Increasing your Number of Subscribers: Shiprocket Engage 360 & The Plus Size Store Story

The crowded world of online shopping makes it difficult for eCommerce brands to find a spotlight that attracts subscribers and customers like moths to a flame. So, achieving this position is no small feat. 

Like many others in the pool, for The Plus Size Store, a brand that has been championing body positivity since 2012, the challenge was about being seen, heard, understood, and embraced by its target audience. Bam! There enters Shiprocket Engage’s Wigzo, the customer experience solution that would become the catalyst for their incredible transformation.

About The Plus Size Store 

A visionary, Ms. Priti Bhatia, came up with The Plus Size Store by Meera Creations. The brand has been a trailblazer in the plus-size fashion industry for over a decade now. Plus, with the addition of Ms. Aanchal Bhatia’s fresh perspective and unique design sensibilities, the brand continues to serve a diverse clientele. However, like many eCommerce businesses, they faced significant challenges in converting website visitors into loyal customers. 

The visionaries at The Plus Size Store weren’t just content with making great clothes. They had some pretty ambitious goals and wanted to:

• Boost their eCommerce conversion rate (because who doesn’t want more sales?)
• Keep customers coming back for more (loyalty means repeat sales)
• Step up their omnichannel game (because customers are everywhere these days)
• Get better at retargeting (catching those “maybe later” shoppers)

Who is The Plus Size Store for?

It all started with Ms. Priti Bhatia’s brilliant idea to celebrate beauty in every shape and size. Then, Ms. Aanchal Bhatia entered the picture, bringing her own flair for unique, stylish designs that don’t break the bank. 

The Plus Size Store by Meera Creations is like a breath of fresh air in the fashion world. It’s a specialised online store designed for women who often struggle to find stylish, well-fitted clothing in regular stores. The brand offers an elaborate selection of plus-size Indian ethnic clothing that caters to many styles and occasions.

Starting from size 14 and up, this store is for those women who’ve been overlooked by mainstream fashion. Here’s what makes The Plus Size Store even more special:

• They have fashion-forward designs that aren’t just larger versions of standard clothes. Instead, the creative heads at this store carefully craft these outfits to flatter and celebrate diverse body types.
• At The Plus Size Store, comfort meets style, and customers don’t need to choose between looking good and feeling comfortable. They get both here.
• The brand has inclusive sizing, with sizes ranging from 14 to 24+, where every curvy girl finds a fit.
• The Plus Size Store is big on confidence boosting and designs clothes that make customers feel good about themselves and their bodies.

Challenges Faced by The Plus Size Store

Despite its strong brand identity and quality offerings, The Plus Size Store grappled with several common eCommerce hurdles:

• A limited subscriber database
• Disappointing email open rates
• High cart abandonment rates
• Difficulty in effective customer segmentation

These challenges were hindering their growth and preventing them from fully connecting with their audience. It was clear that a change was needed—a change that Wigzo was perfectly positioned to deliver.

Solutions Offered by Wigzo’s Automated Data Collection Workflow

Wigzo, the GDPR-compliant and 2020 Nasscom Emerge 50 Awards winner, stepped in with its AI-powered suite of solutions to help the brand achieve what it’d been dreaming of. The Plus Size Store team immediately took stock of Wigzo’s specialised eCommerce focus and its promise of automation, personalisation, analytics, and targeted advertising and decided to collaborate. 

The Wigzo Solution:

The Wigzo team, led by the dedicated account manager Srishti, worked closely with The Plus Size Store to implement a multi-faceted approach:

Automated Data Collection Workflow: This intuitive, user-friendly set-up streamlined the process of gathering customer information for the store, giving them a steady growth in their subscriber base. It allowed the Plus Size store to:

• Build and track revenue-triggered workflows easily.
• Increase their sales using Omnichannel Workflows and visualise their user journey in real-time, watching how many customers enter and exit the workflow.
• Welcome new customers, get repeat orders, and recover abandoned carts by re-engaging customers through personalised conversations using our quick and easy templates.

AI-based Customer Segmentation: Wigzo helped The Plus Size Store understand their customers better, enabling more targeted marketing efforts through artificial intelligence. With this feature, the brand could:

• Group customers by interests, preferences, needs, and more to deliver to their customers exactly what they want.
• Make interactions a lot more personal with well-defined micro-segments. 
• Save time and avoid delays with ready-to-use segments to launch targeted campaigns. 

Customer Journey Orchestration: This feature led the brand to create seamless, personalised experiences for its customers across all touchpoints. With our Conversations feature, the brand could streamline responses, replies, and customer support across various communication platforms. The automated communication helped the store in;

• Personalising Greetings with Chatbot
• Engaging their community
• Utilising Auto Reply as Customer Support
• Auto-responding to any general queries
• Prioritise customer conversations
• Boosting customer loyalty

Effective Email Marketing Strategies: Wigzo’s advanced email marketing tools helped The Plus Size Store craft compelling campaigns that resonated with their audience. Email automation hyper personalised their email campaigns to engage customers at the right time. The features that helped them send automated, attention-grabbing emails:

• Customisable pre-built email templates that save time and effort. 
• AMP support that captivates the mobile-first audience for maximum conversions
• Enhanced reporting to see what’s working and what’s not in real-time with our platform’s intuitive dashboard
• Numerous ready-to-use automation templates to deploy eCommerce automation workflows
• Built-in A/B Testing functionality for testing emails and campaigns.

Results Achieved with Wigzo’s Solutions

The impact of Wigzo’s solutions was nothing short of extraordinary. Within months, The Plus Size Store saw:

• A staggering 582.28% increase in subscribers
• A 23X increase in ROI
• A 20.68% boost in website conversion rate
• A 53.36% increase in transactions

These numbers tell a story of transformation—from a brand struggling to connect with its audience to one that’s setting new standards in customer engagement and conversion.

Feedback from the Clients

In the words of The Plus Size Store team:

Conclusion

The Plus Size Store’s journey with Wigzo is like a fairy tale for the digital age. They were facing the usual eCommerce nightmares. But then, Wigzo swooped in with its unmatched solutions, and suddenly, The Plus Size Store went from surviving to thriving.

The store went from struggling to get people to open their emails to having subscribers popping up like daisies in spring. Moreover,  it’s not just about the impressive numbers, It’s about building real relationships with customers. The brand has gone from shouting into the void to having cosy chats with prospects who actually want to listen.

For eCommerce brands looking to make their mark in a competitive landscape, The Plus Size Store’s journey with Wigzo can be an inspiring example. It’s proof that you don’t need to be a tech genius or have a Fortune 500 budget to make waves. You just need the right tools and a willingness to try something new.

As The Plus Size Store and Wigzo continue their partnership, it’s becoming crystal clear that in today’s eCommerce world, personalisation isn’t just nice-to-have – it’s mandatory. 

Automation and data-driven decisions are not just for the big players anymore. In fact, they’re the secret sauce that can turn a small fish in a big pond into the talk of the town.