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Vijay Kumar

Senior Specialist - Marketing @Shiprocket

With 8+ years of digital marketing expertise, I am devoted to combining technology and creativity to enhance business success. I have a reputation for developing innovative strategies that stimulate growth and a deep-seated passion for continual improvement.

Blogs by Vijay Kumar

micro influencer marketing

Get an Insight Into Micro-Influencer Marketing

Influencers are the new-age endorsers running ads in paid partnerships with brands on social media platforms. They have a more...

April 19, 2024

15 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

whatsapp marketing strategy

WhatsApp Marketing Strategy to Introduce and Promote New Products

Businesses can now harness the power of digital marketing and instant messaging platforms like WhatsApp to promote their products. WhatsApp,...

April 19, 2024

6 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

brand influencer

Choosing the Perfect Brand Influencer: Key Criteria

‘Social media influencer’ is now a buzzword and many businesses nowadays are making use of the influencers’ popularity to market...

April 9, 2024

9 min read

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Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

conversational commerce

Conversational Commerce: Connecting With Customers!

In today’s corporate environment, customer experience plays a major role in the success of online retail businesses. That is why...

April 9, 2024

8 min read

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Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

Brand Influencer Programmes

Brand Influencer Programmes – A Detailed Guide for Businesses

Brand influencer programmes have gained immense popularity among businesses worldwide. More and more businesses are using these programmes to enhance...

March 28, 2024

9 min read

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Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

abandoned carts

8 Tips to Recover Abandoned Shopify Carts

Ever wondered why some visitors to your Shopify business add items to their shopping carts but never finish the transaction?...

March 27, 2024

10 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

Top Influencer Marketing Agencies

Top Influencer Agencies: Enhance Your Strategy

In this digital age, every business aspires to increase its brand’s visibility and online presence to succeed in the competition....

March 22, 2024

14 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

Customer Retention Strategies

Mastering Customer Retention Strategies for eCommerce Growth

Some customers keep coming back to an eCommerce site to make more purchases, whereas some never come back after buying...

March 15, 2024

8 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

ETA in Shipping

ETA in Shipping: Importance Unveiled

Understanding when your shipped parcels reach their destination is a key component of the logistics process. That time is termed...

January 29, 2024

8 min read

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Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

What is CoC

What is CoC and How Important is it in International Trade?

CoC, short for Certificate of Conformance, proves that a product has passed all the necessary tests and conforms to international...

January 25, 2024

6 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

Freight Forwarder

Unlocking Global Trade: The Role and Benefits of Freight Forwarders

Whether a company is small or large, a comprehensive understanding of the shipment process is imperative for seamless operations. Logistics...

January 23, 2024

9 min read

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vijay

Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

GTIN Number

All About GTIN Number: A Comprehensive Seller’s Guide

Have you ever wondered how products are tracked and identified across the global supply chain? How can trading partners differentiate...

January 19, 2024

9 min read

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Vijay Kumar

Senior Specialist - Marketing @ Shiprocket

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