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How to Calculate the Selling Price of a Product

How to Calculate the Selling Price of a Product?

An appropriate selling price is the key to success for any business, as it impacts a company’s profitability, revenue, market...

October 3, 2024

16 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Rebranding and Repositioning

Rebranding vs. Repositioning: Key Differences & When to Choose

Businesses facing one or more problems might wonder whether rebranding or repositioning would be the right strategy to get back...

September 30, 2024

6 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Repositioning

Repositioning: Marketing Strategy for Brand Success

Repositioning entails making significant changes in your products and brand to change its perception in the market. However, brands face several...

September 27, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Price Elasticity of Demand

Price Elasticity of Demand: Definition, Formula, Types & Examples

The changes occurring in the demand for a product or service due to a variation in their price is termed...

September 25, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Boost Flipkart Sales

10 Tested and Proven Strategies to Boost Flipkart Sales (2024)

Flipkart is a great way for product sellers to reach a wider audience and boost sales. However, it is crucial...

September 24, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Start Selling Phone Cases Online

How to Start Your Business of Selling Phone Cases Online?

In the current era where everything is digital, millions around the world own smartphones. These users look for phone cases...

September 23, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Minimum Order Quantity (MOQ)

Minimum Order Quantity (MOQ): Meaning, Importance & More

If you’re in the eCommerce space for some time now, you must have come across the term Minimum Order Quantity....

September 20, 2024

12 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

Economies of Scale

Economies of Scale: Boost Efficiency & Profit for Your Business

As a business owner, making decisions that improve efficiency and profitability is crucial. Economies of scale occur when your large...

September 20, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

How to Increase Online Sales

How to Increase Online Sales this Festive Season?

The festive season is a much-awaited opportunity for businesses to prosper and increase their sales. Consumers spend a lot on...

September 19, 2024

9 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

Batch Costing

Batch Costing: Definition, Formula, Examples, & Key Differences

Batch costing is the metric used to understand and determine the cost of producing a batch of products. It uses...

September 18, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Pre-Order in eCommerce

Pre-Ordering in eCommerce: Benefits, Strategies, & Success Tips

A pre-ordering strategy is required when a company starts taking orders from customers before the official product release. It is...

September 16, 2024

12 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Essential Rebranding Guide

Essential Rebranding Guide: Steps, Benefits, and Examples

The business world is dominated by cut-throat competition. It’s no longer news that establishing a unique brand identity has become...

September 9, 2024

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

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