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Exploring OpenCart: An In-Depth Guide to Building Your Online Store



Specialist - Marketing @ Shiprocket

June 14, 2023

7 min read

The convenience of eCommerce has upturned traditional storefronts. Online stores are where all the action is in today’s fiercely competitive business landscape. Customers now prefer shopping online as it helps them save time and find the best options in terms of brands and cost, all from the convenience of their homes. For businesses, online stores have become the biggest avenue to reach their target audience. The process has been streamlined and simplified by eCommerce platforms, offering comprehensive solutions ranging from store creation to secure payment integration and technical support.


Among these platforms, OpenCart stands out as a favoured choice for businesses embarking on their online retail journey. Packed with an array of features and functionalities, OpenCart guarantees a smooth transition into the realm of eCommerce. Therefore, it is imperative to embark on an in-depth exploration of OpenCart, unravelling its inner workings and unveiling the steps for effortlessly constructing your very own online store.

Understanding OpenCart: Unveiling the eCommerce Powerhouse

OpenCart provides businesses with a feature-rich environment, empowering them with powerful tools for product management, inventory tracking, and customer engagement. It supports the creation of unlimited categories and subcategories, facilitating effective organisation and showcasing of products. Moreover, the platform offers comprehensive options for managing product variations, such as size, colour, and style, allowing businesses to cater to diverse customer preferences. OpenCart’s robust inventory tracking system simplifies stock management, providing businesses with real-time visibility, low stock alerts, and streamlined supply chain management.

Furthermore, OpenCart facilitates customer engagement and retention through various features. Businesses can implement customer reviews and ratings, fostering trust and credibility among potential buyers.  

OpenCart provides tools and features which ensure the rapid building of online stores with minimal lead time and zero cost. Here are the features you should consider-  

  1. Flexible Product Management

OpenCart simplifies the process of creating and organising product catalogues. Entrepreneurs can define detailed product attributes, upload multiple product images, and add comprehensive descriptions.

2. Secure Payment Gateways

Building trust and ensuring secure transactions are critical in eCommerce. OpenCart integrates with a variety of secure payment gateways, providing customers with a seamless and secure checkout experience.

3. Extensive Extensions

OpenCart boasts an extensive marketplace of extensions and modules, allowing businesses to expand the functionality of their online stores. From search engine optimisation (SEO) tools to marketing automation, shipping integrations, and analytics, the OpenCart marketplace offers a diverse selection of extensions to enhance store performance and meet specific business requirements. These extensions provide businesses with valuable insights, automate processes, and optimise the overall customer experience.

4. Multi-store Support

OpenCart provides entrepreneurs with the ability to manage multiple online stores from a single admin panel. This feature is particularly beneficial for businesses operating in multiple regions or with multiple brands. By centralising store management, OpenCart simplifies administrative tasks, reduces complexity, and streamlines operations, saving businesses time and effort.

5. Responsive Design

With its intuitive interface and cutting-edge responsive design, OpenCart emerges as a mobile-first solution, catering to a diverse range of templates and screen sizes. Seamlessly adapting to the ever-evolving digital landscape, OpenCart’s responsive design guarantees an optimised browsing experience for customers across various devices. The fluidity of its design ensures swift navigation through online stores, irrespective of the platform chosen, granting customers unparalleled accessibility and engagement.

These features have made OpenCart a powerful eCommerce platform that enables businesses to build and manage successful online stores.

Evaluating OpenCart: The Pros and Cons

While OpenCart presents numerous advantages, it is important to evaluate its pros and cons to determine if it is the right platform for your specific business needs.

Pros of OpenCart:

  • User-Friendly Interface: OpenCart’s intuitive user interface makes it accessible to users with varying levels of technical expertise.
  • Easy to Customise: OpenCart offers many themes, templates, and extensions, enabling businesses to build a unique brand identity.  
  • Community Support: OpenCart is well-supported, with developers actively being part of the implementation process, providing valuable resources and insights.
  • Cost-Effective: OpenCart is a free-to-use platform hence businesses have no upfront costs.  
  • Scalability: OpenCart is built to easily scale its functionalities as per business size – hence it is ideal for small and online stores.  

Cons of OpenCart:

  • Technical Expertise Required:  While OpenCart’s user-friendly nature empowers users of all levels, certain advanced customisations may demand technical knowledge or the assistance of a developer. Businesses seeking intricate modifications may need additional expertise to fully leverage the platform’s capabilities.
  • Limited Built-in Features: While OpenCart offers a solid foundation, some businesses may find that they need to rely on extensions or custom development to meet their specific requirements.
  • Scalability Challenges for Large Stores: While OpenCart can handle sizable online stores, businesses with extremely high traffic or complex operations may require additional optimisation and performance enhancements.

Step-by-Step Guide: Creating Your Online Store with OpenCart

Now that we know the advantages and disadvantages of  OpenCart’s services, here is a step-by-step process to build an online store using the platform.  


Begin by installing OpenCart on your preferred hosting platform. There are two options available –  to install it manually and alternatively to use a one-click installer. The hosting provider will automatically populate the needed files and database.

Store Settings

The next step is to set up the store settings as per your need -customise the store name, logo, and contact details. Additionally, configure essential options like currency, language, and shipping methods to align with your target market.

Product Settings

This is one of the fundamental steps to building your own online store.  You need to create a listing for your products – by providing the title, description, price, and images.  Then categorise them for easier navigation and buyer experience.

Extending Functionality

OpenCart’s extension marketplace provides a plethora of options to enhance your store’s capabilities. Explore the marketplace and identify extensions that can improve specific aspects of your store, such as SEO, marketing automation, social media integration, or inventory management. Install and configure the selected extensions to integrate additional functionalities seamlessly.

Optimising SEO

Optimise product titles, descriptions, meta tags, and URLs to improve your store’s search engine rankings. Additionally, consider implementing a content marketing strategy and regularly publishing keyword-rich, informative content to attract and engage your target audience.

Hence, it is important to carefully consider the pros and cons of OpenCart in relation to specific business requirements before making a decision. 


OpenCart features and functionalities are the eCommerce industry’s foremost solutions. They ensure businesses have the required needs like flexibility, a user-friendly interface, and a supportive community. OpenCart has the power to help businesses to embark on their journey towards eCommerce success. To further strengthen your online store’s presence, integrating all-in-one shipping services can be a game-changer. Consider leveraging the comprehensive logistics services provided by Shiprocket, ensuring end-to-end customer support. By seamlessly integrating these services, businesses can optimise their operations, streamline shipping processes, and deliver exceptional customer experiences.

Frequently Asked Questions(FAQs)

Is OpenCart suitable for small businesses?

Yes, OpenCart supports small businesses. Its cost-effective solution and free, open-source platform ensure features and customisation for businesses of every size.

Is OpenCart scalable for large businesses?

OpenCart can handle both small and large online stores. However, businesses with extremely high traffic or complex operations may require additional optimisation and performance enhancements to ensure smooth operations at scale.

Can I customise the appearance of my OpenCart store?

Yes, OpenCart provides a wide range of themes and templates that can be customised to match your brand identity. You can modify colours, fonts, layouts, and more to create a visually appealing storefront.

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