.com/articles/types-of-air-cargo/) are transported globally via air cargo each year. Air cargo enables the transportation of different kinds of goods in passenger aircraft’s cargo holds and cargo-only aircraft. Although the service may appear costlier compared to other modes of transport, its popularity has only grown owing to the speed and reliability it offers. This mode of goods transportation lies at the heart of modern logistics, bridging the gap between manufacturers, suppliers, and consumers. Air cargo enables hassle-free shipping which has contributed to the growth of international trade that in turn has strengthened the global economy. ## 9 Types of Air Cargo Facilitating Air Transport Here is a look at the different types of air cargo and a brief about each of them: 1. **General Cargo** General cargo includes different types of goods like clothes, electronic goods, furniture, construction materials, and more. It is the most common category under air cargo. It allows you to ship items that do not require extra care during transition. The terms and conditions attached to general cargo are usually simple. This mode of air transportation is the major contributor to the air freight market share. 2. **Special Cargo** This type of cargo needs special care and is thus costlier compared to general cargo. It includes various types of goods like medicines, delicate artwork, sensitive equipment, and the like. There are strict regulations for shipping these items and special documents may be required to transport some of them. Depending upon the type of item, special packaging arrangements are made. Goods that require a temperature-controlled environment and strong security measures are appropriately stored and transported to avoid any kind of damage. Items that are marked fragile are carried in customized containers designed to keep them safe during transit. 3. **Dangerous Cargo** This category includes goods that are dangerous for health and can pose risks during transportation. Explosives, toxic and infectious materials, flammable gasses, corrosive liquids, poisonous gases, radioactive materials, etc. are some of the materials that fall under this category. Shipping companies must follow the special guidelines set for the transportation of such items. 4. **Mail Cargo** Another type of air cargo is mail cargo which includes letters, documents, cards, flyers, and other such items. It ensures that these important papers are delivered safely to their destination on time. As per research around [328 billion letters](https://www.inboundlogistics.com/articles/types-of-air-cargo/) are sent through mail cargo every year. Businesses as well as individuals are making use of this type of cargo extensively to send their documents to different parts of the world securely. 5. **Temperature Controlled Cargo** As the name suggests, this includes items that require specific temperature conditions to stay fresh. Processed foods, chemicals, and certain medicines come under this category. While transporting these items via air freight, the stipulated temperature is maintained throughout to ensure they reach their destination in the right condition. 6. **Perishable Cargo** Items such as fruits, meats, flowers, and sensitive pharmaceuticals come under this category. These are items with a limited shelf life. Thus, they need to be shipped quickly yet safely. 7. **High-Value Goods** This category includes items that are delicate and have high monetary value. Some of the examples of goods that fall under this category are luxury goods, high-end electronics, expensive pieces of fine art, and precious gemstones. Strict packaging and handling guidelines must be followed to transport these items safely across borders. These items are marked fragile to ensure special care is taken while loading, unloading, and storing them. 8. **Human Remains, Organs, and Tissue Cargo** It is also possible to ship human remains, tissue, and organs from one place to another via air freight. Such things may require a temperature-controlled environment. Special care is taken to transport them in the right environment safely and respectfully. The sender needs to follow strict guidelines provided by WHO and IATA while transporting things under this category. Many organ procurement organizations collaborate with cargo airlines to facilitate better in-flight tracking systems for organs. UOS Organ Tracking System provides real-time information about the loading and unloading of the donated organs in addition to their status during transit. 9. **Live Animals** Did you know, you can even transport your furry buddies by air cargo? Statistics reveal that [over 2 million animals](https://www.inboundlogistics.com/articles/types-of-air-cargo/) are transported annually to different parts of the world via air cargo. Farm animals, pets, birds, and animals that need to be kept in the zoo are transported from one place to another using the air freight service. Strict guidelines have been set by IATA (International Air Transport Association) for the transportation of live animals. Special care is taken while transporting these creatures to distant lands. ## Goods That are Allowed and Prohibited on Air Freight As is clear from the above information, air freight enables the transportation of various kinds of items from one place to another. From electronic goods to medicines, documents, and human organs, you can send almost anything across borders via air freight. However, certain items are prohibited on the flight. Some of them may be allowed in certain countries but prohibited in others. It is important to look at the list of prohibited items in your destination country to avoid legal actions during transit. **The items that are prohibited by large everywhere are as follows:** - Fireworks - Bank bills or currency notes - Hazardous waste - Ivory - Shark fins - Apparel or clothing accessories made from the skin, fur, or teeth of wild animals covered under the Wild Life Protection Act of 1972. - Mobile phones without IMEI Number - Psychotropic substances and narcotic drugs - Marijuana (this includes the one used for medicinal purposes as well) - Postage stamps - Vape products to, from, or within the United States - Liquids in glass containers Apart from the items that are prohibited, some come under the restricted items category. These are accepted by shippers who use air cargo regularly and comply with all the norms and regulations. **Here is a look at some of the prohibited items:** - Ammunition (except the ones provided in the UPS Tariff/Terms and Conditions of Service) - Firearms and weapons - Alcoholic beverages - Non-domesticated animal products such as snakeskin watch bands - Biological substances - Dangerous goods (as per UPS guide for transporting hazardous materials) - Furs - Hemp and CBD - Gold or other precious metals - Tobacco ## Fascinating Air Freight Facts Here are some fascinating facts about air freight: - Even amid the COVID-19 pandemic in 2020, the air freight companies transported items weighing more than 62 million tons. - On September 27, 2019, UPS Flight Forward delivered its first package by drone. It delivered medical supplies to WakeMed’s hospital by the first FAA-approved drone. - The first air cargo flew between Dayton and Columbus on 7th November 1910. It carried 90 kg of silk for the opening of a store and covered a distance of 100 km in more than an hour. - The longest air cargo flight was 17 hours 15 minutes long. It flew from Dubai to New Zealand. - The shortest air cargo flight lasted for just about 32 minutes. It flew between Cebu and Bacolod in the Philippines. - Antonov AN-225 is the biggest cargo aircraft. It has a load capacity of 250,000 kilograms. ## Conclusion The use of air cargo is increasing with businesses expanding their reach far and wide. Different kinds of goods can be transported to various parts of the world in a quick and hassle-free manner using this service. It is important to learn about the laws and regulations regarding the transport of different types of goods by air cargo and abide by them. Several air cargo companies operate in India and [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) is an excellent logistics service that provides fast and secure international air cargo shipping. They help businesses transport their large shipments across borders and ensure timely B2B deliveries. They operate in more than 100 overseas destinations, connecting sellers with international consumers. --- ## https://www.shiprocket.in/blog/inventory-shortages/ --- title: Inventory Shortages: Strategies, Causes, and Solutions - Shiprocket url: https://www.shiprocket.in/blog/inventory-shortages/ description: Inventory shortages can cripple your business. Learn the causes, dangers, & preventive methods of inventory shortage. last_updated: 2023-11-02 source: webpage --- # Inventory Shortages: Strategies, Causes, and Solutions How can you always have everything that you need in your inventory? What happens when you are short of a couple of things? The situation where you lack certain things to produce your final product, thereby halting your assembly line and supply chain processes is known as an inventory shortage. Businesses need to make their inventory control robust to prevent disruptions in their supply chain processes. This is essential to avoid hassles and problems that could affect the consumers’ overall experience with the brand. Businesses must ensure that they fulfill their orders on time and keep up with their inventory stock levels. This article details everything there is to know about inventory shortage, the factors that lead to it, its consequences, the effect it has on the industries, and more. *[Image: Inventory Shortages]* ## Defining Inventory Shortage When your inventory lacks the necessary stock that is required to finish a specific product, it is known as an inventory shortage. It is an event that occurs when you have a lower number of items on hand or in your retail store when compared to what your records state. Businesses that lack proper inventory control tend to experience inventory shortages. They also face issues like high warehousing feeds, product shortages, congested warehouse floors, chaos, slow movement of on-hand items, errors in pricing, delays in order fulfillment, etc. Lowering overstocks and stock-outs can save inventory expenditures [by 10%](https://www.zebra.com/content/dam/zebra_new_ia/en-us/solutions-verticals/vertical-solutions/retail/vision-study/retail-vision-study-2017-en-gb.pdf). ## Factors Leading to Inventory Shortage When speaking about inventory shortages, you may wonder what leads to this situation. Here are some of the most common factors that cause inventory shortages: - **Insufficient working capital:** Inventory is not simply what a business has on hand for sale. It also refers to the amount of raw materials and other supplies they have to produce. Thus, a large portion of the working capital is spent on these materials. When you set aside a larger sum as your working capital, it creates a positive impact on your inventory levels. However, this might be a difficult task for smaller businesses. Hence, they must resort to optimising their cash flow. Seeking investors and funding is another method to increase your working capital. - **Mistakes in inventory data:** Mistakes in inventory data can result in big blunders. It can even cost you your business. Inventory levels are directly responsible for the number of goods you make and sell. Thus, they control your profits and cash flow. Inaccuracies and false data can mislead you and create trouble for you. Simple measures like regularly counting your inventory, conducting periodic audits, and having automated inventory control solutions can help you avoid errors. - **Improper inventory forecasting:** Forecasting is key to estimating what you need for the near future. They allow you to make the decisions for what is coming. Hence, it is vital for you to not only think of your present situation but also plan for the future. The amount of raw materials you buy is also crucial. If you buy too much, you mess with your cash flow, which can result in deadstocks. When you buy too little, it can result in out-of-stock situations and backorders. Hence, proper forecasting is required for you to make decisions for the upcoming period. - **Erratic demands:** The demand for certain products is not constant. It changes so erratically and hence estimating your on-hand demand can become quite challenging. This can easily result in inventory shortage. Hence, adopting scalable inventory practices is necessary to keep up with such drastic changes in demand. - **Port congestion:** The idea might be far-fetched but port congestion is also something that can result in inventory shortages. It is well beyond the realm of control of a business but it is a pressing issue. Bottlenecks become inevitable due to port congestion and this can result in undefinable delays in you receiving your inventory. Hence, planning well in advance is crucial. ## Consequences of Inventory Shortage on Retail Businesses Mistakes and improper planning have large repercussions in the business world. It can all come tumbling down like a domino. Here is what can happen when your business encounters a shortage of inventory: - **Loss of sales:** When you do not have enough to sell, you lose out on business. Your competitors might grab this opportunity to sell to your clients. Hence, you miss out on sales and the opportunity to gain more profit. This can sometimes stop you from expanding your business. For example, CGP Retailers lost out on [7.4% in sales](https://www.foodmanufacturing.com/supply-chain/news/22043873/data-cgp-retailers-lost-out-on-74-in-sales-to-stockouts-in-2021#:~:text=That%20equates%20to%20%2482%20billion%20in%20missed%20revenue.) due to inventory shortages in 2021. This amounts to a total of USD 82 billion in missed revenue. - **Dissatisfaction amongst your customers:** Delivering the orders to your customers on time is what enhances their experience of buying from you. When you fail to keep up with your timelines, it causes your customers to be dissatisfied with your service. It affects the reputation of your brand and they might not return to purchase from you. - **Disruptions in your supply chain processes:** Sometimes when you hit this roadblock of not having enough materials on hand, it can cause trouble to your consumers and suppliers. It halts your processes and theirs. It portrays your business as unreliable, making you lose the market. - **Reputation:** The image of your brand is what ultimately drives new customers to you. The trust you build with your existing customers will determine if you will gain the trust of newer buyers. Inventory shortages can hinder this process of trust building. - **Financial repercussions:** When you are unable to sell, you ain’t getting the cash. This causes you to fall short on money and can even result in financial losses. ## Industries Most Affected by Inventory Shortage Retailers and eCommerce businesses are generally largely impacted by disruptions in the supply chain. It shifts and changes the manufacturing world and its practices. Although there are a few industries that have been spared, retailers with global suppliers and manufacturers have been specifically impacted. Particular domains have seen a substantial rise in demand as well. The fitness world, for instance, has been doing well in the last couple of years. People have begun to worry about health and fitness, making the food, sports, and fitness sectors boom largely. The COVID-19 pandemic has brought about a significant twist in the way the world functions and several sectors have seen a substantial decline as well. A well-known bicycle company, Pure Cycles, has suffered largely due to the inability to gain their inventory on time, making them prolong their order fulfillment. ## Computing Inventory Shortage Computing inventory shortage can be challenging. For the item-location combination, here’s how you can compute inventory shortage: - **The perimeter for computing inventory shortage:** The shortage computation window is measured and noted. The day when the inventory rebalancing is run, it is added to this window. The working days are considered for the calculation purposes. For instance, if the Shortage Computation Window measure is 4 days, and the plan is processed on Day 1, the shortage computation perimeter will be up to Day 5. - **Rebalancing measure for inventory shortage:** After the shortage computation perimeter is analysed, the following steps are to be done: - You must check to see if you have included your safety stock in your calculation of shortages during your rebalancing processes. The safety stock is always subtracted from the projection value. - When the value without your safety stock is less than zero, it represents your inventory shortage. ## Factors Influencing the Calculation of Inventory Shortage The following factors affect the calculation of inventory shortage: - The summation of the processing and pre and post-processing lead times for a specific item location determines the overall accuracy. - Lead time multiplier for shortage window and safety stock percentage columns are major contributors to determining the accuracy of the calculations. - The basic raw data of inventory level projections, reserve safety, and safety stock, for every item-location pair is another contributing factor. - The consideration of safety and reserve stock during calculations and rebalancing calculations play a role in determining the shortage levels. ## Strategies to Tackle Inventory Shortage You may lose roughly [21% to 41% of your customers](https://cogsy.com/backordering/stockout/#:~:text=In%20fact%2C%20out%2Dof%2D,They%20won't.) to your competitors if you go out of stock. To prevent a situation like that, here are a few most effective strategies that allow you to tackle your inventory shortages: - **A clear understanding of your demand trends:** Understanding the trends in your demand can allow you to plan your inventory levels better. Seasonality, promotions, events, trends, etc., are all factors that contribute to your demand. Retail demand trends are estimated based on past data. A buffer is also considered. When there is no history, consumer feedback is used to understand the patterns. - **Streamlining restocking and quantities:** Inventory shortages are streamlined to match your required quantities based on estimation and forecast. When your inventory levels reach a minimum, your reorder point will be triggered. The quantity of the reorder will be based on your estimation. To create accurate reorder points and quantities, delivery lead times and rate of order fulfillment are to be well-defined. - **Physical counting:** You can deploy a cycle counting programme. This method is rather simple, all it entails is regularly counting a part of your inventory to validate its precision and highlight its discrepancies. It can improve precision and visibility while avoiding misplacement and shrinkage. Stock integrity will be maintained via cycle counting. - **Inventory management software:** Inventory management software can help you avoid inventory shortages. Automation processes can be used to simplify your inventory handling processes. Storing, picking, ordering, packing, and shipping processes can be automated to avoid errors and improve efficiency and productivity. - **Enhanced communication with vendors and customers:** With effective communication, you will be able to avoid inventory shortages. This will enable you to procure your inventory on time. Moreover, having a good relationship with your clients will allow you to get more flexible order fulfillment dates. - **Enhance your inventory performance:** Your inventory performance can be well-managed through optimisation and streamlining of your ordering, estimating, forecasting, and demand drafting procedures. This will allow you to enhance your SCM processes, thereby avoiding inventory shortages. ## What can be Done to Keep Inventory Shortage at Bay? Here’s a bunch of things that you can do to keep inventory shortages at bay: - **Getting rid of uncertainty:** Inadequate forecasting and long lead times can be the major contributors to inventory shortages. Faults in tracking and mistaken data can result in inventory shortages. - **Enhanced visibility:** Greater visibility into your inventory can allow you to get better access and control. It allows you to plan better and avoid inventory shortages. - **Adopt an inventory management system:** Warehouse management and inventory management systems can allow you to handle your inventory better. They help you avoid manual errors and possibilities of shortages and overstocking. ## Conclusion Your supply chain processes have to be robust. It must not encounter a roadblock. This is necessary to ensure that you keep up with your timelines. When businesses do not have good inventory control, they experience higher warehousing prices, congestion in the warehouses, shortages in in-hand products, pricing errors, delays in shipment, etc. As much as you try, inventory shortages are a part of doing business. But you can avoid this by deploying solutions like periodic counting, regular audits, inventory management tools, etc. --- ## https://www.shiprocket.in/blog/how-do-i-integrate-woocommerce-with-shiprocket/ --- title: How to Integrate WooCommerce Orders With Shiprocket url: https://www.shiprocket.in/blog/how-do-i-integrate-woocommerce-with-shiprocket/ description: Save time and hassle by automatically integrate WooCommerce orders with Shiprocket panel. Manage all your shipping from one single platform. last_updated: 2023-11-02 source: webpage --- # How to Integrate WooCommerce Orders With Shiprocket WooCommerce undoubtedly stands out as one of the most popular and commonly used open source eCommerce platforms for sellers. It is a highly customizable software for building your [online business](https://www.shiprocket.in/blog/best-industries-to-start-online-business/) and reaching out to a wide audience. WooCommerce powers nearly 28% of all online stores along with offering eCommerce sellers a feature-packed platform. Shiprocket offers integration with WooCommerce to facilitate hassle-free selling and shipping, all from a unified platform. With [Shiprocket’s plugin for your WooCommerce store](https://wordpress.org/plugins/shiprocket/), you can enjoy the following benefits: Benefits of using WooCommerce with Shiprocket *[Image: Advantages of integrating Woocommerce with Shiprocket]* 1. **Save time & money** Shiprocket has partnered with all major courier providers, which help you [deliver to 26,000+ pin codes](https://www.shiprocket.in/features/serviceable-pin-codes/) and at the same time reduces the cost. 2. **Always stay notified** Stay notified via email and SMS on all the activities happening on your orders. 3. **Automatic Billing Reconciliation** With Shiprocket, you can manage all your billing in one place with automatic reconciliation, eliminating the need for manual effort. 4. **Understand how your shipping is performing** Shiprocket’s unique dashboard lets you analyze your performance against the industry best metrics. So, you figure out the points where you lack. 5. **Sync all your marketplace and WooCommerce inventories** If you are selling on multiple [marketplaces](https://www.shiprocket.in/blog/selling-on-website-vs-marketplace/) and also have a WooCommerce inventory, you can manage all of them in one place. ### Integrating WooCommerce With Shiprocket Integrating WooCommerce with Shiprocket is a breeze, requiring just a few clicks. Here’s a step-by-step guide on how to do it: 1. Login to the Shiprocket Dashboard. 2. Go to **Settings → Channels**. 3. Click **Add New Channel**. *[Image: Add Channel]* 4. Click on **WooCommerce → Add**. *[Image: Add Channel WooCommerce]* 5. Enter the **store URL** and click **Connect to WooCommerce**. *[Image: Connect to WooCommerce]* 6. Next, you’ll be directed to a page within WooCommerce where you’ll need to approve the permissions required for Shiprocket to operate (i.e. import your orders, push order statuses, etc.). Here, you must click **Approve**. 7. After approving the connection, you will be redirected to the **Channel** page in the Shiprocket panel, where you’ll find your consumer key and secret key. 8. When redirected in the panel, you can now update the order status you want to pull into Shiprocket. 9. Post that, please click on Update Channel and test Credentials to create the channel in Shiprocket. 10. **Note**: Enable REST API in your [WooCommerce](https://www.shiprocket.in/channel-integrations/woo-commerce/) plugin. To do so, go to your WordPress admin account, locate the WooCommerce section, click Settings → API and make sure the option “Enable the REST API” is checked. If you don’t have an API tab, you must upgrade your WooCommerce plugin. 11. Click “Save Channel & Test Connection”. 12. The green icon indicates that the channel has been successfully configured. *[Image: Green icon WooCommerce]* Now you are all set to integrate your WooCommerce store with Shiprocket. The integration between Shiprocket and WooCommerce offers online sellers a streamlined approach to managing shipping and orders. By seamlessly connecting these platforms, businesses can efficiently handle their logistics while focusing on growth. In addition to integration with WooCommerce, Shiprocket also offers integration to Prestashop, Magento, Opencart, Amazon, and more, showcasing its dedication to serving a wide range of eCommerce requirements. ## FAQs (Frequently Asked Questions) **How do I connect Shiprocket and WooCommerce?** With the easy and detailed steps mentioned above, you can easily connect your store on WooCommerce with Shiprocket. **Can I also integrate Opencart with Shiprocket?** You can integrate all top channels and marketplaces with Shiprocket, including Opencart. **Can Shiprocket deliver my order in Kannur in Kerala?** Yes, you can deliver orders to more than 29,000 pin codes in India with us. You can also ship your orders across 220+ countries via [Shiprocket X](https://www.shiprocket.in/x/). **Why Should I integrate WooCommerce and Shiprocket?** Integrating your sales channel with Shiprocket allows you to process your orders and manage inventory seamlessly in one place. --- ## https://www.shiprocket.in/blog/vamaship-vs-shiprocket/ --- title: Vamaship vs Shiprocket: A Comparison of Pricing, Features & Services url: https://www.shiprocket.in/blog/vamaship-vs-shiprocket/ description: Are you an eCommerce seller? Looking for an eCommerce shipping solution provider? You’re at the right place! Shiprocket believes in evolving and growing together with eCommerce businesses. We, at shiprocket power your business by making shipping easy. This, in turn, reduces your cost and increases overall profitability. Lately, a lot of sellers and eCommerce enthusiasts have shown their keen interest in knowing about the various benefits Shiprocket offers over Vamaship. last_updated: 2023-10-11 source: webpage --- # Vamaship vs Shiprocket: A Detailed Analysis of Pricing and Features Are you an eCommerce seller? Looking for an eCommerce shipping solution provider? *You’re at the right place!* Shiprocket believes in evolving and growing together with eCommerce businesses. We, at shiprocket power your business by making shipping easy. This, in turn, [reduces your cost](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) and increases [overall profitability](https://www.shiprocket.in/blog/ecommerce-shipping-and-profitability/). Lately, a lot of sellers and eCommerce enthusiasts have shown their keen interest in knowing about the various benefits Shiprocket offers over Vamaship. *[Image: Shiprocket vs. Vamaship]* To help you get a clear understanding, we have come up with a thorough analysis between Vamaship and Shiprocket. It will give you a fair idea of why over 2.5 Lakhs digital resellers, brands and entrepreneurs trust Shiprocket. ### A Detailed Comparison Of Features [supsystic-tables id=17] ### Shipping Rates Of The Various Regions Across India [supsystic-tables id=18] ### Platform Features [supsystic-tables id=19] ## Why will Shiprocket give you an extra edge? The foremost task while opting for a perfect shipping partner is to analyze the requirements of your eCommerce business. Look for an option that caters to all your requirements. To help you ease out the whole scrutinization process, we compared Vamaship and Shiprocket. Clearly, the additional features of Shiprocket can assist you in gaining an extra edge over your competitors. A fair comparison will help you cherry-pick the best one. Furthermore, some of the additional benefits of Shiprocket will help you make the decision. With Shiprocket, you gain access to the following features and benefits, surpassing most service providers with these next-gen capabilities. 1. **CORE:** Shiprocket’s CORE is a unique platform feature that helps you opt for the most appropriate courier partner. The AI-driven recommendations are based on the pick-up and delivery locations of the orders, as well as various other factors. This helps you ship through the best-suited courier for your orders. The evaluation is based on specific shipping metrics such as cost, RTO% (Return to Origin percentage), delivery performance, pick-up performance, and COD (Cash on Delivery) remittance. These metrics contribute to assigning ratings to the courier partner. This feature ensures that your returns are minimised, leaving Vamaship behind in this aspect. 2. **NDR & RTO Dashboard:** The [NDR panel](https://www.shiprocket.in/blog/mean-non-delivery-report-ndr-return-origin-rto/) provides real-time assistance to its users. It lets you track down the non-delivered shipments in a separate panel. Furthermore, you can also evaluate the overall performance of your business in the dashboard. You can also access these reports on your email. The reverse pickup orders can also be generated on the panel at reduced rates (10-15% less than forward charges). Also, you can print their labels directly from the dashboard. 3. **Real-time rate calculator:** Usually the courier partners provide an expected rate of delivery. But, we at Shiprocket let you know the estimated delivery even before shipment with the help of a real-time [rate calculator](https://www.shiprocket.in/shipping-rate-calculator/). It analyses costs based on the weight and volume of the product. 4. **Better CX:** A delightful customer experience holds immense importance in eCommerce. In this landscape, where efficiency is key, Shiprocket takes the lead in delivering exceptional customer experience. Shiprocket offers a superior customer experience, providing both timely and speedy deliveries, along with a robust and easy-to-use tracking system. 5. **Post shipping experience:** This is one of the best features of Shiprocket wherein you can customize your tracking page. You can add menu links, marketing banners, support numbers. This helps in marketing your products and increasing the demand from end buyers. Hope this analysis will help you make the best decision for your [business](https://www.shiprocket.in/blog/low-investment-business-ideas/). Let us know if we can help you more, in growing your business. Happy shipping! --- ## https://www.shiprocket.in/blog/payment-receipt/ --- title: Payment Receipts: Best Practices, Benefits & Significance url: https://www.shiprocket.in/blog/payment-receipt/ description: Discover all you need to know about payment receipt. Get essential insights on their importance and how to use them effectively. last_updated: 2023-11-01 source: webpage --- # Payment Receipts: Best Practices, Benefits & Significance Have you ever wondered why you receive that little paper slip after making a purchase? It is simply a token of proof that shows you have made your payment. This piece of paper is termed a payment receipt. Independent of the size of your business, you will need to provide your buyers with a receipt upon completing a transaction. It enables you to track your cash flow while also giving your buyers proof of payment. This article details all you need to know about the payment receipt. *[Image: Payment Receipts for financial clarity]* ## Payment Receipt: Know What it is A document issued by a seller as proof of payment or completion of a specific transaction is known as a payment receipt. It ensures that the seller has received the amount for all the products or services sold. It is given once the complete transaction is finalised. The payment receipt has been used as proof of payment for [over 5000 years](https://numismatics.org/pocketchange/receipts/) as per The American Numismatic Society. Right from the old Mesopotamian sellers to the 21st-century eCommerce vendors, proof of payment was made in many forms. Today, businesses issue these on sheets of paper or as digital copies. Receipts are also given to the customer when deposits or partial payments are made in advance towards a bunch of goods or services. The payment receipt is often confused with an invoice. Although these terms are used interchangeably, they are not the same. A payment receipt ensures that the seller has received the payment and an invoice is a document that informs the customer of the payment to be made. The most significant difference between the two is that an invoice requests a payment towards goods and services and the receipt is a document that confirms the payment made for the products or services purchased. ## Contents of a Payment Receipt The format of a payment receipt does not matter. You must include certain details that are not to be forgotten. The essential components of the payment receipt are: - **The heading:** The heading is a mandate that must always be mentioned on the payment document. - **Receipt number:** This is a unique sequence of numbers, alphabets, or both to enable you to identify a certain transaction. - **Business particulars:** The address, name, and contact details of the seller are to be indicated. - **Date of payment:** The exact date of the payment made must be added to the receipt. - **Amount paid:** You must also include a list of products bought by the consumer along with the price per product and the total amount paid. - **Particulars of the purchase made:** The quality, small product description, etc., must be added to the payment receipt. - **Taxes, fees, and promotions:** The taxes or VAT must be added to the payment receipt. Service charges and discounts must also be indicated on it. **When required, you must also add the following details:** - **Customer information:** The buyer’s name, address, and contact details can be added. - **Payment method:** People can pay through different options and if you accept these different methods of payment, you can also include how you were paid. - **Invoice number:** This is a unique number for a specific invoice and upon payment, you can add the invoice number on the receipt to enable easy cross-referencing. - **Verification of payment:** You can use a signature to verify a payment. Signatures can be digital or handwritten. *[Image: Payment Receipt Example]* ## Receipt of Payment: Significance for Businesses and Customers ### Significance for Businesses Having a record of all the receipts of payments is key for accounting purposes in any business. Payment receipts can be the record maintainer for all the purchases made through the year or a defined period. When it is the appropriate time to give in your tax declaration and claim deductions, a record of these receipts makes it much simpler to complete the process. It also helps to segregate your expenses on business purchases. These records also come in handy during audits and other such events. When a business issues a payment receipt, it shows that they are a transparent business. It in turn enhances customer trust and makes the business more consumer-centric. ### Significance for Customers A valid payment receipt is crucial for customers especially when they want to return their purchases, claim a warranty, request refunds, etc. These are generally subjected to the terms of a specific sale made and the payment receipt proves that you have purchased from that business. Having a well-organized and consistent record of these invoices and receipts will allow the customer to maintain physical proof when issues arise. Payment receipts also help the customer budget and account better. Receipts also allow the customer to maximize their tax deductions. In case they are also business owners, keeping track of all of their expenses is essential during filing taxes. Although card statements show the transaction, they are not sufficient to prove while filing taxes. ## Is Providing a Payment Receipt a Must? Every country has its own set of rules and regulations. However, providing proof of purchase after completion of a transaction is recommended in most countries. Australia is one country where this is not considered mandatory. Payment receipts are to be provided even when a customer does not request one. In international trade, it is vital for the seller to pay attention to the laws relevant to the customer’s home country regarding the same. It is also important to know that regulations relevant to receipts are different amongst different industries. ## Differentiating the Terms: Payment Receipt, Sales Receipt, and Invoice The table below highlights the key differences between payment receipts, sales receipts, and invoices. | | **Invoice** | **Sales receipt** | **Payment receipt** | |-----------------------|-----------------------------------------------------------------------------|-----------------------------------------------------------------------------------|-------------------------------------------------------------------------------------| | **What it is?** | A document sent by a business owner to their customer to notify them regarding the payment owed for their goods and services is known as an invoice | A sales receipt is a formal document that a customer receives from a seller which has the amount they owe for a set of goods purchased | It is a proof of payment issued by the seller to the buyer to acknowledge that the payment is received for the purchase made for goods and services | | **Purpose** | Invoices are documents that can be personalised and they can be used by all businesses for their products on credit | These have a generic structure and they are given to get paid instantly and they do not give any extension on the limit of credit | Payment receipts are issued as proof of payment for the purchase made | | **Use** | These can be issued for recurring or single-sales | Seller receipts are issued once for instant payment for retail services | These can be used to claim refunds and replacements based on the terms of the sale | | **When is it issued?**| Invoices are given upon product delivery with the payments due, date of payment, total amount owed, and period within which payment must be made | Sales receipts are also issued right after the purchase has been finalised. | Given post payment made | | **Benefit** | They help with counting purposes and they help you keep track of all the sales and inventory | Acts as a purchase proof document between the seller and the buyer | Helps in claiming taxes and deductions on expenses due to businesses | ## Creating Your Receipt of Payment: Different Methods A payment receipt template can easily be made. There are different methods for generating a payment receipt. These can easily help you issue receipts to your customers and they also enable you to optimise and organise your financial and accounting processes. Here are three different methods for creating a payment receipt: - **Templates online:** Today, the internet provides you with several premade or pre-designed online templates to generate payment receipts. This is the simplest method that you can use to make a receipt. It will help you save a lot of time in designing a template. Microsoft Word, PandaDoc, etc., help you generate receipts using online templates very easily. - **Receipt book:** These are pre-printed books that help you make receipts of payment through handwritten methods. They allow you to create payment proofs easily and they have blank pages with sheets of carbon copy paper so that you can make two copies at once. - **Make your own:** You can simply design your template. There are many software available online that allow you to create custom templates for generating online receipts. ## How to Send Payment Receipts to Customers? Once you have issued the payment receipt, you must send it to your customer. Here are two ways in which you can deliver your payment receipt to the customer: - **Offline receipt:** Paper receipts are the most commonly used and issued receipts to the customer. It dates back to the 20th century. These receipts can be handed directly to the customer or later sent to their address via mail service. Here are some instances: - **Written receipts:** These are physical handwritten sheets that entail details like the date of the transaction, business name, description of goods, etc. - **Printed receipts:** These are generated by point-of-sale systems. They can have barcodes, QR codes, and other such details. - **Online receipts or e-receipts:** In today’s world that live, breathe, and shop online, e-receipts are extremely popular. They are receipts issued for [online transactions](https://www.shiprocket.in/blog/ecommerce-transactions/) and these are more efficient and easy to maintain than handwritten ones. Some instances include: - **Email receipts:** They are sent through electronic mail and they have the same data that a handwritten one would contain. - **Mobile receipts:** You can scan, share, and store receipts on your mobile phone with features like purchase tracking, transaction history, etc for future reference. - **Digital payment confirmations:** These are issued when you use electronic payment or net banking applications. They also contain similar information with the transaction ID and time of transaction. ## Best Professional Practices for Designing and Dispatching Payment Receipts Designing and dispatching payment receipts must be managed well to avoid chaos and disorganisation. Here are some professional practices: - **Efficient creation of payment receipts:** Your invoice must not be too complicated. They must have the necessary details and nothing more. It must contain an itemised list of the purchases made along with the price per item, quantity, and total. This will allow you to avoid confusion and it also promotes organisation and efficient management. - **Effective record-keeping:** Record-keeping, record handling, and record organisation are mandatory for the effective running of small businesses. They must be accessible and arranged such that you can take them whenever you need them without any hassle. - **Periodic review and adaptation:** It is necessary for you to periodically go through your old records and make the necessary changes and adaptations to improve both your organisation methods and delivery methods of the receipt to your consumers. When you periodically review, you can optimise your processes to improve your efficiency. - **Sustainable alternatives:** You might consider providing electronic receipts to achieve your sustainability goals. Moreover, these are more easy to handle, access, and maintain. ## Invoicing Software: Generate Your Payment Receipts Seamlessly Invoicing can be hard to keep up with. They require a lot of energy when done manually. Automating the process via [invoicing tool](https://www.shiprocket.in/free-invoice-generator/) can help you avoid all the burdens that come with the manual process. Here are some advantages of using invoicing software: - Enhanced precision in data - Simplification of invoice tracking methods - Minimises duplication and other such errors - Streamlines resources - Easy accessibility and enhanced organisation ## Conclusion A payment receipt is proof of payment given by a seller to a customer. It is issued as soon as the payment is made by the customer for the purchase of goods and services. The receipt always details all the items purchased with the quantity and individual price along with the tidal. The additional taxes and the date of purchase are also indicated. This document is extremely valuable to both the customer and the seller. They both need to maintain records to track their sales, purchases, expenses, and cash flow. It also comes in handy when you need to apply for taxes, rebates, refunds, and so on. Today, receipts no longer have to be handwritten, you can easily generate them online via software thereby enabling you to always have a digital record. --- ## https://www.shiprocket.in/blog/how-does-shiprocket-handle-total-loss-refunds/ --- title: How Does Shiprocket Handle Total Loss Refunds? url: https://www.shiprocket.in/blog/how-does-shiprocket-handle-total-loss-refunds/ description: Running a business has several hassles associated with it. Listen to how Shiprocket handles total loss of shipments for their sellers. last_updated: 2023-11-01 source: webpage --- # How Does Shiprocket Handle Total Loss Refunds? There are several hassles in running a business. Having an [eCommerce](https://www.shiprocket.in/blog/components-of-ecommerce-business/) store does not necessarily mean every problem will also be online. There are much more severe, tangible problems that business owners/managers face. One such problem is when the product gets lost. Maybe it got lost in transit due to service failure or some other reason, it becomes a seller’s reason for worry. At Shiprocket, we strive to keep our sellers happy and satisfied with our services, including processing total loss refunds. ## What is Total Loss? Total loss is the stage where the [courier company](https://www.shiprocket.in/blog/fastest-courier-services-india/) has marked the package lost after a certain number of days from their end. In case of a total loss, Shiprocket returns* the entire amount back to the seller in 10 working days. Below is an example of how **Shiprocket helped Vijay**, owner of an online electronics store from Ranthambore, Rajasthan, to **process his order in a situation of total loss**. Listen to the conversation below. *only if blanket cover is activated. ## Audio Transcript **SR Representative**: Good afternoon, This is Ritesh on behalf of [Shiprocket](https://www.shiprocket.in/). How may I help you? **Seller**: Yeah, Hi, I am Vijay from Dream Computers. I have had it with Shiprocket yaar. I had shipped an order with you guys way back on 20th March. The customer cancelled the order because he wanted a different product, so ek hafte ke baad on the 26th, my package was marked as RTO. Ab aap log kya hi karte ho pata nahi.. it’s been more than two months, and I have still not received my package back. **SR Representative**: Sir, we understand your frustration, and I am really sorry to hear about your experience. While [RTO](https://www.shiprocket.in/encyclopedia/rto/) delays like this are very rare, I would like to apologize to you on behalf of the courier partner. To assist you better with this, I’ll need a few details. Sir, can you please tell me the AWB number of the shipment? **Seller**: Yes, it’s XYZ0001234. **SR Representative**: Thank you for the information, sir. As I can see from my end, the order value is ₹45,000. Is that correct? **Seller**: Haan, tabhi toh keh rha hu, yeh amount bhi kaafi bada hai, aur mera package bhi nhi aya, Ab kya hoga? **SR**: Sir, please do not worry. I would like to inform you that you had Shiprocket’s Blanket Cover Activated on your orders. It gives you a security cover of upto 25 lakhs on all your shipments. As I can see, the shipment has been marked lost by the [courier partner](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/) on… **Seller**: Kya, aise kaise loss mark kar diye, mere ₹45,000 ki shipment hai. Ab mere paise ka kya hoga? **SR**: Vijay, Please don’t worry. As informed, you have Shiprocket’s Blanket Cover Activated on your orders, and hence you will receive the complete shipment value directly in your bank account in 10 days. **Seller**: Matlab mere paise wapas aa jayenge na? I am worried a lot. With Shiprocket, it’s not usually like this. **SR Representative**: Yes Sir, we have specially come up with this feature to safeguard the interest of our users. Our ultimate aim is to always let all our sellers like you [ship orders](https://www.shiprocket.in/blog/ship-products-from-home-india/) with us without **ANY** worries. **Seller**: Okay, chalo thoda relief hua abhi. Mujhe is feature ke baare mein dhyan nahi tha. Now I can continue to send my orders through Shiprocket. **SR Representative**: Thank you, sir, really pleased to hear that. Is there anything else that I can help you with? **Seller**: No, just this only. Shiprocket has such useful features that I generally don’t have any problems. This is the first time I have faced such a challenge, but I am glad ki meri is problem ka solution mil gaya. **SR Representative**: Happy to help, sir. We are always here to resolve all your queries. Thank you for calling Shiprocket support. Have a great day! ## Summary [Businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) should not suffer from an unfortunate turn of events and process lapses. Shiprocket makes sure that every seller, small or large, is taken care of and their hard-earned money is in safe hands. Keeping situations like total loss in mind, Shiprocket has features that safeguard the sellers’ interests to make their shipping experience more unique. Stay tuned for more such seller talks. Have a query that needs answering? Write to us at **[email protected]** or call us @ **+91-9711623070** [07:00 am -12:00 am] (Monday – Sunday) --- ## https://www.shiprocket.in/blog/bigship-vs-shiprocket/ ```markdown --- title: BigShip VS Shiprocket: Features, Integrations & Pricing -Shiprocket url: https://www.shiprocket.in/blog/bigship-vs-shiprocket/ description: Here is a brief comparison of the features of BigShip Vs. Shiprocket and which one is better to choose for your business. last_updated: 2023-10-11 source: webpage --- # Bigship vs Shiprocket: Which Shipping Solution To Choose And Why? Are you looking to ship items to a particular destination in India within a short period? Consider choosing a reputable shipping company or courier aggregator because these agencies offer extensive advantages over traditional postal services. They operate across various sectors and prioritise the careful and accurate shipping of items. Additionally, in emergencies, they often provide same-day delivery services. This not only boosts overall profitability but also reduces costs and provides numerous benefits to eCommerce sellers. *![Image: BigShip vs Shiprocket]* Shipping can be both time-consuming and costly for businesses. That’s where a one-stop courier aggregator comes in handy, streamlining the entire process and allowing your employees to focus on more profitable tasks. To help you make an informed decision, we’ve conducted a brief comparison of two shipping/courier aggregators – Shiprocket and Bigship. Let’s dive in. ## A Detailed Comparison Of The Basic Features | Description | Bigship | Shiprocket | |----------------------------|----------------------------------------------|-------------------------------------------------| | Pin Code Coverage | 28,000+ | 19000+ | | International Shipping | Yes | Yes (220+ countries) | | COD Remittance | Weekly | Thrice a Week | | Fulfillment Solution | No | Yes | | Packaging Solution | Yes | Yes | | Hyperlocal Delivery | Yes | Yes | | Courier Partner | 17+ | 25+ | | Customised Plans | Yes RAMP – Rs 500 PRO – Rs. 1100 MAX – Rs. 1799 | Yes Lite – Rs.29/500gms. Professional – Rs.23/500gms. Enterprise – Customised Rates | | Insurance Cover | No | Yes | | Payment Mode | COD and Prepaid | COD and Prepaid | | Support Service | Yes (Live Chat, Call Support) | Yes (Live Chat Support, Priority Call Support) | | Return Management | Yes | Yes (NDR and RTO Dashboard) | ### Integrations | | Bigship | Shiprocket | |---------------------------|----------------------------------------------|-------------------------------------------------| | Courier Integrations | 17+ | 25+ including FedEx, Delhivery, Bluedart, etc. | | Channel And Marketplace Integrations | Yes | 12+ including Shopify, Amazon, Razorpay, etc. | ## A Comparison Between The Platform Features | Features | Bigship | Shiprocket | |---------------------------|----------------------------------------------|-------------------------------------------------| | Courier Recommendation Engine(CORE) | Yes | Yes | | Mobile App | No | Yes (Android & iOS) | | NDR Management System | Yes | Yes | | Shipping Rate Calculator | No | Yes | | Courier Tracking | Yes | Yes | | Bulk Order Upload | Yes | Yes | | Post Shipping | No | Yes | ## 5 Reasons Why Shiprocket Is An Ideal Option *![Image: Shiprocket]* While each company provides distinct features and services, opting for a courier that offers additional services can provide a competitive advantage. Shiprocket stands out by offering unique shipping services, making it an ideal choice for your business. ### NDR And RTO Dashboard [Shiprocket’s NDR Panel](https://www.shiprocket.in/ndr-management/) provides real-time tracking of non-delivered shipments. You can access overall performance reports through Shiprocket’s dashboard and receive them via email as well. The [RTO dashboard](https://www.shiprocket.in/encyclopedia/rto/) allows sellers to generate reverse pickups at 10-15% reduced rates. ### Auto Generation Of Labels And Manifest Shiprocket Dashboard enables the generation of [labels](https://www.shiprocket.in/knowledgebase/print-shipping-label/) and [manifests](https://www.shiprocket.in/knowledgebase/how-do-i-print-a-manifest/) for single or multiple orders. Additionally, you can customise the size of shipping labels to suit your requirements. ### Post-shipping Experience Shiprocket offers a [post-shipping](https://www.shiprocket.in/post-purchase-tracking/) experience by allowing customisation of the tracking page. This feature enables collecting customer feedback using NPS (Net Promoter Score). Moreover, you can add marketing banners, menu links, and support numbers on the tracking page. ### Fulfillment With [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/), you can store your inventory across fully equipped fulfillment centers situated pan-India. The team manages the entire process, including inventory handling, warehousing, order processing, packaging, and shipping. Storing inventory closer to buyers’ locations enables faster product delivery. ### Shipping Rate Calculator The shipping rate calculator addresses one of the most crucial problems of eCommerce sellers, which is calculating the prices for shipping items. Shiprocket helps sellers to calculate shipping costs based on several metrics such as volumetric weight, package dimensions, COD availability, and distance between the delivery and pickup locations. [Shiprocket shipping rate calculator](https://www.shiprocket.in/shipping-rate-calculator/) gives you the shipping rates and details of the different courier plans, helping in shipment planning and ensuring accurate estimate of your order. ## Final Thoughts We hope this comparison of Shiprocket and Bigship provides insights into their platform features, services, and pricing. With Shiprocket, you get additional services such as shipping rates calculator, eCommerce fulfillment, post-shipping experience, and more. Choosing [Shiprocket](https://www.shiprocket.in/) as your shipping partner ensures a secure option for both local and international shipping. ``` --- ## https://www.shiprocket.in/blog/shiprocket-vs-nimbuspost/ --- title: Shiprocket VS Nimbuspost - Price, Features and More -Shiprocket url: https://www.shiprocket.in/blog/shiprocket-vs-nimbuspost/ description: Shipping is a critical aspect of your eCommerce business. It can make or break your customer’s shopping experience. If your customers do not receive their orders on time, it can lead to negative experiences that might also affect their shopping preferences in the future. last_updated: 2023-11-02 source: webpage --- # Shiprocket vs NimbusPost : A Quick Comparison Shipping is a critical aspect of your eCommerce business. It can make or break your customer’s shopping experience. If your customers do not receive their orders on time, it can lead to negative experiences that might also affect their shopping preferences in the future. Along with that, they can also leave negative reviews on your social media and discourage others from shopping on your website. The customer is king, and you need to keep them satisfied at every touchpoint of their shopping journey. Therefore, it is vital to choose a reliable and efficient shipping solution for your business. A robust shipping solution will ensure that you ship your order systematically and do not miss out on any incoming order. [Shipping solutions](https://www.shiprocket.in/blog/e-commerce-shipping-software/) bring automation to your logistics and shipping efforts to streamline efforts and expedite the process. Here is a brief comparison between two shipping solutions – Shiprocket and NimbusPost to help you select the best partner for your eCommerce business. Without further ado, let’s get started. ## Shiprocket Shiprocket is a shipping solution that provides you with an automated dashboard to add, import, and ship orders to over 19000+ pin codes in India with 14+ courier partners. Along with that, Shiprocket also offers several other features like [end-to-end fulfillment](http://fulfillment.shiprocket.in/), packaging material, shipping via a mobile app, integration with 12+ websites and marketplaces, AI-backed WhatsApp automation, shipment insurance, and many more. ## Nimbuspost NimbusPost is a shipping solution situated in Gurugram, Haryana, offering quick and hassle-free shipping with reach to over 27,000+ pin codes and multiple courier partners. ## Feature Comparison ### Pincode Reach | Metric | Shiprocket | NimbusPost | |----------------------|------------|-------------| | Pin Code Coverage | 19000+ | 29,000+ | | International Shipping | 220 countries* | 196+ countries | ### Integrations | Metric | Shiprocket | NimbusPost | |----------------------|------------|-------------| | Courier Integrations | 14+ including FedEx, Delhivery, Bluedart, etc | 9 | | Channel Integrations | 12+ including Shopify, Amazon, eBay, etc | 7 | ### Seller Support | Metric | Shiprocket | NimbusPost | |------------|------------|-------------| | Chat Support | Yes | Yes | | Call Support | Yes. Priority call support | Yes | ### Platform Features | Metric | Shiprocket | NimbusPost | |------------------------------|------------|-------------| | Courier Recommendation Engine | Yes | Yes | | Multiple Pick Up Addresses | Yes, for all plans | Yes | | Mobile App | Android and iOS | No | | Shipping Rate Calculator | Real-time calculator | Yes | | Payment Modes | COD and Prepaid | COD and Prepaid | | COD Remittance | Thrice-a-week | Twice-a-week | | Early COD | Yes | No | | Packaging Solutions | Yes | No | | Fulfillment Solutions | Yes | No | | Hyperlocal Delivery | Yes | No | | WhatsApp Automation | Yes | No | ## Pricing Comparison | Metric | Shiprocket | NimbusPost | |--------------|------------|-------------| | Starting Rates | ₹20/500 gms | ₹21/500 gms | | COD Charges | ₹26 or 2% of the COD value (whichever is higher) | ₹30 or 2.1% of the COD value (whichever is higher) | ## Why is Shiprocket a Suitable Shipping Solution for Your Business? Shiprocket offers a wide variety of services that can help you simplify your entire shipping and logistics process. Here is a look at a few of the key offerings in the platform that can help you improve your shipping experience. ### Widest Pin Code Coverage With Shiprocket, you get a coverage of 19000+ pin codes across India and over 220+ countries* worldwide. With such vast coverage and serviceability, you can deliver to almost every household in the country in every nook and corner. ### Lowest Shipping Rates Rates start at Rs.20 per 500gm when you ship with Shiprocket. All you have to do is add your orders on the platform eventually or import them directly from a website or marketplace. You can estimate the cost of every shipment using the shipping rate calculator provided within the platform. ### Integration With Websites and Marketplaces You can integrate with over 12+ websites and marketplaces within the Shiprocket dashboard. These channels include names like Shopify, WooCommerce, BigCommerce, Amazon, eBay, Magento, etc. ### Multiple Courier Partners Not just multiple websites and marketplaces, you can also ship with various courier partners on Shiprocket. We have designed the platform to bring together over 25+ courier partners like FedEx, Delhivery, Bluedart, Gati, etc. You can select a new courier partner for every shipment based on the pickup and delivery pin code and other factors. ### AI-driven Courier Recommendation Engine Shiprocket offers you a machine learning-based courier recommendation engine that recommends the best courier partner for your shipment by analyzing multiple data points. You can filter the best courier partner recommended based on the highest and lowest price, best serviceability, and ratings. ### Auto-generation Of Label And Manifest You can generate labels and manifest and also customize the messaging on the shipping label. You can choose to hide or show contact details, product details, etc. Along with that, you can select the preferred size of the shipping label. ### Post-order Tracking Not just shipping, Shiprocket also caters to a superior [post-order](https://www.shiprocket.in/post-purchase-tracking/) tracking experience for your customers. With Shiprocket, you can provide your customers with a customizable tracking page that contains their order details, tracking details, the estimated delivery date, marketing banners for remarketing your products, and menu links to lead them back to your website, support details of your store, and other relevant details. ### End-to-End Fulfillment You can also store your inventory with Shiprocket Fulfillment’s pan India network of thoroughly equipped fulfillment centers. Shiprocket Fulfilment will take care of the entire fulfillment process for your business. This includes orders, warehouse, inventory management, packaging, and shipping. You can store your inventory closer to buyers and ensure 3X faster delivery of your products. ### Packaging Solutions You can also opt for purchasing packaging material from [Shiprocket packaging](https://packaging.shiprocket.in/) and make the entire fulfillment process much easier for you. The packaging material that you can buy includes high-quality corrugated boxes in multiple sizes and shipping pouches, among many others. ### NDR and RTO Management Non-delivery and RTO can be a massive headache for businesses. Therefore, to streamline your business process, Shiprocket offers you an automated India management dashboard that reduces the processing time for undelivered orders and prompts you to take action much faster. You can reduce your RTO losses by over 50% by managing undelivered orders more quickly. ### Fastest COD Remittance Shiprocket offers an Early COD to get your [COD](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) remittance within 2 to 4 days of order delivery. We ensure that we transfer you your money before we even receive it from courier partners so you can maintain your cash flow hassle-free. ### Shipping Analytics On the Shiprocket dashboard, you also get detailed [shipping analytics](https://www.shiprocket.in/blog/shipping-analytics-for-ecommerce-logistics/) of your orders, returns, courier partners, and undelivered orders. Insights about your orders can help you make informed decisions for the future, and you can also plan your inventory and orders better. ## Final Thoughts It is essential to choose the most reliable and efficient shipping solution for your business. We hope this comparison between [Shiprocket](http://app.shiprocket.in) and Nimbuspost can help you with the right information about the brands. Make the most suitable solution for your business so that you can save costs and optimize your operations simultaneously. --- ## https://www.shiprocket.in/blog/shipdesk-vs-shiprocket/ --- title: ShipDesk Vs Shiprocket: Features, Price & Integrations url: https://www.shiprocket.in/blog/shipdesk-vs-shiprocket/ description: This is the brief comparison of Shiprocket and ShipDesk that will help you get more insight into the shipping solutions. last_updated: 2023-11-02 source: webpage --- # ShipDesk vs Shiprocket: Choosing The Best Shipping Solution Whether you are operating in the global eCommerce market, or domestic, doing business can be highly profitable provided you have the right [shipping solution](https://www.shiprocket.in/blog/choose-best-shipping-solution/). You can find specialized shipping companies that offer a wide range of cost-effective services. This article gives you a detailed overview so you are prepared to select the right shipping company for your eCommerce business. You have essentially two choices – services offered by Shiprocket or services offered by ShipDesk. ## Shiprocket [Shiprocket](https://www.shiprocket.in/) is India’s #1 eCommerce shipping solution and logistics aggregator that helps you ship across 19000+ pin codes in the country. With Shiprocket, you can select the best courier partner for every shipment using an AI-backed courier recommendation engine. You can also auto-import your orders and integrate your website and marketplace directly into the dashboard quickly. You also get the feature of shipping rate calculator, automated labels generation, order tracking, scheduling pickups from multiple locations, warehousing, and order fulfillment. ## ShipDesk [ShipDesk](https://www.shipdesk.in/) offers a SAAS-based shipping solution for online merchants. Shipdesk’s shipping solution allows website and marketplace integration in real-time across all systems. They offer a powerful, scalable, and easy-to-use solution that helps merchants save time and money on shipping. You can also ship orders with multiple courier partners and increase your reach by servicing maximum pin codes in the country. ## Platform Features | Metric | Shiprocket | ShipDesk | |-------------------------------|-----------------------------|---------------------------| | Courier Recommendation Engine | Yes | No | | Multiple Pick Up Addresses | Yes, for all plans | Yes | | Mobile App | Android and iOS | No | | Shipping Rate Calculator | Real-time calculator | No | | Payment Modes | COD and Prepaid | COD and Prepaid | | Early COD | Yes | No | | Packaging Solutions | Yes | No | | Fulfillment Solutions | Yes | No | | Hyperlocal Delivery | Yes | No | | International Shipping | 220+ Countries | Yes | ## Integrations | Metric | Shiprocket | ShipDesk | |----------------------|---------------------------------------------|-------------------------------| | Courier Integrations | 25+ including FedEx, Delhivery, Bluedart, etc. | 10+ (Multiple Courier Partners) | | Channel Integrations | 12+ including Shopify, Amazon, eBay, etc. | 5+ (Multiple Channel Integrations) | ## Support Service | Metric | Shiprocket | ShipDesk | |-------------|-----------------------------|---------------------------| | Chat Support| Yes | Yes | | Call Support| Yes – Priority call support | Yes | ## Why Should You Choose Shiprocket? *[Image: Shiprocket vs ShipDesk]* ### Integrated Dashboard Shiprocket integrated dashboard allows managing all your incoming orders within a few clicks. This dashboard comes with an analytics tool that helps to analyze, create, and the process quick shipments, save the data for further processing of orders. It’s a single view dashboard for weight reconciliation, and also consists of an [NDR and RTO management dashboard](https://www.shiprocket.in/blog/what-is-ndr-rto/). ### AI-Enabled Courier Recommendation Engine Shiprocket’s AI-based [courier recommendation engine, CORE](https://www.shiprocket.in/features/recommendation-engine/), recommends the best courier partner for your shipment. The system works by analysing multiple data points that you can filter based on your requirements of the price, serviceability and ratings. ### E-commerce Fulfillment Shiprocket offers [eCommerce fulfillment](https://www.shiprocket.in/fulfillment/) services and takes care of the entire fulfillment process for you like order management, warehousing, shipping, and automated tracking. By sharing your inventory details with Shiprocket, you can start processing all your incoming orders and ship them 3X faster to your buyer. ### NDR & RTO Management Shiprocket also allows you to manage the process of undelivered and return orders. With a single view dashboard, you can quickly process every undelivered order and take action on it. Shiprocket also helps reduce your [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/#:~:text=In%20simple%20terms%2C%20it%20refers,the%20warehouse%20of%20the%20shipper.) loss rate by over 50% by managing undelivered orders more accurately. ### Order Tracking Shiprocket also offers a superior automated [shipment tracking](https://www.shiprocket.in/shipment-tracking/) experience for customers. You can use a customizable tracking page for orders that contain details like the tracking number, order details, estimated delivery date, ad banners, menu links that lead your customers back to your website, contact details of your store, and other relevant details. ### Final Say Choosing the right shipping solution is crucial for eCommerce success. Shiprocket and ShipDesk are key options with distinct features. Shiprocket excels with extensive pin code coverage, an AI-driven courier recommendation engine and comprehensive fulfilment services, ensuring efficient order processing and customer satisfaction. With real-time integration, scalability and simplicity, Shiprocket provides multiple courier partners and broad reach. Evaluate your business needs and seek an option that combines advanced features with simplicity to enhance your shipping experience for eCommerce success. --- ## https://www.shiprocket.in/blog/how-shiprocket-handles-weight-discrepancies/ --- title: How Does Shiprocket Handle Weight Discrepancies? url: https://www.shiprocket.in/blog/how-shiprocket-handles-weight-discrepancies/ description: Weight discrepancy is a common issue that arises while shipping parcels with courier companies. Listen how Shiprocket tackles this issue here last_updated: 2023-10-11 source: webpage --- # How Does Shiprocket Handle Weight Discrepancies? In the fast-paced world of eCommerce, where precision and efficiency reign supreme, weight discrepancies pose a notable hurdle. These subtle imbalances may seem harmless and part of the process at first glance, but for your operations, they represent a tough time. The ripple effect of these calculations can lead to you spending a lot of time sorting this out. In a world where every gram counts, these discrepancies impact your bottom line in the long run. *[Image: How shiprocket Handle weight discrepancies]* ## What Is Weight discrepancy? So, let’s first address the elephant in the room – what is a weight discrepancy? Weight discrepancies refer to variations or inconsistencies in the recorded or expected weight of items, particularly in the context of shipping, logistics, or commerce. Let’s understand this with a real-life example – suppose you are creating a shipment online and enter its weight as A (in kg). Following the order creation, you hand over the said parcel to the assigned courier partner. Now, the courier partner weighs the parcel, and it turns out to be B (in kg). If A does not equal B, it is a case of a weight discrepancy. These differences can arise due to inaccuracies in measurement, calibration issues or errors in recording weights during various stages of the supply chain. This becomes particularly crucial when it comes to eCommerce. Here, precise weight measurements are important for determining shipping costs among other aspects. Weight discrepancies can lead to several challenges, such as incorrect shipping charges, logistical inefficiencies and strained transactions with service providers. ## Prevailing Weight Discrepancy Conditions In The Logistics Market The logistics market is currently facing several challenges and inefficiencies when it comes to weight discrepancies. Here are some of the key issues. ### Inaccurate Weight Measurements **Problem** Inaccuracies in weight measurements occur when a parcel reaches the courier facility and goes through the weighing machinery. Weight discrepancies are marked against the said packet if its scanned weight varies from the one mentioned during shipment creation. **Impact** - Miscalculations in shipping costs - Imprecise load distribution - Possible safety concerns ### Manual Data Entry Errors **Problem** Some logistics operations still rely on manual data entry for recording weights, increasing the likelihood of human errors. **Impact** - Shipping delays - Financial discrepancies - Disputes between parties ### Limited Adoption Of Technology **Problem** Some logistics companies lag behind in adopting advanced technologies, such as automated weighing systems and real-time tracking solutions. **Impact** - Reduced efficiency - Challenges in monitoring ### Inadequate Communication And Collaboration **Problem** Insufficient communication and collaboration among stakeholders can lead to a lack of transparency regarding weight-related information. **Impact** - Supply chain disruption - Stockouts and increased lead times ### Inefficient Dispute Resolution **Problem** Disputes arising from weight discrepancies are often handled inefficiently, leading to prolonged resolution times. **Impact** - Strained relationships between logistics partners - Financial losses and negative impact on the reputation ### Lack of Standardisation **Problem** The absence of standardised procedures for weight measurements and reporting creates inconsistencies across the industry. **Impact** - Uncertain decision making - Reduced overall efficiency and accuracy ## How Is Shiprocket Erasing Weight Discrepancies? Weight discrepancy affects primary stakeholders – eCommerce businesses, courier partners, and eCommerce enablement platforms like Shiprocket, and in some cases, customers too. Shiprocket has been doing its bit to make sure weight discrepancies are kept at bay, allowing Indian eCommerce to grow at a record pace. Shiprocket’s seamless and multilayered approach ensures the weight is spot-on by carefully checking and adjusting the weight. Also, if there are issues, the efficient and easy dispute resolution system comes into the rescue. ### Here’s How It Works **The dedicated Shiprocket team has created a video to help you overcome weight discrepancies with ease, relying on a smooth and comprehensive approach. Watch the video and take steps to defeat weight discrepancies.** #### Submission Of Shipment Details - Every time you create a shipment, Shiprocket requests the dead weight of the parcel. - You are also prompted to input the parcel’s dimensions, allowing the system to calculate its volumetric weight. - The higher of the two weights becomes the applied weight, transmitted to the courier partner. #### Multiple Sourcing Options - The weight information can be sourced in multiple ways – from your catalogue, channel, API, bulk upload, or manual entry. - Ensuring accurate weight in your catalogue at the outset can prevent discrepancies. - Upload your catalogue directly to Shiprocket or integrate your order management system for seamless data synchronisation. #### Courier Hub Scanning And Final Weight - The courier partner scans your shipment at their hub, providing the final weight to Shiprocket. #### Data-driven Checks Shiprocket’s team conducts five data-backed checks to verify the weight. - We match images with their respective AWBs - Sample images are checked for similar products - Historical weights are validated for similar products - We ensure that the charged weight aligns with the product’s category and content #### Corrective Measures - If the weight doesn’t align with these metrics, Shiprocket collaborates with the courier partner to rectify it. - If the courier partner provides an image, Shiprocket promptly notifies you of the discrepancy. #### Dispute Resolution - You have the option to accept the discrepancy, allow it to auto-approve, or raise a dispute if you disagree. - Shiprocket’s team aims to resolve disputes within 5 days. - If dissatisfied, you can reopen the dispute for a thorough reevaluation. #### Prevent Weight Discrepancies Through Weight Freezing - Head to the weight panel and freeze the weight and dimensions for a specific SKU. - Alternatively, freeze the dimensions of your package. #### Weight Assurance Program - For total peace of mind, consider joining Shiprocket’s Weight Assurance Program. You can simply contact your key account manager (KAM) or email Shiprocket’s support team to benefit from zero weight discrepancies assurance. - With Shiprocket’s easy-to-adopt process and commitment to customer satisfaction, managing weight discrepancies becomes a streamlined and customer-centric experience. ## Conclusion Overcoming weight discrepancies is vital in the eCommerce landscape to ensure precision and operational efficiency. The challenges presented by inaccuracies, manual errors and technology limitations in logistics are significant. Yet, Shiprocket stands out as a solution, employing a comprehensive approach to address these issues. From precise weight measurements to a robust dispute resolution system, Shiprocket’s thorough process contributes to a streamlined and seller-centric experience, offering a much-needed solution for the eCommerce industry. --- ## https://www.shiprocket.in/blog/d2c-brands-in-india/ ```markdown --- title: Top 11 D2C Brands in India that are Revolutionising Retail - Shiprocket url: https://www.shiprocket.in/blog/d2c-brands-in-india/ description: Explore the rise of Direct-to-Consumer (D2C) brands revolutionizing retail in India. Discover innovative products, and the role of Shiprocket last_updated: 2023-11-23 source: webpage --- # Top 11 D2C Brands in India that are Revolutionising Retail The retail industry is changing the way it operates, ever since the call for 'Make in India.' A new wave of businesses is disrupting traditional supply chains with a [Direct-to-Consumer (D2C) business model](https://www.shiprocket.in/blog/direct-to-consumer-model-d2c/). These D2C brands are carrying Indian traditions, flavours, and culture forward by modernising them for the new-age consumer who prefers to buy online. **India has over [185 million users](https://www.statista.com/statistics/1191958/india-number-of-annual-online-shoppers/) who buy online**, and the country is positioned third in digital shopping, right after the United States and China. To reach online buyers, D2C brands are rebuilding old and familiar products. These brands are trendsetters and are reshaping the traditional retailing industry and impacting large-sized retailers. Their primary focus is customer experience and meeting customer expectations. Below, we have curated the top D2C brands that are revolutionising retail in India. Explore the workings of D2C brands and how they are using [third-party shipping service providers](https://fulfillment.shiprocket.in/blog/best-3pl-companies-in-india/) to enhance customer engagement and loyalty with on-time delivery of orders. ## Understanding the Concept of Direct-to-Consumer (D2C) D2C brands sell their products directly to consumers, bypassing the need for traders and intermediaries. By eliminating middlemen, they offer products at competitive prices while maintaining healthy profit margins. They leverage customer data to gain insights into preferences, shopping behaviours, and [market trends](https://www.shiprocket.in/blog/ecommerce-trends-2022/). This data-driven approach allows for more personalised marketing and product development. With direct access to customers, D2C brands swiftly adapt to market changes and introduce new products or features based on real-time feedback. ## Leading Direct-to-Consumer (D2C) Brands in India India has witnessed a surge in D2C brands across various sectors, from fashion and beauty to food and electronics, revolutionising the way consumers shop. These brands are offering innovative products and a unique shopping experience. The **direct-to-consumer (D2C) market in India is projected to expand more than [15 times by 2025](https://www.statista.com/statistics/1278984/direct-to-consumer-market-size-india/)**. **Let us take a closer look at top 11 pioneering D2C brands in India in 2023:** 1. **[Zavya](http://www.zavya.co/):** Zavya believes in making fashion affordable to young women with its premium artistically designed silver jewellery collection. Zavya brings the essence of craftsmanship to contemporary fashion jewellery. 2. **[Moonfy](https://www.moonfy.com/):** With an unconventional portfolio of products that spice up Indian food, the wide range of non-veg masala products has satisfied many a palate. They are made from 100% natural ingredients and are hygienically packaged for easy consumption. 3. **[Monrow](https://www.monrow.in/):** This is a brand that creates new footwear design standards with its unique collection of cruelty-free and 100% vegan products. The footbed is typically 4-layered foam, and the sole is non-slippery. 4. **[Banno](https://banno.com/):** As the name suggests, this is a clothing brand that believes in 'swagger' as a means of expression of women’s thoughts. They add an element of 'swagger' or an edge to factory-made products. 5. **[Curioscub](https://www.curiouscub.in/):** This new-age toy maker brand uses only wood, fabric, and water-based paints to make playtime products. The toys are made by skilled artisans and are designed for hand-eye coordination in kids and most child development activities. 6. **[Zaydn](https://zaydns.com/):** This is a D2C brand that vouches for the young and the trendy. It specialises in making quirky, premium-quality sneakers that are affordable. Their eye-catching designs are very popular on social selling platforms. 7. **[Seevo](https://www.seevo.in/):** Seevo makes sustainable home furnishing using the skills and art of traditional artisans in stylised designs. With a collection of eco-friendly and ethically crafted furnishing options, Seevo blends design with a commitment to a greener planet. 8. **[Loving Crafts](https://lovingcrafts.in/):** This is a platform to order personalised gifts on special occasions and moments. They also offer products like scrapbooks and greeting cards for all the milestones in life. 9. **[Buds and Blush](https://budsnblush.com/):** This D2C brand offers the latest in-home garden options like tropical plants, succulents, and lots of cactus varieties. They primarily offer rare, exotic specialities using advanced breeding and production techniques, creating interesting variants for collectors. 10. **[Shyle](https://www.shyle.in/):** A D2C brand that offers well-designed silver jewellery and accessories, Shyle has an international clientele following. Their unique prints and handicraft collections empower women to embrace their unique style with confidence. 11. **[Sacred Herbs](https://sacredherbs.in/):** Addressing the market gap for non-chemical hair colour and care products, this D2C brand makes its products based on research and guidance of technical experts like chemists, dermatologists, toxicology professionals, and inputs from regulatory experts. These D2C brands have created new experiences for Indian shoppers and are changing their buying persona. Indian buyers are happy with the value-adding services of these new-age businesses. Connecting directly with consumers, these brands offer meaningful and personalised shopping experiences. Considering the various advantages of D2C selling, these businesses must partner with reliable logistics providers who deliver orders on time. ## The Role of Shiprocket in Empowering D2C Businesses Shiprocket courier service uses shipping and logistics technologies to give businesses an effective platform to reach their consumers. This leading shipping logistics service provider becomes the face of the D2C brands and ensures orders are delivered on time and win customer appreciation. **The role of Shiprocket in empowering D2C businesses is:** - **Broad Network of Courier Partners:** Shiprocket provides access to a [wide network of courier partners](https://www.shiprocket.in/blog/shiprocket-courier-partners/). D2C brands can pick the best suited for their products based on cost, speed, and reliability. - **Automated Shipping Processes:** Shiprocket proposes automation solutions that will help D2C businesses improve their services. Some of these services are [order tracking](https://www.shiprocket.in/shipment-tracking/), picking orders at the [warehouse](https://www.shiprocket.in/encyclopedia/warehousing/), and auto-label generation for D2C products. - **Enhance Customer Experience:** Shiprocket allows D2C businesses and their consumers to know the status of their orders with real-time tracking. It also has notification features to keep customers informed about their orders and therefore enhances the overall shopping experience for buyers. - **Optimise Shipping Costs:** D2C brands can [lower their shipping costs](https://www.shiprocket.in/blog/logistics-costs/) by working with Shiprocket for bulk shipping. - **Scale Operations:** Shiprocket helps D2C businesses to grow as it scales the [shipping and logistics](https://www.shiprocket.in/blog/shipping-and-logistics/) services to keep pace with the needs of the business. In effect, it is crucial that D2C brands partner with shipping and logistics providers who enhance the brand’s relationship with customers. Shiprocket remains committed to assisting brands in growing their business with customised D2C brand shipping and logistics services! ## Conclusion D2C brands in India are the new wave with a significant impact on the retail industry. They are reviving traditional products for the modern consumer. The products are familiar yet innovative and refreshing in their applications. The interesting product range, competitive pricing, and easy doorstep delivery have made these brands a shopper’s delight. Their experience centers add to the D2C brand engagement, leading to higher sales. Eliminating the traditional supply-chain process, these brands are directly reaching customers with quick shipping services. Platforms like [Shiprocket](https://www.shiprocket.in/) play a pivotal role in supporting the growth and success of D2C businesses with efficient and low-cost shipping solutions. The future of retail in India undoubtedly includes a prominent place for D2C brands, where consumers can expect greater choice, personalised experiences, and innovative products that cater to their evolving needs and preferences. ``` --- ## https://www.shiprocket.in/blog/shiprocket-vs-dash101-logistics/ --- title: Shiprocket vs. Dash101 Logistics: Features, Pricing & More url: https://www.shiprocket.in/blog/shiprocket-vs-dash101-logistics/ description: Dash101 and Shiprocket are shipping aggregators in India. Here is a brief comparison of their features. last_updated: 2023-11-01 source: webpage --- # Shiprocket vs. Dash101 Logistics – A Brief Comparison of Features Shipping and [fulfillment](https://fulfillment.shiprocket.in) are an integral part of your eCommerce business strategy. You must ensure that you ship your orders to your customers most efficiently and systematically to make your customers delighted. In an uber-competitive eCommerce space like India, where the market is growing exponentially, you must fulfill orders with a trusted shipping solution to help you reach every household in the country. A shipping solution helps you consolidate your operations in one place to ship all your orders from one dashboard and get multiple aggregators on one platform. Shiprocket and Dash101 logistics are such shipping solutions that can help you simplify your [fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/) by a great deal. Here is a brief comparison of the two shipping solutions that can help you decide for your eCommerce business. Let’s get started to compare the features and get a fair idea about the shipping solutions. ## Shiprocket [Shiprocket](https://www.shiprocket.in) is an eCommerce shipping solution and logistics aggregator that helps you ship to 27,000+ pin codes in the country with 17+ courier partners. With Shiprocket, you can integrate your website and marketplace directly into the dashboard and auto-import orders to ship them quickly. You also get the feature of generating labels, scheduling pickups from multiple locations, and an AI-backed courier recommendation engine that helps you select the best for your partner for every shipment. ## Dash101 Logistics Dash101 logistics is a size solution for eCommerce organizations that helps [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) ship orders with multiple courier partners and increase reach by servicing maximum pin codes in the country. Currently, they provide shipping to over 10,000 clients and ship to over 27000 pincodes. ## A Detailed Comparison of Features ### Seller Support | | **Shiprocket** | **Dash101** | |------------------|----------------------------|----------------------| | Chat Support | Yes | Yes | | Call Support | Yes – Priority call support.| Yes | ### Platform Features | | **Shiprocket** | **Dash101** | |----------------------------------------|----------------------------|----------------------| | Courier Recommendation Engine | Yes | Yes | | Multiple Pick Up Addresses | Yes, for all plans | Yes | | Mobile App | Android and iOS | No | | Shipping Rate Calculator | Real-time calculator | No | | Payment Modes | COD and Prepaid | COD and Prepaid | | COD Remittance | Thrice-a-week | Twice-a-week | | Early COD (Get COD Remittance in just two days of order delivery) | Yes | No | | Packaging Solutions | Yes | No | | Fulfillment Solutions | Yes – Shiprocket Fulfillment| No | | Hyperlocal Delivery | Yes | No | ### Integrations Comparison | | **Shiprocket** | **Dash101** | |------------------------|----------------|-------------| | Channel Integrations | 12+ | 2 | | Courier Integrations | 17+ | 8+ | ### NDR and RTO Management | | **Shiprocket** | **Dash101** | |------------------------------------|----------------------------|----------------------| | Single View Dashboard | Yes | Yes | | Buyer Action for Undelivered Orders| Yes | Yes | | IVR calling | Yes | Yes | | Manual Calls | Yes | Yes | | Emails | Yes | No | | SMS | Yes | No | | Cloud Calling With Buyer | Yes | No | | RTO Cost | 10-15% lower than forward charges | 10% lower than forward charges | ### Pricing Comparison | | **Shiprocket** | **Dash101** | |----------------|----------------|-------------| | Starting Rates | Rs. 20/500 gms | Rs. 19/500 gms (exclusive of GST) | ## Why Must You Opt for Shiprocket? ### Integrated Dashboard Shiprocket offers you an integrated dashboard where you can process all your incoming orders within a few clicks. This dashboard consists of shipping analytics, facilities to create and process quick shipments, save the biodata so you can process orders faster, a single dashboard for weight reconciliation, and a segregated NDR and [RTO](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) management dashboard. ### Channel Integrations You can use auto sync and import orders from over 12+ sales channels and marketplaces like Shopify, Woocommerce, Amazon, Bigcommerce, Prestashop, Unicommerce, Zoho Commerce, etc. All you need to do is sync the website or marketplace using API keys, and the Shiprocket dashboard will fetch orders every 15 minutes from the platform. ### Multiple Courier Partners Shiprocket offers you to ship with over [17 courier partners](https://www.shiprocket.in/features/serviceable-pin-codes/) with several payment modes like air and surface shipping. You can choose the method of shipping and choose the courier partner accordingly. Shiprocket also offers you an ML-backed courier recommendation engine that recommends the best courier partner for every shipment after analyzing several data points. You can prioritize the couriers in your dashboard and choose how you want to sort them. ### Automated NDR Management Not just forward orders, you can also manage and simplify the processing of undelivered and return orders. Shiprocket offers you a single view dashboard for NDR management so you can quickly process every undelivered order and take action on it much faster. We have integrated with several [Courier partners](https://www.shiprocket.in/blog/courier-partners-for-reverse-logistics/) to ensure that the information about delivery reaches you quicker and you can process NDR and non-delivery sooner. ### End-to-End Fulfillment Along with your shipping, you can also opt for eCommerce fulfillment, wherein you can ship your products to our fulfillment centers and take care of the entire fulfilment process for you. All you need to do is talk your inventory to us, and we will process all incoming orders for you and ship them 3X faster to your buyer. ### Packaging Solutions If you require packaging solutions and material for your business, you can reach out to our [Shiprocket Packaging](https://packaging.shiprocket.in/) team and order the best quality packaging material at the lowest rates. ## Final Thoughts eCommerce shipping plays a vital role in your business. We hope this brief comparison will help you get more insight into the shipping solutions, and you will be able to choose the most suitable one for your business. --- ## https://www.shiprocket.in/blog/amazon-fulfillment-center/ --- title: Amazon Fulfillment Center: Functions, Charges, & Locations url: https://www.shiprocket.in/blog/amazon-fulfillment-center/ description: Amazon fulfillment centers play a key role in the expansion of businesses around the world by fulfilling their logistics needs efficiently. last_updated: 2023-10-11 source: webpage --- # Amazon Fulfillment Center: Functions, Charges, & Locations Amazon fulfillment centers have been set up to help businesses store, pack, and ship their goods in an efficient and hassle-free manner. The [Fulfillment by Amazon (FBA)](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) program eases the aforementioned tasks in addition to providing excellent customer service for all the items you sell on Amazon. Amazon is a reliable logistics partner that has helped numerous businesses around the world establish a strong foothold in the market. Statistics reveal that [around 94%](https://www.sellerapp.com/blog/amazon-seller-statistics/) of Amazon sellers opt for Fulfillment by Amazon. Amazon fulfillment centers ensure that your goods are stored securely and systematically. In addition to this, all your orders are packed appropriately and shipped promptly. But how do these fulfillment centers work, what do they cover, and where are they located? You shall learn all about them as you read further. *[Image: Amazon Fulfillment Centers]* ## Amazon Fulfillment Center: A Detailed Overview Amazon fulfillment centers have been established to help sellers store their goods in a secure facility and ship them timely upon receiving the orders. Those selling their products through Amazon should adhere to its standards. Amazon employs trained staff to arrange different items from various sellers efficiently and pick them carefully upon receiving the order. They [pack the ordered items appropriately and follow the set guidelines](https://www.shiprocket.in/blog/ecommerce-packaging-guidelines/) while shipping them. These strategically designed and tactfully positioned centers are known for handling large volumes of products resourcefully. An Amazon fulfillment center’s average size is [around 800,000 square feet](https://www.packagingstrategies.com/articles/96892-how-big-are-amazons-warehouses). The use of advanced technology plays a key role in managing the order fulfillment process smoothly. By choosing Amazon fulfillment centers, thousands of businesses around the world are offering excellent shopping experiences to their customers. It has accelerated the growth of several small and medium-sized businesses across various industries. This has been possible because of the vast reach and streamlined operations of these centers. They enable fast and efficient delivery of goods which is crucial to ensure customer satisfaction. Amazon has most certainly revolutionized the order fulfillment system. Its fulfillment centers play a key role in the growth of numerous eCommerce stores worldwide. To use this facility for your business, you must [create an Amazon seller account](https://www.shiprocket.in/blog/build-business-with-amazon/). Thereafter, share your products with Amazon via your account to get started with the sales process. ## How Does an Amazon Fulfillment Center Function? Amazon fulfillment centers follow a systematic approach to store your goods, prepare them for shipment, and manage various other tasks that form a part of the [order fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/). Here is a look at how this facility functions: 1. **Receiving the Goods** The first step in the process is receiving the goods at the center. As a business owner, you must send your items to the fulfillment centers safely. The workers at these centers check each product sent by you carefully to assess its quality and accuracy. [Each product is assigned a unique identification code](https://www.shiprocket.in/encyclopedia/sku/) after assessment. The code is for tracking purposes. 2. **Storage of Goods** After the products are checked and assigned unique codes, they are segregated mostly based on their category and size. Thereafter, they are stored in their designated area. New-age inventory management systems are deployed at these facilities to ensure optimal use of the available space. 3. **Receiving the Order and Picking the Product** As a customer orders an item on Amazon, the information is shared with the nearest fulfillment center that has that product in stock. Thereafter, Amazon picks the items from the storage facility. To locate the products quickly, the workers mostly use handheld devices. The use of robots is also a common sight in Amazon centers. The products are scanned and sent for packing. 4. **Packing the Products** The workers check each item to understand the kind of packing it requires. They make use of appropriate packing material and pack all the items carefully. An exclusive space is designated to carry out the packaging task. It is referred to as the packing station. At the time of packing, the staff members may add promotional items or choose a packing material designed for brand promotion. Such instructions are provided by the business owners. The packets are sealed carefully to ensure safe shipment. They are also labeled appropriately for fast and efficient delivery. 5. **Shipping the Orders** The packed orders are segregated based on their destination and sent to the shipping partners who deliver them to the customers. Amazon partners with reputed shipping carriers such as [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) to ensure the packages are shipped safely and reach their destination timely. ## Advantages of Utilizing Amazon Fulfillment Centers Here is a look at the various advantages of choosing Fulfillment by Amazon program: 1. **Efficient Inventory Management** Inventory management is a huge task. It requires investment in terms of time and money but not when you choose to use the Fulfillment by Amazon program. The eCommerce giant uses advanced inventory management systems and has a team of well-trained staff to handle the process. It keeps real-time track of the inventory levels so that you do not face the problem of overstocking or understocking. It also uses data analytics to [forecast demand patterns](https://www.shiprocket.in/blog/methods-of-demand-forecasting/). This further helps in maintaining an appropriate quantity of stock at all times. 2. **Safe and Secure Storage** Amazon fulfillment centers have high-security measures in place. This includes the installation of surveillance cameras and access control systems. There are strict guidelines to ensure the safety of the goods stored in these facilities. Preventing theft and damage to your products is the top priority of the fulfillment center staff. You can be sure that your goods will remain safe in these secure facilities. 3. **Excellent Customer Service** There is no need to invest money and effort in building a customer service team when you choose Amazon. The company has an efficient team of customer service executives who take care of all the queries and complaints related to FBA orders. They are trained to handle the customer concerns effectively. 4. **Trust Building** Amazon is a big brand that has gained credibility worldwide. Statistics reveal that [51% of online buyers](https://www.junglescout.com/blog/amazon-statistics/) start their product searches on Amazon. By using its Fulfillment program, you can build a sense of trust in your target audience. Customers do not hesitate to try products that are fulfilled by Amazon. It helps establish trust and brings business. 5. **Enables Scalability** By choosing an Amazon fulfillment center, you do not have to worry about a key area of concern while scaling your business. Yes, we are talking about storing and managing the increased volume of inventory. It takes care of your logistics so that you can concentrate on other business activities. 6. **Peak Season Adjustments** Amazon allows you to use more storage space during peak season and reduce it when the demand is low. So, you can cut down on your storage expenses when the business is slow. 7. **Amazon Prime Eligibility** Amazon FBA makes your products eligible for Amazon Prime’s free and speedy shipment. Prime members mostly look for products that are eligible for Prime shipping. Thus, it helps increase your sales. ## Charges for Using Amazon Fulfillment Center To use Amazon fulfillment centers, you are required to pay FBA and referral fees. Here is a brief look at these charges: - **Size-Based Fees** – Amazon charges based on the weight and size of your products. There are mainly two size categories. These are standard size and oversize. - **Referral Fees** – Amazon charges a referral fee for all your sales. It may vary based on the category but is usually 15% of each sale. ## Amazon Fulfillment Centers: Locations Around the Globe There are numerous Amazon fulfillment centers across the globe and their number is growing with every passing year. Here is a look at some of the locations around the world where these centers are located: - Connecticut - Arizona - Florida - California - Delaware - Georgia - Idaho - Kentucky - Indiana - Kansas - Maryland - Nevada - New Jersey - New York - Texas - Washington - Canada - India - United Kingdom - Germany - France - Czech Republic - Italy - Spain - Ireland - Poland - Slovakia ## Criteria for Choosing Locations For Amazon Fulfillment Centers Amazon considers various factors while choosing locations for its fulfillment centers. Some of these factors include the real estate cost, supplier accessibility, market demand, and availability of workforce to name a few. ## Conclusion Amazon fulfillment centers have contributed to the growth of several businesses by easing their logistics needs. Thousands of businesses around the globe use this advanced facility provided by the renowned company. The use of high-tech technology, adherence to strict safety guidelines, efficient inventory management, and excellent customer care service lie at the core of the FBA program. Amazon fulfillment centers are located in various parts of the world. They are mostly situated near major transportation hubs. Their location is selected strategically to enable the swift movement of goods. The widespread network of these fulfillment centers can accelerate the growth of your business. You can use it by making a small investment. Amazon partners with various reputed shipping companies to transport and deliver your products safely in a time-bound manner. You can sync your Amazon marketplace with Shiprocket and utilize the excellent international air cargo shipping service and many other logistics solutions provided by [CargoX](https://www.shiprocket.in/x/cargox/). It serves more than 100 international destinations and offers B2B delivery. --- ## https://www.shiprocket.in/blog/air-cargo-services-saving-delivery-time/ --- title: How Air Cargo Services Cut Down Delivery Time For Businesses? - Shiprocket CargoX url: https://www.shiprocket.in/blog/air-cargo-services-saving-delivery-time/ description: Discover how air cargo services revolutionize business deliveries with zero downtime, swift transportation, prompt operations, & global reach. last_updated: 2023-10-04 source: webpage --- # How Air Cargo Services Cut Down Delivery Time For Businesses? In the last few years, there has been a dramatic shift in the global business sector. Businesses seem to have mastered the process of building great products effectively and efficiently, with not much room for real qualitative competition. This makes it easy for consumers to switch sellers without worrying about a drop in the quality of the final product. This has forced businesses to move beyond competing on the quality aspect to now compete on the service front instead, namely, speed of delivery. Customers seem to purchase more, and regularly, from those who seem to make faster deliveries. This necessitates businesses to focus on innovation, resources, and even manpower to become more efficient in their operations and shipping process. This is where air cargo services come in. Globalization and international trade have created an immense demand for goods to be delivered in record time. If your customer buys a cute toy, made in Japan, for their child on Instagram, they are now not expected to wait for months to have it in their hands. This demand has created a unique set of challenges and gaps in the market that have now been bridged, thanks to air cargo services. The market size of air cargo services has increased tremendously in the past few years. It is predicted to grow further to reach [USD 70 billion in 2024 and USD 90 billion in 2028](https://www.thebusinessresearchcompany.com/report/air-cargo-services-global-market-report#:~:text=The%20air%20cargo%20services%20market%20size%20has%20grown%20strongly%20in,(CAGR)%20of%206.3%25.), with a [CAGR of 6.3% and 6.4%](https://www.thebusinessresearchcompany.com/report/air-cargo-services-global-market-report#:~:text=The%20air%20cargo%20services%20market%20size%20has%20grown%20strongly%20in,(CAGR)%20of%206.3%25.) respectively. If you plan to improve your logistics and supply chain management, you have to think of getting a product from point A to the other side of the world in the quickest way possible. To achieve speed, efficiency, and reliability with your cargo, air cargo services are the best option. A company’s ability to deliver products swiftly and efficiently is not only an advantage but a necessity for survival and growth. Therefore, air cargo services have become a linchpin for businesses aiming to slash delivery times and carve a niche in the competitive market. This article helps you understand how air cargo services are transforming the delivery timelines for businesses globally to ensure they stay a step ahead in the global marketplace. *[Image: Air Cargo Services Speeding Up Businesses]* ## Features of Air Cargo Services That Help Businesses Save Time Some of the features of air cargo services that help businesses make fast deliveries are: **1. Zero Downtime** One of the most appreciated and outstanding attributes of air cargo services is its ability to drastically minimize downtime. This is something that the traditional shipping methods fail to do. They also often grapple with unpredictable delays from traffic jams, poor weather conditions, or bureaucratic snags in customs. Contrastingly, such ground-level hindrances barely affect air cargo transport. The operational efficiency of airports and the adherence to tight flight schedules mean that you can move goods with clockwork precision. This reliability is a boon for businesses that operate on strict timelines, as it ensures that these logistics delays do not disrupt the production cycles. **2. Swift Transportation** High Speed is potentially the hallmark of air cargo services. They can cover long distances in a fraction of the time taken by sea or land transport, which cuts down significantly on delivery time. The ability to transport items swiftly is an essential attribute for [delivering perishable goods](https://www.shiprocket.in/blog/how-to-ship-food-and-other-perishable-items/), high-value items, and time-sensitive documents. The swiftness ensures that these goods reach their destination in the best possible or nearly perfect condition and within the demanded timeframe. **3. Prompt Operations** Air cargo services offer businesses unmatched operational efficiency. The streamlined processes for booking, handling, and customs clearance of air cargo ensure the quick processing and dispatch of goods. This promptness in these time-consuming operations helps reduce the waiting time and minimizes the risk of delays and potential financial losses for businesses. **4. Global Reach** Air cargo services spin an extensive web of locations across the globe, offering a wide network and enabling businesses to reach international markets with ease. Companies striving to expand their operations internationally or enter new markets particularly benefit from this global reach. This wide reach helps businesses build a global market presence, as air cargo becomes the tool for smooth and reliable transportation of goods across continents. ## CargoX for Your Business Needs [CargoX](https://www.shiprocket.in/x/cargox/), by Shiprocket, gives businesses an innovative approach to simplify logistics and transportation. We offer a comprehensive suite of logistics services and specialize in providing hassle-free air cargo services that are efficient and cost-effective. The radar of our focus encompasses the following: reducing delivery times, ensuring the safety of goods, and expanding global reach. CargoX has an extensive network of air freight services in place to meet the diverse shipping requirements of its clients. Be it swift transportation of perishables, secure delivery of high-value items, or managing the logistics of eCommerce operations, we know how to best handle the complexities of modern-day shipping and logistics. It makes us an ideal cargo partner for businesses wanting to streamline their supply chain and achieve competitive advantages in their respective markets. ## Conclusion Air cargo services are a vital component in the pursuit of managing logistics and [supply chain processes for businesses](https://www.shiprocket.in/blog/supply-chain-management-functions/). They offer a dependable and effective solution to the challenge of minimizing delivery times. Businesses can enhance their operational efficiency, meet the growing demands of the market, and maintain a competitive edge by leveraging features of air cargo services. Some of the exemplary features of the service include zero downtime, swift transportation, prompt operations, and global reach. --- ## https://www.shiprocket.in/blog/air-freight-rates/ --- title: Air Freight Rates: How Are They Calculated? url: https://www.shiprocket.in/blog/air-freight-rates/ description: Discover how weight, volume, and distance influence air freight rates. Cost calculations can save you money on your next shipment. last_updated: 2023-10-11 source: webpage --- # Air Freight Rates: How Are They Calculated? The shipping industry is growing and developing rapidly. It facilitates the movement of goods through road, rail, air, and maritime transport. The global economy of today depends heavily on the shipping industry. After all, the smooth flow of commodities from one nation to another is essential to the operation of an international trade-based economy. Owing to the developments in air transportation, we can now ship goods swiftly and securely through air routes. Air transportation has several advantages compared to other modes of transport in terms of speed, reliability, and security. However, the charges it imposes for its superior services are accordingly high. Air freight rates generally range from [USD 1.50 to USD 4.50 per kilogram](https://www.worldbank.org/en/topic/transport/publication/air-freight-study). Do you know what factors affect the air shipping charges? Is it an affordable option for all types of businesses? Does it suit the needs of all businesses? It is vital to understand everything about the suitability of freight shipping, its rates and methods to minimise these charges. It will allow you to plan your resources accordingly to ensure that you do not go over your budget. This article details all there is to know about air freight rates, factors that influence them, methods to calculate the freight rate, and different trends seen in recent times in the air freight logistics industry. *[Image: air freight rates]* ## Factors Influencing The Calculation of Air Freight Charges Here are the major factors influencing the calculation of air freight rates: **1. Dimension and Weight** The weight and dimension of your shipment are some of the most important factors influencing the cost of your air freight. The bigger the shipment, the more the weight and dimension. Such consignments will take up more room in the aircraft and this will increase the freight rate. Plus, the weight and dimension also influence how many people will be needed to handle your goods. All these factors will directly add up to your total costs. One of the best ways to mitigate air freight costs is to ensure that you don’t overpack your goods. **2. Freight Route and Distance to be Covered** Distance is another factor directly influencing air freight charges. However, it’s not just the distance between the location of origin and destination that impacts these charges. The route through which the goods will be transported also determines the rate. Longer transport routes mean more fuel consumption, which translates into higher fuel costs for the airlines. This increases the overall air freight rates. As a general rule of thumb, popular routes that have high traffic and competition will be cheaper. On the other hand, less common routes will be more expensive. Moreover, busy international hubs will charge you higher fees. **3. Add-on Services Opted** If you opt for additional services, you’ll have to pay additional charges to ship your goods. Once the shipment booking is completed, these charges will be added to your original air freight bill. There are different types of additional charges levied by the airlines. These include fees for inside delivery, limited access locations, quick or guaranteed services, and pickup or delivery to residential locations. **4. Season and Market Demand** Supply and market demand are also primary factors that determine air freight charges. So, how does it work? During peak seasons with high demand, companies will compete for more space. This increases air freight charges significantly. However, during the months with low demand, the air freight charges will also be low. It’s not just seasonal trends that will influence the freight charges, sometimes weather disruptions can constrain the capacity of the cargo, raising the air cargo shipping costs. Though these are the major factors that influence air freight rates, it’s not an exhaustive list. Several other factors could directly influence your air freight charges. Some of them are supply chain disruptions, fuel prices, the type of goods you’re shipping, the complexity of delivery, geographic location of destination, aircraft capacity, and more. ## Express and International Air Freight Rates Express freight shipments and [international air freight](https://www.shiprocket.in/blog/air-freight-for-international-shipping/) are different from each other. Here’s how: Express air freight is generally handled by a single company. This company takes care of the complete shipment lifecycle. They also manage door-to-door deliveries. On the other hand, international air freight tends to move across several carriers during transit. International air freight shipments are also significantly larger, while express air freight shipments are comparatively smaller. What’s important to note here is the fact that several factors will influence the rates of [international air cargo](https://www.shiprocket.in/blog/international-air-cargo/). These include the cargo being shipped, capacity, and demand. Moreover, all the factors listed above are not to be forgotten while calculating the charges for sending shipments via air. ## Air Freight Charge Calculation Using Volumetric and Actual Weight The weight of the shipments can be an influencing factor while shipping parcels through air. The weights that can be chargeable are gross weight (actual weight) or [volumetric weight (dimensional weight)](https://www.shiprocket.in/blog/volumetric-weight-ecommerce-shipping/). Of the two, the larger will be used to calculate the overall cost of air freight. The estimated weight is completely dependent on the dimensions of the parcel namely length, width, and height. Generally, larger parcels that are light in weight take up more room on the aeroplane than smaller and heavier items. Hence, the chargeable weight is the weight that is higher between the volumetric weight and the gross weight. ### Formula of Actual Weight: **_Actual weight = Product weight (kg) + Packing weight/ Pallet weight (kg)_** ### Formula of Volumetric Weight: **_Volumetric weight = (Length x width x height) / 6000_** ## Air Freight Calculator Many logistics partners now provide a virtual calculator on their website for sellers to determine the price of shipping their consignment using air freight services. This tool is rather simple to use. You will be required to add in the physical dimensions and weight of your consignment. The [calculator calculates the volumetric weight](https://www.shiprocket.in/volumetric-weight-calculator/) and compares it with the good’s actual weight to determine the charges. Finally, the calculator will display a rate that would be an approximation of the costs that you might incur while shipping your parcel. It also incorporates taxes and other charges that are levied for your shipment. ## Recent Trends in International Air Freight Rates January 2024 saw a [10% year-over-year increase](https://www.aircargonews.net/data/volumes-up-10-but-rates-weaken/) in air freight volumes, but because of the availability of capacity, this hasn’t translated into increased rates. January’s greater air cargo volumes are probably partly attributable to shippers, particularly in the garment and manufacturing components industry, switching from ocean to air transport to move products on time for the Lunar New Year. As belly capacity continues to re-enter the market, it is anticipated that [air freight costs will continue to fall](https://www.aircargonews.net/business/supply-chains/airfreight-rates-expected-to-slide-this-year/) in comparison to 2023 levels. Global general air cargo spot rates fell [-12% month over month](https://www.aircargonews.net/data/volumes-up-10-but-rates-weaken/) in January 2024 to an average of USD 2.27 per kg. This was following the global dynamic load factor’s trend, which saw it fall [3% points to 56% in January 2024](https://www.aircargonews.net/data/volumes-up-10-but-rates-weaken/) compared to December 2023. It’s still quite hard to predict the market. We have to wait and watch what happens in February when we might witness a decline in air and ocean volumes as well as rates if the market stabilises more. ## Conclusion Businesses across the world have begun using air freight as a quicker and more secure method of transportation. It has numerous advantages and has made it possible for eCommerce businesses to open up their markets in places untouched. However, shipping your parcels through airways is not as simple as it looks. The cost becomes a primary concern for shipping through air route and understanding the factors that influence the price of air cargo shipping is crucial for you to plan your transportation methods. From distance, location, weight, demand, and services opted, there is a delicate balance that can be struck to keep your shipping costs as minimal as possible. Understanding how you can keep your logistics costs in line is crucial for making profits in your business. You can rely on a trustworthy logistics service provider like Shiprocket’s [CargoX](https://www.shiprocket.in/x/) to transport your heavy and bulk goods across borders using air freight. They provide instant quotes and have no hidden fees. --- ## https://www.shiprocket.in/blog/shipping-companies-in-bangalore/ ```markdown --- title: Best 5 Shipping Companies in Bangalore - Shiprocket url: https://www.shiprocket.in/blog/shipping-companies-in-bangalore/ description: Top shipping companies in Bangalore offering seamless logistics solutions. From Maersk to FedEx, find reliable partners for your business. last_updated: 2023-11-02 source: webpage --- # Best 5 Shipping Companies in Bangalore Bangalore, the capital city of Karnataka, is a key player in the shipping industry. Its strategic location, well-developed infrastructure, and skilled workforce make it a hub for logistics and transportation services. For businesses that deal with shipping and transportation, finding the right shipping company in Bangalore can significantly impact their success. Choosing a reliable shipping partner in Bangalore can help businesses streamline their operations, reduce costs and enhance customer satisfaction. In this article, we will highlight some of the top shipping companies in Bangalore and the unique features that make them stand out in the highly competitive shipping industry. *[Image: Shipping companies in bangalore]* ## What Are Shipping Companies and What Do They Do? Before we dive into the list of the best shipping companies in Bangalore, let’s first understand what shipping companies are and what services they offer. Shipping companies are businesses that specialise in transporting goods from one location to another, either domestically or internationally. They typically offer a range of shipping options, including express delivery, ground shipping, air freight, and sea freight. They also provide various additional services, such as customs clearance, warehousing, and supply chain management. ## Top 5 Shipping Companies in Bangalore ### Maersk Maersk is a logistics and transportation company with a significant presence in Bangalore. It offers to provide end-to-end supply chain expertise while understanding the characteristics of your industry. The company provides a wide range of services to customers in the region, such as container shipping, ocean freight forwarding, customs clearance, and inland transportation. Maersk’s shipping service connects Bangalore with major ports around the world. Maersk also offers a range of value-added services, such as cargo insurance, online shipment tracking, warehouse management and supply chain optimisation, to help customers manage their logistics more effectively. ### Blue Dart [Blue Dart](https://www.shiprocket.in/carrier-integrations/bluedart/) is a trusted and reliable courier and logistics company in India, with a wide network of over 35,000 locations across the country. The company offers a range of domestic and international shipping services, including express delivery, logistics solutions, and eCommerce shipping. One of the key reasons for Blue Dart’s success is its unparalleled customer service, real-time tracking, and customised solutions for different industries. Blue Dart also has a remarkable reputation for on-time deliveries, owing to its substantial investments in technology and infrastructure. The company provides specialised services for various sectors, such as healthcare, automotive, and aviation, further strengthening its position as a leader in the industry. ### FedEx [FedEx](https://www.shiprocket.in/carrier-integrations/fedex/) is a global logistics company that provides a range of shipping options, including express shipping, international shipping, and eCommerce shipping. They also provide freight and supply chain solutions for businesses, along with same-day and next-day delivery options. In Bangalore, FedEx has a strong presence with multiple facilities for sorting, customs clearance, and storage. They are renowned for their advanced technology, efficient operations, and reliable service. In fact, their global network spans over 220 countries, making them a preferred choice for international shipping. One of the key benefits of choosing FedEx is its advanced tracking and visibility tools, which provide real-time updates and alerts for both businesses and customers. This feature ensures that everyone involved in the shipping process is informed and up-to-date on the status of their shipment. ### DTDC [DTDC](https://www.shiprocket.in/carrier-integrations/dtdc/) is one of the largest courier and logistics companies in India, with a wide network of over 10,000 locations across the country. The company offers a range of domestic and international shipping services, including express delivery, air freight, and sea freight. DTDC provides customized logistics solutions for different industries, including eCommerce, healthcare, and automotive, with end-to-end tracking and real-time updates. The company is also known for its eco-friendly initiatives, such as using electric vehicles and sustainable packaging. DTDC has a wide network of franchise partners, making it easy for businesses to access their services across India. The company offers a range of value-added services, such as cash-on-delivery, reverse logistics, and customised packaging. DTDC is also committed to sustainability, with initiatives such as paperless billing and using solar power for its facilities. ### Gati [Gati](https://www.shiprocket.in/carrier-integrations/gati/) is a leading shipping and logistics company in India, offering a range of shipping options, including surface, air, and sea freight. The company provides end-to-end supply chain solutions for businesses of all sizes, including warehousing, inventory management, and distribution. Gati offers specialised services for different industries, such as textiles, pharma, and retail, with a focus on technology-driven solutions for efficiency and cost-effectiveness. The company also provides eCommerce logistics solutions, including order fulfillment, returns management, and last-mile delivery. Gati has a strong focus on technology and innovation, with advanced solutions for supply chain visibility and automation. The company has a fleet of over 5,000 vehicles and a network of over 700 warehouses, making it one of the largest logistics players in India. Gati also provides customised solutions for different industries, such as end-to-end cold chain logistics for food and pharmaceutical products. ## How Shiprocket’s Services Can Benefit Your Business in Bangalore? Shiprocket is a leading shipping company in India that provides a comprehensive logistics platform to small and medium-sized eCommerce businesses. It has a strong presence in Bangalore. Its technology-enabled platform allows businesses to conveniently manage their orders, shipments, and tracking in one centralised place. Shiprocket also provides a diverse range of shipping options, including surface, air, and sea freight, along with custom packaging solutions, return management, and international shipping services, making it a one-stop solution for all eCommerce shipping requirements. Shiprocket’s strong presence in Bangalore is also supported by a dedicated team of logistics experts who closely work with eCommerce businesses to offer personalised shipping solutions. The company’s platform seamlessly integrates with multiple marketplaces and shopping carts, providing businesses with an easy and efficient way to manage their orders. Shiprocket also offers highly competitive rates without any hidden fees or surcharges, ensuring that businesses can make the most of their shipping budgets. ## Conclusion [Shiprocket](https://www.shiprocket.in/), Delhivery, and Blue Dart are all excellent options for businesses in Bangalore. Shiprocket’s innovative technology and extensive network make it a top choice for eCommerce businesses, while Delhivery’s range of services and warehousing solutions are ideal for businesses of all sizes. Blue Dart’s reputation for reliability and efficiency has made it a popular choice among businesses in Bangalore. The shipping industry in Bangalore is thriving, and businesses have access to a range of reliable shipping partners to choose from. Whether it’s domestic or international shipping, eCommerce logistics, or specialised solutions for different industries, the top shipping companies in Bangalore have proven their expertise and reliability. Choosing the right shipping company in Bangalore can make all the difference for businesses, and these five companies are undoubtedly some of the best in the industry. Your Partner in Seamless Supply Chain Solutions. [**Get Started Today**](https://app.shiprocket.in/register?utm_source=SEO&utm_medium=Blogs&utm_campaign=SEO). ``` --- ## https://www.shiprocket.in/blog/sellebration/ --- title: Shiprocket Sell-e-Bration Time! Join The Party for the Seller Family url: https://www.shiprocket.in/blog/sellebration/ description: Sell-e-Bration time with Shiprocket's Thank You Party - an exclusive celebration for our sellers. Celebrate success, grow your business! last_updated: 2023-10-11 source: webpage --- # Shiprocket Sell-e-Bration Time! Join The Party for the Seller Family In December 2023, Shiprocket launched an amazing way to celebrate its sellers’ contributions and success. After all, sellers are the backbone of this collective growth Shiprocket has achieved with its sellers. These sellers have trusted Shiprocket for all their logistics requirements. Now, it’s Shiprocket’s turn to award sellers for their trust, dedication, and hard work. *[Image: Shiprocket sell-e-brations]* ## Why is Shiprocket Organising a Thank You Party for the Seller Family? We at Shiprocket believe that our success is directly tied to the success of our sellers, and this Shiprocket Sell-e-Bration is a token of appreciation for the love and support our sellers have shown us through the years. Sellers have to face a lot of challenges while running their eCommerce business, and they need someone they can trust to overcome these challenges. This is a way for us to appreciate and be grateful for the trust our partners have placed in us. This is a reaffirmation to all our sellers that we will continue to offer exceptional services and customer support in the future. More than anything else, we want to give sellers a chance to celebrate their own milestones and achievements, no matter how small or big they are. ## The Surprise Gifts Prepared for Sellers: Eagerly Wait for It! Here are some surprise gifts we have planned for our sellers as a part of the Shiprocket Sell-e-Bration. **1. Free Earnings** We are offering special ‘Brand Boost’ and ‘Delivery Boost’ programmes that give eligible sellers an opportunity to earn more without paying anything upfront. It will benefit both the sellers and their customers. **2. Freebies** Free shipping plans and credits to the sellers are a part of this Shiprocket Sell-e-Bration. You can also benefit from the zero return to origin (RTO) charges. This means that as a seller, you won’t have to incur any cost if a customer returns their order. **3. Cashbacks** Everyone loves a little cashback! Shiprocket Sell-e-Bration brings exciting cashback and promotion offers for its sellers. This will help sellers save more, and when they save more, they get one more reason to celebrate. **4. Complimentary WhatsApp Messages** Running any successful business is impossible without proper communication. Sellers can maximise communication efforts and will be able to communicate better with their customers with these complimentary WhatsApp messages. This will lead to improved engagement and increased customer retention. **5. Free Collaboration with Influencers** We have come up with a special offer that enables sellers to collaborate with influencers in their industry for free. This can help businesses increase their reach. **6. Free COD Remittance** As part of this celebration, we are offering a 2-day COD remittance for free. Sellers will receive their COD payments and won’t have to pay any additional charges. ## Welcome Gift for New Sellers Entering the Family We at Shiprocket don’t want to celebrate just our existing sellers. We also want our new sellers to know that we are happy to have them onboard. If you are one of our new partners, please follow these steps to claim this exclusive welcome offer: - Go to your Shiprocket account and recharge your wallet with just Rs. 500/- - Make sure you use the code ‘SELLEBRATE500’ while recharging your wallet. - You’ll instantly receive Rs. 1,000/- in your wallet once the recharge is done. ## How to Join the Sell-e-Bration? Joining the Shiprocket Sell-e-Bration is very easy. Here’s how you can do it: 1. Visit the [Shiprocket Sell-e-Bration page](https://www.shiprocket.in/sellebration/). 2. Click ‘Get Started’ to access the offer form. 3. Scroll to the middle of the page. 4. Enter your details to unbox a special offer crafted just for you. 5. Click the ‘Reveal’ button. 6. It will display the special surprise offer and prompt you to claim it. 7. You will then be redirected to another page, where logging into your Shiprocket account is required. That’s it, you’re all set to join the celebration party! ## How Sellers Can Benefit From Sell-e-Bration? Here are some of the biggest benefits of becoming a part of this Shiprocket Sell-e-Bration. - One of the most important reasons you should be a part of this celebration is that you can earn more. You also don’t have to worry about any hidden or additional charges. - We are also offering the lowest shipping rates. It will help you deliver products to your customers at lower costs, which means more profits for you. - Now, with Shiprocket’s zero RTO charges policy, you wouldn’t have to pay any additional charges when a customer returns their order. - You can also increase customer engagement by sending personalised messages to your customers on WhatsApp. - Don’t forget about free collaborations with influencers. Shiprocket Sell-e-Bration brings you a great opportunity to reach a wider audience and amplify your e-commerce business. ## Conclusion We want to extend heartfelt thanks to all sellers who have put their trust in us for all their logistical activities. Shiprocket also wants all its sellers to realise that it is not just a logistics partner for their eCommerce business. It’s a community where you can break eCommerce barriers and redefine success your way. --- ## https://www.shiprocket.in/blog/how-to-calculate-profit-margin/ --- title: How to Calculate Profit Percentage & Profit Margin? url: https://www.shiprocket.in/blog/how-to-calculate-profit-margin/ description: Learn how to calculate profit percentage and profit margin. These calculations are necessary to assess business efficiency. last_updated: 2023-11-01 source: webpage --- # How to Calculate Profit Percentage & Profit Margin? The profit gained by a company in comparison to the total revenue generated by it is called profit margin. This metric is expressed in percentage. When you sell a product at a price higher than its cost price, you gain a profit. The overall profit and the performance of a business can be assessed by calculating the profit margin and profit percentage. These figures help to evaluate the business’ financial stability and potential for growth. A high profit margin should be maintained to achieve financial success. Any business person needs to understand the different types of profit calculation and their formula. This knowledge will help you calculate profit and assess the performance of your business. **Make the smart move – use our [FREE Profit Margin Calculator today!](https://www.shiprocket.in/profit-margin-calculator/)** *[Image: how to calculate profit margin or profit percentage]* ## What is Profit and its Different Types? When the revenue generated by a business surpasses its overall investment cost and taxes, it is said to have earned profit. Profit is divided into different categories. Each of these is calculated using different formulas. It is important to learn how to calculate the profit percentage for each of these. ### Types of Profit and How to Calculate them: #### Gross Profit Gross profit refers to the total revenue an organisation churns after subtracting the expense involved in manufacturing, marketing and selling its products. The same holds true for companies operating in the service industry. The amount involved in providing the service is deducted from the total revenue generated by selling the services to derive the gross profit. In short, subtract the cost of goods sold (COGS) from the revenue generated to get gross profit. Also known as gross income or sales profit, it is reflected on the income statement of an organisation. #### Net Profit Net profit refers to the total income generated by a business after subtracting the cost of goods sold, depreciation, amortisation, interest, taxes and expenses. Also referred to as net income or sales profit, it is the amount left after deducting the revenue generated from the expenses and losses a business incurred during a period. The figures derived reflect a company’s financial standing after all its expenses have been paid. Business owners can create effective financial strategies by looking at the net profit earned by them. It also helps them calculate the tax that needs to be paid. On the other hand, creditors can take a look at the net profit of a business to assess its ability to repay a debt. #### Operating Profit Operating profit is the total earnings from an organisation’s core functions minus interest and taxes levied on it. Any profit generated from any other businesses that it is a part of is not included in this calculation. Operating profit is often confused with EBIT (Earnings before Interest and Tax). It needs to be understood that the two are different from each other as EBIT may include non-operating profit. Whereas, any non-operating income is not a part of a company’s operating profit. Operating profit is said to show an accurate picture of a business’s performance. This is because it is devoid of all the extraneous factors and takes into account all the expenses a company bears to operate its business. A firm is said to have incurred operating loss when the total income generated by its core business is less than its overall expenses. Businesses have the option to present their operating profit figure instead of net profit figures. Many business owners choose to do so if they have a high debt load. This is because the operating profit is likely to show a company’s financial performance in a better light in comparison to net profit. ## How Can You Calculate Your Business Profit? It is important to learn the procedure to calculate your business profit in order to derive accurate figures. The profit formula helps understand the gain made in a given transaction. Different types of profits shared above call for different types of calculations and thus their formulas are different from each other. Given below is the basic formula for computing profit: **Profit = Selling Price (S.P.) – Cost Price (C.P.)