Know What’s Shaping eCommerce in India and the Way Forward
India has emerged as a booming global eCommerce hub driven by technology, innovation and a tech-savvy population. Entrepreneurs and policymakers must understand consumer behaviours and perceived barriers to further scale this upward growth trajectory and shape a future-ready eCommerce ecosystem. To understand this eCommerce transformation, Shiprocket surveyed 1,000 buyers and 500 B2B sellers to find that:
- 76% of users favour prepaid orders compared to COD.
- 80% of shoppers prefer marketplaces over brand websites.
- 68% of customers use WhatsApp to track their online orders.
Learn About the Next-gen eCommerce Strategies
Download the eCommerce In The New Bharat And Its Future report to discover strategies for success in this rapidly evolving landscape.