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What is customer data management?

Customer Data Management 101: What Startups Must Understand

Every interaction with a customer is crucial for a startup. Whether it’s signing up, making a purchase, or inquiring about...

May 26, 2025

12 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

White label chatbots explained

White Label Chatbots: Everything You Need to Know

Keeping up with customer demands is tough, especially when they expect quick answers anytime, anywhere. Businesses need a solution that...

May 23, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

AI agent use cases in retail

AI Agents Use Cases: 10 Ways They’re Transforming Retail and eCommerce

AI agents are revolutionising retail and eCommerce, enhancing efficiency, personalisation, and customer engagement. 75% of retailers believe AI agents will...

May 21, 2025

9 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

AI Shopping agents

AI Shopping Agents: The Smart Way to Enhance Online Shopping

In today’s ever-changing digital world, customers are looking for a personalised and efficient shopping experience. Artificial intelligence (AI) meets these...

May 20, 2025

7 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

Benefits of email marketing

The 14 Key Benefits of Email Marketing You Can’t Ignore in 2025

​The global email marketing industry is projected to grow at an 18.8% CAGR between 2023 and 2028. In 2023, the...

May 13, 2025

9 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

WhatsApp Business Platform

How to Choose the Best WhatsApp Business Platform for Your Brand

Nowadays, businesses rely heavily on WhatsApp business platforms for improved customer interactions. Over 200 million enterprises use the platform each...

May 12, 2025

10 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

customer experience

What is Customer Experience? Learn Why It’s Essential for Brand Success

It is essential to offer excellent customer experience to ensure customer satisfaction and encourage repeat purchases. It also promotes word...

May 9, 2025

7 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

Integrated Shopping Experience

Integrated Shopping Experience: The Secret to Winning Customer Loyalty!

In today’s digital world, customers expect seamless and connected shopping experiences across different touchpoints. Whether they browse products online, engage...

May 8, 2025

6 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

CRO Audit

How to Conduct a Conversion Rate Optimisation Audit in 5 Easy Steps

Want to turn more visitors into customers? E-commerce websites typically expect their conversion rates to fall between 1% and 4%....

May 6, 2025

7 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

Flash sales

Flash Sales Explained – What They Are & How to Run Them Effectively?

Flash sales have emerged as an effective strategy to boost sales. eCommerce portals already offer the convenience of shopping along...

April 23, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

customer lifetime value

How to Improve Customer Lifetime Value for Sustainable Growth

Customer Lifetime Value (CLV) is the key to building a sustainable, growth-driven business. Today, attracting new customers isn’t simply enough....

April 16, 2025

10 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

WhatsApp Business Cloud API

WhatsApp Business Cloud API – The Key to Smarter Customer Engagement

WhatsApp Business Cloud API has been designed to facilitate quick and smooth customer communication. Hosted by Meta, it does not...

April 9, 2025

8 min read

ranjeet

Ranjeet Sharma

Senior Specialist @ Shiprocket

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