8 Tips to Recover Abandoned Shopify Carts

Ever wondered why some visitors to your Shopify business add items to their shopping carts but never finish the transaction? In eCommerce, this behaviour is referred to as “cart abandonment.” It is estimated that about 75–80% of customers give up on their carts. This is a common problem faced by Shopify business owners, and it can be detrimental to the growth of the business. Customers leaving their carts unfinished hurts your business since you lose out on possible purchases.

The first step in solving this problem is learning how to reduce your Shopify cart abandonment rate and what cart abandonment implies for your company. You may increase your chances of turning those uncertain buyers into paying customers by finding out more about Shopify’s abandoned carts and placing strategies in place to reduce them. 

Let’s explore how to tackle this common challenge and boost your eCommerce store’s success.

What Exactly is an Abandoned Cart on Shopify?

When a client adds one or more things to their online shopping basket but leaves the website before completing the checkout process, it is known as cart abandonment. By adding your items to their basket, they have shown interest in them, but for some reason, they have chosen not to complete the transaction.

It’s critical to differentiate between browser abandonment and cart abandonment, which occurs when users visit your Shopify website but leave without adding anything. Abandoned carts usually suggest a higher level of customers being ready to purchase. After all, shoppers who add things to their cart are typically more likely to purchase than those who just browse. 

Why Do People Leave Their Shopify Carts?

Here are a few reasons why people leave their carts without proceeding to checkout:

• Hidden Fees: Customers don’t like hidden extra costs and taxes. They may get suspicious of additional costs like shipping charges or taxes and end up leaving their carts empty.

• Complicated Checkout Procedure: Lengthy or complex checkout procedures could frustrate clients and make them reconsider their choice. The more stages and information necessary, the greater the likelihood of cart abandonment.

• Online Window Shopping: A small percentage of consumers pursue or compare items on several websites. Although this kind of behaviour is typical in eCommerce, it can lead to cart abandonment because these clients may not be prepared to complete an order at the moment. 

• Privacy Concerns: When purchasing online, consumers are becoming more and more worried about the confidentiality of their financial and personal information. If online shoppers believe their data is not secure, they will abandon their basket.

• Absence of Discounts: Shoppers generally search for special offers or promotions. They could shop elsewhere and leave their carts empty if your Shopify business doesn’t provide any enticing discounts.

• Additional Delivery Fees: If customers have to extra pay for the delivery, they might hesitate to complete their transaction. 

• Unclear Return Policy: Your online store needs a return policy that is easy for customers to understand and implement. If a customer feels that a return policy is harsh or imprecise, they may be reluctant to complete their transaction.

How Can I Check for Abandoned Carts on Shopify?

Here’s a simple to guide to check for abandoned carts on Shopify:

Step 1: Open Your Shopify Account and Log In.

Go to your Shopify store and enter your login information to get started.

Step 2: Find the “Orders” Section.

After logging in, search the left side of the page for the “Orders” option to access your orders.

Step 3: Click on “Abandoned Checkouts”.

There’s an “Abandoned Checkouts” tab under the “Orders” section to get a list of all the checkouts that consumers started but did not complete.

Step 4: Review the Abandoned Checkouts.

The name, email address (if supplied), cart value, and the date the cart was abandoned are all details that can be seen for each abandoned cart. You can use this information to better understand why customers abandoned their orders.

Shopify also provides an email report on abandoned checkouts. This gives useful information like conversion rates and total revenues, along with a breakdown of how many sessions and completed orders were generated via email reminders.

8 Ways to Lower Shopify Cart Abandonment

Follow these strategies to easily reduce abandoned cart rates and reclaim possibly lost sales:

• Price Transparency: Unexpected expenses like taxes or shipping charges sometimes turn away customers. Offering free shipping for purchases over a specific amount or providing up-front details on these expenses on product pages are two methods by which you can prevent and lower cart abandonment.

• Offer Deals: Use special offers to draw in clients who intend to leave without making a purchase. One way to get customers to reconsider and finish their buy is by using popups to provide special discount codes or gifts along with their purchase.

• Simplify the Checkout Process: Lengthy or complex checkout procedures could frustrate clients and cause them to turn away. Provide visitor checkout choices and just request the information that is necessary to streamline the transaction. Adding instant checkout icons simplifies the process even more by enabling users to pay right away without using the cart.

• Safe Payment Options: Getting customers to trust your eCommerce site is essential to getting sales. Display security badges, ensure SSL encryption, and provide several safe payment alternatives to reassure consumers and eliminate doubt during checkout.

• Clear Return and Delivery Policies: Customers can get discouraged from completing their purchases if they are unsure about the return and delivery policies. To build trust with potential clients, list your shipping costs, delivery schedule, and return guidelines.

• Encourage Small Actions: Request visitors to take small actions that can lead to eventual purchases. This means sending an invitation to join programmes for rewards, explore recommended products, or take part in activities like surveys or quizzes.