** Here, the Selling Price is the price at which a product is sold. Cost Price, on the other hand, is the price at which the product was bought by the seller or the total expense involved in manufacturing it. ## Different Formula for Calculating Profit Let us now understand how to calculate the profit percentage of different types of profit including gross profit, operating profit and net profit. We have also shared how to calculate profit margin percentages. Calculating profit margins is important to compare the profit of your business with that of different organisations in your industry. Investors seek this information to determine which companies are churning more profit so that they can make their investments wisely. ### 1. Profit Percentage Formula As the name suggests, profit percentage is the amount of profit earned expressed in percentage. Here is how to calculate profit percentage: **Profit = Selling Price – Cost Price** **Profit Percentage = Profit/ Cost Price * 100** ### 2. Gross Profit Formula **Gross Profit = Total Revenue – Cost of Goods Sold** ### 3. Net Profit Formula **Net Profit = Total Revenue – Total Cost – Indirect Costs** ### 4. Operating Profit Formula **Operating Profit = Gross Profit – (Operating Expenses – Day-to-Day expenses such as depreciation and amortisation)** ### 5. Operating Margin Profit Formula **Operating Profit Margin = (Operating Profit/ Total Revenue)*100** ### 6. Profit Margin Formula **Profit Margin = (Profit/ Total Revenue)*100** ### 7. Gross Profit Margin Formula **Gross Profit Margin = (Gross Profit/ Total Revenue)* 100** ### 8. Net Profit Margin Formula **Net Profit Margin = (Net Profit/ Total Revenue)*100** ### 9. Average Profit Formula **Average Profit = Total profits/ Number of years of profit** ## Conclusion We are sure, by now you have understood how to calculate margin as well as profit percentage. Different types of profit including net profit, gross profit and operating profit need to be calculated to assess a company’s financial health. This calculation is important for business owners as it helps them understand the rate at which they are growing and further potential for growth. The figures also hold importance for investors, shareholders and creditors as they help them make an informed decision about making an investment or lending money. --- ## https://www.shiprocket.in/blog/operations-management-and-supply-chain-management/ --- title: Difference between Operations vs. Supply Chain Management - Shiprocket url: https://www.shiprocket.in/blog/operations-management-and-supply-chain-management/ description: Explore the difference between supply chain and operations management, unraveling their roles in boosting efficiency and productivity. last_updated: 2023-12-04 source: webpage --- # Difference between Operations vs. Supply Chain Management The journey of completing a product and dispatching it to a buyer is a lengthy and tedious process. It entails multiple external and internal processes. Different departments or companies handle every phase of this journey, with each player playing a significant role in the process. All of them handle different operations of [supply chain management](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) and [operations management](https://www.shiprocket.in/blog/ecommerce-operations-management-strategies/). Despite many similarities, operations and supply chain management are distinct and profound roles. It is essential for any business professional to clearly understand how organisations use these two to boost productivity and efficiency, resulting in larger gains. Let’s explore operations management and supply chain management in detail and how they differ. *[Image: Operations Management vs. Supply Chain Management]* ## What’s the Difference Between Operations and Supply Chain? The table below highlights the difference between operations management and supply chain management. | Supply Chain Management | Operations Management | |------------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------| | Supply chain management is concerned with what happens outside the company. | Operations management is mainly concerned with whatever happens within the company. | | It deals with obtaining materials and delivering products. | It deals with planning and overseeing how the materials obtained are being used in the manufacturing of products. | | A supply chain manager spends time negotiating contracts and understanding suppliers. | An operations manager mainly oversees everyday manufacturing operations and work processes. | | Supply chain activities are usually the same across all industries. | The operations processes are different and depend on the type of industry or product that is being manufactured. | | A third-party agent can easily do supply chain management. | Operations management cannot be outsourced as the data handled can be extremely sensitive and is done by an internal employee. | ## Let’s Talk About Operations Management Operations management is an area of management expertise that handles the internal operations of a business, including maintenance of the building and equipment, manufacturing process, and ensuring the production of products and services that work efficiently to deliver orders on time. An operations manager is responsible for the following: - Creating efficient and productive processes and workflows to enhance the product output for the company. - They are also responsible for budget management and staffing requirements. - They connect and work with other managers as a team to coordinate strategies and plans for better results. - They co-create elaborate plans and processes to reach the organisation’s goals. - Planning and understanding what the near future might hold is their key responsibility. For instance, an operations manager who works at a company that manufactures mobiles might realise that reorganising their assembly processes would make the work more efficient, and hence, they work with other managers to implement this change. They coordinate with SCM (supply chain management) managers to ensure that all inventory is within the budget and will be readily available for use. They also ensure the necessary staff members and operators are present to carry out this operation to meet buyer demands. Similarly, they meet other managers to create long-term plans for the company’s future. **A breakdown of different positions in operations management:** - **Operations Coordinator**: An operations coordinator tends to coordinate office events, provide clerical support, and improve the efficiency of the overall workflow. They are responsible for communicating with potential clients and customers. - **Operations Manager**: An operations manager is the most senior person responsible for the operations domain. They are responsible for reporting to the director of operations. They oversee all the company budgets and staff and also make effective business decisions to lead the team for the future. - **Operations Analyst**: An analytical professional who is simply a part of the operations team and manages all the relevant data is an operations analyst. Their primary activities are optimising workflows, data analysis, suggesting recommendations, and creating operations procedures. - **Director of Operations**: Director of Operations is a position mainly available in larger businesses and organisations. Such companies tend to have a complex operations unit that takes care of a team of operations staff. A director of operations is responsible for making company-wide decisions and improving overall efficiency and productivity. - **Chief Operating Officer**: A chief operating officer is an executive in larger organisations concerned with many operations on staff and resources and workflow processes. They are responsible for building performance reports and analysing relevant data while creating business strategies. They are responsible for managing overall goals and profits. ## Breaking Down Supply Chain Management Supply chain management (SCM) is a collective effort by suppliers to develop a centralised management system for the flow of goods and services. It includes efficient and economical processes that transform raw materials into finished products. SCM is based on the idea that nearly every product comes into the market and generates income. [57% of organisations](https://financesonline.com/supply-chain-statistics/) believe that SCM gives them a competitive edge, enabling them to expand further in the industry. It is made from the efforts of different organisations and involves more than simply inventory and logistics. In SCM, all the coordination of logistics processes is handled by the supply chain manager. **An SCM system consists of five parts:** - **Planning**: The best SCM practices begin with meticulous and diligent planning. The entire process is planned such that all consumer demands are met while they also [forecast future trends](https://www.shiprocket.in/blog/methods-of-demand-forecasting/) accurately. All the raw materials needed during every stage of manufacturing and assembly, along with the staffing needs, are considered beforehand. ERP (enterprise resource planning) systems are also utilised to create these aggregate plans. - **Sourcing**: Relationships with suppliers and logistics agents are crucial to SCM processes. When good and strong relationships are established with suppliers in advance, the chances of a halt or delay in the supply chain processes are reduced. In a nutshell, supply chain processes mainly include ensuring that: - All the raw materials procured meet the needed standards and specs. - All the costs paid for the procured inventory are in line with market expectations. - The supplier is reliable and flexible enough to deliver emergency materials even in cases of unforeseen events. - **Manufacturing**: The manufacturing segment of the SCM process forms the heart. It transforms the raw materials sourced with the help of machinery, labour, and other forces to create the end products. Despite the manufacturing stage being the biggest goal, it does not form the final SCM stage. The manufacturing process is subdivided into inspection, quality control, testing, packing, etc. Being mindful during manufacturing is vital to avoid waste and deviations from the overall process. - **Delivering**: Products are ready for sale after manufacturing and assembling. The distribution process is mostly an act that aids brand recognition, especially when the customer is new. Strong SCM processes offer robust logistics capabilities and delivery channels that promise timely, efficient, secure, and reasonable product deliveries. - **Returning**: The final stage of SCM processes includes returns. This stage is also accompanied by product support. A consumer returning a product is a negative, even worse when the manufacturer is at fault. The return process is termed reverse logistics; every manufacturing company must have a returns facility. On the bright side, returns form an interaction between the consumer and the manufacturer. It provides the manufacturer with valuable insights about how they can improve. Hence, they can be used to optimise the SCM processes effectively. ### How does Supply Chain Management Play a Crucial Role in Operations Management? Both supply chain and operations management help in adding value to a business. They both drive efficient processes and increase revenue for a company. With those objectives in mind, the two roles are largely interlinked. - SCM handles the process of enabling the product to be produced, and operations management oversees the operations behind that production. - Several domains need supply chain management and operations management irrespective of the business moving service, raw materials, data, or money in the hands of the customer. - In smaller businesses, these roles tend to overlap and can be completed by a single person or department. The skills involved in both these processes are similar and can be completed by the same department. - Decision-making, organisation, goal-setting, communication, and cross-functional leadership are the major responsibilities that these two functions share. ## Conclusion Supply chain management and operations management are two aspects of manufacturing businesses that [enable order fulfillment](https://www.shiprocket.in/fulfillment/). Although these functions have several similarities, they differ in many aspects. The first forms an external lens, while the latter uses an internal lens to govern the manufacturing processes. Supply chain and operations management are equally responsible for ensuring smooth, efficient workflows and processes. Regarding larger organisations, the SCM processes become a part of the operations management processes. However, in smaller businesses, they come under the same umbrella. --- ## https://www.shiprocket.in/blog/air-freight-provider/ --- title: How to Choose the Ideal Air Freight Provider for Your Business? url: https://www.shiprocket.in/blog/air-freight-provider/ description: Thorough knowledge of the industry, good customer service, & the use of high-tech systems are some of the qualities of an ideal air freight provider. last_updated: 2023-10-11 source: webpage --- # How to Choose the Ideal Air Freight Provider for Your Business? Businesses across the globe are using air freight to expand their global reach and generate greater revenue. The eCommerce industry growth is the major factor that contributed to the flourishing air freight sector. Statistics reveal that goods worth more than [USD 6 trillion](https://www.toclogistics.com/air-cargo-facts-and-figures/) are transported to different parts of the world via air every year. This amount is likely to rise in the times to come as the number of businesses trying to establish a global foothold is increasing with every passing day. Air freight is comparatively costlier than the other modes of transport. Even so, it offers numerous benefits, owing to which its popularity is on the rise. It enables quick and efficient transportation of goods to ensure timely deliveries. You should choose a reliable air freight provider to enjoy these benefits with peace of mind. Selecting an ideal air cargo provider is crucial for secure and successful deliveries. We are going to help you with this critical task. In this article, we have shared some guidelines to help you find a reliable air freight provider for your delivery needs. *[Image: Choose the Ideal Air Freight Provider]* ## Features to Look for in an Excellent Air Freight Provider It is predicted that the number of aircraft carrying cargo will increase from [1,782 to 2,920](https://chartersync.com/air-cargo/8-air-cargo-facts/) during the period 2019 to 2039, at a global level. This shows that the use of air cargo is likely to increase in the coming years. With this, the number of air freight providers is also expected to rise. Choosing between so many available options can be quite perplexing. It requires a systematic approach. Many things need to be factored in before selecting a service provider for your business. **Here are some key points to consider while partnering with an air freight provider:** ### Experience and Expertise in the Industry To fly your goods successfully to different parts of the world, it is important to follow stringent guidelines. There are different [types of air cargo](https://www.shiprocket.in/blog/types-of-air-cargo/), including general cargo, special cargo, live animals, [dangerous goods](https://www.shiprocket.in/blog/dangerous-goods-shipping/), perishable cargo, high-value goods, mail cargo, and temperature-controlled cargo among others. Different transportation guidelines have been set for each of these types and they need to be strictly adhered to when shipping goods. Knowledge about all these guidelines and other clauses related to air cargo is essential to ensure smooth transportation of goods. Firsthand experience in this field is an added advantage. It gives an insight into the operations and industry best practices. An experienced air freight provider is more likely to complete the groundwork quickly and ensure timely deliveries. Thus, it is important to assess the service providers on these parameters before moving further. ### Destination Network To deliver your goods to different parts of the world, it is important to go for an air freight provider with a widespread global network. It should particularly have a strong network in the countries you are targeting. It is suggested to invest time in verifying that the company covers a large number of destinations including the key markets across the globe. It is equally important to check if it partners with multiple airlines worldwide to ensure smooth and swift deliveries. The air freight provider should be able to manage domestic as well as international shipments seamlessly. ### Customer Service Customers expect excellent customer service from the companies they deal with. They look for their queries and complaints to be resolved at the earliest. As per a survey, [78% of the customers](https://www.helpscout.com/75-customer-service-facts-quotes-statistics/#:~:text=89%25%20of%20consumers%20are%20more,who%20offer%20excellent%20customer%20service.) will give another chance to a business even after it commits a mistake if its customer service is brilliant. Such is the power of customer service. However, the mistake most people make is that they do not assess the quality of customer service a brand offers before choosing it. Even if the product or service is good, poor customer service can ruin the experience. When it comes to air freight, you may want to inquire about your package at certain stages during the transit. Likewise, you might require help with documentation or some other related assistance. To ensure you get all the needed assistance timely and accurate, it is essential to choose an air freight provider that boasts excellent customer service. Reportedly, [around 3 out of 5 customers](https://www.helpscout.com/75-customer-service-facts-quotes-statistics/#:~:text=89%25%20of%20consumers%20are%20more,who%20offer%20excellent%20customer%20service.) agree that good customer service makes them loyal to a brand. If you too agree to it, then consider this factor timely. Find out whether the freight provider’s customer support personnel are knowledgeable, reliable, and willing to help. ### Use of Advanced Technology Air cargo providers are leveraging new-age technologies such as the Internet of Things and Big Data. These facilitate real-time tracking of cargo, streamline freight operations, and predict potential risks during the transit. With the use of advanced systems, companies ensure timely and efficient delivery of goods to various parts of the world. They can avert any issues that may hinder the smooth transportation of goods. It is suggested to go for an air freight provider that offers a user-friendly platform for [tracking your shipments](https://www.shiprocket.in/shipment-tracking/) in real-time. Such ease of access and transparency indicates a business’ commitment to serve the customers efficiently. Some air cargo providers offer additional services, such as automated alerts and electronic documentation. ### Dependability and Timely Delivery Lastly, the air freight company you choose must be completely dependable. Its management as well as workers must be committed to prioritising the customers’ needs. They should have a track record of ensuring smooth and timely deliveries. It is suggested to learn about the service provider by checking its testimonials or getting in touch with its previous clients. The company must also have strong contingency plans in place to tackle unforeseen situations that may arise during the course. It is important to understand the strategies they plan to use to avert delay in case of an unforeseen situation. ## Conclusion Choosing an ideal air freight provider is crucial to ensure your goods reach their destination safely and timely. You can drill down to find a suitable and reliable logistics service like [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) that can swiftly and securely transport air cargo across borders. They use advanced technology, provide excellent customer service, and have a widespread network in more than 100 international locations. It is anticipated that the global air cargo market will grow by [19.52 million tonnes](https://www.helpscout.com/75-customer-service-facts-quotes-statistics/#:~:text=89%25%20of%20consumers%20are%20more,who%20offer%20excellent%20customer%20service.) between 2023 and 2027. This means that it will grow at a [CAGR of 5.32%](https://www.helpscout.com/75-customer-service-facts-quotes-statistics/#:~:text=89%25%20of%20consumers%20are%20more,who%20offer%20excellent%20customer%20service.) during this period. Thus, the number of air cargo providers may also increase worldwide. Some of them may even offer services at a lower price in an attempt to capture the market. Following the above checklist should help in finding a reliable freight partner. --- ## https://www.shiprocket.in/blog/dhl-courier-charges/ --- title: Shiprocket Blog - Ecommerce Shipping and Logistics Tips url: https://www.shiprocket.in/blog/dhl-courier-charges/ description: A collection of helpful tips and blog posts for eCommerce businesses to make more profit with their products shipping using different couriers and methods. last_updated: 2023-11-24 source: webpage --- # Learn everything about eCommerce, logistics & beyond Explore expert perspectives, success stories, and shipping strategies shaping the future of commerce. ## Recent highlights ### Convenience Fee: Meaning, Legal Rules & Business Use Cases Digital payments have made online shopping faster and much more convenient. However, this means additional transaction and processing costs for... [Explore Article](https://www.shiprocket.in/blog/convenience-fee/) - **Author:** Sahil Bajaj - **Read time:** 7 min - **Published on:** March 23, 2026 ### Shipping vs. Delivery: Understanding the Key Differences [Explore Article](https://www.shiprocket.in/blog/shipping-vs-delivery/) - **Author:** Sahil Bajaj - **Read time:** 6 min - **Published on:** March 23, 2026 ### Top Warehouse Management Trends in India [2026] [Explore Article](https://www.shiprocket.in/blog/top-warehouse-management-trends/) - **Author:** Sanjay Kumar Negi - **Read time:** 8 min - **Published on:** March 23, 2026 ### Clothing Industry Trends 2026: Growth & Demand Insights [Explore Article](https://www.shiprocket.in/blog/clothing-industry-trends/) - **Author:** Sanjay Negi - **Read time:** 3 min - **Published on:** March 23, 2026 ## Dive into Our Top Blogs ### 15 Most Selling Products on Amazon in 2026 The eCommerce giant, Amazon, is one of the most popular online marketplaces in India. According to Similarweb, Amazon’s India website... [Explore Article](https://www.shiprocket.in/blog/most-selling-products-on-amazon/) - **Author:** Sahil Bajaj - **Read time:** 13 min - **Published on:** December 4, 2025 ### Top 10 Products Export From India 2026 [Explore Article](https://www.shiprocket.in/blog/top-10-products-export-from-india/) - **Author:** Sumana Sarmah - **Read time:** 6 min - **Published on:** August 28, 2025 ### Air Freight Charges: India to Global Rates & Cost Guide [Explore Article](https://www.shiprocket.in/blog/air-freight-charges-india-guide/) - **Author:** Sahil Bajaj - **Read time:** 7 min - **Published on:** April 15, 2024 ### 20 Most Demanded Online Products in India [2026] [Explore Article](https://www.shiprocket.in/blog/most-demanded-products-india-online/) - **Author:** Sahil Bajaj - **Read time:** 9 min - **Published on:** September 30, 2022 ## Featured Categories - [Amazon](https://www.shiprocket.in/blog/category/amazon/) - [Business](https://www.shiprocket.in/blog/category/business/) - [eCommerce](https://www.shiprocket.in/blog/category/ecommerce/) - [eCommerce Shipping](https://www.shiprocket.in/blog/category/ecommerce-shipping/) - [Shiprocket CargoX](https://www.shiprocket.in/blog/category/cargox/) - [Shiprocket Quick](https://www.shiprocket.in/blog/category/shiprocket-quick/) - [Shiprocket X](https://www.shiprocket.in/blog/category/shiprocket-x/) ## Subscribe to our newsletter Be the first to receive exclusive offers and the latest news on our products and services directly in your inbox. --- ## https://www.shiprocket.in/blog/bill-of-lading-in-logistics/ ```markdown --- title: Bill of Lading: Meaning, Types, Example and Objectives - Shiprocket X url: https://www.shiprocket.in/blog/bill-of-lading-in-logistics/ description: Unlock the power of Bill of Lading in logistics with our comprehensive guide. Learn how this essential document streamlines shipping processes, ensures legal compliance, and optimizes supply chain efficiency. last_updated: 2023-11-08 source: webpage --- # Bill of Lading: Meaning, Types, Example and Objectives A significant part of business logistics is moving goods from the point of origin to the customer using documents that establish proof of ownership at every stage. While there are many such transitional documents, a bill of lading is the most important of all shipping documents. A bill of lading is a legal document that provides evidence of the shipment. In this quick guide, we will explore the need for bills of lading, its types, examples and significance. Let’s delve in! ## Understanding Bills of Lading A bill of lading is also called a BL or BoL. It is a legal document issued by the transportation company to shippers. It contains a number of details – type of goods, quantity of goods, and the destination to which it has to be carried. Apart from being a document of proof of ownership of goods being transported, it becomes a shipment receipt when the agent delivers it at the given destination. As a result, this document must travel with the shipped goods and has to be signed by officials at the carrier, the shipper, as well as the receiver. To summarise, the bill of lading is regarded as proof of ownership/legal document in the following instances: - BL is a title to goods described - BL is a receipt of shipped goods - BL is an agreement stating the terms and conditions for the goods to be transported Given the legal importance of bills of lading, responsible personnel must be appointed to handle them at every stage of the logistics process. ## Different Types of Bills of Lading Considering that businesses deal with a broad range of products that move across borders, bills of lading are created for specific documentation purposes. These are: - **Inland BL:** It is the agreement between the shipper and transporter to move goods overland, often to ports for international shipping. - **Ocean BL:** When products need to be transported internationally by sea, the Ocean BL is needed. It serves as the receipt to the shipper from the carrier and as a contract of transportation. - **Negotiable BL:** This type of BL is different from uniform and other types of BL as it allows the contract of carriage to be transferred to a third-party provider. - **Claused BL:** This is a unique type of BL as it describes the damages in delivered goods or a shortfall. It usually implies financial loss as the exporter is penalised for non-compliance with the stated contract. - **Clean BL:** This BL is issued by the product carrier to validate that packages are undamaged, comply with the number of units in the contract, and have no deviations in quality. - **Uniform BL:** This is a BL which signifies the agreement between the exporter and carrier with respect to the products, items or property being transported. - **Through BL:** This particular type of BL allows goods to be transported locally and overseas. It doubles as a cargo receipt, carriage contract and, in some exceptional cases, as the title for the products. Considering that every type of BL has its own implications, businesses should choose the appropriate bills of lading. An incorrect BL could lead to delivery delays, difficulty in locating goods, or loss during transportation. ## Bill of Lading in Action: An Example To better understand the actual working of bills of lading, let us consider the example of a fictitious business named A1Foods that receives shipments of fresh meat and fish six times a week. The process is as follows: - The manager will first determine the daily requirements of these products. - Fills out a purchase order (PO) - Ensures the owner signs the PO after a thorough review - Emails it to the vendor - The vendor procures the supply. - Issues bill of lading to a representative from the carrier - The carrier delivers the meat and fish to A1 Foods. - The manager compares delivery with the bill of lading for product details like units, type of fish/meat and other details - The manager forwards it to owners if bills of lading match - The owner reviews and approves payment to the vendor Thus, a bill of lading is a process which has several checks and balances to ensure a quality supply of goods and payment. In the example, the owner reviews the PO and BL to make the payment. If the two documents do not match, then the manager requests the vendor for an explanation. The third employee can verify the payment services for accuracy and prevent errors. ## Purpose Behind a Bill of Lading The bill of lading is the most important document to process shipments accurately. Here’s why: - Firstly, it establishes the contract terms between the carrier and the shipping company. It holds legal binding in matters of dispute. - In addition, it creates a hierarchy of control within an organisation to deal with placing orders. It effectively prevents pilferage, theft or misuse of company trust in managers placing the orders. - Thirdly, it acts as a receipt of shipped products. ## The Functions and Objectives of a Bill of Lading The simple components of bills of lading establish the functions and objectives of using such a document. The bill describes in detail the goods that are being transported. Lading is the process of placing described products into ship storage. BoL can be handwritten, printed, or in digital forms that outline the conditions and terms for transportation. It includes the type of the goods and the quantity of goods being sent to the destination as well as any special instructions in dealing with the goods. The objective of issuing BL is to establish an agreement between the carrier and the shipper regarding the receipt of goods. It also records the condition of the goods at the time of shipping. As a result, BoL acts as a valid document to prove the quality of shipped goods. ## A Closer Look at the Contents of a Bill of Lading Bills of lading typically include the following contents: - Name and address of the shipper - Name and address of the consignee - Date of delivery - City/port of delivery - Type of transport - Type and quantity of goods being shipped - Type of packaging - Shipping date and estimated date of arrival - Shipping route (including stops/transfers) - Item description - Terms and conditions of the transportation (including special handling instructions) **Bill of Lading vs. Invoice: How Do They Differ?** | Points of Distinction | Bill of Lading | Invoice | |-----------------------|----------------|---------| | Purpose | A legal document that governs the transportation of goods | A commercial document listing the products or services provided to a customer | | Issuer | Carrier | Seller | | People Involved | Shipper, carrier, and consignee | Seller and purchaser | | Contents | Description of goods, quantity of goods, destination, and any special instructions. | Type of product, price per unit, number of units, total amount, taxes, and buyer contact information. | ## Conclusion The different types of bills of lading and their purposes demonstrate their significance in the logistics industry. They hold critical legal importance as a contract that establishes the transaction between the transport company and a shipper to move specific quantities of goods to a prescribed destination. Secondly, it becomes a vital receipt of shipment, and thirdly, it establishes a control hierarchy to prevent theft of goods during transportation. If you are a business with a well-established local network and want to expand your customer base internationally, bills of lading become essential legal documents for your expansion. You must understand the workings of the different types of bills of lading and choose the appropriate type when you engage in international shipping. ``` --- ## https://www.shiprocket.in/blog/air-cargo-from-india-to-the-usa/ --- title: Air Cargo From India To USA: Guide for Smooth Shipping url: https://www.shiprocket.in/blog/air-cargo-from-india-to-the-usa/ description: Air cargo from India to the USA has seen an upward trend over the last few decades. Many businesses are choosing this to deliver their goods. last_updated: 2023-10-11 source: webpage --- # Air Cargo From India To USA: Guide for Smooth Shipping India ships goods to various parts of the world including the United States. Air shipping regulations between India and the United States are clearly defined owing to which they have developed strong trade relations. The trade between the two countries has grown over the decades. For years, China was India’s top trading partner however it was replaced by the US in 2019. Reports suggest that trade between India and the United States grew to [USD 142 billion from USD 16 billion](https://www.searates.com/blog/post/everything-you-need-to-know-about-shipping-from-india-to-the-us) between 1999 and 2018. Air cargo from India to the USA has witnessed a surge just as the sea cargo. The inclination towards air cargo is, however, growing. The trend is expected to grow further as businesses in India are trying to provide fast and efficient delivery of goods to their customers residing in the US. It is important to have a clear understanding of the customs regulations and other norms related to air freight from India to the USA to ensure the smooth transportation of shipments. In this article, we have shared comprehensive information about the intricacies involved in transporting goods from India to the USA via air. **Read on to find out!** *[Image: Air Cargo From India To USA]* ## Air Shipping From India To The US: Overview Of The Process As mentioned above, the trade between the two countries grew from 1999 to 2019. This growth was hampered in 2020 as several businesses came to a standstill during the COVID-19 pandemic and trading between nations was restricted. The United States and India were among the countries that were worst affected by the pandemic. However, the relations between them grew stronger as they supplied necessary medicines and medical equipment to each other in an attempt to control the pandemic. Air freight from India to the USA was used for the purpose as it enabled quick deliveries while keeping the shipment secure. It fulfilled the urgent medical requirements during that crucial phase. India is one of the largest suppliers of agricultural products and various other goods to the US. Rice, precious gemstones, and electronic devices are among the goods that are exported in huge quantities. Statistics reveal that exports from India to the US reached [USD 78.54 billion](https://www.ibef.org/indian-exports/india-us-trade) in 2023. Air cargo shipping from India to the USA involves a series of steps that have strict guidelines attached to them. Having a thorough knowledge about the kind of goods you can send to trading partners and how to get clearance for the same is crucial. It is also important to have a fair idea about the cost involved in the process to make necessary arrangements. ## Different Steps or Stages For Shipping Products Internationally Here are the steps to be followed while shipping products internationally: 1. **Export Haulage –** This step involves transporting goods to the airport or port by arranging appropriate means of transport. 2. **Origin Handling –** During this step, the goods are prepared for international shipping by packing and labeling them appropriately. It also involves collecting and preparing the documents to make sure they comply with the export regulations. 3. **Export Customs Clearance –** This step involves preparing and submitting the customs documentation which includes the export declaration, packing list, and commercial invoice. This step must be handled cautiously to ensure the accuracy of documents. 4. **Air Freight –** For air freight from India to the USA, you require booking space on an aircraft. Finding a reputed shipping company helps manage this step efficiently. It takes care of the logistics, customs, and documentation. 5. **Import Customs Clearance –** As the goods arrive in the USA, they go through import clearance. To ensure this step passes smoothly, you must comply with the customs regulations of the USA. It is essential to show all the relevant documents such as the import declaration, commercial invoice, and [bill of lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/). 6. **Destination Handling –** Local transportation companies come into the picture during this step. They pick up the goods from the airport and transport them to their destination in the United States. 7. **Import Haulage –** This involves arranging the appropriate mode of transportation to deliver the goods to their final location. ## List of Prohibited Items When Shipping From India To The USA It is important to have a clear understanding of the prohibited items when [shipping from India to the US](https://www.shiprocket.in/shipping-from-india-to-usa/) to avoid hassle and delays. Here we provide a list of the prohibited items. However, it is recommended to check the same with your freight forwarder as there may be changes in the regulations at any time. - Hazardous materials, such as corrosives and radioactive substances - Flammable liquids, gases, and chemicals - Live animals (without necessary permits and documentation) - Cultural artifacts and antiques (without the required permits) - Firearms, guns, and ammunition - Ivory and products made from endangered animals - Explosives, including fireworks - Communication devices or radio transmitters (without authorization) - Pornographic materials - Goods infringing intellectual property rights (such as counterfeit brands) - Narcotics and illegal drugs - Counterfeit or pirated goods - Seeds, plants, and agricultural products (without proper permits) - Prescription medications (without relevant documentation) - Tobacco products (exceeding the personal use limits) ## Current Trade Relations Between India and The USA Trade relations between India and the US are quite cordial. The United States is India’s largest trading partner. India reportedly had a trade surplus of [USD 28.30 billion](https://www.ibef.org/indian-exports/india-us-trade) with the United States in 2022-23. Pharmaceutical products, gems, jewelry, electronic goods, light crude oil, and petroleum are some of India’s major exports to the US. Statistics reveal that the USA is India’s third largest investor with its total FDI inflow from April 2000 to March 2023 being [USD 60.19 billion](https://www.ibef.org/indian-exports/india-us-trade). ## Air Cargo From India to The USA: Shipping Costs and Shipping Time The shipping cost of air freight from India to the USA varies depending on various factors. It largely varies between USD 2.50 and USD 5.00. One of the first things that is considered while determining shipping cost is the type of cargo being transported. There are different [types of air cargo](https://www.shiprocket.in/blog/types-of-air-cargo/) including special cargo, general cargo, live animals, perishable cargo, temperature-controlled cargo, and mail cargo among others. The amount charged by the shipping companies varies largely depending upon the type of cargo to be transported, the weight of the cargo and the distance to be covered. In addition to this, you may also be charged airport transfer fees. The charges for air freight are certainly higher than the sea shipping. However, it enables quick deliveries. This has made it an ideal choice for shipments that are small and lightweight. ## Major Shipping Ports in India and the US Here is a look at the major shipping ports in India and the US: ### Ports in India - **Mumbai Port –** This is India’s largest port by size with four jetties. It facilitates the transportation of bulk cargo. Most of its container traffic is sent towards the Nhava Sheva port. - **Jawaharlal Nehru Port –** Nhava Sheva – It is the largest container port in India. More than half of the total container cargo passes through this port. - **Chennai Port –** It is the second-largest container port in the country. It witnesses a huge rush of containers almost all around the year owing to its connectivity with more than 50 ports worldwide. Reports suggest that it handles over 60 million tonnes of cargo every year. - **Port of Mundra –** This is India’s largest commercial and container port. Situated near Mundra, Gujarat, it is known for its huge infrastructure. Owned by the Adani Group, the port has 24 berths. Statistics reveal that it handled [155 million tonnes](https://en.wikipedia.org/wiki/Mundra_Port) of cargo in 2022-2023. - **Kolkata Port –** Also known as the Syama Prasad Mookerjee Port, it is located approximately 203 kilometers away from the sea. The port built by the British East India Company is spread across an area of 4,500 acres. It has 34 berths in Kolkata and 17 in Haldia. It mainly transports iron ore, cotton textiles, and leather. ### Ports in the US - **New York Port –** New York Port is the East Coast’s busiest port. It is known to be the chief economic engine of the region. The airports in the region make it the busiest center for air freight flights. Several international flights carry tonnes of cargo from this port to different parts of the world. - **Port of Long Beach –** The second busiest container port in the United States, Port of Long Beach, is the chief gateway for trade between the US and Asia. It is spread across an area of 3,200 acres and has 80 berths and 10 piers. This popular port adjoins another major port in the United States, the Port of Los Angeles. - **Savannah Port –** Located in Georgia, this is also among the busiest seaports in the United States. The facilities at this port include Garden City Terminal, Target Corporation Facility, Heineken USA Facility, SeaPoint Industrial Terminal Complex, Savannah Port Terminal Railroad, Ocean Terminal, and IKEA Facility. - **Port of Los Angeles –** It registers huge volumes of containerized trade year after year. The busiest container port in North America, it is known for its efficient infrastructure. It adjoins the Port of Long Beach and encompasses 25 cargo terminals and 8 container terminals in addition to 82 container cranes. - **Port of Houston –** It is one of the largest ports in the world. Located in Texas, it is a huge complex spread across 50 miles. Initially, its terminals were confined to the Houston city. However, gradually they expanded and began providing facilities in several communities in the adjoining areas. It has 5 major general cargo terminals and 2 cargo container terminals. ## Air Cargo From India To USA: Overview Of Required Documentation Here is an overview of the main documents that need to be produced while sending air freight from India to the USA. 1. **Commercial Invoice –** This is the proof of payment for the shipment 2. **US Customs Invoice –** This includes the value and description of the goods in the shipments in addition to the details about the country in which the products have been manufactured. 3. **Inward Cargo Manifest –** It contains the list of the items in the shipment 4. **Bill of Lading or Airway Bill –** Bill of Lading is a legal receipt issued for [ocean freight](https://www.shiprocket.in/blog/air-vs-ocean-freight-in-international-shipping/). It is issued by the carrier. [Airway Bill](https://www.shiprocket.in/blog/what-is-airway-bill-awb/), on the other hand, is for air freight. This bill is issued by the airline. 5. **Packing List –** It includes details about the dimensions and volume of the cargo. The packing list also has the contact information of the buyer and the seller. ## Conclusion Air freight from India to the USA is used to transport a wide variety of products under different cargo categories. Stringent guidelines have been outlined for shipping air cargo from India to the USA. More and more businesses in India are choosing air freight for delivering goods to their customers in the United States. This is because air cargo ensures speed, reliability as well as security. However, you can avail of these advantages only if you choose a trusted international logistics service provider like CargoX. [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) ensures shipping brilliance. With its widespread network, spread across over 100 overseas regions, it enables the transportation of goods to different parts of the world in a quick and hassle-free manner. Timely delivery and safety of the shipment are among its top priorities. It provides real-time tracking of shipments and offers excellent customer service to guide you at various steps of the process. From documentation to customs clearance – you can sail through each step smoothly with CargoX’s help. --- ## https://www.shiprocket.in/blog/ways-to-transport-dangerous-goods-by-air/ --- title: Safe Air Transport: Essential Ways to Ship Dangerous Goods url: https://www.shiprocket.in/blog/ways-to-transport-dangerous-goods-by-air/ description: Learn the crucial ways to transport dangerous goods by air safely and efficiently. Discover IATA's regulations, & emerging technologies. last_updated: 2023-10-11 source: webpage --- # Safe Air Transport: Essential Ways to Ship Dangerous Goods Over [1.25 million shipments](https://www.iata.org/en/publications/newsletters/iata-knowledge-hub/what-you-need-to-know-about-the-transport-of-dangerous-goods-by-air/#:~:text=Every%20year%20more%20than%201.25,regulations%20must%20be%20followed%20precisely.) of hazardous materials are transported every year in air cargo. Industry experts predict the growth of air cargo to go up by [4.9% annually](https://www.iata.org/en/publications/newsletters/iata-knowledge-hub/what-you-need-to-know-about-the-transport-of-dangerous-goods-by-air/#:~:text=Every%20year%20more%20than%201.25,regulations%20must%20be%20followed%20precisely.) for the next five years, significantly increasing the volume of dangerous goods. Given the quantity of dangerous materials carried through the air route, it’s imperative to have strict safety regulations in place. To make policies regarding the flying of hazardous air cargo, the International Air Transport Association (IATA) evaluates the risks involved and collaborates with the International Civil Aviation Organization (ICAO) to draw, update and refine these regulations. It ensures that stakeholders have access to the latest guidelines for the safe handling and shipment of dangerous items. Understanding what items are included in the dangerous goods category is crucial before shipping them. The manual by IATA Dangerous Goods Regulations (DGR) defines dangerous goods (also referred to as hazardous materials or hazmat) as substances that pose potential risks to health, safety, property, or the environment. You’ll find these items listed in the IATA DGR. This article will help you get a deeper insight into the intricacies of flying dangerous goods. *[Image: ways to transport dangerous goods by air safely and efficiently.]* ## Some Common Dangerous Goods Mostly, the shippers who have profound knowledge and expertise in hazmat transportation manage the majority of hazardous shipments for the consignor. A list of hazardous goods transported via air includes the following: - Aerosols - Lithium batteries - Infectious agents - Fireworks - Dry ice - Engines and machinery powered by gasoline - Lighters - Paint ## International Air Transport Association (IATA) Regulations IATA’s Dangerous Goods Regulations offer a user-friendly manual that synchronises with the safety transport guidelines for hazardous materials laid down by the International Civil Aviation Organization (ICAO). Moreover, these regulations comprise the United Nations’ classification of substances under dangerous goods classes and a clear definition of their eligibility and requirements for air shipment. By merging the safety standards of both ICAO and the UN, IATA streamlines the protocols for dangerous goods shipping, which guarantees the implementation of the most stringent safety measures. ## International Civil Aviation Organization (ICAO) Standards ICAO (International Civil Aviation Organization) is the body responsible for laying down the global standards for the secure transport of dangerous goods by air. These technical instructions are the most potent way to make air transport safe and secure and alleviate the risk to passengers, aircraft, crew, and the environment. The ICAO standards also act as a foundation for national and international regulations governing the air transport of dangerous goods. It also includes the directives adopted by the International Air Transport Association (IATA) for its member airlines. Here are some of the standards set by ICAO for handling dangerous goods in air transportation: **Dangerous goods classification**: ICAO categorises dangerous goods into 9 different classes, based on the kind of risk they present. Each class of goods requires its specific packing, labelling, and marking before being shipped. Some examples of these classes are explosives, gases, flammable liquids, and infectious substances. **Packaging requirements for hazardous goods**: For obvious reasons, the shipment packaging is supposed to align with the testing standards set by the ICAO. These standards come with a set of instructions to contain and secure the above-mentioned dangerous goods throughout the transportation process. This especially helps as these goods often have to face changes in temperature, pressure, and sometimes even intense movement during their journeys. **Marking and labelling**: There is a specific process for handling each class of dangerous goods, and therefore marking and labelling play a very important role. The marking not only conveys the class of dangerous goods, but they also contain symbols that convey their respective hazards. **Documentation of dangerous goods**: Shippers must accurately fill in every detail to complete the documentation for each shipment. This includes a shipper’s Declaration for Dangerous Goods, which details the contents, class, and quantity of the dangerous goods being transported. **Handling and stowage instructions**: A lot can go wrong with these dangerous goods, especially during a long journey by air. The ICAO standards have set out guidelines for handling and stowage as well. Special focus is given to the segregation rules as some of the incompatible dangerous goods if put together can create disastrous reactions. **Training personnel**: To enforce the safe handling of these goods and ensure the instructions are followed to their absolute best, ICAO mandates proper training of those handling shipments. All the end-to-end personnel involved in the transportation process, like the packers, shippers, handlers, and flight crew are trained in the regulations and safe handling procedure of dangerous goods. **Emergency response prep**: Despite the best training and preparation, disasters can still occur. Therefore, the carriers are also required to be well prepared with emergency response protocols, in case any incidents with these dangerous goods occur. **State and operator variations**: ICAO sets the standards and at the same time they also recognise that these standards may vary for different countries and carriers. Therefore, it makes room for variations as long as the minimum safety regulations are met and the variations only add to the safety. **Extra security provisions**: Dangerous goods also bring with them the danger of misuse and unlawful interference. To minimise this, the ICAO also has provisions for security screening and oversight of shipment. ## Preparing for Transport Shippers need to prepare materials correctly and in compliance with the regulations set for transporting dangerous goods across destinations. You can begin this process by accurately identifying the hazardous material, followed by using robust packaging that is capable of enduring the stresses of loading and transportation. Other relevant features that your packaging must have include the ability to prevent any damage or leakage and shield the contents from extreme pressure and temperature fluctuations during transit. Moreover, you need to accurately mark and label each package, along with specific handling instructions and its hazard classification. Shippers need to know that air transport only allows certain types of hazardous materials in freight containers or ULDs. You have to adhere to the guidelines mentioned in the IATA Dangerous Goods Regulations (DGR). ## Safety Measures During Transportation IATA diligently guards all the people involved in handling the shipments, like the personnel, passengers, and aircraft, in this transportation process. This body continuously updates and adapts its regulations and practices to meet the ever-evolving needs, while ensuring that the transport of dangerous goods through air is safe and efficient. **So, what can you do to enhance the safety of the transportation process? The strategies you see below will help you achieve the same:** **1. Complying with up-to-date regulations** The first and foremost thing to ensure the safety, swiftness, and cost-effective shipment of dangerous goods is compliance with the latest set of regulations. When you stay updated with these regulations, it not only streamlines the shipping process but also saves you from the potential financial and logistical setbacks related to non-compliance. Your shipments may get potentially detained, refused, or delayed, if you neglect or miss out on following any of the updated guidelines regarding the shipping of dangerous goods. Moreover, non-compliance may attract substantial fines. In certain jurisdictions, you may even face legal action from regulatory bodies for the unauthorised transport of hazardous materials. **2. Train for it** To prevent the ship from a possible wreck caused by the carrying of dangerous goods, shippers need to undergo intensive training in handling these types of goods and pass some relevant tests. This training can gear you up to perform your duties in accordance and compliance with regulatory standards. **3. Take accreditation for your team** Getting a Competency-based Training and Assessment (CBTA) accreditation puts a stamp on your organisation’s training programmes and assures that these programs align with the IATA Dangerous Goods Regulations. So, technically this accreditation emphasises a competency-based approach to training, which includes: - Customising and suiting training to specific job functions - Promoting ongoing learning and improvement - Focusing on intensive learning instead of mere tests that you need to pass - Bringing together the necessary knowledge, skills, and attitudes to perform like a professional - Making your safety management systems (SMS) application better than before - Reinforcing the availability of skilled and competent trainers **4. Digitising your operations** Open your current model to digital operations to improve the safety of shipping dangerous items by air. Digitisation brings in modernised operations, slashes some costs, and also cuts safety risks. But the catch is to factor in things like proper packaging and accurate documentation to maintain the safety of these goods. Furthermore, go ahead and prepare the Shipper’s Declaration of Dangerous Goods (DGD), which holds a prominent place in this process. It contains important details for the entire shipping journey. Moreover, digitising the DGD process will also minimise the risk of human error, which is a critical consideration given the high volume of shipments processed daily. You must use this approach to streamline operations, which promotes safer and more efficient handling of dangerous goods. ## Training for Personnel Involved There is specialised training tailored to specific roles in the shipping industry. Some of the professionals who are trained to handle the shipping of dangerous goods are: - Personnel dedicated to accepting dangerous goods consignments - Transporters of infectious substances - Shippers and packers - Security screening staff - Loadmasters and load planners - Training instructors ### Sources for Training Be particular about taking comprehensive training to fully adhere to the regulations specified in the IATA Dangerous Goods Regulations (DGR). IATA’s training programmes fit perfectly with these regulations, enabling the smooth and safe transport of dangerous goods by air. To go further into the details of such training programmes, you can explore options like Dangerous Goods Digital Training and learn about the pressing need for such training to transport these goods safely. Additionally, many other resources are available to guide you in obtaining a dangerous goods certification meeting IATA’s regulatory standards. ## Emerging Technologies in Dangerous Goods Transportation Digitalising the shipping process for handling dangerous goods has become a cakewalk with IATA’s introduction of the DG AutoCheck. The innovative digital tool progressively pushes airlines, ground handlers, and freight forwarders to automatically verify the compliance of shipments with the IATA Dangerous Goods Regulations. DG AutoCheck, therefore, is a magnificent tool to streamline the acceptance process and enhance safety. DG AutoCheck puts the mandatory acceptance checks stipulated by international regulations in a row while processing both electronic and scanned paper Dangerous Goods Declarations (DGDs). It diligently compares every entry against the IATA regulations and propels thorough compliance. The system cleverly prevents progress to subsequent sections until you resolve all the queries in the current section, such as completing document verification before proceeding to package inspections. In case the system stumbles upon a few regulatory discrepancies or areas needing manual inspection, it alerts the user for additional checks. DG AutoCheck also brings in features like exporting dangerous goods data for creating notifications to the pilot-in-command (NOTOC) and generating detailed acceptance and rejection reports for managerial review. DG helps airlines and ground handlers with its ability to aid in the precise and efficient acceptance of dangerous goods shipments. Along with these two beneficiaries, It allows freight forwarders to conduct preliminary checks before submitting documents and parcels to airlines. This “pre-acceptance check” process diffuses the risk of shipment rejection and avoids potential delays and fines. ## Conclusion The way to swing through this tricky transportation process of dangerous goods is to adopt a comprehensive strategy. The strategy encompasses many aspects from choosing the appropriate packaging for dangerous goods to ensuring that the labels and markings meet regulatory standards. It also involves engaging in preparatory steps to bring about total compliance. The tools that help you touch base with this compliance include resources like IATA’s dangerous goods training courses, Competency-based Training and Assessment (CBTA) accreditation, DG AutoCheck, and adherence to the IATA Dangerous Goods Regulations. These elements are collectively beneficial to establishing and maintaining high safety standards in the shipment process. You can entrust logistics services like Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) for transporting any of your heavy and bulk consignments across borders. However, for shipping dangerous goods, you should find a freight service that specialises in moving such items with care following IATA guidelines. --- ## https://www.shiprocket.in/blog/types-of-cargo-transportation/ --- title: Types of Cargo Transportation: Exploring Trade Channels url: https://www.shiprocket.in/blog/types-of-cargo-transportation/ description: Different types of cargo transportation require different mediums. We have explained commonly used transportation of cargo. last_updated: 2023-11-01 source: webpage --- # Types of Cargo Transportation: Exploring Trade Channels Various types of goods are transported from one place to another daily. This movement can be within a country, between countries, or between continents. These goods transported using different mediums through land, water, and air routes are referred to as cargo. The cost involved and the time taken to transport the cargo varies depending on the mode of transportation you select. Their reach also differs. Land-based cargo transportation, for instance, has its limitations. It can only be used to transport goods within a country or to the adjoining countries that can be reached via road. Research shows that the global land freight forwarding market is expected to grow at a [CAGR of 7.2%](https://www.verifiedmarketreports.com/product/land-freight-forwarding-market/) to reach a market size of [USD 291.3 billion in 2025](https://www.verifiedmarketreports.com/product/land-freight-forwarding-market/). Water-based cargo transportation enables shipping goods across borders and so does air-based cargo transportation. However, the latter enables speedy deliveries while the former may take longer to reach the destination. In this article, you will learn about the different types of cargo transportation methods in detail. The information is meant to help you choose the most suitable medium to ship your cargo from one place to another. *[Image: Types of Cargo Transportation]* ## Land-based Cargo Transportation It covers the transportation of cargo through trains, trucks, and other means of land transport. There are three main types of land transportation. Here is a look at the same: - **Trucks** – Trucks are widely used to transport goods within a city, country as well as outside. They reach where trains and other modes of transportation cannot, thereby providing end-to-end connectivity. You can send your goods from warehouses in one state to retail stores in another. - **Railways** – Trains are used to transport huge quantities of goods to distant places connected through rail routes. Tonnes of food grains are transported each day to different places via goods trains. This is a more sustainable method of transportation as trains leave less carbon footprint compared to trucks. - **Pipeline Transport** – This medium is used for international land transportation. Crude oil, chemicals, and gases are mostly transported using this means of transportation. Land transport is commonly used to ship huge tonnes of goods and is largely known for the benefits it offers. However, it also has certain drawbacks. Here is a brief look at the various advantages and disadvantages of this type of cargo transportation: ### Advantages 1. **Good Accessibility** – Land transportation such as trucking gives access to remote locations, thereby enabling deliveries to different places easier. 2. **Economical** – This mode of shipping goods is fairly economical compared to air and water. 3. **Best for Small Distances** – Rail and road transport is the best option when it comes to transporting goods to shorter distances. ### Disadvantages 1. **Susceptible to Delays** – Land-based cargo transportation is susceptible to delay more than sea and air transport. This is because they often face the issue of traffic congestion, especially while moving within a city or at borders. In addition to delaying the shipment, it adds to the operational cost. 2. **Increase in Pollution Levels** – Trucks as well as trains use high amounts of fossil fuels and emit harmful gases. Increasing use of land transportation is adding to the pollution levels and causing harm to the environment. ## Water-based Cargo Transportation This involves shipping goods by boats and ships across rivers, lakes, seas, and oceans. For centuries, ships have been used as a vital means to transport different types of goods from one place to another. Statistics reveal that the deadweight tonnage of container ships has grown from around [11 million metric tons to approximately 293 million metric tons](https://www.statista.com/topics/1367/container-shipping/#topicOverview) from 1980 to 2022. From food grains to heavy machinery, ships prove to be useful for carrying all kinds of cargo. Let us understand water-based cargo transportation better by looking at its advantages and disadvantages. ### Advantages 1. **Economical** – The cost involved in shipping freight overseas via water is quite low in comparison to transporting by air. This is why water-based cargo transportation is being used extensively by businesses around the world. 2. **Vast Reach** – You can ship your goods to various countries around the world using water transport. This medium has helped several companies spread their business overseas and expand their reach. 3. **Huge Storage Capacity** – Ships offer huge storage capacity. Thus, you can ship huge amounts of goods at a time through water. 4. **Reliable** – Ships are dependable as they can keep going even when the weather is unfavourable. If you use this mode of transportation, then the movement of your cargo will not stop unless there is some major problem. Your shipments may face delays with air transportation as flights get delayed more often. 5. **Eco-friendly** – As compared to other modes of transportation, this one does not cause much harm to the environment. ### Disadvantages 1. **Time Consuming** – Shipments take weeks to reach your customers across borders when you choose this mode of transportation. It is not favourable for cases that require speedy deliveries. 2. **Accessibility** – Many places do not have ports suitable for all types of cargo ships while others might not have the required facilities to unload different kinds of cargo. This can lead to delays in delivery. 3. **Not Suitable for Special Cargo** – It can be difficult to ship special cargo such as perishable goods and live animals using this mode due to the time taken for the transit. ## Air Cargo Transportation Air cargo transportation is the fastest but also the most expensive of all. Its popularity is growing because of the increasing competition in the eCommerce industry. Businesses are trying to establish a place in the market by ensuring fast and efficient deliveries to their customers around the world. Stringent guidelines have been set for [air freight](https://www.shiprocket.in/blog/air-freight-for-international-shipping/) to ensure secure and timely deliveries. Research shows that pharmaceutical and healthcare products have been the most rapidly growing air cargo sectors over the last few years. The trend is likely to continue in the years to come. Let us understand the advantages of air cargo as well as its drawbacks: ### Advantages 1. **Speedy Deliveries** – As already mentioned, air freight ensures speedy deliveries. Thus, it is suitable for shipping goods that need to be delivered quickly to overseas markets. 2. **Transportation of Perishable Items** – [Perishable items](https://www.shiprocket.in/blog/prohibited-items-for-international-shipping/) that do not have a long shelf life can be safely transported using this medium. 3. **Safety of Cargo** – Cargo is shipped safely and securely using this medium due to the strict guidelines attached to it. Thus, there is a low chance of damage to the goods during the transit. ### Disadvantages 1. **Expensive** – Many businesses, especially those that are bootstrapped or have a limited budget, refrain from using air freight owing to the cost involved. 2. **Limited Capacity** – Unlike ships, flights can only accommodate smaller loads. They cannot carry huge tonnes of goods at once. They are also unsuitable for shipping bulky items. 3. **Relies on Weather Conditions** – Air freight can be impacted adversely due to bad weather conditions such as heavy rain, fog, hailstorms, and snowfall. This often results in flight delays, thereby causing delayed deliveries. ## Specialised Cargo Transportation Specialised cargo transportation involves the shipping of goods that are difficult to be moved long distances using normal shipping methods. They also have special guidelines for packaging, labelling, and shipping. Most of them require additional documentation. The items that require specialised cargo transportation include dangerous goods, live animals, perishable cargo, temperature-sensitive products, and important documents among others. Here is a look at the different kinds of specialised cargo transportation options: 1. **Expedited Delivery** – It is used for goods that need to be shipped quickly. The most optimal route is taken to ship these goods so that they reach their destination fast. 2. **Oversize Freight** – Specialised cargo transportation is also used for shipping large items. 3. **Temperature-Controlled Transportation** – It is used for shipping pharmaceutical products and perishable items. Using this specialised cargo transportation, such items reach their destination safely. ## Conclusion Modern businesses rely upon different types of cargo transportation methods to ship their goods to various destinations around the world. All the mediums of transportation mentioned above support businesses across various industries and help in expanding their reach. Each of these has its own set of advantages and limitations as shared above. It is important to assess your shipping needs to understand which mode of transportation is best suited to your needs and go for it. You can approach logistics services to have a smooth shipping experience. Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) is a trustworthy name in the field of logistics service that facilitates seamless air cargo shipping across borders. They follow a customer-centric approach. They prioritise efficient and timely deliveries by leveraging digitalised procedures. Cargo X boasts a well-trained staff that ensures on-time pick-up and delivery to enhance your customer experience. --- ## https://www.shiprocket.in/blog/expedited-freight-shipping/ --- title: Expedited Freight Shipping: Types, Benefits, Challenges url: https://www.shiprocket.in/blog/expedited-freight-shipping/ description: Discover how expedited freight shipping methods enhance supply chain efficiency, ensuring the swift and reliable delivery of your cargo. last_updated: 2023-10-11 source: webpage --- # Expedited Freight Shipping: Types, Benefits, Challenges eCommerce shipping is constantly pushing businesses to meet increasingly demanding delivery schedules. Getting freight to land at your consignee’s doorstep before it’s too late compels you to push the boundaries of standard freight services. In such situations, where you need the freight to reach quickly, expedited freight helps you stretch your limits. Expedited freight shipping is not just a luxury solution to meet tight delivery schedules but a necessity to stay competitive in the industry. But what is expedited freight, and how does it help? Well! It’s a service that charges a premium to deliver goods at a faster speed than [standard shipping options](https://www.shiprocket.in/blog/economy-vs-standard-international-shipping/) and drastically cuts down transit times. You may have some urgent shipments, high-value cargo, or time-sensitive deliveries to make. Expedited freight helps you get through such time-bound deliveries in no time, maintaining the safety and perfect condition of the goods. This article will shine a light on the deeper aspects of expedited freight and highlight its part in improving the speed and efficiency of supply chains for greater customer satisfaction. *[Image: expedited freight shipping]* ## Types of Expedited Freight Shipping The different types of expedited freight shipping are discussed below: **1. Sprinter Vans** Sprinter vans are the agilest option in the expedited freight arsenal. They’re ideal for small, time-sensitive shipments that need to be moved quickly over land. These vans are specifically suitable for direct deliveries of high-value goods, documents, or parts that are necessary for preventing operational downtime in industries like manufacturing or technology. The compact size of Sprinter vans provides a bunch of benefits: they make loading and unloading faster, allow nimble navigation through urban areas, and help avoid the delays that usually occur when you use larger freight vehicles. Businesses opt for Sprinter vans for transporting shipments that require a mix of speed, security, and efficiency. **2. Straight Trucks** Straight trucks, often called box trucks, offer a middle-ground transport solution in terms of size and capacity for expedited freight. They’re larger than Sprinter vans but are more manoeuvrable and faster than the traditional semi-trucks. They comprise enclosed cargo areas that protect goods from any external elements due to exposure and also from potential theft. This feature makes straight trucks an excellent choice for transporting larger shipments that need expedited delivery. Businesses mostly use straight trucks for delivering goods directly to customers (D2C) or other businesses (B2B). Putting straight trucks to use bypasses the need for additional handling and warehousing, which helps reduce your transit times and any potential delays. **3. Air Freight** When time is your top priority, and your shipment needs to travel long distances or overseas quickly, air freight is the fastest shipping option available. [Air freight](https://www.shiprocket.in/blog/air-freight-for-international-shipping/) is capable of moving goods across continents and oceans in a matter of hours. It may take days or weeks by land or sea to accomplish the same task, making these modes unfit for international expedited freight. Air freight is indispensable for high-value, perishable goods or urgent shipments that cannot afford the delay of ground transportation. This mode of transportation may be costlier than others, but offers an unmatched speed of delivery and global reach for critical shipments. ## Benefits of Expedited Shipping Expedited shipping offers unmatched advantages to businesses that prioritise speed and reliability in their logistics operations. Here are a few key benefits: **Assured Delivery Times** One of the most amazing advantages of using expedited shipping is the guarantee of delivery times. This predictability in delivery times is an invaluable asset for businesses that operate on tight schedules and have no scope to afford any delays. Assured delivery times mean that companies can plan their supply chain activities with a high degree of confidence. They are aware of exactly when their goods will arrive with these fixed timetables. The dependability feature of expedited shipping helps businesses maintain seamless operations. Having the operations sorted means companies can avoid costly downtimes and meet strict deadlines, which is very important for time-sensitive products. **Faster Transit Speeds** Expedited shipping is literally another word for speed. By opting for expedited services, businesses can massively reduce the transit time of their shipments. They achieve this speed through direct routes, fewer stops, and the use of premium transportation modes like air freight or dedicated ground services with team drivers capable of covering extremely long distances quickly. Faster transit speeds of expedited shipping are highly suitable and generally preferred for delivering perishable goods, high-value or luxury items, or any time-sensitive cargo. It allows companies to swiftly respond to market demands, replenish stocks in time, and provide an exceptional customer experience by making timely deliveries. ## When Should Shippers Consider Expedited Freight Services? Businesses can consider choosing expedited shipping in the following circumstances: **Addressing Supply Chain Issues** When you encounter unexpected supply chain disruptions, like production delays, inventory shortages, or sudden surges in demand, expedited shipping comes to your rescue. It allows firms to quickly adapt to changes and deflect any potential impacts on their supply chain operations. As businesses cut down the transit times, they’re able to replenish stocks faster, meet customer demands punctually, and maintain a smooth flow in their supply chain. **Retaining Product Value** If you’re shipping perishable goods, pharmaceuticals, or any products with a limited shelf life, then using expedited freight services will surely pay off. These services ensure that such time-sensitive or temperature-sensitive items reach their destination before their value diminishes. Speed is an important factor for this type of shipment to preserve product quality, efficacy, and safety. It ultimately shields the reputation of your business and the trust your customer vests in you. **Avoiding Equipment Downtime** In industries where businesses rely on machinery and equipment, downtime may lead to major financial losses. Most importantly, such businesses need expedited freight services for delivering spare parts and necessary components quickly to prevent or reduce any possible disruptions in their operations. This proactive response on the part of businesses saves them from bearing exorbitant costs associated with halted production lines or service delays. **Protecting High-Value Shipments** High-value or luxury items, because they’re exorbitantly expensive or of high strategic importance, often require the added security and speed that expedited freight services provide. This speedy service reduces the delivery time for these valuable items and guards them against potential risks during transit. It brings peace of mind to both shippers and recipients. **Nurturing Supplier Relationships** Timely delivery is a key modern-day need for businesses to sustain solid relationships with their suppliers and partners. They can nurture such partnerships by increasing the reliability and efficiency of expedited freight services, which help them foster trust and satisfaction. These services can specifically play a crucial part in delivering critical components required for production purposes or fulfilling obligations to customers. It makes all the parties involved in the supply chain feel that they can rely on each other. ## Minimising Unnecessary Use of Expedited Shipping More often than not, the responsibility of making timely deliveries falls on the shoulders of the transportation department. This may force them to use expedited freight services to fulfill this duty, especially when upstream activities or inaccuracies leave them with no other choice. Improving forecasting and gaining better insight into both current and incoming inventory levels can help you diminish the use of expedited freight services. Moreover, assigning internal accountability for the expenses associated with expedited shipping leads to using such services more judiciously. Everyone is excited to expedite shipments until the burden of additional costs falls over them. This diverts our attention to the importance of transparency and responsibility in managing logistics costs. It also encourages a more strategic approach to shipping and inventory management in a business. ## Factors Influencing the Cost of Expedited Freight Factors influencing the cost of expedited freight are: - **Weight:** Expedited freight often uses air transport for part of its journey, where the dimensional weight becomes crucial. This measurement evaluates the volume of the package in contrast to its actual weight. Then, airlines charge customers based on whichever of these values is greater, between the package’s weight and the space it occupies. - **Delivery time:** The delivery deadlines majorly influence the cost. So, the deliveries that are relatively more urgent incur a higher fee. - **Distance:** The distance from the shipment’s origin to its destination also affects the cost of expedited freight. Longer distances generally invite higher costs. This sheds light on the fragile balance between speed, space, and cost in expedited freight logistics. ## Challenges in Accessing Expedited Freight Services There are a few hurdles you may need to jump through when using expedited freight services. You may face relatively higher costs than standard shipping, limited availability in peak or holiday seasons, and strict requirements for regulating cargo. The high quality you get with expedited freight services comes at a premium price. This premium or added cost can strain your budget, especially if you run a small or medium-sized business. During high-demand periods, like holidays or industry-specific peak times, it becomes increasingly difficult for businesses to get their hands on expedited shipping options. This can lead to delays in delivery. Moreover, you need well-thought-out preparation to keep up with the strict criteria for shipments, like the size and weight restrictions and packaging standards. These factors collectively call for careful consideration and strategic planning by businesses willing to use expedited freight services for their urgent shipping needs. ## Expedited Freight Shipping Across Borders [Cross-border](https://www.shiprocket.in/blog/a-guide-to-returns-management-in-cross-border-shipping/) expedited deliveries require coordination and cooperative efforts from multiple stakeholders. For instance, think of a shipment travelling from the borders of Canada to the United States. This shipment process will need coordination among the original sender in Canada, a logistics company, a transport provider, a customs agent, possibly other border services, the transporter on the U.S. side, and sometimes even a representative from the receiving company. These parties need to collaborate to make a successful delivery. Effective communication is a very integral and crucial requirement for standard deliveries. So, Imagine! How flawless must be the communication for an expedited freight delivery? Moreover, reducing the chances of delay is also vital for expedited freight deliveries. For example, the moment your goods are ready for dispatch, a vehicle needs to be on standby, regardless of the time or day. The customs agent must also prepare and precisely complete all entry and customs documentation for a seamless handover. Needless to say, this kind of operation runs 24/7. ## Minimising Risks and Delays Effective communication and knowing the deadline beforehand are extremely crucial in reducing the risk and delays in shipping. This critical information helps streamline the process by minimising unnecessary exchanges and choosing a perfectly efficient shipping route. Opting for an expedited freight due service, considering cost alone, may not be a great idea. If you pick a relatively cheaper option, it may leave you in the middle of bewildering complications. For instance, getting a low quote might mean that the provider still does not have a driver in place. The provider failing to find one in time can cause severe delays in your delivery. It’s also way more important to confirm or reconfirm the delivery address for urgent orders as compared to regular orders. This is because standard delivery orders may have the flexibility to adjust the address shortly after placing an order, but rush orders have a narrow window to such immediate amendments. Trying to change an address after the shipment has been dispatched to a private courier can complicate the expedited freight shipping process. ## Conclusion In this fast-reeling global market, expedited freight services are a big-time necessity for businesses to make timely deliveries and sustain customer satisfaction. These expedited freight services make dealing with urgent shipments, protecting valuable cargo, and following tight schedules a breeze. Expedited freight, which consists of options such as sprinter vans, straight trucks, and air freight, is a significant component in time-sensitive logistics. However, using such services requires careful consideration on behalf of the companies. They must evaluate their supply chain strategies to alleviate the reliance on expedited freight options. Businesses need to focus on improving their inventory management and communication to make this possible. Moreover, analysing and willfully comprehending the costs and challenges of expedited freight helps companies make decisions that enhance efficiency and meet the demands of a gushing market. However, you can avail of these advantages only if you choose a trusted international logistics service provider like CargoX. [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) ensures shipping brilliance. With its widespread network, spread across over 100 overseas regions, it enables the transportation of goods to different parts of the world in a quick and hassle-free manner. --- ## https://www.shiprocket.in/blog/shadowfax-courier-charges/ --- title: Shadowfax Courier Charges: How Much Will it Cost You? url: https://www.shiprocket.in/blog/shadowfax-courier-charges/ description: Get a complete breakdown of Shadowfax courier charges & understand the variables affecting pricing. Stay informed & plan effectively. last_updated: 2023-11-01 source: webpage --- # Shadowfax Courier Charges: How Much Will it Cost You? eCommerce businesses hold prime importance today. Their ability to provide a flexible and reliable shopping experience has increased their demand rapidly. They provide you with a simple alternative method to shop, but have you ever wondered how they will keep up with their shipping needs? Everyone wants what they ordered immediately or at least as soon as possible, hence the requirement for efficient and quick logistics solutions is vital. Here enter the trailblazer known as Shadowfax. They are an impressive logistics company that can reach across the country with their in-house solutions. Shadowfax boasts more than [2 lakh deliveries in a day](https://www.shadowfax.in/blog/shadowfax-building-indias-most-trusted-partner-network). With its strong network and presence, Shadowfax is giving its competitors a run for their money through its express shipping, lightning-fast last-mile deliveries, tracking technologies, and more. This article will describe everything Shadowfax has to offer and why you must choose them to be your logistics partner. ## Shadowfax Delivery Rates For Different Locations The table below highlights the Shadowfax courier charges. | All Locations | Prices (Without Tax) | |------------------------------|----------------------| | 0 to 4 Kilometers | INR 50 | | Per km after 4 kilometres | INR 10 | | Their maximum serviceable distance is 7 km only. | | Shadowfax offers very affordable prices when compared to other businesses. They ensure timely and efficient services enabling easy deliveries for their consumers. They ensure that orders that are not accepted by the buyers easily get returned to the seller. However, delivery charges for both ways are chargeable. ## Maximum Radius Served by Shadowfax The strides Shadowfax has reached in extending and expanding its geographic reach to serve eCommerce businesses in our country are extremely impressive. They have created a wonderful **delivery network that extensively spans across the country covering over 1800 pin codes and over 70 cities**. Shadowfax directly manages 10 cities that offer them the most demand and they handle the rest through partnerships with local delivery franchises and companies. It allows customers in even extremely remote locations to enjoy the merits of dependable and timely deliveries along with the added feature of giving jobs to local people. They intend to extend their reach through their flagship programme called WINGS. It allows local delivery agencies to join their extensive network. They have even invited grocery shops to join their network through the WINGS programme. This unique approach allows Shadowfax to use these partners’ knowledge and expertise to enable quicker, more efficient, and precise deliveries. It poses advantages to the local delivery agents and the opportunities to expand their business by tapping into the added demand produced by Shadowfax. ## How Fast Will the Shadowfax Rider Reach the Destination? Shadowfax has more than [30 lakh verified riders](https://www.shadowfax.in/about-us), with 1.5 lakh monthly transacting delivery partners, and more than 15 lakh daily orders. Shadowfax riders reach their destination extremely efficiently and they make it their goal to provide their customers with [on-time deliveries](https://www.shiprocket.in/blog/on-time-delivery/). They have different delivery speeds and delivery options that come with different costs. These services can be as quick as 30 minutes to same-day deliveries and [air freight](https://www.shiprocket.in/blog/air-freight-for-international-shipping/) services to international destinations, taking 1-5 business days. Based on your requirements, you can choose the service that suits you best. When compared to sea and road transportation, air shipping is the quicker alternative. It is also Shadowfax’s most preferred mode of shipping due to its convenience, speed, and ability to keep up with time-sensitive schedules. The timeline for air freight deliveries has been substantially reduced from four days to one day. About [98% of all of Shadowfax’s intercity deliveries](https://www.shadowfax.in/blog/why-is-shipping-with-domestic-aviation-gaining-rapid-mileage) are done via air shipping. ## Shadowfax Central Helpline: Addressing Customer Queries Customer service is a key department that any company requires. There must be an avenue for customers to reach out with their queries and problems. Shadowfax has taken care of this through a simple helpline by supporting their customers when they require it. You can use the information given below to contact them when necessary: - You can send an email to ‘[email protected]’ when you have inquiries - You can also gauge support from the customer support portal on their website by getting in touch with them or raising a query. Some common complaints that users face with [Shadowfax’s services](https://www.shiprocket.in/carrier-integrations/shadowfax/) are tracking delays in delivery, and problems with COD orders. The customer care team is efficient and they handle these problems by giving their callers immediate guidance to resolve these issues. For example, when you experience difficulty in tracking your shipment, just call the customer care number. The support team will give you all the necessary information to help you monitor your package. Customer care executives also assist you in solving delivery delays and COD issues. ## Raising a Grievance Regarding Delivery: Guide for Sellers To file a complaint and enable Shadowfax’s team to help you take action and get a resolution, you can follow these steps: - Visit Shadowfax’s website - Fill in your personal information and create an account - On the website, go to the “File a Complaint” tab - Choose the option “Shadowfax Delivery” and fill in your complaint along with the necessary details - Get replacements/ refunds/ damage claims from Shadowfax Delivery After you register a complaint, a customer service executive will look into the matter and contact you via email or phone to inform you about the actions or ask for further details. ## Charges for Returning Undeliverable Packages If a customer has not accepted an order, it will be returned to the merchant. However, it’s important to note that delivery charges will be applicable for both journeys. ## Charges Imposed in Different Circumstances Here are the charges imposed by Shadowfax in the following situations: **1. Order Cancellation by Seller Before Pick-Up** In case the merchant cancels the order when the rider has reached the location but has not picked up the order, 25% of the delivery charges will be imposed as compensation. **2. Order Cancellation by Seller After Pick-Up** If the merchant cancels the order after pick up, Shadowfax imposes 100% of applicable delivery charges. **3. Order Cancellation by Rider** Lastly, if the rider has cancelled the order, **Shadowfax will pay 60% of the total order value. However, it has set an upper limit of 1.5% of total orders. After this benchmark, Shadowfax will pay 60% of the total order value, up to a maximum of INR 3000**. ## Compensation by Shadowfax for Damaged or Lost Item Shadowfax understands the problems arising from goods getting damaged or lost. Thus, it pays you 60% of the total order value of the goods that are damaged or lost. However, once applicable, there are two benchmarks set for the compensation amount. These include green, i.e., 3% of total orders and red, i.e., 6% of total orders. After these benchmarks, Shadowfax will pay you 60% of the total order value for the damaged or lost goods. However, Shadowfax has set the maximum liability at INR 3000. ## Conclusion eCommerce businesses need efficient logistics solutions to keep up with their rapid demand. For them, it is all about creating timely deliveries to enhance the shopping experience for their customers. Seamless parcel deliveries are crucial to retain customers and Shadowfax provides exactly that. They are an emerging courier and shipping company offering creative and cutting-edge solutions to meet the needs of businesses of any size. They are strongly committed to the satisfaction of their consumers. Shadowfax has a well-established network in India and they have partnered up with several local courier and delivery agencies to ensure timely deliveries even in the most unreachable locations. It also has a strong customer service department that allows its consumers to ask for guidance and immediate resolution of their issues. Today, Shadowfax is a leading player in the delivery services sector in India, catering to more than 2500 cities and over 15000 pin codes. --- ## https://www.shiprocket.in/blog/how-to-ship-essentials-products-covid19-lockdown/ --- title: How to Ship Essential & Non-Essential Products Amid Covid-19 Curfew in India? url: https://www.shiprocket.in/blog/how-to-ship-essentials-products-covid19-lockdown/ description: With the Omicron variant becoming dominant in India, what India is facing is probably the third COVID-19 wave. During this wave, the latest updates coming in from the government of India and respective state governments is that sellers are allowed to ship essential as well as non-essential products across India. The burning question, however, is how can you ship these items? last_updated: 2023-10-07 source: webpage --- # How to Ship Essential & Non-Essential Products Amid Covid-19 Curfew in India? With the Omicron variant becoming dominant in India, what India is facing is probably the third COVID-19 wave. During this wave, the latest updates coming in from the government of India and respective state governments is that sellers are allowed to ship essential as well as non-essential products across India. The burning question, however, is how can you ship these items? Here’s the [list of products that you can ship within India](https://www.shiprocket.in/blog/list-essential-products-ship-covid-19/). Shiprocket is working closely with its [courier partners](https://www.shiprocket.in/carrier-integrations/) to ensure smooth delivery across maximum pin codes. *[Image: help deliver essential items]* Here is how you can begin shipping essential products with Shiprocket: ## Documentation Required 1. Valid invoice 2. Company Authorized Letter 3. Authorization letter from FSSAI (Optional) 4. Copy of Drug License (Optional) 5. GST Compliance (Optional) 6. Name, Number, and Pickup Location If you are a seller who sells essential and non-essential goods and wants to ship with Shiprocket, please follow the link – [https://www.shiprocket.in/ship-essential-products-covid-19/](https://www.shiprocket.in/ship-essential-products-covid-19/). Here are the latest updates on the serviceable pin codes and [courier partners](https://www.shiprocket.in/blog/fedex-and-delhivery-comparison/). ## Shiprocket Courier Partners Operational for Delivery of Goods At present, we have 25+ active courier partners with whom you can deliver your essential and non-essential goods. You can choose any partner as per your requirements and ship your products with them. ## Serviceable States & Pincodes ### Delivery Pincodes You can deliver your goods to 19000+ pin codes in India. Besides, you can also ship orders to 220+ countries* with Shiprocket. **This number can vary based on updates from courier partners** ## Conclusion Shiprocket is working day and night to make shipping accessible to sellers who want to ship their products during these difficult times. If you are a seller who wants to ship these products and are looking for a reliable shipping service, we are here to help you. Just [click here](https://www.shiprocket.in/ship-essential-products-covid-19/), or call us at 9711623070. --- ## https://www.shiprocket.in/blog/airport-to-airport-shipping/ --- title: Airport to Airport Shipping: Everything You Need to Know - Shiprocket CargoX url: https://www.shiprocket.in/blog/airport-to-airport-shipping/ description: Ins & outs of airport-to-airport shipping. Streamline logistics, reduce costs, & improve delivery times for safe transport between airports. last_updated: 2023-10-11 source: webpage --- # Airport to Airport Shipping: Everything You Need to Know The world has come a whole lot closer with air transportation. It has also facilitated the growth of international trade. Ever wondered how air shipping works? Do the shipments reach the consumer’s doorstep? The air cargo industry uses [different methods for air freight shipping](https://www.shiprocket.in/blog/types-of-air-cargo/). Airport-to-airport shipping moves your consignment to the destination airport. From there, the shipper will be required to make arrangements for the last-mile delivery. This article tells you all there is to know about airport-to-airport shipping, the comparisons with other shipping methods, the factors affecting its price, and more. *[Image: Airport to Airport Shipping]* ## What is Airport to Airport Shipping? Once a consignor has made arrangements for the delivery of items to a consignee using the air cargo shipping services, the necessary paperwork must be completed to proceed smoothly. The items will be packaged according to the requirements of the courier that the consignor has selected. The courier will pick up the parcels from the consignor’s place and ship them to the air cargo terminal. The items will be subjected to customs checks to make sure that the goods are safe for transport and all the paperwork will be double verified. As soon as the goods are cleared for shipping, the items will be placed on a pallet and loaded onto an airplane. As the air carrier reaches its destination, cargo will be unloaded and the next phase of security check and paperwork verification will be done. The carrier starts processing the goods through its chain of delivery to ensure that the items reach their destination properly. ## Comparison with Sea Shipping The table below highlights the key differences between airport-to-airport shipping and sea shipping. | Criteria | Airport-to-airport shipping | Sea shipping | |---------------------------|---------------------------------------------------------------------------------------------|------------------------------------------------------------------------------| | Urgency of Delivery | Best suited for time-sensitive deliveries and shipping products that have a short shelf life | Suitable for goods that have long lead times and speed of shipping is not a major concern | | Budget Constraints | Larger shipping costs and cost savings on inventory and storage due to more efficient transit times | Lower shipping costs and more budget-friendly for non-urgent shipments | | Type of Cargo | Most suited for fragile, high-value, perishable, and urgent deliverables | Most suited for bulk cargo, machines, vehicles, and less time-sensitive goods | | Accessibility and Destination | Suited for all locations that have airports | Not suitable for land-locked countries | | Environmental Concerns | Has a greater carbon footprint and is not suited to align with sustainability goals | Environmentally friendlier than other shipping methods | ## Importance of GPS and Tracking in Airport-to-Airport Shipping Tracking and the rise of GPS technology have made monitoring orders a whole lot easier in the logistics industry. It is more than just identifying where your vehicle is. It gives additional advantages like the ability to track the valuables within a carrier while in transit. Moreover, temperature-sensitive shipments like pharmaceuticals and perishables need accurate conditions for storage, freight management systems, and transportation. GPS technology also offers a solution for this issue as delicate items can be monitored throughout the transit period to ensure that they are stored at the right temperatures until they reach their destination. It minimizes the chances of damage, spoilage, and loss that can result in financial ruin. ## Factors Affecting Rates of Airport-to-Airport Shipping The following variables may affect the cost of airport-to-airport shipping: - **Delivery speed**: Due to the rise in eCommerce businesses, there is a greater demand for overnight deliveries, which significantly impacts the cost of shipping. The cost will vary depending on the shipping service option chosen. Requirements for faster delivery are typically more expensive. - **Shipment weight and volume**: Since weight and volume are the primary factors that dictate how much room a shipment will take up on an airplane, the cost will become higher as the parcel’s size increases. Therefore, controlling your expenditure requires refining your packaging strategies. - **Distance**: There is a cost associated with transporting a shipment from one airport to another. These include expenses for labor, fuel, upkeep, and other things. The route and location are also important. Naturally, if the place gets farther away and more inaccessible, the costs will also go up. - **Environmental considerations**: The cost of transporting a package is significantly influenced by environmental factors. Due to the increased risk concerns, the cost of transportation will increase during wet and dangerous weather. The need for aviation fuel will also be taken into consideration. - **Disruptions**: These can be brought on by traffic jams, a shortage of fuel, an increase in labor expenses, the inability to find carriers owing to high demand, etc. Airport closures and other unanticipated events can also hinder freight forwarding and increase costs. ## Transit Times and Delivery Estimates in Airport-to-Airport Shipping Transit time is the time interval from the moment of loading cargo onto the carrier until it unloads at the airport of the destination. It is denoted in hours or days. It is a crucial timeline any freight forwarding business, airport authority, and shipper needs to understand. The participants in the logistics process should have the estimated transit time of cargo delivery for precise planning and preparation of airport services, customer procedures, unloading processes, handling of shipments, and more. Transit time and delivery rates can be estimated using several online calculators. They determine these times using several factors like distance, air traffic, clearance times, and more. These might not be extremely precise, but they do provide you with a rough figure to plan your processes. ## Conclusion Airport-to-airport shipping is extremely popular these days with the rise in e-commerce businesses. Understanding how it functions and checking to see if airport-to-airport shipping lies within your budget can help you make your shipping processes more efficient. Airport-to-airport shipping takes a lower transit time when compared to other modes of shipping. It is extremely beneficial when you have time-sensitive and perishable shipments. Although it has a larger carbon footprint, it has several advantages that make it such an appealing shipping method. [Shiprocket CargoX](https://www.shiprocket.in/x/cargox/) offers a great solution that simplifies international air cargo shipping. It aims to make the process more efficient for businesses. It helps you streamline the complexities of [cross-border shipping](https://www.shiprocket.in/x/) with a range of extensive features. These include pickup within 24 hours, complete visibility into the shipment process, easy documentation, quick invoicing, and more. CargoX is also committed to reliability and transparency with no hidden charges and restrictions on shipment weight. Moreover, it boasts an extensive global network coverage of more than 100 countries. What’s more? With CargoX, you get customized shipping plans to your business requirements, in addition to compliance for high service level agreements. --- ## https://www.shiprocket.in/blog/estimated-time-of-departure-etd/ --- title: ETD in Shipping: Know the Term and Its Significance url: https://www.shiprocket.in/blog/estimated-time-of-departure-etd/ description: ETD in shipping plays an important role in the efficient planning of the activities involved in ensuring smooth shipment. last_updated: 2023-10-11 source: webpage --- # ETD in Shipping: Know the Term and Its Significance **ETD, short for Estimated Time of Departure**, is a commonly used term in the logistics industry. It indicates the anticipated time of departure of a shipment. The ETD of every shipment must be determined and communicated to various channels involved in the transportation process to ensure seamless operation. Determining ETD is also important as the customers want to have a clear idea about when their parcels will be shipped. [Statistics reveal that 70% of consumers give high importance to the speed and convenience of delivery](https://fareye.com/resources/blogs/last-mile-delivery-statistics#:~:text=53%25%20of%20total%20shipping%20costs,having%20a%20bad%20delivery%20experience.). This includes knowing when their parcel will be shipped and the estimated time of delivery. ETD and ETA (Estimated Time of Arrival) thus play an important role here. In this article, you will learn more about the use, significance, and key facets of ETD in shipping. Read on to find out! *[Image: ETD in Shipping]* ## ETD: Definition As stated above, ETD represents the estimated time of departure set for a shipping vehicle from its point of origin. The origin may be a manufacturing facility, [warehouse](https://www.shiprocket.in/encyclopedia/warehousing/), or distribution center. The word ‘estimated’ is deliberately used here as the exact time of departure and arrival cannot be determined. This is because the shipments may face delays because of unforeseen reasons. ETD and ETA are mostly mentioned on the booking confirmation slip issued by shipping companies. It will also bear the description of goods, load quantity, and container type to be used for shipment. The journey plan and the booking confirmation number are also shared on it. ## What is the Role of ETD in Logistics and Transportation? Let us take a look at the role ETD plays in the logistics and transport industry: 1. **Efficient Planning and Coordination** ETD helps in strategic planning of the shipment which gives way to a smoother process. When all the stakeholders involved in the process have information about the ETD of a shipment, they can plan their course of action better. They can coordinate well with each other and carry out the logistics activities in a planned manner. 2. **Better Allocation of Resources** ETD in shipping helps to allocate resources more efficiently. Having information about the estimated time of departure helps in scheduling the loading of goods and transporting them systematically. This, in turn, helps in saving substantial time as well as the cost involved in the process. 3. **Effective Client Communication** ETD in shipping is crucial for enhancing client communication. Customers, these days, seek all the information related to their shipment. Companies are expected to provide all the information regarding the departure time, arrival time, and live location of the consignment. Communicating ETD and ETA and providing a live tracking option promotes transparency and builds customer trust. This helps them plan the receipt of their goods. ## The Essentiality of ETD in Shipping Now that you know the role of ETD in shipping, let us dive deeper to understand why it has become the need of the hour. Here is a look at the key reasons for the essentiality of ETD in shipping: 1. **Precision Handling** Achieving logistical precision is critical for managing the supply chain process systematically. Determining ETD is essential to achieve it. It helps in creating efficient transportation strategies and executing them accurately. Logistics firms that do not give importance to precision handling often face delays in delivery that impact their reputation and hamper growth. ETD gives way to a smooth shipment experience and helps in minimizing delays. 2. **Customer Satisfaction** [Research shows that 5 out of the top 9 factors driving customer satisfaction are related to logistics](https://fareye.com/resources/blogs/last-mile-delivery-statistics#:~:text=53%25%20of%20total%20shipping%20costs,having%20a%20bad%20delivery%20experience.). Conveying information about the whereabouts of the shipment, including its departure and arrival timings, plays a crucial role in ensuring a good customer experience. As more and more businesses provide this information to enhance customer satisfaction, they look forward to this data. Withholding this information can cause dissatisfaction among them and affect your sales adversely. 3. **Overcome Risks and Challenges** ETD helps in lowering or averting the risks and challenges involved in transporting the goods. As the information about the departure time is communicated across channels, they can assess the risk that the shipment may face during that period. Identifying the potential risks at the right time can help overcome them. ## The Importance of ETD in Logistics The importance of determining the estimated time of departure in logistics cannot be undermined. Here is why it is of great significance: 1. **Smooth and Systematic Operations** ETD is important to ensure that the operations run smoothly in the logistics firms. When your team has a clear idea about the departure time, it can plan the other tasks accordingly to ensure timely departure and delivery. Several tasks need to be finished before the shipment is ready. This includes completing the necessary documentation, packing the parcels, and loading them properly. A timeline is assigned to each of these tasks after the team is communicated about the ETD of a shipment. With a clearly defined timeframe for each activity, the staff members work efficiently, completing all the tasks timely. 2. **Transparency in Supply Chain** Sharing the estimated departure time increases transparency in the supply chain. This is because ETD is communicated to all those who are a part of the supply chain process. So, they can plan their respective supply chain activity accordingly and accomplish their tasks timely, giving way to seamless shipping and delivery. 3. **Timely Resolution of Problems** ETD gives way to proactive resolution of anticipated problems. Issues arising during the transportation of goods from their point of origin to their destination can cause delays in deliveries. ETD can help predict problems that may occur during the scheduled departure. Prior knowledge about the same can help address them timely and prevent delays in the departure and arrival of goods. ## The Various Facets of ETD Here is a look at the various aspects of ETD in shipping: **Availability of Essential Documentation** A crucial part of ETD is the availability of the relevant documents. This includes the customs papers, essential shipment forms, and [shipping labels](https://www.shiprocket.in/blog/ecommerce-shipping-labels/). They must be completed and made available on time to ensure the departure is done on time without much hassle. **Communication across Channels** Proper communication across channels is important to share information about the estimated time of departure. Timely updates are necessary to ensure everyone knows the departure time and carries out their tasks within the given timeframe. **Order Processing and Scheduling** All the activities carried out to prepare the goods for shipment are taken into account while determining the estimated time of departure. Among other things, the order processing time, transportation schedule, loading procedures, and other similar supply chain activities play a vital role in determining ETD in shipping. **Planning and Coordination** Proper planning and coordination between different parties involved in the supply chain process is needed. The distributors, manufacturers, and transportation in charge need to work in coordination with each other to determine ETD and ensure synchronized departure. **Real-Time Monitoring** Real-time monitoring of logistical activities by all those involved in the shipping process is crucial. It helps in tracking the preparation process. Logistical activities are mainly divided into three parts including order processing, inventory management, and freight transportation. [Earlier, 70% of the order cycle time was consumed by order processing](https://en.wikipedia.org/wiki/Logistics#:~:text=Logistical%20activities%20can%20be%20divided,of%20the%20order%2Dcycle%20time.). However, the implementation of advanced technology has helped speed up the process. Even as companies have employed new-age systems to streamline various logistical activities, there can be delays due to technical glitches and other reasons. If there are any delays at any level, then the ETD and other tasks can be rescheduled accordingly. ## Conclusion ETD is a key term in logistics. It holds high relevance for everyone involved in the packing, loading, and shipping of goods. It helps in strategic planning and efficient allocation of resources that ultimately drive customer satisfaction. The simple phenomenon can mitigate shipping risks and give way to logistical precision, in addition to enhancing customer satisfaction. Readiness of documents, real-time monitoring, and effective communication and coordination among channels are key aspects of ETD. --- ## https://www.shiprocket.in/blog/import-duties/ --- title: Import Duties: Essential Insights for eCommerce Success url: https://www.shiprocket.in/blog/import-duties/ description: Understand the nitty-gritty of Import duties that could make or break your profit margins in international trade. last_updated: 2023-10-05 source: webpage --- # Import Duties: Essential Insights for eCommerce Success Import duties are those silent influencers in the international marketplace that may go unnoticed until they start eating on the [profit margins](https://www.shiprocket.in/blog/how-to-calculate-profit-margin/) of an eCommerce business. Understanding the impact of import duties on global trade helps you prepare and plan better for fulfilling your international orders. Many organizations and treaties worldwide directly affect the import duties levied on international trade. Nonetheless, several nations attempted to promote free trade by reducing these import duties. The [World Trade Organisation](https://www.wto.org/) (WTO) claims that their member nations made significant efforts to cut import tariffs. This article highlights the intricacies and complexities involved in import duties that can impact your profit margins immensely. Every eCommerce business dealing in international trade must know and understand them. *[Image: Guide to import duties]* ## Import Duties Explained When a business wants to [import goods from a foreign nation](https://www.shiprocket.in/blog/start-import-export-business-india/), the country, where the business is based, collects tax on the imported goods known as import duty. The tax amount usually depends on the value of the goods imported by the business. In certain scenarios, import duty may also be called tariff, customs duty, import tariff, or import tax. **But why exactly are you paying import duties? There are two reasons why countries levy taxes on imports. They are:** - Import taxes are a revenue stream for the local governments. They seize every opportunity to collect funds and invest them into their economy. - The governments want to give locally-grown or domestic businesses a market advantage. Imposing import duties makes local goods cheaper than foreign ones, which encourages customers to buy locally produced goods. ## Impact of Import Duties on Shipments Being an online merchant, import duty can significantly affect your pricing structure when you decide to expand your business cross-borders. You’ll need to adjust the price of your products considering the amount of import duties that you would pay on the imported goods. However, the impact is not limited to changed pricing of the products. Import duties substantially increase the transit and delivery time of the goods you ship. Thus, It will change the dynamics of your shipping process and will impact eCommerce shipping. Having in-depth knowledge about import duties allows you to stay more transparent with your customers. Clarifying your pricing structure and shipping period beforehand to the customers will allay the possibility of them accusing you of shipping delays or hidden charges later. ## The Amount Levied as Import Tax The rates of customs duties in different countries depend on the type of products you import. Local governments may levy additional compensation cess on a few special categories of goods. Modifications always occur in custom duty rates and hence they’re volatile. An importer must stay updated with prevailing rates at any given time, as import duty rates impact the bottom line. However, the **import VAT ranges between 5% and 28% in India**. However, **most of the products come under the standard import duty rate of 18% GST**. ## Classification of Imports: The HS Code The **Harmonised System Nomenclature (HSN) or Tariff Code is a globally standardized system** containing names and numbers that classify traded goods and their custom duty structure. HSN plays a significant part in the complete import process. Therefore, a business must know the right HSN code as it directly affects the amount of import duties a business will pay. When you’re filling out the waybill for your international shipment, don’t forget to add those HS codes for your goods. Customs officials use these codes to figure out what you’re shipping and slap on the right taxes and duties. Mess up the code, and you might end up entering the wrong amount, or, even worse, your package could get rejected from the destination country. So, make sure you know those HS codes; it’s the key to hassle-free [customs clearance](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) and avoiding any unexpected bumps in the road. It may take a long to understand the appropriate method of classifying a product to derive its exact custom duty rate. Specialized knowledge is needed to apply a correct rate for the import duty on each product. For instance, you might want to determine the import duty rate for electronic devices, such as smartphones. For this, a classification specialist will have to consider many factors like the device’s technological features, its country of origin, the materials used in manufacturing it, its wireless capabilities such as 5G technology, environmental considerations, the software it uses, and branding. ## Import Duty Estimation Import duty rates work differently from simple flat rates. Several parameters come into consideration while calculating the rate. There are custom duty calculators available for traders to get an initial estimate of the import duties. But these are unable to determine the exact rate for any kind of product. Therefore, it’s best to consider a reliable source like the [Indian Customs Electronic Data Interchange Gateway (ICEGATE)](https://www.shiprocket.in/blog/what-is-icegate/), which has the perfect import duty calculator. The ICEGATE calculator uses the product description, origin country, and the good’s value to provide an accurate estimate. All these factors play an important role in the estimation process and are equally critical. ## Who Pays the Import Duties in a Trade? The **Importer of Record (IOR)**, which is often the business owner or individual receiving the goods, is legally obligated to pay the import duty upon importation. As the IOR, the business is responsible for ensuring that all goods comply with the laws and regulations of the destination country. The IOR doesn’t have to be the end consumer or business owner; there are companies that specialize in acting as the IOR for a fee, assuming all responsibilities and liabilities. This is particularly beneficial for businesses lacking internal resources to handle complex international import procedures. Acting as customs brokers, these companies manage customs regulations on your behalf, paying import duties upfront and invoicing you later, streamlining the process to prevent costly delays. While they take on this responsibility to simplify the logistics, it’s important to note that this service comes with a fee, and the ultimate financial responsibility lies with the importer. ## How to Handle Import Duties During International Shipping? **Dealing with Customs Paperwork** When you’re shipping goods worldwide, you’ve got to tackle those customs declaration forms, and the main player here is the commercial invoice. This specialized export document gives you information on your goods, helping customs officials figure out the taxes and duties owed. Now, you’ve got choices – you can either manage these declarations yourself to save some bucks, or you can bring in a customs broker to handle the details for you. It’s all about finding the customs broker that suits your style. **Choose an Efficient Customs Brokerage Service** Partnering with a customs broker will allow your business to have access to a global network of customs experts. You’ll have complete transparency and maximum visibility over the declarations made on your behalf. They may also give you access to the global rate cards to provide transparent costs. A custom broker using state-of-the-art technology, such as AI-powered compliance tools, may further reduce import clearance delays. Moreover, the broker company will also settle all import duties and taxes, on your behalf, to prevent any delays in your international deliveries. **Update Your Customers About the Payable Import Duties** Get your customers ready for possible import duties. No matter which Incoterms you go for in your international shipments, make sure to share them openly with your customers from the get-go. Springing high shipping fees on them at the last minute is a surefire way to spoil the deal. Keep it transparent and smooth for a better customer experience. ## Conclusion When you’re dealing with international orders as an eCommerce business, it becomes crucial to understand the aspects and impact of import duties. From knowing the intricate details of product classification and the effect of trade agreements to the significant role of the Importer of Record (IOR), it takes careful consideration and adherence to regulations to comprehend these complexities of import duties. You can delve in international trade with confidence, ensure compliance, minimize delays, and make informed financial decisions by diving deep into the workings of import duties. However, since this could be cumbersome, you can hire companies that serve as customs brokers. They can alleviate your burden by managing the red tape and paying import duties upfront. But it’s also important to remember that these services are chargeable and the ultimate financial responsibility rests with the importer. --- ## https://www.shiprocket.in/blog/how-does-international-shipping-works/ --- title: How Does International Shipping Operate? url: https://www.shiprocket.in/blog/how-does-international-shipping-works/ description: International shipping is a complex process involving various processes. Assistance from a reputable shipping company can help accomplish it smoothly. last_updated: 2023-10-11 source: webpage --- # How Does International Shipping Operate? In the years gone by, shipping a parcel to an international location meant spending a huge amount of money. Not many shipment companies provided international shipping service and only industrial goods were transported through freight services. Moreover, parcels took days to reach international destinations. However, with time, connectivity between different parts of the world has increased thereby reducing global distances. The freight service transports almost everything including food items. With a boom in trade between different countries, the demand for international shipping services has grown drastically. This has given way to many courier companies offering international shipping services. The service is majorly contributing to the growth of eCommerce businesses. The global trade growth is estimated to be [12.59%](https://wits.worldbank.org/CountryProfile/en/WLD). In this article, you will learn about the international shipping process, charges, and other important information related to the topic. *[Image: International Shipping Procedure and more]* ## International Shipping: Meaning As the name suggests, international shipping involves transporting goods to different global destinations mainly using the sea and air routes. Shipping via cargo ships has become one of the primary means of transporting goods to different locations internationally. This means of transport is considerably economical compared to air and road transport and can carry huge quantities of goods. Reportedly, the first container carrier models were designed to carry around [1,700 TEU (Twenty-foot Equivalent Unit)](https://www.cevalogistics.com/en/glossary/international-shipping). The latest ones can load a [whopping 20,000 containers](https://www.cevalogistics.com/en/glossary/international-shipping). The international shipping stakeholders aim to adopt sustainable practices to lower the emissions and overall impact caused to the environment by shipping through sea route. ## Time Taken For International Shipment to Reach its Destination The time taken for an international shipment to reach its destination varies due to different factors. Here is a look at the factors that make cross-border shipping a time-consuming process. 1. **Address Format** Each country has a particular address format that must be followed to ensure timely deliveries. The shipments that do not follow the prescribed international shipping address formats may take more time to reach their destination. 2. **Restricted Items** Different countries prohibit the entry of different items. If you do not read and [follow the guidelines for prohibited items](https://www.shiprocket.in/blog/prohibited-items-for-international-shipping/) then your shipment is likely to stall. You must learn about the restricted items of all the countries your shipment will be passing through and not just the destination. If the country your shipment is passing through prohibits the items on board then your stuff will be grounded. 3. **Delivery Issues** There can be issues in delivery arising from unforeseen circumstances. To avoid these issues to some extent, it is suggested to seek services from a reputed shipping company. While unforeseen issues cannot be avoided completely, [top shipping companies](https://www.shiprocket.in/blog/top-logistics-companies-in-india/) have the knowledge and resources to tackle them quickly and efficiently. 4. **Shipping Mode** The time taken for international shipping also varies depending on the mode of transport selected by you. [Air freight](https://www.shiprocket.in/blog/air-freight-for-international-shipping/) is faster compared to shipping through sea routes. However, the expense involved in sending shipments by air is also quite high. 5. **Service Provider** Most importantly, different shipping companies accomplish the shipping process in different timeframes. They also provide varied international shipping services. The time taken to ship your goods also varies depending on the type of service chosen. ## International Freight Shipping: The Entire Process Here is a look at the various steps involved in the international freight shipping process: 1. **Export Haulage** The first step in the process is export haulage. As a part of this essential step, the shipping company moves the goods from the factory to the port. [Research shows that around 80% of the goods are transported via ships](https://www.statista.com/topics/1728/ocean-shipping/#topicOverview). In the case of transporting the goods via road, it involves moving the items to the railway station. If they are to be sent by air then export haulage involves moving the goods from the factory to the airport. The goods are brought to the point from where they will move out of the country. There may be a need for warehousing during this transition depending upon the distance to be covered. 2. **Customs Clearance** Before shipping goods from one country to another, they need to [undergo customs clearance](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) which is the second step in the process. The customs department checks each item to determine whether or not it is eligible to enter its destination country. It also checks if the clearance fee for the same has been paid or not. Shipments might get stuck at this point due to improper paperwork or lack of certain documents. 3. **Loading and Transporting** After customs clearance, the goods are loaded in the chosen mode of transport and shipped to the international destination. 4. **Import Customs** The shipment should clear the customs on arrival as well. The destination country screens every item following a stringent process to assess whether or not they pass the customs guidelines. The process is time-consuming. Having the right contacts is necessary to speed up the process and sail through it smoothly. 5. **Import Haulage** This step involves the movement of goods from the [warehouse](https://www.shiprocket.in/encyclopedia/warehousing/) or distribution center to the consignee. In some cases, the freight forwarder performs this step and in others, it is taken care of by a local transportation firm. ## International Shipping Rates International shipping rates vary based on several factors. These include the distance between the point of origin and destination, the weight of the parcel, the international shipping plan and the shipping mode. Besides, there is a difference between the charges levied by different companies. Thus, there isn’t any definite list of international shipping rates. However, you can get an estimate of these charges by entering a few details in this [international shipping calculator](https://www.shiprocket.in/x/shipping-rate-calculator/). The details to be entered are as follows: - 6-digit PIN code of the pick-up and delivery area - Approximate weight of the parcel to be shipped in kilograms - Approximate dimensions of the parcel to be shipped in centimeters ## Shiprocket X: Providing Cross-Border Shipping Solutions [Shiprocket X](https://www.shiprocket.in/x/) can be your trusted partner as you look for international shipping services. The company offers end-to-end shipping solutions. It facilitates shipping to more than 220 destinations around the world. It enables you to send B2B shipments without any weight restrictions. Global expansion of businesses becomes easier with Shiprocket’s X fully managed enablement solutions that offer a smooth shipping experience. It empowers you to serve your international customers efficiently by offering timely deliveries. You also get access to real-time updates of your shipments as they cross borders and move toward their destination. The company offers different international shipping services to choose from. Here is a look at these: - **Priority** – As the name suggests, it sends your shipments on priority, delivering them in just about 8 days. - **Express** – This service has specially been designed for urgent deliveries. Your package will reach its destination in just about 4 days with this service. - **Premium** – It delivers items in 10-12 days and is reasonably priced. - **Premium Plus** – It delivers shipments to the US and its charges are solely based on deadweight only. - **Premium Books** – It enables prompt delivery of advertising or editorial shipments or directories. - **Economy** – It enables deliveries to the United Kingdom within 10 days at a cost-effective price. ## Conclusion International shipping is on the rise and so are the companies offering this service. Seaborne trade has seen a drastic growth since 1990. The volume of goods transported via ships has more than doubled between 1990 and 2021. It increased from [four billion tons to around 11 billion](https://www.statista.com/topics/1728/ocean-shipping/#topicOverview). You can ship your goods to various international locations by following a stringent step-by-step procedure. This includes export haulage, customs clearance, transporting, import customs and import haulage. Each step in the process is crucial and needs to be carried out as per the set standard to move to the next. It is recommended to choose a trusted company such as Shiprocket X to fulfill your international shipping needs. The company provides [different shipping modes](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) and plans. You may choose the one that fulfills your requirements and comes well within your budget. --- ## https://www.shiprocket.in/blog/valentines-day-export/ --- title: Valentine's Day Export: Delivering the Love Wrapped Gifts! url: https://www.shiprocket.in/blog/valentines-day-export/ description: Celebrate Valentine's Day with your lover anywhere in the globe. Use Valentine's Day export services to deliver gifts seamlessly worldwide. last_updated: 2023-11-03 source: webpage --- # Valentine's Day Export: Delivering the Love Wrapped Gifts! Valentine’s Day, supposedly the most romantic day of the year, is right around the corner. The day may have a lot of charm to it, but it certainly isn’t an easy deal for vendors and consumers. As per the annual survey by the National Retail Federation (NRF) and Prosper Insights and Analytics, consumers plan to shell out [USD 25.8 billion](https://nrf.com/blog/2024-valentines-day-consumer-trends#:~:text=Overall%2C%20consumers%20plan%20to%20spend,highs%20in%20romantic%20gift%20categories.) on this year’s Valentine’s Day. This makes an average expenditure of USD 185.81 per person. It’s time to cater to one of the busiest seasons of the year for shippers—Valentine’s Day. To satisfy the customers with timely order delivery, the vendors should have an efficient supply chain to accommodate the urgent demands of Valentine’s Day exports. With a lack of functional and proper supply chains, shippers may fall short of making the Day pleasant for the buyers. Therefore, logistics play a significant role in executing Valentine’s Day international shipping efficiently. These Valentine’s Day logistics rely on the expertise of suppliers and shipping partners to make timely delivery of the overwhelming number of orders. ## Holiday Seasons and Their Impact On Supply Chains It’s no secret that the holiday seasons are invariably the busiest time for the logistics and supply chain industry. Besides being the occasion to celebrate, woo loved ones, and travel, a major chunk of the holiday season is about giving gifts. There is always a considerable surge in online and offline shopping during the holiday months, increasing sales in the gift industry. Having an impeccably sorted supply chain allows companies to serve their customers on time. Customers can buy products and services at any time, even during the holiday season. However, if there are any disruptions in the supply chain or management of logistics, it may cause inconveniences that will ultimately lead to customer dissatisfaction. These disruptions may result in delayed deliveries of holiday gifts, stockouts, and back-orders. Since the most important aspect of gifting for a customer is to have the gift delivered on a specific day, a delay would mean missing the special occasion. The holiday season is by far one of the most profitable times of the year for merchants. However, disruption in [supply chain management](https://www.shiprocket.in/blog/ecommerce-supply-chain-management/) can impact their businesses even before the holiday season kicks in. Hence, merchants need to draft a blueprint through efficient planning to handle the potential supply chain disruptions and market volatility. Valentine’s Day exports are susceptible to many problems. The holiday shopping madness only adds to these issues. Many problems like heavy traffic, bad weather, and other unexpected events can affect Valentine’s Day international shipping. As the supply chain falters in this busy season, the retailers may face many repercussions. For instance, if the stock in the warehouse is insufficient, it becomes a pressing issue for retailers to supply the products in demand among their customers. Missing products in the store aisles, stockouts in warehouses, or late Valentine’s Day international delivery harbors unhappy customers. These dissatisfied customers may leave negative reviews or choose another store to buy from, cutting on your sales. **A McKinsey & Co. study reveals that during stockouts, [70%](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/us-holiday-shopping-2021-strong-demand-meets-big-challenges) of shoppers will likely shop from another brand**. While some [stores face stockouts](https://www.shiprocket.in/blog/what-is-inventory-stock-out/), others may be dealing with overstocking. These issues arise from a poorly managed supply chain. Overstocking can result in additional [warehousing](https://www.shiprocket.in/encyclopedia/warehousing/) and other costs. These discrepancies occur due to delays in shipping, inaccurate [demand forecasting](https://www.shiprocket.in/blog/demand-forecasting/), and failure in managing both eCommerce and physical stores. To fare well in profits during the holiday season, retailers must handle their stock efficiently without overspending on their delivery logistics. It’s worthwhile to get help from last-mile shipping partners for Valentine’s Day international delivery. ## How Does Supply Chain Work to Deliver the Most Popular Valentine’s Day Gifts? Valentine’s Day is a day dedicated to express love in many affectionate ways. On this day, billions of people purchase flowers, chocolates, greeting cards, candies, and other gifts to celebrate their love. While customers may be looking for the most beautiful flowers or delectable chocolates for February 14th, the logistics industry is equally busy making arrangements for this special Day. The Valentine’s Day international shipping process begins weeks before the holiday season. It requires careful supply chain management to store, transport, and distribute the most popular gifts. There are mainly three items that always top the chart of Valentine’s Day gifts, namely, flowers, chocolates, and greeting cards. Let’s dive into the workings of the supply chain to deliver these products. **1. Flowers** Gifting beautiful, fragrant, fresh flowers to the lover is one of the most popular ways to express love. The complication starts with fresh flowers having a short shelf life. Due to their transient life, suppliers need the cold chain, a temperature-controlled supply chain, to manage and deliver them. After plucking and preparing the flowers, the suppliers pack them by hand to board them onto refrigerated airplanes for Valentine’s Day international shipping. **The procedure for managing these blossoms involves intricacies and proper care. After harvesting, the buds need to be cooled down to 33°F to 35°F**. The temperature is carefully maintained throughout the transit journey using the cold chain, which starts with land transport, like trucks, from the grower to the nearest local airport. The shippers then load the flowers onto both freight and commercial aircraft. Once the flowers land at the destination, officers inspect each shipment for contraband, pests, and disease. After [clearing customs](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/), the flowers are once again put into near-freezing temperatures and eventually dispatched to the warehouse. All the distribution centers receive the flowers before the product finally reaches the florists. But what if there are disruptions like customs clearance taking extra time or factors that may impact the temperature-sensitive facility? These small issues can escalate into bigger ones, like flowers dying or spoiling before reaching the florists. These eventualities highlight the significance of having proper logistics and supply chain management in place for Valentine’s Day export. **2. Chocolates** Next in line to flowers are exquisite chocolates that accompany these bouquets of love. However, shipping these yummy treats is a daunting task for retailers or businesses. The transportation of these temperature-sensitive and delicate items is much of a concern. The procedure involves insulating or protecting the chocolates from humidity, moisture, and temperature fluctuations after their packaging is complete. A promising Valentine’s Day export of chocolates requires refrigerated containers to follow the cold chain rigorously from the start to end destination. Therefore, you need full visibility of the goods and their transportation journey across the supply chain to make the Valentine’s Day international delivery of chocolates successful. It involves tracking individual components throughout to ensure that the chocolates are in good condition. **3. Greeting Cards** Another favorite of customers is greeting cards that accompany flowers, chocolates, and other gifts. Like any other item, Valentine’s Day international shipping of greeting cards also needs planning. There are deadlines to meet for every order of these cards, as they need to reach the customer on Valentine’s Day at a specified address. Fortunately, this popular Valentine’s Day gift demands fewer special requirements than flowers and chocolates. Valentine’s Day transport of greeting cards to customers is much easier. [Lovepop’s](https://www.truecommerce.com/blog/lovepop-valentine-supply-chain/) greeting card supply chain may serve as a good example of how to efficiently manage the delivery of greeting cards. Keeping in mind the logistics factors, you can consider the shipment size, weight, delivery timeframe, and final destination to prevent additional costs. It will help [avoid the extra costs](https://www.shiprocket.in/blog/tips-to-reduce-export-shipping-costs/) and give your customers a delightful experience. ## How Can Shippers Ensure Timely Delivery? Most of the eCommerce and retail store vendors find themselves bombarded with orders for flowers, chocolates, teddy bears, and other popular Valentine’s gifting items, and customer complaints if they fail to deliver them on time. Here are the four ways by which [omnichannel retailers](https://www.shiprocket.in/blog/traditional-retailing-to-omnichannel-retailing/) can ensure they make the occasion happy for their customers: ### Choosing the right supply chain partners: Importance of finding a reliable 3PL partner The love-filled Valentine’s Day is all about finding worthwhile partners. Finding the right partner for your Valentine’s Day export and shipping needs is very important for your business to control and manage your supply chain effectively. Several firms depend on multiple partnerships, like with 3PLs, delivery services, and manufacturers, for last-mile delivery. However, the more layers you include in your partnerships, the higher the complexity and slower the speed of delivery. These layers may present more possibilities of breakages in functionality, operations, and services. Thus, latching your business with one 3PL partner that analyzes and understands your infrastructure and uses its technologies and capabilities to enhance your supply chain operations will ensure effective and timely Valentine’s Day international delivery. A single 3PL partner will eliminate the layers and also make the process faster. ### Essential technologies for a streamlined supply chain It’s extremely important to use appropriate technologies to have your supply chain running smoothly. There are many state-of-the-art technologies and abilities your 3PL partner must possess to help you give the best experience to your customers. Some of these advanced technologies include: - Distribution Order Management (DOM) extends an order routing logic to ensure that the goods are shipped from the facility that is nearest to the customer. It helps you get fast delivery at reasonable shipping rates. - Software applications, like the [Warehouse Management Systems (WMS)](https://www.shiprocket.in/blog/warehouse-management-system-wms-in-india-pros-and-cons/), enable you to manage and control the daily operations in your storage facility. This software facilitates inventory receiving and put-away, optimizes pick-ups and shipping of packages, and provides updates for timely inventory replenishment. - Software like the Labor Management Systems (LMS), which helps increase the productivity of employees, minimize labor costs and play a vital role in maintaining high standards of customer service. ### Addressing challenges in equipment, infrastructure, and workforce During the taxing and challenging holiday season, when businesses witness a 3x-10x growth in the volume of orders. There is immense pressure on infrastructure, equipment, and workforce. 