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Diwali is a time when businesses can make big money. But to grab the attention of maximum consumers, it is essential to ensure that your business is ready for the festive season. Here’s a checklist for preparing your eCommerce business for Diwali and making the most of the festive season.
Read on to know the crucial points to increase sales, reduce customer dissatisfaction, and be limitless this Diwali.
Diwali is almost here, and you must be ready with solutions to all possible challenges you might face this festive season. You can start by preparing a good strategy regarding your sales and marketing.
Negative customer experience is one of the biggest challenges that almost every brand witnesses during the festive rush. You must be prepared to meet all your customer’s expectations. The most common challenges that you might face are:
Marketing and promotion will also play a crucial role in spiking your sales. Preparing for these challenges in advance makes more sense to avoid letting them affect your sales. Also, you must never opt for last-minute promotions as they are not an ideal option for a good response. Delivering orders on time will help decrease RTO and promote customer loyalty.
Ensuring the best user experience from your sales channel is also imperative. For this, you must ensure that all your third-party integrations are up to date. You can test them to ensure they can handle heavy traffic during the festive rush. Also, ensure that you don’t make any last-minute changes to your website or mobile application that might impact their performance adversely.
RTO can be a huge problem, especially during the festive season. Orders return to their origin primarily because of two reasons: the customer doesn’t want the product, or the delivery information is inaccurate. While there is only little you can do for the first reason, you can work towards ensuring customers provide the correct information.
Most buyers eagerly wait for festive season offers and discounts to buy products. Thus, it is a good business strategy to offer discounts, gift cards, and special offers during Diwali to increase sales.
A customer journey doesn’t end when the customer completes his purchase. Instead, it starts with the purchase – from ordering a product to its delivery. Your customer must have a positive and fulfilling post-purchase experience with your brand:
Measure your customer’s satisfaction with your brand with the help of the Net Promoter Score tool. You can ask your customers to rate you on a scale of 1-10 and how likely they would recommend your brand to others. You can also ask them if there is anything where you need to improve.
You can make the most of the festive season with these tips and tricks. Just ensure that you are set in advance with everything, and there is no last-hour hustle!
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