Shiprocket’s Platform: Powering India’s eCommerce Ecosystem

Did you know India is on track to become one of the largest online retail markets by 2030? According to IBEF, eCommerce in India is experiencing rapid growth, presenting a significant opportunity for small and medium businesses (SMBs). In this expansion, SMBs need reliable solutions, operational support and a scalable growth strategy. Shiprocket, as an integrated eCommerce enablement platform, serves as a one-stop solution to help businesses navigate and succeed in India’s highly competitive eCommerce space.

Breakdown of Integrated Solutions to Help Sellers Scale

Shiprocket has a powerful set of tools that help solve many problems that small and medium-sized businesses tend to face. Some of the key platform solutions include:

• Order Management System: Ordering systems are the backbone of any growing eCommerce business. Shiprocket streamlines the entire process of order management, tracking, returns and timely delivery through an easy-to-use interface. It also reduces manual work and minimises the chances of errors.
• Warehousing Solutions: With 35+ fulfillment warehouses across India, we provide automated warehousing solutions. Sellers can store their inventory in specific centers, which significantly reduces delivery times, minimises weight-related issues and lowers shipping costs. Faster and more affordable shipping enhances the overall customer experience.
• Smart Shipping & Delivery: Sellers can let AI choose the most efficient courier from over 25 top couriers for their orders, ensuring fast delivery across India. They can also track orders and send real-time updates to buyers on WhatsApp.
• Tools to Engage and Retain Customers: Shiprocket Engage 360 automates communication that a business needs to ensure it engages with its customers. With personalised messages or targeted promotions, the platform helps brands nurture their relationship, enhancing conversion and increasing customer loyalty.

Simplifying eCommerce: Automation and Insights

Manual tasks such as order processing, inventory management or client communications take up a lot of time and resources. We simplify the eCommerce ecosystem by auatomating many of these processes to lower operational costs and smooth functioning of businesses.

• Automated Order Fulfillment: With Shiprocket, the order fulfillment process is automated, meaning there’s no need for a manual check. Thus, businesses can ship products faster and keep their customers satisfied by minimising human errors that can lead to delays in order shipments or incorrect deliveries.
• Personalised Customer Engagement: It facilitates the automation of customer communication by sending personalized messages and promotional offers, thus saving time and ensuring customers get exactly what they need to see, which increases the chances of conversion and repeat purchases.
• Data-Driven Insights: The analytics tools offered by us enable business intelligence on sales, shipping costs, and customer behaviour. This empowers foresight in business decisions and optimizes strategies for maximised growth.

Unlocking Success: A Glimpse into Case Studies

Shiprocket has helped several businesses to grow. MARS Cosmetics, for example, has integrated Shiprocket Checkout for a 23% increase in Average Order Value (AOV) and a hefty decrease in cart abandonment. Likewise, The Label Life has integrated Shiprocket Engage 360 to drive sales through customer communication automation that generated a 10x ROAS with 40% of revenue from marketing communications.

These success stories highlight how our platform helps businesses enhance customer experience, capture conversions and improve overall sales performance with integrated solutions.

Conclusion: Empowering SMBs Towards the Future

With the ever-growing India’s eCommerce ecosystem, SMBs need to be ready now to take advantage of the window of opportunities ahead. Offering a single-window solution to tackle the complexities of order management, shipping and customer engagement is made simple by allowing businesses to focus on scaling and customer satisfaction. Whether your business is a fast-growing beauty brand or a premium lifestyle business, we empower it with the right tools to ride through the digital marketplace challenges and unlock the potential to grow.

Complete support for SMBs to facilitate their requirements to make sure that expansion is possible over online platforms is ensured by us, where eCommerce operations are performed in a consolidated approach to keep existing customers delighted and earn long-term success.