3PLs must have a solid planning structure throughout the year, especially before the peak season, to achieve success in their first quarter. However, the challenge arises when it comes to maintaining equipment and your employees. It can prove counterproductive to overwork your human resources during the peak season since the additional business pouring in the first quarter requires their full attention. Another big task involves managing the returns in Quarter 1, as there is a huge volume added from the peak of Valentine’s Day. ### Customer relationship management: Dealing with dissatisfied customers post-holiday The holiday season rush, leading to increased volumes of orders, also results in more unhappy customers. Businesses need skills and expertise to manage these dissatisfied customers right after the peak holiday season. If your firm is successful in catering to the complaints of these customers, it may receive more business and sales during the next season. The exceptional challenge of Valentine’s Day is that it calls for stringent post-click processes from omnichannel retailers. Unlike Christmas, when a delay in gifts is slightly manageable, Valentine’s Day gifts are a one-off deal. So, you may want to prevent any hiccups in the supply chain that may leave your customers without a gift while pushing them to buy something else last minute. Hence, It’s inevitable to maintain current processing and online shipping cut-off times for efficient Valentine’s Day international deliveries. ## Shiprocket X: Facilitating Seamless International Shipping The solution to your troubles sits right at the heart of [Shiprocket X’s international shipping](https://www.shiprocket.in/x/) facilities. You can enhance your business and grow it beyond borders by making Valentine’s Day international shipping easier with Shiproket X’s end-to-end worldwide shipping solutions. Make Valentine’s Day international delivery possible in more than 220 international destinations with Shiprocket X’s cross-border shipping solutions. Experience the transparency in [doorstep B2B deliveries](https://www.shiprocket.in/cargox/), through air freight from India to any destination around the globe, without weight restrictions. Shiprocket X’s international shipping makes it a cakewalk to serve your global customers and expand your footprint worldwide. ## Conclusion Valentine’s Day marks the biggest romantic celebration of the year, and businesses can serve their cupid-struck customers best with efficient cold chains and supply chains. Maintaining the health and strength of your supply chain throughout the year allows vendors to cruise through the peak season in February without any glitches. There are many obstacles in the path of a logistics provider trying to make a successful Valentine’s Day export. The logistics provider needs to maintain a level of transparency and visibility in the entire cold chain. During the excruciating pressure of the holiday season, when a firm may not be able to handle these challenges, it’s [best to tie up with a 3PL partner who has the required expertise](https://www.shiprocket.in/blog/how-to-select-the-best-3pl-for-your-business/). A single 3PL partner managing all operations throughout the chain can eliminate unnecessary layers and assure a successful Valentine’s Day international delivery, keeping your customers happy. --- ## https://www.shiprocket.in/blog/incoterm-cfr/ --- title: Incoterm CFR: Roles, Benefits and Drawbacks - Shiprocket X url: https://www.shiprocket.in/blog/incoterm-cfr/ description: Incoterm CFR outlines the buyer-seller responsibilities for the cost & freight in international trade. Dive into the nuances of CFR. last_updated: 2023-11-02 source: webpage --- # Incoterm CFR: Roles, Benefits and Drawbacks In the world of logistics, the words cost and freight go hand-in-hand. These terms can become tricky when considering it globally. The International Chamber of Commerce developed several Incoterms to end all these confusions. They are communication rules that enable merchants, traders, and shippers to navigate the international shipping processes. Amongst the various Incoterms, the ones that refer to the Cost and Freight (CFR) are extremely important as they answer questions regarding payment and responsibility. Throughout this article, we will discuss everything relevant to CFR, the responsibilities of the buyer and seller, and more. *[Image: Incoterm CFR]* ## A General Idea of CFR Incoterm Cost and Freight represent a set of responsibilities and obligations that form the core of any international trade contract. It is extremely integral to the seller. The CFR incoterm is specially customized for [freight traded via the ocean or air](https://www.shiprocket.in/blog/air-vs-ocean-freight-in-international-shipping/). Under this Incoterm, the seller must prepare the vessel, containing the goods to be shipped, that will travel to the designated location. The seller’s responsibility includes bearing all costs until the goods are safely loaded into the shipping container. CFR is the section that caters specifically to bulk transportation of cargo, that cannot be put into a container. It distinctly stands out from the other defined Incoterms like CPT. Terms like CPT are used for containerized cargo or cargo shipped through multiple modes of transportation. Understanding the different nuances of CFR can help eCommerce businesses ensure successful [order fulfillment](https://www.shiprocket.in/ebooks/order-fulfillment/). ## Sellers’ Responsibilities Outlined in CFR CFR outlines the responsibilities of the buyer and the seller clearly. This distinction enables easy international shipping and allows to simplify the trade contracts. The seller’s responsibilities include: - **Transporting the purchased goods to the port specified by the buyer:** The seller is responsible for ensuring that the goods purchased by the buyer reach the port selected by the buyer within the agreed-upon time. CFR clearly states that the seller must coordinate with the shipping lines to ensure a hassle-free delivery. The seller must handle all the maritime logistics details, including liaising with shipping companies, selecting the right vessel, and ensuring a safe journey from the [warehouse](https://www.shiprocket.in/encyclopedia/warehousing/) to the designated port. - **Payment for the delivery service to the destination port:** The entire financial burden of shipping the goods to the consumer-selected port rests upon the shoulder of the seller as per CFR. It includes all the sea freight operational costs ensuring that the journey across the water bodies does not add any unexpected costs to the buyer’s ledger. A strategic negotiation should occur while managing the freight expenses and contracts. It demands a focused insight into the dynamics of transportation costs. - **Clearance for exporting the goods:** The number of hurdles encountered in the overseas shipping processes is quite large. The seller is also responsible for completing the customs formalities and retrieving the [export-import code](https://www.shiprocket.in/blog/import-export-code-iec-india/) after completing all the necessary formalities. The documentation in all steps must be meticulously made to avoid complications while gaining clearance. This step is important to avoid delays and unnecessary challenges due to compliance issues. - **Charges for unloading the shipment at the destination port:** The CFR is extremely finessed as it details the handling and unloading expenses. The seller must know that he is responsible for controlling and managing the unloading costs while explicitly ensuring these costs are factored into the trade agreement. Contractual specification is vital to avoid unnecessary misunderstandings between the buyer and seller. - **Export marking and packing:** The marking and packing needs also fall under the responsibilities of the seller. The CFR is rather clear that the seller must ensure that the goods are [well-packed as per the standards](https://packaging.shiprocket.in/blogs/ecommerce-packaging/ecommerce-packaging-guide) along with proper labeling. - **Management of the vessel from the pre-carriage to the terminal range:** The transportation from the warehouse to the departure port is called pre-carriage. This segment also falls under the jurisdiction of the seller. All the management and logistics costs are the seller’s responsibility. - **Inspection before shipping:** CFR also strongly highlights the [quality assurance checks](https://www.shiprocket.in/blog/shipping-sla/) that the seller must conduct. This step ensures that the seller meets both the buyer’s and the regulatory standards of shipping goods internationally. ## Buyers’ Responsibilities in CFR CFR details the following as the buyer’s responsibilities: - **Payment for the purchased goods:** The financial burden is strictly on the buyer’s hands as per CFR. The buyer must confirm that the payment for the goods bought complies with the terms and conditions mentioned in the sales contract. The buyer will be responsible for arranging the finances to cover the costs incurred for purchasing the products and shipping them to the designated port. - **Transportation to the end location:** After the shipment reaches the designated port, further transportation responsibilities fall into the buyer’s hands. From that point on, the buyer is responsible for arranging the transit of the purchased goods to the final shipping point. Engagement with the local carriers and regional logistics agents is necessary to ensure this process happens seamlessly. - **Clearances for importing along with the mandated duties:** All the import duties levied are the buyer’s burden. The buyer must handle all the extensive procedures and documents needed to legally import goods to a country as per CFR. Proper communication with the right authorities with a complete understanding of the import processes is needed to get these clearances. - **Customs handling and payments at the destination:** The buyer must also be a savant in dealing and handling all the customs paperwork and paying the customs charges at the destination. It needs a thorough understanding of all the regulations of the destination country. Strategic cost management is needed to handle the financial burden. It is also important to make sure that the fees are factored into the final financial planning of the import process. - **Duties and taxes:** The responsibility of paying the needed duties and taxes in the destination country falls under the buyer’s jurisdiction as per CFR. The buyer must meet all the tax obligations and regulations to avoid last mine financial repercussions and legal action. ## How eCommerce Businesses Benefit From CFR? CFR simplifies the hurdles and challenges by distinctly demarcating all the responsibilities and obligations of the seller and the buyer. It also highlights the different procedures and processes that must be completed during [international shipping](https://www.shiprocket.in/features/international-shipping/), making it easier for online businesses. Here are the merits of CFR for e-commerce businesses: - CFR provides both buyers and sellers with clarity regarding the cost allocation. It is advantageous for businesses with tight budgets to formulate their finances effectively. As per CFR, the seller must manage the transportation costs until the destination port. - CFR reduces the shocks and surprises by minimizing the risk of hidden shipping charges and unexpected fees during transport. - CFR sets forth a clear distinction of the responsibilities between the purchaser and the seller. This clarity is essential for eCommerce businesses. - As the shipping complications are offloaded to the seller, eCommerce businesses can focus solely on their work processes and product development. - CFR does not mandate the seller to give the consumer insurance, it allows the buyer the flexibility to arrange for insurance to fit their needs. - The risk is subjected to the buyer only, upon loading the goods onto a vessel, as per CFR. The risk transfer is defined precisely enabling greater control for both parties in international shipping. ## Drawbacks of CFR CFR also has drawbacks due to its stringent definitions. These include: - The transfer of risk poses a complication for online businesses. As per the regulations stated by CFR, the risk is transferred to the buyer the minute the goods are loaded onto the vessel in the shipment port. - Despite CFR providing the buyers flexibility on the insurance aspect, it still places a burden on them to secure comprehensive coverage. - CFR hinders eCommerce businesses that sell in competitive markets as added expenses can affect pricing strategies. - Although the seller is responsible for the transportation costs incurred during shipping up to the destination port, the buyer becomes responsible for the major chunk of the remaining costs like import duty, unloading, final transportation, taxes, etc. ## When Should Businesses Employ CFR? In today’s online shopping realm, deploying CFR over the other Incoterms can significantly affect the business. CFR wins in scenarios where bulk and non-containerized cargo is being shipped. It can include raw materials, large equipment, automobiles, etc., not shipped in standard vessels. Furthermore, enterprises that deal with goods that can be loaded on the ships directly and are stored in a container, find this Incoterm beneficial. This form of unloading directly reduces handling costs and risk of damage. Thus, CFR fits to cargo-type goods perfectly. ## Conclusion CFR is a blend of bitter and sweet. It gives you a fine combination of risk distribution, cost management, and logistics responsibility with immense clarity. It is especially useful for non-containerized cargo when shipped across seas. It is a strategic tool that offers businesses an edge when it is astutely deployed and understood. It might not be the best fit for online businesses however raw materials and bulk cargo find CFR beneficial. --- ## https://www.shiprocket.in/blog/best-products-to-sell-on-amazon/ --- title: 15 Best Products To Sell On Amazon For Beginners url: https://www.shiprocket.in/blog/best-products-to-sell-on-amazon/ description: Discover the best products to sell on Amazon for beginners. Check home decor, fitness gear, and baby items, to start your eCommerce journey. last_updated: 2023-10-11 source: webpage --- # 15 Best Products To Sell On Amazon For Beginners If you are thinking of making money by starting a business, but don’t have sufficient funds to rent out or buy a commercial place, the first thing that comes to mind is an online or eCommerce store. Today, selling online is the most lucrative business because it’s the most trending and convenient way of shopping for people worldwide. Now, as you enter the eCommerce sector with your brand, you have two options: promoting and selling through your website or selling through known aggregator channels like Amazon, Flipkart, Myntra, Nykaa, and more. These channels give a solid base to market-test new products or sell your popular ones. These big online platforms already have a staggering number of customers flocking by almost daily. So, you can tap into an existing customer base in these online marketplaces to introduce your products. However, there’s a visible competition among these aggregator sites as well. One platform may be better for beginners or startups than others. Amazon, when compared to other aggregators, is the best-selling platform for new sellers. Newbies can expect to make quick and good profits as soon as they step into the Amazon marketplace because a large number of buyers trust Amazon for their shopping needs. It’s almost like a reflex to open the Amazon app on your phone when you need to buy something. But what are the best products to sell on Amazon for beginners? You may be flooded with such questions when you’re trying to join the millions in this marketplace. These are the right questions to ask before listing your products on Amazon. The platform’s popularity alone can’t assure you sales for any kind of product. This article will help you sort out this confusion and guide beginners on how to determine the best products to [sell on Amazon](https://www.shiprocket.in/blog/how-to-start-selling-on-amazon/) to make huge profits. ## Determining What to Sell on Amazon Mostly, product categories like electronics, household and kitchen, home decor and DIY, hair care, beauty, fashion and apparel, office supplies, pet care, health and fitness, and baby items trend on Amazon. They sweep in considerable profits for sellers. **Here we list of the 15 best-selling products for beginners:** ### 1. Bed Sheets and Pillow Covers Look for trending designs and materials like linen, hypoallergenic bamboo, or Egyptian cotton that tend to attract quite a few buyers on Amazon. Currently, there is a rising demand for comfortable, stylish, and durable bedding. Moreover, if you look at the global bedding market statistics, experts valued the market size at USD 104.64 billion in 2023 and expect it to grow at [a 7.4% annual growth rate between the 2024 and 2030](https://www.grandviewresearch.com/industry-analysis/home-bedding-market#:~:text=The%20global%20home%20bedding%20market%20size%20was%20estimated%20at%20USD,USD%20104.6%20billion%20in%202023.) forecast period. So, as a beginner, you can consider selling bedding sets on Amazon to push your sales and scale profits. Don’t forget to mention the high-quality materials of your bedding, and put up high-resolution images to charm your customers and beat your competitors. ### 2. Mattress Toppers Another product that makes sleeping easy and cost-efficient for people is a mattress topper. A lot of people want to avoid buying a new mattress, and hence, they opt for a cheaper alternative. They can find these mattress toppers in a variety of materials, sizes, and thicknesses to fit their old mattress. Selling this product might turn fruitful for novices as research suggests that the estimated [global mattress toppers market growth rate is 7.2%](https://www.transparencymarketresearch.com/mattress-toppers-market.html) during the 2023-2031 forecast period. The market will reach USD 1.7 billion by 2031. ### 3. Probiotics We’ve seen the health industry boom ever since people have turned health or diet-conscious. The impact of this change in people’s perspective towards health is evident with Amazon shoppers shelling out around [USD 130 million on vitamin and mineral supplements](https://www.boldstrategies.com/blog/retail-recon-probiotics-category-on-amazon) in a month. Gym trainers and dieticians are suggesting more products that enhance their clients’ gut health. Especially people in the 30-40 years bracket or in their middle age are facing gut or digestive issues these days and choosing a gut-friendly diet. Probiotics are a widely popular product in this marketplace and generated nearly [USD 75 million in monthly revenue on Amazon in 2023](https://www.boldstrategies.com/blog/retail-recon-probiotics-category-on-amazon). Find a good quality probiotic, and don’t hesitate to list this hot-selling product on Amazon. ### 4. Yoga Pants Clutching to their fitness regimes and health goals, people now adorn their wardrobes with fitness wear. In recent years, Yoga has become a part of many people’s workout routines worldwide, and it has naturally spiked the demand for yoga pants. The statistics will illustrate this better; Market research reveals that the global yoga clothing market size reached USD 25.74 billion in 2022 and is set to grow to nearly [USD 46.67 billion by 2030](https://www.fortunebusinessinsights.com/yoga-clothing-market-106312). Use this opportunity to bring premium quality, stylish, and comfortable yoga pants to the platform and make staggering profits. ### 5. Dog Toys As we see it today if people can leave their wealth and properties to their dogs, they definitely won’t flinch before buying accessories or toys for their beloved pet. Pampering pets has taken on a new face and goes way beyond providing for their basic needs. Dog toys fall under the category of pet supplies and are a popular niche on Amazon. A consumer trends survey by Jungle Scouts depicts that 53% of pet keepers buy pet care items at least once a week. 35% of pet owners prefer shopping for pet products online, and [24% of pet lovers most frequently buy pet products on Amazon](https://www.junglescout.com/blog/amazon-market-watch-pet-product-trends/). The pet supplies and toys category is quite fragmented, with many types of products to choose from. So, if you deal in pet products or want to start selling them, Amazon is your best bet for increasing existing sales or getting new ones. You’ll find a readily available huge customer base in this marketplace where shoppers come for ease of buying, wide variety, and reasonable pricing. ### 6. Baby Care and Toys Baby products are and have always been a necessity. The knack for buying social media-worthy or fancy baby wear has further fueled the demand. Parents like to spend on baby stuff all the more now for their toddlers or gifting purposes. So, baby products will always have a hot selling spot on Amazon due to their everlasting demand. Experts estimate that the global baby products market size will reach [USD 72 billion by 2032](https://market.us/report/baby-products-market/). This is also a highly fragmented market, from baby clothes, toiletries, and hair care to toys. ### 7. Water Bottles People need reusable water bottles or tumblers in their daily lives, from children carrying them to schools to fitness enthusiasts taking them to gyms. Take the famous [Stanley Tumbler’s case](https://www.vox.com/culture/24031385/stanley-craze-tumbler-best-water-bottle); it went viral, and sales boomed on Amazon. Buyers look for creative alternatives to mundane water bottles. Moreover, Market research suggests that the global reusable water bottle market, valued at USD 9.28 billion in 2023, has the potential to [grow at a 4.4% compound annual growth rate between 2024 and 2030](https://www.grandviewresearch.com/industry-analysis/reusable-water-bottle-market), thanks to the environment-conscious consumers. Reusable water bottles or tumblers are one of the best items to sell on Amazon for beginners, as the demand for sustainable products is high and people love to buy their daily-use products from Amazon. ### 8. Exercise Mats The pandemic created a buzz around exercise mats as more people did their workouts at home. The safest and most convenient way to shop during that time was Amazon. Due to this demand, exercise mats have become a profitable product in the Amazon marketplace. Many people use these exercise mats at home or even in fitness centers. The global market size of exercise mats, projected to exhibit a [7.1% growth rate and reach USD 5.81 billion](https://www.factmr.com/report/3745/personal-exercise-mats-market) by 2033, shows the increasing demand for these mats in the market. ### 9. Women’s Handbags Women love to buy bags for different occasions and often have a collection to match their outfits. They can easily find their preferred styles within their budget at various online stores. A market data report projects that online sales for the handbag industry will grow at an [8.8% compounded annual growth rate](https://gitnux.org/handbag-industry-statistics/) in the 2021-2028 forecast period. Handbags are one of the most frequently bought fashion accessories by women on Amazon. So, women’s purses are among the best products to sell on Amazon for beginners. Try distinguishing your product from your competitors with unique designs and premium quality materials or adding savvy features like adjustable straps, vivid colours, and more. One design that sells like hotcakes on Amazon is cross-body bags. So, you could begin by listing your sling bags on Amazon and later add other variants or list your entire range altogether. ### 10. Face Masks People are adding new steps to their daily skincare rituals more often nowadays. It starts with washing their face and ends with a night cream or gel. Face masks are also an integral part of this skincare routine for many, and thus are in high demand. People love face masks for their ease of application and no mess to follow. Putting up your range of beauty masks’ such as cream or gel masks, will expose your brand to many new Amazon buyers and help you make profits. It’s usually an impulsive buy because of its frequent use and affordability. You’ll often see customers adding these masks with other beauty products in their Amazon carts. ### 11. Hair Care Items A large number of buyers stop by Amazon to buy hair care products, from shampoos and conditioners to hair masks and hairsprays. It’s a staple in people’s life and they love to try new hair care variants available on amazon, or end up subscribing to their favourites. Either way, there’s an enormous demand for hair care products, and they are a good option to start with, for beginners. ### 12. Gaming Headsets Gaming headsets, with their increasing demand, are one of the best products to sell on Amazon for beginners. Youngsters often fall for the captivating gaming culture. For instance, Xbox Game Pass reported a whopping [34 million subscribers in February 2024](https://www.statista.com/statistics/1276183/xbox-game-pass-subscriber-count-global/), and the Microsoft Xbox Network’s overall reach was nearly 120 million monthly active users. These gamers want to access the best and latest gear to improve their gaming experience. What better place can be there other than an online store to explore options? It’s this culture that has shot up the demand for gaming headsets on Amazon. Therefore, this electronic accessory is a fantastic investment for beginners trying to sell products in this online marketplace. ### 13. Cutting Boards Almost every home or restaurant kitchen has a chopping board, making it one of the most basic needs and a popular Amazon search item. There are nearly [730K searches for cutting/chopping boards on Amazon](https://www.sellerapp.com/amazon-keyword-search.html) regularly. This search rate gives a fair idea of the item’s demand and the revenue it can generate. Cutting boards are definitely among the list of best products to sell on Amazon for beginners. One way to differentiate your product is by offering bamboo or hardwood cutting boards, which are durable and resistant to wear and tear. ### 14. Smartphone Accessories Another fast-selling item on Amazon is smartphone accessories. From phone covers to chargers and USB cable covers, it’s a wide category. It’s easy to find suitable options online and also get a detailed description of the products. You can sell portable chargers, fancy phone cases, USB cables, tablet or laptop covers, mobile phone car mounts, and many other such items to start making quick profits on Amazon as a beginner. ### 15. Blue Light Glasses Nowadays, almost everyone uses a smartphone, laptop, or computer. The screen time of users also drastically increased and has become a concern. Hence, the need for accessories like blue light glasses grew multifolds. You can consider selling these glasses that block the UV light emanating from screens. The demand for these glasses is high. Amazon sees about [1.3 M searches](https://www.sellerapp.com/amazon-keyword-search.html) for this product on average. ## Essential Product Characteristics for Success on Amazon To successfully sell products and make profits, it is better to understand the specific characteristics of products than to blindly land on Amazon’s seller portal. Let’s look at some of the most important factors to consider: ### Less Competition Having a less competitive market for your product simply means that fewer sellers are offering the same or similar product as yours. It’s one of the significant factors indicating the chances of selling a product well on Amazon. **The reasons for better saleability with lower competition are:** - Your products get higher visibility and show more in search results on Amazon. Fewer sellers in your category increase your chances of higher sales as more customers discover your product. - It gives you better control over the pricing of your product with fewer price wars in the marketplace. The pricing flexibility allows you to set competitive prices and still maintain healthy profit margins. - Lower competition also makes it easy for you to enter the market as a new seller and make a presence for your brand. - If you have a niche product and the competition is low, you can get a specific target base that stays loyal to your brand. ### Ideal Price Range Another successful strategy to sell more products on Amazon is to make sure your price range aligns with the one that works well on the platform. People usually come to Amazon with a certain price expectation and mostly buy products falling in that ideal price range. **Matching your prices to this range is important because:** - It attracts more customers by striking a balance between reasonable pricing and creating sufficient profits for sellers. - A balanced price point encourages more customers to buy products impulsively without giving much thought to their budget. - Ideal pricing gives you a competitive advantage as it beats the products with very high or too low pricing. - It helps you maintain healthier profit margins and offer value to your customers simultaneously. ### Small and Lightweight Products Lightweight and smaller products perform better on Amazon for beginners, as they invite lower shipping costs, have faster shipping times and use less storage space as compared to heavier or bigger items. These characteristics help sellers save costs on their products and increase their profit margins. ### Easy to Produce Choose products that are comparatively easy to manufacture, use less raw material, need cost-effective machinery, and have fewer steps in the process. This characteristic makes them the best products to sell on Amazon for beginners because of various reasons. Easy-to-produce goods have low production costs and result in higher [profit margins](https://www.shiprocket.in/blog/how-to-calculate-profit-margin/). The simple manufacturing processes involved have fewer defects and are more consistent, providing better product quality. You can also increase your production capacity without facing much complexity and additional costs with such products. Moreover, as they are quick to produce, you can respond to fluctuating marketing demands without having to wait long to bring these products into the market. ### High Demand and Low Seasonal Effect The best products to sell on Amazon for beginners are the ones with strong and consistent demand around the year and lower or negligible impact of seasonal trends. It makes your sales steady and reduces the risk of fluctuations in revenue. They give you profits throughout the year and ensure a stable income. You also face fewer inventory management challenges with such products. Additionally, consistent demand creates a loyal customer base for your product and encourages repeat sales. ### Good Reviews Another productive characteristic to achieve success on Amazon is receiving positive feedback in the form of reviews on Amazon. It creates a sense of trust and credibility in potential customers for your product. Moreover, Amazon’s algorithm pushes products with good reviews, and your visibility increases through that. The first thing that customers look for while making a purchase decision is reviews, and it ends up influencing their decision more often than not. Receiving positive reviews consistently also improves the reputation of your brand. ## Sourcing Products for Amazon Sales There are a whole lot of options when it comes to finding products that you can sell on Amazon. Having said that, it is important to note that not all options are great, and not all are horrendous. Therefore, picking your option should be a carefully considered decision. Here is a detailed explanation of the available options: **1. Alibaba** Alibaba is a very recognised platform that connects wholesalers and manufacturers with their potential buyers. If you are looking to source your products in bulk, this is an excellent place to start, especially because some of the suppliers are already comfortable working with Amazon sellers. They might not overtly advertise it, but there is always room for negotiating prices and minimum order quantities, making it a bit easier when you are looking to scale your business. **2. Aliexpress** Aliexpress, as the name suggests, is the express version of Alibaba. It is for people who are in the beginning stage of their business and don’t want to risk buying products in bulk. Aliexpress is focused on retail sales and, hence, is ideal for finding products with low minimum order quantities. On top of that, they also provide drop-shipping options. You can easily purchase single units to test out your product demand and then get them to ship it directly to your customer. **3. Brick-and-Mortar Stores** Brick-and-mortar stores might seem like a dying breed to the naked eye, but actually, they have become somewhat of a unique offering. Traditional physical stores such as department stores, boutiques, and other speciality shops have started to become excellent sources for unique, locally sourced, and trending products. Their uniqueness also places them away from typical online competition and product design saturation. **4. Other Online Marketplaces** As we acknowledged earlier, there are a whole bunch of options when you’re looking to source products to sell on Amazon. Apart from Alibaba and Aliexpress, some of these options include eBay, Walmart Marketplace, and Shopify. These places offer a huge variety of sellers offering products from all over the world while giving you the option to resell and even drop-ship. ## Conclusion Entering the [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) marketplace requires selecting the right products for the platform. It’s one of the most crucial parts for a new seller to find success and make profits on this renowned online shopping hub. The abovement --- ## https://www.shiprocket.in/blog/air-cargo/ --- title: Air Cargo: A Detailed Explanation - Shiprocket CargoX url: https://www.shiprocket.in/blog/air-cargo/ description: Understand the intricacies of air cargo, its operation, benefits, types of goods transported, and security measures. last_updated: 2023-11-02 source: webpage --- # Air Cargo: A Detailed Explanation The global logistics landscape is ever-evolving. Air cargo is a transportation mode that bridges the enormous gap or long distances between continents for smooth international trade. The modern economy is ever grateful to this medium of transport for delivering goods across nations, as long distances are no longer a barrier to global trade, with planes flying stuff around for you. According to IATA, Air cargo transports goods worth more than [USD 6 trillion](https://www.iata.org/en/programs/cargo/sustainability/benefits/), which accounts for approximately 35% of world trade by value. However, air cargo shipping is more challenging than it sounds. You may encounter a few complexities, like intricate operations and regulatory and logistics challenges. When you assign the shipment to an air carrier, a series of meticulously coordinated processes unfold. It involves many security checks, customs regulations and policies, customs clearances, and strategic logistics planning to ensure the goods reach their destination swiftly and safely. This article will help demystify the air cargo industry by providing a comprehensive overview of its workings. We will cover the basic concepts of air cargo to the profound details of operational procedures, regulatory oversight, and the environmental considerations it faces. ## Air Cargo: What it Means? Air cargo is any shipment or items transported or carried via aircraft. It comprises air freight, airmail, and air express. [Air carriers](https://www.shiprocket.in/blog/international-air-cargo-carriers/) may carry the cargo in passenger flights or cargo aircraft. Passenger aircraft put the spare volume in an airplane’s baggage hold (the belly) which is not in use for passenger luggage. This is a usual practice followed by passenger airlines that transport air cargo on scheduled passenger flights. A passenger aircraft may also act as a preighter, in which the complete passenger cabin is temporarily assigned for carrying freight. On the other hand, cargo aircraft are air carriers specially designed to carry only cargo. They load the freight on the main deck and in the airplane’s baggage hold or belly to transport it to the destination. ## Air Cargo Vs Airfreight The two terms may sound similar, but the difference in the scope and scale of air transportation draws a line between air cargo and air freight. Air cargo covers the entire ecosystem of air transport of goods, including the carriers, infrastructure, logistics providers, and regulatory frameworks that help move goods smoothly from the origin to the final destination. In contrast, air freight is only concerned with the physical transportation of goods by air. It does not involve any other aspects, like carriers, logistics providers, and more, that are a part of the air cargo shipping process. ## How Does Air Cargo Shipping Operate? Air cargo shipping consists of a complex network of airports, cargo planes, ground handling services, and logistics companies. The air cargo shipping process begins with goods reaching an air cargo terminal, followed by a security screening. After the necessary checks, the goods are stored and then loaded onto the aircraft. This complicated process requires coordination among air carriers, ground services, and logistics providers to make the operations error-free and efficient. **Let’s look into the detailed steps that facilitate the air cargo shipping process:** - **Finalising Booking:** The first thing the shipper takes care of is booking the cargo with a preferred airline. The freight forwarder also provides the airline with all the necessary information about the origin, destination, and type of cargo. - **Managing Paperwork:** The freight forwarder or shipper prepares various documents like the bill of lading, commercial invoice, or other necessary certificates or permits involved in air cargo transportation. - **Packaging and Labelling Cargo:** The shipper packs the cargo and labels it as per the specifications of the respective airline, before shipping. - **Cargo-Handling:** As the cargo has the right labels and packaging on it, it’s ready for transport to the airport. On reaching the airport, the cargo is loaded either onto a specific cargo plane or placed in the cargo hold of a passenger plane for shipping. - **Transporting Cargo:** The aircraft then takes a flight to the destination airport. As soon as the plane lands, the concerned personnel unload the cargo and send it to the receiver’s destination. - **Customs Clearance:** Once the cargo hits the customs point, the customs duty officials pitch in to inspect and clear the cargo for entry into the destination country. - **Delivery of Shipment:** Finally, the airline or a local delivery service delivers the shipment to the recipient as it reaches the destination. ## Benefits and Drawbacks of Air Cargo Shipping ### Benefits Let’s throw some light on some of the benefits of using Air Cargo shipping. **Speed and Efficiency:** Air cargo is renowned for its speed, offering the quickest transportation method across long distances. This rapid transit time is crucial for industries relying on just-in-time manufacturing processes, emergency relief efforts needing urgent supply delivery, and businesses dealing in perishable goods or time-sensitive products like pharmaceuticals and fashion. The efficiency of air cargo reduces the reliance on large inventory stocks, allowing companies to operate on leaner supply chains with lower storage costs. **Global Reach:** With air cargo, you can spread your wings across many destinations worldwide. It even becomes easy to access some remote and hard-to-reach areas by air. This extensive reach particularly benefits global businesses that need to expand their market presence or source materials from distant locations. **Safe Transit:** The air cargo industry tends to maintain stringent security standards, which minimises the risk of theft, damage, or loss during transit. Businesses or individuals wanting to ship high-value goods especially benefit from the enhanced security measures at airports, like surveillance, restricted access zones, and specialised handling. Owing to the secure environment and speedy delivery, businesses often prefer air cargo shipping for transporting their goods. ### Drawbacks Air Cargo also has a flipside with a few drawbacks attached to it. **Cost:** One of the primary drawbacks of air cargo is its cost. The expense associated with air transport is significantly higher than other modes due to fuel consumption, aircraft maintenance, and airport fees. These costs often translate to higher freight charges, making air cargo less economically viable for low-value or high-volume shipments. Businesses must carefully weigh the benefits of quick delivery against the increased logistics costs. **Environmental Concerns:** Eco-friendliness and sustainability are a huge concern when businesses opt for air cargo shipping because air transport is one of the most carbon-intensive modes of freight transport. It massively contributes to greenhouse gas emissions and global climate change. For example, the famous singer ‘Taylor Swift’ recently received backlash from the public for taking too many flights in her private jet. This is because it increases her carbon footprint and puts her in a bad light for hampering the environment. So, this trend clearly shows how people are rapidly moving towards an environment-conscious mentality. The environmental impact of air cargo is wildly in talks among both regulators and consumers. It’s nudging the air cargo industry to explore sustainable practices such as investing in more fuel-efficient aircraft, optimising flight routes, and considering alternative fuels to decrease its carbon footprint. **Size and Weight Restrictions:** Another drawback of taking this mode of transport is that an aircraft has finite space and payload capacity. Therefore, it imposes limitations on the size and weight of cargo eligible for transportation. These restrictions are a demerit for industries dealing in bulky or heavy goods, such as machinery or automotive parts. These heavy goods may need more space than allowed within the dimensional and weight constraints of standard air cargo services. It necessitates alternative logistics solutions for oversized shipments, which ends up potentially complicating the supply chain and increasing shipping costs. ## Types of Goods Transported as Air Cargo The versatility of air cargo allows for the transport of diverse goods, each with specific requirements. High-value electronics, for instance, benefit from the speed and security of air transport, mitigating the risk of theft and damage. Pharmaceuticals, especially temperature-sensitive vaccines, rely on air cargo for maintaining cold chain integrity. Air cargo is quite adept at providing the turnaround time that fashion items need due to their seasonality. With air cargo shipping, even perishable food items and flowers get the conducive and temperature-sensitive environment they need for preserving freshness. Additionally, many emergency relief supplies depend on air cargo for quick deployment in crises. ### Prohibited Goods in Air Cargo The safety of air transport is kept as a priority with the strict regulations on items that are eligible for shipping. Risky products like explosives, including fireworks, are generally prohibited from transporting on passenger flights to maintain safety standards. Other than that, airlines also ban compressed gasses, such as aerosols and fire extinguishers, due to their potential for explosion. Air cargo also restricts flammable liquids and solids, toxic substances, and radioactive materials for similar safety concerns. The air cargo shipping regulations necessitate thorough checks and compliance with international guidelines by shippers. ## Time Taken For Air Cargo to Reach the Destination When calculating the usual time taken by cargo to land at its destination, it’s important to assess factors like the route, distance, cargo handling efficiency, and customs procedures. For instance, a direct flight may transport goods across continents overnight but requires additional time for ground handling, security checks, and customs clearance. The usual time international air shipments may take, on average, to reach their destination is between 1 and 5 days. Despite the number of days it takes, air cargo is a much faster shipping alternative to sea or land transport, especially when you’re dealing with long-distance shipments. ## The Authority Overseeing Air Cargo Security International organisations, like the national aviation security bodies, and the International Civil Aviation Organization (ICAO) overlook air cargo security. These authorities set many extensive security standards and practices, including cargo screening procedures, access control measures, and threat assessments, to safeguard cargo and the shipping process against unlawful activities. All the stakeholders in the air cargo chain must comply with the regulations set by the authorities, which creates a safe environment for transporting goods by air cargo shipping. ## Does Air Cargo Need Customs Clearance? Customs clearance and adherence to regulations are prerequisites for shipping goods internationally by air. It requires customs clearance in both the exporting and importing countries. The importer or exporter must submit necessary documents, pay relevant duties and taxes, and comply with the local regulations regarding importing and exporting goods to complete the shipping process. ## Conclusion Air cargo has an indispensable role in transporting goods globally. It offers a fast and reliable way to fly goods across long distances. The downside to air cargo is its high costs and limited capacity, but that doesn’t stop it from being one of the fastest, most secure, and most efficient ways of transporting goods. The benefits of using air cargo outweigh its drawbacks. Businesses and logistics providers must have a clear understanding of the operations, regulations, and security measures involved in air cargo shipping to take full advantage of this mode of transportation. eCommerce businesses can rely on a trustworthy logistics solution provider like [CargoX](https://www.shiprocket.in/x/cargox/) for transporting their goods to different parts of the world via air cargo transportation. They serve more than 100 foreign destinations and fulfill B2B deliveries. --- ## https://www.shiprocket.in/blog/carriage-paid-to-cpt/ --- title: Carriage Paid To: Know in Detail The Incoterm url: https://www.shiprocket.in/blog/carriage-paid-to-cpt/ description: Carriage Paid To (CPT): Your go-to guide for mastering the international trade term. Streamline your global logistics effortlessly! last_updated: 2023-10-11 source: webpage --- # Carriage Paid To: Know in Detail The Incoterm If you're involved in international trade, knowing about Incoterms is important. The rules set by the ICC ensure that everyone understands how trade works. Carriage Paid To (CPT) is one of these rules, and it specifically talks about how goods move, where they get delivered, and when the risk shifts from the seller to the buyer. Using Incoterms, including CPT, makes global trade less confusing. It helps everyone communicate better and reduces misunderstandings by clearly saying who does what at each step of the deal. So, let's talk more about Carriage Paid To (CPT) and how it can help deal with the complexities of international trade. *[Image: Carriage Paid To: Know in Detail The Incoterm]* ## Carriage Paid To: Definition of the Term In a Carriage Paid To (CPT) deal, the seller gets the goods to a specific delivery company when international customers buy something. CPT is a trade term indicating that the cost of the goods includes everything needed to get them to the agreed destination. In a CPT deal, two important locations need to be set: Place where the seller hands over the goods to the carrier (delivery point) and where the goods are going (destination). The buyer’s risk starts when the goods are handed over to the carrier, but the seller still covers the cost of shipping the goods to the destination. The term "Carriage Paid To" means the seller hands over the goods to a carrier (like a shipping or transport company) at their own cost. The seller is responsible for any risks, including loss, until the goods are with that carrier. The seller takes on the risks and costs of getting the goods to a carrier for transport to an agreed-upon destination. The seller has fulfilled their obligation when the goods are safe with the carrier; from then on, it’s the buyer’s responsibility. Once the goods are with the carrier, the buyer’s responsibility begins. The buyer mainly deals with local delivery and import-related charges. ### Seller’s Responsibilities: - Ensure that the items are properly packed in export-worthy materials for safe transportation. - Accept responsibility for any expenses incurred when loading freight at the seller’s warehouse. - Cover the costs of transporting the loaded products to the selected port or location for export. - Accept financial responsibility for Origin Terminal Handling Charges (OTHC) at the origin terminal. - Cover the expenditures associated with putting the goods onto the carriage for transportation. - Pay the applicable shipping expenses for the items’ transportation. ### Buyer’s Responsibilities: - Take financial responsibility for getting the package to its final destination. - Prepare to pay any unloading costs incurred at warehouses upon the arrival of the goods. - Take full responsibility for any import tariffs, taxes, and customs clearance expenses. - Be prepared to cover the costs of customs exams and dunnage, fines, or holding charges, which may emerge throughout the import procedure. ## An Example to Explain Carriage Paid To Imagine you’re buying a smartphone from a seller in the United States. The terms are set as CPT, which means "Carriage Paid To." In this scenario: - **Responsibility for Freight Costs:** The US seller is responsible for paying the freight costs to get the smartphone from their location in the US to the first carrier, even if multiple means of transportation (land, then air, for example) are employed, or to a mutually agreed interim place. - **Export Fees or Taxes:** The seller also takes care of any export fees or taxes the US government requires. - **Risk Transfer:** The risk shifts from the seller to you when the merchandise is handed over to the first carrier. ## The Pros and Cons of Carriage Paid To While CPT provides many benefits to both the buyer and the seller, it also presents obstacles. These are: ### Pros of Carriage Paid To (CPT) #### For the Buyer: 1. When utilising CPT, the buyer must only pay for the items after they arrive at the agreed-upon destination. 2. The seller provides the Bill of Lading or Airway Bill, lowering the buyer’s responsibility for logistical operations. 3. If the buyer has a cargo clearance agent at the destination, CPT allows him to manage Destination Terminal Handling Charges (DTHC) and customs clearance. #### For the seller: - CPT allows sellers to expand their consumer base and engage with buyers globally. - Sellers have no obligation to organise or incur insurance expenses. - The responsibility for the items ends when they reach the local port, reducing their involvement ### Cons of Carriage Paid To (CPT) #### For the Buyer: 1. If the goods have to travel through several nations, the buyer is responsible for organising transit clearance, which becomes more complicated when the carrier is unknown or unfamiliar. 2. CPT becomes more challenging when many carriers are involved, which increases the distance between you and the goods. 3. CPT can complicate Letter of Credit (LC) payment conditions as banks may fail to understand CPT challenges, impacting payment processing, and resulting in delays and conflicts. #### For the seller: - The seller is responsible for organising and covering the costs of delivering the products to the first carrier, which adds another degree of complication to the process. ## Distinction Between CPT and CIF The following table lays out important distinctions between Cost, Insurance, and Freight (CIF) and Carriage Paid To (CPT): | **Aspect** | **Cost, Insurance, and Freight (CIF)** | **Carriage Paid To (CPT)** | |-----------------------------|-------------------------------------------------------------------------------------------------------|--------------------------------------------------------------------------------------------| | **Scope of Transportation** | CIF applies exclusively to maritime shipping, which includes ocean freight and inland waterways. | CPT is a general Incoterm that refers to various means of transportation, including marine, land, and air. | | **Seller’s Responsibility** | In CIF, the seller bears all costs, insurance, and freight until the items are placed aboard the vessel at the port. | CPT allows the seller to manage expenses, risks, and insurance until the products are delivered to the first carrier. | | **Transfer of Responsibility** | The CIF transfer of responsibility happens when the cargo is successfully loaded aboard the shipping vessel, passing the duty to the buyer for the remainder of the trip. | In CPT, responsibility switches to the first carrier at the time of delivery, indicating that the buyer is now responsible for the items’ safety and travel until they arrive at their final destination. | ## Shiprocket X: Transform Your Business with Seamless Cross-Border Solutions and Shipping Excellence! [Shiprocket X](https://www.shiprocket.in/x/) offers shipping solutions to more than 220 cross-border destinations, easing international shipping for eCommerce businesses. Get transparent B2B deliveries by air, fully managed enablement solutions, and an eCommerce platform that streamlines exports by offering estimated prices for maximum profitability. Shiprocket X additionally offers easy international shipping at affordable pricing and a delivery period of 10-12 days. Enjoy hassle-free customs clearance and real-time information via email and WhatsApp. Shiprocket X also employs automated workflows to assure timely delivery and an analytics dashboard to give useful information for strategic growth. ## Conclusion Carriage Paid To (CPT) is an essential incoterm used in supply chain management and international trade. It establishes a framework that sets obligations, expenses, and risk sharing between buyers and sellers clearly, facilitating smooth transactions and eliminating miscommunication. While CPT has several disadvantages, it works extremely well for transporting products across countries. CPT is effective for cross-border commerce in which sellers organise shipments with carriers to move products across various nations. Its technology-enabled approach speeds up the process and ensures a reliable route of transportation within predefined constraints. However, all parties must thoroughly understand the implications of CPT. To minimise potential conflicts and headaches, it is critical to have clear communication and well-defined contractual arrangements. --- ## https://www.shiprocket.in/blog/transportation-management-in-logistics/ --- title: Transportation Management in Logistics: A Complete Guide - Shiprocket url: https://www.shiprocket.in/blog/transportation-management-in-logistics/ description: Maximize supply chain efficiency with Transportation Management Systems. From planning to delivery, automate processes! last_updated: 2023-11-24 source: webpage --- # Transportation Management in Logistics: A Complete Guide A transportation management system is software or a platform that allows small and large companies to easily manage their logistics activities. Any activity, irrespective of the mode of transport (land, air, or sea), can be managed by a TMS system. The TMS system is a small portion that helps optimize larger supply chain processes, ensuring timely delivery of goods through streamlining loads and delivery paths. They use automated strategies to avoid all forms of time-consuming tasks that are prone to manual errors. TMS significantly minimizes the operational costs of both the business and the end customer. With technological development, cloud-based transportation management systems have been created, leveling the playing field for smaller businesses. TMS was initially only adopted by large businesses, but today, even the eCommerce sector uses it, which increases its demand. Let’s explore transportation management in logistics in detail, its key features, its significance, and recent developments. *[Image: Transportation Management in Logistics]* ## What is a Transportation Management System (TMS)? A logistics platform that employs modern technological solutions to help businesses analyze, plan, execute, and streamline the physical movements of goods that are coming in and going out is known as the Transportation Management System (TMS). It is a small part of the supply chain management system. ### The Significance of Implementing a TMS Transportation management systems play a key role in supply chain processes and impact every sector of the supply chain. - TMS handles everything from planning and procurement to managing inventory and the complete logistics process. These elements must be streamlined to achieve the highest customer satisfaction rates. - With greater customer satisfaction rates, sales also rapidly increase, enabling businesses to grow. TMS allows you to easily and successfully navigate through intricate processes that revolve around trade policies. - TMS enables the enhancement of supply chain efficiency through automation and other new and upcoming technologies. It also facilitates collaboration and communication strategies that allow real-time engagement. - The cost-effective optimization strategies that TMS offers attract users. It optimizes operations like route planning, the selection of transportation carriers, and other relevant documentation. It also has a green edge that enables companies to minimize the number of empty miles driven and bottlenecks. ## Key Attributes of Transportation Management Systems The key features of transportation management in logistics have only evolved over the years. Certain attributes are necessary, as a TMS system can substantially reduce the complexities of supply chain processes while enhancing their efficiency. These include: - **Transportation execution and planning**: The choice of shipping mode, whether through air, sea, rail, or road, must be planned to make the most efficient choice. TMS also enables streamlining loads and taking advantage of real-time tracing capabilities. - **Freight management**: The TMS optimizes all quote-to-contract processes. It enables you to easily and efficiently manage freight, costing, and ordering workflows. It also manages the freight billing and settlement processes for both intermodal and multimodal transportation systems. - **Analytics, reporting, and TMS dashboards**: Forecasting demand for transportation, rate analysis, and analysis of gains are some important features of TMS. They are designed so that they can easily adapt to unforeseen circumstances. They are also capable of providing real-time visibility and making data-driven decisions. ## Advantages of Using TMS Solutions The transportation management system optimizes and provides cost-effective strategies for any business. Here are the most common benefits of using a TMS solution. - **Enhanced efficiency**: TMS software eliminates all manual processes and automates them. Most tasks involved in planning and execution, mainly including optimization of routes, tracking, etc., are automated, minimizing manual errors. - **Real-time visibility**: TMS also gives real-time visibility into transportation operations, making it easier for businesses to identify and evaluate any issues. As a TMS system optimizes the routes, it makes it easier for businesses to achieve their green goals by minimizing the number of miles driven. - **Better consumer service**: TMS platforms enable consumers to make well-informed decisions and minimize the need for customer service queries. TMS software also enables proactive communication with consumers regarding probable delays. It helps build a sense of loyalty and trust with their clients. - **Data-driven decisions**: TMS stores all the shipping data, from costs and routes to dates and documentation. This allows businesses to make informed decisions easily based on data-driven analytics. As a result, real-time trends and patterns can be identified, and future trends can be anticipated. All of this helps in streamlining logistics processes and minimizing operational costs. - **Safety and compliance**: TMS systems are equipped with tools to ensure compliance for tracing and monitoring relevant data like driver hours, carrier maintenance, emission and exhaust records, etc. TMS software aids in improving safety by providing the necessary tools for monitoring and managing your logistics operations. Moreover, it also alerts and signals when the driver engages in unsafe behavior, making it easier for you to make proactive decisions. - **Real-time visibility**: TMS software gives you real-time visibility, covering all the complexities in logistics processes. It helps to monitor the movement of goods. Your KPIs and efficiency of operations can also be recorded on your TMS dashboard. Hence, you can always be prepared, including for unforeseen circumstances. ## Understanding the Functionality of a TMS System A TMS is connected to the carrier’s system. It accesses, records, and compares all the details of the carrier. It also has functionality that enables businesses to streamline routes and modes of transportation. Furthermore, it also has a real-time tracking and delivery progress option. A transportation management system works with other software as part of a larger and more elaborate supply chain management (SCM) system. This SCM system also offers enterprise resource planning solutions with warehouse management integrations. Each of these software systems has well-defined roles, performs specific functions, and is integrated to work harmoniously to become a digital tripod supporting all delivery and end-to-end processes. The functions of these three systems are: - **ERP**: [Enterprise resource planning systems](https://www.shiprocket.in/blog/erp-in-supply-chain-management/) handle all accounting and order management processes. It is also responsible for the invoice-raising process. - **WMS**: Warehouse management systems allow you to manage all warehouse-oriented functions like palletization, shipping, receiving, inventory tracking, and [order fulfillment](https://www.shiprocket.in/ebooks/order-fulfillment/). - **TMS**: A TMS is responsible for freight management and route optimization operations. It also takes care of carrier streamlining functions. ## TMS System Users: Who Benefits from Transportation Management Systems? TMS systems are mainly used by businesses or eCommerce platforms for shipping and receiving goods. With the COVID-19 pandemic, the world has now gone digital. Even the smallest of businesses have joined the ranks of wholesale distributors, manufacturers, and retailers. Everyone is finding alternatives to ensure speedy, cost-efficient, and [secure delivery](https://www.shiprocket.in/blog/shipping-insurance-key-to-secure-ecommerce-shipping/). Today, these industries can benefit from TMS software: - Healthcare and pharmaceutical industry - Logistics providers - Defence and aerospace industry - Food and restaurant-oriented businesses - Wholesalers and retailers - Manufacturing industries ## Cloud-Based TMS and Modern Technologies A cloud-based transportation system offers the same benefits as a normal TMS system. They also provide some additional benefits. These include: - Enhanced economies of scale - Free upgradation - Minimized cost of ownership - Easier scalability options - Speedy returns on investment In today’s expansive business industry, consumer expectations are rising and will continue to rise. With the dynamic global trade regulations that require supply chains to continuously evolve, a cloud-based TMS system is a necessary investment. **Here are some of the most recent developments that TMS has seen in recent years:** - **Fleet monitoring with the Internet of Things (IoT)**: The use of simple devices like sensors, radars, and lidars has made real-time fleet management monitoring a lot more precise and easier. Companies can lower their operational costs, minimize delays and enhance safety through IoT-based solutions. - **Artificial Intelligence (AI)**: AI has brought about several game-changing innovations and can handle time-consuming tasks efficiently and quickly. The logistics world will be easily transformed with AI self-driving vehicles and carriers on the rise. It will make the entire process a lot more efficient and reliable. - **Machine Learning (ML)**: ML allows you to make accurate decisions and predictions based on historical data. It allows you to manage all important trade-offs between cost-savings and on-time delivery. With the development of new technologies, modern transportation management systems provide valuable insights that allow businesses to thrive in this digital era. ## Conclusion A Transportation Management System (TMS) is an efficient tool that allows businesses to optimize all their logistics processes. It is a crucial element of any supply chain management system. By automating and streamlining procedures, including route planning, carrier selection, and freight invoicing, TMS primarily aims to increase a company’s transportation operations’ efficiency and cost-effectiveness. The efficiency of a company’s supply chain can be increased overall, and transportation expenses can be decreased using a transportation management system. Moreover, transportation management in logistics can help you lower the number of empty miles driven, prevent shipping delays and bottlenecks, and improve the use of transportation assets. --- ## https://www.shiprocket.in/blog/engage-product-updates-may-2022/ --- title: It’s Official: An Improved Version Of Engage Has Arrived url: https://www.shiprocket.in/blog/engage-product-updates-may-2022/ description: Shiprocket Engage now has more functionality to get your post-order communication right. Here’s all about the new features/improvements. last_updated: 2023-10-11 source: webpage --- # It’s Official: An Improved Version Of Engage Has Arrived Our team has been hard at work lately to help make Shiprocket Engage even more valuable for your business. We’re thrilled to tell you that we’ve added some cool new features and made some significant improvements. *[Image: Shiprocket Engage]* Shiprocket Engage now has more functionality than before to ensure it helps [businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) like yours to get your post-order communication right, reduce non-delivery of orders, and generate more profits. Here’s all about these new features/improvements, and we hope you enjoy them as much as we do. ## Your Buyers Can Now Chat In Hindi Right on your first message from your branded [WhatsApp](https://www.shiprocket.in/blog/whatsapp-and-whatsapp-business-difference/) account, your buyers will now get an option to change the language from English to Hindi. Providing your customers the choice to chat with you in the language they’re most comfortable with will help you communicate better, leaving no room for misinterpretations. *[Image: Shiprocket Engage]* Result? The quality and efficiency of your service will improve, and you’ll spend less time on each customer. Also, your customers will get a more user-friendly experience. ## Unicommerce Users Can Now Send Pre-Ship Messages Previously, Engage only supported post-ship WhatsApp messages for [Unicommerce](https://www.shiprocket.in/channel-integrations/unicommerce/) users. Now one can also send pre-ship WhatsApp messages to transform their buyer communication throughout the post-order journey. *[Image: Shiprocket Engage]* What does this mean for you? If you get orders from Unicommerce, you can now allow your buyers to confirm orders and verify addresses on WhatsApp. This will help reduce the risk of RTO. Not only this, but you can also remind them about their incomplete purchases and recover up to 10% of extra sales from [abandoned carts](https://www.shiprocket.in/blog/what-is-cart-abandonment/). ## RTO-Prediction Is More Accurate Than Ever Shiprocket Sense’s intelligence is now upgraded & better prepared to predict RTO risk. The vernacular APIs will tell you the RTO risk score even more accurately for your orders, based on your buyer’s history and order performance data. As a result, your [RTO](https://www.shiprocket.in/encyclopedia/rto/) losses will further go down, and your delivery success rate will further improve. Are you ready to take your profitability to the next level? ## Getting On Board Got Even Easier If you’ve not onboarded yet, it’s now much simpler and faster. Getting started with Engage now doesn’t take multiple steps. Instead, all it takes is a click to get on board. We’re more than committed to providing you with a painless process and supporting you every step of the way. In the meantime, we’d love to hear any feedback you have on Shiprocket Engage and what we can do to make it even better. Stay tuned for more updates! --- ## https://www.shiprocket.in/blog/whatsapp-marketing-automation/ --- title: WhatsApp Marketing Automation | Shiprocket Engage+ url: https://www.shiprocket.in/blog/whatsapp-marketing-automation/ description: Hyper-Personalisation and Whatsapp Marketing Automation has made communication easier, better & more effective for marketers. Read more here. last_updated: 2023-11-02 source: webpage --- # WhatsApp Marketing Automation & Hyper-Personalisation: The Future Of Communication Technology helps us connect better with each other. [Businesses](https://www.shiprocket.in/blog/low-investment-business-ideas/) are competing and developing new strategies to get us more invested in their products, from WhatsApp automation to in-app marketing automation. One way this has been possible is through personalisation, where a person’s digital behaviour is taken into account and delivered curated experiences aligned with the business objectives. But gone are those days when businesses would rely only on technology basics to attract, retain and cater to users. *[Image: Whatsapp marketing automation]* A personalised experience is more likely to increase [customer loyalty](https://www.shiprocket.in/blog/customer-loyalty-program/), establish goodwill and make users feel more understood and connected. Take this ten steps ahead now. That’s what you get with hyper-personalisation. ## What Is Hyper-Personalisation? Simply put, hyper-personalisation takes personalised marketing a notch higher. It uses AI and real-time data to deliver more relevant content, product recommendations or service information to a user. In a data-driven world where AI modules are chewing out user patterns for better [customer experience](https://www.shiprocket.in/blog/customer-experience-in-logistics/), hyper-personalisation is the future tactic. In 2022, improving the customer experience and applying data insights to decision-making are the top priorities of marketing professionals, and thus hyper-personalisation comes in handy as a strategy. ### Modes Of Hyper-Personalisation - Personalised WhatsApp marketing - Curated content recommendation - Push and in-app notifications - Branded CRM emailers While there are other modes of how businesses can customise their users’ experiences, most of them go for an omnichannel approach to get their [marketing](https://www.shiprocket.in/blog/how-branding-and-marketing-help-online-business-grow/) on point. *[Image: SR Engage Blog Strip]* ## WhatsApp Marketing Automation The world’s most popular messaging app has a lot to offer regarding driving sales, providing customer support, and increasing marketing conversions. In this day and age of hyper-personalisation, WhatsApp is the perfect tool to get into the customers’ pockets. So why should [eCommerce businesses](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) invest in WhatsApp marketing automation? Here are the benefits: - Reliable & robust - Easy to set up and use - Completely customisable - Provides better response rates - Elevates the customer experience - Helps in customer conversion & retention ## WhatsApp Marketing Automation & Hyper-Personalisation The combination of hyper-personalisation in an automated messaging platform is probably the best way to leverage data, AI and technology to achieve scalable growth. Do you know? Nearly 80% of the consumers prefer to purchase from a brand that provides them with a personalised experience, and shopping cart recommendations influence over 92% of shoppers to buy products. This indicates how important personalisation is and why there is a need to [automate marketing](https://www.shiprocket.in/blog/ecommerce-marketing-automation/) via different channels, especially WhatsApp. Here’s how businesses can use hyper-personalised WhatsApp marketing to their use: - Send order confirmation and billing updates directly to customers - Automate the typical customers’ queries without manual intervention - Convert more customers with personalised abandoned cart reminders - Keep customers engaged with personalised loyalty programs - Offer personalised discounts in due intervals to keep customers hooked - Convert [COD orders](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/) to prepaid by offering deals to customers - Run timely promotions based on customers’ purchase history - Send real-time tracking notifications to customers about their orders - Nudge customers with personalised product recommendations *[Image: How hyper-personalisation helps marketing]* ## Where To Start? Most customer-facing eCommerce businesses thrive on collecting and leveraging user data for their marketing and operational requirements. At the same time, few companies may let users know what information they collect and when; many companies are yet to become fully transparent. [eCommerce](https://www.shiprocket.in/blog/components-of-ecommerce-business/) businesses typically need to work with three data sets to offer a hyper-personalised customer experience. These are: 1. **User Attributes** 2. **Behavioural Attributes** 3. **Past Purchase Data** These sets of data include the following: **User Attributes** - Age - Location - Gender - Membership status - Device used - Operating System - Name **Behavioural Attributes** - Brands viewed - Filters applied - Browsing time - Preferred medium of communication - Products viewed - Added to cart - [Abandoned cart](https://www.shiprocket.in/blog/what-is-cart-abandonment/) - Sizes searched for - Search query **Past Purchase Data** - Average spend - Discount applied or not - Colour preference - Quantity purchased - Purchase date & time - Device used for purchase - Size preference With these attributes, targeting users and providing an elevated and hyper-personalised customer experience becomes easier for businesses. ## Summary Digital-first brands are all about catering to their customers first. This starts with personalised, transparent communication that is effective and happens in real-time. Tending to customers has become more mobile in a world where everything is available with a click. WhatsApp marketing [automation](https://www.shiprocket.in/blog/automate-your-business/) and hyper-personalisation will become mainstream in the coming years, with several brands already dishing out products that [boost conversions and revenue](https://www.shiprocket.in/engage/). How far personalisation takes us, only that remains to be seen. *[Image: Reduce RTO & Enhance Buyer Experience]* --- ## https://www.shiprocket.in/blog/shopify-abandoned-cart/ --- title: 8 Tips to Recover Abandoned Shopify Carts - Shiprocket Engage+ url: https://www.shiprocket.in/blog/shopify-abandoned-cart/ description: Rescue abandoned carts and boost your Shopify sales! Learn expert tips to decrease cart abandonment and reclaim lost revenue to maximise eCommerce success. last_updated: 2023-10-11 source: webpage --- # 8 Tips to Recover Abandoned Shopify Carts Ever wondered why some visitors to your Shopify business add items to their shopping carts but never finish the transaction? In eCommerce, this behaviour is referred to as "cart abandonment." It is estimated that about [75–80% of customers](https://www.tidio.com/blog/shopping-cart-abandonment-statistics/) give up on their carts. This is a common problem faced by Shopify business owners, and it can be detrimental to the growth of the business. Customers leaving their carts unfinished hurts your business since you lose out on possible purchases. The first step in solving this problem is learning how to reduce your Shopify cart abandonment rate and what cart abandonment implies for your company. You may increase your chances of turning those uncertain buyers into paying customers by finding out more about Shopify’s abandoned carts and placing strategies in place to reduce them. Let’s explore how to tackle this common challenge and boost your eCommerce store’s success. ## What Exactly is an Abandoned Cart on Shopify? When a client adds one or more things to their online shopping basket but leaves the website before completing the checkout process, it is known as [cart abandonment](https://www.shiprocket.in/blog/what-is-cart-abandonment/). By adding your items to their basket, they have shown interest in them, but for some reason, they have chosen not to complete the transaction. It’s critical to differentiate between browser abandonment and cart abandonment, which occurs when users visit your Shopify website but leave without adding anything. Abandoned carts usually suggest a higher level of customers being ready to purchase. After all, shoppers who add things to their cart are typically more likely to purchase than those who just browse. ## Why Do People Leave Their Shopify Carts? Here are a few reasons why people leave their carts without proceeding to checkout: - **Hidden Fees:** Customers don’t like hidden extra costs and taxes. They may get suspicious of additional costs like shipping charges or taxes and end up leaving their carts empty. - **Complicated Checkout Procedure:** Lengthy or complex checkout procedures could frustrate clients and make them reconsider their choice. The more stages and information necessary, the greater the likelihood of cart abandonment. - **Online Window Shopping:** A small percentage of consumers pursue or compare items on several websites. Although this kind of behaviour is typical in eCommerce, it can lead to cart abandonment because these clients may not be prepared to complete an order at the moment. - **Privacy Concerns:** When purchasing online, consumers are becoming more and more worried about the confidentiality of their financial and personal information. If online shoppers believe their data is not secure, they will abandon their basket. - **Absence of Discounts:** Shoppers generally search for special offers or promotions. They could shop elsewhere and leave their carts empty if your Shopify business doesn’t provide any enticing discounts. - **Additional Delivery Fees:** If customers have to extra pay for the delivery, they might hesitate to complete their transaction. - **Unclear Return Policy:** Your online store needs a return policy that is easy for customers to understand and implement. If a customer feels that a return policy is harsh or imprecise, they may be reluctant to complete their transaction. ## How Can I Check for Abandoned Carts on Shopify? Here’s a simple guide to check for abandoned carts on Shopify: ### Step 1: Open Your Shopify Account and Log In. Go to your Shopify store and enter your login information to get started. ### Step 2: Find the “Orders” Section. After logging in, search the left side of the page for the “Orders” option to access your orders. ### Step 3: Click on “Abandoned Checkouts”. There’s an “Abandoned Checkouts” tab under the “Orders” section to get a list of all the checkouts that consumers started but did not complete. ### Step 4: Review the Abandoned Checkouts. The name, email address (if supplied), cart value, and the date the cart was abandoned are all details that can be seen for each abandoned cart. You can use this information to better understand why customers abandoned their orders. Shopify also provides an email report on abandoned checkouts. This gives useful information like conversion rates and total revenues, along with a breakdown of how many sessions and completed orders were generated via email reminders. ## 8 Ways to Lower Shopify Cart Abandonment Follow these strategies to easily [reduce abandoned cart](https://www.shiprocket.in/blog/reduce-shopping-cart-abandonment/) rates and reclaim possibly lost sales: - **Price Transparency:** Unexpected expenses like taxes or shipping charges sometimes turn away customers. Offering free shipping for purchases over a specific amount or providing up-front details on these expenses on product pages are two methods by which you can prevent and lower cart abandonment. - **Offer Deals:** Use special offers to draw in clients who intend to leave without making a purchase. One way to get customers to reconsider and finish their buy is by using popups to provide special discount codes or gifts along with their purchase. - **Simplify the Checkout Process:** Lengthy or complex checkout procedures could frustrate clients and cause them to turn away. Provide visitor checkout choices and just request the information that is necessary to streamline the transaction. Adding instant checkout icons simplifies the process even more by enabling users to pay right away without using the cart. - **Safe Payment Options:** Getting customers to trust your eCommerce site is essential to getting sales. Display security badges, ensure SSL encryption, and provide several safe payment alternatives to reassure consumers and eliminate doubt during checkout. - **Clear Return and Delivery Policies:** Customers can get discouraged from completing their purchases if they are unsure about the return and delivery policies. To build trust with potential clients, list your shipping costs, delivery schedule, and return guidelines. - **Encourage Small Actions:** Request visitors to take small actions that can lead to eventual purchases. This means sending an invitation to join programmes for rewards, explore recommended products, or take part in activities like surveys or quizzes. - **Helpful Reminders:** Make use of techniques like browser alerts or emails related to abandoned carts to remind consumers of products forgotten in their carts. To encourage them to return and complete their purchase, make suggestions for related items. - **Generate a Sense of Urgency:** Use countdown clocks, limited-time deals, or stock availability announcements to motivate urgent action. Calls to action such as “Hurry! Limited stock available” or “Offer ends soon” could convince buyers to act now to avoid missing out. ## How Can I Use Automation to Deal with Abandoned Checkouts? Using automation to handle abandoned checkouts may be very beneficial to your business. As a seller trying to maximise eCommerce operations, this can help you recover lost sales. 1. Tools created exclusively for automation purposes are available on platforms like Shopify. You can easily set up an abandoned checkout email sequence by going to the automation settings in your Shopify admin panel and selecting the ‘Marketing’ option. 2. If a client leaves products in their basket but does not complete the transaction, you can use this sequence to automatically send them personalised emails. To encourage clients to return and finish their purchases, you can personalise these emails with branding and even offer enticing offers. Customers can be further motivated to complete their orders by creating a follow-up email sequence that contains incentives, urgency, or reminders. 3. You can also set up triggers in your eCommerce platform to guarantee that these emails are delivered as soon as someone abandons their cart. This enhances the possibility of re-engaging them. Remember to track the results of your abandoned checkout automation frequently so that you can modify your techniques and increase conversion rates over time. ## Cart Abandonment Rates: Benchmarks and Metrics Roughly 75-80% of inline shoppers give up on their carts before making a purchase. This indicates that just over 3 per cent of consumers who add products to their baskets complete the transaction. According to a study, the average percentage of [cart abandonment is 69.99%](https://baymard.com/lists/cart-abandonment-rate). This statistics illustrates a major problem for eCommerce organisations. Cart abandonment rates vary between the kinds of devices used. For example, the cart abandonment rate for desktop users is around 73%, whereas it is over 80% for tablet users. Mobile users have the highest abandonment rate at 85.65%, however, smartphone users contribute significantly to online buying sessions, accounting for around 68% of total eCommerce traffic. So, why do shoppers abandon their carts? Benchmark and metrics for cart abandonment during checkout: - Excessive expenses: 48% - Registration requirement: 26% - Lack of trust in website security: 25% - Concerns about delivery times: 23% - Difficult checkout process: 22% - Inability to view or calculate total order cost upfront: 21% - Dissatisfaction with returns policy: 18% - Technical issues such as website crashes: 17% - Limited payment options: 13% - Rejected credit card applications: 9% A number of these problems can be solved. Numerous issues may be resolved only by making adjustments to the website design. For instance, eCommerce companies can dramatically lower cart abandonment rates and recover lost income by streamlining the checkout process and addressing frequent causes for abandonment. Research indicates that a 35% increase in conversion rates may be achieved by minimising the number of additional elements in the checkout process. ## What Does It Mean for My Business When Carts Get Abandoned? When someone abandons things in their online shopping cart without completing the transaction, it is more than simply an unsuccessful sale. The general well-being and success of your company can be impacted by abandoned carts in several ways. Here’s what happens: - Items in carts are removed from available stock, resulting in lost potential sales and revenue. - Other consumers may be disappointed if things become unavailable due to reserved carts. - The more abandoned carts you have, the greater the financial impact on your company. - You could see a decline in client loyalty and would have to invest more in bringing in new business over time. - Cart-reserved products make inventory management more difficult and may cause stock issues. - High abandonment rates could affect your website traffic data and make your marketing campaigns less effective. ## Maximise Your eCommerce Potential with Shiprocket Engage+ [Shiprocket Engage+](https://www.shiprocket.in/engage/) is an automated solution designed to assist eCommerce companies enhance customer service. It has a proven track record of generating up to 2X ROI for over 1000 eCommerce firms. It makes your job easier by utilising cutting-edge technologies. Engage+ offers solutions for minimising the quantity of returned packages and informing clients about their abandoned carts. Engage+ provides insightful data analysis to support your decision-making. It makes sure clients feel acknowledged and appreciated by sending them personalised communications. Engage+ can help you lower your cart abandonment rates by up to 10%, increasing your revenue. You can also integrate WhatsApp to have prompt and direct interaction with your customers. Shiprocket Engage+ is the ideal option for online stores wanting to optimise their customer communication strategy. ## Conclusion To enhance your checkout procedure and lower cart abandonment rates, you need to understand the root causes of cart abandonment. It’s critical to understand that it’s unlikely to eliminate cart abandonment. This problem affects all Shopify store owners and is a recurring issue. You can take action to address these issues. However, it’s important to keep in mind that every one of them could be a sale. You can still turn these clients into purchases because they showed enough interest to add things to their basket. Putting measures in place to sort them can help lower the rate of abandoned carts in your store. By continuously evaluating and refining your checkout process based on customer feedback and insights, you can optimise the shopping experience and increase conversion rates over time. --- ## https://www.shiprocket.in/blog/cargox/ --- title: CargoX: Ship Globally, Grow Exponentially url: https://www.shiprocket.in/blog/cargox/ description: Streamline global shipping with CargoX: Fast, secure, and hassle-free logistics solutions for eCommerce businesses! last_updated: 2023-10-11 source: webpage --- # CargoX: Ship Globally, Grow Exponentially The ever-dynamic realm of commerce is accustomed to reforms. Digitalisation is another step forward in the direction of reshaping the industry and its business model. CargoX has evolved with the evolving market demands, to accommodate the needs of flourishing eCommerce. It’s a venture to make [international air cargo](https://www.shiprocket.in/blog/international-air-cargo/) shipping an effortless process for businesses. CargoX boasts unmatched global logistics operations, facilitating the seamless movement of bulk shipments across borders. In an eCommerce world increasingly leaning towards globalisation to reach great heights in business, smooth international shipping and timely delivery are critical to gaining and retaining international customers. For such ambitious businesses, CargoX provides the logistics tools and support to expand their market reach. This article will provide you with everything you need to know about CargoX. *[Image: CargoX Enabling Businesses Capture International Market]* ## Features of CargoX Platform - **Fastest Shipping Mode** CargoX offers the fastest cargo transportation mode, air cargo shipping, for your eCommerce goods. Businesses can smoothly ship their bulky consignments across borders without worrying about the intricacies of international shipping regulations and procedures. CargoX will handle all the global logistics operations for you, enabling seamless movement of your shipments. - **Easy Customs Clearance** CargoX eases your burden of doing the complex documentation work for international air cargo shipping. They manage all the paperwork for you, leading to a simplified clearance process. This also avoids the risk of delay in shipping. - **Swift International Delivery** CargoX guarantees swift and secure international air cargo shipment, ensuring timely door-to-door B2B delivery of shipments. CargoX has an extensive network of global partners which maintains its ease of doing business with international clients. - **Real-Time Tracking** The shipment process is transparent and you can track the consignments’ journey in real-time. This is made possible with [real-time tracking](https://www.shiprocket.in/shipment-tracking/) technology, which enables visibility and better structuring of the transportation process. - **Analytical Dashboard** To aid businesses in organising their logistics, an analytical dashboard provides insights about their shipping metrics, courier performance, nationwide distribution, buyers’ persona, etc. - **Global Business Reach** Businesses can now trade worldwide because of CargoX’s global presence. They serve more than 100 overseas destinations. Here are some of the countries that CargoX services: - United States - China - European Union - India - Brazil - Australia - United Arab Emirates - South Africa - **Branded Tracking Page** The customer experience would witness a forward leap because businesses can now customise their tracking pages. - **Shipment Insurance** Shipments are layered with extra security because CargoX provides comprehensive insurance coverage. The security cover ranges from minimum protection to premium plans which offer extensive coverage for high-value shipments. - **Returns Management** CargoX arranges for the timely pick up of return items and stores them in their warehouse for the seller’s next order. - **Dedicated Seller Support** Relentless customer support is provided to ensure a satisfactory customer experience. - **Multiple Channel Integration Facility** Sellers can combine several marketplaces, eCommerce platforms, carriers, and carts into a single worldwide shipping platform by utilising CargoX’s technological stack. Multiple-channel integration is enabled in the following ways: 1. **Automated Data Syncing** – Designed and drafted to save time, data entry errors and resources. This feature retrieves order details and transfers them directly to CargoX whenever a customer places an eCommerce order. 2. **Streamlined Documentation** – All the necessary documents for international shipping can be procured right after the order is placed. 3. **Scalability** – As businesses grow and evolve, they tend to integrate with additional eCommerce platforms and marketplaces. CargoX assists in the efficient integration. 4. **Centralised Management** – Businesses can track shipments from multiple eCommerce platforms using one single management dashboard provided by CargoX. This makes it easier to update order status from multiple platforms using a single interface. ## Advantages of Shipping With CargoX - **Smooth and Fast Shipping** CargoX is modelled on the principle of customer satisfaction and hence smooth and fast shipping is mandated. - **Ship to Several International Destinations** Taking advantage of CargoX’s wide reach around the globe, businesses can easily land in the international market without facing many risk factors in shipping and logistics. - **Door-to-door B2B Delivery** Door-to-door B2B delivery is accomplished, ensuring safe transport from the supplier to the customer. - **Global Expansion of Your Brand** By leveraging the branded tracking facility enabled by CargoX, businesses can customise their products and solidify their brand. It helps businesses establish their presence in the global markets. - **Cost-Effective Shipping** Streamlining logistical operations allows CargoX to offer competitive rates, making it a cost-effective solution for international shipping. ## How Businesses Simplified Their International Shipping With CargoX? Here are some notable examples of businesses that benefited from CargoX’s international shipping service. ### Example 1: Tech Gadget Manufacturer – GizmoTech Innovations Upon facing a plethora of discrepancies with the shipment of their products, the tech gadget manufacturer, GizmoTech Innovations switched their shipping partner to CargoX. Thereafter, they enjoyed the smoothest shipping process they could get, with enviable costs and ease of doing business. The company increased its market reach, expanding to international markets and building a loyal client base. ### Example 2: Fashion Retailer – Vogue Visions Vogue Visions, a fashion retail brand was able to build a global reach using CargoX’s efficient logistics features. The services enabled them to achieve smooth customs clearance and swift international delivery using air freight benefits. ## Conclusion If you are an eCommerce business looking to reach the international market and propel your business growth, then wait no more and partner with CargoX. Since they offer a wide range of logistics services, businesses wanting to expand their global reach can greatly benefit from them! [Partner with CargoX](https://www.shiprocket.in/x/cargox/) and experience a whole new realm of international air cargo shipping. --- ## https://www.shiprocket.in/blog/shipping-incoterms/ --- title: A Handbook on Shipping Incoterms Guiding International Trade - Shiprocket X url: https://www.shiprocket.in/blog/shipping-incoterms/ description: Learn about various shipping Incoterms that guide the flow of international trade and bridge the communication gap between businesses. last_updated: 2023-10-11 source: webpage --- # A Handbook on Shipping Incoterms Guiding International Trade The movement of goods from one source to another is more cumbersome in international trade. With customers increasingly inclining towards buying online, the eCommerce world needs more transparency at every step of the delivery process. When imported or exported, goods travel through oceans and air to cross various borders and reach the end customer. The multiple destinations involved in the process make it tedious and difficult to deal with. To combat this complexity in international trade and to make it fair, the International Chamber of Commerce (ICC) introduced shipping Incoterms. Businesses trading domestically and internationally usually use these Incoterms as a tool to enhance understanding among each other and to define the exact terms of their trade arrangements. While some Incoterms may apply to different means of transportation, others specifically apply to water transportation. Incoterm codes dictate the flow of [cross-border shipping](https://www.shiprocket.in/x/signup/), and for eCommerce businesses dealing in global trade, decoding them is a strategic move to make deliveries highly efficient. In this article, you’ll learn in detail about the classes and types of Incoterms used by eCommerce and other businesses for trading beyond borders. ## What are Incoterms in International Trade? Short-form for International Commerce Terms, Incoterms are a universal set of 11 internationally recognized rules that state the responsibilities of buyers and sellers conducting business globally. As these Incoterms are recognized globally, they prevent any confusion in foreign trade contracts and clarify the obligations of sellers and buyers. These rules help bridge the gap between them and minimize misunderstandings in trade agreements. In a nutshell, shipping Incoterms has become a common language that traders may use for setting their trading terms. These rules are fit for managing several essential activities in conducting business globally. Some activities that could use Incoterms include labelling a shipment for transport, filling out a purchase order, documenting a free carrier agreement, or completing a certificate of origin. Shipping Incoterms clearly define which party is responsible for what during the export-import process, covering every aspect from transportation, customs duties, and insurance to the point-of-delivery and risk transfer. Standardizing the facets of trade agreements with these rules reduces potential disputes and uncertainties that may arise due to different expectations and misinterpretations of shipping terms in various countries. **Each shipping Incoterm highlights specific responsibilities and obligations for buyers and sellers:** - The point of delivery section defines the destination where the seller transfers the products to the buyer. - The Freight Prepaid or Freight Collect component that outlines which party will be responsible for transportation costs defines if the seller or the buyer will handle all the freight costs. - The EXIM requirements section dictates if the buyer or the seller is responsible for managing costs and facilitating the export and import of the shipment. - The freight insurance responsibility: A few Incoterms require freight insurance. Every shipping Incoterm defines who pays for freight insurance for the cargo. The International Chamber of Commerce (ICC) introduced these Incoterms in 1936. It periodically updates them to keep pace with changing trade practices. The mission of ICC is to push open markets and achieve global economic prosperity through trade. The vast network of business organizations that form the ICC reaches over 45 million companies in more than 100 countries. With such an enormous network, ICC has unmatched expertise in establishing rules to facilitate global trade. Although applying these terms in international business is optional, many buyers and sellers use shipping Incoterms regularly to carry out trade transactions smoothly. ## The Two Classes of Incoterms There are mainly two classes of shipping Incoterms that categorize the mode of transportation and lay rules accordingly. Here are they: ### Shipping Incoterms for Any Mode of Transport The ICC delegated seven terms that effectively apply to all modes of transportation, from sea and air to road and rail. They are perfect for the diversified shipping practices prevalent in our fast-paced and globalized economy. These shipping Incoterms offer much flexibility in catering to different transportation methods businesses use to ship goods globally. The seven Incoterms for all modes of transport are: - [Ex Works (EXW)](https://www.shiprocket.in/blog/ex-works-incoterms/) - Carriage and Insurance Paid to (CIP) - [Delivered at Place (DAP)](https://www.shiprocket.in/blog/dap-shipping/) - Delivered at Place Unloaded (DPU) - [Delivered Duty Paid (DDP)](https://www.shiprocket.in/blog/delivered-duty-paid/) - [Free Carrier (FCA)](https://www.shiprocket.in/blog/understanding-free-carrier/) - [Carriage Paid to (CPT)](https://www.shiprocket.in/blog/carriage-paid-to-cpt/) ### Shipping Incoterms for Sea and Inland Waterway Transport There are terms dedicated explicitly to transporting goods from one destination to another through sea and inland waterways. The ICC designed these shipping terms to manage maritime shipping processes like loading and unloading the cargo at different destinations. These shipping Incoterms are useful when addressing heavy and bulk cargo moving through the sea. - [Cost and Freight (CFR)](https://www.shiprocket.in/blog/incoterm-cfr/) - Cost, Insurance, and Freight (CIF) - [Free Alongside Ship (FAS)](https://www.shiprocket.in/blog/fas-incoterm/) - Free on Board (FOB) ## Common Incoterms Associated With International Trade Let’s understand the common shipping Incoterms that provide guidelines for conducting international trade: ### Delivered Duty Paid (DDP) Delivered Duty Paid (DDP) bends towards the seller party and levies most of the obligations on the seller. It refers to the trade agreement where the seller is responsible for delivering goods, preparing for unloading, and bearing all costs and risks involved in the transportation process. These costs may include taxes, customs duties, and miscellaneous charges. Under the DDP shipping Incoterms, the seller must ship goods to the buyer’s country while managing the logistics, duties, taxes, and customs clearances involved in the process. The seller must acquire information and knowledge about the import regulations and procedures to follow in the buyer’s country. The buyer ensures the unloading of goods as the shipment arrives at the agreed-upon destination and accepts delivery. ### Delivered at Place (DAP) While drafting a shipping Incoterm agreement, the buyer and seller agree upon a particular destination where the seller will deliver the goods. On signing the DAP contract, the seller must deliver the goods to the decided-upon destination, ready to unload at the disposal of the buyer. However, DAP requires the seller to handle all costs and risks involved in transporting goods to that destination, except unloading. The buyer must manage the unloading process and deliver the goods to the final destination from the named place. Hence, buyers must adopt the DAP trade contract if they want to look over the import formalities or in cases where sellers cannot manage import clearance owing to regulatory challenges. ### Delivered at Place Unloaded (DPU) Delivered at Place Unloaded (DPU) was known as Delivered at Terminal (DAT). If the seller can handle the unloading process at the agreed-upon destination, DPU is the ideal choice for a shipping contract. Unlike DAP, the seller is also responsible for unloading after delivering the goods to a predetermined destination as per the trade document under the DPU agreement. The DPU shipping Incoterms require the seller to manage the entire transportation costs and potential risks, including the ones relating to unloading at the agreed-upon place. The responsibility transfers to the buyer after the shipment container arrives at the named destination. This type of contract is well-suited for large-scale projects where the standard shipping terminal is not the delivery destination. ### Carriage and Insurance Paid (CIP) A term flexible to use across all transportation modes, the Carriage and Insurance Paid (CIP) is a shipping Incoterm that allows a seller to deliver the shipment to a carrier of their choice. However, the seller is responsible for paying for the carriage and insurance for the agreed-upon destination per the CIP contract. The seller must purchase insurance against the buyer’s risk of damaged or lost goods in transit. The amount for procuring this insurance is usually negotiable. However, the parties must ensure the CIP agreement mentions the insurance coverage amount. ### Carriage Paid To (CPT) Like several other shipping Incoterms, sellers and buyers can use the Carriage Paid To (CPT) for all transportation modes. Under this agreement, the seller is supposed to pay the freight for transporting goods to the agreed-upon destinations as defined in the trade document. However, the seller is only responsible for the pre-carriage and carriage to the decided delivery point and not for bearing the risk while the goods are in transit. Instead, the buyer manages all potential hazards after the first carrier receives the shipment. In specific international deals, the buyer may want the seller to arrange transportation at the initial stage but take over control as the goods are shipped. The CPT shipping Incoterms are suitable for such buyers. ### Cost and Freight (CFR) Under the Cost and Freight (CFR) Incoterms, the seller needs to clear the shipment for export, load it on the ship at the departure port, and pay all transportation costs at the agreed-upon destination, as the trade contract mentions. The buyer bears the risk once the seller delivers the goods on the ship. After that transaction, the buyer must manage all additional transportation charges from the destination port. These charges may include import clearance and duties. Importers and exporters can only use the CFR agreement for sea or inland waterway transport. ### Cost, Insurance, and Freight (CIF) Like CFR, the Cost, Insurance, and Freight (CIF) applies only for sea or inland waterways transport. Sellers and buyers often use CIF for their sea freight. Under this contract, the seller clears the goods for export, delivers and onboards them on the departure vessel, and handles the carriage and insurance costs to the decided-upon delivery destination. The buyer manages the additional costs like import duties, taxes, and the risks involved after the vessel boards the shipment. ### Ex Works or Ex-Warehouse (EXW) The Ex-Works or Ex-Warehouse (EXW) contract is where the tables turn, and the responsibility shifts more to the shoulders of the buyer. This shipping agreement is also meant only for ocean and inland waterways transport. Under the EXW agreement, a seller’s responsibility ends on making the goods available at the departure port or starting point. They are devoid of the obligation to load the goods on the shipping vessel and clear them for export. On the other hand, the buyer assumes responsibility from that point forward and handles all costs and risks, including loading goods at the seller’s destination and paying any other charges involved. The buyers with the resources and ability to manage logistics in the seller’s country usually opt for the EXW shipping Incoterms. ### Free On Board (FOB) According to the Free On Board (FOB) shipping Incoterms, the seller takes charge of loading the goods on board a ship selected by the buyer. The buyer bears the entire risk from this point onwards. However, the seller is responsible for clearing the products for export and onboarding them onto the vessel. When the goods are on the ship, the buyer settles all costs and risks involved in the transit. ### Free Carrier (FCA) When parties sign the Free Carrier (FCA) contract, the seller has the task of clearing the shipment for export and delivering it to the carrier appointed by the buyer at an agreed-upon place between the buyer and the seller. The seller then hands over the products to the buyer’s carrier. Once the carrier has received the goods, the buyer then takes full responsibility from there on. The buyer bears all transportation costs and handles the carriage and insurance. FCA is flexible for use in any transportation mode and is perfect for containerized goods where the buyer needs control over the transport and costs. ### Free Alongside Ship (FAS) Free Alongside Ship (FAS), another type of shipping Incoterms designed for ocean and inland waterway transport, requires the seller to deliver the goods right next to the ship at the destination stated in the contract. The seller must also clear the goods for export and place them on the departure ship’s side. Meanwhile, the buyer latches on all the transportation responsibilities, including loading the goods onto the vessel and subsequent transport. The FAS agreement is ideal for bulk or heavy cargo where the buyer wants to handle the loading process. ## Benefits of Incoterms in International Trade Adopting shipping Incoterms for conducting trade worldwide has considerable advantages. Here are some of the significant benefits: **Effective Communication Between Countries** Shipping Incoterms make international trade relatively easier by clarifying the trade regulations that a country might have. Each country has unique trading practices that need attention before reporting or importing goods. Moreover, the ICC, which has complete autonomy and no single government controls it, sets these Incoterms. This simplifies the adoption of global trade. Besides that, the shipping Incoterms enable legal transparency between buyers and sellers from various nations by standardizing rules that are identifiable through standard codes for all transportation modes. **Financial Management of International Trade** The shipping Incoterms help businesses greatly by clearly stating the cost and liability of each party involved in the trade agreement. They also pen down the legal responsibilities of the buyer and seller. Financial clarity is one of the most significant advantages of shipping Incoterms. Incoterms are good at delegating responsibilities to the seller and buyer and establishing liability. For instance, they state which party will take care of the cargo at different delivery points during the shipping process. The responsible party must pay all or partial costs or purchase insurance for the merchandise to protect against loss or damage risks. Other costs like transportation, bill of lading, customs duties, taxes, and more also become transparent with shipping Incoterms. This transparency reduces the friction between importers and exporters. **Supply Chain Management and Control** The use of Incoterms by businesses allows them to have less or more control over the shipping process. The trade agreement clearly defines the level of control a seller or buyer may have on the cargo. For instance, when you arrange the shipping or loading, you can choose the carriers and ports for your cargo. This level of influence may impact your trading process significantly. It may even allow you to choose a delivery port based on its capability to manage the ships that arrive efficiently. ## Selecting the Right Incoterm For Your Business There are several factors businesses must consider before choosing the type of shipping Incoterms best suited for them out of the 11 shipping Incoterms: **Suitability of Incoterm for Import or Export** A business needs to determine if the specific Incoterm is suited for export or import business. For example, the EXW Incoterm is good for Exporters. Here, the seller becomes responsible for the cargo when the merchandise is ready for pick up from their destination. Other good options for exporters include FAS, FCA, and FOB. The DAP, DUP, and DDP Incoterms are suitable options for importers. The buyer’s role begins after the shipment arrives at the agreed-upon destination. **Expertise of Both Parties** When conducting international trade, the experience of sellers and buyers in the trade matters. An experienced importer and exporter would know which Incoterm would be best for the trade. For instance, EXW Incoterm is good for a buyer with more experience importing goods. The DDP, DPU, and DAP Incoterms suit the importers with less experience. **Merchandise Type** A business must consider the type of goods it’s trading when choosing the right shipping Incoterms. Different shipping Incoterms cater to varying needs. For example, depending on their nature, some products may need express or fast delivery. Other products may be fit for standard delivery. **Transportation Mode for Trading** There are two classes for shipping Incoterms. One class covers the Incoterms applicable for any mode of transport, while the other only caters to sea and inland waterways. A business must pick the right shipping Incoterms depending on its logistics and preferred transportation mode, as selecting the right Incoterms prevents unnecessary delays. The FAS, FOB, CFR, or CIF shipping Incoterms cover sea and inland water transport. Meanwhile, the EXW, CIP, CPT, DDP, and DAP Incoterms may be best for air freight. **Need for Insurance Cover** Both parties need to ensure that the merchandise travels and is delivered safely. They must insure the goods to protect them against damage and loss risks. Hence, the parties must decide who purchases the insurance cover and select the correct shipping Incoterms accordingly. **Control Over the Shipping Process** Importers and exporters must factor in the influence they need over the cargo before choosing. For instance, ExW Incoterms give more control to the importer, and the CPT and CIP offer higher control to the exporter. ## Conclusion As businesses manoeuvre global trade in these fast-paced and ever-changing times, they need a more streamlined framework to conduct the trade fairly. There may be many hurdles and miscommunication while exporters and importers deal with each other. The ICC birthed shipping Incoterms to solve the issues that might occur while transporting goods across countries. These Incoterms mainly include two classes, of which one dictates the shipping Incoterms for all transportation modes, and the other class covers Incoterms guiding sea and inland waterways transport. There are 11 shipping Incoterms for different scenarios that buyers and sellers can and must use to make their international shipping more transparent and effective. --- ## https://www.shiprocket.in/blog/air-freight-shipping/ --- title: Fast & Secure: Why Choose Air Freight Shipping? url: https://www.shiprocket.in/blog/air-freight-shipping/ description: Unlock the potential of air freight shipping: Explore the advantages of air freight. Elevate your logistics strategy with air freight today! last_updated: 2023-10-11 source: webpage --- # Fast & Secure: Why Choose Air Freight Shipping? Air freight is critical to international trade, representing thirty-five percent of the cargo value. For items that need to get to their destination quickly, air freight offers flexible and quick transit options. Its dependability and efficiency make it the best option for transporting valuable, perishable, and low-volume commodities. Air freight plays a crucial role in the supply chain of organizations of any size, ensuring that goods reach their destination fast and securely. With the help of the special facilities provided by air cargo services, you can safely transport goods of all sizes and forms. As of 2023, the size of the global air freight market was [USD 303.8 billion](https://www.imarcgroup.com/air-freight-market#:~:text=The%20global%20air%20freight%20market,5.1%25%20during%202024%2D2032.). It is projected that the market will grow at a compound annual growth rate (CAGR) of [5.1% from 2024 to 2032 to reach USD 481.2 billion by 2032](https://www.imarcgroup.com/air-freight-market#:~:text=The%20global%20air%20freight%20market,5.1%25%20during%202024%2D2032.). Some of the key factors driving the market are the rising demand for quick and efficient cross-border goods transportation, the substantial expansion of the eCommerce sector, the rise in global goods import and export, various technological advancements, and the burgeoning aviation sector. International air freight is the best option to transport essential items while maintaining its value. But what additional benefits can air freight offer? Here, we’ll look at the top five advantages that air freight shipping methods can provide for your eCommerce business. *[Image: air freight shipping]* ## Advantages of Air Freight Shipping Below mentioned are a few advantages that air freight shipping can offer you: ### 1. Swift Delivery Time As an eCommerce business owner, the speed and efficiency of air freight delivery are essential for your online store. With cargo jets flying at almost 900 KM per hour, you can be sure your packages will arrive at their destination on time. Even when shipping across countries, this is useful for perishable and fragile goods. It offers prompt arrival and departure times. The greatest way to get your goods to market on time when efficiency and speed are your top priorities is through air freight shipping. ### 2. Reliable and Timely Delivery Air freight is well-known for its dependable and on-time delivery. Adherence to schedules and speed guarantees that the goods arrive and depart on time. You can be sure you can provide same-day and lightning-fast delivery of your items when you choose air shipment since your goods will be at their destination within a few hours. Most air freight services are available 24/7, with aircraft departing every hour. By meeting your client’s expectations for timely delivery by partnering with a reliable air freight service, you can ensure the growth of your business globally. ### 3. Global Network Air freight has several advantages. One of its main advantages is its vast worldwide network. Ground transportation cannot reach certain delivery places due to topographical barriers and crowded transit routes, which can be avoided by air freight. Shipments can be made to various locations through major airline routes that run almost everywhere. An eCommerce business owner can effectively service clients worldwide because of this wide reach and accessibility. ### 4. Different Options to Handle Varied Cargo Types Transporting fragile goods, such as electronics, safely is ensured by specialized handling. Air freight shipping also offers specialized services, which can guarantee that your cargo is handled carefully and precisely. An eCommerce firm owner can benefit from these services designed for various products. Perishable goods can be transported in temperature-controlled settings to preserve their freshness. Specialized tools and handling methods are available for large or heavy freight because they have specific transportation requirements. You can rely on these professional services to ensure that your vast variety of goods will arrive at their destination quickly and safely. ### 5. Save Big on Inventory Holding Costs As an eCommerce business owner, one significant advantage of opting for air freight is the opportunity to save on inventory holding costs. By choosing air freight services, your products can be transported swiftly, reducing their time in transit. This rapid delivery means that your inventory turnover rate increases, allowing you to maintain lower levels of stock on hand at any given time. With air freight, you gain greater flexibility in managing your inventory levels, optimizing your supply chain, and ultimately saving money on inventory holding costs. ## Navigate Cross-Border Shipping with Shiprocket’s CargoX [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/) provides several features to help you streamline and improve your cross-border shipping experience. Shiprocket provides you with pricing information quickly, making shipping planning more effective. To guarantee fast cargo delivery, CargoX guarantees that your products are picked up for shipping within 24 hours after booking. It’s your go-to platform that streamlines your supply chain procedures by digitizing workflows, decreasing paperwork, and boosting efficiency. A key feature CargoX offers is transparent pricing, which gives clear, upfront information free of hidden fees and allows you to plan accordingly. CargoX guarantees that your cargo will arrive at its destination without delays or issues. Your products will be delivered to your customers anywhere in the world with the help of its vast courier network that spans more than 100 nations. It offers exceptional customer service, quickly addressing and resolving any issues. They also offer customized shipping plans that allow you to adjust your shipping options to meet your schedules and budgets. ## Conclusion Air freight presents numerous advantages that distinguish it from other transportation methods. While it may initially appear to be the most expensive option, a comprehensive supply chain evaluation indicates that overall costs may remain relatively stable or decrease in specific scenarios. Expenses related to warehousing, insurance, and packaging are lower when utilizing air freight services. Therefore, if your products necessitate rapid delivery, must reach remote locations, or would benefit from heightened reliability and security measures, air freight emerges as the optimal solution for your eCommerce business. --- ## https://www.shiprocket.in/blog/ecommerce-transforming-air-cargo-industry/ --- title: How is eCommerce Transforming the Air Cargo Industry? url: https://www.shiprocket.in/blog/ecommerce-transforming-air-cargo-industry/ description: The tremendous growth in the eCommerce sector has brought about many developments and growth in the air cargo industry. last_updated: 2023-10-11 source: webpage --- # How is eCommerce Transforming the Air Cargo Industry? Recent years have seen amazing growth in the eCommerce industry globally. The massive increase in online shopping has boosted several other sectors, including the air cargo industry. This online shopping trend has increased the need for swift and secure shipment of parcels to domestic and international customers. This demand greatly propelled the growth of the air cargo industry in the last few years. It has also created new challenges along with opportunities. Between 2022 and 2027, the air cargo market is expected to increase by [19.52 million tons](https://www.technavio.com/report/air-cargo-market-industry-analysis#:~:text=The%20Air%20Cargo%20Market%20size,quick%20and%20reliable%20delivery%20services.) at a compound annual growth rate of [5.32%](https://www.technavio.com/report/air-cargo-market-industry-analysis#:~:text=The%20Air%20Cargo%20Market%20size,quick%20and%20reliable%20delivery%20services.). Today consumers look for real-time information related to their cargo shipment such as current status or location, delivery status, and more. Due to this, air freight forwarders need to adjust to the new market trends so that they are also able to render digitized end-to-end services to eCommerce businesses and their customers. ## The Big Picture of the Air Cargo Industry Air Freight is one of the fastest and most reliable modes of transportation for eCommerce goods, particularly for perishable and time-sensitive items. It is one of the most significant segments of the global logistics market. The global air freight volume has risen immensely in recent years, reaching [65.6 million metric](https://www.statista.com/statistics/564668/worldwide-air-cargo-traffic/) tons in 2021. The air cargo industry is vast, comprising numerous services such as moving freight on passenger aircraft, cargo aircraft, full charter flights, and express courier operations. These many reliable and fast methods for air cargo shipping, the ever-growing eCommerce business, and the expansion of the majority of them into the global market will further increase the growth of the air cargo industry in the coming years. ## Influence of eCommerce Boom on the Air Cargo Industry There has been a huge expansion in the air cargo industry owing to the flourishing eCommerce businesses. Since more and more people are shopping online, there is a greater need than ever for things to be delivered quickly and reliably. Air cargo is ideally suited for this logistical problem. The technological advancements that drove infrastructure development in the aviation industry have supplemented its growth. The air cargo industry has undergone a tech-enabled transformation to ensure that it is well-equipped to handle the surge in eCommerce shipment volume and demands. With the eCommerce businesses expanding to international markets, global connectivity has increased. This has opened up numerous business opportunities, allowing freight forwarders to flourish. As more customers pick digital solutions to manage their shipments, the air cargo industry is also opting for automated systems and platforms to meet customer needs. The global air cargo demand increased by [8.3% in November 2023](https://www.iata.org/en/pressroom/2024-releases/2024-01-09-01/) compared to November 2022. Increased eCommerce shipments are one of the reasons for this growth. ## Challenges Posed by the Flourishing eCommerce For the Air Cargo Industry Some of the challenges posed by eCommerce growth to the air cargo industry are: ### 1. Managing customer expectations The air cargo industry faces numerous operational challenges, such as weather conditions, air traffic control restrictions, and many more. Regardless of all this, customers want their deliveries on time. Thus, meeting these requirements is not easy as all these are uncontrollable factors. ### 2. Safety and Security As eCommerce is growing, more and more parcels will be processed and moved by air cargo companies, increasing the chances of having shipped illegal or hazardous goods. Therefore, IATA is creating rules and regulations to reduce potential risks. ### 3. Increased Competition With the rapid growth in the eCommerce industry, the demand for air cargo services has also increased simultaneously. Today, customers expect deliveries within the same day or 72 hours at most, and that too if it’s international shipping. This has pressurised the air cargo companies to ramp up the speed of their operations and optimise their capacity utilisation. This way air cargo services have to compete with each other to provide better and gain clients. ## Strategies to Accommodate Changing eCommerce Demands Digital technologies are revolutionising trade. Considering the rapid advancement and growth in the eCommerce sector, the air cargo industry is expected to [double in size by 2035](https://www.iata.org/contentassets/d22340c37e0c4cfd8fc05ca6ebf6cc9f/stb-cargo-white-paper-e-commerce.pdf). Thus, it is essential to accommodate the changing eCommerce demands if an air cargo company wishes to stay ahead of its competitors. Here are some strategies to accommodate the changing eCommerce demands: ### 1) Digitisation The long paperwork is the most tiresome and time-consuming activity. Transforming completely to digital documentation will make the entire cargo movement process quick and simple. This will reduce the chances of errors and avoid delays. Opting for digital platforms will help standardise the process and enhance cargo movement. ### 2) Value-Added Services To gain an edge over competitors, an air cargo shipping company should aim to provide value-added service. For example, customs clearance, insurance, digital and express services for cargo, etc. ### 3) Invest in Research and Development Air cargo companies should invest in R&D as it will help them keep up with industry trends and streamline the process. This will in turn help increase customer loyalty. ## Technology Revolution in the Air Cargo Industry Embracing technological advancements and staying up-to-date with industry trends in the air cargo sector is a must. Below are some of the technological advancements in the air cargo industry: ### 1) Real-time Tracking and Monitoring The consignees and shippers can now track where their shipment has reached. From the origin to the final destination, they can do real-time tracking. Several platforms provide real-time tracking, freight management, customs compliance, and reporting capabilities, which was unimaginable a few years back. ### 2) Digitalisation and Automation Technological advancement has revolutionised the air cargo industry and streamlined the entire logistics process. Now, most things are automated, which means the risk of human errors is eliminated, leading to faster processing and enhanced operational efficiency. With the adoption of AI and IoT, the air cargo industry is creating new efficiencies and more transparency in the entire logistics supply chain. AI-powered robots and drones are being used in inventory and delivery management to reduce the workforce. Technological innovations such as Robotic Picking Systems and Automated Guided Vehicles (AGVs) eradicate the need for manual labour and give an edge to improve speed and efficiency. Many cargo handling facilities have employed Artificial Intelligence, Machine Learning, IoT, Blockchain, and Data Science to enhance their operations. Automatic sorting systems and autonomous cargo vehicles have changed the functionality of cargo shipments. This will not only speed up the process but also improve safety. Numerous cargo companies use blockchain technology to increase security, enhance the transparency of the delivery process, reduce fraud, and improve trust. This technology will provide details on all activities, such as booking, delivery, payment, and customs clearance. ## Emerging eCommerce Trends Opening Opportunities to the Air Cargo Industry Numerous eCommerce trends will open several opportunities for the air cargo industry to flourish. Some of them are: - **Digitisation and Data-driven Logistics** – Owing to an increase in eCommerce activities, the demand for the logistics sector has also multiplied. This has led to digitalisation and data-driven logistics, such as real-time tracking systems, and the usage of AI to optimise route planning, cargo handling, and inventory management. - **Infrastructure Upgrades** – Due to the inflated market for air cargo, airports, and logistic hubs are undergoing various upgrades. A considerable amount of investment has been made in modern infrastructure to maintain the competence and productivity of air logistics. - **Blockchain for Supply Chain Transparency** – To improve supply chain transparency and security, Blockchain technology is finding new applications. It will ensure the integrity of the data that is associated with air cargo movements and lessen the risk of errors. - **Omni-channel retail** – Owing to the consolidation of online and offline retail channels, many organisations have started to focus on creating a flawless shopping experience. This trend demands synchronised inventory across various channels to avert inventory shortage or overstocking. ## Keeping Pace With eCommerce Growth: Tips for Logistics Services Moving along with eCommerce growth is pivotal for logistics services as it is an ongoing process. Here are some of the areas to work on: ### 1) Distribute your inventory Keeping all the inventory in one location can save you money but can have the opposite effect when you grow. If you store everything in one place, you will have to spend more money on shipping, or your customers will have to wait for more to get their products delivered; you are at a loss both ways. For instance, if