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How Milagro Beauty Increased Its Delivery Rate To 84.9%

Founded by Nikita Malhotra, Milagro was created to cater to people facing challenges in finding the perfect skincare routine for their skin. The brand addressed the gap by offering safe products that truly meet users' needs and expectations. All Milagro products are chemical-free and organic.

Product Used

  • Shiprocket Core
  • Shiprocket Engage+

North India

Skincare

  • 5+

    Years associated

  • 17,000+

    Products shipped

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Milagro Beauty

Initial challenges

  • Excessive time spent following up with multiple courier partners
  • High RTO percentage resulting in losses
  • Lack of timely order tracking updates to the customers 

Solutions by Shiprocket

  • Automated courier selection based on performance
  • Using WhatsApp for pre-ship communication, like order confirmation
  • Excluding high-RTO audiences from Facebook campaigns
  • Sending branded tracking notifications to customers on WhatsApp

Outcomes

  • Reduction in RTO% by  8% and increase in delivery rate from 77% to 84.9%
  • Improvement in First Attempt Delivery Rate by 10% (from 70-80%)
  • Increased customer satisfaction 

Brand Speak

“Working with Shiprocket has enabled us to reduce RTO, deliver our orders timely, and satisfy more customers. Shiprocket’s multi-functional panel and centralized analytics have helped us scale our business to the next level.”

Nikita Malhotra

Founder, Milagro Beauty

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