Quality Badges: Building Trust & Boosting Sales in eCommerce
- Understanding Quality Badge
- Varieties of Quality Badges
- Who Qualifies for a Quality Badge?
- Advantages of Quality Badges in eCommerce
- Implementing a Quality Badge: A Step-by-Step Guide
- Best Locations for Displaying Your Quality Badge
- Shiprocket Promise: Improve Conversion Rate With Shiprocket Promise Badge
- Conclusion
Establishing trust and credibility is essential for driving conversions and building brand loyalty. One of the most effective ways you can achieve this is by using quality badges. Often displayed alongside products or at the checkout page, these icons act as visual indicators of a product’s value, security, and trustworthiness. They immediately convey to potential customers that the product or service meets specific standards, whether through verified reviews, industry certifications, or trust symbols like secure checkout badges. Adding quality badges to your eCommerce website and online stores can help you enhance consumer confidence and create a sense of professionalism and reliability that significantly influences customers’ purchasing decisions.
Let’s find out how.
Understanding Quality Badge
A trust badge or a quality badge in eCommerce is a badge or seal you can place on your website or online store. They work in a manner similar to social proof, eliminating potential customers’ hesitancy and building consumer trust. Initially, they were placed at the checkout page. However, eCommerce businesses have started displaying them on multiple pages of their websites. Regardless of where a potential customer lands on your website, they’ll know they can trust your brand.
Varieties of Quality Badges
Let’s explore the top most popular types of quality badges in eCommerce.
- Money-back guarantee badges
It’s one of the most effective trust badges, and it completely eliminates the perceived risk and fear of buying a product or service online. However, adding a money-back guarantee badge to your website doesn’t mean you have addressed all technical and security issues. It simply tells your potential shoppers that you have their best interest in mind. In case you don’t have a money-back guarantee for unsatisfied customers, it’s time to add one. Once you do, make sure your customers know about it.
- Accepted payment badges
These badges let customers know the different types of payment methods you accept. When buyers find payment options they’re familiar with, they feel secure and are more likely to trust you with their payment details and complete the purchase. Moreover, they don’t have to stop and think whether their preferred payment methods are accepted. These are primarily displayed on the checkout page. Debit and credit card logos are also a part of accepted payment badges.
- Safe & secure checkout badges
It’s among the most effective and trusted quality badges for any eCommerce business. You can earn a secure checkout badge when you sign up with a company that provides a Secure Socket Layer (SSL) certificate. This protects the internet connection and the information shared across it. This means your website uses encryption and other security measures to protect sensitive data from unauthorised access. To customers, it indicates that your checkout process is secure, can be trusted, and their payment information is secure.
If your eCommerce website does not have an SSL badge, your customers will receive a message on their screens when they open your website. It warns them that ‘their connection to this website isn’t secure’. SSL badges expire after a period of time. So, ensure they’re active and working if you don’t want to lose customers over an unsafe connection.
- Third-party endorsements and awards
Adding awards, accreditations, and third-party endorsements tells your customers that your business is credible. Generally, you’ll have to complete an application process to achieve these badges. The request is thoroughly reviewed before approval, and you can add it to your eCommerce website. Third-party endorsements and awards can drastically impact your conversions. It signals to potential customers that other customers have purchased from this brand and had a great shopping experience.
If your brand has won any awards, don’t forget to display them prominently on your website’s home page.
- Best price guarantee badge
This trust badge tells customers they’ll be paying the most competitive price for the product. Some online brands even assure that if buyers find the same product at a lower price elsewhere, they’ll either match the price or even beat it.
- Customer ratings & review badges
One of the most common and trusted examples of this trust badge is the Google Customer Review badge. You can also obtain these trust badges from other platforms, including Trustpilot and Yelp. Customer ratings and reviews act as social proof and showcase existing customers’ satisfaction with the shopping experience.
- Free shipping & returns badges
A ‘free shipping’ and ‘free return’ badge can work wonders for your online store. In terms of placement, this badge offers some flexibility. You can place it on individual product pages or the checkout page. For most customers, free shipping is a must. 62% of shoppers wouldn’t purchase if an online retailer didn’t offer free shipping.
Who Qualifies for a Quality Badge?
