RTO is an extra expenditure as the seller bears the shipping charges.
Thus,the lower the RTO rate, the better it is for the business.
Thus,the lower the RTO rate, the better it is for the business.
Why is a package marked
Why is a package marked
RTO?
RTO?
– Customer unavailability– Customer denies taking delivery– Address or other information is incorrect– Failure in delivery re-attempt
What happens when a package is marked RTO?
· Courier attempts delivery again, usually a maximum of 3 times· Courier arranges IVR call/text message to ask the customer for favorable delivery time· Order is sent back to the seller when the customer is unreachable
How to
prevent
prevent
RTO?
RTO?
– Provide clear/correct information– Check with the customer before shipping the package– Process shipments on time– Provide the customer with an expected delivery date– Validate address, pin code, and phone number
RTO can be avoided by tying up with logistics partners like Shiprocket that update the seller and customers throughout the shipment journey.