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Nowadays, businesses rely heavily on WhatsApp business platforms for improved customer interactions. Over 200 million enterprises use the platform each month, a huge leap from just 50 million in 2020.
Marketers now use WhatsApp Business platforms to interact with consumers instantaneously, increase engagement, fortify connections, and facilitate smooth communication.
Nonetheless, choosing the best WhatsApp Business platform for your brand’s particular requirements and goals can be challenging. Each platform has unique characteristics, and what suits one company may not suit another. Therefore, it’s essential to understand the features and assess how well a WhatsApp Business platform fits your business plan.
Let’s run you through the benefits of using a WhatsApp Business Platform and opting for the right one.
A WhatsApp Business Platform is a communication tool that helps businesses interact with customers or individual recipients through WhatsApp. It has built-in business features, including automatic rapid responses and a company profile.
The WhatsApp Business API is built for medium and large businesses that need to scale and automate customer interactions. It connects smoothly with CRMs, marketing tools, and support systems.
Unlike the WhatsApp Business App, which perfectly suits small businesses, the WhatsApp API brings with it enhanced communication tools, automation, in-depth analytics, and personalised experiences created through secure, encrypted conversations.
It can effortlessly handle customer inquiries, push important updates, or promote products/services, creating meaningful and engaging interactions at scale. This API is excellent for you if you need to:
However, you need an efficient provider to get the system working for your business. That’s where the role of a WhatsApp Business Solution Provider (BSP) begins. A BSP is a third-party business authorised by WhatsApp to give businesses access to WhatsApp Business API.
BSPs are important because they act as a bridge between WhatsApp and companies, helping them integrate WhatsApp’s API into their communication systems.
The main services offered by a BSP are as follows:
One in five companies (20%) experience business growth after proactively messaging customers on WhatsApp. Here’s why it’s worth giving a try:
WhatsApp is among the most popular messaging platforms, with nearly 3 billion active users globally. About 69% of users are more likely to purchase from a company that is accessible on WhatsApp. It’s clearly the preferred mode of communication for the masses.
Nearly 82% of buyers now prefer talking to a chatbot over waiting for a human representative, a 20% spike in this number from 2022. With the WhatsApp API, you can integrate chatbots and automated systems to handle customer queries, process orders, and extend personalised assistance around the clock. It makes customer support seamless without needing constant manual intervention.
Recent studies have shown that about 94% of firms say their customers would refuse to buy from them if they don’t protect data properly. WhatsApp offers end-to-end encryption, keeping customer interactions secure. This is especially important for industries like healthcare, finance, and eCommerce, where protecting sensitive information is highly important.
The API lets you send targeted messages based on customer behaviour and preferences. WhatsApp marketing messages have a click-through rate of around 15%, with companies seeing a 5% conversion rate through the platform. Be it abandoned cart reminders, personalised promotions, or order updates, conversational commerce helps you to deliver timely, relevant content to get higher engagement and conversion rates.
Over 175 million people message a WhatsApp Business account every day, which highlights its importance for customers. WhatsApp API is a highly productive tool for businesses tackling large customer messages. It’s created to manage high traffic efficiently, giving you fast and reliable two-way communication without compromising the service quality.
With about 3 billion users across 180+ countries, WhatsApp has the potential to help you expand your business exponentially across borders and even provide multilingual support for international customers.
When choosing a WhatsApp Business Platform, you must consider key features that help streamline communication, automate responses, and improve customer engagement. Here’s what to look for:
Not all WhatsApp Business solutions are the same. Some are simple apps, while others use the official WhatsApp Business API. Ensure the platform is an official WhatsApp Business Solution Provider (BSP).
This way, your messages are delivered reliably, your business remains compliant with WhatsApp’s rules, and you get access to advanced features that smaller solutions generally lack.
Customers expect quick responses, and you can’t be online 24/7. A good platform should allow you to create automated replies for FAQs, order updates, and support queries. Some even offer AI-powered chatbots that can handle entire conversations without human intervention, saving time and improving customer satisfaction.
If multiple team members handle customer chats, your platform should allow multi-agent access so that messages don’t pile up. Look for CRM integration (like Zoho, HubSpot, or Salesforce), which lets you track customer conversations, orders, and preferences in one place. This makes follow-ups easier and helps you offer a more personalised experience.
