Direct to Consumer Model (D2C): Is it Right for Your eCommerce Business?

As an eCommerce seller, you must be familiar with the term Direct-to-Consumer (D2C). This model is applicable for every seller who is involved in the sales of a variety of items ranging from groceries, fashion products to mobile accessories. With the increasing number of D2C sellers and the unwavering interest of the consumers to buy such products, you may have pondered whether such a model will work for your business or not?

In this blog, you will get a deep insight into understanding a D2C sales model and its compatibility with your eCommerce business.

What is a D2C Model?

The D2C model is where a manufacturer sells his products directly to the end-customers. In other words, it is a sales model that eliminates the involvement of all intermediaries, primarily, a wholesaler and a retailer. For instance, if a woman is making handwoven wool scarves and selling them through her website or social media channel; it comes under the D2C sales model.

The Functionality of D2C Model

D2C model, as defined above, is a straightforward process. Any seller willing to sell products directly to his end-customers can set up an online store or promote the products on social media channels to sell the product, without being dependent on a retailer or a third-party store. 

This model may seem exclusive to a few businesses. However, it is not the case. A study revealed that around 55% of consumers prefer to buy products directly from a brand or manufacturer’s website. Such numbers depict that a D2C model can be very fruitful if your business deals with selling consumer goods. Besides, it is crucial to ensure your business maintains the model precisely for the best results.

For the same, you need to manage your inventory properly to avoid running out of stock and meet the demands whenever necessary. Moreover, you need to provide your end-customers with adequate post-ship experience for their long-term retention. Shiprocket provides end-to-end warehousing and fulfillment services (FBS) for D2C sellers processing 20+ orders in a day. Click here to read more about FBS and how you can benefit from it.

Conclusion

Considering everything described above, you must have gotten a detailed idea of how you can shift to the D2C sales model for healthy business growth. Shiprocket is a pioneering eCommerce solution provider in India, excelling in helping businesses succeed in D2C sales models.

With Shiprocket, you can connect with the most reliable shipping partners, seamless inventory management, best-in-class logistics solutions, and persuasive customer support to deliver your end-customers with a superior shipping experience. All you need to do is sign up at no cost (zero hidden charges!!) and get started in an instant. Register today and see your business grow.