You qualify for the Shiprocket Promise quality badge if you meet the following criteria.
- You should have an active website.
- You must agree to display the Shiprocket Promise badge on your website’s homepage, product detail page, and checkout page.
- You must ship all your customer orders through Shiprocket.
- You process all your customers’ order returns with Shiprocket.
- You agree to send all tracking communication to your customers through the myShiprocket app.
Advantages of Quality Badges in eCommerce
Let’s look at the major benefits of quality and trust badges in eCommerce.
- Increase customer trust
When a potential customer visits your website and finds a trust badge, it instantly communicates that your online store is reliable and trustworthy. With these icons, you can reassure visitors that your website is authentic and genuine and that their personal and payment information is secure. Eventually, they’ll feel more confident about purchasing from a brand recognised for its excellence. A survey found that almost 48% of respondents agreed that trust badges positively influenced their trust in an online retailer.
- Improve conversion rates
When customers feel secure about their data, they are more likely to complete the purchase. Quality badges not only help you reduce cart abandonment rates but also improve conversion rates. According to research, 18% of visitors abandoned their shopping carts due to concerns about payment security. 61% of consumers have abandoned a purchase due to a lack of trust badges on a website.
- Enhances brand reputation
Trust badges on your website tell your customers you’re committed to providing reliable and secure shopping experiences and customer service. It not only helps you attract new shoppers but also retain the existing ones.
- Competitive advantage
eCommerce industry is extremely crowded. A quality badge helps you differentiate your brand from your competitors. If two brands offer similar products at similar prices, customers are more likely to choose the one with a badge over the one without it. It’s because a quality and trust badge makes your brand a preferred choice due to the perceived reliability and premium quality.
Implementing a Quality Badge: A Step-by-Step Guide
Here’s how you can implement a quality badge on your online store with Shiprocket Promise.
- Navigate to the Shopify App Store
- Search for Shiprocket Promise
- Download the Shiprocket Promise app for your online store
- Review permissions and the privacy policy, and then click on install
- Next, click on the ‘Set Up My Profile’ button
- Configure your shipping settings and start your onboarding process
- Set up your order return and refund settings
- Configure the trust and quality badge selection for your online store
- Select your preferred theme to align with your brand’s overall appearance and aesthetics
- Click on the ‘Preview’ button to check how everything looks
- Once you’re satisfied, click on the ‘Save’ button
Best Locations for Displaying Your Quality Badge
Below are the most common and effective locations to display your trust and quality badges on your eCommerce website.
- Home page
Placing a trust badge on your home page helps you build trust when a visitor lands on your website. Though these icons should be clearly visible, make sure they are not overwhelming.
- Product page
Product pages are a common place for placing trust badges, especially the ones guaranteeing the premium quality of the products.
- Checkout page
The checkout page is one of your website’s most important pages. Here, you want customers to trust your website with their personal and payment details. Trust badges can help you do that. The most common and effective trust badges you can display on the checkout badge include a safe and secure checkout, a money-back guarantee, free shipping, a payments accepted badge, etc.
Shiprocket Promise: Improve Conversion Rate With Shiprocket Promise Badge
With Shiprocket Promise, you can build customer trust by offering a seamless shopping experience. A trust and quality badge gives visitors more reasons to buy from your brand, ensuring 10% more conversions. Shiprocket Promise offers a range of features to turn window shoppers into loyal customers.
- Display AI-powered expected delivery dates in real time
- Add unlimited Shiprocket Promise badges with custom colours to your online store
- Reassure visitors by displaying verified seller information
- Optimise EDD by selecting the nearest warehouse based on the buyer’s PIN code
- Convey your brand’s strengths and establish unbreakable trust
Moreover, it’s quick and easy to set up. You can get started at Rs. 1.49 per order.
Conclusion
The role of quality badges in differentiating your brand and enhancing the overall customer experience has become increasingly important in recent years. Incorporating these icons into your eCommerce store is a proven strategy for establishing consumer trust and improving conversion rates. The quality badges visually assure your customers, signalling that your products are not only high-quality but also secure and reliable. By strategically implementing them across your product pages and checkout pages, you build a reputation for trustworthiness. Eventually, it can lead to higher customer retention and brand loyalty.