• Helpful Reminders: Make use of techniques like browser alerts or emails related to abandoned carts to remind consumers of products forgotten in their carts. To encourage them to return and complete their purchase, make suggestions for related items.

• Generate a Sense of Urgency: Use countdown clocks, limited-time deals, or stock availability announcements to motivate urgent action. Calls to action such as “Hurry! Limited stock available” or “Offer ends soon” could convince buyers to act now to avoid missing out.

How Can I Use Automation to Deal with Abandoned Checkouts?

Using automation to handle abandoned checkouts may be very beneficial to your business. As a seller trying to maximise eCommerce operations, this can help you recover lost sales.

1. Tools created exclusively for automation purposes are available on platforms like Shopify. You can easily set up an abandoned checkout email sequence by going to the automation settings in your Shopify admin panel and selecting the ‘Marketing’ option.

2. If a client leaves products in their basket but does not complete the transaction, you can use this sequence to automatically send them personalised emails. To encourage clients to return and finish their purchases, you can personalise these emails with branding and even offer enticing offers. Customers can be further motivated to complete their orders by creating a follow-up email sequence that contains incentives, urgency, or reminders.

3. You can also set up triggers in your eCommerce platform to guarantee that these emails are delivered as soon as someone abandons their cart. This enhances the possibility of re-engaging them.

Remember to track the results of your abandoned checkout automation frequently so that you can modify your techniques and increase conversion rates over time. 

Cart Abandonment Rates: Benchmarks and Metrics

Roughly 75-80% of inline shoppers give up on their carts before making a purchase. This indicates that just over 3 per cent of consumers who add products to their baskets complete the transaction. According to a study, the average percentage of cart abandonment is 69.99%. This statistics illustrates a major problem for eCommerce organisations. 

Cart abandonment rates vary between the kinds of devices used. For example, the cart abandonment rate for desktop users is around 73%, whereas it is over 80% for tablet users. Mobile users have the highest abandonment rate at 85.65%, however, smartphone users contribute significantly to online buying sessions, accounting for around 68% of total eCommerce traffic.

So, why do shoppers abandon their carts? 

Benchmark and metrics for cart  abandonment during checkout:

• Excessive expenses: 48%
• Registration requirement: 26%
• Lack of trust in website security: 25%
• Concerns about delivery times: 23%
• Difficult checkout process: 22%
• Inability to view or calculate total order cost upfront: 21%
• Dissatisfaction with returns policy: 18%
• Technical issues such as website crashes: 17%
• Limited payment options: 13%
• Rejected credit card applications: 9%

A number of these problems can be solved. Numerous issues may be resolved only by making adjustments to the website design. For instance, eCommerce companies can dramatically lower cart abandonment rates and recover lost income by streamlining the checkout process and addressing frequent causes for abandonment. Research indicates that a 35% increase in conversion rates may be achieved by minimising the number of additional elements in the checkout process. 

What Does It Mean for My Business When Carts Get Abandoned?

When someone abandons things in their online shopping cart without completing the transaction, it is more than simply an unsuccessful sale. The general well-being and success of your company can be impacted by abandoned carts in several ways. Here’s what happens:

• Items in carts are removed from available stock, resulting in lost potential sales and revenue.

• Other consumers may be disappointed if things become unavailable due to reserved carts.

• The more abandoned carts you have, the greater the financial impact on your company.

• You could see a decline in client loyalty and would have to invest more in bringing in new business over time.

• Cart-reserved products make inventory management more difficult and may cause stock issues.

• High abandonment rates could affect your website traffic data and make your marketing campaigns less effective.

Maximise Your eCommerce Potential with Shiprocket Engage+

Shiprocket Engage+ is an automated solution designed to assist eCommerce companies enhance customer service. It has a proven track record of generating up to 2X ROI for over 1000 eCommerce firms. It makes your job easier by utilising cutting-edge technologies. Engage+ offers solutions for minimising the quantity of returned packages and informing clients about their abandoned carts.

Engage+ provides insightful data analysis to support your decision-making. It makes sure clients feel acknowledged and appreciated by sending them personalised communications. Engage+ can help you lower your cart abandonment rates by up to 10%, increasing your revenue. You can also integrate WhatsApp to have prompt and direct interaction with your customers.  Shiprocket Engage+ is the ideal option for online stores wanting to optimise their customer communication strategy.

Conclusion

To enhance your checkout procedure and lower cart abandonment rates, you need to understand the root causes of cart abandonment. It’s critical to understand that it’s unlikely to eliminate cart abandonment. This problem affects all Shopify store owners and is a recurring issue. You can take action to address these issues. However, it’s important to keep in mind that every one of them could be a sale. You can still turn these clients into purchases because they showed enough interest to add things to their basket. Putting measures in place to sort them can help lower the rate of abandoned carts in your store. By continuously evaluating and refining your checkout process based on customer feedback and insights, you can optimise the shopping experience and increase conversion rates over time.