Top 10 Baby Product Brands in India (2025)

The Indian baby care market was valued at USD 4.43 billion in 2024 and is projected to reach USD 8.46 billion by 2030. Rising awareness about baby health and hygiene, the increase in disposable incomes, and brand-intensive marketing for baby care products are the main factors driving such growth. There are hundreds of baby product brands in the Indian market, and some of these brands have substantial international presence as well.

Navigating the overwhelming world of baby care can feel like a monumental task for a new parent. If you are among them, fret not! This guide eases the process by providing a detailed list of the best products for your baby’s health and hygiene.

Why Is Choosing the Right Baby Care Brand So Important?

Choosing the top products for babies ensures their good health and provides them comfort and happiness. Parents have become conscious of their child’s health and prefer dermatologically-tested products, free from harmful chemicals. Search for products that are gentle and safe for your baby. There is no room for compromise with the health and hygiene of your baby.

What Are the Top 10 Baby Care Brands in India?

1. Mamaearth: One of the top-selling brands, Mamaearth is known for making safe products for babies. They use all-natural components suitable for soft and tender baby skin. This brand offers a wide range of baby products, from body wash and lotion to diapers and rash protection cream.
2. Johnson’s Baby: This is another top-rated and globally recognised brand. Indians have trusted this brand for generations. It now offers almost every baby care product, from baby powders to shampoos and soaps. The best thing is that all its products are dermatologically tested, hypoallergenic, and free from parabens and phthalates.
3. Himalaya Baby Care: This is one of the most popular brands offering a wide range of baby care products. The products are formulated using centuries-old Ayurvedic principles. Baby shampoo, soaps, and body lotions from Himalaya baby products are considered safe for your baby’s delicate skin.
4. Baby Dove: This brand is part of Hindustan Unilever, a company trusted by Indians for generations. Its products are formulated with hypoallergenic and pH-neutral ingredients, ideal for the sensitive skin of infants and toddlers.
5. Sebamed: This German-based company is recognised globally. In India, it has earned huge trust among millions of parents. They offer products with pH-balanced formulations, ideal for your baby’s sensitive and delicate skin. Backed by thorough research and safe formulations, paediatricians recommend this brand for your newborn’s hygiene.
6. Mee Mee: This baby care brand has earned the trust of millions of parents in India with its safe and affordable product range. From bath essentials to baby feeding accessories, Mee Mee has made everything necessary for a baby’s complete care available.
7. The Moms Co.: This Indian baby care brand has developed a range of products for newborn babies and toddlers. These products are made with natural substances and are dermatologically tested. With a comprehensive range of products prioritising children’s well-being, this brand has earned the trust of millions of parents seeking an effective, natural, and reliable product for their babies.  
8. Cetaphil Baby: This globally trusted baby care brand is recognised for its gentle formulations. Its baby care products, like body washes, shampoos, and lotions, are moisturising, soft, and soothing.
9. Mother Sparsh: Mother Sparsh is one of the top-selling Indian baby care brands. The brand is recognised for its optimum focus on natural and Ayurvedic formulas. It offers diverse baby care essentials, including skincare toiletries and wipes.
10. Chicco: Though an Italian brand, Chicco is very popular in India. This brand’s products are free from artificial chemicals. All its products are clinically tested and available at a competitive price.

What Are the Top-Selling Baby Care Products in India?

Parents have now become more conscious about their baby’s health and safety and are more interested in investing in quality products. Some of the top products for new-born babies are:

●  Baby care essentials: Diapers and wipes are the most common items among baby care essentials. Brands like Huggies, MamyPoko Pants, Pampers, etc. dominate the diaper market, whereas Johnson’s, Mother Sparsh, and Himalaya remain the most popular choices in the wipes market.       

●  Baby Food and Nutrition: When it comes to baby food brands, Indian parents trust Nestlé, Similac, Enfamil, etc. Brands like Slurrp Farm, Gerber, etc. are also gaining popularity for their organic products.

●  Skincare products: Himalayas, Mamaearth, Johnson’s, Sebamed, and The Moms Co. are some of the leading brands in the skincare industry for infants and toddlers. The baby products of these brands boast tear-free and mild formulas. Free of harsh chemicals, these brands have gained the trust of Indian parents.

●  Clothing and Accessories: When it comes to clothes and accessories, parents prefer to go for brands like FirstCry, Hopscotch, Lilliput, and Gini & Johny. These brands offer affordable, quality, and stylish options.

●  Baby Gear: LuvLap, Fisher-Price, and R for Rabbit are some of the most trusted baby gear brands. Top choices for parents, these brands focus on safety, stylishness, and functionality.

Shiprocket’s Role in the Efficient Delivery of Baby Care Products in India

Shiprocket is a leading Indian logistics partner for baby care products that ensures timely and reliable delivery. By leveraging advanced technology and a robust fulfilment network, Shiprocket has addressed all the challenges that the baby care industry faces.   

Some of the features offered by Shiprocket include:

●  Extensive research: Our extensive network covers more than 24,000 pin codes nationwide, including remote and tire-II cities. This ensures that baby care products remain accessible across the country.

●  Strategic Warehousing: We have over 35 tech-enabled fulfillment centers nationwide. Thus, sellers of baby care products can store inventory closer to their customers. This facilitates same-day or next-day deliveries to their customers. It also reduces the shipping cost of the seller to a great extent.

●  Reduced return rates: We offer faster deliveries and accurate fulfillment. This enables sellers to reduce Return-to-Origin (RTO) rates by up to 60% and can enhance customer satisfaction to a great extent.

●  Seamless integration: Shiprocket is a leading platform that integrates with more than 12 sales channels, enabling automated order processing and real-time tracking. Such a facility helps in maintaining transparency with the customers.      

Conclusion

Parents in India have begun prioritising safety, quality, and gentleness when it comes to baby care products. The Indian baby care market is expanding and boasts incredible baby care brands. These brands have earned the trust of millions of parents by consistently offering dermatologically tested products at competitive rates. Some of these prominent brands are Johnson’s Baby, Himalaya, Sebamed, Mamaearth, the Moms Co., Mee Mee, and Chicco. Shiprocket helps you sell these brands’ products to customers through efficient deliveries and warehousing facilities!