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Customer Data Management 101: What Startups Must Understand
Every interaction with a customer is crucial for a startup. Whether it’s signing up, making a purchase, or inquiring about...
White Label Chatbots: Everything You Need to Know
Keeping up with customer demands is tough, especially when they expect quick answers anytime, anywhere. Businesses need a solution that...
AI Agents Use Cases: 10 Ways They’re Transforming Retail and eCommerce
AI agents are revolutionising retail and eCommerce, enhancing efficiency, personalisation, and customer engagement. 75% of retailers believe AI agents will...
AI Shopping Agents: The Smart Way to Enhance Online Shopping
In today’s ever-changing digital world, customers are looking for a personalised and efficient shopping experience. Artificial intelligence (AI) meets these...
The 14 Key Benefits of Email Marketing You Can’t Ignore in 2025
The global email marketing industry is projected to grow at an 18.8% CAGR between 2023 and 2028. In 2023, the...
How to Choose the Best WhatsApp Business Platform for Your Brand
Nowadays, businesses rely heavily on WhatsApp business platforms for improved customer interactions. Over 200 million enterprises use the platform each...
What is Customer Experience? Learn Why It’s Essential for Brand Success
It is essential to offer excellent customer experience to ensure customer satisfaction and encourage repeat purchases. It also promotes word...
Integrated Shopping Experience: The Secret to Winning Customer Loyalty!
In today’s digital world, customers expect seamless and connected shopping experiences across different touchpoints. Whether they browse products online, engage...
How to Conduct a Conversion Rate Optimisation Audit in 5 Easy Steps
Want to turn more visitors into customers? E-commerce websites typically expect their conversion rates to fall between 1% and 4%....
Flash Sales Explained – What They Are & How to Run Them Effectively?
Flash sales have emerged as an effective strategy to boost sales. eCommerce portals already offer the convenience of shopping along...
How to Improve Customer Lifetime Value for Sustainable Growth
Customer Lifetime Value (CLV) is the key to building a sustainable, growth-driven business. Today, attracting new customers isn’t simply enough....
WhatsApp Business Cloud API – The Key to Smarter Customer Engagement
WhatsApp Business Cloud API has been designed to facilitate quick and smooth customer communication. Hosted by Meta, it does not...