How to Write Product Titles That Boost Online Sales

Selling online takes more than just listing a good product. In busy marketplaces, even small things can change how buyers respond. You may have great photos, fair pricing, and fast shipping. Still, something might be missing. 

Maybe customers see your product but don’t click. Or they click but don’t buy. With mobile eCommerce sales reaching USD2.2 trillion in 2023 and comprising 60% of all eCommerce, it’s crucial to ensure your listings stand out.

Often, it comes down to how your product is introduced. In this guide, look at how strong product titles can help you grab attention and boost your sales.

What Role Does a Product Title Play in Online Listings?

When you sell a product online, your product title is the first thing shoppers see. It’s like the name tag of your product. A clear and simple title helps people know exactly what you’re selling. It also helps your product show up when someone searches online. If the title is confusing or missing details, people may scroll past it and never click.

A good product title does more than just name your item. It grabs attention, uses the right words, and brings in the right buyers. It should include the product, the main feature, or any detail a shopper might look for. The goal is to make it easy for someone to understand the product at a glance. Your title and description work together. The title pulls shoppers in, and the description helps them decide. 

How Do Product Titles Impact Search and Sales?

Product titles play a huge role in how well your products sell. Let’s explain how the right title can make a difference in your sales and visibility.

1. First Impressions Count: The title is the first thing shoppers see. A clear and simple title will catch their eye. When your title is easy to understand, more people will click on your product. 
2. Better Search Visibility: Search engines look at your title to decide when to show your product. Using the right words helps your product appear in more searches.  According to SavvyRevenue, changing product titles can increase traffic by up to 10 times. It’s the most effective factor after pricing to boost visibility. This means more people will find your product.
3. Attract the Right People: If your title has the right keywords, it will reach people looking for exactly what you’re selling. This leads to more sales because they’re already interested in your product.
4. Build Trust: When your title describes the product well, it builds trust. People are more confident when buying if they know exactly what the product is. Vague or misleading titles can turn them away.
5. More Clicks, More Sales: A clear title encourages people to click. More clicks mean more visitors to your page, which increases the chance of making a sale. WakeUpData reports that optimising product titles can lead to a 47% increase in click-through rates (CTR).
6. Help Your SEO: Using the right keywords in your title improves your search ranking. This helps your product show up higher in search results, bringing in more visitors and increasing your sales chances.

How Do Product Titles Impact Search and Sales?

Here are some common mistakes to avoid:

• Keep Titles Clear: Be upfront about the product. If it’s not clear, buyers won’t click.
• Don’t Overload with Keywords: Use the most relevant keywords. Too many can make the title feel cluttered.
• Add Important Details: Include size, colour, material, or anything buyers need to know. It helps them make decisions.
• Get the Length Just Right: Ensure it’s not too short or too long. Stick to the essentials.
• Avoid Confusing Terms: Stay away from abbreviations or words that might confuse someone.
• Be Honest: Your title should match the product. Misleading titles will cost you trust.
• Update When Needed: If anything changes about the product, update the title to keep it accurate.

What Are the Platform-Specific Rules for Writing Product Titles?

Each platform has its own rules for writing product titles. Here’s a simple guide for the most popular ones:

• Amazon: Keep titles under 200 characters. Include key details like the brand, size, colour, and main features. Don’t add extra words or symbols. Make sure your title matches the product exactly.
• eBay: Titles should be between 60 and 80 characters. Be clear and include essential information like the brand and product type. Avoid using unnecessary punctuation or too many keywords.
• Shopify: Keep your titles under 70 characters. Focus on the product’s key features, like size, colour, and brand. Keep it simple so your customers can easily understand what you’re selling.

Tips to Craft Compelling, Keyword-Rich Product Titles

• Start with the main detail: Put the most important word at the beginning. This helps buyers notice your product faster.
• Use words people often search: Think of the common terms buyers type. Use those words in your title to get better reach.
• Add useful details: Include size, colour, or quantity if it helps. This gives buyers more clarity before clicking.
• Keep it short and clear: Avoid long titles. Short ones are easy to read and look better in search results.
• Avoid using all capital letters or symbols: All caps can look messy. Special signs may make your title hard to read.
• Don’t repeat the same word: Saying the same thing again doesn’t help. Use different words that add value.
• Follow the platform rules: Each site has its own title limits and format rules. Check and follow them before listing.

What Are Some Examples of Optimised Product Titles?

Let’s understand product titles with some examples:

• A seller changed their title from “Nice Shirt” to “Men’s Cotton Polo T-Shirt – Black, Size L.” This title gave precise details. Buyers could see the product type, material, colour, and size. It made the listing easy to find and understand.
• One seller used “Best Dress Ever – Hot Deal” instead of something clear like style or size. This title was too vague. Buyers didn’t know what the dress looked like, what size it was, or what type it was. It looked untrustworthy.
• A home product seller changed “Stylish Clock for Wall” to “12-Inch Round Wooden Wall Clock – Brown Finish.” This title added useful details like size, shape, material, and colour. It helped the product appear in the right search results and looked more professional.

How Shiprocket Powers Smarter Product Listings for eCommerce Brands

Creating the right product title is key to attracting customers. Shiprocket makes it easy for you to do this using AI. This tool helps you create titles that are clear and easy to find. You just need to enter basic details about your product, like its name and essential keywords. The tool takes care of the rest.

With Shiprocket’s AI tool, you can write better titles for any product, whether clothes, gadgets, or home items. The titles are designed to appear in search results, making it easier for people to find your products.

This tool is free, fast, and works well with other Shiprocket tools.  So, while your listings improve, you can also handle shipping and orders. This makes running your store easier and more efficient. 

Write Product Titles Using Shiprocket’s AI-powered Tools

Creating product titles is simple with Shiprocket’s AI tool. Follow these easy steps:

1. Go to the product title generator by Shiprocket.
2. Enter your product’s name.
3. Add a few important keywords that describe your product. These words are what customers might search for.
4. Optional: Add some benefits of the product if you want to make it clearer.
5. Choose the tone that fits your brand. It could be professional or casual.
6. Click ‘Generate.’

In just a few seconds, you’ll have product titles ready to go. You can copy them directly or make small changes. It’s quick, easy, and helps your product stand out.

Conclusion

Creating strong product titles is a simple but powerful way to boost your sales. By adding the right words and details, you help shoppers find your products easily. A clear title builds trust and gets more clicks. Whether you use a tool like Shiprocket’s product title generator or write them yourself, always ensure the title is easy to understand and matches what customers seek. With the right product title, you increase your chances of appearing in searches, getting more views, and making more sales. Keep it simple, clear, and relevant to stand out!