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Having a catchy shop name is crucial for the success of your business. The business name is a valuable asset and helps customers build a connect with the brand. In the worst-case scenario, an unpleasant name can even lead to the shutdown of the business.
Few essential elements make for a catchy business name:
It is important to choose the right shop name when starting a business as it helps you stand out from the crowd. Here’s how you can find the perfect name for your shop.
Being original with the shop name can be a bit difficult. However, it is essential while naming your business. Many apps sound similar and get lost in the shuffle.
As a new business entity, you need to ensure that customers notice your store name rather than just looking at your name and forgetting that you even exist. During the brainstorm session, let the ideas flow.
Your business name must not limit your growth or sabotage your future expansion plans. For instance, you sell female apparel, but eventually, you may also add apparel for males. So, having a name like She Wears may limit your audience.
One way to overcome this is by thinking of your brand’s story and values during your brainstorming sessions.
Now that you have a few names shortlisted choose a name that’s easy to say and spell, and type it into Google. Notably, not all people are great spellers. And for now, there’s no browser that replaces the mistyped URLs to “Did you mean to write this?”
Choose a name that can help your customers find you with ease.
Once you have zeroed in on a business name you are fully satisfied with, now is the time to do some digging. For SEO purposes, you need your business’ name in the website URL. So, check its availability.
There are various tools that you can use to check the availability of the domain name. Type your ideas and check if the names are available.
Finding the right shop name is a daunting yet crucial task. Through the name, your customers will know you, recognize you, and talk about you. However, if the name is difficult to remember, you are missing out on a vital opportunity.
It goes without saying that you must love the name of your business. You must feel confident about putting it out into the world. That’s why brainstorming sessions are so important. Also, companies rebrand themselves many times. But that costs time and money. So, try to get the best name in the first attempt itself. It will also ensure your business will have a good start.
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