logistics service providers keep everything in Delhi, then it would cost more to deliver goods in Bangalore or Chennai. So, it’s better to have multiple warehouses scattered at prominent locations to save on shipping expenses. ### 2) Manage your inventory Inventory management is more than just storing and shipping products; you have to do a lot more than that. As you grow, it becomes essential that every channel and department can communicate with each other using the same set of data. If air cargo companies manage their inventory efficiently, it allows them to plan their production and procurement activities effectively. This leads to streamlined operations and eliminates the possibility of wastage. ### 3) Managing peak business months Numerous festivals call for a lot of deliveries, and this is where you need to prove yourself, as there is an urgent need for eCommerce logistics to ensure healthy supply chains and create a flawless supply of goods for the increased demand. Managing this increased demand during peak times needs better inventory management, implementation of effective shipping solutions, and technology integration. ### 4) Build a robust logistics network Try to build a robust network as a logistics service provider, which will give you complete control over the quality and timely delivery of the goods. It provides real-time visibility throughout the operations, which enables businesses to identify supply chain issues and multiply productivity by streamlining communication with deep insights and data. ## How is the Air Cargo Industry Benefiting from eCommerce Growth? The air cargo industry enjoys several benefits from the eCommerce growth. Some of them are: - Online shopping boom has helped increase the demand for air cargo - The airline industry has seen a huge spike in revenue because of the increased shipping needs of the eCommerce sector - eCommerce has helped the air cargo sector move towards being a more efficient, fast, and automated industry - Rapid digitalisation to accommodate the enormous eCommerce shipments has enhanced the cargo processes. ## How Equipped is the Air Cargo Industry to Meet the Demands of Growing eCommerce? eCommerce has led to a tremendous increase in air freight shipments, demanding the air cargo industry to be faster and more efficient. Although there have been a lot of changes in the industry, there is still a long way to go. A lot of companies are investing to modernise their operations, yet there are numerous challenges. It is also important for them to adhere to international standards and regulations. The industry is taking necessary steps to boost eCommerce operations. One vital step taken is the introduction of ‘preighters‘ (passenger planes converted into freighters) and the adoption of new technologies to streamline their operations. Another progress is the use of automation programmes that have improved the aircraft scheduling process. Additionally, to meet the demand of growing eCommerce, the air cargo industry is also streamlining trade document processing. ## How will eCommerce Surge Shape the Future of the Air Cargo Industry? The surge in online shopping and cross-border eCommerce is transforming the air cargo sector. However, this dynamic environment requires this industry to improve cargo handling facilities and expand runways. The future of the air cargo industry is not just opting for technological advancements; it is a recital of responsibility and evolution. The booming eCommerce has made a tremendous impact on customer expectations. One such factor that rose to prominence these days is environmental sustainability. Young environmentally conscious shoppers tend to choose logistic providers adopting green logistics practices. Another challenging factor for the air cargo industry is receiving the shipment on time. The solution to this problem is a collaborative effort that enhances the efficiency of operations. The air cargo businesses are implementing new digital processes and adhering to operational standards to boost revenue and drive accuracy. ## Staying Relevant With the Changing Market Demand: Guidance for Air Cargo Industry Shipping the products by air is a fast and efficient means of transport. [Over 52 million](https://www.iata.org/en/publications/newsletters/iata-knowledge-hub/what-to-know-about-air-cargo-handling/) metric tons of goods are transported by air worldwide yearly. Thus, it is imperative to keep up with the changing industry trends, understand the market dynamics and identify potential growth areas. To lead in the air cargo industry, the cargo company must be fully aware of the technological advancements, market trends, and growth drivers. This can be achieved by doing an in-depth market analysis. This will also help you comprehend the competitive landscape and identify potential partners or competitors. ## Conclusion The ascending growth of online shopping fuels a substantial demand for the air cargo industry. Online retailers have given consumers more choices than ever when it comes to product selection, pricing, and convenience. As the eCommerce industry moves forward, we can expect more innovative developments to reshape the air cargo sector further. Today, many eCommerce businesses use air freight to increase delivery speed and satisfy customer expectations. The faster delivery times provide customers with a seamless and convenient experience. To ensure swift deliveries, eCommerce businesses should partner with a reliable logistics service like [CargoX](https://www.shiprocket.in/x/cargox/). You will be able to experience an excellent blend of operational ease and expertise, making your shipments easier than ever before. CargoX has a digitised workflow, complete shipment visibility, easy documentation and no weight restriction to enhance your shipping experience. --- ## https://www.shiprocket.in/blog/return-merchandise-authorisation/ --- title: Return Merchandise Authorisation: Managing The Return Process! url: https://www.shiprocket.in/blog/return-merchandise-authorisation/ description: Essentials of Return Merchandise Authorisation (RMA) & master managing product returns to enhance customer satisfaction and efficiency. last_updated: 2023-11-02 source: webpage --- # Return Merchandise Authorisation: Managing The Return Process! Making a sale can be quite straightforward. However, when your buyers choose to return your products, the returns processing can be rather complicated. A well-planned and defined process will be needed to ensure seamless management of this process. Ever wondered how you can make your returns process efficient and streamlined? To make it seamless and easy to access, you should deploy a returns system known as Return Merchandise Authorisation (RMA). The RMA process acts as a base for efficient and hassle-free returns and optimised management of inventory. As an extension, it also streamlines the logistics processes involved in your [reverse logistics](https://www.shiprocket.in/blog/reverse-logistics/) workflows. By promoting product exchanges over returns, automated RMAs can assist you in regaining up to [35% of your revenue](https://corp.narvar.com/knowledge/what-is-rma-meaning-use-cases-best-practices#:~:text=Though%20return%20merchandise%20authorization%20benefits,shop%20with%20that%20retailer%20again). This blog will give you a complete insight into the Return Merchandise Authorisation process and why any eCommerce business needs to have it. ## Return Merchandise Authorisation: A Detailed View RMA or Returns Merchandise Authorisation is a step-by-step process that is used by all eCommerce businesses to manage their returns processes. It enables them to have strong control of their returns while also giving them the freedom to organise the returns of products in a structured manner. It acts as a framework for those customers who intend to initiate returns and facilitate the processing and tracking of these returns. Software can be employed to manage and handle the RMA process as it ensures that there are no interruptions in the process. ## Know RMA Number A unique sequence of numbers will be assigned to any returns initiated by the eCommerce enterprise. This sequence is termed Return Merchandise Authorisation Number. It is used to track the return of a specific product and it enables you to update your inventory levels accordingly. The RMA number is also called the MRA number. These indicate the same sequence. RMA number is advantageous as it gives the eCommerce business and the customer a simple and efficient method to keep track of the product returned. It also avoids any delays in return processing. RMA number allows efficient and less scanning thereby saving time and avoiding any kind of errors. ## Significance of RMA Number For Businesses You might question the need for an RMA system for your business, but you will realise the importance of having it when your business will have to deal with multiple return requests at the same time. Handling all of the return process particularities will be challenging and there is a high chance that you will get frustrated. The frustration can also result in errors which will not serve your business well. Thus, using an RMA system is essential. The RMA system is vital as your customers are not buying things from a physical store. They make their purchases online and hence they are not allowed to physically experience the shopping process. This elevates the chances of making wrong choices and purchases. Integrating a returns process with an RMA system enables a hassle-free experience while minimising the risk of buyers making the wrong purchases. The RMA process also enhances the satisfaction of your customers and may strengthen your brand value, giving you an edge over your competitors. The chances are greater that your customers will shop with you repeatedly when you give them the option of returns. It is also necessary for you to understand that elimination of refund requests entirely is impossible but there are a couple of things that you can do to minimise them. Discounts, vouchers, defined refund policies, and store credit will help you reduce refund processes. ## An RMA Form and Its Content An RMA form is an application that is used whenever products are required to be returned to an eCommerce business. This document will outline the reasons for return along with the next steps to be followed in the process. The RMA application form can be placed within the product parcel sent or can be generated upon request by the customer. The customer will need to fill out the RMA form and enclose it with the parcel returned. **An RMA form must include the following:** - **Customer data:** All the basic details of the purchaser like name, address, contact information, etc., must be included. - **Product information:** The product details like name, model, serial number, purchase date, payment details, etc., must be included on the form. - **Return reason:** A menu or even a blank space must be there for the customer to select or write down the reason for the return. It comes in handy when the merchant decides to process refunds or provide a necessary resolution for the issue. - **Resolution:** The business can choose to provide a resolution through replacement, discounts, store credit, or even refunds. You can give your customers the choice of what they prefer for easier returns and better customer satisfaction. ## Defining RMA Process To understand the RMA process better, let us take a closer look at what this process entails: - **Initiation of returns by the buyer:** The initiation of a return demand by a customer marks the beginning of the RMA process. Instead of directly sending the purchased item back, the customer will need to request authorisation from the eCommerce store to begin this process. Today, such a process is initiated through the business’ website or application. Some eCommerce businesses also have support channels for the same. - **Merchant approval:** When a returns request is received, the merchant first evaluates the need for a return stated by the buyer. Based on the policies of the company as well as the nature of the return, the business can decide if it wants to authorise such an action. Authorisation of returns can be granted for several reasons like defects in the shipped item, incorrect item shipping, dissatisfaction of buyer, and more. - **RMA Number issuance:** If the merchant approves of the returns process, the business will need to assign an RMA number that is unique to a specific purchase or customer. It acts as a reference for the seller and the buyer during the entire return journey. It makes tracking easier and makes sure that the right item is returned. - **Instructions for returns shipping:** The customer will be given a detailed set of rules to follow for the returns process. These must be strictly adhered to and the shipping address and packing requirements are also to be met. The eCommerce business also stipulates a timeframe within which the returns must be completed to be valid. - **Inspection upon receiving the returns:** Once the parcels are returned and received by the eCommerce business, they will conduct a thorough inspection to validate the product’s condition. It is crucial to check if the return meets the criteria for a refund or replacement. Other resolutions provided by the store also require you to meet the standards post-inspection. - **Resolution:** After the outcome of the inspection is analysed, the seller provides the customer with a proper solution. It can be returns of the funds, shipping out a replacement, or even offering them store credit. The RMA process enables a structured and defined method to resolve issues. It ensures consistency and organisation within the returns process. ## Steps to Create an RMA Process For Your Business Here are a few generic steps to help you set up an RMA process for your business: - **Have a well-defined and clear return and refund policy:** When you have a policy for returns and refunds that is clearly defined, you will be able to resolve such issues without any hassle. This policy controls the negative flow of goods. Your policy must be in clear language to avoid inquiries and enhance the satisfaction and shopping experience of the customers. - **Demarcation of refundable and non-refundable items:** All your products might not be refundable or eligible for returns. You must define this correctly along with reasons for not having the returns option. Makeup, food, perishables, etc., are generally non-returnable and they must be segregated on your website to avoid confusion. - **Automation:** Automation allows you to eliminate manual processes that create errors. Their accuracy ensures customer satisfaction and waiting time for the customers can be minimised during replacement. It also provides the customers with an update as soon as possible, thereby building trust with your customers. - **An online wallet:** A virtual wallet has twofold benefits. The first is refunding your customers through this wallet is much easier than transferring money via the [mode of payment](https://www.shiprocket.in/blog/top-5-payment-modes-in-export-trade/). The second is ensuring that you haven’t lost your revenue despite the triggering of a return. Hence, online wallets not only streamline your processes but also enhance revenues. - **Returns and refunds that are trackable:** A customer must be able to track the progress of the returns process throughout the journey. Hence, you must have this feature. It also enables you to keep a check on the flow of goods and understand how far the process has reached. ## Benefits of RMA For Businesses It is rather clear that the RMA process streamlines the returns of any business. The advantages of the RMA process include the following: - **Enhanced efficiency:** RMA optimises the returns process, enabling greater efficiency for customers and sellers. The RMA system deploys a well-structured process in place, allowing returns to be processed effectively. It minimises the time and effort involved in the handling of such processes. It avoids manual errors, further enhancing efficiency. - **Enhanced customer experience:** Deploying an RMA system shows the commitment of your business to improve customer experience and satisfaction. They also give you a straightforward approach and easy returns process that helps your customers build trust and loyalty in your business. - **Minimisation of fraud:** The authorisation process prevents fraudulent returns. It makes customers obtain approval before sending back purchases. It allows the sellers to mitigate the risk of illegitimate returns to protect their profits. - **Documentation and tracking:** Tracking and handling documentation becomes extremely simple with an RMA system. It creates comprehensive records of all returns, making it extremely valuable for analysing return patterns. - **Ease in continuous improvement:** The information gathered through the RMA process can be used to improvise your strategies and focus on continuous development. Trends and patterns can be studied to take proactive measures to enhance the overall shopping experience and customer satisfaction. ## Conclusion The process of returns can be frustrating and tedious to deal with. To make this tedious task easier, you can adopt the use of an RMA system. RMA systems are essential for an eCommerce business as the customers do not get to experience the shopping process as they do in a physical store. The chances of dissatisfaction are greater while making purchases without physically viewing the product and hence a returns process that is streamlined is crucial. The RMA system takes care of the returns process for your business and resolves issues quickly and smoothly. A good RMA system keeps track of all the data so that when a return is triggered, the business will easily be able to get in touch with the consumer. This way, the consumer is always kept in the loop regarding the returns and issues can be quickly resolved. An RMA system helps you optimise your reverse logistics and your inventory and warehouse management processes. This makes it an integral component of your business workflows. --- ## https://www.shiprocket.in/blog/successful-air-cargo-shipping/ --- title: Steps for Successful Air Cargo Shipping: Proven Strategies url: https://www.shiprocket.in/blog/successful-air-cargo-shipping/ description: 10 steps for successful air cargo shipping. Do proper planning, comply with regulations, & pack smart for efficient global shipping. last_updated: 2023-10-11 source: webpage --- # Steps for Successful Air Cargo Shipping: Proven Strategies Global trade would have been a far-fetched business activity without air cargo shipping joining the line of transportation modes. It enables businesses to transport goods quickly and efficiently across the globe in this fast-paced eCommerce world, where speed is the new norm. A market survey by experts indicates that [38% of online shoppers](https://www.conveyco.com/blog/ecommerce-order-fulfillment-statistics/) are likely to abandon or cancel their order if the delivery takes more than a week. In this article, we’ll help you explore the steps for successful air cargo shipping, strategies to prevent delays, and the importance of leveraging expert assistance to streamline your operations. The air cargo industry is a vital link in the global supply chain, offering fast and reliable delivery services. However, the speed and efficiency of air cargo shipping banks upon several factors, like proper planning, regulatory compliance, and effective [logistics management](https://www.shiprocket.in/web-stories/logistics-management-a-beginners-guide/). You’ll experience a drastic shift in your business’s operational efficiency and bottom line by following some critical steps for successful air cargo shipping. ## 10 Steps To Master Air Cargo Shipping The steps involved in successful air cargo shipping include the following: ### Check the Suitability of Your Freight for Air Transport You must provide detailed information about the nature of your goods and your shipping goals to the logistics partner you choose. This fundamental piece of information will help the logistics partner determine if your cargo is fit for air transport or if air shipping is the best option for your needs. Modern air cargo services may range from small aircraft to large freighters that are capable of transporting heavy loads. Although air transport may offer unmatched speed and flexibility, its cost-effectiveness varies based on the goods’ value and weight. You must unhesitantly communicate any budget constraints to your logistics provider before signing up for the services. This will allow them to tailor solutions to accommodate your spending limit. ### Figure Out and Declare Special Cargo Needs Businesses may need to ship different types of cargo via air, from hazardous materials to temperature-sensitive products. Modern freighter aircraft are capable of handling a variety of such special shipping requirements. However, you must fully disclose these needs and comply with all regulatory labelling and documentation, including the proper UN and NA classification numbers. A proper declaration from your end ensures legal transport and also protects the cargo, aircraft, and personnel. ### Define Your Freight’s Dimensions and Weight Precisely Aircraft usually hold a limited capacity to carry cargo. Therefore, it’s highly important to examine and report the exact measurements and weight of your shipment. This will ensure that it fits the aircraft’s space and complies with the legal weight limits. Any inaccuracies found in cargo dimensions may cause unnecessary delays or leave you paying additional fees for shipping. So, the precise dimension and weight details are crucial for selecting the most appropriate aircraft and avoiding any disruptions. ### Clarify Handling Requirements for Pickup and Delivery You need to address the potential ground handling issues by specifying your shipment’s start and endpoints. You should also inform the air cargo service what kind of services you require; door-to-door, point-to-point, or intermodal services. Ensure the service has the necessary loading and unloading arrangements. ### Communicate Crucial Shipping Information and Expectations You must inform your logistics provider about the important deadlines and specific requirements for your shipment, like the “ready time” for collection and “protect times” that safeguard your urgent requirements. The deadlines highlight the urgency and implications of potential delays and you should choose the right transportation solution that can meet deadlines. You may opt for an express air charter service for urgent deliveries, but a standard airfreight option with a longer transit time may be fit for less urgent shipments. ### Address All Booking Requirements and Administrative Details Before finalising your air transport booking, you must run through any administrative and contractual needs, such as adjusting credit limits for higher-cost air charter services. Also, familiarise yourself with the payment terms and operational schedules of your logistics provider to avoid any misunderstandings or delays in shipping. ### Keep All Parties Informed and Documentation Accurate The success of your air transport heavily depends on proper documentation and clear communication with all involved parties, like the shippers, brokers, carriers, and customs agents. Any discrepancies in this chain can disrupt the movement and delivery of shipment. So, make sure all the necessary paperwork is complete and all requirements are communicated effectively throughout the transit. ### Fulfill Specific Requirements for International Shipments The requirements generally change when you’re shipping internationally. You must consider appointing a competent customs broker to handle the import regulations and complex documentation. It’s highly important to understand and comply with the customs process, including the availability of customs overtime services, to prevent delays in cross-border air shipments. ### Prepare and Secure Your Cargo Properly for Air Transport Your freight should be suitably packed, labelled, and prepared for air transport while meeting all requirements for loading and securing within the aircraft. You can do this by using appropriate containers and pallets. You have to adhere to weight distribution and structural loading guidelines to ensure the safety of your goods. ### Maintain the Flow of Communication Throughout the Shipping Process Constant communication between you and your logistics provider is crucial at every step of the shipping process. You must ensure that all necessary contacts are available for any queries or updates regarding your shipment. Availability and prompt communication help you prevent and address any delays or issues while shipping your goods via air. ## How To Prevent Delays in Air Cargo Shipping Delays in air cargo shipping can tarnish your brand’s reputation. A market research report says that if a customer order is not delivered within two days of the expected delivery date, [69% of consumers](https://www.conveyco.com/blog/ecommerce-order-fulfillment-statistics/) are less likely to make another purchase from the online store. It’s therefore important to minimise the risk of delays as much as possible: ### Ensure Accuracy in Documentation The first thing to be careful about is having accurate shipping documents for air cargo shipping. The errors or omissions in paperwork will cost you more than you can imagine, both in monetary terms and brand image. It can lead to possible delays, additional charges, or even the refusal of cargo at customs. This is how you may prevent these issues: - **Create Checklists:** Checklists are essential, and the more elaborate they are the better. They will help you ensure all the required information for all types of shipment is included correctly. - **Double-Check Details:** You must review the accuracy of all your documents before submission, especially the [airway bill (AWB)](https://www.shiprocket.in/blog/what-is-airway-bill-awb/), [commercial invoice](https://www.shiprocket.in/blog/what-is-meant-by-commercial-invoice/), and other import and export forms. - **Tie up with Partners:** Involve your [freight forwarders](https://www.shiprocket.in/blog/freight-forwarders/), customs brokers and others to help you ensure that all your shipping documents being submitted meet the international and domestic requirements. ### Stay Updated with Regulations The rules and regulations are always under constant review by regulatory bodies like IATA and are updated and refined often. Needless to say, proper knowledge of these regulations will ensure smooth sailing for your business. Here is how you can stay informed about the latest guidelines. - **Track Changes:** All new updates are made available to the public and can be directly checked with regulatory bodies like the International Air Transport Association (IATA) and customs authorities. - **Attend Training Sessions and Workshops:** Workshops, seminars, webinars and all sorts of training sessions are available for your relevant industry. So, participate in these programmes and stay up to date with the best practices and latest regulations. - **Utilise Expertise:** If you want to take the load off your shoulders, you can always opt to seek expert advice from experienced customs brokers and freight forwarders. ### Build and Nurture Strong Relationships You can significantly reduce your risk of delay in shipments by cultivating strong relationships with all stakeholders in the air cargo supply chain. These are a few ways to successfully maintain professional bonds: - **Regular Communication:** Maintain open and consistent communication with carriers, agents, and logistics partners to get regular updates and keep constant checks. This can help you anticipate and mitigate potential issues. - **Provide Feedback:** It’s also important and a fruitful strategy to share both positive feedback and constructive criticism with your partners. This productive exchange of views can help improve service levels and operational efficiency in the overall shipping process. - **Leverage Network:** You can use your established relationships to solve problems in the shipping process quickly. A good rapport is usually a result of striking a balance between expedited handling and unnecessary delays. ### Plan for Contingencies You may put in your best efforts to make a perfect shipping plan, yet unforeseen events may take you by surprise and cause delays. So, having a contingency plan in place is inevitable to mitigate these risks. Use these tricks to plan for any contingencies on the way: - **Locate Alternate Routes and Carriers:** Find some alternative shipping routes and carriers to use as a backup if your initial plan fails. - **Stay Updated:** Keep track of the global events, weather conditions, and other elements that could affect your shipping routes and timelines. - **Make Buffer Time:** Plan for and use buffer time in your shipping schedule to accommodate unexpected delays in air shipping, whenever feasible. ### Pack Smart You need proper and solid packaging to prevent any damage to your products. It also helps you ensure that your cargo is not held up or rejected by carriers or customs. Here’s what you can do to pack your shipments smarter: - **Use Appropriate Materials:** Take into account the weight, fragility, and dimensions of the cargo while selecting the most suitable packaging materials for air transport. - **Label Clearly:** Put appropriate labels on all your packages with handling instructions, destination details, and any necessary hazard symbols to keep them safe. - **Follow Packing Guidelines:** Stay in line with the carrier and international packing standards to decrease the risk of damage or repacking requirements. ## Expert Assistance with CargoX [CargoX](https://www.shiprocket.in/x/cargox/), a product of Shiprocket, is a specialised logistics platform designed to help you streamline and optimise your air cargo shipping process. It provides you with air shipping tools and services that make air transportation a cakewalk in various ways: - CargoX ensures that your cargo reaches its destination quickly and timely about 90% of the time. - It serves more than 100 countries and simplifies the filing and management of cross-border shipping documentation. - You’ll receive real-time tracking and updates for shipments to reduce uncertainty, and make better decisions. - With flexible shipping options, you can choose your shipping timeline within your budget to any destination worldwide. - It helps you easily collaborate and stay connected with all parties involved in the supply chain, improving coordination and response times. ## Conclusion A combination of meticulous planning, adherence to regulations, and proactive management goes a long way when it comes to successful air cargo shipping. Shipping your products within the borders of your country or internationally requires a certain level of skill, training, and streamlined operations at your end. Any sort of delay in shipments can hamper your business’s reputation and even lead to additional costs. However, businesses can effortlessly enhance their shipping efficiency, reduce the risk of delays, and maintain competitive advantage in the global marketplace by following the outlined steps, staying informed, and leveraging expert services. --- ## https://www.shiprocket.in/blog/return-fraud/ --- title: Return Fraud: Types, Damage & Prevention Strategies - Shiprocket url: https://www.shiprocket.in/blog/return-fraud/ description: eCommerce platforms are seeing a rise in the number of return frauds. Fraudsters scam online stores in many ways utilising the return option. last_updated: 2023-10-10 source: webpage --- # Return Fraud: Types, Damage & Prevention Strategies The impact of fraud on any business can be devastating, as it can lead to significant financial losses and also they will have to spend resources on legal battles. In this digital age, everything is online, from selling a pen to a car. This has made life easier for many people as well as businesses. On one side, online shopping and digital payments have improved sales and cash flows and facilitated businesses to invest in their growth and expansion. On the other hand, it has become essential for online companies to be fully aware of online frauds like deceptive practices at the time of returning merchandise. The total returns the retail industry took back in [2023 were worth USD 743 billion](https://nrf.com/media-center/press-releases/nrf-and-appriss-retail-report-743-billion-merchandise-returned-2023). Out of these returns, [13.7% or USD 101 billion worth](https://nrf.com/media-center/press-releases/nrf-and-appriss-retail-report-743-billion-merchandise-returned-2023) were fraudulent. This article will discuss everything about return fraud, its types, how to identify it, and ways to stop this fraud. ## Return Fraud: Definition Return fraud is an intentional act of defrauding a store by misusing the return process. The primary purpose of this fraud is to deceive retailers and steal money. This could include buying a product from one store and returning it to some other store, returning a stolen item using fake or altered receipts, returning items after using it, returning counterfeit items, etc. Return fraud, also known as return abuse, is regarded as one of the most common retail fraud typologies. One of the most prevalent types of return fraud is wardrobing, in which customers buy a clothing item, use it, and then return it. It is also important to note that many businesses suffer and incur significant losses in the long run due to return fraud. Therefore, if you do not want to miss out on profit from sales due to return abuse, ensure you have a solution to control return fraud. ## Return Fraud Vs Return: Know the Difference Return is an inevitable part of retail and a crucial data point for retailers. The return process is implemented to build customer trust and provide shoppers with a seamless [post-purchase experience](https://www.shiprocket.in/blog/post-purchase-behaviour/). However, some tricksters use returns to their advantage to make money, get free items, or simply hurt the store’s reputation. Return fraud is the abuse of this return process by fraudsters to gain monetary benefits. It is considered a friendly fraud. These unethical practices have grown uncontrollably in recent years, burdening honest consumers with higher prices, damaging business reputations and stealing their high-earned profits. ## Types of Return Fraud Out of the several types of return frauds existing in the online market, here are some of the most common scams that exist today: ### 1. Free renting or wardrobing This type of return fraud is seen when a customer buys clothing. Some buyers shop these items, use them once (with the tags still on), and place an order for a return. ### 2. Returning stolen merchandise Shoplifting and returning merchandise for a refund of the full price. Scammers also use someone else’s (stolen) credit card to buy an item online and return those items to get a refund in their bank account or as cash. ### 3. Bricking This type of return fraud is commonly associated with electronic items. It occurs when a purchaser returns an electronic gadget after dismantling it and replacing or removing its costly parts. This way they get a refund and also earn money by reselling those valuable parts. ### 4. Empty box scams Swindlers falsely claim they have received an empty box instead of the ordered product. Then, to compensate for that, they ask for a full refund. ### 5. Merchandise exchange (Arbitrage) In this type of scam, customers buy similar-looking products that are priced differently and later return the lower-cost one, passing it off as the expensive item. By doing this, they make a profit from the difference. Another version of this fraud is a customer purchasing a new item and instead of returning this product, they return an older version of the same item using the new product’s packaging. ### 6. Receipt Fraud Receipt fraud occurs when a scammer creates fake digital or physical receipts and commits fraud. He submits this receipt to an online store claiming that he has purchased the product from them. This way, they receive money for the item they never purchased. ### 7. Opportunistic This happens when a customer returns an item after checking the same item on sale on another platform. Another example of this type of return is when a customer deliberately or mistakenly selects the wrong reason for a return on the return form. However, this type of return is not a planned return fraud. Knowing all these types of frauds will help you sense and detect what the fraudster is up to and their tactics. So, whether criminals organise a return fraud on a large scale or a friendly fraud happens due to honest shopper mistakes, you might be able to evaluate the reason for the return. ## How Much Does a Business Loss in Return Fraud? Return frauds risk the seller’s finances and ruin the brand image. Calculating the exact cost of return fraud is not practical as it is astronomical. For an estimate, the resources and efforts must be considered, such as the costs of customer acquisition, customer satisfaction, fighting fraud, and updating policies. However, we have curated a list that mentions some estimates regarding how much money a business can lose in return fraud: - The annual losses for the U.S. retailers’ from merchandise return fraud are [estimated to be USD 18.4 billion](https://nrf.com/blog/naughty-or-nice-3-things-know-about-fraud-during-holiday-season). If we combine return fraud with abuse, it is [estimated to be USD 24 billion](https://nrf.com/blog/naughty-or-nice-3-things-know-about-fraud-during-holiday-season). - [50% of the return fraud](https://seon.io/resources/how-to-fight-return-fraud/#:~:text=50%25%20of%20return%20fraud%20is,Year's%20Day%20will%20be%20returned.) happens in the form of free renting or wardrobing, where customers return non-defective items after using them once. - Furthermore, [21% of returns made](https://fraud.net/d/return-fraud/#:~:text=The%20Cost%20of%20Return%20Fraud&text=Furthermore%2C%2021%25%20of%20returns%20made,losses%2C%20unfortunately%20affecting%20customer%20experience.) without a receipt are fraudulent. - In the digital era, 38% of merchants have witnessed an increase in online sales, and [29% report a rise in fraudulent returns](https://fraud.net/d/return-fraud/#:~:text=The%20Cost%20of%20Return%20Fraud&text=As%20retail%20shifts%20online%2C%2038,without%20a%20receipt%20are%20fraudulent.) from such transactions. - [More than 10% of the revenue](https://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and-operations/us-cons-moving-forward-inreverse-091714.pdf) of a business is spent on reverse logistics, including dealing with items fraudulently returned. ## Methods to Identify Return Fraud With the rise of startups worldwide, companies are growing significantly. Over the last decade, many homegrown companies have established themselves as a key player in successful startup hubs. When online stores are rapidly developing and scaling businesses, the risk of exposure to return fraud is also growing simultaneously. Hence, it is imperative to know the measures to be taken to detect return fraud proactively: ### 1. Scrutinising the data from previous return fraud cases or your competitors Have you experienced any return fraud in the past few years? The answer might be yes if you have been running an online store for quite some time. First, you need to analyse the behavioural patterns or red flags specific to your business. Even if you haven’t encountered return fraud, you can evaluate the data of your competitors to study the situation. This information helps sellers spot potential scams and take appropriate measures to prevent losses. ### 2. Leverage machine learning and behavioural analytics These elements will help you identify peculiar behaviour that signifies different types of fraud, which we have already discussed in this guide. ### 3. Building a proficient workforce Enhancing your staff expertise to determine the red flags surrounding return fraud and categorising the regular or unusual number of returns can help detect fraud. ## Is it Possible to Identify Return Fraud Using Anti-Fraud Tools? In recent years, innovative fraud detection software or anti-fraud tools have helped to detect fraud in real-time. These tools allow you to access an extensive range of applications without having to know much about the technical side. This software also helps you evaluate which transactions led to post-transaction issues like return fraud. Let’s dive in to learn how data enrichment platforms can help identify return frauds: ### 1. Reverse email lookup Reverse email lookup tools play a crucial role in identifying return fraud. But how? Leveraging these will help determine how long the customer used the email address. Remember, a fraudster will always have multiple email accounts and keep on creating new ones through free domain addresses. This is where email lookup will help! These tools will help you gauge the customer’s legitimacy by checking the email address creation date and doing database checks. ### 2. Social media lookup Scammers will have multiple email addresses. Moreover, they won’t have time to connect to social networks using all the email addresses they have created. They will always find new ways to deceive people and businesses. Hence, it is highly unlikely their email address will be linked to any social media accounts. So, without any accounts linked to a particular email ID, it can be a red flag. ### 3. Phone number lookup This is another way to identify if your customer is a fraudster or a legitimate buyer. Always consider the customer’s phone number, including the country they are from, the carriers they use, and whether they have used the same number to make other purchases. This information could prove helpful if you suspect the customer is a scammer. ### 4. Data breaches A legitimate buyer’s email address probably will appear on data breach records. The major reason why the email addresses that have been compromised in a recent data breach are considered safer is because it proves that they are mature addresses and are the ones in use. ## Ways to Stop Return Fraud Here are some of the best ways to prevent return fraud- ### 1. Take ID and contact for returns Mostly, retailers ask for the receipt when they process a refund. This could be changed; sellers should ask for the customer’s contact details if the product was purchased online. You should set up a mandatory check-in for flagged orders or customers. This is an excellent way to avert refunding items bought using stolen cards and discourage repeat offenders. ### 2. Tag it up There are a lot of customers who buy the product, use it, and then return it. This type of return is called wardrobing or free renting. It can affect your business negatively as you cannot sell such items again. To avoid such fraud, it is recommended to use anti-tampering devices, such as 360 ID tags, to prevent customers from wearing and returning the product. ### 3. Train your employees The best way to prevent return fraud is by training your IT team and staff to handle returned goods and process refunds. Educate them on types of fraud and the things they need to look out for to detect and stop it. The training you provide your employees should teach them about best practices on keeping the return and refund record, asking questions about the reason for the return, and sticking to the return policy. Some examples of how to train your IT team include teaching them to watch out for failed login attempts, returning patterns, and abnormal traffic spikes. ### 4. Shortening the return window This is particularly true for merchants who sell limited or seasonal items. The best way to prevent or lessen fraud is to shorten the return window temporarily. You can also restrict the return option for high-demand products and change the policy to return them within a short window. Dynamic return policies can help retailers save costs and create a positive shopping experience that boosts customer loyalty. ### 5. Use external resources If you frequently face return fraud, it is best to employ external resources. You can collaborate with any third-party specialist in return fraud prevention. These organisations use advanced technologies, data intelligence, and industry expertise to prevent fraud. ## Conclusion If you are running an eCommerce store or any online business, you must know, out of the total number of merchandise sold, how much was returned to you the previous year. Without this information, you won’t be able to prevent return fraud and recover from the loss caused by it to the business. Armed with this valuable information in this article, it will be easier to gauge the signs and prevent return fraud to protect your business from financial losses. Like other lakhs of eCommerce stores, if you want to streamline your processes from shipping to hassle-free returns clearly and straightforwardly, [Shiprocket](https://www.shiprocket.in/) can enhance your activities at every touch point. --- ## https://www.shiprocket.in/blog/air-cargo-export/ --- title: Air Cargo Export: Benefits, Process & Key Documents - Shiprocket CargoX url: https://www.shiprocket.in/blog/air-cargo-export/ description: Explore the essential insights of air cargo export. Learn how to navigate global logistics and elevate your business to new heights. last_updated: 2023-11-02 source: webpage --- # Air Cargo Export: Benefits, Process & Key Documents Understanding the role that air freight plays in the global trade ecosystem is essential for eCommerce business owners. One of the main components that makes international freight movement quick and easy is air cargo. Air freight is a vital tool for businesses looking to reach international markets. It can carry over [USD 6 trillion](https://www.iata.org/en/programs/cargo/sustainability/benefits/) worth of products yearly, making up around [35% of global trade by value](https://www.iata.org/en/programs/cargo/sustainability/benefits/). Air freight provides unmatched speed, dependability, and security over other forms of transportation, even with its higher prices and more strict regulations. Here, we’ll look at an in-depth review of the air cargo export shipping procedure. *[Image: Air Cargo Export]* ## A Shipper’s Guide to Air Cargo Shipping Process Knowing how air cargo shipping operates is essential if you want to employ air freight for your company and make improvements. This guide can help you in gaining an understanding of the air freight export shipping procedure. ### Significance Of Air Cargo Export In Global Trade Let’s start with exploring the significance of air cargo in global trade: #### Facilitating Global Trade: Air transport is an important part of international trade because it allows businesses to easily access international markets across the globe. Air freight is a useful tool for expanding your eCommerce business. This mode of transportation allows you to effortlessly deal with different nations for the export and import of several products and services. This helps to expand your role in the global economy. #### Expanding Market Reach and Productivity: Air cargo is more than just a means for delivering products. It’s also about increasing productivity and expanding into new markets. By strengthening your relationships with global sectors, air freight helps increase your revenue by allowing you to trade worldwide. Industries such as technology and pharmaceuticals have grown rapidly as a result of reliable air connections, which makes it easier to expand the market reach. #### Increasing the Productivity of the Supply Chain: Keeping the supply chain running properly is important for the success of any eCommerce firm. Deliveries made by air freight are more dependable and fast. It is very beneficial to decrease delivery time. You can ensure your clients receive their purchases on time by choosing air freight for shipping. #### Developing Networks and Partnerships: Air transport is more than simply transferring goods; it also connects businesses throughout the world. This implies that you can collaborate with global businesses. This can help you improve the services you provide and grow your company. #### Growing Opportunities with Air Freight: The chances for your company to expand globally are higher because of the commendable services offered by the air cargo industry in reaching any of the locations around the globe. By seizing this opportunity, you can improve your logistics and guarantee that your goods reach your clients more quickly. In the global economy, this can assist your company grow and become profitable. ## Detailed Breakdown of the Air Freight Shipping Process From the origin to the destination, there are several steps in the air freight shipping procedure. Here is a complete description of pre-flight procedures and checks, as well as post-flight protocols and handling. ### Pre-Flight Procedures and Checks Understanding the procedures needed to be completed before the shipment of your items is crucial if you manage an online store: #### Step 1: Assembling Your Package: Gather every item that your clients have requested and then have the packaging materials ready. Make a list of the products you are sending in inventory. #### Step 2: Packing Your Goods: Carefully pack your products in boxes, making sure to name each one accurately. Paperwork and security will be handled by your shipping company. #### Step 3: Making Use of a Freight Forwarding Firm: Deliver your items to the warehouse of a freight forwarding firm, and they will be wrapped and labelled there. When your shipment is accepted by the forwarder, they will give you a Proof of Acceptance. #### Step 4: Pre-Flight Inspections: Carry out critical inspections ahead of the shipment of your items. Make sure you have all the necessary customs papers and the product labels are accurate. Update them as needed. ## Post-Flight Procedures and Handling To properly manage cargo and post-flight operations, you should take the following actions: 1. **Prepare for Cargo Transport:** Prepare to convey the cargo from the aeroplane to the appropriate place after it has landed. 2. **Accept and Disassemble ULDs:** To properly accept and disassemble Unit Load Devices (ULDs), follow the applicable instructions. 3. **Examine any incoming shipments:** To ensure that everything is on order, check the incoming shipments along with the supporting documentation. 4. **Get Ready for Warehouse Storage:** Arrange for the warehouse to hold the received products while adjusting the flight manifest. 5. **Out for Delivery:** After everything has been examined and approved, put the products into vehicles so they can be delivered to their destination. 6. **Receiving Shipment:** Make sure the right number of products are included and thoroughly examine every item for any obvious damage as soon as the shipment is delivered. After everything has been verified, issue a [Proof of Delivery (POD)](https://www.shiprocket.in/blog/everything-know-proof-delivery-pod/). 7. **Unload and Check for Damage:** Unpack the products and carefully check them for any damage sustained during transit. To determine whether any items are missing, count the received products with the packing list or purchase order. Arrange procedures for warranty claims and, if necessary. 8. **Custom Declaration:** Organise any necessary customs declarations at the air cargo terminal. ## Roles And Responsibilities Of Various Stakeholders In Air Cargo Export To operate an eCommerce business successfully you must understand the roles and responsibilities of the various individuals engaged in the export of air cargo. Let us examine the main stakeholders in this process and their respective roles: ### Shippers (Consignors): - Pack your products with care to ensure they reach their destination intact. - Verify that any necessary paperwork, including invoices and customs declarations, is correct and complete. - To ensure that you comply with safety and security regulations needed for the products you are delivering. - Collaborate closely with carriers or goods forwarders to guarantee smooth transit. ### Freight Forwarders: - Freight forwarders guide you through the process of documentation and ensure that everything is according to the rules. - They can also modify shipping routes to save costs while maintaining efficiency. - They also provide updates about the status of your cargo. - Customs clearance is one of the most important services that they can provide to fast-track the procedure. ### Airlines/Carriers: - It is the duty of [airlines or carriers to deliver your cargo](https://www.shiprocket.in/blog/international-air-cargo-carriers/) quickly and safely. - They also oversee the loading and unloading of cargo at the terminals. ### Ground Handling Agents: - It is the duty of the ground handlers to supervise the acceptance, inspection, and preparation of goods at airports. - They also guarantee effective handling and provide certain amenities for special cargo like temperature-controlled storage spaces, etc. ### Customs Authorities: - Customs agents verify that your necessary paperwork is in order, ensuring efficiency. - They are responsible for collecting all relevant taxes and customs charges. - They are also responsible for implementing security measures in order to stop any illegal movement of commodities. ### Warehouse Operators: - When your products arrive, warehouse employees handle and store them properly. - They maintain tabs on your stock and immediately complete orders. - When necessary, it can offer value-added services like labelling or repackaging services. ### Role of Regulatory Agencies: - Regulatory bodies create and enforce regulations that ensure compliance with safety standards. - They grant licences and certifications to carriers and forwarders so they can conduct business legally. - They help in upholding safety standards, and regulatory bodies investigate incidents or failures. Understanding each stakeholder’s duties and obligations will help you to achieve regulatory standards and customer demands while ensuring a seamless flow of goods across the transportation chain. ## Different Types Of Air Cargo Here are different types of cargo that you should know about: 1. **General Cargo:** This includes daily cargo such as electronics, apparel, mechanical components, etc. As a business owner, you’ll most likely depend on air freight services to move your general products quickly and efficiently. The packing and handling requirements for general cargo are often easy, making the process more efficient than other types of cargo. 2. **Special Cargo:** If you’re shipping artistic works or prescription medications, perishable goods, etc you’ll require special cargo services. These commodities demand specific handling, storage, or shipping requirements that necessitate the need for special attention. Special cargo service providers are prepared to manage these demands and guarantee adherence to regulations. There are several subcategories within this category. 3. **Live Animals:** If your cargo involves transportation of live animals including pets and endangered species there are special services that you can use. These services protect the welfare and safety of animals in transportation, and. Rules to govern such cargo are established by bodies such as the International Air Transport Association (IATA). 4. **Hazardous or Dangerous Cargo:** Handling dangerous products, such as medicines or chemicals requires unique shipping conditions. You have to follow stringent guidelines when shipping such goods. To guarantee the security of both individuals handling the product and the aircraft, these regulations govern the handling, labelling, and packaging process. 5. **High-worth or Fragile Cargo:** Because of its high value or fragility, products like expensive fine art or luxurious items need to be treated cautiously and protected with certain security measures. To safeguard these goods during transit, air cargo carriers offer enhanced care and safety precautions. 6. **Perishable Cargo:** For perishable goods like fresh fruit or seafood need special services that guarantee proper packing and temperature management so that they arrive at their destination swiftly and safely. 7. **Temperature-Controlled Cargo:** Temperature-controlled air freight services are crucial for products that are sensitive to temperature changes, such as food and medications. 8. **Mail Cargo:** If you’re shipping letters, documents, or small parcels, you’ll utilise mail cargo services. These services ensure the prompt delivery of mail and packages worldwide, collaborating closely with customs agencies to comply with shipping regulations. 9. **Human Remains, Tissue, and Organ Cargo:** In sensitive situations involving human remains, tissues, or organs, specialised air cargo services are crucial. These services adhere to strict regulations and guidelines to ensure these items’ ethical and safe transport, often collaborating with medical institutions and organ transplant organisations. By understanding these different types of air cargo and the services available, you can efficiently make informed decisions to transport your goods as an e-commerce business owner. ## Key Documents Required For Air Cargo Export Here are a few important documents you will come across: - **[Airway Bill (AWB)](https://www.shiprocket.in/blog/what-is-airway-bill-awb/):** This document serves as your contract of carriage and contains important facts about the shipper, consignee, and flight itinerary. - **[Commercial Invoice](https://www.shiprocket.in/blog/what-is-meant-by-commercial-invoice/):** This record of your transaction contains details about the products that were transported, including their description and value. It is used for custom valuation purposes. - **Packing List:** The contents of each package or container of your shipment are listed in the packing list. It ensures accurate tracking and helps to prevent loss. - **Certificate of Origin:** This document certifies the country of origin of your items. It is necessary for assessing applicable trade agreements and tariffs. - **[Bill of Lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/):** This document is used to acknowledge cargo receipt for shipping in air freight. - **Customs Declarations:** These documents, which are necessary for import and export procedures, are needed by customs officials and include important information about your shipment. - **Transportation Security Administration (TSA) Documentation:** Be mindful of any special requirements established by the TSA to guarantee the security of flying cargo if your shipment travels to the United States. ## Shiprocket’s CargoX: Effortless Global Logistics As an eCommerce business owner, Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) is your go-to solution for hassle-free cross-border shipping. It can streamline international air cargo export operations, ensuring effective management. You can manage bulk shipments by partnering with CargoX. They ensure prompt delivery by guaranteeing pickup within 24 hours of placing the order. Clear and transparent billing is also offered, along with full visibility of goods from pickup to delivery. Their global network of over 100 nations facilitates customs clearance, which promotes the global expansion of businesses. It also provides customised shipment schedules. You can choose from a range of customisable courier services which suit your schedule and budget requirements as well as ensure fast delivery to any location around the world. ## Conclusion Air freight shipping offers several significant benefits for international trade operations. Air cargo export provides a swift and efficient means to transport time-sensitive goods to any corner of the globe. By leveraging this option, your small business can seamlessly integrate into the global market, ensuring speedy delivery and meeting customer demands effectively. So, remember to follow the guidelines outlined to optimise your air freight shipping strategy and propel your business towards international success. --- ## https://www.shiprocket.in/blog/amazon-fba-business-guide/ --- title: Launch Your Amazon FBA Business: A Step-by-Step Guide url: https://www.shiprocket.in/blog/amazon-fba-business-guide/ description: Start your Amazon FBA business. From setup to sales, unlock expert tips for success. Supercharge your eCommerce journey now! last_updated: 2023-10-11 source: webpage --- # Launch Your Amazon FBA Business: A Step-by-Step Guide Do you want to increase the size of your eCommerce business, save money on operating costs, and save time? Then, the FBA program offered by Amazon is one of the options to scale your business. It provides an efficient method of inventory management and order fulfillment, helping merchants expand their businesses and distribute their products. An Amazon FBA business account may help merchants gain a huge customer base and earnings. Whether you are a beginner or an experienced business owner at Amazon FBA, it will help you scale your sales. To launch a business on the platform, [69% of sellers](https://www.brandbuilderuni.com/blog/amazon-seller-statistics) spend less than USD 5,000. [89% of Amazon sellers](https://www.brandbuilderuni.com/blog/amazon-seller-statistics) use the Fulfillment by Amazon (FBA) program and [32%](https://www.brandbuilderuni.com/blog/amazon-seller-statistics) of merchants additionally utilise the Fulfillment by Merchant (FBM). Compared to non-FBA sellers, FBA merchants reported an average [20%–25%](https://revenuegeeks.com/amazon-fba-statistics/) increase in sales. Here, we’ll learn how to start a profitable Amazon FBA business. *[Image: Amazon FBA business Guide]* ## Amazon FBA Business: Learn in Detail [Fulfillment by Amazon](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/), or Amazon FBA, is a service that makes eCommerce sales easier. As a component of the Amazon Supply Chain, FBA offers a range of services. Amazon handles the packing, shipping, and storage of your goods when you select FBA. This service provides an opportunity for individuals and small and large businesses to enhance their online sales process. Sellers can use Amazon’s infrastructure to cut expenses, increase sales, and concentrate on company development. ## Different Amazon Business Models Some of the popular Amazon business models are detailed below: ### Retail Arbitrage: Buying discounted products from local retailers and reselling them on Amazon for a profit is known as retail arbitrage. This model is simple and easy that any beginner in online retail business can start. Retail arbitrage is a budget-friendly option. You have control over price and inventory quality. It enables you to increase your inventory and sales over time. ### Online Arbitrage: Online arbitrage is similar to retail arbitrage. In this method, goods are sourced through online marketplaces. This allows you to work from any location, which gives flexibility and convenience. A wide range of online merchants are at your disposal, which broadens your sourcing options. This will also help you to compare and locate better prices. Using online arbitrage you can effortlessly operate your online store remotely. ### Wholesale: Purchasing goods in huge quantities from wholesalers and reselling them on Amazon is known as wholesale business. Bulk purchases can cover stock requirements for a longer period, reducing time spent on sourcing products and potentially boosting sales. Wholesale offers a constant revenue stream. Although it requires a high initial investment, it offers the potential for long-term profit, growth, and scalability. ### Private Label: Selling unbranded goods on Amazon under your brand is known as private labelling. It gives you the chance to establish a distinctive brand identity and branding chances. By controlling branding and product originality, you can put an original product in the online marketplace with the help of a private label. You can stand out from competitors and create brand loyalty through your customers. ### Dropshipping: [Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) is the process of selling things to a company that manages inventories and ships them. It involves lower operating expenses and enables the generation of passive income. You don’t have to worry about acquiring and shipping products and managing inventory. You can focus on sales and customer service. ### Handmade: Handmade refers to making one-of-a-kind items from scratch and selling them on Amazon. Handmade goods are appealing and provide you with complete control over the design and quality. It gives you freedom of creativity and the ability to serve consumers who are looking for unique handcrafted products. ## Launching a Successful Amazon FBA Business: Strategies For Sellers! Here’s a detailed step-by-step guide to help you launch a successful business using Amazon FBA: ### Research and Find Products in Demand - Before setting up Amazon FBA, conduct a thorough market analysis to identify high-demand goods that can produce profits and align effectively with the current trends. - Use tools on Amazon seller’s site to conduct product research to examine important factors like product ratings, pricing, and categories. This strategy makes sure that you make well-informed decisions that lay a strong basis for the success of your company. ### Open Your Amazon Seller Central Account Following these steps will help you build a solid foundation for your Amazon FBA business. - Go to amazon.com and choose ‘Amazon Seller’ - Based on your requirements, select either ‘Sell as an Individual’ or ‘Sell as a Professional’. - Enter the required information to create your account - Your account can be improved by adding Fulfillment by Amazon (FBA) - Use Seller Central features to optimise listings, manage inventory, and track sales. - Stay up to date on Amazon’s seller policies for long-term success ### Source Your Product Establishing a successful Amazon FBA business requires a meticulous approach to the sourcing of goods. This process involves locating a reliable goods supplier, which is crucial for your Amazon FBA business. Ensure Make sure you have all the information you need, including the supplier’s name and the product’s specifications. Take your time looking for vendors who can deliver high-quality items. Once you’ve found the right seller, get clarification on any questions or concerns you may have. It’s advisable to establish a system to guarantee the product quality. Always compare supplier prices and negotiate for the greatest offer. ### Create Your Brand Identity Here are a few tips to create a brand identity for your Amazon FBA business: - Start by setting goals and creating value for your brand - Conduct in-depth market research to understand your target market - Create an engaging brand narrative that tells your brand’s background, goals, and core principles. - To stand out in the market, create a unique logo, high-quality content, and brand identity. - Use social media channels to create an online presence and broaden the reach of your business - Seek client input to enhance your brand identity according to the recent trends in the market. ### List Your Products in Your Amazon Seller Account A proper listing will help boost the visibility of your brand and products. This increases your chances of success in this competitive business. To efficiently list your things on Amazon, follow these guidelines: - Log into your Amazon Seller Central account - Choose the inventory menu and select the “Add product” menu item. - Click “Create a new product listing” and select a category that fits. - Add the product’s information, such as images, videos, bullet points, titles, and descriptions. - Use smart keywords and engaging content to increase visibility and attract customers. - When all the necessary changes have been made, click “Save and Finish” to publish your listing on Amazon. ### Promote and Grow Your Business To have a thriving Amazon FBA business, you need to advertise and brand your goods and services. You can use social media networking, sponsored listings on Amazon, promotions, special offers, and Amazon’s Fulfillment by Amazon (FBA) services to attract new clients. ### Utilise FBA to Sell Your Products You can take advantage of several services provided by Amazon FBA to market your items, including: - For your online business, you can trust Amazon FBA to take care of customer service, shipping, packing, and storage. - Selling on Amazon Prime allows you to attract more customers and increase your [profit margin](https://www.shiprocket.in/blog/how-to-calculate-profit-margin/) by offering free two-day shipping. - Use your seller account to improve product listings and other details related to your product. - Utilise seller tools available to you through the Amazon FBA program to track sales and inventory. Adhere to platform policies and customer service requirements. ## How Amazon Manages Your Order? Here are the procedures by which Amazon handles orders in the FBA process once you ship your goods to their warehouses: - **Placement of Orders:** Customers make orders for your products on the Amazon marketplace. - **Order processing:** Amazon takes care of the customer’s payment after the order is placed. - **Stock Check:** Amazon checks its warehouses to see if your products are in stock. - **Packing:** Amazon ensures that products are packed securely to prevent any damage during transit, ensuring a positive customer experience upon delivery. - **Shipping:** Using their vast logistical network, Amazon arranges for the efficient and timely delivery of orders to customers’ addresses. - **Tracking:** Customers receive tracking information with their orders, allowing them to monitor the progress of their delivery and anticipate its arrival. - **Delivery:** Orders are delivered directly to customers by designated courier services, ensuring prompt and reliable delivery. - **Customer Service:** Amazon handles all customer inquiries, issues, returns, and refunds related to the order. Thus, they provide comprehensive support, ensuring customer satisfaction. - **Payment:** After deducting any applicable fees, Amazon disburses the sales proceeds to the seller’s bank account every two weeks. They ensure seamless and transparent payment processing. ## How to Keep On Your Amazon FBA Business After Getting Established? Once your Amazon FBA business is up and going, follow these guidelines to maintain its expansion: 1. To maintain a profitable Amazon FBA business, adapt your market strategy according to the market’s developments. You can use various AI technologies for market analysis. 2. Invest in email marketing, [social media advertising](https://www.shiprocket.in/blog/effective-social-media-advertising/), and other channels to expand your consumer base and attract new ones. 3. To effectively manage high-demand periods, make changes in the schedule of your marketing activities and inventory procurement accordingly. 4. Build trustworthy relationships with suppliers. This will help you negotiate better terms and obtain access to exclusive deals. 5. Use software to manage your finances more efficiently. This will ensure financial growth and stability. 6. Stay ahead of the competition by adapting to changes in the Amazon marketplace, including policy changes and shifts in consumer behaviour. ## What is the Scope of Starting an Amazon FBA Business in 2024? In 2024, as a seller looking to start an Amazon FBA business, here’s what you need to know: - **Integration of AI** Chatbots and other AI technologies are revolutionising eCommerce. To stay ahead of the competition, use AI to obtain insightful knowledge and deliver individualised experiences. - **AI Chatbots for Customer Service** AI chatbots will be used more often to handle consumer inquiries. Incorporating AI chatbots into your customer service strategy can help you increase productivity and streamline operations. - **Social media integration for eCommerce** These networks will provide greater eCommerce efficiency, enabling you to connect with customers directly through their feeds. - **More Retailers Choosing Amazon** Major retailers are seeing the possibilities of selling on Amazon, so more are choosing to do business with them. Optimising your listings and utilising AI techniques will be essential to succeed in the face of increased competition on the platform. ## Conclusion Fulfillment by Amazon (FBA) gives sellers access to Amazon’s extensive client base and infrastructure, which completely changes the way they do business online. As an Amazon FBA seller, you can take advantage of Amazon’s extensive global network of fulfillment centers. This enables you to get competitive delivery options, such as free shipping for all consumers or free two-day shipping for Prime members. With the help of Amazon FBA services, you can invest your time in other important aspects of your business, such as product development, marketing, etc. When combined with a long-term strategy, FBA offers the fastest growth potential in online sales. Even though Amazon is offering a beneficial service like FBA, nearly [6% of the sellers](https://www.sellerapp.com/blog/amazon-seller-statistics/#:~:text=Amazon%20Seller%20Statistics%202021,Sellers%20use%20FBA%20to%20sell) on the platform do not use this service. They depend on other trustworthy logistics service providers like [CargoX](https://www.shiprocket.in/x/cargox/) for their product shipping. Shiprocket’s CargoX serves more than 100 overseas destinations and provides swift and timely B2B deliveries. --- ## https://www.shiprocket.in/blog/restocking-fees/ --- title: Restocking Fees: Strategies for Ecommerce Sellers url: https://www.shiprocket.in/blog/restocking-fees/ description: Maximize eCommerce profitability with strategic restocking fees. Learn why, when, and how to implement them effectively. last_updated: 2023-11-24 source: webpage --- # Restocking Fees: Strategies for Ecommerce Sellers The return policy of eCommerce stores has two sides to it. On one hand, it encourages the customer to make purchases even when they’re unsure of keeping it. But the flip side brings challenges and added costs for online retailers. Processing customer returns comes at a considerable cost and can account for a huge loss in revenue for the sellers. eCommerce retailers need to take care of the entire procedure from shipping returned items to reselling them. Therefore, they are now moving from offering customers free returns to charging a restocking fee to cover the expenses. Many companies charge around [15%-20% restocking fee](https://www.consumerreports.org/cro/2014/07/how-to-get-a-full-refund-and-and-not-be-charged-a-restocking-fee-when-you-make-a-return-to-a-store/index.htm), which can further increase. But should you charge restocking fees as an eCommerce seller? This article will help you understand how the restocking fee works, the reasons for charging it, and how to charge it. *[Image: Restocking Fees]* ## Restocking Fee: An Explanation Some businesses charge a restocking fee when a buyer returns an item purchased from their online store. Sellers charge this fee to cover the costs associated with processing the return, inspecting the item, repackaging it, and restocking it for sale. The amount of the fee is usually a percentage of the item’s original purchase price. However, the fee charged may vary depending on the retailer’s policies, the type of product, and the condition in which it comes back. The purpose of charging a restocking fee is not just limited to recovering costs incurred from handling returns but also to discourage frivolous returns in the future. You’ll commonly find this fee prevalent in industries where returned products are difficult to resell as new or require a lot of extra effort and cost to prepare for resale, like electronics, furniture, or special-order items. ## Why Do Companies Charge Restocking Fee? Companies need to recover many types of additional costs that they bear during and after customers return a product. There are various other reasons also for companies to levy a restocking fee on these returns: **Processing Returns**: It’s a daunting task for businesses to handle returns, as it involves many steps including inspection, repackaging, and updating inventory. This process requires labour and materials, which majorly contribute to operational costs that the seller must recover to avoid losses. **Discouraging Unnecessary Returns**: A restocking fee acts as a barrier and can deter customers from making impulsive purchases or using the product with the intention of returning. It helps the business to reduce the number of non-defective returns and ensures that customers make more meaningful purchases. **Recouping Costs**: Many times customers return products in a non-saleable condition. This may necessitate repair, repackaging, or a discount to be offered for resale. The restocking fee aids the company in recovering a share of these costs. **Inventory Management**: Returned items occupy inventory space in the warehouse and you may not be able to resell this stock immediately, especially if these items are seasonal or no longer in high demand. The restocking fee helps you offset the cost of holding and managing this inventory. **Loss of Sale**: One of the concerning drawbacks of customer-returned items is that the retailer loses the opportunity to sell that item at full price during its prime selling period. Charging a restocking fee helps you mitigate this loss. ## Key Considerations for Online Retailers Before Implementing Restocking Fees Incorporating the restocking fee can be a challenging task as you may face several risks associated with it. Charging a high fee on returns may lead to losing customers. At the same time, a lower amount may adversely impact your revenue and [profit margins](https://www.shiprocket.in/blog/how-to-calculate-profit-margin/). So, you must take the following factors into account before charging a restocking fee: ### Legal Compliance The restocking fee is taxable under the business and occupation (B&O) tax and falls in the ‘Service and Other Activities’ category. Therefore, there are legalities involved in levying a restocking fee. So, one of the most important factors to consider while deciding to apply a restocking fee is the terms and conditions under the local laws and regulations laid out by the government. This is to protect your business from any legal issues. Every country and state has a different consumer protection law. These laws play a role in determining the purchase-price percentage limit that sellers can charge as a restocking fee on returns from customers. Hence, you must seek legal advice before incorporating this fee. ### Customer Acquisition Rate Putting a fee on returns can influence the rate of acquiring new customers for a business. Charging a high restocking may bring your brand in the bad books of the customer and negatively impact their buying decision, in turn reducing the conversion rate. A survey reveals that [84% of online shoppers](https://internetretailing.net/80-consumers-believe-retail-returns-processes-need-improve/) tend to stop buying from a retailer on having a disappointing returns experience. The reason for customers backtracking on a purchase due to an unfavourable [return policy](https://www.shiprocket.in/blog/return-policy/) is that online shopping is intangible and they’re unable to touch, feel, or inspect the product in person. Hence, they become apprehensive about spending a hefty amount on a non-returnable online purchase. Therefore, you must consider setting an optimal restocking fee percentage that helps you recover your loss while also keeping your customers happy. ### Determine Return Processing Expenses You must consider the expenses you would incur during processing your returns, like charges for return pick-up or shipping, inspection, repair, cleaning, repackaging, reshipping of exchange items, and more. Taking these costs into account gives you a clear picture of the real expense involved and helps you decide on a fair restocking fee. You may not recoup the entire cost, but a part of it may be recovered with a reasonable restocking fee. ### Transparency in Communication Win the trust of potential customers by clearly communicating your restocking fee policy on your website, particularly on the [product page](https://www.shiprocket.in/blog/product-page-optimization/), checkout page, and within your return policy. Make sure that customers are aware of the potential charge before they make a purchase. Transparent communication helps you build strong relationships that harbour loyalty and bring you repeat sales. In contrast, customers may turn their back on your brand if they experience hidden or sudden extra expenses. It gives them a feeling of deceit and they lose trust in your business. ### Feedback From Customers Customer feedback is one of the best ways to understand your customers’ pain points. You can use the feedback to provide them with a better customer experience. Use surveys and other ways to gather this data from your customers and find out whether the restocking fee needs amendment or if they need a longer return window for returning the products. Considering customer feedback and working on it also helps you strengthen client relationships by building trust. It helps you charge a suitable and reasonable restocking fee for sustaining your business in the long term. ### Brand Image The restocking fee you charge on returns may impact the perception of your brand in a customer’s mind. If buyers are happy or satisfied with your restocking fee, they’re more likely to stay loyal to your brand. Happy customers also tend to spread positive [word-of-mouth](https://www.shiprocket.in/blog/word-of-mouth-marketing/), nudging their peers to buy from your website. They may even leave some positive reviews about your products or brand, which can increase your future sales. However, exorbitant restocking charges can attract negative feedback and reviews from your customers. So, you must keep the reputation of your business in mind before making the final decision. ## How To Charge Restocking Fees? Strategies and Best Practices It’s easy to attract and acquire new customers and enhance your sales with exciting offers like flash Sales, discounts, cashback, or [free shipping](https://www.shiprocket.in/blog/free-ecommerce-shipping/). However, a restocking fee may be a bummer for them and may discourage them from buying products from your websites. Therefore, it’s important to know how to charge an ideal restocking fee to avoid a negative impact on your customers’ purchasing decisions. Below are some excellent ways to charge restocking fees without highlighting them as an extra cost: **1. Set a Reasonable Rate** The restocking fees generally range from 10% to 25% of the product price. Charge a refundable amount that covers your costs but remains fair to your customers. The main factors to determine the refundable amount include the reasons for the return and the product’s condition. If a wrong or defective product reaches the customer, you must unhesitatingly refund the entire amount or offer a replacement. However, if there is any other reason, like the customer changing their mind or sending back a used product, then you must request the customer to accept a partial refund after subtracting the restocking fee. **2. Levy a Reshipping Fee** In the case of product exchanges, the online retailer is supposed to reship the item to the customer. You can charge a return shipping fee from the customer if the return is not because of receiving a wrong, damaged or broken product. You can cut a major expense by claiming the return fee, thus saving a considerable amount of money. Scale this fee based on the return window by implementing a tiered system, where the restocking fee increases with the duration the customer holds the product before returning it. This method encourages quicker returns from customers and reduces the chances of product devaluation. **3. Waive Fees for Exchanges or Store Credit** Extra fees can discourage customers from making purchases, especially when they’re new to your online store. This will adversely affect the sellers and their profit margins. Consider offering exchanges for items of equal or lesser value without charging anything extra to create a mutually beneficial scenario for you and your customers. Encourage your buyers to exchange products or accept store credit in place of a refund by striking off restocking fees for these options. For example, if a customer registers a return request for a product priced at Rs.5000 and faces a Rs.300 restocking fee, resulting in a Rs.4,700 refund, you may propose an exchange for another item valued at Rs.4,700 instead. This approach incentivises customers to explore other items in your online store, which may lead to more sales. **4. Document Product Condition** Customers may sometimes misuse your return policy and send back the product in deteriorated condition or after using the product several times. It’s best to request your customers to send the purchased products back in their original condition and packaging for successful returns. Make this the eligibility criteria for your returns. Document the state of products upon return to justify any restocking fees when necessary. ## Conclusion Charging a restocking fee for returns is as important as providing your customers with the best experience. The primary goal of your business is to make profits and save it from any potential and unnecessary losses. Businesses face heavy costs when a customer returns their product. From processing the return and repairing the item to reshipping and preparing it for resale, all the burden is on the seller’s shoulders. A nominal restocking fee on returns can help you navigate through these losses and additional costs, while also keeping your customers satisfied. Consider thoughtful strategies like communicating your return policies, clearly outlining restocking fee details on your website, and waiving fees for returned items that are defective or damaged. Moreover, offer alternatives like store credits or exchanges that can help manage returns more effectively while maintaining customer satisfaction and loyalty. --- ## https://www.shiprocket.in/blog/logistics-park/ ```markdown --- title: Logistics Park: The Core of Logistics Operations - Shiprocket url: https://www.shiprocket.in/blog/logistics-park/ description: Logistics parks enable businesses to store inventory & manage it properly. They can also assemble, pack, and distribute their goods from here. last_updated: 2023-10-11 source: webpage --- # Logistics Park: The Core of Logistics Operations Logistics parks have earned popularity in different parts of the world among businesses operating in various industries. They allow companies to operate efficiently and serve customers in local as well as international markets. Businesses using these industrial spaces agree that freight distribution has become easier for them as they facilitate efficient organisation and management of inventory. The concept of logistics parks caught the attention of the Indian Government owing to the increasing logistics cost in the country. It has been observed that our logistics cost is way higher compared to the countries where businesses are using logistics parks. In an attempt to reduce this cost, the Indian Government plans to develop Multi-Modal Logistics Parks (MMLPs) in various parts of the country. The National Logistics Policy of India aims to decrease the country’s logistics [expense from 14% of GDP to below 10%](https://blog.tatanexarc.com/logistics/what-is-a-logistics-park/) by investing in logistics parks. In this article, we have covered all that you need to know about a logistics park. From its layout to the advantages it offers and how it will shape the future of businesses, you can learn all about it as you read through it. We have also shared information about the upcoming logistics parks in India and the country’s national logistics policy. *[Image: Logistics Park in India]* ## Logistics Park: A General Summary A logistics park provides space to businesses for storing their inventory. It allows business owners to manage their goods systematically and carry out activities such as assembling, packaging, processing, and distribution. These facilities are also equipped to enable companies to manage light manufacturing of products. They have high-security systems in place to keep your inventory safe. They also offer warehouse optimisation for better management of your inventory. Also known as multi-modal logistics hubs, these spaces offer good connectivity to major roads, national highways, railway stations, and seaports. This way the goods transportation can be done smoothly and its cost can be reduced substantially. ## Layout of Logistics Parks Logistics parks are strategically located near industrial areas, mainly the major manufacturing units of a city. They usually include an integrated transportation terminal to facilitate intermodal transport. A large area of land forms the basis of a logistics park layout. It includes dedicated sections for the storage of inventory, packaging, re-processing, labelling, unitisation, and other activities offered at the park. Special space is constructed for the warehousing of goods that require a temperature-controlled storage environment. Open stockyards, transport depots, and fuel pumps also form a part of these facilities. Many of them also provide accommodation facilities for the labour. ## The Operations Centered on Logistics Parks Different kinds of operational activities can be managed in a logistics park. Here is a look at some of these: 1. Warehousing of goods is the primary task that can be managed in a logistics park. 2. You can employ your staff members to assemble your products at these huge facilities. They mostly provide a separate section where you can carry out this task. 3. Activities such as packaging, labelling, and re-processing are also done here. 4. Consolidation and de-consolidation, transshipment, inter-modal transportation, and distribution are among the other tasks that can be handled at these parks. 5. Many of these facilities also enable you to accomplish services such as customs clearance. ## Role of Logistics Park in Enhancing Supply Chain Logistics parks play a vital role in enhancing supply chain management. Here’s how: 1. **Fulfill All the Logistics Requirements** Logistic park fulfills all the logistics requirements under one roof by providing huge warehouse spaces for conducting different logistical activities. Different sections are allotted for storing different kinds of items. They also include office working spaces where your staff members can carry out essential logistics tasks. Transport depots also form a part of these large spaces. So, loading, unloading, and distribution can also be done from here. The cost involved in managing the supply chain is thus brought down substantially with the use of these facilities. 2. **High Security** Logistics parks are laced with high-security systems. This ensures that the goods of different companies remain safe inside these large spaces. Security alarms, cyber security software, fire extinguishers, CCTV cameras, and other safety measures are in place. The security personnel are well trained and deployed across the logistics park to keep an eye on all the activities happening in and around the same. 3. **Use of Advanced Technology** These spaces make use of the latest automated solutions to ensure seamless operations and maintain high security. The advanced digital platforms used here connect buyers, sellers, and distributors to ensure easy communication and hassle-free transactions for efficient supply chain management. These digital solutions help them track shipments in real-time and promote transparency. 4. **Sustainability Factor** A logistics park enables the carrying out of multiple activities within a huge building. Moreover, these parks are located at places that are well-connected to national highways, railway stations, airports, and seaports. This helps cut down on fuel consumption, thereby bringing down the emission of harmful gases. Thus, they help reduce the carbon footprint. ## Why Location Matters for Setting Up a Logistics Park? When it comes to setting up a logistics park, the government identifies the ideal location based on the below-mentioned considerations: 1. **Transportation of Goods** Since goods will be shipped for distribution from this point, a logistics park’s location should be such that they can be transported quickly and smoothly. As stated above, areas that are well-connected to main roads, highways, railway stations, and other such places serve as ideal locations. 2. **Security Reasons** The land selected for setting up a logistics park must be a part of a safe neighbourhood. The area should not be prone to burglary or other criminal activities. With so many valuable goods stored inside, it is imperative to ensure that the place is devoid of such crime even if the government aims to equip the facility with a high-tech security system. ## Advantages of Building a Logistics Park Here is a look at the various advantages of building and using a logistics park: 1. **Lower Transportation Expense** Research shows that logistics parks help in [lowering transportation expenses by around 10%](https://blog.tatanexarc.com/logistics/what-is-a-logistics-park/). This is not just because they boast good connectivity but also because they enable moving huge quantities of goods together in bigger trucks. 2. **Customised Storage and Distribution Solutions** Logistics parks offer different kinds of warehousing solutions including cold storage, conventional storage, and product-specific storage. There are customised solutions to match the specific requirements of different businesses. They also provide different facilities to transport a variety of goods. 3. **Reduction in Pollution Levels and Traffic Congestion** Logistics parks help avoid the use of smaller vehicles to transport different items. As they use large-sized trucks and trains to transport goods from one place to another, the pollution level decreases and so does the congestion on roads. As per MoRTH, there can be [a reduction of 12% in CO2 emissions](https://blog.tatanexarc.com/logistics/what-is-a-logistics-park/) if large-sized vehicles are employed for goods transportation. ## Upcoming Logistics Parks in India The central and state governments of India have announced several schemes to encourage the development of logistics parks in the country. Here are some of the locations where logistics parks have been planned as per the Logistics Efficiency Enhancement Programme 2017: - Delhi – NCR - Mumbai - Guwahati - Patna - Raigad District - Raipur - Surat - Hyderabad - Bhatinda - Sangrur - Vijayawada - Kochi - Nagpur - Jaipur - Kandla - Bengaluru - Pune - Rajkot - Solan - Ambala - Jammu - Valsad - Hisar - Kolkata - Chennai - Kota ## The National Logistics Policy of India Here is a look at some of the aspects of India’s [National Logistics Policy](https://www.shiprocket.in/blog/national-logistics-policy/) which was launched in 2022: - **Integrated Digital Logistics System** – This is meant to ensure digital integration of systems used by various departments such as railways, road transportation, commerce ministries, commerce, foreign trade, and aviation. - **Appointment of System Improvement Group** – A system improvement group for monitoring logistics-related projects. - **Unified Logistics Interface Platform (ULIP)** – This is for the smooth movement of cargo and getting information about the same in real-time. - **Ease of Logistics (ELOG)** – This is to ensure transparency and accessibility to ease the logistics business. ## How Businesses Can Benefit From a Logistics Park? Logistics parks are meant to improve the logistics infrastructure and transportation quality for businesses. They do so by providing customised [warehousing solutions](https://www.shiprocket.in/blog/order-fulfillment-solutions-in-india/) in addition to dedicated areas for conducting activities such as packaging, processing, distribution and even manufacturing. Businesses can carry out these tasks at a substantially lower cost when they choose a well-equipped logistics park. These facilities help businesses enhance their supply chain by fulfilling their logistics requirements with the use of the latest technologies. ## How Will Logistics Park Shape the Future of Businesses? Logistics parks provide customised logistics solutions for businesses and help optimise the supply chain process. You can choose the space specific to your needs and carry out your operations with ease in these well-equipped facilities laced with high-security systems. They are not just beneficial for businesses but also ecologically sound as they help reduce pollution levels. These facilities are likely to become the backbone of numerous big and small businesses in the times to come. They will provide support and boost business growth by offering personalised solutions. ## Conclusion Logistics parks serve as a hub for carrying out logistics operations in a quick and hassle-free manner. They provide a supporting environment to help businesses flourish. The need for logistics parks is being felt by the Indian Government and thus there are plans to set up these huge facilities in different parts of the country. It will not only reduce the logistics and operational costs of businesses but also help in the growth of the Indian economy. The plan to develop Multimodal Logistics Parks aims at improving India’s logistics infrastructure and services. ``` --- ## https://www.shiprocket.in/blog/air-cargo-dimensions/ --- title: Air Cargo Dimensions: Safety, Compliance & Logistics - Shiprocket CargoX url: https://www.shiprocket.in/blog/air-cargo-dimensions/ description: Adhering to air cargo dimensions is your ticket to seamless shipping. Maintain the height of your cargo to ensure it fits within the aircraft. last_updated: 2023-11-02 source: webpage --- # Air Cargo Dimensions: Safety, Compliance & Logistics Air cargo services are frequently utilised by businesses that want to ensure the safe and swift transportation of their goods. The height limitations for air freight are a factor you should be aware of beforehand. To preserve the integrity of aircraft structures, shippers are mandated to adhere to safety requirements. These limitations are essential rules that have been established by aviation authorities according to industry standards to preserve operational effectiveness. Everyone involved with air cargo transportation, from airlines and pilots to shippers and [freight forwarders](https://www.shiprocket.in/blog/freight-forwarders/), must comprehend the importance of these limitations. In this article, we go over the fundamentals of air cargo height constraints and the consequences of breaking the rules while shipping freight by air. *[Image: Air Cargo Dimensions]* ## Basics of Air Cargo Height Restrictions When shipping items by [air freight](https://www.shiprocket.in/blog/air-freight-shipping/), height constraints are important factors to take into account. These restrictions and limitations on the height of air freight pallets are enforced by several factors, including operational constraints, safety standards, and aircraft design. These are the fundamentals: - **Aircraft Specifications:** The size and weight capabilities of cargo holds differ throughout aircraft models. One of the most important restrictions on the amount and kind of cargo that may be transported is the height of the cargo hold. Greater cargo capacity is often achieved by larger aircraft, such as freighter planes, which typically include higher cargo compartments. - **Regulatory Requirements:** To prevent cargo from interfering with the internal structure or safety systems of the aircraft, aviation agencies around the world, such as the Federal Aviation Administration (FAA) in the United States, the European Aviation Safety Agency (EASA) in Europe, and others, set limits on the size and capacity of cargo. - **Loading Procedures:** It is important to take loading procedures into account even if a cargo item fits inside an aircraft’s height constraints. To keep the aircraft stable and balanced in transit, cargo has to be loaded and fastened securely and oversized cargo can affect it. - **Aircraft Performance:** The performance of the aircraft to take off, cruise, and land can be impacted by the height and weight of its cargo. Excess weight or height can influence fuel economy, mobility, and safety margins. When deciding whether cargo is suitable for a certain trip, pilots and load planners must take these criteria into account. - **Communication to Airlines:** To guarantee that [aircraft or cargo carriers](https://www.shiprocket.in/blog/international-air-cargo-carriers/) comprehend and comply with height constraints and other freight requirements, effective communication is crucial for shippers and freight forwarders. This involves giving precise dimensions and cargo descriptions to facilitate safe transportation and loading. ## Air Cargo Dimensions Understanding air cargo dimensions is crucial for efficient transportation. It ensures that goods fit within the limits of different aircraft types. Here’s a breakdown of maximum pallet heights for passenger and freighter planes: | Aircraft Type | Maximum Pallet Height | |-----------------|------------------------| | Passenger (PAX) | 61 inches (155 cm) | | 33X Freighter | 94.5 inches (240 cm) | | 737 Freighter | 94.5 inches (240 cm) | | 777 Freighter | 96.1 inches (244 cm) | | 747 Freighter | 118.1 inches (300 cm) | **For standard air freight, the maximum cargo dimensions are:** Length: 96 inches Width: 125 inches Special equipment or charter services may be necessary if your cargo exceeds these dimensions. Understanding these dimensions is essential for effective cargo planning and logistics. ## Consequences of Ignoring Height Restrictions When it comes to air freight shipping, violating height standards can have several serious consequences: 1. **Safety Risks:** There is a chance that going beyond the height limit raises the possibility of accidents endangering the passengers, cargo, and aircraft. 2. **Breach of Regulation:** Violating the strict guidelines on freight standards could result in a breach of flying rules and regulations, with related consequences and legal implications. 3. **Cargo Damage:** When loading, unloading, or during air turbulence, cargo that is outside its height restriction can suffer damage. Unsafely fastened oversized freight may shift or clash with other goods. 4. **Operational Delays:** For cargo to be loaded onto an aeroplane or fit into conventional compartments, it must fulfill height criteria. This may cause carriers to find other ways to move freight to the aeroplane or arrange for special handling of big cargo, which eventually leads to operating delays. 5. **Financial damages:** Shippers and carriers may incur financial damages if shipments are rejected or delayed due to height violations. Paying penalties, rerouting freight, or making up for missed delivery dates can result in additional expenses. ## Experience Effortless Global Cargo Shipping with Shiprocket CargoX! If you need solutions for your international air cargo shipment, Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) offers a hassle-free option. They are a one-stop platform that offers an easy and seamless service by serving as an extension of your operations workforce. You can make use of their logistics services to send goods worldwide more effectively and securely. With a global network spanning more than 100 countries, they provide quick services including pickup in less than 24 hours and digitised procedures for smooth operations. CargoX guarantees transparency at every stage of the process by providing full insight into shipments, clear billing, easily available documentation, and no hidden expenses. It provides custom shipping plans that let you ship at a time and budget suiting your needs to any location in the world. ## Conclusion If you’re an eCommerce business owner and looking to expand your store globally, you need air freight services as part of your supply chain. But while choosing to transport your goods using aeroplanes you need to keep in mind a few rules and regulations established by concerned authorities. One of those rules is height restrictions imposed for shipments. To ensure safe and efficient delivery, it is crucial to understand and adhere to the height restrictions. These restrictions and guidelines support the efficient operation of air freight procedures, the preservation of security requirements, and the maintenance of the structural integrity of aircraft. When you need to ship your goods by air keep these height restrictions in mind to guarantee seamless and reliable delivery of your shipment. --- ## https://www.shiprocket.in/blog/business-ideas-for-students/ --- title: 12 Great Business Ideas For Students in India: Get Started! url: https://www.shiprocket.in/blog/business-ideas-for-students/ description: Discover top business ideas for students: low-cost startups and flexible schedules. Launch your entrepreneurial journey today! last_updated: 2023-11-24 source: webpage --- # 12 Great Business Ideas For Students in India: Get Started! Ever wondered how you can gain new learnings and income together? Joining these two forces can be an extremely effective strategy to produce young entrepreneurs. Today, the world has disproved conventional notions of focusing on academics only. The new generation is leaning towards a proactive approach that has practical implications and exposure by beginning their business at a young age. According to a global survey, [17.8% of students](https://www.researchgate.net/publication/355172486_Global_Student_Entrepreneurship_2021_Insights_From_58_Countries_2021) want to start their own business as soon as they graduate. Several entrepreneurial concepts have been spawned by students across the world, thereby boosting the global economy. This article outlines twelve different ideas for students to encourage them to take measures early on in their lives. *[Image: Business Ideas for Indian Students]* ## 12 Startup Ideas For Students in 2024 Several business ideas exist for beginners and students to build on during the early stages of their lives. Here are twelve different start-up ideas that require low investments and are perfectly suited for Indian students: ### Content curator: With the increase in the use of digital media and other social media platforms, content curation has become an extremely profitable career option. It enables students to earn a high income while also pursuing their studies. Content writing and creation will focus on specific target audiences. Podcasts, blogs, videos, graphics, web applications, ebooks, etc., can be created. These can be done anytime and from anywhere while also focusing on studies. Good communication skills and creativity are all that is required. Here are a bunch of tips to get started: - **Figure out your niche:** You can choose a specific area, that is your passion, and focus on making content in that niche. It will help you stand out and enable you to build a loyal viewership. - **Creation of quality content:** Your content must be well-created to give your viewers some substance. It enables you to build credibility and expand your viewership. - **Leverage the power of social media:** Social media is a brilliant outlet to promote your work and build a community. You can also engage with your viewers via these platforms. - **Monetise your content:** After you have established yourself, you can choose to monetise your content by selling it or even offering consulting services. You can also work as a freelancer to make additional income. ### Dropshipping: In case you are seeking an idea that requires low investment, you can choose to be a dropshipper. You can create a website to sell the products you have chosen, without having to stock the goods physically. Upon placement of orders, you can sell the item to the customer and then pass the sales order to a third-party supplier, who will ship the products directly to the buyer. You must set the prices slightly higher to make profits. The brilliance of [dropshipping](https://www.shiprocket.in/web-stories/dropshipping/) is that you do not have to worry about storing and buying inventory. All you need is a good internet connection to make this possible. Here are a bunch of tips to get started as a drop shipper: - Pick a niche and a product category to focus your marketing. - Register your business idea and ensure that your operations are legal. - Seek out reliable suppliers and quality products to sell at cost-effective prices. - Create a website to sell your chosen products and ensure that it is user-friendly. - Develop a plan to acquire customers and reach out to your target. - Adopt effective marketing strategies. ### Freelancing: Flexibility of work hours is crucial for students. Freelancing is the perfect business idea as it guarantees a steady source of income and lax working hours. With the rising popularity of social media and digital technologies, freelancing has become extremely popular and enables students to work on their own terms. Graphic designers, web designers, social media management, content writing, content creation, data entry, SEO, etc., are the most in-demand freelance services. You can get started by: - Identifying your skills and offering your skills as a freelance service. - Make sure you use the right platform to showcase your skill set. - Ensure you have built a quality portfolio with your work samples. - Ensure you deliver quality work that meets the requirements of your customers. ### Affiliate marketing: [Affiliate marketing](https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/) is an effective method to earn money virtually. All you need to do is promote the products and services of other companies. It works by collaborating with different companies and promoting their products to potential buyers. You will earn a commission every time someone clicks on an affiliate link and makes a purchase. You will need to be good at problem-solving, communication, innovativeness, and technical know-how to succeed in affiliate marketing. If you possess this skill, you can earn large amounts with zero investment. The potential for earning has no bounds and you can work with multiple brands simultaneously. You can start by: - Choosing your niche and products that you want to promote. - Build an audience and create appropriate content. - Create an engaging marketing strategy. - Make sure you choose recognized and popular products to gain market access. ### Amazon FBA: [Fulfillment by Amazon](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) is termed Amazon FBA. It is a service that Amazon provides to allow online sellers to outsource their delivery processes and order fulfillment functions. For this, you will need to be good at managing time and you must possess brilliant marketing skills. Based on the niche, the income will vary. [Starting an Amazon FBA business](https://www.shiprocket.in/blog/amazon-fba-business-guide/) will reward you with several advantages. You will be able to choose your business model based on your convenience and manage your business from anywhere via the Internet. Hence, this is a perfect job for any student. ### Creation of courses and learning material: With the rise in digitalisation, people are looking to gain new skills online. It has created an increased demand for online courses and this generated a unique opportunity for students to make money out of their experience and skills. Online course creation includes the production of knowledgeable material and selling it to people who intend to acquire those skills. From fashion to cooking and programming languages and finance, course creation can be a fine money maker. Follow these tips to get started: - Find the area you are most passionate about and have relevant knowledge and skills. - Create quality content that is informative and engaging. - Create a well-planned course structure and objectives enabling easy understanding to the viewer. - Market the courses and price them accordingly. ### Digital marketing: Digital marketing has gained tremendous popularity in recent times. eCommerce businesses are largely leveraging the popularity of digital marketing to make greater sales. Digital marketing entails the process of promoting and publicising products, services, and content on digital media. Web design, Search Engine Optimisation (SEO), content curation., email marketing, management of social media, etc., are different areas that students can take up to make money. Data analysis, SEM and SEO, communication skills, etc., are some skills you must possess to excel in this area. ### Blogging: Expressing your thoughts, ideas, opinions, and creativity can also help you make some money. Blogging can not only be your outlet but also your new money-making endeavour. You can share your inner self by writing blogs and sharing them on the internet. You must possess good communication skills, copywriting skills, research skills, and creativity. The brilliance of blogging is that the entire operation lies in your control. You can easily build personal brands and establish yourselves as experts. ### Virtual tutoring: If you are good at imparting your skills and knowledge to others, you may consider tutoring as an option. You can do this virtually to ensure you have flexibility over how your business functions. You can even schedule your tutoring sessions based on your convenience making it the perfect option for students. You can take classes in a wide range of subjects like Maths, Science, and English or even for other artistic skills like painting, drawing, resin art, etc. All you need to get started as an online tutor is a strong internet connection and good video conferencing tools. You can also use YouTube to market your tutoring lessons. ### Social media influencer: Today, social media is unbelievably popular and is now a powerful tool for marketing. If you have good online content creation skills to inspire and engage with the viewers, then you can become a social media influencer and earn money. You can build your personal brand online and gain immense recognition for your talent, creativity, and experiences. Here are a bunch of tips to get started as a social media influencer: - Identify a domain to influence people. - Create a social media presence on different social media platforms. - Make good quality content that is appealing and engaging to your viewers. - Be active on your social media platforms by commenting and responding to your viewers. - Work with other influencers to branch out and reach more audiences. ### Online seller: Doing eCommerce business has become extremely popular and lucrative nowadays. This option requires low investment and maintenance, making it perfect for students. Online selling business models mainly include sourcing products from wholesalers and selling them on different online platforms at prices that are more appealing to the target consumers. Analytical, technical, and communication skills are needed to run an online retail business. ### Event management: Organising and planning different events like parties, weddings, conferences, exhibitions, etc., is known as event management. This kind of business requires a bit of effort and physical presence to ensure success. You will have to coordinate with clients, suppliers, team members, and more. Problem-solving skills, creativity, communication skills, and organisational skills are a must for running an event management business. ## Conclusion Starting a business while you are studying can provide you with extra income along with valuable real-world experiences. Students will gain entrepreneurial skills that can serve them well in the future. They also will have the added advantage of building strong networks, gaining confidence, and achieving financial independence. The number of benefits while beginning a business early on is limitless. With creativity and innovation seen in the students in India, the aforementioned ideas can help you find your direction to start. --- ## https://www.shiprocket.in/blog/air-cargo-weight-limits/ --- title: When Is Your Cargo Too Heavy for Air Freight? url: https://www.shiprocket.in/blog/air-cargo-weight-limits/ description: Explore the allowed weight limits of cargo for air freight. Know how you can manage the weight of consignments for seamless air transport. last_updated: 2023-10-11 source: webpage --- # When Is Your Cargo Too Heavy for Air Freight? Understanding the weight restrictions related to cargo transportation is important for any business dealing with the air freight industry for their shipping needs. These limitations are essential for smooth logistics since they ensure safety without compromising efficiency. It takes careful attention to detail, commitment to strict standards, and deep knowledge of the factors impacting weight constraints, to safely guide aeroplanes with goods. From the maximum gross weight allowed to other cargo limits, every factor is essential to guarantee the effectiveness, productivity, and integrity of air freight operations. In this article, we explore the details of weight restrictions for air freight and the important methods for handling heavy cargo skillfully and precisely. *[Image: Cargo Weight Limits in Air Freight]* ## Weight Limits in Air Freight Weight limits in air freight services refer to the maximum weight that an aircraft can transport at a time. There are some major weight limits for air freight to keep in mind, which are mentioned below: 1. **Maximum gross weight (MGW) allowed:** Each aircraft has a particular maximum gross weight (MGW) that it can carry. This is set by airlines or other regulatory authorities based on the aircraft’s size, structure, fuel demands, efficiency, and other aspects. The maximum gross weight includes the weight of the cargo, shipping materials, packaging, containers, etc. Carrying excess weight may lead to the aircraft’s poor performance, chances for accidents, damage to structures, and more. To minimise the possibility of your consignment experiencing extra costs or being rejected, the shipment weight calculation needs to be done precisely following the limit criteria. The maximum gross weight allowed for air freight varies based on the airline you choose. Even so, it often ranges between 100 and 500 kilos per shipment. If the shipment weighs more than this quantity, it may still be delivered by air, subject to the rules and limitations of the airline. 2. **Per piece weight limit:** Piece weight means the weight of each piece within the package. The airline authorities also have specific restrictions for piece weight, which vary according to different factors like aircraft type, airline policies, handling efficiencies, shipment destination, etc. These piece weight limits are important to ensure proper weight distribution in the aircraft and maintain balance in the aircraft for a stable flight. 3. **Dimensional weight of the package:** Airline authorities consider the dimensional weight of the shipment while calculating [air freight charges](https://www.shiprocket.in/blog/air-freight-rates/). The dimensional weight is calculated as per the size and volume of the shipment, considering its width, height, length, etc. ## Cargo Restrictions for Any Special Item Airlines and airline authorities have imposed additional requirements and specific limitations on the goods transported. These include necessary permits, certificates, specific handling procedures, etc., for special [types of cargo shipments](https://www.shiprocket.in/blog/types-of-air-cargo/). These special cargo types include oversized or bulky materials, high-value items, fragile items, hazardous materials, decomposable or easily destructive goods, live animals, etc. ## Implications of Carrying Overweight Cargo on Aircraft Some of the significant implications of carrying overweight cargo on an aircraft are as follows: 1. According to the Federal Aviation Administration (FAA), [overweight cargo](https://www.faa.gov/sites/faa.gov/files/12_phak_ch10.pdf) in an aircraft leads to failed flights and structural defaults. The flight performance can also be affected, including in-flight emergencies, its ability to land, climb and take off safely, reduced manoeuvrability, decreased cruising speed, etc. 2. Overweight aeroplanes use more fuel, have a shorter range, have less efficiency, etc. Excess baggage weight reduces the aircraft’s overall capacity and affects flexibility and profits. This forces airline regulators to set limits on the amount of goods, profit, fuel, or passengers that can fly. 3. Strict guidelines on maximum weight, aircraft safety, and other matters are enacted by airline regulating organisations such as the Federal Aviation Administration (FAA), the International Civil Aviation Organisation (ICAO), and others. If the requirements are not met by airline companies, the authority charges fines or takes strict action. 4. If there is excess cargo on an aeroplane, the airline sector collects additional costs to cover the higher fuel consumption, weight, operations, etc. 5. Since an overweight flight uses more fuel to operate, it also has a financial strain on the airline. The expenses and profits of the airline are impacted by excessive fuel use during flights. 6. The requirement to reweigh, reorganise, or shift excess weight can result in delayed flights, scheduling issues, and dissatisfied customers, all of which can negatively impact an airline’s profits. ## Managing Heavy Cargo Managing overweight or heavy cargo can be difficult sometimes if the shipper does not follow these conditions: - Plan to handle the goods properly - Follow regulations or rules - Communicate well while transporting **Here are some suggestions for you to manage heavy cargo efficiently:** ### Conduct pre-shipment planning and research: - It is important to assess the weight, nature, type, and dimensions of the shipment beforehand. You should then choose an appropriate type of aircraft to transport the shipment as per the consignment’s size, weight, and destination. - Check with the chosen airlines and authorities about their regulations and restrictions about weight and other things to avoid any rejections at the last minute. ### Preparing the package: - Sturdy and appropriate packaging material should be used to securely pack the shipment. Make sure to spread the weight evenly while packing to prevent any stability issues with the shipment during transportation. - Labelling the shipment with accurate weight information is very important for a seamless handling and loading process. ### Documentation of the shipment: - Documents for the shipment should be prepared beforehand as per the airline’s requirements, including [shipping manifests](https://www.shiprocket.in/blog/shipping-manifests/), customs paperwork, [air waybills](https://www.shiprocket.in/blog/what-is-airway-bill-awb/), dimensions, content of cargo, weight details, etc. - Get any significant certifications, licences, and permits required by the authorities beforehand for transporting any heavy or special cargo. ### Coordinating and Monitoring: - Make sure to communicate and coordinate with the airlines, including ground staff, any other service providers, [freight forwarders](https://www.shiprocket.in/blog/freight-forwarders/), etc. Provide them with detailed instructions about handling, loading, and unloading of the package to ensure a secure and efficient process. - Use appropriate tracking and monitoring systems provided by the airlines to get the real-time status of the shipment. ## Conclusion The importance of efficient weight management in air freight cannot be over-emphasised, as more and more packages are being transported from one place to another by air cargo. Knowing weight restrictions is essential for effective air freight logistics, as it may sustain safety standards and maximise operating efficiency. Therefore, keep in mind that managing weight limitations is about raising the standards for safety, effectiveness, and dependability in air transportation and not simply about adhering to regulations. When you entrust a 3PL partner like Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) to transport your consignments on air freight, you don’t need to worry about the shipping processes and weight limitations. They put no weight restrictions on your goods and will take care of the entire paperwork needed for moving your heavy goods across borders. --- ## https://www.shiprocket.in/blog/product-differentiation/ --- title: Product Differentiation: Strategies, Types, and Impact - Shiprocket url: https://www.shiprocket.in/blog/product-differentiation/ description: Learn how to differentiate your products from the competition! Learn how product differentiation boosts sales & brand loyalty last_updated: 2023-10-11 source: webpage --- # Product Differentiation: Strategies, Types, and Impact Running a business requires creating a competitive edge and highlighting your products as superior. The best way to stand out from the market competition is to distinguish your products from other options available in your category. Yes, we are talking about product differentiation that aims to grow businesses by increasing brand loyalty and sales. Some top businesses that have uniquely leveraged the product differentiation strategy include Apple, Nike, Coca-Cola, Tesla, Amazon, Amul, and many more. One thing is common in all these companies: They all emphasize the unique characteristics of a new product that sets them apart from their competitors. For instance, Amazon offers a wide range of products and services and is engaged in eCommerce, cloud computing, online advertising, digital streaming, and artificial intelligence. With a focus on competitive pricing, [on-time delivery](https://www.shiprocket.in/blog/on-time-delivery/), and providing a great customer experience, this multinational technology company has successfully set the new retail benchmark and established brick-and-mortar partnerships. This article will help you understand product differentiation, including its strategies, types, and impact. So, let’s know about this process in detail. *[Image: Product Differentiation]* ## What is Product Differentiation? You might find many definitions for product differentiation on the web. In short, it is the process of making a product or service unique and distinct from its competitors. Product differentiation requires you to define compelling and unique selling points that make your brand and your product distinct from your competitors. This process also facilitates organizations to establish the identity of multiple products in their portfolio and separate them from one another to prevent cannibalization. ## Importance of Product Differentiation To thrive in this competitive business environment, it is essential to focus on your [unique value proposition](https://www.shiprocket.in/blog/unique-selling-proposition/). This proposition will differentiate your business and give customers a reason to choose you over other brands in the market. Product differentiation helps develop your unique value proposition and enables your product to survive in the sea of competitors. Furthermore, when a company markets similar products with minor variations to sell them to consumers, product differentiation enables it to focus on the unique value its product brings to its customers. This way, you can set one product apart from other similar ones and drive consumer choice by letting them make an informed decision. ## Teams Responsible for Differentiation Product differentiation is a multifaceted process that involves identifying and communicating the unique qualities of the product compared to its competitors. Many businesses find differentiation strategy challenging as they talk about the primary product or service they offer, which is often the same as what their competitors are offering. To make the most of the differentiation strategy, contributions from diverse departments within the company are involved, including: ### 1. Product Development Team The product development team designs and develops products and sets them apart from other similar products by identifying their unique features, functionalities, and innovations. This team coordinates with other departments involved in research, marketing, and engineering to bring differentiated products to the market. ### 2. Research Team Understanding consumer needs, buying behavior, preferences, and market trends is the primary way to sell a product and increase brand awareness. Once you [know your target audience’s intent](https://www.shiprocket.in/blog/finding-your-ideal-customer/), you can conduct market research accordingly. Research teams gather data to identify opportunities for differentiation, validate potential selling points, and align the product with the prospects’ needs. ### 3. Marketing and Branding Team Now that your product has been developed and market research done, the next step is to communicate the differentiated features to your target audience. Marketing and branding teams work on creating promotional campaigns, effective messaging, and advertising strategies to highlight the products’ USPs. This team is also responsible for building a distinct brand image. For excellent marketing of your products, you can also utilize a marketing automation platform. These platforms generally combine email, SMS, WhatsApp, Onsite, and Messenger in a single interface to acquire customers, drive repeat orders, convert sales, and grow revenue. ### 4. Sales Team Sales teams play a crucial role in providing feedback to the product development and marketing teams. Professionals who are a part of these teams are at the forefront of conducting sales. They interact with the customers directly and gain insights on how to make the product even better with new differentiation strategies. ### 5. Support and Success Team The support team works on product-related and technical issues. On the other hand, the success team is responsible for tasks like revenue protection or expansion challenges and opportunities. ## Types of Product Differentiation Several factors can differentiate a product from other similar ones. However, the main categories of product differentiation include: ### 1. Vertical Differentiation Vertical differentiation is entirely based on pricing or quality. The company may attract a particular segment of buyers by charging a lower price than competitors to attract cost-conscious buyers. On the other hand, they may also charge a higher price to demonstrate the product is a high-end or luxury item. An example of vertical differentiation includes a generic black t-shirt that costs much less than the t-shirt designed by Gucci. ### 2. Horizontal Differentiation In contrast to vertical differentiation, horizontal differentiation is not based on the price or quality of the product. Instead, it is based on a product that offers the same quality as others in the same category at a similar price point. However, the buying decision depends on the customer’s personal preference. An example of horizontal differentiation includes Bisleri vs. Kinley, Pepsi vs. Coca-Cola, and many more. ### 3. Mixed Differentiation The blend of horizontal and vertical differentiation is categorized as mixed differentiation. This type of differentiation is based on the price or quality and consumer preferences. Let’s take a car as an example. You might choose a hatchback, a sedan, a premium SUV, or a two-seater sports car. The pricing, design, and features of all these types of cars will vary depending on the car brand. Each customer will consider different factors, combining horizontal and vertical differentiation, before making the final decision. ## Factors of Product Differentiation A product can be differentiated based on specific factors. Some of the characteristics that can make the product look unique and different from its competitors include: ### 1. Quality Delivering high-quality products can help you build a strong reputation in the market and boost your sales. Thus, quality plays an imperative role in differentiating your product from competitors’ goods. ### 2. Design Design is another element that can communicate a message to your customers. Your product will speak for itself and stand out from others if it looks visually appealing. ### 3. Pricing Analyze the cost structure to determine your product’s pricing, as this will significantly impact consumers’ perceptions of a product’s value and quality. ### 4. Features and Functionality So, what is your product offering? Is it highly accessible or easy to navigate? Does it offer something that your competitor’s products are not giving or comprising? Having answers to all these questions will enable you to differentiate your product. ### 5. Innovation and Technology Providing cutting-edge features enables your product to be differentiated from others. Designing this type of product and leveraging advanced technologies like AI to create a competitive advantage will make your product stand out! ### 6. Brand Identity [Building a brand image](https://www.shiprocket.in/blog/how-branding-and-marketing-help-online-business-grow/) that appeals to the intended market and your target audience is the key to product differentiation. ### 7. Packaging [Packaging](https://packaging.shiprocket.in/) serves as the first point of contact between customers and products. It means packaging plays a major role in communicating important information about its benefits, features, and brand identity and distinguishing your products from competitors’ goods. ## Developing a Differentiation Strategy Here are some of the most effective tips to build a product differentiation strategy: ### 1. Research your intended market Conduct thorough research to determine what extra and unique you can offer in the same industry your competitors are offering. You can do this through customer surveys and interviews, and conducting competitive analysis. Once you are aware of the market that your product caters to, you can satisfy all your customers with offerings that your competitors are not able to. ### 2. Develop your differentiators What is your business’s mission statement? Make sure this statement is an integral part of developing your differentiators. Align your products with the needs of your target audience and understand what makes your brand appealing so that you can communicate the message to your audience while building the differentiators. ### 3. Tell a compelling story Tell a story that evokes your audience’s emotions and intent. This way, you can attract more customers to your business than your competitors. You might be wondering how to tell a compelling story that resonates with your audience. It’s simple. Start mining your business’s journey that can help you uncover interesting nuggets that engage with your audience. If you have answers to certain questions, such as what your background is, what made you launch this business, or what makes you stay motivated to go to work every day, you can set yourself apart from competitors. ### 4. Create brand messaging Build a uniform brand identity and image across all platforms that reflect your differentiators. If you can do so, you can easily increase your product inquiries, and your prospects will become repeat customers. ### 5. Collaborate with your team By collaborating with your team and staying competitive in a dynamic landscape, you can reduce costs and accelerate the product’s time to market. ## Exploring Product Differentiation in Business An effective product differentiation strategy is developed after identifying and communicating the uniqueness of the product or the whole business. This strategy must also highlight all the features of competing choices, but with additional exclusive benefits no one offers. Implement differentiation strategies while highlighting the distinction between your product and your competitors’ similar products. This will enable you to offer your product’s unique value proposition and showcase why it is a better fit. ## Benefits and Examples You can communicate the unique features and benefits of your products to your customers through effective differentiation. Executing a product differentiation strategy will not only help you strengthen your business but also provide various other benefits, such as: ### 1. Building brand loyalty The best way to increase brand awareness and improve brand image is by differentiating your product from another in a similar category or from your competitors. It will build the credibility of your brand and attract more customers by gaining their trust. It is important to note that solid product differentiation makes your business memorable. So, always ensure that your logo, advertisements, and social media campaigns leave a lasting impact on your audience by differentiating your products or services. ### 2. Niche down Rather than focusing on a broader audience, it is better to target specific market segments. You can effectively narrow down your target audience by segmenting the market based on product attributes that align with their desires. So, start concentrating on a niche audience rather than wasting your time, efforts, and resources marketing the product to the general public. This will lead to better sales and a higher return on investment. ### 3. Reduced price competition The price will not matter to your loyal audience if you have built a brand identity that your competitors cannot match. So, always focus on making your product stand out to minimize the competition and the need for discounts and price wars. For example, Bose offers superior and premium sound products that charge more than many other brands, but due to its exceptional quality and features, customers are ready to pay the extra price. ### 4. Higher price points Are you aware that you can sustain a higher price point in the market if you have differentiated your products in a way that makes them one-of-a-kind? Of course, it should be of good quality and worth the extra money. This will also boost your brand loyalty as your potential buyers will think that you are charging extra because your product has something special that others are not offering. ### 5. Brand equity and recognition Product differentiation leads to strong brand recognition and equity. For example, Apple designs mobile phones that are preferred by most consumers in metropolitan areas, even though their prices are very high. This has been possible because Apple’s products are distinguishable from other brands. Consequently, it enjoys high brand equity due to its unique design, innovative features, and exceptional user experience. ## Elements of Product Differentiation The primary elements of product differentiation include product design and management, marketing, pricing, engineering, sales, packaging, and customer support. Therefore, if you are offering products or services, you need to consider opportunities for differentiation in all the production, operational, and management areas. Doing this will build customer trust by demonstrating that the product you offer has all the unique features that none of your competitors is offering. ## Conclusion Product differentiation goes hand in hand with developing a robust value proposition that resonates with the target market or audience. The ultimate goal of differentiation is to enhance brand awareness, reach a niche market, and create competitive advantages that make your products stand out from other alternatives in the market. If you run a business and implement a product differentiation strategy, you will not only stand out from the competition but also rise above it! --- ## https://www.shiprocket.in/blog/free-ecommerce-shipping/ --- title: How To Offer Free Ecommerce Shipping On Your Store url: https://www.shiprocket.in/blog/free-ecommerce-shipping/ description: Want to know how you can offer free ecommerce shipping without affecting your profits? Check 5 easy tactic to offer free ecommerce shipping. last_updated: 2023-11-02 source: webpage --- # 5 Ways To Offer Free Ecommerce Shipping On Your Store One of the most frequent questions that every eCommerce store owner has to deal with is whether your online store is ready for free eCommerce shipping or not. Its answer might need a lot of discussions. Obviously, you want to offer the best services to your customers, but you cannot run into loss just for the sake of your customers. After all, you are here to do business and earn profits. Whenever you are on a verge of deciding about getting free eCommerce shipping, you need to check whether it is feasible or not. It would be really silly on your end if you offer free shipping for a product that is worth only Rs. 50 or Rs. 100. The shipping will cost you a similar amount and it just does not make sense. However, on the second hand, you cannot ignore the huge benefits that are rendered by offering free shipping. Psychologically, it triggers your customer to buy more products, as free shipping makes the overall difference in the final cost. Also, it makes you stand out among your competitors. So, what can be done to initiate free eCommerce shipping in your store without any loss in your business? As you read further, you will learn some tricks to initiate the same and understand whether the strategy is right for your business or not. We have also shared the pros and cons of offering free shipping in eCommerce. Read on to find out! *[Image: offer free shipping to your buyers]* ## 5 Tips to Provide Free Shipping without Incurring Loss Here are some tips to help you provide free shipping to your customers without adding much to your expense: ### Set Minimum Threshold Instead of offering free shipping on all products, you can set a minimum purchase amount. This way you are at a lower risk of facing any loss. Also, you indirectly encourage your customers to buy more. For example, if you have set Rs. 1500 as the minimum purchase amount for free shipping, there are huge chances that a customer stuck at Rs. 1000 will buy products worth 500 or more, just for the sake of free shipping. ### Selected Product Or Category You can offer free shipping on selected products or categories where your [profit margin](https://www.shiprocket.in/blog/how-to-calculate-profit-margin/) is higher. The higher margin can easily bear the [shipping cost](https://www.shiprocket.in/blog/calculate-ecommerce-shipping-costs/). Also, it will surely increase the sale of that product. ### Promotional or Festive Offers The festive season is the most productive season for any eCommerce store. If year-long free shipping is not your cup of tea, then you can always choose a certain time or festive season, where you can offer promotional offers of free shipping. Also, by offering free shipping promotional offers, you can witness a growth of around 15-25% in your sales. ### Flat Rate Shipping Although, this does not come under “free eCommerce shipping”, but opting for a [flat shipping rate](https://www.shiprocket.in/blog/flat-rate-shipping/) can yield good results. For example, you can fix Rs. 50 or Rs. 100 as the shipping rate for all orders. ### Include Shipping Cost Within Product Cost This is one of the last yet most commonly used tactics for attracting more customers. You can include shipping charges in the initial product cost and then offer free eCommerce shipping. This way, you build you stand out among your competitors by offering free shipping within the MRP. ## Pros and Cons of Offering Free Shipping in eCommerce Let’s see the advantages and drawbacks of offering free shipping. ### Pros of free shipping in eCommerce: 1. **Lowers Cart Abandonment Rate** – It has been noticed that a large number of shoppers abandon their carts because of high shipping rates. As per a survey, [48% of online shoppers](https://www.linkedin.com/pulse/free-shipping-e-commerce-pros-cons-how-make-work-better-swotzy/) leave their cart at checkout if they see any kind of additional fee, taxes or shipping charges. Free shipping can increase their chances of ordering items from your store. 