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Product Differentiation: Strategies, Types, and Impact
Running a business requires creating a competitive edge and highlighting your products as superior. The best way to stand out...
12 Great Business Ideas For Students in India: Get Started!
Ever wondered how you can gain new learnings and income together? Joining these two forces can be an extremely effective...
Chatbots in eCommerce: Types, Benefits, and Applications
Customer engagement is the inevitable pillar supporting the growth of any eCommerce business. Therefore, businesses continually put forth new strategies...
Electronic Word-of-Mouth (eWOM): New Age Brand Promotion
Electronic word-of-mouth marketing has become a strong medium of marketing in most of the industries. It has been observed that...
9 Top Selling eCommerce Products During Holi 2024
It’s that time of the year again. We are talking about the festival of colors, smiles, and happy faces all...
10 Holi Marketing Strategies: Drive Sales with Inspiring Campaigns
All the hues that exist come together to light during Holi. It is one of the biggest and most loved...
14 Small Scale Business Ideas for Women in India
Are you a woman who is passionate about building your own business? If yes, then a potential profit-generating business idea,...
Word-of-Mouth Marketing: Supercharge Your Brand for Free
When a customer praises your brand as they get a compliment on their clothes, bag, shoes, jewellery or any other...
Managing an eCommerce Business: Sell Online on Your Virtual Store
The number of online shoppers in India is around 185 million. This number is expected to increase to 427 million...
Inventory Shortages: Strategies, Causes, and Solutions
How can you always have everything that you need in your inventory? What happens when you are short of a...
12 Types of Promotion Ideas to Drive Your Sales
Today, there is intense competition in the eCommerce industry. In such a scenario, the key point to success is differentiating...
How to Draft a Return Policy: Delight & Retain Customers!
Return policy forms an integral part of an eCommerce business. It includes the terms and conditions related to products’ return....