Best Ecommerce Shipping Strategies For Success
Shipping policies and process plays an important role in guiding your business towards the route of success. Customers tend to opt for sellers who offer cheap and fast shipping and are comfortable to make a return purchase. Here are some of the best ecommerce shipping strategies for success which you should follow to build your brand name:
1. Try And Don’t Charge For Shipping:
Though it may be difficult but try providing free shipping to your customers. It is universally known that ‘free shipping’ works like magic for ecommerce businesses. Or better yet, calculate the average order value that you are receiving and set free shipping on order value slightly higher than that. For example, if your average order value is 2000 INR, then set free shipping on orders above 2500 INR. It serves the dual purpose of increasing sales and appeasing the customers as well.
2. Provide Delivery Options:
Keep delivery options such as ‘same day delivery’, ‘express delivery’, and ‘free shipping delivery’, open for your customers. As a rule, try and ship at the earliest to gain customer satisfaction and decide a good name for your brand. Building a good brand name is a long-term investment which will fetch you the handsomest of fruits. Let your customers know what benefits they will get with each option and be as clear and specific as you can.
3. Be Precise:
Provide information regarding the delivery estimates based on the regions. The information is not hard to find as usually the estimates are provided by the courier partners which you can use on your website. This way the customer remains informed and is better able to make decisions.
4. Don’t Try To Earn Via Shipping:
It is a bad practice to charge high shipping rates to your customers in order to make more money. This seldom works and often deters potential customers from making a purchase.
5. Don’t Try To Bite More Than You Can Chew:
Do not make claims which you cannot back up with your services. The estimated delivery should never be a reason for customer dissatisfaction. For instance, if you can deliver the products in 2-3 days, never promise to do it in 1-2 days because that will only make you lose credibility. Instead, promise to deliver it in 3-4 days so that you can not only fulfill your promise but also perform better than that.
These are some of the basic yet extremely important shipping practices which an ecommerce market player should keep in mind while on their road to success.