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Product Differentiation

Product Differentiation: Strategies, Types, and Impact

Running a business requires creating a competitive edge and highlighting your products as superior. The best way to stand out...

April 12, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Business Ideas for Indian Students

12 Great Business Ideas For Students in India: Get Started!

Ever wondered how you can gain new learnings and income together? Joining these two forces can be an extremely effective...

April 9, 2024

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Restocking Fees

Restocking Fees: Strategies for Ecommerce Sellers

The return policy of eCommerce stores has two sides to it. On one hand, it encourages the customer to make...

April 5, 2024

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

return fraud

Return Fraud: Types, Damage & Prevention Strategies

The impact of fraud on any business can be devastating, as it can lead to significant financial losses and also...

April 4, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Return Merchandise Authorisation

Return Merchandise Authorisation: Managing The Return Process!

Making a sale can be quite straightforward. However, when your buyers choose to return your products, the returns processing can...

April 1, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Best eCommerce Pricing Strategies

12 Best eCommerce Pricing Strategies for Business Growth

Like any other business, the main motive of an eCommerce business is to maximize profits through maximum reach and reception....

April 1, 2024

12 min read

Sanjay Kumar Negi

Senior Marketing Manager @ Shiprocket

Chatbots in eCommerce

Chatbots in eCommerce: Types, Benefits, and Applications

Customer engagement is the inevitable pillar supporting the growth of any eCommerce business. Therefore, businesses continually put forth new strategies...

March 15, 2024

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

different types of supply chain management models

7 Different Types of Supply Chain Management Models

In modern business operations, supply chain management (SCM) makes sure that goods are transferred from suppliers to customers in an...

March 14, 2024

8 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

eWom - Electronic word-of-mouth

Electronic Word-of-Mouth (eWOM): New Age Brand Promotion

Electronic word-of-mouth marketing has become a strong medium of marketing in most of the industries. It has been observed that...

March 13, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Best Products To Sell On Amazon

15 Best Products To Sell On Amazon For Beginners

If you are thinking of making money by starting a business, but don’t have sufficient funds to rent out or...

March 13, 2024

16 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

9 Top Selling eCommerce Products During Holi 2024

It’s that time of the year again. We are talking about the festival of colors, smiles, and happy faces all...

March 13, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Holi Marketing Ideas

10 Holi Marketing Strategies: Drive Sales with Inspiring Campaigns

All the hues that exist come together to light during Holi. It is one of the biggest and most loved...

March 11, 2024

13 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

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