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Your shipping policy can make or break your sale. Here’s how to create an ultimate eCommerce shipping policy for your business:
According to recent market research, nearly 80% of the online shoppers consider information such as shipping speed and costs, as primary requirements for making a purchase. A shipping policy, therefore, explains various aspects of shipping such as delivery timeframes, costs, delays etc. to your customers.
A shipping policy is a description of how you ship your products to your customer. The policy must include a variety of parameters that can be helpful to the buyers and demonstrate the transparency of your business.
Shipping policies have the immense power to establish your reputation as a concrete brand in the market and in the eyes of your customer. If you’re wondering about the whereabouts of a shipping policy, you’re at the right place.
A shipping policy page on your website can help you establish a clear communication with your customer. The normal rushing down the funnel process goes smoothly as the shopper comes to your website, picks a few products, adds them to the cart and proceeds to the payment.
However, as the buyer reaches the end of the purchase, certain neglected factors about your refund policy, exchange information, shipping delays etc. can vandalize your shopping experience.
Remember that the customers love transparency when it comes to successfully completing a purchase online.
No matter if you’re a small business owner or a well-established entrepreneur if you’ve been depriving your business of a shipping policy, you’ve been missing out on more than a couple of crucial elements for your business.
But, if you’re planning to rush into putting up that shipping policy on your website, beware of the common mistakes that can do more harm than good to your existing customer trust and revenues.
You need to make sure you do not make these common mistakes:
A well-conceptualized shipping policy must include the following elements:
Best Shipping policy examples for eCommerce Business:
All geared up for creating your eCommerce shipping policy? Here are the best examples that will motivate you:
Amazon’s policy is rightly structured and displays concise and necessary information for the customer. It is divided into categories and is much easier to understand from a glance.
FedEx’s policy is simple and has its services incorporated in well-segmented columns. So, if you want to ship dangerous goods with them, you can learn about all essentials related to it under one column.
The whole idea is to not miss out on some extra opportunities in your business. Since a good shipping policy can help you establish trust in your brand, make sure you get the best out of it by incorporating every aspect of it on your website. Thus, deliver happiness as you deliver your products.
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