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Krishna’s Herbal & Ayurveda Achieves a 46% Conversion Rate

Since 2007, Krishna’s Herbal & Ayurveda has been on a mission to bring the ancient knowledge of Ayurveda into the homes of modern people, providing authentic herbal products to improve the quality of life. However, as they scaled their operations, challenges like cart abandonment, high RTO rates, and low conversions stunted their growing aspirations.

Krishna's Ayurveda

Product Used

  • Shiprocket Checkout

Northwestern India

Ayurvedic and Herbal Products

  • 46%

    improvement in session-based conversions

  • 49%

    growth in user-based conversions

  • 8%

    increase in average order value

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Krishna’s Herbal & Ayurveda

Krishna's Ayurveda

Initial challenges

Krishna’s Herbal & Ayurveda struggled with:

  • High cart abandonment: Though customers went as far as adding items to their carts, many left before making a purchase.
  • High RTO rates: Return-to-origin orders dented their profitability.
  • Low conversion rates: Customer engagement failed to meet expectations.

These challenges hindered the brand’s ability to maximise its reach and impact.

Solutions by Shiprocket

After implementing Shiprocket Checkout, Krishna’s Herbal & Ayurveda completely revolutionised their customer experience with:

  • Lightning-fast checkout: One-click checkout completed in just 40 seconds.
  • Customisable interface: Branded checkout screens that inspire trust and confidence.
  • Address auto-fill: Simplified form completion, reducing errors and drop-offs.
  • Accurate delivery timelines: Clear ETAs that boosted customer satisfaction.
  • Seamless coupon integration: Encouraged higher order values and repeat purchases.

These innovations directly addressed their challenges, creating a smooth and efficient buying process.

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