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What Can We Learn From Cart Abandonment & How To Recover Them?


Malika Sanon

Senior Specialist @ Shiprocket

April 27, 2022

5 min read

According to India Marketers, India’s average cart abandonment rate is about 51%. However, the research sheds light on the fact that the cart abandonment rate across industries in India is as high as 70-75%. 

Due to high competition, the numbers keep fluctuating during the festival and holiday season. Also, if you take a good look at it, it’s like losing more than half the customers that visit your website and then don’t buy anything. 

Cart abandonment is not a one-time problem that businesses deal with. It is an ongoing issue that affects the industry and has kept haunting entrepreneurs for years now. However, the good news is that you can recover all the abandoned carts and bring back all the lost customers! 

What Is Cart Abandonment & Why Do We Abandon Their Shopping Carts?

Cart abandonment is the process when a prospect on your eCommerce website adds items to the cart, but instead of buying them, they abandon the products in the cart. Over the years, researchers have surveyed the reason for the same and found that there is no single reason for it. However, they can be segmented broadly into the following- 

  1. Extra costs at the stage of checkout (packing, shipping, taxes, delivery) 
  2. Account or sign up required (the option to guest checkout or log in with social media is unavailable) 
  3. Checkout is too long (the number of steps involved in the process is too many on both mobile and desktop) 
  4. Unclear pricing (no clear breakdown of the cart total visible) 
  5. Don’t trust the site (no security signs that indicate transacting over the site is safe) 

Ways To Tackle Shopping Cart Abandonment & Recover Sales

Ways To Tackle Cart Abandonment

Choose A Reliable eCommerce Platform

Choose a trusted eCommerce platform which is relied upon by various brands and gives an easy shopping experience to your customers. You can choose Shopify. Shopify is certified Level 1 PCI DSS compliant. It meets all the six categories of PCI standards to include a secure network, vulnerability management program and regular monitoring and testing of networks. 

Shopify can also be easily integrated with Shiprocket & here’s how-

Shopify is one of the most popular eCommerce platforms. Here, we show you how to integrate Shiprocket with your Shopify account. These are the three main synchronizations that you receive when you connect Shopify with your Shiprocket account.

Automatic Order Sync – Integrating Shopify with the Shiprocket panel allows you to automatically sync all the Pending Orders from the Shopify panel into the system. 

Automatic Status Sync – For the Shopify orders that are processed via the Shiprocket panel, the status will automatically be updated on the Shopify channel.

Catalog & Inventory Sync – All the active products on the Shopify panel, will automatically be fetched into the system, where you can manage your inventory.

Ensure A Seamless Shopping Experience 

If you want the consumer to go through the shopping journey on your website, you need to create an on-site experience that enables the buyer’s shopping journey. The website should be user-friendly and should accelerate the shopping process. 

This is where your eCommerce website’s design comes into play, impacting your shopping cart abandonment rate. 

Shiprocket Engage is an Automated WhatsApp Communication Suite For eCommerce Businesses. It is a seamless post-purchase communication suite that is powered by AI-backed Whatsapp automation. Your business can reduce RTO losses and increase profits for your eCommerce business. 

You can now send your buyer abandoned cart message notifications through Shiprocket Engage. This feature is only available for Shopify sellers. 

Offer Customer Support & Service 

According to Microsoft, many online consumers abandon their carts due to pre-purchase anxiety, which majorly includes doubts around the quality of products, shipping and delivery of products. You need to set up customer care with live chats, chatbots and FAQs to answer the queries of your customers. This is how offering a good post-purchase experience can make or break a sale for you. 

Simplify Your Checkout Process

Customers don’t want to spend time filling out long forms. It is essential to make the checkout process extremely simple. Most online shoppers know what they want, and they are into making quick purchases. However, the window of decision making is small. That’s why we need to simplify the whole process. 

Simplify Your Checkout Process

Here are a few golden rules followed by ecommerce experts: 

  • Keep distractions and promotions away from the checkout pages
  • Allow guest checkouts and offer the ability to log in with social 
  • Provide pre-filled fields to registered users 
  • Show a progress indicator 
  • Allow easy cart modification 

Shiprocket is a complete customer experience platform for SMEs, D2C retailers and social sellers. Deliver across 29000+ pin codes and 220+ countries at 3X faster speed. You can now grow your eCommerce business and reduce costs.

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