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eWom - Electronic word-of-mouth

Electronic Word-of-Mouth (eWOM): New Age Brand Promotion

Electronic word-of-mouth marketing has become a strong medium of marketing in most of the industries. It has been observed that...

March 13, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Holi Marketing Ideas

10 Holi Marketing Strategies: Drive Sales with Inspiring Campaigns

All the hues that exist come together to light during Holi. It is one of the biggest and most loved...

March 11, 2024

13 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

ecommerce omnichannel strategy

Omnichannel eCommerce: Role, Benefits, & Strategy

eCommerce industry analysts have found that 44% of B2C buyers and 58% of B2B buyers research a product online before...

March 7, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Word-of-mouth marketing for your business

Word-of-Mouth Marketing: Supercharge Your Brand for Free

When a customer praises your brand as they get a compliment on their clothes, bag, shoes, jewellery or any other...

February 27, 2024

17 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

How to Increase Sales in a Business

Top 13 Tried and Tested Strategies to Increase Sales in a Business

In the modern corporate environment, increasing sales is everyone’s goal. You might ask yourself, “Do we have the right sales...

February 8, 2024

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Effective Advertising Ideas to boost sales

Effective Advertising Ideas to Increase Sales in 2024

Advertisements are a vital brand-building component. They are used to increase brand awareness and attract customers. Research reveals that ads...

February 5, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Cashback Ideas to Attract Customers and Build a Loyal Base!

Cashback Ideas: Boost Sales with Effective Rewards

Cashback rewards are an effective way to attract consumers and build a loyal customer base. They have become one of...

January 16, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

‘Tis the Season to Elevate Your Sales

10 Christmas Advertisement Ideas 2024 to Grow Your Sales

The end-of-the-year season is filled with joy and happiness. Christmas is a big part of this and it amps up...

November 30, 2023

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Profit Surge Ahead Ride the Wholesale B2B Wave to Success

Wholesale B2B Opportunity: Mechanics, Advantages & Strategies

There has been a great shift in how the world is functioning today. Everything is going digital. Since the COVID-19...

October 25, 2023

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

How Value Chains in eCommerce Can Make All the Difference

What is the Value Chain in eCommerce and Why it Matters?

All eCommerce platforms have a value chain. Professor Micheal Porter coined the idea of a value chain at Harvard Business...

October 18, 2023

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Benefits of Targeting a Niche Market

What is a Niche Market: Benefits of Targeting a Specific Audience

In today’s marketplace, it can be challenging for any product to stand out from the crowd. One of the ways...

October 10, 2023

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

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