Shiprocket RADAR: AI & Real-Time Delivery Data

If you sell online, delayed or failed deliveries are not just logistics problems they directly impact revenue, customer trust, and long term growth. In fact, 77% of shoppers abandon their carts if preferred delivery options aren’t available, highlighting how even minor delivery friction can result in lost sales.

A missed delivery can mean a cancelled COD order, repeated buyer follow ups, higher RTOs, or a customer who never returns. Yet most courier decisions today are still made without real time visibility into last mile performance.

Courier reliability is not static. It shifts daily by pincode, courier capacity, shipment load, and operational conditions and sellers often discover issues only after customer experience has already been impacted.

This is why Shiprocket introduced RADAR a free AI powered courier intelligence system designed to help sellers identify delivery risks early and make smarter courier decisions before problems occur.

What Is RADAR?

RADAR is Shiprocket’s real time courier intelligence engine that provides live visibility into courier performance at a courier pincode level.

Unlike traditional reports that rely on historical data, RADAR continuously analyses live shipment signals to show how each courier is performing right now at every delivery pincode.

Using AI driven insights, RADAR enables sellers to view:

• Courier performance ratings
• Pincode level delivery risk signals
• Early warnings of last-mile stress

By surfacing risks in advance, RADAR allows sellers to prevent delays and failed deliveries instead of reacting after issues occur.

What Problem is RADAR Solving?

Courier performance is not static; it fluctuates daily, varies by location and shifts with shipment volumes. Yet, many sellers still choose couriers based on past assumptions, fixed preferences or post delivery reports.

This creates a mismatch between courier selection and actual delivery conditions at any given time. As a result, shipments may be assigned to couriers who are currently underperforming, leading to delays, failed delivery attempts and higher instances of non delivery reports (NDRs).

RADAR solves this problem by replacing hindsight with real time courier intelligence. It equips sellers with up to date insights so decisions reflect current last mile network conditions not outdated assumptions.

Why RADAR Uses Real Time Signals

Courier performance changes continuously based on shipment volume, regional capacity, hub workload, and last mile constraints, making historical reporting insufficient for operational decision making.

RADAR bridges real time shipment signals with large scale shipment processing to ensure insights are both accurate and statistically meaningful.

While real time data is more precise than historical averages, it becomes truly reliable only when backed by a very large volume of shipments. With Shiprocket processing lakhs of shipments across thousands of pincodes, RADAR benefits from the scale required to detect meaningful patterns, identify emerging risks, and eliminate random data noise.

This combination of:

• Live shipment intelligence
• High volume statistical reliability
• Pincode level performance tracking

RADAR delivers accurate, actionable, and scale backed courier intelligence not assumptions or lagging indicators.

How RADAR is Making this Game Change Possible?

During peak or high volume periods, certain pin codes can become overloaded, first attempt deliveries decline and NDRs can spike unexpectedly. By the time these issues appear in traditional reports, the buyer experience is often already impacted.

RADAR leverages live shipment data to:

• Detect early warning signs of courier stress
• Identify shifts in delivery reliability
• Track courier performance patterns across pincodes
• Highlight risk before it turns into delays or escalations

This allows sellers to anticipate issues and take corrective action proactively, instead of reacting after orders have already gone wrong.

How RADAR Shares Intelligence and How it Works

RADAR continuously analyses live shipment data and converts it into clear, actionable courier intelligence.

It shares insights through:

• Courier performance ratings
• Risk indicators at a pincode level
• Real-time courier recommendations
• Network health signals showing early stress

RADAR also assigns a score to every courier pincode combination based on real world last mile performance. These scores are colour-coded for easy decision making:

• Green (>4) — Performing well
• White (2.5–4) — Stable
• Amber (0.5–2.5) — Early signs of stress
• Red (<0.5) — High operational stress

This allows sellers to instantly identify strong courier routes and avoid high risk delivery zones.

From Data to Decisions: How RADAR Works while Shipping your Order

When you are ready to ship, RADAR helps you:

• Assign shipments to the best rated courier
• Avoid high stress courier routes using a simple toggle
• Get real time nudges when selecting couriers showing early stress
• Prioritise couriers based on live recommendations
• Reassign AWBs to better performing alternatives
• Create rules to block high risk courier pincode routes

This replaces guesswork and trial and error with data backed, proactive courier decisions at the time of shipping.

On What Parameters Does RADAR Calculate Courier Ratings?

RADAR calculates courier ratings using five core last mile performance parameters, which reflect real delivery reliability at a courier pincode level. These five parameters are measured using live shipment data and actual operational signals, including:

The 5 Core Performance Parameters

1. SLA Adherence
2. Attempt Speed (first delivery attempt within 24 hours of reaching the hub)
3. Delayed or Missed Attempts (shipments not attempted even after 48 hours of SLA breach)
4. NDR Reattempt Rate (within 48 hours)
5. RTO Without Attempt

How These Are Measured

Each parameter is powered by real shipment behaviour, such as:

• Courier performance trends at a pincode and partner level
• Capacity and workload stress indicators
• First attempt delivery success
• NDR handling and recovery patterns
• SLA breach and fulfilment trends

These live signals ensure RADAR reflects current last mile conditions, not outdated historical averages..

What is the Impact of RADAR on Your Business

When courier risks go unnoticed, first attempt delivery rates drop, NDR recoveries become harder, SLA breaches rise and customer escalations increase. RADAR helps sellers identify and eliminate these high risk routes before issues occur.

By providing real time, actionable intelligence, RADAR helps sellers:

• Improve first attempt delivery success
• Increase NDR conversion rates
• Reduce RTOs and failed deliveries
• Strengthen SLA adherence
• Reduce customer complaints and escalations
• Deliver a smoother, more reliable buyer experience

Over time, consistent delivery performance builds buyer trust, repeat purchases, lower operational strain, and stronger revenue growth.

How to Activate RADAR on the Panel

RADAR is available directly in the Shiprocket panel. Once activated, sellers can:

• View courier performance and network health
• Apply courier recommendations during shipment assignment
• Set rules to avoid high risk courier routes
• See RADAR scores at the time of courier selection
• Open the RADAR Dashboard to analyse courier performance at every delivery pincode

RADAR starts using live shipment data immediately, helping sellers make smarter courier decisions from the very first order.

Who Can Benefit from RADAR?

Nearly 31% of our power merchants use both core and emerging products. RADAR is ideal for sellers who want better control over delivery performance, including:

• High volume eCommerce sellers managing daily shipment fluctuations
• D2C brands expanding across multiple regions and pincodes
• Sellers facing frequent delays, high NDRs or COD related failures
• Operations teams aiming to reduce courier trial and error

Whether you ship hundreds or thousands of orders, RADAR helps you avoid delivery risks, make informed courier decisions, and scale confidently.

Conclusion

RADAR is more than a shipping tool it is the most transparent, real time courier intelligence system Shiprocket has ever offered.

Instead of reacting to failed shipments, RADAR helps sellers predict risk, prevent issues, and make smarter courier choices every day.

By combining early signals, real-time data, AI powered ratings and courier pincode intelligence, RADAR turns shipping into a predictable, proactive and growth friendly process.

With RADAR, sellers can reduce failed deliveries, RTOs, and NDRs while delivering a smoother, more reliable experience to customers helping protect revenue, strengthen trust and support long term growth.