A company's post-purchase experience determines whether it gains or loses customers.
Customer support is crucial in eCommerce. In the absence of direct contact, customers might have questions, confusion or concerns.
Retention becomes easy when customers are engaged in purchasing your products.
The post-purchase service refers to all the services an eCommerce brand offers to a customer after making a purchase.
As a result, to excel in the eCommerce market, brands must create differentiation based on a great customer experience.