2. **Builds Customer Loyalty** – Shoppers look forward to shopping from stores that offer free shipping. Thus, it can lead to repeat purchases and build a loyal customer base. Providing free returns and fast deliveries can strengthen it further. 3. **Gives an Edge Over Competitors** – As many businesses charge for shipping, you can get an edge over them by offering free shipping to your customers. It can act as an excellent selling point. It has been observed that [59% shoppers make buying decisions](https://www.omniaretail.com/blog/shipping-for-e-commerce-businesses) based on whether or not they are getting free shopping. 4. **Higher Conversion Rate** – As your cart abandon rate goes down, you get an edge over your competitors and witness repeat purchases. This way your conversion rate will go up. ### Cons of offering free shipping: 1. **Increase in Business Expenses** – When you provide free shipping to your customers, you have to bear the cost on your own. This increases the business expenses and decreases the profit margins. 2. **Delay or Damage** – In order to [lower your shipping cost](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/), you may look for budget shipping options. This may delay your shipments or even damage the goods in transit. 3. **Customer Dissatisfaction** – Your company’s reputation is likely to get affected when you choose budget shipping options. Delayed or damaged deliveries and inability to [track orders](https://www.shiprocket.in/features/track-your-orders/) in real time can lead to customer dissatisfaction. 4. **May Cause Sustainability Issues** – When customers get free shipping, they are likely to order more frequently and even order smaller items separately. This can increase your carbon footprint. ## Should You Offer Free Shipping or Not? Before you take the decision to offer free shipping, it is suggested to evaluate the advantages and disadvantages associated with the same. In addition to that, mull over the below mentioned questions: - Is there anything apart from free shipping that can help you attract more customers and boost sales? - Is your target audience keen on getting free shipping or are they willing to pay the shipping cost? - Can you use bundle shipping option in which your customers require waiting for a few days so that you can ship their orders along with a larger shipment? ## Conclusion The above is just a glance of options that you can offer free shipping, without bearing any loss in your business. You can choose any of them or simply try and test each at a time to see which shows better results. Also, you can opt for any automated shipping solution like [Shiprocket](https://www.shiprocket.in/), which offers you low rates shipping services. This automatically decreases the shipping cost. Remember, you need to take into account the benefits of both your business and consumers. It is also important to consider the disadvantages of free shipping and assess whether it is a good option for your business or not. The aforementioned points will help figure it out. Other than this, you can get creative and discover any similar choices. If you know other tactics, we would love to know. Let us know about it by adding a comment below. --- ## https://www.shiprocket.in/blog/everything-know-proof-delivery-pod/ --- title: What Is Proof of Delivery in Courier? Types and Benefits - Shiprocket url: https://www.shiprocket.in/blog/everything-know-proof-delivery-pod/ description: A Proof of Delivery is a receipt which establishes the receiver’s acknowledgment of the freight received in good condition. Know more here. last_updated: 2023-11-01 source: webpage --- # Proof of Delivery (P.O.D) in Courier/Logistics: Types & Benefits The customer is your most valuable asset. Almost all your strategies and policies revolve around the customer and their positive experiences. Hence, a document that gives them the advantage of being sure of the conditions of their shipment is required. A proof of delivery one such document that helps you conduct this check in an organized manner. *[Image: What is proof of delivery and why is it important]* ## What is Proof of Delivery? A Proof of Delivery or P.O.D. (pronounced P.O.D.) is a receipt which establishes the receiver’s acknowledgment of the freight received in good condition. P.O.D. contains information relayed by the carrier, which includes the name of the person who received the product, the date and the time when the freight was delivered, and other relevant shipping details. A P.O.D can be in a hardcopy format, or you can also feed it electronically. ## What is the Significance of Proof of Delivery? Proof of Delivery is crucial for business owners as well as customers. It helps maintain a record of the deliveries that one can refer to at a later stage if required. Here is why maintaining this record is important: 1. **Guards against Fraud** – Proof of delivery can guard against fraudulent activities. Both parties benefit from this record as the chances of making any false claims related to deliveries can be lowered this way. 2. **Transparency** – Proof of Delivery helps build transparency. The chances of missed deliveries are reduced substantially when there is a strict policy to maintain POD. Delays and other issues that cause inconvenience to the customers are also lowered with POD. ## How to Examine the Delivery Before Signing the POD and When to Raise a Complaint? - Once the product leaves your warehouse and is on its way to the end customer, the responsibility gets exchanged. It then becomes the duty of the customer to inspect the package and look for any damages before accepting it. Therefore, educate the customer beforehand to avoid any hassle. - It’s best to examine the freight for torn outer covering, opened cover, tampering, or leakage of any kind. In case of any dissatisfaction, the customer should immediately raise a remark on the P.O.D. copy. Failure to do so will make it impossible to file for a claim later. - The customer can also refuse to accept the product if they are not happy with its condition. - It is advisable to check and be satisfied with the condition and quality of the product before signing the P.O.D. If the customer does not follow this procedure, then the carrier cannot be held responsible for the damaged freight. - Similarly, the same procedure should be followed during an [R.T.O.](https://www.shiprocket.in/blog/rto-return-to-origin-in-logistics/) delivery as well. If, at the time of R.T.O. delivery, you find the outer packaging of shipment has been tampered with, instantly give your remarks on P.O.D. If the delivery executive refuses to take comments over P.O.D., then do not accept the delivery and raise a complaint with Shiprocket. Call recording or CCTV footage is always helpful to make your case stronger. - In case the shipment received is in a damaged condition, or the contents are missing, it’s imperative to raise a claim within 24 hours to 48 hours of receiving shipment, with mandatory negative remarks on P.O.D. as well. - Please remember that the courier is only liable to deliver the shipments with intact outer packaging. Since they don’t check the inner content of the parcel, therefore liability can be imposed for outer packaging only. ## What are the Key Information in a Proof of Delivery? Given below are the details included in a proof of delivery: - Recipient’s name - Recipient’s address - Name and logo of the carrier - Product specifications - Item weight and quantity - Customer’s order details - Shipping details - Description of the transaction mode - Date and time of delivery - QR code or barcode - Tracking number - Signature of the recipient ## What are the different kinds of Proof of Delivery? Here are two ways to record the Proof of Delivery for an order: 1. **Paper Invoice:** This is the most common method. It requires the receiver to sign an acknowledgment upon receiving the product. This method is being used by many companies while several others have switched to electronic POD. Paper-based proof of delivery can prove to be costly and time-consuming in cases where large volumes of deliveries are involved. 2. **e-P.O.D:** This document refers to electronic proof of delivery. The carrier agent usually carries a device that requires the receiver to sign a document confirming shipment electronically. It is better than the paper P.O.D because it offers other features, like, geotagging, real-time status updates, and of course, saves paper in the process. 3. **Photo & e-Signature Proof of Delivery:** Many companies choose to click the picture of the receiver in addition to their e-signature. This advanced POD method is known to be the most reliable of all. It is helpful in cases of damaged goods or other disputes related to the delivery. 4. **Straight POD:** It is used in cases where the customers have already paid for the delivery. 5. **Claused POD:** When the shipment incurs damages and does not match the delivery specifications, it is termed a claused POD. 6. **To-Order POD:** In this type of POD, the delivery’s ownership is transferred from one party to another via a third party. It is mostly used by third-party logistics companies. Their name is listed in the document enclosed with the shipment. More and more companies are opting for e-P.O.D instead of continuing with the old-school paper method. It’s easy, tech-savvy, and efficient while recording the notes and remarks/information related to the freight. ## What are the Key Benefits of Using an Electronic Proof of Delivery System? Here are some of the main benefits of using electronic or digital proof of delivery: ### Faster Processing of Data Carrying paper documents from one place to the other, managing them, and keeping them systematically can be a daunting task. It is equally difficult to process the data manually. These tasks can be time-consuming and require effort. Digital POD does not involve any such hassle. Entering and verifying data is easy with digital POD. It facilitates fast processing of data. ### Accuracy of Data The paper-based POD comes with its set of challenges. There is a chance of the documents getting misplaced, the writing may not be clear and the data may be subject to human errors. Electronic POD helps minimise the scope of such errors. ### Minimises the Cost By using electronic POD, you can save on the printing charges and the cost of the paper. Paper-based POD also requires storage space which adds to the cost. However, electronic POD does not involve any such cost. You can also share the data easily through digital mediums without incurring any additional cost. Thus, it reduces the overall cost. ## Conclusion - The critical point is to educate your customers to always check the freight’s condition before accepting it. - Raise a complaint and give negative remarks on the P.O.D if, during the R.T.O delivery, the [packaging](https://packaging.shiprocket.in/) is damaged. - In case it is found damaged, they should either not accept it, or ensure that the P.O.D has comments regarding the same. This way, it becomes easier for them to put up a claim later and get the right product. The overall importance of POD and the need to switch to digital POD has also been explained in the article. --- ## https://www.shiprocket.in/blog/product-highlights-from-march-2024/ ```markdown --- title: Product Highlights From March 2024 - Shiprocket url: https://www.shiprocket.in/blog/product-highlights-from-march-2024/ description: Check out the latest improvements we have made this month to improve your overall shipping experience with us! last_updated: 2023-10-11 source: webpage --- # Product Highlights From March 2024 In this modern era dominated by digital technology, businesses of all sizes rely on eCommerce as a vital platform to enhance their brand visibility and engage with consumers. Shiprocket acknowledges the importance of delivering a seamless and stress-free online experience for both sellers and buyers. Hence, we are committed to enhancing our platform and services continually to deliver the best possible outcomes for you. Let’s take a look at what improvements we have made this month to improve your overall shipping experience with us! ## Introducing Shiprocket’s New Shortcuts Feature Shortcuts are here to streamline your workflow and empower you to conquer your shipping needs with unprecedented speed and ease. - **Lightning-fast Navigation:** No more digging through menus or clicking through multiple pages. Shortcuts offer instant access to essential platform sections. - **Instant Actionability:** Swiftly ship orders, print invoices, or labels with intuitive shortcut commands, saving time and effort. - **Seamless Bulk Operations:** Manage multiple orders efficiently without leaving your keyboard. Perform actions on selected orders effortlessly. Boost productivity with shortcuts! Experience the future of order management with Shiprocket’s Shortcuts Feature! Get started with Shortcuts today and unlock a new level of efficiency and productivity on Shiprocket. Simply navigate to your profile icon, and click on Keyboard Shortcuts to view the entire list of shortcuts. Or [click here](https://app.shiprocket.in/seller/keyboard-shortcuts) for an instant view! ## Automated Assignment For Accepted Returns You can now auto-assign return orders manually created or received from the tracking page, streamlining your process efficiently. ### Here’s a breakdown of what this update entails: - **Effortless Return Management:** You now have the option to automatically assign return orders, whether they’re created manually or received through the tracking page. - **Instant Activation:** Auto assignment kicks in as soon as the order is approved or added manually, saving your valuable time and effort. - **Built-in Redundancy:** In the rare event of assignment failure due to courier unavailability, a reattempt will be made the following day, ensuring smooth order processing. - **Flexible Serviceability:** Courier serviceability is contingent upon the logic of the courier rule applied by the user, providing flexibility and customisation. - **Streamlined Approval Process:** Requests from the tracking page that require your action can now be automated with just a toggle. You can select the return reasons you want to auto-approve, ensuring seamless workflow adjustments. Streamline your returns process and ensure smoother operations with this new feature! ## Buyers Can Request Reattempt Via Tracking Page Now, buyers can easily request a reattempt delivery directly from the tracking page, streamlining the process for both buyers and sellers. Additionally, we’ve introduced a new feature that displays attempt-wise reasons on the tracking page. It provides buyers with greater visibility into the delivery process. To simplify the reattempt request process, we’ve maintained static questions, reducing complexity at the backend while ensuring a standardised format for users. Plus, we’ve included order details at the bottom of the tracking page, along with customisable additions based on selected templates, further optimising the user experience. ## Multiple SKU Search Now Available Now, effortlessly locate orders using our Multiple SKU Search feature. Whether you’re managing a handful of products or an extensive inventory, finding what you need is now quicker and simpler than ever before. Save time and streamline your workflow with this powerful addition to our platform. ## Final Takeaway! At Shiprocket, we value the importance of a seamless selling process for your business’s success and growth. We are dedicated to improving our platform’s user-friendliness, ensuring you have a hassle-free selling experience. Stay updated on our latest innovations and announcements as we strive to serve you better and appreciate your business. ``` --- ## https://www.shiprocket.in/blog/shiprocket-fulfillment-vs-wareiq/ --- title: Shiprocket Fulfillment vs WareIQ: eCommerce Center Comparison url: https://www.shiprocket.in/blog/shiprocket-fulfillment-vs-wareiq/ description: Here is a comparison between two eCommerce fulfillment providers, Shiprocket Fulfillment and WareIQ to help you make an informed decision. last_updated: 2023-11-02 source: webpage --- # Shiprocket Fulfillment vs WareIQ: eCommerce Center Comparison Did you know [63%](https://www.macarta.com/cost-one-day-shipping/#:~:text=69%25%20of%20consumers%20are%20less,they%20have%20canceled%20a%20purchase.) of online shoppers cite excessive shipping fees as a reason for cancelling a purchase? Not just this, many sellers also have to face problems like increased RTO and undelivered orders due to long transit times. Is there any way to reduce these? Yes, there are – fulfillment centres! [Fulfillment centres](https://www.shiprocket.in/blog/benefits-of-3pl-distribution-centre/) are places that can hold inventory for all types of businesses that sell physical products whether through an online store or a brick and mortar retailer. They save you ample time and resources as they practically take care of your eCommerce order fulfillment operations from start to finish. Today, there are several such fulfillment centres that can help you deliver faster and provide your customers with a stellar shopping experience. They might have similar offerings but they are not the same. Here is a short comparison between two eCommerce fulfillment providers, Shiprocket Fulfillment and WareIQ. ## Shiprocket Fulfillment [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is an eCommerce fulfillment provider that helps you store, process, and ship products faster to your customers. We take care of all operations including order management, inventory management, warehouse management, and logistics for your eCommerce business. You can house inventory in our fulfillment centers located in different parts of the country and process incoming orders as needed. ## WareIQ WareIQ is an eCommerce storage and fulfillment provider that provides you with a space to store inventory closer to your buyers and offer them fast delivery. They also take care of operations such as first mile, storage, last-mile delivery, return management, and COD remittance. ## Feature Comparison | | **Shiprocket Fulfillment** | **WareIQ** | |--------------------------|----------------------------|------------| | Free Storage | Yes | No | | Fulfillment Cost Calculator | Yes | No | | Multiple Warehouses | Yes | Yes | | Fixed Minimum Cost | No | Yes | | Warehouse Management System | Yes | Yes | | Weight Dispute Management | Yes | No | | Distribution Network | Yes (with 17+ carriers) | Yes | | Packing Services | Yes | Yes | | Real-Time Inventory Data | Yes | Yes | | Return Order Management | Yes | Yes | | Inventory Management Services | Yes | Yes | ## Why Choose Shiprocket Fulfillment? ### Closest-To-Customer Storage With Shiprocket Fulfillment, you can store your inventory in more than 35+ warehouses across India. This is a boon for your fast-moving inventory that you want to store closer to your customer’s delivery location. It’ll help save on your fulfillment costs and deliver items much faster. ### PAN India Delivery Network Shiprocket Fulfillment has 25+ courier partners on board, which allow you to ship your products to over 19000+ pin codes all over the country. This means you can accept orders from anywhere, even from a remote location. An extensive network of this kind helps you scale and expand your business easily. ### Zero Weight Discrepancies We utilize an in-house weight management system to ensure that all parcels are accurate before they are shipped out. This ensures the least amount of weight disputes with [courier companies](https://www.shiprocket.in/blog/fastest-courier-services-in-india/) and helps you eliminate any hassles and additional costs. ### Same-Day & Next-Day Delivery With Shiprocket Fulfillment, you can provide next-day and [same-day delivery](https://www.shiprocket.in/blog/same-day-shipping/) to your customers as we distribute your inventory across the country and store it closer to demand. This helps you ship faster, reduce RTO, and provide a delightful delivery experience to your customers. ### Reduce Shipping Costs If you store products closer to your customers and ship them according to your demand, you can reduce the shipping cost by a large margin. This will also impact your overall product pricing and you can [reduce the costs](https://www.shiprocket.in/blog/how-to-reduce-shipping-costs/) for your customers. It is an overall win-win situation for your business. ## Conclusion If you want to optimise [eCommerce fulfillment](https://fulfillment.shiprocket.in/) for your business, it is necessary to choose the right fulfillment partner for the job. You must choose a partner that has good experience with sellers and provides you with the best support and services. --- ## https://www.shiprocket.in/blog/mobile-business-ideas/ --- title: 20 Mobile Business Ideas That Can Generate Profit - Shiprocket url: https://www.shiprocket.in/blog/mobile-business-ideas/ description: Starting your business on wheels can be an intelligent move. In this blog, we have mentioned some of the best mobile business ideas for you. last_updated: 2023-11-02 source: webpage --- # 20 Mobile Business Ideas That Can Generate Profit Want to diversify your income streams with minimum investment? If yes, then why not opt for a mobile business? The primary benefit of starting a mobile business is that the investment is low, plus it brings your offerings directly to consumers. Nowadays, people are willing to pay premium rates for the extra convenience packaged with on-location service, which allows you to make money. Therefore, starting your business on wheels can be an intelligent move – helping you save money on rent and employees. Another added advantage is that you have location flexibility. You can reach out to your customers and drive to numerous places daily for maximum sales opportunities. Let’s learn about some of the best mobile business ideas you can opt for, but before that, it is important to understand the concept of mobile business. *[Image: Mobile Business Ideas]* ## Definition of a Mobile Business A mobile business is a business on wheels. It is not confined to a fixed location as they use a vehicle like a truck, van, or cart to operate the business and serve customers. There are a few services wherein you need to visit your clients, whereas some services can be provided regardless of the region. One common thing in all mobile business ideas is that they do not depend on the old brick-and-mortar storefront to connect with customers. ## Mobile Business Types There are different types of mobile businesses you can choose from. Here are some of the significant ones: - **Business Truck** – Operating a business from a truck, cart, or van is an excellent way to turn a business mobile. This is a great option for businesses like laundry services, food trucks, etc. - **In-home mobile service business** – This type of business demands you to visit the customer’s location, such as being a chef, providing house cleaning and child-sitting services, etc. - **App-based business** – There are numerous businesses wherein you can provide services or engage with customers online, such as hotel booking, SaaS Companies, etc. - **Pop-up business** – In this kind of business, you will need to interact with customers face-to-face for a short period, for example, at an exhibition, fair, festival, etc. ## What Makes a Mobile Business Worth Considering? Starting a mobile business comes with various benefits that can make any aspiring entrepreneur start one. Here are some of its benefits: - **Flexibility** The best part about any mobile business idea is its flexibility, allowing you to adjust to evolving market conditions quickly. Furthermore, these businesses provide you with location and time flexibility. You can move to different places on different days and attend special events to increase your exposure and build networks. - **Lower startup costs** Many people are attracted by the mobile business idea because it is cost-efficient. It does not have any infrastructure costs, rent, renovation costs, bills, or property maintenance costs. It does not require a physical storefront. Thus, it allows business owners to channel that money into improving their products or services and [enhancing customer experience](https://www.shiprocket.in/blog/ecommerce-customer-experience-for-success/). - **Wide customer reach** As it allows you the flexibility to move from one location to another, mobile services can serve a wide range of customers. For example, you can bring local organic food items to people who wouldn’t find them easily in the city. - **Increase brand awareness** Being visible in different locations and events helps increase your brand awareness and expand your reach. It can help increase leads and build a loyal customer base. - **Direct customer interaction** Mobile businesses allow entrepreneurs to interact face-to-face with clients, which helps build good customer relations and get real insights into their products or services. ## 20 Mobile Business Ideas to Invest in Ready to go mobile? Below are some of the best mobile business ideas, which require smaller investment and are the most profitable ones: ### Mobile Clothing Boutique If you aspire to open a clothing boutique on a low budget, this can be an excellent idea for you. You can use a truck or van and repurpose it to make a boutique by changing its interior, adding racks, and using some great lights. You can provide customers with fresh and trending styles, eliminating the need to hop from one store to another. You can sell different items, such as kids’ clothing, wedding wear, vintage wear, etc., whichever interests you. Ensure that you provide the option of custom fittings and alterations wherever you park your vehicle. ### Mobile Grocery Services Due to a busy lifestyle, most people these days prefer easy and quick access to daily essentials, which makes this a lucrative business idea. Your portable trucks will allow customers to purchase reasonably priced groceries in their neighbourhood. Once you get a good response, you can also offer grocery delivery services, which will help multiply your business. This can be an even more profitable business if you buy directly from the farmers. You can also make your USP by selling organic goods; it is also a fast-growing market. ### Mobile Photography Services If you like photography, this can be one of the best mobile business ideas. You can do photography at weddings, family events, corporate events, baby shoots, etc. You can also give an option of doing destination shoots, which many people prefer these days. Depending on your interest and the audience you want to target, you can also opt for portrait, architectural, fashion, or [product photography](https://www.shiprocket.in/blog/product-photography-tips/). To start this business, you will need a camera and a car or any vehicle to visit different locations. The best way to promote this business is by creating a portfolio or website to showcase your work. ### Mobile Salon Services If you want to start a salon, why not opt for a mobile salon service? It can include services like makeup, haircuts, styling, manicures, facials, massages, etc., all at the doorstep of the customer’s home, office, or event. You can partner with different event companies and serve customers at special events or wedding venues. You just need to set up your business in a repurposed truck or van and plan your route as per the appointments. The investment includes getting licenses for your services and vehicle and investing in beauty tools like rolling carts, mirrors, hair dryers, steamers, etc. ### Mobile Food Business Starting a food business is one of the most trending mobile business ideas. A mobile food business offers everything, from snacks to main courses and desserts. It is up to you what you wish to provide and who you want to target. You can experiment with the menu as well. Instead of opening a restaurant that would cost you a fortune, you can open a food truck with minimum expenditure and earn good profit. As a food truck owner, you can sell your creations at numerous locations, events and festivals, and create a diverse customer base. ### Mobile Pet Grooming Services There is a tremendous increase in demand for pet groomers. So, if you love furry friends, this is an excellent opportunity. You can set up a mobile pet grooming service and offer in-home services for pet grooming requirements. These services include pet bathing, nail trims, haircuts, ear cleaning, etc. You can earn extra money by offering additional services, such as pet photography, selling pet accessories, etc. It is recommended that you provide services for both cats and dogs to expand your market. ### Mobile Laundry Services A laundry or dry cleaning business is a great option; you can offer pick-up and drop-off services to your customers. You can even provide a last-minute delivery system to attract new customers and retain existing clients. Apart from individuals, you can also target businesses that use towels and linens, like restaurants, hotels, and Airbnb apartments. You can simplify the process by opting for automatic machines and route optimisation. You need to have good knowledge about chemicals and machines used in cleaning to deliver a satisfactory client experience. ### Mobile Coffee Business If you love preparing coffee and want to open a coffee shop but are low on budget, don’t worry; here is the option. You can open a mobile coffee kiosk and make a good amount of money from this small business. Apart from coffee, you can also sell smoothies, fresh juices, tea, fruit beer, etc. Opening this business requires less cost, but the profits are pretty good. You will need supplies, equipment, and a truck to start this business. This business mainly depends on your product’s taste; thus, you must be very specific when hiring individuals to make coffees and ensure they maintain consistency. ### Mobile Pop-up Events Setting up pop-up events is a lucrative and in-demand mobile business idea. If you are creative and passionate about event planning, this can be an excellent business idea to help you succeed. It’s a fun business as you will have to travel to different locations to set up your events, such as outdoor cinema setup, yoga event, marriage set up, corporate events, music festivals, etc. To start this business, you need to be creative and have an experienced and efficient team that can organise things well and on time. ### Refill Station Wondering what is a refilling station? Well, as the zero waste movement is taking its stride, a lot of people are looking for plastic-free refills for their shampoos, detergents, soaps, cleaners, etc. Thus, you can grab this opportunity and start a refilling station on wheels to support the zero waste mission and serve people at the convenience of their location. You can also take your refill station to venues like farmers’ markets to reach your eco-friendly clientele. ### Makeup Artist Clients want their own makeup artist or team, especially for weddings, birthdays, and graduation ceremonies. You can provide them with makeup expertise at the convenience of their location and make your customers feel the best on their special days. You can provide your services for weddings, theatre performances, film photo shoots, etc. You can also give a master class and teach how to apply makeup, which can be an additional source of income. ### Personal Chef You can drive to your client’s location and cook cuisines tailored to their tastes and preferences. You can cook and make their events even more special. This mobile business idea is for you if you have cooking knowledge and can make delicious food. You can create your website and an Instagram page to attract more customers. Upload some delectable dishes you cook on your social media pages, as it is a great way to demonstrate your work and get more orders. ### Mobile Baked Goods Business This can be one of the best mobile business ideas if you love baking. Many people do not have time to make breakfast or evening snacks; this is where you can provide a solution. You can bake cookies, bread, cake, etc., and deliver them to people at their offices, stations, or homes. This is a profitable business; the best part is that the investment is meagre. You just require raw materials, packaging stuff, an oven, and a vehicle to deliver the baked goods to start this business. ### Nail Manicure Truck Due to their hectic work schedules, many people do not get time to get manicures done. Therefore, you can take your pretty vehicles directly to the customer for on-the-go manicures. The starting costs are low; you just need the manicure tools and a beautiful-looking truck or van. Not to miss, you need to learn the skills to do the nail spa or manicure as well. You can also expand your business by starting with nail extensions, which can help you make good money. ### Airport Shuttle Services As the name suggests, airport shuttle services provide rides from and to the airport. You can start this mobile business if you have a driver’s license. Other things required to start this business include the right vehicle, getting the permits needed from the airport, and marketing to be visible. To increase your reach, you should create a user-friendly website with an easy booking system and ensure it supports diverse payment systems. Always opt for comfortable and spacious vehicles with comfy seats and provide your customers with amenities like air conditioning and Wi-Fi to make their journey pleasing. ### Mobile Tech Support It is one of the most profitable business ideas today. As people have become tech-dependent, whether we talk about businesses or individuals, providing on-site tech support can help you make a good amount of money without any investment. All you need to have is technical knowledge. You can travel to your customer’s location, solve their technical issues there and then, and earn good money. The demand for this business is growing every year as more people become dependent on gadgets. You will be amazed to know that global IT spending is expected to reach around [USD 5 trillion in 2024](https://www.statista.com/statistics/314584/total-devices-spending-worldwide-forecast/), increasing by 6.8% as compared to 2023. These numbers demonstrate the potential of this vast market where earning possibilities are infinite. ### Mobile Car Wash With the increasing number of cars on the roads and the growing demand for convenience, a mobile car wash service is a lucrative business idea. This business caters to busy car owners who don’t have the time to visit a traditional car wash service and get their car cleaned. You can visit your customer’s place with all the types of equipment required for car cleaning. Apart from car washing, you can provide other services, such as car detailing, interior cleaning, dry cleaning, etc. ### Children’s Playtank There are a lot of parents who do not have time to take their kids to a play area or a garden. Why not provide these parents with a solution by starting a mobile business to entertain kids? To start this business, you will need a van or trailer and load it with some fun-filled activities. You can price them on an hourly basis, but you need to ensure that the activities are safe and kid-friendly. You can create a website and business account on social media pages so people can easily contact you and book their slot. ### In-home Care Service People these days have busy schedules, making it challenging to maintain a work-life balance and take care of their loved ones. There are infants and older people who need attention, but because of time constraints, people are not able to care for them. You can start offering care services wherein you will have to spend time with them and look after all their needs. This is a susceptible job, but it pays well. ### Specialty Fitness Service People these days have become fitness freaks but do not have time to go to the gym. You can provide them with fitness training at their doorstep. It is one of the best mobile business ideas today as it requires minimal investment and allows you to earn handsome revenue. To become a fitness trainer, all you need is a certification and experience. Depending on your interests, you can choose your niche in the fitness training profession, such as bodybuilding specialist, weight loss specialist, group exercise instructor, strength and conditioning trainer, etc. ## Conclusion These are some of the best mobile business ideas for starting with a limited budget. You just need a robust business plan and perfect execution to succeed. We have helped you with the ideas, but you need to execute them yourself. Identify your target market, outline your goals, know your competitors, and then create a strategy to achieve your goals. So, if you are ready to delve in, start crafting your business plan today. Remember, to have a successful business, it is essential to provide the best-in-class services that your customers can remember for life. --- ## https://www.shiprocket.in/blog/on-time-in-full-otif/ --- title: On Time In Full (OTIF): A Key Metric for Ecommerce Success url: https://www.shiprocket.in/blog/on-time-in-full-otif/ description: OTIF (On Time In Full) measures the performance of the supply chain process. Good OTIF score boost customer satisfaction & increases revenue. last_updated: 2023-11-24 source: webpage --- # On Time In Full (OTIF): A Key Metric for Ecommerce Success OTIF, On Time In Full, is a metric used to assess performance in the logistics industry. The importance of this performance metric has grown over the years as many big organizations have started using it to gauge their performance. OTIF has gained special significance in eCommerce logistics. Companies are using it as a key performance indicator (KPI) to increase employee productivity and deliver satisfactory services to their customers. In this article, we have shared how to calculate OTIF, its importance in the supply chain, tips to enhance it, its implications beyond logistics, and more. You will develop a clear understanding of the on time in full concept by the time you finish reading this article. So, let’s get started! ## Definition and Full Form of OTIF OTIF is calculated to determine the ability of a supplier to deliver products within the committed timeframe and in full quantities as per the order. The concept was floated in 2017 with the aim of increasing the efficiency of the suppliers. Walmart was among the first companies to levy fines on the suppliers who failed to deliver their products on time or did not deliver the complete orders as per commitment. OTIF has become a means to assess the supply chain performance ever since. In addition to ensuring timely deliveries, it helps improve overall store operations by optimizing inventory planning and [order fulfillment process](https://www.shiprocket.in/blog/order-fulfillment/). OTIF is being used as a KPI to assess the performance of the supply chain model. ## Significance of OTIF in the Context of eCommerce Logistics One of the challenges eCommerce businesses face is [choosing the right shipping partners](https://www.shiprocket.in/blog/choosing-the-best-courier-service/) to ensure safe and timely deliveries. On time in full has gained special significance in the context of eCommerce logistics as it helps businesses assess and improve the efficiency of their delivery process. It helps gauge the performance of their shipping partners by determining whether processes such as picking, packing, and shipping are being carried out in a timely and efficient manner. The performance at all these stages impacts the final delivery. OTIF helps identify which step in the supply chain needs improvement and thus helps eCommerce stores gain greater control of the process. With this information, they can plan better and handle the issues that may be arising at different stages to ensure timely deliveries. eCommerce businesses are advised to maintain an OTIF rate ranging between 80%-90%. ## Exploring the Broader Implications of OTIF Beyond Logistics While OTIF is mostly known in the context of logistics, it has a bigger role to play for businesses. As organizations enhance their supply chain process by enhancing their OTIF rates, they witness improvements in various aspects of the business. One of the broader implications of OTIF is cost savings. How? Well, as it optimizes the delivery process and maximizes the number of timely deliveries, businesses do not require shelling [expedited shipping](https://www.shiprocket.in/encyclopedia/expedited-shipping/) fees. Timely deliveries also help to improve the overall customer experience. It has been observed that stores that provide timely deliveries stand a high chance of repeat purchases. Research shows that [55% of consumers prefer shopping](https://flashbox.co/blog/business/6-stats-highlighting-importance-of-last-mile-delivery-in-e-commerce/#:~:text=According%20to%20a%20study%20conducted,that%20works%20best%20for%20them.) with brands that offer fast and timely deliveries. ## How does OTIF Affect Customer Satisfaction and Brand Reputation? OTIF measures the performance of the suppliers and the efficiency of the supply chain process. Companies penalize the suppliers if they aren’t able to deliver the orders on time and in full. To avoid incurring penalties and losing clients, suppliers strive to enhance their performance. They aim for secure and [on time deliveries](https://www.shiprocket.in/blog/on-time-delivery/) and ensure that the accurate quantity of goods reaches the customers. Customers appreciate timely deliveries. Correct and timely delivery of products is directly linked to customer satisfaction. OTIF also impacts the brand reputation in a positive manner. Happy and satisfied customers often spread good word about the brand. They recommend such brands to their family and friends. These days many people even take to social media to write positive reviews about the brands. Thus, it helps in word-of-mouth publicity and strengthens the brand’s reputation. ## Step-by-Step Guide on How to Calculate OTIF OTIF can be calculated using a simple formula. Here is a look at how you can make this calculation: For this, divide the number of orders that are delivered on time and in full by the total number of orders. Thereafter, multiply the derived answer by 100 to get the OTIF percentage. Here’s the formula: - **OTIF% = (Number of on time in full orders/total number of orders) * 100** Let us understand this better with the help of an example: For instance, you have shipped a total of 1,000 orders in a particular week. Out of these, you were able to deliver 840 orders on time and in full and the rest could not be delivered as per commitment. Here is how you will calculate its OTIF rate: ```plaintext OTIF% = (840/1000)*100 = 84% ``` **This means that your OTIF score is 84%** ### Importance of Accurate Measurement in Assessing Performance It is important to calculate the OTIF rate accurately to assess the supplier’s performance properly. Only when you have the right figures, you will be able to understand the scope of improvement and prepare a plan to enhance the performance. The amount of penalty to be levied also depends on the OTIF calculation. Thus, even a slight mistake in computation can lead to wrong calculations moving forward. OTIF measurement goes beyond assessing the supplier’s or shipping carrier’s performance. Low OTIF rates indicate a lack of planning at various stages in the supply chain process, poor management practices, and outdated warehousing practices among others. Its accurate measurement is thus important to assess performance at various levels. ## When is it Appropriate to Use OTIF as a KPI? If you are facing the following challenges then it is time to use OTIF as a KPI: 1. **Delay in Deliveries** If you are facing the issue of delayed deliveries, then using OTIF as a KPI can be helpful for you. As stated above, organizations are improving their delivery processes with this concept. It will help identify where the problem lies and give you a chance to speed up your deliveries. 2. **Incorrect Deliveries** If your customers are complaining about inaccurate delivery of products then again you should use OTIF as a KPI. Complaints may include receiving a lesser number of items compared to those ordered or receiving an incorrect size, wrong color, or a different item altogether. This usually reflects a lack on the part of your warehouse staff. 3. **Issues in Warehouse Processing** Another indication that it is time to use OTIF as a KPI is if you see issues in warehouse processing. This can delay the order fulfillment process and cause dissatisfaction among customers. ## Practical Tips and Techniques for Enhancing On Time and In Full Performance Here are some tips to enhance on time in full score: - **Employ Latest Warehouse Management System** To improve your OTIF rate, you must make use of an advanced warehouse management system and the latest [order-tracking software](https://www.shiprocket.in/web-stories/top-order-tracking-plugins-for-woocommerce/). This will help streamline tasks such as order processing, picking, [tracking](https://shiprocket.in/shipment-tracking), and reporting, thereby increasing efficiency at various levels. - **Collaborate with Reliable Vendors** Look for trusted names when it comes to choosing suppliers and shipping carriers and communicate effectively with them. - **Ensure Efficient Demand Forecasting** Efficient [demand forecasting](https://www.shiprocket.in/blog/demand-forecasting/) and inventory optimization help in maintaining appropriate inventory levels that help in timely and efficient deliveries. It is suggested to invest in trusted demand forecasting tools for accurate predictions. - **Efficient Planning of Route** Advanced route planning software helps identify delivery routes that demand lesser transit time and reduce the overall transportation cost. It is highly recommended to invest in the same to enhance your OTIF score. ## Tips for Implementing OTIF Best Practices in Self-Managed Logistics Here are some OTIF best practices you can adopt in self-managed logistics: 1. **Identify Sources of Delay** – Delay may be caused at any level in the [supply chain process](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/). It may occur while boarding the goods from your warehouse, at your [distribution centers](https://fulfillment.shiprocket.in/blog/distribution-centers/), or at your shipping carrier’s end. To achieve a high OTIF rate, it is important to monitor different levels and identify where the delay is occurring. Find out the reason for these delays and address the issues timely. If the issue occurs regularly, then identify the root cause and work on improving that area. 2. **Leverage Automation** – Make use of advanced software and tools to enhance your OTIF score. These tools reduce the scope of human error, enhance efficiency, and increase delivery speed. 3. **Notify Your Customers** – In case you notice a delay in delivery, then it is recommended to notify the customer about the same. OTIF cannot be achieved 100% of the time. However, if the customers are informed about the delay and the possible reason for the same, then it may cause less dissatisfaction among them. ## Conclusion OTIF does more than deliver your goods on time and in full. It helps enhance the performance of various logistical activities that have a positive impact on your overall business. It enhances customer satisfaction, builds customer loyalty, boosts sales, reduces business expenditures, and increases profit margins. To maintain a good OTIF score, you must employ advanced software systems, collaborate with reliable suppliers, and monitor your supply chain activities regularly. --- ## https://www.shiprocket.in/blog/challenges-in-air-freight-operations/ --- title: Challenges and Solutions in Air Freight Operations url: https://www.shiprocket.in/blog/challenges-in-air-freight-operations/ description: Challenges faced by the air freight industry & innovative solutions paving the way for a more efficient future in air cargo operations. last_updated: 2023-11-02 source: webpage --- # Challenges and Solutions in Air Freight Operations When we think of the fastest and most reliable way of transporting goods, the first solution that comes to mind is airways. Among sea, land, and aerial modes, air transport wins hands down because of the safety measures it takes and the speed it offers. Experts project the global airline market value to rise from USD 553.9 billion in 2022 to [USD 735 billion by 2030, growing at a 3.6% CAGR](https://www.linkedin.com/pulse/airlines-market-size-share-trends-analysis-report-2030-ashley-hancock-nqvtf#:~:text=The%20Global%20Airlines%20Market%20is,growth%20in%20the%20airline%20industry.) during the forecast period. Businesses prefer this mode of transport despite the challenges in air freight. But what exactly are these air cargo industry challenges, and how can we overcome them to take advantage of this phenomenal mode of transportation? This article has all the answers to these pressing questions. *[Image: Air Freight Challenges]* ## Importance Of Air Freight In Global Trade We would still be struggling with managing global trade operations and transportation if air freight were an alien concept to date. Businesses work and earn profits by providing value to their customers. It would have been a daunting task to fulfill international orders or smoothly run eCommerce stores in the absence of air freight. The wait times for shipping goods by sea or land are exceptionally long, especially for international destinations. Moreover, transporting high-value, perishable, or time-sensitive products across borders would be nearly impossible without air transport. The potential delays caused by shipping such products through other modes of transport can cause a business to experience significant losses because of the diminished product value. Any damage on the way makes the product unsaleable and jeopardizes the company’s image as well in the eyes of the customers. So, companies won’t only lose money but also their reputation and customers. Air freight connects markets globally and enables faster supply chain operations, which makes it indispensable in supporting and facilitating international trade. ## Challenges Faced in Air Freight Is air freight hassle-free? Well! It may be a convenient mode of transportation, but there are still challenges. Businesses may face the following challenges with air freight: ### Security of Cargo The very first dominant challenge in air freight is maintaining the safety of air cargo by implementing top-level security measures. The security at the airports may be applaudable, but it comes at a cost. Incorporating high-end technology and stringent security protocols at every step of air transport takes a hefty investment. The cargo undergoes screenings, tests, and much more before onboarding the aircraft, during the transit, and after landing. [Air freight](https://www.shiprocket.in/blog/air-cargo/) services are also supposed to use tamper-evident seals, conduct thorough background checks on employees, and employ secure facilities and equipment to facilitate the air transfer with utmost caution and save the products from potential tampering or theft. All this requires the extremely important two ‘Ms’: Manpower and Money. ### Customs Clearance Procedures Another stifling air cargo industry challenge begins with handling the extensive paperwork at the customs and following the import/export regulations and policies in different countries. Importers and exporters find themselves buried under heaps of customs clearance forms and other paperwork while attempting to ship goods cross-borders. The pain doesn’t end here; they also need to be well-informed about the EXIM rules, regulations, and policies to avoid any problems or delays in the process. Any kind of delay in shipment can easily put businesses in a difficult situation, causing shipment hold-ups, increasing costs, and leaving their customers disappointed. ### Capacity Limitations of Aircraft There’s a limited capacity and potential weight restrictions for cargo in aircraft, which adds to the challenges in air freight. Air carriers find this cargo space either in passenger flights or use [cargo planes designed to carry air cargo](https://www.shiprocket.in/blog/international-air-cargo-carriers/), to stash the goods and transport them. In both cases, the capacity may not suffice for very large or heavy shipments. The possible reasons for air freight space limitation are aircraft unavailability, peak/holiday seasons, and fluctuating market conditions. Consequently, the shortage of air cargo space can spike air freight rates. This will create a challenge for businesses and make it difficult to keep customers happy by fulfilling their demands. ### Compliance to Regulations It’s a task to match the industry standards and comply with respective regulations in air freight. Importers and exporters must keep an eye on [air freight regulations](https://www.shiprocket.in/blog/international-air-cargo-standards-and-regulations/) regarding hazardous materials, dangerous goods handling, restricted goods, and other customs requirements that frequently change. Non-compliance would mean facing unavoidable challenges in air freight and having shipments delayed or cancelled. ## Solutions: Overcoming Air Freight Hurdles We have some creative solutions to all these challenges in air freight. To start with, a productive way to dilute the risks and swerve the challenges in air freight is collaborating with a [freight forwarder company](https://fulfillment.shiprocket.in/blog/best-freight-forwarding-companies-in-india/) that has in-depth knowledge and the expertise to handle air freight. Companies need to incorporate advanced security protocols to overcome the security challenges in transporting air cargo. Sometimes, they may be unable to do it properly due to a lack of knowledge, expertise, or funds. However, experienced freight forwarder companies have state-of-the-art security technology in place. They also train their staff well to handle any risks associated with theft or tampering of air cargo. The leading freight forwarder companies also know how to use data analytics to predict demand and [adjust the capacity of the air carrier accordingly](https://www.shiprocket.in/blog/air-freight-capacity-and-demand/). They can make space or utilise the available space in the aircraft while reducing any potential bottlenecks. Businesses can also opt to handle this operation on their own by making strategic alliances with various airlines to get more capacity, plan shipments in advance, and have flexible flight schedules. However, collaborating with a freight forwarder company can be more beneficial since these firms already have such relationships established with many airlines. This can give you the advantage of preferential booking and high-priority space allotment. When it comes to customs clearance and intensive paperwork, the teams at freight forwarder companies have profound knowledge for handling these formalities quickly. Since it’s their daily job, these custom brokers deeply understand the customs duty regulations and maintain relationships with customs authorities. Many proficient customs brokers may also use automated systems, like the [EDI (electronic data interchange)](https://www.shiprocket.in/blog/what-is-edi-in-ecommerce/), to expedite your customs clearance process. Beating the challenge of regulatory compliance in air freight takes much effort on the part of a business. This includes staying informed about the regulations, maintaining proper records, investing in training employees, meeting legal requirements, and taking strong quality control measures. A business can choose to adopt all these relevant measures or tie up with an experienced freight forwarder company that has full control over regulatory compliance and the knowledge to execute it. [CargoX](https://www.shiprocket.in/blog/cargox/) is a dependable logistics service that offers you excellent air freight solutions and extraordinary service. They equip their team to handle all possible air cargo industry challenges to let their customers focus on other business operations while they manage air freight for them. The cost-effective and efficient suite of services CargoX offers provides you with a hassle-free experience. ## Future Outlook For The Air Freight Industry The future of air freight looks promising with new eCommerce businesses entering the market more often and global trade increasing significantly. There are [over 19,000](https://www.clickpost.ai/blog/best-ecommerce-companies-in-india#:~:text=With%20more%20than%2019000%20eCommerce,options%20available%20can%20be%20daunting.) eCommerce businesses in India currently, and this number will only increase with the rising trend of online shopping. Moreover, Industry experts project the Indian D2C market to reach a whopping [USD 60 billion by 2027 and eCommerce to reach nearly USD 350 billion by 2030](https://www.ibef.org/industry/ecommerce). Technological advancements in air freight will also raise its performance a notch higher. Air freight logistics are likely to witness innovations in logistics technology, like blockchain for transparency and the use of drones for last-mile delivery. The air cargo industry is also joining the sustainability race to overcome the challenge of carbon emissions. The aviation industry is coming up with fuel-efficient aircraft and more to make air transport eco-friendly and reduce its carbon footprint. The digital transformation will also have a profound effect on the air freight industry, as booking, tracking, and handling air cargo operations will happen through digital platforms. It will make the processes transparent and bring more efficiency to the supply chain. [IATA](https://www.iata.org/en/programs/cargo/e/) has initiated many projects, like eAWB, Interactive Cargo, Cargo Connect, and more, to enhance digitalisation in the air freight sector. The various trade agreements and geopolitical changes will affect the global trade routes in the future. Moreover, with the evolution of this industry, India is likely to emerge as a connecting hub between many regions. The [ICAO](https://www.icao.int/about-icao/Council/Pages/council.aspx)'s Council is aiming to minimise direct interactions among transportation experts and international trade in the coming years. This initiative will reduce the constraints and create a smooth flow of international trade and worldwide transportation activities. ## Conclusion To conclude, air freight operations take a lot of work because of the complexities involved. Supply Chain managers face strategic and operational challenges in air freight very often. Many diverse factors like customs rules, less preparation time, high-level security, nation-specific government regulations, limited aircraft space, and product restrictions make dealing with air freight cumbersome and challenging. You need expertise, an extensive network, and the right approach to overcome these hurdles and ship your cargo effortlessly via air. So, latching your business with a freight forwarder company is the most sorted way forward. --- ## https://www.shiprocket.in/blog/amazon-asin/ --- title: Amazon Standard Identification Number (ASIN): Guide for Sellers url: https://www.shiprocket.in/blog/amazon-asin/ description: Amazon Standard Identification Number(ASIN) is a distinct identification number assigned to each product listed on Amazon. last_updated: 2023-10-11 source: webpage --- # Amazon Standard Identification Number (ASIN): Guide for Sellers Amazon follows a systematic approach to keep its product listings organised. Its catalogue includes more than 350 million products and each of these is given a distinct identification by assigning a special number. Termed as Amazon Standard Identification Number, these numbers help sellers list and sell their products systematically on Amazon. The unique numbers can be used to find products easily through the search bar on Amazon. Owing to such methodical approaches followed by the eCommerce giant, customers reportedly [complete 28% of their purchases on Amazon](https://sell.amazon.com/blog/amazon-stats) in less than 3 minutes. [50% of purchases](https://sell.amazon.com/blog/amazon-stats) are known to be completed in less than 15 minutes on the platform. If you are planning to [sell your products on Amazon](https://www.shiprocket.in/blog/best-products-to-sell-on-amazon/), then it is imperative to understand what ASINs are all about and how to use and manage them. In this article, we have shared why you require an ASIN, how to opt for it, its significance, and more. Read on to find out! *[Image: amazon standard identification number (ASIN)]* ## A Brief on Amazon Standard Identification Number (ASIN) An Amazon Standard Identification Number is an internal catalogue number used by Amazon. It is a unique 10-character number that contains a mix of alphabets and digits. An example of an ASIN can be B07PI60BTW. Each ASIN is associated with a specific product or product variation. An ASIN helps in tracking products across various marketplaces as well as indexing them. For all kinds of products, except books, a new ASIN is assigned at the time of distributing the product through Amazon. When it comes to books with a 10-digit ISBN, the ASIN remains the same. ## Significance of ASIN For Amazon Associates An Amazon Standard Identification Number holds a special significance because of its uniqueness. It proves to be a unique identifier for each product listed on Amazon. If you have your website and create affiliate links for specific products, then you may be aware of the workings of ASIN. When you work with special affiliate plug-ins, ASINs are usually used for the integration of products. ## Where to Look for a Particular Product’s ASIN? Amazon Standard Identification Number is mentioned on the Amazon product page. You can see it in the “Additional Product Information” box under the “Product Information” section. Alternatively, you can use third-party tools to find ASIN. ASIN can also be seen in the URL of the product. ## Situations When You Can Generate a New ASIN or Use an Existing One **Here is a look at the scenario where you can use an existing ASIN:** If an ASIN already exists for the product you want to sell on Amazon, then you can use the same. You can create an offer under that ASIN itself and begin selling your product on the platform. There is no need to create a new one. **Here is when you are required to create a new ASIN:** A new ASIN needs to be created if it does not already exist in the Amazon catalogue. For this, you need to create a new product after which Amazon shall assign an ASIN for the same. Thereafter, you can start selling your product on the platform. ## Methods to Create a New ASIN For Your Product You can create a new ASIN using either of the methods mentioned below: **Amazon’s Admin Panel** Go to your Amazon Seller Central Account and use the “Add a Product” feature to add products. You are required to add the product information manually under this method. While the method is easy, it is not suitable for adding a huge number of products. **Amazon Inventory Templates** Start by downloading a category-specific file template from Amazon. These are available in the Add Products via Upload section in your Amazon Seller Central Account. Next, upload the file template to Amazon for processing. After processing, Amazon will create new products and give them a unique ASIN. You can add a huge number of products using this method. **Error Message When Creating an ASIN** If you do not comply with Amazon’s ASIN creation policy and its data requirement while creating new products, then you will encounter errors that will bar you from creating the product. When using an inventory file template or a third-party solution, errors are shown only after file processing or feed upload. On the other hand, Amazon’s admin panel shows the errors straight away. It is important to understand and debug these errors to create new products successfully. ## Reverse ASIN Lookup: Definition and Use Reverse ASIN lookup enables sellers to learn about the keywords that drive traffic to their competitors’ products on Amazon. The method involves using the ASIN of a particular product to check the keywords that drive its success. This analysis is done with the use of tools such as JungleScout and SellerApp among others. Here is a look at the benefits of using ASIN reverse lookup: - By learning about the keywords that drive traffic to your competitors’ products, you can optimise your product listing to compete with them. - It helps identify high-performing keywords that can be used in your product titles, descriptions, and at other places to improve your ranking in search results. - You can create targeted marketing campaigns by including high-performing keywords. Such campaigns stand a better chance of reaching your target audience and driving traffic. ## ASIN, ISBN, EAN, and UPC: Distinction Between the Terms ASIN, ISBN, EAN, and UPC are all product identifiers. Their purpose is to ensure efficiency in the global market. However, they differ from each other in certain ways. Let us understand each of these in brief: - **Amazon Standard Identification Number** (ASIN) It is a 10-digit number used by Amazon as an internal catalogue number. A unique identifier for the products listed on the platform, it is used to track products across marketplaces. - **International Standard Book Number** (ISBN) It forms a part of the International ISBN agency and is used to identify different types of published materials including books and eBooks. By using this unique code, you can easily look for reading materials on the internet, in libraries, and online stores. - **European Article Number** (EAN) This is a barcode symbol mostly found on grocery items and other consumer goods in Europe. It helps in managing the retail product inventory in an efficient manner. - [**Universal Product Code** (UPC)](https://www.shiprocket.in/blog/universal-product-code-upc/) This barcode is mainly used in Canada and the United States to track trade items with ease. It is scanned at the point of sale. ## Steps to Convert ASIN to EAN While you cannot convert all Amazon Standard Identification Numbers into European Article Numbers (particularly for products exclusive to Amazon), conversion for others is rather simple. In order to convert an ASIN into EAN, you can use converter tools such as Algopix. You just have to enter the ASIN in this tool to get its corresponding EAN. You can also give way to this conversion by using API services provided by Amazon. However, you must possess relevant technical knowledge to use this conversion method. ## Methods to Convert ASIN to UPC You can convert ASIN to UPC with the use of tools such as Lab916 and ASIN to UPC. Conversion is easy with these tools as you can do so by simply entering the product’s ASIN. However, you cannot convert every ASIN to UPC. This is particularly applicable for Amazon-specific products. Another way to convert ASIN to UPC is with the use of professional software such as SellerApp. It enables large-scale conversions. ## Conclusion Amazon Standard Identification Number is a unique internal code assigned to each product listed on Amazon. If you want to [become a seller on Amazon](https://www.shiprocket.in/blog/beginners-guide-to-selling-on-amazon/) then it is important to understand ASIN and use it effectively. The importance, use and method of creating ASINs have been explained above in detail. Each of your products listed on Amazon should have a unique ASIN. This will help identify and track the products easily. It will prevent the chances of creating duplicate listings and thus enhance your customers’ shopping experience. By optimising this number, you enable your customers to find your products with ease. Besides, the unique product identifier enhances your product’s visibility in search results thereby increasing your chances of cracking sales. --- ## https://www.shiprocket.in/blog/functions-of-ecommerce/ --- title: Functions of eCommerce: Gateway to Online Business Success - Shiprocket url: https://www.shiprocket.in/blog/functions-of-ecommerce/ description: Functions of eCommerce that are crucial for online business success. Learn how these functions can transform your digital presence. last_updated: 2023-11-01 source: webpage --- # Functions of eCommerce: Gateway to Online Business Success When you conduct business electronically through online selling mediums or channels, it’s called eCommerce. The functions of eCommerce involve everything from marketing the product or service and managing inventory and selling it to providing customer service and taking customer feedback via websites or online portals. In this mode of business, you can accept payment digitally by providing various online payment options. You may opt for any online business model, including B2C, where businesses sell directly to customers, B2B, which involves transactions between businesses, and more. However, there are many advantages and disadvantages of plunging into an eCommerce business. As the need for such ventures is growing day by day, this article will help you understand the nitty-gritty of running an online business. ## Significance of eCommerce in Today’s Market There are about 8 billion people in the world currently, as per the 2024 global population statistics. Experts expect nearly [2.77 billion](https://www.hostinger.in/tutorials/ecommerce-statistics#:~:text=These%20eCommerce%20statistics%20indicate%20that,over%20the%20next%20four%20years.) people to shop online by 2025. Moreover, they say that the user penetration can reach up to 53.9% in 2024, and may hit 63.2% by 2028. This means, in the next 4 years, around 4.5 billion people will likely prefer the eCommerce market for their shopping needs. Looking at the numbers above, it’s clear that online businesses will continue to grow rapidly as the shopping trend shifts from brick-and-mortar stores to eCommerce ones. This trend caught fire during the Covid-19 pandemic and has only increased since then. Customers love the ease of buying products online and the convenience that doorstep delivery offers. From buying fashion wear and daily-use products like groceries, skincare, cosmetics, kitchenware, etc. to bigger purchases like electronics and furniture, people are switching to ecommerce platforms. In fact, many services, including applying for visas, education for kids, courses, etc., are also available online. For example, online platforms like Udemy offer several courses that cover the different needs of customers. Fitness apps like HealthifyMe provide their users with expert advice through trained dieticians and help them lead a healthy lifestyle. Buyers don’t have to step out of the house to avail products or services nowadays, all thanks to the flourishing of eCommerce. At the same time, online business connects sellers with global customers and helps expand the business’s reach massively. As a result, eCommerce businesses are thriving and making huge profits. ## Functions of eCommerce Although the sales take place on the brand’s eCommerce website, you need to integrate several other functions to run a smooth online business. Here are the main functions of eCommerce: ### Marketing Marketing is an important aspect of any kind of business, be it a physical store or an eCommerce website. The foundation of good marketing is conducting in-depth research to develop a compelling brand strategy that helps your product sell to the masses. Digital marketing is one of the most impactful functions of eCommerce as it helps you promote your products or services to a wide audience, without the borders segregating and limiting you. Marketing digitally involves activities like running online ads through Google or social media platforms, [influencer marketing](https://www.shiprocket.in/blog/what-is-influencer-marketing/), emailing offers, and many more. These activities communicate your brand identity well to the prospects and make them aware of your offerings. This will finally result in customer acquisition and conversions. ### Supply Chain Management Every product needs to move from your warehouse to your customer’s location. Customers expect lightning speed deliveries today, and for that, you need an efficient supply chain. Therefore, creating a systematic supply chain is another integral part of managing an eCommerce business. The functions of eCommerce include effectively administering this flow of inventory from the seller to the buyer, ensuring the product safely reaches your customer in perfect condition. You can do this with the help of various efficient supply chain management software available in the market. They will help you monitor and maintain your inventory without errors and delays. ### Financial Management Finance is like the backbone of a business, without which it may collapse. Hence, financial management is among the crucial functions of eCommerce that strengthen your online business’s ecosystem. You need to manage and gate-keep your costs at every level of your business to make considerable profits. A financial management system helps you optimise your expenditure by tracking your sales performance. You get a layout of costs incurred on various operations like production, procurement, marketing, etc., and the revenue generated from the sales. This helps you cut your costs wherever possible for better profit margins. ## Advantages of Engaging in eCommerce Ventures A physical store can be a costly affair and may have limited capacity to expand as compared to online ventures. Starting an eCommerce business has a bright side to it and may serve many added advantages: ### Global Connectivity and Reach An online business has no boundaries to it. You can expand and reach your prospective audience worldwide through your eCommerce store. It gives you the opportunity to tap into a wide customer base within and outside the country. You’re no longer limited to one city or area or are dependent on a confined customer base. ### Round-the-Clock Services You’re always connected to your buyers as they can shop for your products from anywhere in the world. The functions of eCommerce allow you to service your potential and existing buyers at any time through your website and customer service. ### Get Started with a Small Budget It’s mostly quite expensive to start a business and set up physical stores in multiple areas, cities, or countries. Building a physical presence in so many locations is especially very difficult for startups. It takes considerable time and includes huge costs related to rent, logistics, management, and maintenance of these outlets. However, eCommerce allows businesses of any size to quickly create an online platform or store with minimal investment. ### Analytics for Customer Insights The functions of eCommerce help you serve your customers better as you can track their activity and gauge their buying behaviour using data and insights from your website. The analytics of an eCommerce store give you the power to do that. You can analyse the demographics, preferences, etc., of your buyer and other metrics like the click-through rate and more to understand which products have a higher potential to sell with a particular customer or segment. ### Highlighting Your Bestsellers Another advantage of eCommerce is that you can put your best-selling products in the spotlight. Customers land on your website as they get attracted to these hot selling items and eventually explore other products. This will increase your chances of making more sales and winning customer loyalty by providing them with a worthy customer experience. ### Remarketing Tactics Customers often add products to their carts and do not check out. They leave the products there and usually forget about them. The functions of eCommerce allow businesses to remarket those products to such customers. You can fetch their email address through a lead magnet using the plugin widget on your website and later connect with these customers. You can encourage them to buy by emailing that they forgot a product in their cart or offering checkout discounts. You may promote the same product that they added to their cart or even show similar ones. ### Boost Impulsive Buying Online shopping and impulsive buying often go hand-in-hand. You can use appealing product images or videos to attract an impulsive shopper. Select a few products and put them out at discounted prices as limited-time offers to create a sense of urgency. Customers often tend to get influenced by these tactics and make quick purchase decisions based on their emotions or immediate desires. Analyse your impulsive buyers’ responses. If they find these offers compelling, they might continue engaging with your business on search engines and social media. It keeps your product and brand visible and at the top of the customers’ minds, increasing their likelihood of purchasing it. ### Instant Customer Service It’s possible to instantly respond to your customers at any hour through online customer support. It allows you to promptly resolve any queries or issues that a customer might have while or after making a purchase. Your immediate response can motivate the customer to quickly decide and buy the product. It helps you hike your sales and please your customers at the same time. ## Potential Drawbacks to Consider in eCommerce Starting your ecommerce business may come with a few challenges: ### Intangibility in Buying Experience This problem is specific and limited to online shopping. Unlike in physical stores, customers can’t touch or feel the product while buying online. All they have is product pictures and descriptions to make a purchase decision. They may be unsure of the quality or fit of the product, which can hinder their decision. ### Raging Competition Many eCommerce stores deal in a specific niche by offering a single kind ofs product. Therefore, the competition is very high among such online businesses. Customers have more vendors to choose from, which compels eCommerce businesses to lower their prices and give customers lucrative offers or discounts to attract them. ### Technological Expenses You need to use advanced eCommerce technology to stay ahead of the competition and serve your customers better. If your customers find a lag in your website or have a bad experience using the portal, they may quickly switch to another eCommerce store. So, you require a high-performing website, which can be costly. ### Delivery Delays eCommerce services provide customers with the comfort of receiving products at their doorstep, but they also sometimes tend to make delayed deliveries. Customers expect their orders to arrive on the expected delivery time. However, there can be potential delays in the process, which can disappoint the customer and spoil their experience. You may even lose your customers due to such occurrences. ## Revenue Generation in eCommerce Revenue generation in eCommerce involves the implementation of several key strategies. Online retailers and businesses need to implement this to maximise their income from digital sales channels. It’s a multifaceted aspect of eCommerce that requires attention to product quality, marketing, diversification of revenue streams, and customer experience. Your online business’s success and growth depend on capitalising on these areas. To start with, eCommerce businesses often focus on improvising their product offerings and user experience to attract and retain customers. They optimise their website design, enhance their product quality, and provide customers with a user-friendly platform to get higher conversion rates. Another method of revenue generation involves employing effective digital marketing strategies like Search Engine Optimisation (SEO), [social media marketing](https://www.shiprocket.in/blog/leverage-social-media-for-ecommerce/), and email campaigns. These strategies can dramatically increase your visibility and bring more traffic to your eCommerce website, in turn boosting your sales. You can also diversify your revenue streams. You can do this by introducing subscription services, [selling digital products](https://www.shiprocket.in/blog/top-digital-products-to-sell-online/), or leveraging affiliate marketing. Having multiple revenue streams reduces the risk and increases your business’s stability. Furthermore, you can optimise your pricing strategies and provide promising customer service to encourage repeat business from your customers and enhance their lifetime value. It directly contributes to your revenue growth and sustainability. ## eCommerce Trends in 2024 Many new trends are emerging in the eCommerce sector as it expands its horizons each year. Let’s look at some of the latest developments in 2024: ### Augmented Reality (AR) Shopping Experiences Augmented reality technology provides customers with an immersive shopping experience. This brings customers closer to the experience of interacting with tangible products they get in physical stores. It enables them to visualise products in a real-world context, almost like a 3D view. Customers can make better purchase decisions with this new feature. For example, Ikea has been effectively using augmented reality technology in its app for the past few years, which proves that this new feature and trend is here to stay for a long time. Even the leading eyewear brand, Lenskart, utilises AR to provide a more real eyeglass shopping experience to its customers. They’ve added a virtual try-on feature that allows users to see and judge the look of different eyeglass styles on their faces before buying one. This reduces the uncertainty for them and makes the interaction with the website a fun-filled experience. Even cosmetics brands like L’oreal and Laura Mercier are integrating AR to show customers how different shades of lipsticks or foundations look on them. This trend is catching on and more eCommerce businesses are inclining towards it. ### Social Commerce ‍[Nearly 74% of consumers](https://bluebearcreative.co/blog/millennial-marketing-social-medias-role-in-purchasing-decisions/#:~:text=According%20to%20Sprout%20Social%2C%20about,important%2C%20especially%20when%20attracting%20millennials.) make their buying decisions based on what they see on social media. This implies that the importance of a strong social media presence is growing due to the shift in consumer behaviour. Besides using social media to make purchase decisions, people are showing more trust in the security of buying products from these social spaces. The social commerce market generated an estimated [USD 571 billion in revenue in 2023,](https://www.statista.com/statistics/1231944/social-commerce-global-market-size/) which the experts expect to grow at a [13.7% compound annual growth rate from 2023 to 2028](https://www.statista.com/statistics/1231944/social-commerce-global-market-size/). The revenue of this segment may reach a staggering [USD 1 trillion in this forecast period](https://www.statista.com/statistics/1231944/social-commerce-global-market-size/). 2024 is likely to see a hike in this trend as social media platforms are enhancing their shopping features. Consumers spend significant hours browsing and scrolling through these social media platforms. So, they find it easy to tap into the social media shops and make purchases. They feel more confident about the security of transactions on these platforms today. Hence, eCommerce businesses are capitalising on this growing trust and using [social commerce](https://www.shiprocket.in/blog/social-commerce/) to sell products. This means not only establishing a strong presence on social media but also optimising the purchasing process within these platforms to cater to the preferences of the ever-growing audience. ### Customer Expectations for Same-day or Next-day Delivery ‍Consumers are getting more and more impatient with delivery timeframes with the introduction of two-day delivery by many big eCommerce players like Amazon, Myntra, etc. They now expect [same-day or next-day delivery](https://www.shiprocket.in/same-next-day-delivery/), which is the latest trend in the industry. ‍This growing trend towards superfast delivery is not just a temporary phase. [41% of consumers in India](https://www.financialexpress.com/business/industry-same-day-deliveries-fueling-indias-retail-revolution-3269420/#:~:text=According%20to%20Conveyco%2C%2041%20per,hour%20window%20of%20their%20choosing.) are ready to pay an additional fee for the convenience of [same-day delivery](https://www.shiprocket.in/same-day-delivery/). Grocery apps like Blinkit have encashed this opportunity by offering 11-minute delivery for daily-use products. Online businesses are increasingly adjusting to this trend to remain competitive as rapid delivery has become the new norm. ### Eco-Friendly eCommerce [73% of global consumers](https://www.bigcommerce.com/articles/ecommerce/sustainable-ecommerce/) say that they are willing to alter their consumption habits to reduce the environmental impact. This data highlights the growing consumer focus on sustainability and eco-friendliness in recent years. This trend is likely to intensify in 2024 as customers look for eco-friendly products and packaging from brands around the globe. More customers are becoming eco-conscious and prefer to buy from eCommerce businesses that offer sustainable options and work hard to reduce their carbon footprint. For example, the food delivery giant Swiggy recently rolled out a new ‘smart saver’ eco-friendly delivery option, where customers can opt to bunch up their orders with multiple orders. Environmental concerns are at the forefront and a top priority for many customers. Therefore, eCommerce businesses are moving towards this trend rapidly. ### ‍Product Videos ‍After putting up attractive, high-resolution product images, the next big thing in the eCommerce industry is captivating customers with high-quality product video. It offers buyers an immersive experience, and helps highlight more features and usability of products. ‍Thoughtfully curated videos are appealing to customers and also evoke their emotions by delivering an impactful message that text descriptions may never be able to convey. In fact, a recent study states that viewers remember [95% of a message delivered via video](https://vidico.com/news/short-form-video-statistics/#:~:text=72%25%20of%20people%20prefer%20video,around%20%24100%20billion%20by%202024.), and 72% of consumers prefer videos to learn about new products or services. ### AI Redefining eCommerce Marketing Artificial intelligence (AI) is a hot trend, and it’s constructively seeping into the eCommerce industry. AI integration is supposedly one of the raging [eCommerce trends in 2024](https://www.shiprocket.in/blog/ecommerce-trends-in-2024/), as the technology is enormously helpful in optimising many online business operations. For example, brands are invigorating chatbots on their websites to answer common queries that a customer might have while making a buying decision. They can chat with this bot anytime to clear their doubts. It provides businesses with 24/7 availability and helps influence their prospective customers’ decisions. Moreover, AI algorithms have the ability to analyse huge amounts of data to predict customer behaviour, recognise trends, and optimise marketing strategies in real time. Businesses are falling majorly for the trend as AI gives them the ease to automate routine marketing tasks, curtail costs, streamline operations, and distribute resources more efficiently. According to a recent report, [54% of organisations](https://www.webfx.com/blog/marketing/ai-statistics/) say that AI enables to achieve cost efficiency and savings. ## Conclusion The functions of eCommerce are elaborate and offer convenience, cost-effectiveness, and sustainable growth in businesses. These functions come with considerable advantages and a few disadvantages for new eCommerce ventures stepping into the industry. You can reach customers globally, be available for their online assistance 24/7, get customer insights and analytics, and do much more with your online portals. However, the success of your online business depends upon the revenue you generate by focusing on your product quality, marketing, customer experience, and diversification of revenue streams. Moreover, the competition is rising in the eCommerce industry, so staying abreast of emerging trends can help you combat it. --- ## https://www.shiprocket.in/blog/how-to-ship-fragile-items-to-out-of-country/ --- title: How To Ship Fragile Items To Out Of Country url: https://www.shiprocket.in/blog/how-to-ship-fragile-items-to-out-of-country/ description: Best practices to ship fragile items to international destinations safely & securely. Ensure goods arrive undamaged to the receiver. last_updated: 2023-11-27 source: webpage --- # How To Ship Fragile Items To Out Of Country **“Handle with care—or pay the price.”** You might be familiar with this warning when you walk through a physical store selling fragile goods. These goods also pose a considerable challenge to the eCommerce sector while delivering breakable goods to customers. Even with the most secure packing and protective measures, fragile items might break during transit while [fulfilling an eCommerce order](https://www.shiprocket.in/blog/ecommerce-fulfillment/). According to Packaging Digest, nearly [11%](https://www.packagingdigest.com/trends-issues/mitigating-packaging-damage-in-the-supply-chain) of all items reach distribution centers with some level of case damage. Most inbound goods get damaged on compression during out-of-country shipping, as the lowest tier on a caseload is the most vulnerable, with the second tier being the next most susceptible to damage. When customers frequently receive damaged goods, your business incurs a direct loss of inventory and profit, and can also tarnish your reputation. While it may be impossible to completely solve the risk of damage, this blog will inform you about some effective strategies to ship fragile items out of the country with utmost caution. ## Know What are Fragile Goods Items that are vulnerable to breakage and damage fall under the category of fragile goods, such as glassware, electronic devices, antiques, mirrors, etc. You require extra care and special handling to ship out-of-country fragile items. The packaging of these delicate products needs layering for better protection. Thus, before you think of transporting fragile items internationally, it is important to understand the packaging requirements of your shipment. To do that, you will have to check if you require extra cushioning and will need to stick a special handling label on your fragile goods shipment to protect it during transit. There are many regulated goods that may ask for other added features in the packaging as well. The nature of your fragile items will help you decide which elements are most required in your packaging. ## Guide to Packing and Shipping Fragile Items Let’s explore what you need to consider to safely ship fragile items abroad. ### Select the Right Box Avoid using excessively spacious boxes that may allow space for products to move around inside the box. The idea is to have concise and true-to-size boxes to ship fragile items. Opting for a slightly bigger box than the item enables you to fill the remaining empty space with dunnage to keep the goods intact. You may find poly mailers to be a cheaper option to ship fragile items out-of-country, but they’re unsuitable for breakable goods as they’ll squash easily inside poly mailers. Even poly mailers with bubble wrap padding would be insufficient to protect fragile goods from destruction during long shipping journeys. ### Use the Perfect Internal Packaging Material Various packaging materials are available for external and internal packaging to ship fragile items out-of-country. But, finding an appropriate one that fits the fragile product’s nature is a challenge. Here’s some insight into it: #### a) External packaging You may choose from a variety of boxes, flyers, and envelopes to suit your shipment’s external packaging requirements. However, it is advisable to always go for high-quality corrugated boxes for parcels. The double-wall or tri-wall make is best for fragile goods. Choose a box with appropriate proportions, as underfilled boxes can collapse, and overfilled ones might burst. Also, you must avoid reusing old boxes since they may not have the same rigidity as before. So, using them again will compromise the sturdiness and quality required to protect fragile products. Moreover, when you pick a manufacturer to source this packaging material, look for a proper stamp that informs you about the strength and construction type of the box. If you have more questions regarding the durability or quality of that box, ask your box supplier for more information. #### b) Internal packaging In cases where your fragile products may lack strong packaging, you will have to wrap them under a lot of dunnage. Use foam to cover these products and solidify the box walls and protect them with corrugated inserts. There are many commonly used packaging materials, like airbags, bubble wraps, cardboard, and foam pellets/peanuts. However, they have different features, and this list will help you understand which material is ideal for the internal packaging of fragile items: - **Bubble wrap**: It is perfect for cushioning, filling the void, and protecting the products. It has two types: 1. Small Cell ¼ inch, which is suitable for lightweight items and also offers interleaving with other functions of a bubble wrap. 2. Large Cell ½ inch, suitable for medium-weight items and apt for blocking purposes. - **Foam Wrap**: This is also good for cushioning, filing void, and protecting fragile items. - **Foam Peanuts/Pellets**: This serves great for cushioning, dividing, and filling the void. - **Air Bags**: They are excellent for filling a void in internal packaging. - **Crumpled Paper**: This material is great for filling the void and protecting. - **Corrugated Inserts**: They make an excellent divider and void-filling material, and give ample protection to fragile items. - **Shredded Cardboard**: These boxes act as dividers, fill the void, and protect and provide shock absorption in internal packaging. ### Employ The Right Packing Technique Once you know the packaging material to use, you must zero in on the right packing technique to ship fragile items out of the country. Take a look at the right approach to safeguard such products during transit: #### a) Keep All Available Space Filled Stuff in some void fillers at the base to fill any gaps within the box. The items can move around from their place due to these gaps, which may damage the product or the box during transit. Moreover, when using void fillers, you must keep in mind that some materials have a tendency to sink or deflate, which creates empty space in the box. Thus, place void fillers that are capable of bearing the weight of your shipment’s contents. #### b) Maintain a 6 cm Distance The ideal spot for placing your fragile goods is in the middle of the box while maintaining a 6 cm distance from any external walls. Consider this important factor when finalising the size of the box you need for your products. #### c) Wrap Individual Items Separately and Place Dividers You may want to ship multiple products inside a single package. To avoid breakage in such scenarios, pack every item individually and separate it from the other items using corrugated inserts or any other divider materials. These dividers can help prevent damage due to the clashing of fragile items stacked or piled together during travel. Moreover, loose objects can split during transit, so put them in an inner container within the box to avoid it. #### d) Use a Sturdy Second Outer Box Fragile items need more layering than a normal product. This is possible with the box-in-box packaging method. In this technique, you use a second outer box to give your items extra protection. The precise and ideal measurement of an outer box is 14 cm larger than the inner box, which offers adequate protection. Put the inner box at the center of the outer box to restrict the goods from moving around. It will also fill the void or remaining space in all the corners of the outer box. A double-walled box is the most appropriate choice here. However, if you want to use a single-walled box, ensure that it can bear the weight of the items. #### e) Stick Special Handling Labels You need spot-on labelling to get your fragile items through international ports hassle-free. With these specific labels on your fragile shipment, you can ensure its appropriate handling, transfer, and storage during international shipping. These are the ways to get this labelling right: Stick on a “fragile” item label or sticker to alert the carriers that your package needs cautious handling. The shipment will then move smoothly throughout the shipping journey. However, you must add this label on the top of the box to avoid any confusion and for easy reference. You may also add a “handle with care” label on top of the box to indicate that the items inside are susceptible to breakage. Additionally, paste a sticker with upward arrows that clarify the direction in which the shipment is supposed to be moved, handled, and stored. Make sure you add any special handling label before the courier collection. ### 4. Obtain Insurance Cargo insurance is mandatory while shipping any kind of item internationally. Therefore, it is no exception when you want to ship fragile items out-of-country. Insuring your goods is valuable in protecting you against any potential damage or loss of products during transit. You get compensated for the damage or loss with such an insurance policy in place, providing you peace of mind and saving your losses. ### 5. Hand Over the Shipment to a Reliable Shipping Service It can be a real challenge to ship fragile items out-of-country, which calls for thorough research into picking a shipping partner. Tie up with a reliable and experienced shipping company. Such efficient shipping firms have proper protocols for carefully handling delicate goods. Look for shipping firms that have positive reviews from people and a proven track record of delivering fragile items safely. These carriers often provide specialised services like appropriate packaging, insurance options, and real-time tracking systems. All these facilities ensure that your fragile items reach their destinations damage-free. ### 6. Track The Package in Real Time It is important to check on your shipment throughout the shipping journey. To do that, you must hire a shipping company that provides you with adept tracking abilities. With constant monitoring, you can know the location of your shipment at any time, which allows you to fix any probable issues immediately. However, the shipping service may charge you for this facility, and different courier companies can charge you at different prices. So, it is best to enquire before you plunge in. ## ShiprocketX: Ensuring Safe and Secure Fulfillment of Fragile Orders Looking for a reliable partner to ship fragile items out-of-country? You are in the right place! We at [ShiprocketX](https://www.shiprocket.in/x/), a product of Shiprocket, have 11+ years of experience in logistics. More than 2.5 lakh Indian sellers trust our brand for their shipping needs. We handle over 2.2 lakh shipments per day, and ship to almost all countries and territories. You can access transparent door-to-door B2B deliveries by air from India to anywhere for your fragile items, with zero weight restrictions. Get your hands on our special services like shipment tracking and stay closer to your buyers by informing them with real-time updates using Email and WhatsApp. Moreover, protect your shipments against any in-transit risks. Claim up to INR 5000 in case of any unfortunate event of damage or loss on the way. ## Conclusion It is not a complicated process to ship fragile items out-of-country as you imagine. If you take the appropriate measures and follow essential steps, you can land your fragile shipments safely to their destinations. However, you must keep tabs on the services that shipping companies offer for international couriers and judge their ability to handle delicate shipments to choose the right logistics partner. --- ## https://www.shiprocket.in/blog/packaging-for-air-freight/ --- title: Packaging for Air Freight: Optimising Shipment Process url: https://www.shiprocket.in/blog/packaging-for-air-freight/ description: Tips for optimising air freight packaging for safer, more cost-effective shipments. Maximise safety, and ensure smooth shipment processes! last_updated: 2023-11-24 source: webpage --- # Packaging for Air Freight: Optimising Shipment Process Ever wondered how to minimise your air shipping costs? Does the type of packing influence shipping prices? When you optimise your shipping strategies, you will save substantially on shipping. You will be able to ship more parcels in one container. By optimising your shipping strategies, you will also be able to protect your products from damage. Air shipment is extremely advantageous over other shipment modes. They are extremely secure, reliable, and speedy. However, your parcels may still be subjected to turbulence and other disturbances, resulting in damage. Thus, your packing strategies must be well planned to ensure that your parcels can withstand these disturbances and reach their destination without any compromise in quality. This article details several tips for successful air freight packaging, its benefits, and the consequences of improper packing. *[Image: Packaging for Air Freight: Optimising Shipment Process]* ## Pro Tips for Successful Air Freight Packaging It takes more than just putting your products into boxes before shipping them via air. There are several additional factors to consider, like the size of the package, security regulations, the material of packing, the method of securing the items inside the package, the distance between your items, labelling, etc. **Here are some tips to help you successfully pack your shipments:** - **Know cargo dimension restrictions:** There are certain limitations concerning the type and size of cargo that can be shipped through airways. There are constraints on the dimensions like height, width, and length of shipments prepared for air freight. The largest parcel that can be sent through air freight is 2.44 x 3.15 meters. You will be allowed to ship parcels that exceed these dimensions only in cases where you strictly adhere to the special equipment packing guidelines. The other limitations will depend on the type of aircraft used for the transportation of goods. Proper cargo packaging following the guidelines can assist in lowering transportation costs by maximising cargo space and lowering cargo weight. - **Adhere to air security regulations:** Your goods will be subjected to a thorough examination before being loaded onto the aircraft. **Any one of the methods mentioned below can be used to conduct the pre-shipping inspection:** - **Level or price examination:** The RACA (regulated air cargo agent) will thoroughly examine every box and item. - **Consolidated:** The goods will be loaded into different unit load devices and then stacked in boxes. Pallet trolleys will be used in such cases. - **Approved known consignor:** When you are an approved consignor, extra inspection will not be conducted before loading and transport. All the examinations will be done through an X-ray machine. You must ensure that your cargo is within the **1.2×1.2×1.53m dimensions**. The weight of the **shipment should not exceed 1000 kilograms**. - **Use sturdy packaging boxes:** The entire packing process must be evaluated thoroughly to ensure the security of your cargo. The box you choose to pack your goods must be well-planned in advance. Reused boxes do not provide enough protection and security. Hence, new and branded boxes are to be chosen. The use of double-walled boxes with layers of corrugation will protect the shipments well. It is most suited for fragile cargo. **Considerations to make before packing your cargo:** - **Weight:** The weight limits must be researched and followed. - **Moisture:** The moisture levels must be examined to ensure that the box will be able to protect your goods from it. - **Pilferage:** Boxes with printing and logo are to be used to indicate the contents of the box to stop pilferage of the items within it. - **Create space between items:** You must ensure that there is sufficient space between products packed within the same box. The space is needed to avoid damage if the box is subjected to jerks and bumps. Using bubble wrap and corrugated inserts between each of the items is the simplest method to do so. - **Use packing tape:** Using packing tape is the best way to secure your boxes. It protects your boxes from being opened during shipping. You must seal your boxes tightly without gaps to avoid the entry of dust, mildew, moisture, etc. Thick, durable, and heavy-duty tape must be used to seal your boxes. - **Label your cargo:** Labelling is an important part of proper packaging and should be strictly followed according to freight regulations. Labeling allows the transport crew to know who owns the products being shipped. Ensure that you label the package and its contents. If your cargo contains fragile items, you must mark the package accordingly. Hazardous and dangerous items must also be clearly labelled. - **[The commercial invoice](https://www.shiprocket.in/blog/what-is-meant-by-commercial-invoice/):** An invoice must be added to the shipment without fail. It helps the customs authorities to easily know the details of the shipper and the contents of the shipment. Delays can be avoided with the addition of the invoice. ## Air Freight Pallets: Essential Information for Shippers A pallet is a trolley-like equipment used to keep goods in a stable position while being transported or lifted. This flat structure supports goods when being handled by forklifts, loaders, jacking devices, etc. There are different types of pallets based on the material used. These are wooden, plywood, presswood, metal, plastic, and corrugated pallets. When you choose to ship several boxes together, you can use a pallet to minimise the number of trips required to move them together. It also ensures that parts of the consignment stick together, reducing the risk of loss. ## Benefits of Following Air Freight Packaging Guidelines The benefits of air freight packaging guidelines are include the following: - **Protection against damage:** The packing is the first layer of security for your shipments. They must be such that they can withstand all the stress the parcel is subjected to during shipping. The packing prevents the products inside from getting damaged or lost. - **Regulation compliance:** The right type of packing is crucial for complying with several regulations that govern the transportation of goods. These regulations depend on the country and specifications like height, weight, and width. Non-compliance with these regulations can result in rejection, delays, and fines. - **Cost-effective shipping:** The right packing can reduce shipping costs. Proper packing designs and the use of different materials can also manage space and weight. - **Satisfaction of the buyer:** When a consignment is delivered to the customer, the packing is the first thing they notice. It creates the initial image of your brand. Thus, your shipments must reach their buyer in good condition to ensure that the buying experience is satisfactory. - **Theft:** To prevent theft, proper packing is essential. Bad packing can allow criminals to gain easy access. ## Consequences of Improper Air Freight Packing Packing is the security layer that all parcels need. It is essential to ensure that your goods are not damaged while being shipped. When you fail to adhere to the packing requirements, [air carriers](https://www.shiprocket.in/blog/international-air-cargo-carriers/) can also reject them and decide not to ship them. ### Air shipment damages The handling, movement, environmental factors, turbulence, jerks, etc. that can occur during the air shipping process can cause damage to the cargo. The packing is the sole protective layer of your cargo. Moreover, the risk of harming the products of the other consignor can be a major hassle and expense. Adhering to packaging regulations is crucial to prevent any damage to your cargo or harm to other shipments and handling staff. This is even more necessary while handling hazardous and dangerous goods. Purchasing cargo insurance is one way of adding another layer of security to your assets. ### Rejection of shipment by carrier The carrier company can refuse to ship your parcel when you fail to meet the packing standards. It can cost you more and also delay your shipping. Moreover, it can disrupt your supply chain processes. ## CargoX: Streamlining the Timely Delivery of Packages [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/?utm_source=shiprocket.in&utm_medium=Homepage&utm_campaign=CargoX) is extremely experienced in air freight shipping, and their experts are well-versed in understanding the need for efficient packing. CargoX can help you streamline the complexities of international cargo shipping. They offer a combination of operational convenience and expert support. CargoX’s experts can help you optimise your packing strategies while meeting all the necessary regulations for international shipping. They aim to make the [global shipping](https://www.shiprocket.in/blog/worlwide-shipping/) process hassle-free and smoother. CargoX offers pickup services within 24 hours after booking, quick quotations, and digitised workflows. Their transparent operations include easy documentation, crystal-clear invoicing, complete shipment visibility, and no hidden charges. CargoX will help you protect your goods throughout the shipping journey. With no weight restrictions, CargoX reaches over 100 countries and offers tailor-made shipping plans. A broad courier network ensuring timely dispute resolution, CargoX enables flexible delivery schedules at affordable prices. Moreover, they ensure that your shipments are not subject to any delays or non-compliance when it comes to packing. CargoX also provides B2B delivery. ## Conclusion To conclude, packing plays a vital role in the [safety of your goods during air shipping](https://www.shiprocket.in/blog/how-to-keep-your-air-cargo-safe/). It is the most important layer of security you can provide to your parcels. Understanding how you can optimise your packing strategies is crucial for you to avoid non-compliance with regulations, rejection by carriers, delays, and penalties during shipping. The use of durable and new packing materials is important as your shipment will be subjected to several types of disturbances like jerks, turbulence, vibrations, moisture, dust, etc. during the shipping journey. These can hinder the quality of the products in the parcel and hence protecting them is necessary. --- ## https://www.shiprocket.in/blog/start-online-retail-business-no-money/ --- title: Start An Online Retail Business in 4 Easy Steps url: https://www.shiprocket.in/blog/start-online-retail-business-no-money/ description: 4 Steps to open an eCommerce store and take your retail business online with profitable business model & planning for more growth. last_updated: 2023-11-02 source: webpage --- # Start An Online Retail Business in 4 Easy Steps With the onset of the digital age, everything from your daily shopping to cash payments has moved to an online platform, capable of servicing all your needs in very much the same manner as a retail store. Many individuals are starting to look at how to start an eCommerce business. On the other hand, in order to stay in tune with the trend of the present days, many retail stores are looking forward to [moving their business online](https://360.shiprocket.in/how-can-i-sell-my-product-online/). In order to be successful, an eCommerce business needs a proper blend of the right ingredients. ## 4 Steps to Start Your Online Retail Business From Scratch ### Step 1: Build A Business Plan And Model As much as one needs a business plan to set up a brick-and-mortar store, a proper business model and planning are needed to set up an eCommerce store as well. Without robust planning, chances of failure are extreme and in today’s cutthroat competition, walking out unprepared is a risk that one should not take. ### Step 2: Choose Your Products To Sell Online [Choice of products](https://www.shiprocket.in/blog/most-demanded-selling-products-online-india/) plays a crucial role in determining the structure, benefits and long-term success of your online business. Basically, your products can be anything that ranges across different categories. You could focus on a single product line or else, expand into multiple lines, depending on your budget and resources. ### Step 3: Build An eCommerce Website In 5 Minutes There are many online tools available, including [Shiprocket 360](https://360.shiprocket.in/contact), that makes it easy for you to set up your eStore in few minutes and you can start selling your products online instantly. Because of the availability of such tools, the process of building online stores is as simple as creating a Facebook account today. ### Step 4: Upload Your Products And Start Selling Once your online store has been set up, you can upload your product details and start selling online. For better results, you would require a proper online marketing strategy to stay a step ahead of the competition. Planning an [eCommerce business](https://www.shiprocket.in/blog/what-is-ecommerce-how-it-operates/) is not as difficult, as it is to implement and operate. With a variety of resources and information available at your disposal, you can take up the planning process anytime. It is the implementation that takes time and effort. If you have planned to take your retail outlet to an online place, it is very important to decide certain things in advance, to minimize the chances of losses. - Decide in advance who will be your target customer and what will be the scale of your operations. You could choose to [ship domestically](https://www.shiprocket.in/carrier-integrations/), nationally or internationally, depending on the availability of resources and scope. - Prepare stocks of goods that you intend to sell online. Getting your online resources available will not be a hard thing to complete but at first, you should be equipped with the required products that can be sold and shipped as soon as a customer places an order. - Get into talks with [your shipping partners](https://www.shiprocket.in) and decide the rates which will be charged and paid by you for shipping different quantities of products. This will help you in enhancing the overall customer experience of shopping with you. ## Conclusion In order to be successful with your [online business](https://www.shiprocket.in/blog/ecommerce-business-plan/), it is very important that you take a clear view of the operations that you will be required to handle as your eCommerce business runs. If you look for how to start an eCommerce business online, you will find several help guides like this one. Try to get a hold of one and do your thorough research. Only if you are prepared with the necessary information and resources in advance, will you be able to keep up with the demands of your business and customers. You can take the example of various successful eCommerce businesses that are running every day and servicing their [customers](https://www.shiprocket.in/customers/) in the most satisfactory manner possible. --- ## https://www.shiprocket.in/blog/packaging-guidelines-for-international-courier-ervices/ --- title: Packaging Guidelines for International Courier/Shipping Services url: https://www.shiprocket.in/blog/packaging-guidelines-for-international-courier-ervices/ description: Discover expert packaging guidelines for international courier services to ensure smooth and secure shipments. last_updated: 2023-11-02 source: webpage --- # Packaging Guidelines for International Courier/Shipping Services Are you about to send a package overseas but are unsure about the next steps? The first step in ensuring that your courier arrives at their destination intact is to pack them carefully. According to studies, [11% of things are damaged](https://www.packagingdigest.com/trends-issues/mitigating-packaging-damage-in-the-supply-chain) during transportation, and this can cost businesses a lot. Customers now are more conscious of packing quality than they were in the past, which has a direct impact on how they see your company. So, it is critical to understand the key components of packing and exporting freight abroad, regardless of the size of your package. Here, we will explore packaging guidelines for international courier services and do’s and don’ts to ensure smooth and secure shipment. *[Image: Packaging Guidelines for International Courier Services]* ## General Guidelines For Proper Packaging of Shipments For International Shipping Even though it might be difficult to effectively navigate the world of international shipping, with enough preparation, your package can arrive at its destination promptly and safely. This comprehensive guide will help to guarantee a seamless cross-border transportation experience. 1. **Research Regulations:** Be sure to educate yourself about the import laws of the recipient’s nation before packing even one box. Restrictions on particular goods or materials can be found by conducting a brief web search or contacting the embassy. It is possible to avoid delays or even having your items confiscated at customs by being aware of these restrictions. 2. **Complete and Clear Labelling:** A foreign shipment’s success depends on the clear labelling it provides. Invest in premium labels that will show your name, full address, and phone number on the package. Make sure the complete address, phone number, company name (if relevant), and full name of the receiver are displayed on the destination side. 3. **Selecting Appropriate Packaging:** Avoid reusing outdated cartons. Invest in brand-new, double-walled cardboard boxes made especially to resist the rigours of foreign shipment. During transit, these boxes provide excellent protection from crushing, stacking, and bumping. 4. **Customs declarations:** [International customs](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) demand correct information about the contents and value of your cargo. Failure to disclose an item or underestimating its worth may result in delays, penalties, or even confiscation. Describe each item honestly, noting its amount, composition of materials, and fair market worth. 5. **Think About Insurance:** Although it’s not usually required, getting [shipping insurance](https://www.shiprocket.in/blog/shipping-insurance/) gives you a lot of peace of mind, especially if you’re sending delicate or expensive things. In the event that your investment is lost or damaged while in transit, insurance protects it. 6. **Tailored Shipping Solutions:** The world of international shipping provides a range of choices, from economical ocean freight to lightning-fast air freight. When deciding on the best option, take your shipping deadline and budget into consideration. 7. **Effective Packing Methods:** Stuff any empty spaces within the box to prevent items from moving around inside. Use packing peanuts, bubble wrap, or air cushions to guarantee a snug fit and lower the possibility of damage. Remember to use strong packing tape to guarantee a properly sealed box. 8. **Working with a Reputable Shipper:** Investing in a reliable shipper may pay off handsomely. They can help you sort out any issues you may be having with shipping, locate the most affordable and efficient shipping solution for your specific needs, and negotiate the complexity of international shipping regulations. ## Tips For Packing Special Items When packing special or delicate items, you should follow the below detailed guidelines: ### Choosing the Right Container: - **Strength is Important:** Choose a container that is strong enough to survive the challenges of transportation. It’s best to use brand-new, empty cardboard boxes, especially the ones with two walls, for added strength. Steer clear of cheap, repurposed crates that might not provide enough protection. - **Size Is Important:** The container needs to be somewhat bigger than the object or items you’re storing. This gives you space to fill in protective layers to the package. - **Smaller Valuables:** Smaller valuables could be better kept in polybags or cushioned envelopes. Since they’re lightweight, you have to handle them carefully. ### Proper Cushioning for Fragile Cargo: - **Choosing a Cushion:** The kind of cushioning material you use will rely on how valuable and fragile your possessions are. - **Better Protection with Bubble Wrap:** Bubble wrap is recommended for extremely valuable or delicate products. It reduces the chance of harm by offering superior cushioning and keeping objects firmly in place. - **Additional Protections:** Airbags and pre-formed foam corners are useful for adding extra protection, especially for vulnerable corners and edges. These stop objects from moving and from absorbing shocks as they are being transported. ### Fill Empty Spaces and Secure the Package: - **Prevent Shifting:** To stop your possessions from shifting within the container, fill any vacant spaces with appropriate packing materials. - **Large Cargo Needs Extra Security:** For best safety, fasten larger objects to the container’s base before putting them inside. - **Sealing Issues:** To ensure a secure closure, use sturdy packing tape. Steer clear of flimsy techniques like paper or rope. To prevent products from moving during shipment, use plastic wrap on individual items and apply heat to shrink them while shipping pallets. ### Fragile Labels for Special Care: - **Notify Carriers:** It’s critical that you designate your products as “Fragile.” With these labels on shipments, carriers will treat your things more carefully, lowering the possibility of damage. - **Label Design:** For the greatest effect, make sure your delicate labels are large, clear, and striking. ### Choosing the Right Carrier Makes a Difference: - **Safety-Focused Carriers:** Select a carrier with an established track record of cautious handling when working with special cargo. - **Carrier Insight:** Certain carriers could provide guidelines for packaging as well as requirements for external packaging. - **Limitations and Weather Considerations:** Certain carriers impose limitations according to the weight, kind, or final destination of your package. The safety of your belongings may also be impacted by local weather conditions. When sending products that are susceptible to temperature changes, such as food or plants, use extra caution and specialised carriers. ## The Best Practices for Packaging Goods for International Shipping Sending expensive or special cargo overseas can be stressful. Here are some crucial packing dos and don’ts to make sure your foreign cargo arrives at the destination securely and safely: ### Do’s - **Research Guidelines:** Learn about the customs laws and packing specifications of the target country before shipping anything. - **Seal Tightly:** To safely seal your item, use premium packaging tape made for shipment. Make sure all seams are sealed shut and strengthen vulnerable areas like corners and edges. - **Select Sturdy Materials:** When choosing materials for international shipment, aim for robust and long-lasting options like corrugated containers or cardboard boxes. - **Make a Clear Label:** Precise labelling is crucial. Put the full address of the receiver on the parcel, along with the postal code. To warn handlers about the contents, consider using international shipping labels that say “fragile,” “handle with care,” or “[dangerous goods](https://www.shiprocket.in/encyclopedia/dangerous-goods/)” (if needed). ### Don’ts: - **Overpacking or Underpacking:** Adding too much packaging material raises expenses and puts strain on the contents, and packing lightly allows objects to move and clash while travelling. - **Using Poor Supplies:** Using cheap packing materials could jeopardise the security of your belongings. Proper cushioning shields objects from collisions and shocks. Use the right cushioning materials to provide a layer of protection for your items. - **Disregarding Weight and Size Restrictions:** Investigate rules and regulations in the destination country where your package is being shipped. This prevents further fees or a package rejection. Take package size and weight into account when calculating dimensional weight for shipping purposes. - **Ignoring Rules:** If you don’t follow shipping and customs laws, You risk delays, penalties, or even having your products seized. Examine the banned goods, export or import limitations, and any particular paperwork needed for the destination countries. To avoid problems, make sure your customs declarations are thorough and precise. ### Bonus Tips: - Consider using a reliable [freight forwarder](https://www.shiprocket.in/blog/freight-forwarders/), especially for bulk goods, to help navigate customs and save time. - Invest in cargo insurance for financial protection in case of damage, loss, or theft during shipping. - Be transparent with your customers! Inform them about shipping times, costs, and potential delays. This will build trust and reduce customer inquiries. ## Expand Your Business Globally with ShiprocketX: Streamlined International Shipping Solutions [ShiprocketX](https://www.shiprocket.in/x/) can make international shipping easier if you’re thinking about growing your company internationally. Their all-inclusive cross-border solutions are made to facilitate global consumer reach. With ShiprocketX, you can send your worldwide orders to more than 220 international destinations. They take care of everything, including customs clearance and shipment, so you can concentrate on expanding your company. Utilising their platform, which offers a variety of shipping options suited to your company’s needs, is the simplest method to ship worldwide. They can handle urgent shipments in as little as 4 days or reasonably priced deliveries in 10–12 days. A customised tracking page to increase client loyalty and shipment security coverage to protect your shipments from in-transit hazards are additional benefits of using ShiprocketX. With specialised account managers and streamlined return management, you can effortlessly oversee your global operations. ## Conclusion There are several factors to take into account when exporting internationally, which may be extremely challenging. Ensuring that your packaging meets all customs rules in the countries to which your items are being shipped and keeping them secure throughout transit depends on how well-made they are. Making sure your goods arrive at their destination on schedule, undamaged, and without encountering any legal problems should be your main priority. You can guarantee a seamless and trouble-free procedure, ensuring that your goods reach securely and on schedule, by paying close attention to how you pack your items and being fully aware of the nuances of international shipping standards. --- ## https://www.shiprocket.in/blog/e-retailing/ --- title: E-Retailing Essentials: Guide to Online Retailing url: https://www.shiprocket.in/blog/e-retailing/ description: Key insights into e-retailing. Learn about its types, benefits, and drawbacks, how it works, and effective strategies to overcome challenges. last_updated: 2023-11-02 source: webpage --- # E-Retailing Essentials: Guide to Online Retailing Electronic retailing has gained immense traction over the last couple of years. What exactly does e-retailing entail? How is it done? Can you do it as well? Selling goods online via the Internet is e-retailing. It can be done in various ways and is a brilliant way to make money. Anyone with the right understanding and a little vision can get into e-retailing. E-retailing is also known as e-tail and internet retail. It works solely on virtual presence. This article elaborates on everything there is to know about e-retailing along with its different types. The article also speaks of the pros and cons of the subject to enable you to come up with the right approach to suit your needs. Let us quickly dive in. *[Image: E-retailing]* ## The World of E-Retailing: Understanding its Basics Electronic retailing or simply e-tailing is the process of selling goods, services, and products over the Internet. Products and services in e-tailing can include B2B (business-to-business) and B2C (business-to-consumer). Retail eCommerce sales reached an estimated [5.8 trillion US dollars in 2023](https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/). Moreover, retail eCommerce sales are expected to exceed [6.3 trillion US dollars](https://www.statista.com/topics/871/online-shopping/#topicOverview) worldwide in 2024. With a projection of 39% growth, global retail eCommerce sales are expected to surpass 8 trillion dollars by 2027. E-retailing needs businesses to customise their business models to capture the sales which can include framing out distribution channels like webpages on the internet, [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/), and shipping or fulfillment centers. Strong distribution channels are important in e-tailing because they enable product movement to the customers. ### The Inner Workings of E-Retailing: Several industries and companies are involved in e-retailing. Several similarities exist in most companies that indulge in e-tailing. These mainly include attractive and engaging websites, well-defined and efficient marketing strategies, proper distribution of goods and services, and the use of data analytics. The success of an e-tailing business depends on strong branding and marketing plans. The websites must be user-friendly and regularly updated to fix bugs and enhance their performance to meet the demands of the customers. Your products and services must also stand out from your competitors to bring value to the purchaser. The pricing must also be well set to attract the consumer to purchase from you. The distribution networks must be efficient and prompt. Customers do not like waiting and having a distributed network enhances your delivery speed. Business practices must be transparent so that customers will be able to trust your brand. Companies can earn added revenues through several online methods. However, the very first source of income is through sales of their products to businesses or any consumer. B2B and B2C model-based companies can earn even through the adoption of subscription-based models like those offered by Amazon and Netflix. Advertising and marketing online are beneficial. By placing the right advertisements on your website, you can make some extra cash. ## Types of E-Retailing There are different methods of e-tailing. These include the following: - **E-retailing through business-to-consumer (B2C) model:** The B2C e-retailing model is the most commonly used business model to sell goods online. It is most commonly used by eCommerce businesses. This model entails the selling of finished products to buyers via the Internet. The goods can be purchased through the website and the products can be shipped from the warehouses and fulfillment centers either by the company or the source itself. Establishing and maintaining good customer relationships are key to successful B2C e-tailing. - **E-retailing through business-to-business (B2B) model:** The B2B model is employed by those companies that sell their products to other businesses or companies. These are retailers including consultants, software developers, [wholesalers](https://www.shiprocket.in/blog/wholesale/), etc. The wholesalers usually sell their products in large quantities from the producers to the businesses. These businesses then sell them to the customers. Simply put, wholesalers can sell their products to businesses that opt for B2C models. ## Weighing the Pros and Cons of E-Retailing In 2024, [20.1% of retail purchases](https://www.forbes.com/advisor/business/ecommerce-statistics/) are expected to take place online. This highlights the growing importance and adoption rate of online retailing. Considering the many benefits it offers, this figure is likely to grow in the future. **Let’s take a look at some of the most common benefits that make e-retail so popular:** - E-tailing is a whole lot more than simply eCommerce businesses. Several conventional stores are now investing in e-tailing. This is because e-tailing costs are lower than having physical stores. It also enables businesses to push products more quickly and reach out to a larger consumer base. It also gives businesses an option to shut down physical stores that are under losses and maintain only stores that have good profit margins. - E-tailing also enables you to automate your processes, thereby cutting down the need for staff and personnel. They can also streamline their processes through the use of data analytics tools. - The best part of e-tailing is that consumer behaviour can be analysed and trends can be established. It gives businesses a better understanding their sales rates and how they can be improved. **However, there are some drawbacks to e-retailing, as mentioned below.