RTO refers to Return to Origin. When the parcel is not delivered at the customer’s doorstep due to any reason, it is marked as RTO and sent back to the customer.
RTO is the acronym for return to origin. RTO parcels are those parcels that were not delivered to the destination address due to any reason and have been requested back by the seller. As the name suggests such parcels are retired to the origin, which is the warehouse or pick up address of the seller. RTO parcels are charged for shipping, which is why they can be an expensive affair for the seller.
Every business tries to minimize their RTO orders by taking proactive steps and mentioning the correct contact details of the customer to ensure delivery. The seller can choose to receive a shipment back in case it isn’t delivered, which is the case when the courier company marks the eparcel as RTO. Alternatively, if RTO doesn’t seem like a profitable option, the seller can request the courier company to discard the product.