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Business Ideas in Kolkata

19+ Best Business Ideas for Kolkata in 2024

Kolkata is developing at a steady pace. The city offers brilliant opportunities for job seekers and budding businessmen. Several new...

September 2, 2024

9 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

B2B vs B2C Marketplaces

B2B Vs B2C Marketplaces: The Differentiating Factors

Businesses can purchase and sell their products and services only to other businesses on an online platform known as a...

August 27, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Conversion Cost

Conversion Costs Explained: Formula, Classification & Importance

How do companies keep track of their expenses, production, sales, and efficiency? Companies largely depend on different metrics to monitor...

August 22, 2024

6 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Business Ideas In Hyderabad

Top 15 Business Ideas In Hyderabad for 2024

Ever wondered how you can become a successful entrepreneur in Hyderabad? Are you having trouble coming up with an idea...

August 21, 2024

12 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Cost of Goods Sold (COGS)

Cost of Goods Sold: Definition and Calculation

If you are running a business, then you must know the cost of goods sold (COGS). This parameter is a...

August 20, 2024

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Server-Side Tracking

Server-Side Tracking to Counter 3rd Party Cookie Blocking

Dynamic changes are taking place in the digital field. The third-party cookies, which are those rocks of internet advertising and...

August 14, 2024

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Business Ideas in Pune

20+ Innovative Business Ideas in Pune to Start Now

Planning to start a venture in Pune, India? Well, you’re in the right place! Here, in this article, we’ll help...

August 12, 2024

15 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Instagram Advertising Cost

Instagram Advertising Cost: Unlocking the Expense

Instagram is the most used app today. It is one of the most loved, rather addictive, social media platforms of...

August 7, 2024

18 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Colour Psychology in eCommerce

What is Colour Psychology in eCommerce and How to Use It?

Colour psychology is essential for eCommerce businesses. It influences consumer behaviour and drives sales. The colours you use on your...

August 2, 2024

11 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Cookies 101 - How tracking works

Cookies 101: How Tracking Works and Why Marketers Love Them

You’ve most likely seen sites ask you to allow cookies when browsing the internet. But what are cookies, and why...

July 30, 2024

13 min read

Sanjay Kumar Negi

Associate Director - Marketing @ Shiprocket

Top tools to track user activity and personalising experiences

Boost eCommerce Success with User Tracking and Personalisation

In today’s evolving and competitive world of eCommerce, retail, and fast fashion, it is important to understand customers’ needs for...

July 19, 2024

7 min read

Sanjay Kumar Negi

Associate Director - Marketing @ Shiprocket

How third party cookies impact brands

How Third-party Cookies Impact Brands: Adapt with New Strategies

The digital landscape is on the brink of a significant transformation as third-party cookies, long a staple of online advertising,...

July 18, 2024

10 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

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