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Instagram Advertising Cost

Instagram Advertising Cost: Unlocking the Expense

Instagram is the most used app today. It is one of the most loved, rather addictive, social media platforms of...

August 7, 2024

18 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Colour Psychology in eCommerce

What is Colour Psychology in eCommerce and How to Use It?

Colour psychology is essential for eCommerce businesses. It influences consumer behaviour and drives sales. The colours you use on your...

August 2, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Cookies 101 - How tracking works

Cookies 101: How Tracking Works and Why Marketers Love Them

You’ve most likely seen sites ask you to allow cookies when browsing the internet. But what are cookies, and why...

July 30, 2024

13 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

Top tools to track user activity and personalising experiences

Boost eCommerce Success with User Tracking and Personalisation

In today’s evolving and competitive world of eCommerce, retail, and fast fashion, it is important to understand customers’ needs for...

July 19, 2024

7 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

How third party cookies impact brands

How Third-party Cookies Impact Brands: Adapt with New Strategies

The digital landscape is on the brink of a significant transformation as third-party cookies, long a staple of online advertising,...

July 18, 2024

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

product pricing

Product Pricing: Steps, Benefits, Factors, Methods, & Strategies

Pricing your products is one of the cornerstone decisions you’ll make because it impacts almost every aspect of your business....

July 18, 2024

17 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Online selling platforms

10 Best Online Selling Platforms for Running Your Business [2024]

Driving more sales is the ultimate goal of any business, be it small or large. Reaching a wider audience is...

July 15, 2024

14 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Courier Delivery Charges

Comparison of Courier Delivery Charges For Shipping in India

Shipping cost is a significant determinant that influences both profit margins and the scale of your eCommerce business operations. Logistics...

July 12, 2024

15 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Crafting Perfect Product Pages for eCommerce

Crafting Perfect Product Pages for eCommerce [2024]

An attractive and informative product page comprising high-quality product content and vibrant images/videos plays a crucial role in influencing online...

July 11, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

How to Start a Reseller Business: Easy Steps, Tips & Tricks [2024]

Reselling businesses are becoming popular among emerging entrepreneurs. But what is it, and should you start one, too? This blog...

July 11, 2024

6 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

discount pricing

Winning Discount Pricing Strategies for eCommerce [2024]

When small businesses are looking to move their sales figures, one of the most common approaches is offering different types of discounts. ...

July 11, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

ecommerce logistics

How Does eCommerce Logistics Work?

Managing Logistics is the greatest challenge for any eCommerce company especially in a country like India with a vast territory....

July 8, 2024

8 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

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