Do You Want to Ship Faster and Reduce Logistics Costs? Signup Today
One of the most frequent questions that every eCommerce store owner has to deal with is whether your online store is ready for free eCommerce shipping or not. Its answer might need a lot of discussions. Obviously, you want to offer the best services to your customers, but you cannot run into loss just for the sake of your customers. After all, you are here to do business and earn profits.
Whenever you are on a verge of deciding about getting free eCommerce shipping, you need to check whether it is feasible or not. It would be really silly on your end if you offer free shipping for a product that is worth only Rs. 50 or Rs. 100. The shipping will cost you a similar amount and it just does not make sense.
However, on the second hand, you cannot ignore the huge benefits that are rendered by offering free shipping. Psychologically, it triggers your customer to buy more products, as free shipping makes the overall difference in the final cost. Also, it makes you stand out among your competitors. So, what can be done to initiate free eCommerce shipping in your store without any loss in your business? As you read further, you will learn some tricks to initiate the same and understand whether the strategy is right for your business or not. We have also shared the pros and cons of offering free shipping in eCommerce. Read on to find out!
Here are some tips to help you provide free shipping to your customers without adding much to your expense:
Instead of offering free shipping on all products, you can set a minimum purchase amount. This way you are at a lower risk of facing any loss. Also, you indirectly encourage your customers to buy more. For example, if you have set Rs. 1500 as the minimum purchase amount for free shipping, there are huge chances that a customer stuck at Rs. 1000 will buy products worth 500 or more, just for the sake of free shipping.
You can offer free shipping on selected products or categories where your profit margin is higher. The higher margin can easily bear the shipping cost. Also, it will surely increase the sale of that product.
The festive season is the most productive season for any eCommerce store. If year-long free shipping is not your cup of tea, then you can always choose a certain time or festive season, where you can offer promotional offers of free shipping. Also, by offering free shipping promotional offers, you can witness a growth of around 15-25% in your sales.
Although, this does not come under “free eCommerce shipping”, but opting for a flat shipping rate can yield good results. For example, you can fix Rs. 50 or Rs. 100 as the shipping rate for all orders.
This is one of the last yet most commonly used tactics for attracting more customers. You can include shipping charges in the initial product cost and then offer free eCommerce shipping. This way, you build you stand out among your competitors by offering free shipping within the MRP.
Let’s see the advantages and drawbacks of offering free shipping.
Before you take the decision to offer free shipping, it is suggested to evaluate the advantages and disadvantages associated with the same. In addition to that, mull over the below mentioned questions:
The above is just a glance of options that you can offer free shipping, without bearing any loss in your business. You can choose any of them or simply try and test each at a time to see which shows better results. Also, you can opt for any automated shipping solution like Shiprocket, which offers you low rates shipping services. This automatically decreases the shipping cost. Remember, you need to take into account the benefits of both your business and consumers. It is also important to consider the disadvantages of free shipping and assess whether it is a good option for your business or not. The aforementioned points will help figure it out. Other than this, you can get creative and discover any similar choices.
If you know other tactics, we would love to know. Let us know about it by adding a comment below.
Do you want to speed up your shipping process? In that case, intermodal freight transport may be the best option.…
The ‘Franchise Delivery Manifest’ or ‘Franchise Distribution Manifest' is an important part of ensuring seamless logistics operation in today’s world.…
The financial capital of our country – Mumbai – is known as the land of dreams. It provides endless opportunities…
International trade has brought the world closer. Businesses can leverage the power and ease that international shipping provides to expand…
Is your business involved in international trade? If so, you need to grasp the difference between freight insurance and cargo…
Can one start a brand without manufacturing its products? Is it possible to make it big? The business landscape is…
View Comments
Thank you for providing such an informative and engaging blog post. I enjoyed reading your insights and the way you presented the information.