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Flash sales

Flash Sales Explained – What They Are & How to Run Them Effectively?

Flash sales have emerged as an effective strategy to boost sales. eCommerce portals already offer the convenience of shopping along...

April 23, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

customer lifetime value

How to Improve Customer Lifetime Value for Sustainable Growth

Customer Lifetime Value (CLV) is the key to building a sustainable, growth-driven business. Today, attracting new customers isn’t simply enough....

April 16, 2025

10 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

WhatsApp Business Cloud API

WhatsApp Business Cloud API – The Key to Smarter Customer Engagement

WhatsApp Business Cloud API has been designed to facilitate quick and smooth customer communication. Hosted by Meta, it does not...

April 9, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

free digital marketing tools

Free Digital Marketing Tools to Maximise Your Efforts

Getting your brand noticed online by the right audience is more important than ever, especially with India now having the...

April 4, 2025

13 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

Key Benefits of eCommerce Automation for Growth

Having an online business implies doing hundreds of small tasks every day. Although each one is manageable, they accumulate and...

March 12, 2025

9 min read

Sanjay Kumar Negi

Assoc Dir - Marketing @ Shiprocket

AI Marketing Campaigns

Simple AI Marketing Campaigns You Can Start Using Right Now

Marketing benefits the most from artificial intelligence integration in a company. Marketing’s basic tasks include understanding customer needs, matching them...

February 7, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

whatsapp sales funnel

WhatsApp Sales Funnels: Boost Engagement and Sales Effortlessly

In a fast-paced digital world, businesses need tools that allow them to connect with customers where they already are. WhatsApp,...

February 4, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

WhatsApp OTP

WhatsApp OTP Guide: How to Send OTP on WhatsApp Easily

With over 2 billion users worldwide, WhatsApp isn’t just a messaging app. It’s a platform trusted by businesses and customers...

January 27, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

email suppression

Mastering Email Suppression: A Complete Guide to Email Management

Reputation is like fragile glass; it takes immense time to build a good one, and shatters easily. So, lackadaisical email-sending...

January 22, 2025

7 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

mobile push notifications

The eCommerce Business Owner’s Guide to Mobile Push Notifications

The era of digital transformation has completely changed the face of eCommerce business. With the rise of smartphones, businesses can...

January 15, 2025

9 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

eCommerce Marketing Automation Strategies

5 Powerful eCommerce Marketing Automation Strategies and Tools

Using eCommerce marketing automation, you can achieve your primary business goals – attracting customers, increasing sales, and making your operations...

January 3, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

Turn Dormant Users Into Loyal Customers

Dormant Users: What They Are and How to Reconnect with Them

Do you ever wonder about clients who frequently ordered products from your online business but suddenly stopped?  This new buying...

January 2, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

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