What Is Omnichannel Retail And Why Does Your eCommerce Business Need It? [Infographic]

The eCommerce spectrum is slowly making a shift towards a more inclusive process. This process must accommodate the interests of people of different age groups and shopping preferences. Some customers prefer shopping from a store while some do it from their phone. Therefore, you have to incorporate an integrated strategy that will help you reach out to people shopping from all platforms.

An omnichannel retail approach is a perfect solution to this dilemma.  Did you know, consumers are increasing their online spending, and if they do not find products in-store, they won’t hesitate to buy them online? Almost 50% of people want to buy online and pick up in store. This phenomenon is fast catching up.  Also, for those who wish to provide express delivery, omnichannel retail fits the role perfectly! Read further to know more reasons to switch to an omnichannel retail approach.


Srishti

Srishti Arora is a Senior content specialist at Shiprocket. She has written content for many brands, now writing content for a Shipping aggregator. She has knowledge on a wide gamut of topics related to ecommerce, enterprise, consumer technology, digital marketing.

Curbside Pickup Explained: How It Works and Why It Matters

Introduction Remember the days of endless circling parking lots or battling through crowded stores? Those…

3 days

Discreet Shipping for Sellers: Benefits, Setup & Best Practices

Lifestyles have changed a lot. Most online orders are placed from shared homes and workplaces,…

3 days

Global India Logistics: Guide for Exporters & eCommerce Brands

What Is Global India Logistics? Global India logistics refers to the integrated movement of goods…

3 days

Real-Time Tracking Explained: Benefits, Use Cases, and Business Impact

Introduction Imagine knowing exactly where your delivery is at any given moment. This isn't science…

4 days

How Fast Delivery Apps Are Changing Online Shopping

Have you ever received an order and thought, Is it possible to get this faster?…

4 days

Amazon Buy Box Explained: Factors, Strategies, and Seller Best Practices

Introduction Ever wondered why certain products get that coveted "Add to Cart" button right on…

4 days