** - Maintaining and creating efficient and attractive websites can be extremely challenging. Despite the maintenance costs being lower than physical stores, the making of websites can be quite expensive. When you need to have the infrastructure in terms of fulfillment centers and warehouses, they can cost you large sums. Also, a proper understanding of reverse logistics and returns handling is important to avoid loss-making. - Another drawback is that it does not provide businesses with the immersive experience a conventional store does. The chance to feel, try, and smell products is lost and this can hinder sales rates. Thus, e-tailing fails to provide the same type of customer service that a physical store does. ## Let’s See E-Retailing in Action: Real-Life Examples Although there are several real-world examples of e-tailing, here are some popular ones for you to gain a clear understanding: - **Alibaba Group:** This is the largest e-tailer in China and it operates online entirely. They ship both domestically within China and internationally as well. They have deployed the B2B and B2C e-tailing models as they sell to businesses and consumers as well. Alibaba was the global leader in e-commerce market share with [$780 billion in sales in 2022](https://www.hostinger.in/tutorials/ecommerce-statistics#:~:text=By%20the%20end%20of%202023,future%20as%20this%20trend%20continues.). - **Amazon:** Amazon is the most popular and well-known online marketplace in the world. **Amazon accounts for 37.6% of eCommerce sales**, securing the highest market share of all eCommerce companies. It offers its consumers products as well as subscriptions through its applications and websites. They sell almost every type of product and have several programs for businesses to sell on their platform. ## The Power of Online Retail: A Look at Its Benefits The power of online retailing is well-known. Look at the kind of revenues Amazon makes in a year. That should be proof that online retailing is in great demand. Let us take a look at some of its benefits: - **Accessing markets with ease:** With the internet, reaching out and networking has never been easier. eBay, [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/), [Flipkart](https://www.shiprocket.in/blog/selling-on-flipkart/), etc., are online marketplaces that enable anyone to easily set up an online store and sell easily. - **Minimised overhead costs:** Physical stores are no longer a constraint to selling products. The investment is thus substantially minimised, enabling you to invent brilliant marketing strategies and consumer experiences. - **Room for rapid growth:** All the traditional hurdles of expanding your business through physical stores can be eliminated through online selling. With an effective marketing strategy and efficient scale-up plan, you can increase your sales faster. - **Customer intelligence:** Different marketing tools can be used to attract different target audiences. These tools will also enable you to gain deep insights into your customer’s needs. It can be easily done through different data analytics tools. - **Expanding your market horizons:** The biggest benefit of having premises-based retailers is their ability to reach markets anywhere in the world in no time. They will be allowed to access markets and create demands for their products easily through different tools available for websites. ## Overcoming Hurdles in Online Retailing: Addressing Challenges and Concerns The five major challenges in online retailing are listed below: - **Consumers are expecting multi-channel buying experiences:** With the growth of eCommerce and the developments in the logistics industry, shipping times are largely minimised. Customers are now easily moving between online and offline shopping experiences and hence they expect this kind of service from all businesses. This is one of the greatest hurdles encountered. - **Providing a smooth and hassle-free experience:** Customers expect their shopping experience to be smooth and hurdle-free. When they become regular online customers, they want to be treated in the same manner as how a regular customer is treated in a physical store. Implementing a recording system and using past data can be challenging and expensive. However, loyalty programmes are a brilliant method to give your buyers such an experience. - **Need to stand out and provide something that the others do not:** Consumer experiences help build loyalty towards a brand. Bad experiences do not result in returning customers. Promotions, discounts, offers, free goodies, etc., are a lovely way to stand out and gain the attention of your customers while making them feel special. - **The integration of different technologies is difficult:** Data gathered by companies is growing at an alarming rate and the time taken for analysis of that data is increasing. Finding and combining different solutions and technologies is difficult and it is important to ensure that these do not affect your other operations. Large amounts of investment and research are needed to create a unified channel to meet all your requirements. ## Conclusion E-retailing is slowly replacing the conventional form of shopping. Several companies are investing large amounts of time and money to make online shopping equivalent to the experience provided by conventional physical stores. E-retailing is a process of selling goods and services virtually. Virtual selling mainly happens using either B2B or B2C models. Both of these have their pros and cons. Choosing what model you need to use will depend on how and with whom you want to sell your products. Although online retailing has its advantages, it comes with its own set of challenges that need to be addressed. However, e-retailing is certainly the future, and starting your own e-tailing business will help you scale your business at a faster rate and help you gain more profits in shorter spans. --- ## https://www.shiprocket.in/blog/packing-cargo-for-air-freight/ --- title: Packing Cargo for Air Freight Shipment with CargoX url: https://www.shiprocket.in/blog/packing-cargo-for-air-freight/ description: Efficiently pack cargo for air freight with CargoX. Essential tips & tricks for ensuring safety, and meeting regulations for smooth shipments. last_updated: 2023-11-02 source: webpage --- # Packing Cargo for Air Freight Shipment with CargoX Have you ever wondered why so much science and effort goes into the art of packing? When you are shipping consignments through airways, it is hard to overestimate the cruciality of well-packed cargo. Airlines are known to have a great cut capacity and the cargo prices have been known to skyrocket largely in recent times. When you pack your cargo without care, they may be subjected to great damage which can cause your business losses and lead to customer dissatisfaction. This blog will help you understand the importance of packing your cargo right for air freight. You will also learn about different tips and tricks to pack your cargo well to avoid the consequences of inadequate packing. *[Image: Packing Cargo for Air Freight Shipment with CargoX]* ## Why Proper Packing Matters for Air Freight Shipments? When you transport your shipments by air, packing holds great importance in maintaining the safety and integrity of the products. Cargo sent via airways are transported at extreme speeds and undergo tedious handling. It is of absolute importance to ensure that they are properly packed to withstand the rigorous handling during air shipping. **Here are a couple of reasons why proper packing matters for air shipping:** - **Security from damage:** Proper packing of air shipments is crucial for protecting goods during transit. Cargo shipped by air can be subjected to intense turbulence, vibrations, movements, and stresses while in transit. Proper cushioning, fillers, and wrapping are necessary to help in shock absorption and prevention of damage caused by these impacts. Durable and resistant packing materials that are moisture-safe and capable of withstanding weather conditions help in the safe delivery of parcels in optimum conditions. - **Maximisation of space utilisation:** Streamlining space utilisation is a primary concern for air freight. This is all the more important when cargo space is at a premium. The right packing allows efficient use of space and minimises wasted space. This in turn reduces shipping prices. Through the use of compact and stackable packing options like standardised containers, pallets, crates, etc., you will be able to maximise the volume of cargo shipped in an aircraft. This will help with saving on air shipping. - **Compliance with airline regulations and other rules:** Every aviation authority has its own set of criteria that must be met while shipping via air. They have their rules that pertain to packing as well. These regulations ensure that the cargoes comply with the safety standards, which help minimise the probable risks during shipping. By adhering to these regulations, proper packing and labelling can be mastered. If you fail to comply with these [air cargo shipping rules](https://www.shiprocket.in/blog/international-air-cargo-standards-and-regulations/), it can result in delays, fines, and shipment rejections. - **Optimisation of customs procedures:** Proper packing plays a crucial role in enabling smooth costume procedures. The authorities need precise information about all the contents shipped within a consignment. Distinct labelling and packing allow you to expedite this inspection process and minimise the likelihood of delays and scrutiny measures at the customs office. - **Elevating speed and efficiency:** Efficient packing methods elevate the overall efficiency and speed of air freight operations. Well-planned and organised labels and packing procedures enable easy identification and handling that minimises the time needed for loading and unloading goods. It hastens transit times and makes sure that shipments make it to their destinations within the desired timeframe. ## Essential Tips for Packing Your Cargo for Air Freight When you ship goods via air, you will need more than simply placing them in different boxes and taping them up. There are several additional factors to consider while shipping via air route like the limitations concerning cargo size, security needs, and the type of packing needed. **Here are a couple of tips to enable smooth packing of your cargo when you’re shipping via air:** - **Understanding restrictions on dimensions of cargo:** Several restrictions are placed on the size of cargo that can be shipped by airways. The height, width, and length are key factors that are constrained when you ship using air transport. The **cargo dimensions are restricted to 2.44x 3.15 meters.** When you follow special equipment guidelines, you will be permitted to ship consignments that exceed these limits. - **Understand the regulations for shipping goods via air:** The goods shipped in aircraft are subjected to an inspection by the air security team both before loading and at the arrival destination. The inspection can happen in a consolidated manner, piece-by-piece manner, or using the approved consignor method. Thus, by ensuring that your cargo is fit inside and complies with all the regulations, you can hasten this process. By understanding your security regulations well, you will encounter fewer roadblocks. - **Choosing the right packing material:** To ensure the security of your shipments, you must keenly evaluate the type of material chosen while shipping by air. Reused boxes will not provide the sturdiness and security needed for air shipment. Using double-walled boxes can help you keep your shipments secure. It is well suited for [fragile shipments](https://www.shiprocket.in/blog/how-to-ship-fragile-items-to-out-of-country/). - **Cushioning and space between items:** Enough room must be provided while packing different items into a single container. They must have adequate cushioning between them to ensure that they are not damaged when the parcel is subjected to shocks and stresses. Corrugated inserts and bubble wrap are simple packing elements that can do the trick in most cases. - **Packing tape for security and sealing:** After securely placing your shipment contents within the box, you can fasten it using tape. Your shipment must be properly sealed to avoid opening and loss of items. No mildew or other contaminants will enter when you seal your parcels properly. Using thick and durable packing tape will help you seal your shipment boxes well. - **Proper distinct labelling:** The boxes and individual contents within a consignment must be properly labelled as per the regulations to make sure that the crew knows the owner of the products. If your shipment contains fragile items and is only intended for top-loading, then you must indicate it in the packing of your cargo. Dangerous and harmful commodities must also be labelled. - **The inclusion of a [commercial invoice](https://www.shiprocket.in/blog/what-is-meant-by-commercial-invoice/):** An invoice must be placed within your shipment for the customs staff to identify the shipment’s origin and contents. Customs can delay your shipment if the invoice is missing. It can also result in fines and the consignments will only be released once the right paperwork is submitted. Ensure that the invoice is an appropriate one from the right business and that the items along with their value are included. In this manner, customs will be able to verify products and swiftly ship your shipments. ## Expert Advice for Efficient and Secure Packing Efficient packing is necessary for successful international shipping via airways. Here are some tips to ensure secure packing for air shipping: - **Choosing quality packing materials:** The right tools are needed for quality packing. Using sturdy boxes, heavy dirty packing tape, proper cushioning material, foam, bubble wrap, and strapping materials will ensure that shifting is minimal during transit. - **The right documentation and adequate labelling:** Proper labelling and extensive documentation are needed for air shipping. Ensure that you distinctly label your packages along with the necessary handling instructions, destination details, and customs forms to expedite your customs processes. - **Integrity of inner packing:** Wrapping every individual component of your shipment is necessary for security. They must be protected to endure moisture, vibration, and impact. You can also employ partitioning within boxes for better reinforcement to eliminate any type of friction between items. - **Being mindful of the environmental factors:** The climatic conditions must also be accounted for while choosing packing material. Moisture-resistant materials may be required when shipping to areas with wet climates. Temperature and humidity-controlled packages should be used when required. - **Testing and quality assurance:** It is always a good practice to conduct quality checks regularly and with great precision. You can also try different testing methods to stimulate the conditions that the shipment could undergo during transit. It ensures that your [packaging](https://packaging.shiprocket.in/) can withstand the rigours of international shipping and protect your goods properly. ## Consequences of Improperly Packed Cargo in Air Freight You might be wondering why packing for air freight is so crucial. What could go wrong if you slack off on your packing? Here are some of the consequences of improper packing of cargo for air freight: - **Shipments can get damaged:** When your cargo is improperly packed, it might be susceptible to damage during cargo handling or shipping. This is more likely when you are shipping dangerous goods and harmful chemicals. - **Cargo may be rejected and deemed unfit for air shipping:** Ultimately any shipment can be rejected by an [aircraft carrier](https://www.shiprocket.in/blog/international-air-cargo-carriers/) if it is not packed properly. It leads to fines, added expenses, and delays in shipments. This will further halt the remaining tasks in the supply chain and disrupt your entire business. ## Leverage the Expertise of CargoX If the necessary shipping guidelines are not followed when shipping parcels through the air route, many things can go wrong. To reduce the chances of mistakes and thereby delays that can largely affect your supply chain processes, you should seek the expertise of a professional freight forwarder like [Shiprocket’s CargoX](https://www.shiprocket.in/x/cargox/?utm_source=shiprocket.in&utm_medium=Homepage&utm_campaign=CargoX). CargoX is an efficient international shipping solution that simplifies the logistics complexities for eCommerce businesses. It facilitates quick, secure, and reliable international air cargo shipments. It also promises transparent logistics operations with complete visibility. You don’t even have to worry about any hidden charges or weight restrictions. With digitised workflows and an extensive global network of couriers, CargoX caters to a wide range of destinations. You also get access to customised solutions within your budget. CargoX ensures SLA compliance and seamless customs experience across over 100 countries. ## Conclusion Packaging is of paramount importance when it comes to shipping consignments through air. It requires proper research and demands meticulous attention to detail. Packing is not simply about placing items into boxes and sealing them. When you ship consignments in aircraft, the goods will be subjected to shock, stress, and vibrations that can damage the products and hinder their quality. By adhering to the shipping guidelines and the comprehensive tips and tricks that are mentioned above, you can ensure safe, secure, and timely deliveries of your shipments. Improper packing can result in loss, damage, and rejection of parcels. Avoid all of these by packing your products using the finest and most appropriate packaging materials. --- ## https://www.shiprocket.in/blog/reasons-why-you-should-use-an-international-courier-service/ --- title: 9 Reasons Why You Should Use An International Courier Service - Shiprocket X url: https://www.shiprocket.in/blog/reasons-why-you-should-use-an-international-courier-service/ description: Discover 9 key reasons why you should use an international courier service for efficient shipping and seamless global connectivity. last_updated: 2023-11-24 source: webpage --- # 9 Reasons Why You Should Use An International Courier Service As you expand your eCommerce business across borders, the adage holds: “Many hands make light work.” Just as you need a large and more efficient team to navigate the complexities of [global shipping](https://www.shiprocket.in/blog/worlwide-shipping/) and make your operations smooth, investing in reliable shipping solutions becomes indispensable for competing and succeeding in the international marketplace. Ever since online shopping became a norm for many worldwide, the international courier service industry has been booming. The market size of global courier services valued at USD 438.5 billion in 2023 is predicted to reach [USD 466.79 billion in 2024](https://www.thebusinessresearchcompany.com/report/courier-services-global-market-report), demonstrating a [6.5% compound annual growth rate](https://www.thebusinessresearchcompany.com/report/courier-services-global-market-report) (CAGR). Many firms, from large-scale to medium—and small-sized businesses, use international courier services to ship a variety of goods around the globe. This blog will explain 9 reasons why you should use an international courier service for shipping your orders, documents, and other important international parcels. ## The Increasing Need For Global Shipping Solutions Online shopping is almost becoming borderless in today’s interconnected world. As the access and adoption of the global internet is rapidly growing, with more than five billion internet users worldwide, the percentage of people making online purchases is ever-increasing. In 2024, experts estimate retail eCommerce sales to exceed [USD 6.3 trillion](https://www.statista.com/topics/871/online-shopping/#topicOverview) worldwide, and this figure may reach new heights shortly. There is no wonder you see a soaring demand for global shipping solutions. Businesses are expanding their reach across borders more frequently as consumers seek products from different corners of the globe. **Let’s see some of the key reasons behind this increasing demand:** **Globalisation**: The number one reason is the globalisation of markets. Businesses are tapping into international opportunities to expand their customer base and leverage new markets. Therefore, they require robust shipping solutions to cater to customers sitting across the border, and smoothly facilitate the movement of their goods between nations. **eCommerce Boom**: Another factor is the unprecedented growth of the eCommerce industry, with more consumers turning to online shopping for convenience and variety. Recent eCommerce statistics show that nearly [33% of consumers worldwide are shopping online](https://www.hostinger.in/tutorials/ecommerce-statistics#:~:text=These%20eCommerce%20statistics%20indicate%20that,over%20the%20next%20four%20years.) to fulfill their needs, which is a stark 5% increase from 2022. In fact, you’re bound to see a user penetration of 53.9% in 2024 and 63.2% in 2028, approximately, as per experts, converting about 4.5 billion people into eCommerce market consumers in the next four years. Consequently, there’s a surge in the demand for efficient shipping solutions to complete orders and satisfy customers worldwide. **Customer Expectations**: Customers’ delivery expectations in today’s maddeningly fast world are going off the roof. They want hassle-free shipping options and swift deliveries in no time. [60%](https://www.ingrid.com/blog/consumer-delivery-expectations) of global buyers expect same-, next-, or two-day eCommerce delivery. This also influences their purchase decision. Thus, firms catering to today’s impatient customer base need to adopt shipping solutions that offer transparency, tracking capabilities, and timely delivery, regardless of geographical distance. **Supply Chain Optimisation**: Companies in international trade now often focus on optimising their supply chains to improve efficiency and alleviate their operational costs. Integrated global shipping solutions are a major contributor to organising businesses’ tasks and schedules. Firms hire these shipping experts to streamline supply chain operations and deliver raw materials, components, and finished products in time to satisfy market demands. ## Why You Should Opt For An International Courier Service? The consumer’s interest in buying goods online from anywhere in the world has created an even greater need than before for efficient and reliable shipping services. **Here’s a compelling list of 9 reasons why you should use an international service:** ### Market Expansion You may have thought of or could already be targeting the international market! It’s a common story for most growing brands these days. They want to expand their horizons and have an international customer base. International courier services can be your reliable partner in this growth trajectory, as they offer convenient ways for businesses of all sizes to ship products globally with utmost ease. These shipping firms usually have a wide global network that helps you reach a worldwide audience. They help businesses with regular shipping needs to open a business account with international shipping companies and get a discounted price for the same. ### Reliable Services A reliable international courier company ensures that your customers receive their orders in the promised time frame in perfect condition. They look after your shipment throughout the journey and take the necessary measures required at every step. This reliability factor becomes all the more important when it comes to long-distance transport, like from one country to another. ### Door-to-door Delivery Convenient and cost-effective [doorstep delivery](https://www.shiprocket.in/blog/door-to-door-delivery/) is another big reason why you should use an International courier service. The shipping company personnel efficiently collect shipments from your doorstep and deliver them directly to your specified recipient’s address. They have arrangements for all logistics and other resources required in the international shipping journey, from port to port and to the final destination. It takes the burden of arranging these logistics off your shoulders. ### Advanced Tracking Ability The use of advanced tracking technology is also a reason why you should use international courier services. They employ sophisticated technology to give you real-time updates on your products in transit, which allows you to monitor them and rectify any on-the-way issues immediately. Moreover, you can also update your customers about their shipments to give them a greater buying experience. Customers nowadays care a lot about receiving constant updates on the whereabouts of their orders. ### Speedy International Delivery Competent international courier services are popular for having an impressive speed of delivery for international shipments. They have a strong global shipping network that allows them to swiftly deliver your orders in a dedicated time frame. Some firms also have special teams of international shipping experts to execute and manage the process. It takes away the need to schedule shipments ahead of time. Therefore, hiring a shipping company to do the job for you makes your international deliveries quicker. ### Financial Gain Numerous major corporations have the potential to delegate approximately 20% of their shipping requirements to courier services, largely driven by the increasing need for expedited customer deliveries. Consequently, if your business has frequent shipping requirements throughout the year you can capitalise on the diverse shipping options provided by these international courier services. It can help you optimise cost savings by scheduling shipments during off-peak periods. ### Regulatory Compliance You often have to grapple with intricate regulatory procedures and customs protocols while shipping internationally. This is one of the most persuasive reasons why you should use international courier services. The dependable shipping solutions they provide help your business adhere to international regulations of different countries and get through customs clearance easily. It mitigates shipping delays for you and saves you from penalties linked with non-compliance. ### Flexible Shipping Options When it comes to shipping, many things come into play, including urgency, size, and weight of your shipment. International Courier services tailor shipping options to fit your needs and provide a plethora of them to you. You can compare different options and pricing structures to select the most suitable one. For instance, many shipping companies offer [next-day or two-day deliveries](https://www.shiprocket.in/same-next-day-delivery/) for urgent packages. ### 24/7 Customer Support Still wondering why you should use an international courier service? Well, another advantage is that you’ll have 24/7 customer support available to you amidst your international shipping process. This kind of customer service is important because you may need the whereabouts of your package or any resolution related to it at any time. For instance, in case of a delay in delivery, you can contact your shipping company’s customer care. They take full accountability and responsibility for your international shipment and hence are available to assist you at any hour. ## ShiprocketX: Reliable International Shipping Solutions Do you need a reliable partner to ship internationally? Then look no further than [ShiprocketX](https://www.shiprocket.in/x/?utm_source=google&utm_medium=cpc&utm_content=Brand&utm_campaign=SRX_Brand_Exact&utm_term=shiprocket%20x&gad_source=1&gclid=CjwKCAjw5v2wBhBrEiwAXDDoJUc6lsl9wxo3S_iTj2-eowVZWCxKdQCZ5LqYA6AaoUIYJ8jmUXuNNxoCYE4QAvD_BwE), a product of Shiprocket. They provide adept and lightning-fast international courier service with their 11+ years of experience in logistics. Their team of dedicated international shipping experts has catered to over 2.5 lakh Indian sellers who rely on their brand for their cross-border shipping needs. With ShiprocketX, you can ship to over 220 locations worldwide. You can also access transparent B2B doorstep deliveries to any international location without any weight restrictions. Stay worry-free with real-time updates through their advanced tracking system, designed to help you monitor your shipment’s progress. Also, keep your customers at peace by giving them regular shipping updates using Email and WhatsApp messages. Our customer support is there to assist you around the clock. Talk to our experts when in need, as they effortlessly resolve in-transit issues for you. ## Conclusion International Courier services are like fuel to a business’s engine for conducting international trade. The wheels, vessels, and wings that carry your international cargo need an efficient leader to get them in line for superfast, hassle-free, and zero-defect deliveries. The captains steering these ships are shipping companies that make this process a cakewalk for you. They serve as indispensable components of eCommerce operations, enabling efficient [order fulfillment](https://www.shiprocket.in/ebooks/order-fulfillment/) and, ultimately, customer satisfaction. It’s highly important to latch your business with a shipping partner and select an appropriate one to make successful international deliveries and enhance your global reach. --- ## https://www.shiprocket.in/blog/why-are-dimensions-required-for-air-shipment/ --- title: Why Are Dimensions Needed to Quote Air Shipments? url: https://www.shiprocket.in/blog/why-are-dimensions-required-for-air-shipment/ description: One of the key requirements for calculating air shipment cost is the cargo dimension. The information is also required for aircraft selection. last_updated: 2023-11-27 source: webpage --- # Why Are Dimensions Needed to Quote Air Shipments? The demand for air shipments is on the rise as businesses are trying to provide quick deliveries to their customers across borders. As per the International Air Transport Association (IATA), even though air shipment forms just about [0.5% of the cargo by volume](https://www.iata.org/en/programs/cargo/sustainability/benefits/#:~:text=Air%20cargo%20transports%20over%20US,economies%2C%20and%20the%20global%20community.), it makes up [35% of the international trade by value](https://www.iata.org/en/programs/cargo/sustainability/benefits/#:~:text=Air%20cargo%20transports%20over%20US,economies%2C%20and%20the%20global%20community.). Air cargo ensures smooth delivery and short transit time which makes them suitable for time-sensitive and urgent cargo. This is why many expensive businesses are choosing this mode of shipment to serve their customers. The dimension of the shipment plays a critical role in determining the cost of air shipment. In this article, you will learn why dimensions are needed to quote air shipments accurately, the key dimensions to get the quote, challenges in aircraft selection, and more. Read on to find out! *[Image: Role of Dimensions in Determining Air Shipment Charges]* ## Why Dimensions are Vital for Air Shipment Quotes? Dimensions are an essential component for determining air shipment costs. But why are dimensions needed to quote air shipments? Why isn’t it possible to compute the cost without this information? Well, providing accurate measurements about your shipment to the cargo company helps them assess the space it will occupy on the aircraft, which is crucial for calculating the shipment cost. ## Significance of Accurate Dimensions in Air Shipments Air freighters are known for their speed, efficiency, reliability, and widespread coverage. When booking air freight, you must share accurate information about your shipment and accompany it with relevant documents. Air cargo is either transported in a passenger plane or a cargo-only plane. The type of products being shipped as well as the accurate dimensions of the shipment helps determine which of the two options is better suited. Acceptable dimensions vary depending on which type of plane your cargo is being loaded into. Here is a look at the [cargo height](https://www.shiprocket.in/blog/air-cargo-dimensions/), width, and length for different types of planes: ## Key Dimensions for Air Freight Quotes: What Information is Essential? **The key dimensions of cargo needed for requesting an air freight quote include the following:** - Length - Width - Height - Weight - Count (Number of Cargo) Accurate knowledge about cargo weight as well as its volume is essential for calculating air freight charges. The cost is estimated based on the gross weight and volumetric weight of the cargo. **Let us understand what these two encompass:** - Gross weight is the total weight of the cargo. This includes its pallets and packaging. - [Volumetric weight](https://www.shiprocket.in/volumetric-weight-calculator/) includes the cargo volume converted to the equivalent of its weight. Simply put, it is **(length*width*height) in cm/6000** The higher among the two, gross weight and volumetric weight, is considered the [chargeable weight for the shipment](https://www.shiprocket.in/blog/chargeable-weight-for-air-freight-shipments/). ## Entering Cargo Dimensions: Navigating the Cargo Section of Quote Requests To request a quote, you need to enter the dimensions in the cargo section. **This can be done in two easy steps given below:** - Enter the length, height, and width of the cargo - Enter the weight of the cargo ## Challenges in Aircraft Selection without Proper Measurements It can be challenging to select the right aircraft for shipping your goods if you do not provide accurate measurements of your cargo. As mentioned above, different aircraft have different acceptable dimensions for cargo. Thus, to determine which aircraft is suitable for transporting your goods, you must provide the correct dimensions. ## Maximum Cargo Dimensions for Air Freight Shipments There are certain height, weight, and length restrictions when it comes to air freight cargo. **The maximum cargo dimensions for regular air freight shipments are as follows:** - **Total length –** 125 inches (3.15 meters) - **Total width –** 96 inches (2.44 meters) ## Understanding Air Freight Cargo Height Restrictions Height is a crucial consideration when it comes to air freight cargo. Your product along with its external packaging must be below 163 centimetres in height. While 163 cm has been set as the height restriction for general cargo, it is suggested that the height of your package does not exceed 160 cm. By adhering to this regulation, you can ensure your cargo is transported smoothly. The size will fit the lower cargo hold of cargo flights as well as passenger aircraft. The main cargo hold of most of the cargo aircraft is 305 cm in height. A cargo that exceeds 160 cm can be shipped in [cargo aircraft](https://www.shiprocket.in/blog/international-air-cargo-carriers/). The maximum air transport height restriction for oversized cargo is 305 cm, though it should preferably be 300 cm. ### How to Deal with Cargo that Exceeds Standard Dimensions? If a cargo exceeds the standard dimensions, then it may require special packaging material. You may even require a special charter service to ship it to its destination. ## CargoX: Ensuring Smooth Air Transportation Complying with Permissible Cargo Dimension Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) can be your perfect partner if you are looking for international air cargo shipment. It is known to offer hassle-free service at competitive rates. It has a global network spanning numerous countries that facilitates quick service without compromising on security. You can expect the service provider to pick up your cargo within 24 hours after requesting the service and timely delivery of goods to the mentioned destination. CargoX is well aware of the permissible cargo dimensions for air freight and adheres to the height, weight, and width restrictions to ensure a smooth transition. Likewise, the reputed shipment company has complete knowledge of the various documents required to transport different kinds of goods to various countries. By taking care of all these details it ensures your shipments reach the desired destination timely without any hindrance on the way. The company offers different shipping plans to match varied requirements and budgets. It ensures complete transparency in its dealings. It gives an insight into the shipping process to the clients at every step. The cost involved is communicated clearly in the beginning with no hidden charges involved. You can track your shipments in real-time to keep a check on their status at all times. ## Conclusion This blog was to give you a clear understanding of why dimensions are needed to quote air shipments and the key dimensions required to compute air freight charges. As a business owner aiming to expand your business in the global market, you must learn about the various clauses associated with air shipments, including cargo height, width, and length restrictions. Keeping a check on the dimensions and ensuring they adhere to the set norms is necessary to ensure a hassle-free transition. Accurate information about the same must also be provided to the shipping company to get a quote for air shipments. By seeking assistance from a reputed shipping company, you can get complete guidance on the matter and get the process completed efficiently. --- ## https://www.shiprocket.in/blog/bill-of-exchange/ ```markdown --- title: Bill of Exchange: Explained for International Trade url: https://www.shiprocket.in/blog/bill-of-exchange/ description: Explore the complexities of Bill of Exchange. Learn how they function, their distinct characteristics, roles, different types, and more. last_updated: 2023-10-11 source: webpage --- # Bill of Exchange: Explained for International Trade How do you settle accounts in international trade? What kind of documents support such actions? In the international trading world, most trading happens based on credit. Cash-based trading is almost non-existent. Instead, a bill of exchange is a document that supports such transactions. It is a promise written between the instruments of international and domestic trade transactions. This blog details all there is to know about the bill of exchange, how it works, and some examples to help you understand it. It also talks about the layout and structure of the bill of exchange, its distinct traits, and more. Let us dive in. *[Image: Bill of Exchange]* ## Bill of Exchange: An Introduction A written document used in international trade that binds one entity to pay a specified amount to the second entity on demand or at a specified date is known as a bill of exchange. It is very similar to a promissory note. It can be drawn by a bank or even an individual. It is transferable by endorsements. A bill of exchange helps international traders to complete transactions. However, it is important to note it is not a contract. It simply specifies the terms and conditions of a transaction like the credit terms and accrued interest rate. ## Mechanics of the Bill of Exchange: Understanding its Functionality A bill of exchange transaction can have up to three parties involved. The party that pays the amount specified in the bill of exchange is called the drawee. The receiver of the sum is called the payee. The drawer is the one that ensures that the drawee pays the payee. The drawer and the payee can be the same entity unless the powers of the drawer are given to a third party to create the bill of exchange. Unlike a cheque, a bill of exchange is a written document. It pays for goods and services purchased. It only includes the terms of the contract. It can specify when the payment is due or demand payment on a specified date. Usance is the term used for the period between the billing and payment. Interest is not paid with the bill of exchange. Hence, they are essentially post-dated cheques. When payment is delayed, interest may be accrued as per the rate specified in the document. Conversely, the transfer can be made at a discount as well. The date and time along with the amount and parties involved must be highlighted. When a bill of exchange is issued by a banking institute, it is called a bank draft. The bank that issues the bill must ensure payment. It is called trade drafts when they are issued by individuals. In case the payment must be done immediately, they are known as sight drafts. If the payment must be made in the future, it is called a time draft. ## An Example of a Bill of Exchange For instance, consider a company PQR that buys machine parts from a supplier company IJK for about Rs. 10000. IJK draws a bill of exchange and hence becomes the drawer and the payee. The time stipulated for payment would be 90 days for instance. PQR is now the drawee and will accept the bill of exchange and the goods will be ready for shipping. The bill of exchange will be presented to the drawee for payment after 90 days. Thus, the bill of exchange acts as the acknowledgement sheet between the two entities. ## Structure and Layout of the Bill of Exchange The structure of a bill of exchange is not very complicated. It requires a couple of straightforward details. Here is what a bill of exchange will need: - Drawer’s address and name - Drawee’s address and name - Amount to be paid - Date and time of transaction - Maturity date - Signatures of acknowledgement by both parties for authorisation ## Distinctive Traits of the Bill of Exchange A legally binding document that orders one party to pay a fixed amount to another party is one of the most notable features of a bill of exchange. It can be drawn in any form of currency. However, a bill of exchange is often settled in the currency of the issuing country. This document is transferable and can be endorsed to another party. It serves as a surety of payment and it is usually accompanied by another document termed promissory note. When the drawee fails to pay the specified amount on the due date, the holder will be allowed to exert legal action to enforce payment. ## Global Trade Dynamics: The Role of the Bill of Exchange The terms for international trade can be extremely complicated and there are different currencies involved in this process with different parties. They also have different legal regulations and time zones. In such cases, a bill of exchange comes in handy. It is an important document that the exporter writes to the importer. Interestingly, a bill of exchange can include a third entity. The bill can be issued by a bank that becomes the third entity listed on the bill of exchange. In cases where the importer dishonours the bill and fails to make the payment; the payee is liable to complete the payment to the exporter. ## Endorsing the Bill of Exchange: Essential Processes Bills of exchange are transferable between parties. Such a process is called endorsement and it minimises the risk to both parties when the buying party fails to make the payment. Endorsement is a process by which the drawer of the bill shifts the rights to gain the payment under the bill to another party. It is a crucial aspect of negotiation that enables them to function as a payment method and credit instrument in business transactions. ## A Comparative Analysis: Promissory Notes, Letters of Credit, and Bills of Exchange The table below highlights how bills of exchange are different from promissory notes and letters of credit. | **Promissory Note** | **Letter of credit** | **Bill of exchange** | |---------------------|----------------------|----------------------| | A document written by one entity that stipulates the payment of a specified amount to another entity on a specified date. | A document issued by a bank or any other institute on behalf of a purchaser to ensure payment to the supplier on meeting the demands specified in the document. | It is a document that is an unconditional order in writing issued by a seller to a buyer to pay a stipulated amount on demand or a specified future date. | | The only parties involved are the borrower and lender. | The seller, buyer, and the issuer are involved. | The supplier, buyer, and the payee are involved. | | Depends on the trust and relationship between the entities. | Ensures payment to the supplier if the conditions are met, thereby reducing the purchaser’s risk. | Payment might or might not be assured based on the acceptance and financial standing. | | Can be due on the specified date or on demand. | The payment will be due when conditions are met. | They have a stipulated due date or can be done on demand. | | Used in informal lending and borrowing instances. | Used in international trade to enable secure transactions. | Used domestic and international payments. | | Negotiability depends on the terms. | It is a non-negotiable agreement. | Negotiability depends on the terms. | ## Exploring Variants: Different Types of Bills of Exchange There are various types of bills of exchange, such as: - **Sight Bill of Exchange:** It is payable on demand or a stipulated date post-presentation of the bill. - **Time Bill of Exchange:** Such a document ensures that payment is to be made on a set date and not on demand. - **Usance Bill of Exchange:** Such a bill is payable after a set period, typically ranging several months. - **Trade Acceptance Bill of Exchange:** Such a document is used in international trade and is accepted by the supplier of the goods to the buyer. - **Accommodation Bill of Exchange:** It is mainly created to provide financial accommodation to a third entity like a friend or relative. ## Terminology Decoded: Essential Bill of Exchange Definitions Important terms of the bill of exchange are given below: - **Drawer:** The issuer or the creator of the bill of exchange is called the drawer. - **Drawee:** The entity in charge of making the payment is called the drawee. - **Payee:** The entity to whom the payment must be made is called the payee. - **Acceptance:** The act where the drawee agrees to pay the amount is called acceptance. - **Endorsement:** The transfer of ownership of the bill of exchange to a third entity is called endorsement. - **Maturity date:** The date when the payment is due and payable is called the maturity date. - **Noting:** Recording any dishonour and protest by the drawee or payee is called noting. - **Discounting:** The act of selling a bill of exchange to a bank or institution at a lower rate is called discounting. ## Conclusion A written document that involves the amount to be paid by a customer when demands are met by the seller is called a bill of exchange. It is a written proof that is mostly used in foreign commerce. It is a document that is accepted and acknowledged by both parties. A bill of exchange can have up to three entities involved. The seller can take legal action when the customer fails to make the payment on a specific date or on-demand based on what is mentioned on the bill of exchange. This document acts as proof during international trade. It is not a contract but has the terms of the contract. ``` --- ## https://www.shiprocket.in/blog/benefits-of-international-courier-for-cross-border-shipments/ --- title: Benefits of Using an International Courier for Your Cross-Border Shipments - Shiprocket X url: https://www.shiprocket.in/blog/benefits-of-international-courier-for-cross-border-shipments/ description: Partner with international shipping solutions to enjoy fast, reliable deliveries and expert handling for cross-border shipments. last_updated: 2023-11-24 source: webpage --- # Benefits of Using an International Courier for Your Cross-Border Shipments Companies need to extend beyond national borders in today’s globalised economic environment. This sometimes involves creating relationships with international companies or establishing operations elsewhere. However, depending only on digital communication, such as emails and the Internet, might not be sufficient for efficient business communications. International courier services are essential services that provide several advantages to enable seamless cross-border operations. In 2021, the market value of global courier services was [USD 381 billion](https://www.alliedmarketresearch.com/courier-services-market-A06423#:~:text=The%20global%20courier%20services%20market,from%20one%20place%20to%20another.). It is expected to reach [USD 658.3 billion by 2031](https://www.alliedmarketresearch.com/courier-services-market-A06423#:~:text=The%20global%20courier%20services%20market,from%20one%20place%20to%20another.), growing at a [CAGR of 5.7% from 2022 to 2031](https://www.alliedmarketresearch.com/courier-services-market-A06423#:~:text=The%20global%20courier%20services%20market,from%20one%20place%20to%20another.). Here, we’ll look at the benefits of employing an international courier in the contemporary corporate climate and how they are essential for helping companies navigate and stay competitive. ## Advantages of Utilising the Service of International Couriers (List 15) International courier services play a vital role in facilitating global trade and personal international exchanges. These services specialise in the efficient and secure transportation of goods, documents, and parcels across international borders. Here are some of the key advantages of utilising the services of an international courier: ### Quick and Dependable Delivery: Shipping your goods quickly and securely is the top priority for international courier services. They provide a selection of expedited shipping choices to guarantee your shipments arrive at their destination on time. These services are very important when shipping essential papers, perishable commodities, or commercial supplies that must be delivered on time. With the courier’s efficient process, you can benefit from reduced transit times. There is a guarantee that your items will arrive on time, thanks to the international courier services’ effective logistical networks and specialised transportation routes. ### Global Reach: The extensive global reach of international courier services is one of their primary advantages. These firms work across continents to operate vast networks that enable them to transport and deliver items to any location, including the most remote and inaccessible places. Mailing to far rural areas or big urban centers, the efficient couriers will take care of the need. ### Tracking and Visibility: International couriers offer transparency and accountability all the way through the delivery process, whether you’re an individual monitoring a personal consignment or a corporate tracking cargo. With international courier services’ advanced tracking systems, you can see the current status of your goods in real-time. You may easily trace the progress of your package from collection to delivery and receive information at every stage. You can safely manage shipments, plan for delivery, and make well-informed choices on your logistics operations with this enhanced knowledge. ### Secure Handling: International courier services prioritise the safe and secure handling of your goods since safety is crucial when transporting sensitive or valuable things. To safeguard your belongings during the shipping process, these firms employ strict security procedures that include tamper-evident packaging, safe storage facilities, and skilled staff. International couriers use specific handling techniques to reduce the possibility of damage, theft, or loss during the transport of everything from delicate items to expensive commodities. You can ensure the safety of your cargo by using [reliable international couriers](https://www.shiprocket.in/blog/international-couriers-in-india/). ### Customs Expertise: [Customs processes](https://www.shiprocket.in/blog/customs-clearance-for-air-freight-shipments/) and regulations are intricate when shipping over international borders, but international courier services have the know-how to make this process run smoothly. They help with filing paperwork, getting licenses or permissions, and making sure customs procedures are followed to prevent problems or delays. International couriers use their knowledge of customs to speed up the clearing procedure and guarantee smooth cross-border delivery. ### Insurance Options: International courier services provide insurance alternatives to cover your cargo in case of accidents or unanticipated occurrences that may arise during transportation. This gives an extra layer of safety for your shipments. Usually providing monetary compensation or replacement value in the case of an insured incident, these insurance plans protect against theft, damage, or loss of your belongings while in transit. It is possible to reduce the financial risk of shipping pricey or irreplaceable products by choosing insurance coverage, which offers financial stability and peace of mind during the shipping procedure. ### Convenience: International courier services provide door-to-door cargo collection and delivery, making them the most convenient option available. You can schedule a pickup from your residence or place of business at a time that works for you, saving you from having to make several visits to post offices or drop-off sites. Your belongings are picked up and then delivered straight to their destination, saving you the trouble of handling logistics and transportation arrangements. You can concentrate on other things because this convenience expedites the shipping procedure and saves you time and effort. ### Time Savings: From reduced transit times and guarantee that your items arrive on time thanks to their effective logistical networks and specialised transportation routes. ### Customer Support: International courier services offer dedicated customer support to assist you with the cargo process. Customer service representatives can help you with any issues you may be having, including inquiries about shipping charges and item tracking. They will answer any queries or concerns promptly and are accessible via phone, email, or online chat. ### Customised Services: Customisable delivery options are provided by international courier services to suit your specific needs and preferences. They can provide special handling for delicate or perishable items or inventive shipping methods. They ensure that your shipments are handled with care and delivered just the way you want them to be. This enhances your whole shipping experience. ### Competitive Rates: Though they may cost more than regular postal services, foreign courier services are reasonably priced. The competitive prices offered by these services are influenced by a number of variables, such as cargo size, weight, destination, service quality, and open pricing structures. International couriers are a good option for businesses and people searching for dependable **cross-border shipping solutions** because of their outstanding logistical networks and economies of scale. This allows them to provide competitive costs without compromising the quality of their services. ### Value for Money: Given their many benefits, international courier services are a wise investment. They provide several benefits, such as increased convenience and security, in addition to timely and dependable delivery. International courier services offer an economical and beneficial shipping solution for transporting commercial goods. ### Specialised Handling: International courier services are aware that some goods must be handled carefully to be sent securely. They provide specialised handling choices that cater to your needs, whether you’re transporting high-value products, delicate goods, or perishables. To prevent damage or loss during shipment, these services use special packing materials and equipment together with the expertise of qualified personnel. You can be sure that your packages will reach their destination safely. ### Efficient Communication: When shipping overseas, efficient communication is crucial. International courier services prioritise providing you with clear and efficient communication channels so that you can stay updated on the status of your shipments. These services offer frequent status updates on your package, including pickup confirmation, transit milestones, and expected arrival timelines, via email notifications, SMS alerts, or online tracking portals. International couriers provide you with automatic alerts and responsive customer care channels so you may contact them at any time if you need help or clarification regarding your cargo movement. Encouraging open and honest communication builds confidence and trust, ensuring consumers have a good shipping experience. ### Environmental Considerations: Many international courier companies are dedicated to using sustainable techniques and reducing their negative environmental impact. To reduce their carbon footprint and support environmental sustainability, they provide eco-friendly shipping choices like carbon-neutral delivery services or eco-friendly packaging materials. ## Partner With ShiprocketX to Reach Your International Customers Comprehensive cross-border solutions make it easy for business owners to extend their operations internationally. With [ShiprocketX](https://www.shiprocket.in/x/?utm_source=google&utm_medium=cpc&utm_content=Pmax-DGFT&utm_campaign=SRX-PerformanceMax-DGFT&utm_term=&gad_source=1&gclid=CjwKCAjww_iwBhApEiwAuG6ccF3TAKw1SLW07TksvqUYDGpQCO3V9cJ7tWKVGTEACQE6nPPw-IfP4hoCpkoQAvD_BwE) and its services, you can easily ship your items to more than 220 locations worldwide. You will benefit from their clear door-to-door B2B air deliveries with no weight limitations, assuring speedy transportation to your chosen location. With the help of the platform’s completely managed enablement solutions, you can start selling to foreign clients with minimal risk, giving you the confidence to grow your brand internationally. With ShiprocketX, an intuitive platform designed for international shipping, you can streamline your eCommerce exports. You can also enjoy seamless, quick international shipment with a variety of shipping options to choose from. Take advantage of hassle-free customs clearance and notify your clients via email and WhatsApp of any modifications in real-time. With a unique tracking page, increase your company’s worldwide exposure while cultivating client loyalty. Use shipment security cover to protect your shipments, and use streamlined returns management to handle returns easily. ## Conclusion Choosing an international parcel provider over standard mail services has several benefits. To get the best international courier service for your unique shipping needs, you must, nonetheless, do a lot of research and compare several of them. Package dimensions, weight, destination, and urgency are essential in determining the best courier service and related expenses. With the expansion of worldwide trade, there is an increasing need for trustworthy international courier services. Using a courier service provides unmatched speed, ease, and security for shipment transportation. --- ## https://www.shiprocket.in/blog/international-logistics/ --- title: International Logistics: Components, Challenges & Significance - Shiprocket X url: https://www.shiprocket.in/blog/international-logistics/ description: From customs compliance to risk management, explore the essentials of international logistics for seamless global trade. last_updated: 2023-10-20 source: webpage --- # International Logistics: Explore the Global Shipping Business Have you always thought that overseas markets are not your business? Well, there is news for you! If you want to remain competitive, you must look beyond your national boundaries. In the whirlwind of eCommerce growth, you need to put your business on the global platforms and ensure a perfect trajectory. It is time that you make a hyper-global strategy and grow internationally. In this handbook, we explain the basics of the international logistics process, challenges, solutions and how to benefit from it. *[Image: International Logistics Guide]* ## International Logistics: An Overview International logistics is the efficient movement of goods from a manufacturer/seller/reseller to the end-user or consumer across multiple stages. Shipping service providers do all the planning, execution and management of the flow of goods, information and finances across international borders. Of course, the scale of international logistics is immense. Goods must be protected and safely moved hundreds of thousands of kilometres in ships, planes, trucks and trains. The movement of the goods across the various stages should correspondingly complete the funds transfer between the transportation provider and the shipper. Apart from funds, documentation is an essential part of the legal transfer of goods. For example, a [Bill of Lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/) is crucial for goods to move from one port to another. The lack of proper documentation will upset the entire cycle of the current consignment in movement. ## The Significance of Logistics in Global Trade To grasp the importance of logistics in global trade, envision a world without it—where goods languish at ports, [supply chains](https://www.shiprocket.in/blog/supply-chain-management-process-ecommerce/) crumble, and businesses halt. International logistics is the adhesive that binds nations, fuels economic growth and propels international trade. It transforms raw materials into finished products and ensures they reach consumers efficiently. The role of logistics goes beyond mere transportation; it encompasses storage, [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/), order processing, and distribution. It optimises the movement of goods, reduces costs, and enhances customer satisfaction. Logistics is the backbone of global trade, supporting the exchange of products and services across borders. ## Components of International Logistics When you examine logistics as a process, you will find it is a complicated but synchronised sequence of operations from point-of-order to delivery. **Here is a detailed look at the components of these complicated processes:** 1. **Transportation:** The core activity of international logistics is the physical movement of goods. The type of goods and the urgency of delivery will define the choice of transportation – will be moved by ship, aeroplane, truck, or a combination of these transportation options. 2. **Warehousing:** But how and where do the parcels for international logistics originate? Manufacturers, wholesalers, distributors and suppliers usually hold their goods in conveniently located warehouses. These facilities are equipped to store goods until customers order for them. When an order is received, the product is picked, packaged and labelled for shipping. Efficient warehousing includes managing inventory and securing the facility from pilferage and damage. 3. **Inventory Management:** Efficient international trade and supply require the optimisation of your inventory levels. RFID and inventory software are some of the latest tools to achieve sustainable inventory levels. 4. **Documentation:** As goods travel seas and many international boundaries, it is important that the paper trail and order details are clearly documented. Care should be taken that the goods being shipped are allowed entry into certain countries. The trail of invoices, bills of lading and customs declarations must be handled carefully and accurately. Customs compliance is very important for [customs clearance](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) at every port of call. 5. **Regulatory Compliance:** International logistics have to be customs compliant, created with import/export laws compliance and trade agreements. Any deviation from the set regulations will lead to legal issues and disruptions. 6. **Risk Management:** International logistics is all about risk management as it needs to handle several risk layers. It may be theft, damage, political blockade or natural disasters that challenge logistics internationally. Robust risk management strategies and insurance coverage are essential safeguards. 7. **Information Technology:** International logistics need to be built over a technology layer or platform to enable real-time status updates. It also helps in optimising routes, enhancing communication and creating efficient processes. 8. **Customer Service:** Effective customer service is another key factor for smooth international logistics. It ensures clients receive accurate information and timely updates about their shipments. To market your products and services overseas, you must consider these components to ensure efficient logistic services. ## Challenges in International Logistics As with every logistics service, international transport of goods has its set of challenges. **Some issues that arise are as follows:** 1. **Customs Regulations:** Every country has its own set of import clearance processes, and businesses must comply with them during transit. In most countries, goods are cleared by customs based on the origin of the country and the type of goods (certain food/fabric categories are banned in most countries). They also need receipts of payment of taxes, import duties and the value of the goods in transit. Non-compliance and errors could lead to delays, fines and more. 2. **Geopolitical Tensions:** In unforeseen circumstances or political conflicts, trade international disputes supply chains can be disrupted, leading to delays and withholding the release of the goods. 3. **Infrastructure and Transportation Issues:** In some countries, the movement of goods may be challenging because of geographic conditions, lack of proper infrastructure or natural calamities. The common transportation issues include bottlenecks, port congestion and poor road conditions. 4. **Currency Fluctuations:** A significant hurdle for all international logistics service providers is the continuous changes in foreign exchange rates and their impact on pricing strategies. 5. **Environmental Concerns:** Sustainable practices are another major concern in logistic services. Most countries follow strict carbon emission rules. 6. **Security:** The constant risk of damage, theft, piracy and other threats are other challenges in the international logistics industry. ## Enhancing Efficiency in International Logistics Efficient international logistics services save businesses billions in foreign exchange. Streamlining all aspects of cross-border logistics will ensure fast movement of goods, minimise warehousing costs and secure transport. **Here are some ways in which international logistics can be enhanced:** 1. **Technology Integration:** Integrating advanced technologies such as the Internet of Things, blockchain and artificial intelligence optimises logistics processes. Real-time data and predictive analytics improve cross-border logistics. 2. **Data Analytics:** Big data analytics helps businesses decide on various factors like route optimisation, demand prediction and overall logistics efficiency. 3. **Supply Chain Visibility:** Unified platforms and dashboards are the latest in logistics tracking. Real-time visibility of the supply chain enhances transparency and reduces the risk of disruptions. 4. **Lean Principles:** Since international logistics is a complex grid of simple components, applying advanced management techniques, such as ‘lean principles’, ensures just-in-time inventory management. 5. **Sustainable Practices:** Businesses increasingly adopt sustainable logistics practices to reduce their environmental impact. This includes using eco-friendly transportation options and minimising [packaging](https://packaging.shiprocket.in/) waste. ## Conclusion International logistics is the new horizon every business wants to implement and remain competitive. While there are innumerable service providers, finding the most reliable, cost-efficient and on-time international logistics service is the key. International logistics is complex and needs accurate documentation for custom clearance, up-to-date licences, taxes and more for smooth cross-border exchange. Global trade depends on international logistics to sustain the flow of goods. International logistics can become the strategic ‘differentiator’ for your business. Want to know more about international logistics services like Shiprocket X? You too can become an overseas brand with Shiprocket X technology-driven services! [Click here](https://www.shiprocket.in/x/) for expert guidance! --- ## https://www.shiprocket.in/blog/best-business-ideas-in-mumbai/ --- title: 25 Best Business Ideas in Mumbai: Launch Your Dream Venture - Shiprocket url: https://www.shiprocket.in/blog/best-business-ideas-in-mumbai/ description: Discover top business ideas in Mumbai, from acting classes to eCommerce stores, and thrive in the city of dreams! last_updated: 2023-11-02 source: webpage --- # 25 Best Business Ideas in Mumbai: Launch Your Dream Venture The financial capital of our country – Mumbai – is known as the land of dreams. It provides endless opportunities for people from all over the country to fulfill their aspirations. Ever wondered what you can achieve in Mumbai? What avenues are available to you to fulfill your dreams here? The advancement in technology has been beneficial for startups and the line of credit available is also perfect for aspiring new ventures. This article will help you gain insights into everything there is to know about Mumbai’s business landscape and why you must begin your entrepreneurial journey here. It informs you about the market dynamics, strategies to succeed despite the competition, and more. It also highlights several ideas for business entrepreneurs. *[Image: Best Business Ideas in Mumbai]* ## Overview of Mumbai’s Business Landscape India is a diverse and erratic economic region. It features several industries in the service sector. It is on its way to becoming an economic superpower. Mumbai is one of the largest cities in the world and depicts a rare combination of different economic landscapes. Mumbai has a rather important role in the Indian economy due to its immense urbanisation. Its location and urban sprawl have enabled the city to become a major contributor to the overall economy of the country. ## Why Mumbai for Business Ventures? Entrepreneurial Spirit of the City Mumbai nurtures several startups and entrepreneurs. The city allows talent to meet opportunities and innovation to meet investments. Mumbai’s strategic location and diverse industry presence, combined with its access to a deep talent pool gives entrepreneurs and dreamers an ideal ecosystem. The city has good infrastructure and combines a liberal mindset that accommodates people of all ethnicities and cultures. Hence, it is an ideal breeding ground for new ideologies and ventures. The city is also filled with networking events and communities enabling easy interaction. They also have platforms that provide learning and collaboration to entrepreneurs. ## Analysing Mumbai’s Market Dynamics The startup energy is now at its peak in our country. The ecosystem set up in Mumbai is central to the startup scene. Although Bangalore has taken an early lead in the startup story, several entrepreneurs have chosen Mumbai to launch their startups and more seem to be following this trend. [Mumbai has 1132 startups](https://www.startupblink.com/startup-ecosystem/mumbai-in), which represents about [13% of India’s startups](https://www.startupblink.com/startup-ecosystem/mumbai-in). The city is the 3rd best startup ecosystem in India. The advancements in technology have enabled startups in India to meet consumer demands through innovation. Development in education, healthcare, financial services, logistics, etc., have made Mumbai the perfect marketplace. The use of artificial intelligence (AI), machine learning, the Internet of Things (IoT), etc., has made it a cohesive home for entrepreneurs to thrive. Startups in Mumbai have attracted several investors over the years from around the world. The rate of investment in startups has grown over the years, thereby giving room to begin scalable startups easily. ## Top 25 Business Ideas for Mumbai Entrepreneurs Listed below are some idea business ideas for Mumbai entrepreneurs: - **Acting classes:** Acting is a rather popular career choice in Mumbai because of the strong presence of the film industry. The film and television industries are highly proactive in Mumbai and provide several opportunities to newcomers. They are primary reasons why people move to this city. You can start an acting school if you have good acting skills. You can impart your wisdom to your students and push them to audition for roles of their dreams. Such a business will need little investment and you can earn largely from it. - **Choreography and dance school:** To succeed in the Indian film industry, having dance skills is a mandate. Dancing is an effective skill for newbies to gain access to the film world. Moreover, several people take up dancing as a hobby. Thus, it is a good idea to start a choreography and dance school. You will be able to earn well without investing much. Furthermore, you might also get a chance to become a choreographer in the entertainment world. - **Coaching center:** People want to learn new skills online as a result of digitisation. It has raised the need for online education and, thus offers students a special chance to profit from their knowledge and abilities. It involves producing informed content and marketing it to others who want to learn those skills. Course coaching can be a lucrative endeavour in a variety of fields, including fashion, food, finance, and programming languages. - **[Influencer marketing](https://www.shiprocket.in/blog/what-is-influencer-marketing/):** Social networking is a really effective marketing tool and has become incredibly popular. You may produce content that inspires and interacts with the audience. You can produce educational content and share your interests and experiences with other users. - **Dropshipping:** If you are looking for a low-investment business idea in Mumbai, you can become a dropshipper. You can store, transport, and market your products on your own by building a website. Orders can be fulfilled by suppliers, who will then ship the goods straight to the customer. To turn a profit, the prices need to be raised only a little. [Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/) is brilliant because it relieves you of the burden of having to purchase and store goods. - **Affiliate marketing:** One of the best passive ways to make money online is through [affiliate marketing](https://www.shiprocket.in/blog/affiliate-marketing-for-ecommerce/). All you have to do is advertise other businesses’ goods and services. It functions by partnering with various businesses to market their goods to prospective customers. Every time a customer clicks on an affiliate link and completes a transaction, you will receive a commission. To thrive in affiliate marketing, you’ll need strong problem-solving, communication, and technical skills. You can work with numerous brands at once, and the earning potential is limitless. Mumbai is the perfect place to make good money through affiliate marketing. - **eCommerce store:** E-commerce firms are becoming a profitable and popular way to sell products. This requires little upkeep and investment. Finding products from wholesalers and offering them for sale on various online platforms at rates that appeal to your target market are the major components of online selling business concepts. Operating an internet-based sales company requires analytical, technological, and interpersonal abilities. - **Freelance writer:** Freelance writing has been a popular trend in recent years. Freelancing is extremely popular in Mumbai as it pays a little more than it does in other cities. You can also find more projects in Mumbai because it is home to several businesses in all domains. You will need almost no investment if you are a creative writer. A well-written portfolio is all you will need to become a freelance writer. - **Modelling agency:** The entertainment industry provides diverse opportunities. Several young and driven people from all over the world come to Mumbai to become a part of it. Setting up a modelling agency in Mumbai can be easy if you have a strong network. Good people and amazing communication skills will help you flourish in this domain. - **Photography studio:** Several businesses in the entertainment world have become successful in Mumbai. Photography is one such venture. The glamorous and luxurious lifestyle in Mumbai creates a very large demand for photoshoots. - **Event management:** Organising and planning different events like parties, weddings, conferences, exhibitions, etc., is known as event management. This kind of business requires a bit of effort and physical presence to ensure success. You will have to coordinate with clients, suppliers, team members, and more. Problem-solving skills, creativity, communication skills, and organisational skills are mandated for event management. Such a business will thrive in Mumbai as the number of events hosted here are innumerable. You need to have a good network to help you gain access to this world. - **Nutrition and fitness experts:** The population of our country is gaining great demand for awareness of proper nutrition and fitness. It has become a necessity in our world. Mumbai has a bigger scope for such ventures to work. Financial power is what drives such professionals. The demand for fitness centers and gyms is also large. Through the right marketing strategies, you will be able to make your business successful. - **Matrimony business:** This is probably the last idea on your mind, but a large-scale business in this domain can help you gain largely. Matchmaking is a sought-after service when compared to conventional norms. By setting up a website and an efficient application, you will be able to begin your business. - **Salon and spa:** If you have the right skills to style and care, opening up a spa and salon is the way to go. Such businesses are always in demand, especially in the fashion hub of India. These businesses will flourish when you provide services that are in demand and different from those provided by your competitors. - **Grocery delivery:** The demand for groceries is consistent and increasing. With a busy schedule and living in Mumbai, people do not have the time to go to the grocery store. Thus, building an online grocery delivery business can help you meet people’s demands while helping you gain large profits. Through proper business plans and marketing gimmicks, you can scale your business in little time. - **Interior design:** In case you are someone with a good eye for details, you can choose to start an interior design and decorating business. It can range from houses and restaurants to offices. Having aesthetically pleasing interiors is something that everyone looks for and you can cater to their demands. - **Home food delivery service:** Several working-class people in Mumbai are always looking for affordable homemade food packages to subscribe to on an everyday basis. If you have a bunch of good recipes and you can cook well, you will be able to leverage these skills and turn them into a large profit-making business. - **Leather product dealer:** The durability and affluence that leather brings is widely popular and in the fashion hub, it has immense value. If you have a good eye for genuine leather and know all about its sourcing and working, you can start a business in Mumbai. - **Digital marketing:** In recent years, digital marketing has become incredibly popular. E-commerce companies use digital marketing to increase sales. The process of advertising and publicising goods, services, and content on digital platforms is known as digital marketing. You can pursue a variety of careers in digital marketing like web design, SEO, content curation, email marketing, social media management, and more. To succeed in this field, you need to have a variety of competencies, including data analysis, SEM and SEO, communication skills, etc. - **Stockbroker:** If you are good at trading, you can choose to become a stockbroker in this financial capital. People are constantly looking for lucrative business investments and if you possess such knowledge, you can generate an income out of it. You can also branch out into cryptocurrency to have more offerings. - **Online Amazon seller:** [Amazon FBA or fulfillment by Amazon](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) offers this service so that online retailers can contract out their order fulfillment and shipping procedures. You will need to have excellent time management skills in addition to having outstanding marketing abilities for this. The revenue will differ depending on the speciality. You can use the internet to operate your firm from anywhere in the world and select your preferred business plan. - **Cleaning business:** Working-class people might find it hard to maintain their houses due to their busy schedules. Cleaning is an essential element and you can help out by catering to this demand. You can also expand your business plan to accommodate offices and other buildings. You will need staff and some basic cleaning equipment. - **Landscaping and gardening:** Homeowners and corporate offices often look for people to help them make their environments more aesthetically pleasing. You will need good knowledge of gardening and networking skills. You will need to set up a team to help you turn your ideas into reality. - **Graphic design:** Visuals speak louder than words and they are extremely important to the marketing strategies of all businesses. In case you possess the necessary skills for graphic designing, you must certainly consider transforming your skills into a business. Social media campaigns, video editing, picture editing, etc., are skills that are high in demand. - **Start a hotel:** The City of Dreams attracts people like a magnet. It is extremely fascinating and hotels are always in high demand. Starting a business in the hotel industry can help you cater to the demands of travellers, businessmen, opportunity seekers, and more. You just need to ensure that your business plan and marketing strategies are in place. ## Strategies for Success in Mumbai’s Competitive Environment Here are some effective strategies to succeed in the cutthroat competitive world of Mumbai: - **Gaining good marketing copy:** It is an extremely essential tool that all businesses must possess. They promote and sell products and services that your business sells. You must ensure that you have well-defined goals and understand your audiences. - **Leverage the power of social media platforms:** This is an effective tool. Digital platforms help you identify where your target market is and how you can actively reach them. They also enable you to take proactive measures to plan out your business processes and workflows to meet the demands of your consumers. - **Collaboration with local businesses:** Several local businesses are hugely popular with the masses. You can join forces with them to promote your products and services and expand your reach. - **Analyse your analytics and monitor them:** By monitoring and analysing your data, you can establish trends and patterns and deploy strategies that help you enhance your sales rates. They tell you how you can improve to produce better results. ## Inspirational Tales of Mumbai’s Business Titans The rags-to-riches stores are always extremely motivating and inspirational. Here are a couple of them: - **The maker of the Reliance Industries kingdom: Dhirubhai Ambani** Being the son of a school teacher, Dhirubhai started his journey in the entrepreneurial world by selling fried fritters. After graduating from college at the young age of 16 years, he moved to Aden in Yemen where he worked as a clerk in a gas station. He returned to India and established a textile trading business. They raised capital in the global market and soon made the Forbes 500 list. - **The incredible Rolls Royce barber: Ramesh Babu** He started as a hairdresser early on in 1994. He bought a Maruti car with his savings and soon started a car rental business with merely seven cars. Today, everyone has heard of him. He owns over 200 cars and has scaled up his business to rent luxury rental cars. - **The Queen of Kamani Tubes: Kalpana Saroj** Born to a Dalit family, Kalpana has been through several challenges in her life. She was physically abused at a young age and was married by the age of 12. She even attempted to commit suicide and at the age of 16. She returned to Mumbai to live with her relatives. She began working at a clothing factory and soon became a tailor by leveraging government loans. Through the years, she opened a furniture store and began a real estate company. She then served on the board of directors of Kamani Tubes and channelled her energies toward restructuring the company after acquiring it. ## Conclusion The city of dreams can become your reality if you are looking to tap into the entrepreneurial world. The varied businesses in Mumbai are proof enough that it is full of opportunities for beginners. Passion and drive are two key elements that you must possess to succeed here. People from all over the world travel to Mumbai to make it big. Being both the financial capital and the biggest fashion hub of the country makes it the best place with the most opportunities to make it big. The possibilities are endless and the inspiration available is immense. --- ## https://www.shiprocket.in/blog/franchise-delivery-manifest-fdm-in-dtdc/ --- title: Franchise Delivery Manifest (FDM) in DTDC url: https://www.shiprocket.in/blog/franchise-delivery-manifest-fdm-in-dtdc/ description: Franchise Delivery Manifest (FDM) of DTDC in detail. FDM Prepared status in DTDC tracking services enables efficient & satisfactory delivery services. last_updated: 2023-11-29 source: webpage --- # Franchise Delivery Manifest (FDM) in DTDC The 'Franchise Delivery Manifest' or 'Franchise Distribution Manifest' is an important part of ensuring seamless logistics operation in today’s world. Courier service providers have enabled this status on their tracking pages to provide customers with information about the last warehouse location of their products. FDM today is the guiding document that allows seamless delivery of couriers at various locations. FDM Prepared status indicates that the courier has reached your nearest DTDC distribution center or franchise and is ready to be delivered soon. Understanding the FDM Prepared status and the preparation process of DTDC can help you know when the courier will reach your [doorstep](https://www.shiprocket.in/blog/door-to-door-delivery/). You can explore more about FDM in detail, like its importance, the approaches used to prepare FDM status, etc. in this blog. FDM-prepared status ensures efficient distribution of couriers, making sure that the customers are satisfied with the [DTDC delivery services](https://www.shiprocket.in/carrier-integrations/dtdc/). *[Image: FDM in DTDC]* ## What is FDM Prepared in DTDC? The full form of FDM is 'Franchise Delivery Manifest' or 'Franchise Distribution Manifest', whereas the word 'FDM Prepared' is used to show that the order is ready for distribution or delivery. FDM-prepared in DTDC is designed and made to streamline and organise the process of delivery at various locations. It is generally shown when you are tracking the status of your order. This status is used to indicate that your parcel has reached the nearest [distribution center](https://fulfillment.shiprocket.in/blog/distribution-centers/) or franchise of the courier company in your city or near your location, and the delivery agent will deliver your parcel soon. ## Delivery Timeframe Following FDM Preparation by DTDC The delivery timeframe of DTDC after preparing FDM is usually between 5 hours to 3 days. **However, the delivery time may vary depending on multiple factors, which include the following:** - **Types of delivery services**: DTDC offers various types of courier services, each with different delivery speeds to cater to different requirements. The courier services include standard delivery, express premium delivery, [express delivery](https://www.shiprocket.in/express-courier-delivery-services/), economy delivery, and [same-day delivery](https://www.shiprocket.in/same-next-day-delivery/). Delivery times for premium services are faster than those for economy services. - **Distance**: The distance between the sender and the receiver also impacts the delivery time. The deliveries to be done in the same cities following FDM preparation can be fulfilled within a few hours or 1-2 days. Whereas interstate or international deliveries take longer than the domestic and local ones. - **Number of working days**: The number of working days also impacts the delivery time frame of the courier. Weekends and public holidays can cause occasional delays in parcel delivery. - **Special seasons**: The volume of orders rises during festive seasons and other special occasions, which affects how quickly packages are delivered. - **Type of shipping opted**: The [type of shipping](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/) chosen by the sender also impacts the delivery time frame. The air freight deliveries will be faster than others but expensive too. - **Additional services**: If the sender or receiver has demanded any additional services like special handling, insurance, delivery in remote locations, etc., this also affects the delivery time after FDM preparation. - **Unexpected situations**: There can be unexpected situations like lockdowns, natural disasters, or any other restrictions that might delay the delivery process unintentionally. The delivery time frames following FDM preparation depend on multiple factors, which are mentioned above; however, DTDC always provides real-time tracking services to its customers to track orders in real-time and avoid any convenience. Such real-time tracking services help customers have a satisfactory delivery experience. ## Steps to Take if the Parcel is Not Delivered If your parcel is not delivered by DTDC within a few days following the FDM prepared status, you can follow the below-mentioned steps to know the exact status of it. Make sure to keep courier details like sender’s details, receiver’s details, date of ordering, tracking number, etc., handy. - **Contact DTDC customer support**: You can contact customer support if the DTDC website’s tracking information does not provide much clarity about the delivery status. You can simply reach out to the customer support team through phone, email, or online chat to know the exact location and status of your parcel. - **Visit a nearby DTDC office**: Visiting the nearest DTDC office or hub to inquire about your undelivered parcel is also a good option. You can ask them about the location or status of the parcel after providing the necessary details. - **Request investigation**: Request DTDC to initiate an investigation about the whereabouts of your parcel and identify the reason for the delay and the current status of the parcel. - **Raise a complaint**: If nothing works out and the parcel is still missing, you can raise a complaint through the nearest DTDC branch coordinator or DTDC’s website about the incident. - **DTDC compensation options**: DTDC provides multiple compensation options to its customers if such mishaps happen. Depending on the situation and solutions provided by DTDC, you can choose from eligible compensation and reimbursement options. ## Conclusion The 'Franchise Delivery Manifest' (FDM) acts as a differentiating factor for the DTDC courier service provider and has an important role in the delivery process. In the world of courier services, it is important to understand the journey of a parcel from its sender to the recipient. FDM prepared status by DTDC is an important checkpoint to indicate that the parcel is ready to be delivered. Customers should know FDM prepared status and its features to understand the parcel’s status given in real-time. As the courier or logistics industry grows in the future, we can expect that FDMs will become more important and will be able to provide transparency, efficiency, and a customer-centric delivery experience. --- ## https://www.shiprocket.in/blog/intermodal-freight-transport/ --- title: Intermodal Freight Transport: A Comprehensive Guide url: https://www.shiprocket.in/blog/intermodal-freight-transport/ description: Discover how intermodal freight transport optimises cargo movement via multiple transportation modes, enhancing global trade efficiency. last_updated: 2023-10-11 source: webpage --- # Intermodal Freight Transport: A Comprehensive Guide Do you want to speed up your shipping process? In that case, intermodal freight transport may be the best option. The complexities of intermodal transportation may baffle you, but in reality, it’s a simple concept. It means transporting shipments in a freight container using more than one mode of transport, like rail and road combined. There are four main [modes of transportation](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/): rail, road, sea, and air. You can move your shipments using one or more of these routes. Road transport is usually managed by trucks, which are the first to pick up goods. They even help process intermodal shipping between transits through rail, ocean, or air. Trucks can also be the last mode of transport when the shipment reaches the final destination. Rail transport involving trains is an even more beneficial form of transportation within intermodal transportation. You can move hundreds of freight containers across long distances with low transportation costs. However, the only potential ways to transport your goods across borders are through air and sea. It’s important to understand the workings of intermodal freight transport to leverage your business. This article will shed light on the benefits and challenges of using intermodal freight transport. ## What Is Intermodal Freight? Intermodal transport means moving goods in the same load unit, such as containers, swap bodies, or semi-trailers, using two or more modes of transportation without any direct handling of the products during the transit. For instance, during intermodal transport, a container carrying the goods gets transferred from one transportation mode to another, such as trains, ships, trucks, or planes, without placing the products in another unit or removing them. It’s an integrated and flexible logistics solution for businesses that are seeking a more efficient and streamlined supply chain. Containers or other load units designed for intermodal freight transport often comply with (ISO) International Organization for Standardization dimension guidelines. These instructions allow the freight to stay in the same container while these containers move between different transportation modes. ## Pros of Intermodal Freight Transport Wondering about the advantages intermodal freight transport brings? Here are some of the benefits of using two or more transportation modes for shipping purposes: **More Efficiency in Supply Chain**: Intermodal freight transport eliminates the need for additional cargo handling. The use of different vehicles reduces downtime and enhances efficiency throughout the supply chain. **Cost-effectiveness**: Intermodality can significantly reduce your transport costs when you’re shipping huge volumes of cargo. You pay less per load unit, which further diminishes the cost per ton transported. **Higher Security**: Keeping your cargo in one container or load unit throughout the shipping journey minimises the risk of any theft and damage to your products. Constant loading and unloading of the products into different load units need more manpower. Your shipment could be mishandled, damaged, or stolen in between the transit. **Sustainable Option**: Intermodal freight transport is among the most effective sustainable logistics solutions. This type of transportation manages resources better and hence minimises the environmental impact. For instance, it leverages the efficiency of rail for long distances and trucks for last-mile delivery, which ensures lower fuel consumption and reduction in greenhouse gas emissions. It also alleviates road congestion and enhances load capacity, creating more fuel efficiency. ## Cons of Intermodal Freight Transport Intermodality comes with a few challenges along with the many advantages it serves. Here are the disadvantages of adopting intermodal freight transport: **Sensitive to Weather Conditions**: Bad or unmanageable weather can slow down all modes of transport used in intermodal freight transport. Storms, heavy rains, and other unpredictable weather conditions can easily affect land, water, and air transportation routes. Ocean transport suffers especially when there are environmental hazards. Violent storms in the sea can not only stop ships but even damage the freight they’re carrying. **Risk of Disease**: As most of the ISO containers are not temperature regulated, they may be a breeding ground for pests. These organisms can travel out of the containers and infect new ports. These cargo vessels may also become a ride for many invasive species to travel between ecosystems. **Damage Probability**: The contents stay for a long period inside the same container without anyone opening or checking it, so they may get damaged and go unnoticed. Usually, the personnel move these shipments around quickly, and this may lead to jerky movements causing damage to the parcels. ## Step-by-Step Guide to Intermodal Shipping Intermodal freight transport is broadly categorised into two shipment modes: domestic intermodal (by rail) and international intermodal (by ship). The products stay put in the same load unit for the whole journey, except in a few cases. The cargo transported through rail can be transloaded to a different load unit or container, split-loaded into multiple trucks or containers, or reworked in the railyard due to improper securement of cargo. ### International Intermodal Freight Transport When it comes to international intermodal shipping, the freight goes into 20-ft or 40-ft containers and is then moved using trucks and sea carriers. The cargo lies in the same container throughout the transit until it shows up at the final location. But how does the cargo move in international intermodal freight transport? A usual freight movement cycle begins with a truck picking up a shipping container from the shipper’s warehouse and hauling it to a port. As this container lands at its destination port or railyard, a second truck takes it to the consignee’s warehouse, which is its final stop. **Here’s how intermodal shipping via ship works:** - The concerned personnel load the products into the container - They then place the container on the chassis of a truck - After that, the truck hauls the container to the drayage (intermodal ramp) - The personnel then take the container off the truck chassis at the ramp and load it onto a lined-up ship - The freight container can be loaded onto another truck chassis as it arrives at the destination port. It can then be moved to the consignee’s storage facility. ### Domestic Intermodal Freight Transport In domestic intermodal shipments, the freight moves in a 53 ft container through rail. Sometimes, the containers arrive in 20 or 40 ft load units via international intermodal, and hence, they need to be shifted to 53-foot rail containers for domestic travel. This load then passes through transloading and cross-docking and finally to the distribution facility. When it reaches its inland destination, the cargo is labelled as domestic intermodal. If the freight needs to travel further by rail before reaching its final destination, it’s transloaded into a 53 ft railcar. **Here’s the step-by-step movement of domestic intermodal shipments by train:** - At the transloading facility, the shipping personnel loads the cargo into a 53-foot railcar. This loading can take place at a cross-docking or rail distribution facility near the port. - After the loading, the cargo then moves to the intermodal rail yard nearest to the shipment’s end destination. - The personnel then offload the container onto a truck chassis at the yard, or they further load or split-load into containers of different sizes. The trucks then carry these containers to the consignee’s warehouse. ## Historical Evolution of Intermodal Transportation To have a clear picture of the benefits of using intermodal freight transport, it’s important to go through its history and evolution over time. The intermodal freight transport showed up in the early 1950s when gateways to international trade markets opened, and the need for efficiently transporting bulk goods became prominent. During World War II, US military personnel created elevated wooden bases called pallets to safely carry and transport goods. The pallets effectively reduced handling times, as well as protected the products from damage. Word-of-mouth about the effectiveness of using pallets spread like wildfire. However, intermodal freight transport was yet to take full shape. In 1956, Malcolm Mclean, an entrepreneur, came up with a revolutionary breakthrough. He thought loading the entire truck directly onto the cargo vessel was a good idea? This is how modern shipping containers came to life, with a better and faster loading and unloading system. It was then that the revolutionary entrepreneur realised the enormous potential of intermodal freight transport. ## Role of ISO Containers in Intermodal Freight The actual win-win, however, was never the containers themselves. It was the concept of getting all the transportation components to intermingle with the containers. In 1967, the (ISO) International Organization for Standardization declared a standard for containers, popularly known as ISO containers for intermodal freight transport. These containers have specific dimensions and a numbering system using codes that enable quick identification. As time lapsed and intermodal freight transport evolved, the organisation added new types of ISO containers, like refrigerated tank containers. These additions further helped modify and improve intermodal freight transport. ## Modes of Transportation in Intermodal Freight There are four standard ways of conducting intermodal freight transport: rail, road, sea, and air routes. However, all these modes work differently in the countries that use intermodal cargo transport. ### Rail Rail transport uses railroad tracks for the movement of goods in large quantities. It has the potential to transport items across distant ports rapidly, where huge cranes are on standby to transmute the loads to trucks. Currently, rail intermodal mostly employs the standard 20-foot-long containers. However, in many cases, it uses the other four types of containers to ship in larger volumes. Rail intermodal is more popular in Asia than in other markets in the world, although it performs well in the United States and Europe, too. In the US, they use double-stacked well cars that double the loading capacity and enhance the overland shipping efficiency in collaboration with rail and truck networks. Many logistics and supply chain companies provide these and bypass traffic-related delays. On the other hand, the European Union is advocating a shift towards rail transport in an attempt to lessen their current dependence on trucks for land transportation. This is an effort to diminish the carbon footprint. Unlike the US, European countries like the UK employ flat cars that accommodate only a single layer of 20-foot containers. It limits their freight capacity as compared to the double-stacked options available in American rail transport. ### Cargo Ships Cargo ships are the easiest and most versatile way to transport your goods. They utilise the sea, river, canal, and ocean routes to move the freight across major ports domestically and internationally. The cargo ships use two typical container sizes for shipping owing to their high capacity: 20 ft and 40 ft long containers. These cargo vessels account for a huge share of global shipping. In 2021, they shipped nearly [1.95 billion metric tons of cargo](https://www.statista.com/topics/1367/container-shipping/#topicOverview) globally, which is 0.1 billion metric tons more than in 1980. In the US, cargo ships sail on the Mississippi River and the coasts. They often travel between the West Coast, Japan, and China to transport freight across the three countries. Freight also moves to the Gulf of Mexico from northern ports on the East Coast. In the European Union, ships create most of the intermodal transportation traffic, specifically on the Rhine and Danube rivers. These water bodies enable shipping between many countries and freight transfer among vessels as they go forward to the North and Black Seas. ### Cargo Aircraft Aircraft are one of the fastest intermodal freight transport systems. The demand for air cargo [has surged by nearly 1.5%](https://www.iata.org/en/pressroom/2023-releases/2023-10-03-02/) over the past few months. It’s the first year-on-year air cargo growth in 19 months. The US market uses [air cargo](https://www.shiprocket.in/blog/air-cargo/) intermodal for urgent freight. Many of the European countries ship their items in passenger plane bellies. They also often utilise smaller freight containers to fit in planes. ### Trucks Intermodal It’s the easiest way to transport goods, considering all the other intermodal freight transport modes. However, trucks are also not that efficient in transporting large numbers of containers. Although they can usually carry only a single container, they can fit in containers of all sizes. Shipments sent by trucks can overland on roads, highways, and streets. Trucks transport nearly [72.6%](https://www.trucking.org/economics-and-industry-data) of the USA’s freight by weight. The country is a major shipping sector, and many logistics companies facilitate this enormous volume of transport. Europe is no less. In 2021, the nation shipped freight worth more than a trillion tons. Trucks are the most frequently used mode of intermodal freight transport on the continent. ## Benefits of Intermodal Transportation After learning about the intricacies of intermodal freight transport, let’s view the benefits of using it: ### Cost Cutting Intermodal freight requires fewer dockers to scrutinise the packages inside the containers or unload and reload the container freight. It eliminates the added costs and saves more time for shippers and receivers. ### Alleviating Climate Change The sustainability factor takes a front seat when using intermodal freight transport, as it promotes fuel efficiency and reduces carbon footprint. It cuts down the environmental impact since it transports huge cargo utilising less fuel compared to single-mode transportation, which consumes a lot of fuel. ### Ability to Track With the use of advanced technology and standard marked containers in intermodal freight transport, it becomes easier to calculate the estimated arrival dates. Moreover, you can conveniently track the containers, monitor the freight movement, and take relevant measures to speed up the shipping process. ## Conclusion Intermodal freight transport is an exceptional solution to address the complex issues that arise in [international shipping](https://www.shiprocket.in/features/international-shipping/). It reduces the need for extensive cargo handling that is usually required during the regular shipping journey and reduces cargo handling costs. It’s also a more eco-friendly option for shippers. However, a drawback to intermodal freight transport is that it requires a proper outlay of infrastructure costs to function efficiently. The use of intermodal freight transport is likely to gain more popularity in the coming years because of its cost benefits for shippers. Before adopting this mode of transport, you must contact [3PL or 4PL service providers](https://www.shiprocket.in/blog/3pl-vs-4pl-third-party-and-fourth-party-logistics/). --- ## https://www.shiprocket.in/blog/shipping-speed/ ```markdown --- title: Speeding Up Delivery: Mastering eCommerce Shipping Speed - Shiprocket url: https://www.shiprocket.in/blog/shipping-speed/ description: Learn how to enhance shipping speed for your eCommerce business with expert tips and strategies. Fast delivery equals happy customers! last_updated: 2023-10-09 source: webpage --- # Speeding Up Delivery: Mastering eCommerce Shipping Speed In a world where customers are accustomed to instant gratification, the thrill of a purchase fades away very easily. Any small factor can change their minds. they may not like your return policy or want faster shipping from you. It puts eCommerce brands in a very tough spot. Surprisingly, about [41%](https://www.statista.com/statistics/1279369/delivery-time-expectation-online-shoppers-worldwide/#:~:text=Expected%20times%20for%20faster%20delivery%20of%20online%20purchases%20worldwide%202022&text=When%20asked%20how%20soon%20they,in%20less%20than%20two%20hours.) of global eCommerce shoppers hope to receive orders within 24 hours. Thus, shipping speed has become one of the top priorities for eCommerce businesses. But how do you achieve faster shipping speed? It requires everything from optimising warehouse operations to digital finesse. This article helps you understand how strategic planning, advanced technology, and human creativity can elevate your shipping speed to greater levels. *[Image: Boost Shipping Speed]* ## Understanding the Significance of Expedited Shipping A customer’s journey does not end at checkout. After the buyer sees the pop-up for ‘Order Placed Successfully’, the anticipation begins in their head. Now they’re eagerly waiting for their order to arrive. Shipping speed is no longer just a logistical detail but the very basis of repeat purchases and the prevention of [cart abandonment](https://www.shiprocket.in/blog/what-is-cart-abandonment/). Today, speedy delivery is almost directly proportional to happy customers. Regrettably, slow shipping becomes a vulnerability in the buying journey. Consumers aren’t just purchasing a product; they’re investing in an experience. [70%](https://fareye.com/resources/blogs/last-mile-delivery-statistics) of eCommerce consumers say that speed, convenience, and friendly delivery service are what matters the most. Sluggish speed can tarnish your brand’s reputation, spoil the customer’s experience, and propel people to leave the product hanging in their cart. The customer expectation for superfast deliveries has escalated over time. This trend has been majorly fueled by eCommerce giants like Amazon, who have set new standards with services like [two-day or same-day deliveries](https://www.shiprocket.in/blog/2-day-delivery-in-ecommerce/). Consequently, optimising shipping speed using tactful strategies is similar to oiling the gears of a well-oiled machine, ensuring that every part works together effortlessly to give you the eCommerce solution you most need. ## Tactics for Enhancing eCommerce Shipping Speed Wondering how to enhance your shipping speed? Here are some strategies that can improve your delivery performance multifold: ### Enhancing Warehouse Efficiency Maximising shipping speed hinges on optimising your warehouse operations. Here’s what you need to do; make a strategic warehouse layout, and intelligently organise and position products to minimise the retrieval time. You can employ certain techniques like zoning, grouping similar items, and dynamic slotting, placing frequently ordered products in easily accessible areas to attain a high level of warehouse efficiency. Moreover, refining picking and packing procedures, such as Incorporating systematic picking routes, batch picking, and automated picking solutions can drastically reduce the time from order receipt to shipment preparation. Getting your storage facility in high-functioning order decreases your internal travel time, and directly accelerates the shipping process. ### Leveraging Multiple Warehouse Locations Having multiple storage locations is the perfect way to scatter your inventory and sit ready to fulfill orders from the nearest location of that warehouse. What it does is; it cuts your transit time as you position the products closer to your customers. This method hinges on the idea of proper inventory distribution by understanding the customer demographics and buying patterns. The items that sell more in a specific area must be stored in a nearby facility to that location. It makes the items swiftly available and ready for quick dispatch. This delivery model not only increases your shipping speed but also curtails shipping costs. So, it’s a win-win situation for both customers and eCommerce retailers. ### Deploying Sophisticated Order Processing Software Streamline your entire workflow by incorporating advanced order processing software. It can optimise all your operations from order placement to shipment readiness. When you handle the complex shipping process manually, it can have errors and be time-consuming. So, automating the system will minimise delays due to manual functioning, and accelerate tasks like order entry, [invoice generation](https://www.shiprocket.in/free-invoice-generator/), inventory checks, and [shipping label creation](https://www.shiprocket.in/shipping-label-generator/) with superior efficiency and precision. The advantages of using such software are abundant—expedited shipping speed, enhanced accuracy, reduced manual effort, and better customer satisfaction through swift deliveries. ### Choosing the Perfect Shipping Allies Picking the right shipping partner is like assembling a puzzle; each piece must fit the picture perfectly to execute a successful delivery at flash speed. According to a report, [55%](https://www.capgemini.com/wp-content/uploads/2019/01/Report-Digital-%E2%80%93-Last-Mile-Delivery-Challenge1.pdf) of eCommerce buyers will switch to a competing brand if it provides a faster delivery service. So, go for a shipping company that has profound experience in the industry, offers a vast geographic reach, and caters to multiple fast delivery options, like expedited and [overnight shipping](https://www.shiprocket.in/blog/overnight-shipping/). The shipping speed, accuracy, and reliability become an invaluable asset for your business. ### Evaluating Diverse Shipping Methods and Choices Your cargo may take more time travelling on wheels than while flying. Transporting your goods through the land route can be quite pocket-friendly, but it’s not the best propellant for speed. So, here comes air shipping as your ally for expedited shipping and speedy deliveries across long distances. You may have to pay a premium for this service, but [shipping cargo via air](https://www.shiprocket.in/blog/air-cargo/) slashes your transit times drastically. [61%](https://www.capgemini.com/wp-content/uploads/2019/01/Report-Digital-%E2%80%93-Last-Mile-Delivery-Challenge1.pdf) of online shoppers express that a same-day delivery option would make them more loyal to the brand providing it. Air shipping is the perfect option for last-minute or urgent deliveries when your customers can’t wait to receive their orders. ### Training Team Members Training your team members with the right skills is a big and fruitful investment because it gives them the expertise and acumen to run the show effortlessly. Their knowledge makes a major difference when it comes to speeding up the shipping process. They become self-sufficient and capable enough to make informed decisions and even tackle problems during the shipping process. You can teach them how to leverage cutting-edge warehouse management software, or master inventory management intricacies and useful packing techniques. This kind of training makes them more productive. ### Establishing Processing SLAs Service Level Agreements (SLAs) within eCommerce can help your customers understand your service levels, especially when it comes to shipping speed. These agreements are a useful tool as they help set transparent expectations for both sellers and customers. It creates an environment of trust, consistency, and dependability in [eCommerce fulfillment](https://www.shiprocket.in/blog/ecommerce-fulfillment/). Following your SLAs shows the customer that you are true to your word and process orders and deliver in designated timeframes. The customer can then trust you more and is bound to have a satisfying buying experience. ### Prepare for Peak Seasons The eCommerce peak season brings both opportunities and challenges for retailers. The order volumes surge in this period, and hence you need a more aggressive shipping strategy to deal with this influx. So, anticipating these peak demand periods, like festivals, in advance helps you sustain your shipping speed and effectiveness of delivery. This way you can make solid contingency plans to manage the overwhelming rush of orders. You can use strategies like proactive inventory management and a strong supply chain that guarantees sufficient stock to meet the skyrocketing demand. ### Providing Seamless Tracking Convenience Real-time tracking is the biggest reassurance to a retailer and a customer throughout the delivery process. Both parties stay updated with the status of the shipment with such advanced tracking technology in place. When you regularly inform the customer about their order, you keep them in the loop and make the whole delivery experience interactive for them. It enhances the customers’ trust and confidence in your business and transparency in the whole process, which also uplifts your brand’s value and image. ### Utilising Data Analysis for Process Enhancement Data analytics is a game changer in speeding up shipping operations as it transforms information into actionable intelligence. You can collect and look deeply into the shipping and logistics data, which helps you uncover patterns, see bottlenecks, and seize improvement opportunities within your [shipping process](https://www.shiprocket.in/blog/online-shipping-working-process/). There are many methods for gathering this crucial data: tracking shipping durations, monitoring delivery success rates, and scrutinising customer feedback on shipping experiences. These advanced analytics are succinct at observing historical trends and giving you useful insights, like optimal shipping routes, top-performing [shipping partners](https://www.shiprocket.in/features/multiple-shipping-partners/), and even predictive models for future shipping demands. It can positively impact your decision-making, amplifying your operational efficiency. ## Navigating Challenges: Strategies for Addressing Shipping Delays Did you know? Almost [45%](https://www.ithinklogistics.com/blog/the-rise-of-same-day-and-next-day-delivery/) of eCommerce shoppers expect a two-day delivery window at maximum and are likely to abandon carts if the fulfillment is not speedy enough. Moreover, after encountering delays in receiving orders, most online shoppers switch brands. About [69%](https://www.easyship.com/blog/shipping-delays-tips) of eCommerce buyers are less likely to come back to your online store if their order is not delivered within the promised delivery date. It becomes tough to retain your existing customers after they have a bad delivery experience with you. So, here are a few strategies that can help you overcome delays in shipping: ### Stay in Touch with Customers Consistently update your customers about any delays that might occur while shipping. Give them a heads up as to why their order will arrive slightly late. After doing that, please provide them with some lucrative discounts or special deals on their current or future purchases to make them feel better. ### Assume Full Responsibility Although some customers may be understanding, others might take it personally and voice their grievances on social media platforms by leaving bad reviews. In any case, you must take full responsibility for the delay and issue a formal apology to save the grace. ### Track and Monitor Your Orders It’s essential for you to vigilantly track your shipments once they’re dispatched from the storage facility. You may encounter a few setbacks on the way occasionally, but shipping partners have immaculate resolutions and quick fixes. ### Use Diverse Logistics Partners There are numerous stages in the supply chain, and each of them demands distinct processes. Therefore, you must use multiple logistics partners for efficiency in your eCommerce operations and faster shipping speed. Taking this wise step leaves you with contingency or backup options when one service provider faces difficulties, which helps you avoid any delays. ## Unlocking Speed: How Shiprocket Enables Expedited Shipping? Are you ready to unlock super quick eCommerce deliveries? Shiprocket is your ticket to a resourceful online business journey. They support you at every step, from order to delivery! Lakhs of customers trust them to streamline their customer experiences with high shipping speed. With over 2.5 lakh merchants nationwide, [Shiprocket](https://www.shiprocket.in/) power an impressive ₹30K Crore annual GMV with about 20 Crore transactions every year. Shiprocket has a multi-courier network that spans 19000+ pin codes. They successfully deliver every order, even in the remotest of locations. Their AI-based courier selection helps you manage all your channels effortlessly. If you’re worried about costs, Shiprocket helps lower your B2B and cargo shipping expenses by up to 40%, putting more profit back in your pocket. Need speedy intra-city deliveries? Shiprocket’s team of experienced courier partners can make that happen as well for you in hours, not days. Join hands with Shiprocket as they give you the roadmap to optimise your shipping process, delight your customers, and see your business soar to new heights. ## Conclusion Adding fire to your shipping speed is a sure shot way of winning your customers’ hearts and loyalty these days. More than an expense, it’s an investment in your brand’s future. When you delight your customers with unmatched customer service and deliver their orders as quick as possible to their doorsteps, they keep coming back to your eCommerce store. The soaring and sometimes even unrealistic delivery-time expectations of buyers put much pressure on brands to optimise their shipping process completely. Using the right strategies to [expedite your shipping](https://www.shiprocket.in/encyclopedia/expedited-shipping/) will help you navigate the competitive world of quick commerce. ``` --- ## https://www.shiprocket.in/blog/unique-selling-proposition/ --- title: Unique Selling Proposition: Stand Out with a Strong USP url: https://www.shiprocket.in/blog/unique-selling-proposition/ description: Learn how to create a standout unique selling proposition that resonates with your audience and boosts your online presence. last_updated: 2023-11-24 source: webpage --- # Unique Selling Proposition: Stand Out with a Strong USP When you start your eCommerce store or when it hits a rut, what is the one aspect you go to? Will you keep following the herd and continue doing things the way you are doing them, or you amp up your technique and play on your strengths? Without giving it a second thought, we all know the answer is the latter. These 'strengths' are what make your brand unique and hence constitute your Unique Selling Proposition (USP). Introducing your unique selling proposition (USP) isn’t just about standing out; it’s about making an unforgettable impression. Imagine capturing your audience’s attention with a single sentence that not only defines your brand but also leaves them intrigued to learn more. Crafting a compelling USP sets the tone, sparks curiosity, and draws your audience into the story of your brand. So, are you ready to unveil the show-stopping essence of your business? Let’s see what a USP is and how it can help your brand! *[Image: Unique Selling Proposition Explained]* ## What Is A Unique Selling Proposition? A unique selling point (USP), also called a unique selling proposition, is a marketing [statement that differentiates a product](https://www.shiprocket.in/blog/product-differentiation/) or brand from its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from its competitors. A unique selling point can be “what you have that competitors don’t.” A successful USP promises an articulated benefit to consumers, offering them something other products can’t or don’t provide. The USP should also be compelling enough to attract new customers. It carefully balances what the customer wants with what the business does well or what it can deliver that the others cannot. The idea is to make the product or brand stand out from its competitors in some unique ways. The USP should appeal to the customers and differentiate the company’s offering from everyone else. For example, think of your favourite brand. What do you like about them? What is the one reason you keep going back to their store? That, right there, is the USP of that brand. Similarly, you need to find out one aspect of your store and market it to make sure your customers stick to your brand. ## What Should Be The Crux Of Your USP? Your USP must be something that sets apart your brand from the rest of the companies selling what you may be selling. It must contain: ### **A Solution**: It must give your buyers the quick solution they are looking for. For example, when talking about grocery apps, users today are looking for [fast delivery](https://www.shiprocket.in/parcel-delivery-services/). Hence, brands like Big basket and Grofers are continually modifying their propositions to provide to their buyers. ### **Additional Value**: When your customers are looking for something unique, they want it to have some value. Hence, always decide upon a USP that adds some value to their purchase. [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) offers day-definite deliveries; it is their USP. But, Amazon can never compete with Myntra when it comes to fashion apparel. This is because high-end brands, along with a wide variety, are Myntra’s USP, and that adds value to the [buyer’s shopping experience](https://www.shiprocket.in/blog/improve-website-user-experience-tips/). ### **Differentiation**: Your USP should set your brand apart from competitors selling similar products or services. Highlight what makes your offering unique and better suited to meet your customers’ needs. This could involve superior quality, innovative features, exceptional customer service, or any other distinguishing factor that gives you a competitive edge. ### **Consistency**: Your USP should remain consistent across all aspects of your brand, from marketing messages to product offerings and customer interactions. Consistency builds trust and reinforces your brand’s identity in consumers’ minds. ### **Alignment with Customer Preferences**: Your USP should align with the preferences and priorities of your target audience. Understand their pain points, desires, and aspirations, and tailor your USP to resonate with their needs effectively. This alignment enhances the relevance and appeal of your USP to your target market. ## Importance Of A Unique Selling Proposition As it is a crucial differentiating factor, a unique selling proposition or USP holds excellent value when speaking of your brand. Here are a few reasons as to why they are essential for your business: ### **Define Your Business’s Personality** With a unique selling proposition, you can define the tone of your business. In the current digital age, it is imperative to determine what you stand for. That is only possible if you state your uniqueness and define what your brand stands for. With a definite USP, you can better connect with audiences. ### **Advertising Tool** USP is the strength of your store. If established correctly, it can be used as a brilliant advertising tool that can help you acquire many new customers to your brand. It can be used to project in ad campaigns, commercials, and on every channel that you use for promoting your products. ### **Eliminate Competition** Every eCommerce seller strives in a hyper-competitive market today. To ensure success, it is vital that you stay one step ahead in the game. That is only possible if you can gather more customers for your store. A unique selling proposition gives you an edge among the competition and defines your value in the market. Thus, you can move ahead quickly in a competition. ### **Discover New Markets** Once you lay out your USP, it becomes easier to discover new markets as you can identify and relate to the needs of more people. You can also align your product with related demands and fulfill the requirements of that sector. ### **Build Relationships With Customers** A USP brings loyal customers to the brand. Look at Apple, for example. They have built a lifelong relationship with their users due to the products they offer. Their user experience is their USP, and they incorporate it into every aspect of their business. The product may not have the best features, but it focuses on ease of use serviceability, and solves niche concerns for the user. Hence, it is an all-time favourite. Thus, your USP attracts loyalists as it helps them relate to your brand easily. ### **Increase Sales** With a unique selling proposition in place, you can introduce limited edition or exclusive products that aim to solve a particular customer problem. Such tactics can increase your sales and promote your brand widely. A unique chain of products attracts more buyers than natural products that combine multiple purposes. ## How to Write Your Unique Selling Proposition? **To craft your own unique selling proposition (USP), follow the below steps:** 1. Refer to your product’s vision and mission statement to gain a clear understanding of your brand, product, or service. 2. Conduct primary user research to uncover what customers appreciate about your offering. 3. Answer key questions: - Identify your target audience. - Define the specific problem your brand, product, or service solves for customers. - Determine what sets your offering apart from competitors. - Highlight any unique aspects that competitors can’t replicate. - Emphasise why customers should care about these differences. - Consider the emotional appeal behind your product’s functional benefits or features. 4. Distil your message into one sentence, ensuring it’s concise and impactful. 5. Avoid trying to say too much; clarity is key in your USP. 6. Evaluate the longevity of your USP and its ability to withstand competition and market changes in the future. 7. Aim for a USP that recognises a sustainable differentiator, ensuring your brand remains relevant and resilient over time. ## How to communicate your USP? **Here’s how you can communicate your unique selling point (USP) effectively:** 1. **Advertising**: You can use traditional ads or marketing campaigns to showcase what makes your brand special. It’s like telling people why they should choose you over others. 2. **Social Media**: Being active on social media and teaming up with influencers helps get your message out there. It’s like showing off your cool factor to a big crowd. 3. **Content Creation**: Make interesting content that talks about what sets you apart from the competitors. It’s like sharing your story in a fun and engaging way. 4. **Digital Marketing**: If you have an online store, make sure your USP is clear on your website. Put it in the tagline or as a list of reasons why you’re awesome. It’s like making sure everyone knows what makes you special when they visit your online shop. 5. **Search Engine Optimization (SEO)**: Make sure your website shows up when people search for things related to your business. This way, more people will see your USP when they’re looking for products like yours. It’s like making sure you’re easily visible when someone is searching for what you offer. ## Examples of Unique Selling Points **Some of the popular USPs from leading brands are:** - **Domino’s Pizza**: “You get fresh, hot pizza delivered to your door in 30 minutes or less, or it’s free.” Domino’s USP is based on fast delivery, promising customers their pizza within a specific timeframe or else it’s complimentary. - **Apple**: “Think different.” Apple’s USP revolves around innovation and design. This positions itself as a brand that offers cutting-edge technology and sleek aesthetics, differentiating itself from competitors in the tech industry. - **Tesla**: “Accelerating the world’s transition to sustainable energy.” Tesla’s USP emphasises its commitment to sustainable energy solutions, offering environmentally friendly and technologically advanced electric vehicles. - **Airbnb**: “Belong anywhere.” Airbnb’s USP centers around unique and authentic travel experiences, enabling guests to stay in local homes and immerse themselves in different cultures rather than traditional hotels. - **Red Bull**: “Gives you wings.” Red Bull’s USP focuses on energy and performance enhancement, positioning itself as a high-energy drink that boosts physical and mental performance. ## Final Thoughts Your unique selling proposition (USP) isn’t just a marketing tactic; it’s the heart of your brand’s identity. It’s what makes you different from everyone else. Before you introduce your brand to the market, take the time to figure out what truly makes you special. Your USP will guide how you present your brand to the world and influence every part of your business. By focusing on your unique strengths and value, you’ll not only attract customers but also carve out a clear space for your brand in the competitive world. So, make understanding and communicating your USP a priority—it’s the key to unlocking your brand’s success. --- ## https://www.shiprocket.in/blog/letter-of-undertaking/ --- title: Letter of Undertaking (LUT) for Indian Exporters url: https://www.shiprocket.in/blog/letter-of-undertaking/ description: Unlock the potential of international trade from India: Streamline operations for seamless transactions in global markets with LUT. last_updated: 2023-11-24 source: webpage --- # Letter of Undertaking (LUT) for Indian Exporters Are you prepared to step up your exporting? Let us talk about the Letter of Undertaking (LUT), a necessary document facilitating trade relations. When exporting products and services from India, foreign firms must pay close attention to its tax requirements, for which an LUT is essential. For exporters, it lowers taxes like the Integrated Goods and Services Tax (IGST). Companies may increase earnings in foreign markets and streamline export procedures by utilising LUT. Let’s explore the benefits and challenges of using LUTs. *[Image: Letter of Undertaking (LUT)]* ## The Letter of Undertaking (LUT): An Overview An official document known as an undertaking letter or letter of undertaking is a formal declaration made by one party to another stating that they have fulfilled or will fulfill a legal obligation. The letter of undertaking is generally used in commercial contexts to carry out certain legal obligations. An LUT is required when exporting products or services from India. This is a crucial document that will help you save on taxes like IGST. As per the Central Goods and Service Tax (CGST) Act of 2017, an LUT is required in India if you wish to export goods without having to pay IGST. Consider it as a formal commitment to the authorities that you will abide by all laws and regulations while exporting your products or services. Instead of paying taxes up front, you plan to comply with all GST regulations by submitting the LUT. You must complete Form GST RFD 11 and attach the LUT to accomplish this. By submitting this form, you guarantee that you will follow the law and fulfill all of your tax responsibilities. You can proceed as soon as the GST department gives its approval. You don’t have to worry about paying the IGST upfront when exporting your products or services. By doing this, you can avoid having to tie up your money in tax payments. ## Components of a Letter of Undertaking **An LUT should contain the following details:** - **Exporter Information:** - Name and address of the exporter - GSTIN (Goods and Services Tax Identification Number) of the exporter - **Financial Period:** The relevant financial year for which the LUT is applicable - **Exported Goods:** Description of the goods being exported - **Export Transaction Specifications:** - Invoice details including the date and number - Description of goods and services - Unit and quantity of goods and services - Value of goods and services - Destination of the exported goods - **Declaration:** - Consent to adhere to all GST regulations - Exemption from all reverse charges for exports - Authorised Signatory - Name and designation of the authorised person - Date of signing - Signature of the authorised person Including these details ensures that your LUT is comprehensive and meets the requirements for GST regulations regarding exports. ## Crucial Things to Remember About the LUT Bond in GST **The following things are crucial to understand when submitting an LUT for GST:** 1. Your LUT is valid for 12 months from the date you submit it. 2. You have the option to furnish a bond if you are not qualified to submit an LUT. This bond needs to be backed by a bank guarantee and written on non-judicial stamp paper. It ought to pay the anticipated tax obligation determined by your export evaluations. 3. The official letterhead of your registered firm must contain your LUT. This proves that you can provide any product or service without having to pay integrated tax. 4. To receive the benefits of filing an LUT, you must be a registered taxpayer under GST. It is also necessary for the products or services you export to be GST-registered. 5. You must complete the GST RFD-11 form to apply for an LUT. This form may be officially signed and submitted by certain authorised personnel in your business, such as the MD, company secretary, or partners in a partnership firm. 6. A bank guarantee for your bond shouldn’t be more than 15% of the bond’s total amount. Nevertheless, under some circumstances, the relevant GST Commissioner may waive this requirement. 