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The eCommerce giant, Amazon, has helped lakhs of Indians sell their products online. Today, crores of products are listed on Amazon and sold every day. However, with the presence of lakhs of sellers on Amazon, the competition increases as well. Amazon India can indeed help grow your online business and increase sales and revenue.
Building brand integrity on Amazon and maintaining reputation is crucial to selling products. So, to get ahead of the competition, you need to get your products noticed and ranked. A simple solution to this would be building trust between your brand and the customers, which will eventually help in creating customer loyalty. Let us dive into some ways of building customers’ trust in Amazon to grow your brand:
When customers search for products, your product must appear in the first few search results. No customer goes to 15-20 search pages to find the relevant product. So, they must discover the product quickly and in top results. To achieve it, you can:
After checking the product pictures and going through descriptions, the buyers might go through the reviews section to know more about the product. Thus, you must go through the customer reviews and encourage your customers to review your products. To do this, you can offer cash back or rewards as well.
Positive customer reviews will help gain the trust of other customers and increase their chances of buying products from you.
You can also offer your customers fast and quick order delivery options, in addition to COD availability.
Brand development does not stop once the customer has purchased from you; you would want him to buy from you again. To build your brand on Amazon, you must ensure that your customer comes back to buy from you. Strive to delight your customer by providing the best services and delivery experience. How? Read below!
Establishing trust between your brand and customers is crucial when you plan to sell on Amazon. It will help you stand out from your competitors. If your customers feel you offer quality products, they are more likely to purchase from you in the future as well. So, make sure that your Amazon product listing and product page says it all about your brand. Get positive feedback from your buyers. Use high-quality product images. Write to-the-point and clear product descriptions.
And when it comes to the fastest shipping, you can also choose to Self-Ship your Amazon orders. With Amazon self-ship, you sell your products on Amazon, but it is your responsibility to fulfill orders. You can choose to ship Amazon orders with Shiprocket – an automated platform to help you ship orders at discounted rates. Integrate your marketplace channel with Shiprocket and ship orders with multiple courier partners.
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