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How to Ensure Damage Free Packages in eCommerce

sahil bajaj

Sahil Bajaj

Senior Specialist @ Shiprocket

April 29, 2025

6 min read

In the case of eCommerce businesses, shipping damage is one of the biggest challenges that one is likely to encounter. This means that damaged goods disappoint the customers, increase the return rate, reduce sales, and affect the company’s reputation. A study shows that 11% of packages arrive at the intended destination damaged, and this affects various organisations. Since you want to avoid having damage-free packages, this guide provides practical and specific approaches for you as a seller so that you can deliver your products in their pristine condition to your clients.

Damage Free Packages

Uncovering the Leading Causes of Shipping Damage in eCommerce

Understanding the root causes of shipping damage is crucial for implementing effective solutions. Common issues include:

  • Inadequate Packaging Materials: It is a common factor to have damaged packages caused by the use of low-quality or unsuitable materials. For instance, thin cardboard can easily be compressed, causing bent or broken items. 
  • Improper Packing Techniques: The difference in packaging styles can make items move within the carton which results in abrasion or even damage. For example, by not adding sufficient padding, delicate goods will be at risk of getting harmed through falling, thus making them costly to repair.
  • Rough Handling by Carriers: Products move through several processes, and there is a high chance that the packaging will be mishandled.

The Impact of Damaged Packages on Your eCommerce Operations

Shipping damage can have far-reaching consequences on your eCommerce business operations. These can be:

  • Increased Returns and Refunds: Defective products contribute greatly to returns, which have an impact on your revenues. 
  • Negative Customer Feedback: Damaged packages result in negative reviews from customers, which can negatively affect your brand. Since consumers read reviews before they can be convinced enough to purchase a given product, a few bad comments will likely keep the potential consumers away.
  • Additional Operational Costs: Current packaging materials are way more sustainable, with improved strength for protecting products and, at the same time, increasing sustainability standards, and these are perfect for the conscious seller.

Who’s Accountable for Shipping Damage – Carrier or the Seller?

Determining who is liable for damage to the shipments can sometimes be a contentious issue. If the damage is a result of improper packaging then it is the duty of the seller. However, if the damage occurs due to mishandling during the transit, then it could be the fault of the carrier present on the scene. 

Hence, eCommerce businesses should ensure they pack their items adequately, select transporters that will not compromise the items, and agree on the roles and responsibilities of each with the carriers they hire.

Top Strategies to Avoid Shipping Damage

Preventing shipping damage requires a proactive approach. Here are some strategies to ensure your packages arrive safely to your customers:

  1. Invest in Quality Packaging Materials: Pack your products with sturdy and rigid boxes, bubble wraps, as well as foam inserts to avoid product damage. The quality of packaging also acts as a protective barrier to shocks and instances of a package being dropped.
  2. Secure Items Inside the Box: Do not leave voids in the box to be shipped, and use bubble wraps, packing peanuts, air capsules or paper stuffers. This helps prevent items from moving around with transportation in a way that can cause them to get scratched or broken.
  3. Clearly Label Fragile Items: Attach labels like “Handle with Care” or “Fragile” to inform the carriers to be more attentive while handling those particular goods. These labels serve as a constant reminder to the handlers about the delicate nature of some products.
  4. Conduct Packaging Tests: Run tests like drop tests to determine the strength of your packaging. These tests enable one to determine possible threat areas which may compel changes to packaging techniques to avoid possible damage.

Effective Strategies for Handling Damaged Shipments

Even with the best precautions, damage can still occur. Here’s how you can effectively manage such situations:

  • Document the Damage: It is advisable to capture the images of the damaged items together with the packaging at the time of receipt. It is imperative to assess claims and interact with carriers with the help of this type of non-verbal evidence.
  • Quickly Address Customer Concerns: If a customer complains about receiving a defective product, the best solution is to replace it or give a refund. If not handled quickly, these issues can cause a loss of customer trust and spread negative feedback.
  • File Claims with Carriers: If damage occurs due to negligence or mishandling then it is advisable to file a claim with the carrier. Companies have standard procedures when it comes to claims, and you can get your losses back, provided that you produce the right documents.

How Procurement Departments Can Help Prevent Shipping Damage?

The specific responsibility of the procurement department involves making sure that the company only acquires good quality and properly tested packaging materials to reduce cases of shipment damage. Through procurement, materials that are suitable for packing are sourced frequently, hence keeping packaging standards high and greatly reducing the instances of products being damaged during shipping. Procurement strategy is about coordination and makes shipping flow more efficiently improving overall shipping.

How do Robust Shipping Practices Enhance the Supply Chain?

Robust shipping practices are not only an effective measure to avoid damaging the products but also an effective way to enhance the overall supply chain. Secure transfer minimises inefficiencies, enhances the process, and assists in managing inventory stock. By so doing, the packing and shipment methods improve, thus boosting customer satisfaction and business efficiency.

Innovations in shipping are continuously evolving, providing sellers with new tools to achieve damage-free shipping:

  • Smart Packaging Solutions: Technologies such as impact and temperature sensors are integrated into the packaging to monitor conditions and alert sellers to any issues.
  • AI-Driven Packaging Recommendations: Software and automation technologies assess product data and offer advice on the right packaging methods to minimise damages in transit with individual options for each shipment.
  • Eco-Friendly Packaging: Current packaging materials are way more sustainable with improved strength for protecting products and at the same time, increasing the sustainability standards, and these are perfect for the conscious seller.

Discover Shiprocket Solutions for Damage-Free Shipping

With robust dashboards, Shiprocket offers eCommerce businesses customised solutions for damage-free shipping. We provide comprehensive packaging procedures, trusted delivery services, and tracking information to ensure that delivered items get to the customers decently. By using Shiprocket as your shipping partner, you can minimise the possibility of getting damaged shipments, safeguard your business image, and provide a top-tier service to consumers.

Conclusion

It is very crucial to have damage-free packages as they help to retain customers and reduce costs for your eCommerce business. It becomes utmost essential for businesses to choose good quality packaging, use proper handling techniques, and utilise beneficial features of the Shiprocket shipping services to decrease the chances of shipping damages. Enable your packages to depart smarter, arrive safer, and experience your business improvement and growth in full measure for goods with Shiprocket.

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Sahil Bajaj

Senior Specialist @ Shiprocket

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