7. As an exporter, you can export goods or services from various areas: - Outside India - Within India - Places falling under Special Economic Zones (SEZs) 8. The ability to provide goods or services without paying IGST will be removed if you do not pay the tax within the time frame stated in the LUT. Thus, you will forfeit the advantage of not having to pay IGST while exporting if you fail to fulfill your tax responsibilities in accordance with the LUT provisions. ## Determining LUT Eligibility: Who Can Apply? **Here are the main factors to consider while ascertaining your eligibility to apply for an LUT:** - **Taxpayer Status:** If you are a registered taxpayer engaged in the export of goods and services, you are eligible to apply for an LUT. However, if you are being sued for tax evasion of at least Rs. 250 lakhs, you are ineligible. - **Intent to Supply:** You must plan to provide products or services within India, to other nations, or Special Economic Zones (SEZs). - **GST Registration:** To receive an LUT, you must [register under the Goods and Services Tax (GST)](https://www.shiprocket.in/blog/gst-registration-online-procedure-india-guide/) structure. - **Tax-Free Supply:** Providing items without having to pay integrated tax should be your aim. - You are not eligible for an LUT if you are facing legal action for avoiding taxes of Rs. 2.5 crore or more under the CGST Act, 2017 or the IGST Act, 2017. This implies that the benefits associated with submitting an LUT will not be available to you. ## Essential Documentation for GST LUT Registration **When filing an LUT under GST, you will need to gather several documents. Here’s what you’ll typically need:** - **PAN Card:** Ensure that you are prepared with your export company PAN card. - **IEC Certificate:** Prepare this certificate beforehand. It stands for [Importer Exporter Code](https://www.shiprocket.in/blog/import-export-code-iec-india/). - **GST Registration Certificate:** You must present your GST registration certificate as evidence of your registration. - **Witness Information:** Please bring two witnesses and documentation of their addresses and PANs. - **Cancelled Cheque:** Submit a cancelled check from your exporter’s current account. - **Aadhar Card:** You must present your Aadhar card to prove your identity. - **Form GST RFD-11:** This form must be completed to file an LUT. - A copy of your GST registration should be available. - **Authorised Person’s KYC:** Please bring the necessary paperwork for the authorised person managing the LUT. - **Authorised Letter:** Prepare an authorised letter for submission. ## Filing an LUT under GST: Step-by-Step Instructions **Step 1:** Enter your login information to access the GST portal. **Step 2:** Choose ‘user services’ from the services menu. Select ‘Furnish Letter of Undertaking (LUT)’ after that. **Step 3:** Choose the financial year for which you are requesting the LUT from the drop-down list. **Step 4:** Fill out the application by correctly entering all necessary information. **Step 5:** Check that everything is right by going over the filled-in details in the preview. **Step 6:** The form must then be signed and submitted. You can accomplish this by utilising the Electronic Verification Code (EVC) or the authorised signatory’s registered digital signature certificate. You will get OTPs for authentication from EVC on the email address and registered cell phone number you provided. **Step 7:** You will get an acknowledgement on the screen upon the completion and submission of the form. Save it to your device for future use. ## Addressing Common Challenges: Practical Solutions for LUT Holders **The LUT registration procedure can get tricky. However, there are ways to successfully deal with them:** 1. **LUT Approval Delays:** - *Challenge:* It may take weeks or even months for customs officials to process an LUT application, which would disrupt corporate operations and impede exports. - *Solution:* To prevent last-minute delays, apply for an LUT well in advance. Budget for and account for any processing time that customs officials may demand to guarantee prompt approval. 2. **Procedures for Amendment and Rectification:** - *Challenge:* Errors or modifications in filed documents could need correction, which would add to the complexity. - *Solution:* To reduce mistakes, carefully proofread every document before submitting it. To assure accuracy, consult specialists or experts. If there are any errors or modifications, start the process of correction or modification right away and supply the required paperwork to speed up the procedure. ## Unlocking Exporter Benefits: The Advantages of Utilising an LUT **Using an LUT in GST offers several benefits:** - **Deferred Tax Payment:** By submitting an LUT, exporters can export products or services without having to pay taxes right away. - **Avoidance of Bank Guarantees:** Exporters who apply for an LUT can save administrative costs by not having to give bank guarantees to the importers. - **Builds Trust:** Serves as a legally binding commitment that cultivates confidence amongst the parties. - **Legal Clarity:** Reduces uncertainty by providing a clear legal document that outlines obligations and duties. - Exports are made easier by this measure, which increases competitiveness by enabling companies to export goods without having to pay GST in advance. - **Risk reduction:** Lowers financial risks by defining contractual responsibilities precisely and minimising ambiguities and conflicts. - **Improves Business Relations:** Promotes long-term collaborations by formalising agreements and pledges, which strengthens connections. ## Seamless Export Solutions with ShiprocketX With our customised cross-border solutions, you can unlock worldwide development for your business. Ship with ease to more than 220 countries, and enjoy transparent B2B delivery at no risk. Streamline your e-commerce exports with [ShiprocketX](https://www.shiprocket.in/x/?utm_source=google&utm_medium=cpc&utm_content=Pmax-DGFT&utm_campaign=SRX-PerformanceMax-DGFT&utm_term=&gad_source=1&gclid=Cj0KCQjw8pKxBhD_ARIsAPrG45l24IkqR2614My69HQrcCNV62-PX1xIfg4TcdD1eu5m1nW-yKS_NgQaAtX9EALw_wcB) and take advantage of [quick customs clearance](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/) and a variety of delivery options. You will value real-time updates, quick worldwide delivery, and comprehensive analytics to make well-calculated choices for your business. By designing personalised tracking pages and guaranteeing thorough shipping security, you may increase client loyalty. Simplify returns management with the committed assistance of skilled account managers. Increase revenue through precise cost estimates and quick delivery to expand your business. ## Conclusion For companies stepping out into foreign commerce from India, an LUT is quite important. It guards you against tax complexity, resulting in more profitable and seamless export operations. Learning the ins and outs of an LUT becomes critical for companies looking to expand internationally. By doing this, companies may take advantage of profitable opportunities in the ever-changing global market and successfully negotiate the challenges of export compliance, taking their endeavours to new heights. --- ## https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/ --- title: What Is Fulfillment By Amazon (FBA): Function & Benefits - Shiprocket CargoX url: https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/ description: Learn how Fulfillment by Amazon (FBA) can streamline your ecommerce business. Discover the benefits of FBA, along with the associated fees. last_updated: 2023-10-11 source: webpage --- # Fulfillment by Amazon (FBA): Benefits, Fees, and Alternatives In our previous blogs, we have talked at length about Amazon’s various fulfillment techniques like Amazon Self Ship, and [Amazon Easy Ship](https://www.shiprocket.in/amazon-easy-ship/), and also what benefits you can derive if you ship using Shiprocket when you opt for [Amazon self-ship](https://www.shiprocket.in/amazon-self-ship/). There is one segment that we are yet to cover — Fulfilled By Amazon. This blog talks in detail about FBA, its benefits, and whether it is the right call for your eCommerce business. *[Image: What is Amazon FBA]* ## What is Fulfilled By Amazon (FBA)? Fulfillment by Amazon, as the name suggests is Amazon’s order fulfillment model where Amazon takes responsibility for inventory management, storage, picking, packing, shipping, and customer service for your orders. Your role is to deliver your products to [Amazon’s fulfillment center](https://www.shiprocket.in/blog/amazon-fulfillment-center/). With Amazon FBA you can leverage their marketplace, world-class fulfillment services, more options for delivery, and critically acclaimed customer service. You are also enrolled in their Prime program once you sign up for Amazon FBA. Therefore, with FBA and prime, you are eligible for free delivery, one-day delivery, and [same-day delivery](https://www.shiprocket.in/same-next-day-delivery/). A survey by Amazon pointed out that 86% of prime sellers reported an increase in sales once they shifted to FBA. ## How Does FBA Function? *[Image: FBA Functions]* First, you deliver your products to Amazon’s fulfillment center, or you can schedule a pickup. Pickups are done using their inbound pickup services using their Logistics Network, Amazon Transport Service (ATS). Next, Amazon stores your inventory and manages every product you provide to them. When you receive an order on your marketplace, Amazon picks the order, packs it and ships it to the customer. In case of any query regarding the delivery or the product, Amazon’s customer support team is responsible for catering to the customer’s concerns. You then send more products to the fulfillment center, and the cycle continues. ## Types of Fulfillment Models **There are five types of business models, including the following:** - **In-house fulfillment:** Shipping and storing orders from a place of business is the most common approach for smaller businesses. Such an opinion limits the variety and quantity of the products sold. It also increases the overhead expenses of the business. The in-house fulfillment method is suitable when you sell a low volume of products, have a large logistics network, and sell products that have complicated packing requirements. Completing an order cycle may become more challenging when orders increase. With such a [fulfillment model](https://www.shiprocket.in/blog/ecommerce-fulfillment-models/), you can scale your warehouse needs or outsource fulfillment for some products to a third party. - **[Dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/):** It is a model that outsources all the supply chain processes either partially or completely from delivery through returns. You can use this fulfillment model to work with manufacturers and third-party partners and send orders directly to your customers. It is an appealing method as it minimises the overhead costs and inventory carrying costs. You can focus on your business operations and marketing the products since inventory handling and order fulfillment becomes the job of the supplier. - **Third-party fulfillment:** This fulfillment model involves outsourcing different e-commerce logistics processes. These include [warehousing](https://www.shiprocket.in/encyclopedia/warehousing/), picking and packing orders, [inventory management](https://www.shiprocket.in/inventory-management/), shipping orders, and even managing returns. - **Multi-channel fulfillment:** The process of handling, managing, and fulfilling orders through different channels is the idea behind a multi-channel model. If your customers purchase your products from different channels, including your e-commerce website, social media, Amazon, etc. - **Amazon fulfillment:** Many e-commerce businesses are using Amazon Prime to meet their customer expectations of quick and reliable order deliveries. Amazon FBA is the right option for your e-commerce business if you want to focus on scaling your business and need a complete solution for inventory storage, shipping, and returns. And lastly, you want to attract more customers by offering free and fast shipping. With Amazon FBA, you can take advantage of its huge distribution network, exceptional delivery service, returns handling, and customer support. ## Amazon FBA: Pros and Cons Just like everything, joining the Amazon FBA program has its pros and cons. ### The pros include the following: - You can leverage the Amazon brand name and reputation to market your products. The reliability of Amazon is well-known and you can use this as credibility for your own products. The trust factor helps you improve your sales numbers. - You gain the chance to deliver quick operations. Amazon has a unique online shopping system and it gives you speedy loading and delivery options. They are more capable of delivering your products quickly and efficiently. - You can give your customers the option of free shipping. Amazon Prime offers its customers free shipping services and you gain this benefit over non-FBA sellers when you use an Amazon model for selling your products. On average, Amazon FBA’s shipping service [costs 30% less per unit](https://www.aboutamazon.com/news/small-business/fulfillment-by-amazon-how-improving-delivery-fueled-independent-seller-growth-and-success). - With Amazon FBA, lower operation costs are an added advantage. You can forget about the storage, staff, and management expenses when you use Amazon models. You can increase your earnings and deliver more products by this method. - Amazon Multi-Channel Fulfillment (MCF) allows you to sell your products on other channels while Amazon will still fulfill those orders. - Amazon offers round-the-clock customer support for FBA sellers. ### The cons include the following: - **Costly fee:** Storage fees and fulfillment fees are costs that can pile up quickly with slow-moving products and oversized products. The sellers are also charged for the removal fees for products that are damaged and unsellable. - **Product handling:** Inventory can get lost and damaged while handling. Although, this error can be Amazon’s and not the sellers, it can cause you your inventory. Amazing, however, does reimburse the seller but when smaller issues are encountered they may go unnoticed and cause the seller a loss. - **Accurate product guidelines:** Certain products have specific guidelines to be followed as per Amazon’s rules. These are in place to ensure that the products arrive in optimal condition. Hence, it will cost the seller a per-item fee. - **Stickerless commingling:** Products that come from the same manufacturer are often commingled on Amazon. So if two sellers are selling the same products, they are mingled. - **Greater returns rate:** Amazon has an open return policy. This has, in return, resulted in a higher number of returns for most of the sellers. - **Product comingling:** Amazon often comingles products with the same manufacturer ID even if they are from different third-party merchants. In simple terms, it pools similar products together to increase fulfillment efficiency. For merchants, it may have a negative impact when their products are mixed with low-quality products. ## How Much Does it Cost to Use Amazon FBA? The cost to sell on Amazon will depend on the type of business model you have selected. - **Standard seller fee:** **Amazon charges around 15% to 18% of the product’s price as the fee for the seller**. The actual amount varies based on the product being sold. **Although Amazon says that they charge only around 15%, there are certain hidden charges like refunds that are not charged back completely**. - **Fulfillment fee:** These are charges levied per unit of the product sold. It varies based on the size of the product and it includes the charges for packing, shipping, packing, and handling. It also includes customer service and product return costs. - **Inventory handling and storage fee:** Based on the month and the everyday average volume, the sellers are levied a monthly storage fee. These fees also vary based on the product size. Long-term fees are those that are levied on products that are stored for over a year in addition to any monthly inventory fee. - **International shipping fee:** Global export is now an option with Amazon and they enable their sellers to send their inventory across the world. ## Is FBA Right for Your Business? The ideal fulfillment solution for any e-commerce business will be dependent on many factors including the nature of your business. The type of products sold, the location, and the approach to satisfy consumer demands. **A business model like Amazon FBA will be best for your business when:** - You want to minimise the burden of fulfillment - Require help in scaling your business - Outsource storage, shipping, returns handling, and consumer service - Need your products to be Prime shipping eligible - Require help for customer service features - Inability to afford warehouse space and employees to handle it ## Amazon FBA vs. Seller-Fulfilled Prime Let’s dive into the key differences between Amazon FBA and Seller-Fulfilled Prime. | **Amazon FBA** | **Seller-fulfilled Prime** | |----------------|----------------------------| | FBA gives you the provision to opt for storage and inventory | Gives you access to Amazon Prime services and a customer base that allows you to sell, fulfill, and find products | | You do not need to pay all the shipping expenses, thus, profits are greater | The entire shipping cost is borne by the seller thus costing the seller a substantial portion of their profits | | Handles the inventory, storage, and packing | Inventory handling, storage, and packing are not under Amazon’s jurisdiction | | FBA handles most of the managing process making it a smaller burden on the seller | Requires a great deal of attention to set up | ## Benefits of Choosing FBA In 2022, [89% of Amazon sellers have used FBA](https://revenuegeeks.com/amazon-fba-statistics/#:~:text=How%20Popular%20Is%20Amazon%20FBA?%20%C2%B7%2089%,sold%20more%20than%204.1%20billion%20items%20in), making Amazon FBA one of the most popular business models. While 21% of these sellers combined FBA with the [Fulfillment by Merchant (FBM) models](https://www.shiprocket.in/blog/amazon-fulfillment-by-merchant/), 68% used FBA exclusively. When you consider the number of sellers already leveraging Amazon FBA to grow their business, it becomes obvious that they must be doing so because of the benefits they may be enjoying. **Let’s look at some of the many benefits Amazon FBA sellers enjoy.** ### Undivided Attention to Business With a company like Amazon, taking care of operations like inventory management, picking, packaging, and customer service, you can quickly focus on other aspects of your business like procurement, marketing, and sales. Since the former operations take up a lot of time, growth and innovation take a backseat, and you tend to lose the competition. But with FBA you can focus on growth. ### No Hassles of Shipping Shipping takes up significant time and resources of any eCommerce business. As eCommerce logistics is a separate entity altogether, you have to give it a substantial chunk of your plan. But since in FBA, Amazon looks after the shipping via their logistics network, ATS, you can point your resources directly at other segments of your business and also save on shipping and workforce. ### No Additional Investments Since you do not have to arrange for storage and handling of goods, you save on investments in other assets like a warehouse, packaging material, loading and unloading equipment, etc. This step saves you the right amount of time and costs and gives you an opportunity to explore other areas in your business. ### Pay for Each Order Amazon’s FBA pricing does not require you to pay them any extra subscription fee or set up charges for using FBA services. You pay a fixed closing fee, fulfillment fees, removal fees, and disposal fees for every item. ### Faster Delivery Options with Prime When you sign up for FBA, you are given Prime for free. With this, you get to offer your customers expedited shipping options like same-day, one-day, and two-day delivery. This option gives you an edge over your competitors and adds value to your store. ### Increased Visibility Among Users Amazon promises improved exposure for your products when you choose FBA, this way your products are displayed first on search results on Amazon, and you get to sell to a vast audience that shops from Amazon. In fact, FBA sellers have reported an average increase of [20% to 25% in sales](https://sell.amazon.in/grow-your-business/amazon-global-selling/perfect-launch/fba#:~:text=When%20you%20join%20FBA%2C%20you,in%20sales%20after%20adopting%20FBA.) as compared to sellers who don’t use FBA. ### Pay on Delivery With Prime and FBA, you get the benefit of giving your buyers the option of paying for the product when it arrives. This payment method is also popularly known as [Cash on Delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/). In a country like India where eCommerce is still in its nascent stages, pay-on-delivery goes a long way in increasing trust among buyers. ## How to Get An Amazonesqe Service Without FBA? Amazon FBA has become one of the most popular fulfillment models because of Amazon’s huge fulfillment centers. However, even today, a major population of eCommerce sellers does not sell on Amazon. How can they achieve such a service? With 3PL providers like Shiprocket Fulfillment. [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/) is a warehousing and distribution service that provides you with centers in various cities across India. You can stock your inventory in these state-of-the-art fulfillment centers and process orders faster than ever. When you distribute inventory across the country, you can store products closer to customers and deliver up to 2X faster. You also get 30 free storage with Shiprocket Fulfillment without any minimum cost commitment. This makes it extremely lucrative for businesses with fast-moving inventory who want to simplify operations and deliver quicker at low costs. ## How to Maximise FBA Sales? You can streamline your processes and maximise your sales by simply following a few tips and tricks mentioned below: - **Use online analytics tools:** you can use online tools for product research for popular items on Amazon. It can help you determine the best categories of products to sell to your customers. - **Be smart about your product range and selection:** Products with high ranking on Amazon sell quickly and they also keep the inventory moving. By choosing categories with fewer products and high rankings, you can also become a leading seller. - **Building your brand:** A brand is not built in one day. It requires patience and time to make its position in the eyes of its customers. Striving for good reviews and making sure that your metrics enable you to maximise your sales is key to establishing brand loyalty among your customers. - **Using Amazon FBA in the right manner:** When you properly integrate all of Amazon FBA’s offerings, you will be easily able to sell more products, earn more profits, and scale your business. You must begin small and choose to sell the right products if you want to make the most of Amazon FBA. - **Prompt responses to customers:** Engagement and quickly responding to your customers’ queries and questions is key to giving them a good shopping experience. By politely accepting criticism and responding to their problems, you will build trust amongst your buyers. ## Conclusion Use these pointers and decide if FBA is the right call for your business. If not, you can opt for other options like 3PL providers like [Shiprocket Fulfillment](https://fulfillment.shiprocket.in/)! --- ## https://www.shiprocket.in/blog/online-ecommerce-shopping-carts/ --- title: Online Shopping Carts: Must-Have Features url: https://www.shiprocket.in/blog/online-ecommerce-shopping-carts/ description: Explore the essentials of online shopping carts: Reduce your cart abandonment rate, increase conversions, and improve customer experiences. last_updated: 2023-11-29 source: webpage --- # Online Shopping Carts: Must-Have Features Ever wondered how eCommerce applications would survive without virtual shopping carts? Shopping carts are the elements that enable customers to shop online by choosing products from the offerings of eCommerce businesses. They enable checking out with one simple click. The process of adding an item to the cart is the most crucial moment in the buying journey of a customer. It is what determines the transition from merely browsing to making a purchase. The shopping experience with your brand can be enhanced by understanding the basics of an online shopping cart. Irrespective of being in the early stages of setting up your online store or being an established eCommerce store, an appropriate shopping cart solution can enhance conversion and sales rates. This article details everything there is to know about virtual shopping carts, the aspects that they manage, their benefits, and more. ## eCommerce Shopping Cart: Definition A software that makes it possible for customers to choose products and purchase them online is known as an online shopping cart. In conventional physical stores, a customer will be able to browse through the offerings, take the product off its shelf, and head to the billing counter. In an online shopping store, customers need a way to impersonate this experience of picking and checking out. This is catered to by the online shopping cart software; it enables them to choose products on their computer or device to store them in a virtual cart. They make the purchase from that cart. ## The Aspects Managed by Online Shopping Cart for the Merchant Online shopping carts are extremely functional and they are capable of managing tasks for the customer and the merchant. They are capable of presenting background data regarding your products like inventory and [shipping methods](https://www.shiprocket.in/blog/different-shipping-methods/) in a manner that is easily understood by your buyers. It is also capable of collecting data you need to complete your customers’ purchases. It includes details like payment, billing and [shipping address](https://www.shiprocket.in/blog/shipping-address-vs-billing-address/), comments, additional preferences, etc. **Here’s how a shopping cart will manage different aspects for you:** - It is capable of managing your inventory. - Your metadata and [descriptions of products](https://www.shiprocket.in/blog/product-descriptions/) are also handled. - Price-relevant data, promotional codes, offers, taxes, and discounts are also managed by the shopping cart. - Shipping and payment methods are also well-handled. - It manages all the data needed to complete a purchase. - It holds the data that shows confirmation of a purchase. - It makes note of returning customers and keeps a record of their purchase history. ## How Sellers Benefit From Shopping Carts? Sales on your eCommerce platform can be managed through your online shopping cart software. It bridges the gap between a potential buyer and a customer. **The cart can be optimised for your specific business and can benefit you in the following ways:** - **Increased conversion rates:** These simple-to-use shopping carts enable sales conversion. It offers an optimised and hassle-free experience during the checkout phase, thus preventing [cart abandonment](https://www.shiprocket.in/blog/what-is-cart-abandonment/). - **Enables informed decision-making through data analysis:** The cart records every time a customer adds products to their cart and you can leverage this data to know more about their behaviour and curate custom offers. Having a customer-centric marketing strategy can help you with retargeting. - **Enhanced customer insights:** As a seller, you need to know what products are being added and deleted from customers’ shopping carts the most. Such data is extremely valuable when it comes to making business decisions. - **Targeted advertising strategies:** Advertising efforts can be targeted specifically to customers. The built-in analytics of the online shopping cart software keeps track of customer behaviour, giving you invaluable insights to see where their interest lies. This data allows you to create customised target advertisements to enhance sales rates. ## Factors to Consider For Selecting the Best Shopping Cart for Your Online Store The price is the primary factor to consider while choosing your online shopping cart. It must be efficient and should not bite into your profits. The cheapest option is not always the right fit and hence you must consider a list of factors before making your choice. **Here are a few ways to analyse your shopping cart needs:** - **Integrations:** Your online shopping cart must be capable of integrating with your eCommerce platform and the additional features as well. Your business will grow over time and your cart must be able to scale up with your business. It should be adaptable and versatile. - **Payment options:** Your online shopping cart should be able to work with all forms of payment methods like net banking, credit and debit cards, online wallets, and [cash on delivery services](https://www.shiprocket.in/features/cod-cash-on-delivery-courier-services/). This will help you enhance your buyer spending power. - **Customisation:** The look and feel of your cart must be adjustable to match the theme and the experience your brand is trying to sell. You must streamline and optimise the experience to give your customers the best shipping experience. Moreover, your cart must be flexible for you to [optimise the checkout process](https://www.shiprocket.in/blog/improve-checkout-experience/). You should be able to minimise the number of steps to reduce friction. - **Methods of shipping:** Higher [shipping charges](https://www.shiprocket.in/shipping-rate-calculator/) are the primary reason for cart abandonment. An eCommerce cart is capable of allowing you to customise your shipping offerings and let consumers choose how they want their shipment delivered. You must ensure that your cart is transparent about the shipping charges to avoid abandonment. - **Friendly user experience:** It simply refers to how well consumers can interact with an eCommerce application. A good experience can result in returning customers, thus establishing a loyal and organic customer base. The interface must also be simple and easy to use to avoid confusion and frustration that result in car abandonment. - **Analytics:** Your cart should be a smart cart. It means that it must have the features to be able to track, collect, and present data that are relevant to consumer behaviours. It helps you strategise and make the right business decisions, thereby enhancing your sales rates and enabling you to scale your business more quickly. ## Shopping Cart Software to Consider The right platform must be chosen to ensure the best shopping experiences. **Here are a few to consider:** - **Shopify:** [Shopify](https://www.shiprocket.in/shopify-shipping-app/) is one of the online shopping carts that allows you to choose from various filters like fixed price, location, tier, or weight. The advanced plan subscribers can also get automatic shipping prices from the shipment carrier. Shopify also allows you the option of integrating over various payment gateways that can handle [international shipping](https://www.shiprocket.in/features/international-shipping/). It is capable of handling all aspects of your business. - **Shopwired:** It is an online cart that is equipped with simple site builder tools in one software. You can create a tailored and branded experience of virtual shopping through this and sell on different platforms. The cart is equipped with SSL security and 256-bit encryption. Tax valuations, recovery functionality, and customisable shipping zones are its other features. - **OpenCart:** It is an open-source cart that is most suited for businesses dealing with technical expertise and requires the resources needed to build and customise effective checkout. It is most suited for budget-friendly businesses; however, you will need technical resources to help you build an effective cart solution with it. - **Ecwid:** It is a rather different cart option as it is equipped with its store builder. The idea behind Ecwid is to transform a portfolio into online shopping websites and eCommerce platforms. You don’t need to be well-versed in coding skills to sell online using Ecwid. ## Why Selecting the Right eCommerce Shopping Cart Matters? Based on 49 different studies, the average cart abandonment rate is [70.19%](https://baymard.com/lists/cart-abandonment-rate). Moreover, eCommerce brands can lose as much as [$18 billion in sales revenue every year](https://www.dynamicyield.com/blog/shopping-cart-abandonment-ebook-announcement/) because of customers abandoning their shopping carts. Choosing the right software will enable your shopping cart to become more smooth and friction-free. It will help increase conversion rates and decrease abandonment rates. You can gain a 35.26% increase in conversion rates with just a better checkout design. The online shopping cart is the last place on an eCommerce platform that a customer visits. You will be able to salvage lost sales through other features like multiple payment options, and different shipping options as well. Without an online shopping cart, your customers will not be able to choose these options and your eCommerce website will not generate leads. Moreover, the analytics tools help you make informed marketing and business decisions. ## Conclusion Online shopping carts are a virtual form of physical shopping carts that are pushed around a store. They are the vital elements that determine the transformation of a viewer into a seller. Having a badly designed shopping cart can ruin your customers’ shopping experience and you might lose out on sales. Hence, choosing an online shopping cart that suits your customers is crucial. You must consider what your business needs before opting for a cart. Your shopping cart should be flexible and capable of being adaptable as your business grows. You can also make your future business and marketing decisions based on the analysis of your cart. --- ## https://www.shiprocket.in/blog/multimodal-transportation/ --- title: Exploring Multimodal Transportation: A Comprehensive Guide url: https://www.shiprocket.in/blog/multimodal-transportation/ description: Multimodal transportation brings numerous benefits to the table, transforming supply chains and optimising business operations. last_updated: 2023-11-02 source: webpage --- # Exploring Multimodal Transportation: A Comprehensive Guide The growth of international trade depends on an innovative and adaptable logistics sector. Modern and efficient shipping companies know how to leverage the strengths of [different types of shipping methods](https://www.shiprocket.in/blog/best-shipping-mode-for-ecommerce-business/). Can you guess how they do it? These companies use a multimodal transportation solution that transforms and strengthens supply chains and enhances business operations. Shipping companies use a multimodal system to coordinate all modes of transport. This helps enhance connectivity, [reduce transportation costs](https://www.shiprocket.in/blog/reduce-ecommerce-logistics-costs-with-big-data-analytics/), eliminate congestion, and improve overall logistics. Multimodal transportation improves supply chain efficiency by reducing downtime. This transportation solution also increases customer satisfaction by allowing goods to be transported to even the most remote areas. Let’s understand the concept of complete streets and multimodal transportation in detail. *[Image: Multimodal Transportation]* ## The Concept of Complete Streets Complete streets is an approach that plans, designs, constructs, runs, and maintains streets in such a way that everyone who needs to use them may do so safely. Pedestrians, automobiles, transit riders, and cyclists of all ages and abilities can safely access the streets. Complete streets increase connectivity using sidewalks, bike lanes, bus shelters, and other multimodal transport. ## Road Diet: A Solution for Safer and More Efficient Transportation Road diet is one of the best strategies in transportation planning. It reconfigures an existing roadway by repurposing lanes devoted to vehicle traffic. This technique helps minimise the ‘crash points’ that are prone to accidents. A road diet is a solution that focuses on reducing the number of cars on the road and ensuring calm traffic at more consistent speeds. It is often a low-cost alternative that increases traffic flow by reducing congestion. It includes on-street parking, turn lanes, bike lanes, and other traffic engineering options. ## The Growing Need for Multimodal Solutions Multimodal transportation refers to the use of at least two distinct modes of transportation during the movement of commodities from one location to another. It immensely impacts the supply chain and logistics. It does not rely on any single mode of transport, which ensures streamlined operations. This method leverages the strengths of multiple transportation methods to ensure [on-time delivery](https://www.shiprocket.in/blog/on-time-delivery/). ## Main Modes of Multimodal Transportation Multimodal transportation encompasses 4 transport modes: ### 1) Rail Transportation Rail transportation is perfect for moving goods in bulk, such as grains, minerals, coal, etc., over long distances. The best part about this mode of transportation is that trains are not affected by traffic jams like trucks and are only delayed when there is a breakdown. Rail transport can also be used to carry heavy goods, such as machinery and vehicles. ### 2) Road Transportation Road Transportation is a cost-effective method of transporting shipments over short distances. It is the most common and widely used transportation system, as the shipments do not require detailed documentation or paperwork. Moreover, getting the goods delivered via road may take time due to traffic. ### 3) Air Transportation Air Transportation is the most reliable, fast, and expensive method of multimodal transportation. It offers a global reach and connects international boundaries. It is best for time-sensitive deliveries, perishable goods or expensive items. ### 4) Maritime Transportation Maritime transportation is the backbone of the transportation industry and an ancient form of transportation system facilitating global trade. More than 80% of the volume of international trade is shipped via sea as it is cheaper than road and even rail transportation. ## Examples of Successful Multimodal Transportation Systems The multimodal transportation system includes public transportation and all other forms of transport. This model supports the needs of all users, from pedestrians to bicyclists or motorists. Listed below are some real-life examples that showcase the successful implementation of multimodal transportation systems: ### 1) Amazon’s Global Network Multimodal transportation visibility solutions provide a single and unified view of shipment ETAs and accurately predict in-transit conditions so that manufacturers can make informed decisions. The largest online retailer, [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/), used air, road, and rail transport in its massive logistics network. Their logistics network is attributed to its well-coordinated multimodal transportation system. ### 2) IKEA’s Supply Chain The Swedish furniture giant IKEA also uses all modes of transport to deliver products from manufacturers to stores worldwide within the stipulated time. The company optimally utilises container spaces by ensuring flat-pack designs. When the goods reach the destination port, they are further sent to regional warehouses and stores through trucks or rails. ## Advantages of Multimodal Transportation Multimodal transportation offers several benefits. Some of the significant ones are: ### 1) Increases Flexibility Multimodal transportation increases flexibility for logistics businesses. It enables them to adapt to changing circumstances, such as disruptions in particular transportation routes, fluctuations in demand and catering to the specific requirements of different markets. ### 2) Improves Reliability This transportation system averts risks and uncertainties as it does not rely on a single mode of transport. For instance, if road transport experiences unexpected delays or road closures, the ability to switch to rail or water transport enhances the reliability and resilience of its operations. ### 3) Communication Multimodal transportation ensures seamless communication across different carriers and services. It also ensures that all transport chain segments know schedules, changes, or delays for efficient transitions. ### 4) Accessibility Multimodal transportation synchronises different transport modes to reach even the most remote areas. Thus, businesses can ensure that their products will reach their destination even in areas that are not accessible by certain transport vehicles. ### 5) Deadlines As multimodal transportation does not rely on a single transport system, meeting deadlines becomes more achievable. Even in scenarios of unforeseen delays, alternative transport modes can be used to uphold the end-user’s demands. ### 6) Cost Optimisation Implementing multimodal transportation systems is the best way to reduce transportation costs. This can be done by using standardised containers and selecting the most cost-effective mode of transport for each leg of the journey. This can help businesses contribute to economies of scale and reduce handling costs. ### 7) Reduces Environmental Impact Multimodal transportation aligns with sustainability goals. It reduces carbon emissions and fuel consumption by shifting transportation activities from road to water or rail. Ships or trains leave a much lower carbon footprint than trucks. ### 8) Improves Inventory Management It contributes to better inventory management practices by [reducing inventory holding costs](https://fulfillment.shiprocket.in/blog/inventory-holding-costs/) and improving inventory turnover. Optimising transportation routes and choosing the most efficient modes improves accuracy and visibility in tracking and managing inventory. ## Disadvantages of Multimodal Transportation While multimodal transportation offers various benefits, it has a few limitations too, such as: ### 1) Regulatory Challenge The intricate web of regulatory compliance broadens the layer of complexities to logistics and can increase compliance-related costs. ### 2) Complex Warehouse Logistics Multimodal transportation requires meticulous planning and strategic resource allocation. Sometimes, the high complexity involved in organising multifaceted logistics operations does not yield the desired outcomes. ### 3) Increased Need for Coordination Utilising multiple transportation modes and handling procedures involves orchestrating multiple stakeholders, making seamless communication and coordination indispensable. However, supply chain companies sometimes need more coordination, which introduces the potential for delays. ### 4) Poor Ability to Track Shipments [Shipment tracking](https://www.shiprocket.in/shipment-tracking/) becomes difficult as the transportation mode keeps changing or switching, creating uncertainty to track the exact location of the cargo. However, integrated logistics platforms and digitisation operations helped streamline these processes. ### 5) Extensive Paperwork Administrative tasks in [intermodal transportation](https://www.shiprocket.in/blog/intermodal-freight-transport/) are increased because of the different modes and carriers involved. As a result, paperwork can pile up, from multiple billing documents to other insurance requirements. ### 6) Supply Chain Disruptions Dependency on multiple modes of transport can lead to potential disruptions, especially if any of your chosen modes experience delays. If one mode experiences unexpected delays, it can have a ripple effect on the other modes to be used in shipment. ## Best Practices for Implementing Multimodal Transportation It is recommended to follow these practices to lessen the potential pitfalls: ### 1) Flexibility In unprecedented delays or closures, stay agile and flexible to make quick decisions. ### 2) Planning Ahead You must be ready for uncertainties, as there could be any kind of complexity when sending goods to a different place via rail, road, air, or water. So, proper routes, schedules, and contingency plans in detail are vital. ### 3) Technology Deployment Integrating different modes of transportation and leveraging advanced technology enables businesses to optimise their supply chains. Thus, it is advisable to use the updated tracking systems for seamless communication and real-time updates. ### 4) Build Trust Build strong relationships to ensure a smooth transition between different transportation modes. ### 5) Understand Regulations Remember, regulations differ for all modes of transportation. Familiarise yourself with all the terms and conditions to avoid compliance issues. ## Multimodal Transportation’s Impact on Supply Chain and Logistics The multimodal transportation model involves coordinating and using two or more different transport modes in a single transport contract. This method improves connectivity, lessens transportation costs, and minimises environmental impact. Multimodal transportation offers many benefits, but its effectiveness depends on the city’s transportation infrastructure and the availability of different modes of transportation. ## Facilitating International Trade with CragoX International trade contributes to global efficiency. India’s economic welfare has grown significantly in the past two decades as it has boosted international trade. India’s position as a global trade hub necessitates seamless logistics solutions. [Shiprocket CargoX](https://www.shiprocket.in/x/cargox/) resonates with this fact and facilitates international B2B shipments. This excellent shipping service allows your shipments to move with efficiency. CargoX plans your cargo delivery schedule so that it reaches the destination on or before the expected time. You can also choose the shipping plan that suits your budget and requirements. ## Conclusion Multimodal transportation connects all parts of the world, whether inland destinations or remote areas. The integration of road, railway, air, and marine transportation ensures a smooth flow of goods and expedites the export and import process. It means you can simplify the complexities of [international air cargo shipping](https://www.shiprocket.in/blog/international-air-cargo/) and reach your global consumers anywhere. --- ## https://www.shiprocket.in/blog/shiprocket-promise/ --- title: Shiprocket Promise: Empowering Sellers to Cultivate Customer Trust url: https://www.shiprocket.in/blog/shiprocket-promise/ description: Maximize conversions with Shiprocket Promise for Shopify. Show expected delivery dates and convey brand strength to gain customer trust. last_updated: 2023-11-02 source: webpage --- # Shiprocket Promise: Empowering Sellers to Cultivate Customer Trust The [Shiprocket Promise application](https://apps.shopify.com/shiprocket-promise-app) has an overarching motive. It strives to gain customer confidence and largely increases the overall conversion rate of website visitors. The objective is fulfilled by elevating the frequency of the “Add to Cart” option and leveraging the Expected Delivery Date (EDD) visibility. These features drive the reinforcement of trust, transparency, and security in the complete purchasing process. All in all, the features of the Promise app have joined forces to minimize the hesitation of the buyer, develop and foster trust, and increase conversion rates by prompting potential customers to complete transactions. This article details everything about the [Shiprocket promise](https://www.shiprocket.in/promise/), its offerings, how it can help eCommerce sellers enhance conversion rates, the application’s features, its installation and setup, etc. *[Image: Shiprocket Promise]* ## How Shiprocket Promise Helps eCommerce Stores Enhance Conversion Rate? The Shiprocket Promise app helps Shopify store owners increase conversion rates through several strategic features. We’ll discuss these characteristics in detail below. The Shiprocket Promise widget also enables you to streamline your customers’ purchase process and build buyer confidence. Let’s see how it helps you enhance conversion rates. - **Display delivery timelines:** You can set clear expectations and automatically display the expected delivery date. Customers are more likely to purchase when they get a clear delivery date for their orders. - **Offer secure payments:** When you display your commitment to fraud-free transactions, it helps you build customer confidence and increase conversions. - **Assure effortless returns:** The Shiprocket Promise enables you to offer seamless returns and exchanges and even process quick refunds. It gives your customers peace of mind. These features of the Shiprocket Promise widget, combined with dedicated customer support, convey your brand’s strengths. They convince your potential customers that they’re purchasing from a reliable brand. ## Why Earning Customer Trust is Paramount in eCommerce Business? Customer trust and loyalty are extremely crucial for the success of any business. This is not specific to online business. However, it is harder to gain customer confidence while selling things across the internet. Online businesses do not have the luxury of allowing their customers to physically experience their products without making a purchase, and hence, building trust is extremely tedious. The importance of customer trust and loyalty cannot be overstated, it plays a central role in increasing the number of sales and enhancing brand loyalty. In addition to increased conversions and brand loyalty, customer trust ensures they return to your brand for repeat purchases. It is one of the primary factors that determines the revenue of your eCommerce business. Eventually, customer trust gives you a competitive advantage and [builds your brand’s reputation](https://www.shiprocket.in/blog/brand-marketing/). Showing your customers that you value their trust is very important for online businesses. You need to ensure that your customers are satisfied with their purchases and that they are making the right call. Good customer feedback and experiences will help enhance consumer loyalty and drive your business’s growth. ## The Customer Trust Boosting Features of the Shiprocket Promise App These key features of the Shiprocket Promise app can help build trust in customers visiting your eCommerce store. 1. **Trust Badge** The app provides a Shiprocket Promise badge that shows ‘trusted seller’. You can display this badge on your online store. Through the trust badge, you can leverage the integrity and belief established by Shiprocket in providing customers with quality services. This badge will help you stand out as a trusted brand. 2. **Verified Seller Details** Not only does the Shiprocket widget verify the seller details but they also ensure that the claims made by the merchant are true. When a seller updates a [product’s description](https://www.shiprocket.in/blog/product-descriptions/) and it entails special features, the Shiprocket promise team requests proof or documentation to verify these claims. This process is critical not just to back the claims in the view of the consumers but also to ensure the standards of transparency that the application aims to foster. They ensure complete transparency to build consumer loyalty and trust. 3. **AI-Backed Real-Time EDD** The key feature of the Shiprocket Promise widget is the Estimated Delivery Dates (EDDs). It is calculated using complex technology that incorporates the brilliance of Artificial Intelligence. The EDD estimation method is completely data-driven, and it provides the seller with specific courier and logistic rules to ensure [on-time deliveries](https://www.shiprocket.in/blog/on-time-delivery/). Furthermore, the EDD calculations also include the “order to shipping processing time”. ## Shiprocket Promise App: Installation and Setting up **Follow the instructions listed below to set up and install the Shiprocket Promise widget:** - **Step 1:** Navigate to the Shopify Application Store - **Step 2:** Search for “Shiprocket Promise” - **Step 3:** Locate “Shiprocket Promise” and click on it - **Step 4:** Download and install the widget for your store - **Step 5:** Read through the permissions and privacy details and finish the installation - **Step 6:** You will be directed to the Shiprocket Promise app. Then, set your profile by filling in the necessary details - **Step 7:** Configure your shipping settings and make the changes you need for your business - **Step 8:** Add in your refund and return settings and configure your badge based on your needs - **Step 9:** Change the aesthetics based on the requirements of your business - **Step 10:** Preview and save your changes and deploy them for your website. ## The Design Characteristics of the Promise App **Here are the key design characteristics of the Shiprocket Promise app:** 1. **Distinct Designs** The Shiprocket Promise Widget offers three distinct designs, each flexible enough to match the styles of different platforms. This ensures that the entire shopping experience is homogenous. 2. **Personalisation** All designs are created to appeal to the eyes. They are also created to sync with different platform layouts to ensure harmony throughout the experience. 3. **Editable Font Size** Merchants can also adjust the font sizes and styles within the application. This feature is critical to ensuring consistency and harmony across different website designs. 4. **Preview Option** A “Preview” option has also been added to the widget. It allows sellers to view and test their settings before deploying the changes live. This gives merchants the flexibility to fine-tune and integrate the entire widget’s appearance. Moreover, it can also enable the alignment of the theme and operational preferences throughout the application. 5. **Dashboard with Key Metrics** Key metrics are displayed on the dashboard to give the sellers an understanding of the impact and value of the widget. Some of them are: - **Order tracking metrics:** You can track total order details, returns, refunds, collection, and in-transit order status details. - **EDD Compliance:** [Shipment and delivery tracking](https://www.shiprocket.in/shipment-tracking/) details within the predicted EDD to ensure accuracy and reliability. - **Viewer and visibility analytics:** An overview of all the total visitors to the [product detail page](https://www.shiprocket.in/blog/create-effective-product-pages-that-drive-sales/) (PDP) is available. - **Conversion metrics:** “[Add to Cart](https://www.shiprocket.in/blog/increase-add-to-cart-conversion-rate/)” percentages and numbers can be analysed. - **Trends and highlights of payment details:** You can view the ratio and changes between [cash on delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) and prepaid orders. 6. **Order Overview** Sellers can view an overview of all the orders made through the promise application, including the status and order details. 7. **Settings Panel** After onboarding, sellers and merchants can modify and access their returns and refund policies in the settings segment. It gives them complete reign and flexibility over the entire transaction process. ## The Cost of Using the Promise Widget App Shopify merchants will incur the cost of using the Promise Widget on a per-order basis. It means they will be billed for each order they process on their Shopify store where this Shiprocket Promise Widget is active. For sellers’ convenience, the billing system is integrated with Shopify’s existing ones. ## Grab the Deal Now: The Shiprocket Promise Widget is Free Till 31 May 2024! The [Shiprocket Promise Widget](https://apps.shopify.com/shiprocket-promise-app) is free till 31 May 2024. This promotional offer enables Shopify merchants to try its different features for free. It presents a great opportunity for them to leverage benefits like increased conversion rates without incurring any charges initially. It will allow them to evaluate how effective Shiprocket Promise is in improving their sales metrics and customer satisfaction without committing to it financially. ## Conclusion The eCommerce shopping experience can be enhanced significantly through the Shiprocket Promise application. It has a positive impact on the merchants as well as the buyers. It is designed such that it concentrates on the efficiency, simplicity, and security of the shopping experience. It can easily be integrated with the [Shopify](https://www.shiprocket.in/channel-integrations/shopify/) store. The combination of its user-friendly interface and powerful features like Expected Delivery Date (EDD), customizable themes, and intuitive editor makes it a versatile tool. Its ability to offer merchants a harmonious combination of control and convenience makes it extremely useful. Shiprocket Promise widget addresses the primary concerns of retail online shopping and drives business growth and increased revenue. --- ## https://www.shiprocket.in/blog/find-buyers-for-your-export-products/ --- title: How To Find Buyers For Your Exports Business? url: https://www.shiprocket.in/blog/find-buyers-for-your-export-products/ description: Boost your export business with our guide on finding international buyers, attending trade fairs, & leveraging online for Indian products. last_updated: 2023-11-02 source: webpage --- # How To Find Buyers For Your Exports Business? As your business grows and diversifies, so does the customer base and the order locations. If you aren’t preparing to reach out to customers in different locations, you are already giving up on many opportunities. One of the most challenging things about building an exporting business is finding customers, let alone finding efficient ways to export products. Fortunately, Indian products such as spices, handicraft items, textiles, jewellery and leather products are in high demand globally, making it easy to find international buyers. However, the competition in the global market is no less intense. Several Indian exporters are trying to establish a foothold in the foreign markets. A strategic approach is therefore required to expand your reach. For a business that has just launched or is trying to expand to other countries, there are multiple factors to consider before you start exporting products to other countries. On the brighter side, however, an exporting business in India has more advantages than ever. Directly complementing the [Atmanirbhar Bharat](https://en.wikipedia.org/wiki/Atmanirbhar_Bharat) (self-reliant India) scheme in India, the Indian government has taken various initiatives and reforms to make it easier to start an exporting business in India. As a result, in FY22 alone, India exported $670 billion worth of exports, significantly boosting the economy. *[Image: Find buyers for your export products]* ## The Fundamentals Of An Exporting Business Exporting is a daunting task that requires proper **identification** and **research**. - **Identification:** An important part of a successful business is realizing who your end customer is. Whether you’re a business that sells fitness drinks or a business that sells tech products for offices, it’s important to know what type of audience your product is designed for. - While businesses have different criteria to identify, **international buyers for Indian products**, you can usually start by identifying the age groups of your target audience, their interests, their language, or their location. - **Research:** If you are looking for [how to export your product from India](https://www.shiprocket.in/blog/start-import-export-business-india/) or any other country, the second fundamental is to critically review the demand for your product in a particular location. - Conduct extensive research on the competitors and the general costs for your industry in the export area. It allows you to build a personalized road map for exporting your products while also reducing the chances of uncertainties. ## 6 Ways To Find International Buyers For Indian Products Selling in another country isn’t easy at all. Because of the cultural and travel barriers, you might have to do a bit of research before exporting products to other countries. From finding international buyers to looking for the right [methods of shipping](https://www.shiprocket.in/blog/different-shipping-methods/) and finding the right distributors, every step is crucial. **Here are a few tips to help you find international buyers for your Indian products:** ### 1. Conduct Thorough Research: The first step in the process should be identifying whether the international market you are targeting offers adequate opportunities. A thorough research can help identify the same. Some aspects that require consideration and should form the subject of your research are the economic conditions of the country, taxes levied on imported goods in your target countries and the import quotas. It is equally important to find out about the disposable income of the average citizen in the country you plan to export. #### Develop a Website with Multiple Country Versions: A website having multiple country versions will help potential buyers residing in different countries acquaint themselves with your brand and products. All the information they require about your company and its offerings should be available on the website. This is an affordable means to create an understanding of your products and services among your potential clients. #### Use Advertising To Your Benefit: Advertising is probably one of those methods that will never become irrelevant. Because of how frequently people outside the world use search engines and [social media platforms](https://www.shiprocket.in/blog/social-media-selling-platforms/), you always have a way to reach people outside your country. Investing in methods such as search engine marketing or social media marketing can easily get your business discovered by completely new audiences. **Tools like Google Ads easily allow you to target a particular state/country worldwide. With features such as:** - Optimized budget spending, - Multiple advertising goals (including lead collection), - Highly-detailed, keyword-based targeting, Building an effective search engine marketing strategy will easily allow you to export products from India to other countries. You can also resort to methods like search engine optimization (SEO) to optimize your website to be displayed in the Google search results whenever anybody searches for a product you sell. #### Look Up Online Directories: Online directories are helpful when it comes to finding **international buyers for Indian products**. By extracting information from these directories, you may reach out to businesses that may be interested in buying your export products. ### 2. Start A Foreign Wholesale Export: As you start making sales with your exports and bag some good customer reviews, you can move ahead to contact wholesalers that work with other manufacturers and business owners. Signing up with wholesalers allows you to use their network to your advantage. They can easily stock up on your product on the local shelves in their country. But, of course, it becomes much easier if your product has demand in other countries. When it comes to wholesalers, signing up with private sellers and firms is quicker than with government agencies. Even though wholesale in a different country will also include taxes and extra cuts from the profits, it’s well worth building a customer base in other countries for your product. #### Contact The Chamber Of Commerce: Countries around the world have chambers of commerce that amass huge networks of businesses. They have global business connections. By contacting the chamber of commerce, you can get information about importers for your goods in your target country. It is a good idea to enlist your business on the chamber’s website. This simple step can increase the visibility of your business among **international buyers**. Through the chamber of commerce, you may even connect with international business lawyers and accountants who can offer guidance about managing [global commerce](https://www.shiprocket.in/blog/global-ecommerce/). ### 3. Trade Fairs Exhibitions and trade fairs easily allow small and big Indian exporters to showcase their various products and find opportunities to visit international buyers. Different countries have different trade fairs that you can participate in to connect with potential **international buyers for Indian products**. Depending on your target export country, you can join the trade fairs of the respective country and try to network with the local sellers. If you can’t immediately travel to another country for the same reason, you can find multiple Indian exhibitions that attract international buyers. In addition, you can keep a close eye on the **[Federation of Indian Export Organizations](https://www.fieo.org/)** (FIEO) to look for the next trade fair happening in the country. Trade fairs also allow you to sample your products and answer product-related questions. If lucky, you might even strike some deals. ### 4. Use Third-Party Agencies Most countries have agencies that import products in bulk to meet the demands of their respective countries. These agencies could be helpful for your business, especially if you have had some presence in their local markets in the past. Buying agents give you bulk orders, which takes the ‘on-demand’ responsibility away from your business. In India, you can specifically reach out to embassies and export authorities to discuss the scope of exporting bulk orders. Different kinds of agencies specialize in importing different products from industries like agricultural products, technological and IT equipment, medical equipment, raw materials, and other industries. Most importantly, a third-party agency easily helps you overcome language and cultural barriers. ### 5. Use Online Marketplaces Over the years, online marketplaces like [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) and [Shopify](https://www.shiprocket.in/demo/shopify/) have garnered much attention. Due to the popularity and reach of these platforms in every country, people prefer ordering most things from these marketplaces only. Therefore, it is a great way to introduce your product to international markets. Due to its presence in more than [58 countries](https://www.retaildive.com/news/amazon-dominates-international-marketplace-reach/531926/#:~:text=Amazon%27s%20presence%20now%20spans%2058,data%20from%20Amazon%27s%20Alexa%20Internet.), selling on Amazon is easy. If you plan to sell on a marketplace like Amazon, you can sign up as a seller in your target company. This means that if you are an Indian business owner that wants to export products to the UK, you’d have to sign up as a seller in the UK. In the same way, you’d have to sign up as a Shopify seller to start selling products in other countries. Because of the availability and convenient selling process, many business owners usually resort to marketplaces like Shopify and Amazon to export their products to other countries. ### 6. Find Your Salesperson Commissioning a salesperson in a foreign location is not just an ideal way to distribute your products but also research the market and the right method to find new buyers for your export products. A salesperson works very much like a foreign wholesaler. However, in this case, your salesperson is only associated with your business, so they will only work on building your business in a foreign location. A salesperson would also look for individuals and firms for your exports. Even though in the beginning, it might raise the cost of goods for you, since you have a sales representative to pay. But at the same time, your business would be able to find more buyers for your export products this way. Businesses usually resort to these methods to find potential buyers and markets to export their products. ## Quick Tips for Building Your Export Business 1. Assess your ability to enter the overseas market and cater to the demands of international buyers. 2. Learn about the customs duties and taxes levied on export and import items to plan your expenses efficiently. 3. Understand the legal regulations for exporting your products and the laws associated with selling them in your target country. 4. Draft a strategic export business plan before seeking **international buyers for Indian products**. 5. Make sure the content on your website can be translated to your target country’s language. 6. Select appropriate social media platforms to reach international buyers in different countries. Some platforms may be banned in certain countries while others may not be as popular. To increase the visibility of your products in your chosen market and encourage sales, you must promote them on platforms that are actively used there. *[Image: Shiprocket X Strip]* ## Conclusion India’s main export products with the highest demand in the foreign markets are handicrafts, leather goods, tobacco, Indian gold and jewellery, tea exports, textiles, and a wide variety of products. Because of this, setting up your business to export products to different parts of the world could be beneficial. Considering the schemes from the Government of India to boost the exporting economy, it makes perfect sense to start preparing your business to reach out to the global markets. However, before you start looking for **international buyers for Indian products** and begin exporting your products, it’s important to conduct proper research about the target markets, their needs, and the behavior they could have for a new product like yours. With a platform like **[ShiprocketX](https://www.shiprocket.in/x/)**, it is easier to start exporting products to different parts of the world. Choosing an efficient courier platform can easily allow you to ship and export your products all around the world. *[Image: Shiprocket X Lead Banner with Benefits]* --- ## https://www.shiprocket.in/blog/the-best-products-to-sell-in-b2c-e-commerce-are/ ```markdown --- title: List of Best Products to Sell in B2C eCommerce - Shiprocket url: https://www.shiprocket.in/blog/the-best-products-to-sell-in-b2c-e-commerce-are/ description: Boost your online sales with the best B2C eCommerce products! Discover trending items and customer favourites and ignite your sales now! last_updated: 2023-10-11 source: webpage --- # List of Best Products to Sell in B2C eCommerce The business sector is ever-evolving at a faster pace. Certainly, eCommerce acted as the transformative force behind this huge change. It has completely changed the way brands engage with consumers. eCommerce has enabled many businesses to explore new markets and capture them. In this digital world, B2C companies have the advantage of flourishing better owing to the popularity of online purchases. Recent COVID-19 events have created a surge in online shopping. By 2027, [425 million shoppers](https://www.statista.com/statistics/1191958/india-number-of-annual-online-shoppers/#:~:text=In%202021%2C%20the%20number%20of,to%20425%20million%20in%202027.) are projected to be in the country. Online shoppers look for everything online, including food and household essentials like hand sanitisers and beauty items. B2C businesses now have an excellent opportunity to increase their online presence and take advantage of this expanding market thanks to the change in customer behaviour. B2C companies can grow their consumer base, improve customer satisfaction, and increase revenue by comprehending and utilising major eCommerce developments. A detailed discussion of the trends influencing the eCommerce market is given in this article. ## Ideal Products to Sell: Boost Your B2C eCommerce Sales To achieve great sales and make a profit, sell the products that can capitalise on the trend of the market. Some such products to choose for your B2C business are: ### Digital Products In B2C eCommerce, [digital products](https://www.shiprocket.in/blog/top-digital-products-to-sell-online/), such as online courses and graphic art bundles, emerge as strategic choices. Their advantages lie in low production and distribution costs and seamless and instant delivery. Scalability is a notable strength, enabling easy replication and distribution at minimal additional costs for substantial revenue growth. The global reach of digital products transcends geographical boundaries, providing sellers access to diverse markets. Furthermore, the ease of updates and customisation stands out, allowing for continuous product enhancement and personalised experiences fostering customer loyalty. *Benefits:* 1. **Cost-Efficiency:** Digital products incur minimal production and distribution costs 2. **Instant Gratification:** Immediate access enhances the overall customer experience 3. **Limitless Scalability:** Products can be effortlessly replicated at negligible additional costs 4. **Global Market Access:** Reaches customers worldwide without constraints 5. **Adaptability:** Easy updates and customisation for sustained and tailored appeal *Examples:* - Online courses - Ebooks - Web elements - Graphic art bundles ### Small Products Small physical products, like items with intricate keychains, present a compelling proposition in [B2C eCommerce](https://www.shiprocket.in/blog/b2c-ecommerce/). Their allure lies in the convenience of shipping and handling, streamlined inventory management, and affordable packaging. While the tactile experience of these products is undeniable, the challenges emerge in their scalability, where constraints of physical distribution impact growth potential. Additionally, as the market demands variety, production constraints may pose hurdles, influencing profitability and market reach. *Benefits:* 1. **Ease of Handling:** Convenient for shipping and handling 2. **Simplified Inventory:** Streamlined management for small products 3. **Affordable Packaging:** Lower packaging costs compared to oversized items 4. **Tactile Experience for Customers:** Physical products provide a tangible connection. *Examples:* - Jewellery - Accessories - Gadgets - Cosmetics ### Specialty Products Speciality products, exemplified by handcrafted leather journals with personalised embossing, occupy a distinctive space in B2C eCommerce. Their appeal extends beyond uniqueness, including dedicated customer bases, artisanal charm, and a niche market presence. These products offer the opportunity for personalisation and emphasise high-quality craftsmanship. Even though these items are facing challenges related to limited market appeal and higher production costs, they provide entrepreneurs avenues for standing out in specific market segments. *Benefits:* 1. **Artisanal Appeal:** Unique and handcrafted products 2. **Devoted Customer Base:** Attracts customers with specific tastes 3. **Niche Market Presence:** Stands out in a particular market segment 4. **Customisation:** Opportunity for personalised products 5. **Emphasis on Quality:** High-quality craftsmanship and materials. *Examples:* - Handmade crafts - Niche items - Collectables ### Fresh Products Fresh products embodying the vibrant essence of curated fruit baskets with seasonal varieties contribute a dynamic dimension to B2C eCommerce. Their natural freshness and health-conscious appeal set them apart, providing a differentiator in a market dominated by non-perishables. However, logistical challenges, short shelf life, specialised storage needs, and the critical aspect of ensuring quality during delivery form substantial hurdles for large-scale online sales. *Benefits:* 1. **Natural Freshness:** Appeals to customers seeking fresh produce 2. **Health Conscious Appeal:** Aligns with the growing demand for healthy options 3. **Market Differentiation:** Stands out in a market dominated by non-perishables 4. **Seasonal Variety:** Can offer diverse products based on seasons 5. **Visual Appeal:** Fresh products often have a visually appealing presentation *Examples:* - Fruits - Vegetables - Flowers ### Fashion and Apparel [Fashion and apparel](https://www.shiprocket.in/blog/online-shopping-sites-in-india-for-clothes/), perennially popular in B2C eCommerce, are a testament to evergreen demand. Specific markets within this category, such as footwear and modest wear, offer distinct growth opportunities. A pair of trendy sneakers symbolises the dynamic nature of the fashion and apparel sector, capturing the global demand for stylish, comfortable footwear that resonates with diverse audiences. *Benefits:* 1. **Evergreen Demand:** Fashion items are perennially popular 2. **Market Growth:** Online fashion sales set to quintuple by 2025 3. **Specific Market Opportunities:** Footwear and modest wear markets are poised for significant growth 4. **Brand Variety:** Diverse brands and styles can cater to various tastes 5. **Seasonal Trends:** Aligns with changing fashion trends *Examples:* - Clothing - Shoes - Accessories ### Health Supplements In the evolving landscape of B2C eCommerce, health supplements, encompassing sports foods and [medicinal supplements](https://www.shiprocket.in/medical-courier-services/), mark a significant and steadily growing market. Fueled by a heightened focus on health post-pandemic, the global Dietary Supplements Market is projected to reach [USD 307.8 billion](https://www.zionmarketresearch.com/news/dietary-supplements-market) by 2028. The sports nutrition segment, in particular, anticipates significant growth, aligning with the maturation of the sports industry worldwide. A multivitamin capsule encapsulates the surge in demand for health supplements, reflective of consumers prioritising holistic wellness in the post-pandemic era. *Benefits:* 1. **Growing Demand:** Increased health consciousness post-pandemic 2. **Market Growth:** Global Dietary Supplements Market is projected to reach [$306.8 billion by 2026](https://www.globenewswire.com/en/news-release/2021/04/07/2205952/0/en/Dietary-Nutritional-Supplements-Market-Size-Share-Predicted-to-be-Worth-306-8-Billion-by-2026-FnF-Research.html) 3. **Segment-Specific Growth:** Sports nutrition anticipates substantial growth 4. **Holistic Wellness:** Addresses the broader trend of prioritising overall health 5. **Diverse product offerings** Range from medicinal supplements to sports nutrition *Examples:* - Vitamins - Minerals - Herbs ## Supercharge Your B2C eCommerce with Shiprocket: Your All-in-One Solution for Smoother Shipping and Happier Customers! [Shiprocket](https://www.shiprocket.in) is the trusted choice for many eCommerce businesses like yours. It helps simplify your customer’s journey, from shipping to returns. Over 2.5 lakh merchants across the country rely on Shiprocket for various services. You can easily manage all your channels with Shiprocket if you have any pan-India delivery with the help of AI-driven technology. And if you’re thinking of going global, [Shiprocket X](https://www.shiprocket.in/x/) simplifies exporting to more than 220 countries. [Fulfillment](https://www.shiprocket.in/fulfillment/) is a big deal for any B2B and B2C eCommerce business, and Shiprocket has you covered. Their tech-driven solution is designed for your retail or eCommerce brand. Store your products close to your customers for quick [same-day or next-day deliveries](https://www.shiprocket.in/blog/same-day-shipping/). ## Conclusion Successful B2C eCommerce and rapid sales growth hinge on strategic product selection. The key lies in aligning product choices with market trends, consumer preferences, and scalability potential. Entrepreneurs can navigate this dynamic landscape by understanding the nuances of each product type. This strategic approach fosters rapid sales growth and positions businesses for sustained success in the evolving world of B2C eCommerce. ``` --- ## https://www.shiprocket.in/blog/amazon-cash-on-delivery/ --- title: Amazon’s Cash on Delivery/Pay on Delivery Service - Shiprocket url: https://www.shiprocket.in/blog/amazon-cash-on-delivery/ description: Amazon cash on delivery is now pay on delivery model where buyers can pay for their orders via cards, cash, wallets, etc. last_updated: 2023-11-02 source: webpage --- # Amazon’s Cash on Delivery Service: All You Need To Know Amazon continues to lead the way by providing innovative payment solutions to its customers to cater to their diverse needs and preferences. [Cash on delivery](https://www.shiprocket.in/blog/cash-on-delivery-cod-working/) and pay on delivery are among the most sought-after methods of payment in India. Most online buyers prefer to pay when they receive their orders. Also, knowledge about prepaid payments is not widespread across the country. Hence, cash-on-delivery or pay-on-delivery payment options take the upper hand. Amazon is a leading marketplace in India, which helps the marketplace to revolutionise the [online shopping experience](https://www.shiprocket.in/blog/improve-website-user-experience-tips/). In this blog, we will explore Amazon’s cash-on-delivery and pay-on-delivery services by understanding how they work, their eligibility, advantages, and limitations. ## Cash on Delivery is now Pay on Delivery Recently, Amazon introduced its [‘pay on delivery (POD) model’](https://www.shiprocket.in/blog/pay-on-delivery/), where buyers can pay for their orders via cards, cash, wallets, etc., once they receive them. Cash on delivery has now been merged with the pay-on-delivery model. In cash-on-delivery services, customers pay for their orders or purchases via cash at the time of delivery to the delivery person who is handling the package. Cash on delivery is used in remote regions or where trust in online payments is low. Whereas, pay on delivery includes a wide range of [payment methods](https://www.shiprocket.in/blog/payment-methods-ecommerce-store/) like cash, cards, UPI, etc. Pay-on delivery allows customers to choose their preferred payment method at the time of delivery as per their choice and availability. Amazon has introduced pay-on-delivery services to provide accessibility and a convenient shopping experience to its customers. But just like Amazon’s cash-on-delivery service, pay-on-delivery is also restricted to a few pin codes and product categories. ## Who is eligible For Pay on Delivery? Amazon’s pay-on-delivery option is available to a wide range of audiences as per different regions, products, regulations, etc. Here are some general factors that help to determine the eligibility of the customer to pay for delivery services: 1. **Location:** The delivery location plays an important role as there can be some specific or remote regions or countries where Amazon does not provide pay-on-delivery services because of market conditions, security, feasibility issues, etc. 2. **Type of product:** There are some products that are not eligible for pay-on-delivery or cash-on-delivery services because of their high value or other security reasons. 3. **Customer’s account status and order history:** If the customer has a verified account, positive order history, and a good payment track at Amazon, then the customer is qualified for the pay-on-delivery and cash-on-delivery services. Amazon Sellers can accept payment on delivery via cash, card, or other wallets when cash on delivery or pay on delivery is available. Once Amazon receives the payment from the buyer, they initiate a payment to your bank account and settle the same within 7-14 days. The same is reflected in your Seller Central account. ## Why are Prepaid Payments a Better Option For Your Business? Prepaid payments and orders are always better for businesses in comparison to cash-on-delivery or pay-on-delivery services provided by Amazon. Once the seller opts for easy shipping and [FBA on Amazon](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/), their products automatically become eligible for returns. If a buyer has opted for Amazon Cash on delivery or Pay on delivery and then placed a return request, there is a good chance that the seller will lose extra money with the return order processing. Also, there are times when buyers don’t accept your product. This way, sellers lose out on cash and inventory easily. Here are some other advantages listed that prove that prepaid payments are advantageous for businesses: 1. Prepaid payments improve cash flow and revenue for the business, which further helps to plan investments and finances for growth. 2. The risk for sellers of no payment or late payment is reduced as the customers have paid in advance. 3. Prepaid payments increase the financial stability of the business and help sellers deal with debt easily. 4. Prepaid payment options help sellers trust their customers and build stronger and more loyal customer relations. To safeguard your business from mishaps like no payment, late payment, return, loss, etc., you can choose to ship via [Amazon self-ship](https://www.shiprocket.in/amazon-self-ship/) and select [Shiprocket](https://www.shiprocket.in/) as your courier partner. Shiprocket offers a faster and cheaper way to ship products and provides leading payment gateways for its customers to securely pay through different options. ## Advantages of Amazon’s Cash-on-Delivery or Pay-on-Delivery Services **Amazon’s cash on delivery and pay on delivery services offer different important benefits to customers and sellers. Such as:** 1. Cash on delivery and pay on delivery services are secure and convenient for customers, as they will not be sharing their account details with others. 2. Customers are provided with flexible payment methods to choose from at the time of delivery to pay through card, cash, or any other electronic payment option. 3. Cash on delivery and pay on delivery services allow customers to build trust in your brand, while reducing their risk of fraud and receiving damaged goods. 4. A wide audience prefers to pay at the time of delivery to reduce extra charges, fraud, and online thefts. 5. When customers see cash on delivery or pay on delivery as a payment option, this leads to high conversion rates and sales among customers, and removes the [basic barriers of online shopping](https://www.shiprocket.in/blog/ecommerce-limitations/). ## Limitations of Amazon’s Cash-on-Delivery and Pay-on-Delivery services Even though Amazon’s pay-on-delivery and cash-on-delivery models are excellent, they have their limitations. As a seller, there is a good chance that you might not be able to make a profit from your sales with either payment method. Here are a few reasons or limitations why Amazon cash-on-delivery or pay-on-delivery must be avoided. Such as: 1. Cash on delivery and Pay on delivery services are not available in all regions and for all products, so there is limited availability of these services for customers. 2. The courier services also add cash handling fees to the cash-on-delivery or pay-on-delivery orders, which increases the price that you pay for the product. 3. Sellers experience no payments or delayed payments in case of cash-on delivery or pay-on-delivery, which impacts their business’s cash flow and liquidity. 4. Return orders can be a bane for most sellers. With [Amazon FBA](https://www.shiprocket.in/blog/amazon-fba-business-guide/) and Easy ship, return orders are mandatory. Therefore, there is a higher chance of loss as there is an uncertainty about payments with pay on delivery. 5. With cash on delivery orders, there is a chance that the seller does not accept the request or refuses to pay. This can lead to a loss in payment and also increase returns. ## Conclusion After exploring Amazon’s cash-on-delivery and pay-on-delivery services, we can say that these payment options help shape the online eCommerce world by enhancing customer satisfaction. It is a useful feature, as most Indians are still skeptical of [online shopping](https://www.shiprocket.in/blog/brick-mortar-vs-online-ecommerce-stores/). Cash-on-delivery and pay-on-delivery payment options provide customers with flexibility, help build trust, and provide a seamless shopping experience while also empowering sellers with improved cash flow. However, with increasing digitization, prepaid payments will become a norm as cash on delivery or pay-on-delivery services also have limitations like limited availability, cash handling fees, payment delays, etc. Therefore, sellers should make an informed choice and choose what best suits their business to drive growth, foster trust, and unlock new opportunities. --- ## https://www.shiprocket.in/blog/difference-between-intermodal-and-multimodal-transport/ --- title: Intermodal vs. Multimodal: What is the Difference? - Shiprocket CargoX url: https://www.shiprocket.in/blog/difference-between-intermodal-and-multimodal-transport/ description: Uncover the key differences between intermodal and multimodal transport and make informed decisions to optimise your logistics strategy. last_updated: 2023-11-02 source: webpage --- # Difference Between Intermodal and Multimodal Transport International delivery needs to be quick and efficient to satisfy customers. In the modern world, this is achieved by intermodal and multimodal transportation. These transportation methods ensure reliable and fast delivery on time. You should know the difference between intermodal and multimodal transportation to make use of the right one for you. The worldwide intermodal transportation industry is predicted to increase at a compound annual growth rate (CAGR) of 14.20% between 2022 and 2029, from its estimated value of USD 25390.20 million in 2021 to USD 73450.53 million in 2029. The cross-border multimodal transport industry is expected to grow from its anticipated USD 22.5 billion in 2023 to USD 30.32 billion in 2031, at a 3.8% compound annual growth rate (CAGR) from 2024 to 2031. Businesses looking to adapt to the demands of the global market and simplify their operations must understand the differences between these methods of transportation. We’ll go over the differences between intermodal and multimodal transportation in this blog so you may improve your logistics plans and maintain your competitive edge in today’s world. ## Exploring Intermodal Transport [Intermodal freight transport](https://www.shiprocket.in/blog/intermodal-freight-transport/) refers to the movement of goods in an intermodal container using multiple modes of transportation including truck, train, ship, and aircraft. The goal of intermodal transport is to move products effectively between different modes of transportation without requiring direct handling of the cargo. For businesses looking to improve the efficiency of their supply chain, this strategy provides a smooth and integrated solution. This logistics method combines many transportation modes, such as roads, railroads, ships, or aircraft. To guarantee that the cargo moves successfully and economically, this strategy utilises the strengths of each mode. An intermodal cargo requires carriers to handle a single freight container. An Intermodal Transport Unit (ITU), a single container that can carry all the commodities, can be used for intermodal transportation. Intermodal transport allows logistics companies to provide their clients with more economical and efficient transportation choices by combining the flexibility and capacity of various modes of transportation. Carriers don’t have to move cargo from one container and transfer it to another. Using a variety of shipping methods and standardised containers lowers the chance of damage and handling, which will ultimately help you save money. ## Varieties of Intermodal Transportation To effectively carry cargo from one location to another, intermodal transportation integrates several means of transportation, such as trucks, ships, aircraft, and trains. Let’s discuss some popular types: 1. **Vehicle-Trail Intermodal:** This mode of transportation uses trucks and railroads to move containers or trailers. Before being loaded onto a train for the long trip, freight is first delivered by truck to an intermodal station. It provides flexible local delivery options together with affordable long-distance transportation. 2. **Rail-Ship Intermodal:** This method uses trains and ships to move containers or trailers. The cargo is transported by train to a port, where it is loaded onto a ship for passage across water bodies. It is perfect for international exports as it is unloaded at the target port and may then be transported by vehicle or train. 3. **Truck-Air Intermodal:** This approach combines trucks with aircraft. Trucks transport goods to an airport where they are loaded onto planes for long-haul or international flights. When the cargo returns to trucks for local distribution after reaching the target airport, it offers a quick solution for valuable or urgent items. ## Understanding Multimodal Transportation [Multimodal transportation](https://www.shiprocket.in/blog/multimodal-transportation/) streamlines the process of transferring products by combining several means of transportation such as trucks, trains, ships, and aircraft. Usually inside a single contract overseen by a single transport provider, the products are effortlessly moved between several modalities as opposed to being handled directly. Let’s say you have to move some cargo across cities. When using multimodal transportation, your products may go via truck, rail, ship, or even aircraft, all handled by a single supplier. With this approach, your products travel in containers or pallets rather than needing to be constantly unpacked and repacked, keeping them safe and effective at all times. A single supplier oversees everything in multimodal transport, even though they depend on a network of carriers to complete the task. ## Comparing Multimodal and Intermodal Transport: Unravelling Key Distinctions It is important to recognise the key differences between multimodal and intermodal transportation when comparing the two. Here are some differentiating characters to understand them better: | Key differences | Intermodal transport | Multimodal transport | |-----------------|----------------------|----------------------| | **Operational Structure** | Involves several carriers, with a different business handling each leg of the trip. Resultantly, every stage of the transportation chain receives its invoice and report. | Managed by one business that oversees all of the journey’s transportation options. Since you just need to deal with one vendor for all of your shipping needs, this simplifies paperwork and communication. | | **Bill of Lading** | Every business in the chain must have [bills of lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/), which puts further strain on logistics. | Involves a single contract with the business, streamlining logistics and paperwork. | | **Handling of Goods** | Throughout the whole trip, goods are carried in the same load unit without being touched or broken down. | Throughout the trip, goods may be handled and moved between various transportation modes. | | **Safety and Efficiency** | Offers standardised load units, which enhance safety and may lead to more efficient transport. | While being safe and efficient, it may involve more complexity due to the potential handling of goods between different units. | | **Cost and Time Considerations** | Generally, it offers lower costs compared to multimodal transport but may require more time for carrier negotiations. | It offers convenience and potentially faster transit times due to streamlined operations but may come with higher costs associated with using a single provider for all transportation needs. | | **Flexibility** | Allows choosing different companies for each part of the delivery process, offering flexibility in options such as environmental considerations or express delivery. | Limits flexibility to models provided by the contractor. | | **Insurance** | Typically, it has higher insurance costs due to more transfers and associated risks. | Generally, it involves lower insurance costs as it typically has fewer transfers, reducing the risk of damage during transit. | | **Management** | The entire shipment is managed by a single entity or transportation provider. | Each mode of transportation is managed separately. | ## Unlocking the Benefits of Multimodal and Intermodal Transportation Users of both multimodal and intermodal transportation networks benefit from several factors. **First, let’s learn more about the advantages of intermodal transportation:** - **Improved Operational Efficiency:** By facilitating smooth transitions between various types of transportation, intermodal transport facilitates cargo handling. It enables delivery in a short time frame, overcoming geographic obstacles. - **Cost Optimisation:** Transport expenses per load unit and per ton transported are decreased when loads are combined into single units. This makes using intermodal transportation cost-effective, particularly for [companies that move big loads of cargo](https://www.shiprocket.in/blog/international-air-cargo-companies/). - **Strengthened Security Protocols:** During intermodal transportation, your cargo travels in the same load unit. This continuity ensures that your items are delivered securely and safely by reducing the likelihood of theft and damage. - **Sustainable Option:** Selecting intermodal transportation is in line with environmentally friendly logistical methods. By utilising the fuel efficiency of ships and trains, intermodal transportation lowers carbon emissions. Hence, for eco-friendly company operations, it is the best choice to minimise environmental effects. You are supporting the worldwide drive towards sustainability by adopting multimodal transportation. **Now let’s take a look at the benefits of multimodal transportation:** - **Efficiency and Speed:** Multimodal transport refers to the combination of various modes of transportation, such as trucks, trains, ships, or aeroplanes for a single consignment. This expedites the process by avoiding obstacles that may hinder the speed of a single method of transportation. - **Flexibility and Adaptability:** Depending on your goods, their destination, and the time required for delivery, you may select the most efficient mode of transportation with multimodal transport. This adaptability enables you to precisely customise your delivery to meet your demands. - **Optimising Costs:** Combining several forms of transportation might result in financial savings. Combining the advantages of each modality can save expenses and increase the profitability of your company. - **Security and Reduced Risk:** You reduce the likelihood that anything bad will happen to all of your goods at once by distributing them among several modes of transportation. You can also keep a closer check on your items while they are in transit, ensuring their safety. - **Global Market Access:** Using multimodal transportation gives your company the chance to connect with clients throughout the globe. It makes it simpler to deliver your items to their intended locations, which helps you compete on a global scale. ## Limitations of Multimodal and Intermodal Transportation Despite many advantages, these transportation methods have certain limitations, as follows: **Limitations of intermodal transportation** - **Transit Time:** Compared to truckload shipments, intermodal shipments frequently take longer, necessitating extra preparation time. For instance, the shipping time may increase by two or three days after the consignment is loaded to the truck, if there are two railroads involved. - **Blocking and Bracing Requirements:** Ensuring intermodal containers meet the necessary blocking and bracing criteria can be costly and time-consuming. It is important to secure these containers carefully since they are prone to vibrations that might cause the contents to move. - **Restricted Commodities:** Due to safety factors, some items are not appropriate for intermodal shipment. Particular agreements and cargo liability coverage requirements must be followed by shippers, particularly when shipping restricted or low-coverage goods. - **Weight Restrictions:** Over-the-road trailers usually weigh less than intermodal shipments, with a maximum load of 42,500 pounds due to the combined weight of the chassis and containers. - **Limited Origin and Destination Pairing:** Due to the limited number of railroad ramps and dray lengths, intermodal transportation may only be feasible for a certain pairing of origin and destination ZIP codes. - **Not Suitable for Small Shipments:** Because of the volume required to secure contractual pricing, intermodal transportation may not be cost-effective for small shipments. - **Restricted Market Suppliers:** To bid business, intermodal marketing firms (IMCs) must work with benefit cargo owners (BCOs) and railroads, frequently avoiding price competition among themselves. **Limitations of multimodal transportation** - **Administrative Complexity:** From an administrative and logistical perspective, coordinating several transportation modes and operators may be highly complex. To avoid delays and other issues, effective management is necessary. - **Extra Charges:** Although multimodal transportation can be very inexpensive in the long run, there can be additional costs. These may comprise coordination costs, transhipment costs between modes, and tariffs levied by different carriers. - **Dependency on Third Parties:** Several stakeholders, including shipping firms, customs brokers, and logistics operators, must work together successfully for multimodal transportation to be successful. The supply chain’s mistakes or delays can have a major effect on the delivery of goods. - **Longer Transit Times in Certain Situations:** Although multimodal transportation may frequently reduce delivery times, there are situations in which it can cause longer transit times. This is especially true for long-distance shipments, since the requirement for transfers and coordination between several modalities may cause the delivery schedule to be extended overall. ## CargoX: Revolutionising International Transport Logistics If you are looking for methods to make operations more efficient, particularly when it comes to shipping overseas, you should consider [CargoX](https://www.shiprocket.in/x/cargox/). They are a valued partner who will manage the complex aspects of international business-to-business transportation, freeing you up to concentrate on your primary business activities. Specialising in the smooth and effective handling of large shipments, their automated operations make sure everything goes well, from giving prompt quotations to scheduling pickups within 24 hours after booking. CargoX offers a clear and simple approach; transparency is important in business. Complete shipping visibility means that there are no surprises when it comes to invoices. Shipments reach their destination intact on time, thanks to a wide network of couriers and no weight limitations. Any problems are quickly resolved with excellent dispute management. With the support of a vast global network and custom shipping plans, you can ship your goods whenever and however you choose within your ideal budget and timeframe. With CargoX, you have a partner in navigating the difficulties of international shipping. ## Conclusion Transportation plays a crucial role in today’s world, facilitating the movement of goods across various distances. While you may have heard the terms “multimodal” and “intermodal” transportation used interchangeably, they have distinct meanings. Understanding these differences is essential for making informed decisions about [shipment methods](https://www.shiprocket.in/blog/different-shipping-methods/), especially when reaching remote destinations. By evaluating the advantages and limitations of each approach, you can determine the most suitable option based on your specific requirements and budget constraints. Ultimately, choosing multimodal and intermodal transportation depends on careful consideration and alignment with your business’s logistical needs. --- ## https://www.shiprocket.in/blog/epcg-scheme/ --- title: EPCG Scheme: Eligibility, Registration Process & Benefits - Shiprocket X url: https://www.shiprocket.in/blog/epcg-scheme/ description: Maximise your export potential with the EPCG Scheme. Find out how to register, the benefits involved, and the eligibility requirements. last_updated: 2023-11-02 source: webpage --- # EPCG Scheme: Eligibility, Registration Process & Benefits Special schemes and simplification of trade regulations are necessary to enable Indian businesses to export their goods to international markets. This will strengthen the economy and foster strong bonds with other nations. The government of India has recognised the potential and challenges in export activities and has taken the right call. The country has introduced the EPCG scheme to elevate the country’s trade potential. An EPCG licence provides exporters with a financial waiver by reducing import fees. This blog details everything there is to know regarding government initiatives to strengthen and make exporting easier. It gives the readers a roadmap for businesses to maximise the benefits of these initiatives while also giving them an edge over their competitors in the international markets. *[Image: EPCG Scheme]* ## What is the Export Promotion Capital Goods (EPCG) Scheme? The EPCG Scheme is a government initiative that is specifically designed to promote export rates and give incentives and financial assistance to exporters. It provides several benefits to businesses that are engaged in the export sector. The registration process for the EPCG License with the customs authority includes several steps. The exporter needs to apply to the Directorate General of Foreign Trade (DGFT) with the necessary documents. Upon approval, the exporter can import goods without actually paying the duty. However, this is subjected to fulfilling different export obligations within a specific timeframe. EPCG is a promotion scheme extremely crucial in the country’s export sector and it aims to eliminate the challenges of infrastructure, minimise transportation costs, and foster a good exporting environment. It is led by the Ministry of Commerce and Industry of India and is strongly tailored to cater to a wide range of industries. It aims at diversification and increased competitiveness in the global arena. ## Eligibility Criteria and Documentation Requirements **To register for the EPCG Scheme, you must meet the eligibility criteria given below.** - You must be a manufacturer, exporter, or merchant exporter that is associated with a supporting manufacturer. - You should hold a valid [Import Export Code (IEC)](https://www.shiprocket.in/blog/import-export-code-iec-india/) provided by the Director General of Foreign Trade (DGFT). - You should not be present on the Negative List of Exporters and the caution list of the RBI (Reserve Bank of India). - You must have a turnover of Rs. 1 crore in the previous year through exports. - You must have a minimum remaining export obligation equivalent to the duty levied on capital goods imported under this scheme. **The documents needed to register for the EPCG Scheme include the following:** - DGFT Digital Signature and Import Export Code (IEC Code) - Registration-cum-membership Certificate (RCMV) and GST certification (if applicable) - Udyog Aadhar/SSI/MSME/IEM/ Industrial License - [Purchase order](https://www.shiprocket.in/blog/purchase-order/) - ANF-5A (Application) and Fee for the official government application - Duty saved amount statement - Necessary Declarations - Appendix 5A and Appendix 5B ## Capital Goods Eligible for Import under the EPCG Scheme Physical assets that a business uses to produce or manufacture products and services that can be used later are termed capital goods. These include buildings, equipment, machinery, tools, and vehicles. Capital goods are not completed goods. They are used to make finished goods. Capital goods include the following: - Buildings - Machines - Equipment - Vehicles - Tools This sector has a multiplier effect and is bearing on the development of the user industries as it is the source of their input. Under the EPCG Scheme, manufacturers can import capital goods for pre-production and post-production of goods without the duty levied on them. The ability to avoid the payment of duties on the import of capital goods is subjected to the fulfillment of export value to more than six times of duty saved on the import of capital goods. It must occur within six years from the issuance date of authorisation. ## Analysis of Government Incentives and Benefits The key export promotion schemes and their distinct features with their benefits are listed below: - **Remission of Duties and Taxes on Exported products (RoDTEP) and Merchandise Exports from India Scheme (MEIS):** The MEIS Scheme was mainly designed to offset the ill effects of the trade conditions globally and also promote the exporting of goods giving duty credit scrip to exporters. It was later replaced by the RoDTEP Scheme. The reimbursement of taxes and duties, fuel transportation, etc., can be availed through this scheme. - **Service Exports from India Scheme (SEIS):** This scheme gives exporters of services incentives and rewards to neutralise infrastructural inefficiencies and minimise the costs of service provision. They also give duty credit to encourage service providers to earn foreign exchange thus enhancing the export services sector of the country. It is pivotal for the healthcare, hospitality, and IT sectors. - **Advance Authorisation Scheme:** Duty-free import of raw materials used in export manufacturing is enabled through this scheme. It also minimises the cost of production and manufacturing. It is most suited for industries where all the costs constitute a large portion of the finished product thus enhancing the competitiveness of Indian exports. - **Export Credit Guarantee Corporation (ECGC):** A crucial role in reducing the export payment risk is through the ECGC Scheme. This scheme offers credit insurance solutions. It helps in the protection of the exporters against losses from non-payment by the importers. It enables smoother financial operations by enabling businesses to explore new markets with confidence. - **Export Promotion Capital Goods Scheme (EPCG):** This scheme facilitates the importing of goods at no duty upon fulfilling certain obligations. The scheme is designed to modernise India’s export production capabilities by encouraging the adoption of modern equipment and machinery. Hence, the quality and efficiency of the export goods are enhanced. ## How to Register for EPCG? **You must follow the steps listed below to register for the EPCG License:** 1. Register with the DGFT or log in to your account 2. Choose the “Services” tab 3. Click on “Online e-com Application” 4. Select EPCG 5. Add in the relevant details and upload the supporting documents 6. Submit the application Your license will be issued in 3 days by the DGFT after approval. ## Benefits of Participating in the Export Promotion Capital Goods Scheme **The EPCG Scheme can be beneficial in the following ways:** - The EPCG Scheme provides duty-free imports of products when certain export obligations are met. - The EPCG license offers great financial assistance to exporters by eliminating import charges. - It enables fast-track enterprises to promote exports. - Upon obtaining an EPCG license, they must register it at the port of entry to be permitted duty waivers while submitting the Bill of Entry. - When exporters have shipments under Rs.1 crore, compliance will be needed through a bond guarantee. Through the EPCG, customs will give a bond to the exporters without a bank guarantee. ## Conclusion The EPCG Scheme plays a pivotal role in the promotion of exports and also in supporting businesses engaged in international trade. Through offering duty-free imports and financial incentives, the EPCG Scheme will contribute to the growth of the country’s economy. Understanding the obligations of export can help you gain an EPCG license outlined in this scheme. The EPCG scheme is spearheaded by the Ministry of Commerce and Industry, this scheme is customised to enhance a wide range of sectors for exports. --- ## https://www.shiprocket.in/blog/cost-to-insure-shipping-container/ --- title: How Much Does It Cost To Insure A Shipping Container - Shiprocket X url: https://www.shiprocket.in/blog/cost-to-insure-shipping-container/ description: Shipping insurance covers any damaged cargo may suffer due to unforeseen circumstances beyond the cargo's owner control. last_updated: 2023-11-24 source: webpage --- # How Much Does It Cost To Insure A Shipping Container *[Image: Shipping Container]* The container was a groundbreaking invention in the twenty-first century. In the previous few decades, "containerization" has been rapidly increasing. Several million containers are transferred worldwide using vessels, vehicles, and trailers. The container is exposed to several threats due to all of these movements. Furthermore, water transportation might be unreliable. All of these types of transportation have the potential to harm containers. Importers frequently question if it is worthwhile to ensure a container. It’s also possible to abandon or forget about this choice to save money. However, the forwarder may refuse to accept the [products](https://www.shiprocket.in/blog/best-product-ideas-for-ecommerce/) if they are not insured in many circumstances, fearing the danger. On the other hand, Container insurance shows to be really beneficial and can save us money. ## Container Insurance All importers are strongly advised to acquire appropriate insurance while importing items from China. One of the most common types of insurance is cargo insurance. If the owner has such insurance, he may be entitled to financial reimbursement at the time of the damage, as long as he can provide the necessary documentation. If damage is caused by wind, storm, rain, or other natural forces, the owner is entitled to compensation. The insurance covers the products being transported and the costs that may occur in the event of so-called usual breakdowns, such as a pirate attack or a ship fire. If we don’t have insurance, all costs associated with rescue, etc., are passed on to the [companies](https://www.shiprocket.in/blog/company-name-suggestions/) delivering their cargo, not the shipowner. When picking cargo insurance, keep in mind that we must specify precisely what we want the items to be protected from. The length of the insurance policy is also crucial. It’s a good idea to pay attention to the amount of time your insurance covers. It’s ideal if it can work throughout both loading and unloading. The products are only and only protected by the basic insurance arising from the forwarder’s civil responsibility or the carrier’s liability insurance against damage caused by the forwarder or carrier’s fault. This is insufficient protection, and it certainly does not work in the face of natural disasters. ## Container Insurance- Cost Of Insurance The insurance prices are different. According to some companies, the cost of insurance for goods is usually approx. 0.15% of the value of the products given on the commercial invoice and sea freight. The value of the goods provided on the invoice is the total value of the purchased goods shown in dollars, and the sea freight is the [freight](https://www.shiprocket.in/blog/freight-vs-cargo-delivery/) value received in the introductory rate, also expressed in dollars. In the case of rail transportation, the cost of insurance is typically 0.08 percent of the invoiced value of the products. The cost of such insurance is usually determined by the value of the products, the type of cargo, and the route taken. The minimum rate is frequently specified when there is a little order value, such as $35. Some of the examples of calculating the cost of insurance: - The order is worth $1200. - 0.15 percent of the products’ worth is spent on [shipping](https://www.shiprocket.in/). - 1200 x 0.15 percent = 1.8 USD in insurance costs - The total cost of insurance is 35 dollars (minimum rate) - The order is worth $56,000. - Railway transport accounts for 0.08 percent of the total. - 56000 x 0.08 percent = 44.8 USD in insurance costs - The ultimate insurance cost was $44.8. Knowing the Incoterms guidelines, which will come in handy when importing goods from China, is also worthwhile. CIF Incoterms, where the seller must provide insurance, is a widespread alternative for ocean shipment. The insurance sum should be equivalent to 110 percent of the cargo’s value. We can also select a custom insurance plan for which we will be charged an additional fee. On the other hand, this kind will safeguard the importer from a greater risk than conventional insurance. It’s also worth noting that product insurance is up to the client’s judgment and requires an express order – it’s not something that happens automatically. ## Who Is Responsible? It can be challenging to tell when a container has been damaged. As a result, determining who is accountable for compensating for the damage is difficult. Many shippers choose to forego container insurance to save money. Or simply because they don’t want to deal with it. In the event of a total loss, a freight forwarder without insurance may be forced to pay the entire value of the container and cargo. This is a significant financial and logistical disadvantage. Container insurance comes in this situation. Container insurance protects owners and users of equipment by covering a wide range of risks. It is frequently mistaken with Cargo Insurance. Container insurance covers the equipment, while cargo insurance protects the cargo within. *[Image: Importance to insure a container]* ## Why Is It Important To Insure A Container? A container is an important invention that significantly facilitates the transportation of goods, particularly by water. Unfortunately, some of them end up in the water. This is frequently linked to improper load packing, poor arrangement, poor container accomplishment, parametric swing (a type of swaying experienced exclusively by container ships, generating substantial ship deviations to the side), and inadequate fastening. When the weather is extreme, such situations can even result in containers tumbling out of the ship. Unfortunately, such accidents occur frequently, as the residents of the Frisian Islands recently witnessed. ## Conclusion When containers are damaged, shippers can find themselves in a financial bind. A container can be damaged in various ways: the doors may be shattered, the container may have dents, the container may have been damaged by heat, the container may have fallen into the water, and so on. When a container is being transported from one part of the world to another, many things can happen. Container insurance is required to avoid being stuck with the price for a damaged container. --- ## https://www.shiprocket.in/blog/international-selling-part-2/ --- title: Top Considerations When Selling To An International Market [ Part 2 ] url: https://www.shiprocket.in/blog/international-selling-part-2/ description: Top considerations while selling to an international market and shipping across borders. These points are a must for international trade. last_updated: 2023-11-02 source: webpage --- # Top Considerations When Selling To An International Market [ Part 2 ] [Cross-border trade](https://www.shiprocket.in/blog/cross-border-trade-challenges/) has given Indian Micro, Small and Medium Enterprises (MSME) a great chance to explore the international market and sell their products to a greater audience overseas. The Government of India has introduced various policies like the MEIS (Merchandise Exports from India Scheme) Policy to support cross-border trade from India. The primary objective of the new FTP: MEIS 2015-20 is to increase exports to USD 900 billion by the year 2019-20 from USD 466. In the [last blog](https://www.shiprocket.in/blog/international-selling-part-1/), we spoke of two important factors while selling internationally – the shipping and the [De-minimis value per country](https://www.shiprocket.in/blog/de-minimis-values-by-country/). Now let’s move forward with other important considerations. ## Which Products To Target? Once you figure out how you want to export your products you will need to watch out for what all you can export. Essentially, you need to have a good idea about the various products that are in demand abroad. These are the most ordered by foreign customers once you list them on your platform. Here is a list of [Indian exports](https://pages.ebay.in/community/aboutebay/news/retail-exports-at-ebay-india.html) that have been performing exceedingly well in the foreign market. 1. Jewelry 2. Leather Goods 3. Handmade silk goods 4. Health/beauty products 5. Apparel 6. Car/bike accessories 7. Craft products 8. Sports Goods The main export markets for [Indian marketplace and individual sellers](https://www.shiprocket.in/channel-integrations/ebay/) are the United States, United Kingdom, Singapore, Hong Kong, and Australia. In India, only 24% of the traditional manufacturing firms export items overseas. These numbers are low when compared with other marketplace sellers who sell using platforms like eBay, Amazon, etc. ## CSB-V *[Image: Export documents and regulations]* While doing Cross-Border Trade, the major drawback you face is Custom Clearance and export documentation. With a number of laws governing exports from India, there are many which may go unnoticed by you in the tide of the many amendments coming across. For somebody starting out with Cross-Border E-Commerce Shipments, knowing these norms is an absolute must. What Is CSB-V? CSB-V (Courier Shipping Bill) is an amendment made to the CSB-II. CBEC has notified [Courier Imports and Exports (Clearance) Amendment Regulations](http://www.cbic.gov.in/resources//htdocs-cbec/customs/cs-act/notifications/notfns-2018/cs-nt2018/csnt28-2018.pdf;jsessionid=B1B59EFC3CC08E1B05D6ACE13AF29CF6), 2016 mainly to introduce the new format of ‘Courier Shipping Bill’ replacing CSB-II. Sellers can ship goods up to Rs. 5,00,000 through courier mode and also avail GST returns once you share the package’s shipping details such as the Airway Bill number and the invoice. This was not possible earlier in the CSB-II as you did not get a chance to show your shipment as an export. #### What Are The Benefits Of CSB-V? ##### 1) Easy Custom Clearance While shipping through CSB-V, you can go through customs clearance electronically in a day or two. ##### 2) GST Compliance Using CSB-V, you can now avail [GST](https://www.shiprocket.in/blog/need-know-gst-goods-service-tax/) returns for your export shipments. Therefore, by presenting your shipping details with the [GST](https://www.shiprocket.in/blog/gst-registration-online-procedure-india-guide/) department, you can avail returns on your shipment. ##### 3) MEIS Claim MEIS is known as Merchandise Exports from India Scheme gives certain benefits to sellers exporting their products abroad. You can claim your MEIS benefits when [shipping](https://www.shiprocket.in/) products from any of these six categories: 1. Handicraft Products 2. Handloom Products 3. Books/Periodicals 4. Leather Footwear 5. Toys 6. Customized Fashion Garments ##### 4) Least Paperwork You just need to have your shipping AWB and invoice to complete the process of CSB – V and reap the benefits. This leads to a decrease in the paperwork and a huge increase in the number of sales you may carry out internationally. The [official government notification](http://www.cbic.gov.in/resources//htdocs-cbec/customs/cs-act/notifications/notfns-2018/cs-nt2018/csnt28-2018.pdf;jsessionid=A0AA60AA60EED4F4B2CA6279588B7C46) will enlighten you more on this latest amendment. Thus, keeping in mind these considerations, you can move forward in the field of cross-border trade and engage in shipping products on an international level. Happy Shipping! --- ## https://www.shiprocket.in/blog/minimise-air-freight-costs/ --- title: Ways to Minimise Air Freight Expenses: Save on Air Freight Costs! url: https://www.shiprocket.in/blog/minimise-air-freight-costs/ description: Discover proven techniques for cutting air freight costs & boosting profitability. From consolidation to packaging optimisation. last_updated: 2023-11-24 source: webpage --- # Ways to Minimise Air Freight Expenses: Save on Air Freight Costs! Hasn't shipping gotten a whole lot easier with the evolution of air shipping? Has it not made it easier for you to ship your consignments quickly and securely? However, have you ever wondered how you can avail of air shipping at lower costs? There are several methods to minimise air shipping costs. Freight costs can speedily rise with factors like type of cargo, shipping frequency, distance, and insurance. The beginning of January 2024 saw a [10% year-over-year increase](https://www.aircargonews.net/data/volumes-up-10-but-rates-weaken/) in air freight volumes, but because of the availability of capacity, this hasn’t translated into increased rates. Due to the impending Lunar New Year break and anecdotal indications of a shift from sea to air due to the Red Sea crisis, [air freight rates increased as January progressed](https://www.aircargonews.net/business/airfreight-rates/airfreight-rates-on-the-up-as-january-draws-to-a-close/). The air cargo industry is hopeful that the [market will improve in the upcoming year](https://www.aircargonews.net/monthly-exclusive/survey-air-cargo-optimistic-for-the-year-ahead/), with expectations that both volumes and rates will increase in 2024. This article details different methods to minimise air transport expenses while also detailing the benefits of shipping at a flat rate. ## Reduce Your Airfreight Costs: Tried and Tested Methods Many businesses work under the impression that air freight charges are fixed and cannot be expunged. However, there are several methods for you to adopt to minimise air shipping costs. Some are quite obvious, like offering nighttime freight pick-ups. Here are a bunch of methods to reduce your air freight costs: - **Employing local consolidation programs for freights of smaller sizes:** You might consider using local consolidation programs. **These can help you minimise air freight costs by almost 25%**. In a consolidation program, the nearby shippers send their consignments to a common location, and by shipping together, you and the other party can benefit largely. It enables you to divide the overall costs incurred and minimise your shipping charge. However, you must note that this depends on the type of cargo being shipped. Perishable goods, medicines, high-risk items, and things that require special handling may not be suited for this. Even big players like Target and Colgate use this method to slash their prices. - **Try adopting the ‘larger shipment lower frequency of orders’ policy:** Try and get your customers to buy your products in bulk. It enables you to save on shipping costs and your consumers to save on purchasing costs. When you ship in bulk, the costs charged will be lower than frequently shipping smaller quantities. This is because when you ship via air, an increase in the frequency of shipping means greater labour costs, fuel costs, and transportation costs. By minimising the number of trips, you can save more. - **Choosing off-peak shipping times:** Finding the optimal time for your shipping can help you reduce air freight charges. Off-peak days have lower demand thus [air cargo companies](https://www.shiprocket.in/blog/international-air-cargo-companies/) will charge you less making air freight shipping affordable. For most consumer businesses, Fridays are known to be off-peak, and weekdays are rather demanding. By avoiding holidays and festival times to ship your parcels, you can minimise your shipping costs drastically. This is because the charges will be lower due to the lack of demand for air shipping. Hence, you must plan to avoid a surge in charges. - **Choosing odd hours for pickups:** Most of the logistics agents choose to complete their order pickups during the day for their freight. It might be conflicting with other runs. Offering nighttime pickups allows carriers to pick up your consignments on the way to the upcoming destination post-completion of their daytime deliveries. Hence, it allows maximum carrier usage on distant routes by minimising air freight costs. - **Developing good relationships with your freight carriers:** Building strong connections and healthy networks with [freight forwarders](https://www.shiprocket.in/blog/freight-forwarders/) will all be beneficial. It is no secret that maintaining long-term relationships with your freight carriers can help you foster strategic partnerships. It also helps you gain transportation management benefits and create a network to receive help at any point. Moreover, you can also safeguard your business from the market’s dynamic variations by locking in shipping charges. The logistics services will help you find cost-effective options that minimise your overall costs and yet adhere to your tight schedules. - **Outsourcing your transportation and shipping department functions:** Maintaining a freight management team in-house can be very expensive for smaller and upcoming businesses. It might not be feasible due to added costs and time constraints. Outsourcing this domain to logistics partners can help you take off this burden and delegate it to them. They help you take away the operational costs and even save on air shipping costs. - **Longer delivery lead times:** When you plan your shipping operations, you can notify the carrier of upcoming shipments. This gives them the chance to maximise their assets and warehousing space. Notice to the shippers in advance gives adequate time for planning and also helps you minimise air freight charges due to prior bookings. The more you increase your lead times, the better price you are offered. - **The dimensions of your shipment:** In air shipping, your cargo can be shipped via cargo or a commercial aeroplane. However, it is important to note that the cost per kilogram is different for these two options. Cargo shipping will cost more than commercial plane shipping. By optimising your packing strategies, you will be able to ship your parcels in a more affordable method rather than paying premium charges. Hence, the dimensions of your parcel must be optimal. ## Benefits of Flat Rate Shipping [Flat-rate shipping](https://www.shiprocket.in/blog/flat-rate-shipping/) is extremely beneficial as the price shall stay constant. It means that a specific amount is paid to ship a consignment, and this will not be affected by the weight and dimensions of the consignment. Unit Load Device or ULD is a perfect example to show the same for air cargo shipments. A ULD is a simple air freight container that can collect different pieces inside for either one shipment or many shipments to make the handling processes easier. The charges to ship a parcel within a ULD are generally specified in cost per kilogram or flare rate basis, even if the full container is not shipped. Considering that the **ULD has a capacity of 5000 kilos** and the shipment was loaded for about 3500 kilos, the shipper will pay for the 1500 kilos without shipping them. ## Chargeable Weight in Air Freight Cost Calculation When you consider air freight shipping costs, it is calculated based on the chargeable weight per kilogram. This weight is the greater amount between the actual gross weight and the [volumetric weight](https://www.shiprocket.in/volumetric-weight-calculator/). Although the rate is calculated per kilogram, it differs from one shipment to another. There are many categories for weight and each of these are distinct. The greater the category, the lower the rate per kilogram. Hence, it is more favourable for the shipper to have as many items as possible in one shipment to save on the shipping cost per kilogram. ## Cost-Saving Phases in Freight Process You can also save on the freight process itself. The cost of packing, labelling, road transportation, documentation, customs processes, etc., can be prone to mistakes that cost significantly. The wrong type of packing might make the dimensions larger than necessary, costing you more for shipping. Even the wrong kind of labelling can cost you extra or even worse, delays. Hence, doing the shipping process correctly can help you greatly. ## Consolidated Vs Direct Shipment: Which One to Choose and When? The air freight charges decrease based on the class of freight chosen. When the shipment’s weight surpasses 100 kilograms, the difference becomes lower and eventually disappears. Thus, the smaller the shipment is, the greater the benefit we get from consolidation. But when the shipment is larger than 1000 kilograms you can send it as a direct shipment and save on the processing time, while keeping the costs of consolidation low. This can be a tricky task if you are a novice. Parenting up with a [3PL partner](https://www.shiprocket.in/blog/how-to-select-the-best-3pl-for-your-business/) can help you optimise these charges better. ## Conclusion Shipping has become a whole lot easier with the arrival of air shipping. However, the prices they charge might be a lot more than you can afford. But you can twist a couple of things to bring air shipping into your budget. Simple strategies like increasing lead times, choosing the right type of packing and labelling, joining forces with local consolidation programs, etc., can help you easily avail air freight shipping with your budget. You might also want to consider flat-rate shipping when you are a regular bulk shipper. It allows you to save largely and also freeze costs when necessary. Air freight shipping might not be so expensive after all if you choose the right air cargo service. Shiprocket’s [CargoX](https://www.shiprocket.in/x/cargox/) is a reliable logistics service providing safe, swift, and cost-effective international air cargo shipping to over 100 destinations worldwide. --- ## https://www.shiprocket.in/blog/amazon-fba-alternatives-in-india/ --- title: Best Alternatives for Amazon FBA in India url: https://www.shiprocket.in/blog/amazon-fba-alternatives-in-india/ description: Amazon FBA is known for providing a seamless delivery experience. Find information on Amazon FBA alternatives in India. last_updated: 2023-10-11 source: webpage --- # Best Alternatives for Amazon FBA in India India is a diverse market. It is not consistent across states and is spread out over a large area. The eCommerce market comprises several sellers who sell on different platforms like marketplaces, websites, social media, or a combination of these. Over 1,20,000 sellers sell on the eCommerce marketplace giant [Amazon](https://www.shiprocket.in/channel-integrations/amazon/), with most of them being SMEs. Since most SMEs have adopted the eCommerce marketplace model, they have also resorted to the fulfillment means offered by them. Most sellers who sell on Amazon face a tough choice between the [easy ship](https://www.shiprocket.in/amazon-easy-ship/), [self-ship](https://www.shiprocket.in/blog/amazon-selected-self-ship/), or Fulfilled by Amazon model. Sellers who don’t have the capacity or resources to take care of their inventory, storage, and [shipping](https://www.shiprocket.in/shipping/) despite having brilliant products to offer usually choose [Fulfillment by Amazon or FBA](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) to get their products delivered across the country. FBA is only applicable if you sell on Amazon. However, to increase sales and reach a maximum audience, you need to have alternative sales platforms. You need to sell on different platforms, like through your website or social media platforms, to reach more audiences. With the advancement in technology, you can now sell through WhatsApp as well. How will you fulfill your orders then? What are the alternatives you may have? These are the questions most sellers ask when they try to expand their reach by selling on different platforms. Thus, to make the search easier for you and get you started, in this blog we have listed a few alternatives for Amazon FBA and why you should go with them. *[Image: Amazon FBA Alternatives]* ## Top Reasons to Look for Amazon FBA Alternatives Here are the top five reasons to look for alternatives to Amazon FBA: 1. **Chances of Delivering Incorrect Product** [Amazon fulfillment centers](https://www.shiprocket.in/blog/amazon-fulfillment-center/) are filled with inventory from different sellers. Products falling under similar categories are allocated the same slot irrespective of their brand/sellers. Thus, there is a possibility of picking and shipping incorrect products. This can cause inconvenience to the customers, leading to dissatisfaction. It also adds to the work as you have to manage the return/refund. Such a problem does not arise if you have a dedicated storage space for your products. 2. **Limited Scope for Brand Promotion** Imprinting the delivery parcels with the brand name and logo or using the same colour scheme as your brand is an excellent way to promote your business. It helps increase your brand visibility. However, you won’t get the chance to promote your business this way when you choose Amazon FBA. This is because, in such a case, the packaging displays Amazon’s branding. If you want to highlight your brand name on packages reaching your customers, then Amazon FBA is not a good choice. You must look for Amazon fulfillment alternatives. 3. **Restricted Control on Inventory** One of the main reasons to look for alternatives to Amazon FBA is that the programme gives limited control over the management of your inventory. Adding or removing inventory from Amazon fulfillment centers can be difficult for the sellers. The process is tedious and challenging. Limited access to inventory management can lead to financial loss. 4. **Complicated Payment System** Amazon FBA’s payment structure is not that easy to understand. The company charges various types of fees including variable, circumstantial and fixed fees. **It has broadly divided its rates into three categories. Here is a look at these:** - **Seller Fees** – This fee is charged for using Amazon as a platform to sell your products and services. - **Storage Fees** – As the term suggests, it is charged for using their storage space. The charges vary depending on the amount of space you are using to store your inventory. - **Fulfillment Fees** – This fee is charged for various warehouse operations such as packing, shipping, picking and delivering the goods. Amazon’s payment plans are not clearly defined as the charges vary based on flash sales, events and other factors. Moreover, the company is quick in imposing penalties even for the smallest of defaults. 5. **Stringent Regulations for FBA Preparation** Amazon has strict regulations that retailers are required to follow diligently to get their orders fulfilled by FBA. It is essential to follow their specific guidelines related to packing and labelling for FBA prep while sending products to their fulfilment centers, or else your items wouldn’t be accepted. This adds unnecessary load on the retailers by increasing the time and money involved in the process. ## 3PL Providers like Shiprocket Fulfillment The Third-party logistics providers is are a powerful **alternative to Amazon FBA**. 3PL providers cover all operations starting from storage, inventory management, warehouse operations, picking, packaging, first mile, and last-mile operations. These companies offer you a chance to save on costs by avoiding additional handling fees that you pay to Amazon. [Shiprocket Fulfillment](https://www.shiprocket.in/fulfillment/) is one such provider that offers you end-to-end warehousing and fulfillment solutions for your business. If you are looking for a solution that gives you complete control over inventory and offers you FBA like services at nominal prices, Shiprocket Fulfillment is your ideal match. Not just this, but you also get 30 days* free storage with them. Shiprocket Fulfillment allows you to store your inventory in different warehouses throughout the country. This helps you decrease delivery time, increase customer satisfaction, reduce returns, offer [next-day delivery](https://www.shiprocket.in/same-next-day-delivery/), and optimize fulfillment. [Shiprocket](https://www.shiprocket.in/) is a well-known logistics provider across the country. We provide integration with 25+ courier partners for shipping products to over 19000+ domestic pin codes. With Shiprocket Fulfillment, we offer you a chance to store your products in technologically optimized and advanced warehouses that have top-class operations for picking, [packing](https://packaging.shiprocket.in/), inventory, and warehouse management. 