Instead of sending messages individually, the right platform lets you send bulk messages—perfect for promotions, updates, and reminders. But bulk doesn’t mean impersonal. Look for a tool that allows personalised messaging so customers feel like they’re getting a one-to-one conversation rather than a generic blast.
Text-only messages can feel dull. A good WhatsApp Business Platform should support images, videos, PDFs, and interactive buttons like quick replies and lists. With such additions, your conversations become more engaging and can increase sales.
You can’t improve what you don’t measure. Look for a platform that gives you clear insights into message delivery rates, response times, and customer engagement. These reports help you spot issues (like slow response times) and optimise your WhatsApp marketing strategy to keep customers happy.
Handling customer data requires strong security. A reliable platform should provide end-to-end encryption for message privacy and comply with data protection laws like GDPR to maintain trust and compliance.
Why not let customers pay directly through WhatsApp if your business involves sales? Some platforms support payments via UPI, credit/debit cards, and digital wallets, making it easy for customers to complete purchases without leaving the chat.
Your business may be small now, but what about a year from now? Find a WhatsApp business platform that can scale as you grow, whether that means handling more messages, adding more agents, or expanding features. Also, you must check the pricing model to fit your budget and any hidden costs.
Here’s a list of some of the popular WhatsApp Business platforms you can consider in 2025:
One well-known cloud communications platform that offers you customisable APIs for WhatsApp messaging is Twilio. This platform makes it simple to incorporate WhatsApp into your client interaction plans.
Twilio is a flexible option for small, medium, and large enterprises since it offers real-time message tracking, analytics, and support for interaction with many CRM systems.
360dialog specialises in solutions for the WhatsApp Business API. The supplier is renowned for its simple and rapid API setup. 360dialog provides safe, GDPR-compliant data processing and a smooth interface with marketing tools. This is a great choice if you’re looking for a dedicated and effective WhatsApp API provider.
WATI (WhatsApp Team Inbox) is built to help your business scale customer communication through WhatsApp. It has features like:
WATI even integrates with popular platforms like HubSpot and Shopify, which makes it a good fit for small—to medium-sized enterprises that want to increase customer engagement.
SleekFlow is an AI-powered omnichannel platform that integrates WhatsApp Business API with other messaging apps. It will work well for your business if you require a 360-degree solution to manage customer interactions across multiple channels.
This platform has special features like:
DelightChat is an all-in-one WhatsApp Business API provider customised to suit eCommerce business needs. This WhatsApp Business platform is good for brands looking to streamline online sales and customer service by leveraging Whatsapp sales funnel.
It seamlessly integrates with Shopify, WooCommerce, and other platforms. Therefore, you can efficiently:
If you’re looking for a WhatsApp Business Platform that truly enhances customer communication, Shiprocket Engage 360 is the perfect solution. Our platform is created to help you streamline customer conversations, automate messaging, and improve engagement, offering all the essential features.
Here are the benefits of using Engage 360:
With official WhatsApp Business API access, Shiprocket Engage 360 ensures secure, reliable messaging while keeping your business compliant with WhatsApp policies. Whether you’re a small business or a large enterprise, the platform lets you:
One of its biggest advantages is its advanced chatbot automation. You can set up AI-driven chatbots to handle common queries, order updates, and customer support without constant human intervention. Plus, CRM integration helps you track conversations and provide a more personalised experience to customers.
Shiprocket Engage+ supports rich media messaging, allowing you to send images, videos, PDFs, and interactive buttons to improve customer interactions.
The platform’s detailed analytics and reporting tools give insights into message performance, response rates, and customer engagement, refining your communication strategy.
As part of the Shiprocket ecosystem, Engage+ effortlessly integrates with eCommerce platforms, logistics solutions, and payment gateways, making it the most appropriate choice for businesses that rely on WhatsApp for sales, support, and marketing.
Choosing the best WhatsApp Business Platform involves more than just delivering messages; it also entails making every consumer feel valued. With so many options, it’s easy to get overwhelmed, but the right platform enhances customer interactions.
A carefully considered platform such as Engage+ can make all the difference, whether your goal is to streamline assistance, initiate deeper conversations, or convert chats into conversions.
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