In terms of e-commerce, shopping cart abandonment refers to the process wherein the customer adds items to the shopping cart and decides not to buy them at the last moment. In simple terms, it is like putting the products into the shopping bag but taking them out again during the time of payment.

No doubt it is an unpleasant experience for the online retailer as it reduces the profit margin. In fact, it is extremely common for customers to abandon their shopping carts in e-commerce. There can be different reasons why customers do so. Having an idea of these reasons can help retailers to add more customer-friendly features to their e-commerce store thereby reducing abandonment.

Like any other business, the main motive of an eCommerce business is to maximise profits through maximum reach and reception. While from the customer’s point of view; the main motive is to get the best products at affordable rates. This is where an effective pricing strategy comes into play.

With the advent of the mobile phone, eCommerce has taken a completely new turn. It has brought about a new era into the way people shop nowadays. Forget computers, now it is possible to buy your favorite products on your phone. To cater to the ongoing demand, almost all eCommerce giants have introduced apps or mobile sites from where it is possible to buy.

Shipping is indeed one of the most significant aspects of e-commerce. It can make or break your e-commerce business as it is one of the critical ways through which you can satisfy customers. Whatever be your business strategy, it will not work unless you deliver the product right on time. The right kind of shipping makes the whole delivery process affordable and more manageable.