Hyperlocal refers to information that is focused around a defined area. It adresses the problems of the people in that particular area. In eCommerce Hyperlocal refers to delivering products in a limited distance range of the seller’s geograpical area.
Hyperlocal refers to some information that is localised in a particular geographical location. The purpose of hyperlocal is focused on the population in that community and their problems. In the context of eCommerce, hyperlocal refers to the delivery of goods in a particular geographical area, where the seller is based.
Hyperlocal services are quick and the products ordered in such a mode of business are delivered very quickly using either the seller’s own fleet or specialised courier company. Hyperlocal services target customers living in a particular apartment, who have regular needs regarding some product such as groceries etc. having said that, groceries are one of the most popular goods sold in a hyperlocal delivery business model.