3PL companies offer you a chance to save on costs by avoiding additional handling fees that you pay to Amazon. Unlike Amazon’s FBA that charges high storage rates, Shiprocket Fulfillment offers you a free 30-day storage period if your product ships in 30 days and processing rates start at just Rs. 11/unit. The competition on Amazon is tough, and if you have a strong customer base on your website or social media channel, you must not compromise on fulfillment just because you cannot sign up with FBA. Instead, you must look for Amazon fulfillment alternatives, the 3PL companies, and accelerate your business. *[Image: Pros and cons of 3PL Companies]* #### **Pros of 3PL Companies** - Quick Onboarding - Reasonable Rates - Next-Day Delivery - Professional Storage & Management #### **Cons of 3PL companies** - Communication Gaps - Reduced Control - Difficult to match Amazon Prime standards ## Amazon’s Fulfillment by Merchant Next, if you ship heavy items that you cannot afford to transport to fulfillment centers, you can opt for [Amazon’s Fulfillment by Merchant model](https://www.shiprocket.in/blog/amazon-fulfillment-by-merchant/). This gives you the flexibility to ship with other courier partners than those provided by Amazon Logistics Network. Since you will have complete control of handling and shipping your Amazon orders, it means that you do not need to pay any additional fees to Amazon. But, you will need some additional storage space and resources to manage your inventory and pack and ship orders. *[Image: Pros and cons of Amazon Fulfillment by merchant]* #### **Pros of FBM** - Complete Control of Inventory & Handling - Higher Profit Margins - No Storage Fees #### **Cons of FBM** - Additional Overheads - More Investment ## Seller-Fulfilled Prime If you sell high-value items or products with seasonal demand and feel that you need to store them at your warehouse and ship them directly to customers, you can choose the Seller Fulfilled Prime option on Amazon. Under the seller fulfilled prime option, you can pick, pack, and ship your order the same day to all the prime customers. The major advantage is that you can ship directly to prime customers from your own warehouse. *[Image: Pros and cons of seller fulfilled prime]* #### **Pros of Seller Fulfilled Prime** - Control over Inventory - Chance to sell to Prime sellers - Greater profit margins #### **Cons of Seller Fulfilled Prime** - High Standards of Fulfillment - Same-Day Handling of Order ## Self Storage For sellers who are alright with splitting their inventory between Amazon and other channels or have just started their D2C or social commerce venture, self-storage is the option for you. Self-storage indicates that you will take care of all the fulfillment operations that include storage, [inventory management](https://www.shiprocket.in/blog/inventory-management-techniques/), order management, picking, packaging, and logistics on your own. If your inventory volume is not large and the number of incoming orders does not cross more than 10 per day, you can easily invest the necessary time and resources into managing a self-storage setup. This model is beneficial as it is cheap, does not require much labor, and earns from all the profits. But on the contrary, it is time-intensive and requires you to be on your toes at all times. If there is a fluctuation in orders, you will have to deal with it yourself or look for additional resources. This can be a separate option, but it cannot be ideal for a long-term plan. *[Image: Pros and cons of self storage]* #### **Pros of self-storage** - Cheaper than FBA - Complete control of inventory - Choice of logistics partner - Flexible #### **Cons of self-storage** - Unreliable - Time-intensive - Short-term storage ## Conclusion Amazon FBA is the pioneer of [quick deliveries](https://www.shiprocket.in/blog/quick-delivery-ecommerce/) and a seamless delivery experience. But, just because Amazon provides it doesn’t mean you cannot find alternatives to Amazon FBA. According to your business needs, look for the right fulfillment option and get started. If you pick FBA and do not have ample sales, you will be losing out on profits! Therefore, make an informed decision and leap your business. --- ## https://www.shiprocket.in/blog/amazon-saheli/ --- title: Amazon Saheli: Fostering Female Entrepreneurship - Shiprocket url: https://www.shiprocket.in/blog/amazon-saheli/ description: Discover how Amazon Saheli encourages female entrepreneurship. Join the programme now, unlock opportunities, & grow your business! last_updated: 2023-11-24 source: webpage --- # Amazon Saheli: Fostering Female Entrepreneurship Amazon’s efforts to enhance trading and promote the eCommerce sector in India have been immense over the last few years. The eCommerce sector saw a drastic change in this country when Amazon launched the ‘Amazon Saheli’ programme in 2017. It was a transformative initiative that allowed women entrepreneurs in tier one and tier two cities to [sell their products on Amazon’s marketplace](https://www.shiprocket.in/blog/best-products-to-sell-on-amazon/). Does Amazon run the initiative alone, or have they partnered with other companies? So, Amazon doesn’t run the initiative alone. It has partnered with the Self-Employed Women Association (SEWA) and Impulse Social Enterprise to drive this programme and help women kick-start their entrepreneurial journey. This blog will help you understand how Amazon Saheli promotes women’s entrepreneurship. Explore whether you’re eligible to participate in the programme and how Amazon Saheli can help you navigate different challenges. *[Image: Amazon Saheli: Fostering Female Entrepreneurship]* ## Exploring Amazon Saheli: Empowering Women Through eCommerce The Saheli Store is brought by Amazon to feature innovative and traditional products. It is a storefront solely dedicated to the betterment of the community. Saheli provides an opportunity for women entrepreneurs to succeed in life. As of March 2023, Amazon claims to have enabled [more than two million women entrepreneurs](https://www.businesstoday.in/entrepreneurship/story/amazons-rural-push-how-the-ecommerce-giant-is-making-it-easy-for-women-to-become-entrepreneurs-374296-2023-03-21) across different pin codes in the country to leverage its eCommerce platform and give the rural economy the most required push. Several women entrepreneurs across India make handcrafted office products, shoes, handbags, accessories, clothing, jewellery, home decor products, etc., which can now be sold on Amazon. This inspires women to become financially independent. These products are the result of the combined efforts of seven potent NGOs around the country. They have become accessible to over 80,000 female artisans from every corner of the country. The Saheli storefront gives these artisans easy access to the Amazon marketplace and its logistical infrastructure. The NGOs and other partners handhold women and organisations in this entrepreneurial journey through skill training, workshops and classes. This helps them manage their businesses over the Internet. Moreover, dedicated account managers are provided to these women to ensure a smooth kickstart of their businesses. The programme also gives their clients the tools to help save time on managing their online businesses and drive their energies to creativity and innovation. ## SEWA’s Role in Amazon Saheli SEWA, or the Self-Employed Women Association, is the primary collaborative body that Amazon has partnered up with to push the Saheli programme. The entire operation is headed by Reema Nanavati. She strongly says that the common thread of inspiring and empowering women was what made her take on the lead and this body is entirely committed to making this association work in favour of driving women to take part in this initiative. Moreover, she also says that Amazon and SEWA have their vision aligned in this respect and is more than certain that the association will help women reach their target audiences easily. In just two years, they have been able to attract more than [1.5 lakh sellers online](https://aboutamazon.in/news/small-business/amazon-saheli-empowering-women-entrepreneurship), and these numbers are still growing. ## Navigating Challenges: Overcoming Obstacles in the Programme The Amazon Saheli programme is an extremely progressive initiative and possesses a growing mindset. However, despite the modest pace of its growth, there have been quite a few roadblocks. The challenges mainly revolve around the taxation and procedures established. The ability to sell in different locations requires them to adhere to different tax guidelines, making it quite challenging. Moreover, during the initial period, the team was required to strongly focus on making the application more user-friendly and easier for these women. The other challenges encountered were mainly in bridging the gap between the product being made and the experience required by the end customer. Understanding the idea from two perspectives, one from the entrepreneur and the second from the buyer, and bringing these two ideas into harmony posed a great challenge. Amazon Saheli does not cover every pin code in the country, and this makes it quite difficult to create demand. The programme ascertains that the coming years will be all about driving the momentum to greater heights to eliminate these challenges. A capability and development training to upskill these businesswomen is also being considered. ## Empowering Partnerships: The Community Behind Amazon Saheli Amazon Saheli has partnered up with many different groups like Tata Power, SEWA, National Urban, and many more to drive entrepreneurship in the lower strata of the country. These groups allow women to start their businesses and become financially independent and secure. They strive to give these women a large market reach and create more employment opportunities. The joining forces of the above-said organisations help bridge the gap between local creators and Amazon Saheli. They understand the potential of these entrepreneurs and help them get on board the Saheli platform to kick-start their businesses. They facilitate all the needed help, like documentation and registration. The Saheli programme gives women entrepreneurs several advantages to help the sellers grow and establish their brands. ## Unlocking the Advantages of Selling on Amazon Saheli Saheli offers several benefits to motivate and inspire women to join this programme. These include: - **Subsidised referral charges:** To help promote women-run businesses, [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) has reduced the charges for sellers on its platform. This is especially done for those associated with the Saheli programme. The charges are capped at about 12% or even lower for a year, depending on the category of the product being sold. The programme partners work for the financial freedom of these entrepreneurs, and the minimised fee will encourage them to begin their businesses on this platform. - **Hands-on training:** The Saheli programme helps women launch their businesses through hands-on training. It teaches them how to sell on the platform and manage their businesses. These sessions are conducted both online and offline. - **Support for account management:** Account managers help guide newly launched sellers through the Amazon Marketplace. They handle the process for the first thirty days so the seller can become familiar with the platform and its workings. - **Cataloging and imaging:** The programme also guides the joiners in understanding their [product page](https://www.shiprocket.in/blog/create-effective-product-pages-that-drive-sales/) and running it for the first phase. They help them with product information, specifications, photography of the product, and cataloging. This helps sellers set up and launch their pages according to Amazon’s standards. - **Marketing and advertising support:** Several marketing and advertising tools and channels are provided by Amazon to promote handmade products and encourage the masses to buy more products that are made in the country. Digital ads, PR, [influencer marketing](https://www.shiprocket.in/blog/what-is-influencer-marketing/), social media marketing, etc., are their other marketing tools. - **Enhanced visibility:** The dedication by Amazon to drive the entrepreneurial spirit in women has helped in gaining customer attention and increasing sales. Sellers can also employ several marketing strategies like sponsored products, brands, and stores to gain greater visibility for their offerings. ## Eligibility Criteria to Become Amazon Saheli Sellers Selling on Amazon Saheli requires you to fall under one of these categories. These are: - An already registered woman entrepreneur selling on Amazon - An affiliated woman entrepreneur searching for an opportunity to sell on the platform ## Joining the Movement: Steps to Become a Part of Amazon Saheli Joining the Saheli programme is rather simple and the steps include: - **Application:** You must fill in the necessary details on the application document and submit it. Amazon will reach out to you and let you know if you have fulfilled the criteria. - **Setting up your account and training:** In case you are a new seller on the platform and are affiliated with Amazon partners, you will be provided an account manager to help you. You will also be given the necessary training for the first 30 business days. ## Success Stories of Saheli Entrepreneurs There are several success stories that are a result of the opportunities provided by Amazon Saheli. Here are some to inspire you to join this programme and begin your journey today: - **The story of Deepali Trivedi:** The story of Deepali Trivedi is rather an emotional one. Being a single mother, Deepali started a start-up to support herself and her family. The start-up was called DeepArt, and she received her first order for handmade dreamcatchers and quilling frames. Deepali says that the moment was extremely overwhelming, and her business is presently a one-woman show. Deepali was very young when her husband fled to Africa abandoning her and their family. To support her family, she began practicing as a lawyer and then shifted to teaching over the years. Her career was substantially affected during the COVID-19 pandemic and came to a halt when she suffered from tuberculosis. That is when she began indulging in crafts and arts. Deepali highlights that the manager assigned by Amazon post securing herself a GST number was largely helpful in her entrepreneurial journey. She is extremely grateful for the love and support she received from the Saheli team. - **The heartwarming and inspiring tale of Reshma Krishnan and Manali Adani:** These two friends faced similar currents of financial burden and were strongly looking for independence. Through Saheli, Reshma and Manali began their entrepreneurial journey to better menstrual hygiene for women. It is a noble cause indeed. Through the inception of GreenHack during the pandemic, they were able to easily afford and curate a range of panty liners, sanitary napkins, tampons, and more to ensure female menstrual hygiene. This power duo is extremely hopeful to accelerate their business in the coming days. ## Conclusion Amazon Saheli is a brilliant initiative by Amazon to help women in the lower strata of the country become financially independent. It helps women entrepreneurs and the end customs come together. This programme is powered by several NGOs and other companies like Tata Power, who believe in helping women to become financially independent. Saheli provides assistance and training during the initial days, making handling the business for new entrepreneurs more easy. Selling products on their marketplace exposes the entrepreneurs to several clients and buyers, [creating greater demands for their products](https://www.shiprocket.in/blog/demand-generation-strategy/) and increasing their revenue. Amazon provides both online and offline assistance to these women to help them kickstart their entrepreneurial journeys. --- ## https://www.shiprocket.in/blog/certificate-of-origin/ --- title: Certificate of Origin: Validating Product Source and Authenticity - Shiprocket X url: https://www.shiprocket.in/blog/certificate-of-origin/ description: A certificate of origin from the Indian Chamber of Commerce is essential for customs clearance, providing detailed shipment information. last_updated: 2023-11-24 source: webpage --- # Certificate of Origin: Validating Product Source and Authenticity A certificate of origin (CO) is provided to ascertain the legitimacy of imports. It is necessary to produce this document during international trade where goods need to cross different borders and move through countries with varied rules and regulations. This legal document helps ensure fair trade practices by protecting the rights of those involved in the process. This article discusses the types, importance, and other relevant information about the certificate of origin. Let’s get started! *[Image: Certificate of Origin]* ## The Meaning of Certificate of Origin A certificate of origin (CO) is an essential document that serves as proof of a product’s nationality. It is needed during [customs clearance in international trade](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/). It verifies that the trading is being done in compliance with the accepted customs and tariff regulations. It serves as an assurance that the goods being traded are not illegal. By producing this certificate, traders verify that the goods aren’t from a country bound by trade restrictions or one that indulges in unethical manufacturing processes. Moreover, the certificate assesses eligibility for preferential treatment based on the trade agreements. Based on this certificate, the customs officer decides the duties to be paid on the goods. If the exported or imported goods do not come along with a CO then they are not given customs clearance and cannot leave the warehouse. ## Certificate of Origin: Different Types **There are mainly two types of certificates of origin. These are as follows:** 1. **Preferential Certificate of Origin** Items that come under a free-trade agreement for reduced tariffs or exemptions are given a preferential certificate of origin. They are usually associated with Regional Trade Agreements. 2. **Non-Preferential Certificate of Origin** It is awarded to goods that do not qualify for tariff-free treatment or whose tariffs cannot be reduced as per the trade agreement between countries. Also known as an ordinary certificate of origin, it is used when an exporting country has not signed a trade agreement with the importing country. Any product that does not form a part of the tariff relief should also be accompanied by an ordinary certificate of origin. ## Contents of a Certificate of Origin **Let us now take a look at the information included in the certificate of origin:** - Detailed information about the products along with their unique codes - The size, quantity, and weight of the item - Name, country of origin, and contact information of the manufacturer - Name of the importing agent in addition to their contact information - Name of the exporting agent in addition to their contact information - [Bill of lading](https://www.shiprocket.in/blog/bill-of-lading-in-logistics/) or [waybill number](https://www.shiprocket.in/blog/what-is-awb-number/) - Information about the mode of transportation - Information related to the route to be followed ## Understanding the Significance of Certificate of Origin **Why is a certificate of origin required? Here is a quick look at the various reasons:** - It is a declaration that the shipment fulfils the customs requirement of the country where the goods are being shipped. - They help the customs officer decide the duty to be paid for the shipment. - It also helps determine whether the goods qualify for tariff reduction or any kind of exemption. Goods belonging to specific categories or traded between certain countries may qualify for the same. They are accompanied by a preferential certificate of origin. ## The Issuers of Certificate of Origin **In India, a CO is issued by two prominent bodies. These are:** - Indian Chamber of Commerce - Trade Promotion Council of India Exporters in India must submit their requests to get this document issued from the aforementioned bodies to prove that the goods being exported are manufactured in India. It should be duly signed and stamped by the Chamber of Commerce or another authority possessing similar qualifications. It certifies that the items exported by them are completely obtained and manufactured in India. The exporter must sign a CO with a permanent indemnity bond. This must be done on a non-judicial stamp paper, duly notarised. ## Essential Documents Needed for Obtaining Certificate of Origin Here is a look at the various documents required for acquiring the Certificate of Origin: 1. **[Commercial Invoice](https://www.shiprocket.in/blog/what-is-meant-by-commercial-invoice/)** – A detailed copy of the invoice must be attached to show what is included in the shipment. It must include the prices of each item. 2. **[Digital Signature Certificate](https://www.shiprocket.in/blog/icegate-digital-signature/)** – This is required at the time of submitting your application online. 3. **Packaging List** – This document includes the contents of each package, the way it is packed, and its weight. 4. **Cover Letter** – A cover letter is required for the issuance of the certificate of origin. 5. **Bill of Lading** – This is the receipt from the shipping company that includes information related to the person sending and receiving the shipment along with its destination. 6. **[Import Export Code](https://www.shiprocket.in/blog/import-export-code-iec-india/)** – The unique code assigned for the purpose of import and export must be attached. 7. **Manufacturer Exporter Declaration** – This includes information about the items that need to be submitted. The document needs to be submitted at the port. 8. **Purchase Order from Importer** – Importer or the buyer must send the [purchase order](https://www.shiprocket.in/blog/purchase-order/) to the supplier to authorise a purchase. It should include the list of products that are to be bought. ## Obtaining a Certificate of Origin: Step-by-Step Process You can obtain a certificate of origin online as well as in person. We have shared the step-wise procedure for both methods to ease the task for you: ### In-Person - Visit the Chamber of Commerce office near your place to get the form for the certificate of origin. - Fill out the form and submit it at the office along with the necessary documents. You are required to share your shipment’s information, which would include the details about the importer and exporter, country of origin, the description of goods, and relevant product codes among other things. - Your application shall be reviewed by the officials at the Chamber of Commerce. - They will approve your application and issue the CO if you fulfill the criteria. ### Online Methods - As an exporter, you are required to log in to the chamber of commerce’s online platform and register with an accredited chamber of commerce. - Thereafter, you can log in to the chamber’s online platform and submit your application to receive the certificate of origin. You must provide complete information about your shipment as a part of the application. - Your application along with all the details and documentation shall be reviewed by the chamber of commerce. The authority will assess and verify whether you have followed all the international rules and regulations. - If you meet the criteria, the chamber of commerce will approve your application and issue an electronic certificate of origin. The customs authorities in the country of import verify the genuineness of the certificate of origin. They also check its validity by using a unique identification number. This can also be done by scanning the QR code present on the certificate. ## Why Your Business Need a Certificate of Origin? Your business requires a certificate of origin for customs clearance. The certificate acts as an assurance that your products comply with the regulations of the country to which your items are being exported. Moreover, you need this certificate to determine the duty amount that needs to be paid. ### Can One Produce Their Certificate of Origin? A certificate of origin cannot be produced on one’s own. It is a legal document that is issued only by the Local Chamber of Commerce or Trade Promotion Council of India. You need to contact these authorities and follow the standard procedure for obtaining this certificate. ### What is a Free Trade Agreement Certificate of Origin? A Free Trade Agreement Certificate of Origin is issued if your shipment qualifies for FTA. This is a preferential CO that exempts or reduces the duties; thereby, allowing products to be sold at competitive rates. This certificate is optional and is not a mandatory document for customs clearance. ### Certificate of Origin vs. Title A CO provides information related to a product’s origin along with details about its export and import. It does not give a title about the legal transfer of ownership of an item. A title is obtained through a different transaction that mostly includes an invoice. ## Conclusion A certificate of origin is an important document for those involved in international trade. It includes a unique identification number. A QR code and other security elements are also mentioned on this certificate. It plays an important role during the [customs clearance process](https://www.shiprocket.in/web-stories/process-of-customs-clearance-for-indian-exports/). Failure to produce this document can result in issues during customs clearance. Your goods shall not be released if this document is missing. You can get this certificate issued by the Chamber of Commerce and the Trade Promotion Council of India by submitting a request through online or offline mode. Accredited companies are also authorised to draft these certificates on your behalf. Thereafter, they can get them certified by the chambers of commerce. --- ## https://www.shiprocket.in/blog/letter-of-credit/ --- title: Letter of Credit: Types, Benefits, and Process Explained - Shiprocket X url: https://www.shiprocket.in/blog/letter-of-credit/ description: A letter of credit provides a guarantee to the seller. Different types of letters of credit with clauses are issued by banks on behalf of buyers. last_updated: 2023-11-24 source: webpage --- # Letter of Credit: Types, Benefits, and Process Explained A letter of credit works as a reassurance for the seller. It confirms that the buyer will make complete and timely payment for the goods and services he has availed from the seller/service provider. It has become an essential document when it comes to international trade as it helps safeguard the interests of buyers and sellers. Statistics reveal that the letter of credit confirmation market size increased to [USD 4.5 billion globally in 2023](https://www.imarcgroup.com/letter-of-credit-confirmation-market#:~:text=The%20global%20letter%20of%20credit,3.48%25%20during%202024%2D2032.). The market is expected to grow further and reach [USD 6.2 billion by 2032](https://www.imarcgroup.com/letter-of-credit-confirmation-market#:~:text=The%20global%20letter%20of%20credit,3.48%25%20during%202024%2D2032.). The letter is often offered as a FACILITY (Financial Assistance that is Essentially a Loan) by the bank. As there is substantial risk involved in this arrangement, banks conduct an extensive background check on the buyers and state clear consequences for not making the payment. Different types of letters of credit come with different clauses. In this article, you shall learn at length about the letter of credit, their types, how this concept works, and its advantages and disadvantages. *[Image: Letter of Credit]* ## Letter of Credit: How It Works and Who’s Involved? A letter of credit is issued to affirm that a buyer shall make a timely payment (in full or as decided) to a seller. It is issued by the bank. In case a buyer fails to make the payment, the bank is liable to do so on his/her behalf. The bank may be required to pay directly to the beneficiary or any bank or financial institution nominated by the beneficiary. In case the letter is transferable, then the beneficiary may ask the bank to make the payment to another entity. The letter has immense significance in international trade because of the varied laws in each country and the barriers to learning about the genuineness of different parties. Here, the buyer of the goods is mostly the importer. He works with the bank to provide the letter to the exporter who happens to be the beneficiary or the seller. A buyer is mostly expected to make a partial payment at the time of placing an order and the remaining payment after the exporter ships the items and shares relevant shipping documentation. Buyers who make bulk purchases mostly require this document and the bank issues it as a guarantee to the seller. Before issuing the letter, the bank does a thorough background check of the buyer and does all the essential paperwork to make sure the latter does not back off. A buyer requires proving that he is financially sound to make the payment to the seller and won’t act contrarily when the time comes. ## Types of Letters of Credit There are mainly eight different types of letters of credit. Here is a look at what each one of them offers: 1. **Commercial Letter of Credit** This type of letter is issued to guarantee direct payment to the seller. This means that the bank issuing the letter is liable to make the payment to the seller directly after the dispatch of the goods or as decided. 2. **Standby Letter of Credit** This letter serves as a backup plan for the buyer. In case the buyer is unable to make the payment for the goods and services offered by the seller, the latter can demand the same from the buyer’s bank by producing this letter. The issuing bank requires making the payment on the buyer’s behalf in this case. 3. **Revolving Letter of Credit** This type of letter enables the buyer to draw the amount multiple times during a particular period. This is mostly issued when the buyer requires dealing with frequent shipments. It shuns the need to draft and submit the letter frequently. 4. **Revocable Credit** This allows the issuing bank to rectify or change the terms and conditions of the letter of credit at its discretion. It is not liable to send any prior information to the beneficiary before making these changes. 5. **Transferable Credit** This letter of credit enables the bank to transfer the decided amount to another entity upon receiving a request from the beneficiary. 6. **Traveller’s Letter of Credit** This letter acts as a guarantee that the bank issuing it shall honour the drafts at some of the foreign banks. 7. **Confirmed Letter of Credit** It serves as a confirmation of the creditworthiness of the issuing bank. A confirmed letter of credit is issued by the advising bank with reference to the letter of credit by the issuing bank. In this case, the advising bank undertakes the responsibility of paying the seller in case the buyer or the issuing bank fails to do so. This offers added security to the seller. 8. **Sight Letter of Credit** Also referred to as Usance Credit, a sight letter of credit enables the beneficiary to claim the payment from the issuing bank by showing necessary documents. ## Real-World Examples – Putting Letter of Credit into Context Here are some real-world examples of letters of credit issued by banks: - **ICICI Bank:** ICICI issues letters of credit that are accepted globally. It has a stronghold in the global market because of its widespread network of correspondent banks around the world. - **Citibank:** The bank provides letters of credit to buyers operating in the Middle East, Latin America, Asia, Eastern Europe, and Africa. It is issued to help them access international credit. It is helpful for the exporters as it helps minimise financial risk in the importer’s country. Likewise, it also lowers the issuing bank’s commercial credit risk. - **HDFC Bank:** HDFC Bank issues different types of letters of credit to encourage international trade and build trust among buyers and sellers. ## Discount Rates and Guarantees As already mentioned, the letter of credit is issued as a guarantee by a bank to a seller. A confirmed letter of credit is issued by a bank of repute as a guarantee of the creditworthiness of the issuing bank. But what are discount rates in the context of a letter of credit? Well, some of these letters have a discount rate. These are the letters that are arranged by a broker. Here, the broker earns a commission which is the difference between the complete value mentioned on the LC and the actual available amount. ## Applying for a Letter of Credit: Step-by-Step Guide Applying for the Letter of Credit and obtaining it is a two-step process. Here is a look at the same: **Step 1:** After completing the sales agreement, the importer is required to apply for a letter of credit in favour of the exporter. The exporter should be satisfied with the genuineness of the bank chosen by the importer for the issuance of the letter. **Step 2:** The importer’s bank drafts the letter of credit based on the terms shared in the sales agreement and shares it with the exporter’s bank. The letter is reviewed at the latter’s bank and is sent to him/her after approval. ## Pros and Cons of Letter of Credit **Pros** - An LC helps create mutual trust among buyers and sellers, and encourages trade. - It streamlines the process of transfer of funds. - You have the flexibility to customise the terms and conditions of this letter to suit your specific circumstances and needs. **Cons** - Drafting an LC can be a time-consuming task. - It adds to the expense of the buyers as they have to pay for the issuance of LC. - The letter may not include every single detail of the transaction that may lead to error. - It may not account for a sudden change in the economic or political situation of a country. ## Commercial vs. Revolving: Knowing the Difference As per Commercial LC, the bank requires paying directly to the beneficiary. It is one of the most widely used forms of letter of credit. Contrarily, a Revolving LC enables buyers to make multiple payments within a particular time frame. ## Payment Process: When and How Payments Occur? Here is how and when the payment occurs: - The exporter sends the shipment as mentioned in the LC in addition to submitting the relevant documents to its bank. - The documents are duly checked with reference to the conditions mentioned on the LC. In case they do not comply with the decided terms, then they need to be amended and resubmitted. Once approved, they are sent to the importer’s bank. - On receiving the required documents, the payment is released by the importer’s bank. Thereafter, the bank releases the documents to enable the importer to clear customs and claim the goods. The amount of time taken in the process varies in each case. ## Simplifying Global Trade with ShiprocketX [ShiprocketX](https://www.shiprocket.in/x/) is here to streamline global trade for seasoned businessmen and start-up owners. We have an exclusive international shipping platform to simplify global trade for you. We customise shipping services to match your specific needs for a seamless experience. You can ensure your international shipment reaches its destination within 8 days by opting for our priority delivery service. Urgent shipments can be delivered in as little as 4 days as opposed to our usual deliveries that take around 10-12 days to reach. Our team helps with the [customs clearance process](https://www.shiprocket.in/web-stories/process-of-customs-clearance-for-indian-exports/) and maintains transparency in transactions. ## Conclusion A letter of credit is deemed an important document, especially in international trade. The letter of credit confirmation market size is anticipated to grow at a [CAGR of 3.48% between 2024 and 2032](https://www.imarcgroup.com/letter-of-credit-confirmation-market#:~:text=The%20global%20letter%20of%20credit,3.48%25%20during%202024%2D2032.). There are different kinds of letters of credit. These include Confirmed LC, Usance Credit, Traveller’s LC, Revocable LC, Transferable Credit, Stand by LC, Commercial Letter, and Revolving LC. Banks act as a bridge between the buyers and sellers by issuing this letter as a guarantee that the buyer will make the payment promptly. In case a buyer fails to do so, the bank being the guarantor bears the liability. Applying for the letter can be a tedious process; however, it is worth the effort as it helps expand trade. It is advised to understand the terms and conditions related to the same and the possible cons associated with it before opting for it. The information shared above should help in this regard. --- ## https://www.shiprocket.in/blog/amazon-global-selling/ --- title: Amazon Global Selling: Sell Your Products Internationally - Shiprocket X url: https://www.shiprocket.in/blog/amazon-global-selling/ description: This is a complete guide to Amazon Global Selling Program. Learn how to get more sales with this in-depth Amazon’s Global Selling post. last_updated: 2023-11-02 source: webpage --- # Amazon’s Global Selling Program: Everything You Need To Know Amazon is one of the most acclaimed digital sales platforms that supports the growth of millions of sellers. As a merchant, you can gain various benefits from their seller-centric programmes while you leverage the massive user base they hold from around the world. Research by Slice Intelligence stated that in 2021, 43.5% of all US online retail sales were done through Amazon. Imagine your business growth if you could sell to this vast audience abroad. With their global selling programme, Amazon gives you a platform and a thorough process to target an international audience and [sell your products](https://www.shiprocket.in/blog/how-to-sell-products-online-with-zero-investment/) to them. Learn more about Amazon Global selling, and it’s featured in the topics to follow. *[Image: Global selling program on Amaznon]* ## What Is Amazon’s Global Selling Programme? Amazon Global Selling Programme gives you a platform for easy, simple, and convenient use to [sell your products to international markets](https://www.shiprocket.in/blog/how-to-sell-products-internationally/). The eCommerce platform began this programme in 2015, and over 100,000 sellers are already utilizing it to reach out and sell actively. According to Amazon, 30+ product categories have already been listed on international marketplaces and have been doing good business abroad. ## How Does Amazon Global Selling Work? Selling products to consumers worldwide is not as simple as listing them in a marketplace. It requires a strategic marketing and sales approach. When you [become an Amazon seller](https://www.shiprocket.in/blog/beginners-guide-to-selling-on-amazon/), you can easily tap into the vast customer base of the eCommerce platform. The Amazon Global Selling programme enables Indian exporters to sell on 18 Amazon global marketplaces in North America, Europe, the Middle East, and Asia-Pacific. Selling across borders represents a world of opportunities. After registering for Amazon Global Selling programme, you may begin exporting by listing your products on any of their international marketplaces. You can also seek assistance from Amazon for preparing documents for shipping and tax and payment reconciliation and getting logistics service. ## What Export Products Can I Sell on Amazon International Marketplaces? There are several different products that you can sell internationally on different Amazon international marketplaces. **However, here is a list of product categories that sell well and have seen substantial growth in year-on-year sales:** - **Toys and games:** This category has seen a growth of over 50%, making it an extremely popular category. - **Kitchenware:** Seeing a growth of over 35%, this category can be extremely lucrative. - **Beauty products:** Cosmetics and beauty products are in constant demand and hence they have seen a growth rate of over 25%. - **Luggage:** Carry-ons and hard luggage are always in demand and have seen a girth of over 20%. - **Furniture:** Furniture is also a very popular category and has seen a growth rate of about 20%. Apart from the categories mentioned above, books, jewelry, [apparel](https://www.shiprocket.in/blog/online-shopping-sites-in-india-for-clothes/), home decor, office appliances, and health and fitness are growing rapidly. ## How to Register with Amazon Global Selling? **Here is a step-by-step process to sell on Amazon Global:** 1. **Step 1:** Get on to the Amazon Global selling website and begin by clicking on “Start exploring” to create your own selling account. Choose the marketplace you intend to sell your products on and then proceed by clicking on “Register now.” In case you already have an account, you can simply log in to it. Verify your details through the OTP generated. 2. **Step 2:** Fill in your location and business type details. You must also enter your company details if your company is registered privately. 3. **Step 3:** Fill in your business information. Business address and bank details must be carefully filled in. You must also add a contact number and verify it through an OTP. A primary contact person and their details must also be added with an ID card for identity verification purposes. 4. **Step 4:** The next step includes the filling of the seller’s information. Upload the Aadhaar Card and export date fields must be left blank. In case you want to register partnership firms, the beneficial owner details must be added. 5. **Step 5:** In this step, valid credit or debit card information must be filled in. Once the registration is complete, a fee will be charged to this card monthly. 6. **Step 6:** Store details must be filled in next. Any template can be chosen on the listing page. This can be changed when needed. Your [UPCs (Universal Product Codes)](https://www.shiprocket.in/blog/universal-product-code-upc/) and other necessary details must be added. 7. **Step 7:** This step entails the completion of the verification processes of the seller’s identity. All relevant details as per the national ID proof must be added along with the attachment of the necessary documents. 8. **Step 8:** Video call verification is a mandatory procedure for registering. A date and time slot can be chosen at your convenience. You must have a physical copy of your ID proofs during this call. ## How to Start Selling Internationally on the Amazon Marketplace? Amazon Global Selling is a brilliant export programme that allows sellers to take their domestic products across borders. With the availability of 18 different marketplaces, you will have access to clients from all over the world. You can start selling internationally through three simple steps: 1. **Step 1:** Analyse and research your business idea to plan your expansion. You must realise where and what to sell while selling internationally. You must understand the regions you want to sell to. 2. **Step 2:** List your products and services and register them. The registration process must be completed and then you must list all your products online with detailed descriptions. 3. **Step 3:** You must ensure that your [shipping](https://www.shiprocket.in/shipping/) and returns logistics are also well handled. You must find space that is accessible and cost-effective to ship and store your inventory. You can partner up with a third-party agent or use Amazon FBA. ## Regions Covered Under The Global Selling Programme Currently, Amazon offers you a platform to sell across 18 global marketplaces spanning over 220 countries. **The list is as follows:** - **Europe –** Sell across 28 countries in Europe, including Germany, the UK, Spain, Italy, France, and others. - **Asia-Pacific –** Sell across India, Japan, Australia & Singapore, and other countries in the Asia Pacific. - **Middle East –** Sell in UAE, KSA, Turkey, Egypt & other Middle Eastern countries. - **North America –** Sell in the USA, Canada, Mexico, Brazil, and other countries. You can create your seller accounts on these [marketplaces](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/) and begin selling your products in different categories. ## Getting Started With the Programme *[Image: Global Selling Programme]* You can begin selling globally by following a few easy steps. - **Step 1 – Pick Your Marketplace** Choose your marketplace from the marketplace mentioned above options - **Step 2 – Register Your Global Seller Account On The Marketplace** Register your seller account in the marketplace chosen by you. As you need to pay a monthly subscription amount to maintain a global seller account, you need to use an international credit card for transactions. - **Step 3 – Get Your Documents Verified** Submit your identity proof and business address proof to check your account. - **Step 4 – Select The Product Category & List the Products** Choose the category you want to sell your product in and use the listing tools to place products on the marketplace. - **Step 5 – Select The Delivery Procedure** Choose if you want to ship your products yourself or through Amazon FBA. - **Step 6 – Price Products Appropriately** Price your products according to the sales and festive seasons. Price your featured products accordingly to get more customers to your marketplace listing - **Steps 7 – Advertise Products** To stand out on these global marketplaces, make use of the Amazon advertising feature to reach out to a broader audience. ## How Do You Deliver Your Products Internationally? Amazon offers you a choice of fulfilling your products yourself or by opting for Fulfillment by Amazon. ### 1. Fulfillment by Self/Merchant Fulfilled Network (MFN) [Amazon Merchant Fulfilled Network (MFN) or Fulfillment by Merchant (FBM)](https://www.shiprocket.in/blog/amazon-fulfillment-by-merchant/) allows you to list products in Amazon stores and manage all storage. It also allows you to independently manage shipping and customer support. You can customise shipping templates for different regions, whether you’re selling domestically or globally. You can also customise shipping charges, by order, per item, and/or per weight. You also don’t have to worry about making the wrong decision. Amazon gives you the flexibility to change plans at any time. **This shipping option is right for you if:** - You want to start small overseas without initial capital investment. - You’re not sure about the export potential of your products. - You deal with niche, heavy, and bulky product categories, such as furniture, appliances, etc. - You sell products in categories including shoes, jewelry, apparel, etc., requiring huge variations in shape, size, etc. - You operate in business models, including reselling, [dropshipping](https://www.shiprocket.in/blog/what-is-dropshipping/), make-to-order, etc. ### 2. Amazon Buy Shipping Amazon Buy Shipping is a solution for logistics by Amazon. It allows you to buy [shipping labels](https://www.shiprocket.in/blog/what-is-shipping-label-print-automatically/) from Amazon partner carriers in a cost-effective and budgeted manner. When the partnered carriers pick up your parcel, they will handle all the aspects of shipping. It also includes the [customs clearance](https://www.shiprocket.in/blog/customs-clearance-in-cross-border-trade/). ### 3. Fulfillment by Amazon (FBA) As we explained before, [fulfilled by Amazon](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/) gives you an opportunity to utilize Amazon’s international fulfillment centers to fulfill your orders. Under FBA, you send your stock to the nearest international [fulfillment centers](https://www.shiprocket.in/blog/amazon-fulfillment-center/), and when you receive a request, Amazon picks, packs, and ships your products to your buyer within two days (as mentioned by Amazon). #### Working of Fulfillment by Amazon (FBA): You must [register on Seller Central](https://www.shiprocket.in/blog/how-to-start-selling-on-amazon/) after Amazon Global Seller and set up your account on Amazon International Marketplace. Then you must sign up for FBA or sort out your storing and packing handling details. You can even sign up for Amazon FBA. Ship your products to the fulfillment centers and ensure you have your reverse logistics details taken care of. **The various benefits of FBA are:** - Shipping of products and storing inventory is taken care of at cost-effective prices. - When you opt for FBA, you will receive the benefit of prime delivery: Your products will be given a Prime badge. - Your products will be eligible for free delivery with express delivery timelines. - They take care of all your return services through their end-to-end logistics services. ### 4. Amazon Global Selling SEND Amazon Global Selling SEND is an international [cross-border solution](https://www.shiprocket.in/x/) that provides a hassle-free shipping process and consumer support. With SEND, [tracking shipments](https://www.shiprocket.in/shipment-tracking/), convenient pickup, and delivery can be obtained at reasonable and competitive prices. ## Amazon Export Compliance Dashboard Amazon Export Compliance Dashboard allows you to get a complete understanding of the documents needed for beginning an export business. It also gives you the option of connecting with experts to help you gain expertise in compliance with the regulations. ## Amazon Global Selling Pricing When you choose to sell using Amazon’s global selling programme, you need to pay a monthly subscription fee for every marketplace. The pricing structure varies for each market and below is a brief description for each. - **Europe** For selling in Europe, there are four types of fees applicable. These include subscription fees, referral fees (8% to 15%), shipping costs, and other additional costs. The ‘individual plan’ starts at £0.75 per item sold, excluding VAT. The ‘professional plan’ starts at £25 per month, excluding VAT. Additional charges are also applicable to these plans. - **North America** For selling your products in North America, subscription fees, referral fees, shipping costs, and other charges will be applicable. Here, the ‘individual plan’ starts at $0.99 per item sold + additional cost. Contrarily, the ‘professional plan’ starts at $39.99 per month + additional costs. - **Middle East** **The table below highlights the cost of selling in the UAE and Saudi Arabia.** | | **The UAE** | **Saudi Arabia** | |------------------|--------------------------------------------------|-------------------------------------------------| | | **Self Ship** | **FBA** | **Self Ship** | **FBA** | | **Subscription fees** | – | – | – | – | | **Referral fees** | Starting from 4% or min 3 AED; varies by category | Starting from 5%; varies by category | Starting from 4% or min 3 AED; varies by category | | **Shipping fees** | You’ll incur this cost when shipping orders through a third-party shipping carrier of your choice. | Starts at 4 AED per unit, which varies by the size of the unit you’ll be shipping | You’ll incur this cost when shipping orders through a third-party shipping carrier of your choice. | Starts at 4 AED per unit, which varies by the size of the unit you’ll be shipping | | **Closing fees** | – | 0 AED, effective September 1st, 2020 | – | 0 AED, effective September 1st, 2020 | | **FBA-specific charges** | – | Storage fees will be applicable, depending on the daily average volume you use to store in cubic feet per month. | – | Storage fees will be applicable, depending on the daily average volume you use to store in cubic feet per month. | ## Benefits of selling with Amazon Global Selling Programme *[Image: Benefits of Amazon Global Selling]* - **Sell To A Vast Audience** With the Amazon global selling programme, you can sell in various countries and get access to millions of customers from there. With the increasing demand for authentic Indian products, you can sell quickly and make profits almost instantly. - **Leverage All Important Sales Seasons** When you sell domestically, you can only leverage a few sales. But with international selling, you have a chance to attract customers with sales all year round as different countries have different festivals and windows for sales. - **Easy Export Of Products** Exporting products is a hassle for many owing to the costs, formalities, and extensive paperwork. These long drawn causes a loss of time and energy for most users. Amazon’s global selling programme makes it easier for you to ship products easily across borders without having to deal with these problems directly. - **Get Paid In Your Currency** The best part about this programme is the fact that you will get paid in INR. You do not need to go through the pain of exchange, etc. You can sell to people in USD, AUD, pound, etc. but you will receive your final due in INR. With the global selling programme, you can reach out to millions without fail. If you can manage between Amazon’s marketplace and your own carrier partners, you can also save more on shipping. Choose wisely and grow your business beyond boundaries! - **Hassle-Free Global Logistics** When you sell abroad, you will need efficient and hurdle-free shipping solutions. Logistics operations are crucial in eCommerce exports. With the cost of shipping in mind, hassle-free exports and consumer satisfaction rely on the shoulders of a robust, effective, and vast network. You can either choose to maintain your own inventory or let Amazon handle it for you. Both methods have their pros and cons and you must choose what works best for your business. - **Assistance for Export Documentation** When it comes to international eCommerce, documentation becomes extremely crucial. The unavailability of the right documents can hinder your exports and result in unnecessary penalties and charges. Every marketplace has its own set of rules and regulations that require compliance. Understanding these can be challenging and Amazon helps you by providing you with the right assistance to ensure that you have all the relevant documentation in place. ## Conclusion Amazon Marketplace continues to be a major player in the eCommerce sector, adapting to the changing requirements of both buyers and sellers. It provides an easy-to-use platform for selling products in the digital era, regardless of whether you’re a small business trying to grow or an established one aiming to reach more global markets. Selling on Amazon Marketplace has numerous advantages. With billions of visitors to its website every month, the eCommerce platform provides sellers with access to a vast pool of potential buyers. Merchants can also benefit from Amazon’s fulfillment services, Fulfillment by Amazon (FBA), which manages product shipping, [packaging](https://packaging.shiprocket.in/), and storage, simplifying the logistical process for them. --- ## https://www.shiprocket.in/blog/product-promotion/ --- title: Product Promotion: Elevating Your Product Visibility url: https://www.shiprocket.in/blog/product-promotion/ description: Discover strategies to promote your product, engage customers, & boost sales with our comprehensive guide on successful product promotion. last_updated: 2023-10-11 source: webpage --- # Product Promotion: Elevating Your Product Visibility Is getting your product out there taking a toll on you? Product promotion can take more effort and resources than you imagine! You may have the best quality or the most innovative product but if you lack the right strategies to make it visible to the right audience, it just sits in your warehouse. Sales and marketing are very powerful tools; about [87% of sales and marketing leaders](https://blog.hubspot.com/sales/stats-that-prove-the-power-of-smarketing-slideshare) say intertwining sales and marketing encourages critical business growth. Moreover, market research reveals that small businesses usually invest [between 7% and 8%](https://boomcycle.com/blog/right-percentage-of-gross-revenue-to-invest-in-marketing/) of their revenue in promotions, while startups may [spend between 3% and 5%](https://boomcycle.com/blog/right-percentage-of-gross-revenue-to-invest-in-marketing/) before establishing themselves well. So, let’s understand how product promotion can add those extra millions to your revenue. ## Product Promotion: Strategies for Success Here are some effective ways to let a wider audience know, test, and try your product: ### 1. Discounts and Offers A study reveals that nearly [93% of buyers apply a discount or coupon](https://www.convinceandconvert.com/digital-marketing/10-important-statistics-your-company-needs-to-know-about-providing-discounts/) code throughout the year, which means a vast majority is mostly in search of a good deal. For new product launches, [offering a coupon](https://www.shiprocket.in/blog/coupon-code-ideas/), combo offer, or [free shipping](https://www.shiprocket.in/blog/free-ecommerce-shipping/) to new buyers is a great strategy to lure them. There may be customers who find your product interesting or useful but don’t want to pay as much. A discount will give them the needed push to buy it. Setting a time limit on the offer would be a cherry on top for your business, as it will create a sense of urgency and motivate them to take the irresistible deal. This will work wonders especially if it’s the holiday season, when people are looking to spend lavishly. ### 2. Content and Email Marketing Before you launch or relaunch a product, you can create a buzz around it through social media campaigns, blog posts, or a press release from your brand. You could also use [email marketing](https://www.shiprocket.in/blog/ecommerce-email-marketing-best-practices/) to excite your customers about the upcoming launch. A survey by experts suggests that [content marketing, at 32%, is the third most prominent source](https://www.webfx.com/content-marketing/statistics/) of customer retention, email marketing being the primary medium at 58%, followed by [social media marketing (32%)](https://www.webfx.com/content-marketing/statistics/). Moreover, [97% of marketers achieved success](https://www.searchenginejournal.com/content-marketing-statistics-you-should-know/507173/) with their content marketing in 2023, as per a Semrush survey. You can leverage many channels like YouTube, Instagram, Facebook, and more. Especially, using the video ad formats on these platforms can demonstrate your product’s features and functions clearly to your potential and existing customers. If you use the right mix of digital advertising strategies, it can give you a jumpstart by helping you reach audiences on multiple channels. ### 3. Brand Collaborations [Joining hands with the right influencer](https://www.shiprocket.in/blog/brand-influencer-programmes/) in your industry or market with a well-thought-out product promotion strategy can become an effective route to reach a niche or targeted audience. According to Matter Communications, [69% of consumers](https://www.marketingdive.com/news/influencer-marketing-success-matter-study-2023/643310/) trust recommendations from influencers. It can help you increase brand awareness, or establish credibility through a person that the audience already trusts. Plus, you’re at an advantage if your targeted audience is GenZ. Studies show that [GenZs often trust influencers over celebrities](https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you). After finding the right influencer, hand them over some samples of the products you want to promote. For example, a famous food blogger can promote a brand from the food industry, as they would have followers who love to try new food recipes or items. ### 4. Marketing Events You could kickstart your product launch with virtual or in-person events to connect with potential customers. It is a fun way to engage people who show interest in your brand. Marketing events like soirees, fests, influencer gatherings, live broadcasts through social media, and many others entice your customer base. You can show off the features and [creative packaging](https://www.shiprocket.in/blog/packaging-inserts/), give out free samples or offers, and do more at such events. The more creative your sales promotion approach would be, the better the engagement. You can use behind-the-scenes demonstrations or a compelling story for your product promotion. For instance, Apple almost always nails its product launch events and is even known for it. ## Power of Product Promotion: Importance Explored Effective product promotion is the backbone for increasing brand awareness among your target audience, informing potential customers about new product launches, and more. It piques the interest of your prospects by giving them a sneak peek into your product’s unique features and benefits. Promotional activities, like discounts and limited-time offers, beget high demand by creating a sense of urgency in consumers while offering them a cracking deal they can’t refuse. Consistent promotion gives your brand recognition and strengthens its identity, which creates credibility and trust in people through repeated exposure. Moreover, strategic promotion gives you a competitive edge by differentiating your products from other similar ones in the market and showcasing their [unique selling points](https://www.shiprocket.in/blog/unique-selling-proposition/). Ultimately, it drives home more sales and revenue through leads and higher conversions. Another perk is the engagement and feedback you get from customers, which you can use to improve your marketing strategy or product. ## How Does Product Promotion Influence Product Management? Before beginning product promotion, product managers do thorough **market research** to figure out the brand’s target audience, their preferences, needs, and pain points. This helps convey the right marketing message to the right people, through appropriate channels. They, then, define the **value proposition** of the product and communicate it to the desired audience. It encompasses letting customers know what problem your product solves, its benefits, and why customers should choose it over other products in the market. The managers align their product promotion efforts with the overall **goals and objectives** to achieve with the product. They set specific parameters, like customer acquisition, revenue targets, or conversion rates to see how effective the promotional campaign is. Their next move is to develop **marketing strategies**, based on their market research and product positioning, by collaborating with cross-functional teams, like marketing, sales, design, etc. These strategies involve having the right mix of promotional channels and creating marketing messages that resonate with different audience segments. Product managers regularly track the **performance** of these promotional campaigns, collecting data and insights to measure their effectiveness. Product promotions are also great **feedback loops** that managers use to gather comments or product experiences from prospects and existing customers during promotional activities and make improvements wherever necessary. ## Product Promotion: Steps to Follow Here’s the trail to follow for your product promotions: ### 1. Evaluate the Product You need to consider these things to effectively promote an item: - Think of the product from the consumer’s perspective to determine its key features, identify your target audience, like who’d be interested in buying this product, learn of their preferences, and [create appropriate product descriptions](https://www.shiprocket.in/free-product-description-generator/). - Another important element is the product’s price tag. The pricing is set keeping many factors in mind, like production costs, market value, and achieving competitiveness in pricing compared to other brands selling the same product. - Now you must contemplate how this product will appear in brick-and-mortar or online stores, considering its best placement. - Lastly, you must evaluate what marketing techniques will promote the product best. Advertising it may require several campaigns across various channels. ### 2. Design Ad Campaign Collaborate with your design team to come up with fun and attractive product packaging to match the marketing strategy. Your ad’s theme must revolve around the features you want to promote. For example, the Sass Bar promotes its recently launched dusk body wash cleanser in packaging that looks like a milk carton. This strategy totally encapsulates the idea of their body wash using plant-based milk as the main ingredient in the formula. Create print and digital advertisements to publish immediately after the product’s launch. ### 3. Release the Product After all the thinking and designing, it’s time to unleash the product to your audience, using your promotional strategy. You may seek support from your loyal customers and the press to give out information ahead of the launch. Providing a launch date is also a good idea to build curiosity and excitement around your new product. ### 4. Promote the Product After the launch, intrigue your existing customer base to buy and try the new product. You can use a mix of product promotion strategies to get your message through. Reward these customers by offering them exclusive referral discounts or other offers. ## Strategic Approaches to Promoting Products Here is how you can have more people singing praises for your products: - **Tap Target Audience**: Dive deep into research to figure out your target audience’s demographics, preferences, needs, and pain points. Understanding these prospects will help you design your promotional strategies accordingly. - **Select Appropriate Channels**: Opt for the channels where your desired audience is and adjust your marketing efforts accordingly. You may use digital channels like social media, email marketing, pay-per-click (PPC) advertising, search engine optimisation (SEO), and even offline channels, including events, print advertising, and direct mail. - **Make Interesting Content**: You can use different ideas like product demonstrations, videos, customer testimonials, infographics, blog posts, and more to create high-quality and engaging content that properly shows your product’s features, value proposition, and benefits. - **Updo Your Brand Website**: Turn your website into a digital space where people want to stay longer and enjoy their experience. If your website has things like user-friendly navigation, clear product information, compelling calls-to-action (CTAs), and a simple and [easy checkout process](https://www.shiprocket.in/blog/benefits-of-express-checkout/), it can impress your buyers. - **Get on Social Media**: With social media’s fame and power, you can pull customers in by bonding well with your target audience, sharing some valuable content, and marketing your products. Reply to their comments, share the posts they make about your products, and release ad campaigns to win their hearts. - **Do Email Marketing**: Create an email list of subscribers interested in your products and regularly communicate with them by sending targeted emails, like discounts, new product launches, or other offers. You can even personalise these emails based on subscribers’ purchasing behaviour and preferences to get a better response. - **Analyse Outcomes**: Regularly track the performance of your marketing campaigns to see if they’re working well or giving you the desired outcome. This will help you deconstruct and reconstruct your product promotion strategies for better results. ## The Benefits of Product Promotion Promoting your products does a lot of good for your business: - **More visibility**: Product promotion activities give your brand and product the visibility they need. More potential customers get to know about your business, adding more brand recognition and recall. - **Increased Demand**: You’ll find more prospects drooling over your product when you extend discounts, offers, and other lucrative deals. It stimulates demand and helps you sell and earn more. - **Bigger Audience**: You can become a beloved brand name in new markets or consumer segments by promoting your products to diverse audiences through various channels. It provides new expansion and growth opportunities for you. - **Customer Relationships**: Product promotions are one of the most amazing ways to connect with your customers. It strengthens the bond between you and your customers, building brand loyalty. - **Competitive Edge**: Strategic product promotion helps you differentiate your product from rival brands, helping you sell or promote the unique features of your offerings. - **Hiked Profits**: Promotions, coupons, discounts, creative storytelling, and special incentives can motivate people to buy your product and fill your pockets through more profits. ## Navigating the Downsides: Limitations of Product Promotion Here’s the flip side of product promotions for you to be aware of while marketing your products: Product promotion activities don’t come for free! You need a **considerable investment** to get your message through a broader and new audience. It means keeping a hefty budget for advertising and marketing materials aside. If the marketing goes south for you with **excessive promotion** or discounting, it can dampen your brand’s image. For instance, some [studies confirm](https://www.convinceandconvert.com/digital-marketing/10-important-statistics-your-company-needs-to-know-about-providing-discounts/) that many consumers relate discounted products with a lack of product/brand performance. As it goes for most things in life, customers may take receiving discounts or offers from you for granted if you overdo it. It can set **unrealistic expectations** among buyers, leading them to only buy when there’s an ongoing sale or offer at your store. When selling in highly competitive markets, over-promotion can **saturate channels** and make it difficult to break through the clutter and get audience attention. If you heavily rely on promotional offers or discounts to sell your products or execute poorly planned promotional activities, it can **cut into your profits** and negatively impact your revenue. ## Product Promotion Across Industries: Versatile Applications If you’re wondering how to apply product promotion for your brand, here are some reasonable answers: - **Product Launches and Relaunches** Do extensive product promotions when you want to launch a new product or relaunch one with an added feature or new flavour. These marketing tactics build anticipation and excitement in people, driving initial sales. - **End-of-Season or Clearance Sales** If you have excessive inventory that won’t sell out, put it out on sale or at discounted prices and use product promotions to encourage customers to buy those products. - **Occasional Campaigns** Holidays ([Diwali](https://www.shiprocket.in/blog/best-selling-products-on-diwali/), [Christmas](https://www.shiprocket.in/blog/christmas-business-ideas/), etc.), season-change, or special events are the best time to capitalise on the increased purchasing power and buying intention of consumers. Use your promotional campaigns to drive more traffic at your stores. - **Rebranding** If you’re thinking of rebranding or repositioning, the right promotional activities will help you change consumer perceptions or even target new markets. - **Acquiring Customers** Promotional incentives, like special offers, discounts, or other deals can attract new customers, adding more prospects to your customer pool. - **Retaining Customers** Initiating loyalty programs, personalised promotions, and exclusive offers for your existing customers can woo them to buy repeatedly from you and stay loyal to your brand. ## Real-world Product Promotion Examples Let’s look at some brands that took product promotion to a new level: - **KitKat asked the Twitch community to take a break** After almost nine decades of debuting their chocolate-covered wafer, KitKat reached out to Amazon Ads to capture the interest of adult millennial and Gen Z shoppers. By creating Twitch premium video ads, KatKat struck chords with a highly engaged community, reminding the viewers that “Even the best champ needs a break.” It’s a new and refreshing take on their tagline. After this, there was a buzz on social media as well where people took up the challenge of breaking KitKat chocolate sticks into a perfect half. Many influencers enjoyed and promoted this challenge. - **HARPIC spread awareness about their Flushmatic tablet in India** Upon noticing the lukewarm reviews for their Flushmatic toilet cleaner, Harpic launched a new version of the product and wanted to convey the updates to its customers. They did this by engaging audiences through display ads and an interactive quiz that may turn into a coupon for them. As a result, the parent company Reckitt succeeded in educating customers and supporting conversion. - **HP leveraged Amazon Business to relaunch their 1005W laser printer series** In 2022, when HP thought of relaunching their laser printer series with a new ink-tank technology, they collaborated with Amazon Ads to make a full-funnel promotional campaign. As Amazon Business caters to over 2 million verified B2B Indian customers, HP could tap small businesses and re-engage audiences that previously had shown their interest in printers. - **CHEETOS Mac ’n Cheese gets Millennials’ attention** Cheetos combined one of their wildly popular products with a comfort-food staple, PepsiCo to add more Cheetos lovers to their customer base by reaching new-to-brand millennials through Cheetos Mac ’n Cheese. This campaign used major audience insights across Amazon DSP. Consequently, Cheetos witnessed a lift in ad awareness, customer purchase intent, and brand preference. ## Key Insights for Effective Product Promotion Follow these tips to effectively promote your products: - **Time-sensitivity**: Timing is what helps you hit the sweet spot! You must promote your products just around the time of its launch, and make extra efforts to market after launch as well. It makes the product more relevant to your customers or prospects. - **Know your prospects**: Make sure to get into the psyche of your potential buyers before you design your product promotion campaigns. Learn about their key demographics to decide how to market the product to them. - **Using multiple tactics**: You’ll mostly need a good marketing mix to promote your product effectively. Using different promotional resources can help you reach diverse customer groups and have a broader sales audience. - **Befriend social media**: People spend hours scrolling through and engaging on Instagram, Facebook, YouTube, and other social media channels. - So, leverage these consumer favourites to carry out product promotions. Shares and likes on your brand’s social posts can even get you some organic marketing and sales without spending much on advertisements. - **Global promotion**: If you want to promote your product in foreign markets, keep the global audience in mind while designing campaigns. Research how the images, message tone, and language choices in your promotional materials can differ in global markets. ## Conclusion Get your product out in the market with a bang! Product promotions excite and intrigue people to find out more about your offerings or brand. Think of a conducive strategy that pushes your message creatively to your target audience. Weighing the benefits and drawbacks of product promotions, create your marketing mix that shines your product in a positive light, and makes it irresistible to consumers. --- ## https://www.shiprocket.in/blog/export-licence/ --- title: Export Licences: A Guide to Obtaining and Using Them in India url: https://www.shiprocket.in/blog/export-licence/ description: Learn how to obtain & effectively utilise export licences for seamless global trade. Guide to efficiently navigating export licencing process. last_updated: 2023-11-24 source: webpage --- # Export Licences: A Guide to Obtaining and Using Them in India Understanding export permits is crucial if you want to export goods from India. An export licence is a formal document issued by the government, allowing you to ship products abroad. What is an export licence, why you need one, and how to find out which commodities need an export licence are all covered in this article. To ensure your exports adhere to Indian rules, we’ll go over the essentials and assist you in getting through the process efficiently. *[Image: Export Licences]* ## What is an Export Licence? A licence to export products, which authorises exporting certain commodities from one nation to another, is necessary. An export licence records commodities as they leave the nation and guarantees regulatory compliance, unlike an import licence, which permits items to enter a country. India uses the [Harmonized System of Nomenclature (HSN)](https://www.shiprocket.in/blog/hsn-code/)-based Indian Trade Clarification (ITC) system for classifying commodities. Goods classified as “restricted” under ITC-HS require an export permit. With a few exceptions, the [Foreign Trade Policy (FTP)](https://www.shiprocket.in/blog/foreign-trade-policy/) permits the unrestricted export of most products. Live animals, endangered species, sandalwood, and specific agricultural products are common goods requiring an export licence. Exporters must follow these guidelines to avoid legal issues and trade restrictions. Even though most commodities might not require one, adhering to export control laws is essential for smooth international business operations. ## The Importance of Export Licences ### Expanding Your Market With the help of an export licence, your company may access new markets and attract clients globally. Usually, this leads to increased revenue. For instance, when an Indian businessperson exports to the United States, they can make more money in dollars than in rupees, improving their living standard back home. ### No Need for Return Filing Being exempt from return filing obligations is a big benefit of having an export permit. Once you get the licence you do not need to follow the standard processes to keep its validity. It is not necessary to file returns with the Directorate General of Foreign Trade (DGFT), even in cases of repeated export transactions. ### Access to Government Incentives Under its Foreign Trade Policy, the Indian government offers a range of incentives to assist exporters. The Remission of Duties or Taxes on Export Products (RoDTEP) scheme and the Service Exports from India Scheme (SEIS) are two programs you can use if you have an export permit. Additional benefits include Duty Drawbacks on customs, excise charges, and service taxes; a Duty Exemption and Remission Scheme; and a Duty-Free Import Authorization Scheme (DFIA). ### No Annual Renewal Requirements As long as your company operates, your export licence is still in effect. Updating or renewing annually is not necessary. You only need to turn in the licence and send a formal application to the DGFT to inform them that you want to stop using it. ### Streamlined Application Process The application process is a quick and simple way to get an export licence. Applying is available to both registered and unregistered firms, and you should receive your licence code within 10 working days as long as all the paperwork is submitted on time. If enrolled with the GST system, your GSTIN will be your transaction identification, negating the need for a separate [Importer Exporter Code (IEC)](https://www.shiprocket.in/blog/import-export-code-iec-india/). ## Essential Documents for Obtaining an Export Licence Several important documents must be included with your export licence application. Here’s a simple list to get you started: - **Exporter and importer profiles:** Complete the application for an export licence of restricted items using the ANF-2N and ANF-1 forms. - **Contract Agreement or Purchase Order:** Provide a copy of the foreign buyer’s contract agreement or purchase order. - **Evidence of Payment:** Attest to the application fee’s online payment. - **Copy of PAN Card:** The Permanent Account Number (PAN) card copy should be attached. - **Identity Proof:** Please send a copy of your proof of identity. - **Address Proof:** Please send a duplicate of your proof of address. - Include a bank certificate or a voided check with your application for verification. - **NOC for Apartments:** A No Objection Certificate (NOC) from the owner should be included if your company is based out of a rental property. ## Step-by-Step Guide: Applying for an Export Licence You can successfully submit an application for an export licence in accordance with DGFT requirements by doing the following steps: 1. **Visit the online portal for DGFT:** Go to the DGFT web portal first. Navigate to the ‘[Apply for IEC](https://www.shiprocket.in/blog/iec-code-online-application-process-india/)‘ menu. 2. **Fill Out Online Form:** After being sent to an online form, you will be asked for your name, email address, and mobile number. A one-time password (OTP) for verification will be sent to your phone. Click ‘Submit’ once you have entered the OTP. 3. **Give details about the company:** Next, provide information about your company, LLP, or firm, such as the creation date, PAN, and account numbers. Click ‘Submit’ when finished. 4. **Pay Fees:** Once the relevant paperwork has been completed, you must use an electronic fund transfer to pay the required costs. 5. **Obtain an E-com Reference Number:** Your IEC code application form will provide an E-com reference number once the payments have been paid. 6. **Apply online at the DGFT Office:** Take this application and send it to the DGFT office in charge of your region, together with the E-com reference number. 7. **DGFT verification:** The information you supplied in your application will be checked by the DGFT. You will receive an IEC licence in the mail in 3–7 days once your verification is completed. ## Different Types of Export Licences For international trading, various permissions are needed in each country. The export licence categories that you may require are as follows: 1. **Licences for Individual Dual Use** If the end user is typically an individual, exporters are the only ones eligible for this licence. It simplifies exporters to ship goods to other countries because it covers a wide range of products. For example, Mr. X from the United States can use this licence to export items to Ms. Y in England. 2. **Open General Export Licence (OGEL)** To enable defence exports of specified components to certain nations, the Ministry of Defense established the Open General Export Licence (OGEL). The Department of Defence Production is in charge of processing and approving OGEL applications. Depending on the situation, there may be variations in the procedure for acquiring an OGEL. 3. **Brokering activities licences** Licences are needed for operations related to brokering. Brokering is the process by which people or organisations negotiate or set up deals that may involve the transfer of technology, software, or military supplies. ## Determining Which Goods Require an Export Licence Understanding whether things require an export licence before exporting them is critical. You won’t need one for most products – roughly 95% are licence-free. But you’ll need to get a licence for the remaining 5%. Check the commodity control list to see if your item is one of these. Hardware, software, and military components are among the items that usually require a licence. Examples of exceptions are gifts, packages, charitable contributions, and personal belongings. **Here are some specific products that need an export licence:** - Frozen silver pomfrets - Cashew seeds and plants - Seeds of all forestry species - Rice bran - Certain chemicals - Vintage motorcycles, parts, and components - Artworks, antiques, and culturally significant goods The department or agency in charge of your particular export item must be identified. If your products are classified as restricted, you must obtain the necessary export permission. All goods are exportable without restriction unless they are prohibited by the Foreign Trade Policy (FTP). Obtaining an export licence is necessary to import and export these restricted or forbidden commodities. Exporting goods from India is easy if you have the export licence and any other documentation required by the destination country and your product category. You may even export through online platforms. ## Streamlining E-commerce Exports through ShiprocketX With complete cross-border solutions from [ShiprocketX](https://www.shiprocket.in/x/), expanding your company internationally has now become easier. They provide trustworthy B2B air deliveries from India to over 195 countries, with transparent procedures and no weight restrictions. By lowering investment risks, they let you effectively access a worldwide market. With several delivery options, including economical 10- to 12-day options and expedited 4-day services, ShiprocketX expedites your shipping process. Their automated processes ensure on-time delivery, while real-time updates via email and WhatsApp keep clients informed. Their analytics dashboard offers data on shipping indicators and buyer behaviour to aid in making strategic decisions. With an extensive courier network, customisable tracking pages, and shipment security coverage, ShiprocketX enhances customer loyalty and protects your goods. Our dedicated account managers provide expert support, and seamless integrations facilitate order management across global marketplaces. Ship internationally with ShiprocketX affordably and efficiently. ## Conclusion Understanding and obtaining an export licence in India is essential to participating in international trade. From determining if you need a licence to understanding the various factors that influence the process, and ensuring your application is correctly submitted, each step is vital for compliance with trade regulations. Although the process might seem difficult at first, the benefits are clear. Having the right export licence helps avoid legal problems, improves your business’s reputation, and makes international transactions easier. By learning and following the process, you set your business up for success in the global market. You can turn this challenging task into a smooth and beneficial part of your business with careful preparation. --- ## https://www.shiprocket.in/blog/product-photography-tips/ --- title: Product Photography: Key Tips for Perfect Product Photos - Shiprocket url: https://www.shiprocket.in/blog/product-photography-tips/ description: Discover product photography tips to enhance your eCommerce store, boost sales, & create high-quality images. last_updated: 2023-11-02 source: webpage --- # Product Photography: Key Tips for Perfect Product Photos When consumers buy online, they perceive the value of the products and judge the brand through its visual representation. This indicates the value of having high-quality and enticing product photography. Not every eCommerce retailer can afford to invest in professional product photography services, especially those who have just started an online business. For them, DIY photography is an excellent alternative, provided they know product photography tips and techniques. By product photography, we don’t mean aesthetics only. High-quality images can also be the reason behind low sales and conversion. This especially matters if you are selling products on online marketplaces where your products are showcased along with the competitor’s products. We mean it when we say that the perceived value of the product is directly related to the image quality. When you start a business, you may not want to opt for professional services as they might come expensive. There are many tools that you can employ to help yourself with product photography. In this blog, we shall discuss several tips to make things easier for you. *[Image: Product Photography Tips]* ## What is Product Photography? Product photography is a technique of showcasing products attractively and enticing potential consumers to make a purchase. Product images play a pivotal role in a customer’s decision-making process, ultimately impacting the conversion rate. It is an essential part of both online and offline advertising. The product photographs are used in brochures, catalogues, billboards, online ads, and company websites. ## Types of Product Photography Product photography is not something that remains constant. Just like any eCommerce store would feature an array of products and services, the pictures you use to advertise them also come in different styles, each having its purpose. You can choose to maintain consistency or mix and match in harmony to understand the difference between every type of product photography and find what suits your needs best. **Here are some of the different types of product photography:** - **Individual shots** The individual product shot is probably one of the most common types of product photography. It only has a shot of the object in its frame. It focuses solely on the features and appearance of that product. These shots are taken for catalogues, magazines, banners, posters, etc. It highlights the sellable aspects of a specific product within the collection. - **Group shots** Just like the name suggests, group shots showcase multiple products together in a single frame. They are used to showcase together bundled products, hampers, collections, etc. They give the viewer a sneak peek of the entire range of products within a specific collection. Such images are perfect while marketing combos and hampers. They can also be used in social media posts and advertisements to represent the entire offering your brand provides. - **Lifestyle shots** A picture that shows off your product as an experience is known as a lifestyle shot. It showcases your product or service in use. These shots can even showcase a model using your product and they tend to tell the viewer a story about your product and the experience it provides. Lifestyle shots help you compliment the individual shots of your products. They are perfect for social media marketing, email campaigns, advertisements, and for use in other visual channels. They are captivating and help you give a more personal touch to your product. - **Scale shots** Scale shots are shots that allow you to depict the actual size of your product on a picture. The biggest problem with online shopping is that you cannot exactly picture the size of a specific product. Despite the description, a visual aid will help you understand better, after all a picture speaks a thousand words. Scale shots are added to an eCommerce platform to enable the customer to make an informed decision by seeing the physical features of a product before making a purchase. - **Detailed shots** Detailed shots are simply what the name suggests. They give you a view of the product in detail. They enable the viewer to gain a closer look at the intricacies of the product. Such shots are generally taken for jewellery or furniture that have small and delicate detailing. They allow you to showcase the more subtle features of the product that might not be visible in a regular shot. Light and camera settings are crucial to take such images to ensure that the product details are very clear. - **Packaging shots** The [packaging](https://www.shiprocket.in/features/ecommerce-packaging/) matters to the consumer. It is all a part of their unboxing experience. It shows the consistency of shopping with a specific brand. Thus, despite an incredible product, if the packing is lacking, your customers might not consider your items on the top shelf. When a parcel comes with good and customised packing, they receive a complete experience. Hence, packaging shots are taken to showcase the outer packing of the product including [labels](https://www.shiprocket.in/blog/shipping-labels-pasting-guidelines/), tags, and other features. ## Types of eCommerce Product Photography There are two types of product images that you can use across all your marketing channels: *[Image: Types of eCommerce Product Photography]* - **Product-Only Images** The first type of product photography is clean-cut product-only images on white background. These include featured images in a variety of angles to showcase the product in the best way possible. The white background helps create a consistent look across the product line. - **In-Context Images** In-context images are shot with the product being used in the intended environment. They may include complementing products and are well-suited for social media, emails, and blog posts. ## Essential Equipment for Product Photography *[Image: Equipment required for Product Photography]* Investing in professional photographers might not be an option for small businesses as it is expensive. However, with the evolution of technology and the invention of amazing smartphone cameras, taking pictures with high resolution and impeccable aesthetics is no longer hard. Here are some equipment that you will need to take pictures like a pro: - **Camera** Camera, of course! You don’t require any professional camera. While clicking products photos with professional cameras is fantastic, it’s unnecessary to spend so much money on the camera. If you own a smartphone with a good camera, it’ll work perfectly well. Remember, the camera doesn’t click pictures, but the photographer does! Just click a few pictures and see the results. As per your requirement, you can change lighting and exposure, and even edit the pictures after clicking them. - **Tripod** Tripod provides stability to the camera and reduces the blur effect on the picture. Also, sometimes you need to set the highest aperture to let the minimum light come in through the lens. But, in order to click an image with the right exposure, you would want to keep slower shutter speed. In this scenario, the tripod comes very handy to reduce the blur effect. - **Background** Most of the product photographs have a white background to let the product come out nicely. Poster board and white sweep can be your best go-to options for white background. - **Shooting table** A chair sweep is something that you will require while shooting quality images of your products on your phone. You can easily purchase one online, but if you want to take the homemade route, you can make a chair-mounted sweep by simply using a roll of white craft paper. To make it, all you have to do is push back a chair against a wall and tape up some white craft paper against it. It will allow you to make a transition between the horizontal and vertical planes. You can then position your product on this sweep. In case you have things that are too large for a chain, you will be required to invest in a stand sweep. - **Light tent** Another simple option that you can choose as a backdrop is to make your tent for lighting reasons. It is called a lightbox. It mainly consists of a wireframe that has translucent walls forming a box. It distributes light evenly around the focus object. You can either choose to buy one or make one out of simple products available at home. - **Studio lighting** You can use natural light if you do not have the money to splurge on studio lighting equipment. However, if you do, you will be able to shoot at any time. All you will need is a set of simple softbox light setups. They will help you soften the shadows. You can position these lights as per your need while shooting from different angles. They help you get consistent looks of your product and allow you to showcase all its features. - **Mobile grip** A high depth of field will be needed if you want a crisp-looking picture of your product. The high depth will allow you to gain sharpness in photos and for that, your camera will need to be set to a low aperture or fully zoomed mode. It might be hard to get a shot with full clarity while holding your phone as stability becomes an issue. Hence, investing in a mobile grip will give you the sturdiness you require. - **Photo editing software** Re-touching your images is almost a mandate today. Despite capturing some of the first images, you can get a better final image if you re-touch them. They make your pictures look professional and consistent in quality, positioning, and lighting. A simple photo editing software should do the trick. There are several tools available today with different features, you can choose the one that suits you best. ## 13 Best Product Photography Tips from Experts *[Image: Product Photography Tips]* Between launching your website and crafting SEO-friendly content, we suppose you won’t have time to study the basics of product photography. But don’t worry, we have done the work for you. Here are a few tips that we have collated especially for you. - **Don’t be afraid to use your smartphone’s camera** You don’t need to invest in a high-resolution professional camera. You can simply take advantage of your smartphone’s camera. Today’s latest smartphones have powerful lenses and flexible settings that enable you to streamline your shots in different types of lights and environments. iPhones and Google Pixel phones allow you to take pictures like they are taken with professional cameras. - **Proper Lighting** Photography is all about capturing light! Without light, nothing would be clear – neither your product nor the background. There are two lighting options for product photography – natural lighting and studio lighting. The product, purpose, and platform will help you decide the lighting setup you need to use. Natural lighting is a good option for products such as edible items, clothing, and people. Notably, natural-looking pictures work well on social media channels like [Instagram](https://www.shiprocket.in/blog/instagram-hashtags-for-likes/). If you are clicking the picture inside a room, you can leave all windows and doors open to let maximum natural light come through. At the same time, if you are photographing outside, you will have plenty of light. However, you might need some light controlling equipment such as light reflector to maintain the right exposure. Now, if you sell products that are generally used indoors, such as cookware, then artificial lighting setup is preferable. You can build a simple studio with artificial lights such as CFL bulbs and LED studio lights to help you with the lighting aspect of your product photography. - **Use a Tripod** Tripods might sound unnecessary to you, but they are imperative. They play a significant role in the clarity and quality of the product. Notably, tripods are easy to use, as well. Tripods provide stability to the camera to avoid clicking pictures with shaky hands. So, using tripods will make sure there is no blur, which is a critical aspect of product photography. Whether you are using a DSLR or a mobile camera, tripods don’t come very expensive. They are available in varying price range and cost as low as just Rs. 500. - **Don’t Shoot for Edit** Don’t click a somewhat okay picture and leave the rest on editing. Sometimes, it takes more time to edit just because the first draft was sloppy. If you click some not so okay pictures and leave the rest of the work on Photoshop, nothing significant is going to happen. You need to think about your strategy again. This doesn’t mean that you should not edit the photographs. Editing is a skill, and it can undoubtedly create a visible impact on the quality of the picture. But again, if editing takes so much of time and effort, clicking a fresh picture makes much more sense. Editing must only include a few touch-ups to enhance the overall beauty of the picture. But if you need to crop out the product from its background completely, then it is a problem. When you shoot your photographs, try to not shoot for the edit. Try to click as many pictures as you can. With this, you would require minimal editing, that too just to enhance the piece of art without changing it completely. - **Photo Editing Classes** While we suggest minimal editing, it’s still a prerequisite that you know the basics of editing. You must know making some small edits like tweaking contrast or saturation. The problem with editing is that there are so many things that you can do. And it can become overwhelming for you if you do all these without any formal training. Especially if you are using photo editing software like Photoshop, you would want to know its basics to use it effectively. You can simply head towards YouTube if you don’t wish to spend bucks and enroll yourself for a course. Thousands of free tutorial are available on [YouTube](https://www.shiprocket.in/blog/youtube-marketing-for-ecommerce-store/) that can help you learn Photoshop. - **Use a sweep or portrait mode to emphasise the product** There is no one-fits-all solution to position your product, light, and background. They can be interchanged to meet your needs and aesthetics as well. The key is to not choose a background that is easy to create but one that helps you perceive your product. It should sell the experience of your product. Although a white background can seldom fail you, a more dynamic background in the real world can help you sell your product better. - **Set up your background** Backgrounds can be anything that you desire. But choosing a background must be done after serious consideration as it will show off your product. It must compliment your product such that it doesn’t steal focus. You can choose to have a simple white background or even shoot in the real world using dynamic backgrounds. Lighting is another crucial element. It should ensure that the imperfections of your background are not visible while taking the shot. - **Set up your product** Setting up your product might take a little bit of thought. You must choose a position that flatters the features of your product and showcases it in the most appealing way. You need to take your time and evaluate the position in which you want to showcase your product. Even the slightest changes in the angle of your item can result in significant changes in your images. - **Set up the reflector card** The most important aspect is the lighting. Adjusting it to suit your needs to gain consistency is crucial. You can simply do this with the help of a light modifier which can even be a white card. The light reflects off this card and fills up the shadows making them more softer. Hence, positioning your reflector card is important to how your image turns out. - **Pick the right camera** This is a no-brainer. You must choose the appropriate camera to shoot the image but this does not mean that you must pick out a DSLR. You can choose the right smartphone and take equally professional shots of your products. You must just ensure that the background, the light, and the camera settings are all in sync to take that perfect image. - **Take multiple pictures and evaluate** Taking multiple shots will give you a set of images to choose from. Take some time to look at the shots you have taken and analyse them. You will be able to see what works and what does not when you have a closer look at the shots. Upload the images onto a bigger screen to give yourself better visibility and consider the adjustment you need to make to get that perfect shot. - **Retouch and adjust your pictures** Once you have taken and chosen your final shots, it is time to do a little retouching to help them gain a professional look. When you correctly take a shot of your product, the product must be exposed properly and your background should stay subtle behind. With the use of simple retouching software like Adobe, you can eliminate flaws that you see on your screen and give your pictures a professional look. - **Optimise images for your website** When you are an online seller, search engine optimisation (SEO) is everything you will need to gain more visibility. The loading speed of your eCommerce website is crucial for people to get a good experience from using your platform. Hence, optimisation is required to minimise this burden. Image quality and optimisation provide a fine balance and hence you must try to get an image larger than 200 KB. You must aim to shoot the smallest image possible. When you properly [optimise your product pages](https://www.shiprocket.in/blog/product-page-optimization/) with photos, they are likely to receive [95% more organic traffic](https://www.onlinedasher.com/product-photography-statistics/#:~:text=The%20Importance%20of%20Product%20Photography,product%20looking%20different%20in%20person.) than those without. With these simple tips and tricks to click beautiful product pictures, you can make a significant impact on your customers and on your sales too! ## How Product Photography Increases Conversions? Shopping online is all about how the product looks and what its image says to your potential buyer. 75% of online shoppers rely on product photos to make purchasing decisions. Unless you want to miss out on 75% of your potential customers, you’d want to use your product photos effectively. **Here’s how product photography increases conversions:** - **High-quality images enhance every buyer touchpoint** As the pictures are the make-or-break criteria of a sale, they must be given the most importance. The interaction a buyer has with your brand is the visual aids that you provide. Hence, you must include these product images in your marketing strategies, packing, etc. With the perfect combination of individual shots, group shots, and lifestyle shots you will be able to improve your brand engagement leading to greater sales. - **It provides visual cues and builds trust** Online shopping is all about building trust in your viewers. This is what converts your viewers into paying customers. You can only build trust when you can showcase your products well. You can display them through good-quality visuals. - **Product images are a key element of branding** A logo on your website or a simple packing label is not what branding is about. It is how you embed your brand into every element of your business. With product photography, you will have an avenue to narrate the story of your brand through all your pictures, social media posts, and updates via messages, emails, etc. ## When to Consider Hiring a Professional Product Photographer? There are several reasons for you to consider hiring a professional photographer. These can vary based on the size of your business, your investment, and more. Here are some instances that may demand the need to hire a professional: - **High-resolution photos** You will not necessarily have the equipment and software that you need to use for product photography unless you are a professional. The standard of the equipment and elements you use will determine the quality of the image you produce. When you hire a professional, they use the best of --- ## https://www.shiprocket.in/blog/types-of-products/ --- title: Types of Products: From Consumer Goods to Industrial Equipment - Shiprocket url: https://www.shiprocket.in/blog/types-of-products/ description: Explore everything related to products! We delve into the different types of products, from consumer goods to industrial equipment. last_updated: 2023-11-01 source: webpage --- # Types of Products: From Consumer Goods to Industrial Equipment Several factors are necessary for a business to succeed. These include top-notch customer service, eye-catching physical locations, intuitive web interfaces, successful marketing initiatives, different types of product offerings and more. The product, however, is the most important factor in a company’s success. Even the most well-run business will struggle to draw in and keep consumers if it does not offer a superior product. A business is established on its product, shaping consumer satisfaction and the company’s reputation. In addition to increasing revenue, a great product promotes brand loyalty. Thus, firms must prioritise product quality to continuously meet or surpass consumer expectations and prosper in the competitive market. Now, let us examine what a product is, its many classifications, and more. *[Image: Types of Products]* ## Decoding Products Products are simply items you need or want. They can come in various forms, including tangible commodities like toys or [clothes](https://www.shiprocket.in/blog/online-shopping-sites-in-india-for-clothes/), digital goods like music or app downloads, or services like auto repairs or haircuts. Simply put, a product is anything obtained through a purchase. You can touch physical goods like food, furniture, and clothing. E-books, social networking, and software are examples of [digital products](https://www.shiprocket.in/blog/top-digital-products-to-sell-online/). Certain items combine both, such as a wristwatch with software and hardware. ## Exploring Product Categories Products are divided into various categories. They are explained below: ### 1. Consumer Products Consumer goods are items that people purchase for personal use. They purchase these goods to fulfil their own needs and desires. [Food](https://www.shiprocket.in/blog/how-to-ship-food-and-other-perishable-items/), clothing, toothpaste, and computers are a few examples. Consumer goods are purchased by people to utilise. These might be unique products that have a specific function, or they can be necessities like food and water. Marketers categorise consumer products into several types based on their function and application. Knowing which product category a given product falls into facilitates the development of marketing campaigns. Let us have a look at the many forms of consumer products: #### a. Convenience Products These are easy-to-buy consumer goods that you can get without much effort like toiletries, groceries, and newspapers. Convenience products are always in demand, and you usually buy them in small amounts. They’re also not too expensive. Think of snacks, household items, toiletries, and cleaning supplies that you can grab without much thought. #### b. Speciality Products Speciality goods include items such as sculptures, paintings, or other works of art. These things are in low demand and are expensive. These goods appeal to certain consumers due to their unique qualities. Speciality products, which range from high-end watches to designer handbags to fast vehicles, are for shoppers willing to spend more for superior quality and exclusivity. #### c. Shopping Products This product category includes jewellery, furniture, and gadgets. Individuals put in a lot of thought before purchasing them. These items typically have higher prices. #### d. Unsought Products Items that consumers don’t commonly consider or desire are known as unsought items. Ads may be the only way for people to learn about them. Companies may try to get in touch with clients directly to clarify the value of these items. Typically, individuals wait until they need these items before searching for them. People only consider life insurance, fire extinguishers, and cemetery plots when they have a specific reason to. ### 2. Industrial Products Products intended for industrial usage are not meant for everyday use. They’re not for personal use; they’re for business purposes. Raw materials, machinery, and tools are a few examples. Because they are not items that an average person purchases, there isn’t much demand for them. Industrial goods include the following categories: #### a. Capital Goods Capital goods are products that companies utilise in their manufacturing processes. These may be large structures or specialised machinery. Businesses may have to pay a high price while purchasing capital goods. They are also used in service industries, such as musicians’ instruments and hairdressers’ equipment. #### b. Raw Materials Simple materials are utilised as raw resources to create more complex products. To produce new products, businesses blend and alter them. Wood, wheat, corn, and water are just a few raw materials from farming or natural sources. Before turning into a product you can purchase or use, they pass through several stages and industries. #### c. Component Parts Smaller parts are manufactured by businesses and are incorporated into larger products. These parts are produced by businesses and sold to other businesses. Tires, metal components, and computer hard drives are all made from these pieces. Companies often have to interact with specialised producers to ensure they always have the necessary parts to finish creating their products. #### d. Major Equipment Major equipment is the heavy machinery and tools used in producing commodities by large corporations. Large corporations invest great effort and resources into upgrading their machinery to boost productivity. #### e. Accessory Equipment Items used by enterprises to support their operations are known as accessory equipment. These items may include office supplies or equipment for product development or marketing. Accessory equipment may also include computers, shelving, and tools. Companies that provide this product frequently offer discounts on large orders and decrease costs to attract customers. #### f. Operating Supplies Operating supplies are items that companies need daily. These include paper, pencils, and cleaning supplies. Companies frequently purchase large quantities of these items from specific vendors. ## Essential Components of a Product - **Brand Name:** The brand of a product is what gives it its identity. Think about a business, like Nike. People trust this firm because they maintain a high standard of quality and reputation. - **Package:** The [product’s packaging](https://www.shiprocket.in/blog/how-to-decide-best-product-packaging-material/) makes it seem good and keeps it safe on the shelf. It improves the products and affects customers’ purchasing decisions. - **Emotional element:** Establishing an emotional connection is a crucial factor in determining the success of a product. Companies like Apple and Nike are successful because they know how to appeal to their customers’ emotions. A product stands out when it is associated with an emotional element. - **[Unique Value proposition](https://www.shiprocket.in/blog/unique-selling-proposition/):** This is what your product provides to clients. For instance, privacy and innovation are key to Apple’s proposal. Determining the value that your product offers is essential. - **Manufacturing:** Product creation is equally important as any other part of online retailing. Make the proper material and component choices by thoroughly understanding your users. Companies that specialise in product development can assist you with prototyping and testing. - **Marketing:** For any product to be successful, even the best one, requires a strong marketing strategy. It all comes down to using the appropriate techniques to connect with your target audience. - **Budget:** The creation and expansion of products require funding. While established businesses look for capital for growth and innovation, startups frequently draw investors with prototypes. The key to long-term success is careful financial planning. ## The Significance of Product Attributes to Consumers To make it easier for consumers to locate, comprehend, and compare items, product features are essential. Having accurate and current product information is essential for businesses to avoid managing returns and negative reviews. The customer journey is guided by the product’s qualities, from identifying a need to weighing the pros and cons of a purchase. These features are crucial in directing advertisements and search results, helping clients choose goods that meet their needs. Quality must be consistent across various shops to facilitate comparing products and ensure pricing variations are transparent. Reliable features on product pages reduce the chance of disappointment and enable buyers to make well-informed purchases. Positive evaluations from happy customers also help others by influencing their future purchasing decisions. ## Difference Between Product and Services | **Aspect** | **Products** | **Services** | |--------------------------|------------------------------------------------------------------------------|------------------------------------------------------------------------------| | **Definition** | Products are physical items that you can touch, hold, and see. | Services involve actions or tasks performed for others. | | **Examples** | Examples of products include items like clothing, electronics, and gadgets. | Services examples include providing graphic design, legal advice, or accounting services. | | **Nature** | Products are tangible, meaning they have a physical presence. | Services are intangible and don’t have a physical form. | | **Perishability** | Some products can spoil or become outdated over time. | Services typically don’t spoil but can become obsolete as technologies or needs change. | | **Initial Costs** | Developing products often involves high costs for materials, manufacturing, and distribution. | Services usually have lower initial costs since they primarily involve labour and expertise. | | **Quality Demonstration**| Product quality can often be assessed through visual inspection or physical interaction. | Demonstrating the quality of a service can be more challenging and often relies on customer reviews or testimonials. | | **Variety** | Products come in many variations, sizes, colours, and options. | Services tend to have fewer variations and are more standardised in their delivery. | | **Ease of Returns** | Products are usually easier to return with a receipt and original [packaging](https://packaging.shiprocket.in/). | Returning services is typically harder and may involve cancellation rather than physical return. | | **Customer Relationship**| While building a relationship with customers is still important for products, the focus is more on the quality and features of the product itself. | Services often require a stronger customer-business relationship since trust is essential for the delivery of intangible services. | | **Frequency of Purchase**| Products are often purchased once and may or may not be bought again. | Services are often used repeatedly, either regularly or as needed over time. | | **Return Policy** | Products can be returned for a refund or exchange, depending on the store’s policies. | Services are usually cancelled rather than returned, and refunds might be offered based on satisfaction guarantees. | | **Marketing Focus** | Product marketing emphasises physical features, quality, and benefits to attract customers. | Service marketing creates tangible connections with customers, highlighting expertise, reliability, and customer satisfaction. | ## Navigating Product Management and the Product Manager’s Role Now that you know about products, let us discuss product management and product managers responsible for ensuring that every product delivered meets the needs and wants of the customer. Leading teams through a product’s lifecycle while keeping an eye on user needs is the essence of product management. Product managers drive the product forward by researching users, analysing the competition, and developing new ideas. It may involve creating a brand-new product or upgrading an existing one. Product managers handle a range of tasks daily. These tasks include research, formulating a comprehensive strategy, explaining the plan to key individuals and groups, developing the product, and considering customer input and data to improve the product. ## Simplify Your Shipping: Shiprocket’s Seamless Solutions for eCommerce Success [Shiprocket](https://www.shiprocket.in/) makes shipping easier for online sellers, guaranteeing that their goods arrive in good condition. It helps facilitate your online retailing journey by [optimising your shipping procedure](https://www.shiprocket.in/blog/online-shipping-working-process/) and all associated activities. Shiprocket can assist you with worldwide and domestic shipping anywhere in India. It can help you with [order fulfilment](https://www.shiprocket.in/blog/order-fulfillment/) and [inventory management](https://www.shiprocket.in/inventory-management/). Whether you’re selling to consumers or other companies, they can store your goods and have them shipped out fast. You can manage everything from one location with the help of this platform. With their analytics tools, you can manage your inventory, view your sales channels, and gain business insights. ## Conclusion Knowing what a product is helps businesses create and sell things people want. This includes physical items, digital products, mixes, or services. Understanding this helps managers and entrepreneurs develop successful product lines that match business goals and meet customer needs. It is important in business to differentiate products from services because they affect how a company works, earns money, and plans its expansion. --- ## https://www.shiprocket.in/blog/rodtep-scheme/ --- title: RoDTEP Scheme: New Scheme to Boost Exports From India url: https://www.shiprocket.in/blog/rodtep-scheme/ description: Unleash your export potential! India's RoDTEP scheme explained: tax reliefs, benefits & how to claim them. last_updated: 2023-11-24 source: webpage --- # RoDTEP Scheme: New Scheme to Boost Exports From India The Government of India has launched various schemes to boost the export rates of the country. The RoDTEP Scheme is one such scheme that was launched to help exporters gain refunds on taxes and duties that were previously non-recoverable. The RoDTEP Scheme took over the Merchandise Exports from India Scheme (MEIS). Understanding export policies and rules can be extremely puzzling. Amongst all the different schemes available, the Remission of Duties on Exported Products (RoDTEP) Scheme is a wonderful opportunity for exporters across the world. Irrespective of whether you are a seasoned exporter or someone who just began dabbling in the exporting world, RoDTEP helps everyone. This blog details all there is to know about the RoDTEP Scheme, its benefits, and its features. It also explores its advantages, eligibility, and more. *[Image: RoDTEP Scheme]* ## The RoDTEP Scheme: Everything You Need to Know The Remission of Duties or Taxes on Export Products (RoDTEP) Scheme is the cornerstone of the country’s export promotion efforts. It provides many crucial benefits to exporters that range over different sectors. Fundamentally, the RoDTEP Scheme strives to eliminate the financial burden the exporters carry by giving reimbursements for duties and taxes incurred during the process of exporting. This scheme represents a strategic move by India to incentivise the export activities of the nation. It helps in fostering economic growth and competitiveness in the global marketplace. The Government of India chose to replace the MEIS with the RoDTEP Scheme due to several factors. These included compliance issues with the World Trade Organisation’s norms and limitations of trade that were within the framework of MEIS. The MEIS Scheme was also scrutinised because of its inadequacies and inconsistencies. The implementation of the RoDTEP shows a proactive approach to aligning the country’s export policies with global standards. Cumulatively, this scheme is a representation of a major leap toward optimising export processes and fostering a good environment for exports in the nation. Through the perceivable financial advantages and addressing regulatory issues, this scheme aims to empower exporters and propel this country’s position in the worldwide marketplace. ## Why is the RoDTEP Scheme Necessary? The United States has challenged India and its key export subsidy schemes in the World Trade Organisation. They claimed that the export policies harmed the American workers and importers. The WTO then settled this issue through a dispute panel and ruled against India. They stated that the export subsidy programmes launched by the Government of India violate the norms of the trade body. The panel also recommended that these programmes must be withdrawn. This gave a new beginning to the world of Indian exports and led to the establishment of the RoDTEP Scheme. This is necessary to remain compliant with the WTO norms. **Listed below are some of the export subsidy programmes recommended to be withdrawn:** - Biotechnology Parks Scheme - Export Promotion Capital Goods Scheme - Special Economic Zones (SEZ) Scheme - Duty-free Importers and Exporters Scheme - Merchandise Exports from India Scheme - Export-oriented Units Scheme ## Exploring the Features of the RoDTEP Scheme This scheme is designed to provide a detailed understanding of the support provided by the Indian government to the exporters. The scheme also aims at optimising the process of exports while enhancing competitiveness in the international market. Here are the different features of the RoDTEP Scheme: - **Reimbursement of Previously Non-Recoverable Duties and Taxes** Central excise duty, Coal cess, VAT, Mandi tax, etc., can be claimed as refunds under the RoDTEP Scheme. The items enclosed in the MEIS and RoSTCL Scheme are now under the RoDTEP Scheme. - **Streamlined Credit Automation System** Transferable electronic scrips are issued for the refunds. These duty credits are tracked through a ledger. - **Efficient Digitisation for Swift Verification** With the introduction of digitisation, digital platforms are introduced to ensure clearance at quicker rates. The exporter’s records will be verified with the help of an IT-based risk management system to ensure the accuracy and speed of the processing of the transaction. - **Cross-Industry Scheme Coverage** All sectors including textiles are covered under the RoDTEP Scheme. This is done to ensure uniformity in all areas. Moreover, a committee dedicated to determining the sequence of the processes will be set up across different sectors. They will also discuss what level of benefits will be provided for every sector and its related matters. ## Eligibility for Accessing RoDTEP Scheme Benefits **To enjoy the benefits of the RoDTEP Scheme, you must fit the following criteria:** - Every sector inclusive of textiles will enjoy the advantages provided by the RoDTEP Scheme. Every sector inclusive of labor-incentive ones enjoys these benefits under the MEIS Scheme. They will also be prioritised. - Traders and manufacturer exporters will be eligible to avail the benefits of the RoDTEP Scheme. - The RoDTEP Scheme will not have any specific turnover threshold to claim the benefits. - The products that are re-exported will not have the benefits of this scheme. - The products must originate from this country to be eligible to obtain the benefits of this scheme. - Those under the Special Economic Zones and the Export-Oriented Units are also eligible to claim the benefits of this scheme. - The RoDTEP Scheme is also applicable to e-commerce businesses that ship goods via courier platforms. ## Utilising Advantages Provided by the RoDTEP Scheme The [Indian Customs Electronic Gateway portal (ICEGATE Portal)](https://www.shiprocket.in/blog/what-is-icegate/) will have all the necessary details relevant to the credits availed by an exporter. The export must produce the shipping bill and claims of the RoDTEP Scheme at the port. This enables the generation of credit scrips and the exporter can avail of refunds. **The generation and claiming process under this scheme is as follows:** - All declarations for the claims must be made by the exporter in the shipping bill. - After the Export General Manifest (EGM) is filed, the claim will be processed by the customs authorities. - Once the claim has been processed, a scroll accompanied by all the individual shipping bills for the admissible amount will be generated and available in the user account on the ICEGATE platform. - A RoDTEP ledger must be created in the ICEGATE portal by the exporter. - Post creation of the ledger, exporters log in to their accounts, and scrips must be generated with the relevant shipping bills. - After the generation of scrips, the refund will be credited and reflected in the exporter’s account. ## Differentiating Factors of MEIS and RoDTEP The table below highlights the key differences between RoDTEP and MEIS. | **RoDTEP** | **MEIS** | |----------------------------------------------------------------------------|----------------------------------------------------------------| | RoDTEP stands for Remission of Duties and Taxes on Export Products. | MEIS stands for Merchandise Exports from India Scheme. | | This scheme enables the refund of taxes and duties that no other scheme reimburses. | This scheme provides incentives for goods for export. | | It complies with the norms of the WTO. | Does not comply with the norms of the WTO. | | The product-based percentage is yet to be notified. | About 2% to 5% of the fee on-board value of exports. | | It is issued in the form of transferable duty credit that will be trackable through an electronic ledger. | Tangible transferable scrips are issued. | ## Conclusion The Remission of Duties and Taxes on Exported Products (RoDTEP) Scheme brings tremendous opportunity and hope for all exporters in the country. This scheme optimises the process of gaining reimbursements on taxes and duties that are levied during the process of exports. This process also strives to bolster India’s export competitiveness on an international stage. The RoDTEP Scheme also represents a big leap towards simplifying export procedures and empowering businesses to flourish at a global scale. --- ## https://www.shiprocket.in/blog/sell-on-amazon-india/ --- title: How to Sell on Amazon India: Expert Tips & Strategies - Shiprocket url: https://www.shiprocket.in/blog/sell-on-amazon-india/ description: Discover the benefits of selling on Amazon India and learn how to maximize profits with our step-by-step guide for beginners. last_updated: 2023-11-02 source: webpage --- # How to Sell on Amazon India – Simple Steps to Get You Started Amazon India is the pioneer of eCommerce and contributes significantly to eCommerce sales. This year, Amazon Prime consumers made purchases worth more than 250 million worldwide during the 2021 event. Most teenagers and youngsters have agreed that [Amazon](https://www.shiprocket.in/carrier-integrations/amazon-shipping/) is their favorite website for online shopping and they can locate almost all products there. Thus, selling on Amazon in today’s eCommerce scenario is a good idea. They have a vast category to sell from, and if you are scared that Amazon’s ever-growing presence will threaten your business, it’s probably a good idea to use Amazon to reach out to a vast pool of consumers out there! But in India, Amazon is not a new marketplace anymore. They have dedicated online buyers, and their presence has made an impact on the significant population in urban and rural India. Thus, many sellers now sell with Amazon. To make your presence felt, you need to be adept with the latest trends to make sure you stand out on Amazon. Here is a definitive guide for beginners that will enable you to know how to sell on Amazon. *[Image: How to sell on Amazon India]* ## Why You Should Sell on Amazon India? Amazon is one of the most popular online marketplaces across the globe. As of October 2023, it is estimated that Amazon has over [310 million active users worldwide](https://amzscout.net/blog/amazon-statistics/#:~:text=Number%20of%20Amazon%20Users&text=It%20is%20estimated%20that%20the,on%20this%20in%20a%20bit). When you become an Amazon seller you will get the opportunity to tap into the vast Amazon customer base. If a large customer base isn’t a reason enough to sell on Amazon, here are some more compelling reasons for you. - **Increasing demand:** According to the Indian Brand Equity Foundation (IBEF), the growth of India’s eCommerce is likely to reach approximately 99 billion dollars by the end of this year. The eCommerce market is growing rapidly at a CAGR of 27%, especially in categories like apparel, grocery, home decor, etc. These sectors are also projected to experience immense growth. Rising internet penetration combined with growth in different sectors of the retail market enhances the eCommerce requirements in the country. All of these reasons are causing the eCommerce world to soar to heights. - **Brilliant logistics:** Amazon has a vast global network with its [warehouses](https://www.shiprocket.in/blog/different-types-of-warehouses/) placed in several regions in India. This makes them one of the most efficient and trustworthy online marketplaces in the country. Furthermore, Amazon Prime offers [expedited shipping](https://www.shiprocket.in/blog/expedited-freight-shipping/) for their shoppers and their high-speed technology for logistics operations gives them the edge. Thus, it makes Amazon the perfect place to [sell your products online](https://www.shiprocket.in/blog/how-to-sell-products-online-with-zero-investment/). - **Sourcing products:** Several international sellers rely on Indian manufacturers and producers to source their items. India is one of the greatest manufacturing hubs in global trade. India’s manufacturing industry has grown rapidly in recent years. In fact, India’s manufacturing hub is the [sixth largest in the world](https://testbook.com/ias-preparation/india-manufacturing-hub#:~:text=India%20Manufacturing%20Hub%20is%20the,manufacturing%20industry%20has%20grown%20rapidly.), accounting for around 18% of India’s GDP. Thus, product sourcing from India via Amazon gives the seller nothing but benefits. Amazon also allows you to build better relationships with your customers and suppliers. In addition to the ones mentioned above, there are plenty of reasons you should sell on Amazon India. These include quick and reliable shipping, secure and timely payments, and an extensive range of features that help you scale your business on the online marketplace. Apart from this, Amazon doesn’t charge you a fixed fee. You can pay when you sell. What’s more? Amazon is trusted by more than 2 million active sellers worldwide. ## Advantages of Being an Amazon Seller **Being an Amazon Seller has several perks and here below are the major benefits:** - Amazon is a globally established online retailer. It has a global presence that enables you to gain access to a larger customer base. Approximately, Amazon has over [150 million people](https://www.digicommerce.in/blog/how-to-sell-on-amazon-full-guide-for-beginners/) buying their products. - This online marketplace also makes use of the best software technology and practices to make sure that all the products listed gain complete visibility and that all sellers have equal chances to sell their products. - Amazon also gives their sellers an array of fulfillment options like [fulfilled by Amazon](https://www.shiprocket.in/blog/fulfillment-by-amazon-fba/), [fulfilled by merchants (FBM)](https://www.shiprocket.in/blog/amazon-fulfillment-by-merchant/), and pick up from Amazon associates in most cities in India. - They have affordable rates for merchants that do not bite into their profits. - Amazon is extremely user-friendly. They have a simple dashboard packed with all the essential features. Amazon has a multi-access navigation facility that facilitates the selling of millions of products. ## How to Start to Sell Products On Amazon – Step By Step Guide *[Image: Sell on Amazon - step by step guide]* There are several product categories on Amazon. If you list the right products under the correct category, you will make huge profits. **Here’s a step-by-step guide to start selling your products on Amazon India:** **1) Register as an Amazon seller** Although there are different methods to sell on Amazon, registering on the online marketplace is a must. You will need your PAN card, GSTIN (Goods and Services Tax Identification Number), and bank account details. You will also need all your necessary KYC documents. In case you own a private label, you must be sure to add the trademark documents and bank authorization documents. Lastly, you will also be required to add optional details like business address and more. **2) Product Research** When you do some research on the products you want to sell, you will understand the market you are aiming for. The product research will also help you analyse the turnover rate and the selling rate for the product you want to sell. Amazon India gives its sellers the option to find out which products sell quickly and rank well. Any rank over 50 is assumed to be good and you can choose that product category to sell on Amazon. **3) Find Suppliers to Source Products** Finding a reliable supplier is not only challenging but also a tedious task. One method to find reliable suppliers is by contacting retail malls and understanding what bulk products you can sell. Alternatively, you can look at what types of bundled products are available to be sold online. You can buy these products in bulk at a lower price and sell them at retail cost online. You can also choose to contact wholesalers and get long-term discounts from them. You will be required to purchase a certain amount of products within a specific timeframe. This allows you to get bulk products at cheaper rates. You can also choose to get in touch with small-scale producers to source some products from them. **4) Check the Eligibility Criteria to Sell on Amazon India** Are you wondering whether you’re eligible to sell your products on Amazon India? Well, you can use the Amazon Seller app to figure that out. This seller app from Amazon lists the complete eligibility criteria you must meet to sell on Amazon India. Not only the eligibility criteria, this app also shows you whether or not the products you want to sell will generate sales. This app also has a ‘sales rank’ feature that allows you to identify your chances of faring on the online marketplace. **5) Create a Listing of Your Products** After you have made an account, you must list your products on the Amazon platform. You can [create a new product listing](https://www.shiprocket.in/blog/how-to-create-unique-ebay-product-listing/) for every item or even add items to the previous listing. Previous listing refers to existing lists that have similar products to the ones you are selling. You will need to add your product with its specifications and pricing using the seller dashboard. When you create a new listing, you can do it manually by adding every item. Professional sellers use a spreadsheet to upload their products in bulk using a single click. **6) Create a Shipping Plan** You can choose to create your shipping plan in multiple ways including: - **Choosing Amazon Prime to ship your products:** You can opt for the Amazon Prime option but you must meet the eligibility criterion for it. In case you are not eligible, you can pick the FBA (Fulfilled By Amazon) option to ship your products. - **Amazon Managing Inventory:** Inventory management is a must for all businesses involved in the selling of products. Amazon automatically manages inventory for sellers on Amazon India. It tracks your inventory levels and reduces the inventory count as you [sell your products](https://www.shiprocket.in/blog/marketplaces-to-sell-products-online/). You can adjust your inventory levels manually as well. The eCommerce platform and inventory management software can also be used to manage your inventory. - **Fulfillment Amazon Orders:** You can use a third-party service to manage the [fulfillment process](https://fulfillment.shiprocket.in/blog/what-is-fulfillment-process/). These third-party services ensure that your products are picked, packed, and shipped timely and efficiently. However, this option is not available for Prime product listings. On Amazon